California Code of Regulations
Title 10 - Investment
Chapter 3 - Commissioner of Financial Protection and Innovation
Subchapter 6 - California Financing Law
Article 10 - Advertising
Section 1557 - "Blind" Advertising Prohibited

Universal Citation: 10 CA Code of Regs 1557
Current through Register 2024 Notice Reg. No. 38, September 20, 2024

A licensee shall not use "blind" advertisements. "Blind" advertising is an advertisement used to solicit business that gives only a telephone number, post office or newspaper box number, or name other than that of the licensee. For purposes of this section, a licensee includes a mortgage loan originator.

1. New NOTE filed 12-29-83; effective thirtieth day thereafter (Register 83, No. 53).
2. Amendment of NOTE filed 2-21-85; effective thirtieth day thereafter (Register 85, No. 8).
3. Change without regulatory effect amending NOTE filed 6-14-95 pursuant to section 100, title 1, California Code of Regulations (Register 95, No. 24).
4. Amendment of section and NOTE filed 4-1-2010 as an emergency; operative 7-31-2010 (Register 2010, No. 14). A Certificate of Compliance must be transmitted to OAL by 9-28-2010 or emergency language will be repealed by operation of law on the following day.
5. Editorial correction of HISTORY 4 (Register 2010, No. 40).
6. Amendment of section and NOTE refiled 9-28-2010 as an emergency, including further amendments; operative 9-28-2010 (Register 2010, No. 40). A Certificate of Compliance must be transmitted to OAL by 12-27-2010 or emergency language will be repealed by operation of law on the following day.
7. Amendment of section and NOTE refiled 12-23-2010 as an emergency; operative 12-23-2010 (Register 2010, No. 52). A Certificate of Compliance must be transmitted to OAL by 3-23-2011 or emergency language will be repealed by operation of law on the following day.
8. Certificate of Compliance as to 12-23-2010 order transmitted to OAL 3-14-2011 and filed 4-25-2011 (Register 2011, No. 17).

Note: Authority cited: Section 22150, Financial Code. Reference: Sections 22014, 22150, 22161, 22163, 22164, 22165 and 22755, Financial Code.

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