California Code of Regulations
Title 10 - Investment
Chapter 3 - Commissioner of Financial Protection and Innovation
Subchapter 6 - California Financing Law
Article 10 - Advertising
Section 1552 - Maintenance of Advertising Copy
Current through Register 2024 Notice Reg. No. 38, September 20, 2024
(a) A finance company shall maintain in its home office, a file of all advertising copy for a period of at least two (2) years after the last date of its use.
(b) All advertising copy shall have noted thereon the name or names of all advertising media used and the dates when such advertising appeared.
(c) In the case of radio or television advertising, unless the full text of such announcements is retained for the aforesaid prescribed time by the broadcasting station or stations and is available to the commissioner, a finance company shall cause a voice transcription of the full text of such announcements to be prepared and retained for two (2) years after the last date of its use.
(d) Any advertising used by a mortgage loan originator shall be maintained by the sponsoring mortgage lender, mortgage broker, or mortgage lender and broker, in the manner set forth in this section.
(e) For purposes of this section, a finance company shall include a mortgage loan originator.
(f) A program administrator shall comply with the advertising requirements in article 15 of this subchapter 6 and not this section.
1. Amendment
filed 12-29-83; effective thirtieth day thereafter (Register 83, No.
53).
2. Amendment of NOTE filed 2-21-85; effective thirtieth day
thereafter (Register 85, No. 8).
3. Change without regulatory effect
amending NOTE filed 6-14-95 pursuant to section
100, title 1, California Code of
Regulations (Register 95, No. 24).
4. Amendment of subsections (a)
and (c), new subsections (d) and (e) and amendment of NOTE filed 4-1-2010 as an
emergency; operative 7-31-2010 (Register 2010, No. 14). A Certificate of
Compliance must be transmitted to OAL by 9-28-2010 or emergency language will
be repealed by operation of law on the following day.
5. Editorial
correction of HISTORY 4 (Register 2010, No. 40).
6. Amendment of
subsections (a) and (c), new subsection (d) and amendment of NOTE refiled
9-28-2010 as an emergency, including repealer of subsection (e); operative
9-28-2010 (Register 2010, No. 40). A Certificate of Compliance must be
transmitted to OAL by 12-27-2010 or emergency language will be repealed by
operation of law on the following day.
7. Amendment of section and
NOTE, including further amendment of subsections (a) and (c) and new subsection
(e), refiled 12-23-2010 as an emergency; operative 12-23-2010 (Register 2010,
No. 52). A Certificate of Compliance must be transmitted to OAL by 3-23-2011 or
emergency language will be repealed by operation of law on the following
day.
8. Certificate of Compliance as to 12-23-2010 order, including
amendment of subsection (a), transmitted to OAL 3-14-2011 and filed 4-25-2011;
amendments operative 5-25-2011 (Register 2011, No. 17).
9. Amendment
of subsection (a), (c) and (e) and new subsection (f) filed 8-5-2021; operative
10-1-2021 (Register 2021, No. 32). Transmission deadline specified in
Government Code section
11346.4(b)
extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
60 calendar days pursuant to Executive Order N-71-20. Filing deadline specified
in Government Code section
11349.3(a)
extended 60 calendar days pursuant to Executive Order N-40-20 and an additional
60 calendar days pursuant to Executive Order
N-71-20.
Note: Authority cited: Section 22150, Financial Code. Reference: Sections 22014 and 22166, Financial Code.
