1.
Aiding Unlicensed Practitioners.
(a) It is considered unprofessional conduct
as described in Arkansas Statute §72-441, paragraph (a)(6) for any
licensee of this Board to aid or abet in the practice of chiropractic within
the State of Arkansas, any person not licensed in this state or whose license
to practice chiropractic is under suspension or revocation.
(b) The practicing of chiropractic within the
State of Arkansas as a partner, agent, or employee of, or in any other manner
in joint venture with a person not licensed to practice chiropractic by this
State, or any person whose license to practice chiropractic has been suspended
or revoked shall be deemed unprofessional conduct.
(c) Nothing in this section is intended to
prohibit or prevent professional affiliation in any legitimate manner with duly
licensed or registered institutions, hospitals, or nursing homes, or the
practicing of chiropractic in association with other health care professionals
who are themselves duly licensed or registered by this State.
2.
Unprofessional acts.
The following acts or activities by a licensee of this Board are
considered to constitute unprofessional conduct and grounds for disciplinary
action.
(a) Fraud in procuring a
license.
(b) The performance of any
action designed to, or likely to, deceive, defraud or harm the
public.
(c) Violating any rule or
law or being party to or aiding and abetting the violation of the rules of this
Board or the laws of the State of Arkansas regulating the practice of
chiropractic.
(d) The intentional
or negligent use of any false, fraudulent or forged statement, writing or
document, or the use of any fraudulent, deceitful, dishonest or immoral
practice:
(i) in connection with any of the
licensing requirements for the practice of chiropractic in Arkansas;
or
(ii) in connection with any
communication with the Board office.
(e) Conviction of a felony for violations of
any law of the State of Arkansas, another State, or of the United
States.
(f) Habitual intoxication
or personal use of unprescribed controlled or habit-forming drugs.
(g) Practicing chiropractic while any
impairment of judgment or ability exists due to the use of alcohol or other
drugs which prevent the rendering of competent professional services.
(h) Violating any term of probation or
suspension.
(i) Abandoning or
neglecting a patient under and in need of immediate professional care without
making suitable arrangements for the continuation of such care and, if need be,
by another chiropractic physician, or the abandoning of a professional group or
solo practice.
(j) Failing to
exercise appropriate supervision over persons who are authorized to render
certain services under the supervision of the licensed professional.
(k) Willfully making or filing a false
report, whether it be an insurance report, death certificate, work excuse, or
any other report dealing with public health, or willfully impeding or
obstructing such filing of accurate data.
(l) Using the word 'Doctor' in offering to
perform professional services without also indicating the profession in which
the licensee holds a doctorate.
(m)
Direct solicitation that is false, misleading or deceptive by agents of the
licensee or knowingly soliciting a patient that is already a patient of another
chiropractic physician. Nothing herein is intended to prohibit public relations
or advertising by the chiropractic physician or by their use of public
relations or advertising firms.
(n)
Negligent or reckless practice, or intentional misapplication of practice,
regardless of the degree of injury to the patient.
(o) Failure to keep accurate records which
reflect the diagnosis and treatment of individual patients.
(p) Sexual misconduct.
(1) Sexual Violation -- Comprises
physician-patient sex, whether initiated by the patient or not, and engaging in
any conduct with a patient that is sexual, or may be reasonably interpreted as
sexual, including, but not limited to: sexual intercourse; oral to oral contact
except CPR; touching breasts, genitals, or any sexualized body part for any
purpose other than appropriate examination by treatment or where the patient
has refused or has withdrawn consent; encouraging the patient to masturbate in
the presence of the physician or masturbation by the physician while the
patient is present.
(2) Sexual
Impropriety -- Comprises any behavior, gestures, or expressions that are
seductive or sexually- demeaning to a patient of normal sensibilities;
inappropriate procedures, including, but not limited to, disrobing or draping
practices that reflect a lack of respect for the patient's privacy,
deliberately watching a patient dress or undress, instead of providing privacy
for disrobing; subjecting a patient to an examination in the presence of
students, chiropractic assistants, or other parties without the explicit
consent of the patient or when touching of genitals without the use of gloves;
inappropriate comments about or to the patient, including, but not limited to,
making sexualized or sexually-demeaning comments to a patient, comments about
potential sexual performance during an examination or consultation, except when
the examination or consultation is pertinent to the issue of sexual history or
sexual likes or dislikes when not clinically indicated for the type of
consultation, and making a request to date; initiation by the physician of
conversation regarding the sexual problems, preferences or fantasies of the
physician; kissing of a sexual nature.
(q) Repealed August 13, 2002.
(r) Nothing herein is intended to prohibit
public relations or advertising by chiropractic physicians or by their use of
public relations advertising firms as provided for under Section C,
Subparagraph 2(m) and Section D. (ADVERTISING BY CHIROPRACTIC
PHYSICIANS.)
(s) Paying or
promising to pay, or leading any person to reasonably believe that they would
receive any consideration or anything of value in an attempt to induce such
person or minor under such person's guardianship or parental control to present
to the office of a chiropractic physician as a new patient; or if already a
patient, in connection with any incident of injury that is or may be the basis
of an insurance claim. This provision explicitly includes inducements made
through an agent, procurer, contractor, or employee; this provision does not
prohibit informing members of the public that a chiropractic physician provides
transportation for treating patients.
(t) Failure to conform to the Universal
precautions for preventing the transmission of Human Immuno-deficiency Virus
and Hepatitis B Virus to patients during exposure prone invasive
procedures.
(u) Failure to respond
as required to any communication duly served by the Board upon a
licensee.
3.
Misrepresentation, Fraud, Deception. Any of the following claims
made by a Doctor of Chiropractic, either directly or indirectly, may constitute
deception, fraud, misrepresentation, or be misleading:
(a) Claims that a chiropractic physician's
professional qualifications differ from his or her actual
qualifications.
(b) Claims that a
chiropractic physician is affiliated with any institution, organization or
individual, if the misrepresentation is not fact.
(c) The use of any title, other than that
designated by law or rule, to identify one as a chiropractic
physician.
(d) False, deceptive or
misleading claims relating to professional qualifications or
credentials.
4.
Improper Charges, Fraud. Improper charges constitute a form of
fraudulent and deceptive practice. Without limiting the definition of improper
charges, the following may be considered improper:
(a) Increasing charges when a patient
utilizes a third-party payment program.
(b) Reporting incorrect treatment dates for
the purpose of obtaining payments.
(c) Reporting charges for services not
rendered.
(d) Incorrectly reporting
services rendered for the purpose of obtaining payment, which is greater than
that to which he/she is entitled.
(e) Announcing to the public, individually or
through advertising, marketing, or public relations efforts, prior to the
rendition of services, that payment made by an insurance carrier or a
third-party payer with co-payment or deductible features will be accepted by
the licensee as payment in full, or reduced payment, unless if, at the time the
billing is made, licensee discloses such agreement, services rendered and the
amount billed for each service to both the patient and insurance carrier or
third-party payer. This disclosure must be made on the face of the statement,
or on a label affixed to the statement, by type printed or stamped in legible
characters of at least ten (10) points in height. Provided, however, that this
subsection shall not prohibit a discount, credit or reduction of charges
provided under an agreement between the holder of a license and an insurance
company, health service corporation or health maintenance organization licensed
under the laws of this State; or governmental third-party payment program; or
self-insurance program organized, managed or funded by a business entity for
its own employees or labor organization for its members.
(f) Raising fees for the purpose of
overcoming the deductible provision of an insurance contract.
(g) Over utilization of practice. This is
construed to be treatment, which is excessive in quality or quantity to the
needs of the patient, it being recognized that individual patients require
varying and specifically individual treatment programs.