Current through August 30, 2024
The practices set out in this section do not constitute
commercial bribery under
AS
04.16.017(a)(3). Under this
section, an entity may
(1) participate
in an association activity of a person holding a retail license under
AS
04.09.200 -
04.09.370 by
(A) displaying the entity's products at a
convention or trade show;
(B)
renting display booth space, if the rental fee is the same as that charged and
paid for by all exhibitors at the event;
(C) providing hospitality independent from an
association-sponsored activity;
(D)
purchasing tickets to a function;
(E) paying registration fees for an entity's
participation in a conference, event, or tradeshow, if the payment or fee is
the same as those paid by all attendees, participants, or exhibitors at the
event; or
(F) paying for an
advertisement in a program or brochure issued by the association at a
convention or trade show, if the total payments made by an entity for all such
advertising do not exceed $25,000 per year for any retailer
association;
(2) provide
a sample of alcoholic beverages to a person holding a retail license under
AS
04.09.200 -
04.09.370, in not more than the
following sizes:
(A) one gallon per brand of
brewed beverage;
(B) one liter per
brand of wine; and
(C) one liter
per brand of distilled spirits;
(3) if a brand of brewed beverage, wine, or
distilled spirits is not available in the sample size set out in (2) of this
subsection, furnish the next larger size of that brand to a retailer as a
sample;
(4) offer a contest prize,
premium offer, or like item not more than 12 times per year, per brand, to the
consumers of a person holding a retail license under
AS
04.09.200-04.09.370 if
(A) the event at which the prize, premium
offer, or like item is featured does not exceed 30 days in length;
(B) the contest prize, premium offer, or like
item does not exceed $400 in value on any single licensed premises and that
dollar value may not be pooled or combined across multiple licensed
premises;
(C) officers, employees,
or representatives of the entity and the retailer are excluded from
participation;
(D) the entity
determines the winner of the contest prize, premium offer, or like item and the
name of the winner is posted on the licensed premises of the retailer where the
event occurred for a period of 30 days; and
(E) the entity keeps records of prize, offer,
or like item winners for a period of three years.
Authority:
AS
04.06.090
AS 04.06.100
AS 04.16.017
