Alabama Administrative Code
Title 700 - ALABAMA BOARD OF PHYSICAL THERAPY
Chapter 700-X-3 - PROFESSIONAL CONDUCT
Section 700-X-3-.04 - Advertising

(a) The advertising is intentionally designed to mislead or deceive its intended audience.

(b) Licensees and privilege holders are not to compensate or give anything of value to a representative of the press, radio, television, or other communication medium in anticipation of, or in return for, professional publicity in a news item. A paid advertisement is to be identified as such unless it is apparent from the context that it is a paid advertisement.

(a) Advertising any form not prohibited by paragraph 1 and 2 above.

(b) Listings in directories published by third parties which are open to all qualified members of the profession practicing in the geographic area covered by the directories. The listings may include such factual material as name, address, telephone number, office days and hours, and approved area(s) of specialty.

(c) Endeavoring to educate the public to an awareness of the physical therapy profession.

(d) Preparation of articles for nonmedical publications and participation in seminars, lectures, and civic programs designed to educate the public to the services offered by the profession.