Alabama Administrative Code
Title 560 - ALABAMA MEDICAID AGENCY
Chapter 560-X-53 - PROGRAM OF ALL-INCLUSIVE CARE FOR THE ELDERLY (PACE)
Section 560-X-53-.12 - PACE Organization Marketing Requirements
Current through Register Vol. 43, No. 02, November 27, 2024
(1) A written marketing plan that includes measurable enrollment objectives and a tracking system for effectiveness must be established and maintained by the PO.
(2) Information must be provided to the public regarding the PO and the marketing materials must be free of material inaccuracies, misleading information, and misrepresentations. The materials must contain information to assist individuals in making an informed decision regarding enrollment and at a minimum must include the following:
(3) All marketing information and materials must be approved by CMS before distribution. The initial marketing information is submitted as part of the PACE Organization application and is approved when the application is approved. Any revisions or updates to the material must also be approved by CMS. CMS will approve or disapprove the revisions or updates within 45 days of receipt of the materials. The materials will be deemed approved if CMS and AMA do not notify the PO of disapproval within the 45-day period.
(4) Marketing materials are to be printed in English and in any other primary language(s) of the community, as well as in Braille if necessary.
(5) A PO must ensure that prohibited marketing practices, as described in §460.82, are not used by its employees or agents when distributing marketing information and materials.
Author: Linda Lackey, Medicaid Administrator, LTC Project Development Unit.
Statutory Authority: State Plan, Attachment 2.2-A, Attachment 3.1-A and Supplement 3; 42 CFR 460.82.