Alabama Administrative Code
Title 290 - ALABAMA STATE BOARD OF EDUCATION
Chapter 290-030-050 - PRIVATE SCHOOL LICENSURE IN ALABAMA
Section 290-030-050-.06 - Publicizing The Private School

(1) Publicity by a school shall be based upon relevant facts and supporting evidence maintained in a file and stored in the school.

(2) No private school shall advertise, claim, nor make guarantees of any kind by direct statement or implication that it will train students in any given length of time.

(3) Advertising shall emphasize the educational or occupational program offered rather than the potential earnings or employee benefits generally available to the successfully employed person. Statements of fact regarding earnings or employee benefits must reflect those normally available to persons who enter employment at the purported level of training rather than benefits granted only after extensive experience or further education.

(4) A school shall advertise only as a school and under the school name licensed by the Department. It shall not advertise in conjunction with any other business or establishment or use an emblem or logo associated with another business.

(5) Publicity of school license shall not imply endorsement by the Alabama State Department of Education of any course, person, or institution offering, conducting or otherwise administering the same.

(6) Each private school subject to the provisions of Code of Ala. 1975, Title 16, Chapter 46 and Alabama Administrative Code Chapter 290-030-050 shall not commence advertising in any manner or form until after the date a private school license is issued by the Alabama State Department of Education.

(7) No private school may advertise that it is endorsed by manufacturers, business establishments, other institutions, or organizations until and unless prior written evidence of this fact is submitted to the Alabama State Department of Education and written approval is granted by the Department.

(8) Claims to accreditation status or recognition by appropriate accrediting agencies shall be supported by documentary evidence and shall be publicized in the phraseology prescribed by such authority.

(9) A file shall be maintained by each private school of all promotional materials, bulletins, brochures, contracts, agreements, and forms used to publicize the private school courses.

Author: Dr. Eddie R. Johnson.