Federal Trade Commission May 15, 2014 – Federal Register Recent Federal Regulation Documents

The Federal Trade Commission (``FTC'' or ``Commission'') resumes its regulatory review of the Guide Concerning Fuel Economy Advertising for New Automobiles (``Fuel Economy Guide'' or ``Guide''). The Commission seeks comments on potential amendments to update the Guide to reflect changes to the Environmental Protection Agency's (``EPA'') fuel economy labeling rules, address advertising for alternative fueled vehicles, and consider other advertising claims prevalent in the market.