Federal Trade Commission March 3, 2014 – Federal Register Recent Federal Regulation Documents

The FTC intends to conduct an evaluation of Admongo, its advertising literacy program for children ages 812. The evaluation will involve a randomized controlled trial of the Admongo online game, using an internet panel recruited by a market research company. This research will be conducted to further the FTC's mission of protecting consumers from unfair and deceptive marketing. We will consider comments on this proposed research before submitting a request for Office of Management and Budget (OMB) review under the Paperwork Reduction Act (PRA).