Agency Information Collection Activities: Generic Clearance for Improving Customer Experience (OMB Circular A-11, Section 280 Implementation), 1601-0029, 60695-60698 [2023-19071]

Download as PDF Federal Register / Vol. 88, No. 170 / Tuesday, September 5, 2023 / Notices ddrumheller on DSK120RN23PROD with NOTICES1 FOR FURTHER INFORMATION CONTACT: Sheila Garrity, JD, MPH, MBA, Director, Office of Research Integrity, 1101 Wootton Parkway, Suite 240, Rockville, MD 20852, (240) 453–8200. SUPPLEMENTARY INFORMATION: Notice is hereby given that the Office of Research Integrity (ORI) has taken final action in the following case: Ivana Frech, Ph.D. (formerly Ivana De Domenico), University of Utah: Based on the evidence and findings of an investigation conducted by UU, ORI’s oversight review of UU’s investigation, and additional analysis conducted by ORI during its oversight review, ORI found that Ivana Frech, Ph.D. (formerly Ivana De Domenico), former Assistant Professor, Department of Internal Medicine, UU School of Medicine, engaged in research misconduct under 42 CFR part 93 in research supported by PHS funds, specifically NIDDK, NIH, grants R01 DK070947, R01 DK090257, and R01 DK030534, NIGMS, NIH, grant P50 GM082545, NIAID, NIH, grant R01 AI051174, and NHLBI, NIH, grant R01 HL026922. ORI found by a preponderance of the evidence that Respondent intentionally, knowingly, or recklessly falsified and/or fabricated western blot and autoradiogram images related to mechanisms of cellular iron regulation by reusing, relabeling, and manipulating images to falsely report data in eight (8) figures included in the following three (3) PHS-supported published papers: • Two Distinct Modes of ESCRT–III Recognition are Required for VPS4 Functions in Lysosomal Protein Targeting and HIV–1 Budding. Dev Cell. 2008 Jul;15(1):62–73. doi: 10.1016/ j.devcel.2008.05.014 (hereafter referred to as ‘‘Dev. Cell 2008’’). • The Role of Ubiquitination in Hepcidin-independent and Hepcidindependent Degradation of Ferroportin. Cell Metab. 2011 Nov 2;14(5):635–46. doi: 10.1016/j.cmet.2011.09.008 (hereafter referred to as ‘‘Cell Met. Nov. 2011’’) Retracted: Cell Met. 2012 Jun 6;15(6):927. doi: 10.1016/ j.cmet.2012.04.107. • Decoupling Ferritin Synthesis from Free Cytosolic Iron Results in Ferritin Secretion. Cell Metab. 2011 Jan 5;13(1):57–67. doi: 10.1016/ j.cmet.2010.12.003 (hereafter referred to as ‘‘Cell Met. Jan. 2011’’). Retracted: Cell Met. 2012 Jun 6;15(6):927. doi: 10.1016/ j.cmet.2012.04.012. ORI found that these acts constitute a significant departure from accepted practices of the relevant research community. Specifically, ORI found by a preponderance of the evidence that Respondent engaged in research VerDate Sep<11>2014 18:02 Sep 01, 2023 Jkt 259001 60695 misconduct by intentionally, knowingly, or recklessly falsifying and/ or fabricating: DEPARTMENT OF HEALTH AND HUMAN SERVICES • a western blot image in Figure 5B (right bottom panel) of Dev. Cell 2008 by reusing and relabeling an image of three western blot bands to represent the results of different experiments • western blot images in Figure 1C (top and bottom panels) of Cell Met. Nov. 2011 by reusing and relabeling an image of western blot bands to represent the results of two different experiments • western blot images in Figures 1D and 3 of Cell Met. Nov. 2011 by reusing and relabeling one image to represent the results of two different experiments • western blot images in Figures 2Aii and 2B of Cell Met. Nov. 2011 by reusing and relabeling one image as representing the results of two different experiments • western blot images in Figures 2Aii and 5 of Cell Met. Nov. 2011 by reusing and relabeling one image as representing the results of two different experiments • images in Figure 4B (top and bottom left panels) of Cell Met. Jan. 2011 by reusing and relabeling an image of an autoradiogram to misrepresent the reported experimental conditions and results National Institutes of Health The following administrative actions have been implemented: (1) For a period of three (3) years, beginning on August 21, 2023, Respondent is debarred from participating in ‘‘covered transactions’’ as defined in 42 CFR 180.200 and procurement transactions covered under the Federal Acquisition Regulation (48 CFR chapter 1). (2) Respondent is prohibited from serving in any advisory capacity to PHS including, but not limited to, service on any PHS advisory committee, board, and/or peer review committee, or as a consultant for a period of three (3) years, beginning on August 21, 2023. (3) In accordance with 42 CFR 93.407(a)(1) and 93.411(b), HHS will send to the journal Developmental Cell a notice of ORI’s findings and the need for retraction or correction of Dev Cell. 2008 Jul;15(1):62–73. doi: 10.1016/ j.devcel.2008.05.014. Dated: August 30, 2023. Sheila Garrity, Director, Office of Research Integrity, Office of the Assistant Secretary for Health. [FR Doc. 2023–19086 Filed 9–1–23; 8:45 am] BILLING CODE 4150–31–P PO 00000 Frm 00064 Fmt 4703 Sfmt 4703 National Institute of Dental and Craniofacial Research; Amended Notice of Meeting Notice is hereby given of a change in the meeting of the National Advisory Dental and Craniofacial Research Council, September 12, 2023, 4:45 p.m. to September 13, 2023, 3:30 p.m., National Institutes of Health, Natcher Building, 45 Center Drive, Bethesda, MD 20892, which was published in the Federal Register on August 17, 2023, FR Document 2023–17712, 88 FR 56028. The National Advisory Dental and Craniofacial Research Council Open and Closed Sessions meeting room has changed from the Natcher Building, 45 Center Drive, Bethesda, MD 20892, and will now be held at the John Edward Porter Neuroscience Research Center Building, 35 Convent Drive Room 620/ 630, Bethesda, MD 20892. Meeting times remain the same. The meeting is partially closed to the public. Dated: August 29, 2023. Melanie J. Pantoja, Program Analyst, Office of Federal Advisory Committee Policy. [FR Doc. 2023–19017 Filed 9–1–23; 8:45 am] BILLING CODE 4140–01–P DEPARTMENT OF HOMELAND SECURITY [Docket Number DHS–2023–0020] Agency Information Collection Activities: Generic Clearance for Improving Customer Experience (OMB Circular A–11, Section 280 Implementation), 1601–0029 Department of Homeland Security (DHS). ACTION: 30-Day notice and request for comments. AGENCY: The Department of Homeland Security, DHS will submit the following information collection request (ICR) to the Office of Management and Budget (OMB) for review and clearance in accordance with the Paperwork Reduction Act. DHS previously published this information collection request (ICR) in the Federal Register on June 23, 2023, for a 60-day public comment period. No comments were received by DHS. The purpose of this notice is to allow additional 30-days for public comments. DATES: Comments are encouraged and will be accepted until October 5, 2023. SUMMARY: E:\FR\FM\05SEN1.SGM 05SEN1 60696 Federal Register / Vol. 88, No. 170 / Tuesday, September 5, 2023 / Notices This process is conducted in accordance with 5 CFR 1320.10. ADDRESSES: Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to www.reginfo.gov/public/do/ PRAMain. Find this particular information collection by selecting ‘‘Currently under 30-day Review—Open for Public Comments’’ or by using the search function. The Office of Management and Budget is particularly interested in comments which: 1. Evaluate whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; 2. Evaluate the accuracy of the agency’s estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; 3. Enhance the quality, utility, and clarity of the information to be collected; and 4. Minimize the burden of the collection of information on those who are to respond, including through the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submissions of On September 11, 1993, President Clinton issued Executive Order 12862, ‘‘Setting Customer Service Standards’’ which clearly define his vision that the Federal agencies will put the people first. Executive Order 12862 directs Federal agencies to provide service to the public that matches or exceeds the best service available in the private sector. Section 1(b) of Executive Order 12862 requires government agencies to ‘‘survey customers to determine the kind and quality of services they want and their level of satisfaction with existing services’’ and Section 1(e) requires agencies ‘‘survey front-line employees on barriers to, and ideas for, matching the best in business.’’ On March 30, 2016, President Obama established the Core Federal Services Council, which again emphasized the need to deliver world-class customer service to the American people. The Council, composed of the major highvolume, high-impact Federal programs that provide transactional services directly to the public, were encouraged ‘‘to improve the customer experience by using public and private sector ddrumheller on DSK120RN23PROD with NOTICES1 SUPPLEMENTARY INFORMATION: VerDate Sep<11>2014 18:02 Sep 01, 2023 Jkt 259001 management best practices, such as conducting self-assessments and journey mapping, collecting transactional feedback data, and sharing such data with frontline and other staff.’’ In March 2018, the Administration of President Trump launched the President’s Management Agenda (PMA) and established new Cross-Agency Priority (CAP) Goals. Excellent service was established as a core component of the mission, service, stewardship model that frames the entire PMA, embedding a customer-focused approach in all of the PMA’s initiatives. This model was also included in the 2018 update of the Federal Performance Framework in Circular A–11, ensuring ‘excellent service’ as a focus in future agency strategic planning efforts. The PMA included a CAP Goal on Improving Customer Experience with Federal Services, with a primary strategy to drive improvements within 25 of the nation’s highest impact programs. This effort is supported by an interagency team and guidance in Circular A–11 requiring the collection of customer feedback data and increasing the use of industry best practices to conduct customer research. These Presidential actions and requirements establish an ongoing process of collecting customer insights and using them to improve services. This new request will enable the Department of Homeland Security (hereafter ‘‘the Agency’’) to act in accordance with OMB Circular A–11 Section 280 to ultimately transform the experience of its customers to improve both efficiency and mission delivery, and increase accountability by communicating about these efforts with the public. The Agency will collect, analyze, and interpret information gathered through this generic clearance to identify services’ accessibility, navigation, and use by customers, and make improvements in service delivery based on customer insights gathered through developing an understanding of the user experience interacting with Government. For the purposes of this request, ‘‘customers’’ are individuals, businesses, and organizations that interact with a Federal Government agency or program, either directly or via a Federal contractor. ‘‘Service delivery’’ or ‘‘services’’ refers to the multitude of diverse interactions between a customer and Federal agency such as applying for a benefit or loan, receiving a service such as healthcare or small business counseling, requesting a document such as a passport or social PO 00000 Frm 00065 Fmt 4703 Sfmt 4703 security card, complying with a rule or regulation such as filing taxes or declaring goods, utilizing resources such as a park or historical site, or seeking information such as public health or consumer protection notices. Under this request, three types of activities will be conducted to generate customer insights: Customer Research (E.g., User Persona and Journey Map Development): A critical first component of understanding customer experience is to develop customer personas and journey maps. This process enables the Agency to more deeply understand the customer segments they serve and to organize the processes customers interact with throughout their engagement with the Federal entity to accomplish a task or meet a need. In order to adequately capture the perspective of the customer and the barriers or supports that exist as they navigate these journeys, it is necessary to directly interact with customers rather than relying solely upon the Agency’s stated policy of how a process should work or employees’ interpretation of how services are delivered. This can occur through a variety of information collection mechanisms that include focus groups, individual intercept interviews at a service site, shadowing a user as they navigate a Federal service and documenting their reactions and frustrations, customer free-response comment cards, or informal small discussion groups. Regardless of the format, the Agency will apply Human Centered Design (HCD) Discovery methods to generate personas and journey maps, ultimately identifying customer insights. An approach to recruiting participants, resources for preparing and structuring interviews, and a consent form for interviewees can be found at https:// www.gsa.gov/cdnstatic/HCD-DiscoveryGuide-Interagency-v12-1.pdf. This document is also included in the package. Insights documented, summarized and presented in customer personas and journey maps can then be shared across the program, the Agency, other Federal, State, and Local government stakeholders and even with the public to validate and discuss common themes identified. These products can be used as ‘‘indicator lights’’ for where more rigorous qualitative and quantitative research can be conducted to improve Federal service delivery. Publicly shared personas and journey maps will include language that qualifies their use (see question #16), and high-level, non-identifying E:\FR\FM\05SEN1.SGM 05SEN1 ddrumheller on DSK120RN23PROD with NOTICES1 Federal Register / Vol. 88, No. 170 / Tuesday, September 5, 2023 / Notices descriptive statistics of the population(s) interviewed to develop it (ex. ‘‘25 Service members that transitioned to civilian employment within the last decade, 14 female, 11 male, 21 enlisted and 4 officers) to ensure that the perspective represented is understood. Quotes or insights will never be associated with an actual individual unless they have signed a release form (see link above for template) and this was included in the specific collection request. Customer Feedback (Satisfaction Survey): Surveys to be considered under this generic clearance will only include those surveys modeled on the OMB Circular A–11 CX Feedback survey to improve customer service by collecting feedback at a specific point during a customer journey. This could include upon submitting a form online on a Federal website, speaking with a call center representative, paying off a loan, or visiting a Federal service center. In an effort to develop comparable, government-wide scores that will enable cross-agency or industry benchmarking (when relevant) and a general indication of an agency’s overall customer satisfaction, OMB Circular A–11 Section 280 requires high impact services to measure their touchpoint/transactional performance in as a real-time manner as possible, with respect to satisfaction and confidence/trust using the following questions, without modification. Responses will typically be assessed on a 5-point Likert scale (1 (strongly disagree) to 5 (strongly agree)). These questions align to drivers of experience developed in consultation with leading organizations in customer experience both in the private sector and industry groups that study the most critical drivers of customer experience. • 5 point Likert scale: I am satisfied with the service I received from [Program/Service name]. • 5 point Likert scale: This interaction increased my confidence in [Program/Service name]. OR I trust [Agency/Program/Service name] to fulfill our country’s commitment to [relevant population]. • Free response: Any additional feedback on your scores above? • 5 point Likert scale: My need was addressed OR My issue was resolved. OR I found what I was looking for. • 5 point Likert scale: It was easy to complete what I needed to do. • 5 point Likert scale: It took a reasonable amount of time to do what I needed to do. • 5 point Likert scale: I was treated fairly. • 5 point Likert scale: Employees I interacted with were helpful. VerDate Sep<11>2014 18:02 Sep 01, 2023 Jkt 259001 • Free response: Any additional feedback for [Program/Service name]? The surveys shall include no more than 15 questions in total. The Agency may add a few additional questions to those listed above to clarify type of service received, inquiry type, service center location, or other programspecific questions that can help program managers to filter and make use of the feedback data. As part of the Customer Experience CAP goal’s strategy to increase transparency to drive accountability, the feedback data collected through the A– 11 Standard Feedback survey is meant to be shared with the public. This collection is part of the governmentwide effort to embed standardized customer metrics within high-impact programs to create government-wide performance dashboards. Data collected from the questions listed above will be submitted by the Agency to OMB at a minimum quarterly for updating of customer experience dashboards on performance.gov. This dashboard will also include the total volume of customers that passed through the transaction point at which the survey was offered, the number of customers the survey was presented to, the number of responses, and the mode of presentation and response (online survey, in-person, post-call touchtone, mobile, email). This will help to qualify the data’s representation by showing both the response rate and total number of actual responses. User Testing of Services and Digital Products: Agencies should continually review, update and refine their service delivery, including communication materials, processes, supporting reference materials, and digital products associated with a Federal program. This often requires ‘‘field testing’’ program informational materials, process updates, forms, or digital products (such as websites or mobile applications) by interacting with past, existing, or future customers and soliciting feedback. These activities can include cognitive laboratory studies, such as those used to refine questions on a program form to ensure clarity, demo kiosks at a service center where customers can provide informal feedback while waiting for a service, or more formally scheduled inperson observation testing (e.g., website or software usability tests). These information collection activities are more specific than broad customer research and related to a particular artifact/product of a Federal program. As such, there will be a more structured interview/set of questions than more open-ended customer research. Findings from these activities are meant to PO 00000 Frm 00066 Fmt 4703 Sfmt 4703 60697 support the design and implementation of Federal program services and digital products, and may only be shared in an anonymized/in aggregate if a particular insight is useful to include as part of a customer persona, journey map, or common lesson learned for improving service delivery. The Agency will only submit under this generic clearance if it meets the following conditions: • The collections are voluntary; • The collections are low-burden for respondents (based on considerations of total burden hours or burden-hours per respondent) and are low-cost for both the respondents and the Federal Government; • The collections are noncontroversial and do not raise issues of concern to other Federal agencies; • Any collection is targeted to the solicitation of opinions from respondents who have experience with the program or may have experience with the program in the near future; • Personally identifiable information (PII) is collected only to the extent necessary and is not retained; • Information gathered is intended to be used for general service improvement and program management purposes; • Upon agreement between OMB and the agency all or a subset of information may be released as part of A–11, Section 280 requirements only on performance.gov. Additionally, summaries of customer research and user testing activities may be included in public-facing customer journey maps and summaries. • Additional release of data must be done coordinated with OMB. This clearance will help the Agency to establish a process where customer experience is regularly monitored and measured. The results will assist the Agency in the planning and decisionmaking processes to improve the quality of the Agency’s products and services. Results from feedback activities and surveys will be used to measure against established baseline standards and for measuring the Agency’s progress toward defined goals. There are neither legal nor technical obstacles to the use of technology in these information collection activities. The determination to use technology, and which technology to use, will be based on the type of information collected and the utility and the availability of specific technology to each respondent in a proposed customer research activity or feedback survey. The information collected in these surveys will represent the minimum burden necessary to evaluate customer experience with the Agency’s programs E:\FR\FM\05SEN1.SGM 05SEN1 60698 Federal Register / Vol. 88, No. 170 / Tuesday, September 5, 2023 / Notices and processes. The Agency will minimize the burden on respondents by sampling as appropriate, asking for readily available information, and using short, easy-to-complete information collection instruments. Without regular mechanisms for collecting and generating customer insights, the Agency is not able to provide the public with the highest level of service. These activities will be coordinated to ensure that most individual respondents will not be asked to respond to more than one survey instrument per transaction or to participate in more than one qualitative feedback or testing activity. Activity and survey instructions will provide all necessary assurances of confidentiality to the respondents. Although there is no requirement for such an assurance in statute, the quality of this type of information requires respondent candor and anonymity. This is a no changes to the burden or information being collected. The Office of Management and Budget is particularly interested in comments which: 1. Evaluate whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; 2. Evaluate the accuracy of the agency’s estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; 3. Enhance the quality, utility, and clarity of the information to be collected; and 4. Minimize the burden of the collection of information on those who are to respond, including through the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submissions of responses. ddrumheller on DSK120RN23PROD with NOTICES1 Analysis Agency: Department of Homeland Security (DHS). Title: Generic Clearance for Improving Customer Experience (OMB Circular A– 11, Section 280 Implementation). OMB Number: 1601–0029. Frequency: Annually. Affected Public: Individuals or household. Number of Respondents: 2,001,500. VerDate Sep<11>2014 18:02 Sep 01, 2023 Jkt 259001 Total Burden Hours: 101,125. Robert Porter Dorr, Executive Director, Business Management Directorate. [FR Doc. 2023–19071 Filed 9–1–23; 8:45 am] BILLING CODE 9112–FL–P DEPARTMENT OF HOMELAND SECURITY [Docket No. CISA–CISA–2022–0012] Agency Information Collection Activities: Incident Communications Activity Report (ICAR) Cybersecurity and Infrastructure Security Agency (CISA), Department of Homeland Security (DHS). ACTION: 30-Day Notice and request for comments; New collection (Request for a new OMB Control Number, 1670– NEW. AGENCY: The Emergency Communications Division (ECD within the Cybersecurity and Infrastructure Security Agency (CISA) is issuing a 30day notice and request for comments to for the following information collection request (ICR) to the Office of Management and Budget (OMB) for review and clearance in accordance with the Paperwork Reduction Act of 1995. DATES: Comments are encouraged and will be accepted until October 5, 2023. ADDRESSES: Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to www.reginfo.gov/public/do/ PRAMain. Find this particular information collection by selecting ‘‘Currently under 30-day Review—Open for Public Comments’’ or by using the search function. The Office of Management and Budget is particularly interested in comments which: 1. Evaluate whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; 2. Evaluate the accuracy of the agency’s estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; 3. Enhance the quality, utility, and clarity of the information to be collected; and 4. Minimize the burden of the collection of information on those who are to respond, including through the SUMMARY: PO 00000 Frm 00067 Fmt 4703 Sfmt 4703 use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submissions of responses. FOR FURTHER INFORMATION CONTACT: Wes Rogers, 202–897–8132, wes.rogers@ cisa.dhs.gov. SUPPLEMENTARY INFORMATION: CISA previously published this information collection request (ICR) in the Federal Register on October 20, 2022 for a 60day public comment period. One comment was received from the Cellular Telecommunications Industry Association (CTIA) during the 60 Day FRN comment period for the Incident Communications Activity Report. The response to this comment has been addressed within the contents of this 30–DAY FRN. The purpose of this notice is to allow additional 30-days for public comments. The Cybersecurity and Infrastructure Security Agency (CISA) Emergency Communications Division (ECD) is mandated by The Cybersecurity and Infrastructure Security Act of 2018, 6 U.S.C. 652(f) under Sections (9) carry out emergency communications responsibilities, in accordance with subchapter XIII; (10) carry out cybersecurity, infrastructure security, and emergency communications stakeholder outreach and engagement and coordinate that outreach and engagement with critical infrastructure Sector Risk Management Agencies, as appropriate; and (11) provide education, training, and capacity development to Federal and non-Federal entities to enhance the security and resiliency of domestic and global cybersecurity and infrastructure security;. This information collection is requested to be completed by ECD stakeholders—including state and local emergency communications professionals—through The Incident Communications Activity Report (ICAR) form. The ICAR was developed with the intention of capturing and documenting the emergency communications activity and utilization of public safety communications technologies controlled by state or local emergency response officials organized to provide command and coordination for an incident, planned event, or exercise. As a result, CISA/ECD seeks to execute a standard request from the Paper Reduction Act (PRA) to review, analyze, and revise current Incident Communication Activity. The Emergency Communications Division (ECD) is a division within the Cybersecurity and Infrastructure E:\FR\FM\05SEN1.SGM 05SEN1

Agencies

[Federal Register Volume 88, Number 170 (Tuesday, September 5, 2023)]
[Notices]
[Pages 60695-60698]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-19071]


=======================================================================
-----------------------------------------------------------------------

DEPARTMENT OF HOMELAND SECURITY

[Docket Number DHS-2023-0020]


Agency Information Collection Activities: Generic Clearance for 
Improving Customer Experience (OMB Circular A-11, Section 280 
Implementation), 1601-0029

AGENCY: Department of Homeland Security (DHS).

ACTION: 30-Day notice and request for comments.

-----------------------------------------------------------------------

SUMMARY: The Department of Homeland Security, DHS will submit the 
following information collection request (ICR) to the Office of 
Management and Budget (OMB) for review and clearance in accordance with 
the Paperwork Reduction Act. DHS previously published this information 
collection request (ICR) in the Federal Register on June 23, 2023, for 
a 60-day public comment period. No comments were received by DHS. The 
purpose of this notice is to allow additional 30-days for public 
comments.

DATES: Comments are encouraged and will be accepted until October 5, 
2023.

[[Page 60696]]

This process is conducted in accordance with 5 CFR 1320.10.

ADDRESSES: Written comments and recommendations for the proposed 
information collection should be sent within 30 days of publication of 
this notice to www.reginfo.gov/public/do/PRAMain. Find this particular 
information collection by selecting ``Currently under 30-day Review--
Open for Public Comments'' or by using the search function.
    The Office of Management and Budget is particularly interested in 
comments which:
    1. Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    2. Evaluate the accuracy of the agency's estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;
    3. Enhance the quality, utility, and clarity of the information to 
be collected; and
    4. Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submissions of

SUPPLEMENTARY INFORMATION: On September 11, 1993, President Clinton 
issued Executive Order 12862, ``Setting Customer Service Standards'' 
which clearly define his vision that the Federal agencies will put the 
people first. Executive Order 12862 directs Federal agencies to provide 
service to the public that matches or exceeds the best service 
available in the private sector. Section 1(b) of Executive Order 12862 
requires government agencies to ``survey customers to determine the 
kind and quality of services they want and their level of satisfaction 
with existing services'' and Section 1(e) requires agencies ``survey 
front-line employees on barriers to, and ideas for, matching the best 
in business.''
    On March 30, 2016, President Obama established the Core Federal 
Services Council, which again emphasized the need to deliver world-
class customer service to the American people. The Council, composed of 
the major high-volume, high-impact Federal programs that provide 
transactional services directly to the public, were encouraged ``to 
improve the customer experience by using public and private sector 
management best practices, such as conducting self-assessments and 
journey mapping, collecting transactional feedback data, and sharing 
such data with frontline and other staff.''
    In March 2018, the Administration of President Trump launched the 
President's Management Agenda (PMA) and established new Cross-Agency 
Priority (CAP) Goals. Excellent service was established as a core 
component of the mission, service, stewardship model that frames the 
entire PMA, embedding a customer-focused approach in all of the PMA's 
initiatives. This model was also included in the 2018 update of the 
Federal Performance Framework in Circular A-11, ensuring `excellent 
service' as a focus in future agency strategic planning efforts. The 
PMA included a CAP Goal on Improving Customer Experience with Federal 
Services, with a primary strategy to drive improvements within 25 of 
the nation's highest impact programs. This effort is supported by an 
interagency team and guidance in Circular A-11 requiring the collection 
of customer feedback data and increasing the use of industry best 
practices to conduct customer research.
    These Presidential actions and requirements establish an ongoing 
process of collecting customer insights and using them to improve 
services. This new request will enable the Department of Homeland 
Security (hereafter ``the Agency'') to act in accordance with OMB 
Circular A-11 Section 280 to ultimately transform the experience of its 
customers to improve both efficiency and mission delivery, and increase 
accountability by communicating about these efforts with the public.
    The Agency will collect, analyze, and interpret information 
gathered through this generic clearance to identify services' 
accessibility, navigation, and use by customers, and make improvements 
in service delivery based on customer insights gathered through 
developing an understanding of the user experience interacting with 
Government.
    For the purposes of this request, ``customers'' are individuals, 
businesses, and organizations that interact with a Federal Government 
agency or program, either directly or via a Federal contractor.
    ``Service delivery'' or ``services'' refers to the multitude of 
diverse interactions between a customer and Federal agency such as 
applying for a benefit or loan, receiving a service such as healthcare 
or small business counseling, requesting a document such as a passport 
or social security card, complying with a rule or regulation such as 
filing taxes or declaring goods, utilizing resources such as a park or 
historical site, or seeking information such as public health or 
consumer protection notices.
    Under this request, three types of activities will be conducted to 
generate customer insights:
    Customer Research (E.g., User Persona and Journey Map Development): 
A critical first component of understanding customer experience is to 
develop customer personas and journey maps. This process enables the 
Agency to more deeply understand the customer segments they serve and 
to organize the processes customers interact with throughout their 
engagement with the Federal entity to accomplish a task or meet a need. 
In order to adequately capture the perspective of the customer and the 
barriers or supports that exist as they navigate these journeys, it is 
necessary to directly interact with customers rather than relying 
solely upon the Agency's stated policy of how a process should work or 
employees' interpretation of how services are delivered. This can occur 
through a variety of information collection mechanisms that include 
focus groups, individual intercept interviews at a service site, 
shadowing a user as they navigate a Federal service and documenting 
their reactions and frustrations, customer free-response comment cards, 
or informal small discussion groups.
    Regardless of the format, the Agency will apply Human Centered 
Design (HCD) Discovery methods to generate personas and journey maps, 
ultimately identifying customer insights. An approach to recruiting 
participants, resources for preparing and structuring interviews, and a 
consent form for interviewees can be found at https://www.gsa.gov/cdnstatic/HCD-Discovery-Guide-Interagency-v12-1.pdf. This document is 
also included in the package.
    Insights documented, summarized and presented in customer personas 
and journey maps can then be shared across the program, the Agency, 
other Federal, State, and Local government stakeholders and even with 
the public to validate and discuss common themes identified. These 
products can be used as ``indicator lights'' for where more rigorous 
qualitative and quantitative research can be conducted to improve 
Federal service delivery.
    Publicly shared personas and journey maps will include language 
that qualifies their use (see question #16), and high-level, non-
identifying

[[Page 60697]]

descriptive statistics of the population(s) interviewed to develop it 
(ex. ``25 Service members that transitioned to civilian employment 
within the last decade, 14 female, 11 male, 21 enlisted and 4 officers) 
to ensure that the perspective represented is understood. Quotes or 
insights will never be associated with an actual individual unless they 
have signed a release form (see link above for template) and this was 
included in the specific collection request.
    Customer Feedback (Satisfaction Survey): Surveys to be considered 
under this generic clearance will only include those surveys modeled on 
the OMB Circular A-11 CX Feedback survey to improve customer service by 
collecting feedback at a specific point during a customer journey. This 
could include upon submitting a form online on a Federal website, 
speaking with a call center representative, paying off a loan, or 
visiting a Federal service center.
    In an effort to develop comparable, government-wide scores that 
will enable cross-agency or industry benchmarking (when relevant) and a 
general indication of an agency's overall customer satisfaction, OMB 
Circular A-11 Section 280 requires high impact services to measure 
their touchpoint/transactional performance in as a real-time manner as 
possible, with respect to satisfaction and confidence/trust using the 
following questions, without modification. Responses will typically be 
assessed on a 5-point Likert scale (1 (strongly disagree) to 5 
(strongly agree)). These questions align to drivers of experience 
developed in consultation with leading organizations in customer 
experience both in the private sector and industry groups that study 
the most critical drivers of customer experience.
     5 point Likert scale: I am satisfied with the service I 
received from [Program/Service name].
     5 point Likert scale: This interaction increased my 
confidence in [Program/Service name]. OR I trust [Agency/Program/
Service name] to fulfill our country's commitment to [relevant 
population].
     Free response: Any additional feedback on your scores 
above?
     5 point Likert scale: My need was addressed OR My issue 
was resolved. OR I found what I was looking for.
     5 point Likert scale: It was easy to complete what I 
needed to do.
     5 point Likert scale: It took a reasonable amount of time 
to do what I needed to do.
     5 point Likert scale: I was treated fairly.
     5 point Likert scale: Employees I interacted with were 
helpful.
     Free response: Any additional feedback for [Program/
Service name]?
    The surveys shall include no more than 15 questions in total. The 
Agency may add a few additional questions to those listed above to 
clarify type of service received, inquiry type, service center 
location, or other program-specific questions that can help program 
managers to filter and make use of the feedback data.
    As part of the Customer Experience CAP goal's strategy to increase 
transparency to drive accountability, the feedback data collected 
through the A-11 Standard Feedback survey is meant to be shared with 
the public. This collection is part of the government-wide effort to 
embed standardized customer metrics within high-impact programs to 
create government-wide performance dashboards. Data collected from the 
questions listed above will be submitted by the Agency to OMB at a 
minimum quarterly for updating of customer experience dashboards on 
performance.gov. This dashboard will also include the total volume of 
customers that passed through the transaction point at which the survey 
was offered, the number of customers the survey was presented to, the 
number of responses, and the mode of presentation and response (online 
survey, in-person, post-call touchtone, mobile, email). This will help 
to qualify the data's representation by showing both the response rate 
and total number of actual responses.
    User Testing of Services and Digital Products: Agencies should 
continually review, update and refine their service delivery, including 
communication materials, processes, supporting reference materials, and 
digital products associated with a Federal program. This often requires 
``field testing'' program informational materials, process updates, 
forms, or digital products (such as websites or mobile applications) by 
interacting with past, existing, or future customers and soliciting 
feedback. These activities can include cognitive laboratory studies, 
such as those used to refine questions on a program form to ensure 
clarity, demo kiosks at a service center where customers can provide 
informal feedback while waiting for a service, or more formally 
scheduled in-person observation testing (e.g., website or software 
usability tests). These information collection activities are more 
specific than broad customer research and related to a particular 
artifact/product of a Federal program. As such, there will be a more 
structured interview/set of questions than more open-ended customer 
research. Findings from these activities are meant to support the 
design and implementation of Federal program services and digital 
products, and may only be shared in an anonymized/in aggregate if a 
particular insight is useful to include as part of a customer persona, 
journey map, or common lesson learned for improving service delivery.
    The Agency will only submit under this generic clearance if it 
meets the following conditions:
     The collections are voluntary;
     The collections are low-burden for respondents (based on 
considerations of total burden hours or burden-hours per respondent) 
and are low-cost for both the respondents and the Federal Government;
     The collections are non-controversial and do not raise 
issues of concern to other Federal agencies;
     Any collection is targeted to the solicitation of opinions 
from respondents who have experience with the program or may have 
experience with the program in the near future;
     Personally identifiable information (PII) is collected 
only to the extent necessary and is not retained;
     Information gathered is intended to be used for general 
service improvement and program management purposes;
     Upon agreement between OMB and the agency all or a subset 
of information may be released as part of A-11, Section 280 
requirements only on performance.gov. Additionally, summaries of 
customer research and user testing activities may be included in 
public-facing customer journey maps and summaries.
     Additional release of data must be done coordinated with 
OMB.
    This clearance will help the Agency to establish a process where 
customer experience is regularly monitored and measured. The results 
will assist the Agency in the planning and decision-making processes to 
improve the quality of the Agency's products and services.
    Results from feedback activities and surveys will be used to 
measure against established baseline standards and for measuring the 
Agency's progress toward defined goals.
    There are neither legal nor technical obstacles to the use of 
technology in these information collection activities. The 
determination to use technology, and which technology to use, will be 
based on the type of information collected and the utility and the 
availability of specific technology to each respondent in a proposed 
customer research activity or feedback survey.
    The information collected in these surveys will represent the 
minimum burden necessary to evaluate customer experience with the 
Agency's programs

[[Page 60698]]

and processes. The Agency will minimize the burden on respondents by 
sampling as appropriate, asking for readily available information, and 
using short, easy-to-complete information collection instruments.
    Without regular mechanisms for collecting and generating customer 
insights, the Agency is not able to provide the public with the highest 
level of service. These activities will be coordinated to ensure that 
most individual respondents will not be asked to respond to more than 
one survey instrument per transaction or to participate in more than 
one qualitative feedback or testing activity.
    Activity and survey instructions will provide all necessary 
assurances of confidentiality to the respondents. Although there is no 
requirement for such an assurance in statute, the quality of this type 
of information requires respondent candor and anonymity.
    This is a no changes to the burden or information being collected.
    The Office of Management and Budget is particularly interested in 
comments which:
    1. Evaluate whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information will have practical utility;
    2. Evaluate the accuracy of the agency's estimate of the burden of 
the proposed collection of information, including the validity of the 
methodology and assumptions used;
    3. Enhance the quality, utility, and clarity of the information to 
be collected; and
    4. Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submissions of responses.

Analysis

    Agency: Department of Homeland Security (DHS).
    Title: Generic Clearance for Improving Customer Experience (OMB 
Circular A-11, Section 280 Implementation).
    OMB Number: 1601-0029.
    Frequency: Annually.
    Affected Public: Individuals or household.
    Number of Respondents: 2,001,500.
    Total Burden Hours: 101,125.

Robert Porter Dorr,
Executive Director, Business Management Directorate.
[FR Doc. 2023-19071 Filed 9-1-23; 8:45 am]
BILLING CODE 9112-FL-P
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.