Reef Industries, Inc.; Analysis To Aid Public Comment, 86928-86932 [2020-29003]
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likely they will come into compliance
voluntarily. In fact, when the
Commission employed this strategy four
decades ago, it reportedly resulted in a
‘‘high level of voluntary compliance
achieved quickly and at a low cost.’’ 12
Going forward, we should pursue this
strategy.
I thank everyone who made today’s
actions possible, and look forward to
future efforts that address emerging
harms using the full range of our tools
and authorities.13
Concurring Statement of Commissioner
Christine S. Wilson
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Today the Commission announces six
settlements with marketers of
cannabidiol (CBD) products resolving
allegations that they made false,
misleading, and/or unsubstantiated
express disease claims for their
products. I support these cases because
accurate and complete information
about products contributes to the
efficient functioning of the market and
facilitates informed consumer decisionmaking. In contrast, deceptive or false
claims inhibit informed decisionmaking and may cause economic injury
to consumers.
The Commission’s complaints in
these matters allege that the marketers
claimed their products could treat,
prevent, or cure diseases or serious
medical conditions, including cancer,
heart disease, Alzheimer’s, diabetes, and
Parkinson’s disease, and that scientific
research or clinical studies supported
these claims. In fact, according to the
Commission’s complaints, the proposed
respondents did not conduct scientific
research on the efficacy of their
products to treat these diseases or
conditions. In addition, the complaints
allege that some of the proposed
respondents claimed that their products
could be taken in lieu of prescription
medication. The Commission has been
working with the FDA, and on its own,
to combat false and unsubstantiated
claims for CBD products, including
12 Commissioner Bailey made this observation in
the context of opposing industry efforts to repeal
this authority, an authority she described as an
‘‘extremely effective and efficient way to enforce
the law.’’ Testimony of Commissioner Patricia P.
Bailey Before the Subcomm. on Com., Tourism and
Transp. of the Comm. on Energy and Com. of the
H.R. Concerning the 1982 Reauthorization of the
Fed. Trade Comm’n, at 11 (Apr. 1, 1982), https://
www.ftc.gov/system/files/documents/public_
statements/693551/19820401_bailey_testimony_
before_the_subcorrmittee_on_commerce_
subcommittee_on_commerce_touri.pdf.
13 My colleague, Commissioner Christine S.
Wilson, has issued a statement in this matter. I
agree that the Commission should not prioritize
close-call substantiation cases, especially those
involving small businesses.
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through warning letters 1 and a law
enforcement action.2 Here, where
consumers may have foregone proven
measures to address serious diseases
and the marketers have made virtually
no effort to possess and rely on
scientific evidence to support their
strong, express disease claims, as we
allege in our complaint, I agree that law
enforcement is appropriate.
The Commission’s proposed consent
orders in these matters require
respondents to possess and rely on
competent and reliable evidence,
defined as randomized, double-blind,
placebo-controlled human clinical trials
to support disease and other serious
health claims for these types of products
in the future.3 Although I support this
requirement in these cases, for these
types of claims, I caution that the
Commission should impose this
stringent substantiation requirement
sparingly. Credible science supports the
use of CBD products to treat certain
conditions—specifically, the FDA has
approved a drug containing CBD as an
active ingredient to treat rare, severe
forms of epilepsy.4 And I understand
that many research studies are currently
seeking to determine whether there are
other scientifically valid and safe uses
of this ingredient.
I agree with my predecessors who
have stated that the Commission should
be careful to avoid imposing an unduly
high standard of substantiation that
risks denying consumers truthful, useful
1 Press Release, FTC and FDA Warn Florida
Company Marketing CBD Products about Claims
Related to Treating Autism, ADHD, Parkinson’s,
Alzheimer’s, and Other Medical Conditions, Oct.
22, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/10/ftc-fda-warn-floridacompany-marketing-cbd-productsabout-claims;
Press Release, FTC Sends Warning Letters to
Companies Advertising Their CBD-Infused Products
as Treatmentsfor Serious Diseases, Including
Cancer, Alzheimer’s, and Multiple Sclerosis, Sept.
10, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/09/ftc-sends-warningletters-companies-advertising-their-cbdinfused;
Press Release, FTC Joins FDA in Sending Warning
Letters to Companies Advertising and Selling
Products Containing Cannabidiol (CBD) Claiming to
Treat Alzheimer’s, Cancer, and Other Diseases,
Apr. 2, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/04/ftc-joins-fda-sendingwarning-letters-companiesadvertising.
2 Press Release, FTC Order Stops the Marketer of
‘‘Thrive’’ Supplement from Making Baseless Claims
It Can Treat, Prevent, or Reduce the Risks from
COVID–19, July 10, 2020, available at https://
www.ftc.gov/newsevents/press-releases/2020/07/ftcorder-stops-marketer-thrive-supplement-makingbaseless-claims.
3 See, e.g., Part I of Proposed Order, In the Matter
of Bionatrol Health, LLC, et al. (Dec. 2020).
4 See FDA Press Release, FDA approves first drug
comprised of an active ingredient derived from
marijuana to treat rare, severe forms of epilepsy
(June 25, 2018), available at: https://www.fda.gov/
news-events/press-announcements/fda-approvesfirst-drug-comprised-active-ingredient-derivedmarijuana-treat-rare-severe-forms.
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information, may diminish incentives to
conduct research, and could chill
manufacturer incentives to introduce
new products to the market.5 And I
agree with the observation of my
colleague Commissioner Chopra in his
statement that ‘‘[b]aseless claims give
patients false hope, improperly increase
or divert their medical spending, and
undermine ‘a competitor’s ability to
compete’ on honest attributes.’’ 6
Although I support these cases, I hope
that the Commission’s actions here,
which challenge wholly unsubstantiated
disease claims, do not discourage
research into the potential legitimate
benefits of CBD and a wide array of
other products. In addition, going
forward, I urge the Commission to focus
our scarce resources on marketers that
make strong, express claims about
diseases and serious health issues with
little to no scientific support and engage
in deceptive practices that cause
substantial consumer injury.
[FR Doc. 2020–29002 Filed 12–30–20; 8:45 am]
BILLING CODE 6750–01–P
FEDERAL TRADE COMMISSION
[File No. 202 3064]
Reef Industries, Inc.; Analysis To Aid
Public Comment
Federal Trade Commission.
Proposed consent agreement;
request for comment.
AGENCY:
ACTION:
5 See, e.g., Statement of Commissioner Maureen
K. Ohlhausen, In the Matter of Health Discovery
Corporation and FTC v. Avrom Boris Lasarow, et al.
(Feb. 2015), https://www.ftc.gov/public-statements/
2015/02/dissenting-statement-commissionermaureen-k-ohlhausen-matter-health; Statement of
Commissioner Joshua D. Wright, FTC v. Kevin
Wright; HCG Platinum, LLC; and Right Way
Nutrition, LLC (Dec. 2014), https://www.ftc.gov/
public-statements/2014/12/statementcommissioner-joshua-d-wright-federal-tradecommission-v-kevin; Statement of Commissioner
Joshua D. Wright, In the Matter of GeneLink, Inc.,
and foru International Corporation (January 2014),
https://www.ftc.gov/public-statements/2014/01/
statement-commissioner-joshua-d-wright-mattergenelink-inc-foru; Statement of Commissioner
Maureen K. Ohlhausen Dissenting in Part and
Concurring in Part, In the Matter of GeneLink, Inc.
and foru International Corporation (January 2014),
https://www.ftc.gov/public-statements/2014/01/
statement-commissioner-maureen-k-ohlhausendissenting-part-concurring-part; Dissenting
Statement of Commissioner Maureen K. Ohlhausen,
FTC v. Springtech 77376, et al. (July 2013), https://
www.ftc.gov/public-statements/2013/07/dissentingstatement-commissioner-maureen-k-ohlhausen; see
also J. Howard Beales, III and Timothy J. Muris, In
Defense of the Pfizer Factors, George Mason Law &
Economics Research Paper No. 12–49 (May 2012),
available at: https://papers.ssrn.com/sol3/
papers.cfm?abstract_id=2087776.
6 See Statement of Commissioner Rohit Chopra
Regarding the Cannabidiol (CBD) Enforcement
Actions (Dec. 17, 2020).
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The consent agreement in this
matter settles alleged violations of
federal law prohibiting unfair or
deceptive acts or practices. The attached
Analysis to Aid Public Comment
describes both the allegations in the
complaint and the terms of the consent
order—embodied in the consent
agreement—that would settle these
allegations.
SUMMARY:
Comments must be received on
or before February 1, 2021.
ADDRESSES: Interested parties may file
comments online or on paper by
following the instructions in the
Request for Comment part of the
SUPPLEMENTARY INFORMATION section
below. Please write ‘‘Reef Industries,
Inc.; File No. 202 3064’’ on your
comment, and file your comment online
at https://www.regulations.gov by
following the instructions on the webbased form. If you prefer to file your
comment on paper, mail your comment
to the following address: Federal Trade
Commission, Office of the Secretary,
600 Pennsylvania Avenue NW, Suite
CC–5610 (Annex D), Washington, DC
20580, or deliver your comment to the
following address: Federal Trade
Commission, Office of the Secretary,
Constitution Center, 400 7th Street SW,
5th Floor, Suite 5610 (Annex D),
Washington, DC 20024.
FOR FURTHER INFORMATION CONTACT:
Nicholas Coates (415–848–5125),
Bureau of Consumer Protection, Federal
Trade Commission, 600 Pennsylvania
Avenue NW, Washington, DC 20580.
SUPPLEMENTARY INFORMATION: Pursuant
to Section 6(f) of the Federal Trade
Commission Act, 15 U.S.C. 46(f), and
FTC Rule 2.34, 16 CFR 2.34, notice is
hereby given that the above-captioned
consent agreement containing a consent
order to cease and desist, having been
filed with and accepted, subject to final
approval, by the Commission, has been
placed on the public record for a period
of thirty (30) days. The following
Analysis to Aid Public Comment
describes the terms of the consent
agreement and the allegations in the
complaint. An electronic copy of the
full text of the consent agreement
package can be obtained at https://
www.ftc.gov/news-events/commissionactions.
You can file a comment online or on
paper. For the Commission to consider
your comment, we must receive it on or
before February 1, 2021. Write ‘‘Reef
Industries, Inc.; File No. 202 3064’’ on
your comment. Your comment—
including your name and your state—
will be placed on the public record of
this proceeding, including, to the extent
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DATES:
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practicable, on the https://
www.regulations.gov website.
Because of the public health
emergency in response to the COVID–19
pandemic and the agency’s heightened
security screening, postal mail
addressed to the Commission will be
subject to delay. We strongly encourage
you to submit your comments online
through the https://www.regulations.gov
website.
If you prefer to file your comment on
paper, write ‘‘Reef Industries, Inc.; File
No. 202 3064’’ on your comment and on
the envelope, and mail your comment to
the following address: Federal Trade
Commission, Office of the Secretary,
600 Pennsylvania Avenue NW, Suite
CC–5610 (Annex D), Washington, DC
20580; or deliver your comment to the
following address: Federal Trade
Commission, Office of the Secretary,
Constitution Center, 400 7th Street SW,
5th Floor, Suite 5610 (Annex D),
Washington, DC 20024. If possible,
submit your paper comment to the
Commission by courier or overnight
service.
Because your comment will be placed
on the publicly accessible website at
https://www.regulations.gov, you are
solely responsible for making sure your
comment does not include any sensitive
or confidential information. In
particular, your comment should not
include sensitive personal information,
such as your or anyone else’s Social
Security number; date of birth; driver’s
license number or other state
identification number, or foreign
country equivalent; passport number;
financial account number; or credit or
debit card number. You are also solely
responsible for making sure your
comment does not include sensitive
health information, such as medical
records or other individually
identifiable health information. In
addition, your comment should not
include any ‘‘trade secret or any
commercial or financial information
which . . . is privileged or
confidential’’—as provided by Section
6(f) of the FTC Act, 15 U.S.C. 46(f), and
FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2)—
including in particular competitively
sensitive information such as costs,
sales statistics, inventories, formulas,
patterns, devices, manufacturing
processes, or customer names.
Comments containing material for
which confidential treatment is
requested must be filed in paper form,
must be clearly labeled ‘‘Confidential,’’
and must comply with FTC Rule 4.9(c).
In particular, the written request for
confidential treatment that accompanies
the comment must include the factual
and legal basis for the request, and must
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86929
identify the specific portions of the
comment to be withheld from the public
record. See FTC Rule 4.9(c). Your
comment will be kept confidential only
if the General Counsel grants your
request in accordance with the law and
the public interest. Once your comment
has been posted on the https://
www.regulations.gov website—as legally
required by FTC Rule 4.9(b)—we cannot
redact or remove your comment from
that website, unless you submit a
confidentiality request that meets the
requirements for such treatment under
FTC Rule 4.9(c), and the General
Counsel grants that request.
Visit the FTC website at https://
www.ftc.gov to read this Notice and the
news release describing the proposed
settlement. The FTC Act and other laws
that the Commission administers permit
the collection of public comments to
consider and use in this proceeding, as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives on or
before February 1, 2021. For information
on the Commission’s privacy policy,
including routine uses permitted by the
Privacy Act, see https://www.ftc.gov/
site-information/privacy-policy.
Analysis of Proposed Consent Order To
Aid Public Comment
The Federal Trade Commission
(‘‘FTC’’ or ‘‘Commission’’) has accepted,
subject to final approval, an agreement
containing a consent order with Reef
Industries, Inc., a corporation;
Cannatera, Inc., a corporation;
AndHemp, Ltd., a limited company; and
Andrew M. Bouchie, John R.
Cavanaugh, and Shaun Paquette,
individually and as officers and/or
owners of Reef Industries, Inc.,
Cannatera, Inc., and/or AndHemp, Ltd.
(collectively, ‘‘Respondents’’).
The proposed consent order (‘‘Order’’)
has been placed on the public record for
30 days so that interested persons may
submit comments. Comments received
during this period will become part of
the public record. After 30 days, the
Commission will again review the Order
and the comments received, and will
decide whether it should withdraw the
Order or make it final.
This matter involves the respondent’s
advertising of cannabidiol (CBD), a
cannabinoid compound found in hemp
and cannabis. The complaint alleges
that respondent violated Sections 5(a)
and 12 of the FTC Act by disseminating
false and unsubstantiated
advertisements claiming that: (1) CBD
products can effectively prevent, cure,
treat, or mitigate multiple diseases and
other health conditions; and (2) studies
or scientific research prove that CBD
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products effectively prevent, cure, treat,
or mitigate multiple diseases and other
health conditions.
The Order includes injunctive relief
that prohibits these alleged violations
and fences in similar and related
conduct. The product coverage would
apply to any dietary supplement, drug,
or food the respondent sells, markets,
promotes, or advertises.
Provision I requires randomized,
double-blind, placebo-controlled
clinical testing for the challenged claims
or any disease treatment, mitigation, or
cure claim for a Covered Product. The
Order defines ‘‘Covered Product’’ as any
dietary supplement, food, or drug
including but not limited to CBD
products or cannabigerol (CBG)
products.
Provision II prohibits other
misleading or unsubstantiated
representations about the health
benefits, performance, efficacy, safety,
or side effects of any Covered Product
or essentially equivalent product. It also
covers prevention claims not
specifically included in Provision I.
Provision III requires the preservation
of certain records for any testing
Respondents rely upon as competent
and reliable scientific evidence.
Provision IV addresses Respondents’
false establishment claims and generally
prohibits misrepresentations regarding
the scientifically or clinically proven
benefits of any product. Provision V
provides a safe harbor for FDAapproved claims.
Provisions VI and VII contain
monetary payment provisions.
Provisions VIII, IX, and X require the
Respondents to provide customer
information to the Commission and to
provide notice of the order to customers,
affiliates and other resellers. Provision
XI requires an acknowledgement of
receipt of the order. It also requires the
individual Respondents to deliver a
copy of the order to certain individuals
in any business for which they are the
majority owner or which they control
directly or indirectly.
Provisions XII, XIII, and XIV provide
the required reporting, recordkeeping,
and compliance monitoring programs
that Respondents must put in place.
Provision XV explains when the
Order is final and effective.
The purpose of this analysis is to
facilitate public comment on the order,
and it is not intended to constitute an
official interpretation of the complaint
or order, or to modify the order’s terms
in any way.
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By direction of the Commission.
April J. Tabor,
Acting Secretary.
Statement of Commissioner Rohit
Chopra 1
Summary
• When companies lie about the
effectiveness of their treatments for
serious conditions, this harms patients
and diverts sales away from firms that
tell the truth.
• Congress gave the FTC a new
authority to crack down on abuses in
the opioid treatment industry, but the
agency has not prioritized this issue.
This should change.
• The FTC can increase its
effectiveness when it comes to health
claims by shifting resources away from
small businesses and by deploying the
unused Penalty Offense Authority.
Today, the Federal Trade Commission
is taking action against several outfits
regarding their outlandish—and
unlawful—claims about cannabidiol
(CBD). While CBD is currently the
subject of considerable scientific
research, there is no evidence yet that
CBD can treat or cure cancer,
Alzheimer’s, or other serious diseases.
Baseless claims give patients false hope,
improperly increase or divert their
medical spending, and undermine ‘‘a
competitor’s ability to compete’’ on
honest attributes.2
I support these actions and
congratulate those who made them a
reality. Going forward, however, the
FTC will need to refocus its efforts on
health claims by targeting abuses in the
substance use disorder treatment
industry, shifting attention toward large
businesses, and making more effective
use of the FTC’s Penalty Offense
Authority.
First, COVID–19 and the resulting
economic and social distress are fueling
new concerns about substance use
disorders. In particular, there are signs
that the pandemic is leading to greater
dependence on opioids.3 It is critical
1 In the Matter of EasyButter, LLC et al., Comm’n
File No. 2023047; In the Matter of Reef Industries,
Inc. et al., Comm’n File No. 2023064; In the Mater
of Steves Distributing, LLC et al., Comm’n File No.
2023065; In the Matter of CBD Meds, Inc. et al.,
Comm’n File No. 2023080; In the Matter of
Epichouse, LLC et al., Comm’n File No. 2023094; In
the Matter of Bionatrol Health, LLC et al., Comm’n
File No. 2023114.
2 In re Pfizer, Inc., 81 F.T.C. 23, 62 (1972).
3 See, e.g., Jon Kamp & Arian Campo-Flores, The
Opioid Crisis, Already Serious, Has Intensified
During Coronavirus Pandemic, WALL STREET J.
(Sept. 8, 2020), https://www.wsj.com/articles/theopioid-crisis-already-serious-has-intensified-duringcoronavirus-pandemic-11599557401; Issue brief:
Reports of increases in opioid- and other drugrelated overdose and other concerns during COVID
pandemic, AMERICAN MEDICAL ASSOCIATION
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that the FTC take steps to prevent
exploitation of patients seeking
treatment for substance use disorders.
I am particularly concerned about
abusive practices in the for-profit opioid
treatment industry, and believe this
should be a high priority. This industry
has grown exponentially by profiting off
those suffering from addiction. Many of
these outfits use lead generators to steer
Americans into high-cost, subpar
treatment centers, and some even hire
intermediaries—so-called ‘‘body
brokers’’—who collect kickbacks from
this harmful practice.4
More than two years ago, Congress
passed the SUPPORT for Patients and
Communities Act. Among other
provisions, the Act authorized the
Commission to seek civil penalties,
restitution, damages, and other relief
against outfits that engage in
misconduct related to substance use
disorder treatment.5 The Commission is
well positioned to help shut down these
abuses, ensure they are not profitable,
and hold predatory actors and their
enablers to account.6
Unfortunately, the Commission has
brought zero cases under this new
authority. While I have supported
actions like this one that challenge
baseless CBD claims, as well as previous
actions charging that pain relief devices
and similar products were sold
deceptively,7 I am concerned that we
(last updated on Oct. 31, 2020), https://www.amaassn.org/delivering-care/opioids/covid-19-may-beworsening-opioid-crisis-states-can-take-action.
4 For example, recent reporting describes the
‘‘Florida Shuffle,’’ where treatment facilities pay
brokers to recruit patients through 12-step meetings,
conferences, hotlines, and online groups, leading to
serious harm. See German Lopez, She wanted
addiction treatment. She ended up in the relapse
capital of America, VOX (Mar. 2, 2020), https://
www.vox.com/policy-and-politics/2020/3/2/
21156327/florida-shuffle-drug-rehab-addictiontreatment-bri-jayne. See also Letter from
Commissioner Chopra to Congress on Deceptive
Marketing Practices in the Opioid Addiction
Treatment Industry (July 28, 2018), https://
www.ftc.gov/public-statements/2018/07/lettercommissioner-chopra-congress-deceptivemarketing-practices-opioid (calling on the FTC to
do more to tackle this problem).
5 Public Law 115–271 §§ 8021–8023 (codified in
15 U.S.C. 45d). The Act also allows the Commission
to prosecute deceptive marketing of opioid
treatment products. Notably, a number of
respondents in this sweep are alleged to have made
claims that CBD could replace OxyContin.
6 Given public reports regarding private equity
rollups of smaller opioid treatment facilities, the
Commission can also examine whether
anticompetitive M&A strategies are leading to
further patient harm. See Statement of
Commissioner Rohit Chopra Regarding Private
Equity Roll-ups and the Hart-Scott-Rodino Annual
Report to Congress, Comm’n File No. P110014 (July
8, 2020), https://www.ftc.gov/public-statements/
2020/07/statement-commissioner-rohit-chopraregarding-private-equity-roll-ups-hart.
7 Press Release, Fed. Trade Comm’n, Marketers of
Pain Relief Device Settle FTC False Advertising
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have largely ignored Congressional
concerns about unlawful opioid
treatment practices. I urge my fellow
Commissioners to change course on our
enforcement priorities, especially given
our limited resources.
Second, the FTC should focus more of
its enforcement efforts on larger firms
rather than small businesses. Today’s
actions focus on very small players,
some of which are defunct. While I
appreciate that small businesses can
also harm honest competitors and
families, they are often judgment-proof,
making it unlikely victims will see any
relief.8 I am confident that FTC staff can
successfully challenge powerful, wellfinanced defendants that break the law.
Finally, the Commission should
reduce the prevalence of unlawful
health claims by triggering civil
penalties under the FTC’s Penalty
Offense Authority.9 Under the Penalty
Offense Authority, firms that engage in
conduct they know has been previously
condemned by the Commission can face
civil penalties, in addition to the relief
that we typically seek.10 For example,
the Commission routinely issues
warning letters to businesses regarding
unsubstantiated health claims. Future
warning letters can be more effective if
they include penalty offense
notifications.
The Commission has repeatedly
found that objective claims require a
reasonable basis,11 and apprising firms
of these findings—along with a warning
that noncompliance can result in
penalties—makes it significantly more
Complaint (Mar. 4, 2020), https://www.ftc.gov/
news-events/press-releases/2020/03/marketerspain-relief-device-settle-ftc-false-advertising.
8 In one of these matters, the respondents are
paying nothing.
9 15 U.S.C. 45(m)(1)(b).
10 See Rohit Chopra & Samuel A.A. Levine, The
Case for Resurrecting the FTC Act’s Penalty Offense
Authority (Oct. 29, 2020), https://papers.ssrn.com/
sol3/papers.cfm?abstract_id=3721256. Particularly
given challenges to the FTC’s 13(b) authority,
incorporating a penalty offense strategy can
safeguard the Commission’s ability to seek strong
remedies against lawbreakers.
11 This requirement was first established in the
Commission’s 1972 Pfizer decision, and it has been
affirmed repeatedly. Pfizer, Inc., supra note 2
(finding that ‘‘[f]airness to the consumer, as well as
fairness to competitors’’ compels the conclusion
that affirmative claims require a reasonable basis);
In re Thompson Medical Co., 104 F.T.C. 648, 813
(1984) (collecting cases), aff’d, 791 F.2d 189 (DC
Cir. 1986). Appended to Thompson Medical was the
Commission’s Policy Statement Regarding
Advertising Substantiation, which states that ‘‘a
firm’s failure to possess and rely upon a reasonable
basis for objective claims constitutes an unfair and
deceptive act or practice in violation of Section 5
of the Federal Trade Commission Act.’’ Id. at 839.
This standard continues to govern the
Commission’s approach to substantiation, as
recently reaffirmed in the Commission’s final order
against POM Wonderful. In re POM Wonderful LLC
et al., 155 F.T.C. 1, 6 (2013).
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likely they will come into compliance
voluntarily. In fact, when the
Commission employed this strategy four
decades ago, it reportedly resulted in a
‘‘high level of voluntary compliance
achieved quickly and at a low cost.’’ 12
Going forward, we should pursue this
strategy.
I thank everyone who made today’s
actions possible, and look forward to
future efforts that address emerging
harms using the full range of our tools
and authorities.13
Concurring Statement of Commissioner
Christine S. Wilson
Today the Commission announces six
settlements with marketers of
cannabidiol (CBD) products resolving
allegations that they made false,
misleading, and/or unsubstantiated
express disease claims for their
products. I support these cases because
accurate and complete information
about products contributes to the
efficient functioning of the market and
facilitates informed consumer decisionmaking. In contrast, deceptive or false
claims inhibit informed decisionmaking and may cause economic injury
to consumers.
The Commission’s complaints in
these matters allege that the marketers
claimed their products could treat,
prevent, or cure diseases or serious
medical conditions, including cancer,
heart disease, Alzheimer’s, diabetes, and
Parkinson’s disease, and that scientific
research or clinical studies supported
these claims. In fact, according to the
Commission’s complaints, the proposed
respondents did not conduct scientific
research on the efficacy of their
products to treat these diseases or
conditions. In addition, the complaints
allege that some of the proposed
respondents claimed that their products
could be taken in lieu of prescription
medication. The Commission has been
working with the FDA, and on its own,
to combat false and unsubstantiated
claims for CBD products, including
12 Commissioner Bailey made this observation in
the context of opposing industry efforts to repeal
this authority, an authority she described as an
‘‘extremely effective and efficient way to enforce
the law.’’ Testimony of Commissioner Patricia P.
Bailey Before the Subcomm. on Com., Tourism and
Transp. of the Comm. on Energy and Com. of the
H.R. Concerning the 1982 Reauthorization of the
Fed. Trade Comm’n, at 11 (Apr. 1, 1982), https://
www.ftc.gov/system/files/documents/public_
statements/693551/19820401_bailey_testimony_
before_the_subcorrmittee_on_commerce_
subcommittee_on_commerce_touri.pdf.
13 My colleague, Commissioner Christine S.
Wilson, has issued a statement in this matter. I
agree that the Commission should not prioritize
close-call substantiation cases, especially those
involving small businesses.
PO 00000
Frm 00031
Fmt 4703
Sfmt 4703
86931
through warning letters 1 and a law
enforcement action.2 Here, where
consumers may have foregone proven
measures to address serious diseases
and the marketers have made virtually
no effort to possess and rely on
scientific evidence to support their
strong, express disease claims, as we
allege in our complaint, I agree that law
enforcement is appropriate.
The Commission’s proposed consent
orders in these matters require
respondents to possess and rely on
competent and reliable evidence,
defined as randomized, double-blind,
placebo-controlled human clinical trials
to support disease and other serious
health claims for these types of products
in the future.3 Although I support this
requirement in these cases, for these
types of claims, I caution that the
Commission should impose this
stringent substantiation requirement
sparingly. Credible science supports the
use of CBD products to treat certain
conditions—specifically, the FDA has
approved a drug containing CBD as an
active ingredient to treat rare, severe
forms of epilepsy.4 And I understand
that many research studies are currently
seeking to determine whether there are
other scientifically valid and safe uses
of this ingredient.
I agree with my predecessors who
have stated that the Commission should
be careful to avoid imposing an unduly
high standard of substantiation that
risks denying consumers truthful, useful
1 Press Release, FTC and FDA Warn Florida
Company Marketing CBD Products about Claims
Related to Treating Autism, ADHD, Parkinson’s,
Alzheimer’s, and Other Medical Conditions, Oct.
22, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/10/ftc-fda-warn-floridacompany-marketing-cbd-productsabout-claims;
Press Release, FTC Sends Warning Letters to
Companies Advertising Their CBD-Infused Products
as Treatmentsfor Serious Diseases, Including
Cancer, Alzheimer’s, and Multiple Sclerosis, Sept.
10, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/09/ftc-sends-warningletters-companies-advertising-their-cbdinfused;
Press Release, FTC Joins FDA in Sending Warning
Letters to Companies Advertising and Selling
Products Containing Cannabidiol (CBD) Claiming to
Treat Alzheimer’s, Cancer, and Other Diseases,
Apr. 2, 2019, available at https://www.ftc.gov/newsevents/press-releases/2019/04/ftc-joins-fda-sendingwarning-letters-companiesadvertising.
2 Press Release, FTC Order Stops the Marketer of
‘‘Thrive’’ Supplement from Making Baseless Claims
It Can Treat, Prevent, or Reduce the Risks from
COVID–19, July 10, 2020, available at https://
www.ftc.gov/newsevents/press-releases/2020/07/ftcorder-stops-marketer-thrive-supplement-makingbaseless-claims.
3 See, e.g., Part I of Proposed Order, In the Matter
of Bionatrol Health, LLC, et al. (Dec. 2020).
4 See FDA Press Release, FDA approves first drug
comprised of an active ingredient derived from
marijuana to treat rare, severe forms of epilepsy
(June 25, 2018), available at: https://www.fda.gov/
news-events/press-announcements/fda-approvesfirst-drug-comprised-active-ingredient-derivedmarijuana-treat-rare-severe-forms.
E:\FR\FM\31DEN1.SGM
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86932
Federal Register / Vol. 85, No. 251 / Thursday, December 31, 2020 / Notices
information, may diminish incentives to
conduct research, and could chill
manufacturer incentives to introduce
new products to the market.5 And I
agree with the observation of my
colleague Commissioner Chopra in his
statement that ‘‘[b]aseless claims give
patients false hope, improperly increase
or divert their medical spending, and
undermine ‘a competitor’s ability to
compete’ on honest attributes.’’ 6
Although I support these cases, I hope
that the Commission’s actions here,
which challenge wholly unsubstantiated
disease claims, do not discourage
research into the potential legitimate
benefits of CBD and a wide array of
other products. In addition, going
forward, I urge the Commission to focus
our scarce resources on marketers that
make strong, express claims about
diseases and serious health issues with
little to no scientific support and engage
in deceptive practices that cause
substantial consumer injury.
[FR Doc. 2020–29003 Filed 12–30–20; 8:45 am]
khammond on DSKJM1Z7X2PROD with NOTICES
BILLING CODE 6750–01–P
5 See, e.g., Statement of Commissioner Maureen
K. Ohlhausen, In the Matter of Health Discovery
Corporation and FTC v. Avrom Boris Lasarow, et al.
(Feb. 2015), https://www.ftc.gov/public-statements/
2015/02/dissenting-statement-commissionermaureen-k-ohlhausen-matter-health; Statement of
Commissioner Joshua D. Wright, FTC v. Kevin
Wright; HCG Platinum, LLC; and Right Way
Nutrition, LLC (Dec. 2014), https://www.ftc.gov/
public-statements/2014/12/statementcommissioner-joshua-d-wright-federal-tradecommission-v-kevin; Statement of Commissioner
Joshua D. Wright, In the Matter of GeneLink, Inc.,
and foru International Corporation (January 2014),
https://www.ftc.gov/public-statements/2014/01/
statement-commissioner-joshua-d-wright-mattergenelink-inc-foru; Statement of Commissioner
Maureen K. Ohlhausen Dissenting in Part and
Concurring in Part, In the Matter of GeneLink, Inc.
and foru International Corporation (January 2014),
https://www.ftc.gov/public-statements/2014/01/
statement-commissioner-maureen-k-ohlhausendissenting-part-concurring-part; Dissenting
Statement of Commissioner Maureen K. Ohlhausen,
FTC v. Springtech 77376, et al. (July 2013), https://
www.ftc.gov/public-statements/2013/07/dissentingstatement-commissioner-maureen-k-ohlhausen; see
also J. Howard Beales, III and Timothy J. Muris, In
Defense of the Pfizer Factors, George Mason Law &
Economics Research Paper No. 12–49 (May 2012),
available at: https://papers.ssrn.com/sol3/
papers.cfm?abstract_id=2087776.
6 See Statement of Commissioner Rohit Chopra
Regarding the Cannabidiol (CBD) Enforcement
Actions (Dec. 17, 2020).
VerDate Sep<11>2014
19:28 Dec 30, 2020
Jkt 253001
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[30 Day–21–1277]
Agency Forms Undergoing Paperwork
Reduction Act Review
In accordance with the Paperwork
Reduction Act of 1995, the Centers for
Disease Control and Prevention (CDC)
has submitted the information
collection request titled The Childcare
Survey of Activity and Wellness (C–
SAW) Pilot Study to the Office of
Management and Budget (OMB) for
review and approval. CDC previously
published a ‘‘Proposed Data Collection
Submitted for Public Comment and
Recommendations’’ notice on October
30, 2020 to obtain comments from the
public and affected agencies. CDC
received one public comment related to
the previous notice. This notice serves
to allow an additional 30 days for public
and affected agency comments.
CDC will accept all comments for this
proposed information collection project.
The Office of Management and Budget
is particularly interested in comments
that:
(a) Evaluate whether the proposed
collection of information is necessary for the
proper performance of the functions of the
agency, including whether the information
will have practical utility;
(b) Evaluate the accuracy of the agencies
estimate of the burden of the proposed
collection of information, including the
validity of the methodology and assumptions
used;
(c) Enhance the quality, utility, and clarity
of the information to be collected;
(d) Minimize the burden of the collection
of information on those who are to respond,
including, through the use of appropriate
automated, electronic, mechanical, or other
technological collection techniques or other
forms of information technology, e.g.,
permitting electronic submission of
responses; and
(e) Assess information collection costs.
To request additional information on
the proposed project or to obtain a copy
of the information collection plan and
instruments, call (404) 639–7570.
Comments and recommendations for the
proposed information collection should
be sent within 30 days of publication of
this notice to www.reginfo.gov/public/
do/PRAMain. Find this particular
information collection by selecting
PO 00000
Frm 00032
Fmt 4703
Sfmt 4703
‘‘Currently under 30-day Review—Open
for Public Comments’’ or by using the
search function. Direct written
comments and/or suggestions regarding
the items contained in this notice to the
Attention: CDC Desk Officer, Office of
Management and Budget, 725 17th
Street NW, Washington, DC 20503 or by
fax to (202) 395–5806. Provide written
comments within 30 days of notice
publication.
Proposed Project
The Childcare Survey of Activity and
Wellness (C–SAW) Pilot Study (OMB
Control No. 0920–1277, Exp. 12/31/
2020)—Revision—National Center for
Chronic Disease Prevention and Health
Promotion (NCCDPHP), Centers for
Disease Control and Prevention (CDC).
Background and Brief Description
The Centers for Disease Control and
Prevention (CDC) work to promote
optimal nutrition, physical activity, and
wellness in early care and education
(ECE) facilities for children 0–5 years of
age. Data collected from this pilot
survey will be used to understand the
current practices of ECE centers in a
representative sample in four states. The
survey will also be used to inform the
development of a potential national
surveillance system.
A sample of approximately 1,266 ECE
centers across four states will be
selected to participate in this one-time
data collection effort. However, it is
estimated that approximately 10% of
the original sample will be out of
business or otherwise ineligible yielding
an actual sample of 1,140 ECEs to be
recruited. Each center will receive a
recruitment letter introducing the
survey, and instructions for completing
the survey. It is anticipated that most
responses will be submitted through the
web. However, paper surveys will be
available upon request. It is also
anticipated that the response rate will
be approximately 55% based on a
review of recent surveys of childcare
centers conducted by the Federal
government. Thus, we anticipate the
number of completed surveys to be 627.
CDC requests approval for a two year
period with an estimated 513 total
Burden Hours. Participation in this
study is completely voluntary and there
are no costs to the respondent other
than their time.
E:\FR\FM\31DEN1.SGM
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Agencies
[Federal Register Volume 85, Number 251 (Thursday, December 31, 2020)]
[Notices]
[Pages 86928-86932]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-29003]
-----------------------------------------------------------------------
FEDERAL TRADE COMMISSION
[File No. 202 3064]
Reef Industries, Inc.; Analysis To Aid Public Comment
AGENCY: Federal Trade Commission.
ACTION: Proposed consent agreement; request for comment.
-----------------------------------------------------------------------
[[Page 86929]]
SUMMARY: The consent agreement in this matter settles alleged
violations of federal law prohibiting unfair or deceptive acts or
practices. The attached Analysis to Aid Public Comment describes both
the allegations in the complaint and the terms of the consent order--
embodied in the consent agreement--that would settle these allegations.
DATES: Comments must be received on or before February 1, 2021.
ADDRESSES: Interested parties may file comments online or on paper by
following the instructions in the Request for Comment part of the
SUPPLEMENTARY INFORMATION section below. Please write ``Reef
Industries, Inc.; File No. 202 3064'' on your comment, and file your
comment online at https://www.regulations.gov by following the
instructions on the web-based form. If you prefer to file your comment
on paper, mail your comment to the following address: Federal Trade
Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Suite
CC-5610 (Annex D), Washington, DC 20580, or deliver your comment to the
following address: Federal Trade Commission, Office of the Secretary,
Constitution Center, 400 7th Street SW, 5th Floor, Suite 5610 (Annex
D), Washington, DC 20024.
FOR FURTHER INFORMATION CONTACT: Nicholas Coates (415-848-5125), Bureau
of Consumer Protection, Federal Trade Commission, 600 Pennsylvania
Avenue NW, Washington, DC 20580.
SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal
Trade Commission Act, 15 U.S.C. 46(f), and FTC Rule 2.34, 16 CFR 2.34,
notice is hereby given that the above-captioned consent agreement
containing a consent order to cease and desist, having been filed with
and accepted, subject to final approval, by the Commission, has been
placed on the public record for a period of thirty (30) days. The
following Analysis to Aid Public Comment describes the terms of the
consent agreement and the allegations in the complaint. An electronic
copy of the full text of the consent agreement package can be obtained
at https://www.ftc.gov/news-events/commission-actions.
You can file a comment online or on paper. For the Commission to
consider your comment, we must receive it on or before February 1,
2021. Write ``Reef Industries, Inc.; File No. 202 3064'' on your
comment. Your comment--including your name and your state--will be
placed on the public record of this proceeding, including, to the
extent practicable, on the https://www.regulations.gov website.
Because of the public health emergency in response to the COVID-19
pandemic and the agency's heightened security screening, postal mail
addressed to the Commission will be subject to delay. We strongly
encourage you to submit your comments online through the https://www.regulations.gov website.
If you prefer to file your comment on paper, write ``Reef
Industries, Inc.; File No. 202 3064'' on your comment and on the
envelope, and mail your comment to the following address: Federal Trade
Commission, Office of the Secretary, 600 Pennsylvania Avenue NW, Suite
CC-5610 (Annex D), Washington, DC 20580; or deliver your comment to the
following address: Federal Trade Commission, Office of the Secretary,
Constitution Center, 400 7th Street SW, 5th Floor, Suite 5610 (Annex
D), Washington, DC 20024. If possible, submit your paper comment to the
Commission by courier or overnight service.
Because your comment will be placed on the publicly accessible
website at https://www.regulations.gov, you are solely responsible for
making sure your comment does not include any sensitive or confidential
information. In particular, your comment should not include sensitive
personal information, such as your or anyone else's Social Security
number; date of birth; driver's license number or other state
identification number, or foreign country equivalent; passport number;
financial account number; or credit or debit card number. You are also
solely responsible for making sure your comment does not include
sensitive health information, such as medical records or other
individually identifiable health information. In addition, your comment
should not include any ``trade secret or any commercial or financial
information which . . . is privileged or confidential''--as provided by
Section 6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2),
16 CFR 4.10(a)(2)--including in particular competitively sensitive
information such as costs, sales statistics, inventories, formulas,
patterns, devices, manufacturing processes, or customer names.
Comments containing material for which confidential treatment is
requested must be filed in paper form, must be clearly labeled
``Confidential,'' and must comply with FTC Rule 4.9(c). In particular,
the written request for confidential treatment that accompanies the
comment must include the factual and legal basis for the request, and
must identify the specific portions of the comment to be withheld from
the public record. See FTC Rule 4.9(c). Your comment will be kept
confidential only if the General Counsel grants your request in
accordance with the law and the public interest. Once your comment has
been posted on the https://www.regulations.gov website--as legally
required by FTC Rule 4.9(b)--we cannot redact or remove your comment
from that website, unless you submit a confidentiality request that
meets the requirements for such treatment under FTC Rule 4.9(c), and
the General Counsel grants that request.
Visit the FTC website at https://www.ftc.gov to read this Notice and
the news release describing the proposed settlement. The FTC Act and
other laws that the Commission administers permit the collection of
public comments to consider and use in this proceeding, as appropriate.
The Commission will consider all timely and responsive public comments
that it receives on or before February 1, 2021. For information on the
Commission's privacy policy, including routine uses permitted by the
Privacy Act, see https://www.ftc.gov/site-information/privacy-policy.
Analysis of Proposed Consent Order To Aid Public Comment
The Federal Trade Commission (``FTC'' or ``Commission'') has
accepted, subject to final approval, an agreement containing a consent
order with Reef Industries, Inc., a corporation; Cannatera, Inc., a
corporation; AndHemp, Ltd., a limited company; and Andrew M. Bouchie,
John R. Cavanaugh, and Shaun Paquette, individually and as officers
and/or owners of Reef Industries, Inc., Cannatera, Inc., and/or
AndHemp, Ltd. (collectively, ``Respondents'').
The proposed consent order (``Order'') has been placed on the
public record for 30 days so that interested persons may submit
comments. Comments received during this period will become part of the
public record. After 30 days, the Commission will again review the
Order and the comments received, and will decide whether it should
withdraw the Order or make it final.
This matter involves the respondent's advertising of cannabidiol
(CBD), a cannabinoid compound found in hemp and cannabis. The complaint
alleges that respondent violated Sections 5(a) and 12 of the FTC Act by
disseminating false and unsubstantiated advertisements claiming that:
(1) CBD products can effectively prevent, cure, treat, or mitigate
multiple diseases and other health conditions; and (2) studies or
scientific research prove that CBD
[[Page 86930]]
products effectively prevent, cure, treat, or mitigate multiple
diseases and other health conditions.
The Order includes injunctive relief that prohibits these alleged
violations and fences in similar and related conduct. The product
coverage would apply to any dietary supplement, drug, or food the
respondent sells, markets, promotes, or advertises.
Provision I requires randomized, double-blind, placebo-controlled
clinical testing for the challenged claims or any disease treatment,
mitigation, or cure claim for a Covered Product. The Order defines
``Covered Product'' as any dietary supplement, food, or drug including
but not limited to CBD products or cannabigerol (CBG) products.
Provision II prohibits other misleading or unsubstantiated
representations about the health benefits, performance, efficacy,
safety, or side effects of any Covered Product or essentially
equivalent product. It also covers prevention claims not specifically
included in Provision I.
Provision III requires the preservation of certain records for any
testing Respondents rely upon as competent and reliable scientific
evidence.
Provision IV addresses Respondents' false establishment claims and
generally prohibits misrepresentations regarding the scientifically or
clinically proven benefits of any product. Provision V provides a safe
harbor for FDA-approved claims.
Provisions VI and VII contain monetary payment provisions.
Provisions VIII, IX, and X require the Respondents to provide
customer information to the Commission and to provide notice of the
order to customers, affiliates and other resellers. Provision XI
requires an acknowledgement of receipt of the order. It also requires
the individual Respondents to deliver a copy of the order to certain
individuals in any business for which they are the majority owner or
which they control directly or indirectly.
Provisions XII, XIII, and XIV provide the required reporting,
recordkeeping, and compliance monitoring programs that Respondents must
put in place.
Provision XV explains when the Order is final and effective.
The purpose of this analysis is to facilitate public comment on the
order, and it is not intended to constitute an official interpretation
of the complaint or order, or to modify the order's terms in any way.
By direction of the Commission.
April J. Tabor,
Acting Secretary.
Statement of Commissioner Rohit Chopra \1\
---------------------------------------------------------------------------
\1\ In the Matter of EasyButter, LLC et al., Comm'n File No.
2023047; In the Matter of Reef Industries, Inc. et al., Comm'n File
No. 2023064; In the Mater of Steves Distributing, LLC et al., Comm'n
File No. 2023065; In the Matter of CBD Meds, Inc. et al., Comm'n
File No. 2023080; In the Matter of Epichouse, LLC et al., Comm'n
File No. 2023094; In the Matter of Bionatrol Health, LLC et al.,
Comm'n File No. 2023114.
---------------------------------------------------------------------------
Summary
When companies lie about the effectiveness of their
treatments for serious conditions, this harms patients and diverts
sales away from firms that tell the truth.
Congress gave the FTC a new authority to crack down on
abuses in the opioid treatment industry, but the agency has not
prioritized this issue. This should change.
The FTC can increase its effectiveness when it comes to
health claims by shifting resources away from small businesses and by
deploying the unused Penalty Offense Authority.
Today, the Federal Trade Commission is taking action against
several outfits regarding their outlandish--and unlawful--claims about
cannabidiol (CBD). While CBD is currently the subject of considerable
scientific research, there is no evidence yet that CBD can treat or
cure cancer, Alzheimer's, or other serious diseases. Baseless claims
give patients false hope, improperly increase or divert their medical
spending, and undermine ``a competitor's ability to compete'' on honest
attributes.\2\
---------------------------------------------------------------------------
\2\ In re Pfizer, Inc., 81 F.T.C. 23, 62 (1972).
---------------------------------------------------------------------------
I support these actions and congratulate those who made them a
reality. Going forward, however, the FTC will need to refocus its
efforts on health claims by targeting abuses in the substance use
disorder treatment industry, shifting attention toward large
businesses, and making more effective use of the FTC's Penalty Offense
Authority.
First, COVID-19 and the resulting economic and social distress are
fueling new concerns about substance use disorders. In particular,
there are signs that the pandemic is leading to greater dependence on
opioids.\3\ It is critical that the FTC take steps to prevent
exploitation of patients seeking treatment for substance use disorders.
---------------------------------------------------------------------------
\3\ See, e.g., Jon Kamp & Arian Campo-Flores, The Opioid Crisis,
Already Serious, Has Intensified During Coronavirus Pandemic, WALL
STREET J. (Sept. 8, 2020), https://www.wsj.com/articles/the-opioid-crisis-already-serious-has-intensified-during-coronavirus-pandemic-11599557401; Issue brief: Reports of increases in opioid- and other
drug-related overdose and other concerns during COVID pandemic,
AMERICAN MEDICAL ASSOCIATION (last updated on Oct. 31, 2020),
https://www.ama-assn.org/delivering-care/opioids/covid-19-may-be-worsening-opioid-crisis-states-can-take-action.
---------------------------------------------------------------------------
I am particularly concerned about abusive practices in the for-
profit opioid treatment industry, and believe this should be a high
priority. This industry has grown exponentially by profiting off those
suffering from addiction. Many of these outfits use lead generators to
steer Americans into high-cost, subpar treatment centers, and some even
hire intermediaries--so-called ``body brokers''--who collect kickbacks
from this harmful practice.\4\
---------------------------------------------------------------------------
\4\ For example, recent reporting describes the ``Florida
Shuffle,'' where treatment facilities pay brokers to recruit
patients through 12-step meetings, conferences, hotlines, and online
groups, leading to serious harm. See German Lopez, She wanted
addiction treatment. She ended up in the relapse capital of America,
VOX (Mar. 2, 2020), https://www.vox.com/policy-and-politics/2020/3/2/21156327/florida-shuffle-drug-rehab-addiction-treatment-bri-jayne.
See also Letter from Commissioner Chopra to Congress on Deceptive
Marketing Practices in the Opioid Addiction Treatment Industry (July
28, 2018), https://www.ftc.gov/public-statements/2018/07/letter-commissioner-chopra-congress-deceptive-marketing-practices-opioid
(calling on the FTC to do more to tackle this problem).
---------------------------------------------------------------------------
More than two years ago, Congress passed the SUPPORT for Patients
and Communities Act. Among other provisions, the Act authorized the
Commission to seek civil penalties, restitution, damages, and other
relief against outfits that engage in misconduct related to substance
use disorder treatment.\5\ The Commission is well positioned to help
shut down these abuses, ensure they are not profitable, and hold
predatory actors and their enablers to account.\6\
---------------------------------------------------------------------------
\5\ Public Law 115-271 Sec. Sec. 8021-8023 (codified in 15
U.S.C. 45d). The Act also allows the Commission to prosecute
deceptive marketing of opioid treatment products. Notably, a number
of respondents in this sweep are alleged to have made claims that
CBD could replace OxyContin.
\6\ Given public reports regarding private equity rollups of
smaller opioid treatment facilities, the Commission can also examine
whether anticompetitive M&A strategies are leading to further
patient harm. See Statement of Commissioner Rohit Chopra Regarding
Private Equity Roll-ups and the Hart-Scott-Rodino Annual Report to
Congress, Comm'n File No. P110014 (July 8, 2020), https://www.ftc.gov/public-statements/2020/07/statement-commissioner-rohit-chopra-regarding-private-equity-roll-ups-hart.
---------------------------------------------------------------------------
Unfortunately, the Commission has brought zero cases under this new
authority. While I have supported actions like this one that challenge
baseless CBD claims, as well as previous actions charging that pain
relief devices and similar products were sold deceptively,\7\ I am
concerned that we
[[Page 86931]]
have largely ignored Congressional concerns about unlawful opioid
treatment practices. I urge my fellow Commissioners to change course on
our enforcement priorities, especially given our limited resources.
---------------------------------------------------------------------------
\7\ Press Release, Fed. Trade Comm'n, Marketers of Pain Relief
Device Settle FTC False Advertising Complaint (Mar. 4, 2020),
https://www.ftc.gov/news-events/press-releases/2020/03/marketers-pain-relief-device-settle-ftc-false-advertising.
---------------------------------------------------------------------------
Second, the FTC should focus more of its enforcement efforts on
larger firms rather than small businesses. Today's actions focus on
very small players, some of which are defunct. While I appreciate that
small businesses can also harm honest competitors and families, they
are often judgment-proof, making it unlikely victims will see any
relief.\8\ I am confident that FTC staff can successfully challenge
powerful, well-financed defendants that break the law.
---------------------------------------------------------------------------
\8\ In one of these matters, the respondents are paying nothing.
---------------------------------------------------------------------------
Finally, the Commission should reduce the prevalence of unlawful
health claims by triggering civil penalties under the FTC's Penalty
Offense Authority.\9\ Under the Penalty Offense Authority, firms that
engage in conduct they know has been previously condemned by the
Commission can face civil penalties, in addition to the relief that we
typically seek.\10\ For example, the Commission routinely issues
warning letters to businesses regarding unsubstantiated health claims.
Future warning letters can be more effective if they include penalty
offense notifications.
---------------------------------------------------------------------------
\9\ 15 U.S.C. 45(m)(1)(b).
\10\ See Rohit Chopra & Samuel A.A. Levine, The Case for
Resurrecting the FTC Act's Penalty Offense Authority (Oct. 29,
2020), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3721256.
Particularly given challenges to the FTC's 13(b) authority,
incorporating a penalty offense strategy can safeguard the
Commission's ability to seek strong remedies against lawbreakers.
---------------------------------------------------------------------------
The Commission has repeatedly found that objective claims require a
reasonable basis,\11\ and apprising firms of these findings--along with
a warning that noncompliance can result in penalties--makes it
significantly more likely they will come into compliance voluntarily.
In fact, when the Commission employed this strategy four decades ago,
it reportedly resulted in a ``high level of voluntary compliance
achieved quickly and at a low cost.'' \12\ Going forward, we should
pursue this strategy.
---------------------------------------------------------------------------
\11\ This requirement was first established in the Commission's
1972 Pfizer decision, and it has been affirmed repeatedly. Pfizer,
Inc., supra note 2 (finding that ``[f]airness to the consumer, as
well as fairness to competitors'' compels the conclusion that
affirmative claims require a reasonable basis); In re Thompson
Medical Co., 104 F.T.C. 648, 813 (1984) (collecting cases), aff'd,
791 F.2d 189 (DC Cir. 1986). Appended to Thompson Medical was the
Commission's Policy Statement Regarding Advertising Substantiation,
which states that ``a firm's failure to possess and rely upon a
reasonable basis for objective claims constitutes an unfair and
deceptive act or practice in violation of Section 5 of the Federal
Trade Commission Act.'' Id. at 839. This standard continues to
govern the Commission's approach to substantiation, as recently
reaffirmed in the Commission's final order against POM Wonderful. In
re POM Wonderful LLC et al., 155 F.T.C. 1, 6 (2013).
\12\ Commissioner Bailey made this observation in the context of
opposing industry efforts to repeal this authority, an authority she
described as an ``extremely effective and efficient way to enforce
the law.'' Testimony of Commissioner Patricia P. Bailey Before the
Subcomm. on Com., Tourism and Transp. of the Comm. on Energy and
Com. of the H.R. Concerning the 1982 Reauthorization of the Fed.
Trade Comm'n, at 11 (Apr. 1, 1982), https://www.ftc.gov/system/files/documents/public_statements/693551/19820401_bailey_testimony_before_the_subcorrmittee_on_commerce_subcommittee_on_commerce_touri.pdf.
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I thank everyone who made today's actions possible, and look
forward to future efforts that address emerging harms using the full
range of our tools and authorities.\13\
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\13\ My colleague, Commissioner Christine S. Wilson, has issued
a statement in this matter. I agree that the Commission should not
prioritize close-call substantiation cases, especially those
involving small businesses.
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Concurring Statement of Commissioner Christine S. Wilson
Today the Commission announces six settlements with marketers of
cannabidiol (CBD) products resolving allegations that they made false,
misleading, and/or unsubstantiated express disease claims for their
products. I support these cases because accurate and complete
information about products contributes to the efficient functioning of
the market and facilitates informed consumer decision-making. In
contrast, deceptive or false claims inhibit informed decision-making
and may cause economic injury to consumers.
The Commission's complaints in these matters allege that the
marketers claimed their products could treat, prevent, or cure diseases
or serious medical conditions, including cancer, heart disease,
Alzheimer's, diabetes, and Parkinson's disease, and that scientific
research or clinical studies supported these claims. In fact, according
to the Commission's complaints, the proposed respondents did not
conduct scientific research on the efficacy of their products to treat
these diseases or conditions. In addition, the complaints allege that
some of the proposed respondents claimed that their products could be
taken in lieu of prescription medication. The Commission has been
working with the FDA, and on its own, to combat false and
unsubstantiated claims for CBD products, including through warning
letters \1\ and a law enforcement action.\2\ Here, where consumers may
have foregone proven measures to address serious diseases and the
marketers have made virtually no effort to possess and rely on
scientific evidence to support their strong, express disease claims, as
we allege in our complaint, I agree that law enforcement is
appropriate.
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\1\ Press Release, FTC and FDA Warn Florida Company Marketing
CBD Products about Claims Related to Treating Autism, ADHD,
Parkinson's, Alzheimer's, and Other Medical Conditions, Oct. 22,
2019, available at https://www.ftc.gov/news-events/press-releases/2019/10/ftc-fda-warn-florida-company-marketing-cbd-productsabout-claims; Press Release, FTC Sends Warning Letters to Companies
Advertising Their CBD-Infused Products as Treatmentsfor Serious
Diseases, Including Cancer, Alzheimer's, and Multiple Sclerosis,
Sept. 10, 2019, available at https://www.ftc.gov/news-events/press-releases/2019/09/ftc-sends-warning-letters-companies-advertising-their-cbdinfused; Press Release, FTC Joins FDA in Sending Warning
Letters to Companies Advertising and Selling Products Containing
Cannabidiol (CBD) Claiming to Treat Alzheimer's, Cancer, and Other
Diseases, Apr. 2, 2019, available at https://www.ftc.gov/news-events/press-releases/2019/04/ftc-joins-fda-sending-warning-letters-companiesadvertising.
\2\ Press Release, FTC Order Stops the Marketer of ``Thrive''
Supplement from Making Baseless Claims It Can Treat, Prevent, or
Reduce the Risks from COVID-19, July 10, 2020, available at https://www.ftc.gov/newsevents/press-releases/2020/07/ftc-order-stops-marketer-thrive-supplement-making-baseless-claims.
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The Commission's proposed consent orders in these matters require
respondents to possess and rely on competent and reliable evidence,
defined as randomized, double-blind, placebo-controlled human clinical
trials to support disease and other serious health claims for these
types of products in the future.\3\ Although I support this requirement
in these cases, for these types of claims, I caution that the
Commission should impose this stringent substantiation requirement
sparingly. Credible science supports the use of CBD products to treat
certain conditions--specifically, the FDA has approved a drug
containing CBD as an active ingredient to treat rare, severe forms of
epilepsy.\4\ And I understand that many research studies are currently
seeking to determine whether there are other scientifically valid and
safe uses of this ingredient.
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\3\ See, e.g., Part I of Proposed Order, In the Matter of
Bionatrol Health, LLC, et al. (Dec. 2020).
\4\ See FDA Press Release, FDA approves first drug comprised of
an active ingredient derived from marijuana to treat rare, severe
forms of epilepsy (June 25, 2018), available at: https://www.fda.gov/news-events/press-announcements/fda-approves-first-drug-comprised-active-ingredient-derived-marijuana-treat-rare-severe-forms.
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I agree with my predecessors who have stated that the Commission
should be careful to avoid imposing an unduly high standard of
substantiation that risks denying consumers truthful, useful
[[Page 86932]]
information, may diminish incentives to conduct research, and could
chill manufacturer incentives to introduce new products to the
market.\5\ And I agree with the observation of my colleague
Commissioner Chopra in his statement that ``[b]aseless claims give
patients false hope, improperly increase or divert their medical
spending, and undermine `a competitor's ability to compete' on honest
attributes.'' \6\ Although I support these cases, I hope that the
Commission's actions here, which challenge wholly unsubstantiated
disease claims, do not discourage research into the potential
legitimate benefits of CBD and a wide array of other products. In
addition, going forward, I urge the Commission to focus our scarce
resources on marketers that make strong, express claims about diseases
and serious health issues with little to no scientific support and
engage in deceptive practices that cause substantial consumer injury.
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\5\ See, e.g., Statement of Commissioner Maureen K. Ohlhausen,
In the Matter of Health Discovery Corporation and FTC v. Avrom Boris
Lasarow, et al. (Feb. 2015), https://www.ftc.gov/public-statements/2015/02/dissenting-statement-commissioner-maureen-k-ohlhausen-matter-health; Statement of Commissioner Joshua D. Wright, FTC v.
Kevin Wright; HCG Platinum, LLC; and Right Way Nutrition, LLC (Dec.
2014), https://www.ftc.gov/public-statements/2014/12/statement-commissioner-joshua-d-wright-federal-trade-commission-v-kevin;
Statement of Commissioner Joshua D. Wright, In the Matter of
GeneLink, Inc., and foru International Corporation (January 2014),
https://www.ftc.gov/public-statements/2014/01/statement-commissioner-joshua-d-wright-matter-genelink-inc-foru; Statement of
Commissioner Maureen K. Ohlhausen Dissenting in Part and Concurring
in Part, In the Matter of GeneLink, Inc. and foru International
Corporation (January 2014), https://www.ftc.gov/public-statements/2014/01/statement-commissioner-maureen-k-ohlhausen-dissenting-part-concurring-part; Dissenting Statement of Commissioner Maureen K.
Ohlhausen, FTC v. Springtech 77376, et al. (July 2013), https://www.ftc.gov/public-statements/2013/07/dissenting-statement-commissioner-maureen-k-ohlhausen; see also J. Howard Beales, III and
Timothy J. Muris, In Defense of the Pfizer Factors, George Mason Law
& Economics Research Paper No. 12-49 (May 2012), available at:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2087776.
\6\ See Statement of Commissioner Rohit Chopra Regarding the
Cannabidiol (CBD) Enforcement Actions (Dec. 17, 2020).
[FR Doc. 2020-29003 Filed 12-30-20; 8:45 am]
BILLING CODE 6750-01-P