Rebranding United States Foreign Assistance To Advance American Influence, 81333-81335 [2020-27740]

Agencies

• Executive Office of the President

[Federal Register Volume 85, Number 241 (Tuesday, December 15, 2020)]
[Presidential Documents]
[Pages 81333-81335]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-27740]




                        Presidential Documents 



Federal Register / Vol. 85, No. 241 / Tuesday, December 15, 2020 / 
Presidential Documents

[[Page 81333]]


                Executive Order 13964 of December 10, 2020

                
Rebranding United States Foreign Assistance To 
                Advance American Influence

                By the authority vested in me as President by the 
                Constitution and the laws of the United States of 
                America, including the Foreign Assistance Act of 1961 
                (22 U.S.C. 2151 et seq.) (FAA), as amended, and section 
                301 of title 3, United States Code, it is hereby 
                ordered as follows:

                Section 1. Policy. To foster goodwill between the 
                recipients of United States foreign assistance and the 
                American people, and to encourage the governments of 
                nations that are receiving foreign assistance to 
                support the United States, it is essential that 
                recipients of United States foreign assistance be aware 
                of the manifold efforts of American taxpayers to aid 
                them and improve their lives. To further this awareness 
                and to ensure United States foreign assistance supports 
                the foreign policy objectives of the United States and 
                maintains American influence and leadership, such 
                assistance must appropriately and conspicuously be 
                identified as American aid.

                Sec. 2. Establishment of Standard Federal Marking 
                Regulations. (a) Within 120 days of the date of this 
                order, the Secretary of State (Secretary), in 
                coordination with the Administrator of the United 
                States Agency for International Development 
                (Administrator) and the heads of other executive 
                departments and agencies (agencies), as appropriate, 
                shall initiate notice-and-comment rulemaking to brand 
                and mark all United States foreign assistance provided 
                under the FAA or any other law, including all 
                assistance provided under humanitarian assistance or 
                disaster relief programs, appropriately as ``American 
                aid,'' consistent with section 641 of the FAA (22 
                U.S.C. 2401). Such rulemaking to establish Federal 
                marking regulations shall include proposing any 
                amendments necessary to any existing regulations that 
                may be appropriate to implement the directives set 
                forth in this order. The agencies subject to these 
                regulations shall implement them as soon as possible 
                after they are finalized.

                    (b) For the purposes of the standard Federal 
                marking regulations described in section 2(a) of this 
                order:

(i) Within 30 days of the date of this order, the President will select a 
logo that embodies the values and generosity of the American people 
(``single logo''); and

(ii) The single logo shall be prominently displayed on all materials 
related to United States foreign assistance programs, projects, and 
activities; on all communications and public affairs materials; on all 
foreign assistance goods and materials, and all packaging of such goods and 
materials; and on all rebranding of export packaging. The requirement to 
display the single logo shall not apply to purely administrative, non-
deliverable items of contractors and recipients of United States foreign 
assistance or to the corporate or non-project materials of agencies that 
are not tied to projects funded under the FAA, and shall not require the 
rebranding of completed projects or products overseas.

                    (c) Within 120 days of the date of this order, 
                agencies that are not otherwise subject to existing 
                regulations related to the branding and marking of 
                United States foreign assistance shall identify, to the 
                extent permitted by law, United States foreign 
                assistance goods, materials, and packaging solely with 
                the single logo, and shall amend or rescind any agency 
                procedures or guidance inconsistent with this 
                directive. This identification requirement applies to

[[Page 81334]]

                goods, materials, and packaging provided through non-
                governmental organizations and implementing partners 
                contracted directly by or receiving funds from the 
                United States Government consistent with subsection 
                (b)(ii) of this section. This requirement applies, to 
                the maximum extent practicable, to the obligation of 
                any funds for such items after the date of this order. 
                In instances of joint funding agreements with other 
                donor governments, international organizations, or 
                other parties, the single logo may be co-marked.
                    (d) Within 120 days of the date of this order, 
                agencies not otherwise governed subject to regulations 
                related to the branding and marking of United States 
                foreign assistance shall not, unless required by law, 
                display their logos on United States foreign assistance 
                goods and materials or the export packaging of foreign 
                assistance goods and materials when the single logo is 
                used as required under subsection (b)(ii) of this 
                section, and shall amend or rescind as necessary any 
                agency procedures or guidance inconsistent with this 
                directive.
                    (e) For purposes of subsection (b)(ii) of this 
                section, absent the application of a specific statutory 
                or regulatory exemption, the single logo shall be used 
                unless the Secretary, in coordination with the 
                Administrator and the heads of any other relevant 
                agencies, determines that its use in connection with a 
                certain type of aid or in a particular geographic area 
                would raise compelling political, safety, or security 
                concerns; or that its use would undermine the 
                objectives of the United States in providing such aid. 
                Any such determination to waive the single logo 
                requirement must be made in writing. The Secretary may 
                delegate this waiver authority, but such waiver 
                authority shall not be delegated below the Under 
                Secretary level within the Department of State. The 
                Secretary may delegate this waiver authority to the 
                Administrator, who may redelegate it to the Deputy 
                Administrator, provided that the Secretary authorizes 
                such redelegation.

                Sec. 3. Report. Within 180 days of the date of this 
                order, and annually thereafter, the Secretary, in 
                coordination with the Administrator and the heads of 
                other relevant agencies, as appropriate, shall submit 
                to the President, through the Assistant to the 
                President for National Security Affairs, a report on 
                the implementation of this order.

                Sec. 4. General Provisions. (a) Nothing in this order 
                shall be construed to impair or otherwise affect:

(i) the authority granted by law to an executive department or agency, or 
the head thereof; or

(ii) the functions of the Director of the Office of Management and Budget 
relating to budgetary, administrative, or legislative proposals.

                    (b) This order shall be implemented consistent with 
                applicable law and subject to the availability of 
                appropriations.

[[Page 81335]]

                    (c) This order is not intended to, and does not, 
                create any right or benefit, substantive or procedural, 
                enforceable at law or in equity by any party against 
                the United States, its departments, agencies, or 
                entities, its officers, employees, or agents, or any 
                other person.
                
                
                    (Presidential Sig.)

                THE WHITE HOUSE,

                    December 10, 2020.

[FR Doc. 2020-27740
Filed 12-14-20; 11:15 am]
Billing code 3295-F1-P