Submission of Plans for Cigarette Packages and Cigarette Advertisements (Revised); Guidance for Industry; Availability, 32401-32403 [2020-11463]

Agencies

• Food and Drug Administration
• DEPARTMENT OF HEALTH AND HUMAN SERVICES

[Federal Register Volume 85, Number 104 (Friday, May 29, 2020)]
[Notices]
[Pages 32401-32403]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2020-11463]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2019-D-5364]


Submission of Plans for Cigarette Packages and Cigarette 
Advertisements (Revised); Guidance for Industry; Availability

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice of availability.

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SUMMARY: The Food and Drug Administration (FDA or Agency) is announcing 
the availability of a revised guidance for industry entitled 
``Submission of Plans for Cigarette Packages and Cigarette 
Advertisements (Revised).'' This is a revision to the first edition of 
this final guidance, which issued in March 2020, and is intended to 
assist those required to submit cigarette plans for cigarette packages 
and cigarette advertisements by providing content, timing, and other 
recommendations related to those submissions. FDA is revising this 
guidance to reflect the May 8, 2020, court order that postponed, by 120 
days, the effective date of the final rule, entitled ``Tobacco 
Products; Required Warnings for Cigarette Packages and 
Advertisements.'' Pursuant to the court order, this revised guidance 
strongly encourages entities to submit cigarette plans to FDA as soon 
as possible after publication of the final rule, and in any event 
within 5 months and 120 days after the date of publication of the final 
rule (i.e., by December 16, 2020).

DATES: The announcement of the revised guidance is published in the 
Federal Register on May 29, 2020.

ADDRESSES: You may submit comments on any guidance at any time as 
follows:

Electronic Submissions

    Submit electronic comments in the following way:
     Federal eRulemaking Portal: https://www.regulations.gov. 
Follow the instructions for submitting comments. Comments submitted 
electronically, including attachments, to https://www.regulations.gov 
will be posted to the docket unchanged. Because your comment will be 
made public, you are solely responsible for ensuring that your comment 
does not include any confidential information that you or a third party 
may not wish to be posted, such as medical information, your or anyone 
else's Social Security number, or confidential business information, 
such as a manufacturing process. Please note that if you include your 
name, contact information, or other information that identifies you in 
the body of your comments, that information will be posted on https://www.regulations.gov.
     If you want to submit a comment with confidential 
information that you do not wish to be made available to the public, 
submit the comment as a written/paper submission and in the manner 
detailed (see ``Written/Paper Submissions'' and ``Instructions'').

Written/Paper Submissions

    Submit written/paper submissions as follows:
     Mail/Hand delivery/Courier (for written/paper 
submissions): Dockets Management Staff (HFA-305), Food and Drug 
Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852.
     For written/paper comments submitted to the Dockets 
Management Staff, FDA will post your comment, as well as any 
attachments, except for information submitted, marked and identified, 
as confidential, if submitted as detailed in ``Instructions.''
    Instructions: All submissions received must include the Docket No. 
FDA-2019-D-5364 for ``Submission of Plans

[[Page 32402]]

for Cigarette Packages and Cigarette Advertisements (Revised).'' 
Received comments will be placed in the docket and, except for those 
submitted as ``Confidential Submissions,'' publicly viewable at https://www.regulations.gov or at the Dockets Management Staff office between 
9 a.m. and 4 p.m., Monday through Friday.
     Confidential Submissions--To submit a comment with 
confidential information that you do not wish to be made publicly 
available, submit your comments only as a written/paper submission. You 
should submit two copies total. One copy will include the information 
you claim to be confidential with a heading or cover note that states 
``THIS DOCUMENT CONTAINS CONFIDENTIAL INFORMATION.'' The Agency will 
review this copy, including the claimed confidential information, in 
its consideration of comments. The second copy, which will have the 
claimed confidential information redacted/blacked out, will be 
available for public viewing and posted on https://www.regulations.gov. 
Submit both copies to the Dockets Management Staff. If you do not wish 
your name and contact information to be made publicly available, you 
can provide this information on the cover sheet and not in the body of 
your comments and you must identify this information as 
``confidential.'' Any information marked as ``confidential'' will not 
be disclosed except in accordance with 21 CFR 10.20 and other 
applicable disclosure law. For more information about FDA's posting of 
comments to public dockets, see 80 FR 56469, September 18, 2015, or 
access the information at: https://www.govinfo.gov/content/pkg/FR-2015-09-18/pdf/2015-23389.pdf.
    Docket: For access to the docket to read background documents or 
the electronic and written/paper comments received, go to https://www.regulations.gov and insert the docket number, found in brackets in 
the heading of this document, into the ``Search'' box and follow the 
prompts and/or go to the Dockets Management Staff, 5630 Fishers Lane, 
Rm. 1061, Rockville, MD 20852, 240-402-7500.
    You may submit comments on any guidance at any time (see 21 CFR 
10.115(g)(5)).
    Submit written requests for single copies of this guidance to the 
Center for Tobacco Products, Food and Drug Administration, Document 
Control Center, Bldg. 71, Rm. G335, 10903 New Hampshire Ave., Silver 
Spring, MD 20993-0002. Send one self-addressed adhesive label to assist 
that office in processing your request or include a fax number to which 
the guidance may be sent. See the SUPPLEMENTARY INFORMATION section for 
information on electronic access to the guidance.

FOR FURTHER INFORMATION CONTACT: Lauren Belcher or Courtney Smith, 
Center for Tobacco Products, Food and Drug Administration, 10903 New 
Hampshire Ave., Document Control Center, Bldg. 71, Rm. G335, 10903 New 
Hampshire Ave., Silver Spring, MD 20993-0002, 1-877-287-1373, email: 
[email protected].

SUPPLEMENTARY INFORMATION:

I. Background

    FDA is announcing the availability of a revised guidance for 
industry entitled ``Submission of Plans for Cigarette Packages and 
Cigarette Advertisements (Revised).''
    The Family Smoking Prevention and Tobacco Control Act (Tobacco 
Control Act) (Pub. L. 111-31) was enacted on June 22, 2009, and granted 
FDA important new authority to regulate the manufacture, marketing, and 
distribution of tobacco products. The Tobacco Control Act also amended 
section 4 of the Federal Cigarette Labeling and Advertising Act (FCLAA) 
to direct FDA to issue regulations requiring each cigarette package and 
advertisement to bear a new textual warning label statement accompanied 
by color graphics depicting the negative health consequences of smoking 
(section 201 of the Tobacco Control Act). In enacting this legislation, 
Congress also provided that FDA may adjust the required warnings if FDA 
found that such a change would promote greater public understanding of 
the risks associated with the use of tobacco products (section 202 of 
the Tobacco Control Act). The Tobacco Control Act also modified the 
requirements of the FCLAA regarding the submission of cigarette plans 
for the random and equal display and distribution of required warnings 
on cigarette packages and quarterly rotation of required warnings in 
cigarette advertisements. It also requires that such cigarette plans be 
submitted to FDA for review and approval, rather than to the Federal 
Trade Commission.
    In the Federal Register of March 18, 2020, FDA issued a rule 
entitled ``Tobacco Products; Required Warnings for Cigarette Packages 
and Advertisements'' (85 FR 15638). The rule specifies the color 
graphics that must accompany the new textual warning label statements 
and establishes marketing requirements for cigarette packages and 
advertisements. The marketing requirements include, among other things, 
submission of a cigarette plan that provides for the random and equal 
display and distribution of the required warnings on cigarette packages 
and quarterly rotation of the required warnings in cigarette 
advertisements, as described under section 4 of FCLAA.
    On April 3, 2020, the final rule was challenged in the U.S. 
District Court for the Eastern District of Texas.\1\ Due to the COVID-
19 pandemic and its impacts, on May 8, 2020, the court granted a joint 
motion to govern proceedings in that case and postpone the effective 
date of the final rule by 120 days.\2\ The new effective date of the 
final rule is October 16, 2021. Pursuant to the court order, any 
obligation to comply with a deadline tied to the effective date of the 
rule is similarly postponed, and those obligations and deadlines are 
now tied to the postponed effective date. As such, this revised 
guidance strongly encourages entities to submit cigarette plans to FDA 
as soon as possible after publication of the final rule, and in any 
event within 5 months and 120 days after the date of publication of the 
final rule (i.e., by December 16, 2020).
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    \1\ R.J. Reynolds Tobacco Co. et al. v. United States Food and 
Drug Administration et al., No. 6:20-cv-00176 (E.D. Tex. filed April 
3, 2020).
    \2\ R.J. Reynolds Tobacco Co. et al., No. 6:20-cv-00176 (E.D. 
Tex. May 8, 2020) (order granting joint motion and establishing 
schedule), Doc. No. 33.
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II. Significance of Guidance

    FDA is issuing this guidance consistent with FDA's good guidance 
practices regulation (21 CFR 10.115). The guidance represents the 
current thinking of FDA regarding the submission of plans for cigarette 
packages and cigarette advertisements. It does not establish any rights 
for any person and is not binding on FDA or the public. You can use an 
alternative approach if it satisfies the requirements of the applicable 
statutes and regulations.

III. Paperwork Reduction Act of 1995

    This guidance refers to previously approved FDA collections of 
information. These collections of information are subject to review by 
the Office of Management and Budget (OMB) under the Paperwork Reduction 
Act of 1995 (44 U.S.C. 3501-3521). The collections of information in 21 
CFR 1141.10 have been approved under 0910-0877.

IV. Electronic Access

    Persons with access to the internet may obtain an electronic 
version of the guidance at either https://www.regulations.gov or 
https://www.fda.gov/TobaccoProducts/

[[Page 32403]]

GuidanceComplianceRegulatoryInformation/default.htm.

    Dated: May 22, 2020.
Lowell J. Schiller,
Principal Associate Commissioner for Policy.
[FR Doc. 2020-11463 Filed 5-28-20; 8:45 am]
 BILLING CODE 4164-01-P