Agency Information Collection Activities; Submission for Office of Management and Budget Review; Comment Request; Experimental Study of an Accelerated Approval Disclosure, 20148-20151 [2019-09418]
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20148
Federal Register / Vol. 84, No. 89 / Wednesday, May 8, 2019 / Notices
Topic
807, subpart E ..........................................
1020 ..........................................................
Premarket Notification ..................................................................................................
Reporting and Recordkeeping for Electronic Products—General Requirements .......
Dated: May 2, 2019.
Lowell J. Schiller,
Principal Associate Commissioner for Policy.
[FR Doc. 2019–09406 Filed 5–7–19; 8:45 am]
BILLING CODE 4164–01–P
Food and Drug Administration
[Docket No. FDA–2018–N–3138]
Agency Information Collection
Activities; Submission for Office of
Management and Budget Review;
Comment Request; Experimental
Study of an Accelerated Approval
Disclosure
AGENCY:
Food and Drug Administration,
HHS.
ACTION:
Notice.
The Food and Drug
Administration (FDA) is announcing
that a proposed collection of
information has been submitted to the
Office of Management and Budget
(OMB) for review and clearance under
the Paperwork Reduction Act of 1995
(PRA).
SUMMARY:
Fax written comments on the
collection of information by June 7,
2019.
DATES:
To ensure that comments on
the information collection are received,
OMB recommends that written
comments be faxed to the Office of
Information and Regulatory Affairs,
OMB, Attn: FDA Desk Officer, Fax: 202–
395–7285, or emailed to oira_
submission@omb.eop.gov. All
comments should be identified with the
OMB control number 0910–NEW and
title ‘‘Experimental Study of an
Accelerated Approval Disclosure.’’ Also
include the FDA docket number found
in brackets in the heading of this
document.
ADDRESSES:
Ila
S. Mizrachi, Office of Operations, Food
and Drug Administration, Three White
Flint North, 10A–12M, 11601
Landsdown St., North Bethesda, MD
20852, 301–796–7726, PRAStaff@
fda.hhs.gov.
FOR FURTHER INFORMATION CONTACT:
In
compliance with 44 U.S.C. 3507, FDA
has submitted the following proposed
SUPPLEMENTARY INFORMATION:
VerDate Sep<11>2014
16:57 May 07, 2019
collection of information to OMB for
review and clearance.
Experimental Study of an Accelerated
Approval Disclosure
OMB Control Number 0910–NEW
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
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OMB control
No.
21 CFR part
Jkt 247001
I. Background
Section 1701(a)(4) of the Public
Health Service Act (PHS Act) (42 U.S.C.
300u(a)(4)) authorizes FDA to conduct
research relating to health information.
Section 1003(d)(2)(C) of the Federal
Food, Drug, and Cosmetic Act (FD&C
Act) (21 U.S.C. 393(d)(2)(C)) authorizes
FDA to conduct research relating to
drugs and other FDA-regulated products
in carrying out the provisions of the
FD&C Act.
The mission of the Office of
Prescription Drug Promotion (OPDP) is
to protect the public health by helping
to ensure that prescription drug
information is truthful, balanced, and
accurately communicated so that
patients and healthcare providers can
make informed decisions about
treatment options. The OPDP’s research
program supports this mission by
providing scientific evidence to help
ensure that our policies related to
prescription drug promotion will have
the greatest benefit to public health.
Toward that end, we have consistently
conducted research to evaluate the
aspects of prescription drug promotion
that we believe are most central to our
mission, focusing in particular on three
main topic areas: advertising features,
including content and format; target
populations; and research quality.
Through the evaluation of advertising
features, we assess how elements such
as graphics, format, and disease and
product characteristics impact the
communication and understanding of
prescription drug risks and benefits;
focusing on target populations allows us
to evaluate how understanding of
prescription drug risks and benefits may
vary as a function of audience; and our
focus on research quality aims at
maximizing the quality of research data
through analytical methodology
development and investigation of
sampling and response issues. This
study falls under the topic of advertising
features (content and format).
Pursuant to section 506(c) of the
FD&C Act (21 U.S.C. 356(c)) and 21 CFR
part 314, subpart H (or 21 CFR part 601,
subpart E for biological products), FDA
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0910–0120
0910–0025
may grant accelerated approval to a drug
product under section 505(c) of the
FD&C Act (21 U.S.C. 355(c)) or a
biological product under section 351(a)
of the PHS Act (42 U.S.C 262(a)). This
pathway enables faster approval of
prescription drugs intended to treat
serious or life-threatening illnesses.
Accelerated approval may be based on
a determination that a drug product has
an effect on a surrogate endpoint (for
example, a blood test result) that is
reasonably likely to predict clinical
benefit, or on a clinical endpoint that
can be measured earlier than
irreversible morbidity or mortality, that
is reasonably likely to predict an effect
on irreversible morbidity or mortality or
other clinical benefit (i.e., an
intermediate clinical endpoint). In
approving a drug under the accelerated
approval pathway, the severity, rarity,
or prevalence of a condition, and the
availability or lack of alternative
treatments, are taken into account.
The accelerated approval pathway is
limited to certain products intended to
treat serious or life-threatening illnesses
as there can be ‘‘[u]ncertainty about
whether clinical benefit will be verified
and the possibility of undiscovered
risks’’ (FDA 2014 guidance for industry
entitled ‘‘Expedited Programs for
Serious Conditions—Drugs and
Biologics,’’ available at https://
www.fda.gov/files/drugs/published/
Expedited-Programs-for-SeriousConditions-Drugs-and-Biologics.pdf).
Sponsors are generally required to
conduct post approval studies to verify
and describe the predicted clinical
benefit, but those confirmatory studies
are not complete at the time that the
accelerated approval is granted (Ref. 1).
In the event that the required post
approval confirmatory studies fail to
verify and describe the predicted effect
or clinical benefit, a drug’s approval can
be withdrawn using expedited
procedures.
Under FDA’s regulations governing
physician labeling for prescription
drugs, the INDICATIONS AND USAGE
section of the FDA-approved prescribing
information (PI) for a drug approved
under accelerated approval must
include a succinct description of the
limitations of usefulness of the drug and
any uncertainty about anticipated
clinical benefits, with reference to the
clinical studies section for a discussion
of the available evidence (21 CFR
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201.57(c)(2)(i)(B)). Therefore, the PI for
accelerated approval products typically
satisfies this requirement by including a
statement in the INDICATIONS AND
USAGE section about the product’s
approval under the accelerated approval
pathway. In a guidance, FDA
recommended that the INDICATIONS
AND USAGE section for drugs approved
under accelerated approval should
generally describe three elements:
indication(s), limitations of usefulness
and clinical benefit uncertainty, and
continued approval (‘‘Labeling for
Human Prescription Drug and Biological
Products Approved Under the
Accelerated Approval Pathway’’
(January 2019). Available at: https://
www.fda.gov/downloads/Drugs/
GuidanceComplianceRegulatory
Information/Guidances/
UCM390058.pdf.). As the PI is intended
for healthcare professionals, the
information related to a drug’s
accelerated approval generally includes
complex concepts and sophisticated
wording. For example, PIs for
accelerated approval products include
language such as:
• This indication is approved under
accelerated approval based on [surrogate
endpoint]. An improvement in survival
or disease-related symptoms has not
been established. Continued approval
for this indication may be contingent
upon verification and description of
clinical benefit in the confirmatory trial;
or
• Approval is based on a reduction in
[surrogate endpoint]. There are no
controlled trials demonstrating a direct
treatment benefit such as improvement
in disease-related symptoms,
functioning, or increased survival.
Despite its complexity, sponsors often
use this language from the PI in directto-consumer (DTC) promotional
materials for drugs approved under
accelerated approval. In other cases,
DTC promotion of accelerated approval
products does not communicate the
unique considerations and potential
limitations inherent in the accelerated
approval process.
Disclosures may be used to
communicate information such as this
to consumers. Disclosures can include
information about scientific and clinical
data, any residual uncertainty about
clinical benefit, and the practical utility
of scientific and clinical data. These
disclosures may influence consumer
comprehension and affect perception of
drug risks and benefits. This study will
examine the presence, wording, and
prominence of a disclosure
communicating information related to
the drug’s accelerated approval in DTC
promotional materials. This information
includes the use of surrogate or
intermediate clinical endpoints to
support approval, the uncertainty about
the relationship of the surrogate or
intermediate clinical endpoint to the
predicted clinical benefit, and the need
for confirmatory trials.
We plan to conduct one pretest not
longer than 20 minutes, administered
via internet panel, to test the
experimental manipulations and pilot
the main study procedures. After
implementing any lessons learned from
the pilot, we plan to conduct one main
study not longer than 20 minutes,
administered via internet panel. For the
pretest and main study, we will
randomly assign the participants to one
of the test conditions (see table 1 for the
study design). We have chosen to focus
on oncology products because cancer is
a life-threatening illness, and many
oncology products are granted
accelerated approval. Moreover, DTC
promotion of oncology drugs is
common. In the study, participants will
view a website for a fictional oncology
20149
prescription drug. After viewing the
website, participants will complete a
questionnaire that assesses whether
participants noticed the disclosure and
their interpretation of it, as well as
perceptions of the drug’s risks and
benefits. We will also measure
covariates such as demographics and
literacy. The questionnaire is available
upon request from DTCresearch@
fda.hhs.gov.
We will vary the presence and
prominence of the disclosure (e.g., size,
color, and location). We hypothesize
that participants will be more likely to
notice the disclosure when it is
presented more, rather than less,
prominently. In turn, we expect that
participants’ perceptions of the drug are
more likely to be affected by the
disclosure in the high prominence
condition. We also will vary whether
the disclosure is written in consumerfriendly language or uses language, in
use by many sponsors, which is the
same as or similar to that directed at
healthcare professionals in FDAapproved prescription drug labeling for
accelerated approval products. The
consumer-friendly version of the
accelerated approval disclosure will be
based on consumer feedback elicited in
focus groups conducted prior to the
pretest (approved under OMB control
number 0910–0695). The physician
labeling version of the accelerated
approval disclosure will be drawn from
FDA-approved physician labeling. We
hypothesize that participants will be
more likely to notice and understand
the disclosure and use it to form their
perceptions of the drug if they view the
consumer-friendly language. To test
these hypotheses, we will conduct
inferential statistical tests such as
logistic regression and analysis of
variance.
TABLE 1—STUDY DESIGN
High
prominence
Low
prominence
Absent
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Physician Labeling version ..........................................................................................................
Consumer-friendly version ...........................................................................................................
We will recruit a general population
sample of adult volunteers 18 years of
age or older. We will exclude
individuals who work for the U.S.
Department of Health and Human
Services or work in the healthcare,
marketing, advertising, or
pharmaceutical industries. We will use
health literacy quotas to ensure that our
sample includes participants with a
range of health literacy skills. With the
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sample sizes described below, we will
have sufficient power to detect smallsized effects in the main study (table 2).
In the Federal Register of October 17,
2018 (83 FR 52478), FDA published a
60-day notice requesting public
comment on the proposed collection of
information. FDA received four
submissions that were PRA-related.
Within those submissions, FDA
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received multiple comments, which the
Agency has addressed below.
(Comment 1) One comment suggested
that the study does not evaluate the
extent to which patients understand
accelerated approval, ‘‘including the
serious and life-threatening nature of
the disease, the fact that FDA
determined that the product is likely to
provide a meaningful advantage over
available therapy, the fact that the
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Federal Register / Vol. 84, No. 89 / Wednesday, May 8, 2019 / Notices
product likely addresses a significant
unmet medical need, and that the
accelerated approval has yet to be
confirmed with additional data.’’ The
comment suggests updating Q12, Q13,
and Q18 to reflect this context.
(Response) We will begin the study by
giving participants information about
acute lymphoblastic leukemia, which
includes its serious and life-threatening
nature, to put the accelerated approval
of the drug product in the appropriate
context. Questions 3–9 assess
participants’ understanding of the
accelerated approval concepts conveyed
in the disclosure. The concepts in the
disclosure align with the elements
recommended by FDA to describe
accelerated approval products and
information currently seen in DTC
promotion (Ref. 2). Questions 12, 13,
and 18 are designed to measure
participants’ perceptions of the drug’s
risks.
(Comment 2) One comment suggested
that the proposed disclosure language,
‘‘we currently do not know if Drug X
helps people live longer or feel better’’
should be replaced with ‘‘we currently
do not know if Drug X helps to
minimize progression of disease and
improve quality of life.’’ The comment
noted that the proposed language may
be simplistic and inaccurate because
‘‘feel better’’ is subjective and may be
irrelevant for cancer treatments.
(Response) In many cases, the
available data for accelerated approval
products do provide information about
disease progression, without providing
information on overall survival (i.e.,
living longer). Therefore, we do not
believe that replacing ‘‘live longer’’ with
‘‘minimizing progression of disease’’
makes the disclosure more accurate or
consumer-friendly. In addition, based
on our focus group testing, we believe
that ‘‘feel better’’ is a consumer-friendly
way to discuss improvements in
symptoms or quality of life. We disagree
that this is an irrelevant outcome for
cancer patients.
(Comment 3) One comment stated
that Q26 (Perspective Taking Scale)
does not appear necessary.
(Response) We included the
Perspective Taking Scale as a potential
moderator. Participants will be drawn
from the general public, and we will ask
them to imagine that someone close to
them was recently diagnosed with the
relevant medical condition.
Participants’ ability to identify with a
different perspective might affect how
well they are able to do this. We will
evaluate the usefulness of this measure
in the pretest and drop it from the main
study if it does not apply.
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(Comment 4) One comment
recommended studying another
consumer-friendly disclosure in place of
the physician labeling version of the
disclosure. In addition, this comment
recommended that the consumerfriendly disclosure not mention
unknown outcomes (i.e., ‘‘we currently
do not know if Drug X helps people live
longer or feel better.’’).
(Response) We plan to study the
physician labeling version of the
disclosure because sponsors currently
use this language to explain accelerated
approval in DTC promotion (Ref. 2). We
plan to include a statement about
unknown outcomes in the disclosure
because it is one of the elements
recommended by FDA to describe
accelerated approval products, and it is
present in currently used accelerated
approval disclosures (Ref. 2). We are in
support of additional research that
would study alternate consumerfriendly versions.
(Comment 5) One comment requested
clarification on the execution of the
prominence conditions, in particular
regarding its proximity to the
indication.
(Response) The disclosure will be
presented in direct conjunction with the
indication in both prominence
conditions. In the high prominence
condition, the disclosure will also be
presented along with the largest claim.
(Comment 6) Three comments
requested access to the study stimuli.
(Response) We have described the
purpose of the study, the design, the
population of interest, and have
provided the questionnaire to numerous
individuals upon request. We provided
the disclosure language in the
questionnaire. Our full stimuli are
under development during the PRA
process. We do not make draft stimuli
public during this time because of
concerns that this may contaminate our
participant pool and compromise the
research.
(Comment 7) One comment requested
that we clarify the primary measure of
the study.
(Response) Our hypotheses are based
on noticing the disclosure (Q20),
understanding the disclosure (Q3–Q9),
and perceptions (Q10–Q17).
(Comment 8) One comment asked
why items Q20 and Q21 come after
items Q7–Q19.
(Response) Items Q7–Q19 are
designed to measure participants’
reaction to the experimental condition
to which they were assigned. Items Q20
and Q21 show the disclosure to all
participants (regardless of experimental
condition) and ask them to respond to
it.
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(Comment 9) One comment
questioned the utility of Q19–B.
(Response) We agree with this
concern and have deleted this item.
(Comment 10) One comment stated a
concern that an accelerated approval
disclosure could cause undue
apprehension and deter people who
might otherwise benefit from seeking
treatment advice about accelerated
approval products. Based on this
concern, the comment suggested adding
questions about whether participants
would seek information regarding
potential risks or discuss the accelerated
approval status with a healthcare
professional.
(Response) The current study is
intended to gather data that will help us
understand how accelerated approval
disclosures may impact consumer
perception of an accelerated approval
drug product. In a content analysis of
accelerated approval product websites,
we found that 73 percent currently
include some form of a disclosure
already (Ref. 2). Therefore, it is
important to study what effect these
disclosures may have. We will measure
participants’ perceptions of the drug’s
benefits and risks. In addition, we have
expanded our intention question to also
measure intentions to suggest a loved
one ask their doctor about the drug’s
risks, benefits, and FDA approval.
(Comment 11) One comment
suggested that promotional materials are
not the best venue for providing
information about prescription drugs,
given the role of healthcare
professionals in discussing and
prescribing treatments. Based on this,
the comment suggested modifying the
study to focus on prescriber-patient
interactions rather than DTC promotion.
(Response) Consumers often wish to
participate in shared decision-making
with healthcare professionals when
selecting prescription drugs and may
request specific prescription drugs from
their healthcare professionals based on
promotions they have seen in the
marketplace. Because information
consumers receive through DTC
prescription drug promotion can impact
these requests, it is important to
investigate how the information in
prescription drug promotional pieces
impacts consumer attention,
understanding, and perceptions.
(Comment 12) One comment noted
that, in real-world conditions,
consumers do not choose an accelerated
approval product in a vacuum. This
comment requested that we provide
participants with information on the
limited availability and/or effectiveness
of alternative treatments.
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(Response) We acknowledge that
accelerated approval products often
constitute the only treatment option or
one of a limited number of treatment
options available to patients. We revised
the questionnaire to include information
for participants in this study about the
treatment landscape for the disease.
(Comment 13) One comment
recommends enrolling a diversity of
participants across demographic
categories and geographic locations.
They suggest screening for pretest
participants, individuals who have
recently participated in prescription
drug research, and individuals with
prior use of oncology products or
accelerated approval products.
(Response) Participants will be
internet panel members. We will use
soft quotas to ensure recruitment of a
low health literacy population as well as
a demographically diverse set of
participants. Pretest participants will
not be allowed to participate in the
main study. We added questionnaire
items asking participants whether they
have been diagnosed with cancer, and if
so whether they have ever taken
prescription drugs, and specifically
accelerated approval products, for
cancer.
(Comment 14) One comment noted
that participants may pay more
attention to information presented in a
study, including claims designed to be
intentionally misleading, and asked
what efforts we will take to avoid
response bias.
(Response) The study design does not
include intentionally misleading claims.
Based on previous research with DTC
prescription drug websites, we expect
the median time spent on the study
stimuli to be under a minute to 2
minutes (Ref. 3). In general, we attempt
to minimize response bias by following
best practices, such as keeping the
survey length short and cognitivetesting and pretesting the questions to
make sure they are clearly written.
(Comment 15) One comment
requested that the screener and consent
form be made available.
(Response) The screener and consent
form are available as part of the
information collection submission to the
OMB.
(Comment 16) One comment noted
that the wording of Q4 and Q9 could
lead participants toward a specific
response.
(Response) These questions are
designed to measure whether
participants processed the information
in the disclosure. Thus, Q4 asks about
the unknown outcome information from
the disclosure, and Q9 asks about the
continuing research information from
the disclosure. Because these are not
meant to be questions about
perceptions, we have changed the
wording of Q4 to clarify that we are
asking about what the website said,
rather than what they might think. We
will evaluate these items in cognitive
interview and pretesting.
(Comment 17) One comment
recommended adding intermediate
response values for Q10–Q17 and Q24–
Q26.
(Response) We have added
intermediate response values for these
items, with the exception of Q26, the
Perspective Taking Scale, to be
consistent with its previous use.
FDA estimates the burden of this
collection of information as follows:
TABLE 2—ESTIMATED ANNUAL REPORTING BURDEN 1
No. of
respondents
Activity
Total annual
responses
Average burden per
response
Pretest screener ..........................................................
Study screener ............................................................
Pretest .........................................................................
Main Study ...................................................................
916
1,507
385
633
1
1
1
1
1
1
1
1
Total ......................................................................
........................
........................
........................
1 There
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No. of
responses per
respondent
0.08
0.08
0.33
0.33
Total Hours
(5 minutes) .....
(5 minutes) .....
(20 minutes) ...
(20 minutes) ..
73.28
120.56
127.05
208.89
................................
529.78
are no capital costs or operating and maintenance costs associated with this collection of information.
II. References
The following references are on
display with the Dockets Management
Staff (HFA–305), Food and Drug
Administration, 5630 Fishers Lane, Rm.
1061, Rockville, MD 20852, and are
available for viewing by interested
persons between 9 a.m. and 4 p.m.,
Monday through Friday; these are not
available electronically at https://
www.regulations.gov as these references
are copyright protected. Some may be
available at the website address, if
listed. FDA has verified the website
addresses, as of the date this document
publishes in the Federal Register, but
websites are subject to change over time.
1. Beaver J.A., L.J. Howie, L. Pelosof, et al.,
‘‘A 25-Year Experience of U.S. Food and
Drug Administration Accelerated
Approval of Malignant Hematology and
Oncology Drugs and Biologics: A
Review.’’ JAMA Oncology, 4(6):849–856,
2018. doi:10.1001/jamaoncol.2017.5618.
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2. Sullivan H.W., A.C. O’Donoghue, K.T.
David, et al., ‘‘Disclosing Accelerated
Approval on Direct-to-Consumer
Prescription Drug websites.’’
Pharmacoepidemiology and Drug Safety,
27:1277–1280, 2018. https://doi.org/
10.1002/pds.4664.
3. Sullivan H.W., A.C. O’Donoghue, D.J.
Rupert, et al., ‘‘Placement and Format of
Risk Information on Direct-to-Consumer
Prescription Drug Websites.’’ Journal of
Health Communication, 22:171–181,
2017.
Dated: May 2, 2019.
Lowell J. Schiller,
Principal Associate Commissioner for Policy.
[FR Doc. 2019–09418 Filed 5–7–19; 8:45 am]
BILLING CODE 4164–01–P
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DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Food and Drug Administration
[Docket No. FDA–2017–D–4886]
Utilizing Animal Studies To Evaluate
Organ Preservation Devices; Guidance
for Industry and Food and Drug
Administration Staff; Availability
AGENCY:
Food and Drug Administration,
HHS.
ACTION:
Notice of availability.
The Food and Drug
Administration (FDA or Agency) is
announcing the availability of a final
guidance entitled ‘‘Utilizing Animal
Studies to Evaluate Organ Preservation
Devices.’’ The intent of this guidance is
to provide recommendations regarding
best practices for utilizing animal
SUMMARY:
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Agencies
[Federal Register Volume 84, Number 89 (Wednesday, May 8, 2019)]
[Notices]
[Pages 20148-20151]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-09418]
-----------------------------------------------------------------------
DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration
[Docket No. FDA-2018-N-3138]
Agency Information Collection Activities; Submission for Office
of Management and Budget Review; Comment Request; Experimental Study of
an Accelerated Approval Disclosure
AGENCY: Food and Drug Administration, HHS.
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: The Food and Drug Administration (FDA) is announcing that a
proposed collection of information has been submitted to the Office of
Management and Budget (OMB) for review and clearance under the
Paperwork Reduction Act of 1995 (PRA).
DATES: Fax written comments on the collection of information by June 7,
2019.
ADDRESSES: To ensure that comments on the information collection are
received, OMB recommends that written comments be faxed to the Office
of Information and Regulatory Affairs, OMB, Attn: FDA Desk Officer,
Fax: 202-395-7285, or emailed to [email protected]. All
comments should be identified with the OMB control number 0910-NEW and
title ``Experimental Study of an Accelerated Approval Disclosure.''
Also include the FDA docket number found in brackets in the heading of
this document.
FOR FURTHER INFORMATION CONTACT: Ila S. Mizrachi, Office of Operations,
Food and Drug Administration, Three White Flint North, 10A-12M, 11601
Landsdown St., North Bethesda, MD 20852, 301-796-7726,
[email protected].
SUPPLEMENTARY INFORMATION: In compliance with 44 U.S.C. 3507, FDA has
submitted the following proposed collection of information to OMB for
review and clearance.
Experimental Study of an Accelerated Approval Disclosure
OMB Control Number 0910-NEW
I. Background
Section 1701(a)(4) of the Public Health Service Act (PHS Act) (42
U.S.C. 300u(a)(4)) authorizes FDA to conduct research relating to
health information. Section 1003(d)(2)(C) of the Federal Food, Drug,
and Cosmetic Act (FD&C Act) (21 U.S.C. 393(d)(2)(C)) authorizes FDA to
conduct research relating to drugs and other FDA-regulated products in
carrying out the provisions of the FD&C Act.
The mission of the Office of Prescription Drug Promotion (OPDP) is
to protect the public health by helping to ensure that prescription
drug information is truthful, balanced, and accurately communicated so
that patients and healthcare providers can make informed decisions
about treatment options. The OPDP's research program supports this
mission by providing scientific evidence to help ensure that our
policies related to prescription drug promotion will have the greatest
benefit to public health. Toward that end, we have consistently
conducted research to evaluate the aspects of prescription drug
promotion that we believe are most central to our mission, focusing in
particular on three main topic areas: advertising features, including
content and format; target populations; and research quality. Through
the evaluation of advertising features, we assess how elements such as
graphics, format, and disease and product characteristics impact the
communication and understanding of prescription drug risks and
benefits; focusing on target populations allows us to evaluate how
understanding of prescription drug risks and benefits may vary as a
function of audience; and our focus on research quality aims at
maximizing the quality of research data through analytical methodology
development and investigation of sampling and response issues. This
study falls under the topic of advertising features (content and
format).
Pursuant to section 506(c) of the FD&C Act (21 U.S.C. 356(c)) and
21 CFR part 314, subpart H (or 21 CFR part 601, subpart E for
biological products), FDA may grant accelerated approval to a drug
product under section 505(c) of the FD&C Act (21 U.S.C. 355(c)) or a
biological product under section 351(a) of the PHS Act (42 U.S.C
262(a)). This pathway enables faster approval of prescription drugs
intended to treat serious or life-threatening illnesses. Accelerated
approval may be based on a determination that a drug product has an
effect on a surrogate endpoint (for example, a blood test result) that
is reasonably likely to predict clinical benefit, or on a clinical
endpoint that can be measured earlier than irreversible morbidity or
mortality, that is reasonably likely to predict an effect on
irreversible morbidity or mortality or other clinical benefit (i.e., an
intermediate clinical endpoint). In approving a drug under the
accelerated approval pathway, the severity, rarity, or prevalence of a
condition, and the availability or lack of alternative treatments, are
taken into account.
The accelerated approval pathway is limited to certain products
intended to treat serious or life-threatening illnesses as there can be
``[u]ncertainty about whether clinical benefit will be verified and the
possibility of undiscovered risks'' (FDA 2014 guidance for industry
entitled ``Expedited Programs for Serious Conditions--Drugs and
Biologics,'' available at https://www.fda.gov/files/drugs/published/Expedited-Programs-for-Serious-Conditions-Drugs-and-Biologics.pdf).
Sponsors are generally required to conduct post approval studies to
verify and describe the predicted clinical benefit, but those
confirmatory studies are not complete at the time that the accelerated
approval is granted (Ref. 1). In the event that the required post
approval confirmatory studies fail to verify and describe the predicted
effect or clinical benefit, a drug's approval can be withdrawn using
expedited procedures.
Under FDA's regulations governing physician labeling for
prescription drugs, the INDICATIONS AND USAGE section of the FDA-
approved prescribing information (PI) for a drug approved under
accelerated approval must include a succinct description of the
limitations of usefulness of the drug and any uncertainty about
anticipated clinical benefits, with reference to the clinical studies
section for a discussion of the available evidence (21 CFR
[[Page 20149]]
201.57(c)(2)(i)(B)). Therefore, the PI for accelerated approval
products typically satisfies this requirement by including a statement
in the INDICATIONS AND USAGE section about the product's approval under
the accelerated approval pathway. In a guidance, FDA recommended that
the INDICATIONS AND USAGE section for drugs approved under accelerated
approval should generally describe three elements: indication(s),
limitations of usefulness and clinical benefit uncertainty, and
continued approval (``Labeling for Human Prescription Drug and
Biological Products Approved Under the Accelerated Approval Pathway''
(January 2019). Available at: https://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM390058.pdf.). As
the PI is intended for healthcare professionals, the information
related to a drug's accelerated approval generally includes complex
concepts and sophisticated wording. For example, PIs for accelerated
approval products include language such as:
This indication is approved under accelerated approval
based on [surrogate endpoint]. An improvement in survival or disease-
related symptoms has not been established. Continued approval for this
indication may be contingent upon verification and description of
clinical benefit in the confirmatory trial; or
Approval is based on a reduction in [surrogate endpoint].
There are no controlled trials demonstrating a direct treatment benefit
such as improvement in disease-related symptoms, functioning, or
increased survival.
Despite its complexity, sponsors often use this language from the
PI in direct-to-consumer (DTC) promotional materials for drugs approved
under accelerated approval. In other cases, DTC promotion of
accelerated approval products does not communicate the unique
considerations and potential limitations inherent in the accelerated
approval process.
Disclosures may be used to communicate information such as this to
consumers. Disclosures can include information about scientific and
clinical data, any residual uncertainty about clinical benefit, and the
practical utility of scientific and clinical data. These disclosures
may influence consumer comprehension and affect perception of drug
risks and benefits. This study will examine the presence, wording, and
prominence of a disclosure communicating information related to the
drug's accelerated approval in DTC promotional materials. This
information includes the use of surrogate or intermediate clinical
endpoints to support approval, the uncertainty about the relationship
of the surrogate or intermediate clinical endpoint to the predicted
clinical benefit, and the need for confirmatory trials.
We plan to conduct one pretest not longer than 20 minutes,
administered via internet panel, to test the experimental manipulations
and pilot the main study procedures. After implementing any lessons
learned from the pilot, we plan to conduct one main study not longer
than 20 minutes, administered via internet panel. For the pretest and
main study, we will randomly assign the participants to one of the test
conditions (see table 1 for the study design). We have chosen to focus
on oncology products because cancer is a life-threatening illness, and
many oncology products are granted accelerated approval. Moreover, DTC
promotion of oncology drugs is common. In the study, participants will
view a website for a fictional oncology prescription drug. After
viewing the website, participants will complete a questionnaire that
assesses whether participants noticed the disclosure and their
interpretation of it, as well as perceptions of the drug's risks and
benefits. We will also measure covariates such as demographics and
literacy. The questionnaire is available upon request from
[email protected].
We will vary the presence and prominence of the disclosure (e.g.,
size, color, and location). We hypothesize that participants will be
more likely to notice the disclosure when it is presented more, rather
than less, prominently. In turn, we expect that participants'
perceptions of the drug are more likely to be affected by the
disclosure in the high prominence condition. We also will vary whether
the disclosure is written in consumer-friendly language or uses
language, in use by many sponsors, which is the same as or similar to
that directed at healthcare professionals in FDA-approved prescription
drug labeling for accelerated approval products. The consumer-friendly
version of the accelerated approval disclosure will be based on
consumer feedback elicited in focus groups conducted prior to the
pretest (approved under OMB control number 0910-0695). The physician
labeling version of the accelerated approval disclosure will be drawn
from FDA-approved physician labeling. We hypothesize that participants
will be more likely to notice and understand the disclosure and use it
to form their perceptions of the drug if they view the consumer-
friendly language. To test these hypotheses, we will conduct
inferential statistical tests such as logistic regression and analysis
of variance.
Table 1--Study Design
----------------------------------------------------------------------------------------------------------------
High
prominence Low prominence Absent
----------------------------------------------------------------------------------------------------------------
Physician Labeling version......................................
Consumer-friendly version.......................................
----------------------------------------------------------------------------------------------------------------
We will recruit a general population sample of adult volunteers 18
years of age or older. We will exclude individuals who work for the
U.S. Department of Health and Human Services or work in the healthcare,
marketing, advertising, or pharmaceutical industries. We will use
health literacy quotas to ensure that our sample includes participants
with a range of health literacy skills. With the sample sizes described
below, we will have sufficient power to detect small-sized effects in
the main study (table 2).
In the Federal Register of October 17, 2018 (83 FR 52478), FDA
published a 60-day notice requesting public comment on the proposed
collection of information. FDA received four submissions that were PRA-
related. Within those submissions, FDA received multiple comments,
which the Agency has addressed below.
(Comment 1) One comment suggested that the study does not evaluate
the extent to which patients understand accelerated approval,
``including the serious and life-threatening nature of the disease, the
fact that FDA determined that the product is likely to provide a
meaningful advantage over available therapy, the fact that the
[[Page 20150]]
product likely addresses a significant unmet medical need, and that the
accelerated approval has yet to be confirmed with additional data.''
The comment suggests updating Q12, Q13, and Q18 to reflect this
context.
(Response) We will begin the study by giving participants
information about acute lymphoblastic leukemia, which includes its
serious and life-threatening nature, to put the accelerated approval of
the drug product in the appropriate context. Questions 3-9 assess
participants' understanding of the accelerated approval concepts
conveyed in the disclosure. The concepts in the disclosure align with
the elements recommended by FDA to describe accelerated approval
products and information currently seen in DTC promotion (Ref. 2).
Questions 12, 13, and 18 are designed to measure participants'
perceptions of the drug's risks.
(Comment 2) One comment suggested that the proposed disclosure
language, ``we currently do not know if Drug X helps people live longer
or feel better'' should be replaced with ``we currently do not know if
Drug X helps to minimize progression of disease and improve quality of
life.'' The comment noted that the proposed language may be simplistic
and inaccurate because ``feel better'' is subjective and may be
irrelevant for cancer treatments.
(Response) In many cases, the available data for accelerated
approval products do provide information about disease progression,
without providing information on overall survival (i.e., living
longer). Therefore, we do not believe that replacing ``live longer''
with ``minimizing progression of disease'' makes the disclosure more
accurate or consumer-friendly. In addition, based on our focus group
testing, we believe that ``feel better'' is a consumer-friendly way to
discuss improvements in symptoms or quality of life. We disagree that
this is an irrelevant outcome for cancer patients.
(Comment 3) One comment stated that Q26 (Perspective Taking Scale)
does not appear necessary.
(Response) We included the Perspective Taking Scale as a potential
moderator. Participants will be drawn from the general public, and we
will ask them to imagine that someone close to them was recently
diagnosed with the relevant medical condition. Participants' ability to
identify with a different perspective might affect how well they are
able to do this. We will evaluate the usefulness of this measure in the
pretest and drop it from the main study if it does not apply.
(Comment 4) One comment recommended studying another consumer-
friendly disclosure in place of the physician labeling version of the
disclosure. In addition, this comment recommended that the consumer-
friendly disclosure not mention unknown outcomes (i.e., ``we currently
do not know if Drug X helps people live longer or feel better.'').
(Response) We plan to study the physician labeling version of the
disclosure because sponsors currently use this language to explain
accelerated approval in DTC promotion (Ref. 2). We plan to include a
statement about unknown outcomes in the disclosure because it is one of
the elements recommended by FDA to describe accelerated approval
products, and it is present in currently used accelerated approval
disclosures (Ref. 2). We are in support of additional research that
would study alternate consumer-friendly versions.
(Comment 5) One comment requested clarification on the execution of
the prominence conditions, in particular regarding its proximity to the
indication.
(Response) The disclosure will be presented in direct conjunction
with the indication in both prominence conditions. In the high
prominence condition, the disclosure will also be presented along with
the largest claim.
(Comment 6) Three comments requested access to the study stimuli.
(Response) We have described the purpose of the study, the design,
the population of interest, and have provided the questionnaire to
numerous individuals upon request. We provided the disclosure language
in the questionnaire. Our full stimuli are under development during the
PRA process. We do not make draft stimuli public during this time
because of concerns that this may contaminate our participant pool and
compromise the research.
(Comment 7) One comment requested that we clarify the primary
measure of the study.
(Response) Our hypotheses are based on noticing the disclosure
(Q20), understanding the disclosure (Q3-Q9), and perceptions (Q10-Q17).
(Comment 8) One comment asked why items Q20 and Q21 come after
items Q7-Q19.
(Response) Items Q7-Q19 are designed to measure participants'
reaction to the experimental condition to which they were assigned.
Items Q20 and Q21 show the disclosure to all participants (regardless
of experimental condition) and ask them to respond to it.
(Comment 9) One comment questioned the utility of Q19-B.
(Response) We agree with this concern and have deleted this item.
(Comment 10) One comment stated a concern that an accelerated
approval disclosure could cause undue apprehension and deter people who
might otherwise benefit from seeking treatment advice about accelerated
approval products. Based on this concern, the comment suggested adding
questions about whether participants would seek information regarding
potential risks or discuss the accelerated approval status with a
healthcare professional.
(Response) The current study is intended to gather data that will
help us understand how accelerated approval disclosures may impact
consumer perception of an accelerated approval drug product. In a
content analysis of accelerated approval product websites, we found
that 73 percent currently include some form of a disclosure already
(Ref. 2). Therefore, it is important to study what effect these
disclosures may have. We will measure participants' perceptions of the
drug's benefits and risks. In addition, we have expanded our intention
question to also measure intentions to suggest a loved one ask their
doctor about the drug's risks, benefits, and FDA approval.
(Comment 11) One comment suggested that promotional materials are
not the best venue for providing information about prescription drugs,
given the role of healthcare professionals in discussing and
prescribing treatments. Based on this, the comment suggested modifying
the study to focus on prescriber-patient interactions rather than DTC
promotion.
(Response) Consumers often wish to participate in shared decision-
making with healthcare professionals when selecting prescription drugs
and may request specific prescription drugs from their healthcare
professionals based on promotions they have seen in the marketplace.
Because information consumers receive through DTC prescription drug
promotion can impact these requests, it is important to investigate how
the information in prescription drug promotional pieces impacts
consumer attention, understanding, and perceptions.
(Comment 12) One comment noted that, in real-world conditions,
consumers do not choose an accelerated approval product in a vacuum.
This comment requested that we provide participants with information on
the limited availability and/or effectiveness of alternative
treatments.
[[Page 20151]]
(Response) We acknowledge that accelerated approval products often
constitute the only treatment option or one of a limited number of
treatment options available to patients. We revised the questionnaire
to include information for participants in this study about the
treatment landscape for the disease.
(Comment 13) One comment recommends enrolling a diversity of
participants across demographic categories and geographic locations.
They suggest screening for pretest participants, individuals who have
recently participated in prescription drug research, and individuals
with prior use of oncology products or accelerated approval products.
(Response) Participants will be internet panel members. We will use
soft quotas to ensure recruitment of a low health literacy population
as well as a demographically diverse set of participants. Pretest
participants will not be allowed to participate in the main study. We
added questionnaire items asking participants whether they have been
diagnosed with cancer, and if so whether they have ever taken
prescription drugs, and specifically accelerated approval products, for
cancer.
(Comment 14) One comment noted that participants may pay more
attention to information presented in a study, including claims
designed to be intentionally misleading, and asked what efforts we will
take to avoid response bias.
(Response) The study design does not include intentionally
misleading claims. Based on previous research with DTC prescription
drug websites, we expect the median time spent on the study stimuli to
be under a minute to 2 minutes (Ref. 3). In general, we attempt to
minimize response bias by following best practices, such as keeping the
survey length short and cognitive-testing and pretesting the questions
to make sure they are clearly written.
(Comment 15) One comment requested that the screener and consent
form be made available.
(Response) The screener and consent form are available as part of
the information collection submission to the OMB.
(Comment 16) One comment noted that the wording of Q4 and Q9 could
lead participants toward a specific response.
(Response) These questions are designed to measure whether
participants processed the information in the disclosure. Thus, Q4 asks
about the unknown outcome information from the disclosure, and Q9 asks
about the continuing research information from the disclosure. Because
these are not meant to be questions about perceptions, we have changed
the wording of Q4 to clarify that we are asking about what the website
said, rather than what they might think. We will evaluate these items
in cognitive interview and pretesting.
(Comment 17) One comment recommended adding intermediate response
values for Q10-Q17 and Q24-Q26.
(Response) We have added intermediate response values for these
items, with the exception of Q26, the Perspective Taking Scale, to be
consistent with its previous use.
FDA estimates the burden of this collection of information as
follows:
Table 2--Estimated Annual Reporting Burden \1\
--------------------------------------------------------------------------------------------------------------------------------------------------------
No. of
Activity No. of responses per Total annual Average burden per response Total Hours
respondents respondent responses
--------------------------------------------------------------------------------------------------------------------------------------------------------
Pretest screener............................. 916 1 1 0.08 (5 minutes)......................... 73.28
Study screener............................... 1,507 1 1 0.08 (5 minutes)......................... 120.56
Pretest...................................... 385 1 1 0.33 (20 minutes)........................ 127.05
Main Study................................... 633 1 1 0.33 (20 minutes)........................ 208.89
----------------------------------------------------------------------------------------------------------
Total.................................... .............. .............. .............. ......................................... 529.78
--------------------------------------------------------------------------------------------------------------------------------------------------------
\1\ There are no capital costs or operating and maintenance costs associated with this collection of information.
II. References
The following references are on display with the Dockets Management
Staff (HFA-305), Food and Drug Administration, 5630 Fishers Lane, Rm.
1061, Rockville, MD 20852, and are available for viewing by interested
persons between 9 a.m. and 4 p.m., Monday through Friday; these are not
available electronically at https://www.regulations.gov as these
references are copyright protected. Some may be available at the
website address, if listed. FDA has verified the website addresses, as
of the date this document publishes in the Federal Register, but
websites are subject to change over time.
1. Beaver J.A., L.J. Howie, L. Pelosof, et al., ``A 25-Year
Experience of U.S. Food and Drug Administration Accelerated Approval
of Malignant Hematology and Oncology Drugs and Biologics: A
Review.'' JAMA Oncology, 4(6):849-856, 2018. doi:10.1001/
jamaoncol.2017.5618.
2. Sullivan H.W., A.C. O'Donoghue, K.T. David, et al., ``Disclosing
Accelerated Approval on Direct-to-Consumer Prescription Drug
websites.'' Pharmacoepidemiology and Drug Safety, 27:1277-1280,
2018. https://doi.org/10.1002/pds.4664.
3. Sullivan H.W., A.C. O'Donoghue, D.J. Rupert, et al., ``Placement
and Format of Risk Information on Direct-to-Consumer Prescription
Drug Websites.'' Journal of Health Communication, 22:171-181, 2017.
Dated: May 2, 2019.
Lowell J. Schiller,
Principal Associate Commissioner for Policy.
[FR Doc. 2019-09418 Filed 5-7-19; 8:45 am]
BILLING CODE 4164-01-P