Petitions for Declaratory Ruling on Regulatory Status of Wireless Messaging Service, 5008-5013 [2019-02762]
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FEDERAL COMMUNICATIONS
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47 CFR Part 1
[WT Docket No. 08–7; FCC 18–178]
Petitions for Declaratory Ruling on
Regulatory Status of Wireless
Messaging Service
Federal Communications
Commission.
ACTION: Declaratory ruling; denial of
petitions.
AGENCY:
In this Declaratory Ruling, the
Commission finds that two forms of
wireless messaging—Short Message
Service (SMS) and Multimedia
Messaging Service (MMS)—are
information services, not
telecommunications services under the
Communications Act (the Act), and that
they are not commercial mobile services
nor their functional equivalent. In so
doing, the Commission denies petitions
filed by Twilio and Public Knowledge
asking that the Commission subject text
messaging services to common carrier
regulation under Title II of the Act. This
document concludes that classifying
SMS and MMS wireless messaging
services as information services will
enable wireless providers to continue
their efforts to protect American
consumers from unwanted text
messages and is therefore in the public
interest.
DATES: The Declaratory Ruling was
released and became effective on
December 13, 2018.
FOR FURTHER INFORMATION CONTACT:
Elizabeth McIntyre, Deputy Chief,
Competition and Infrastructure Policy
Division, Wireless Telecommunications
Bureau, (202) 418–0668, email
elizabeth.mcintyre@fcc.gov.
SUMMARY:
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This is a
summary of the Commission’s
Declaratory Ruling, WT Docket No. 08–
7; FCC 18–178, adopted December 12,
2018 and released December 13, 2018.
The full text of this document is
available for inspection and copying
during business hours in the FCC
Reference Information Center, Portals II,
445 12th Street SW, Room CY–A257,
Washington, DC 20554. Copies of the
Declaratory Ruling and Order also may
be obtained via the Commission’s
Electronic Comment Filing System
(ECFS) by entering the docket number
08–7. Additionally, the complete item is
available on the Federal
Communications Commission’s website
at https://www.fcc.gov.
I. Discussion
A. SMS and MMS Wireless Messaging
Services Are Information Services
1. The Communications Act defines
an ‘‘information service’’ as the offering
of a capability for generating, acquiring,
storing, transforming, processing,
retrieving, utilizing, or making available
information via telecommunications.
SMS and MMS wireless messaging
services meet this definition. First, SMS
and MMS wireless messaging services
provide the capability for ‘‘storing’’ and
‘‘retrieving’’ information. When a user
sends a message, the message is routed
through servers on mobile networks.
When a recipient device is unavailable
to receive the message because it is
turned off, the message will be stored at
a messaging center in the provider’s
network until the recipient device is
able to receive it. The messaging center
will then forward the message to the
recipient device when it becomes
available. After the network delivers the
message, the message is then stored on
the user’s device and will remain stored
there until the user deletes it. This
storage and retrieval capability is
analogous to email service, which has
been recognized under Commission
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08/18/2016 02/20/2019 [Insert Federal
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SUPPLEMENTARY INFORMATION:
[FR Doc. 2019–01881 Filed 2–19–19; 8:45 am]
§ 52.1070
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precedent as an information service and
similarly involves storage and retrieval
functionality. Both email and SMS and
MMS messaging services support
asynchronous transfer of information
allowing users to send messages without
the need for the recipient of the message
to be available to receive it.
2. The storage and retrieval
functionality of SMS and MMS wireless
messaging is an essential component of
the services. It allows users to retrieve
messages at any time and to interact
with the stored information. The storage
and retrieval functionality of SMS and
MMS wireless messaging services also
support users’ expectation that the
wireless messages they send will be
delivered to their intended recipients
even if the recipients’ devices are turned
off or are otherwise unavailable.
3. SMS and MMS wireless messaging
services also involve the capability for
‘‘acquiring’’ and ‘‘utilizing’’
information. MMS also allows users to
interact with data by watching and
replaying videos and opening
attachments. The Commission has
found that services that provide this
ability for subscribers to utilize and
interact with stored information, even
information provided by third parties,
are information services.
4. In addition, SMS and MMS
wireless messaging services involve
‘‘transforming’’ and ‘‘processing’’
capabilities. Messaging providers, for
example, may change the form of
transmitted information by breaking it
into smaller segments before delivery to
the recipient in order to conform to the
character limits of SMS. They can also
reformat multimedia messages before
delivery to resolve the differences in the
media processing capabilities of the
sending and receiving devices.
Commonly, wireless providers may
compress or reduce the quality or size
of photos and videos to optimize the
viewing of a message on a particular
receiving device. The Commission
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agrees with commenters that without
these capabilities, some messages could
not be delivered to their recipients.
Messages that are exchanged between
email and messaging platforms may also
be reformatted to ensure compatibility
with each platform. In the case of an
email sent as a text message, for
instance, information such as an email’s
subject line is stripped out of the
message and ‘‘time, date, status reports,
and call-back numbers’’ are added to the
message. Other texting services
similarly involve information
processing functionalities, such as the
ability to program the service to
generate automatic replies upon receipt
of incoming messages.
5. In sum, SMS and MMS wireless
messaging services offer the capability
for ‘‘storing’’ and ‘‘retrieving’’
information, for ‘‘acquiring’’ and
‘‘utilizing’’ information, and for
‘‘transforming’’ and ‘‘processing’’
information. Accordingly, the services
fit squarely within the statutory
definition of an ‘‘information service.’’
6. The Commission has previously
concluded that the question of whether
an information service is ‘‘offered’’
should be evaluated with respect to the
integrated finished product. Under this
test, an integrated information service
may include a transmission component
inextricably intertwined with
information processing capabilities. The
Commission has historically looked at
two factors to make this
determination—consumer perception
and the actual characteristics of the
service. Consistent with this framework,
the Commission examines whether
wireless providers’ SMS and MMS
service offerings make available
information processing capabilities
inextricably intertwined with
transmission. To make this
determination, the Commission
considers both how consumers perceive
SMS and MMS wireless messaging
services as well as how the services are
provided as a factual matter. The
Commission’s analysis shows that both
factors support the conclusion that SMS
and MMS wireless messaging services
inextricably intertwine the information
processing capabilities described above
with transmission.
7. The Commission begins by
examining what consumers perceive to
be the ‘‘integrated finished product’’
when they purchase wireless messaging
service. Consumers perceive the offer of
wireless messaging service to include
more than mere transmission. They
expect their wireless messaging service
to enable the information processing
functionalities that allow wireless
messages to be stored and retrieved, and
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to allow users to send different types of
media among different devices and
messaging platforms. Indeed, evidence
shows that consumers often prefer SMS
and MMS wireless messaging services
precisely because of these
functionalities. For example, consumers
view SMS and MMS messaging services
as less disruptive and intrusive than
voice calls because the storage and
retrieval functionality of the services
allows messages to be sent without
anyone being there to receive them.
8. Turning next to how the service
actually is provided, the Commission
finds that, as a factual matter, SMS and
MMS wireless messaging services are
offered as a single, integrated
information service. Although these
services involve the transmission of
information, the information processing
functionalities associated with the
services must be combined with
transmission for the services to work.
With SMS and MMS texting, the
transmission of wireless messages is
‘‘always and necessarily’’ combined
with data processing functionalities that
enable storage and retrieval of messages
and/or the transformation of
information. In fact, SMS and MMS
wireless messaging services are only
offered along with these information
processing capabilities. The information
processing capabilities of messaging
combined with transmission enable the
asynchronous transfer of information
and ensure that wireless messages can
be exchanged and accessed across
different platforms and devices.
9. Twilio contends that the
information processing capabilities of
wireless messaging service should be
viewed as ‘‘add-on’’ or ‘‘adjunct to
basic’’ services that are insufficient to
make wireless messaging service an
information service. Twilio’s use of the
term ‘‘adjunct’’ refers to pre-1996
Telecommunications Act precedent
under which the Commission held that
some capabilities ‘‘may properly be
associated with basic [common carrier]
service without changing its nature.’’
The 1996 Telecommunications Act does
not use the term ‘‘adjunct-to-basic,’’ but
rather includes a ‘‘telecommunications
management’’ exception to the
definition of information services,
excluding from the definition those
capabilities ‘‘for the management,
control, or operation of a
telecommunication system or the
management of a telecommunications
service.’’ The Commission has found
that the telecommunications
management exception is properly
understood as ‘‘directed at internal
operations, not at services for customers
or end users.’’ The Commission finds
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that the information processing
functionalities of SMS and MMS
wireless messaging services are
intended to benefit consumers and are
not merely directed at internal
operations. Consumers view the data
processing functionalities that enable
storage and transformation of
information as essential elements of
SMS and MMS wireless messaging
services. The record shows that
consumers often prefer texting to calling
because of these features. The
Commission has clarified that the scope
of services viewed as falling within the
telecommunications management
exception to the information service
definition is ‘‘narrow’’ and should focus
only on those services that ‘‘facilitat[e]
bare transmission.’’ The Commission
has explained that, even where
functionalities were useful in some way
to providers in managing their
networks, where those functionalities
were designed primarily to be essential
for end users, they would not fall within
the telecommunications systems
management exception. The
Commission finds that even if the
information processing functionalities
of SMS and MMS wireless messaging
services help wireless providers route
wireless messages through their
networks, those functionalities are
nonetheless essential to end users and
their ability to use wireless messaging
services. Thus, consistent with
Commission precedent, the Commission
rejects the argument that those
functionalities fall within the
telecommunications management
exception to the definition of
information service.
10. Twilio also asserts that the
Commission must find wireless
messaging service to be a
telecommunications service because
‘‘the only offering that wireless carriers
make to the public, with respect to
messaging, is the ability of consumers to
send and receive messages of the
consumers’ design and choosing.’’
Public Knowledge et al. argue that
wireless messaging service is different
from other services the Commission has
classified as information services
because it does ‘‘not rely on the internet
and simply relay[s] the user’s
communications from one place to
another, without change in the form or
content of the communication.’’ They
also claim that wireless messaging
service is intertwined with mobile voice
service, and thus the two services
should be regulated in the same manner.
They note, for example, that ‘‘most
phones will recognize a phone number
inside of a text message, and will allow
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the owner to easily call that number or
add it to his or her address book.’’ These
arguments are unpersuasive.
11. The definition of an information
service is not limited to services that
rely on the internet. Rather, what
matters are the capabilities offered by
the service, wireless messaging services
feature storage, retrieval, and other
information-processing capabilities.
SMS and MMS wireless messaging
services do much more than merely
transmit ‘‘information of the user’s
choosing, without change in the form or
content of the information.’’ Twilio
points to providers’ marketing materials
to support its argument that what
wireless providers are offering to
consumers is only the ability to send
and receive messages of their design and
choosing, but those materials also
discuss the information processing
capabilities associated with wireless
messaging service. While the specific
description of texting services may
differ from provider to provider, these
examples provide evidence that
information-processing capabilities are
an integral part of the SMS and MMS
wireless messaging services that
wireless providers offer to consumers.
12. Moreover, the fact that SMS and
MMS wireless messaging services are
typically bundled with mobile voice
services does not overcome the
Commission’s findings regarding the
information service capabilities that
these services provide and does not
justify their classification as
telecommunications services. For
example, the fact that fixed broadband
internet access service is often bundled
with wireline voice service does not
render fixed broadband internet access
service a telecommunications service.
13. The Commission also rejects
Twilio’s argument that it must classify
wireless messaging services as
telecommunications services because
the Commission has already ‘‘held that
a text message is a call under a portion
of Title II’’ (i.e., under Section 227 of the
Act). The Commission finds no
inconsistency between its decision here
and its actions in the Telephone
Consumer Protection Act (TCPA)
context, and reject Twilio’s claim that
its decision finding that the TCPA’s
prohibition on placing calls to wireless
numbers applies to text as well as voice
calls implicitly addressed the regulatory
classification of wireless messaging
services and requires that they be
treated as telecommunications services.
To the contrary, the Commission’s
decision merely clarified the meaning of
the undefined term ‘‘call’’ in order to
address the obligations that apply to
telemarketers and other callers under
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the TCPA. That decision neither
prohibits the Commission from finding
that wireless messaging service is an
information service, nor compels the
Commission to conclude that messaging
is a telecommunications service.
Twilio’s argument amounts to an
assertion that if any provision in Title
II of the Act applies to a service, then
that service must be a
telecommunications service. But a look
at Title II easily belies that claim. For
instance, although it is titled ‘‘Common
Carriers,’’ Title II applies not only to
common carriers or telecommunications
carriers, but also to other entities such
as electric utilities and equipment
manufacturers. Section 224, for
example, imposes requirements on
electric utilities with respect to pole
attachments. Section 255 requires
telecommunications equipment
manufacturers to provide equipment
accessible for persons with disabilities.
The TCPA provision itself generally
prohibits the use of a facsimile machine
to send unsolicited advertisements, but
that does not constitute a determination
that an individual’s sending of a fax is
a telecommunications service, just as
the application to an individual’s
making ‘‘text calls’’ does not reflect a
determination that wireless messaging is
a telecommunications service. In any
event, for purposes of regulatory
treatment, there is a significant
difference between being subject to
Commission regulation and being
subject to per se common carrier
regulation. Only the latter requires
classification as a telecommunications
service. The Commission clarifies
herein that SMS and MMS wireless
messaging are Title I services, and thus,
will not be subject to per se common
carrier regulation.
14. Having determined that wireless
messaging service is an information
service, the Commission rejects requests
that it use ancillary authority to apply
common carrier regulation. As
discussed below, application of the nondiscrimination provisions of Section
202 of the Act or similar nondiscrimination mandates under Title I
would be contrary to the public interest.
B. SMS and MMS Wireless Messaging
Services Are Not Commercial Mobile
Services
15. The Commission finds that SMS
and MMS wireless messaging services
do not constitute ‘‘interconnected
services.’’ Therefore, they do not meet
the statutory definition of commercial
mobile services, and need not be
classified as telecommunications
services on that basis. In particular,
wireless messaging services do not ‘‘give
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subscribers the capability to
communicate to or receive
communications from all other users on
the public switched network.’’ Instead,
users of SMS and MMS wireless
messaging services may only send
wireless messages from devices able to
message other platforms and to other
users with wireless messaging-enabled
devices. This leaves out a significant
number of consumers who continue to
use fixed line telephones that generally
are not wireless messaging-enabled. The
Commission’s most recent data indicate,
for instance, that there were 58 million
fixed telephone lines in service as of
December 2016. The Commission agrees
with commenters that because SMS and
MMS wireless messaging services do
not provide the ability to reach all of
these landline subscribers, they do not
meet the definition of interconnected
services.
16. Twilio argues that wireless
messaging services nevertheless meet
the definition of interconnected services
because users have the capability to
reach landline phones through the use
of apps that allow landline phones to be
text-enabled. The Commission finds this
argument to be unavailing. First,
Twilio’s argument rests on the
capabilities of a separate application or
service that provides text to landline
functionality. As the Commission has
found previously, however, the
definition of ‘‘interconnected service’’
focuses on the nature of the offered
mobile service itself. The Commission
agrees with commenters that the fact
that users may be able to text landline
numbers through the use of a separate
application or service does not make
SMS and MMS wireless messaging
services themselves interconnected
services. Moreover, even if text-tolandline service were not viewed as a
separate service, text-to-landline service
does not appear to be supported by all
providers, and as a result, not all
landline phones are able to send or
receive SMS and MMS text messages. In
addition, even in cases where text-tolandline service is available, the
message sent to a landline number is
typically sent as a digitized voice
recording, and particularly for MMS
messages, does not include any pictures
or other media components that are
regularly included in messages sent to
other mobile devices.
17. That wireless subscribers are
capable of receiving text messages from
all other users on the public switched
network that possess devices capable of
transmitting text messages does not
change the Commission’s analysis.
MetroPCS, for example, argues that ‘‘[i]t
is irrelevant whether landline phones
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are capable of receiving SMS messages
from wireless units since the ‘or’ in the
definition of ‘interconnected service’ is
met as soon as wireless devices have
demonstrated capability to receive such
messages from landline phones.’’ This
argument is unpersuasive, because
regardless of the use of the word ‘‘or,’’
wireless messaging service does not
provide users with the ability to receive
communications from all users of
landline phones. While there are, as
described above, some services that
provide text-to-landline functionality by
translating wireless messages to
voicemail, these services do not appear
to be available from all providers and,
where these services are not available,
wireless messaging users are not able to
receive wireless messages from landline
phones. Furthermore, to the extent that
landline phones are capable of sending
and receiving wireless messages, the
technologies that allow such
communications transform wireless
messages into a different
communications medium and exhibit
the characteristics of information
services.
18. The Commission also disagrees
with Twilio’s claim that the
Commission has already ruled that
wireless messaging service is
interconnected with the public switched
network. In 2007, the Commission
applied automatic roaming obligations
to push-to-talk and SMS services based
on its determination that doing so
would serve the public interest because
‘‘consumers expect the same seamless
connectivity with respect to these
features and capabilities as they travel
outside their home network service
areas.’’ While the Commission noted
that some SMS services were provided
on an interconnected basis, the
Commission did not address the
question of whether SMS services were
interconnected for purposes of
addressing the regulatory classification
of such services. To the contrary, the
Commission specifically declined to
address that issue, stating that ‘‘nothing
in this order should be construed as
addressing regulatory classifications of
push-to-talk, SMS or other data features/
services.’’ Accordingly, the
Commission’s detailed analysis and
conclusion here that messaging does not
meet the regulatory definition of
‘‘interconnected service’’ under the
Commission’s rules does not conflict
with the Commission’s 2007 Roaming
Report and Order.
19. Further, the Commission finds
that SMS and MMS wireless messaging
services are not the functional
equivalent of commercial mobile
services. A mobile service that does not
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meet the definition of commercial
mobile service is presumed to be a
private mobile radio service unless the
service is determined to be the
functional equivalent of commercial
mobile service. A variety of factors are
evaluated to determine whether the
mobile service in question is the
functional equivalent of a commercial
mobile radio service, including:
Consumer demand for the service to
determine whether the service is closely
substitutable for a commercial mobile
radio service; whether changes in price
for the service under examination, or for
the comparable commercial mobile
radio service, would prompt customers
to change from one service to the other;
and market research information
identifying the targeted market for the
service under review.
20. The Commission sees no evidence
that SMS and MMS wireless messaging
services are closely substitutable with
commercial mobile radio services,
whether from a technical or practical
point of view. Nor has the Commission
seen any evidence that a change in the
price of SMS and MMS wireless
messaging service will cause a change in
the price of commercial mobile radio
service. The record does not indicate
that customers would switch from
wireless messaging service to a
comparable commercial mobile service
due to changes in price or service terms.
Moreover, the fact that several providers
bundle messaging with voice, on its
own, is insufficient to enable the
Commission to conduct a demand
substitution test to overcome the
presumption that wireless messaging is
not a commercial mobile service but
rather a private mobile service.
21. The technical characteristics and
consumer use of wireless messaging
service are also distinct from
commercial mobile service. Wireless
messaging service enables users to
exchange messages containing text and
multimedia content for viewing
immediately or at a later time and
conduct internet searches. Though
recipients of SMS and MMS messaging
may respond immediately, they are not
required to be present at the time the
message is sent. In contrast, a
commercial mobile service call requires
the caller and recipient to be available
at the same time for the phone
conversation.
22. Marketing materials highlight the
distinctions between these two services,
suggesting under the last prong of the
functional equivalence test that wireless
providers target separate markets for
commercial mobile service and SMS/
MMS. For example, in promoting its
business messaging service, AT&T states
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that consumers ‘‘can find calls
intrusive.’’ And as a business wireless
messaging firm notes, compared to voice
service, wireless messaging is ‘‘a more
reliable way of communication because
it may be stored and read at any
moment later, it’s clear and cannot be
misunderstood,’’ but that voice is
important in a variety of situations and
‘‘never drops off the market.’’ This
market information, in addition to the
fact that wireless messaging is typically
bundled with voice as a complementary
service, indicates that firms recognize
that consumers highly value the unique
characteristics of each service and do
not consider these services as
substitutes for each other. Accordingly,
under the functional equivalence
standard, the Commission finds that
wireless messaging today is not the
functional equivalent of commercial
mobile service.
23. Lastly, the Commission’s
conclusion that SMS and MMS wireless
messaging services meet the definition
of information service also compels it to
conclude that they are not commercial
mobile services. Consistent with the
Commission’s previous findings in the
context of mobile broadband internet
access service, classifying messaging as
a commercial mobile service under
Section 332 and also as an information
service under Section 3 of the Act could
lead to ‘‘contradictory and absurd
results.’’ Such an interpretation would
create an internal contradiction in the
statutory framework because Section
332 would require that a service
provider be treated as a common carrier
with respect to its provision of wireless
messaging service, while Section 3
would prohibit the application of
common carrier regulation to the
wireless messaging service provider.
Construing the commercial mobile
service definition to exclude SMS and
MMS wireless messaging services
avoids this contradiction and is
consistent with the Act’s overall intent
to allow information services to develop
free from common carrier regulations.
C. Classifying SMS and MMS Wireless
Messaging Services as Information
Services Is in the Public Interest
24. The Commission’s classification of
SMS and MMS wireless messaging
services as information services is not
only fully consistent with the
Communications Act, it is also
independently supported by public
policy considerations. As discussed
below, such a classification will
empower wireless providers to continue
their efforts to protect consumers from
unwanted text messages. By contrast,
classifying SMS and MMS as Title II
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telecommunications services would
harm those efforts and open the
floodgates to unwanted messages—
drowning consumers in spam at
precisely the moment when their
tolerance for such messages is at an alltime low.
25. In the absence of a Commission
assertion of Title II regulation, wireless
providers have employed effective
methods to protect consumers from
unwanted messages and thereby make
wireless messaging a trusted and
reliable form of communication for
millions of Americans. The Commission
rejects the request of Twilio to upend
this status quo by classifying SMS and
MMS as telecommunications services
subject to common carriage obligations
under Title II. Applying such regulation,
or only non-discrimination obligations,
to SMS and MMS, either directly or
through an exercise of ancillary
jurisdiction, would inhibit wireless
providers’ ability to continue protecting
consumers from unwanted messages. In
particular, in the context of voice
service, under Title II, the Commission
has generally found call blocking by
providers to be unlawful, and typically
permits it only in specific, well-defined
circumstances. The record shows that,
as a result, wireless providers would be
limited in their efforts to prevent spam
and unwanted messages from reaching
end users under Title II regulation, and
consequently, consumers would be
bombarded with unwanted text
messages.
26. The record also demonstrates that
applying Title II regulation and thereby
curbing wireless providers’ ability to
use anti-spam and other protections
would open SMS and MMS to more
spam attacks. Indeed, continuing to
empower wireless providers to protect
consumers from spam and other
unwanted messages is imperative in
light of the fact that the growth and
popularity of SMS and MMS wireless
messaging services have made them an
attractive target for bad actors and
spammers. For example, according to
Fact Atlas, SMS spam volumes have
grown in proportion with overall SMS
traffic volumes. Symantec also explains
that ‘‘[a]s more users rely on their
mobile devices, more spam, scams, and
threats are tailored to these devices,’’
and ‘‘SMS and other mobile messaging
technologies are readily being used as a
means to deliver all kinds of scam
campaigns, such as adult content, rogue
pharmacy, phishing and banking scams,
payday loan spam, fake gifts.’’
Additionally, two dozen state attorneys
general have expressed concerns about
the threat that scams via text messaging
pose to consumers or provided state
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residents with tips on how best to avoid
such scams.
27. For these reasons, state attorneys
general and other commenters argue
that the Commission should not allow
wireless messaging services to become
plagued by unwanted messages in the
same way that voice service is flooded
with unwanted robocalls. The
Commission agrees. Last year,
Americans received approximately 30
billion robocalls, and for the first five
months of 2018, more than 16 billion
robocalls have already been placed. And
the Commission receives over 200,000
complaints about unwanted calls each
year—around 60% of all of the
complaints that the Commission
receives from consumers. The
Commission’s classification of SMS and
MMS as information services will
enable wireless providers to continue
taking steps to ensure that wireless
messaging remains relatively spam-free,
and therefore a trusted form of
communication for millions of
Americans, while a contrary
classification would open messaging to
many of the same scams and nuisances
that plague consumers of voice services
today.
28. At the same time, the Commission
finds no reason to believe that
consumers will not receive the messages
they do want as a result of this
Declaratory Ruling. First, wireless
providers have every incentive to ensure
the delivery of messages that consumers
want to receive in order to guarantee the
integrity of this essential service and to
retain consumer loyalty. Consumers
have a wealth of options for wireless
messaging service; if wireless providers
do not ensure that messages consumers
want are delivered, they risk losing
those customers to other wireless
providers or to over-the-top
applications. In the occasional event
that such measures have been found to
block messages that may be wanted,
wireless providers have responded
quickly.
29. Some commenters assert that
under Title I, providers of SMS and
MMS wireless messaging services might
act anticompetitively, blocking
messages in order to protect their
services against competitors. But this
concern is not borne out in the
marketplace; the Commission has not
imposed Title II or other nondiscrimination obligations, and yet
under current industry practices,
competing services are thriving. In cases
in which wireless providers are alleged
to be perpetrating unfair or deceptive
acts or practices, the U.S. Federal Trade
Commission has broad authority to
police such conduct and protect
PO 00000
Frm 00062
Fmt 4700
Sfmt 4700
consumers. Similarly, if wireless
providers act in an anticompetitive
manner, their actions can be challenged
under the general antitrust laws.
30. Commenters make a number of
other policy arguments for classifying
wireless messaging as a Title II service,
none of which the Commission finds
persuasive. The Commission finds such
classification unnecessary to protect
individuals with disabilities, enforce the
First Amendment, protect public safety
and health, or foster innovation.
31. Beyond empowering wireless
providers to continue protecting
consumers from unwanted text
messages, the Commission’s
classification decision today promotes
innovation and investment by removing
the regulatory uncertainty caused by the
threat of Title II classification of SMS
and MMS wireless messaging services.
The Commission has recognized that
‘‘regulatory burdens and uncertainty,
such as those inherent in Title II, can
deter investment by regulated entities.’’
Even the threat of Title II regulation can
have significant deleterious effects on
investment. In contrast, regulatory
certainty and a ‘‘minimal regulatory
environment . . . promote[ ] investment
and innovation in a competitive
market.’’ The Commission’s
classification decision today not only
avoids the potential pitfalls of a Title II
regime, it is also a recognition that
utility-style regulation is not suitable for
dynamic technological industries, such
as SMS and MMS wireless messaging
services, that constantly undergo major
developments, because such regulation
inherently restricts the activities in
which the regulated industry can
engage. As the Commission recognized
in the Vonage Order, innovative
services flourish when they are ‘‘subject
to the Commission’s long-standing
national policy of nonregulation of
information services.’’
32. Additionally, the Commission
notes that its finding that SMS and
MMS wireless messaging services are
information services does not affect the
general applicability of the spectrum
allocation and licensing provisions of
Title III and the Commission’s rules to
this service. These provisions and rules
continue to apply because the service is
using radio spectrum. Title III
empowers the Commission to prescribe
the nature of the service to be rendered
and to make such rules and regulations
and prescribe such restrictions and
conditions as may be necessary to carry
out the provisions of the Act.
Application of provisions governing
access to and use of spectrum (and their
corresponding Commission rules) is not
affected by whether the service using
E:\FR\FM\20FER1.SGM
20FER1
Federal Register / Vol. 84, No. 34 / Wednesday, February 20, 2019 / Rules and Regulations
the spectrum is classified as a
telecommunications or information
service under the Act. Further, nothing
in this Declaratory Ruling should be
construed as modifying any spectrum
use authorizations and service rule
obligations arising out of license
conditions or rules governing
unlicensed use of the spectrum.
33. Finally, the Commission notes
that nothing in this Declaratory Ruling
impacts the Commission’s ability to
maintain and update its text-to-911
rules. The Commission has previously
found that Sections 301, 303, 307, 309
and 316 support its authority in this
context, and they continue to do so. The
Commission has also relied on the
Twenty-First Century Communications
and Video Accessibility Act (CVAA) to
provide authority in this area, as well as
its authority to protect the safety of life
VerDate Sep<11>2014
17:42 Feb 19, 2019
Jkt 247001
and property by safeguarding the
public’s ability to access 911 services.
More recently, Congress specifically
directed the Commission to consider
improvements to 911 across multiple
technological platforms when it enacted
Kari’s Law Act of 2017 and Section 506
of RAY BAUM’S Act. Similarly, the
Commission’s authority regarding
wireless emergency alerts (WEAs)
remains unchanged by this Declaratory
Ruling.
II. Ordering Clauses
34. Accordingly, it is ordered, that
pursuant to sections 1–4, and 303, of the
Communications Act of 1934, as
amended, 47 U.S.C. 151–54, and 303,
and section 1.2 of the Commission’s
rules, 47 CFR 1.2, the Declaratory
Ruling is adopted.
35. It is further ordered, pursuant to
sections 1–4, and 303, of the
PO 00000
Frm 00063
Fmt 4700
Sfmt 9990
5013
Communications Act of 1934, as
amended, 47 U.S.C. 151–54, and 303,
and section 1.2 of the Commission’s
rules, that the Petition for Declaratory
Ruling filed by Public Knowledge et al.
in WT Docket No. 08–7 on December 11,
2007, is denied.
36. It is further ordered, pursuant to
sections 1–4, and 303, of the
Communications Act of 1934, as
amended, 47 U.S.C. 151–54, and 303,
and section 1.2 of the Commission’s
rules, that the Petition for Expedited
Declaratory Ruling filed by Twilio Inc.
in WT Docket No. 08–7 on August 26,
2015, is denied.
Federal Communications Commission.
Marlene Dortch,
Secretary, Office of the Secretary.
[FR Doc. 2019–02762 Filed 2–19–19; 8:45 am]
BILLING CODE 6712–01–P
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Agencies
[Federal Register Volume 84, Number 34 (Wednesday, February 20, 2019)]
[Rules and Regulations]
[Pages 5008-5013]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-02762]
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FEDERAL COMMUNICATIONS COMMISSION
47 CFR Part 1
[WT Docket No. 08-7; FCC 18-178]
Petitions for Declaratory Ruling on Regulatory Status of Wireless
Messaging Service
AGENCY: Federal Communications Commission.
ACTION: Declaratory ruling; denial of petitions.
-----------------------------------------------------------------------
SUMMARY: In this Declaratory Ruling, the Commission finds that two
forms of wireless messaging--Short Message Service (SMS) and Multimedia
Messaging Service (MMS)--are information services, not
telecommunications services under the Communications Act (the Act), and
that they are not commercial mobile services nor their functional
equivalent. In so doing, the Commission denies petitions filed by
Twilio and Public Knowledge asking that the Commission subject text
messaging services to common carrier regulation under Title II of the
Act. This document concludes that classifying SMS and MMS wireless
messaging services as information services will enable wireless
providers to continue their efforts to protect American consumers from
unwanted text messages and is therefore in the public interest.
DATES: The Declaratory Ruling was released and became effective on
December 13, 2018.
FOR FURTHER INFORMATION CONTACT: Elizabeth McIntyre, Deputy Chief,
Competition and Infrastructure Policy Division, Wireless
Telecommunications Bureau, (202) 418-0668, email
elizabeth.mcintyre@fcc.gov.
SUPPLEMENTARY INFORMATION: This is a summary of the Commission's
Declaratory Ruling, WT Docket No. 08-7; FCC 18-178, adopted December
12, 2018 and released December 13, 2018. The full text of this document
is available for inspection and copying during business hours in the
FCC Reference Information Center, Portals II, 445 12th Street SW, Room
CY-A257, Washington, DC 20554. Copies of the Declaratory Ruling and
Order also may be obtained via the Commission's Electronic Comment
Filing System (ECFS) by entering the docket number 08-7. Additionally,
the complete item is available on the Federal Communications
Commission's website at https://www.fcc.gov.
I. Discussion
A. SMS and MMS Wireless Messaging Services Are Information Services
1. The Communications Act defines an ``information service'' as the
offering of a capability for generating, acquiring, storing,
transforming, processing, retrieving, utilizing, or making available
information via telecommunications. SMS and MMS wireless messaging
services meet this definition. First, SMS and MMS wireless messaging
services provide the capability for ``storing'' and ``retrieving''
information. When a user sends a message, the message is routed through
servers on mobile networks. When a recipient device is unavailable to
receive the message because it is turned off, the message will be
stored at a messaging center in the provider's network until the
recipient device is able to receive it. The messaging center will then
forward the message to the recipient device when it becomes available.
After the network delivers the message, the message is then stored on
the user's device and will remain stored there until the user deletes
it. This storage and retrieval capability is analogous to email
service, which has been recognized under Commission precedent as an
information service and similarly involves storage and retrieval
functionality. Both email and SMS and MMS messaging services support
asynchronous transfer of information allowing users to send messages
without the need for the recipient of the message to be available to
receive it.
2. The storage and retrieval functionality of SMS and MMS wireless
messaging is an essential component of the services. It allows users to
retrieve messages at any time and to interact with the stored
information. The storage and retrieval functionality of SMS and MMS
wireless messaging services also support users' expectation that the
wireless messages they send will be delivered to their intended
recipients even if the recipients' devices are turned off or are
otherwise unavailable.
3. SMS and MMS wireless messaging services also involve the
capability for ``acquiring'' and ``utilizing'' information. MMS also
allows users to interact with data by watching and replaying videos and
opening attachments. The Commission has found that services that
provide this ability for subscribers to utilize and interact with
stored information, even information provided by third parties, are
information services.
4. In addition, SMS and MMS wireless messaging services involve
``transforming'' and ``processing'' capabilities. Messaging providers,
for example, may change the form of transmitted information by breaking
it into smaller segments before delivery to the recipient in order to
conform to the character limits of SMS. They can also reformat
multimedia messages before delivery to resolve the differences in the
media processing capabilities of the sending and receiving devices.
Commonly, wireless providers may compress or reduce the quality or size
of photos and videos to optimize the viewing of a message on a
particular receiving device. The Commission
[[Page 5009]]
agrees with commenters that without these capabilities, some messages
could not be delivered to their recipients. Messages that are exchanged
between email and messaging platforms may also be reformatted to ensure
compatibility with each platform. In the case of an email sent as a
text message, for instance, information such as an email's subject line
is stripped out of the message and ``time, date, status reports, and
call-back numbers'' are added to the message. Other texting services
similarly involve information processing functionalities, such as the
ability to program the service to generate automatic replies upon
receipt of incoming messages.
5. In sum, SMS and MMS wireless messaging services offer the
capability for ``storing'' and ``retrieving'' information, for
``acquiring'' and ``utilizing'' information, and for ``transforming''
and ``processing'' information. Accordingly, the services fit squarely
within the statutory definition of an ``information service.''
6. The Commission has previously concluded that the question of
whether an information service is ``offered'' should be evaluated with
respect to the integrated finished product. Under this test, an
integrated information service may include a transmission component
inextricably intertwined with information processing capabilities. The
Commission has historically looked at two factors to make this
determination--consumer perception and the actual characteristics of
the service. Consistent with this framework, the Commission examines
whether wireless providers' SMS and MMS service offerings make
available information processing capabilities inextricably intertwined
with transmission. To make this determination, the Commission considers
both how consumers perceive SMS and MMS wireless messaging services as
well as how the services are provided as a factual matter. The
Commission's analysis shows that both factors support the conclusion
that SMS and MMS wireless messaging services inextricably intertwine
the information processing capabilities described above with
transmission.
7. The Commission begins by examining what consumers perceive to be
the ``integrated finished product'' when they purchase wireless
messaging service. Consumers perceive the offer of wireless messaging
service to include more than mere transmission. They expect their
wireless messaging service to enable the information processing
functionalities that allow wireless messages to be stored and
retrieved, and to allow users to send different types of media among
different devices and messaging platforms. Indeed, evidence shows that
consumers often prefer SMS and MMS wireless messaging services
precisely because of these functionalities. For example, consumers view
SMS and MMS messaging services as less disruptive and intrusive than
voice calls because the storage and retrieval functionality of the
services allows messages to be sent without anyone being there to
receive them.
8. Turning next to how the service actually is provided, the
Commission finds that, as a factual matter, SMS and MMS wireless
messaging services are offered as a single, integrated information
service. Although these services involve the transmission of
information, the information processing functionalities associated with
the services must be combined with transmission for the services to
work. With SMS and MMS texting, the transmission of wireless messages
is ``always and necessarily'' combined with data processing
functionalities that enable storage and retrieval of messages and/or
the transformation of information. In fact, SMS and MMS wireless
messaging services are only offered along with these information
processing capabilities. The information processing capabilities of
messaging combined with transmission enable the asynchronous transfer
of information and ensure that wireless messages can be exchanged and
accessed across different platforms and devices.
9. Twilio contends that the information processing capabilities of
wireless messaging service should be viewed as ``add-on'' or ``adjunct
to basic'' services that are insufficient to make wireless messaging
service an information service. Twilio's use of the term ``adjunct''
refers to pre-1996 Telecommunications Act precedent under which the
Commission held that some capabilities ``may properly be associated
with basic [common carrier] service without changing its nature.'' The
1996 Telecommunications Act does not use the term ``adjunct-to-basic,''
but rather includes a ``telecommunications management'' exception to
the definition of information services, excluding from the definition
those capabilities ``for the management, control, or operation of a
telecommunication system or the management of a telecommunications
service.'' The Commission has found that the telecommunications
management exception is properly understood as ``directed at internal
operations, not at services for customers or end users.'' The
Commission finds that the information processing functionalities of SMS
and MMS wireless messaging services are intended to benefit consumers
and are not merely directed at internal operations. Consumers view the
data processing functionalities that enable storage and transformation
of information as essential elements of SMS and MMS wireless messaging
services. The record shows that consumers often prefer texting to
calling because of these features. The Commission has clarified that
the scope of services viewed as falling within the telecommunications
management exception to the information service definition is
``narrow'' and should focus only on those services that ``facilitat[e]
bare transmission.'' The Commission has explained that, even where
functionalities were useful in some way to providers in managing their
networks, where those functionalities were designed primarily to be
essential for end users, they would not fall within the
telecommunications systems management exception. The Commission finds
that even if the information processing functionalities of SMS and MMS
wireless messaging services help wireless providers route wireless
messages through their networks, those functionalities are nonetheless
essential to end users and their ability to use wireless messaging
services. Thus, consistent with Commission precedent, the Commission
rejects the argument that those functionalities fall within the
telecommunications management exception to the definition of
information service.
10. Twilio also asserts that the Commission must find wireless
messaging service to be a telecommunications service because ``the only
offering that wireless carriers make to the public, with respect to
messaging, is the ability of consumers to send and receive messages of
the consumers' design and choosing.'' Public Knowledge et al. argue
that wireless messaging service is different from other services the
Commission has classified as information services because it does ``not
rely on the internet and simply relay[s] the user's communications from
one place to another, without change in the form or content of the
communication.'' They also claim that wireless messaging service is
intertwined with mobile voice service, and thus the two services should
be regulated in the same manner. They note, for example, that ``most
phones will recognize a phone number inside of a text message, and will
allow
[[Page 5010]]
the owner to easily call that number or add it to his or her address
book.'' These arguments are unpersuasive.
11. The definition of an information service is not limited to
services that rely on the internet. Rather, what matters are the
capabilities offered by the service, wireless messaging services
feature storage, retrieval, and other information-processing
capabilities. SMS and MMS wireless messaging services do much more than
merely transmit ``information of the user's choosing, without change in
the form or content of the information.'' Twilio points to providers'
marketing materials to support its argument that what wireless
providers are offering to consumers is only the ability to send and
receive messages of their design and choosing, but those materials also
discuss the information processing capabilities associated with
wireless messaging service. While the specific description of texting
services may differ from provider to provider, these examples provide
evidence that information-processing capabilities are an integral part
of the SMS and MMS wireless messaging services that wireless providers
offer to consumers.
12. Moreover, the fact that SMS and MMS wireless messaging services
are typically bundled with mobile voice services does not overcome the
Commission's findings regarding the information service capabilities
that these services provide and does not justify their classification
as telecommunications services. For example, the fact that fixed
broadband internet access service is often bundled with wireline voice
service does not render fixed broadband internet access service a
telecommunications service.
13. The Commission also rejects Twilio's argument that it must
classify wireless messaging services as telecommunications services
because the Commission has already ``held that a text message is a call
under a portion of Title II'' (i.e., under Section 227 of the Act). The
Commission finds no inconsistency between its decision here and its
actions in the Telephone Consumer Protection Act (TCPA) context, and
reject Twilio's claim that its decision finding that the TCPA's
prohibition on placing calls to wireless numbers applies to text as
well as voice calls implicitly addressed the regulatory classification
of wireless messaging services and requires that they be treated as
telecommunications services. To the contrary, the Commission's decision
merely clarified the meaning of the undefined term ``call'' in order to
address the obligations that apply to telemarketers and other callers
under the TCPA. That decision neither prohibits the Commission from
finding that wireless messaging service is an information service, nor
compels the Commission to conclude that messaging is a
telecommunications service. Twilio's argument amounts to an assertion
that if any provision in Title II of the Act applies to a service, then
that service must be a telecommunications service. But a look at Title
II easily belies that claim. For instance, although it is titled
``Common Carriers,'' Title II applies not only to common carriers or
telecommunications carriers, but also to other entities such as
electric utilities and equipment manufacturers. Section 224, for
example, imposes requirements on electric utilities with respect to
pole attachments. Section 255 requires telecommunications equipment
manufacturers to provide equipment accessible for persons with
disabilities. The TCPA provision itself generally prohibits the use of
a facsimile machine to send unsolicited advertisements, but that does
not constitute a determination that an individual's sending of a fax is
a telecommunications service, just as the application to an
individual's making ``text calls'' does not reflect a determination
that wireless messaging is a telecommunications service. In any event,
for purposes of regulatory treatment, there is a significant difference
between being subject to Commission regulation and being subject to per
se common carrier regulation. Only the latter requires classification
as a telecommunications service. The Commission clarifies herein that
SMS and MMS wireless messaging are Title I services, and thus, will not
be subject to per se common carrier regulation.
14. Having determined that wireless messaging service is an
information service, the Commission rejects requests that it use
ancillary authority to apply common carrier regulation. As discussed
below, application of the non-discrimination provisions of Section 202
of the Act or similar non-discrimination mandates under Title I would
be contrary to the public interest.
B. SMS and MMS Wireless Messaging Services Are Not Commercial Mobile
Services
15. The Commission finds that SMS and MMS wireless messaging
services do not constitute ``interconnected services.'' Therefore, they
do not meet the statutory definition of commercial mobile services, and
need not be classified as telecommunications services on that basis. In
particular, wireless messaging services do not ``give subscribers the
capability to communicate to or receive communications from all other
users on the public switched network.'' Instead, users of SMS and MMS
wireless messaging services may only send wireless messages from
devices able to message other platforms and to other users with
wireless messaging-enabled devices. This leaves out a significant
number of consumers who continue to use fixed line telephones that
generally are not wireless messaging-enabled. The Commission's most
recent data indicate, for instance, that there were 58 million fixed
telephone lines in service as of December 2016. The Commission agrees
with commenters that because SMS and MMS wireless messaging services do
not provide the ability to reach all of these landline subscribers,
they do not meet the definition of interconnected services.
16. Twilio argues that wireless messaging services nevertheless
meet the definition of interconnected services because users have the
capability to reach landline phones through the use of apps that allow
landline phones to be text-enabled. The Commission finds this argument
to be unavailing. First, Twilio's argument rests on the capabilities of
a separate application or service that provides text to landline
functionality. As the Commission has found previously, however, the
definition of ``interconnected service'' focuses on the nature of the
offered mobile service itself. The Commission agrees with commenters
that the fact that users may be able to text landline numbers through
the use of a separate application or service does not make SMS and MMS
wireless messaging services themselves interconnected services.
Moreover, even if text-to-landline service were not viewed as a
separate service, text-to-landline service does not appear to be
supported by all providers, and as a result, not all landline phones
are able to send or receive SMS and MMS text messages. In addition,
even in cases where text-to-landline service is available, the message
sent to a landline number is typically sent as a digitized voice
recording, and particularly for MMS messages, does not include any
pictures or other media components that are regularly included in
messages sent to other mobile devices.
17. That wireless subscribers are capable of receiving text
messages from all other users on the public switched network that
possess devices capable of transmitting text messages does not change
the Commission's analysis. MetroPCS, for example, argues that ``[i]t is
irrelevant whether landline phones
[[Page 5011]]
are capable of receiving SMS messages from wireless units since the
`or' in the definition of `interconnected service' is met as soon as
wireless devices have demonstrated capability to receive such messages
from landline phones.'' This argument is unpersuasive, because
regardless of the use of the word ``or,'' wireless messaging service
does not provide users with the ability to receive communications from
all users of landline phones. While there are, as described above, some
services that provide text-to-landline functionality by translating
wireless messages to voicemail, these services do not appear to be
available from all providers and, where these services are not
available, wireless messaging users are not able to receive wireless
messages from landline phones. Furthermore, to the extent that landline
phones are capable of sending and receiving wireless messages, the
technologies that allow such communications transform wireless messages
into a different communications medium and exhibit the characteristics
of information services.
18. The Commission also disagrees with Twilio's claim that the
Commission has already ruled that wireless messaging service is
interconnected with the public switched network. In 2007, the
Commission applied automatic roaming obligations to push-to-talk and
SMS services based on its determination that doing so would serve the
public interest because ``consumers expect the same seamless
connectivity with respect to these features and capabilities as they
travel outside their home network service areas.'' While the Commission
noted that some SMS services were provided on an interconnected basis,
the Commission did not address the question of whether SMS services
were interconnected for purposes of addressing the regulatory
classification of such services. To the contrary, the Commission
specifically declined to address that issue, stating that ``nothing in
this order should be construed as addressing regulatory classifications
of push-to-talk, SMS or other data features/services.'' Accordingly,
the Commission's detailed analysis and conclusion here that messaging
does not meet the regulatory definition of ``interconnected service''
under the Commission's rules does not conflict with the Commission's
2007 Roaming Report and Order.
19. Further, the Commission finds that SMS and MMS wireless
messaging services are not the functional equivalent of commercial
mobile services. A mobile service that does not meet the definition of
commercial mobile service is presumed to be a private mobile radio
service unless the service is determined to be the functional
equivalent of commercial mobile service. A variety of factors are
evaluated to determine whether the mobile service in question is the
functional equivalent of a commercial mobile radio service, including:
Consumer demand for the service to determine whether the service is
closely substitutable for a commercial mobile radio service; whether
changes in price for the service under examination, or for the
comparable commercial mobile radio service, would prompt customers to
change from one service to the other; and market research information
identifying the targeted market for the service under review.
20. The Commission sees no evidence that SMS and MMS wireless
messaging services are closely substitutable with commercial mobile
radio services, whether from a technical or practical point of view.
Nor has the Commission seen any evidence that a change in the price of
SMS and MMS wireless messaging service will cause a change in the price
of commercial mobile radio service. The record does not indicate that
customers would switch from wireless messaging service to a comparable
commercial mobile service due to changes in price or service terms.
Moreover, the fact that several providers bundle messaging with voice,
on its own, is insufficient to enable the Commission to conduct a
demand substitution test to overcome the presumption that wireless
messaging is not a commercial mobile service but rather a private
mobile service.
21. The technical characteristics and consumer use of wireless
messaging service are also distinct from commercial mobile service.
Wireless messaging service enables users to exchange messages
containing text and multimedia content for viewing immediately or at a
later time and conduct internet searches. Though recipients of SMS and
MMS messaging may respond immediately, they are not required to be
present at the time the message is sent. In contrast, a commercial
mobile service call requires the caller and recipient to be available
at the same time for the phone conversation.
22. Marketing materials highlight the distinctions between these
two services, suggesting under the last prong of the functional
equivalence test that wireless providers target separate markets for
commercial mobile service and SMS/MMS. For example, in promoting its
business messaging service, AT&T states that consumers ``can find calls
intrusive.'' And as a business wireless messaging firm notes, compared
to voice service, wireless messaging is ``a more reliable way of
communication because it may be stored and read at any moment later,
it's clear and cannot be misunderstood,'' but that voice is important
in a variety of situations and ``never drops off the market.'' This
market information, in addition to the fact that wireless messaging is
typically bundled with voice as a complementary service, indicates that
firms recognize that consumers highly value the unique characteristics
of each service and do not consider these services as substitutes for
each other. Accordingly, under the functional equivalence standard, the
Commission finds that wireless messaging today is not the functional
equivalent of commercial mobile service.
23. Lastly, the Commission's conclusion that SMS and MMS wireless
messaging services meet the definition of information service also
compels it to conclude that they are not commercial mobile services.
Consistent with the Commission's previous findings in the context of
mobile broadband internet access service, classifying messaging as a
commercial mobile service under Section 332 and also as an information
service under Section 3 of the Act could lead to ``contradictory and
absurd results.'' Such an interpretation would create an internal
contradiction in the statutory framework because Section 332 would
require that a service provider be treated as a common carrier with
respect to its provision of wireless messaging service, while Section 3
would prohibit the application of common carrier regulation to the
wireless messaging service provider. Construing the commercial mobile
service definition to exclude SMS and MMS wireless messaging services
avoids this contradiction and is consistent with the Act's overall
intent to allow information services to develop free from common
carrier regulations.
C. Classifying SMS and MMS Wireless Messaging Services as Information
Services Is in the Public Interest
24. The Commission's classification of SMS and MMS wireless
messaging services as information services is not only fully consistent
with the Communications Act, it is also independently supported by
public policy considerations. As discussed below, such a classification
will empower wireless providers to continue their efforts to protect
consumers from unwanted text messages. By contrast, classifying SMS and
MMS as Title II
[[Page 5012]]
telecommunications services would harm those efforts and open the
floodgates to unwanted messages--drowning consumers in spam at
precisely the moment when their tolerance for such messages is at an
all-time low.
25. In the absence of a Commission assertion of Title II
regulation, wireless providers have employed effective methods to
protect consumers from unwanted messages and thereby make wireless
messaging a trusted and reliable form of communication for millions of
Americans. The Commission rejects the request of Twilio to upend this
status quo by classifying SMS and MMS as telecommunications services
subject to common carriage obligations under Title II. Applying such
regulation, or only non-discrimination obligations, to SMS and MMS,
either directly or through an exercise of ancillary jurisdiction, would
inhibit wireless providers' ability to continue protecting consumers
from unwanted messages. In particular, in the context of voice service,
under Title II, the Commission has generally found call blocking by
providers to be unlawful, and typically permits it only in specific,
well-defined circumstances. The record shows that, as a result,
wireless providers would be limited in their efforts to prevent spam
and unwanted messages from reaching end users under Title II
regulation, and consequently, consumers would be bombarded with
unwanted text messages.
26. The record also demonstrates that applying Title II regulation
and thereby curbing wireless providers' ability to use anti-spam and
other protections would open SMS and MMS to more spam attacks. Indeed,
continuing to empower wireless providers to protect consumers from spam
and other unwanted messages is imperative in light of the fact that the
growth and popularity of SMS and MMS wireless messaging services have
made them an attractive target for bad actors and spammers. For
example, according to Fact Atlas, SMS spam volumes have grown in
proportion with overall SMS traffic volumes. Symantec also explains
that ``[a]s more users rely on their mobile devices, more spam, scams,
and threats are tailored to these devices,'' and ``SMS and other mobile
messaging technologies are readily being used as a means to deliver all
kinds of scam campaigns, such as adult content, rogue pharmacy,
phishing and banking scams, payday loan spam, fake gifts.''
Additionally, two dozen state attorneys general have expressed concerns
about the threat that scams via text messaging pose to consumers or
provided state residents with tips on how best to avoid such scams.
27. For these reasons, state attorneys general and other commenters
argue that the Commission should not allow wireless messaging services
to become plagued by unwanted messages in the same way that voice
service is flooded with unwanted robocalls. The Commission agrees. Last
year, Americans received approximately 30 billion robocalls, and for
the first five months of 2018, more than 16 billion robocalls have
already been placed. And the Commission receives over 200,000
complaints about unwanted calls each year--around 60% of all of the
complaints that the Commission receives from consumers. The
Commission's classification of SMS and MMS as information services will
enable wireless providers to continue taking steps to ensure that
wireless messaging remains relatively spam-free, and therefore a
trusted form of communication for millions of Americans, while a
contrary classification would open messaging to many of the same scams
and nuisances that plague consumers of voice services today.
28. At the same time, the Commission finds no reason to believe
that consumers will not receive the messages they do want as a result
of this Declaratory Ruling. First, wireless providers have every
incentive to ensure the delivery of messages that consumers want to
receive in order to guarantee the integrity of this essential service
and to retain consumer loyalty. Consumers have a wealth of options for
wireless messaging service; if wireless providers do not ensure that
messages consumers want are delivered, they risk losing those customers
to other wireless providers or to over-the-top applications. In the
occasional event that such measures have been found to block messages
that may be wanted, wireless providers have responded quickly.
29. Some commenters assert that under Title I, providers of SMS and
MMS wireless messaging services might act anticompetitively, blocking
messages in order to protect their services against competitors. But
this concern is not borne out in the marketplace; the Commission has
not imposed Title II or other non-discrimination obligations, and yet
under current industry practices, competing services are thriving. In
cases in which wireless providers are alleged to be perpetrating unfair
or deceptive acts or practices, the U.S. Federal Trade Commission has
broad authority to police such conduct and protect consumers.
Similarly, if wireless providers act in an anticompetitive manner,
their actions can be challenged under the general antitrust laws.
30. Commenters make a number of other policy arguments for
classifying wireless messaging as a Title II service, none of which the
Commission finds persuasive. The Commission finds such classification
unnecessary to protect individuals with disabilities, enforce the First
Amendment, protect public safety and health, or foster innovation.
31. Beyond empowering wireless providers to continue protecting
consumers from unwanted text messages, the Commission's classification
decision today promotes innovation and investment by removing the
regulatory uncertainty caused by the threat of Title II classification
of SMS and MMS wireless messaging services. The Commission has
recognized that ``regulatory burdens and uncertainty, such as those
inherent in Title II, can deter investment by regulated entities.''
Even the threat of Title II regulation can have significant deleterious
effects on investment. In contrast, regulatory certainty and a
``minimal regulatory environment . . . promote[ ] investment and
innovation in a competitive market.'' The Commission's classification
decision today not only avoids the potential pitfalls of a Title II
regime, it is also a recognition that utility-style regulation is not
suitable for dynamic technological industries, such as SMS and MMS
wireless messaging services, that constantly undergo major
developments, because such regulation inherently restricts the
activities in which the regulated industry can engage. As the
Commission recognized in the Vonage Order, innovative services flourish
when they are ``subject to the Commission's long-standing national
policy of nonregulation of information services.''
32. Additionally, the Commission notes that its finding that SMS
and MMS wireless messaging services are information services does not
affect the general applicability of the spectrum allocation and
licensing provisions of Title III and the Commission's rules to this
service. These provisions and rules continue to apply because the
service is using radio spectrum. Title III empowers the Commission to
prescribe the nature of the service to be rendered and to make such
rules and regulations and prescribe such restrictions and conditions as
may be necessary to carry out the provisions of the Act. Application of
provisions governing access to and use of spectrum (and their
corresponding Commission rules) is not affected by whether the service
using
[[Page 5013]]
the spectrum is classified as a telecommunications or information
service under the Act. Further, nothing in this Declaratory Ruling
should be construed as modifying any spectrum use authorizations and
service rule obligations arising out of license conditions or rules
governing unlicensed use of the spectrum.
33. Finally, the Commission notes that nothing in this Declaratory
Ruling impacts the Commission's ability to maintain and update its
text-to-911 rules. The Commission has previously found that Sections
301, 303, 307, 309 and 316 support its authority in this context, and
they continue to do so. The Commission has also relied on the Twenty-
First Century Communications and Video Accessibility Act (CVAA) to
provide authority in this area, as well as its authority to protect the
safety of life and property by safeguarding the public's ability to
access 911 services. More recently, Congress specifically directed the
Commission to consider improvements to 911 across multiple
technological platforms when it enacted Kari's Law Act of 2017 and
Section 506 of RAY BAUM'S Act. Similarly, the Commission's authority
regarding wireless emergency alerts (WEAs) remains unchanged by this
Declaratory Ruling.
II. Ordering Clauses
34. Accordingly, it is ordered, that pursuant to sections 1-4, and
303, of the Communications Act of 1934, as amended, 47 U.S.C. 151-54,
and 303, and section 1.2 of the Commission's rules, 47 CFR 1.2, the
Declaratory Ruling is adopted.
35. It is further ordered, pursuant to sections 1-4, and 303, of
the Communications Act of 1934, as amended, 47 U.S.C. 151-54, and 303,
and section 1.2 of the Commission's rules, that the Petition for
Declaratory Ruling filed by Public Knowledge et al. in WT Docket No.
08-7 on December 11, 2007, is denied.
36. It is further ordered, pursuant to sections 1-4, and 303, of
the Communications Act of 1934, as amended, 47 U.S.C. 151-54, and 303,
and section 1.2 of the Commission's rules, that the Petition for
Expedited Declaratory Ruling filed by Twilio Inc. in WT Docket No. 08-7
on August 26, 2015, is denied.
Federal Communications Commission.
Marlene Dortch,
Secretary, Office of the Secretary.
[FR Doc. 2019-02762 Filed 2-19-19; 8:45 am]
BILLING CODE 6712-01-P