United States v. Gray Television, Inc., et al.; Proposed Final Judgment and Competitive Impact Statement, 1216-1230 [2019-00556]
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Federal Register / Vol. 84, No. 22 / Friday, February 1, 2019 / Notices
could have, or even should have, been
alleged’’). Because the ‘‘court’s authority to
review the decree depends entirely on the
government’s exercising its prosecutorial
discretion by bringing a case in the first
place,’’ it follows that ‘‘the court is only
authorized to review the decree itself,’’ and
not to ‘‘effectively redraft the complaint’’ to
inquire into other matters that the United
States did not pursue. Microsoft, 56 F.3d at
1459–60.
In its 2004 amendments,5 Congress made
clear its intent to preserve the practical
benefits of utilizing consent decrees in
antitrust enforcement, adding the
unambiguous instruction that ‘‘[n]othing in
this section shall be construed to require the
court to conduct an evidentiary hearing or to
require the court to permit anyone to
intervene.’’ 15 U.S.C. § 16(e)(2); see also U.S.
Airways, 38 F. Supp. 3d at 76 (indicating that
a court is not required to hold an evidentiary
hearing or to permit intervenors as part of its
review under the Tunney Act). This language
explicitly wrote into the statute what
Congress intended when it first enacted the
Tunney Act in 1974. As Senator Tunney
explained: ‘‘[t]he court is nowhere compelled
to go to trial or to engage in extended
proceedings which might have the effect of
vitiating the benefits of prompt and less
costly settlement through the consent decree
process.’’ 119 Cong. Rec. 24,598 (1973)
(statement of Sen. Tunney). Rather, the
procedure for the public interest
determination is left to the discretion of the
court, with the recognition that the court’s
‘‘scope of review remains sharply proscribed
by precedent and the nature of Tunney Act
proceedings.’’ SBC Commc’ns, 489 F. Supp.
2d at 11. A court can make its public interest
determination based on the competitive
impact statement and response to public
comments alone. U.S. Airways, 38 F. Supp.
3d at 76. See also United States v. Enova
Corp., 107 F. Supp. 2d 10, 17 (D.D.C. 2000)
(noting that the ‘‘Tunney Act expressly
allows the court to make its public interest
determination on the basis of the competitive
impact statement and response to comments
alone’’); S. Rep. No. 93–298 93d Cong., 1st
Sess., at 6 (1973) (‘‘Where the public interest
can be meaningfully evaluated simply on the
basis of briefs and oral arguments, that is the
approach that should be utilized.’’).
U.S. Department of Justice, Antitrust
Division, Media, Entertainment, and
Professional Services Section, 450 Fifth
Street NW, Suite 4000, Washington, DC
20530, Phone: 202–598–2698, Facsimile:
202–514–7308, Email: Lee.Berger@usdoj.gov.
* Attorney of Record
[FR Doc. 2019–00555 Filed 1–31–19; 8:45 am]
BILLING CODE 4410–11–P
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Gray Television, Inc.,
et al.; Proposed Final Judgment and
Competitive Impact Statement
Notice is hereby given pursuant to the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16(b)–(h), that a proposed
Final Judgment, Stipulation, and
Competitive Impact Statement have
been filed with the United States
District Court for the District of
Columbia in United States of America v.
Gray Television, Inc., et al., Civil Action
No. 1:18–cv–2951 (CRC). On December
14, 2018, the United States filed a
Complaint alleging that the proposed
merger between Gray Television, Inc.,
and Raycom Media, Inc., would violate
Section 7 of the Clayton Act, 15 U.S.C.
18. The proposed Final Judgment, filed
at the same time as the Complaint,
requires Gray and Raycom to divest
certain broadcast television stations in
Waco-Temple-Bryan, Texas;
Tallahassee, Florida-Thomasville,
Georgia; Toledo, Ohio; Odessa-Midland,
Texas; Knoxville, Tennessee; Augusta,
Georgia; Panama City, Florida; Dothan,
Alabama; and Albany, Georgia.
Copies of the Complaint, proposed
Final Judgment, and Competitive Impact
Statement are available for inspection
on the Antitrust Division’s website at
https://www.justice.gov/atr and at the
Office of the Clerk of the United States
District Court for the District of
VIII. Determinative Documents
Columbia. Copies of these materials may
be obtained from the Antitrust Division
There are no determinative materials or
documents within the meaning of the APPA
upon request and payment of the
that were considered by the United States in
copying fee set by Department of Justice
formulating the proposed Final Judgment.
regulations.
Dated: December 13, 2018
Public comment is invited within
Respectfully submitted,
sixty (60) days of the date of this notice.
lllllllllllllllllllll Such comments, including the name of
Lee F. Berger * (D.C. Bar #482435),
the submitter, and responses thereto,
Trial Attorney.
will be posted on the Antitrust
Division’s website, filed with the Court,
5 The 2004 amendments substituted ‘‘shall’’ for
and, under certain circumstances,
‘‘may’’ in directing relevant factors for a court to
published in the Federal Register.
consider and amended the list of factors to focus on
competitive considerations and to address
Comments should be directed to Owen
potentially ambiguous judgment terms. Compare 15 Kendler, Chief, Media, Entertainment,
U.S.C. § 16(e) (2004), with 15 U.S.C. § 16(e)(1)
and Professional Services Section,
(2006); see also SBC Commc’ns, 489 F. Supp. 2d at
Antitrust Division, Department of
11 (concluding that the 2004 amendments ‘‘effected
minimal changes’’ to Tunney Act review).
Justice, 450 Fifth Street NW, Suite 4000,
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Washington, DC 20530 (telephone: 202–
305–8376).
Patricia A. Brink,
Director of Civil Enforcement.
United States District Court
for the District of Columbia
United States of America, 450 Fifth Street
NW, Washington, DC 20530. Plaintiff, v.
GRAY TELEVISION, INC. 4370 Peachtree
Road NE Atlanta, Georgia 30319; and
RAYCOM MEDIA, INC. RSA Tower 20th
Floor 201 Monroe Street Montgomery,
Alabama 36104 Defendants.
Case No. 1:18–cv–2951
Judge Christopher R. Cooper
COMPLAINT
The United States of America, acting under
the direction of the Acting Attorney General
of the United States, brings this civil action
against Gray Television, Inc. (‘‘Gray’’) and
Raycom Media, Inc. (‘‘Raycom’’) to enjoin
Gray’s proposed merger with Raycom. The
United States complains and alleges as
follows:
I. NATURE OF THE ACTION
1. Pursuant to an Agreement and Plan of
Merger dated June 23, 2018, Gray plans to
acquire Raycom through a merger transaction
for approximately $3.6 billion in cash and
stock.
2. The proposed merger would combine
two of the largest independent local
television station owners in the United States
and would combine many popular local
television stations that compete against each
other today in several markets, likely
resulting in significant harm to competition.
3. In nine Designated Market Areas
(‘‘DMAs’’), Gray and Raycom each own at
least one broadcast television station that is
an affiliate of one of the ‘‘Big 4’’ television
networks: NBC, CBS, ABC, or FOX.
4. These nine ‘‘Overlap DMAs’’ are: (i)
Waco-Temple-Bryan, Texas; (ii) Tallahassee,
Florida-Thomasville, Georgia; (iii) Toledo,
Ohio; (iv) Odessa-Midland, Texas; (v)
Knoxville, Tennessee; (vi) Augusta, Georgia;
(vii) Panama City, Florida; (viii) Dothan,
Alabama; and (ix) Albany, Georgia.
5. In each Overlap DMA, the proposed
merger would eliminate competition between
Gray and Raycom in (i) the licensing of Big
4 network content (‘‘retransmission consent’’)
to cable, satellite, and fiber optic television
providers (referred to collectively as
multichannel video programming
distributors, or ‘‘MVPDs’’), for distribution to
their subscribers; and (ii) the sale of spot
advertising to advertisers interested in
reaching viewers in the DMA.
6. By eliminating a major competitor, the
merger would likely give Gray the power to
charge MVPDs higher fees for its
programming—fees that those companies
would likely pass on, in large measure, to
their subscribers. Additionally, the merger
would likely allow Gray to charge local
businesses and other advertisers higher
prices to reach audiences in the Overlap
DMAs.
7. As a result, the proposed merger of Gray
and Raycom likely would substantially
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lessen competition in the markets for
licensing Big 4 television retransmission
consent in the Overlap DMAs, and selling
broadcast television spot advertising in the
Overlap DMAs, in violation of Section 7 of
the Clayton Act, 15 U.S.C. 18.
II. THE DEFENDANTS
8. Gray is a Georgia corporation with its
headquarters in Atlanta, Georgia. Gray owns
92 television stations in 56 DMAs, of which
83 stations are Big 4 affiliates. In 2017, Gray
reported revenues of $883 million.
9. Raycom is a Delaware corporation with
its headquarters in Montgomery, Alabama.
Raycom owns 51 television stations in 43
DMAs, of which 45 stations are Big 4
affiliates. In 2017, Raycom earned revenues
of more than $1 billion.
from the particular MVPD—i.e., an openended period during which the MVPD may
not distribute those stations to its
subscribers, until a new contract is
successfully negotiated.
B. Relevant Markets
A. Background
14. MVPDs, such as Comcast, DirecTV, and
Mediacom, typically pay the owner of each
local Big 4 broadcast station in a given DMA
a per-subscriber fee for the right to retransmit
the station’s content to the MVPD’s
subscribers. The per-subscriber fee and other
terms under which an MVPD is permitted to
distribute a station’s content to its
subscribers is set forth in a retransmission
agreement. Retransmission agreements are
negotiated directly between a broadcast
station group, such as Gray or Raycom, and
a given MVPD, and these agreements cover
all of the station group’s stations located in
the MVPDs service area, or ‘‘footprint.’’
15. Each broadcast station group typically
renegotiates retransmission agreements with
the MVPDs every few years. If an MVPD and
a broadcast station group cannot agree on a
retransmission consent fee at the expiration
of a retransmission agreement, the result is a
‘‘blackout’’ of the broadcast group’s stations
1. Product Market
16. Big 4 broadcast content has unique
appeal to television viewers, as compared to
the other content that is available through
broadcast and cable stations. Big 4 stations
usually are the highest ranked in terms of
audience share and ratings in each DMA,
largely because of unique offerings such as
local news, sports, and highly ranked
primetime programs. Viewers typically
consider the Big 4 stations to be close
substitutes for one another.
17. Because of Big 4 stations’ popular
national content and valued local coverage,
MVPDs regard Big 4 programming as highly
desirable for inclusion in the packages they
offer subscribers.
18. Non-Big-4 broadcast stations are
typically not close substitutes for viewers of
Big 4 stations. Stations that are affiliates of
networks other than the Big 4, such as the
CW Network, MyNetworkTV, or Telemundo,
typically feature niche programming without
local news or sports—or, in the case of
Telemundo, aimed at a Spanish-speaking
audience. Stations that are unaffiliated with
any network are similarly unlikely to carry
programming with broad popular appeal.
19. If an MVPD suffers a blackout of a Big
4 station in a given DMA, many of the
MVPD’s subscribers in that DMA are likely
to turn to other Big 4 stations in the DMA to
watch similar content, such as sports,
primetime shows, and local news and
weather. This willingness of viewers to
switch between competing Big 4 broadcast
stations limits an MVPD’s expected losses in
the case of a blackout, and thus limits a
broadcaster’s ability to extract higher fees
from that MPVD—since an MVPD’s
willingness to pay higher retransmission
consent fees for content rises or falls with the
harm it would suffer if that content were lost.
20. Due to the limited programming
typically offered by non-Big-4 stations,
viewers are much less likely to switch to a
non-Big-4 station than to switch to other Big
4 stations in the event of a blackout of a Big
4 station. Accordingly, competition from
non-Big-4 stations does not typically impose
a significant competitive constraint on the
retransmission consent fees charged by the
owners of Big 4 stations.
21. For the same reasons, subscribers—and
therefore MVPDs—generally do not view
cable network programming as a close
substitute for Big 4 network content. This is
primarily because cable channels offer
different content. For example, cable
channels generally do not offer local news,
which offers a valuable connection to the
local community that is important to viewers
of Big 4 stations.
1 The HHI is calculated by squaring the market
share of each firm competing in the market and
then summing the resulting numbers. For example,
for a market consisting of four firms with shares of
30, 30, 20, and 20 percent, the HHI is 2,600 (302+
302+ 202+ 202= 2,600). The HHI takes into account
the relative size distribution of the firms in a
market. It approaches zero when a market is
occupied by a large number of firms of relatively
equal size, and reaches its maximum of 10,000
points when a market is controlled by a single firm.
The HHI increases both as the number of firms in
III. JURISDICTION AND VENUE
10. The United States brings this action
under Section 15 of the Clayton Act, 15
U.S.C. 25, as amended, to prevent and
restrain Defendants from violating Section 7
of the Clayton Act, 15 U.S.C. 18.
11. The Court has subject matter
jurisdiction over this action pursuant to
Section 15 of the Clayton Act, 15 U.S.C. 25,
and 28 U.S.C. 1331, 1337(a), and 1345.
12. Defendants license Big 4 television
retransmission consent to MVPDs, and sell
broadcast television spot advertising to
businesses (either directly or through
advertising agencies), in the flow of interstate
commerce, and such activities substantially
affect interstate commerce.
13. Gray and Raycom have consented to
venue and personal jurisdiction in this
judicial district. Both companies transact
business in this district. Venue is therefore
proper in this district under Section 12 of the
Clayton Act, 15 U.S.C. 22, and under 28
U.S.C. 1391(b)(1) and (c).
IV. BIG 4 TELEVISION RETRANSMISSION
CONSENT MARKETS
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22. Because viewers do not regard non-Big4 broadcast stations, or cable networks, as
close substitutes for the programming they
receive from Big 4 stations, these other
sources of programming are not sufficient to
discipline an increase in the fees charged for
Big 4 television retransmission consent.
Accordingly, a hypothetical monopolist of
Big 4 television retransmission consent
would likely increase the retransmission
consent fees it charges to MVPDs by at least
a small but significant amount.
23. The licensing of Big 4 television
retransmission consent therefore constitutes
a relevant product market and line of
commerce under Section 7 of the Clayton
Act, 15 U.S.C. 18.
2. Geographic Markets
24. A DMA is a geographic unit for which
A.C. Nielsen Company—a firm that surveys
television viewers—furnishes broadcast
television stations, MVPDs, cable and
satellite television networks, advertisers, and
advertising agencies in a particular area with
data to aid in evaluating audience size and
composition. DMAs are widely accepted by
industry participants as the standard
geographic areas to use in evaluating
television audience size and demographic
composition. The Federal Communications
Commission (‘‘FCC’’) also uses DMAs as
geographic units with respect to its MVPD
regulations.
25. In the event of a blackout of a Big 4
network station, FCC rules generally prohibit
an MVPD from importing the same network’s
content from another DMA. Thus, Big 4
viewers in one DMA cannot switch to Big 4
programming in another DMA in the face of
a blackout. Therefore, substitution from
outside the DMA cannot discipline an
increase in the fees charged for
retransmission consent for broadcast stations
in the DMA. Each DMA thus constitutes a
relevant geographic market for the licensing
of Big 4 television retransmission consent
within the meaning of Section 7 of the
Clayton Act, 15 U.S.C. 18.
C. Likely Anticompetitive Effects
26. The more concentrated a market would
be as a result of a proposed merger, the more
likely it is that the proposed merger would
substantially lessen competition.
Concentration can be measured by the widely
used Herfindahl-Hirschman Index (‘‘HHI’’).1
Under the Horizontal Merger Guidelines
issued by the Department of Justice and the
Federal Trade Commission, mergers that
result in highly concentrated markets (i.e.,
with an HHI over 2,500) and that increase the
HHI by more than 200 points are presumed
likely to enhance market power.
27. The chart below summarizes
Defendants’ approximate Big 4 television
retransmission consent market shares, based
on revenue, and the result of the transaction
on the HHI in each Overlap DMA.2
the market decreases and as the disparity in size
between those firms increases.
2 In this chart and the one below, sums that do
not agree precisely reflect rounding.
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Gray share
(percent)
Overlap DMA
Augusta, GA .............................................
Panama City, FL ......................................
Dothan, AL ...............................................
Tallahassee, FL-Thomasville, GA ............
Albany, GA ...............................................
Toledo, OH ...............................................
Waco-Temple-Bryan, TX .........................
Knoxville, TN ............................................
Odessa-Midland, TX ................................
V. BROADCAST TELEVISION SPOT
ADVERTISING MARKETS
A. Background
32. Broadcast television stations sell
advertising ‘‘spots’’ during breaks in their
programming. An advertiser purchases spots
from a broadcast station to communicate to
viewers within the DMA in which the
broadcast television station is located.
33. Gray and Raycom compete to sell
broadcast television spot advertising in each
of the Overlap DMAs.
B. Relevant Markets
1. Product Market
34. Broadcast television spot advertising
possesses a unique combination of attributes
that set it apart from advertising on other
media. Broadcast television spot advertising
combines sight, sound, and motion in a way
that makes television advertisements
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Merged share
(percent)
24
24
24
32
32
24
24
24
24
74
73
73
65
65
49
49
49
48
50
50
49
33
33
25
25
25
24
28. As indicated by the preceding chart,
the post-merger HHI in each Overlap DMA is
well above 2,500, and the HHI increase in
each Overlap DMA far exceeds the 200-point
threshold. Thus, the proposed merger
presumptively violates Section 7 of the
Clayton Act in each Overlap DMA.
29. In addition to substantially increasing
the concentration levels in each Overlap
DMA, the proposed merger would also
enable Gray to black out more Big 4 stations
simultaneously in each of the Overlap DMAs
than either Gray or Raycom could black out
independently today, increasing Gray’s
bargaining leverage against any MVPD whose
footprint includes any of the Overlap DMAs,
and likely leading to increased
retransmission consent fees charged to such
MVPDs.
30. Retransmission consent fees generally
are passed through to an MVPD’s subscribers
in the form of higher subscription fees or as
a line item on their bills. Broadcasters
typically charge MVPDs uniform
retransmission consent fees across an
MVPD’s entire footprint. Thus, higher fees
resulting from increased leverage in the
Overlap DMAs will likely be experienced by
subscribers in any DMA where an affected
MVPD retransmits at least one Gray Big 4
station, not just by those subscribers who live
in the Overlap DMAs.
31. For these reasons, the proposed merger
of Gray and Raycom likely would
substantially lessen competition in the
licensing of Big 4 television retransmission
consent in each of the Overlap DMAs, in
violation of Section 7 of the Clayton Act, 15
U.S.C. 18.
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Raycom share
(percent)
particularly memorable and impactful.
Additionally, broadcast television spot
advertising reaches a large percentage of an
advertisers’ potential customers in a DMA,
making it especially effective for promoting
brand awareness.
35. Advertisers want to advertise on
broadcast stations because they offer popular
programming such as local news, sports, and
primetime and syndicated shows that are
especially attractive in reaching a broad
demographic base and a large audience of
viewers. Typically, an advertiser purchases
broadcast advertising spots as one
component of an advertising strategy that
also includes other components—such as
cable advertisements, newspaper
advertisements, billboards, radio spots, and
digital advertisements. Each component of
the advertising budget targets a particular
audience and serves a distinct purpose.
36. MVPDs sell spot advertising to be
shown during breaks in cable network
programming. For the following reasons,
cable television spot advertising is an
ineffective substitute for broadcast television
spot advertising.
37. First, broadcast television spot
advertisements typically penetrate about
ninety percent of the households in a DMA,
while cable television spot advertisements
penetrate many fewer homes. A significant
and growing number of television
households do not subscribe to an MVPD at
all, instead receiving broadcast television
signals over the air for free. These
households cannot see cable television spot
advertisements. Even in households that do
subscribe to cable television, the tier of
service they receive almost always includes
all broadcast channels but often excludes
many cable channels. As a result, some cable
television spot advertisements cannot be seen
even by households that subscribe to MVPDs.
38. Moreover, households that have access
to cable networks are divided among
multiple MVPDs within a DMA. Although
some MVPDs sell some spot advertising
through consortia called ‘‘interconnects’’—
thereby allowing a cable television spot
advertisement to reach more television
households than it would through a single
MVPD—household reach of cable television
spot advertisements remains limited because
not all MVPDs participate in interconnects.
39. Second, for many advertisers broadcast
television spot advertising is a more efficient
option than cable television spot advertising.
Because broadcast television offers highly
rated programming with broad appeal, each
broadcast television advertising spot
typically offers the opportunity to reach more
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Pre-merger
HHI
3,741
3,731
3,692
3,338
3,339
2,504
2,503
2,503
2,504
Post-merger
HHI
6,119
6,095
6,065
5,448
5,440
3,710
3,687
3,681
3,660
HHI increase
2,379
2,363
2,373
2,110
2,101
1,206
1,184
1,178
1,156
viewers (more ‘‘ratings points’’) than a single
spot on a cable channel. By contrast, MVPDs
offer dozens of cable channels with
specialized programs that appeal to niche
audiences. This fragmentation allows
advertisers to target narrower demographic
subsets by buying cable spots on particular
channels, but it does not meet the needs of
advertisers who want to reach a large
percentage of a DMA’s population.
40. Finally, MVPDs’ inventory of cable
television spot advertising is limited—
typically to two minutes per hour—
contrasting sharply with broadcast stations’
much larger inventory. Due to the limited
inventories and lower ratings associated with
cable television spot advertisements, these
advertisements cannot offer a sufficient
volume of ratings points, or broad enough
household penetration, to provide a viable
alternative to broadcast television spot
advertising. Because of these limitations,
MVPDs and interconnects would be unable
to expand output or increase sales
sufficiently to defeat a small but significant
increase in the prices charged for broadcast
television spot advertising in a given DMA.
41. Digital media advertising also is not an
effective substitute for broadcast television
spot advertising. Digital advertising, such as
static and floating banner advertisements,
static images, text advertisements, wallpaper
advertisements, pop-up advertisements, flash
advertisements, and paid search results, lacks
the combination of sight, sound, and motion
that makes television spot advertising
particularly impactful and memorable.
Although online video advertisements do
allow for a combination of sight, sound, and
motion, these advertisements face certain
challenges. For example, they can be
skipped, minimized, or blocked.
42. Digital advertisements also serve a
different purpose from broadcast advertising.
Whereas advertisers use broadcast television
spots to reach a large percentage of the
population in a given DMA to build
widespread brand awareness, advertisers use
digital advertising to target narrow
demographic subsets of a population and
often to generate an immediate response to
the advertisement.
43. Other forms of advertising, such as
radio, newspaper, billboard, and direct-mail
advertising, also do not constitute effective
substitutes for broadcast television spot
advertising. These forms of media do not
combine sight, sound, and motion, and they
consequently lack television’s ability to
capture consumers with emotive storytelling.
In addition, these forms of media do not
reach as many local viewers or drive brand
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awareness to the same extent as broadcast
television does.
44. For all of these reasons, advertisers
likely would not respond to a small but
significant non-transitory increase in the
price of broadcast television spot advertising
by switching to other forms of advertising—
such as cable, digital, print, radio, or
billboard advertising—in sufficiently large
numbers to make the price increase
unprofitable.
2. Geographic Markets
45. For an advertiser seeking to reach
potential customers in a given DMA,
broadcast television stations located outside
of the DMA do not provide effective access
to the advertiser’s target audience, because
their signals generally do not reach any
significant portion of the target DMA.
Because advertisers cannot advertise on
stations outside a DMA to reach viewers
inside the DMA, a hypothetical monopolist
of broadcast television spot advertising on
stations in a given DMA would likely
Gray share
(percent)
Overlap DMA
Albany, GA ...............................................
Dothan, AL ...............................................
Toledo, OH ...............................................
Panama City, FL ......................................
Augusta, GA .............................................
Tallahassee, FL-Thomasville, GA ............
Odessa-Midland, TX ................................
Waco-Temple-Bryan, TX .........................
Knoxville, TN ............................................
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Merged share
(percent)
71
15
37
10
17
16
35
19
10
82
80
75
64
61
64
65
60
38
11
65
38
54
44
48
30
41
28
48. Defendants’ large market shares reflect
the fact that, in each Overlap DMA, Gray and
Raycom each own at least one Big 4 station,
and often own one or more non-Big-4
network affiliates, which also sell spot
advertising.
49. As indicated by the preceding chart,
the post-merger HHI in each Overlap DMA is
well above 2,500, and the HHI increase in
each Overlap DMA far exceeds the 200-point
threshold above which a transaction is
presumed to enhance market power and
harm competition. Defendants’ proposed
transaction is thus presumptively unlawful
in each Overlap DMA.
50. In addition to substantially increasing
the concentration levels in each Overlap
DMA, the proposed merger would combine
Gray’s and Raycom’s Big 4 broadcast
television stations, which are close
substitutes and generally vigorous
competitors in the sale of broadcast
television spot advertising. The merger
would also combine the Defendants’ non-Big4 programming streams in the Overlap
DMAs, which are also used to sell spot
advertising.
51. In each Overlap DMA, Defendants’
broadcast stations compete head to head in
the sale of broadcast television spot
advertising. Advertisers obtain lower prices
as a result of this competition. In particular,
advertisers in the Overlap DMAs can respond
to an increase in one station’s spot
advertising prices by purchasing, or
threatening to purchase, advertising spots on
one or more stations owned by different
broadcast station groups—‘‘buying around’’
the station that raises its prices. This practice
allows the advertisers either to avoid the first
station’s price increase, or to pressure the
first station to lower its prices.
52. If Gray acquires Raycom’s stations,
advertisers seeking to reach audiences in the
Overlap DMAs would have fewer competing
broadcast television alternatives available to
meet their advertising needs, and would find
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Raycom share
(percent)
it more difficult and costly to buy around
higher prices imposed by the combined
stations. This would likely result in
increased advertising prices.
53. For these reasons, the proposed merger
likely would substantially lessen competition
in the sale of broadcast television spot
advertising in each of the Overlap DMAs, in
violation of Section 7 of the Clayton Act, 15
U.S.C. § 18.
VI. ABSENCE OF COUNTERVAILING
FACTORS
54. Entry of a new broadcast station into
an Overlap DMA would not be timely, likely,
or sufficient to prevent or remedy the
proposed merger’s likely anticompetitive
effects in the relevant markets. The FCC
regulates entry through the issuance of
broadcast television licenses, which are
difficult to obtain because the availability of
spectrum is limited and the regulatory
process associated with obtaining a license is
lengthy. Even if a new signal were to become
available, commercial success would come
over a period of many years, if at all.
55. Defendants cannot demonstrate mergerspecific, verifiable efficiencies sufficient to
offset the proposed merger’s likely
anticompetitive effects.
VII. VIOLATIONS ALLEGED
56. The United States repeats and realleges
the allegations of paragraphs 1 through 56 as
if fully set forth herein.
57. The proposed merger of Gray and
Raycom likely would substantially lessen
competition in interstate trade and
commerce, in violation of Section 7 of the
Clayton Act, 15 U.S.C. § 18. The merger
likely would have the following effects,
among others:
a. competition in the licensing of Big 4
television retransmission consent in each of
the Overlap DMAs likely would be
substantially lessened;
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implement at least a small but significant
non-transitory price increase.
46. Each of the Overlap DMAs accordingly
constitutes a relevant geographic market for
the sale of broadcast television spot
advertising within the meaning of Section 7
of the Clayton Act, 15 § U.S.C. 18.
C. Likely Anticompetitive Effects
47. The chart below summarizes
Defendants’ approximate market shares and
the result of the transaction on the HHIs in
the sale of broadcast television spot
advertising in each of the Overlap DMAs.
Pre-merger
HHI
5,407
4,866
3,088
4,220
3,695
3,267
2,563
2,988
2,791
Post-merger
HHI
7,007
6,778
5,872
5,274
5,197
4,759
4,688
4,564
3,367
HHI increase
1,600
1,912
2,784
1,054
1,503
1,492
2,125
1,576
576
b. competition between Gray and Raycom
in the licensing of Big 4 television
retransmission consent in each of the
Overlap DMAs would be eliminated;
c. the fees charged to MVPDs for the
licensing of retransmission consent in each of
the Overlap DMAs and throughout each
MVPD’s footprint likely would increase;
d. competition in the sale of broadcast
television spot advertising in each of the
Overlap DMAs likely would be substantially
lessened;
e. competition between Gray and Raycom
in the sale of broadcast television spot
advertising in each of the Overlap DMAs
would be eliminated; and
f. prices for spot advertising on broadcast
television stations in each of the Overlap
DMAs likely would increase.
VIII. RELIEF REQUESTED
58. The United States requests that:
a. the Court adjudge the proposed merger
to violate Section 7 of the Clayton Act, 15
U.S.C. § 18;
b. the Court enjoin and restrain Defendants
from carrying out the merger, or entering into
any other agreement, understanding, or plan
by which Gray would merge with, acquire, or
be acquired by Raycom, or Gray and Raycom
would combine any of their respective Big 4
stations in the Overlap DMAs;
c. the Court award the United States the
costs of this action; and
d. the Court award such other relief to the
United States as the Court may deem just and
proper.
Dated: December 14, 2018
Respectfully submitted,
FOR PLAINTIFF UNITED STATES OF
AMERICA
lllllllllllllllllllll
Makan Delrahim (D.C. Bar # 457795),
Assistant Attorney General for Antitrust.
lllllllllllllllllllll
Andrew C. Finch,
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Principal Deputy Assistant Attorney General.
lllllllllllllllllllll
Patricia A. Brink,
Director of Civil Enforcement.
lllllllllllllllllllll
Owen M. Kendler,
Chief, Media, Entertainment & Professional
Services Section.
lllllllllllllllllllll
Yvette Tarlov (DC Bar # 442452),
Assistant Chief, Media, Entertainment &
Professional Services Section
lllllllllllllllllllll
Matthew Siegel,
Gregg Malawer (D.C. Bar # 481685),
United States Department of Justice,
Antitrust Division, Media, Entertainment &
Professional Services Section, 450 Fifth
Street NW, Suite 4000, Washington, DC
20530, Telephone: (202) 598–8303,
Facsimile: (202) 514–7308.
UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF COLUMBIA
United States of America, Plaintiff, v. Gray
Television, Inc., and Raycom Media, Inc.,
Defendants.
Case No. 1:18–cv–2951
Judge Christopher R. Cooper
PROPOSED FINAL JUDGMENT
Whereas, Plaintiff, United States of
America, filed its Complaint on December 14,
2018, and Defendant Gray Television, Inc.,
and Defendant Raycom Media, Inc., by their
respective attorneys, have consented to the
entry of this Final Judgment without trial or
adjudication of any issue of fact or law and
without this Final Judgment constituting any
evidence against or admission by any party
regarding any issue of fact or law;
And whereas, Defendants agree to be
bound by the provisions of this Final
Judgment pending its approval by the Court;
And whereas, the essence of this Final
Judgment is the prompt and certain
divestiture of certain rights or assets by
Defendants to assure that competition is not
substantially lessened;
And whereas, the United States requires
Defendants to make certain divestitures for
the purpose of remedying the loss of
competition alleged in the Complaint;
And whereas, Defendants have represented
to the United States that the divestitures
required below can and will be made and
that Defendants will later raise no claim of
hardship or difficulty as grounds for asking
the Court to modify any of the divestiture
provisions contained below;
Now therefore, before any testimony is
taken, without trial or adjudication of any
issue of fact or law, and upon consent of the
parties, it is ordered, adjudged, and decreed:
I. JURISDICTION
This Court has jurisdiction over the subject
matter of and each of the parties to this
action. The Complaint states a claim upon
which relief may be granted against
Defendants under Section 7 of the Clayton
Act, as amended, 15 U.S.C. 18.
II. DEFINITIONS
As used in this Final Judgment:
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A. ‘‘Acquirer’’ means Scripps, TEGNA,
Lockwood, Marquee, or any other entity or
entities to which Defendants divest any of
the Divestiture Assets.
B. ‘‘Divestiture Assets’’ means the
Divestiture Stations and all assets, tangible or
intangible, necessary for the operation of the
Divestiture Stations as viable, ongoing
commercial broadcast television stations,
including, but not limited to, all real property
(owned or leased), all broadcast equipment,
office equipment, office furniture, fixtures,
materials, supplies, and other tangible
property relating to the Divestiture Stations;
all licenses, permits, and authorizations
issued by, and applications submitted to, the
FCC and other government agencies relating
to the Divestiture Stations; all contracts
(including programming contracts and
rights), agreements, network affiliation
agreements, leases, and commitments and
understandings of Defendants relating to the
Divestiture Stations; all trademarks, service
marks, trade names, copyrights, patents,
slogans, programming materials, and
promotional materials relating to the
Divestiture Stations; all customer lists,
contracts, accounts, and credit records
related to the Divestiture Stations; and all
logs and other records maintained by
Defendants in connection with the
Divestiture Stations. Divestiture Assets does
not include Excluded Assets.
C. ‘‘Divestiture Stations’’ means WTNZ,
WTOL, KXXV, KRHD–CD, WTXL–TV,
WFXG, KWES–TV, WPGX, WSWG, and
WDFX–TV.
D. ‘‘DMA’’ means Designated Market Area
as defined by The Nielsen Company (US),
LLC, based upon viewing patterns and used
by BIA Advisory Services’ Investing in
Television Market Report 2018 (1st edition).
DMAs are ranked according to the number of
television households therein and are used
by broadcasters, advertisers, and advertising
agencies to aid in evaluating television
audience size and composition.
E. ‘‘Excluded Assets’’ means
(1) the Telemundo affiliation agreement
and programming stream (including any
syndicated programming), receiver, program
logs and related materials, related intellectual
property and domain names, relating in all
cases to KWES–TV and/or the OdessaMidland, Texas, DMA;
(2) the CW affiliation agreement and
programming stream (including any
syndicated programming), receiver, program
logs and related materials, related intellectual
property and domain names, relating in all
cases to KWES–TV and/or the OdessaMidland, Texas, DMA;
(3) the Telemundo affiliation agreement
and programming stream (including any
syndicated programming), receiver, program
logs and related materials, related intellectual
property and domain names, relating in all
cases to KXXV; and
(4) the CW affiliation agreement and
programming stream (including any
syndicated programming), receiver, program
logs and related materials, related intellectual
property and domain names, related in all
cases to WSWG.
F. ‘‘FCC’’ means the Federal
Communications Commission.
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G. ‘‘Gray’’ means Defendant Gray
Television, Inc., a Georgia corporation
headquartered in Atlanta, Georgia, its
successors and assigns, and its subsidiaries,
divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, officers,
managers, agents, and employees.
H. ‘‘KRHD–CD’’ means the ABC-affiliated
broadcast television station bearing that call
sign located in the Waco-Temple-Bryan,
Texas, DMA, owned by Raycom.
I. ‘‘KWES–TV’’ means the NBC-affiliated
broadcast television station bearing that call
sign located in the Odessa-Midland, Texas,
DMA, owned by Raycom.
J. ‘‘KXXV’’ means the ABC-affiliated
broadcast television station bearing that call
sign located in the Waco-Temple-Bryan,
Texas, DMA, owned by Raycom.
K. ‘‘Lockwood’’ means Greensboro TV,
LLC, a Virginia limited liability company
headquartered in Hampton, Virginia, its
successors and assigns, and its subsidiaries,
divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, members,
officers, managers, agents, and employees.
L. ‘‘Marquee’’ means Marquee Broadcasting
Georgia, Inc., a Georgia corporation
headquartered in Lawrenceville, Georgia, its
successors and assigns, and its subsidiaries,
divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, officers,
managers, agents, and employees.
M. ‘‘Raycom’’ means Defendant Raycom
Media, Inc., a Delaware corporation
headquartered in Montgomery, Alabama, its
successors and assigns, and its subsidiaries,
divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, officers,
managers, agents, and employees.
N. ‘‘Scripps’’ means the E.W. Scripps
Company, an Ohio corporation
headquartered in Cincinnati, Ohio, its
successors and assigns, and its subsidiaries,
divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, officers,
managers, agents, and employees.
O. ‘‘TEGNA’’ means TEGNA Inc., a
Delaware corporation headquartered in
McLean, Virginia, its successors and assigns,
and its subsidiaries, divisions, groups,
affiliates, partnerships, and joint ventures,
and their directors, officers, managers,
agents, and employees.
P. ‘‘WDFX–TV’’ means the FOX-affiliated
broadcast television station bearing that call
sign located in the Dothan, Alabama, DMA,
owned by Raycom.
Q. ‘‘WFXG’’ means the FOX-affiliated
broadcast television station bearing that call
sign located in the Augusta, Georgia, DMA,
owned by Raycom.
R. ‘‘WPGX’’ means the FOX-affiliated
broadcast television station bearing that call
sign located in the Panama City, Florida,
DMA, owned by Raycom.
S. ‘‘WSWG’’ means the CBS-affiliated
broadcast television station bearing that call
sign located in the Albany, Georgia, DMA,
owned by Gray.
T. ‘‘WTNZ’’ means the FOX-affiliated
broadcast television station bearing that call
sign located in the Knoxville, Tennessee,
DMA, owned by Raycom.
U. ‘‘WTOL’’ means the CBS-affiliated
broadcast television station bearing that call
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sign located in the Toledo, Ohio, DMA,
owned by Raycom.
V. ‘‘WTXL–TV’’ means the ABC-affiliated
broadcast television station bearing that call
sign located in the Tallahassee, FloridaThomasville, Georgia, DMA, owned by
Raycom.
III. APPLICABILITY
A. This Final Judgment applies to
Defendants and all other persons in active
concert or participation with any of them
who receive actual notice of this Final
Judgment by personal service or otherwise.
B. If, prior to complying with Sections IV
and V of this Final Judgment, Defendants sell
or otherwise dispose of all or substantially all
of their assets or of lesser business units that
include the Divestiture Assets, they shall
require the purchaser to be bound by the
provisions of this Final Judgment.
Defendants need not obtain such an
agreement from the Acquirers.
C. If, prior to the entry of this Final
Judgment, Defendants sell or otherwise
dispose of business units that do not include
any of the Divestiture Assets, then this Final
Judgment shall not apply to such business
units.
IV. DIVESTITURES
A. Defendants are ordered and directed,
within ninety (90) calendar days after the
filing of the Complaint in this matter, or five
(5) calendar days after notice of entry of this
Final Judgment by the Court, whichever is
later, to divest the Divestiture Assets in a
manner consistent with this Final Judgment
to one or more Acquirers acceptable to the
United States, in its sole discretion. The
United States, in its sole discretion, may
agree to one or more extensions of this time
period not to exceed ninety (90) calendar
days in total, and shall notify the Court in
such circumstances.
B. With respect to divestiture of the
Divestiture Assets by Defendants, or by the
Divestiture Trustee appointed pursuant to
Section V of this Final Judgment, if
applications have been filed with the FCC
within the period permitted for divestiture
seeking approval to assign or transfer licenses
to the Acquirer(s) of the Divestiture Assets,
but an order or other dispositive action by
the FCC on such applications has not been
issued before the end of the period permitted
for divestiture, the period shall be extended
with respect to divestiture of the Divestiture
Assets for which no FCC order has issued
until five (5) days after such order is issued.
Defendants agree to use their best efforts to
divest the Divestiture Assets and to obtain all
necessary FCC approvals as expeditiously as
possible. This Final Judgment does not limit
the FCC’s exercise of its regulatory powers
and process with respect to the Divestiture
Assets. Authorization by the FCC to conduct
the divestiture of a Divestiture Asset in a
particular manner will not modify any of the
requirements of this Final Judgment.
C. In the event that Defendants are
attempting to divest the KXXV, KRHD–CD, or
WTXL–TV Divestiture Assets to an Acquirer
other than Scripps; the WTOL or KWES–TV
Divestiture Assets to an Acquirer other than
TEGNA; the WTNZ, WFXG, WPGX, or
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WDFX–TV Divestiture Assets to an Acquirer
other than Lockwood; or the WSWG
Divestiture Assets to an Acquirer other than
Marquee:
(1) Defendants, in accomplishing the
divestitures ordered by this Final Judgment,
promptly shall make known, by usual and
customary means, the availability of the
Divestiture Assets;
(2) Defendants shall inform any person
making an inquiry regarding a possible
purchase of the relevant Divestiture Assets
that they are being divested pursuant to this
Final Judgment and provide that person with
a copy of this Final Judgment;
(3) Defendants shall offer to furnish to all
prospective Acquirers, subject to customary
confidentiality assurances, all information
and documents relating to the relevant
Divestiture Assets customarily provided in a
due diligence process except such
information or documents subject to the
attorney-client privilege or work-product
doctrine; and
(4) Defendants shall make available such
information to the United States at the same
time that such information is made available
to any other person.
D. Defendants shall provide each Acquirer
and the United States information relating to
the personnel involved in the operation and
management of the relevant Divestiture
Assets to enable the Acquirer to make offers
of employment. Defendants will not interfere
with any negotiations by any Acquirer to
employ or contract with any Defendant
employee whose primary responsibility
relates to the operation or management of the
relevant Divestiture Assets.
E. Defendants shall permit the prospective
Acquirers of the Divestiture Assets to have
reasonable access to personnel and to make
inspections of the physical facilities of the
Divestiture Assets; access to any and all
environmental, zoning, and other permit
documents and information; and access to
any and all financial, operational, or other
documents and information customarily
provided as part of a due diligence process.
F. Defendants shall warrant to the
Acquirers that each asset will be operational
on the date of sale.
G. Defendants shall not take any action that
will impede in any way the permitting,
operation, or divestiture of the Divestiture
Assets.
H. At the option of the respective Acquirer,
Defendants shall enter into a transition
services agreement with each Acquirer for a
period of up to six (6) months to facilitate the
continuous operations of the relevant
Divestiture Assets until the Acquirer can
provide such capabilities independently. The
terms and conditions of any contractual
arrangement intended to satisfy this
provision must be reasonably related to
market conditions for the services provided,
and shall be subject to the approval of the
United States, in its sole discretion. The
United States in its sole discretion may
approve one or more extensions of this
agreement for a total of up to an additional
six (6) months.
I. In the case of Lockwood as the Acquirer
of the WFXG and/or WDFX–TV Divestiture
Assets and at the option of Lockwood,
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1221
Defendants shall enter into an agreement
with Lockwood to provide to WFXG and
WDFX–TV (or, if Lockwood is purchasing
just one of those stations, that station)
substantially the same local news
programming as the respective stations
currently receive from other stations owned
or operated by Raycom for one (1) year after
the sale of the WFXG and/or WDFX–TV
Divestiture Assets, respectively, to
Lockwood, with such agreement to be
terminable by Lockwood on no more than
thirty (30) days’ notice. The terms and
conditions of any contractual arrangement
intended to satisfy this provision must be
reasonably related to market conditions for
the services provided, and shall be subject to
the approval of the United States, in its sole
discretion. The United States in its sole
discretion, and at the option of Lockwood,
may approve one or more extensions of any
such agreement for a total of up to an
additional one (1) year.
J. In the case of Marquee as the Acquirer
of the WSWG Divestiture Assets, the
transition services agreement contemplated
by Paragraph IV(H) shall include, at the
option of Marquee, an agreement by
Defendants to provide to WSWG
substantially the same local news
programming as that station currently
receives from other stations owned or
operated by Gray for at least ninety (90) days
after the sale of the WSWG Divestiture
Assets, with such agreement to be terminable
by Marquee on no more than thirty (30) days’
notice, except that such agreement may omit
up to two (2) hours of the news programming
currently provided to WSWG each week, the
identification of the hours to be omitted to
be determined by Marquee. For the
avoidance of doubt, the terms and conditions
of any contractual arrangement intended to
satisfy this provision must be reasonably
related to market conditions for the services
provided, and shall be subject to the approval
of the United States, in its sole discretion.
K. Defendants shall warrant to the
Acquirers (1) that there are no material
defects in the environmental, zoning, or other
permits pertaining to the operation of the
Divestiture Assets, and (2) that, following the
sale of the Divestiture Assets, Defendants
will not undertake, directly or indirectly, any
challenges to the environmental, zoning, or
other permits relating to the operation of the
Divestiture Assets.
L. Unless the United States otherwise
consents in writing, the divestitures pursuant
to Section IV, or by the Divestiture Trustee
appointed pursuant to Section V of this Final
Judgment, shall include the entire Divestiture
Assets and shall be accomplished in such a
way as to satisfy the United States, in its sole
discretion, that the Divestiture Assets can
and will be used by each Acquirer as part of
a viable, ongoing commercial television
broadcasting business. Divestiture of the
Divestiture Assets may be made to one or
more Acquirers, provided that in each
instance it is demonstrated to the sole
satisfaction of the United States that the
Divestiture Assets will remain viable, and the
divestiture of such assets will remedy the
competitive harm alleged in the Complaint.
The divestitures, whether made pursuant to
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Section IV or Section V of this Final
Judgment:
(1) shall be made to Acquirers that, in the
United States’ sole judgment, have the intent
and capability (including the necessary
managerial, operational, technical, and
financial capability) to compete effectively in
the commercial television broadcasting
business; and
(2) shall be accomplished so as to satisfy
the United States, in its sole discretion, that
none of the terms of any agreement between
any Acquirer and Defendants give
Defendants the ability unreasonably to raise
the costs of the Acquirer, to lower the
efficiency of the Acquirer, or otherwise to
interfere in the ability of the Acquirer to
compete effectively.
V. APPOINTMENT OF DIVESTITURE
TRUSTEE
A. If Defendants have not divested the
Divestiture Assets within the time period
specified in Paragraph IV(A) and Paragraph
IV(B), Defendants shall notify the United
States of that fact in writing, specifically
identifying the Divestiture Assets that have
not been divested. Upon application of the
United States, the Court shall appoint a
Divestiture Trustee selected by the United
States and approved by the Court to effect the
divestiture of the Divestiture Assets that have
not yet been divested.
B. After the appointment of a Divestiture
Trustee becomes effective, only the
Divestiture Trustee shall have the right to sell
the relevant Divestiture Assets. The
Divestiture Trustee shall have the power and
authority to accomplish the divestiture to an
Acquirer acceptable to the United States, in
its sole discretion, at such price and on such
terms as are then obtainable upon reasonable
effort by the Divestiture Trustee, subject to
the provisions of this Final Judgment, and
shall have such other powers as this Court
deems appropriate. Subject to Paragraph V(D)
of this Final Judgment, the Divestiture
Trustee may hire at the cost and expense of
Defendants any agents, investment bankers,
attorneys, accountants, or consultants, who
shall be solely accountable to the Divestiture
Trustee, reasonably necessary in the
Divestiture Trustee’s judgment to assist in the
divestiture. Any such agents, investment
bankers, attorneys, accountants, or
consultants shall serve on such terms and
conditions as the United States approves,
including confidentiality requirements and
conflict of interest certifications.
C. Defendants shall not object to a sale by
the Divestiture Trustee on any ground other
than the Divestiture Trustee’s malfeasance.
Any such objections by Defendants must be
conveyed in writing to the United States and
the Divestiture Trustee within ten (10)
calendar days after the Divestiture Trustee
has provided the notice required under
Section VI.
D. The Divestiture Trustee shall serve at
the cost and expense of Defendants pursuant
to a written agreement, on such terms and
conditions as the United States approves,
including confidentiality requirements and
conflict of interest certifications. The
Divestiture Trustee shall account for all
monies derived from the sale of the relevant
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Divestiture Assets and all costs and expenses
so incurred. After approval by the Court of
the Divestiture Trustee’s accounting,
including fees for its services yet unpaid and
those of any professionals and agents
retained by the Divestiture Trustee, all
remaining money shall be paid to Defendants
and the trust shall then be terminated. The
compensation of the Divestiture Trustee and
any professionals and agents retained by the
Divestiture Trustee shall be reasonable in
light of the value of the Divestiture Assets
subject to sale by the Divestiture Trustee and
based on a fee arrangement providing the
Divestiture Trustee with incentives based on
the price and terms of the divestiture and the
speed with which it is accomplished, but the
timeliness of the divestiture is paramount. If
the Divestiture Trustee and Defendants are
unable to reach agreement on the Divestiture
Trustee’s or any agent’s or consultant’s
compensation or other terms and conditions
of engagement within fourteen (14) calendar
days of the appointment of the Divestiture
Trustee, agent, or consultant, the United
States may, in its sole discretion, take
appropriate action, including making a
recommendation to the Court. The
Divestiture Trustee shall, within three (3)
business days of hiring any other agents or
consultants, provide written notice of such
hiring and the rate of compensation to
Defendants and the United States.
E. Defendants shall use their best efforts to
assist the Divestiture Trustee in
accomplishing the required divestitures. The
Divestiture Trustee and any agents or
consultants retained by the Divestiture
Trustee shall have full and complete access
to the personnel, books, records, and
facilities of the business to be divested, and
Defendants shall provide or develop financial
and other information relevant to such
business as the Divestiture Trustee may
reasonably request, subject to reasonable
protection for trade secrets; other
confidential research, development, or
commercial information; or any applicable
privileges. Defendants shall take no action to
interfere with or to impede the Divestiture
Trustee’s accomplishment of the divestiture.
F. After its appointment, the Divestiture
Trustee shall file monthly reports with the
United States and, as appropriate, the Court
setting forth the Divestiture Trustee’s efforts
to accomplish the relevant divestitures
ordered under this Final Judgment. To the
extent such reports contain information that
the Divestiture Trustee deems confidential,
such reports shall not be filed on the public
docket of the Court. Such reports shall
include the name, address, and telephone
number of each person who, during the
preceding month, made an offer to acquire,
expressed an interest in acquiring, entered
into negotiations to acquire, or was contacted
or made an inquiry about acquiring, any
interest in the Divestiture Assets, and shall
describe in detail each contact with any such
person. The Divestiture Trustee shall
maintain full records of all efforts made to
divest the relevant Divestiture Assets.
G. If the Divestiture Trustee has not
accomplished the divestitures ordered under
this Final Judgment within six (6) months
after its appointment, the Divestiture Trustee
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shall promptly file with the Court a report
setting forth (1) the Divestiture Trustee’s
efforts to accomplish the required
divestitures, (2) the reasons, in the
Divestiture Trustee’s judgment, why the
required divestitures have not been
accomplished, and (3) the Divestiture
Trustee’s recommendations. To the extent
such report contains information that the
Divestiture Trustee deems confidential, such
reports shall not be filed on the public docket
of the Court. The Divestiture Trustee shall at
the same time furnish such report to the
United States, which shall have the right to
make additional recommendations consistent
with the purpose of the trust. The Court
thereafter shall enter such orders as it shall
deem appropriate to carry out the purpose of
this Final Judgment, which may, if necessary,
include extending the trust and the term of
the Divestiture Trustee’s appointment by a
period requested by the United States.
H. If the United States determines that the
Divestiture Trustee has ceased to act or failed
to act diligently or in a reasonably costeffective manner, it may recommend that the
Court appoint a substitute Divestiture
Trustee.
VI. NOTICE OF PROPOSED DIVESTITURE
A. Within (10) calendar days after notice of
entry of this Final Judgment by the Court, or
two (2) business days following execution of
a definitive divestiture agreement, whichever
is later, Defendants or the Divestiture
Trustee, whichever is then responsible for
effecting the divestitures required herein,
shall notify the United States of any
proposed divestiture required by Section IV
or Section V of this Final Judgment. If the
Divestiture Trustee is responsible, it shall
similarly notify Defendants. The notice shall
set forth the details of the proposed
divestiture and list the name, address, and
telephone number of each person not
previously identified who tendered an offer
for, or expressed an interest in or desire to
acquire, any ownership interest in the
relevant Divestiture Assets, together with full
details of the same.
B. Within fifteen (15) calendar days of
receipt by the United States of such notice,
the United States may request from
Defendants, the proposed Acquirer, any other
third party, or the Divestiture Trustee, if
applicable, additional information
concerning the proposed divestiture, the
proposed Acquirer, and any other potential
Acquirers. Defendants and the Divestiture
Trustee shall furnish any additional
information requested within fifteen (15)
calendar days of the receipt of the request,
unless the parties shall otherwise agree.
C. Within thirty (30) calendar days after
receipt of the notice or within twenty (20)
calendar days after the United States has
been provided the additional information
requested from Defendants, the proposed
Acquirer, any third party, and the Divestiture
Trustee, whichever is later, the United States
shall provide written notice to Defendants
and the Divestiture Trustee, if there is one,
stating whether or not it objects to the
proposed divestiture. If the United States
provides written notice that it does not
object, the divestiture may be consummated,
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subject only to Defendants’ limited right to
object to the sale under Paragraph V(C) of
this Final Judgment. Absent written notice
that the United States does not object to the
proposed Acquirer, or upon objection by the
United States, a divestiture proposed under
Section IV or Section V shall not be
consummated. Upon objection by Defendants
under Paragraph V(C), a divestiture proposed
under Section V shall not be consummated
unless approved by the Court.
VII. FINANCING
Defendants shall not finance all or any part
of any purchase made pursuant to Section IV
or Section V of this Final Judgment.
VIII. HOLD SEPARATE
Until the divestitures required by this Final
Judgment have been accomplished,
Defendants shall take all steps necessary to
comply with the Hold Separate Stipulation
and Order entered by this Court. Defendants
shall take no action that would jeopardize the
divestitures ordered by this Court.
IX. AFFIDAVITS
A. Within twenty (20) calendar days of the
filing of the Complaint in this matter, and
every thirty (30) calendar days thereafter
until the divestitures have been completed
under Section IV and Section V of this Final
Judgment, Defendants shall deliver to the
United States an affidavit, signed by each
Defendant’s Chief Financial Officer and
General Counsel or, subject to the approval
of the United States, an officer of the
Defendant, which shall describe the fact and
manner of Defendants’ compliance with
Section IV and Section V of this Final
Judgment. Each such affidavit shall include
the name, address, and telephone number of
each person who, during the preceding thirty
(30) calendar days, made an offer to acquire,
expressed an interest in acquiring, entered
into negotiations to acquire, or was contacted
or made an inquiry about acquiring, any
interest in the Divestiture Assets, and shall
describe in detail each contact with any such
person during that period. Each such
affidavit shall also include a description of
the efforts Defendants have taken to solicit
buyers for and complete the sale of the
Divestiture Assets, including efforts to secure
FCC or other regulatory approvals, and to
provide required information to prospective
Acquirers, including the limitations, if any,
on such information. Assuming the
information set forth in the affidavit is true
and complete, any objection by the United
States to information provided by
Defendants, including limitations on
information, shall be made within fourteen
(14) calendar days of receipt of such affidavit.
B. Within twenty (20) calendar days after
the filing of the Complaint in this matter,
Defendants shall deliver to the United States
an affidavit that describes in reasonable
detail all actions Defendants have taken and
all steps Defendants have implemented on an
ongoing basis to comply with Section VIII of
this Final Judgment. Defendants shall deliver
to the United States an affidavit describing
any changes to the efforts and actions
outlined in Defendants’ earlier affidavits filed
pursuant to this Paragraph IX(B) within
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Jkt 247001
fifteen (15) calendar days after the change is
implemented.
C. Defendants shall keep all records of all
efforts made to preserve and divest the
Divestiture Assets until one year after such
divestitures have been completed.
X. COMPLIANCE INSPECTION
A. For the purposes of determining or
securing compliance with this Final
Judgment, or of any related orders such as
any Hold Separate Stipulation and Order, or
of determining whether the Final Judgment
should be modified or vacated, and subject
to any legally recognized privilege, from time
to time authorized representatives of the
United States, including agents and
consultants retained by the United States,
shall, upon written request of an authorized
representative of the Assistant Attorney
General in charge of the Antitrust Division,
and on reasonable notice to Defendants, be
permitted:
(1) access during Defendants’ office hours
to inspect and copy, or at the option of the
United States, to require Defendants to
provide electronic copies of, all books,
ledgers, accounts, records, data, and
documents in the possession, custody, or
control of Defendants, relating to any matters
contained in this Final Judgment; and
(2) to interview, either informally or on the
record, Defendants’ officers, employees, or
agents, who may have their individual
counsel present, regarding such matters. The
interviews shall be subject to the reasonable
convenience of the interviewee and without
restraint or interference by Defendants.
B. Upon the written request of an
authorized representative of the Assistant
Attorney General in charge of the Antitrust
Division, Defendants shall submit written
reports or responses to written
interrogatories, under oath if requested,
relating to any of the matters contained in
this Final Judgment as may be requested.
C. No information or documents obtained
by the means provided in this Section shall
be divulged by the United States to any
person other than an authorized
representative of the executive branch of the
United States, except in the course of legal
proceedings to which the United States is a
party (including grand jury proceedings), or
for the purpose of securing compliance with
this Final Judgment, or as otherwise required
by law.
D. If at the time that Defendants furnish
information or documents to the United
States, Defendants represent and identify in
writing the material in any such information
or documents to which a claim of protection
may be asserted under Rule 26(c)(1)(G) of the
Federal Rules of Civil Procedure, and
Defendants mark each pertinent page of such
material, ‘‘Subject to claim of protection
under Rule 26(c)(1)(G) of the Federal Rules
of Civil Procedure,’’ then the United States
shall give Defendants ten (10) calendar days’
notice prior to divulging such material in any
legal proceeding (other than a grand jury
proceeding).
XI. NO REACQUISITION AND
LIMITATIONS ON COLLABORATIONS
A. During the term of this Final Judgment,
Defendants may not (1) reacquire any part of
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1223
the Divestiture Assets; (2) acquire any option
to reacquire any part of the Divestiture Assets
or to assign the Divestiture Assets to any
other person; (3) enter into any local
marketing agreement, joint sales agreement,
other cooperative selling arrangement, or
shared services agreement (except as
provided in this Paragraph XI(A) or in
Paragraph XI(B)), or conduct other business
negotiations jointly with any Acquirer with
respect to the Divestiture Assets divested to
such Acquirer; or (4) provide financing or
guarantees of financing with respect to the
Divestiture Assets. The shared services
prohibition does not preclude Defendants
from continuing or entering into agreements
in a form customarily used in the industry to
(a) share news helicopters or (b) pool generic
video footage that does not include recording
a reporter or other on-air talent, and does not
preclude Defendants from entering into any
non-sales-related shared services agreement
or transition services agreement that is
approved in advance by the United States in
its sole discretion.
B. Paragraph XI(A) shall not prevent
Defendants from entering into agreements to
provide news programming to broadcast
television stations included in the Divestiture
Assets, provided that Defendants do not sell,
price, market, hold out for sale, or profit from
the sale of advertising associated with the
news programming provided by Defendants
under such agreements except by approval of
the United States in its sole discretion.
XII. RETENTION OF JURISDICTION
The Court retains jurisdiction to enable any
party to this Final Judgment to apply to the
Court at any time for further orders and
directions as may be necessary or appropriate
to carry out or construe this Final Judgment,
to modify any of its provisions, to enforce
compliance, and to punish violations of its
provisions.
XIII. ENFORCEMENT OF FINAL
JUDGMENT
A. The United States retains and reserves
all rights to enforce the provisions of this
Final Judgment, including the right to seek
an order of contempt from the Court.
Defendants agree that in any civil contempt
action, any motion to show cause, or any
similar civil action brought by the United
States regarding an alleged violation of this
Final Judgment, the United States may
establish a violation of the decree and the
appropriateness of any remedy therefor by a
preponderance of the evidence, and
Defendants waive any argument that a
different standard of proof should apply.
B. The Final Judgment should be
interpreted to give full effect to the
procompetitive purposes of the antitrust laws
and to restore all competition the United
States alleged was harmed by the challenged
conduct. Defendants agree that they may be
held in contempt of, and that the Court may
enforce, any provision of this Final Judgment
that, as interpreted by the Court in light of
these procompetitive principles and applying
ordinary tools of interpretation, is stated
specifically and in reasonable detail, whether
or not it is clear and unambiguous on its face.
In any such interpretation, the terms of this
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I. NATURE AND PURPOSE OF THE
PROCEEDING
On June 23, 2018, Defendant Gray
Television, Inc. (‘‘Gray’’) and Raycom Media,
Inc. (‘‘Raycom,’’ and together with Gray,
‘‘Defendants’’) entered into an Agreement
and Plan of Merger (the ‘‘Merger Agreement’’)
pursuant to which Gray proposes to acquire
Raycom for approximately $3.6 billion. The
United States filed a civil antitrust Complaint
on December 14, 2018, seeking to enjoin the
proposed merger. The Complaint alleges that
the proposed merger likely would
substantially lessen competition in violation
of Section 7 of the Clayton Act, 15 U.S.C.
§ 18, in nine local geographic markets, in (1)
the licensing of the television programming
of NBC, CBS, ABC, and FOX (‘‘Big 4’’)
affiliate stations to cable, satellite, and fiber
XIV. EXPIRATION OF FINAL JUDGMENT
optic television providers (referred to
collectively as multichannel video
Unless the Court grants an extension, this
programming distributors, or ‘‘MVPDs’’) for
Final Judgment shall expire ten (10) years
retransmission to their subscribers (known as
from the date of its entry, except that after
‘‘retransmission consent’’), and (2) the sale of
five (5) years from the date of its entry, this
broadcast television spot advertising. The
Final Judgment may be terminated upon
nine Designated Market Areas (‘‘DMAs’’) in
notice by the United States to the Court and
which a substantial reduction in competition
Defendants that the divestitures have been
is alleged are: (i) Waco-Temple-Bryan, Texas;
completed and that the continuation of the
(ii) Tallahassee, Florida-Thomasville,
Final Judgment no longer is necessary or in
Georgia; (iii) Toledo, Ohio; (iv) Odessathe public interest.
Midland, Texas; (v) Knoxville, Tennessee;
(vi) Augusta, Georgia; (vii) Panama City,
XV. PUBLIC INTEREST DETERMINATION
Florida; (viii) Dothan, Alabama; and (ix)
Entry of this Final Judgment is in the
Albany, Georgia (collectively, ‘‘the Overlap
public interest. The parties have complied
DMAs’’).1 The loss of competition alleged in
with the requirements of the Antitrust
the Complaint likely would result in an
Procedures and Penalties Act, 15 U.S.C. § 16, increase in retransmission consent fees
including making copies available to the
charged to MVPDs, much of which would be
public of this Final Judgment, the
passed through to subscribers, and higher
Competitive Impact Statement, any
prices for broadcast television spot
comments thereon, and the United States’
advertising in each Overlap DMA.
responses to comments. Based upon the
Concurrent with the filing of the
record before the Court, which includes the
Complaint, the United States filed a Hold
Competitive Impact Statement and any
Separate Stipulation and Order (‘‘Hold
comments and responses to comments filed
Separate’’) and proposed Final Judgment,
with the Court, entry of this Final Judgment
which are designed to eliminate the
is in the public interest.
anticompetitive effects that would have
Date: llllllllllllllllll resulted from Gray’s merger with Raycom.
Under the proposed Final Judgment, which
Court approval subject to procedures of
is explained more fully below, Defendants
Antitrust Procedures and Penalties Act, 15
are required to divest the following broadcast
U.S.C. § 16
television stations (the ‘‘Divestiture
lllllllllllllllllllll Stations’’) to acquirers acceptable to the
United States District Judge
United States in its sole discretion: (i) KXXV
and KRHD–CD, located in the Waco-TempleUNITED STATES DISTRICT COURT FOR
Bryan, Texas, DMA; (ii) WTXL–TV, located
THE DISTRICT OF COLUMBIA
in the Tallahassee, Florida-Thomasville,
United States of America, 450 Fifth Street
Georgia, DMA; (iii) WTOL, located in the
NW, Washington, DC 20530. Plaintiff, v. Gray Toledo, Ohio, DMA; (iv) KWES–TV, located
Television, Inc., 4370 Peachtree Road NE,
in the Odessa-Midland, Texas, DMA; (v)
Atlanta, Georgia 30319; and Raycom Media,
WTNZ, located in the Knoxville, Tennessee,
Inc., RSA Tower 20th Floor, 201 Monroe
DMA; (vi) WFXG, located in the Augusta,
Street, Montgomery, Alabama 36104
Georgia, DMA; (vii) WPGX, located in the
Defendants.
Case No. 1:18–cv–2951
1 A DMA is a geographic unit for which A.C.
Judge Christopher R. Cooper
Nielsen Company—a firm that surveys television
Final Judgment should not be construed
against either party as the drafter.
C. In any enforcement proceeding in which
the Court finds that Defendants have violated
this Final Judgment, the United States may
apply to the Court for a one-time extension
of this Final Judgment, together with such
other relief as may be appropriate. In
connection with any successful effort by the
United States to enforce this Final Judgment
against a Defendant, whether litigated or
resolved prior to litigation, that Defendant
agrees to reimburse the United States for the
fees and expenses of its attorneys, as well as
any other costs including experts’ fees,
incurred in connection with that enforcement
effort, including in the investigation of the
potential violation.
COMPETITIVE IMPACT STATEMENT
Plaintiff United States of America (‘‘United
States’’), pursuant to Section 2(b) of the
Antitrust Procedures and Penalties Act
(‘‘APPA’’ or ‘‘Tunney Act’’), 15 U.S.C.
§ 16(b)–(h), files this Competitive Impact
Statement relating to the proposed Final
Judgment submitted for entry in this civil
antitrust proceeding.
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viewers—furnishes broadcast television stations,
MVPDs, cable and satellite television networks,
advertisers, and advertising agencies in a particular
area with data to aid in evaluating audience size
and composition. DMAs are widely accepted by
industry participants as the standard geographic
areas to use in evaluating television audience size
and demographic composition. The Federal
Communications Commission (‘‘FCC’’) also uses
DMAs as geographic units with respect to its MVPD
regulations.
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Panama City, Florida, DMA; (viii) WDFX–TV,
located in the Dothan, Alabama, DMA; and
(ix) WSWG, located in the Albany, Georgia,
DMA. Under the Hold Separate, Defendants
will take certain steps to ensure that the
Divestiture Stations will operate as
independent, economically viable, and
ongoing business concerns that will remain
independent and uninfluenced by the
consummation of the acquisition, and that
competition is maintained during the
pendency of the ordered divestitures.
The United States and Defendants have
stipulated that the proposed Final Judgment
may be entered after compliance with the
APPA. Entry of the proposed Final Judgment
would terminate this action, except that the
Court would retain jurisdiction to construe,
modify, or enforce the provisions of the
proposed Final Judgment and to punish
violations thereof.
II. DESCRIPTION OF THE EVENTS GIVING
RISE TO THE ALLEGED VIOLATION
A. The Defendants and the Proposed
Transaction
Gray is a Georgia corporation with its
headquarters in Atlanta, Georgia. Gray owns
92 television stations in 56 DMAs, of which
83 are Big 4 affiliates.
Raycom is a Delaware corporation with its
headquarters in Montgomery, Alabama.
Raycom owns 51 television stations in 43
DMAs, of which 45 are Big 4 affiliates.
Pursuant to the Merger Agreement, Gray
agreed to acquire Raycom for approximately
$3.6 billion, through a merger transaction.
This merger is the subject of the Complaint
and proposed Final Judgment filed in this
case.
B. Big 4 Television Retransmission Consent
1. Background
MVPDs, such as Comcast, DirecTV, and
Mediacom, typically pay the owner of each
local Big 4 broadcast station in a given DMA
a per-subscriber fee for the right to retransmit
the station’s content to the MVPD’s
subscribers. The per-subscriber fee and other
terms under which an MVPD is permitted to
distribute a station’s content to its
subscribers is set forth in a retransmission
agreement. Retransmission agreements are
negotiated directly between a broadcast
station group, such as Gray or Raycom, and
a given MVPD, and these agreements cover
all of the station group’s stations located in
the MVPDs service area, or ‘‘footprint.’’
Each broadcast station group typically
renegotiates retransmission agreements with
the MVPDs every few years. If an MVPD and
a broadcast station group cannot agree on a
retransmission consent fee at the expiration
of a retransmission agreement, the result is a
‘‘blackout’’ of the broadcast group’s stations
from the particular MVPD—i.e., an openended period during which the MVPD may
not distribute those stations to its
subscribers, until a new contract is
successfully negotiated.
2. Relevant Markets
The licensing of Big 4 television
retransmission consent constitutes a relevant
product market and line of commerce under
Section 7 of the Clayton Act. Big 4 broadcast
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content has unique appeal to television
viewers, as compared to the other content
that is available through broadcast and cable
stations. Big 4 stations usually are the highest
ranked in terms of audience share and ratings
in each DMA, largely because of unique
offerings such as local news, sports, and
highly ranked primetime programs. Viewers
typically consider the Big 4 stations to be
close substitutes for one another. Due to
these features, MVPDs regard Big 4
programming as highly desirable for
inclusion in the packages they offer
subscribers. Non-Big-4 broadcast stations are
typically not close substitutes for viewers of
Big 4 stations.
If an MVPD suffers a blackout of a Big 4
station in a given DMA, many of the MVPD’s
subscribers in that DMA are likely to turn to
other Big 4 stations in the DMA to watch
similar content. This willingness of viewers
to switch between competing Big 4 broadcast
stations limits an MVPD’s expected losses in
the case of a blackout, and thus limits a
broadcaster’s ability to extract higher fees
from that MVPD—since an MVPD’s
willingness to pay higher retransmission
consent fees for content rises or falls with the
harm it would suffer if that content were lost.
Due to the limited programming typically
offered by non-Big-4 stations, viewers are
much less likely to switch to a non-Big-4
station than to switch to other Big 4 stations
in the event of a blackout of a Big 4 station.
Accordingly, competition from non-Big-4
stations does not typically impose a
significant competitive constraint on the
retransmission consent fees charged by the
owners of Big 4 stations. For the same
reasons, subscribers—and therefore MVPDs—
generally do not view cable network
programming as a close substitute for Big 4
network content.
Because viewers do not regard non-Big-4
broadcast stations, or cable networks, as close
substitutes for the programming they receive
from Big 4 stations, these other sources of
programming are not sufficient to discipline
an increase in the fees charged for Big 4
television retransmission consent.
Accordingly, a small but significant increase
in the retransmission consent fees of Big 4
affiliates would not cause enough MVPDs to
forego carrying the content of the Big 4
affiliates to make such an increase
unprofitable for the Big 4 affiliates.
Gray share
(percent)
Overlap DMA
Augusta, GA .............................................
Panama City, FL ......................................
Dothan, AL ...............................................
Tallahassee, FL-Thomasville, GA ............
Albany, GA ...............................................
Toledo, OH ...............................................
Waco-Temple-Bryan, TX .........................
Knoxville, TN ............................................
Odessa-Midland, TX ................................
Raycom share
(percent)
Merged share
(percent)
24
24
24
32
32
24
24
24
24
74
73
73
65
65
49
49
49
48
50
50
49
33
33
25
25
25
24
C. Broadcast Television Spot Advertising
As indicated by the preceding chart, in
each Overlap DMA the post-merger HHI
would exceed 2,500 and the merger would
increase the HHI by more than 200 points. As
a result, the proposed merger is presumed
likely to enhance market power under the
Horizontal Merger Guidelines issued by the
Department of Justice and the Federal Trade
Commission.
In addition to substantially increasing the
concentration levels in each Overlap DMA,
the proposed merger would also enable Gray
to black out more Big 4 stations
simultaneously in each of the Overlap DMAs
than either Gray or Raycom could black out
independently today, increasing Gray’s
bargaining leverage and likely leading to
increased retransmission consent fees to any
MVPD whose footprint includes any of the
Overlap DMAs. Retransmission consent
fees—and thus the fee increases likely to be
caused by the proposed merger—generally
are passed through to an MVPD’s subscribers
in the form of higher subscription fees or as
a line item on their bills.
Broadcast television spot advertising
constitutes a relevant product market and
line of commerce under Section 7 of the
Clayton Act. Broadcast television spot
advertising possesses a unique combination
of attributes that set it apart from advertising
on other media. Broadcast television spot
advertising combines sight, sound, and
motion in a way that makes television
advertisements particularly memorable and
impactful. Additionally, broadcast television
spot advertising reaches a large percentage of
an advertisers’ potential customers in a DMA,
2 The HHI is calculated by squaring the market
share of each firm competing in the market and
then summing the resulting numbers. For example,
for a market consisting of four firms with shares of
30, 30, 20, and 20 percent, the HHI is 2,600 (302
+ 302 + 202 + 202 = 2,600). The HHI takes into
account the relative size distribution of the firms in
a market. It approaches zero when a market is
occupied by a large number of firms of relatively
equal size, and reaches its maximum of 10,000
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1. Background
Broadcast television stations sell
advertising ‘‘spots’’ during breaks in their
programming. An advertiser purchases spots
from a broadcast station to communicate to
viewers within the DMA in which the
broadcast television station is located. Gray
and Raycom compete to sell broadcast
television spot advertising in each of the
Overlap DMAs.
2. Relevant Markets
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The relevant geographic markets for the
licensing of Big 4 television retransmission
consent are the individual DMAs in which
such licensing occurs. In the event of a
blackout of a Big 4 network station, FCC rules
generally prohibit an MVPD from importing
the same network’s content from another
DMA, so substitution to stations in other
DMAs cannot discipline a fee increase by
stations within a given DMA.
3. Anticompetitive Effects
In each of the Overlap DMAs, Gray and
Raycom each own at least one Big 4 affiliate
broadcast television station. By combining
the Defendants’ Big 4 stations, the proposed
merger would increase the Defendants’
market shares in the licensing of Big 4
television retransmission consent in each
Overlap DMA, and would increase the
market concentration in that business in each
Overlap DMA. The chart below summarizes
the Defendants’ approximate Big 4
retransmission consent market shares, and
market concentrations measured by the
widely used Herfindahl-Hirschman Index
(‘‘HHI’’) 2, in each Overlap DMA, before and
after the proposed merger.
Pre-merger
HHI
3,741
3,731
3,692
3,338
3,339
2,504
2,503
2,503
2,504
Post-merger
HHI
6,119
6,095
6,065
5,448
5,440
3,710
3,687
3,681
3,660
HHI increase
2,379
2,363
2,373
2,110
2,101
1,206
1,184
1,178
1,156
making it especially effective for promoting
brand awareness. Advertisers want to
advertise on broadcast stations because they
offer popular programming such as local
news, sports, and primetime and syndicated
shows that are especially attractive in
reaching a broad demographic base and a
large audience of viewers.
MVPDs sell spot advertising to be shown
during breaks in cable network programming.
However, cable television spot advertising is
an ineffective substitute for broadcast
television spot advertising. Cable television
spot advertising reaches far fewer television
households within a DMA, is limited in
supply, and generally offers more specialized
programs that appeal to niche audiences.
Digital media advertising is not an effective
substitute for broadcast television spot
advertising. Most forms of digital advertising
lack the combination of sight, sound, and
motion that characterize television
advertising, and, while online video
advertisements can combine sight, sound,
and motion, these advertisements face
challenges including the fact that they can be
skipped, minimized, or blocked. Also, digital
points when a market is controlled by a single firm.
The HHI increases both as the number of firms in
the market decreases and as the disparity in size
between those firms increases.
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advertising serves a different purpose from
broadcast advertising, as it typically targets
narrow demographic subsets of a population
and often seeks to generate an immediate
response.
Other forms of advertising, such as radio,
newspaper, billboard, and direct-mail
advertising, also are not effective substitutes.
They do not combine sight, sound, and
motion, and consequently lack television’s
ability to capture consumers with emotive
storytelling. In addition, they do not reach as
many local viewers or drive brand awareness
to the same extent as broadcast television
does.
For these reasons, advertisers likely would
not respond to a small but significant
increase in the price of broadcast television
spot advertising by switching to other forms
of advertising in sufficiently large numbers to
make the price increase unprofitable.
The relevant geographic markets for the
sale of broadcast television spot advertising
are the individual DMAs in which such
advertising is sold. For an advertiser seeking
to reach potential customers in a given DMA,
broadcast television stations located outside
of the DMA do not provide effective access
to the advertiser’s target audience, because
Gray share
(percent)
Overlap DMA
Albany, GA ...............................................
Dothan, AL ...............................................
Toledo, OH ...............................................
Panama City, FL ......................................
Augusta, GA .............................................
Tallahassee, FL-Thomasville, GA ............
Odessa-Midland, TX ................................
Waco-Temple-Bryan, TX .........................
Knoxville, TN ............................................
Raycom share
(percent)
Merged share
(percent)
71
15
37
10
17
16
35
19
10
82
80
75
64
61
64
65
60
38
11
65
38
54
44
48
30
41
28
Defendants’ large market shares reflect the
fact that, in each Overlap DMA, Gray and
Raycom each own at least one Big 4 station,
and often own one or more non-Big-4
network affiliates, which also sell spot
advertising.
As indicated by the preceding chart, in
each Overlap DMA the post-merger HHI
would exceed 2,500 and the merger would
increase the HHI by more than 200 points. As
a result, the proposed merger is presumed
likely to enhance market power under the
Horizontal Merger Guidelines.
In each Overlap DMA, Defendants’
broadcast stations compete head-to-head in
the sale of broadcast television spot
advertising. Advertisers targeting viewers in
the Overlap DMAs can respond to an
increase in one station’s spot advertising
their signals generally do not reach any
significant portion of the target DMA.
3. Anticompetitive Effects
By combining the broadcast television
stations of Gray and Raycom under common
ownership, the proposed merger would
increase the combined entity’s market shares
of the broadcast television spot advertising
business in each of the Overlap DMAs. The
chart below summarizes Defendants’
approximate market shares and the result of
the transaction on HHIs in the sale of
broadcast television spot advertising in each
Overlap DMA.
Pre-merger
HHI
prices by purchasing, or threatening to
purchase, advertising spots on one or more
stations owned by different broadcast station
groups, allowing the advertisers to avoid the
price increase or pressure the first station to
lower its prices. The proposed merger would
reduce the number of alternative sellers of
broadcast television spot advertising to
which such advertisers could turn to meet
their needs, likely resulting in higher
advertising prices.
D. Entry
Entry of a new broadcast station into an
Overlap DMA would not be timely, likely, or
sufficient to prevent or remedy the proposed
merger’s likely anticompetitive effects. The
FCC regulates entry through the issuance of
broadcast television licenses, which are
difficult to obtain because the availability of
5,407
4,866
3,088
4,220
3,695
3,267
2,563
2,988
2,791
The divestiture requirements of the
proposed Final Judgment will eliminate the
substantial anticompetitive effects of the
merger in each Overlap DMA, by maintaining
the Divestiture Stations as independent,
economically viable competitors. The
proposed Final Judgment requires Gray to
divest the Big 4 affiliates owned by either
Gray or Raycom in each of the Overlap
DMAs, as shown in the following chart:
KXXV and KRHD–CD ..
WTXL–TV .....................
WTOL ...........................
KWES–TV ....................
WTNZ ...........................
WFXG ..........................
WPGX ..........................
WDFX–TV ....................
WSWG .........................
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Certain assets are excluded from the assets
to be divested, as described in Definitions S
and T of the proposed Final Judgment. The
excluded assets relate to: (1) the Telemundo
PO 00000
Frm 00180
Fmt 4703
Sfmt 4703
1,600
1,912
2,784
1,054
1,503
1,492
2,125
1,576
576
A. The Divestitures
Waco-Temple-Bryan, Texas .........................................................................................
Tallahassee, Florida-Thomasville, Georgia ..................................................................
Toledo, Ohio .................................................................................................................
Odessa-Midland, Texas ................................................................................................
Knoxville, Tennessee ...................................................................................................
Augusta, Georgia ..........................................................................................................
Panama City, Florida ....................................................................................................
Dothan, Alabama ..........................................................................................................
Albany, Georgia ............................................................................................................
B. The Excluded Assets
7,007
6,778
5,872
5,274
5,197
4,759
4,688
4,564
3,367
III. EXPLANATION OF THE PROPOSED
FINAL JUDGMENT
Divestiture
stations
assets, tangible or intangible, necessary for
the operation of the Divestiture Stations as
viable, ongoing commercial broadcast
television stations.
HHI increase
spectrum is limited and the regulatory
process associated with obtaining a license is
lengthy. Even if a new signal were to become
available, commercial success would come
over a period of many years, if at all.
Overlap DMA
The Divestiture Stations must be divested
in such a way as to satisfy the United States
in its sole discretion that the Divestiture
Stations (1) can and will be operated by the
purchaser(s) as part of a viable, ongoing
commercial television broadcasting business,
and (2) are divested to acquirer(s) that have
the intent and capability to compete
effectively in that business. The proposed
Final Judgment requires divestiture of all
Post-merger
HHI
Big 4 affiliation
of divestiture
stations
Current owner
of divestiture
stations
ABC
ABC
CBS
NBC
FOX
FOX
FOX
FOX
CBS
Raycom.
Raycom.
Raycom.
Raycom.
Raycom.
Raycom.
Raycom.
Raycom.
Gray.
...............
...............
...............
...............
...............
...............
...............
...............
...............
and CW programming streams currently
broadcast on KWES–TV in the OdessaMidland, Texas, DMA; (2) the Telemundo
programming stream currently broadcast on
KXXV in the Waco-Temple-Bryan, Texas,
DMA; and (3) the CW programming stream
currently broadcast on WSWG in the Albany,
Georgia, DMA.
The excluded Telemundo and CW
programming streams currently are derived
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Federal Register / Vol. 84, No. 22 / Friday, February 1, 2019 / Notices
from separate network affiliations, and are
broadcast from digital subchannels of the
Divestiture Stations. As a result, the
Defendants’ retention of these Telemundo
and CW programming streams will not
prevent the divestiture buyers from operating
the Divestiture Stations as viable,
independent competitors. Nor will
Defendants’ retention of these assets
substantially lessen competition. Divesting
one of the Defendants’ Big 4 affiliates in each
Overlap DMA will ensure that competition in
the granting of Big 4 television
retransmission consent is not diminished.
Also, nearly all of the merger-induced
increase in concentration in the sale of
broadcast television spot advertising in each
Overlap DMA is avoided by the sale of one
Defendant’s Big 4 affiliates in each Overlap
DMA.
C. General Conditions and Proposed Buyers
Under the proposed Final Judgment,
Defendants agree to use their best efforts to
divest the Divestiture Stations and to obtain
any necessary FCC approvals as
expeditiously as possible. The proposed
Final Judgment contains requirements for
Defendants to provide prospective
purchasers of the Divestiture Stations with
access to relevant personnel and information.
Additionally, to facilitate the continuous
operations of the Divestiture Stations until
the acquirers can provide such capabilities
independently, Paragraph IV(H) of the
proposed Final Judgment provides that, at
the option of an acquirer of a Divestiture
Station, Defendants shall enter into a
transition services agreement with the
acquirer for a period of up to six months.
The United States has determined that the
following companies are acceptable
purchasers of Divestiture Stations: The E.W.
Scripps Company; TEGNA Inc.; Greensboro
TV, LLC, a member of the Lockwood
Broadcast Group of companies; and Marquee
Broadcasting Georgia, Inc. (respectively,
together with their subsidiaries and affiliated
entities and individuals, ‘‘Scripps,’’
‘‘TEGNA,’’ ‘‘Lockwood,’’ and ‘‘Marquee’’).
The following table sets out the proposed
purchaser for each Divestiture Station.
Overlap DMA
Divestiture
stations
Waco-Temple-Bryan, Texas .....................................................................................................................
Tallahassee, Florida-Thomasville, Georgia ..............................................................................................
Toledo, Ohio .............................................................................................................................................
Odessa-Midland, Texas ............................................................................................................................
Knoxville, Tennessee ................................................................................................................................
Augusta, Georgia ......................................................................................................................................
Panama City, Florida ................................................................................................................................
Dothan, Alabama ......................................................................................................................................
Albany, Georgia ........................................................................................................................................
KXXV and KRHD–CD ..
WTXL–TV .....................
WTOL ...........................
KWES–TV ....................
WTNZ ...........................
WFXG ..........................
WPGX ..........................
WDFX–TV ....................
WSWG .........................
Under the proposed Final Judgment, in the
event that Defendants attempt to divest
KXXV, KRHD–CD, or WTXL–TV to an
acquirer other than Scripps; WTOL or
KWES–TV to an acquirer other than TEGNA;
WTNZ, WFXG, WPGX, or WDFX–TV to an
acquirer other than Lockwood; or WSWG to
an acquirer other than Marquee, Defendants
agree to cooperate with these prospective
acquirers as contemplated in Paragraph IV(C)
of the proposed Final Judgment.
D. Conditions Specific to Certain Divestiture
Stations
The proposed Final Judgment also contains
provisions that will ensure the efficient
operation of the Divestiture Stations as they
transition to new ownership and create new
arrangements for their news programming. In
the case of Lockwood as the acquirer of
WFXG and/or WDFX–TV, Paragraph IV(I) of
the proposed Final Judgment provides that,
at the option of Lockwood, Defendants shall
enter into an agreement with Lockwood to
provide to WFXG and/or WDFX–TV
substantially the same local news
programming as the respective stations
currently receive from other stations owned
or operated by Raycom for a period of one
year after the sale of WFXG and/or WDFX–
TV, respectively, to Lockwood, with such
agreement being subject to extensions for a
total of up to one additional one year, at the
approval of the United States, and at the
option of Lockwood.
WFXG currently receives a portion of its
news programming from Raycom’s WTOC–
TV in Savannah, Georgia. WDFX–TV
currently receives its news programming
from Raycom’s WSFA in Montgomery,
Alabama. Continuation of the provision of
this news programming to WFXG and
WDFX–TV for one year would provide
Lockwood with enough time to take control
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of these stations, and make and implement
plans for the replacement of this news
programming with other sources of news.
Allowing these transitional arrangements to
be extended for up to one year provides a
safety mechanism, in case Lockwood has not
fully implemented its plans to replace the
Defendants’ news by the end of the one-year
period.
In the case of Marquee as the Acquirer of
WSWG, Paragraph IV(J) of the proposed Final
Judgment provides that the transition
services agreement contemplated by
Paragraph IV(H) shall include, at the option
of Marquee, an agreement by Defendants to
provide to WSWG (with small exceptions)
substantially the same local news
programming as that station currently
receives from other stations owned or
operated by Gray for at least 90 days after the
sale of WSWG.
WSWG currently receives its news
programming from Gray’s WCTV in the
Tallahassee, Florida-Thomasville, Georgia,
DMA. Marquee already operates an
unaffiliated station in Albany, Georgia,
which produces its own local news.
Therefore, Marquee will likely require a
relatively short transition period during
which it continues to receive out-of-DMA
news before implementing its plans for local
news programming on WSWG. The
agreement to continue supplying out-of-DMA
news for at least 90 days is reasonably
sufficient to allow Marquee to complete its
transition.
E. Timeline for Divestitures, Appointment of
Divestiture Trustee, and Conditions To
Ensure Independent Operation of the
Divestiture Stations Post-Divestiture
Under Paragraph IV(A) of the proposed
Final Judgment, divestiture of each of the
Divestiture Stations must occur within 90
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Frm 00181
Fmt 4703
Sfmt 4703
1227
Proposed
purchaser
Scripps.
Scripps.
TEGNA.
TEGNA.
Lockwood.
Lockwood.
Lockwood.
Lockwood.
Marquee.
calendar days after the filing of the
Complaint, or five calendar days after notice
of entry of the Final Judgment by the Court,
whichever is later, to one or more acquirers
acceptable to the United States, in its sole
discretion. The United States, in its sole
discretion, may agree to one or more
extensions of this time period not to exceed
90 calendar days in total, and shall notify the
Court in such circumstances. Paragraph IV(B)
of the proposed Final Judgment provides for
the tolling of deadlines for divestitures that
would otherwise be required to meet those
deadlines, in the case where a divestiture
requires certain FCC action but the FCC has
not taken such action by the time the
deadline would otherwise occur.
To provide for the possibility that
Defendants do not accomplish all required
divestitures within the periods set forth in
Paragraph IV(A) and Paragraph IV(B) of the
proposed Final Judgment, Section V of the
proposed Final Judgment provides that in
such a case the Court shall appoint a
Divestiture Trustee, selected by the United
States and approved by the Court, to effect
the divestitures. The proposed Final
Judgment provides that if a Divestiture
Trustee is appointed, Defendants shall pay
the costs and expenses of the Divestiture
Trustee. The Divestiture Trustee’s
compensation is to be structured so as to
provide an incentive based on the price
obtained and the speed with which the
divestitures are accomplished. After the
appointment of the Divestiture Trustee
becomes effective, the Divestiture Trustee is
required to file monthly reports with the
United States and, as appropriate, the Court,
setting forth the Divestiture Trustee’s efforts
to accomplish the required divestitures. If the
Divestiture Trustee has not accomplished the
required divestitures within six months after
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the Divestiture Trustee’s appointment, the
Divestiture Trustee must promptly file a
report with the Court, which shall enter such
orders as it deems appropriate to carry out
the purpose of the Final Judgment, which
may include extending the term of the
Divestiture Trustee’s appointment by a
period requested by the United States.
To ensure that the Divestiture Stations are
operated independently from Defendants
after the divestitures, Paragraph XI(A) of the
proposed Final Judgment provides that
during the term of the Final Judgment
Defendants shall not (1) reacquire any part of
the assets required to be divested; (2) acquire
any option to reacquire any part of such
assets or to assign them to any other person;
(3) enter into any local marketing agreement,
joint sales agreement, other cooperative
selling arrangement, or shared services
agreement (except as provided in in
Paragraph XI(A) or Paragraph XI(B)), or
conduct other business negotiations jointly
with any acquirer of any of the assets
required to be divested with respect to those
assets; or (4) provide financing or guarantees
of financing with respect to the assets
required to be divested.
The shared services prohibition does not
preclude Defendants from continuing or
entering into agreements in a form
customarily used in the industry to (a) share
news helicopters or (b) pool generic video
footage that does not include recording a
reporter or other on-air talent, and does not
preclude Defendants from entering into any
non-sales-related shared services agreement
or transition services agreement that is
approved in advance by the United States in
its sole discretion. Additionally, Paragraph
XI(B) provides that the restrictions of
Paragraph XI(A) do not prevent Defendants
from entering into agreements to provide
news programming to the Divestiture
Stations, provided that Defendants do not
sell, price, market, hold out for sale, or profit
from the sale of advertising associated with
the news programming provided by
Defendants under such agreements except by
approval of the United States in its sole
discretion.
F. Enforcement and Expiration of the Final
Judgment
The proposed Final Judgment contains
provisions designed to promote compliance
and make enforcement of Division consent
decrees as effective as possible. Paragraph
XIII(A) provides that the United States
retains and reserves all rights to enforce the
provisions of the proposed Final Judgment,
including its right to seek an order of
contempt from the Court. Under the terms of
this paragraph, Defendants have agreed that
in any civil contempt action, any motion to
show cause, or any similar civil action
brought by the United States regarding an
alleged violation of the Final Judgment, the
United States may establish the violation and
the appropriateness of any remedy by a
preponderance of the evidence, and
Defendants have waived any argument that a
different standard of proof should apply.
This provision aligns the standard for
compliance obligations with the standard of
proof that applies to the underlying offense
that the compliance commitments address.
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Paragraph XIII(B) provides additional
clarification regarding the interpretation of
the provisions of the proposed Final
Judgment. The proposed Final Judgment was
drafted to restore all competition the United
States alleged was harmed by the merger.
Defendants agree that they will abide by the
proposed Final Judgment, and that they may
be held in contempt of this Court for failing
to comply with any provision of the
proposed Final Judgment that is stated
specifically and in reasonable detail, as
interpreted in light of this procompetitive
purpose.
Paragraph XIII(C) of the proposed Final
Judgment further provides that should the
Court find in an enforcement proceeding that
the Defendants have violated the Final
Judgment, the United States may apply to the
Court for a one-time extension of the Final
Judgment, together with such other relief as
may be appropriate. In addition, in order to
compensate American taxpayers for any costs
associated with the investigation of
violations of, and the enforcement of, the
proposed Final Judgment, Paragraph XIII(C)
provides that in connection with any
successful effort by the United States to
enforce the Final Judgment against a
Defendant, whether litigated or resolved
prior to litigation, that Defendant agrees to
reimburse the United States for the fees and
expenses of its attorneys, as well as any other
costs including experts’ fees, incurred in
connection with that enforcement effort,
including the investigation of the potential
violation.
Finally, Section XIV of the proposed Final
Judgment provides that the Final Judgment
shall expire ten years from the date of its
entry, except that after five years from the
date of its entry, the Final Judgment may be
terminated upon notice by the United States
to the Court and Defendants that the
divestitures have been completed and that
the continuation of the Final Judgment is no
longer necessary or in the public interest.
G. Summary
The divestiture provisions of the proposed
Final Judgment will eliminate the substantial
anticompetitive effects of the merger in the
licensing of Big 4 television retransmission
consent and the sale of broadcast television
spot advertising in each of the Overlap
DMAs.
IV. REMEDIES AVAILABLE TO POTENTIAL
PRIVATE LITIGANTS
Section 4 of the Clayton Act, 15 U.S.C. 15,
provides that any person who has been
injured as a result of conduct prohibited by
the antitrust laws may bring suit in federal
court to recover three times the damages the
person has suffered, as well as costs and
reasonable attorneys’ fees. Entry of the
proposed Final Judgment will neither impair
nor assist the bringing of any private antitrust
damage action. Under the provisions of
Section 5(a) of the Clayton Act, 15 U.S.C.
16(a), the proposed Final Judgment has no
prima facie effect in any subsequent private
lawsuit that may be brought against
Defendants.
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Frm 00182
Fmt 4703
Sfmt 4703
V. PROCEDURES AVAILABLE FOR
MODIFICATION OF THE PROPOSED
FINAL JUDGMENT
The United States and Defendants have
stipulated that the proposed Final Judgment
may be entered by the Court after compliance
with the provisions of the APPA, provided
that the United States has not withdrawn its
consent. The APPA conditions entry of the
proposed Final Judgment upon the Court’s
determination that the proposed Final
Judgment is in the public interest.
The APPA provides a period of at least 60
days preceding the effective date of the
proposed Final Judgment within which any
person may submit to the United States
written comments regarding the proposed
Final Judgment. Any person who wishes to
comment should do so within 60 days of the
date of publication of this Competitive
Impact Statement in the Federal Register, or
the last date of publication in a newspaper
of the summary of this Competitive Impact
Statement, whichever is later. All comments
received during this period will be
considered by the United States Department
of Justice, which remains free to withdraw its
consent to the proposed Final Judgment at
any time before the Court’s entry of
judgment. The comments and the response of
the United States will be filed with the Court.
In addition, comments will be posted on the
U.S. Department of Justice, Antitrust
Division’s internet website and, under certain
circumstances, published in the Federal
Register.
Written comments should be submitted to:
Owen M. Kendler, Chief, Media,
Entertainment, and Professional Services
Section, Antitrust Division, United States
Department of Justice, 450 5th Street, NW,
Suite 4000, Washington, DC 20530
The proposed Final Judgment provides that
the Court retains jurisdiction to enable any
party to the Final Judgment to apply to the
Court at any time for further orders and
directions as may be necessary or appropriate
to carry out or construe the Final Judgment,
to modify any of its provisions, to enforce
compliance, and to punish violations of its
provisions.
VI. ALTERNATIVES TO THE PROPOSED
FINAL JUDGMENT
The United States considered, as an
alternative to the proposed Final Judgment,
a full trial on the merits against Defendants.
The United States could have continued the
litigation and sought preliminary and
permanent injunctions against Gray’s merger
with Raycom. The United States is satisfied,
however, that the divestiture of assets
required by the proposed Final Judgment,
together with the other restrictions contained
in the proposed Final Judgment, will
preserve competition in the licensing of Big
4 television retransmission consent and the
sale of broadcast television spot advertising
in the Overlap DMAs. Thus, the proposed
Final Judgment would achieve all or
substantially all of the relief the United
States would have obtained through
litigation, but avoids the time, expense, and
uncertainty of a full trial on the merits of the
Complaint.
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VII. STANDARD OF REVIEW UNDER THE
APPA FOR THE PROPOSED FINAL
JUDGMENT
The Clayton Act, as amended by the APPA,
requires that proposed consent judgments in
antitrust cases brought by the United States
be subject to a 60-day comment period, after
which the court shall determine whether
entry of the proposed Final Judgment ‘‘is in
the public interest.’’ 15 U.S.C. 16(e)(1). In
making that determination, the court, in
accordance with the statute as amended in
2004, is required to consider:
(A) the competitive impact of such
judgment, including termination of alleged
violations, provisions for enforcement and
modification, duration of relief sought,
anticipated effects of alternative remedies
actually considered, whether its terms are
ambiguous, and any other competitive
considerations bearing upon the adequacy of
such judgment that the court deems
necessary to a determination of whether the
consent judgment is in the public interest;
and
(B) the impact of entry of such judgment
upon competition in the relevant market or
markets, upon the public generally and
individuals alleging specific injury from the
violations set forth in the complaint
including consideration of the public benefit,
if any, to be derived from a determination of
the issues at trial.
15 U.S.C. 16(e)(1)(A) & (B). In considering
these statutory factors, the court’s inquiry is
necessarily a limited one as the government
is entitled to ‘‘broad discretion to settle with
the defendant within the reaches of the
public interest.’’ United States v. Microsoft
Corp., 56 F.3d 1448, 1461 (D.C. Cir. 1995);
see generally United States v. SBC
Commc’ns, Inc., 489 F. Supp. 2d 1 (D.D.C.
2007) (assessing public interest standard
under the Tunney Act); United States v. U.S.
Airways Group, Inc., 38 F. Supp. 3d 69, 75
(D.D.C. 2014) (explaining that the ‘‘court’s
inquiry is limited’’ in Tunney Act
settlements); United States v. InBev N.V./
S.A., No. 08–1965 (JR), 2009 U.S. Dist. LEXIS
84787, at *3 (D.D.C. Aug. 11, 2009) (noting
that the court’s review of a consent judgment
is limited and only inquires ‘‘into whether
the government’s determination that the
proposed remedies will cure the antitrust
violations alleged in the complaint was
reasonable, and whether the mechanisms to
enforce the final judgment are clear and
manageable.’’).
As the United States Court of Appeals for
the District of Columbia Circuit has held,
under the APPA a court considers, among
other things, the relationship between the
remedy secured and the specific allegations
set forth in the government’s complaint,
whether the decree is sufficiently clear,
whether its enforcement mechanisms are
sufficient, and whether the decree may
positively harm third parties. See Microsoft,
56 F.3d at 1458–62. With respect to the
adequacy of the relief secured by the decree,
a court may not ‘‘engage in an unrestricted
evaluation of what relief would best serve the
public.’’ United States v. BNS, Inc., 858 F.2d
456, 462 (9th Cir. 1988) (quoting United
States v. Bechtel Corp., 648 F.2d 660, 666
(9th Cir. 1981)); see also Microsoft, 56 F.3d
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21:23 Jan 31, 2019
Jkt 247001
at 1460–62; United States v. Alcoa, Inc., 152
F. Supp. 2d 37, 40 (D.D.C. 2001); InBev, 2009
U.S. Dist. LEXIS 84787, at *3. Instead:
[t]he balancing of competing social and
political interests affected by a proposed
antitrust consent decree must be left, in the
first instance, to the discretion of the
Attorney General. The court’s role in
protecting the public interest is one of
insuring that the government has not
breached its duty to the public in consenting
to the decree. The court is required to
determine not whether a particular decree is
the one that will best serve society, but
whether the settlement is ‘‘within the reaches
of the public interest.’’ More elaborate
requirements might undermine the
effectiveness of antitrust enforcement by
consent decree.
Bechtel, 648 F.2d at 666 (emphasis added)
(citations omitted).3
In determining whether a proposed
settlement is in the public interest, a district
court ‘‘must accord deference to the
government’s predictions about the efficacy
of its remedies, and may not require that the
remedies perfectly match the alleged
violations.’’ SBC Commc’ns, 489 F. Supp. 2d
at 17; see also U.S. Airways, 38 F. Supp. 3d
at 74–75 (noting that a court should not reject
the proposed remedies because it believes
others are preferable and that room must be
made for the government to grant
concessions in the negotiation process for
settlements); Microsoft, 56 F.3d at 1461
(noting the need for courts to be ‘‘deferential
to the government’s predictions as to the
effect of the proposed remedies’’); United
States v. Archer-Daniels-Midland Co., 272 F.
Supp. 2d 1, 6 (D.D.C. 2003) (noting that the
court should grant ‘‘due respect to the
government’s prediction as to the effect of
proposed remedies, its perception of the
market structure, and its views of the nature
of the case’’). The ultimate question is
whether ‘‘the remedies [obtained in the
decree are] so inconsonant with the
allegations charged as to fall outside of the
‘reaches of the public interest.’’’ Microsoft, 56
F.3d at 1461 (quoting United States v.
Western Elec. Co., 900 F.2d 283, 309 (D.C.
Cir. 1990)). To meet this standard, the United
States ‘‘need only provide a factual basis for
concluding that the settlements are
reasonably adequate remedies for the alleged
harms.’’ SBC Commc’ns, 489 F. Supp. 2d at
17.
Moreover, the court’s role under the APPA
is limited to reviewing the remedy in
relationship to the violations that the United
States has alleged in its complaint, and does
not authorize the court to ‘‘construct [its]
own hypothetical case and then evaluate the
decree against that case.’’ Microsoft, 56 F.3d
at 1459; see also U.S. Airways, 38 F. Supp.
3d at 75 (noting that the court must simply
determine whether there is a factual
foundation for the government’s decisions
3 See
also. BNS, 858 F.2d at 464 (holding that the
court’s ‘‘ultimate authority under the [APPA] is
limited to approving or disapproving the consent
decree’’); United States v. Gillette Co., 406 F. Supp.
713, 716 (D. Mass. 1975) (noting that, in this way,
the court is constrained to ‘‘look at the overall
picture not hypercritically, nor with a microscope,
but with an artist’s reducing glass’’).
PO 00000
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Sfmt 4703
1229
such that its conclusions regarding the
proposed settlements are reasonable); InBev,
2009 U.S. Dist. LEXIS 84787, at *20 (‘‘the
‘public interest’ is not to be measured by
comparing the violations alleged in the
complaint against those the court believes
could have, or even should have, been
alleged’’). Because the ‘‘court’s authority to
review the decree depends entirely on the
government’s exercising its prosecutorial
discretion by bringing a case in the first
place,’’ it follows that ‘‘the court is only
authorized to review the decree itself,’’ and
not to ‘‘effectively redraft the complaint’’ to
inquire into other matters that the United
States did not pursue. Microsoft, 56 F.3d at
1459–60.
In its 2004 amendments,4 Congress made
clear its intent to preserve the practical
benefits of utilizing consent decrees in
antitrust enforcement, adding the
unambiguous instruction that ‘‘[n]othing in
this section shall be construed to require the
court to conduct an evidentiary hearing or to
require the court to permit anyone to
intervene.’’ 15 U.S.C. 16(e)(2); see also U.S.
Airways, 38 F. Supp. 3d at 76 (indicating that
a court is not required to hold an evidentiary
hearing or to permit intervenors as part of its
review under the Tunney Act). This language
explicitly wrote into the statute what
Congress intended when it first enacted the
Tunney Act in 1974. As Senator Tunney
explained: ‘‘[t]he court is nowhere compelled
to go to trial or to engage in extended
proceedings which might have the effect of
vitiating the benefits of prompt and less
costly settlement through the consent decree
process.’’ 119 Cong. Rec. 24,598 (1973)
(statement of Sen. Tunney). Rather, the
procedure for the public interest
determination is left to the discretion of the
court, with the recognition that the court’s
‘‘scope of review remains sharply proscribed
by precedent and the nature of Tunney Act
proceedings.’’ SBC Commc’ns, 489 F. Supp.
2d at 11. A court can make its public interest
determination based on the competitive
impact statement and response to public
comments alone. U.S. Airways, 38 F. Supp.
3d at 76. See also United States v. Enova
Corp., 107 F. Supp. 2d 10, 17 (D.D.C. 2000)
(noting that the ‘‘Tunney Act expressly
allows the court to make its public interest
determination on the basis of the competitive
impact statement and response to comments
alone’’); S. Rep. No. 93–298, 93d Cong., 1st
Sess., at 6 (1973) (‘‘Where the public interest
can be meaningfully evaluated simply on the
basis of briefs and oral arguments, that is the
approach that should be utilized.’’).
VIII. DETERMINATIVE DOCUMENTS
There are no determinative materials or
documents within the meaning of the APPA
that were considered by the United States in
formulating the proposed Final Judgment.
4 The 2004 amendments substituted ‘‘shall’’ for
‘‘may’’ in directing relevant factors for a court to
consider and amended the list of factors to focus on
competitive considerations and to address
potentially ambiguous judgment terms. Compare 15
U.S.C. 16(e) (2004), with 15 U.S.C. 16(e)(1) (2006);
see also SBC Commc’ns, 489 F. Supp. 2d at 11
(concluding that the 2004 amendments ‘‘effected
minimal changes’’ to Tunney Act review).
E:\FR\FM\01FEN1.SGM
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Federal Register / Vol. 84, No. 22 / Friday, February 1, 2019 / Notices
Dated: December 14, 2018.
Respectfully submitted,
lllllllllllllllllllll
Matthew D. Siegel *
Trial Attorney Media, Entertainment, and
Professional Services Section, Antitrust
Division, U.S. Department of Justice, 450
Fifth Street, NW, Suite 4000, Washington, DC
20530, Phone: 202–598–8303, Email:
Matthew.Siegel@usdoj.gov.
* Attorney of Record
[FR Doc. 2019–00556 Filed 1–31–19; 8:45 am]
BILLING CODE 4410–11–P
DEPARTMENT OF JUSTICE
Notice of Lodging of Proposed
Consent Decree Under the Clean Air
Act
On January 10, 2019, the Department
of Justice lodged a proposed Consent
Decree with the United States District
Court for the Northern District of
California in the lawsuit entitled In re:
Chrysler-Dodge-Jeep ‘‘Ecodiesel’’
Marketing, Sales Practices, and
Products Liability Litigation, Case No.
3:17–md–2777 EMC (JSC), resolving
civil Clean Air Act claims and various
California claims (including under the
California Health and Safety Code)
against Fiat Chrysler Automobiles, N.V.,
FCA US, LLC and others (‘‘Fiat
Chrysler’’), concerning noncompliant
3.0 liter ‘‘EcoDiesel’’ vehicles (‘‘Subject
Vehicles’’). In addition, on the same
date, the private Plaintiffs’ Steering
Committee filed a proposed Consumer
Class Action Settlement Agreement and
Release (‘‘Class Action Settlement’’)
with Fiat Chrysler with respect to the
same EcoDiesel vehicles, and Customs
and Border Protection entered into an
administrative Settlement Agreement
with Fiat Chrysler based on allegations
of illegal importation of a portion of
these noncompliant diesel vehicles
(‘‘CBP Agreement’’). In addition to its
joint settlement with the United States,
on the same day, California entered into
two additional settlements with the
defendants concerning the Subject
Vehicles. The First California Partial
Consent Decree resolves California’s
claim for mitigation (and is discussed
further below), and the Second
California Partial Consent Decree
resolves defendants’ alleged violation of
California consumer protection laws
related to the Subject Vehicles. These
five settlements resolve separate claims
but offer coordinated relief.
On May 23, 2017, the United States,
on behalf of the Environmental
Protection Agency (‘‘EPA’’) filed a
complaint against Fiat Chrysler
Automobiles, N.V., FCA US LLC, V.M.
Motori S.p.A., and V.M. North America,
VerDate Sep<11>2014
21:23 Jan 31, 2019
Jkt 247001
Inc. alleging that the defendants
violated Sections 203(a)(1), (2), (3)(A),
and (3)(B) of the Clean Air Act—42
U.S.C. 7522(a)(1), (2), (3)(A), and
(3)(B)—with regard to approximately
104,000 model year 2014 to 2016 Jeep
Cherokee and Ram 1500 vehicles
containing 3.0 liter EcoDiesel engines.
The United States’ complaint alleges,
among other things, that each Subject
Vehicle contains computer software
functions that are undisclosed Auxiliary
Emission Control Devices (‘‘AECDs’’)
and prohibited defeat devices that cause
the emissions control system of those
vehicles to perform differently during
normal vehicle operation and use than
during emissions testing. The complaint
alleges that the defeat devices cause the
vehicles, during normal vehicle
operation and use, to emit excess oxides
of nitrogen (‘‘NOX’’). The complaint
seeks, among other things, injunctive
relief to remedy the violations,
including mitigation of excess NOX
emissions, and civil penalties.
On January 9, 2019, the People of the
State of California, by and through the
California Air Resources Board, and
Xavier Becerra, Attorney General of the
State of California (collectively,
‘‘California’’), filed a complaint against
the defendants alleging that, in
connection with the certification,
marketing, distribution, and sale of
approximately 14,000 Subject Vehicles
in California, the defendants violated
Section 304(a)(1) of the Clean Air Act,
42 U.S.C. 7604(a)(1); California Health
and Safety Code §§ 43016, 43017,
43151, 43152, 43153, 43154, 43205,
43211, and 43212; 13 C.C.R. §§ 1961,
1961.2, 1965, 1968.2, and 2037, and the
40 CFR sections incorporated therein by
reference; and California Business and
Professions Code §§ 17200 et seq., 17500
et seq., and 17580.5. California’s
complaint alleges that each Subject
Vehicle contains, as part of the
electronic control module, certain
software functions and calibrations that
cause the emission control system of
those vehicles to perform differently
during normal vehicle operation and
use than during emissions testing.
California’s complaint alleges that these
software functions and calibrations are
undisclosed AECDs in violation of
California and federal law, and that they
are also prohibited defeat devices.
California’s complaint alleges that the
defeat devices and undisclosed AECDs
cause the Subject Vehicles to emit NOX
in excess of CARB-compliant levels.
California’s complaint also alleges that
defendants’ actions violated California
consumer protection laws. California’s
complaint seeks, among other things,
PO 00000
Frm 00184
Fmt 4703
Sfmt 4703
civil penalties, injunctive relief to
remedy the violations (including
mitigation of excess NOX emissions),
costs, and other equitable relief.
The lodged Consent Decree is entered
into between the United States,
California, and the defendants (Fiat
Chrysler Automobiles, N.V., FCA US
LLC, V.M. Motori S.p.A., and V.M.
North America, Inc.). The Decree
provides a remedy for the vehicles on
the road by requiring Fiat Chrysler to
offer all Eligible Owners and Lessees of
Eligible Vehicles (all as defined in the
Decree) the Approved Emissions
Modification and applicable warranties
(as defined and described in the
Decree). Fiat Chrysler must install the
Approved Emissions Modification on at
least 85% of the Subject Vehicles (as
further described in the Decree) by no
later than two years after the Decree is
entered by the Court. If it fails to do so,
Fiat Chrysler must make a payment to
the United States of $5.5 million for
each 1% that Fiat Chrysler falls short of
the 85% rate. Fiat Chrysler must also
achieve a separate 85% recall rate for
vehicles in California, and must pay
$825,000 to California for each 1% that
it falls short of this target. See Decree
Paragraph 41. For each Subject Vehicle
that receives the Approved Emissions
Modification, Fiat Chrysler must
provide Eligible Owners and Lessees
with an Extended Warranty. See Decree
Paragraph 45. The Extended Warranty
covers all components, parts, and
associated labor described in Appendix
E of the Decree. Fiat Chrysler must mail
notice of the recall to all known Eligible
Owners and Eligible Lessees. Fiat
Chrysler may provide this notice
through a Court-approved Class Action
Settlement Notice or through an
alternative means approved by the
United States and California. See Decree
Paragraph 43.
There is no end date for the emissions
modification recall. Fiat Chrysler must
offer the Approved Emissions
Modification to Eligible Owners and
Eligible Lessees for eighteen years after
the Court enters the Decree (the
‘‘Effective Date’’); following the
eighteenth anniversary of the Effective
Date, Fiat Chrysler must make
reasonable efforts to ensure that the
Approved Emissions Modification
remains available. See Decree Paragraph
39.
In addition, the Decree requires Fiat
Chrysler to perform a mitigation
program, which is estimated to mitigate
the lifetime excess tons of NOX caused
by Defendants’ violations in all 50
states, except California, by
implementing a program to improve the
efficiency of 200,000 aftermarket
E:\FR\FM\01FEN1.SGM
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Agencies
[Federal Register Volume 84, Number 22 (Friday, February 1, 2019)]
[Notices]
[Pages 1216-1230]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-00556]
-----------------------------------------------------------------------
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Gray Television, Inc., et al.; Proposed Final
Judgment and Competitive Impact Statement
Notice is hereby given pursuant to the Antitrust Procedures and
Penalties Act, 15 U.S.C. 16(b)-(h), that a proposed Final Judgment,
Stipulation, and Competitive Impact Statement have been filed with the
United States District Court for the District of Columbia in United
States of America v. Gray Television, Inc., et al., Civil Action No.
1:18-cv-2951 (CRC). On December 14, 2018, the United States filed a
Complaint alleging that the proposed merger between Gray Television,
Inc., and Raycom Media, Inc., would violate Section 7 of the Clayton
Act, 15 U.S.C. 18. The proposed Final Judgment, filed at the same time
as the Complaint, requires Gray and Raycom to divest certain broadcast
television stations in Waco-Temple-Bryan, Texas; Tallahassee, Florida-
Thomasville, Georgia; Toledo, Ohio; Odessa-Midland, Texas; Knoxville,
Tennessee; Augusta, Georgia; Panama City, Florida; Dothan, Alabama; and
Albany, Georgia.
Copies of the Complaint, proposed Final Judgment, and Competitive
Impact Statement are available for inspection on the Antitrust
Division's website at https://www.justice.gov/atr and at the Office of
the Clerk of the United States District Court for the District of
Columbia. Copies of these materials may be obtained from the Antitrust
Division upon request and payment of the copying fee set by Department
of Justice regulations.
Public comment is invited within sixty (60) days of the date of
this notice. Such comments, including the name of the submitter, and
responses thereto, will be posted on the Antitrust Division's website,
filed with the Court, and, under certain circumstances, published in
the Federal Register. Comments should be directed to Owen Kendler,
Chief, Media, Entertainment, and Professional Services Section,
Antitrust Division, Department of Justice, 450 Fifth Street NW, Suite
4000, Washington, DC 20530 (telephone: 202-305-8376).
Patricia A. Brink,
Director of Civil Enforcement.
United States District Court for the District of Columbia
United States of America, 450 Fifth Street NW, Washington, DC
20530. Plaintiff, v. GRAY TELEVISION, INC. 4370 Peachtree Road NE
Atlanta, Georgia 30319; and RAYCOM MEDIA, INC. RSA Tower 20th Floor
201 Monroe Street Montgomery, Alabama 36104 Defendants.
Case No. 1:18-cv-2951
Judge Christopher R. Cooper
COMPLAINT
The United States of America, acting under the direction of the
Acting Attorney General of the United States, brings this civil
action against Gray Television, Inc. (``Gray'') and Raycom Media,
Inc. (``Raycom'') to enjoin Gray's proposed merger with Raycom. The
United States complains and alleges as follows:
I. NATURE OF THE ACTION
1. Pursuant to an Agreement and Plan of Merger dated June 23,
2018, Gray plans to acquire Raycom through a merger transaction for
approximately $3.6 billion in cash and stock.
2. The proposed merger would combine two of the largest
independent local television station owners in the United States and
would combine many popular local television stations that compete
against each other today in several markets, likely resulting in
significant harm to competition.
3. In nine Designated Market Areas (``DMAs''), Gray and Raycom
each own at least one broadcast television station that is an
affiliate of one of the ``Big 4'' television networks: NBC, CBS,
ABC, or FOX.
4. These nine ``Overlap DMAs'' are: (i) Waco-Temple-Bryan,
Texas; (ii) Tallahassee, Florida-Thomasville, Georgia; (iii) Toledo,
Ohio; (iv) Odessa-Midland, Texas; (v) Knoxville, Tennessee; (vi)
Augusta, Georgia; (vii) Panama City, Florida; (viii) Dothan,
Alabama; and (ix) Albany, Georgia.
5. In each Overlap DMA, the proposed merger would eliminate
competition between Gray and Raycom in (i) the licensing of Big 4
network content (``retransmission consent'') to cable, satellite,
and fiber optic television providers (referred to collectively as
multichannel video programming distributors, or ``MVPDs''), for
distribution to their subscribers; and (ii) the sale of spot
advertising to advertisers interested in reaching viewers in the
DMA.
6. By eliminating a major competitor, the merger would likely
give Gray the power to charge MVPDs higher fees for its
programming--fees that those companies would likely pass on, in
large measure, to their subscribers. Additionally, the merger would
likely allow Gray to charge local businesses and other advertisers
higher prices to reach audiences in the Overlap DMAs.
7. As a result, the proposed merger of Gray and Raycom likely
would substantially
[[Page 1217]]
lessen competition in the markets for licensing Big 4 television
retransmission consent in the Overlap DMAs, and selling broadcast
television spot advertising in the Overlap DMAs, in violation of
Section 7 of the Clayton Act, 15 U.S.C. 18.
II. THE DEFENDANTS
8. Gray is a Georgia corporation with its headquarters in
Atlanta, Georgia. Gray owns 92 television stations in 56 DMAs, of
which 83 stations are Big 4 affiliates. In 2017, Gray reported
revenues of $883 million.
9. Raycom is a Delaware corporation with its headquarters in
Montgomery, Alabama. Raycom owns 51 television stations in 43 DMAs,
of which 45 stations are Big 4 affiliates. In 2017, Raycom earned
revenues of more than $1 billion.
III. JURISDICTION AND VENUE
10. The United States brings this action under Section 15 of the
Clayton Act, 15 U.S.C. 25, as amended, to prevent and restrain
Defendants from violating Section 7 of the Clayton Act, 15 U.S.C.
18.
11. The Court has subject matter jurisdiction over this action
pursuant to Section 15 of the Clayton Act, 15 U.S.C. 25, and 28
U.S.C. 1331, 1337(a), and 1345.
12. Defendants license Big 4 television retransmission consent
to MVPDs, and sell broadcast television spot advertising to
businesses (either directly or through advertising agencies), in the
flow of interstate commerce, and such activities substantially
affect interstate commerce.
13. Gray and Raycom have consented to venue and personal
jurisdiction in this judicial district. Both companies transact
business in this district. Venue is therefore proper in this
district under Section 12 of the Clayton Act, 15 U.S.C. 22, and
under 28 U.S.C. 1391(b)(1) and (c).
IV. BIG 4 TELEVISION RETRANSMISSION CONSENT MARKETS
A. Background
14. MVPDs, such as Comcast, DirecTV, and Mediacom, typically pay
the owner of each local Big 4 broadcast station in a given DMA a
per-subscriber fee for the right to retransmit the station's content
to the MVPD's subscribers. The per-subscriber fee and other terms
under which an MVPD is permitted to distribute a station's content
to its subscribers is set forth in a retransmission agreement.
Retransmission agreements are negotiated directly between a
broadcast station group, such as Gray or Raycom, and a given MVPD,
and these agreements cover all of the station group's stations
located in the MVPDs service area, or ``footprint.''
15. Each broadcast station group typically renegotiates
retransmission agreements with the MVPDs every few years. If an MVPD
and a broadcast station group cannot agree on a retransmission
consent fee at the expiration of a retransmission agreement, the
result is a ``blackout'' of the broadcast group's stations from the
particular MVPD--i.e., an open-ended period during which the MVPD
may not distribute those stations to its subscribers, until a new
contract is successfully negotiated.
B. Relevant Markets
1. Product Market
16. Big 4 broadcast content has unique appeal to television
viewers, as compared to the other content that is available through
broadcast and cable stations. Big 4 stations usually are the highest
ranked in terms of audience share and ratings in each DMA, largely
because of unique offerings such as local news, sports, and highly
ranked primetime programs. Viewers typically consider the Big 4
stations to be close substitutes for one another.
17. Because of Big 4 stations' popular national content and
valued local coverage, MVPDs regard Big 4 programming as highly
desirable for inclusion in the packages they offer subscribers.
18. Non-Big-4 broadcast stations are typically not close
substitutes for viewers of Big 4 stations. Stations that are
affiliates of networks other than the Big 4, such as the CW Network,
MyNetworkTV, or Telemundo, typically feature niche programming
without local news or sports--or, in the case of Telemundo, aimed at
a Spanish-speaking audience. Stations that are unaffiliated with any
network are similarly unlikely to carry programming with broad
popular appeal.
19. If an MVPD suffers a blackout of a Big 4 station in a given
DMA, many of the MVPD's subscribers in that DMA are likely to turn
to other Big 4 stations in the DMA to watch similar content, such as
sports, primetime shows, and local news and weather. This
willingness of viewers to switch between competing Big 4 broadcast
stations limits an MVPD's expected losses in the case of a blackout,
and thus limits a broadcaster's ability to extract higher fees from
that MPVD--since an MVPD's willingness to pay higher retransmission
consent fees for content rises or falls with the harm it would
suffer if that content were lost.
20. Due to the limited programming typically offered by non-Big-
4 stations, viewers are much less likely to switch to a non-Big-4
station than to switch to other Big 4 stations in the event of a
blackout of a Big 4 station. Accordingly, competition from non-Big-4
stations does not typically impose a significant competitive
constraint on the retransmission consent fees charged by the owners
of Big 4 stations.
21. For the same reasons, subscribers--and therefore MVPDs--
generally do not view cable network programming as a close
substitute for Big 4 network content. This is primarily because
cable channels offer different content. For example, cable channels
generally do not offer local news, which offers a valuable
connection to the local community that is important to viewers of
Big 4 stations.
22. Because viewers do not regard non-Big-4 broadcast stations,
or cable networks, as close substitutes for the programming they
receive from Big 4 stations, these other sources of programming are
not sufficient to discipline an increase in the fees charged for Big
4 television retransmission consent. Accordingly, a hypothetical
monopolist of Big 4 television retransmission consent would likely
increase the retransmission consent fees it charges to MVPDs by at
least a small but significant amount.
23. The licensing of Big 4 television retransmission consent
therefore constitutes a relevant product market and line of commerce
under Section 7 of the Clayton Act, 15 U.S.C. 18.
2. Geographic Markets
24. A DMA is a geographic unit for which A.C. Nielsen Company--a
firm that surveys television viewers--furnishes broadcast television
stations, MVPDs, cable and satellite television networks,
advertisers, and advertising agencies in a particular area with data
to aid in evaluating audience size and composition. DMAs are widely
accepted by industry participants as the standard geographic areas
to use in evaluating television audience size and demographic
composition. The Federal Communications Commission (``FCC'') also
uses DMAs as geographic units with respect to its MVPD regulations.
25. In the event of a blackout of a Big 4 network station, FCC
rules generally prohibit an MVPD from importing the same network's
content from another DMA. Thus, Big 4 viewers in one DMA cannot
switch to Big 4 programming in another DMA in the face of a
blackout. Therefore, substitution from outside the DMA cannot
discipline an increase in the fees charged for retransmission
consent for broadcast stations in the DMA. Each DMA thus constitutes
a relevant geographic market for the licensing of Big 4 television
retransmission consent within the meaning of Section 7 of the
Clayton Act, 15 U.S.C. 18.
C. Likely Anticompetitive Effects
26. The more concentrated a market would be as a result of a
proposed merger, the more likely it is that the proposed merger
would substantially lessen competition. Concentration can be
measured by the widely used Herfindahl-Hirschman Index (``HHI'').\1\
Under the Horizontal Merger Guidelines issued by the Department of
Justice and the Federal Trade Commission, mergers that result in
highly concentrated markets (i.e., with an HHI over 2,500) and that
increase the HHI by more than 200 points are presumed likely to
enhance market power.
---------------------------------------------------------------------------
\1\ The HHI is calculated by squaring the market share of each
firm competing in the market and then summing the resulting numbers.
For example, for a market consisting of four firms with shares of
30, 30, 20, and 20 percent, the HHI is 2,600 (30\2\+ 30\2\+ 20\2\+
20\2\= 2,600). The HHI takes into account the relative size
distribution of the firms in a market. It approaches zero when a
market is occupied by a large number of firms of relatively equal
size, and reaches its maximum of 10,000 points when a market is
controlled by a single firm. The HHI increases both as the number of
firms in the market decreases and as the disparity in size between
those firms increases.
---------------------------------------------------------------------------
27. The chart below summarizes Defendants' approximate Big 4
television retransmission consent market shares, based on revenue,
and the result of the transaction on the HHI in each Overlap DMA.\2\
---------------------------------------------------------------------------
\2\ In this chart and the one below, sums that do not agree
precisely reflect rounding.
[[Page 1218]]
--------------------------------------------------------------------------------------------------------------------------------------------------------
Gray share Raycom share Merged share Post-merger
Overlap DMA (percent) (percent) (percent) Pre-merger HHI HHI HHI increase
--------------------------------------------------------------------------------------------------------------------------------------------------------
Augusta, GA............................................. 50 24 74 3,741 6,119 2,379
Panama City, FL......................................... 50 24 73 3,731 6,095 2,363
Dothan, AL.............................................. 49 24 73 3,692 6,065 2,373
Tallahassee, FL-Thomasville, GA......................... 33 32 65 3,338 5,448 2,110
Albany, GA.............................................. 33 32 65 3,339 5,440 2,101
Toledo, OH.............................................. 25 24 49 2,504 3,710 1,206
Waco-Temple-Bryan, TX................................... 25 24 49 2,503 3,687 1,184
Knoxville, TN........................................... 25 24 49 2,503 3,681 1,178
Odessa-Midland, TX...................................... 24 24 48 2,504 3,660 1,156
--------------------------------------------------------------------------------------------------------------------------------------------------------
28. As indicated by the preceding chart, the post-merger HHI in
each Overlap DMA is well above 2,500, and the HHI increase in each
Overlap DMA far exceeds the 200-point threshold. Thus, the proposed
merger presumptively violates Section 7 of the Clayton Act in each
Overlap DMA.
29. In addition to substantially increasing the concentration
levels in each Overlap DMA, the proposed merger would also enable
Gray to black out more Big 4 stations simultaneously in each of the
Overlap DMAs than either Gray or Raycom could black out
independently today, increasing Gray's bargaining leverage against
any MVPD whose footprint includes any of the Overlap DMAs, and
likely leading to increased retransmission consent fees charged to
such MVPDs.
30. Retransmission consent fees generally are passed through to
an MVPD's subscribers in the form of higher subscription fees or as
a line item on their bills. Broadcasters typically charge MVPDs
uniform retransmission consent fees across an MVPD's entire
footprint. Thus, higher fees resulting from increased leverage in
the Overlap DMAs will likely be experienced by subscribers in any
DMA where an affected MVPD retransmits at least one Gray Big 4
station, not just by those subscribers who live in the Overlap DMAs.
31. For these reasons, the proposed merger of Gray and Raycom
likely would substantially lessen competition in the licensing of
Big 4 television retransmission consent in each of the Overlap DMAs,
in violation of Section 7 of the Clayton Act, 15 U.S.C. 18.
V. BROADCAST TELEVISION SPOT ADVERTISING MARKETS
A. Background
32. Broadcast television stations sell advertising ``spots''
during breaks in their programming. An advertiser purchases spots
from a broadcast station to communicate to viewers within the DMA in
which the broadcast television station is located.
33. Gray and Raycom compete to sell broadcast television spot
advertising in each of the Overlap DMAs.
B. Relevant Markets
1. Product Market
34. Broadcast television spot advertising possesses a unique
combination of attributes that set it apart from advertising on
other media. Broadcast television spot advertising combines sight,
sound, and motion in a way that makes television advertisements
particularly memorable and impactful. Additionally, broadcast
television spot advertising reaches a large percentage of an
advertisers' potential customers in a DMA, making it especially
effective for promoting brand awareness.
35. Advertisers want to advertise on broadcast stations because
they offer popular programming such as local news, sports, and
primetime and syndicated shows that are especially attractive in
reaching a broad demographic base and a large audience of viewers.
Typically, an advertiser purchases broadcast advertising spots as
one component of an advertising strategy that also includes other
components--such as cable advertisements, newspaper advertisements,
billboards, radio spots, and digital advertisements. Each component
of the advertising budget targets a particular audience and serves a
distinct purpose.
36. MVPDs sell spot advertising to be shown during breaks in
cable network programming. For the following reasons, cable
television spot advertising is an ineffective substitute for
broadcast television spot advertising.
37. First, broadcast television spot advertisements typically
penetrate about ninety percent of the households in a DMA, while
cable television spot advertisements penetrate many fewer homes. A
significant and growing number of television households do not
subscribe to an MVPD at all, instead receiving broadcast television
signals over the air for free. These households cannot see cable
television spot advertisements. Even in households that do subscribe
to cable television, the tier of service they receive almost always
includes all broadcast channels but often excludes many cable
channels. As a result, some cable television spot advertisements
cannot be seen even by households that subscribe to MVPDs.
38. Moreover, households that have access to cable networks are
divided among multiple MVPDs within a DMA. Although some MVPDs sell
some spot advertising through consortia called ``interconnects''--
thereby allowing a cable television spot advertisement to reach more
television households than it would through a single MVPD--household
reach of cable television spot advertisements remains limited
because not all MVPDs participate in interconnects.
39. Second, for many advertisers broadcast television spot
advertising is a more efficient option than cable television spot
advertising. Because broadcast television offers highly rated
programming with broad appeal, each broadcast television advertising
spot typically offers the opportunity to reach more viewers (more
``ratings points'') than a single spot on a cable channel. By
contrast, MVPDs offer dozens of cable channels with specialized
programs that appeal to niche audiences. This fragmentation allows
advertisers to target narrower demographic subsets by buying cable
spots on particular channels, but it does not meet the needs of
advertisers who want to reach a large percentage of a DMA's
population.
40. Finally, MVPDs' inventory of cable television spot
advertising is limited--typically to two minutes per hour--
contrasting sharply with broadcast stations' much larger inventory.
Due to the limited inventories and lower ratings associated with
cable television spot advertisements, these advertisements cannot
offer a sufficient volume of ratings points, or broad enough
household penetration, to provide a viable alternative to broadcast
television spot advertising. Because of these limitations, MVPDs and
interconnects would be unable to expand output or increase sales
sufficiently to defeat a small but significant increase in the
prices charged for broadcast television spot advertising in a given
DMA.
41. Digital media advertising also is not an effective
substitute for broadcast television spot advertising. Digital
advertising, such as static and floating banner advertisements,
static images, text advertisements, wallpaper advertisements, pop-up
advertisements, flash advertisements, and paid search results, lacks
the combination of sight, sound, and motion that makes television
spot advertising particularly impactful and memorable. Although
online video advertisements do allow for a combination of sight,
sound, and motion, these advertisements face certain challenges. For
example, they can be skipped, minimized, or blocked.
42. Digital advertisements also serve a different purpose from
broadcast advertising. Whereas advertisers use broadcast television
spots to reach a large percentage of the population in a given DMA
to build widespread brand awareness, advertisers use digital
advertising to target narrow demographic subsets of a population and
often to generate an immediate response to the advertisement.
43. Other forms of advertising, such as radio, newspaper,
billboard, and direct-mail advertising, also do not constitute
effective substitutes for broadcast television spot advertising.
These forms of media do not combine sight, sound, and motion, and
they consequently lack television's ability to capture consumers
with emotive storytelling. In addition, these forms of media do not
reach as many local viewers or drive brand
[[Page 1219]]
awareness to the same extent as broadcast television does.
44. For all of these reasons, advertisers likely would not
respond to a small but significant non-transitory increase in the
price of broadcast television spot advertising by switching to other
forms of advertising--such as cable, digital, print, radio, or
billboard advertising--in sufficiently large numbers to make the
price increase unprofitable.
2. Geographic Markets
45. For an advertiser seeking to reach potential customers in a
given DMA, broadcast television stations located outside of the DMA
do not provide effective access to the advertiser's target audience,
because their signals generally do not reach any significant portion
of the target DMA. Because advertisers cannot advertise on stations
outside a DMA to reach viewers inside the DMA, a hypothetical
monopolist of broadcast television spot advertising on stations in a
given DMA would likely implement at least a small but significant
non-transitory price increase.
46. Each of the Overlap DMAs accordingly constitutes a relevant
geographic market for the sale of broadcast television spot
advertising within the meaning of Section 7 of the Clayton Act, 15
Sec. U.S.C. 18.
C. Likely Anticompetitive Effects
47. The chart below summarizes Defendants' approximate market
shares and the result of the transaction on the HHIs in the sale of
broadcast television spot advertising in each of the Overlap DMAs.
--------------------------------------------------------------------------------------------------------------------------------------------------------
Gray share Raycom share Merged share Post-merger
Overlap DMA (percent) (percent) (percent) Pre-merger HHI HHI HHI increase
--------------------------------------------------------------------------------------------------------------------------------------------------------
Albany, GA.............................................. 11 71 82 5,407 7,007 1,600
Dothan, AL.............................................. 65 15 80 4,866 6,778 1,912
Toledo, OH.............................................. 38 37 75 3,088 5,872 2,784
Panama City, FL......................................... 54 10 64 4,220 5,274 1,054
Augusta, GA............................................. 44 17 61 3,695 5,197 1,503
Tallahassee, FL-Thomasville, GA......................... 48 16 64 3,267 4,759 1,492
Odessa-Midland, TX...................................... 30 35 65 2,563 4,688 2,125
Waco-Temple-Bryan, TX................................... 41 19 60 2,988 4,564 1,576
Knoxville, TN........................................... 28 10 38 2,791 3,367 576
--------------------------------------------------------------------------------------------------------------------------------------------------------
48. Defendants' large market shares reflect the fact that, in
each Overlap DMA, Gray and Raycom each own at least one Big 4
station, and often own one or more non-Big-4 network affiliates,
which also sell spot advertising.
49. As indicated by the preceding chart, the post-merger HHI in
each Overlap DMA is well above 2,500, and the HHI increase in each
Overlap DMA far exceeds the 200-point threshold above which a
transaction is presumed to enhance market power and harm
competition. Defendants' proposed transaction is thus presumptively
unlawful in each Overlap DMA.
50. In addition to substantially increasing the concentration
levels in each Overlap DMA, the proposed merger would combine Gray's
and Raycom's Big 4 broadcast television stations, which are close
substitutes and generally vigorous competitors in the sale of
broadcast television spot advertising. The merger would also combine
the Defendants' non-Big-4 programming streams in the Overlap DMAs,
which are also used to sell spot advertising.
51. In each Overlap DMA, Defendants' broadcast stations compete
head to head in the sale of broadcast television spot advertising.
Advertisers obtain lower prices as a result of this competition. In
particular, advertisers in the Overlap DMAs can respond to an
increase in one station's spot advertising prices by purchasing, or
threatening to purchase, advertising spots on one or more stations
owned by different broadcast station groups--``buying around'' the
station that raises its prices. This practice allows the advertisers
either to avoid the first station's price increase, or to pressure
the first station to lower its prices.
52. If Gray acquires Raycom's stations, advertisers seeking to
reach audiences in the Overlap DMAs would have fewer competing
broadcast television alternatives available to meet their
advertising needs, and would find it more difficult and costly to
buy around higher prices imposed by the combined stations. This
would likely result in increased advertising prices.
53. For these reasons, the proposed merger likely would
substantially lessen competition in the sale of broadcast television
spot advertising in each of the Overlap DMAs, in violation of
Section 7 of the Clayton Act, 15 U.S.C. Sec. 18.
VI. ABSENCE OF COUNTERVAILING FACTORS
54. Entry of a new broadcast station into an Overlap DMA would
not be timely, likely, or sufficient to prevent or remedy the
proposed merger's likely anticompetitive effects in the relevant
markets. The FCC regulates entry through the issuance of broadcast
television licenses, which are difficult to obtain because the
availability of spectrum is limited and the regulatory process
associated with obtaining a license is lengthy. Even if a new signal
were to become available, commercial success would come over a
period of many years, if at all.
55. Defendants cannot demonstrate merger-specific, verifiable
efficiencies sufficient to offset the proposed merger's likely
anticompetitive effects.
VII. VIOLATIONS ALLEGED
56. The United States repeats and realleges the allegations of
paragraphs 1 through 56 as if fully set forth herein.
57. The proposed merger of Gray and Raycom likely would
substantially lessen competition in interstate trade and commerce,
in violation of Section 7 of the Clayton Act, 15 U.S.C. Sec. 18.
The merger likely would have the following effects, among others:
a. competition in the licensing of Big 4 television
retransmission consent in each of the Overlap DMAs likely would be
substantially lessened;
b. competition between Gray and Raycom in the licensing of Big 4
television retransmission consent in each of the Overlap DMAs would
be eliminated;
c. the fees charged to MVPDs for the licensing of retransmission
consent in each of the Overlap DMAs and throughout each MVPD's
footprint likely would increase;
d. competition in the sale of broadcast television spot
advertising in each of the Overlap DMAs likely would be
substantially lessened;
e. competition between Gray and Raycom in the sale of broadcast
television spot advertising in each of the Overlap DMAs would be
eliminated; and
f. prices for spot advertising on broadcast television stations
in each of the Overlap DMAs likely would increase.
VIII. RELIEF REQUESTED
58. The United States requests that:
a. the Court adjudge the proposed merger to violate Section 7 of
the Clayton Act, 15 U.S.C. Sec. 18;
b. the Court enjoin and restrain Defendants from carrying out
the merger, or entering into any other agreement, understanding, or
plan by which Gray would merge with, acquire, or be acquired by
Raycom, or Gray and Raycom would combine any of their respective Big
4 stations in the Overlap DMAs;
c. the Court award the United States the costs of this action;
and
d. the Court award such other relief to the United States as the
Court may deem just and proper.
Dated: December 14, 2018
Respectfully submitted,
FOR PLAINTIFF UNITED STATES OF AMERICA
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Makan Delrahim (D.C. Bar # 457795),
Assistant Attorney General for Antitrust.
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Andrew C. Finch,
[[Page 1220]]
Principal Deputy Assistant Attorney General.
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Patricia A. Brink,
Director of Civil Enforcement.
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Owen M. Kendler,
Chief, Media, Entertainment & Professional Services Section.
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Yvette Tarlov (DC Bar # 442452),
Assistant Chief, Media, Entertainment & Professional Services
Section
-----------------------------------------------------------------------
Matthew Siegel,
Gregg Malawer (D.C. Bar # 481685),
United States Department of Justice, Antitrust Division, Media,
Entertainment & Professional Services Section, 450 Fifth Street NW,
Suite 4000, Washington, DC 20530, Telephone: (202) 598-8303,
Facsimile: (202) 514-7308.
UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA
United States of America, Plaintiff, v. Gray Television, Inc.,
and Raycom Media, Inc., Defendants.
Case No. 1:18-cv-2951
Judge Christopher R. Cooper
PROPOSED FINAL JUDGMENT
Whereas, Plaintiff, United States of America, filed its
Complaint on December 14, 2018, and Defendant Gray Television, Inc.,
and Defendant Raycom Media, Inc., by their respective attorneys,
have consented to the entry of this Final Judgment without trial or
adjudication of any issue of fact or law and without this Final
Judgment constituting any evidence against or admission by any party
regarding any issue of fact or law;
And whereas, Defendants agree to be bound by the provisions of
this Final Judgment pending its approval by the Court;
And whereas, the essence of this Final Judgment is the prompt
and certain divestiture of certain rights or assets by Defendants to
assure that competition is not substantially lessened;
And whereas, the United States requires Defendants to make
certain divestitures for the purpose of remedying the loss of
competition alleged in the Complaint;
And whereas, Defendants have represented to the United States
that the divestitures required below can and will be made and that
Defendants will later raise no claim of hardship or difficulty as
grounds for asking the Court to modify any of the divestiture
provisions contained below;
Now therefore, before any testimony is taken, without trial or
adjudication of any issue of fact or law, and upon consent of the
parties, it is ordered, adjudged, and decreed:
I. JURISDICTION
This Court has jurisdiction over the subject matter of and each
of the parties to this action. The Complaint states a claim upon
which relief may be granted against Defendants under Section 7 of
the Clayton Act, as amended, 15 U.S.C. 18.
II. DEFINITIONS
As used in this Final Judgment:
A. ``Acquirer'' means Scripps, TEGNA, Lockwood, Marquee, or any
other entity or entities to which Defendants divest any of the
Divestiture Assets.
B. ``Divestiture Assets'' means the Divestiture Stations and all
assets, tangible or intangible, necessary for the operation of the
Divestiture Stations as viable, ongoing commercial broadcast
television stations, including, but not limited to, all real
property (owned or leased), all broadcast equipment, office
equipment, office furniture, fixtures, materials, supplies, and
other tangible property relating to the Divestiture Stations; all
licenses, permits, and authorizations issued by, and applications
submitted to, the FCC and other government agencies relating to the
Divestiture Stations; all contracts (including programming contracts
and rights), agreements, network affiliation agreements, leases, and
commitments and understandings of Defendants relating to the
Divestiture Stations; all trademarks, service marks, trade names,
copyrights, patents, slogans, programming materials, and promotional
materials relating to the Divestiture Stations; all customer lists,
contracts, accounts, and credit records related to the Divestiture
Stations; and all logs and other records maintained by Defendants in
connection with the Divestiture Stations. Divestiture Assets does
not include Excluded Assets.
C. ``Divestiture Stations'' means WTNZ, WTOL, KXXV, KRHD-CD,
WTXL-TV, WFXG, KWES-TV, WPGX, WSWG, and WDFX-TV.
D. ``DMA'' means Designated Market Area as defined by The
Nielsen Company (US), LLC, based upon viewing patterns and used by
BIA Advisory Services' Investing in Television Market Report 2018
(1st edition). DMAs are ranked according to the number of television
households therein and are used by broadcasters, advertisers, and
advertising agencies to aid in evaluating television audience size
and composition.
E. ``Excluded Assets'' means
(1) the Telemundo affiliation agreement and programming stream
(including any syndicated programming), receiver, program logs and
related materials, related intellectual property and domain names,
relating in all cases to KWES-TV and/or the Odessa-Midland, Texas,
DMA;
(2) the CW affiliation agreement and programming stream
(including any syndicated programming), receiver, program logs and
related materials, related intellectual property and domain names,
relating in all cases to KWES-TV and/or the Odessa-Midland, Texas,
DMA;
(3) the Telemundo affiliation agreement and programming stream
(including any syndicated programming), receiver, program logs and
related materials, related intellectual property and domain names,
relating in all cases to KXXV; and
(4) the CW affiliation agreement and programming stream
(including any syndicated programming), receiver, program logs and
related materials, related intellectual property and domain names,
related in all cases to WSWG.
F. ``FCC'' means the Federal Communications Commission.
G. ``Gray'' means Defendant Gray Television, Inc., a Georgia
corporation headquartered in Atlanta, Georgia, its successors and
assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships, and joint ventures, and their directors, officers,
managers, agents, and employees.
H. ``KRHD-CD'' means the ABC-affiliated broadcast television
station bearing that call sign located in the Waco-Temple-Bryan,
Texas, DMA, owned by Raycom.
I. ``KWES-TV'' means the NBC-affiliated broadcast television
station bearing that call sign located in the Odessa-Midland, Texas,
DMA, owned by Raycom.
J. ``KXXV'' means the ABC-affiliated broadcast television
station bearing that call sign located in the Waco-Temple-Bryan,
Texas, DMA, owned by Raycom.
K. ``Lockwood'' means Greensboro TV, LLC, a Virginia limited
liability company headquartered in Hampton, Virginia, its successors
and assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships, and joint ventures, and their directors, members,
officers, managers, agents, and employees.
L. ``Marquee'' means Marquee Broadcasting Georgia, Inc., a
Georgia corporation headquartered in Lawrenceville, Georgia, its
successors and assigns, and its subsidiaries, divisions, groups,
affiliates, partnerships, and joint ventures, and their directors,
officers, managers, agents, and employees.
M. ``Raycom'' means Defendant Raycom Media, Inc., a Delaware
corporation headquartered in Montgomery, Alabama, its successors and
assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships, and joint ventures, and their directors, officers,
managers, agents, and employees.
N. ``Scripps'' means the E.W. Scripps Company, an Ohio
corporation headquartered in Cincinnati, Ohio, its successors and
assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships, and joint ventures, and their directors, officers,
managers, agents, and employees.
O. ``TEGNA'' means TEGNA Inc., a Delaware corporation
headquartered in McLean, Virginia, its successors and assigns, and
its subsidiaries, divisions, groups, affiliates, partnerships, and
joint ventures, and their directors, officers, managers, agents, and
employees.
P. ``WDFX-TV'' means the FOX-affiliated broadcast television
station bearing that call sign located in the Dothan, Alabama, DMA,
owned by Raycom.
Q. ``WFXG'' means the FOX-affiliated broadcast television
station bearing that call sign located in the Augusta, Georgia, DMA,
owned by Raycom.
R. ``WPGX'' means the FOX-affiliated broadcast television
station bearing that call sign located in the Panama City, Florida,
DMA, owned by Raycom.
S. ``WSWG'' means the CBS-affiliated broadcast television
station bearing that call sign located in the Albany, Georgia, DMA,
owned by Gray.
T. ``WTNZ'' means the FOX-affiliated broadcast television
station bearing that call sign located in the Knoxville, Tennessee,
DMA, owned by Raycom.
U. ``WTOL'' means the CBS-affiliated broadcast television
station bearing that call
[[Page 1221]]
sign located in the Toledo, Ohio, DMA, owned by Raycom.
V. ``WTXL-TV'' means the ABC-affiliated broadcast television
station bearing that call sign located in the Tallahassee, Florida-
Thomasville, Georgia, DMA, owned by Raycom.
III. APPLICABILITY
A. This Final Judgment applies to Defendants and all other
persons in active concert or participation with any of them who
receive actual notice of this Final Judgment by personal service or
otherwise.
B. If, prior to complying with Sections IV and V of this Final
Judgment, Defendants sell or otherwise dispose of all or
substantially all of their assets or of lesser business units that
include the Divestiture Assets, they shall require the purchaser to
be bound by the provisions of this Final Judgment. Defendants need
not obtain such an agreement from the Acquirers.
C. If, prior to the entry of this Final Judgment, Defendants
sell or otherwise dispose of business units that do not include any
of the Divestiture Assets, then this Final Judgment shall not apply
to such business units.
IV. DIVESTITURES
A. Defendants are ordered and directed, within ninety (90)
calendar days after the filing of the Complaint in this matter, or
five (5) calendar days after notice of entry of this Final Judgment
by the Court, whichever is later, to divest the Divestiture Assets
in a manner consistent with this Final Judgment to one or more
Acquirers acceptable to the United States, in its sole discretion.
The United States, in its sole discretion, may agree to one or more
extensions of this time period not to exceed ninety (90) calendar
days in total, and shall notify the Court in such circumstances.
B. With respect to divestiture of the Divestiture Assets by
Defendants, or by the Divestiture Trustee appointed pursuant to
Section V of this Final Judgment, if applications have been filed
with the FCC within the period permitted for divestiture seeking
approval to assign or transfer licenses to the Acquirer(s) of the
Divestiture Assets, but an order or other dispositive action by the
FCC on such applications has not been issued before the end of the
period permitted for divestiture, the period shall be extended with
respect to divestiture of the Divestiture Assets for which no FCC
order has issued until five (5) days after such order is issued.
Defendants agree to use their best efforts to divest the Divestiture
Assets and to obtain all necessary FCC approvals as expeditiously as
possible. This Final Judgment does not limit the FCC's exercise of
its regulatory powers and process with respect to the Divestiture
Assets. Authorization by the FCC to conduct the divestiture of a
Divestiture Asset in a particular manner will not modify any of the
requirements of this Final Judgment.
C. In the event that Defendants are attempting to divest the
KXXV, KRHD-CD, or WTXL-TV Divestiture Assets to an Acquirer other
than Scripps; the WTOL or KWES-TV Divestiture Assets to an Acquirer
other than TEGNA; the WTNZ, WFXG, WPGX, or WDFX-TV Divestiture
Assets to an Acquirer other than Lockwood; or the WSWG Divestiture
Assets to an Acquirer other than Marquee:
(1) Defendants, in accomplishing the divestitures ordered by
this Final Judgment, promptly shall make known, by usual and
customary means, the availability of the Divestiture Assets;
(2) Defendants shall inform any person making an inquiry
regarding a possible purchase of the relevant Divestiture Assets
that they are being divested pursuant to this Final Judgment and
provide that person with a copy of this Final Judgment;
(3) Defendants shall offer to furnish to all prospective
Acquirers, subject to customary confidentiality assurances, all
information and documents relating to the relevant Divestiture
Assets customarily provided in a due diligence process except such
information or documents subject to the attorney-client privilege or
work-product doctrine; and
(4) Defendants shall make available such information to the
United States at the same time that such information is made
available to any other person.
D. Defendants shall provide each Acquirer and the United States
information relating to the personnel involved in the operation and
management of the relevant Divestiture Assets to enable the Acquirer
to make offers of employment. Defendants will not interfere with any
negotiations by any Acquirer to employ or contract with any
Defendant employee whose primary responsibility relates to the
operation or management of the relevant Divestiture Assets.
E. Defendants shall permit the prospective Acquirers of the
Divestiture Assets to have reasonable access to personnel and to
make inspections of the physical facilities of the Divestiture
Assets; access to any and all environmental, zoning, and other
permit documents and information; and access to any and all
financial, operational, or other documents and information
customarily provided as part of a due diligence process.
F. Defendants shall warrant to the Acquirers that each asset
will be operational on the date of sale.
G. Defendants shall not take any action that will impede in any
way the permitting, operation, or divestiture of the Divestiture
Assets.
H. At the option of the respective Acquirer, Defendants shall
enter into a transition services agreement with each Acquirer for a
period of up to six (6) months to facilitate the continuous
operations of the relevant Divestiture Assets until the Acquirer can
provide such capabilities independently. The terms and conditions of
any contractual arrangement intended to satisfy this provision must
be reasonably related to market conditions for the services
provided, and shall be subject to the approval of the United States,
in its sole discretion. The United States in its sole discretion may
approve one or more extensions of this agreement for a total of up
to an additional six (6) months.
I. In the case of Lockwood as the Acquirer of the WFXG and/or
WDFX-TV Divestiture Assets and at the option of Lockwood, Defendants
shall enter into an agreement with Lockwood to provide to WFXG and
WDFX-TV (or, if Lockwood is purchasing just one of those stations,
that station) substantially the same local news programming as the
respective stations currently receive from other stations owned or
operated by Raycom for one (1) year after the sale of the WFXG and/
or WDFX-TV Divestiture Assets, respectively, to Lockwood, with such
agreement to be terminable by Lockwood on no more than thirty (30)
days' notice. The terms and conditions of any contractual
arrangement intended to satisfy this provision must be reasonably
related to market conditions for the services provided, and shall be
subject to the approval of the United States, in its sole
discretion. The United States in its sole discretion, and at the
option of Lockwood, may approve one or more extensions of any such
agreement for a total of up to an additional one (1) year.
J. In the case of Marquee as the Acquirer of the WSWG
Divestiture Assets, the transition services agreement contemplated
by Paragraph IV(H) shall include, at the option of Marquee, an
agreement by Defendants to provide to WSWG substantially the same
local news programming as that station currently receives from other
stations owned or operated by Gray for at least ninety (90) days
after the sale of the WSWG Divestiture Assets, with such agreement
to be terminable by Marquee on no more than thirty (30) days'
notice, except that such agreement may omit up to two (2) hours of
the news programming currently provided to WSWG each week, the
identification of the hours to be omitted to be determined by
Marquee. For the avoidance of doubt, the terms and conditions of any
contractual arrangement intended to satisfy this provision must be
reasonably related to market conditions for the services provided,
and shall be subject to the approval of the United States, in its
sole discretion.
K. Defendants shall warrant to the Acquirers (1) that there are
no material defects in the environmental, zoning, or other permits
pertaining to the operation of the Divestiture Assets, and (2) that,
following the sale of the Divestiture Assets, Defendants will not
undertake, directly or indirectly, any challenges to the
environmental, zoning, or other permits relating to the operation of
the Divestiture Assets.
L. Unless the United States otherwise consents in writing, the
divestitures pursuant to Section IV, or by the Divestiture Trustee
appointed pursuant to Section V of this Final Judgment, shall
include the entire Divestiture Assets and shall be accomplished in
such a way as to satisfy the United States, in its sole discretion,
that the Divestiture Assets can and will be used by each Acquirer as
part of a viable, ongoing commercial television broadcasting
business. Divestiture of the Divestiture Assets may be made to one
or more Acquirers, provided that in each instance it is demonstrated
to the sole satisfaction of the United States that the Divestiture
Assets will remain viable, and the divestiture of such assets will
remedy the competitive harm alleged in the Complaint. The
divestitures, whether made pursuant to
[[Page 1222]]
Section IV or Section V of this Final Judgment:
(1) shall be made to Acquirers that, in the United States' sole
judgment, have the intent and capability (including the necessary
managerial, operational, technical, and financial capability) to
compete effectively in the commercial television broadcasting
business; and
(2) shall be accomplished so as to satisfy the United States, in
its sole discretion, that none of the terms of any agreement between
any Acquirer and Defendants give Defendants the ability unreasonably
to raise the costs of the Acquirer, to lower the efficiency of the
Acquirer, or otherwise to interfere in the ability of the Acquirer
to compete effectively.
V. APPOINTMENT OF DIVESTITURE TRUSTEE
A. If Defendants have not divested the Divestiture Assets within
the time period specified in Paragraph IV(A) and Paragraph IV(B),
Defendants shall notify the United States of that fact in writing,
specifically identifying the Divestiture Assets that have not been
divested. Upon application of the United States, the Court shall
appoint a Divestiture Trustee selected by the United States and
approved by the Court to effect the divestiture of the Divestiture
Assets that have not yet been divested.
B. After the appointment of a Divestiture Trustee becomes
effective, only the Divestiture Trustee shall have the right to sell
the relevant Divestiture Assets. The Divestiture Trustee shall have
the power and authority to accomplish the divestiture to an Acquirer
acceptable to the United States, in its sole discretion, at such
price and on such terms as are then obtainable upon reasonable
effort by the Divestiture Trustee, subject to the provisions of this
Final Judgment, and shall have such other powers as this Court deems
appropriate. Subject to Paragraph V(D) of this Final Judgment, the
Divestiture Trustee may hire at the cost and expense of Defendants
any agents, investment bankers, attorneys, accountants, or
consultants, who shall be solely accountable to the Divestiture
Trustee, reasonably necessary in the Divestiture Trustee's judgment
to assist in the divestiture. Any such agents, investment bankers,
attorneys, accountants, or consultants shall serve on such terms and
conditions as the United States approves, including confidentiality
requirements and conflict of interest certifications.
C. Defendants shall not object to a sale by the Divestiture
Trustee on any ground other than the Divestiture Trustee's
malfeasance. Any such objections by Defendants must be conveyed in
writing to the United States and the Divestiture Trustee within ten
(10) calendar days after the Divestiture Trustee has provided the
notice required under Section VI.
D. The Divestiture Trustee shall serve at the cost and expense
of Defendants pursuant to a written agreement, on such terms and
conditions as the United States approves, including confidentiality
requirements and conflict of interest certifications. The
Divestiture Trustee shall account for all monies derived from the
sale of the relevant Divestiture Assets and all costs and expenses
so incurred. After approval by the Court of the Divestiture
Trustee's accounting, including fees for its services yet unpaid and
those of any professionals and agents retained by the Divestiture
Trustee, all remaining money shall be paid to Defendants and the
trust shall then be terminated. The compensation of the Divestiture
Trustee and any professionals and agents retained by the Divestiture
Trustee shall be reasonable in light of the value of the Divestiture
Assets subject to sale by the Divestiture Trustee and based on a fee
arrangement providing the Divestiture Trustee with incentives based
on the price and terms of the divestiture and the speed with which
it is accomplished, but the timeliness of the divestiture is
paramount. If the Divestiture Trustee and Defendants are unable to
reach agreement on the Divestiture Trustee's or any agent's or
consultant's compensation or other terms and conditions of
engagement within fourteen (14) calendar days of the appointment of
the Divestiture Trustee, agent, or consultant, the United States
may, in its sole discretion, take appropriate action, including
making a recommendation to the Court. The Divestiture Trustee shall,
within three (3) business days of hiring any other agents or
consultants, provide written notice of such hiring and the rate of
compensation to Defendants and the United States.
E. Defendants shall use their best efforts to assist the
Divestiture Trustee in accomplishing the required divestitures. The
Divestiture Trustee and any agents or consultants retained by the
Divestiture Trustee shall have full and complete access to the
personnel, books, records, and facilities of the business to be
divested, and Defendants shall provide or develop financial and
other information relevant to such business as the Divestiture
Trustee may reasonably request, subject to reasonable protection for
trade secrets; other confidential research, development, or
commercial information; or any applicable privileges. Defendants
shall take no action to interfere with or to impede the Divestiture
Trustee's accomplishment of the divestiture.
F. After its appointment, the Divestiture Trustee shall file
monthly reports with the United States and, as appropriate, the
Court setting forth the Divestiture Trustee's efforts to accomplish
the relevant divestitures ordered under this Final Judgment. To the
extent such reports contain information that the Divestiture Trustee
deems confidential, such reports shall not be filed on the public
docket of the Court. Such reports shall include the name, address,
and telephone number of each person who, during the preceding month,
made an offer to acquire, expressed an interest in acquiring,
entered into negotiations to acquire, or was contacted or made an
inquiry about acquiring, any interest in the Divestiture Assets, and
shall describe in detail each contact with any such person. The
Divestiture Trustee shall maintain full records of all efforts made
to divest the relevant Divestiture Assets.
G. If the Divestiture Trustee has not accomplished the
divestitures ordered under this Final Judgment within six (6) months
after its appointment, the Divestiture Trustee shall promptly file
with the Court a report setting forth (1) the Divestiture Trustee's
efforts to accomplish the required divestitures, (2) the reasons, in
the Divestiture Trustee's judgment, why the required divestitures
have not been accomplished, and (3) the Divestiture Trustee's
recommendations. To the extent such report contains information that
the Divestiture Trustee deems confidential, such reports shall not
be filed on the public docket of the Court. The Divestiture Trustee
shall at the same time furnish such report to the United States,
which shall have the right to make additional recommendations
consistent with the purpose of the trust. The Court thereafter shall
enter such orders as it shall deem appropriate to carry out the
purpose of this Final Judgment, which may, if necessary, include
extending the trust and the term of the Divestiture Trustee's
appointment by a period requested by the United States.
H. If the United States determines that the Divestiture Trustee
has ceased to act or failed to act diligently or in a reasonably
cost-effective manner, it may recommend that the Court appoint a
substitute Divestiture Trustee.
VI. NOTICE OF PROPOSED DIVESTITURE
A. Within (10) calendar days after notice of entry of this Final
Judgment by the Court, or two (2) business days following execution
of a definitive divestiture agreement, whichever is later,
Defendants or the Divestiture Trustee, whichever is then responsible
for effecting the divestitures required herein, shall notify the
United States of any proposed divestiture required by Section IV or
Section V of this Final Judgment. If the Divestiture Trustee is
responsible, it shall similarly notify Defendants. The notice shall
set forth the details of the proposed divestiture and list the name,
address, and telephone number of each person not previously
identified who tendered an offer for, or expressed an interest in or
desire to acquire, any ownership interest in the relevant
Divestiture Assets, together with full details of the same.
B. Within fifteen (15) calendar days of receipt by the United
States of such notice, the United States may request from
Defendants, the proposed Acquirer, any other third party, or the
Divestiture Trustee, if applicable, additional information
concerning the proposed divestiture, the proposed Acquirer, and any
other potential Acquirers. Defendants and the Divestiture Trustee
shall furnish any additional information requested within fifteen
(15) calendar days of the receipt of the request, unless the parties
shall otherwise agree.
C. Within thirty (30) calendar days after receipt of the notice
or within twenty (20) calendar days after the United States has been
provided the additional information requested from Defendants, the
proposed Acquirer, any third party, and the Divestiture Trustee,
whichever is later, the United States shall provide written notice
to Defendants and the Divestiture Trustee, if there is one, stating
whether or not it objects to the proposed divestiture. If the United
States provides written notice that it does not object, the
divestiture may be consummated,
[[Page 1223]]
subject only to Defendants' limited right to object to the sale
under Paragraph V(C) of this Final Judgment. Absent written notice
that the United States does not object to the proposed Acquirer, or
upon objection by the United States, a divestiture proposed under
Section IV or Section V shall not be consummated. Upon objection by
Defendants under Paragraph V(C), a divestiture proposed under
Section V shall not be consummated unless approved by the Court.
VII. FINANCING
Defendants shall not finance all or any part of any purchase
made pursuant to Section IV or Section V of this Final Judgment.
VIII. HOLD SEPARATE
Until the divestitures required by this Final Judgment have been
accomplished, Defendants shall take all steps necessary to comply
with the Hold Separate Stipulation and Order entered by this Court.
Defendants shall take no action that would jeopardize the
divestitures ordered by this Court.
IX. AFFIDAVITS
A. Within twenty (20) calendar days of the filing of the
Complaint in this matter, and every thirty (30) calendar days
thereafter until the divestitures have been completed under Section
IV and Section V of this Final Judgment, Defendants shall deliver to
the United States an affidavit, signed by each Defendant's Chief
Financial Officer and General Counsel or, subject to the approval of
the United States, an officer of the Defendant, which shall describe
the fact and manner of Defendants' compliance with Section IV and
Section V of this Final Judgment. Each such affidavit shall include
the name, address, and telephone number of each person who, during
the preceding thirty (30) calendar days, made an offer to acquire,
expressed an interest in acquiring, entered into negotiations to
acquire, or was contacted or made an inquiry about acquiring, any
interest in the Divestiture Assets, and shall describe in detail
each contact with any such person during that period. Each such
affidavit shall also include a description of the efforts Defendants
have taken to solicit buyers for and complete the sale of the
Divestiture Assets, including efforts to secure FCC or other
regulatory approvals, and to provide required information to
prospective Acquirers, including the limitations, if any, on such
information. Assuming the information set forth in the affidavit is
true and complete, any objection by the United States to information
provided by Defendants, including limitations on information, shall
be made within fourteen (14) calendar days of receipt of such
affidavit.
B. Within twenty (20) calendar days after the filing of the
Complaint in this matter, Defendants shall deliver to the United
States an affidavit that describes in reasonable detail all actions
Defendants have taken and all steps Defendants have implemented on
an ongoing basis to comply with Section VIII of this Final Judgment.
Defendants shall deliver to the United States an affidavit
describing any changes to the efforts and actions outlined in
Defendants' earlier affidavits filed pursuant to this Paragraph
IX(B) within fifteen (15) calendar days after the change is
implemented.
C. Defendants shall keep all records of all efforts made to
preserve and divest the Divestiture Assets until one year after such
divestitures have been completed.
X. COMPLIANCE INSPECTION
A. For the purposes of determining or securing compliance with
this Final Judgment, or of any related orders such as any Hold
Separate Stipulation and Order, or of determining whether the Final
Judgment should be modified or vacated, and subject to any legally
recognized privilege, from time to time authorized representatives
of the United States, including agents and consultants retained by
the United States, shall, upon written request of an authorized
representative of the Assistant Attorney General in charge of the
Antitrust Division, and on reasonable notice to Defendants, be
permitted:
(1) access during Defendants' office hours to inspect and copy,
or at the option of the United States, to require Defendants to
provide electronic copies of, all books, ledgers, accounts, records,
data, and documents in the possession, custody, or control of
Defendants, relating to any matters contained in this Final
Judgment; and
(2) to interview, either informally or on the record,
Defendants' officers, employees, or agents, who may have their
individual counsel present, regarding such matters. The interviews
shall be subject to the reasonable convenience of the interviewee
and without restraint or interference by Defendants.
B. Upon the written request of an authorized representative of
the Assistant Attorney General in charge of the Antitrust Division,
Defendants shall submit written reports or responses to written
interrogatories, under oath if requested, relating to any of the
matters contained in this Final Judgment as may be requested.
C. No information or documents obtained by the means provided in
this Section shall be divulged by the United States to any person
other than an authorized representative of the executive branch of
the United States, except in the course of legal proceedings to
which the United States is a party (including grand jury
proceedings), or for the purpose of securing compliance with this
Final Judgment, or as otherwise required by law.
D. If at the time that Defendants furnish information or
documents to the United States, Defendants represent and identify in
writing the material in any such information or documents to which a
claim of protection may be asserted under Rule 26(c)(1)(G) of the
Federal Rules of Civil Procedure, and Defendants mark each pertinent
page of such material, ``Subject to claim of protection under Rule
26(c)(1)(G) of the Federal Rules of Civil Procedure,'' then the
United States shall give Defendants ten (10) calendar days' notice
prior to divulging such material in any legal proceeding (other than
a grand jury proceeding).
XI. NO REACQUISITION AND LIMITATIONS ON COLLABORATIONS
A. During the term of this Final Judgment, Defendants may not
(1) reacquire any part of the Divestiture Assets; (2) acquire any
option to reacquire any part of the Divestiture Assets or to assign
the Divestiture Assets to any other person; (3) enter into any local
marketing agreement, joint sales agreement, other cooperative
selling arrangement, or shared services agreement (except as
provided in this Paragraph XI(A) or in Paragraph XI(B)), or conduct
other business negotiations jointly with any Acquirer with respect
to the Divestiture Assets divested to such Acquirer; or (4) provide
financing or guarantees of financing with respect to the Divestiture
Assets. The shared services prohibition does not preclude Defendants
from continuing or entering into agreements in a form customarily
used in the industry to (a) share news helicopters or (b) pool
generic video footage that does not include recording a reporter or
other on-air talent, and does not preclude Defendants from entering
into any non-sales-related shared services agreement or transition
services agreement that is approved in advance by the United States
in its sole discretion.
B. Paragraph XI(A) shall not prevent Defendants from entering
into agreements to provide news programming to broadcast television
stations included in the Divestiture Assets, provided that
Defendants do not sell, price, market, hold out for sale, or profit
from the sale of advertising associated with the news programming
provided by Defendants under such agreements except by approval of
the United States in its sole discretion.
XII. RETENTION OF JURISDICTION
The Court retains jurisdiction to enable any party to this Final
Judgment to apply to the Court at any time for further orders and
directions as may be necessary or appropriate to carry out or
construe this Final Judgment, to modify any of its provisions, to
enforce compliance, and to punish violations of its provisions.
XIII. ENFORCEMENT OF FINAL JUDGMENT
A. The United States retains and reserves all rights to enforce
the provisions of this Final Judgment, including the right to seek
an order of contempt from the Court. Defendants agree that in any
civil contempt action, any motion to show cause, or any similar
civil action brought by the United States regarding an alleged
violation of this Final Judgment, the United States may establish a
violation of the decree and the appropriateness of any remedy
therefor by a preponderance of the evidence, and Defendants waive
any argument that a different standard of proof should apply.
B. The Final Judgment should be interpreted to give full effect
to the procompetitive purposes of the antitrust laws and to restore
all competition the United States alleged was harmed by the
challenged conduct. Defendants agree that they may be held in
contempt of, and that the Court may enforce, any provision of this
Final Judgment that, as interpreted by the Court in light of these
procompetitive principles and applying ordinary tools of
interpretation, is stated specifically and in reasonable detail,
whether or not it is clear and unambiguous on its face. In any such
interpretation, the terms of this
[[Page 1224]]
Final Judgment should not be construed against either party as the
drafter.
C. In any enforcement proceeding in which the Court finds that
Defendants have violated this Final Judgment, the United States may
apply to the Court for a one-time extension of this Final Judgment,
together with such other relief as may be appropriate. In connection
with any successful effort by the United States to enforce this
Final Judgment against a Defendant, whether litigated or resolved
prior to litigation, that Defendant agrees to reimburse the United
States for the fees and expenses of its attorneys, as well as any
other costs including experts' fees, incurred in connection with
that enforcement effort, including in the investigation of the
potential violation.
XIV. EXPIRATION OF FINAL JUDGMENT
Unless the Court grants an extension, this Final Judgment shall
expire ten (10) years from the date of its entry, except that after
five (5) years from the date of its entry, this Final Judgment may
be terminated upon notice by the United States to the Court and
Defendants that the divestitures have been completed and that the
continuation of the Final Judgment no longer is necessary or in the
public interest.
XV. PUBLIC INTEREST DETERMINATION
Entry of this Final Judgment is in the public interest. The
parties have complied with the requirements of the Antitrust
Procedures and Penalties Act, 15 U.S.C. Sec. 16, including making
copies available to the public of this Final Judgment, the
Competitive Impact Statement, any comments thereon, and the United
States' responses to comments. Based upon the record before the
Court, which includes the Competitive Impact Statement and any
comments and responses to comments filed with the Court, entry of
this Final Judgment is in the public interest.
Date:------------------------------------------------------------------
Court approval subject to procedures of Antitrust Procedures and
Penalties Act, 15 U.S.C. Sec. 16
-----------------------------------------------------------------------
United States District Judge
UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA
United States of America, 450 Fifth Street NW, Washington, DC
20530. Plaintiff, v. Gray Television, Inc., 4370 Peachtree Road NE,
Atlanta, Georgia 30319; and Raycom Media, Inc., RSA Tower 20th
Floor, 201 Monroe Street, Montgomery, Alabama 36104 Defendants.
Case No. 1:18-cv-2951
Judge Christopher R. Cooper
COMPETITIVE IMPACT STATEMENT
Plaintiff United States of America (``United States''), pursuant
to Section 2(b) of the Antitrust Procedures and Penalties Act
(``APPA'' or ``Tunney Act''), 15 U.S.C. Sec. 16(b)-(h), files this
Competitive Impact Statement relating to the proposed Final Judgment
submitted for entry in this civil antitrust proceeding.
I. NATURE AND PURPOSE OF THE PROCEEDING
On June 23, 2018, Defendant Gray Television, Inc. (``Gray'') and
Raycom Media, Inc. (``Raycom,'' and together with Gray,
``Defendants'') entered into an Agreement and Plan of Merger (the
``Merger Agreement'') pursuant to which Gray proposes to acquire
Raycom for approximately $3.6 billion. The United States filed a
civil antitrust Complaint on December 14, 2018, seeking to enjoin
the proposed merger. The Complaint alleges that the proposed merger
likely would substantially lessen competition in violation of
Section 7 of the Clayton Act, 15 U.S.C. Sec. 18, in nine local
geographic markets, in (1) the licensing of the television
programming of NBC, CBS, ABC, and FOX (``Big 4'') affiliate stations
to cable, satellite, and fiber optic television providers (referred
to collectively as multichannel video programming distributors, or
``MVPDs'') for retransmission to their subscribers (known as
``retransmission consent''), and (2) the sale of broadcast
television spot advertising. The nine Designated Market Areas
(``DMAs'') in which a substantial reduction in competition is
alleged are: (i) Waco-Temple-Bryan, Texas; (ii) Tallahassee,
Florida-Thomasville, Georgia; (iii) Toledo, Ohio; (iv) Odessa-
Midland, Texas; (v) Knoxville, Tennessee; (vi) Augusta, Georgia;
(vii) Panama City, Florida; (viii) Dothan, Alabama; and (ix) Albany,
Georgia (collectively, ``the Overlap DMAs'').\1\ The loss of
competition alleged in the Complaint likely would result in an
increase in retransmission consent fees charged to MVPDs, much of
which would be passed through to subscribers, and higher prices for
broadcast television spot advertising in each Overlap DMA.
---------------------------------------------------------------------------
\1\ A DMA is a geographic unit for which A.C. Nielsen Company--a
firm that surveys television viewers--furnishes broadcast television
stations, MVPDs, cable and satellite television networks,
advertisers, and advertising agencies in a particular area with data
to aid in evaluating audience size and composition. DMAs are widely
accepted by industry participants as the standard geographic areas
to use in evaluating television audience size and demographic
composition. The Federal Communications Commission (``FCC'') also
uses DMAs as geographic units with respect to its MVPD regulations.
---------------------------------------------------------------------------
Concurrent with the filing of the Complaint, the United States
filed a Hold Separate Stipulation and Order (``Hold Separate'') and
proposed Final Judgment, which are designed to eliminate the
anticompetitive effects that would have resulted from Gray's merger
with Raycom. Under the proposed Final Judgment, which is explained
more fully below, Defendants are required to divest the following
broadcast television stations (the ``Divestiture Stations'') to
acquirers acceptable to the United States in its sole discretion:
(i) KXXV and KRHD-CD, located in the Waco-Temple-Bryan, Texas, DMA;
(ii) WTXL-TV, located in the Tallahassee, Florida-Thomasville,
Georgia, DMA; (iii) WTOL, located in the Toledo, Ohio, DMA; (iv)
KWES-TV, located in the Odessa-Midland, Texas, DMA; (v) WTNZ,
located in the Knoxville, Tennessee, DMA; (vi) WFXG, located in the
Augusta, Georgia, DMA; (vii) WPGX, located in the Panama City,
Florida, DMA; (viii) WDFX-TV, located in the Dothan, Alabama, DMA;
and (ix) WSWG, located in the Albany, Georgia, DMA. Under the Hold
Separate, Defendants will take certain steps to ensure that the
Divestiture Stations will operate as independent, economically
viable, and ongoing business concerns that will remain independent
and uninfluenced by the consummation of the acquisition, and that
competition is maintained during the pendency of the ordered
divestitures.
The United States and Defendants have stipulated that the
proposed Final Judgment may be entered after compliance with the
APPA. Entry of the proposed Final Judgment would terminate this
action, except that the Court would retain jurisdiction to construe,
modify, or enforce the provisions of the proposed Final Judgment and
to punish violations thereof.
II. DESCRIPTION OF THE EVENTS GIVING RISE TO THE ALLEGED VIOLATION
A. The Defendants and the Proposed Transaction
Gray is a Georgia corporation with its headquarters in Atlanta,
Georgia. Gray owns 92 television stations in 56 DMAs, of which 83
are Big 4 affiliates.
Raycom is a Delaware corporation with its headquarters in
Montgomery, Alabama. Raycom owns 51 television stations in 43 DMAs,
of which 45 are Big 4 affiliates.
Pursuant to the Merger Agreement, Gray agreed to acquire Raycom
for approximately $3.6 billion, through a merger transaction. This
merger is the subject of the Complaint and proposed Final Judgment
filed in this case.
B. Big 4 Television Retransmission Consent
1. Background
MVPDs, such as Comcast, DirecTV, and Mediacom, typically pay the
owner of each local Big 4 broadcast station in a given DMA a per-
subscriber fee for the right to retransmit the station's content to
the MVPD's subscribers. The per-subscriber fee and other terms under
which an MVPD is permitted to distribute a station's content to its
subscribers is set forth in a retransmission agreement.
Retransmission agreements are negotiated directly between a
broadcast station group, such as Gray or Raycom, and a given MVPD,
and these agreements cover all of the station group's stations
located in the MVPDs service area, or ``footprint.''
Each broadcast station group typically renegotiates
retransmission agreements with the MVPDs every few years. If an MVPD
and a broadcast station group cannot agree on a retransmission
consent fee at the expiration of a retransmission agreement, the
result is a ``blackout'' of the broadcast group's stations from the
particular MVPD--i.e., an open-ended period during which the MVPD
may not distribute those stations to its subscribers, until a new
contract is successfully negotiated.
2. Relevant Markets
The licensing of Big 4 television retransmission consent
constitutes a relevant product market and line of commerce under
Section 7 of the Clayton Act. Big 4 broadcast
[[Page 1225]]
content has unique appeal to television viewers, as compared to the
other content that is available through broadcast and cable
stations. Big 4 stations usually are the highest ranked in terms of
audience share and ratings in each DMA, largely because of unique
offerings such as local news, sports, and highly ranked primetime
programs. Viewers typically consider the Big 4 stations to be close
substitutes for one another. Due to these features, MVPDs regard Big
4 programming as highly desirable for inclusion in the packages they
offer subscribers. Non-Big-4 broadcast stations are typically not
close substitutes for viewers of Big 4 stations.
If an MVPD suffers a blackout of a Big 4 station in a given DMA,
many of the MVPD's subscribers in that DMA are likely to turn to
other Big 4 stations in the DMA to watch similar content. This
willingness of viewers to switch between competing Big 4 broadcast
stations limits an MVPD's expected losses in the case of a blackout,
and thus limits a broadcaster's ability to extract higher fees from
that MVPD--since an MVPD's willingness to pay higher retransmission
consent fees for content rises or falls with the harm it would
suffer if that content were lost. Due to the limited programming
typically offered by non-Big-4 stations, viewers are much less
likely to switch to a non-Big-4 station than to switch to other Big
4 stations in the event of a blackout of a Big 4 station.
Accordingly, competition from non-Big-4 stations does not typically
impose a significant competitive constraint on the retransmission
consent fees charged by the owners of Big 4 stations. For the same
reasons, subscribers--and therefore MVPDs--generally do not view
cable network programming as a close substitute for Big 4 network
content.
Because viewers do not regard non-Big-4 broadcast stations, or
cable networks, as close substitutes for the programming they
receive from Big 4 stations, these other sources of programming are
not sufficient to discipline an increase in the fees charged for Big
4 television retransmission consent. Accordingly, a small but
significant increase in the retransmission consent fees of Big 4
affiliates would not cause enough MVPDs to forego carrying the
content of the Big 4 affiliates to make such an increase
unprofitable for the Big 4 affiliates.
The relevant geographic markets for the licensing of Big 4
television retransmission consent are the individual DMAs in which
such licensing occurs. In the event of a blackout of a Big 4 network
station, FCC rules generally prohibit an MVPD from importing the
same network's content from another DMA, so substitution to stations
in other DMAs cannot discipline a fee increase by stations within a
given DMA.
3. Anticompetitive Effects
In each of the Overlap DMAs, Gray and Raycom each own at least
one Big 4 affiliate broadcast television station. By combining the
Defendants' Big 4 stations, the proposed merger would increase the
Defendants' market shares in the licensing of Big 4 television
retransmission consent in each Overlap DMA, and would increase the
market concentration in that business in each Overlap DMA. The chart
below summarizes the Defendants' approximate Big 4 retransmission
consent market shares, and market concentrations measured by the
widely used Herfindahl-Hirschman Index (``HHI'') \2\, in each
Overlap DMA, before and after the proposed merger.
---------------------------------------------------------------------------
\2\ The HHI is calculated by squaring the market share of each
firm competing in the market and then summing the resulting numbers.
For example, for a market consisting of four firms with shares of
30, 30, 20, and 20 percent, the HHI is 2,600 (30\2\ + 30\2\ + 20\2\
+ 20\2\ = 2,600). The HHI takes into account the relative size
distribution of the firms in a market. It approaches zero when a
market is occupied by a large number of firms of relatively equal
size, and reaches its maximum of 10,000 points when a market is
controlled by a single firm. The HHI increases both as the number of
firms in the market decreases and as the disparity in size between
those firms increases.
--------------------------------------------------------------------------------------------------------------------------------------------------------
Gray share Raycom share Merged share Post-merger
Overlap DMA (percent) (percent) (percent) Pre-merger HHI HHI HHI increase
--------------------------------------------------------------------------------------------------------------------------------------------------------
Augusta, GA............................................. 50 24 74 3,741 6,119 2,379
Panama City, FL......................................... 50 24 73 3,731 6,095 2,363
Dothan, AL.............................................. 49 24 73 3,692 6,065 2,373
Tallahassee, FL-Thomasville, GA......................... 33 32 65 3,338 5,448 2,110
Albany, GA.............................................. 33 32 65 3,339 5,440 2,101
Toledo, OH.............................................. 25 24 49 2,504 3,710 1,206
Waco-Temple-Bryan, TX................................... 25 24 49 2,503 3,687 1,184
Knoxville, TN........................................... 25 24 49 2,503 3,681 1,178
Odessa-Midland, TX...................................... 24 24 48 2,504 3,660 1,156
--------------------------------------------------------------------------------------------------------------------------------------------------------
As indicated by the preceding chart, in each Overlap DMA the
post-merger HHI would exceed 2,500 and the merger would increase the
HHI by more than 200 points. As a result, the proposed merger is
presumed likely to enhance market power under the Horizontal Merger
Guidelines issued by the Department of Justice and the Federal Trade
Commission.
In addition to substantially increasing the concentration levels
in each Overlap DMA, the proposed merger would also enable Gray to
black out more Big 4 stations simultaneously in each of the Overlap
DMAs than either Gray or Raycom could black out independently today,
increasing Gray's bargaining leverage and likely leading to
increased retransmission consent fees to any MVPD whose footprint
includes any of the Overlap DMAs. Retransmission consent fees--and
thus the fee increases likely to be caused by the proposed merger--
generally are passed through to an MVPD's subscribers in the form of
higher subscription fees or as a line item on their bills.
C. Broadcast Television Spot Advertising
1. Background
Broadcast television stations sell advertising ``spots'' during
breaks in their programming. An advertiser purchases spots from a
broadcast station to communicate to viewers within the DMA in which
the broadcast television station is located. Gray and Raycom compete
to sell broadcast television spot advertising in each of the Overlap
DMAs.
2. Relevant Markets
Broadcast television spot advertising constitutes a relevant
product market and line of commerce under Section 7 of the Clayton
Act. Broadcast television spot advertising possesses a unique
combination of attributes that set it apart from advertising on
other media. Broadcast television spot advertising combines sight,
sound, and motion in a way that makes television advertisements
particularly memorable and impactful. Additionally, broadcast
television spot advertising reaches a large percentage of an
advertisers' potential customers in a DMA, making it especially
effective for promoting brand awareness. Advertisers want to
advertise on broadcast stations because they offer popular
programming such as local news, sports, and primetime and syndicated
shows that are especially attractive in reaching a broad demographic
base and a large audience of viewers.
MVPDs sell spot advertising to be shown during breaks in cable
network programming. However, cable television spot advertising is
an ineffective substitute for broadcast television spot advertising.
Cable television spot advertising reaches far fewer television
households within a DMA, is limited in supply, and generally offers
more specialized programs that appeal to niche audiences.
Digital media advertising is not an effective substitute for
broadcast television spot advertising. Most forms of digital
advertising lack the combination of sight, sound, and motion that
characterize television advertising, and, while online video
advertisements can combine sight, sound, and motion, these
advertisements face challenges including the fact that they can be
skipped, minimized, or blocked. Also, digital
[[Page 1226]]
advertising serves a different purpose from broadcast advertising,
as it typically targets narrow demographic subsets of a population
and often seeks to generate an immediate response.
Other forms of advertising, such as radio, newspaper, billboard,
and direct-mail advertising, also are not effective substitutes.
They do not combine sight, sound, and motion, and consequently lack
television's ability to capture consumers with emotive storytelling.
In addition, they do not reach as many local viewers or drive brand
awareness to the same extent as broadcast television does.
For these reasons, advertisers likely would not respond to a
small but significant increase in the price of broadcast television
spot advertising by switching to other forms of advertising in
sufficiently large numbers to make the price increase unprofitable.
The relevant geographic markets for the sale of broadcast
television spot advertising are the individual DMAs in which such
advertising is sold. For an advertiser seeking to reach potential
customers in a given DMA, broadcast television stations located
outside of the DMA do not provide effective access to the
advertiser's target audience, because their signals generally do not
reach any significant portion of the target DMA.
3. Anticompetitive Effects
By combining the broadcast television stations of Gray and
Raycom under common ownership, the proposed merger would increase
the combined entity's market shares of the broadcast television spot
advertising business in each of the Overlap DMAs. The chart below
summarizes Defendants' approximate market shares and the result of
the transaction on HHIs in the sale of broadcast television spot
advertising in each Overlap DMA.
--------------------------------------------------------------------------------------------------------------------------------------------------------
Gray share Raycom share Merged share Post-merger
Overlap DMA (percent) (percent) (percent) Pre-merger HHI HHI HHI increase
--------------------------------------------------------------------------------------------------------------------------------------------------------
Albany, GA.............................................. 11 71 82 5,407 7,007 1,600
Dothan, AL.............................................. 65 15 80 4,866 6,778 1,912
Toledo, OH.............................................. 38 37 75 3,088 5,872 2,784
Panama City, FL......................................... 54 10 64 4,220 5,274 1,054
Augusta, GA............................................. 44 17 61 3,695 5,197 1,503
Tallahassee, FL-Thomasville, GA......................... 48 16 64 3,267 4,759 1,492
Odessa-Midland, TX...................................... 30 35 65 2,563 4,688 2,125
Waco-Temple-Bryan, TX................................... 41 19 60 2,988 4,564 1,576
Knoxville, TN........................................... 28 10 38 2,791 3,367 576
--------------------------------------------------------------------------------------------------------------------------------------------------------
Defendants' large market shares reflect the fact that, in each
Overlap DMA, Gray and Raycom each own at least one Big 4 station,
and often own one or more non-Big-4 network affiliates, which also
sell spot advertising.
As indicated by the preceding chart, in each Overlap DMA the
post-merger HHI would exceed 2,500 and the merger would increase the
HHI by more than 200 points. As a result, the proposed merger is
presumed likely to enhance market power under the Horizontal Merger
Guidelines.
In each Overlap DMA, Defendants' broadcast stations compete
head-to-head in the sale of broadcast television spot advertising.
Advertisers targeting viewers in the Overlap DMAs can respond to an
increase in one station's spot advertising prices by purchasing, or
threatening to purchase, advertising spots on one or more stations
owned by different broadcast station groups, allowing the
advertisers to avoid the price increase or pressure the first
station to lower its prices. The proposed merger would reduce the
number of alternative sellers of broadcast television spot
advertising to which such advertisers could turn to meet their
needs, likely resulting in higher advertising prices.
D. Entry
Entry of a new broadcast station into an Overlap DMA would not
be timely, likely, or sufficient to prevent or remedy the proposed
merger's likely anticompetitive effects. The FCC regulates entry
through the issuance of broadcast television licenses, which are
difficult to obtain because the availability of spectrum is limited
and the regulatory process associated with obtaining a license is
lengthy. Even if a new signal were to become available, commercial
success would come over a period of many years, if at all.
III. EXPLANATION OF THE PROPOSED FINAL JUDGMENT
A. The Divestitures
The divestiture requirements of the proposed Final Judgment will
eliminate the substantial anticompetitive effects of the merger in
each Overlap DMA, by maintaining the Divestiture Stations as
independent, economically viable competitors. The proposed Final
Judgment requires Gray to divest the Big 4 affiliates owned by
either Gray or Raycom in each of the Overlap DMAs, as shown in the
following chart:
----------------------------------------------------------------------------------------------------------------
Big 4 affiliation of Current owner of
Overlap DMA Divestiture stations divestiture stations divestiture stations
----------------------------------------------------------------------------------------------------------------
Waco-Temple-Bryan, Texas........ KXXV and KRHD-CD................ ABC.................. Raycom.
Tallahassee, Florida- WTXL-TV......................... ABC.................. Raycom.
Thomasville, Georgia.
Toledo, Ohio.................... WTOL............................ CBS.................. Raycom.
Odessa-Midland, Texas........... KWES-TV......................... NBC.................. Raycom.
Knoxville, Tennessee............ WTNZ............................ FOX.................. Raycom.
Augusta, Georgia................ WFXG............................ FOX.................. Raycom.
Panama City, Florida............ WPGX............................ FOX.................. Raycom.
Dothan, Alabama................. WDFX-TV......................... FOX.................. Raycom.
Albany, Georgia................. WSWG............................ CBS.................. Gray.
----------------------------------------------------------------------------------------------------------------
The Divestiture Stations must be divested in such a way as to
satisfy the United States in its sole discretion that the
Divestiture Stations (1) can and will be operated by the
purchaser(s) as part of a viable, ongoing commercial television
broadcasting business, and (2) are divested to acquirer(s) that have
the intent and capability to compete effectively in that business.
The proposed Final Judgment requires divestiture of all assets,
tangible or intangible, necessary for the operation of the
Divestiture Stations as viable, ongoing commercial broadcast
television stations.
B. The Excluded Assets
Certain assets are excluded from the assets to be divested, as
described in Definitions S and T of the proposed Final Judgment. The
excluded assets relate to: (1) the Telemundo and CW programming
streams currently broadcast on KWES-TV in the Odessa-Midland, Texas,
DMA; (2) the Telemundo programming stream currently broadcast on
KXXV in the Waco-Temple-Bryan, Texas, DMA; and (3) the CW
programming stream currently broadcast on WSWG in the Albany,
Georgia, DMA.
The excluded Telemundo and CW programming streams currently are
derived
[[Page 1227]]
from separate network affiliations, and are broadcast from digital
subchannels of the Divestiture Stations. As a result, the
Defendants' retention of these Telemundo and CW programming streams
will not prevent the divestiture buyers from operating the
Divestiture Stations as viable, independent competitors. Nor will
Defendants' retention of these assets substantially lessen
competition. Divesting one of the Defendants' Big 4 affiliates in
each Overlap DMA will ensure that competition in the granting of Big
4 television retransmission consent is not diminished. Also, nearly
all of the merger-induced increase in concentration in the sale of
broadcast television spot advertising in each Overlap DMA is avoided
by the sale of one Defendant's Big 4 affiliates in each Overlap DMA.
C. General Conditions and Proposed Buyers
Under the proposed Final Judgment, Defendants agree to use their
best efforts to divest the Divestiture Stations and to obtain any
necessary FCC approvals as expeditiously as possible. The proposed
Final Judgment contains requirements for Defendants to provide
prospective purchasers of the Divestiture Stations with access to
relevant personnel and information. Additionally, to facilitate the
continuous operations of the Divestiture Stations until the
acquirers can provide such capabilities independently, Paragraph
IV(H) of the proposed Final Judgment provides that, at the option of
an acquirer of a Divestiture Station, Defendants shall enter into a
transition services agreement with the acquirer for a period of up
to six months.
The United States has determined that the following companies
are acceptable purchasers of Divestiture Stations: The E.W. Scripps
Company; TEGNA Inc.; Greensboro TV, LLC, a member of the Lockwood
Broadcast Group of companies; and Marquee Broadcasting Georgia, Inc.
(respectively, together with their subsidiaries and affiliated
entities and individuals, ``Scripps,'' ``TEGNA,'' ``Lockwood,'' and
``Marquee''). The following table sets out the proposed purchaser
for each Divestiture Station.
----------------------------------------------------------------------------------------------------------------
Overlap DMA Divestiture stations Proposed purchaser
----------------------------------------------------------------------------------------------------------------
Waco-Temple-Bryan, Texas................ KXXV and KRHD-CD....................... Scripps.
Tallahassee, Florida-Thomasville, WTXL-TV................................ Scripps.
Georgia.
Toledo, Ohio............................ WTOL................................... TEGNA.
Odessa-Midland, Texas................... KWES-TV................................ TEGNA.
Knoxville, Tennessee.................... WTNZ................................... Lockwood.
Augusta, Georgia........................ WFXG................................... Lockwood.
Panama City, Florida.................... WPGX................................... Lockwood.
Dothan, Alabama......................... WDFX-TV................................ Lockwood.
Albany, Georgia......................... WSWG................................... Marquee.
----------------------------------------------------------------------------------------------------------------
Under the proposed Final Judgment, in the event that Defendants
attempt to divest KXXV, KRHD-CD, or WTXL-TV to an acquirer other
than Scripps; WTOL or KWES-TV to an acquirer other than TEGNA; WTNZ,
WFXG, WPGX, or WDFX-TV to an acquirer other than Lockwood; or WSWG
to an acquirer other than Marquee, Defendants agree to cooperate
with these prospective acquirers as contemplated in Paragraph IV(C)
of the proposed Final Judgment.
D. Conditions Specific to Certain Divestiture Stations
The proposed Final Judgment also contains provisions that will
ensure the efficient operation of the Divestiture Stations as they
transition to new ownership and create new arrangements for their
news programming. In the case of Lockwood as the acquirer of WFXG
and/or WDFX-TV, Paragraph IV(I) of the proposed Final Judgment
provides that, at the option of Lockwood, Defendants shall enter
into an agreement with Lockwood to provide to WFXG and/or WDFX-TV
substantially the same local news programming as the respective
stations currently receive from other stations owned or operated by
Raycom for a period of one year after the sale of WFXG and/or WDFX-
TV, respectively, to Lockwood, with such agreement being subject to
extensions for a total of up to one additional one year, at the
approval of the United States, and at the option of Lockwood.
WFXG currently receives a portion of its news programming from
Raycom's WTOC-TV in Savannah, Georgia. WDFX-TV currently receives
its news programming from Raycom's WSFA in Montgomery, Alabama.
Continuation of the provision of this news programming to WFXG and
WDFX-TV for one year would provide Lockwood with enough time to take
control of these stations, and make and implement plans for the
replacement of this news programming with other sources of news.
Allowing these transitional arrangements to be extended for up to
one year provides a safety mechanism, in case Lockwood has not fully
implemented its plans to replace the Defendants' news by the end of
the one-year period.
In the case of Marquee as the Acquirer of WSWG, Paragraph IV(J)
of the proposed Final Judgment provides that the transition services
agreement contemplated by Paragraph IV(H) shall include, at the
option of Marquee, an agreement by Defendants to provide to WSWG
(with small exceptions) substantially the same local news
programming as that station currently receives from other stations
owned or operated by Gray for at least 90 days after the sale of
WSWG.
WSWG currently receives its news programming from Gray's WCTV in
the Tallahassee, Florida-Thomasville, Georgia, DMA. Marquee already
operates an unaffiliated station in Albany, Georgia, which produces
its own local news. Therefore, Marquee will likely require a
relatively short transition period during which it continues to
receive out-of-DMA news before implementing its plans for local news
programming on WSWG. The agreement to continue supplying out-of-DMA
news for at least 90 days is reasonably sufficient to allow Marquee
to complete its transition.
E. Timeline for Divestitures, Appointment of Divestiture Trustee, and
Conditions To Ensure Independent Operation of the Divestiture Stations
Post-Divestiture
Under Paragraph IV(A) of the proposed Final Judgment,
divestiture of each of the Divestiture Stations must occur within 90
calendar days after the filing of the Complaint, or five calendar
days after notice of entry of the Final Judgment by the Court,
whichever is later, to one or more acquirers acceptable to the
United States, in its sole discretion. The United States, in its
sole discretion, may agree to one or more extensions of this time
period not to exceed 90 calendar days in total, and shall notify the
Court in such circumstances. Paragraph IV(B) of the proposed Final
Judgment provides for the tolling of deadlines for divestitures that
would otherwise be required to meet those deadlines, in the case
where a divestiture requires certain FCC action but the FCC has not
taken such action by the time the deadline would otherwise occur.
To provide for the possibility that Defendants do not accomplish
all required divestitures within the periods set forth in Paragraph
IV(A) and Paragraph IV(B) of the proposed Final Judgment, Section V
of the proposed Final Judgment provides that in such a case the
Court shall appoint a Divestiture Trustee, selected by the United
States and approved by the Court, to effect the divestitures. The
proposed Final Judgment provides that if a Divestiture Trustee is
appointed, Defendants shall pay the costs and expenses of the
Divestiture Trustee. The Divestiture Trustee's compensation is to be
structured so as to provide an incentive based on the price obtained
and the speed with which the divestitures are accomplished. After
the appointment of the Divestiture Trustee becomes effective, the
Divestiture Trustee is required to file monthly reports with the
United States and, as appropriate, the Court, setting forth the
Divestiture Trustee's efforts to accomplish the required
divestitures. If the Divestiture Trustee has not accomplished the
required divestitures within six months after
[[Page 1228]]
the Divestiture Trustee's appointment, the Divestiture Trustee must
promptly file a report with the Court, which shall enter such orders
as it deems appropriate to carry out the purpose of the Final
Judgment, which may include extending the term of the Divestiture
Trustee's appointment by a period requested by the United States.
To ensure that the Divestiture Stations are operated
independently from Defendants after the divestitures, Paragraph
XI(A) of the proposed Final Judgment provides that during the term
of the Final Judgment Defendants shall not (1) reacquire any part of
the assets required to be divested; (2) acquire any option to
reacquire any part of such assets or to assign them to any other
person; (3) enter into any local marketing agreement, joint sales
agreement, other cooperative selling arrangement, or shared services
agreement (except as provided in in Paragraph XI(A) or Paragraph
XI(B)), or conduct other business negotiations jointly with any
acquirer of any of the assets required to be divested with respect
to those assets; or (4) provide financing or guarantees of financing
with respect to the assets required to be divested.
The shared services prohibition does not preclude Defendants
from continuing or entering into agreements in a form customarily
used in the industry to (a) share news helicopters or (b) pool
generic video footage that does not include recording a reporter or
other on-air talent, and does not preclude Defendants from entering
into any non-sales-related shared services agreement or transition
services agreement that is approved in advance by the United States
in its sole discretion. Additionally, Paragraph XI(B) provides that
the restrictions of Paragraph XI(A) do not prevent Defendants from
entering into agreements to provide news programming to the
Divestiture Stations, provided that Defendants do not sell, price,
market, hold out for sale, or profit from the sale of advertising
associated with the news programming provided by Defendants under
such agreements except by approval of the United States in its sole
discretion.
F. Enforcement and Expiration of the Final Judgment
The proposed Final Judgment contains provisions designed to
promote compliance and make enforcement of Division consent decrees
as effective as possible. Paragraph XIII(A) provides that the United
States retains and reserves all rights to enforce the provisions of
the proposed Final Judgment, including its right to seek an order of
contempt from the Court. Under the terms of this paragraph,
Defendants have agreed that in any civil contempt action, any motion
to show cause, or any similar civil action brought by the United
States regarding an alleged violation of the Final Judgment, the
United States may establish the violation and the appropriateness of
any remedy by a preponderance of the evidence, and Defendants have
waived any argument that a different standard of proof should apply.
This provision aligns the standard for compliance obligations with
the standard of proof that applies to the underlying offense that
the compliance commitments address.
Paragraph XIII(B) provides additional clarification regarding
the interpretation of the provisions of the proposed Final Judgment.
The proposed Final Judgment was drafted to restore all competition
the United States alleged was harmed by the merger. Defendants agree
that they will abide by the proposed Final Judgment, and that they
may be held in contempt of this Court for failing to comply with any
provision of the proposed Final Judgment that is stated specifically
and in reasonable detail, as interpreted in light of this
procompetitive purpose.
Paragraph XIII(C) of the proposed Final Judgment further
provides that should the Court find in an enforcement proceeding
that the Defendants have violated the Final Judgment, the United
States may apply to the Court for a one-time extension of the Final
Judgment, together with such other relief as may be appropriate. In
addition, in order to compensate American taxpayers for any costs
associated with the investigation of violations of, and the
enforcement of, the proposed Final Judgment, Paragraph XIII(C)
provides that in connection with any successful effort by the United
States to enforce the Final Judgment against a Defendant, whether
litigated or resolved prior to litigation, that Defendant agrees to
reimburse the United States for the fees and expenses of its
attorneys, as well as any other costs including experts' fees,
incurred in connection with that enforcement effort, including the
investigation of the potential violation.
Finally, Section XIV of the proposed Final Judgment provides
that the Final Judgment shall expire ten years from the date of its
entry, except that after five years from the date of its entry, the
Final Judgment may be terminated upon notice by the United States to
the Court and Defendants that the divestitures have been completed
and that the continuation of the Final Judgment is no longer
necessary or in the public interest.
G. Summary
The divestiture provisions of the proposed Final Judgment will
eliminate the substantial anticompetitive effects of the merger in
the licensing of Big 4 television retransmission consent and the
sale of broadcast television spot advertising in each of the Overlap
DMAs.
IV. REMEDIES AVAILABLE TO POTENTIAL PRIVATE LITIGANTS
Section 4 of the Clayton Act, 15 U.S.C. 15, provides that any
person who has been injured as a result of conduct prohibited by the
antitrust laws may bring suit in federal court to recover three
times the damages the person has suffered, as well as costs and
reasonable attorneys' fees. Entry of the proposed Final Judgment
will neither impair nor assist the bringing of any private antitrust
damage action. Under the provisions of Section 5(a) of the Clayton
Act, 15 U.S.C. 16(a), the proposed Final Judgment has no prima facie
effect in any subsequent private lawsuit that may be brought against
Defendants.
V. PROCEDURES AVAILABLE FOR MODIFICATION OF THE PROPOSED FINAL JUDGMENT
The United States and Defendants have stipulated that the
proposed Final Judgment may be entered by the Court after compliance
with the provisions of the APPA, provided that the United States has
not withdrawn its consent. The APPA conditions entry of the proposed
Final Judgment upon the Court's determination that the proposed
Final Judgment is in the public interest.
The APPA provides a period of at least 60 days preceding the
effective date of the proposed Final Judgment within which any
person may submit to the United States written comments regarding
the proposed Final Judgment. Any person who wishes to comment should
do so within 60 days of the date of publication of this Competitive
Impact Statement in the Federal Register, or the last date of
publication in a newspaper of the summary of this Competitive Impact
Statement, whichever is later. All comments received during this
period will be considered by the United States Department of
Justice, which remains free to withdraw its consent to the proposed
Final Judgment at any time before the Court's entry of judgment. The
comments and the response of the United States will be filed with
the Court. In addition, comments will be posted on the U.S.
Department of Justice, Antitrust Division's internet website and,
under certain circumstances, published in the Federal Register.
Written comments should be submitted to:
Owen M. Kendler, Chief, Media, Entertainment, and Professional
Services Section, Antitrust Division, United States Department of
Justice, 450 5th Street, NW, Suite 4000, Washington, DC 20530
The proposed Final Judgment provides that the Court retains
jurisdiction to enable any party to the Final Judgment to apply to
the Court at any time for further orders and directions as may be
necessary or appropriate to carry out or construe the Final
Judgment, to modify any of its provisions, to enforce compliance,
and to punish violations of its provisions.
VI. ALTERNATIVES TO THE PROPOSED FINAL JUDGMENT
The United States considered, as an alternative to the proposed
Final Judgment, a full trial on the merits against Defendants. The
United States could have continued the litigation and sought
preliminary and permanent injunctions against Gray's merger with
Raycom. The United States is satisfied, however, that the
divestiture of assets required by the proposed Final Judgment,
together with the other restrictions contained in the proposed Final
Judgment, will preserve competition in the licensing of Big 4
television retransmission consent and the sale of broadcast
television spot advertising in the Overlap DMAs. Thus, the proposed
Final Judgment would achieve all or substantially all of the relief
the United States would have obtained through litigation, but avoids
the time, expense, and uncertainty of a full trial on the merits of
the Complaint.
[[Page 1229]]
VII. STANDARD OF REVIEW UNDER THE APPA FOR THE PROPOSED FINAL JUDGMENT
The Clayton Act, as amended by the APPA, requires that proposed
consent judgments in antitrust cases brought by the United States be
subject to a 60-day comment period, after which the court shall
determine whether entry of the proposed Final Judgment ``is in the
public interest.'' 15 U.S.C. 16(e)(1). In making that determination,
the court, in accordance with the statute as amended in 2004, is
required to consider:
(A) the competitive impact of such judgment, including
termination of alleged violations, provisions for enforcement and
modification, duration of relief sought, anticipated effects of
alternative remedies actually considered, whether its terms are
ambiguous, and any other competitive considerations bearing upon the
adequacy of such judgment that the court deems necessary to a
determination of whether the consent judgment is in the public
interest; and
(B) the impact of entry of such judgment upon competition in the
relevant market or markets, upon the public generally and
individuals alleging specific injury from the violations set forth
in the complaint including consideration of the public benefit, if
any, to be derived from a determination of the issues at trial.
15 U.S.C. 16(e)(1)(A) & (B). In considering these statutory factors,
the court's inquiry is necessarily a limited one as the government
is entitled to ``broad discretion to settle with the defendant
within the reaches of the public interest.'' United States v.
Microsoft Corp., 56 F.3d 1448, 1461 (D.C. Cir. 1995); see generally
United States v. SBC Commc'ns, Inc., 489 F. Supp. 2d 1 (D.D.C. 2007)
(assessing public interest standard under the Tunney Act); United
States v. U.S. Airways Group, Inc., 38 F. Supp. 3d 69, 75 (D.D.C.
2014) (explaining that the ``court's inquiry is limited'' in Tunney
Act settlements); United States v. InBev N.V./S.A., No. 08-1965
(JR), 2009 U.S. Dist. LEXIS 84787, at *3 (D.D.C. Aug. 11, 2009)
(noting that the court's review of a consent judgment is limited and
only inquires ``into whether the government's determination that the
proposed remedies will cure the antitrust violations alleged in the
complaint was reasonable, and whether the mechanisms to enforce the
final judgment are clear and manageable.'').
As the United States Court of Appeals for the District of
Columbia Circuit has held, under the APPA a court considers, among
other things, the relationship between the remedy secured and the
specific allegations set forth in the government's complaint,
whether the decree is sufficiently clear, whether its enforcement
mechanisms are sufficient, and whether the decree may positively
harm third parties. See Microsoft, 56 F.3d at 1458-62. With respect
to the adequacy of the relief secured by the decree, a court may not
``engage in an unrestricted evaluation of what relief would best
serve the public.'' United States v. BNS, Inc., 858 F.2d 456, 462
(9th Cir. 1988) (quoting United States v. Bechtel Corp., 648 F.2d
660, 666 (9th Cir. 1981)); see also Microsoft, 56 F.3d at 1460-62;
United States v. Alcoa, Inc., 152 F. Supp. 2d 37, 40 (D.D.C. 2001);
InBev, 2009 U.S. Dist. LEXIS 84787, at *3. Instead:
[t]he balancing of competing social and political interests affected
by a proposed antitrust consent decree must be left, in the first
instance, to the discretion of the Attorney General. The court's
role in protecting the public interest is one of insuring that the
government has not breached its duty to the public in consenting to
the decree. The court is required to determine not whether a
particular decree is the one that will best serve society, but
whether the settlement is ``within the reaches of the public
interest.'' More elaborate requirements might undermine the
effectiveness of antitrust enforcement by consent decree.
Bechtel, 648 F.2d at 666 (emphasis added) (citations omitted).\3\
\3\ See also. BNS, 858 F.2d at 464 (holding that the court's
``ultimate authority under the [APPA] is limited to approving or
disapproving the consent decree''); United States v. Gillette Co.,
406 F. Supp. 713, 716 (D. Mass. 1975) (noting that, in this way, the
court is constrained to ``look at the overall picture not
hypercritically, nor with a microscope, but with an artist's
reducing glass'').
---------------------------------------------------------------------------
In determining whether a proposed settlement is in the public
interest, a district court ``must accord deference to the
government's predictions about the efficacy of its remedies, and may
not require that the remedies perfectly match the alleged
violations.'' SBC Commc'ns, 489 F. Supp. 2d at 17; see also U.S.
Airways, 38 F. Supp. 3d at 74-75 (noting that a court should not
reject the proposed remedies because it believes others are
preferable and that room must be made for the government to grant
concessions in the negotiation process for settlements); Microsoft,
56 F.3d at 1461 (noting the need for courts to be ``deferential to
the government's predictions as to the effect of the proposed
remedies''); United States v. Archer-Daniels-Midland Co., 272 F.
Supp. 2d 1, 6 (D.D.C. 2003) (noting that the court should grant
``due respect to the government's prediction as to the effect of
proposed remedies, its perception of the market structure, and its
views of the nature of the case''). The ultimate question is whether
``the remedies [obtained in the decree are] so inconsonant with the
allegations charged as to fall outside of the `reaches of the public
interest.''' Microsoft, 56 F.3d at 1461 (quoting United States v.
Western Elec. Co., 900 F.2d 283, 309 (D.C. Cir. 1990)). To meet this
standard, the United States ``need only provide a factual basis for
concluding that the settlements are reasonably adequate remedies for
the alleged harms.'' SBC Commc'ns, 489 F. Supp. 2d at 17.
Moreover, the court's role under the APPA is limited to
reviewing the remedy in relationship to the violations that the
United States has alleged in its complaint, and does not authorize
the court to ``construct [its] own hypothetical case and then
evaluate the decree against that case.'' Microsoft, 56 F.3d at 1459;
see also U.S. Airways, 38 F. Supp. 3d at 75 (noting that the court
must simply determine whether there is a factual foundation for the
government's decisions such that its conclusions regarding the
proposed settlements are reasonable); InBev, 2009 U.S. Dist. LEXIS
84787, at *20 (``the `public interest' is not to be measured by
comparing the violations alleged in the complaint against those the
court believes could have, or even should have, been alleged'').
Because the ``court's authority to review the decree depends
entirely on the government's exercising its prosecutorial discretion
by bringing a case in the first place,'' it follows that ``the court
is only authorized to review the decree itself,'' and not to
``effectively redraft the complaint'' to inquire into other matters
that the United States did not pursue. Microsoft, 56 F.3d at 1459-
60.
In its 2004 amendments,\4\ Congress made clear its intent to
preserve the practical benefits of utilizing consent decrees in
antitrust enforcement, adding the unambiguous instruction that
``[n]othing in this section shall be construed to require the court
to conduct an evidentiary hearing or to require the court to permit
anyone to intervene.'' 15 U.S.C. 16(e)(2); see also U.S. Airways, 38
F. Supp. 3d at 76 (indicating that a court is not required to hold
an evidentiary hearing or to permit intervenors as part of its
review under the Tunney Act). This language explicitly wrote into
the statute what Congress intended when it first enacted the Tunney
Act in 1974. As Senator Tunney explained: ``[t]he court is nowhere
compelled to go to trial or to engage in extended proceedings which
might have the effect of vitiating the benefits of prompt and less
costly settlement through the consent decree process.'' 119 Cong.
Rec. 24,598 (1973) (statement of Sen. Tunney). Rather, the procedure
for the public interest determination is left to the discretion of
the court, with the recognition that the court's ``scope of review
remains sharply proscribed by precedent and the nature of Tunney Act
proceedings.'' SBC Commc'ns, 489 F. Supp. 2d at 11. A court can make
its public interest determination based on the competitive impact
statement and response to public comments alone. U.S. Airways, 38 F.
Supp. 3d at 76. See also United States v. Enova Corp., 107 F. Supp.
2d 10, 17 (D.D.C. 2000) (noting that the ``Tunney Act expressly
allows the court to make its public interest determination on the
basis of the competitive impact statement and response to comments
alone''); S. Rep. No. 93-298, 93d Cong., 1st Sess., at 6 (1973)
(``Where the public interest can be meaningfully evaluated simply on
the basis of briefs and oral arguments, that is the approach that
should be utilized.'').
---------------------------------------------------------------------------
\4\ The 2004 amendments substituted ``shall'' for ``may'' in
directing relevant factors for a court to consider and amended the
list of factors to focus on competitive considerations and to
address potentially ambiguous judgment terms. Compare 15 U.S.C.
16(e) (2004), with 15 U.S.C. 16(e)(1) (2006); see also SBC Commc'ns,
489 F. Supp. 2d at 11 (concluding that the 2004 amendments
``effected minimal changes'' to Tunney Act review).
---------------------------------------------------------------------------
VIII. DETERMINATIVE DOCUMENTS
There are no determinative materials or documents within the
meaning of the APPA that were considered by the United States in
formulating the proposed Final Judgment.
[[Page 1230]]
Dated: December 14, 2018.
Respectfully submitted,
-----------------------------------------------------------------------
Matthew D. Siegel *
Trial Attorney Media, Entertainment, and Professional Services
Section, Antitrust Division, U.S. Department of Justice, 450 Fifth
Street, NW, Suite 4000, Washington, DC 20530, Phone: 202-598-8303,
Email: Matthew.Siegel@usdoj.gov.
* Attorney of Record
[FR Doc. 2019-00556 Filed 1-31-19; 8:45 am]
BILLING CODE 4410-11-P