Agency Information Collection Activities: Submission for OMB Review; Comment Request; Ready Public Service Advertising (PSA) Campaign Creative Testing Research, 51976-51977 [2018-22301]

Download as PDF 51976 Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices Brown Fund; 97.032, Crisis Counseling; 97.033, Disaster Legal Services; 97.034, Disaster Unemployment Assistance (DUA); 97.046, Fire Management Assistance Grant; 97.048, Disaster Housing Assistance to Individuals and Households in Presidentially Declared Disaster Areas; 97.049, Presidentially Declared Disaster Assistance— Disaster Housing Operations for Individuals and Households; 97.050, Presidentially Declared Disaster Assistance to Individuals and Households—Other Needs; 97.036, Disaster Grants—Public Assistance (Presidentially Declared Disasters); 97.039, Hazard Mitigation Grant.) Brock Long, Administrator, Federal Emergency Management Agency. DEPARTMENT OF HOMELAND SECURITY [Internal Agency Docket No. FEMA–3404– EM; Docket ID FEMA–2018–0001] Hawaii; Amendment No. 1 to Notice of an Emergency Declaration Federal Emergency Management Agency, DHS. ACTION: Notice. AGENCY: This notice amends the notice of an emergency declaration for the State of Hawaii (FEMA–3404–EM), dated September 12, 2018, and related determinations. DATES: This amendment was issued September 26, 2018. FOR FURTHER INFORMATION CONTACT: Dean Webster, Office of Response and Recovery, Federal Emergency Management Agency, 500 C Street SW, Washington, DC 20472, (202) 646–2833. SUPPLEMENTARY INFORMATION: Notice is hereby given that the incident period for this emergency is closed effective September 13, 2018. SUMMARY: khammond on DSK30JT082PROD with NOTICES BILLING CODE 9111–11–P DEPARTMENT OF HOMELAND SECURITY Federal Emergency Management Agency Federal Emergency Management Agency, DHS. ACTION: Notice and request for comments. AGENCY: Federal Emergency Management Agency (The following Catalog of Federal Domestic Assistance Numbers (CFDA) are to be used for reporting and drawing funds: 97.030, Community Disaster Loans; 97.031, Cora Brown Fund; 97.032, Crisis Counseling; 97.033, Disaster Legal Services; 97.034, Disaster Unemployment Assistance (DUA); 97.046, Fire Management Assistance Grant; 97.048, Disaster Housing Assistance to Individuals and Households in Presidentially Declared Disaster Areas; 97.049, Presidentially Declared Disaster Assistance— Disaster Housing Operations for Individuals and Households; 97.050, Presidentially Declared Disaster Assistance to Individuals and Households—Other Needs; 97.036, Disaster Grants—Public Assistance Jkt 247001 [FR Doc. 2018–22321 Filed 10–12–18; 8:45 am] Agency Information Collection Activities: Submission for OMB Review; Comment Request; Ready Public Service Advertising (PSA) Campaign Creative Testing Research BILLING CODE 9111–11–P 21:34 Oct 12, 2018 Brock Long, Administrator, Federal Emergency Management Agency. [Docket ID: FEMA–2018–0016; OMB No. 1660–0139] [FR Doc. 2018–22304 Filed 10–12–18; 8:45 am] VerDate Sep<11>2014 (Presidentially Declared Disasters); 97.039, Hazard Mitigation Grant.) The Federal Emergency Management Agency (FEMA) will submit the information collection abstracted below to the Office of Management and Budget for review and clearance in accordance with the requirements of the Paperwork Reduction Act of 1995. The submission will describe the nature of the information collection, the categories of respondents, the estimated burden (i.e., the time, effort and resources used by respondents to respond) and cost, and the actual data collection instruments FEMA will use. DATES: Comments must be submitted on or before November 14, 2018. ADDRESSES: Submit written comments on the proposed information collection to the Office of Information and Regulatory Affairs, Office of Management and Budget. Comments should be addressed to the Desk Officer for the Department of Homeland Security, Federal Emergency Management Agency, and sent via electronic mail to dhsdeskofficer@ omb.eop.gov. FOR FURTHER INFORMATION CONTACT: Requests for additional information or copies of the information collection should be made to Director, Information Management Division, 500 C Street SW, Washington, DC 20472, email address FEMA-Information-CollectionsManagement@fema.dhs.gov or Aretha Carter, External Affairs Specialist, Federal Emergency Management Agency, (202) 288–6783, Aretha.Carter@ fema.dhs.gov. SUMMARY: PO 00000 Frm 00054 Fmt 4703 Sfmt 4703 This proposed information collection previously published in the Federal Register on March 14, 2018 at 83 FR 11222 with a 60-day public comment period. FEMA received 10 comments. Only one comment is related to the information collection, and states, ‘‘Whereas the abstract states, ‘FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA’s national Ready public service advertising (PSA) campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising.’ It does not state research will include the effectiveness of the PSA. Clearly it is difficult for metrics to be measured because they are not an exact science, and there is no way to measure success. What can be measured are ‘results’. Therefore PSAs should be written with the level of creativity where they generate results, then results or the effectiveness of the PSA can be measured. With no means of measurement stated in the abstract, it seems like determining if there is actual ‘qualitative testing’ will not be captured.’’ The proposed research is a qualitative research approach; the objective of the focus groups is to facilitate discussion around the creative PSA product developed and to identify patterns in response to determine whether the creative concepts are relevant to the intended audience, deliver the message clearly, and have potential to motivate behavior change. This data collection is not intended to measure whether the final produced campaign is impactful in-market; other methods, such as a survey of the campaign audience, are planned to evaluate the impact of the campaign and will be a separate data collection. The purpose of this notice is to notify the public that FEMA will submit the information collection abstracted below to the Office of Management and Budget for review and clearance. SUPPLEMENTARY INFORMATION: Collection of Information Title: Ready PSA Campaign Creative Testing Research. Type of information collection: Revision of a currently approved information collection. OMB Number: 1660–0139. Form Titles and Numbers: FEMA Forms: FEMA Form 008–0–21, Recruitment Screener (script); FEMA Form 008–0–22, Focus Group Discussion Guide. E:\FR\FM\15OCN1.SGM 15OCN1 Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices Abstract: FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA’s national Ready public service advertising campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising. Affected Public: Individuals or households. Estimated Number of Respondents: 90. Estimated Number of Responses: 90. Estimated Total Annual Burden Hours: 58. Estimated Total Annual Respondent Cost: $2,060.16. Estimated Respondents’ Operation and Maintenance Costs: $0. Estimated Respondents’ Capital and Start-Up Costs: $0. Estimated Total Annual Cost to the Federal Government: $52,834.81. Comments khammond on DSK30JT082PROD with NOTICES Comments may be submitted as indicated in the ADDRESSES caption above. Comments are solicited to (a) evaluate whether the proposed data collection is necessary for the proper performance of the agency, including whether the information shall have practical utility; (b) evaluate the accuracy of the agency’s estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; (c) enhance the quality, utility, and clarity of the information to be collected; and (d) minimize the burden of the collection of information on those who are to respond, including through the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submission of responses. William H. Holzerland, Sr. Director, Information Management Division, Office of the Chief Administrative Officer, Mission Support, Federal Emergency Management Agency, Department of Homeland Security. [FR Doc. 2018–22301 Filed 10–12–18; 8:45 am] BILLING CODE 9111–69–P VerDate Sep<11>2014 21:34 Oct 12, 2018 Jkt 247001 DEPARTMENT OF HOMELAND SECURITY Federal Emergency Management Agency [Internal Agency Docket No. FEMA–4395– DR; Docket ID FEMA–2018–0001] Hawaii; Major Disaster and Related Determinations Federal Emergency Management Agency, DHS. ACTION: Notice. AGENCY: This is a notice of the Presidential declaration of a major disaster for the State of Hawaii (FEMA– 4395–DR), dated September 27, 2018, and related determinations. DATES: The declaration was issued September 27, 2018. FOR FURTHER INFORMATION CONTACT: Dean Webster, Office of Response and Recovery, Federal Emergency Management Agency, 500 C Street SW, Washington, DC 20472, (202) 646–2833. SUPPLEMENTARY INFORMATION: Notice is hereby given that, in a letter dated September 27, 2018, the President issued a major disaster declaration under the authority of the Robert T. Stafford Disaster Relief and Emergency Assistance Act, 42 U.S.C. 5121 et seq. (the ‘‘Stafford Act’’), as follows: SUMMARY: I have determined that the damage in certain areas of the State of Hawaii resulting from Hurricane Lane during the period of August 22 to August 29, 2018, is of sufficient severity and magnitude to warrant a major disaster declaration under the Robert T. Stafford Disaster Relief and Emergency Assistance Act, 42 U.S.C. 5121 et seq. (the ‘‘Stafford Act’’). Therefore, I declare that such a major disaster exists in the State of Hawaii. In order to provide Federal assistance, you are hereby authorized to allocate from funds available for these purposes such amounts as you find necessary for Federal disaster assistance and administrative expenses. You are authorized to provide Public Assistance in the designated areas and Hazard Mitigation throughout the State. Consistent with the requirement that Federal assistance be supplemental, any Federal funds provided under the Stafford Act for Hazard Mitigation will be limited to 75 percent of the total eligible costs. Federal funds provided under the Stafford Act for Public Assistance also will be limited to 75 percent of the total eligible costs, with the exception of projects that meet the eligibility criteria for a higher Federal cost-sharing percentage under the Public Assistance Alternative Procedures Pilot Program for Debris Removal implemented pursuant to section 428 of the Stafford Act. Further, you are authorized to make changes to this declaration for the approved assistance to the extent allowable under the Stafford Act. PO 00000 Frm 00055 Fmt 4703 Sfmt 4703 51977 The Federal Emergency Management Agency (FEMA) hereby gives notice that pursuant to the authority vested in the Administrator, under Executive Order 12148, as amended, Dolph A. Diemont, of FEMA is appointed to act as the Federal Coordinating Officer for this major disaster. The following areas of the State of Hawaii have been designated as adversely affected by this major disaster: Hawaii, Kauai, and Maui for Public Assistance. All areas within the State of Hawaii are eligible for assistance under the Hazard Mitigation Grant Program. (The following Catalog of Federal Domestic Assistance Numbers (CFDA) are to be used for reporting and drawing funds: 97.030, Community Disaster Loans; 97.031, Cora Brown Fund; 97.032, Crisis Counseling; 97.033, Disaster Legal Services; 97.034, Disaster Unemployment Assistance (DUA); 97.046, Fire Management Assistance Grant; 97.048, Disaster Housing Assistance to Individuals and Households In Presidentially Declared Disaster Areas; 97.049, Presidentially Declared Disaster Assistance— Disaster Housing Operations for Individuals and Households; 97.050, Presidentially Declared Disaster Assistance to Individuals and Households—Other Needs; 97.036, Disaster Grants—Public Assistance (Presidentially Declared Disasters); 97.039, Hazard Mitigation Grant.) Brock Long, Administrator, Federal Emergency Management Agency. [FR Doc. 2018–22306 Filed 10–12–18; 8:45 am] BILLING CODE 9111–11–P DEPARTMENT OF HOMELAND SECURITY Federal Emergency Management Agency [Internal Agency Docket No. FEMA–4387– DR; Docket ID FEMA–2018–0001] Nebraska; Amendment No. 1 to Notice of a Major Disaster Declaration Federal Emergency Management Agency, DHS. ACTION: Notice. AGENCY: This notice amends the notice of a major disaster declaration for the State of Nebraska (FEMA–4387–DR), dated August 27, 2018, and related determinations. SUMMARY: This amendment was issued October 2, 2018. FOR FURTHER INFORMATION CONTACT: Dean Webster, Office of Response and Recovery, Federal Emergency Management Agency, 500 C Street SW, Washington, DC 20472, (202) 646–2833. DATES: E:\FR\FM\15OCN1.SGM 15OCN1

Agencies

[Federal Register Volume 83, Number 199 (Monday, October 15, 2018)]
[Notices]
[Pages 51976-51977]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2018-22301]


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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2018-0016; OMB No. 1660-0139]


Agency Information Collection Activities: Submission for OMB 
Review; Comment Request; Ready Public Service Advertising (PSA) 
Campaign Creative Testing Research

AGENCY: Federal Emergency Management Agency, DHS.

ACTION: Notice and request for comments.

-----------------------------------------------------------------------

SUMMARY: The Federal Emergency Management Agency (FEMA) will submit the 
information collection abstracted below to the Office of Management and 
Budget for review and clearance in accordance with the requirements of 
the Paperwork Reduction Act of 1995. The submission will describe the 
nature of the information collection, the categories of respondents, 
the estimated burden (i.e., the time, effort and resources used by 
respondents to respond) and cost, and the actual data collection 
instruments FEMA will use.

DATES: Comments must be submitted on or before November 14, 2018.

ADDRESSES: Submit written comments on the proposed information 
collection to the Office of Information and Regulatory Affairs, Office 
of Management and Budget. Comments should be addressed to the Desk 
Officer for the Department of Homeland Security, Federal Emergency 
Management Agency, and sent via electronic mail to 
[email protected].

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection should be made to Director, 
Information Management Division, 500 C Street SW, Washington, DC 20472, 
email address [email protected] or 
Aretha Carter, External Affairs Specialist, Federal Emergency 
Management Agency, (202) 288-6783, [email protected].

SUPPLEMENTARY INFORMATION: This proposed information collection 
previously published in the Federal Register on March 14, 2018 at 83 FR 
11222 with a 60-day public comment period. FEMA received 10 comments. 
Only one comment is related to the information collection, and states, 
``Whereas the abstract states, `FEMA proposes conducting qualitative 
research in the form of focus groups in order to test creative concepts 
developed for FEMA's national Ready public service advertising (PSA) 
campaign, which aims to educate and empower Americans to prepare for 
and respond to emergencies. The research will help determine the 
clarity, relevance, and motivating appeal of the concepts prior to 
final production of the advertising.' It does not state research will 
include the effectiveness of the PSA. Clearly it is difficult for 
metrics to be measured because they are not an exact science, and there 
is no way to measure success. What can be measured are `results'. 
Therefore PSAs should be written with the level of creativity where 
they generate results, then results or the effectiveness of the PSA can 
be measured. With no means of measurement stated in the abstract, it 
seems like determining if there is actual `qualitative testing' will 
not be captured.'' The proposed research is a qualitative research 
approach; the objective of the focus groups is to facilitate discussion 
around the creative PSA product developed and to identify patterns in 
response to determine whether the creative concepts are relevant to the 
intended audience, deliver the message clearly, and have potential to 
motivate behavior change. This data collection is not intended to 
measure whether the final produced campaign is impactful in-market; 
other methods, such as a survey of the campaign audience, are planned 
to evaluate the impact of the campaign and will be a separate data 
collection. The purpose of this notice is to notify the public that 
FEMA will submit the information collection abstracted below to the 
Office of Management and Budget for review and clearance.

Collection of Information

    Title: Ready PSA Campaign Creative Testing Research.
    Type of information collection: Revision of a currently approved 
information collection.
    OMB Number: 1660-0139.
    Form Titles and Numbers: FEMA Forms: FEMA Form 008-0-21, 
Recruitment Screener (script); FEMA Form 008-0-22, Focus Group 
Discussion Guide.

[[Page 51977]]

    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready public service advertising campaign, which aims to 
educate and empower Americans to prepare for and respond to 
emergencies. The research will help determine the clarity, relevance, 
and motivating appeal of the concepts prior to final production of the 
advertising.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 90.
    Estimated Number of Responses: 90.
    Estimated Total Annual Burden Hours: 58.
    Estimated Total Annual Respondent Cost: $2,060.16.
    Estimated Respondents' Operation and Maintenance Costs: $0.
    Estimated Respondents' Capital and Start-Up Costs: $0.
    Estimated Total Annual Cost to the Federal Government: $52,834.81.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.

William H. Holzerland,
Sr. Director, Information Management Division, Office of the Chief 
Administrative Officer, Mission Support, Federal Emergency Management 
Agency, Department of Homeland Security.
[FR Doc. 2018-22301 Filed 10-12-18; 8:45 am]
 BILLING CODE 9111-69-P