Agency Information Collection Activities: Submission for OMB Review; Comment Request; Ready Public Service Advertising (PSA) Campaign Creative Testing Research, 51976-51977 [2018-22301]
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51976
Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices
Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households in Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance
(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)
Brock Long,
Administrator, Federal Emergency
Management Agency.
DEPARTMENT OF HOMELAND
SECURITY
[Internal Agency Docket No. FEMA–3404–
EM; Docket ID FEMA–2018–0001]
Hawaii; Amendment No. 1 to Notice of
an Emergency Declaration
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:
This notice amends the notice
of an emergency declaration for the
State of Hawaii (FEMA–3404–EM),
dated September 12, 2018, and related
determinations.
DATES: This amendment was issued
September 26, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
SUPPLEMENTARY INFORMATION: Notice is
hereby given that the incident period for
this emergency is closed effective
September 13, 2018.
SUMMARY:
khammond on DSK30JT082PROD with NOTICES
BILLING CODE 9111–11–P
DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
Federal Emergency
Management Agency, DHS.
ACTION: Notice and request for
comments.
AGENCY:
Federal Emergency Management
Agency
(The following Catalog of Federal Domestic
Assistance Numbers (CFDA) are to be used
for reporting and drawing funds: 97.030,
Community Disaster Loans; 97.031, Cora
Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households in Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance
Jkt 247001
[FR Doc. 2018–22321 Filed 10–12–18; 8:45 am]
Agency Information Collection
Activities: Submission for OMB
Review; Comment Request; Ready
Public Service Advertising (PSA)
Campaign Creative Testing Research
BILLING CODE 9111–11–P
21:34 Oct 12, 2018
Brock Long,
Administrator, Federal Emergency
Management Agency.
[Docket ID: FEMA–2018–0016; OMB No.
1660–0139]
[FR Doc. 2018–22304 Filed 10–12–18; 8:45 am]
VerDate Sep<11>2014
(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)
The Federal Emergency
Management Agency (FEMA) will
submit the information collection
abstracted below to the Office of
Management and Budget for review and
clearance in accordance with the
requirements of the Paperwork
Reduction Act of 1995. The submission
will describe the nature of the
information collection, the categories of
respondents, the estimated burden (i.e.,
the time, effort and resources used by
respondents to respond) and cost, and
the actual data collection instruments
FEMA will use.
DATES: Comments must be submitted on
or before November 14, 2018.
ADDRESSES: Submit written comments
on the proposed information collection
to the Office of Information and
Regulatory Affairs, Office of
Management and Budget. Comments
should be addressed to the Desk Officer
for the Department of Homeland
Security, Federal Emergency
Management Agency, and sent via
electronic mail to dhsdeskofficer@
omb.eop.gov.
FOR FURTHER INFORMATION CONTACT:
Requests for additional information or
copies of the information collection
should be made to Director, Information
Management Division, 500 C Street SW,
Washington, DC 20472, email address
FEMA-Information-CollectionsManagement@fema.dhs.gov or Aretha
Carter, External Affairs Specialist,
Federal Emergency Management
Agency, (202) 288–6783, Aretha.Carter@
fema.dhs.gov.
SUMMARY:
PO 00000
Frm 00054
Fmt 4703
Sfmt 4703
This
proposed information collection
previously published in the Federal
Register on March 14, 2018 at 83 FR
11222 with a 60-day public comment
period. FEMA received 10 comments.
Only one comment is related to the
information collection, and states,
‘‘Whereas the abstract states, ‘FEMA
proposes conducting qualitative
research in the form of focus groups in
order to test creative concepts
developed for FEMA’s national Ready
public service advertising (PSA)
campaign, which aims to educate and
empower Americans to prepare for and
respond to emergencies. The research
will help determine the clarity,
relevance, and motivating appeal of the
concepts prior to final production of the
advertising.’ It does not state research
will include the effectiveness of the
PSA. Clearly it is difficult for metrics to
be measured because they are not an
exact science, and there is no way to
measure success. What can be measured
are ‘results’. Therefore PSAs should be
written with the level of creativity
where they generate results, then results
or the effectiveness of the PSA can be
measured. With no means of
measurement stated in the abstract, it
seems like determining if there is actual
‘qualitative testing’ will not be
captured.’’ The proposed research is a
qualitative research approach; the
objective of the focus groups is to
facilitate discussion around the creative
PSA product developed and to identify
patterns in response to determine
whether the creative concepts are
relevant to the intended audience,
deliver the message clearly, and have
potential to motivate behavior change.
This data collection is not intended to
measure whether the final produced
campaign is impactful in-market; other
methods, such as a survey of the
campaign audience, are planned to
evaluate the impact of the campaign and
will be a separate data collection. The
purpose of this notice is to notify the
public that FEMA will submit the
information collection abstracted below
to the Office of Management and Budget
for review and clearance.
SUPPLEMENTARY INFORMATION:
Collection of Information
Title: Ready PSA Campaign Creative
Testing Research.
Type of information collection:
Revision of a currently approved
information collection.
OMB Number: 1660–0139.
Form Titles and Numbers: FEMA
Forms: FEMA Form 008–0–21,
Recruitment Screener (script); FEMA
Form 008–0–22, Focus Group
Discussion Guide.
E:\FR\FM\15OCN1.SGM
15OCN1
Federal Register / Vol. 83, No. 199 / Monday, October 15, 2018 / Notices
Abstract: FEMA proposes conducting
qualitative research in the form of focus
groups in order to test creative concepts
developed for FEMA’s national Ready
public service advertising campaign,
which aims to educate and empower
Americans to prepare for and respond to
emergencies. The research will help
determine the clarity, relevance, and
motivating appeal of the concepts prior
to final production of the advertising.
Affected Public: Individuals or
households.
Estimated Number of Respondents:
90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden
Hours: 58.
Estimated Total Annual Respondent
Cost: $2,060.16.
Estimated Respondents’ Operation
and Maintenance Costs: $0.
Estimated Respondents’ Capital and
Start-Up Costs: $0.
Estimated Total Annual Cost to the
Federal Government: $52,834.81.
Comments
khammond on DSK30JT082PROD with NOTICES
Comments may be submitted as
indicated in the ADDRESSES caption
above. Comments are solicited to (a)
evaluate whether the proposed data
collection is necessary for the proper
performance of the agency, including
whether the information shall have
practical utility; (b) evaluate the
accuracy of the agency’s estimate of the
burden of the proposed collection of
information, including the validity of
the methodology and assumptions used;
(c) enhance the quality, utility, and
clarity of the information to be
collected; and (d) minimize the burden
of the collection of information on those
who are to respond, including through
the use of appropriate automated,
electronic, mechanical, or other
technological collection techniques or
other forms of information technology,
e.g., permitting electronic submission of
responses.
William H. Holzerland,
Sr. Director, Information Management
Division, Office of the Chief Administrative
Officer, Mission Support, Federal Emergency
Management Agency, Department of
Homeland Security.
[FR Doc. 2018–22301 Filed 10–12–18; 8:45 am]
BILLING CODE 9111–69–P
VerDate Sep<11>2014
21:34 Oct 12, 2018
Jkt 247001
DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
[Internal Agency Docket No. FEMA–4395–
DR; Docket ID FEMA–2018–0001]
Hawaii; Major Disaster and Related
Determinations
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:
This is a notice of the
Presidential declaration of a major
disaster for the State of Hawaii (FEMA–
4395–DR), dated September 27, 2018,
and related determinations.
DATES: The declaration was issued
September 27, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
SUPPLEMENTARY INFORMATION: Notice is
hereby given that, in a letter dated
September 27, 2018, the President
issued a major disaster declaration
under the authority of the Robert T.
Stafford Disaster Relief and Emergency
Assistance Act, 42 U.S.C. 5121 et seq.
(the ‘‘Stafford Act’’), as follows:
SUMMARY:
I have determined that the damage in
certain areas of the State of Hawaii resulting
from Hurricane Lane during the period of
August 22 to August 29, 2018, is of sufficient
severity and magnitude to warrant a major
disaster declaration under the Robert T.
Stafford Disaster Relief and Emergency
Assistance Act, 42 U.S.C. 5121 et seq. (the
‘‘Stafford Act’’). Therefore, I declare that such
a major disaster exists in the State of Hawaii.
In order to provide Federal assistance, you
are hereby authorized to allocate from funds
available for these purposes such amounts as
you find necessary for Federal disaster
assistance and administrative expenses.
You are authorized to provide Public
Assistance in the designated areas and
Hazard Mitigation throughout the State.
Consistent with the requirement that Federal
assistance be supplemental, any Federal
funds provided under the Stafford Act for
Hazard Mitigation will be limited to 75
percent of the total eligible costs. Federal
funds provided under the Stafford Act for
Public Assistance also will be limited to 75
percent of the total eligible costs, with the
exception of projects that meet the eligibility
criteria for a higher Federal cost-sharing
percentage under the Public Assistance
Alternative Procedures Pilot Program for
Debris Removal implemented pursuant to
section 428 of the Stafford Act.
Further, you are authorized to make
changes to this declaration for the approved
assistance to the extent allowable under the
Stafford Act.
PO 00000
Frm 00055
Fmt 4703
Sfmt 4703
51977
The Federal Emergency Management
Agency (FEMA) hereby gives notice that
pursuant to the authority vested in the
Administrator, under Executive Order
12148, as amended, Dolph A. Diemont,
of FEMA is appointed to act as the
Federal Coordinating Officer for this
major disaster.
The following areas of the State of
Hawaii have been designated as
adversely affected by this major disaster:
Hawaii, Kauai, and Maui for Public
Assistance.
All areas within the State of Hawaii are
eligible for assistance under the Hazard
Mitigation Grant Program.
(The following Catalog of Federal Domestic
Assistance Numbers (CFDA) are to be used
for reporting and drawing funds: 97.030,
Community Disaster Loans; 97.031, Cora
Brown Fund; 97.032, Crisis Counseling;
97.033, Disaster Legal Services; 97.034,
Disaster Unemployment Assistance (DUA);
97.046, Fire Management Assistance Grant;
97.048, Disaster Housing Assistance to
Individuals and Households In Presidentially
Declared Disaster Areas; 97.049,
Presidentially Declared Disaster Assistance—
Disaster Housing Operations for Individuals
and Households; 97.050, Presidentially
Declared Disaster Assistance to Individuals
and Households—Other Needs; 97.036,
Disaster Grants—Public Assistance
(Presidentially Declared Disasters); 97.039,
Hazard Mitigation Grant.)
Brock Long,
Administrator, Federal Emergency
Management Agency.
[FR Doc. 2018–22306 Filed 10–12–18; 8:45 am]
BILLING CODE 9111–11–P
DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
[Internal Agency Docket No. FEMA–4387–
DR; Docket ID FEMA–2018–0001]
Nebraska; Amendment No. 1 to Notice
of a Major Disaster Declaration
Federal Emergency
Management Agency, DHS.
ACTION: Notice.
AGENCY:
This notice amends the notice
of a major disaster declaration for the
State of Nebraska (FEMA–4387–DR),
dated August 27, 2018, and related
determinations.
SUMMARY:
This amendment was issued
October 2, 2018.
FOR FURTHER INFORMATION CONTACT:
Dean Webster, Office of Response and
Recovery, Federal Emergency
Management Agency, 500 C Street SW,
Washington, DC 20472, (202) 646–2833.
DATES:
E:\FR\FM\15OCN1.SGM
15OCN1
]]>Agencies
[Federal Register Volume 83, Number 199 (Monday, October 15, 2018)]
[Notices]
[Pages 51976-51977]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2018-22301]
-----------------------------------------------------------------------
DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-2018-0016; OMB No. 1660-0139]
Agency Information Collection Activities: Submission for OMB
Review; Comment Request; Ready Public Service Advertising (PSA)
Campaign Creative Testing Research
AGENCY: Federal Emergency Management Agency, DHS.
ACTION: Notice and request for comments.
-----------------------------------------------------------------------
SUMMARY: The Federal Emergency Management Agency (FEMA) will submit the
information collection abstracted below to the Office of Management and
Budget for review and clearance in accordance with the requirements of
the Paperwork Reduction Act of 1995. The submission will describe the
nature of the information collection, the categories of respondents,
the estimated burden (i.e., the time, effort and resources used by
respondents to respond) and cost, and the actual data collection
instruments FEMA will use.
DATES: Comments must be submitted on or before November 14, 2018.
ADDRESSES: Submit written comments on the proposed information
collection to the Office of Information and Regulatory Affairs, Office
of Management and Budget. Comments should be addressed to the Desk
Officer for the Department of Homeland Security, Federal Emergency
Management Agency, and sent via electronic mail to
[email protected].
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of the information collection should be made to Director,
Information Management Division, 500 C Street SW, Washington, DC 20472,
email address [email protected] or
Aretha Carter, External Affairs Specialist, Federal Emergency
Management Agency, (202) 288-6783, [email protected].
SUPPLEMENTARY INFORMATION: This proposed information collection
previously published in the Federal Register on March 14, 2018 at 83 FR
11222 with a 60-day public comment period. FEMA received 10 comments.
Only one comment is related to the information collection, and states,
``Whereas the abstract states, `FEMA proposes conducting qualitative
research in the form of focus groups in order to test creative concepts
developed for FEMA's national Ready public service advertising (PSA)
campaign, which aims to educate and empower Americans to prepare for
and respond to emergencies. The research will help determine the
clarity, relevance, and motivating appeal of the concepts prior to
final production of the advertising.' It does not state research will
include the effectiveness of the PSA. Clearly it is difficult for
metrics to be measured because they are not an exact science, and there
is no way to measure success. What can be measured are `results'.
Therefore PSAs should be written with the level of creativity where
they generate results, then results or the effectiveness of the PSA can
be measured. With no means of measurement stated in the abstract, it
seems like determining if there is actual `qualitative testing' will
not be captured.'' The proposed research is a qualitative research
approach; the objective of the focus groups is to facilitate discussion
around the creative PSA product developed and to identify patterns in
response to determine whether the creative concepts are relevant to the
intended audience, deliver the message clearly, and have potential to
motivate behavior change. This data collection is not intended to
measure whether the final produced campaign is impactful in-market;
other methods, such as a survey of the campaign audience, are planned
to evaluate the impact of the campaign and will be a separate data
collection. The purpose of this notice is to notify the public that
FEMA will submit the information collection abstracted below to the
Office of Management and Budget for review and clearance.
Collection of Information
Title: Ready PSA Campaign Creative Testing Research.
Type of information collection: Revision of a currently approved
information collection.
OMB Number: 1660-0139.
Form Titles and Numbers: FEMA Forms: FEMA Form 008-0-21,
Recruitment Screener (script); FEMA Form 008-0-22, Focus Group
Discussion Guide.
[[Page 51977]]
Abstract: FEMA proposes conducting qualitative research in the form
of focus groups in order to test creative concepts developed for FEMA's
national Ready public service advertising campaign, which aims to
educate and empower Americans to prepare for and respond to
emergencies. The research will help determine the clarity, relevance,
and motivating appeal of the concepts prior to final production of the
advertising.
Affected Public: Individuals or households.
Estimated Number of Respondents: 90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden Hours: 58.
Estimated Total Annual Respondent Cost: $2,060.16.
Estimated Respondents' Operation and Maintenance Costs: $0.
Estimated Respondents' Capital and Start-Up Costs: $0.
Estimated Total Annual Cost to the Federal Government: $52,834.81.
Comments
Comments may be submitted as indicated in the ADDRESSES caption
above. Comments are solicited to (a) evaluate whether the proposed data
collection is necessary for the proper performance of the agency,
including whether the information shall have practical utility; (b)
evaluate the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) enhance the quality, utility, and
clarity of the information to be collected; and (d) minimize the burden
of the collection of information on those who are to respond, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses.
William H. Holzerland,
Sr. Director, Information Management Division, Office of the Chief
Administrative Officer, Mission Support, Federal Emergency Management
Agency, Department of Homeland Security.
[FR Doc. 2018-22301 Filed 10-12-18; 8:45 am]
BILLING CODE 9111-69-P
