Recall Effectiveness: Announcement of Request for Information Regarding the Use of Direct Notice and Targeted Notices During Recalls, 29102-29103 [2018-13388]
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Federal Register / Vol. 83, No. 121 / Friday, June 22, 2018 / Notices
III. Data
OMB Control Number: 0648–xxxx.
Form Number(s): None.
Type of Review: Regular (request for a
new information collection).
Affected Public: Business or other forprofit organizations; Federal
Government; State, Local, or Tribal
Government.
Estimated Number of Respondents:
10–15 people per focus group, 3–4 focus
groups per location, 6 locations (180–
360 Total respondents).
Estimated Time per Response: Each
focus group will last 3–4 hours.
Estimated Total Annual Burden
Hours: 1,450.
Estimated Total Annual Cost to
Public: $0 in recordkeeping/reporting
costs.
IV. Request for Comments
Comments are invited on: (a) Whether
the proposed collection of information
is necessary for the proper performance
of the functions of the agency, including
whether the information shall have
practical utility; (b) the accuracy of the
agency’s estimate of the burden
(including hours and cost) of the
proposed collection of information; (c)
ways to enhance the quality, utility, and
clarity of the information to be
collected; and (d) ways to minimize the
burden of the collection of information
on respondents, including through the
use of automated collection techniques
or other forms of information
technology.
Comments submitted in response to
this notice will be summarized and/or
included in the request for OMB
approval of this information collection;
they also will become a matter of public
record.
Dated: June 18, 2018.
Sarah Brabson,
NOAA PRA Clearance Officer.
[FR Doc. 2018–13467 Filed 6–21–18; 8:45 am]
BILLING CODE 3510–KE–P
CONSUMER PRODUCT SAFETY
COMMISSION
daltland on DSKBBV9HB2PROD with NOTICES
[Docket No. CPSC–2017–0027]
Recall Effectiveness: Announcement
of Request for Information Regarding
the Use of Direct Notice and Targeted
Notices During Recalls
U.S. Consumer Product Safety
Commission.
ACTION: Notice of request for
information.
AGENCY:
To advance the concepts
discussed during the U.S. Consumer
SUMMARY:
VerDate Sep<11>2014
17:16 Jun 21, 2018
Jkt 244001
Product Safety Commission’s (CPSC)
Recall Effectiveness Workshop in 2017,
the CPSC announces a Request for
Information (RFI) from stakeholders to
provide information critical to future
work on Recall Effectiveness. CPSC asks
for responses on a series of questions
addressing direct notice and other forms
of customer notice. The information
provided will help inform CPSC’s
efforts to continue improving the
effectiveness of recalls.
DATES: Submit comments by September
5, 2018.
ADDRESSES: You may submit comments,
identified by Docket No. CPSC–2017–
0027, by any of the following methods:
Electronic Submissions: Submit
electronic comments to the Federal
eRulemaking Portal at:
www.regulations.gov. Follow the
instructions for submitting comments.
The Commission does not accept
comments submitted by electronic mail
(email), except through
www.regulations.gov. The Commission
encourages you to submit electronic
comments by using the Federal
eRulemaking Portal, as described above;
however, please do not use this method
if you are submitting confidential
business information or other sensitive
information that should not be made
public.
Written Submissions: Submit written
submissions by mail/hand delivery/
courier to: Office of the Secretary,
Consumer Product Safety Commission,
Room 820, 4330 East West Highway,
Bethesda, MD 20814; telephone (301)
504–7923.
Instructions: All submissions received
must include the agency name and
docket number for this notice. All
comments received may be posted
without change, including any personal
identifiers, contact information, or other
personal information provided, to:
www.regulations.gov. If you submit
confidential business information, trade
secret information, or other sensitive or
protected information that you do not
want to be available to the public, do
not submit it electronically, but send it
in hard copy to the Office of the
Secretary at the address indicated
above. See also section III, below.
Docket: For access to the docket to
read background documents or
comments received, go to:
www.regulations.gov, and insert the
docket number CPSC–2017–0027, into
the ‘‘Search’’ box, and follow the
prompts.
FOR FURTHER INFORMATION CONTACT:
Joseph F. Williams, Compliance Officer,
the Office of Compliance and Field
Operations, U.S. Consumer Product
PO 00000
Frm 00015
Fmt 4703
Sfmt 4703
Safety Commission, 4330 East-West
Hwy., Bethesda, MD 20814; telephone:
301–504–7585; email: jfwilliams@
cpsc.gov.
SUPPLEMENTARY INFORMATION:
I. Background
A. Recall Effectiveness Workshop
On July 25, 2017, the CPSC hosted a
Recall Effectiveness Workshop. The goal
of the workshop was to explore and
develop proactive measures that CPSC
and stakeholders can undertake to
improve recall effectiveness. Seventynine external stakeholders attended the
workshop, including various retailers,
manufacturers, law firms, consumer
interest groups, third party recall
contractors and consultants, testing
laboratories, and other interested
parties. CPSC staff facilitated an open
discussion among these participants
about ways to increase recall
effectiveness and also gathered feedback
on how CPSC can potentially improve
its recall efforts. Additional details may
be found here: https://www.cpsc.gov/
Recall-Effectiveness.
B. Recall Effectiveness Report
Following the workshop, CPSC staff
prepared a report, which was released
on February 22, 2018. The report stated
that the CPSC staff intends to prioritize
stakeholders’ suggestions to:
• Collaborate on ways to improve
direct notice to consumers; and
• collaborate with firms to explore
how technology can be used to enhance
recall response.
The report explained the reason for
this focus:
‘‘Direct notice recalls have proven to
be the most effective recalls. We intend
to work with consumer and industry
stakeholders on registration methods or
other improvements (e.g., retailer opt-in
at checkout, home voice assistants,
photo texting, QR codes, and incentives
for product registration) to promote
direct notice recalls.’’
‘‘We will continue to explore how
technology can be used to enhance
recall response in appropriate cases,
including enhancing firms’ recall
marketing strategies, use of social
media, and improved methods for instore communication. We intend to
identify and share examples of future
recall marketing strategies that are
innovative and/or successful.’’
The full Recall Effectiveness Report
may be found here: https://
www.cpsc.gov/s3fs-public/Recall_
Effectiveness_Workshop_Report2018.pdf?R1VyLltrl8M_id.2vkAkl
HoUZjaSCab.
E:\FR\FM\22JNN1.SGM
22JNN1
Federal Register / Vol. 83, No. 121 / Friday, June 22, 2018 / Notices
II. Information Requested
The CPSC seeks information on
current methods and systems that
recalling firms use to assist in providing
direct notice to consumers. The CPSC
also requests certain information
regarding the use of targeted notices to
reach consumers who may have
purchased a recalled product.
daltland on DSKBBV9HB2PROD with NOTICES
A. Direct Notice
1. What methods are available for
directly notifying consumers of recalls
(e.g., mail, email, text)?
2. If you use direct notice for recalls,
what response rates do you achieve? Do
the response rates differ significantly for
different recalls? If so, what factors
appear to influence the response rates?
Do you follow up with additional direct
notice if a customer does not respond?
How often? For how long?
3. Do other companies or your
company use all available direct notice
methods during every product recall? If
not, why not?
4. Do e-commerce retailers/third party
platforms use direct notice capabilities
for every recall of products sold through
their site/platform? If not, why not?
5. What costs are associated with
direct notice? How do costs vary for
different forms of notice? What other
factors affect cost?
6. What challenges and barriers
prevent companies from pursuing or
improving direct notice? Please address:
a. Legal barriers
b. Technological challenges
c. Privacy challenges
d. Security challenges
e. Cost challenges
f. Other challenges
7. What technologies exist or are
being developed that would assist a
recalling company to acquire direct
contact information or capabilities to
contact purchasers and/or issue direct
notice for recalls?
8. What methods do you use to collect
direct contact information at the point
of sale?
9. Does your attempt to collect direct
contact information depend on the
item(s) purchased? Is the cost of the
item at all relevant?
10. Have you worked with a thirdparty entity (e.g., credit card or payment
processing companies, product
registries, data collection platforms,
online retailers) to identify or contact
consumers who previously purchased a
product subject to a recall? If so, how,
and with what types of companies did
you work?
11. For retailers that have information
on their customers (e.g., retail credit/
debit cards, loyalty program,
VerDate Sep<11>2014
17:16 Jun 21, 2018
Jkt 244001
membership registration), can such
information be accessed through
purchase data to provide direct notice?
12. What would make direct notice
more effective (e.g., notice type, number
of touches)?
13. How can the CPSC help facilitate
direct notice to consumers?
14. What can we learn from marketing
efforts (e.g., needed resources, personnel
qualifications, channels of
communication, evaluating messaging
effectiveness, etc.) to better reach
consumers for recall purposes?
B. Product Registration
1. What product registration methods
are used today to collect consumer
information and track purchased/
registered products?
2. Why do companies offer product
registration? Are product registration
programs due to mandatory
requirements by CPSC or other agencies,
or for other reasons?
3. What are participation rates in
product registration? Do you see
significant differences in the registration
rates for different types of products?
4. What type of information is
collected during product registration?
5. Is product registration more or less
successful if marketing information is
not collected at the same time? Why?
6. What methods are in use or are
being developed to increase responses
to product registration (e.g., warranties,
incentives, voice assistant technology)?
7. When does the personal
information collected for product
registration get used for marketing
purposes?
a. Are opt-in/opt-out choices provided
to consumers for marketing? Describe.
8. What technologies exist or are
being developed to advance product
registration?
9. What would make product
registration more effective?
10. How can the CPSC help facilitate
or improve product registration rates?
11. Has the ability to register a
product online or electronically had an
effect on the volume of consumer
response to product registration?
C. Targeted Notice
A targeted notice is a notice aimed at
a particular group of likely affected
consumers, but not at a known
purchaser or consumer like direct notice
(e.g., targeted search engine ads, paid
social media, micro marketing, such as
internet radio and targeted use of voice
assistant technologies).
1. Have you used any of the targeted
methods listed above or others to reach
consumers? What success have you
seen?
PO 00000
Frm 00016
Fmt 4703
Sfmt 9990
29103
2. Do companies use the information
previously collected to assist in issuing
targeted recall notices when announcing
recalls?
3. What costs are generally associated
with targeted methods, including
targeted search engine ads, paid social
media, micro marketing, such as
internet radio, and voice assistant
technologies?
4. What challenges and barriers
prevent companies from pursuing
targeted notices for recalls? Please
address:
a. Legal barriers
b. Technological challenges
c. Privacy challenges
d. Security challenges
e. Cost challenges
f. Other challenges
5. What technologies exist or are
being developed that can improve the
effectiveness of targeted notice?
6. How can the CPSC help facilitate
new or improved targeted recall notice
campaigns?
7. Are there other forms of recall
notice that are worth exploring for more
discussion?
D. For Consumers and Other
Stakeholders
1. Would you be interested in working
directly with the CPSC to explore best
practices for implementing product
registration, improving current direct
notice capabilities, or developing
targeted notices?
2. Are there data showing what forms,
types, and frequency of messaging
consumers are most likely to respond to
in direct and targeted notices?
3. How can companies incentivize
consumers to register their products or
to provide the information needed for
direct notice in the event of a recall?
4. What concerns do consumers have
regarding the use of their personal
information for recall notification
purposes? What can firms do to
overcome these concerns?
III. Confidentiality
All data submitted is subject to
Section 6 of the Consumer Product
Safety Act (15 U.S.C. Section 2055) and
may be considered confidential, except
to the extent otherwise provided by law.
Please identify any portion of your
submission that you believe is
confidential.
Alberta E. Mills,
Secretary, Consumer Product Safety
Commission.
[FR Doc. 2018–13388 Filed 6–21–18; 8:45 am]
BILLING CODE 6355–01–P
E:\FR\FM\22JNN1.SGM
22JNN1
]]>Agencies
[Federal Register Volume 83, Number 121 (Friday, June 22, 2018)]
[Notices]
[Pages 29102-29103]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2018-13388]
=======================================================================
-----------------------------------------------------------------------
CONSUMER PRODUCT SAFETY COMMISSION
[Docket No. CPSC-2017-0027]
Recall Effectiveness: Announcement of Request for Information
Regarding the Use of Direct Notice and Targeted Notices During Recalls
AGENCY: U.S. Consumer Product Safety Commission.
ACTION: Notice of request for information.
-----------------------------------------------------------------------
SUMMARY: To advance the concepts discussed during the U.S. Consumer
Product Safety Commission's (CPSC) Recall Effectiveness Workshop in
2017, the CPSC announces a Request for Information (RFI) from
stakeholders to provide information critical to future work on Recall
Effectiveness. CPSC asks for responses on a series of questions
addressing direct notice and other forms of customer notice. The
information provided will help inform CPSC's efforts to continue
improving the effectiveness of recalls.
DATES: Submit comments by September 5, 2018.
ADDRESSES: You may submit comments, identified by Docket No. CPSC-2017-
0027, by any of the following methods:
Electronic Submissions: Submit electronic comments to the Federal
eRulemaking Portal at: www.regulations.gov. Follow the instructions for
submitting comments. The Commission does not accept comments submitted
by electronic mail (email), except through www.regulations.gov. The
Commission encourages you to submit electronic comments by using the
Federal eRulemaking Portal, as described above; however, please do not
use this method if you are submitting confidential business information
or other sensitive information that should not be made public.
Written Submissions: Submit written submissions by mail/hand
delivery/courier to: Office of the Secretary, Consumer Product Safety
Commission, Room 820, 4330 East West Highway, Bethesda, MD 20814;
telephone (301) 504-7923.
Instructions: All submissions received must include the agency name
and docket number for this notice. All comments received may be posted
without change, including any personal identifiers, contact
information, or other personal information provided, to:
www.regulations.gov. If you submit confidential business information,
trade secret information, or other sensitive or protected information
that you do not want to be available to the public, do not submit it
electronically, but send it in hard copy to the Office of the Secretary
at the address indicated above. See also section III, below.
Docket: For access to the docket to read background documents or
comments received, go to: www.regulations.gov, and insert the docket
number CPSC-2017-0027, into the ``Search'' box, and follow the prompts.
FOR FURTHER INFORMATION CONTACT: Joseph F. Williams, Compliance
Officer, the Office of Compliance and Field Operations, U.S. Consumer
Product Safety Commission, 4330 East-West Hwy., Bethesda, MD 20814;
telephone: 301-504-7585; email: [email protected].
SUPPLEMENTARY INFORMATION:
I. Background
A. Recall Effectiveness Workshop
On July 25, 2017, the CPSC hosted a Recall Effectiveness Workshop.
The goal of the workshop was to explore and develop proactive measures
that CPSC and stakeholders can undertake to improve recall
effectiveness. Seventy-nine external stakeholders attended the
workshop, including various retailers, manufacturers, law firms,
consumer interest groups, third party recall contractors and
consultants, testing laboratories, and other interested parties. CPSC
staff facilitated an open discussion among these participants about
ways to increase recall effectiveness and also gathered feedback on how
CPSC can potentially improve its recall efforts. Additional details may
be found here: https://www.cpsc.gov/Recall-Effectiveness.
B. Recall Effectiveness Report
Following the workshop, CPSC staff prepared a report, which was
released on February 22, 2018. The report stated that the CPSC staff
intends to prioritize stakeholders' suggestions to:
Collaborate on ways to improve direct notice to consumers;
and
collaborate with firms to explore how technology can be
used to enhance recall response.
The report explained the reason for this focus:
``Direct notice recalls have proven to be the most effective
recalls. We intend to work with consumer and industry stakeholders on
registration methods or other improvements (e.g., retailer opt-in at
checkout, home voice assistants, photo texting, QR codes, and
incentives for product registration) to promote direct notice
recalls.''
``We will continue to explore how technology can be used to enhance
recall response in appropriate cases, including enhancing firms' recall
marketing strategies, use of social media, and improved methods for in-
store communication. We intend to identify and share examples of future
recall marketing strategies that are innovative and/or successful.''
The full Recall Effectiveness Report may be found here: https://www.cpsc.gov/s3fs-public/Recall_Effectiveness_Workshop_Report-2018.pdf?R1VyLltrl8M_id.2vkAklHoUZjaSCab.
[[Page 29103]]
II. Information Requested
The CPSC seeks information on current methods and systems that
recalling firms use to assist in providing direct notice to consumers.
The CPSC also requests certain information regarding the use of
targeted notices to reach consumers who may have purchased a recalled
product.
A. Direct Notice
1. What methods are available for directly notifying consumers of
recalls (e.g., mail, email, text)?
2. If you use direct notice for recalls, what response rates do you
achieve? Do the response rates differ significantly for different
recalls? If so, what factors appear to influence the response rates? Do
you follow up with additional direct notice if a customer does not
respond? How often? For how long?
3. Do other companies or your company use all available direct
notice methods during every product recall? If not, why not?
4. Do e-commerce retailers/third party platforms use direct notice
capabilities for every recall of products sold through their site/
platform? If not, why not?
5. What costs are associated with direct notice? How do costs vary
for different forms of notice? What other factors affect cost?
6. What challenges and barriers prevent companies from pursuing or
improving direct notice? Please address:
a. Legal barriers
b. Technological challenges
c. Privacy challenges
d. Security challenges
e. Cost challenges
f. Other challenges
7. What technologies exist or are being developed that would assist
a recalling company to acquire direct contact information or
capabilities to contact purchasers and/or issue direct notice for
recalls?
8. What methods do you use to collect direct contact information at
the point of sale?
9. Does your attempt to collect direct contact information depend
on the item(s) purchased? Is the cost of the item at all relevant?
10. Have you worked with a third-party entity (e.g., credit card or
payment processing companies, product registries, data collection
platforms, online retailers) to identify or contact consumers who
previously purchased a product subject to a recall? If so, how, and
with what types of companies did you work?
11. For retailers that have information on their customers (e.g.,
retail credit/debit cards, loyalty program, membership registration),
can such information be accessed through purchase data to provide
direct notice?
12. What would make direct notice more effective (e.g., notice
type, number of touches)?
13. How can the CPSC help facilitate direct notice to consumers?
14. What can we learn from marketing efforts (e.g., needed
resources, personnel qualifications, channels of communication,
evaluating messaging effectiveness, etc.) to better reach consumers for
recall purposes?
B. Product Registration
1. What product registration methods are used today to collect
consumer information and track purchased/registered products?
2. Why do companies offer product registration? Are product
registration programs due to mandatory requirements by CPSC or other
agencies, or for other reasons?
3. What are participation rates in product registration? Do you see
significant differences in the registration rates for different types
of products?
4. What type of information is collected during product
registration?
5. Is product registration more or less successful if marketing
information is not collected at the same time? Why?
6. What methods are in use or are being developed to increase
responses to product registration (e.g., warranties, incentives, voice
assistant technology)?
7. When does the personal information collected for product
registration get used for marketing purposes?
a. Are opt-in/opt-out choices provided to consumers for marketing?
Describe.
8. What technologies exist or are being developed to advance
product registration?
9. What would make product registration more effective?
10. How can the CPSC help facilitate or improve product
registration rates?
11. Has the ability to register a product online or electronically
had an effect on the volume of consumer response to product
registration?
C. Targeted Notice
A targeted notice is a notice aimed at a particular group of likely
affected consumers, but not at a known purchaser or consumer like
direct notice (e.g., targeted search engine ads, paid social media,
micro marketing, such as internet radio and targeted use of voice
assistant technologies).
1. Have you used any of the targeted methods listed above or others
to reach consumers? What success have you seen?
2. Do companies use the information previously collected to assist
in issuing targeted recall notices when announcing recalls?
3. What costs are generally associated with targeted methods,
including targeted search engine ads, paid social media, micro
marketing, such as internet radio, and voice assistant technologies?
4. What challenges and barriers prevent companies from pursuing
targeted notices for recalls? Please address:
a. Legal barriers
b. Technological challenges
c. Privacy challenges
d. Security challenges
e. Cost challenges
f. Other challenges
5. What technologies exist or are being developed that can improve
the effectiveness of targeted notice?
6. How can the CPSC help facilitate new or improved targeted recall
notice campaigns?
7. Are there other forms of recall notice that are worth exploring
for more discussion?
D. For Consumers and Other Stakeholders
1. Would you be interested in working directly with the CPSC to
explore best practices for implementing product registration, improving
current direct notice capabilities, or developing targeted notices?
2. Are there data showing what forms, types, and frequency of
messaging consumers are most likely to respond to in direct and
targeted notices?
3. How can companies incentivize consumers to register their
products or to provide the information needed for direct notice in the
event of a recall?
4. What concerns do consumers have regarding the use of their
personal information for recall notification purposes? What can firms
do to overcome these concerns?
III. Confidentiality
All data submitted is subject to Section 6 of the Consumer Product
Safety Act (15 U.S.C. Section 2055) and may be considered confidential,
except to the extent otherwise provided by law. Please identify any
portion of your submission that you believe is confidential.
Alberta E. Mills,
Secretary, Consumer Product Safety Commission.
[FR Doc. 2018-13388 Filed 6-21-18; 8:45 am]
BILLING CODE 6355-01-P
