Agency Information Collection Activities: Proposed Collection; Comment Request; Ready PSA Campaign Creative Testing Research, 11222-11223 [2018-05080]

Agencies

• Federal Emergency Management Agency
• DEPARTMENT OF HOMELAND SECURITY

[Federal Register Volume 83, Number 50 (Wednesday, March 14, 2018)]
[Notices]
[Pages 11222-11223]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2018-05080]


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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency

[Docket ID: FEMA-2018-0016; OMB No. 1660-0139]


Agency Information Collection Activities: Proposed Collection; 
Comment Request; Ready PSA Campaign Creative Testing Research

AGENCY: Federal Emergency Management Agency, DHS.

[[Page 11223]]


ACTION: Notice and request for comments.

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SUMMARY: The Federal Emergency Management Agency, as part of its 
continuing effort to reduce paperwork and respondent burden, invites 
the general public to take this opportunity to comment on a revision of 
a currently approved information collection. In accordance with the 
Paperwork Reduction Act of 1995, this notice seeks comments concerning 
the Ready campaign, which is a national public service advertising 
(PSA) campaign in support of FEMA's mission and is designed to educate 
and empower Americans to prepare for and respond to emergencies 
including natural and man-made disasters.

DATES: Comments must be submitted on or before May 14, 2018.

ADDRESSES: To avoid duplicate submissions to the docket, please use 
only one of the following means to submit comments:
    (1) Online. Submit comments at www.regulations.gov under Docket ID 
FEMA-2018-0016. Follow the instructions for submitting comments.
    (2) Mail. Submit written comments to Docket Manager, Office of 
Chief Counsel, DHS/FEMA, 500 C Street SW, 8NE, Washington, DC 20472-
3100.
    All submissions received must include the agency name and Docket 
ID. Regardless of the method used for submitting comments or material, 
all submissions will be posted, without change, to the Federal 
eRulemaking Portal at https://www.regulations.gov, and will include any 
personal information you provide. Therefore, submitting this 
information makes it public. You may wish to read the Privacy Act 
notice that is available via the link in the footer of 
www.regulations.gov.

FOR FURTHER INFORMATION CONTACT: Aretha Carter, External Affairs 
Specialist, Federal Emergency Management Agency, (202) 288-6783, 
[email protected]. You may contact the Information Management 
Division for copies of the proposed collection of information at email 
address: [email protected].

SUPPLEMENTARY INFORMATION: This collection is in accordance with 
Executive Orders 12862 and 13571 requiring all Federal agencies to 
survey customers to determine the kind and quality of services they 
want and their level of satisfaction with existing services. The 
Government Performance and Results Act (GPRA) requires Federal agencies 
to set missions and goals and to measure agency performance against 
them. The GPRA Modernization Act of 2010 requires quarterly performance 
assessments of government programs for the purposes of assessing agency 
performance and improvement. The Federal Emergency Management Agency is 
collecting information through focus groups to improve its public 
service advertising campaign on disaster preparedness.

Collection of Information

    Title: Ready PSA Campaign Creative Testing Research.
    Type of Information Collection: Revision of a currently approved 
information collection.
    OMB Number: 1660-0139.
    FEMA Forms: FEMA Form 008-0-21, Recruitment Screener; FEMA Form 
008-0-22, Focus Group Discussion Guide.
    Abstract: FEMA proposes conducting qualitative research in the form 
of focus groups in order to test creative concepts developed for FEMA's 
national Ready public service advertising campaign, which aims to 
educate and empower Americans to prepare for and respond to 
emergencies. The research will help determine the clarity, relevance, 
and motivating appeal of the concepts prior to final production of the 
advertising.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 90.
    Estimated Number of Responses: 90.
    Estimated Total Annual Burden Hours: 58.
    Estimated Total Annual Respondent Cost: $2,060.16.
    Estimated Respondents' Operation and Maintenance Costs: There are 
no annual costs to respondents' operations and maintenance costs for 
technical services.
    Estimated Respondents' Capital and Start-Up Costs: There are no 
annual start-up or capital costs.
    Estimated Total Annual Cost to the Federal Government: $52,834.81.

Comments

    Comments may be submitted as indicated in the ADDRESSES caption 
above. Comments are solicited to (a) evaluate whether the proposed data 
collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses.

    Dated: March 1, 2018.
William H. Holzerland,
Senior Director for Information Management, Office of the Chief 
Administrative Officer Mission Support, Federal Emergency Management 
Agency, Department of Homeland Security.
[FR Doc. 2018-05080 Filed 3-13-18; 8:45 am]
 BILLING CODE 9111-69-P