Almonds Grown in California; Increased Assessment Rate, 92559-92564 [2016-30264]
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Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations
for interested persons to respond to the
proposal.
One comment was received during
the comment period in response to the
proposal. The commenter was
concerned about the impact that the
increased assessment rate would have
on growers. The commenter also
questioned why the assessment is only
applied to certain counties in
Washington, and not others. In addition,
the commenter stated that the opinions
of sweet cherry growers and handlers
should be taken into consideration
when establishing assessment rates, and
that there should be flexibility during
the transitional period when a new
assessment rate is implemented. Lastly,
the commenter offered
recommendations with regards to the
assessment rate establishment process
and took exception to the indefinite
period that assessment rates are in
effect.
Under the order, it is handlers that are
assessed, not growers. As such, growers
will not be directly impacted by this
action. However, as mentioned
previously in this rule, some of the
additional costs to handlers as a result
of this action may be passed on to
growers. Nevertheless, USDA believes
that such additional costs will be offset
by the benefits derived by the operation
of the order.
Furthermore, the commenter’s request
for clarity with regards to why only
certain counties are covered by this
regulatory change is addressed in the
order’s provisions. Section 923.4 defines
the order’s production area as the
counties of Okanogan, Chelan, Kittitas,
Yakima, Klickitat in the State of
Washington and all of the counties in
Washington lying east thereof. Only
handlers who handle cherries grown
within the specific production area are
subject to assessment.
Lastly, the commenter’s thoughts
regarding the assessment rate
establishment process and effective
period have been previously addressed
in this rule. The Committee meets prior
to, or during, each fiscal period to
recommend a budget of expenses and
consider recommendations for
modification of the assessment rate. The
dates and times of Committee meetings
are available from the Committee or
USDA. Committee meetings are open to
the public and interested persons may
express their views at these meetings.
Meetings are widely publicized
throughout the Washington cherry
industry and all interested persons are
invited to attend the meetings and
participate in Committee deliberations
on all issues. In addition, interested
persons are invited to submit comments
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on any proposed assessment rules. All
comments are considered prior to
finalization of a proposed rule. Once
established, assessment rates remain in
effect until modified by USDA upon the
recommendation of the Committee.
Accordingly, no changes will be made
to the rule as proposed, based on the
comment received.
A small business guide on complying
with fruit, vegetable, and specialty crop
marketing agreements and orders may
be viewed at: https://www.ams.usda.gov/
rules-regulations/moa/small-businesses.
Any questions about the compliance
guide should be sent to Richard Lower
at the previously mentioned address in
the FOR FURTHER INFORMATION CONTACT
section.
After consideration of all relevant
material presented, including the
information and recommendation
submitted by the Committee and other
available information, it is hereby found
that this rule, as hereinafter set forth,
will tend to effectuate the declared
policy of the Act.
Pursuant to 5 U.S.C. 553, it also found
and determined that good cause exists
for not postponing the effective date of
this rule until 30 days after publication
in the Federal Register because: (1) The
2016–2017 fiscal period began on April
1, 2016, and the order requires that the
assessment rate for each fiscal period
apply to all assessable Washington
cherries handled during such fiscal
period; (2) the Committee needs to have
sufficient funds to pay its expenses,
which are incurred on a continuous
basis; (3) handlers have already shipped
Washington cherries from the 2016
crop; and (4) handlers are aware of this
action, which was unanimously
recommended by the Committee at a
public meeting and is similar to other
assessment rate actions issued in past
years.
List of Subjects in 7 CFR Part 923
Cherries, Marketing agreements,
Reporting and recordkeeping
requirements.
For the reasons set forth in the
preamble, 7 CFR part 923 is amended as
follows:
PART 923—CHERRIES GROWN IN
DESIGNATED COUNTIES IN
WASHINGTON
1. The authority citation for 7 CFR
part 923 continues to read as follows:
■
Authority: 7 U.S.C. 601–674.
2. Section 923.236 is revised to read
as follows:
■
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§ 923.236
92559
Assessment rate.
On and after April 1, 2016, an
assessment rate of $0.25 per ton is
established for the Washington Cherry
Marketing Committee.
Dated: December 12, 2016.
Bruce Summers,
Associate Administrator, Agricultural
Marketing Service.
[FR Doc. 2016–30302 Filed 12–19–16; 8:45 am]
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 981
[Doc. No. AMS–SC–16–0045; SC16–981–2
FR]
Almonds Grown in California;
Increased Assessment Rate
Agricultural Marketing Service,
USDA.
ACTION: Final rule.
AGENCY:
This rule implements a
recommendation from the Almond
Board of California (Board) for an
increase of the assessment rate
established for the 2016–17 through the
2018–19 crop years from $0.03 to $0.04
per pound of almonds handled under
the marketing order (order). Of the $0.04
per pound assessment, 60 percent (or
$0.024 per pound) is available as creditback for handlers who conduct their
own promotional activities. The
assessment rate will return to $0.03 for
the 2019–20 and subsequent crop years,
and the amount available for handler
credit-back will return to $0.018 per
pound (60 percent). The Board locally
administers the order and is comprised
of growers and handlers of almonds
grown in California. Assessments upon
almond handlers are used by the Board
to fund reasonable and necessary
expenses of the program. The crop year
began on August 1 and ends on July 31.
The $0.04 assessment rate will remain
in effect until July 31, 2019. Beginning
August 1, 2019, the assessment rate will
return to $0.03 and will remain in effect
indefinitely unless modified,
suspended, or terminated. Two
comments period were provided to
interested individuals. Comments will
be addressed later in this document.
DATES: Effective December 21, 2016.
FOR FURTHER INFORMATION CONTACT:
Marketing Specialist Andrea Ricci, or
Regional Director Jeffrey Smutny,
California Marketing Field Office,
Marketing Order and Agreement
Division, Specialty Crops Program,
SUMMARY:
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Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations
AMS, USDA; Telephone: (559) 487–
5901, Fax: (559) 487–5906, or Email:
with Andrea.Ricci@ams.usda.gov or
Jeffrey.Smutny@ams.usda.gov.
Small businesses may request
information on complying with this
regulation by contacting Richard Lower,
Marketing Order and Agreement
Division, Specialty Crops Program,
AMS, USDA, 1400 Independence
Avenue SW., STOP 0237, Washington,
DC 20250–0237; Telephone: (202) 720–
2491, Fax: (202) 720–8938, or Email:
Richard.Lower@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This rule
is issued under Marketing Order No.
981, as amended (7 CFR part 981),
regulating the handling of almonds
grown in California, hereinafter referred
to as the ‘‘order.’’ The order is effective
under the Agricultural Marketing
Agreement Act of 1937, as amended (7
U.S.C. 601–674), hereinafter referred to
as the ‘‘Act.’’
The Department of Agriculture
(USDA) is issuing this rule in
conformance with Executive Orders
12866, 13563, and 13175.
This rule has been reviewed under
Executive Order 12988, Civil Justice
Reform. Under the marketing order now
in effect, California almond handlers are
subject to assessments. Funds to
administer the order are derived from
such assessments. It is intended that the
assessment rate as issued herein will be
applicable to all assessable almonds
beginning on August 1, 2016, through
July 31, 2019. Beginning August 1, 2019,
the assessment rate will return to $0.03
and will remain in effect indefinitely
unless modified, suspended, or
terminated.
The Act provides that administrative
proceedings must be exhausted before
parties may file suit in court. Under
section 608c(15)(A) of the Act, any
handler subject to an order may file
with USDA a petition stating that the
order, any provision of the order, or any
obligation imposed in connection with
the order is not in accordance with law
and request a modification of the order
or to be exempted therefrom. Such
handler is afforded the opportunity for
a hearing on the petition. After the
hearing, USDA would rule on the
petition. The Act provides that the
district court of the United States in any
district in which the handler is an
inhabitant, or has his or her principal
place of business, has jurisdiction to
review USDA’s ruling on the petition,
provided an action is filed not later than
20 days after the date of the entry of the
ruling.
This rule increases the assessment
rate established for the Board for the
2016–17 through 2018–19 crop years
from $0.03 to $0.04 per pound of
almonds received. Of the $0.04 per
pound assessment, 60 percent (or $0.024
per pound) is available as credit-back
for handlers who conduct their own
promotional activities. The assessment
rate will return to $0.03 for the 2019–
20 and subsequent crop years, and the
amount available for handler credit-back
will return to $0.018 per pound (60
percent).
The California almond marketing
order provides authority for the Board,
with the approval of USDA, to formulate
an annual budget of expenses and
collect assessments from handlers to
administer the program. The members
of the Board are growers and handlers
of California almonds. They are familiar
with the Board’s needs and with the
costs for goods and services in their
local area and thus are in a position to
formulate an appropriate budget and
assessment rate. The assessment rate is
formulated and discussed in a public
meeting. Therefore, all directly affected
persons have an opportunity to
participate and provide input.
For the 2005–06 and subsequent crop
years, the Board recommended, and
USDA approved, an assessment rate of
$0.03 per pound that would continue in
effect from crop year to crop year unless
modified, suspended, or terminated by
USDA upon recommendation and
information submitted by the Board or
other information available to USDA. Of
the $0.03 per pound assessment, 60
percent ($0.018) per pound was made
available as credit-back for handlers
who conducted their own promotional
activities.
The Board met on April 12, 2016, and
unanimously recommended 2016–17
expenditures of $69,897,626 and an
assessment rate of $0.04 per pound of
almonds received. In comparison, last
year’s budgeted expenditures were
$58,998,976. The assessment rate of
$0.04 is $0.01 higher than the rate
currently in effect, and the credit-back
portion of the assessment rate ($0.024
per pound) is $0.006 more than the
credit-back portion currently in effect.
The Board estimates a production
increase of thirty percent, or 600 million
pounds, by the 2019–20 crop year. This
increase is nearly as much as is
consumed by the industry’s largest
market. Due to the size of the increase
in forecasted production, the Board
believes that increased market
development projects and new
marketing programs are required to
successfully market the additional
supply. Accordingly, the Board has
recommended a new ‘‘Nut of Choice’’
marketing program.
The Board also anticipates needing
additional funding for the industry’s
new ‘‘Crop of Choice’’ research program,
as well as additional research to address
concerns such as changing water supply
and quality systems; air quality and how
it relates to harvesting, pesticide, and
energy use; and bee health.
The three-year higher assessment rate
is needed to fund the increase in
marketing and research activities. The
Board anticipates that by the 2019–20
crop year, the increase in production
assessed at the reinstated $0.03 per
pound rate should generate sufficient
revenue to cover the anticipated
expenditures at that time. Therefore,
beginning August 1, 2019, the
assessment rate will return to $0.03 per
pound.
The following table compares major
budget expenditures recommended by
the Board for the 2015–16 and 2016–17
crop years:
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Budget expense categories
2015–16
Operations Expenses ..............................................................................................................................................
Board Accelerated Innovation Management (AIM) Initiatives .................................................................................
Crop of Choice Initiatives ........................................................................................................................................
Reputation Management .........................................................................................................................................
Production Research ...............................................................................................................................................
Environmental Research .........................................................................................................................................
Scientific Affairs/Nutrition .........................................................................................................................................
Global Market Development ....................................................................................................................................
Nut of Choice Initiatives ...........................................................................................................................................
Technical & Regulatory Affairs ................................................................................................................................
Industry Services .....................................................................................................................................................
Almond Quality & Food Safety ................................................................................................................................
Corporate Technology .............................................................................................................................................
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2016–17
$ 7,904,000
1,500,000
0
1,826,350
1,843,331
1,039,790
1,640,000
38,583,756
0
1,045,500
2,436,220
790,800
389,229
$ 8,404,000
1,000,000
5,625,000
2,000,000
1,843,331
1,039,790
1,640,000
38,583,756
5,100,000
1,045,500
2,436,220
790,800
389,229
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The assessment rate recommended by
the Board was derived by considering
the anticipated 30-percent production
increase in the next three years,
anticipated expenditures plus
additional program expenses, current
production level, and maintaining
adequate operating reserve funds. In its
recommendation, the Board utilized an
estimate of 1,835,290,000 pounds of
assessable almonds for the 2016–17 crop
year. If realized, this should provide
estimated assessment revenue of
$62,262,213, which reflects credit-back
reimbursements and organic
exemptions. In addition, it is
anticipated that $20,907,722 will be
provided by other sources, including
interest income, Market Access Program
(MAP) funds, and operating reserve
funds. When combined, revenue from
these sources should be adequate to
cover budgeted expenses.
Section 981.81 of the order authorizes
the Board to maintain operating reserve
funds consisting of an administrativeresearch portion and a marketing
promotion portion, and states that the
amount allocated to each portion shall
not exceed six months’ budgeted
expenses for that activity area. Funds in
the reserve at the end of the 2016–17
crop year are estimated to be
approximately $16,581,222, well within
the amount permitted by the order.
A proposed rule concerning this
action was published in the Federal
Register on July 18, 2016 (81 FR 46616).
A 15-day comment period ending
August 2, 2016, was provided for
interested persons to respond to the
proposal. One commenter raised
concern that notification of the proposal
was not promptly circulated within
industry and asked for an extension of
the comment period. After reviewing
the request, USDA published a notice
reopening the comment period for an
additional 30 days in the Federal
Register on September 12, 2016 (81 FR
62668). All comments will be addressed
further in this document.
The assessment rate established in
this rule will continue in effect until
July 31, 2019. Beginning August 1, 2019,
the assessment rate will return to $0.03
and will continue in effect indefinitely
unless modified, suspended, or
terminated by USDA upon
recommendation and information
submitted by the Board or other
available information.
Although this assessment rate will be
in effect for a specified period, the
Board will continue to meet prior to or
during each crop year to recommend a
budget of expenses and consider
recommendations for modification of
the assessment rate. The dates and times
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of Board meetings are available from the
Board or USDA. Board meetings are
open to the public, and interested
persons may express their views at these
meetings. USDA would evaluate Board
recommendations and other available
information to determine whether
modification of the assessment rate is
needed. Further rulemaking would be
undertaken as necessary. The Board’s
2016–17 budget and those for
subsequent crop years would be
reviewed and, as appropriate, approved
by USDA.
Final Regulatory Flexibility Analysis
Pursuant to requirements set forth in
the Regulatory Flexibility Act (RFA) (5
U.S.C. 601–612), the Agricultural
Marketing Service (AMS) has
considered the economic impact of this
rule on small entities. Accordingly,
AMS has prepared this final regulatory
flexibility analysis.
The purpose of the RFA is to fit
regulatory actions to the scale of
businesses subject to such actions in
order that small businesses will not be
unduly or disproportionately burdened.
Marketing orders issued pursuant to the
Act, and the rules issued thereunder, are
unique in that they are brought about
through group action of essentially
small entities acting on their own
behalf.
There are approximately 6,800
almond growers in the production area
and approximately 100 handlers subject
to regulation under the marketing order.
Small agricultural producers are defined
by the Small Business Administration
(SBA) as those having annual receipts of
less than $750,000, and small
agricultural service firms are defined as
those whose annual receipts are less
than $7,500,000 (13 CFR 121.201).
The National Agricultural Statistics
Service (NASS) reported in its 2012
Agricultural Census that there were
6,841 almond farms in the production
area (California), of which 6,204 had
bearing acres. The following
computation provides an estimate of the
proportion of producers (farms) and
agricultural service firms (handlers) that
would be considered small under the
SBA definitions.
The NASS Census data indicates that
out of the 6,204 California farms with
bearing acres of almonds, 4,471 (72
percent) have fewer than 100-bearing
acres.
In its most recently reported crop year
(2015), NASS reported an average yield
of 2,130 pounds per acre and a season
average grower price of $2.84 per
pound. A 100-acre farm with an average
yield of 2,130 pounds per acre would
produce about 213,000 pounds of
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92561
almonds. At $2.84 per pound, that
farm’s production would be valued at
$604,920.
Because the Census of Agriculture
indicates that the majority of
California’s almond farms are smaller
than 100 acres, it could be concluded
that the majority of growers had annual
receipts from the sale of almonds in
2015 of less than $604,920, well below
the SBA threshold of $750,000. Thus,
over 70 percent of California’s almond
growers would be considered small
growers according to SBA’s definition.
According to information supplied by
the Board, approximately 30 percent of
California’s almond handlers shipped
almonds valued under $7,500,000
during the 2014–15 crop year and
would therefore be considered small
handlers according to the SBA
definition.
This rule increases the assessment
rate collected from handlers for the
2016–17 through the 2018–19 crop years
from $0.03 to $0.04 per pound of
almonds received. Of the $0.04 per
pound assessment, 60 percent (or $0.024
per pound) is available as credit-back
for handlers who conduct their own
promotional activities, consistent with
§ 981.441 of the order’s regulations and
subject to Board approval. The Board
unanimously recommended 2016–17
expenditures of $69,897,626 and an
assessment rate of $0.04 per pound of
almonds received. The assessment rate
of $0.04 is $0.01 higher than the 2015–
16 rate, and the credit-back portion of
$0.024 per pound is $0.006 higher than
the current credit-back portion of
$0.018. The quantity of assessable
almonds for the 2016–17 crop year is
estimated at 1,835,290,000 pounds. This
should provide estimated assessment
revenue of $62,262,213, which reflects
credit-back reimbursements and organic
exemptions. In addition, it is
anticipated that $20,907,722 will be
provided by other sources, including
interest income, MAP funds, and
operating reserve funds. When
combined, revenue from these sources
should be adequate to cover budgeted
expenses.
The major expenditures
recommended by the Board for the
2016–17 crop year include $8,404,000
for Operations Expenses, $1,000,000 for
Board AIM Initiatives, $5,625,000 for
Crop of Choice Initiatives, $2,000,000
for Reputation Management, $1,843,331
for Production Research, $1,039,790 for
Environmental Research, $1,640,000 for
Scientific Affairs/Nutrition, $38,583,756
for Global Market Development,
$5,100,000 for Nut of Choice Initiatives,
$1,045,500 for Technical & Regulatory
Affairs, $2,436,220 for Industry
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Services, $790,800 for Almond Quality
& Food Safety, and $389,229 for
Corporate Technology.
Budgeted expenses for these items in
2015–16 were $7,904,000 for Operations
Expenses, $1,500,000 for Board AIM
Initiatives, $0 for Crop of Choice
Initiatives, $1,826,350 for Reputation
Management, $1,843,331 for Production
Research, $1,039,790 for Environmental
Research, $1,640,000 for Scientific
Affairs/Nutrition, $38,583,756 for
Global Market Development, $0 for Nut
of Choice Initiatives, $1,045,500 for
Technical & Regulatory Affairs,
$2,436,220 for Industry Services,
$790,800 for Almond Quality & Food
Safety, and $389,229 for Corporate
Technology.
The Board estimates a production
increase of 30 percent, or 600 million
pounds, by the 2019–20 crop year. This
increase is nearly as large as the current
consumption of the industry’s largest
market. Increased market development
investment as well as new marketing
programs will be required to
successfully market the additional
supply. Additional investment in
research is also needed to address
concerns such as changing water supply
and quality systems; air quality and how
it relates to harvesting, pesticide, and
energy use; and bee health. Accordingly,
the three-year higher assessment rate is
needed to fund the Board’s new Nut of
Choice marketing program and Crop of
Choice research activities. The Board
anticipates that by the 2019–20 crop
year, the increased production assessed
at the reinstated $0.03 per pound rate
should generate sufficient revenue to
cover the anticipated expenditures at
that time.
Prior to arriving at this budget and
assessment rate, the Board held a
strategic planning session in February
2016. The Board also considered
recommendations made from its various
committees, including the Global
Market Development Committee,
Production Research Committee, and
Environmental Committee. Alternative
expenditure levels were discussed,
based upon the relative value of various
activities to the almond industry.
Ultimately, the Board unanimously
determined that 2016–17 expenditures
of $69,897,626 were appropriate and
that the recommended assessment rate,
plus income from other sources and
operation reverse funds, would generate
sufficient revenue to meet its expenses.
A review of historical information and
preliminary information pertaining to
the upcoming crop year indicates that
the grower price for the 2016–17 season
could range between $4.00 and $2.84
per pound of almonds. Therefore, the
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estimated assessment revenue for the
2016–17 crop year (disregarding any
amounts credited pursuant to § 981.41
and § 981.441) as a percentage of total
grower revenue could range between
1.00 and 1.41 percent, respectively.
This action increases the assessment
obligation imposed on handlers. While
assessments impose some additional
costs on handlers, the costs are minimal
and uniform on all handlers. Some of
the additional costs may be passed on
to growers. However, these costs would
be offset by the benefits derived by the
operation of the marketing order. In
addition, the Board’s meeting was
widely publicized throughout the
California almond industry, and all
interested persons were invited to
attend the meeting and participate in
Board deliberations on all issues. Like
all Board meetings, the April 12, 2016,
meeting was a public meeting, and all
entities, both large and small, were able
to express views on this issue.
In accordance with the Paperwork
Reduction Act of 1995 (44 U.S.C.
Chapter 35), the order’s information
collection requirements have been
previously approved by the Office of
Management and Budget (OMB) and
assigned OMB No. 0581–0178
(Vegetable and Specialty Crops.) No
changes in those requirements as a
result of this action are necessary.
Should any changes become necessary,
they would be submitted to OMB for
approval.
This rule imposes no additional
reporting or recordkeeping requirements
on either small or large California
almond handlers. As with all Federal
marketing order programs, reports and
forms are periodically reviewed to
reduce information requirements and
duplication by industry and public
sector agencies.
AMS is committed to complying with
the E-Government Act, to promote the
use of the internet and other
information technologies to provide
increased opportunities for citizen
access to Government information and
services, and for other purposes.
As previously noted, a proposed rule
concerning this action was published
providing a 15-day comment period for
interested persons to respond to the
proposal. In addition, on September 12,
2016, the comment period was reopened
for an additional 30 days. Copies of the
proposed rule were provided to all
almond handlers. Finally, the proposal
was made available through the internet
by USDA and the Office of the Federal
Register. A total of forty-six comments
were received. Twenty-eight supported
and eighteen opposed the proposal. Of
the eighteen in opposition, three were
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grower/handlers, eleven were growers,
two individuals were from outside of
the production area, and two
individuals did not identify themselves.
Of those who supported the proposal,
twenty-three were growers.
The majority of the commenters in
support of the proposal stated that
increasing the assessment rate now was
necessary to fund market development
programs and new marketing and
promotion activities to create demand
prior to the onset of the increased
production. Commenters noted that the
industry is aware of the increasing
almond acreage and the need to invest
prior to the larger crop materializing.
The commenters also noted that the
three-year ‘‘sunset’’ feature will ensure
that once the additional 30 percent
increase in production is realized, the
assessment rate will return to the
current $0.03 rate. One commenter
noted the need to develop demand for
the increased supplies to ensure the
carry-over inventory is kept near zero
each year, which will help stabilize
prices at the grower level and negate the
effect of the increased assessment.
Another commenter noted that the
recent volatility in almond prices
illustrates how critically important it is
to make investments now. Several
commenters stated the Board has had
proven success in the areas of marketing
and promotion; nutrition,
environmental, and production
research; and grower outreach; and they
are pleased overall with the work of the
Board. Commenters also expressed the
need for continued investment in
research, specifically in areas that will
provide resources for growers to
continue to remain profitable in the face
of continued challenges. One
commenter stated that programs such as
the almond order are a good example of
a public/private partnership which has
worked for the consumer, farmer, and
food safety while expanding markets
around the world.
The majority of commenters in
opposition of the proposal stated the
increase of production over the next
several years should generate adequate
income to fund Board programs. In the
development of the budget, the Board
contemplated the production forecast of
a 30 percent increase in the next three
years. The Board anticipates the 2016–
17 crop year production at 1.835 billion
pounds, 2017–18 crop year production
at 2.184 billion pounds, 2018–19 crop
year production at 2.277 billion pounds,
and 2019–20 crop year production at
2.354 billion pounds. The Board
discussed the need to build demand
before this increased production is
realized. The Board strongly believes
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not doing so in advance will negatively
impact prices. The Board is concerned
that without market expansion and new
market development programs, the
anticipated 600 million pounds’
increase in production will lead to
oversupply. This year, after Committee
input and Board strategic planning, the
Board decided an increase in the
assessment rate was necessary. The
increase in revenue will be used to fund
new marketing programs and increase
the budgets of existing market research
and development projects. At the $0.03
assessment rate, the Board determined
funding generated would not be
adequate to cover anticipated expenses
necessary to establish outlets for the
increased production. In its
recommendation to have the assessment
rate revert back to $0.03 after three
years, the Board considered current
program needs at the current production
level against the anticipated production
in the next three years, while
recognizing that the increased
production will generate adequate
income once realized.
In its discussion, the Board also
considered the time and resources
needed to develop new marketing and
promotion programs. The Global Market
Demand Committee developed a
comprehensive marketing plan, which
includes the Nut of Choice program.
The plan encompasses expanding the
Germany and Japan markets by
increasing funding in order to increase
impressions; accelerating momentum by
increasing budgets and impressions for
the U.S./Canada, France, United
Kingdom, India, and South Korea
markets; maintaining budget levels in
the China market and Global Initiative;
and allocating spending for one to two
additional exploratory markets (i.e.,
Mexico, Indonesia, and Saudi Arabia
regions). Prior to the Committee
recommending the marketing plan, it
reviewed key factors for each market,
including market attractiveness, total
market demand forecast, market
outlook, opportunities and challenges,
historical spending data, and low-end
and high-end demand potential. The
Board also determined that with the
current environment of the agriculture
industry, investing in new and
innovative techniques would be key to
the viability of the almond industry
moving forward. Key areas of focus are
water management, food safety,
production, pest management,
pollination, biomass, and soil health.
Additionally, several commenters
stated that for growers, with the decline
in prices and the rising production
costs, it is difficult to remain profitable.
The Board has had considerable
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strategic discussions about the
continued challenges facing growers,
including rising production costs, water
availability, and regulatory impacts, and
ways to address the issues. As a result,
a substantial portion of the revenue
generated by the increased assessment
rate is designated for research. More
specifically, the newly established nine
capabilities of the Crop of Choice
Program will fund research at a level of
$5.625 million. Areas of focus include
Irrigation and Nutrients; Orchard, Tree,
Rootstock; Harvesting; Value-Added
Orchard Utilization; Soil Health
Management; Pest Management; Food
Safety; Pollination; Energy; and the
Sustainability Program update and
outreach. This investment is intended to
develop new and innovative techniques
to help the almond industry continue to
remain profitable. In addition, the
increased investment in market
development and new marketing
programs is intended to create demand
to absorb the anticipated increase in
production. In turn, these activities
should stabilize prices.
Three commenters raised concern that
only 23 percent of the additional
funding generated is allocated to direct
marketing. The commenters further
stated that if at least 80 percent of the
additional funding was not allocated to
direct marketing and promotion
activities, they were opposed to the
increase. The Board utilizes a
comprehensive strategy that includes a
balanced approach for research and
marketing and promotion activities to
sustain and develop market outlets. The
Board-funded research plays an integral
part in supporting the almond industry,
which continues to face new challenges
as the landscape of agriculture changes.
The Board triennially holds strategic
planning retreats to develop tactics that
directly address the needs of the almond
industry as well as ever-changing
market demands. The Board
recommends a budget each year
utilizing recommendations made by
each Committee. Committees are
comprised of industry members and
meet regularly to deliberate and
prioritize programs. Marketing and
promotion has been set as a priority,
and recommendations have been made
to increase spending. Along with the
marketing activities, the Board has a
robust research program. Nutrition,
production, environmental, and food
safety research has been utilized by the
marketing programs to better position
almonds in the marketplace.
Specifically, in the past several years
with the drought in California, the
almond industry came under media fire
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92563
for its water use. Through the research
programs funded by the Board, the
marketing team was able to provide data
regarding almonds and water use. This
research was pivotal in transitioning the
conversation from negative to neutral or
positive. Additionally, almonds have a
qualified heart-healthy claim, which can
be directly linked to the research funded
as part of the nutrition research
program. The almond industry’s ability
to utilize the heart-health claim is a vital
part of the marketing program. Further,
the Board is celebrating the tenth year
of its California Almond Sustainability
Program. As consumer demand
continues to shift towards products that
are sustainable, the Sustainability
Program has been a great resource to the
marketing program to provide data
regarding the sustainability of the
almond industry. The research and
marketing and promotion activities
work interdependently, ensuring the
viability of the industry.
Two commenters stated an
assessment rate increase should be
approved by growers prior to
implementation. Two of the
commenters questioned the outreach to
the growing community, stating growers
should have a larger role in the
discussion. One of the commenters
requested a grower referendum prior to
implementation of an assessment rate
change. All Board and Committee
meetings are open to the public,
allowing directly affected persons and
other interested parties an opportunity
to participate and provide input. On
April 14, 2016, the Board sent a memo
to almond handlers and growers as part
of its mailer, providing notice of the
Board’s unanimous recommendation to
increase the assessment rate. The Board
also included an article regarding the
recommendation in the April California
Almonds Outlook e-newsletter. In
addition, two comment periods were
provided, which gave interested parties
the opportunity to comment on the
recommended proposal. The Board
included notice of the comment periods
in its industry e-newsletters, on its Web
site (specifically, on the grower site), on
its social media platforms, and
announced this information at its
Committee and Board meetings. Notices
of the comment periods were also made
available on the USDA Web site. In
response to the request to hold a grower
referendum, under the California
almond marketing order, referenda are
conducted every five years to ascertain
whether continuation of the order is
favored by growers. The last
continuance referendum was held in
2014, and results indicated continued
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grower support for the order.
Furthermore, annual budget and
assessment rate recommendations are
among the many duties the Board,
which is comprised of grower and
handler members, is required to perform
as authorized under the order.
One commenter raised concern that
the additional funding will be used to
increase the size and salaries of the
organization, which will lead to the
continuation of increasing the
assessment rate year after year. Also, the
commenter expressed concerns about
transparency and availability of
financial information. The majority of
the funds generated by the increased
assessment are allotted to research
programs and marketing and promotion
activities. For the past several years,
operating expenses have fluctuated
between 12 percent and 15 percent of
the total budget. In the recommended
budget for the 2016–17 crop year,
operating expenses are approximately
12 percent of the total budget. In
addition, in its unanimous
recommendation, the Board stipulated
that the increased assessment rate
continue only through the 2018–19 crop
year. The assessment rate will revert to
the current $0.03 rate beginning August
1, 2019. All Board and Committee
meetings are open to the public. On a
quarterly basis, the Board reviews and
approves financial statements at its
public meetings. Those documents are
made available to the public, and
interested persons are encouraged to
participate in all meetings.
One commenter expressed concern
about the order’s credit-back program
and that it is not advantageous to nonbranded handlers. While credit-back is
associated with the assessment rate, the
Board did not discuss the program as
part of this proposal. This rule does not
modify the percentage rate available for
handler credit-back.
One commenter raised concern that
the Nut of Choice and Crop of Choice
programs appear to be an effort to
improve the image of almonds at the
expense of other California
commodities. USDA has a strict policy
against any marketing order boards,
committees, or councils disparaging
other commodities. USDA reviews all
marketing and communication materials
prior to publication to ensure that
policy is being followed.
Accordingly, no changes will be made
to the rule as proposed, based on the
comments received.
A small business guide on complying
with fruit, vegetable, and specialty crop
marketing agreements and orders may
be viewed at: https://www.ams.usda.gov/
rules-regulations/moa/small-businesses.
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Any questions about the compliance
guide should be sent to Richard Lower
at the previously-mentioned address in
the FOR FURTHER INFORMATION CONTACT
section.
After consideration of all relevant
material presented, including the
information and recommendation
submitted by the Board and other
available information, it is hereby found
that this rule, as hereinafter set forth,
will tend to effectuate the declared
policy of the Act.
It is further found that good cause
exists for not postponing the effective
date of this rule until 30 days after
publication in the Federal Register (5
U.S.C. 553) because the 2016–17 crop
year began August 1, 2016, and the
marketing order requires that the rate of
assessment for each crop year apply to
all assessable almonds handled during
such crop year. Further, handlers are
aware of this rule, which was
recommended at a public meeting. Also,
a 15-day comment period was provided
for in the proposed rule, followed by an
additional 30-day comment period.
List of Subjects in 7 CFR Part 981
Almonds, Marketing agreements,
Nuts, Reporting and recordkeeping
requirements.
For the reasons set forth in the
preamble, 7 CFR part 981 is amended as
follows:
PART 981—ALMONDS GROWN IN
CALIFORNIA
1. The authority citation for 7 CFR
part 981 continues to read as follows:
■
Authority: 7 U.S.C. 601–674.
2. Section 981.343 is revised to read
as follows:
■
§ 981.343
Assessment rate.
For the period August 1, 2016,
through July 31, 2019, the assessment
rate shall be $0.04 per pound for
California almonds. Of the $0.04
assessment rate, 60 percent per
assessable pound is available for
handler credit-back. On and after
August 1, 2019, an assessment rate of
$0.03 per pound is established for
California almonds. Of the $0.03
assessment rate, 60 percent per
assessable pound is available for
handler credit-back.
Dated: November 12, 2016.
Elanor Starmer,
Administrator, Agricultural Marketing
Service.
[FR Doc. 2016–30264 Filed 12–19–16; 8:45 am]
BILLING CODE P
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DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 987
[Doc. No. AMS–SC–16–0084; SC16–987–1
FIR]
Domestic Dates Produced or Packed in
Riverside County, California;
Decreased Assessment Rate
Agricultural Marketing Service,
USDA.
ACTION: Affirmation of interim rule as
final rule.
AGENCY:
The Department of
Agriculture (USDA) is adopting, as a
final rule, without change, an interim
rule that implemented a
recommendation from the California
Date Administrative Committee
(committee) to decrease the assessment
rate established for the committee for
the 2016–17 and subsequent crop years
from $0.10 to $0.05 per hundredweight
of dates handled under the marketing
order (order). The committee locally
administers the order and is comprised
of producers and handlers of dates
operating within the area of production.
The interim rule was necessary to allow
the committee to reduce its financial
reserve while still providing adequate
funding to meet program expenses.
DATES: Effective December 21, 2016.
FOR FURTHER INFORMATION CONTACT:
Terry Vawter, Senior Marketing
Specialist Jeffrey Smutny, Regional
Director, California Marketing Field
Office, Marketing Order and Agreement
Division, Specialty Crops Program,
AMS, USDA; Telephone: (559) 487–
5901, Fax: (559) 487–5906, or Email:
Terry.Vawter@ams.usda.gov or
Jeffrey.Smutny@ams.usda.gov.
Small businesses may obtain
information on complying with this
regulation by viewing a guide at the
following Web site: https://
www.ams.usda.gov/rules-regulations/
moa/small-businesses; or by contacting
Richard Lower, Marketing Order and
Agreement Division, Specialty Crops
Program, AMS, USDA, 1400
Independence Avenue SW., STOP 0237,
Washington, DC 20250–0237;
Telephone: (202) 720–2491, Fax: (202)
720–8938, or Email: Richard.Lower@
ams.usda.gov.
SUMMARY:
This rule
is issued under Marketing Agreement
and Order No. 987, both as amended (7
CFR part 987), regulating the handling
of domestic dates produced or packed in
Riverside County, California, hereinafter
referred to as the ‘‘order.’’ The order is
SUPPLEMENTARY INFORMATION:
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Agencies
[Federal Register Volume 81, Number 244 (Tuesday, December 20, 2016)]
[Rules and Regulations]
[Pages 92559-92564]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-30264]
-----------------------------------------------------------------------
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 981
[Doc. No. AMS-SC-16-0045; SC16-981-2 FR]
Almonds Grown in California; Increased Assessment Rate
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Final rule.
-----------------------------------------------------------------------
SUMMARY: This rule implements a recommendation from the Almond Board of
California (Board) for an increase of the assessment rate established
for the 2016-17 through the 2018-19 crop years from $0.03 to $0.04 per
pound of almonds handled under the marketing order (order). Of the
$0.04 per pound assessment, 60 percent (or $0.024 per pound) is
available as credit-back for handlers who conduct their own promotional
activities. The assessment rate will return to $0.03 for the 2019-20
and subsequent crop years, and the amount available for handler credit-
back will return to $0.018 per pound (60 percent). The Board locally
administers the order and is comprised of growers and handlers of
almonds grown in California. Assessments upon almond handlers are used
by the Board to fund reasonable and necessary expenses of the program.
The crop year began on August 1 and ends on July 31. The $0.04
assessment rate will remain in effect until July 31, 2019. Beginning
August 1, 2019, the assessment rate will return to $0.03 and will
remain in effect indefinitely unless modified, suspended, or
terminated. Two comments period were provided to interested
individuals. Comments will be addressed later in this document.
DATES: Effective December 21, 2016.
FOR FURTHER INFORMATION CONTACT: Marketing Specialist Andrea Ricci, or
Regional Director Jeffrey Smutny, California Marketing Field Office,
Marketing Order and Agreement Division, Specialty Crops Program,
[[Page 92560]]
AMS, USDA; Telephone: (559) 487-5901, Fax: (559) 487-5906, or Email:
with Andrea.Ricci@ams.usda.gov or Jeffrey.Smutny@ams.usda.gov.
Small businesses may request information on complying with this
regulation by contacting Richard Lower, Marketing Order and Agreement
Division, Specialty Crops Program, AMS, USDA, 1400 Independence Avenue
SW., STOP 0237, Washington, DC 20250-0237; Telephone: (202) 720-2491,
Fax: (202) 720-8938, or Email: Richard.Lower@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This rule is issued under Marketing Order
No. 981, as amended (7 CFR part 981), regulating the handling of
almonds grown in California, hereinafter referred to as the ``order.''
The order is effective under the Agricultural Marketing Agreement Act
of 1937, as amended (7 U.S.C. 601-674), hereinafter referred to as the
``Act.''
The Department of Agriculture (USDA) is issuing this rule in
conformance with Executive Orders 12866, 13563, and 13175.
This rule has been reviewed under Executive Order 12988, Civil
Justice Reform. Under the marketing order now in effect, California
almond handlers are subject to assessments. Funds to administer the
order are derived from such assessments. It is intended that the
assessment rate as issued herein will be applicable to all assessable
almonds beginning on August 1, 2016, through July 31, 2019. Beginning
August 1, 2019, the assessment rate will return to $0.03 and will
remain in effect indefinitely unless modified, suspended, or
terminated.
The Act provides that administrative proceedings must be exhausted
before parties may file suit in court. Under section 608c(15)(A) of the
Act, any handler subject to an order may file with USDA a petition
stating that the order, any provision of the order, or any obligation
imposed in connection with the order is not in accordance with law and
request a modification of the order or to be exempted therefrom. Such
handler is afforded the opportunity for a hearing on the petition.
After the hearing, USDA would rule on the petition. The Act provides
that the district court of the United States in any district in which
the handler is an inhabitant, or has his or her principal place of
business, has jurisdiction to review USDA's ruling on the petition,
provided an action is filed not later than 20 days after the date of
the entry of the ruling.
This rule increases the assessment rate established for the Board
for the 2016-17 through 2018-19 crop years from $0.03 to $0.04 per
pound of almonds received. Of the $0.04 per pound assessment, 60
percent (or $0.024 per pound) is available as credit-back for handlers
who conduct their own promotional activities. The assessment rate will
return to $0.03 for the 2019-20 and subsequent crop years, and the
amount available for handler credit-back will return to $0.018 per
pound (60 percent).
The California almond marketing order provides authority for the
Board, with the approval of USDA, to formulate an annual budget of
expenses and collect assessments from handlers to administer the
program. The members of the Board are growers and handlers of
California almonds. They are familiar with the Board's needs and with
the costs for goods and services in their local area and thus are in a
position to formulate an appropriate budget and assessment rate. The
assessment rate is formulated and discussed in a public meeting.
Therefore, all directly affected persons have an opportunity to
participate and provide input.
For the 2005-06 and subsequent crop years, the Board recommended,
and USDA approved, an assessment rate of $0.03 per pound that would
continue in effect from crop year to crop year unless modified,
suspended, or terminated by USDA upon recommendation and information
submitted by the Board or other information available to USDA. Of the
$0.03 per pound assessment, 60 percent ($0.018) per pound was made
available as credit-back for handlers who conducted their own
promotional activities.
The Board met on April 12, 2016, and unanimously recommended 2016-
17 expenditures of $69,897,626 and an assessment rate of $0.04 per
pound of almonds received. In comparison, last year's budgeted
expenditures were $58,998,976. The assessment rate of $0.04 is $0.01
higher than the rate currently in effect, and the credit-back portion
of the assessment rate ($0.024 per pound) is $0.006 more than the
credit-back portion currently in effect.
The Board estimates a production increase of thirty percent, or 600
million pounds, by the 2019-20 crop year. This increase is nearly as
much as is consumed by the industry's largest market. Due to the size
of the increase in forecasted production, the Board believes that
increased market development projects and new marketing programs are
required to successfully market the additional supply. Accordingly, the
Board has recommended a new ``Nut of Choice'' marketing program.
The Board also anticipates needing additional funding for the
industry's new ``Crop of Choice'' research program, as well as
additional research to address concerns such as changing water supply
and quality systems; air quality and how it relates to harvesting,
pesticide, and energy use; and bee health.
The three-year higher assessment rate is needed to fund the
increase in marketing and research activities. The Board anticipates
that by the 2019-20 crop year, the increase in production assessed at
the reinstated $0.03 per pound rate should generate sufficient revenue
to cover the anticipated expenditures at that time. Therefore,
beginning August 1, 2019, the assessment rate will return to $0.03 per
pound.
The following table compares major budget expenditures recommended
by the Board for the 2015-16 and 2016-17 crop years:
------------------------------------------------------------------------
Budget expense categories 2015-16 2016-17
------------------------------------------------------------------------
Operations Expenses..................... $ 7,904,000 $ 8,404,000
Board Accelerated Innovation Management 1,500,000 1,000,000
(AIM) Initiatives......................
Crop of Choice Initiatives.............. 0 5,625,000
Reputation Management................... 1,826,350 2,000,000
Production Research..................... 1,843,331 1,843,331
Environmental Research.................. 1,039,790 1,039,790
Scientific Affairs/Nutrition............ 1,640,000 1,640,000
Global Market Development............... 38,583,756 38,583,756
Nut of Choice Initiatives............... 0 5,100,000
Technical & Regulatory Affairs.......... 1,045,500 1,045,500
Industry Services....................... 2,436,220 2,436,220
Almond Quality & Food Safety............ 790,800 790,800
Corporate Technology.................... 389,229 389,229
------------------------------------------------------------------------
[[Page 92561]]
The assessment rate recommended by the Board was derived by
considering the anticipated 30-percent production increase in the next
three years, anticipated expenditures plus additional program expenses,
current production level, and maintaining adequate operating reserve
funds. In its recommendation, the Board utilized an estimate of
1,835,290,000 pounds of assessable almonds for the 2016-17 crop year.
If realized, this should provide estimated assessment revenue of
$62,262,213, which reflects credit-back reimbursements and organic
exemptions. In addition, it is anticipated that $20,907,722 will be
provided by other sources, including interest income, Market Access
Program (MAP) funds, and operating reserve funds. When combined,
revenue from these sources should be adequate to cover budgeted
expenses.
Section 981.81 of the order authorizes the Board to maintain
operating reserve funds consisting of an administrative-research
portion and a marketing promotion portion, and states that the amount
allocated to each portion shall not exceed six months' budgeted
expenses for that activity area. Funds in the reserve at the end of the
2016-17 crop year are estimated to be approximately $16,581,222, well
within the amount permitted by the order.
A proposed rule concerning this action was published in the Federal
Register on July 18, 2016 (81 FR 46616). A 15-day comment period ending
August 2, 2016, was provided for interested persons to respond to the
proposal. One commenter raised concern that notification of the
proposal was not promptly circulated within industry and asked for an
extension of the comment period. After reviewing the request, USDA
published a notice reopening the comment period for an additional 30
days in the Federal Register on September 12, 2016 (81 FR 62668). All
comments will be addressed further in this document.
The assessment rate established in this rule will continue in
effect until July 31, 2019. Beginning August 1, 2019, the assessment
rate will return to $0.03 and will continue in effect indefinitely
unless modified, suspended, or terminated by USDA upon recommendation
and information submitted by the Board or other available information.
Although this assessment rate will be in effect for a specified
period, the Board will continue to meet prior to or during each crop
year to recommend a budget of expenses and consider recommendations for
modification of the assessment rate. The dates and times of Board
meetings are available from the Board or USDA. Board meetings are open
to the public, and interested persons may express their views at these
meetings. USDA would evaluate Board recommendations and other available
information to determine whether modification of the assessment rate is
needed. Further rulemaking would be undertaken as necessary. The
Board's 2016-17 budget and those for subsequent crop years would be
reviewed and, as appropriate, approved by USDA.
Final Regulatory Flexibility Analysis
Pursuant to requirements set forth in the Regulatory Flexibility
Act (RFA) (5 U.S.C. 601-612), the Agricultural Marketing Service (AMS)
has considered the economic impact of this rule on small entities.
Accordingly, AMS has prepared this final regulatory flexibility
analysis.
The purpose of the RFA is to fit regulatory actions to the scale of
businesses subject to such actions in order that small businesses will
not be unduly or disproportionately burdened. Marketing orders issued
pursuant to the Act, and the rules issued thereunder, are unique in
that they are brought about through group action of essentially small
entities acting on their own behalf.
There are approximately 6,800 almond growers in the production area
and approximately 100 handlers subject to regulation under the
marketing order. Small agricultural producers are defined by the Small
Business Administration (SBA) as those having annual receipts of less
than $750,000, and small agricultural service firms are defined as
those whose annual receipts are less than $7,500,000 (13 CFR 121.201).
The National Agricultural Statistics Service (NASS) reported in its
2012 Agricultural Census that there were 6,841 almond farms in the
production area (California), of which 6,204 had bearing acres. The
following computation provides an estimate of the proportion of
producers (farms) and agricultural service firms (handlers) that would
be considered small under the SBA definitions.
The NASS Census data indicates that out of the 6,204 California
farms with bearing acres of almonds, 4,471 (72 percent) have fewer than
100-bearing acres.
In its most recently reported crop year (2015), NASS reported an
average yield of 2,130 pounds per acre and a season average grower
price of $2.84 per pound. A 100-acre farm with an average yield of
2,130 pounds per acre would produce about 213,000 pounds of almonds. At
$2.84 per pound, that farm's production would be valued at $604,920.
Because the Census of Agriculture indicates that the majority of
California's almond farms are smaller than 100 acres, it could be
concluded that the majority of growers had annual receipts from the
sale of almonds in 2015 of less than $604,920, well below the SBA
threshold of $750,000. Thus, over 70 percent of California's almond
growers would be considered small growers according to SBA's
definition.
According to information supplied by the Board, approximately 30
percent of California's almond handlers shipped almonds valued under
$7,500,000 during the 2014-15 crop year and would therefore be
considered small handlers according to the SBA definition.
This rule increases the assessment rate collected from handlers for
the 2016-17 through the 2018-19 crop years from $0.03 to $0.04 per
pound of almonds received. Of the $0.04 per pound assessment, 60
percent (or $0.024 per pound) is available as credit-back for handlers
who conduct their own promotional activities, consistent with Sec.
981.441 of the order's regulations and subject to Board approval. The
Board unanimously recommended 2016-17 expenditures of $69,897,626 and
an assessment rate of $0.04 per pound of almonds received. The
assessment rate of $0.04 is $0.01 higher than the 2015-16 rate, and the
credit-back portion of $0.024 per pound is $0.006 higher than the
current credit-back portion of $0.018. The quantity of assessable
almonds for the 2016-17 crop year is estimated at 1,835,290,000 pounds.
This should provide estimated assessment revenue of $62,262,213, which
reflects credit-back reimbursements and organic exemptions. In
addition, it is anticipated that $20,907,722 will be provided by other
sources, including interest income, MAP funds, and operating reserve
funds. When combined, revenue from these sources should be adequate to
cover budgeted expenses.
The major expenditures recommended by the Board for the 2016-17
crop year include $8,404,000 for Operations Expenses, $1,000,000 for
Board AIM Initiatives, $5,625,000 for Crop of Choice Initiatives,
$2,000,000 for Reputation Management, $1,843,331 for Production
Research, $1,039,790 for Environmental Research, $1,640,000 for
Scientific Affairs/Nutrition, $38,583,756 for Global Market
Development, $5,100,000 for Nut of Choice Initiatives, $1,045,500 for
Technical & Regulatory Affairs, $2,436,220 for Industry
[[Page 92562]]
Services, $790,800 for Almond Quality & Food Safety, and $389,229 for
Corporate Technology.
Budgeted expenses for these items in 2015-16 were $7,904,000 for
Operations Expenses, $1,500,000 for Board AIM Initiatives, $0 for Crop
of Choice Initiatives, $1,826,350 for Reputation Management, $1,843,331
for Production Research, $1,039,790 for Environmental Research,
$1,640,000 for Scientific Affairs/Nutrition, $38,583,756 for Global
Market Development, $0 for Nut of Choice Initiatives, $1,045,500 for
Technical & Regulatory Affairs, $2,436,220 for Industry Services,
$790,800 for Almond Quality & Food Safety, and $389,229 for Corporate
Technology.
The Board estimates a production increase of 30 percent, or 600
million pounds, by the 2019-20 crop year. This increase is nearly as
large as the current consumption of the industry's largest market.
Increased market development investment as well as new marketing
programs will be required to successfully market the additional supply.
Additional investment in research is also needed to address concerns
such as changing water supply and quality systems; air quality and how
it relates to harvesting, pesticide, and energy use; and bee health.
Accordingly, the three-year higher assessment rate is needed to fund
the Board's new Nut of Choice marketing program and Crop of Choice
research activities. The Board anticipates that by the 2019-20 crop
year, the increased production assessed at the reinstated $0.03 per
pound rate should generate sufficient revenue to cover the anticipated
expenditures at that time.
Prior to arriving at this budget and assessment rate, the Board
held a strategic planning session in February 2016. The Board also
considered recommendations made from its various committees, including
the Global Market Development Committee, Production Research Committee,
and Environmental Committee. Alternative expenditure levels were
discussed, based upon the relative value of various activities to the
almond industry. Ultimately, the Board unanimously determined that
2016-17 expenditures of $69,897,626 were appropriate and that the
recommended assessment rate, plus income from other sources and
operation reverse funds, would generate sufficient revenue to meet its
expenses.
A review of historical information and preliminary information
pertaining to the upcoming crop year indicates that the grower price
for the 2016-17 season could range between $4.00 and $2.84 per pound of
almonds. Therefore, the estimated assessment revenue for the 2016-17
crop year (disregarding any amounts credited pursuant to Sec. 981.41
and Sec. 981.441) as a percentage of total grower revenue could range
between 1.00 and 1.41 percent, respectively.
This action increases the assessment obligation imposed on
handlers. While assessments impose some additional costs on handlers,
the costs are minimal and uniform on all handlers. Some of the
additional costs may be passed on to growers. However, these costs
would be offset by the benefits derived by the operation of the
marketing order. In addition, the Board's meeting was widely publicized
throughout the California almond industry, and all interested persons
were invited to attend the meeting and participate in Board
deliberations on all issues. Like all Board meetings, the April 12,
2016, meeting was a public meeting, and all entities, both large and
small, were able to express views on this issue.
In accordance with the Paperwork Reduction Act of 1995 (44 U.S.C.
Chapter 35), the order's information collection requirements have been
previously approved by the Office of Management and Budget (OMB) and
assigned OMB No. 0581-0178 (Vegetable and Specialty Crops.) No changes
in those requirements as a result of this action are necessary. Should
any changes become necessary, they would be submitted to OMB for
approval.
This rule imposes no additional reporting or recordkeeping
requirements on either small or large California almond handlers. As
with all Federal marketing order programs, reports and forms are
periodically reviewed to reduce information requirements and
duplication by industry and public sector agencies.
AMS is committed to complying with the E-Government Act, to promote
the use of the internet and other information technologies to provide
increased opportunities for citizen access to Government information
and services, and for other purposes.
As previously noted, a proposed rule concerning this action was
published providing a 15-day comment period for interested persons to
respond to the proposal. In addition, on September 12, 2016, the
comment period was reopened for an additional 30 days. Copies of the
proposed rule were provided to all almond handlers. Finally, the
proposal was made available through the internet by USDA and the Office
of the Federal Register. A total of forty-six comments were received.
Twenty-eight supported and eighteen opposed the proposal. Of the
eighteen in opposition, three were grower/handlers, eleven were
growers, two individuals were from outside of the production area, and
two individuals did not identify themselves.
Of those who supported the proposal, twenty-three were growers.
The majority of the commenters in support of the proposal stated
that increasing the assessment rate now was necessary to fund market
development programs and new marketing and promotion activities to
create demand prior to the onset of the increased production.
Commenters noted that the industry is aware of the increasing almond
acreage and the need to invest prior to the larger crop materializing.
The commenters also noted that the three-year ``sunset'' feature will
ensure that once the additional 30 percent increase in production is
realized, the assessment rate will return to the current $0.03 rate.
One commenter noted the need to develop demand for the increased
supplies to ensure the carry-over inventory is kept near zero each
year, which will help stabilize prices at the grower level and negate
the effect of the increased assessment. Another commenter noted that
the recent volatility in almond prices illustrates how critically
important it is to make investments now. Several commenters stated the
Board has had proven success in the areas of marketing and promotion;
nutrition, environmental, and production research; and grower outreach;
and they are pleased overall with the work of the Board. Commenters
also expressed the need for continued investment in research,
specifically in areas that will provide resources for growers to
continue to remain profitable in the face of continued challenges. One
commenter stated that programs such as the almond order are a good
example of a public/private partnership which has worked for the
consumer, farmer, and food safety while expanding markets around the
world.
The majority of commenters in opposition of the proposal stated the
increase of production over the next several years should generate
adequate income to fund Board programs. In the development of the
budget, the Board contemplated the production forecast of a 30 percent
increase in the next three years. The Board anticipates the 2016-17
crop year production at 1.835 billion pounds, 2017-18 crop year
production at 2.184 billion pounds, 2018-19 crop year production at
2.277 billion pounds, and 2019-20 crop year production at 2.354 billion
pounds. The Board discussed the need to build demand before this
increased production is realized. The Board strongly believes
[[Page 92563]]
not doing so in advance will negatively impact prices. The Board is
concerned that without market expansion and new market development
programs, the anticipated 600 million pounds' increase in production
will lead to oversupply. This year, after Committee input and Board
strategic planning, the Board decided an increase in the assessment
rate was necessary. The increase in revenue will be used to fund new
marketing programs and increase the budgets of existing market research
and development projects. At the $0.03 assessment rate, the Board
determined funding generated would not be adequate to cover anticipated
expenses necessary to establish outlets for the increased production.
In its recommendation to have the assessment rate revert back to $0.03
after three years, the Board considered current program needs at the
current production level against the anticipated production in the next
three years, while recognizing that the increased production will
generate adequate income once realized.
In its discussion, the Board also considered the time and resources
needed to develop new marketing and promotion programs. The Global
Market Demand Committee developed a comprehensive marketing plan, which
includes the Nut of Choice program. The plan encompasses expanding the
Germany and Japan markets by increasing funding in order to increase
impressions; accelerating momentum by increasing budgets and
impressions for the U.S./Canada, France, United Kingdom, India, and
South Korea markets; maintaining budget levels in the China market and
Global Initiative; and allocating spending for one to two additional
exploratory markets (i.e., Mexico, Indonesia, and Saudi Arabia
regions). Prior to the Committee recommending the marketing plan, it
reviewed key factors for each market, including market attractiveness,
total market demand forecast, market outlook, opportunities and
challenges, historical spending data, and low-end and high-end demand
potential. The Board also determined that with the current environment
of the agriculture industry, investing in new and innovative techniques
would be key to the viability of the almond industry moving forward.
Key areas of focus are water management, food safety, production, pest
management, pollination, biomass, and soil health.
Additionally, several commenters stated that for growers, with the
decline in prices and the rising production costs, it is difficult to
remain profitable. The Board has had considerable strategic discussions
about the continued challenges facing growers, including rising
production costs, water availability, and regulatory impacts, and ways
to address the issues. As a result, a substantial portion of the
revenue generated by the increased assessment rate is designated for
research. More specifically, the newly established nine capabilities of
the Crop of Choice Program will fund research at a level of $5.625
million. Areas of focus include Irrigation and Nutrients; Orchard,
Tree, Rootstock; Harvesting; Value-Added Orchard Utilization; Soil
Health Management; Pest Management; Food Safety; Pollination; Energy;
and the Sustainability Program update and outreach. This investment is
intended to develop new and innovative techniques to help the almond
industry continue to remain profitable. In addition, the increased
investment in market development and new marketing programs is intended
to create demand to absorb the anticipated increase in production. In
turn, these activities should stabilize prices.
Three commenters raised concern that only 23 percent of the
additional funding generated is allocated to direct marketing. The
commenters further stated that if at least 80 percent of the additional
funding was not allocated to direct marketing and promotion activities,
they were opposed to the increase. The Board utilizes a comprehensive
strategy that includes a balanced approach for research and marketing
and promotion activities to sustain and develop market outlets. The
Board-funded research plays an integral part in supporting the almond
industry, which continues to face new challenges as the landscape of
agriculture changes. The Board triennially holds strategic planning
retreats to develop tactics that directly address the needs of the
almond industry as well as ever-changing market demands. The Board
recommends a budget each year utilizing recommendations made by each
Committee. Committees are comprised of industry members and meet
regularly to deliberate and prioritize programs. Marketing and
promotion has been set as a priority, and recommendations have been
made to increase spending. Along with the marketing activities, the
Board has a robust research program. Nutrition, production,
environmental, and food safety research has been utilized by the
marketing programs to better position almonds in the marketplace.
Specifically, in the past several years with the drought in California,
the almond industry came under media fire for its water use. Through
the research programs funded by the Board, the marketing team was able
to provide data regarding almonds and water use. This research was
pivotal in transitioning the conversation from negative to neutral or
positive. Additionally, almonds have a qualified heart-healthy claim,
which can be directly linked to the research funded as part of the
nutrition research program. The almond industry's ability to utilize
the heart-health claim is a vital part of the marketing program.
Further, the Board is celebrating the tenth year of its California
Almond Sustainability Program. As consumer demand continues to shift
towards products that are sustainable, the Sustainability Program has
been a great resource to the marketing program to provide data
regarding the sustainability of the almond industry. The research and
marketing and promotion activities work interdependently, ensuring the
viability of the industry.
Two commenters stated an assessment rate increase should be
approved by growers prior to implementation. Two of the commenters
questioned the outreach to the growing community, stating growers
should have a larger role in the discussion. One of the commenters
requested a grower referendum prior to implementation of an assessment
rate change. All Board and Committee meetings are open to the public,
allowing directly affected persons and other interested parties an
opportunity to participate and provide input. On April 14, 2016, the
Board sent a memo to almond handlers and growers as part of its mailer,
providing notice of the Board's unanimous recommendation to increase
the assessment rate. The Board also included an article regarding the
recommendation in the April California Almonds Outlook e-newsletter. In
addition, two comment periods were provided, which gave interested
parties the opportunity to comment on the recommended proposal. The
Board included notice of the comment periods in its industry e-
newsletters, on its Web site (specifically, on the grower site), on its
social media platforms, and announced this information at its Committee
and Board meetings. Notices of the comment periods were also made
available on the USDA Web site. In response to the request to hold a
grower referendum, under the California almond marketing order,
referenda are conducted every five years to ascertain whether
continuation of the order is favored by growers. The last continuance
referendum was held in 2014, and results indicated continued
[[Page 92564]]
grower support for the order. Furthermore, annual budget and assessment
rate recommendations are among the many duties the Board, which is
comprised of grower and handler members, is required to perform as
authorized under the order.
One commenter raised concern that the additional funding will be
used to increase the size and salaries of the organization, which will
lead to the continuation of increasing the assessment rate year after
year. Also, the commenter expressed concerns about transparency and
availability of financial information. The majority of the funds
generated by the increased assessment are allotted to research programs
and marketing and promotion activities. For the past several years,
operating expenses have fluctuated between 12 percent and 15 percent of
the total budget. In the recommended budget for the 2016-17 crop year,
operating expenses are approximately 12 percent of the total budget. In
addition, in its unanimous recommendation, the Board stipulated that
the increased assessment rate continue only through the 2018-19 crop
year. The assessment rate will revert to the current $0.03 rate
beginning August 1, 2019. All Board and Committee meetings are open to
the public. On a quarterly basis, the Board reviews and approves
financial statements at its public meetings. Those documents are made
available to the public, and interested persons are encouraged to
participate in all meetings.
One commenter expressed concern about the order's credit-back
program and that it is not advantageous to non-branded handlers. While
credit-back is associated with the assessment rate, the Board did not
discuss the program as part of this proposal. This rule does not modify
the percentage rate available for handler credit-back.
One commenter raised concern that the Nut of Choice and Crop of
Choice programs appear to be an effort to improve the image of almonds
at the expense of other California commodities. USDA has a strict
policy against any marketing order boards, committees, or councils
disparaging other commodities. USDA reviews all marketing and
communication materials prior to publication to ensure that policy is
being followed.
Accordingly, no changes will be made to the rule as proposed, based
on the comments received.
A small business guide on complying with fruit, vegetable, and
specialty crop marketing agreements and orders may be viewed at: https://www.ams.usda.gov/rules-regulations/moa/small-businesses. Any questions
about the compliance guide should be sent to Richard Lower at the
previously-mentioned address in the FOR FURTHER INFORMATION CONTACT
section.
After consideration of all relevant material presented, including
the information and recommendation submitted by the Board and other
available information, it is hereby found that this rule, as
hereinafter set forth, will tend to effectuate the declared policy of
the Act.
It is further found that good cause exists for not postponing the
effective date of this rule until 30 days after publication in the
Federal Register (5 U.S.C. 553) because the 2016-17 crop year began
August 1, 2016, and the marketing order requires that the rate of
assessment for each crop year apply to all assessable almonds handled
during such crop year. Further, handlers are aware of this rule, which
was recommended at a public meeting. Also, a 15-day comment period was
provided for in the proposed rule, followed by an additional 30-day
comment period.
List of Subjects in 7 CFR Part 981
Almonds, Marketing agreements, Nuts, Reporting and recordkeeping
requirements.
For the reasons set forth in the preamble, 7 CFR part 981 is
amended as follows:
PART 981--ALMONDS GROWN IN CALIFORNIA
0
1. The authority citation for 7 CFR part 981 continues to read as
follows:
Authority: 7 U.S.C. 601-674.
0
2. Section 981.343 is revised to read as follows:
Sec. 981.343 Assessment rate.
For the period August 1, 2016, through July 31, 2019, the
assessment rate shall be $0.04 per pound for California almonds. Of the
$0.04 assessment rate, 60 percent per assessable pound is available for
handler credit-back. On and after August 1, 2019, an assessment rate of
$0.03 per pound is established for California almonds. Of the $0.03
assessment rate, 60 percent per assessable pound is available for
handler credit-back.
Dated: November 12, 2016.
Elanor Starmer,
Administrator, Agricultural Marketing Service.
[FR Doc. 2016-30264 Filed 12-19-16; 8:45 am]
BILLING CODE P