Submission for OMB Review; Comment Request, 23269 [2016-09115]

Agencies

• Agricultural Marketing Service
• DEPARTMENT OF AGRICULTURE

[Federal Register Volume 81, Number 76 (Wednesday, April 20, 2016)]
[Notices]
[Page 23269]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2016-09115]


========================================================================
Notices
                                                Federal Register
________________________________________________________________________

This section of the FEDERAL REGISTER contains documents other than rules 
or proposed rules that are applicable to the public. Notices of hearings 
and investigations, committee meetings, agency decisions and rulings, 
delegations of authority, filing of petitions and applications and agency 
statements of organization and functions are examples of documents 
appearing in this section.

========================================================================


Federal Register / Vol. 81, No. 76 / Wednesday, April 20, 2016 / 
Notices

[[Page 23269]]



DEPARTMENT OF AGRICULTURE

Agricultural Marketing Service


Submission for OMB Review; Comment Request

April 14, 2016.
    The Department of Agriculture will submit the following information 
collection requirement(s) to OMB for review and clearance under the 
Paperwork Reduction Act of 1995, Public Law 104-13 on or after the date 
of publication of this notice. Comments are requested regarding (1) 
whether the collection of information is necessary for the proper 
performance of the functions of the agency, including whether the 
information will have practical utility; (2) the accuracy of the 
agency's estimate of burden including the validity of the methodology 
and assumptions used; (3) ways to enhance the quality, utility and 
clarity of the information to be collected; and (4) ways to minimize 
the burden of the collection of information on those who are to 
respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology should be addressed to: Desk 
Officer for Agriculture, Office of Information and Regulatory Affairs, 
Office of Management and Budget (OMB), New Executive Office Building, 
Washington, DC; New Executive Office Building, 725--17th Street NW., 
Washington, DC 20503. Commenters are encouraged to submit their 
comments to OMB via email to: OIRA_Submission@omb.eop.gov or fax (202) 
395-5806 and to Departmental Clearance Office, USDA, OCIO, Mail Stop 
7602, Washington, DC 20250-7602.
    Comments regarding these information collections are best assured 
of having their full effect if received by May 20, 2016. Copies of the 
submission(s) may be obtained by calling (202) 720-8681.
    An agency may not conduct or sponsor a collection of information 
unless the collection of information displays a currently valid OMB 
control number and the agency informs potential persons who are to 
respond to the collection of information that such persons are not 
required to respond to the collection of information unless it displays 
a currently valid OMB control number.

Agricultural Marketing Service

    Title: Local Food Directories and Survey (formerly Farmers Market 
Directory and Survey)
    OMB Control Number: 0581-0169

    Note: Burden from approved collection OMB 0581-0289 ``Local Food 
Directories and Survey,'' is being merged with the renewal 
submission of 0581-0169. The title of 0581-0169 will be changed from 
``Farmers Market Directory and Survey'' to ``Local Food Directories 
and Survey.''

    Summary of Collection: The primary legislative basis for conducting 
farmer's market research is the Agricultural Marketing Act of 1946 (7 
U.S.C. 1621-1627). In addition, the Farmer-to-Consumer Direct Marketing 
Act of 1976 supports USDA's work to enhance the effectiveness of direct 
marketing, such as the development of modern farmers markets, the 
development of On-Farm Markets, Community Supported Agriculture (CSA) 
and Food Hubs. The Marketing Services Division (MSD), Agricultural 
Marketing Service (AMS) identifies marketing opportunities, provides 
analysis to help take advantage of those opportunities and develops and 
evaluates solutions including improving farmers markets and other 
direct-to-consumer marketing activities. Markets are maintained by 
State Departments of Agriculture, local public authorities, grower 
organizations and non-profit organizations.
    Need and Use of the Information: The information will be collected 
using the form TM-6 ``Farmers' Market Directory and Survey,'' the On-
Farm Market Questionnaire, CSA Questionnaire, and the Food Hub 
Questionnaire. Each survey/questionnaire collects the data necessary to 
populate the USDA National Farmers Market Directory, and the other 
three direct to customer directories. Combining the collections will 
reduce the number of times that it seeks to make contact with market 
managers. Participating market managers are invited to participate in 
an optional National Farmers Market Managers Survey evaluating the 
farmer's market sector. These markets represent a varied range of 
sizes, geographical locations, types, ownership, structure, and will 
provide a valid overview of farmers markets in the United States. 
Information such as the size of market's, operating times and days, 
retail and wholesale sales, management structure, and rules and 
regulations governing the markets are all important questions that need 
to be answered in the design of a new market. The information developed 
by the Farmer's Market Survey will support better designs, development 
techniques, and operating methods for modern farmers markets and 
outline improvements that can be applied to revitalize existing 
markets. The three direct marketing channel directories along with the 
National Farmer's Market Directory Web site will provide synergies, 
give customers a one stop shopping Web site for a wide variety of 
locally produced directly marketed farm products, and provide a free 
advertising venue for agricultural enterprise managers seeking to 
diversify their farming operation by marketing directly to customers.
    Description of Respondents: Not-for-profit institutions
    Number of Respondents: 5,625
    Frequency of Responses: Reporting: On occasion
    Total Burden Hours: 1,619

Ruth Brown,
Departmental Information Collection Clearance Officer.
[FR Doc. 2016-09115 Filed 4-19-16; 8:45 am]
 BILLING CODE 3410-02-P