Honey Packers and Importers Research, Promotion, Consumer Education and Information Order; Assessment Rate Increase, 22361-22366 [2015-09292]
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Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Rules and Regulations
In accordance with the Paperwork
Reduction Act of 1995 (44 U.S.C.
Chapter 35), the order’s information
collection requirements have been
previously approved by the Office of
Management and Budget (OMB) and
assigned OMB No. 0581–0178 (Generic
Vegetable and Specialty Crops). No
changes in those requirements as a
result of this action are necessary.
Should any changes become necessary,
they would be submitted to OMB for
approval.
This final rule relaxes the minimum
quantity exception under the order from
1,000 to 2,000 pounds. Accordingly, this
action will not impose any additional
reporting or recordkeeping requirements
on either small or large Colorado Area
No. 2 potato handlers. As with all
Federal marketing order programs,
reports and forms are periodically
reviewed to reduce information
requirements and duplication by
industry and public sector agencies.
As noted in the initial regulatory
flexibility analysis, USDA has not
identified any relevant Federal rules
that duplicate, overlap or conflict with
this final rule.
AMS is committed to complying with
the E-Government Act, to promote the
use of the internet and other
information technologies to provide
increased opportunities for citizen
access to Government information and
services, and for other purposes.
In addition, the Committee’s meeting
was widely publicized throughout the
Colorado Area No. 2 potato industry and
all interested persons were invited to
attend the meeting and participate in
Committee deliberations on all issues.
Like all Committee meetings, the July
18, 2013, meeting was a public meeting
and all entities, both large and small,
were able to express views on this issue.
A proposed rule concerning this
action was published in the Federal
Register on October 6, 2014 (79 FR
60117). Copies of the rule were made
available to all interested Colorado
potato producers and handlers. Finally,
the rule was made available through the
Internet by USDA and the Office of the
Federal Register. A 60-day comment
period ending December 5, 2014, was
provided to allow interested persons to
respond to the proposal. No comments
were received.
A small business guide on complying
with fruit, vegetable, and specialty crop
marketing agreements and orders may
be viewed at: https://www.ams.usda.gov/
MarketingOrdersSmallBusinessGuide.
Any questions about the compliance
guide should be sent to Jeffrey Smutny
at the previously mentioned address in
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the FOR FURTHER INFORMATION CONTACT
section.
In accordance with section 8e of the
Act, the United States Trade
Representative has concurred with the
issuance of this final rule.
After consideration of all relevant
matter presented, including the
information and recommendation
submitted by the Committee and other
available information, it is hereby found
that this rule, as hereinafter set forth,
will tend to effectuate the declared
policy of the Act.
It is further found that good cause
exists for not postponing the effective
date of this rule until 30 days after
publication in the Federal Register (5
U.S.C. 553) because handlers are already
shipping potatoes from the 2014–2015
crop and handlers want to take
advantage of the relaxation as soon as
possible. Further, handlers are aware of
this rule, which was recommended at a
public meeting. Also, a 60-day comment
period was provided for in the proposed
rule and no comments were received.
22361
Authority: 7 U.S.C. 601–674.
4. In § 980.1, paragraph (c) is revised
to read as follows:
■
§ 980.1
Import regulations; Irish potatoes.
*
*
*
*
*
(c) Minimum quantities. Any
importation which, in the aggregate,
does not exceed 500 pounds of red
skinned, round type or long type
potatoes, or 2,000 pounds for all other
round type potatoes, may be imported
without regard to the provisions of this
section.
*
*
*
*
*
Dated: April 16, 2015.
Rex A. Barnes,
Associate Administrator, Agricultural
Marketing Service.
[FR Doc. 2015–09289 Filed 4–21–15; 8:45 am]
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
List of Subjects
7 CFR Part 1212
7 CFR Part 948
Marketing agreements, Potatoes,
Reporting and recordkeeping
requirements.
[Document Number AMS–FV–14–0045]
7 CFR Part 980
Food grades and standards, Imports,
Marketing agreements, Onions, Potatoes,
Tomatoes.
For the reasons set forth above, 7 CFR
parts 948 and 980 are amended as
follows:
PART 948—IRISH POTATOES GROWN
IN COLORADO
1. The authority citation for 7 CFR
part 948 continues to read as follows:
■
Authority: 7 U.S.C. 601–674.
2. Amend § 948.386(f) to read as
follows:
■
§ 948.386
Handling regulation.
*
*
*
*
*
(f) Minimum quantity. For purposes of
regulation under this part, each person
may handle up to but not to exceed
2,000 pounds of potatoes without regard
to the requirements of paragraphs (a),
(b), and (c) of this section, but this
exception shall not apply to any
shipment which exceeds 2,000 pounds
of potatoes.
*
*
*
*
*
PART 980—VEGETABLES; IMPORT
REGULATIONS
3. The authority citation for 7 CFR
part 980 continues to read as follows:
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Honey Packers and Importers
Research, Promotion, Consumer
Education and Information Order;
Assessment Rate Increase
Agricultural Marketing Service,
USDA.
ACTION: Final rule.
AGENCY:
This rule amends the Honey
Packers and Importers Research,
Promotion, Consumer Education and
Information Order (Order) to increase
the assessment rate from $0.01 per
pound to $0.015 per pound on honey
and honey products, over a two-year
period. The Order limits an increase in
the assessment rate to no more than onequarter cent per pound per year. Thus,
the rate will increase to $0.0125 per
pound for the period January 1 through
December 31, 2015, and to $0.015 per
pound on and after January 1, 2016.
This increase was unanimously
recommended by the Honey Packers
and Importers Board (Board) which
administers the Order with oversight by
the U.S. Department of Agriculture
(USDA). Under the program,
assessments are collected from first
handlers (packers) and importers and
used for research and promotion
projects designed to maintain and
expand the market for honey and honey
products in the United States and
abroad. Additional funds will allow the
Board to expand its production research
activities and promotional efforts. The
SUMMARY:
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Board’s production research focuses on
maintaining the health of honey bee
colonies. Increasing demand for honey
and honey products will benefit the
honey industry as a whole. This action
also makes three additional changes to:
Clarify that the assessment rate applies
not only to the Harmonized Tariff
Schedule numbers but to any other
numbers used to identify honey; change
the length of time that books and
records are to be held; and change the
exemption requirements.
DATES: Effective: May 22, 2015.
FOR FURTHER INFORMATION CONTACT:
Patricia A. Petrella, Marketing
Specialist, Promotion and Economics
Division, Fruit and Vegetable Program,
AMS, USDA, 1400 Independence
Avenue SW., Room 1406–S, Stop 0244,
Washington, DC 20250–0244; telephone:
(202) 720–9915; facsimile: (202) 205–
2800; or electronic mail:
Patricia.Petrella@ams.usda.gov.
This rule
is issued under the Order (7 CFR part
1212). The Order is authorized under
the Commodity Promotion, Research,
and Information Act of 1996 (1996 Act)
(7 U.S.C. 7411–7425).
SUPPLEMENTARY INFORMATION:
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Executive Order 12866 and Executive
13563
Executive Orders 12866 and 13563
direct agencies to assess all costs and
benefits of available regulatory
alternatives and, if regulation is
necessary, to select regulatory
approaches that maximize net benefits
(including potential economic,
environmental, public health and safety
effects, distributive impacts and equity).
Executive Order 13563 emphasizes the
importance of quantifying both costs
and benefits, reducing costs,
harmonizing rules and promoting
flexibility. This action has been
designated as a ‘‘non-significant
regulatory action’’ under section 3(f) of
Executive Order 12866. Accordingly,
the Office of Management and Budget
has waived the review process.
Executive Order 13175
This action has been reviewed in
accordance with the requirements of
Executive Order 13175, Consultation
and Coordination with Indian Tribal
Governments. The review reveals that
this regulation will not have substantial
and direct effects on Tribal governments
and will not have significant Tribal
implications.
Executive Order 12988
This rule has been reviewed under
Executive Order 12988, Civil Justice
Reform. Section 524 of the 1996 Act (7
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U.S.C. 7423) provides that it shall not
affect or preempt any other Federal or
State law authorizing promotion or
research relating to an agricultural
commodity.
Under the Order now in effect, honey
first handlers and importers are subject
to assessments. Funds to administer the
Order are derived from such
assessments. It is intended that the
assessment rate of $0.0125 per pound
will be applicable for all assessable
honey for the period from January 1
through December 31, 2015, and that the
rate of $0.015 per pound will be
applicable to all assessable honey
beginning on January 1, 2016, and
continue until amended, suspended, or
terminated.
Under section 519 of the 1996 Act (7
U.S.C. 7418), a person subject to an
order may file a written petition with
USDA stating that an order, any
provision of an order, or any obligation
imposed in connection with an order, is
not established in accordance with the
law, and request a modification of an
order or an exemption from an order.
Any petition filed challenging an order,
any provision of an order, or any
obligation imposed in connection with
an order, shall be filed within two years
after the effective date of an order,
provision, or obligation subject to
challenge in the petition. The petitioner
will have the opportunity for a hearing
on the petition. Thereafter, USDA will
issue a ruling on the petition. The 1996
Act provides that the district court of
the United States for any district in
which the petitioner resides or conducts
business shall have the jurisdiction to
review a final ruling on the petition, if
the petitioner files a complaint for that
purpose not later than 20 days after the
date of the entry of USDA’s final ruling.
Background
This rule amends the Order to
increase the assessment rate from $0.01
to $0.015 per pound on honey and
honey products over a two-year period.
The Order limits an increase in the
assessment rate to no more than onequarter cent per pound per year. Thus,
the rate will increase to $0.0125 per
pound for the period January 1 through
December 31, 2015, and to $0.015 per
pound on and after January 1, 2016. The
Order is administered by the Board with
oversight by USDA. Under the program,
assessments are collected from first
handlers and importers and used for
research and promotion projects
designed to maintain and expand the
market for honey and honey products in
the United States and abroad.
Additional funds will enable the Board
to expand its production research
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activities and promotional efforts. The
Board’s production research focuses on
maintaining the health of honey bee
colonies. Promotional efforts focus on
the innovative ways to market, promote,
and utilize honey and honey products.
Increasing demand for honey and honey
products will benefit the honey industry
as a whole. This action was
unanimously recommended by the
Board.
The Order specifies that the funds to
cover the Board’s expenses shall be paid
from assessments on first handlers and
importers, donations from persons not
subject to assessments, and from other
funds available to the Board. First
handlers are required to file reports and
maintain records on the total quantity of
honey and honey products acquired
during the reporting period, the quantity
of honey processed for sale from the
handler’s own production, and the
quantity of honey purchased from a
handler or importer responsible for
paying the assessment due. Importers
are required to report the total quantity
of honey and honey products imported
during each reporting period, and keep
a record of each lot of honey and honey
products imported during such period,
including the quantity, date, country of
origin, and port of entry. Importers are
responsible for paying assessments to
the Board on honey and honey products
imported into the United States through
the U.S. Customs and Border Protection
(Customs). The Order also provides for
two exemptions. First handlers who
handle less than 250,000 pounds and
importers who import less than 250,000
pounds of honey and honey products
annually, and first handlers and
importers of 100 percent organic honey
and honey products are exempt from the
payment of assessments.
Section 1212.52 of the Order specifies
that assessments shall be levied at a rate
of $0.01 per pound on all honey and
honey products. The Board may
recommend to the Secretary an increase
or decrease in the assessment as it
deems appropriate by at least a twothirds vote of members present at a
meeting of the Board. The Board may
not recommend an increase in the
assessment of more than $0.02 per
pound of honey or honey products and
may not increase the assessment by
more than $0.0025 in any single fiscal
year.
The $0.01 per pound assessment rate
has been in effect since the Order’s
inception in 2008. The Board’s fiscal
year runs from January 1 through
December 31. Board expenditures have
ranged from $4,157,250 for its first full
year in 2009 to $4,556,490 in 2013.
Expenditures for research have ranged
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from $465,579 in 2009 (11 percent of
total expenses) to $231,234 in 2013 (5
percent of total expenses). Board
expenditures for health messaging and
promotion activities have ranged from
$2,311,370 in 2009 (56 percent of total
expenses) to $2,859,743 in 2013 (63
percent of total expenses). Pursuant to
section 1212.50(h) of the Order,
administrative expenditures have been
less than 15 percent of the assessments
and other income received by the Board
annually.
Board assessment income has ranged
from $3,345,543 in 2009 ($2,085,204 in
domestic assessments and $1,260,339 in
import assessments) to $4,443,798 in
2013 ($1,122,390 in domestic
assessments and $3,321,408 in import
assessments). Additionally, pursuant to
section 1212.54 of the Order, the Board
maintains a monetary reserve with
funds that do not exceed one fiscal
period’s budget.
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Board 2014 Recommendation
The Board held a teleconference on
January 23, 2014, and unanimously
recommended increasing its assessment
rate from $0.01 to $0.015 per pound on
honey and honey products over a twoyear period. The Order limits an
increase in the assessment rate to no
more than one-quarter cent per pound
per year. Thus, the rate will increase to
$0.0125 per pound for the period
January 1 through December 31, 2015,
and to $0.015 per pound on and after
January 1, 2016. Additional funds will
enable the Board to expand its
production research activities and
promotional efforts. Since the program’s
inception, the Board has funded several
production research projects focused on
maintaining the health of honey bee
colonies. The honey industry continues
to experience considerable production
challenges associated with the Colony
Collapse Disorder. The honey industry
has attempted to halt the long term
decline in the numbers of honeybees
(over 30 percent in the past twenty
years) through treatment, colony
development, maintenance, and
replacement. The funds generated by an
assessment increase will be spent on
conducting research activities designed
to address these critical issues. Per
section 1212.50(a) of the Order, five
percent (5 percent) of the Board’s
anticipated revenue from assessments
each fiscal period is to be allocated
towards production research and
research related to the production of
honey. A possible one to two million
dollar increase in assessment revenue
would generate an additional $50,000 to
$100,000 for production research.
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Furthermore, the Board also conducts
research relating to various health and
beauty issues, including alternative uses
for honey. However, most of these
preliminary findings have been done
under laboratory conditions. Additional
funds will allow the Board to
incorporate specific areas of research
into expanded clinical (human) trials.
Clinical trials are important for the
industry to be able to make health
claims consistent with Federal Trade
Commission and Food and Drug
Administration requirements.
The Board uses health information in
its promotion messaging to help build
demand for honey and honey products.
Worldwide honey production has grown
from 357 million pounds in 2009 to 487
million pounds in 2013. Increasing
demand will help move the growing
supply of honey, which in turn will
assist the Board in reaching its goal to
continually increase consumption
among existing honey and honey
product consumers and to attract new
honey and honey product users.
At the increased assessment rate on
honey and honey products, with
assessable pounds averaging 450 million
per year, assessment income could
reach $5.6 million in 2015 and $6.8
million in 2016. This increase could be
used for research and promotion
projects designed to maintain and
expand the market for honey and honey
products in the United States and
abroad. As an example, if 5 percent of
the budget was allocated to production
research and 60 percent was allocated to
promotion, funds available for
production research could average
approximately $340,000 annually, up
from $231,234 in 2013, and funds
available for health messaging and
promotion could average $4.0 million
annually, up from $2.8 million in 2013.
In light of the need to allocate more
funds towards production and health
research activities and build demand for
honey, the Board recommended
increasing the assessment rate under the
Order from $0.01 to $0.015 per pound
on honey and honey products over a
two-year period. The Order limits an
increase in the assessment rate to no
more than one-quarter cent per year.
Thus, the rate will increase to $0.0125
per pound for the period January 1
through December 31, 2015, and to
$0.015 per pound on and after January
1, 2016. Section 1212.52 of the Order is
amended accordingly.
Paragraph (e) of section 1212.52 is
also revised to clarify that the
assessment rate applies not only to the
listed Harmonized Tariff Schedule of
the United States (HTSUS) numbers, but
also any other numbers that may be
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22363
used to identify honey or honey
products in the event the HTSUS
numbers change; this change has no
impact on the assessment rate.
Section 1212.71 of the Order is also
revised to change the length of time that
books and records are to be held from
two years to three years. This change
conforms with the Board’s compliance
procedures, which provide that the
Board conduct audit reviews every three
years. Section 1212.53 of the Order is
revised to state that exemptions from
assessments for a calendar year are
effective on the date approved by the
Board. This change is being made to
clarify exemption requirements. These
changes pose no additional information
collection burden on honey first
handlers and importers.
Final Regulatory Flexibility Act
Analysis
In accordance with the Regulatory
Flexibility Act (RFA) (5 U.S.C. 601–
612), AMS is required to examine the
impact of this rule on small entities.
Accordingly, AMS has considered the
economic impact of this action on such
entities.
The purpose of the RFA is to fit
regulatory actions to the scale of
businesses subject to such actions so
that small businesses will not be
disproportionately burdened. The Small
Business Administration defines, in 13
CFR part 121, small agricultural
producers as those having annual
receipts of no more than $750,000 and
small agricultural service firms (first
handlers and importers) as those having
annual receipts of no more than $7.0
million.
There are 661 importers and 42 first
handlers of honey and honey products
covered under the program. Seventeen
out of the 42 first handlers (40 percent)
and 21 out of the 661 importers (3
percent) accounted for 90 percent of the
assessments in their respective
categories. Total assessments for 2013
were $4.44 million, of which $1.12
million (25 percent) came from first
handlers and $3.32 million (75 percent)
was paid by importers. This data can be
used to compute an estimate of average
annual revenue from honey sales from
each of these categories, which in turn
helps to estimate the number of large
and small first handlers and importers.
As mentioned above, 17 first handlers
account for 90 percent of the domestic
assessments. Multiplying first handler
assessments in 2013 of $1,122,390 by
0.9 and then dividing by 17 yields an
average annual assessment of $59,421
for the first handlers in this category.
Dividing the assessment rate of one cent
per pound yields an average quantity
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per first handler of 5.942 million
pounds. Multiplying 5.942 million
pounds by the average 2013 U.S.
domestic price 1 of $2.12 per pound
yields an average, annual honey revenue
per packer of $12.60 million, which is
well above the SBA threshold of $7.0
million. It should be noted that this
revenue estimate is based on the average
price at the producer level, and the
$12.6 million is an estimate of the total
value at which the average size packer
acquired the honey from producers.
Therefore most of the 17 first handlers
that pay 90 percent of the domestic
assessments are likely to be large firms
according to the SBA definition.
An equivalent computation can be
made for the 21 importers who paid 90
percent of the $3,321,408 in assessments
in 2013. Of the 21 importers, the average
assessment per importer was $142,346.
Dividing the average assessment per
importer by the assessment rate of $0.01
per pound yield an average quantity per
importer estimate of 14.235 million
pounds.
For honey imports, the equivalent of
the season average price for domestic
honey is referred to as a ‘‘unit value.’’
The unit value of $1.42 per pound is
computed by dividing annual imported
honey value of $480.25 million by
average quantity of 337.05 million
pounds (import data from the U.S.
Census Bureau). Multiplying the $1.42
unit value by the average quantity of
14.235 million pounds yields average
annual honey revenue per importer
figure of $20.21 million, nearly three
times the SBA threshold figure of $7.0
million for a large firm. Therefore the
majority of the 21 importers that pay 90
percent of the assessments are large
firms, according to the SBA definition.
Comparable computations can be
made to determine the average 2013
honey revenue for the 25 first handlers
and 640 importers that paid 10 percent
of the assessments in the first handler
and importer categories. The first
handler and importer average annual
honey revenue figures are
approximately $950,000 and $75,000,
respectively, indicating that the vast
majority are small businesses (in terms
of honey sales), under the SBA large
business threshold of $7.0 million in
annual sales.
Based on the foregoing, the majority
of first handlers and importers may be
classified as small entities.
This final rule amends section
1212.52 of the Order to increase the
assessment rate from $0.01 to $0.015 per
pound (an increase of $0.0025 per
1 Honey, March 2014, USDA, National
Agricultural Statistics Service, p. 3
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pound per year over a two-year period).
The Order is administered by the Board
with oversight by USDA. Under the
program, assessments are collected from
first handlers and importers and used
for research and promotion projects
designed to maintain and expand the
market for honey and honey products in
the United States and abroad.
Additional funds will enable the Board
to expand its production research
activities and promotional efforts. The
Board uses its health information in its
promotion messaging to help build
demand. Increasing demand will help
move the growing supply of honey and
honey products, which will benefit
producers, importers, first handlers, and
consumers. Authority for this action is
provided in section 1212.52(f) of the
Order and section 517 of the 1996 Act.
Two additional sections of the Order
are also revised. Section 1212.71 of the
Order is revised to change the length of
time that books and records are to be
held from two years to three years. This
change conforms to the Board’s
compliance procedures, which instructs
the Board to conduct audit reviews
every three years. Section 1212.53 of the
Order is revised to state that exemptions
from assessments for a calendar year are
effective on the date approved by the
Board. This change is being made to
clarify exemption requirements. These
changes pose no additional information
collection burden on honey first
handlers and importers.
Regarding the economic impact of the
final rule on affected entities, this action
increases the assessment obligation on
first handlers and importers. While
assessments impose additional costs on
first handlers and importers, the costs
are minimal and uniform on all. The
costs will also be offset by the benefits
derived from the operation of the
program. It is estimated that 42 first
handlers and 661 importers pay
assessments under the program.
There has been one economic study
conducted since the Order’s inception
that evaluated the effectiveness of the
Board’s promotion program. The study
was conducted by Dr. Ronald M. Ward
at the University of Florida in 2014 and
titled ‘‘Honey Demand and the Impact
of the National Honey Board’s Generic
Promotion Program.’’ This study may be
obtained from https://
www.ams.usda.gov/. The 2014 study
included data from 1987 through 2012,
and evaluated the effectiveness of the
former Honey Research, Promotion, and
Consumer Information Order, and the
current honey marketing program. The
earlier honey program operated from
1986 through 2008, as a producer
program. The earlier program was
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replaced in 2008 with the current
packer and importer program; producers
are no longer directly subject to the
mandatory assessment. Otherwise, the
two programs are similar, including the
administrative and operational
oversight.
The purpose of the economic study
was twofold: (1) To determine the
market implications of the Board’s
promotion program and (2) to determine
a return-on-investment (rate of return)
for the promotion activities conducted
by the Board.
To evaluate the effectiveness of the
Board’s domestic promotion activities,
econometric models were developed for
each of two distinct honey market
segments: manufacturing (honey used as
an ingredient) and non-manufacturing
(table honey). The models measured the
impact of the Board’s annual promotion
expenditures while taking into account
the impact of other factors that
influence demand.
For the non-manufacturing model, the
other factors were domestic supplies of
honey, personal income, and the
historical support price for honey. For
the manufacturing model, the other
factors were the quantity of sugar used
in food manufacturing (as a proxy
measure of the overall demand for
sweeteners, including honey), and a
variable which captured the structural
change in the honey market that began
in 2007, when the market share of
honey imports began to increase
significantly. The manufacturing model
using Board expenditure lagged one
year because Board promotion
expenditure in the prior year was found
to have the most significant impact on
honey manufacturing demand in the
current year.
Due to differences in data availability,
the manufacturing model covered the
time period of 1965 through 2012 and
the non-manufacturing model spanned
1987 through 2012.
The econometric models used
statistical methods to analyze annual
data over these time periods and
measure how strongly the various honey
demand factors affect (a) the quantity of
honey as an ingredient (manufacturing
model) and (b) the price for table honey
(non-manufacturing model). In both
models, Board program expenditures
were found to have a positive and
statistically significant impact on
demand. The models had reasonably
strong explanatory power, with 80
percent of the variation in quantity
demanded explained by the
independent variables in the
manufacturing model, and 89 percent of
the variation in price explained by the
non-manufacturing model variables.
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Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Rules and Regulations
The return on investment (ROI) for
honey promotion was obtained by
dividing the increased value of honey
sales (for the two market segments
combined) by Board program
expenditures. The ROI for Board
programs for the period 1987 to 2012
was 14.12, meaning $14.12 in returns
(increased honey value) for every $1
spent on promotion. The results were
similar for 2008 through 2012, the
period covered by the new program
funded by honey first handlers and
importers.
An additional step in assessing
promotional program effectiveness was
to analyze the potential impact of
alternative honey promotion spending
levels. The two demand models were
used to simulate gains for various
percentages of actual 2012 promotional
expenditures. The results show a range
of increased honey demand impacts
from increased spending, depending on
alternative assumptions about the level
of honey price and honey quantity. The
simulation results suggest that a 50
percent increase in Board promotional
expenditure would yield an additional
$29 million in honey sales, if quantity
demanded increased, but prices stayed
the same. Alternatively, crop value
would increase $44 million if prices
went up, but quantity stayed the same.
Returns on investment were 14 to 1 or
higher over this range of alternative
assumptions about market conditions.
These results were similar to the ROI
cited earlier. Focusing on 2012
illustrates the effectiveness of the
program under the funding mechanism
that began in 2008.
In accordance with the Paperwork
Reduction Act of 1995 (44 U.S.C.
Chapter 35), the information collection
and recordkeeping requirements that are
imposed by the Order have been
approved previously under OMB
control number 0581–0093. This final
rule does not change the information
collection and recordkeeping
requirements previously approved and
imposes no additional reporting and
recordkeeping burden on honey first
handlers and importers.
As with all Federal promotion
programs, reports and forms are
periodically reviewed to reduce
information requirements and
duplication by industry and public
sector agencies. Finally, USDA has not
identified any relevant Federal rules
that duplicate, overlap, or conflict with
this final rule.
AMS is committed to complying with
the E-Government Act, to promote the
use of the Internet and other
information technologies to provide
increased opportunities for citizen
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access to Government information and
services, and for other purposes.
The Board has been considering an
increase in the assessment rate since
2011. The Board explored the need and
justification for an increase as well as
obtained feedback from the Board’s
stakeholders. Additionally, beginning in
2011, the Board has done extensive
outreach to include presentations,
handouts, and industry meeting
attendance. As an alternative to an
assessment rate increase, the Board
considered cutting programs. The Board
reduced honey research in order to
maintain marketing programs and
considered cutting additional marketing
programs. However, after further
analysis, it was determined that
additional cuts would hurt the program.
In late 2013, the Board presented the
proposed assessment increase to the
various honey associations. Ultimately,
at its January 2014 meeting, the Board
unanimously recommended increasing
the assessment rate to $0.0125 per
pound for the first year (January 1
through December 31, 2015) and to
$0.015 per pound for the second year
and beyond (on and after January 1,
2016).
A proposed rule concerning this
action was published in the Federal
Register on November 18, 2014 (79 FR
68636). The Board included
notifications about the proposed rule in
its newsletters and also mailed related
information to honey packers and
importers. Finally, the proposal was
made available through the Internet by
USDA and the Office of the Federal
Register. A 30-day comment period
ending December 18, 2014, was
provided to allow interested persons to
submit comments.
Analysis of Comments
Three comments were received in
response to the proposed rule; two
supported the increase, and one
opposed the action. The two comments
which supported increasing the
assessment rate stated that the
additional funds would allow the Board
to expand its programs to promote the
benefits of honey and honey products
and develop new products that contain
honey as a key ingredient. A commenter
further stated that honey and honey
bees are important to agriculture and the
environment.
The commenter in opposition to the
proposal did not see the need to
increase the assessment rate by 50
percent. The commenter stated that
honey assessments have increased over
the years because honey consumption
has increased. The commenter opined
that any increase in the honey budget
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should come from increased honey sales
rather than increasing the assessment
rate. USDA concurs that an increase in
honey sales and consumption will
increase Board income. However,
maintaining the current $0.01 per
pound assessment rate will not generate
the amount of funds necessary to fund
additional production research, human
clinical trials, and conduct promotion
activities needed to continue to build
demand to move the growing supply of
honey and honey products. Thus, no
changes have been made to the rule
based on this comment.
After consideration of all relevant
matters presented, including the
information and recommendation
submitted by the Board and other
available information, it is hereby found
that this rule, as hereinafter set forth, is
consistent with and will effectuate the
purposes of the 1996 Act.
List of Subjects in 7 CFR Part 1212
Administrative practice and
procedure, Advertising, Consumer
information, Honey Packer and importer
promotion, Marketing agreements,
Reporting and recordkeeping
requirements.
For the reasons set forth in the
preamble, part 1212, Chapter XI of Title
7 is amended as follows:
PART 1212—HONEY PACKERS AND
IMPORTERS RESEARCH,
PROMOTION, CONSUMER
EDUCATION AND INDUSTRY
INFORMATION ORDER
1. The authority citation for 7 CFR
part 1212 continues to read as follows:
■
Authority: 7 U.S.C. 7411–7425; 7 U.S.C.
7401.
2. In § 1212.52, paragraphs (a), (b), (c),
(d), and (e) are revised to read as
follows:
■
§ 1212.52
Assessments.
(a) The Board will cover its expenses
by levying in a manner prescribed by
the Secretary an assessment on first
handlers and importers. For the period
January 1 through December 31, 2015,
the assessment rate shall be $0.0125 per
pound of assessable honey and honey
products. On and after January 1, 2016,
the assessment rate shall be $0.015 per
pound of assessable honey and honey
products.
(b) Each first handler shall pay the
assessment to the Board on all
domestically produced honey or honey
products the first handler handles. A
producer shall pay the Board the
assessment on all honey or honey
products for which the producer is the
first handler.
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Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Rules and Regulations
(c) Each first handler responsible for
remitting assessments shall remit the
amounts due to the Board’s office on a
monthly basis no later than the fifteenth
day of the month following the month
in which the honey or honey products
were marketed.
(d) Each importer shall pay an
assessment to the Board on all honey or
honey products the importer imports
into the United States. An importer
shall pay the assessment to the Board
through the United States Customs and
Border Protection (Customs) when the
honey or honey products being assessed
enters the United States. If Customs
does not collect an assessment from an
importer, the importer is responsible for
paying the assessment to the Board.
(e) The import assessment
recommended by the Board and
approved by the Secretary shall be
uniformly applied to imported honey or
honey products that are identified as
HTS heading numbers 0409.00.00 and
2106.90.9988 by the Harmonized Tariff
Schedule of the United States or any
other numbers used to identify honey or
honey products.
*
*
*
*
*
■ 3. In § 1212.53, paragraph (d) is
revised to read as follows:
§ 1212.53
Exemption from assessment.
*
*
*
*
*
(d) Upon receipt of an application, the
Board shall determine whether an
exemption may be granted. The Board
will then issue, if deemed appropriate,
a certificate of exemption to each person
who is eligible to receive one. The
exemption is effective when approved
by the Board. It is the responsibility of
these persons to retain a copy of the
certificate of exemption.
*
*
*
*
*
■ 4. Section 1212.71 is revised to read
as follows:
§ 1212.71
Book and records.
Each first handler and importer,
including those who are exempt under
this subpart, must maintain any books
and records necessary to carry out the
provisions of this part, and any
regulations issued under this part,
including the books and records
necessary to verify any required reports.
Books and records must be made
available during normal business hours
for inspection by the Board’s or
Secretary’s employees or agents. A first
handler or importer must maintain the
books and records for three years
beyond the fiscal period to which they
apply.
Dated: April 16, 2015.
Rex A. Barnes,
Associate Administrator.
ACTION:
Policy statement.
In this Policy Statement, the
Commission provides greater certainty
regarding the ability of interstate natural
gas pipelines to recover the costs of
modernizing their facilities and
infrastructure to enhance the efficient
and safe operation of their systems. The
Policy Statement explains the standards
the Commission will require interstate
natural gas pipelines to satisfy in order
to establish simplified mechanisms,
such as trackers or surcharges, to
recover certain costs associated with
replacing old and inefficient
compressors and leak-prone pipes and
performing other infrastructure
improvements and upgrades to enhance
the efficient and safe operation of their
pipelines.
SUMMARY:
This Policy Statement will
become effective October 1, 2015.
DATES:
FOR FURTHER INFORMATION CONTACT:
[FR Doc. 2015–09292 Filed 4–21–15; 8:45 am]
BILLING CODE 3410–02P
DEPARTMENT OF ENERGY
Federal Energy Regulatory
Commission
18 CFR Part 2
[Docket No. PL15–1–000]
Cost Recovery Mechanisms for
Modernization of Natural Gas Facilities
Monique Watson (Technical
information), Office of Energy Markets
Regulation, Federal Energy Regulatory
Commission, 888 First Street NE.,
20426, Telephone: (202) 502–8384,
Monique.Watson@ferc.gov.
David E. Maranville (Legal Information),
Office of the General Counsel, Federal
Energy Regulatory Commission, 888
First Street NE., 20426, Telephone:
(202) 502–6351, David.Maranville@
ferc.gov.
TABLE OF CONTENTS
Federal Energy Regulatory
Commission, Energy.
AGENCY:
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Paragraph
Nos.
I. Background ................................................................................................................................................................................
A. Safety and Environmental Initiatives ..............................................................................................................................
B. Existing Policy ..................................................................................................................................................................
C. Proposed Policy Statement ..............................................................................................................................................
D. Comments .........................................................................................................................................................................
II. Discussion ................................................................................................................................................................................
A. Adoption of Policy Statement .........................................................................................................................................
B. Standards for Modernization Cost Trackers or Surcharges ............................................................................................
1. Review of Existing Rates ...........................................................................................................................................
2. Defined Eligible Costs ................................................................................................................................................
3. Avoidance of Cost Shifting ........................................................................................................................................
4. Periodic Review of the Surcharge .............................................................................................................................
5. Shipper Support .........................................................................................................................................................
C. Additional Questions on Which the Commission Sought Comments ..........................................................................
1. Accelerated Amortization ..........................................................................................................................................
2. Reservation Charge Crediting ....................................................................................................................................
3. Other Issues ................................................................................................................................................................
III. Information Collection Statement ..........................................................................................................................................
IV. Document Availability ...........................................................................................................................................................
V. Effective Date and Congressional Notification .......................................................................................................................
1. On November 20, 2014, the
Commission issued a Proposed Policy
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Statement and sought comments
regarding potential mechanisms for
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11
19
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25
25
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45
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135
interstate natural gas pipelines to use to
recover the costs of modernizing their
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Agencies
[Federal Register Volume 80, Number 77 (Wednesday, April 22, 2015)]
[Rules and Regulations]
[Pages 22361-22366]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2015-09292]
-----------------------------------------------------------------------
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1212
[Document Number AMS-FV-14-0045]
Honey Packers and Importers Research, Promotion, Consumer
Education and Information Order; Assessment Rate Increase
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Final rule.
-----------------------------------------------------------------------
SUMMARY: This rule amends the Honey Packers and Importers Research,
Promotion, Consumer Education and Information Order (Order) to increase
the assessment rate from $0.01 per pound to $0.015 per pound on honey
and honey products, over a two-year period. The Order limits an
increase in the assessment rate to no more than one-quarter cent per
pound per year. Thus, the rate will increase to $0.0125 per pound for
the period January 1 through December 31, 2015, and to $0.015 per pound
on and after January 1, 2016. This increase was unanimously recommended
by the Honey Packers and Importers Board (Board) which administers the
Order with oversight by the U.S. Department of Agriculture (USDA).
Under the program, assessments are collected from first handlers
(packers) and importers and used for research and promotion projects
designed to maintain and expand the market for honey and honey products
in the United States and abroad. Additional funds will allow the Board
to expand its production research activities and promotional efforts.
The
[[Page 22362]]
Board's production research focuses on maintaining the health of honey
bee colonies. Increasing demand for honey and honey products will
benefit the honey industry as a whole. This action also makes three
additional changes to: Clarify that the assessment rate applies not
only to the Harmonized Tariff Schedule numbers but to any other numbers
used to identify honey; change the length of time that books and
records are to be held; and change the exemption requirements.
DATES: Effective: May 22, 2015.
FOR FURTHER INFORMATION CONTACT: Patricia A. Petrella, Marketing
Specialist, Promotion and Economics Division, Fruit and Vegetable
Program, AMS, USDA, 1400 Independence Avenue SW., Room 1406-S, Stop
0244, Washington, DC 20250-0244; telephone: (202) 720-9915; facsimile:
(202) 205-2800; or electronic mail: Patricia.Petrella@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This rule is issued under the Order (7 CFR
part 1212). The Order is authorized under the Commodity Promotion,
Research, and Information Act of 1996 (1996 Act) (7 U.S.C. 7411-7425).
Executive Order 12866 and Executive 13563
Executive Orders 12866 and 13563 direct agencies to assess all
costs and benefits of available regulatory alternatives and, if
regulation is necessary, to select regulatory approaches that maximize
net benefits (including potential economic, environmental, public
health and safety effects, distributive impacts and equity). Executive
Order 13563 emphasizes the importance of quantifying both costs and
benefits, reducing costs, harmonizing rules and promoting flexibility.
This action has been designated as a ``non-significant regulatory
action'' under section 3(f) of Executive Order 12866. Accordingly, the
Office of Management and Budget has waived the review process.
Executive Order 13175
This action has been reviewed in accordance with the requirements
of Executive Order 13175, Consultation and Coordination with Indian
Tribal Governments. The review reveals that this regulation will not
have substantial and direct effects on Tribal governments and will not
have significant Tribal implications.
Executive Order 12988
This rule has been reviewed under Executive Order 12988, Civil
Justice Reform. Section 524 of the 1996 Act (7 U.S.C. 7423) provides
that it shall not affect or preempt any other Federal or State law
authorizing promotion or research relating to an agricultural
commodity.
Under the Order now in effect, honey first handlers and importers
are subject to assessments. Funds to administer the Order are derived
from such assessments. It is intended that the assessment rate of
$0.0125 per pound will be applicable for all assessable honey for the
period from January 1 through December 31, 2015, and that the rate of
$0.015 per pound will be applicable to all assessable honey beginning
on January 1, 2016, and continue until amended, suspended, or
terminated.
Under section 519 of the 1996 Act (7 U.S.C. 7418), a person subject
to an order may file a written petition with USDA stating that an
order, any provision of an order, or any obligation imposed in
connection with an order, is not established in accordance with the
law, and request a modification of an order or an exemption from an
order. Any petition filed challenging an order, any provision of an
order, or any obligation imposed in connection with an order, shall be
filed within two years after the effective date of an order, provision,
or obligation subject to challenge in the petition. The petitioner will
have the opportunity for a hearing on the petition. Thereafter, USDA
will issue a ruling on the petition. The 1996 Act provides that the
district court of the United States for any district in which the
petitioner resides or conducts business shall have the jurisdiction to
review a final ruling on the petition, if the petitioner files a
complaint for that purpose not later than 20 days after the date of the
entry of USDA's final ruling.
Background
This rule amends the Order to increase the assessment rate from
$0.01 to $0.015 per pound on honey and honey products over a two-year
period. The Order limits an increase in the assessment rate to no more
than one-quarter cent per pound per year. Thus, the rate will increase
to $0.0125 per pound for the period January 1 through December 31,
2015, and to $0.015 per pound on and after January 1, 2016. The Order
is administered by the Board with oversight by USDA. Under the program,
assessments are collected from first handlers and importers and used
for research and promotion projects designed to maintain and expand the
market for honey and honey products in the United States and abroad.
Additional funds will enable the Board to expand its production
research activities and promotional efforts. The Board's production
research focuses on maintaining the health of honey bee colonies.
Promotional efforts focus on the innovative ways to market, promote,
and utilize honey and honey products. Increasing demand for honey and
honey products will benefit the honey industry as a whole. This action
was unanimously recommended by the Board.
The Order specifies that the funds to cover the Board's expenses
shall be paid from assessments on first handlers and importers,
donations from persons not subject to assessments, and from other funds
available to the Board. First handlers are required to file reports and
maintain records on the total quantity of honey and honey products
acquired during the reporting period, the quantity of honey processed
for sale from the handler's own production, and the quantity of honey
purchased from a handler or importer responsible for paying the
assessment due. Importers are required to report the total quantity of
honey and honey products imported during each reporting period, and
keep a record of each lot of honey and honey products imported during
such period, including the quantity, date, country of origin, and port
of entry. Importers are responsible for paying assessments to the Board
on honey and honey products imported into the United States through the
U.S. Customs and Border Protection (Customs). The Order also provides
for two exemptions. First handlers who handle less than 250,000 pounds
and importers who import less than 250,000 pounds of honey and honey
products annually, and first handlers and importers of 100 percent
organic honey and honey products are exempt from the payment of
assessments.
Section 1212.52 of the Order specifies that assessments shall be
levied at a rate of $0.01 per pound on all honey and honey products.
The Board may recommend to the Secretary an increase or decrease in the
assessment as it deems appropriate by at least a two-thirds vote of
members present at a meeting of the Board. The Board may not recommend
an increase in the assessment of more than $0.02 per pound of honey or
honey products and may not increase the assessment by more than $0.0025
in any single fiscal year.
The $0.01 per pound assessment rate has been in effect since the
Order's inception in 2008. The Board's fiscal year runs from January 1
through December 31. Board expenditures have ranged from $4,157,250 for
its first full year in 2009 to $4,556,490 in 2013. Expenditures for
research have ranged
[[Page 22363]]
from $465,579 in 2009 (11 percent of total expenses) to $231,234 in
2013 (5 percent of total expenses). Board expenditures for health
messaging and promotion activities have ranged from $2,311,370 in 2009
(56 percent of total expenses) to $2,859,743 in 2013 (63 percent of
total expenses). Pursuant to section 1212.50(h) of the Order,
administrative expenditures have been less than 15 percent of the
assessments and other income received by the Board annually.
Board assessment income has ranged from $3,345,543 in 2009
($2,085,204 in domestic assessments and $1,260,339 in import
assessments) to $4,443,798 in 2013 ($1,122,390 in domestic assessments
and $3,321,408 in import assessments). Additionally, pursuant to
section 1212.54 of the Order, the Board maintains a monetary reserve
with funds that do not exceed one fiscal period's budget.
Board 2014 Recommendation
The Board held a teleconference on January 23, 2014, and
unanimously recommended increasing its assessment rate from $0.01 to
$0.015 per pound on honey and honey products over a two-year period.
The Order limits an increase in the assessment rate to no more than
one-quarter cent per pound per year. Thus, the rate will increase to
$0.0125 per pound for the period January 1 through December 31, 2015,
and to $0.015 per pound on and after January 1, 2016. Additional funds
will enable the Board to expand its production research activities and
promotional efforts. Since the program's inception, the Board has
funded several production research projects focused on maintaining the
health of honey bee colonies. The honey industry continues to
experience considerable production challenges associated with the
Colony Collapse Disorder. The honey industry has attempted to halt the
long term decline in the numbers of honeybees (over 30 percent in the
past twenty years) through treatment, colony development, maintenance,
and replacement. The funds generated by an assessment increase will be
spent on conducting research activities designed to address these
critical issues. Per section 1212.50(a) of the Order, five percent (5
percent) of the Board's anticipated revenue from assessments each
fiscal period is to be allocated towards production research and
research related to the production of honey. A possible one to two
million dollar increase in assessment revenue would generate an
additional $50,000 to $100,000 for production research.
Furthermore, the Board also conducts research relating to various
health and beauty issues, including alternative uses for honey.
However, most of these preliminary findings have been done under
laboratory conditions. Additional funds will allow the Board to
incorporate specific areas of research into expanded clinical (human)
trials. Clinical trials are important for the industry to be able to
make health claims consistent with Federal Trade Commission and Food
and Drug Administration requirements.
The Board uses health information in its promotion messaging to
help build demand for honey and honey products. Worldwide honey
production has grown from 357 million pounds in 2009 to 487 million
pounds in 2013. Increasing demand will help move the growing supply of
honey, which in turn will assist the Board in reaching its goal to
continually increase consumption among existing honey and honey product
consumers and to attract new honey and honey product users.
At the increased assessment rate on honey and honey products, with
assessable pounds averaging 450 million per year, assessment income
could reach $5.6 million in 2015 and $6.8 million in 2016. This
increase could be used for research and promotion projects designed to
maintain and expand the market for honey and honey products in the
United States and abroad. As an example, if 5 percent of the budget was
allocated to production research and 60 percent was allocated to
promotion, funds available for production research could average
approximately $340,000 annually, up from $231,234 in 2013, and funds
available for health messaging and promotion could average $4.0 million
annually, up from $2.8 million in 2013.
In light of the need to allocate more funds towards production and
health research activities and build demand for honey, the Board
recommended increasing the assessment rate under the Order from $0.01
to $0.015 per pound on honey and honey products over a two-year period.
The Order limits an increase in the assessment rate to no more than
one-quarter cent per year. Thus, the rate will increase to $0.0125 per
pound for the period January 1 through December 31, 2015, and to $0.015
per pound on and after January 1, 2016. Section 1212.52 of the Order is
amended accordingly.
Paragraph (e) of section 1212.52 is also revised to clarify that
the assessment rate applies not only to the listed Harmonized Tariff
Schedule of the United States (HTSUS) numbers, but also any other
numbers that may be used to identify honey or honey products in the
event the HTSUS numbers change; this change has no impact on the
assessment rate.
Section 1212.71 of the Order is also revised to change the length
of time that books and records are to be held from two years to three
years. This change conforms with the Board's compliance procedures,
which provide that the Board conduct audit reviews every three years.
Section 1212.53 of the Order is revised to state that exemptions from
assessments for a calendar year are effective on the date approved by
the Board. This change is being made to clarify exemption requirements.
These changes pose no additional information collection burden on honey
first handlers and importers.
Final Regulatory Flexibility Act Analysis
In accordance with the Regulatory Flexibility Act (RFA) (5 U.S.C.
601-612), AMS is required to examine the impact of this rule on small
entities. Accordingly, AMS has considered the economic impact of this
action on such entities.
The purpose of the RFA is to fit regulatory actions to the scale of
businesses subject to such actions so that small businesses will not be
disproportionately burdened. The Small Business Administration defines,
in 13 CFR part 121, small agricultural producers as those having annual
receipts of no more than $750,000 and small agricultural service firms
(first handlers and importers) as those having annual receipts of no
more than $7.0 million.
There are 661 importers and 42 first handlers of honey and honey
products covered under the program. Seventeen out of the 42 first
handlers (40 percent) and 21 out of the 661 importers (3 percent)
accounted for 90 percent of the assessments in their respective
categories. Total assessments for 2013 were $4.44 million, of which
$1.12 million (25 percent) came from first handlers and $3.32 million
(75 percent) was paid by importers. This data can be used to compute an
estimate of average annual revenue from honey sales from each of these
categories, which in turn helps to estimate the number of large and
small first handlers and importers. As mentioned above, 17 first
handlers account for 90 percent of the domestic assessments.
Multiplying first handler assessments in 2013 of $1,122,390 by 0.9 and
then dividing by 17 yields an average annual assessment of $59,421 for
the first handlers in this category. Dividing the assessment rate of
one cent per pound yields an average quantity
[[Page 22364]]
per first handler of 5.942 million pounds. Multiplying 5.942 million
pounds by the average 2013 U.S. domestic price \1\ of $2.12 per pound
yields an average, annual honey revenue per packer of $12.60 million,
which is well above the SBA threshold of $7.0 million. It should be
noted that this revenue estimate is based on the average price at the
producer level, and the $12.6 million is an estimate of the total value
at which the average size packer acquired the honey from producers.
Therefore most of the 17 first handlers that pay 90 percent of the
domestic assessments are likely to be large firms according to the SBA
definition.
---------------------------------------------------------------------------
\1\ Honey, March 2014, USDA, National Agricultural Statistics
Service, p. 3
---------------------------------------------------------------------------
An equivalent computation can be made for the 21 importers who paid
90 percent of the $3,321,408 in assessments in 2013. Of the 21
importers, the average assessment per importer was $142,346. Dividing
the average assessment per importer by the assessment rate of $0.01 per
pound yield an average quantity per importer estimate of 14.235 million
pounds.
For honey imports, the equivalent of the season average price for
domestic honey is referred to as a ``unit value.'' The unit value of
$1.42 per pound is computed by dividing annual imported honey value of
$480.25 million by average quantity of 337.05 million pounds (import
data from the U.S. Census Bureau). Multiplying the $1.42 unit value by
the average quantity of 14.235 million pounds yields average annual
honey revenue per importer figure of $20.21 million, nearly three times
the SBA threshold figure of $7.0 million for a large firm. Therefore
the majority of the 21 importers that pay 90 percent of the assessments
are large firms, according to the SBA definition.
Comparable computations can be made to determine the average 2013
honey revenue for the 25 first handlers and 640 importers that paid 10
percent of the assessments in the first handler and importer
categories. The first handler and importer average annual honey revenue
figures are approximately $950,000 and $75,000, respectively,
indicating that the vast majority are small businesses (in terms of
honey sales), under the SBA large business threshold of $7.0 million in
annual sales.
Based on the foregoing, the majority of first handlers and
importers may be classified as small entities.
This final rule amends section 1212.52 of the Order to increase the
assessment rate from $0.01 to $0.015 per pound (an increase of $0.0025
per pound per year over a two-year period). The Order is administered
by the Board with oversight by USDA. Under the program, assessments are
collected from first handlers and importers and used for research and
promotion projects designed to maintain and expand the market for honey
and honey products in the United States and abroad. Additional funds
will enable the Board to expand its production research activities and
promotional efforts. The Board uses its health information in its
promotion messaging to help build demand. Increasing demand will help
move the growing supply of honey and honey products, which will benefit
producers, importers, first handlers, and consumers. Authority for this
action is provided in section 1212.52(f) of the Order and section 517
of the 1996 Act.
Two additional sections of the Order are also revised. Section
1212.71 of the Order is revised to change the length of time that books
and records are to be held from two years to three years. This change
conforms to the Board's compliance procedures, which instructs the
Board to conduct audit reviews every three years. Section 1212.53 of
the Order is revised to state that exemptions from assessments for a
calendar year are effective on the date approved by the Board. This
change is being made to clarify exemption requirements. These changes
pose no additional information collection burden on honey first
handlers and importers.
Regarding the economic impact of the final rule on affected
entities, this action increases the assessment obligation on first
handlers and importers. While assessments impose additional costs on
first handlers and importers, the costs are minimal and uniform on all.
The costs will also be offset by the benefits derived from the
operation of the program. It is estimated that 42 first handlers and
661 importers pay assessments under the program.
There has been one economic study conducted since the Order's
inception that evaluated the effectiveness of the Board's promotion
program. The study was conducted by Dr. Ronald M. Ward at the
University of Florida in 2014 and titled ``Honey Demand and the Impact
of the National Honey Board's Generic Promotion Program.'' This study
may be obtained from https://www.ams.usda.gov/. The 2014 study included
data from 1987 through 2012, and evaluated the effectiveness of the
former Honey Research, Promotion, and Consumer Information Order, and
the current honey marketing program. The earlier honey program operated
from 1986 through 2008, as a producer program. The earlier program was
replaced in 2008 with the current packer and importer program;
producers are no longer directly subject to the mandatory assessment.
Otherwise, the two programs are similar, including the administrative
and operational oversight.
The purpose of the economic study was twofold: (1) To determine the
market implications of the Board's promotion program and (2) to
determine a return-on-investment (rate of return) for the promotion
activities conducted by the Board.
To evaluate the effectiveness of the Board's domestic promotion
activities, econometric models were developed for each of two distinct
honey market segments: manufacturing (honey used as an ingredient) and
non-manufacturing (table honey). The models measured the impact of the
Board's annual promotion expenditures while taking into account the
impact of other factors that influence demand.
For the non-manufacturing model, the other factors were domestic
supplies of honey, personal income, and the historical support price
for honey. For the manufacturing model, the other factors were the
quantity of sugar used in food manufacturing (as a proxy measure of the
overall demand for sweeteners, including honey), and a variable which
captured the structural change in the honey market that began in 2007,
when the market share of honey imports began to increase significantly.
The manufacturing model using Board expenditure lagged one year because
Board promotion expenditure in the prior year was found to have the
most significant impact on honey manufacturing demand in the current
year.
Due to differences in data availability, the manufacturing model
covered the time period of 1965 through 2012 and the non-manufacturing
model spanned 1987 through 2012.
The econometric models used statistical methods to analyze annual
data over these time periods and measure how strongly the various honey
demand factors affect (a) the quantity of honey as an ingredient
(manufacturing model) and (b) the price for table honey (non-
manufacturing model). In both models, Board program expenditures were
found to have a positive and statistically significant impact on
demand. The models had reasonably strong explanatory power, with 80
percent of the variation in quantity demanded explained by the
independent variables in the manufacturing model, and 89 percent of the
variation in price explained by the non-manufacturing model variables.
[[Page 22365]]
The return on investment (ROI) for honey promotion was obtained by
dividing the increased value of honey sales (for the two market
segments combined) by Board program expenditures. The ROI for Board
programs for the period 1987 to 2012 was 14.12, meaning $14.12 in
returns (increased honey value) for every $1 spent on promotion. The
results were similar for 2008 through 2012, the period covered by the
new program funded by honey first handlers and importers.
An additional step in assessing promotional program effectiveness
was to analyze the potential impact of alternative honey promotion
spending levels. The two demand models were used to simulate gains for
various percentages of actual 2012 promotional expenditures. The
results show a range of increased honey demand impacts from increased
spending, depending on alternative assumptions about the level of honey
price and honey quantity. The simulation results suggest that a 50
percent increase in Board promotional expenditure would yield an
additional $29 million in honey sales, if quantity demanded increased,
but prices stayed the same. Alternatively, crop value would increase
$44 million if prices went up, but quantity stayed the same. Returns on
investment were 14 to 1 or higher over this range of alternative
assumptions about market conditions. These results were similar to the
ROI cited earlier. Focusing on 2012 illustrates the effectiveness of
the program under the funding mechanism that began in 2008.
In accordance with the Paperwork Reduction Act of 1995 (44 U.S.C.
Chapter 35), the information collection and recordkeeping requirements
that are imposed by the Order have been approved previously under OMB
control number 0581-0093. This final rule does not change the
information collection and recordkeeping requirements previously
approved and imposes no additional reporting and recordkeeping burden
on honey first handlers and importers.
As with all Federal promotion programs, reports and forms are
periodically reviewed to reduce information requirements and
duplication by industry and public sector agencies. Finally, USDA has
not identified any relevant Federal rules that duplicate, overlap, or
conflict with this final rule.
AMS is committed to complying with the E-Government Act, to promote
the use of the Internet and other information technologies to provide
increased opportunities for citizen access to Government information
and services, and for other purposes.
The Board has been considering an increase in the assessment rate
since 2011. The Board explored the need and justification for an
increase as well as obtained feedback from the Board's stakeholders.
Additionally, beginning in 2011, the Board has done extensive outreach
to include presentations, handouts, and industry meeting attendance. As
an alternative to an assessment rate increase, the Board considered
cutting programs. The Board reduced honey research in order to maintain
marketing programs and considered cutting additional marketing
programs. However, after further analysis, it was determined that
additional cuts would hurt the program. In late 2013, the Board
presented the proposed assessment increase to the various honey
associations. Ultimately, at its January 2014 meeting, the Board
unanimously recommended increasing the assessment rate to $0.0125 per
pound for the first year (January 1 through December 31, 2015) and to
$0.015 per pound for the second year and beyond (on and after January
1, 2016).
A proposed rule concerning this action was published in the Federal
Register on November 18, 2014 (79 FR 68636). The Board included
notifications about the proposed rule in its newsletters and also
mailed related information to honey packers and importers. Finally, the
proposal was made available through the Internet by USDA and the Office
of the Federal Register. A 30-day comment period ending December 18,
2014, was provided to allow interested persons to submit comments.
Analysis of Comments
Three comments were received in response to the proposed rule; two
supported the increase, and one opposed the action. The two comments
which supported increasing the assessment rate stated that the
additional funds would allow the Board to expand its programs to
promote the benefits of honey and honey products and develop new
products that contain honey as a key ingredient. A commenter further
stated that honey and honey bees are important to agriculture and the
environment.
The commenter in opposition to the proposal did not see the need to
increase the assessment rate by 50 percent. The commenter stated that
honey assessments have increased over the years because honey
consumption has increased. The commenter opined that any increase in
the honey budget should come from increased honey sales rather than
increasing the assessment rate. USDA concurs that an increase in honey
sales and consumption will increase Board income. However, maintaining
the current $0.01 per pound assessment rate will not generate the
amount of funds necessary to fund additional production research, human
clinical trials, and conduct promotion activities needed to continue to
build demand to move the growing supply of honey and honey products.
Thus, no changes have been made to the rule based on this comment.
After consideration of all relevant matters presented, including
the information and recommendation submitted by the Board and other
available information, it is hereby found that this rule, as
hereinafter set forth, is consistent with and will effectuate the
purposes of the 1996 Act.
List of Subjects in 7 CFR Part 1212
Administrative practice and procedure, Advertising, Consumer
information, Honey Packer and importer promotion, Marketing agreements,
Reporting and recordkeeping requirements.
For the reasons set forth in the preamble, part 1212, Chapter XI of
Title 7 is amended as follows:
PART 1212--HONEY PACKERS AND IMPORTERS RESEARCH, PROMOTION,
CONSUMER EDUCATION AND INDUSTRY INFORMATION ORDER
0
1. The authority citation for 7 CFR part 1212 continues to read as
follows:
Authority: 7 U.S.C. 7411-7425; 7 U.S.C. 7401.
0
2. In Sec. 1212.52, paragraphs (a), (b), (c), (d), and (e) are revised
to read as follows:
Sec. 1212.52 Assessments.
(a) The Board will cover its expenses by levying in a manner
prescribed by the Secretary an assessment on first handlers and
importers. For the period January 1 through December 31, 2015, the
assessment rate shall be $0.0125 per pound of assessable honey and
honey products. On and after January 1, 2016, the assessment rate shall
be $0.015 per pound of assessable honey and honey products.
(b) Each first handler shall pay the assessment to the Board on all
domestically produced honey or honey products the first handler
handles. A producer shall pay the Board the assessment on all honey or
honey products for which the producer is the first handler.
[[Page 22366]]
(c) Each first handler responsible for remitting assessments shall
remit the amounts due to the Board's office on a monthly basis no later
than the fifteenth day of the month following the month in which the
honey or honey products were marketed.
(d) Each importer shall pay an assessment to the Board on all honey
or honey products the importer imports into the United States. An
importer shall pay the assessment to the Board through the United
States Customs and Border Protection (Customs) when the honey or honey
products being assessed enters the United States. If Customs does not
collect an assessment from an importer, the importer is responsible for
paying the assessment to the Board.
(e) The import assessment recommended by the Board and approved by
the Secretary shall be uniformly applied to imported honey or honey
products that are identified as HTS heading numbers 0409.00.00 and
2106.90.9988 by the Harmonized Tariff Schedule of the United States or
any other numbers used to identify honey or honey products.
* * * * *
0
3. In Sec. 1212.53, paragraph (d) is revised to read as follows:
Sec. 1212.53 Exemption from assessment.
* * * * *
(d) Upon receipt of an application, the Board shall determine
whether an exemption may be granted. The Board will then issue, if
deemed appropriate, a certificate of exemption to each person who is
eligible to receive one. The exemption is effective when approved by
the Board. It is the responsibility of these persons to retain a copy
of the certificate of exemption.
* * * * *
0
4. Section 1212.71 is revised to read as follows:
Sec. 1212.71 Book and records.
Each first handler and importer, including those who are exempt
under this subpart, must maintain any books and records necessary to
carry out the provisions of this part, and any regulations issued under
this part, including the books and records necessary to verify any
required reports. Books and records must be made available during
normal business hours for inspection by the Board's or Secretary's
employees or agents. A first handler or importer must maintain the
books and records for three years beyond the fiscal period to which
they apply.
Dated: April 16, 2015.
Rex A. Barnes,
Associate Administrator.
[FR Doc. 2015-09292 Filed 4-21-15; 8:45 am]
BILLING CODE 3410-02P