Proposed Data Collections Submitted for Public Comment and Recommendations, 6725-6726 [2015-02327]

Download as PDF Federal Register / Vol. 80, No. 25 / Friday, February 6, 2015 / Notices Responses: 17,268,890; Total Annual Hours: 15,305,484. (For policy questions regarding this collection contact Cheryl Wiseman at 410–786–1175.) Dated: February 3, 2015. William N. Parham, III, Director, Paperwork Reduction Staff, Office of Strategic Operations and Regulatory Affairs. [FR Doc. 2015–02413 Filed 2–5–15; 8:45 am] BILLING CODE 4120–01–P DEPARTMENT OF HEALTH AND HUMAN SERVICES Centers for Disease Control and Prevention agency. This includes the time needed to review instructions; to develop, acquire, install and utilize technology and systems for the purpose of collecting, validating and verifying information, processing and maintaining information, and disclosing and providing information; to train personnel and to be able to respond to a collection of information, to search data sources, to complete and review the collection of information; and to transmit or otherwise disclose the information. Written comments should be received within 60 days of this notice. Proposed Data Collections Submitted for Public Comment and Recommendations Proposed Project Digital Media and Tobacco Outcomes Study—New—National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease Control and Prevention (CDC). The Centers for Disease Control and Prevention (CDC), as part of its continuing effort to reduce public burden and maximize the utility of government information, invites the general public and other Federal agencies to take this opportunity to comment on proposed and/or continuing information collections, as required by the Paperwork Reduction Act of 1995. To request more information on the below proposed project or to obtain a copy of the information collection plan and instruments, call 404–639–7570 or send comments to Leroy A. Richardson, 1600 Clifton Road, MS–D74, Atlanta, GA 30333 or send an email to omb@cdc.gov. Comments submitted in response to this notice will be summarized and/or included in the request for Office of Management and Budget (OMB) approval. Comments are invited on: (a) Whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information shall have practical utility; (b) the accuracy of the agency’s estimate of the burden of the proposed collection of information; (c) ways to enhance the quality, utility, and clarity of the information to be collected; (d) ways to minimize the burden of the collection of information on respondents, including through the use of automated collection techniques or other forms of information technology; and (e) estimates of capital or start-up costs and costs of operation, maintenance, and purchase of services to provide information. Burden means the total time, effort, or financial resources expended by persons to generate, maintain, retain, disclose or provide information to or for a Federal Background and Brief Description In 2012, CDC launched the first federally funded, national mass media campaign to educate consumers about the adverse health consequences of tobacco use (the National Tobacco Prevention and Control Public Education Campaign, or ‘‘the campaign’’). The campaign continued in 2013 and 2014 with advertisements known as ‘‘Tips from Former Smokers.’’ CDC plans to continue the campaign in 2015 and 2016, with new ads scheduled for release between March and July, 2015. CDC is conducting a series of longitudinal surveys to assess campaign impact in both smokers and nonsmokers (OMB No. 0920–0923, exp. 3/31/2017). The campaign evaluation strategy is based on self-reported measures of consumer awareness of and exposure to specific campaign advertisements; changes in consumer knowledge, attitudes, and beliefs relating to smoking and secondhand smoke; smokers’ behaviors related to cessation; and nonsmokers’ encouragement of smokers to quit smoking and seek cessation services. The campaign includes digital advertising, which is now a mainstay of tobacco prevention campaigns because of the efficiency of digital ad placement, lower costs associated with digital ads, and the ability to reach individuals who do not use traditional media. Digital advertising also offers a unique opportunity to examine the relationship between ad exposure and consumer behavior. For example, Internet analytic tools can be used to verify an individual’s exposure to a digital ad or to ascertain whether an individual has visited Web-based sources of information about tobacco use or asabaliauskas on DSK5VPTVN1PROD with NOTICES [60Day–15–15MZ] VerDate Sep<11>2014 18:52 Feb 05, 2015 Jkt 235001 PO 00000 Frm 00045 Fmt 4703 Sfmt 4703 6725 tobacco cessation. These tools and methods provide objective measures of ad exposure and information-seeking behavior and are not subject to the recall bias inherent in self-reported data. To supplement ongoing campaign evaluation efforts, CDC proposes to employ Internet analytic tools as part of an enhanced evaluation of the digital ad component of the mass media campaign. The evaluation study will not be conducted in the general U.S. population of Internet users. Individuals who participate in the proposed evaluation will be smokers recruited from an existing panel of adult Internet users who have agreed to allow monitoring of their Internet usage. Panels of this type are established and utilized by market research firms to elucidate consumer behavior. Panelists agree to download software on their computers that enables the market research company to unobtrusively track their web behavior, including Web sites visited, searches they conduct, purchases they make, and ads that are delivered on sites visited, regardless of whether the ads are selected (clicked) or not. These data are then aggregated and weighted to provide estimates of online consumer behaviors. CDC will employ an evaluation contractor to interface with a market research company and tobacco smokers who are part of an existing panel. For panelists who agree to participate in the Digital Media and Tobacco Outcomes Study, the contractor will analyze Internet usage data in conjunction with additional information collected directly from the study participants. All information collection will be coordinated with key events in the 2015 mass media campaign. In the recruitment phase of the study, panelists will be notified about the CDCsponsored study and will have the opportunity to voluntarily consent to participate or decline to participate. They will also provide demographic information and be screened for eligibility. In the second phase, respondents will complete an online questionnaire soon after the digital ads have been aired (Wave 1 survey). Information will be collected about smokers’ exposure to campaign digital advertisements and self-reported knowledge, attitudes, and beliefs related to smoking, and smoking-related information seeking. The questionnaire will also measure behaviors related to smoking cessation and intentions to quit smoking. In the third phase of the study, the same online questionnaire will be administered to respondents approximately 30 days after completion of the first survey (Wave 2 survey). E:\FR\FM\06FEN1.SGM 06FEN1 6726 Federal Register / Vol. 80, No. 25 / Friday, February 6, 2015 / Notices CDC and the evaluation contractor will use the Internet usage data and the survey information collected from study participants to examine the statistical relationships between confirmed exposure (or non-exposure) to the campaign’s digital and social media known limitations of the methodology, such as use of a convenience sample of respondents. OMB approval is requested for one year. Participation is voluntary and there are no costs to respondents other than their time. advertising and outcomes of interest for campaign evaluation. The study will provide CDC with new, timely, and relevant information regarding the reach and efficacy of the digital advertising component of the campaign in 2015. All findings will be interpreted in light of ESTIMATED ANNUALIZED BURDEN HOURS Number of responses per respondent Number of respondents Average burden per response (in hours) Total burden (in hours) Type of respondent Form name Market Research Panelists ............... Screening and Consent Questionnaire. Digital Media and Tobacco Outcomes Questionnaire (Wave 1). Digital Media and Tobacco Outcomes Questionnaire (Wave 2). 50,000 1 2/60 1,667 5,000 1 20/60 1,667 2,400 1 20/60 800 ........................................................... ........................ ........................ ........................ 4,134 Adult Panelists Who Are Tobacco Smokers. Total ........................................... Leroy A. Richardson, Chief, Information Collection Review Office, Office of Scientific Integrity, Office of the Associate Director for Science, Office of the Director, Centers for Disease Control and Prevention. [FR Doc. 2015–02327 Filed 2–5–15; 8:45 am] BILLING CODE 4163–18–P Centers for Medicare & Medicaid Services [Document Identifiers CMS–10410, CMS–R– 74, CMS–2552–10 and CMS–855R] Agency Information Collection Activities: Proposed Collection; Comment Request Centers for Medicare & Medicaid Services. ACTION: Notice. AGENCY: The Centers for Medicare & Medicaid Services (CMS) is announcing an opportunity for the public to comment on CMS’ intention to collect information from the public. Under the Paperwork Reduction Act of 1995 (the PRA), federal agencies are required to publish notice in the Federal Register concerning each proposed collection of information (including each proposed extension or reinstatement of an existing collection of information) and to allow 60 days for public comment on the proposed action. Interested persons are invited to send comments regarding our burden estimates or any other aspect of this collection of information, including any of the following subjects: (1) The necessity and utility of the proposed information collection for the proper asabaliauskas on DSK5VPTVN1PROD with NOTICES VerDate Sep<11>2014 18:52 Feb 05, 2015 Jkt 235001 and CMS document identifier, to Paperwork@cms.hhs.gov. 3. Call the Reports Clearance Office at (410) 786–1326. FOR FURTHER INFORMATION CONTACT: Reports Clearance Office at (410) 786– 1326. Comments must be received by April 7, 2015. ADDRESSES: When commenting, please reference the document identifier or OMB control number (OCN). To be assured consideration, comments and recommendations must be submitted in any one of the following ways: 1. Electronically. You may send your comments electronically to https:// www.regulations.gov. Follow the instructions for ‘‘Comment or Submission’’ or ‘‘More Search Options’’ to find the information collection document(s) that are accepting comments. 2. By regular mail. You may mail written comments to the following address: CMS, Office of Strategic Operations and Regulatory Affairs, Division of Regulations Development, Attention: Document Identifier/OMB Control Number llllll, Room C4–26–05, 7500 Security Boulevard, Baltimore, Maryland 21244–1850. To obtain copies of a supporting statement and any related forms for the proposed collection(s) summarized in this notice, you may make your request using one of following: 1. Access CMS’ Web site address at https://www.cms.hhs.gov/ PaperworkReductionActof1995. 2. Email your request, including your address, phone number, OMB number, Contents DATES: DEPARTMENT OF HEALTH AND HUMAN SERVICES SUMMARY: performance of the agency’s functions; (2) the accuracy of the estimated burden; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) the use of automated collection techniques or other forms of information technology to minimize the information collection burden. PO 00000 Frm 00046 Fmt 4703 Sfmt 4703 SUPPLEMENTARY INFORMATION: This notice sets out a summary of the use and burden associated with the following information collections. More detailed information can be found in each collection’s supporting statement and associated materials (see ADDRESSES). CMS–10410 Medicaid Program; Eligibility Changes under the Affordable Care Act of 2010 CMS–R–74 Income and Eligibility Verification System Reporting and Supporting Regulations CMS–2552–10 Hospital and Hospital Health Care Complex Cost Report CMS–855R Medicare Enrollment Application: Reassignment of Medicare Benefits Under the PRA (44 U.S.C. 3501– 3520), federal agencies must obtain approval from the Office of Management and Budget (OMB) for each collection of information they conduct or sponsor. The term ‘‘collection of information’’ is defined in 44 U.S.C. 3502(3) and 5 CFR 1320.3(c) and includes agency requests or requirements that members of the public submit reports, keep records, or provide information to a third party. Section 3506(c)(2)(A) of the PRA requires federal agencies to publish a 60-day notice in the Federal Register concerning each proposed collection of information, including each proposed extension or reinstatement of an existing E:\FR\FM\06FEN1.SGM 06FEN1

Agencies

[Federal Register Volume 80, Number 25 (Friday, February 6, 2015)]
[Notices]
[Pages 6725-6726]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2015-02327]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-15-15MZ]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC), as part of 
its continuing effort to reduce public burden and maximize the utility 
of government information, invites the general public and other Federal 
agencies to take this opportunity to comment on proposed and/or 
continuing information collections, as required by the Paperwork 
Reduction Act of 1995. To request more information on the below 
proposed project or to obtain a copy of the information collection plan 
and instruments, call 404-639-7570 or send comments to Leroy A. 
Richardson, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an 
email to omb@cdc.gov.
    Comments submitted in response to this notice will be summarized 
and/or included in the request for Office of Management and Budget 
(OMB) approval. Comments are invited on: (a) Whether the proposed 
collection of information is necessary for the proper performance of 
the functions of the agency, including whether the information shall 
have practical utility; (b) the accuracy of the agency's estimate of 
the burden of the proposed collection of information; (c) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; (d) ways to minimize the burden of the collection of 
information on respondents, including through the use of automated 
collection techniques or other forms of information technology; and (e) 
estimates of capital or start-up costs and costs of operation, 
maintenance, and purchase of services to provide information. Burden 
means the total time, effort, or financial resources expended by 
persons to generate, maintain, retain, disclose or provide information 
to or for a Federal agency. This includes the time needed to review 
instructions; to develop, acquire, install and utilize technology and 
systems for the purpose of collecting, validating and verifying 
information, processing and maintaining information, and disclosing and 
providing information; to train personnel and to be able to respond to 
a collection of information, to search data sources, to complete and 
review the collection of information; and to transmit or otherwise 
disclose the information. Written comments should be received within 60 
days of this notice.

Proposed Project

    Digital Media and Tobacco Outcomes Study--New--National Center for 
Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers for 
Disease Control and Prevention (CDC).

Background and Brief Description

    In 2012, CDC launched the first federally funded, national mass 
media campaign to educate consumers about the adverse health 
consequences of tobacco use (the National Tobacco Prevention and 
Control Public Education Campaign, or ``the campaign''). The campaign 
continued in 2013 and 2014 with advertisements known as ``Tips from 
Former Smokers.'' CDC plans to continue the campaign in 2015 and 2016, 
with new ads scheduled for release between March and July, 2015. CDC is 
conducting a series of longitudinal surveys to assess campaign impact 
in both smokers and nonsmokers (OMB No. 0920-0923, exp. 3/31/2017). The 
campaign evaluation strategy is based on self-reported measures of 
consumer awareness of and exposure to specific campaign advertisements; 
changes in consumer knowledge, attitudes, and beliefs relating to 
smoking and secondhand smoke; smokers' behaviors related to cessation; 
and nonsmokers' encouragement of smokers to quit smoking and seek 
cessation services.
    The campaign includes digital advertising, which is now a mainstay 
of tobacco prevention campaigns because of the efficiency of digital ad 
placement, lower costs associated with digital ads, and the ability to 
reach individuals who do not use traditional media. Digital advertising 
also offers a unique opportunity to examine the relationship between ad 
exposure and consumer behavior. For example, Internet analytic tools 
can be used to verify an individual's exposure to a digital ad or to 
ascertain whether an individual has visited Web-based sources of 
information about tobacco use or tobacco cessation. These tools and 
methods provide objective measures of ad exposure and information-
seeking behavior and are not subject to the recall bias inherent in 
self-reported data.
    To supplement ongoing campaign evaluation efforts, CDC proposes to 
employ Internet analytic tools as part of an enhanced evaluation of the 
digital ad component of the mass media campaign. The evaluation study 
will not be conducted in the general U.S. population of Internet users. 
Individuals who participate in the proposed evaluation will be smokers 
recruited from an existing panel of adult Internet users who have 
agreed to allow monitoring of their Internet usage. Panels of this type 
are established and utilized by market research firms to elucidate 
consumer behavior. Panelists agree to download software on their 
computers that enables the market research company to unobtrusively 
track their web behavior, including Web sites visited, searches they 
conduct, purchases they make, and ads that are delivered on sites 
visited, regardless of whether the ads are selected (clicked) or not. 
These data are then aggregated and weighted to provide estimates of 
online consumer behaviors.
    CDC will employ an evaluation contractor to interface with a market 
research company and tobacco smokers who are part of an existing panel. 
For panelists who agree to participate in the Digital Media and Tobacco 
Outcomes Study, the contractor will analyze Internet usage data in 
conjunction with additional information collected directly from the 
study participants. All information collection will be coordinated with 
key events in the 2015 mass media campaign.
    In the recruitment phase of the study, panelists will be notified 
about the CDC-sponsored study and will have the opportunity to 
voluntarily consent to participate or decline to participate. They will 
also provide demographic information and be screened for eligibility. 
In the second phase, respondents will complete an online questionnaire 
soon after the digital ads have been aired (Wave 1 survey). Information 
will be collected about smokers' exposure to campaign digital 
advertisements and self-reported knowledge, attitudes, and beliefs 
related to smoking, and smoking-related information seeking. The 
questionnaire will also measure behaviors related to smoking cessation 
and intentions to quit smoking. In the third phase of the study, the 
same online questionnaire will be administered to respondents 
approximately 30 days after completion of the first survey (Wave 2 
survey).

[[Page 6726]]

    CDC and the evaluation contractor will use the Internet usage data 
and the survey information collected from study participants to examine 
the statistical relationships between confirmed exposure (or non-
exposure) to the campaign's digital and social media advertising and 
outcomes of interest for campaign evaluation. The study will provide 
CDC with new, timely, and relevant information regarding the reach and 
efficacy of the digital advertising component of the campaign in 2015. 
All findings will be interpreted in light of known limitations of the 
methodology, such as use of a convenience sample of respondents.
    OMB approval is requested for one year. Participation is voluntary 
and there are no costs to respondents other than their time.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                     Number of    Average burden
      Type of respondent            Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)      (in hours)
----------------------------------------------------------------------------------------------------------------
Market Research Panelists.....  Screening and             50,000               1            2/60           1,667
                                 Consent
                                 Questionnaire.
Adult Panelists Who Are         Digital Media              5,000               1           20/60           1,667
 Tobacco Smokers.                and Tobacco
                                 Outcomes
                                 Questionnaire
                                 (Wave 1).
                                Digital Media              2,400               1           20/60             800
                                 and Tobacco
                                 Outcomes
                                 Questionnaire
                                 (Wave 2).
                                                 ---------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............           4,134
----------------------------------------------------------------------------------------------------------------


Leroy A. Richardson,
Chief, Information Collection Review Office, Office of Scientific 
Integrity, Office of the Associate Director for Science, Office of the 
Director, Centers for Disease Control and Prevention.
[FR Doc. 2015-02327 Filed 2-5-15; 8:45 am]
BILLING CODE 4163-18-P
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