Agency Information Collection Activities; Proposed Collection; Comment Request, 11789-11791 [2014-04566]
Download as PDF
Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices
also may be used by cable operators to
conduct field surveys to determine
necessary data in connection with a
formal application for installation of a
radio system, or to conduct equipment,
program, service, and path tests.
Federal Communications Commission.
Gloria J. Miles,
Federal Register Liaison, Office of the
Secretary, Office of Managing Director.
[FR Doc. 2014–04521 Filed 2–28–14; 8:45 am]
BILLING CODE 6712–01–P
FEDERAL COMMUNICATIONS
COMMISSION
Information Collection Being Reviewed
by the Federal Communications
Commission Under Delegated
Federal Communications
Commission.
ACTION: Notice and request for
comments.
mstockstill on DSK4VPTVN1PROD with NOTICES
AGENCY:
SUMMARY: As part of its continuing effort
to reduce paperwork burdens, and as
required by the Paperwork Reduction
Act (PRA) of 1995 (44 U.S.C. 3501–
3520), the Federal Communications
Commission (FCC or the Commission)
invites the general public and other
Federal agencies to take this
opportunity to comment on the
following information collection.
Comments are requested concerning:
whether the proposed collection of
information is necessary for the proper
performance of the functions of the
Commission, including whether the
information shall have practical utility;
the accuracy of the Commission’s
burden estimate; ways to enhance the
quality, utility, and clarity of the
information collected; ways to minimize
the burden of the collection of
information on the respondents,
including the use of automated
collection techniques or other forms of
information technology; and ways to
further reduce the information
collection burden on small business
concerns with fewer than 25 employees.
The FCC may not conduct or sponsor
a collection of information unless it
displays a currently valid control
number. No person shall be subject to
any penalty for failing to comply with
a collection of information subject to the
PRA that does not display a valid Office
of Management and Budget (OMB)
control number.
DATES: Written PRA comments should
be submitted on or before May 2, 2014.
If you anticipate that you will be
submitting comments, but find it
difficult to do so within the period of
time allowed by this notice, you should
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19:40 Feb 28, 2014
Jkt 232001
advise the contact listed below as soon
as possible.
ADDRESSES: Direct all PRA comments to
Cathy Williams, FCC, via email PRA@
fcc.gov and to Cathy.Williams@fcc.gov.
FOR FURTHER INFORMATION CONTACT: For
additional information about the
information collection, contact Cathy
Williams at (202) 418–2918.
SUPPLEMENTARY INFORMATION: OMB
Control Number: 3060–0288.
Title: 47 CFR 78.33, Special
Temporary Authority (Cable Television
Relay Stations).
Form Number: Not applicable.
Type of Review: Extension of a
currently approved collection.
Respondents: Business and other forprofit entities.
Number of Respondents and
Responses: 35 respondents and 35
responses.
Estimated Time per Response: 4
hours.
Frequency of Response: On occasion
reporting requirement.
Obligation to Respond: Required to
obtain or retain benefits. The statutory
authority for this collection of
information is contained Section 154(i)
of the Communications Act of 1934, as
amended.
Total Annual Burden: 140 hours.
Total Annual Costs: $5,250.
Nature and Extent of Confidentiality:
There is no need for confidentiality with
this collection of information.
Privacy Impact Assessment(s): No
impacts.
Needs and Uses: 47 CFR 78.33
permits cable television relay station
(CARS) operators to file informal
requests for special temporary authority
(STA) to install and operate equipment
in a manner different than the way
normally authorized in the station
license. The special temporary authority
also may be used by cable operators to
conduct field surveys to determine
necessary data in connection with a
formal application for installation of a
radio system, or to conduct equipment,
program, service, and path tests.
Federal Communications Commission.
Gloria J. Miles,
Federal Register Liaison, Office of the
Secretary, Office of Managing Director.
[FR Doc. 2014–04520 Filed 2–28–14; 8:45 am]
BILLING CODE 6712–01–P
FEDERAL TRADE COMMISSION
Agency Information Collection
Activities; Proposed Collection;
Comment Request
Federal Trade Commission
(‘‘Commission’’ or ‘‘FTC’’).
AGENCY:
PO 00000
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Fmt 4703
Sfmt 4703
ACTION:
11789
Notice.
SUMMARY: The FTC intends to conduct
an evaluation of Admongo, its
advertising literacy program for children
ages 8—12. The evaluation will involve
a randomized controlled trial of the
Admongo online game, using an
internet panel recruited by a market
research company. This research will be
conducted to further the FTC’s mission
of protecting consumers from unfair and
deceptive marketing. We will consider
comments on this proposed research
before submitting a request for Office of
Management and Budget (OMB) review
under the Paperwork Reduction Act
(PRA).
DATES: Comments must be submitted on
or before May 2, 2014.
ADDRESSES: Interested parties may file a
comment online or on paper, by
following the instructions in the
Request for Comment part of the
SUPPLEMENTARY INFORMATION section
below. Write ‘‘Admongo Evaluation,
FTC File No. P085200’’ on your
comment, and file your comment online
at https://ftcpublic.commentworks.com/
ftc/admongoevaluationpra, by following
the instructions on the web-based form.
If you prefer to file your comment on
paper, mail or deliver your comment to
the following address: Federal Trade
Commission, Office of the Secretary,
Room H–113 (Annex J), 600
Pennsylvania Avenue NW., Washington,
DC 20580.
FOR FURTHER INFORMATION CONTACT:
David Givens, Economist, Bureau of
Economics, Federal Trade Commission,
600 Pennsylvania Avenue NW., Mail
Stop NJ–4136, Washington, DC 20580.
Telephone: (202) 326–3397.
SUPPLEMENTARY INFORMATION:
I. Background
As the nation’s consumer protection
agency, the FTC is responsible for
enforcing laws that prohibit unfair and
deceptive advertising and marketing
practices. Part of this mission involves
educating consumers, including young
consumers. In April 2010, the FTC
launched a youth-directed multi-media
advertising literacy campaign called
Admongo and distributed
accompanying lesson plans to 100,000
educators in every U.S. public school
with a fifth or sixth grade class. The
Admongo program aims to help
children from 8 to 12 become more
discerning consumers of information.
The program has three broad objectives:
(1) Raising awareness of advertising and
marketing messages; (2) teaching critical
thinking skills that will help children
analyze and interpret advertisements;
E:\FR\FM\03MRN1.SGM
03MRN1
11790
Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices
mstockstill on DSK4VPTVN1PROD with NOTICES
and (3) demonstrating the benefits of
being an informed consumer. The
program is designed to teach students
specific skills: how to identify ads, how
to identify the ways advertisers target
certain groups of consumers, how to
spot persuasive techniques commonly
employed by ads, and how to apply an
understanding of advertising techniques
to make smarter purchases. The
campaign includes an online game, inschool lesson plans, training videos for
teachers, and sample ads that can be
used at home and in the classroom.
The public can utilize individual
components of Admongo as desired, or
alternatively, schools can integrate all
the components to build a cohesive unit
on advertising literacy. All materials are
free and can be viewed at
www.admongo.gov.
The proposed evaluation is designed
to assess the impact of the Admongo
online game. The game is an interactive
teaching tool in which players advance
levels by mastering progressively more
sophisticated topics in advertising.
Players start by identifying ads,
including logos and product placement;
they advance to learning about the
elements of advertising (graphics, copy,
video and audio) and then how ads are
targeted. The game culminates in
players creating their own video ad to
target a specific audience.
The proposed evaluation seeks to
measure the effect of playing the
Admongo game on a child’s level of
advertising literacy, as measured by a
test specially written for this purpose by
FTC staff. The online game is the one
component of the Admongo program
that children can most easily discover,
engage with, and learn from on their
own. The FTC would like to evaluate
the effectiveness of the online game.
Cost effectiveness data will enable FTC
staff to evaluate both this program and
the potential use of other similar
programs in the future. The FTC is
particularly interested in the effect of
game play on the ability to interpret real
ads (i.e., to differentiate explicit and
implied claims, to identify particular
persuasive techniques and understand
why they were chosen, etc.), as well as
the ways in which this effect varies by
age and other family and demographic
characteristics.
II. Paperwork Reduction Act
Under the PRA, 44 U.S.C. 3501–3521,
federal agencies must obtain approval
(‘‘clearance’’) from OMB for each
collection of information they conduct
or sponsor. ‘‘Collection of information’’
includes disclosure to an agency, third
parties, or the public of information by
or for an agency through identical
VerDate Mar<15>2010
19:40 Feb 28, 2014
Jkt 232001
questions posed to, or identical
reporting, recordkeeping, or disclosure
requirements imposed on, ten or more
persons. 44 U.S.C. 3502(3)(A). As
required by section 3506(c)(2)(A) of the
PRA, the FTC is providing an
opportunity for public comment before
seeking OMB clearance for the
information collections presented here.
The FTC invites comments on: (1)
Whether the proposed collection of
information is necessary for the proper
performance of the functions of the
agency, including whether the
information will have practical utility;
(2) the accuracy of the agency’s estimate
of the burden of the proposed collection
of information, including the validity of
the methodology and assumptions used;
(3) ways to enhance the quality, utility,
and clarity of the information to be
collected; and (4) ways to minimize the
burden of the collection of information.
A. Description of the collection of
information and proposed use
Subject to OMB approval, the FTC
will conduct a randomized trial of the
Admongo online game, involving 800
students, ages 8–12. A market research
contractor will select students for
participation from among its existing
panelists. Students must have parental
permission to participate in the
evaluation. A randomly selected half of
the participants will be assigned to a
treatment group, and the remaining
students will be assigned to a control
group.
Treatment students will be instructed
to play the Admongo online game from
their homes for one hour and then to
complete an advertising literacy test
(also online) within the allotted time (20
minutes). To ensure that each treatment
student’s true exposure to the game is
accurately recorded, her time spent
playing (and other measures of her
performance within the game) will be
monitored and logged by the game’s
server. Control students will be
instructed to take the test without
playing the Admongo game. To ensure
that control group members do not play
the game, no mention will be made to
these students about the existence of
Admongo or its connection to the test
they are instructed to take. To further
ensure the integrity of the evaluation,
the market research company will
screen out any panelist who has been
exposed to Admongo prior to this study.
Admongo’s effect on ad literacy will
be estimated from the difference in test
scores between the control and
treatment groups. Additional variables
measuring demographic, financial, and
family characteristics of the students, to
the extent this information can be
PO 00000
Frm 00041
Fmt 4703
Sfmt 4703
captured through a screening
questionnaire that is administered to
participants’ parents, will increase the
precision of the estimate of Admongo’s
impact and also will reveal the
influence of these factors on ad literacy.
The sample will be selected to mirror
the 8–12 year-old U.S. population along
a number of observable dimensions.
However, because participation in the
study is voluntary, the sample may
suffer from selection bias and may not
constitute a nationally representative
sample of 8–12 year-old American
children. Therefore, the estimate of
Admongo’s impact, derived from this
sample, will not generalize to the
broader audience of all 8–12 year-old
Americans.
B. Estimated Burden Hours
The proposed evaluation will involve
800 students ages 8–12. The half of the
sample assigned to the treatment group
will play the Admongo online game for
one hour and then take a 20-minute
advertising literacy test immediately
afterwards. The time burden for the
treatment-group totals 533 hours. The
half of the sample assigned to the
control group will take the quiz without
playing the game. The time burden for
the control group will be only the time
required to take the test—133 hours in
total. Finally, a parent of each
participating student will be asked to
complete a screening questionnaire,
estimated to take 5 minutes. The
aggregate time burden from the
questionnaire totals 67 hours. Therefore,
the total time burden for all participants
equals 733 hours.
C. Estimated Costs
The costs to respondents involve only
the time cost of playing the Admongo
online game and/or taking the online
advertising literacy test. Participation in
the evaluation is voluntary; respondents
are drawn from existing pools of
internet panelists (i.e., households that
have already indicated they are willing
and able to take part in internet
research), and participants and their
parents are free to refuse the invitation
to participate in any particular study.
All students (or their parents) will be
compensated at the standard rate by the
market research company that recruits
them and runs the experiment.
Treatment-group students are expected
to be compensated more than controlgroup students due to the former
group’s substantially larger time
commitment.
D. Request For Comment
You can file a comment online or on
paper. For the Commission to consider
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03MRN1
mstockstill on DSK4VPTVN1PROD with NOTICES
Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices
your comment, we must receive it on or
before May 2, 2014. Write ‘‘Admongo
Evaluation, FTC File No. P085200’’ on
your comment. Your comment,
including your name and your state,
will be placed on the public record of
this proceeding, including, to the extent
practicable, on the public Commission
Web site, at https://www.ftc.gov/os/
publiccomments.shtm. As a matter of
discretion, the Commission tries to
remove individuals’ home contact
information from comments before
placing them on the Commission Web
site.
Because your comment will be made
public, you are solely responsible for
making sure that your comment does
not include any sensitive personal
information, like anyone’s Social
Security number, date of birth, driver’s
license number or other state
identification number or foreign country
equivalent, passport number, financial
account number, or credit or debit card
number. You are also solely responsible
for making sure that your comment does
not include any sensitive health
information, like medical records or
other individually identifiable health
information. In addition, do not include
any ‘‘[t]rade secret or any commercial or
financial information which . . . is
privileged or confidential,’’ as discussed
in Section 6(f) of the FTC Act, 15 U.S.C.
46(f), and FTC Rule 4.10(a)(2), 16 CFR
4.10(a)(2). In particular, do not include
competitively sensitive information
such as costs, sales statistics,
inventories, formulas, patterns, devices,
manufacturing processes, or customer
names.
If you want the Commission to give
your comment confidential treatment,
you must file it in paper form, with a
request for confidential treatment, and
you have to follow the procedure
explained in FTC Rule 4.9(c), 16 CFR
4.9(c).1 Your comment will be kept
confidential only if the FTC General
Counsel grants your request in
accordance with the law and the public
interest.
Postal mail addressed to the
Commission is subject to delay due to
heightened security screening. As a
result, we encourage you to submit your
comments online. To make sure that the
Commission considers your online
comment, you must file it at https://
ftcpublic.commentworks.com/ftc/
admongoevaluationpra, by following
the instructions on the web-based form.
1 In particular, the written request for confidential
treatment that accompanies the comment must
include the factual and legal basis for the request,
and must identify the specific portions of the
comment to be withheld from the public record. See
FTC Rule 4.9(c), 16 CFR 4.9(c).
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19:40 Feb 28, 2014
Jkt 232001
If this Notice appears at https://
www.regulations.gov/#home, you also
may file a comment through that Web
site.
If you file your comment on paper,
write ‘‘Admongo Evaluation, FTC File
No. P085200’’ on your comment and on
the envelope, and mail or deliver it to
the following address: Federal Trade
Commission, Office of the Secretary,
Room H–113 (Annex J), 600
Pennsylvania Avenue NW., Washington,
DC 20580. If possible, submit your
paper comment to the Commission by
courier or overnight service.
Visit the Commission Web site at
https://www.ftc.gov to read this Notice
and the news release describing it. The
FTC Act and other laws that the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives on or
before May 2, 2014. You can find more
information, including routine uses
permitted by the Privacy Act, in the
Commission’s privacy policy, at https://
www.ftc.gov/ftc/privacy.htm.
By direction of the Commission.
Janice Podoll Frankle,
Acting Secretary.
[FR Doc. 2014–04566 Filed 2–28–14; 8:45 am]
BILLING CODE 6750–01–P
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Office of the Secretary
[Document Identifier: HHS–OS–21223–30D]
Agency Information Collection
Activities; Submission to OMB for
Review and Approval; Public Comment
Request
Office of the Secretary, HHS.
Notice.
AGENCY:
ACTION:
SUMMARY: In compliance with section
3507(a)(1)(D) of the Paperwork
Reduction Act of 1995, the Office of the
Secretary (OS), Department of Health
and Human Services, has submitted an
Information Collection Request (ICR),
described below, to the Office of
Management and Budget (OMB) for
review and approval. The ICR is for
renewal of the approved information
collection assigned OMB control
number 0955–0009, scheduled to expire
on February 28, 2014. Comments
submitted during the first public review
of this ICR will be provided to OMB.
OMB will accept further comments from
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Fmt 4703
Sfmt 4703
11791
the public on this ICR during the review
and approval period.
DATES: Comments on the ICR must be
received on or before April 2, 2014.
ADDRESSES: Submit your comments to
OIRA_submission@omb.eop.gov or via
facsimile to (202) 395–5806.
FOR FURTHER INFORMATION CONTACT:
Information Collection Clearance staff,
Information.CollectionClearance@
hhs.gov or (202) 690–6162.
SUPPLEMENTARY INFORMATION: When
submitting comments or requesting
information, please include the OMB
control number 0955–0009 and
document identifier HHS–OS–21223–
30D for reference.
Information Collection Request Title:
Regional Extension Center Cooperative
Agreement Program (CRM Tool)
OMB No.: 0955–0009
Abstract: The Customer Relationship
Management (CRM) application is a
nimble business intelligence tool being
used by more than 1,500 users at ONC
partner organizations and grantees. The
CRM collects data from a large number
of users throughout the United States
who are ‘‘on the ground’’ helping
healthcare providers adopt and optimize
their IT systems, it provides near realtime data about the adoption,
utilization, and meaningful use of EHR
technology. Approximately half of all
Primary Care Providers in the nation are
represented in the CRM tool; data points
include provider location, credential,
specialty, whether live on an EHR and
what system, whether they’ve reached
MU, the time between these, and
narrative barriers experienced by many
of these.
Need and Proposed Use of the
Information: The CRM tool supplements
and is regularly merged with other data
sources both within and outside of HHS
and tracks program performance and
progress towards milestones. Combined
with ONC’s internal analytical capacity,
this data provides feedback that goes
beyond anecdotal evidence and can be
turned into tangible lessons learned that
are used to focus policy and program
efforts and ultimately achieve concrete
outcomes.
Likely Respondents: Regional
Extension Centers
Burden Statement: Burden in this
context means the time expended by
persons to generate, maintain, retain,
disclose or provide the information
requested. This includes the time
needed to review instructions, to
develop, acquire, install and utilize
technology and systems for the purpose
of collecting, validating and verifying
information, processing and
maintaining information, and disclosing
E:\FR\FM\03MRN1.SGM
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Agencies
[Federal Register Volume 79, Number 41 (Monday, March 3, 2014)]
[Notices]
[Pages 11789-11791]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-04566]
=======================================================================
-----------------------------------------------------------------------
FEDERAL TRADE COMMISSION
Agency Information Collection Activities; Proposed Collection;
Comment Request
AGENCY: Federal Trade Commission (``Commission'' or ``FTC'').
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: The FTC intends to conduct an evaluation of Admongo, its
advertising literacy program for children ages 8--12. The evaluation
will involve a randomized controlled trial of the Admongo online game,
using an internet panel recruited by a market research company. This
research will be conducted to further the FTC's mission of protecting
consumers from unfair and deceptive marketing. We will consider
comments on this proposed research before submitting a request for
Office of Management and Budget (OMB) review under the Paperwork
Reduction Act (PRA).
DATES: Comments must be submitted on or before May 2, 2014.
ADDRESSES: Interested parties may file a comment online or on paper, by
following the instructions in the Request for Comment part of the
SUPPLEMENTARY INFORMATION section below. Write ``Admongo Evaluation,
FTC File No. P085200'' on your comment, and file your comment online at
https://ftcpublic.commentworks.com/ftc/admongoevaluationpra, by
following the instructions on the web-based form. If you prefer to file
your comment on paper, mail or deliver your comment to the following
address: Federal Trade Commission, Office of the Secretary, Room H-113
(Annex J), 600 Pennsylvania Avenue NW., Washington, DC 20580.
FOR FURTHER INFORMATION CONTACT: David Givens, Economist, Bureau of
Economics, Federal Trade Commission, 600 Pennsylvania Avenue NW., Mail
Stop NJ-4136, Washington, DC 20580. Telephone: (202) 326-3397.
SUPPLEMENTARY INFORMATION:
I. Background
As the nation's consumer protection agency, the FTC is responsible
for enforcing laws that prohibit unfair and deceptive advertising and
marketing practices. Part of this mission involves educating consumers,
including young consumers. In April 2010, the FTC launched a youth-
directed multi-media advertising literacy campaign called Admongo and
distributed accompanying lesson plans to 100,000 educators in every
U.S. public school with a fifth or sixth grade class. The Admongo
program aims to help children from 8 to 12 become more discerning
consumers of information. The program has three broad objectives: (1)
Raising awareness of advertising and marketing messages; (2) teaching
critical thinking skills that will help children analyze and interpret
advertisements;
[[Page 11790]]
and (3) demonstrating the benefits of being an informed consumer. The
program is designed to teach students specific skills: how to identify
ads, how to identify the ways advertisers target certain groups of
consumers, how to spot persuasive techniques commonly employed by ads,
and how to apply an understanding of advertising techniques to make
smarter purchases. The campaign includes an online game, in-school
lesson plans, training videos for teachers, and sample ads that can be
used at home and in the classroom.
The public can utilize individual components of Admongo as desired,
or alternatively, schools can integrate all the components to build a
cohesive unit on advertising literacy. All materials are free and can
be viewed at www.admongo.gov.
The proposed evaluation is designed to assess the impact of the
Admongo online game. The game is an interactive teaching tool in which
players advance levels by mastering progressively more sophisticated
topics in advertising. Players start by identifying ads, including
logos and product placement; they advance to learning about the
elements of advertising (graphics, copy, video and audio) and then how
ads are targeted. The game culminates in players creating their own
video ad to target a specific audience.
The proposed evaluation seeks to measure the effect of playing the
Admongo game on a child's level of advertising literacy, as measured by
a test specially written for this purpose by FTC staff. The online game
is the one component of the Admongo program that children can most
easily discover, engage with, and learn from on their own. The FTC
would like to evaluate the effectiveness of the online game. Cost
effectiveness data will enable FTC staff to evaluate both this program
and the potential use of other similar programs in the future. The FTC
is particularly interested in the effect of game play on the ability to
interpret real ads (i.e., to differentiate explicit and implied claims,
to identify particular persuasive techniques and understand why they
were chosen, etc.), as well as the ways in which this effect varies by
age and other family and demographic characteristics.
II. Paperwork Reduction Act
Under the PRA, 44 U.S.C. 3501-3521, federal agencies must obtain
approval (``clearance'') from OMB for each collection of information
they conduct or sponsor. ``Collection of information'' includes
disclosure to an agency, third parties, or the public of information by
or for an agency through identical questions posed to, or identical
reporting, recordkeeping, or disclosure requirements imposed on, ten or
more persons. 44 U.S.C. 3502(3)(A). As required by section
3506(c)(2)(A) of the PRA, the FTC is providing an opportunity for
public comment before seeking OMB clearance for the information
collections presented here.
The FTC invites comments on: (1) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information will have practical
utility; (2) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (3) ways to enhance the quality,
utility, and clarity of the information to be collected; and (4) ways
to minimize the burden of the collection of information.
A. Description of the collection of information and proposed use
Subject to OMB approval, the FTC will conduct a randomized trial of
the Admongo online game, involving 800 students, ages 8-12. A market
research contractor will select students for participation from among
its existing panelists. Students must have parental permission to
participate in the evaluation. A randomly selected half of the
participants will be assigned to a treatment group, and the remaining
students will be assigned to a control group.
Treatment students will be instructed to play the Admongo online
game from their homes for one hour and then to complete an advertising
literacy test (also online) within the allotted time (20 minutes). To
ensure that each treatment student's true exposure to the game is
accurately recorded, her time spent playing (and other measures of her
performance within the game) will be monitored and logged by the game's
server. Control students will be instructed to take the test without
playing the Admongo game. To ensure that control group members do not
play the game, no mention will be made to these students about the
existence of Admongo or its connection to the test they are instructed
to take. To further ensure the integrity of the evaluation, the market
research company will screen out any panelist who has been exposed to
Admongo prior to this study.
Admongo's effect on ad literacy will be estimated from the
difference in test scores between the control and treatment groups.
Additional variables measuring demographic, financial, and family
characteristics of the students, to the extent this information can be
captured through a screening questionnaire that is administered to
participants' parents, will increase the precision of the estimate of
Admongo's impact and also will reveal the influence of these factors on
ad literacy.
The sample will be selected to mirror the 8-12 year-old U.S.
population along a number of observable dimensions. However, because
participation in the study is voluntary, the sample may suffer from
selection bias and may not constitute a nationally representative
sample of 8-12 year-old American children. Therefore, the estimate of
Admongo's impact, derived from this sample, will not generalize to the
broader audience of all 8-12 year-old Americans.
B. Estimated Burden Hours
The proposed evaluation will involve 800 students ages 8-12. The
half of the sample assigned to the treatment group will play the
Admongo online game for one hour and then take a 20-minute advertising
literacy test immediately afterwards. The time burden for the
treatment-group totals 533 hours. The half of the sample assigned to
the control group will take the quiz without playing the game. The time
burden for the control group will be only the time required to take the
test--133 hours in total. Finally, a parent of each participating
student will be asked to complete a screening questionnaire, estimated
to take 5 minutes. The aggregate time burden from the questionnaire
totals 67 hours. Therefore, the total time burden for all participants
equals 733 hours.
C. Estimated Costs
The costs to respondents involve only the time cost of playing the
Admongo online game and/or taking the online advertising literacy test.
Participation in the evaluation is voluntary; respondents are drawn
from existing pools of internet panelists (i.e., households that have
already indicated they are willing and able to take part in internet
research), and participants and their parents are free to refuse the
invitation to participate in any particular study. All students (or
their parents) will be compensated at the standard rate by the market
research company that recruits them and runs the experiment. Treatment-
group students are expected to be compensated more than control-group
students due to the former group's substantially larger time
commitment.
D. Request For Comment
You can file a comment online or on paper. For the Commission to
consider
[[Page 11791]]
your comment, we must receive it on or before May 2, 2014. Write
``Admongo Evaluation, FTC File No. P085200'' on your comment. Your
comment, including your name and your state, will be placed on the
public record of this proceeding, including, to the extent practicable,
on the public Commission Web site, at https://www.ftc.gov/os/publiccomments.shtm. As a matter of discretion, the Commission tries to
remove individuals' home contact information from comments before
placing them on the Commission Web site.
Because your comment will be made public, you are solely
responsible for making sure that your comment does not include any
sensitive personal information, like anyone's Social Security number,
date of birth, driver's license number or other state identification
number or foreign country equivalent, passport number, financial
account number, or credit or debit card number. You are also solely
responsible for making sure that your comment does not include any
sensitive health information, like medical records or other
individually identifiable health information. In addition, do not
include any ``[t]rade secret or any commercial or financial information
which . . . is privileged or confidential,'' as discussed in Section
6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR
4.10(a)(2). In particular, do not include competitively sensitive
information such as costs, sales statistics, inventories, formulas,
patterns, devices, manufacturing processes, or customer names.
If you want the Commission to give your comment confidential
treatment, you must file it in paper form, with a request for
confidential treatment, and you have to follow the procedure explained
in FTC Rule 4.9(c), 16 CFR 4.9(c).\1\ Your comment will be kept
confidential only if the FTC General Counsel grants your request in
accordance with the law and the public interest.
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\1\ In particular, the written request for confidential
treatment that accompanies the comment must include the factual and
legal basis for the request, and must identify the specific portions
of the comment to be withheld from the public record. See FTC Rule
4.9(c), 16 CFR 4.9(c).
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Postal mail addressed to the Commission is subject to delay due to
heightened security screening. As a result, we encourage you to submit
your comments online. To make sure that the Commission considers your
online comment, you must file it at https://ftcpublic.commentworks.com/ftc/admongoevaluationpra, by following the instructions on the web-
based form. If this Notice appears at https://www.regulations.gov/#home,
you also may file a comment through that Web site.
If you file your comment on paper, write ``Admongo Evaluation, FTC
File No. P085200'' on your comment and on the envelope, and mail or
deliver it to the following address: Federal Trade Commission, Office
of the Secretary, Room H-113 (Annex J), 600 Pennsylvania Avenue NW.,
Washington, DC 20580. If possible, submit your paper comment to the
Commission by courier or overnight service.
Visit the Commission Web site at https://www.ftc.gov to read this
Notice and the news release describing it. The FTC Act and other laws
that the Commission administers permit the collection of public
comments to consider and use in this proceeding as appropriate. The
Commission will consider all timely and responsive public comments that
it receives on or before May 2, 2014. You can find more information,
including routine uses permitted by the Privacy Act, in the
Commission's privacy policy, at https://www.ftc.gov/ftc/privacy.htm.
By direction of the Commission.
Janice Podoll Frankle,
Acting Secretary.
[FR Doc. 2014-04566 Filed 2-28-14; 8:45 am]
BILLING CODE 6750-01-P