Agency Information Collection Activities; Proposed Collection; Comment Request, 11789-11791 [2014-04566]

Download as PDF Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices also may be used by cable operators to conduct field surveys to determine necessary data in connection with a formal application for installation of a radio system, or to conduct equipment, program, service, and path tests. Federal Communications Commission. Gloria J. Miles, Federal Register Liaison, Office of the Secretary, Office of Managing Director. [FR Doc. 2014–04521 Filed 2–28–14; 8:45 am] BILLING CODE 6712–01–P FEDERAL COMMUNICATIONS COMMISSION Information Collection Being Reviewed by the Federal Communications Commission Under Delegated Federal Communications Commission. ACTION: Notice and request for comments. mstockstill on DSK4VPTVN1PROD with NOTICES AGENCY: SUMMARY: As part of its continuing effort to reduce paperwork burdens, and as required by the Paperwork Reduction Act (PRA) of 1995 (44 U.S.C. 3501– 3520), the Federal Communications Commission (FCC or the Commission) invites the general public and other Federal agencies to take this opportunity to comment on the following information collection. Comments are requested concerning: whether the proposed collection of information is necessary for the proper performance of the functions of the Commission, including whether the information shall have practical utility; the accuracy of the Commission’s burden estimate; ways to enhance the quality, utility, and clarity of the information collected; ways to minimize the burden of the collection of information on the respondents, including the use of automated collection techniques or other forms of information technology; and ways to further reduce the information collection burden on small business concerns with fewer than 25 employees. The FCC may not conduct or sponsor a collection of information unless it displays a currently valid control number. No person shall be subject to any penalty for failing to comply with a collection of information subject to the PRA that does not display a valid Office of Management and Budget (OMB) control number. DATES: Written PRA comments should be submitted on or before May 2, 2014. If you anticipate that you will be submitting comments, but find it difficult to do so within the period of time allowed by this notice, you should VerDate Mar<15>2010 19:40 Feb 28, 2014 Jkt 232001 advise the contact listed below as soon as possible. ADDRESSES: Direct all PRA comments to Cathy Williams, FCC, via email PRA@ fcc.gov and to Cathy.Williams@fcc.gov. FOR FURTHER INFORMATION CONTACT: For additional information about the information collection, contact Cathy Williams at (202) 418–2918. SUPPLEMENTARY INFORMATION: OMB Control Number: 3060–0288. Title: 47 CFR 78.33, Special Temporary Authority (Cable Television Relay Stations). Form Number: Not applicable. Type of Review: Extension of a currently approved collection. Respondents: Business and other forprofit entities. Number of Respondents and Responses: 35 respondents and 35 responses. Estimated Time per Response: 4 hours. Frequency of Response: On occasion reporting requirement. Obligation to Respond: Required to obtain or retain benefits. The statutory authority for this collection of information is contained Section 154(i) of the Communications Act of 1934, as amended. Total Annual Burden: 140 hours. Total Annual Costs: $5,250. Nature and Extent of Confidentiality: There is no need for confidentiality with this collection of information. Privacy Impact Assessment(s): No impacts. Needs and Uses: 47 CFR 78.33 permits cable television relay station (CARS) operators to file informal requests for special temporary authority (STA) to install and operate equipment in a manner different than the way normally authorized in the station license. The special temporary authority also may be used by cable operators to conduct field surveys to determine necessary data in connection with a formal application for installation of a radio system, or to conduct equipment, program, service, and path tests. Federal Communications Commission. Gloria J. Miles, Federal Register Liaison, Office of the Secretary, Office of Managing Director. [FR Doc. 2014–04520 Filed 2–28–14; 8:45 am] BILLING CODE 6712–01–P FEDERAL TRADE COMMISSION Agency Information Collection Activities; Proposed Collection; Comment Request Federal Trade Commission (‘‘Commission’’ or ‘‘FTC’’). AGENCY: PO 00000 Frm 00040 Fmt 4703 Sfmt 4703 ACTION: 11789 Notice. SUMMARY: The FTC intends to conduct an evaluation of Admongo, its advertising literacy program for children ages 8—12. The evaluation will involve a randomized controlled trial of the Admongo online game, using an internet panel recruited by a market research company. This research will be conducted to further the FTC’s mission of protecting consumers from unfair and deceptive marketing. We will consider comments on this proposed research before submitting a request for Office of Management and Budget (OMB) review under the Paperwork Reduction Act (PRA). DATES: Comments must be submitted on or before May 2, 2014. ADDRESSES: Interested parties may file a comment online or on paper, by following the instructions in the Request for Comment part of the SUPPLEMENTARY INFORMATION section below. Write ‘‘Admongo Evaluation, FTC File No. P085200’’ on your comment, and file your comment online at https://ftcpublic.commentworks.com/ ftc/admongoevaluationpra, by following the instructions on the web-based form. If you prefer to file your comment on paper, mail or deliver your comment to the following address: Federal Trade Commission, Office of the Secretary, Room H–113 (Annex J), 600 Pennsylvania Avenue NW., Washington, DC 20580. FOR FURTHER INFORMATION CONTACT: David Givens, Economist, Bureau of Economics, Federal Trade Commission, 600 Pennsylvania Avenue NW., Mail Stop NJ–4136, Washington, DC 20580. Telephone: (202) 326–3397. SUPPLEMENTARY INFORMATION: I. Background As the nation’s consumer protection agency, the FTC is responsible for enforcing laws that prohibit unfair and deceptive advertising and marketing practices. Part of this mission involves educating consumers, including young consumers. In April 2010, the FTC launched a youth-directed multi-media advertising literacy campaign called Admongo and distributed accompanying lesson plans to 100,000 educators in every U.S. public school with a fifth or sixth grade class. The Admongo program aims to help children from 8 to 12 become more discerning consumers of information. The program has three broad objectives: (1) Raising awareness of advertising and marketing messages; (2) teaching critical thinking skills that will help children analyze and interpret advertisements; E:\FR\FM\03MRN1.SGM 03MRN1 11790 Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices mstockstill on DSK4VPTVN1PROD with NOTICES and (3) demonstrating the benefits of being an informed consumer. The program is designed to teach students specific skills: how to identify ads, how to identify the ways advertisers target certain groups of consumers, how to spot persuasive techniques commonly employed by ads, and how to apply an understanding of advertising techniques to make smarter purchases. The campaign includes an online game, inschool lesson plans, training videos for teachers, and sample ads that can be used at home and in the classroom. The public can utilize individual components of Admongo as desired, or alternatively, schools can integrate all the components to build a cohesive unit on advertising literacy. All materials are free and can be viewed at www.admongo.gov. The proposed evaluation is designed to assess the impact of the Admongo online game. The game is an interactive teaching tool in which players advance levels by mastering progressively more sophisticated topics in advertising. Players start by identifying ads, including logos and product placement; they advance to learning about the elements of advertising (graphics, copy, video and audio) and then how ads are targeted. The game culminates in players creating their own video ad to target a specific audience. The proposed evaluation seeks to measure the effect of playing the Admongo game on a child’s level of advertising literacy, as measured by a test specially written for this purpose by FTC staff. The online game is the one component of the Admongo program that children can most easily discover, engage with, and learn from on their own. The FTC would like to evaluate the effectiveness of the online game. Cost effectiveness data will enable FTC staff to evaluate both this program and the potential use of other similar programs in the future. The FTC is particularly interested in the effect of game play on the ability to interpret real ads (i.e., to differentiate explicit and implied claims, to identify particular persuasive techniques and understand why they were chosen, etc.), as well as the ways in which this effect varies by age and other family and demographic characteristics. II. Paperwork Reduction Act Under the PRA, 44 U.S.C. 3501–3521, federal agencies must obtain approval (‘‘clearance’’) from OMB for each collection of information they conduct or sponsor. ‘‘Collection of information’’ includes disclosure to an agency, third parties, or the public of information by or for an agency through identical VerDate Mar<15>2010 19:40 Feb 28, 2014 Jkt 232001 questions posed to, or identical reporting, recordkeeping, or disclosure requirements imposed on, ten or more persons. 44 U.S.C. 3502(3)(A). As required by section 3506(c)(2)(A) of the PRA, the FTC is providing an opportunity for public comment before seeking OMB clearance for the information collections presented here. The FTC invites comments on: (1) Whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; (2) the accuracy of the agency’s estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) ways to minimize the burden of the collection of information. A. Description of the collection of information and proposed use Subject to OMB approval, the FTC will conduct a randomized trial of the Admongo online game, involving 800 students, ages 8–12. A market research contractor will select students for participation from among its existing panelists. Students must have parental permission to participate in the evaluation. A randomly selected half of the participants will be assigned to a treatment group, and the remaining students will be assigned to a control group. Treatment students will be instructed to play the Admongo online game from their homes for one hour and then to complete an advertising literacy test (also online) within the allotted time (20 minutes). To ensure that each treatment student’s true exposure to the game is accurately recorded, her time spent playing (and other measures of her performance within the game) will be monitored and logged by the game’s server. Control students will be instructed to take the test without playing the Admongo game. To ensure that control group members do not play the game, no mention will be made to these students about the existence of Admongo or its connection to the test they are instructed to take. To further ensure the integrity of the evaluation, the market research company will screen out any panelist who has been exposed to Admongo prior to this study. Admongo’s effect on ad literacy will be estimated from the difference in test scores between the control and treatment groups. Additional variables measuring demographic, financial, and family characteristics of the students, to the extent this information can be PO 00000 Frm 00041 Fmt 4703 Sfmt 4703 captured through a screening questionnaire that is administered to participants’ parents, will increase the precision of the estimate of Admongo’s impact and also will reveal the influence of these factors on ad literacy. The sample will be selected to mirror the 8–12 year-old U.S. population along a number of observable dimensions. However, because participation in the study is voluntary, the sample may suffer from selection bias and may not constitute a nationally representative sample of 8–12 year-old American children. Therefore, the estimate of Admongo’s impact, derived from this sample, will not generalize to the broader audience of all 8–12 year-old Americans. B. Estimated Burden Hours The proposed evaluation will involve 800 students ages 8–12. The half of the sample assigned to the treatment group will play the Admongo online game for one hour and then take a 20-minute advertising literacy test immediately afterwards. The time burden for the treatment-group totals 533 hours. The half of the sample assigned to the control group will take the quiz without playing the game. The time burden for the control group will be only the time required to take the test—133 hours in total. Finally, a parent of each participating student will be asked to complete a screening questionnaire, estimated to take 5 minutes. The aggregate time burden from the questionnaire totals 67 hours. Therefore, the total time burden for all participants equals 733 hours. C. Estimated Costs The costs to respondents involve only the time cost of playing the Admongo online game and/or taking the online advertising literacy test. Participation in the evaluation is voluntary; respondents are drawn from existing pools of internet panelists (i.e., households that have already indicated they are willing and able to take part in internet research), and participants and their parents are free to refuse the invitation to participate in any particular study. All students (or their parents) will be compensated at the standard rate by the market research company that recruits them and runs the experiment. Treatment-group students are expected to be compensated more than controlgroup students due to the former group’s substantially larger time commitment. D. Request For Comment You can file a comment online or on paper. For the Commission to consider E:\FR\FM\03MRN1.SGM 03MRN1 mstockstill on DSK4VPTVN1PROD with NOTICES Federal Register / Vol. 79, No. 41 / Monday, March 3, 2014 / Notices your comment, we must receive it on or before May 2, 2014. Write ‘‘Admongo Evaluation, FTC File No. P085200’’ on your comment. Your comment, including your name and your state, will be placed on the public record of this proceeding, including, to the extent practicable, on the public Commission Web site, at http://www.ftc.gov/os/ publiccomments.shtm. As a matter of discretion, the Commission tries to remove individuals’ home contact information from comments before placing them on the Commission Web site. Because your comment will be made public, you are solely responsible for making sure that your comment does not include any sensitive personal information, like anyone’s Social Security number, date of birth, driver’s license number or other state identification number or foreign country equivalent, passport number, financial account number, or credit or debit card number. You are also solely responsible for making sure that your comment does not include any sensitive health information, like medical records or other individually identifiable health information. In addition, do not include any ‘‘[t]rade secret or any commercial or financial information which . . . is privileged or confidential,’’ as discussed in Section 6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2). In particular, do not include competitively sensitive information such as costs, sales statistics, inventories, formulas, patterns, devices, manufacturing processes, or customer names. If you want the Commission to give your comment confidential treatment, you must file it in paper form, with a request for confidential treatment, and you have to follow the procedure explained in FTC Rule 4.9(c), 16 CFR 4.9(c).1 Your comment will be kept confidential only if the FTC General Counsel grants your request in accordance with the law and the public interest. Postal mail addressed to the Commission is subject to delay due to heightened security screening. As a result, we encourage you to submit your comments online. To make sure that the Commission considers your online comment, you must file it at http:// ftcpublic.commentworks.com/ftc/ admongoevaluationpra, by following the instructions on the web-based form. 1 In particular, the written request for confidential treatment that accompanies the comment must include the factual and legal basis for the request, and must identify the specific portions of the comment to be withheld from the public record. See FTC Rule 4.9(c), 16 CFR 4.9(c). VerDate Mar<15>2010 19:40 Feb 28, 2014 Jkt 232001 If this Notice appears at http:// www.regulations.gov/#home, you also may file a comment through that Web site. If you file your comment on paper, write ‘‘Admongo Evaluation, FTC File No. P085200’’ on your comment and on the envelope, and mail or deliver it to the following address: Federal Trade Commission, Office of the Secretary, Room H–113 (Annex J), 600 Pennsylvania Avenue NW., Washington, DC 20580. If possible, submit your paper comment to the Commission by courier or overnight service. Visit the Commission Web site at http://www.ftc.gov to read this Notice and the news release describing it. The FTC Act and other laws that the Commission administers permit the collection of public comments to consider and use in this proceeding as appropriate. The Commission will consider all timely and responsive public comments that it receives on or before May 2, 2014. You can find more information, including routine uses permitted by the Privacy Act, in the Commission’s privacy policy, at http:// www.ftc.gov/ftc/privacy.htm. By direction of the Commission. Janice Podoll Frankle, Acting Secretary. [FR Doc. 2014–04566 Filed 2–28–14; 8:45 am] BILLING CODE 6750–01–P DEPARTMENT OF HEALTH AND HUMAN SERVICES Office of the Secretary [Document Identifier: HHS–OS–21223–30D] Agency Information Collection Activities; Submission to OMB for Review and Approval; Public Comment Request Office of the Secretary, HHS. Notice. AGENCY: ACTION: SUMMARY: In compliance with section 3507(a)(1)(D) of the Paperwork Reduction Act of 1995, the Office of the Secretary (OS), Department of Health and Human Services, has submitted an Information Collection Request (ICR), described below, to the Office of Management and Budget (OMB) for review and approval. The ICR is for renewal of the approved information collection assigned OMB control number 0955–0009, scheduled to expire on February 28, 2014. Comments submitted during the first public review of this ICR will be provided to OMB. OMB will accept further comments from PO 00000 Frm 00042 Fmt 4703 Sfmt 4703 11791 the public on this ICR during the review and approval period. DATES: Comments on the ICR must be received on or before April 2, 2014. ADDRESSES: Submit your comments to OIRA_submission@omb.eop.gov or via facsimile to (202) 395–5806. FOR FURTHER INFORMATION CONTACT: Information Collection Clearance staff, Information.CollectionClearance@ hhs.gov or (202) 690–6162. SUPPLEMENTARY INFORMATION: When submitting comments or requesting information, please include the OMB control number 0955–0009 and document identifier HHS–OS–21223– 30D for reference. Information Collection Request Title: Regional Extension Center Cooperative Agreement Program (CRM Tool) OMB No.: 0955–0009 Abstract: The Customer Relationship Management (CRM) application is a nimble business intelligence tool being used by more than 1,500 users at ONC partner organizations and grantees. The CRM collects data from a large number of users throughout the United States who are ‘‘on the ground’’ helping healthcare providers adopt and optimize their IT systems, it provides near realtime data about the adoption, utilization, and meaningful use of EHR technology. Approximately half of all Primary Care Providers in the nation are represented in the CRM tool; data points include provider location, credential, specialty, whether live on an EHR and what system, whether they’ve reached MU, the time between these, and narrative barriers experienced by many of these. Need and Proposed Use of the Information: The CRM tool supplements and is regularly merged with other data sources both within and outside of HHS and tracks program performance and progress towards milestones. Combined with ONC’s internal analytical capacity, this data provides feedback that goes beyond anecdotal evidence and can be turned into tangible lessons learned that are used to focus policy and program efforts and ultimately achieve concrete outcomes. Likely Respondents: Regional Extension Centers Burden Statement: Burden in this context means the time expended by persons to generate, maintain, retain, disclose or provide the information requested. This includes the time needed to review instructions, to develop, acquire, install and utilize technology and systems for the purpose of collecting, validating and verifying information, processing and maintaining information, and disclosing E:\FR\FM\03MRN1.SGM 03MRN1

Agencies

[Federal Register Volume 79, Number 41 (Monday, March 3, 2014)]
[Notices]
[Pages 11789-11791]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-04566]


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FEDERAL TRADE COMMISSION


Agency Information Collection Activities; Proposed Collection; 
Comment Request

AGENCY: Federal Trade Commission (``Commission'' or ``FTC'').

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: The FTC intends to conduct an evaluation of Admongo, its 
advertising literacy program for children ages 8--12. The evaluation 
will involve a randomized controlled trial of the Admongo online game, 
using an internet panel recruited by a market research company. This 
research will be conducted to further the FTC's mission of protecting 
consumers from unfair and deceptive marketing. We will consider 
comments on this proposed research before submitting a request for 
Office of Management and Budget (OMB) review under the Paperwork 
Reduction Act (PRA).

DATES: Comments must be submitted on or before May 2, 2014.

ADDRESSES: Interested parties may file a comment online or on paper, by 
following the instructions in the Request for Comment part of the 
SUPPLEMENTARY INFORMATION section below. Write ``Admongo Evaluation, 
FTC File No. P085200'' on your comment, and file your comment online at 
https://ftcpublic.commentworks.com/ftc/admongoevaluationpra, by 
following the instructions on the web-based form. If you prefer to file 
your comment on paper, mail or deliver your comment to the following 
address: Federal Trade Commission, Office of the Secretary, Room H-113 
(Annex J), 600 Pennsylvania Avenue NW., Washington, DC 20580.

FOR FURTHER INFORMATION CONTACT: David Givens, Economist, Bureau of 
Economics, Federal Trade Commission, 600 Pennsylvania Avenue NW., Mail 
Stop NJ-4136, Washington, DC 20580. Telephone: (202) 326-3397.

SUPPLEMENTARY INFORMATION: 

I. Background

    As the nation's consumer protection agency, the FTC is responsible 
for enforcing laws that prohibit unfair and deceptive advertising and 
marketing practices. Part of this mission involves educating consumers, 
including young consumers. In April 2010, the FTC launched a youth-
directed multi-media advertising literacy campaign called Admongo and 
distributed accompanying lesson plans to 100,000 educators in every 
U.S. public school with a fifth or sixth grade class. The Admongo 
program aims to help children from 8 to 12 become more discerning 
consumers of information. The program has three broad objectives: (1) 
Raising awareness of advertising and marketing messages; (2) teaching 
critical thinking skills that will help children analyze and interpret 
advertisements;

[[Page 11790]]

and (3) demonstrating the benefits of being an informed consumer. The 
program is designed to teach students specific skills: how to identify 
ads, how to identify the ways advertisers target certain groups of 
consumers, how to spot persuasive techniques commonly employed by ads, 
and how to apply an understanding of advertising techniques to make 
smarter purchases. The campaign includes an online game, in-school 
lesson plans, training videos for teachers, and sample ads that can be 
used at home and in the classroom.
    The public can utilize individual components of Admongo as desired, 
or alternatively, schools can integrate all the components to build a 
cohesive unit on advertising literacy. All materials are free and can 
be viewed at www.admongo.gov.
    The proposed evaluation is designed to assess the impact of the 
Admongo online game. The game is an interactive teaching tool in which 
players advance levels by mastering progressively more sophisticated 
topics in advertising. Players start by identifying ads, including 
logos and product placement; they advance to learning about the 
elements of advertising (graphics, copy, video and audio) and then how 
ads are targeted. The game culminates in players creating their own 
video ad to target a specific audience.
    The proposed evaluation seeks to measure the effect of playing the 
Admongo game on a child's level of advertising literacy, as measured by 
a test specially written for this purpose by FTC staff. The online game 
is the one component of the Admongo program that children can most 
easily discover, engage with, and learn from on their own. The FTC 
would like to evaluate the effectiveness of the online game. Cost 
effectiveness data will enable FTC staff to evaluate both this program 
and the potential use of other similar programs in the future. The FTC 
is particularly interested in the effect of game play on the ability to 
interpret real ads (i.e., to differentiate explicit and implied claims, 
to identify particular persuasive techniques and understand why they 
were chosen, etc.), as well as the ways in which this effect varies by 
age and other family and demographic characteristics.

II. Paperwork Reduction Act

    Under the PRA, 44 U.S.C. 3501-3521, federal agencies must obtain 
approval (``clearance'') from OMB for each collection of information 
they conduct or sponsor. ``Collection of information'' includes 
disclosure to an agency, third parties, or the public of information by 
or for an agency through identical questions posed to, or identical 
reporting, recordkeeping, or disclosure requirements imposed on, ten or 
more persons. 44 U.S.C. 3502(3)(A). As required by section 
3506(c)(2)(A) of the PRA, the FTC is providing an opportunity for 
public comment before seeking OMB clearance for the information 
collections presented here.
    The FTC invites comments on: (1) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information will have practical 
utility; (2) the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (3) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (4) ways 
to minimize the burden of the collection of information.

A. Description of the collection of information and proposed use

    Subject to OMB approval, the FTC will conduct a randomized trial of 
the Admongo online game, involving 800 students, ages 8-12. A market 
research contractor will select students for participation from among 
its existing panelists. Students must have parental permission to 
participate in the evaluation. A randomly selected half of the 
participants will be assigned to a treatment group, and the remaining 
students will be assigned to a control group.
    Treatment students will be instructed to play the Admongo online 
game from their homes for one hour and then to complete an advertising 
literacy test (also online) within the allotted time (20 minutes). To 
ensure that each treatment student's true exposure to the game is 
accurately recorded, her time spent playing (and other measures of her 
performance within the game) will be monitored and logged by the game's 
server. Control students will be instructed to take the test without 
playing the Admongo game. To ensure that control group members do not 
play the game, no mention will be made to these students about the 
existence of Admongo or its connection to the test they are instructed 
to take. To further ensure the integrity of the evaluation, the market 
research company will screen out any panelist who has been exposed to 
Admongo prior to this study.
    Admongo's effect on ad literacy will be estimated from the 
difference in test scores between the control and treatment groups. 
Additional variables measuring demographic, financial, and family 
characteristics of the students, to the extent this information can be 
captured through a screening questionnaire that is administered to 
participants' parents, will increase the precision of the estimate of 
Admongo's impact and also will reveal the influence of these factors on 
ad literacy.
    The sample will be selected to mirror the 8-12 year-old U.S. 
population along a number of observable dimensions. However, because 
participation in the study is voluntary, the sample may suffer from 
selection bias and may not constitute a nationally representative 
sample of 8-12 year-old American children. Therefore, the estimate of 
Admongo's impact, derived from this sample, will not generalize to the 
broader audience of all 8-12 year-old Americans.

B. Estimated Burden Hours

    The proposed evaluation will involve 800 students ages 8-12. The 
half of the sample assigned to the treatment group will play the 
Admongo online game for one hour and then take a 20-minute advertising 
literacy test immediately afterwards. The time burden for the 
treatment-group totals 533 hours. The half of the sample assigned to 
the control group will take the quiz without playing the game. The time 
burden for the control group will be only the time required to take the 
test--133 hours in total. Finally, a parent of each participating 
student will be asked to complete a screening questionnaire, estimated 
to take 5 minutes. The aggregate time burden from the questionnaire 
totals 67 hours. Therefore, the total time burden for all participants 
equals 733 hours.

C. Estimated Costs

    The costs to respondents involve only the time cost of playing the 
Admongo online game and/or taking the online advertising literacy test. 
Participation in the evaluation is voluntary; respondents are drawn 
from existing pools of internet panelists (i.e., households that have 
already indicated they are willing and able to take part in internet 
research), and participants and their parents are free to refuse the 
invitation to participate in any particular study. All students (or 
their parents) will be compensated at the standard rate by the market 
research company that recruits them and runs the experiment. Treatment-
group students are expected to be compensated more than control-group 
students due to the former group's substantially larger time 
commitment.

D. Request For Comment

    You can file a comment online or on paper. For the Commission to 
consider

[[Page 11791]]

your comment, we must receive it on or before May 2, 2014. Write 
``Admongo Evaluation, FTC File No. P085200'' on your comment. Your 
comment, including your name and your state, will be placed on the 
public record of this proceeding, including, to the extent practicable, 
on the public Commission Web site, at http://www.ftc.gov/os/publiccomments.shtm. As a matter of discretion, the Commission tries to 
remove individuals' home contact information from comments before 
placing them on the Commission Web site.
    Because your comment will be made public, you are solely 
responsible for making sure that your comment does not include any 
sensitive personal information, like anyone's Social Security number, 
date of birth, driver's license number or other state identification 
number or foreign country equivalent, passport number, financial 
account number, or credit or debit card number. You are also solely 
responsible for making sure that your comment does not include any 
sensitive health information, like medical records or other 
individually identifiable health information. In addition, do not 
include any ``[t]rade secret or any commercial or financial information 
which . . . is privileged or confidential,'' as discussed in Section 
6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR 
4.10(a)(2). In particular, do not include competitively sensitive 
information such as costs, sales statistics, inventories, formulas, 
patterns, devices, manufacturing processes, or customer names.
    If you want the Commission to give your comment confidential 
treatment, you must file it in paper form, with a request for 
confidential treatment, and you have to follow the procedure explained 
in FTC Rule 4.9(c), 16 CFR 4.9(c).\1\ Your comment will be kept 
confidential only if the FTC General Counsel grants your request in 
accordance with the law and the public interest.
---------------------------------------------------------------------------

    \1\ In particular, the written request for confidential 
treatment that accompanies the comment must include the factual and 
legal basis for the request, and must identify the specific portions 
of the comment to be withheld from the public record. See FTC Rule 
4.9(c), 16 CFR 4.9(c).
---------------------------------------------------------------------------

    Postal mail addressed to the Commission is subject to delay due to 
heightened security screening. As a result, we encourage you to submit 
your comments online. To make sure that the Commission considers your 
online comment, you must file it at http://ftcpublic.commentworks.com/ftc/admongoevaluationpra, by following the instructions on the web-
based form. If this Notice appears at http://www.regulations.gov/#home, 
you also may file a comment through that Web site.
    If you file your comment on paper, write ``Admongo Evaluation, FTC 
File No. P085200'' on your comment and on the envelope, and mail or 
deliver it to the following address: Federal Trade Commission, Office 
of the Secretary, Room H-113 (Annex J), 600 Pennsylvania Avenue NW., 
Washington, DC 20580. If possible, submit your paper comment to the 
Commission by courier or overnight service.
    Visit the Commission Web site at http://www.ftc.gov to read this 
Notice and the news release describing it. The FTC Act and other laws 
that the Commission administers permit the collection of public 
comments to consider and use in this proceeding as appropriate. The 
Commission will consider all timely and responsive public comments that 
it receives on or before May 2, 2014. You can find more information, 
including routine uses permitted by the Privacy Act, in the 
Commission's privacy policy, at http://www.ftc.gov/ftc/privacy.htm.

    By direction of the Commission.
Janice Podoll Frankle,
Acting Secretary.
[FR Doc. 2014-04566 Filed 2-28-14; 8:45 am]
BILLING CODE 6750-01-P