Guides for Private Vocational and Distance Education Schools, 68987-68991 [2013-27195]
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Federal Register / Vol. 78, No. 222 / Monday, November 18, 2013 / Rules and Regulations
Special conditions are initially
applicable to the model for which they
are issued. Should the type certificate
for that model be amended later to
include any other model that
incorporates the same novel or unusual
design feature, the proposed special
conditions would also apply to the other
model under § 21.101.
In addition to the applicable
airworthiness regulations and proposed
special conditions, the Boeing Model
777–200, –300, and –300ER series
airplanes must comply with the fuel
vent and exhaust emission requirements
of 14 CFR part 34 and the noise
certification requirements of 14 CFR
part 36 and the FAA must issue a
finding of regulatory adequacy under
§ 611 of Public Law 92–574, the ‘‘Noise
Control Act of 1972.’’
The FAA issues special conditions, as
defined in 14 CFR 11.19, under § 11.38,
and they become part of the typecertification basis under § 21.17(a)(2).
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Novel or Unusual Design Features
The Boeing Model 777–200, –300,
–300ER series airplanes will incorporate
the following novel or unusual design
features: An onboard computer network
system, and a network extension device.
The network extension device will
improve domain separation between the
airplane information services domain
and the aircraft control domain. The
proposed architecture and network
configuration may be used for, or
interfaced with, a diverse set of
functions, including:
1. Flight Safety related control and
information systems.
2. Operator business and
administrative support (operator
information domain);
3. Passenger information and
entertainment systems (passenger
entertainment domain), and;
4. The capability to allow access to or
by external sources.
Discussion
The architecture and network
configuration in the Boeing Model 777–
200, –300, and –300ER series airplanes
may enable increased connectivity to, or
access by, external airplane sources,
airline operations, and maintenance
systems to the aircraft control functions
and airline information services. The
aircraft control functions and airline
information services perform functions
required for the safe operation and
maintenance of the airplane. Previously
these domains had very limited
connectivity with external sources. The
architecture and network configuration
may allow the exploitation of network
security vulnerabilities resulting in
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intentional or unintentional destruction,
disruption, degradation, or exploitation
of data, systems, and networks critical
to the safety and maintenance of the
airplane. The existing regulations and
guidance material did not anticipate
these types of airplane system
architectures. Furthermore, 14 CFR
regulations and current system safety
assessment policy and techniques do
not address potential security
vulnerabilities, which could be
exploited by unauthorized access to
airplane systems, data buses, and
servers. Therefore, these special
conditions are issued to ensure that the
security (i.e., confidentiality, integrity,
and availability) of airplane systems is
not compromised by unauthorized
wired or wireless electronic
connections.
Applicability
As discussed above, these special
conditions are applicable to the Boeing
Model 777–200, –300, –300ER series
airplanes. Should The Boeing Company
apply at a later date for a change to the
type certificate to include another
model on the same type certificate
incorporating the same novel or unusual
design feature, the special conditions
would apply to that model as well.
Conclusion
This action affects only certain novel
or unusual design features on Boeing
Model 777–200, –300, –300ER series
airplanes. It is not a rule of general
applicability and affects only the
applicant who applied to the FAA for
approval of these features on the
airplane.
The substance of these special
conditions has been subjected to the
notice and comment period in several
prior instances and has been derived
without substantive change from those
previously issued. It is unlikely that
prior public comment would result in a
significant change from the substance
contained herein. Therefore, the FAA
has determined that prior public notice
and comment are unnecessary, and good
cause exists for adopting these special
conditions upon publication in the
Federal Register.
List of Subjects in 14 CFR Part 25
Aircraft, Aviation safety, Reporting
and recordkeeping requirements.
The authority citation for these
special conditions is as follows:
Authority: 49 U.S.C. 106(g), 40113, 44701,
44702, 44704.
The Special Conditions
Accordingly, pursuant to the
authority delegated to me by the
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Administrator, the following special
conditions are issued as part of the type
certification basis for Boeing Model
777–200, –300, –300ER series airplanes
modified by The Boeing Company.
1. The applicant must ensure airplane
electronic system security protection
from access by unauthorized sources
external to the airplane, including those
possibly caused by maintenance
activity.
2. The applicant must ensure that
electronic system security threats are
identified and assessed, and that
effective electronic system security
protection strategies are implemented to
protect the airplane from all adverse
impacts on safety, functionality, and
continued airworthiness.
3. The applicant must establish
appropriate procedures to enable the
operator to ensure that continued
airworthiness of the aircraft is
maintained, including all post Type
Certification modifications that may
have an impact on the approved
electronic system security safeguards.
Jeffrey E. Duven,
Acting Manager, Transport Airplane
Directorate, Aircraft Certification Service.
[FR Doc. 2013–27342 Filed 11–15–13; 8:45 am]
BILLING CODE 4910–13–P
FEDERAL TRADE COMMISSION
16 CFR Part 254
Guides for Private Vocational and
Distance Education Schools
Federal Trade Commission.
Final rule; revisions to Guides.
AGENCY:
ACTION:
The Federal Trade
Commission (‘‘FTC’’ or ‘‘Commission’’)
has completed its regulatory review of
the Guides for Private Vocational and
Distance Education Schools
(‘‘Vocational School Guides’’ or
‘‘Guides’’) as part of its systematic
review of all current FTC rules and
guides and issues its revisions.
DATES: This action is effective as of
November 18, 2013.
ADDRESSES: Requests for copies of this
rule should be sent to the Public
Reference Branch, Room 130, Federal
Trade Commission, 600 Pennsylvania
Avenue NW., Washington, DC 20580.
The notice is also available on the
Commission’s Web site, https://
www.ftc.gov.
SUMMARY:
FOR FURTHER INFORMATION CONTACT:
Maria Del Monaco, Attorney, East
Central Region, Federal Trade
Commission, (216) 263–3405, 1111
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Superior Avenue, Suite 200, Cleveland,
Ohio 44114.
SUPPLEMENTARY INFORMATION:
I. Introduction
The Commission reviews all
Commission rules and guides
periodically. These reviews seek
information about the costs and benefits
of the Commission’s rules and guides as
well as their regulatory and economic
impact. The information obtained
assists the Commission in identifying
rules and guides that warrant
modification or rescission. These
Guides, like other industry guides
issued by the Commission, are
‘‘administrative interpretations of laws
administered by the Commission for the
guidance of the public in conducting its
affairs in conformity with legal
requirements.’’ 16 CFR 1.5. Conduct
inconsistent with the Guides may result
in corrective action by the Commission
under applicable statutory provisions.
II. Background
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The Commission promulgated the
Guides (then titled the ‘‘Guides for
Private Vocational and Home Study
Schools’’) in May 1972, and they
became effective on August 14, 1972 (37
FR 9665 (May 16, 1972)). The
Commission amended the Guides
effective October 9, 1998. These
amendments added a provision
addressing misrepresentations related to
postgraduation employment. In order to
streamline the Guides, certain
provisions not specific to vocational
schools and a section suggesting
affirmative disclosures were deleted (63
FR 42570 (Aug. 10, 1998), as amended
at 63 FR 72350 (Dec. 31, 1998)).1
On July 30, 2009, the Commission
published a Federal Register Notice
(‘‘FRN’’) seeking comment on the
Guides as part of the Commission’s
ongoing periodic review of its rules and
guides to determine their current
effectiveness and impact (74 FR
37973).2 The FRN listed eighteen
questions, with additional subparts, on
which comments were solicited.
Generally, the FRN sought comments
regarding the Guides’ benefits to
consumers and burdens on businesses.
In addition, the FRN’s questions
addressed whether modifications are
1 The deleted affirmative disclosures included the
school’s make-up work policy, costs of purchasing
the textbooks and equipment needed for the
courses, a description of the school’s physical
facilities, and a description of the school’s
placement service.
2 Previously, a Notice of Intent to Request Public
Comments gave notice that the Commission would
initiate a review of, and solicit public comments on,
the Guides during 2009 (74 FR 6129 (Feb. 5, 2009)).
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needed to increase the Guides’ benefits,
reduce their costs, or address changes in
relevant technology, economic
conditions, or other applicable law.
The Guides are intended to advise
proprietary businesses that offer
vocational training courses, either on
the school’s premises or through
distance education, how to avoid
deceptive practices in connection with
the advertising, promotion, marketing,
or sale of their courses or programs.
Specifically, the Vocational School
Guides address misrepresentations in
the description of a school, including
misrepresentations that the school is
affiliated with the government or is an
employment agency. The Guides also
address misleading representations
related to the accreditation and approval
of the school, the transferability of
credit received at the school to other
institutions, and the use of testimonials
and endorsements. The Guides caution
schools against misrepresenting the
qualifications of teachers, the nature of
courses, the availability of employment
after graduation, the availability of
financial assistance, and enrollment
qualifications. They also address the use
of deceptive diplomas or certificates.
Finally, the Guides warn against using
deceptive sales practices, such as
placing classified ads that appear to be
‘‘help wanted’’ ads. The Guides make
clear that practices inconsistent with
them may violate section 5 of the FTC
Act.
III. Regulatory Review Comments and
Responses
The Commission received eight
comments in response to the FRN.3
They were submitted by the U.S.
Department of Education (‘‘DOE’’); the
National Consumer Law Center
(‘‘NCLC’’); the National Association for
College Admission Counseling
(‘‘NACAC’’); the American Association
of Collegiate Registrars and Admissions
Officers (‘‘AACRAO’’); the Career
College Association (now known as the
Association of Private Sector Colleges
and Universities, hereinafter ‘‘APSCU’’);
the Council of Recognized National
Accrediting Agencies (‘‘CRNAA’’);
Consumers Union; and Professor George
Gollin of the University of Illinois,
Urbana-Champaign, who is a board
member of the Council for Higher
Education Accreditation (‘‘CHEA’’).4
3 All comments are in the public record and
available for inspection at the Commission’s Web
site, https://www.ftc.gov/os/comments/
vocationalschoolguides/.
4 NCLC is a nonprofit organization specializing in
issues commonly faced by low income consumers.
NACAC is a nonprofit association of high school
counselors and college admissions officers, and
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Seven of the eight comments stated
that the Guides should be retained.5
Commenters described the Guides as
filling a critical need, providing clear
instruction regarding acceptable
practices in the vocational schools
sector. The comments noted the many
instances of fraud in the industry and
urged that the Guides be strengthened
and enforced more vigorously.
APSCU, the sole dissenter, would
retain the Guides only for unaccredited
and unlicensed vocational schools. It
believes the Guides are unnecessary and
create additional burdens for
institutions that are licensed by a state
or accredited by a DOE-recognized
accrediting agency. The Commission
disagrees with this statement for at least
three reasons. First, APSCU identified
no material inconsistencies between the
Guides and the standards of any
accrediting agencies or state licensing
bodies and thus failed to identify how
the Guides impose additional burdens.
Second, the Guides simply identify
deceptive practices that are unlawful
under the FTC Act and, therefore, do
not impose any burden beyond that
already associated with complying with
section 5 of the FTC Act. Third,
exempting accredited and licensed
vocational schools from the Guides
could be read as implying that
circumstances have changed since the
Guides were adopted, when, in fact, law
enforcement actions targeting deceptive
practices of accredited and licensed
vocational schools indicate that some of
these entities have continued to engage
in such practices.6
AACRAO is a nonprofit association of higher
education admissions and registration
professionals. APSCU is a membership organization
representing for-profit higher education
institutions. CRNAA is an alliance of six accrediting
bodies which are recognized by the Secretary of
DOE as reliable authorities on the quality of
education and training offered by the institutions
they accredit. Consumers Union is the nonprofit
publisher of Consumer Reports, and CHEA is an
organization of colleges and universities that
advocates for self-regulation of academic quality
through accreditation.
5 This FRN discusses the comments received by
topic, not question number, because most of the
comments responded by topic rather than by
question number.
6 E.g, United States ex rel. Washington v. Educ.
Mgmt. Corp., 871 F. Supp.2d 433 (W.D. Pa. 2012);
Settlement in United States ex rel. Goodstein v
Kaplan, Inc., et al., E.D. Pa. Civ. Action No. 2:07
cv 1491 (July 15, 2011), available at https://
www.justice.gov/usao/pae/News/2011/Jul/chi_
settlementagreement.pdf, and News Release, $1.6
Million Settlement Agreement Announced with CHI
Institute For Alleged Failures to Comply with
Federal Student Financial Aid Requirements,
available at https://www.justice.gov/usao/pae/News/
2011/Jul/chi_release.pdf (July 22, 2011); GAO, ForProfit Colleges: Undercover Testing Finds Colleges
Encouraged Fraud and Engaged in Deceptive and
Questionable Marketing Practices, GAO–10–948T
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Many of the comments urging
retention of the Guides also focused
heavily on the recruitment practices and
representations of vocational schools. In
response, the Commission proposes to
modify the Guides in four respects.
These changes address the practices
highlighted in the comments, and
advise against use of particular types of
misleading representations.
First, DOE, NCLC, and Consumers
Union urged that the Guides address
with greater specificity
misrepresentations, frequently used in
recruitment, on such topics as salaries,
job placement, and completion rates and
time frames. Accordingly, the
Commission has revised the scope and
application section of the Guides in
section 254.0(b) to reference specifically
the recruitment process. The revised
Guides also address misrepresentations
about completion and dropout rates and
postgraduation employment prospects.
Second, DOE suggested that the
Guides address misleading statements
indicating that a program of instruction
would render a student eligible to take
a licensing exam. The Commission
believes that doing so is warranted, and
has modified section 254.3 of the
Guides to address instances in which
institutions misrepresent that
completion of a program will qualify
students to take a licensing exam.
Third, NCLC and Consumers Union
recommended that the Guides be
modified to cover representations
relating to admissions testing and
students’ suitability for particular
courses. In this regard, the Commission
has amended section 254.5 of the
Guides to state more explicitly that
misrepresenting a student’s score on an
admission test is a deceptive practice. In
addition, the revised Guides specify in
subsections (c) and (d) of section 254.5
that it is a deceptive practice to provide
inaccurate information regarding the
time required to complete a course or
program of instruction or a student’s
likelihood of success in a school or
program of instruction.
Finally, DOE urged that the Guides
address representations regarding
transfer of course credit from another
school, assistance provided to students
facing language or other barriers to
learning, the source of funding for
student loans, and security policies and
crime statistics. In response to these
comments, the Commission has
amended section 254.4(a) of the Guides
to address specific misrepresentations
relating to student financial assistance,
assistance overcoming language barriers
(Aug. 4, 2010), available at https://www.gao.gov/
products/GAO-10-948T.
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or learning disabilities, the extent to
which students will receive credit for
courses completed at other institutions,
security policies, and crime statistics.
The Commission has decided not to
adopt two other changes to the Guides
which were suggested in the comments.
First, NCLC, Consumers Union, and
NACAC opined that the Guides should
define ‘‘clearly and conspicuously.’’
Only NACAC, however, provided a
reason for doing so, which was to
increase the public’s awareness of the
Guides. We do not believe that adding
a definition to the Guides would
significantly advance that goal. The
Guides have included the words
‘‘clearly and conspicuously’’ for forty
years without defining the term. Many
FTC guides and rules employ this
phrase without a detailed definition.7
As in other contexts where we have
declined to adopt a definition, the
Commission believes it is unnecessary
to define this phrase in the Guides
because the concept is well developed
in Commission case law and policy
statements, and mandating rigid ‘‘clear
and conspicuous’’ criteria would
undermine the flexibility that this
standard provides.8
Finally, DOE recommended
expanding the scope of the Guides to
include resident primary and secondary
schools and institutions of higher
education offering at least a two-year
program of accredited college level
studies generally acceptable for credit
toward a bachelor’s degree. Presently
the Guides exclude such schools and
institutions.9 The Commission declines
to expand the scope of the Guides
because this proposal raises issues that
are not addressed by the record before
the Commission. For example, resident
primary and secondary schools are
unlike institutions of higher education
in many respects, and those differences
may result in different considerations
7 See, e.g., Guides for the Jewelry, Precious
Metals, and Pewter Industries, 16 CFR 23.7(b)(4);
Telemarketing Sales Rule, 16 CFR 310.3(a)(1),
310.3(a)(3)(iii), 310.4(b)(1)(v)(A)(i), 310.4(d),
310.4(e), & 310.6(b)(6); Trade Regulation Rule on
Mail or Telephone Order Merchandise, 16 CFR
435.2(a)(1)(i), 435.2(b)(1), & 435.2(b)(2); Business
Opportunity Rule, 16 CFR 437.1(e), 437.3(a)(5)(ii);
but see Privacy of Consumer Financial Information,
16 CFR 313.3(b) (defining clear and conspicuous);
Trade Regulation Rule Pursuant to the Telephone
Disclosure and Dispute Resolution Act of 1992, 16
CFR 308.3(d)(2) (same).
8 60 FR 43842, 43843–44 (1995) (rejecting
comments that ‘‘clear and conspicuous’’ should be
defined in the Telemarketing Sales Rule); 74 FR
53124, 53130 n.55 (2009) (the Commission
frequently adopts ‘‘clear and conspicuous’’ standard
for disclosures because of its flexibility).
9 16 CFR 254.0(a). Independent of the Guides,
true nonprofit corporations are outside the scope of
the FTC Act. 15 U.S.C. 44. See California Dental
Ass’n v. FTC, 526 U.S. 756, 766 (1999).
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with respect to the guidance provided
by the Guides. Because the record does
not address these issues, the
Commission has decided not to expand
the Guides. However, the scope of the
Guides does not alter the scope of
section 5 of the FTC Act, and resident
primary and secondary schools and
institutions of higher education within
the scope of the Act are covered by its
proscription of deceptive and unfair
conduct. Consequently, the Commission
may use its enforcement authority to
remedy deceptive acts and practices by
such schools, including deceptive
conduct described in the Guides.10
IV. Conclusion
For the reasons described above, the
Commission has determined to retain
the Guides, with the revisions indicated
below.
List of Subjects in 16 CFR Part 254
Advertising, Trade practices.
Text of Amendments
For the reasons set forth in the
preamble, the Federal Trade
Commission amends 16 CFR Part 254 as
follows:
PART 254—GUIDES FOR PRIVATE
VOCATIONAL AND DISTANCE
EDUCATION SCHOOLS
1. The authority citation for part 254
continues to read as follows:
■
Authority: 38 Stat. 717, as amended; 15
U.S.C. 41–58.
2. Amend § 254.0 by revising
paragraph (b) to read as follows:
■
§ 254.0
Scope and application.
*
*
*
*
*
(b) These Guides represent
administrative interpretations of laws
administered by the Federal Trade
Commission for the guidance of the
public in conducting its affairs in
conformity with legal requirements.
These Guides specifically address the
application of section 5 of the FTC Act
10 The Commission notes that there have been
reports of problematic practices by a range of forprofit colleges. See, e.g., S. Comm. on Health,
Education, Labor and Pensions, 112th Cong., For
Profit Higher Education: The Failure to Safeguard
the Federal Investment and Ensure Student Success
(Comm. Print 2012), available at https://
www.gpo.gov/fdsys/pkg/CPRT-112SPRT74931/pdf/
CPRT-112SPRT74931.pdf. Although the Guides
specifically address only for-profit institutions that
provide vocational and distance education, as
described in section 254.0, the Commission believes
that the Guides can also provide useful guidance to
any for-profit colleges that engage in similar
practices. As noted above, the Commission has
authority to bring law enforcement actions to curb
deceptive or unfair practices in this area regardless
of whether an institution that is covered by section
5 of the FTC Act also falls within section 254.0.
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(15 U.S.C. 45) to the advertising,
promotion, marketing, and sale of, and
the recruitment of students for, courses
or programs of instruction offered by
private vocational or distance education
schools. The Guides provide the basis
for voluntary compliance with the law
by members of the industry. Practices
inconsistent with these Guides may
result in corrective action by the
Commission under section 5 of the FTC
Act if, after investigation, the
Commission has reason to believe that
the practices fall within the scope of
conduct declared unlawful by the
statute.
■ 3. Revise § 254.1 to read as follows:
§ 254.1
Definitions.
(a) Accredited. A school or program of
instruction that has been evaluated and
found to meet established criteria by an
accrediting agency or association
recognized for such purposes by the
U.S. Department of Education.
(b) Approved. A school or program of
instruction that has been recognized by
a State or Federal agency as meeting
educational standards or other related
qualifications as prescribed by that
agency for the school or program of
instruction to which the term is applied.
The term is not and should not be used
interchangeably with ‘‘Accredited.’’ The
term ‘‘Approved’’ is not justified by the
mere grant of a corporate charter to
operate or license to do business as a
school and should not be used unless
the represented ‘‘approval’’ has been
affirmatively required or authorized by
State or Federal law.
(c) Industry Member. Industry
Members are the persons, firms,
corporations, or organizations covered
by these Guides, as explained in
§ 254.0(a).
■ 4. Revise § 254.2 to read as follows:
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§ 254.2 Deceptive trade or business
names.
(a) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
the nature of the school, its
Accreditation, programs of instruction,
methods of teaching, or any other
material fact through the use of any
trade or business name, label, insignia,
or designation, or in any other manner.
(b) It is deceptive for an Industry
Member to deceptively conceal in any
way the fact that it is a school or to
misrepresent, directly or indirectly,
expressly or by implication, through the
use of a trade or business name or in
any other manner that:
(1) It is a part of or connected with a
branch, bureau, or agency of the U.S.
Government, including, but not limited
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to, the U.S. Department of Education, or
of any State, or civil service
commission; or
(2) It is an employment agency or an
employment agent or authorized
training facility for any industry or
business.
■ 5. Revise § 254.3 to read as follows:
§ 254.3 Misrepresentation of extent or
nature of Accreditation or Approval.
(a) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
the nature, extent, or purpose of any
Approval by a State or Federal agency
or Accreditation by an accrediting
agency or association. For example, an
Industry Member should not:
(1) Represent, without qualification,
that its school is Accredited unless all
courses and programs of instruction
have been Accredited by an accrediting
agency recognized by the U.S.
Department of Education. If an
Accredited school offers courses or
programs of instruction that are not
Accredited, all advertisements or
promotional materials pertaining to
those courses or programs, and making
reference to the Accreditation of the
school, should clearly and
conspicuously disclose that those
particular courses or programs are not
Accredited.
(2) Represent that its school or
program of instruction is Approved,
unless the nature, extent, and purpose
of that Approval are disclosed.
(3) Misrepresent the extent to which
a student successfully completing a
course or program of instruction will be
able to transfer any credits the student
earns to any other postsecondary
institution.
(b) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that a school or program of instruction
has been Approved by a particular
industry, or that successful completion
of a course or program of instruction
qualifies the student for admission to a
labor union or similar organization or
for receiving a State or Federal license
to perform certain functions.
(c) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that its courses or programs of
instruction are recommended by
vocational counselors, high schools,
colleges, educational organizations,
employment agencies, or members of a
particular industry, or that it has been
the subject of unsolicited testimonials or
endorsements from former students. It is
deceptive for an Industry Member to use
testimonials or endorsements that do
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not accurately reflect current practices
of the school or current conditions or
employment opportunities in the
industry or occupation for which
students are being trained.
Note to paragraph (c): The Commission’s
Guides Concerning Use of Endorsements and
Testimonials in Advertising (part 255 of this
chapter) provide further guidance in this
area.
(d) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that its courses or programs of
instruction fulfill a requirement that
must be completed prior to taking a
licensing examination.
■ 6. Amend § 254.4 by:
■ a. Revising paragraphs (a)
introductory text, (a)(2), and (a)(4)
through (7).
■ b. Adding paragraphs (a)(8) through
(11).
■ c. Revising paragraphs (b) through (d).
■ d. Adding paragraph (e).
The revisions and additions read as
follows:
§ 254.4 Misrepresentation of facilities,
services, qualifications of staff, status, and
employment prospects for students after
training.
(a) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
in advertising, promotional materials,
recruitment sessions, or in any other
manner, the size, location, services,
facilities, curriculum, books and
materials, or equipment of its school or
the number or educational
qualifications of its faculty and other
personnel. For example, an Industry
Member should not:
*
*
*
*
*
(2) Misrepresent, through statements
or pictures, or in any other manner, the
nature or efficacy of its courses, training
devices, methods, or equipment.
*
*
*
*
*
(4) Misrepresent the availability,
amount, or nature of any financial
assistance available to students,
including any Federal student financial
assistance. If the cost of training is
financed in whole or in part by loans,
students should be informed that loans
must be repaid whether or not they are
successful in completing the program
and obtaining employment.
(5) Misrepresent that a private entity
providing any financial assistance to the
students is part of the Federal
government or that loans from the
private entity have the same interest rate
or repayment terms as loans received
from the U.S. Department of Education.
(6) Misrepresent the nature of any
relationship between the school or its
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personnel and any government agency,
or that students of the school will
receive preferred consideration for
employment with any government
agency.
(7) Misrepresent that certain
individuals or classes of individuals are
members of its faculty or advisory
board, have prepared instructional
materials, or are otherwise affiliated
with the school.
(8) Misrepresent the nature and extent
of any personal instruction, guidance,
assistance, or other service, including
placement assistance and assistance
overcoming language barriers or
learning disabilities, it will provide
students either during or after
completion of a course.
(9) Misrepresent the extent to which
a prospective student will receive credit
for courses or a program of instruction
already completed at other
postsecondary institutions.
(10) Misrepresent the percentage of
students who withdraw from a course or
program of instruction, or the
percentage of students who complete or
graduate from a course or program of
instruction.
(11) Misrepresent security policies or
crime statistics that the school must
maintain.
(b) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that it is a nonprofit organization or that
it is affiliated or otherwise connected
with any public institution or private
religious or charitable organization.
(c) It is deceptive for an Industry
Member that conducts its instruction by
correspondence, or other form of
distance education, to fail to clearly and
conspicuously disclose that fact in all
promotional materials.
(d) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that a course or program of instruction
has been recently revised or
instructional equipment is up-to-date, or
misrepresent its ability to keep a course
or program of instruction current and
up-to-date.
(e) It is deceptive for an Industry
Member, in promoting any course or
program of instruction in its advertising,
promotional materials, or in any other
manner, to misrepresent, directly or
indirectly, expressly or by implication,
whether through the use of text, images,
endorsements, or by other means, the
availability of employment after
graduation from a school or program of
instruction, the specific type of
employment available to a student after
graduation from a school or program of
instruction, the success that the
VerDate Mar<15>2010
17:13 Nov 15, 2013
Jkt 232001
Industry Member’s graduates have
realized in obtaining such employment,
including the percentage of graduates
who have received employment, or the
salary or salary range that the Industry
Member’s graduates have received, or
can be expected to receive, in such
employment.
Note to paragraph (e): The
Commission’s Guides Concerning Use of
Endorsements and Testimonials in
Advertising (part 255 of this chapter)
provide further guidance in this area.
■
7. Revise § 254.5 to read as follows:
§ 254.5 Misrepresentations of enrollment
qualifications or limitations.
(a) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
the nature or extent of any prerequisites
or qualifications for enrollment in a
school or program of instruction.
(b) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
that the lack of a high school education
or prior training or experience is not an
impediment to successful completion of
a course or program of instruction or
obtaining employment in the field for
which the course or program of
instruction provides training.
(c) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
the time required to complete a course
or program of instruction.
(d) It is deceptive for an Industry
Member to misrepresent, directly or
indirectly, expressly or by implication,
a student’s likelihood of success in a
school or program of instruction,
including, but not limited to,
misrepresenting the student’s score on
any admissions test.
■ 8. Revise § 254.6 to read as follows:
§ 254.6 Deceptive use of diplomas,
degrees, or certificates.
(a) It is deceptive for an Industry
Member to issue a degree, diploma,
certificate of completion, or any similar
document, that misrepresents, directly
or indirectly, expressly or by
implication, the subject matter,
substance, or content of the course or
program of instruction or any other
material fact concerning the course or
program of instruction for which it was
awarded or the accomplishments of the
student to whom it was awarded.
(b) It is deceptive for an Industry
Member to offer or confer an academic,
professional, or occupational degree, if
the award of such degree has not been
Approved by the appropriate State
educational agency or Accredited by a
PO 00000
Frm 00011
Fmt 4700
Sfmt 9990
68991
nationally recognized accrediting
agency, unless it clearly and
conspicuously discloses, in all
advertising and promotional materials
that contain a reference to such degree,
that its award has not been Approved or
Accredited by such an agency.
(c) It is deceptive for an Industry
Member to offer or confer a high school
diploma unless the program of
instruction to which it pertains is
substantially equivalent to that offered
by a resident secondary school, and
unless the student is informed, by a
clear and conspicuous disclosure in
writing prior to enrollment, that the
Industry Member cannot guarantee or
otherwise control the recognition that
will be accorded the diploma by
institutions of higher education, other
schools, or prospective employers, and
that such recognition is a matter solely
within the discretion of those entities.
■ 9. Revise § 254.7 to read as follows:
§ 254.7
Deceptive sales practices.
(a) It is deceptive for an Industry
Member to use advertisements or
promotional materials that
misrepresent, directly or indirectly,
expressly or by implication, that
employment is being offered or that a
talent hunt or contest is being
conducted. For example, captions such
as, ‘‘Men/women wanted to train for
* * * ,’’ ‘‘Help Wanted,’’
‘‘Employment,’’ ‘‘Business
Opportunities,’’ and words or terms of
similar import, may falsely convey that
employment is being offered and
therefore should be avoided.
(b) It is deceptive for an Industry
Member to fail to disclose to a
prospective student, prior to enrollment,
the total cost of the program of
instruction and the school’s refund
policy if the student does not complete
the program of instruction.
(c) It is deceptive for an Industry
Member to fail to disclose to a
prospective student, prior to enrollment,
all requirements for successfully
completing the course or program of
instruction and the circumstances that
would constitute grounds for
terminating the student’s enrollment
prior to completion of the program of
instruction.
By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 2013–27195 Filed 11–15–13; 8:45 am]
BILLING CODE 6750–01–P
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[Federal Register Volume 78, Number 222 (Monday, November 18, 2013)]
[Rules and Regulations]
[Pages 68987-68991]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-27195]
=======================================================================
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FEDERAL TRADE COMMISSION
16 CFR Part 254
Guides for Private Vocational and Distance Education Schools
AGENCY: Federal Trade Commission.
ACTION: Final rule; revisions to Guides.
-----------------------------------------------------------------------
SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') has
completed its regulatory review of the Guides for Private Vocational
and Distance Education Schools (``Vocational School Guides'' or
``Guides'') as part of its systematic review of all current FTC rules
and guides and issues its revisions.
DATES: This action is effective as of November 18, 2013.
ADDRESSES: Requests for copies of this rule should be sent to the
Public Reference Branch, Room 130, Federal Trade Commission, 600
Pennsylvania Avenue NW., Washington, DC 20580. The notice is also
available on the Commission's Web site, https://www.ftc.gov.
FOR FURTHER INFORMATION CONTACT: Maria Del Monaco, Attorney, East
Central Region, Federal Trade Commission, (216) 263-3405, 1111
[[Page 68988]]
Superior Avenue, Suite 200, Cleveland, Ohio 44114.
SUPPLEMENTARY INFORMATION:
I. Introduction
The Commission reviews all Commission rules and guides
periodically. These reviews seek information about the costs and
benefits of the Commission's rules and guides as well as their
regulatory and economic impact. The information obtained assists the
Commission in identifying rules and guides that warrant modification or
rescission. These Guides, like other industry guides issued by the
Commission, are ``administrative interpretations of laws administered
by the Commission for the guidance of the public in conducting its
affairs in conformity with legal requirements.'' 16 CFR 1.5. Conduct
inconsistent with the Guides may result in corrective action by the
Commission under applicable statutory provisions.
II. Background
The Commission promulgated the Guides (then titled the ``Guides for
Private Vocational and Home Study Schools'') in May 1972, and they
became effective on August 14, 1972 (37 FR 9665 (May 16, 1972)). The
Commission amended the Guides effective October 9, 1998. These
amendments added a provision addressing misrepresentations related to
postgraduation employment. In order to streamline the Guides, certain
provisions not specific to vocational schools and a section suggesting
affirmative disclosures were deleted (63 FR 42570 (Aug. 10, 1998), as
amended at 63 FR 72350 (Dec. 31, 1998)).\1\
---------------------------------------------------------------------------
\1\ The deleted affirmative disclosures included the school's
make-up work policy, costs of purchasing the textbooks and equipment
needed for the courses, a description of the school's physical
facilities, and a description of the school's placement service.
---------------------------------------------------------------------------
On July 30, 2009, the Commission published a Federal Register
Notice (``FRN'') seeking comment on the Guides as part of the
Commission's ongoing periodic review of its rules and guides to
determine their current effectiveness and impact (74 FR 37973).\2\ The
FRN listed eighteen questions, with additional subparts, on which
comments were solicited. Generally, the FRN sought comments regarding
the Guides' benefits to consumers and burdens on businesses. In
addition, the FRN's questions addressed whether modifications are
needed to increase the Guides' benefits, reduce their costs, or address
changes in relevant technology, economic conditions, or other
applicable law.
---------------------------------------------------------------------------
\2\ Previously, a Notice of Intent to Request Public Comments
gave notice that the Commission would initiate a review of, and
solicit public comments on, the Guides during 2009 (74 FR 6129 (Feb.
5, 2009)).
---------------------------------------------------------------------------
The Guides are intended to advise proprietary businesses that offer
vocational training courses, either on the school's premises or through
distance education, how to avoid deceptive practices in connection with
the advertising, promotion, marketing, or sale of their courses or
programs. Specifically, the Vocational School Guides address
misrepresentations in the description of a school, including
misrepresentations that the school is affiliated with the government or
is an employment agency. The Guides also address misleading
representations related to the accreditation and approval of the
school, the transferability of credit received at the school to other
institutions, and the use of testimonials and endorsements. The Guides
caution schools against misrepresenting the qualifications of teachers,
the nature of courses, the availability of employment after graduation,
the availability of financial assistance, and enrollment
qualifications. They also address the use of deceptive diplomas or
certificates. Finally, the Guides warn against using deceptive sales
practices, such as placing classified ads that appear to be ``help
wanted'' ads. The Guides make clear that practices inconsistent with
them may violate section 5 of the FTC Act.
III. Regulatory Review Comments and Responses
The Commission received eight comments in response to the FRN.\3\
They were submitted by the U.S. Department of Education (``DOE''); the
National Consumer Law Center (``NCLC''); the National Association for
College Admission Counseling (``NACAC''); the American Association of
Collegiate Registrars and Admissions Officers (``AACRAO''); the Career
College Association (now known as the Association of Private Sector
Colleges and Universities, hereinafter ``APSCU''); the Council of
Recognized National Accrediting Agencies (``CRNAA''); Consumers Union;
and Professor George Gollin of the University of Illinois, Urbana-
Champaign, who is a board member of the Council for Higher Education
Accreditation (``CHEA'').\4\
---------------------------------------------------------------------------
\3\ All comments are in the public record and available for
inspection at the Commission's Web site, https://www.ftc.gov/os/comments/vocationalschoolguides/.
\4\ NCLC is a nonprofit organization specializing in issues
commonly faced by low income consumers. NACAC is a nonprofit
association of high school counselors and college admissions
officers, and AACRAO is a nonprofit association of higher education
admissions and registration professionals. APSCU is a membership
organization representing for-profit higher education institutions.
CRNAA is an alliance of six accrediting bodies which are recognized
by the Secretary of DOE as reliable authorities on the quality of
education and training offered by the institutions they accredit.
Consumers Union is the nonprofit publisher of Consumer Reports, and
CHEA is an organization of colleges and universities that advocates
for self-regulation of academic quality through accreditation.
---------------------------------------------------------------------------
Seven of the eight comments stated that the Guides should be
retained.\5\ Commenters described the Guides as filling a critical
need, providing clear instruction regarding acceptable practices in the
vocational schools sector. The comments noted the many instances of
fraud in the industry and urged that the Guides be strengthened and
enforced more vigorously.
---------------------------------------------------------------------------
\5\ This FRN discusses the comments received by topic, not
question number, because most of the comments responded by topic
rather than by question number.
---------------------------------------------------------------------------
APSCU, the sole dissenter, would retain the Guides only for
unaccredited and unlicensed vocational schools. It believes the Guides
are unnecessary and create additional burdens for institutions that are
licensed by a state or accredited by a DOE-recognized accrediting
agency. The Commission disagrees with this statement for at least three
reasons. First, APSCU identified no material inconsistencies between
the Guides and the standards of any accrediting agencies or state
licensing bodies and thus failed to identify how the Guides impose
additional burdens. Second, the Guides simply identify deceptive
practices that are unlawful under the FTC Act and, therefore, do not
impose any burden beyond that already associated with complying with
section 5 of the FTC Act. Third, exempting accredited and licensed
vocational schools from the Guides could be read as implying that
circumstances have changed since the Guides were adopted, when, in
fact, law enforcement actions targeting deceptive practices of
accredited and licensed vocational schools indicate that some of these
entities have continued to engage in such practices.\6\
---------------------------------------------------------------------------
\6\ E.g, United States ex rel. Washington v. Educ. Mgmt. Corp.,
871 F. Supp.2d 433 (W.D. Pa. 2012); Settlement in United States ex
rel. Goodstein v Kaplan, Inc., et al., E.D. Pa. Civ. Action No. 2:07
cv 1491 (July 15, 2011), available at https://www.justice.gov/usao/pae/News/2011/Jul/chi_settlementagreement.pdf, and News Release,
$1.6 Million Settlement Agreement Announced with CHI Institute For
Alleged Failures to Comply with Federal Student Financial Aid
Requirements, available at https://www.justice.gov/usao/pae/News/2011/Jul/chi_release.pdf (July 22, 2011); GAO, For-Profit Colleges:
Undercover Testing Finds Colleges Encouraged Fraud and Engaged in
Deceptive and Questionable Marketing Practices, GAO-10-948T (Aug. 4,
2010), available at https://www.gao.gov/products/GAO-10-948T.
---------------------------------------------------------------------------
[[Page 68989]]
Many of the comments urging retention of the Guides also focused
heavily on the recruitment practices and representations of vocational
schools. In response, the Commission proposes to modify the Guides in
four respects. These changes address the practices highlighted in the
comments, and advise against use of particular types of misleading
representations.
First, DOE, NCLC, and Consumers Union urged that the Guides address
with greater specificity misrepresentations, frequently used in
recruitment, on such topics as salaries, job placement, and completion
rates and time frames. Accordingly, the Commission has revised the
scope and application section of the Guides in section 254.0(b) to
reference specifically the recruitment process. The revised Guides also
address misrepresentations about completion and dropout rates and
postgraduation employment prospects.
Second, DOE suggested that the Guides address misleading statements
indicating that a program of instruction would render a student
eligible to take a licensing exam. The Commission believes that doing
so is warranted, and has modified section 254.3 of the Guides to
address instances in which institutions misrepresent that completion of
a program will qualify students to take a licensing exam.
Third, NCLC and Consumers Union recommended that the Guides be
modified to cover representations relating to admissions testing and
students' suitability for particular courses. In this regard, the
Commission has amended section 254.5 of the Guides to state more
explicitly that misrepresenting a student's score on an admission test
is a deceptive practice. In addition, the revised Guides specify in
subsections (c) and (d) of section 254.5 that it is a deceptive
practice to provide inaccurate information regarding the time required
to complete a course or program of instruction or a student's
likelihood of success in a school or program of instruction.
Finally, DOE urged that the Guides address representations
regarding transfer of course credit from another school, assistance
provided to students facing language or other barriers to learning, the
source of funding for student loans, and security policies and crime
statistics. In response to these comments, the Commission has amended
section 254.4(a) of the Guides to address specific misrepresentations
relating to student financial assistance, assistance overcoming
language barriers or learning disabilities, the extent to which
students will receive credit for courses completed at other
institutions, security policies, and crime statistics.
The Commission has decided not to adopt two other changes to the
Guides which were suggested in the comments. First, NCLC, Consumers
Union, and NACAC opined that the Guides should define ``clearly and
conspicuously.'' Only NACAC, however, provided a reason for doing so,
which was to increase the public's awareness of the Guides. We do not
believe that adding a definition to the Guides would significantly
advance that goal. The Guides have included the words ``clearly and
conspicuously'' for forty years without defining the term. Many FTC
guides and rules employ this phrase without a detailed definition.\7\
As in other contexts where we have declined to adopt a definition, the
Commission believes it is unnecessary to define this phrase in the
Guides because the concept is well developed in Commission case law and
policy statements, and mandating rigid ``clear and conspicuous''
criteria would undermine the flexibility that this standard
provides.\8\
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\7\ See, e.g., Guides for the Jewelry, Precious Metals, and
Pewter Industries, 16 CFR 23.7(b)(4); Telemarketing Sales Rule, 16
CFR 310.3(a)(1), 310.3(a)(3)(iii), 310.4(b)(1)(v)(A)(i), 310.4(d),
310.4(e), & 310.6(b)(6); Trade Regulation Rule on Mail or Telephone
Order Merchandise, 16 CFR 435.2(a)(1)(i), 435.2(b)(1), &
435.2(b)(2); Business Opportunity Rule, 16 CFR 437.1(e),
437.3(a)(5)(ii); but see Privacy of Consumer Financial Information,
16 CFR 313.3(b) (defining clear and conspicuous); Trade Regulation
Rule Pursuant to the Telephone Disclosure and Dispute Resolution Act
of 1992, 16 CFR 308.3(d)(2) (same).
\8\ 60 FR 43842, 43843-44 (1995) (rejecting comments that
``clear and conspicuous'' should be defined in the Telemarketing
Sales Rule); 74 FR 53124, 53130 n.55 (2009) (the Commission
frequently adopts ``clear and conspicuous'' standard for disclosures
because of its flexibility).
---------------------------------------------------------------------------
Finally, DOE recommended expanding the scope of the Guides to
include resident primary and secondary schools and institutions of
higher education offering at least a two-year program of accredited
college level studies generally acceptable for credit toward a
bachelor's degree. Presently the Guides exclude such schools and
institutions.\9\ The Commission declines to expand the scope of the
Guides because this proposal raises issues that are not addressed by
the record before the Commission. For example, resident primary and
secondary schools are unlike institutions of higher education in many
respects, and those differences may result in different considerations
with respect to the guidance provided by the Guides. Because the record
does not address these issues, the Commission has decided not to expand
the Guides. However, the scope of the Guides does not alter the scope
of section 5 of the FTC Act, and resident primary and secondary schools
and institutions of higher education within the scope of the Act are
covered by its proscription of deceptive and unfair conduct.
Consequently, the Commission may use its enforcement authority to
remedy deceptive acts and practices by such schools, including
deceptive conduct described in the Guides.\10\
---------------------------------------------------------------------------
\9\ 16 CFR 254.0(a). Independent of the Guides, true nonprofit
corporations are outside the scope of the FTC Act. 15 U.S.C. 44. See
California Dental Ass'n v. FTC, 526 U.S. 756, 766 (1999).
\10\ The Commission notes that there have been reports of
problematic practices by a range of for-profit colleges. See, e.g.,
S. Comm. on Health, Education, Labor and Pensions, 112th Cong., For
Profit Higher Education: The Failure to Safeguard the Federal
Investment and Ensure Student Success (Comm. Print 2012), available
at https://www.gpo.gov/fdsys/pkg/CPRT-112SPRT74931/pdf/CPRT-112SPRT74931.pdf. Although the Guides specifically address only for-
profit institutions that provide vocational and distance education,
as described in section 254.0, the Commission believes that the
Guides can also provide useful guidance to any for-profit colleges
that engage in similar practices. As noted above, the Commission has
authority to bring law enforcement actions to curb deceptive or
unfair practices in this area regardless of whether an institution
that is covered by section 5 of the FTC Act also falls within
section 254.0.
---------------------------------------------------------------------------
IV. Conclusion
For the reasons described above, the Commission has determined to
retain the Guides, with the revisions indicated below.
List of Subjects in 16 CFR Part 254
Advertising, Trade practices.
Text of Amendments
For the reasons set forth in the preamble, the Federal Trade
Commission amends 16 CFR Part 254 as follows:
PART 254--GUIDES FOR PRIVATE VOCATIONAL AND DISTANCE EDUCATION
SCHOOLS
0
1. The authority citation for part 254 continues to read as follows:
Authority: 38 Stat. 717, as amended; 15 U.S.C. 41-58.
0
2. Amend Sec. 254.0 by revising paragraph (b) to read as follows:
Sec. 254.0 Scope and application.
* * * * *
(b) These Guides represent administrative interpretations of laws
administered by the Federal Trade Commission for the guidance of the
public in conducting its affairs in conformity with legal requirements.
These Guides specifically address the application of section 5 of the
FTC Act
[[Page 68990]]
(15 U.S.C. 45) to the advertising, promotion, marketing, and sale of,
and the recruitment of students for, courses or programs of instruction
offered by private vocational or distance education schools. The Guides
provide the basis for voluntary compliance with the law by members of
the industry. Practices inconsistent with these Guides may result in
corrective action by the Commission under section 5 of the FTC Act if,
after investigation, the Commission has reason to believe that the
practices fall within the scope of conduct declared unlawful by the
statute.
0
3. Revise Sec. 254.1 to read as follows:
Sec. 254.1 Definitions.
(a) Accredited. A school or program of instruction that has been
evaluated and found to meet established criteria by an accrediting
agency or association recognized for such purposes by the U.S.
Department of Education.
(b) Approved. A school or program of instruction that has been
recognized by a State or Federal agency as meeting educational
standards or other related qualifications as prescribed by that agency
for the school or program of instruction to which the term is applied.
The term is not and should not be used interchangeably with
``Accredited.'' The term ``Approved'' is not justified by the mere
grant of a corporate charter to operate or license to do business as a
school and should not be used unless the represented ``approval'' has
been affirmatively required or authorized by State or Federal law.
(c) Industry Member. Industry Members are the persons, firms,
corporations, or organizations covered by these Guides, as explained in
Sec. 254.0(a).
0
4. Revise Sec. 254.2 to read as follows:
Sec. 254.2 Deceptive trade or business names.
(a) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, the nature of the
school, its Accreditation, programs of instruction, methods of
teaching, or any other material fact through the use of any trade or
business name, label, insignia, or designation, or in any other manner.
(b) It is deceptive for an Industry Member to deceptively conceal
in any way the fact that it is a school or to misrepresent, directly or
indirectly, expressly or by implication, through the use of a trade or
business name or in any other manner that:
(1) It is a part of or connected with a branch, bureau, or agency
of the U.S. Government, including, but not limited to, the U.S.
Department of Education, or of any State, or civil service commission;
or
(2) It is an employment agency or an employment agent or authorized
training facility for any industry or business.
0
5. Revise Sec. 254.3 to read as follows:
Sec. 254.3 Misrepresentation of extent or nature of Accreditation or
Approval.
(a) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, the nature,
extent, or purpose of any Approval by a State or Federal agency or
Accreditation by an accrediting agency or association. For example, an
Industry Member should not:
(1) Represent, without qualification, that its school is Accredited
unless all courses and programs of instruction have been Accredited by
an accrediting agency recognized by the U.S. Department of Education.
If an Accredited school offers courses or programs of instruction that
are not Accredited, all advertisements or promotional materials
pertaining to those courses or programs, and making reference to the
Accreditation of the school, should clearly and conspicuously disclose
that those particular courses or programs are not Accredited.
(2) Represent that its school or program of instruction is
Approved, unless the nature, extent, and purpose of that Approval are
disclosed.
(3) Misrepresent the extent to which a student successfully
completing a course or program of instruction will be able to transfer
any credits the student earns to any other postsecondary institution.
(b) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that a school or
program of instruction has been Approved by a particular industry, or
that successful completion of a course or program of instruction
qualifies the student for admission to a labor union or similar
organization or for receiving a State or Federal license to perform
certain functions.
(c) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that its courses
or programs of instruction are recommended by vocational counselors,
high schools, colleges, educational organizations, employment agencies,
or members of a particular industry, or that it has been the subject of
unsolicited testimonials or endorsements from former students. It is
deceptive for an Industry Member to use testimonials or endorsements
that do not accurately reflect current practices of the school or
current conditions or employment opportunities in the industry or
occupation for which students are being trained.
Note to paragraph (c): The Commission's Guides Concerning Use of
Endorsements and Testimonials in Advertising (part 255 of this
chapter) provide further guidance in this area.
(d) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that its courses
or programs of instruction fulfill a requirement that must be completed
prior to taking a licensing examination.
0
6. Amend Sec. 254.4 by:
0
a. Revising paragraphs (a) introductory text, (a)(2), and (a)(4)
through (7).
0
b. Adding paragraphs (a)(8) through (11).
0
c. Revising paragraphs (b) through (d).
0
d. Adding paragraph (e).
The revisions and additions read as follows:
Sec. 254.4 Misrepresentation of facilities, services, qualifications
of staff, status, and employment prospects for students after training.
(a) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, in advertising,
promotional materials, recruitment sessions, or in any other manner,
the size, location, services, facilities, curriculum, books and
materials, or equipment of its school or the number or educational
qualifications of its faculty and other personnel. For example, an
Industry Member should not:
* * * * *
(2) Misrepresent, through statements or pictures, or in any other
manner, the nature or efficacy of its courses, training devices,
methods, or equipment.
* * * * *
(4) Misrepresent the availability, amount, or nature of any
financial assistance available to students, including any Federal
student financial assistance. If the cost of training is financed in
whole or in part by loans, students should be informed that loans must
be repaid whether or not they are successful in completing the program
and obtaining employment.
(5) Misrepresent that a private entity providing any financial
assistance to the students is part of the Federal government or that
loans from the private entity have the same interest rate or repayment
terms as loans received from the U.S. Department of Education.
(6) Misrepresent the nature of any relationship between the school
or its
[[Page 68991]]
personnel and any government agency, or that students of the school
will receive preferred consideration for employment with any government
agency.
(7) Misrepresent that certain individuals or classes of individuals
are members of its faculty or advisory board, have prepared
instructional materials, or are otherwise affiliated with the school.
(8) Misrepresent the nature and extent of any personal instruction,
guidance, assistance, or other service, including placement assistance
and assistance overcoming language barriers or learning disabilities,
it will provide students either during or after completion of a course.
(9) Misrepresent the extent to which a prospective student will
receive credit for courses or a program of instruction already
completed at other postsecondary institutions.
(10) Misrepresent the percentage of students who withdraw from a
course or program of instruction, or the percentage of students who
complete or graduate from a course or program of instruction.
(11) Misrepresent security policies or crime statistics that the
school must maintain.
(b) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that it is a
nonprofit organization or that it is affiliated or otherwise connected
with any public institution or private religious or charitable
organization.
(c) It is deceptive for an Industry Member that conducts its
instruction by correspondence, or other form of distance education, to
fail to clearly and conspicuously disclose that fact in all promotional
materials.
(d) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that a course or
program of instruction has been recently revised or instructional
equipment is up-to-date, or misrepresent its ability to keep a course
or program of instruction current and up-to-date.
(e) It is deceptive for an Industry Member, in promoting any course
or program of instruction in its advertising, promotional materials, or
in any other manner, to misrepresent, directly or indirectly, expressly
or by implication, whether through the use of text, images,
endorsements, or by other means, the availability of employment after
graduation from a school or program of instruction, the specific type
of employment available to a student after graduation from a school or
program of instruction, the success that the Industry Member's
graduates have realized in obtaining such employment, including the
percentage of graduates who have received employment, or the salary or
salary range that the Industry Member's graduates have received, or can
be expected to receive, in such employment.
Note to paragraph (e): The Commission's Guides Concerning Use of
Endorsements and Testimonials in Advertising (part 255 of this chapter)
provide further guidance in this area.
0
7. Revise Sec. 254.5 to read as follows:
Sec. 254.5 Misrepresentations of enrollment qualifications or
limitations.
(a) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, the nature or
extent of any prerequisites or qualifications for enrollment in a
school or program of instruction.
(b) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, that the lack of a
high school education or prior training or experience is not an
impediment to successful completion of a course or program of
instruction or obtaining employment in the field for which the course
or program of instruction provides training.
(c) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, the time required
to complete a course or program of instruction.
(d) It is deceptive for an Industry Member to misrepresent,
directly or indirectly, expressly or by implication, a student's
likelihood of success in a school or program of instruction, including,
but not limited to, misrepresenting the student's score on any
admissions test.
0
8. Revise Sec. 254.6 to read as follows:
Sec. 254.6 Deceptive use of diplomas, degrees, or certificates.
(a) It is deceptive for an Industry Member to issue a degree,
diploma, certificate of completion, or any similar document, that
misrepresents, directly or indirectly, expressly or by implication, the
subject matter, substance, or content of the course or program of
instruction or any other material fact concerning the course or program
of instruction for which it was awarded or the accomplishments of the
student to whom it was awarded.
(b) It is deceptive for an Industry Member to offer or confer an
academic, professional, or occupational degree, if the award of such
degree has not been Approved by the appropriate State educational
agency or Accredited by a nationally recognized accrediting agency,
unless it clearly and conspicuously discloses, in all advertising and
promotional materials that contain a reference to such degree, that its
award has not been Approved or Accredited by such an agency.
(c) It is deceptive for an Industry Member to offer or confer a
high school diploma unless the program of instruction to which it
pertains is substantially equivalent to that offered by a resident
secondary school, and unless the student is informed, by a clear and
conspicuous disclosure in writing prior to enrollment, that the
Industry Member cannot guarantee or otherwise control the recognition
that will be accorded the diploma by institutions of higher education,
other schools, or prospective employers, and that such recognition is a
matter solely within the discretion of those entities.
0
9. Revise Sec. 254.7 to read as follows:
Sec. 254.7 Deceptive sales practices.
(a) It is deceptive for an Industry Member to use advertisements or
promotional materials that misrepresent, directly or indirectly,
expressly or by implication, that employment is being offered or that a
talent hunt or contest is being conducted. For example, captions such
as, ``Men/women wanted to train for * * * ,'' ``Help Wanted,''
``Employment,'' ``Business Opportunities,'' and words or terms of
similar import, may falsely convey that employment is being offered and
therefore should be avoided.
(b) It is deceptive for an Industry Member to fail to disclose to a
prospective student, prior to enrollment, the total cost of the program
of instruction and the school's refund policy if the student does not
complete the program of instruction.
(c) It is deceptive for an Industry Member to fail to disclose to a
prospective student, prior to enrollment, all requirements for
successfully completing the course or program of instruction and the
circumstances that would constitute grounds for terminating the
student's enrollment prior to completion of the program of instruction.
By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 2013-27195 Filed 11-15-13; 8:45 am]
BILLING CODE 6750-01-P