Pinnacle Entertainment, Inc., and Ameristar Casinos, Inc.; Analysis of Agreement Containing Consent Orders To Aid Public Comment, 50416-50419 [2013-20058]
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Kimberly Scardino,
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[FR Doc. 2013–20158 Filed 8–16–13; 8:45 am]
BILLING CODE 6712–01–P
FEDERAL TRADE COMMISSION
[Docket No. 9355]
Pinnacle Entertainment, Inc., and
Ameristar Casinos, Inc.; Analysis of
Agreement Containing Consent Orders
To Aid Public Comment
Federal Trade Commission.
Proposed consent agreement.
AGENCY:
ACTION:
The consent agreement in this
matter settles alleged violations of
federal law prohibiting unfair or
deceptive acts or practices or unfair
methods of competition. The attached
Analysis to Aid Public Comment
describes both the allegations in the
SUMMARY:
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complaint and the terms of the consent
order—embodied in the consent
agreement—that would settle these
allegations.
DATES: Comments must be received on
or before September 11, 2013.
ADDRESSES: Interested parties may file a
comment at https://
ftcpublic.commentworks.com/ftc/
pinnacleentertainconsent online or on
paper, by following the instructions in
the Request for Comment part of the
SUPPLEMENTARY INFORMATION section
below. Write ‘‘Pinnacle, Docket No.
9355’’ on your comment and file your
comment online at https://
ftcpublic.commentworks.com/ftc/
pinnacleentertainconsent by following
the instructions on the web-based form.
If you prefer to file your comment on
paper, mail or deliver your comment to
the following address: Federal Trade
Commission, Office of the Secretary,
Room H–113 (Annex D), 600
Pennsylvania Avenue NW., Washington,
DC 20580.
FOR FURTHER INFORMATION CONTACT:
Alexis Gilman (202–326–2579), FTC,
Bureau of Competition, 600
Pennsylvania Avenue NW., Washington,
DC 20580.
SUPPLEMENTARY INFORMATION: Pursuant
to Section 6(f) of the Federal Trade
Commission Act, 15 U.S.C. 46(f), and
FTC Rule 3.25, 16 CFR 3.25, notice is
hereby given that the above-captioned
consent agreement containing a consent
orders to cease and desist, having been
filed with and accepted, subject to final
approval, by the Commission, has been
placed on the public record for a period
of thirty (30) days. The following
Analysis to Aid Public Comment
describes the terms of the consent
agreement, and the allegations in the
complaint. An electronic copy of the
full text of the consent agreement
package can be obtained from the FTC
Home Page (for August 12, 2013), on the
World Wide Web, at https://www.ftc.gov/
os/actions.shtm. A paper copy can be
obtained from the FTC Public Reference
Room, Room 130–H, 600 Pennsylvania
Avenue NW, Washington, DC 20580,
either in person or by calling (202) 326–
2222.
You can file a comment online or on
paper. For the Commission to consider
your comment, we must receive it on or
before September 11, 2013. Write
‘‘Pinnacle, Docket No. 9355’’ on your
comment. Your comment, including
your name and your state, will be
placed on the public record of this
proceeding, including, to the extent
practicable, on the public Commission
Web site, at https://www.ftc.gov/os/
publiccomments.shtm. As a matter of
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discretion, the Commission tries to
remove individuals’ home contact
information from comments before
placing them on the Commission Web
site.
Because your comment will be made
public, you are solely responsible for
making sure that your comment does
not include any sensitive personal
information, like anyone’s Social
Security number, date of birth, driver’s
license number or other state
identification number or foreign country
equivalent, passport number, financial
account number, or credit or debit card
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for making sure that your comment does
not include any sensitive health
information, like medical records or
other individually identifiable health
information. In addition, do not include
any ‘‘[t]rade secret or any commercial or
financial information which . . . is
privileged or confidential,’’ as discussed
in Section 6(f) of the FTC Act, 15 U.S.C.
46(f), and FTC Rule 4.10(a)(2), 16 CFR
4.10(a)(2). In particular, do not include
competitively sensitive information
such as costs, sales statistics,
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If you want the Commission to give
your comment confidential treatment,
you must file it in paper form, with a
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explained in FTC Rule 4.9(c), 16 CFR
4.9(c).1 Your comment will be kept
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Counsel, in his or her sole discretion,
grants your request in accordance with
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result, we encourage you to submit your
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Commission considers your online
comment, you must file it at https://
ftcpublic.commentworks.com/ftc/
pinnacleentertainconsent by following
the instructions on the web-based form.
If this Notice appears at https://
www.regulations.gov/#!home, you also
may file a comment through that Web
site.
If you file your comment on paper,
write ‘‘Pinnacle, Docket No. 9355’’ on
your comment and on the envelope, and
mail or deliver it to the following
address: Federal Trade Commission,
Office of the Secretary, Room H–113
1 In particular, the written request for confidential
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and must identify the specific portions of the
comment to be withheld from the public record. See
FTC Rule 4.9(c), 16 CFR 4.9(c).
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(Annex D), 600 Pennsylvania Avenue
NW., Washington, DC 20580. If possible,
submit your paper comment to the
Commission by courier or overnight
service.
Visit the Commission Web site at
https://www.ftc.gov to read this Notice
and the news release describing it. The
FTC Act and other laws that the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives on or
before September 11, 2013. You can find
more information, including routine
uses permitted by the Privacy Act, in
the Commission’s privacy policy, at
https://www.ftc.gov/ftc/privacy.htm.
Analysis of Agreement Containing
Consent Order To Aid Public Comment
I. Introduction and Background
The Federal Trade Commission
(‘‘Commission’’) has accepted for public
comment, subject to final approval, an
Agreement Containing Consent Order
(‘‘Consent Order’’) from Pinnacle
Entertainment, Inc. (‘‘Pinnacle’’). The
purpose of the proposed Consent Order
is to remedy the anticompetitive effects
that otherwise would result from
Pinnacle’s acquisition of Ameristar
Casinos, Inc. (‘‘Ameristar’’). Under the
terms of the proposed Consent Order,
Pinnacle is required to divest one of its
casinos in St. Louis, Missouri, the
`
`
Lumiere Place Casino (‘‘Lumiere), and
all of Ameristar’s assets in Lake Charles,
Louisiana, consisting of assets and
rights relating to Ameristar’s Mojito
Pointe casino (‘‘Mojito Pointe’’), which
is currently is under construction and
scheduled to open next year. The
divestitures must be completed within
six months from the earlier of (1) the
date of Pinnacle’s acquisition of
Ameristar, or (2) the date the Decision
and Order becomes final.
The proposed Consent Order has been
placed on the public record for 30 days
to solicit comments from interested
persons. Comments received during this
period will become part of the public
record. After 30 days, the Commission
again will review the proposed Consent
Order and comments received, and
decide whether it should withdraw the
Consent Order, modify the Consent
Order, or make it final.
On December 21, 2012, Pinnacle
agreed to acquire Ameristar for
approximately $2.8 billion, including
the assumption of $1.9 billion in debt.
By unanimous vote on May 28, 2013,
the Commission issued an
administrative complaint alleging that
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50417
the proposed acquisition, if
consummated, would violate Section 7
of the Clayton Act, as amended, 15
U.S.C. 18, and Section 5 of the Federal
Trade Commission Act, as amended, 15
U.S.C. 45, by eliminating meaningful
and substantial competition between
Pinnacle and Ameristar for casino
services in the St. Louis and Lake
Charles area markets. The elimination of
this competition would have caused
significant competitive harm,
specifically higher prices and
diminished quality and service levels in
both markets. The proposed Consent
Order would remedy the alleged
violations by requiring a divestiture in
the two affected markets. The
divestitures will establish a new
independent competitor to Pinnacle in
both relevant areas, replacing the
competition that otherwise would be
lost as a result of the proposed
acquisition.
II. The Parties
Based in Las Vegas, Nevada, Pinnacle
is a publicly traded casino operator and
developer. Pinnacle owns and operates
nine casinos and horseracing facilities
in five states. In addition, Pinnacle
owns a 26% stake in Asian Coast
Development, Ltd., a British Columbiabased corporation that is developing
Vietnam’s first integrated casino resort.
Two of Pinnacle’s casinos are in the St.
`
Louis area. The first, Lumiere, opened
in late 2007 and is located in downtown
St. Louis, north of the Gateway Arch. In
March 2010, Pinnacle opened its second
St. Louis casino, River City Casino, in
the south St. Louis suburb of Lemay,
Missouri. Pinnacle owns and operates
one casino, L’Auberge Lake Charles
(‘‘L’Auberge’’), in Lake Charles. For
fiscal year 2012, Pinnacle generated
nearly $1.2 billion in net revenue, with
EBITDA of $285.2 million
Ameristar is a publicly traded casino
operator and developer, headquartered
in Las Vegas, Nevada, with eight
properties in six states. Ameristar owns
and operates one casino in the St. Louis
area. Opened in 1994, the Ameristar
Casino Resort Spa St. Charles
(‘‘Ameristar St. Charles’’) is located in
the St. Louis suburb of St. Charles,
Missouri, approximately 22 miles from
downtown St. Louis. In Lake Charles,
Ameristar is currently constructing
Mojito Pointe, a casino resort directly
adjacent to Pinnacle’s L’Auberge, which
is scheduled for completion next year.
For fiscal year 2012, Ameristar
generated over $1.2 billion in net
revenue, with EBITDA of $361.6
million.
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III. Casino Services in St. Louis and
Lake Charles
Pinnacle’s proposed acquisition of
Ameristar poses substantial antitrust
concerns for casino services. The casino
services market consists of slot, video
poker, and table gaming (i.e., gambling)
along with associated amenities that are
used to drive gaming revenue, which
typically include some combination of
hotel accommodations, food and
beverages, entertainment, and other
amenities. Casino operators typically
generate the vast majority of their
revenues from gaming.
Other forms of entertainment
activities do not meaningfully compete
with casino services and are not in the
relevant service market. Notably, casino
operators—including the merging
parties—do not track other leisure
activities when assessing their
competitors, tracking market shares, or
making business decisions. Casino
services differ significantly from other
entertainment activities in a number of
respects. For example, casinos are
highly regulated, with a limited number
of casinos licensed to operate in any
given state, there are age restrictions on
who can gamble, and, more generally,
the casino experience differs greatly
from other entertainment and leisure
activities. Thus, consistent with prior
Commission precedent, the evidence
here supports a distinct relevant market
consisting of casino services.
There are two relevant geographic
markets in which to analyze the
merger’s effects: (1) The St. Louis,
Missouri metropolitan statistical area
(‘‘MSA’’); and (2) the Lake Charles,
Louisiana area. The conclusion that
these are the relevant geographic
markets is supported by party and thirdparty ordinary-course documents,
testimony, and data, and is consistent
with how the state gaming regulators
view the gaming markets. A
hypothetical monopolist of casino
services in each relevant area could
profitably impose a small but significant
non-transitory increase in price.
Pinnacle and Ameristar are close and
vigorous competitors in the St. Louis
area market and—but for the
acquisition—soon will be each other’s
closest competitor in the Lake Charles
area market. Absent relief, the proposed
acquisition would eliminate the
significant head-to-head competition
between Pinnacle and Ameristar and
would increase Pinnacle’s ability and
incentive to raise prices postacquisition, in the form of lesscustomer-favorable hold rates, rake
rates, table game rules and odds, and
lower player reinvestments. The
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proposed acquisition also would
diminish Pinnacle’s incentive to
maintain or improve the quality of
services and amenities to the detriment
of casino customers in the St. Louis and
Lake Charles markets. The evidence of
close competition between Pinnacle and
Ameristar in both markets comes from
numerous sources: testimony of
Pinnacle and Ameristar executives,
ordinary-course documents, data from
the parties and various market
participants, and third-party testimony.
Additionally, the evidence suggests that
the proposed transaction would
substantially increase the risk of
coordinated effects in the St. Louis
market. The acquisition would result in
a highly concentrated market with just
two competitors to Pinnacle, only one of
which is significant and has a casino of
a similar size and with similar offerings
to the parties’ casinos. There is already
evidence of information exchange as
well as ‘‘price following’’ behavior in
the St. Louis market.
In St. Louis, the proposed acquisition
would reduce the number of
competitors from four to three,
increasing the Herfindahl-Hirschman
Index (‘‘HHI’’) 1,667 points to 4,443.
Under the Horizontal Merger Guidelines
(‘‘HMG’’), such concentration levels
trigger the presumption that the
transaction likely enhances Pinnacle’s
market power in St. Louis. Additionally,
the parties’ ordinary-course documents
show they are close competitors,
compete vigorously with one another,
and respond to each other on price and
non-price terms. For example, Pinnacle
entered the St. Louis market in 2007
`
with Lumiere; shortly after, in 2010,
Pinnacle opened River City. In both
instances, Pinnacle took sales and
market share from Ameristar, and
Ameristar responded.
In Lake Charles, Ameristar’s Mojito
Pointe will be located directly adjacent
to Pinnacle’s existing casino resort,
L’Auberge. Ameristar’s planned casino
will be nearly identical to Pinnacle’s
high-end L’Auberge casino in gaming
and amenities offered. The remaining
casino services competitors in the Lake
Charles area are highly differentiated
and not nearly as close substitutes for
the merging parties’ casinos as the
merging parties’ casinos will be for each
other. Based on Ameristar’s ordinarycourse revenue projections, the
proposed acquisition increases the HHI
in the market by 1,306 points to 3,514.
This delta and concentration level
triggers the presumption that the
transaction would enhance Pinnacle’s
market power in Lake Charles. If the
merger is consummated, the significant
competitive impact of Ameristar’s entry
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and close competition with Pinnacle—
and the benefits that competition would
generate—will be eliminated.
New entry or expansion is unlikely to
deter or counteract the anticompetitive
effects of the proposed acquisition in
the St. Louis or Lake Charles area
markets. The two affected markets are
insulated from new entry or expansion
by significant regulatory barriers,
including limitations on the number of
casino licenses available and the ability
to expand existing gaming operations. In
the St. Louis casino services market,
Missouri and Illinois law limit the
number of casino licenses and both
states have issued all of their respective
licenses. Missouri and Illinois also have
restrictions in their respective gaming
license regulations that make significant
expansion by current market
participants extremely unlikely in the
St. Louis market.
Entry and expansion is also unlikely
in the Lake Charles area casino services
market. Louisiana law limits the number
of casino licenses to fifteen and all
fifteen licenses have been issued.
Louisiana law also limits the size of
each existing casino’s gaming floor, thus
preventing material expansion by
current market participants, except for
Native-American tribe-owned Coushatta
Casino Resort. Entry by a casino in
Texas is highly unlikely to occur soon
as the Texas Constitution prohibits
gambling.
IV. The Proposed Consent Order
A. St. Louis
The proposed Consent Order
remedies the likely anticompetitive
effects in the St. Louis market by
`
requiring the divestiture of Lumiere to
a Commission-approved buyer within
six months. The divestiture assets
`
include the Lumiere casino (including
hotels, restaurants and retail assets) and
the set of associated assets—such as real
property, licenses and permits,
equipment, customer databases,
intellectual property, contracts, and
books and records—necessary for a
Commission-approved acquirer to
independently and effectively operate
`
Lumiere. The proposed Consent Order
would preserve four independent casino
operators in St Louis. Although the
proposed consent only requires
Pinnacle to divest one of its two St.
Louis casinos, this remedy likely will
result in a St. Louis casino services
market that is even more competitive
than it is today. By requiring a
`
divestiture of Lumiere, the proposed
Consent Order will maintain the
premerger competition between
`
Lumiere and Ameristar St. Charles and
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TKELLEY on DSK3SPTVN1PROD with NOTICES
will enhance competition between
`
Lumiere and River City—which
Pinnacle tries to minimize today. The
geographic positioning of the casinos
`
(i.e., the fact that Lumiere is closer to
Ameristar St. Charles and River City
than Ameristar St. Charles and River
City are to each other) and the
quantitative and qualitative evidence
gathered during the investigation
support the conclusion that competition
will be enhanced by the divestiture of
`
Lumiere notwithstanding the
competition of Ameristar and River
City.
`
If Pinnacle does not divest Lumiere to
a Commission-approved acquirer within
six months, the Consent Order provides
that a divestiture trustee may be
`
appointed to sell Lumiere, and includes
a crown-jewel provision requiring the
divestiture trustee to divest either
`
Lumiere or the Ameristar St. Charles
casino. Until the completion of the
divestiture, Pinnacle is required to abide
by the Order to Hold Separate and
Maintain Assets, which requires
`
Pinnacle to hold Lumiere separate and
maintain its viability, marketability, and
`
competitiveness until the Lumiere
divestiture is completed. The proposed
Consent Order appoints a Hold Separate
`
Monitor to manage Lumiere’s operations
pending the divestiture.
Additionally, the proposed Consent
Order requires Pinnacle, upon request
by the acquirer and subject to prior
approval of the Commission, to provide
transitional services to the approved
acquirer for one year, as needed, to
assist the acquirer with the transfer of
necessary administrative support
services. Finally, the proposed Consent
Order contains standard terms regarding
the acquirer’s access to employees,
protection of Material Confidential
Information, and compliance-reporting
requirements, among other things.
B. Lake Charles
In Lake Charles, the proposed Consent
Order remedies the likely
anticompetitive effects of the proposed
acquisition by requiring Pinnacle to
divest all of the assets associated with
Ameristar’s development and
construction of Mojito Pointe to a
Commission-approved buyer within six
months. The divestiture assets include
the Mojito Pointe real property, licenses
and permits, equipment, customer
databases, intellectual property,
contracts, books and records, including
construction documents, and other
assets necessary for a Commissionapproved acquirer to independently and
effectively build, open, and operate
Mojito Pointe. The proposed Consent
Order would preserve five independent
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casino operators in Lake Charles and
ensure that the owner of the Mojito
Pointe assets has the incentive to
expedite construction of Mojito Pointe
and to compete vigorously with
Pinnacle’s L’Auberge casino.
Under the proposed Consent Order,
the potential acquirer of Mojito Pointe is
subject to prior approval by the
Commission. If Pinnacle is unable to
find a Commission-approved acquirer
for Mojito Pointe within six months, the
Consent Order provides for the
appointment of a divestiture trustee and
includes a crown-jewel provision that
permits the divestiture trustee to divest
either Mojito Pointe or Pinnacle’s
L’Auberge casino. Additionally, the
proposed Consent Order requires
Pinnacle, upon request by the acquirer
and subject to prior approval of the
Commission, to provide transitional
services to the approved acquirer for
one year, as needed, to assist the
acquirer with the transfer of necessary
administrative support services. The
proposed Consent Order also contains
standard terms regarding the acquirer’s
access to employees, protection of
Material Confidential Information, and
compliance-reporting requirements,
among other things.
The Hold Separate Order requires
Pinnacle to hold Mojito Pointe separate
until the Mojito Pointe divestiture is
completed. Pinnacle is also required to
maintain the economic viability,
marketability, and competitiveness of
Mojito Pointe and L’Auberge, the
crown-jewel asset. The proposed
Consent Order appoints a Hold Separate
Monitor to oversee the development and
construction of Mojito Pointe prior to
divestiture.
*
*
*
*
*
The sole purpose of this analysis is to
facilitate public comment on the
proposed Consent Order. This analysis
does not constitute an official
interpretation of the proposed Consent
Order or modify its terms in any way.
By direction of the Commission.
Richard C. Donohue,
Acting Secretary.
[FR Doc. 2013–20058 Filed 8–16–13; 8:45 am]
BILLING CODE 6750–01–P
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50419
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Medicare & Medicaid
Services
Privacy Act of 1974; CMS Computer
Match No. 2013–10; HHS Computer
Match No. 1310
Centers for Medicare &
Medicaid Services (CMS), Department
of Health and Human Services (HHS).
ACTION: Notice of Computer Matching
Program (CMP).
AGENCY:
In accordance with the
requirements of the Privacy Act of 1974,
as amended, this notice announces the
establishment of a CMP that CMS plans
to conduct with the Department of
Homeland Security (DHS), United States
Citizenship and Immigration Services
(USCIS).
SUMMARY:
Effective Dates: Comments are
invited on all portions of this notice.
Public comments are due 30 days after
publication. The matching program will
become effective no sooner than 40 days
after the report of the matching program
is sent to the Office of Management and
Budget (OMB) and Congress, or 30 days
after publication in the Federal
Register, whichever is later.
ADDRESSES: The public should send
comments to: CMS Privacy Officer,
Division of Privacy Policy, Privacy
Policy and Compliance Group, Office of
E-Health Standards & Services, Offices
of Enterprise Management, CMS, Room
S2–24–25, 7500 Security Boulevard,
Baltimore, Maryland 21244–1850.
Comments received will be available for
review at this location, by appointment,
during regular business hours, Monday
through Friday from 9:00 a.m.–3:00
p.m., Eastern Time zone.
FOR FURTHER INFORMATION CONTACT:
Aaron Wesolowski, Director,
Verifications Policy & Operations
Branch, Division of Eligibility and
Enrollment Policy and Operations,
Center for Consumer Information and
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Wisconsin Avenue, Bethesda, MD
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E:\FR\FM\19AUN1.SGM
19AUN1
Agencies
[Federal Register Volume 78, Number 160 (Monday, August 19, 2013)]
[Notices]
[Pages 50416-50419]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-20058]
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FEDERAL TRADE COMMISSION
[Docket No. 9355]
Pinnacle Entertainment, Inc., and Ameristar Casinos, Inc.;
Analysis of Agreement Containing Consent Orders To Aid Public Comment
AGENCY: Federal Trade Commission.
ACTION: Proposed consent agreement.
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SUMMARY: The consent agreement in this matter settles alleged
violations of federal law prohibiting unfair or deceptive acts or
practices or unfair methods of competition. The attached Analysis to
Aid Public Comment describes both the allegations in the complaint and
the terms of the consent order--embodied in the consent agreement--that
would settle these allegations.
DATES: Comments must be received on or before September 11, 2013.
ADDRESSES: Interested parties may file a comment at https://ftcpublic.commentworks.com/ftc/pinnacleentertainconsent online or on
paper, by following the instructions in the Request for Comment part of
the SUPPLEMENTARY INFORMATION section below. Write ``Pinnacle, Docket
No. 9355'' on your comment and file your comment online at https://ftcpublic.commentworks.com/ftc/pinnacleentertainconsent by following
the instructions on the web-based form. If you prefer to file your
comment on paper, mail or deliver your comment to the following
address: Federal Trade Commission, Office of the Secretary, Room H-113
(Annex D), 600 Pennsylvania Avenue NW., Washington, DC 20580.
FOR FURTHER INFORMATION CONTACT: Alexis Gilman (202-326-2579), FTC,
Bureau of Competition, 600 Pennsylvania Avenue NW., Washington, DC
20580.
SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal
Trade Commission Act, 15 U.S.C. 46(f), and FTC Rule 3.25, 16 CFR 3.25,
notice is hereby given that the above-captioned consent agreement
containing a consent orders to cease and desist, having been filed with
and accepted, subject to final approval, by the Commission, has been
placed on the public record for a period of thirty (30) days. The
following Analysis to Aid Public Comment describes the terms of the
consent agreement, and the allegations in the complaint. An electronic
copy of the full text of the consent agreement package can be obtained
from the FTC Home Page (for August 12, 2013), on the World Wide Web, at
https://www.ftc.gov/os/actions.shtm. A paper copy can be obtained from
the FTC Public Reference Room, Room 130-H, 600 Pennsylvania Avenue NW,
Washington, DC 20580, either in person or by calling (202) 326-2222.
You can file a comment online or on paper. For the Commission to
consider your comment, we must receive it on or before September 11,
2013. Write ``Pinnacle, Docket No. 9355'' on your comment. Your
comment, including your name and your state, will be placed on the
public record of this proceeding, including, to the extent practicable,
on the public Commission Web site, at https://www.ftc.gov/os/publiccomments.shtm. As a matter of
[[Page 50417]]
discretion, the Commission tries to remove individuals' home contact
information from comments before placing them on the Commission Web
site.
Because your comment will be made public, you are solely
responsible for making sure that your comment does not include any
sensitive personal information, like anyone's Social Security number,
date of birth, driver's license number or other state identification
number or foreign country equivalent, passport number, financial
account number, or credit or debit card number. You are also solely
responsible for making sure that your comment does not include any
sensitive health information, like medical records or other
individually identifiable health information. In addition, do not
include any ``[t]rade secret or any commercial or financial information
which . . . is privileged or confidential,'' as discussed in Section
6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16 CFR
4.10(a)(2). In particular, do not include competitively sensitive
information such as costs, sales statistics, inventories, formulas,
patterns, devices, manufacturing processes, or customer names.
If you want the Commission to give your comment confidential
treatment, you must file it in paper form, with a request for
confidential treatment, and you have to follow the procedure explained
in FTC Rule 4.9(c), 16 CFR 4.9(c).\1\ Your comment will be kept
confidential only if the FTC General Counsel, in his or her sole
discretion, grants your request in accordance with the law and the
public interest.
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\1\ In particular, the written request for confidential
treatment that accompanies the comment must include the factual and
legal basis for the request, and must identify the specific portions
of the comment to be withheld from the public record. See FTC Rule
4.9(c), 16 CFR 4.9(c).
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Postal mail addressed to the Commission is subject to delay due to
heightened security screening. As a result, we encourage you to submit
your comments online. To make sure that the Commission considers your
online comment, you must file it at https://ftcpublic.commentworks.com/ftc/pinnacleentertainconsent by following the instructions on the web-
based form. If this Notice appears at https://www.regulations.gov/#!home, you also may file a comment through that Web site.
If you file your comment on paper, write ``Pinnacle, Docket No.
9355'' on your comment and on the envelope, and mail or deliver it to
the following address: Federal Trade Commission, Office of the
Secretary, Room H-113 (Annex D), 600 Pennsylvania Avenue NW.,
Washington, DC 20580. If possible, submit your paper comment to the
Commission by courier or overnight service.
Visit the Commission Web site at https://www.ftc.gov to read this
Notice and the news release describing it. The FTC Act and other laws
that the Commission administers permit the collection of public
comments to consider and use in this proceeding as appropriate. The
Commission will consider all timely and responsive public comments that
it receives on or before September 11, 2013. You can find more
information, including routine uses permitted by the Privacy Act, in
the Commission's privacy policy, at https://www.ftc.gov/ftc/privacy.htm.
Analysis of Agreement Containing Consent Order To Aid Public Comment
I. Introduction and Background
The Federal Trade Commission (``Commission'') has accepted for
public comment, subject to final approval, an Agreement Containing
Consent Order (``Consent Order'') from Pinnacle Entertainment, Inc.
(``Pinnacle''). The purpose of the proposed Consent Order is to remedy
the anticompetitive effects that otherwise would result from Pinnacle's
acquisition of Ameristar Casinos, Inc. (``Ameristar''). Under the terms
of the proposed Consent Order, Pinnacle is required to divest one of
its casinos in St. Louis, Missouri, the Lumi[egrave]re Place Casino
(``Lumi[egrave]re), and all of Ameristar's assets in Lake Charles,
Louisiana, consisting of assets and rights relating to Ameristar's
Mojito Pointe casino (``Mojito Pointe''), which is currently is under
construction and scheduled to open next year. The divestitures must be
completed within six months from the earlier of (1) the date of
Pinnacle's acquisition of Ameristar, or (2) the date the Decision and
Order becomes final.
The proposed Consent Order has been placed on the public record for
30 days to solicit comments from interested persons. Comments received
during this period will become part of the public record. After 30
days, the Commission again will review the proposed Consent Order and
comments received, and decide whether it should withdraw the Consent
Order, modify the Consent Order, or make it final.
On December 21, 2012, Pinnacle agreed to acquire Ameristar for
approximately $2.8 billion, including the assumption of $1.9 billion in
debt. By unanimous vote on May 28, 2013, the Commission issued an
administrative complaint alleging that the proposed acquisition, if
consummated, would violate Section 7 of the Clayton Act, as amended, 15
U.S.C. 18, and Section 5 of the Federal Trade Commission Act, as
amended, 15 U.S.C. 45, by eliminating meaningful and substantial
competition between Pinnacle and Ameristar for casino services in the
St. Louis and Lake Charles area markets. The elimination of this
competition would have caused significant competitive harm,
specifically higher prices and diminished quality and service levels in
both markets. The proposed Consent Order would remedy the alleged
violations by requiring a divestiture in the two affected markets. The
divestitures will establish a new independent competitor to Pinnacle in
both relevant areas, replacing the competition that otherwise would be
lost as a result of the proposed acquisition.
II. The Parties
Based in Las Vegas, Nevada, Pinnacle is a publicly traded casino
operator and developer. Pinnacle owns and operates nine casinos and
horseracing facilities in five states. In addition, Pinnacle owns a 26%
stake in Asian Coast Development, Ltd., a British Columbia-based
corporation that is developing Vietnam's first integrated casino
resort. Two of Pinnacle's casinos are in the St. Louis area. The first,
Lumi[egrave]re, opened in late 2007 and is located in downtown St.
Louis, north of the Gateway Arch. In March 2010, Pinnacle opened its
second St. Louis casino, River City Casino, in the south St. Louis
suburb of Lemay, Missouri. Pinnacle owns and operates one casino,
L'Auberge Lake Charles (``L'Auberge''), in Lake Charles. For fiscal
year 2012, Pinnacle generated nearly $1.2 billion in net revenue, with
EBITDA of $285.2 million
Ameristar is a publicly traded casino operator and developer,
headquartered in Las Vegas, Nevada, with eight properties in six
states. Ameristar owns and operates one casino in the St. Louis area.
Opened in 1994, the Ameristar Casino Resort Spa St. Charles
(``Ameristar St. Charles'') is located in the St. Louis suburb of St.
Charles, Missouri, approximately 22 miles from downtown St. Louis. In
Lake Charles, Ameristar is currently constructing Mojito Pointe, a
casino resort directly adjacent to Pinnacle's L'Auberge, which is
scheduled for completion next year. For fiscal year 2012, Ameristar
generated over $1.2 billion in net revenue, with EBITDA of $361.6
million.
[[Page 50418]]
III. Casino Services in St. Louis and Lake Charles
Pinnacle's proposed acquisition of Ameristar poses substantial
antitrust concerns for casino services. The casino services market
consists of slot, video poker, and table gaming (i.e., gambling) along
with associated amenities that are used to drive gaming revenue, which
typically include some combination of hotel accommodations, food and
beverages, entertainment, and other amenities. Casino operators
typically generate the vast majority of their revenues from gaming.
Other forms of entertainment activities do not meaningfully compete
with casino services and are not in the relevant service market.
Notably, casino operators--including the merging parties--do not track
other leisure activities when assessing their competitors, tracking
market shares, or making business decisions. Casino services differ
significantly from other entertainment activities in a number of
respects. For example, casinos are highly regulated, with a limited
number of casinos licensed to operate in any given state, there are age
restrictions on who can gamble, and, more generally, the casino
experience differs greatly from other entertainment and leisure
activities. Thus, consistent with prior Commission precedent, the
evidence here supports a distinct relevant market consisting of casino
services.
There are two relevant geographic markets in which to analyze the
merger's effects: (1) The St. Louis, Missouri metropolitan statistical
area (``MSA''); and (2) the Lake Charles, Louisiana area. The
conclusion that these are the relevant geographic markets is supported
by party and third-party ordinary-course documents, testimony, and
data, and is consistent with how the state gaming regulators view the
gaming markets. A hypothetical monopolist of casino services in each
relevant area could profitably impose a small but significant non-
transitory increase in price.
Pinnacle and Ameristar are close and vigorous competitors in the
St. Louis area market and--but for the acquisition--soon will be each
other's closest competitor in the Lake Charles area market. Absent
relief, the proposed acquisition would eliminate the significant head-
to-head competition between Pinnacle and Ameristar and would increase
Pinnacle's ability and incentive to raise prices post-acquisition, in
the form of less-customer-favorable hold rates, rake rates, table game
rules and odds, and lower player reinvestments. The proposed
acquisition also would diminish Pinnacle's incentive to maintain or
improve the quality of services and amenities to the detriment of
casino customers in the St. Louis and Lake Charles markets. The
evidence of close competition between Pinnacle and Ameristar in both
markets comes from numerous sources: testimony of Pinnacle and
Ameristar executives, ordinary-course documents, data from the parties
and various market participants, and third-party testimony.
Additionally, the evidence suggests that the proposed transaction would
substantially increase the risk of coordinated effects in the St. Louis
market. The acquisition would result in a highly concentrated market
with just two competitors to Pinnacle, only one of which is significant
and has a casino of a similar size and with similar offerings to the
parties' casinos. There is already evidence of information exchange as
well as ``price following'' behavior in the St. Louis market.
In St. Louis, the proposed acquisition would reduce the number of
competitors from four to three, increasing the Herfindahl-Hirschman
Index (``HHI'') 1,667 points to 4,443. Under the Horizontal Merger
Guidelines (``HMG''), such concentration levels trigger the presumption
that the transaction likely enhances Pinnacle's market power in St.
Louis. Additionally, the parties' ordinary-course documents show they
are close competitors, compete vigorously with one another, and respond
to each other on price and non-price terms. For example, Pinnacle
entered the St. Louis market in 2007 with Lumi[egrave]re; shortly
after, in 2010, Pinnacle opened River City. In both instances, Pinnacle
took sales and market share from Ameristar, and Ameristar responded.
In Lake Charles, Ameristar's Mojito Pointe will be located directly
adjacent to Pinnacle's existing casino resort, L'Auberge. Ameristar's
planned casino will be nearly identical to Pinnacle's high-end
L'Auberge casino in gaming and amenities offered. The remaining casino
services competitors in the Lake Charles area are highly differentiated
and not nearly as close substitutes for the merging parties' casinos as
the merging parties' casinos will be for each other. Based on
Ameristar's ordinary-course revenue projections, the proposed
acquisition increases the HHI in the market by 1,306 points to 3,514.
This delta and concentration level triggers the presumption that the
transaction would enhance Pinnacle's market power in Lake Charles. If
the merger is consummated, the significant competitive impact of
Ameristar's entry and close competition with Pinnacle--and the benefits
that competition would generate--will be eliminated.
New entry or expansion is unlikely to deter or counteract the
anticompetitive effects of the proposed acquisition in the St. Louis or
Lake Charles area markets. The two affected markets are insulated from
new entry or expansion by significant regulatory barriers, including
limitations on the number of casino licenses available and the ability
to expand existing gaming operations. In the St. Louis casino services
market, Missouri and Illinois law limit the number of casino licenses
and both states have issued all of their respective licenses. Missouri
and Illinois also have restrictions in their respective gaming license
regulations that make significant expansion by current market
participants extremely unlikely in the St. Louis market.
Entry and expansion is also unlikely in the Lake Charles area
casino services market. Louisiana law limits the number of casino
licenses to fifteen and all fifteen licenses have been issued.
Louisiana law also limits the size of each existing casino's gaming
floor, thus preventing material expansion by current market
participants, except for Native-American tribe-owned Coushatta Casino
Resort. Entry by a casino in Texas is highly unlikely to occur soon as
the Texas Constitution prohibits gambling.
IV. The Proposed Consent Order
A. St. Louis
The proposed Consent Order remedies the likely anticompetitive
effects in the St. Louis market by requiring the divestiture of
Lumi[egrave]re to a Commission-approved buyer within six months. The
divestiture assets include the Lumi[egrave]re casino (including hotels,
restaurants and retail assets) and the set of associated assets--such
as real property, licenses and permits, equipment, customer databases,
intellectual property, contracts, and books and records--necessary for
a Commission-approved acquirer to independently and effectively operate
Lumi[egrave]re. The proposed Consent Order would preserve four
independent casino operators in St Louis. Although the proposed consent
only requires Pinnacle to divest one of its two St. Louis casinos, this
remedy likely will result in a St. Louis casino services market that is
even more competitive than it is today. By requiring a divestiture of
Lumi[egrave]re, the proposed Consent Order will maintain the premerger
competition between Lumi[egrave]re and Ameristar St. Charles and
[[Page 50419]]
will enhance competition between Lumi[egrave]re and River City--which
Pinnacle tries to minimize today. The geographic positioning of the
casinos (i.e., the fact that Lumi[egrave]re is closer to Ameristar St.
Charles and River City than Ameristar St. Charles and River City are to
each other) and the quantitative and qualitative evidence gathered
during the investigation support the conclusion that competition will
be enhanced by the divestiture of Lumi[egrave]re notwithstanding the
competition of Ameristar and River City.
If Pinnacle does not divest Lumi[egrave]re to a Commission-approved
acquirer within six months, the Consent Order provides that a
divestiture trustee may be appointed to sell Lumi[egrave]re, and
includes a crown-jewel provision requiring the divestiture trustee to
divest either Lumi[egrave]re or the Ameristar St. Charles casino. Until
the completion of the divestiture, Pinnacle is required to abide by the
Order to Hold Separate and Maintain Assets, which requires Pinnacle to
hold Lumi[egrave]re separate and maintain its viability, marketability,
and competitiveness until the Lumi[egrave]re divestiture is completed.
The proposed Consent Order appoints a Hold Separate Monitor to manage
Lumi[egrave]re's operations pending the divestiture.
Additionally, the proposed Consent Order requires Pinnacle, upon
request by the acquirer and subject to prior approval of the
Commission, to provide transitional services to the approved acquirer
for one year, as needed, to assist the acquirer with the transfer of
necessary administrative support services. Finally, the proposed
Consent Order contains standard terms regarding the acquirer's access
to employees, protection of Material Confidential Information, and
compliance-reporting requirements, among other things.
B. Lake Charles
In Lake Charles, the proposed Consent Order remedies the likely
anticompetitive effects of the proposed acquisition by requiring
Pinnacle to divest all of the assets associated with Ameristar's
development and construction of Mojito Pointe to a Commission-approved
buyer within six months. The divestiture assets include the Mojito
Pointe real property, licenses and permits, equipment, customer
databases, intellectual property, contracts, books and records,
including construction documents, and other assets necessary for a
Commission-approved acquirer to independently and effectively build,
open, and operate Mojito Pointe. The proposed Consent Order would
preserve five independent casino operators in Lake Charles and ensure
that the owner of the Mojito Pointe assets has the incentive to
expedite construction of Mojito Pointe and to compete vigorously with
Pinnacle's L'Auberge casino.
Under the proposed Consent Order, the potential acquirer of Mojito
Pointe is subject to prior approval by the Commission. If Pinnacle is
unable to find a Commission-approved acquirer for Mojito Pointe within
six months, the Consent Order provides for the appointment of a
divestiture trustee and includes a crown-jewel provision that permits
the divestiture trustee to divest either Mojito Pointe or Pinnacle's
L'Auberge casino. Additionally, the proposed Consent Order requires
Pinnacle, upon request by the acquirer and subject to prior approval of
the Commission, to provide transitional services to the approved
acquirer for one year, as needed, to assist the acquirer with the
transfer of necessary administrative support services. The proposed
Consent Order also contains standard terms regarding the acquirer's
access to employees, protection of Material Confidential Information,
and compliance-reporting requirements, among other things.
The Hold Separate Order requires Pinnacle to hold Mojito Pointe
separate until the Mojito Pointe divestiture is completed. Pinnacle is
also required to maintain the economic viability, marketability, and
competitiveness of Mojito Pointe and L'Auberge, the crown-jewel asset.
The proposed Consent Order appoints a Hold Separate Monitor to oversee
the development and construction of Mojito Pointe prior to divestiture.
* * * * *
The sole purpose of this analysis is to facilitate public comment
on the proposed Consent Order. This analysis does not constitute an
official interpretation of the proposed Consent Order or modify its
terms in any way.
By direction of the Commission.
Richard C. Donohue,
Acting Secretary.
[FR Doc. 2013-20058 Filed 8-16-13; 8:45 am]
BILLING CODE 6750-01-P