Statement of Organization, Functions, and Delegations of Authority, 27396-27398 [2013-11143]
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Federal Register / Vol. 78, No. 91 / Friday, May 10, 2013 / Notices
contract guard force and local police; (4)
conducts physical security during
emergency operations; (5) promotes
theft prevention, provides training and
conducts investigations; (6) conducts
site surveys to assess all physical
security activities and correct
deficiencies and implement
improvement as necessary; (7) manages
and operates CDC’s Security Operations
Centers (SOC) 24 hours a day, seven
days a week at the Roybal campus, and
other sites as constructed; (8)
coordinates nationwide security
operations through the Roybal campus
SOC (9) maintains 24-hour emergency
notification procedures; (10) manages
and maintains the emergency alert
system; (11) provides leadership and
coordination in planning and
implementation for internal emergency
incidents affecting the Roybal campus,
including incident response and
incident support; (12) improves and
expands video monitoring to ensure the
security of all employees, visitors,
contractors and the general public while
at the CDC; (13) provides coordination,
guidance, and security operations for all
Global Communication Center events
and visits; (14) manages and coordinates
the security of all visitors and guests to
all Atlanta-area CDC campuses.
Personnel Security Branch (CAJSED).
(1) Conducts background investigations
and personnel suitability adjudications
for employment with CDC in
accordance with 5 CFR part 731,
Executive Order 12968 and Executive
Order 10450; (2) submits documentation
for security clearances, and maintains
an access roster in a security clearance
database; (3) implements high risk
investigations such as Public Trust
Investigations for employees GS–13s
and above who meet Department of
Health and Human Services criteria
standards for employees working in
Public Trust positions; (4) conducts
adjudications for National Agency
Check with Inquiries (NACI) cases and
assists DHHS in adjudicating security
clearance cases; (5) provides personnel
security services for full time
employees, guest researchers, visiting
scientists, students, contract employees,
fellows, and the commissioned corps;
(6) conducts initial ‘‘Security Education
Briefing’’ and annual Operational
Security Training; (7) coordinates
employee drug testing; (8) provides
identification badges and cardkey access
for personnel within all CDC metro
Atlanta area facilities as well as some
out-of-state CDC campuses; (9) enrolls
individuals with a security clearance or
approval in the biometric encoding
system; (10) maintains hard copy
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records of all individuals’ requests and
authorizations for access control
readers; and (11) manages and operates
cardkey systems.
Transportation Services Office
(CAJSG). The Transportation Services
Office (TSO) develops and provides
CDC-wide transportation policies,
procedures and services ensuring a safe,
secure and healthy workplace is
established and maintained in
accordance with federal and
departmental regulations. Specifically,
TSO: (1) Provides oversight, expertise,
guidance, and program support for
transportation related activities; (2)
provides subject matter expertise on
transit initiatives, facility master
planning, and liaise with the
community regarding transportation
planning; (3) provides fleet management
and shipping operations; (4) performs
parking administration, commuter
assistance, manages the Transportation
Choices Program, employee housing and
relocation services, and coordinates
transportation services; (5) develops and
implements CDC-wide policies,
procedures, and criteria necessary to
comply with federal and departmental
regulations governing transportation
and fleet management; (6) determines,
recommends, and implements
procedural changes needed to maintain
effective management of CDC
transportation services including but
not limited to: shipping and return of
CDC materiel; transportation of freight;
and CDC’s vehicle fleet; (7) represents
CDC on inter- and intra-departmental
committees relevant to transportation
and traffic management; and (8)
establishes branch goals, objectives, and
priorities, and assures consistency and
coordination with overall OS SAM goals
and objectives.
Dated: April 26, 2013.
Sherri A. Berger,
Chief Operating Officer, Centers for Disease
Control and Prevention.
[FR Doc. 2013–11142 Filed 5–9–13; 8:45 am]
BILLING CODE 4160–18–M
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
Statement of Organization, Functions,
and Delegations of Authority
Part C (Centers for Disease Control
and Prevention) of the Statement of
Organization, Functions, and
Delegations of Authority of the
Department of Health and Human
Services (45 FR 67772–76, dated
PO 00000
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October 14, 1980, and corrected at 45 FR
69296, October 20, 1980, as amended
most recently at 78 FR 25743–25746,
dated May 2, 2013) is amended to
reorganize the Office of the Associate
Director for Communication, Office of
the Director, Centers for Disease Control
and Prevention.
Section C–B, Organization and
Functions, is hereby amended as
follows:
Delete in its entirety the titles and
functional statements for the Office of
the Associate Director for
Communication (CAU) and insert the
following:
The mission of the Office of the
Associate Director for Communication
(OADC) is to further customer-centered,
science-based and effective
communication to support the Centers
for Disease Control and Prevention’s
(CDC) public health work. In carrying
out its mission, the OADC: (1) Serves as
a communication advisor and strategist
to CDC’s Director and senior leadership;
(2) conducts and promotes health
communication science practices to
address agency priorities; (3) provides
communication services including
broadcast, CDC–INFO, graphics,
translation, interpretation and
photography; (4) promotes open and
clear employee communication; and (5)
develops, guides, and implements
internal and external public affairs
strategies and activities.
Office of the Director (CAU1). (1)
Manages, directs, and evaluates
activities of the OADC; (2) makes sure
CDC communication activities comply
with Department of Health and Human
Services (HHS) established policies; (3)
communicates the value and benefits of
CDC programs; (4) leads strategic
communication activities addressing
agency-wide priorities; (5) provides
strategic communication support for
CDC’s emergency responses and the
Joint Information Center; (6) provides
reputation management expertise and
counsel; (7) provides leadership and
guidance to communicate decisions
made by CDC’s leadership in an
efficient and clear manner; (8)
coordinates with Centers/Institute/
Offices (CIOs) on communication
activities; (9) provides leadership and
guidance to manage and operate
OADC’s programs including the areas of
fiscal management, personnel, travel,
and other administrative services; (10)
develops and tracks OADC’s annual
budget and spending plan to fulfill
CDC’s communication priorities; (11)
serves as OADC’s primary point of
contact with CDC’s Procurement and
Grants Office and Office of the Chief
Financial Officer on contracts and
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budget matters; and (12) ensures all
communication products authored by
CDC staff members or published by CDC
are released for public use in a timely
manner, are of the highest quality and
are scientifically sound, understandable,
and useful to the intended audience.
Office of Communication Science
(CAU13). (1) Serves as the principal
advisor on the scientific basis for
communication and marketing practice;
(2) guides CIOs on applying measures of
effectiveness for public health
communication efforts; (3) guides,
advises and trains on plain language to
make CDC health information accessible
and understandable to audiences that
may have specific health literacy needs;
(4) provides implementation for the
Plain Writing Act; (5) distributes health
communication and marketing research
to interested professionals at CDC, its
partners, and other stakeholders; and (6)
manages clearances of CDC’s
communication materials for the public
with HHS and the Office of Management
and Budget.
Division of Public Affairs (CAUB). (1)
Provides implementation and
evaluation of public affairs, news and
digital media, and employee
communication throughout CDC; (2)
plans and designs digital media to
distribute public health information to
the public, including Web sites,
usability testing, and mobile
applications; (3) provides leadership
and management of CDC’s Web site
(www.cdc.gov); (4) provides content,
policy review, and clearance of news
media materials with HHS, including
press releases, press kits, talking points,
letters to editors, and fact sheets; (5)
manages and responds to news media
requests for access to CDC, its subject
matter experts, reports, and
publications; (6) provides leadership
and guidance for external public
relations strategies; (7) develops
communication strategies to
communicate with the agency’s
workforce; and (8) provides agencywide leadership, technical assistance,
and consultation in risk communication
and reputational management.
Office of the Director (CAUB1). (1)
Develops the strategic priorities and
manages the program activities of the
division; (2) leads the agency’s news
and electronic media activities; (3)
provides guidance and
recommendations on effective use of
news and digital media to CDC’s
director, leadership, and CIOs; (4)
collaborates and coordinates with other
federal organizations and external
stakeholders on news and digital media;
and (5) serves as liaison on news and
digital media policies, procedures, and
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clearances to HHS’ Office of Assistant
Secretary for Public Affairs.
Digital Media Branch (CAUBB). (1)
Leads the selection, design,
development, and evaluation of digital
media technologies; (2) leads and
manages CDC’s digital communications
systems and architectures for Web,
Intranet, mobile sites and applications,
and social media (i.e., Web Content
Management System, mobile services,
CDC.gov servers, search engine, content
syndication); (3) provides operations
support and management for CDC’s Web
site, Intranet Web sites, and CDC’s main
social media channels, including
CDC.gov top tier, CDC en Espanol,
mobile apps, and CDC Connects; (4)
coordinates the CDC.gov and social
media governing bodies (Web Council,
Social Media Council, and related
Communities of Practice and
workgroups); (5) works with other
federal organizations to develop tools
and systems, coordinate digital media
strategies, conduct research on digital
user experiences, and reviews
communication technology; (6) supports
online collaborations with internal and
external partners; and (7) collects and
analyzes CDC Web user data/metrics to
assess health impact, usability, and
accessibility.
News Media Branch (CAUBC). (1)
Provides leadership in the development
and use of news media strategies and
practices; (2) obtains HHS clearance of
news media materials for media outlets
and the public (press releases, press
kits, talking points, letters to editors,
and fact sheets); (3) promotes health
information to the public through news
media channels; (4) manages and
responds to news media requests for
access to CDC subject matter experts,
reports, and publications; (5) works
with CDC’s CIOs to identify news media
opportunities and responds to issues
that arise; (6) provides news media/
spokesperson training and technical
assistance to CDC staff; and (7) develops
and supports long lead media
opportunities and responds to requests.
External and Employee Relations
Branch (CAUBD). (1) Creates recognized
employee communication system to
increase clear communication between
CDC leadership and employees, and
across employee groups, including CDC
Connects and other employee
information channels; (2) manages
CDC’s scientific museum and learning
center, the David J. Sencer CDC
Museum; (3) implements strategies to
communicate with CDC customers,
partners and stakeholders, including
Director’s All Hands and Speakers’
Bureau; (4) creates and implements
employee communication special
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27397
activities; (5) serves as the central point
of contact for CDC Office of the Director
announcements; and (6) serves as
liaison to provide agency
communication to former employees
and retirees.
Division of Communication Services
(CAUD). The Division of
Communication Services (DCS)
provides agency-wide CDC graphics,
broadcast, photography, translation,
interpretation and sign language, public
information, and communication
consultation/analysis leadership and
support. To carry out its mission, the
division performs the following
functions: (1) Ensures broadcast
functionality/broadcast engineering
support including connectivity among
physical assets such as the Global
Communications Center, Emergency
Operations Center, and continuity of
operations for CDC; (2) develops and
disseminates video and audio
production; (3) manages CDC graphic
design and production services
including CDC branding and identity
standards; (4) supports new broadcast
communication mechanisms (e.g. HHS
TV, CDC TV, radio/TV broadcast,
podcast, webcast, and videos-ondemand) for CDC programs; (5) provides
support for broadcast delivery press
conferences and media interviews; (6)
provides scientific and events
photography; (7) provides multilingual
translation and interpretation, sign
language support, and cross cultural
communication assistance to CIOs
across CDC; (8) provides consultation
and analysis of consumer research data
to CIOs used for developing and
evaluating health communication and
marketing to specific audiences; (9)
manages day-to-day operations of
meeting space within CDC’s meeting
center, the Global Communications
Center; and (10) manages CDC–INFO
(CDC’s telephone, email, and
publications fulfillment services center).
Office of the Director (CAUD1). (1)
Develops the strategic priorities and
manages the program activities of the
division; (2) provides leadership for
ensuring all DCS products are of the
highest quality; (3) helps CIOs use
existing or develop new mechanisms for
communicating with the public and
CDC partners; (4) coordinates support
for meetings held in the Global
Communications Center with internal
and external customers; (5) coordinates
the use of the CDC exhibit for public
health conferences; (6) manages overall
IT-related functions for the division,
including Create-IT (DCS’ online
internal tracking and triage system),
Trados SDL (translation memory
application), and CDC–INFO IT
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applications; (7) provides and manages
multi-year, multi-vendor CDC-wide
communication contracts mechanism
for use by CIO clients; and (8) updates
and manages Create-IT system for
tracking and triage of work requests
including associated customer
satisfaction and other performance
metrics for internal and external (CIO)
use.
CDC–INFO (CAUD12). (1) Provides
the public with accessible, accurate, and
credible health information in English
and Spanish, 24/7, to include phone,
email and U.S. mail; (2) ensures the
CDC–INFO call center standards are
kept for quality assurance, customer
satisfaction, performance, and health
impact when dealing with the public;
(3) provides surge (to include 24/7)
support through the 1–800 call center
for public health emergencies and
establishes policies and procedures with
the CDC Emergency Operations Center,
Joint Information Center; (4) manages
CDC’s ordering and distribution facility
for health publications; and (5) analyzes
and reports CDC–INFO data to inform
communication planning and programs
throughout the agency.
Broadcast Services Branch (CAUDB).
(1) Develops and produces audio, video,
and multi-media health information
products; (2) provides CDC with global
communication capacity for highdefinition broadcast, webcast and
emerging social and health media
delivery channels; (3) supports the CDC
Emergency Operations Center to provide
response capacity and capability for
emergency broadcasts; (4) develops and
delivers health information broadcast
programs in coordination with HHS for
the public, including podcasts, CDC–TV
and other channels; (5) creates and
produces communication using new
forms of social and electronic media; (6)
collaborates with other areas of CDC to
review and recommend potential audio
and video technology; and (7) develops
distance education, health
communication, and training products
to reach public health partners and
professionals.
Graphics Services Branch (CAUDC).
(1) Leads and coordinates CDC visual
information activities; (2) develops and
produces graphic illustrations,
including scientific posters,
infographics, desktop published
documents, visual presentations,
conference materials, brochures and fact
sheets, newsletters, and exhibits; (3)
manages scientific and event
photography; and (4) provides creative
direction and brand management
guidance for graphics products and sets
guidelines and standards for quality and
consistency across the agency.
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Strategic and Proactive
Communications Branch (CAUDD). (1)
Provides technical assistance on large or
multidisciplinary projects to provide a
consistent approach across
communication products; (2)
administers CDC wide multi-year,
multi-vendor communication contracts
mechanism; (3) advises on methods for
gaining public input on health issues
and priorities (e.g., advisory
mechanisms, focus groups, polling,
legislative, and media tracking); (4)
manages contract resources and
provides analysis relative to audience
segmentation and behavior; (5) consults
with CDC programs on ways to utilize
predictive analytics and other tools to
facilitate targeted program application
and/or measurement of program
effectiveness; (6) provides consultation
for strategic communication
implementation and applying health
communication and social marketing
techniques both internally and
externally; (7) provides agency-wide
multi-lingual service (MLS) support to
include direct Spanish language
translation, facilitating and coordinating
support for other languages, and crosscultural communication assistance as
well as MLS leadership (e.g.
implementation of agency Language
Access Plan); and (8) assists in planning
and management of video challenges.
Dated: April 17, 2013.
Sherri A. Berger,
Chief Operating Officer, Centers for Disease
Control and Prevention.
[FR Doc. 2013–11143 Filed 5–9–13; 8:45 am]
BILLING CODE 4160–18–M
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
Statement of Organization, Functions,
and Delegations of Authority
Part C (Centers for Disease Control
and Prevention) of the Statement of
Organization, Functions, and
Delegations of Authority of the
Department of Health and Human
Services (45 FR 67772–76, dated
October 14, 1980, and corrected at 45 FR
69296, October 20, 1980, as amended
most recently at 78 FR 25743–25746,
dated May 2, 2013) is amended to
reorganize the National Center for
Immunization and Respiratory Diseases,
Centers for Disease Control and
Prevention.
Section C–B, Organization and
Functions, is hereby amended as
follows:
PO 00000
Frm 00035
Fmt 4703
Sfmt 4703
Delete in its entirety the titles and
functional statements for the Influenza
Division (CVGD) and insert the
following:
Influenza Division (CVGD). The
Influenza Division (ID) improves global
control and prevention of seasonal and
novel influenza and improves influenza
pandemic preparedness and response.
In collaboration with domestic and
global partners, the ID: (1) builds
surveillance and response capacity; (2)
monitors and assesses influenza viruses
and illness; (3) improves vaccines and
other interventions; and (4) applies
research to provide science-based
enhancement of prevention and control
policies and programs.
Office of the Director (CVGD1). (1)
Provides vision, leadership and
direction for the division; (2) fosters
external partnerships and cross-cutting
activities that support quality science
and strong global partnerships; (3)
provides leadership and guidance in
policy formulation; (4) provides support
for national and international capacity
building programs; (5) provides
technical expertise and leadership for
national and international pandemic
preparedness activities; and (6) provides
technical expertise for communications,
information technology, genomic
sequencing, and reagent resources.
Virology, Surveillance and Diagnosis
Branch (CVGDB). (1) Conducts
comprehensive antigenic, phenotypic,
genotypic, structural, and evolutionary
characterization of human and animal
influenza viruses; (2) performs genetic
and antigenic pandemic risk assessment
of novel influenza viruses; (3) develops
and evaluates novel and seasonal
candidate vaccine viruses; (4) provides
expert guidance on influenza vaccine
virus selection; (5) develops methods to
detect and characterize influenza
viruses; and (6) trains and supports
laboratories that perform influenza
testing.
Epidemiology and Prevention Branch
(CVGDC). (1) Conducts surveillance and
research activities to better understand
the epidemiology of influenza; and (2)
improves understanding of the
effectiveness of influenza antiviral and
vaccine programs.
Immunology and Pathogenesis Branch
(CVGDE). (1) Increases knowledge and
improves understanding of immunity
and immune correlates of protection; (2)
develops and improves vaccines; (3)
determines virus and host factors that
impact virulence and transmission of
influenza viruses; (4) conducts
immunologic and virologic pandemic
risk assessment of novel influenza
viruses; and (5) trains and supports
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]]>Agencies
[Federal Register Volume 78, Number 91 (Friday, May 10, 2013)]
[Notices]
[Pages 27396-27398]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-11143]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
Statement of Organization, Functions, and Delegations of
Authority
Part C (Centers for Disease Control and Prevention) of the
Statement of Organization, Functions, and Delegations of Authority of
the Department of Health and Human Services (45 FR 67772-76, dated
October 14, 1980, and corrected at 45 FR 69296, October 20, 1980, as
amended most recently at 78 FR 25743-25746, dated May 2, 2013) is
amended to reorganize the Office of the Associate Director for
Communication, Office of the Director, Centers for Disease Control and
Prevention.
Section C-B, Organization and Functions, is hereby amended as
follows:
Delete in its entirety the titles and functional statements for the
Office of the Associate Director for Communication (CAU) and insert the
following:
The mission of the Office of the Associate Director for
Communication (OADC) is to further customer-centered, science-based and
effective communication to support the Centers for Disease Control and
Prevention's (CDC) public health work. In carrying out its mission, the
OADC: (1) Serves as a communication advisor and strategist to CDC's
Director and senior leadership; (2) conducts and promotes health
communication science practices to address agency priorities; (3)
provides communication services including broadcast, CDC-INFO,
graphics, translation, interpretation and photography; (4) promotes
open and clear employee communication; and (5) develops, guides, and
implements internal and external public affairs strategies and
activities.
Office of the Director (CAU1). (1) Manages, directs, and evaluates
activities of the OADC; (2) makes sure CDC communication activities
comply with Department of Health and Human Services (HHS) established
policies; (3) communicates the value and benefits of CDC programs; (4)
leads strategic communication activities addressing agency-wide
priorities; (5) provides strategic communication support for CDC's
emergency responses and the Joint Information Center; (6) provides
reputation management expertise and counsel; (7) provides leadership
and guidance to communicate decisions made by CDC's leadership in an
efficient and clear manner; (8) coordinates with Centers/Institute/
Offices (CIOs) on communication activities; (9) provides leadership and
guidance to manage and operate OADC's programs including the areas of
fiscal management, personnel, travel, and other administrative
services; (10) develops and tracks OADC's annual budget and spending
plan to fulfill CDC's communication priorities; (11) serves as OADC's
primary point of contact with CDC's Procurement and Grants Office and
Office of the Chief Financial Officer on contracts and
[[Page 27397]]
budget matters; and (12) ensures all communication products authored by
CDC staff members or published by CDC are released for public use in a
timely manner, are of the highest quality and are scientifically sound,
understandable, and useful to the intended audience.
Office of Communication Science (CAU13). (1) Serves as the
principal advisor on the scientific basis for communication and
marketing practice; (2) guides CIOs on applying measures of
effectiveness for public health communication efforts; (3) guides,
advises and trains on plain language to make CDC health information
accessible and understandable to audiences that may have specific
health literacy needs; (4) provides implementation for the Plain
Writing Act; (5) distributes health communication and marketing
research to interested professionals at CDC, its partners, and other
stakeholders; and (6) manages clearances of CDC's communication
materials for the public with HHS and the Office of Management and
Budget.
Division of Public Affairs (CAUB). (1) Provides implementation and
evaluation of public affairs, news and digital media, and employee
communication throughout CDC; (2) plans and designs digital media to
distribute public health information to the public, including Web
sites, usability testing, and mobile applications; (3) provides
leadership and management of CDC's Web site (www.cdc.gov); (4) provides
content, policy review, and clearance of news media materials with HHS,
including press releases, press kits, talking points, letters to
editors, and fact sheets; (5) manages and responds to news media
requests for access to CDC, its subject matter experts, reports, and
publications; (6) provides leadership and guidance for external public
relations strategies; (7) develops communication strategies to
communicate with the agency's workforce; and (8) provides agency-wide
leadership, technical assistance, and consultation in risk
communication and reputational management.
Office of the Director (CAUB1). (1) Develops the strategic
priorities and manages the program activities of the division; (2)
leads the agency's news and electronic media activities; (3) provides
guidance and recommendations on effective use of news and digital media
to CDC's director, leadership, and CIOs; (4) collaborates and
coordinates with other federal organizations and external stakeholders
on news and digital media; and (5) serves as liaison on news and
digital media policies, procedures, and clearances to HHS' Office of
Assistant Secretary for Public Affairs.
Digital Media Branch (CAUBB). (1) Leads the selection, design,
development, and evaluation of digital media technologies; (2) leads
and manages CDC's digital communications systems and architectures for
Web, Intranet, mobile sites and applications, and social media (i.e.,
Web Content Management System, mobile services, CDC.gov servers, search
engine, content syndication); (3) provides operations support and
management for CDC's Web site, Intranet Web sites, and CDC's main
social media channels, including CDC.gov top tier, CDC en Espanol,
mobile apps, and CDC Connects; (4) coordinates the CDC.gov and social
media governing bodies (Web Council, Social Media Council, and related
Communities of Practice and workgroups); (5) works with other federal
organizations to develop tools and systems, coordinate digital media
strategies, conduct research on digital user experiences, and reviews
communication technology; (6) supports online collaborations with
internal and external partners; and (7) collects and analyzes CDC Web
user data/metrics to assess health impact, usability, and
accessibility.
News Media Branch (CAUBC). (1) Provides leadership in the
development and use of news media strategies and practices; (2) obtains
HHS clearance of news media materials for media outlets and the public
(press releases, press kits, talking points, letters to editors, and
fact sheets); (3) promotes health information to the public through
news media channels; (4) manages and responds to news media requests
for access to CDC subject matter experts, reports, and publications;
(5) works with CDC's CIOs to identify news media opportunities and
responds to issues that arise; (6) provides news media/spokesperson
training and technical assistance to CDC staff; and (7) develops and
supports long lead media opportunities and responds to requests.
External and Employee Relations Branch (CAUBD). (1) Creates
recognized employee communication system to increase clear
communication between CDC leadership and employees, and across employee
groups, including CDC Connects and other employee information channels;
(2) manages CDC's scientific museum and learning center, the David J.
Sencer CDC Museum; (3) implements strategies to communicate with CDC
customers, partners and stakeholders, including Director's All Hands
and Speakers' Bureau; (4) creates and implements employee communication
special activities; (5) serves as the central point of contact for CDC
Office of the Director announcements; and (6) serves as liaison to
provide agency communication to former employees and retirees.
Division of Communication Services (CAUD). The Division of
Communication Services (DCS) provides agency-wide CDC graphics,
broadcast, photography, translation, interpretation and sign language,
public information, and communication consultation/analysis leadership
and support. To carry out its mission, the division performs the
following functions: (1) Ensures broadcast functionality/broadcast
engineering support including connectivity among physical assets such
as the Global Communications Center, Emergency Operations Center, and
continuity of operations for CDC; (2) develops and disseminates video
and audio production; (3) manages CDC graphic design and production
services including CDC branding and identity standards; (4) supports
new broadcast communication mechanisms (e.g. HHS TV, CDC TV, radio/TV
broadcast, podcast, webcast, and videos-on-demand) for CDC programs;
(5) provides support for broadcast delivery press conferences and media
interviews; (6) provides scientific and events photography; (7)
provides multilingual translation and interpretation, sign language
support, and cross cultural communication assistance to CIOs across
CDC; (8) provides consultation and analysis of consumer research data
to CIOs used for developing and evaluating health communication and
marketing to specific audiences; (9) manages day-to-day operations of
meeting space within CDC's meeting center, the Global Communications
Center; and (10) manages CDC-INFO (CDC's telephone, email, and
publications fulfillment services center).
Office of the Director (CAUD1). (1) Develops the strategic
priorities and manages the program activities of the division; (2)
provides leadership for ensuring all DCS products are of the highest
quality; (3) helps CIOs use existing or develop new mechanisms for
communicating with the public and CDC partners; (4) coordinates support
for meetings held in the Global Communications Center with internal and
external customers; (5) coordinates the use of the CDC exhibit for
public health conferences; (6) manages overall IT-related functions for
the division, including Create-IT (DCS' online internal tracking and
triage system), Trados SDL (translation memory application), and CDC-
INFO IT
[[Page 27398]]
applications; (7) provides and manages multi-year, multi-vendor CDC-
wide communication contracts mechanism for use by CIO clients; and (8)
updates and manages Create-IT system for tracking and triage of work
requests including associated customer satisfaction and other
performance metrics for internal and external (CIO) use.
CDC-INFO (CAUD12). (1) Provides the public with accessible,
accurate, and credible health information in English and Spanish, 24/7,
to include phone, email and U.S. mail; (2) ensures the CDC-INFO call
center standards are kept for quality assurance, customer satisfaction,
performance, and health impact when dealing with the public; (3)
provides surge (to include 24/7) support through the 1-800 call center
for public health emergencies and establishes policies and procedures
with the CDC Emergency Operations Center, Joint Information Center; (4)
manages CDC's ordering and distribution facility for health
publications; and (5) analyzes and reports CDC-INFO data to inform
communication planning and programs throughout the agency.
Broadcast Services Branch (CAUDB). (1) Develops and produces audio,
video, and multi-media health information products; (2) provides CDC
with global communication capacity for high-definition broadcast,
webcast and emerging social and health media delivery channels; (3)
supports the CDC Emergency Operations Center to provide response
capacity and capability for emergency broadcasts; (4) develops and
delivers health information broadcast programs in coordination with HHS
for the public, including podcasts, CDC-TV and other channels; (5)
creates and produces communication using new forms of social and
electronic media; (6) collaborates with other areas of CDC to review
and recommend potential audio and video technology; and (7) develops
distance education, health communication, and training products to
reach public health partners and professionals.
Graphics Services Branch (CAUDC). (1) Leads and coordinates CDC
visual information activities; (2) develops and produces graphic
illustrations, including scientific posters, infographics, desktop
published documents, visual presentations, conference materials,
brochures and fact sheets, newsletters, and exhibits; (3) manages
scientific and event photography; and (4) provides creative direction
and brand management guidance for graphics products and sets guidelines
and standards for quality and consistency across the agency.
Strategic and Proactive Communications Branch (CAUDD). (1) Provides
technical assistance on large or multidisciplinary projects to provide
a consistent approach across communication products; (2) administers
CDC wide multi-year, multi-vendor communication contracts mechanism;
(3) advises on methods for gaining public input on health issues and
priorities (e.g., advisory mechanisms, focus groups, polling,
legislative, and media tracking); (4) manages contract resources and
provides analysis relative to audience segmentation and behavior; (5)
consults with CDC programs on ways to utilize predictive analytics and
other tools to facilitate targeted program application and/or
measurement of program effectiveness; (6) provides consultation for
strategic communication implementation and applying health
communication and social marketing techniques both internally and
externally; (7) provides agency-wide multi-lingual service (MLS)
support to include direct Spanish language translation, facilitating
and coordinating support for other languages, and cross-cultural
communication assistance as well as MLS leadership (e.g. implementation
of agency Language Access Plan); and (8) assists in planning and
management of video challenges.
Dated: April 17, 2013.
Sherri A. Berger,
Chief Operating Officer, Centers for Disease Control and Prevention.
[FR Doc. 2013-11143 Filed 5-9-13; 8:45 am]
BILLING CODE 4160-18-M
