United States v. Apple, Inc., Hachette Book Group, Inc., HarperCollins Publishers L.L.C., Verlagsgruppe Georg Von Holtzbrinck Gmbh, Holtzbrinck Publishers, LLC D/B/A Macmillan, The Penguin Group, a Division of Pearson PLC, Penguin Group (USA), Inc., and Simon & Schuster, Inc.; Proposed Final Judgment and Competitive Impact Statement, 24518-24537 [2012-9831]
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please see the paragraph above entitled
FOR FURTHER INFORMATION CONTACT.
Statutory Background
For more than two centuries, the
Federal Government has recognized
Indian tribes as domestic sovereigns that
have unique government-to-government
relationships with the United States.
Congress has broad authority to legislate
with respect to Indian tribes, however,
and has exercised this authority to
establish a complex jurisdictional
scheme for the prosecution of crimes
committed in Indian country. (The term
‘‘Indian country’’ is defined in 18 U.S.C.
1151.) Criminal jurisdiction in Indian
country typically depends on several
factors, including the nature of the
crime; whether the alleged offender, the
victim, or both are Indian; and whether
a treaty, Federal statute, executive order,
or judicial decision has conferred
jurisdiction on a particular government.
The Tribal Law and Order Act (TLOA)
was enacted on July 29, 2010, as Title
II of Public Law 111–211. The purpose
of the TLOA is to help the Federal
Government and tribal governments
better address the unique public-safety
challenges that confront tribal
communities. Section 221(b) of the new
law, now codified at 18 U.S.C. 1162(d),
permits an Indian tribe with Indian
country subject to State criminal
jurisdiction under Public Law 280, P.L.
83–280, 67 Stat. 588 (1953) to request
that the United States accept concurrent
jurisdiction to prosecute violations of
the General Crimes Act and the Major
Crimes Act within that tribe’s Indian
country.
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Department of Justice Regulation
Implementing 18 U.S.C. 1162(d)
On December 6, 2011, 76 FR 76037
the Department published final
regulations that established the
framework and procedures for a
mandatory Public Law 280 tribe to
request the assumption of concurrent
Federal criminal jurisdiction within the
Indian country of the tribe that is
subject to Public Law 280. 28 CFR
50.25. Among other provisions, the
regulations provide that upon receipt of
a tribal request the Office of Tribal
Justice shall publish a notice in the
Federal Register seeking comments
from the general public.
Request by the Hoopa Valley Tribe
By a request dated January 17, 2012,
the Hoopa Valley Tribe located in the
State of California requested the United
States to assume concurrent Federal
jurisdiction to prosecute violations of 18
U.S.C. 1152 (the General Crimes, or
Indian Country Crimes, Act) and 18
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U.S.C. 1153 (the Major Crimes Act)
within the Indian country of the tribe.
This would allow the United States to
assume concurrent criminal jurisdiction
over offenses within the Indian country
of the tribe without eliminating or
affecting the State’s existing criminal
jurisdiction.
Solicitation of Comments
This notice solicits public comments
on the above request.
Dated: April 17, 2012.
Tracy Toulou,
Director, Office of Tribal Justice.
[FR Doc. 2012–9731 Filed 4–23–12; 8:45 am]
BILLING CODE 4410–07–P
Patricia A. Brink,
Director of Civil Enforcement.
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Apple, Inc., Hachette
Book Group, Inc., HarperCollins
Publishers L.L.C., Verlagsgruppe
Georg Von Holtzbrinck Gmbh,
Holtzbrinck Publishers, LLC D/B/A
Macmillan, The Penguin Group, a
Division of Pearson PLC, Penguin
Group (USA), Inc., and Simon &
Schuster, Inc.; Proposed Final
Judgment and Competitive Impact
Statement
Notice is hereby given pursuant to the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16(b)–(h), that a proposed
Final Judgment, Stipulation and
Competitive Impact Statement have
been filed with the United States
District Court for the Southern District
of New York in United States of
America v. Apple, Inc. et al., Civil
Action No. 12–CIV–2826. On April 11,
2012, the United States filed a
Complaint alleging that the defendants
agreed to raise the retail price of ebooks, in violation of Section 1 of the
Sherman Act, 15 U.S.C. 1. The proposed
Final Judgment, submitted at the same
time as the Complaint, requires the
settling defendants—Hachette Book
Group, Inc., HarperCollins Publishers
L.L.C., and Simon & Schuster, Inc.—to
return pricing discretion to e-book
retailers and comply with other
obligations designed to end the
anticompetitive effects of the
conspiracy.
Copies of the Complaint, proposed
Final Judgment and Competitive Impact
Statement are available for inspection at
the Department of Justice, Antitrust
Division, Antitrust Documents Group,
450 Fifth Street NW., DC 20530, Suite
1010 (telephone: 202–514–2481), on the
Department of Justice’s Web site at
https://www.justice.gov/atr, and at the
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Office of the Clerk of the United States
District Court for the Southern District
of New York. Copies of these materials
may be obtained from the Antitrust
Division upon request and payment of
the copying fee set by Department of
Justice regulations.
Public comment is invited within 60
days of the date of this notice. Such
comments, and responses thereto, will
be published in the Federal Register
and filed with the Court. Comments
should be directed to John R. Read,
Chief, Litigation III Section, Antitrust
Division, Department of Justice,
Washington, DC 20530 (telephone: 202–
307–0468).
United States District Court for the Southern
District of New York
United States of America, Plaintiff, v. Apple,
Inc., Hachette Book Group, Inc.,
Harpercollins Publishers L.L.C.,
Verlagsgruppe Georg Von Holtzbrinck
GMBH, Holtzbrinck Publishers, LLC D/B/A
Macmillan, The Penguin Group, A Division
of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc.,
Defendants.
Civil Action No. 1:12–cv–02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust
Complaint
The United States of America, acting
under the direction of the Attorney
General of the United States, brings this
civil antitrust action against Defendants
Apple, Inc. (‘‘Apple’’); Hachette Book
Group, Inc. (‘‘Hachette’’); HarperCollins
Publishers L.L.C. (‘‘HarperCollins’’);
Verlagsgruppe Georg von Holtzbrinck
GmbH and Holtzbrinck Publishers, LLC
d/b/a Macmillan (collectively,
‘‘Macmillan’’); The Penguin Group, a
division of Pearson plc and Penguin
Group (USA), Inc. (collectively,
‘‘Penguin’’); and Simon & Schuster, Inc.
(‘‘Simon & Schuster’’; collectively with
Hachette, HarperCollins, Macmillan,
and Penguin, ‘‘Publisher Defendants’’)
to obtain equitable relief to prevent and
remedy violations of Section 1 of the
Sherman Act, 15 U.S.C. 1.
Plaintiff alleges:
I. Introduction
1. Technology has brought
revolutionary change to the business of
publishing and selling books, including
the dramatic explosion in sales of ‘‘ebooks’’—that is, books sold to
consumers in electronic form and read
on a variety of electronic devices,
including dedicated e-readers (such as
the Kindle or the Nook), multipurpose
tablets, smartphones and personal
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computers. Consumers reap a variety of
benefits from e-books, including 24hour access to product with near-instant
delivery, easier portability and storage,
and adjustable font size. E-books also
are considerably cheaper to produce and
distribute than physical (or ‘‘print’’)
books.
2. E-book sales have been increasing
rapidly ever since Amazon released its
first Kindle device in November of 2007.
In developing and then mass marketing
its Kindle e-reader and associated ebook content, Amazon substantially
increased the retail market for e-books.
One of Amazon’s most successful
marketing strategies was to lower
substantially the price of newly released
and bestselling e-books to $9.99.
3. Publishers saw the rise in e-books,
and particularly Amazon’s price
discounting, as a substantial challenge
to their traditional business model. The
Publisher Defendants feared that lower
retail prices for e-books might lead
eventually to lower wholesale prices for
e-books, lower prices for print books, or
other consequences the publishers
hoped to avoid. Each Publisher
Defendant desired higher retail e-book
prices across the industry before
‘‘$9.99’’ became an entrenched
consumer expectation. By the end of
2009, however, the Publisher
Defendants had concluded that
unilateral efforts to move Amazon away
from its practice of offering low retail
prices would not work, and they
thereafter conspired to raise retail ebook prices and to otherwise limit
competition in the sale of e-books. To
effectuate their conspiracy, the
Publisher Defendants teamed up with
Defendant Apple, which shared the
same goal of restraining retail price
competition in the sale of e-books.
4. The Defendants’ conspiracy to limit
e-book price competition came together
as the Publisher Defendants were jointly
devising schemes to limit Amazon’s
ability to discount e-books and
Defendant Apple was preparing to
launch its electronic tablet, the iPad,
and considering whether it should sell
e-books that could be read on the new
device. Apple had long believed it
would be able to ‘‘trounce Amazon by
opening up [its] own ebook store,’’ but
the intense price competition that
prevailed among e-book retailers in late
2009 had driven the retail price of
popular e-books to $9.99 and had
reduced retailer margins on e-books to
levels that Apple found unattractive. As
a result of discussions with the
Publisher Defendants, Apple learned
that the Publisher Defendants shared a
common objective with Apple to limit
e-book retail price competition, and that
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the Publisher Defendants also desired to
have popular e-book retail prices
stabilize at levels significantly higher
than $9.99. Together, Apple and the
Publisher Defendants reached an
agreement whereby retail price
competition would cease (which all the
conspirators desired), retail e-book
prices would increase significantly
(which the Publisher Defendants
desired), and Apple would be
guaranteed a 30 percent ‘‘commission’’
on each e-book it sold (which Apple
desired).
5. To accomplish the goal of raising ebook prices and otherwise limiting retail
competition for e-books, Apple and the
Publisher Defendants jointly agreed to
alter the business model governing the
relationship between publishers and
retailers. Prior to the conspiracy, both
print books and e-books were sold
under the longstanding ‘‘wholesale
model.’’ Under this model, publishers
sold books to retailers, and retailers, as
the owners of the books, had the
freedom to establish retail prices.
Defendants were determined to end the
robust retail price competition in ebooks that prevailed, to the benefit of
consumers, under the wholesale model.
They therefore agreed jointly to replace
the wholesale model for selling e-books
with an ‘‘agency model.’’ Under the
agency model, publishers would take
control of retail pricing by appointing
retailers as ‘‘agents’’ who would have no
power to alter the retail prices set by the
publishers. As a result, the publishers
could end price competition among
retailers and raise the prices consumers
pay for e-books through the adoption of
identical pricing tiers. This change in
business model would not have
occurred without the conspiracy among
the Defendants.
6. Apple facilitated the Publisher
Defendants’ collective effort to end
retail price competition by coordinating
their transition to an agency model
across all retailers. Apple clearly
understood that its participation in this
scheme would result in higher prices to
consumers. As Apple CEO Steve Jobs
described his company’s strategy for
negotiating with the Publisher
Defendants, ‘‘We’ll go to [an] agency
model, where you set the price, and we
get our 30%, and yes, the customer pays
a little more, but that’s what you want
anyway.’’ Apple was perfectly willing to
help the Publisher Defendants obtain
their objective of higher prices for
consumers by ending Amazon’s ‘‘$9.99’’
price program as long as Apple was
guaranteed its 30 percent margin and
could avoid retail price competition
from Amazon.
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7. The plan—what Apple proudly
described as an ‘‘aikido move’’—
worked. Over three days in January
2010, each Publisher Defendant entered
into a functionally identical agency
contract with Apple that would go into
effect simultaneously in April 2010 and
‘‘chang[e] the industry permanently.’’
These ‘‘Apple Agency Agreements’’
conferred on the Publisher Defendants
the power to set Apple’s retail prices for
e-books, while granting Apple the
assurance that the Publisher Defendants
would raise retail e-book prices at all
other e-book outlets, too. Instead of
$9.99, electronic versions of bestsellers
and newly released titles would be
priced according to a set of price tiers
contained in each of the Apple Agency
Agreements that determined de facto
retail e-book prices as a function of the
title’s hardcover list price. All
bestselling and newly released titles
bearing a hardcover list price between
$25.01 and $35.00, for example, would
be priced at $12.99, $14.99, or $16.99,
with the retail e-book price increasing in
relation to the hardcover list price.
8. After executing the Apple Agency
Agreements, the Publisher Defendants
all then quickly acted to complete the
scheme by imposing agency agreements
on all their other retailers. As a direct
result, those retailers lost their ability to
compete on price, including their ability
to sell the most popular e-books for
$9.99 or for other low prices. Once in
control of retail prices, the Publisher
Defendants limited retail price
competition among themselves.
Millions of e-books that would have
sold at retail for $9.99 or for other low
prices instead sold for the prices
indicated by the price schedules
included in the Apple Agency
Agreements—generally, $12.99 or
$14.99. Other price and non-price
competition among e-book publishers
and among e-book retailers also was
unlawfully eliminated to the detriment
of U.S. consumers.
9. The purpose of this lawsuit is to
enjoin the Publisher Defendants and
Apple from further violations of the
nation’s antitrust laws and to restore the
competition that has been lost due to
the Publisher Defendants’ and Apple’s
illegal acts.
10. Defendants’ ongoing conspiracy
and agreement have caused e-book
consumers to pay tens of millions of
dollars more for e-books than they
otherwise would have paid.
11. The United States, through this
suit, asks this Court to declare
Defendants’ conduct illegal and to enter
injunctive relief to prevent further
injury to consumers in the United
States.
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II. Defendants
12. Apple, Inc. has its principal place
of business at 1 Infinite Loop,
Cupertino, CA 95014. Among many
other businesses, Apple, Inc. distributes
e-books through its iBookstore.
13. Hachette Book Group, Inc. has its
principal place of business at 237 Park
Avenue, New York, NY 10017. It
publishes e-books and print books
through publishers such as Little,
Brown, and Company and Grand
Central Publishing.
14. HarperCollins Publishers L.L.C.
has its principal place of business at 10
E. 53rd Street, New York, NY 10022. It
publishes e-books and print books
through publishers such as Harper and
William Morrow.
15. Holtzbrinck Publishers, LLC
d/b/a Macmillan has its principal place
of business at 175 Fifth Avenue, New
York, NY 10010. It publishes e-books
and print books through publishers such
as Farrar, Straus and Giroux and St.
Martin’s Press. Verlagsgruppe Georg von
Holtzbrinck GmbH owns Holtzbrinck
Publishers, LLC d/b/a Macmillan and
has its principal place of business at
¨
Gansheidestra+e 26, Stuttgart 70184,
Germany.
16. Penguin Group (USA), Inc. has its
principal place of business at 375
Hudson Street, New York, NY 10014. It
publishes e-books and print books
through publishers such as The Viking
Press and Gotham Books. Penguin
Group (USA), Inc. is the United States
affiliate of The Penguin Group, a
division of Pearson plc, which has its
principal place of business at 80 Strand,
London WC2R 0RL, United Kingdom.
17. Simon & Schuster, Inc. has its
principal place of business at 1230
Avenue of the Americas, New York, NY
10020. It publishes e-books and print
books through publishers such as Free
Press and Touchstone.
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III. Jurisdiction, Venue, and Interstate
Commerce
18. Plaintiff United States of America
brings this action pursuant to Section 4
of the Sherman Act, 15 U.S.C. 4, to
obtain equitable relief and other relief to
prevent and restrain Defendants’
violations of Section 1 of the Sherman
Act, 15 U.S.C 1.
19. This Court has subject matter
jurisdiction over this action under
Section 4 of the Sherman Act, 15 U.S.C.
4, and 28 U.S.C. 1331, 1337(a), and
1345.
20. This Court has personal
jurisdiction over each Defendant and
venue is proper in the Southern District
of New York under Section 12 of the
Clayton Act, 15 U.S.C. 22, and 28 U.S.C.
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1391, because each Defendant transacts
business and is found within the
Southern District of New York. The U.S.
component of each Publisher Defendant
is headquartered in the Southern
District of New York, and acts in
furtherance of the conspiracy occurred
in this District. Many thousands of the
Publisher Defendants’ e-books are and
have been sold in this District,
including through Defendant Apple’s
iBookstore.
21. Defendants are engaged in, and
their activities substantially affect,
interstate trade and commerce. The
Publisher Defendants sell e-books
throughout the United States. Their ebooks represent a substantial amount of
interstate commerce. In 2010, United
States consumers paid more than $300
million for the Publisher Defendants’ ebooks, including more than $40 million
for e-books licensed through Defendant
Apple’s iBookstore.
IV. Co-Conspirators
22. Various persons, who are known
and unknown to Plaintiff, and not
named as defendants in this action,
including senior executives of the
Publisher Defendants and Apple, have
participated as co-conspirators with
Defendants in the offense alleged and
have performed acts and made
statements in furtherance of the
conspiracy.
V. The Publishing Industry and
Background of the Conspiracy
A. Print Books
23. Authors submit books to
publishers in manuscript form.
Publishers edit manuscripts, print and
bind books, provide advertising and
related marketing services, decide when
a book should be released for sale, and
distribute books to wholesalers and
retailers. Publishers also determine the
cover price or ‘‘list price’’ of a book, and
typically that price appears on the
book’s cover.
24. Retailers purchase print books
directly from publishers, or through
wholesale distributors, and resell them
to consumers. Retailers typically
purchase print books under the
‘‘wholesale model.’’ Under that model,
retailers pay publishers approximately
one-half of the list price of books, take
ownership of the books, then resell
them to consumers at prices of the
retailer’s choice. Publishers have sold
print books to retailers through the
wholesale model for over 100 years and
continue to do so today.
B. E-books
25. E-books are books published in
electronic formats. E-book publishers
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avoid some of the expenses incurred in
producing and distributing print books,
including most manufacturing expenses,
warehousing expenses, distribution
expenses, and costs of dealing with
unsold stock.
26. Consumers purchase e-books
through Web sites of e-book retailers or
through applications loaded onto their
reading devices. Such electronic
distribution allows e-book retailers to
avoid certain expenses they incur when
they sell print books, including most
warehousing expenses and distribution
expenses.
27. From its very small base in 2007
at the time of Amazon’s Kindle launch,
the e-book market has exploded,
registering triple-digit sales growth each
year. E-books now constitute at least ten
percent of general interest fiction and
non-fiction books (commonly known as
‘‘trade’’ books 1) sold in the United
States and are widely predicted to reach
at least 25 percent of U.S. trade books
sales within two to three years.
D. Publisher Defendants and ‘‘The $9.99
Problem’’
28. The Publisher Defendants
compete against each other for sales of
trade e-books to consumers. Publishers
bid against one another for print- and
electronic-publishing rights to content
that they expect will be most successful
in the market. They also compete
against each other in bringing those
books to market. For example, in
addition to price-setting, they create
cover art and other on-book sales
inducements, and also engage in
advertising campaigns for some titles.
29. The Publisher Defendants are five
of the six largest publishers of trade
books in the United States. They
publish the vast majority of their newly
released titles as both print books and
e-books. Publisher Defendants compete
against each other in the sales of both
trade print books and trade e-books.
30. When Amazon launched its
Kindle device, it offered newly released
and bestselling e-books to consumers for
$9.99. At that time, Publisher
Defendants routinely wholesaled those
e-books for about that same price, which
typically was less than the wholesale
price of the hardcover versions of the
same titles, reflecting publisher cost
savings associated with the electronic
format. From the time of its launch,
Amazon’s e-book distribution business
1 Non-trade e-books include electronic versions of
children’s picture books and academic textbooks,
reference materials, and other specialized texts that
typically are published by separate imprints from
trade books, often are sold through separate
channels, and are not reasonably substitutable for
trade e-books.
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has been consistently profitable, even
when substantially discounting some
newly released and bestselling titles.
31. To compete with Amazon, other ebook retailers often matched or
approached Amazon’s $9.99-or-less
prices for e-book versions of new
releases and New York Times
bestsellers. As a result of that
competition, consumers benefited from
Amazon’s $9.99-or-less e-book prices
even if they purchased e-books from
competing e-book retailers.
32. The Publisher Defendants feared
that $9.99 would become the standard
price for newly released and bestselling
e-books. For example, one Publisher
Defendant’s CEO bemoaned the
‘‘wretched $9.99 price point’’ and
Penguin USA CEO David Shanks
worried that e-book pricing ‘‘can’t be
$9.99 for hardcovers.’’
33. The Publisher Defendants
believed the low prices for newly
released and bestselling e-books were
disrupting the industry. The Amazonled $9.99 retail price point for the most
popular e-books troubled the Publisher
Defendants because, at $9.99, most of
these e-book titles were priced
substantially lower than hardcover
versions of the same title. The Publisher
Defendants were concerned these lower
e-book prices would lead to the
‘‘deflation’’ of hardcover book prices,
with accompanying declining revenues
for publishers. The Publisher
Defendants also worried that if $9.99
solidified as the consumers’ expected
retail price for e-books, Amazon and
other retailers would demand that
publishers lower their wholesale prices,
further compressing publisher profit
margins.
34. The Publisher Defendants also
feared that the $9.99 price point would
make e-books so popular that digital
publishers could achieve sufficient scale
to challenge the major incumbent
publishers’ basic business model. The
Publisher Defendants were especially
concerned that Amazon was well
positioned to enter the digital
publishing business and thereby
supplant publishers as intermediaries
between authors and consumers.
Amazon had, in fact, taken steps to do
so, contracting directly with authors to
publish their works as e-books—at a
higher royalty rate than the Publisher
Defendants offered. Amazon’s move
threatened the Publisher Defendants’
traditional positions as the gate-keepers
of the publishing world. The Publisher
Defendants also feared that other
competitive advantages they held as a
result of years of investments in their
print book businesses would erode and,
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eventually, become irrelevant, as e-book
sales continued to grow.
E. Publisher Defendants Recognize They
Cannot Solve ‘‘The $9.99 Problem’’
Alone
35. Each Publisher Defendant knew
that, acting alone, it could not compel
Amazon to raise e-book prices and that
it was not in its economic self-interest
to attempt unilaterally to raise retail ebook prices. Each Publisher Defendant
relied on Amazon to market and
distribute its e-books, and each
Publisher Defendant believed Amazon
would leverage its position as a large
retailer to preserve its ability to compete
and would resist any individual
publisher’s attempt to raise the prices at
which Amazon sold that publisher’s ebooks. As one Publisher Defendant
executive acknowledged Amazon’s
bargaining strength, ‘‘we’ve always
known that unless other publishers
follow us, there’s no chance of success
in getting Amazon to change its pricing
practices.’’ In the same email, the
executive wrote, ‘‘without a critical
mass behind us Amazon won’t
‘negotiate,’ so we need to be more
confident of how our fellow publishers
will react. * * *’’
36. Each Publisher Defendant also
recognized that it would lose sales if
retail prices increased for only its ebooks while the other Publisher
Defendants’ e-books remained
competitively priced. In addition,
higher prices for just one publisher’s
e-books would not change consumer
perceptions enough to slow the erosion
of consumer-perceived value of books
that all the Publisher Defendants feared
would result from Amazon’s $9.99
pricing policy.
VI. Defendants’ Unlawful Activities
37. Beginning no later than September
2008, the Publisher Defendants’ senior
executives engaged in a series of
meetings, telephone conversations and
other communications in which they
jointly acknowledged to each other the
threat posed by Amazon’s pricing
strategy and the need to work
collectively to end that strategy. By the
end of the summer of 2009, the
Publisher Defendants had agreed to act
collectively to force up Amazon’s retail
prices and thereafter considered and
implemented various means to
accomplish that goal, including moving
under the guise of a joint venture.
Ultimately, in late 2009, Apple and the
Publisher Defendants settled on the
strategy that worked—replacing the
wholesale model with an agency model
that gave the Publisher Defendants the
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power to raise retail e-book prices
themselves.
38. The evidence showing conspiracy
is substantial and includes:
• Practices facilitating a horizontal
conspiracy. The Publisher Defendants
regularly communicated with each other
in private conversations, both in person
and on the telephone, and in emails to
each other to exchange sensitive
information and assurances of solidarity
to advance the ends of the conspiracy.
• Direct evidence of a conspiracy.
The Publisher Defendants directly
discussed, agreed to, and encouraged
each other to collective action to force
Amazon to raise its retail e-book prices.
• Recognition of illicit nature of
communications. Publisher Defendants
took steps to conceal their
communications with one another,
including instructions to ‘‘double
delete’’ email and taking other measures
to avoid leaving a paper trail.
• Acts contrary to economic interests.
It would have been contrary to the
economic interests of any Publisher
Defendant acting alone to attempt to
impose agency on all of its retailers and
then raise its retail e-book prices. For
example, Penguin Group CEO John
Makinson reported to his parent
company board of directors that ‘‘the
industry needs to develop a common
strategy’’ to address the threat ‘‘from
digital companies whose objective may
be to disintermediate traditional
publishers altogether’’ because it ‘‘will
not be possible for any individual
publisher to mount an effective
response,’’ and Penguin later admitted
that it would have been economically
disadvantaged if it ‘‘was the only
publisher dealing with Apple under the
new business model.’’
• Motive to enter the conspiracy,
including knowledge or assurances that
competitors also will enter. The
Publisher Defendants were motivated by
a desire to maintain both the perceived
value of their books and their own
position in the industry. They received
assurances from both each other and
Apple that they all would move together
to raise retail e-book prices. Apple was
motivated to ensure that it would not
face competition from Amazon’s lowprice retail strategy.
• Abrupt, contemporaneous shift
from past behavior. Prior to January 23,
2010, all Publisher Defendants sold
their e-books under the traditional
wholesale model; by January 25, 2010,
all Publisher Defendants had
irrevocably committed to transition all
of their retailers to the agency model
(and Apple had committed to sell ebooks on a model inconsistent with the
way it sells the vast bulk of the digital
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media it offers in its iTunes store). On
April 3, 2010, as soon as the Apple
Agency Agreements simultaneously
became effective, all Publisher
Defendants immediately used their new
retail pricing authority to raise the retail
prices of their newly released and
bestselling e-books to the common
ostensible maximum prices contained in
their Apple Agency Agreements.
A. The Publisher Defendants Recognize
a Common Threat
39. Starting no later than September
of 2008 and continuing for at least one
year, the Publisher Defendants’ CEOs (at
times joined by one non-defendant
publisher’s CEO) met privately as a
group approximately once per quarter.
These meetings took place in private
dining rooms of upscale Manhattan
restaurants and were used to discuss
confidential business and competitive
matters, including Amazon’s e-book
retailing practices. No legal counsel was
present at any of these meetings.
40. In September 2008, Penguin
Group CEO John Makinson was joined
by Macmillan CEO John Sargent and the
CEOs of the other four large publishers
at a dinner meeting in ‘‘The Chef’s Wine
Cellar,’’ a private room at Picholene.
One of the CEOs reported that business
matters were discussed.
41. In January 2009, the CEO of one
Publisher Defendant, a United States
subsidiary of a European corporation,
promised his corporate superior, the
CEO of the parent company, that he
would raise the future of e-books and
Amazon’s potential role in that future at
an upcoming meeting of publisher
CEOs. Later that month, at a dinner
meeting hosted by Penguin Group CEO
John Makinson, again in ‘‘The Chef’s
Wine Cellar’’ at Picholene, the same
group of publisher CEOs met once more.
42. On or about June 16, 2009, Mr.
Makinson again met privately with
other Publisher Defendant CEOs and
discussed, inter alia, the growth of ebooks and Amazon’s role in that growth.
43. On or about September 10, 2009,
Mr. Makinson once again met privately
with other Publisher Defendant CEOs
and the CEO of one non-defendant
publisher in a private room of a
different Manhattan restaurant, Alto.
They discussed the growth of e-books
and complained about Amazon’s role in
that growth.
44. In addition to the CEO dinner
meetings, Publisher Defendants’ CEOs
and other executives met in-person,
one-on-one to communicate about ebooks multiple times over the course of
2009 and into 2010. Similar meetings
took place in Europe, including
meetings in the fall of 2009 between
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executives of Macmillan parent
company Verlagsgruppe Georg von
Holtzbrinck GmbH and executives of
another Publisher Defendant’s parent
company. Macmillan CEO John Sargent
joined at least one of these parent
company meetings.
45. These private meetings provided
the Publisher Defendants’ CEOs the
opportunity to discuss how they
collectively could solve ‘‘the $9.99
problem.’’
B. Publisher Defendants Conspire To
Raise Retail E-Book Prices Under the
Guise of Joint Venture Discussions
46. While each Publisher Defendant
recognized that it could not solve ‘‘the
$9.99 problem’’ by itself, collectively
the Publisher Defendants accounted for
nearly half of Amazon’s e-book
revenues, and by refusing to compete
with one another for Amazon’s
business, the Publisher Defendants
could force Amazon to accept the
Publisher Defendants’ new contract
terms and to change its pricing
practices.
47. The Publisher Defendants thus
conspired to act collectively, initially in
the guise of joint ventures. These
ostensible joint ventures were not meant
to enhance competition by bringing to
market products or services that the
publishers could not offer unilaterally,
but rather were designed as
anticompetitive measures to raise
prices.
48. All five Publisher Defendants
agreed in 2009 at the latest to act
collectively to raise retail prices for the
most popular e-books above $9.99. One
CEO of a Publisher Defendant’s parent
company explained to his corporate
superior in a July 29, 2009 email
message that ‘‘[i]n the USA and the UK,
but also in Spain and France to a lesser
degree, the ‘top publishers’ are in
discussions to create an alternative
platform to Amazon for e-books. The
goal is less to compete with Amazon as
to force it to accept a price level higher
than 9.99 . * * * I am in NY this week
to promote these ideas and the
movement is positive with [the other
four Publisher Defendants].’’ (Translated
from French).
49. Less than a week later, in an
August 4, 2009 strategy memo for the
board of directors of Penguin’s ultimate
parent company, Penguin Group CEO
John Makinson conveyed the same
message:
Competition for the attention of readers
will be most intense from digital companies
whose objective may be to disintermediate
traditional publishers altogether. This is not
a new threat but we do appear to be on a
collision course with Amazon, and possibly
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Google as well. It will not be possible for any
individual publisher to mount an effective
response, because of both the resources
necessary and the risk of retribution, so the
industry needs to develop a common
strategy. This is the context for the
development of the Project Z initiatives [joint
ventures] in London and New York.
C. Defendants Agree To Increase and
Stabilize Retail E-Book Prices by
Collectively Adopting an Agency Model
50. To raise e-book prices, the
Publisher Defendants also began to
consider in late 2009 selling e-books
under an ‘‘agency model’’ that would
take away Amazon’s ability to set low
retail prices. As one CEO of a Publisher
Defendant’s parent company explained
in a December 6, 2009 email message,
‘‘[o]ur goal is to force Amazon to return
to acceptable sales prices through the
establishment of agency contracts in the
USA * * *. To succeed our colleagues
must know that we entered the fray and
follow us.’’ (Translated from French).
51. Apple’s entry into the e-book
business provided a perfect opportunity
for collective action to implement the
agency model and use it to raise retail
e-book prices. Apple was in the process
of developing a strategy to sell e-books
on its new iPad device. Apple initially
contemplated selling e-books through
the existing wholesale model, which
was similar to the manner in which
Apple sold the vast majority of the
digital media it offered in its iTunes
store. On February 19, 2009, Apple Vice
President of Internet Services Eddy Cue
explained to Apple CEO Steve Jobs in
an email, ‘‘[a]t this point, it would be
very easy for us to compete and I think
trounce Amazon by opening up our own
ebook store.’’ In addition to considering
competitive entry at that time, though,
Apple also contemplated illegally
dividing the digital content world with
Amazon, allowing each to ‘‘own the
category’’ of its choice—audio/video to
Apple and e-books to Amazon.
52. Apple soon concluded, though,
that competition from other retailers—
especially Amazon—would prevent
Apple from earning its desired 30
percent margins on e-book sales.
Ultimately, Apple, together with the
Publisher Defendants, set in motion a
plan that would compel all non-Apple
e-book retailers also to sign onto agency
or else, as Apple’s CEO put it, the
Publisher Defendants all would say,
‘‘we’re not going to give you the books.’’
53. The executive in charge of Apple’s
inchoate e-books business, Eddy Cue,
telephoned each Publisher Defendant
and Random House on or around
December 8, 2009 to schedule
exploratory meetings in New York City
on December 15 and December 16.
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Hachette and HarperCollins took the
lead in working with Apple to capitalize
on this golden opportunity for the
Publisher Defendants to achieve their
goal of raising and stabilizing retail ebook prices above $9.99 by collectively
imposing the agency model on the
industry.
54. It appears that Hachette and
HarperCollins communicated with each
other about moving to an agency model
during the brief window between Mr.
Cue’s first telephone calls to the
Publisher Defendants and his visit to
meet with their CEOs. On the morning
of December 10, 2009, a HarperCollins
executive added to his calendar an
appointment to call a Hachette
executive at 10:50 a.m. At 11:01 a.m.,
the Hachette executive returned the
phone call, and the two spoke for six
minutes. Then, less than a week later in
New York, both Hachette and
HarperCollins executives told Mr. Cue
in their initial meetings with him that
they wanted to sell e-books under an
agency model, a dramatic departure
from the way books had been sold for
over a century.
55. The other Publisher Defendants
also made clear to Apple that they
‘‘certainly’’ did not want to continue
‘‘the existing way that they were doing
business,’’ i.e., with Amazon promoting
their most popular e-books for $9.99
under a wholesale model.
56. Apple saw a way to turn the
agency scheme into a highly profitable
model for itself. Apple determined to
give the Publisher Defendants what they
wanted while shielding itself from retail
price competition and realizing margins
far in excess of what e-book retailers
then averaged on each newly released or
bestselling e-book sold. Apple realized
that, as a result of the scheme, ‘‘the
customer’’ would ‘‘pay[] a little more.’’
57. On December 16, 2009, the day
after both companies’ initial meetings
with Apple, Penguin Group CEO John
Makinson had a breakfast meeting at a
London hotel with the CEO of another
Publisher Defendant’s parent company.
Consistent with the Publisher
Defendants’ other efforts to conceal their
activities, Mr. Makinson’s breakfast
companion wrote to his U.S.
subordinate that he would recount
portions of his discussion with Mr.
Makinson only by telephone.
58. By the time Apple arrived for a
second round of meetings during the
week of December 21, 2009, the agency
model had become the focus of its
discussions with all of the Publisher
Defendants. In these discussions, Apple
proposed that the Publisher Defendants
require all retailers of their e-books to
accept the agency model. Apple thereby
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sought to ensure that it would not have
to compete on retail prices. The
proposal appealed to the Publisher
Defendants because wresting pricing
control from Amazon and other e-book
retailers would advance their collusive
plan to raise retail e-book prices.
59. The Publisher Defendants
acknowledged to Apple their common
objective to end Amazon’s $9.99
pricing. As Mr. Cue reported in an email
message to Apple’s CEO Steve Jobs, the
three publishers with whom he had met
saw the ‘‘plus’’ of Apple’s position as
‘‘solv[ing the] Amazon problem.’’ The
‘‘negative’’ was that Apple’s proposed
retail prices—topping out at $12.99 for
newly released and bestselling ebooks—were a ‘‘little less than [the
publishers] would like.’’ Likewise, Mr.
Jobs later informed an executive of one
of the Publisher Defendant’s corporate
parents that ‘‘[a]ll major publishers’’ had
told Apple that ‘‘Amazon’s $9.99 price
for new releases is eroding the value
perception of their products in
customer’s minds, and they do not want
this practice to continue for new
releases.’’
60. As perhaps the only company that
could facilitate their goal of raising
retail e-book prices across the industry,
Apple knew that it had significant
leverage in negotiations with Publisher
Defendants. Apple exercised this
leverage to demand a thirty percent
commission—a margin significantly
above the prevailing competitive
margins for e-book retailers. The
Publisher Defendants worried that the
combination of paying Apple a higher
commission than they would have liked
and pricing their e-books lower than
they wanted might be too much to bear
in exchange for Apple’s facilitation of
their agreement to raise retail e-book
prices. Ultimately, though, they
convinced Apple to allow them to raise
prices high enough to make the deal
palatable to them.
61. As it negotiated with the Publisher
Defendants in December 2009 and
January 2010, Apple kept each
Publisher Defendant informed of the
status of its negotiations with the other
Publisher Defendants. Apple also
assured the Publisher Defendants that
its proposals were the same to each and
that no deal Apple agreed to with one
publisher would be materially different
from any deal it agreed to with another
publisher. Apple thus knowingly served
as a critical conspiracy participant by
allowing the Publisher Defendants to
signal to one another both (a) which
agency terms would comprise an
acceptable means of achieving their
ultimate goal of raising and stabilizing
retail e-book prices, and (b) that they
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could lock themselves into this
particular means of collectively
achieving that goal by all signing their
Apple Agency Agreement.
62. Apple’s Mr. Cue emailed each
Publisher Defendant between January 4,
2010, and January 6, 2010 an outline of
what he tabbed ‘‘the best approach for
e-books.’’ He reassured Penguin USA
CEO David Shanks and other Publisher
Defendant CEOs that Apple adopted the
approach ‘‘[a]fter talking to all the other
publishers.’’ Mr. Cue sent substantively
identical email messages and proposals
to each Publisher Defendant.
63. The outlined proposal that Apple
circulated after consulting with each
Publisher Defendant contained several
key features. First, as Hachette and
HarperCollins had initially suggested to
Apple, the publisher would be the
principal and Apple would be the agent
for e-book sales. Consumer pricing
authority would be transferred from
retailers to publishers. Second, Apple’s
proposal mandated that every other
retailer of each publisher’s e-books—
Apple’s direct competitors—be forced to
accept the agency model as well. As Mr.
Cue wrote, ‘‘all resellers of new titles
need to be in agency model.’’ Third,
Apple would receive a 30 percent
commission for each e-book sale. And
fourth, each Publisher Defendant would
have identical pricing tiers for e-books
sold through Apple’s iBookstore.
64. On January 11, 2010, Apple
emailed its proposed e-book distribution
agreement to all the Publisher
Defendants. As with the outlined
proposals Apple sent earlier in January,
the proposed e-book distribution
agreements were substantially the same.
Also on January 11, 2010, Apple
separately emailed to Penguin and two
other Publisher Defendants charts
showing how the Publisher Defendant’s
bestselling e-books would be priced at
$12.99—the ostensibly maximum price
under Apple’s then-current price tier
proposal—in the iBookstore.
65. The proposed e-book distribution
agreement mainly incorporated the
principles Apple set out in its email
messages of January 4 through January
6, with two notable changes. First,
Apple demanded that the Publisher
Defendants provide Apple their
complete e-book catalogs and that they
not delay the electronic release of any
title behind its print release. Second,
and more important, Apple replaced the
express requirement that each publisher
adopt the agency model with each of its
retailers with an unusual most favored
nation (‘‘MFN’’) pricing provision. That
provision was not structured like a
standard MFN in favor of a retailer,
ensuring Apple that it would receive the
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best available wholesale price. Nor did
the MFN ensure Apple that the
Publisher Defendants would not set a
higher retail price on the iBookstore
than they set on other Web sites where
they controlled retail prices. Instead, the
MFN here required each publisher to
guarantee that it would lower the retail
price of each e-book in Apple’s
iBookstore to match the lowest price
offered by any other retailer, even if the
Publisher Defendant did not control that
other retailer’s ultimate consumer price.
That is, instead of an MFN designed to
protect Apple’s ability to compete, this
MFN was designed to protect Apple
from having to compete on price at all,
while still maintaining Apple’s 30
percent margin.
66. The purpose of these provisions
was to work in concert to enforce the
Defendants’ agreement to raise and
stabilize retail e-book prices. Apple and
the Publisher Defendants recognized
that coupling Apple’s right to all of their
e-books with its right to demand that
those e-books not be priced higher on
the iBookstore than on any other Web
site effectively required that each
Publisher Defendant take away retail
pricing control from all other e-book
retailers, including stripping them of
any ability to discount or otherwise
price promote e-books out of the
retailer’s own margins. Otherwise, the
retail price MFN would cause Apple’s
iBookstore prices to drop to match the
best available retail price of each e-book,
and the Publisher Defendants would
receive only 70 percent of those reduced
retail prices. Price competition by other
retailers, if allowed to continue, thus
likely would reduce e-book revenues to
levels the Publisher Defendants could
not control or predict.
67. In negotiating the retail price MFN
with Apple, ‘‘some of [the Publisher
Defendants]’’ asserted that Apple did
not need the provision ‘‘because they
would be moving to an agency model
with [the other e-book retailers,]’’
regardless. Ultimately, though, all
Defendants agreed to include the MFN
commitment mechanism.
68. On January 16, 2010, Apple, via
Mr. Cue, offered revised terms to the
Publisher Defendants that again were
identical in substance. Apple modified
its earlier proposal in two significant
ways. First, in response to publisher
requests, it added new maximum
pricing tiers that increased permissible
e-book prices to $16.99 or $19.99,
depending on the book’s hardcover list
price. Second, Apple’s new proposal
mitigated these price increases
somewhat by adding special pricing
tiers for e-book versions of books on the
New York Times fiction and non-fiction
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bestseller lists. For e-book versions of
bestsellers bearing list prices of $30 or
less, Publisher Defendants could set a
price up to $12.99; for bestsellers
bearing list prices between $30 and $35,
the e-book price cap would be $14.99.
In conjunction with the revised
proposal, Mr. Cue set up meetings for
the next week to finalize agreements
with the Publisher Defendants.
69. Each Publisher Defendant
required assurances that it would not be
the only publisher to sign an agreement
with Apple that would compel it either
to take pricing authority from Amazon
or to pull its e-books from Amazon. The
Publisher Defendants continued to fear
that Amazon would act to protect its
ability to price e-books at $9.99 or less
if any one of them acted alone.
Individual Publisher Defendants also
feared punishment in the marketplace if
only its e-books suddenly became more
expensive at retail while other
publishers continued to allow retailers
to compete on price. As Mr. Cue noted,
‘‘all of them were very concerned about
being the only ones to sign a deal with
us.’’ Penguin explicitly communicated
to Apple that it would sign an e-book
distribution agreement with Apple only
if at least three of the other ‘‘major[]’’
publishers did as well. Apple supplied
the needed assurances.
70. While the Publisher Defendants
were discussing e-book distribution
terms with Apple during the week of
January 18, 2010, Amazon met in New
York City with a number of prominent
authors and agents to unveil a new
program under which copyright holders
could take their e-books directly to
Amazon—cutting out the publisher—
and Amazon would pay royalties of up
to 70 percent, far in excess of what
publishers offered. This announcement
further highlighted the direct
competitive threat Amazon posed to the
Publisher Defendants’ business model.
The Publisher Defendants reacted
immediately. For example, Penguin
USA CEO David Shanks reported being
‘‘really angry’’ after ‘‘hav[ing] read
[Amazon’s] announcement.’’ After
thinking about it for a day, Mr. Shanks
concluded, ‘‘[o]n Apple I am now more
convinced that we need a viable
alternative to Amazon or this nonsense
will continue and get much worse.’’
Another decisionmaker stated he was
‘‘p****d’’ at Amazon for starting to
compete directly against the publishers
and expressed his desire ‘‘to screw
Amazon.’’
71. To persuade one of the Publisher
Defendants to stay with the others and
sign an agreement, Apple CEO Steve
Jobs wrote to an executive of the
Publisher Defendant’s corporate parent
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that the publisher had only two choices
apart from signing the Apple Agency
Agreement: (i) Accept the status quo
(‘‘Keep going with Amazon at $9.99’’);
or (ii) continue with a losing policy of
delaying the release of electronic
versions of new titles (‘‘Hold back your
books from Amazon’’). According to
Jobs, the Apple deal offered the
Publisher Defendants a superior
alternative path to the higher retail ebook prices they sought: ‘‘Throw in with
Apple and see if we can all make a go
of this to create a real mainstream ebooks market at $12.99 and $14.99.’’
72. In addition to passing information
through Apple and during their private
dinners and other in-person meetings,
the Publisher Defendants frequently
communicated by telephone to
exchange assurances of common action
in attempting to raise the retail price of
e-books. These telephone
communications increased significantly
during the two-month period in which
the Publisher Defendants considered
and entered the Apple Agency
Agreements. During December 2009 and
January 2010, the Publisher Defendants’
U.S. CEOs placed at least 56 phone calls
to one another. Each CEO, including
Penguin’s Shanks and Macmillan’s
Sargent, placed at least seven such
phone calls.
73. The timing, frequency, duration,
and content of the Publisher Defendant
CEOs’ phone calls demonstrate that the
Publisher Defendants used them to seek
and exchange assurances of common
strategies and business plans regarding
the Apple Agency Agreements. For
example, in addition to the telephone
calls already described in this
complaint:
• Near the time Apple first presented
the agency model, one Publisher
Defendant’s CEO used a telephone
call—ostensibly made to discuss a
marketing joint venture—to tell Penguin
USA CEO David Shanks that ‘‘everyone
is in the same place with Apple.’’
• After receiving Apple’s January 16,
2010 revised proposal, executives of
several Publisher Defendants responded
to the revised proposal and meetings by,
again, seeking and exchanging
confidential information. For example,
on Sunday, January 17, one Publisher
Defendant’s CEO used his mobile phone
to call another Publisher Defendant’s
CEO and talk for approximately ten
minutes. And on the morning of January
19, Penguin USA CEO David Shanks
had an extended telephone conversation
with the CEO of another Publisher
Defendant.
• On January 21, 2010, the CEO of
one Publisher Defendant’s parent
company instructed his U.S.
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subordinate via email to find out
Apple’s progress in agency negotiations
with other publishers. Four minutes
after that email was sent, the U.S.
executive called another Publisher
Defendant’s CEO, and the two spoke for
over eleven minutes.
• On January 22, 2010, at 9:30 a.m.,
Apple’s Cue met with one Publisher
Defendant’s CEO to make what Cue
hoped would be a ‘‘final go/no-go
decision’’ about whether the Publisher
Defendant would sign an agreement
with Apple. Less than an hour later, the
Publisher Defendant’s CEO made phone
calls, two minutes apart, to two other
Publisher Defendants’ CEOs, including
Macmillan’s Sargent. The CEO who
placed the calls admitted under oath to
placing them specifically to learn if the
other two Publisher Defendants would
sign with Apple prior to Apple’s iPad
launch.
• On the evening of Saturday, January
23, 2010, Apple’s Cue emailed his boss,
Steve Jobs, and noted that Penguin USA
CEO David Shanks ‘‘want[ed] an
assurance that he is 1 of 4 before
signing.’’ The following Monday
morning, at 9:46 a.m., Mr. Shanks called
another Publisher Defendant’s CEO and
the two talked for approximately four
minutes. Both Penguin and the other
Publisher Defendant signed their Apple
Agency Agreements later that day.
74. On January 24, 2010, Hachette
signed an e-book distribution agreement
with Apple. Over the next two days,
Simon & Schuster, Macmillan, Penguin,
and HarperCollins all followed suit and
signed e-book distribution agreements
with Apple. Within these three days, the
Publisher Defendants agreed with Apple
to abandon the longstanding wholesale
model for selling e-books. The Apple
Agency Agreements took effect
simultaneously on April 3, 2010 with
the release of Apple’s new iPad.
75. The final version of the pricing
tiers in the Apple Agency Agreements
contained the $12.99 and $14.99 price
points for bestsellers, discussed earlier,
and also established prices for all other
newly released titles based on the
hardcover list price of the same title.
Although couched as maximum retail
prices, the price tiers in fact established
the retail e-book prices to be charged by
Publisher Defendants.
76. By entering the Apple Agency
Agreements, each Publisher Defendant
effectively agreed to require all of their
e-book retailers to accept the agency
model. Both Apple and the Publisher
Defendants understood the Agreements
would compel the Publisher Defendants
to take pricing authority from all nonApple e-book retailers. A February 10,
2010 presentation by one Publisher
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Defendant applauded this result
(emphasis in original): ‘‘The Apple
agency model deal means that we will
have to shift to an agency model with
Amazon which [will] strengthen our
control over pricing.’’
77. Apple understood that the final
Apple Agency Agreements ensured that
the Publisher Defendants would raise
their retail e-book prices to the
ostensible limits set by the Apple price
tiers not only in Apple’s forthcoming
iBookstore, but on Amazon.com and all
other consumer sites as well. When
asked by a Wall Street Journal reporter
at the January 27, 2010 iPad unveiling
event, ‘‘Why should she buy a book for
* * * $14.99 from your device when
she could buy one for $9.99 from
Amazon on the Kindle or from Barnes
& Noble on the Nook?’’ Apple CEO
Steve Jobs responded, ‘‘that won’t be the
case * * *. the prices will be the same.’’
78. Apple understood that the retail
price MFN was the key commitment
mechanism to keep the Publisher
Defendants advancing their conspiracy
in lockstep. Regarding the effect of the
MFN, Apple executive Pete Alcorn
remarked in the context of the European
roll-out of the agency model in the
spring of 2010:
I told [Apple executive Keith Moerer] that
I think he and Eddy [Cue] made it at least
halfway to changing the industry
permanently, and we should keep the pads
on and keep fighting for it. I might regret that
later, but right now I feel like it’s a giant win
to keep pushing the MFN and forcing people
off the [A]mazon model and onto ours. If
anything, the place to give is the pricing—
long run, the mfn is more important. The
interesting insight in the meeting was Eddy’s
explanation that it doesn’t have to be that
broad—any decent MFN forces the model.
79. Within the four months following
the signing of the Apple Agency
Agreements, and over Amazon’s
objections, each Publisher Defendant
had transformed its business
relationship with all of the major e-book
retailers from a wholesale model to an
agency model and imposed flat
prohibitions against e-book discounting
or other price competition on all nonApple e-book retailers.
80. For example, after it signed its
Apple Agency Agreement, Macmillan
presented Amazon a choice: adopt the
agency model or lose the ability to sell
e-book versions of new hardcover titles
for the first seven months of their
release. Amazon rejected Macmillan’s
ultimatum and sought to preserve its
ability to sell e-book versions of newly
released hardcover titles for $9.99. To
resist Macmillan’s efforts to force it to
accept either the agency model or
delayed electronic availability, Amazon
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effectively stopped selling Macmillan’s
print books and e-books.
81. When Amazon stopped selling
Macmillan titles, other Publisher
Defendants did not view the situation as
an opportunity to gain market share
from a weakened competitor. Instead,
they rallied to support Macmillan. For
example, the CEO of one Publisher
Defendant’s parent company instructed
the Publisher Defendant’s CEO that
‘‘[Macmillan CEO] John Sargent needs
our help!’’ The parent company CEO
explained, ‘‘M[acm]illan have been
brave, but they are small. We need to
move the lines. And I am thrilled to
know how A[mazon] will react against
3 or 4 of the big guys.’’
82. The CEO of one Publisher
Defendant’s parent company assured
Macmillan CEO John Sargent of his
company’s support in a January 31,
2010 email: ‘‘I can ensure you that you
are not going to find your company
alone in the battle.’’ The same parent
company CEO also assured the head of
Macmillan’s corporate parent in a
February 1 email that ‘‘others will enter
the battle field!’’ Overall, Macmillan
received ‘‘hugely supportive’’
correspondence from the publishing
industry during Macmillan’s effort to
force Amazon to accept the agency
model.
83. As its battle with Amazon
continued, Macmillan knew that,
because the other Publisher Defendants,
via the Apple Agency Agreements, had
locked themselves into forcing agency
on Amazon to advance their
conspiratorial goals, Amazon soon
would face similar edicts from a united
front of Publisher Defendants. And
Amazon could not delist the books of all
five Publisher Defendants because they
together accounted for nearly half of
Amazon’s e-book business. Macmillan
CEO John Sargent explained the
company’s reasoning: ‘‘we believed
whatever was happening, whatever
Amazon was doing here, they were
going to face—they’re going to have
more of the same in the future one way
or another.’’ Another Publisher
Defendant similarly recognized that
Macmillan was not acting unilaterally
but rather was ‘‘leading the charge on
moving Amazon to the agency model.’’
84. Amazon quickly came to fully
appreciate that not just Macmillan but
all five Publisher Defendants had
irrevocably committed themselves to the
agency model across all retailers,
including taking control of retail pricing
and thereby stripping away any
opportunity for e-book retailers to
compete on price. Just two days after it
stopped selling Macmillan titles,
Amazon capitulated and publicly
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announced that it had no choice but to
accept the agency model, and it soon
resumed selling Macmillan’s e-book and
print book titles.
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D. Defendants Further the Conspiracy
by Pressuring Another Publisher To
Adopt the Agency Model
85. When a company takes a procompetitive action by introducing a new
product, lowering its prices, or even
adopting a new business model that
helps it sell more product at better
prices, it typically does not want its
competitors to copy its action, but
prefers to maintain a first-mover or
competitive advantage. In contrast,
when companies jointly take collusive
action, such as instituting a coordinated
price increase, they typically want the
rest of their competitors to join them in
that action. Because collusive actions
are not pro-competitive or consumer
friendly, any competitor that does not
go along with the conspirators can take
more consumer friendly actions and see
its market share rise at the expense of
the conspirators. Here, the Defendants
acted consistently with a collusive
arrangement, and inconsistently with a
pro-competitive arrangement, as they
sought to pressure another publisher
(whose market share was growing at the
Publisher Defendants’ expense after the
Apple Agency Contracts became
effective) to join them.
86. Penguin appears to have taken the
lead in these efforts. Its U.S. CEO, David
Shanks, twice directly told the
executives of the holdout major
publisher about his displeasure with
their decision to continue selling ebooks on the wholesale model. Mr.
Shanks tried to justify the actions of the
conspiracy as an effort to save brickand-mortar bookstores and criticized the
other publisher for ‘‘not helping’’ the
group. The executives of the other
publisher responded to Mr. Shanks’s
complaints by explaining their
objections to the agency model.
87. Mr. Shanks also encouraged a
large print book and e-book retailer to
punish the other publisher for not
joining Defendants’ conspiracy. In
March 2010, Mr. Shanks sent an email
message to an executive of the retailer
complaining that the publisher ‘‘has
chosen to stay on their current model
and will allow retailers to sell at
whatever price they wish.’’ Mr. Shanks
argued that ‘‘[s]ince Penguin is looking
out for [your] welfare at what appears to
be great costs to us, I would hope that
[you] would be equally brutal to
Publishers who have thrown in with
your competition with obvious disdain
for your welfare * * *. I hope you make
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[the publisher] hurt like Amazon is
doing to [the Publisher Defendants].’’
88. When the third-party retailer
continued to promote the non-defendant
publisher’s books, Mr. Shanks applied
more pressure. In a June 22, 2010 email
to the retailer’s CEO, Mr. Shanks
claimed to be ‘‘baffled’’ as to why the
retailer would promote that publisher’s
books instead of just those published by
‘‘people who stood up for you.’’
89. Throughout the summer of 2010,
Apple also cajoled the holdout
publisher to adopt agency terms in line
with those of the Publisher Defendants,
including on a phone call between
Apple CEO Steve Jobs and the holdout
publisher’s CEO. Apple flatly refused to
sell the holdout publisher’s e-books
unless and until it agreed to an agency
relationship substantially similar to the
arrangement between Apple and the
Publisher Defendants defined by the
Apple Agency Agreements.
E. Conspiracy Succeeds at Raising and
Stabilizing Consumer E-book Prices
90. The ostensible maximum prices
included in the Apple Agency
Agreements’ price schedule represent,
in practice, actual e-book prices. Indeed,
at the time the Publisher Defendants
snatched retail pricing authority away
from Amazon and other e-book retailers,
not one of them had built an internal
retail pricing apparatus sufficient to do
anything other than set retail prices at
the Apple Agency Agreements’
ostensible caps. Once their agency
agreements took effect, the Publisher
Defendants raised e-book prices at all
retail outlets to the maximum price
level within each tier. Even today, two
years after the Publisher Defendants
began setting e-book retail prices
according to the Apple price tiers, they
still set the retail prices for the
electronic versions of all or nearly all of
their bestselling hardcover titles at the
ostensible maximum price allowed by
those price tiers.
91. The Publisher Defendants’
collective adoption of the Apple Agency
Agreements allowed them (facilitated by
Apple) to raise, fix, and stabilize retail
e-book prices in three steps: (a) They
took away retail pricing authority from
retailers; (b) they then set retail e-book
prices according to the Apple price
tiers; and (c) they then exported the
agency model and higher retail prices to
the rest of the industry, in part to
comply with the retail price MFN
included in each Apple Agency
Agreement.
92. Defendants’ conspiracy and
agreement to raise and stabilize retail ebook prices by collectively adopting the
agency model and Apple price tiers led
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to an increase in the retail prices of
newly released and bestselling e-books.
Prior to the Defendants’ conspiracy,
consumers benefited from price
competition that led to $9.99 prices for
newly released and bestselling e-books.
Almost immediately after Apple
launched its iBookstore in April 2010
and the Publisher Defendants imposed
agency model pricing on all retailers,
the Publisher Defendants’ e-book prices
for most newly released and bestselling
e-books rose to either $12.99 or $14.99.
93. Defendants’ conspiracy and
agreement to raise and stabilize retail ebook prices by collectively adopting the
agency model and Apple price tiers for
their newly released and bestselling ebooks also led to an increase in average
retail prices of the balance of Publisher
Defendants’ e-book catalogs, their socalled ‘‘backlists.’’ Now that the
Publisher Defendants control the retail
prices of e-books—but Amazon
maintains control of its print book retail
prices—Publisher Defendants’ e-book
prices sometimes are higher than
Amazon’s prices for print versions of
the same titles.
VII. Violation Alleged
94. Beginning no later than 2009, and
continuing to date, Defendants and their
co-conspirators have engaged in a
conspiracy and agreement in
unreasonable restraint of interstate trade
and commerce, constituting a violation
of Section 1 of the Sherman Act, 15
U.S.C. 1. This offense is likely to
continue and recur unless the relief
requested is granted.
95. The conspiracy and agreement
consists of an understanding and
concert of action among Defendants and
their co-conspirators to raise, fix, and
stabilize retail e-book prices, to end
price competition among e-book
retailers, and to limit retail price
competition among the Publisher
Defendants, ultimately effectuated by
collectively adopting and adhering to
functionally identical methods of selling
e-books and price schedules.
96. For the purpose of forming and
effectuating this agreement and
conspiracy, some or all Defendants did
the following things, among others:
a. Shared their business information,
plans, and strategies in order to
formulate ways to raise retail e-book
prices;
b. Assured each other of support in
attempting to raise retail e-book prices;
c. Employed ostensible joint venture
meetings to disguise their attempts to
raise retail e-book prices;
d. Fixed the method of and formulas
for setting retail e-book prices;
e. Fixed tiers for retail e-book prices;
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f. Eliminated the ability of e-book
retailers to fund retail e-book price
decreases out of their own margins; and
g. Raised the retail prices of their
newly released and bestselling e-books
to the agreed prices—the ostensible
price caps—contained in the pricing
schedule of their Apple Agency
Agreements.
97. Defendants’ conspiracy and
agreement, in which the Publisher
Defendants and Apple agreed to raise,
fix, and stabilize retail e-book prices, to
end price competition among e-book
retailers, and to limit retail price
competition among the Publisher
Defendants by fixing retail e-book
prices, constitutes a per se violation of
Section 1 of the Sherman Act, 15 U.S.C.
1.
98. Moreover, Defendants’ conspiracy
and agreement has resulted in obvious
and demonstrable anticompetitive
effects on consumers in the trade ebooks market by depriving consumers of
the benefits of competition among ebook retailers as to both retail prices and
retail innovations (such as e-book clubs
and subscription plans), such that it
constitutes an unreasonable restraint on
trade in violation of Section 1 of the
Sherman Act, 15 U.S.C. 1.
99. Where, as here, defendants have
engaged in a per se violation of Section
1 of the Sherman Act, no allegations
with respect to the relevant product
market, geographic market, or market
power are required. To the extent such
allegations may otherwise be necessary,
the relevant product market for the
purposes of this action is trade e-books.
The anticompetitive acts at issue in this
case directly affect the sale of trade ebooks to consumers. No reasonable
substitute exists for e-books. There are
no technological alternatives to e-books,
thousands of which can be stored on a
single small device. E-books can be
stored and read on electronic devices,
while print books cannot. E-books can
be located, purchased, and downloaded
anywhere a customer has an internet
connection, while print books cannot.
Industry firms also view e-books as a
separate market segment from print
books, and the Publisher Defendants
were able to impose and sustain a
significant retail price increase for their
trade e-books.
100. The relevant geographic market
is the United States. The rights to
license e-books are granted on territorial
bases, with the United States typically
forming its own territory. E-book
retailers typically present a unique
storefront to U.S. consumers, often with
e-books bearing different retail prices
than the same titles would command on
the same retailer’s foreign Web sites.
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101. The Publisher Defendants
possess market power in the market for
trade e-books. The Publisher Defendants
successfully imposed and sustained a
significant retail price increase for their
trade e-books. Collectively, they create
and distribute a wide variety of popular
e-books, regularly comprising over half
of the New York Times fiction and nonfiction bestseller lists. Collectively, they
provide a critical input to any firm
selling trade e-books to consumers. Any
retailer selling trade e-books to
consumers would not be able to forgo
profitably the sale of the Publisher
Defendants’ e-books.
102. Defendants’ agreement and
conspiracy has had and will continue to
have anticompetitive effects, including:
a. Increasing the retail prices of trade
e-books;
b. Eliminating competition on price
among e-book retailers;
c. Restraining competition on retail
price among the Publisher Defendants;
d. Restraining competition among the
Publisher Defendants for favorable
relationships with e-book retailers;
e. Constraining innovation among ebook retailers;
f. Entrenching incumbent publishers’
favorable position in the sale and
distribution of print books by slowing
the migration from print books to ebooks;
g. Making more likely express or tacit
collusion among publishers; and
h. Reducing competitive pressure on
print book prices.
103. Defendants’ agreement and
conspiracy is not reasonably necessary
to accomplish any procompetitive
objective, or, alternatively, its scope is
broader than necessary to accomplish
any such objective.
VIII. Request For Relief
104. To remedy these illegal acts, the
United States requests that the Court:
a. Adjudge and decree that
Defendants entered into an unlawful
contract, combination, or conspiracy in
unreasonable restraint of interstate trade
and commerce in violation of Section 1
of the Sherman Act, 15 U.S.C. 1;
b. Enjoin the Defendants, their
officers, agents, servants, employees and
attorneys and their successors and all
other persons acting or claiming to act
in active concert or participation with
one or more of them, from continuing,
maintaining, or renewing in any
manner, directly or indirectly, the
conduct alleged herein or from engaging
in any other conduct, combination,
conspiracy, agreement, understanding,
plan, program, or other arrangement
having the same effect as the alleged
violation or that otherwise violates
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Section 1 of the Sherman Act, 15 U.S.C.
1, through fixing the method and
manner in which they sell e-books, or
otherwise agreeing to set the price or
release date for e-books, or collective
negotiation of e-book agreements, or
otherwise collectively restraining retail
price competition for e-books;
c. Prohibit the collusive setting of
price tiers that can de facto fix prices;
d. Declare null and void the Apple
Agency Agreements and any agreement
between a Publisher Defendant and an
e-book retailer that restricts, limits, or
impedes the e-book retailer’s ability to
set, alter, or reduce the retail price of
any e-book or to offer price or other
promotions to encourage consumers to
purchase any e-book, or contains a retail
price MFN;
e. Reform the agreements between
Apple and Publisher Defendants to
strike the retail price MFN clauses as
void and unenforceable; and
f. Award to Plaintiff its costs of this
action and such other and further relief
as may be appropriate and as the Court
may deem just and proper.
Dated: April 11, 2012
For Plaintiff
United States of America:
l/s/Sharis A. Pozenlll
Sharis A. Pozen,
Acting Assistant Attorney General for
Antitrust.
l/s/Joseph F. Waylandlll
Joseph F. Wayland,
Deputy Assistant Attorney General.
l/s/Gene Kimmelmanlll
Gene Kimmelman,
Chief Counsel for Competition Policy and
Intergovernmental Relations.
l/s/Patricia A. Brinklll
Patricia A. Brink,
Director of Civil Enforcement.
Mark W. Ryan,
Director of Litigation,
mark.w.ryan@usdoj.gov.
l/s/John R. Readlll
John R. Read,
Chief.
David C. Kully,
Assistant Chief, Litigation III Section,
david.kully@usdoj.gov.
l/s/Daniel McCuaiglll
Daniel McCuaig,
Nathan P. Sutton,
Mary Beth Mcgee,
Owen M. Kendler,
William H. Jones II,
Stephen T. Fairchild,
Attorneys for the United States, Litigation III
Section, 450 Fifth Street NW., Suite 4000,
Washington, DC 20530. Telephone: (202)
307–0520, Facsimile: (202) 514–7308.
daniel.mccuaig@usdoj.gov.
nathan.sutton@usdoj.gov.
mary.beth.mcgee@usdoj.gov.
owen.kendler@usdoj.gov.
bill.jones2@usdoj.gov.
stephen.fairchild@usdoj.gov.
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United States District Court for the
Southern District of New York
United States of America, Plaintiff, v. Apple,
Inc., Hachette Book Group, Inc.,
Harpercollins Publishers L.L.C.,
Verlagsgruppe Georg Von Holtzbrinck
GMBH, Holtzbrinck Publishers, LLC, d/b/a
Macmillan, The Penguin Group, A Division
of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc.,
Defendants.
Civil Action No. 1:12-cv-02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust
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Competitive Impact Statement
Pursuant to Section 2(b) of the
Antitrust Procedures and Penalties Act
(‘‘APPA’’ or ‘‘Tunney Act’’), 15 U.S.C.
16(b)–(h), Plaintiff United States of
America (‘‘United States’’) files this
Competitive Impact Statement relating
to the proposed Final Judgment against
Defendants Hachette Book Group, Inc.
(‘‘Hachette’’), HarperCollins Publishers
L.L.C. (‘‘HarperCollins’’), and Simon &
Schuster, Inc. (‘‘Simon & Schuster’’;
collectively with Hachette and
HarperCollins, ‘‘Settling Defendants’’),
submitted on April 11, 2012, for entry
in this antitrust proceeding.
I. Nature and Purpose of the Proceeding
On April 11, 2012, the United States
filed a civil antitrust Complaint alleging
that Apple, Inc. (‘‘Apple’’) and five of
the six largest publishers in the United
States (‘‘Publisher Defendants’’)
restrained competition in the sale of
electronic books (‘‘e-books’’), in
violation of Section 1 of the Sherman
Act, 15 U.S.C. 1.
Shortly after filing the Complaint, the
United States filed a proposed Final
Judgment with respect to Settling
Defendants. The proposed Final
Judgment is described in more detail in
Section III below. The United States and
Settling Defendants have stipulated that
the proposed Final Judgment may be
entered after compliance with the
APPA, unless the United States
withdraws its consent. Entry of the
proposed Final Judgment would
terminate this action as to Settling
Defendants, except that this Court
would retain jurisdiction to construe,
modify, and enforce the proposed Final
Judgment and to punish violations
thereof.2
The Complaint alleges that Publisher
Defendants, concerned by Amazon.com,
2 The
case against the remaining Defendants will
continue. Those Defendants are Apple,
Verlagsgruppe Georg von Holtzbrinck GmbH and
Holtzbrinck Publishers, LLC d/b/a Macmillan
(collectively, ‘‘Macmillan’’), and The Penguin
Group, a division of Pearson plc and Penguin Group
(USA), Inc. (collectively, ‘‘Penguin’’).
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Inc. (‘‘Amazon’’)’s pricing of newly
released and bestselling e-books at $9.99
or less, agreed among themselves and
with Apple to raise the retail prices of
e-books by taking control of e-book
pricing from retailers. The effect of
Defendants’ agreement has been to
increase the price consumers pay for ebooks, end price competition among ebook retailers, constrain innovation
among e-book retailers, and entrench
incumbent publishers’ favorable
position in the sale and distribution of
print books by slowing the migration
from print books to e-books. The
Complaint seeks injunctive relief to
enjoin continuance and prevent
recurrence of the violation.
II. Description of the Events Giving Rise
to the Alleged Violation of the Antitrust
Laws
A. The E-Books Market
Technological advances have enabled
the production, storage, distribution,
and consumption of books in electronic
format, lowering significantly the
marginal costs to publishers of offering
books for sale. E-books can be read on
a variety of electronic devices, including
dedicated devices (‘‘e-readers’’) such as
Amazon’s Kindle or Barnes & Noble,
Inc.’s Nook, tablet computers such as
Apple’s iPad, desktop or laptop
computers, and smartphones. E-book
sales are growing, and e-books are
increasingly popular with American
consumers. E-books conservatively now
constitute ten percent of general interest
fiction and non-fiction books
(commonly known as ‘‘trade’’ books)
sold in the United States and are widely
predicted to reach at least 25 percent of
U.S. trade books sales within two to
three years.
Until Defendants’ agreement took
effect, publishers sold e-books under a
wholesale model that had prevailed for
decades in the sale of print books.
Under this wholesale model, publishers
typically sold copies of each title to
retailers for a discount (usually around
50%) off the price printed on the
physical edition of the book (the ‘‘list
price’’). Retailers, as owners of the
books, were then free to determine the
prices at which the books would be sold
to consumers. Thus, while publishers
might recommend prices, retailers could
and frequently did compete for sales at
prices significantly below list prices, to
the benefit of consumers.
In 2007, Amazon became the first
company to offer a significant selection
of e-books to consumers when it
launched its Kindle e-reader device.
From the time of its Kindle launch,
Amazon offered a portion of its e-books
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catalogue, primarily its newly released
and New York Times-bestselling ebooks, to consumers for $9.99. To
compete with Amazon, other e-book
retailers often matched or at least
approached Amazon’s $9.99-or-less
prices for e-book versions of many new
releases and New York Times
bestsellers. As a result of that
competition, consumers benefited from
Amazon’s $9.99-or-less e-book prices
even when they purchased e-books from
competing e-book retailers.
B. Illegal Agreement To Raise E-Book
Prices
Publisher Defendants, however,
feared that the Amazon-led $9.99 price
for e-books would significantly threaten
their long-term profits. Publisher
Defendants feared $9.99 e-book prices
would lead to the erosion over time of
hardcover book prices and an
accompanying decline in revenue. They
also worried that if $9.99 solidified as
consumers’ expected retail price for ebooks, Amazon and other retailers
would demand that publishers lower
their wholesale prices, again
compressing their profit margins.
Publisher Defendants also feared that
the $9.99 price would drive e-book
popularity to such a degree that digital
publishers could achieve sufficient scale
to challenge the Publisher Defendants’
basic business model.
In private meetings among their
executives, Publisher Defendants
complained about the ‘‘$9.99 problem’’
and the threat they perceived it posed
to the publishing industry.3 Through
these communications, each Publisher
Defendant gained assurance that its
competitors shared concern about
Amazon’s $9.99 e-book pricing policy.
At the same time, each Publisher
Defendant feared that if it attempted
unilaterally to impose measures that
would force Amazon to raise retail ebook prices, Amazon would resist. And
each Publisher Defendant recognized
that, even if it succeeded in raising
retail prices for its e-books, if its
competitor publishers’ e-books
remained at the lower, competitive
level, it would lose sales to other
Publisher Defendants. Accordingly,
Publisher Defendants agreed to act
collectively to raise retail e-book prices.
To effectuate their agreement,
Publisher Defendants considered a
3 Prior to the formation of and throughout
Publisher Defendants’ agreement, their CEOs and
other high-level executives frequently
communicated with each other in both formal and
informal settings. From these communications
emerged a pattern of Publisher Defendants
improperly exchanging confidential, competitively
sensitive information.
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number of coordinated methods to force
Amazon to raise e-book retail prices. For
example, they explored creating
purported joint ventures, with exclusive
access to certain e-book titles. These
joint ventures were intended not to
compete with Amazon, but to convince
it to raise its price above $9.99.
Publisher Defendants intended these
strategies to cause Amazon to capitulate
on its $9.99 pricing practice. None of
these strategies, though, ultimately
proved successful in raising retail ebook prices.
It was Apple’s entry into the e-book
business, however, that provided a
perfect opportunity collectively to raise
e-book prices. In December 2009, Apple
approached each Publisher Defendant
with news that it intended to sell ebooks through its new iBookstore in
conjunction with its forthcoming iPad
device. Publisher Defendants and Apple
soon recognized that they could work
together to counter the Amazon-led
$9.99 price.
In its initial discussions with
Publisher Defendants, Apple assumed
that it would enter as an e-book retailer
under the wholesale model. At the
suggestion of two Publisher Defendants,
however, Apple began to consider
selling e-books under the ‘‘agency
model,’’ whereby the publishers would
set the prices of e-books sold and Apple
would take a 30% commission as the
selling agent. In January 2010, Apple
sent to each Publisher Defendant
substantively identical term sheets that
would form the basis of the nearly
identical agency agreements that each
Publisher Defendant would sign with
Apple (‘‘Apple Agency Agreements’’).
Apple informed the publishers that it
had devised these term sheets after
‘‘talking to all the publishers.’’
The volume of Publisher Defendants’
communications among themselves
intensified during the ensuing
negotiation of the Apple Agency
Agreements. Through frequent inperson meetings, phone calls, and
electronic communications, Publisher
Defendants, facilitated by Apple,
assured each other of their mutual
intent to reach agreement with Apple.
After each round of negotiations with
Apple over the terms of their agency
agreements, Publisher Defendants’ CEOs
immediately contacted each other to
discuss strategy and verify where each
stood with Apple. They also used Apple
`
to verify their position vis-a-vis other
Publisher Defendants. Penguin, for
example, sought Apple’s assurance that
it was ‘‘1 of 4 before signing’’—an
assurance that Apple provided. Two
days later, Penguin and two other
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Publisher Defendants signed Apple
Agency Agreements.
To the extent Publisher Defendants
expressed doubts during the
negotiations about whether to sign the
Apple Agency Agreements, Apple
persuaded the Publisher Defendants to
stay with the others and sign up. For
example, Apple CEO Steve Jobs wrote to
an executive of one Publisher
Defendant’s corporate parent that the
publisher had only two choices apart
from signing the Apple Agency
Agreement: (i) Accept the status quo
(‘‘Keep going with Amazon at $9.99’’);
or (ii) continue with the losing
windowing policy (‘‘Hold back your
books from Amazon’’). According to
Jobs, the Apple deal offered the
Publisher Defendants a superior
alternative path to the higher retail ebook prices they sought: ‘‘Throw in with
Apple and see if we can all make a go
of this to create a real mainstream ebooks market at $12.99 and $14.99.’’
The Apple Agency Agreements
contained two primary features that
assured Publisher Defendants of their
ability to wrest pricing control from
retailers and raise e-book retail prices
above $9.99. First, Apple insisted on
including a Most Favored Nation clause
(‘‘MFN’’ or ‘‘Price MFN’’) that required
each publisher to guarantee that no
other retailer could set prices lower than
what the Publisher Defendant set for
Apple, even if the Publisher Defendant
did not control that other retailer’s
ultimate consumer price. The effect of
this MFN was twofold: it not only
protected Apple from having to compete
on retail price, but also dictated that to
protect themselves from the MFN’s
provisions, Publisher Defendants
needed to remove from all other e-book
retailers the ability to control retail
price, including the ability to fund
discounts or promotions out of the
retailer’s own margins.4 Thus, the
agreement eliminated retail price
competition across all retailers selling
Publisher Defendants’ e-books.
Second, the Apple Agency
Agreements contained pricing tiers
(ostensibly setting maximum prices) for
e-books—virtually identical across the
Publisher Defendants’ agreements—
based on the list price of each e-book’s
hardcover edition. Defendants
understood that by using the price tiers,
they were actually fixing the de facto
prices for e-books. In fact, once the
4 Otherwise, the retail price MFN would cause
Apple’s iBookstore prices to drop to match the best
available retail price of each e-book, reducing the
revenues to each Publisher Defendant and, indeed,
defeating the very purpose of agreeing to the agency
model: raising retail prices across all e-book
retailers.
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Apple Agency Agreements took effect,
Publisher Defendants almost uniformly
set e-book prices to maximum price
levels allowed by each tier. Apple and
Publisher Defendants were well aware
that the impact of their agreement was
to force other retailers off the wholesale
model, eliminate retail price
competition for e-books, allow
publishers to raise e-book prices, and
permanently to change the terms and
pricing on which the e-book industry
operated.
The negotiations between Apple and
Publisher Defendants culminated in all
five Publisher Defendants signing the
Apple Agency Agreements within a
three-day span, with the last Publisher
Defendant signing on January 26, 2010.
The next day, Apple announced the
iPad at a launch event. At that event,
then-Apple CEO Steve Jobs, responding
to a reporter’s question about why
customers should pay $14.99 for an iPad
e-book when they could purchase that ebook for $9.99 from Amazon or Barnes
& Noble, replied that ‘‘that won’t be the
case. * * * The prices will be the
same.’’ Jobs later confirmed his
understanding that the Apple Agency
Agreements fulfilled the publishers’
desire to increase prices for consumers.
He explained that, under the
agreements, Apple would ‘‘go to [an]
agency model, where [publishers] set
the price, and we get our 30%, and yes,
the customer pays a little more, but
that’s what [publishers] want anyway.’’
Starting the day after the iPad launch,
Publisher Defendants, beginning with
Macmillan, quickly acted to complete
their scheme by imposing agency
agreements on all of their other retailers.
Initially, Amazon attempted to resist
Macmillan’s efforts to force it to accept
either the agency model or windowing
of its e-books by refusing to sell
Macmillan’s titles. Other Publisher
Defendants, continuing their practice of
communicating with each other, offered
Macmillan’s CEO messages of
encouragement and assurances of
solidarity. For example, one Settling
Defendant’s CEO emailed Macmillan’s
CEO to tell him, ‘‘I can ensure you that
you are not going to find your company
alone in the battle.’’ Quickly, Amazon
came to realize that all Publisher
Defendants had committed themselves
to take away any e-book retailer’s ability
to compete on price. Just two days after
it stopped selling Macmillan titles,
Amazon capitulated and publicly
announced that it had no choice but to
accept the agency model.
After Amazon acquiesced to the
agency model, all of Publisher
Defendants’ major retailers quickly
transitioned to the agency model for e-
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book sales. Retail price competition on
e-books had been eliminated and the
retail price of e-books had increased.
C. Effects of the Illegal Agreement
As a result of Defendants’ illegal
agreement, consumers have paid higher
prices for e-books than they would have
paid in a market free of collusion. For
example, the average price for Publisher
Defendants’ e-books increased by over
ten percent between the summer of 2009
and the summer of 2010. On many adult
trade e-books, consumers have
witnessed an increase in retail prices
between 30 and 50 percent. In some
cases, the agency model dictates that the
price of an e-book is higher than its
corresponding trade paperback edition,
despite the significant savings in
printing and distributing costs offered
by e-books.
Beyond this monetary harm to
consumers, Defendants’ agreement has
prevented e-book retailers from
experimenting with innovative pricing
strategies that could efficiently respond
to consumer demand. Because retailer
discounting is prohibited by the agency
agreements, retailers have been
prevented from introducing innovative
sales models or promotions with respect
to Publisher Defendants’ e-books, such
as offering e-books under an ‘‘all-youcan-read’’ subscription model where
consumers would pay a flat monthly
fee.
III. Explanation of the Proposed Final
Judgment
The relief contained in the proposed
Final Judgment is intended to provide
prompt, certain and effective remedies
that will begin to restore competition to
the marketplace. The requirements and
prohibitions will eliminate the Settling
Defendants’ illegal conduct, prevent
recurrence of the same or similar
conduct, and establish robust antitrust
compliance programs.
A. Required Conduct (Section IV) 5
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1. Sections IV.A and IV.B
To begin to restore competition to the
e-books marketplace, the proposed Final
Judgment requires the Settling
Defendants to terminate immediately
the Apple Agency Agreements that they
used to collusively raise and stabilize ebook prices across the industry. Section
IV.A of the proposed Final Judgment
orders the Settling Defendants to
terminate those contracts within seven
5 Sections I–III of the proposed Final Judgment
contain a statement acknowledging the Court’s
jurisdiction, definitions, and a statement of the
scope of the proposed Final Judgment’s
applicability.
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days after this Court’s entry of the
proposed Final Judgment. This
requirement will permit the contractual
relationships between Apple and the
Settling Defendants to be reset subject to
competitive constraints.
The Apple Agency Agreements
included MFN clauses that ensured
Publisher Defendants would take away
retail pricing control from all other ebook retailers. Accordingly, Section
IV.B requires the termination of those
contracts between a Settling Defendant
and an e-book retailer that contain
either (a) a restriction on an e-book
retailer’s ability to set the retail price of
any e-book, or (b) a Price MFN. Under
the proposed Final Judgment,
termination will occur as soon as each
contract permits, starting 30 days after
the Court enters the proposed Final
Judgment.6 All of Settling Defendants’
contracts with major e-book retailers
contain one of these provisions and
would be terminated. Section IV.B also
allows any retailer with such a contract
the option to terminate its contract with
the Settling Defendant on just 30 days
notice. These provisions will ensure
that most of Settling Defendants’
contracts that restrict the retailer from
competing on price will be terminated
within a short period.
E-book retailers, including Apple, will
be able to negotiate new contracts with
any Settling Defendant. But, as set forth
in provisions described below, the
proposed Final Judgment will ensure
that the new contracts will not be set
under the collusive conditions that
produced the Apple Agency
Agreements. Sections V.A–B of the
proposed Final Judgment prohibit
Settling Defendants, for at least two
years, from including prohibitions on
retailer discounting in new agreements
with retailers. Additionally, a retailer
can stagger the termination dates of its
contracts to ensure that it is negotiating
with only one Settling Defendant at a
time to avoid joint conduct that could
lead to a return to the collusively
established previous outcome.
2. Section IV.C
As part of their conspiracy to raise
and stabilize e-book prices, the
Publisher Defendants discussed forming
joint ventures, the purpose of which
was, as Publisher Defendants’
executives described it, ‘‘less to compete
with Amazon as to force it to accept a
price level higher than 9.99,’’ and to
‘‘defend against further price erosion.’’
6 The proposed Final Judgment defines a ‘‘Price
MFN’’ to include most favored nation clauses
related to retail prices, wholesale prices, or
commissions.
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To reduce the risk that future joint
ventures involving Settling Defendants
could eliminate competition among
them, Section IV.C of the proposed
Final Judgment requires a Settling
Defendant to notify the Department of
Justice before forming or modifying a
joint venture between it and another
publisher related to e-books. That
provision sets forth a procedure for the
Department of Justice to evaluate the
potential anticompetitive effects of joint
activity among Publisher Defendants at
a sufficiently early stage to prevent
harm to competition.
3. Section IV.D
To ensure Settling Defendants’
compliance with the proposed Final
Judgment, Section IV.D requires Settling
Defendants to provide to the United
States each e-book agreement entered
into with any e-book retailer on or after
January 1, 2012, and to continue to
provide those agreements to the United
States on a quarterly basis.
B. Prohibited Conduct (Section V)
1. Sections V.A, V.B, and V.C
Sections V.A and V.B ensure that ebook retailers can compete on the price
of e-books sold to consumers.
Specifically, the proposed Final
Judgment prohibits Settling Defendants
from enforcing existing agreements with
or entering new agreements containing
two components of the Apple Agency
Agreements that served as linchpins to
their conspiracy—the ban on retailer
discounting (eliminating all price
competition among retailers) and the
retail price-matching MFNs that ensured
agency terms were exported to all ebook retailers.
Sections V.A and V.B of the proposed
Final Judgment prohibit Settling
Defendants, for two years after the filing
of the Complaint, from entering new
agreements with e-book retailers that
restrict the retailers’ discretion over ebook pricing, including offering
discounts, promotions, or other price
reductions. These provisions do not
dictate a particular business model,
such as agency or wholesale, but
prohibit Settling Defendants from
forbidding a retailer from competing on
price and using some of its commission
to offer consumers a better value, either
through a promotion or a discount.
Under Section V.A, a Settling Defendant
also must grant each e-book retailer with
which it currently has an agreement the
freedom to offer discounts or other ebook promotions for two years. With
these provisions, most retailers will
soon be able to discount e-books in
order to compete for market share.
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These measures prohibit Settling
Defendants, for a two-year period, from
completely removing e-book retailers’
discretion over retail prices. In light of
current industry dynamics, including
rapid innovation, a two-year period, in
which Settling Defendants must provide
pricing discretion to retailers, is
sufficient to allow competition to return
to the market.
Section V.C prohibits Settling
Defendants, for five years, from entering
into an agreement with an e-book
retailer that contains a Price MFN.
Defendants knew that the inclusion of
the Price MFN in the Apple Agency
Agreements would lead to the adoption
of the agency model by all of Publisher
Defendants’ e-book retailers. The
proposed Final Judgment therefore
broadly defines banned ‘‘Price MFNs’’
to include not only MFNs requiring
publishers to match retail e-book prices
across e-book retailers (the MFNs in the
Apple Agency Agreements), but also
MFNs requiring publishers to match the
wholesale prices at which e-books are
sold to e-book retailers, and MFNs
requiring publishers to match the
revenue share or commission given to
other e-book retailers. Prohibiting these
particular Price MFNs serves an
important function to prevent Settling
Defendants from using MFNs to achieve
substantially the same result they
effected here through their collusive
agreements.
2. Section V.D
Section V.D prohibits Settling
Defendants from retaliating against an ebook retailer based on the retailer’s ebook prices. Specifically, this Section
prohibits a Settling Defendant from
punishing an e-book retailer because the
Settling Defendant disapproves of the
retailer discounting or promoting ebooks. This Section also prohibits a
Settling Defendant from urging any
other e-book publisher or e-book retailer
to retaliate against an e-book retailer, as
Penguin did. However, Section V.D
expressly recognizes that, after the
expiration of the two-year period
described in Sections V.A and V.B, the
anti-retaliation provision does not
prohibit Settling Defendants from
unilaterally entering into and enforcing
agency agreements with e-book retailers
that restrict a retailer’s ability to set or
reduce e-book prices or offer
promotions.
3. Sections V.E and V.F
Section V.E of the proposed Final
Judgment broadly prohibits Settling
Defendants from agreeing with each
other or another e-book publisher to
raise or set e-book retail prices or
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coordinate terms relating to the
licensing, distribution, or sale of ebooks. This Section bans the kind of
agreements among Publisher Defendants
that led to the anticompetitive increase
in e-book prices.
Section V.F likewise prohibits
Settling Defendants from directly or
indirectly conveying confidential or
competitively sensitive information to
any other e-book publisher. Such
information includes, but is not limited
to, business plans and strategies, pricing
strategies for books, terms in retailer
agreements, or terms in author
agreements. Banning such
communications is critical here, where
communications among publishing
competitors were condoned by and
carried out as common practice at the
highest levels of the companies and led
directly to the collusive agreement
alleged in the Complaint. Because these
communications occurred among some
of the parent companies of the
Publishing Defendants, Section V.F also
applies to those parent company officers
who directly control Settling
Defendants’ business decisions. Settling
Defendants are not prohibited from
informing the buying public of the list
prices of their books or engaging in
ongoing legitimate distribution
relationships with other publishers.
C. Permitted Conduct (Section VI)
Section VI.A of the proposed Final
Judgment expressly permits Settling
Defendants to compensate e-book
retailers for services that they provide to
publishers or consumers and help
promote or sell more books. Section
VI.A, for example, allows Settling
Defendants to support brick-and-mortar
retailers by directly paying for
promotion or marketing efforts in those
retailers’ stores.
Section VI.B permits a Settling
Defendant to negotiate a commitment
from an e-book retailer that a retailer’s
aggregate expenditure on discounts and
promotions of the Settling Defendant’s
e-books will not exceed the retailer’s
aggregate commission under an agency
agreement in which the publisher sets
the e-book price and the retailer is
compensated through a commission. In
particular, Section VI.B grants Settling
Defendants the right to enter one-year
agency agreements that also prevent ebook retailers from cumulatively selling
that Settling Defendant’s e-books at a
loss over the period of the contract. An
e-book retailer that enters an agency
agreement with a Settling Defendant
under Section VI.B would be permitted
to discount that Settling Defendant’s
individual e-book titles by varying
amounts (for example, some could be
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‘‘buy one get one free,’’ some could be
half off, and others could have no
discount), as long as the total dollar
amount spent on discounts or other
promotions did not exceed in the
aggregate the retailer’s full commission
from the Settling Defendant over a oneyear period. This provision, which
works with Sections V.A and V.B
(which enhance retailers’ ability to set ebook prices), allows a Settling
Defendant to prevent a retailer selling
its entire catalogue at a sustained loss.
Absent the collusion here, the antitrust
laws would normally permit a publisher
unilaterally to negotiate for such
protections.
D. Antitrust Compliance (Section VII)
As outlined in Section VII, as part of
the compliance program, each Settling
Defendant must designate an Antitrust
Compliance Officer. The Antitrust
Compliance Officer must distribute a
copy of the proposed Final Judgment to
the Settling Defendant’s officers,
directors, and employees (and their
successors) who engage in the licensing,
distribution, or sale of e-books. The
proposed Final Judgment further
requires the Antitrust Compliance
Officer to ensure that each such person
receives training related to the proposed
Final Judgment and the antitrust laws;
to ensure certification by each such
person of compliance with the terms of
the proposed Final Judgment; to
conduct an annual antitrust compliance
audit; to be available to receive
information concerning violations of the
proposed Final Judgment and to take
appropriate action to remedy any
violations of the proposed Final
Judgment; and to maintain a log of
communications between officers and
directors of Settling Defendants,
involved in the development of
strategies related to e-books, and any
person associated with another
Publisher Defendant, where that
communication relates to the selling of
books in any format in the United
States.
Appointment of an Antitrust
Compliance Officer is necessary in this
case given the extensive communication
among competitors’ CEOs that
facilitated Defendants’ agreement,
among other things. The United States
has required the submission of Settling
Defendants’ e-book agreements to
facilitate the monitoring of the e-book
industry and to ensure compliance with
the proposed Final Judgment.
To facilitate monitoring compliance
with the proposed Final Judgment,
Settling Defendants must make
available, upon written request, records
and documents in their possession,
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custody, or control relating to any
matters contained in the proposed Final
Judgment. Settling Defendants must also
make available their personnel for
interviews regarding such matters. In
addition, Settling Defendants must,
upon written request, prepare written
reports relating to any of the matters
contained in the proposed Final
Judgment.
IV. Alternatives to the Proposed Final
Judgment
At several points during its
investigation, the United States received
from some Publisher Defendants
proposals or suggestions that would
have provided less relief than is
contained in the proposed Final
Judgment. These proposals and
suggestions were rejected.
The United States considered, as an
alternative to the proposed Final
Judgment, a full trial on the merits
against Settling Defendants. The United
States believes that the relief contained
in the proposed Final Judgment will
more quickly restore retail price
competition to consumers.
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V. Remedies Available to Private
Litigants
Section 4 of the Clayton Act, 15
U.S.C. 15, provides that any person who
has been injured as a result of conduct
prohibited by the antitrust laws may
bring suit in federal court to recover
three times the damages the person has
suffered, as well as costs and reasonable
attorneys’ fees. Entry of the proposed
Final Judgment will neither impair nor
assist the bringing of any private
antitrust damage action. Under the
provisions of Section 5(a) of the Clayton
Act, 15 U.S.C. 16(a), the proposed Final
Judgment has no prima facie effect in
any subsequent private lawsuit that may
be brought against Publisher Defendants
or Apple.
VI. Procedures Available for
Modification of the Proposed Final
Judgment
The United States and Settling
Defendants have stipulated that the
proposed Final Judgment may be
entered by this Court after compliance
with the provisions of the APPA,
provided that the United States has not
withdrawn its consent. The APPA
conditions entry of the decree upon this
Court’s determination that the proposed
Final Judgment is in the public interest.
The APPA provides a period of at
least sixty (60) days preceding the
effective date of the proposed Final
Judgment within which any person may
submit to the United States written
comments regarding the proposed Final
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Judgment. Any person who wishes to
comment should do so within sixty (60)
days of publication of this Competitive
Impact Statement in the Federal
Register, or the last date of publication
in a newspaper of the summary of this
Competitive Impact Statement,
whichever is later.
All comments received during this
period will be considered by the United
States Department of Justice, which
remains free to withdraw its consent to
the proposed Final Judgment at any
time prior to the Court’s entry of
judgment. The comments and the
responses of the United States will be
filed with the Court and published in
the Federal Register.
Written comments should be
submitted to: John Read, Chief,
Litigation III Section, Antitrust Division,
U.S. Department of Justice, 450 5th
Street NW., Suite 4000, Washington, DC
20530.
The proposed Final Judgment
provides that the Court retains
jurisdiction over this action, and the
parties may apply to the Court for any
order necessary or appropriate for
modification, interpretation, or
enforcement of the Final Judgment.
VII. Standard of Review Under the
APPA for the Proposed Final Judgment
The Clayton Act, as amended by the
APPA, requires that proposed consent
judgments in antitrust cases brought by
the United States be subject to a sixtyday comment period, after which the
court shall determine whether entry of
the proposed Final Judgment ‘‘is in the
public interest.’’ 15 U.S.C. 16(e)(1). In
making that determination, the court is
directed to consider:
(A) The competitive impact of such
judgment, including termination of alleged
violations, provisions for enforcement and
modification, duration of relief sought,
anticipated effects of alternative remedies
actually considered, whether its terms are
ambiguous, and any other competitive
considerations bearing upon the adequacy of
such judgment that the court deems
necessary to a determination of whether the
consent judgment is in the public interest;
and
(B) the impact of entry of such judgment
upon competition in the relevant market or
markets, upon the public generally and
individuals alleging specific injury from the
violations set forth in the complaint
including consideration of the public benefit,
if any, to be derived from a determination of
the issues at trial.
15 U.S.C. 16(e)(1)(A) & (B); see generally
United States v. KeySpan Corp., 763 F.
Supp. 2d 633, 637–38 (S.D.N.Y. 2011)
(WHP) (discussing Tunney Act
standards); United States v. SBC
Commc’ns, Inc., 489 F. Supp. 2d 1
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(D.D.C. 2007) (assessing standards for
public interest determination). In
considering these statutory factors, the
court’s inquiry is necessarily a limited
one as the United States is entitled to
‘‘broad discretion to settle with the
Defendant within the reaches of the
public interest.’’ United States v.
Microsoft Corp., 56 F.3d 1448, 1461
(D.C. Cir. 1995).
Under the APPA a court considers,
among other things, the relationship
between the remedy secured and the
specific allegations set forth in the
United States’ complaint, whether the
decree is sufficiently clear, whether
enforcement mechanisms are sufficient,
and whether the decree may positively
harm third parties. See Microsoft, 56
F.3d at 1458–62. With respect to the
adequacy of the relief secured by the
decree, the court’s function is ‘‘not to
determine whether the proposed
[d]ecree results in the balance of rights
and liabilities that is the one that will
best serve society, but only to ensure
that the resulting settlement is within
the reaches of the public interest.’’
KeySpan, 763 F. Supp. 2d at 637
(quoting United States v. Alex Brown &
Sons, Inc., 963 F. Supp. 235, 238
(S.D.N.Y. 1997)) (internal quotations
omitted). In making this determination,
‘‘[t]he [c]ourt is not permitted to reject
the proposed remedies merely because
the court believes other remedies are
preferable. [Rather], the relevant inquiry
is whether there is a factual foundation
for the government’s decision such that
its conclusions regarding the proposed
settlement are reasonable.’’ Id. at 637–38
(quoting United States v. Abitibi–
Consolidated Inc., 584 F. Supp. 2d 162,
165 (D.D.C. 2008).7 The government’s
predictions about the efficacy of its
remedies are entitled to deference.8
Courts have greater flexibility in
approving proposed consent decrees
than in crafting their own decrees
following a finding of liability in a
litigated matter. ‘‘[A] proposed decree
must be approved even if it falls short
7 United States v. Bechtel Corp., 648 F.2d 660,
666 (9th Cir. 1981) (‘‘The balancing of competing
social and political interests affected by a proposed
antitrust consent decree must be left, in the first
instance, to the discretion of the Attorney
General.’’). See generally Microsoft, 56 F.3d at 1461
(discussing whether ‘‘the remedies [obtained in the
decree are] so inconsonant with the allegations
charged as to fall outside of the ‘reaches of the
public interest’’’).
8 Microsoft, 56 F.3d at 1461 (noting the need for
courts to be ‘‘deferential to the government’s
predictions as to the effect of the proposed
remedies’’); United States v. Archer-DanielsMidland Co., 272 F. Supp. 2d 1, 6 (D.D.C. 2003)
(noting that the court should grant due respect to
the United States’ prediction as to the effect of
proposed remedies, its perception of the market
structure, and its views of the nature of the case).
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of the remedy the court would impose
on its own, as long as it falls within the
range of acceptability or is ‘within the
reaches of public interest.’ ’’ United
States v. Am. Tel. & Tel. Co., 552 F.
Supp. 131, 151 (D.D.C. 1982) (citations
omitted) (quoting United States v.
Gillette Co., 406 F. Supp. 713, 716 (D.
Mass. 1975)), aff’d sub nom. Maryland
v. United States, 460 U.S. 1001 (1983);
see also United States v. Alcan
Aluminum Ltd., 605 F. Supp. 619, 622
(W.D. Ky. 1985) (approving the consent
decree even though the court would
have imposed a greater remedy). To
meet this standard, the United States
‘‘need only provide a factual basis for
concluding that the settlements are
reasonably adequate remedies for the
alleged harms.’’ SBC Commc’ns, 489 F.
Supp. 2d at 17.
Moreover, the court’s role under the
APPA is limited to reviewing the
remedy in relationship to the violations
that the United States has alleged in its
Complaint, and does not authorize the
court to ‘‘construct [its] own
hypothetical case and then evaluate the
decree against that case.’’ Microsoft, 56
F.3d at 1459; KeySpan, 763 F. Supp. 2d
at 638 (‘‘A court must limit its review
to the issues in the complaint * * *.’’).
Because the ‘‘court’s authority to review
the decree depends entirely on the
government’s exercising its
prosecutorial discretion by bringing a
case in the first place,’’ it follows that
‘‘the court is only authorized to review
the decree itself,’’ and not to ‘‘effectively
redraft the complaint’’ to inquire into
other matters that the United States did
not pursue. Microsoft, 56 F.3d at 1459–
60.
In its 2004 amendments, Congress
made clear its intent to preserve the
practical benefits of utilizing consent
decrees in antitrust enforcement, adding
the unambiguous instruction that
‘‘[n]othing in this section shall be
construed to require the court to
conduct an evidentiary hearing or to
require the court to permit anyone to
intervene.’’ 15 U.S.C. 16(e)(2). This
language effectuates what Congress
intended when it enacted the Tunney
Act in 1974, as Senator Tunney
explained: ‘‘[t]he court is nowhere
compelled to go to trial or to engage in
extended proceedings which might have
the effect of vitiating the benefits of
prompt and less costly settlement
through the consent decree process.’’
119 Cong. Rec. 24,598 (1973) (statement
of Senator Tunney). Rather, the
procedure for the public interest
determination is left to the discretion of
the court, with the recognition that the
court’s ‘‘scope of review remains
sharply proscribed by precedent and the
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nature of Tunney Act proceedings.’’
SBC Commc’ns, 489 F. Supp. 2d at 11.9
VIII. Determinative Documents
There are no determinative materials
or documents within the meaning of the
APPA that were considered by the
United States in formulating the
proposed Final Judgment.
Dated: April 11, 2012
Respectfully submitted,
For Plaintiff
The United States of America
l/s/Daniel McCuaiglll
Daniel McCuaig,
Nathan P. Sutton,
Mary Beth McGee,
Owen M. Kendler,
William H. Jones,
Stephen T. Fairchild,
Attorneys for the United States, United States
Department of Justice Antitrust Division
Litigation III, 450 Fifth Street, NW., Suite
4000, Washington, DC 20530.
United States District Court for the
Southern District of New York
United States of America, Plaintiff, v. Apple,
Inc., Hachette Book Group, Inc.,
Harpercollins Publishers L.L.C.,
Verlagsgruppe Georg Von Holtzbrinck
GMBH, Holtzbrinck Publishers, LLC d/b/a
Macmillan, The Penguin Group, A Division
of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc.,
Defendants.
Civil Action No. 1:12–cv–02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust.
[Proposed] Final Judgment as to
Defendants
Hachette, Harpercollins, and Simon &
Schuster
Whereas, Plaintiff, the United States
of America filed its Complaint on April
11, 2012, alleging that Defendants
conspired to raise retail prices of Ebooks in violation of Section 1 of the
Sherman Act, as amended, 15 U.S.C. 1,
and Plaintiff and Settling Defendants, by
their respective attorneys, have
consented to the entry of this Final
Judgment without trial or adjudication
of any issue of fact or law;
And whereas, this Final Judgment
does not constitute any admission by
Settling Defendants that the law has
been violated or of any issue of fact or
law, other than that the jurisdictional
facts as alleged in the Complaint are
true;
And whereas, Settling Defendants
agree to be bound by the provisions of
9 See United States v. Enova Corp., 107 F. Supp.
2d 10, 17 (D.D.C. 2000) (noting that the ‘‘Tunney
Act expressly allows the court to make its public
interest determination on the basis of the
competitive impact statement and response to
comments alone’’).
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this Final Judgment pending its
approval by the Court;
And whereas, Plaintiff requires
Settling Defendants to agree to
undertake certain actions and refrain
from certain conduct for the purpose of
remedying the loss of competition
alleged in the Complaint;
And whereas, Settling Defendants
have represented to the United States
that the actions and conduct restrictions
can and will be undertaken and that
they will later raise no claim of
hardship or difficulty as grounds for
asking the Court to modify any of the
provisions contained below;
Now therefore, before any testimony
is taken, without trial or adjudication of
any issue of fact or law, and upon
consent of Settling Defendants, it is
ordered, adjudged, and decreed:
I. Jurisdiction
This Court has jurisdiction over the
subject matter of this action and over
the Settling Defendants. The Complaint
states a claim upon which relief may be
granted against Settling Defendants
under Section 1 of the Sherman Act, as
amended, 15 U.S.C. 1.
II. Definitions
As used in this Final Judgment:
A. ‘‘Agency Agreement’’ means an
agreement between an E-book Publisher
and an E-book Retailer under which the
E-book Publisher Sells E-books to
consumers through the E-book Retailer,
which under the agreement acts as an
agent of the E-book Publisher and is
paid a commission in connection with
the Sale of one or more of the E-book
Publisher’s E-books.
B. ‘‘Apple’’ means Apple, Inc., a
California corporation with its principal
place of business in Cupertino,
California, its successors and assigns,
and its parents, subsidiaries, divisions,
groups, affiliates, partnerships, and joint
ventures, and their directors, officers,
managers, agents, and employees.
C. ‘‘Department of Justice’’ means the
Antitrust Division of the United States
Department of Justice.
D. ‘‘E-book’’ means an electronically
formatted book designed to be read on
a computer, a handheld device, or other
electronic devices capable of visually
displaying E-books. For purposes of this
Final Judgment, the term E-book does
not include (1) an audio book, even if
delivered and stored digitally; (2) a
standalone specialized software
application or ‘‘app’’ sold through an
‘‘app store’’ rather than through an ebook store (e.g., through Apple’s ‘‘App
Store’’ rather than through its
‘‘iBookstore’’ or ‘‘iTunes’’) and not
designed to be executed or read by or
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through a dedicated E-book reading
device; or (3) a media file containing an
electronically formatted book for which
most of the value to consumers is
derived from audio or video content
contained in the file that is not included
in the print version of the book.
E. ‘‘E-book Publisher’’ means any
Person that, by virtue of a contract or
other relationship with an E-book’s
author or other rights holder, owns or
controls the necessary copyright or
other authority (or asserts such
ownership or control) over any E-book
sufficient to distribute the E-book
within the United States to E-book
Retailers and to permit such E-book
Retailers to Sell the E-book to
consumers in the United States.
Publisher Defendants are E-book
Publishers. For purposes of this Final
Judgment, E-book Retailers are not Ebook Publishers.
F. ‘‘E-book Retailer’’ means any
Person that lawfully Sells (or seeks to
lawfully Sell) E-books to consumers in
the United States, or through which a
Publisher Defendant, under an Agency
Agreement, Sells E-books to consumers.
For purposes of this Final Judgment,
Publisher Defendants and all other
Persons whose primary business is book
publishing are not E-book Retailers.
G. ‘‘Hachette’’ means Hachette Book
Group, Inc., a Delaware corporation
with its principal place of business in
New York, New York, its successors and
assigns, and its subsidiaries, divisions,
groups, and partnerships, and their
directors, officers, managers, agents, and
employees.
H. ‘‘HarperCollins’’ means
HarperCollins Publishers L.L.C., a
Delaware limited liability company with
its principal place of business in New
York, New York, its successors and
assigns, and its subsidiaries, divisions,
groups, and partnerships, and their
directors, officers, managers, agents, and
employees.
I. ‘‘Including’’ means including, but
not limited to.
J. ‘‘Macmillan’’ means (1) Holtzbrinck
Publishers, LLC d/b/a Macmillan, a New
York limited liability company with its
principal place of business in New
York, New York; and (2) Verlagsgruppe
Georg von Holtzbrinck GmbH, a German
corporation with its principal place of
business in Stuttgart, Germany, their
successors and assigns, and their
parents, subsidiaries, divisions, groups,
affiliates, and partnerships, and their
directors, officers, managers, agents, and
employees.
K. ‘‘Penguin’’ means (1) Penguin
Group (USA), Inc., a Delaware
corporation with its principal place of
business in New York, New York, and
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(2) The Penguin Group, a division of
U.K. corporation Pearson PLC with its
principal place of business in London,
England, their successors and assigns,
and their parents, subsidiaries,
divisions, groups, affiliates, and
partnerships, and their directors,
officers, managers, agents, and
employees.
L. ‘‘Person’’ means any natural
person, corporation, company,
partnership, joint venture, firm,
association, proprietorship, agency,
board, authority, commission, office, or
other business or legal entity, whether
private or governmental.
M. ‘‘Price MFN’’ means a term in an
agreement between an E-book Publisher
and an E-book Retailer under which
1. The Retail Price at which an E-book
Retailer or, under an Agency
Agreement, an E-book Publisher Sells
one or more E-books to consumers
depends in any way on the Retail Price,
or discounts from the Retail Price, at
which any other E-book Retailer or the
E-book Publisher, under an Agency
Agreement, through any other E-book
Retailer Sells the same E-book(s) to
consumers.
2. The Wholesale Price at which the
E-book Publisher Sells one or more Ebooks to that E-book Retailer for Sale to
consumers depends in any way on the
Wholesale Price at which the E-book
Publisher Sells the same E-book(s) to
any other E-book Retailer for Sale to
consumers; or
3. The revenue share or commission
that E-book Retailer receives from the Ebook Publisher in connection with the
Sale of one or more E-books to
consumers depends in any way on the
revenue share or commission that (a)
any other E-book Retailer receives from
the E-book Publisher in connection with
the Sale of the same E-book(s) to
consumers, or (b) that E-book Retailer
receives from any other E-book
Publisher in connection with the Sale of
one or more of the other E-book
Publisher’s E-books.
For purposes of this Final Judgment,
it will not constitute a Price MFN under
subsection 3 of this definition if a
Settling Defendant agrees, at the request
of an E-book Retailer, to meet more
favorable pricing, discounts, or
allowances offered to the E-book
Retailer by another E-book Publisher for
the period during which the other Ebook Publisher provides that additional
compensation, so long as that agreement
is not or does not result from a preexisting agreement that requires the
Settling Defendant to meet all requests
by the E-book Retailer for more
favorable pricing within the terms of the
agreement.
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N. ‘‘Publisher Defendants’’ means
Hachette, HarperCollins, Macmillan,
Penguin, and Simon & Schuster. Where
this Final Judgment imposes an
obligation on Publisher Defendants to
engage in or refrain from engaging in
certain conduct, that obligation shall
apply to each Publisher Defendant
individually and to any joint venture or
other business arrangement established
by any two or more Publisher
Defendants.
O. ‘‘Purchase’’ means a consumer’s
acquisition of one or more E-books as a
result of a Sale.
P. ‘‘Retail Price’’ means the price at
which an E-book Retailer or, under an
Agency Agreement, an E-book Publisher
Sells an E-book to a consumer.
Q. ‘‘Sale’’ means delivery of access to
a consumer to read one or more E-books
(purchased alone, or in combination
with other goods or services) in
exchange for payment; ‘‘Sell’’ or ‘‘Sold’’
means to make or to have made a Sale
of an E-book to a consumer.
R. ‘‘Settling Defendants’’ means
Hachette, HarperCollins, and Simon &
Schuster. Where the Final Judgment
imposes an obligation on Settling
Defendants to engage in or refrain from
engaging in certain conduct, that
obligation shall apply to each Settling
Defendant individually and to any joint
venture other business arrangement
established by a Settling Defendant and
one or more Publisher Defendants.
S. ‘‘Simon & Schuster’’ means Simon
& Schuster, Inc., a New York
corporation with its principal place of
business in New York, New York, its
successors and assigns, and its
subsidiaries, divisions, groups, and
partnerships, and their directors,
officers, managers, agents, and
employees.
T. ‘‘Wholesale Price’’ means (1) the
net amount, after any discounts or other
adjustments (not including promotional
allowances subject to Section 2(d) of the
Robinson-Patman Act, 15 U.S.C. 13(d)),
that an E-book Retailer pays to an Ebook Publisher for an E-book that the Ebook Retailer Sells to consumers; or (2)
the Retail Price at which an E-book
Publisher, under an Agency Agreement,
Sells an E-book to consumers through
an E-book Retailer minus the
commission or other payment that Ebook Publisher pays to the E-book
Retailer in connection with or that is
reasonably allocated to that Sale.
III. Applicability
This Final Judgment applies to
Settling Defendants and all other
Persons in active concert or
participation with any of them who
receive actual notice of this Final
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Judgment by personal service or
otherwise.
IV. Required Conduct
A. Within seven days after entry of
this Final Judgment, each Settling
Defendant shall terminate any
agreement with Apple relating to the
Sale of E-books that was executed prior
to the filing of the Complaint.
B. For each agreement between a
Settling Defendant and an E-book
Retailer other than Apple that (1)
restricts, limits, or impedes the E-book
Retailer’s ability to set, alter, or reduce
the Retail Price of any E-book or to offer
price discounts or any other form of
promotions to encourage consumers to
Purchase one or more E-books; or (2)
contains a Price MFN, the Settling
Defendant shall notify the E-book
Retailer, within ten days of the filing of
the Complaint, that the E-book Retailer
may terminate the agreement with
thirty-days notice and shall, thirty days
after the E-book Retailer provides such
notice, release the E-book Retailer from
the agreement. For each such agreement
that the E-book Retailer has not
terminated within thirty days after entry
of this Final Judgment, each Settling
Defendant shall, as soon as permitted
under the agreement, take each step
required under the agreement to cause
the agreement to be terminated and not
renewed or extended.
C. Settling Defendants shall notify the
Department of Justice in writing at least
sixty days in advance of the formation
or material modification of any joint
venture or other business arrangement
relating to the Sale, development, or
promotion of E-books in the United
States in which a Settling Defendant
and at least one other E-book Publisher
(including another Publisher Defendant)
are participants or partial or complete
owners. Such notice shall describe the
joint venture or other business
arrangement, identify all E-book
Publishers that are parties to it, and
attach the most recent version or draft
of the agreement, contract, or other
document(s) formalizing the joint
venture or other business arrangement.
Within thirty days after a Settling
Defendant provides notification of the
joint venture or business arrangement,
the Department of Justice may make a
written request for additional
information. If the Department of Justice
makes such a request, the Settling
Defendant shall not proceed with the
planned formation or material
modification of the joint venture or
business arrangement until thirty days
after substantially complying with such
additional request(s) for information.
The failure of the Department of Justice
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to request additional information or to
bring an action under the antitrust laws
to challenge the formation or material
modification of the joint venture shall
neither give rise to any inference of
lawfulness nor limit in any way the
right of the United States to investigate
the formation, material modification, or
any other aspects or activities of the
joint venture or business arrangement
and to bring actions to prevent or
restrain violations of the antitrust laws.
The notification requirements of this
Section IV.C shall not apply to ordinary
course business arrangements between a
Publisher Defendant and another E-book
Publisher (not a Publisher Defendant)
that do not relate to the Sale of E-books
to consumers, or to business
arrangements the primary or
predominant purpose or focus of which
involves: (i) E-book Publishers copublishing one or more specifically
identified E-book titles or a particular
author’s E-books; (ii) a Settling
Defendant licensing to or from another
E-book Publisher the publishing rights
to one or more specifically identified Ebook titles or a particular author’s Ebooks; (iii) a Settling Defendant
providing technology services to or
receiving technology services from
another E-book Publisher (not a
Publisher Defendant) or licensing rights
in technology to or from another E-book
Publisher; or (iv) a Settling Defendant
distributing E-books published by
another E-book Publisher (not a
Publisher Defendant).
D. Each Settling Defendant shall
furnish to the Department of Justice (1)
within seven days after entry of this
Final Judgment, one complete copy of
each agreement, executed, renewed, or
extended on or after January 1, 2012,
between the Settling Defendant and any
E-book Retailer relating to the Sale of Ebooks, and, (2) thereafter, on a quarterly
basis, each such agreement executed,
renewed, or extended since the Settling
Defendant’s previous submission of
agreements to the Department of Justice.
V. Prohibited Conduct
A. For two years, Settling Defendants
shall not restrict, limit, or impede an Ebook Retailer’s ability to set, alter, or
reduce the Retail Price of any E-book or
to offer price discounts or any other
form of promotions to encourage
consumers to Purchase one or more Ebooks, such two-year period to run
separately for each E-book Retailer, at
the option of the Settling Defendant,
from either:
1. The termination of an agreement
between the Settling Defendant and the
E-book Retailer that restricts, limits, or
impedes the E-book Retailer’s ability to
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set, alter, or reduce the Retail Price of
any E-book or to offer price discounts or
any other form of promotions to
encourage consumers to Purchase one or
more E-books; or
2. The date on which the Settling
Defendant notifies the E-book Retailer in
writing that the Settling Defendant will
not enforce any term(s) in its agreement
with the E-book Retailer that restrict,
limit, or impede the E-book Retailer
from setting, altering, or reducing the
Retail Price of one or more E-books, or
from offering price discounts or any
other form of promotions to encourage
consumers to Purchase one or more Ebooks.
Each Settling Defendant shall notify
the Department of Justice of the option
it selects for each E-book Retailer within
seven days of making its selection.
B. For two years after the filing of the
Complaint, Settling Defendants shall not
enter into any agreement with any Ebook Retailer that restricts, limits, or
impedes the E-book Retailer from
setting, altering, or reducing the Retail
Price of one or more E-books, or from
offering price discounts or any other
form of promotions to encourage
consumers to Purchase one or more Ebooks.
C. Settling Defendants shall not enter
into any agreement with an E-book
Retailer relating to the Sale of E-books
that contains a Price MFN.
D. Settling Defendants shall not
retaliate against, or urge any other Ebook Publisher or E-book Retailer to
retaliate against, an E-book Retailer for
engaging in any activity that the Settling
Defendants are prohibited by Sections
V.A, V.B, and VI.B.2 of this Final
Judgment from restricting, limiting, or
impeding in any agreement with an Ebook Retailer. After the expiration of
prohibitions in Sections V.A and V.B of
this Final Judgment, this Section V.D
shall not prohibit any Settling
Defendant from unilaterally entering
into or enforcing any agreement with an
E-book Retailer that restricts, limits, or
impedes the E-book Retailer from
setting, altering, or reducing the Retail
Price of any of the Settling Defendant’s
E-books or from offering price discounts
or any other form of promotions to
encourage consumers to Purchase any of
the Settling Defendant’s E-books.
E. Settling Defendants shall not enter
into or enforce any agreement,
arrangement, understanding, plan,
program, combination, or conspiracy
with any E-book Publisher (including
another Publisher Defendant) to raise,
stabilize, fix, set, or coordinate the
Retail Price or Wholesale Price of any Ebook or fix, set, or coordinate any term
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or condition relating to the Sale of Ebooks.
This Section V.E shall not prohibit a
Settling Defendant from entering into
and enforcing agreements relating to the
distribution of another E-book
Publisher’s E-books (not including the
E-books of another Publisher Defendant)
or to the co-publication with another Ebook Publisher of specifically identified
E-book titles or a particular author’s Ebooks, or from participating in outputenhancing industry standard-setting
activities relating to E-book security or
technology.
F. A Settling Defendant (including
each officer of each parent of the
Settling Defendant who exercises direct
control over the Settling Defendant’s
business decisions or strategies) shall
not convey or otherwise communicate,
directly or indirectly (including by
communicating indirectly through an Ebook Retailer with the intent that the Ebook Retailer convey information from
the communication to another E-book
Publisher or knowledge that it is likely
to do so), to any other E-book Publisher
(including to an officer of a parent of a
Publisher Defendant) any competitively
sensitive information, including:
1. Its business plans or strategies;
2. Its past, present, or future
wholesale or retail prices or pricing
strategies for books sold in any format
(e.g., print books, E-books, or audio
books);
3. Any terms in its agreement(s) with
any retailer of books Sold in any format;
or
4. Any terms in its agreement(s) with
any author.
This Section V.F shall not prohibit a
Settling Defendant from communicating
(a) in a manner and through media
consistent with common and reasonable
industry practice, the cover prices or
wholesale or retail prices of books sold
in any format to potential purchasers of
those books; or (b) information the
Settling Defendant needs to
communicate in connection with (i) its
enforcement or assignment of its
intellectual property or contract rights,
(ii) a contemplated merger, acquisition,
or purchase or sale of assets, (iii) its
distribution of another E-book
Publisher’s E-books, or (iv) a business
arrangement under which E-book
Publishers agree to co-publish, or an Ebook Publisher agrees to license to
another E-book Publisher the publishing
rights to, one or more specifically
identified E-book titles or a particular
author’s E-books.
VI. Permitted Conduct
A. Nothing in this Final Judgment
shall prohibit a Settling Defendant
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unilaterally from compensating a
retailer, including an E-book Retailer,
for valuable marketing or other
promotional services rendered.
B. Notwithstanding Sections V.A and
V.B of this Final Judgment, a Settling
Defendant may enter into Agency
Agreements with E-book Retailers under
which the aggregate dollar value of the
price discounts or any other form of
promotions to encourage consumers to
Purchase one or more of the Settling
Defendant’s E-books (as opposed to
advertising or promotions engaged in by
the E-book Retailer not specifically tied
or directed to the Settling Defendant’s Ebooks) is restricted; provided that (1)
such agreed restriction shall not
interfere with the E-book Retailer’s
ability to reduce the final price paid by
consumers to purchase the Settling
Defendant’s E-books by an aggregate
amount equal to the total commissions
the Settling Defendant pays to the Ebook Retailer, over a period of at least
one year, in connection with the Sale of
the Settling Defendant’s E-books to
consumers; (2) the Settling Defendant
shall not restrict, limit, or impede the Ebook Retailer’s use of the agreed funds
to offer price discounts or any other
form of promotions to encourage
consumers to Purchase one or more Ebooks; and (3) the method of accounting
for the E-book Retailer’s promotional
activity does not restrict, limit, or
impede the E-book Retailer from
engaging in any form of retail activity or
promotion.
VII. Antitrust Compliance
Within thirty days after entry of this
Final Judgment, each Settling Defendant
shall designate its general counsel or
chief legal officer, or an employee
reporting directly to its general counsel
or chief legal officer, as Antitrust
Compliance Officer with responsibility
for ensuring the Settling Defendant’s
compliance with this Final Judgment.
The Antitrust Compliance Officer shall
be responsible for the following:
A. Furnishing a copy of this Final
Judgment, within thirty days of its
entry, to each of the Settling Defendant’s
officers and directors, and to each of the
Settling Defendant’s employees
engaged, in whole or in part, in the
distribution or Sale of E-books;
B. Furnishing a copy of this Final
Judgment in a timely manner to each
officer, director, or employee who
succeeds to any position identified in
Section VII.A of this Final Judgment;
C. Ensuring that each person
identified in Sections VII.A and VII.B of
this Final Judgment receives at least
four hours of training annually on the
meaning and requirements of this Final
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Judgment and the antitrust laws, such
training to be delivered by an attorney
with relevant experience in the field of
antitrust law;
D. Obtaining, within sixty days after
entry of this Final Judgment and on
each anniversary of the entry of this
Final Judgment, from each person
identified in Sections VII.A and VII.B of
this Final Judgment, and thereafter
maintaining, a certification that each
such person (a) has read, understands,
and agrees to abide by the terms of this
Final Judgment; and (b) is not aware of
any violation of this Final Judgment or
the antitrust laws or has reported any
potential violation to the Antitrust
Compliance Officer;
E. Conducting an annual antitrust
compliance audit covering each person
identified in Sections VII.A and VII.B of
this Final Judgment, and maintaining all
records pertaining to such audits;
F. Communicating annually to the
Settling Defendant’s employees that
they may disclose to the Antitrust
Compliance Officer, without reprisal,
information concerning any potential
violation of this Final Judgment or the
antitrust laws;
G. Taking appropriate action, within
three business days of discovering or
receiving credible information
concerning an actual or potential
violation of this Final Judgment, to
terminate or modify the Settling
Defendant’s conduct to assure
compliance with this Final Judgment;
and, within seven days of taking such
corrective actions, providing to the
Department of Justice a description of
the actual or potential violation of this
Final Judgment and the corrective
actions taken;
H. Furnishing to the Department of
Justice on a quarterly basis electronic
copies of any non-privileged
communications with any Person
containing allegations of Settling
Defendants’ noncompliance with any
provisions of this Final Judgment;
I. Maintaining, and furnishing to the
Department of Justice on a quarterly
basis, a log of all oral and written
communications, excluding privileged
or public communications, between or
among (1) any of the Settling
Defendant’s officers, directors, or
employees involved in the development
of the Settling Defendant’s plans or
strategies relating to E-books, and (2)
any person employed by or associated
with another Publisher Defendant,
relating, in whole or in part, to the
distribution or sale in the United States
of books sold in any format, including
an identification (by name, employer,
and job title) of the author and
recipients of and all participants in the
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communication, the date, time, and
duration of the communication, the
medium of the communication, and a
description of the subject matter of the
communication (for a collection of
communications solely concerning a
single business arrangement that is
specifically exempted from the
reporting requirements of Section IV.C
of this Final Judgment, the Settling
Defendant may provide a summary of
the communications rather than logging
each communication individually); and
J. Providing to the Department of
Justice annually, on or before the
anniversary of the entry of this Final
Judgment, a written statement as to the
fact and manner of the Settling
Defendant’s compliance with Sections
IV, V, and VII of this Final Judgment.
VIII. Compliance Inspection
A. For purposes of determining or
securing compliance with this Final
Judgment, or of determining whether
the Final Judgment should be modified
or vacated, and subject to any legally
recognized privilege, from time to time
duly authorized representatives of the
Department of Justice, including
consultants and other persons retained
by the Department of Justice, shall,
upon written request of an authorized
representative of the Assistant Attorney
General in charge of the Antitrust
Division, and on reasonable notice to
Settling Defendants, be permitted:
1. Access during the Settling
Defendants’ office hours to inspect and
copy, or at the option of the United
States, to require Settling Defendants to
provide to the United States hard copy
or electronic copies of all books, ledgers,
accounts, records, data, and documents
in the possession, custody, or control of
Settling Defendants, relating to any
matters contained in this Final
Judgment; and
2. To interview, either informally or
on the record, the Settling Defendants’
officers, employees, or agents, who may
have their individual counsel present,
regarding such matters. The interviews
shall be subject to the reasonable
convenience of the interviewee and
without restraint or interference by
Settling Defendants.
B. Upon the written request of an
authorized representative of the
Assistant Attorney General in charge of
the Antitrust Division, Settling
Defendants shall submit written reports
or respond to written interrogatories,
under oath if requested, relating to any
of the matters contained in this Final
Judgment as may be requested. Written
reports authorized under this paragraph
may, in the sole discretion of the United
States, require Settling Defendants to
VerDate Mar<15>2010
17:40 Apr 23, 2012
Jkt 226001
conduct, at their cost, an independent
audit or analysis relating to any of the
matters contained in this Final
Judgment.
C. No information or documents
obtained by the means provided in this
Section shall be divulged by the United
States to any person other than an
authorized representative of the
executive branch of the United States,
except in the course of legal proceedings
to which the United States is a party
(including grand jury proceedings), or
for the purpose of securing compliance
with this Final Judgment, or as
otherwise required by law.
D. If at the time information or
documents are furnished by a Settling
Defendant to the United States, the
Settling Defendant represents and
identifies in writing the material in any
such information or documents to
which a claim of protection may be
asserted under Rule 26(c)(1)(G) of the
Federal Rules of Civil Procedure, and
the Settling Defendant marks each
pertinent page of such material,
‘‘Subject to claim of protection under
Rule 26(c)(1)(G) of the Federal Rules of
Civil Procedure,’’ then the United States
shall give the Settling Defendant ten
calendar days notice prior to divulging
such material in any civil or
administrative proceeding.
IX. Retention of Jurisdiction
This Court retains jurisdiction to
enable any party to apply to this Court
at any time for further orders and
directions as may be necessary or
appropriate to carry out or construe this
Final Judgment, to modify any of its
provisions, to enforce compliance, and
to punish violations of its provisions.
X. No Limitation on Government Rights
Nothing in this Final Judgment shall
limit the right of the United States to
investigate and bring actions to prevent
or restrain violations of the antitrust
laws concerning any past, present, or
future conduct, policy, or practice of the
Settling Defendants.
XI. Expiration of Final Judgment
Unless this Court grants an extension,
this Final Judgment shall expire five
years from the date of its entry.
XII. Public Interest Determination
Entry of this Final Judgment is in the
public interest. The parties have
complied with the requirements of the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16, including making copies
available to the public of this Final
Judgment, the Competitive Impact
Statement, and any comments thereon
and the United States’ responses to
PO 00000
Frm 00083
Fmt 4703
Sfmt 9990
24537
comments. Based upon the record
before the Court, which includes the
Competitive Impact Statement and any
comments and response to comments
filed with the Court, entry of this Final
Judgment is in the public interest.
Date: llllllllllllllll
Court approval subject to procedures set
forth in the Antitrust Procedures and
Penalties Act, 15 U.S.C. 16
llllllllll
United States District Judge
[FR Doc. 2012–9831 Filed 4–23–12; 8:45 am]
BILLING CODE P
DEPARTMENT OF JUSTICE
Office of Justice Programs
[OJP (NIJ) Docket No. 1589]
Draft Standards and Best Practices for
Interaction Between Medical Examiner/
Coroner and Organ and Tissue
Procurement Organizations
AGENCY:
National Institute of Justice,
DOJ.
Notice and request for
comments.
ACTION:
In an effort to obtain
comments from interested parties, the
U.S. Department of Justice, Office of
Justice Programs, National Institute of
Justice, Scientific Working Group for
Medicolegal Death Investigation will
make available to the general public a
document entitled, ‘‘Organ and Tissue
Procurement Committee Standards and
Best Practices for Interaction Between
Medical Examiner/Coroner Offices and
Organ Tissue Procurement
Organizations’’. The opportunity to
provide comments on this document is
open to coroner/medical examiner office
representatives, law enforcement
agencies, organizations, and all other
stakeholders and interested parties.
Those individuals wishing to obtain and
provide comments on the draft
document under consideration are
directed to the following Web site:
https://www.swgmdi.org.
DATES: Comments must be received on
or before May 12, 2012.
FOR FURTHER INFORMATION CONTACT:
Patricia Kashtan, by telephone at 202–
353–1856 [Note: this is not a toll-free
telephone number], or by email at
Patricia.Kashtan@usdoj.gov.
SUMMARY:
John H. Laub,
Director, National Institute of Justice.
[FR Doc. 2012–9842 Filed 4–23–12; 8:45 am]
BILLING CODE 4410–18–P
E:\FR\FM\24APN1.SGM
24APN1
Agencies
[Federal Register Volume 77, Number 79 (Tuesday, April 24, 2012)]
[Notices]
[Pages 24518-24537]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2012-9831]
-----------------------------------------------------------------------
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Apple, Inc., Hachette Book Group, Inc.,
HarperCollins Publishers L.L.C., Verlagsgruppe Georg Von Holtzbrinck
Gmbh, Holtzbrinck Publishers, LLC D/B/A Macmillan, The Penguin Group, a
Division of Pearson PLC, Penguin Group (USA), Inc., and Simon &
Schuster, Inc.; Proposed Final Judgment and Competitive Impact
Statement
Notice is hereby given pursuant to the Antitrust Procedures and
Penalties Act, 15 U.S.C. 16(b)-(h), that a proposed Final Judgment,
Stipulation and Competitive Impact Statement have been filed with the
United States District Court for the Southern District of New York in
United States of America v. Apple, Inc. et al., Civil Action No. 12-
CIV-2826. On April 11, 2012, the United States filed a Complaint
alleging that the defendants agreed to raise the retail price of e-
books, in violation of Section 1 of the Sherman Act, 15 U.S.C. 1. The
proposed Final Judgment, submitted at the same time as the Complaint,
requires the settling defendants--Hachette Book Group, Inc.,
HarperCollins Publishers L.L.C., and Simon & Schuster, Inc.--to return
pricing discretion to e-book retailers and comply with other
obligations designed to end the anticompetitive effects of the
conspiracy.
Copies of the Complaint, proposed Final Judgment and Competitive
Impact Statement are available for inspection at the Department of
Justice, Antitrust Division, Antitrust Documents Group, 450 Fifth
Street NW., DC 20530, Suite 1010 (telephone: 202-514-2481), on the
Department of Justice's Web site at https://www.justice.gov/atr, and at
the Office of the Clerk of the United States District Court for the
Southern District of New York. Copies of these materials may be
obtained from the Antitrust Division upon request and payment of the
copying fee set by Department of Justice regulations.
Public comment is invited within 60 days of the date of this
notice. Such comments, and responses thereto, will be published in the
Federal Register and filed with the Court. Comments should be directed
to John R. Read, Chief, Litigation III Section, Antitrust Division,
Department of Justice, Washington, DC 20530 (telephone: 202-307-0468).
Patricia A. Brink,
Director of Civil Enforcement.
United States District Court for the Southern District of New York
United States of America, Plaintiff, v. Apple, Inc., Hachette Book
Group, Inc., Harpercollins Publishers L.L.C., Verlagsgruppe Georg
Von Holtzbrinck GMBH, Holtzbrinck Publishers, LLC D/B/A Macmillan,
The Penguin Group, A Division of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc., Defendants.
Civil Action No. 1:12-cv-02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust
Complaint
The United States of America, acting under the direction of the
Attorney General of the United States, brings this civil antitrust
action against Defendants Apple, Inc. (``Apple''); Hachette Book Group,
Inc. (``Hachette''); HarperCollins Publishers L.L.C.
(``HarperCollins''); Verlagsgruppe Georg von Holtzbrinck GmbH and
Holtzbrinck Publishers, LLC d/b/a Macmillan (collectively,
``Macmillan''); The Penguin Group, a division of Pearson plc and
Penguin Group (USA), Inc. (collectively, ``Penguin''); and Simon &
Schuster, Inc. (``Simon & Schuster''; collectively with Hachette,
HarperCollins, Macmillan, and Penguin, ``Publisher Defendants'') to
obtain equitable relief to prevent and remedy violations of Section 1
of the Sherman Act, 15 U.S.C. 1.
Plaintiff alleges:
I. Introduction
1. Technology has brought revolutionary change to the business of
publishing and selling books, including the dramatic explosion in sales
of ``e-books''--that is, books sold to consumers in electronic form and
read on a variety of electronic devices, including dedicated e-readers
(such as the Kindle or the Nook), multipurpose tablets, smartphones and
personal
[[Page 24519]]
computers. Consumers reap a variety of benefits from e-books, including
24-hour access to product with near-instant delivery, easier
portability and storage, and adjustable font size. E-books also are
considerably cheaper to produce and distribute than physical (or
``print'') books.
2. E-book sales have been increasing rapidly ever since Amazon
released its first Kindle device in November of 2007. In developing and
then mass marketing its Kindle e-reader and associated e-book content,
Amazon substantially increased the retail market for e-books. One of
Amazon's most successful marketing strategies was to lower
substantially the price of newly released and bestselling e-books to
$9.99.
3. Publishers saw the rise in e-books, and particularly Amazon's
price discounting, as a substantial challenge to their traditional
business model. The Publisher Defendants feared that lower retail
prices for e-books might lead eventually to lower wholesale prices for
e-books, lower prices for print books, or other consequences the
publishers hoped to avoid. Each Publisher Defendant desired higher
retail e-book prices across the industry before ``$9.99'' became an
entrenched consumer expectation. By the end of 2009, however, the
Publisher Defendants had concluded that unilateral efforts to move
Amazon away from its practice of offering low retail prices would not
work, and they thereafter conspired to raise retail e-book prices and
to otherwise limit competition in the sale of e-books. To effectuate
their conspiracy, the Publisher Defendants teamed up with Defendant
Apple, which shared the same goal of restraining retail price
competition in the sale of e-books.
4. The Defendants' conspiracy to limit e-book price competition
came together as the Publisher Defendants were jointly devising schemes
to limit Amazon's ability to discount e-books and Defendant Apple was
preparing to launch its electronic tablet, the iPad, and considering
whether it should sell e-books that could be read on the new device.
Apple had long believed it would be able to ``trounce Amazon by opening
up [its] own ebook store,'' but the intense price competition that
prevailed among e-book retailers in late 2009 had driven the retail
price of popular e-books to $9.99 and had reduced retailer margins on
e-books to levels that Apple found unattractive. As a result of
discussions with the Publisher Defendants, Apple learned that the
Publisher Defendants shared a common objective with Apple to limit e-
book retail price competition, and that the Publisher Defendants also
desired to have popular e-book retail prices stabilize at levels
significantly higher than $9.99. Together, Apple and the Publisher
Defendants reached an agreement whereby retail price competition would
cease (which all the conspirators desired), retail e-book prices would
increase significantly (which the Publisher Defendants desired), and
Apple would be guaranteed a 30 percent ``commission'' on each e-book it
sold (which Apple desired).
5. To accomplish the goal of raising e-book prices and otherwise
limiting retail competition for e-books, Apple and the Publisher
Defendants jointly agreed to alter the business model governing the
relationship between publishers and retailers. Prior to the conspiracy,
both print books and e-books were sold under the longstanding
``wholesale model.'' Under this model, publishers sold books to
retailers, and retailers, as the owners of the books, had the freedom
to establish retail prices. Defendants were determined to end the
robust retail price competition in e-books that prevailed, to the
benefit of consumers, under the wholesale model. They therefore agreed
jointly to replace the wholesale model for selling e-books with an
``agency model.'' Under the agency model, publishers would take control
of retail pricing by appointing retailers as ``agents'' who would have
no power to alter the retail prices set by the publishers. As a result,
the publishers could end price competition among retailers and raise
the prices consumers pay for e-books through the adoption of identical
pricing tiers. This change in business model would not have occurred
without the conspiracy among the Defendants.
6. Apple facilitated the Publisher Defendants' collective effort to
end retail price competition by coordinating their transition to an
agency model across all retailers. Apple clearly understood that its
participation in this scheme would result in higher prices to
consumers. As Apple CEO Steve Jobs described his company's strategy for
negotiating with the Publisher Defendants, ``We'll go to [an] agency
model, where you set the price, and we get our 30%, and yes, the
customer pays a little more, but that's what you want anyway.'' Apple
was perfectly willing to help the Publisher Defendants obtain their
objective of higher prices for consumers by ending Amazon's ``$9.99''
price program as long as Apple was guaranteed its 30 percent margin and
could avoid retail price competition from Amazon.
7. The plan--what Apple proudly described as an ``aikido move''--
worked. Over three days in January 2010, each Publisher Defendant
entered into a functionally identical agency contract with Apple that
would go into effect simultaneously in April 2010 and ``chang[e] the
industry permanently.'' These ``Apple Agency Agreements'' conferred on
the Publisher Defendants the power to set Apple's retail prices for e-
books, while granting Apple the assurance that the Publisher Defendants
would raise retail e-book prices at all other e-book outlets, too.
Instead of $9.99, electronic versions of bestsellers and newly released
titles would be priced according to a set of price tiers contained in
each of the Apple Agency Agreements that determined de facto retail e-
book prices as a function of the title's hardcover list price. All
bestselling and newly released titles bearing a hardcover list price
between $25.01 and $35.00, for example, would be priced at $12.99,
$14.99, or $16.99, with the retail e-book price increasing in relation
to the hardcover list price.
8. After executing the Apple Agency Agreements, the Publisher
Defendants all then quickly acted to complete the scheme by imposing
agency agreements on all their other retailers. As a direct result,
those retailers lost their ability to compete on price, including their
ability to sell the most popular e-books for $9.99 or for other low
prices. Once in control of retail prices, the Publisher Defendants
limited retail price competition among themselves. Millions of e-books
that would have sold at retail for $9.99 or for other low prices
instead sold for the prices indicated by the price schedules included
in the Apple Agency Agreements--generally, $12.99 or $14.99. Other
price and non-price competition among e-book publishers and among e-
book retailers also was unlawfully eliminated to the detriment of U.S.
consumers.
9. The purpose of this lawsuit is to enjoin the Publisher
Defendants and Apple from further violations of the nation's antitrust
laws and to restore the competition that has been lost due to the
Publisher Defendants' and Apple's illegal acts.
10. Defendants' ongoing conspiracy and agreement have caused e-book
consumers to pay tens of millions of dollars more for e-books than they
otherwise would have paid.
11. The United States, through this suit, asks this Court to
declare Defendants' conduct illegal and to enter injunctive relief to
prevent further injury to consumers in the United States.
[[Page 24520]]
II. Defendants
12. Apple, Inc. has its principal place of business at 1 Infinite
Loop, Cupertino, CA 95014. Among many other businesses, Apple, Inc.
distributes e-books through its iBookstore.
13. Hachette Book Group, Inc. has its principal place of business
at 237 Park Avenue, New York, NY 10017. It publishes e-books and print
books through publishers such as Little, Brown, and Company and Grand
Central Publishing.
14. HarperCollins Publishers L.L.C. has its principal place of
business at 10 E. 53rd Street, New York, NY 10022. It publishes e-books
and print books through publishers such as Harper and William Morrow.
15. Holtzbrinck Publishers, LLC d/b/a Macmillan has its principal
place of business at 175 Fifth Avenue, New York, NY 10010. It publishes
e-books and print books through publishers such as Farrar, Straus and
Giroux and St. Martin's Press. Verlagsgruppe Georg von Holtzbrinck GmbH
owns Holtzbrinck Publishers, LLC d/b/a Macmillan and has its principal
place of business at G[auml]nsheidestra[szlig]e 26, Stuttgart 70184,
Germany.
16. Penguin Group (USA), Inc. has its principal place of business
at 375 Hudson Street, New York, NY 10014. It publishes e-books and
print books through publishers such as The Viking Press and Gotham
Books. Penguin Group (USA), Inc. is the United States affiliate of The
Penguin Group, a division of Pearson plc, which has its principal place
of business at 80 Strand, London WC2R 0RL, United Kingdom.
17. Simon & Schuster, Inc. has its principal place of business at
1230 Avenue of the Americas, New York, NY 10020. It publishes e-books
and print books through publishers such as Free Press and Touchstone.
III. Jurisdiction, Venue, and Interstate Commerce
18. Plaintiff United States of America brings this action pursuant
to Section 4 of the Sherman Act, 15 U.S.C. 4, to obtain equitable
relief and other relief to prevent and restrain Defendants' violations
of Section 1 of the Sherman Act, 15 U.S.C 1.
19. This Court has subject matter jurisdiction over this action
under Section 4 of the Sherman Act, 15 U.S.C. 4, and 28 U.S.C. 1331,
1337(a), and 1345.
20. This Court has personal jurisdiction over each Defendant and
venue is proper in the Southern District of New York under Section 12
of the Clayton Act, 15 U.S.C. 22, and 28 U.S.C. 1391, because each
Defendant transacts business and is found within the Southern District
of New York. The U.S. component of each Publisher Defendant is
headquartered in the Southern District of New York, and acts in
furtherance of the conspiracy occurred in this District. Many thousands
of the Publisher Defendants' e-books are and have been sold in this
District, including through Defendant Apple's iBookstore.
21. Defendants are engaged in, and their activities substantially
affect, interstate trade and commerce. The Publisher Defendants sell e-
books throughout the United States. Their e-books represent a
substantial amount of interstate commerce. In 2010, United States
consumers paid more than $300 million for the Publisher Defendants' e-
books, including more than $40 million for e-books licensed through
Defendant Apple's iBookstore.
IV. Co-Conspirators
22. Various persons, who are known and unknown to Plaintiff, and
not named as defendants in this action, including senior executives of
the Publisher Defendants and Apple, have participated as co-
conspirators with Defendants in the offense alleged and have performed
acts and made statements in furtherance of the conspiracy.
V. The Publishing Industry and Background of the Conspiracy
A. Print Books
23. Authors submit books to publishers in manuscript form.
Publishers edit manuscripts, print and bind books, provide advertising
and related marketing services, decide when a book should be released
for sale, and distribute books to wholesalers and retailers. Publishers
also determine the cover price or ``list price'' of a book, and
typically that price appears on the book's cover.
24. Retailers purchase print books directly from publishers, or
through wholesale distributors, and resell them to consumers. Retailers
typically purchase print books under the ``wholesale model.'' Under
that model, retailers pay publishers approximately one-half of the list
price of books, take ownership of the books, then resell them to
consumers at prices of the retailer's choice. Publishers have sold
print books to retailers through the wholesale model for over 100 years
and continue to do so today.
B. E-books
25. E-books are books published in electronic formats. E-book
publishers avoid some of the expenses incurred in producing and
distributing print books, including most manufacturing expenses,
warehousing expenses, distribution expenses, and costs of dealing with
unsold stock.
26. Consumers purchase e-books through Web sites of e-book
retailers or through applications loaded onto their reading devices.
Such electronic distribution allows e-book retailers to avoid certain
expenses they incur when they sell print books, including most
warehousing expenses and distribution expenses.
27. From its very small base in 2007 at the time of Amazon's Kindle
launch, the e-book market has exploded, registering triple-digit sales
growth each year. E-books now constitute at least ten percent of
general interest fiction and non-fiction books (commonly known as
``trade'' books \1\) sold in the United States and are widely predicted
to reach at least 25 percent of U.S. trade books sales within two to
three years.
---------------------------------------------------------------------------
\1\ Non-trade e-books include electronic versions of children's
picture books and academic textbooks, reference materials, and other
specialized texts that typically are published by separate imprints
from trade books, often are sold through separate channels, and are
not reasonably substitutable for trade e-books.
---------------------------------------------------------------------------
D. Publisher Defendants and ``The $9.99 Problem''
28. The Publisher Defendants compete against each other for sales
of trade e-books to consumers. Publishers bid against one another for
print- and electronic-publishing rights to content that they expect
will be most successful in the market. They also compete against each
other in bringing those books to market. For example, in addition to
price-setting, they create cover art and other on-book sales
inducements, and also engage in advertising campaigns for some titles.
29. The Publisher Defendants are five of the six largest publishers
of trade books in the United States. They publish the vast majority of
their newly released titles as both print books and e-books. Publisher
Defendants compete against each other in the sales of both trade print
books and trade e-books.
30. When Amazon launched its Kindle device, it offered newly
released and bestselling e-books to consumers for $9.99. At that time,
Publisher Defendants routinely wholesaled those e-books for about that
same price, which typically was less than the wholesale price of the
hardcover versions of the same titles, reflecting publisher cost
savings associated with the electronic format. From the time of its
launch, Amazon's e-book distribution business
[[Page 24521]]
has been consistently profitable, even when substantially discounting
some newly released and bestselling titles.
31. To compete with Amazon, other e-book retailers often matched or
approached Amazon's $9.99-or-less prices for e-book versions of new
releases and New York Times bestsellers. As a result of that
competition, consumers benefited from Amazon's $9.99-or-less e-book
prices even if they purchased e-books from competing e-book retailers.
32. The Publisher Defendants feared that $9.99 would become the
standard price for newly released and bestselling e-books. For example,
one Publisher Defendant's CEO bemoaned the ``wretched $9.99 price
point'' and Penguin USA CEO David Shanks worried that e-book pricing
``can't be $9.99 for hardcovers.''
33. The Publisher Defendants believed the low prices for newly
released and bestselling e-books were disrupting the industry. The
Amazon-led $9.99 retail price point for the most popular e-books
troubled the Publisher Defendants because, at $9.99, most of these e-
book titles were priced substantially lower than hardcover versions of
the same title. The Publisher Defendants were concerned these lower e-
book prices would lead to the ``deflation'' of hardcover book prices,
with accompanying declining revenues for publishers. The Publisher
Defendants also worried that if $9.99 solidified as the consumers'
expected retail price for e-books, Amazon and other retailers would
demand that publishers lower their wholesale prices, further
compressing publisher profit margins.
34. The Publisher Defendants also feared that the $9.99 price point
would make e-books so popular that digital publishers could achieve
sufficient scale to challenge the major incumbent publishers' basic
business model. The Publisher Defendants were especially concerned that
Amazon was well positioned to enter the digital publishing business and
thereby supplant publishers as intermediaries between authors and
consumers. Amazon had, in fact, taken steps to do so, contracting
directly with authors to publish their works as e-books--at a higher
royalty rate than the Publisher Defendants offered. Amazon's move
threatened the Publisher Defendants' traditional positions as the gate-
keepers of the publishing world. The Publisher Defendants also feared
that other competitive advantages they held as a result of years of
investments in their print book businesses would erode and, eventually,
become irrelevant, as e-book sales continued to grow.
E. Publisher Defendants Recognize They Cannot Solve ``The $9.99
Problem'' Alone
35. Each Publisher Defendant knew that, acting alone, it could not
compel Amazon to raise e-book prices and that it was not in its
economic self-interest to attempt unilaterally to raise retail e-book
prices. Each Publisher Defendant relied on Amazon to market and
distribute its e-books, and each Publisher Defendant believed Amazon
would leverage its position as a large retailer to preserve its ability
to compete and would resist any individual publisher's attempt to raise
the prices at which Amazon sold that publisher's e-books. As one
Publisher Defendant executive acknowledged Amazon's bargaining
strength, ``we've always known that unless other publishers follow us,
there's no chance of success in getting Amazon to change its pricing
practices.'' In the same email, the executive wrote, ``without a
critical mass behind us Amazon won't `negotiate,' so we need to be more
confident of how our fellow publishers will react. * * *''
36. Each Publisher Defendant also recognized that it would lose
sales if retail prices increased for only its e-books while the other
Publisher Defendants' e-books remained competitively priced. In
addition, higher prices for just one publisher's e-books would not
change consumer perceptions enough to slow the erosion of consumer-
perceived value of books that all the Publisher Defendants feared would
result from Amazon's $9.99 pricing policy.
VI. Defendants' Unlawful Activities
37. Beginning no later than September 2008, the Publisher
Defendants' senior executives engaged in a series of meetings,
telephone conversations and other communications in which they jointly
acknowledged to each other the threat posed by Amazon's pricing
strategy and the need to work collectively to end that strategy. By the
end of the summer of 2009, the Publisher Defendants had agreed to act
collectively to force up Amazon's retail prices and thereafter
considered and implemented various means to accomplish that goal,
including moving under the guise of a joint venture. Ultimately, in
late 2009, Apple and the Publisher Defendants settled on the strategy
that worked--replacing the wholesale model with an agency model that
gave the Publisher Defendants the power to raise retail e-book prices
themselves.
38. The evidence showing conspiracy is substantial and includes:
Practices facilitating a horizontal conspiracy. The
Publisher Defendants regularly communicated with each other in private
conversations, both in person and on the telephone, and in emails to
each other to exchange sensitive information and assurances of
solidarity to advance the ends of the conspiracy.
Direct evidence of a conspiracy. The Publisher Defendants
directly discussed, agreed to, and encouraged each other to collective
action to force Amazon to raise its retail e-book prices.
Recognition of illicit nature of communications. Publisher
Defendants took steps to conceal their communications with one another,
including instructions to ``double delete'' email and taking other
measures to avoid leaving a paper trail.
Acts contrary to economic interests. It would have been
contrary to the economic interests of any Publisher Defendant acting
alone to attempt to impose agency on all of its retailers and then
raise its retail e-book prices. For example, Penguin Group CEO John
Makinson reported to his parent company board of directors that ``the
industry needs to develop a common strategy'' to address the threat
``from digital companies whose objective may be to disintermediate
traditional publishers altogether'' because it ``will not be possible
for any individual publisher to mount an effective response,'' and
Penguin later admitted that it would have been economically
disadvantaged if it ``was the only publisher dealing with Apple under
the new business model.''
Motive to enter the conspiracy, including knowledge or
assurances that competitors also will enter. The Publisher Defendants
were motivated by a desire to maintain both the perceived value of
their books and their own position in the industry. They received
assurances from both each other and Apple that they all would move
together to raise retail e-book prices. Apple was motivated to ensure
that it would not face competition from Amazon's low-price retail
strategy.
Abrupt, contemporaneous shift from past behavior. Prior to
January 23, 2010, all Publisher Defendants sold their e-books under the
traditional wholesale model; by January 25, 2010, all Publisher
Defendants had irrevocably committed to transition all of their
retailers to the agency model (and Apple had committed to sell e-books
on a model inconsistent with the way it sells the vast bulk of the
digital
[[Page 24522]]
media it offers in its iTunes store). On April 3, 2010, as soon as the
Apple Agency Agreements simultaneously became effective, all Publisher
Defendants immediately used their new retail pricing authority to raise
the retail prices of their newly released and bestselling e-books to
the common ostensible maximum prices contained in their Apple Agency
Agreements.
A. The Publisher Defendants Recognize a Common Threat
39. Starting no later than September of 2008 and continuing for at
least one year, the Publisher Defendants' CEOs (at times joined by one
non-defendant publisher's CEO) met privately as a group approximately
once per quarter. These meetings took place in private dining rooms of
upscale Manhattan restaurants and were used to discuss confidential
business and competitive matters, including Amazon's e-book retailing
practices. No legal counsel was present at any of these meetings.
40. In September 2008, Penguin Group CEO John Makinson was joined
by Macmillan CEO John Sargent and the CEOs of the other four large
publishers at a dinner meeting in ``The Chef's Wine Cellar,'' a private
room at Picholene. One of the CEOs reported that business matters were
discussed.
41. In January 2009, the CEO of one Publisher Defendant, a United
States subsidiary of a European corporation, promised his corporate
superior, the CEO of the parent company, that he would raise the future
of e-books and Amazon's potential role in that future at an upcoming
meeting of publisher CEOs. Later that month, at a dinner meeting hosted
by Penguin Group CEO John Makinson, again in ``The Chef's Wine Cellar''
at Picholene, the same group of publisher CEOs met once more.
42. On or about June 16, 2009, Mr. Makinson again met privately
with other Publisher Defendant CEOs and discussed, inter alia, the
growth of e-books and Amazon's role in that growth.
43. On or about September 10, 2009, Mr. Makinson once again met
privately with other Publisher Defendant CEOs and the CEO of one non-
defendant publisher in a private room of a different Manhattan
restaurant, Alto. They discussed the growth of e-books and complained
about Amazon's role in that growth.
44. In addition to the CEO dinner meetings, Publisher Defendants'
CEOs and other executives met in-person, one-on-one to communicate
about e-books multiple times over the course of 2009 and into 2010.
Similar meetings took place in Europe, including meetings in the fall
of 2009 between executives of Macmillan parent company Verlagsgruppe
Georg von Holtzbrinck GmbH and executives of another Publisher
Defendant's parent company. Macmillan CEO John Sargent joined at least
one of these parent company meetings.
45. These private meetings provided the Publisher Defendants' CEOs
the opportunity to discuss how they collectively could solve ``the
$9.99 problem.''
B. Publisher Defendants Conspire To Raise Retail E-Book Prices Under
the Guise of Joint Venture Discussions
46. While each Publisher Defendant recognized that it could not
solve ``the $9.99 problem'' by itself, collectively the Publisher
Defendants accounted for nearly half of Amazon's e-book revenues, and
by refusing to compete with one another for Amazon's business, the
Publisher Defendants could force Amazon to accept the Publisher
Defendants' new contract terms and to change its pricing practices.
47. The Publisher Defendants thus conspired to act collectively,
initially in the guise of joint ventures. These ostensible joint
ventures were not meant to enhance competition by bringing to market
products or services that the publishers could not offer unilaterally,
but rather were designed as anticompetitive measures to raise prices.
48. All five Publisher Defendants agreed in 2009 at the latest to
act collectively to raise retail prices for the most popular e-books
above $9.99. One CEO of a Publisher Defendant's parent company
explained to his corporate superior in a July 29, 2009 email message
that ``[i]n the USA and the UK, but also in Spain and France to a
lesser degree, the `top publishers' are in discussions to create an
alternative platform to Amazon for e-books. The goal is less to compete
with Amazon as to force it to accept a price level higher than 9.99 . *
* * I am in NY this week to promote these ideas and the movement is
positive with [the other four Publisher Defendants].'' (Translated from
French).
49. Less than a week later, in an August 4, 2009 strategy memo for
the board of directors of Penguin's ultimate parent company, Penguin
Group CEO John Makinson conveyed the same message:
Competition for the attention of readers will be most intense
from digital companies whose objective may be to disintermediate
traditional publishers altogether. This is not a new threat but we
do appear to be on a collision course with Amazon, and possibly
Google as well. It will not be possible for any individual publisher
to mount an effective response, because of both the resources
necessary and the risk of retribution, so the industry needs to
develop a common strategy. This is the context for the development
of the Project Z initiatives [joint ventures] in London and New
York.
C. Defendants Agree To Increase and Stabilize Retail E-Book Prices by
Collectively Adopting an Agency Model
50. To raise e-book prices, the Publisher Defendants also began to
consider in late 2009 selling e-books under an ``agency model'' that
would take away Amazon's ability to set low retail prices. As one CEO
of a Publisher Defendant's parent company explained in a December 6,
2009 email message, ``[o]ur goal is to force Amazon to return to
acceptable sales prices through the establishment of agency contracts
in the USA * * *. To succeed our colleagues must know that we entered
the fray and follow us.'' (Translated from French).
51. Apple's entry into the e-book business provided a perfect
opportunity for collective action to implement the agency model and use
it to raise retail e-book prices. Apple was in the process of
developing a strategy to sell e-books on its new iPad device. Apple
initially contemplated selling e-books through the existing wholesale
model, which was similar to the manner in which Apple sold the vast
majority of the digital media it offered in its iTunes store. On
February 19, 2009, Apple Vice President of Internet Services Eddy Cue
explained to Apple CEO Steve Jobs in an email, ``[a]t this point, it
would be very easy for us to compete and I think trounce Amazon by
opening up our own ebook store.'' In addition to considering
competitive entry at that time, though, Apple also contemplated
illegally dividing the digital content world with Amazon, allowing each
to ``own the category'' of its choice--audio/video to Apple and e-books
to Amazon.
52. Apple soon concluded, though, that competition from other
retailers--especially Amazon--would prevent Apple from earning its
desired 30 percent margins on e-book sales. Ultimately, Apple, together
with the Publisher Defendants, set in motion a plan that would compel
all non-Apple e-book retailers also to sign onto agency or else, as
Apple's CEO put it, the Publisher Defendants all would say, ``we're not
going to give you the books.''
53. The executive in charge of Apple's inchoate e-books business,
Eddy Cue, telephoned each Publisher Defendant and Random House on or
around December 8, 2009 to schedule exploratory meetings in New York
City on December 15 and December 16.
[[Page 24523]]
Hachette and HarperCollins took the lead in working with Apple to
capitalize on this golden opportunity for the Publisher Defendants to
achieve their goal of raising and stabilizing retail e-book prices
above $9.99 by collectively imposing the agency model on the industry.
54. It appears that Hachette and HarperCollins communicated with
each other about moving to an agency model during the brief window
between Mr. Cue's first telephone calls to the Publisher Defendants and
his visit to meet with their CEOs. On the morning of December 10, 2009,
a HarperCollins executive added to his calendar an appointment to call
a Hachette executive at 10:50 a.m. At 11:01 a.m., the Hachette
executive returned the phone call, and the two spoke for six minutes.
Then, less than a week later in New York, both Hachette and
HarperCollins executives told Mr. Cue in their initial meetings with
him that they wanted to sell e-books under an agency model, a dramatic
departure from the way books had been sold for over a century.
55. The other Publisher Defendants also made clear to Apple that
they ``certainly'' did not want to continue ``the existing way that
they were doing business,'' i.e., with Amazon promoting their most
popular e-books for $9.99 under a wholesale model.
56. Apple saw a way to turn the agency scheme into a highly
profitable model for itself. Apple determined to give the Publisher
Defendants what they wanted while shielding itself from retail price
competition and realizing margins far in excess of what e-book
retailers then averaged on each newly released or bestselling e-book
sold. Apple realized that, as a result of the scheme, ``the customer''
would ``pay[] a little more.''
57. On December 16, 2009, the day after both companies' initial
meetings with Apple, Penguin Group CEO John Makinson had a breakfast
meeting at a London hotel with the CEO of another Publisher Defendant's
parent company. Consistent with the Publisher Defendants' other efforts
to conceal their activities, Mr. Makinson's breakfast companion wrote
to his U.S. subordinate that he would recount portions of his
discussion with Mr. Makinson only by telephone.
58. By the time Apple arrived for a second round of meetings during
the week of December 21, 2009, the agency model had become the focus of
its discussions with all of the Publisher Defendants. In these
discussions, Apple proposed that the Publisher Defendants require all
retailers of their e-books to accept the agency model. Apple thereby
sought to ensure that it would not have to compete on retail prices.
The proposal appealed to the Publisher Defendants because wresting
pricing control from Amazon and other e-book retailers would advance
their collusive plan to raise retail e-book prices.
59. The Publisher Defendants acknowledged to Apple their common
objective to end Amazon's $9.99 pricing. As Mr. Cue reported in an
email message to Apple's CEO Steve Jobs, the three publishers with whom
he had met saw the ``plus'' of Apple's position as ``solv[ing the]
Amazon problem.'' The ``negative'' was that Apple's proposed retail
prices--topping out at $12.99 for newly released and bestselling e-
books--were a ``little less than [the publishers] would like.''
Likewise, Mr. Jobs later informed an executive of one of the Publisher
Defendant's corporate parents that ``[a]ll major publishers'' had told
Apple that ``Amazon's $9.99 price for new releases is eroding the value
perception of their products in customer's minds, and they do not want
this practice to continue for new releases.''
60. As perhaps the only company that could facilitate their goal of
raising retail e-book prices across the industry, Apple knew that it
had significant leverage in negotiations with Publisher Defendants.
Apple exercised this leverage to demand a thirty percent commission--a
margin significantly above the prevailing competitive margins for e-
book retailers. The Publisher Defendants worried that the combination
of paying Apple a higher commission than they would have liked and
pricing their e-books lower than they wanted might be too much to bear
in exchange for Apple's facilitation of their agreement to raise retail
e-book prices. Ultimately, though, they convinced Apple to allow them
to raise prices high enough to make the deal palatable to them.
61. As it negotiated with the Publisher Defendants in December 2009
and January 2010, Apple kept each Publisher Defendant informed of the
status of its negotiations with the other Publisher Defendants. Apple
also assured the Publisher Defendants that its proposals were the same
to each and that no deal Apple agreed to with one publisher would be
materially different from any deal it agreed to with another publisher.
Apple thus knowingly served as a critical conspiracy participant by
allowing the Publisher Defendants to signal to one another both (a)
which agency terms would comprise an acceptable means of achieving
their ultimate goal of raising and stabilizing retail e-book prices,
and (b) that they could lock themselves into this particular means of
collectively achieving that goal by all signing their Apple Agency
Agreement.
62. Apple's Mr. Cue emailed each Publisher Defendant between
January 4, 2010, and January 6, 2010 an outline of what he tabbed ``the
best approach for e-books.'' He reassured Penguin USA CEO David Shanks
and other Publisher Defendant CEOs that Apple adopted the approach
``[a]fter talking to all the other publishers.'' Mr. Cue sent
substantively identical email messages and proposals to each Publisher
Defendant.
63. The outlined proposal that Apple circulated after consulting
with each Publisher Defendant contained several key features. First, as
Hachette and HarperCollins had initially suggested to Apple, the
publisher would be the principal and Apple would be the agent for e-
book sales. Consumer pricing authority would be transferred from
retailers to publishers. Second, Apple's proposal mandated that every
other retailer of each publisher's e-books--Apple's direct
competitors--be forced to accept the agency model as well. As Mr. Cue
wrote, ``all resellers of new titles need to be in agency model.''
Third, Apple would receive a 30 percent commission for each e-book
sale. And fourth, each Publisher Defendant would have identical pricing
tiers for e-books sold through Apple's iBookstore.
64. On January 11, 2010, Apple emailed its proposed e-book
distribution agreement to all the Publisher Defendants. As with the
outlined proposals Apple sent earlier in January, the proposed e-book
distribution agreements were substantially the same. Also on January
11, 2010, Apple separately emailed to Penguin and two other Publisher
Defendants charts showing how the Publisher Defendant's bestselling e-
books would be priced at $12.99--the ostensibly maximum price under
Apple's then-current price tier proposal--in the iBookstore.
65. The proposed e-book distribution agreement mainly incorporated
the principles Apple set out in its email messages of January 4 through
January 6, with two notable changes. First, Apple demanded that the
Publisher Defendants provide Apple their complete e-book catalogs and
that they not delay the electronic release of any title behind its
print release. Second, and more important, Apple replaced the express
requirement that each publisher adopt the agency model with each of its
retailers with an unusual most favored nation (``MFN'') pricing
provision. That provision was not structured like a standard MFN in
favor of a retailer, ensuring Apple that it would receive the
[[Page 24524]]
best available wholesale price. Nor did the MFN ensure Apple that the
Publisher Defendants would not set a higher retail price on the
iBookstore than they set on other Web sites where they controlled
retail prices. Instead, the MFN here required each publisher to
guarantee that it would lower the retail price of each e-book in
Apple's iBookstore to match the lowest price offered by any other
retailer, even if the Publisher Defendant did not control that other
retailer's ultimate consumer price. That is, instead of an MFN designed
to protect Apple's ability to compete, this MFN was designed to protect
Apple from having to compete on price at all, while still maintaining
Apple's 30 percent margin.
66. The purpose of these provisions was to work in concert to
enforce the Defendants' agreement to raise and stabilize retail e-book
prices. Apple and the Publisher Defendants recognized that coupling
Apple's right to all of their e-books with its right to demand that
those e-books not be priced higher on the iBookstore than on any other
Web site effectively required that each Publisher Defendant take away
retail pricing control from all other e-book retailers, including
stripping them of any ability to discount or otherwise price promote e-
books out of the retailer's own margins. Otherwise, the retail price
MFN would cause Apple's iBookstore prices to drop to match the best
available retail price of each e-book, and the Publisher Defendants
would receive only 70 percent of those reduced retail prices. Price
competition by other retailers, if allowed to continue, thus likely
would reduce e-book revenues to levels the Publisher Defendants could
not control or predict.
67. In negotiating the retail price MFN with Apple, ``some of [the
Publisher Defendants]'' asserted that Apple did not need the provision
``because they would be moving to an agency model with [the other e-
book retailers,]'' regardless. Ultimately, though, all Defendants
agreed to include the MFN commitment mechanism.
68. On January 16, 2010, Apple, via Mr. Cue, offered revised terms
to the Publisher Defendants that again were identical in substance.
Apple modified its earlier proposal in two significant ways. First, in
response to publisher requests, it added new maximum pricing tiers that
increased permissible e-book prices to $16.99 or $19.99, depending on
the book's hardcover list price. Second, Apple's new proposal mitigated
these price increases somewhat by adding special pricing tiers for e-
book versions of books on the New York Times fiction and non-fiction
bestseller lists. For e-book versions of bestsellers bearing list
prices of $30 or less, Publisher Defendants could set a price up to
$12.99; for bestsellers bearing list prices between $30 and $35, the e-
book price cap would be $14.99. In conjunction with the revised
proposal, Mr. Cue set up meetings for the next week to finalize
agreements with the Publisher Defendants.
69. Each Publisher Defendant required assurances that it would not
be the only publisher to sign an agreement with Apple that would compel
it either to take pricing authority from Amazon or to pull its e-books
from Amazon. The Publisher Defendants continued to fear that Amazon
would act to protect its ability to price e-books at $9.99 or less if
any one of them acted alone. Individual Publisher Defendants also
feared punishment in the marketplace if only its e-books suddenly
became more expensive at retail while other publishers continued to
allow retailers to compete on price. As Mr. Cue noted, ``all of them
were very concerned about being the only ones to sign a deal with us.''
Penguin explicitly communicated to Apple that it would sign an e-book
distribution agreement with Apple only if at least three of the other
``major[]'' publishers did as well. Apple supplied the needed
assurances.
70. While the Publisher Defendants were discussing e-book
distribution terms with Apple during the week of January 18, 2010,
Amazon met in New York City with a number of prominent authors and
agents to unveil a new program under which copyright holders could take
their e-books directly to Amazon--cutting out the publisher--and Amazon
would pay royalties of up to 70 percent, far in excess of what
publishers offered. This announcement further highlighted the direct
competitive threat Amazon posed to the Publisher Defendants' business
model. The Publisher Defendants reacted immediately. For example,
Penguin USA CEO David Shanks reported being ``really angry'' after
``hav[ing] read [Amazon's] announcement.'' After thinking about it for
a day, Mr. Shanks concluded, ``[o]n Apple I am now more convinced that
we need a viable alternative to Amazon or this nonsense will continue
and get much worse.'' Another decisionmaker stated he was ``p****d'' at
Amazon for starting to compete directly against the publishers and
expressed his desire ``to screw Amazon.''
71. To persuade one of the Publisher Defendants to stay with the
others and sign an agreement, Apple CEO Steve Jobs wrote to an
executive of the Publisher Defendant's corporate parent that the
publisher had only two choices apart from signing the Apple Agency
Agreement: (i) Accept the status quo (``Keep going with Amazon at
$9.99''); or (ii) continue with a losing policy of delaying the release
of electronic versions of new titles (``Hold back your books from
Amazon''). According to Jobs, the Apple deal offered the Publisher
Defendants a superior alternative path to the higher retail e-book
prices they sought: ``Throw in with Apple and see if we can all make a
go of this to create a real mainstream e-books market at $12.99 and
$14.99.''
72. In addition to passing information through Apple and during
their private dinners and other in-person meetings, the Publisher
Defendants frequently communicated by telephone to exchange assurances
of common action in attempting to raise the retail price of e-books.
These telephone communications increased significantly during the two-
month period in which the Publisher Defendants considered and entered
the Apple Agency Agreements. During December 2009 and January 2010, the
Publisher Defendants' U.S. CEOs placed at least 56 phone calls to one
another. Each CEO, including Penguin's Shanks and Macmillan's Sargent,
placed at least seven such phone calls.
73. The timing, frequency, duration, and content of the Publisher
Defendant CEOs' phone calls demonstrate that the Publisher Defendants
used them to seek and exchange assurances of common strategies and
business plans regarding the Apple Agency Agreements. For example, in
addition to the telephone calls already described in this complaint:
Near the time Apple first presented the agency model, one
Publisher Defendant's CEO used a telephone call--ostensibly made to
discuss a marketing joint venture--to tell Penguin USA CEO David Shanks
that ``everyone is in the same place with Apple.''
After receiving Apple's January 16, 2010 revised proposal,
executives of several Publisher Defendants responded to the revised
proposal and meetings by, again, seeking and exchanging confidential
information. For example, on Sunday, January 17, one Publisher
Defendant's CEO used his mobile phone to call another Publisher
Defendant's CEO and talk for approximately ten minutes. And on the
morning of January 19, Penguin USA CEO David Shanks had an extended
telephone conversation with the CEO of another Publisher Defendant.
On January 21, 2010, the CEO of one Publisher Defendant's
parent company instructed his U.S.
[[Page 24525]]
subordinate via email to find out Apple's progress in agency
negotiations with other publishers. Four minutes after that email was
sent, the U.S. executive called another Publisher Defendant's CEO, and
the two spoke for over eleven minutes.
On January 22, 2010, at 9:30 a.m., Apple's Cue met with
one Publisher Defendant's CEO to make what Cue hoped would be a ``final
go/no-go decision'' about whether the Publisher Defendant would sign an
agreement with Apple. Less than an hour later, the Publisher
Defendant's CEO made phone calls, two minutes apart, to two other
Publisher Defendants' CEOs, including Macmillan's Sargent. The CEO who
placed the calls admitted under oath to placing them specifically to
learn if the other two Publisher Defendants would sign with Apple prior
to Apple's iPad launch.
On the evening of Saturday, January 23, 2010, Apple's Cue
emailed his boss, Steve Jobs, and noted that Penguin USA CEO David
Shanks ``want[ed] an assurance that he is 1 of 4 before signing.'' The
following Monday morning, at 9:46 a.m., Mr. Shanks called another
Publisher Defendant's CEO and the two talked for approximately four
minutes. Both Penguin and the other Publisher Defendant signed their
Apple Agency Agreements later that day.
74. On January 24, 2010, Hachette signed an e-book distribution
agreement with Apple. Over the next two days, Simon & Schuster,
Macmillan, Penguin, and HarperCollins all followed suit and signed e-
book distribution agreements with Apple. Within these three days, the
Publisher Defendants agreed with Apple to abandon the longstanding
wholesale model for selling e-books. The Apple Agency Agreements took
effect simultaneously on April 3, 2010 with the release of Apple's new
iPad.
75. The final version of the pricing tiers in the Apple Agency
Agreements contained the $12.99 and $14.99 price points for
bestsellers, discussed earlier, and also established prices for all
other newly released titles based on the hardcover list price of the
same title. Although couched as maximum retail prices, the price tiers
in fact established the retail e-book prices to be charged by Publisher
Defendants.
76. By entering the Apple Agency Agreements, each Publisher
Defendant effectively agreed to require all of their e-book retailers
to accept the agency model. Both Apple and the Publisher Defendants
understood the Agreements would compel the Publisher Defendants to take
pricing authority from all non-Apple e-book retailers. A February 10,
2010 presentation by one Publisher Defendant applauded this result
(emphasis in original): ``The Apple agency model deal means that we
will have to shift to an agency model with Amazon which [will]
strengthen our control over pricing.''
77. Apple understood that the final Apple Agency Agreements ensured
that the Publisher Defendants would raise their retail e-book prices to
the ostensible limits set by the Apple price tiers not only in Apple's
forthcoming iBookstore, but on Amazon.com and all other consumer sites
as well. When asked by a Wall Street Journal reporter at the January
27, 2010 iPad unveiling event, ``Why should she buy a book for * * *
$14.99 from your device when she could buy one for $9.99 from Amazon on
the Kindle or from Barnes & Noble on the Nook?'' Apple CEO Steve Jobs
responded, ``that won't be the case * * *. the prices will be the
same.''
78. Apple understood that the retail price MFN was the key
commitment mechanism to keep the Publisher Defendants advancing their
conspiracy in lockstep. Regarding the effect of the MFN, Apple
executive Pete Alcorn remarked in the context of the European roll-out
of the agency model in the spring of 2010:
I told [Apple executive Keith Moerer] that I think he and Eddy
[Cue] made it at least halfway to changing the industry permanently,
and we should keep the pads on and keep fighting for it. I might
regret that later, but right now I feel like it's a giant win to
keep pushing the MFN and forcing people off the [A]mazon model and
onto ours. If anything, the place to give is the pricing--long run,
the mfn is more important. The interesting insight in the meeting
was Eddy's explanation that it doesn't have to be that broad--any
decent MFN forces the model.
79. Within the four months following the signing of the Apple
Agency Agreements, and over Amazon's objections, each Publisher
Defendant had transformed its business relationship with all of the
major e-book retailers from a wholesale model to an agency model and
imposed flat prohibitions against e-book discounting or other price
competition on all non-Apple e-book retailers.
80. For example, after it signed its Apple Agency Agreement,
Macmillan presented Amazon a choice: adopt the agency model or lose the
ability to sell e-book versions of new hardcover titles for the first
seven months of their release. Amazon rejected Macmillan's ultimatum
and sought to preserve its ability to sell e-book versions of newly
released hardcover titles for $9.99. To resist Macmillan's efforts to
force it to accept either the agency model or delayed electronic
availability, Amazon effectively stopped selling Macmillan's print
books and e-books.
81. When Amazon stopped selling Macmillan titles, other Publisher
Defendants did not view the situation as an opportunity to gain market
share from a weakened competitor. Instead, they rallied to support
Macmillan. For example, the CEO of one Publisher Defendant's parent
company instructed the Publisher Defendant's CEO that ``[Macmillan CEO]
John Sargent needs our help!'' The parent company CEO explained,
``M[acm]illan have been brave, but they are small. We need to move the
lines. And I am thrilled to know how A[mazon] will react against 3 or 4
of the big guys.''
82. The CEO of one Publisher Defendant's parent company assured
Macmillan CEO John Sargent of his company's support in a January 31,
2010 email: ``I can ensure you that you are not going to find your
company alone in the battle.'' The same parent company CEO also assured
the head of Macmillan's corporate parent in a February 1 email that
``others will enter the battle field!'' Overall, Macmillan received
``hugely supportive'' correspondence from the publishing industry
during Macmillan's effort to force Amazon to accept the agency model.
83. As its battle with Amazon continued, Macmillan knew that,
because the other Publisher Defendants, via the Apple Agency
Agreements, had locked themselves into forcing agency on Amazon to
advance their conspiratorial goals, Amazon soon would face similar
edicts from a united front of Publisher Defendants. And Amazon could
not delist the books of all five Publisher Defendants because they
together accounted for nearly half of Amazon's e-book business.
Macmillan CEO John Sargent explained the company's reasoning: ``we
believed whatever was happening, whatever Amazon was doing here, they
were going to face--they're going to have more of the same in the
future one way or another.'' Another Publisher Defendant similarly
recognized that Macmillan was not acting unilaterally but rather was
``leading the charge on moving Amazon to the agency model.''
84. Amazon quickly came to fully appreciate that not just Macmillan
but all five Publisher Defendants had irrevocably committed themselves
to the agency model across all retailers, including taking control of
retail pricing and thereby stripping away any opportunity for e-book
retailers to compete on price. Just two days after it stopped selling
Macmillan titles, Amazon capitulated and publicly
[[Page 24526]]
announced that it had no choice but to accept the agency model, and it
soon resumed selling Macmillan's e-book and print book titles.
D. Defendants Further the Conspiracy by Pressuring Another Publisher To
Adopt the Agency Model
85. When a company takes a pro-competitive action by introducing a
new product, lowering its prices, or even adopting a new business model
that helps it sell more product at better prices, it typically does not
want its competitors to copy its action, but prefers to maintain a
first-mover or competitive advantage. In contrast, when companies
jointly take collusive action, such as instituting a coordinated price
increase, they typically want the rest of their competitors to join
them in that action. Because collusive actions are not pro-competitive
or consumer friendly, any competitor that does not go along with the
conspirators can take more consumer friendly actions and see its market
share rise at the expense of the conspirators. Here, the Defendants
acted consistently with a collusive arrangement, and inconsistently
with a pro-competitive arrangement, as they sought to pressure another
publisher (whose market share was growing at the Publisher Defendants'
expense after the Apple Agency Contracts became effective) to join
them.
86. Penguin appears to have taken the lead in these efforts. Its
U.S. CEO, David Shanks, twice directly told the executives of the
holdout major publisher about his displeasure with their decision to
continue selling e-books on the wholesale model. Mr. Shanks tried to
justify the actions of the conspiracy as an effort to save brick-and-
mortar bookstores and criticized the other publisher for ``not
helping'' the group. The executives of the other publisher responded to
Mr. Shanks's complaints by explaining their objections to the agency
model.
87. Mr. Shanks also encouraged a large print book and e-book
retailer to punish the other publisher for not joining Defendants'
conspiracy. In March 2010, Mr. Shanks sent an email message to an
executive of the retailer complaining that the publisher ``has chosen
to stay on their current model and will allow retailers to sell at
whatever price they wish.'' Mr. Shanks argued that ``[s]ince Penguin is
looking out for [your] welfare at what appears to be great costs to us,
I would hope that [you] would be equally brutal to Publishers who have
thrown in with your competition with obvious disdain for your welfare *
* *. I hope you make [the publisher] hurt like Amazon is doing to [the
Publisher Defendants].''
88. When the third-party retailer continued to promote the non-
defendant publisher's books, Mr. Shanks applied more pressure. In a
June 22, 2010 email to the retailer's CEO, Mr. Shanks claimed to be
``baffled'' as to why the retailer would promote that publisher's books
instead of just those published by ``people who stood up for you.''
89. Throughout the summer of 2010, Apple also cajoled the holdout
publisher to adopt agency terms in line with those of the Publisher
Defendants, including on a phone call between Apple CEO Steve Jobs and
the holdout publisher's CEO. Apple flatly refused to sell the holdout
publisher's e-books unless and until it agreed to an agency
relationship substantially similar to the arrangement between Apple and
the Publisher Defendants defined by the Apple Agency Agreements.
E. Conspiracy Succeeds at Raising and Stabilizing Consumer E-book
Prices
90. The ostensible maximum prices included in the Apple Agency
Agreements' price schedule represent, in practice, actual e-book
prices. Indeed, at the time the Publisher Defendants snatched retail
pricing authority away from Amazon and other e-book retailers, not one
of them had built an internal retail pricing apparatus sufficient to do
anything other than set retail prices at the Apple Agency Agreements'
ostensible caps. Once their agency agreements took effect, the
Publisher Defendants raised e-book prices at all retail outlets to the
maximum price level within each tier. Even today, two years after the
Publisher Defendants began setting e-book retail prices according to
the Apple price tiers, they still set the retail prices for the
electronic versions of all or nearly all of their bestselling hardcover
titles at the ostensible maximum price allowed by those price tiers.
91. The Publisher Defendants' collective adoption of the Apple
Agency Agreements allowed them (facilitated by Apple) to raise, fix,
and stabilize retail e-book prices in three steps: (a) They took away
retail pricing authority from retailers; (b) they then set retail e-
book prices according to the Apple price tiers; and (c) they then
exported the agency model and higher retail prices to the rest of the
industry, in part to comply with the retail price MFN included in each
Apple Agency Agreement.
92. Defendants' conspiracy and agreement to raise and stabilize
retail e-book prices by collectively adopting the agency model and
Apple price tiers led to an increase in the retail prices of newly
released and bestselling e-books. Prior to the Defendants' conspiracy,
consumers benefited from price competition that led to $9.99 prices for
newly released and bestselling e-books. Almost immediately after Apple
launched its iBookstore in April 2010 and the Publisher Defendants
imposed agency model pricing on all retailers, the Publisher
Defendants' e-book prices for most newly released and bestselling e-
books rose to either $12.99 or $14.99.
93. Defendants' conspiracy and agreement to raise and stabilize
retail e-book prices by collectively adopting the agency model and
Apple price tiers for their newly released and bestselling e-books also
led to an increase in average retail prices of the balance of Publisher
Defendants' e-book catalogs, their so-called ``backlists.'' Now that
the Publisher Defendants control the retail prices of e-books--but
Amazon maintains control of its print book retail prices--Publisher
Defendants' e-book prices sometimes are higher than Amazon's prices for
print versions of the same titles.
VII. Violation Alleged
94. Beginning no later than 2009, and continuing to date,
Defendants and their co-conspirators have engaged in a conspiracy and
agreement in unreasonable restraint of interstate trade and commerce,
constituting a violation of Section 1 of the Sherman Act, 15 U.S.C. 1.
This offense is likely to continue and recur unless the relief
requested is granted.
95. The conspiracy and agreement consists of an understanding and
concert of action among Defendants and their co-conspirators to raise,
fix, and stabilize retail e-book prices, to end price competition among
e-book retailers, and to limit retail price competition among the
Publisher Defendants, ultimately effectuated by collectively adopting
and adhering to functionally identical methods of selling e-books and
price schedules.
96. For the purpose of forming and effectuating this agreement and
conspiracy, some or all Defendants did the following things, among
others:
a. Shared their business information, plans, and strategies in
order to formulate ways to raise retail e-book prices;
b. Assured each other of support in attempting to raise retail e-
book prices;
c. Employed ostensible joint venture meetings to disguise their
attempts to raise retail e-book prices;
d. Fixed the method of and formulas for setting retail e-book
prices;
e. Fixed tiers for retail e-book prices;
[[Page 24527]]
f. Eliminated the ability of e-book retailers to fund retail e-book
price decreases out of their own margins; and
g. Raised the retail prices of their newly released and bestselling
e-books to the agreed prices--the ostensible price caps--contained in
the pricing schedule of their Apple Agency Agreements.
97. Defendants' conspiracy and agreement, in which the Publisher
Defendants and Apple agreed to raise, fix, and stabilize retail e-book
prices, to end price competition among e-book retailers, and to limit
retail price competition among the Publisher Defendants by fixing
retail e-book prices, constitutes a per se violation of Section 1 of
the Sherman Act, 15 U.S.C. 1.
98. Moreover, Defendants' conspiracy and agreement has resulted in
obvious and demonstrable anticompetitive effects on consumers in the
trade e-books market by depriving consumers of the benefits of
competition among e-book retailers as to both retail prices and retail
innovations (such as e-book clubs and subscription plans), such that it
constitutes an unreasonable restraint on trade in violation of Section
1 of the Sherman Act, 15 U.S.C. 1.
99. Where, as here, defendants have engaged in a per se violation
of Section 1 of the Sherman Act, no allegations with respect to the
relevant product market, geographic market, or market power are
required. To the extent such allegations may otherwise be necessary,
the relevant product market for the purposes of this action is trade e-
books. The anticompetitive acts at issue in this case directly affect
the sale of trade e-books to consumers. No reasonable substitute exists
for e-books. There are no technological alternatives to e-books,
thousands of which can be stored on a single small device. E-books can
be stored and read on electronic devices, while print books cannot. E-
books can be located, purchased, and downloaded anywhere a customer has
an internet connection, while print books cannot. Industry firms also
view e-books as a separate market segment from print books, and the
Publisher Defendants were able to impose and sustain a significant
retail price increase for their trade e-books.
100. The relevant geographic market is the United States. The
rights to license e-books are granted on territorial bases, with the
United States typically forming its own territory. E-book retailers
typically present a unique storefront to U.S. consumers, often with e-
books bearing different retail prices than the same titles would
command on the same retailer's foreign Web sites.
101. The Publisher Defendants possess market power in the market
for trade e-books. The Publisher Defendants successfully imposed and
sustained a significant retail price increase for their trade e-books.
Collectively, they create and distribute a wide variety of popular e-
books, regularly comprising over half of the New York Times fiction and
non-fiction bestseller lists. Collectively, they provide a critical
input to any firm selling trade e-books to consumers. Any retailer
selling trade e-books to consumers would not be able to forgo
profitably the sale of the Publisher Defendants' e-books.
102. Defendants' agreement and conspiracy has had and will continue
to have anticompetitive effects, including:
a. Increasing the retail prices of trade e-books;
b. Eliminating competition on price among e-book retailers;
c. Restraining competition on retail price among the Publisher
Defendants;
d. Restraining competition among the Publisher Defendants for
favorable relationships with e-book retailers;
e. Constraining innovation among e-book retailers;
f. Entrenching incumbent publishers' favorable position in the sale
and distribution of print books by slowing the migration from print
books to e-books;
g. Making more likely express or tacit collusion among publishers;
and
h. Reducing competitive pressure on print book prices.
103. Defendants' agreement and conspiracy is not reasonably
necessary to accomplish any procompetitive objective, or,
alternatively, its scope is broader than necessary to accomplish any
such objective.
VIII. Request For Relief
104. To remedy these illegal acts, the United States requests that
the Court:
a. Adjudge and decree that Defendants entered into an unlawful
contract, combination, or conspiracy in unreasonable restraint of
interstate trade and commerce in violation of Section 1 of the Sherman
Act, 15 U.S.C. 1;
b. Enjoin the Defendants, their officers, agents, servants,
employees and attorneys and their successors and all other persons
acting or claiming to act in active concert or participation with one
or more of them, from continuing, maintaining, or renewing in any
manner, directly or indirectly, the conduct alleged herein or from
engaging in any other conduct, combination, conspiracy, agreement,
understanding, plan, program, or other arrangement having the same
effect as the alleged violation or that otherwise violates Section 1 of
the Sherman Act, 15 U.S.C. 1, through fixing the method and manner in
which they sell e-books, or otherwise agreeing to set the price or
release date for e-books, or collective negotiation of e-book
agreements, or otherwise collectively restraining retail price
competition for e-books;
c. Prohibit the collusive setting of price tiers that can de facto
fix prices;
d. Declare null and void the Apple Agency Agreements and any
agreement between a Publisher Defendant and an e-book retailer that
restricts, limits, or impedes the e-book retailer's ability to set,
alter, or reduce the retail price of any e-book or to offer price or
other promotions to encourage consumers to purchase any e-book, or
contains a retail price MFN;
e. Reform the agreements between Apple and Publisher Defendants to
strike the retail price MFN clauses as void and unenforceable; and
f. Award to Plaintiff its costs of this action and such other and
further relief as may be appropriate and as the Court may deem just and
proper.
Dated: April 11, 2012
For Plaintiff
United States of America:
--/s/Sharis A. Pozen------
Sharis A. Pozen,
Acting Assistant Attorney General for Antitrust.
--/s/Joseph F. Wayland------
Joseph F. Wayland,
Deputy Assistant Attorney General.
--/s/Gene Kimmelman------
Gene Kimmelman,
Chief Counsel for Competition Policy and Intergovernmental
Relations.
--/s/Patricia A. Brink------
Patricia A. Brink,
Director of Civil Enforcement.
Mark W. Ryan,
Director of Litigation, mark.w.ryan@usdoj.gov.
--/s/John R. Read------
John R. Read,
Chief.
David C. Kully,
Assistant Chief, Litigation III Section, david.kully@usdoj.gov.
--/s/Daniel McCuaig------
Daniel McCuaig,
Nathan P. Sutton,
Mary Beth Mcgee,
Owen M. Kendler,
William H. Jones II,
Stephen T. Fairchild,
Attorneys for the United States, Litigation III Section, 450 Fifth
Street NW., Suite 4000, Washington, DC 20530. Telephone: (202) 307-
0520, Facsimile: (202) 514-7308.
daniel.mccuaig@usdoj.gov.
nathan.sutton@usdoj.gov.
mary.beth.mcgee@usdoj.gov.
owen.kendler@usdoj.gov.
bill.jones2@usdoj.gov.
stephen.fairchild@usdoj.gov.
[[Page 24528]]
United States District Court for the Southern District of New York
United States of America, Plaintiff, v. Apple, Inc., Hachette Book
Group, Inc., Harpercollins Publishers L.L.C., Verlagsgruppe Georg
Von Holtzbrinck GMBH, Holtzbrinck Publishers, LLC, d/b/a Macmillan,
The Penguin Group, A Division of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc., Defendants.
Civil Action No. 1:12-cv-02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust
Competitive Impact Statement
Pursuant to Section 2(b) of the Antitrust Procedures and Penalties
Act (``APPA'' or ``Tunney Act''), 15 U.S.C. 16(b)-(h), Plaintiff United
States of America (``United States'') files this Competitive Impact
Statement relating to the proposed Final Judgment against Defendants
Hachette Book Group, Inc. (``Hachette''), HarperCollins Publishers
L.L.C. (``HarperCollins''), and Simon & Schuster, Inc. (``Simon &
Schuster''; collectively with Hachette and HarperCollins, ``Settling
Defendants''), submitted on April 11, 2012, for entry in this antitrust
proceeding.
I. Nature and Purpose of the Proceeding
On April 11, 2012, the United States filed a civil antitrust
Complaint alleging that Apple, Inc. (``Apple'') and five of the six
largest publishers in the United States (``Publisher Defendants'')
restrained competition in the sale of electronic books (``e-books''),
in violation of Section 1 of the Sherman Act, 15 U.S.C. 1.
Shortly after filing the Complaint, the United States filed a
proposed Final Judgment with respect to Settling Defendants. The
proposed Final Judgment is described in more detail in Section III
below. The United States and Settling Defendants have stipulated that
the proposed Final Judgment may be entered after compliance with the
APPA, unless the United States withdraws its consent. Entry of the
proposed Final Judgment would terminate this action as to Settling
Defendants, except that this Court would retain jurisdiction to
construe, modify, and enforce the proposed Final Judgment and to punish
violations thereof.\2\
---------------------------------------------------------------------------
\2\ The case against the remaining Defendants will continue.
Those Defendants are Apple, Verlagsgruppe Georg von Holtzbrinck GmbH
and Holtzbrinck Publishers, LLC d/b/a Macmillan (collectively,
``Macmillan''), and The Penguin Group, a division of Pearson plc and
Penguin Group (USA), Inc. (collectively, ``Penguin'').
---------------------------------------------------------------------------
The Complaint alleges that Publisher Defendants, concerned by
Amazon.com, Inc. (``Amazon'')'s pricing of newly released and
bestselling e-books at $9.99 or less, agreed among themselves and with
Apple to raise the retail prices of e-books by taking control of e-book
pricing from retailers. The effect of Defendants' agreement has been to
increase the price consumers pay for e-books, end price competition
among e-book retailers, constrain innovation among e-book retailers,
and entrench incumbent publishers' favorable position in the sale and
distribution of print books by slowing the migration from print books
to e-books. The Complaint seeks injunctive relief to enjoin continuance
and prevent recurrence of the violation.
II. Description of the Events Giving Rise to the Alleged Violation of
the Antitrust Laws
A. The E-Books Market
Technological advances have enabled the production, storage,
distribution, and consumption of books in electronic format, lowering
significantly the marginal costs to publishers of offering books for
sale. E-books can be read on a variety of electronic devices, including
dedicated devices (``e-readers'') such as Amazon's Kindle or Barnes &
Noble, Inc.'s Nook, tablet computers such as Apple's iPad, desktop or
laptop computers, and smartphones. E-book sales are growing, and e-
books are increasingly popular with American consumers. E-books
conservatively now constitute ten percent of general interest fiction
and non-fiction books (commonly known as ``trade'' books) sold in the
United States and are widely predicted to reach at least 25 percent of
U.S. trade books sales within two to three years.
Until Defendants' agreement took effect, publishers sold e-books
under a wholesale model that had prevailed for decades in the sale of
print books. Under this wholesale model, publishers typically sold
copies of each title to retailers for a discount (usually around 50%)
off the price printed on the physical edition of the book (the ``list
price''). Retailers, as owners of the books, were then free to
determine the prices at which the books would be sold to consumers.
Thus, while publishers might recommend prices, retailers could and
frequently did compete for sales at prices significantly below list
prices, to the benefit of consumers.
In 2007, Amazon became the first company to offer a significant
selection of e-books to consumers when it launched its Kindle e-reader
device. From the time of its Kindle launch, Amazon offered a portion of
its e-books catalogue, primarily its newly released and New York Times-
bestselling e-books, to consumers for $9.99. To compete with Amazon,
other e-book retailers often matched or at least approached Amazon's
$9.99-or-less prices for e-book versions of many new releases and New
York Times bestsellers. As a result of that competition, consumers
benefited from Amazon's $9.99-or-less e-book prices even when they
purchased e-books from competing e-book retailers.
B. Illegal Agreement To Raise E-Book Prices
Publisher Defendants, however, feared that the Amazon-led $9.99
price for e-books would significantly threaten their long-term profits.
Publisher Defendants feared $9.99 e-book prices would lead to the
erosion over time of hardcover book prices and an accompanying decline
in revenue. They also worried that if $9.99 solidified as consumers'
expected retail price for e-books, Amazon and other retailers would
demand that publishers lower their wholesale prices, again compressing
their profit margins. Publisher Defendants also feared that the $9.99
price would drive e-book popularity to such a degree that digital
publishers could achieve sufficient scale to challenge the Publisher
Defendants' basic business model.
In private meetings among their executives, Publisher Defendants
complained about the ``$9.99 problem'' and the threat they perceived it
posed to the publishing industry.\3\ Through these communications, each
Publisher Defendant gained assurance that its competitors shared
concern about Amazon's $9.99 e-book pricing policy.
---------------------------------------------------------------------------
\3\ Prior to the formation of and throughout Publisher
Defendants' agreement, their CEOs and other high-level executives
frequently communicated with each other in both formal and informal
settings. From these communications emerged a pattern of Publisher
Defendants improperly exchanging confidential, competitively
sensitive information.
---------------------------------------------------------------------------
At the same time, each Publisher Defendant feared that if it
attempted unilaterally to impose measures that would force Amazon to
raise retail e-book prices, Amazon would resist. And each Publisher
Defendant recognized that, even if it succeeded in raising retail
prices for its e-books, if its competitor publishers' e-books remained
at the lower, competitive level, it would lose sales to other Publisher
Defendants. Accordingly, Publisher Defendants agreed to act
collectively to raise retail e-book prices.
To effectuate their agreement, Publisher Defendants considered a
[[Page 24529]]
number of coordinated methods to force Amazon to raise e-book retail
prices. For example, they explored creating purported joint ventures,
with exclusive access to certain e-book titles. These joint ventures
were intended not to compete with Amazon, but to convince it to raise
its price above $9.99. Publisher Defendants intended these strategies
to cause Amazon to capitulate on its $9.99 pricing practice. None of
these strategies, though, ultimately proved successful in raising
retail e-book prices.
It was Apple's entry into the e-book business, however, that
provided a perfect opportunity collectively to raise e-book prices. In
December 2009, Apple approached each Publisher Defendant with news that
it intended to sell e-books through its new iBookstore in conjunction
with its forthcoming iPad device. Publisher Defendants and Apple soon
recognized that they could work together to counter the Amazon-led
$9.99 price.
In its initial discussions with Publisher Defendants, Apple assumed
that it would enter as an e-book retailer under the wholesale model. At
the suggestion of two Publisher Defendants, however, Apple began to
consider selling e-books under the ``agency model,'' whereby the
publishers would set the prices of e-books sold and Apple would take a
30% commission as the selling agent. In January 2010, Apple sent to
each Publisher Defendant substantively identical term sheets that would
form the basis of the nearly identical agency agreements that each
Publisher Defendant would sign with Apple (``Apple Agency
Agreements''). Apple informed the publishers that it had devised these
term sheets after ``talking to all the publishers.''
The volume of Publisher Defendants' communications among themselves
intensified during the ensuing negotiation of the Apple Agency
Agreements. Through frequent in-person meetings, phone calls, and
electronic communications, Publisher Defendants, facilitated by Apple,
assured each other of their mutual intent to reach agreement with
Apple. After each round of negotiations with Apple over the terms of
their agency agreements, Publisher Defendants' CEOs immediately
contacted each other to discuss strategy and verify where each stood
with Apple. They also used Apple to verify their position vis-[agrave]-
vis other Publisher Defendants. Penguin, for example, sought Apple's
assurance that it was ``1 of 4 before signing''--an assurance that
Apple provided. Two days later, Penguin and two other Publisher
Defendants signed Apple Agency Agreements.
To the extent Publisher Defendants expressed doubts during the
negotiations about whether to sign the Apple Agency Agreements, Apple
persuaded the Publisher Defendants to stay with the others and sign up.
For example, Apple CEO Steve Jobs wrote to an executive of one
Publisher Defendant's corporate parent that the publisher had only two
choices apart from signing the Apple Agency Agreement: (i) Accept the
status quo (``Keep going with Amazon at $9.99''); or (ii) continue with
the losing windowing policy (``Hold back your books from Amazon'').
According to Jobs, the Apple deal offered the Publisher Defendants a
superior alternative path to the higher retail e-book prices they
sought: ``Throw in with Apple and see if we can all make a go of this
to create a real mainstream e-books market at $12.99 and $14.99.''
The Apple Agency Agreements contained two primary features that
assured Publisher Defendants of their ability to wrest pricing control
from retailers and raise e-book retail prices above $9.99. First, Apple
insisted on including a Most Favored Nation clause (``MFN'' or ``Price
MFN'') that required each publisher to guarantee that no other retailer
could set prices lower than what the Publisher Defendant set for Apple,
even if the Publisher Defendant did not control that other retailer's
ultimate consumer price. The effect of this MFN was twofold: it not
only protected Apple from having to compete on retail price, but also
dictated that to protect themselves from the MFN's provisions,
Publisher Defendants needed to remove from all other e-book retailers
the ability to control retail price, including the ability to fund
discounts or promotions out of the retailer's own margins.\4\ Thus, the
agreement eliminated retail price competition across all retailers
selling Publisher Defendants' e-books.
---------------------------------------------------------------------------
\4\ Otherwise, the retail price MFN would cause Apple's
iBookstore prices to drop to match the best available retail price
of each e-book, reducing the revenues to each Publisher Defendant
and, indeed, defeating the very purpose of agreeing to the agency
model: raising retail prices across all e-book retailers.
---------------------------------------------------------------------------
Second, the Apple Agency Agreements contained pricing tiers
(ostensibly setting maximum prices) for e-books--virtually identical
across the Publisher Defendants' agreements--based on the list price of
each e-book's hardcover edition. Defendants understood that by using
the price tiers, they were actually fixing the de facto prices for e-
books. In fact, once the Apple Agency Agreements took effect, Publisher
Defendants almost uniformly set e-book prices to maximum price levels
allowed by each tier. Apple and Publisher Defendants were well aware
that the impact of their agreement was to force other retailers off the
wholesale model, eliminate retail price competition for e-books, allow
publishers to raise e-book prices, and permanently to change the terms
and pricing on which the e-book industry operated.
The negotiations between Apple and Publisher Defendants culminated
in all five Publisher Defendants signing the Apple Agency Agreements
within a three-day span, with the last Publisher Defendant signing on
January 26, 2010. The next day, Apple announced the iPad at a launch
event. At that event, then-Apple CEO Steve Jobs, responding to a
reporter's question about why customers should pay $14.99 for an iPad
e-book when they could purchase that e-book for $9.99 from Amazon or
Barnes & Noble, replied that ``that won't be the case. * * * The prices
will be the same.'' Jobs later confirmed his understanding that the
Apple Agency Agreements fulfilled the publishers' desire to increase
prices for consumers. He explained that, under the agreements, Apple
would ``go to [an] agency model, where [publishers] set the price, and
we get our 30%, and yes, the customer pays a little more, but that's
what [publishers] want anyway.''
Starting the day after the iPad launch, Publisher Defendants,
beginning with Macmillan, quickly acted to complete their scheme by
imposing agency agreements on all of their other retailers. Initially,
Amazon attempted to resist Macmillan's efforts to force it to accept
either the agency model or windowing of its e-books by refusing to sell
Macmillan's titles. Other Publisher Defendants, continuing their
practice of communicating with each other, offered Macmillan's CEO
messages of encouragement and assurances of solidarity. For example,
one Settling Defendant's CEO emailed Macmillan's CEO to tell him, ``I
can ensure you that you are not going to find your company alone in the
battle.'' Quickly, Amazon came to realize that all Publisher Defendants
had committed themselves to take away any e-book retailer's ability to
compete on price. Just two days after it stopped selling Macmillan
titles, Amazon capitulated and publicly announced that it had no choice
but to accept the agency model.
After Amazon acquiesced to the agency model, all of Publisher
Defendants' major retailers quickly transitioned to the agency model
for e-
[[Page 24530]]
book sales. Retail price competition on e-books had been eliminated and
the retail price of e-books had increased.
C. Effects of the Illegal Agreement
As a result of Defendants' illegal agreement, consumers have paid
higher prices for e-books than they would have paid in a market free of
collusion. For example, the average price for Publisher Defendants' e-
books increased by over ten percent between the summer of 2009 and the
summer of 2010. On many adult trade e-books, consumers have witnessed
an increase in retail prices between 30 and 50 percent. In some cases,
the agency model dictates that the price of an e-book is higher than
its corresponding trade paperback edition, despite the significant
savings in printing and distributing costs offered by e-books.
Beyond this monetary harm to consumers, Defendants' agreement has
prevented e-book retailers from experimenting with innovative pricing
strategies that could efficiently respond to consumer demand. Because
retailer discounting is prohibited by the agency agreements, retailers
have been prevented from introducing innovative sales models or
promotions with respect to Publisher Defendants' e-books, such as
offering e-books under an ``all-you-can-read'' subscription model where
consumers would pay a flat monthly fee.
III. Explanation of the Proposed Final Judgment
The relief contained in the proposed Final Judgment is intended to
provide prompt, certain and effective remedies that will begin to
restore competition to the marketplace. The requirements and
prohibitions will eliminate the Settling Defendants' illegal conduct,
prevent recurrence of the same or similar conduct, and establish robust
antitrust compliance programs.
A. Required Conduct (Section IV) \5\
---------------------------------------------------------------------------
\5\ Sections I-III of the proposed Final Judgment contain a
statement acknowledging the Court's jurisdiction, definitions, and a
statement of the scope of the proposed Final Judgment's
applicability.
---------------------------------------------------------------------------
1. Sections IV.A and IV.B
To begin to restore competition to the e-books marketplace, the
proposed Final Judgment requires the Settling Defendants to terminate
immediately the Apple Agency Agreements that they used to collusively
raise and stabilize e-book prices across the industry. Section IV.A of
the proposed Final Judgment orders the Settling Defendants to terminate
those contracts within seven days after this Court's entry of the
proposed Final Judgment. This requirement will permit the contractual
relationships between Apple and the Settling Defendants to be reset
subject to competitive constraints.
The Apple Agency Agreements included MFN clauses that ensured
Publisher Defendants would take away retail pricing control from all
other e-book retailers. Accordingly, Section IV.B requires the
termination of those contracts between a Settling Defendant and an e-
book retailer that contain either (a) a restriction on an e-book
retailer's ability to set the retail price of any e-book, or (b) a
Price MFN. Under the proposed Final Judgment, termination will occur as
soon as each contract permits, starting 30 days after the Court enters
the proposed Final Judgment.\6\ All of Settling Defendants' contracts
with major e-book retailers contain one of these provisions and would
be terminated. Section IV.B also allows any retailer with such a
contract the option to terminate its contract with the Settling
Defendant on just 30 days notice. These provisions will ensure that
most of Settling Defendants' contracts that restrict the retailer from
competing on price will be terminated within a short period.
---------------------------------------------------------------------------
\6\ The proposed Final Judgment defines a ``Price MFN'' to
include most favored nation clauses related to retail prices,
wholesale prices, or commissions.
---------------------------------------------------------------------------
E-book retailers, including Apple, will be able to negotiate new
contracts with any Settling Defendant. But, as set forth in provisions
described below, the proposed Final Judgment will ensure that the new
contracts will not be set under the collusive conditions that produced
the Apple Agency Agreements. Sections V.A-B of the proposed Final
Judgment prohibit Settling Defendants, for at least two years, from
including prohibitions on retailer discounting in new agreements with
retailers. Additionally, a retailer can stagger the termination dates
of its contracts to ensure that it is negotiating with only one
Settling Defendant at a time to avoid joint conduct that could lead to
a return to the collusively established previous outcome.
2. Section IV.C
As part of their conspiracy to raise and stabilize e-book prices,
the Publisher Defendants discussed forming joint ventures, the purpose
of which was, as Publisher Defendants' executives described it, ``less
to compete with Amazon as to force it to accept a price level higher
than 9.99,'' and to ``defend against further price erosion.'' To reduce
the risk that future joint ventures involving Settling Defendants could
eliminate competition among them, Section IV.C of the proposed Final
Judgment requires a Settling Defendant to notify the Department of
Justice before forming or modifying a joint venture between it and
another publisher related to e-books. That provision sets forth a
procedure for the Department of Justice to evaluate the potential
anticompetitive effects of joint activity among Publisher Defendants at
a sufficiently early stage to prevent harm to competition.
3. Section IV.D
To ensure Settling Defendants' compliance with the proposed Final
Judgment, Section IV.D requires Settling Defendants to provide to the
United States each e-book agreement entered into with any e-book
retailer on or after January 1, 2012, and to continue to provide those
agreements to the United States on a quarterly basis.
B. Prohibited Conduct (Section V)
1. Sections V.A, V.B, and V.C
Sections V.A and V.B ensure that e-book retailers can compete on
the price of e-books sold to consumers. Specifically, the proposed
Final Judgment prohibits Settling Defendants from enforcing existing
agreements with or entering new agreements containing two components of
the Apple Agency Agreements that served as linchpins to their
conspiracy--the ban on retailer discounting (eliminating all price
competition among retailers) and the retail price-matching MFNs that
ensured agency terms were exported to all e-book retailers.
Sections V.A and V.B of the proposed Final Judgment prohibit
Settling Defendants, for two years after the filing of the Complaint,
from entering new agreements with e-book retailers that restrict the
retailers' discretion over e-book pricing, including offering
discounts, promotions, or other price reductions. These provisions do
not dictate a particular business model, such as agency or wholesale,
but prohibit Settling Defendants from forbidding a retailer from
competing on price and using some of its commission to offer consumers
a better value, either through a promotion or a discount. Under Section
V.A, a Settling Defendant also must grant each e-book retailer with
which it currently has an agreement the freedom to offer discounts or
other e-book promotions for two years. With these provisions, most
retailers will soon be able to discount e-books in order to compete for
market share.
[[Page 24531]]
These measures prohibit Settling Defendants, for a two-year period,
from completely removing e-book retailers' discretion over retail
prices. In light of current industry dynamics, including rapid
innovation, a two-year period, in which Settling Defendants must
provide pricing discretion to retailers, is sufficient to allow
competition to return to the market.
Section V.C prohibits Settling Defendants, for five years, from
entering into an agreement with an e-book retailer that contains a
Price MFN. Defendants knew that the inclusion of the Price MFN in the
Apple Agency Agreements would lead to the adoption of the agency model
by all of Publisher Defendants' e-book retailers. The proposed Final
Judgment therefore broadly defines banned ``Price MFNs'' to include not
only MFNs requiring publishers to match retail e-book prices across e-
book retailers (the MFNs in the Apple Agency Agreements), but also MFNs
requiring publishers to match the wholesale prices at which e-books are
sold to e-book retailers, and MFNs requiring publishers to match the
revenue share or commission given to other e-book retailers.
Prohibiting these particular Price MFNs serves an important function to
prevent Settling Defendants from using MFNs to achieve substantially
the same result they effected here through their collusive agreements.
2. Section V.D
Section V.D prohibits Settling Defendants from retaliating against
an e-book retailer based on the retailer's e-book prices. Specifically,
this Section prohibits a Settling Defendant from punishing an e-book
retailer because the Settling Defendant disapproves of the retailer
discounting or promoting e-books. This Section also prohibits a
Settling Defendant from urging any other e-book publisher or e-book
retailer to retaliate against an e-book retailer, as Penguin did.
However, Section V.D expressly recognizes that, after the expiration of
the two-year period described in Sections V.A and V.B, the anti-
retaliation provision does not prohibit Settling Defendants from
unilaterally entering into and enforcing agency agreements with e-book
retailers that restrict a retailer's ability to set or reduce e-book
prices or offer promotions.
3. Sections V.E and V.F
Section V.E of the proposed Final Judgment broadly prohibits
Settling Defendants from agreeing with each other or another e-book
publisher to raise or set e-book retail prices or coordinate terms
relating to the licensing, distribution, or sale of e-books. This
Section bans the kind of agreements among Publisher Defendants that led
to the anticompetitive increase in e-book prices.
Section V.F likewise prohibits Settling Defendants from directly or
indirectly conveying confidential or competitively sensitive
information to any other e-book publisher. Such information includes,
but is not limited to, business plans and strategies, pricing
strategies for books, terms in retailer agreements, or terms in author
agreements. Banning such communications is critical here, where
communications among publishing competitors were condoned by and
carried out as common practice at the highest levels of the companies
and led directly to the collusive agreement alleged in the Complaint.
Because these communications occurred among some of the parent
companies of the Publishing Defendants, Section V.F also applies to
those parent company officers who directly control Settling Defendants'
business decisions. Settling Defendants are not prohibited from
informing the buying public of the list prices of their books or
engaging in ongoing legitimate distribution relationships with other
publishers.
C. Permitted Conduct (Section VI)
Section VI.A of the proposed Final Judgment expressly permits
Settling Defendants to compensate e-book retailers for services that
they provide to publishers or consumers and help promote or sell more
books. Section VI.A, for example, allows Settling Defendants to support
brick-and-mortar retailers by directly paying for promotion or
marketing efforts in those retailers' stores.
Section VI.B permits a Settling Defendant to negotiate a commitment
from an e-book retailer that a retailer's aggregate expenditure on
discounts and promotions of the Settling Defendant's e-books will not
exceed the retailer's aggregate commission under an agency agreement in
which the publisher sets the e-book price and the retailer is
compensated through a commission. In particular, Section VI.B grants
Settling Defendants the right to enter one-year agency agreements that
also prevent e-book retailers from cumulatively selling that Settling
Defendant's e-books at a loss over the period of the contract. An e-
book retailer that enters an agency agreement with a Settling Defendant
under Section VI.B would be permitted to discount that Settling
Defendant's individual e-book titles by varying amounts (for example,
some could be ``buy one get one free,'' some could be half off, and
others could have no discount), as long as the total dollar amount
spent on discounts or other promotions did not exceed in the aggregate
the retailer's full commission from the Settling Defendant over a one-
year period. This provision, which works with Sections V.A and V.B
(which enhance retailers' ability to set e-book prices), allows a
Settling Defendant to prevent a retailer selling its entire catalogue
at a sustained loss. Absent the collusion here, the antitrust laws
would normally permit a publisher unilaterally to negotiate for such
protections.
D. Antitrust Compliance (Section VII)
As outlined in Section VII, as part of the compliance program, each
Settling Defendant must designate an Antitrust Compliance Officer. The
Antitrust Compliance Officer must distribute a copy of the proposed
Final Judgment to the Settling Defendant's officers, directors, and
employees (and their successors) who engage in the licensing,
distribution, or sale of e-books. The proposed Final Judgment further
requires the Antitrust Compliance Officer to ensure that each such
person receives training related to the proposed Final Judgment and the
antitrust laws; to ensure certification by each such person of
compliance with the terms of the proposed Final Judgment; to conduct an
annual antitrust compliance audit; to be available to receive
information concerning violations of the proposed Final Judgment and to
take appropriate action to remedy any violations of the proposed Final
Judgment; and to maintain a log of communications between officers and
directors of Settling Defendants, involved in the development of
strategies related to e-books, and any person associated with another
Publisher Defendant, where that communication relates to the selling of
books in any format in the United States.
Appointment of an Antitrust Compliance Officer is necessary in this
case given the extensive communication among competitors' CEOs that
facilitated Defendants' agreement, among other things. The United
States has required the submission of Settling Defendants' e-book
agreements to facilitate the monitoring of the e-book industry and to
ensure compliance with the proposed Final Judgment.
To facilitate monitoring compliance with the proposed Final
Judgment, Settling Defendants must make available, upon written
request, records and documents in their possession,
[[Page 24532]]
custody, or control relating to any matters contained in the proposed
Final Judgment. Settling Defendants must also make available their
personnel for interviews regarding such matters. In addition, Settling
Defendants must, upon written request, prepare written reports relating
to any of the matters contained in the proposed Final Judgment.
IV. Alternatives to the Proposed Final Judgment
At several points during its investigation, the United States
received from some Publisher Defendants proposals or suggestions that
would have provided less relief than is contained in the proposed Final
Judgment. These proposals and suggestions were rejected.
The United States considered, as an alternative to the proposed
Final Judgment, a full trial on the merits against Settling Defendants.
The United States believes that the relief contained in the proposed
Final Judgment will more quickly restore retail price competition to
consumers.
V. Remedies Available to Private Litigants
Section 4 of the Clayton Act, 15 U.S.C. 15, provides that any
person who has been injured as a result of conduct prohibited by the
antitrust laws may bring suit in federal court to recover three times
the damages the person has suffered, as well as costs and reasonable
attorneys' fees. Entry of the proposed Final Judgment will neither
impair nor assist the bringing of any private antitrust damage action.
Under the provisions of Section 5(a) of the Clayton Act, 15 U.S.C.
16(a), the proposed Final Judgment has no prima facie effect in any
subsequent private lawsuit that may be brought against Publisher
Defendants or Apple.
VI. Procedures Available for Modification of the Proposed Final
Judgment
The United States and Settling Defendants have stipulated that the
proposed Final Judgment may be entered by this Court after compliance
with the provisions of the APPA, provided that the United States has
not withdrawn its consent. The APPA conditions entry of the decree upon
this Court's determination that the proposed Final Judgment is in the
public interest.
The APPA provides a period of at least sixty (60) days preceding
the effective date of the proposed Final Judgment within which any
person may submit to the United States written comments regarding the
proposed Final Judgment. Any person who wishes to comment should do so
within sixty (60) days of publication of this Competitive Impact
Statement in the Federal Register, or the last date of publication in a
newspaper of the summary of this Competitive Impact Statement,
whichever is later.
All comments received during this period will be considered by the
United States Department of Justice, which remains free to withdraw its
consent to the proposed Final Judgment at any time prior to the Court's
entry of judgment. The comments and the responses of the United States
will be filed with the Court and published in the Federal Register.
Written comments should be submitted to: John Read, Chief,
Litigation III Section, Antitrust Division, U.S. Department of Justice,
450 5th Street NW., Suite 4000, Washington, DC 20530.
The proposed Final Judgment provides that the Court retains
jurisdiction over this action, and the parties may apply to the Court
for any order necessary or appropriate for modification,
interpretation, or enforcement of the Final Judgment.
VII. Standard of Review Under the APPA for the Proposed Final Judgment
The Clayton Act, as amended by the APPA, requires that proposed
consent judgments in antitrust cases brought by the United States be
subject to a sixty-day comment period, after which the court shall
determine whether entry of the proposed Final Judgment ``is in the
public interest.'' 15 U.S.C. 16(e)(1). In making that determination,
the court is directed to consider:
(A) The competitive impact of such judgment, including
termination of alleged violations, provisions for enforcement and
modification, duration of relief sought, anticipated effects of
alternative remedies actually considered, whether its terms are
ambiguous, and any other competitive considerations bearing upon the
adequacy of such judgment that the court deems necessary to a
determination of whether the consent judgment is in the public
interest; and
(B) the impact of entry of such judgment upon competition in the
relevant market or markets, upon the public generally and
individuals alleging specific injury from the violations set forth
in the complaint including consideration of the public benefit, if
any, to be derived from a determination of the issues at trial.
15 U.S.C. 16(e)(1)(A) & (B); see generally United States v. KeySpan
Corp., 763 F. Supp. 2d 633, 637-38 (S.D.N.Y. 2011) (WHP) (discussing
Tunney Act standards); United States v. SBC Commc'ns, Inc., 489 F.
Supp. 2d 1 (D.D.C. 2007) (assessing standards for public interest
determination). In considering these statutory factors, the court's
inquiry is necessarily a limited one as the United States is entitled
to ``broad discretion to settle with the Defendant within the reaches
of the public interest.'' United States v. Microsoft Corp., 56 F.3d
1448, 1461 (D.C. Cir. 1995).
Under the APPA a court considers, among other things, the
relationship between the remedy secured and the specific allegations
set forth in the United States' complaint, whether the decree is
sufficiently clear, whether enforcement mechanisms are sufficient, and
whether the decree may positively harm third parties. See Microsoft, 56
F.3d at 1458-62. With respect to the adequacy of the relief secured by
the decree, the court's function is ``not to determine whether the
proposed [d]ecree results in the balance of rights and liabilities that
is the one that will best serve society, but only to ensure that the
resulting settlement is within the reaches of the public interest.''
KeySpan, 763 F. Supp. 2d at 637 (quoting United States v. Alex Brown &
Sons, Inc., 963 F. Supp. 235, 238 (S.D.N.Y. 1997)) (internal quotations
omitted). In making this determination, ``[t]he [c]ourt is not
permitted to reject the proposed remedies merely because the court
believes other remedies are preferable. [Rather], the relevant inquiry
is whether there is a factual foundation for the government's decision
such that its conclusions regarding the proposed settlement are
reasonable.'' Id. at 637-38 (quoting United States v. Abitibi-
Consolidated Inc., 584 F. Supp. 2d 162, 165 (D.D.C. 2008).\7\ The
government's predictions about the efficacy of its remedies are
entitled to deference.\8\
---------------------------------------------------------------------------
\7\ United States v. Bechtel Corp., 648 F.2d 660, 666 (9th Cir.
1981) (``The balancing of competing social and political interests
affected by a proposed antitrust consent decree must be left, in the
first instance, to the discretion of the Attorney General.''). See
generally Microsoft, 56 F.3d at 1461 (discussing whether ``the
remedies [obtained in the decree are] so inconsonant with the
allegations charged as to fall outside of the `reaches of the public
interest''').
\8\ Microsoft, 56 F.3d at 1461 (noting the need for courts to be
``deferential to the government's predictions as to the effect of
the proposed remedies''); United States v. Archer-Daniels-Midland
Co., 272 F. Supp. 2d 1, 6 (D.D.C. 2003) (noting that the court
should grant due respect to the United States' prediction as to the
effect of proposed remedies, its perception of the market structure,
and its views of the nature of the case).
---------------------------------------------------------------------------
Courts have greater flexibility in approving proposed consent
decrees than in crafting their own decrees following a finding of
liability in a litigated matter. ``[A] proposed decree must be approved
even if it falls short
[[Page 24533]]
of the remedy the court would impose on its own, as long as it falls
within the range of acceptability or is `within the reaches of public
interest.' '' United States v. Am. Tel. & Tel. Co., 552 F. Supp. 131,
151 (D.D.C. 1982) (citations omitted) (quoting United States v.
Gillette Co., 406 F. Supp. 713, 716 (D. Mass. 1975)), aff'd sub nom.
Maryland v. United States, 460 U.S. 1001 (1983); see also United States
v. Alcan Aluminum Ltd., 605 F. Supp. 619, 622 (W.D. Ky. 1985)
(approving the consent decree even though the court would have imposed
a greater remedy). To meet this standard, the United States ``need only
provide a factual basis for concluding that the settlements are
reasonably adequate remedies for the alleged harms.'' SBC Commc'ns, 489
F. Supp. 2d at 17.
Moreover, the court's role under the APPA is limited to reviewing
the remedy in relationship to the violations that the United States has
alleged in its Complaint, and does not authorize the court to
``construct [its] own hypothetical case and then evaluate the decree
against that case.'' Microsoft, 56 F.3d at 1459; KeySpan, 763 F. Supp.
2d at 638 (``A court must limit its review to the issues in the
complaint * * *.''). Because the ``court's authority to review the
decree depends entirely on the government's exercising its
prosecutorial discretion by bringing a case in the first place,'' it
follows that ``the court is only authorized to review the decree
itself,'' and not to ``effectively redraft the complaint'' to inquire
into other matters that the United States did not pursue. Microsoft, 56
F.3d at 1459-60.
In its 2004 amendments, Congress made clear its intent to preserve
the practical benefits of utilizing consent decrees in antitrust
enforcement, adding the unambiguous instruction that ``[n]othing in
this section shall be construed to require the court to conduct an
evidentiary hearing or to require the court to permit anyone to
intervene.'' 15 U.S.C. 16(e)(2). This language effectuates what
Congress intended when it enacted the Tunney Act in 1974, as Senator
Tunney explained: ``[t]he court is nowhere compelled to go to trial or
to engage in extended proceedings which might have the effect of
vitiating the benefits of prompt and less costly settlement through the
consent decree process.'' 119 Cong. Rec. 24,598 (1973) (statement of
Senator Tunney). Rather, the procedure for the public interest
determination is left to the discretion of the court, with the
recognition that the court's ``scope of review remains sharply
proscribed by precedent and the nature of Tunney Act proceedings.'' SBC
Commc'ns, 489 F. Supp. 2d at 11.\9\
---------------------------------------------------------------------------
\9\ See United States v. Enova Corp., 107 F. Supp. 2d 10, 17
(D.D.C. 2000) (noting that the ``Tunney Act expressly allows the
court to make its public interest determination on the basis of the
competitive impact statement and response to comments alone'').
---------------------------------------------------------------------------
VIII. Determinative Documents
There are no determinative materials or documents within the
meaning of the APPA that were considered by the United States in
formulating the proposed Final Judgment.
Dated: April 11, 2012
Respectfully submitted,
For Plaintiff
The United States of America
--/s/Daniel McCuaig------
Daniel McCuaig,
Nathan P. Sutton,
Mary Beth McGee,
Owen M. Kendler,
William H. Jones,
Stephen T. Fairchild,
Attorneys for the United States, United States Department of Justice
Antitrust Division Litigation III, 450 Fifth Street, NW., Suite
4000, Washington, DC 20530.
United States District Court for the Southern District of New York
United States of America, Plaintiff, v. Apple, Inc., Hachette Book
Group, Inc., Harpercollins Publishers L.L.C., Verlagsgruppe Georg
Von Holtzbrinck GMBH, Holtzbrinck Publishers, LLC d/b/a Macmillan,
The Penguin Group, A Division of Pearson PLC, Penguin Group (USA),
Inc., and Simon & Schuster, Inc., Defendants.
Civil Action No. 1:12-cv-02826
Judge: Cote, Denise
Date Filed: 04/11/2012
Description: Antitrust.
[Proposed] Final Judgment as to Defendants
Hachette, Harpercollins, and Simon & Schuster
Whereas, Plaintiff, the United States of America filed its
Complaint on April 11, 2012, alleging that Defendants conspired to
raise retail prices of E-books in violation of Section 1 of the Sherman
Act, as amended, 15 U.S.C. 1, and Plaintiff and Settling Defendants, by
their respective attorneys, have consented to the entry of this Final
Judgment without trial or adjudication of any issue of fact or law;
And whereas, this Final Judgment does not constitute any admission
by Settling Defendants that the law has been violated or of any issue
of fact or law, other than that the jurisdictional facts as alleged in
the Complaint are true;
And whereas, Settling Defendants agree to be bound by the
provisions of this Final Judgment pending its approval by the Court;
And whereas, Plaintiff requires Settling Defendants to agree to
undertake certain actions and refrain from certain conduct for the
purpose of remedying the loss of competition alleged in the Complaint;
And whereas, Settling Defendants have represented to the United
States that the actions and conduct restrictions can and will be
undertaken and that they will later raise no claim of hardship or
difficulty as grounds for asking the Court to modify any of the
provisions contained below;
Now therefore, before any testimony is taken, without trial or
adjudication of any issue of fact or law, and upon consent of Settling
Defendants, it is ordered, adjudged, and decreed:
I. Jurisdiction
This Court has jurisdiction over the subject matter of this action
and over the Settling Defendants. The Complaint states a claim upon
which relief may be granted against Settling Defendants under Section 1
of the Sherman Act, as amended, 15 U.S.C. 1.
II. Definitions
As used in this Final Judgment:
A. ``Agency Agreement'' means an agreement between an E-book
Publisher and an E-book Retailer under which the E-book Publisher Sells
E-books to consumers through the E-book Retailer, which under the
agreement acts as an agent of the E-book Publisher and is paid a
commission in connection with the Sale of one or more of the E-book
Publisher's E-books.
B. ``Apple'' means Apple, Inc., a California corporation with its
principal place of business in Cupertino, California, its successors
and assigns, and its parents, subsidiaries, divisions, groups,
affiliates, partnerships, and joint ventures, and their directors,
officers, managers, agents, and employees.
C. ``Department of Justice'' means the Antitrust Division of the
United States Department of Justice.
D. ``E-book'' means an electronically formatted book designed to be
read on a computer, a handheld device, or other electronic devices
capable of visually displaying E-books. For purposes of this Final
Judgment, the term E-book does not include (1) an audio book, even if
delivered and stored digitally; (2) a standalone specialized software
application or ``app'' sold through an ``app store'' rather than
through an e-book store (e.g., through Apple's ``App Store'' rather
than through its ``iBookstore'' or ``iTunes'') and not designed to be
executed or read by or
[[Page 24534]]
through a dedicated E-book reading device; or (3) a media file
containing an electronically formatted book for which most of the value
to consumers is derived from audio or video content contained in the
file that is not included in the print version of the book.
E. ``E-book Publisher'' means any Person that, by virtue of a
contract or other relationship with an E-book's author or other rights
holder, owns or controls the necessary copyright or other authority (or
asserts such ownership or control) over any E-book sufficient to
distribute the E-book within the United States to E-book Retailers and
to permit such E-book Retailers to Sell the E-book to consumers in the
United States. Publisher Defendants are E-book Publishers. For purposes
of this Final Judgment, E-book Retailers are not E-book Publishers.
F. ``E-book Retailer'' means any Person that lawfully Sells (or
seeks to lawfully Sell) E-books to consumers in the United States, or
through which a Publisher Defendant, under an Agency Agreement, Sells
E-books to consumers. For purposes of this Final Judgment, Publisher
Defendants and all other Persons whose primary business is book
publishing are not E-book Retailers.
G. ``Hachette'' means Hachette Book Group, Inc., a Delaware
corporation with its principal place of business in New York, New York,
its successors and assigns, and its subsidiaries, divisions, groups,
and partnerships, and their directors, officers, managers, agents, and
employees.
H. ``HarperCollins'' means HarperCollins Publishers L.L.C., a
Delaware limited liability company with its principal place of business
in New York, New York, its successors and assigns, and its
subsidiaries, divisions, groups, and partnerships, and their directors,
officers, managers, agents, and employees.
I. ``Including'' means including, but not limited to.
J. ``Macmillan'' means (1) Holtzbrinck Publishers, LLC d/b/a
Macmillan, a New York limited liability company with its principal
place of business in New York, New York; and (2) Verlagsgruppe Georg
von Holtzbrinck GmbH, a German corporation with its principal place of
business in Stuttgart, Germany, their successors and assigns, and their
parents, subsidiaries, divisions, groups, affiliates, and partnerships,
and their directors, officers, managers, agents, and employees.
K. ``Penguin'' means (1) Penguin Group (USA), Inc., a Delaware
corporation with its principal place of business in New York, New York,
and (2) The Penguin Group, a division of U.K. corporation Pearson PLC
with its principal place of business in London, England, their
successors and assigns, and their parents, subsidiaries, divisions,
groups, affiliates, and partnerships, and their directors, officers,
managers, agents, and employees.
L. ``Person'' means any natural person, corporation, company,
partnership, joint venture, firm, association, proprietorship, agency,
board, authority, commission, office, or other business or legal
entity, whether private or governmental.
M. ``Price MFN'' means a term in an agreement between an E-book
Publisher and an E-book Retailer under which
1. The Retail Price at which an E-book Retailer or, under an Agency
Agreement, an E-book Publisher Sells one or more E-books to consumers
depends in any way on the Retail Price, or discounts from the Retail
Price, at which any other E-book Retailer or the E-book Publisher,
under an Agency Agreement, through any other E-book Retailer Sells the
same E-book(s) to consumers.
2. The Wholesale Price at which the E-book Publisher Sells one or
more E-books to that E-book Retailer for Sale to consumers depends in
any way on the Wholesale Price at which the E-book Publisher Sells the
same E-book(s) to any other E-book Retailer for Sale to consumers; or
3. The revenue share or commission that E-book Retailer receives
from the E-book Publisher in connection with the Sale of one or more E-
books to consumers depends in any way on the revenue share or
commission that (a) any other E-book Retailer receives from the E-book
Publisher in connection with the Sale of the same E-book(s) to
consumers, or (b) that E-book Retailer receives from any other E-book
Publisher in connection with the Sale of one or more of the other E-
book Publisher's E-books.
For purposes of this Final Judgment, it will not constitute a Price
MFN under subsection 3 of this definition if a Settling Defendant
agrees, at the request of an E-book Retailer, to meet more favorable
pricing, discounts, or allowances offered to the E-book Retailer by
another E-book Publisher for the period during which the other E-book
Publisher provides that additional compensation, so long as that
agreement is not or does not result from a pre-existing agreement that
requires the Settling Defendant to meet all requests by the E-book
Retailer for more favorable pricing within the terms of the agreement.
N. ``Publisher Defendants'' means Hachette, HarperCollins,
Macmillan, Penguin, and Simon & Schuster. Where this Final Judgment
imposes an obligation on Publisher Defendants to engage in or refrain
from engaging in certain conduct, that obligation shall apply to each
Publisher Defendant individually and to any joint venture or other
business arrangement established by any two or more Publisher
Defendants.
O. ``Purchase'' means a consumer's acquisition of one or more E-
books as a result of a Sale.
P. ``Retail Price'' means the price at which an E-book Retailer or,
under an Agency Agreement, an E-book Publisher Sells an E-book to a
consumer.
Q. ``Sale'' means delivery of access to a consumer to read one or
more E-books (purchased alone, or in combination with other goods or
services) in exchange for payment; ``Sell'' or ``Sold'' means to make
or to have made a Sale of an E-book to a consumer.
R. ``Settling Defendants'' means Hachette, HarperCollins, and Simon
& Schuster. Where the Final Judgment imposes an obligation on Settling
Defendants to engage in or refrain from engaging in certain conduct,
that obligation shall apply to each Settling Defendant individually and
to any joint venture other business arrangement established by a
Settling Defendant and one or more Publisher Defendants.
S. ``Simon & Schuster'' means Simon & Schuster, Inc., a New York
corporation with its principal place of business in New York, New York,
its successors and assigns, and its subsidiaries, divisions, groups,
and partnerships, and their directors, officers, managers, agents, and
employees.
T. ``Wholesale Price'' means (1) the net amount, after any
discounts or other adjustments (not including promotional allowances
subject to Section 2(d) of the Robinson-Patman Act, 15 U.S.C. 13(d)),
that an E-book Retailer pays to an E-book Publisher for an E-book that
the E-book Retailer Sells to consumers; or (2) the Retail Price at
which an E-book Publisher, under an Agency Agreement, Sells an E-book
to consumers through an E-book Retailer minus the commission or other
payment that E-book Publisher pays to the E-book Retailer in connection
with or that is reasonably allocated to that Sale.
III. Applicability
This Final Judgment applies to Settling Defendants and all other
Persons in active concert or participation with any of them who receive
actual notice of this Final
[[Page 24535]]
Judgment by personal service or otherwise.
IV. Required Conduct
A. Within seven days after entry of this Final Judgment, each
Settling Defendant shall terminate any agreement with Apple relating to
the Sale of E-books that was executed prior to the filing of the
Complaint.
B. For each agreement between a Settling Defendant and an E-book
Retailer other than Apple that (1) restricts, limits, or impedes the E-
book Retailer's ability to set, alter, or reduce the Retail Price of
any E-book or to offer price discounts or any other form of promotions
to encourage consumers to Purchase one or more E-books; or (2) contains
a Price MFN, the Settling Defendant shall notify the E-book Retailer,
within ten days of the filing of the Complaint, that the E-book
Retailer may terminate the agreement with thirty-days notice and shall,
thirty days after the E-book Retailer provides such notice, release the
E-book Retailer from the agreement. For each such agreement that the E-
book Retailer has not terminated within thirty days after entry of this
Final Judgment, each Settling Defendant shall, as soon as permitted
under the agreement, take each step required under the agreement to
cause the agreement to be terminated and not renewed or extended.
C. Settling Defendants shall notify the Department of Justice in
writing at least sixty days in advance of the formation or material
modification of any joint venture or other business arrangement
relating to the Sale, development, or promotion of E-books in the
United States in which a Settling Defendant and at least one other E-
book Publisher (including another Publisher Defendant) are participants
or partial or complete owners. Such notice shall describe the joint
venture or other business arrangement, identify all E-book Publishers
that are parties to it, and attach the most recent version or draft of
the agreement, contract, or other document(s) formalizing the joint
venture or other business arrangement. Within thirty days after a
Settling Defendant provides notification of the joint venture or
business arrangement, the Department of Justice may make a written
request for additional information. If the Department of Justice makes
such a request, the Settling Defendant shall not proceed with the
planned formation or material modification of the joint venture or
business arrangement until thirty days after substantially complying
with such additional request(s) for information. The failure of the
Department of Justice to request additional information or to bring an
action under the antitrust laws to challenge the formation or material
modification of the joint venture shall neither give rise to any
inference of lawfulness nor limit in any way the right of the United
States to investigate the formation, material modification, or any
other aspects or activities of the joint venture or business
arrangement and to bring actions to prevent or restrain violations of
the antitrust laws.
The notification requirements of this Section IV.C shall not apply
to ordinary course business arrangements between a Publisher Defendant
and another E-book Publisher (not a Publisher Defendant) that do not
relate to the Sale of E-books to consumers, or to business arrangements
the primary or predominant purpose or focus of which involves: (i) E-
book Publishers co-publishing one or more specifically identified E-
book titles or a particular author's E-books; (ii) a Settling Defendant
licensing to or from another E-book Publisher the publishing rights to
one or more specifically identified E-book titles or a particular
author's E-books; (iii) a Settling Defendant providing technology
services to or receiving technology services from another E-book
Publisher (not a Publisher Defendant) or licensing rights in technology
to or from another E-book Publisher; or (iv) a Settling Defendant
distributing E-books published by another E-book Publisher (not a
Publisher Defendant).
D. Each Settling Defendant shall furnish to the Department of
Justice (1) within seven days after entry of this Final Judgment, one
complete copy of each agreement, executed, renewed, or extended on or
after January 1, 2012, between the Settling Defendant and any E-book
Retailer relating to the Sale of E-books, and, (2) thereafter, on a
quarterly basis, each such agreement executed, renewed, or extended
since the Settling Defendant's previous submission of agreements to the
Department of Justice.
V. Prohibited Conduct
A. For two years, Settling Defendants shall not restrict, limit, or
impede an E-book Retailer's ability to set, alter, or reduce the Retail
Price of any E-book or to offer price discounts or any other form of
promotions to encourage consumers to Purchase one or more E-books, such
two-year period to run separately for each E-book Retailer, at the
option of the Settling Defendant, from either:
1. The termination of an agreement between the Settling Defendant
and the E-book Retailer that restricts, limits, or impedes the E-book
Retailer's ability to set, alter, or reduce the Retail Price of any E-
book or to offer price discounts or any other form of promotions to
encourage consumers to Purchase one or more E-books; or
2. The date on which the Settling Defendant notifies the E-book
Retailer in writing that the Settling Defendant will not enforce any
term(s) in its agreement with the E-book Retailer that restrict, limit,
or impede the E-book Retailer from setting, altering, or reducing the
Retail Price of one or more E-books, or from offering price discounts
or any other form of promotions to encourage consumers to Purchase one
or more E-books.
Each Settling Defendant shall notify the Department of Justice of
the option it selects for each E-book Retailer within seven days of
making its selection.
B. For two years after the filing of the Complaint, Settling
Defendants shall not enter into any agreement with any E-book Retailer
that restricts, limits, or impedes the E-book Retailer from setting,
altering, or reducing the Retail Price of one or more E-books, or from
offering price discounts or any other form of promotions to encourage
consumers to Purchase one or more E-books.
C. Settling Defendants shall not enter into any agreement with an
E-book Retailer relating to the Sale of E-books that contains a Price
MFN.
D. Settling Defendants shall not retaliate against, or urge any
other E-book Publisher or E-book Retailer to retaliate against, an E-
book Retailer for engaging in any activity that the Settling Defendants
are prohibited by Sections V.A, V.B, and VI.B.2 of this Final Judgment
from restricting, limiting, or impeding in any agreement with an E-book
Retailer. After the expiration of prohibitions in Sections V.A and V.B
of this Final Judgment, this Section V.D shall not prohibit any
Settling Defendant from unilaterally entering into or enforcing any
agreement with an E-book Retailer that restricts, limits, or impedes
the E-book Retailer from setting, altering, or reducing the Retail
Price of any of the Settling Defendant's E-books or from offering price
discounts or any other form of promotions to encourage consumers to
Purchase any of the Settling Defendant's E-books.
E. Settling Defendants shall not enter into or enforce any
agreement, arrangement, understanding, plan, program, combination, or
conspiracy with any E-book Publisher (including another Publisher
Defendant) to raise, stabilize, fix, set, or coordinate the Retail
Price or Wholesale Price of any E-book or fix, set, or coordinate any
term
[[Page 24536]]
or condition relating to the Sale of E-books.
This Section V.E shall not prohibit a Settling Defendant from
entering into and enforcing agreements relating to the distribution of
another E-book Publisher's E-books (not including the E-books of
another Publisher Defendant) or to the co-publication with another E-
book Publisher of specifically identified E-book titles or a particular
author's E-books, or from participating in output-enhancing industry
standard-setting activities relating to E-book security or technology.
F. A Settling Defendant (including each officer of each parent of
the Settling Defendant who exercises direct control over the Settling
Defendant's business decisions or strategies) shall not convey or
otherwise communicate, directly or indirectly (including by
communicating indirectly through an E-book Retailer with the intent
that the E-book Retailer convey information from the communication to
another E-book Publisher or knowledge that it is likely to do so), to
any other E-book Publisher (including to an officer of a parent of a
Publisher Defendant) any competitively sensitive information,
including:
1. Its business plans or strategies;
2. Its past, present, or future wholesale or retail prices or
pricing strategies for books sold in any format (e.g., print books, E-
books, or audio books);
3. Any terms in its agreement(s) with any retailer of books Sold in
any format; or
4. Any terms in its agreement(s) with any author.
This Section V.F shall not prohibit a Settling Defendant from
communicating (a) in a manner and through media consistent with common
and reasonable industry practice, the cover prices or wholesale or
retail prices of books sold in any format to potential purchasers of
those books; or (b) information the Settling Defendant needs to
communicate in connection with (i) its enforcement or assignment of its
intellectual property or contract rights, (ii) a contemplated merger,
acquisition, or purchase or sale of assets, (iii) its distribution of
another E-book Publisher's E-books, or (iv) a business arrangement
under which E-book Publishers agree to co-publish, or an E-book
Publisher agrees to license to another E-book Publisher the publishing
rights to, one or more specifically identified E-book titles or a
particular author's E-books.
VI. Permitted Conduct
A. Nothing in this Final Judgment shall prohibit a Settling
Defendant unilaterally from compensating a retailer, including an E-
book Retailer, for valuable marketing or other promotional services
rendered.
B. Notwithstanding Sections V.A and V.B of this Final Judgment, a
Settling Defendant may enter into Agency Agreements with E-book
Retailers under which the aggregate dollar value of the price discounts
or any other form of promotions to encourage consumers to Purchase one
or more of the Settling Defendant's E-books (as opposed to advertising
or promotions engaged in by the E-book Retailer not specifically tied
or directed to the Settling Defendant's E-books) is restricted;
provided that (1) such agreed restriction shall not interfere with the
E-book Retailer's ability to reduce the final price paid by consumers
to purchase the Settling Defendant's E-books by an aggregate amount
equal to the total commissions the Settling Defendant pays to the E-
book Retailer, over a period of at least one year, in connection with
the Sale of the Settling Defendant's E-books to consumers; (2) the
Settling Defendant shall not restrict, limit, or impede the E-book
Retailer's use of the agreed funds to offer price discounts or any
other form of promotions to encourage consumers to Purchase one or more
E-books; and (3) the method of accounting for the E-book Retailer's
promotional activity does not restrict, limit, or impede the E-book
Retailer from engaging in any form of retail activity or promotion.
VII. Antitrust Compliance
Within thirty days after entry of this Final Judgment, each
Settling Defendant shall designate its general counsel or chief legal
officer, or an employee reporting directly to its general counsel or
chief legal officer, as Antitrust Compliance Officer with
responsibility for ensuring the Settling Defendant's compliance with
this Final Judgment. The Antitrust Compliance Officer shall be
responsible for the following:
A. Furnishing a copy of this Final Judgment, within thirty days of
its entry, to each of the Settling Defendant's officers and directors,
and to each of the Settling Defendant's employees engaged, in whole or
in part, in the distribution or Sale of E-books;
B. Furnishing a copy of this Final Judgment in a timely manner to
each officer, director, or employee who succeeds to any position
identified in Section VII.A of this Final Judgment;
C. Ensuring that each person identified in Sections VII.A and VII.B
of this Final Judgment receives at least four hours of training
annually on the meaning and requirements of this Final Judgment and the
antitrust laws, such training to be delivered by an attorney with
relevant experience in the field of antitrust law;
D. Obtaining, within sixty days after entry of this Final Judgment
and on each anniversary of the entry of this Final Judgment, from each
person identified in Sections VII.A and VII.B of this Final Judgment,
and thereafter maintaining, a certification that each such person (a)
has read, understands, and agrees to abide by the terms of this Final
Judgment; and (b) is not aware of any violation of this Final Judgment
or the antitrust laws or has reported any potential violation to the
Antitrust Compliance Officer;
E. Conducting an annual antitrust compliance audit covering each
person identified in Sections VII.A and VII.B of this Final Judgment,
and maintaining all records pertaining to such audits;
F. Communicating annually to the Settling Defendant's employees
that they may disclose to the Antitrust Compliance Officer, without
reprisal, information concerning any potential violation of this Final
Judgment or the antitrust laws;
G. Taking appropriate action, within three business days of
discovering or receiving credible information concerning an actual or
potential violation of this Final Judgment, to terminate or modify the
Settling Defendant's conduct to assure compliance with this Final
Judgment; and, within seven days of taking such corrective actions,
providing to the Department of Justice a description of the actual or
potential violation of this Final Judgment and the corrective actions
taken;
H. Furnishing to the Department of Justice on a quarterly basis
electronic copies of any non-privileged communications with any Person
containing allegations of Settling Defendants' noncompliance with any
provisions of this Final Judgment;
I. Maintaining, and furnishing to the Department of Justice on a
quarterly basis, a log of all oral and written communications,
excluding privileged or public communications, between or among (1) any
of the Settling Defendant's officers, directors, or employees involved
in the development of the Settling Defendant's plans or strategies
relating to E-books, and (2) any person employed by or associated with
another Publisher Defendant, relating, in whole or in part, to the
distribution or sale in the United States of books sold in any format,
including an identification (by name, employer, and job title) of the
author and recipients of and all participants in the
[[Page 24537]]
communication, the date, time, and duration of the communication, the
medium of the communication, and a description of the subject matter of
the communication (for a collection of communications solely concerning
a single business arrangement that is specifically exempted from the
reporting requirements of Section IV.C of this Final Judgment, the
Settling Defendant may provide a summary of the communications rather
than logging each communication individually); and
J. Providing to the Department of Justice annually, on or before
the anniversary of the entry of this Final Judgment, a written
statement as to the fact and manner of the Settling Defendant's
compliance with Sections IV, V, and VII of this Final Judgment.
VIII. Compliance Inspection
A. For purposes of determining or securing compliance with this
Final Judgment, or of determining whether the Final Judgment should be
modified or vacated, and subject to any legally recognized privilege,
from time to time duly authorized representatives of the Department of
Justice, including consultants and other persons retained by the
Department of Justice, shall, upon written request of an authorized
representative of the Assistant Attorney General in charge of the
Antitrust Division, and on reasonable notice to Settling Defendants, be
permitted:
1. Access during the Settling Defendants' office hours to inspect
and copy, or at the option of the United States, to require Settling
Defendants to provide to the United States hard copy or electronic
copies of all books, ledgers, accounts, records, data, and documents in
the possession, custody, or control of Settling Defendants, relating to
any matters contained in this Final Judgment; and
2. To interview, either informally or on the record, the Settling
Defendants' officers, employees, or agents, who may have their
individual counsel present, regarding such matters. The interviews
shall be subject to the reasonable convenience of the interviewee and
without restraint or interference by Settling Defendants.
B. Upon the written request of an authorized representative of the
Assistant Attorney General in charge of the Antitrust Division,
Settling Defendants shall submit written reports or respond to written
interrogatories, under oath if requested, relating to any of the
matters contained in this Final Judgment as may be requested. Written
reports authorized under this paragraph may, in the sole discretion of
the United States, require Settling Defendants to conduct, at their
cost, an independent audit or analysis relating to any of the matters
contained in this Final Judgment.
C. No information or documents obtained by the means provided in
this Section shall be divulged by the United States to any person other
than an authorized representative of the executive branch of the United
States, except in the course of legal proceedings to which the United
States is a party (including grand jury proceedings), or for the
purpose of securing compliance with this Final Judgment, or as
otherwise required by law.
D. If at the time information or documents are furnished by a
Settling Defendant to the United States, the Settling Defendant
represents and identifies in writing the material in any such
information or documents to which a claim of protection may be asserted
under Rule 26(c)(1)(G) of the Federal Rules of Civil Procedure, and the
Settling Defendant marks each pertinent page of such material,
``Subject to claim of protection under Rule 26(c)(1)(G) of the Federal
Rules of Civil Procedure,'' then the United States shall give the
Settling Defendant ten calendar days notice prior to divulging such
material in any civil or administrative proceeding.
IX. Retention of Jurisdiction
This Court retains jurisdiction to enable any party to apply to
this Court at any time for further orders and directions as may be
necessary or appropriate to carry out or construe this Final Judgment,
to modify any of its provisions, to enforce compliance, and to punish
violations of its provisions.
X. No Limitation on Government Rights
Nothing in this Final Judgment shall limit the right of the United
States to investigate and bring actions to prevent or restrain
violations of the antitrust laws concerning any past, present, or
future conduct, policy, or practice of the Settling Defendants.
XI. Expiration of Final Judgment
Unless this Court grants an extension, this Final Judgment shall
expire five years from the date of its entry.
XII. Public Interest Determination
Entry of this Final Judgment is in the public interest. The parties
have complied with the requirements of the Antitrust Procedures and
Penalties Act, 15 U.S.C. 16, including making copies available to the
public of this Final Judgment, the Competitive Impact Statement, and
any comments thereon and the United States' responses to comments.
Based upon the record before the Court, which includes the Competitive
Impact Statement and any comments and response to comments filed with
the Court, entry of this Final Judgment is in the public interest.
Date:------------------------------------------------------------------
Court approval subject to procedures set forth in the Antitrust
Procedures and Penalties Act, 15 U.S.C. 16
--------------------
United States District Judge
[FR Doc. 2012-9831 Filed 4-23-12; 8:45 am]
BILLING CODE P