Tart Cherries Grown in the States of Michigan, et al.; Final Free and Restricted Percentages for the 2011-12 Crop Year for Tart Cherries, 12748-12752 [2012-5171]
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12748
Proposed Rules
Federal Register
Vol. 77, No. 42
Friday, March 2, 2012
This section of the FEDERAL REGISTER
contains notices to the public of the proposed
issuance of rules and regulations. The
purpose of these notices is to give interested
persons an opportunity to participate in the
rule making prior to the adoption of the final
rules.
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 930
[Doc. No. AMS–FV–11–0085; FV11–930–3
PR]
Tart Cherries Grown in the States of
Michigan, et al.; Final Free and
Restricted Percentages for the 2011–12
Crop Year for Tart Cherries
Agricultural Marketing Service,
USDA.
ACTION: Proposed rule.
AGENCY:
This rule invites comments
on the establishment of final free and
restricted percentages for the 2011–12
crop year under the marketing order for
tart cherries grown in the states of
Michigan, New York, Pennsylvania,
Oregon, Utah, Washington, and
Wisconsin (order). The order is
administered locally by the Cherry
Industry Administrative Board (Board).
This action would establish the
proportion of tart cherries from the 2011
crop which may be handled in
commercial outlets at 88 percent free
and 12 percent restricted. These
percentages should stabilize marketing
conditions by adjusting supply to meet
market demand and help improve
grower returns.
DATES: Comments must be received by
April 2, 2012.
ADDRESSES: Interested persons are
invited to submit written comments
concerning this proposal. Comments
must be sent to the Docket Clerk,
Marketing Order and Agreement
Division, Fruit and Vegetable Program,
AMS, USDA, 1400 Independence
Avenue SW., STOP 0237, Washington,
DC 20250–0237; Fax: (202) 720–8938; or
Internet: https://www.regulations.gov. All
comments should reference the
document number and the date and
page number of this issue of the Federal
Register and will be made available for
public inspection in the Office of the
Docket Clerk during regular business
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SUMMARY:
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hours, or can be viewed at: https://
www.regulations.gov. All comments
submitted in response to this rule will
be included in the record and will be
made available to the public. Please be
advised that the identity of the
individuals or entities submitting the
comments will be made public on the
Internet at the address provided above.
FOR FURTHER INFORMATION CONTACT:
Jennie M. Varela, Marketing Specialist,
or Christian D. Nissen, Regional
Manager, Southeast Marketing Field
Office, Marketing Order and Agreement
Division, Fruit and Vegetable Programs,
AMS, USDA; Telephone: (863) 324–
3375, Fax: (863) 325–8793, or Email:
Jennie.Varela@ams.usda.gov or
Christian.Nissen@ams.usda.gov.
Small businesses may request
information on complying with this
regulation by contacting Laurel May,
Marketing Order and Agreement
Division, Fruit and Vegetable Programs,
AMS, USDA, 1400 Independence
Avenue SW., STOP 0237, Washington,
DC 20250–0237; Telephone: (202) 720–
2491, Fax: (202) 720–8938, or Email:
Laurel.May@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This
proposal is issued under Marketing
Agreement and Order No. 930, both as
amended (7 CFR part 930), regulating
the handling of tart cherries produced in
the States of Michigan, New York,
Pennsylvania, Oregon, Utah,
Washington and Wisconsin, hereinafter
referred to as the ‘‘order.’’ The order is
effective under the Agricultural
Marketing Agreement Act of 1937, as
amended (7 U.S.C. 601–674), hereinafter
referred to as the ‘‘Act.’’
The Department of Agriculture
(USDA) is issuing this rule in
conformance with Executive Order
12866.
This proposal has been reviewed
under Executive Order 12988, Civil
Justice Reform. Under the order
provisions now in effect, final free and
restricted percentages may be
established for tart cherries handled
during the crop year. This proposed rule
would establish final free and restricted
percentages for tart cherries for the
2011–12 crop year, beginning July 1,
2011, through June 30, 2012.
The Act provides that administrative
proceedings must be exhausted before
parties may file suit in court. Under
section 608c(15)(A) of the Act, any
handler subject to an order may file
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with USDA a petition stating that the
order, any provision of the order, or any
obligation imposed in connection with
the order is not in accordance with law
and request a modification of the order
or to be exempted therefrom. A handler
is afforded the opportunity for a hearing
on the petition. After the hearing, USDA
would rule on the petition. The Act
provides that the district court of the
United States in any district in which
the handler is an inhabitant, or has his
or her principal place of business, has
jurisdiction to review USDA’s ruling on
the petition, provided an action is filed
not later than 20 days after the date of
the entry of the ruling.
This rule invites comments on the
establishment of final free and restricted
percentages for the 2011–12 crop year.
This action would establish the
proportion of tart cherries from the 2011
crop which may be handled in
commercial outlets at 88 percent free
and 12 percent restricted. These
percentages should stabilize marketing
conditions by adjusting supply to meet
market demand and help improve
grower returns. The action was
recommended by the Board at a meeting
on September 15, 2011.
Section 930.51(a) of the order
provides authority to regulate volume
by designating free and restricted
percentages for any tart cherries
acquired by handlers in a given crop
year. Section 930.50 prescribes
procedures for computing an optimum
supply based on sales history and for
calculating these free and restricted
percentages. Free percentage volume
may be shipped to any market, while
restricted percentage volume must be
held by handlers in a primary or
secondary reserve, or be diverted or
used for exempt purposes as prescribed
in §§ 930.159 and 930.162 of the
regulations. These activities include, in
part, the development of new products,
sales into new markets, the
development of export markets, and
charitable contributions.
Under § 930.52, only those districts
with an annual average production of at
least six million pounds are subject to
regulation and any district producing a
crop which is less than 50 percent of its
annual average is exempt. The regulated
districts for the 2011–2012 crop year
would be: District 1—Northern
Michigan; District 2—Central Michigan;
District 3—Southern Michigan; District
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4—New York; District 7—Utah; and
District 8—Washington. Districts 5, 6,
and 9 (Oregon, Pennsylvania, and
Wisconsin, respectively) would not be
regulated for the 2011–12 season.
Demand for tart cherries and tart
cherry products tends to be relatively
stable from year to year. Conversely,
annual tart cherry production can vary
greatly. In addition, tart cherries are
processed and can be stored and carried
over from crop year to crop year, further
impacting supply. As a result, supply
and demand for tart cherries are rarely
in balance.
Because demand for tart cherries is
inelastic, total sales volume is not very
responsive to changes in price.
However, prices are very sensitive to
changes in supply. As such, an
oversupply of cherries would have a
sharp negative effect on prices, driving
down grower returns. The Board, aware
of this economic relationship, focuses
on using the volume control provisions
in the order to balance supply and
demand to stabilize industry returns.
Pursuant to § 930.50 of the order, the
Board meets on or about July 1 to review
sales data, inventory data, current crop
forecasts and market conditions for the
upcoming season and, if necessary, to
recommend preliminary free and
restricted percentages if anticipated
supply would exceed demand. After
harvest is complete, but no later than
September 15, the Board meets again to
update their calculations using actual
production data, consider any necessary
adjustments to the preliminary
percentages, and determine if final free
and restricted percentages should be
recommended to the Secretary.
To assist in this process, the Board
uses an optimum supply formula (OSF),
a series of mathematical calculations
using sales history, inventory, and
production data to determine whether
there is a surplus, and if so, how much
volume should be restricted to maintain
optimum supply. The optimum supply
represents the desirable volume of tart
cherries that should be available for sale
in the coming crop year. Optimum
supply is defined as the average free
sales of the prior three years plus
desirable carry-out inventory. Desirable
carry-out is the amount of fruit needed
by the industry to be carried into the
succeeding crop year to meet marketing
demand until the new crop is available.
Desirable carry-out is set by the Board
after considering market circumstances
and needs. This figure can range from
zero to a maximum of 20 million
pounds.
To determine whether the industry
would be in an oversupply situation for
the coming year, the Board compares
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the optimum supply figure and the total
anticipated supply for the coming year.
Anticipated supply includes any
inventory available at the beginning of
the season (carry-in) and the current
year’s estimated production. The carryin figure is subtracted from the optimum
supply to determine the volume of
cherries that would need to be produced
in the current year to provide what is
needed to meet the optimum supply. If
estimated production is less than the
optimum supply minus carry-in, the
Board is required to establish a free
percentage of 100 percent and a
restricted percentage of zero. If
production is greater than the optimum
supply minus carry-in, the difference is
considered surplus. To calculate the
restricted percentage, this surplus
tonnage is divided by the sum of
production in the regulated districts.
The Board met on June 23, 2011, and
computed an optimum supply of 174
million pounds for the 2011–12 crop
year, using the free sales for the three
previous seasons and setting the
desirable carry-out at zero. The Board
then subtracted the estimated carry-in of
57 million pounds from the optimum
supply to calculate the production
needed from the 2011–12 crop to meet
optimum supply. This number, 117
million pounds, was subtracted from
USDA’s estimated 2011–12 production
of 266 million pounds to calculate a
surplus of 149 million pounds of tart
cherries. The surplus was then divided
by the expected production in the
regulated districts (253 million pounds)
to reach a preliminary restricted
percentage of 59 percent for the 2011–
12 crop year.
In discussing the results of the OSF
calculations, members were in
agreement that a restriction was
necessary in order to avoid
oversupplying the market. However,
there was discussion that a 59 percent
restriction may be too restrictive
considering current market conditions.
Board members recognized that the
previous season, inventory had been
tight, requiring two releases from
reserves to meet sales needs. Further, it
was stated that exports would likely
remain strong in the coming season due
to poor production in Europe.
Consequently, the Board concluded
market conditions justified making an
economic adjustment, and the Board
voted to add 30 million pounds to free
supply, reducing the calculated surplus
from 149 million pounds to 119 million
pounds.
In addition, USDA’s ‘‘Guidelines for
Fruit, Vegetable, and Specialty Crop
Marketing Orders’’ specify that 110
percent of recent years’ sales should be
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made available to primary markets each
season before recommendations for
volume regulation are approved.
Accordingly, § 930.50(g) of the order
specifies that in years when restricted
percentages are established, the Board
shall make available tonnage equivalent
to an additional 10 percent of the
average sales of the prior three years for
market expansion (market growth
factor). The Board complied with this
requirement by adding 17 million
pounds (174 million times 10 percent)
to the free supply, further reducing the
surplus to 102 million pounds. After
these two adjustments, the preliminary
restricted percentage was recalculated
as 40 percent, as outlined in the
following table:
Millions of
pounds
Preliminary Calculations:
(1) Average sales of the prior
three years ............................
(2) Plus desirable carry-out ......
(3) Optimum supply calculated
by the Board ..........................
(4) Carry-in as of June 23,
2011 .......................................
(5) Adjusted optimum supply
(item 3 minus item 4) ............
(6) USDA crop estimate ............
(7) Surplus (item 6 minus item
5) ...........................................
(8) Economic adjustment ..........
(9) Market growth factor ...........
(10) Adjusted Surplus (item 7
minus items 8 and 9) ............
(11) Crop estimate for regulated
districts ..................................
174
0
174
57
117
266
149
30
17
102
253
Percent
Preliminary Percentages:
Restricted (item 10 divided by
item 11 × 100) .......................
Free (100 minus restricted percentage) .................................
40
60
The Board met again September 15,
2011, to consider establishing final
volume regulation percentages for the
2011–12 season. The final percentages
are based on the Board’s reported
production figures and the supply and
demand information available in
September. The actual production for
the 2011–12 season was 231 million
pounds, 35 million pounds below
USDA’s June estimate. Concerned about
having an adequate volume of cherries
in the free market with actual
production below the estimate, the
Board voted to make a further
adjustment of 40 million pounds in
addition to the June adjustment. Using
the actual production numbers, and
accounting for the two adjustments, as
well as the market growth factor, the
restricted percentage was recalculated.
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The Board used the same carry-in
figure used in June of 57 million
pounds, and subtracted it from the
optimum supply of 174 million pounds,
calculating the 2011–12 production
volume required to meet the optimum
supply of 117 million pounds. The 117
million pounds was subtracted from the
actual production of 231 million
pounds, resulting in a surplus of 114
million pounds of tart cherries. The
surplus was then reduced by subtracting
the two economic adjustments of 30
million pounds and 40 million pounds,
and the market growth factor of 17
million pounds, resulting in an adjusted
surplus of 27 million pounds. This
surplus was then divided by the actual
production in the regulated districts
(218 million pounds) to calculate a
restricted percentage of 12 percent with
a corresponding free percentage of 88
percent for the 2011–12 crop year, as
outlined in the following table:
Millions of
pounds
Final Calculations:
(1) Average sales of the prior
three years ............................
(2) Plus desirable carry-out ......
(3) Optimum supply calculated
by the Board ..........................
(4) Carry-in as of July 1, 2011 ..
(5) Adjusted optimum supply
(item 3 minus item 4) ............
(6) Board reported production ..
(7) Surplus (item 6 minus item
5) ...........................................
(8) Total economic adjustments
(9) Market growth factor ...........
(10) Adjusted Surplus (item 7
minus items 8 and 9) ............
(11) Crop estimate for regulated
districts ..................................
174
0
174
57
117
231
114
70
17
27
218
Percent
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Final Percentages:
Restricted (item 10 divided by
item 11 × 100) .......................
Free (100 minus restricted percentage) .................................
12
88
The primary purpose of setting
restricted percentages is an attempt to
bring supply and demand into balance.
If the primary market is oversupplied
with cherries, grower prices decline
substantially. Restricted percentages
have benefited grower returns and
helped stabilize the market as compared
to those seasons prior to the
implementation of the order. The Board
believes the available information
indicates that a restricted percentage
should be established for the 2011–12
crop year to avoid oversupplying the
market with tart cherries. Consequently,
based on its discussion of this issue and
the result of the above calculations, the
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Board recommended final percentages
of 88 percent free and 12 percent
restricted by a vote of 13 in favor and
4 against.
Of the four Board members who
opposed the recommendation, one
believed regulation was unnecessary for
the current crop year, while the other
three believed the recommended
percentages were not restrictive enough.
The member who believed the
regulation was too restrictive cited
strong sales in the previous season and
moderate production volume for this
crop year. In its discussion regarding the
establishment of a restricted percentage
for the 2011–12 crop year, the Board did
recognize the strong sales in the
previous season, as well as the fact that
actual production had come in below
the production estimate. In response,
the Board voted to make two
adjustments to make additional volume
available. However, the majority of
Board members still held that market
conditions warranted some level of
restriction. Further, the Board could
meet and recommend the release of
additional volume during the crop year,
if warranted.
One of those who opposed the
recommendation as not being restrictive
enough stated that making the two
adjustments and increasing the free
volume this season could result in large
inventories carrying over into the next
season, which would require increased
restrictions and dampen prices. Another
stated that strong demand might not be
sustained in the coming year and
making additional fruit available at the
onset of the season was premature and
could result in an oversupply of the
market. One opponent also stated that
rather than making adjustments now,
the Board could vote to release a portion
of reserves later in the season to provide
more fruit if necessary. However, most
Board members believed that making
more fruit available to the market was
warranted. Board members cited the two
releases from the previous season, sales
volume from last year, and the smaller
than anticipated crop in support of
making more free tonnage available. It
was also argued that increasing the
volume of cherries available at the onset
of the season could facilitate additional
sales.
After reviewing the available data,
and considering the concerns expressed,
the majority of the Board determined
that a 12 percent restriction would meet
sales needs without oversupplying the
market. Thus, the Board recommended
establishing final percentages of 88
percent free and 12 percent restricted.
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Initial Regulatory Flexibility Analysis
Pursuant to requirements set forth in
the Regulatory Flexibility Act (RFA) (5
U.S.C. 601–612), the Agricultural
Marketing Service (AMS) has
considered the economic impact of this
action on small entities. Accordingly,
AMS has prepared this initial regulatory
flexibility analysis.
The purpose of the RFA is to fit
regulatory actions to the scale of
business subject to such actions in order
that small businesses will not be unduly
or disproportionately burdened.
Marketing orders issued pursuant to the
Act, and rules issued thereunder, are
unique in that they are brought about
through group action of essentially
small entities acting on their own
behalf.
There are approximately 40 handlers
of tart cherries who are subject to
regulation under the marketing order
and approximately 600 producers of tart
cherries in the regulated area. Small
agricultural service firms have been
defined by the Small Business
Administration (SBA) as those having
annual receipts of less than $7,000,000,
and small agricultural producers are
defined as those having annual receipts
of less than $750,000 (13 CFR 121.201).
According to the National
Agricultural Statistics Service, and
Board data, the average annual grower
price for tart cherries during the 2010–
11 season was $0.221 per pound, and
total shipments were around 270
million pounds. Therefore, average
receipts for tart cherry producers were
around $99,000, well below the SBA
threshold for small producers. In 2010,
The Food Institute estimated an f.o.b.
price of $0.84 per pound for frozen tart
cherries, which make up the majority of
processed tart cherries. Using this data,
average annual handler receipts were
about $5.7 million, also below the SBA
threshold for small agricultural service
firms. Assuming a normal distribution,
the majority of producers and handlers
of tart cherries may be classified as
small entities.
The tart cherry industry in the United
States is characterized by wide annual
fluctuations in production. According to
the National Agricultural Statistics
Service, tart cherry production in 2007
was 253 million pounds, 214 million
pounds in 2008, 359 million pounds in
2009, and in 2010, production was 190
million pounds. Because of these
fluctuations, the supply and demand for
tart cherries are rarely in equilibrium.
Demand for tart cherries is inelastic,
meaning changes in price have a
minimal effect on total sales volume.
However, prices are very sensitive to
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changes in supply, and grower prices
vary widely in response to the large
swings in annual supply, with prices
ranging from a low of 7.3 cents in 1987
to a high of 46.4 cents in 1991.
Because of this relationship between
supply and price, oversupplying the
market with tart cherries would have a
sharp negative effect on prices, driving
down grower returns. The Board, aware
of this economic relationship, focuses
on using the volume control authority in
the order in an effort to balance supply
and demand in order to stabilize
industry returns. This authority allows
the industry to set free and restricted
percentages as a way to bring supply
and demand into balance. Free
percentage cherries can be marketed by
handlers to any outlet, while restricted
percentage volume must be held by
handlers in reserve, be diverted or used
for exempted purposes.
This proposal would establish final
free and restricted percentages for the
2011–12 crop year under the order for
tart cherries. This action would control
the supply of tart cherries by
establishing percentages of 88 percent
free and 12 percent restricted for the
2011–12 crop year. These percentages
should stabilize marketing conditions
by adjusting supply to meet market
demand and help improve grower
returns. The action would regulate tart
cherries handled in Michigan, New
York, Utah, and Washington. The
authority for this action is provided for
in §§ 930.51(a) and 930.52 of the order.
The Board recommended this action at
a meeting on September 15, 2011.
As mentioned earlier, the USDA’s
‘‘Guidelines for Fruit, Vegetable, and
Specialty Crop Marketing Orders’’
specify that 110 percent of recent years’
sales should be made available to
primary markets each season before
recommendations for volume regulation
are approved. The quantity available
under this rule is 110 percent of the
quantity shipped in the prior three
years.
This action would result in some fruit
being diverted from the primary
domestic markets. However, there are
secondary uses available for restricted
fruit, including the development of new
products, sales into new markets, the
development of export markets, and
being placed in reserve. While these
alternatives may provide different levels
of return than the sales to primary
markets, they play an important role for
the industry. The areas of new products,
new markets, and the development of
export markets utilize restricted fruit to
develop and expand the market for tart
cherries. Last season, these areas
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accounted for more than 50 million
pounds in sales.
Placing tart cherries into reserves is a
key part of balancing supply and
demand. Although the industry must
bear the costs of handling and storage
for fruit in reserve, reserves warehouse
supplies in large crop years in order to
supplement supplies in short crop
years. The reserves allow the industry to
mitigate the impact of oversupply in
large crop years, while allowing the
industry to maintain and supply
markets in years where production falls
below demand. Further, the costs for
storage, interest, and handling of the
cherries are more than offset by the
increase in price when moving from a
large crop to a short crop year.
In addition, this action would be less
restrictive than in previous seasons and
would be the lowest restricted
percentage since 2008. At this level of
restriction, nearly all restricted fruit
should be utilized by the end of the crop
year. Consequently, it is not anticipated
that this action would unduly burden
growers or handlers.
While this action could result in some
additional costs to the industry, these
costs are more than outweighed by the
benefits. The purpose of setting
restricted percentages is to attempt to
bring supply and demand into balance.
If the primary market (domestic) is
oversupplied with cherries, grower
prices decline substantially. Without
volume control, the primary market
would likely be oversupplied, resulting
in lower grower prices.
The three districts in Michigan, along
with the districts in Utah, New York,
and Washington are the restricted areas
for this crop year with a combined total
production of 218.4 million pounds. A
12 percent restriction means 192.2
million pounds would be available to be
shipped to primary markets from these
four states. The 192.2 million pounds
from the restricted districts, the 12.2
million pounds from the unrestricted
districts (Oregon, Pennsylvania, and
Wisconsin), and the 57 million pound
carry-in inventory would make a total of
261.4 million pounds available as free
tonnage for the primary markets.
To assess the impact that volume
control has on the prices growers
receive for their product, an
econometric model has been developed.
Based on the model, the use of volume
control would have a positive impact on
grower returns for this crop year. With
volume control, grower prices are
estimated to be approximately $0.06 per
pound higher, and total grower revenue
from processed cherries is estimated to
be $6.2 million higher than without
restrictions. The without-restrictions
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scenario assumes that all tart cherries
produced would be delivered to
processors for payments.
Prior to the implementation of the
order, grower price often did not come
close to covering the cost of production.
For the 2011–12 crop year, yield is
estimated at approximately 6,470
pounds per acre. At this level of yield,
the cost of production is estimated to be
$0.33 per pound (costs were estimated
by representatives of Michigan State
University).
In addition, absent volume control,
the industry could start to build large
amounts of unwanted inventories.
These inventories would have a
depressing effect on grower prices. The
econometric model shows for every 1
million-pound increase in carry-in
inventories, a decrease in grower prices
of $0.0037 per pound occurs.
Retail demand is assumed to be
highly inelastic which indicates that
changes in price do not result in
significant changes in the quantity
demanded. Consumer prices largely do
not reflect fluctuations in cherry
supplies. Therefore, this action should
have little or no effect on consumer
prices and should not result in a
reduction in retail sales.
The free and restricted percentages
established by this rule would provide
the market with optimum supply and
apply uniformly to all regulated
handlers in the industry, regardless of
size. As the restriction represents a
percentage of a handler’s volume, the
costs, when applicable, are
proportionate and should not place an
extra burden on small entities as
compared to large entities.
The stabilizing effects of this action
would benefit all handlers by helping
them maintain and expand markets,
despite seasonal supply fluctuations.
Likewise, price stability positively
impacts all growers and handlers by
allowing them to better anticipate the
revenues their tart cherries would
generate. Growers and handlers,
regardless of size, would benefit from
the stabilizing effects of this restriction.
One alternative to this action
considered was to not regulate the
volume of the 2011–12 crop. However,
Board members believed that although
sales have been strong, there is enough
of a surplus to necessitate restricting a
portion of the crop to keep prices stable.
Another alternative considered was
setting the carry-out value at 10 or 20
million pounds in the OSF. Board
members indicated that such a change
would require further consideration by
the Board, and did not receive sufficient
support.
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The Board also considered differing
levels of adjustments under the OSF
when considering supply. The
alternative adjustments were deemed to
be either too small to address industry
needs, or so large that members were
concerned with creating an oversupply.
Therefore, these alternatives were
rejected.
In accordance with the Paperwork
Reduction Act of 1995, (44 U.S.C.
Chapter 35), the order’s information
collection requirements have been
previously approved by the Office of
Management and Budget (OMB) and
assigned OMB No. 0581–0177, Tart
cherries Grown in the States of MI, NY,
PA, OR, UT, WA, and WI. No changes
in those requirements as a result of this
action are necessary. Should any
changes become necessary, they would
be submitted to OMB for approval.
This action would not impose any
additional reporting or recordkeeping
requirements on either small or large
tart cherry handlers. As with all Federal
marketing order programs, reports and
forms are periodically reviewed to
reduce information requirements and
duplication by industry and public
sector agencies.
AMS is committed to complying with
the E–Government Act, to promote the
use of the Internet and other
information technologies to provide
increased opportunities for citizen
access to Government information and
services, and for other purposes.
USDA has not identified any relevant
Federal rules that duplicate, overlap or
conflict with this proposed rule.
In addition, the Board’s meeting was
widely publicized throughout the tart
cherry industry and all interested
persons were invited to attend the
meeting and participate in Board
deliberations on all issues. Like all
Board meetings, the September 15,
2011, meeting was a public meeting and
all entities, both large and small, were
able to express views on this issue.
Finally, interested persons are invited to
submit comments on this proposed rule,
including the regulatory and
informational impacts of this action on
small businesses.
A small business guide on complying
with fruit, vegetable, and specialty crop
marketing agreements and orders may
be viewed at: www.ams.usda.gov/
MarketingOrdersSmallBusinessGuide.
Any questions about the compliance
guide should be sent to Laurel May at
the previously mentioned address in the
FOR FURTHER INFORMATION CONTACT
section.
A 30-day comment period is provided
to allow interested persons to respond
to this proposal. Thirty days is deemed
VerDate Mar<15>2010
15:18 Mar 01, 2012
Jkt 226001
appropriate because this rule would
need to be in place as soon as possible
since handlers are already shipping tart
cherries from the 2011–12 crop. All
written comments timely received will
be considered before a final
determination is made on this matter.
List of Subjects in 7 CFR Part 930
Marketing agreements, Reporting and
recordkeeping requirements, Tart
cherries.
For the reasons set forth in the
preamble, 7 CFR part 930 is proposed to
be amended as follows:
PART 930—TART CHERRIES GROWN
IN THE STATES OF MICHIGAN, NEW
YORK, PENNSYLVANIA, OREGON,
UTAH, WASHINGTON, AND
WISCONSIN
1. The authority citation for 7 CFR
part 930 continues to read as follows:
Authority: 7 U.S.C. 601–674.
2. Section 930.256 is added to read as
follows:
Note: This section will not appear in the
annual Code of Federal Regulations.
§ 930.256 Final free and restricted
percentages for the 2011–12 crop year.
The final percentages for tart cherries
handled by handlers during the crop
year beginning on July 1, 2011, which
shall be free and restricted, respectively,
are designated as follows: Free
percentage, 88 percent and restricted
percentage, 12 percent.
Dated: February 28, 2012.
Robert C. Keeney,
Acting Administrator, Agricultural Marketing
Service.
[FR Doc. 2012–5171 Filed 3–1–12; 8:45 am]
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1260
[Doc. No. AMS–LS–11–0086]
Beef Promotion and Research;
Amendment to the Order
Agricultural Marketing Service,
USDA.
ACTION: Proposed rule.
AGENCY:
This proposed rule would
expand the contracting authority as
established under the Beef Promotion
and Research (Order). The Beef
Research and Information Act (Act)
requires that the Beef Promotion
Operating Committee (BPOC) enter into
SUMMARY:
PO 00000
Frm 00005
Fmt 4702
Sfmt 4702
contracts with established national nonprofit industry-governed organizations
including the Federation of State Beef
Councils to implement programs of
promotion, research, consumer
information, and industry information.
The Act does not define ‘‘national nonprofit industry governed organization,’’
however, the Order states that these
organizations must be governed by a
board of directors representing the cattle
or beef industry on a national basis and
that they were active and ongoing prior
to enactment of the Act. This proposed
rule would change the date requirement
in the Order so that organizations
otherwise qualified could be eligible to
contract with the BPOC for the
implementation and conduct of Beef
Checkoff programs if they have been
active and ongoing for at least two years.
DATES: Written comments must be
received by May 1, 2012.
ADDRESSES: Comments must be posted
online at www.regulations.gov or sent to
Craig Shackelford, Agricultural
Marketing Specialist, Marketing
Programs Division, Livestock and Seed
Program, Agricultural Marketing
Service, USDA, Room 2628–S, STOP
0251, 1400 Independence Avenue SW.,
Washington, DC 20250–0251; or fax to
(202) 720–1125. All comments should
reference the docket number, the date,
and the page number of this issue of the
Federal Register. Comments will be
available for public inspection at the
aforementioned address, as well as on
the Internet at https://
www.regulations.gov/.
FOR FURTHER INFORMATION CONTACT:
Craig Shackelford, Agricultural
Marketing Specialist, Marketing
Programs Division, on 202/720–1115,
fax 202/720–1125, or by email at
craig.shackelford@ams.usda.gov.
SUPPLEMENTARY INFORMATION:
Executive Order 12866
The Office of Management and Budget
has waived the review process required
by Executive Order 12866 for this
action.
Executive Order 12988
This proposed rule has been reviewed
under Executive Order 12988, Civil
Justice Reform. It is not intended to
have retroactive effect.
Section 11 of the Act provides that
nothing in the Act may be construed to
preempt or supersede any other program
relating to beef promotion organized
and operated under the laws of the
United States or any State. There are no
administrative proceedings that must be
exhausted prior to any judicial
challenge to the provisions of this rule.
E:\FR\FM\02MRP1.SGM
02MRP1
Agencies
[Federal Register Volume 77, Number 42 (Friday, March 2, 2012)]
[Proposed Rules]
[Pages 12748-12752]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2012-5171]
========================================================================
Proposed Rules
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains notices to the public of
the proposed issuance of rules and regulations. The purpose of these
notices is to give interested persons an opportunity to participate in
the rule making prior to the adoption of the final rules.
========================================================================
Federal Register / Vol. 77, No. 42 / Friday, March 2, 2012 / Proposed
Rules
[[Page 12748]]
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 930
[Doc. No. AMS-FV-11-0085; FV11-930-3 PR]
Tart Cherries Grown in the States of Michigan, et al.; Final Free
and Restricted Percentages for the 2011-12 Crop Year for Tart Cherries
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Proposed rule.
-----------------------------------------------------------------------
SUMMARY: This rule invites comments on the establishment of final free
and restricted percentages for the 2011-12 crop year under the
marketing order for tart cherries grown in the states of Michigan, New
York, Pennsylvania, Oregon, Utah, Washington, and Wisconsin (order).
The order is administered locally by the Cherry Industry Administrative
Board (Board). This action would establish the proportion of tart
cherries from the 2011 crop which may be handled in commercial outlets
at 88 percent free and 12 percent restricted. These percentages should
stabilize marketing conditions by adjusting supply to meet market
demand and help improve grower returns.
DATES: Comments must be received by April 2, 2012.
ADDRESSES: Interested persons are invited to submit written comments
concerning this proposal. Comments must be sent to the Docket Clerk,
Marketing Order and Agreement Division, Fruit and Vegetable Program,
AMS, USDA, 1400 Independence Avenue SW., STOP 0237, Washington, DC
20250-0237; Fax: (202) 720-8938; or Internet: https://www.regulations.gov. All comments should reference the document number
and the date and page number of this issue of the Federal Register and
will be made available for public inspection in the Office of the
Docket Clerk during regular business hours, or can be viewed at: https://www.regulations.gov. All comments submitted in response to this rule
will be included in the record and will be made available to the
public. Please be advised that the identity of the individuals or
entities submitting the comments will be made public on the Internet at
the address provided above.
FOR FURTHER INFORMATION CONTACT: Jennie M. Varela, Marketing
Specialist, or Christian D. Nissen, Regional Manager, Southeast
Marketing Field Office, Marketing Order and Agreement Division, Fruit
and Vegetable Programs, AMS, USDA; Telephone: (863) 324-3375, Fax:
(863) 325-8793, or Email: Jennie.Varela@ams.usda.gov or
Christian.Nissen@ams.usda.gov.
Small businesses may request information on complying with this
regulation by contacting Laurel May, Marketing Order and Agreement
Division, Fruit and Vegetable Programs, AMS, USDA, 1400 Independence
Avenue SW., STOP 0237, Washington, DC 20250-0237; Telephone: (202) 720-
2491, Fax: (202) 720-8938, or Email: Laurel.May@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This proposal is issued under Marketing
Agreement and Order No. 930, both as amended (7 CFR part 930),
regulating the handling of tart cherries produced in the States of
Michigan, New York, Pennsylvania, Oregon, Utah, Washington and
Wisconsin, hereinafter referred to as the ``order.'' The order is
effective under the Agricultural Marketing Agreement Act of 1937, as
amended (7 U.S.C. 601-674), hereinafter referred to as the ``Act.''
The Department of Agriculture (USDA) is issuing this rule in
conformance with Executive Order 12866.
This proposal has been reviewed under Executive Order 12988, Civil
Justice Reform. Under the order provisions now in effect, final free
and restricted percentages may be established for tart cherries handled
during the crop year. This proposed rule would establish final free and
restricted percentages for tart cherries for the 2011-12 crop year,
beginning July 1, 2011, through June 30, 2012.
The Act provides that administrative proceedings must be exhausted
before parties may file suit in court. Under section 608c(15)(A) of the
Act, any handler subject to an order may file with USDA a petition
stating that the order, any provision of the order, or any obligation
imposed in connection with the order is not in accordance with law and
request a modification of the order or to be exempted therefrom. A
handler is afforded the opportunity for a hearing on the petition.
After the hearing, USDA would rule on the petition. The Act provides
that the district court of the United States in any district in which
the handler is an inhabitant, or has his or her principal place of
business, has jurisdiction to review USDA's ruling on the petition,
provided an action is filed not later than 20 days after the date of
the entry of the ruling.
This rule invites comments on the establishment of final free and
restricted percentages for the 2011-12 crop year. This action would
establish the proportion of tart cherries from the 2011 crop which may
be handled in commercial outlets at 88 percent free and 12 percent
restricted. These percentages should stabilize marketing conditions by
adjusting supply to meet market demand and help improve grower returns.
The action was recommended by the Board at a meeting on September 15,
2011.
Section 930.51(a) of the order provides authority to regulate
volume by designating free and restricted percentages for any tart
cherries acquired by handlers in a given crop year. Section 930.50
prescribes procedures for computing an optimum supply based on sales
history and for calculating these free and restricted percentages. Free
percentage volume may be shipped to any market, while restricted
percentage volume must be held by handlers in a primary or secondary
reserve, or be diverted or used for exempt purposes as prescribed in
Sec. Sec. 930.159 and 930.162 of the regulations. These activities
include, in part, the development of new products, sales into new
markets, the development of export markets, and charitable
contributions.
Under Sec. 930.52, only those districts with an annual average
production of at least six million pounds are subject to regulation and
any district producing a crop which is less than 50 percent of its
annual average is exempt. The regulated districts for the 2011-2012
crop year would be: District 1--Northern Michigan; District 2--Central
Michigan; District 3--Southern Michigan; District
[[Page 12749]]
4--New York; District 7--Utah; and District 8--Washington. Districts 5,
6, and 9 (Oregon, Pennsylvania, and Wisconsin, respectively) would not
be regulated for the 2011-12 season.
Demand for tart cherries and tart cherry products tends to be
relatively stable from year to year. Conversely, annual tart cherry
production can vary greatly. In addition, tart cherries are processed
and can be stored and carried over from crop year to crop year, further
impacting supply. As a result, supply and demand for tart cherries are
rarely in balance.
Because demand for tart cherries is inelastic, total sales volume
is not very responsive to changes in price. However, prices are very
sensitive to changes in supply. As such, an oversupply of cherries
would have a sharp negative effect on prices, driving down grower
returns. The Board, aware of this economic relationship, focuses on
using the volume control provisions in the order to balance supply and
demand to stabilize industry returns.
Pursuant to Sec. 930.50 of the order, the Board meets on or about
July 1 to review sales data, inventory data, current crop forecasts and
market conditions for the upcoming season and, if necessary, to
recommend preliminary free and restricted percentages if anticipated
supply would exceed demand. After harvest is complete, but no later
than September 15, the Board meets again to update their calculations
using actual production data, consider any necessary adjustments to the
preliminary percentages, and determine if final free and restricted
percentages should be recommended to the Secretary.
To assist in this process, the Board uses an optimum supply formula
(OSF), a series of mathematical calculations using sales history,
inventory, and production data to determine whether there is a surplus,
and if so, how much volume should be restricted to maintain optimum
supply. The optimum supply represents the desirable volume of tart
cherries that should be available for sale in the coming crop year.
Optimum supply is defined as the average free sales of the prior three
years plus desirable carry-out inventory. Desirable carry-out is the
amount of fruit needed by the industry to be carried into the
succeeding crop year to meet marketing demand until the new crop is
available. Desirable carry-out is set by the Board after considering
market circumstances and needs. This figure can range from zero to a
maximum of 20 million pounds.
To determine whether the industry would be in an oversupply
situation for the coming year, the Board compares the optimum supply
figure and the total anticipated supply for the coming year.
Anticipated supply includes any inventory available at the beginning of
the season (carry-in) and the current year's estimated production. The
carry-in figure is subtracted from the optimum supply to determine the
volume of cherries that would need to be produced in the current year
to provide what is needed to meet the optimum supply. If estimated
production is less than the optimum supply minus carry-in, the Board is
required to establish a free percentage of 100 percent and a restricted
percentage of zero. If production is greater than the optimum supply
minus carry-in, the difference is considered surplus. To calculate the
restricted percentage, this surplus tonnage is divided by the sum of
production in the regulated districts.
The Board met on June 23, 2011, and computed an optimum supply of
174 million pounds for the 2011-12 crop year, using the free sales for
the three previous seasons and setting the desirable carry-out at zero.
The Board then subtracted the estimated carry-in of 57 million pounds
from the optimum supply to calculate the production needed from the
2011-12 crop to meet optimum supply. This number, 117 million pounds,
was subtracted from USDA's estimated 2011-12 production of 266 million
pounds to calculate a surplus of 149 million pounds of tart cherries.
The surplus was then divided by the expected production in the
regulated districts (253 million pounds) to reach a preliminary
restricted percentage of 59 percent for the 2011-12 crop year.
In discussing the results of the OSF calculations, members were in
agreement that a restriction was necessary in order to avoid
oversupplying the market. However, there was discussion that a 59
percent restriction may be too restrictive considering current market
conditions. Board members recognized that the previous season,
inventory had been tight, requiring two releases from reserves to meet
sales needs. Further, it was stated that exports would likely remain
strong in the coming season due to poor production in Europe.
Consequently, the Board concluded market conditions justified making an
economic adjustment, and the Board voted to add 30 million pounds to
free supply, reducing the calculated surplus from 149 million pounds to
119 million pounds.
In addition, USDA's ``Guidelines for Fruit, Vegetable, and
Specialty Crop Marketing Orders'' specify that 110 percent of recent
years' sales should be made available to primary markets each season
before recommendations for volume regulation are approved. Accordingly,
Sec. 930.50(g) of the order specifies that in years when restricted
percentages are established, the Board shall make available tonnage
equivalent to an additional 10 percent of the average sales of the
prior three years for market expansion (market growth factor). The
Board complied with this requirement by adding 17 million pounds (174
million times 10 percent) to the free supply, further reducing the
surplus to 102 million pounds. After these two adjustments, the
preliminary restricted percentage was recalculated as 40 percent, as
outlined in the following table:
------------------------------------------------------------------------
Millions
of pounds
------------------------------------------------------------------------
Preliminary Calculations:
(1) Average sales of the prior three years................. 174
(2) Plus desirable carry-out............................... 0
(3) Optimum supply calculated by the Board................. 174
(4) Carry-in as of June 23, 2011........................... 57
(5) Adjusted optimum supply (item 3 minus item 4).......... 117
(6) USDA crop estimate..................................... 266
(7) Surplus (item 6 minus item 5).......................... 149
(8) Economic adjustment.................................... 30
(9) Market growth factor................................... 17
(10) Adjusted Surplus (item 7 minus items 8 and 9)......... 102
(11) Crop estimate for regulated districts................. 253
------------------------------------------------------------------------
Percent
------------------------------------------------------------------------
Preliminary Percentages:
Restricted (item 10 divided by item 11 x 100).............. 40
Free (100 minus restricted percentage)..................... 60
------------------------------------------------------------------------
The Board met again September 15, 2011, to consider establishing
final volume regulation percentages for the 2011-12 season. The final
percentages are based on the Board's reported production figures and
the supply and demand information available in September. The actual
production for the 2011-12 season was 231 million pounds, 35 million
pounds below USDA's June estimate. Concerned about having an adequate
volume of cherries in the free market with actual production below the
estimate, the Board voted to make a further adjustment of 40 million
pounds in addition to the June adjustment. Using the actual production
numbers, and accounting for the two adjustments, as well as the market
growth factor, the restricted percentage was recalculated.
[[Page 12750]]
The Board used the same carry-in figure used in June of 57 million
pounds, and subtracted it from the optimum supply of 174 million
pounds, calculating the 2011-12 production volume required to meet the
optimum supply of 117 million pounds. The 117 million pounds was
subtracted from the actual production of 231 million pounds, resulting
in a surplus of 114 million pounds of tart cherries. The surplus was
then reduced by subtracting the two economic adjustments of 30 million
pounds and 40 million pounds, and the market growth factor of 17
million pounds, resulting in an adjusted surplus of 27 million pounds.
This surplus was then divided by the actual production in the regulated
districts (218 million pounds) to calculate a restricted percentage of
12 percent with a corresponding free percentage of 88 percent for the
2011-12 crop year, as outlined in the following table:
------------------------------------------------------------------------
Millions
of pounds
------------------------------------------------------------------------
Final Calculations:
(1) Average sales of the prior three years................. 174
(2) Plus desirable carry-out............................... 0
(3) Optimum supply calculated by the Board................. 174
(4) Carry-in as of July 1, 2011............................ 57
(5) Adjusted optimum supply (item 3 minus item 4).......... 117
(6) Board reported production.............................. 231
(7) Surplus (item 6 minus item 5).......................... 114
(8) Total economic adjustments............................. 70
(9) Market growth factor................................... 17
(10) Adjusted Surplus (item 7 minus items 8 and 9)......... 27
(11) Crop estimate for regulated districts................. 218
------------------------------------------------------------------------
Percent
------------------------------------------------------------------------
Final Percentages:
Restricted (item 10 divided by item 11 x 100).............. 12
Free (100 minus restricted percentage)..................... 88
------------------------------------------------------------------------
The primary purpose of setting restricted percentages is an attempt
to bring supply and demand into balance. If the primary market is
oversupplied with cherries, grower prices decline substantially.
Restricted percentages have benefited grower returns and helped
stabilize the market as compared to those seasons prior to the
implementation of the order. The Board believes the available
information indicates that a restricted percentage should be
established for the 2011-12 crop year to avoid oversupplying the market
with tart cherries. Consequently, based on its discussion of this issue
and the result of the above calculations, the Board recommended final
percentages of 88 percent free and 12 percent restricted by a vote of
13 in favor and 4 against.
Of the four Board members who opposed the recommendation, one
believed regulation was unnecessary for the current crop year, while
the other three believed the recommended percentages were not
restrictive enough. The member who believed the regulation was too
restrictive cited strong sales in the previous season and moderate
production volume for this crop year. In its discussion regarding the
establishment of a restricted percentage for the 2011-12 crop year, the
Board did recognize the strong sales in the previous season, as well as
the fact that actual production had come in below the production
estimate. In response, the Board voted to make two adjustments to make
additional volume available. However, the majority of Board members
still held that market conditions warranted some level of restriction.
Further, the Board could meet and recommend the release of additional
volume during the crop year, if warranted.
One of those who opposed the recommendation as not being
restrictive enough stated that making the two adjustments and
increasing the free volume this season could result in large
inventories carrying over into the next season, which would require
increased restrictions and dampen prices. Another stated that strong
demand might not be sustained in the coming year and making additional
fruit available at the onset of the season was premature and could
result in an oversupply of the market. One opponent also stated that
rather than making adjustments now, the Board could vote to release a
portion of reserves later in the season to provide more fruit if
necessary. However, most Board members believed that making more fruit
available to the market was warranted. Board members cited the two
releases from the previous season, sales volume from last year, and the
smaller than anticipated crop in support of making more free tonnage
available. It was also argued that increasing the volume of cherries
available at the onset of the season could facilitate additional sales.
After reviewing the available data, and considering the concerns
expressed, the majority of the Board determined that a 12 percent
restriction would meet sales needs without oversupplying the market.
Thus, the Board recommended establishing final percentages of 88
percent free and 12 percent restricted.
Initial Regulatory Flexibility Analysis
Pursuant to requirements set forth in the Regulatory Flexibility
Act (RFA) (5 U.S.C. 601-612), the Agricultural Marketing Service (AMS)
has considered the economic impact of this action on small entities.
Accordingly, AMS has prepared this initial regulatory flexibility
analysis.
The purpose of the RFA is to fit regulatory actions to the scale of
business subject to such actions in order that small businesses will
not be unduly or disproportionately burdened. Marketing orders issued
pursuant to the Act, and rules issued thereunder, are unique in that
they are brought about through group action of essentially small
entities acting on their own behalf.
There are approximately 40 handlers of tart cherries who are
subject to regulation under the marketing order and approximately 600
producers of tart cherries in the regulated area. Small agricultural
service firms have been defined by the Small Business Administration
(SBA) as those having annual receipts of less than $7,000,000, and
small agricultural producers are defined as those having annual
receipts of less than $750,000 (13 CFR 121.201).
According to the National Agricultural Statistics Service, and
Board data, the average annual grower price for tart cherries during
the 2010-11 season was $0.221 per pound, and total shipments were
around 270 million pounds. Therefore, average receipts for tart cherry
producers were around $99,000, well below the SBA threshold for small
producers. In 2010, The Food Institute estimated an f.o.b. price of
$0.84 per pound for frozen tart cherries, which make up the majority of
processed tart cherries. Using this data, average annual handler
receipts were about $5.7 million, also below the SBA threshold for
small agricultural service firms. Assuming a normal distribution, the
majority of producers and handlers of tart cherries may be classified
as small entities.
The tart cherry industry in the United States is characterized by
wide annual fluctuations in production. According to the National
Agricultural Statistics Service, tart cherry production in 2007 was 253
million pounds, 214 million pounds in 2008, 359 million pounds in 2009,
and in 2010, production was 190 million pounds. Because of these
fluctuations, the supply and demand for tart cherries are rarely in
equilibrium.
Demand for tart cherries is inelastic, meaning changes in price
have a minimal effect on total sales volume. However, prices are very
sensitive to
[[Page 12751]]
changes in supply, and grower prices vary widely in response to the
large swings in annual supply, with prices ranging from a low of 7.3
cents in 1987 to a high of 46.4 cents in 1991.
Because of this relationship between supply and price,
oversupplying the market with tart cherries would have a sharp negative
effect on prices, driving down grower returns. The Board, aware of this
economic relationship, focuses on using the volume control authority in
the order in an effort to balance supply and demand in order to
stabilize industry returns. This authority allows the industry to set
free and restricted percentages as a way to bring supply and demand
into balance. Free percentage cherries can be marketed by handlers to
any outlet, while restricted percentage volume must be held by handlers
in reserve, be diverted or used for exempted purposes.
This proposal would establish final free and restricted percentages
for the 2011-12 crop year under the order for tart cherries. This
action would control the supply of tart cherries by establishing
percentages of 88 percent free and 12 percent restricted for the 2011-
12 crop year. These percentages should stabilize marketing conditions
by adjusting supply to meet market demand and help improve grower
returns. The action would regulate tart cherries handled in Michigan,
New York, Utah, and Washington. The authority for this action is
provided for in Sec. Sec. 930.51(a) and 930.52 of the order. The Board
recommended this action at a meeting on September 15, 2011.
As mentioned earlier, the USDA's ``Guidelines for Fruit, Vegetable,
and Specialty Crop Marketing Orders'' specify that 110 percent of
recent years' sales should be made available to primary markets each
season before recommendations for volume regulation are approved. The
quantity available under this rule is 110 percent of the quantity
shipped in the prior three years.
This action would result in some fruit being diverted from the
primary domestic markets. However, there are secondary uses available
for restricted fruit, including the development of new products, sales
into new markets, the development of export markets, and being placed
in reserve. While these alternatives may provide different levels of
return than the sales to primary markets, they play an important role
for the industry. The areas of new products, new markets, and the
development of export markets utilize restricted fruit to develop and
expand the market for tart cherries. Last season, these areas accounted
for more than 50 million pounds in sales.
Placing tart cherries into reserves is a key part of balancing
supply and demand. Although the industry must bear the costs of
handling and storage for fruit in reserve, reserves warehouse supplies
in large crop years in order to supplement supplies in short crop
years. The reserves allow the industry to mitigate the impact of
oversupply in large crop years, while allowing the industry to maintain
and supply markets in years where production falls below demand.
Further, the costs for storage, interest, and handling of the cherries
are more than offset by the increase in price when moving from a large
crop to a short crop year.
In addition, this action would be less restrictive than in previous
seasons and would be the lowest restricted percentage since 2008. At
this level of restriction, nearly all restricted fruit should be
utilized by the end of the crop year. Consequently, it is not
anticipated that this action would unduly burden growers or handlers.
While this action could result in some additional costs to the
industry, these costs are more than outweighed by the benefits. The
purpose of setting restricted percentages is to attempt to bring supply
and demand into balance. If the primary market (domestic) is
oversupplied with cherries, grower prices decline substantially.
Without volume control, the primary market would likely be
oversupplied, resulting in lower grower prices.
The three districts in Michigan, along with the districts in Utah,
New York, and Washington are the restricted areas for this crop year
with a combined total production of 218.4 million pounds. A 12 percent
restriction means 192.2 million pounds would be available to be shipped
to primary markets from these four states. The 192.2 million pounds
from the restricted districts, the 12.2 million pounds from the
unrestricted districts (Oregon, Pennsylvania, and Wisconsin), and the
57 million pound carry-in inventory would make a total of 261.4 million
pounds available as free tonnage for the primary markets.
To assess the impact that volume control has on the prices growers
receive for their product, an econometric model has been developed.
Based on the model, the use of volume control would have a positive
impact on grower returns for this crop year. With volume control,
grower prices are estimated to be approximately $0.06 per pound higher,
and total grower revenue from processed cherries is estimated to be
$6.2 million higher than without restrictions. The without-restrictions
scenario assumes that all tart cherries produced would be delivered to
processors for payments.
Prior to the implementation of the order, grower price often did
not come close to covering the cost of production. For the 2011-12 crop
year, yield is estimated at approximately 6,470 pounds per acre. At
this level of yield, the cost of production is estimated to be $0.33
per pound (costs were estimated by representatives of Michigan State
University).
In addition, absent volume control, the industry could start to
build large amounts of unwanted inventories. These inventories would
have a depressing effect on grower prices. The econometric model shows
for every 1 million-pound increase in carry-in inventories, a decrease
in grower prices of $0.0037 per pound occurs.
Retail demand is assumed to be highly inelastic which indicates
that changes in price do not result in significant changes in the
quantity demanded. Consumer prices largely do not reflect fluctuations
in cherry supplies. Therefore, this action should have little or no
effect on consumer prices and should not result in a reduction in
retail sales.
The free and restricted percentages established by this rule would
provide the market with optimum supply and apply uniformly to all
regulated handlers in the industry, regardless of size. As the
restriction represents a percentage of a handler's volume, the costs,
when applicable, are proportionate and should not place an extra burden
on small entities as compared to large entities.
The stabilizing effects of this action would benefit all handlers
by helping them maintain and expand markets, despite seasonal supply
fluctuations. Likewise, price stability positively impacts all growers
and handlers by allowing them to better anticipate the revenues their
tart cherries would generate. Growers and handlers, regardless of size,
would benefit from the stabilizing effects of this restriction.
One alternative to this action considered was to not regulate the
volume of the 2011-12 crop. However, Board members believed that
although sales have been strong, there is enough of a surplus to
necessitate restricting a portion of the crop to keep prices stable.
Another alternative considered was setting the carry-out value at
10 or 20 million pounds in the OSF. Board members indicated that such a
change would require further consideration by the Board, and did not
receive sufficient support.
[[Page 12752]]
The Board also considered differing levels of adjustments under the
OSF when considering supply. The alternative adjustments were deemed to
be either too small to address industry needs, or so large that members
were concerned with creating an oversupply. Therefore, these
alternatives were rejected.
In accordance with the Paperwork Reduction Act of 1995, (44 U.S.C.
Chapter 35), the order's information collection requirements have been
previously approved by the Office of Management and Budget (OMB) and
assigned OMB No. 0581-0177, Tart cherries Grown in the States of MI,
NY, PA, OR, UT, WA, and WI. No changes in those requirements as a
result of this action are necessary. Should any changes become
necessary, they would be submitted to OMB for approval.
This action would not impose any additional reporting or
recordkeeping requirements on either small or large tart cherry
handlers. As with all Federal marketing order programs, reports and
forms are periodically reviewed to reduce information requirements and
duplication by industry and public sector agencies.
AMS is committed to complying with the E-Government Act, to promote
the use of the Internet and other information technologies to provide
increased opportunities for citizen access to Government information
and services, and for other purposes.
USDA has not identified any relevant Federal rules that duplicate,
overlap or conflict with this proposed rule.
In addition, the Board's meeting was widely publicized throughout
the tart cherry industry and all interested persons were invited to
attend the meeting and participate in Board deliberations on all
issues. Like all Board meetings, the September 15, 2011, meeting was a
public meeting and all entities, both large and small, were able to
express views on this issue. Finally, interested persons are invited to
submit comments on this proposed rule, including the regulatory and
informational impacts of this action on small businesses.
A small business guide on complying with fruit, vegetable, and
specialty crop marketing agreements and orders may be viewed at:
www.ams.usda.gov/MarketingOrdersSmallBusinessGuide. Any questions about
the compliance guide should be sent to Laurel May at the previously
mentioned address in the FOR FURTHER INFORMATION CONTACT section.
A 30-day comment period is provided to allow interested persons to
respond to this proposal. Thirty days is deemed appropriate because
this rule would need to be in place as soon as possible since handlers
are already shipping tart cherries from the 2011-12 crop. All written
comments timely received will be considered before a final
determination is made on this matter.
List of Subjects in 7 CFR Part 930
Marketing agreements, Reporting and recordkeeping requirements,
Tart cherries.
For the reasons set forth in the preamble, 7 CFR part 930 is
proposed to be amended as follows:
PART 930--TART CHERRIES GROWN IN THE STATES OF MICHIGAN, NEW YORK,
PENNSYLVANIA, OREGON, UTAH, WASHINGTON, AND WISCONSIN
1. The authority citation for 7 CFR part 930 continues to read as
follows:
Authority: 7 U.S.C. 601-674.
2. Section 930.256 is added to read as follows:
Note: This section will not appear in the annual Code of
Federal Regulations.
Sec. 930.256 Final free and restricted percentages for the 2011-12
crop year.
The final percentages for tart cherries handled by handlers during
the crop year beginning on July 1, 2011, which shall be free and
restricted, respectively, are designated as follows: Free percentage,
88 percent and restricted percentage, 12 percent.
Dated: February 28, 2012.
Robert C. Keeney,
Acting Administrator, Agricultural Marketing Service.
[FR Doc. 2012-5171 Filed 3-1-12; 8:45 am]
BILLING CODE 3410-02-P