Christmas Tree Promotion, Research, and Information Order, 69094-69110 [2011-28798]
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69094
Federal Register / Vol. 76, No. 216 / Tuesday, November 8, 2011 / Rules and Regulations
IMPORT ASSESSMENT TABLE—
Continued
IMPORT ASSESSMENT TABLE—
Continued
[Raw cotton fiber]
[Raw cotton fiber]
tkelley on DSK3SPTVN1PROD with RULES
HTS No.
6302100008
6302100015
6302213010
6302213020
6302213030
6302213040
6302213050
6302215010
6302215020
6302215030
6302215040
6302215050
6302217010
6302217020
6302217030
6302217040
6302217050
6302219010
6302219020
6302219030
6302219040
6302219050
6302221010
6302221020
6302221030
6302221040
6302221050
6302221060
6302222010
6302222020
6302222030
6302290020
6302313010
6302313020
6302313030
6302313040
6302313050
6302315010
6302315020
6302315030
6302315040
6302315050
6302317010
6302317020
6302317030
6302317040
6302317050
6302319010
6302319020
6302319030
6302319040
6302319050
6302321010
6302321020
6302321030
6302321040
6302321050
6302321060
6302322010
6302322020
6302322030
6302322040
6302322050
6302322060
6302390030
6302402010
6302511000
6302512000
6302513000
VerDate Mar<15>2010
..............
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..............
Conv.
fact.
Cents/kg
1.1073
1.1073
1.1073
1.1073
1.1073
1.1073
1.1073
0.7751
0.7751
0.7751
0.7751
0.7751
1.1073
1.1073
1.1073
1.1073
1.1073
0.7751
0.7751
0.7751
0.7751
0.7751
0.5537
0.3876
0.5537
0.3876
0.3876
0.3876
0.3876
0.3876
0.3876
0.2215
1.1073
1.1073
1.1073
1.1073
1.1073
0.7751
0.7751
0.7751
0.7751
0.7751
1.1073
1.1073
1.1073
1.1073
1.1073
0.7751
0.7751
0.7751
0.7751
0.7751
0.5537
0.3876
0.5537
0.3876
0.3876
0.3876
0.5537
0.3876
0.5537
0.3876
0.3876
0.3876
0.2215
0.9412
0.5537
0.8305
0.5537
15:12 Nov 07, 2011
1.4024
1.4024
1.4024
1.4024
1.4024
1.4024
1.4024
0.9817
0.9817
0.9817
0.9817
0.9817
1.4024
1.4024
1.4024
1.4024
1.4024
0.9817
0.9817
0.9817
0.9817
0.9817
0.7012
0.4909
0.7012
0.4909
0.4909
0.4909
0.4909
0.4909
0.4909
0.2805
1.4024
1.4024
1.4024
1.4024
1.4024
0.9817
0.9817
0.9817
0.9817
0.9817
1.4024
1.4024
1.4024
1.4024
1.4024
0.9817
0.9817
0.9817
0.9817
0.9817
0.7012
0.4909
0.7012
0.4909
0.4909
0.4909
0.7012
0.4909
0.7012
0.4909
0.4909
0.4909
0.2805
1.1921
0.7012
1.0518
0.7012
Jkt 226001
Conv.
fact.
HTS No.
6302514000
6302593020
6302600010
6302600020
6302600030
6302910005
6302910015
6302910025
6302910035
6302910045
6302910050
6302910060
6302931000
6302932000
6302992000
6303191100
6303910010
6303910020
6303921000
6303922010
6303922030
6303922050
6303990010
6304111000
6304113000
6304190500
6304191000
6304191500
6304192000
6304193060
6304910020
6304910070
6304920000
6304996040
6505901515
6505901525
6505901540
6505902030
6505902060
6505902545
6507000000
9404901000
9404908020
9404908040
9404908505
9404908536
9404909505
9404909570
..............
..............
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..............
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..............
..............
..............
..............
*
*
*
*
0.7751
0.5537
1.1073
0.9966
0.9966
0.9966
1.1073
0.9966
0.9966
0.9966
0.9966
0.9966
0.4429
0.4429
0.2215
0.8859
0.6090
0.6090
0.2768
0.2768
0.2768
0.2768
0.2768
0.9966
0.1107
0.9966
1.1073
0.3876
0.3876
0.2215
0.8859
0.2215
0.8859
0.2215
1.1189
0.5594
1.1189
0.9412
0.9412
0.5537
0.3986
0.2104
0.9966
0.9966
0.6644
0.0997
0.6644
0.2658
0.9817
0.7012
1.4024
1.2622
1.2622
1.2622
1.4024
1.2622
1.2622
1.2622
1.2622
1.2622
0.5610
0.5610
0.2805
1.1220
0.7713
0.7713
0.3506
0.3506
0.3506
0.3506
0.3506
1.2622
0.1402
1.2622
1.4024
0.4909
0.4909
0.2805
1.1220
0.2805
1.1220
0.2805
1.4170
0.7085
1.4170
1.1921
1.1921
0.7012
0.5049
0.2665
1.2622
1.2622
0.8415
0.1262
0.8415
0.3366
*
Dated: November 1, 2011.
David R. Shipman,
Acting Administrator.
[FR Doc. 2011–28795 Filed 11–7–11; 8:45 am]
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Agricultural Marketing Service
7 CFR Part 1214
Cents/kg
Authority: 7 U.S.C. 2101–2118.
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
[Doc. No. AMS–FV–10–0008–FR–1A]
RIN 0581–AD00
Christmas Tree Promotion, Research,
and Information Order
Agricultural Marketing Service,
USDA.
ACTION: Final rule.
AGENCY:
This rule establishes an
industry-funded promotion, research,
and information program for fresh cut
Christmas trees. The Christmas Tree
Promotion, Research, and Information
Order (Order) is authorized under the
Commodity Promotion, Research, and
Information Act of 1996 (1996 Act). The
Order will establish a national
Christmas Tree Promotion Board
(Board) comprised of 11 producers and
one importer. Under the Order,
producers and importers of fresh cut
Christmas trees will pay an initial
assessment of fifteen cents per
Christmas tree. Producers and importers
that produce or import less than 500
Christmas trees annually will be exempt
from the assessment. A referendum will
be conducted, among producers and
importers, three years after the
collection of assessments begin to
determine if Christmas tree producers
and importers favor the continuation of
this program.
DATES: Effective November 9, 2011.
FOR FURTHER INFORMATION CONTACT:
Patricia A. Petrella, Marketing
Specialist, Research and Promotion
Division, Fruit and Vegetable Programs,
AMS, USDA, 1400 Independence
Avenue SW., Room 1406, Stop 0244,
Washington, DC 20250–0244; telephone:
(301) 334–2891; or facsimile: (301) 334–
2896; or email:
Patricia.Petrella@ams.usda.gov.
SUMMARY:
This
Order is issued pursuant to the
Commodity Promotion, Research, and
Information Act of 1996 (1996 Act)
(7 U.S.C. 7411–7425).
As part of this rulemaking process, a
proposed rule was published in the
Federal Register on November 8, 2010
(75 FR 68512). That rule provided for a
60-day comment period which ended on
February 7, 2011. Five hundred
comments were received. As requested
by a member of Congress and several
North Carolina producers, the comment
period was reopened for 15 days (76 FR
9695, February 22, 2011). That comment
SUPPLEMENTARY INFORMATION:
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Federal Register / Vol. 76, No. 216 / Tuesday, November 8, 2011 / Rules and Regulations
period ended on March 9, 2011. An
additional 65 comments were received.
All comments are addressed later in this
rule.
Executive Order 12866
This final rule has been determined
not significant for purposes of Executive
Order 12866 and therefore has not been
reviewed by the Office of Management
and Budget (OMB).
tkelley on DSK3SPTVN1PROD with RULES
Executive Order 12988
This final rule has been reviewed
under Executive Order 12988, Civil
Justice Reform. It is not intended to
have retroactive effect. Section 524 of
the 1996 Act provides that it shall not
affect or preempt any other Federal or
State law authorizing promotion or
research relating to an agricultural
commodity.
Under section 519 of the 1996 Act, a
person subject to an order may file a
written petition with the Department
stating that an order, any provision of an
order, or any obligation imposed in
connection with an order, is not
established in accordance with the law,
and requesting a modification of an
order or an exemption from an order.
Any petition filed challenging an order,
any provision of an order, or any
obligation imposed in connection with
an order, shall be filed within two years
after the effective date of an order,
provision, or obligation subject to
challenge in the petition. The petitioner
will have the opportunity for a hearing
on the petition. Thereafter, the
Department will issue a ruling on the
petition. The 1996 Act provides that the
district court of the United States for
any district in which the petitioner
resides or conducts business shall have
the jurisdiction to review a final ruling
on the petition, if the petitioner files a
complaint for that purpose not later
than 20 days after the date of the entry
of the Department’s final ruling.
Executive Order 13132
This final rule has been reviewed
under Executive Order 13132,
Federalism. Section 524 of the 1996 Act
provides that the Act shall not affect or
preempt any other Federal or State law
authorizing promotion or research
relating to an agricultural commodity.
The proponent, the Christmas Tree
Checkoff Task Force is an industry wide
group of producers and importers that
support this proposed program. They
have conducted meetings throughout
the United States with several State and
multi-State Christmas tree
organizations. The proposed program is
not intended to duplicate any State
program. The proponents have
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Jkt 226001
determined that they need a mechanism
that would be sustainable over time. A
national Christmas tree research and
promotion program would accomplish
this goal.
Summary
This rule establishes an industryfunded promotion, research, and
information program for fresh cut
Christmas trees. The Christmas Tree
Promotion, Research, and Information
Order (Order), was submitted to the
Department of Agriculture (Department)
by the Christmas Tree Checkoff Task
Force (Task Force), an industry wide
group of producers and importers that
support this program. Under the Order,
producers and importers of fresh cut
Christmas trees will pay an initial
assessment of $0.15 cents per tree,
which would be paid to the Christmas
Tree Promotion Board (Board). This
Board will be responsible for
administration and operation of the
Order. Producers and importers that
produce or import less than 500
Christmas trees annually will be exempt
from the assessment. The program is
authorized under the Commodity
Promotion, Research, and Information
Act of 1996 (1996 Act).
A referendum will be conducted,
among producers and importers, three
years after the collection of assessments
begin to determine if Christmas tree
producers and importers favor the
continuation of this program. A final
rule on the referendum procedures will
be published in the Federal Register at
a later time. The rule also announces the
Agricultural Marketing Service’s (AMS)
approval of new Christmas tree
information collection requirements by
the OMB for the operation of the Order.
Authority in 1996 Act
The Order is authorized under the
1996 Act which authorizes USDA to
establish agricultural commodity
research and promotion orders which
may include a combination of
promotion, research, industry
information, and consumer information
activities funded by mandatory
assessments. These programs are
designed to maintain and expand
markets and uses for agricultural
commodities. As defined under section
513(1)(D) of the 1996 Act, agricultural
commodities include fresh cut
Christmas trees. The Order will provide
for the development and financing of a
coordinated program of research,
promotion, and information for
Christmas trees.
The 1996 Act provides for a number
of optional provisions that allow the
tailoring of orders for different
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69095
commodities. Section 516 of the 1996
Act provides permissive terms for
orders, and other sections provide for
alternatives. For example, section 514 of
the 1996 Act provides for orders
applicable to (1) Producers, (2) first
handlers and others in the marketing
chain as appropriate, and (3) importers
(if imports are subject to assessments).
Section 516 states that an order may
include an exemption of de minimis
quantities of an agricultural commodity;
different payment and reporting
schedules; coverage of research,
promotion, and information activities to
expand, improve, or make more efficient
the marketing or use of an agricultural
commodity in both domestic and
foreign markets; provision for reserve
funds; provision for credits for generic
and branded activities; and assessment
of imports.
In addition, section 518 of the 1996
Act provides for referenda to ascertain
approval of an order to be conducted
either prior to its going into effect or
within three years after assessments first
begin under the order. An order also
may provide for its approval in a
referendum based upon different voting
patterns. Section 515 provides for
establishment of a board or council from
among producers, first handlers and
others in the marketing chain as
appropriate, and importers, if imports
are subject to assessment.
Industry Background
Christmas trees have been
commercially sold in the United States
since about 1850, when most were cut
from wild stands. In the last 55 to 60
years, Christmas trees have been farmed
and harvested as an agricultural row
crop. Most Christmas trees are now
grown on or selected and cut by
consumers on tree farms. The U.S.
Christmas tree industry consists of over
12,000 farms producing over 17 million
Christmas trees per year. The best
selling Christmas trees are Scotch pine,
Douglas fir, noble fir, Fraser fir, Virginia
pine, balsam fir and white pine.
Christmas trees are grown for retail
sale in almost all U.S. states. Oregon,
Michigan, Wisconsin, North Carolina
and Pennsylvania together produce
more than 75 percent of the trees
produced each year. During 2007, 47 out
of the 50 States contributed to the
production of Christmas trees.
Competition
The fresh cut Christmas tree industry
competes directly with the artificial
Christmas tree industry. Artificial
Christmas tree companies advertise
heavily throughout the fall and
Christmas seasons. According to data
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supplied by the proponents artificial
tree purchases have increased from 9.8
million in 2003 to 17.4 million in 2007.
Imports
According to U.S. Department of
Commerce, U.S. Census Bureau, Foreign
Trade Statistics, imports of Christmas
trees from 2006 through 2008 averaged
about 1.9 million trees. During those
years, imports from Canada accounted
for 99.72 percent of the total imports.
Italy, Columbia and Mali comprised
about .28 million trees or less than one
percent. For the same period, these
imports were valued at $27.427 million
dollars.
tkelley on DSK3SPTVN1PROD with RULES
Prices
According to the Task Force, in 2007
the average price per tree for a Noble
was approximately $18.00 and the
average price per tree for a Douglas was
$11.00. By averaging these two types of
Christmas trees, prices would be
approximately $15 per tree. With 31
million trees cut in 2007, the value
would be approximately $465 million
(value at point of first sale).
Need for a Program
A national research and promotion
program for Christmas trees would help
the industry to address the many market
problems it currently faces. According
to the Task Force, two main factors
currently affecting Christmas tree sales,
both in the domestic market and abroad,
are increased competition and changing
consumer habits.
According to additional data supplied
by the Task Force, the market share of
fresh Christmas trees in the U.S. from
1965 to 2008 has declined by 6 percent.
In comparison, the market share of
artificial trees has increased 655 percent
from 1965 to 2008.
According to the proponent data,
sales of fresh cut Christmas trees
decreased by 15 million trees from 37
million trees sold in 1991 down to 22
million trees sold in 2002. The industry
saw an increase in sales in 2003 through
2007 when the industry conducted a
voluntary marketing campaign which
was lead by a small group of producers
and retailers. This voluntary marketing
campaign saw sales rebound by 9
million trees—from 22 million trees
sold in 2002 to 31 million trees sold in
2007. Even with the strong sales
response to the marketing efforts, the
voluntary marketing program suffered
from a lack of funding.
The Christmas tree industry has tried
three different times to conduct
promotional programs based on
voluntary contributions. Each time, after
about three years, the revenue declined
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Jkt 226001
to a point where the programs were
ineffective. The decline in revenue is
attributable to the voluntary nature of
these programs. Therefore, the
proponents have determined that they
need a mechanism that would be
sustainable over time. They believe that
a national Christmas tree research and
promotion program would accomplish
this goal.
Specific Provisions of a Program
Pursuant to section 513 of the 1996
Act, sections 1214.1 through 1214.30 of
the Order define certain terms that will
be used throughout the Order, such as
Christmas trees, importer and producer.
Several of the terms are common to all
research and promotion programs
authorized under the 1996 Act while
other terms are specific to the Order.
Sections 1214.47 of the Order will
detail the establishment and
membership of the Christmas Tree
Promotion Board, nominations and
appointments, the term of office,
removal and vacancies, procedure,
reimbursement and attendance, powers
and duties, and prohibited activities.
Sections 1214.50 through 1214.56 of
the Order will detail requirements
regarding the Board’s budget and
expenses, financial statements,
assessments, and exemption from
assessments.
The Board’s programs and expenses
will be funded through assessments on
producers, importers, donations from
any person including those not subject
to assessments, other income, and other
funds available to the Board. The Order
will provide for an initial assessment
rate of $0.15 per Christmas tree cut and
sold domestically or imported into the
United States.
This assessment rate will be reviewed
by the Board after the initial referendum
is conducted (3 years after assessments
first begin). The assessment rate cannot
be changed during the first three years
of operation of the Order. The
assessment rate may be increased or
decreased no more than 2 cents per
Christmas tree during the fiscal period.
Any change in the assessment rate
within this range will be subject to
rulemaking by the Secretary. The
assessment rate shall not exceed 20
cents per Christmas tree, nor shall it be
less than 10 cents per Christmas tree,
unless a majority of producers and
importers approve such other levels of
assessments through a referendum
conducted pursuant to this subpart.
Importers who import 500 Christmas
trees or more would be required to pay
assessments to the Board, if not
collected by Customs.
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Importer assessments will be
collected through Customs. The Order
will specify a list of numbers of the
Harmonized Tariff Schedule of the
United States that will identify
Christmas trees subject to assessments.
The Order will provide authority for
the Board to impose a late payment
charge and interest for assessments
overdue to the Board. The late payment
charge and rate of interest will be
prescribed in the Order’s regulations
issued by the Secretary.
Sections 1214.60 through 1214.62 of
the Order will detail requirements
regarding promotion, research and
information projects authorized under
the Order.
Sections 1214.70 through 1214.72
specify the reporting and recordkeeping
requirements under the Order as well as
requirements regarding confidentiality
of information.
Section 1214.81(a)(1) of the Order
specifies that the program will be
implemented and a referendum
conducted three years after assessments
first begin under the Order. The Order
will not continue unless it is approved
by a majority of those persons voting in
the referendum for approval.
Section 1214.81(b) of the Order
specifies criteria for subsequent
referenda. Under the Order, a
referendum will be held to ascertain
whether the program should continue,
be amended, or be terminated.
Section 1214.80 and sections 1214.82
through 1214.88 describe the rights of
the Secretary; authorize the Secretary to
suspend or terminate the Order when
deemed appropriate; prescribe
proceedings after termination; address
personal liability, separability, and
amendments; and provide OMB control
numbers. These provisions are common
to all research and promotion program
authorized under the 1996 Act.
Regulatory Flexibility Act Analysis
In accordance with the Regulatory
Flexibility Act (RFA) (5 U.S.C. 601–
612), AMS is required to examine the
impact of this rule on small entities.
Accordingly, AMS has prepared this
final regulatory flexibility analysis.
The purpose of the RFA is to fit
regulatory actions to the scale of
businesses subject to such actions so
that small businesses will not be
disproportionately burdened. The Small
Business Administration defines, in 13
CFR part 121, small agricultural
producers as those having annual
receipts of no more than $750,000 and
small agricultural service firms
(producers and importers) as those
having annual receipts of no more than
$7.0 million.
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Under these criteria, the majority of
the producers that will be affected by
this Order will be considered small
entities, while most importers will not.
Producers and importers who cut and
sell or imported less than 500 Christmas
trees annually will be exempt from the
assessment. Organic producers and
importers would also be exempt from
assessments. The number of entities
assessed under the program will be
approximately 3,263. Estimated revenue
is expected to be approximately $2
million of which 10 percent is expected
from imported product and 90 percent
from domestic product.
According to the Task Force, based on
data from the 2007 Census of
Agriculture, there were approximately
12,255 Christmas tree farms that
harvested Christmas trees in the United
States. Approximately 25 percent of the
producers or 3,100 Christmas tree
producers will be subject to the
assessment based on the exemption of
those producing less than 500 trees will
be exempt from assessments.
Approximately 95 percent of the
producers subject to the assessment
qualified under the definition for small
business owners. According to the Task
Force the average price for 6 to 7 foot
Douglas and Noble fir trees is $11.00
and $18.00, respectively. During 2007,
47 out of 50 States produced Christmas
trees in the United States. Oregon,
Michigan, Wisconsin, North Carolina,
and Pennsylvania together produced
more than 75 percent of the trees
harvested in 2007. In 2008, there were
approximately 200 importers. Based on
the 2008 U.S. Customs data, 163
importers that imported more than 500
Christmas trees are subject to the
assessment rate under the Order.
This rule establishes an industryfunded research, promotion, and
information program for fresh cut
Christmas trees. The program will be
financed by an assessment on Christmas
tree producers and importers and will
be administered by a board of industry
members selected by the Secretary. The
initial assessment rate will be $0.15 per
Christmas tree cut and sold or imported
to the United States and could be
increased to $0.20 per Christmas tree.
Entities that cut and sell or import less
than 500 Christmas trees will be
exempt. The purpose of the program
will be to strengthen the position of
Christmas trees in the marketplace, and
maintain and expand markets for
Christmas trees. A referendum will be
held among eligible producers and
importers to determine whether they
favor implementation of the program
three years after the first assessments
begin. The Order will continue if
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Jkt 226001
favored by a majority of producers and
importers voting in the referendum. The
program is authorized under the 1996
Act.
Regarding the economic impact of the
Order on affected entities, Christmas
tree producers and importers will be
required to pay assessments to the
Board. As previously mentioned, the
initial assessment rate will be $0.15 per
Christmas tree cut and sold or imported
to the United States and could be
increased to no more than $0.20 per
Christmas tree.
Regarding the impact on the industry
as a whole, the Order is expected to
grow demand for fresh cut Christmas
trees. The Christmas tree industry hopes
to achieve a stable funding base to
promote Christmas now and into the
future.
Regarding alternatives, the Christmas
tree industry has already considered
and implemented voluntary programs,
but based on past experiences, these
programs only worked in the short term;
until monies were depleted.
This action will impose an additional
reporting and recordkeeping burden on
producers and importers of fresh cut
Christmas trees. Producers and
importers interested in serving on the
Board may be asked to submit a
nomination form to the Board indicating
their desire to serve or nominating
another industry member to serve on the
Board. Interested persons will also
submit a background statement
outlining their qualifications to serve on
the Board. Producers and importers will
have the opportunity to cast a ballot and
vote for candidates to serve on the
Board. Producer and importer nominees
to the Board will have to submit a
background form to the Secretary to
ensure they are qualified to serve on the
Board.
Additionally, producers and
importers who domestically produce or
import less than 500 Christmas trees
annually could submit a request to the
Board for an exemption from paying
assessments on this volume. Producers
and importers also will report regarding
their sales/imports that will accompany
their assessments paid to the Board.
Producers and importers who will
qualify as 100 percent organic under the
NOP could submit a request to the
Board for an exemption from
assessments.
Finally, producers and importer who
wanted to participate in a referendum to
vote on whether the Order should
continue will have to complete a ballot
for submission to the Secretary. These
forms were approved by OMB under
OMB Control No. 0581–0267 and 0581–
0268. Specific burdens for the forms are
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detailed later in this document in the
section titled Paperwork Reduction Act.
As with all Federal promotion
programs, reports and forms are
periodically reviewed to reduce
information requirements and
duplication by industry and public
sector agencies. Finally, USDA has not
identified any relevant Federal rules
that duplicate, overlap, or conflict with
this rule.
AMS is committed to complying with
the E–Government Act, to promote the
use of the Internet and other
information technologies to provide
increased opportunities for citizen
access to Government information and
services, and for other purposes.
Regarding outreach efforts, as
previously mentioned, the Task Force
conducted sessions throughout the
United Sates in different States and
regions. These were held in conjunction
with regional and state organization
meetings. Approximately 50 sessions
were held across the United States.
Input regarding the proposed program
was incorporated into the Task Force’s
proposal.
Paperwork Reduction Act
In accordance with the Paperwork
Reduction Act of 1995 (44 U.S.C.
Chapter 35), the reporting and
recordkeeping provisions generated by
this rule have been preapproved by the
Office of Management and Budget
(OMB).
Title: Research and Promotion
Background Information.
OMB Number for background form
AD–755: (approved under OMB No.
0505–0001).
Expiration Date of Approval:
7/31/2012.
Title: Christmas Tree Promotion,
Research, and Information Program
(Order).
OMB Numbers: 0581–0268.
Expiration Date of Approval:
12/31/2013.
Type of Request: Approval of a
preapproved collection.
Abstract: The information collection
requirements in the request are essential
to carry out the intent of the 1996 Act.
The information collection concerns a
proposal received by USDA for a
national research and promotion
program for the Christmas tree industry.
The program will be financed by an
assessment on Christmas tree producers
and importers and will be administered
by a board of industry members selected
by the Secretary. The program will
provide for an exemption for producers
and importers that cut and sell or
import less than 500 Christmas trees
during the year. A referendum will be
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held among eligible producers and
importers to determine whether they
favor continuation of the program three
years after assessments first begin. The
purpose of the program will be to help
increase demand for fresh cut Christmas
trees.
In summary, the information
collection requirements under the
program concern Board nominations,
refunds of assessments, exemption
applications, and the collection of
assessments. For Board nominations,
producers and importers interested in
serving on the Board will be asked to
submit a ‘‘Nomination Form’’ to the
Board indicating their desire to serve or
to nominate another industry member to
serve on the Board. Producers and
importers will have the opportunity to
submit a ‘‘Nomination Ballot’’ to the
Board where they will vote for
candidates to serve on the Board.
Nominees will also have to submit a
background information form, ‘‘AD–
755,’’ to the Secretary to ensure they are
qualified to serve on the Board.
Regarding assessments, producers and
importers who cut and sell or import
less than 500 Christmas trees annually
could submit a request, ‘‘Application for
Exemption from Assessments,’’ to the
Board for an exemption from paying
assessments. Producers and importers
may be asked to submit a ‘‘Sales/Import
Report’’ that will accompany their
assessments paid to the Board and
report the quantity of Christmas trees
cut and sold or imported during the
applicable period, the quantity for
which assessments were paid, and the
port of entry (for imports). Importer
assessments will be collected by
Customs. If Customs collects the
assessment and the importer does not
reach the assessable threshold, the
Board will refund such assessments no
later than 60 calendar days after receipt
from the Board. Customs will remit the
funds to the Board along with this
information. Finally, producers and
importers who will qualify as 100
percent organic under the NOP could
submit an ‘‘Organic Exemption Form’’
to the Board and request an exemption
from assessments.
Producers and importers will also file
a form to request a refund of
assessments paid if the referendum fails
to pass. A referendum is proposed to be
conducted three years after the
assessments first begin to determine if
producers and importers favor the
continuance of the Order.
There will also be an additional
burden on producers and importers
voting in referenda. The referendum
ballot, which represents the information
collection requirement relating to
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referenda, is addressed in a final rule on
referendum procedures which will be
published in the Federal Register at a
later time.
Information collection requirements
that are included in this proposal
include:
(1) Background Information Form AD–
755 (OMB Form No. 0505–0001)
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.5 hour per application.
Respondents: Producers and
importers.
Estimated Number of Respondents: 8
(24 for initial nominations to the Board,
8 in subsequent years.
Estimated Number of Responses per
Respondent: 1 every 3 years (0.3).
Estimated Total Annual Burden on
Respondents: 12 hours for the initial
nominations to the Board and 4 hours
annually thereafter.
(2) Sales/Import Report by Each
Producer or Importer of Christmas Trees
Estimate of Burden: Public reporting
burden for this collection of information
is estimated to average 0.5 hours per
producer reporting on Christmas trees
sold.
Respondents: Producers and
importers.
Estimated number of Respondents:
3,110
Estimated number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 1,555 hours.
(3) An Exemption Application for
Producers and Importers Who Are
Exempt From Assessments
Estimate of Burden: Public reporting
burden for this collection of information
is estimated to average 0.25 hours per
producers or importer reporting on
Christmas trees domestically sold or
imported. Upon approval of an
application, producers and importers
will receive exemption certification.
Respondents: Exempt producers and
importers.
Estimated number of Respondents:
9,192.
Estimated number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 2,298 hours.
(4) Application for Reimbursement of
Assessment
Estimate of Burden: Public reporting
burden for this collection of information
is estimated to average 0.25 hours per
request for reimbursement.
Respondents: Importers.
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Estimated number of Respondents:
37.
Estimated number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 9.25 hours.
(5) A Requirement to Maintain Records
Sufficient To Verify Reports Submitted
Under the Order
Estimate of Burden: Public
recordkeeping burden for keeping this
information is estimated to average 0.5
hours per record keeper maintaining
such records.
Recordkeepers: Producers and
importers.
Estimated number of recordkeepers:
12,455.
Estimated total recordkeeping hours:
6,227.5 hours.
(6) Nomination Form
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.25 hours per application.
Respondents: Producers and
importers.
Estimated Number of Respondents: 40
Estimated Number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 10.00 hours.
(7) Background Statement
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.25 hour per application.
Respondents: Producers and
importers.
Estimated Number of Respondents:
40.
Estimated Number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 10.00
(8) Nomination Ballot
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.25 hours per application.
Respondents: Producers and
importers.
Estimated Number of Respondents:
1,200.
Estimated Number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 300 hours.
(9) Organic Exemption Form
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.5 hours per exemption form.
Respondents: Producers and
importers.
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Estimated Number of Respondents: 5.
Estimated Number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 2.5 hours.
(10) Application for Refund Form
Estimate of Burden: Public
recordkeeping burden for this collection
of information is estimated to average
0.5 hours per refund form.
Respondents: Producers and
importers.
Estimated Number of Respondents:
325.
Estimated Number of Responses per
Respondent: 1.
Estimated Total Annual Burden on
Respondents: 162.5.
As noted above, under the program,
producers and importers will be
required to pay assessments and file
reports with and submit assessments to
the Board (importers through Customs).
While the Order will impose certain
recordkeeping requirements on
producers and importers, information
required under the Order could be
compiled from records currently
maintained. Such records shall be
retained for at least two years beyond
the marketing year of their applicability.
An estimated 12,455 respondents will
provide information to the Board
(12,255 producers and 200 importers).
The estimated cost of providing the
information to the Board by respondents
will be $348,975. This total has been
estimated by multiplying 10,575 total
hours required for reporting and
recordkeeping by $33, the average mean
hourly earnings of various occupations
involved in keeping this information.
Data for computation of this hourly rate
was obtained from the U.S. Department
of Labor Statistics.
The Order’s provisions have been
carefully reviewed, and every effort has
been made to minimize any unnecessary
recordkeeping costs or requirements,
including efforts to utilize information
already submitted under other programs
administered by USDA and other state
programs.
The forms will require the minimum
information necessary to effectively
carry out the requirements of the
program, and their use is necessary to
fulfill the intent of the 1996 Act. Such
information can be supplied without
data processing equipment or outside
technical expertise. In addition, there
are no additional training requirements
for individuals filling out reports and
remitting assessments to the Board. The
forms will be simple, easy to
understand, and place as small a burden
as possible on the person required to file
the information.
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Collecting information quarterly will
coincide with normal industry business
practices. The timing and frequency of
collecting information are intended to
meet the needs of the industry while
minimizing the amount of work
necessary to fill out the required reports.
The requirement to keep records for two
years is consistent with normal industry
practices. In addition, the information to
be included on these forms is not
available from other sources because
such information relates specifically to
individual producers and importers
who are subject to the provisions of the
1996 Act. Therefore, there is no
practical method for collecting the
required information without the use of
these forms.
Analysis of Comments
The previous proposed rule
concerning this action published in the
Federal Register on November 8, 2010,
provided for a 60-day comment period
which ended on February 7, 2011. The
comment period was reopened for 15
days (76 FR 9695, February 22, 2011), as
requested by a member of Congress and
several North Carolina producers. That
comment period ended on March 9,
2011. A total of 565 comments were
received during the two comment
periods. Of the 565 comments received,
19 were from U.S. State or regional
organizations representing Christmas
tree producers. Two of these
organizations representing Texas and
Vermont were in opposition to the
proposal, while the others supported the
proposal. Three regional producer
organizations from Canada submitted
comments in favor of the proposal. In
addition, two State Universities and one
State Department of Agriculture
submitted comments in favor of
Christmas tree program.
Of the 565 comments submitted, 398
were in favor of the proposal, 147 were
in opposition, nine were duplicates, six
were neither for or against, four
requested an extension of the comment
period, and one had no comment.
Comments were received from
interested parties in 35 different States
in the United States with the majority of
those comments from North Carolina,
Oregon, Michigan, and Wisconsin. Also,
comments were received from interested
parties in four Canadian provinces and
the United Kingdom.
General Comments in Support
The majority of the comments that
supported the Order suggested that the
pooling of resources was a significant
benefit of a national mandatory
Christmas tree promotion program.
Several commenters mentioned the
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need to promote the environmental and
green benefits of Christmas trees and
how providing education to the public
of these aspects will result in the
possible increase in sales. Many
commented that they have seen the
successes of other promotional
programs and how beneficial it was to
that industry. Commenters suggested
promoting Christmas tree traditions of
choosing a Christmas tree as a family
experience.
Some commenters stated that there
should not be a 500 Christmas tree
threshold for payment of assessments.
These commenters suggested that all
Christmas tree producers should pay the
assessment and share in the cost of
promotion.
Section 516(a)(1) of the 1996 Act
provides authority for the Secretary to
exempt from an order any de minimis
quantity of an agricultural commodity
otherwise covered by the order.
However, the 1996 Act does not define
the term de minimis and USDA is not
limited to using the definition of de
minimis as specified in another law or
agreement. The de minimis quantity is
defined for a particular program and
industry. The Task Force reviewed
various options for the exemption and
determined that 500 Christmas trees
would be appropriate because such a
level would still provide the Board with
resources to have a program that could
be successful. USDA agrees that this
exemption level is appropriate and
reasonable.
Comments in Support With
Modifications
There were 11 comments in support
of the Order with modifications.
An association that includes all of the
members of the Task Force and a
national association promoting
Christmas trees supported the proposal
in general with some suggested
modifications.
The first five modifications suggested
changes to the Order language that are
not adopted in this final rule. The first
modification was to allow 10 percent of
the assessments paid under this
program by producers that are members
of State/multi-State associations to be
directed to the State/multi-State
associations to carry out local programs
without competing to raise additional
funds. This was originally proposed to
USDA by the proponents as a way to
foster better cooperation with
associations, however it was not
included in the proposed Order by
USDA.
USDA believes that with a mandatory
requirement to set aside a specific
percent of the funds collected under the
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program for State/multi-State
associations, there may not be adequate
funds remaining to achieve the Board’s
goals of promoting for the entire
Christmas tree industry as this program
expects to raise only 2 million dollars in
assessments. Including this language in
the order provisions does not prevent
the Board from funding projects with
State or multi-State organizations that
they determine could benefit the entire
Christmas tree industry. Therefore, no
changes are being made to the Order
language to reflect these comments.
Another suggested modification
would change section 1214.46(g) to
allow the Board to contract with
companies or organizations for their
staffing needs. Adding this authority to
allow the Board to contract with
companies or organizations would
provide more flexibility in meeting its
needs for staffing. Such authority
already exists in the proposed Order
and permits such contracting under
section 1214.46(o) and therefore, no
changes are being made to the Order
language to reflect these comments.
The proponents requested elimination
of the organic exemption. This change
was also requested by other
commenters. Under authority provided
by 7 U.S.C., the Order exempts
producers who operate under an
approved National Organic Program
(NOP) (7 CFR part 205) system plan,
produce only products that are eligible
to be labeled as 100 percent organic
under the NOP, and are not a split
operation, from paying assessments.
Thus, 100 percent organic Christmas
trees would be exempt from assessment
under the Order. Therefore, no changes
are being made to the Order language to
reflect these comments.
The fourth modification would
provide clarifying language in section
1214.50(c) as provided in the preamble
of the proposed rule. The commenters
wanted this section clarified as stated in
the preamble of the proposed Order in
regard to shifting of funds from one
program, plan, or project to another. The
recently modified Guidelines for AMS
Oversight of Commodity Research and
Promotion Programs require approval by
AMS of shifts in program funds from
one major area to another. Therefore, no
changes are being made to the Order
language to reflect these comments.
The fifth and last change to the Order
concerns the preamble of the proposed
Order which states that if a Board
member ceased to work for a producer
or importer or ceased to do business in
the region he or she represented, such
position would become vacant. The
comment indicated that in section
1214.41 nominees must domestically
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produce or import more than 500
Christmas trees during the most recent
fiscal year. That is an eligibility
requirement for Board members, but
does not preclude members from being
employees of companies that may be
producers or importers assessed under
this order. Therefore, the preamble (75
FR 68516) and Order language correctly
specify the eligibility requirements for
Board members. Therefore, no changes
are being made to the Order language to
reflect these comments.
The proponents also suggested two
modifications that could be adopted by
the Board through informal rulemaking,
and therefore require no changes to the
Order language. The first modification
would be to provide for Certificates of
Exemptions to be issued every five years
instead of annually. The proponents
indicated that production of individual
farms do not vary greatly from year to
year because of the nature of the
Christmas trees crop. It normally takes
an average of 4 to 10 years to produce
a marketable Christmas tree. The
proponents indicated that about 9,000
producers could be eligible for an
exemption. In addition, the proponents
indicated that exemption forms could
require a producer to acknowledge that
if a producer’s situation changes it
would their responsibility to inform the
Board. Accordingly, no changes are
made as a result of this suggestion.
The next modification would increase
administrative costs from 10 percent, as
proposed, to 15 percent as allowable
under the Act. The commenter
requested this increase because the
start-up costs are likely to be higher
than operating costs in later years with
the need to educate producers about the
program. In addition, the commenter
believes a strong compliance element
will be important to collecting
assessments and assuring sustainability
of the program. USDA is of the view if
indeed there is concern in the industry
that the administrative cost cap be
increased to 15 percent, then as
authorized by the 1996 Act, upon
recommendation of the Board such a
change could be accomplished though
informal rulemaking. Therefore, no
change to Order language is made as a
result of this suggestion.
The proponents suggested six other
modifications that would require
changes to the Order language. The first
change will add the refund procedure to
the Order language as described in the
preamble. The procedure would state
that producers and importers that
produced or imported 500 Christmas
trees or less and did not apply for an
exemption shall receive a refund from
the Board within 30 calendar days after
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the end of the fiscal period. This
procedure was outlined in the preamble
of the proposed Order but not in the
Order language. Therefore, section
1214.53(a)(7) was added to the Order
language to clarify the procedure
described in the preamble.
The second change would provide
that for the initial crop year’s budget
which could be largely administrative
that repayment of such expenses would
not be considered an administrative
expense in subsequent years. The Act
provides that for fiscal years beginning
3 or more years after the date of the
establishment of the Board, the Board
may not expend for administration,
maintenance, and functioning of the
Board in a fiscal year an amount that
exceeds 15 percent of the assessment
and other income received by the Board.
The proposed Order contains 10 percent
as the limit. This language, therefore,
permits the Board to expend more funds
in the first three years of startup of the
Order for administration, maintenance
and functioning of the Board. This
recommendation is reasonable and the
appropriate Order language will be
added to the section reflect this change.
Another change would delete
erroneous section numbers from the
table of contents of the Order. The table
of contents for the Order included
sections 1214.55 Refunds and 1214.56
Procedures for obtaining a refund.
Provision for these sections is in section
1214.53; therefore, the reference to these
section numbers is removed from the
table of contents.
The fourth change would provide
clarification in section 1214.52(e)
regarding the assessments due date. The
commenters indicated that the wording
in section 1214.52(e) could be construed
as saying that assessments would not be
due until the crop year following the
sale of Christmas trees, or more than 14
months later. This is not the intent of
the language. For the purpose of this
program, crop year is defined as August
1 through July 31, accordingly,
producers or importers that
domestically produced or imported over
500 Christmas trees are to pay their
assessments no later than February 15 of
the crop year in which they are
produced or imported. Therefore,
section 1214.52(e) has been revised to
clarify this change.
Another change would correct an
erroneous section number in section
1214.62. In section 1214.62, section
1214.73 is erroneously referenced. The
reference section number should be
section 1214.83.
The last change would correct an
erroneous sentence in the Order
language regarding the time producers
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and importers could receive refunds if
the delayed referendum fails. The
preamble of the proposed rule specified
a procedure that producers and
importers shall notify the Board within
30 days after the announcement of the
referendum (that it has failed) of their
demand to receive a refund. The Order
language in section 1214.54(d) specifies
that any producer or importer
requesting refund shall submit an
application on the prescribed form to
the Board within 60 days from the date
the assessments were paid by such
producer or importer but no later than
the date the results of the required
referendum are announced by the
Secretary. The preamble language is
correct. Therefore, the Order language in
section 1214.54(d) has been corrected to
be consistent with this language.
Finally, one modification was
suggested that would clarify language in
the preamble. There is a phrase in the
preamble of the proposed Order (75 FR
68516) that indicates the Board is to
report its activities to manufacturers for
the U.S. market. This language was not
correct and should not have appeared in
the preamble of the proposed Order.
a referendum. The commenter also
stated that the initial exemption for
Christmas tree producers was 2500
Christmas trees and the amount in the
proposed Order is 500 Christmas trees.
The Task Force reviewed various
options for the exemption and
determined that 500 Christmas trees
would be appropriate because such a
level would still provide the Board with
resources to have a program that could
be successful. USDA concurs with this
exemption level because this level
would exempt small operations that
would otherwise be burdened by the
assessment. Therefore, an exemption for
producers and importers of less than
500 trees is authorized under the
program and consistent with the Act’s
provisions.
The commenter questioned how the
500 Christmas tree exemptions would
be applied. Under the Order, producers
and importers of fewer than 500
Christmas trees would not be assessed
under this Order. Producers and
importers of 500 or more Christmas
trees will be assessed on the total
production number of Christmas trees
produced or imported.
Comments in Opposition
There were 21 comments in
opposition to the proposal that
suggested key points in the areas of
assessments, exemptions, promotion,
referenda, reporting, and other issues.
Based on our evaluation of these
comments, no changes will be made the
Order. These comments are discussed
below.
Promotion
A commenter also stated that the Task
Force cited an increase in sales when a
similar marketing program was in
existence. The commenter stated that
this is merely a correlation, and no
further evidence is provided
establishing that the marketing program
caused the increase in sales. Other
commenters also stated that the benefits
would not outweigh the cost of the
program.
The Task Force provided that the
main reason for the marketing program’s
demise was that it was voluntary in
nature. Under the proposed Order, the
assessments to fund the program would
be mandatory, therefore, providing
consistent funding by stakeholders. In
addition, several comments in favor of
the proposed Order supported the
consistent funding which would
provide the industry with a workable
program to increase sales. Furthermore,
a third party five-year evaluation is
required of all research and promotion
programs to determine the benefits to
their industries under section 515(h) of
the 1996 Act. These evaluations are
available from the Boards and are
posted on the AMS Web site. The
industry may terminate the program if
the first evaluation does not show a
benefit to the Christmas tree industry.
A commenter also stated that if USDA
promulgates this rule they should solicit
data from other sources, develop a
definitive plan for how to boost
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Assessments
A commenter expressed concern that
the government should assess or tax
imports of artificial trees instead of
taxing or assessing domestically
produced Christmas trees. Research and
promotion programs are self help
programs that promote an agricultural
commodity. The Christmas tree industry
decided to propose under the authority
under the 1996 Act, a program to
promote domestic and imported fresh
cut Christmas trees.
The commenter was also concerned
about assessing Christmas trees that are
given to charity or trees lost to disease.
If Christmas trees are donated to charity
or lost to disease and therefore not sold
into the marketplace, they will not be
assessed under the Order.
Exemptions
A commenter also stated that not
assessing producers or importers that
produce or import less than 500
Christmas trees is the way for the
proponents to get the program passed in
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Christmas tree sales, and make a
projection for the increase in fresh-cut
Christmas tree sales and a cost benefit
analysis. The Act provides authority for
the Secretary to appoint a Board
consisting of industry members. The Act
states that such a Board must develop a
plan under USDA oversight to promote
Christmas trees. USDA approves the
Board’s annual budget and marketing
plan. In addition, the Board must
conduct a third party program
evaluation every five years to evaluate
the effectiveness of the program’s
activities. All these documents are
discussed at Board meetings, are public
information and available on the
Board’s Web site. The program
evaluation is also available on AMS’s
Web site. These documents provide the
road map for the Boards operations and
assist the industry in determining if the
program is effective.
Another issue some commenters
raised was how much of the funds will
be spent on administrative costs, USDA
management, research and other
projects. The Act authorizes that up to
15 percent of the assessments collected
could be used for administrative
expenses. However, the proponent
group decided to limit the
administrative expenses to 10 percent of
the funds collected. USDA costs are
based on the time spent by the USDA on
oversight of the program. The majority
of the funds are used for research and
promotion of the commodity.
Several of the comments addressed
the issue of promotion proposed under
the Order. Some Christmas tree
producers stated their opposition to
perceived government intervention in
their Christmas tree operations. They
also stated that they preferred to do
their own promotion and did not have
any problems selling all of their trees,
thus they did not see any benefit in the
proposed program. Additionally, one
commenter stated their belief that the
program was illegal stating that the
government can’t promote private
individuals’ Christmas trees.
The 1996 Act provides the authority
for agricultural industries to develop
programs for research and promotion.
These programs are initiated by
members of the industry. USDA
provides oversight of these programs
and their activities. However, industry
Boards that manage these programs
develop their own budgets and
marketing plans and conduct strategic
planning for the programs. Although
these programs are mandatory in nature,
they do not preclude individuals from
promoting their own commodity.
Another opposition comment stated
the belief that Christmas trees were a
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differentiated product and not an
agricultural commodity and therefore,
could not be promoted generically
under this program. The 1996 Act states
that the term agricultural commodity
means, among other things, the products
of forestry and other commodities raised
or produced in farms. USDA does not
agree with this comment and believes
Christmas trees are an agricultural
commodity and can be promoted under
the Act authority.
The commenter also stated their belief
that ‘‘choose and cut’’ producers who
provide trees to a distinct market may
not realize the benefits of such a
program because generic promotions
would not attract customers to their
operations. Various other commenters
also stated that the government should
not compel an industry with a variety of
interests to speak with one voice when
many are not in agreement.
This Board will consider the views
and concerns of every segment of the
industry and provide a marketing plan
that benefits the whole Christmas tree
industry. Producers in all sectors have
diversified to provide different types of
activities to increase sales and promote
their product. A Christmas tree generic
promotion program will not hinder any
producer from continuing this type of
activity. A generic promotion program
can work in conjunction with other
marketing activities that individual
producers and importers already have
developed or want to develop.
The commenter also suggested that
the type of promotion the Board pursues
may not be agreed upon by such
commenter and that a one size fits all
advertising campaign blurs distinctions
among products in their industry.
Additional commenters stated that the
program should cover research but not
promotion efforts. Research and
promotion boards represent all sectors
of the industry and the members will
bring different backgrounds and
expertise to the Board when developing
marketing strategies. In addition, all
meetings are open to the public. The
Board would determine the kinds of
activities conducted under the program
based on those authorized under the
Act. No changes have been made to
reflect these comments.
The same commenter questioned
whether the program will insure that
large stores will water and properly care
for Christmas trees to maintain quality.
Many research and promotion programs
include an educational component to
those that handle the product. The
Board may decide that one of the needs
of the industry is to provide
information, education and training on
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the handling of Christmas trees to assure
quality of the product to the consumer.
Referenda
A commenter questioned the criteria
to determine the referendum vote. Other
commenters did not agree with having
a delayed referendum or having one
vote per entity without regard to the
volume produced or imported. Section
518 of the Act provides for a referendum
to be conducted either before the
program is in place or three years after
assessments first begin under the order.
The proponent group chose the delayed
referendum option. The Act also
provides for three options to the vote:
By a majority of those persons voting, by
persons voting for approval who
represent a majority of the volume of the
agricultural commodity, or by a majority
of those persons voting for approval
who also represent a majority of the
volume of the agricultural commodity.
The proponent group recommended
counting by vote in order to attempt to
ensure that small businesses have the
same vote as large firms. Accordingly,
the Order will be approved in a
referendum if a majority of producers
and importers voting in the referendum
vote for approval.
Another commenter expressed the
opinion that such voting was unfair.
The commenter stated that one farm one
vote does not adequately represent the
producers that would be funding the
program. The commenter also stated
that the assessment should be on
seedling nurseries since there is no true
first handler. In addition, the
commenter stated that there is no
control on increasing the assessment.
The Act provides three methods for
determining the vote in referendum.
The proponents chose a majority of
those persons voting as the voting
method. The proponents also chose to
assess producers and importers since
these will directly benefit from the
program. Further, the Order provides
that the assessment can only be
increased or decreased by 2 cents during
the fiscal period and subject to
rulemaking by the USDA; and it cannot
exceed 20 cents or drop below 10 cents
per fiscal period. In order to make any
changes in the assessment rate, the
Board would have to make that
recommendation to USDA and the
USDA will request comments for the
industry before implementing any
change in the assessment rate. No
changes have been to the Order to
reflect these concerns.
Reporting
Another issue raised by commenters
concerns the reporting burden under the
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Order. A commenter stated that the
proposed program involves too much
paperwork and that forms should be
web-based to allow easy access. The
commenter stated concern that
Christmas tree producers were already
reporting information to the other
Federal agencies. The commenter was
also concerned that the Board would be
counting stumps. Goals under this
program are to minimize reporting
burden and eliminate duplication as
much as possible. The Board could
coordinate with other agencies to help
insure there are no duplicative efforts.
The Board also may opt to provide the
required forms electronically in order to
further reduce the reporting burden to
producers and importers.
Another commenter was concerned
that the reporting requirements would
require producers to furnish customer
information to the Board. The
information required under the program
does not contain producer or importer
customer information. Furthermore,
pursuant to section 515 of the 1996 Act,
any information collected under the
program is kept confidential.
Another commenter stated concern
about how difficult it may be to
terminate such a program once
implemented. This program requires
that a referendum be conducted 3 years
after implementation and every 7 years
thereafter to determine if producers and
importers support continuation of the
program. The industry may also request
a referendum if 10 percent of those
covered under the program request it.
The Secretary can also suspend or
terminate an order or a provision of an
order if the Secretary finds that an order
or a provision obstructs or does not tend
to effectuate the purposes of the Act.
Other Issues
Some commenters raised
constitutionality concerns. One
commenter raised concerns about a
perceived unequal burden of taxation.
The commenter suggested that the
exemption provision could affect
producers that produce 500 trees or less
because this creates unequal taxation
treatment of Christmas tree producers.
However, the assessment provided for
in this type of program is not a tax nor
does it yield revenue for the Federal
government. These producer and
importers funds raised by producers and
importers are for the benefit of
producers and importers.
The commenter also stated that some
Texas producers were not in favor of the
proposed Order, that Texas is a
sovereign State, and therefore Texas
Christmas tree producers should not be
included in the Order. The 1996 Act
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provides that programs under the Act
would be applicable to agricultural
commodities produced in the United
States, which is defined as collectively
the 50 States, the District of Columbia,
the Commonwealth of Puerto Rico and
the territories and possessions of the
United States.
Another commenter in opposition
raised concerns that the proposed Order
may violate the Establishment Clause.
The commenter stated that government
speech cannot advocate religion or
religious symbols.
USDA considers Christmas trees to be
an agricultural commodity which is
reported as such in various USDA crop
reports and statistical data reports (e.g.
2007 Census of Agriculture, National
Agricultural Statistics Service). The Act
in section 512 provides for the
establishment of generic promotion,
research and information activities for
agricultural commodities, including
Christmas trees.
Another commenter in opposition
concluded that the rule would fall
outside the purpose of the 1996 Act by
favoring one domestic industryChristmas tree farming-to the detriment
of another domestic industry-artificial
tree manufacturing. The 1996 Act was
developed to provide agricultural
industries with a way to develop and
expand markets of agricultural
commodities. Promoting fresh cut
Christmas trees is within the scope of
the 1996 Act.
Another commenter stated that the
proposed rule should be withdrawn as
it was an inappropriate use of
government power citing free markets,
limited government, and individual
freedom. The Proposed program was
presented to the Department by an
industry wide group of producers and
importers who requested that such an
industry-funded program be
implemented. USDA has concluded that
a research and promotion program for
fresh cut Christmas trees is within the
scope of its authority under the 1996
Act, and therefore is establishing this
industry supported program.
Another comment in opposition
stated concern that the Board makeup
unfairly represents big business by its
geographic areas and trees produced.
USDA believes that the geographical
representation proposed by the
proponent group fairly divides the U.S.
production and imports of Christmas
trees. It is USDA policy that the Board
consider for nomination, the diversity of
the population served and the
knowledge, skills, and abilities of the
members to serve a diverse population,
size of the operations, methods of
production and distribution, and other
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distinguishing factors to ensure that the
Board represents the diverse interest of
persons responsible for paying
assessments, and others in the
marketing chain. USDA also makes sure
that the geographical distribution of
members closely reflects the
distribution of the production.
After consideration of all relevant
materials presented, including the
proposal and comments received, the
USDA has determined that this Order is
consistent with and will effectuate the
purposes of the 1996 Act.
It is found that good cause exist for
not postponing the effective date of this
rule until 30 days after publication in
the Federal Register (5 U.S.C. 553)
because given that the collection and
remittance of assessments begin as soon
as possible, the initial Board should be
appointed expeditiously in order to
carry out the purposes of the Order.
List of Subjects in 7 CFR Part 1214
Administrative practice and
procedure, Advertising, Consumer
information, Marketing agreements,
Christmas trees promotion, Reporting
and recordkeeping requirements.
For the reasons set forth in the
preamble, Title 7, Chapter XI of the
Code of Federal Regulations is amended
by adding part 1214 to read as follows:
1214.43
1214.44
1214.45
1214.46
1214.47
69103
Vacancies.
Procedure.
Compensation and reimbursement.
Powers and duties.
Prohibited activities.
Expenses and Assessments
1214.50 Budget and expenses.
1214.51 Financial statements.
1214.52 Assessments.
1214.53 Exemption from and refunds of
assessments.
1214.54 Refund escrow accounts.
Promotion, Research and Information
1214.60 Programs, plans, and projects.
1214.61 Independent evaluation.
1214.62 Patents, copyrights, trademarks,
information, publications, and product
formulations.
Reports, Books, and Records
1214.70 Reports.
1214.71 Books and records.
1214.72 Confidential treatment.
Miscellaneous
1214.80 Right of the Secretary.
1214.81 Referenda.
1214.82 Suspension and termination.
1214.83 Proceedings after termination.
1214.84 Effect of termination or
amendment.
1214.85 Personal liability.
1214.86 Separability.
1214.87 Amendments.
1214.88 OMB control numbers.
Subpart B—[Reserved]
PART 1214—CHRISTMAS TREE
PROMOTION, RESEARCH, AND
INFORMATION ORDER
Authority: 7 U.S.C. 7411–7425; 7 U.S.C.
7401.
Subpart A—Christmas Tree Promotion,
Research, and Information Order
Subpart A—Christmas Tree Promotion,
Research, and Information Order
Definitions
Sec.
1214.1 Act.
1214.2 Board.
1214.3 Christmas tree.
1214.4 Conflict of interest.
1214.5 Crop year.
1214.6 Customs.
1214.7 Department.
1214.8 Fiscal Period
1214.9 Importer.
1214.10 Information.
1214.11 Marketing.
1214.12 Order.
1214.13 Part and subpart.
1214.14 Person.
1214.15 Programs, plans, and projects.
1214.16 Produce.
1214.17 Producer.
1214.18 Promotion.
1214.19 Research.
1214.20 Secretary.
1214.21 State.
1214.22 Suspend.
1214.23 Terminate.
1214.24 United States.
Christmas Tree Promotion Board
1214.40 Establishment and membership.
1214.41 Nominations and appointments.
1214.42 Term of office.
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Definitions
§ 1214.1
Act.
Act means the Commodity Promotion,
Research, and Information Act of 1996
(7 U.S.C. 7411–7425), and any
amendments thereto.
§ 1214.2
Board.
Board or the Christmas Tree
Promotion Board means the
administrative body established
pursuant to § 1214.40.
§ 1214.3
Christmas tree.
Christmas tree means any tree of the
coniferous species, that is severed or cut
from its roots and marketed as a
Christmas tree for holiday use.
§ 1214.4
Conflict of interest.
Conflict of interest means a situation
in which a member or employee of the
Board has a direct or indirect financial
interest in a person who performs a
service for, or enters into a contract
with, the Board for anything of
economic value.
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§ 1214.5
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Crop year.
Crop year means the period August 1
through July 31.
§ 1214.6
Customs or CBP.
Customs or CBP means the United
States Customs and Border Protection or
U.S. Customs Service, an agency of the
United States Department of Homeland
Security.
§ 1214.7
Department.
Department means the United States
Department of Agriculture or any officer
or employee of the Department to whom
authority has heretofore been delegated,
or to whom authority may hereafter be
delegated, to act in the Secretary’s stead.
§ 1214.8
Fiscal period.
Fiscal period means the period
August 1 through July 31.
§ 1214.9
Importer.
Importer means any person importing
Christmas trees into the United States in
a fiscal period as a principal or as an
agent, broker, or consignee of any
person who domestically produces
Christmas trees outside of the United
States for sale in the United States, and
who is listed in the import records as
the importer of record for such
Christmas trees.
§ 1214.10
Information.
Information means information,
program, and activities that are designed
to increase efficiency in processing,
enhance the development of new
markets and marketing strategies,
increase market efficiency, and enhance
the image of Christmas trees and the
Christmas tree industry in the United
States.
§ 1214.11
Marketing.
Marketing means to sell or otherwise
dispose of Christmas trees in interstate,
foreign or intrastate commerce.
§ 1214.12
Order.
Order means an order issued by the
Secretary under section 514 of the Act
that provides for a program of generic
promotion, research, and information
regarding agricultural commodities
authorized under the Act.
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§ 1214.13
Part and subpart.
association, cooperative, or any other
legal entity.
§ 1214.15
§ 1214.16
§ 1214.17
§ 1214.18
§ 1214.19
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Research.
Research means any type of test,
systematic study, study, investigation,
analysis and/or evaluation designed to
advance the image, desirability, use,
marketability, quality, product
development, or production of
Christmas trees, including but not
limited to research related to cost of
production, market development,
testing the effectiveness of market
development and promotional efforts,
new species of Christmas trees and
environmental issues relating to the
Christmas tree industry.
§ 1214.20
Secretary.
Secretary means the Secretary of
Agriculture of the United States, or any
officer or employee of the Department to
whom authority has been delegated, or
to whom authority may be delegated, to
act in the Secretary’s stead.
§ 1214.22
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Promotion.
Promotion means any action,
including paid advertising and public
relations that presents a favorable image
of Christmas trees to the general public
with the intent of improving the
perception and competitive position of
Christmas trees and stimulating sales of
Christmas trees.
§ 1214.14
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Producer.
Producer means any person who is
engaged in the production of Christmas
trees in the United States, and who
owns, or shares the ownership and risk
of loss of the production of Christmas
trees or a person who is engaged in the
business of producing, or causing to be
domestically produced, Christmas trees
beyond personal use and having value
at first point of sale.
§ 1214.21
Person.
Produce.
Produce means to engage in the
cutting and selling of Christmas trees for
the holiday market.
Part means the Christmas Tree
Promotion, Research, and Information
Order and all rules, regulations, and
supplemental orders issued pursuant to
the Act and the Order. The Order shall
be a subpart of such part.
Person means any individual, group
of individuals, partnership, corporation,
Programs, plans and projects.
Programs, plans and projects mean
those research, promotion and
information programs, plans, or projects
established pursuant to this Order.
State.
State means any of the several 50
States of the United States, the District
of Columbia, the Commonwealth of
Puerto Rico, and the territories and
possessions of the United States.
Suspend.
Suspend means to issue a rule under
section 553 of title 5 U.S.C. to
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temporarily prevent the operation of an
order or part thereof during a particular
period of time specified in the rule.
§ 1214.23
Terminate.
Terminate means to issue a rule under
section 553 of title 5 U.S.C. to cancel
permanently the operation of an order
or part thereof beginning on a certain
date specified in the rule.
§ 1214.24
United States.
United States means collectively the
50 states, the District of Columbia, the
Commonwealth of Puerto Rico, and the
territories and possessions of the United
States.
Christmas Tree Promotion Board
§ 1214.40
Establishment and membership.
(a) Establishment of the Christmas
Tree Promotion Board. There is hereby
established a Christmas Tree Promotion
Board, composed of no more than
twelve (12) members as follows:
(1) Producer members from each of
the following regions:
(i) Five producer members from
Region #1—Western Region (states from
the Pacific Ocean east to the Rocky
Mountains): Alaska, Arizona, California,
Colorado, Hawaii, Idaho, Montana,
Nevada, New Mexico, Oregon, Utah,
Washington, Wyoming and all U.S.
Territories located in the Pacific Ocean.
(ii) Two producer members from
Region #2—Central Region (states east
of the Rocky Mountains to the Great
Lakes): Arkansas, Illinois, Indiana, Iowa,
Kansas, Michigan, Minnesota, Missouri,
Nebraska, North Dakota, Ohio,
Oklahoma, South Dakota, Texas, and
Wisconsin.
(iii) Four producer members from
Region #3—Eastern Region (states east
of the Great Lakes): Alabama,
Connecticut, Delaware, Florida, Georgia,
Kentucky, Louisiana, New York, Maine,
Maryland, Massachusetts, Mississippi,
New Hampshire, New Jersey, North
Carolina, Pennsylvania, Rhode Island,
South Carolina, Tennessee, Virginia,
Vermont, Washington, DC, West
Virginia, and all U.S. Territories located
in the Atlantic Ocean and Caribbean
Sea, including but not limited to Puerto
Rico.
(2) One Importer member.
(b) Adjustment of membership. At
least once every five years upon
implementation of the Order, but not
more frequently than once every three
years, the Board will review the
geographic distribution of United States
production of Christmas trees and the
quantity and source of Christmas tree
imports. The review will be conducted
through State crop production figures
and Board assessment records,
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including the amount of assessments
collected from importers, or other
government data. If warranted, the
Board will recommend to the Secretary
that membership on the Board be
altered to reflect any changes in
geographic distribution of domestic
Christmas tree production and the
quantity of imports. Provided, that there
shall be at least one importer member
on the Board. Such adjustments shall
not increase the total number of Board
members. The adjustments to the Board
membership would be submitted to the
Secretary by Board recommendation
and be implemented by the Secretary
through rulemaking.
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§ 1214.41
Nominations and appointments.
(a) Voting for producer members will
be made by mail ballot, electronic mail,
in person, or by facsimile.
(b) Nominations for the initial Board
will be conducted by the Department.
Subsequent nominations will be
conducted by the Board.
(c) The Board shall outreach to all
segments of the Christmas tree industry
and solicit nominations as described in
paragraphs (d) and (e) of this section.
Nominees must domestically produce or
import more than 500 Christmas trees
during the most recent fiscal period.
(d) Nomination of producer members
will be conducted by the Board. The
Board staff will seek nominations for
each vacant producer seat from each
region from producers who have paid
their assessments to the Board in the
most recent fiscal period. Producers
who produce Christmas trees in more
than one region may seek nomination
only in the region in which they
produce the majority of their Christmas
trees. For selection to the initial Board,
the Secretary will notify producers to
request nominations to the Board.
Subsequent nominations will be
submitted to the Board office and placed
on a ballot that will be sent to producers
in each region for a vote. Producers who
produce Christmas trees in more than
one region may only vote in the region
in which they produce the majority of
their Christmas trees. The nominee
receiving the highest number of votes
and the nominee receiving the second
highest number of votes shall be
submitted to the Department as the
producers’ first and second choice
nominees. The Board shall submit
nominations to the Secretary not less
than 90 days prior to the expiration of
the term of office.
(e) Nominations for the importer
member(s) will be conducted by the
Board. The Board will solicit importer
nominations from those importers who
have paid their assessments to the Board
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in the most recent fiscal period. For
selection to the initial Board, the
Secretary will notify importers to
request nominations to the Board.
Subsequent nominations will be
submitted to the Board office and placed
on a ballot that will be sent to importers
for a vote. The Board shall submit those
nominations to the Secretary not less
than 90 days prior to the expiration of
the term of office. Two nominees for
each importer position will be
submitted to the Secretary for
consideration.
(f) From the nominations, the
Secretary shall select the members of
the Board for each position on the
Board. Members will serve until their
successors have been appointed by the
Secretary.
§ 1214.42
Term of office.
Board members will serve for a term
of three years and be able to serve a
maximum of two consecutive three-year
terms. When the Board is first
established, the members will be
assigned initial terms of two, three, and
four years. Initial terms will be
staggered to assure continuity of the
Board. The term of office will begin on
January 1 and conclude on December
31. Members serving the initial term of
two and four years will be eligible to
serve a second term of three-years.
Thereafter, each of the positions will
carry a full three-year term. Board
members shall serve during the term of
office for which they have been
appointed and qualified, and until their
successors are appointed and have
qualified.
§ 1214.43
Vacancies.
(a) In the event that any member of
the Board ceases to be a member of the
category of membership from which the
member was appointed to the Board,
such position shall automatically
become vacant.
(b) If a member of the Board
consistently refuses to perform the
duties of a member of the Board, or if
a member of the Board engages in acts
of dishonesty or willful misconduct, the
Board may recommend to the Secretary
that the member be removed from office.
If the Secretary finds the
recommendation of the Board shows
adequate cause, the Secretary may
remove such member from office.
Further, without recommendation of the
Board, a member may be removed by
the Secretary upon showing of adequate
cause, including the failure by a
member to submit reports or remit
assessments required under this part, if
the Secretary determines that such
member’s continued service would be
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69105
detrimental to the achievement of the
purposes of the Act.
(c) Should any member position
become vacant, successors for the
unexpired terms of such member shall
be appointed in the manner specified in
§ 1214.41. A vacancy will not be
required to be filled if the unexpired
term is less than six months.
§ 1214.44
Procedure.
(a) At a Board meeting, it will be
considered a quorum when a majority of
the Board members is present.
(b) All Board members will receive a
minimum of 14 days advance notice of
all Board and committee meetings,
except when emergency circumstances
exist and meetings need to be held prior
to the advance notice.
(c) Each member of the Board will be
entitled to one vote on any matter put
to the Board. For any action of the Board
to pass, at least a majority of the Board
members present must vote in support
of such action.
(d) The Board may appoint
committees as necessary. It will be
considered a quorum at a committee
meeting when at least a majority of
those appointed to the committee are
present. Committees may consist of
persons other than Board members, and
such persons may vote in committee
meetings as the Board shall determine.
These committee members shall serve
without compensation, but shall be
reimbursed for reasonable travel
expenses, as approved by the Board.
(e) In lieu of voting at a properly
convened meeting, and when, in the
opinion of the Board’s chairperson, such
action is considered necessary, the
Board may take action by mail,
telephone, electronic mail, facsimile, or
any other means of communication.
Any action taken under this procedure
is valid only if:
(1) All members and the Secretary are
notified and the members are provided
the opportunity to vote;
(2) A majority of the members vote in
favor of the action; and
(3) All votes are promptly confirmed
in writing and recorded in the Board
minutes.
(f) There shall be no voting by proxy.
(g) The chairperson shall be a voting
member.
§ 1214.45 Compensation and
reimbursement.
The members of the Board shall serve
without compensation but shall be
reimbursed for reasonable travel
expenses, as approved by the Board,
incurred by them in the performance of
their duties as Board members.
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§ 1214.46
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Powers and duties.
The Board shall have the following
powers and duties:
(a) To administer the Order in
accordance with its terms and
conditions and to collect assessments;
(b) To develop and recommend to the
Secretary for approval such bylaws as
may be necessary for the functioning of
the Board, and such rules as may be
necessary to administer the Order,
including activities authorized to be
carried out under the Order;
(c) To meet, organize, and select from
among the members of the Board a
chairperson, other officers, committees,
and subcommittees, as the Board
determines to be appropriate, provided
that the committee and subcommittee
members may also include individuals
other than Board members;
(d) To notify producers and importers
of all Board meetings through press
releases or other means;
(e) To give the Secretary the same
notice of meetings of the Board and
committees as is given to members,
including committee members if
committee members are not members of
the Board, in order that the Secretary’s
representative(s) may attend such
meetings, and to keep and report
minutes of each meeting of the Board
and all committees to the Secretary;
(f) To appoint and convene, from time
to time, committees that may include
importers, exporters, producers or other
members of the Christmas tree industry
and public to assist in the development
of research, promotion, advertising, and
information programs for Christmas
trees;
(g) To employ persons, other than
members, as the Board considers
necessary to assist the Board in carrying
out its duties and to determine the
compensation and specify the duties of
such persons;
(h) To act as an intermediary between
the Secretary and any producer or
importer;
(i) To furnish to the Secretary any
information or records that the Secretary
may request;
(j) To receive, investigate, and report
to the Secretary complaints of violations
of the Order;
(k) To maintain such records and
books and prepare and submit such
reports and records from time to time to
the Secretary as the Secretary may
require and to make the records
available to the Secretary for inspection
and audit; to make appropriate
accounting with respect to the receipt
and disbursement of all funds entrusted
to it; and to keep records that accurately
reflect the actions and transactions of
the Board;
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(l) To recommend to the Secretary
such amendments to the Order as the
Board considers appropriate;
(m) To develop and carry out generic
promotion, research, and information
activities relating to Christmas trees;
(n) To work to achieve an effective,
continuous, and coordinated program of
promotion, research, evaluation, and
information designed to strengthen the
Christmas tree industry’s position in the
marketplace; maintain and expand
existing markets for Christmas trees; and
to carry out programs, plans, and
projects designed to provide maximum
benefits to the Christmas tree industry;
(o) To develop programs, plans, and
projects, and enter into contracts or
agreements, which must be approved by
the Secretary before becoming effective,
for the development and carrying out of
programs or projects of research,
information, or promotion, and the
payment of costs thereof with funds
collected pursuant to this subpart. Each
contract or agreement shall provide that
any person who enters into a contract or
agreement with the Board shall develop
and submit to the Board a proposed
activity; keep accurate records of all of
its transactions relating to the contract
or agreement; account for funds
received and expended in connection
with the contract or agreement; make
periodic reports to the Board of
activities conducted under the contract
or agreement; and make such other
reports available as the Board or the
Secretary considers necessary. Any
contract or agreement shall provide that:
(1) The contractor or agreeing party
shall develop and submit to the Board
a program, plan, or project together with
a budget or budgets that shall show the
estimated cost to be incurred for such
program, plan, or project;
(2) The contractor or agreeing party
shall keep accurate records of all its
transactions and make periodic reports
to the Board of activities conducted,
submit accounting for funds received
and expended, and make such other
reports as the Secretary or the Board
may require;
(3) The Secretary may audit the
records of the contracting or agreeing
party periodically; and
(4) Any subcontractor who enters into
a contract with a Board contractor and
who receives or otherwise uses funds
allocated by the Board shall be subject
to the same provisions as the contractor;
(p) To prepare and submit for
approval of the Secretary, within 60
days after assessments are due to the
Board, rates of assessment and a fiscal
period budget of the anticipated
expenses to be incurred in the
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administration of the Order, in
accordance with § 1214.50;
(q) To borrow funds necessary for the
startup expenses of the order;
(r) To invest assessments collected
under this part in accordance with
§ 1214.50;
(s) To pay the cost of the activities
with assessments collected under
§ 1214.52;
(t) To recommend adjustments to the
assessments as provided in § 1214.52;
(u) To periodically prepare, make
public and to make available to
producers and importers, reports of its
activities and, at least once each fiscal
period, to make public an accounting of
funds received and expended; and
(v) To cause its books to be audited
by an independent certified public
accountant at the end of each fiscal
period and at such other times as the
Secretary may request, and to submit a
report of the audit directly to the
Secretary.
§ 1214.47
Prohibited activities.
The Board may not engage in, and
shall prohibit the employees and agents
of the Board from engaging in:
(a) Any action that would be a conflict
of interest;
(b) Using funds collected by the Board
under the Order to undertake any action
for the purpose of influencing
legislation or governmental action or
policy, by local, state, national, and
foreign governments or any subdivision
thereof, other than recommending to the
Secretary amendments to the Order; and
(c) No program, plan, or project
including advertising shall be false or
misleading or disparaging to another
agricultural commodity. Christmas trees
of all origins shall be treated equally.
Expenses and Assessments
§ 1214.50
Budget and expenses.
(a) Within 60 days after assessments
are due to the Board, and as may be
necessary thereafter, the Board shall
prepare and submit to the Secretary a
budget for the fiscal period covering its
anticipated expenses and disbursements
in administering this part. Each budget
shall include:
(1) A statement of objectives and
strategy for each program, plan, or
project;
(2) A summary of anticipated revenue,
with comparative data or at least one
preceding year, except for the initial
budget;
(3) A summary of proposed
expenditures for each program, plan, or
project; and
(4) Staff and administrative expense
breakdowns, with comparative data for
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at least one preceding year, except for
the initial budget.
(b) Each budget shall provide
adequate funds to defray its proposed
expenditures and to provide for a
reserve as set forth in this part.
(c) Subject to this section, any
amendment or addition to an approved
budget must be approved by the
Secretary, including shifting funds from
one program, plan, or project to another.
(d) The Board is authorized to incur
such expenses, including provision for
a reserve, as the Secretary finds are
reasonable and likely to be incurred by
the Board for its maintenance and
functioning, and to enable it to exercise
its powers and perform its duties in
accordance with the provisions of this
part. Such expenses shall be paid from
funds received by the Board.
(e) With approval of the Secretary, the
Board may borrow money for the
payment of administrative expenses,
subject to the same fiscal, budget, and
audit controls as other funds of the
Board. Any such funds borrowed by the
Board shall be expended for startup
costs and are limited to the first year of
operation of the Board.
(f) The Board may accept voluntary
contributions, but these shall only be
used to pay expenses incurred in the
conduct of programs, plans, and projects
approved by the Secretary. Such
contributions shall be free from any
encumbrance by the donor and the
Board shall retain complete control of
their use.
(g) In accordance with § 1214.54, the
Board shall deposit funds in a refund
escrow account and shall not use such
funds for expenses, except as provided
for in that section.
(h) The Board may also receive funds
provided through the Department’s
Foreign Agricultural Service or from
other sources, with the approval of the
Secretary, for authorized activities.
(i) The Board shall reimburse the
Secretary for all expenses incurred by
the Secretary in the implementation,
administration, enforcement, and
supervision of the Order, including all
referendum costs in connection with the
Order.
(j) For fiscal years beginning 3 or more
years after the date of the establishment
of the Board, the Board may not expend
for administration, maintenance, and
functioning of the Board in a fiscal year
an amount that exceeds 10 percent of
the assessment and other income
received by the Board. Reimbursements
to the Secretary required under
paragraph (i) of this section are
excluded from this limitation on
spending.
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(k) The Board may establish an
operating monetary reserve and may
carry over to subsequent fiscal periods
excess funds in any reserve so
established: Provided: That, the funds in
the reserve do not exceed one fiscal
period’s budget of expenses. Subject to
approval by the Secretary, such reserve
funds may be used to defray any
expenses authorized under this part.
(l) Pending disbursement of
assessments and all other revenue under
a budget approved by the Secretary, the
Board may invest assessments and all
other revenues collected under this
section in:
(1) Obligations of the United States or
any agency of the United States;
(2) General obligations of any State or
any political subdivision of a State;
(3) Interest bearing accounts or
certificates of deposit of financial
institutions that are members of the
Federal Reserve System; or
(4) Obligations fully guaranteed as to
principal interest by the United States.
§ 1214.51
Financial statements.
(a) The Board shall prepare and
submit quarterly financial statements to
the Secretary, or at any other time
requested by the Secretary. Each such
financial statement shall include, but
not be limited to, a balance sheet,
income statement, and expense budget.
The expense budget shall show
expenditures during the time period
covered by the report, year-to-date
expenditures, and the unexpended
budget.
(b) Each financial statement shall be
submitted to the Secretary within 45
days after the end of the time period to
which it applies.
(c) The Board shall submit annually to
the Secretary an annual financial
statement within 90 days after the end
of the fiscal period to which it applies.
§ 1214.52
Assessments.
(a) The funds to cover the Board’s
expenses shall be paid from assessments
on producers, importers, and donations
from any person including those not
subject to assessments under this Order,
and other funds available to the Board
including those collected pursuant to
§ 1214.62 and subject to the limitations
contained therein.
(b) The payment of assessments on
domestic Christmas trees that are cut
and sold will be the responsibility of the
producer who produces the Christmas
trees or causes the trees to be cut.
(c) Each importer of Christmas trees
shall pay the assessment to the Board on
Christmas trees imported for marketing
in the United States, through Customs.
If Customs does not collect an
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assessment from an importer, the
importer will be responsible for paying
the assessment directly to the Board 30
calendar days after importation.
(1) The assessment rate for imported
Christmas trees shall be the same or
equivalent to the rate for Christmas trees
domestically produced in the United
States.
(2) The import assessment shall be
uniformly applied to imported
Christmas trees that are identified by the
numbers 0604.91.00.20, 0604.91.00.40,
and 0604.91.00.60 in the Harmonized
Tariff Schedule of the United States or
any other numbers used to identify
Christmas trees in that schedule.
(3) The assessments due on imported
Christmas trees shall be paid when they
enter into the United States.
(d) Such assessments shall be levied
at an initial rate of 15 cents per
Christmas tree domestically produced or
imported into the United States. The
assessment rate will be reviewed by the
Board, after the initial referendum is
conducted pursuant to this subpart. The
assessment rate may be increased or
decreased no more than 2 cents per
Christmas tree during the fiscal period.
Any change in the assessment rate shall
be subject to rulemaking by the
Department. The assessment rate shall
not exceed 20 cents per Christmas tree,
nor shall it be less than 10 cents per
Christmas tree, unless a majority of
producers and importers approve such
other levels of assessment through a
referendum conducted pursuant to this
subpart.
(e) All assessment payments and
reports will be submitted to the office of
the Board. All assessment payments are
to be received no later than February 15
of the crop year in which they are
produced or imported. A late payment
charge, may be imposed on any
producer or importer who fails to remit
to the Board, the total amount for which
any such producer or importer is liable
on or before the due date established by
the Board. In addition to the late
payment charge, an interest charge may
be imposed on the outstanding amount
for which the producer or importer is
liable. The rate for late payment and
interest charges shall be specified by the
Secretary through rulemaking.
(f) Persons failing to remit total
assessments due in a timely manner
may also be subject to actions under
federal debt collection procedures.
(g) The Board may authorize other
organizations to collect assessments on
its behalf with the approval of the
Secretary.
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§ 1214.53 Exemption from and refunds of
assessments.
(a) Producers that domestically
produce and importers that import less
than 500 Christmas trees.
(1) Any producer who domestically
produces less than 500 Christmas trees
who desires to claim an exemption from
assessments as provided in § 1214.52
shall file an application on a form
provided by the Board, for a certificate
of exemption. Such producer shall
certify that he/she will domestically
produce less than 500 trees for the fiscal
period for which the exemption is
claimed. It is the responsibility of the
producer to retain a copy of the
certificate of exemption.
(2) Any importer who imports less
than 500 trees in a fiscal period who
desires to claim an exemption from
assessments as provided in § 1214.52
shall file an application on a form
provided by the Board, for a certificate
of exemption. Such importer shall
certify that the importer’s total imports
of Christmas trees are fewer than 500
trees for the fiscal period for which the
exemption is claimed. It is the
responsibility of the importer to retain
a copy of the certificate of exemption.
(3) On receipt of an exemption
application, the Board shall determine
whether an exemption may be granted.
The Board will then issue, if deemed
appropriate, a certificate of exemption
to the producer or importer which is
eligible to receive one.
(4) The Board, with the Secretary’s
approval, may require persons receiving
an exemption from assessments to
provide to the Board reports on the
disposition of exempt Christmas trees
and, in the case of importers, proof of
payment of assessments.
(5) The exemption will apply
immediately following the issuance of
the certificate of exemption.
(6) Producers and importers who
received an exemption certificate from
the Board but domestically produced or
imported more than 500 Christmas trees
during the fiscal period shall pay the
Board the applicable assessments owed
and submit any necessary reports to the
Board pursuant to § 1214.70.
(7) Producers and importers who did
not apply to the Board for an exemption
and domestically produced or imported
less than 500 Christmas trees during the
fiscal period shall receive a refund from
the Board for the applicable assessments
within 30 calendar days after the end of
the fiscal year. Board staff shall
determine the assessments paid and
refund the amount due to the producers
and importers accordingly.
(8) The Board may develop additional
procedures as it deems necessary for
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accurately accounting for this
exemption. Such procedures shall be
implemented through rulemaking by the
Secretary.
(b) Assessment refunds to importers.
(1) Importers who are exempt from
assessment shall be eligible for a refund
of assessments collected by Customs
during the applicable fiscal period. No
interest will be paid on assessments
collected by Customs. The Board shall
refund such importers their assessments
as collected by Customs no later than 60
calendar days after receipt by the Board.
(c) Organic. (1) Organic Act means
section 2103 of the Organic Foods
Production Act of 1990 (7 U.S.C. 6502).
(2) A producer who domestically
produces Christmas trees under an
approved National Organic Program
(NOP) (7 CFR part 205) system plan,
produces only products that are eligible
to be labeled as 100 percent organic
under the NOP and is not a split
operation shall be exempt from payment
of assessments. To obtain an organic
exemption, an eligible producer shall
submit a request for exemption to the
Board, on a form provided by the Board,
at any time initially and annually
thereafter on or before the start of the
fiscal period as long as such producer
continues to be eligible for the
exemption. The request shall include
the following: The producer’s name and
address; a copy of the organic operation
certificate provided by a USDAaccredited certifying agent as defined in
the Organic Act, a signed certification
that the applicant meets all of the
requirements specified for an
assessment exemption, and such other
information as may be required by the
Board and with the approval of the
Secretary. The Board shall have 30
calendar days to approve the exemption
request. If the exemption is not granted,
the Board will notify the applicant and
provide reasons for the denial within
the same time frame.
(3) An importer who imports only
Christmas trees that are eligible to be
labeled as 100 percent organic under the
NOP and is not a split operation shall
be exempt from the payment of
assessments. To obtain an organic
exemption, an eligible importer must
submit documentation to the Board and
request an exemption from assessment
on 100 percent of organic Christmas
trees, on a form provided by the Board,
at any time initially and annually
thereafter on or before the beginning of
the fiscal period as long as the importer
continues to be eligible for the
exemption. This documentation shall
include the same information as
required by producers in paragraph
(c)(2) of this section. If the importer
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complies with the requirements of this
section, the Board will grant the
exemption and issue a Certificate of
Exemption to the importer. The Board
will also issue the importer a 9-digit
alphanumeric number of the United
States classification valid for 1 year
from the date of issue. This
alphanumeric number should be
entered by the importer on the Customs
entry documentation. Any line item
entry of 100 percent organic Christmas
trees bearing this alphanumeric number
assigned by the Board will not be
subject to assessments.
(4) Importers who are exempt from
assessment in paragraph (c)(3) of this
section shall also be eligible for
reimbursement of assessments collected
by Customs and may apply to the Board
for a reimbursement. The importer
would be required to submit satisfactory
proof to the Board that the importer
paid the assessment on exempt organic
products.
(5) The exemption will apply
immediately following the issuance of
the exemption certificate.
§ 1214.54
Refund escrow accounts.
(a) The Board shall establish an
interest bearing escrow account with a
financial institution that is a member of
the Federal Reserve System and will
deposit into such account an amount
equal to 10 percent of the assessments
collected during the period beginning
on the effective date of the Order and
ending on the date the Secretary
announces the results of the required
referendum.
(b) If the Order is not approved by the
required referendum, the Board shall
promptly pay refunds of assessments to
all producers and importers that have
paid assessments during the period
beginning on the effective date of the
Order and ending on the date the
Secretary announces the results of the
required referendum in the manner
specified in paragraph (c) of this
section.
(c) If the amount deposited in the
escrow account is less than the amount
of all refunds that producers and
importers subject to the Order have a
right to receive, the Board shall prorate
the amount deposited in such account
among all producers and importers who
desire a refund of assessments paid no
later than 90 days after the required
referendum results are announced by
the Secretary.
(d) Any producer or importer
requesting a refund shall submit an
application on the prescribed form to
the Board within 30 days after the
announcement of the referendum results
of their request for a refund of the
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assessments that they paid. The
producers and importer requesting a
refund shall also submit documentation
to substantiate that assessments were
paid. Any such demand shall be made
by such producer or importer in
accordance with the provisions of this
subpart and in a manner consistent with
regulations recommended by the Board
and prescribed by the Secretary.
(e) If the Order is approved by the
required referendum conducted under
§ 1214.71 then:
(1) The escrow account shall be
closed; and,
(2) The funds shall be available to the
Board for disbursement under § 1214.50.
Promotion, Research and Information
§ 1214.60
Programs, plans, and projects.
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(a) The Board shall receive and
evaluate, or on its own initiative,
develop and submit to the Secretary for
approval any program, plan, or project
authorized under this subpart. Such
programs, plans, or projects shall
provide for:
(1) The establishment, issuance,
effectuation, and administration of
appropriate programs for promotion,
research, and information, including
producer and consumer industry
information, with respect to Christmas
trees;
(2) The establishment and conduct of
research with respect to the image,
desirability, use, marketability, quality,
product development or production of
Christmas trees, to the end that the
marketing and use of Christmas trees
may be encouraged, expanded,
improved, or made more acceptable and
to advance the image, desirability, or
quality of Christmas trees.
(b) A program, plan, or project may
not be implemented prior to approval of
the program, plan, or project by the
Secretary. Once a program, plan, or
project is so approved, the Board shall
take appropriate steps to implement it.
(c) Each program, plan, or project
implemented under this subpart shall be
reviewed or evaluated periodically by
the Board to ensure that it contributes
to an effective program of promotion,
research, or information. If it is found by
the Board that any such program, plan,
or project does not contribute to an
effective program of promotion,
research, or information, then the Board
shall terminate such program, plan, or
project.
§ 1214.61
Independent evaluation.
The Board shall, not less often than
once every five years, authorize and
fund, from funds otherwise available to
the Board, an independent evaluation of
the effectiveness of the Order and
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programs conducted by the Board
pursuant to the Act. The Board shall
submit to the Secretary, and make
available to the public, the results of
each periodic independent evaluation
conducted under this paragraph.
§ 1214.62 Patents, copyrights, trademarks,
information, publications, and product
formulations.
Patents, copyrights, trademarks,
information, publications, and product
formulations developed through the use
of funds received by the Board under
this subpart shall be the property of the
U.S. Government as represented by the
Board and shall, along with any rents,
royalties, residual payments, or other
income from the rental, sales, leasing,
franchising, or other uses of such
patents, copyrights, trademarks,
information, publications, or product
formulations, inure to the benefit of the
Board, shall be considered income
subject to the same fiscal, budget, and
audit controls as other funds of the
Board, and may be licensed subject to
approval by the Secretary. Upon
termination of this subpart, § 1214.83
shall apply to determine disposition of
all such property.
Reports, Books, and Records
§ 1214.70
Reports.
(a) Each producer and importer
subject to this subpart shall be required
to provide to the Board periodically
such information as required by the
Board, with the approval of the
Secretary, which may include but not be
limited to the following:
(1) Number of trees produced or total
imports;
(2) Number of Christmas trees on
which an assessment was paid;
(3) Name and address of producer or
importer; and
(4) Date assessment was paid on each
Christmas tree produced or imported.
(b) All reports required under
§ 1214.70 are due to the Board by
February 15 of the crop year.
(c) This report shall accompany the
payment of the collected assessments.
§ 1214.71
Books and records.
Each producer and importer subject to
this subpart, including those who are
exempt under this subpart, shall
maintain any books and records
necessary to carry out the provisions of
this subpart and the regulations issued
thereunder, including such records as
are necessary to verify any reports
required. Such books and records must
be made available during normal
business hours for inspection by the
Board’s or Secretary’s employees or
agents. Such records shall be retained
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for at least two years beyond the fiscal
period of their applicability.
§ 1214.72
Confidential treatment.
All information obtained from books,
records, or reports under the Act, this
subpart, and the regulations issued
thereunder shall be kept confidential by
all persons, including all employees and
former employees of the Board, all
officers and employees and former
officers and employees of contracting
and subcontracting agencies or agreeing
parties having access to such
information. Such information shall not
be available to Board members,
producers, or importers. Only those
persons having a specific need for such
information to effectively administer the
provisions of this subpart shall have
access to such information. Only such
information so obtained as the Secretary
deems relevant shall be disclosed by
them, and then only in a judicial
proceeding or administrative hearing
brought at the direction, or on the
request, of the Secretary, or to which the
Secretary or any officer of the United
States is a party, and involving this
subpart. Nothing in this section shall be
deemed to prohibit:
(a) The issuance of general statements
based upon the reports of the number of
persons subject to this subpart or
statistical data collected therefrom,
which statements do not identify the
information furnished by any person;
and
(b) The publication, by direction of
the Secretary, of the name of any person
who has been adjudged to have violated
this subpart, together with a statement
of the particular provisions of this
subpart violated by such person.
Miscellaneous
§ 1214.80
Right of the Secretary.
All fiscal matters, programs, plans, or
projects, rules or regulations, contracts,
reports, or other substantive actions
proposed or prepared by the Board shall
be submitted to the Secretary for
approval.
§ 1214.81
Referenda.
(a) Required referendum. For the
purpose of ascertaining whether the
persons subject to this Order favor the
amendment, continuation, suspension,
amendment, or termination of this
Order, the Secretary shall conduct a
referendum among persons subject to
assessments under § 1214.52 who,
during a representative period
determined by the Secretary, have
engaged in the production or
importation of Christmas trees:
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(1) The first referendum shall be
conducted not later than 3 years after
assessments first begin under the Order;
(2) The order will be approved in a
referendum if:
(i) A majority of producers and
importers vote for approval in the
referendum.
(b) Subsequent referenda. The
Secretary shall conduct subsequent
referenda:
(1) For the purpose of ascertaining
whether producers and importers favor
the continuation, suspension, or
termination of the Order;
(2) Every seven years the Secretary
shall hold a referendum to determine
whether producers and importers of
Christmas trees favor the continuation
of the Order. The Order shall continue
if it is favored by a majority of
producers and importers voting for
approval in the referendum who have
been engaged in the production or
importation of Christmas trees;
(3) At the request of the Board
established in this Order;
(4) At the request of 10 percent or
more of the number of persons eligible
to vote in a referendum as set forth
under the Order; or
(5) At any time as determined by the
Secretary.
tkelley on DSK3SPTVN1PROD with RULES
§ 1214.82
Suspension or termination.
(a) The Secretary shall suspend or
terminate this part or subpart or a
provision thereof, if the Secretary finds
that the subpart or a provision thereof
obstructs or does not tend to effectuate
the purpose of the Act, or if the
Secretary determines that this subpart or
a provision thereof is not favored by
persons voting in a referendum
conducted pursuant to the Act.
(b) The Secretary shall suspend or
terminate this subpart at the end of the
fiscal period whenever the Secretary
determines that its suspension or
termination is favored by a majority of
producers and importers voting in a
referenda who, during a representative
period determined by the Secretary,
have been engaged in the production or
importation of Christmas trees.
(c) If, as a result of a referendum the
Secretary determines that this subpart is
not approved, the Secretary shall:
(1) Not later than one hundred and
eighty (180) days after making the
determination, suspend or terminate, as
the case may be, collection of
assessments under this subpart; and
(2) As soon as practical, suspend or
terminate, as the case may be, activities
under this subpart in an orderly
manner.
VerDate Mar<15>2010
15:12 Nov 07, 2011
Jkt 226001
§ 1214.83
Proceedings after termination.
(a) Upon the termination of this
subpart, the Board shall recommend not
more than three of its members to the
Secretary to serve as trustees for the
purpose of liquidating the affairs of the
Board. Such persons, upon designation
by the Secretary, shall become trustees
of all of the funds and property then in
the possession or under control of the
Board, including claims for any funds
unpaid or property not delivered, or any
other claim existing at the time of such
termination.
(b) The said trustees shall:
(1) Continue in such capacity until
discharged by the Secretary;
(2) Carry out the obligations of the
Board under any contracts or
agreements entered into pursuant to the
Order;
(3) From time to time account for all
receipts and disbursements and deliver
all property on hand, together with all
books and records of the Board and the
trustees, to such person or persons as
the Secretary may direct; and
(4) Upon request of the Secretary
execute such assignments or other
instruments necessary and appropriate
to vest in such persons title and right to
all funds, property and claims vested in
the Board or the trustees pursuant to the
Order.
(c) Any person to whom funds,
property or claims have been transferred
or delivered pursuant to the Order shall
be subject to the same obligations
imposed upon the Board and upon the
trustees.
(d) Any residual funds not required to
defray the necessary expenses of
liquidation shall be turned over to the
Secretary to be disposed of, to the extent
practical, to one or more Christmas tree
organizations in the United States in the
interest of continuing Christmas tree
promotion, research, and information
programs.
§ 1214.84 Effect of termination or
amendment.
Unless otherwise expressly provided
by the Secretary, the termination of this
subpart or of any regulation issued
pursuant thereto, or the issuance of any
amendment to either thereof, shall not:
(a) Affect or waive any right, duty,
obligation or liability which shall have
arisen or which may thereafter arise in
connection with any provision of this
subpart or any regulation issued
thereunder.
(b) Release or extinguish any violation
of this subpart or any regulation issued
thereunder.
(c) Affect or impair any rights or
remedies of the United States, or of the
PO 00000
Frm 00028
Fmt 4700
Sfmt 4700
Secretary or of any other persons, with
respect to any such violation.
§ 1214.85
Personal liability.
No member or employee of the Board
shall be held personally responsible,
either individually or jointly with
others, in any way whatsoever, to any
person for errors in judgment, mistakes,
or other acts, either of commission or
omission, as such member or employee,
except for acts of dishonesty or willful
misconduct.
§ 1214.86
Separability.
If any provision of this subpart is
declared invalid or the applicability
thereof to any person or circumstances
is held invalid, the validity of the
remainder of this subpart or the
applicability thereof to other persons or
circumstances shall not be affected
thereby.
§ 1214.87
Amendments.
Amendments to this subpart may be
proposed from time to time by the Board
or by any interested person affected by
the provisions of the Act, including the
Secretary.
§ 1214.88
OMB control numbers.
The control number assigned to the
information collection requirements by
the Office of Management and Budget
pursuant to the Paperwork Reduction
Act of 1995, 44 U.S.C. Chapter 35, is
OMB control number 0505–0001, and
OMB control number 0581–0267 and
0581–0268.
Subpart B—[Reserved]
Dated: November 1, 2011.
David R. Shipman,
Acting Administrator.
[FR Doc. 2011–28798 Filed 11–7–11; 8:45 am]
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1214
[Document No. AMS–FV–10–0008–FR]
RIN 0581–AD00
Christmas Tree Promotion, Research,
and Information Order; Referendum
Procedures
Agricultural Marketing Service,
Agriculture, USDA.
ACTION: Final rule.
AGENCY:
This final rule establishes
procedures for conducting a referendum
to determine whether the continuation
SUMMARY:
E:\FR\FM\08NOR1.SGM
08NOR1
Agencies
[Federal Register Volume 76, Number 216 (Tuesday, November 8, 2011)]
[Rules and Regulations]
[Pages 69094-69110]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-28798]
-----------------------------------------------------------------------
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1214
[Doc. No. AMS-FV-10-0008-FR-1A]
RIN 0581-AD00
Christmas Tree Promotion, Research, and Information Order
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Final rule.
-----------------------------------------------------------------------
SUMMARY: This rule establishes an industry-funded promotion, research,
and information program for fresh cut Christmas trees. The Christmas
Tree Promotion, Research, and Information Order (Order) is authorized
under the Commodity Promotion, Research, and Information Act of 1996
(1996 Act). The Order will establish a national Christmas Tree
Promotion Board (Board) comprised of 11 producers and one importer.
Under the Order, producers and importers of fresh cut Christmas trees
will pay an initial assessment of fifteen cents per Christmas tree.
Producers and importers that produce or import less than 500 Christmas
trees annually will be exempt from the assessment. A referendum will be
conducted, among producers and importers, three years after the
collection of assessments begin to determine if Christmas tree
producers and importers favor the continuation of this program.
DATES: Effective November 9, 2011.
FOR FURTHER INFORMATION CONTACT: Patricia A. Petrella, Marketing
Specialist, Research and Promotion Division, Fruit and Vegetable
Programs, AMS, USDA, 1400 Independence Avenue SW., Room 1406, Stop
0244, Washington, DC 20250-0244; telephone: (301) 334-2891; or
facsimile: (301) 334-2896; or email: Patricia.Petrella@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This Order is issued pursuant to the
Commodity Promotion, Research, and Information Act of 1996 (1996 Act)
(7 U.S.C. 7411-7425).
As part of this rulemaking process, a proposed rule was published
in the Federal Register on November 8, 2010 (75 FR 68512). That rule
provided for a 60-day comment period which ended on February 7, 2011.
Five hundred comments were received. As requested by a member of
Congress and several North Carolina producers, the comment period was
reopened for 15 days (76 FR 9695, February 22, 2011). That comment
[[Page 69095]]
period ended on March 9, 2011. An additional 65 comments were received.
All comments are addressed later in this rule.
Executive Order 12866
This final rule has been determined not significant for purposes of
Executive Order 12866 and therefore has not been reviewed by the Office
of Management and Budget (OMB).
Executive Order 12988
This final rule has been reviewed under Executive Order 12988,
Civil Justice Reform. It is not intended to have retroactive effect.
Section 524 of the 1996 Act provides that it shall not affect or
preempt any other Federal or State law authorizing promotion or
research relating to an agricultural commodity.
Under section 519 of the 1996 Act, a person subject to an order may
file a written petition with the Department stating that an order, any
provision of an order, or any obligation imposed in connection with an
order, is not established in accordance with the law, and requesting a
modification of an order or an exemption from an order. Any petition
filed challenging an order, any provision of an order, or any
obligation imposed in connection with an order, shall be filed within
two years after the effective date of an order, provision, or
obligation subject to challenge in the petition. The petitioner will
have the opportunity for a hearing on the petition. Thereafter, the
Department will issue a ruling on the petition. The 1996 Act provides
that the district court of the United States for any district in which
the petitioner resides or conducts business shall have the jurisdiction
to review a final ruling on the petition, if the petitioner files a
complaint for that purpose not later than 20 days after the date of the
entry of the Department's final ruling.
Executive Order 13132
This final rule has been reviewed under Executive Order 13132,
Federalism. Section 524 of the 1996 Act provides that the Act shall not
affect or preempt any other Federal or State law authorizing promotion
or research relating to an agricultural commodity.
The proponent, the Christmas Tree Checkoff Task Force is an
industry wide group of producers and importers that support this
proposed program. They have conducted meetings throughout the United
States with several State and multi-State Christmas tree organizations.
The proposed program is not intended to duplicate any State program.
The proponents have determined that they need a mechanism that would be
sustainable over time. A national Christmas tree research and promotion
program would accomplish this goal.
Summary
This rule establishes an industry-funded promotion, research, and
information program for fresh cut Christmas trees. The Christmas Tree
Promotion, Research, and Information Order (Order), was submitted to
the Department of Agriculture (Department) by the Christmas Tree
Checkoff Task Force (Task Force), an industry wide group of producers
and importers that support this program. Under the Order, producers and
importers of fresh cut Christmas trees will pay an initial assessment
of $0.15 cents per tree, which would be paid to the Christmas Tree
Promotion Board (Board). This Board will be responsible for
administration and operation of the Order. Producers and importers that
produce or import less than 500 Christmas trees annually will be exempt
from the assessment. The program is authorized under the Commodity
Promotion, Research, and Information Act of 1996 (1996 Act).
A referendum will be conducted, among producers and importers,
three years after the collection of assessments begin to determine if
Christmas tree producers and importers favor the continuation of this
program. A final rule on the referendum procedures will be published in
the Federal Register at a later time. The rule also announces the
Agricultural Marketing Service's (AMS) approval of new Christmas tree
information collection requirements by the OMB for the operation of the
Order.
Authority in 1996 Act
The Order is authorized under the 1996 Act which authorizes USDA to
establish agricultural commodity research and promotion orders which
may include a combination of promotion, research, industry information,
and consumer information activities funded by mandatory assessments.
These programs are designed to maintain and expand markets and uses for
agricultural commodities. As defined under section 513(1)(D) of the
1996 Act, agricultural commodities include fresh cut Christmas trees.
The Order will provide for the development and financing of a
coordinated program of research, promotion, and information for
Christmas trees.
The 1996 Act provides for a number of optional provisions that
allow the tailoring of orders for different commodities. Section 516 of
the 1996 Act provides permissive terms for orders, and other sections
provide for alternatives. For example, section 514 of the 1996 Act
provides for orders applicable to (1) Producers, (2) first handlers and
others in the marketing chain as appropriate, and (3) importers (if
imports are subject to assessments). Section 516 states that an order
may include an exemption of de minimis quantities of an agricultural
commodity; different payment and reporting schedules; coverage of
research, promotion, and information activities to expand, improve, or
make more efficient the marketing or use of an agricultural commodity
in both domestic and foreign markets; provision for reserve funds;
provision for credits for generic and branded activities; and
assessment of imports.
In addition, section 518 of the 1996 Act provides for referenda to
ascertain approval of an order to be conducted either prior to its
going into effect or within three years after assessments first begin
under the order. An order also may provide for its approval in a
referendum based upon different voting patterns. Section 515 provides
for establishment of a board or council from among producers, first
handlers and others in the marketing chain as appropriate, and
importers, if imports are subject to assessment.
Industry Background
Christmas trees have been commercially sold in the United States
since about 1850, when most were cut from wild stands. In the last 55
to 60 years, Christmas trees have been farmed and harvested as an
agricultural row crop. Most Christmas trees are now grown on or
selected and cut by consumers on tree farms. The U.S. Christmas tree
industry consists of over 12,000 farms producing over 17 million
Christmas trees per year. The best selling Christmas trees are Scotch
pine, Douglas fir, noble fir, Fraser fir, Virginia pine, balsam fir and
white pine.
Christmas trees are grown for retail sale in almost all U.S.
states. Oregon, Michigan, Wisconsin, North Carolina and Pennsylvania
together produce more than 75 percent of the trees produced each year.
During 2007, 47 out of the 50 States contributed to the production of
Christmas trees.
Competition
The fresh cut Christmas tree industry competes directly with the
artificial Christmas tree industry. Artificial Christmas tree companies
advertise heavily throughout the fall and Christmas seasons. According
to data
[[Page 69096]]
supplied by the proponents artificial tree purchases have increased
from 9.8 million in 2003 to 17.4 million in 2007.
Imports
According to U.S. Department of Commerce, U.S. Census Bureau,
Foreign Trade Statistics, imports of Christmas trees from 2006 through
2008 averaged about 1.9 million trees. During those years, imports from
Canada accounted for 99.72 percent of the total imports. Italy,
Columbia and Mali comprised about .28 million trees or less than one
percent. For the same period, these imports were valued at $27.427
million dollars.
Prices
According to the Task Force, in 2007 the average price per tree for
a Noble was approximately $18.00 and the average price per tree for a
Douglas was $11.00. By averaging these two types of Christmas trees,
prices would be approximately $15 per tree. With 31 million trees cut
in 2007, the value would be approximately $465 million (value at point
of first sale).
Need for a Program
A national research and promotion program for Christmas trees would
help the industry to address the many market problems it currently
faces. According to the Task Force, two main factors currently
affecting Christmas tree sales, both in the domestic market and abroad,
are increased competition and changing consumer habits.
According to additional data supplied by the Task Force, the market
share of fresh Christmas trees in the U.S. from 1965 to 2008 has
declined by 6 percent. In comparison, the market share of artificial
trees has increased 655 percent from 1965 to 2008.
According to the proponent data, sales of fresh cut Christmas trees
decreased by 15 million trees from 37 million trees sold in 1991 down
to 22 million trees sold in 2002. The industry saw an increase in sales
in 2003 through 2007 when the industry conducted a voluntary marketing
campaign which was lead by a small group of producers and retailers.
This voluntary marketing campaign saw sales rebound by 9 million
trees--from 22 million trees sold in 2002 to 31 million trees sold in
2007. Even with the strong sales response to the marketing efforts, the
voluntary marketing program suffered from a lack of funding.
The Christmas tree industry has tried three different times to
conduct promotional programs based on voluntary contributions. Each
time, after about three years, the revenue declined to a point where
the programs were ineffective. The decline in revenue is attributable
to the voluntary nature of these programs. Therefore, the proponents
have determined that they need a mechanism that would be sustainable
over time. They believe that a national Christmas tree research and
promotion program would accomplish this goal.
Specific Provisions of a Program
Pursuant to section 513 of the 1996 Act, sections 1214.1 through
1214.30 of the Order define certain terms that will be used throughout
the Order, such as Christmas trees, importer and producer. Several of
the terms are common to all research and promotion programs authorized
under the 1996 Act while other terms are specific to the Order.
Sections 1214.47 of the Order will detail the establishment and
membership of the Christmas Tree Promotion Board, nominations and
appointments, the term of office, removal and vacancies, procedure,
reimbursement and attendance, powers and duties, and prohibited
activities.
Sections 1214.50 through 1214.56 of the Order will detail
requirements regarding the Board's budget and expenses, financial
statements, assessments, and exemption from assessments.
The Board's programs and expenses will be funded through
assessments on producers, importers, donations from any person
including those not subject to assessments, other income, and other
funds available to the Board. The Order will provide for an initial
assessment rate of $0.15 per Christmas tree cut and sold domestically
or imported into the United States.
This assessment rate will be reviewed by the Board after the
initial referendum is conducted (3 years after assessments first
begin). The assessment rate cannot be changed during the first three
years of operation of the Order. The assessment rate may be increased
or decreased no more than 2 cents per Christmas tree during the fiscal
period. Any change in the assessment rate within this range will be
subject to rulemaking by the Secretary. The assessment rate shall not
exceed 20 cents per Christmas tree, nor shall it be less than 10 cents
per Christmas tree, unless a majority of producers and importers
approve such other levels of assessments through a referendum conducted
pursuant to this subpart. Importers who import 500 Christmas trees or
more would be required to pay assessments to the Board, if not
collected by Customs.
Importer assessments will be collected through Customs. The Order
will specify a list of numbers of the Harmonized Tariff Schedule of the
United States that will identify Christmas trees subject to
assessments.
The Order will provide authority for the Board to impose a late
payment charge and interest for assessments overdue to the Board. The
late payment charge and rate of interest will be prescribed in the
Order's regulations issued by the Secretary.
Sections 1214.60 through 1214.62 of the Order will detail
requirements regarding promotion, research and information projects
authorized under the Order.
Sections 1214.70 through 1214.72 specify the reporting and
recordkeeping requirements under the Order as well as requirements
regarding confidentiality of information.
Section 1214.81(a)(1) of the Order specifies that the program will
be implemented and a referendum conducted three years after assessments
first begin under the Order. The Order will not continue unless it is
approved by a majority of those persons voting in the referendum for
approval.
Section 1214.81(b) of the Order specifies criteria for subsequent
referenda. Under the Order, a referendum will be held to ascertain
whether the program should continue, be amended, or be terminated.
Section 1214.80 and sections 1214.82 through 1214.88 describe the
rights of the Secretary; authorize the Secretary to suspend or
terminate the Order when deemed appropriate; prescribe proceedings
after termination; address personal liability, separability, and
amendments; and provide OMB control numbers. These provisions are
common to all research and promotion program authorized under the 1996
Act.
Regulatory Flexibility Act Analysis
In accordance with the Regulatory Flexibility Act (RFA) (5 U.S.C.
601-612), AMS is required to examine the impact of this rule on small
entities. Accordingly, AMS has prepared this final regulatory
flexibility analysis.
The purpose of the RFA is to fit regulatory actions to the scale of
businesses subject to such actions so that small businesses will not be
disproportionately burdened. The Small Business Administration defines,
in 13 CFR part 121, small agricultural producers as those having annual
receipts of no more than $750,000 and small agricultural service firms
(producers and importers) as those having annual receipts of no more
than $7.0 million.
[[Page 69097]]
Under these criteria, the majority of the producers that will be
affected by this Order will be considered small entities, while most
importers will not. Producers and importers who cut and sell or
imported less than 500 Christmas trees annually will be exempt from the
assessment. Organic producers and importers would also be exempt from
assessments. The number of entities assessed under the program will be
approximately 3,263. Estimated revenue is expected to be approximately
$2 million of which 10 percent is expected from imported product and 90
percent from domestic product.
According to the Task Force, based on data from the 2007 Census of
Agriculture, there were approximately 12,255 Christmas tree farms that
harvested Christmas trees in the United States. Approximately 25
percent of the producers or 3,100 Christmas tree producers will be
subject to the assessment based on the exemption of those producing
less than 500 trees will be exempt from assessments. Approximately 95
percent of the producers subject to the assessment qualified under the
definition for small business owners. According to the Task Force the
average price for 6 to 7 foot Douglas and Noble fir trees is $11.00 and
$18.00, respectively. During 2007, 47 out of 50 States produced
Christmas trees in the United States. Oregon, Michigan, Wisconsin,
North Carolina, and Pennsylvania together produced more than 75 percent
of the trees harvested in 2007. In 2008, there were approximately 200
importers. Based on the 2008 U.S. Customs data, 163 importers that
imported more than 500 Christmas trees are subject to the assessment
rate under the Order.
This rule establishes an industry-funded research, promotion, and
information program for fresh cut Christmas trees. The program will be
financed by an assessment on Christmas tree producers and importers and
will be administered by a board of industry members selected by the
Secretary. The initial assessment rate will be $0.15 per Christmas tree
cut and sold or imported to the United States and could be increased to
$0.20 per Christmas tree. Entities that cut and sell or import less
than 500 Christmas trees will be exempt. The purpose of the program
will be to strengthen the position of Christmas trees in the
marketplace, and maintain and expand markets for Christmas trees. A
referendum will be held among eligible producers and importers to
determine whether they favor implementation of the program three years
after the first assessments begin. The Order will continue if favored
by a majority of producers and importers voting in the referendum. The
program is authorized under the 1996 Act.
Regarding the economic impact of the Order on affected entities,
Christmas tree producers and importers will be required to pay
assessments to the Board. As previously mentioned, the initial
assessment rate will be $0.15 per Christmas tree cut and sold or
imported to the United States and could be increased to no more than
$0.20 per Christmas tree.
Regarding the impact on the industry as a whole, the Order is
expected to grow demand for fresh cut Christmas trees. The Christmas
tree industry hopes to achieve a stable funding base to promote
Christmas now and into the future.
Regarding alternatives, the Christmas tree industry has already
considered and implemented voluntary programs, but based on past
experiences, these programs only worked in the short term; until monies
were depleted.
This action will impose an additional reporting and recordkeeping
burden on producers and importers of fresh cut Christmas trees.
Producers and importers interested in serving on the Board may be asked
to submit a nomination form to the Board indicating their desire to
serve or nominating another industry member to serve on the Board.
Interested persons will also submit a background statement outlining
their qualifications to serve on the Board. Producers and importers
will have the opportunity to cast a ballot and vote for candidates to
serve on the Board. Producer and importer nominees to the Board will
have to submit a background form to the Secretary to ensure they are
qualified to serve on the Board.
Additionally, producers and importers who domestically produce or
import less than 500 Christmas trees annually could submit a request to
the Board for an exemption from paying assessments on this volume.
Producers and importers also will report regarding their sales/imports
that will accompany their assessments paid to the Board. Producers and
importers who will qualify as 100 percent organic under the NOP could
submit a request to the Board for an exemption from assessments.
Finally, producers and importer who wanted to participate in a
referendum to vote on whether the Order should continue will have to
complete a ballot for submission to the Secretary. These forms were
approved by OMB under OMB Control No. 0581-0267 and 0581-0268. Specific
burdens for the forms are detailed later in this document in the
section titled Paperwork Reduction Act. As with all Federal promotion
programs, reports and forms are periodically reviewed to reduce
information requirements and duplication by industry and public sector
agencies. Finally, USDA has not identified any relevant Federal rules
that duplicate, overlap, or conflict with this rule.
AMS is committed to complying with the E-Government Act, to promote
the use of the Internet and other information technologies to provide
increased opportunities for citizen access to Government information
and services, and for other purposes.
Regarding outreach efforts, as previously mentioned, the Task Force
conducted sessions throughout the United Sates in different States and
regions. These were held in conjunction with regional and state
organization meetings. Approximately 50 sessions were held across the
United States. Input regarding the proposed program was incorporated
into the Task Force's proposal.
Paperwork Reduction Act
In accordance with the Paperwork Reduction Act of 1995 (44 U.S.C.
Chapter 35), the reporting and recordkeeping provisions generated by
this rule have been preapproved by the Office of Management and Budget
(OMB).
Title: Research and Promotion Background Information.
OMB Number for background form AD-755: (approved under OMB No.
0505-0001).
Expiration Date of Approval: 7/31/2012.
Title: Christmas Tree Promotion, Research, and Information Program
(Order).
OMB Numbers: 0581-0268.
Expiration Date of Approval: 12/31/2013.
Type of Request: Approval of a preapproved collection.
Abstract: The information collection requirements in the request
are essential to carry out the intent of the 1996 Act. The information
collection concerns a proposal received by USDA for a national research
and promotion program for the Christmas tree industry. The program will
be financed by an assessment on Christmas tree producers and importers
and will be administered by a board of industry members selected by the
Secretary. The program will provide for an exemption for producers and
importers that cut and sell or import less than 500 Christmas trees
during the year. A referendum will be
[[Page 69098]]
held among eligible producers and importers to determine whether they
favor continuation of the program three years after assessments first
begin. The purpose of the program will be to help increase demand for
fresh cut Christmas trees.
In summary, the information collection requirements under the
program concern Board nominations, refunds of assessments, exemption
applications, and the collection of assessments. For Board nominations,
producers and importers interested in serving on the Board will be
asked to submit a ``Nomination Form'' to the Board indicating their
desire to serve or to nominate another industry member to serve on the
Board. Producers and importers will have the opportunity to submit a
``Nomination Ballot'' to the Board where they will vote for candidates
to serve on the Board. Nominees will also have to submit a background
information form, ``AD-755,'' to the Secretary to ensure they are
qualified to serve on the Board.
Regarding assessments, producers and importers who cut and sell or
import less than 500 Christmas trees annually could submit a request,
``Application for Exemption from Assessments,'' to the Board for an
exemption from paying assessments. Producers and importers may be asked
to submit a ``Sales/Import Report'' that will accompany their
assessments paid to the Board and report the quantity of Christmas
trees cut and sold or imported during the applicable period, the
quantity for which assessments were paid, and the port of entry (for
imports). Importer assessments will be collected by Customs. If Customs
collects the assessment and the importer does not reach the assessable
threshold, the Board will refund such assessments no later than 60
calendar days after receipt from the Board. Customs will remit the
funds to the Board along with this information. Finally, producers and
importers who will qualify as 100 percent organic under the NOP could
submit an ``Organic Exemption Form'' to the Board and request an
exemption from assessments.
Producers and importers will also file a form to request a refund
of assessments paid if the referendum fails to pass. A referendum is
proposed to be conducted three years after the assessments first begin
to determine if producers and importers favor the continuance of the
Order.
There will also be an additional burden on producers and importers
voting in referenda. The referendum ballot, which represents the
information collection requirement relating to referenda, is addressed
in a final rule on referendum procedures which will be published in the
Federal Register at a later time.
Information collection requirements that are included in this
proposal include:
(1) Background Information Form AD-755 (OMB Form No. 0505-0001)
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.5 hour per application.
Respondents: Producers and importers.
Estimated Number of Respondents: 8 (24 for initial nominations to
the Board, 8 in subsequent years.
Estimated Number of Responses per Respondent: 1 every 3 years
(0.3).
Estimated Total Annual Burden on Respondents: 12 hours for the
initial nominations to the Board and 4 hours annually thereafter.
(2) Sales/Import Report by Each Producer or Importer of Christmas Trees
Estimate of Burden: Public reporting burden for this collection of
information is estimated to average 0.5 hours per producer reporting on
Christmas trees sold.
Respondents: Producers and importers.
Estimated number of Respondents: 3,110
Estimated number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 1,555 hours.
(3) An Exemption Application for Producers and Importers Who Are Exempt
From Assessments
Estimate of Burden: Public reporting burden for this collection of
information is estimated to average 0.25 hours per producers or
importer reporting on Christmas trees domestically sold or imported.
Upon approval of an application, producers and importers will receive
exemption certification.
Respondents: Exempt producers and importers.
Estimated number of Respondents: 9,192.
Estimated number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 2,298 hours.
(4) Application for Reimbursement of Assessment
Estimate of Burden: Public reporting burden for this collection of
information is estimated to average 0.25 hours per request for
reimbursement.
Respondents: Importers.
Estimated number of Respondents: 37.
Estimated number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 9.25 hours.
(5) A Requirement to Maintain Records Sufficient To Verify Reports
Submitted Under the Order
Estimate of Burden: Public recordkeeping burden for keeping this
information is estimated to average 0.5 hours per record keeper
maintaining such records.
Recordkeepers: Producers and importers.
Estimated number of recordkeepers: 12,455.
Estimated total recordkeeping hours: 6,227.5 hours.
(6) Nomination Form
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.25 hours per application.
Respondents: Producers and importers.
Estimated Number of Respondents: 40
Estimated Number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 10.00 hours.
(7) Background Statement
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.25 hour per application.
Respondents: Producers and importers.
Estimated Number of Respondents: 40.
Estimated Number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 10.00
(8) Nomination Ballot
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.25 hours per application.
Respondents: Producers and importers.
Estimated Number of Respondents: 1,200.
Estimated Number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 300 hours.
(9) Organic Exemption Form
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.5 hours per exemption form.
Respondents: Producers and importers.
[[Page 69099]]
Estimated Number of Respondents: 5.
Estimated Number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 2.5 hours.
(10) Application for Refund Form
Estimate of Burden: Public recordkeeping burden for this collection
of information is estimated to average 0.5 hours per refund form.
Respondents: Producers and importers.
Estimated Number of Respondents: 325.
Estimated Number of Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 162.5.
As noted above, under the program, producers and importers will be
required to pay assessments and file reports with and submit
assessments to the Board (importers through Customs). While the Order
will impose certain recordkeeping requirements on producers and
importers, information required under the Order could be compiled from
records currently maintained. Such records shall be retained for at
least two years beyond the marketing year of their applicability.
An estimated 12,455 respondents will provide information to the
Board (12,255 producers and 200 importers). The estimated cost of
providing the information to the Board by respondents will be $348,975.
This total has been estimated by multiplying 10,575 total hours
required for reporting and recordkeeping by $33, the average mean
hourly earnings of various occupations involved in keeping this
information. Data for computation of this hourly rate was obtained from
the U.S. Department of Labor Statistics.
The Order's provisions have been carefully reviewed, and every
effort has been made to minimize any unnecessary recordkeeping costs or
requirements, including efforts to utilize information already
submitted under other programs administered by USDA and other state
programs.
The forms will require the minimum information necessary to
effectively carry out the requirements of the program, and their use is
necessary to fulfill the intent of the 1996 Act. Such information can
be supplied without data processing equipment or outside technical
expertise. In addition, there are no additional training requirements
for individuals filling out reports and remitting assessments to the
Board. The forms will be simple, easy to understand, and place as small
a burden as possible on the person required to file the information.
Collecting information quarterly will coincide with normal industry
business practices. The timing and frequency of collecting information
are intended to meet the needs of the industry while minimizing the
amount of work necessary to fill out the required reports. The
requirement to keep records for two years is consistent with normal
industry practices. In addition, the information to be included on
these forms is not available from other sources because such
information relates specifically to individual producers and importers
who are subject to the provisions of the 1996 Act. Therefore, there is
no practical method for collecting the required information without the
use of these forms.
Analysis of Comments
The previous proposed rule concerning this action published in the
Federal Register on November 8, 2010, provided for a 60-day comment
period which ended on February 7, 2011. The comment period was reopened
for 15 days (76 FR 9695, February 22, 2011), as requested by a member
of Congress and several North Carolina producers. That comment period
ended on March 9, 2011. A total of 565 comments were received during
the two comment periods. Of the 565 comments received, 19 were from
U.S. State or regional organizations representing Christmas tree
producers. Two of these organizations representing Texas and Vermont
were in opposition to the proposal, while the others supported the
proposal. Three regional producer organizations from Canada submitted
comments in favor of the proposal. In addition, two State Universities
and one State Department of Agriculture submitted comments in favor of
Christmas tree program.
Of the 565 comments submitted, 398 were in favor of the proposal,
147 were in opposition, nine were duplicates, six were neither for or
against, four requested an extension of the comment period, and one had
no comment. Comments were received from interested parties in 35
different States in the United States with the majority of those
comments from North Carolina, Oregon, Michigan, and Wisconsin. Also,
comments were received from interested parties in four Canadian
provinces and the United Kingdom.
General Comments in Support
The majority of the comments that supported the Order suggested
that the pooling of resources was a significant benefit of a national
mandatory Christmas tree promotion program. Several commenters
mentioned the need to promote the environmental and green benefits of
Christmas trees and how providing education to the public of these
aspects will result in the possible increase in sales. Many commented
that they have seen the successes of other promotional programs and how
beneficial it was to that industry. Commenters suggested promoting
Christmas tree traditions of choosing a Christmas tree as a family
experience.
Some commenters stated that there should not be a 500 Christmas
tree threshold for payment of assessments. These commenters suggested
that all Christmas tree producers should pay the assessment and share
in the cost of promotion.
Section 516(a)(1) of the 1996 Act provides authority for the
Secretary to exempt from an order any de minimis quantity of an
agricultural commodity otherwise covered by the order. However, the
1996 Act does not define the term de minimis and USDA is not limited to
using the definition of de minimis as specified in another law or
agreement. The de minimis quantity is defined for a particular program
and industry. The Task Force reviewed various options for the exemption
and determined that 500 Christmas trees would be appropriate because
such a level would still provide the Board with resources to have a
program that could be successful. USDA agrees that this exemption level
is appropriate and reasonable.
Comments in Support With Modifications
There were 11 comments in support of the Order with modifications.
An association that includes all of the members of the Task Force
and a national association promoting Christmas trees supported the
proposal in general with some suggested modifications.
The first five modifications suggested changes to the Order
language that are not adopted in this final rule. The first
modification was to allow 10 percent of the assessments paid under this
program by producers that are members of State/multi-State associations
to be directed to the State/multi-State associations to carry out local
programs without competing to raise additional funds. This was
originally proposed to USDA by the proponents as a way to foster better
cooperation with associations, however it was not included in the
proposed Order by USDA.
USDA believes that with a mandatory requirement to set aside a
specific percent of the funds collected under the
[[Page 69100]]
program for State/multi-State associations, there may not be adequate
funds remaining to achieve the Board's goals of promoting for the
entire Christmas tree industry as this program expects to raise only 2
million dollars in assessments. Including this language in the order
provisions does not prevent the Board from funding projects with State
or multi-State organizations that they determine could benefit the
entire Christmas tree industry. Therefore, no changes are being made to
the Order language to reflect these comments.
Another suggested modification would change section 1214.46(g) to
allow the Board to contract with companies or organizations for their
staffing needs. Adding this authority to allow the Board to contract
with companies or organizations would provide more flexibility in
meeting its needs for staffing. Such authority already exists in the
proposed Order and permits such contracting under section 1214.46(o)
and therefore, no changes are being made to the Order language to
reflect these comments.
The proponents requested elimination of the organic exemption. This
change was also requested by other commenters. Under authority provided
by 7 U.S.C., the Order exempts producers who operate under an approved
National Organic Program (NOP) (7 CFR part 205) system plan, produce
only products that are eligible to be labeled as 100 percent organic
under the NOP, and are not a split operation, from paying assessments.
Thus, 100 percent organic Christmas trees would be exempt from
assessment under the Order. Therefore, no changes are being made to the
Order language to reflect these comments.
The fourth modification would provide clarifying language in
section 1214.50(c) as provided in the preamble of the proposed rule.
The commenters wanted this section clarified as stated in the preamble
of the proposed Order in regard to shifting of funds from one program,
plan, or project to another. The recently modified Guidelines for AMS
Oversight of Commodity Research and Promotion Programs require approval
by AMS of shifts in program funds from one major area to another.
Therefore, no changes are being made to the Order language to reflect
these comments.
The fifth and last change to the Order concerns the preamble of the
proposed Order which states that if a Board member ceased to work for a
producer or importer or ceased to do business in the region he or she
represented, such position would become vacant. The comment indicated
that in section 1214.41 nominees must domestically produce or import
more than 500 Christmas trees during the most recent fiscal year. That
is an eligibility requirement for Board members, but does not preclude
members from being employees of companies that may be producers or
importers assessed under this order. Therefore, the preamble (75 FR
68516) and Order language correctly specify the eligibility
requirements for Board members. Therefore, no changes are being made to
the Order language to reflect these comments.
The proponents also suggested two modifications that could be
adopted by the Board through informal rulemaking, and therefore require
no changes to the Order language. The first modification would be to
provide for Certificates of Exemptions to be issued every five years
instead of annually. The proponents indicated that production of
individual farms do not vary greatly from year to year because of the
nature of the Christmas trees crop. It normally takes an average of 4
to 10 years to produce a marketable Christmas tree. The proponents
indicated that about 9,000 producers could be eligible for an
exemption. In addition, the proponents indicated that exemption forms
could require a producer to acknowledge that if a producer's situation
changes it would their responsibility to inform the Board. Accordingly,
no changes are made as a result of this suggestion.
The next modification would increase administrative costs from 10
percent, as proposed, to 15 percent as allowable under the Act. The
commenter requested this increase because the start-up costs are likely
to be higher than operating costs in later years with the need to
educate producers about the program. In addition, the commenter
believes a strong compliance element will be important to collecting
assessments and assuring sustainability of the program. USDA is of the
view if indeed there is concern in the industry that the administrative
cost cap be increased to 15 percent, then as authorized by the 1996
Act, upon recommendation of the Board such a change could be
accomplished though informal rulemaking. Therefore, no change to Order
language is made as a result of this suggestion.
The proponents suggested six other modifications that would require
changes to the Order language. The first change will add the refund
procedure to the Order language as described in the preamble. The
procedure would state that producers and importers that produced or
imported 500 Christmas trees or less and did not apply for an exemption
shall receive a refund from the Board within 30 calendar days after the
end of the fiscal period. This procedure was outlined in the preamble
of the proposed Order but not in the Order language. Therefore, section
1214.53(a)(7) was added to the Order language to clarify the procedure
described in the preamble.
The second change would provide that for the initial crop year's
budget which could be largely administrative that repayment of such
expenses would not be considered an administrative expense in
subsequent years. The Act provides that for fiscal years beginning 3 or
more years after the date of the establishment of the Board, the Board
may not expend for administration, maintenance, and functioning of the
Board in a fiscal year an amount that exceeds 15 percent of the
assessment and other income received by the Board. The proposed Order
contains 10 percent as the limit. This language, therefore, permits the
Board to expend more funds in the first three years of startup of the
Order for administration, maintenance and functioning of the Board.
This recommendation is reasonable and the appropriate Order language
will be added to the section reflect this change.
Another change would delete erroneous section numbers from the
table of contents of the Order. The table of contents for the Order
included sections 1214.55 Refunds and 1214.56 Procedures for obtaining
a refund. Provision for these sections is in section 1214.53;
therefore, the reference to these section numbers is removed from the
table of contents.
The fourth change would provide clarification in section 1214.52(e)
regarding the assessments due date. The commenters indicated that the
wording in section 1214.52(e) could be construed as saying that
assessments would not be due until the crop year following the sale of
Christmas trees, or more than 14 months later. This is not the intent
of the language. For the purpose of this program, crop year is defined
as August 1 through July 31, accordingly, producers or importers that
domestically produced or imported over 500 Christmas trees are to pay
their assessments no later than February 15 of the crop year in which
they are produced or imported. Therefore, section 1214.52(e) has been
revised to clarify this change.
Another change would correct an erroneous section number in section
1214.62. In section 1214.62, section 1214.73 is erroneously referenced.
The reference section number should be section 1214.83.
The last change would correct an erroneous sentence in the Order
language regarding the time producers
[[Page 69101]]
and importers could receive refunds if the delayed referendum fails.
The preamble of the proposed rule specified a procedure that producers
and importers shall notify the Board within 30 days after the
announcement of the referendum (that it has failed) of their demand to
receive a refund. The Order language in section 1214.54(d) specifies
that any producer or importer requesting refund shall submit an
application on the prescribed form to the Board within 60 days from the
date the assessments were paid by such producer or importer but no
later than the date the results of the required referendum are
announced by the Secretary. The preamble language is correct.
Therefore, the Order language in section 1214.54(d) has been corrected
to be consistent with this language.
Finally, one modification was suggested that would clarify language
in the preamble. There is a phrase in the preamble of the proposed
Order (75 FR 68516) that indicates the Board is to report its
activities to manufacturers for the U.S. market. This language was not
correct and should not have appeared in the preamble of the proposed
Order.
Comments in Opposition
There were 21 comments in opposition to the proposal that suggested
key points in the areas of assessments, exemptions, promotion,
referenda, reporting, and other issues. Based on our evaluation of
these comments, no changes will be made the Order. These comments are
discussed below.
Assessments
A commenter expressed concern that the government should assess or
tax imports of artificial trees instead of taxing or assessing
domestically produced Christmas trees. Research and promotion programs
are self help programs that promote an agricultural commodity. The
Christmas tree industry decided to propose under the authority under
the 1996 Act, a program to promote domestic and imported fresh cut
Christmas trees.
The commenter was also concerned about assessing Christmas trees
that are given to charity or trees lost to disease. If Christmas trees
are donated to charity or lost to disease and therefore not sold into
the marketplace, they will not be assessed under the Order.
Exemptions
A commenter also stated that not assessing producers or importers
that produce or import less than 500 Christmas trees is the way for the
proponents to get the program passed in a referendum. The commenter
also stated that the initial exemption for Christmas tree producers was
2500 Christmas trees and the amount in the proposed Order is 500
Christmas trees. The Task Force reviewed various options for the
exemption and determined that 500 Christmas trees would be appropriate
because such a level would still provide the Board with resources to
have a program that could be successful. USDA concurs with this
exemption level because this level would exempt small operations that
would otherwise be burdened by the assessment. Therefore, an exemption
for producers and importers of less than 500 trees is authorized under
the program and consistent with the Act's provisions.
The commenter questioned how the 500 Christmas tree exemptions
would be applied. Under the Order, producers and importers of fewer
than 500 Christmas trees would not be assessed under this Order.
Producers and importers of 500 or more Christmas trees will be assessed
on the total production number of Christmas trees produced or imported.
Promotion
A commenter also stated that the Task Force cited an increase in
sales when a similar marketing program was in existence. The commenter
stated that this is merely a correlation, and no further evidence is
provided establishing that the marketing program caused the increase in
sales. Other commenters also stated that the benefits would not
outweigh the cost of the program.
The Task Force provided that the main reason for the marketing
program's demise was that it was voluntary in nature. Under the
proposed Order, the assessments to fund the program would be mandatory,
therefore, providing consistent funding by stakeholders. In addition,
several comments in favor of the proposed Order supported the
consistent funding which would provide the industry with a workable
program to increase sales. Furthermore, a third party five-year
evaluation is required of all research and promotion programs to
determine the benefits to their industries under section 515(h) of the
1996 Act. These evaluations are available from the Boards and are
posted on the AMS Web site. The industry may terminate the program if
the first evaluation does not show a benefit to the Christmas tree
industry.
A commenter also stated that if USDA promulgates this rule they
should solicit data from other sources, develop a definitive plan for
how to boost Christmas tree sales, and make a projection for the
increase in fresh-cut Christmas tree sales and a cost benefit analysis.
The Act provides authority for the Secretary to appoint a Board
consisting of industry members. The Act states that such a Board must
develop a plan under USDA oversight to promote Christmas trees. USDA
approves the Board's annual budget and marketing plan. In addition, the
Board must conduct a third party program evaluation every five years to
evaluate the effectiveness of the program's activities. All these
documents are discussed at Board meetings, are public information and
available on the Board's Web site. The program evaluation is also
available on AMS's Web site. These documents provide the road map for
the Boards operations and assist the industry in determining if the
program is effective.
Another issue some commenters raised was how much of the funds will
be spent on administrative costs, USDA management, research and other
projects. The Act authorizes that up to 15 percent of the assessments
collected could be used for administrative expenses. However, the
proponent group decided to limit the administrative expenses to 10
percent of the funds collected. USDA costs are based on the time spent
by the USDA on oversight of the program. The majority of the funds are
used for research and promotion of the commodity.
Several of the comments addressed the issue of promotion proposed
under the Order. Some Christmas tree producers stated their opposition
to perceived government intervention in their Christmas tree
operations. They also stated that they preferred to do their own
promotion and did not have any problems selling all of their trees,
thus they did not see any benefit in the proposed program.
Additionally, one commenter stated their belief that the program was
illegal stating that the government can't promote private individuals'
Christmas trees.
The 1996 Act provides the authority for agricultural industries to
develop programs for research and promotion. These programs are
initiated by members of the industry. USDA provides oversight of these
programs and their activities. However, industry Boards that manage
these programs develop their own budgets and marketing plans and
conduct strategic planning for the programs. Although these programs
are mandatory in nature, they do not preclude individuals from
promoting their own commodity.
Another opposition comment stated the belief that Christmas trees
were a
[[Page 69102]]
differentiated product and not an agricultural commodity and therefore,
could not be promoted generically under this program. The 1996 Act
states that the term agricultural commodity means, among other things,
the products of forestry and other commodities raised or produced in
farms. USDA does not agree with this comment and believes Christmas
trees are an agricultural commodity and can be promoted under the Act
authority.
The commenter also stated their belief that ``choose and cut''
producers who provide trees to a distinct market may not realize the
benefits of such a program because generic promotions would not attract
customers to their operations. Various other commenters also stated
that the government should not compel an industry with a variety of
interests to speak with one voice when many are not in agreement.
This Board will consider the views and concerns of every segment of
the industry and provide a marketing plan that benefits the whole
Christmas tree industry. Producers in all sectors have diversified to
provide different types of activities to increase sales and promote
their product. A Christmas tree generic promotion program will not
hinder any producer from continuing this type of activity. A generic
promotion program can work in conjunction with other marketing
activities that individual producers and importers already have
developed or want to develop.
The commenter also suggested that the type of promotion the Board
pursues may not be agreed upon by such commenter and that a one size
fits all advertising campaign blurs distinctions among products in
their industry. Additional commenters stated that the program should
cover research but not promotion efforts. Research and promotion boards
represent all sectors of the industry and the members will bring
different backgrounds and expertise to the Board when developing
marketing strategies. In addition, all meetings are open to the public.
The Board would determine the kinds of activities conducted under the
program based on those authorized under the Act. No changes have been
made to reflect these comments.
The same commenter questioned whether the program will insure that
large stores will water and properly care for Christmas trees to
maintain quality. Many research and promotion programs include an
educational component to those that handle the product. The Board may
decide that one of the needs of the industry is to provide information,
education and training on the handling of Christmas trees to assure
quality of the product to the consumer.
Referenda
A commenter questioned the criteria to determine the referendum
vote. Other commenters did not agree with having a delayed referendum
or having one vote per entity without regard to the volume produced or
imported. Section 518 of the Act provides for a referendum to be
conducted either before the program is in place or three years after
assessments first begin under the order. The proponent group chose the
delayed referendum option. The Act also provides for three options to
the vote: By a majority of those persons voting, by persons voting for
approval who represent a majority of the volume of the agricultural
commodity, or by a majority of those persons voting for approval who
also represent a majority of the volume of the agricultural commodity.
The proponent group recommended counting by vote in order to attempt to
ensure that small businesses have the same vote as large firms.
Accordingly, the Order will be approved in a referendum if a majority
of producers and importers voting in the referendum vote for approval.
Another commenter expressed the opinion that such voting was
unfair. The commenter stated that one farm one vote does not adequately
represent the producers that would be funding the program. The
commenter also stated that the assessment should be on seedling
nurseries since there is no true first handler. In addition, the
commenter stated that there is no control on increasing the assessment.
The Act provides three methods for determining the vote in
referendum. The proponents chose a majority of those persons voting as
the voting method. The proponents also chose to assess producers and
importers since these will directly benefit from the program. Further,
the Order provides that the assessment can only be increased or
decreased by 2 cents during the fiscal period and subject to rulemaking
by the USDA; and it cannot exceed 20 cents or drop below 10 cents per
fiscal period. In order to make any changes in the assessment rate, the
Board would have to make that recommendation to USDA and the USDA will
request comments for the industry before implementing any change in the
assessment rate. No changes have been to the Order to reflect these
concerns.
Reporting
Another issue raised by commenters concerns the reporting burden
under the Order. A commenter stated that the proposed program involves
too much paperwork and that forms should be web-based to allow easy
access. The commenter stated concern that Christmas tree producers were
already reporting information to the other Federal agencies. The
commenter was also concerned that the Board would be counting stumps.
Goals under this program are to minimize reporting burden and eliminate
duplication as much as possible. The Board could coordinate with other
agencies to help insure there are no duplicative efforts. The Board
also may opt to provide the required forms electronically in order to
further reduce the reporting burden to producers and importers.
Another commenter was concerned that the reporting requirements
would require producers to furnish customer information to the Board.
The information required under the program does not contain producer or
importer customer information. Furthermore, pursuant to section 515 of
the 1996 Act, any information collected under the program is kept
confidential.
Another commenter stated concern about how difficult it may be to
terminate such a program once implemented. This program requires that a
referendum be conducted 3 years after implementation and every 7 years
thereafter to determine if producers and importers support continuation
of the program. The industry may also request a referendum if 10
percent of those covered under the program request it. The Secretary
can also suspend or terminate an order or a provision of an order if
the Secretary finds that an order or a provision obstructs or does not
tend to effectuate the purposes of the Act.
Other Issues
Some commenters raised constitutionality concerns. One commenter
raised concerns about a perceived unequal burden of taxation. The
commenter suggested that the exemption provision could affect producers
that produce 500 trees or less because this creates unequal taxation
treatment of Christmas tree producers. However, the assessment provided
for in this type of program is not a tax nor does it yield revenue for
the Federal government. These producer and importers funds raised by
producers and importers are for the benefit of producers and importers.
The commenter also stated that some Texas producers were not in
favor of the proposed Order, that Texas is a sovereign State, and
therefore Texas Christmas tree producers should not be included in the
Order. The 1996 Act
[[Page 69103]]
provides that programs under the Act would be applicable to
agricultural commodities produced in the United States, which is
defined as collectively the 50 States, the District of Columbia, the
Commonwealth of Puerto Rico and the territories and possessions of the
United States.
Another commenter in opposition raised concerns that the proposed
Order may violate the Establishment Clause. The commenter stated that
government speech cannot advocate religion or religious symbols.
USDA considers Christmas trees to be an agricultural commodity
which is reported as such in various USDA crop reports and statistical
data reports (e.g. 2007 Census of Agriculture, National Agricultural
Statistics Service). The Act in section 512 provides for the
establishment of generic promotion, research and information activities
for agricultural commodities, including Christmas trees.
Another commenter in opposition concluded that the rule would fall
outside the purpose of the 1996 Act by favoring one domestic industry-
Christmas tree farming-to the detriment of another domestic industry-
artificial tree manufacturing. The 1996 Act was developed to provide
agricultural industries with a way to develop and expand markets of
agricultural commodities. Promoting fresh cut Christmas trees is within
the scope of the 1996 Act.
Another commenter stated that the proposed rule should be withdrawn
as it was an inappropriate use of government power citing free markets,
limited government, and individual freedom. The Proposed program was
presented to the Department by an industry wide group of producers and
importers who requested that such an industry-funded program be
implemented. USDA has concluded that a research and promotion program
for fresh cut Christmas trees is within the scope of its authority
under the 1996 Act, and therefore is establishing this industry
supported program.
Another comment in opposition stated concern that the Board makeup
unfairly represents big business by its geographic areas and trees
produced. USDA believes that the geographical representation proposed
by the proponent group fairly divides the U.S. production and imports
of Christmas trees. It is USDA policy that the Board consider for
nomination, the diversity of the population served and the knowledge,
skills, and abilities of the members to serve a diverse population,
size of the operations, methods of production and distribution, and
other distinguishing factors to ensure that the Board represents the
diverse interest of persons responsible for paying assessments, and
others in the marketing chain. USDA also makes sure that the
geographical distribution of members closely reflects the distribution
of the production.
After consideration of all relevant materials presented, including
the proposal and comments received, the USDA has determined that this
Order is consistent with and will effectuate the purposes of the 1996
Act.
It is found that good cause exist for not postponing the effective
date of this rule until 30 days after publication in the Federal
Register (5 U.S.C. 553) because given that the collection and
remittance of assessments begin as soon as possible, the initial Board
should be appointed expeditiously in order to carry out the purposes of
the Order.
List of Subjects in 7 CFR Part 1214
Administrative practice and procedure, Advertising, Consumer
information, Marketing agreements, Christmas trees promotion, Reporting
and recordkeeping requirements.
For the reasons set forth in the preamble, Title 7, Chapter XI of
the Code of Federal Regulations is amended by adding part 1214 to read
as follows:
PART 1214--CHRISTMAS TREE PROMOTION, RESEARCH, AND INFORMATION
ORDER
Subpart A--Christmas Tree Promotion, Research, and Information Order
Definitions
Sec.
1214.1 Act.
1214.2 Board.
1214.3 Christmas tree.
1214.4 Conflict of interest.
1214.5 Crop year.
1214.6 Customs.
1214.7 Department.
1214.8 Fiscal Period
1214.9 Importer.
1214.10 Information.
1214.11 Marketing.
1214.12 Order.
1214.13 Part and subpart.
1214.14 Person.
1214.15 Programs, plans, and projects.
1214.16 Produce.
1214.17 Producer.
1214.18 Promotion.
1214.19 Research.
1214.20 Secretary.
1214.21 State.
1214.22 Suspend.
1214.23 Terminate.
1214.24 United States.
Christmas Tree Promotion Board
1214.40 Establishment and membership.
1214.41 Nominations and appointments.
1214.42 Term of office.
1214.43 Vacancies.
1214.44 Procedure.
1214.45 Compensation and reimbursement.
1214.46 Powers and duties.
1214.47 Prohibited activities.
Expenses and Assessments
1214.50 Budget and expenses.
1214.51 Financial statements.
1214.52 Assessments.
1214.53 Exemption from and refunds of assessments.
1214.54 Refund escrow accounts.
Promotion, Research and Information
1214.60 Programs, plans, and projects.
1214.61 Ind