Agency Forms Undergoing Paperwork Reduction Act Review, 60498-60499 [2011-25007]
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60498
Federal Register / Vol. 76, No. 189 / Thursday, September 29, 2011 / Notices
ESTIMATED ANNUALIZED BURDEN HOURS
Number of
respondents
Type of respondent
Form name
Adults, age 18–29 ............................
Adults, age 18+ ................................
Health Related Quality of Life Survey ..........................
Health Related Quality of Life Survey ..........................
Dated: September 22, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease
Control and Prevention.
[FR Doc. 2011–25009 Filed 9–28–11; 8:45 am]
BILLING CODE 4163–18–P
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[30Day–11–0572]
Agency Forms Undergoing Paperwork
Reduction Act Review
The Centers for Disease Control and
Prevention (CDC) publishes a list of
information collection requests under
review by the Office of Management and
Budget (OMB) in compliance with the
Paperwork Reduction Act (44 U.S.C.
chapter 35). To request a copy of these
requests, call the CDC Reports Clearance
Officer at (404) 639–5960 or send an email to omb@cdc.gov. Send written
comments to CDC Desk Officer, Office of
Management and Budget, Washington,
DC or by fax to (202) 395–6974. Written
comments should be received within 30
days of this notice.
Proposed Project
Health Message Testing System (OMB
No. 0920–0572, Exp. 11/31/2011)—
Revision—Office of the Associate
Director for Communication, Centers for
Disease Control and Prevention CDC).
tkelley on DSKG8SOYB1PROD with NOTICES
Background and Brief Description
Before CDC disseminates a health
message to the public, the message
always undergoes scientific review.
However, even though the message is
based on sound scientific content, there
is no guarantee that the public will
understand a health message or that the
message will move people to take
recommended action. Communication
theorists and researchers agree that for
VerDate Mar<15>2010
18:42 Sep 28, 2011
Jkt 223001
health messages to be as clear and
influential as possible, target audience
members or representatives must be
involved in developing the messages
and provisional versions of the
messages must be tested with members
of the target audience.
However, increasingly there are
circumstances when CDC must move
swiftly to protect life, prevent disease,
or calm public anxiety. Health message
testing is even more important in these
instances, because of the critical nature
of the information need.
CDC receives a mandate from
Congress with a tight deadline for
communicating with the public about a
specific topic. For example, Congress
gave CDC 120 days to develop and test
messages for a public information
campaign about Helicobacter pylori, a
bacterium that can cause stomach ulcers
and increase cancer risk if an infected
individual is not treated with
antibiotics.
In the interest of timely health
message dissemination, many programs
forgo the important step of testing
messages on dimensions such as clarity,
salience, appeal, and persuasiveness
(i.e., the ability to influence behavioral
intention). Skipping this step avoids the
delay involved in the standard OMB
review process, but at a high potential
cost. Untested messages can waste
communication resources and
opportunities because the messages can
be perceived as unclear or irrelevant.
Untested messages can also have
unintended consequences, such as
jeopardizing the credibility of Federal
health officials.
The Health Message Testing System
(HMTS), a generic information
collection, will enable programs across
CDC to collect the information they
require in a timely manner to:
• Ensure quality and prevent waste in
the dissemination of health information
by CDC to the public.
• Refine message concepts and to test
draft materials for clarity, salience,
PO 00000
Frm 00052
Fmt 4703
Sfmt 4703
750
1100
Number
responses per
respondent
1
1
Average
burden per
response
(in hours)
25/60
25/60
appeal, and persuasiveness to target
audiences.
• Guide the action of health
communication officials who are
responding to health emergencies,
Congressionally-mandated campaigns
with short timeframes, media-generated
public concern, time-limited
communication opportunities, trends,
and the need to refresh materials or
dissemination strategies in an ongoing
campaign.
Each testing instrument will be based
on specific health issues or topics.
Although it is not possible to develop
one instrument for use in all instances,
the same kinds of questions are asked in
most message testing. This package
includes generic questions and formats
that can used to develop health message
testing data collection instruments.
These include a list of screening
questions, comprised of demographic
and introductory questions, along with
other questions that can be used to
create a mix of relevant questions for
each proposed message testing data
collection method. However, programs
may request to use additional questions
if needed.
Message testing questions will focus
on issues such as comprehension,
impressions, personal relevance,
content and wording, efficacy of
response, channels, and spokesperson/
sponsor. Such information will enable
message developers to enhance the
effectiveness of messages for intended
audiences.
Data collection methods proposed for
HMTS include intercept interviews,
telephone interviews, focus groups,
online surveys, and cognitive
interviews. In almost all instances, data
will be collected by outside
organizations under contract with CDC.
There is no cost to the respondents
other than their time. The total
estimated annualized burden hours are
2,470.
E:\FR\FM\29SEN1.SGM
29SEN1
60499
Federal Register / Vol. 76, No. 189 / Thursday, September 29, 2011 / Notices
TABLE A12A—ESTIMATED ANNUALIZED BURDEN HOURS
Number of
respondents
per method
Data collection methods
Central Location Intercept Interviews, Telephone Interviews, Individual In-depth Interview
(Cognitive Interviews), Focus Group Screenings, Focus Groups, Online Surveys ................
Dated: September 19, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease
Control and Prevention.
[FR Doc. 2011–25007 Filed 9–28–11; 8:45 am]
BILLING CODE 4163–18–P
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[30Day–11–11IN]
Agency Forms Undergoing Paperwork
Reduction Act Review
The Centers for Disease Control and
Prevention (CDC) publishes a list of
information collection requests under
review by the Office of Management and
Budget (OMB) in compliance with the
Paperwork Reduction Act (44 U.S.C.
chapter 35). To request a copy of these
requests, call the CDC Reports Clearance
Officer at (404) 639–5960 or send an
email to omb@cdc.gov. Send written
comments to CDC Desk Officer, Office of
Management and Budget, Washington,
DC or by fax to (202) 395–5806. Written
comments should be received within 30
days of this notice.
Proposed Project
Testing and Evaluation of Tobacco
Communication Activities—New—
Office on Smoking and Health (OSH),
National Center for Chronic Disease
Prevention and Health Promotion
(NCCDPHP), Centers for Disease Control
and Prevention (CDC).
tkelley on DSKG8SOYB1PROD with NOTICES
Background and Brief Description
Tobacco use remains the leading
preventable cause of death in the United
States. Recent legislative developments
highlight the importance of tobacco
control—and appropriate tobacco
control messages—in efforts to improve
the nation’s health. These developments
include the Prevention and Public
Health Fund, established by the
Affordable Care Act (ACA), which
supports initiatives designed to reduce
the health and financial burden of
tobacco use through prevention and
cessation approaches.
CDC requests OMB approval of a new,
generic clearance mechanism to support
information collection for the
development, implementation and
evaluation of tobacco-related health
messages, health communication
programs, and campaigns. The proposed
generic mechanism will establish a
unified clearance framework for a broad
array of tobacco-related communication
activities, which may occur on an asneeded basis, or in the context of a
coordinated series of activities. A
generic clearance is needed to support
the breadth, flexibility and timesensitivity of information collections
required to plan, execute and evaluate
an ACA-funded tobacco communication
campaign, as well as ongoing health
communication efforts in CDC’s Office
on Smoking and Health (OSH). OSH
employs a strategic and systematic
approach to the design and evaluation
of high-quality health messages and
campaigns, by applying scientific
methods to the development of health
messages, obtaining input from public
health partners, and pre-testing with
target audiences.
OMB approval for each data
collection activity conducted under the
generic clearance will be requested
through a specific Information
Collection Request that describes the
activity’s purpose, use, methodology,
and burden on respondents. A variety of
methods will be employed, including:
(1) In-depth interviews, such as
cognitive interviews and interviews
with key informants. In-depth
interviews will typically be conducted
in-person with an average burden per
response of one hour. The total
18,525
Number of
responses per
respondent
1
Average
burden per
response
(in hours)
8/60
estimated annualized burden for indepth interviews is 67 hours.
(2) In-person focus groups, primarily
for creative concept testing, and online
focus groups, primarily for social media
concept testing. The estimated burden
per response is 1–1.5 hours. The total
estimated annualized burden for focus
groups is 360 hours.
(3) Short surveys involving an average
burden per response of 10 minutes,
conducted online or through bulletin
boards, for message platform testing,
message validation and copy testing,
pilot evaluation activities, and rough cut
testing. The total estimated annualized
burden for short surveys is 1,334 hours.
(4) Medium-length surveys involving
an average burden of 25 minutes per
response, conducted by telephone or
online, for campaign evaluation,
quantitative social media concept
testing, and validation of advertisements
and Surgeon General report materials.
The total estimated annualized burden
for medium-length surveys is 5,555
hours.
(5) In-depth surveys involving an
average burden of one hour per
response, for formative testing, outcome
evaluation, and analyses of exposure,
awareness, and knowledge, attitudes or
behavior. The total estimated
annualized burden for in-depth surveys
is 1,292 hours.
Results of these information
collections will be used to improve the
clarity, salience, appeal, and
persuasiveness of messages and
campaigns that support the prevention
and control of tobacco use.
Approval of the generic mechanism is
requested for three years. Respondents
will be members of the general public or
target populations. Participation in data
collection is voluntary, and there are no
costs to respondents other than their
time. The total estimated annualized
burden hours are 8,608.
ESTIMATED ANNUALIZED BURDEN HOURS
Number of
respondents
Type of respondents
Data collection method
General Public and Special Populations ........
In-depth Interviews .........................................
Focus Groups (In Person) .............................
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67
160
29SEN1
Number of
responses per
respondent
1
1
Average
burden per
response
1
1.5
]]>Agencies
[Federal Register Volume 76, Number 189 (Thursday, September 29, 2011)]
[Notices]
[Pages 60498-60499]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-25007]
-----------------------------------------------------------------------
DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30Day-11-0572]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail
to omb@cdc.gov. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-6974.
Written comments should be received within 30 days of this notice.
Proposed Project
Health Message Testing System (OMB No. 0920-0572, Exp. 11/31/
2011)--Revision--Office of the Associate Director for Communication,
Centers for Disease Control and Prevention CDC).
Background and Brief Description
Before CDC disseminates a health message to the public, the message
always undergoes scientific review. However, even though the message is
based on sound scientific content, there is no guarantee that the
public will understand a health message or that the message will move
people to take recommended action. Communication theorists and
researchers agree that for health messages to be as clear and
influential as possible, target audience members or representatives
must be involved in developing the messages and provisional versions of
the messages must be tested with members of the target audience.
However, increasingly there are circumstances when CDC must move
swiftly to protect life, prevent disease, or calm public anxiety.
Health message testing is even more important in these instances,
because of the critical nature of the information need.
CDC receives a mandate from Congress with a tight deadline for
communicating with the public about a specific topic. For example,
Congress gave CDC 120 days to develop and test messages for a public
information campaign about Helicobacter pylori, a bacterium that can
cause stomach ulcers and increase cancer risk if an infected individual
is not treated with antibiotics.
In the interest of timely health message dissemination, many
programs forgo the important step of testing messages on dimensions
such as clarity, salience, appeal, and persuasiveness (i.e., the
ability to influence behavioral intention). Skipping this step avoids
the delay involved in the standard OMB review process, but at a high
potential cost. Untested messages can waste communication resources and
opportunities because the messages can be perceived as unclear or
irrelevant. Untested messages can also have unintended consequences,
such as jeopardizing the credibility of Federal health officials.
The Health Message Testing System (HMTS), a generic information
collection, will enable programs across CDC to collect the information
they require in a timely manner to:
Ensure quality and prevent waste in the dissemination of
health information by CDC to the public.
Refine message concepts and to test draft materials for
clarity, salience, appeal, and persuasiveness to target audiences.
Guide the action of health communication officials who are
responding to health emergencies, Congressionally-mandated campaigns
with short timeframes, media-generated public concern, time-limited
communication opportunities, trends, and the need to refresh materials
or dissemination strategies in an ongoing campaign.
Each testing instrument will be based on specific health issues or
topics. Although it is not possible to develop one instrument for use
in all instances, the same kinds of questions are asked in most message
testing. This package includes generic questions and formats that can
used to develop health message testing data collection instruments.
These include a list of screening questions, comprised of demographic
and introductory questions, along with other questions that can be used
to create a mix of relevant questions for each proposed message testing
data collection method. However, programs may request to use additional
questions if needed.
Message testing questions will focus on issues such as
comprehension, impressions, personal relevance, content and wording,
efficacy of response, channels, and spokesperson/sponsor. Such
information will enable message developers to enhance the effectiveness
of messages for intended audiences.
Data collection methods proposed for HMTS include intercept
interviews, telephone interviews, focus groups, online surveys, and
cognitive interviews. In almost all instances, data will be collected
by outside organizations under contract with CDC.
There is no cost to the respondents other than their time. The
total estimated annualized burden hours are 2,470.
[[Page 60499]]
Table A12A--Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
Number of Number of Average burden
Data collection methods respondents responses per per response
per method respondent (in hours)
----------------------------------------------------------------------------------------------------------------
Central Location Intercept Interviews, Telephone Interviews, 18,525 1 8/60
Individual In-depth Interview (Cognitive Interviews), Focus
Group Screenings, Focus Groups, Online Surveys.................
----------------------------------------------------------------------------------------------------------------
Dated: September 19, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2011-25007 Filed 9-28-11; 8:45 am]
BILLING CODE 4163-18-P
