Business Affiliate Marketing and Disposal of Consumer Information Rules, 43879-43890 [2011-17711]
Download as PDF
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
subject to the jurisdiction of the
Commission must adopt policies and
procedures that address administrative,
technical and physical safeguards for
the protection of customer records and
information.
(x) Swap dealer. The term ‘‘swap
dealer’’ has the same meaning as in
section 1a(49) of the Commodity
Exchange Act, 7 U.S.C. 1 et seq., as may
be further defined by this title, and
includes any person registered as such
thereunder.
*
*
*
*
*
(y) * * *
(4) Any commodity pool operator;
(5) Any introducing broker;
(6) Any major swap participant; and
(7) Any swap dealer.
*
*
*
*
*
■ 5. Revise § 160.15(a)(4) to read as
follows:
Issued in Washington, DC on July 7, 2011
by the Commission.
David A. Stawick,
Secretary of the Commission.
§ 160.15 Other exceptions to notice and
opt out requirements.
Note: The following appendices will not
appear in the Code of Federal Regulations.
*
Appendix 1—Commission Voting
Summary
*
*
*
*
(4) To the extent specifically
permitted or required under other
provisions of law and in accordance
with the Right to Financial Privacy Act
of 1978, 12 U.S.C. 3401 et seq., to law
enforcement agencies (including a
Federal functional regulator, the
Secretary of the Treasury, with respect
to 31 U.S.C. Chapter 53, Subchapter II
(Records and Reports on Monetary
Instruments and Transactions) and 12
U.S.C. Chapter 21 (Financial
Recordkeeping), a State insurance
authority, with respect to any person
domiciled in that insurance authority’s
state that is engaged in providing
insurance, and the Bureau of Consumer
Financial Protection), self-regulatory
organizations, or for an investigation on
a matter related to public safety;
*
*
*
*
*
■ 6. Amend § 160.17 by revising
paragraph (b) to read as follows:
§ 160.17
*
*
*
*
(b) Greater protection under state law.
For purposes of this section, a state
statute, regulation, order or
interpretation is not inconsistent with
the provisions of this part if the
protection such statute, regulation,
order or interpretation affords any
person is greater than the protection
provided under this part, as determined
by the Bureau of Consumer Financial
Protection, after consultation with the
Commission, on its own motion or upon
the petition of any interested party.
■ 7. Revise § 160.30 to read as follows:
emcdonald on DSK2BSOYB1PROD with RULES
*
§ 160.30 Procedures to safeguard
customer records and information.
Every futures commission merchant,
retail foreign exchange dealer,
commodity trading advisor, commodity
pool operator, introducing broker, major
swap participant, and swap dealer
18:10 Jul 21, 2011
Jkt 223001
On this matter, Chairman Gensler and
Commissioners Dunn, Sommers, O’Malia and
Chilton voted in the affirmative; no
Commissioner voted in the negative.
Appendix 2—Statement of Chairman
Gary Gensler
I support the final rulemaking to expand
the scope of privacy protections for consumer
financial information under the GrammLeach-Bliley Act. The rulemaking expands
the scope of the Commission’s existing
privacy protections afforded to consumers’
information—under the Commission’s Part
160 rules—to swap dealers and major swap
participants.
[FR Doc. 2011–17710 Filed 7–21–11; 8:45 am]
BILLING CODE 6351–01–P
COMMODITY FUTURES TRADING
COMMISSION
17 CFR Part 162
Relation to state laws.
VerDate Mar<15>2010
Appendices to Privacy of Consumer
Financial Information; Conforming
Amendments Under Dodd-Frank Act—
Commission Voting Summary and
Statements of Commissioners
RIN 3038–AD12
Business Affiliate Marketing and
Disposal of Consumer Information
Rules
Commodity Futures Trading
Commission.
ACTION: Final rule.
AGENCY:
The Commodity Futures
Trading Commission is adopting
regulations to implement new statutory
provisions enacted by title X of the
Dodd-Frank Wall Street Reform and
Consumer Protection Act. These
regulations apply to futures commission
merchants, retail foreign exchange
dealers, commodity trading advisors,
commodity pool operators, introducing
brokers, swap dealers and major swap
participants. The Dodd-Frank Act
provides the Commission with authority
to implement regulations under sections
SUMMARY:
PO 00000
Frm 00077
Fmt 4700
Sfmt 4700
43879
624 and 628 of the Fair Credit Reporting
Act. The regulations implementing
section 624 of the Fair Credit Reporting
Act require CFTC-regulated entities to
provide consumers with the opportunity
to prohibit affiliates from using certain
information to make marketing
solicitations to consumers. The
regulations implementing section 628 of
the FCRA require CFTC-regulated
entities that possess or maintain
consumer report information in
connection with their business activities
to develop and implement written
policies and procedures for the proper
disposal of such information.
DATES: Effective date: September 20,
2011.
Compliance dates: Futures
commission merchants, commodity
pool operators, commodity trading
advisors, introducing brokers, and retail
foreign exchange dealers shall be in
compliance with these rules not later
than November 21, 2011. Swap dealers
and major swap participants shall be in
compliance with these rules not later
than 60 days after the effective date of
the final entities definition rulemaking,
which the Commission will have
published in the Federal Register at a
future date.
FOR FURTHER INFORMATION CONTACT: Carl
E. Kennedy, Counsel, (202) 418–6625,
Commodity Futures Trading
Commission, Office of the General
Counsel, Three Lafayette Centre, 1155
21st Street, NW., Washington, DC
20581, facsimile number (202) 418–
5524, e-mail: c_kennedy@cftc.gov.
SUPPLEMENTARY INFORMATION:
Table of Contents
I. Background
II. Rule Amendments
A. Affiliate Marketing Rules
B. Disposal Rules
II. Cost-Benefit Analysis
III. Paperwork Reduction Act
IV. Regulatory Flexibility Act
V. Text of Final Rules
I. Background
On October 27, 2010, the Commodity
Futures Trading Commission
(‘‘Commission’’ or ‘‘CFTC’’) proposed in
the Federal Register the addition of a
new part 162 to its Regulations (the
‘‘Proposal’’).1 New part 162 was
proposed to implement section 1088 of
the Dodd-Frank Wall Street Reform and
Consumer Protection Act 2 (‘‘Dodd1 See
75 FR 66018, Oct. 27, 2010.
the Dodd-Frank Wall Street Reform and
Consumer Protection Act, Public Law 111–203, 124
Stat. 1376 (2010). The text of the Dodd-Frank Act
may be accessed at https://www.cftc.gov./
LawRegulation/OTCDERIVATIVES/index.htm.
2 See
E:\FR\FM\22JYR1.SGM
22JYR1
43880
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
emcdonald on DSK2BSOYB1PROD with RULES
Frank Act’’), which sets out two
amendments to the Fair Credit
Reporting Act (‘‘FCRA’’) 3 and the Fair
and Accurate Credit Transactions Act of
2003 (‘‘FACT Act’’).4 As amended, the
FCRA directs the Commission to
promulgate regulations that are
intended to provide privacy protections
to certain consumer information held by
any person that is subject to the
enforcement jurisdiction of the
Commission. One provision of section
1088 of the Dodd-Frank Act amends
section 214(b) of the FACT Act—which
added section 624 to the FCRA in
2003—and directs the Commission to
implement the provisions of section 624
of the FCRA with respect to persons that
are subject to the CFTC’s enforcement
jurisdiction. Section 624 of the FCRA
gives consumers the right to prohibit
certain CFTC-regulated entities 5 from
using certain information obtained from
an affiliate to make solicitations to that
consumer (hereinafter referred in this
preamble as the ‘‘affiliate marketing
rules’’). Specifically, 17 CFR 162.3
establishes the basic rules governing the
requirement to provide the consumer
with notice, a reasonable opportunity
and a simple method to opt out of a
company’s use of eligibility information
that it obtains from an affiliate for the
purpose of making solicitations to the
consumer. This section and the affiliate
3 See 15 U.S.C. 1681–1681x. The FCRA, enacted
in 1970, sets standards for the collection,
communication, and use of information bearing on
a consumer’s credit worthiness, credit standing,
credit capacity, character, general reputation,
personal characteristics, or mode of living that is
collected and communicated by consumer reporting
agencies.
4 See Public Law 108–159, Section 214, 117 Stat.
1952, 1980 (2003). The FACT Act was signed into
law on December 4, 2003. The FACT Act amended
the FCRA to enhance the ability of consumers to
combat identity theft, to increase the accuracy of
consumer reports, to allow consumers to exercise
greater control regarding the type and amount of
solicitations they receive, and to restrict the use and
disclosure of sensitive medical information. A
portion of section 214 of the FACT Act amended
the FCRA to add section 624 to the FCRA.
5 The CFTC-regulated entities that were covered
in the Proposal included futures commission
merchants (‘‘FCMs’’), retail foreign exchange
dealers (‘‘RFEDs’’), commodity trading advisors
(‘‘CTAs’’), commodity pool operators (‘‘CPOs’’),
introducing brokers (‘‘IBs’’), swap dealers (‘‘SDs’’),
or major swap participants (‘‘MSPs’’). Title VII of
the Dodd-Frank Act created two new entities,
which are subject to the jurisdiction of the
Commission: SDs and MSPs. Section 162.2(n) of the
Commission’s regulations, 17 CFR 162.2(n), defines
the term ‘‘major swap participant’’ to have the same
meaning as in section 1a(33) of the Commodity
Exchange Act, 7 U.S.C. 1 et seq. (‘‘CEA’’), as may
be further defined by the Commission’s regulations,
and includes any person registered as such
thereunder. Section 162.2(r) of the Commission’s
regulations, 17 CFR 162.2(r), defines the term
‘‘swap dealer’’ to have the same meaning as in
section 1a(49) of the CEA, as may be further defined
by the Commission’s regulations, and includes any
person registered as such thereunder.
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
marketing rule requirements are
discussed in more detail below.
The other provision in section 1088 of
the Dodd-Frank Act amends section 628
of the FCRA and mandates that the
Commission implement regulations
requiring persons subject to the CFTC’s
jurisdiction who possess or maintain
consumer report information in
connection with their business activities
to properly dispose of that information
(hereinafter referred to in this preamble
as the ‘‘disposal rules’’).
Both sections 624 and 628 of the
FCRA required various Federal agencies
charged with regulating financial
institutions in possession of consumer
information to issue regulations in final
form in consultation and coordination
with each other. In particular, these
sections required the Office of the
Comptroller of the Currency (‘‘OCC’’),
the Board of Governors of the Federal
Reserve System (‘‘Board’’), the Federal
Deposit Insurance Corporation
(‘‘FDIC’’), the Office of Thrift
Supervision (‘‘OTS’’), the National
Credit Union Administration (‘‘NCUA’’)
(collectively, the ‘‘Banking Agencies’’),
the Securities and Exchange
Commission (‘‘SEC’’) and the Federal
Trade Commission (‘‘FTC’’) (the SEC,
FTC and the Banking Agencies, are
collectively, the ‘‘Agencies’’) in
consultation and coordination with one
another, to issue rules implementing
these sections of the FCRA. The
Agencies already have adopted final
affiliate marketing rules and disposal
rules.6 The Commission, after
consulting with many of the Agencies,
is acting now pursuant to the DoddFrank Act to finalize and implement the
affiliate marketing rules and disposal
rules.
The 60-day public comment period on
the Proposal expired on December 27,
2010.7 In response to the Proposal, the
Commission received a total of four
comment letters.8 Two of the four
addressed the merits or substance of the
Proposal.9 Specifically, these comments
6 For the disposal rules adopted by the various
Federal agencies, see 69 FR 68690 (Nov. 24, 2004)
(FTC); 69 FR 77610, Dec. 28, 2004 (Banking
Agencies); 73 FR 13692, Mar. 13, 2008 (SEC). For
the affiliate marketing rules adopted by the various
Federal agencies, see 72 FR 61424, Oct. 31, 2007
(FTC); 72 FR 62910, Nov. 7, 2007 (Banking
Agencies); 74 FR 58204, Sept. 10, 2009 (SEC).
7 See 75 FR at 66019.
8 Copies of these comment letters are available on
the Commission’s Web site at https://www.cftc.gov.
9 The Securities Industry and Financial Markets
Association (‘‘SIFMA’’) submitted a comment letter
dated December 20, 2010 (the ‘‘SIFMA letter’’). The
International Swaps and Derivatives Association
(‘‘ISDA’’) and the Financial Services Roundtable
(‘‘FSR’’) jointly submitted a comment letter dated
December 27, 2010 (the ‘‘ISDA/FSR letter’’). As
PO 00000
Frm 00078
Fmt 4700
Sfmt 4700
addressed the following issues: (1)
Consistency with the other Agencies’
final regulations; (2) minor changes to
the ‘‘consumer’’ definition; (3)
correction of minor typographical
errors; (4) the compliance date of the
rules; and (5) consideration of
additional burdens that Commission did
not address in the Proposal’s Paperwork
Reduction Act and cost-benefit
analyses.10
II. Rule Amendments
A. Affiliate Marketing Rules
Section 624 of the FCRA generally
provides that a consumer can block
certain CFTC-regulated entities from
soliciting the consumer 11 based on
eligibility information 12 that such
registrant received from an affiliate 13
that has or previously had a pre-existing
business relationship 14 with that
noted above, both letters are available on the
Commission’s Web site.
10 The Commission also has made a few technical
revisions to its final rules to add clarity. For
example, in § 162.4(a)(2)(ii), the Commission
revised two of the examples of what constitutes a
continuing relationship with a covered affiliate.
Specifically, the Commission revised these
examples to demonstrate instances where an SD or
MSP may have such a relationship, and where a
swap transaction may evidence such a relationship.
11 Proposed § 162.2(f) defined the term
‘‘consumer’’ to mean an individual person. This
definition follows the statutory definition in section
603(c) of the FCRA. As was noted in the preamble
to the Proposal, an individual acting through a legal
representative qualifies as a consumer. The
Commission is amending the definition in the final
rule as described herein to address comments
received in response to the Proposal.
12 See 17 CFR 162.2(k), which defines the term
‘‘eligibility information’’ to mean any information
that would be a consumer report if the exclusions
from the definition of ‘‘consumer report’’ in section
603(d)(2)(A) of the FCRA did not apply. Examples
of the type of information that would fall within the
definition of ‘‘eligibility information’’ includes an
affiliate’s own transaction or experience
information, such as information about a
consumer’s account history with that person, and
other information, such as information from credit
bureau reports or applications. The term ‘‘eligibility
information’’ does not include aggregate or blind
data that does not contain personal identifiers.
Examples of personal identifiers include account
numbers, names, or addresses, as well as Social
Security numbers, driver’s license numbers,
telephone numbers, or other types of information
that, depending on the circumstances or when used
in combination, could identify the consumer.
13 See 17 CFR 162.2(a), which defines ‘‘affiliates’’
to mean ‘‘any person that is related by common
ownership or common corporate control with a
covered affiliate.’’
14 See 17 CFR 162.2(q), which defines the term
‘‘pre-existing business relationship’’ to mean a
relationship between a person (or a person’s
licensed agent) and a consumer based on the
following: (1) A financial contract between the
person and the consumer that is in force on the date
on which the consumer is sent a solicitation by this
subpart; (2) the purchase, rental, or lease by the
consumer of a person’s financial products or
services, or a financial transaction (including
holding an active account or a policy in force or
having another continuing relationship) between
E:\FR\FM\22JYR1.SGM
22JYR1
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
emcdonald on DSK2BSOYB1PROD with RULES
consumer. To implement section 624 of
the FCRA, § 162.3(a) establishes three
conditions that must be met before a
covered affiliate 15 that does not have a
pre-existing business relationship with a
consumer may use eligibility
information to make a solicitation 16 to
that consumer.17 First, the rule provides
that a notice must be clearly and
conspicuously 18 disclosed to the
consumer in writing or, if the consumer
agrees, electronically, in a concise 19
notice that the covered affiliate that
does not have a pre-existing business
relationship may use shared eligibility
information to make solicitations to the
consumer.20 Second, the consumer must
be provided a reasonable opportunity
and a reasonable and simple method to
opt out of the use of that eligibility
the consumer and the person, during the 18-month
period immediately preceding the date on which a
solicitation covered by this subpart is sent to the
consumer; or (3) an inquiry or application by the
consumer regarding a financial product or service
offered by that person during the three-month
period immediately preceding the date on which
the consumer is sent a solicitation covered by this
subpart.
15 See 17 CFR 162.2(h), which defines the term
‘‘covered affiliate’’ to mean an FCM, RFED, CTA,
CPO, IB, SD, or MSP, which is subject to the
jurisdiction of the Commission.
16 See 17 CFR 162.2(r), which defines the term
‘‘solicitation’’ to mean the marketing of a financial
product or service initiated by a covered affiliate to
a particular consumer that is based on eligibility
information communicated to the covered affiliate
by its affiliate and is intended to encourage the
consumer to purchase the covered affiliate’s
financial product or service. A communication,
such as a telemarketing solicitation, direct mail, or
e-mail, is a solicitation if it is directed to a specific
consumer based on eligibility information. The
definition of solicitation does not, however, include
communications that are directed at the general
public without regard to eligibility information,
even if those communications are intended to
encourage consumers to purchase financial
products and services from the person initiating the
communications.
17 Section 162.3(d) of the Commission’s
regulations sets forth when a covered affiliate
makes a solicitation to a consumer.
18 See 17 CFR 162.2(b), which defines the term
‘‘clear and conspicuous’’ to mean reasonably
understandable and designed to call attention to the
nature and significance of the information
presented in the notice.
19 See 17 CFR 162.2(h), which defines the term
‘‘concise’’ to mean a reasonably brief expression or
statement.
20 Section 162.3(b) of the Commission’s
regulations, 17 CFR 162.3(b), identifies the parties
who are responsible to provide the notice as either:
(1) The affiliate with a pre-existing business
relationship to report the initial opt-out notice
directly to the consumer; or (2) one or more of
affiliates to provide a joint notice to the consumer,
provided that at least one of the affiliates has or
previously had the pre-existing business
relationship with the consumer.
Section 162.4(b) provides that an opt-out election
must be effective for a period of at least five years
beginning when the consumer’s opt-out election is
received and implemented, unless the consumer
subsequently revokes the opt-out election in writing
or, if the consumer agrees, electronically.
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
information to make solicitations to the
consumer.21 Third, the consumer must
not have opted out.
As noted above, the Commission
received specific comments regarding
the definition of certain terms. In
particular, the Securities Industry
Financial Markets Association
(‘‘SIFMA’’) suggested that the
Commission amend the proposed
definition of the term ‘‘affiliate’’ in order
to make it conform to the Agencies’
rules.22 In the Proposal, the Commission
defined ‘‘affiliate’’ as ‘‘any company that
is under common ownership or
common corporate control.’’ SIFMA
suggested that the Commission change
this definition by using the words
‘‘related by’’ rather than ‘‘under.’’ The
Commission agrees that this change will
further the goal of consistency with
other Agencies’ rules and has adopted
this suggestion in its final rules.
In addition, SIFMA and, in a joint
letter, the International Swaps and
Derivatives Association (‘‘ISDA’’) and
the Financial Services Roundtable
(‘‘FSR’’) encouraged the Commission to
revise the ‘‘consumer’’ definition to
indicate that individuals who provide
identifiable information for nonconsumer purposes are not
‘‘consumers.’’ 23 Specifically, these
commenters contend that the proposed
definition is over-inclusive and as a
result would include individuals such
as market makers, individual floor
brokers, locals, and others whose
individually identifiable information
may be collected in furtherance of
market-related transactions for nonconsumer purposes. These commenters
recommend that the Commission
employ a definition similar to that in
title V of the Gramm-Leach-Bliley Act.24
The Commission agrees that including
such individuals could possibly be
overreaching the intent of the FCRA,
and has added a qualifying statement to
the consumer definition which excludes
from that definition persons who are
‘‘market makers, floor brokers, locals, or
individual persons whose information is
not collected to determine eligibility for
personal, family, or household
purposes.’’
With respect to several of the
examples that the Commission set out in
21 Section 162.6(a) of the Commission’s
regulations, 17 CFR 162.6(a), sets forth the general
rule prohibiting covered affiliates from using
eligibility information about a consumer unless the
consumer is provided a reasonable opportunity to
opt out, as required by the proposed regulation.
Section 162.7(b) sets forth reasonable and simple
methods of opting out.
22 See the SIFMA letter at 3.
23 See the SIFMA letter at 4 and the ISDA/FSR
letter at 2.
24 See 15 U.S.C. 6809(9).
PO 00000
Frm 00079
Fmt 4700
Sfmt 4700
43881
the Proposal’s preamble and rule text for
the affiliate marketing rules, SIFMA
noted that the Commission’s usage of
examples in the Proposal were
inconsistent with the usage of examples
by other Agencies in their final rules.25
In particular, SIFMA pointed out that,
unlike the other Agencies’ rules, the
Proposal does not contain examples of
‘‘solicitation,’’ and does contain
examples of ‘‘eligibility information.’’
SIFMA suggested that, to ‘‘maximize
[the final rules’] benefit and promote
consistency,’’ the Commission revise the
affiliate marketing rules to follow the
Agencies’ usage of examples in their
final affiliate marketing rules. That is,
when the Agencies have included
examples in the text of the rules, the
Commission should incorporate
examples into its final rules, and vice
versa. In addition, SIFMA asked the
Commission to indicate that the
examples are merely illustrative of
acceptable practices and are not
prescriptive. Lastly, SIFMA asked the
Commission to make clear that
examples and practices developed in
connection with the analogues rules of
the Agencies should be considered as
potential guidance for the Commission’s
rule.
Despite SIFMA’s comments, the
Commission does not believe that the
inclusion or exclusion of examples
warrants an interpretation of the
Commission’s final affiliate marketing
rules that is different than the
interpretation of the Agencies’ final
affiliate marketing rules. The
Commission has chosen a slightly
different approach than the Agencies in
terms of its usage of examples. This
approach should not be read to suggest
that the Commission intended a
different interpretation of its rules.
Indeed, the Commission has included
examples where it believes they will be
illustrative, and does not believe that
these examples should be read as
prescriptive. Lastly, the Commission has
decided not to include a statement to
the effect that the examples in the
Agencies’ rules should be considered as
guidance with respect to the
Commission’s rule. The Agencies’
examples are directed at their
registrants; the Commission’s examples
are directed at its registrants. Again,
these differences should not be
interpreted to suggest that the
Commission’s rule is different.
SIFMA also pointed out two
typographical errors which the
Commission has corrected in the final
25 See
E:\FR\FM\22JYR1.SGM
the SIFMA letter at 5.
22JYR1
43882
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
rules.26 These corrections were (1)
changing the word ‘‘market’’ to
‘‘marketing’’ in § 162.3(a)(2); and (2)
changing the word ‘‘includes’’ to
‘‘include’’ in § 162.2(k).
B. Disposal Rules
Section 1088 of the Dodd-Frank Act
also amends section 628 of the FCRA,
which directs the Commission to adopt
comparable and consistent rules with
the Agencies regarding the disposal of
sensitive consumer information. The
purpose of these rules is to reduce the
risk of identity theft and other consumer
harm from improper disposal of a
consumer report or any record derived
from one. The Commission’s disposal
rules 27 apply to certain Commissionregulated entities 28 that, for a business
purpose, maintain or otherwise possess
such consumer information.29
The general disposal requirement in
§ 162.21(a), 17 CFR 162.21, provides
that Commission-regulated entities
adopt reasonable, written policies and
procedures that address the
administrative, technical, and physical
safeguards for the protection of
consumer information.
A commenter suggested that the
Commission remove language from the
text of the Proposal, which requires
disposal to take place ‘‘pursuant to a
written disposal plan.’’ The commenter
suggested that such language would be
duplicative and possibly confusing
because the Proposal already required
‘‘written policies and procedures’’ for
26 See
the SIFMA letter at 4–5.
17 CFR 162.2(i), which defines the terms
‘‘dispose’’ or ‘‘disposal’’ to mean the discarding or
abandonment of consumer information or the sale,
donation, or transfer of any medium, including
computer equipment, upon which consumer
information is stored. The Proposal noted that the
sale, donation, or transfer, as opposed to the
discarding or abandonment, of consumer
information would not be considered ‘‘disposal’’
under this definition. For example, an entity subject
to the disposal rule that transfers consumer report
information to a third party for marketing purposes
would not be discarding the information for the
purposes of the disposal rule. If the entity sells
computer equipment on which consumer report
information is stored, however, the sale would be
considered disposal. This definition is wholly
consistent with the definition of ‘‘dispose’’ or
‘‘disposal’’ in the Agencies’ final disposal rules. For
those reasons, the Commission adopts this
definition as proposed.
28 Like the affiliate marketing rules, the types of
Commission-regulated entities that are subject to
the disposal rules are FCMs, RFEDs, CTAs, CPOs,
IBs, SDs, and MSPs.
29 See 17 CFR 162.2(g), which defines the term
‘‘consumer information’’ to mean any record about
an individual, whether in paper, electronic, or other
form that is a consumer report or is derived from
a consumer report (as defined section 603(d)(1) of
the FCRA). Consumer information also means a
compilation of such records. Consumer information
does not include information that does not identify
individuals, such as aggregate information or blind
data.
emcdonald on DSK2BSOYB1PROD with RULES
27 See
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
disposal. The commenter suggested that
the removal of this language would
further the conformity of this rule with
the other Agencies’ rules. The
Commission agrees and has removed the
requirement that disposal take place
‘‘pursuant to a written disposal plan’’
from the final rule text.
The standard for disposal is flexible to
allow these entities to determine what
measures are reasonable based on the
sensitivity of the information, the costs
and benefits of different disposal
methods, and relevant changes in
technology over time.
C. Compliance Dates
In the Proposal, the Commission
proposed to adopt part 162 on July 21,
which was intended to coincide with
the proposed effective date of the
Commission’s amendments to part 160
of its regulations.30 SIFMA requested
that the Commission extend the
effective date of the disposal and
affiliate marketing rules from July 21,
2011 to nine months after the date of
publication.31 SIFMA argued that this
would allow the covered entities
enough time to come into compliance
with the rules.
The Commission partly agrees with
SIFMA’s comment with respect to the
new entities (i.e., SDs and MSPs) that
must comply with the final rules. The
effective date of the final rules will be
60 days from the date of publication in
the Federal Register. However, with
respect to FCMs, IBs, CTAs, CPOs, and
RFEDs, the Commission has decided to
establish a compliance date of 120 days
after the date of publication in the
Federal Register. In making its decision,
the Commission considered the amount
of time that the other Agencies’ final
rules gave to affected entities in order to
comply with their respective rules.
These Agencies gave their affected
entities 120 months to comply with the
provision of their respective rules. In
addition, the Commission considered
the fact that many of its regulated
entities are currently required to adhere
to the FTC’s disposal and affiliate
marketing rules which are substantially
identical.
With respect to SDs and MSPs, the
Commission has determined that these
new entities shall have 60 days after the
date of publication in the Federal
Register of the final entities definitional
30 See 75 FR 66014, Oct. 27, 2010. The effective
date of the part 160 conforming amendments
rulemaking was intended to follow the designated
transfer date when various Federal agencies transfer
their consumer protection authority to the
Consumer Financial Protection Bureau pursuant to
section 1100H of the Dodd-Frank Act.
31 See the SIFMA letter at 6.
PO 00000
Frm 00080
Fmt 4700
Sfmt 4700
rulemaking 32 to come into compliance
with these rules. The Commission
expects to approve and publish in the
Federal Register the final entities
definitional rulemaking at a date in the
future.
II. Cost-Benefit Considerations.
Section 15(a) of the CEA explicitly
requires the Commission to consider the
costs and benefits of its actions before
issuing a rule or order under the CEA.
By its terms, section 15(a) neither
requires the Commission to quantify the
costs and benefits of amendments to
regulations, nor does it require the
Commission to determine whether the
benefits of the amendments outweigh its
costs. Section 15(a) specifies that the
costs and benefits shall be evaluated in
light of five broad areas of market and
public concern: (1) Protection of market
participants and the public; (2)
efficiency, competitiveness and
financial integrity of futures markets; (3)
price discovery; (4) sound risk
management practices; and (5) other
public interest considerations. The
Commission may in its discretion give
greater weight to any one of the five
enumerated areas and could in its
discretion determine that,
notwithstanding its costs, a particular
amendment is necessary or appropriate
to protect the public interest or to
effectuate any of the provisions or
accomplish any of the purposes of the
CEA.
Section 1088 of the Dodd-Frank Act
provides the Commission with authority
to implement rules under sections 624
and 628 of the FCRA. In its Proposal,
the Commission prescribed rules
implementing section 624 of the FCRA,
which requires certain Commissionregulated entities to provide consumers
with the opportunity to prohibit
affiliates from using certain information
to make marketing solicitations to
consumers. The Commission also
prescribed rules implementing section
628 of the FCRA, which requires certain
Commission-regulated entities that
possess or maintain consumer report
information in connection with their
business activities to develop and
implement written policies and
procedures for the proper disposal of
such information. These proposed
regulations would require CFTC
registrants to do two things with respect
to certain consumer information. The
Commission proposed to (1) create a
new part 162 of its regulations to
include both the business affiliate rules
32 See the Commission’s proposed entities
definitional rulemaking at 75 FR 80174, Dec. 21,
2010.
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
and the disposal rules and (2) require
that this new part apply to the following
Commission-regulated entities: FCMs;
IBs; CTAs; CPOs; RFEDs; SDs; and
MSPs.
The cost-benefit discussion in the
Proposal analyzed the costs and benefits
of imposing new part 162 on these
entities, most of which currently
comply with substantially identical
regulations imposed by the Agencies.
With respect to costs, the Commission’s
Proposal stated that the costs to
aforementioned entities would be de
minimis because: (1) The Commission is
providing model notices in the
proposed regulations in order to assist
these participants in complying with the
affiliate marketing rules; (2) the affiliate
marketing rules only require periodic
notice (i.e., at a maximum, companies
would have to provide notice to a
consumer once every five years; at a
minimum, companies would have to
provide notice only once per consumer);
(3) market participants can file
consolidated and equivalent notices in
order to comply with the affiliate
marketing rules; and (4) the disposal
rules were designed to provide market
participants with the greatest flexibility
in the development and implementation
of a disposal program (which may vary
according to a company’s size and the
complexity of its operations, the costs
and benefits of available disposal
methods, and the sensitivity of
information involved).
The Commission’s Proposal also set
out the following potential costs to the
general public: (1) Absent the
implementation of the affiliate
marketing rules, consumers would have
no control over both the use of their
personal information, and the number of
solicitations such consumers would
receive from affiliates of company with
which they have a pre-existing business
relationship; and (2) absent the
implementation of the disposal rules,
there would be an increased chance that
consumer information would be
accessible to third parties who may use
such information for identity theft or
other unlawful purposes. With respect
to benefits, the Commission’s Proposal
stated that, through the implementation
of the affiliate marketing rules,
consumers generally will be able to opt
out of receiving unsolicited and targeted
materials from businesses with which
the consumers have no pre-existing
business relationship. In addition, the
Commission’s Proposal stated that, as a
result of the implementation of the
disposal rules, the potential for the
misuse of consumer information will
greatly decrease.
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
In issuing final rules, the Commission
has considered the costs and benefits
referenced above in light of the
comments received in response to its
Proposal and the specific areas of
concern identified in section 15(a). An
analysis of the section 15(a) factors is set
out immediately below, followed by a
discussion of the comments received in
response to the Commission’s costbenefit discussion in its Proposal.
1. Protection of market participants
and the public. The Commission
believes that requiring certain
Commission-regulated entities to
provide opt-out notices and to protect
customer information through disposal
of such information will greatly benefit
the general public by protecting the
privacy of the public’s personal
information. Similarly, the Commission
believes that requiring Commissionregulated entities to ensure the
protection of nonpublic personal
information will reduce the litigation
risk that these entities face related to
privacy causes of action. The
Commission further believes that the
costs, which will be placed on its
regulated entities, will be equal to or no
greater than those costs that the
Agencies currently impose on most of
these entities under the Agencies’
similar regulations.33
2. Efficiency and competition. The
Commission believes that the
requirements to provide opt-out notices
will benefit efficiency by reducing the
number of solicitations sent to
customers. The Commission’s final rules
also will benefit efficiency and
competition by providing Commissionregulated entities with flexibility in
terms of how best to distribute opt-out
notices and to adopt disposal policies
and procedures to protect customer
information. Ultimately, this flexibility
will allow these entities to develop
procedures that are best suited to each
entity’s business and needs. As noted
above, the Commission believes that the
costs, which will be placed on these
entities will be equal to or no greater
than those costs currently placed on
them under the Agencies’ similar
regulations.
3. Price discovery and financial
integrity of futures and swaps markets,
price discovery and sound risk
management practices. The final rules
33 The Commission acknowledges that there will
likely be an incremental cost in the aggregate in
respect of those entities who do not currently
comply with the Agencies’ similar regulations. The
Commission believes that this incremental cost,
however, is outweighed by the benefits that will
accrue to the general public in terms of the privacy
protections that will be afforded to their personal
information.
PO 00000
Frm 00081
Fmt 4700
Sfmt 4700
43883
should have no effect, from the
standpoint of imposing costs or creating
benefits, on the price discovery function
or financial integrity of the futures and
swaps markets or on the risk
management practices of the
Commission-regulated entities.
4. Other public interest
considerations. As noted above, part 162
will provide these entities with
maximum flexibility in designing their
own compliance systems in a manner
consistent with the legal requirements
under the affiliate marketing rules and
disposal rules. Ultimately, the
Commission believes that requiring its
entities to comply with the final affiliate
marketing rules and disposal rules will
harmonize privacy protections for
individual customers across all financial
markets regardless of whether those
entities are regulated by the
Commission or the other Agencies.
5. Response to Comments. In its
Proposal, the Commission solicited
comment on its consideration of these
costs and benefits. The Commission
received one comment with respect to
the cost and benefits analysis in its
Proposal. Specifically, SIFMA argued
that the Commission also should
consider anticipated additional costs
associated with monitoring the privacy
and opt-out notice process, addressing
consumer issues, and adjusting records
to comport with consumer requests.
SIFMA did not provide specific cost
information related to these additional
activities. Notwithstanding SIFMA’s
assertion, the Commission notes that the
additional activities and costs raised by
SIFMA were subsumed within the
considerations discussed in the
Proposal.34
In line with Section 15(a) of the CEA,
the Commission believes that
prescribing final rules is in the public
interest and will further protect market
the general public, promote efficiency
and competition, and address other
public interest considerations such as
the harmonization of regulation across
financial markets, regardless of which
Federal regulator oversees a financial
entity. In the Commission’s view, these
benefits far outweigh the additional
costs that SIFMA cited.
III. Paperwork Reduction Act
Under the Paperwork Reduction Act
of 1995 (‘‘PRA’’), 44 U.S.C. 3501 et seq.,
an agency may not conduct or sponsor,
and a person is not required to respond
to, a collection of information unless it
displays a currently valid control
34 See the Commission’s cost-benefit discussion
and Paperwork Reduction Act analysis at 75 FR at
66030–31.
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
43884
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
number. The Commission’s final rule
regarding the protection of consumer
information under the Fair Credit
Reporting Act results in information
collection requirements within the
meaning of the PRA. The Commission
submitted the proposing release along
with supporting documentation to the
Office of Management and Budget
(‘‘OMB’’) for review in accordance with
44 U.S.C. 3507(d) and 5 CFR 1320.11.
The Commission requested that OMB
approve and assign a new control
number for the collection of information
required by the proposing release.
In response to the Commission’s
request in the proposing release for
comments on any potential paperwork
burden associated with both the
proposed affiliate marketing and
disposal rules, only SIFMA provided
substantive comments addressing the
merits of the Commission’s proposed
PRA calculations.35 In particular,
SIFMA proposed that the burden
estimate for the affiliate marketing rules
should be refined to account for burden
hours associated with: (i) Monitoring
the opt-out notice process; (ii)
addressing consumer questions and
concerns about opt-out notices; and (iii)
adjusting records where a consumer
changes his or her mind about his or her
election to opt-in or out. In addition,
SIFMA proposed that the burden
estimate for the disposal rules should be
refined to: (i) Revise disposal plans to
account for use of new technology, new
business processes, etc.; and (ii) conduct
regular reviews of its disposal plan to
determine when revisions are necessary
or advisable.
Based on these comments, the
Commission estimates that 3,172
covered entities may incur an additional
3.5 burden hours when complying with
the affiliate marketing rules, for an
aggregate of 11,102 annual burden
hours. These additional burden hours
are attributable to monitoring the optout notice process, addressing consumer
questions and concerns about opt-out
notices, and adjusting customer records.
In addition, the Commission estimates
that 3,172 covered entities may incur an
additional 2.4 burden hours when
complying with the disposal rules, for
an aggregate of 7,612.8 annual burden
hours. These additional burden hours
are attributable to revise and update
disposal plans on an ongoing basis, and
conduct regular reviews of its disposal
plan as necessary or advisable.
Accordingly, the Commission has
submitted to the OMB an amended
calculation of the annual burden hours
35 See
the SIFMA letter at 4–5.
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
for the final affiliate marketing and
disposal rules.
IV. Regulatory Flexibility Act
The Regulatory Flexibility Act
(‘‘RFA’’) 36 requires that Federal
agencies consider whether the
regulations they propose will have a
significant economic impact on a
substantial number of small entities
and, if so, provide a regulatory
flexibility analysis respecting the
impact.37 The Commission’s final
regulations will affect only FCMs, IBs,
CTAs, CPOs, SDs, and MSPs.
The regulations implementing section
624 of the FCRA require abovereferenced CFTC-regulated entities to
provide consumers with the opportunity
to prohibit affiliates from using certain
information to make marketing
solicitations to consumers. The
regulations implementing section 628 of
the FCRA require the above-referenced
CFTC-regulated entities that possess or
maintain consumer report information
in connection with their business
activities to develop and implement a
written program for the proper disposal
of such information. The Commission
certified in the Proposal that these rules
will not have a significant economic
impact on a substantial number of small
entities. The Commission did not
receive any substantive comments to its
RFA analysis in relation to the Proposal.
Moreover, the Commission previously
determined that FCMs, CPOs, and IBs
are not small entities for purposes of the
RFA.38 Therefore, nothing alters the
Commission’s determination in the
Proposal that the obligations created by
these rules will not create a significant
economic impact on a substantial
number of small entities.
V. Text of Final Rules
List of Subjects in 17 CFR Part 162
Brokers, Dealers, Consumer
protection, Privacy, Reporting and
recordkeeping.
For the reasons stated in the
preamble, the Commodity Futures
Trading Commission adds 17 CFR part
162 to read as follows:
PART 162—PROTECTION OF
CONSUMER INFORMATION UNDER
THE FAIR CREDIT REPORTING ACT
Sec.
162.1
162.2
Purpose and scope.
Definitions.
U.S.C. 601 et seq.
U.S.C. 601 et seq.
38 Previous determinations for FCMs at 47 FR
18618, 18619, Apr. 30, 1982; CPOs at 47 FR 18618,
18619, Apr. 30, 1982; and IBs at 48 FR 14933,
14955, Apr. 6, 1983.
PO 00000
36 5
37 5
Frm 00082
Fmt 4700
Sfmt 4700
Subpart A—Business Affiliate Marketing
Rules
162.3 Affiliate marketing opt out and
exceptions.
162.4 Scope and duration of opt out.
162.5 Contents of opt-out notice;
consolidated and equivalent notices.
162.6 Reasonable opportunity to opt out.
162.7 Reasonable and simple methods of
opting out.
162.8 Acceptable delivery of opt-out notices
162.9 Renewal of opt out.
162.10–162.20 [Reserved.]
Subpart B—Disposal Rules
162.21 Proper disposal of consumer
information.
Appendix A to Part 162—Sample Clauses
Authority: Sec. 1088, Pub. L. 111–203; 124
Stat. 1376 (2010).
§ 162.1
Purpose and scope.
(a) Purpose. The purpose of this part
is to implement various provisions in
the Fair Credit Reporting Act, 15 U.S.C.
1681, et seq. (‘‘FCRA’’), which provide
certain protections to consumer
information.
(b) Scope. This part applies to certain
consumer information held by the
entities listed below. This part shall
apply to futures commission merchants,
retail foreign exchange dealers,
commodity trading advisors, commodity
pool operators, introducing brokers,
major swap participants and swap
dealers, regardless of whether they are
required to register with the
Commission. This part does not apply to
foreign futures commission merchants,
foreign retail foreign exchange dealers,
commodity trading advisors, commodity
pool operators, introducing brokers,
major swap participants and swap
dealers unless such entity registers with
the Commission. Nothing in this part
modifies limits or supersedes the
requirements set forth in part 160 of this
title.
(c) Examples. The examples in this
part are not exclusive. Compliance with
an example, to the extent applicable,
constitutes compliance with this part.
Examples in a section illustrate only the
issue described in the section and do
not illustrate any other issue that may
arise in this part.
§ 162.2
Definitions.
(a) Affiliate. The term ‘‘affiliate’’ for
the purposes of this part means any
person that is related by common
ownership or common corporate control
with a covered affiliate.
(b) Clear and conspicuous. The term
‘‘clear and conspicuous’’ means
reasonably understandable and
designed to call attention to the nature
and significance of the information
presented in the notice.
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
(c) Common ownership or common
corporate control. The term ‘‘common
ownership or common corporate
control’’ for the purposes of this part
means the power to exercise a
controlling influence over the
management or policies of a company
whether through ownership of
securities, by contract, or otherwise.
Any person who owns beneficially,
either directly or through one or more
controlled companies, more than 25
percent of the voting securities of any
company is presumed to control the
company. Any person who does not
own more than 25 percent of the voting
securities of a company will be
presumed not to control the company.
(d) Company. The term ‘‘company’’
means any corporation, limited liability
company, business trust, general or
limited partnership, association, or
similar organization.
(e) Concise.—
(1) In general. The term ‘‘concise’’
means a reasonably brief expression or
statement.
(2) Combination with other required
disclosures. A notice required by this
part may be concise even if it is
combined with other disclosures
required or authorized by Federal or
state law.
(f) Consumer. Except as otherwise
provided, the term ‘‘consumer’’ means
an individual person. The term
consumer does not include market
makers, floor brokers, locals, or
individual persons whose information is
not collected to determine eligibility for
personal, family, or household
purposes.
(g) Consumer information. The term
‘‘consumer information’’ means any
record about an individual, whether in
paper, electronic, or other form, that is
a consumer report or is derived from a
consumer report (as defined in section
603(d)(2) of the FCRA). Consumer
information also means a compilation of
such records. Consumer information
does not include information that does
not identify individuals, such as
aggregate information or blind data.
(h) Covered affiliate. The term
‘‘covered affiliate’’ means a futures
commission merchant, retail foreign
exchange dealer, commodity trading
advisor, commodity pool operator,
introducing broker, major swap
participant or swap dealer, which is
subject to the jurisdiction of the
Commission.
(i) Dispose or Disposal.—
(1) In general. The terms ‘‘dispose’’ or
‘‘disposal’’ means:
(i) The discarding or abandonment of
consumer information; or
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
(ii) The sale, donation, or transfer of
any medium, including computer
equipment, upon which consumer
information is stored.
(2) Sale, donation, or transfer of
consumer information. The sale,
donation, or transfer of consumer
information is not considered disposal
for the purposes of subpart B.
(j) Dodd-Frank Act. The term ‘‘DoddFrank Act’’ means the Dodd-Frank Wall
Street Reform and Consumer Protection
Act (Pub. L. 111–203, 124 Stat. 1376
(2010)).
(k) Eligibility information. The term
‘‘eligibility information’’ means any
information that would be a consumer
report if the exclusions from the
definition of ‘‘consumer report’’ in
section 603(d)(2)(A) of the FCRA did not
apply. Examples of the type of
information that would fall within the
definition of eligibility information
include an affiliate’s own transaction or
experience information, such as
information about a consumer’s account
history with that affiliate, and other
information, such as information from
credit bureau reports or applications.
Eligibility information does not include
aggregate or blind data that does not
contain personal identifiers such as
account numbers, names, or addresses.
(l) FCRA. The term ‘‘FCRA’’ means
the Fair Credit Reporting Act (15 U.S.C.
1681 et seq.).
(m) Financial product or service. The
term ‘‘financial product or service’’
means any product or service that a
futures commission merchant, retail
foreign exchange dealer, commodity
trading advisor, commodity pool
operator, introducing broker, major
swap participant or swap dealer could
offer that is subject to the Commission’s
jurisdiction.
(n) GLB Act. The term ‘‘GLB Act’’
means the Gramm-Leach-Bliley Act
(Pub. L. 106–102, 113 Stat. 1338 (1999)).
(o) Major swap participant. The term
‘‘major swap participant’’ has the same
meaning as in section 1a(33) of the
Commodity Exchange Act, 7 U.S.C. 1 et
seq., as may be further defined by this
title, and includes any person registered
as such thereunder.
(p) Person. The term ‘‘person’’ means
any individual, partnership,
corporation, trust, estate, cooperative,
association, or other entity.
(q) Pre-existing business relationship.
The term ‘‘pre-existing business
relationship’’ means a relationship
between a person, or a person’s licensed
agent, and a consumer based on—
(1) A financial contract between the
person and the consumer which is in
force on the date on which the
PO 00000
Frm 00083
Fmt 4700
Sfmt 4700
43885
consumer is sent a solicitation by this
part;
(2) The purchase, rental, or lease by
the consumer of a persons’ services or
a financial transaction (including
holding an active account or policy in
force or having another continuing
relationship) between the consumer and
the person, during the 18-month period
immediately preceding the date on
which the consumer is sent a
solicitation covered by this part; or
(3) An inquiry or application by the
consumer regarding a financial product
or service offered by that person during
the three-month period immediately
preceding the date on which the
consumer is sent a solicitation covered
by this part.
(r) Solicitation—(1) In general. The
term ‘‘solicitation’’ means the marketing
of a financial product or service
initiated by an affiliate to a particular
consumer that is—
(i) Based on eligibility information
communicated to that covered affiliate
by an affiliate that has or previously had
the pre-existing business relationship
with a consumer as described in this
part; and
(ii) Intended to encourage the
consumer to purchase or obtain such
financial product or service. A
solicitation does not include marketing
communications that are directed at the
general public.
(2) Examples. Examples of what
communications constitute solicitations
include communications such as a
telemarketing solicitation, direct mail,
or e-mail, when those communications
are directed to a specific consumer
based on eligibility information. A
solicitation does not include
communications that are directed at the
general public without regard to
eligibility information, even if those
communications are intended to
encourage consumers to purchase
financial products and services from the
affiliate initiating the communications.
(s) Swap dealer. The term ‘‘swap
dealer’’ has the same meaning as in
section 1a(49) of the Commodity
Exchange Act, 7 U.S.C. 1 et seq., as may
be further defined by this title, and
includes any person registered as such
thereunder.
Subpart A—Business Affiliate
Marketing Rules
§ 162.3 Affiliate marketing opt out and
exceptions.
(a) Initial notice and opt out. A
covered affiliate may not use eligibility
information about a consumer that the
covered affiliate receives from an
affiliate with the consumer to make a
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
43886
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
solicitation for marketing purposes to
such consumer unless—
(1) It is clearly and conspicuously
disclosed to the consumer in writing or
if the consumer agrees, electronically, in
a concise notice that the person may use
shared eligibility information about that
consumer received from an affiliate to
make solicitations for marketing
purposes to such consumer;
(2) The consumer is provided a
reasonable opportunity and a reasonable
and simple method to opt out, or
prohibit the covered affiliate from using
eligibility information to make
solicitations for marketing purposes to
the consumer; and
(3) The consumer has not opted out.
(b) Persons responsible for satisfying
the notice requirement. The notice
required by this section must be
provided:
(1) By an affiliate that has or
previously had a pre-existing business
relationship with a consumer; or
(2) As part of a joint notice from two
or more members of an affiliated group
of companies, provided that at least one
of the affiliates on the joint notice has
or previously had a pre-existing
business relationship with the
consumer.
(c) Exceptions. These proposed
regulations would not apply to the
following covered affiliate:
(1) A covered affiliate that has a preexisting business relationship with a
consumer;
(2) Communications between an
employer and employee-consumer (or
his or her beneficiary) in connection
with an employee benefit plan;
(3) A covered affiliate that is currently
providing services to the consumer;
(4) If the consumer initiated the
communication with the covered
affiliate by oral, electronic, or written
means;
(5) If the consumer authorized or
requested the covered affiliate’s
solicitation; or
(6) If compliance by a person with
these regulations would prevent that
person’s compliance with state
insurance laws pertaining to unfair
discrimination.
(d) Making solicitations.
(1) When a solicitation occurs. A
covered affiliate makes a solicitation for
marketing purposes if the person—
(i) Receives eligibility information
from an affiliate;
(ii) Uses that eligibility information to
do one or more of the following:
(A) Identify the consumer or type of
consumer to receive a solicitation;
(B) Establish criteria used to select the
consumer to receive a solicitation about
the covered affiliate’s financial products
or services; or
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
(C) Decide which of the services or
contracts to market to the consumer or
tailor the solicitation to that consumer;
and
(iii) As a result of the covered
affiliate’s use of the eligibility
information, the consumer is provided a
solicitation.
(2) Receipt of eligibility information.
A covered affiliate may receive
eligibility information from an affiliate
in various ways, including when the
affiliate places that information into a
common database that the covered
affiliate may access.
(3) Service Providers. Except as
provided in paragraph (d)(5) of this
section, a covered affiliate receives or
uses an affiliate’s eligibility information
if a service provider acting on the
covered affiliate’s behalf (regardless of
whether such service provider is a third
party or an affiliate of the covered
affiliate) receives or uses that
information in the manner described in
paragraph (d)(1)(i) or (d)(1)(ii) of this
section. All relevant facts and
circumstances will determine whether a
service provider is acting on behalf of a
covered affiliate when it receives or uses
an affiliate’s eligibility information in
connection with marketing the covered
affiliate’s financial products or services.
(4) Use by an affiliate of its own
eligibility information. Unless a covered
affiliate uses eligibility information that
the covered affiliate receives from an
affiliate in the manner described in
paragraph (d)(2) of this section, the
covered affiliate does not make a
solicitation subject to this subpart:
(i) Uses its own eligibility information
that it obtained in connection with a
pre-existing business relationship it has
or previously had with the consumer to
market the covered affiliate’s financial
products or services to the consumer; or
(ii) Directs its service provider to use
the affiliate’s own eligibility information
that it obtained in connection with a
pre-existing business relationship it has
or previously had with the consumer to
market the covered affiliate’s financial
products or services to the consumer,
and the covered affiliate does not
communicate directly with the service
provider regarding that use.
(5) Use of eligibility information by a
service provider. (i) In general. A
covered affiliate does not make a
solicitation subject to this subpart if a
service provider (including an affiliated
or third-party service provider that
maintains or accesses a common
database that the covered affiliate may
access) receives eligibility information
from an affiliate that has or previously
had a pre-existing business relationship
with the consumer and uses that
PO 00000
Frm 00084
Fmt 4700
Sfmt 4700
eligibility information to market the
covered affiliate’s financial products or
services to the consumer, so long as—
(A) The affiliate controls access to and
use of its eligibility information by the
service provider (including the right to
establish the specific terms and
conditions under which the service
provider may use such information to
market the covered affiliate’s financial
products or services);
(B) The affiliate establishes specific
terms and conditions under which the
service provider may access and use
such affiliate’s eligibility information to
market the covered affiliate’s financial
products and services (or those of
affiliates generally) to the consumer,
such as the identity of the affiliated
companies whose financial products or
services may be marketed to the
consumer by the service provider, the
types of financial products or services of
affiliated companies that may be
marketed, and the number of times the
consumer may receive marketing
materials, and periodically evaluates the
service provider’s compliance with
those terms and conditions;
(C) The affiliate requires the service
provider to implement reasonable
policies and procedures designed to
ensure that the service provider uses
such affiliate’s eligibility information in
accordance with the terms and
conditions established by such affiliate
relating to the marketing of the covered
affiliate’s financial products or services;
(D) The affiliate is identified on or
with the marketing materials provided
to the consumer; and
(E) The covered affiliate does not
directly use its affiliate’s eligibility
information in the manner described in
paragraph (b)(1)(ii) of this section.
(ii) Writing requirements. (A) The
requirements of paragraphs (b)(5)(i)(A)
and (C) of this section must be set forth
in a written agreement between the
affiliate that has or previously had a preexisting business relationship with the
consumer and the service provider; and
(B) The specific terms and conditions
established by the affiliate as provided
in paragraph (b)(5)(i)(B) of this section
must be set forth in writing.
(e) Relation to affiliate-sharing notice
and opt out. Nothing in this rulemaking
will limit the responsibility of a covered
affiliate to comply with the notice and
opt-out provisions under other privacy
rules under the FCRA, the GLB Act or
the CEA.
§ 162.4
Scope and duration of opt out.
(a) Scope of opt-out election-(1) In
general. The consumer’s election to opt
out prohibits any covered affiliate
subject to the scope of the opt-out notice
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
from using eligibility information
received from another affiliate to make
solicitations to the consumer.
(2) Continuing relationship-(i) In
general. If the consumer establishes a
continuing relationship with a covered
affiliate or its affiliate, an opt-out notice
may apply to eligibility information
obtained in connection with—
(A) A single continuing relationship
or multiple continuing relationships
that the consumer establishes with a
covered affiliate or its affiliates,
including continuing relationships
established subsequent to delivery of
the opt-out notice, so long as the notice
adequately describes the continuing
relationships covered by the opt out; or
(B) Any other transaction between the
consumer and the covered affiliate or its
affiliates as described in the notice.
(ii) Examples of a continuing
relationship. A consumer has a
continuing relationship with a covered
affiliate or its affiliate if:
(A) The covered affiliate is a futures
commission merchant through whom a
consumer has opened an account, or
that carries the consumer’s account on
a fully-disclosed basis, or that effects or
engages in commodity interest
transactions with or for a consumer,
even if the covered affiliate does not
hold any assets of the consumer;
(B) The covered affiliate is an
introducing broker that solicits or
accepts specific orders for trades;
(C) The covered affiliate is a
commodity trading advisor with whom
a consumer has a contract or
subscription, either written or oral,
regardless of whether the advice is
standardized, or is based on, or tailored
to, the commodity interest or cash
market positions or other circumstances
or characteristics of the particular
consumer;
(D) The covered affiliate is a
commodity pool operator, and accepts
or receives from the consumer, funds,
securities, or property for the purpose of
purchasing an interest in a commodity
pool;
(E) The covered affiliate is a major
swap participant that holds securities or
other assets as collateral for a loan made
to the consumer, even if the covered
affiliate did not make the loan or do not
affect any transactions on behalf of the
consumer; or
(F) The covered affiliate is a swap
dealer that regularly effects or engages
in swap transactions with or for a
consumer even if the covered affiliate
does not hold any assets of the
consumer.
(3) No continuing relationship. (i) In
general. If there is no continuing
relationship between a consumer and
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
the covered affiliate or its affiliate, and
the covered affiliate or its affiliate obtain
eligibility information about a consumer
in connection with a transaction with
the consumer, such as an isolated
transaction or a credit application that
is denied, an opt-out notice provided to
the consumer only applies to eligibility
information obtained in connection
with that transaction.
(ii) Examples of no continuing
relationship. A consumer does not have
a continuing relationship with a covered
affiliate or its affiliate if:
(A) The covered affiliate has acted
solely as a ‘‘finder’’ for a futures
commission merchant, and the covered
affiliate does not solicit or accept
specific orders for trades; or
(B) The covered affiliate has solicited
the consumer to participate in a pool or
to direct his or her account and he or
she has not provided the covered
affiliate with funds to participate in a
pool or entered into any agreement with
the covered affiliate to direct his or her
account.
(4) Menu of alternatives. A consumer
may be given the opportunity to choose
from a menu of alternatives when
electing to prohibit solicitations, such as
by electing to prohibit solicitations from
certain types of affiliates covered by the
opt-out notice but not other types of
affiliates covered by the notice, electing
to prohibit solicitations based on certain
types of eligibility information but not
other types of eligibility information, or
electing to prohibit solicitations by
certain methods of delivery but not
other methods of delivery. However,
one of the alternatives must allow the
consumer to prohibit all solicitations
from all of the affiliates that are covered
by the notice.
(5) Special rule for a notice following
termination of all continuing
relationships. A consumer must be
given a new opt-out notice if, after all
continuing relationships with the
covered affiliate or its affiliate(s) are
terminated, the consumer subsequently
establishes another continuing
relationship with the covered affiliate or
its affiliate(s) and the consumer’s
eligibility information is to be used to
make a solicitation. The new opt-out
notice must apply, at a minimum, to
eligibility information obtained in
connection with the new continuing
relationship. Consistent with paragraph
b of this section, the consumer’s
decision not to opt out after receiving
the new opt-out notice would not
override a prior opt-out election by the
consumer that applies to eligibility
information obtained in connection
with a terminated relationship,
regardless of whether the new opt-out
PO 00000
Frm 00085
Fmt 4700
Sfmt 4700
43887
notice applies to eligibility information
obtained in connection with the
terminated relationship.
(b) Duration of opt-out election. An
opt-out election must be effective for a
period of at least five years beginning
when the consumer’s opt-out election is
received and implemented, unless the
consumer subsequently revokes the optout election in writing or, if the
consumer agrees, electronically. An optout election may be established for a
period of more than five years or for an
indefinite period unless revoked.
(c) Time period in which a consumer
can opt out. A consumer may opt out at
any time.
(d) No effect on opt-out period. An
opt-out period may not be shortened by
sending a renewal notice to the
consumer before expiration of the optout period, even if the consumer does
not renew the opt out.
§ 162.5 Contents of opt-out notice;
consolidated and equivalent notices.
(a) Contents of the opt-out notice. (1)
In general. An opt-out notice must be in
writing, be clear and conspicuous, as
well as concise, and must accurately
disclose the following:
(i) (A) The name of the affiliate that
has or previously had a pre-existing
business relationship with a consumer,
which is providing the notice; or
(B) If jointly provided jointly by
multiple affiliates and each affiliate
shares a common name, then the notice
may indicate that it is being provided by
multiple companies with the same name
or multiple companies in the same
group or family of companies. If the
affiliates providing the notice do not
share a common name, then the notice
must either separately identify each
affiliate by name or identify each of the
common names used by those affiliates;
(ii) The list of affiliates or types of
affiliates whose use of eligibility
information is covered by the notice,
which may include companies that
become affiliates after the notice is
provided to the consumer;
(iii) A general description of the types
of eligibility information that may be
used to make solicitations to the
consumer;
(iv) A statement that the consumer
may elect to limit the use of eligibility
information to make solicitations to the
consumer;
(v) A statement that the consumer’s
election will apply for the specified
period of time and, if applicable, that
the consumer will be allowed to renew
the election once that period expires;
(vi) If the notice is provided to
consumers who have previously elected
to opt out, that such consumer does not
E:\FR\FM\22JYR1.SGM
22JYR1
emcdonald on DSK2BSOYB1PROD with RULES
43888
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
need to act again until the consumer
receives a renewal notice; and
(vii) A reasonable and simple method
for the consumer to opt out.
(2) Specifying length of time period. If
consumer is granted an opt-out period
longer than a five-year duration, the optout notice must specify the length of the
opt-out period.
(3) No revised notice for extension of
opt-out period. The duration of an optout period may be increased for a period
longer than the period specified in the
opt-out notice without having to
provide a revised notice of the increase
to the consumer.
(b) Joint relationships. (1) If two or
more consumers jointly obtain a
financial product or service, a single
opt-out notice may be provided to joint
consumers.
(2) Any of the joint consumers may
exercise the right to opt out on behalf
of each joint consumer.
(3) The opt-out election notice must
explain how an opt-out election by a
joint consumer will be treated. That is,
the notice should specify whether an
opt-out election by a joint consumer
will be treated as applying to all of the
associated joint consumers, or as
applying to each joint consumer
separately.
(4) If the opt-out election notice
provides that each joint consumer is
permitted to opt out separately, one of
the joint consumers must be permitted
to opt out on behalf of all of the joint
consumers and the joint consumer must
be permitted to exercise his or her
separate rights to opt out in a single
response.
(5) A covered affiliate cannot require
all joint consumers to opt out before
implementing any opt-out election.
(c) Alternative contents. If the
consumer is afforded a broader right to
opt out of receiving marketing than is
required by this subpart, the
requirements of this section may be
satisfied by providing the consumer
with a clear, conspicuous, and concise
notice that accurately discloses the
consumer’s opt-out rights.
(d) Coordinated and consolidated
consumer notices. A notice required by
this subpart may be coordinated and
consolidated with any other notice or
disclosure required to be issued under
any other provision of law by the
covered affiliate providing the notice,
including but not limited to notices in
the FCRA or the GLB Act privacy
notices.
(e) Equivalent notices. A notice or
disclosure that is equivalent to the
notice required by this part in terms of
content, and that is provided to a
consumer together with a notice
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
required by any other provision of law,
satisfies the requirements of this
section.
(f) Model notices. Model notices are
provided in Appendix A of this part.
These notices were meant to facilitate
compliance with this subpart; provided,
however, that nothing herein shall be
interpreted to require persons subject to
this part to use the model notices.
§ 162.6
Reasonable opportunity to opt out.
(a) In general. A covered affiliate must
not use eligibility information about a
consumer that the covered affiliate
receives from an affiliate to make a
solicitation to such consumer about the
covered affiliate’s financial products or
services, unless the consumer is
provided a reasonable opportunity to
opt out, as required by this subpart.
(b) Examples. A reasonable
opportunity to opt out under this
subpart is:
(1) If the opt-out notice is mailed to
the consumer, the consumer has 30 days
from the date the notice is mailed to opt
out.
(2) If the opt-out notice is sent via
electronic means to the consumer, the
consumer has 30 days from the date the
consumer acknowledges receipt to elect
to opt out by any reasonable method.
(3) If the opt-out notice is sent via email (where the consumer has agreed to
receive disclosures by e-mail), the
consumer is given 30 days after the email is sent to elect to opt out by any
reasonable method.
(4) If the opt-out notice provided to
the consumer at the time of an
electronic transaction, the consumer is
required to decide, as a necessary part
of proceeding with the transaction,
whether to opt out before completing
the transaction.
(5) If the opt-out notice is provided
during an in-person transaction, the
consumer is required to decide, as a
necessary part of completing the
transaction, whether to opt out through
a simple process.
(6) If the opt-out notice is provided in
conjunction with other privacy notices
required by law, the consumer is
allowed to exercise the opt-out election
within a reasonable period of time and
in the same manner as the opt out under
that privacy notice.
§ 162.7 Reasonable and simple methods of
opting out.
(a) In general. A covered affiliate shall
be prohibited from using eligibility
information about a consumer received
from an affiliate to make a solicitation
to the consumer about the covered
affiliate’s financial products or services,
unless the consumer is provided a
PO 00000
Frm 00086
Fmt 4700
Sfmt 4700
reasonable and simple method to opt
out, as required by this subpart.
(b) Examples. Reasonable and simple
methods of opting out include:
(1) Designating a check-off box in a
prominent position on an opt-out
election form;
(2) Including a reply form and a selfaddressed envelope (in a mailing);
(3) Providing an electronic means, if
the consumer agrees, that can be
electronically mailed or processed
through an Internet Web site;
(4) Providing a toll-free telephone
number; or
(5) Exercising an opt-out election
through whatever means are acceptable
under a consolidated privacy notice
required under other laws.
(c) Specific opt-out method. Each
consumer may be required to opt out
through a specific method, as long as
that method is acceptable under this
subpart.
§ 162.8 Acceptable delivery methods of
opt-out notices.
(a) In general. The opt-out notice must
be provided so that each consumer can
reasonably be expected to receive actual
notice.
(b) Electronic notices. For opt-out
notices provided electronically, the
notice may be provided in compliance
with either the electronic disclosure
provisions in § 1.4 of this title or the
provisions in section 101 of the
Electronic Signatures in Global and
National Commerce Act, 15 U.S.C. 7001
et seq.
§ 162.9
Renewal of opt out.
(a) Renewal notice and opt-out
requirement. (1) In general. Since the
FCRA provides that opt-out elections
can expire in a period of no less than
five years, an affiliate that has or
previously had a pre-existing business
relationship with a consumer must
provide a renewal notice to the
consumer after such time in order to
allow its affiliates to make solicitations.
After the opt-out election period
expires, its affiliates may make
solicitations unless:
(i) The consumer has been given a
renewal notice that complies with the
requirements of this section and
§§ 162.6 through 162.8 of this subpart,
and a reasonable opportunity and a
reasonable and simple method to renew
the opt-out election, and the consumer
does not renew the opt out; or
(ii) An exception in Sec. 162.3(c) of
this subpart applies.
(2) Renewal period. Each opt-out
renewal must be effective for a period of
at least five years as provided in
§ 162.4(b) of this subpart.
E:\FR\FM\22JYR1.SGM
22JYR1
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
(3) Affiliates who may provide the
renewal notice. The notice required by
this paragraph must be provided:
(i) By the affiliate that provided the
previous opt-out notice, or its successor;
or
(ii) As part of a joint renewal notice
from two or more members of an
affiliated group of companies, or their
successors, that jointly provided the
previous opt-out notice.
(b) Contents of renewal or extension
notice. The contents of the renewal
notice must include all of the same
contents of the initial notices, but also
must include:
(1) A statement that the consumer
previously elected to limit the use of
certain information to make solicitations
to the consumer;
(2) A statement that the consumer
may elect to renew the consumer’s
previous election; and
(3) If applicable, a statement that the
consumer’s election to renew will apply
for a specified period of time stated in
the notice and that the consumer will be
allowed to renew the election once that
period expires.
(c) Timing of renewal notice. Renewal
notices must be provided in a
reasonable period of time before the
expiration of the opt-out election period
or any time after the expiration of the
opt-out period, but before solicitations
that would have been prohibited by the
expired opt-out election are made to the
consumer.
(d) No effect on opt-out period. An
opt-out period may not be shortened by
sending a renewal notice to the
consumer before the expiration of the
opt-out period, even if the consumer
does not renew the opt-out election.
§§ 162.10–162.20
[Reserved.]
Subpart B—Disposal Rules
emcdonald on DSK2BSOYB1PROD with RULES
§ 162.21 Proper disposal of consumer
information.
(a) In general. Any covered affiliate
must adopt must adopt reasonable,
written policies and procedures that
address administrative, technical, and
physical safeguards for the protection of
consumer information. These written
policies and procedures must be
reasonably designed to:
(1) Insure the security and
confidentiality of consumer
information;
(2) Protect against any anticipated
threats or hazards to the security or
integrity of consumer information; and
(3) Protect against unauthorized
access to or use of consumer
information that could result in
substantial harm or inconvenience to
any consumer.
VerDate Mar<15>2010
18:10 Jul 21, 2011
Jkt 223001
(b) Standard. Any covered affiliate
under this part who maintains or
otherwise possesses consumer
information for a business purpose must
properly dispose of such information by
taking reasonable measures to protect
against unauthorized access to or use of
the information in connection with its
disposal.
(c) Examples. The following examples
are ‘‘reasonable’’ disposal measures for
the purposes of this subpart—
(1) Implementing and monitoring
compliance with policies and
procedures that require the burning,
pulverizing, or shredding of papers
containing consumer information so
that the information cannot practicably
be read or reconstructed;
(2) Implementing and monitoring
compliance with policies and
procedures that require the destruction
or erasure of electronic media
containing consumer information so
that the information cannot practically
be read or reconstructed; and
(3) After due diligence, entering into
and monitoring compliance with a
written contract with another party
engaged in the business of record
destruction to dispose of consumer
information in a manner that is
consistent with this rule.
(d) Relation to other laws. Nothing in
this section shall be construed:
(1) To require a person to maintain or
destroy any record pertaining to a
consumer that is imposed under Sec.
1.31 or any other provision of law; or
(2) To alter or affect any requirement
imposed under any other provision of
law to maintain or destroy such a
record.
Appendix A to Part 162—Sample
Clauses
A. Although use of the model forms is not
required, use of the model forms in this
Appendix (as applicable) complies with the
requirement in section 624 of the FCRA for
clear, conspicuous, and concise notices.
B. Certain changes may be made to the
language or format of the model forms
without losing the protection from liability
afforded by use of the model forms. These
changes may not be so extensive as to affect
the substance, clarity, or meaningful
sequence of the language in the model forms.
Persons making such extensive revisions will
lose the safe harbor that this Appendix
provides. Acceptable changes include, for
example:
1. Rearranging the order of the references
to ‘‘your income’’, ‘‘your account history’’,
and ‘‘your credit score’’.
2. Substituting other types of information
for ‘‘income’’, ‘‘account history’’, or ‘‘credit
score’’ for accuracy, such as ‘‘payment
history’’, ‘‘credit history’’, or ‘‘claims
history’’.
3. Substituting a clearer and more accurate
description of the affiliates providing or
PO 00000
Frm 00087
Fmt 4700
Sfmt 4700
43889
covered by the notice for phrases such as
‘‘the [ABC] group of companies,’’ including
without limitation a statement that the entity
providing the notice recently purchased the
consumer’s account.
4. Substituting other types of affiliates
covered by the notice for ‘‘commodity
advisor’’, ‘‘futures clearing merchant’’, or
‘‘swap dealer’’ affiliates.
5. Omitting items that are not accurate or
applicable. For example, if a person does not
limit the duration of the opt-out period, the
notice may omit information about the
renewal notice.
6. Adding a statement informing
consumers how much time they have to opt
out before shared eligibility information may
be used to make solicitations to them.
7. Adding a statement that the consumer
may exercise the right to opt out at any time.
8. Adding the following statement, if
accurate: ‘‘If you previously opted out, you
do not need to do so again.’’
9. Providing a place on the form for the
consumer to fill in identifying information,
such as his or her name and address.
• A–1 Model Form for Initial Opt-out
notice (Single-Affiliate Notice)
• A–2 Model Form for Initial Opt-out
notice (Joint Notice)
• A–3 Model Form for Renewal Notice
(Single-Affiliate Notice)
• A–4 Model Form for Renewal Notice
(Joint Notice)
• A–5 Model Form for Voluntary ‘‘No
Marketing’’ Notice
A–1 Model Form for Initial Opt-Out Notice
(Single-Affiliate Notice)
[Your Choice To Limit Marketing]/
[Marketing Opt Out]
—[Name of Affiliate] is providing this notice.
—[Optional: Federal law gives you the right
to limit some but not all marketing from
our affiliates. Federal law also requires us
to give you this notice to tell you about
your choice to limit marketing from our
affiliates.]
—You may limit our affiliates in the [ABC]
group of companies, such as our
[commodity advisor, futures clearing
merchant, and swap dealer] affiliates, from
marketing their financial products or
services to you based on your personal
information that we collect and share with
them. This information includes your
[income], your [account history with us],
and your [credit score].
—Your choice to limit marketing offers from
our affiliates will apply [until you tell us
to change your choice]/[for x years from
when you tell us your choice]/[for at least
5 years from when you tell us your choice].
[Include if the opt-out period expires.]
Once that period expires, you will receive
a renewal notice that will allow you to
continue to limit marketing offers from our
affiliates for [another x years]/[at least
another 5 years].
—[Include, if applicable, in a subsequent
notice, including an annual notice, for
consumers who may have previously opted
out.] If you have already made a choice to
limit marketing offers from our affiliates,
you do not need to act again until you
receive the renewal notice.
E:\FR\FM\22JYR1.SGM
22JYR1
43890
Federal Register / Vol. 76, No. 141 / Friday, July 22, 2011 / Rules and Regulations
To limit marketing offers, contact us
[include all that apply]:
—By telephone: 1–877–###–####
—On the Web: www.-.com
—By mail: check the box and complete the
form below, and send the form to:
—[Company name]
—[Company address]
llDo not allow your affiliates to use my
personal information to market to me.
A–2 Model Form for Initial Opt-Out Notice
(Joint Notice)
[Your Choice to Limit Marketing]/[Marketing
Opt Out]
—The [ABC group of companies] is providing
this notice.
—[Optional: Federal law gives you the right
to limit some but not all marketing from
the [ABC] companies. Federal law also
requires us to give you this notice to tell
you about your choice to limit marketing
from the [ABC] companies.]
—You may limit the [ABC companies], such
as the [ABC commodity advisor, futures
clearing merchant, and swap dealer]
affiliates, from marketing their financial
products or services to you based on your
personal information that they receive from
other [ABC] companies. This information
includes your [income], your [account
history], and your [credit score].
—Your choice to limit marketing offers from
the [ABC] companies will apply [until you
tell us to change your choice]/[for x years
from when you tell us your choice]/[for at
least 5 years from when you tell us your
choice]. [Include if the opt-out period
expires.] Once that period expires, you will
receive a renewal notice that will allow
you to continue to limit marketing offers
from the [ABC] companies for [another x
years]/[at least another 5 years].
¥[Include, if applicable, in a subsequent
notice, including an annual notice, for
consumers who may have previously opted
out.] If you have already made a choice to
limit marketing offers from the [ABC]
companies, you do not need to act again
until you receive the renewal notice.
To limit marketing offers, contact us
[include all that apply]:
By telephone: 1–877-###–####
On the Web: www.-.com
By mail: check the box and complete the
form below, and send the form to:
[Company name]
[Company address]
ll Do not allow any company [in the ABC
group of companies] to use my personal
information to market to me.
emcdonald on DSK2BSOYB1PROD with RULES
A–3 Model Form for Renewal Notice (SingleAffiliate Notice)
[Renewing Your Choice To Limit Marketing]/
[Renewing Your Marketing Opt Out]
¥[Name of Affiliate] is providing this notice.
¥[Optional: Federal law gives you the right
to limit some but not all marketing from
our affiliates. Federal law also requires us
to give you this notice to tell you about
your choice to limit marketing from our
affiliates.]
¥You previously chose to limit our affiliates
in the [ABC] group of companies, such as
VerDate Mar<15>2010
19:39 Jul 21, 2011
Jkt 223001
our [commodity advisor, futures clearing
merchant, and swap dealer] affiliates, from
marketing their financial products or
services to you based on your personal
information that we share with them. This
information includes your [income], your
[account history with us], and your [credit
score].
¥Your choice has expired or is about to
expire.
To renew your choice to limit marketing for
[x] more years, contact us [include all that
apply]:
By telephone: 1–877-###–####
On the Web: www.-.com
By mail: check the box and complete the
form below, and send the form to:
[Company name]
[Company address]
llRenew my choice to limit marketing for
[x] more years.
Issued in Washington, DC, on July 7, 2011
by the Commission.
David A. Stawick,
Secretary of the Commission.
A–4 Model Form for Renewal Notice (Joint
Notice)
Appendix 2—Statement of Chairman
Gary Gensler
[Renewing Your Choice To Limit Marketing]/
[Renewing Your Marketing Opt Out]
I support the final rulemaking to extend to
customers of CFTC-regulated entities
protections preventing certain business
affiliated marketing and establishing other
consumer information protections under the
Fair Credit Reporting Act (FCRA). The
rulemaking protects consumers by providing
privacy protections to nonpublic consumer
information held by entities that are subject
to the jurisdiction of the Commission. The
final rulemaking provides customers of
CFTC-regulated entities with the same
privacy protections now enjoyed by the
customers of entities regulated by other
Federal agencies.
The rulemaking has two important
features. First, it allows customers to prohibit
Commission-regulated entities from using
certain consumer information obtained from
an affiliate to make solicitations to that
customer for marketing purposes. This will
be done by means of a customer opt out.
Second, it requires Commission-regulated
entities to develop and implement a written
program and procedures for the proper
disposal of consumer information. The
rulemaking will help prevent the
unauthorized use and disclosure of
nonpublic, consumer information.
¥The [ABC group of companies] is providing
this notice.
¥[Optional: Federal law gives you the right
to limit some but not all marketing from
the [ABC] companies. Federal law also
requires us to give you this notice to tell
you about your choice to limit marketing
from the [ABC] companies.]
¥You previously chose to limit the [ABC
companies], such as the [ABC commodity
advisor, futures clearing merchant, and
swap dealer] affiliates, from marketing
their financial products or services to you
based on your personal information that
they receive from other [ABC] companies.
This information includes your [income],
your [account history], and your [credit
score].
¥Your choice has expired or is about to
expire.
To renew your choice to limit marketing for
[x] more years, contact us [include all that
apply]:
By telephone: 1–877-###–####
On the Web: www.-.com
By mail: check the box and complete the
form below, and send the form to:
[Company name]
[Company address]
ll Renew my choice to limit marketing for
[x] more years.
A–5 Model Form for Voluntary ‘‘No
Marketing’’ Notice
[Your Choice To Stop Marketing]
¥[Name of Affiliate] is providing this notice.
You may choose to stop all marketing from
us and our affiliates.
To stop all marketing offers, contact us
[include all that apply]:
By telephone: 1–877-###–####
On the Web: www.-.com
By mail: check the box and complete the
form below, and send the form to:
[Company name]
[Company address]
ll Do not market to me.
PO 00000
Frm 00088
Fmt 4700
Sfmt 4700
Appendices to Business Affiliate
Marketing and Disposal of Consumer
Information Rules—Commission Voting
Summary and Statements of
Commissioners
Note: The following appendices will not
appear in the Code of Federal Regulations.
Appendix 1—Commission Voting
Summary
On this matter, Chairman Gensler and
Commissioners Dunn, Sommers, O’Malia and
Chilton voted in the affirmative; no
Commissioner voted in the negative.
[FR Doc. 2011–17711 Filed 7–21–11; 8:45 am]
BILLING CODE 6351–01–P
SECURITIES AND EXCHANGE
COMMISSION
17 CFR Part 240
[Release No. 34–64913]
Technical Amendment to Commission
Procedures for Filing Applications for
Orders for Exemptive Relief Under
Section 36 of the Exchange Act
Securities and Exchange
Commission.
ACTION: Final rule; technical
amendment.
AGENCY:
E:\FR\FM\22JYR1.SGM
22JYR1
Agencies
[Federal Register Volume 76, Number 141 (Friday, July 22, 2011)]
[Rules and Regulations]
[Pages 43879-43890]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-17711]
-----------------------------------------------------------------------
COMMODITY FUTURES TRADING COMMISSION
17 CFR Part 162
RIN 3038-AD12
Business Affiliate Marketing and Disposal of Consumer Information
Rules
AGENCY: Commodity Futures Trading Commission.
ACTION: Final rule.
-----------------------------------------------------------------------
SUMMARY: The Commodity Futures Trading Commission is adopting
regulations to implement new statutory provisions enacted by title X of
the Dodd-Frank Wall Street Reform and Consumer Protection Act. These
regulations apply to futures commission merchants, retail foreign
exchange dealers, commodity trading advisors, commodity pool operators,
introducing brokers, swap dealers and major swap participants. The
Dodd-Frank Act provides the Commission with authority to implement
regulations under sections 624 and 628 of the Fair Credit Reporting
Act. The regulations implementing section 624 of the Fair Credit
Reporting Act require CFTC-regulated entities to provide consumers with
the opportunity to prohibit affiliates from using certain information
to make marketing solicitations to consumers. The regulations
implementing section 628 of the FCRA require CFTC-regulated entities
that possess or maintain consumer report information in connection with
their business activities to develop and implement written policies and
procedures for the proper disposal of such information.
DATES: Effective date: September 20, 2011.
Compliance dates: Futures commission merchants, commodity pool
operators, commodity trading advisors, introducing brokers, and retail
foreign exchange dealers shall be in compliance with these rules not
later than November 21, 2011. Swap dealers and major swap participants
shall be in compliance with these rules not later than 60 days after
the effective date of the final entities definition rulemaking, which
the Commission will have published in the Federal Register at a future
date.
FOR FURTHER INFORMATION CONTACT: Carl E. Kennedy, Counsel, (202) 418-
6625, Commodity Futures Trading Commission, Office of the General
Counsel, Three Lafayette Centre, 1155 21st Street, NW., Washington, DC
20581, facsimile number (202) 418-5524, e-mail: c_kennedy@cftc.gov.
SUPPLEMENTARY INFORMATION:
Table of Contents
I. Background
II. Rule Amendments
A. Affiliate Marketing Rules
B. Disposal Rules
II. Cost-Benefit Analysis
III. Paperwork Reduction Act
IV. Regulatory Flexibility Act
V. Text of Final Rules
I. Background
On October 27, 2010, the Commodity Futures Trading Commission
(``Commission'' or ``CFTC'') proposed in the Federal Register the
addition of a new part 162 to its Regulations (the ``Proposal'').\1\
New part 162 was proposed to implement section 1088 of the Dodd-Frank
Wall Street Reform and Consumer Protection Act \2\ (``Dodd-
[[Page 43880]]
Frank Act''), which sets out two amendments to the Fair Credit
Reporting Act (``FCRA'') \3\ and the Fair and Accurate Credit
Transactions Act of 2003 (``FACT Act'').\4\ As amended, the FCRA
directs the Commission to promulgate regulations that are intended to
provide privacy protections to certain consumer information held by any
person that is subject to the enforcement jurisdiction of the
Commission. One provision of section 1088 of the Dodd-Frank Act amends
section 214(b) of the FACT Act--which added section 624 to the FCRA in
2003--and directs the Commission to implement the provisions of section
624 of the FCRA with respect to persons that are subject to the CFTC's
enforcement jurisdiction. Section 624 of the FCRA gives consumers the
right to prohibit certain CFTC-regulated entities \5\ from using
certain information obtained from an affiliate to make solicitations to
that consumer (hereinafter referred in this preamble as the ``affiliate
marketing rules''). Specifically, 17 CFR 162.3 establishes the basic
rules governing the requirement to provide the consumer with notice, a
reasonable opportunity and a simple method to opt out of a company's
use of eligibility information that it obtains from an affiliate for
the purpose of making solicitations to the consumer. This section and
the affiliate marketing rule requirements are discussed in more detail
below.
---------------------------------------------------------------------------
\1\ See 75 FR 66018, Oct. 27, 2010.
\2\ See the Dodd-Frank Wall Street Reform and Consumer
Protection Act, Public Law 111-203, 124 Stat. 1376 (2010). The text
of the Dodd-Frank Act may be accessed at https://www.cftc.gov./
LawRegulation/OTCDERIVATIVES/index.htm.
\3\ See 15 U.S.C. 1681-1681x. The FCRA, enacted in 1970, sets
standards for the collection, communication, and use of information
bearing on a consumer's credit worthiness, credit standing, credit
capacity, character, general reputation, personal characteristics,
or mode of living that is collected and communicated by consumer
reporting agencies.
\4\ See Public Law 108-159, Section 214, 117 Stat. 1952, 1980
(2003). The FACT Act was signed into law on December 4, 2003. The
FACT Act amended the FCRA to enhance the ability of consumers to
combat identity theft, to increase the accuracy of consumer reports,
to allow consumers to exercise greater control regarding the type
and amount of solicitations they receive, and to restrict the use
and disclosure of sensitive medical information. A portion of
section 214 of the FACT Act amended the FCRA to add section 624 to
the FCRA.
\5\ The CFTC-regulated entities that were covered in the
Proposal included futures commission merchants (``FCMs''), retail
foreign exchange dealers (``RFEDs''), commodity trading advisors
(``CTAs''), commodity pool operators (``CPOs''), introducing brokers
(``IBs''), swap dealers (``SDs''), or major swap participants
(``MSPs''). Title VII of the Dodd-Frank Act created two new
entities, which are subject to the jurisdiction of the Commission:
SDs and MSPs. Section 162.2(n) of the Commission's regulations, 17
CFR 162.2(n), defines the term ``major swap participant'' to have
the same meaning as in section 1a(33) of the Commodity Exchange Act,
7 U.S.C. 1 et seq. (``CEA''), as may be further defined by the
Commission's regulations, and includes any person registered as such
thereunder. Section 162.2(r) of the Commission's regulations, 17 CFR
162.2(r), defines the term ``swap dealer'' to have the same meaning
as in section 1a(49) of the CEA, as may be further defined by the
Commission's regulations, and includes any person registered as such
thereunder.
---------------------------------------------------------------------------
The other provision in section 1088 of the Dodd-Frank Act amends
section 628 of the FCRA and mandates that the Commission implement
regulations requiring persons subject to the CFTC's jurisdiction who
possess or maintain consumer report information in connection with
their business activities to properly dispose of that information
(hereinafter referred to in this preamble as the ``disposal rules'').
Both sections 624 and 628 of the FCRA required various Federal
agencies charged with regulating financial institutions in possession
of consumer information to issue regulations in final form in
consultation and coordination with each other. In particular, these
sections required the Office of the Comptroller of the Currency
(``OCC''), the Board of Governors of the Federal Reserve System
(``Board''), the Federal Deposit Insurance Corporation (``FDIC''), the
Office of Thrift Supervision (``OTS''), the National Credit Union
Administration (``NCUA'') (collectively, the ``Banking Agencies''), the
Securities and Exchange Commission (``SEC'') and the Federal Trade
Commission (``FTC'') (the SEC, FTC and the Banking Agencies, are
collectively, the ``Agencies'') in consultation and coordination with
one another, to issue rules implementing these sections of the FCRA.
The Agencies already have adopted final affiliate marketing rules and
disposal rules.\6\ The Commission, after consulting with many of the
Agencies, is acting now pursuant to the Dodd-Frank Act to finalize and
implement the affiliate marketing rules and disposal rules.
---------------------------------------------------------------------------
\6\ For the disposal rules adopted by the various Federal
agencies, see 69 FR 68690 (Nov. 24, 2004) (FTC); 69 FR 77610, Dec.
28, 2004 (Banking Agencies); 73 FR 13692, Mar. 13, 2008 (SEC). For
the affiliate marketing rules adopted by the various Federal
agencies, see 72 FR 61424, Oct. 31, 2007 (FTC); 72 FR 62910, Nov. 7,
2007 (Banking Agencies); 74 FR 58204, Sept. 10, 2009 (SEC).
---------------------------------------------------------------------------
The 60-day public comment period on the Proposal expired on
December 27, 2010.\7\ In response to the Proposal, the Commission
received a total of four comment letters.\8\ Two of the four addressed
the merits or substance of the Proposal.\9\ Specifically, these
comments addressed the following issues: (1) Consistency with the other
Agencies' final regulations; (2) minor changes to the ``consumer''
definition; (3) correction of minor typographical errors; (4) the
compliance date of the rules; and (5) consideration of additional
burdens that Commission did not address in the Proposal's Paperwork
Reduction Act and cost-benefit analyses.\10\
---------------------------------------------------------------------------
\7\ See 75 FR at 66019.
\8\ Copies of these comment letters are available on the
Commission's Web site at https://www.cftc.gov.
\9\ The Securities Industry and Financial Markets Association
(``SIFMA'') submitted a comment letter dated December 20, 2010 (the
``SIFMA letter''). The International Swaps and Derivatives
Association (``ISDA'') and the Financial Services Roundtable
(``FSR'') jointly submitted a comment letter dated December 27, 2010
(the ``ISDA/FSR letter''). As noted above, both letters are
available on the Commission's Web site.
\10\ The Commission also has made a few technical revisions to
its final rules to add clarity. For example, in Sec.
162.4(a)(2)(ii), the Commission revised two of the examples of what
constitutes a continuing relationship with a covered affiliate.
Specifically, the Commission revised these examples to demonstrate
instances where an SD or MSP may have such a relationship, and where
a swap transaction may evidence such a relationship.
---------------------------------------------------------------------------
II. Rule Amendments
A. Affiliate Marketing Rules
Section 624 of the FCRA generally provides that a consumer can
block certain CFTC-regulated entities from soliciting the consumer \11\
based on eligibility information \12\ that such registrant received
from an affiliate \13\ that has or previously had a pre-existing
business relationship \14\ with that
[[Page 43881]]
consumer. To implement section 624 of the FCRA, Sec. 162.3(a)
establishes three conditions that must be met before a covered
affiliate \15\ that does not have a pre-existing business relationship
with a consumer may use eligibility information to make a solicitation
\16\ to that consumer.\17\ First, the rule provides that a notice must
be clearly and conspicuously \18\ disclosed to the consumer in writing
or, if the consumer agrees, electronically, in a concise \19\ notice
that the covered affiliate that does not have a pre-existing business
relationship may use shared eligibility information to make
solicitations to the consumer.\20\ Second, the consumer must be
provided a reasonable opportunity and a reasonable and simple method to
opt out of the use of that eligibility information to make
solicitations to the consumer.\21\ Third, the consumer must not have
opted out.
---------------------------------------------------------------------------
\11\ Proposed Sec. 162.2(f) defined the term ``consumer'' to
mean an individual person. This definition follows the statutory
definition in section 603(c) of the FCRA. As was noted in the
preamble to the Proposal, an individual acting through a legal
representative qualifies as a consumer. The Commission is amending
the definition in the final rule as described herein to address
comments received in response to the Proposal.
\12\ See 17 CFR 162.2(k), which defines the term ``eligibility
information'' to mean any information that would be a consumer
report if the exclusions from the definition of ``consumer report''
in section 603(d)(2)(A) of the FCRA did not apply. Examples of the
type of information that would fall within the definition of
``eligibility information'' includes an affiliate's own transaction
or experience information, such as information about a consumer's
account history with that person, and other information, such as
information from credit bureau reports or applications. The term
``eligibility information'' does not include aggregate or blind data
that does not contain personal identifiers. Examples of personal
identifiers include account numbers, names, or addresses, as well as
Social Security numbers, driver's license numbers, telephone
numbers, or other types of information that, depending on the
circumstances or when used in combination, could identify the
consumer.
\13\ See 17 CFR 162.2(a), which defines ``affiliates'' to mean
``any person that is related by common ownership or common corporate
control with a covered affiliate.''
\14\ See 17 CFR 162.2(q), which defines the term ``pre-existing
business relationship'' to mean a relationship between a person (or
a person's licensed agent) and a consumer based on the following:
(1) A financial contract between the person and the consumer that is
in force on the date on which the consumer is sent a solicitation by
this subpart; (2) the purchase, rental, or lease by the consumer of
a person's financial products or services, or a financial
transaction (including holding an active account or a policy in
force or having another continuing relationship) between the
consumer and the person, during the 18-month period immediately
preceding the date on which a solicitation covered by this subpart
is sent to the consumer; or (3) an inquiry or application by the
consumer regarding a financial product or service offered by that
person during the three-month period immediately preceding the date
on which the consumer is sent a solicitation covered by this
subpart.
\15\ See 17 CFR 162.2(h), which defines the term ``covered
affiliate'' to mean an FCM, RFED, CTA, CPO, IB, SD, or MSP, which is
subject to the jurisdiction of the Commission.
\16\ See 17 CFR 162.2(r), which defines the term
``solicitation'' to mean the marketing of a financial product or
service initiated by a covered affiliate to a particular consumer
that is based on eligibility information communicated to the covered
affiliate by its affiliate and is intended to encourage the consumer
to purchase the covered affiliate's financial product or service. A
communication, such as a telemarketing solicitation, direct mail, or
e-mail, is a solicitation if it is directed to a specific consumer
based on eligibility information. The definition of solicitation
does not, however, include communications that are directed at the
general public without regard to eligibility information, even if
those communications are intended to encourage consumers to purchase
financial products and services from the person initiating the
communications.
\17\ Section 162.3(d) of the Commission's regulations sets forth
when a covered affiliate makes a solicitation to a consumer.
\18\ See 17 CFR 162.2(b), which defines the term ``clear and
conspicuous'' to mean reasonably understandable and designed to call
attention to the nature and significance of the information
presented in the notice.
\19\ See 17 CFR 162.2(h), which defines the term ``concise'' to
mean a reasonably brief expression or statement.
\20\ Section 162.3(b) of the Commission's regulations, 17 CFR
162.3(b), identifies the parties who are responsible to provide the
notice as either: (1) The affiliate with a pre-existing business
relationship to report the initial opt-out notice directly to the
consumer; or (2) one or more of affiliates to provide a joint notice
to the consumer, provided that at least one of the affiliates has or
previously had the pre-existing business relationship with the
consumer.
Section 162.4(b) provides that an opt-out election must be
effective for a period of at least five years beginning when the
consumer's opt-out election is received and implemented, unless the
consumer subsequently revokes the opt-out election in writing or, if
the consumer agrees, electronically.
\21\ Section 162.6(a) of the Commission's regulations, 17 CFR
162.6(a), sets forth the general rule prohibiting covered affiliates
from using eligibility information about a consumer unless the
consumer is provided a reasonable opportunity to opt out, as
required by the proposed regulation. Section 162.7(b) sets forth
reasonable and simple methods of opting out.
---------------------------------------------------------------------------
As noted above, the Commission received specific comments regarding
the definition of certain terms. In particular, the Securities Industry
Financial Markets Association (``SIFMA'') suggested that the Commission
amend the proposed definition of the term ``affiliate'' in order to
make it conform to the Agencies' rules.\22\ In the Proposal, the
Commission defined ``affiliate'' as ``any company that is under common
ownership or common corporate control.'' SIFMA suggested that the
Commission change this definition by using the words ``related by''
rather than ``under.'' The Commission agrees that this change will
further the goal of consistency with other Agencies' rules and has
adopted this suggestion in its final rules.
---------------------------------------------------------------------------
\22\ See the SIFMA letter at 3.
---------------------------------------------------------------------------
In addition, SIFMA and, in a joint letter, the International Swaps
and Derivatives Association (``ISDA'') and the Financial Services
Roundtable (``FSR'') encouraged the Commission to revise the
``consumer'' definition to indicate that individuals who provide
identifiable information for non-consumer purposes are not
``consumers.'' \23\ Specifically, these commenters contend that the
proposed definition is over-inclusive and as a result would include
individuals such as market makers, individual floor brokers, locals,
and others whose individually identifiable information may be collected
in furtherance of market-related transactions for non-consumer
purposes. These commenters recommend that the Commission employ a
definition similar to that in title V of the Gramm-Leach-Bliley
Act.\24\ The Commission agrees that including such individuals could
possibly be overreaching the intent of the FCRA, and has added a
qualifying statement to the consumer definition which excludes from
that definition persons who are ``market makers, floor brokers, locals,
or individual persons whose information is not collected to determine
eligibility for personal, family, or household purposes.''
---------------------------------------------------------------------------
\23\ See the SIFMA letter at 4 and the ISDA/FSR letter at 2.
\24\ See 15 U.S.C. 6809(9).
---------------------------------------------------------------------------
With respect to several of the examples that the Commission set out
in the Proposal's preamble and rule text for the affiliate marketing
rules, SIFMA noted that the Commission's usage of examples in the
Proposal were inconsistent with the usage of examples by other Agencies
in their final rules.\25\ In particular, SIFMA pointed out that, unlike
the other Agencies' rules, the Proposal does not contain examples of
``solicitation,'' and does contain examples of ``eligibility
information.'' SIFMA suggested that, to ``maximize [the final rules']
benefit and promote consistency,'' the Commission revise the affiliate
marketing rules to follow the Agencies' usage of examples in their
final affiliate marketing rules. That is, when the Agencies have
included examples in the text of the rules, the Commission should
incorporate examples into its final rules, and vice versa. In addition,
SIFMA asked the Commission to indicate that the examples are merely
illustrative of acceptable practices and are not prescriptive. Lastly,
SIFMA asked the Commission to make clear that examples and practices
developed in connection with the analogues rules of the Agencies should
be considered as potential guidance for the Commission's rule.
---------------------------------------------------------------------------
\25\ See the SIFMA letter at 5.
---------------------------------------------------------------------------
Despite SIFMA's comments, the Commission does not believe that the
inclusion or exclusion of examples warrants an interpretation of the
Commission's final affiliate marketing rules that is different than the
interpretation of the Agencies' final affiliate marketing rules. The
Commission has chosen a slightly different approach than the Agencies
in terms of its usage of examples. This approach should not be read to
suggest that the Commission intended a different interpretation of its
rules. Indeed, the Commission has included examples where it believes
they will be illustrative, and does not believe that these examples
should be read as prescriptive. Lastly, the Commission has decided not
to include a statement to the effect that the examples in the Agencies'
rules should be considered as guidance with respect to the Commission's
rule. The Agencies' examples are directed at their registrants; the
Commission's examples are directed at its registrants. Again, these
differences should not be interpreted to suggest that the Commission's
rule is different.
SIFMA also pointed out two typographical errors which the
Commission has corrected in the final
[[Page 43882]]
rules.\26\ These corrections were (1) changing the word ``market'' to
``marketing'' in Sec. 162.3(a)(2); and (2) changing the word
``includes'' to ``include'' in Sec. 162.2(k).
---------------------------------------------------------------------------
\26\ See the SIFMA letter at 4-5.
---------------------------------------------------------------------------
B. Disposal Rules
Section 1088 of the Dodd-Frank Act also amends section 628 of the
FCRA, which directs the Commission to adopt comparable and consistent
rules with the Agencies regarding the disposal of sensitive consumer
information. The purpose of these rules is to reduce the risk of
identity theft and other consumer harm from improper disposal of a
consumer report or any record derived from one. The Commission's
disposal rules \27\ apply to certain Commission-regulated entities \28\
that, for a business purpose, maintain or otherwise possess such
consumer information.\29\
---------------------------------------------------------------------------
\27\ See 17 CFR 162.2(i), which defines the terms ``dispose'' or
``disposal'' to mean the discarding or abandonment of consumer
information or the sale, donation, or transfer of any medium,
including computer equipment, upon which consumer information is
stored. The Proposal noted that the sale, donation, or transfer, as
opposed to the discarding or abandonment, of consumer information
would not be considered ``disposal'' under this definition. For
example, an entity subject to the disposal rule that transfers
consumer report information to a third party for marketing purposes
would not be discarding the information for the purposes of the
disposal rule. If the entity sells computer equipment on which
consumer report information is stored, however, the sale would be
considered disposal. This definition is wholly consistent with the
definition of ``dispose'' or ``disposal'' in the Agencies' final
disposal rules. For those reasons, the Commission adopts this
definition as proposed.
\28\ Like the affiliate marketing rules, the types of
Commission-regulated entities that are subject to the disposal rules
are FCMs, RFEDs, CTAs, CPOs, IBs, SDs, and MSPs.
\29\ See 17 CFR 162.2(g), which defines the term ``consumer
information'' to mean any record about an individual, whether in
paper, electronic, or other form that is a consumer report or is
derived from a consumer report (as defined section 603(d)(1) of the
FCRA). Consumer information also means a compilation of such
records. Consumer information does not include information that does
not identify individuals, such as aggregate information or blind
data.
---------------------------------------------------------------------------
The general disposal requirement in Sec. 162.21(a), 17 CFR 162.21,
provides that Commission-regulated entities adopt reasonable, written
policies and procedures that address the administrative, technical, and
physical safeguards for the protection of consumer information.
A commenter suggested that the Commission remove language from the
text of the Proposal, which requires disposal to take place ``pursuant
to a written disposal plan.'' The commenter suggested that such
language would be duplicative and possibly confusing because the
Proposal already required ``written policies and procedures'' for
disposal. The commenter suggested that the removal of this language
would further the conformity of this rule with the other Agencies'
rules. The Commission agrees and has removed the requirement that
disposal take place ``pursuant to a written disposal plan'' from the
final rule text.
The standard for disposal is flexible to allow these entities to
determine what measures are reasonable based on the sensitivity of the
information, the costs and benefits of different disposal methods, and
relevant changes in technology over time.
C. Compliance Dates
In the Proposal, the Commission proposed to adopt part 162 on July
21, which was intended to coincide with the proposed effective date of
the Commission's amendments to part 160 of its regulations.\30\ SIFMA
requested that the Commission extend the effective date of the disposal
and affiliate marketing rules from July 21, 2011 to nine months after
the date of publication.\31\ SIFMA argued that this would allow the
covered entities enough time to come into compliance with the rules.
---------------------------------------------------------------------------
\30\ See 75 FR 66014, Oct. 27, 2010. The effective date of the
part 160 conforming amendments rulemaking was intended to follow the
designated transfer date when various Federal agencies transfer
their consumer protection authority to the Consumer Financial
Protection Bureau pursuant to section 1100H of the Dodd-Frank Act.
\31\ See the SIFMA letter at 6.
---------------------------------------------------------------------------
The Commission partly agrees with SIFMA's comment with respect to
the new entities (i.e., SDs and MSPs) that must comply with the final
rules. The effective date of the final rules will be 60 days from the
date of publication in the Federal Register. However, with respect to
FCMs, IBs, CTAs, CPOs, and RFEDs, the Commission has decided to
establish a compliance date of 120 days after the date of publication
in the Federal Register. In making its decision, the Commission
considered the amount of time that the other Agencies' final rules gave
to affected entities in order to comply with their respective rules.
These Agencies gave their affected entities 120 months to comply with
the provision of their respective rules. In addition, the Commission
considered the fact that many of its regulated entities are currently
required to adhere to the FTC's disposal and affiliate marketing rules
which are substantially identical.
With respect to SDs and MSPs, the Commission has determined that
these new entities shall have 60 days after the date of publication in
the Federal Register of the final entities definitional rulemaking \32\
to come into compliance with these rules. The Commission expects to
approve and publish in the Federal Register the final entities
definitional rulemaking at a date in the future.
---------------------------------------------------------------------------
\32\ See the Commission's proposed entities definitional
rulemaking at 75 FR 80174, Dec. 21, 2010.
---------------------------------------------------------------------------
II. Cost-Benefit Considerations.
Section 15(a) of the CEA explicitly requires the Commission to
consider the costs and benefits of its actions before issuing a rule or
order under the CEA. By its terms, section 15(a) neither requires the
Commission to quantify the costs and benefits of amendments to
regulations, nor does it require the Commission to determine whether
the benefits of the amendments outweigh its costs. Section 15(a)
specifies that the costs and benefits shall be evaluated in light of
five broad areas of market and public concern: (1) Protection of market
participants and the public; (2) efficiency, competitiveness and
financial integrity of futures markets; (3) price discovery; (4) sound
risk management practices; and (5) other public interest
considerations. The Commission may in its discretion give greater
weight to any one of the five enumerated areas and could in its
discretion determine that, notwithstanding its costs, a particular
amendment is necessary or appropriate to protect the public interest or
to effectuate any of the provisions or accomplish any of the purposes
of the CEA.
Section 1088 of the Dodd-Frank Act provides the Commission with
authority to implement rules under sections 624 and 628 of the FCRA. In
its Proposal, the Commission prescribed rules implementing section 624
of the FCRA, which requires certain Commission-regulated entities to
provide consumers with the opportunity to prohibit affiliates from
using certain information to make marketing solicitations to consumers.
The Commission also prescribed rules implementing section 628 of the
FCRA, which requires certain Commission-regulated entities that possess
or maintain consumer report information in connection with their
business activities to develop and implement written policies and
procedures for the proper disposal of such information. These proposed
regulations would require CFTC registrants to do two things with
respect to certain consumer information. The Commission proposed to (1)
create a new part 162 of its regulations to include both the business
affiliate rules
[[Page 43883]]
and the disposal rules and (2) require that this new part apply to the
following Commission-regulated entities: FCMs; IBs; CTAs; CPOs; RFEDs;
SDs; and MSPs.
The cost-benefit discussion in the Proposal analyzed the costs and
benefits of imposing new part 162 on these entities, most of which
currently comply with substantially identical regulations imposed by
the Agencies. With respect to costs, the Commission's Proposal stated
that the costs to aforementioned entities would be de minimis because:
(1) The Commission is providing model notices in the proposed
regulations in order to assist these participants in complying with the
affiliate marketing rules; (2) the affiliate marketing rules only
require periodic notice (i.e., at a maximum, companies would have to
provide notice to a consumer once every five years; at a minimum,
companies would have to provide notice only once per consumer); (3)
market participants can file consolidated and equivalent notices in
order to comply with the affiliate marketing rules; and (4) the
disposal rules were designed to provide market participants with the
greatest flexibility in the development and implementation of a
disposal program (which may vary according to a company's size and the
complexity of its operations, the costs and benefits of available
disposal methods, and the sensitivity of information involved).
The Commission's Proposal also set out the following potential
costs to the general public: (1) Absent the implementation of the
affiliate marketing rules, consumers would have no control over both
the use of their personal information, and the number of solicitations
such consumers would receive from affiliates of company with which they
have a pre-existing business relationship; and (2) absent the
implementation of the disposal rules, there would be an increased
chance that consumer information would be accessible to third parties
who may use such information for identity theft or other unlawful
purposes. With respect to benefits, the Commission's Proposal stated
that, through the implementation of the affiliate marketing rules,
consumers generally will be able to opt out of receiving unsolicited
and targeted materials from businesses with which the consumers have no
pre-existing business relationship. In addition, the Commission's
Proposal stated that, as a result of the implementation of the disposal
rules, the potential for the misuse of consumer information will
greatly decrease.
In issuing final rules, the Commission has considered the costs and
benefits referenced above in light of the comments received in response
to its Proposal and the specific areas of concern identified in section
15(a). An analysis of the section 15(a) factors is set out immediately
below, followed by a discussion of the comments received in response to
the Commission's cost-benefit discussion in its Proposal.
1. Protection of market participants and the public. The Commission
believes that requiring certain Commission-regulated entities to
provide opt-out notices and to protect customer information through
disposal of such information will greatly benefit the general public by
protecting the privacy of the public's personal information. Similarly,
the Commission believes that requiring Commission-regulated entities to
ensure the protection of nonpublic personal information will reduce the
litigation risk that these entities face related to privacy causes of
action. The Commission further believes that the costs, which will be
placed on its regulated entities, will be equal to or no greater than
those costs that the Agencies currently impose on most of these
entities under the Agencies' similar regulations.\33\
---------------------------------------------------------------------------
\33\ The Commission acknowledges that there will likely be an
incremental cost in the aggregate in respect of those entities who
do not currently comply with the Agencies' similar regulations. The
Commission believes that this incremental cost, however, is
outweighed by the benefits that will accrue to the general public in
terms of the privacy protections that will be afforded to their
personal information.
---------------------------------------------------------------------------
2. Efficiency and competition. The Commission believes that the
requirements to provide opt-out notices will benefit efficiency by
reducing the number of solicitations sent to customers. The
Commission's final rules also will benefit efficiency and competition
by providing Commission-regulated entities with flexibility in terms of
how best to distribute opt-out notices and to adopt disposal policies
and procedures to protect customer information. Ultimately, this
flexibility will allow these entities to develop procedures that are
best suited to each entity's business and needs. As noted above, the
Commission believes that the costs, which will be placed on these
entities will be equal to or no greater than those costs currently
placed on them under the Agencies' similar regulations.
3. Price discovery and financial integrity of futures and swaps
markets, price discovery and sound risk management practices. The final
rules should have no effect, from the standpoint of imposing costs or
creating benefits, on the price discovery function or financial
integrity of the futures and swaps markets or on the risk management
practices of the Commission-regulated entities.
4. Other public interest considerations. As noted above, part 162
will provide these entities with maximum flexibility in designing their
own compliance systems in a manner consistent with the legal
requirements under the affiliate marketing rules and disposal rules.
Ultimately, the Commission believes that requiring its entities to
comply with the final affiliate marketing rules and disposal rules will
harmonize privacy protections for individual customers across all
financial markets regardless of whether those entities are regulated by
the Commission or the other Agencies.
5. Response to Comments. In its Proposal, the Commission solicited
comment on its consideration of these costs and benefits. The
Commission received one comment with respect to the cost and benefits
analysis in its Proposal. Specifically, SIFMA argued that the
Commission also should consider anticipated additional costs associated
with monitoring the privacy and opt-out notice process, addressing
consumer issues, and adjusting records to comport with consumer
requests. SIFMA did not provide specific cost information related to
these additional activities. Notwithstanding SIFMA's assertion, the
Commission notes that the additional activities and costs raised by
SIFMA were subsumed within the considerations discussed in the
Proposal.\34\
---------------------------------------------------------------------------
\34\ See the Commission's cost-benefit discussion and Paperwork
Reduction Act analysis at 75 FR at 66030-31.
---------------------------------------------------------------------------
In line with Section 15(a) of the CEA, the Commission believes that
prescribing final rules is in the public interest and will further
protect market the general public, promote efficiency and competition,
and address other public interest considerations such as the
harmonization of regulation across financial markets, regardless of
which Federal regulator oversees a financial entity. In the
Commission's view, these benefits far outweigh the additional costs
that SIFMA cited.
III. Paperwork Reduction Act
Under the Paperwork Reduction Act of 1995 (``PRA''), 44 U.S.C. 3501
et seq., an agency may not conduct or sponsor, and a person is not
required to respond to, a collection of information unless it displays
a currently valid control
[[Page 43884]]
number. The Commission's final rule regarding the protection of
consumer information under the Fair Credit Reporting Act results in
information collection requirements within the meaning of the PRA. The
Commission submitted the proposing release along with supporting
documentation to the Office of Management and Budget (``OMB'') for
review in accordance with 44 U.S.C. 3507(d) and 5 CFR 1320.11. The
Commission requested that OMB approve and assign a new control number
for the collection of information required by the proposing release.
In response to the Commission's request in the proposing release
for comments on any potential paperwork burden associated with both the
proposed affiliate marketing and disposal rules, only SIFMA provided
substantive comments addressing the merits of the Commission's proposed
PRA calculations.\35\ In particular, SIFMA proposed that the burden
estimate for the affiliate marketing rules should be refined to account
for burden hours associated with: (i) Monitoring the opt-out notice
process; (ii) addressing consumer questions and concerns about opt-out
notices; and (iii) adjusting records where a consumer changes his or
her mind about his or her election to opt-in or out. In addition, SIFMA
proposed that the burden estimate for the disposal rules should be
refined to: (i) Revise disposal plans to account for use of new
technology, new business processes, etc.; and (ii) conduct regular
reviews of its disposal plan to determine when revisions are necessary
or advisable.
---------------------------------------------------------------------------
\35\ See the SIFMA letter at 4-5.
---------------------------------------------------------------------------
Based on these comments, the Commission estimates that 3,172
covered entities may incur an additional 3.5 burden hours when
complying with the affiliate marketing rules, for an aggregate of
11,102 annual burden hours. These additional burden hours are
attributable to monitoring the opt-out notice process, addressing
consumer questions and concerns about opt-out notices, and adjusting
customer records.
In addition, the Commission estimates that 3,172 covered entities
may incur an additional 2.4 burden hours when complying with the
disposal rules, for an aggregate of 7,612.8 annual burden hours. These
additional burden hours are attributable to revise and update disposal
plans on an ongoing basis, and conduct regular reviews of its disposal
plan as necessary or advisable. Accordingly, the Commission has
submitted to the OMB an amended calculation of the annual burden hours
for the final affiliate marketing and disposal rules.
IV. Regulatory Flexibility Act
The Regulatory Flexibility Act (``RFA'') \36\ requires that Federal
agencies consider whether the regulations they propose will have a
significant economic impact on a substantial number of small entities
and, if so, provide a regulatory flexibility analysis respecting the
impact.\37\ The Commission's final regulations will affect only FCMs,
IBs, CTAs, CPOs, SDs, and MSPs.
---------------------------------------------------------------------------
\36\ 5 U.S.C. 601 et seq.
\37\ 5 U.S.C. 601 et seq.
---------------------------------------------------------------------------
The regulations implementing section 624 of the FCRA require above-
referenced CFTC-regulated entities to provide consumers with the
opportunity to prohibit affiliates from using certain information to
make marketing solicitations to consumers. The regulations implementing
section 628 of the FCRA require the above-referenced CFTC-regulated
entities that possess or maintain consumer report information in
connection with their business activities to develop and implement a
written program for the proper disposal of such information. The
Commission certified in the Proposal that these rules will not have a
significant economic impact on a substantial number of small entities.
The Commission did not receive any substantive comments to its RFA
analysis in relation to the Proposal. Moreover, the Commission
previously determined that FCMs, CPOs, and IBs are not small entities
for purposes of the RFA.\38\ Therefore, nothing alters the Commission's
determination in the Proposal that the obligations created by these
rules will not create a significant economic impact on a substantial
number of small entities.
---------------------------------------------------------------------------
\38\ Previous determinations for FCMs at 47 FR 18618, 18619,
Apr. 30, 1982; CPOs at 47 FR 18618, 18619, Apr. 30, 1982; and IBs at
48 FR 14933, 14955, Apr. 6, 1983.
---------------------------------------------------------------------------
V. Text of Final Rules
List of Subjects in 17 CFR Part 162
Brokers, Dealers, Consumer protection, Privacy, Reporting and
recordkeeping.
For the reasons stated in the preamble, the Commodity Futures
Trading Commission adds 17 CFR part 162 to read as follows:
PART 162--PROTECTION OF CONSUMER INFORMATION UNDER THE FAIR CREDIT
REPORTING ACT
Sec.
162.1 Purpose and scope.
162.2 Definitions.
Subpart A--Business Affiliate Marketing Rules
162.3 Affiliate marketing opt out and exceptions.
162.4 Scope and duration of opt out.
162.5 Contents of opt-out notice; consolidated and equivalent
notices.
162.6 Reasonable opportunity to opt out.
162.7 Reasonable and simple methods of opting out.
162.8 Acceptable delivery of opt-out notices
162.9 Renewal of opt out.
162.10-162.20 [Reserved.]
Subpart B--Disposal Rules
162.21 Proper disposal of consumer information.
Appendix A to Part 162--Sample Clauses
Authority: Sec. 1088, Pub. L. 111-203; 124 Stat. 1376 (2010).
Sec. 162.1 Purpose and scope.
(a) Purpose. The purpose of this part is to implement various
provisions in the Fair Credit Reporting Act, 15 U.S.C. 1681, et seq.
(``FCRA''), which provide certain protections to consumer information.
(b) Scope. This part applies to certain consumer information held
by the entities listed below. This part shall apply to futures
commission merchants, retail foreign exchange dealers, commodity
trading advisors, commodity pool operators, introducing brokers, major
swap participants and swap dealers, regardless of whether they are
required to register with the Commission. This part does not apply to
foreign futures commission merchants, foreign retail foreign exchange
dealers, commodity trading advisors, commodity pool operators,
introducing brokers, major swap participants and swap dealers unless
such entity registers with the Commission. Nothing in this part
modifies limits or supersedes the requirements set forth in part 160 of
this title.
(c) Examples. The examples in this part are not exclusive.
Compliance with an example, to the extent applicable, constitutes
compliance with this part. Examples in a section illustrate only the
issue described in the section and do not illustrate any other issue
that may arise in this part.
Sec. 162.2 Definitions.
(a) Affiliate. The term ``affiliate'' for the purposes of this part
means any person that is related by common ownership or common
corporate control with a covered affiliate.
(b) Clear and conspicuous. The term ``clear and conspicuous'' means
reasonably understandable and designed to call attention to the nature
and significance of the information presented in the notice.
[[Page 43885]]
(c) Common ownership or common corporate control. The term ``common
ownership or common corporate control'' for the purposes of this part
means the power to exercise a controlling influence over the management
or policies of a company whether through ownership of securities, by
contract, or otherwise. Any person who owns beneficially, either
directly or through one or more controlled companies, more than 25
percent of the voting securities of any company is presumed to control
the company. Any person who does not own more than 25 percent of the
voting securities of a company will be presumed not to control the
company.
(d) Company. The term ``company'' means any corporation, limited
liability company, business trust, general or limited partnership,
association, or similar organization.
(e) Concise.--
(1) In general. The term ``concise'' means a reasonably brief
expression or statement.
(2) Combination with other required disclosures. A notice required
by this part may be concise even if it is combined with other
disclosures required or authorized by Federal or state law.
(f) Consumer. Except as otherwise provided, the term ``consumer''
means an individual person. The term consumer does not include market
makers, floor brokers, locals, or individual persons whose information
is not collected to determine eligibility for personal, family, or
household purposes.
(g) Consumer information. The term ``consumer information'' means
any record about an individual, whether in paper, electronic, or other
form, that is a consumer report or is derived from a consumer report
(as defined in section 603(d)(2) of the FCRA). Consumer information
also means a compilation of such records. Consumer information does not
include information that does not identify individuals, such as
aggregate information or blind data.
(h) Covered affiliate. The term ``covered affiliate'' means a
futures commission merchant, retail foreign exchange dealer, commodity
trading advisor, commodity pool operator, introducing broker, major
swap participant or swap dealer, which is subject to the jurisdiction
of the Commission.
(i) Dispose or Disposal.--
(1) In general. The terms ``dispose'' or ``disposal'' means:
(i) The discarding or abandonment of consumer information; or
(ii) The sale, donation, or transfer of any medium, including
computer equipment, upon which consumer information is stored.
(2) Sale, donation, or transfer of consumer information. The sale,
donation, or transfer of consumer information is not considered
disposal for the purposes of subpart B.
(j) Dodd-Frank Act. The term ``Dodd-Frank Act'' means the Dodd-
Frank Wall Street Reform and Consumer Protection Act (Pub. L. 111-203,
124 Stat. 1376 (2010)).
(k) Eligibility information. The term ``eligibility information''
means any information that would be a consumer report if the exclusions
from the definition of ``consumer report'' in section 603(d)(2)(A) of
the FCRA did not apply. Examples of the type of information that would
fall within the definition of eligibility information include an
affiliate's own transaction or experience information, such as
information about a consumer's account history with that affiliate, and
other information, such as information from credit bureau reports or
applications. Eligibility information does not include aggregate or
blind data that does not contain personal identifiers such as account
numbers, names, or addresses.
(l) FCRA. The term ``FCRA'' means the Fair Credit Reporting Act (15
U.S.C. 1681 et seq.).
(m) Financial product or service. The term ``financial product or
service'' means any product or service that a futures commission
merchant, retail foreign exchange dealer, commodity trading advisor,
commodity pool operator, introducing broker, major swap participant or
swap dealer could offer that is subject to the Commission's
jurisdiction.
(n) GLB Act. The term ``GLB Act'' means the Gramm-Leach-Bliley Act
(Pub. L. 106-102, 113 Stat. 1338 (1999)).
(o) Major swap participant. The term ``major swap participant'' has
the same meaning as in section 1a(33) of the Commodity Exchange Act, 7
U.S.C. 1 et seq., as may be further defined by this title, and includes
any person registered as such thereunder.
(p) Person. The term ``person'' means any individual, partnership,
corporation, trust, estate, cooperative, association, or other entity.
(q) Pre-existing business relationship. The term ``pre-existing
business relationship'' means a relationship between a person, or a
person's licensed agent, and a consumer based on--
(1) A financial contract between the person and the consumer which
is in force on the date on which the consumer is sent a solicitation by
this part;
(2) The purchase, rental, or lease by the consumer of a persons'
services or a financial transaction (including holding an active
account or policy in force or having another continuing relationship)
between the consumer and the person, during the 18-month period
immediately preceding the date on which the consumer is sent a
solicitation covered by this part; or
(3) An inquiry or application by the consumer regarding a financial
product or service offered by that person during the three-month period
immediately preceding the date on which the consumer is sent a
solicitation covered by this part.
(r) Solicitation--(1) In general. The term ``solicitation'' means
the marketing of a financial product or service initiated by an
affiliate to a particular consumer that is--
(i) Based on eligibility information communicated to that covered
affiliate by an affiliate that has or previously had the pre-existing
business relationship with a consumer as described in this part; and
(ii) Intended to encourage the consumer to purchase or obtain such
financial product or service. A solicitation does not include marketing
communications that are directed at the general public.
(2) Examples. Examples of what communications constitute
solicitations include communications such as a telemarketing
solicitation, direct mail, or e-mail, when those communications are
directed to a specific consumer based on eligibility information. A
solicitation does not include communications that are directed at the
general public without regard to eligibility information, even if those
communications are intended to encourage consumers to purchase
financial products and services from the affiliate initiating the
communications.
(s) Swap dealer. The term ``swap dealer'' has the same meaning as
in section 1a(49) of the Commodity Exchange Act, 7 U.S.C. 1 et seq., as
may be further defined by this title, and includes any person
registered as such thereunder.
Subpart A--Business Affiliate Marketing Rules
Sec. 162.3 Affiliate marketing opt out and exceptions.
(a) Initial notice and opt out. A covered affiliate may not use
eligibility information about a consumer that the covered affiliate
receives from an affiliate with the consumer to make a
[[Page 43886]]
solicitation for marketing purposes to such consumer unless--
(1) It is clearly and conspicuously disclosed to the consumer in
writing or if the consumer agrees, electronically, in a concise notice
that the person may use shared eligibility information about that
consumer received from an affiliate to make solicitations for marketing
purposes to such consumer;
(2) The consumer is provided a reasonable opportunity and a
reasonable and simple method to opt out, or prohibit the covered
affiliate from using eligibility information to make solicitations for
marketing purposes to the consumer; and
(3) The consumer has not opted out.
(b) Persons responsible for satisfying the notice requirement. The
notice required by this section must be provided:
(1) By an affiliate that has or previously had a pre-existing
business relationship with a consumer; or
(2) As part of a joint notice from two or more members of an
affiliated group of companies, provided that at least one of the
affiliates on the joint notice has or previously had a pre-existing
business relationship with the consumer.
(c) Exceptions. These proposed regulations would not apply to the
following covered affiliate:
(1) A covered affiliate that has a pre-existing business
relationship with a consumer;
(2) Communications between an employer and employee-consumer (or
his or her beneficiary) in connection with an employee benefit plan;
(3) A covered affiliate that is currently providing services to the
consumer;
(4) If the consumer initiated the communication with the covered
affiliate by oral, electronic, or written means;
(5) If the consumer authorized or requested the covered affiliate's
solicitation; or
(6) If compliance by a person with these regulations would prevent
that person's compliance with state insurance laws pertaining to unfair
discrimination.
(d) Making solicitations.
(1) When a solicitation occurs. A covered affiliate makes a
solicitation for marketing purposes if the person--
(i) Receives eligibility information from an affiliate;
(ii) Uses that eligibility information to do one or more of the
following:
(A) Identify the consumer or type of consumer to receive a
solicitation;
(B) Establish criteria used to select the consumer to receive a
solicitation about the covered affiliate's financial products or
services; or
(C) Decide which of the services or contracts to market to the
consumer or tailor the solicitation to that consumer; and
(iii) As a result of the covered affiliate's use of the eligibility
information, the consumer is provided a solicitation.
(2) Receipt of eligibility information. A covered affiliate may
receive eligibility information from an affiliate in various ways,
including when the affiliate places that information into a common
database that the covered affiliate may access.
(3) Service Providers. Except as provided in paragraph (d)(5) of
this section, a covered affiliate receives or uses an affiliate's
eligibility information if a service provider acting on the covered
affiliate's behalf (regardless of whether such service provider is a
third party or an affiliate of the covered affiliate) receives or uses
that information in the manner described in paragraph (d)(1)(i) or
(d)(1)(ii) of this section. All relevant facts and circumstances will
determine whether a service provider is acting on behalf of a covered
affiliate when it receives or uses an affiliate's eligibility
information in connection with marketing the covered affiliate's
financial products or services.
(4) Use by an affiliate of its own eligibility information. Unless
a covered affiliate uses eligibility information that the covered
affiliate receives from an affiliate in the manner described in
paragraph (d)(2) of this section, the covered affiliate does not make a
solicitation subject to this subpart:
(i) Uses its own eligibility information that it obtained in
connection with a pre-existing business relationship it has or
previously had with the consumer to market the covered affiliate's
financial products or services to the consumer; or
(ii) Directs its service provider to use the affiliate's own
eligibility information that it obtained in connection with a pre-
existing business relationship it has or previously had with the
consumer to market the covered affiliate's financial products or
services to the consumer, and the covered affiliate does not
communicate directly with the service provider regarding that use.
(5) Use of eligibility information by a service provider. (i) In
general. A covered affiliate does not make a solicitation subject to
this subpart if a service provider (including an affiliated or third-
party service provider that maintains or accesses a common database
that the covered affiliate may access) receives eligibility information
from an affiliate that has or previously had a pre-existing business
relationship with the consumer and uses that eligibility information to
market the covered affiliate's financial products or services to the
consumer, so long as--
(A) The affiliate controls access to and use of its eligibility
information by the service provider (including the right to establish
the specific terms and conditions under which the service provider may
use such information to market the covered affiliate's financial
products or services);
(B) The affiliate establishes specific terms and conditions under
which the service provider may access and use such affiliate's
eligibility information to market the covered affiliate's financial
products and services (or those of affiliates generally) to the
consumer, such as the identity of the affiliated companies whose
financial products or services may be marketed to the consumer by the
service provider, the types of financial products or services of
affiliated companies that may be marketed, and the number of times the
consumer may receive marketing materials, and periodically evaluates
the service provider's compliance with those terms and conditions;
(C) The affiliate requires the service provider to implement
reasonable policies and procedures designed to ensure that the service
provider uses such affiliate's eligibility information in accordance
with the terms and conditions established by such affiliate relating to
the marketing of the covered affiliate's financial products or
services;
(D) The affiliate is identified on or with the marketing materials
provided to the consumer; and
(E) The covered affiliate does not directly use its affiliate's
eligibility information in the manner described in paragraph (b)(1)(ii)
of this section.
(ii) Writing requirements. (A) The requirements of paragraphs
(b)(5)(i)(A) and (C) of this section must be set forth in a written
agreement between the affiliate that has or previously had a pre-
existing business relationship with the consumer and the service
provider; and
(B) The specific terms and conditions established by the affiliate
as provided in paragraph (b)(5)(i)(B) of this section must be set forth
in writing.
(e) Relation to affiliate-sharing notice and opt out. Nothing in
this rulemaking will limit the responsibility of a covered affiliate to
comply with the notice and opt-out provisions under other privacy rules
under the FCRA, the GLB Act or the CEA.
Sec. 162.4 Scope and duration of opt out.
(a) Scope of opt-out election-(1) In general. The consumer's
election to opt out prohibits any covered affiliate subject to the
scope of the opt-out notice
[[Page 43887]]
from using eligibility information received from another affiliate to
make solicitations to the consumer.
(2) Continuing relationship-(i) In general. If the consumer
establishes a continuing relationship with a covered affiliate or its
affiliate, an opt-out notice may apply to eligibility information
obtained in connection with--
(A) A single continuing relationship or multiple continuing
relationships that the consumer establishes with a covered affiliate or
its affiliates, including continuing relationships established
subsequent to delivery of the opt-out notice, so long as the notice
adequately describes the continuing relationships covered by the opt
out; or
(B) Any other transaction between the consumer and the covered
affiliate or its affiliates as described in the notice.
(ii) Examples of a continuing relationship. A consumer has a
continuing relationship with a covered affiliate or its affiliate if:
(A) The covered affiliate is a futures commission merchant through
whom a consumer has opened an account, or that carries the consumer's
account on a fully-disclosed basis, or that effects or engages in
commodity interest transactions with or for a consumer, even if the
covered affiliate does not hold any assets of the consumer;
(B) The covered affiliate is an introducing broker that solicits or
accepts specific orders for trades;
(C) The covered affiliate is a commodity trading advisor with whom
a consumer has a contract or subscription, either written or oral,
regardless of whether the advice is standardized, or is based on, or
tailored to, the commodity interest or cash market positions or other
circumstances or characteristics of the particular consumer;
(D) The covered affiliate is a commodity pool operator, and accepts
or receives from the consumer, funds, securities, or property for the
purpose of purchasing an interest in a commodity pool;
(E) The covered affiliate is a major swap participant that holds
securities or other assets as collateral for a loan made to the
consumer, even if the covered affiliate did not make the loan or do not
affect any transactions on behalf of the consumer; or
(F) The covered affiliate is a swap dealer that regularly effects
or engages in swap transactions with or for a consumer even if the
covered affiliate does not hold any assets of the consumer.
(3) No continuing relationship. (i) In general. If there is no
continuing relationship between a consumer and the covered affiliate or
its affiliate, and the covered affiliate or its affiliate obtain
eligibility information about a consumer in connection with a
transaction with the consumer, such as an isolated transaction or a
credit application that is denied, an opt-out notice provided to the
consumer only applies to eligibility information obtained in connection
with that transaction.
(ii) Examples of no continuing relationship. A consumer does not
have a continuing relationship with a covered affiliate or its
affiliate if:
(A) The covered affiliate has acted solely as a ``finder'' for a
futures commission merchant, and the covered affiliate does not solicit
or accept specific orders for trades; or
(B) The covered affiliate has solicited the consumer to participate
in a pool or to direct his or her account and he or she has not
provided the covered affiliate with funds to participate in a pool or
entered into any agreement with the covered affiliate to direct his or