Postal Service Market Test, 22739-22740 [2011-9819]
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Federal Register / Vol. 76, No. 78 / Friday, April 22, 2011 / Notices
22739
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[FR Doc. 2011–9831 Filed 4–21–11; 8:45 am]
BILLING CODE 7590–01–P
POSTAL REGULATORY COMMISSION
[Docket No. MT2011–4; Order No. 717]
Postal Service Market Test
Postal Regulatory Commission.
Notice.
AGENCY:
ACTION:
The Commission is noticing a
recently-filed Postal Service proposal to
conduct a limited market test involving
a postage-refund guarantee for certain
senders of First-Class Mail and Standard
Mail. This document describes the
proposed test, addresses procedural
aspects of the filing, and invites public
comment.
DATES: Comment deadline: April 29,
2011; reply comment deadline: May 6,
2011.
ADDRESSES: Submit comments
electronically via the Commission’s
Filing Online system at https://
www.prc.gov. Those who cannot submit
comments electronically should contact
the person identified in the FOR FURTHER
INFORMATION CONTACT section by
telephone for advice on filing
alternatives.
SUMMARY:
mstockstill on DSKH9S0YB1PROD with NOTICES
FOR FURTHER INFORMATION CONTACT:
Stephen L. Sharfman, General Counsel,
202–789–6820 or
stephen.sharfman@prc.gov.
SUPPLEMENTARY INFORMATION:
Background. On April 15, 2011, the
Postal Service filed a Notice, pursuant
to 39 U.S.C. 3641, announcing its intent
to conduct a test of an experimental
market dominant product identified as
VerDate Mar<15>2010
16:01 Apr 21, 2011
Jkt 223001
Mail Works Guarantee.1 The Postal
Service asserts that the test offers the
potential for it to tap a greater share of
advertising media expenditures, while
offering participating mailers the
possibility of postage refunds if
qualifying advertising campaigns
(consisting of First-Class or Standard
Mail) are not successful. Id. at 1.
Terms duration. The test will initially
be offered to 16 companies who spend
at least $250 million annually on
advertising, but do not include mail as
a large part of their advertising mix.2 Id.
at 1. The test may be expanded to
include more mailers. Id. at 7. The
Postal Service and each participant will
jointly develop a set of unique metrics
for purposes of evaluating the success of
a test Direct Mail campaign, along with
a mutually agreed upon percentage
increase in the unique metric that will
serve as the basis for determining a
campaign’s success. Id. at 2. Each
participant will be expected to mail a
minimum of 500,000 pieces up to a
maximum of 1 million pieces of FirstClass Mail or Standard Mail. Id. The test
will begin on or shortly after May 16,
2011 and continue for up to 2 years. Id.
at 6.
Refunds. In the event a campaign does
not meet established metrics, as verified
by a Postal Service representative, the
Postal Service will provide a refund of
postage paid during the market test, up
to a total of $250,000, in the form of a
credit to the appropriate Centralized
Account Payment System account.
1 Notice of the United States Postal Service of
Market Test of Experimental Product—Mail Works
Guarantee, April 15, 2011 (Notice).
2 Among the group of companies that spend $250
million annually on advertising, postage represents
less than 0.36 percent of total advertising spending.
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Frm 00073
Fmt 4703
Sfmt 4703
Production and printing costs for the
campaign are not refundable. Id. at
2–3.
Consistency with statutory criteria.
The Notice addresses why the Postal
Service believes the market test satisfies
the section 3461 criteria for market tests,
including why it is a significantly
different product and is unlikely to
cause disruption within the advertising
mail market. Id. at 3–5. It also discusses
why the Postal Service believes the test
complies with 39 U.S.C. 403, which
prohibits undue discrimination against
(or an undue preference for) any mailer
and is correctly characterized as a
market dominant product. Id. at 5.
Volume and revenue; data collection.
Exact volumes and revenues for Mail
Works Guarantee will depend on
customer participation and the amount
of mail each customer enters under the
test. At a maximum, the Postal Service
anticipates that the test, as currently
structured, can generate no more than
16 million new pieces and therefore no
more than $10,000,000 in any fiscal
year. Id. at 6. The Postal Service has
prepared a data collection plan and says
it can report the results to the
Commission upon request. Id.
Docket information. The Commission
establishes Docket No. MT2011–4 for
consideration of matters this Notice
raises. It encourages interested persons
to review the Notice for additional
details. It also invites interested persons
to submit comments on whether the
Postal Service’s filing in the captioned
docket is consistent with the policies of
39 U.S.C. 3641. Comments are due no
later than April 29, 2011. Reply
comments are due no later than May 6,
2011. The filing can be accessed via the
Commission’s Web site (https://
E:\FR\FM\22APN1.SGM
22APN1
22740
Federal Register / Vol. 76, No. 78 / Friday, April 22, 2011 / Notices
www.prc.gov). The Commission
encourages interested persons to review
the Notice in its entirety.
The Commission appoints Kenneth E.
Richardson to serve as Public
Representative in this docket.
It is ordered:
1. The Commission establishes Docket
No. MT2011–4 for consideration of the
matters raised in this Notice.
2. Pursuant to 39 U.S.C. 505, Kenneth
E. Richardson is appointed to serve as
officer of the Commission (Public
Representative) to represent the
interests of the general public in this
proceeding.
3. Comments by interested persons
are due no later than April 29, 2011.
4. Reply comments are due no later
than May 6, 2011.
5. The Secretary shall arrange for
publication of this order in the Federal
Register.
By the Commission.
Ruth Ann Abrams,
Acting Secretary.
[FR Doc. 2011–9819 Filed 4–21–11; 8:45 am]
BILLING CODE 7710–FW–P
SECURITIES AND EXCHANGE
COMMISSION
Proposed Collection; Comment
Request
Upon Written Request, Copies Available
From: U.S. Securities and Exchange
Commission, Office of Investor
Education and Advocacy,
Washington, DC 20549–0213.
mstockstill on DSKH9S0YB1PROD with NOTICES
Corrected Extension:
Rule 19b–4 and Form 19b–4; OMB Control
No. 3235–0045; SEC File No. 270–38.
Notice is hereby given that pursuant
to the Paperwork Reduction Act of 1995
(44 U.S.C. 3501 et seq.), the Securities
and Exchange Commission
(‘‘Commission’’) is soliciting comments
on the collection of information
summarized below. The Commission
plans to submit this existing collection
of information to the Office of
Management and Budget for extension
and approval.
1. Rule 19b–4 (17 CFR 240.19b–4) and
Form 19b–4—Filings with respect to
proposed rule changes by self-regulatory
organizations.
Section 19(b) of the Securities
Exchange Act of 1934 (‘‘Act’’) (15 U.S.C.
78s(b)) requires each self-regulatory
organization (‘‘SRO’’) to file with the
Commission copies of any proposed
rule, or any proposed change in,
addition to, or deletion from the rules of
such SRO. Rule 19b–4 (17 CFR 240.19b–
4) implements the requirements of
VerDate Mar<15>2010
16:01 Apr 21, 2011
Jkt 223001
Section 19(b) by requiring the SROs to
file their proposed rule changes on
Form 19b–4 and by clarifying which
actions taken by SROs are deemed
proposed rule changes and so must be
filed pursuant to Section 19(b).
The collection of information is
designed to provide the Commission
with the information necessary to
determine, as required by the Act,
whether the proposed rule change is
consistent with the Act and the rules
thereunder. The information is used to
determine if the proposed rule change
should be approved, disapproved, or if
proceedings should be instituted to
determine whether the proposed rule
change should be approved or
disapproved.
The respondents to the collection of
information are self-regulatory
organizations (as defined by the Act),
including national securities exchanges,
national securities associations,
registered clearing agencies and the
Municipal Securities Rulemaking Board.
Twenty-five respondents file an
average total of 1,405 responses per
year. Each response takes approximately
38.057 hours to complete. The total
annual reporting burden for filing
proposed rule changes is 53,470 hours.
The respondents are required to post all
proposed rule changes to their Web
sites, each of which takes approximately
four hours to complete. For 1,405
proposed rule changes, the total annual
reporting burden for posting them to
respondents’ Web sites is 5,620 hours.
The respondents are required to update
the postings of those proposed rule
changes which become effective (on
average, 1,071 per year), each of which
takes approximately four hours to
complete. The total annual reporting
burden for updating proposed rule
change postings on the respondents’
Web sites is 4,284 hours. Thus, the total
estimated annual response burden
pursuant to Rule 19b–4 and Form 19b–
4 is the sum of the total annual
reporting burdens for filing proposed
rule changes, posting them to the
respondents’ Web sites, and updating
the postings of those that become
effective on the respondents’, which is
63,374 hours.
Compliance with Rule 19b–4 is
mandatory. Information received in
response to Rule 19b–4 shall not be kept
confidential; the information collected
is public information.
Written comments are invited on: (a)
Whether the proposed collection of
information is necessary for the proper
performance of the functions of the
Commission, including whether the
information shall have practical utility;
(b) the accuracy of the Commission’s
PO 00000
Frm 00074
Fmt 4703
Sfmt 4703
estimates of the burden of the proposed
collection of information; (c) ways to
enhance the quality, utility, and clarity
of the information to be collected; and
(d) ways to minimize the burden of the
collection of information on
respondents, including through the use
of automated collection techniques or
other forms of information technology.
Consideration will be given to
comments and suggestions submitted in
writing within 60 days of this
publication.
Please direct your comments to:
Thomas Bayer, Chief Information
Officer, Securities and Exchange
Commission, c/o Remi Pavlik-Simon,
6432 General Green Way, Alexandria,
Virginia 22312 or send an e-mail to:
PRA_Mailbox@sec.gov.
Dated: April 14, 2011.
Cathy H. Ahn,
Deputy Secretary.
[FR Doc. 2011–9775 Filed 4–21–11; 8:45 am]
BILLING CODE 8011–01–P
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–64306; File No. 4–626]
Comment Request on Existing Private
and Public Efforts To Educate
Investors
Securities and Exchange
Commission.
ACTION: Request for comment.
AGENCY:
In connection with a study
regarding financial literacy among
investors as mandated by the DoddFrank Wall Street Reform and Consumer
Protection Act of 2010 (the ‘‘Dodd-Frank
Act’’), the Securities and Exchange
Commission is requesting public
comment on the effectiveness of existing
private and public efforts to educate
investors.
DATES: Comments should be received on
or before June 21, 2011.
ADDRESSES: Comments may be
submitted by any of the following
methods:
SUMMARY:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/other.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number 4–626 on the subject line.
Paper Comments
• Send paper comments in triplicate
to Elizabeth M. Murphy, Secretary,
Securities and Exchange Commission,
100 F Street, NE., Washington, DC
E:\FR\FM\22APN1.SGM
22APN1
Agencies
[Federal Register Volume 76, Number 78 (Friday, April 22, 2011)]
[Notices]
[Pages 22739-22740]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2011-9819]
=======================================================================
-----------------------------------------------------------------------
POSTAL REGULATORY COMMISSION
[Docket No. MT2011-4; Order No. 717]
Postal Service Market Test
AGENCY: Postal Regulatory Commission.
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: The Commission is noticing a recently-filed Postal Service
proposal to conduct a limited market test involving a postage-refund
guarantee for certain senders of First-Class Mail and Standard Mail.
This document describes the proposed test, addresses procedural aspects
of the filing, and invites public comment.
DATES: Comment deadline: April 29, 2011; reply comment deadline: May 6,
2011.
ADDRESSES: Submit comments electronically via the Commission's Filing
Online system at https://www.prc.gov. Those who cannot submit comments
electronically should contact the person identified in the FOR FURTHER
INFORMATION CONTACT section by telephone for advice on filing
alternatives.
FOR FURTHER INFORMATION CONTACT: Stephen L. Sharfman, General Counsel,
202-789-6820 or stephen.sharfman@prc.gov.
SUPPLEMENTARY INFORMATION:
Background. On April 15, 2011, the Postal Service filed a Notice,
pursuant to 39 U.S.C. 3641, announcing its intent to conduct a test of
an experimental market dominant product identified as Mail Works
Guarantee.\1\ The Postal Service asserts that the test offers the
potential for it to tap a greater share of advertising media
expenditures, while offering participating mailers the possibility of
postage refunds if qualifying advertising campaigns (consisting of
First-Class or Standard Mail) are not successful. Id. at 1.
---------------------------------------------------------------------------
\1\ Notice of the United States Postal Service of Market Test of
Experimental Product--Mail Works Guarantee, April 15, 2011 (Notice).
---------------------------------------------------------------------------
Terms duration. The test will initially be offered to 16 companies
who spend at least $250 million annually on advertising, but do not
include mail as a large part of their advertising mix.\2\ Id. at 1. The
test may be expanded to include more mailers. Id. at 7. The Postal
Service and each participant will jointly develop a set of unique
metrics for purposes of evaluating the success of a test Direct Mail
campaign, along with a mutually agreed upon percentage increase in the
unique metric that will serve as the basis for determining a campaign's
success. Id. at 2. Each participant will be expected to mail a minimum
of 500,000 pieces up to a maximum of 1 million pieces of First-Class
Mail or Standard Mail. Id. The test will begin on or shortly after May
16, 2011 and continue for up to 2 years. Id. at 6.
---------------------------------------------------------------------------
\2\ Among the group of companies that spend $250 million
annually on advertising, postage represents less than 0.36 percent
of total advertising spending.
---------------------------------------------------------------------------
Refunds. In the event a campaign does not meet established metrics,
as verified by a Postal Service representative, the Postal Service will
provide a refund of postage paid during the market test, up to a total
of $250,000, in the form of a credit to the appropriate Centralized
Account Payment System account. Production and printing costs for the
campaign are not refundable. Id. at 2-3.
Consistency with statutory criteria. The Notice addresses why the
Postal Service believes the market test satisfies the section 3461
criteria for market tests, including why it is a significantly
different product and is unlikely to cause disruption within the
advertising mail market. Id. at 3-5. It also discusses why the Postal
Service believes the test complies with 39 U.S.C. 403, which prohibits
undue discrimination against (or an undue preference for) any mailer
and is correctly characterized as a market dominant product. Id. at 5.
Volume and revenue; data collection. Exact volumes and revenues for
Mail Works Guarantee will depend on customer participation and the
amount of mail each customer enters under the test. At a maximum, the
Postal Service anticipates that the test, as currently structured, can
generate no more than 16 million new pieces and therefore no more than
$10,000,000 in any fiscal year. Id. at 6. The Postal Service has
prepared a data collection plan and says it can report the results to
the Commission upon request. Id.
Docket information. The Commission establishes Docket No. MT2011-4
for consideration of matters this Notice raises. It encourages
interested persons to review the Notice for additional details. It also
invites interested persons to submit comments on whether the Postal
Service's filing in the captioned docket is consistent with the
policies of 39 U.S.C. 3641. Comments are due no later than April 29,
2011. Reply comments are due no later than May 6, 2011. The filing can
be accessed via the Commission's Web site (https://
[[Page 22740]]
www.prc.gov). The Commission encourages interested persons to review
the Notice in its entirety.
The Commission appoints Kenneth E. Richardson to serve as Public
Representative in this docket.
It is ordered:
1. The Commission establishes Docket No. MT2011-4 for consideration
of the matters raised in this Notice.
2. Pursuant to 39 U.S.C. 505, Kenneth E. Richardson is appointed to
serve as officer of the Commission (Public Representative) to represent
the interests of the general public in this proceeding.
3. Comments by interested persons are due no later than April 29,
2011.
4. Reply comments are due no later than May 6, 2011.
5. The Secretary shall arrange for publication of this order in the
Federal Register.
By the Commission.
Ruth Ann Abrams,
Acting Secretary.
[FR Doc. 2011-9819 Filed 4-21-11; 8:45 am]
BILLING CODE 7710-FW-P