Telemarketing Sales Rule, 48458-48523 [2010-19412]
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Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations
FEDERAL TRADE COMMISSION
16 CFR Part 310
Telemarketing Sales Rule
Federal Trade Commission
(‘‘Commission’’ or ‘‘FTC’’).
ACTION: Final rule amendments.
AGENCY:
In this document, the
Commission adopts amendments to the
Telemarketing Sales Rule (‘‘TSR’’ or
‘‘Rule’’) that address the telemarketing of
debt relief services. These amendments
define debt relief services, prohibit debt
relief providers from collecting fees
until after services have been provided,
require specific disclosures of material
information about offered debt relief
services, prohibit specific
misrepresentations about material
aspects of debt relief services, and
extend the TSR’s coverage to include
inbound calls made to debt relief
companies in response to general media
advertisements. The amendments are
necessary to protect consumers from
deceptive or abusive practices in the
telemarketing of debt relief services.
DATES: These final amendments are
effective on September 27, 2010, except
for § 310.4(a)(5), which is effective on
October 27, 2010.
ADDRESSES: Requests for copies of these
amendments to the TSR and this
Statement of Basis and Purpose (‘‘SBP’’)
should be sent to: Public Reference
Branch, Federal Trade Commission, 600
Pennsylvania Avenue NW, Room 130,
Washington, D.C. 20580. The complete
record of this proceeding is also
available at that address. Relevant
portions of the proceeding, including
the final amendments to the TSR and
SBP, are available at (https://
www.ftc.gov).
SUMMARY:
FOR FURTHER INFORMATION CONTACT:
Alice Hrdy, Allison Brown, Evan
Zullow, or Stephanie Rosenthal,
Attorneys, Division of Financial
Practices, Bureau of Consumer
Protection, Federal Trade Commission,
600 Pennsylvania Avenue NW, Room
NJ-3158, Washington, D.C. 20580, (202)
326-3224.
SUPPLEMENTARY INFORMATION:
I. Overview and Background
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A. Overview
This document states the basis and
purpose for the Commission’s decision
to adopt amendments to the TSR that
were proposed and published for public
comment on August 19, 2009.1 After
1 TSR Proposed Rule, 74 FR 41988 (Aug. 19,
2009). The TSR is set forth at 16 CFR 310.
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careful review and consideration of the
entire record on the issues presented in
this rulemaking proceeding, including
public comments submitted by 321
interested parties,2 the Commission has
decided to adopt, with several
modifications, the proposed
amendments to the TSR intended to
curb deceptive and abusive practices in
the telemarketing of debt relief services.
The Rule provisions will: (1) prohibit
debt relief service providers3 from
collecting a fee for services until a debt
has been settled, altered, or reduced;
(2) require certain disclosures in calls
marketing debt relief services;
(3) prohibit specific misrepresentations
about material aspects of the services;
and (4) extend the TSR’s coverage to
include inbound calls made to debt
relief companies in response to general
media advertisements.
Beginning on September 27, 2010,
sellers and telemarketers of debt relief
services will be required to comply with
the amended TSR requirements, except
for § 310.4(a)(5), the advance fee ban
provision, which will be effective on
October 27, 2010.
B. The Commission’s Authority Under
the TSR
Enacted in 1994, the Telemarketing
and Consumer Fraud and Abuse
Prevention Act (‘‘Telemarketing Act’’ or
‘‘Act’’) targets deceptive and abusive
telemarketing practices, and directed
the Commission to adopt a rule with
anti-fraud and privacy protections for
consumers receiving telephone
solicitations to purchase goods or
services.4 Specifically, the Act directed
the Commission to issue a rule defining
and prohibiting deceptive and abusive
telemarketing acts or practices.5 In
addition, the Act mandated that the FTC
2 The comments and other material placed on the
rulemaking record are available at (https://
www.ftc.gov/os/comments/tsrdebtrelief/
index.shtm). In addition, a list of commenters cited
in this SBP, along with their short citation names
or acronyms used throughout the SBP, follows
Section V of this SBP. When a commenter
submitted more than one comment, the comment is
also identified by date.
3 Throughout the SBP, the Commission uses the
term ‘‘providers’’ to refer to ‘‘sellers and
telemarketers’’ as defined in the TSR. ‘‘Seller’’ is
defined as ‘‘any person who, in connection with a
telemarketing transaction, provides, offers to
provide, or arranges for others to provide goods or
services to the customer in exchange for
consideration.’’ 16 CFR 310.2(aa). ‘‘Telemarketer’’ is
defined as ‘‘any person who, in connection with
telemarketing, initiates or receives telephone calls
to or from a customer or donor.’’ 16 CFR 310.2(cc).
4 15 U.S.C. 6101-6108. Subsequently, the USA
PATRIOT Act, Pub. L. No. 107–56, 115 Stat. 272
(Oct. 26, 2001), expanded the Telemarketing Act’s
definition of ‘‘telemarketing’’ to encompass calls
soliciting charitable contributions, donations, or
gifts of money or any other thing of value.
5 15 U.S.C. 6102(a).
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promulgate regulations addressing some
specific practices, which the Act
designated as ‘‘abusive.’’6 The Act also
authorized state attorneys general or
other appropriate state officials, as well
as private persons who meet stringent
jurisdictional requirements, to bring
civil actions in federal district court.7
Pursuant to the Act’s directive, the
Commission promulgated the original
TSR in 1995 and subsequently amended
it in 2003 and again in 2008 to add,
among other things, provisions
establishing the National Do Not Call
Registry and addressing the use of prerecorded messages.8 The TSR applies to
virtually all ‘‘telemarketing,’’ defined to
mean ‘‘a plan, program, or campaign
which is conducted to induce the
purchase of goods or services or a
charitable contribution, by use of one or
more telephones and which involves
more than one interstate telephone
call.’’9 The Telemarketing Act, however,
explicitly states that the jurisdiction of
the Commission in enforcing the Rule is
coextensive with its jurisdiction under
Section 5 of the Federal Trade
Commission Act (‘‘FTC Act’’).10 As a
result, some entities and products fall
outside the scope of the TSR.11
In addition, the Rule wholly or
partially exempts several types of calls
from its coverage. For example, the Rule
generally exempts inbound calls placed
by consumers in response to direct mail
or general media advertising.12
15 U.S.C. 6102(a)(3).
15 U.S.C. 6103, 6104.
8 TSR and Statement of Basis and Purpose and
Final Rule (‘‘TSR Final Rule’’), 60 FR 43842 (Aug.
23, 1995); Amended TSR and Statement of Basis
and Purpose (‘‘TSR Amended Rule’’), 68 FR 4580
(Jan. 29, 2003); Amended TSR and Statement of
Basis and Purpose (‘‘TSR Amended Rule 2008’’), 73
FR 51164 (Aug. 29, 2008).
9 16 CFR 310.2(cc) (using the same definition as
the Telemarketing Act, 15 U.S.C. 6106(4)). The TSR
excludes from the definition of telemarketing:
the solicitation of sales through the mailing of a
catalog which: contains a written description or
illustration of the goods or services offered for sale;
includes the business address of the seller; includes
multiple pages of written material or illustrations;
and has been issued not less frequently than once
a year, when the person making the solicitation
does not solicit customers by telephone but only
receives calls initiated by customers in response to
the catalog and during those calls takes orders only
without further solicitation.
Id.
10 15 U.S.C. 6105(b).
11 See 15 U.S.C. 44, 45(a)(2), which exclude or
limit from the Commission’s jurisdiction several
types of entities, including bona fide nonprofits,
bank entities (including, among others, banks,
thrifts, and federally chartered credit unions), and
common carriers, as well as the business of
insurance.
12 16 CFR 310.6(b)(5)-(6). Moreover, the Rule
exempts from the National Do Not Call Registry
provisions calls placed by for-profit telemarketers to
solicit charitable contributions; such calls are not
exempt, however, from the ‘‘entity-specific’’ do not
6
7
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However, there are certain ‘‘carve-outs’’
from some of the TSR’s exemptions that
limit their reach, such as the carve-out
for calls initiated by a customer in
response to a general advertisement
relating to investment opportunities.13
The TSR is designed to protect
consumers in a number of different
ways. First, the Rule includes
provisions governing communications
between telemarketers and consumers,
requiring certain disclosures and
prohibiting material
misrepresentations.14 Second, the TSR
requires telemarketers to obtain
consumers’ ‘‘express informed consent’’
to be charged on a particular account
before billing or collecting payment and,
through a specified process, to obtain
consumers’ ‘‘express verifiable
authorization’’ to be billed through any
payment system other than a credit or
debit card.15 Third, the Rule prohibits as
an abusive practice requesting or
receiving any fee or consideration in
advance of obtaining any credit repair
services;16 recovery services;17 or offers
of a loan or other extension of credit, the
granting of which is represented as
‘‘guaranteed’’ or having a high likelihood
of success.18 Fourth, the Rule prohibits
credit card laundering19 and other forms
call provisions or the TSR’s other requirements. 16
CFR 310.6(a).
13 See, e.g., 16 CFR 310.6(b)(5)-(6) (provisions
related to general advertisements and direct mail
solicitations).
14 The TSR requires that telemarketers soliciting
sales of goods or services promptly disclose several
key pieces of information in an outbound telephone
call or an internal or external upsell: (1) the identity
of the seller; (2) the fact that the purpose of the call
is to sell goods or services; (3) the nature of the
goods or services being offered; and (4) in the case
of prize promotions, that no purchase or payment
is necessary to win. 16 CFR 310.4(d); see also 16
CFR 310.2(ee) (defining ‘‘upselling’’). Telemarketers
also must disclose in any telephone sales call the
cost of the goods or services and certain other
material information. 16 CFR 310.3(a)(1).
In addition, the TSR prohibits misrepresentations
about, among other things, the cost and quantity of
the offered goods or services. 16 CFR 310.3(a)(2). It
also prohibits making false or misleading
statements to induce any person to pay for goods
or services or to induce charitable contributions. 16
CFR 310.3(a)(4).
15 16 CFR 310.4(a)(7); 16 CFR 310.3(a)(3).
16 16 CFR 310.4(a)(2).
17 16 CFR 310.4(a)(3). As the Commission has
previously explained, [in] recovery room scams . . . a
deceptive telemarketer calls a consumer who has
lost money, or who has failed to win a promised
prize, in a previous scam. The recovery room
telemarketer falsely promises to recover the lost
money, or obtain the promised prize, in exchange
for a fee paid in advance. After the fee is paid, the
promised services are never provided. In fact, the
consumer may never hear from the telemarketer
again.
TSR Final Rule, 60 FR at 43854.
18 16 CFR 310.4(a)(4); see TSR Amended Rule, 68
FR at 4614 (finding that these three services were
‘‘fundamentally bogus’’).
19 16 CFR 310.3(c).
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of assisting and facilitating sellers or
telemarketers engaged in violations of
the TSR.20 Fifth, the TSR, with narrow
exceptions, prohibits telemarketers from
calling consumers whose numbers are
on the National Do Not Call Registry or
who have specifically requested not to
receive calls from a particular entity.21
Finally, the TSR requires that
telemarketers transmit to consumers’
telephones accurate Caller ID
information22 and places restrictions on
calls made by predictive dialers23 and
those delivering pre-recorded
messages.24
C. Overview of Debt Relief Services
Debt relief services have proliferated
in recent years as the economy has
declined and greater numbers of
consumers hold debts they cannot
pay.25 A range of nonprofit and forprofit entities – including credit
counselors, debt settlement companies,
and debt negotiation companies – offer
debt relief services, frequently through
telemarketing. Thus, consumers with
debt problems have several options for
which they may qualify. Those who
have sufficient assets and income to
repay their full debts over time, if their
creditors make certain concessions (e.g.,
a reduction in interest rate), can enroll
in a debt management plan with a credit
counseling agency. On the other end of
the spectrum, for consumers who are so
far in debt that they can never catch up,
declaring Chapter 13 or Chapter 7
bankruptcy might be the most
appropriate course. Debt settlement is
ostensibly designed for consumers who
fall between these two options, i.e.,
consumers who cannot repay their full
debt amount, but could pay some
percentage of it.26
16 CFR 310.3(b).
16 CFR 310.4(b)(iii).
22 16 CFR 310.4(a)(7).
23 16 CFR 310.4(b)(1)(iv) (a call abandonment safe
harbor is found at 16 CFR 310.4(b)(4)).
24 16 CFR 310.4(b)(1)(v).
25 See, e.g., TASC (Oct. 26, 2009) at 7; NFCC at
2; Federal Reserve Board, Charge-off and
Delinquency Rates (May 24, 2010), available at
(https://www.federalreserve.gov/releases/chargeoff/
delallsa.htm) (charting recent increase in credit
card delinquency rate); Debt Settlement:
Fraudulent, Abusive, and Deceptive Practices Pose
Risk to Consumers: Hearing on The Debt Settlement
Industry: The Consumer’s Experience Before the S.
Comm. on Commerce, Science, & Transportation,
111th Cong. at 1 (2010) (statement of Philip A.
Lehman, Assistant Attorney General, North
Carolina Department of Justice) (‘‘NC AG
Testimony’’).
26 See Weinstein (Oct. 26, 2009) at 8 (see attached
Bernard L. Weinstein & Terry L. Clower, Debt
Settlement: Fulfilling the Need for An Economic
Middle Ground at 7 (Sept. 2009) (‘‘Weinstein
paper’’)). It is not clear, however, how wide a ‘‘slice’’
of the debt-impaired population is suitable for debt
settlement programs. See Summary of
20
21
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Over the last several years, the
Commission has addressed consumer
protection concerns about debt relief
services through law enforcement
actions,27 consumer education,28 and
outreach to industry and other relevant
parties.29 The brief description of the
debt relief services industry in the next
section is based upon information in the
record, the enforcement activities of the
FTC and the states, and independent
research by Commission staff.30
1. Credit Counseling Agencies
Credit counseling agencies (‘‘CCAs’’)
historically were nonprofit
organizations that worked as liaisons
between consumers and creditors to
negotiate ‘‘debt management plans’’
(‘‘DMPs’’). DMPs are monthly payment
plans for the repayment of credit card
and other unsecured debt, enabling
consumers to repay the full amount
owed to their creditors under
renegotiated terms that make repayment
less onerous.31 To be eligible for a DMP,
Communications (June 16, 2010) at 1 (according to
industry groups, consumers who can afford to pay
1.5-2% of their debt amount each month should
enter debt settlement). Moreover, even for those
consumers for whom debt settlement might be
appropriate, the practice of charging large advance
fees makes it much less likely that those consumers
can succeed in such a program. CFA at 9; CareOne
at 4; see SBLS at 2-3.
27 See List of FTC Law Enforcement Actions
Against Debt Relief Companies, following Section V
of the SBP, for a list of cases that the FTC has
prosecuted since 2003 (‘‘FTC Case List’’). In
addition, as detailed in the subsequent List of State
Law Enforcement Actions Against Debt Relief
Companies (‘‘State Case List’’), state law
enforcement agencies have brought at least 236
enforcement actions against debt relief companies
in the last decade.
28 See, e.g., FTC, Settling Your Credit Card Debts
(2010); FTC, Fiscal Fitness: Choosing a Credit
Counselor (2005); FTC, For People on Debt
Management Plans: A Must-Do List (2005); FTC,
Knee Deep in Debt (2005).
29 In September 2008, the Commission held a
public workshop entitled ‘‘Consumer Protection and
the Debt Settlement Industry’’ (‘‘Workshop’’), which
brought together stakeholders to discuss consumer
protection concerns associated with debt settlement
services, one facet of the debt relief services
industry. Workshop participants also debated the
merits of possible solutions to those concerns,
including the various remedies that were
subsequently included in the proposed rule. An
agenda and transcript of the Workshop are available
at (https://www.ftc.gov/bcp/workshops/
debtsettlement/index.shtm). Public comments
associated with the Workshop are available at
(https://www.ftc.gov/os/comments/
debtsettlementworkshop/index.shtm). As discussed
below, in November 2009, the Commission held a
public forum on issues specific to the rulemaking
proceeding.
30 A more detailed description of the history and
evolution of these different forms of debt relief can
be found in Section II of the Notice of Proposed
Rulemaking in this proceeding.
31 GP (Oct. 22, 2009) at 2; Cambridge (Oct. 26,
2009) at 1. Each creditor determines what, if any,
repayment options to offer the consumer based on
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a consumer generally must have
sufficient income to repay the full
amount of the debts, provided that the
terms are adjusted to make such
repayment possible. Credit counselors
typically also provide educational
counseling to assist consumers in
developing manageable budgets and
avoiding debt problems in the future.32
Nonprofit CCAs generally receive
funding from two sources. First,
consumers typically pay for their
services: usually $25 to $45 to enroll in
a DMP, followed by a monthly charge of
roughly $25.33 The second source of
funding is creditors themselves. After a
consumer enrolls in a DMP, the
consumer’s creditors often pay the CCA
a percentage of the monthly payments
the CCA receives. In the past, this
funding mechanism, known as a ‘‘fair
share’’ contribution, has provided the
bulk of a nonprofit CCA’s operating
revenue, but these agencies now
typically receive less than 10% of their
revenue from such contributions.34
Over the past decade, a number of
larger CCAs entered the market. Many of
these CCAs obtained nonprofit status
from the Internal Revenue Service.
Other CCAs openly operated as forprofit companies. In response to illegal
practices by some of these new entrants,
the FTC and state attorneys general
brought a number of enforcement
actions challenging these practices.35
Specifically, since 2003, the
Commission has brought six cases
against credit counseling entities for
deceptive and abusive practices. In one
of these cases, the FTC sued AmeriDebt,
Inc., at the time one of the largest CCAs
in the United States.36 The defendants
in these cases allegedly engaged in
several common patterns of deceptive
conduct in violation of Section 5 of the
FTC Act.37 First, most made allegedly
deceptive statements regarding their
nonprofit nature.38 Second, they
the consumer’s income and total debt load.
Repayment options, known as ‘‘concessions,’’
include reduced interest rates, elimination of late or
over limit fees, and extensions of the term for
repayment.
32 GP (Oct. 22, 2009) at 2; Davis at 2; CCCS NY
at 2; FECA (Oct. 26, 2009) at 2-3; DebtHelper at 1;
Cambridge (Oct. 26, 2009) at 1 (‘‘Roughly 85% of
the individuals who contact Cambridge [a credit
counseling agency] simply have questions about a
particular aspect of their finances or wouldn’t
qualify for creditor concessions due to too much or
too little income. Nevertheless, they receive the
same financial analysis and Action Plan offered to
Cambridge’s DMP clients, and are also offered
ongoing counseling, educational guides and web
resources, free of charge.’’). In fact, Section 501(c)(3)
of the Internal Revenue Code (‘‘IRC’’), 26 U.S.C.
501(c)(3), dictates that nonprofits must provide a
substantial amount of free education and
counseling to the public and prohibits them from
refusing credit counseling services to a consumer if
the consumer cannot pay. FECA (Oct. 26, 2009) at
4.
33 Cambridge (Oct. 26, 2009) at 1; NWS (Oct. 22,
2009) at 6 (see attached Hasnain Walji, Delivering
Value to Consumers in a Debt Settlement Program
at 6 (Oct. 16, 2009) (‘‘Walji paper’’)) (the average
account set up fee is $25 and monthly maintenance
fee is $15); see also Cards & Payments, Vol. 22,
Issue 2, Credit Concessions: Assistance for
Borrowers on the Brink (Feb. 1, 2009) (nonprofit
agencies’ counseling fees average about $25 per
month); Miami Herald, Credit Counselors See
Foreclosures on the Rise, July 13, 2008, (CCAs
charge an initial fee of $25 and a $25 monthly fee).
These fees are often limited by state law. See, e.g.,
Me. Rev. Stat. Ann. Tit. 17, § 701, et seq., tit. 32
§ 6171, et seq. (limiting fees to $75 for set-up and
$40 monthly charge); Md. Code Ann. § 12-901 et
seq. (limiting fees to $50 consultation fee and the
lesser of $40 per month or $8 per creditor per
month); Ill. Com. Stat. Ann., § 205 ILCS 665/1 et
seq. (limiting fees to an initial counseling fee of $50,
provided the average initial counseling fee does not
exceed $30 per debtor for all debtors counseled, and
$50 per month for each debtor, provided the
average monthly fee does not exceed $30 per debtor
for all debtors counseled); N.C. Gen. Stat. § 14-423
et seq. (limiting fees to $40 for set-up and 10% of
the monthly payment disbursed under the DMP, not
to exceed $40 per month).
34 GP (McNamara), Transcript of Public Forum on
Debt Relief Amendments to the TSR (‘‘Tr.’’), at 7778; RDRI at 2 (creditor fair share has fallen to 4%
to 5% of consumer debt amounts and in some cases
has been eliminated); NWS (Oct. 22, 2009) at 5 (see
attached Walji paper at 5) (fair share is 4% to 10%);
see also National Consumer Law Center, Inc. &
Consumer Federation of America, Credit Counseling
in Crisis: The Impact on Consumers of Funding
Cuts, Higher Fees and Aggressive New Market
Entrants at 10-12 (April 2003); NFCC (Binzel),
Transcript of ‘‘Consumer Protection and the Debt
Settlement Industry’’ Workshop, September 2008
(‘‘Workshop Tr.’’) at 37; but see JH (Oct. 24, 2009)
at 8 (without citation, the commenter states that
CCAs receive 22.5% of the total amount collected
from each consumer).
35 See FTC and State Case Lists, supra note 27.
36 FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D.
Md., final order May 17, 2006). On the eve of trial,
the FTC obtained a $35 million settlement and thus
far has distributed $12.7 million in redress to
287,000 consumers. See Press Release, FTC, FTC’s
AmeriDebt Lawsuit Resolved: Almost $13 Million
Returned to 287,000 Consumers Harmed by Debt
Management Scam (Sept. 10, 2008), (https://
www.ftc.gov/opa/2008/09/ameridebt.shtm).
37 See, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. filed Mar. 6, 2006); U.S. v.
Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. filed June 13, 2006); FTC v. AmeriDebt,
Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003).
38 See U.S. v. Credit Found. of Am., No. CV 063654 ABC(VBKx) (C.D. Cal. filed June 13, 2006);
FTC v. Integrated Credit Solutions, Inc., No. 06-806SCB-TGW (M.D. Fla. filed May 2, 2006) ; FTC v.
Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. Am. Compl. filed Mar. 21, 2007); FTC v. Debt
Mgmt. Found. Servs., Inc., No. 04-1674-T-17-MSS
(M.D. Fla. filed July 20, 2004); FTC v. AmeriDebt,
Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003).
Although the defendants in these cases had
obtained IRS designation as nonprofits under IRC
§ 501(c)(3), they allegedly funneled revenues out of
the CCAs and into the hands of affiliated for-profit
companies and/or the principals of the operation.
Thus, the FTC alleged defendants were ‘‘operating
for their own profit or that of their members’’ and
fell outside the nonprofit exemption in the FTC Act.
See 15 U.S.C. 44, 45(a)(2).
As the Commission has stated in testimony before
the Permanent Subcommittee on Investigations of
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allegedly made frequent
misrepresentations about the benefits
and likelihood of success consumers
could expect from their services. These
included false promises to provide
counseling and educational services39
and overstatements of the amount or
percentage of interest charges a
consumer might save.40 Third, the
Commission alleged that these entities
misrepresented material information
regarding their fees, including making
false claims that they did not charge
upfront fees41 or that fees were tax
deductible.42 In addition to allegedly
violating the FTC Act, some of these
entities were engaging in outbound
telemarketing and allegedly violating
the TSR, particularly the Rule’s
disclosure requirements and
prohibitions of misrepresentations, as
well as its provisions on certain abusive
practices, including violations of the
National Do Not Call Registry
provision.43
Over the last several years, in
response to abuses such as these, the
the Senate Committee on Governmental Affairs,
significant harm to consumers may accrue from
misrepresentations regarding an entity’s nonprofit
status. See Consumer Protection Issues in the Credit
Counseling Industry: Hearing Before the Permanent
Subcomm. on Investigations, S. Comm. on
Governmental Affairs, 108th Cong. 2d Sess. (2004)
(testimony of the FTC) (‘‘[S]ome CCAs appear to use
their 501(c)(3) status to convince consumers to
enroll in their DMPs and pay fees or make
donations. These CCAs may, for example, claim
that consumers’ ‘donations’ will be used simply to
defray the CCA’s expenses. Instead, the bulk of the
money may be passed through to individuals or forprofit entities with which the CCAs are closely
affiliated. Tax-exempt status also may tend to give
these fraudulent CCAs a veneer of respectability by
implying that the CCA is serving a charitable or
public purpose. Finally, some consumers may
believe that a ‘non-profit’ CCA will charge lower
fees than a similar for-profit.’’), available at (https://
www.ftc.gov/os/2004/03/040324testimony.shtm).
39 See, e.g., FTC v. Integrated Credit Solutions,No.
06-806-SCB-TGW(M.D. Fla. filed May 2, 2006); U.S.
v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. filed June 13, 2006); FTC v.
Nat’l Consumer Council, No. SACV04-0474
CJC(JWJX) (C.D. Cal. filed Apr. 23, 2004).
40 See U.S. v. Credit Found. of Am., No. CV 063654 ABC(VBKx) (C.D. Cal. filed June 13, 2006);
FTC v. Integrated Credit Solutions, Inc., No. 06-806SCB-TGW (M.D. Fla. filed May 2, 2006); FTC v.
Debt Mgmt. Found. Servs., Inc., No. 04-1674-T-17MSS (M.D. Fla. filed July 20, 2004).
41 See FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. Am. Compl. filed Mar. 21,
2007); FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D.
Md. filed Nov. 19, 2003).
42 See FTC v. Integrated Credit Solutions, No. 06806-SCB-TGW (M.D. Fla. filed May 2, 2006); U.S.
v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. filed June 13, 2006). Other
defendants allegedly claimed to have ‘‘special
relationships’’ with the consumers’ creditors. See
FTC v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
Wash. filed Mar. 6, 2006) .
43 See FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. Am. Compl. filed Mar. 21,
2007); U.S. v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. filed June 13, 2006).
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IRS has challenged the tax-exempt
status of a number of purportedly
nonprofit CCAs – both through
enforcement of existing statutes and
new tax code provisions.44 To enhance
the IRS’s ability to oversee CCAs, in
2006 Congress amended the IRC, adding
§ 501(q) to provide specific eligibility
criteria for CCAs seeking tax-exempt
status as well as criteria for retaining
that status.45 Among other things,
§ 501(q) of the Code prohibits taxexempt CCAs from refusing to provide
credit counseling services due to a
consumer’s inability to pay or a
consumer’s ineligibility or
unwillingness to enroll in a DMP;
charging more than ‘‘reasonable fees’’ for
services; or, unless allowed by state law,
basing fees on a percentage of a client’s
debt, DMP payments, or savings from
enrolling in a DMP.46 In addition to
receiving regulatory scrutiny from the
IRS, as a result of changes in the federal
bankruptcy code, 158 nonprofit CCAs,
including the largest such entities, have
been subjected to rigorous screening by
the Department of Justice’s Executive
Office of the U.S. Trustee (‘‘EOUST’’).47
Finally, nonprofits must comply with
44 In 2006, the IRS examined all tax-exempt
CCAs, resulting in revocation or proposed
revocation of the existing tax-exempt status of 41
of them, as well as increased scrutiny of new
applications for tax-exempt status. TSR Proposed
Rule, 74 FR at 41992; Hunter at 1; AICCCA at 5;
FECA (Oct. 26, 2009) at 4; CareOne at 4; Eileen
Ambrose, Credit firms’ status revoked; IRS says 41
debt counselors will lose tax-exempt standing,
Baltimore Sun, May 16, 2006.
45 Pension Protection Act of 2006, Pub. L. No.
109-280, Section 1220 (Aug. 2006) (codified as 26
U.S.C. 501(q)).
46 See 26 U.S.C. 501(q). Section 501(q) also limits
the total revenues that a tax-exempt CCA may
receive from creditors for DMPs and prohibits taxexempt CCAs from making or receiving referral fees
and from soliciting voluntary contributions from a
client. 26 U.S.C. 501(q)(1)-(2); see also FECA (Oct.
26, 2009) at 4-5.
47 Pursuant to the Bankruptcy Abuse Prevention
and Consumer Protection Act of 2005, consumers
must obtain credit counseling before filing for
bankruptcy and must take a financial literacy class
before obtaining a discharge from bankruptcy. See
Pub L. No. 109-8, 119 Stat. 23 (codified as amended
at 11 U.S.C. 101 et seq.). CCAs seeking certification
as approved providers of the required credit
counseling must submit to an in-depth initial
examination and to subsequent re-examination by
the EOUST. See Application Procedures and
Criteria for Approval of Nonprofit Budget and
Credit Counseling Agencies by United States
Trustees; Notice of Proposed Rulemaking, 73 FR
6062 (Feb. 1, 2008) (seeking comment on proposed
rule setting forth additional procedures and criteria
for approval of entities seeking to become, or
remain, approved nonprofit budget and credit
counseling agencies). A list of EOUST-approved
credit counselors is available to consumers at
(https://www.usdoj.gov/ust/eo/bapcpa/ccde/
cc_approved.htm).
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state laws in 49 states, most of which set
fee limits.48
2. For-Profit Debt Settlement Services
Debt settlement companies purport to
offer consumers the opportunity to
obtain lump sum settlements with their
creditors for significantly less than the
full outstanding balance of their
unsecured debts. Unlike a traditional
DMP, the goal of a debt settlement plan
is for the consumer to repay only a
portion of the total owed.
The Promotion of Debt Settlement
Services
Debt settlement companies typically
advertise through the Internet,
television, radio, or direct mail.49 The
advertisements generally follow the
‘‘problem-solution’’ approach –
consumers who are over their heads in
debt can be helped by enrolling in the
advertiser’s program. Many
advertisements make specific claims
that appeal to the target consumers – for
example, claims that consumers will
save 40 to 50 cents on each dollar of
their credit card debts50 or will become
debt-free.51 The advertisements
48 Supra note 33; see also CareOne at 4. Some of
the state laws apply to for-profit credit counseling
companies as well; others do not.
49 Able (Oct. 21, 2009) at 17; CFA at 2-3;
Weinstein (Oct. 26, 2009) at 7 (see attached
Weinstein paper at 6); see also USOBA Workshop
Comment at 9.
50 In April 2010, FTC staff conducted a surf of
debt settlement websites, based on a sample of the
websites that a consumer searching for debt
settlement services on a major search engine would
encounter. In conducting the surf, staff searched on
Google for the term ‘‘debt settlement services,’’
obtaining more than 24,000 results. To best
duplicate what a typical consumer searching for
these services would find, staff narrowed the results
to the websites that appeared on the first six pages
of the search results and eliminated duplicates. The
staff found that 86% of the 100 debt settlement
websites reviewed represented that the provider
could achieve a specific level of reduction in the
amount of debt owed.
See also, e.g., FTC v. Better Budget Fin. Servs.,
Inc., No. 04-12326 (WG4) (D. Mass. filed Nov. 2,
2004) (Complaint, ¶ 12) (defendants’ websites
represented that they could ‘‘reduce the amount of
the consumer’s debt by as much as 50% - 70%.’’);
infra note 566; Debt Settlement: Fraudulent,
Abusive, and Deceptive Practices Pose Risk to
Consumers: Hearing on The Debt Settlement
Industry: The Consumer’s Experience Before the
Sen. Comm. On Commerce, Science, &
Transportation, 111th Cong. (2010) (testimony of the
U.S. Government Accountability Office) (‘‘GAO
Testimony’’) at 13.
51 Of the 100 websites FTC staff reviewed, see
supra note 50, 57% represented that they could
settle or reduce all unsecured debts (websites made
claims such as ‘‘Become Debt Free,’’ ‘‘Debt free in
as little as 24-48 months,’’ and ‘‘Achieve $0.00 Debt
In 12-60 Months.’’); see also, e.g., FTC v. Edge
Solutions, Inc., No. CV-07-4087 (E.D.N.Y. filed Sept.
28, 2007) (Complaint, ¶ 16) (defendants’ websites
represented that ‘‘we can reduce your unsecured
debt by up to 60% and sometimes more and have
you debt free in 18 to 30 months.’’); FTC v.
Innovative Sys. Tech., Inc., No. CV04-0728 GAF
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48461
typically then urge consumers to call a
toll-free number for more information.52
Consumers who call the specified
phone number reach a telemarketer
working for or on behalf of the debt
settlement provider. The telemarketer
obtains information about the
consumer’s debts and financial
condition and makes the sales pitch,
often repeating the claims made in the
advertisements as well as making
additional ones. If the consumer agrees
to enroll in the program, the provider
mails a contract for signature. Providers
sometimes pressure consumers to return
payment authorization forms and signed
contracts as quickly as possible
following the call.53
The Debt Settlement Program
In the typical scenario, consumers
enroll one or more of their unsecured
debts into the program and begin
making payments into a dedicated bank
account established by the provider.54
These payments are apportioned in
some fashion between the provider’s
fees and money set aside for settlements
of the debts. According to industry
representatives, debt settlement
providers assess each consumer’s
financial condition and, based on that
individualized assessment and the
provider’s historical experience,
calculate a single monthly payment that
JTLx (C.D. Cal. filed Feb. 3, 2004) (Complaint, ¶ 26)
(the company’s website ‘‘represent[ed] that, by using
DRS’s debt negotiation services, consumers can pay
off their credit card debt for fifty percent or less of
the amount currently owed and be debt free within
three to 36 months.’’); GAO Testimony, supra note
50, at 18.
52 In its review of debt settlement websites, see
supra note 50, FTC staff found that 91% of websites
reviewed directed the consumer to call a telephone
number to learn more about the service. The
Commission also has observed this practice in its
law enforcement experience. See, e.g., FTC v. DebtSet, Inc., No. 1:07-CV-00558-RPM (D. Colo. filed
Mar. 19, 2007); FTC v. Edge Solutions, Inc., No. CV07-4087 (E.D.N.Y. filed Sept. 28, 2007); FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal.
Am. Compl. filed Nov. 27, 2006); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed
Aug. 19, 2002).
53 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. filed Mar. 19, 2007)
(Complaint ¶ 20) (alleging ‘‘[c]onsumers who agree
to enroll . . . are sent an initial set of enrollment
documents from Debt Set Colorado. During their
telephone pitches, the defendants’ telemarketers
also exhort consumers to fill out the enrollment
documents and return the papers as quickly as
possible . . . . Included in these documents are forms
for the consumer to authorize direct withdrawals
from the consumer’s checking account, to identify
the amounts owed to various creditors, and a Client
Agreement.’’).
54 See SBLS at 1; USDR (Oct. 20, 2009) at 14;
Orion (Jan. 12, 2009) at 5; NWS (Oct. 29, 2009) at
10 (see attached Walji paper at 10). In fact, most
state debt management laws, including the Uniform
Debt-Management Services Act (‘‘UDMSA’’), require
providers to keep client funds in separate,
dedicated bank accounts. ULC at 2; CareOne at 6.
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the consumer must make to both save
for settlements and pay the provider’s
fee.55 The providers typically tell
consumers that the monthly payments –
often in the hundreds of dollars – will
accumulate until there are sufficient
funds to make the creditor or debt
collector an offer equivalent to an
appreciable percentage of the amount
originally owed to the creditor. The
provider generally will not begin
negotiations with creditors until the
consumer has saved money sufficient to
fund a possible settlement of the debt.56
The provider pursues settlements on an
individual, debt-by-debt basis as the
consumer accumulates sufficient funds
for each debt. According to industry
representatives, the process of settling
all of a consumer’s debts can take three
years or more to complete.57
While the consumer is accumulating
funds, the debt settlement provider
often advises the consumer not to talk
to the associated creditors or debt
collectors.58 In addition, some providers
instruct the consumer to assign them
power of attorney59 and to send
See, e.g., FDR (Jan. 14, 2010) at 2; TASC (Oct.
26, 2009) at 7.
56 USOBA (Oct. 26, 2009) at 32. A trade
association reported that creditors may not consider
settlements until an account is at least 60 days
delinquent. USOBA (Oct. 26, 2009) at 32. If
consumers are current on their debts, debt
settlement providers sometimes advise them to stop
making payments to their creditors so that they can
achieve the duration of delinquency necessary for
the provider to initiate negotiations. Infra note 73.
57 DSA/ADE at 8; see also CO AG at 5 (based on
data submitted by industry members, the average
program length was 32.3 months).
58 See CFA at 9; SOLS at 2; AFSA at 2; JH (Oct.
24, 2009) at 14; NC AG Testimony, supra note 25,
at 3-4 (‘‘The whole premise of debt settlement is
based on consumers not paying their debts and not
communicating with creditors.’’); see also, e.g., FTC
v. Connelly, No. SA CV 06-701 DOC (RNBx) (C.D.
Cal. Am. Compl. filed Nov. 27, 2006); FTC v. Jubilee
Fin. Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal.
filed Aug. 19, 2002).
59 AFSA at 5 (‘‘Debt settlement providers
frequently use such means to block communication
between the creditor and the consumer. This
prevents the creditor from being able to put together
a workout plan that would be free for the
consumer.’’). However, ACA International (‘‘ACA’’),
a trade organization representing third-party debt
collectors, stated that the power of attorney
documents prepared by debt settlement providers
frequently are legally deficient under state law. See
ACA Workshop Comment (Dec. 1, 2008) at 5-8.
Further, unless presented by an attorney, a power
of attorney may permit, but does not require, a
creditor to contact the debt settlement provider.
Accordingly, it appears that this strategy often does
not stop collection calls, lawsuits, or garnishment
proceedings, but instead may actually escalate the
collection process. See, e.g., FTC v. Debt-Set, Inc.,
No. 1:07-cv-00558-RPM (D. Colo. filed Mar. 19,
2007)(alleging defendants sent power of attorney
documents to consumers); FTC v. Better Budget Fin.
Servs., Inc., No. 04-12326 (WG4) (D. Mass. filed
Nov. 2, 2004) (alleging that consumers were
instructed to sign power of attorney forms); FTC v.
Nat’l Credit Council, Case No. SACV04-0474 CJC
(JWJx) (C.D. Cal. 2004) (alleging that defendants
used power of attorney documents).
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creditors a letter, directly or through the
provider, instructing the creditor to
cease communication with the
consumer.60 In some cases, providers
have even executed a change of address
form substituting their address for the
consumer’s, thereby redirecting billing
statements and collection notices so that
the consumer does not receive them.61
Some providers represent that they
maintain direct contact with the
consumer’s creditors or debt collectors
and that collection calls and lawsuits
will cease upon the consumer’s
enrollment in the debt settlement
program.62
Debt Settlement Fee Models
Many debt settlement providers
charge significant advance fees. Some
require consumers to pay 40% or more
of the total fee within the first three or
four months of enrollment and the
remainder over the ensuing 12 months
or fewer.63 These fees must be paid
whether or not the provider has
60 AFSA at 6; RDRI at 5 (‘‘The issuance of ‘cease
and desist’ letters from debt settlement companies
to creditors provides a false sense of security to
consumers that their accounts are being
successfully negotiated and that there is not any
threat of impending legal action.’’); see also ACA
Workshop Comment (Dec. 1, 2008) at 4-7;
Consumer Bankers Association Workshop Comment
(Dec. 1, 2008) at 2-3. Creditors have expressed
displeasure, however, that once debt settlement
providers intercede on behalf of consumers, the
providers are not responsive to creditor contacts.
See, e.g., AFSA at 2. One workshop panelist
representing the American Bankers Association
(‘‘ABA’’) noted that, even when successful, attempts
to inhibit direct communication with consumers
prevent creditors from informing consumers about
available options for dealing with the debt and the
ramifications of the failure to make payments. See
ABA (O’Neill), Workshop Tr. at 96.
61 See, e.g., FTC v. Jubilee Fin. Servs., Inc., No.
02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19, 2002)
(alleging defendants instructed consumers, among
other things, to submit change of address
information to creditors so that mail would go
directly to defendants); FTC v. Debt-Set, Inc., No.
1:07-cv-00558-RPM, Exs. Supp. Mot. T.R.O., at Exh.
7 (D. Colo. Mar. 20, 2007) (same).
62 NACCA at 5; AFSA at 8; FTC v. Connelly, No.
SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl.
filed Nov. 27, 2006); Better Business Bureau, BBB
on Differences Between Debt Consolidation, Debt
Negotiation and Debt Elimination Plans (Mar. 2,
2009) , available at (https://www.bbb.org/us/article/
bbb-on-differences-between-debt-consolidationdebt-negotiation-debt-elimination-plans-9350).
63 USDR (Oct. 20, 2009) at 2; NAAG (Oct. 23,
2009) at 3; CFA at 4, 8-10; SBLS at 4; QLS at 2;
SOLS at 2; see also, e.g., FTC v. Connelly, No. SA
CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed
Nov. 27, 2006) (alleging that defendants required
consumers to make a ‘‘down payment’’ of 30% to
40% of the total fee in the first two or three months
with the remainder paid over the following six to
12 months). A debt settlement trade association
(USOBA) obtained information about providers’ fee
structures from 58 providers and reported that six
of the 58 primarily use this ‘‘front end fee model.’’
USOBA (Jan. 29, 2010) at 3 (providing no
information as to whether the 58 respondents are
representative of the trade association or the
industry as a whole).
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attempted or achieved any settlements.
An increasing number of providers
utilize a so-called ‘‘pay as you go’’
model, spreading the fees over the first
fifteen months or more of the program,
yet still requiring consumers to pay
hundreds of dollars in fees before they
receive a single settlement.64 Even when
providers spread the fee over the
anticipated duration of the program
(usually three years), consumers
typically are required to pay a
substantial percentage of the fee before
any portion of their funds is paid to
creditors.65
Many debt settlement companies
break their fee into separate
components, such as an initial fee,
monthly fees, and/or contingency fees
based on the amount of savings the
company obtains for the consumer.66
While fee models vary greatly, they
generally require a substantial portion of
the fee in advance of any settlements.67
As described more fully below, the large
initial commitment required of
consumers has contributed to the high
64 DRS (Jan. 12, 2010) at 1 (fee of 15% of enrolled
debt balance is collected over 15 months); FDR
(Oct. 26, 2009) at 14 (fees are collected over the first
18 months or longer of the program); JH (Jan. 12,
2010) at 4 (The first payment goes toward fees; the
remainder of the fee is collected in installments
over one-half of the program. The company’s total
fee is 15% of enrolled debt, plus a $49 per month
maintenance fee. Formerly, the company collected
the 15% fee over the first 12 months.); Hunter at
3 (‘‘[I]t is becoming more common for companies to
charge a one-time, flat enrollment fee and prorate
the remaining percentage of the fee over at least half
the life of the program.’’); NC AG Testimony, supra
note 25, at 4 (‘‘a significant portion of the
consumer’s initial payments is diverted to the
settlement company’s fees.’’).
65 See USOBA (Jan. 29, 2010) at 3; CSA (Witte),
Tr. at 64 (company collects its entire fee monthly,
in even amounts, throughout the program); USDR
(Johnson), Tr. at 187 (same); SDS (Jan. 22, 2010) at
1-2 (no fee is taken from the first payment; the fee
is then taken in equal amounts from the next 20
payments for 36-month programs).
66 CRN (Jan. 21, 2010) at 4; FCS (Oct. 27, 2009)
at 2; ACCORD (Oct. 9, 2009) at 2-3; SBLS at 4
(Financial Consulting Services, National Asset
Services, and American Debt Arbitration, three
different companies that share identical websites,
have charged a ‘‘set-up fee’’ of $399, an ‘‘enrollment
fee’’ equal to half of each of the first six monthly
payments, a $49 monthly maintenance fee, a $7.20
monthly bank fee, and a settlement fee of 29% of
the savings on each settlement. Two other
providers, Debt Choice and the Palmer Firm, have
charged an 8% set-up fee, a $65 monthly fee, and
a 33% settlement fee on realized savings at the time
of settlement. A debt settlement company called
Allegro Law has charged a 16% fee collected over
18 months and a $59.99 monthly fee; the 16% fee
is due immediately if the customer drops out of the
program within the first 18 months. Morgan Drexen
and the Eric A. Rosen law firm have charged a setup fee of 5%, monthly fees of $48, and a 25%
settlement fee based on realized savings at time of
settlement).
67 GAO Testimony, supra note 50, at 9. The wide
variety of fee models makes it difficult for
consumers to shop for the lowest cost service. See
Loeb (Mallow), Tr. at 206.
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rate at which consumers drop out of
these programs before their debts are
settled.
Consumer Protection Concerns
Debt settlement plans, as they are
often marketed and implemented, raise
several consumer protection concerns.
First, many providers’ advertisements
and ensuing telemarketing pitches
include false, misleading, or
unsubstantiated representations,
including claims that
∑ the provider will or is highly likely
to obtain large debt reductions for
enrollees, e.g., a 50% reduction of what
the consumer owes;68
∑ the provider will or is highly likely
to eliminate the consumer’s debt
entirely in a specific time frame, e.g., 12
to 36 months;69
∑ harassing calls from debt collectors
and collection lawsuits will cease;70
∑ the provider has special
relationships with creditors and expert
knowledge about available techniques to
induce settlement;71 and
∑ the provider’s service is part of a
government program, through the use of
such terms as ‘‘credit relief act,’’
‘‘government bailout,’’ or ‘‘stimulus
money.’’72
Many providers also tell consumers that
they can, and should, stop paying their
creditors, while not disclosing that
failing to make payments to creditors
may actually increase the amounts
consumers owe (because of
accumulating fees and interest) and will
adversely affect their
creditworthiness.73 The rulemaking
Supra note 50; infra note 566.
Supra note 51.
70 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. filed Mar. 19, 2007); FTC v.
Better Budget Fin. Servs., Inc., No. 04-12326 (WG4)
(D. Mass. filed Nov. 2, 2004); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed
Aug. 19, 2002); GAO Testimony, supra note 50, at
13; see also, e.g., In re Positive Return, Inc. (Cal.
Dep’t of Corps., desist and refrain order May 28,
2004).
71 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. filed Mar. 19, 2007); FTC v.
Better Budget Fin. Servs., Inc., No. 04-12326 (WG4)
(D. Mass. filed Nov. 2, 2004); Press Release, Florida
Attorney General, Two Duval County Debt
Negotiation Companies Sued for Alleged
Deceptions (Mar. 5, 2008), available at
(myfloridalegal.com/__852562220065EE67.nsf/0/
1E9B7637235FE1
6C85257403005C595F?
Open&Highlight=0,ryan,boyd); In re Am. Debt Arb.,
No. 06CS01309 (Cal. Dep’t of Corps., desist and
refrain order June 30, 2008).
72 See, e.g., NAAG (July 6, 2010) at 2; FTC v.
Dominant Leads, LLC, No. 1:10-cv-00997 (D.D.C.
filed June 15, 2010); GAO Testimony, supra note
50, at 13-14; Steve Bucci, Bankrate.com, Settle
Credit Card Debt For Pennies? (Feb. 2, 2010),
available at (https://www.bankrate.com/finance/
credit-cards/settle-credit-card-debt-for-pennies1.aspx).
73 See, e.g., FTC v. Connelly,No. SA CV 06-701
DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov. 27,
68
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record, discussed in detail below,
establishes that a large proportion of
consumers who enter a debt settlement
plan do not attain results close to those
commonly represented.
In the context of the widespread
deception in this industry, the advance
fee model used by many debt settlement
providers causes substantial consumer
injury. Consumers often are not aware
that their initial payments are taken by
the provider as its fees and are not saved
for settlement of their debt; in many
instances, providers deceptively
underestimate the time necessary to
complete the program.74 As a result,
many consumers fall further behind on
their debts, incur additional charges,
harm their creditworthiness, including
credit scores, and, in some cases, suffer
legal action against them to collect the
debt.75 Moreover, in a large percentage
of cases, consumers are unable to
continue making payments while their
debts remain undiminished and drop
out of the program, usually forfeiting all
the payments they made towards the
provider’s fees.76
Both the Commission and state
enforcers have brought numerous law
2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468
ABC (Ex) (C.D. Cal. filed Aug. 19, 2002); see also
Texas Attorney General, Press Release, Attorney
General Abbott Pursues Restitution for Texans from
‘‘Debt Settlement Company’’ in Bankruptcy Court
(Aug. 20, 2009), available at (https://
www.oag.state.tx.us/oagNews/
release.php?id=3088); Florida v. Hacker (Fl. Cir. Ct.
- 4th filed Feb 21, 2008); GAO Testimony, supra
note 50, at 9; NC AG Testimony, supra note 25, at
4 (‘‘The theory is that the older and more delinquent
the debt, the easier it will be to negotiate.’’); Debt
Settlement: Fraudulent, Abusive, and Deceptive
Practices Pose Risk to Consumers: Hearing on The
Debt Settlement Industry: The Consumer’s
Experience Before the Sen. Comm. On Commerce,
Science, & Transportation, 111th Cong. (2010)
(Statement of Holly Haas) (‘‘Haas Testimony’’), at 2
(‘‘We were instructed by [the debt settlement
company] not to pay our credit card bills because
the credit card companies would not negotiate
settlements with current accounts.’’); RDRI at 5.
74 See, e.g., Debt Settlement USA, Growth of the
Debt Settlement Industry,at 10 (Oct. 17, 2008)
(‘‘Fraudulent firms also regularly fail to provide the
services promised to consumers by claiming that
they can help them become debt free in an
unrealistically short amount of time and/or promise
too low of a settlement.’’); see also, e.g., FTC v. DebtSet, Inc., No. 1:07-cv-00558-RPM (D. Colo. filed
Mar. 19, 2007).
75 One of the Commission’s enforcement actions,
FTC v. Connelly, No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006), is
particularly illustrative of the risk of litigation. In
that case, between 2004 and 2005, nearly a third of
defendants’ 18,116 customers were sued by
creditors or debt collectors. See id.,Trial Exs. 382,
561, 562, 623 & Schumann Test., Day 4, Vol. III,
37:21 - 40:12; 34:17 - 37:4.
76 NC AG Testimony, supra note 25, at 4 (‘‘If the
consumer drops out before the settlement process
is concluded, as is usually the case, he or she will
lose the fee payments, while facing increased debt
account balances.’’); see infra Section III.C.2.a.(1);
FTC Case List, supra note 27.
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enforcement actions targeting deceptive
and unfair practices in the debt
settlement industry.77 Since 2001, the
Commission has brought nine actions
against debt settlement entities under
the FTC Act for many of the abuses
detailed above.78 As in the FTC’s
actions against deceptive credit
counselors, these suits commonly
alleged that the provider
misrepresented, or failed to disclose
adequately, the amount and/or timing of
its substantial advance fees.79
Additionally, the Commission alleged
that the defendants in these cases falsely
promised high success rates and results
that were, in fact, unattainable;80
misrepresented their refund policies;81
and failed to disclose the accumulation
of creditor late fees and other negative
consequences of their programs.82
The states also have been active in
attacking abuses in this industry. State
regulators and attorneys general have
filed numerous law enforcement actions
against debt settlement providers83
under their state unfair and deceptive
acts and practices statutes84 or other
state laws or regulations.85 In addition,
many states have enacted statutes
specifically designed to combat
deceptive debt settlement practices;86 in
See FTC and State Case Lists, supra note 27.
See FTC Case List, supra note 27.
79 See, e.g., FTC v. Debt-Set, No. 1:07-cv-00558RPM (D. Colo. filed Mar. 19, 2007) (alleging that
defendants misrepresented that they would not
charge consumers any upfront fees before obtaining
the promised debt relief, but in fact required a
substantial upfront fee).
80 See, e.g., id; FTC v. Connelly, No. SA CV 06701 DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov.
27, 2006).
81 See, e.g., FTC v. Innovative Sys. Tech., Inc., No.
CV04-0728 GAF JTLx (C.D. Cal. filed Feb. 3, 2004)
(defendants misrepresented that they would refund
consumers’ money if unsuccessful).
82 See, e.g., id.; FTC v. Connelly,No. SA CV 06701 DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov.
27, 2006); FTC v. Debt-Set, No. 1:07-cv-00558-RPM
(D. Colo. filed Mar. 19, 2007).
83 See State Case List, supra note 27.
84 See, e.g. State of Illinois v. Clear Your Debt,
LLC, No. 2010-CH-00167 (Cir. Ct. 7th Judicial Cir.
filed Feb. 10, 2010); State of Texas v. CSA-Credit
Solutions of Am., Inc., No. 09-000417 (Dist. Travis
Cty. filed Mar. 26, 2009); State of Florida v. Boyd,
No. 2008-CA-002909 (Cir. Ct. 4th Cir. Duval Cty
filed Mar. 5, 2008).
85 See, e.g., Press Release, Colorado Attorney
General, Eleven Companies Settle With The State
Under New Debt-Management And Credit
Counseling Regulations (Mar. 12, 2009), available at
(https://www.ago.state.co.us/
press_detail.cfmpressID=957.html).
86 Some states restrict the amount and timing of
fees, including initial fees and subsequent monthly
charges. In 2005, the Uniform Law Commission
(‘‘ULC’’) drafted the UDMSA in an attempt to foster
consistent regulation of both for-profit and
nonprofit debt relief services across the United
States. ULC at 2. Among the key consumer
protection provisions in the UDMSA are: a fee cap,
mandatory education requirements, a requirement
77
78
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fact, six states have banned for-profit
debt settlement services entirely.87 Most
state laws, however, allow these
services but impose certain
requirements or restrictions, for
example, banning advance fees,88
requiring that providers be licensed in
the state,89 providing consumers with
certain key disclosures (e.g., a schedule
of payments and fees),90 and granting
consumers some right to cancel their
enrollment.91
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3. Debt Negotiation
In addition to credit counseling and
debt settlement, there is a third category
of debt relief services, often referred to
as ‘‘debt negotiation.’’ Debt negotiation
companies offer to obtain interest rate
reductions or other concessions to lower
the amount of consumers’ monthly
payment owed to creditors.92 Unlike
DMPs or debt settlement, debt
negotiation does not purport to
implement a full balance payment plan
or obtain lump sum settlements for less
that the provider employ certified counselors, and
accreditation requirements for sellers of debt
management services. Id. To date, six states have
adopted the UDMSA with some modifications;
additional state legislatures currently are
considering doing so. Id.
87 See, e.g., La. Rev. Stat. § 14:331, et seq.; N.D.
Cen. Code § 13-06-02; Wyo. Stat. Ann. § 33-14-101,
et seq.; Haw. Rev. Stat. Ann. § 446-2; Mass. Gen.
Laws Ann. Ch. 180 § 4A; N.J. Stat. Ann. § 17:16G2.
88 N.C. Gen. Stat. § 14-423 et seq.
89 See, e.g., Kan. Stat. Ann. § 50-1116, et seq.; Me.
Rev. Stat. Ann. Tit. 17 § 701, et seq. & tit. 32 § 6171,
et seq., 1101-03; N.H. Rev. Stat. Ann. § 339-D:1, et
seq.; Va. Code Ann. § 6.1-363.2, et seq.
90 See, e.g,. Kan. Stat. Ann. § 50-1116, et seq.;
N.H. Rev. Stat. Ann. § 339-D:1, et seq.; S.C. Code
Ann. § 37-7-101, et seq.; Wash. Rev. Code
§ 18.28.010, et seq.
91 See, e.g., S.C. Code Ann. § 37-7-101, et seq.; Va.
Code Ann. § 6.1-363.2, et seq.; Wash. Rev. Code
§ 18.28.010, et seq.
92 NAAG (Oct. 23, 2009) at 3-4; MN AG at 2
(‘‘Minnesotans are being deluged with phone calls
and advertising campaigns promising to lower
credit card interest rates, reduce bills, or repair
damaged credit’’); see, e.g., FTC v. Advanced Mgmt.
Servs. NW, LLC, No. 10-148-LRS (E.D. Wash. filed
May 10, 2010); FTC v. Econ. Relief Techs., LLC, No.
09-CV-3347 (N.D. Ga. filed Nov. 30, 2009); FTC v.
2145183 Ontario, Inc., No. 09-CV-7423 (N.D. Ill.
filed Nov. 30, 2009); FTC v. JPM Accelerated Servs.,
Inc., No. 09-CV-2021 (M.D. Fla. Am. Compl. filed
Jan. 19, 2010); FTC v. Group One Networks, Inc.,
No. 8:09-cv-352-T-26-MAP (M.D. Fla. Am. Compl.
filed Apr. 14, 2009); FTC v. Select Pers. Mgmt., No.
07-CV-0529 (N.D. Ill. Am. Compl. filed Aug. 18,
2007); FTC v. Debt Solutions, Inc., No. 06-0298 JLR
(W.D. Wash. filed Mar. 6, 2006); see also, e.g., Press
Release, West Virginia Attorney General, Attorney
General McGraw Announces WV Refunds of
$214,000 in Debt Relief Companies Settlement (Jan.
13, 2010), available at (https://www.wvago.gov/
press.cfm?ID=500&fx=more); Press Release,
Minnesota Attorney General, Attorney General
Swanson Files Three Lawsuits Against companies
Claiming to Help Consumers Lower Their Credit
Card Interest Rates (Sept. 22, 2009), available at
(https://www.ag.state.mn.us/consumer/pressrelease/
090922ccinterestrates.asp).
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than the full balance the consumer
owes.
Debt negotiation providers often
market to consumers through so-called
‘‘robocalls.’’93 Like debt settlement
companies, some debt negotiation
providers charge significant advance
fees.94 Additionally, like some debt
settlement companies, debt negotiators
may promise specific results, such as a
particular interest rate reduction or
amount of savings that will be
realized.95 In some cases, the
telemarketers of debt negotiation
services refer to themselves as ‘‘card
services’’ or a ‘‘customer service
department’’ during telephone calls with
consumers in order to mislead them into
believing that the telemarketers are
associated with consumers’ credit card
companies.96 In other cases, debt
negotiators represent that they can
93 See, e.g., FTC v. Advanced Mgmt. Servs. NW,
LLC, No. 10-148-LRS (E.D. Wash. filed May 10,
2010); FTC v. Econ. Relief Techs., LLC, No. 09-CV3347 (N.D. Ga. filed Nov. 30, 2009) .
94 NAAG (Oct. 23, 2009) at 3-4; FTC v. Advanced
Mgmt. Servs. NW, LLC, No. 10-148-LRS (E.D. Wash.
filed May 10, 2010) (alleging defendants charged an
upfront fee of $499 to $1,590); FTC v. Econ. Relief
Techs., LLC, No. 09-CV-3347 (N.D. Ga. filed Nov.
30, 2009) (alleging defendants charged an upfront
fee of $990 to $1,495); FTC v. 2145183 Ontario, Inc.,
No. 09-CV-7423 (N.D. Ill. filed Nov. 30, 2009)
(alleging defendants charged an upfront fee of $495
to $1,995); FTC v. JPM Accelerated Servs., Inc., No.
09-CV-2021 (M.D. Fla. Am. Compl. filed Jan. 19,
2010) (alleging defendants charged an upfront fee
of $495 to $995); FTC v. Group One Networks, Inc.,
No. 8:09-cv-352-T-26-MAP (M.D. Fla. Am. Compl.
filed Apr. 14, 2009) (alleging defendants charged an
upfront fee of $595 to $895); FTC v. Select Pers.
Mgmt., No. 07-CV-0529 (N.D. Ill. Am. Compl. filed
Aug. 18, 2007) (alleging defendants charged an
upfront fee of $695); FTC v. Debt Solutions, Inc.,
No. 06-0298 JLR (W.D. Wash. filed Mar. 6, 2006)
(alleging defendants charged an upfront fee of $399
to $629).
95 See, e.g., FTC v. Advanced Mgmt. Servs. NW,
LLC, No. 10-148-LRS (E.D. Wash. filed May 10,
2010) (alleging defendants represented that if the
consumer did not save the promised amount of
$2,500 or more in a short time, the consumer would
receive a full refund); FTC v. Econ. Relief Techs.,
LLC, No. 09-CV-3347 (N.D. Ga. filed Nov. 30, 2009)
(alleging defendants represented that if consumers
did not save a ‘‘guaranteed’’ amount – typically
$4,000 or more – they could get a full refund of the
upfront fee); FTC v. 2145183 Ontario, Inc., No. 09CV-7423 (N.D. Ill. filed Nov. 30, 2009) (alleging
defendants claimed that their interest rate reduction
services would provide substantial savings to
consumers, typically $2,500 or more in a short
time); FTC v. JPM Accelerated Servs., Inc., No. 09CV-2021 (M.D. Fla. Am. Compl. filed Jan. 19, 2010)
(same); FTC v. Group One Networks, Inc., No. 8:09cv-352-T-26-MAP (M.D. Fla. Am. Compl. filed Apr.
14, 2009) (alleging defendants represented they
would provide consumers with savings of $1,500 to
$20,000 in interest) ; FTC v. Select Pers. Mgmt., No.
07-CV-0529 (N.D. Ill. Am. Compl. filed Aug. 18,
2007) (alleging defendants represented consumers
would save a minimum of $2,500 in interest); FTC
v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
Wash. filed Mar. 6, 2006) (alleging defendants
promised to save consumers $2,500).
96 MN AG at 2; see also, e.g., FTC v. JPM
Accelerated Servs., Inc., No. 09-cv-2021 (M.D. Fla.
Am. Compl. filed Jan. 19, 2010).
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secure savings for consumers, but the
sole service provided is creation of an
accelerated payment schedule that
recommends increased monthly
payments.97 Although increased
monthly payments would result in
interest savings, consumers seeking
these services usually cannot afford the
recommended payments.
The FTC has brought nine actions
against defendants alleging deceptive
and abusive debt negotiation
practices.98 In each case, the defendants
used telemarketing to deliver
representations that they could reduce
consumers’ interest payments by
specific percentages or minimum
amounts. In many of these cases, the
Commission also alleged that the
defendants falsely purported to be
affiliated, or have close relationships,
with consumers’ creditors.99 Finally, in
each case, the Commission charged
defendants with violations of the TSR.
II. Overview of the Proposed Rule and
Comments Received
On August 19, 2009, the Commission
published its Notice of Proposed
Rulemaking (‘‘NPRM’’) proposing
revisions to the TSR (‘‘proposed rule’’) to
cover debt relief services. The
Commission proposed amendments to:
∑ Define the term ‘‘debt relief service’’
to cover any service to renegotiate,
settle, or in any way alter the terms of
a debt between a consumer and any
unsecured creditor or debt collector,
including a reduction in the balance,
interest rate, or fees owed;
∑ Prohibit providers from charging
fees until they have provided the debt
relief services;
∑ Require providers to make six
specific disclosures about the debt relief
services being offered;
∑ Prohibit misrepresentations about
material aspects of debt relief services,
including success rates and whether a
provider is a nonprofit entity; and
∑ Extend the TSR to cover calls
consumers make to debt relief service
97 NAAG (Oct. 23, 2009) at 3-4; see also, e.g., FTC
v. Advanced Mgmt. Servs. NW, LLC, No. 10-148LRS (E.D. Wash. filed May 10, 2010).
98 See FTC Case List, supra note 27.
99 See, e.g., FTC v. Econ. Relief Techs., LLC, No.
09-cv-3347 (N.D. Ga. filed Nov. 30, 2009); FTC v.
2145183 Ontario, Inc., No. 09-CV-7423 (N.D. Ill.
filed Nov. 30, 2009); FTC v. Group One Networks,
Inc., No. 8:09-cv-352-T-26- MAP (M.D. Fla. Am.
Compl. filed Apr. 14, 2009) (alleging defendants
claimed to have ‘‘close working relationships with
over 50,000’’ creditors); FTC v. Select Pers. Mgmt.,
No. 07-CV-0529 (N.D. Ill. Am. Compl. filed Aug. 18,
2007) (alleging defendants claimed to be affiliated
with consumers’ credit card companies); FTC v.
Debt Solutions, Inc., No. 06-0298 JLR (W.D. Wash.
filed Mar. 6, 2006) (alleging that defendants claimed
to have ‘‘special relationships’’ with creditors); see
also MN AG at 2.
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providers in response to general media
advertising.
During the course of this rulemaking,
the Commission received comments
from 321 stakeholders, including
representatives of the debt relief
industry, creditors, law enforcement,
consumer groups, and individual
consumers.100 Most industry
commenters supported parts of the
proposal but opposed the advance fee
ban.101 One industry member opposed
virtually the entire proposal,102 while a
few supported the proposal as a
whole.103 In contrast, state attorneys
general and regulators, consumer
advocates, legal aid attorneys, and
creditors generally supported the
proposed amendments, including the
advance fee ban.104 The comments and
the basis for the Commission’s adoption
or rejection of the commenters’
suggested modifications to the proposed
rule are analyzed in detail in Section III
below.
On November 4, 2009, the
Commission held a public forum to
discuss the issues raised by the
commenters in this proceeding. Many of
those who had filed comments on the
proposed rule participated as panelists
at the forum, and members of the public
had the opportunity to make statements
on the record. A transcript of the
proceeding was placed on the public
record.105 After the forum, Commission
staff sent letters to trade associations
and individual debt relief providers that
had submitted public comments,
soliciting additional information in
connection with certain issues that
arose at the public forum.106 Sixteen
These 321 commenters consist of: 35 industry
representatives, 10 industry trade associations and
groups, 26 consumer groups and legal services
offices, six law enforcement organizations, three
academics, two labor unions, the Uniform Law
Commission, the Responsible Debt Relief Institute,
the Better Business Bureau, and 236 individual
consumers. Of these commenters, three sought and
obtained confidential treatment of data submitted as
part of their comments pursuant to FTC Rule 4.9(c),
16 CFR 4.9(c).
101 See, e.g., TASC (Oct. 26, 2009) at 2; USOBA
(Oct. 26, 2009) at 3. Two industry commenters
supported a partial advance fee ban allowing debt
relief providers to receive fees to cover
administrative expenses before providing the
promised services. CRN (Oct. 2, 2009) at 10-11;
USDR (Oct. 20, 2009) at 2.
102 MD (Oct. 26, 2009) at 4.
103 ACCORD (Oct. 9, 2009) at 1; FCS (Oct. 27,
2009) at 1; CareOne at 1.
104 NAAG (Oct. 23, 2009) at 1; NACCA at 1; CFA
at 2; SBLS at 1; QLS at 2; AFSA at 3; ABA at 2.
105 The public record in this proceeding,
including the transcript of the forum, is available
at (https://www.ftc.gov/bcp/rulemaking/tsr/tsrdebtrelief/index.shtm) and in Room 130 at the FTC,
600 Pennsylvania Avenue, NW, Washington, D.C.
20580, telephone number: 202-326-2222.
106 The letters are posted at (https://www.ftc.gov/
os/comments/tsrdebtrelief/index.shtm).
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organizations responded and provided
data. Finally, Commission staff met with
industry and consumer representatives
to discuss the issues under
consideration in the rulemaking
proceeding.
III. Summary of the Final Amended
Rule and Comments Received
The Commission has carefully
reviewed and analyzed the entire record
developed in this proceeding. The
record, as well as the Commission’s own
law enforcement experience and that of
its state counterparts, shows that
amendments to the TSR are warranted
and appropriate.107 As discussed in
detail in this SBP, the Final Rule
addresses deceptive and abusive
practices of debt relief service providers
and includes the following elements:
∑ Defines the term ‘‘debt relief service’’
as proposed in the NPRM;
∑ Prohibits providers from charging or
collecting fees until they have provided
the debt relief services, but (1) permits
such fees as individual debts are
resolved on a proportional basis, or if
the fee is a percentage of savings,108 and
(2) allows providers to require
customers to place funds in a dedicated
bank account that meets certain criteria;
∑ Requires four disclosures in
promoting debt relief services, in
addition to the existing disclosures
required by the TSR: (1) the amount of
time it will take to obtain the promised
debt relief; (2) with respect to debt
settlement services, the amount of
money or percentage of each
outstanding debt that the customer must
accumulate before the provider will
make a bona fide settlement offer; (3) if
the debt relief program entails not
making timely payments to creditors, a
warning of the specific consequences
thereof; and (4) if the debt relief
provider requests or requires the
customer to place funds in a dedicated
bank account, that the customer owns
the funds held in the account and may
withdraw from the debt relief service at
any time without penalty, and receive
all funds remitted to the account.
∑ Prohibits misrepresentations about
material aspects of debt relief services,
including success rates and a provider’s
nonprofit status; and
∑ Extends the TSR to cover calls
consumers make to debt relief services
in response to advertisements
disseminated through any medium,
including direct mail or email.
The Commission’s decision to amend the Rule
is made pursuant to the rulemaking authority
granted by the Telemarketing Act to protect
consumers from deceptive and abusive practices. 15
U.S.C. 6102(a)(1) and (a)(3).
108 See infra Section III.C.5.b.
107
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The final amended Rule adopted here
is substantially the same in most
respects to the proposed rule, but
includes certain important
modifications. The Commission bases
these modifications on the entire record
in this proceeding, including the public
comments, the forum and workshop
records, consumer complaints, recent
testimony on debt settlement before
Congress, and the law enforcement
experience of the Commission and state
enforcers. The major differences
between the proposed amendments and
the final amendments are as follows:
∑ The advance fee ban provision now
explicitly sets forth three conditions
before a telemarketer or seller may
charge a fee: (1) the consumer must
execute a debt relief agreement with the
creditor; (2) the consumer must make at
least one payment pursuant to that
agreement; and (3) the fee must be
proportional either to the fee charged for
the entire debt relief service (if the
provider uses a flat fee structure) or a
percentage of savings achieved (if the
provider uses a contingency fee
structure);
∑ Notwithstanding the advance fee
ban, the Final Rule allows providers to
require consumers to place funds for the
provider’s fee and for payment to
consumers’ creditors or debt collectors
into a dedicated bank account if they
satisfy five specified criteria; and
∑ The Final Rule eliminates three of
the proposed disclosures that the
Commission has determined are
unnecessary, and it adds one new
disclosure.
A. Section 310.1: Scope
Many commenters raised concerns
regarding the TSR’s scope as applied to
the debt relief industry, in particular its
treatment of nonprofits, creditors, and
debt collectors.109 First, several
commenters expressed concern that
while nonprofit entities are a major part
of the debt relief industry, the Rule does
not apply to them, thus establishing a
potential competitive imbalance. Some
of these commenters requested that the
FTC explicitly apply the Rule to
nonprofits.110 Others argued that the
TSR is not an appropriate vehicle for
regulating the debt relief industry
because the FTC cannot regulate bona
fide nonprofits through it.111
As stated above, the FTC Act exempts
nonprofit entities, and, pursuant to the
109 The proposed rule did not modify the scope
of the TSR.
110 SOLS at 3; Orion (Oct. 1, 2009) at 1; CareOne
at 8; TASC (Oct. 26, 2009) at 29.
111 USOBA (Oct. 26, 2009) at 40; MD (Mar. 22,
2010) at 16 n.9; TASC (Young), Tr. at 229; see also
USOBA (Ansbach), Tr. at 231-32; ULC at 6.
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Telemarketing Act, this jurisdictional
limit applies to the TSR.112 As a result,
the Commission has no discretion to
include nonprofits in the Final Rule.113
Nonprofits, however, must comply with
49 state laws and stringent IRS
regulations.114 These regulations
include strict limitations on fee
income.115 Additionally, based on
examination of consumer complaints
and other research, and in light of the
IRS and EOUST programs, it appears
many of the concerns about deceptive
practices, including deceptive claims of
nonprofit status, have been
addressed.116 Thus, the Commission
does not believe that the TSR’s
exclusion of nonprofits is likely to
create an unfair competitive
disadvantage for for-profit debt relief
services.117
Some commenters raised concerns
that the proposed rule could be read to
apply to creditors and others collecting
on unsecured debts to the extent that
they offer concessions to individual
debtors. For example, a financial
services industry association expressed
concern that the proposed rule would
potentially cover an affiliate entity
servicing an unsecured loan or credit
card account on behalf of a creditor.118
112 15 U.S.C. 6105(b) (providing that the
jurisdiction of the Commission in enforcing the
Rule is coextensive with its jurisdiction under
Section 5 of the FTC Act).
113 15 U.S.C. 44 and 45(a)(2) (setting forth certain
limitations to the Commission’s jurisdiction with
regard to its authority to prohibit unfair or
deceptive acts or practices). Although nonprofit
entities are exempt, telemarketers or sellers that
solicit on their behalf are nonetheless covered by
the TSR. See TSR Amended Rule, 68 FR at 4631.
Indeed, several commenters requested that the
Commission carve out an explicit exemption for
nonprofits. See, e.g., CareOne (Croxson), Tr. at 243.
The Commission, however, believes it is
unnecessary to state in the Rule what is already
clear in the Telemarketing Act, and it therefore
declines to include an express statement in the Rule
that nonprofits are exempt. See TSR Amended Rule,
68 FR at 4586.
114 Supra Section I.C.1; GP (McNamara), Tr. at
245-46. In addition, 158 nonprofit CCAs, including
the largest entities, have been approved by the
EOUST after rigorous screening.
115 Supra note 33.
116 The Commission is continuing to monitor this
industry, particularly for evidence of a resurgence
of sham nonprofits. See CareOne at 4 (‘‘A wave of
tough state debt management laws and increased
federal oversight over the past several years has
helped clean up the debt management side of the
debt relief industry.’’).
117 In any event, the government need not
‘‘regulate all aspects of a problem before it can make
progress on any front.’’ FTC v. Mainstream Mktg.
Servs., Inc., 358 F.3d 1228, 1238 (10th Cir. 2004)
(holding that the FTC’s Do Not Call Registry, which
applies to commercial calls but not calls made by
charities or politicians, was not unconstitutionally
underinclusive under the First Amendment).
118 AFSA at 7; see also FSR at 1-2 (the rule should
clarify that the proposal does not include ‘‘the
legitimate activities of servicers seeking collection
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A banking trade group stated that the
FTC should clarify that the Rule is not
intended to apply to the legitimate
outreach and loss mitigation activities of
creditors and their agents or affiliates.119
Similarly, an association of debt
collectors sought to clarify that the Rule
would exclude routine communications
between consumers and credit grantors
or debt collectors about settling debts,
restructuring debt terms, waiving fees,
reducing interest rates, or arranging for
other account changes.120
The TSR only covers the practice of
‘‘telemarketing,’’ defined as ‘‘a plan,
program, or campaign which is
conducted to induce the purchase of
goods or services . . . .’’121 The types of
debt collection and debt servicing
activities described by the commenters
do not fall within this definition
because they are not intended to induce
purchases. Therefore, it is unnecessary
to explicitly exempt creditors or debt
collectors from compliance with this
provision of the Final Rule.122
B. Section 310.2: Definitions
The Final Rule defines ‘‘debt relief
service’’ as ‘‘any service or program
represented, directly or by implication,
to renegotiate, settle, or in any way alter
the terms of payment or other terms of
the debt between a person and one or
more unsecured creditors or debt
collectors, including, but not limited to,
a reduction in the balance, interest rate,
or fees owed by a person to an
unsecured creditor or debt collector.’’
This definition is virtually unchanged
from the proposed rule.123
on loans they own or service for others pursuant to
bona fide servicing relationships.’’).
119 ABA at 3.
120 ACA at 6. NACCA also commented that it was
not clear whether the Rule excludes holders of the
debt or entities that are contracted to service the
debt for the debt holder, and recommended that it
exclude such entities. NACCA at 2.
121 16 CFR 310.2(dd).
122 See TSR Amended Rule, 68 FR at 4615. In the
event that a creditor or debt collector is engaging
in the sale of a service to assist in altering debts of
the consumer that it does not itself own or service,
the entity would be subject to the Rule. More
generally, the Fair Debt Collection Practices Act
(‘‘FDCPA’’), 15 U.S.C. 1692, governs the debt
collection practices of third-party collectors;
creditors collecting on their own debts are not
covered by the FDCPA, but are subject to the
general prohibition of unfair or deceptive acts or
practices in Section 5 of the FTC Act.
123 The only difference is the addition of the
word ‘‘program’’ to the definition to clarify that the
term ‘‘service’’ is not intended to be limiting in any
way. Thus, regardless of its form, anything sold to
consumers that consists of a specific group of
procedures to renegotiate, settle, or in any way alter
the terms of a consumer debt, is covered by the
definition. The definition is not intended, however,
to cover services or products that offer to refinance
existing loans with a new loan as a way of
eliminating the original debts, as such a process
would result in a new extension of credit that
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The Commission received several
comments about the definition of ‘‘debt
relief service’’ with respect to its
(1) breadth, (2) limitation to unsecured
debts, (3) product coverage, and
(4) application to attorneys.
1. Breadth of Definition of Debt Relief
Service
Several commenters addressed the
breadth of the debt relief service
definition. For example, the National
Association of Attorneys General
(‘‘NAAG’’) supported the proposed
definition, stating that because the debt
relief industry is constantly evolving,
the definition of ‘‘debt relief’’ should be
broad enough to account for future
developments in the industry.124 NAAG
noted that in recent years, the debt
settlement industry has engaged in
particularly abusive practices, but the
same concerns exist with respect to all
forms of debt relief.125 The National
Association of Consumer Credit
Administrators (‘‘NACCA’’) emphasized
that many providers of debt relief
services purchase consumer contact
information from so-called ‘‘lead
generators’’ – intermediaries that
produce and disseminate
advertisements for debt relief services to
generate ‘‘leads’’ that they then sell to
actual providers.126 NACCA
recommended that lead generators be
covered by the Rule.127 A coalition of
consumer groups commented that the
definition should be broad and include
debt management, debt settlement, and
debt negotiation,128 noting that some
companies provide a range of debt relief
options.129 A consumer law professor
also advocated a definition that covers
credit counseling and debt settlement,
asserting that many of the abuses are
common to both types of services.130
Moreover, some industry commenters
replaces the existing debts rather than altering
them.
124 NAAG (Oct. 23, 2009) at 4.
125 Id.
126 NACCA at 3 (representing 49 state government
agencies that regulate non-depository consumer
lending and debt relief companies); see also ULC at
7 (‘‘The regulations go further than the UDMSA in
reaching lead generation firms that solicit debtors
for debt relief providers but provide no direct
consumer services themselves. The ULC wholeheartedly supports this additional regulation.’’);
FTC v. Dominant Leads, LLC, No. 1:10-cv-00997
(D.D.C. filed June 15, 2010) (alleging that
defendants misrepresented that they were the
government, or were affiliated with the government,
on multiple websites, then provided consumers
toll-free numbers connecting them to third-party
companies that marketed purported debt relief
services for a fee).
127 NACCA at 3; see also GP (Oct. 22, 2009) at
2.
128 CFA at 7-8.
129 Id. at 7.
130 Greenfield at 1.
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supported a broad definition that
includes debt management plans and
debt settlement arrangements.131 On the
other hand, a nonprofit credit
counseling agency stated that CCAs and
debt management plans should be
excluded entirely from the debt relief
services definition because they provide
consumers with financial education.132
After considering the comments, and
other than the addition of the word
‘‘program,’’ as noted in footnote 123, the
Commission has determined not to
change the proposed rule’s definition of
‘‘debt relief service.’’ The Commission
believes that this definition
appropriately covers all current and
reasonably foreseeable forms of debt
relief services, including debt
settlement, debt negotiation, and debt
management, as well as lead generators
for these services.133 This definition is
consistent with the goal of ensuring that
consumers are protected regardless of
how a debt relief service is structured or
denominated. The Commission does not
believe there is sufficient basis for
excluding CCAs and debt management
plans from the definition. Indeed, the
record shows that some for-profit CCAs
have engaged in the types of deceptive
or abusive practices that the Rule is
designed to curtail.
2. Limitation to Unsecured Debts
Several comments related to the
definition’s limitation to unsecured
debt. A creditor trade association
expressed concern that the Rule would
not cover relationships with most
installment lenders, title lenders, auto
finance lenders, secured card issuers, or
residential mortgage lenders, all of
which typically provide secured
credit.134 By contrast, a representative of
an association of state legislators agreed
with the limitation to unsecured debts
because secured debts are governed by
the Uniform Commercial Code, which
may conflict with some elements of the
Rule.135
The Commission has determined to
keep the proposed rule’s limitation of
debt relief services to unsecured debt.
CareOne at 3; USDR (Oct. 20, 2009) at 12.
CCCS CNY at 1.
133 Depending on the facts, lead generators for
debt relief services may be covered under the TSR’s
primary provisions or its assisting and facilitating
provision. See 16 CFR 310.3(b).
134 AFSA at 7 (‘‘There does not appear to be a
reason in the Rule for limiting debt repair services
to relationships only with unsecured creditors.’’).
135 ULC (Kerr), Tr. at 252. In addition, the
evidence in the record suggests that debt relief
services generally do not seek to alter secured debts
such as installment loans and title loans. NACCA
(Keiser), Tr. at 250; see also USDR (Oct. 20, 2009)
at 12 (supporting the definition’s limitation to
unsecured debts).
131
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The definition in the Final Rule covers
all types of unsecured debts, including
credit card, medical, and tax debts.
There is no evidence in the record of
deceptive or abusive practices in the
promotion of services for the relief of
non-mortgage secured debt.136 The
Commission notes that it is addressing
the practices of entities that purport to
negotiate changes to the terms of
mortgage loans or avert foreclosure in a
separate rulemaking proceeding.137
Commenters generally agreed that
concerns regarding mortgage relief
services are appropriately addressed in
a separate rulemaking.138
3. Coverage of Products
Some commenters recommended that
the Commission add the term
‘‘products’’ to the term ‘‘debt relief
services’’ to ensure that providers cannot
evade the Rule by selling books, CDs, or
other tangible materials promising debt
relief, or by including such products as
part of the service.139 Another
commenter disagreed, stating that
products should be excluded from the
definition. This commenter noted that a
consumer who purchases a product
(e.g., a book) intended to help relieve
debt is himself responsible for taking
the steps stated therein; in contrast, an
individual who purchases a service is
paying the seller to provide that
service.140
The Commission declines to modify
the Rule to include products in the
definition of debt relief services. The
Rule is targeted at practices that take
place in the provision of services, and
the record does not indicate that
deceptive or abusive practices in the
sale of products, such as books or other
136 To the extent any entity markets debt relief
related to automobile title loans or other secured
debts, Section 5 of the FTC Act covers such
marketing.
137 Mortgage Assistance Relief Services Notice of
Proposed Rulemaking, 75 FR 10707 (Mar. 9, 2010).
This rulemaking addresses the industry of for-profit
companies purporting to obtain mortgage loan
modifications or other relief for consumers facing
foreclosure. Under the proposed rule in that
proceeding, companies could not receive payment
until they have obtained for the consumer a
documented offer from a mortgage lender or
servicer that comports with the promises they have
made.
138 FCS (Oct. 27, 2009) at 3; FDR (Linderman), Tr.
at 115.
139 CFA at 7; ULC (Kerr), Tr. at 258; AFSA
(Sheeran), Tr. at 259-60; FDR (Linderman), Tr. at
256 (for products that are sold with a guarantee).
140 Centricity (Manganiello), Tr. at 239; see also
MP at 3 (stating that expanding the definition to
products is ‘‘completely unnecessary,’’ as ‘‘the FTC
already has adequate authority to deal with
deceptive marketing of such products.’’ The
commenter also stated that ‘‘where the true
intention of the product offering is to ‘up-sell’
consumers to a full-service debt program, then the
proposed rule-change would already govern.’’).
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goods containing information or advice,
are common. This limitation, however,
should not be used to circumvent the
rule by calling a service – in which the
provider undertakes certain actions to
provide assistance to the purchaser – a
‘‘product.’’ Nor can a provider evade the
rule by including a ‘‘product,’’ such as
educational material on how to manage
debt, as part of the service it offers. The
Commission further notes that deceptive
or abusive practices in the telemarketing
of products already are prohibited by
the TSR and/or the FTC Act. Therefore,
the Final Rule does not add the term
‘‘product’’ to the definition of ‘‘debt relief
services.’’
4. Coverage of Attorneys
A number of commenters expressed
views as to whether the Rule should
cover attorneys who provide debt relief
services. Several commenters argued
that attorneys generally should be
covered by the Rule when they are
providing covered services.141 One
commenter stated that exempting
attorneys would create a major loophole
for providers engaged in deception or
abuse.142 A second commenter agreed
that an exemption would make it easy
for debt relief companies to ally
themselves with lawyers to escape the
Rule.143 By contrast, two commenters
argued that attorneys should be exempt
from the Rule because state bars
separately license them, and the bars’
ethics rules and complaint systems
141 TASC (Oct. 26, 2009) at 13 (‘‘Consumers
should be entitled to the same protections whether
or not their provider is an attorney.’’); ACCORD
(Noonan), Tr. at 236-37 (recommending an
exception for attorneys who attempt to settle debts
as a de minimis, incidental part of their primary
businesses); see also CFA (Grant), Tr. at 240.
142 MN LA (Elwood), Tr. at 233. Another
commenter noted that the Commission has played
an active role in policing unfair and deceptive
practices by attorneys in other industries, such as
credit repair and debt collection. ACCORD
(Noonan), Tr. at 237.
143 FDR (Linderman), Tr. at 234; see also TASC
(Young), Tr. at 238; FTC v. Nat’l Consumer Council,
No. SACV04-0474 CJC(JWJX) (C.D. Cal. June 10,
2004) (Supplement to Report of Temporary
Receiver’s Activities, First Report to the Court at 2)
(defendant would assign certain debt settlement
contracts with consumers to a law firm because of
certain state qualification restrictions). The FTC has
filed a number of lawsuits against mortgage
assistance relief service providers, in an analogous
context, that affiliated themselves with attorneys in
order to come within attorney exemptions in state
statutes. In those cases, the Commission has named
both the providers and the attorneys themselves as
defendants. See, e.g., FTC v. US Foreclosure Relief
Corp., No. SACV09-768 JVS (MGX) (C.D. Cal. filed
July 7, 2009) ; FTC v. LucasLawCenter ‘‘Inc.,’’ No.
09-CV-770 (C.D. Cal. filed July 7, 2009); FTC v. Fed.
Loan Modification Law Ctr., LLP, No. SACV09-401
CJC (MLGx) (C.D. Cal. filed Apr. 3, 2009).
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govern their behavior.144 A different
commenter, however, questioned
whether state bar rules are effective in
deterring unfair and deceptive
practices.145
The existing TSR currently covers
attorneys who engage in
telemarketing.146 Based on the record in
this proceeding, the Commission has
concluded that an exemption from the
amended rule for attorneys engaged in
the telemarketing of debt relief services
is not warranted. The Commission
believes that the final amended Rule
strikes the appropriate balance between
permitting attorneys to provide bona
fide legal services and curbing deceptive
and abusive practices engaged in by
some attorneys in this industry. Several
factors support this conclusion.
First, as a threshold matter, the TSR
applies only to persons, regardless of
their professional affiliation, who
engage in ‘‘telemarketing’’ – i.e., ‘‘a plan,
program, or campaign which is
conducted to induce the purchase of
goods or services’’ and that involves
interstate telephone calls.147 In general,
attorneys who provide bona fide legal
services do not utilize a plan, program,
or campaign of interstate telephonic
communications in order to solicit
potential clients to purchase debt relief
services. Thus, an attorney who makes
telephone calls to clients on an
individual basis to provide assistance
and legal advice generally would not be
engaged in ‘‘telemarketing.’’
Second, even if an attorney is engaged
in telemarketing as defined in the TSR,
it is common for the attorney to meet
with prospective clients in person
before agreeing to represent them. These
attorneys would not be covered by the
TSR under the Rule’s exemption for
transactions where payment is not
required until after a face-to-face
meeting.148 It should be noted, however,
144 USOBA (Ansbach), Tr. at 231; USOBA (Oct.
26, 2009) at 42; MD (Oct. 26, 2009) at 28, 38, 5758.
145 MN LA (Elwood), Tr. at 232-33.
146 In fact, the only exemption for attorneys found
in the TSR is a very limited one that permits
attorneys who help consumers recover funds lost as
a result of telemarketing fraud to collect an upfront
fee. See 16 CFR 310.4(a)(3); TSR Final Rule, 60 FR
at 43854 (‘‘[T]he Commission does not wish to
hinder legitimate activities by licensed attorneys to
recover funds lost by consumers through deceptive
telemarketing.’’).
147 16 CFR 310.2(cc).
148 See 16 CFR 310.6(b)(3). The Commission
considered whether it should explicitly exempt
attorneys representing clients in bankruptcy
proceedings from the Rule’s coverage, as attorneys
in such proceedings generally advise their clients
about handling their debt. The Commission
determined that such an exemption was
unnecessary, because bankruptcy attorneys
typically would not be involved in ‘‘telemarketing,’’
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that even in transactions falling within
the face-to-face exemption,
telemarketers must abide by certain
restrictions in the Rule.149
Third, the Commission believes that
attorneys acting in compliance with
state bar rules and providing bona fide
legal services already fall outside of the
TSR’s coverage in most instances. For
example, state bar rules typically
prohibit attorneys from making
outbound telemarketing calls to
prospective clients.150 State bar rules
also restrict another practice common to
telemarketers – the provision of services
to consumers in multiple states or
nationwide.151 State bar rules also
require an attorney to provide basic,
competent legal services and to charge
a reasonable fee.152 Accordingly,
attorneys who limit their contact with
clients to telemarketing calls and then
charge hundreds or thousands of dollars
for those services may also violate these
rules. Finally, based on the
Commission’s experience, telemarketers
frequently split fees, pay for referrals,
and, in any event, likely would meet with their
clients face-to-face.
149 See 16 CFR 310.6(b)(3). Sellers engaged in
telemarketing that qualify for the face-to-face
exemption must not fail to comply with the
National Do Not Call Registry provisions; call
outside permissible calling hours; abandon calls;
fail to transmit Caller ID information; threaten or
intimidate a consumer or use obscene language; or
cause any telephone to ring or engage a person in
conversation with the intent to annoy, abuse, or
harass the person called. Id.
150 See, e.g., Model Rules of Prof. Conduct 7.3(a);
Cal. Rules of Prof. Conduct 1-400; Florida Rules of
Prof. Conduct 4-7.4(a).
151 See, e.g., Model Rules of Prof. Conduct 5.5
(prohibiting attorneys from providing legal services
to consumers outside of the state in which he or she
is licensed).
152 See, e.g., Model Rules of Prof. Conduct 1.1,
1.3, & 1.5. For example, some state bars recently
suggested that attorneys who refuse to meet in
person with prospective clients may be violating
some of these basic requirements. See Press Release,
CA Bar, State Bar Takes Action to Aid Homeowners
in Foreclosure Crisis (Sept. 18, 2009) (‘‘The State Bar
suggests that consumers be wary of attorneys
offering loan modification services . . . [who are] too
busy or not willing to meet personally with
prospective clients.’’), available at (https://
www.calbar.ca.gov/state/calbar/
calbar_generic.jsp?cid=10144&n=96395); Helen
Hierschbiels, Working with Loan Modification
Agencies, Oregon State Bar Bulletin, Aug./Sept.
2009 (attorneys who join companies that ‘‘do not
contemplate the lawyer ever meeting or speaking
with the client . . . risk violating the duties of
competence, diligence and communication’’).
Additionally, the Ohio Supreme Court has
sanctioned attorneys hired by a foreclosure ‘‘rescue’’
company for, inter alia, failing to engage in
adequate preparation and failing to properly pursue
clients’ individual objectives. In so doing, it noted
that the attorneys relegated responsibility for
meeting with clients to non-attorneys at the
company and ‘‘did not as a rule meet with [the
company’s] clients.’’ See Cincinnati Bar Ass’n v.
Mullaney, 894 N.E. 2d 1210 (Ohio 2008).
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and engage in other activity that would
run afoul of other state bar rules.153
Fourth, it is important to retain Rule
coverage for attorneys, and those
partnering with attorneys, who
principally rely on telemarketing to
obtain debt relief service clients,
because they have engaged in the same
types of deceptive and abusive practices
as those committed by non-attorneys
and that are proscribed by the Rule. For
example, attorneys have been sued in
numerous law enforcement actions
alleging deceptive practices in violation
of the TSR.154 In some cases, law
enforcement authorities have alleged
that a law firm served as a referral
service for a non-attorney third party,
and many consumers selected the
company believing they would be
represented by a law firm.155 Some
public comments also detailed
deception and abuse by attorneys.156
State bar rules, while important and
153 Id. Model Rules of Prof. Conduct 5.4, 7.2(b)
. Cf. Supreme Court of New Jersey Adv. Comm.
Professional Ethics & Comm. on Unauthorized
Practice of Law, Lawyers Performing Loan or
Mortgage Modification Services for Homeowners,
197 N.J.L.J. 59 (June 26, 2009) (noting that attorneys
are being approached by mortgage loan
modification entities and asked to enter
impermissible fee sharing agreements).
154 See, e.g., FTC v. Express Consolidation, No.
06-cv-61851-WJZ (S.D. Fla. Am. Compl. filed Mar.
21, 2007) (a Florida attorney, his debt management
services company, and a telemarketer charged with
using abusive telemarketing and deception to sell
debt management services to consumers
nationwide); Florida v. Hess, No. 08007686 (17th
Jud. Cir., Broward Cty. 2008) ; Alabama v. Allegro
Law LLC, No. 2:2009cv00729 (M.D. Ala. 2009) ;
North Carolina v. Hess Kennedy Chartered, LLC,
No. 08CV002310, (N.C. Super. Ct., Wake Cty. 2008);
California Dep’t of Corps. v. Express Consolidation,
Inc., No. 943-0122 (2008) ; In re The Consumer
Protection Law Ctr. (California Dep’t of Corps.
Amended Desist and Refrain Order filed Jan. 9,
2009); (WV) State ex rel. McGraw v. Hess Kennedy
Chartered LLC, No. 07-MISC-454 (Cir. Ct., Kanawha
Cty. 2007); see also, e.g., Alabama State Bar, The
Alabama Lawyer, 71 Ala. Law. 90, 91 (Jan. 2010)
(noting suspension of attorney purporting to
provide debt settlement services to over 15,000
consumers nationwide); Press Release, Maryland
Attorney General, Richard A. Brennan Jailed for
Contempt: Brennan Ordered to Pay More Than $2.5
Million in Restitution (July 31, 2009), available at
(https://www.oag.state.md.us/Press/2009/
073109.htm).
155 Press Release, Alabama Attorney General,
A.G. King and Securities Commission Sue Prattville
Companies Operating Alleged National Debt
Settlement Scheme, available at (https://
www.ago.state.al.us/
news_template.cfm?Newsfile=https://
www.ago.alabama.gov/news/07102009.htm).
156 For instance, a legal services lawyer identified
six consumers who were harmed by law firms
offering debt relief services or partnering with
companies that offered the services. SBLS at 2-4;
see also TASC (Young), Tr. at 229. A consumer
advocate noted that public websites contain
numerous complaints about law firms engaging in
unfair or deceptive debt relief practices. CFA
(Grant), Tr. at 241.
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effective when enforced, have not
eliminated these practices.
Finally, the Commission’s
determination not to extend a special
exemption to attorneys is consistent
with the existing scope of the TSR and
several other statutes and FTC rules
designed to curb deception, abuse, and
fraud. For example, the Credit Repair
Organizations Act (‘‘CROA’’) contains no
exemption for attorneys.157 The fact that
the CROA and TSR cover attorneys
reflects the reality that the number of
attorneys who have engaged in unfair,
deceptive, and abusive acts that fall
within the Commission’s law
enforcement authority is not de
minimis.158
In light of the above factors, the
Commission concludes that attorneys
who choose to offer debt relief services
using telemarketing should be treated
no differently under the TSR than nonattorneys who do the same.
C. Section 310.4: Abusive Telemarketing
Acts or Practices - Advance Fee Ban
As noted earlier, the existing TSR
bans the abusive practice of collecting
advance fees for three other services –
credit repair services, recovery services,
and offers of a loan or other extension
of credit, the granting of which is
represented as ‘‘guaranteed’’ or having a
high likelihood of success.159 Section
310.4(a)(5) of the proposed rule would
have prohibited as ‘‘abusive’’ the request
or receipt by a debt relief provider of
payment of any fee from a consumer
until the provider obtained a valid
settlement contract or agreement
showing that the particular debt had
been renegotiated, settled, reduced, or
15 U.S.C. 1679-1679j.
See, e.g., FTC v. Credit Restoration Brokers,
LLC, No. 2:10-cv-0030-CEH-SPC (M.D. Fla. filed Jan.
19, 2010) (alleging, inter alia, violations of CROA
by attorney engaged in credit repair); FTC v. US
Foreclosure Relief Corp., No. SACV09-768 JVS
(MGX) (C.D. Cal. filed July 7, 2009)(alleging
violations of FTC Act and TSR against attorney
purporting to provide mortgage assistance relief
services); FTC v. Rawlins & Rivera, Inc., No. 07-146
(M.D. Fla. filed Jan. 31, 2007) (alleging violations
of the FDCPA against attorney); U.S. v.
Entrepreneurial Strategies, Ltd., No. 2:06-CV-15
(WCO)(N.D. Ga. filed Jan. 24, 2006) (alleging
violations of TSR against attorney assisting debt
relief entity); FTC v. Express Consolidation, No. 06cv-61851-WJZ (S.D. Fla. Am. Compl. filed Mar. 21,
2007) (alleging violations of the FTC Act and TSR
against attorney engaged in debt relief); U.S. v.
Schrold, No. 98-6212-CIV-ZLOCH (S.D. Fla. filed
Mar. 3, 1998) (alleging violations of the FTC Act
and CROA against attorney credit repair provider);
FTC v. Capital City Mortgage Corp., No. 98-237
(JHG) (D.D.C. Sec. Am. Compl. filed Mar. 19, 2003)
(alleging FDCPA violations against attorney); FTC v.
Watson, No. 98-C-1218 (N.D. Ill. filed Feb. 26, 1998)
(alleging violations of CROA and FTC Act against
attorney); FTC v. Gill, No. 98-1436 LGB (Mcx) (C.D.
Cal. filed Mar. 2, 1998) (same).
159 16 CFR 310.4(a)(4).
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otherwise altered. The Final Rule
includes an advance fee ban, but in a
form modified from the proposed rule.
In short, the Final Rule sets forth three
conditions before a debt relief provider
may collect a fee for resolving a
particular debt: (1) the consumer must
execute a debt relief agreement with the
creditor or debt collector; (2) the
consumer must make at least one
payment pursuant to that agreement;
and (3) the fee must be proportional, i.e.,
the same fraction of the total fee as the
size of the debt resolved is of the total
debt enrolled, or, alternatively, the fee
collected must be based on a percentage
of savings that the debt relief company
achieves for the consumer. In addition,
the Final Rule allows the provider to
require consumers to place funds in a
dedicated bank account for fees and
payments to their creditor(s) or debt
collector(s) in advance of securing the
debt relief, provided certain conditions
are met.160
The Commission concludes that the
collection of advance fees in
transactions that frequently are
characterized by deception is an abusive
practice. In reaching this conclusion,
the Commission has applied the
unfairness analysis set forth in Section
5(n) of the FTC Act,161 finding that this
practice: (1) causes or is likely to cause
substantial injury to consumers that
(2) is not outweighed by countervailing
benefits to consumers or competition
and (3) is not reasonably avoidable.162
The Commission’s decision to adopt the
advance fee ban is based on its review
of the entire record in this proceeding,
including the public comments, the
forum and workshop records, consumer
complaints, recent testimony on debt
settlement before Congress, and the law
enforcement experience of the
Commission and state enforcers. In this
section, the Commission: (1) reviews
comments supporting the advance fee
ban, (2) reviews comments opposing the
advance fee ban, (3) sets forth its legal
See infra Section III.C.5.c.
The Telemarketing Act authorizes the
Commission to promulgate Rules ‘‘prohibiting
deceptive telemarketing acts or practices and other
abusive telemarketing acts or practices.’’ 15 U.S.C.
6102(a)(1) (emphasis added). In determining
whether a practice is ‘‘abusive,’’ the Commission has
used the Section 5(n) unfairness standard. See TSR
Amended Rule, 68 FR at 4614.
162 See 15 U.S.C. 45(n) (codifying the
Commission’s unfairness analysis, set forth in a
letter from the FTC to Hon. Wendell Ford and Hon.
John Danforth, Committee on Commerce, Science
and Transportation, United States Senate,
Commission Statement of Policy on the Scope of
Consumer Unfairness Jurisdiction, reprinted in In re
Int’l Harvester Co., 104 F.T.C. 949, 1079, 1074 n.3
(1984)) (‘‘Unfairness Policy Statement’’).
160
161
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analysis, and (4) describes the operation
of this provision of the Final Rule.
1. Comments Supporting the Proposed
Ban on Advance Fees
Numerous commenters supported the
proposed ban on advance fees.163 In
supporting the advance fee ban, NAAG,
representing over forty state attorneys
general, cited its law enforcement
experience in this area. Over the past
decade, 29 states have brought at least
236 enforcement actions against debt
relief companies, at least 127 of which
targeted debt settlement providers.164
Typical allegations in these cases
targeted deceptive television and radio
advertising, deceptive telemarketing
pitches, and failure to provide promised
services. In 2009, the New York and
Florida Attorneys General announced
investigations of 19 debt settlement
companies, which are still pending.165
NAAG further stated that prohibiting
the collection of advance fees would
provide regulators and enforcement
authorities a bright line method to
identify entities that merit immediate
investigation and prosecution.166 NAAG
further asserted that debt relief
providers currently have minimal
incentives to perform promised services
because they collect substantial advance
fees whether or not they negotiate debt
reductions for the consumer.167 NACCA
also filed a comment supporting the
advance fee ban.168
The Colorado Attorney General filed a
supplemental comment supporting the
Commission’s advance fee ban. It cited
data supplied by debt relief providers
showing that only 7.81% of Colorado
consumers who had entered a debt
settlement program since the beginning
of 2006 had completed their programs
163 As explained below, the advance fee ban in
the Final Rule differs from that in the proposed rule
in certain respects. The discussion of the
commenters’ views refers to the proposed version.
164 NAAG (Oct. 23, 2009) at 1-2 & NAAG (July
6, 2010), supplemented by Commission staff
research; see State Case List, supra note 27. Of the
127 state debt settlement cases, 84 were brought by
state attorneys general and 43 by state regulatory
agencies. In addition, state attorneys general have
brought 21 cases against credit counseling
companies and 14 cases against debt negotiation
companies. States have also brought 64 actions
against debt relief companies for failure to file
requisite state registrations or obtain proper
licenses.
165 See State Case List, supra note 27, for names
of companies under investigation by New York and
Florida.
166 NAAG (Oct. 23, 2009) at 10; NAAG (July 6,
2010) at 1 (‘‘A prohibition on advance fees for debt
settlement services is the most essential element of
the proposed Rule.’’).
167 NAAG (Oct. 23, 2009)at 9.
168 NACCA at 2 (providing general statement of
support without elaboration).
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by the end of 2008.169 At the end of that
period of less than three years, 39% of
the consumers were still active, while
53% had dropped out of the program.170
Thus, over half of enrolled consumers
had dropped out in less than three
years.
A coalition of 19 consumer advocacy
groups filed a comment stating that an
advance fee ban is ‘‘essential’’ to protect
consumers who pay fees in advance but
receive few, if any services.171
According to this comment, debt
settlement firms often mislead
consumers about the likelihood of a
settlement and the consequences of the
settlement process on debt collection
activities and the consumer’s
creditworthiness. The coalition asserted
that having to pay advance fees prevents
consumers from saving enough money
to fund settlement offers satisfactory to
creditors or debt collectors.172
Three legal services offices also
submitted comments supporting the
advance fee ban.173 The comment by
SBLS highlighted eight consumers
whose financial situations had
deteriorated as a result of entering debt
settlement programs; each of them paid
over $1,000 in fees to debt settlement
companies while receiving virtually no
benefits.174 QLS commented that
consumers who leave debt settlement
programs after several months typically
have accumulated little, if any, money
to fund settlements because of the large
upfront fees they were required to
pay.175 QLS recounted the experience of
a husband and wife who paid $3,200 in
fees to a debt settlement provider, only
to be sued by a creditor within five
months. The provider refused to refund
the fees, even though it had not settled
any of the couple’s debts.176
A law professor commented in
support of the advance fee ban, stating
that debt settlement companies should
not be allowed to collect and retain a fee
before any beneficial service is
provided.177 Two creditor trade groups
also supported the advance fee ban.178
169 CO AG at 5. These consumers executed a total
of 1,357 consumer agreements with about 13
companies.
170 Id. at 5.
171 CFA at 8; see also NC AG Testimony, supra
note 25, at 5 (‘‘the advance fee ban . . . is the key to
preventing fraud and ensuring that debt settlement
services will be performed.’’).
172 CFA at 4-5.
173 QLS at 2-3; SBLS at 8; SOLS at 2. In addition,
two additional legal services offices, Mid-Minnesota
Legal Assistance and Jacksonville Area Legal Aid,
were part of the coalition of consumer groups
discussed above.
174 SBLS at 2-4.
175 QLS at 3.
176 Id.
177 Greenfield at 1-2.
178 AFSA at 3; ABA at 2.
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One group stated that its members often
get one or two letters from a debt
settlement service provider, but then
stop hearing from the provider entirely,
even when the creditor requests a
response.179
Some debt relief industry commenters
also supported the proposed rule’s
advance fee ban. One debt settlement
company (CRN) credits its success in
obtaining settlements to its practice of
not charging fees until the service is
performed and the creditor is paid.180
Another debt settlement company (FCS)
stated that it has been implementing a
debt settlement program that does not
require any advance fees.181 A small
trade association, ACCORD, of which
FCS is a member, also supported the
advance fee ban.182 It stated that a ban
on advance fees and a requirement that
fees be based on the savings achieved
would protect consumers from debt
settlement programs that leave them in
worse financial shape than when they
started.183
A third debt settlement company
(USDR) commented that, if an advance
fee ban were imposed, consumers
would be able to evaluate debt relief
companies more easily, and poorly
performing companies would need to
improve their service levels in order to
get paid.184 Moreover, consumers would
be able to change providers if they were
dissatisfied with a company’s services
without forfeiting the large sums they
had paid in fees, thus increasing
competition in the debt relief market.185
For-profit debt relief company
CareOne Services also supported a form
of an advance fee ban,186 noting that the
predominant business model of the debt
settlement industry has been based on
significant upfront fees that make it
difficult for consumers to amass funds
for a settlement, while forcing them to
endure extensive creditor collection
efforts.187 CareOne posited that it would
be economically feasible for it to
provide effective debt settlement
services even with an advance fee
ban.188
Two associations of nonprofit credit
counselors, NFCC and AICCCA,
supported the advance fee ban.189
AICCCA stated that its member CCAs
saw the victims of debt settlement
scams on a regular basis,190 and asserted
that an advance fee ban would both
protect consumers from paying for
promised benefits that may prove
entirely illusory, and force debt
settlement providers to deliver on their
promises if they wish to be
compensated. Other commenters opined
that an advance fee ban would motivate
providers to engage in a more robust
qualification process to ensure that the
program is suitable for the consumer.191
179 AFSA at 9. The second group claimed that an
average of 63% of identified accounts enrolled in
debt settlement programs are charged off, as
compared to only 16% of accounts placed by a
credit counseling agency into a debt management
plan. ABA at 4. Charged off debt is the term used
to describe debt that is written off as a
nonperforming asset by a creditor because of severe
delinquency, typically after 180 days. If a creditor
charges off the debt or sends it to a collection
agency, it ‘‘will likely have a severe negative
impact’’ on a consumer’s credit score. See Fair Isaac
Corp., Credit Q&A, What are the different categories
of late payments and how does your FICO score
consider late payments?, available at (https://
www.myfico.com/CreditEducation/Questions/LateCredit-Payments.aspx).
180 CRN (Oct. 8, 2009) at 1. CRN recommended
allowing a nominal monthly service fee. Id. at 1011.
181 FCS (Oct. 27, 2009) at 2.
182 ACCORD (Oct. 9, 2009) at 1. Another debt
settlement industry association asserted that
ACCORD only has one member. USOBA (Oct. 26,
2009) at 48. As of July 2010, the ACCORD website
lists six members. See (https://www.accordusa.org/
members-area.html).
183 ACCORD (Oct. 9, 2009) at 2.
184 USDR (Oct. 20, 2009) at 2, 12. USDR
encouraged the FTC to allow an initial set-up fee
and monthly fees consistent with the Uniform Act.
185 Id. at 2.
186 CareOne at 4-5. CareOne has traditionally
provided consumers with credit counseling and
DMP services. In 2009, CareOne began a pilot debt
settlement program designed for consumers who do
not qualify for a DMP and who are not candidates
for bankruptcy. Id. at 2.
187 Id. at 4.
188 Id. at 5.
189 NFCC at 1, 12; AICCCA at 6. AICCCA
supported the ban on the condition that the Final
Rule explicitly exempt nonprofit debt relief
providers. AICCCA at 6.
190 AICCCA at 2. Other CCAs stated that they, too,
regularly counsel consumers who paid debt
settlement companies but never received the
promised services. FECA (Oct. 26, 2009) at 4; GP
(Oct. 22, 2009) at 1.
191 CRN (Oct. 8, 2009) at 4; WV AG (Googel), Tr.
at 222; ACCORD (Noonan), Tr. at 275-76.
192 Twenty companies, five trade associations,
two employees of debt settlement companies, three
other entities, and over 190 consumers filed
comments opposing the proposed advance fee ban.
Of these commenters, two industry members
supported a partial ban that would allow debt relief
providers to receive fees to cover administrative
expenses in advance of delivering settlements. CRN
(Oct. 2, 2009) at 10-11; USDR (Oct. 20, 2009) at 2;
see also CSA at 14 (‘‘if the FTC chooses to regulate
the fees charged for debt settlement services,’’ it
should follow the UDMSA framework and allow
specific set-up fees and monthly fees).
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2. Comments Opposing the Proposed
Ban on Advance Fees for Debt Relief
Services
Numerous commenters – in particular,
members of the debt settlement
industry – opposed the advance fee
ban.192 The overall theme of most of
these comments can be summarized as
follows: many enrollees in debt
settlement programs (including some
who drop out before completing the
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program) obtain significant reductions
in their debt. Therefore, debt settlement
is a useful product for many people, the
benefits of which would be lost if
providers went out of business because
they could not collect fees necessary to
fund their operations until they settled
the debts.
The commenters advanced a number
of specific arguments in support of this
position, including the following:
(1) debt settlement and other forms of
debt relief services provide significant
benefits to consumers, which, according
to industry’s comments, is demonstrated
by survey data and the numerous
consumers who are satisfied with their
debt settlement programs; (2) consumers
obtain better outcomes from debt
settlement services than other debt relief
options; (3) advance fees provide needed
cash flow for debt settlement providers
to fund their operations; (4) advance fees
compensate debt settlement providers
for services undertaken before
settlement occurs; (5) advance fees
ensure that debt settlement providers
get paid; (6) the advance fee ban violates
the First Amendment; (7) state
regulation of debt relief services is
preferable to federal regulation; (8) the
TSR is not the appropriate mechanism
for regulating debt relief services; (9) the
problematic practices in the debt
settlement industry are limited to a
relatively few ‘‘bad actors,’’ and the
services are not ‘‘fundamentally bogus;’’
and (10) an advance fee ban does not
provide proper incentives for debt
settlement companies. The following
section addresses each point in turn.
sroberts on DSKB9S0YB1PROD with RULES
a. Point 1: Debt Relief Services Provide
Benefits to a Significant Number of
Consumers
Several industry commenters sought
to demonstrate that debt relief services
provide benefits to a significant
proportion of their customers.193 Some
debt settlement providers and their
representatives submitted data about the
number of debts that they or their
members have settled in recent years.194
193 The FTC has sought data on this issue from
the industry since July 2008. See (https://
www.ftc.gov/opa/2008/07/debtsettlement.shtm)
(Topics for Comment link). In response to the July
2008 request, only TASC provided some
information about success and cancellation rates. It
submitted a so-called ‘‘preliminary study’’
purporting to show ‘‘completion rates’’ ranging from
35% to 60% for consumers in TASC member debt
settlement programs. TASC, Study on the Debt
Settlement Industry, at 1 (2007). The study’s
probative value, however, was limited due to
methodological issues. See TSR Proposed Rule, 74
FR at 41995 n.104; see also NAAG (Oct. 23, 2009)
at 8-9.
194 E.g., TASC (Oct. 26, 2009) at 2 (respondents
to a TASC survey settled in the aggregate almost
95,000 accounts in 2008); FCS (Oct. 27, 2009) at 1
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Several credit counseling companies
also submitted information about the
number of DMPs they have arranged for
their customers.195 In contrast, no debt
negotiation company provided any data
or other information showing that it
successfully achieved interest rate
reductions or other debt alterations for
consumers.
Debt Settlement Data
With respect to debt settlement, some
commenters submitted specific data
purporting to show that they obtain
substantial savings for a significant
share of their customers. The industry
association TASC submitted results
from a 2009 survey covering 75% of
customer debt enrolled in its members’
programs (‘‘TASC survey’’). In addition,
17 commenters provided individual
debt settlement company data.
Collectively, these data fall into five
primary categories:196 (1) completion
and dropout rates, (2) outcomes for
dropouts, (3) average percentage savings
and savings-to-fee ratios, (4) settlement
rates for all enrollees, and
(5) testimonials from satisfied
consumers. Each category is examined
in turn in the following section.
(1) Completion and Dropout Rates
Completion and dropout rates are
important measures of the effectiveness
of a debt settlement program; only
consumers who complete the program
are able to eliminate their debts by using
(FCS and its family of companies have obtained
over 70,000 settlements since 2003); FDR (Oct. 26,
2009) at 3 (FDR has obtained more than 100,000
settlements); Loeb at 1-2 (10 companies settled
23,586 accounts between 2003 and 2009);
Confidential Comment at 2 (company has obtained
21,651 settlements for 24,323 active clients from
March 2007 to Sept. 2009). Although the absolute
number of debts that providers have settled over the
years may be sizable, as discussed below, the record
indicates that many consumers either receive no
settlements or save less than the fees and other
costs that they pay.
195 Cambridge (Jan. 15, 2009) at 1 (171,089
accounts enrolled in DMPs between July 1, 2004
and December 31, 2009); GP (Jan. 15, 2010) at 1
(75,485 accounts enrolled in a total of 13,328 DMPs
in 2009); CareOne at 1 (over 225,000 consumers
enrolled in DMPs); AICCCA at 1 (member CCAs
serve about 500,000 clients enrolled in DMPs).
Only two for-profit credit counseling companies,
CCC and CareOne, commented in this proceeding.
Only CareOne provided data, stating that (1) over
700,000 consumers have called the company for
counseling assistance; (2) over 225,000 customers
enrolled in a DMP; (3) nearly 700,000 customer
service calls have been made; (4) over nine million
creditor payments were processed; (5) nearly $650
million in payments have moved from consumers
to their creditors; and (6) fewer than 35 Better
Business Bureau complaints were filed in the
previous year on approximately 70,000 new
customers, and all had been successfully resolved.
CareOne at 1-2.
196 Most of these commenters did not submit data
in all five categories.
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48471
the service.197 Only a small number of
parties submitted company-specific
completion rate data, however, even
after FTC staff sent letters to
commenters in late December 2009
asking detailed follow-up questions
relating to completion rates.198
The TASC member survey and seven
individual commenters provided some
information about debt settlement
completion and dropout rates. The
TASC survey estimated that 24.6% of
consumers who remained in a debt
settlement program for three years
completed the program – defined as
having settlements for at least 75% of
their overall debt amount – with another
9.8% still active at the three-year
point.199
The TASC survey methodology has
several limitations. First, the survey is
not representative of the entire
industry’s performance. Only 12 debt
settlement companies reported
sufficient data to determine a three-year
dropout rate, a very small number
relative to the hundreds of operating
debt settlement providers.200 These
companies may not be representative of
the industry as a whole and, in fact, may
have been comparatively more
successful.201 Indeed, it is unlikely that
providers that have low success rates
would identify themselves by
participating in a survey the results of
which will be provided to a federal
agency with enforcement authority over
197 See USDR (Oct. 20, 2009) at 3 (citing retention
rates and graduation rates as important indicators
of debt relief service success); RDRI at 6 (the
percent of customers that complete the program
within 39 months is an ‘‘essential metric’’).
A commenter stated that the Commission should
not impose a ‘‘100% standard’’ on debt settlement
companies. FDR (Oct. 26, 2009) at 8; see also
Franklin at 17; MD (Mar. 22, 2010) at 13. Nothing
in the Final Rule would require providers to
achieve any particular completion rate; rather, they
must deliver whatever they claim. For example, if
a provider expressly or by implication represents
that it will eliminate consumers’ debt, consumers
have a right to expect that all of the debts they
enroll in the program will be resolved.
198 The request was in connection with the
November 2009 public forum. The letters are posted
at (https://www.ftc.gov/os/comments/tsrdebtrelief/
index.shtm).
199 TASC (Oct. 26, 2010) at 10.
200 TASC (Mar. 15, 2010) at 4-5. TASC stated that
the survey as a whole was based on 75% of
customer debt enrolled in its members’ programs,
as several very large members participated in the
survey. TASC sent the survey questionnaires only
to the 20 largest TASC members, representing
approximately 80% of the debt settlement
consumers served by TASC members. TASC (Mar.
15, 2010) at 4. The survey included data on over
43,000 consumers who had enrolled in a debt
settlement plan offered by one of the 12 firms that
responded to the survey. TASC (Oct. 26, 2009) at
9.
201 TASC stated that its membership represented
about 25% of the industry. TASC (Housser), Tr. at
61.
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them.202 Second, many of the
consumers counted as ‘‘completed’’ had
significant debts left after exiting the
program.203 Third, TASC members
themselves reported the data to an
accountant hired by the organization;
neither the accountant nor any other
entity validated that the data were
complete or accurate.204
In any event, even assuming that (1)
the survey accurately represents overall
industry performance, (2) 75% of debts
settled is an appropriate demarcation of
‘‘success,’’ and (3) the 9.8% ‘‘still active’’
consumers ultimately receive the
promised results, nearly two-thirds of
enrolled consumers dropped out of the
programs within the first three years.205
In addition to the TASC survey,
individual debt settlement providers
reported a range of dropout rates. A
paper by Dr. Richard Briesch reported
on a sample of 4,500 consumers from
one company, finding that the
cancellation rate was 60% over two
years.206 Three other commenters
202 In general, self-selection and self-reporting
bias can result in an over-representation of
successful respondents. See, e.g., Alyse S. Adams,
et al., Evidence of Self-report Bias in Assessing
Adherence to Guidelines, International Journal for
Quality in Health Care 11:187-192 (1999). In
addition, providers that join trade associations may
tend to conform to higher standards than
nonmembers. USOBA (Ansbach), Tr. at 106; TASC
(Oct. 26, 2009) at 4-5.
203 As noted above, ‘‘completion’’ was defined as
settlement of at least 75% of the individual’s total
debt amount enrolled. TASC (Oct. 26, 2009) at 9.
See CU (Hillebrand), Tr. at 55 (‘‘[c]onsumers are not
getting what they expected to get, if only 25 percent
are even getting close.’’).
204 TASC (Housser), Tr. at 60. See FTC v.
SlimAmerica, Inc., 77 F. Supp. 2d 1263, 1274 (S.D.
Fla. 1999) (holding that defendant’s weight loss
claims were unsupported where, inter alia,
defendant failed to obtain proper scientific
validation of those claims); FTC v. Cal. Pac.
Research, Inc., 1991 WL 208470, at *5 (D. Nev. Aug.
27, 1991) (holding that defendants failed to
properly substantiate hair loss claims because
studies they cited did not meet basic scientific
requirements demonstrating validity and
reliability).
Law enforcement authorities’ experience has
shown that self-reported data may not be reliable.
For example, the New York Attorney General
reported to the GAO that a consumer testified that
she received a ‘‘congratulations’’ letter from the
company for completing a debt settlement program,
citing to settlements on four small accounts, even
though the largest balance included in the program
was not settled, and the creditor sued the consumer
for the full amount of that debt, plus penalties and
interest. GAO Testimony, supra note 50, at 26. In
addition, the GAO reported that some consumers
who finished a debt settlement program
‘‘complained of being deceived and harmed by the
group. Nearly half of them actually paid more than
they owed.’’ Id. at 25.
205 The Commission analyzes industry data on
outcomes for dropouts in the following subsection,
Section III.C.2.a.(2).
206 JH (Oct. 24, 2009) at 20 (see attached paper,
Richard A. Briesch, Economic Factors and the Debt
Management Industry 2 (Aug. 2009) (‘‘Briesch
paper’’)). The paper is based on data from Credit
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16:17 Aug 09, 2010
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reported dropout rates of 71.9%,207
54.4%,208 and 20%.209 Some debt
settlement providers reported that
careful screening, strong customer
service, and full disclosure greatly
reduced the number of dropouts.210
As several commenters noted, not all
dropouts are attributable to the failure of
the provider.211 Several commenters, on
Solutions, identified on page 15 of the Briesch
paper in a footnote.
207 SDS (Jan. 22, 2010) at 2. Of consumers
enrolled in the program at least 36 months earlier,
fewer than 17% had completed the program and
11.2% were still active.
208 DMB (Feb. 12, 2010) at 6. Of consumers who
had enrolled in the program at least 36 months
earlier, about 40% had completed the program and
about 5% were still active.
Debt settlement provider FDR provided data
about completion rates, but its data also comprised
a very substantial part of the TASC data;
accordingly, its data are not a separate reference
point. Specifically, FDR stated that 32% of the
enrollees who remained in its program for three
years or more completed the program with 100%
of debts settled, while 10.3% were still active.
These numbers were based on 7,803 consumers
who had enrolled in the FDR program at least 36
months before the analysis was performed. FDR
(Oct. 26, 2009) at 10. Therefore, 57.7% of
consumers dropped out within three years of
entering the program. See id.
Debt settlement company Orion also provided
some completion data. It stated that out of 825
customers who had made at least one payment,
approximately 29% had completed the program,
and 12.7% were still active. Orion (Jan. 12, 2010)
at 5. It noted that the numbers were based upon its
former business model, in which customers saved
funds to be used for settlements in their own bank
accounts, rather than in special purpose accounts
monitored by the company. Id.
209 JH (Jan. 12, 2010) at 5. Of consumers who had
enrolled in this debt settlement program at least two
years and nine months earlier, about 41% had
completed the program and about 39% were still
active. The company considered fewer than 1,000
consumers in calculating the dropout rate, as it had
only been providing services for two years and nine
months at the time of the response. Summary of
Communications with FTC Staff Placed on the
Public Record (Apr. 13, 2010).
210 ACCORD (Oct. 9, 2009) at 3. In addition, debt
settlement provider CRN reported that of all
consumers that had enrolled in its program from
April 2007 through September 2009, 39% had
completed the program. CRN (Jan. 21, 2010) at 6.
CRN has enrolled 1,218 consumers in total, and it
stated that its practice of refraining from charging
fees other than the initial membership fee of $495
allows its customers to achieve success sooner. Id.
at 2, 4; CRN (Oct. 8, 2009) at 1. CRN’s business
model is unique; after receipt of the initial
membership fee, it provides instructions to
consumers on how to achieve debt settlements by
calling creditors themselves. Subsequently, if the
consumer specifically requests help, the company
negotiates on the customer’s behalf and charges
additional fees if it obtains successful settlements.
CRN (Oct. 8, 2009) at 1. CRN did not provide data
separately for consumers using its do-it-yourself
model and those using its negotiation services. See
CRN (Jan. 21, 2010) at 2, 6.
211 JH (Oct. 24, 2009) at 34 (see attached Briesch
paper at 16); Loeb at 4 (citing Briesch paper);
Arnold & Porter (Mar. 17, 2010) at Exhs. 4 & 5; MD
(Mar. 22, 2010) at Exhs. E-8 & E-9; see also FTC v.
Connelly, 2006 WL 6267337, at *11-12 (C.D. Cal.
Dec. 20, 2006) (holding that the reasons for the
approximately 75% dropout rate for a debt
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Sfmt 4700
the other hand, asserted that providers
are primarily responsible for the
dropouts, because they enroll
consumers who are not financially
suitable for the program, collect large
fees in advance that are not adequately
disclosed, and ultimately fail to settle
the debts.212 Several commenters
provided survey information about the
reasons consumers drop out, finding
that consumers drop out for various
reasons, e.g., because they paid off the
debts themselves, settled the debts
themselves, failed to save enough
money for settlements, filed for
bankruptcy, or experienced ‘‘buyer’s
remorse.’’213
In any event, the relevant issue for
purposes of determining whether the
advance fee ban is justified is the extent
to which enrollees receive a net benefit
settlement program were genuine issues of fact.
Defendants claimed that consumers dropped out
because of their inability to save money for
settlement purposes, whereas the FTC contended
that consumers dropped out because of lawsuits,
garnishments, property liens and other negative,
undisclosed consequences of participation in the
program.).
212 NAAG (Oct. 23, 2009) at 4-8, CFA at 9; SBLS
at 1-4; CareOne at 4; see GP (Oct. 22, 2009) at 3;
ACCORD (Feb. 5, 2010) at 3 (‘‘the more the fee
structure is weighted toward the settlement fee, the
higher the completion rate.’’).
213 JH (Oct. 24, 2009) at 34 (see attached Briesch
paper at 16). This survey does not establish how
many borrowers fall into each category, as 56% of
consumer respondents chose ‘‘other’’ as the reason
they dropped out. Id. In any event, the survey
responses do not establish who is responsible for
the dropouts. Indeed, if a consumer cannot afford
to make the payments or files bankruptcy, it is not
clear whether the consumer failed to complete the
program because the provider misled the consumer
about the amount of the monthly payments or the
timing of the fees; the provider failed to engage in
an effective suitability analysis; or the consumer
took on new debt that made the program
unsustainable.
A different survey of 129 consumers who
enrolled with a particular debt settlement provider
and dropped out of the program after completing
50% of the program found that: 32% cancelled
because they decided to settle the debts on their
own; 42% could no longer afford or were not
paying the monthly payment; 9% were generally
dissatisfied; 9% were categorized as ‘‘account lost
through collection activity; could no longer collect;’’
5% were categorized as ‘‘unwilling to go through
the legal process,’’ and 5% were categorized as
‘‘other.’’ QSS (Oct. 22, 2009) at 2.
A third provider submitted survey information
about 20,166 consumers who dropped out of the
program. The most frequent responses were:
customer decided to file bankruptcy (24.9%);
customer made other arrangements (16.8%); and
customer did not have sufficient money in bank
account for payments (11%). Arnold & Porter (Mar.
17, 2010) at Exhs. 4 & 5.
Finally, a provider submitted results of a
customer exit survey of an unspecified number of
consumers who dropped out of the provider’s
program; the most frequent responses were:
customer did not have sufficient money in bank
account for payments (28.6%); customer could not
afford payments (15.9%); customer decided to file
bankruptcy (14%); and customer made other
arrangements (9.5%). MD (Mar. 22, 2010) at Exh. E8.
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from the program. The net benefit takes
into account whether consumers save
more money than they paid in fees and
other costs; it also considers other
harms to consumers that result from
participation in the program, such as
harm to creditworthiness and continued
collection activity in many cases. In
addition, by enrolling in a debt
settlement program, consumers forgo
other alternatives, such as filing for
bankruptcy, borrowing money from a
relative, negotiating directly with
creditors, or enrolling in a credit
counseling program that may be better
alternatives for them. Thus, many
consumers suffer an opportunity cost
when they enroll in debt settlement
programs that do not benefit them.214 As
discussed below, consumers who drop
out of the program prior to completion
generally do not obtain a net benefit.215
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(2) Outcomes for Dropouts
As stated above, a major concern with
debt settlement services is that most
consumers drop out of the program after
paying large, unrefunded fees to the
provider. In response, industry
commenters provided data purporting to
show that a significant number of their
dropouts obtained at least some value
from the program in the form of one or
more settled debts, prior to dropping
out. It is true that some consumers who
enroll in debt settlement programs,
including some of those who
subsequently drop out, may obtain some
savings. For the reasons explained
below, however, the submitted data
provide little information about the
proportion of dropouts who receive a
net benefit from the program. To the
extent that the net benefit can be
estimated, it appears that dropouts
generally pay at least as much in fees
and other costs as they save in reduced
debts.
Several industry members or groups
provided statistics on the number of
settlements that dropouts obtained prior
to exiting the program. TASC reported
that 34.8% of the dropouts in its survey
received at least one settlement – which
means that 65.2% of the dropouts
(representing over 42% of all consumers
who enrolled) received no
settlements.216 It also reported that the
dropouts saved $58.1 million in the
aggregate (based on debt amounts at the
time of settlement).217 These dropouts
paid $55.6 million in fees, however,
214 Summary of Communications (June 16, 2010)
at 2 (consumer group comments).
215 SBLS (Tyler), Tr. at 187-88; see discussion of
industry data on outcomes for dropouts in Section
III.C.2.
216 TASC (Oct. 26, 2009) at 10; CRL at 4.
217 TASC (Mar. 15, 2010) at 3.
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which alone virtually cancel out the
savings. When the other costs associated
with the program (e.g., creditor late fees
and interest) are factored in, it is likely
that the costs exceed the benefits.218
Moreover, as described earlier, there are
a number of methodological concerns
about this survey that likely skew the
results in the direction of showing
greater success.
Dr. Briesch also analyzed a second
company’s data regarding dropouts. In
that analysis, 43% of the dropouts
settled at least one account.219 The 57%
of dropouts who did not settle any
accounts clearly did not obtain a net
benefit from the program, having paid
and forfeited at least some amount of
fees. Even as to those consumers who
did obtain one or more settlements
before dropping out, Dr. Briesch did not
report how much consumers paid in
fees, nor did he report how many
accounts were settled out of the total
number of accounts enrolled in the
program.
Another debt settlement provider
reported that it had settled at least one
account for 30% of its dropouts.220 In
that company’s case, 70% of dropouts
did not receive any benefit from the
218 To this point, TASC asserted that because
interest and fees continued to accrue during the
course of the program, if a consumer is in the
program for two years and settles his debt for the
amount that he owed at enrollment, he received a
large benefit from the program. TASC (Young), Tr.
at 56-57. Consumers reasonably expect, however,
that the program will substantially reduce the debt
they carry when they enter the program, not that
much or all of the ‘‘benefit’’ is from a reduction in
the additional debt that accrues during the program.
In one case, the Commission found that a
telemarketer represented that the company could
‘‘negotiate your debt down to about 50 cents on the
dollar . . . [so that] you’re looking at about $15,000,
$16,000 in debt as opposed to [the] $30,000’’ owed
at the time of the call. FTC v. Debt-Set, No. 1:07cv-00558-RPM, Mem. Supp. Mot. T.R.O. at 9-10 &
Exh. D (D. Colo. Mar. 20, 2007); see also id. Exh.
N (telemarketer representing that ‘‘on $30,000
[owed], our settlement would be about $19,500’’);
see also FTC v. Edge Solutions, Inc., No. CV-074087, Mem. Supp. Mot. T.R.O., Exh. PX-6 (E.D.N.Y.
Sept. 28, 2007) (consumer stating that ‘‘[a]fter telling
[the telemarketer] what my credit card balances
were, [he] informed me that [defendant] could settle
my $18,882 debt for $11,880’’).
In a similar example, a large TASC member, FDR,
reported that the 4,496 customers who dropped out
of its program before completion reduced their debt
by approximately $9.1 million, based on their debt
at the time of enrollment, and paid $8.7 million in
fees. FDR (Jan. 13, 2010) at 4; see also FDR (Oct.
26, 2009) at 10. Thus, on average, each of the 4,496
terminated customers during this period saved $89.
219 According to Dr. Briesch, dropouts received
settlements at a similar rate to consumers who
stayed active in the program. See Briesch (dated
Oct. 27, 2009, and filed with the FTC on Nov. 5,
2009) at 1-2 (stating that these dropouts settled at
least one account, and the average settlement
percentage on the settled accounts was 58%,
meaning that the average savings percentage was
42%).
220 SDS (Jan. 22, 2010) at 3.
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program, and even as to the remaining
30%, there is no evidence that the
consumers received savings
significantly greater than the fees and
costs they paid.
(3) Average Percentage Savings and
Savings-to-Fee Ratios
Many debt settlement providers
advertise that consumers using their
services achieve debt reductions within
a range of percentages, often 40% to
60%.221 In their public comments, debt
settlement providers reported that they
achieved average savings ranging from
39% to 72%.222 The Commission
221 In its review of 100 debt settlement websites,
supra note 50, FTC staff found that 86% of websites
made specific savings claims. The most frequently
used percentage claims were 40% to 60%, 50%,
and up to 70%; see also GAO Testimony, supra
note 50, at 19.
222 TASC (Oct. 26, 2009) at 11 (average debt
reductions were 55% of outstanding balances in
2008 and 58% in the first six months of 2009 for
14 respondents in TASC survey); USOBA (Jan. 29,
2010) at 3 (51 respondents provided information to
the trade association; the average percentage
reduction from the amount owed at enrollment
ranged from 27.9% to 72%, and the mean
percentage reduction for all respondents was
53.23%); FDR (Oct. 26, 2009) at 3 (55.3% in 2008);
JH (Oct. 24, 2009) at 35 (see attached Briesch paper
at 17) (among consumers who received settlement
of at least one account, savings were over 50% of
the original amount owed); FCS (Oct. 27, 2009) at
1 (49% reduction of the debt calculated from the
time of enrollment); CRN (Jan. 12, 2010) at 3
(savings of 67% of the debt at the time of
enrollment); SDS (Jan. 22, 2009) at 1 (savings of
51.19% of the debt at the time of enrollment); Orion
(Jan. 12, 2010) at 4 (‘‘For those consumers who have
completed the program, the settlements have
typically been between 50-75% of their incoming
debt.’’); Loeb at 9 (providing raw numbers for ten
unnamed companies without any description of the
methodology; percentage saved ranged from 38.73%
to 71.66% and averaged 45.15%); DRS (Jan. 21,
2010) at 1 (savings of 44% of the debt at the time
of enrollment; 53% at the time of settlement).
In addition, QSS conducted surveys on behalf of
TASC and NWS. The QSS-TASC survey consisted
of 691 exit interviews of former customers of
‘‘certain TASC members,’’ including both dropouts
and successful graduates, and reported that 69% of
settled accounts experienced a balance reduction of
at least 40%. QSS (Oct. 22, 2009) at 7. The QSSNWS survey consisted of 329 exit interviews and
reported that 79% of consumers settled their credit
card debts at a discount of at least 40% or more of
the outstanding balance. Id. at 18. In reporting on
these surveys, QSS provided limited information
about the sample surveyed, such as the proportion
of the relevant consumer population the
interviewees represented or whether the TASC
members involved were representative of the
industry generally. NWS (Feb. 17, 2010) at 2-3.
Moreover, the labels on the electronic files
submitted by QSS indicate that the interviews were
conducted with consumers from no more than five
companies. QSS requested and received
confidential treatment pursuant to FTC Rule 4.9(c),
16 CFR 4.9(c), for the recorded interviews contained
on the electronic files.
The USOBA comment provided selected data
about one of its member companies, which it
claimed to have verified. The comment asserted
that this member had settled significant numbers of
consumer debts for 53 cents on the dollar, based on
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believes, however, that the methodology
used to calculate these percentages is
fundamentally flawed. Specifically, the
calculations do not account for
(1) interest, late fees, and other creditor
charges that accrued during the life of
the program; (2) the provider’s fees;
(3) consumers who dropped out or
otherwise failed to complete the
program; and (4) debts that were not
settled successfully. By failing to
account for these factors, the providers
substantially inflate the amount of
savings that consumers generally can
expect. The following paragraphs
discuss each of these points in turn.
First, some commenters calculated
‘‘savings’’ without accounting for the
additional debt and losses consumers
incur as a result of interest, late fees,
and other charges imposed by the
creditor(s) or debt collector(s) during the
course of the program. For example, if a
consumer enrolls $10,000 in debt, and
the provider represents that it can
achieve a 40% reduction, the consumer
reasonably expects to have to pay
$6,000 to completely resolve his debts.
If, however, the size of the debt
increases over the course of the program
due to interest and creditor fees of
$2,000, the consumer will have to pay
$6,000 plus an additional $1,200 to
cover the additional creditor charges
(the 40% reduction would apply to the
$2,000 in creditor charges as well as the
original balance). Accordingly, the
consumer must actually pay a total of
$7,200 to settle the $10,000 in debt he
enrolled, and he saves $2,800. Thus, the
percentage of actual savings is lower
than the 40% represented by the
provider. In this example, putting aside
the other issues, the percentage of
savings would be 28%.
Second, the industry data generally
exclude provider fees in calculating
percentage savings and thereby inflate
the actual amount consumers saved. For
example, if the provider charges $3,000
in fees to consumers with $10,000 in
the amount of the debt at the time of enrollment,
which would equate to savings of 47%. USOBA
reported that this company had settled 32,450
accounts totaling $174 million in debt settled.
USOBA provided no other information about the
methodology used to arrive at these figures, making
it difficult to evaluate its reliability. USOBA (Oct.
26, 2009) at 28-29.
Another debt settlement company stated that it
had settled between 257 and 992 accounts with
each of ten creditors and that debt reductions
ranged from 58.07% to 61.57%. MD (Mar. 22, 2010)
at Exh. E-8. The company provided information
only for the ‘‘top ten’’ largest creditors; it did not
explain whether these creditors were representative
or why it chose to highlight results from these
creditors. The comment provided virtually no
information about the total population of accounts,
nor any information about the amount of fees that
consumers paid to the provider.
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debt and represents that the consumers
will obtain a 40% reduction, consumers
who expected to be debt-free with the
payment of $6,000 actually must pay
$9,000, not counting possible penalties
and interest. The actual percentage
savings would be 10%, putting aside the
other issues. Although consumers likely
presume the provider charges some fees,
it is unlikely they would realize that the
fees are so substantial that they exceed
savings for many consumers, especially
because debt settlement advertisements
and websites generally do not disclose
the fees.223 Even an industry
representative has stated that the
various debt settlement fee models are
confusing.224
Third, commenters often considered
only the savings associated with
consumers for whom settlements were
obtained and excluded all those who
dropped out of the programs.225 One
analysis removed 78% of the provider’s
customers from the sample and merely
reported the settlements received by the
remaining customers, excluding those
who had dropped out of the program
and those who were still active but had
not yet settled a debt.226 Fourth, even
among the group that had settled at least
one debt and therefore was included in
the analysis, the savings calculations
accounted only for those individual
accounts that actually were settled,
excluding those that were not.227
223 Of the 100 websites FTC staff reviewed, supra
note 50, staff found that only 14% of debt
settlement websites disclosed the specific fees that
a consumer will have to pay upon enrollment in the
service. An additional 34 out of the 100 websites
mentioned fees but did not provide specific fee
amounts. The Commission’s law enforcement
experience bears this out as well. See, e.g., FTC v.
Debt-Set, Inc., No. 1:07-cv-00558-RPM (D. Colo.
filed Mar. 19, 2007); see also New York v. Credit
Solutions, No. 401225 (N.Y. Sup. Ct. N.Y. Cty. filed
May 19, 2009) (Complaint, ¶ 17).
224 Smart Money, Debt Settlement: A Costly
Escape (Aug. 6, 2007)(quoting Jenna Keehnen, the
executive director of USOBA, as saying, ‘‘I have
seen every kind of (fee) model you can think of . . . .
It’s very confusing.’’), available at (https://
articles.moneycentral.msn.com/SavingandDebt/
ManageDebt/DebtSettlementACostlyEscape.aspx).
225 See supra note 222.
226 JH (Oct. 24, 2009) at 33 (see attached Briesch
paper at 15). In Dr. Briesch’s comment to the FTC
following publication of the paper, he reported that
among active consumers in the sample, only 55.7%
had obtained at least one settlement. Briesch (dated
Oct. 27, 2009 and filed with the FTC on Nov. 5,
2009) at 6-7. In arriving at the 78% figure stated in
the text, the FTC calculated that 60%, or 2,700, of
the 4,500 consumers in the database had dropped
out; out of 1,800 active consumers, 44.3%, or 797,
had not obtained any settlements at the time the
data were collected. Thus, only 1,003, or 22.3% of
the sample, were actually included in the analysis.
See CU at 6.
227 For example, Dr. Briesch stated that on
average, about 50% of the consumer’s debts were
settled. JH (Oct. 24, 2009) at 35 (see attached
Briesch paper at 17).
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No commenter provided the
information necessary for the
Commission to calculate actual average
savings amounts using an appropriate
methodology. Because the savings
amounts reported by commenters were
calculated using methodologies that
substantially overstate the savings,228
the Commission concludes that the
actual savings, if any, generally
achieved by consumers in a debt
settlement program are significantly
lower than the average savings amounts
commenters reported.229
In addition to savings percentages,
several commenters provided ‘‘savingsto-fee ratios.’’ These ratios purport to
compare the debt reductions consumers
have received from debt settlement
programs to the amount consumers have
paid in fees to show the value provided
to consumers.230 The ratios, however,
See supra note 222.
In further support of their contention that debt
settlement service providers obtain successful
outcomes for consumers, some commenters asserted
that debt settlement providers obtain more
favorable settlements than consumers could obtain
on their own. See Figuliuolo at 4 (‘‘Debt settlement
companies generally have substantial experience
dealing with creditors, have access to large
quantities of data, can engage in sophisticated
analysis of those data, have a good understanding
of what sorts of deals can realistically be struck
with particular creditors, develop ongoing
relationships with those creditors, and importantly
their clients generally have the capital to fulfill the
negotiated settlement at the time of negotiation.’’);
Franklin at 8-13. These commenters provided
limited evidence in support of their assertions.
Moreover, even if the assertions were true, they do
not support the sorts of specific savings claims that
providers have made, nor do they counsel against
imposition of an advance fee ban.
230 The TASC survey reported that customers of
the companies that participated in the survey,
including dropouts, received $245 million in
savings at a cost of $126 million in fees, a savingsto-fee ratio of nearly 2 to 1. TASC (Oct. 26, 2009)
at 10. The calculations, however, do not account
for interest, late fees, and other creditor charges that
accrued during the life of the program.
FDR asserted that active customers who had been
in the program for at least three years reduced their
debt by $6.5 million and paid $3.3 million in fees,
a 1.97 to 1 ratio; completed customers reduced their
debt by $25.2 million and paid $8.8 million in fees,
a 2.86 to 1 ratio; and terminated customers reduced
their debt by $9.1 million and paid $8.7 million in
fees, a 1.05 to 1 ratio. On average, each of the 4,496
terminated customers saved $89. FDR also
calculated that enrollees as a whole reduced their
debt by $40.8 million and paid $20.8 million in
fees, a 1.96 to 1 ratio. FDR (Jan. 14, 2010) at 4-5.
In these calculations, FDR estimated the amount
consumers owed at enrollment to determine the
savings.
NCC reported that its savings-to-fee ratio was 1.5
to 1. Arnold & Porter (Mar. 17, 2010) at Exh. 1. Total
fees paid were approximately $3 million, and total
customer savings were approximately $4.5 million,
a 1.5 to 1 savings-to-fee ratio. Id. NCC provided no
information regarding whether the calculations use
balances at enrollment or at settlement, the number
of consumers who completed the program, or
whether the data covered all consumers who
completed the program.
A debt settlement company provided confidential
information, pursuant to FTC Rule 4.9(c), 16 CFR
228
229
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The CSA comment also did not disclose
the amounts of the debts that were the
subjects of the early offers, and it may
be the case that the early settlements
tended to be for relatively small
debts.235 Finally, as was true with the
Briesch study, CSA did not provide the
amount of savings from the early
settlements, nor the amount paid in fees
by consumers. Thus, the data do not
show whether consumers in CSA’s
program experienced a net benefit or net
loss.
A second provider stated that in
recent years, 40.4% of its customers had
settled at least one debt within the first
year after enrolling.236 Thus, almost
60% failed to settle even one debt
within that first year. Furthermore, the
company provided no information about
the amount of savings dropouts
obtained from settlements, nor the
amount consumers paid in fees.237
(4) Settlement Rates for All Enrollees
Several commenters asserted that
many consumers receive settlement
offers soon after enrollment and before
they pay substantial fees to the
provider.231 The CSA comment reported
that among consumers who remained in
CSA’s program for one month or more,
56% received at least one settlement
offer.232 The CSA comment, however,
did not provide any information as to
whether consumers accepted, or were
able to fund, the offers.233 Moreover, the
data do not measure the drop out rate
or the success of enrollees as a whole.234
sroberts on DSKB9S0YB1PROD with RULES
only account for debts that are settled;
they fail to account for increased
balances on debts that were not settled.
Assessing whether consumers benefitted
from the programs would require review
of individual consumer circumstances,
as well as determining harm to
creditworthiness and harm resulting
from continued collection activity.
Additionally, neither the TASC survey
respondents nor the individual
commenters are representative of the
industry; TASC selected its largest
members, and only some of them
provided responsive information. Thus,
although the savings-to-fee ratios
provided to the Commission suggest
that some consumers of debt relief
services may have benefitted to a certain
extent, they do not establish that
consumers generally achieved more in
savings than they paid in fees and other
expenses for their debts as a whole.
(5) Testimonials from Satisfied
Consumers
Two-hundred thirty-nine consumers
filed comments about their experiences
with debt settlement companies, 193 of
which expressed positive views. Several
industry commenters also incorporated
positive consumer testimonials into
their comments.238
The Commission does not question
that some consumers have had favorable
experiences with debt settlement. That
fact, however, does not establish that
consumers generally benefit from these
programs, or that they receive the
results they were promised.239
4.9(c), reporting that its savings-to-fee ratio was 1.2
to 1, as total fees paid were almost $900,000 and
total customer savings were slightly over $1
million. The company provided no information
regarding whether the savings calculation used
balances at enrollment or at settlement, the number
of consumers who completed the program, or
whether the data covered all consumers who
completed the program.
231 If consumers obtain settlements soon after
enrollment, providers should not be adversely
affected by a ban on collecting fees before they
procure settlements. As explained below, however,
the record does not support this assertion.
232 For consumers who stayed in the program for
a minimum of three months, 67% received at least
one offer (and 47% received at least three); among
consumers who stayed in the program for a
minimum of six months, 77% received at least one
offer and 58% received three or more offers. All
consumers who stayed in the program for 36
months received five or more offers. CSA at 5-6; see
also CSA (Witte) at 29-30 (‘‘And in the first month,
we’re able to get 56 percent of the people one offer
and 28 percent of the people five or more offers, just
in the first month. And I think everyone can agree
that’s pretty remarkable and sort of stands against
what was in the [NPRM] that no work is being done
at the beginning.’’).
233 See SBLS (Tyler), Tr. at 40 (‘‘I had a client who
got three offers. She had no money in the escrow
account. She had no money to pay the offer.’’).
234 The comment only reported results for
consumers who remained in the program until – or
beyond – each time interval. Therefore, consumers
who dropped out of the program by the end of each
interval were excluded from the calculations of the
next group of consumers.
235 See RDRI at 5 (noting that settlement
companies may begin with customer accounts that
have the smallest balances or with ‘‘friendly’’
creditors).
236 SDS (Jan. 22, 2010) at 3.
237 Another commenter stated that its figures
were difficult to estimate but provided rough
figures. The commenter estimated that of its
customers who stayed in the program for at least
four months, 75% received at least one settlement
in the first year. It also estimated that, of customers
who stayed in the program for at least one year,
more than 95% had at least one debt settled within
two years. Finally, it estimated that about 15% to
20% of its customers drop out without settling any
debts. The commenter noted that a significant
portion of customers revoke their enrollment before
six months and receive a refund; these individuals
were not counted in any of the above statistics.
Orion (Jan. 12, 2010) at 5.
238 USOBA (Oct. 26, 2009) at 85-212; CSA at 2247; DRS (Sept. 29, 2009) at 3-13; see also Franklin
at 7-8.
239 Similarly, in assessing whether a success or
performance claim is deceptive under Section 5 of
the FTC Act, courts consistently have held that the
existence of some satisfied consumers is not
adequate substantiation. See, e.g., FTC v. Amy
Travel Serv., 875 F.2d 564, 572 (7th Cir.1989), cert.
denied, 493 U.S. 954 (1989); FTC v. Five-Star Auto
Club, Inc., 97 F. Supp. 2d 502, 530 (S.D.N.Y. 2000);
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Individual consumer testimonials are,
by their nature, anecdotal; they do not
constitute a representative sample of
consumers who have enrolled in debt
settlement programs.240 Moreover, it is
not clear for many of the testimonials in
the record that the individual consumer
actually benefitted financially from the
program. Many of the consumers did
not provide any specific information
about their debt settlement
experiences,241 and, for some other
consumers, it was not clear that they
had obtained any settlements at the time
they submitted their comment.242
In addition to the individual
consumer comments, the QSS-TASC
customer survey discussed previously
included a satisfaction question. The
survey concluded that 88% of
consumers said they were ‘‘satisfied’’ or
‘‘very satisfied’’ with their settlement
amounts.243 As explained above,
however, QSS did not provide any
information as to whether the
consumers were representative in any
sense of the population of consumers
who use debt settlement services.244
b. Point 2: Debt Settlement is Superior
to Other Debt Relief Services
Several industry commenters argued
that the Commission should not impose
an advance fee ban on debt settlement
services because they provide better
outcomes for consumers than other
types of debt relief, particularly
bankruptcy and DMPs.245 The Briesch
paper contended that consumers pay
less overall in payments and fees in a
successful debt settlement plan than in
FTC v. SlimAmerica, Inc., 77 F. Supp. 2d 1263,
1273 (S.D. Fla. 1999).
240 This is especially true here, where some
providers actively solicited positive comments from
specific consumers. Ho at 2 (attaching email from
debt settlement company encouraging the consumer
to send positive comments to the FTC).
241 See, e.g., Allen at 1; Clement at 1; Garner at
1; Gecha at 1; Houghton at 1; Kaiser at 1; McInnis
at 1; Neal at 1; Seigle at 1; Taillie at 1.
242 See, e.g., Wheat at 1; Silverman at 1; Paquette
at 1; Pratt at 1. Although an industry association
argued that positive comments from consumers
before they achieve any settlements shows that the
companies provide value aside from obtaining
settlements (USOBA (Oct. 26, 2009) at 33-34), the
overriding purpose for which consumers enroll in
debt relief programs is to resolve their debts, not to
receive other ‘‘benefits.’’ See WV AG (Googel), Tr.
at 45; SBLS (Tyler), Tr. at 38. Indeed, in some of
the consumer comments, it was not even clear that
the consumer had actually participated in a debt
settlement program. See, e.g., Atkins at 1; Brodie at
1; Cheney at 1; Hargrove at 1; Hinksor at 1.
243 QSS (Oct. 22, 2009) at 8. In addition, the
survey reported that 82% of consumers had an
‘‘Excellent’’ or ‘‘Good’’ experience in the debt
settlement program. Id. at 9.
244 Supra note 222.
245 In fact, the Final Rule applies to for-profit
DMPs as well as debt settlement and other debt
relief services.
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a DMP.246 The paper included a
hypothetical example of a consumer
with $10,000 in debt who is on a DMP
that lowers his credit card interest rates
to 10%, requires the consumer to pay
his debt over a period of five years, and
charges a fee of $15 per month. Based
on these assumptions, that consumer
would pay $13,648 in total payments
and generate $1,537 in revenue for the
CCA.247 In contrast, if the consumer
enrolls in a debt settlement program that
reduces his debt by 50%248 and imposes
a fee of 15%, that same consumer would
pay $6,500 in total payments and
generate $1,500 in fees for the debt
settlement provider.
However, credit counseling and debt
management provide entirely different
benefits from debt settlement, and it is
misleading simply to measure how
much a hypothetical consumer saves
from each program.249 Dr. Briesch’s
246 JH (Oct. 24, 2009) at 39 (see attached Briesch
paper at 21); see also USOBA (Oct. 26, 2009) at 2526. Dr. Briesch also asserted that credit counseling
has a higher dropout rate which, at different points,
he asserts is 65% or 74%. The paper provides no
citation to support the 65% number and cites to an
unnamed NCLC report that relies on a National
Foundation for Credit Counseling report for the
74% figure. A 2003 NCLC report actually cites a
79% dropout rate, citing to an earlier report
published in 1999. National Consumer Law Center
& Consumer Federation of America, Credit
Counseling in Crisis 23 (April 2003). However, the
dropout rates on DMPs are not comparable to
dropout rates on debt settlement plans, as the initial
fees are generally much lower for DMPs, and
consumers have received the promised service – a
creditor-approved plan that allows them to pay
modified amounts if they make all of the required
payments.
247 JH (Oct. 24, 2009) at 39 (see attached Briesch
paper at 21).
248 Dr. Briesch assumes the savings are based on
the debt owed at the time of enrollment.
249 GP (Oct. 22, 2009) at 2 (‘‘With a DMP, the
consumer is receiving ongoing benefits each month
in the form of waived fees, lower interest rates and
lower balances. In debt settlement, the consumer
does not receive any benefits until a settlement is
actually made, if it occurs at all.’’).
Additionally, Dr. Briesch’s comparison of the
relative costs to consumers of credit counseling and
debt settlement was skewed. In calculating the
‘‘total fees paid’’ for credit counseling, he included
the full amounts of fair share payments that
creditors make to the agency. JH (Oct. 24, 2009) at
39 (see attached Briesch paper at 21); see also CSA
at 9; Loeb at 2-3. Consumers do not make these
payments, however. Moreover, the author offered
no evidence that fair share payments are equivalent
to the forgiven principal balance either in terms of
dollar amounts or in overall benefits to the creditor.
Nor did he consider whether creditors place value
on the educational services that most credit
counseling services provide, such as advice on
budgeting. CU at 3; see also Consumer Federation
of America, American Express, & Georgetown
University Credit Research Center, Evaluating the
Effects of Credit Counseling, (2006) (finding that
effective debt management plans contain a
meaningful educational component, ‘‘significantly
improved credit profiles,’’ and a reduced risk of
bankruptcy filing, which the report attributed to
‘‘the DMP experience itself, e.g., budgeting to make
regular DMP payments, continued interaction with
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analysis does not account for a
significant advantage of DMPs:
consumers enrolled in DMPs receive the
benefits – in the form of creditor
concessions – within a short time,
providing more certainty than debt
settlement and eliminating additional
collection efforts. Late fees and other
penalty fees generally stop accruing on
a DMP. In contrast, consumers who
enter a debt settlement program
typically do not receive benefits (i.e.,
settlements) for many months, if not
years. During that extended period, the
consumer has no certainty that he or she
will be successful, and creditor
collection efforts are likely to
continue.250 In addition, consumers
obtain some benefits from a DMP even
if they do not complete the programs
because most of each monthly payment
goes to their creditors and reduces their
overall debt balance. In contrast, in the
typical debt settlement plan, most of the
money, for the first several months, goes
to the non-refundable fees of the
provider.
Dr. Briesch’s analysis also failed to
consider the relative impact of debt
settlement and DMPs on consumers’
creditworthiness, a significant factor in
determining under which type of
program a consumer would obtain a
better ‘‘outcome.’’251 Indeed, Dr. Briesch
employed very optimistic
assumptions in the debt settlement
examples – either the consumer can
afford monthly payments of $625 for
and reinforcement from the counseling agency’’);
Cambridge (Oct. 26, 2009) at 1.
250 See GP (Jan. 15, 2010) at 2.
251 The record does not contain conclusive
evidence on this issue. The GAO reported that
according to FICO, stopping payments to creditors
as part of a debt settlement program can decrease
credit scores anywhere between 65 to 125 points.
GAO Testimony, supra note 50, at 10. In addition,
missed payments leading up to a debt settlement
can remain on a consumer’s credit report for seven
years, even after a debt is settled. Id. A consumer
testified that her credit score was harmed due to her
enrollment in a debt settlement program. Haas
Testimony, supra note 73, at 4 (‘‘Our credit scores
had gone from excellent to poor. All credit
extended to us now is at a higher rate – if at all.
Banks who once gladly financed our cars won’t look
at us. Insurance companies have given us higher
quotes due to our credit history.’’). According to a
CCA commenter, the presence of settled accounts
on a credit report is ‘‘clearly a danger sign.’’
Cambridge (Oct. 26, 2009) at 1.
In contrast, a debt settlement industry commenter
asserted that debt settlement may lead to improved
creditworthiness and improved credit scores, as
compared to bankruptcy or credit counseling. JH
(Oct. 24, 2009) at 15. However, the NERA Economic
Consulting report cited and attached to the
foregoing comment does not address the
creditworthiness of consumers who completed
credit counseling. Id. at 47-54. In addition, the
comment acknowledges that the initial effect of a
debt settlement program on a consumer’s credit
score will be negative; it then focuses on
creditworthiness after completion of the program.
Id. at 47-48.
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one year (if the debt reduction is 40%
of the original debt balance) or the
consumer can obtain debt reductions in
the amount of 60% of the original debt
balance and can make monthly
payments of $458 over one year.252
These high monthly payment amounts
are likely to be unrealistic for many
consumers. In contrast, Dr. Briesch
estimated that a consumer with $10,000
in debt would pay only $227 per month
on a DMP for five years.
Other debt settlement providers
similarly argued that, on average,
consumers who complete debt
settlement plans pay lower monthly
payment amounts and lower amounts
overall than consumers who complete
DMPs.253 Where consumers actually
obtain debt settlements, this may be
true, but the comparison fails to
examine fully the costs and benefits of
each type of program with respect to
consumers who fail to complete them.
As described above, DMPs offer more
certainty than debt settlement, provide
a reprieve from collection efforts, and
result in decreasing debt balances with
every payment.
Several debt settlement commenters
also argued that their programs help
252 JH (Oct. 24, 2009) at 40 (see attached Briesch
paper at 22). As stated above, according to the
TASC survey results, based on information from 14
debt settlement companies, the average debt
reduction for those consumers who obtained
settlements was approximately 45.5% of the
original debt amount in 2008, and 49.4% of the
original debt amount in 2009. TASC (Mar. 15, 2010)
at 3.
253 As an example, a debt settlement provider
calculated that a consumer with $39,000 in credit
card debt could settle that debt for $30,038 in less
than five years by making monthly payments of
about $500, given specific assumptions set forth in
the comment; by comparison, the same consumer
on a DMP would have to pay $775 per month and
total payments of $51,150. The stated assumptions
were: (i) a 60 month program, (ii) no interest rate
adjustments by creditors (that is, the interest rate
stays at 24.9%), (iii) the consumer obtained a 40%
debt reduction ‘‘on current balance,’’ and (iv) the
following fee structure: first two months payments
of $34.95 per month, plus 25% of the savings
amount negotiated. DMB (Oct. 29, 2009) at 3 nn. 7
& 11. Putting aside the question of whether the
provider’s assumptions were unbiased and realistic,
it appears that the provider may not have followed
its own assumptions in doing its calculations.
Specifically, the assumptions included an interest
rate on the debt of 24.9% that continues to accrue
throughout the program, as would typically be the
case. With that assumption, however, the
calculation for the debt settlement plan yields a
monthly payment of $1,650 with a total payment
over 60 months of over $96,800, substantially more
costly than the DMP. The Commission asked the
commenter whether it had assumed that interest
and fees stopped accruing for a consumer enrolled
in debt settlement, but the commenter did not
respond to that question. DMB (Feb. 12, 2010) at 8.
Alternatively, the commenter actually may have
assumed a 40% debt reduction from the balance at
the time of enrollment, not on the ‘‘current balance,’’
which presumably would be the balance at the time
of settlement.
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consumers avoid bankruptcy, which,
they assert, has consequences that are
worse for consumers.254 One commenter
submitted a research paper stating that
debt settlement may result in a better
credit rating for the consumer than
would bankruptcy.255 Even if that were
true, however, the relative benefits and
costs of bankruptcy and debt settlement
cannot be gauged on the basis of a single
characteristic. In particular, if a
consumer files for bankruptcy, creditors
must cease collection efforts.256
USOBA argued that completion rates
for debt settlement are better than for
bankruptcy.257 Although many
consumers do not complete Chapter 13
bankruptcy plans,258 there are many
reasons for this that are unique to
bankruptcy proceedings and are not
indicative of a ‘‘failure.’’ In some
instances, a Chapter 13 bankruptcy is
converted to a Chapter 7; in other cases,
the debtor might not be eligible for a
discharge because of previous discharge
or misconduct, or the debtor could have
filed a Chapter 13 bankruptcy simply to
decelerate and cure a mortgage default
without intending to seek a discharge of
other debts.
In short, the relative costs and
benefits of debt settlement programs and
bankruptcy cannot be generalized.
Whether one or the other option is best
depends entirely on the individual
consumer’s circumstances, and, most
importantly, whether the consumer has
sufficient assets to fund settlements.
254 USOBA (Oct. 20, 2009) at 23-24; Palmiero
(employee of Century Negotiations, Inc.) at 1; CSA
at 3; JH (Jan. 12, 2010) at 1; Weinstein (Oct. 26,
2009) at 8 (see attached Weinstein paper at 7).
255 JH (Oct. 24, 2009) at 47-54. In fact, the report
acknowledges that, because the algorithms used in
determining a consumer’s credit score are
proprietary, the author cannot really determine how
debt settlement – or bankruptcy – would affect a
consumer’s credit score.
256 Filing bankruptcy stays collection efforts,
including on delinquent mortgage accounts.
257 USOBA (Oct. 26, 2009) at 28; see also
Franklin at 19. Relying on the preliminary TASC
study discussed in footnote 194, USOBA stated that
the purported debt settlement completion rate of
45% to 50% exceeds the completion rates for both
Chapter 13 bankruptcy (stated to be 33%) and credit
counseling programs (stated to be 21%). USOBA
(Oct. 26, 2009) at 28. In fact, the revised TASC data
suggest much lower completion rates for debt
settlement than are stated in TASC’s ‘‘preliminary’’
study submitted in connection with the workshop –
an average of 24.6% rather than 45% to 50%. TASC
(Oct. 26, 2009) at 10.
258 Scott F. Norberg & Andrew J. Velkey, Debtor
Discharge and Creditor Repayment in Chapter 13,
39 Creighton L. Rev. 473, 505 & n.70 (2006) (‘‘The
overall discharge rate for the debtors in the seven
districts covered by the Project was exactly the oftrepeated statistic of one-third.’’); Gordon Bermant &
Ed Flynn, Measuring Projected Performance in
Chapter 13: Comparisons Across the States, 19 Am.
Bankr. Inst. J. 22, 22 & 34-35 (July–Aug. 2000);
Henry E. Hildebrand, III, Administering Chapter
13—At What Price?, 13 Am. Bankr. Inst. J. 16, 16
(July–Aug. 1994).
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c. Point 3: Numerous Debt Settlement
Companies Will Go Out of Business
Representatives and members of the
debt settlement industry argued that
many providers will go out of business
if the FTC imposes an advance fee
ban.259 The trade association USOBA
submitted a survey of its members who
reported that the following would occur
if an advance fee ban were imposed:
∑ 84% would ‘‘almost certainly’’ or
‘‘likely’’ have to shut down their
operations;
∑ 95% would ‘‘certainly’’ or ‘‘likely’’
lay off employees; and
∑ 85% would stop offering debt
settlement services to new and existing
customers.260
The Commission concludes that this
survey is not reliable and is of little
probative value. USOBA did not
provide the number of its members or
their employees who responded to the
survey, what proportion of the industry
they comprise, or whether they were in
any sense a representative sample.261
The survey elicited self-reported,
conclusory, and possibly self-serving
statements of opinion without any
evidence to support those opinions,
such as data on the financial impact of
a ban. Furthermore, it appears that the
survey respondents were reacting to a
complete advance fee ban, without the
option of requiring consumers to place
funds in a dedicated bank account until
services are performed and receiving
appropriate fees from the account as
each debt is settled, as the Final Rule
permits.
The trade association TASC submitted
a cash flow analysis, presumably based
on its members’ historical experience,
that purports to show that it would take
49 months for a provider to break even
under an advance fee model.262 The
259 SDS (Oct. 7, 2009) at 2-3; MD (Oct. 26, 2009)
at 25; RADR at 1; Orion (Oct. 1, 2009) at 2; CDS
at 1; D&A at 2; see also ULC at 6; CSA at 10 (stating
generally that the advance fee ban ‘‘could put a
legitimate company out of business’’); FDR (Oct. 26,
2009) at 16-17; Hunter at 1; MP at 3; CCC at 1 (forprofit credit counseling company would go out of
business if the Commission promulgates the
advance fee ban). One debt settlement company
said that no other businesses can afford to operate
by accepting payment ‘‘only after the customer has
received and agrees to be satisfied with that
service.’’ JH (Oct. 24, 2009) at 6 (emphasis in
original).
260 USOBA (Oct. 26, 2009) at 20.
261 Cf. infra note 576.
262 TASC (July 1, 2010) at 1-2. Specifically, TASC
states that its model shows that the cumulative
breakeven (which is the point at which the net of
all losses as compared to gains in the prior months
turns from negative to positive) occurs at 49 months
if, where settlements involve multiple payments,
providers collect their fee for each settlement after
the first installment payment. See id. n.3. Providers
may do so under the Final Rule and, thus, this is
the applicable cumulative breakeven point in the
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48477
Commission finds this analysis
unpersuasive for at least three reasons.
First, TASC assumes that providers
will find it profitable to continue to
follow the same marketing strategy that
many of them follow today. Many debt
settlement providers currently incur
significant costs to acquire customers
through general audience advertising,
even though a large portion of the
consumers drawn in by the
advertisements are unsuitable for the
program and subsequently drop out. For
example, TASC’s analysis assumes that
sales, general, and administrative
expenses (‘‘SG&A’’) and ‘‘support’’
expenses total $1,326 per consumer in
the first two months. It is not clear
exactly what costs are included in these
expense figures, but they appear to be
based on an extensive advertising
campaign of the kind that many debt
settlement providers employ under the
existing business model. Although the
impact of the advance fee ban in the
rule cannot be predicted with precision,
one reasonable outcome could be that
providers will have to improve the costeffectiveness of their customer
acquisition strategies by more narrowly
tailoring them to the segment of the
population that may be suitable for debt
settlement services, rather than to the
general population. In a competitive
market, those providers that are more
efficient in targeting their advertising to
consumers who are most likely to enroll
and stay in the programs will spend less
on advertising and, thus, be able to
make a profit sooner.
Second, the predicted break even
point in TASC’s analysis also depends
crucially on what is assumed about the
dropout rate and the amount of the
contingency fee. With a lower dropout
rate or a higher contingency fee, the
break even point occurs earlier.263 In
fact, dropout rates are likely to decrease
once the advance fee ban is in place
because, among other reasons, providers
will have the incentive to carefully
screen borrowers before enrolling
them.264
Finally, the model assumes that the
provider is a new entrant that does not
have any cash flow from existing
TASC model. TASC also reports that, if providers
cannot collect their fees until the last installment
payment is received, the cumulative breakeven
would not occur until month 74. However, as
noted, the Final Rule imposes no such restriction,
so this cumulative breakeven point is inapplicable.
263 For instance, the provider’s cash flow would
change significantly if it increased the fee amount
to 40% of savings or experienced a 3% dropout rate
in each of the first three months instead of a 6%
dropout rate.
264 CU (July 1, 2010) at 4; ACCORD (Feb. 5, 2010)
at 3 (‘‘the more the fee structure is weighted toward
the settlement fee, the higher the completion rate.’’).
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customers. The model does not show
what the impact of the advance fee ban
would be on existing companies.
Presumably, an existing company would
already have significant monthly
revenue associated with its current
customers, and therefore would have a
more favorable cumulative cash flow
than a new entrant.
More generally, there is little reliable
evidence in the record to substantiate
the concerns raised by debt settlement
providers about their future viability.
Certainly, under an advance fee ban,
providers would have to capitalize their
businesses, at least initially, until they
began settling debts and collecting their
fees. After that initial period, however,
providers presumably could fund their
ongoing operations with the earnings
from prior transactions.265 This is not an
unusual business model; for example,
many professionals, such as realtors,
obtain payment only after they have
completed their services to the client.266
These professionals often must expend
considerable time and resources to
perform those services. One debt
settlement company commenter stated
that, in its experience, using a business
model that does not rely on advance
fees is feasible for well-managed and
well-capitalized firms,267 and other
commenters agreed.268 Thus, the
Commission is not persuaded that an
advance fee ban would make it
infeasible for legitimate debt settlement
providers to operate their businesses.
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d. Point 4: Debt Settlement Companies
Incur Significant Costs in Providing PreSettlement Services
Related to the financial viability
questions discussed in the previous
section, many commenters addressed
the issue of the types and quantity of
services that debt settlement providers
must perform, and the costs they must
finance, before settling a debt. Industry
commenters asserted that they provide
substantial services and incur
265 In addition to funding ongoing operating
expenses, providers may have to fund debt
payments if they borrowed money to pay costs
before they began collecting their fees.
266 See ACCORD (Noonan), Tr. at 21.
267 FCS (Oct. 27, 2009) at 4.
268 ACCORD (Oct. 9, 2009) at 1; CareOne at 5;
Summary of Communications (June 30, 2010) at 1
(assistant state attorney general stated that some
companies that do not charge advance fees are
doing business in North Carolina); see also Terry
Savage, Debt Manager Put to the Test, Chicago Sun
Times, June 28, 2010, available at (https://
www.suntimes.com/business/2439574,terry-savagedebt-manager-062810.article) (discussing provider
that collects a relatively small amount of 3% of the
original debt owed over the first two months and
15% of the original debt owed when a successful
settlement is obtained; the consumer gets a 1%
refund for completing the program).
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significant costs well before obtaining
settlements and need advance fees to
pay for those services. Several
commenters stated that debt settlement
is labor-intensive and that a substantial
amount of a debt settlement company’s
work occurs before the first settlement
is finalized.269 For example, a large debt
settlement company stated that it
employs approximately 500 people, 150
of whom are responsible for
communicating with consumers,
compared to 130 who are responsible
for negotiating with creditors.270
Another debt settlement provider stated
that the vast majority of its expenses are
incurred within the first 12 months of
the program to attain new customers
and provide customer service.271
Several commenters provided
estimates of debt settlement providers’
pre-settlement costs. A researcher
estimated that a provider’s average
administrative cost to enroll a consumer
is $112.53.272 A provider estimated that
the combined cost to acquire a customer
and engage in required administrative
work to set up the account ranges from
$715 to $1,365, depending on the
advertising and marketing media
used.273 According to this commenter,
in order to properly service a customer
on an ongoing basis, the provider must
handle basic customer inquiries, input
data entry changes to the customer’s
file, provide assistance on creditor
harassment concerns, call customers to
assist them in fulfilling their
commitment to the program, handle
calls involving emotionally distraught
customers, and provide access to an
attorney network to advise about
possible violations of the FDCPA.274
The commenter estimated that $50 per
269 CDS at 1; Figliuolo at 5; ART at 1; Orion (Oct.
1, 2009) at 2; Franklin at 24-25; MD (Mar. 22, 2010)
at 4-6; see also ULC at 5. However, in investigations
by state attorneys general, debt settlement
companies have not demonstrated any justification
for advance fees based on the effort required to set
up an account. NAAG (Oct. 23, 2009) at 10.
270 FDR (Oct. 26, 2009) at 6.
271 According to this commenter, the expenses
include personnel costs for the following
employees: the representative who explains all of
the options to the customer, a second representative
who reviews the program a final time with the
customer, the processors who handle the paperwork
and help establish the account, the assigned
negotiator who reviews the accounts and formulates
a plan, and the representatives who conduct a 30
to 60 minute ‘‘Welcome Call’’ and bi-weekly
coaching calls thereafter. CDS at 1. CDS did not
provide any breakdown of the cost by individual
service.
272 This amount is comprised of $59.45 for
processing the enrollment paperwork, $16.05 for
the Welcome Packet, and $37.02 for three
compliance calls. NWS (Oct. 22, 2009) at 11 (see
attached Walji paper at 11).
273 ART at 1.
274 Id.
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month would cover these services.275
The commenter also pointed to the
significant costs involved in negotiating
settlements, stating that it may make as
many as 50 phone calls to negotiate
with a single creditor.276 Another
provider submitted an analysis showing
that 22% of its expenses were dedicated
to the intake of new customers. These
expenses included marketing, payroll,
office and related occupancy expenses,
other general and administrative
expenses, professional fees,
depreciation, and taxes.277
The comments indicate that a large
percentage of the pre-settlement costs
incurred by providers is for marketing
and other customer acquisition
efforts.278 One provider estimated that
marketing costs range from $500 to
$1,200 per customer.279 A researcher
stated that average marketing costs per
customer at the company he studied
were $987.50.280 Overall, the record
shows that advertising and marketing
constitute the largest portion – and in
many cases a substantial majority – of
upfront costs for debt settlement
providers.
Some industry commenters also
claimed that they provide services to
customers other than settling debt.281
One provider asserted that it provides
education and support to consumers
well before any debt settlements are
finalized.282 USOBA asserted that its
Id.
Id. at 2; see also CSA at 8 (‘‘The settlement
of one account with one creditor may require more
than 30, 40, or 50 phone calls.’’).
277 Confidential Comment at 10.
278 USDR (Oct. 20, 2009) at 11; CRN at 2 (60%
to 70% of fees support the sales side of the
business); CDS at 1; TASC, Study on the Debt
Settlement Industry 4 (2007) (‘‘One of the primary
costs is the client acquisition. . . . Since the concept
of debt settlement is not well-known to the public,
debt settlement companies must spend more time,
effort and money marketing their services. The lead
cost for acquiring one debt settlement client ranges
from $300 to $400. Once the intake costs associated
with contacting the potential clients and the
overhead costs are factored into the lead costs, the
cost to acquire and set up a single debt settlement
client can range from approximately $425 to $1,000.
The data reveals that most debt settlement
companies report this cost at $700 to $1,000 range.
This necessitates debt settlement companies to
charge a greater portion of fees during the initial
phase of the program.’’).
279 Orion (Oct. 1, 2009) at 2.
280 NWS (Oct. 22, 2009) at 10 (see attached Walji
paper at 10); see also CRN (Bovee), Tr. at 28 (lead
generators receiving commissions of more than 25%
of revenue).
281 Summary of Communications (June 14, 2010)
at 1 (industry groups stated that providers conduct
a budget analysis of each consumer to determine
‘‘fit’’ with the debt settlement model and provide
budgeting advice and educational information
about consumers’ rights with respect to debt
collection calls and harassment).
282 SDS (Oct. 7, 2009) at 2. It also asserted that
it speaks with 30 potential customers (that it does
275
276
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members offer budgeting advice,
financial literacy information, emotional
support, and education on debtor
rights.283 In a survey commissioned by
USOBA, 86% of employees of debt
settlement companies reported that they
provide value or service to consumers
other than settling debt, and 72% stated
that they talk to consumers every day as
part of their job.284
Based on the above and other
evidence in the record, the Commission
has reached the following conclusions
about the cost issues:
∑ Debt settlement providers must
perform certain tasks prior to settling
their customers’ debts, ranging from
customer acquisition to recordkeeping
to customer support. These tasks entail
costs.285
∑ In most cases, the largest component
of pre-settlement costs that providers
incur is for customer acquisition, i.e.,
advertising and marketing.286
∑ Some providers may offer ancillary
services such as education and financial
advice, but there is no reliable evidence
in the record to establish how many
providers offer these services, how
extensive they are, or what they cost.287
∑ The types and amounts of services
providers perform and the costs of
not accept) for every one it accepts and spends at
least 45 minutes with each of these consumers
providing free advice. Id. at 3.
283 USOBA (Oct. 26, 2009) at 30, 33. Industry
groups also argued that if the Commission imposes
an advance fee ban, the companies that provide
customers with extensive counseling, coaching, and
assistance during the period in which they
accumulate sufficient savings to enter into debt
settlements will be at a competitive disadvantage
compared to companies that do not provide these
additional services. Id. at 34; Summary of
Communications (June 14, 2010) at 1. The
Commission believes, however, that companies will
have incentives to provide customers with
counseling and other assistance so that they stay in
the program and receive settlements, at which time
the provider will get paid.
284 USOBA (Oct. 26, 2009) at 31; see also
Palmiero (employee of Century Negotiations, Inc.)
at 1 (‘‘I hear the tears of relief that someone is
available to listen as well as offer options and
solutions to the concerns as they arise.’’). As
discussed above, the USOBA survey consists of selfreported and potentially self-serving responses from
an unspecified sampling of employees of an
undefined sampling of providers. Thus, the
Commission does not accord this survey significant
weight.
285 FDR (Oct. 26, 2009) at 6; CDS at 1; NWS (Oct.
22, 2009) at 11 (see attached Walji paper at 11);
ART at 1.
286 USDR (Oct. 20, 2009) at 10-11; CRN at 2; CDS
at 1; MD AG (Sakamoto-Wengel), Tr. at 105 (‘‘And
in complaints and the investigations that we have
had, at the state level, what we have found is that
rather than the trained counselors . . . a lot of the
people that are hired as counselors are really
salespeople, without counseling experience,
without financial experience, but they’re there to
sell a product.’’); TASC, Study on the Debt
Settlement Industry 4 (2007).
287 See TASC (Oct. 26, 2009) at 18; USOBA (Oct.
26, 2009) at 30.
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performing them appear to vary widely.
Frequently, the nonmarketing costs are
relatively small.288
Even accepting the commenters’ cost
estimates at face value, the record does
not support the assertions by some
industry members that initial costs are
so substantial that they could not
operate without collecting their fees in
advance. Charging large advance fees is
not the only business model in the debt
settlement industry. Several providers
use payment schedules that are less
front-loaded and entail payments over a
longer term, require no advance fees at
all, or tie payments to successful
outcomes for consumers.289 The record
shows that these business models are
feasible and that at least some debt
settlement providers have adopted such
models successfully.
As noted, the bulk of the upfront costs
that providers incur are for advertising
and customer acquisition, which are
within the control of the provider and
do not confer any direct benefit on
consumers. To a large extent, providers
have funded their marketing efforts with
money forfeited by consumers who
enrolled in these programs as a result of
that marketing, paid large advance fees,
and then dropped out, because they
were financially unsuitable to be in a
debt settlement program in the first
place. The Commission has concluded
that the interests of providers in
obtaining advance fees primarily to fund
their marketing efforts is outweighed by
the likelihood of substantial injury to
many of these financially-distressed
consumers from paying hundreds or
thousands of dollars without obtaining
a commensurate benefit, or any benefit
at all.
288 CDS at 1; NWS (Oct. 22, 2009) at 11 (see
attached Walji paper at 11); ART at 1.
289 FDR (Oct. 26, 2009) at 14 (fees are collected
over the first 18 months or longer of the program);
JH (Jan. 12, 2010) at 4 (entire first payment is
collected as a fee; the remainder is collected in
installments over one-half of the program); Hunter
at 3 (‘‘[I]t is becoming more common for companies
to charge a one-time, flat enrollment fee and prorate
the remaining percentage of the fee over at least half
the life of the program.’’); CRN (Jan. 21, 2010) at 4
(company charges an ‘‘initial membership fee’’ of
$495 and, for consumers seeking additional
assistance, $100.00 per account, a $50 monthly
membership fee, and 15% of savings for any debt
settled); FCS (Oct. 27, 2009) at 1 (‘‘FCS has two
program types, a blended fee approach and a
settlement fee-only approach. The Debt Negotiation
Company is a registered trade name of Financial
Consulting Services. It offers only The Simple Plan,
the settlement fee-only program.’’); see also
ACCORD (Feb. 25, 2010) at 2-3 (‘‘ACCORD supports
the collection of a fee after a creditor agrees to a
negotiated settlement amount and when the
consumer transmits the funds to the creditor’’).
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e. Point 5: Advance Fees Are Necessary
to Ensure that Companies Get Paid and
Consumers Fulfill Their Obligations
Industry commenters also contended
that charging fees in advance is needed
to protect them against the risks of
nonpayment by consumers after
delivery of the services.290 One
commenter stated that relegating the
debt settlement provider to the position
of other unsecured creditors would
hinder its ability to service its
customers.291
The risk of nonpayment may be
significant given the precarious
financial situation of consumers who
enroll in debt relief programs.
Accordingly, the Final Rule permits
debt relief providers to require
consumers to make payments into a
dedicated bank account, assuming
certain conditions are satisfied, from
which the consumer can pay the
provider’s fee as each of the consumer’s
debts is settled. The specific operation
of this provision of the Final Rule is
explained in Section III.C.5.c. below.
Other commenters expressed concern
that, under an advance fee ban,
consumers could avoid having to pay
the provider by refusing reasonable
settlement offers, failing to save money,
or otherwise taking actions to prevent
settlements.292 Although this may be
theoretically possible, most consumers
would have an incentive to agree to
reasonable settlement offers. In any
event, providers can take these risks
into account in their screening
procedures and pricing policies.293
f. Point 6: The Advance Fee Ban
Violates the First Amendment
An industry association argued that
an advance fee ban would run afoul of
the First Amendment.294 The
association stated that the ban targets
protected speech, preventing debt relief
providers from receiving fees for
speaking to their customers and
providing educational, coaching, and
counseling information.295
290 See, e.g., Patel at 1; Orion (Oct. 1, 2009) at 2;
Loeb at 6-7; CSA at 9.
291 RADR at 1.
292 CSA at 9; D&A at 2.
293 Other service providers who charge upon
delivery of results experience the same risk. For
example, realtors may spend considerable time and
money unsuccessfully trying to sell a client’s home
and never get paid for those efforts.
294 USOBA (Oct. 26, 2009) at 43-47.
295 Id. at 43 (‘‘advice or legal assistance’’ is
communication entitled to full First Amendment
protection, especially because information
regarding statutory rights is ‘‘vital’’). It is worth
noting that this ‘‘communication’’ portion of the
service is a relatively minor part of a commercial
transaction.
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The Commission concludes that the
advance fee ban adopted here is
permitted under the First Amendment.
The advance fee ban does not restrain
advertising, educational services, or
other forms of communications, but is
simply a restriction on the timing of
payment. In denying a similar challenge
to an advance fee ban in the TSR for
certain offers of credit, a federal court
found that it merely regulated ‘‘when
payment may be collected’’ and did not
impair the sale of educational materials
produced by the company.296
Even assuming the advance fee ban
were a restriction on speech, it would be
scrutinized under the commercial
speech test. Commercial speech is
communication related solely to the
economic interests of the speakers, in
this case for-profit debt relief
companies.297 The First Amendment
accords a lesser degree of protection to
commercial speech than to other
constitutionally guaranteed
expression.298 In Central Hudson, the
Supreme Court established an analytical
framework for determining the
constitutionality of a regulation of
commercial speech that is not false or
misleading, and does not otherwise
involve illegal activity.299 Under that
framework, the regulation (1) must serve
a substantial governmental interest; (2)
must directly advance that interest; and
(3) may extend only as far as the interest
it serves – that is, it must be ‘‘narrowly
tailored to achieve the desired
objective.’’300 In explaining the
framework, the Court has said that the
fit between the restriction’s purpose and
the means chosen to accomplish it must
be ‘‘reasonable’’ but ‘‘not necessarily the
least restrictive means’’ available to
achieve the desired objective.301
The advance fee ban in the Final Rule
comports with this test. First,
preventing abusive sales practices is a
296 In re Nat’l Credit Mgmt. Group, 21 F. Supp.
2d 424, 457 (D.N.J. 1998). USOBA’s comment in
this proceeding criticized the court’s reasoning and
instead cited to a case invalidating fee regulations
applicable to for-profit companies soliciting money
on behalf of nonprofit charities. USOBA (Oct. 26,
2009) at 44 (citing Riley v. Nat’l Fed’n of the Blind,
Inc., 487 U.S. 781, 789 n.5 (1988)). USOBA ignored
the distinction, however, between the established
speech interests at stake when charitable
solicitations are at issue (see Riley, 487 U.S. at 788)
as opposed to what is entirely commercial speech
relating to the sale of debt relief services. See Bd.
of Trs v. Fox, 492 U.S. 469, 474-75 (1989) (where
speech proposing a commercial transaction touched
on educational subjects, such speech was not
converted into educational speech).
297 Cent. Hudson Gas & Elec. Corp. v. Pub. Serv.
Comm’n, 447 U.S. 557, 561 (1980).
298 Fox, 492 U.S. at 475; Fla. Bar v. Went for It,
515 U.S. 618, 623 (1995).
299 Cent. Hudson, 447 U.S. 557.
300 Id. at 566.
301 Fox, 492 U.S. at 480.
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substantial governmental interest.302
Hundreds of thousands of financially
distressed consumers have lost large
sums of money to debt relief providers
engaged in such practices.303 Second,
the advance fee ban directly advances
this interest by protecting consumers
from paying fees for services that are not
rendered as promised. Thus, it will
prevent the substantial harm, described
in detail in this SBP, that arises when
consumers pay in advance for debt relief
services.304 Finally, the advance fee ban
is narrowly tailored to protect
consumers from abuse, while
nonetheless permitting legitimate firms
to receive timely payment for services
they provide to consumers. Without the
carefully crafted advance fee ban
adopted here, vulnerable consumers
who enroll in debt settlement programs
must pay hundreds or thousands of
dollars in fees months or years before
they receive any benefit from those
payments, if they ever receive a benefit
at all. This constitutes substantial
consumer injury. As discussed below,
therefore, charging an advance fee for
debt settlement services is an abusive
practice.305 The modified advance fee
ban, crafted to be no broader than
absolutely necessary to remedy the
identified significant consumer harm,
will stop that abuse.306 In addition, the
302 See Edenfield v. Fane, 507 U.S. 761, 768-69
(1993) (‘‘[T]here is no question that [the
government’s] interest in ensuring the accuracy of
commercial information in the marketplace is
substantial.’’); FTC v. Mainstream Mktg. Servs., Inc.,
345 F.3d 850, 854 (10th Cir. 2003); see also TSR
Amended Rule; 68 FR at 4635 n.669 (‘‘In some
instances, the ‘do-not-call’ registry provisions will
also serve another substantial governmental
interest—prevention of fraud and abuse, as in cases
where elderly consumers are signed up on the
registry to protect them from exploitative or
fraudulent telemarketers.’’).
303 GAO Testimony, supra note 50, at 21 (‘‘We
identified allegations of fraud, deception and other
questionable activities that involve hundreds of
thousands of consumers.’’).
304 Infra Section III.C.3.a.
305 Infra Section III.C.3.
306 CFA at 10 (‘‘[D]esperate consumers will tend
to focus most on the representations made in the
advertisements about how these services can relieve
them of their debt worries. We see the required
disclosures and prohibited misrepresentations as
good complements to, but not substitutes for, the
proposed ban on advance fees.’’); CareOne at 4 (the
advance fee ban ‘‘is likely to have the greatest
impact.’’); Summary of Communications (June 24,
2010) at 1 (state attorney general representatives
said that an advance fee ban is the most important
provision in the FTC’s proposed rule and is
necessary to stop abusive practices of debt relief
companies). Disclosures are often of limited benefit
in inoculating consumers from being deceived. See,
e.g., FTC, Letter to Jennifer L. Johnson, Secretary,
FRB, in response to a request for public comments
regarding the ‘‘Home Equity Lending Market,’’
Docket No. OP-1253, Sept. 14, 2006, available at
(https://www.ftc.gov/os/2006/09/docketop1253commentfedreservehomeeqlenditextv.pdf).
The TSR prohibits the collection of advance fees
by purveyors of credit repair services, money
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advance fee ban provides enforcement
authorities an efficient and essential law
enforcement tool to ensure that
practices in this burgeoning industry do
not continue to harm consumers.307
Accordingly, the advance fee ban, even
if it is considered a regulation of
‘‘speech,’’ is an appropriate restriction
under the First Amendment.
g. Point 7: State Regulation Is Preferable
to Federal Regulation
Several commenters discussed
whether the Commission should forgo
federal regulation and leave regulation
of the debt relief industry to state
governments. USOBA argued that the
Commission should not impose an
advance fee ban because it would usurp
state regulatory prerogatives and
prevent states from experimenting with
diverse approaches to fee regulation.308
On the other hand, several commenters
asserted that FTC regulation was
preferable to state regulation because
(1) the FTC, with its regulatory expertise
regarding advertising and telemarketing
claims, is in a better position than state
regulators to regulate debt relief firms,
especially in that such marketing
frequently crosses state lines;309 (2) state
law enforcement activity is uneven;310
and (3) a state that finds a law violation
can only protect and provide restitution
to that state’s residents, unless the
company happens to reside within the
enforcing state.311
The Commission believes that state
law enforcement agencies play a
valuable role in enforcing state laws
against deceptive or abusive debt relief
providers. A number of states have
enacted laws or regulations restricting
industry members in various ways,
including setting maximum fees and, in
some cases, even banning certain debt
relief services. The Commission agrees
with the commenters who noted the
advantages of a federal standard that is
enforceable both by the FTC and the
states, in particular the ability to obtain
nationwide injunctive relief and
consumer redress.312
recovery services, and guaranteed loans or other
extensions of credit even though the Rule also bans
deceptive claims and requires disclosures in
marketing those products and services. See TSR, 16
CFR 310.1.
307 NAAG (Oct. 23, 2009) at 10.
308 USOBA (Oct. 26, 2009) at 36; see also
Weinstein (Oct. 26, 2009) at 12 (see attached
Weinstein paper at 11) (state regulation ‘‘is a better
approach because it preserves the states’ traditional
prerogatives of overseeing the provision of financial
services while establishing a flexible regulatory
structure for an evolving industry’’).
309 ULC at 4.
310 SOLS at 2.
311 SBLS at 9-10.
312 Where, as here, Congress has not totally
foreclosed state regulation, a state statute is
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h. Point 8: The TSR Is Not the
Appropriate Vehicle for Regulating Debt
Relief Services
Some commenters argued that debt
relief services should not be regulated
through the TSR. One commenter stated
that amending the TSR is not warranted
‘‘merely because the industry uses
telephones in its business.’’313 It also
stated that the FTC had brought all of its
enforcement actions against debt relief
companies under Section 5 of the FTC
Act and, thus, that any rules should be
promulgated under that section as
well.314 This statement is incorrect. The
Commission and other law enforcement
agencies have investigated and charged
a number of debt relief providers with
violations of the Telemarketing Act and
the TSR.315
Two commenters recommended that
the FTC expand the scope of its
proposed regulations to cover Internet
and face-to-face transactions.316 A third
commenter questioned whether issuing
these rules as part of the TSR might
encourage debt relief providers to
preempted if it conflicts with a federal statute. Ray
v. Atl. Richfield Co., 435 U.S. 151, 158 (1978). State
laws are preempted only to the extent there is a
conflict – compliance with both federal and state
regulations is impossible or the state law is an
obstacle to effectuating the purposes and objectives
of Congress. Id. The Commission has emphasized
that state laws can impose additional requirements
as long as they do not directly conflict with the
TSR. TSR Final Rule, 60 FR at 43862-63; 16 CFR
310.7(b). State laws regulating debt relief services
that contain fee caps permit, rather than mandate,
that fees for debt relief services be collected before
the promised services are provided. See supra note
86. As a result, there is no conflict with the Rule
and no conflict preemption. Therefore, providers
may not charge initial or monthly fees in advance
of providing the services, even if state laws
specifically authorize such fees.
313 TASC (Oct. 26, 2009) at 3.
314 Id. at 4. The FTC has the general authority to
promulgate rules addressing unfair or deceptive
practices under Section 18 of the FTC Act, 15
U.S.C. 57a. The Commission also enacts rules
pursuant to specific Congressional mandates, as it
did with the TSR.
315 See FTC Case List, supra note 27. While the
Commission has sued credit counselors and debt
negotiators under the Telemarketing Act and the
TSR, it has not specifically brought such actions
against debt settlement providers. Nevertheless,
some state law enforcement agencies have done so.
See, e.g., Press Release, Florida Attorney General,
Attorney General Announces Initiative to Clean Up
Florida’s Debt Relief Industry (Oct. 15, 2008),
available at (https://myfloridalegal.com/newsrel.nsf/
newsreleases/
BD3AB29E6DDAF150852574E3004DFACD)
(subpoenas served by Florida on debt settlement
firms as part of a sweep to assess violations, among
others, of Florida laws regulating telephone
solicitations, telemarketing, credit counseling
organizations, and credit service organizations); In
re PDM Int’l (Assurance of Voluntary Compliance
filed May 29, 2008) (case brought by the West
Virginia Attorney General alleging, among other
things, that defendant engaged in telemarketing
sales without a business license or surety bond).
316 ULC at 6; Orion (Oct. 1, 2009) at 1; see also
GP (Oct. 22, 2009) at 2.
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switch to an entirely online business
model.317
The Commission has determined that
regulation of the deceptive and abusive
practices of debt relief providers can be
accomplished appropriately through
amendments to the TSR. The record
shows that debt relief companies
primarily sell their services through
national telemarketing campaigns as
defined in the TSR.318 Currently,
prevalent forms of advertising
(television, radio, Internet, and direct
mail) instruct consumers to call a tollfree number for more information.319
Debt relief service providers then utilize
telemarketing to conduct the full sales
pitch and obtain consumers’ consent to
purchase their services.320 Thus, the
Commission concludes that the abusive
and deceptive practices in the debt
relief services industry should be
addressed through amendments to the
TSR.
i. Point 9: Very Few Debt Relief
Companies Are Engaged in Abuse, and
the Services Are Not ‘‘Fundamentally
Bogus’’
Industry representatives have argued
that the Commission should not impose
an advance fee ban because only a few
‘‘bad actors’’ have engaged in deceptive
or abusive practices.321 To the contrary,
317 Loeb (Mallow), Tr. at 155-56 (acknowledging
that he had not personally seen debt relief
companies operating solely online, but some clients
had told him that they were aware of companies
conducting most, if not all, of their marketing
online).
318 CFA (Grant), Tr. at 157; NFCC (Binzel), Tr. at
157. Similarly, other industries regulated by the
TSR, such as credit repair services, may market
their services through other media in some cases,
although the predominant business model at
present relies on telemarketing.
319 Supra note 52. As a result of the Final Rule
in this proceeding, these calls are inbound calls
covered by the TSR.
320 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. filed Mar. 19,
2007)(Complaint, ¶¶ 16-19); FTC Case List, supra
note 27; CU (Hillebrand), Tr. at 183 (‘‘We heard the
TASC folks say four phone calls over two weeks to
sign up the client, we heard the Freedom Debt folks
in the prior panel say eight phone calls. Phone
conversations, signing up the client, telemarketing
and telephone communications are a big piece of
how consumers get signed up.’’).
In addition, USOBA asserted that the
Commission does not have authority to regulate fees
through the Telemarketing Act, stating that the
Telemarketing Act focuses on communications that
are harmful because of their content, and those
issues are distinct from concerns relating to
payment or other parts of the commercial
relationship. USOBA (Oct. 26, 2009) at 40-41. The
Commission believes, however, that regulating the
timing of fee collection constitutes a reasonable
exercise of authority under the Telemarketing Act
under these facts. See 16 CFR 310.4(a); Nat’l Credit
Mgmt. Group, 21 F. Supp. at 457 (upholding
advance fee ban on credit repair services).
321 See, e.g., TASC (Apr. 30, 2010) at 2 (arguing
that a possible advance fee ban would be
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48481
the record in this proceeding –
including the Commission’s law
enforcement experience,322 actions by
state law enforcement agencies,323
consumer complaints,324 the public
comments, and the GAO study –
demonstrates that, in fact, debt relief
providers commonly fail to produce the
results they promise, causing substantial
consumer injury.325 Indeed, the
industry’s own data show that most
consumers who enroll in debt relief
services covered by the Final Rule exit
the program in worse financial
condition than when they started.326
Further, some commenters asserted
that the Commission should not adopt
the ban on advance fees because the
services are not ‘‘fundamentally bogus,’’
the phrase that the Commission used
when promulgating the advance fee
bans for credit repair services, recovery
services, and offers of certain loans.327
Nothing in the Commission’s statements
suggests, however, that advance fee bans
are legally permissible only when the
services at issue are ‘‘fundamentally
bogus.’’ The Telemarketing Act does not
require that the Commission meet any
standard other than ‘‘abusive,’’ and the
Commission uses the unfairness test to
determine which practices are
abusive.328 Here, the Commission has
determined that the practice of charging
advance fees for debt relief services
satisfies the unfairness standard based
on the rulemaking record.
j. Point 10: An Advance Fee Ban Will
Not Establish the Proper Incentives for
Debt Settlement Companies
Certain commenters argued that an
advance fee ban will only serve to
motivate debt settlement providers to
enroll as many consumers as possible,
regardless of their suitability for a debt
settlement program, in the hope that at
least some will complete the program
and pay the fees.329 There is no
‘‘predicated upon the experience, as described in
the NPR, of a very few ‘bad actors’ and a
disproportionately small number of injured
consumers.’’); USOBA (Oct. 26, 2009) at 27; DRS
(Sept. 29, 2009) at 1; DS at 12; Franklin at 23.
322 See FTC Case List, supra note 27.
323 See State Case List, supra note 27.
324 See infra Section III.C.3.a.
325 The GAO identified allegations of fraud,
deception, and other questionable activities
involving hundreds of thousands of consumers.
GAO Testimony, supra note 50, at 21. Moreover,
GAO’s own survey of 20 debt settlement firms
found that 17 of them were making highly dubious
success rate and other claims. Id. at 9-21.
326 See supra Sections III.C.1. & III.C.2.a.(1)-(2).
327 CSA at 12; TASC (Oct. 26, 2009) at 16; Smith,
Tr. at 263; see TSR Amended Rule, 68 FR at 4614.
328 TSR Amended Rule, 68 FR at 4614.
329 Summary of Communications (June 16, 2010)
at 2.
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evidence in the record to support this
assertion. Given that enrolling and
servicing consumers entails at least
some costs, it is more likely that, under
an advance fee ban, providers will be
more discriminating in enrolling those
consumers most likely to be successful
and thus generate fees.330 This would
represent an improvement over the
predominant fee structure in place
currently – in which providers get paid
no matter how, or if, they perform –
which provides little incentive for
providers to expend the resources
necessary to obtain settlements quickly
or effectively.
Debt settlement industry
representatives also stated that an
advance fee ban would encourage
employees of debt settlement
companies, when negotiating with
creditors or debt collectors, to accept the
first offer extended, regardless of
whether it is the best possible offer for
the consumer.331 They further argued
that banning advance fees would result
in a power shift to the creditors and
debt collectors, who would be able to
offer less favorable settlements on the
assumption that the debt settlement
provider would take any settlement in
order to get paid.332 Again, there is no
evidence in the record to substantiate
these predictions. Moreover, it is based
on the unsupported assumption that it
is the provider, rather than the
consumer, who makes the decision on
whether a particular settlement offer is
acceptable and affordable. Creditors and
debt collectors should still have
substantial incentives to settle debts at
amounts that consumers can afford.
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3. The Commission’s Conclusion that
Advance Fees for Debt Relief Meet the
Test for Unfairness
The Commission uses the unfairness
test set forth in Section 5(n) of the FTC
Act to determine whether an act or
practice is ‘‘abusive’’ under the
Telemarketing Act.333 An act or practice
is unfair if: (1) it causes or is likely334
to cause substantial injury to
consumers, (2) the injury is not
outweighed by any countervailing
benefits to consumers or competition,
330 See ACCORD (Oct. 9, 2009) at 3 (‘‘The debt
settlement company will bear the risk that the
consumer will not see the program through to the
settlement of her debts.’’); NAAG (Oct. 23, 2009) at
9.
331 Summary of Communications (June 16, 2010)
at 2.
332 Id.
333 TSR Amended Rule, 68 FR at 4614.
334 Thus, the Commission need not demonstrate
actual consumer injury, but only the likelihood of
substantial injury. In this proceeding, however,
there is sufficient evidence that the practice of
collecting advance fees causes actual injury.
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and (3) the injury is not reasonably
avoidable by consumers. Based on the
record in this proceeding, the
Commission concludes that the
collection of advance fees by debt relief
services meets the unfairness test and,
thus, is an abusive practice.
a. Advance Fees Charged by Debt Relief
Services Cause or Are Likely to Cause
Substantial Injury
The record shows that collecting fees
for debt relief services prior to
delivering services causes or is likely to
cause substantial injury to consumers.
Consumers in the midst of financial
distress suffer monetary harm – often in
the hundreds or thousands of dollars –
when, following sales pitches frequently
characterized by high pressure and
deception, they use their scarce funds to
pay in advance for promised results
that, in most cases, never materialize.335
Further, in the case of debt settlement
as currently structured, providers often
instruct or advise consumers to stop
paying their creditors and begin paying
the provider’s fees instead.336 These
consumers not only suffer direct
monetary injury from the late charges
and interest that accrue when creditors
are not paid, but they also suffer lasting
harm to their creditworthiness such that
future efforts to obtain credit, insurance,
or other benefits will become more
difficult and more expensive.
The Commission received many
comments on the unfairness analysis in
the NPRM. These comments are
discussed in the following sections as
they relate to consumer injury.
(1) Consumers are injured because they
pay for services that are promised but
not provided
Many commenters supported the
injury analysis in the NPRM,
contending that most consumers who
purchase debt relief services pay in
advance for promised benefits they
never receive.337 The Commission also
has considered federal and state law
enforcement actions, consumer
complaints received by government and
private organizations, and certain
statewide data reported to the Colorado
335 Supra Section III.C.2.a. According to TASC,
the median fee under the predominant debt
settlement model calls for a consumer to pay the
equivalent of 14% to 18% of the debt enrolled in
the program; thus, a consumer with $20,000 in debt
would pay between $2,800 and $3,600 for debt
settlement services. Consumers complaining to the
FTC have reported paying fees in very substantial
amounts – often $2,500 to $11,000, depending on
the company, the amount of the debt, and the
length of time the consumer participated in the
program.
336 Supra note 73.
337 Supra Section III.C.1. (citing NAAG (Oct. 23,
2009) at 2-5; MN AG at 1; CFA at 4; AFSA at 4).
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Attorney General. The evidence shows
that the number of injured consumers is
substantial. First, the FTC’s cases have
helped over 475,000 consumers who
have been harmed by deceptive and
abusive practices by debt relief
companies.338 Moreover, with respect to
debt settlement companies alone,
federal and state law enforcement
agencies have brought actions
challenging the practices of dozens of
companies with, in the aggregate,
hundreds of thousands of customers.339
Twenty-nine states have brought at least
236 enforcement actions against debt
relief companies.340 These cases
consistently have alleged that the
defendants employed deception in order
to enroll consumers, and then did not
produce the results they promised.341
As an example, the New York Attorney
General filed cases against two debt
settlement companies alleging that these
entities had provided the represented
services to only one percent and onethird of one percent (0.33%),
respectively, of their customers.342
Undoubtedly, many more consumers
have been injured by providers that
have not been the subject of formal law
enforcement action. Thus, the
Commission has determined that debt
relief companies engage in widespread
deception, frequently fail to produce the
results they promise, and have caused
injury to a large number of consumers.
Second, a significant and growing
number of consumers have filed
complaints about debt relief companies.
Complaints to the FTC about debt relief
increased approximately 18% from 2008
to 2009, rising from 1,073 to 1,263.343
338 Debt Settlement: Fraudulent, Abusive, and
Deceptive Practices Pose Risk to Consumers:
Hearing on The Debt Settlement Industry: The
Consumer’s Experience Before the Sen. Comm. On
Commerce, Science, & Transportation, 111th Cong.
(2010) (testimony of the Federal Trade Commission)
at 2.
339 GAO Testimony, supra note 50, at 21 (tallying
customers of debt settlement companies subject to
enforcement actions, not all types of debt relief
companies); see FTC and State Case Lists, supra
note 27; supra Section III.C.1.
340 Supra Section III.C.1.
341 NAAG (Oct. 23, 2009) at 2-5.
342 Press Release, New York Attorney General,
Attorney General Cuomo Sues Debt Settlement
Companies for Deceiving and Harming Consumers
(May 20, 2009), available at (https://
www.oag.state.ny.us/media_center/2009/may/
may19b_09.html). Similarly, in one FTC case, the
Commission alleged that only 1.4% of consumers
enrolled in the defendants’ debt settlement plan
obtained the results defendants promised. See FTC
v. Nat’l Consumer Council, Inc., No. SACV04-0474
CJC(JWJX) (C.D. Cal. filed Apr. 23, 2004)
(calculating completion rates over a 40-month
period without controlling for the time of
enrollment).
343 Commission staff used the following method
to analyze debt relief complaints in the
Commission’s Consumer Sentinel database. FTC
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NAAG reported that the number of
complaints the states have received
against debt relief companies,
particularly debt settlement companies,
has been rising and has more than
doubled since 2007.344 Moreover,
consumers have filed numerous
complaints with the Better Business
Bureaus (‘‘BBB’’) about debt settlement
and debt negotiation companies.345 The
BBB categorizes these companies as
‘‘Inherently Problematic Businesses,’’
indicating that it has fundamental
concerns about the industry as a
whole.346 In March 2009, the BBB
staff identified all complaints coded under ‘‘Debt
Management/Credit Counseling’’ that were received
directly by the Commission and limited those
search results to only those complaints that
included specified key words in the complaint
comments field. Staff also excluded complaints
with certain keywords that produced false hits,
such as ‘‘credit repair’’ and ‘‘foreclosure,’’ as well as
those that were coded as Do Not Call registry and
Identity Theft complaints.
In preparing the NPRM, FTC staff utilized the
same method, reviewing a computer-generated
sample of 100 debt relief complaints received
between April 1, 2008, and March 31, 2009, that
met the search criteria above. TSR Proposed Rule,
74 FR at 42001 n.166. In its comment, AADMO
stated that the ‘‘evidence in the record’’ upon which
the FTC based its proposed rule was flawed. Via a
Freedom Of Information Act request, AADMO
obtained all complaints coded under ‘‘Debt
Management/Credit Counseling’’ for January 1,
2008, through August 2009, and pointed out that
many of the complaints in the Consumer Sentinel
database were incorrectly designated as debt relief.
AADMO at 2; see also CSA at 18. FTC staff did not
merely rely on the Consumer Sentinel designations
to determine the number and substance of relevant
complaints, but substantially refined its analysis as
described.
344 NAAG (Oct. 23, 2009) at 4; NAAG (July 6,
2010) at 2 (‘‘We previously commented that the
number of consumer complaints the States have
received against debt relief companies, particularly
debt settlement companies, have consistently risen.
This trend has continued.’’).
345 According to data provided to the GAO, the
BBB has received thousands of complaints about
debt settlement companies in recent years, with the
number increasing from eight in 2004 to nearly
1,800 in 2009. GAO Testimony, supra note 50, at
12; see also Better Business Bureau, BBB on
Differences Between Debt Consolidation, Debt
Negotiation and Debt Elimination Plans, supra note
62; BBB at Attachment A. The BBB defines debt
negotiation and debt settlement companies as those
claiming to negotiate with creditors to lower the
total amount of a consumer’s debt in exchange for
an upfront fee.
346 NAAG (Oct. 23, 2009) at 4 n.5. According to
information provided to the GAO, the BBB’s rating
system incorporates information known to the BBB
and its experience with the industry under
assessment. Companies can apply to be removed
from the category by demonstrating they deliver
what they promise, make certain disclosures to
consumers, have adequate procedures for screening
out customers who are not appropriate candidates
for debt settlement, and that a majority of its
customers successfully complete its program. No
debt settlement firm had successfully demonstrated
that it met these criteria as of March 2010. GAO
Testimony, supra note 50, at 12-13; see also
Candice Choi, Beware: Debt-Settlement Firms Often
Promise More Than They Can Deliver, The Boston
Globe, Nov. 6, 2009, available at (https://
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reported that complaints against debt
consolidation and negotiation
companies had risen by almost 19% in
2008 over the previous year.347 Based
on the complaints it had received, the
BBB concluded that debt settlement and
negotiation companies often charge
substantial advance fees, make promises
that cannot be fulfilled, mislead
consumers about the impact of the
services on their credit scores, and
exaggerate the negative effects of
bankruptcy to make their own services
seem more appealing.348 The BBB also
found that some customers of debt
negotiation and debt settlement
providers stopped communicating with
their creditors only to find that the
providers, even after accepting payment,
never contacted their creditors.349
The Commission recognizes that
consumer complaints do not constitute
a statistically representative sample of
the population of purchasers of debt
relief services. At the same time, such
complaints usually are the ‘‘tip of the
iceberg’’ in terms of the actual levels of
consumer dissatisfaction.350 In any
event, the conclusion that collecting
advance fees causes substantial
consumer injury is not based on this
body of evidence alone. The
Commission has decades of experience
in drawing inferences from the number
and types of consumer complaints it
receives. Complaint trends often are
used for purposes of focusing law
www.boston.com/business/personalfinance/
articles/2009/11/06/beware_debt_settlement_
firms_often_promise_more_
than_they_can_deliver/).
347 Better Business Bureau, BBB on Differences
Between Debt Consolidation, Debt Negotiation and
Debt Elimination Plans, supra note 62.
348 Better Business Bureau, Debt Settlement and
Debt Negotiation: Buyer Beware, It’s a Jungle Out
There, May 21, 2009, available at (https://
louisville.bbb.org/article/debt-settlement-and-debtnegotiation–buyer-beware-its-a-jungle-out-there10569); see also Orion (Jan. 12, 2010) at 1-2
(acknowledging that, after contact from the BBB, it
sought to eliminate systemic sales issues such as
(1) selling a ‘‘Client Service Agreement’’ as an
application; (2) guaranteeing or over-promising the
product; (3) failing to fully disclose service fees;
and (4) discussing only positive effects on
consumer credit scores).
349 Better Business Bureau, BBB on Differences
Between Debt Consolidation, Debt Negotiation and
Debt Elimination Plans, supra note 62.
350 See, e.g., Dennis E. Garrett, The Frequency
and Distribution of Better Business Bureau
Complaints: An Analysis Based on Exchange
Transactions, 17 Journal of Consumer Satisfaction,
Dissatisfaction and Complaining Behavior 88, 90
(2004) (noting that only a small percentage of
dissatisfied consumers complain to third-party
entities or agencies); Jeanne Hogarth et al., Problems
with Credit Cards: An Exploration of Consumer
Complaining Behaviors, 14 Journal of Consumer
Satisfaction, Dissatisfaction and Complaining
Behavior 88, 98 (2001) (finding that only 7% of
consumers having problems with their credit card
company complained to third party entities or
agencies).
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48483
enforcement resources and identifying
targets for prosecution. In this matter,
the sheer number and consistency of the
complaints received by the Commission
and others, in the context of the
Commission’s overall Consumer
Sentinel database, raise, at minimum, a
strong inference of widespread
consumer protection problems in the
debt relief industry, including frequent
misrepresentations and, ultimately,
nonperformance, and that the collection
of advance fees causes substantial injury
to large numbers of consumers.
Therefore, the Commission relies on the
consumer complaint data as
corroborative of the other types of
evidence in the record.
Finally, as part of its injury analysis,
the Commission considered the
evidence regarding consumer outcomes
in the record. Debt negotiation
companies, which often operate through
robocalls offering purported interest rate
reductions, did not provide any data at
all. Consumers who accept these offers
are confronted with advance fees of
hundreds or thousands of dollars and
typically do not receive any services
beyond placement of a single call to a
creditor or providing a document
instructing the consumer to accelerate
their debt payments.351
Similarly, no member of the for-profit
credit counseling industry submitted
any kind of comprehensive data on the
extent to which members of their
industry provide the promised
counseling services, or the extent to
which they endeavor to screen out
consumers for whom a DMP is
unsuitable.352 In fact, statewide data
from Colorado suggest that most
consumers who start DMPs do not finish
them. In its comment, the Colorado
Attorney General submitted data
collected directly from debt relief
providers, as required by statute. Of
Colorado consumers who had been on
DMPs for two to three years, less than
nine percent had completed them.353
The data do not distinguish between forprofit and nonprofit credit counseling
providers, however.
With respect to debt settlement, as
described at length above, the data that
industry members provided showed that
351 NAAG (Oct. 23, 2009) at 3; CFA at 4, 8-10;
SBLS at 4; QLS at 2; SOLS at 2; MN AG at 2 (‘‘many
debt relief services companies have no intention of
delivering the services that they promise.’’); see FTC
and State Case Lists, supra note 27.
352 Supra note 195 (describing data from one forprofit credit counseling company about the number
of consumers who called for counseling assistance
and the number who enrolled in DMPs).
353 Of the remaining consumers, 43.87% were
categorized as still active, and 47.78% had dropped
out of the program. CO AG at 4. The average
program length was 40 months. Id.
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most consumers drop out of these
programs before receiving benefits
commensurate with the fees they pay at
the outset.354 For example, the industrysponsored TASC survey concluded that
over 65% of consumers dropped out of
the respondents’ programs within the
first three years.355 Based on the data
collected by the Colorado Attorney
General, of those consumers who had
been in a debt settlement program for
two to three years, barely 8% had
completed their programs.356
Thus, consumers have suffered
substantial injury by paying in advance
for debt relief services that were
promised but not provided.
(2) The amount and timing of frontloaded fees in the debt relief context
cause significant injury
The record demonstrates that
collecting fees in advance of providing
the represented services is the most
common business model in the debt
negotiation, for-profit credit counseling,
and debt settlement industries.357 The
record, including the Commission’s law
enforcement experience, further
demonstrates that advance fees have
been an integral part of the widespread
deception and abuse in the debt
settlement industry. In the context of
debt relief transactions, advance fees
create incentives for providers that
fundamentally are at odds with the
interests of consumers: (1) to enroll as
many applicants as possible, without
adequate regard to their suitability, (2)
to deceive consumers about
fundamental aspects of the program in
order to entice them to enroll, and (3)
to direct more resources to promotion
and marketing rather than settling
debts.358
Indeed, the advance fee requirement
impedes the ultimate purpose of the
service – helping consumers resolve
Supra Section III.C.2.a.
Id.; infra III.C.2.a. The evidence shows that
consumers generally dropped out before receiving
savings commensurate with the fees, if they
received any savings at all.
356 Of the remaining consumers, 39% were
categorized as still active, and 53% had dropped
out of the program. CO AG at 5. The average
program length was 32.3 months. Id. Debt
settlement plans are typically 36 months in length.
DSA/ADE at 8.
357 Supra Section I.C.; CFA at 9; CRN at 2; GAO
Testimony, supra note 50, at 7 (discussing debt
settlement); see also, e.g., FTC v. Debt Solutions,
Inc., No. 06-0298 JLR (W.D. Wash. filed Mar. 6,
2006) (alleging that consumers paid an advance fee
of between $329 and $629 before any debt
negotiation was attempted); FTC v. Integrated
Credit Solutions, Inc., No. 06-806-SCB-TGW(M.D.
Fla. filed May 2, 2006) (alleging that defendants
charged between $99 and $499 as an initial fee for
credit counseling services that were not, in fact,
provided).
358 See CU (July 1, 2010) at 4.
354
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their debts and restore their financial
health.359 Debt settlement providers, for
example, represent the settlement
process as a way to pay off each
unsecured debt with a one-time, lump
sum payment as the consumer
accumulates sufficient money to fund
the settlement. Financially distressed
consumers generally will find it
difficult, if not impossible, to pay large
advance fees while accumulating the
necessary funds for a settlement and
enduring extended creditor collection
efforts.360 The practice of taking
substantial advance fees makes it far
more difficult for consumers to save the
money necessary for settlements.361 In
many cases, providers misrepresent or
fail to disclose material aspects of their
programs, causing consumers to make
payments to the providers for several
months, not realizing that most of the
payments go towards fees, rather than
settlement offers.362 Moreover, not
paying creditors leads to late fees,
penalties, impaired credit ratings,
lawsuits and other negative
consequences.363 Moreover, creditors
359 See ULC at 5 (‘‘The UDMSA drafting
committee likewise recognized that debt settlement
firms often charge excessive up-front fees, to the
detriment of consumers and to the viability of their
efforts to avoid bankruptcy.’’).
360 SBLS at 2-4; CFA at 9; CareOne at 4.
361 USDR (Oct. 20, 2009) at 5 (‘‘The proposed Rule
change would have the effect of allowing the
consumer to save and settle debt faster since the
predatory upfront fees charged by settlement
companies would not be restricting of or
burdensome to settlement activity.’’); USDR
(Johnson), Tr. at 188; see also CFA at 9.
362 Summary of Communications (June 30, 2010)
(teleconference with state attorneys general
representatives); QLS at 4; see also, e.g., FTC v.
Better Budget Fin. Servs., Inc., No. 04-12326 (WG4)
(D. Mass. filed Nov. 2, 2004) (alleging that
defendant obfuscated the total costs for the
products and services by separately reeling off
various fees, such as retainer fees, monthly fees,
and fees correlated to the percentage of money that
a customer saves using the services, without ever
disclosing the total cost, which sometimes was in
the thousands of dollars); FTC v. Debt-Set, No. 1:07cv-00558-RPM (D. Colo. filed Mar. 19, 2007)
(alleging that, in numerous instances, defendants
represented that there would be no upfront fees or
costs for their debt settlement program, when in fact
the defendants required consumers to pay an
upfront fee of approximately 8% of the consumer’s
total unsecured debt); see also, e.g., Illinois v. SDS
West Corp., No. 09CH368 (Cir. Ct. of 7th Jud. Dist.,
Sangamon Cty. filed May 4, 2009); Illinois v. Debt
Relief USA, Inc., No. 09CH367 (Cir. Ct. of 7th Jud.
Dist., Sangamon Cty. filed May 4, 2009); North
Carolina v. Commercial Credit Counseling Servs.,
Inc., No. 06CV014762 (Sup. Ct. Wake Cty. filed Oct.
9, 2006); North Carolina v. Cambridge Credit
Counseling Corp., No. 04CVS005155 (Sup. Ct. Wake
Cty. filed Apr. 15, 2004); North Carolina v. Knight
Credit Servs., Inc., No. 04CVS8345 (Sup. Ct.
Cumberland Cty. filed Feb. 17, 2004).
363 NAAG (Oct. 23, 2009) at 3; CFA at 4-5; QLS
at 3; SBLS at 3; SOLS at 1; see also USDR (Johnson),
Tr. at 188. Notably, a banking trade group
commented that an average of 63% of accounts
known to be part of a debt settlement program
ultimately are charged off, likely indicating that the
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may garnish consumers’ wages, forcing
consumers to abandon their debt relief
programs.364 Charging advance fees thus
impedes the goal of debt relief and
contributes to consumers having to drop
out of programs and forfeit the fees
already paid.365
Commenters also stated that in debt
settlement programs, significant
numbers of consumers drop out once
they realize, contrary to many
telemarketers’ representations, that their
initial payments are going to the
provider’s fees, not to pay off their
debts.366 Once they drop out, these
consumers often end up with higher
debt balances than they had before,
among other detrimental results, thereby
suffering substantial injury.367 An
organization of nonprofit credit
counselors reported that, in most cases,
after dropping out of a debt settlement
service, the consumer’s financial
position has been so badly damaged that
nonprofit CCAs are unable to provide
assistance, and often bankruptcy is the
consumer’s only option.368 Similarly,
legal services lawyers reported that lowincome consumers often are more in
debt with their original creditors when
they leave the debt relief program than
before they enrolled.369 In sum, debt
settlement is a high-risk financial
product that requires consumers
simultaneously to pay significant fees,
save hundreds or thousands of dollars
for potential settlements, and meet other
obligations such as mortgage payments.
Failure leads to grave consequences –
increased debt, impaired credit ratings,
and lawsuits that result in judgments
and wage garnishments.370
consumer’s credit score has suffered. See supra note
179. The comparable figure for accounts in a DMP
was 16%. ABA at 4.
364 SBLS at 2-4; CFA at 4; NFCC at 4, 6.
365 QLS at 3; SBLS at 3.
366 NAAG (Oct. 23, 2009) at 7; SOLS at 2.
367 See, e.g., FTC v. Edge Solutions, Inc., No. CV07-4087 (E.D.N.Y. filed Sept. 28, 2007); see also
FTC v. Debt-Set, Inc., No. 07-558, Mem. Supp. Mot.
T.R.O. at 16-19 (D. Colo. Mar. 20, 2007); FTC v.
Express Consolidation, No. 06-cv-61851-WJZ, Pls.
Mem. Law Supp. T.R.O. at 17 (S.D. Fla. Dec. 11,
2006); FTC v. Better Budget Fin. Servs., Inc., No. 0412326 (WG4), Pls. Mem. Law Supp. T.R.O. at 8-9
(D. Mass. filed Nov. 2, 2004); see also State Case
List, supra note 27.
368 AICCCA at 3.
369 See, e.g., SOLS at 1.
370 NAAG (Oct. 23, 2009) at 8 (‘‘[C]onsumers may
be led to believe debt settlement is a relatively risk
free process with little or no negative consequences,
when in fact consumers risk growing debt,
deteriorating credit scores, collection actions, and
lawsuits that may lead to judgments and wage
garnishments.’’); see NC AG Testimony, supra note
25, at 4 (‘‘Three months of nonpayment and noncommunication lead not only to increased debt, but
also increased collection efforts and legal action.’’);
Haas Testimony, supra note 73, at 4 (‘‘We joined the
program on March 10, 2008. In 6 months time we
were about $13K behind from where we started.’’).
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Consumers drop out of debt relief
programs for many reasons, but the
record shows that providers’ practice of
charging substantial advance fees is a
significant cause.371 The injury that
results from consumers paying in
advance for promised services that
frequently do not materialize is
substantial.
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(3) The context in which debt relief
services are offered has contributed to
the substantial injury
The Commission concludes that
several aspects of debt relief
transactions have contributed to the
substantial injury caused by advance
fees in the debt relief context. First, debt
relief services are directed to financially
distressed consumers, who are
particularly vulnerable to the providers’
claims.372 The Commission has long
recognized that sellers may exercise
undue influence over highly susceptible
classes of purchasers.373 For this reason,
the TSR prohibits advance fees for
credit repair services and certain loan
offers, services that also target
financially distressed consumers.374
Second, debt relief services, as they
are currently marketed, frequently take
place in the context of high pressure
sales tactics, contracts of adhesion, and
deception. For example, many
Commission cases have alleged that
telemarketers of debt relief services have
exhorted consumers to fill out the
enrollment documents and return the
papers as quickly as possible.375
Notably, these enrollment documents
371 Supra note 213 and accompanying text; SBLS
at 2-4; CFA at 9; CareOne at 4; QLS at 3.
372 CFA at 10.
373 Unfairness Policy Statement, supra note 162,
at 1074.
374 See 16 CFR 310.4(a).
375 FTC v. Debt-Set, Inc., No. 1:07-CV-00558-RPM
(D. Colo. filed Mar. 19, 2007); FTC v. Better Budget
Fin. Servs., Inc., No. 04-12326 (WG4) (D. Mass. filed
Nov. 2, 2004) (complaint alleging that ‘‘[d]uring
sales conversation, consumers are instructed to
immediately stop making any payments to their
unsecured creditors’’); FTC v. Edge Solutions, Inc.,
No. CV-07-4087, Mem. Supp. Mot. T.R.O., Exs. PX2 – PX-4 (E.D.N.Y. filed Oct. 1, 2007) (telemarketer
pressuring FTC investigators to quickly sign and
return written contracts – e.g., within 24 to 48 hours
– and misrepresenting aspects of the debt relief
program); FTC v. Debt Solutions, Inc., No. 06-0298
JLR, App. T.R.O. at 9-10 (W.D. Wash. filed Mar. 6,
2006) (in a debt negotiation case, alleging that the
defendants’ telemarketers ‘‘aggressively push
consumers to agree to scripted language, spoken
very quickly, that either contradicts or omits
material representations . . . made in their sales
pitches.’’); FTC v. Group One Networks, Inc., No.
8:09-cv-352-T-26-MAP, Mem. Supp. Mot. T.R.O. at
9-10 (M.D. Fla. filed Feb. 27, 2009) (in a debt
negotiation case, alleging that, in order to obtain
consumers’ consent to enroll, defendants play
consumers a ‘‘difficult to understand pre-recorded
verification [that] contains additional information
that is not part of defendants’ telemarketing sales
pitch,’’ including information on fees).
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typically include a power of attorney
form, which providers use to cut off
communication between the consumers
and their creditors or debt collectors.
Third, as Congress recognized in
enacting the Telemarketing Act,
telemarketing calls are more susceptible
to deception than face-to-face
transactions because consumers do not
have the opportunity to assess
credibility or visual cues.376 Indeed, the
record shows that there has been a high
level of deception in the telemarketing
of debt relief services. For example, in
its investigation, the GAO found
numerous instances of companies
providing fraudulent or deceptive
information in telemarketing sales calls,
such as debt reduction guarantees or
government affiliation claims.377 As
described above, the Commission has
charged 23 debt relief firms with
deceptive practices in recent years, and
the states have charged numerous
additional firms with such violations.378
Thus, the manner in which debt relief
services have been sold has impeded the
free exercise of consumer
decisionmaking. The Commission
historically has viewed such an
impediment as one of the hallmarks of
an unfair practice.379
A final factor in the injury calculation
with respect to this industry is that
charging an advance fee requires
consumers to bear the full risk of the
transaction, when the seller is in a better
position to assume that risk. Consumers
often have limited means to evaluate
whether they are good candidates for
debt relief, and therefore, consumers
rely on the sellers’ claims. Providers
frequently hold themselves out as
experts in determining the right course
of action for the indebted consumer.380
TSR Amended Rule, 68 FR at 4655.
GAO Testimony, supra note 50, at 13.
378 See FTC and State Case Lists, supra note 27.
379 Unfairness Policy Statement, supra note 162,
at 1074; In re Amrep, 102 F.T.C. 1362 (1983), aff’d,
768 F.2d 1171 (10th Cir. 1985) (‘‘[A] 100% forfeiture
clause, appearing in an adhesion contract for the
sale of land, signed in an atmosphere of high
pressure sales tactics, unequal bargaining power
and deceptive misrepresentations, violated Section
5’s proscription of unfair practices.’’); In re Horizon
Corp., 97 F.T.C. 464 (1981) (same); In re Sw.
Sunsites, 105 F.T.C. 7, 340 (1985), aff’d, 785 F.2d
1431 (9th Cir. 1986) (‘‘Respondents’ practices
resulted in substantial monetary injury to
consumers, because they induced consumers to
continue paying substantial amounts. . . through a
variety of continuing misrepresentations.’’).
380 See FTC v. Debt-Set, No. 1:07-cv-00558-RPM
(D. Colo., final order Apr. 11, 2008); FTC v. Nat’l
Consumer Council, Inc., No. ACV04-0474CJC
(JWJX) (C.D. Cal., final order Apr. 1, 2005). A debt
settlement industry association stated that, based on
its members’ experiences, there are certain
characteristics that make it more likely that a
consumer will be able to achieve the benefits
offered by a debt settlement program. TASC (Apr.
30, 2010) at 3; FDR (Linderman), Tr. at 96 (stating
376
377
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48485
Moreover, only the provider knows the
historic dropout rate for the service, as
providers do not disclose their actual
success rates. Thus, providers are better
situated than individual consumers to
know which consumers are likely to be
able to complete the programs. The
Commission long has held that
consumers are injured by a system that
forces them to bear the full risk and
burden of sales-related abuses,
particularly, as in this context, where
the seller is in a better position to know
and understand the risks.381
b. The Harm to Consumers Is Not
Outweighed by Countervailing Benefits
The second prong of the unfairness
test recognizes that costs and benefits
attach to most business practices, and it
requires the Commission to determine
whether the harm to consumers is
outweighed by countervailing benefits
to consumers or competition.382 In this
proceeding, no debt negotiator provided
any comments or evidence of
countervailing benefits from advance
fees. For-profit credit counselors
provided only minimal evidence that
they provide the promised services.383
his company employs ‘‘25 to 30 people who do
nothing more than analyze the information we
receive from consumers regarding the
appropriateness of the program for these
consumers’’).
381 See Cooling Off Period For Door-to-Door
Sales; Trade Regulations Rule and Statement of
Basis and Purpose, 37 FR 22934, 22947 (Oct. 26,
1972) (codified at 16 CFR 429); Preservation of
Consumers’ Claims and Defenses, Statement of
Basis and Purpose, 40 FR 53,506, 53,523 (Nov. 18,
1975) (codified at 16 CFR 433) (same); In re Orkin
Exterminating, 108 F.T.C. at 263, 364 (‘‘By raising
the fees, Orkin unilaterally shifted the risk of
inflation that it had assumed under the pre-1975
contracts to its pre-1975 customers.’’); In re
Thompson Medical Co., Inc., 104 F.T.C. 648 (1984)
(noting that marketers must provide a high level of
substantiation to support ‘‘claim[s] whose truth or
falsity would be difficult or impossible for
consumers to evaluate by themselves’’).
382 Unfairness Policy Statement, supra note 162,
at 1073-74 (‘‘The Commission also takes account of
the various costs that a remedy would entail. These
include not only the costs to the parties directly
before the agency, but also the burdens on society
in general in the form of increased paperwork,
increased regulatory burdens on the flow of
information, reduced incentives to innovation and
capital formation, and similar matters.’’); see also J.
Howard Beales III, The FTC’s Use of Unfairness
Authority: Its Rise, Fall, and Resurrection, available
at (https://www.ftc.gov/speeches/beales/
unfair0603.shtm) (noting that ‘‘[g]enerally, it is
important to consider both the costs of imposing a
remedy (such as the cost of requiring a particular
disclosure in advertising) and any benefits that
consumers enjoy as a result of the practice, such as
the avoided costs of more stringent authorization
procedures and the value of consumer
convenience’’).
383 CareOne was the only for-profit provider that
submitted data; it stated that: (1) over 700,000
consumers have called the company for counseling
assistance; (2) over 225,000 customers enrolled in a
DMP; (3) nearly 700,000 customer service calls have
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The bulk of the comments and data
submitted relating to the second prong
of the unfairness test came from the debt
settlement industry which essentially
made two arguments.
First, members of the debt settlement
industry commented that many
consumers receive substantial benefits
from debt settlement programs. In fact,
as explained in Section III.C.2. above,
the record shows that most consumers
do not obtain a net benefit from debt
settlement services. In any event, the
Final Rule does not ban debt settlement
services or restrict the amount of debt
settlement company fees; it only bars
collection of advance fees.384 There is
no empirical evidence in the record that
paying large advance fees has any
benefits for consumers.385 Given the
large percentage of consumers who drop
out of debt settlement programs – in
large part due to having to pay advance
fees – the Commission concludes that
any countervailing benefits to
consumers that might possibly derive
from paying advance fees is greatly
outweighed by the substantial injury
that practice causes.386
Second, several commenters,
principally from the debt settlement
industry, predicted that significant
numbers of debt relief companies would
be harmed or go out of business if the
advance fee ban were implemented,387
because (1) they would not have the
cash flow necessary to administer
settlement plans and provide customer
been made; (4) over nine million creditor payments
were processed; (5) nearly $650 million in payments
have moved from consumers to their creditors; and
(6) fewer than 35 Better Business Bureau complaints
were filed in the previous year on approximately
70,000 new customers, and all had been
successfully resolved. CareOne at 1-2.
384 In any event, as explained in Section III.C.2.
above, the record shows that, in fact, most
consumers do not obtain a net benefit from debt
settlement services.
385 According to one commenter, research
indicates that consumers have higher success rates
when they pay some fees upfront and thereby have
a ‘‘‘stake in the game.’’’ Loeb at 5-6. Another
commenter expressed concern that without advance
fees, consumers may be more likely to misrepresent
their financial status to get into the program and to
drop out because of a lack of commitment. DMB
(Feb. 12, 2010) at 5. Neither of these commenters
cited any empirical data demonstrating that
consumers who pay upfront fees have higher
success rates than those who do not. In any event,
even if upfront fees strengthened consumers’
commitment to the program, requiring consumers to
put fees into a dedicated bank account likely would
have the same effect.
386 Supra Section III.C.2.a. Similarly, in
considering the Holder In Due Course Rule, the
Commission determined that readily available
credit from a ‘‘‘fly-by-night’ salesperson who does
not perform as promised does not benefit
consumers.’’ Preservation of Consumers’ Claims and
Defenses, Statement of Basis and Purpose, 40 FR at
53,520.
387 Supra Section III.C.2.c.
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service;388 (2) they may not get paid for
the services they rendered given their
customers’ already precarious financial
condition;389 and (3) scam operators
would ignore the advance fee ban,
profiting at the expense of debt
settlement companies that complied
with the law.390 Other commenters
posited that no new companies would
enter the market, further injuring
competition.391
Although the Commission cannot
predict with precision what impact the
advance fee ban will have on the debt
relief industry, the Commission
concludes, based on the record
evidence, that any injury to competition
resulting from the elimination of any
companies unable to succeed under the
modified advance fee prohibition
adopted here would be outweighed by
the benefits to consumers that would
result from this provision. The record
suggests that legitimate providers of
debt relief services can operate their
businesses without collecting advance
fees.392 The record contains scant
evidence about the costs debt relief
providers typically incur prior to
settling debt, and the estimated costs
appear to vary widely.393 The large bulk
of those costs, however, are for
marketing and customer acquisition.394
As in many other lines of business, debt
relief companies would have to
capitalize their businesses adequately in
order to fund their initial operations.
Further, the record indicates that they
could start recouping their expenses
relatively quickly. Providers only need
sufficient capitalization to operate until
they begin receiving fees generated by
performance of the promised
services.395 The Final Rule allows
providers to receive fees as they settle
each debt.396 CCAs generally will be
able to collect fees at the beginning of
the DMP, after the consumer enrolls and
388 Supra Section III.C.2.d. Moreover, a
commenter argued that if existing providers’ costs
increase, they could be forced to increase the prices
they charge consumers for their services in order to
remain solvent. CSA at 9.
389 Supra Section III.C.2.e.
390 USOBA (Oct. 26, 2009) at 35; CSA at 10.
391 CSA at 9; Able (Oct. 21, 2009) at 28; SDS (Oct.
7, 2009) at 3; CRN (Oct. 8, 2009) at 5; TASC
(Young), Tr. at 186-87.
392 Supra Section III.C.2.d.
393 Id.
394 Orion (Oct. 1, 2009) at 2 (marketing costs can
be $500 to $1,200 per enrolled consumer); NWS at
10 (see attached Walji paper at 10) (marketing costs
at one company averaged $987.50 per enrolled
consumer).
395 See infra Section III.C.5.a. Some states already
impose licensing and bonding requirements on
companies and thus require some capitalization.
See, e.g., Kan. Stat. Ann. § 50-1116, et seq.; Me. Rev.
Stat. Ann. Tit. 17 § 701, et seq. & tit. 32 §§ 617182, 1101-03; S.C. Code Ann. § 37-7-101, et seq.
396 See infra Section III.C.5.a.
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makes at least one payment.397 With
respect to debt settlement, if
information submitted by commenters is
accurate, providers often can start
settling debts as early as five or six
months into the program.398
The Commission acknowledges that
the ban on advance fees will shift some
of the transactional risk from the
consumer to the provider. At present,
however, consumers bear the full risk –
they must pay hundreds or thousands of
dollars with no assurance that they will
ever receive any benefit in return.399
Moreover, the transaction inherently is
one in which many consumers are
doomed to fail, because they are already
financially distressed and cannot afford
to pay the large advance fees, make
payments to creditors, and save enough
money to fund settlements. The record
in this proceeding bears this out – a
large majority of consumers drop out of
the program, in most cases before they
receive savings commensurate with the
fees and other costs they paid.400
In any event, the Final Rule
substantially mitigates the provider’s
risk of nonpayment. As described in
more detail below, providers will be
able to require customers to make
payments into a dedicated bank
account. As each debt is settled, the
consumer can pay the provider’s fee
from that account.401
Id.
CRN (Bovee), Tr. at 28; see CSA at 6 (almost
78% percent of consumers receive at least one
settlement offer in the first six months).
399 See WV AG (Googel), Tr. at 43; NC AG
Testimony, supra note 25, at 4 (‘‘Consumers are
taking a big risk, while interest charges mount and
the debt settler’s fees are being collected, that they
will eventually get relief from all their debts,’’ and
the debt settlement company ‘‘profits whether or not
it accomplishes anything for its client.’’). Consumers
clearly are injured by a system that forces them to
bear the full risk and burden of sales related abuses.
See Cooling Off Period For Door-to-Door Sales;
Trade Regulations Rule and Statement of Basis and
Purpose, 37 FR 22934, 22947 (Oct. 26, 1972).
400 As discussed above, industry data show that
at least 65% of consumers drop out of debt
settlement programs. Supra Section III.C.2.a.1.
401 Infra Section III.C.5.c. Under the Final Rule,
consumers will own the account and be permitted
to recoup the money they paid into it if they
terminate their enrollment. Thus, some consumers
may drop out of the program before receiving any
settlements, causing the provider to lose the value
of its services up to that point. Providers can limit
that risk, however, by more carefully screening
prospective customers to ensure that they are
financially suitable for the program and by
obtaining settlements more quickly. There is no
reason to believe that consumers would attempt to
‘‘game’’ the system by dropping out of the program
and getting their money back before the provider
obtains any settlements; since the purpose of
enrolling in the first place is to obtain settlements,
consumers would have no incentive to drop out
prior to obtaining them. Moreover, to the extent that
consumers must pay fees to the bank or other entity
holding their accounts, they will stand to lose at
least some money if they later quit the program and
397
398
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Given that most consumers who pay
advance fees receive little, if any,
benefit from the debt relief services
covered by the Final Rule, any injury to
individual providers resulting from the
advance fee ban does not outweigh the
consumer injury resulting from current
fee practices.
c. Consumers Cannot Reasonably Avoid
the Injury
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The third and final prong of the
unfairness analysis precludes a finding
of unfairness in cases where the
substantial injury is one that consumers
reasonably can avoid.402 The extent to
which a consumer can reasonably avoid
injury is determined in part by whether
the consumer can make an informed
choice. In this regard, the Unfairness
Policy Statement explains that certain
types of sales techniques may prevent
consumers from effectively making their
own decisions, and that corrective
action may then become necessary.403
The Commission finds a practice unfair
‘‘not to second-guess the wisdom of
particular consumer decisions, but
rather to halt some form of seller
behavior that unreasonably creates or
takes advantage of an obstacle to the free
exercise of consumer
decisionmaking.’’404
Consumers can reasonably avoid
harm only if they understand the risk of
injury from an act or practice.405 In the
context of debt relief service fees,
consumers can avoid the injury only if
they understand the payment
arrangement, and its implications, and
are aware of the risks of paying in
advance. Consumers are unlikely to
know that the services do not benefit
most consumers who enroll and that
they are at significant risk of losing the
large sums of money they pay in
advance fees.406 This is especially true
because of the widespread deception
surrounding the marketing of debt relief
withdraw their money. Ultimately, the risk of
nonpayment will have to be factored into providers’
pricing decisions. This should lead to a more
competitive market. Providers that do better
screening and are more effective in obtaining
settlements quickly should be able to minimize
their losses from dropouts. Such firms may choose
to lower their prices and gain a competitive
advantage.
402 15 U.S.C. 45(n); see also Unfairness Policy
Statement, supra note 162, at 1073.
403 Unfairness Policy Statement, supra note 162,
at 1074.
404 Id.
405 See id.; In re Orkin Exterminating Co., 108
F.T.C. 263, 366-67 (1986), aff’d, 849 F.2d 1354 (11th
Cir. 1988); In re Int’l Harvester, 104 F.T.C. 949, 1066
(1984).
406 CFA at 10; SOLS at 3 (advertisements lack
specific disclosures; subsequent disclosures are
buried in fine print contracts).
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services407 and because purchasers of
debt relief services typically are in
serious financial straits and are thus
particularly vulnerable to the providers’
glowing claims.408 Relying on the
representations made in advertisements
and in telemarketing calls, these
vulnerable consumers have every reason
to expect to receive the promised
benefits from those who purport to be
experts and have no way of knowing
that, in fact, they are unlikely to receive
those benefits, if they receive any
benefits at all.409 Consumers are
unaware that when they purchase debt
relief services, they are at high risk of
failure and the concomitant loss of
hundreds or thousands of dollars that
they can ill afford to lose.410 As
described earlier, debt relief programs
with large advance fees force consumers
in financial distress to do what most of
them cannot do: simultaneously pay the
provider, save for settlements, and meet
other obligations such as mortgage
payments.
Moreover, consumers typically cannot
mitigate their harm by seeking a refund.
Debt relief providers often advertise
generous refund policies, but frequently
consumers lose much of their money.411
407 See In re Sw. Sunsites, 105 F.T.C. 7, 81-93
(1985) (holding that land sale companies engaged
in an unfair practice by continuing to collect
payments on land sales contracts, and refusing to
make refunds, for consumers who agreed to
purchase land based on deceptive representations
made by the companies), aff’d, 785 F.2d 1431 (9th
Cir. 1986).
408 As the Commission has noted with respect to
another group of vulnerable consumers desperate
for a solution to their woes – individuals trying to
lose weight – ‘‘the promises of weight loss without
dieting are the Siren’s call, and advertising that
heralds unrestrained consumption while muting the
inevitable need for temperance if not abstinence
simply does not pass muster.’’ In re Porter &
Dietsch, Inc., 90 F.T.C. 770, 865 (1977), aff’d, 605
F.2d 294, 297 (7th Cir. 1979) (approving FTC order
with ‘‘minor exceptions’’).
409 See supra Sections I.C.2. & III.C.2.; CFA at 10;
CCCS CNY at 1; QLS at 2.
410 Having paid in advance and having not
received a refund, the only remaining recourse
consumers would have for a nonperforming debt
relief service provider is to file a lawsuit for breach
of contract, hardly a viable option for financially
distressed consumers. Orkin, 108 F.T.C. at 379-80
(Oliver, Chmn., concurring) (suing for breach of
contract is not a reasonable means for consumers
to avoid injury). The cost of litigating makes it
impossible or impractical for many consumers to
seek legal recourse. Many consumers who are in
financial distress may not even be aware that filing
an action against the provider for breach of contract
is available as an alternative. Therefore, the
possibility of taking legal action does not
sufficiently mitigate the harm to consumers from
paying an advance fee.
411 MN AG at 2 (attaching complaints in cases
against Priority Direct Marketing, Inc., Clear
Financial Solutions, and Moneyworks, LLC); see,
e.g., FTC v. Innovative Sys. Tech., Inc., No. CV040728 GAF JTLx (C.D. Cal. filed Feb. 3, 2004)
(defendants advertised money-back guarantees, yet
allegedly refused to honor them); New York v.
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48487
d. Public Policy Concerning Advance
Fees
The Commission’s unfairness analysis
permits it to consider established public
policies in determining whether an act
or practice is unfair, although those
policies cannot be the primary basis for
that determination.412 In this regard,
nearly all states have adopted laws that
regulate the provision of some or all
debt relief services. In fact, six of these
laws ban receiving any payment as a forprofit debt settlement company.413
Consistent with these statutes and its
law enforcement experience, NAAG
filed comments strongly advocating that
the Commission issue a rule prohibiting
the charging of advance fees for debt
relief services.414 These state laws
provide further support for the
Commission’s finding that this practice
is unfair.
Accordingly, the Commission
concludes that the practice of charging
advance fees is an abusive practice
under the Telemarketing Act because it
meets the statutory test for unfairness –
it causes or is likely to cause substantial
injury to consumers that is not
outweighed by countervailing benefits
to consumers or competition and is not
reasonably avoidable.
4. Recommendations to Restrict Other
Abusive Practices
A number of commenters proposed
additional remedial provisions, as
discussed below. The Commission
declines to adopt these additional
remedies in the Final Rule.
a. Suitability Analysis
A coalition of consumer groups and
other commenters recommended that
the Commission require providers to
employ a suitability or screening
analysis of prospective customers to
ensure that only those who meet the
financial requirements to successfully
complete the offered debt relief program
Credit Solutions, No. 401225 (N.Y. Sup. Ct. N.Y.
Cty. 2009 filed May 19, 2009); QLS at 3; CFA at 5,
9; WV AG (Googel), Tr. at 84. Moreover, a
requirement that debt relief services honor refund
requests is not sufficient to address this harm
because obtaining a refund has a cost to consumers.
FTC v. Think Achievement Corp., 312 F.3d 259, 261
(7th Cir. 2002) (‘‘This might be a tenable argument
if obtaining a refund were costless, but of course it
is not. It is a bother. No one would buy something
knowing that it was worthless and that therefore he
would have to get a refund of the purchase price.’’).
412 15 U.S.C. 45(n).
413 La. Rev. Stat. § 14:331; N.D. Cen. Code § 1306-02; Wyo. Stat. Ann. § 33-14-102; Mass. Gen.
Laws Ann. Ch. 180 § 4A; N.J. Stat. Ann. § 17:16G2; Haw. Rev. Stat. Ann. § 446-2.
414 NAAG (Oct. 23, 2009) at 1.
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are permitted to enroll.415 Several
commenters asserted that providers’
failure to do such analyses contributes
to consumers’ inability to stay in the
program, and thus to the injury they
suffer when they drop out.416
The Commission has concluded that
it is unnecessary at this time to institute
explicit suitability requirements in the
Final Rule. The existing provisions of
the Final Rule should provide
incentives for providers to screen out
consumers who cannot afford both to
save funds for settlement and to pay the
provider’s fee, because if a consumer
cannot do both and drops out before
settling or otherwise resolving any
debts, the provider cannot collect its
fees.417 Certainly the Commission
regards it as a best practice to
implement screening procedures to
maximize the likelihood that enrollees
will have the wherewithal to complete
and benefit from a service. The
415 See CFA at 21 (‘‘[D]ebt relief providers should
be required to conduct an individual financial
analysis for all potential customers to determine
whether the service is suitable for and will provide
a tangible net benefit to them before enrolling
them.’’); CareOne at 7 (‘‘Providers should be
required to . . . attest to and document the suitability
of the service sold to the consumer.’’); TASC (Apr.
30, 2010) at 1-2; see also RDRI (Manning), Tr. at
220-21.
416 See NAAG (Oct. 23, 2009) at 2 (‘‘The primary
consumer protection problem areas that have given
rise to the States’ action include . . . lack of
screening and analysis to determine suitability of
debt relief programs for individual debtors.’’);
CareOne at 7 (‘‘One of the greatest concerns about
abuse of consumers in the debt relief industry
relates to whether consumers are appropriately
placed into plans that represent the most suitable
approach for addressing their debt problems.’’); MP
at 2 (‘‘The reality is that the majority of consumers
being enrolled into traditional debt settlement
programs are not suitable candidates for this
strategy.’’); NACCA (Keiser), Tr. at 66 (‘‘I think one
problem might be is too many people might be
getting into programs that aren’t appropriate for
them that they cannot afford, and that’s where you
hear the horror stories.’’); WV AG (Googel), Tr. at
84 (‘‘[T]he classic complaint that I think most states
have received is consumers who have paid
thousands and thousands of dollars up front, who
probably weren’t even suitable candidates for debt
settlement.’’). But see, e.g., TASC (Housser), Tr. at
224 (‘‘I do want to point out that we think we do
a pretty good job and TASC members think they do
a pretty good job of suitability analysis of
consumers’’); FDR (Linderman), Tr. at 95 (arguing
that ‘‘we take the time to do a thorough suitability
analysis’’).
417 Final Rule, § 310.4(a)(5). See, e.g., ACCORD
(Noonan), Tr. at 275-76 (‘‘[I]f you have a ban on
advance fees . . . no one will have an incentive to
have a high drop-out rate, they won’t be paid for
those clients. . . . [E]veryone will continue to have
an incentive, as we do now, to do a proper
suitability study, because we won’t want unsuitable
people in our plans.’’); WV AG (Googel), Tr. at 222
(‘‘[O]ne of the best ways to require or to bring about
a suitability analysis, without even specifically
requiring it, would be the advance fee ban, because
then there would be that, you know, meeting of
interest, it would be in everybody’s interest to do
it.’’); CRN (Bovee), Tr. at 120; CU (July 1, 2010) at
4.
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Commission will continue to monitor
the industry to ensure that debt relief
providers establish and maintain
reasonable policies and procedures to
screen prospective customers for
suitability. If it finds that significant
numbers of providers continue to enroll
consumers who are unsuitable for their
programs, the Commission may
consider further amendments to the TSR
to solve the problem.
b. Right of Rescission or Refund
Provision
Several commenters also
recommended that the Final Rule grant
consumers a right to rescind their
contracts within a certain period of time
and receive a refund of fees paid to debt
relief providers.418 They argue that such
a requirement would provide consumers
with more time to assess whether the
service is beneficial for them and also
discourage providers from enrolling
consumers who are unlikely to benefit
from their services. The Commission
also considered whether requiring
providers to give consumers refunds for
a certain period of time would mitigate
any harm consumers suffered from
advance fees.
The Commission concludes that the
modified advance fee restrictions in
§ 310.4(a)(5) adequately address these
concerns. A consumer who receives no
benefit from a program will not be
required to pay a fee and can simply
terminate the program. Because any
funds that the consumer pays into a
dedicated bank account remain the
property of the consumer until the debts
are settled, enabling the consumer to
cancel the program and recoup his
money, the advance fee ban effectively
provides a right of rescission and
refund. Moreover, a rescission or refund
right on its own leaves significant risk
with consumers that the provider will
not respond to a request for rescission
or refund, or it will be out of business
before providing the contract rescission
or refund.419 Finally, if a refund right
only lasts until the consumer receives
the first settlement, the company would
have the incentive to settle a small debt
very quickly in order to extinguish the
refund right, which does not provide a
substantial benefit to the consumer.420
418 See, e.g., CFA at 19; CFA (Grant), Tr. at 209;
NFCC at 13; CRN at 7; TASC (Apr. 30, 2010) at 67.
419 Summary of Communications (June 16, 2010)
(meeting with consumer groups); see supra note
411.
420 Summary of Communications (June 16, 2010)
at 1 (meeting with consumer groups).
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c. Fee Caps
Industry representatives also have
argued that, instead of prohibiting
advance fees, the Final Rule should set
limits or caps on such fees similar to
those currently imposed by many
states.421 The Commission declines to
set fee limits in this proceeding. While
the Commission concludes that the
collection of advance fees by debt relief
providers is an abusive practice, it does
not believe that the Telemarketing Act
authorizes the Commission to regulate
the amount of fees a provider charges,
absent some other type of deceptive or
abusive conduct that interferes with a
competitive market.422 In general, feesetting is best done by a competitive
market, and the Commission’s role is to
remove obstacles to consumers making
the informed choices that are necessary
to a properly functioning market. The
provisions of the Final Rule, including
the narrowly tailored ban on advance
fees, are designed to ensure that the debt
relief market functions properly and to
eliminate the risk that consumers will
pay thousands of dollars and receive
little or nothing in return.423 In any
event, the Commission believes that any
decision to set fees is made more
appropriately by legislative bodies, as
several states have done with respect to
debt relief services.424
421 See, e.g., TASC (Apr. 30, 2010) at 1-2, 7-9.
Additionally, TASC recommended that the
Commission mandate that companies spread their
collection of fees over a specified period of months.
This fee structure, however, allows providers to
collect fees regardless of whether they have
achieved results and therefore suffers from the
flaws discussed in this subsection and results in the
abuse described in Section III.C.3. See SOLS at 2
(recommending fee caps in addition to an advance
fee ban).
422 The purpose of the FTC’s unfairness doctrine
is not to permit the Commission to obtain better
bargains for consumers than they can obtain in the
marketplace. Am. Fin. Servs. Ass’n v. FTC, 767 F.2d
957, 964 (D.C. Cir. 1985). Instead, it is to prohibit
acts and practices that may unreasonably create or
take advantage of an obstacle to the ability of
consumers to make informed choices. See id. at 976.
423 Simply capping the fees might reduce the
amount of consumer injury, but, so long as
consumers are induced to pay some amount of
money for services that may never be rendered,
would not eliminate the injury.
424 Moreover, any federally established maximum
advance fee might well become the de facto actual
fee for debt relief services. F. M. Scherer, Industrial
Market Structure and Economic Performance 19093, 204 (1980); F.M. Scherer, Focal Point Pricing
and Conscious Parallelism, in Competition Policy,
Domestic and International, 89-97 (2000). Further,
fee caps can quickly become obsolete, as changes
in market conditions and technologies render the
fixed maximum fee too low (e.g., if the costs of
providing the service rise) or too high (e.g., if new
technology lowers the cost of providing the service
or if market participants would compete on price
absent regulation). U.S. v. Trenton Potteries Co., 273
U.S. 392, 397 (1927) (‘‘The reasonable price fixed
today may through economic and business changes
become the unreasonable price of tomorrow.’’).
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a. The Contractual Agreement
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5. The Advance Fee Ban – Final Rule
Amendment
The amended Rule § 310.4(a)(5)(i)
would prohibit:
(i) Requesting or receiving payment of
any fee or consideration for any debt
relief service until and unless:
(A) the seller or telemarketer has
renegotiated, settled, reduced, or
otherwise altered the terms of at least
one debt pursuant to a settlement
agreement, debt management plan, or
other such valid contractual agreement
executed by the customer;
(B) the customer has made at least one
payment pursuant to that settlement
agreement, debt management plan, or
other valid contractual agreement
between the customer and the creditor
or debt collector; and
(C) to the extent that debts enrolled in
a service are renegotiated, settled,
reduced, or otherwise altered
individually, the fee or consideration
either:
(1) bears the same proportional
relationship to the total fee for
renegotiating, settling, reducing, or
altering the terms of the entire debt
balance as the individual debt amount
bears to the entire debt amount. The
individual debt amount and the entire
debt amount are those owed at the time
the debt was enrolled in the service; or
(2) is a percentage of the amount
saved as a result of the renegotiation,
settlement, reduction, or alteration. The
percentage charged cannot change from
one individual debt to another. The
amount saved is the difference between
the amount owed at the time the debt
was enrolled in the service and the
amount actually paid to satisfy the
debt.425
The Final Rule places no restriction
on the amount of fees that providers can
charge or mandate a formula for
calculating fees,426 but does establish
rules about when they can collect them.
In short, the Rule prohibits providers
from charging any fee in advance of
providing the debt relief services. If the
provider settles, renegotiates, reduces,
or alters debts sequentially, it may
collect part of its fee after each
individual settlement or other
alteration. Four issues arising from this
provision merit further discussion: the
contractual agreement, fee requirements,
bank account practices, and effective
date.
425 The provisions currently contained in
§§ 310.4(a)(5)-310.4(a)(7) will be renumbered to
accommodate the new § 310.4(a)(5) and will shift to
§§ 310.4(a)(6)-310.4(a)(8), respectively.
426 The Final Rule does require providers to
clearly and prominently disclose their fees. 16 CFR
310.3(a)(1).
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The Final Rule specifies that, in order
to collect a fee, providers must have
obtained a settlement or other alteration
of a debt, pursuant to a settlement
agreement, DMP, or other valid
contractual agreement between the
consumer and the creditor or debt
collector that is executed by the
customer. The provider may obtain an
oral or written execution of the
agreement in order to allow providers to
proceed efficiently. The consumer must
execute the specific agreement,
however; a contract signed at the outset
specifying, for example, that any offer
that involves the payment of a certain
amount will be deemed acceptable to
the consumer is not sufficient to comply
with the Rule.427 Moreover, the provider
may not rely on authority obtained
through a power of attorney to execute
the contract on the consumer’s behalf.
The requirement that consumers
execute the agreements is necessary to
ensure that the offers are legitimate,
final, and acceptable to the
consumers.428 The Rule further specifies
that the provider cannot collect its fee
until the consumer makes at least one
payment to the creditor or debt collector
to resolve the debt. This provision,
which was not included in the proposed
rule but was recommended by
commenters, will help ensure that the
consumer has the necessary funds to
satisfy the offer.429
In order to collect its fee, the provider
must have documentation evidencing
the debt resolution, as specified by
§ 310.4(a)(5)(i)(A) of the Final Rule.430
Different types of debt relief services
may generate different types of
documentation. With regard to debt
See CFA at 17.
Commenters supported such a requirement.
See CFA at 15-16; SOLS at 2.
429 FCS (Oct. 27, 2009) at 4 (‘‘If a company is
permitted to collect its fee after merely negotiating
a settlement, but before the creditor receives
payment from the consumer, consumers may find
themselves paying fees regardless of their ability to
meet the settlement payment obligations to their
creditors. This provision should be changed to
allow the debt settlement company to collect its fee
only when the consumer’s payment is sent to the
creditor.’’); ACCORD (Oct. 9, 2009) at 2.
430 16 CFR 310.4(a)(5)(i)(A) (‘‘the seller or
telemarketer has renegotiated, settled, reduced, or
otherwise altered the terms of at least one debt
pursuant to a settlement agreement, debt
management plan, or other such valid contractual
agreement executed by the customer’’) (emphasis
added). See AFSA at 10 (‘‘It is appropriate to require
provision of documents proving that a debt has, in
fact, been renegotiated, settled, reduced or
otherwise altered.’’); Weinstein (Oct. 26, 2009) at 8
(see attached Weinstein paper at 7) (‘‘When a
consumer and a creditor reach a mutual agreement,
the debt settlement company provides a written
agreement to the consumer and assists with
arranging the consumer’s payment to the creditor.’’).
427
428
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48489
negotiation, an executed contract
showing that a creditor has agreed to the
concession (e.g., a lower interest rate for
a particular credit card), along with
evidence that the consumer has made at
least one payment under the new terms,
would suffice. For a DMP, the CCA must
provide a debt management plan
containing the altered terms and
executed by the customer that is binding
on all applicable creditors. The CCA
also must have evidence that the
consumer has made the first payment to
the CCA for distribution to creditors.431
In the case of debt settlement, the
provider must obtain documentation
showing that the account at issue has
been successfully settled and at least
one payment has been made toward the
settlement, before receiving the fee for
that debt.432 Examples of such
documentation include a letter or
receipt from the creditor or debt
collector stating that the debt has been
satisfied, or a payment has been made
toward satisfaction and the amount of
the payment received.433 Once the
consumer executes the agreement, the
debt relief entity may collect the fee
associated with the individual debt and
need not wait until all debts have been
settled or otherwise altered.
431 CCAs renegotiate all of the consumer’s eligible
debts at one time, and creditors generally grant
concessions immediately upon enrolling consumers
in the DMP. GP (Mar. 5, 2010) at 1. Thus, CCAs do
not renegotiate debts individually, and Final Rule
§ 310.4(a)(5)(i)(C) does not apply to them. CCAs
commonly charge consumers not only an initial setup fee, but also periodic (usually monthly) fees
throughout the consumer’s enrollment in the DMP.
Laws in most states cap these fees. Final Rule
§ 310.4(a)(5) prohibits CCAs from charging a set-up
or other fee before the consumer has enrolled in a
DMP and made the first payment, but it would not
prevent the CCA from collecting subsequent
periodic fees for servicing the account.
432 The ‘‘at least one payment’’ provision applies
specifically to the case of bona fide installment
settlements, in which a creditor or debt collector
contracts to accept the settlement amount in
installments over time. If the creditor or debt
collector requires a single payment to satisfy the
debt, the provider cannot divide the settlement into
separate parts and collect its fees upon a payment
from the consumer that only partially satisfies the
debt. The Commission will monitor fee practices
relating to installment settlements to ensure that
providers are not manipulating settlement offers to
collect their fee to the detriment of consumers.
433 See CRN (Jan. 12, 2010) at 7 (‘‘All creditors
and their assignees provide documentation of
settlement and/or payment agreements.’’). A letter
containing an offer to settle by itself does not meet
the Rule’s requirements, but may be one part of the
necessary documentation. Some commenters stated
that some creditors or debt collectors may not
provide a document confirming that the payment
has been accepted and the debt has been satisfied.
MD (Oct. 26, 2009) at 53 (some collection agents
refuse to provide documentation that clearly
establishes the debt has been extinguished); ART at
2 (some creditors do not provide timely
documentation).
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b. Fee Requirements
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The purpose of the advance fee ban
could be thwarted if debt settlement
providers collect a disproportionately
large percentage, or even the entire
amount, of the fee after settling a single
debt. The Final Rule addresses this
concern: in situations in which
providers settle debts individually over
time, the fee collected by the provider
must bear the same proportional
relationship to the total fee as the
individual debt bears to the entire debt
amount. Further, the Final Rule requires
that, in calculating this proportion, the
provider must use the amount of the
individual debt and the entire debt at
the time the consumer enrolls in the
program (i.e., before any interest or
creditor fees have accrued).434
Alternatively, the provider can collect
a percentage of savings achieved.435 In
that case, the fee for each debt settled or
otherwise altered must be an
unchanging percentage of the amount
saved as a result of the service.436 The
amount saved must be based on the
difference between the amount of debt
at the time the consumer enrolls in the
program and the amount of money
required to satisfy the debt. Using either
fee structure, the fee or consideration
must be accurately disclosed in
compliance with § 310.3(a)(1)(i).437
Two commenters recommended that
the Commission require that the amount
of the provider’s fee be based on the
percentage of savings realized by the
consumer.438 As stated earlier, the Final
434 In other words, if the amount of the debt that
is settled is one-third of the entire debt amount
enrolled in the program, the provider can collect
one-third of its total fee.
For the purposes of calculating a proportional fee,
the provider must include as part of the entire debt
amount any additional debts that the consumer
enters into the program after the original date of
enrollment. Further, the provider must use the
amount of the additional individual debt at the time
the consumer entered that debt into the program.
For example, suppose that a consumer enrolls in a
debt settlement program with a total of two $10,000
debts – totaling $20,000. Six months after enrolling
in the program, the consumer places one additional
debt with a balance of $10,000 into the program.
Under § 310.4(a)(5)(ii)(C)(1), the consumer’s entire
debt amount is now $30,000. Thus, if the provider
settles any one of the consumer’s three debts, it may
only collect one-third of its total fee ($10,000
divided by $30,000).
435 This alternative can be used when the
provider uses a contingency-based fee model.
436 This requirement explicitly prevents
providers from front-loading the fee by collecting a
disproportionately large percentage of savings for
any debts settled early in the program.
437 16 CFR 310.3(a)(1)(i).
438 CareOne at 5; FCS (Oct. 27, 2009) at 4 (‘‘We
also urge the Commission to consider requiring fee
structures that are based on the savings the
company negotiates for the consumer. . . . Allowing
companies to collect flat fees (even fees that are
capped, as some states provide) disconnects the
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Rule does not set fee maximums or
dictate a formula for calculating fees but
simply governs when the fees can be
collected. The provisions of the Final
Rule, including the required
disclosures, prohibitions on
misrepresentations, and advance fee
ban, should spur price competition in
the market.439
c. Dedicated Bank Accounts
In the NPRM, the Commission stated
that it did not intend the proposed rule
to prohibit consumers from using
dedicated bank accounts, and it
requested comments on this issue.440 In
response, some commenters expressed
views, assuming the Final Rule
included an advance fee ban, on
whether the Rule should permit
consumers, or allow providers to require
consumers, to put funds into a
dedicated bank account until the
services are delivered. A coalition of
consumer groups stated that an advance
fee ban should allow consumers to use
legitimate bank accounts that they
control.441 An industry member stated
that allowing providers to require
consumers to set money aside in a
dedicated bank account is ‘‘absolutely
necessary’’ to ensure that the money
available is adequate to cover the
settlement amount and the provider’s
fee.442 Additionally, a municipal
consumer protection agency stated that
dedicated bank accounts would ensure
that a debt settlement company could
collect its fees once it has settled a
consumer’s debt.443
Section 310.4(a)(5)(ii) of the Rule
permits debt relief providers to require
consumers to place funds designated for
the company’s fees and for payment to
the consumer’s creditors or debt
collectors in a dedicated bank account,
amount of the fee from the value the consumer
receives. In contrast, success-based fees ensure the
fee is proportionate to the benefit and still allow
debt settlement companies to compete on price.’’).
Several companies use a contingency fee model,
charging consumers a specific percentage of savings
that they obtain. CRN (Jan. 21, 2010) at 4 (15% of
savings); FCS (Oct. 27, 2009) at 2; ACCORD (Oct.
9, 2009) at 2-3; TBDR at 1; see also SBLS at 4. One
commenter raised concerns whether assessing fees
based on settlement activity would lead to the best
outcomes for consumers. FDR (Oct. 26, 2009) at 1516 (‘‘Where fees are based exclusively on settlement
activity or on the timing of achieving settlements,
the debt settlement services provider has an
incentive to complete settlements with the creditor
and on the account that creates the most revenue.’’).
439 See USDR (Oct. 20, 2009) at 2.
440 TSR Proposed Rule, 74 FR 41988, 42017 (Aug.
19, 2009).
441 CFA at 17; CFA (Plunkett), Tr. at 141.
442 CRN (Bovee), Tr. at 142 (stating that his
company does not use escrow accounts and has
outstanding uncollected fees of more than
$100,000).
443 NYC DCA at 2.
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provided certain conditions are met.
Once a settlement agreement is executed
and the payment (or first payment, in
the case of an installment agreement) is
made, the provider may require that the
appropriate fee payment be sent from
the account to the company. This
provision will assure providers that,
once they settle a consumer’s debt, they
will receive the appropriate fee.
To ensure that consumers are
protected, the Final Rule specifies five
conditions that the provider must meet
if it wishes to require the consumer to
set aside funds for its fee and for
payment to creditors or debt collectors
in a dedicated bank account.444 First,
the account must be located at an
insured financial institution.445 Second,
all funds in the account must remain the
property of the consumer, and, if the
money is held in an interest-bearing
account, all interest that accrues must
be paid to the consumer.446 Third, the
agent holding the funds must be
independent – that is, not under the
control of or affiliated with the debt
relief provider.447 Fourth, to further
ensure that the account provider is truly
independent, the debt relief provider
may not give or accept any money or
other compensation in exchange for
referrals of business involving the debt
relief service.448 The Commission
intends this provision to be read broadly
to prohibit all fee splitting between the
entity or entities administering the
444 If a provider is going to require a dedicated
bank account, it may not require the use of a
dedicated bank account solely to set aside funds for
the provider’s fees.
445 This requirement does not prevent an
intermediary that is not an insured financial
institution from providing services in connection
with the account as well. For example, GCS and
Noteworld Servicing Center provide account
management and transaction processing services
relating to special purpose bank accounts that
clients of debt settlement companies use. See GCS
at 1. If such an intermediary is used, the bank and
the nonbank both are ‘‘entities administering the
account’’ under the Final Rule.
446 See Summary of Communications (June 24,
2010) at 2 (state attorney general representative
stated that consumers could be injured if they were
not able to use money in the accounts for living
expenses if necessary; a second state attorney
general representative stated that if providers own
the accounts, the money could be subject to claims
by the company’s creditors); Summary of
Communications (July 9, 2010) at 1 (consumer
group representative stated that the consumer
should have control over the account, and it should
be in the consumer’s name).
447 See Summary of Communications (June 24,
2010) at 2 (a state attorney general representative
described risks of service provider collusion with
fraudulent companies).
448 See Summary of Communications (June 24,
2010) at 2 (a state attorney general representative
stated that the rule should ensure that debt
settlement companies do not split fees with the
account providers or charge unreasonable fees for
the accounts).
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account and the debt relief service
provider.
Fifth and finally, the provider must
allow the consumer to withdraw from
the debt relief service at any time
without penalty; thus, the provider may
not charge a termination fee or similar
fee. The provider also must ensure that
the consumer receives, within seven
business days of the consumer’s request,
all funds in the account, less any money
that the provider has earned in fees in
compliance with the Rule’s provisions,
as a result of having settled a debt prior
to the consumer’s withdrawal from the
program.449 Therefore, the Rule allows
the consumer to cancel the program and
recoup the money in the account at any
time to ensure that the consumer does
not pay in advance for services that are
not performed.
Moreover, the Commission’s law
enforcement cases show that there is a
risk that providers will utilize funds in
consumers’ accounts for their own
purposes.450 Thus, the Rule includes
five specific safeguards discussed in this
section to guard against such illegal
activity.451
The Rule does not prohibit an
independent entity that holds or
administers a dedicated bank account
meeting the above criteria from charging
the consumer directly for the account.
However, the Commission will be
monitoring practices related to these
fees, and it may take further action, if
needed, to address any deceptive or
abusive fee practices in connection with
the accounts.
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d. Effective Date
The advance fee ban provision,
§ 310.4(a)(5) of the Final Rule, takes
effect on October 27, 2010. The
Commission is allowing debt relief
449 See Summary of Communications (July 9,
2010) at 1 (consumer group representative stated
that the consumer should be able to withdraw all
funds from the account at any time).
450 See, e.g., FTC v. Jubilee Fin. Servs., Inc., No.
02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19, 2002)
(alleging that defendants regularly withdrew money
from consumers’ trust accounts to pay their
operating expenses); FTC v. Edge Solutions, Inc.,
No. CV-07-4087, First Interim Report of Temporary
Receiver at 3 (E.D.N.Y. Oct. 23, 2007) (noting that
‘‘customer funds in the amount of $601,520 were
missing from the receivership defendants’ accounts
and unaccounted for by the receivership
defendants’’); see also GAO Testimony, supra note
50, at 27 (discussing a case study in which the U.S.
Department of Justice prosecuted a debt settlement
company for using funds in customer escrow
accounts to cover overdrafts from the defendant’s
operating account and make payments to his wife).
451 The safeguards appear to be consistent with
the practices of many industry members. For
example, a service provider stated that it is an
independent firm and the ‘‘special purpose’’ or
dedicated bank accounts that its system manages
are owned and controlled by consumers. GCS at 12.
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providers an additional month after the
effective date of the other provisions of
the Rule, because compliance with the
advance fee ban may entail adjustments
to many providers’ operations. The
Final Rule does not apply retroactively;
thus, the advance fee ban does not apply
to contracts with consumers executed
prior to the effective date.
D. Section 310.3: Deceptive
Telemarketing Acts or Practices
The Final Rule mandates four debt
relief-specific disclosures, which
complement the existing, generally
applicable disclosures currently in the
TSR.452 The Final Rule requires debt
relief service providers to disclose,
clearly and conspicuously, before the
consumer consents to pay: (1) the
amount of time necessary to achieve the
represented results; (2) the amount of
savings needed before the settlement of
a debt; (3) if the debt relief program
includes advice or instruction to
consumers not to make timely payments
to creditors, that the program may affect
the consumer’s creditworthiness, result
in collection efforts, and increase the
amount the consumer owes due to late
fees and interest; and (4) if the debt
relief provider requests or requires the
customer to place funds in a dedicated
bank account at an insured financial
institution, that the customer owns the
funds held in the account and may
withdraw from the debt relief service at
any time without penalty, and receive
all funds in the account. Together, these
disclosure requirements will ensure that
consumers have the material
information they need to make an
informed decision about whether to
enroll in a debt relief program.
Section 310.3(a)(1)(viii) of the
proposed rule contained three other
debt relief-specific disclosures. After
consideration of the record, the
Commission has decided to delete those
disclosures:
∑ that creditors may pursue collection
efforts pending the completion of the
debt relief service (proposed Section
310.3(a)(1)(viii)(D)), which has been
combined with another required
disclosure;
452 Pursuant to the pre-existing TSR, in an
outbound telephone call or an internal or external
upsell, sellers and telemarketers of debt relief
services must promptly disclose several key pieces
of information: (1) the identity of the seller; (2) the
fact that the purpose of the call is to sell goods or
services; and (3) the nature of the goods or services
being offered. 16 CFR 310.4(d). They must also, in
any telephone sales call, disclose cost and certain
other material information before consumers pay.
16 CFR 310.3(a)(1). As discussed in Section III.D.2.,
the Commission received very few comments
addressing these disclosures.
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∑ that any savings from the debt relief
program may be taxable income
(proposed Section 310.3(a)(1)(viii)(F));
and
∑ that not all creditors will accept a
reduction in the amount owed
(proposed § 310.3(a)(1)(viii)(c)).
The Final Rule also modifies the
preamble to the general disclosure
requirements in § 310.3(a)(1) to clarify
that sellers or telemarketers must make
disclosures before a consumer consents
to pay for the goods or services offered.
This section discusses: (1) the debt
relief-specific disclosure obligations
added as a result of this proceeding,
(2) the disclosures in the proposed rule
that were not adopted in the Final Rule,
(3) the general disclosure obligations
under the TSR, (4) the timing of the
required disclosures, and (5) additional
disclosures that commenters
recommended, but which the
Commission did not adopt in the Final
Rule.
1. Amendments to Section 310.3(a)(1):
Debt Relief-Specific Disclosure
Obligations
In assessing the six new disclosures in
the proposed rule, the Commission
considered whether omitting the
information would cause consumers to
be misled, the need for those
disclosures, and their likely
effectiveness. The Commission applies
its deception standard in determining
the legal basis for disclosures: an act or
practice is deceptive if (1) there is a
representation or omission of
information that is likely to mislead
consumers acting reasonably under the
circumstances; and (2) that
representation is material to
consumers.453 Injury is likely if
inaccurate or omitted information is
material.454 A claim is deceptive if it
either misrepresents or omits a material
fact such that reasonable consumers are
likely to be misled.455 Application of
453 Federal Trade Commission Policy Statement
on Deception, appended to In re Cliffdale Assocs.,
103 F.T.C. 110, 174-83 (1984) (‘‘Deception Policy
Statement’’); see also FTC v. Tashman, 318 F.3d
1273, 1277 (11th Cir. 2003); FTC v. Gill, 265 F.3d
944, 950 (9th Cir. 2001).
454 Deception Policy Statement, supra note 453,
at 171.
455 FTC v. Simeon Mgmt. Corp., 532 F.2d 708, 716
(9th Cir. 1976); FTC v. Pharmtech Research, Inc.,
576 F. Supp. 294, 300 (D.D.C. 1983).
In some circumstances, silence also may be
deceptive. Silence associated with the appearance
of a particular product, the circumstances of a
specific transaction, or ordinary consumer
expectations represents that the product is
reasonably fit for its intended purpose. Deception
Policy Statement, supra note 453, at 170. For
example, in connection with the sale of a car,
consumers assume in the absence of other
information that the car can go fast enough for
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this analysis leads the Commission to
conclude that each of the four items of
information that the provisions adopted
herein require to be disclosed are
material and that, absent disclosure of
these items of information, consumers
seeking debt relief draw reasonable but
incorrect conclusions about the benefit
of purchasing such service, and are
therefore likely to be misled. Thus,
failure to disclose any of these four
items of information is a deceptive
practice.
a. Need for Debt Relief-Specific
Disclosures
b. Debt Relief-Specific Disclosures
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Commenters generally supported the
proposed rule’s approach of requiring
debt relief-specific disclosures in
connection with the telemarketing of
debt relief services or programs. NAAG
supported the proposed disclosures,
stating that although they alone might
not be sufficient to curb abusive
conduct by debt relief providers,
consumers are entitled to the basic
information that the proposed
disclosures provide.456 A coalition of 19
consumer advocacy groups ‘‘strongly’’
supported the proposed disclosures,
noting that they will ensure that
consumers understand how debt relief
services work and whether the program
will satisfy their needs.457
Most debt relief providers also
supported the proposed disclosures.458
One debt relief industry trade
association recommended that the Rule
require ‘‘full and complete disclosure’’ to
consumers of the risks of debt
settlement before a consumer enters a
plan, noting that the FTC’s proposed
new disclosures were similar to the
model disclosures contained in trade
association guidelines.459 Individual
debt relief providers expressed support
for the proposed disclosures because
consumers who fully understand all
aspects of a debt relief program are more
ordinary use on a freeway. If the car cannot, the
seller’s silence on this point may have been
deceptive.
456 NAAG (Oct. 23, 2009) at 11.
457 CFA at 2-3, 20; see also MN AG at 2.
458 FCS (Oct. 29, 2009) at 3; Able (Oct. 21, 2009)
at 30; CareOne at 4; CSA at 1; DS at 18; DMB (Oct.
29, 2009) at 5; DSA/ADE at 1-2.
459 TASC (Oct. 26, 2009) at 15. TASC, however,
objected to the proposed disclosures on the ground
that they were targeted primarily to the risks of debt
settlement and did not inform consumers
adequately of the risks of nonprofit credit
counseling and bankruptcy. Id. As explained above,
the FTC does not have jurisdiction to regulate the
activities of bona fide nonprofit credit counselors.
Moreover, the Commission believes that the revised
debt relief-specific disclosures in the Final Rule
adequately address the most harmful conduct by
debt relief providers, including debt settlement
providers, for-profit credit counselors, and debt
negotiators.
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likely to complete it successfully,460 and
because the disclosures would make it
more difficult for fraudulent companies
to operate.461
A comment submitted by an
association of credit counseling agencies
also supported the proposed disclosures
for debt relief services.462 An individual
nonprofit CCA commented that the
proposed disclosures are necessary to
ensure that consumers understand that
some of the money they pay to the
provider goes towards the provider’s
fees rather than to pay creditors.463
As explained in the NPRM and in
Section I above, consumers often do not
understand the mechanics of debt relief,
making them more susceptible to
deception.464 The debt relief-specific
disclosures are intended to ensure that
consumers have accurate information,
thereby enabling them to make informed
purchasing decisions and that they are
not misled by the omission of key
information. As modified in the Final
Rule and discussed herein, § 310.3(a)(1)
explicitly mandates that all of the
required disclosures be made ‘‘[b]efore a
customer consents to pay for goods or
services offered.’’ Language added to the
existing Footnote 1 of the Rule clarifies
that the provider must make the
required disclosures before the
consumer enrolls in an offered
program.465
After review and analysis of the
record, the Commission has adopted
three of the six proposed disclosures in
the Final Rule, having determined that
the remaining three are duplicative or
likely to detract from the efficacy of the
required disclosures. It also has adopted
one additional disclosure regarding the
use of dedicated bank accounts.
The next three sections discuss the
four disclosures adopted in the Final
Rule.
(1) Sections 310.3(a)(1)(viii)(A) and (B)
The proposed rule would have
required telemarketers of debt relief
services to make the following
disclosures:
∑ the amount of time necessary to
achieve the represented results and, if
the service entails making settlement
FCS (Oct. 29, 2009) at 3.
CSA at 1.
462 AICCCA at 2; see also CCCS CNY at 2 (full
disclosures will give consumers accurate
information on which they can base their financial
decisions and possibly help consumers put money
they would have spent on debt relief toward more
pressing bills).
463 GP (Oct. 22, 2009) at 1.
464 TSR Proposed Rule, 74 FR at 42001.
465 16 CFR 310.3(a)(1) & n.1.
460
461
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offers466 to customers’ creditors, the
specific time by which the provider will
make a bona fide settlement offer to
each creditor or debt collector;467 and
∑ to the extent that the service may
include a settlement offer to any of the
customer’s creditors or debt collectors,
the amount of money, or the percentage
of each outstanding debt, that the
customer must accumulate before the
provider will make a bona fide
settlement offer to each creditor or debt
collector.468
These disclosures were designed to
prevent deception by ensuring that
consumers understand the time and
monetary commitment necessary for the
plan to succeed, and thus the risks
involved in enrolling in a debt relief
program in which the provider may not
begin to negotiate relief for months or
even years.
The Commission received several
comments on these two disclosures.
Several commenters and forum
participants recommended modifying
the disclosures to allow estimates or
projections of the time for program
completion and the amount a consumer
would have to save.469 One industry
trade association explained that it likely
would be impossible for a provider to
state with certainty the time by which
it will achieve settlements or the
amount of money the consumer would
have to accumulate before the provider
made a settlement offer.470 Similarly, a
debt relief provider objected to the time
disclosure in proposed
§ 310.3(a)(1)(viii)(A) because it failed to
account for market conditions that are
‘‘beyond anyone’s range of knowledge
other than a best guess.’’471 Other
commenters echoed these views.472
466 A settlement offer is an offer to extinguish an
unsecured debt for less than what the debtor owes
the creditor or debt collector. See Weinstein (Oct.
26, 2009) at 6 (see attached Weinstein paper at 5).
467 TSR Proposed Rule, 74 FR at 42019. In so
doing, the provider would have to disclose the fact
that negotiations will not take place with all
creditors simultaneously but rather sequentially, if
such is the case. The record supports disclosure of
this information because consumers may not
understand the amount of time necessary to achieve
the represented results or that there may be
prerequisites to obtaining debt relief. See CFA
(Grant), Tr. at 175.
468 TSR Proposed Rule, 74 FR at 42019.
469 Loeb (Mallow), Tr. at 204; TASC (Housser), Tr.
at 202; CFA (Grant), Tr. at 207; USOBA (Oct. 26,
2009) at 15-17; FCS (Oct. 29, 2009) at 3.
470 USOBA (Oct. 26, 2009) at 15-16; see also FCS
(Oct. 29, 2009) at 3; DS at 19 (‘‘the exact amount
a given creditor will settle a debt account for and
the precise time the same will be accomplished
varies.’’).
471 Able (Oct. 21, 2009) at 26.
472 FCS (Oct. 29, 2009) at 3 (‘‘We support these
disclosures, in principle, but recommend revision
to the extent they would require a company to
determine in advance the timing and order in
which each specific debt will be settled. Creditors
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Based on the record, the Commission
has determined to require these two
disclosures, but is clarifying that
providers may make a good faith
estimate of the necessary time and
money commitments entailed in the
service. Providers must have a
reasonable basis to support their
estimates. With respect to the paragraph
(A) disclosure, the provider’s estimate of
the amount of time necessary to achieve
the represented results should be based
on the type of program or service
offered, the consumer’s particular debts,
and available historical data regarding
similarly-situated consumers’
experiences with creditors. With respect
to the paragraph (B) disclosure, the
provider should base its estimate on its
historical experience and other
information indicating the threshold
amount of money that, if offered to the
particular creditor, is reasonably likely
to result in a successful settlement that
is consistent with results represented by
the provider.473 Providers should keep
consumers informed throughout the
duration of the program of any changes
in creditor policies that may impact the
projected time or amount of money
needed before completion.
The Final Rule makes two
modifications to the language of the
proposed rule to accomplish this
clarification. Paragraph (A) in the
proposed rule would have required
disclosure of ‘‘the specific time by
which the debt relief service provider
will make a bona fide settlement offer.’’
vary in their willingness to make concessions, and
their position often changes with time. Debt
settlement firms must have the latitude to make the
most favorable settlements for a client, and this
requires flexibility to determine the order and
timing of settlements.’’); see CRN (Oct. 8, 2009) at
6 (‘‘Amounts and terms of settlement fluctuate and
are hard to predict, so setting a predetermined time
or amount of settlement might prevent debt relief
providers from getting consumers the best
settlement as quickly as possible. Such a result
could occur if a creditor unexpectedly makes a
settlement offer to a consumer that, if accepted,
would disrupt the previously disclosed schedule of
time and amount of settlement for the other
enrolled debts.’’); MD (Oct. 26, 2009) at 29-30.
One provider objected to the money
accumulation proposed disclosure
(§ 310.3(a)(1)(viii)(B)) because programs that allow
for payments over time do not require accumulation
of the entire amount needed to settle the debt. Able
(Oct. 21, 2009) at 26. The Commission believes that
the disclosure is warranted even if the consumer
only has to accumulate a lesser amount, since that
amount still may be substantial, especially for
consumers who are in financial distress.
473 Thus, if a debt settlement provider expects
that a creditor will make an initial settlement offer
for 95% of the debt owed, but it knows that
consumers historically settle debts with that
creditor for 60% after a certain amount of time has
passed, compliance with this provision requires
disclosure of the estimated time it would take and
the amount of money the consumer would have to
accumulate before the 60% settlement offer is
obtained.
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The Final Rule deletes the word
‘‘specific,’’ which could have been read
to require a time certain rather than a
good faith estimate.474 Paragraph (B) in
the proposed rule required disclosure of
‘‘the specific amount of money or the
percentage of each outstanding debt that
the customer must accumulate before
the debt relief service provider will
make a bona fide settlement offer.’’ Like
the revision of paragraph (A), the Final
Rule deletes the word ‘‘specific,’’ which
could have been read to require a
disclosure with certainty of the amount
of money or percentage of debt, rather
than a good faith estimate. As modified,
these provisions will help ensure that
consumers are not deceived and have
the information they need to make
informed decisions, while recognizing
that certain information may only be
estimated at the time disclosure is
required.
(2) Section 310.3(a)(1)(viii)(C)
Section 310.3(a)(1)(viii)(C) of the
Final Rule adopts the proposed rule’s
requirement that debt relief providers
whose programs entail consumers not
making timely payments to creditors
disclose that the program may affect the
consumer’s creditworthiness; may result
in continued collection efforts,
including lawsuits; and may increase
the amount the consumer owes due to
late fees and interest.475 The adverse
consequences of not paying creditors
would be highly material to reasonable
consumers in deciding whether to
purchase the service or, if they do
purchase it, whether to stop paying
creditors. This disclosure is especially
important in the debt settlement context
where many consumers must choose
between paying their creditors or saving
funds for possible settlements.476
Debt settlement providers often
encourage consumers to stop paying
creditors, or consumers stop on their
own because they simply cannot afford
simultaneously to make monthly
payments to their creditors, set aside
funds for settlements, and pay fees to
the debt settlement company.477 The
record shows, however, that consumers’
credit ratings are harmed, often
substantially, as a result of not making
payments to creditors.478 Lower credit
474 The other disclosures required in subsections
(A) and (B) do not use the term ‘‘specific.’’
475 TSR Proposed Rule, 74 FR at 49019. In the
proposed rule, this was § 310.3(a)(1)(viii)(E).
476 See CFA at 9.
477 TSR Proposed Rule, 74 FR at 41995. See WV
AG (Googel), Tr. at 44-45.
478 See AFSA at 2; CFA at 18; CFA (Plunkett),
Workshop Tr. at 102 (noting that the length of time
it takes to achieve settlement, combined with
withheld payments, has a negative effect on
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48493
scores raise the cost of obtaining credit –
or make it more difficult to obtain it at
all.479 Another serious and negative
consequence that may result from a
consumer’s decision to enter a debt
relief plan in which he or she stops
paying creditors is the accrual of late
fees or interest on the accounts, which
can significantly increase the
consumer’s ultimate obligation.480
Finally, if a consumer stops making
payments, his likelihood of being sued
by creditors will increase. Indeed, even
while a consumer is enrolled in a debt
relief program, creditors and debt
collectors may continue to make
collection calls pending resolution of
the consumer’s debts and may proceed
with lawsuits and subsequent
enforcement of any judgments, such as
through garnishment of wages.481
Disclosure of these potentially serious
negative consequences is necessary to
prevent deception and the consumer
injury that arises from consumers
enrolling in debt relief plans and
ceasing to pay creditors.482
The Commission received comments
both supporting and opposing this
proposed disclosure. The American
Bankers Association filed a comment in
support, arguing that the disclosure will
help consumers understand the
increased risks to their creditworthiness
if they stop communicating with their
creditors.483 TASC also voiced support,
but expressed concern that the
disclosure was linked primarily to debt
settlement programs. TASC therefore
recommended that the Commission
require bankruptcy providers to make
the same disclosure about the effect of
consumers); see also Fair Isaac Corp.,
Understanding Your FICO Score, at 7 (noting that
payment history typically is the most important
factor used to determine a consumer’s FICO score),
available at (https://www.myfico.com/Downloads/
Files/myFICO_UYFS_Booklet.pdf); see also TSR
Proposed Rule, 74 FR at 42002.
479 In addition, as frequently noted by the
Commission, a consumer’s credit score can impact
the availability and/or terms of a wide variety of
benefits, including loans, employment, rental
property, and insurance. See, e.g., FTC, Need Credit
or Insurance? Your Credit Score Helps Determine
What You’ll Pay, available at (https://www.ftc.gov/
bcp/edu/pubs/consumer/credit/cre24.shtm).
480 The Credit CARD Act of 2009 sets some limits
on the fees and penalties that credit card companies
can charge delinquent consumers. Pub. L. No. 11124, § 511(a)(1)&(2), 123 Stat. 1734 (May 22, 2009).
That Act, however, does not prohibit default fees
and thus does not diminish the importance of this
disclosure.
481 Third party collectors are governed by the
FDCPA. 15 U.S.C. 1692a(6), 1692c. Creditors
collecting their own debts are not subject to the
FDCPA, but are subject to Section 5 of the FTC Act.
482 TSR Proposed Rule, 74 FR at 49002; see JH
(Oct. 24, 2009) at 6.
483 ABA at 4.
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nonpayment on creditworthiness.484
The Commission notes that bankruptcy
providers who are telemarketers of debt
relief services would be subject to the
TSR. Thus they would be required to
make the TSR’s disclosures unless they
have a face-to-face meeting with the
client.485 Moreover, consumers seeking
to file bankruptcy must participate in
pre-filing credit counseling with a
certified credit counselor.486 These
credit counselors generally inform
consumers that bankruptcy negatively
impacts their credit rating, remains on
their credit report for ten years, and may
make obtaining credit in the future more
difficult and expensive.
The Final Rule requires these
disclosures to be made only ‘‘to the
extent that any aspect of the debt relief
service relies upon or results in the
customer failing to make timely
payments to creditors or debt
collectors.’’ In general, DMPs do not rely
upon the customer failing to make
timely payments to creditors or debt
collectors. Thus, this disclosure
typically will not apply to debt relief
providers offering DMPs.
One debt relief provider objected to
the required disclosures on the basis of
a ‘‘pilot survey’’ it conducted of its
customers that purported to show that
the customers’ FICO scores were higher
at completion of the program than at
enrollment. Thus, it argued, the
creditworthiness disclosure would be
inaccurate.487 The survey, however,
only included 12 consumers, and the
comment provided no information
indicating that these consumers were
representative of the universe of
consumers enrolled in the program.488
Moreover, the survey only measured
FICO scores at enrollment and
completion, providing no information
regarding whether consumers’ scores
deteriorated during the time that they
were enrolled in the debt settlement
program and, in many cases, not paying
their creditors. For these reasons, the
Commission does not consider the
survey to be reliable or probative.
The Commission addressed in the
NPRM some of the concerns with this
disclosure that were raised by the
comments. Specifically, one debt relief
TASC (Oct. 26, 2009) at 15.
See 16 CFR 310.6(b)(3) (exempting
‘‘[t]elephone calls in which the sale of goods or
services or charitable solicitation is not completed,
and payment or authorization of payment is not
required, until after a face-to-face sales or donation
presentation by the seller or charitable organization,
provided, however, that this exemption does not
apply to the requirements of §§ 310.4(a)(1), (a)(7),
(b), and (c)’’).
486 11 U.S.C. 109(h); AICCCA at 1.
487 MD (Oct. 26, 2009) at 30.
488 Id.; MD (Mar. 22, 2010) at E-2.
484
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provider objected to the disclosure
because it relates to actions taken by
creditors against consumers that are not
directly caused by the consumer’s
enrollment in the debt relief program.489
In the NPRM, the Commission
acknowledged that some consumers
considering debt relief already have
stopped making payments and may be
subject to late fees or other charges
regardless of whether they enroll in the
program.490 The record shows, however,
that in a significant number of
instances, consumers are induced by the
provider’s instructions not to make
payments that they otherwise would
have made.491 This is particularly true
for debt settlement services.492
Moreover, even as to those consumers
who already have ceased paying their
creditors, the provider’s instruction may
persuade them not to resume payments.
A disclosure about the adverse
consequences of not paying creditors is
therefore highly material to many
consumers’ purchase or use decisions.
For these reasons, the Final Rule
includes § 310.3(a)(1)(viii)(C) as
proposed.
(3) New Section 310.3(a)(1)(viii)(D)
Section 310.3(a)(1)(viii)(D) of the
Final Rule imposes an additional
disclosure requirement on debt relief
providers who request or require the
customer to place money for its fee and
for payment to customers’ creditors or
debt collectors, in a dedicated bank
account at an insured financial
institution. These providers must
disclose that the consumer owns the
funds held in the account and may
withdraw from the debt relief service at
any time without penalty and receive all
funds currently in the account. This
information would be highly material to
reasonable consumers in deciding
whether to enroll in the service; the
right to cancel and receive a refund is
a key right for consumers under the
rule, but it is only meaningful if
489 See Able (Oct. 21, 2009) at 26. The commenter
noted, however, that his company currently makes
this disclosure to consumers.
490 TSR Proposed Rule, 74 FR at 42002.
491 The stop-payment instruction is especially
persuasive in those instances when the provider
misrepresents or obscures the fact that some or all
of the consumer’s payments to the provider are
going towards its fees, rather than the consumer’s
debts. See SBLS at 4; FTC v. Debt-Set, No. 1:07-cv00558-RPM, Mem. Supp. Mot. T.R.O. at 8-9 (D.
Colo. Mar. 20, 2007) (‘‘Defendants lead consumers
to conclude that, once enrolled, the Defendants in
turn will disburse consumers’ monthly payments to
the appropriate creditors every month.’’); Illinois v.
SDS West Corp., No. 09CH368 (Cir. Ct. of 7th Jud.
Dist., Sangamon Cty. 2009); Illinois v. Debt Relief
USA, Inc., No. 09CH367 (Cir. Ct. of 7th Jud. Dist.,
Sangamon Cty. 2009); North Carolina v. Knight
Credit Servs., Inc. (Sup. Ct. Wake Cty. 2004).
492 Supra note 73.
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consumers know that they have the
right.493
2. Proposed Disclosures Not Adopted in
the Final Rule
After reviewing the record, and as
explained below, the Commission has
decided not to adopt in the Final Rule
three of the disclosures included in the
proposed rule, because they are largely
duplicative or likely to detract from the
efficacy of the required disclosures. The
omitted disclosures are: (1) that not all
creditors will accept a reduction in the
amount of debt owed; (2) that creditors
may pursue collection efforts pending
the completion of the debt relief
services; and (3) that any savings from
the debt relief program may be taxable
income.
a. Proposed Section 310.3(a)(1)(viii)(C)
Section 310.3(a)(1)(viii)(C) of the
proposed rule would have required
telemarketers of debt relief services to
disclose that ‘‘not all creditors or debt
collectors will accept a reduction in the
balance, interest rate, or fees a customer
owes such creditor or debt collector.’’494
USOBA supported this disclosure,
stating it is one of the disclosures that
USOBA encourages its members to
make.495 Some creditors refuse to work
with third-party debt relief providers in
certain situations, or not all,496 and
many consumers may not realize this is
the case. It is difficult to predict with
certainty, however, the circumstances
under which a particular creditor will or
will not be willing to negotiate the debt
with a third party.497 In fact, even those
creditors that claim not to work with
debt relief providers may do so in
certain situations.498 One commenter
explained that, while some creditors
493 See Summary of Communications (June 16,
2010) at 2 (meeting with consumer groups).
494 TSR Proposed Rule, 74 FR at 42019.
495 USOBA (Oct. 26, 2009) at 14.
496 TSR Proposed Rule, 74 FR at 42002; see, e.g.,
CFA (Plunkett), Workshop Tr. at 101 (‘‘[T]here is no
guarantee . . . or reasonable chance of a guarantee of
a reduction in the amount of debt owed by
consumers who meet required conditions. In fact,
some creditors insist that they won’t settle.’’);
American Express (Flores), Tr. at 164 (‘‘[O]ur policy
is not to . . . accept settlements from debt settlement
companies.’’); see also, e.g., Phil Britt, Debt
Settlement Companies Largely Ignored by Banks,
Inside ARM, Nov. 3, 2008(noting statement by
Discover Financial Services spokesman that ‘‘[w]e
choose not to work with debt settlement
companies’’), available at (https://
www.insidearm.com/go/arm-news/debt-settlementcompanies-largely-ignored-by-banks).
497 MD (Oct. 26, 2009) at 30; FCS (Oct. 29, 2009)
at 3; ABA at 2; CRN at 6; CFA (Grant), Tr. at 175.
498 See USOBA (Ansbach), Tr. at 75-76 (‘‘[O]ne of
our largest members had a financial institution [that
allegedly does not work with debt settlement
companies] call up and say, we would like to scrub
our financial data against yours and offered
[settlements of] cents on the dollar.’’).
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might refuse to negotiate a debt balance
in the early stages of delinquency, rarely
would they continue to do so as the
account becomes increasingly
delinquent. This is the case because the
creditor typically collects more from
negotiation with a debt relief program
than through other alternatives.499 One
debt relief provider commented that it is
very rare that an account cannot be
negotiated, especially after the creditor
charges off the debt and sells it to a debt
buyer who, in turn, initiates its own
collection efforts.500
In sum, the record indicates that
many creditors and debt collectors settle
at least some debts for some consumers,
and creditor policies and practice may
change depending on the length and
severity of the delinquency, other
features of the debt, or external factors
such as the creditor’s need for
liquidity.501 Accordingly, the usefulness
of a general disclosure about the fact
that not all creditors will negotiate debts
would vary from case to case. In
addition, eliminating this disclosure
from the Final Rule reduces the amount
of information consumers must absorb,
thus making the remaining disclosures
more effective, and lessens the burden
on industry.502 Moreover, the Final Rule
prohibits any misrepresentation by a
debt relief provider relating to whether
creditors or debt collectors will modify
a debt.503 For these reasons, the
Commission has decided not to adopt
proposed § 310.3(a)(1)(viii)(C)).
b. Proposed Section 310.3(a)(1)(viii)(D)
Proposed § 310.3(a)(1)(viii)(D) would
have required debt relief providers to
disclose ‘‘that pending completion of the
represented debt relief services, the
customer’s creditors or debt collectors
may pursue collection efforts, including
initiation of lawsuits.’’504 This
information could be valuable to
consumers considering whether to
purchase the service and whether to
stop paying their creditors.505 However,
another of the proposed disclosures –
Able (Oct. 21, 2009) at 26.
500 CRN at 6.
501 USOBA (Ansbach), Tr. at 75-76.
502 Consumer research shows that consumers’
ability to process information and make rational
choices may be impaired if the quantity of the
information is too great. See generally, Byung-Kwan
Lee & Wei-Na Lee, The Effect of Information
Overload on Consumer Choice Quality in an OnLine Environment, 21(3) Psychology & Marketing
159, 177 (Mar. 2004); Yu-Chen Chen et al., The
Effects of Information Overload on Consumers’
Subjective State Towards Buying Decision in the
Internet Shopping Environment, 8(1) Electronic
Commerce Research and Applications 48 (2009).
503 16 CFR 310.3(a)(2)(x).
504 Id. at 42019.
505 See AFSA at 2; ABA at 4; TASC (Oct. 26,
2009) at 15.
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that, if applicable, the customer may be
sued by creditors or debt collectors –
essentially makes the same point:
enrollment in a debt relief program does
not prevent creditors and collectors
from continuing to pursue the debtor.
Thus, the Commission has decided not
to adopt proposed
§ 310.3(a)(1)(viii)(D).506
c. Proposed Section 310.3(a)(1)(viii)(F)
Proposed § 310.3(a)(1)(viii)(F) would
have required that a telemarketer of debt
relief services disclose ‘‘that savings a
customer realizes from use of a debt
relief service may be taxable income.’’507
It is likely that many consumers do not
understand this fact, which would limit
the financial benefits of the service.508
This provision generated only a small
number of comments. According to one
commenter, several of his clients
claimed that they would not have
enrolled in the debt relief program if
they had been aware of the tax
consequences.509 Consumer advocates
also supported this disclosure.510
Other commenters objected to this
proposed disclosure. One asserted that
the information is not relevant to all
consumers, such as those who are
insolvent before or at the time of the
forgiveness of debt.511 NACCA
commented that this disclosure is not
506 TSR Proposed Rule, 74 FR at 49019. Some
commenters suggested additional disclosures
related to lawsuits, e.g. that the longer a consumer
is enrolled in a debt relief program the more likely
the consumer is to be sued and possibly have wages
or bank accounts garnished. CRN at 6; MN LA at
1. The Commission believes that the disclosure in
Section 310.3(a)(1)(viii)(C) is adequate to inform
consumers of the most common risks involved in
debt relief, such as the possibility of continuing
collection efforts and lawsuits.
507 TSR Proposed Rule, 74 FR at 42019.
508 IRS, Publication 525 - Taxable and
Nontaxable Income 19-20 (Feb. 19, 2009)
(‘‘Generally, if a debt you owe is canceled or
forgiven, other than as a gift or bequest, you must
include the canceled amount in your income.’’),
available at (https://www.irs.gov/pub/irs-pdf/
p525.pdf).
509 RDRI at 5.
510 CFA at 20. See CU (Hillebrand), Tr. at 16566; see also DSUSA (Craven), Workshop Tr. at 91
(‘‘Amounts greater than $600 in savings obtained
through a settlement may be reported to the IRS.
Again, this has to be disclosed to consumers.’’);
AMCA (Franklin), Workshop Tr. at 223 (‘‘Unless
they get that early disclosure that they may have the
tax consequence, they may opt for the – what
sounds to be the better of the two, which would be
the debt settlement, which might not be the best
solution for them. So, there has to be some sort of
a disclosure that says look, this is it. If you’re going
to settle a debt for greater than $600, you’re going
to have an IRS tax consequence this year.’’).
511 Able (Oct. 21, 2009) at 26; see also Franklin
at 22 (‘‘a large portion of debt settlement clients are
not actually solvent’’); IRS, Publication 525 Taxable and Nontaxable Income 20 (Feb. 19, 2009)
(‘‘Do not include a canceled debt in your gross
income . . . [if] the debt is cancelled when you are
insolvent.’’), available at (https://www.irs.gov/pub/
irs-pdf/p525.pdf).
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48495
accurate for consumers who enroll in a
DMP, which generally does not involve
debt forgiveness and thus would not
result in a tax liability.512
After reviewing the record, the
Commission has decided not to adopt
proposed § 310.3(a)(1)(viii)(F) as part of
the Final Rule. As noted by some of the
commenters, in many cases this
disclosure might not be accurate.
Further, as is true with the other two
proposed disclosures that are omitted
from the Final Rule, this disclosure
would add verbiage and complexity to
the information consumers receive, and
thereby potentially diminish the
effectiveness of the more important
disclosures.513
3. Application of Section 310.3(a)(1) to
Debt Relief Services: General Disclosure
Obligations
Under the Final Rule, debt relief
service providers that promote their
services through inbound or outbound
telemarketing are subject both to the
debt relief-specific disclosure
requirements and the existing disclosure
and other provisions of the TSR.
Consumer advocacy groups noted the
importance of applying the TSR’s preexisting disclosure requirements to the
telemarketing of debt relief services.514
Three of those pre-existing disclosures
would provide critical information for
consumers in the context of debt relief
services: the total cost of the services;
material restrictions, limitations, or
conditions on purchasing, receiving, or
using the services; and the seller’s
refund policy.515
Forum participants agreed that a total
cost disclosure is important in the sale
of debt relief services. This is especially
true for debt settlement plans, for which
the costs are often substantial and
complex.516 Similarly, in the sale of
debt management plans, disclosure of
total costs is crucial to ensure that
consumers are not misled about the
amount of those costs.517
NACCA at 3.
The Commission encourages debt relief
providers to advise consumers about the tax
consequences in those cases where such
consequences are likely to exist.
514 CFA at 20.
515 See 16 CFR 310.3(a)(1)(i)-(iii).
516 According to TASC, the median fee under the
predominant debt settlement model calls for a
consumer to pay the equivalent of 14% to 18% of
the debt enrolled in the program. Using this
formula, a consumer with $20,000 in debt would
pay between $2,800 and $3,600 for debt settlement
services. See USOBA (Keehnen), Tr. at 209.
517 See JH (Jan. 12, 2010) at 2. In the FTC cases
brought against sham nonprofit credit counselors,
consumers allegedly were misled not only as to the
total costs, but also that the fees were ‘‘voluntary
contributions’’ used to offset the operating expenses
512
513
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Several forum participants stated that
at least some debt service providers
currently disclose costs to consumers
even when they are not required to do
so.518 Often, however, fee disclosures
made in the telemarketing call are
contradicted by the written contract.519
Many providers say little, if anything,
about fees or misrepresent the amount
and/or timing of fee payments.520
Broadcast advertisements and websites
offering debt relief services typically are
silent as well about how much a
consumer must pay for the advertised
service.521 The complexity of the fee
structure used by many debt relief
providers exacerbates the potential for
consumer confusion or deception.522 As
of the allegedly nonprofit service provider. See, e.g.,
FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D. Md.
filed Nov. 19, 2003) (alleging that, ‘‘[i]n response to
the question, ‘How much will it cost me to be on
the Debt Management Program,’ AmeriDebt’s
website . . . stated, ‘Due to the fact that AmeriDebt
is a nonprofit organization, we do not charge any
advance fees for our service. We do request that
clients make a monthly contribution to our
organization to cover the costs involved in handling
the accounts on a monthly basis.’’’ In fact, the
defendants allegedly retained each consumer’s first
monthly payment as a fee without notice to the
consumer.).
518 See USOBA (Keehnen), Tr. at 209.
519 See, e.g., FTC v. Connelly, No. SA CV 06-701
DOC (RNBx), Opp. to FTC Mot. Summ. J. at 12 (C.D.
Cal. filed Aug. 3, 2006) (alleging that defendant
failed to disclose to consumers that they would
have to pay 45% of their total program fees upfront,
before any payments would be made to the
consumer’s creditors; telemarketing claims
contradicted by subsequent written disclosures).
Even if true, subsequent disclosures generally are
not sufficient to correct misrepresentations made in
the initial communications. Resort Car Rental Sys.,
Inc. v. FTC, 518 F.2d 962, 964 (9th Cir. 1975) (citing
Exposition Press, Inc. v. FTC, 295 F.2d 869 (2d Cir.
1961), cert. denied, 370 U.S. 917, 82 S.Ct. 1554, 8
L.Ed.2d 497; Carter Products, Inc. v. FTC, 186 F.2d
821 (7th Cir. 1951)); Deception Policy Statement,
supra note 453, at 182; Removatron Int’l Corp. v.
FTC, 884 F.2d 1489, 1497 (1st Cir. 1989)
(advertisement was deceptive despite written
qualification); FTC v. Gill, 71 F. Supp. 2d 1030,
1044 (C.D. Cal. 1999) (advertisement was deceptive
even though a disclaimer in a written contract later
signed by consumers contained accurate, nondeceptive information).
520 Supra notes 79, 362; see also Loeb (Mallow),
Tr. at 206.
521 As noted above, supra note 223, FTC staff
found that only 14 of 100 debt settlement websites
reviewed disclosed the specific fees that a
consumer will have to pay upon enrollment in the
service. An additional 34 out of the 100 websites
mentioned fees but did not provide specific fee
amounts.
522 The Commission previously has explained
compliance obligations when marketing installment
contracts, some of which are particularly applicable
to debt relief services. Specifically, in an earlier
amendment to the TSR, the Commission noted that
‘‘it is possible to state the cost of an installment
contract in such a way that, although literally true,
obfuscates the actual amount that the consumer is
being asked to pay.’’ TSR Proposed Rule, 67 FR
4492, 4502 (Jan. 30, 2002). The Commission went
on to state that ‘‘[t]he Commission believes that the
best practice to ensure the clear and conspicuous
standard is met is to do the math for the consumer
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a result, consumers often enroll in
programs under a false impression or
are confused about what they have to
pay or when they have to pay it.
Bringing inbound calls within the
coverage of § 310.3(a)(1) will help to
diminish this problem. Furthermore,
while § 310.3(a)(1) only requires
disclosure of the total fee, the failure to
clearly and conspicuously disclose
material payment terms, such as the fees
for individual settlements, may mislead
consumers and thus constitutes a
deceptive practice prohibited by Section
5 of the FTC Act.
In addition to fees, § 310.3(a)(1)(ii) of
the TSR requires providers to disclose
‘‘[a]ll material restrictions, limitations,
or conditions to purchase, receive, or
use the goods or services that are the
subject of the sales offer.’’523 Two
common conditions that commenters
suggested should be disclosed are (1)
the consumer must have a minimum
amount of debt to be eligible,524 and (2)
the debt relief services will extend only
to unsecured debt, if that is the case.525
The Commission believes both of these
conditions are material and must be
disclosed under the TSR.
Section 310.3(a)(1)(iii) of the TSR
requires that if the seller has a policy of
not making refunds, cancellations,
exchanges, or repurchases, it must
disclose this policy to consumers.526
Further, if the seller or telemarketer
makes a representation about a refund
policy, it must state all material terms
and conditions of the policy.
Application of this provision to
providers of debt relief services is
important in light of the record evidence
that many consumers either are not
wherever possible. For example, where the contract
entails 24 monthly installments of $8.99 each, the
best practice would be to disclose that the
consumer will be paying $215.76. In open-ended
installment contracts, it may not be possible to do
the math for the consumer. In such a case,
particular care must be taken to ensure that the cost
disclosure is easy for the consumer to understand.’’
Id. at n.92. (emphasis supplied, internal quotations
omitted).
523 16 CFR 310.3(a)(1)(ii).
524 DMB (Oct. 29, 2009) at 5-6.
525 See MN LA (Elwood), Tr. at 251. Another
commenter proposed modifying § 310.3(a)(1)(ii) to
require that only ‘‘reasonable’’ material restrictions
be disclosed. Able (Oct. 21, 2009) at 25. The
definition of materiality – ‘‘likely to affect a person’s
choice of, or conduct regarding, goods or services’’ –
is a well established limiting principle codified in
the Commission’s Deception Policy Statement,
supra note 453; see also TSR Final Rule, 60 FR at
43845 (citing In re Thompson Med. Co., 104 F.T.C.
648 (1984), aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert.
denied, 479 U.S. 1086 (1987)). The Commission
declines to change it in this Rule.
526 16 CFR 310.3(a)(1)(iii). This requirement
reflects the Commission’s determination that a
seller’s unwillingness to provide refunds is a
material term about which a consumer must be
informed before paying for goods or services.
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apprised that refunds are available or
are misled about key limitations and
conditions of the refund policy.527
4. Timing of Required Disclosures
The TSR specifies the point in the
transaction at which disclosures must
be made. The pre-existing TSR required
all disclosures to be made ‘‘[b]efore a
customer pays for goods or services
offered.’’528 The proposed rule would
have modified this language by adding
the phrase ‘‘and before any services are
rendered.’’ In the Final Rule, the
Commission has determined to modify
the TSR language in a different manner
from the proposed rule. Specifically,
§ 310.3(a)(1) of the Final Rule now
provides that all required disclosures
must be made ‘‘[b]efore a customer
consents to pay.’’ This formulation more
closely comports with the Commission’s
intent in the original language to trigger
the disclosure requirement before any
agreement is executed, when the
information is most useful, rather than
only after the consumer has made a
payment on that agreement.529
Moreover, the phrase ‘‘consents to pay’’
encompasses the conduct that the
Commission has previously identified
as triggering the disclosure requirement
under the pre-existing TSR.530 Under
the Final Rule, the disclosures must be
made before any act or communication
that signifies the consumer’s consent to
pay, such as sending full or partial
payment; providing credit card, bank
account or other billing information,
stating agreement to a transaction, or
invoking an electronic process used to
electronically sign an agreement. This
change applies to all disclosures
required by the TSR, and not just those
527 See WV AG (Googel), Tr. at 84; CFA at 9; see
also, e.g., FTC v. Select Pers. Mgmt., Inc., No. 07CV-0529 (N.D. Ill. Am. Compl. filed Aug. 18, 2007);
FTC v. Connelly, No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006); FTC v.
Debt Solutions, Inc., No. 06-0298 JLR (W.D. Wash.
filed Mar. 6, 2006); FTC v. Innovative Sys. Tech.,
Inc., No. CV04-0728 GAF JTLx (C.D. Cal. filed Feb.
3, 2004); FTC v. Debt Mgmt. Found. Servs., No. 041674-T-17-MSS (M.D. Fla. filed July 20, 2004).
528 16 CFR 310.3(a)(1).
529 In the SBP to its TSR amendments in 2003,
the Commission interpreted the original TSR
language to mean that telemarketers must make
required disclosures ‘‘[b]efore a seller or
telemarketer obtains a consumer’s consent to
purchase, or persuades a consumer to send any full
or partial payment,’’ i.e., before the agreement is
executed. TSR Amended Rule, 68 FR at 4599 (citing
the original Rule’s TSR Compliance Guide); see also
Loeb (Mallow), Tr. at 212-13 (‘‘the FTC law of [when
a company must make disclosures under the TSR]
is pretty clear, it has to be prior to contracting.’’);
CFA at 20.
530 See TSR; Final Amended Rule, 68 FR at 4599
(disclosures must be made ‘‘[b]efore a seller or
telemarketer obtains a consumer’s consent to
purchase, or persuades a consumer to send any full
or partial payment’’).
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specific to debt relief services. In the
case of debt relief services, a footnote
added to the Final Rule clarifies that the
provider must make the required
disclosures before the consumer enrolls
in an offered program. Thus, debt relief
providers must make the disclosures at
the time the provider is marketing the
service and before the consumer signs
an enrollment contract or otherwise
agrees to enroll, and not at the time the
consumer executes a debt relief
agreement pursuant to the advance fee
ban provision.
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5. Recommended Additional Changes to
the Disclosure Provisions Not Adopted
in the Final Rule
Commenters and forum participants
recommended several additional
modifications to the proposed
disclosures that the Commission has
decided not to adopt. First, several
consumer advocates proposed that the
Final Rule require debt relief providers
to disclose their dropout rate, i.e., the
percentage of consumers who enroll in
a program but drop out before
completing it.531 The Commission
agrees that the dropout rate of a
particular program is likely to be
valuable information for consumers
considering enrollment in that program.
The Commission has concluded,
however, that requiring disclosure of
dropout rates is unnecessary and would
be difficult to implement. As discussed
in detail in Section III.E.b, providers
making savings claims must use a
calculation that takes into account all of
the provider’s customers, including
those who dropped out, in order for the
claim to be truthful and non-deceptive.
In addition, there is no single defined
way to calculate a dropout rate, and any
disclosure requirement would have to
be very prescriptive in specifying the
formula the provider would have to use
to calculate the rate, including all of the
different variables that must be factored
in.532
531 See NACCA (Keiser), Tr. at 217-18; CU
(Hillebrand), Tr. at 218-19; QLS at 5; see also CFA
(Grant), Tr. at 218 (a dropout rate is very important,
especially if success claims are permitted and there
is no advance fee ban in place).
532 Among other things, the rule would have to
identify the conditions under which a consumer
would be considered to have dropped out, e.g., at
what point the consumer would be deemed to have
completed, or not completed, the program. This
could be a difficult determination in that many debt
relief services involve payments – and services –
that take place over time. Thus, for example, if a
consumer terminates a debt settlement program
after 80% of his debts were settled, should he be
considered a dropout? The rule also would have to
account for new entrants into the market that would
lack data on which to calculate a drop out rate.
Without standardization of all of these factors,
consumers could not compare the dropout rates of
different providers.
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Second, a commenter recommended
that the Rule require that disclosures be
in writing to allow consumers
additional time to consider their
decision, rather than immediately
enrolling in a program over the
phone.533 Two forum participants, on
the other hand, recommended against
requiring written disclosures, asserting
that they would come too late in the
consumer’s decision- making process534
and noting that consumers often sign
documents with written disclosures
they do not understand.535
The Final Rule does not specify the
precise manner or mode in which
disclosures must be made.536 The
Commission has determined that it is
unnecessary to require that disclosures
be in writing, but notes that they must
be made in a ‘‘clear and conspicuous’’
manner, prior to the time that the
consumer enrolls in the service.537 The
Commission concludes that these
requirements, in conjunction with the
advance fee ban, will be adequate to
protect consumers of debt relief services
from deceptive or abusive practices.
Commenters and forum participants
recommended that the Commission
adopt a variety of additional
disclosures, including, among others: (1)
identifying contact and other
background information about the
provider;538 (2) a list of the consumer’s
debts to be included in the program;539
(3) a statement that ‘‘other debt relief
options may be more appropriate for the
consumer;’’ 540 (4) a statement that
consumers will not achieve settlement
results until they have accumulated
sufficient funds;541 (5) a notice to
consumers when they are collecting
funds for debt settlements at a rate more
accelerated than a pro rata
arrangement;542 (6) the percentages of
clients who complete the program after
CRN at 5; see NACCA at 2.
See CU (Hillebrand), Tr. at 211.
535 See SBLS (Tyler), Tr. at 214.
536 As stated earlier, after-the-fact written
disclosures do not cure deceptive claims made
earlier in the transaction. See supra note 519.
537 16 CFR 310.3(a)(1). If the provider markets to
consumers in a language other than English, the
disclosures must be provided in the language the
provider is using for the marketing, in order to meet
the clear and conspicuous requirement. See 16 CFR
14.9 (foreign language disclosures in advertising);
16 CFR 308.3(a)(1) (foreign language disclosures
under Pay Per Call Rule); 16 CFR 429.1(a) (foreign
language disclosure of right to cancel door-to-door
sales); 16 CFR 455.5 (Spanish language version of
FTC’s used car disclosures); 16 CFR 610.4(a)(3)(ii)
(foreign language disclosures in marketing free
credit reports).
538 NFCC at 10-11, RDRI at 6.
539 NFCC at 10-11.
540 CareOne at 7; see also NFCC at 14.
541 MD (Oct. 26, 2009) at 33, 35.
542 NACCA at 3-4.
533
534
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48497
39 months and who file for bankruptcy
after paying fees to a debt relief
provider;543 (7) the percentage of
settlements consummated after charge
off;544 (8) annual retention rates;545 (9)
the length of time the provider has been
operating;546 and (10) the number of
complaints and lawsuits filed against
the company over the prior three
years.547 The Commission has declined
to adopt any of these additional
disclosures. The disclosures required in
the Final Rule will provide consumers
with the most important material
information they need to avoid
deception and make well-informed
choices. Adding more disclosures
would risk overshadowing more
important information and place a
potentially unnecessary burden on
providers.
6. Effective Date
This provision will be effective
September 27, 2010. The Commission
expects prompt compliance with this
provision, as it ensures that consumers
receive basic information about the
advertised services.
E. Sections 310.3(a)(2) & 310.3(a)(4):
Misrepresentations
The Final Rule supplements the
existing TSR prohibitions against
misrepresentations with a provision
specifically intended to target deceptive
practices by debt relief service
providers.548 As stated above, an act or
practice is deceptive if: (1) there is a
representation or omission of
information that is likely to mislead
consumers acting reasonably under the
circumstances; and (2) that
representation or omission is material to
consumers.549
The new provision prohibits sellers or
telemarketers of debt relief services from
making misrepresentations regarding
any material aspect of any debt relief
service and provides several illustrative
examples, including misrepresentations
of:
∑ the amount of money or the
percentage of the debt amount that a
customer may save by using such
service;
∑ the amount of time necessary to
achieve the represented results;
∑ the amount of money or the
percentage of each outstanding debt that
RDRI at 6.
Id.
545 Id.
546 Id.
547 Id.
548 The Final Rule does not change any of the
existing TSR prohibitions on misrepresentations.
549 Deception Policy Statement, supra note 453,
at 174-83.
543
544
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the customer must accumulate before
the provider will initiate attempts with
the customer’s creditors or debt
collectors or make a bona fide offer to
negotiate, settle, or modify the terms of
the customer’s debt;
∑ the effect of the service on a
customer’s creditworthiness;
∑ the effect of the service on the
collection efforts of the customer’s
creditors or debt collectors;
∑ the percentage or number of
customers who attain the represented
results; and
∑ whether a service is offered or
provided by a nonprofit entity.
This provision is largely unchanged
from proposed § 310.3(a)(2)(x) of the
proposed rule.550
In this Section of the SBP, the
Commission discusses the amended
TSR’s prohibitions against
misrepresentations and their
applicability to debt relief services.
Specifically, it provides an analysis of
new § 310.3(a)(2)(x) of the Final Rule
and the public comments received on
the proposed version of this provision.
It also provides further detail on the
requirements for making truthful and
substantiated savings claims under the
amended Rule. Finally, this section
explains how the existing provisions of
§§ 310.3(a)(2) and 310.4(a)(4) of the TSR
– those that predate, and were unaltered
by, this rulemaking – would apply to
inbound telemarketing of debt relief
services.
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1. Public Comments on Proposed
Section 310.3(a)(2)(x)
As described above, § 310.3(a)(2)(x)
adds several debt relief-specific
examples of misrepresentations that are
prohibited by the TSR. The vast
majority of commenters who addressed
550 The final provision contains only four minor
revisions. First, it corrects two typographical errors
by inserting the words ‘‘or’’ and ‘‘the’’ into the
prohibition against misrepresenting ‘‘the amount of
money or the percentage of each outstanding debt
that the customer must accumulate before the
provider of the debt relief service will initiate
attempts with the customer’s creditors or debt
collectors to negotiate, settle, or modify the terms
of the customer’s debt.’’ (emphasis added). For
consistency purposes, the Final Rule also replaces
the word ‘‘consumer’s’’’ with the word ‘‘customer’s’’
in the prohibition against misrepresenting ‘‘the
effect of the service on collection efforts of the
customer’s creditors or debt collectors.’’ (emphasis
added). ‘‘Customer’’ is defined in Section 310.2(l) of
the TSR and used throughout the Rule.’’
Finally, the Commission added the phrase ‘‘or
make a bona fide offer’’ to clarify that the
misrepresentation provision prohibits
misrepresentations about the amount that the
customer must accumulate before the provider
initiates attempts to settle the debt and/or about the
amount that a customer must accumulate before the
provider makes a bona fide settlement offer or other
offer to renegotiate, settle, or modify the terms of
the customer’s debt.
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this provision in the proposed rule,
including representatives of the debt
relief industry, strongly supported it.551
Additionally, participants in the public
forum voiced general support for the
proposal.552 All but two of the
comments that recommended changes
to § 310.2(a)(2)(x) focused on relatively
minor revisions; these comments are
discussed, as applicable, in the analysis
of the Final Rule below.
Two debt relief service providers
opposed this provision, arguing that it is
wholly unjustified because material
misrepresentations are not widespread
in the debt relief industry.553 As
detailed in this SBP and the NPRM,
however, the record demonstrates that
the misrepresentations banned by
§ 310.3(a)(2)(x) are common in this
industry.554
Some commenters recommended that
the Commission add additional
examples of prohibited
misrepresentations to § 310.3(a)(2)(x).555
The examples included in
§ 310.3(a)(2)(x) are common
misrepresentations observed in FTC and
state law enforcement actions. The
Commission reiterates that these
examples are not intended to be an
exhaustive list and that this provision
encompasses any material
misrepresentation made in connection
with any debt relief service.
2. Final Section 310.3(a)(2)(x)
a. Claims Other Than Savings Claims
Section 310.3(a)(2)(x), which is added
to § 310.3(a)(2) of the TSR as a result of
this rulemaking, prohibits material
misrepresentations specifically related
to the sale of debt relief services.556 The
new provision lists several illustrative
examples of prohibited
misrepresentations. Although the
examples already may be covered by the
existing provisions of §§ 310.3(a)(2) and
310.3(a)(4), including them explicitly
provides additional guidance to debt
551 See, e.g., TASC (Oct. 26, 2009) at 16; USOBA
(Oct. 26, 2009) at 17-18; Orion (Oct. 1, 2009) at 1;
CareOne at 4; AICCCA at 5; CFA at 3, 20; NAAG
(Oct. 23, 2009) at 11; AFSA at 9 (‘‘Each specified
misrepresentation is sufficiently widespread to
justify inclusion in the Rule.’’).
552 See, e.g., CSA (Witte), Tr. at 65; USOBA
(Ansbach), Tr. at 108 (‘‘[The] Commission has got
two things down, that I think are widely supported,
the disclosures and misrepresentations.’’).
553 See MD (Oct. 26, 2009) at 37-38; Able (Oct.
21, 2009) at 30.
554 See TSR Proposed Rule, 74 FR at 4199141997.
555 See, e.g., NACCA at 4 (recommending that the
Commission specifically prohibit
misrepresentations concerning whether any savings
may be taxable income and the use of lead
generators).
556 See Deception Policy Statement, supra note
453, at 174-83.
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relief providers of their obligations to
ensure that their claims are true and
substantiated.557
With respect to the individual
examples, § 310.3(a)(2)(x) first prohibits
telemarketers of debt relief services from
misrepresenting ‘‘the amount of time
necessary to achieve the promised
results’’ and ‘‘the amount of money or
the percentage of each outstanding debt
that the customer must accumulate
before the provider of the debt relief
service will initiate attempts with the
customer’s creditors or debt collectors
or make a bona fide offer to negotiate,
settle, or modify the terms of the
customer’s debt.’’ As set forth in detail
above in the discussion of
§ 310.3(a)(1)(viii), consumers often have
little understanding of the mechanics of
the debt relief process. According to
commenters, including those
representing the industry, it usually
takes many months, if not years, for a
provider, if it is even able to do so, to
achieve final resolution of all of a
consumer’s debts.558 This is information
that certainly would influence a
reasonable consumer’s purchasing
decisions. Often, however, telemarketers
of these services tell consumers that
results can be achieved more quickly.559
Further, in the context of debt
settlement, providers may deceive
consumers about how their monthly
payments are being used, suggesting
that the funds are being accumulated for
settlements when, in fact, some or all of
them go towards the provider’s fees.560
It is difficult to imagine information
557 NAAG concurred that the practices prohibited
under Section 310(a)(2)(x) are likely already
prohibited by the FTC Act and state unfair and
deceptive trade practices statutes, but agreed that
codifying them under the TSR will clarify the law
and debt relief providers’ obligations. NAAG (Oct.
23, 2009) at 11; see also CFA at 3 (stating that
Section 310.3(a)(2)(x) ‘‘provides greater clarity to
debt relief service providers regarding the types of
claims that the FTC will consider to be deceptive’’).
558 See, e.g., CRN (Bovee), Tr. at 28; SBLS (Tyler),
Tr. at 162; ACCORD (Oct. 9, 2009) at 2; CFA at 4.
559 See, e.g., FTC v. JPM Accelerated Servs., Inc.,
No. 09-CV-2021 (M.D. Fla. Am. Compl. filed Jan. 19,
2010) (alleging that defendant misrepresented that
consumers could pay off debt three to five times
faster without increasing monthly payments); FTC
v. Econ. Relief Techs., LLC, No. 09-CV-3347 (N.D.
Ga. filed Nov. 30, 2009) (same); FTC v. 2145183
Ontario, Inc., No. 09-CV-7423 (N.D. Ill. filed Nov.
30, 2009) (alleging that defendants misrepresented
that consumers could pay off debts three to five
times faster); FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. filed Mar. 6, 2006); FTC v.
Integrated Credit Solutions, No. 06-806-SCB-TGW
(M.D. Fla. filed May 2, 2006) (alleging that
defendants misrepresented that debt relief would be
achieved before consumers’ next billing cycle); FTC
v. Better Budget Fin. Servs., Inc., No. 04-12326
(WG4) (D. Mass. filed Nov. 2, 2004)(alleging
defendant told consumers it could shorten period
of time to pay off debts).
560 See supra notes 519-20.
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more critically material to a consumer
in financial distress.
A second provision of § 310.3(a)(2)(x)
prohibits misrepresentations regarding
‘‘the effect of the service on a customer’s
creditworthiness.’’ As described earlier
in this SBP, representations on this
topic are highly material to consumers
for whom lower credit scores will
impair their ability to get credit,
insurance, or other benefits in the
future.
Third, § 310.3(a)(2)(x) prohibits a
telemarketer from making
misrepresentations about the ‘‘effect of
the service on collection efforts of the
consumer’s creditors or debt collectors.’’
This provision will ensure that
providers do not misrepresent that they
can stop creditors or debt collectors
from contacting or attempting to collect
from consumers, a practice in which a
significant number of providers have
engaged.561 Again, this is highly
material information that consumers
need to make an informed purchaser’s
decision.
Fourth, § 310.3(a)(2)(x) prohibits
misrepresentations relating to ‘‘the
percentage of customers who attain the
represented results.’’ As discussed
above, debt relief providers covered by
the Rule commonly make success rate
claims in their advertising and
telemarketing.562 These claims are
highly material to consumers’ purchase
decisions. Yet a large percentage of
customers of these providers do not
obtain the results promised.563 In fact, it
appears that well over half of consumers
who enroll in these programs drop out
before they have completed them.564
Fifth, § 310.3(a)(2)(x) prohibits
misrepresentations about ‘‘whether a
service is offered or provided by a
nonprofit entity.’’565 Such claims are
561 A coalition of consumer groups, in their
written comments, urged the Commission also to
bar debt relief services from: (1) instructing or
advising consumers to stop making payments
directly to their creditors; (2) instructing or advising
consumers to stop communicating directly with
their creditors; or (3) re-routing consumers’ bills so
that creditors send them to the debt relief service.
See CFA at 2, 18. The Commission believes that the
disclosure requirements in § 310.3(a)(1)(viii)(C) of
the Final Rule, along with the prohibition against
material misrepresentations, are sufficient to protect
consumers.
562 In its review of 100 debt settlement websites,
supra note 50, FTC staff found that 86% of the 100
debt settlement websites reviewed represented that
the provider could achieve a specific level of
reduction in the amount of debt owed. Again, such
claims are highly material.
563 Data from the debt settlement industry
support this assertion. See supra Section III.C.2.a;
see also FTC Case List, supra note 27.
564 Supra Section III.C.2.a.1.
565 This prohibition applies only to
misrepresentations; thus, it does not prevent a bona
fide nonprofit entity from claiming that it is a
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material because they lend credibility
and trustworthiness to the entity making
them. The Commission has brought
several law enforcement actions against
entities that masqueraded as nonprofits
when, in fact, they operated for the
profit of their principals.566 This
problem was particularly common in
the credit counseling industry before the
IRS took action to scrutinize and, where
appropriate, decertify § 501(c)(3) CCAs.
b. Savings Claims
The sixth example of a
misrepresentation barred by
§ 310.3(a)(2)(x) relates to claims about
‘‘the amount of money or the percentage
of the debt amount that a customer may
save by using such service.’’ Below, the
Commission explains in some detail the
nature of these misrepresentations and
how providers can make non-deceptive
claims.
A pivotal claim made in most debt
relief advertising and telemarketing
pitches is that the offered plan can save
the consumer money, either by lowering
monthly payments or by eliminating
debt altogether through substantially
reduced, lump sum settlements. Many
of these claims are very specific,
promising, for example, settlements for
40% to 60% of the debt owed.567 In
nonprofit. See, e.g., FECA (Oct. 26, 2009) at 10
(requesting that the Commission clarify the scope
of § 310.3(a)(2)(x) regarding the prohibition against
misrepresenting nonprofit status).
566 Supra Section I.C.1.
567 See, e.g., FTC v. Credit Restoration Brokers,
LLC, 2:10-cv-00030-CEH-SPC (M.D. Fla. filed Jan.
19, 2010) (promising to settle consumers’ debts for
between 30 cents to 50 cents on the dollar); FTC
v. Debt-Set, No. 1:07-cv-00558-RPM (D. Colo. filed
Mar. 19, 2007) (promising to reduce amount owed
to 50% to 60% of amount at time of enrollment);
FTC v. Connelly,No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006)
(promising to reduce overall amount owed by up to
40% to 60%); FTC v. Nat’l Consumer Council, Inc.,
No. SACV04-0474 CJC (JWJX) (C.D. Cal. filed Apr.
23, 2004); FTC v. Better Budget Fin. Servs., Inc., No.
04-12326 (WG4) (D. Mass. filed Nov. 2, 2004)
(promising to reduce consumers’ debts by up to
50% to 70%); FTC v. Innovative Sys. Tech., Inc.,
No. CV04-0728 GAF JTLx (C.D. Cal. filed Feb. 3,
2004) (representing it could save consumers up to
70% of debt owed); FTC v. Jubilee Fin. Servs., Inc.,
No. 02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19, 2002)
(promising to reduce debts by up to 60%); see also,
e.g., FTC v. Advanced Mgmt. Servs. NW, LLC, No.
10-148-LRS (E.D. Wash. filed May 10, 2010)
(promising to save consumers $2,500 or more); FTC
v. JPM Accelerated Servs., Inc., No. 09-CV-2021
(M.D. Fla. Am. Compl. filed Jan. 19, 2010)
(promising to save consumers $2,500 or more); FTC
v. Econ. Relief Techs., LLC, No. 09-CV-3347 (N.D.
Ga. filed Nov. 30, 2009) (promising to save
consumers $4,000); FTC v. 2145183 Ontario, Inc.,
No. 09-CV-7423 (N.D. Ill. filed Nov. 30, 2009)
(promising to save consumers $2,500 or more); FTC
v. Express Consolidation, No. 06-cv-61851-WJZ
(S.D. Fla. Am. Compl. filed Mar. 21, 2007); U.S. v.
Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. filed June 13, 2006); FTC v. Debt Mgmt.
Found. Servs., Inc., No. 04-1674-T-17-MSS (M.D.
Fla. filed July 20, 2004); FTC v. Integrated Credit
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many cases, however, these highly
material claims are false or
misleading.568 In particular, the record
shows that many debt settlement
providers have made specific and
unqualified claims about the savings
enrollees will receive that greatly
exaggerate or misrepresent what
consumers are likely to experience.569
Based on the record, the Commission
has identified four fundamental
deficiencies in the data that debt relief
providers often use to support their
savings claims. All of these deficiencies
inflate the savings consumers are likely
to obtain.
First, as described above, many
providers calculate savings without
accounting for the additional debt and
costs consumers incur as a result of
interest, late fees, and other charges
imposed by the creditor(s) or debt
collector(s) during the course of the
program.570 Second, providers often
omit the fees consumers pay to the
provider from their calculations of the
savings.571 By ignoring the creditor and
provider-associated costs, the claims
overstate the amount consumers
actually save. Third, providers
frequently exclude from their
calculation of savings those consumers
who dropped out or were otherwise
unable to complete the program, and
fourth, providers frequently exclude
individual accounts that were not
settled successfully.572 Thus, the
savings claimed by the provider
Solutions, No. 06-806-SCB-TGW (M.D. Fla. filed
May 2, 2006); see also, e.g., Florida v. CSA - Credit
Solutions of Am., Inc., No. 09-CA-026438 (Fl. Cir.
Ct. - 13th filed Oct. 2009) (alleging that defendant
represented that it could reduce consumers debts by
50% or 60% within 12 to 36 months); Press Release,
Illinois Attorney General, Attorney General
Madigan Sues Two Debt Settlement Firms (May 4,
2009) (alleging that defendant represented to
consumers that it could reduce their credit card
debt by 40% to 60% and that consumers would be
debt free in as little as 36 months), available at
(https://www.illinoisattorneygeneral.gov/pressroom/
2009_05/20090504.pdf); California v. Freedom Debt
Relief, No. CIV477991 (Super. Ct. San Mateo Cty.,
consent judgment Oct. 30, 2008) (defendant
allegedly represented that it could reduce
consumers’ debt by 40 to 60% and make consumers
debt-free).
568 See supra note 567;see also, e.g., NAAG (Oct.
23, 2009) at 2 (‘‘The primary consumer protection
problem areas that have given rise to the States’
actions include . . . unsubstantiated claims of
consumer savings.’’); CU (Hillebrand), Tr. at 164-65
(‘‘I think when you say consumers get 50 cents on
the dollar is I’m going to save 50 cents on the dollar
for all of my debt, and that does not account for tax
consequences, does not account for the very serious
impact of the unsettled debt . . . [and] it does not
account for the fact that many of those consumers
are going to finish without settling all of their
debt.’’); NFCC at 3; SBLS at 2-5.
569 Id.
570 Supra Section III.C.2.a.(3).
571 Id.
572 See id.
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represent only those of the successful
cases, and not of consumers
generally.573
To comply with § 310.3(a)(2)(x),
providers’ representations, including
those promising specific savings or
other results, must be truthful, and the
provider must have a reasonable basis to
substantiate the claims.574 When a debt
relief service provider represents that it
573 An advertiser cannot substantiate a claim
based only on supportive data, while ignoring the
countervailing data. See, e.g., In re Kroger Co., 98
F.T.C. 639 (1979) (initial decision), aff’d, 98 F.T.C.
at 721 (1981); FTC, Dietary Supplements: An
Advertising Guide for Industry (1994) (‘‘Advertisers
should consider all relevant research relating to the
claimed benefit of their supplement and should not
focus only on research that supports the effect,
while discounting research that does not.’’),
available at (https://www.ftc.gov/bcp/edu/pubs/
business/adv/bus09.shtm).
Nonetheless, broadcast advertisements and
websites for debt settlement services routinely
imply that these services can obtain the represented
savings for the typical consumer who enrolls in the
program. See supra note 567; see also, e.g., FTC v.
Edge Solutions, Inc., No. CV-07-4087, Mem. Supp.
Mot. T.R.O. at 7, 11 (E.D.N.Y. Sept. 28, 2007)
(alleging that although defendants promised they
could settle consumers’ debts for 50% to 60% of the
amount owed, they often settled just a single debt
and ‘‘allow[ed] other debts to languish’’); FTC v.
Better Budget Fin. Servs., Inc., No. 04-12326 (WG4),
Mem. Supp. Mot. T.R.O. at 8 (D. Mass. filed Nov.
2, 2004) (alleging that ‘‘defendants’ program does
not result in a 50% savings on their debt, as
promised by defendants . . . [because] [m]any
consumers find that defendants settle some of their
accounts but not others . . . [and some] consumers
see none of their accounts settled’’).
574 It is an unfair and deceptive practice to make
an express or implied objective claim without a
reasonable basis supporting it. See, e.g., FTC v.
Pantron I Corp., 33 F.2d 1088, 1096 (9th Cir. 1994);
Removatron Int’l Corp., 111 F.T.C. 206, 296-99
(1988), aff’d, 884 F.2d 1489 (1st Cir. 1989); In re
Thompson Med. Co., 104 F.T.C. 648, 813 (1984),
aff’d, 791 F.2d 189 (D.C. Cir. 1986), cert. denied,
479 U.S. 1086 (1987); see also generally 1984 Policy
Statement Regarding Advertising Substantiation,
appended to Thompson Med. Co., 104 F.T.C. at 813
(‘‘Advertising Substantiation Policy Statement’’); see
also Amended Franchise Rule, 16 CFR 436.5(s),
436.9(c); Amended Franchise Rule Statement of
Basis and Purpose, 72 FR 15444, 15449 (Mar. 30,
2007).
If the advertisement expressly or impliedly
represents that it is based on a particular level of
support (e.g., ‘‘tests prove’’), the advertiser must
possess at least that support. See 1984 Policy
Statement Regarding Advertising Substantiation,
appended to Thompson Medical Co., 104 F.T.C. at
813; Removatron Int’l, 111 F.T.C. at 297. If no
specific level of support is stated, the necessary
level of substantiation is determined by
consideration of certain factors, including the type
of claim, consequences of a false claim, and the
amount of substantiation that experts in the field
believe is reasonable. Id. Generally speaking, claims
must be supported by competent and reliable
evidence. The reasonable basis test is an objective
standard; an advertiser’s good faith belief that its
claim is substantiated is insufficient. See, e.g., FTC
v. World Travel Vacation Brokers, Inc., 861 F.2d
1020, 1029 (7th Cir. 1988); FTC v. U.S. Sales Corp.,
785 F. Supp. 737 (N.D. Ill. 1992). Similarly, the
existence of some satisfied customers does not
constitute a reasonable basis. See, e.g., FTC v.
SlimAmerica, Inc., 77 F. Supp. 2d 1263, 1274 (S.D.
Fla. 1999); In re Brake Guard Products, 125 F.T.C.
138, 244-45 (1998).
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will save consumers a certain amount or
reduce the debts by a certain percentage,
it also represents, by implication, that
this savings claim is supported by
competent and reliable,
methodologically sound evidence
showing that consumers generally who
enroll in the program will obtain the
advertised results.575 When a debt relief
service makes only general savings
claims (e.g., ‘‘we will help you reduce
your debts’’), without specifying a
percentage or amount of debt reduction,
these claims are likely to convey that
consumers can expect to achieve a
result that will be beneficial to them,
and that the benefit will be
substantial.576 Generally, savings claims
should reflect the experiences of the
provider’s past customers577 and must
575 It is deceptive to make unqualified
performance claims that are only true for some
consumers, because consumers are likely to
interpret such claims to apply to the typical
consumer. See FTC v. Five-Star Auto Club, Inc., 97
F. Supp. 2d 502, 528-29 (S.D.N.Y. 2000) (holding
that, in the face of express earnings claims for
multi-level marketing scheme, it was reasonable for
consumers to have assumed the promised rewards
were achieved by the typical Five Star participant);
Chrysler Corp. v. FTC, 561 F.2d 357, 363 (D.C. Cir.
1977); In re Ford Motor Co., 87 F.T.C. 756, 778, aff’d
in part and remanded in part, 87 F.T.C. 792 (1976);
In re J. B. Williams Co., 68 F.T.C. 481, 539 (1965),
aff’d as modified, 381 F.2d 884 (6th Cir. 1967); FTC
v. Feil, 285 F.2d 879, 885-87 & n.19 (9th Cir. 1960);
cf. Guides Concerning the Use of Endorsements and
Testimonials in Advertising, 16 CFR 255.2 (‘‘An
advertisement containing an endorsement relating
the experience of one or more consumers on a
central or key attribute of the product or service
also will likely be interpreted as representing that
the endorser’s experience is representative of what
consumers will generally achieve with the
advertised product or service . . . .’’); In re Cliffdale
Assocs., 103 F.T.C. 110, 171-73 (1984); Porter &
Dietsch, Inc. v. FTC, 605 F.2d 294, 302-03 (7th Cir.
1979).
576 An efficacy claim conveys to consumers that
the result or benefit will be meaningful and not de
minimis. See P. Lorillard Co. v. FTC, 186 F.2d 52,
57 (4th Cir. 1950) (challenging advertising that
claimed that the cigarette was lowest in nicotine,
tar, and resins in part because the difference was
insignificant); In re Sun Co., 115 F.T.C. 560 (1992)
(consent order) (alleging that advertising for high
octane gasoline represented that it would provide
superior power ‘‘that would be significant to
consumers’’); Guides for the Use of Environmental
Marketing Claims,16 CFR 260.6(c) (1998)
(‘‘Marketers should avoid implications of significant
environmental benefits if the benefit is in fact
negligible.’’); FTC Enforcement Policy Statement on
Food Advertising, 59 FR 28388, 28395 & n.96 (June
1, 1994), available at (https://www.ftc.gov/bcp/
policystmt/ad-food.shtm) (‘‘The Commission shares
FDA’s view that health claims should not be
asserted for foods that do not significantly
contribute to the claimed benefit. A claim about the
benefit of a product carries with it the implication
that the benefit is significant.’’).
577 Although providers may use samples of their
historical data to substantiate savings claims, these
samples must be representative of the entire
relevant population of past customers. Providers
using samples must, among other things, employ
appropriate sampling techniques, proper statistical
analysis, and safeguards for reducing bias and
random error. Providers may not cherry-pick
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account for several key pieces of
information.578 Below, the Commission
provides additional guidance on the
proper methodology for doing this
historical experience analysis.579
First, savings claims must be
calculated based on the amount of debt
specific categories of consumers or exclude others
in order to inflate the savings. See, e.g., Kroger, 98
F.T.C. at 741-46 (1981) (claims based on sampling
were deceptive because certain categories were
systematically excluded and because the advertiser
failed to ensure that individuals who selected the
sample were unbiased); FTC v. Litton Indus., Inc.,
97 F.T.C. 1, 70-72 (1981) (claims touting superiority
of microwave oven were deceptive because the
advertiser based them on a biased survey of ‘‘Littonauthorized’’ service agencies), enforced as modified,
676 F.2d 364 (9th Cir. 1982); Bristol Myers v. FTC,
185 F.2d 58 (1950) (holding advertisements to be
deceptive where they claimed that dentists used
one brand of toothpaste ‘‘2 to 1 over any other
[brand]’’ when, in fact, the vast majority of dentists
surveyed offered no response). Additionally, the
relationship between past experience and
anticipated future results must be an ‘‘apples-toapples’’ comparison. If there have been material
changes to the program that could affect the
applicability of historical experience to future
results, any claims must account for the likely effect
of those changes. See Amended Franchise Rule, 16
CFR 437.5(s)(3)(ii).
578 Providers should maintain historical data
about their business activities sufficient to meet the
substantiation requirements detailed in this
Section. See, e.g., USDR (Johnson), Tr. at 168-170
(‘‘I’ll speak specifically to my company, why we
make a general claim, is on the 40 to 60 reduction
is because historically our numbers for five years
reflect that this is the results that we get for the
consumers.’’).
Providers should be cautious in purporting to
qualify their savings claims to make sure that the
qualifications are effectively communicated to
consumers. For example, phrases such as ‘‘up to’’ or
‘‘as much as’’ (e.g., ‘‘up to 60% savings’’) likely
convey to consumers that the product or service
will consistently produce results in the range of the
stated percentage or amount. See, e.g., In re
Automotive Breakthrough Sciences, Inc., 126 F.T.C.
229, 301 (1998).
579 In written comments and at the public forum,
consumer groups, noting that debt settlement
companies often fail to substantiate savings claims
properly, urged the Commission to ban outright any
representations regarding savings amounts or rates,
or, alternatively, to require that the provider’s
historical data demonstrate that it achieved the
represented result for 80% of its past customers.
See CFA at 18-19; CFA (Grant), Tr. at 173 (‘‘[W]e
think that any success claims are inherently
misleading, and would like to see them
prohibited.’’); see also CRN (Oct. 8, 2009) at 8.
Although the record shows that false or
unsubstantiated savings claims for debt relief
services are common, the Commission does not
believe that savings claims are inherently deceptive
and thus concludes that they should not be
prohibited outright. See Milavetz, Gallop &
Milavetz, P.A. v. US, 176 L. Ed. 2d 79 (2010)
(restrictions on nonmisleading commercial speech
require a higher level of scrutiny under the First
Amendment than restrictions on misleading
speech); Zauderer v. Office of Disciplinary Counsel,
471 U.S. 626 (1985) (same); Cent. Hudson Gas &
Elec. Corp. v. Public Serv. Comm’n, 447 U.S. 557
(1980). The Commission is confident that the
prohibition in the Final Rule on misrepresentations
will be sufficient to address the problem of false or
unsubstantiated savings claims without
inadvertently stopping truthful claims that may be
valuable to consumers.
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owed at the time of enrollment, rather
than the amount at the time of
settlement, in order to account for (a)
increases in debt levels from creditor
fees or interest charges that accrue
during the period of the program, and
(b) fees the consumer pays to the
provider. The following example
illustrates this principle:
A consumer enrolls a single $10,000
debt with a debt settlement provider.
However, between the time the
consumer enrolls the debt and the
time the debt is settled, the amount
owed grows to $13,000 because of
accrued interest and late fees. In
addition, the consumer must pay the
settlement provider a fee of $2,000.
The provider settles the debt for
$6,000, so that the total amount paid
by the consumer is $8,000 ($6,000
paid to settle the debt plus $2,000 in
fees). The provider can claim a
savings rate of 20%.
Second, in making savings claims, a
provider must take into account the
experiences of all of its past customers,
including those who dropped out or
otherwise failed to complete the
program. The following example
illustrates this principle:
A debt settlement provider has ten
customers, each of whom has $10,000
in debt enrolled in the program, for a
total of $100,000 in unpaid debt. Five
of those customers complete the
program, each of whom saves $2,000,
for a total savings of $10,000. The
remaining five customers drop out of
the program before making any
settlements, and thus save nothing. In
total, the customers have saved
$10,000 out of the aggregate $100,000
enrolled in the program. The provider
can claim a savings rate of 10%.
Third, in making savings claims, a
provider must include all of the debts
enrolled by each consumer in the
program. The provider may not exclude
debts that it has failed to settle –
including those associated with
consumers who dropped out of the
program – from its calculation of the
average savings percentage or amount of
its consumers’ debt reduction. The
following example illustrates this
principle:
A debt settlement provider has ten
customers, each of whom has two
$1,000 debts enrolled in the program,
for a total of 20 debts and $20,000 in
enrolled debt. The provider settles a
single debt for each of the ten
customers for $800 per debt. The
company fails to settle the remaining
debt for each of the ten customers. In
total, the customers have saved $2,000
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out of the aggregate $20,000 enrolled
in the program. The provider can
claim a savings rate of 10%.
3. Existing TSR Provisions Prohibiting
Deceptive Representations and
Misleading Statements
In addition to § 310(a)(2)(x) of the
TSR, which has been added as a result
of this rulemaking, the existing
§§ 310.3(a)(2) and 310.3(a)(4) will now
apply to inbound or outbound
telemarketing of debt relief services.580
These provisions prohibit
misrepresentations of the following
information, much of which providers
misrepresent in the telemarketing of
debt relief services:
∑ total costs to purchase, receive, or
use, and the quantity of, any goods or
services that are the subject of the
offer.581 This provision parallels the
required disclosure of total costs
contained in TSR § 310.3(a)(1)(i).
∑ material restrictions, limitations, or
conditions to purchase, receive, or use
the offered goods or services.582 This
provision, too, has a parallel required
disclosure in TSR § 310.3(a)(1)(ii).
∑ any material aspect of the
performance, efficacy, nature, or central
characteristics of the offered goods or
services.583
∑ any material aspect of the nature or
terms of the seller’s refund,
cancellation, exchange, or repurchase
policies.584 The parallel disclosure
580 In fact, all of the TSR provisions will now
cover this industry, including, e.g., the provision
prohibiting assisting and facilitating another
engaged in TSR violations, § 310.3(b), the
prohibition on the use of threats or intimidating or
profane language, § 310.4(a)(1), and the
recordkeeping requirements, § 310.5.
581 § 310.3(a)(2)(i).Some providers request
consumers’ billing information during the sales call
or pressure consumers to return payment
authorization forms and signed contracts as quickly
as possible following the call. See, e.g., FTC v. DebtSet, No. 1:07-cv-00558-RPM (D. Colo. filed Mar. 19,
2007) (alleging ‘‘[c]onsumers who agree to enroll
. . . are sent an initial set of enrollment documents
from Debt Set Colorado. During their telephone
pitches, the defendants’ telemarketers also exhort
consumers to fill out the enrollment documents and
return the papers as quickly as possible . . . .
Included in these documents are forms for the
consumer to authorize direct withdrawals from the
consumer’s checking account, to identify the
amounts owed to various creditors, and a Client
Agreement.’’). The existing TSR prohibits
telemarketers from charging consumers’ accounts
without first obtaining express informed consent in
all transactions, and it requires express verifiable
authorization in cases where a consumer uses a
payment method other than a credit or debit card.
See §§ 310.3(a)(3), 310.4(a)(6). The amended Rule
applies these existing requirements to inbound debt
relief telemarketing calls as well.
582 § 310.3(a)(2)(ii).
583 § 310.3(a)(2)(iii).
584 § 310.3(a)(2)(iv).
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requirement is in § 310.3(a)(1)(iii) of the
TSR.
∑ the seller’s or telemarketer’s
affiliation with, or endorsement or
sponsorship by, any person or
government entity.585
∑ any other statements to induce any
person to pay for goods or services.586
F. Section 310.6: Exemptions
Section 310.6 sets forth the Rule’s
exemptions. In determining which
exemptions to grant, the Commission
considered four factors: (1) whether
Congress intended a particular activity
to be exempt from the Rule; (2) whether
the conduct or business in question is
already the subject of extensive federal
or state regulation; (3) whether the
conduct at issue is suitable for the forms
of abuse or deception the Telemarketing
Act was intended to address; and (4)
whether the risk that fraudulent sellers
or telemarketers would avail themselves
of the exemption outweighs the burden
to legitimate industry of compliance
with the Rule.587
The TSR generally exempts inbound
calls placed by consumers in response
585 § 310.3(a)(2)(vii). In several FTC law
enforcement actions, debt negotiation companies
falsely represented that they were affiliated with
consumers’ creditors. See, e.g., FTC v. Group One
Networks, Inc., No. 8:09-cv-352-T-26-MAP (M.D.
Fla. Am. Compl. filed Apr. 14, 2009); FTC v. Select
Pers. Mgmt., Inc., No. 07-CV-0529 (N.D. Ill. Am.
Compl. filed Aug. 18, 2007). In other cases,
especially with the rise of government economic
assistance programs, providers have misrepresented
their affiliation with the government or bona fide
nonprofits. See, e.g., FTC v. Dominant Leads, LLC,
No. 1:10-cv-00997 (D.D.C. filed June 15, 2010);
Minnesota v. Priority Direct Marketing, No. 62-CV09-10416 (Ramsey Cty., Minn. filed Sept. 21, 2009)
(alleging that debt negotiator misrepresented that it
was affiliated with the President’s stimulus plan);
cf., e.g., FTC v. Washington Data Res., Inc., No.
8:08-CV-02309-SDM (M.D. Fla. filed Nov. 12, 2009)
(alleging that defendants falsely represented that
they were affiliated with the United States
government); FTC v. Cantkier, No. 1:09-cv- 00894
(D.D.C. filed July 10, 2009) (alleging defendants
placed advertisements on Internet search engines
that refer consumers to websites that deceptively
appear to be affiliated with government loan
modification programs).
586 § 310.3(a)(4). The FTC has brought cases
against debt relief providers alleging violations of
§ 310.3(a)(4) for misleading statements made in
connection with outbound telemarketing, including
statements that the entity (a) will obtain a favorable
settlement of the consumer’s debt promptly or in a
specific period of time (see, e.g., FTC v. Nat’l
Consumer Council, No. SACV04-0474 CJC (JWJX)
(C.D. Cal. filed Apr. 23, 2004)); (b) will stop or
lessen creditors’ collection efforts against the
consumer (see, e.g., id.; FTC v. Group One
Networks, Inc., No. 8:09-cv-352-T-26-MAP (M.D.
Fla. Am. Compl. filed Apr. 14, 2009)); and (c) will
secure concessions, such as interest rate reductions,
by specific amounts or percentages (see, e.g., FTC
v. Debt Mgmt. Found. Servs., Inc., No. 04-1674-T17-MSS (M.D. Fla. filed July 20, 2004)).
587 TSR Final Rule, 60 FR at 43859; see also TSR
Amended Rule 2008, 73 FR 51188 (discussing the
Commission’s legal authority to exempt certain
calls or callers from the TSR).
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to direct mail or general media
advertising.588 The Final Rule in this
proceeding, consistent with the
proposed rule, carves out inbound calls
made to debt relief services from that
exemption.589 As a result, virtually all
debt relief telemarketing transactions
are now subject to the TSR.590
Most commenters supported covering
inbound calls made to debt relief
providers.591 On the other hand, one
debt relief provider opposed it, arguing
that not all debt relief providers harm
consumers.592
The Commission’s decision to include
inbound debt relief calls is based on its
law enforcement experience and the
record in this proceeding and is
consistent with the existing TSR
provisions covering inbound calls
related to investment opportunities,
certain business opportunities, credit
card loss protection plans, credit repair
services, recovery services, and certain
advance fee loans.593 Like debt relief
services, each of those services
frequently has been marketed through
deceptive telemarketing campaigns that
capitalize on mass media or general
advertising to entice their victims to
place an inbound telemarketing call.
The modification to the exemptions will
ensure that sellers and telemarketers
who market debt relief are required to
abide by the Rule regardless of the
medium used to advertise their services.
This provision will be effective
September 27, 2010.594
See § 310.6(b)(5) & (6).
The Commission previously had created
certain carve-outs to the general exemption for
inbound calls made as part of the sale of products
or services that have been the subject of significant
fraudulent or deceptive telemarketing activity, such
as advertisements relating to investment
opportunities and certain business opportunities.
Id.
590 Outbound calls to solicit the purchase of debt
relief services are already subject to the TSR,
including the provisions of § 310.3. The Final Rule
continues to exempt telemarketing of debt relief
services from compliance with most provisions of
the Rule where the sale is not completed, and
payment or authorization of payment is not
required, until after a face-to-face sales
presentation.
591 See CFA at 20-21;Orion (Oct. 1, 2009) at 1.
592 Able (Oct. 21, 2009) at 29.
593 Each of these categories is carved out from the
exemptions for inbound calls made in response to
both general media and direct mail advertising.
Inbound prize promotion calls are carved out only
from the direct mail exemption.
594 In addition, in three subsections of the
Exemptions section, the Commission has also made
minor, non-substantive amendments to
§§ 310.6(b)(2), (5), & (6) to reflect the fact that the
Commission has issued Disclosure Requirements
and Prohibitions Concerning Business
Opportunities, 16 CFR 437 (the ‘‘Business
Opportunity Rule’’). Prior to its issuance, this
conduct was addressed by 16 CFR 436 (the
Franchise Rule) and, therefore, the TSR previously
cited only to the latter. Accordingly, §§ 310.6(b)(2),
588
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G. Section 310.5: Recordkeeping
Section 310.5 of the TSR describes the
types of records sellers or telemarketers
must keep and the time period for
retention.595 Although the provisions of
this section remain unchanged by these
amendments, the operation of the
amendments will result in some
providers of debt relief services being
subject to this provision of the TSR for
the first time. Very few comments were
received on the recordkeeping
requirements. One commenter stated
that it did not make sense to limit the
recordkeeping requirement to 24
months, when 36 to 60 months is
typically required for most debt relief
customers to become debt free.596 This
commenter also questioned whether the
requirement would reduce abuses and
provide sufficiently useful data for law
enforcement or regulatory purposes.597
The FTC’s law enforcement experience
demonstrates that recordkeeping
requirements are critical for enabling
the agency to ensure compliance. The
TSR has long imposed a 24-month
retention period, and the Commission
does not see a compelling reason to alter
it for debt relief providers. To the extent
that providers make claims that rely on
historical data for substantiation,
however, they must retain all material
used to support the claims.
This provision will be effective
September 27, 2010.
IV. Paperwork Reduction Act
In accordance with the Paperwork
Reduction Act (‘‘PRA’’), as amended,598
the Commission is seeking Office of
Management and Budget (‘‘OMB’’)
approval of the Final Rule amendments
to the TSR under OMB Control No.
3084-0097. The disclosure and
recordkeeping requirements under the
amendments to the TSR discussed
above constitute ‘‘collections of
information’’ for purposes of the PRA.599
Upon publication of the NPRM, the
FTC submitted the proposed rule and a
Supporting Statement to OMB. In
(5), and (6) have been amended to expressly cite
both the Franchise Rule and the now-separate
Business Opportunity Rule.
595 16 CFR 310.5. Specifically, this provision
requires that telemarketers must keep for a period
of 24 months: all substantially different advertising,
brochures, scripts, and promotional materials;
information about prize recipients; information
about customers, including what they purchased,
when they made their purchase, and how much
they paid for the goods or services they purchased;
information about employees; and all verifiable
authorizations or records of express informed
consent or express agreement required to be
provided or received under this Rule.
596 MD (Oct. 26, 2009) at 54.
597 Id.
598 44 U.S.C. 3501-3521.
599 See 5 CFR 1320.3(c).
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response, OMB filed a comment
indicating that it was withholding
approval pending: (1) discussion in the
preamble to the Final Rule of how the
Commission has maximized the
practical utility of the collection of
information and minimized the related
burden, and (2) the FTC’s examination
of the public comments in response to
the NPRM. The remainder of this
section covers those considerations and
provides a revised PRA analysis,
factoring in relevant public comments
and the Commission’s resulting or selfinitiated changes to the proposed rule.
A. Practical Utility
According to OMB regulations,
practical utility means the usefulness of
information to or for an agency.600 The
Commission has maximized the
practical utility of the debt relief
amendments contained in the Final
Rule. The Final Rule requires specific
new disclosures in the sale of a ‘‘debt
relief service,’’ as that term is defined in
§ 310.2(m). The disclosures will provide
consumers critical information before
they enroll in a debt relief service. In
addition, new respondents will be
subject to the existing provisions of the
TSR, including its general sales
disclosures and recordkeeping
provisions.601 The required disclosures
are necessary to inform consumers of
important information about the debt
relief services being offered.
Commenters overwhelmingly supported
the disclosures.602 Moreover, the
Commission has removed three of the
previously proposed disclosures in
order to avoid cluttering the most
meaningful material information for
consumers and to enhance the
comprehensibility of the fewer
600 5 CFR 1320.3(l). In determining whether
information will have ‘‘practical utility,’’ OMB will
consider ‘‘whether the agency demonstrates actual
timely use for the information either to carry out
its functions or make it available to third-parties or
the public, either directly or by means of a thirdparty or public posting, notification, labeling, or
similar disclosure requirement, for the use of
persons who have an interest in entities or
transactions over which the agency has
jurisdiction.’’ Id.
601 See 16 CFR 310.3(a)(1); 16 CFR 310.5. (These
provisions have previously been reviewed and
cleared by the OMB under the above-noted control
number.) Accordingly, as a result of the exceptions
to the general media and direct mail exemptions,
entities that currently engage exclusively in
inbound telemarketing of debt relief services, and
thus are likely exempt under the current Rule,
would be covered by the amended Rule.
602 See, e.g., NAAG (Oct. 23, 2009) at 11; CFA at
2-3, 20; MN AG at 2; FCS at 3; Able (Oct. 21, 2009)
at 30; CareOne at 4; CSA at 1; DS at 18; DMB at
5; DSA/ADE at 1-2; FCS at 3. In fact, many
commenters recommended additional disclosures.
Supra Section III.D.5. The Commission added one
additional disclosure that is critical to consumers’
understanding of the services.
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remaining disclosures. Finally, the
recordkeeping requirements are
necessary to facilitate law enforcement
by ensuring that debt relief service
providers retain records demonstrating
their compliance with the Rule.603
Thus, the Final Rule will have
significant practical utility.
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B. Explanation of Burden Estimates
Under the Final Rule
The PRA burden of the Final Rule’s
requirements will depend on various
factors, including the number of covered
firms and the percentage of such firms
that conduct inbound or outbound
telemarketing. The definition of ‘‘debt
relief service’’ in the Rule includes debt
settlement companies, for-profit credit
counselors, and debt negotiation
companies. As before in the NPRM PRA
analysis, staff estimates that 2,000
entities will be covered by the
Commission’s Final Rule.604 This
includes existing entities already subject
to the TSR for which there would be
new recordkeeping or disclosure
requirements (‘‘existing respondents’’),
as well as existing entities that newly
will be subject to the TSR (‘‘new
respondents’’).605 Staff arrived at this
estimate by using available figures
obtained through research and from
industry sources of information about
the number of debt settlement
companies606 and the number of for603 Although the Commission received very few
comments addressing the recordkeeping
requirements, one debt settlement company stated
that the recordkeeping requirements may impose a
minor cost but should not substantively affect the
business. Able (Oct. 21, 2009) at 32.
604 To err in favor of over inclusiveness, staff
assumes that every entity that sells debt relief
services does so using telemarketing.
605 Inbound telemarketing calls in response to
advertisements in any medium other than direct
mail solicitation are generally exempt from the
Rule’s coverage under the ‘‘general media
exemption.’’ 16 CFR 310.6(b)(5). Outbound
telemarketing and non-exempt inbound
telemarketing of debt relief services are currently
subject to the TSR. Non-exempt inbound
telemarketing would include calls to debt relief
service providers by consumers in response to
direct mail advertising that does not contain
disclosures required by § 310.3(a)(1) of the Rule.
See 16 CFR 310.6(b)(6) (providing an exemption for
‘‘[t]elephone calls initiated by a customer . . . in
response to a direct mail solicitation . . . that clearly,
conspicuously, and truthfully discloses all material
information listed in § 310.3(a)(1) of this Rule . . . .’’).
606 See David Streitfeld, Debt Settlers Offer
Promises But Little Help, N.Y. Times, Apr. 19, 2009
(stating, without attribution, that ‘‘[a]s many as
2,000 settlement companies operate in the United
States, triple the number of a few years ago’’);
Weinstein (Oct. 26, 2009) at 9 (see attached
Weinstein paper at 8) (stating, without attribution,
that ‘‘some 2,000 firms market themselves as
providing ‘debt settlement services,’’’); Jane
Birnbaum, Debt Relief Can Cause Headaches of Its
Own, N.Y. Times, Feb. 9, 2008 (noting that ‘‘[a]
thousand such [debt settlement] companies exist
nationwide, up from about 300 a couple of years
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profit credit counselors.607 Although
these inputs suggest that an estimate of
2,000 entities might be overstated, staff
has used it in its burden calculations in
an effort to account for all entities that
would be subject to the amended Rule,
including debt negotiation companies,
for which no reliable external estimates
are available. No comments provided
specific information about the number
of entities.608 Thus, the FTC retains
these estimates without modification.
The Commission received two
comments questioning the staff’s
estimate that the proposed disclosures
could be provided in 20 seconds.
Specifically, NACCA questioned
whether it was realistic that the
proposed disclosures could be provided
in 20 seconds.609 Moreover, a debt
settlement company stated that it
provides consumers with 16 mandatory
disclaimers and an additional six
disclosures (if applicable), and it
estimated that reading those disclaimers
and allowing the consumer to respond
to the disclosures requires
approximately four and a half
minutes.610
The FTC’s revised disclosure
estimates, detailed below, consider
commenters’ input while excluding
time estimates for disclosures made
independently of the amended Rule. In
addition, although the FTC recognizes
that certain entities may require more
than the projected time regarding the
above-noted tasks, the estimates
presented below are intended as an
approximate average of incremental
burden incurred across all businesses.
ago, estimated David Leuthold, vice president of the
Association of Settlement Companies, which has 70
members and is based in Madison, Wis.’’); Able
Workshop Comment at 5 (‘‘At the time of this FTC
Workshop there are nearly a thousand debt
settlement companies within the US and a few
companies servicing US consumers from outside
the US with operations in Canada, Mexico,
Argentina, India and Malaysia.’’). See also SIC Code
72991001 (‘‘Debt Counseling or Adjustment Service,
Individuals’’): 1,598 entities.
607 According to industry sources consulted by
Commission staff, there are believed to be fewer
than 200 for-profit credit counseling firms operating
in the United States.
608 One commenter estimated that it manages
between 6% to 8% of all debt currently enrolled in
debt settlement programs. FDR (Oct. 26, 2009) at 5
n.7. In response to a follow-up question by FTC
staff, however, it stated that the statistic was a ‘‘good
faith estimate based on our awareness of the
industry’’ but did not elaborate further. FDR (Jan.
14, 2010) at 5.
609 NACCA at 2 (‘‘We find it difficult to believe
that the required information can be conveyed in
20 seconds or, if it can be conveyed in 20 seconds,
that a consumer who is already distressed can fully
understand the information being conveyed.’’).
610 MD (Oct. 26, 2009) at 21. This equates to
about 12.3 seconds per disclosure.
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48503
Burden Statement:
Estimated Additional Annual Hours
Burden: 43,375 hours
As explained below, the estimated
annual burden for recordkeeping
attributable to the Rule amendments,
averaged over a prospective three-year
PRA clearance, is 29,886 hours for all
industry members affected by the Rule.
Although the first year of compliance
will entail setting up compliant
recordkeeping systems, the PRA burden
will decline in succeeding years as they
will then have in place such systems.
The estimated burden for the
disclosures that the Rule requires,
including the new disclosures relating
to debt relief services, is 13,489 hours
for all affected industry members, the
same estimate used for the proposed
rule. Thus, the total PRA burden is
43,375 hours.
1. Number of Respondents
Based on its estimate that 2,000
entities sell debt relief services, and on
the assumption that each of these
entities engages in telemarketing as
defined by the TSR, staff estimates that
879 new respondents will be subject to
the Rule as a result of the amendments.
The latter figure is derived by a series
of calculations, beginning with an
estimate of the number of these entities
that conduct inbound versus outbound
telemarketing of debt relief services.
This added estimate is needed to
determine how many debt relief service
providers are existing respondents and
how many are new respondents because
their respective PRA burdens will differ.
Staff is not aware of any source that
directly states the number of outbound
or inbound debt relief telemarketers;
instead, estimates of these numbers are
extrapolated from external data.
According to the Direct Marketing
Association (‘‘DMA’’), 21% of all direct
marketing in 2007 was by inbound
telemarketing and 20% was by
outbound telemarketing.611 Using this
relative weighting, staff estimates that
the number of inbound debt relief
telemarketers is 1,024 (2,000 x 21 ÷ (20
+ 21)) and the number of outbound
telemarketers is 976 (2,000 x 20 ÷ (20 +
21)).
Of the estimated 1,024 entities
engaged in inbound telemarketing of
debt relief services, an estimated 217
entities conduct inbound debt relief
telemarketing through direct mail; the
remaining 807 entities do so through
general media advertising and have
been thus far largely exempt from the
611 See DMA Statistical Fact Book 1, 17(30th ed.
2008) (‘‘DMA Statistical Fact Book’’).
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Rule’s current requirements.612 Of the
217 entities using direct mail, staff
estimates that 72, approximately onethird, make the disclosures necessary to
exempt them from the Rule’s existing
requirements.613 Thus, an estimated 879
entities (807 + 72) are new respondents
that will be newly subject to the TSR
and its PRA burden, including burden
derived from the new debt relief
disclosures.
The remaining 145 entities (217 - 72)
conducting inbound telemarketing for
debt relief through direct mail would be
existing respondents because they
receive inbound telemarketing calls in
response to direct mail advertisements
that do not make the requisite
disclosures to qualify for the direct mail
exemption.614 The estimated 976
entities conducting outbound
telemarketing of debt relief services are
already subject to the TSR and thus, too,
would be existing respondents.
Accordingly, an estimated 1,121
telemarketers selling debt relief services
would be subject only to the additional
PRA burden imposed by the newly
adopted debt relief disclosures in
amended Rule § 310.3(a)(1)(viii).
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2. Recordkeeping Hours
Staff estimates that in the first year
following promulgation of the Final
Rule, it will take 100 hours for each of
the 879 new respondents identified
above to set up compliant recordkeeping
systems. This estimate is consistent
with the amount of time allocated in
other PRA analyses that have addressed
new entrants, i.e., newly formed entities
subject to the TSR.615 The
recordkeeping burden for these entities
in the first year following the amended
Rule’s adoption is 87,900 hours (879
new respondents x 100 hours each). In
subsequent years, when TSR-compliant
recordkeeping systems will,
presumably, have already been
established, the burden for these entities
612 According to the DMA, 21.2% of annual U.S.
advertising expenditures for direct marketing is
through direct mail; the remaining 78.8% is through
all other forms of general media (e.g., newspapers,
television, Internet, Yellow Pages). See id. at 11.
Thus, applying these percentages to the above
estimate of 1,024 inbound telemarketers, 217
entities (21.2%) advertise by direct mail, and 807
(78.8%) use general media.
613 The apportionment of one-third is a
longstanding assumption stated in past FTC
analyses of PRA burden for the TSR. See, e.g.,
Agency Information Collection Activities, 74 FR
25540, 25543 (May 28, 2009); Agency Information
Collection Activities, 71 FR 28698, 28700 (May 17,
2006). No comments have been received to date
with an alternative apportionment or reasons to
modify it.
614 16 CFR 310.6(b)(6).
615 See, e.g., Agency Information Collection
Activities, 74 FR at 25542; Agency Information
Collection Activities, 71 FR at 28699.
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should parallel the one hour of ongoing
recordkeeping burden staff has
previously estimated for existing
respondents under the Rule.616 Thus,
annualized over a prospective three-year
PRA clearance period, cumulative
annual recordkeeping burden for the
879 new respondents would be 29,886
hours (87,900 hours in Year 1: 879
hours for each of Years 2 and 3). Burden
accruing to new entrants, 100 hours
apiece to set up new recordkeeping
systems compliant with the Rule, has
already been factored into the FTC’s
existing clearance from OMB for an
estimated 75 entrants per year, and is
also incorporated within the FTC’s
current clearance for the TSR under
OMB Control No. 3084-0097.617
Staff believes that the 1,121 existing
respondents identified above will not
have recordkeeping burden associated
with setting up compliant
recordkeeping systems. These entities
are already required to comply with the
Rule, and thus should already have
recordkeeping systems in place. As
noted above, these existing respondents
will each require approximately one
hour per year to file and store records
required by the TSR. Here, too,
however, this recordkeeping task is
already accounted for in the FTC’s
existing PRA clearance totals and
included within the latest request for
renewed OMB clearance for the TSR.618
3. Disclosure Hours
Industry comments stated that in the
ordinary course of business a substantial
majority of sellers and telemarketers
make the disclosures the Rule requires
because doing so constitutes good
business practice.619 To the extent this
is so, the time and financial resources
needed to comply with disclosure
requirements do not constitute
‘‘burden.’’620 The Commission also
streamlined the disclosures required in
the final Rule by eliminating three of the
disclosures initially proposed.
Moreover, some state laws require the
same or similar disclosures as the Rule
mandates. Thus, the disclosure hours
burden attributable to the Rule is far less
Id.
Agency Information Collection Activities, 74
FR at 25542 (‘‘The Commission staff also estimates
that 75 new entrants per year would need to spend
100 hours each developing a recordkeeping system
that complies with the TSR for an annual total of
7,500 burden hours.’’). The term ‘‘new entrant’’
denotes an entity that has not yet, but may in the
future come into being.
618 Id.
619 See, e.g., MD (Oct. 26, 2009) at 21 & 35-37;
TASC (Oct. 26, 2009) at 5, 14-15; Franklin at 1920; see also Agency Information Collection
Activities, 74 FR at 25542.
620 16 CFR 1320.3(b)(2).
616
617
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than the total number of hours
associated with the disclosures overall.
Staff continues to assume that most of
the disclosures the Rule requires would
be made in at least 75% of telemarketing
calls even absent the Rule.621
To determine the number of outbound
and inbound calls regarding debt relief
services, staff has combined external
data with internal assumptions. Staff
assumes that outbound calls to sell and
inbound calls to buy debt relief services
are made only to and by consumers who
are delinquent on one or more credit
cards.622 For simplicity, and lacking
specific information to the contrary,
staff further assumes that each such
consumer or household will receive one
outbound call and place one inbound
call for these services.
The PRA analysis in the NPRM
focused on the number of U.S.
households having credit cards (91.1
million) as a base for further
calculations. One commenter noted that
both individuals and couples within a
household may file for bankruptcy
relief, and a large proportion of
households include more than two
adults.623 In response, FTC staff has
refocused its analysis on an estimated
number of adult (ages 18 and over)
decision makers within each household.
With that as the revised base, staff then
applies the additional calculations and
assumptions presented below to project
an estimated number of consumers who
will receive and place a call for debt
relief services in a given year.
Based on U.S. Census Bureau data,624
FTC staff estimates that there are
162,769,000 decision making units. This
estimate is based on the assumptions
that couples constitute a single decision
making unit, as are single (widowed,
divorced, separated, never married)
adults within each household. Using
households as a proxy for individual
decision makers in applying again the
previously stated percentage of
households (78%) that had one or more
credit cards at the end of 2008,625 staff
621 See, e.g., Agency Information Collection
Activities, 74 FR at 25543; Agency Information
Collection Activities, 71 FR at 28699. Accordingly,
staff has continued to estimate that the hours
burden for most of the Rule’s disclosure
requirements is 25% of the total hours associated
with disclosures of the type the TSR requires.
622 By extension upsells on these initial calls
would not be applicable. Moreover, staff believes
that few, if any, upsells on initial outbound and
inbound calls would be for debt relief.
623 RDRI at 2.
624 U.S. Census Bureau, Current Population
Survey, 2008 Annual Social and Economic
Supplement, Internet Release Date: January 2009.
625 See Ben Woolsey and Matt Schulz, Credit card
statistics, industry facts, debt statistics, available at
(https://www.creditcards.com/credit-card-news/
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further estimates that 126,959,820
consumers have one or more credit
cards. This figure, in turn, is then
multiplied by the most recently
available Federal Reserve Board data
regarding the delinquency rate for credit
cards. The Federal Reserve Board
reported that the delinquency rate for
credit cards was 6.58% in the third
quarter of 2009.626 Multiplying this
delinquency rate by the estimated
number of consumers having one or
more credit cards – 126,959,820 –
results in an estimate of 8,353,956
consumers with delinquent accounts.
As before, staff assumes that each of
these consumers will receive and place
a call for debt relief services in a given
year.
Because outbound calls are already
subject to the existing provisions of the
TSR, each such call will entail only the
incremental PRA burden resulting from
the new debt relief disclosures. For
inbound calls, however, there will be
new respondents, and associated
underlying distinctions between current
exemptions applicable to direct
marketing via direct mail and those for
general media (discussed further below).
Accordingly, separate estimates are
necessary for inbound debt relief calls
attributable to each.
To determine the number of inbound
debt relief calls attributable to general
media advertising versus direct mail
advertising, staff relied upon the DMA
estimate that 78.8% of direct marketing
is done by general media methods627
and that 21.2% of direct marketing is
done by direct mail.628 Applying these
percentages to the above-noted estimate
of 8,353,956 inbound debt relief calls
translates to 6,582,917 calls resulting
from general media advertising and
1,771,039 calls arising from direct mail.
Staff then estimated that 1/3 of inbound
direct mail debt relief calls, or 590,346
such calls, are currently exempt from
the TSR because they are in response to
direct mail advertising that makes the
requisite § 310.3(a)(1) disclosures. The
remaining 2/3, or 1,180,692 inbound
direct mail calls, are non-exempt.
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a. Existing Respondents’ Disclosure
Burden
As discussed above, the amended
Rule includes a new provision,
credit-card-industry-facts-personal-debt-statistics1276.php.)
626 FRB, Federal Reserve Statistical Release:
Charge Offs and Delinquency Rates on Loans and
Leases at Commercial Banks, available at (https://
www.federalreserve.gov/releases/chargeoff/
delallsa.htm) (reporting a 6.58% delinquency rate
for credit cards for the third quarter of 2009).
627 Id.
628 DMA Statistical Fact Book at 17.
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§ 310.3(a)(1)(viii), which includes four
disclosures specific to providers of debt
relief services; moreover, the
Commission eliminated three
disclosures set forth in the proposed
rule. Staff estimates that reciting these
disclosures in each sales call pertaining
to debt relief services will take 10
seconds.629
For outbound calls, the disclosure
burden for existing entities from the
new debt relief disclosures is 4,112
hours (5,921,500 outbound calls
involving debt relief x 10 seconds each
(for new debt relief disclosures) x 25%
TSR burden).
Similarly, currently non-exempt
inbound calls – inbound calls placed as
a result of direct mail solicitations that
do not include the § 310.3(a)(1)
disclosures – will only entail the
incremental PRA burden resulting from
the new debt relief disclosures. As
noted above, this totals 1,180,692 such
calls each year. The associated
disclosure burden for these calls would
be 820 hours (1,180,692 non-exempt
direct mail inbound calls x 10 seconds
for debt relief disclosures x 25% burden
from TSR).
Thus, the total disclosure burden
under the amended Rule for all existing
respondents is 4,932 hours (4,112 hours
for entities conducting outbound calls +
820 hours for entities conducting
inbound, non-exempt telemarketing).
b. New Respondents’ Disclosure Burden
New respondents – those currently
exempt from the Rule’s coverage as a
result of the direct mail or general
media exemptions for inbound calls –
will incur disclosure burden not only
for the debt relief disclosures in
§ 310.3(a)(1)(viii), but also for the
existing general disclosures for which
such entities will newly be
responsible.630
As noted above, inbound calls
responding to debt relief services
advertised in general media are
currently exempt from the Rule.631 The
disclosure burden for these calls would
be 18 seconds each (8 seconds for
existing § 310.3(a)(1) disclosures + 10
seconds for debt relief disclosures).
Applying this unit measure to the
629 This estimate considers commenters’ input
while excluding the time pertaining to disclosures
that are not invoked by the amended Rule.
630 See Agency Information Collection Activities,
74 FR at 25542.
631 This is so because, at present, no limitation
or exemption would limit use of the general media
exemption by those selling debt relief services via
inbound telemarketing. See 16 CFR 310.6(b)(5) (the
general media exemption, unlike the direct mail
exemption, is not conditional and does not
presently except from its coverage debt relief
services).
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estimated 6,582,917 inbound debt relief
calls arising from general media
advertising, the cumulative disclosure
burden is 8,229 hours per year
(6,582,917 inbound debt relief calls in
response to general media advertising x
18 seconds x 25% burden from TSR).
Applying the previously stated
estimates and assumptions, the
disclosure burden for new respondents
attributable to currently exempt
inbound calls tied to direct mail (i.e.,
currently exempt when the requisite
§ 310.3(a)(1) disclosures are made), is
328 hours per year (590,346 exempt
inbound direct mail calls x 8 seconds x
25% burden from TSR).
Thus, the total disclosure burden
attributable to the Final Rule is 13,489
hours (4,932 + 8,229 + 328).
Estimated Annual Labor Cost: $945,361
Estimated Annual Non-Labor Cost:
$58,753
4. Recordkeeping Labor and Non-Labor
Costs
a. Labor Costs
Assuming a cumulative burden of 100
hours in Year 1 (of a prospective threeyear PRA clearance for the TSR) to set
up compliant recordkeeping systems for
existing debt relief service providers
newly subject to the Rule (879 new
respondents x 100 hours each in Year 1
only), and applying to that a skilled
labor rate of $26/hour,632 labor costs
would approximate $2,285,400 in the
first year of compliance for new
respondents.633 As discussed above,
however, in succeeding years,
recordkeeping associated with the Rule
will only require 879 hours,
cumulatively, per year. Applied to a
clerical wage rate of $14/hour, this
would amount to $12,306 in each of
those years. Thus, the estimated labor
costs for recordkeeping associated with
the Final Rule, averaged over a
prospective three-year clearance period,
is $770,004.
b. Non-Labor Costs
Staff believes that the capital and
start-up costs associated with the TSR’s
information collection requirements are
de minimis. The Rule’s recordkeeping
632 This rounded figure is derived from the mean
hourly earnings shown for computer support
specialists found in the National Compensation
Survey: Occupational Earnings in the United States
2008, U.S. Department of Labor released August
2009, Bulletin 2720, Table 3 (‘‘Full-time civilian
workers,’’ mean and median hourly wages),
available at (https://www.bls.gov/ncs/
ncswage2008.htm#Wage_Tables).
633 As discussed above, existing respondents
should already have compliant recordkeeping
systems and thus are not included in this
calculation.
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requirements mandate that companies
maintain records, but not in any
particular form. While those
requirements necessitate that affected
entities have a means of storage,
industry members should have that
already regardless of the Rule. Even if
an entity finds it necessary to purchase
a storage device, the cost is likely to be
minimal, especially when annualized
over the item’s useful life.
Affected entities need some storage
media such as file folders, electronic
storage media or paper in order to
comply with the Rule’s recordkeeping
requirements. Although staff believes
that most affected entities would
maintain the required records in the
ordinary course of business, staff
estimates that the previously
determined 879 new respondents newly
subject to the Final Rule will spend an
annual amount of $50 each on office
supplies as a result of the Rule’s
recordkeeping requirements, for a total
recordkeeping cost burden of $43,950.
5. Disclosure Labor and Non-Labor
Costs
a. Labor Costs
The estimated annual labor cost for
disclosures under the Final Rule is
$175,357. This total is the product of
applying an assumed hourly wage rate
of $13.00634 to the earlier stated
estimate of 13,489 hours pertaining to
general and specific disclosures in
initial outbound and inbound calls.
b. Non-Labor Costs
Estimated outbound disclosure hours
(4,112) per above multiplied by an
estimated commercial calling rate of 6
cents per minute ($3.60 per hour) equals
$14,803 in telephone-related costs.635
V. Regulatory Analysis and Regulatory
Flexibility Act Requirements
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The Regulatory Flexibility Act of 1980
(‘‘RFA’’) 636 requires a description and
analysis of proposed and final Rules
that will have a significant economic
impact on a substantial number of small
entities.637 The RFA requires an agency
634 This rounded figure is derived from the mean
hourly earnings shown for telemarketers found in
the National Compensation Survey: Occupational
Earnings in the United States 2008, U.S.
Department of Labor released August 2009, Bulletin
2720, Table 3 (‘‘Full-time civilian workers,’’ mean
and median hourly wages), available at (https://
www.bls.gov/ncs/ncswage2008.htm#Wage_Tables).
635 Staff believes that remaining non-labor costs
would largely be incurred by affected entities,
regardless, in the ordinary course of business and/
or marginally exceed such costs.
636 5 U.S.C. 601-612.
637 The RFA definition of ‘‘small entity’’ refers to
the definition provided in the Small Business Act,
which defines a ‘‘small-business concern’’ as a
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to provide an Initial Regulatory
Flexibility Analysis (‘‘IRFA’’) 638 with
the proposed rule and a Final
Regulatory Flexibility Analysis
(‘‘FRFA’’) 639 with the Final Rule, if any.
The Commission is not required to make
such analyses if a Rule would not have
such an economic effect.640
As of the date of the NPRM, the
Commission did not have sufficient
empirical data regarding the debt relief
industry to determine whether the
proposed amendments to the Rule
would impact a substantial number of
small entities as defined in the RFA.641
It was also unclear whether the
proposed amended Rule would have a
significant economic impact on small
entities. Thus, to obtain more
information about the impact of the
proposed rule on small entities, the
Commission decided to publish an IRFA
pursuant to the RFA and to request
public comment on the impact on small
businesses of its proposed amended
Rule.
In response to questions in the NPRM,
the Commission did not receive any
comprehensive empirical data regarding
the revenues of debt relief companies or
the impact on small businesses of the
amended Rule. A trade association
stated that a significant number of
companies that would be harmed by the
advance fee ban were small
businesses.642 One commenter asserted
that there are tens of thousands of sole
practitioners engaged in financial
consulting services that may fall under
the Rule’s definition of debt relief
services.643 It does not appear, though,
that the commenter considered that
many sole practitioners would not fall
business that is ‘‘independently owned and
operated and which is not dominant in its field of
operation.’’ 15 U.S.C. 632(a)(1).
638 5 U.S.C. 603.
639 5 U.S.C. 604.
640 5 U.S.C. 605.
641 In response to a request for comments issued
in conjunction with the Workshop, the Commission
received no empirical data regarding the revenues
of debt relief companies generally, or debt
settlement companies specifically. One Workshop
commenter opined, without attribution, that the
vast majority of debt settlement companies have
fewer than 100 employees. See Able Workshop
Comment at 6 (‘‘[o]f the thousand plus or minus
companies whose business activities are related to
debt settlement, the estimates for the numbers of
companies and the numbers of individuals either
working for or affiliated with them are as follows:
Two percent consist of more than 100 individuals;
eight percent consist of 25 to 100 individuals; and
the remaining ninety percent consist of less than 25
individuals.’’).
642 USOBA (Oct. 26, 2009) at 20 (‘‘95% of USOBA
members would ‘certainly’ or ‘likely’ be forced to
lay off employees if the advance fee ban were
adopted [note that 72% of these USOBA members
were ‘small businesses’ (firms of 25 people or
less)]’’).
643 Able (Oct. 21, 2009) at 28.
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within the Rule’s ambit because they
meet face-to-face with their
customers.644 The commenter also
opined that the rule would subject small
businesses to frivolous lawsuits that
could jeopardize their businesses.645
However, the commenter neither
provided support for the statement nor
asserted that the impact would be more
significant on small businesses than
large businesses.646
A. Need for and Objectives of the Rule
The objective of the amended Rule is
to curb deceptive and abusive practices
occurring in the telemarketing of debt
relief services. As described in Sections
II and III, above, the amendments are
intended to address consumer
protection concerns regarding
telemarketing of debt relief services and
are based on evidence in the record that
deceptive and abusive acts are common
in telemarketing of debt relief services
to consumers.
B. Significant Issues Raised by Public
Comment, Summary of the Agency’s
Assessment of These Issues, and
Changes, If Any, Made in Response to
Such Comments
As discussed in Section III above,
commenters raised limited concerns
about the burden of the proposed
disclosures.647 However, commenters
raised more significant concerns about
the potential costs and burdens of the
advance fee ban, as discussed in
Sections III.C.2.c-e. Many of the
commenters did not focus specifically
on the costs faced by small businesses
relative to those that would be borne by
other firms.648 Rather, they argued that
the costs to be borne by all firms –
including small firms – would be
See 16 CFR 310.6(b)(3).
Able (Oct. 21, 2009) at 28.
646 Two other debt settlement companies stated
that many small business entities would not be able
to enter the market due to significant investment
and overhead costs and extended break-even time.
SDS (Oct. 7, 2009) at 3; CRN (Oct. 8, 2009) at 5.
Again, the commenters did not provide support for
the assertions and did not explain why small
businesses would fare differently than large
businesses in this regard.
647 With respect to the disclosures, NACCA
questioned whether it was realistic that the
proposed disclosures could be provided in 20
seconds. NACCA at 2. Moreover, a debt settlement
company stated that it provides consumers with 16
mandatory disclaimers, and an additional 6
disclosures if applicable – it estimates that reading
the disclaimers, and allowing the consumer to
assent to the disclosures, requires approximately
four and a half minutes. MD (Oct. 26, 2009) at 21.
648 One commenter stated that, as a ‘‘smaller
operation,’’ it would not be able to front employees
salaries, as well as account set-up and maintenance
costs, but did not provide any data to support these
assertions or support the assertion that small
companies would have a harder time than large
companies in capitalizing expenses. See RADR at 1.
644
645
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excessive. As discussed in detail above,
two debt settlement trade associations
and many debt settlement companies
argued that numerous companies would
go out of business if the FTC imposes
an advance fee ban.649 A trade
association submitted a survey of its
members reporting: (1) 84% would
‘‘almost certainly’’ or ‘‘likely’’ have to
shut down if an advance fee ban were
enacted; (2) 95% would ‘‘certainly’’ or
‘‘likely’’ lay off employees under an
advance fee ban; and (3) 85% would
stop offering debt settlement services to
new and existing consumers.650 These
survey results, however, are not
persuasive, as the commenter did not
provide basic information about survey
respondents and methodology.
Moreover, the survey elicited selfreported statements but did not verify
the responses’ accuracy in any way.
Individual debt settlement company
commenters similarly asserted that they
would go out of business if the
Commission imposed an advance fee
ban.651 These statements, however, did
not have adequate support. Moreover,
the Final Rule permits debt relief
providers to require consumers to place
funds for provider fees and payments to
creditors or debt collectors in a
dedicated bank account, provided
certain conditions are met. This
provision will assure providers that,
once they settle a consumer’s debt, they
will receive the appropriate fee.
C. Description and Estimate of the
Number of Small Entities Subject to the
Final Rule or Explanation Why No
Estimate Is Available
The amendments to the Rule will
affect providers of debt relief services
engaged in ‘‘telemarketing,’’ as defined
by the Rule to mean ‘‘a plan, program,
or campaign which is conducted to
induce the purchase of goods or services
or a charitable contribution, by use of
one or more telephones and which
involves more than one interstate
telephone call.’’652 Staff estimates that
the amended Rule will apply to
approximately 2,000 entities.
Determining a precise estimate of how
many of these are small entities, or
describing those entities further, is not
readily feasible because the staff is not
Supra Section III.C.2.c.
USOBA (Oct. 26, 2009) at 20.
651 SDS at 2; MD (Oct. 26, 2009) at 25; RADR at
1; Orion (Oct. 1, 2009) at 2; CDS at 1; D&A at 2;
see also ULC at 6; CSA at 10 (stating generally that
the advance fee ban ‘‘could put a legitimate
company out of business’’); FDR (Oct. 26, 2009) at
16-17; CCC at 1 (a for-profit credit counseling
company stated that it would go out of business if
the Commission promulgates the advance fee ban).
652 16 CFR 310.2(cc) (in the proposed amended
Rule, this definition is renumbered as § 310.2(dd)).
649
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650
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aware of published data that reports
annual revenue figures for debt relief
service providers.653 Further, the
Commission’s requests for information
about the number and size of debt
settlement companies yielded virtually
no information.654 Based on the absence
of available data, the Commission
believes that a precise estimate of the
number of small entities that fall under
the amendment is not currently feasible.
D. Description of the Projected
Reporting, Recordkeeping, and Other
Compliance Requirements of the Rule,
Including an Estimate of the Classes of
Small Entities Which Will Be Subject to
the Rule and the Type of Professional
Skills That Will Be Necessary to Comply
The Final Rule imposes disclosure
and recordkeeping burden within the
meaning of the PRA. The Commission is
seeking clearance from the OMB for
these requirements, and the
Commission’s Supporting Statement
submitted as part of that process is
being made available on the public
record of this rulemaking. Specifically,
the Final Rule requires specific
disclosures in telemarketing of debt
relief services, and it would subject
inbound debt relief service
telemarketing to the Rule’s
requirements, including the existing
disclosure and recordkeeping
provisions.655 In addition, the Final
Rule prohibits a seller or telemarketer of
debt relief services from requesting or
receiving a fee in advance of providing
the offered services.656
The classes of small entities affected
by the amendments include
telemarketers or sellers engaged in acts
or practices covered by the Rule. The
types of professional skills required to
comply with the Rule’s recordkeeping,
disclosure, or other requirements would
include attorneys or other skilled labor
needed to ensure compliance.
653 Directly covered entities under the proposed
amended Rule are classified as small businesses
under the Small Business Size Standards
component of the North American Industry
Classification System (‘‘NAICS’’) as follows: All
Other Professional, Scientific and
TechnicalServices (NAICS code 541990) with no
more than $7.0 million dollars in average annual
receipts (no employee size limit is listed). See SBA,
Table of Small Business Size Standards Matched to
North American Industry Classification System
codes (Aug. 22, 2008), available at (https://
www.sba.gov/idc/groups/public/documents/
sba_homepage/serv_sstd_tablepdf.pdf/).
654 See Able Workshop Comment at 6 (there are
a ‘‘thousand plus or minus companies whose
business activities are related to debt settlement’’).
655 See Rule § 310.3(a)(1)(viii).
656 See Rule § 310.4(a)(5).
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E. Steps the Agency Has Taken to
Minimize any Significant Economic
Impact on Small Entities, Consistent
with the Stated Objectives of the
Applicable Statutes
In drafting the amended Rule, the
Commission has made every effort to
avoid unduly burdensome requirements
for entities. The Commission believes
that the amendments – including the
new disclosures for debt relief services,
prohibited misrepresentations, and the
advance fee ban – are necessary in order
to protect consumers considering the
purchase of debt relief services.
Similarly, the Commission is extending
the coverage of the existing provisions
of the Rule to inbound telemarketing of
debt relief services. This amendment is
designed to ensure that in telemarketing
transactions to sell debt relief services,
consumers receive the benefit of the
Rule’s protections. For each of these
amendments, the Commission has
attempted to tailor the provision to the
concerns evidenced by the record to
date. In fact, in determining the Final
Rule’s requirements, the FTC reduced
the number of debt relief-specific
disclosures from six initially proposed
in the NPRM to four in order to reduce
the burden on business, including small
entities. On balance, the Commission
believes that the benefits to consumers
of each of the Rule’s requirements
outweigh the costs to industry of
implementation.
The Commission considered, but
decided against, providing an
exemption for small entities in the
amended Rule. The protections afforded
to consumers from the amendments are
equally important regardless of the size
of the debt relief service provider with
whom they transact. Indeed, small debt
relief service providers have no unique
attributes that would warrant exempting
them from provisions, such as the
required debt relief disclosures. The
information provided in the disclosures
is material to the consumer regardless of
the size of the entity offering the
services. Similarly, the protections
afforded to consumers by the advance
fee ban are equally necessary regardless
of the size of the entity providing the
services. Thus, the Commission believes
that creating an exemption for small
businesses from compliance with the
amendments would be contrary to the
goals of the amendments because it
would arbitrarily limit their reach to the
detriment of consumers.
Nonetheless, the Commission has
taken care in developing the
amendments to set performance
standards, which establish the objective
results that must be achieved by
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regulated entities, but do not establish a
particular technology that must be
employed in achieving those objectives.
For example, the Commission does not
specify the form in which records
required by the TSR must be kept.
Moreover, the Rule’s disclosure
requirements are format-neutral; sellers
and telemarketers may make the
disclosures in writing or orally, as long
as they are clear and conspicuous.657 In
sum, the agency has worked to
minimize any significant economic
impact on small entities.
LIST OF COMMENTERS AND SHORT-NAMES/ACRONYMS CITED IN THE SBP
TSR Debt Relief Final Rule
Short-name/Acronyms
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Allen
Arnold & Porter
ART
Able
ACA
ACCORD
AFSA
AICCCA
AADMO
ABA
AMCA
Atkins
BBB
Briesch
Brodie
CDS
CCC
Cambridge
Clement
CRN
CareOne
Centricity
Cheney
CO AG
CCCS CNY
CFA
CU
CSA
D&A
Davis
Debthelper
DRS
DS
DSUSA
DMB
DSA/ADE
FCS
FECA
Figliuolo
FSR
FDR
Franklin
Garner
GCS
Gecha
Greenfield
GP
Hargrove
Hinksor
Ho
Houghton
Hunter
JH
Kaiser
Commenter
Charles Allen
Arnold & Porter on behalf of National Consumer Council
A.R. Trust Services, Inc.
Able Debt Settlement, Inc.
ACA International
American Coalition of Companies Organized to Reduce Debt
American Financial Services Association
Association of Independent Consumer Credit Counseling Agencies
American Association of Debt Management Organizations
American Bankers Association
American Credit Alliance
Anthony Atkins
Better Business Bureau of the Southland
Richard Briesch
Jessica Brodie
Tim Harris, on behalf of CDS
Edward McTaggart, on behalf of CCC
Cambridge Credit Counseling Corp.
Bryan Scott Clement
Consumer Recovery Network
Care One Services
Centricity, Inc.
Gabriel Cheney
Office of the Colorado Attorney General
Consumer Credit Counseling Service of Central New York
Consumer Federation of America, Consumers Union, Consumer Action, National Consumer Law
Center, Center for Responsible Lending, National Association of Consumer Advocates, National Consumers League, US Public Interest Research Group, Privacy Rights Clearinghouse,
Arizona Consumers Council, Chicago Consumer Coalition, Consumer Assistance Council,
Community Reinvestment Association of North Carolina, Consumer Federation of the Southeast, Grass Roots Organizing, Jacksonville Area Legal Aid, Inc., Maryland Consumer Rights
Coalition, Mid-Minnesota Legal Assistance, and Virginia Citizens Consumer Council
Consumer’s Union
Morrison & Foerster, LLP on behalf of Credit Solutions of America
Davis & Associates
Robert Davis, engaged by AADMO
Debthelper
Debt Remedy Solutions
Debt Shield, Inc.
Debt Settlement USA
DMB Financial, LLC
Debt Settlement America, Inc. and American Debt Exchange, Inc.
Financial Consulting Services, LLC
Financial Education and Counseling Alliance
Michael Figliuolo
Financial Services Roundtable
Freedom Debt Relief, LLC
Franklin Debt Relief
Garner
Global Client Solutions, LLC
Gecha
Professor Michael Greenfield
GreenPath, Inc.
Jason Hargrove
Eric Hinksor
Andy Ho
Rebecca Houghton
Hunter Business Solutions
J. Haas Group
Karen Kaiser
657 If the disclosures are made in writing, they are
considered clear and conspicuous ‘‘only if they are
sent close enough in time to the call so that the
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consumer associates the call with the written
disclosures.’’ FTC, Complying With the
Telemarketing Sales Rule (May 2009), available at
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(https://www.ftc.gov/bcp/edu/pubs/business/
marketing/bus27.shtm).
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48509
LIST OF COMMENTERS AND SHORT-NAMES/ACRONYMS CITED IN THE SBP—Continued
TSR Debt Relief Final Rule
Short-name/Acronyms
Loeb
MP
McInnis
MD
MD AG
MN AG
MN LA
NACCA
NAAG
Neal
NYC DCA
NFCC
NWS
Orion
Palmiero
Paquette
Patel
Pratt
QSS
QLS
RDRI
RADR
SBLS
Seigle
Silverman
SOLS
SDS
Smith
Taillie
TASC
TBDR
ULC
USOBA
USDR
Weinstein
Wheat
WV AG
Commenter
Loeb & Loeb, LLC
Manchester Publishing Company, Inc.
Saundra McInnis
Morgan Drexen, Inc.
Office of the Maryland Attorney General
Office of the Minnesota Attorney General
Mid-Minnesota Legal Assistance
National Association of Consumer Credit Administrators
National Association of Attorneys General
Erin Neal
N.Y.C. Dept. of Consumer Affairs
National Foundation for Credit Counseling
Nationwide Support Services, Inc.
Orion Processing, LLC
Diane Palmiero, on behalf of Century Negotiations, Inc.
Barbara Paquette
David Patel
Vincent Pratt
Quality Survey Services
Queens Legal Services
Responsible Debt Relief Institute
Rise Above Debt Relief
South Brooklyn Legal Services
John Seigle
Jeffrey Silverman
Southeastern Ohio Legal Services
Superior Debt Services
Andrew Smith
Alex Taillie
The Association of Settlement Companies
Two Bridge Debt Resolutions
Uniform Law Commission/National Conference of Commissioners on Uniform State Laws
United States Organizations for Bankruptcy Alternatives
US Debt Resolve, Inc.
Bernard Weinstein
Sharon Wheat
Office of the West Virginia Attorney General
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List of FTC Law Enforcement Actions
Against Debt Relief Companies
1. FTC v. Dominant Leads, LLC, No.
1:10-cv-00997 (D.D.C. filed June 15,
2010) (debt settlement)
2. FTC v. Asia Pacific Telecom, Inc.,
No. 10 C 3168 (N.D. Ill. filed May 24,
2010) (debt negotiation)
3. FTC v. Advanced Mgmt. Servs. NW,
LLC, No. 10-148-LRS (E.D. Wash. filed
May 10, 2010) (debt negotiation)
4. FTC v. Credit Restoration Brokers,
LLC, No. 2:10-cv-0030-CEH-SPC (M.D.
Fla. filed Jan. 19, 2010) (debt settlement
and credit repair)
5. FTC v. 2145183 Ontario, Inc., No.
09-CV-7423 (N.D. Ill., preliminary
injunction issued Dec. 17, 2009) (debt
negotiation)
6. FTC v. Econ. Relief Techs., LLC, No.
09-CV-3347 (N.D. Ga., preliminary
injunction issued Dec. 14, 2009) (debt
negotiation)
7. FTC v. JPM Accelerated Servs., Inc.,
No. 09-CV-2021 (M.D. Fla., preliminary
injunction issued Dec. 31, 2009) (debt
negotiation)
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8. FTC v. MCS Programs, LLC, No. 09CV-5380 (W.D. Wash., final order July
19, 2010) (debt negotiation)
9. FTC v. Group One Networks, Inc.,
No. 09-CV-00352 (M.D. Fla., preliminary
injunction issued March 25, 2009) (debt
negotiation)
10. FTC v. Edge Solutions, Inc., No.
CV 07-4087-JG-AKT (E.D.N.Y., final
order Aug. 29, 2008) (debt settlement)
11. FTC v. Debt-Set, No. 1:07-cv00558-RPM (D. Colo., final order Apr.
11, 2008) (debt settlement)
12. FTC v. Select Pers. Mgmt., Inc.,
No. 07-CV-0529 (N.D. Ill., final order
May 15, 2009) (debt negotiation)
13. FTC v. Express Consolidation, No.
0:06-CV-61851-WJZ (S.D. Fla., final
order May 5, 2007) (credit counseling)
14. FTC v. Connelly, No. SA CV 06701 DOC (RNBx) (C.D. Cal., final order
Oct. 2, 2008) (debt settlement)
15. United States v. Credit Found. of
Am., No. CV06-3654 ABC (VBKx) (C.D.
Cal., final order June 16, 2006) (credit
counseling)
16. FTC v. Integrated Credit Solutions,
Inc., No. 8:06-CV-00806-SCB-TGW
PO 00000
Frm 00053
Fmt 4701
Sfmt 4700
(M.D. Fla., final order Oct. 16, 2006)
(credit counseling)
17. FTC v. Debt Solutions, Inc., No.
CV06-0298 (W.D. Wash., final order
June 18, 2007) (debt negotiation)
18. FTC v. Jubilee Fin. Servs., Inc., No.
02-6468 ABC(Ex) (C.D. Cal., final order
Dec. 12, 2004) (debt settlement)
19. FTC v. Nat’l Consumer Council,
Inc., No. ACV04-0474CJC (JWJX) (C.D.
Cal., final order Apr. 1, 2005) (credit
counseling and debt settlement)
20. FTC v. Better Budget Fin. Servs.,
Inc., No. 04-12326 (WG4) (D. Mass.,
final order Mar. 28, 2005) (debt
settlement)
21. FTC v. Debt Mgmt. Found. Servs.,
Inc., No. 8:04-CV-1674-T-17MSS (M.D.
Fla., final order Mar. 30, 2005) (credit
counseling)
22. FTC v. Innovative Sys. Tech., Inc.,
No. CV04-0728 (C.D. Cal., final order
July 13, 2005) (debt settlement)
23. FTC v. AmeriDebt, Inc., No. PJM
03-3317 (D. Md., final order May 17,
2006) (credit counseling)
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Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations
List of State Law Enforcement Actions
Against Debt Relief Companies
Debt Settlement
sroberts on DSKB9S0YB1PROD with RULES
Attorney General Actions
1. Alabama v. Allegro Law LLC, No.
2:09cv729 (M.D. Ala. 2009). Press
Release, Alabama Attorney General,
A.G. King and Securities Commission
Sue Prattville Companies Operating
Alleged National Debt Settlement
Scheme (July 10, 2009), available at
(https://www.ago.state.al.us/
news_template.cfm?
Newsfile=www.ago.alabama.gov/news/
07102009.htm)
2. California v. Freedom Debt Relief,
No. CIV477991 (Cal. Super. Ct. San
Mateo County 2008). Consent Judgment,
Stipulation for Entry of Consent
Judgment, and Complaint, available at
(https://www.corp.ca.gov/ENF/pdf/f/
FDR.pdf)
3. In re Clearone Advantage, LLC
(Colo. 2009). Press Release, Colorado
Attorney General, Eleven Companies
Settle with the State Under New DebtManagement and Credit Counseling
Regulations (Mar. 12, 2009), available at
(https://
www.coloradoattorneygeneral.gov/
press/news/2009/03/12/
eleven_companies_settle_state
_under_new_debt_management
_and_credit_counseling_)
4. In re Credit Answers, LLC (Colo.
2009). Press Release, supra item 3.
5. In re Debt Relief of Am. (Colo.
2009). Press Release, supra item 3.
6. In re Fin. Freedom Res., Inc. (Colo.
2009). Press Release, supra item 3.
7. In re Freedom Debt Relief (Colo.
2009). Press Release, supra item 3.
8. In re New Beginnings Debt
Settlement, LLC (Colo. 2009). Press
Release, supra item3.
9. In re New Life Debt Relief Corp.
(Colo. 2009). Press Release, supra item
3.
10. In re PDL Assistance, Inc. (Colo.
2009). Press Release, supra item 3.
11. In re Pemper Cos., Inc. (Colo.
2009). Press Release, supra item3.
12. Colorado v. ADA Tampa Bay, Inc.
dba Am. Debt Arbitration, FGL
Clearwater, Inc. dba Am. Debt
Arbitration, and Glenn P. Stewart (Colo.
2010).
13. Florida v. Hess Kennedy Chartered
LLC, No. 08007686 (Fla. Cir. Ct. - 17th
2008). Complaint, available at (https://
myfloridalegal.com/webfiles.nsf/WF/
MRAY-7C2GSH/$file/
HessComplaint.pdf)
14. Florida v. New Leaf Assocs., LLC,
No. 05-4612-CI-20 (Fla. Cir. Ct. - 6th
2008). Complaint, available at (https://
myfloridalegal.com/webfiles.nsf/wf/
VerDate Mar<15>2010
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Jkt 220001
mray-6e3juf/$file/
newleafcomplaint.pdf)
15. Florida v. Hacker, (Fla. Cir. Ct. 4th 2008). Complaint, available at
(https://myfloridalegal.com/webfiles.nsf/
WF/MRAY-7C2GRC/$file/
HackerandCaparellaComplaint.pdf)
16. Florida v. Ryan Boyd, No. 162008-CA-002909 (Fla. Cir. Ct. - 4th
2008). Press Release, Florida Attorney
General, Two Duval County Debt
Negotiation Companies Sued for
Alleged Deceptions (Mar. 5, 2008),
available at (https://myfloridalegal.com/
__852562220065EE67.nsf/0/
1E9B7637235FE16C
85257403005C595F?
Open&Highlight=0,ryan,boyd)
17. Florida v. Credit Solutions of Am.,
Inc., No. 09-CA-026438 (Fla. Cir. Ct. 13th 2009). Complaint, available at
(https://myfloridalegal.com/webfiles.nsf/
WF/KGRG-7WYJAU/$file/
CSAcomplaint.pdf)
18. Florida v. Nationwide Asset
Servs., Inc., et al. (Fla. Cir. Ct. - 6th
2009). Complaint, available at (https://
myfloridalegal.com/webfiles.nsf/WF/
KGRG-7WYJCD/$file/
ADAcomplaint.pdf)
19. In re Christian Crossroads. Notice
of Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
85256309005085AB.nsf/0/
3BEE2927780BC946
8525765D0044C534?
Open&Highlight=0,christian,crossroads)
20. In re Clear Fin. Solutions. Notice
of Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
__85256309005085AB.nsf/0/
C0634690070A69
6285257585005670EB?
Open&Highlight=0,clear,financial)
21. In re Clearview Credit, Inc. Notice
of Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
__85256309005085AB.nsf/0/
7FAE8CB0EA0BCE5F
852575BD0066D4BD?
Open&Highlight=0,clearview,credit)
22. In re Debt Settlement USA. Notice
of Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
__85256309005085AB.nsf/0/
21B6A5099EFC61FE
852576A500751189?
Open&Highlight=0,debt,services)
23. In re Emergency Debt Relief, Inc.
Press Release, Florida Attorney General,
Crist Reaches $230,000 Settlement with
Debt Relief Company (Fla. Apr. 27,
2006), available at (https://
myfloridalegal.com/
__852562220065EE67.nsf/0/
PO 00000
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Fmt 4701
Sfmt 4700
EA12BA531A5B606A
8525715D00602067
?Open&Highlight=0,emergency,debt)
24. In re Genesis Capital Mgmt., Inc.
Notice of Active Public ConsumerRelated Investigation, Florida Attorney
General, available at (https://
myfloridalegal.com/
85256309005085AB.nsf/0/
ACF49525909A2F35
85257632005F0071?
Open&Highlight=0,genesis)
25. In re M & J Life Mgmt. Notice of
Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
__85256309005085AB.nsf/0/
A2F454A33AEC8213
852574DA0066174E?
Open&Highlight=0,life,management)
26. In re Sapphire Mktg. Notice of
Active Public Consumer-Related
Investigation, Florida Attorney General,
available at (https://myfloridalegal.com/
__85256309005085AB.nsf/0/
CF68D500F2C776F
D85257633004B8AE6?
Open&Highlight=0,sapphire)
27. Illinois v. SDS West Corp., No.
09CH368 (Ill. Cir. Ct. - 7th 2009). Press
Release, Illinois Attorney General,
Attorney General Madigan Sues Two
Debt Settlement Firms (May 4, 2009),
available at (https://
www.illinoisattorneygeneral.gov/
pressroom/2009_05/20090504.pdf)
28. Illinois v. Debt Relief USA, Inc.,
No. 09CH367 (Ill. Cir. Ct. - 7th 2009).
Press Release, supra item 27.
29. Illinois v. Clear Your Debt, LLC,
No. 2010CH00167 (Ill. Cir. Ct. - 7th
2010). Press Release, Illinois Attorney
General, Madigan Sues Four Debt
Settlement Firms to Stop Abusive,
Deceptive Practices (Feb. 10, 2010),
available at (https://www.ag.state.il.us/
pressroom/2010_02/20100210.html)
30. Illinois v. Endebt Solutions, LLC,
d/b/a DebtOne Fin., No. 2010CH00165
(Ill. Cir. Ct. - 7th 2010). Press Release,
supra item 29.
31. Illinois v. Debt Consultants of
Am., Inc., No. 2010CH00168 (Ill. Cir. Ct.
- 7th 2010). Press Release, supra item
29.
32. Illinois v. Am. Debt Arbitration et
al., No. 2010CH00166 (Ill. Cir. Ct. - 7th
2010). Press Release, supra item 29.
33. Indiana v. Debt Settlement Amer.,
Inc., No. 87C01-1002-PL-068 (Ind. Cir.
Ct. Warrick County 2010).
34. Kansas v. Philip Manger, Robert
Lock, Jr. and CCDN, LLC dba Credit
Collection Def. Network (Kan. 2010).
35. Kansas v. Blue Harbor Fin., No.
10C10 (Kan. Dist. Ct. Shawnee County
2010).
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36. Kansas v. Equity First Fin., No.
09C1878 (Kan. Dist. Ct. Shawnee
County 2009).
37. Maine v. Credit Solutions of
America, No. BCD-WB-CV-10-02. (Me.
Super. Ct. 2009). Complaint, available at
(https://www.maine.gov/ag/news/
cases_of_interest.shtml)
38. Maryland Attorney General v. Law
Offices of Richard A. Brennan, No. 10C-08-00503-OC (Md. Cir. Ct. Frederick
County 2007). Press Release, Maryland
Attorney General, Attorney General
Settles with Companies Selling Debt
Repayment Services (Oct. 19, 2007),
available at (https://
www.oag.state.md.us/Press/2007/
101907.htm)
39. Minnesota v. Am. Debt Settlement
Solutions, Inc., No. 70-CV-10-4478
(Minn. Dist. Ct. - 1st 2010). Complaint,
Minnesota Attorney General comment
(Feb. 23, 2010), available at (https://
www.ftc.gov/os/comments/tsrdebtrelief/
543670-00332.pdf)
40. Minnesota v. Debt Rx USA, LLC
(Minn. Dist. Ct. - 4th 2010). Complaint,
supra item 39.
41. Minnesota v. FH Fin. Serv., Inc.
(Minn. Dist. Ct. - 6th 2010). Complaint,
supra item 39.
42. Minnesota v. Morgan Drexen
(Minn. Dist. Ct. - 4th 2010). Complaint,
supra item 39.
43. Minnesota v. Pathway Fin. Mgmt.,
Inc. (Minn. Dist. Ct. - 4th 2010).
Complaint, supra item 39.
44. Minnesota v. State Capital Fin.,
Inc., No. 34-CV-10-117 (Minn. Dist. Ct.
- 8th 2010). Complaint, supra item 39.
45. Missouri v. Credit Solutions of
Am., No. 0922-CC02228 (Mo. Cir. Ct. St.
Louis 2009). Press Release, Missouri
Attorney General, Attorney General
Koster Files Suit to Stop Company from
Falsely Promising Credit-Card Debt Help
(June 2, 2009), available at (https://
ago.mo.gov/newsreleases/2009/
AG_Koster_Suit_
Against_Credit_Solutions)
46. Missouri v. Credit Repair and
Counseling Specialists, LLC, No. 1031CV03404 (Mo. Cir. Ct. Green County
2010). Press Release, Missouri Attorney
General, Attorney General Koster Warns,
‘‘No Quick Fix’’ (Mar. 9, 2010), available
at (https://ago.mo.gov/newsreleases/
2010/Consumer_protection_
week_scam_of_the_day_
alert_credit_repair/)
47. New York v. Credit Solutions of
Am., Inc., No. 401225/2009 (N.Y. Sup.
Ct. New York County 2009). Press
Release, New York Attorney General,
Attorney General Cuomo Sues Debt
Settlement companies for Deceiving and
Harming Consumers (May 19, 2009),
available at (https://www.ag.ny.gov/
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media_center/2009/may/
may19b_09.html)
48. New York v. Nationwide Asset
Servs., Inc., No. 5710/2009 (N.Y. Sup.
Ct. Erie County 2009). Press Release,
supra item 47.
49. North Carolina v. Daly & Sinnott
Law Ctr., PLLC d/b/a The Law Ctrs. for
Consumer Prot., et al., No. 01CV013603
(N.C. Super. Ct. Wake County 2002).
Press release, North Carolina Attorney
General, Debt Relief Company to Return
Money to Consumers, Announces A.G.
Cooper (Jan. 11, 2005), available at
(https://www.ncdoj.gov/News-andAlerts/News-Releases-and-Advisories/
Press-Releases/Debt-relief-company-toreturn-money-to-consumers,-.aspx)
50. North Carolina v. Knight Credit
Servs., Inc., et al., No. 04CVS8345 (N.C.
Super Ct. Cumberland County 2004).
51. North Carolina v. Commercial
Credit Counseling Servs., Inc. d/b/a
Corporate Turnaround, No. 06CV14672
(N.C. Super. Ct. Wake County 2006).
52. North Carolina v. Hess Kennedy
Chartered, LLC, No. 08CV2310 (N.C.
Super. Ct. Wake County 2008). Press
Release, North Carolina Attorney
General, Debt Relief Firms Ordered to
Stop Taking Money in NC, Says A.G.
(Feb. 15, 2008), available at (https://
www.ncdoj.gov/News-and-Alerts/NewsReleases-and-Advisories/Press-Releases/
Debt-relief-firms-ordered-to-stop-takingmoney-in-.aspx)
53. In re Morgan Drexen (N.C. 2009)
54. In re Credit Solutions of America
(Or. 2010). Press Release, Oregon
Attorney General, Attorney General
John Kroger Bans Nation’s Largest Debt
Settlement Company From Doing
Business in Oregon (May 7, 2010),
available at (https://www.doj.state.or.us/
releases/2010/rel050710.shtml)
55. Texas v. Debt Relief USA, No. D1-GV-09-001570 (Tex. Dist. Ct. - 53rd
Travis County 2009). Complaint,
available at (https://www.oag.state.tx.us/
newspubs/releases/2009/
081809debtrelief_pop.pdf)
56. Texas v. BC Credit Solution, LLC,
et al. (Tex. Dist. Ct. Travis County
2009). Plaintiff’s Original Petition,
available at (https://www.oag.state.tx.us/
newspubs/releases/2009/
052009bccredit_pop.pdf)
57. Texas v. FH1 Fin. Servs., Inc. d/
b/a FH Fin. Serv. (Tex. Dist. Ct. Travis
County 2009). Plaintiff’s Original
Petition, available at (https://
www.oag.state.tx.us/newspubs/releases/
2009/052009lhfinancial_pop.pdf)
58. Texas v. Four Peaks Fin. Servs.,
LLC (Tex. Dist. Ct. Travis County 2009).
Plaintiff’s Original Petition, available at
(https://www.oag.state.tx.us/newspubs/
releases/2009/
052009fourpeaks_pop.pdf)
PO 00000
Frm 00055
Fmt 4701
Sfmt 4700
48511
59. Texas v. HABR, LLC d/b/a Debtor
Solution (Tex. Dist. Ct. Travis County
2009). Plaintiff’s Original Petition,
available at (https://www.oag.state.tx.us/
newspubs/releases/2009/
052009debtsolution_pop.pdf)
60. Texas v. Credit Solutions of Am.,
Inc., No. D-1-GV-09-000417 (Tex. Dist.
Ct. - 261st 2009). Plaintiff’s Original
Petition, available at (https://
www.oag.state.tx.us/newspubs/releases/
2009/032509csa_op.pdf)
61. Texas v. DebtXS, L.P. (Tex. Dist.
Ct. Travis County 2006). Press Release,
Texas Attorney General, Attorney
General Abbott Gets Debt Settlement
Firm to Change Business Practices
Harming Consumers (Sept. 11, 2006),
available at (https://www.oag.state.tx.us/
oagNews/release.php?id=1729)
62. Vermont v. Daly and Sinnott Law
Ctrs. (Vt. 2002). Press Release, Vermont
Attorney General, Consumer Update:
Daly and Sinnott ‘‘Law Centers for
Consumer Protection’’ (Jan. 27, 2003),
available at (https://www.atg.state.vt.us/
issues/consumer-protection/documentsand-resources/consumer-update-dalyand-sinnott-law-centers-for-consumerprotection.php)
63. In re Boston Debt Solutions, LLC,
No. 1302-09WNCV (Vt. Super. Ct.
Washington County 2009). Press
Release, Vermont Attorney General,
Debt Adjuster Sanctioned for Violating
Licensing and Consumer Laws (Mar. 9,
2009), available at (https://
www.atg.state.vt.us/news/debt-adjustersanctioned-for-violating-licensing-andconsumer-laws.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Boston%20Debt%20Solutions%202-2609.pdf)
64. In re Century Negotiations, Inc.,
No. 489-7-09WNCV (Vt. Super. Ct.
Washington County 2009). Press
Release, Vermont Attorney General,
Debt Settlement Company Settles
Consumer Claims (July 14, 2009),
available at (https://www.atg.state.vt.us/
news/debt-settlement-company-settlesconsumer-claims3.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Century%20Negotiations%20-%207-209.pdf)
65. In re Clear Your Debt, LLC, No. 561-10WNCV (Vt. Super. Ct. Washington
County 2009) (Joint action by Attorney
General and State Regulator). Press
Release, Vermont Attorney General,
Debt Settlement Company Settles
Consumer Claims (July 23, 2009),
available at (https://www.atg.state.vt.us/
news/debt-settlement-company-settlesconsumer-claims1.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
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Debt%20Settlement%20
America%20AOD%20-%202010-127.pdf)
66. In re CreditAnswers LLC, No. 76610-09WNCV (Vt. Super. Ct. Washington
County 2009). Press Release, Vermont
Attorney General, Two More Debt
Settlement Companies Settle Consumer
Claims (Oct. 13, 2009), available at
(https://www.atg.state.vt.us/news/twomore-debt-settlement-companies-settleconsumer-claims.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Credit%20Answers%20AOD.pdf)
67. In re Liberty Banc Mortgage
Group, Inc. dba Liberty Settlement
Group, No. 767-10-09WNCV (Vt. Super.
Ct. Washington County 2009). Press
Release and Assurance of
Discontinuance, supra item 66.
68. In re Debt Remedy Solutions, LLC,
No. 377-5-09WNCV (Vt. Super. Ct.
Washington County 2009). Press
Release, Vermont Attorney General,
Debt Settlement Company Settles
Consumer Claims (May 27, 2009),
available at (https://www.atg.state.vt.us/
news/debt-settlement-company-settlesconsumer-claims2.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Debt%20Remedy%
20Solutions%20
LLC.pdf)
69. In re Debt Settlement USA, Inc.,
No. 867-11-09WNCV (Vt. Super. Ct.
Washington County 2009). Press
Release, Vermont Attorney General,
Attorney General Settles Consumer
Claims with Two More Debt Settlement
Companies (Nov. 30, 2009), available at
(https://www.atg.state.vt.us/news/
attorney-general-settles-consumerclaims-with-two-more-debt-settlementcompanies.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Debt%20Settlement
%20USA%20Inc%20
AOD.pdf)
70. In re Fin. Freedom of Am., Inc.,
No. 897-11-09WNCV (Vt. Super. Ct.
Washington County 2009). Press Release
and Assurance of Discontinuance, supra
item 69.
71. In re Credit Alliance Group, No.
172-3-10WNCV (Vt. Super. Ct.
Washington County 2010). Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Credit%20Alliance
%20Group%20
AOD.pdf)
72. In re Debt Settlement Am. (Vt.
2010). Press Release, Vermont Attorney
General, Attorney General Settles
Consumer Claims With Debt Settlement
Company (Feb. 2, 2010), available at
VerDate Mar<15>2010
16:17 Aug 09, 2010
Jkt 220001
(https://www.atg.state.vt.us/news/
attorney-general-settles-consumerclaims-with-debt-settlementcompany.php); Assurance of
Discontinuance, available at (https://
www.atg.state.vt.us/assets/files/
Debt%20Settlement
%20America%20
AOD%20-%
202010-1-27.pdf)
73. State ex rel. McGraw v. Able Debt
Settlement, Inc. (W. Va. 2009). Press
Release, West Virginia Attorney
General, Texas-based Debt Settlement
Company, Able Debt Settlement, is
Enjoined from Doing Business in West
Virginia (May 15, 2009), available at
(https://www.wvago.gov/
press.cfm?ID=476&fx=more)
74. State ex rel. McGraw v. Patriot
Debt Solutions Corp., No. 07-Misc.-309
(W. Va. Cir. Ct. Kanawha County 2007).
75. State ex rel. McGraw v. Credit
Collections Defense Network, No. 09Misc.-77 (W. Va. Cir. Ct. Kanawha
County 2009). Press Release, West
Virginia Attorney General, Illinois
Attorney Enjoined from Continuing Debt
Settlement Business Until He Complies
with Attorney General’s Investigation
(Apr. 1, 2009), available at (https://
www.wvago.gov/
press.cfm?fx=more&ID=471)
76. State ex rel. McGraw v. Hess
Kennedy Chartered LLC, No. 07-Misc.454 (W. Va. Cir. Ct. Kanawha County
2008). Press Release, West Virginia
Attorney General, Florida Attorneys
Prevented From Continuing Debt
Settlement Business in WV Until They
Comply with Attorney General’s
Investigation (Dec. 21, 2007), available
at (https://www.wvago.gov/
press.cfm?ID=417&fx=more)
77. State ex rel. McGraw v. Debt
Mgmt. Credit Counseling Corp. (W. Va.
2006). Press Release, West Virginia
Attorney General, McGraw Recovers
Nearly $92,000 in Overages (Jan. 31,
2006), available at (https://
www.wvago.gov/
press.cfm?ID=62&fx=more)
78. In re Excess Debt Solutions, LLC
(W. Va. 2010).
79. In re Am. Debt Solutions (W. Va.
2008).
80. State ex rel. McGraw v. PDM Int’l,
Inc. (W. Va. 2007). Press Release, West
Virginia Attorney General, Attorney
General Darrell McGraw Obtains
$35,345.00 in Refunds for 38 West
Virginia Consumers Misled by a Texas
Debt Relief Company (Feb. 18, 2009),
available at (https://www.wvago.gov/
press.cfm?ID=465&fx=more)
81. In re Accelerated Fin. Ctrs. (W. Va.
2010).
82. In re Active Debt Solutions (W. Va.
2009).
PO 00000
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83. In re Elimidebt Mgmt. Servs. (W.
Va. 2009).
84. State ex rel. McGraw v. CCDN,
LLC, No. 10-C-632 (W. Va. Cir. Ct.
Kanawha County 2010). Press Release,
West Virginia Attorney General, A.G.
McGraw Sues to Stop CCDN’s Deceptive
Debt Settlement Business (Apr. 12,
2010), available at (https://
www.wvago.gov/
press.cfm?ID=521&fx=more)
State Regulator Actions
1. In re Nationwide Asset Servs., Inc.,
(California Dep’t of Corps. 2005). Desist
and Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2005/
Nationwide.pdf)
2. In re First Am. Debt Relief (Adm’r
of the Colo. Unif. Consumer Credit Code
2009).
3. In re First Choice Fin. Solutions
LLC (Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
4. In re Franklin Debt Relief (Adm’r of
the Colo. Unif. Consumer Credit Code
2009).
5. In re Freedom Fin. Mgmt., Inc.
(Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
6. In re Interservice Fin. Solutions
(Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
7. In re Law Ctr. for Debt Settlement
Servs. (Adm’r of the Colo. Unif.
Consumer Credit Code 2009).
8. In re Nationwide Asset Services,
Inc. (Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
9. In re Nationwide Support Servs.,
Inc. (Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
10. In re Optimal Debt Solutions
(Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
11. In re Pacific Debt, Inc. (Adm’r of
the Colo. Unif. Consumer Credit Code
2009).
12. In re SDS West Corp. (Adm’r of
the Colo. Unif. Consumer Credit Code
2010).
13. In re Debt Regret, Inc. (Adm’r of
the Colo. Unif. Consumer Credit Code
2009).
14. In re SCK Solutions, LLC dba
Family Debt Ctr. (Adm’r of the Colo.
Unif. Consumer Credit Code 2009).
15. In re Safeguard Credit Counseling
Servs., Inc. (Adm’r of the Colo. Unif.
Consumer Credit Code 2009).
16. In re The Achievable Inc dba
Achievable Fin. Solutions (Adm’r of the
Colo. Unif. Consumer Credit Code
2009).
17. In re Triumph Fin. Group, Inc
(Adm’r of the Colo. Unif. Consumer
Credit Code 2009).
18. In re CSA-Credit Solutions of Am.,
LLC (Adm’r of the Colo. Unif. Consumer
Credit Code 2010).
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19. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Debt Relief of
Am., No. 2005CV109801 (Ga. Super. Ct.
Fulton County 2005).
20. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Debt Remedy
Solutions, LLC, No. 2008CV147250 (Ga.
Super. Ct. Fulton County 2008).
21. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. DebtXS, LP,
No. 2007CV128094 (Ga. Super. Ct.
Fulton County 2007).
22. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Brauer Law
Offices, PLC., No. 10-1-0681-34 (Ga.
Super. Ct. Cobb County 2010).
23. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Bella Fin., Inc.
d/b/a Debt-By-Debt Settlement Servs.,
No. 2010CV183079 (Ga. Super. Ct.
Fulton County 2010).
24. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Rescue Debt,
Inc., No. 2006CV125866 (Ga. Super. Ct.
Fulton County 2006). Information, 2006
Accomplishments - Enforcement,
available at (https://
consumer.georgia.gov/00/article/
0,2086,5426814_39039081
_74269691,00.html)
25. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. P & E
Holdings, LLC, Greenwood Fin.
Solutions, LLC & Eddie Zucker, No.
2007CV137759 (Ga. Super. Ct. Fulton
County 2007).
26. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Debt Relief
USA, Inc., No. 2009CV166354 (Ga.
Super. Ct. Fulton County 2009). Press
Release, Georgia Governor’s Office of
Consumer Affairs, Debt Relief USA to
Pay Georgia Consumers Over $500,000
in Refunds (Mar. 18, 2009), available at
(https://consumer.georgia.gov/00/press/
detail/0,2668,5426814_
94800056_135944239
,00.html)
27. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Jeremy Wright
and Liberty Debt Mgmt., No.
2007CV130515 (Ga. Super. Ct. Fulton
County 2007).
28. South Carolina Dep’t of Consumer
Affairs v. Debt Relief of Am., LP, No. 06ALJ-30-0671-CC (S.C. Admin. Law Ct.
2006). Information, available at (https://
www.scconsumer.gov/licensing/
credit_counseling/06-alj-30-0671cc.htm)
29. South Carolina Dep’t of Consumer
Affairs v. Credit Solutions, Inc, No. 07ALJ-30-0518-IJ (S.C. Admin. Law Ct.
2009). Administrative Law Court
Decision, available at (https://
www.scalc.net/
decisions.aspx?q=4&id=10745)
30. In re Am. Credit Counselors, Inc.
(S.C. Dep’t of Consumer Affairs 2009).
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31. In re Am. Debt Found., Inc. (S.C.
Dep’t of Consumer Affairs 2007).
32. In re Am. Liberty Fin., Inc. (S.C.
Dep’t of Consumer Affairs 2007).
33. In re Debt Resolution Assocs., Inc.
(S.C. Dep’t of Consumer Affairs 2008).
34. In re Debt Settlement USA, Inc.
(S.C. Dep’t of Consumer Affairs 2008).
35. In re Endebt Solutions, LLC dba
DebtOne Fin. Solutions (S.C. Dep’t of
Consumer Affairs 2008).
36. In re Freedom Fin. Mgmt., Inc.
(S.C. Dep’t of Consumer Affairs 2010).
37. In re NewPath Fin., Inc. (S.C.
Dep’t of Consumer Affairs 2010).
38. In re Safeguard Credit Counseling
Servs., Inc. (S.C. Dep’t of Consumer
Affairs 2009).
39. In re U.S. Fin. Mgmt., Inc. (S.C.
Dep’t of Consumer Affairs 2007).
40. In re Allegro Law Firm, LLC and
Keith Anderson Nelms (S.C. Dep’t of
Consumer Affairs 2009). Press Release,
South Carolina Dep’t of Consumer
Affairs, SC Consumers May be Affected
by Alabama Court Ruling (Nov. 6, 2009),
available at (https://
www.scconsumer.gov/press_releases/
2009/09085.pdf)
41. Lexington Law Firm v. South
Carolina Dep’t of Consumer Affairs, No.
06-ALJ-30-0935-CC (S.C. Admin. Law
Ct. 2009). Press Release, South Carolina
Dep’t of Consumer Affairs, SC Supreme
Court Rules in Favor of Consumer
Affairs (May 14, 2009), available at
(https://www.scconsumer.gov/
press_releases/2009/09047.pdf)
42. In re Credit First Fin. Solutions,
LLC (Utah Dep’t of Commerce 2009).
43. In re North 83 rd Debt Resolution,
LLC (Wis. Dep’t of Fin. Insts., Div. of
Banking 2008). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
mb_2008/
North83rdDebtResolutionLLC.pdf)
Publicly-Announced Investigations
New York Investigations
Press Release, New York Attorney
General, Attorney General Cuomo
Announces Nationwide Investigation
Into Debt Settlement Industry (May 7,
2009), available at (https://
www.ag.ny.gov/media_center/2009/
may/may7a_09.html)
1. Am. Debt Found. (2009).
2. Am. Fin. Serv. (2009).
3. Consumer Debt Solutions (2009).
4. Credit Answers, LLC (2009).
5. Debt Remedy Solutions (2009).
6. Debt Settlement Am. (2009).
7. Debt Settlement USA (2009).
8. Debtmerica Relief (2009).
9. DMB Fin., LLC (2009).
10. Freedom Debt Relief (2009).
11. New Era Debt Solutions (2009).
PO 00000
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48513
12. New Horizons Debt Relief Inc.
(2009).
13. Preferred Fin. Servs., Inc. (2009).
14. U.S. Fin. Mgmt. Inc. (d.b.a. My
Debt Negotiation) (2009).
15. Allegro Law Firm (2009).
Florida Investigations
Press Release, Florida Attorney
General, Attorney General Announces
Initiative to Clean Up Florida’s Debt
Relief Industry (Oct. 15, 2008), available
at (https://myfloridalegal.com/
newsrel.nsf/newsreleases/
BD3AB29E6DDA
F150852574E300
4DFACD)
1. Fin. Freedom Resources, Inc.
(2008).
2. Specialized Funding (2008).
3. Nodelay Enterprises, Inc. (2008).
4. Equity First Fin. Corp. (2008).
Debt Negotiation
Attorney General Actions
1. Colorado v. Nat’l Found. for Debt
Mgmt., Inc. (Colo. 2009). Press Release,
Colorado Attorney General, Eleven
Companies Settle with the State Under
New Debt-Management and Credit
Counseling Regulation (Mar. 12, 2009),
available at (https://
www.coloradoattorneygeneral.gov/
press/news/2009/03/12/
eleven_companies_settle
_state_under_new_debt
_management_and_credit
_counseling_)
2. Florida v. IXE Accelerated Fin.
Servs. (Fla. 2008). Press Release, Florida
Attorney General, Attorney General
Announces Initiative to Clean Up
Florida’s Debt Relief Industry (Oct. 15,
2008), available at (https://
myfloridalegal.com/newsrel.nsf/
newsreleases/BD3AB29E6D
DAF150852574E3
004DFACD)
3. Kansas v. Genesis Capital Mgmt.,
Inc., No. 09C2012 (Kan. Dist. Ct.
Shawnee County 2009).
4. Minnesota v. Priority Direct Mktg.,
No. 62-CV-10416 (Minn. Dist. Ct.
Ramsey County 2009). Press Release,
Minnesota Attorney General, Attorney
General Swanson Files Three Lawsuits
Against companies Claiming to Help
Consumers Lower Their Credit Card
Interest Rates (Sept. 22, 2009), available
at (https://www.ag.state.mn.us/
consumer/pressrelease/
090922ccinterestrates.asp)
5. Minnesota v. Clear Fin. Solutions,
No. 62-CV-10410 (Minn. Dist. Ct.
Ramsey County 2009). Press Release,
supra item 4.
6. Minnesota v. Moneyworks, LLC, No.
62-CV-09-10411 (Minn. Dist. Ct. Ramsey
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County 2009). Press Release, supra item
4.
7. Minnesota v. One Source, Inc., No.
40-CV-135 (Minn. Dist. Ct. Le Sueur
County 2010). Complaint, available at
(https://www.ftc.gov/os/comments/
tsrdebtrelief/543670-00332.pdf)
8. Washington v. Debt Solutions, Inc.,
No. CV06-0298 (W.D. Wash. 2006).
Complaint, available at (https://
www.atg.wa.gov/uploadedFiles/Home/
News/Press_Releases/2007/
DSIcomplaint6-3-06.pdf)
9. In re Clear Fin. Solutions (W. Va.
2009). Press Release, West Virginia
Attorney General, Attorney General
McGraw Announces WV Refunds of
$214,000 in Debt Relief Companies
Settlement (Jan. 13, 2010), available at
(https://www.wvago.gov/
press.cfm?ID=500&fx=more)
State Regulator Actions
1. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Am. Debt
Negotiators, Inc., No. 2006CV123869
(Ga. Super. Ct. Fulton County 2006).
Information, 2006 Accomplishments Enforcement, available at (https://
consumer.georgia.gov/00/article/
0,2086,5426814
_39039081_74269691,00.html)
2. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Debt Freedom,
Inc. and Joshua Autenreith, No.
2008CV158957 (Ga. Super. Ct. Fulton
County 2008).
3. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Smart Credit
Mgmt. Group, Inc., No. 2007CV134220
(Ga. Super. Ct. Fulton County 2007).
4. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Consumer
Credit Counseling Found., No.
2006CV120087 (Ga. Super. Ct. Fulton
County 2006).
sroberts on DSKB9S0YB1PROD with RULES
Credit Counseling
Attorney General Actions
1. Connecticut v. J.K. Harris Fin.
Recovery Sys., LLC (Conn. 2006). Press
Release, Connecticut Attorney General,
Attorney General Sues J.K. Harris for
Deceptive Mailings Offering Help With
Nonexistent Court Cases (Feb. 11, 2004),
available at (https://www.ct.gov/ag/cwp/
view.asp?A=1779&Q=284302)
2. Illinois v. Cambridge Credit
Counseling Corp. (Ill. 2007). Press
Release, Illinois Attorney General,
Attorney General Madigan Continues
Crackdown on Debt Settlement Industry
(Sept. 30, 2009), available at (https://
www.ag.state.il.us/pressroom/2009_09/
20090930.html)
3. Illinois v. AmeriDebt, Inc. (Ill.
2005). Press Release, supra item 2.
4. In re Michael Kiefer (Md. 2005).
Press Release, Maryland Attorney
VerDate Mar<15>2010
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General, Attorney General’s Office
Settles with Former Officer of Debtworks
(Sept. 19, 2005), available at (https://
www.oag.state.md.us/press/2005/
091905.htm)
5. In re Ballenger Group, LLC, (Md.
2005). Press Release, Maryland Attorney
General, Attorney General’s Office
Settles with Debt Management Servicer
(Mar. 22, 2005), available at (https://
www.oag.state.md.us/Press/2005/
032205.htm)
6. In re Debtscape, Inc. (Md. 2005).
Press Release, Maryland Attorney
General, Attorney General’s Office
Settles with Credit Counseling Agency
(Oct. 12, 2005), available at (https://
www.oag.state.md.us/press/2005/
101205.htm)
7. In re Fin. Freedom Int’l (Md. 2005).
Press Release, Maryland Attorney
General, Attorney General’s Office
Settles with Credit Counseling Agency
that Targeted Spanish Speakers (Nov.
22, 2005), available at (https://
www.oag.state.md.us/Press/2005/
112205a.htm)
8. Massachusetts v. Cambridge Credit
Counseling Corp., No. 2004-01436-F
(Mass. Super. Ct. 2004).
9. Minnesota v. AmeriDebt, Inc.
(Minn. 2003).
10. Missouri ex rel. Nixon v.
AmeriDebt, Inc. (Mo. 2003).
11. New Jersey v. United Credit
Adjusters, No. MON-C-158-08 (N.J.
Super. Ct. Monmouth County 2008).
Final Consent Judgment, available at
(https://www.nj.gov/oag/newsreleases09/
pr20090730b-UnitedCreditAdjustersFinalConsentJudgment.pdf)
12. North Carolina v. Cambridge
Credit Counseling Corp., No.
04CVS005155 (N.C. Super. Ct. Wake
County 2004).
13. Texas v. AmeriDebt, Inc. (Tex.
2003). Press Release, Texas Attorney
General, Attorney General Abbot Files
Suit Against Non-Profit Credit
Counseling Service (Nov. 19, 2003),
available at (https://www.oag.state.tx.us/
oagNews/release.php?id=284)
14. State ex rel. McGraw v. Cambridge
Credit Counseling Corp. (W. Va. 2006).
Press Release, West Virginia Attorney
General, Attorney General Secures
Settlement Agreement with Cambridge
(May 25, 2006), available at (https://
www.wvago.gov/
press.cfm?ID=35&fx=more)
15. State ex rel. McGraw v. Family
Credit Counseling Corp. (W. Va. 2009).
Press Release, West Virginia Attorney
General, Attorney General McGraw Sues
James R. Armstrong, Jr. And His Web of
Florida Shell Companies over
Fraudulent Credit Counseling Scheme
(May 8, 2009), available at (https://
PO 00000
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Fmt 4701
Sfmt 4700
www.wvago.gov/
press.cfm?fx=more&ID=475)
16. State ex rel. McGraw v. Help
Ministries dba Debt Free (W. Va. 2006).
Press Release, West Virginia Attorney
General, Attorney General McGraw
Secures Settlement With Debt Free
(Sept. 13, 2006), available at (https://
www.wvago.gov/
press.cfm?ID=83&fx=more)
State Regulator Actions
1. California Dep’t of Corps. v.
Express Consolidation, Inc., Department
of Corporations No. 943-0122 (Cal.
2008). Statement of Issues, available at
(https://www.corp.ca.gov/ENF/pdf/e/
ExpressConsolidation_si.pdf)
2. In re Money Mgmt. by Mail, Inc.
(California Dep’t of Corps. 2005). Desist
and Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2005/
MoneyManagement.pdf)
3. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Debt Mgmt.
Credit Counseling Corp. (Ga. 2005).
Information, 2005 Accomplishments Enforcement, available at (https://
consumer.georgia.gov/00/article/
0,2086,5426814
_39039081_49161506,00.html)
4. Georgia, Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Fin. Freedom
Resources, Inc., No. 2007-RCCV-781
(Ga. Super. Ct. Richmond County 2008).
5. South Carolina Dep’t of Consumer
Affairs v. Vision Fin. Mgmt., LLC and
Nelzarie Wynn, No. 08-ALJ-30-0043-IJ
(S.C. Admin. Law Ct. 2008).
Administrative Law Court Decision,
available at (https://www.scalc.net/
decisions.aspx?q=4&id=11007)
Failure to Register
Attorney General Actions
1. In re Century Negotiations, Inc.
(Colo. 2009). Press Release, Colorado
Attorney General, Eleven Companies
Settle With the State Under New DebtManagement and Credit Counseling
Regulations (Mar. 12, 2009), available at
(https://
www.coloradoattorneygeneral.gov/
press/news/2009/03/12/
eleven_companies
_settle_state_under_
new_debt_management_
and_credit_counseling_)
2. Delaware v. Freedom Debt Relief,
LLC (Del. 2009). Press Release, Delaware
Attorney General, Consumer Protection
Unit Acts to Safeguard Delawareans in
Debt (Sept. 28, 2009), available at
(https://attorneygeneral.delaware.gov/
media/releases/2009/
Consumer%20Protection
%20Unit%20acts%20to
%20safeguard%20
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Delawareans%20
in%20debt.pdf)
3. Idaho v. Debt Relief USA, Inc.
(Idaho 2008). Press Release, Idaho
Department of Finance, Department of
Finance Reaches Agreements with Outof-State Debt Settlement Companies
(Sept. 19, 2008), available at (https://
finance.idaho.gov/PR/2008/
GSpressRelDebtStlmntCoSettlements908.pdf)
4. Idaho v. DMB Fin. (Idaho 2008).
Press Release, supra item 3.
5. Idaho v. Debt Settlement USA, Inc.
(Idaho 2008). Press Release, supra item
3.
6. Idaho v. Credit Solutions of Am.,
Inc. (Idaho 2008). Press Release, Idaho
Department of Finance, Idaho
Department of Finance Settles with
Credit Solutions of America (Jan. 15,
2008), available at (https://
spokane.bbb.org/article/idahodepartment-of-finance-settles-withcredit-solutions-ofamerica-inc-3086)
7. New Hampshire v. Debt Relief USA,
et al., Banking Department No. 08-361
(N.H. 2008). Order of License Denial,
available at (https://www.nh.gov/
banking/Order08_361Debt
ReliefUSA_DO.pdf)
8. In re Help With Debt, LLC and
David A. Gelinas (N.H. 2007) . Cease
and Desist Order, available at (https://
www.nh.gov/banking/
Order07_047HelpWithDebt_CD.pdf)
9. In re Peoples First Fin. (Utah Dep’t
of Commerce, 2009).
10. In re Consumer Law Ctr. (Utah
Dep’t of Commerce, 2008).
11. In re Associated Tax Relief, Inc.
(Utah Dep’t of Commerce, 2009).
12. In re Liberty Am., LLC (Utah Dep’t
of Commerce, 2009).
13. In re Reliance Debt Relief, LLC
(Utah Dep’t of Commerce, 2009).
14. State ex rel. McGraw v. Debt Relief
of Am. LLP (W. Va. 2007). Press Release,
West Virginia Attorney General,
Attorney General McGraw Reaches
Settlement with Four Debt Relief
Companies for 366 Consumers (May 16,
2007), available at (https://
www.wvago.gov/
press.cfm?ID=343&fx=more)
15. State ex rel. McGraw v. Fidelity
Debt Consultants, Inc. (W. Va. 2007).
Press Release, supra item 14.
16. State ex rel. McGraw v. David
Huffman d/b/a Freedom Group (W. Va.
2007) . Press Release, supra item 14.
17. State ex rel. McGraw v. New
Horizons Debt Relief (W. Va. 2007) .
Press Release, supra item 14.
18. State ex rel. McGraw v. Consumer
Credit Counseling of Am., Inc. (W. Va.
2008). Press Release, West Virginia
Attorney General, Attorney General
McGraw Reaches Agreement with Three
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More ‘‘Debt Settlement’’ Companies;
Refunds of $375K to 141 WV Consumers
(Sept. 3, 2008), available at (https://
www.wvago.gov/
press.cfm?fx=more&ID=446)
19. In re Debt Relief USA Inc. (W. Va.
2008). Press Release, supra item 18.
20. In re Acushield Fin. Servs. (W. Va.
2008). Press Release, supra item 18.
State Regulator Actions
1. In re AmeriDebt, Inc. (Cal. Dep’t of
Corps. 2002). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
enf/pdf/2002/ameridebt.pdf)
2. In re Blue Chip Fin. Network, Inc.
(Cal. Dep’t of Corps. 2009). Desist and
Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2009/
BlueChip_dr.pdf)
3. In re AAA Fin. Servs., Neo Fin.
Servs. (Cal. Dep’t of Corps. 2003). Desist
and Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2003/
neo.pdf)
4. In re Boris Isaacson d/b/a Debt
Payment Club (Cal. Dep’t of Corps.
2002). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2002/debt.pdf)
5. In re Brite Start Consulting Corp.
(Cal. Dep’t of Corps. 2004). Desist and
Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2004/
BriteStartConsultingCorp.pdf)
6. In re Brandon Gutman, Ann
Gutman, William Troy, Credit
Counseling Express, Inc. (Cal. Dep’t of
Corps. 2004). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2004/
CreditCounselingExpressInc.pdf)
7. In re DebtWorks, Inc. and The
Ballenger Group, LLC (Cal. Dep’t of
Corps. 2004). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2004/Debtworks.pdf)
8. In re Edward J. Silva d/b/a Credit
Xpress and Creditxpress (Cal. Dep’t of
Corps. 2005). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2005/creditxpress.pdf)
9. In re Harbour Credit Counseling
Servs., Inc. (California Dep’t of Corps.
2002). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2002/harbour.pdf)
10. In re InCharge Inst. of Am., Inc.
(Cal. Dep’t of Corps. 2002). Consent
Order, available at (https://
www.corp.ca.gov/ENF/pdf/2002/
inchargeconsentorder.pdf)
11. In re MyVesta.org, Inc. (Cal. Dep’t
of Corps. 2002). Desist and Refrain
Order, available at (https://
www.corp.ca.gov/ENF/pdf/2002/
myvesta.pdf)
12. In re Innovative Sys. Tech., Inc.
(Cal. Dep’t of Corps. 2002). Desist and
PO 00000
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48515
Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2002/
briggs.pdf)
13. In re Nat’l Consumer Council, Inc.
(Cal. Dep’t of Corps. 2004). Desist and
Refrain Order, available at (https://
www.corp.ca.gov/ENF/pdf/2004/
NationalConsumerCouncilInc.pdf)
14. In re Positive Return, Inc. (Cal.
Dep’t of Corps. 2004). Desist and Refrain
Order, available at (https://
www.corp.ca.gov/ENF/pdf/2004/
Positive.pdf)
15. California Dep’t of Corps. v. U.S.
Fin. Mgmt., No. D052320 (Cal. App. &
Sup. Ct. - 4 2008). Petition for Order,
available at (https://www.corp.ca.gov/
ENF/pdf/u/usfinman-petition.pdf)
16. In re The Consumer Protection
Law Ctr. (Cal. Dep’t of Corps. 2009).
Amended Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2009/Mezey_adr.pdf)
17. In re Acu-Shield (Cal. Dep’t of
Corps. 2008). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2008/AcuShieldFin_dr.pdf)
18. In re Am. Debt Negotiation &
Settlement, LLC (Cal. Dep’t of Corps.
2008). Desist and Refrain Order,
available at (https://www.corp.ca.gov/
ENF/pdf/2008/ADNS_dr.pdf)
19. In re Am. Debt Mgmt. Servs., Inc.,
No. DFP EU 2007-120 (Md. Comm’r of
Fin. Regulation 2007). Final Order to
Cease and Desist, available at (https://
www.dllr.state.md.us/finance/
consumers/pdf/eandamdebtmgmt.pdf)
20. In re North Seattle Cmty. College
Found. d/b/a AFS Credit Counseling
(N.H. Banking Dep’t 2007). Consent
Agreement, available at (https://
www.nh.gov/banking/Order06_072
NorthSeattleCCFound_CA.pdf)
21. In re Freedom Fin. Network LLC
(R.I. Dep’t of Bus. Regulation 2009).
Consent Order, available at (https://
www.dbr.ri.gov/documents/decisions/
BK-Freedom_FinancialConsent_Order.pdf)
22. In re 6:10 Services dba Debt-Free
Am. (R.I. Dep’t of Bus. Regulation 2008).
Order Revoking License, available at
(https://www.dbr.ri.gov/documents/
decisions/BK-Order-Debt-Free.pdf)
23. In re ClearPoint Fin. Solutions fka
Consumer Credit Counseling Servs. of
Am., Inc. dba Credit Counselors of
Rhode Island (R.I. Dep’t of Bus.
Regulation 2006).
24. In re CRS Fin. Servs., Inc. (R.I.
Dep’t of Bus. Regulation 2009). Order to
Cease and Desist, available at (https://
www.dbr.ri.gov/documents/decisions/
BK-CRS-Order_Cease-Desist.pdf)
25. In re Lighthouse Credit Found.,
Inc. (R.I. Dep’t of Bus. Regulation 2008).
26. In re Debt Consolidation Co., Inc.
(R.I. Dep’t of Bus. Regulation 2009).
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Order to Cease and Desist, available at
(https://www.dbr.ri.gov/documents/
decisions/BK-CRS-Order_CeaseDesist.pdf)
27. In re Debt Mgmt. Credit
Counseling Corp. (R.I. Dep’t of Bus.
Regulation 2007).
28. In re Consumer Credit Counseling
Serv. of Southern New England, Inc.
(R.I. Dep’t of Bus. Regulation 2009).
29. In re Credit Solutions of Am., Inc.
(S.C. Dep’t of Consumer Affairs 2007).
30. South Carolina Dep’t of Consumer
Affairs v. Rescue Debt, Inc., No. 06-ALJ30-0645-IJ (S.C. Admin. Law Ct. 2006).
Administrative Law Court Decision,
available at (https://www.scalc.net/
decisions.aspx?q=4&id=6934)
31. In re Discount Debt Solutions, Inc.
(S.C. Dep’t of Consumer Affairs 2009).
32. In re United Savings Ctr., Inc. dba
Mutual Consol. Savings (S.C. Dep’t of
Consumer Affairs 2008).
33. In re Freedom Fin. Network, LLC
(S.C. Dep’t of Consumer Affairs 2007).
34. In re MyDebtRelief.com, LP (S.C.
Dep’t of Consumer Affairs 2008).
35. In re Able Debt Settlement (Wisc.
Dep’t of Fin. Insts., Dep’t of Banking
2008). Order, available at (https://
www.wdfi.org/_resources/indexed/site/
newsroom/admin_orders/lfs_2008/
AbleDebtSettlementInc.pdf)
36. In re Debt Settlement of Am.
(Wisc. Dep’t of Fin. Insts., Dep’t of
Banking 2008). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
lfs_2008/DebtSettlementAmerica.pdf)
37. In re The Debt Settlement Co.
(Wisc. Dep’t of Fin. Insts., Dep’t of
Banking 2008). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
lfs_2008/
TheDebtSettlementCompany.pdf)
38. In re Global Econ. Corp. (Wisc.
Dep’t of Fin. Insts., Dep’t of Banking
2008). Order, available at (https://
www.wdfi.org/_resources/indexed/site/
newsroom/admin_orders/lfs_2008/
TheDebtSettlementCompany.pdf)
39. In re Nat’l Legal Debt Ctrs. (Wisc.
Dep’t of Fin. Insts., Dep’t of Banking
2007). Order, available at (https://
www.wdfi.org/_resources/indexed/site/
newsroom/admin_orders/mb_2007/
NationalLegalDebtCenters.pdf)
40. In re Debt Relief Network, Inc.
(Wisc. Dep’t of Fin. Insts., Dep’t of
Banking 2007). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
mb_2007/DebtReliefNetworkInc.pdf)
41. In re Fin. Freedom Through
Negotiations (Wisc. Dep’t of Fin. Insts.,
Dep’t of Banking 2007). Order, available
at (https://www.wdfi.org/_resources/
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indexed/site/newsroom/admin_orders/
mb_2007/FinancialFreedom.pdf)
42. Wisconsin, Dep’t of Fin. Insts.,
Dep’t of Banking v. Eruditio Debt Mgmt.
Corp. (Wisc. 2007). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
mb_2007/
EruditioDebtManagementCorp.pdf)
43. Wisconsin, Dep’t of Fin. Insts.,
Dep’t of Banking v. Worldwide Fin.
Servs., Inc. (Wisc. 2007). Order,
available at (https://www.wdfi.org/
_resources/indexed/site/newsroom/
admin_orders/mb_2007/
WorldwideFinancialServicesInc.pdf)
44. In re Credit Solutions of Am.
(Wisc. Dep’t of Fin. Insts., Dep’t of
Banking 2009). Order, available at
(https://www.wdfi.org/_resources/
indexed/site/newsroom/admin_orders/
lfs_2007/
CreditSolutionsAmerica.pdf)658
VI. Final Amendments
List of Subjects in 16 CFR part 310
Telemarketing, Trade practices.
For the reasons discussed in the
preamble, the Federal Trade
Commission revises 16 CFR part 310 to
read as follows:
■
TELEMARKETING SALES RULE 16
CFR PART 310
Sec.
310.1 Scope of regulations in this part.
310.2 Definitions.
310.3 Deceptive telemarketing acts or
practices.
310.4 Abusive telemarketing acts or
practices.
310.5 Recordkeeping requirements.
310.6 Exemptions.
310.7 Actions by states and private persons.
310.8 Fee for access to the National Do Not
Call Registry.
310.9 Severability.
Authority: 15 U.S.C. 6101–6108.
Source: 68 FR 4669, Jan. 29, 2003,
unless otherwise noted.
§ 310.1
Scope of regulations in this part.
This part implements the
Telemarketing and Consumer Fraud and
658 In addition to the state cases provided in this
List, the Commission is aware of 10 additional
matters submitted by NAAG in a supplemental
comment dated July 6, 2010: In re United Debt
Svcs., LLC (W. Va. 2010); West Virginia v. Nat’l
Credit Solutions (W. Va. 2010); West Virginia v.
Sherman Enters., LC dba Nationwide Credit
Solutions, GSV Ltd., and Glen S. Vondielingen (W.
Va. 2009); Joseph B. Doyle, Adm’r, Fair Bus.
Practices Act v. Solve Debts, Inc., No. 2009-CV1777490 (Ga. 2009); Joseph B. Doyle, Adm’r, Fair
Bus. Practices Act v. The Credit Exch. Corp., No.
2009-CV-179467 (Ga. 2009); Joseph B. Doyle, Adm’r,
Fair Bus. Practices Act v. Beacon Debt Settlement,
Inc., No. 2010-CV-185216 (Ga. 2010); Joseph B.
Doyle, Adm’r, Fair Bus. Practices Act v. Johnson
Law Group (Ga. 2010).
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Abuse Prevention Act, 15 U.S.C. 61016108, as amended.
§ 310.2
Definitions.
(a) Acquirer means a business
organization, financial institution, or an
agent of a business organization or
financial institution that has authority
from an organization that operates or
licenses a credit card system to
authorize merchants to accept, transmit,
or process payment by credit card
through the credit card system for
money, goods or services, or anything
else of value.
(b) Attorney General means the chief
legal officer of a state.
(c) Billing information means any data
that enables any person to access a
customer’s or donor’s account, such as
a credit card, checking, savings, share or
similar account, utility bill, mortgage
loan account, or debit card.
(d) Caller identification service means
a service that allows a telephone
subscriber to have the telephone
number, and, where available, name of
the calling party transmitted
contemporaneously with the telephone
call, and displayed on a device in or
connected to the subscriber’s telephone.
(e) Cardholder means a person to
whom a credit card is issued or who is
authorized to use a credit card on behalf
of or in addition to the person to whom
the credit card is issued.
(f) Charitable contribution means any
donation or gift of money or any other
thing of value.
(g) Commission means the Federal
Trade Commission.
(h) Credit means the right granted by
a creditor to a debtor to defer payment
of debt or to incur debt and defer its
payment.
(i) Credit card means any card, plate,
coupon book, or other credit device
existing for the purpose of obtaining
money, property, labor, or services on
credit.
(j) Credit card sales draft means any
record or evidence of a credit card
transaction.
(k) Credit card system means any
method or procedure used to process
credit card transactions involving credit
cards issued or licensed by the operator
of that system.
(l) Customer means any person who is
or may be required to pay for goods or
services offered through telemarketing.
(m) Debt relief service means any
program or service represented, directly
or by implication, to renegotiate, settle,
or in any way alter the terms of payment
or other terms of the debt between a
person and one or more unsecured
creditors or debt collectors, including,
but not limited to, a reduction in the
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balance, interest rate, or fees owed by a
person to an unsecured creditor or debt
collector.
(n) Donor means any person solicited
to make a charitable contribution.
(o) Established business relationship
means a relationship between a seller
and a consumer based on:
(1) the consumer’s purchase, rental, or
lease of the seller’s goods or services or
a financial transaction between the
consumer and seller, within the
eighteen (18) months immediately
preceding the date of a telemarketing
call; or
(2) the consumer’s inquiry or
application regarding a product or
service offered by the seller, within the
three (3) months immediately preceding
the date of a telemarketing call.
(p) Free-to-pay conversion means, in
an offer or agreement to sell or provide
any goods or services, a provision under
which a customer receives a product or
service for free for an initial period and
will incur an obligation to pay for the
product or service if he or she does not
take affirmative action to cancel before
the end of that period.
(q) Investment opportunity means
anything, tangible or intangible, that is
offered, offered for sale, sold, or traded
based wholly or in part on
representations, either express or
implied, about past, present, or future
income, profit, or appreciation.
(r) Material means likely to affect a
person’s choice of, or conduct regarding,
goods or services or a charitable
contribution.
(s) Merchant means a person who is
authorized under a written contract
with an acquirer to honor or accept
credit cards, or to transmit or process for
payment credit card payments, for the
purchase of goods or services or a
charitable contribution.
(t) Merchant agreement means a
written contract between a merchant
and an acquirer to honor or accept
credit cards, or to transmit or process for
payment credit card payments, for the
purchase of goods or services or a
charitable contribution.
(u) Negative option feature means, in
an offer or agreement to sell or provide
any goods or services, a provision under
which the customer’s silence or failure
to take an affirmative action to reject
goods or services or to cancel the
agreement is interpreted by the seller as
acceptance of the offer.
(v) Outbound telephone call means a
telephone call initiated by a
telemarketer to induce the purchase of
goods or services or to solicit a
charitable contribution.
(w) Person means any individual,
group, unincorporated association,
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limited or general partnership,
corporation, or other business entity.
(x) Preacquired account information
means any information that enables a
seller or telemarketer to cause a charge
to be placed against a customer’s or
donor’s account without obtaining the
account number directly from the
customer or donor during the
telemarketing transaction pursuant to
which the account will be charged.
(y) Prize means anything offered, or
purportedly offered, and given, or
purportedly given, to a person by
chance. For purposes of this definition,
chance exists if a person is guaranteed
to receive an item and, at the time of the
offer or purported offer, the telemarketer
does not identify the specific item that
the person will receive.
(z) Prize promotion means:
(1) A sweepstakes or other game of
chance; or
(2) An oral or written express or
implied representation that a person has
won, has been selected to receive, or
may be eligible to receive a prize or
purported prize.
(aa) Seller means any person who, in
connection with a telemarketing
transaction, provides, offers to provide,
or arranges for others to provide goods
or services to the customer in exchange
for consideration.
(bb) State means any state of the
United States, the District of Columbia,
Puerto Rico, the Northern Mariana
Islands, and any territory or possession
of the United States.
(cc) Telemarketer means any person
who, in connection with telemarketing,
initiates or receives telephone calls to or
from a customer or donor.
(dd) Telemarketing means a plan,
program, or campaign which is
conducted to induce the purchase of
goods or services or a charitable
contribution, by use of one or more
telephones and which involves more
than one interstate telephone call. The
term does not include the solicitation of
sales through the mailing of a catalog
which: contains a written description or
illustration of the goods or services
offered for sale; includes the business
address of the seller; includes multiple
pages of written material or
illustrations; and has been issued not
less frequently than once a year, when
the person making the solicitation does
not solicit customers by telephone but
only receives calls initiated by
customers in response to the catalog and
during those calls takes orders only
without further solicitation. For
purposes of the previous sentence, the
term ‘‘further solicitation’’ does not
include providing the customer with
information about, or attempting to sell,
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48517
any other item included in the same
catalog which prompted the customer’s
call or in a substantially similar catalog.
(ee) Upselling means soliciting the
purchase of goods or services following
an initial transaction during a single
telephone call. The upsell is a separate
telemarketing transaction, not a
continuation of the initial transaction.
An ‘‘external upsell’’ is a solicitation
made by or on behalf of a seller different
from the seller in the initial transaction,
regardless of whether the initial
transaction and the subsequent
solicitation are made by the same
telemarketer. An ‘‘internal upsell’’ is a
solicitation made by or on behalf of the
same seller as in the initial transaction,
regardless of whether the initial
transaction and subsequent solicitation
are made by the same telemarketer.
§ 310.3 Deceptive telemarketing acts or
practices.
(a) Prohibited deceptive telemarketing
acts or practices. It is a deceptive
telemarketing act or practice and a
violation of this Rule for any seller or
telemarketer to engage in the following
conduct:
(1) Before a customer consents to
pay 659 for goods or services offered,
failing to disclose truthfully, in a clear
and conspicuous manner, the following
material information:
(i) The total costs to purchase, receive,
or use, and the quantity of, any goods
or services that are the subject of the
sales offer; 660
(ii) All material restrictions,
limitations, or conditions to purchase,
receive, or use the goods or services that
are the subject of the sales offer;
(iii) If the seller has a policy of not
making refunds, cancellations,
exchanges, or repurchases, a statement
informing the customer that this is the
seller’s policy; or, if the seller or
telemarketer makes a representation
about a refund, cancellation, exchange,
or repurchase policy, a statement of all
material terms and conditions of such
policy;
(iv) In any prize promotion, the odds
of being able to receive the prize, and,
659 When a seller or telemarketer uses, or directs
a customer to use, a courier to transport payment,
the seller or telemarketer must make the disclosures
required by § 310.3(a)(1) before sending a courier to
pick up payment or authorization for payment, or
directing a customer to have a courier pick up
payment or authorization for payment. In the case
of debt relief services, the seller or telemarketer
must make the disclosures required by § 310.3(a)(1)
before the consumer enrolls in an offered program.
660 For offers of consumer credit products subject
to the Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR 226, compliance with the
disclosure requirements under the Truth in Lending
Act and Regulation Z shall constitute compliance
with § 310.3(a)(1)(i) of this Rule.
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if the odds are not calculable in
advance, the factors used in calculating
the odds; that no purchase or payment
is required to win a prize or to
participate in a prize promotion and
that any purchase or payment will not
increase the person’s chances of
winning; and the no-purchase/nopayment method of participating in the
prize promotion with either instructions
on how to participate or an address or
local or toll-free telephone number to
which customers may write or call for
information on how to participate;
(v) All material costs or conditions to
receive or redeem a prize that is the
subject of the prize promotion;
(vi) In the sale of any goods or
services represented to protect, insure,
or otherwise limit a customer’s liability
in the event of unauthorized use of the
customer’s credit card, the limits on a
cardholder’s liability for unauthorized
use of a credit card pursuant to 15
U.S.C. 1643;
(vii) If the offer includes a negative
option feature, all material terms and
conditions of the negative option
feature, including, but not limited to,
the fact that the customer’s account will
be charged unless the customer takes an
affirmative action to avoid the charge(s),
the date(s) the charge(s) will be
submitted for payment, and the specific
steps the customer must take to avoid
the charge(s); and
(viii) In the sale of any debt relief
service:
(A) the amount of time necessary to
achieve the represented results, and to
the extent that the service may include
a settlement offer to any of the
customer’s creditors or debt collectors,
the time by which the debt relief service
provider will make a bona fide
settlement offer to each of them;
(B) to the extent that the service may
include a settlement offer to any of the
customer’s creditors or debt collectors,
the amount of money or the percentage
of each outstanding debt that the
customer must accumulate before the
debt relief service provider will make a
bona fide settlement offer to each of
them;
(C) to the extent that any aspect of the
debt relief service relies upon or results
in the customer’s failure to make timely
payments to creditors or debt collectors,
that the use of the debt relief service
will likely adversely affect the
customer’s creditworthiness, may result
in the customer being subject to
collections or sued by creditors or debt
collectors, and may increase the amount
of money the customer owes due to the
accrual of fees and interest; and
(D) to the extent that the debt relief
service requests or requires the
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customer to place funds in an account
at an insured financial institution, that
the customer owns the funds held in the
account, the customer may withdraw
from the debt relief service at any time
without penalty, and, if the customer
withdraws, the customer must receive
all funds in the account, other than
funds earned by the debt relief service
in compliance with § 310.4(a)(5)(i)(A)
through (C).
(2) Misrepresenting, directly or by
implication, in the sale of goods or
services any of the following material
information:
(i) The total costs to purchase, receive,
or use, and the quantity of, any goods
or services that are the subject of a sales
offer;
(ii) Any material restriction,
limitation, or condition to purchase,
receive, or use goods or services that are
the subject of a sales offer;
(iii) Any material aspect of the
performance, efficacy, nature, or central
characteristics of goods or services that
are the subject of a sales offer;
(iv) Any material aspect of the nature
or terms of the seller’s refund,
cancellation, exchange, or repurchase
policies;
(v) Any material aspect of a prize
promotion including, but not limited to,
the odds of being able to receive a prize,
the nature or value of a prize, or that a
purchase or payment is required to win
a prize or to participate in a prize
promotion;
(vi) Any material aspect of an
investment opportunity including, but
not limited to, risk, liquidity, earnings
potential, or profitability;
(vii) A seller’s or telemarketer’s
affiliation with, or endorsement or
sponsorship by, any person or
government entity;
(viii) That any customer needs offered
goods or services to provide protections
a customer already has pursuant to 15
U.S.C. 1643;
(ix) Any material aspect of a negative
option feature including, but not limited
to, the fact that the customer’s account
will be charged unless the customer
takes an affirmative action to avoid the
charge(s), the date(s) the charge(s) will
be submitted for payment, and the
specific steps the customer must take to
avoid the charge(s); or
(x) Any material aspect of any debt
relief service, including, but not limited
to, the amount of money or the
percentage of the debt amount that a
customer may save by using such
service; the amount of time necessary to
achieve the represented results; the
amount of money or the percentage of
each outstanding debt that the customer
must accumulate before the provider of
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the debt relief service will initiate
attempts with the customer’s creditors
or debt collectors or make a bona fide
offer to negotiate, settle, or modify the
terms of the customer’s debt; the effect
of the service on a customer’s
creditworthiness; the effect of the
service on collection efforts of the
customer’s creditors or debt collectors;
the percentage or number of customers
who attain the represented results; and
whether a debt relief service is offered
or provided by a non-profit entity.
(3) Causing billing information to be
submitted for payment, or collecting or
attempting to collect payment for goods
or services or a charitable contribution,
directly or indirectly, without the
customer’s or donor’s express verifiable
authorization, except when the method
of payment used is a credit card subject
to protections of the Truth in Lending
Act and Regulation Z,661 or a debit card
subject to the protections of the
Electronic Fund Transfer Act and
Regulation E.662 Such authorization
shall be deemed verifiable if any of the
following means is employed:
(i) Express written authorization by
the customer or donor, which includes
the customer’s or donor’s signature;663
(ii) Express oral authorization which
is audio-recorded and made available
upon request to the customer or donor,
and the customer’s or donor’s bank or
other billing entity, and which
evidences clearly both the customer’s or
donor’s authorization of payment for the
goods or services or charitable
contribution that are the subject of the
telemarketing transaction and the
customer’s or donor’s receipt of all of
the following information:
(A) The number of debits, charges, or
payments (if more than one);
(B) The date(s) the debit(s), charge(s),
or payment(s) will be submitted for
payment;
(C) The amount(s) of the debit(s),
charge(s), or payment(s);
(D) The customer’s or donor’s name;
(E) The customer’s or donor’s billing
information, identified with sufficient
specificity such that the customer or
donor understands what account will be
used to collect payment for the goods or
services or charitable contribution that
are the subject of the telemarketing
transaction;
661 Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR part 226.
662 Electronic Fund Transfer Act, 15 U.S.C. 1693
et seq., and Regulation E, 12 CFR part 205.
663 For purposes of this Rule, the term ‘‘signature’’
shall include an electronic or digital form of
signature, to the extent that such form of signature
is recognized as a valid signature under applicable
federal law or state contract law.
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(F) A telephone number for customer
or donor inquiry that is answered
during normal business hours; and
(G) The date of the customer’s or
donor’s oral authorization; or
(iii) Written confirmation of the
transaction, identified in a clear and
conspicuous manner as such on the
outside of the envelope, sent to the
customer or donor via first class mail
prior to the submission for payment of
the customer’s or donor’s billing
information, and that includes all of the
information contained in
§§ 310.3(a)(3)(ii)(A)-(G) and a clear and
conspicuous statement of the
procedures by which the customer or
donor can obtain a refund from the
seller or telemarketer or charitable
organization in the event the
confirmation is inaccurate; provided,
however, that this means of
authorization shall not be deemed
verifiable in instances in which goods or
services are offered in a transaction
involving a free-to-pay conversion and
preacquired account information.
(4) Making a false or misleading
statement to induce any person to pay
for goods or services or to induce a
charitable contribution.
(b) Assisting and facilitating. It is a
deceptive telemarketing act or practice
and a violation of this Rule for a person
to provide substantial assistance or
support to any seller or telemarketer
when that person knows or consciously
avoids knowing that the seller or
telemarketer is engaged in any act or
practice that violates §§ 310.3(a), (c) or
(d), or § 310.4 of this Rule.
(c) Credit card laundering. Except as
expressly permitted by the applicable
credit card system, it is a deceptive
telemarketing act or practice and a
violation of this Rule for:
(1) A merchant to present to or
deposit into, or cause another to present
to or deposit into, the credit card system
for payment, a credit card sales draft
generated by a telemarketing transaction
that is not the result of a telemarketing
credit card transaction between the
cardholder and the merchant;
(2) Any person to employ, solicit, or
otherwise cause a merchant, or an
employee, representative, or agent of the
merchant, to present to or deposit into
the credit card system for payment, a
credit card sales draft generated by a
telemarketing transaction that is not the
result of a telemarketing credit card
transaction between the cardholder and
the merchant; or
(3) Any person to obtain access to the
credit card system through the use of a
business relationship or an affiliation
with a merchant, when such access is
not authorized by the merchant
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agreement or the applicable credit card
system.
(d) Prohibited deceptive acts or
practices in the solicitation of charitable
contributions. It is a fraudulent
charitable solicitation, a deceptive
telemarketing act or practice, and a
violation of this Rule for any
telemarketer soliciting charitable
contributions to misrepresent, directly
or by implication, any of the following
material information:
(1) The nature, purpose, or mission of
any entity on behalf of which a
charitable contribution is being
requested;
(2) That any charitable contribution is
tax deductible in whole or in part;
(3) The purpose for which any
charitable contribution will be used;
(4) The percentage or amount of any
charitable contribution that will go to a
charitable organization or to any
particular charitable program;
(5) Any material aspect of a prize
promotion including, but not limited to:
the odds of being able to receive a prize;
the nature or value of a prize; or that a
charitable contribution is required to
win a prize or to participate in a prize
promotion; or
(6) A charitable organization’s or
telemarketer’s affiliation with, or
endorsement or sponsorship by, any
person or government entity.
§ 310.4 Abusive telemarketing acts or
practices.
(a) Abusive conduct generally. It is an
abusive telemarketing act or practice
and a violation of this Rule for any
seller or telemarketer to engage in the
following conduct:
(1) Threats, intimidation, or the use of
profane or obscene language;
(2) Requesting or receiving payment
of any fee or consideration for goods or
services represented to remove
derogatory information from, or
improve, a person’s credit history, credit
record, or credit rating until:
(i) The time frame in which the seller
has represented all of the goods or
services will be provided to that person
has expired; and
(ii) The seller has provided the person
with documentation in the form of a
consumer report from a consumer
reporting agency demonstrating that the
promised results have been achieved,
such report having been issued more
than six months after the results were
achieved. Nothing in this Rule should
be construed to affect the requirement in
the Fair Credit Reporting Act, 15 U.S.C.
1681, that a consumer report may only
be obtained for a specified permissible
purpose;
(3) Requesting or receiving payment
of any fee or consideration from a
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48519
person for goods or services represented
to recover or otherwise assist in the
return of money or any other item of
value paid for by, or promised to, that
person in a previous telemarketing
transaction, until seven (7) business
days after such money or other item is
delivered to that person. This provision
shall not apply to goods or services
provided to a person by a licensed
attorney;
(4) Requesting or receiving payment
of any fee or consideration in advance
of obtaining a loan or other extension of
credit when the seller or telemarketer
has guaranteed or represented a high
likelihood of success in obtaining or
arranging a loan or other extension of
credit for a person;
(5) (i) Requesting or receiving
payment of any fee or consideration for
any debt relief service until and unless:
(A) the seller or telemarketer has
renegotiated, settled, reduced, or
otherwise altered the terms of at least
one debt pursuant to a settlement
agreement, debt management plan, or
other such valid contractual agreement
executed by the customer;
(B) the customer has made at least one
payment pursuant to that settlement
agreement, debt management plan, or
other valid contractual agreement
between the customer and the creditor
or debt collector; and
(C) to the extent that debts enrolled in
a service are renegotiated, settled,
reduced, or otherwise altered
individually, the fee or consideration
either:
(1) bears the same proportional
relationship to the total fee for
renegotiating, settling, reducing, or
altering the terms of the entire debt
balance as the individual debt amount
bears to the entire debt amount. The
individual debt amount and the entire
debt amount are those owed at the time
the debt was enrolled in the service; or
(2) is a percentage of the amount
saved as a result of the renegotiation,
settlement, reduction, or alteration. The
percentage charged cannot change from
one individual debt to another. The
amount saved is the difference between
the amount owed at the time the debt
was enrolled in the service and the
amount actually paid to satisfy the debt.
(ii) Nothing in § 310.4(a)(5)(i)
prohibits requesting or requiring the
customer to place funds in an account
to be used for the debt relief provider’s
fees and for payments to creditors or
debt collectors in connection with the
renegotiation, settlement, reduction, or
other alteration of the terms of payment
or other terms of a debt, provided that:
(A) the funds are held in an account
at an insured financial institution;
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(B) the customer owns the funds held
in the account and is paid accrued
interest on the account, if any;
(C) the entity administering the
account is not owned or controlled by,
or in any way affiliated with, the debt
relief service;
(D) the entity administering the
account does not give or accept any
money or other compensation in
exchange for referrals of business
involving the debt relief service; and
(E) the customer may withdraw from
the debt relief service at any time
without penalty, and must receive all
funds in the account, other than funds
earned by the debt relief service in
compliance with § 310.4(a)(5)(i)(A)
through (C), within seven (7) business
days of the customer’s request.
(6) Disclosing or receiving, for
consideration, unencrypted consumer
account numbers for use in
telemarketing; provided, however, that
this paragraph shall not apply to the
disclosure or receipt of a customer’s or
donor’s billing information to process a
payment for goods or services or a
charitable contribution pursuant to a
transaction;
(7) Causing billing information to be
submitted for payment, directly or
indirectly, without the express informed
consent of the customer or donor. In any
telemarketing transaction, the seller or
telemarketer must obtain the express
informed consent of the customer or
donor to be charged for the goods or
services or charitable contribution and
to be charged using the identified
account. In any telemarketing
transaction involving preacquired
account information, the requirements
in paragraphs (a)(6)(i) through (ii) of this
section must be met to evidence express
informed consent.
(i) In any telemarketing transaction
involving preacquired account
information and a free-to-pay
conversion feature, the seller or
telemarketer must:
(A) obtain from the customer, at a
minimum, the last four (4) digits of the
account number to be charged;
(B) obtain from the customer his or
her express agreement to be charged for
the goods or services and to be charged
using the account number pursuant to
paragraph (a)(6)(i)(A) of this section;
and,
(C) make and maintain an audio
recording of the entire telemarketing
transaction.
(ii) In any other telemarketing
transaction involving preacquired
account information not described in
paragraph (a)(6)(i) of this section, the
seller or telemarketer must:
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(A) at a minimum, identify the
account to be charged with sufficient
specificity for the customer or donor to
understand what account will be
charged; and
(B) obtain from the customer or donor
his or her express agreement to be
charged for the goods or services and to
be charged using the account number
identified pursuant to paragraph
(a)(6)(ii)(A) of this section; or
(8) Failing to transmit or cause to be
transmitted the telephone number, and,
when made available by the
telemarketer’s carrier, the name of the
telemarketer, to any caller identification
service in use by a recipient of a
telemarketing call; provided that it shall
not be a violation to substitute (for the
name and phone number used in, or
billed for, making the call) the name of
the seller or charitable organization on
behalf of which a telemarketing call is
placed, and the seller’s or charitable
organization’s customer or donor service
telephone number, which is answered
during regular business hours.
(b) Pattern of calls.
(1) It is an abusive telemarketing act
or practice and a violation of this Rule
for a telemarketer to engage in, or for a
seller to cause a telemarketer to engage
in, the following conduct:
(i) Causing any telephone to ring, or
engaging any person in telephone
conversation, repeatedly or
continuously with intent to annoy,
abuse, or harass any person at the called
number;
(ii) Denying or interfering in any way,
directly or indirectly, with a person’s
right to be placed on any registry of
names and/or telephone numbers of
persons who do not wish to receive
outbound telephone calls established to
comply with § 310.4(b)(1)(iii);
(iii) Initiating any outbound telephone
call to a person when:
(A) that person previously has stated
that he or she does not wish to receive
an outbound telephone call made by or
on behalf of the seller whose goods or
services are being offered or made on
behalf of the charitable organization for
which a charitable contribution is being
solicited; or
(B) that person’s telephone number is
on the ‘‘do-not-call’’ registry, maintained
by the Commission, of persons who do
not wish to receive outbound telephone
calls to induce the purchase of goods or
services unless the seller
(i) has obtained the express
agreement, in writing, of such person to
place calls to that person. Such written
agreement shall clearly evidence such
person’s authorization that calls made
by or on behalf of a specific party may
be placed to that person, and shall
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include the telephone number to which
the calls may be placed and the
signature664 of that person; or
(ii) as an established business
relationship with such person, and that
person has not stated that he or she does
not wish to receive outbound telephone
calls under paragraph (b)(1)(iii)(A) of
this section; or
(iv) Abandoning any outbound
telephone call. An outbound telephone
call is ‘‘abandoned’’ under this section if
a person answers it and the telemarketer
does not connect the call to a sales
representative within two (2) seconds of
the person’s completed greeting.
(v) Initiating any outbound telephone
call that delivers a prerecorded message,
other than a prerecorded message
permitted for compliance with the call
abandonment safe harbor in
§ 310.4(b)(4)(iii), unless:
(A) in any such call to induce the
purchase of any good or service, the
seller has obtained from the recipient of
the call an express agreement, in
writing, that:
(i) The seller obtained only after a
clear and conspicuous disclosure that
the purpose of the agreement is to
authorize the seller to place prerecorded
calls to such person;
(ii) The seller obtained without
requiring, directly or indirectly, that the
agreement be executed as a condition of
purchasing any good or service;
(iii) Evidences the willingness of the
recipient of the call to receive calls that
deliver prerecorded messages by or on
behalf of a specific seller; and
(iv) Includes such person’s telephone
number and signature;665 and
(B) In any such call to induce the
purchase of any good or service, or to
induce a charitable contribution from a
member of, or previous donor to, a nonprofit charitable organization on whose
behalf the call is made, the seller or
telemarketer:
(i) Allows the telephone to ring for at
least fifteen (15) seconds or four (4)
rings before disconnecting an
unanswered call; and
(ii) Within two (2) seconds after the
completed greeting of the person called,
plays a prerecorded message that
promptly provides the disclosures
required by § 310.4(d) or (e), followed
immediately by a disclosure of one or
both of the following:
664 For purposes of this Rule, the term ‘‘signature’’
shall include an electronic or digital form of
signature, to the extent that such form of signature
is recognized as a valid signature under applicable
federal law or state contract law.
665 For purposes of this Rule, the term ‘‘signature’’
shall include an electronic or digital form of
signature, to the extent that such form of signature
is recognized as a valid signature under applicable
federal law or state contract law.
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(A) In the case of a call that could be
answered in person by a consumer, that
the person called can use an automated
interactive voice and/or keypressactivated opt-out mechanism to assert a
Do Not Call request pursuant to
§ 310.4(b)(1)(iii)(A) at any time during
the message. The mechanism must:
(1) Automatically add the number
called to the seller’s entity-specific Do
Not Call list;
(2) Once invoked, immediately
disconnect the call; and
(3) Be available for use at any time
during the message; and
(B) In the case of a call that could be
answered by an answering machine or
voicemail service, that the person called
can use a toll-free telephone number to
assert a Do Not Call request pursuant to
§ 310.4(b)(1)(iii)(A). The number
provided must connect directly to an
automated interactive voice or keypressactivated opt-out mechanism that:
(1) Automatically adds the number
called to the seller’s entity-specific Do
Not Call list;
(2) Immediately thereafter disconnects
the call; and
(3) Is accessible at any time
throughout the duration of the
telemarketing campaign; and
(iii) Complies with all other
requirements of this part and other
applicable federal and state laws.
(C) Any call that complies with all
applicable requirements of this
paragraph (v) shall not be deemed to
violate § 310.4(b)(1)(iv) of this part.
(D) This paragraph (v) shall not apply
to any outbound telephone call that
delivers a prerecorded healthcare
message made by, or on behalf of, a
covered entity or its business associate,
as those terms are defined in the HIPAA
Privacy Rule, 45 CFR 160.103.
(2) It is an abusive telemarketing act
or practice and a violation of this Rule
for any person to sell, rent, lease,
purchase, or use any list established to
comply with § 310.4(b)(1)(iii)(A), or
maintained by the Commission
pursuant to § 310.4(b)(1)(iii)(B), for any
purpose except compliance with the
provisions of this Rule or otherwise to
prevent telephone calls to telephone
numbers on such lists.
(3) A seller or telemarketer will not be
liable for violating § 310.4(b)(1)(ii) and
(iii) if it can demonstrate that, as part of
the seller’s or telemarketer’s routine
business practice:
(i) It has established and implemented
written procedures to comply with
§ 310.4(b)(1)(ii) and (iii);
(ii) It has trained its personnel, and
any entity assisting in its compliance, in
the procedures established pursuant to
§ 310.4(b)(3)(i);
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(iii) The seller, or a telemarketer or
another person acting on behalf of the
seller or charitable organization, has
maintained and recorded a list of
telephone numbers the seller or
charitable organization may not contact,
in compliance with § 310.4(b)(1)(iii)(A);
(iv) The seller or a telemarketer uses
a process to prevent telemarketing to
any telephone number on any list
established pursuant to § 310.4(b)(3)(iii)
or 310.4(b)(1)(iii)(B), employing a
version of the ‘‘do-not-call’’ registry
obtained from the Commission no more
than thirty-one (31) days prior to the
date any call is made, and maintains
records documenting this process;
(v) The seller or a telemarketer or
another person acting on behalf of the
seller or charitable organization,
monitors and enforces compliance with
the procedures established pursuant to
§ 310.4(b)(3)(i); and
(vi) Any subsequent call otherwise
violating § 310.4(b)(1)(ii) or (iii) is the
result of error.
(4) A seller or telemarketer will not be
liable for violating § 310.4(b)(1)(iv) if:
(i) The seller or telemarketer employs
technology that ensures abandonment of
no more than three (3) percent of all
calls answered by a person, measured
over the duration of a single calling
campaign, if less than 30 days, or
separately over each successive 30-day
period or portion thereof that the
campaign continues.
(ii) The seller or telemarketer, for each
telemarketing call placed, allows the
telephone to ring for at least fifteen (15)
seconds or four (4) rings before
disconnecting an unanswered call;
(iii) Whenever a sales representative
is not available to speak with the person
answering the call within two (2)
seconds after the person’s completed
greeting, the seller or telemarketer
promptly plays a recorded message that
states the name and telephone number
of the seller on whose behalf the call
was placed666; and
(iv) The seller or telemarketer, in
accordance with § 310.5(b)-(d), retains
records establishing compliance with
§ 310.4(b)(4)(i)-(iii).
(c) Calling time restrictions. Without
the prior consent of a person, it is an
abusive telemarketing act or practice
and a violation of this Rule for a
telemarketer to engage in outbound
telephone calls to a person’s residence
at any time other than between 8:00 a.m.
and 9:00 p.m. local time at the called
person’s location.
666 This provision does not affect any seller’s or
telemarketer’s obligation to comply with relevant
state and federal laws, including but not limited to
the TCPA, 47 U.S.C. 227, and 47 CFR part 64.1200.
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48521
(d) Required oral disclosures in the
sale of goods or services. It is an abusive
telemarketing act or practice and a
violation of this Rule for a telemarketer
in an outbound telephone call or
internal or external upsell to induce the
purchase of goods or services to fail to
disclose truthfully, promptly, and in a
clear and conspicuous manner to the
person receiving the call, the following
information:
(1) The identity of the seller;
(2) That the purpose of the call is to
sell goods or services;
(3) The nature of the goods or
services; and
(4) That no purchase or payment is
necessary to be able to win a prize or
participate in a prize promotion if a
prize promotion is offered and that any
purchase or payment will not increase
the person’s chances of winning. This
disclosure must be made before or in
conjunction with the description of the
prize to the person called. If requested
by that person, the telemarketer must
disclose the no-purchase/no-payment
entry method for the prize promotion;
provided, however, that, in any internal
upsell for the sale of goods or services,
the seller or telemarketer must provide
the disclosures listed in this section
only to the extent that the information
in the upsell differs from the disclosures
provided in the initial telemarketing
transaction.
(e) Required oral disclosures in
charitable solicitations. It is an abusive
telemarketing act or practice and a
violation of this Rule for a telemarketer,
in an outbound telephone call to induce
a charitable contribution, to fail to
disclose truthfully, promptly, and in a
clear and conspicuous manner to the
person receiving the call, the following
information:
(1) The identity of the charitable
organization on behalf of which the
request is being made; and
(2) That the purpose of the call is to
solicit a charitable contribution.
§ 310.5
Recordkeeping requirements.
(a) Any seller or telemarketer shall
keep, for a period of 24 months from the
date the record is produced, the
following records relating to its
telemarketing activities:
(1) All substantially different
advertising, brochures, telemarketing
scripts, and promotional materials;
(2) The name and last known address
of each prize recipient and the prize
awarded for prizes that are represented,
directly or by implication, to have a
value of $25.00 or more;
(3) The name and last known address
of each customer, the goods or services
purchased, the date such goods or
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services were shipped or provided, and
the amount paid by the customer for the
goods or services;667
(4) The name, any fictitious name
used, the last known home address and
telephone number, and the job title(s)
for all current and former employees
directly involved in telephone sales or
solicitations; provided, however, that if
the seller or telemarketer permits
fictitious names to be used by
employees, each fictitious name must be
traceable to only one specific employee;
and
(5) All verifiable authorizations or
records of express informed consent or
express agreement required to be
provided or received under this Rule.
(b) A seller or telemarketer may keep
the records required by § 310.5(a) in any
form, and in the same manner, format,
or place as they keep such records in the
ordinary course of business. Failure to
keep all records required by § 310.5(a)
shall be a violation of this Rule.
(c) The seller and the telemarketer
calling on behalf of the seller may, by
written agreement, allocate
responsibility between themselves for
the recordkeeping required by this
Section. When a seller and telemarketer
have entered into such an agreement,
the terms of that agreement shall govern,
and the seller or telemarketer, as the
case may be, need not keep records that
duplicate those of the other. If the
agreement is unclear as to who must
maintain any required record(s), or if no
such agreement exists, the seller shall be
responsible for complying with
§§ 310.5(a)(1)-(3) and (5); the
telemarketer shall be responsible for
complying with § 310.5(a)(4).
(d) In the event of any dissolution or
termination of the seller’s or
telemarketer’s business, the principal of
that seller or telemarketer shall maintain
all records as required under this
section. In the event of any sale,
assignment, or other change in
ownership of the seller’s or
telemarketer’s business, the successor
business shall maintain all records
required under this section.
sroberts on DSKB9S0YB1PROD with RULES
§ 310.6
Exemptions.
(a) Solicitations to induce charitable
contributions via outbound telephone
calls are not covered by
§ 310.4(b)(1)(iii)(B) of this Rule.
(b) The following acts or practices are
exempt from this Rule:
667 For offers of consumer credit products subject
to the Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR 226, compliance with the
recordkeeping requirements under the Truth in
Lending Act, and Regulation Z, shall constitute
compliance with § 310.5(a)(3) of this Rule.
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(1) The sale of pay-per-call services
subject to the Commission’s Rule
entitled ‘‘Trade Regulation Rule
Pursuant to the Telephone Disclosure
and Dispute Resolution Act of 1992,’’ 16
CFR Part 308, provided, however, that
this exemption does not apply to the
requirements of §§ 310.4(a)(1), (a)(7), (b),
and (c);
(2) The sale of franchises subject to
the Commission’s Rule entitled
‘‘Disclosure Requirements and
Prohibitions Concerning Franchising,’’
(‘‘Franchise Rule’’) 16 CFR Part 436, and
the sale of business opportunities
subject to the Commission’s Rule
entitled ‘‘Disclosure Requirements and
Prohibitions Concerning Business
Opportunities,’’ (‘‘Business Opportunity
Rule’’) 16 CFR Part 437, provided,
however, that this exemption does not
apply to the requirements of
§§ 310.4(a)(1), (a)(7), (b), and (c);
(3) Telephone calls in which the sale
of goods or services or charitable
solicitation is not completed, and
payment or authorization of payment is
not required, until after a face-to-face
sales or donation presentation by the
seller or charitable organization,
provided, however, that this exemption
does not apply to the requirements of
§§ 310.4(a)(1), (a)(7), (b), and (c);
(4) Telephone calls initiated by a
customer or donor that are not the result
of any solicitation by a seller, charitable
organization, or telemarketer, provided,
however, that this exemption does not
apply to any instances of upselling
included in such telephone calls;
(5) Telephone calls initiated by a
customer or donor in response to an
advertisement through any medium,
other than direct mail solicitation,
provided, however, that this exemption
does not apply to calls initiated by a
customer or donor in response to an
advertisement relating to investment
opportunities, debt relief services,
business opportunities other than
business arrangements covered by the
Franchise Rule or Business Opportunity
Rule, or advertisements involving goods
or services described in
§§ 310.3(a)(1)(vi) or 310.4(a)(2)-(4); or to
any instances of upselling included in
such telephone calls;
(6) Telephone calls initiated by a
customer or donor in response to a
direct mail solicitation, including
solicitations via the U.S. Postal Service,
facsimile transmission, electronic mail,
and other similar methods of delivery in
which a solicitation is directed to
specific address(es) or person(s), that
clearly, conspicuously, and truthfully
discloses all material information listed
in § 310.3(a)(1) of this Rule, for any
goods or services offered in the direct
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mail solicitation, and that contains no
material misrepresentation regarding
any item contained in § 310.3(d) of this
Rule for any requested charitable
contribution; provided, however, that
this exemption does not apply to calls
initiated by a customer in response to a
direct mail solicitation relating to prize
promotions, investment opportunities,
debt relief services, business
opportunities other than business
arrangements covered by the Franchise
Rule or Business Opportunity Rule, or
goods or services described in
§§ 310.3(a)(1)(vi) or 310.4(a)(2)-(4); or to
any instances of upselling included in
such telephone calls; and
(7) Telephone calls between a
telemarketer and any business, except
calls to induce the retail sale of
nondurable office or cleaning supplies;
provided, however, that
§ 310.4(b)(1)(iii)(B) and § 310.5 of this
Rule shall not apply to sellers or
telemarketers of nondurable office or
cleaning supplies.
§ 310.7 Actions by states and private
persons.
(a) Any attorney general or other
officer of a state authorized by the state
to bring an action under the
Telemarketing and Consumer Fraud and
Abuse Prevention Act, and any private
person who brings an action under that
Act, shall serve written notice of its
action on the Commission, if feasible,
prior to its initiating an action under
this Rule. The notice shall be sent to the
Office of the Director, Bureau of
Consumer Protection, Federal Trade
Commission, Washington, D.C. 20580,
and shall include a copy of the state’s
or private person’s complaint and any
other pleadings to be filed with the
court. If prior notice is not feasible, the
state or private person shall serve the
Commission with the required notice
immediately upon instituting its action.
(b) Nothing contained in this Section
shall prohibit any attorney general or
other authorized state official from
proceeding in state court on the basis of
an alleged violation of any civil or
criminal statute of such state.
§ 310.8 Fee for access to the National Do
Not Call Registry.
(a) It is a violation of this Rule for any
seller to initiate, or cause any
telemarketer to initiate, an outbound
telephone call to any person whose
telephone number is within a given area
code unless such seller, either directly
or through another person, first has paid
the annual fee, required by § 310.8(c),
for access to telephone numbers within
that area code that are included in the
National Do Not Call Registry
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maintained by the Commission under
§ 310.4(b)(1)(iii)(B); provided, however,
that such payment is not necessary if
the seller initiates, or causes a
telemarketer to initiate, calls solely to
persons pursuant to
§§ 310.4(b)(1)(iii)(B)( i ) or ( ii ), and the
seller does not access the National Do
Not Call Registry for any other purpose.
(b) It is a violation of this Rule for any
telemarketer, on behalf of any seller, to
initiate an outbound telephone call to
any person whose telephone number is
within a given area code unless that
seller, either directly or through another
person, first has paid the annual fee,
required by § 310.8(c), for access to the
telephone numbers within that area
code that are included in the National
Do Not Call Registry; provided,
however, that such payment is not
necessary if the seller initiates, or causes
a telemarketer to initiate, calls solely to
persons pursuant to
§§ 310.4(b)(1)(iii)(B)( i ) or ( ii ), and the
seller does not access the National Do
Not Call Registry for any other purpose.
(c) The annual fee, which must be
paid by any person prior to obtaining
access to the National Do Not Call
Registry, is $54 for each area code of
data accessed, up to a maximum of
$14,850; provided, however, that there
shall be no charge to any person for
accessing the first five area codes of
data, and provided further, that there
shall be no charge to any person
engaging in or causing others to engage
in outbound telephone calls to
consumers and who is accessing area
codes of data in the National Do Not
Call Registry if the person is permitted
to access, but is not required to access,
VerDate Mar<15>2010
16:17 Aug 09, 2010
Jkt 220001
the National Do Not Call Registry under
this Rule, 47 CFR 64.1200, or any other
Federal regulation or law. Any person
accessing the National Do Not Call
Registry may not participate in any
arrangement to share the cost of
accessing the registry, including any
arrangement with any telemarketer or
service provider to divide the costs to
access the registry among various clients
of that telemarketer or service provider.
(d) Each person who pays, either
directly or through another person, the
annual fee set forth in § 310.8(c), each
person excepted under § 310.8(c) from
paying the annual fee, and each person
excepted from paying an annual fee
under § 310.4(b)(1)(iii)(B), will be
provided a unique account number that
will allow that person to access the
registry data for the selected area codes
at any time for the twelve month period
beginning on the first day of the month
in which the person paid the fee (‘‘the
annual period’’). To obtain access to
additional area codes of data during the
first six months of the annual period,
each person required to pay the fee
under § 310.8(c) must first pay $54 for
each additional area code of data not
initially selected. To obtain access to
additional area codes of data during the
second six months of the annual period,
each person required to pay the fee
under § 310.8(c) must first pay $27 for
each additional area code of data not
initially selected. The payment of the
additional fee will permit the person to
access the additional area codes of data
for the remainder of the annual period.
(e) Access to the National Do Not Call
Registry is limited to telemarketers,
sellers, others engaged in or causing
PO 00000
Frm 00067
Fmt 4701
Sfmt 9990
48523
others to engage in telephone calls to
consumers, service providers acting on
behalf of such persons, and any
government agency that has law
enforcement authority. Prior to
accessing the National Do Not Call
Registry, a person must provide the
identifying information required by the
operator of the registry to collect the fee,
and must certify, under penalty of law,
that the person is accessing the registry
solely to comply with the provisions of
this Rule or to otherwise prevent
telephone calls to telephone numbers on
the registry. If the person is accessing
the registry on behalf of sellers, that
person also must identify each of the
sellers on whose behalf it is accessing
the registry, must provide each seller’s
unique account number for access to the
national registry, and must certify,
under penalty of law, that the sellers
will be using the information gathered
from the registry solely to comply with
the provisions of this Rule or otherwise
to prevent telephone calls to telephone
numbers on the registry.
§ 310.9
Severability.
The provisions of this Rule are
separate and severable from one
another. If any provision is stayed or
determined to be invalid, it is the
Commission’s intention that the
remaining provisions shall continue in
effect.
By direction of the Commission,
Commissioner Rosch dissenting.
Donald S. Clark,
Secretary.
[FR Doc. 2010–19412 Filed 8–9–10: 8:45 am]
BILLING CODE 6750–01–S
E:\FR\FM\10AUR2.SGM
10AUR2
Agencies
[Federal Register Volume 75, Number 153 (Tuesday, August 10, 2010)]
[Rules and Regulations]
[Pages 48458-48523]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-19412]
[[Page 48457]]
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Part III
Federal Trade Commission
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16 CFR Part 310
Telemarketing Sales Rule; Final Rule
Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 /
Rules and Regulations
[[Page 48458]]
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FEDERAL TRADE COMMISSION
16 CFR Part 310
Telemarketing Sales Rule
AGENCY: Federal Trade Commission (``Commission'' or ``FTC'').
ACTION: Final rule amendments.
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SUMMARY: In this document, the Commission adopts amendments to the
Telemarketing Sales Rule (``TSR'' or ``Rule'') that address the
telemarketing of debt relief services. These amendments define debt
relief services, prohibit debt relief providers from collecting fees
until after services have been provided, require specific disclosures
of material information about offered debt relief services, prohibit
specific misrepresentations about material aspects of debt relief
services, and extend the TSR's coverage to include inbound calls made
to debt relief companies in response to general media advertisements.
The amendments are necessary to protect consumers from deceptive or
abusive practices in the telemarketing of debt relief services.
DATES: These final amendments are effective on September 27, 2010,
except for Sec. 310.4(a)(5), which is effective on October 27, 2010.
ADDRESSES: Requests for copies of these amendments to the TSR and this
Statement of Basis and Purpose (``SBP'') should be sent to: Public
Reference Branch, Federal Trade Commission, 600 Pennsylvania Avenue NW,
Room 130, Washington, D.C. 20580. The complete record of this
proceeding is also available at that address. Relevant portions of the
proceeding, including the final amendments to the TSR and SBP, are
available at (https://www.ftc.gov).
FOR FURTHER INFORMATION CONTACT: Alice Hrdy, Allison Brown, Evan
Zullow, or Stephanie Rosenthal, Attorneys, Division of Financial
Practices, Bureau of Consumer Protection, Federal Trade Commission, 600
Pennsylvania Avenue NW, Room NJ-3158, Washington, D.C. 20580, (202)
326-3224.
SUPPLEMENTARY INFORMATION:
I. Overview and Background
A. Overview
This document states the basis and purpose for the Commission's
decision to adopt amendments to the TSR that were proposed and
published for public comment on August 19, 2009.\1\ After careful
review and consideration of the entire record on the issues presented
in this rulemaking proceeding, including public comments submitted by
321 interested parties,\2\ the Commission has decided to adopt, with
several modifications, the proposed amendments to the TSR intended to
curb deceptive and abusive practices in the telemarketing of debt
relief services. The Rule provisions will: (1) prohibit debt relief
service providers\3\ from collecting a fee for services until a debt
has been settled, altered, or reduced; (2) require certain disclosures
in calls marketing debt relief services; (3) prohibit specific
misrepresentations about material aspects of the services; and (4)
extend the TSR's coverage to include inbound calls made to debt relief
companies in response to general media advertisements.
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\1\ TSR Proposed Rule, 74 FR 41988 (Aug. 19, 2009). The TSR is
set forth at 16 CFR 310.
\2\ The comments and other material placed on the rulemaking
record are available at (https://www.ftc.gov/os/comments/tsrdebtrelief/index.shtm). In addition, a list of commenters cited
in this SBP, along with their short citation names or acronyms used
throughout the SBP, follows Section V of this SBP. When a commenter
submitted more than one comment, the comment is also identified by
date.
\3\ Throughout the SBP, the Commission uses the term
``providers'' to refer to ``sellers and telemarketers'' as defined
in the TSR. ``Seller'' is defined as ``any person who, in connection
with a telemarketing transaction, provides, offers to provide, or
arranges for others to provide goods or services to the customer in
exchange for consideration.'' 16 CFR 310.2(aa). ``Telemarketer'' is
defined as ``any person who, in connection with telemarketing,
initiates or receives telephone calls to or from a customer or
donor.'' 16 CFR 310.2(cc).
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Beginning on September 27, 2010, sellers and telemarketers of debt
relief services will be required to comply with the amended TSR
requirements, except for Sec. 310.4(a)(5), the advance fee ban
provision, which will be effective on October 27, 2010.
B. The Commission's Authority Under the TSR
Enacted in 1994, the Telemarketing and Consumer Fraud and Abuse
Prevention Act (``Telemarketing Act'' or ``Act'') targets deceptive and
abusive telemarketing practices, and directed the Commission to adopt a
rule with anti-fraud and privacy protections for consumers receiving
telephone solicitations to purchase goods or services.\4\ Specifically,
the Act directed the Commission to issue a rule defining and
prohibiting deceptive and abusive telemarketing acts or practices.\5\
In addition, the Act mandated that the FTC promulgate regulations
addressing some specific practices, which the Act designated as
``abusive.''\6\ The Act also authorized state attorneys general or
other appropriate state officials, as well as private persons who meet
stringent jurisdictional requirements, to bring civil actions in
federal district court.\7\
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\4\ 15 U.S.C. 6101-6108. Subsequently, the USA PATRIOT Act, Pub.
L. No. 107-56, 115 Stat. 272 (Oct. 26, 2001), expanded the
Telemarketing Act's definition of ``telemarketing'' to encompass
calls soliciting charitable contributions, donations, or gifts of
money or any other thing of value.
\5\ 15 U.S.C. 6102(a).
\6\ 15 U.S.C. 6102(a)(3).
\7\ 15 U.S.C. 6103, 6104.
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Pursuant to the Act's directive, the Commission promulgated the
original TSR in 1995 and subsequently amended it in 2003 and again in
2008 to add, among other things, provisions establishing the National
Do Not Call Registry and addressing the use of pre-recorded
messages.\8\ The TSR applies to virtually all ``telemarketing,''
defined to mean ``a plan, program, or campaign which is conducted to
induce the purchase of goods or services or a charitable contribution,
by use of one or more telephones and which involves more than one
interstate telephone call.''\9\ The Telemarketing Act, however,
explicitly states that the jurisdiction of the Commission in enforcing
the Rule is coextensive with its jurisdiction under Section 5 of the
Federal Trade Commission Act (``FTC Act'').\10\ As a result, some
entities and products fall outside the scope of the TSR.\11\
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\8\ TSR and Statement of Basis and Purpose and Final Rule (``TSR
Final Rule''), 60 FR 43842 (Aug. 23, 1995); Amended TSR and
Statement of Basis and Purpose (``TSR Amended Rule''), 68 FR 4580
(Jan. 29, 2003); Amended TSR and Statement of Basis and Purpose
(``TSR Amended Rule 2008''), 73 FR 51164 (Aug. 29, 2008).
\9\ 16 CFR 310.2(cc) (using the same definition as the
Telemarketing Act, 15 U.S.C. 6106(4)). The TSR excludes from the
definition of telemarketing:
the solicitation of sales through the mailing of a catalog
which: contains a written description or illustration of the goods
or services offered for sale; includes the business address of the
seller; includes multiple pages of written material or
illustrations; and has been issued not less frequently than once a
year, when the person making the solicitation does not solicit
customers by telephone but only receives calls initiated by
customers in response to the catalog and during those calls takes
orders only without further solicitation.
Id.
\10\ 15 U.S.C. 6105(b).
\11\ See 15 U.S.C. 44, 45(a)(2), which exclude or limit from the
Commission's jurisdiction several types of entities, including bona
fide nonprofits, bank entities (including, among others, banks,
thrifts, and federally chartered credit unions), and common
carriers, as well as the business of insurance.
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In addition, the Rule wholly or partially exempts several types of
calls from its coverage. For example, the Rule generally exempts
inbound calls placed by consumers in response to direct mail or general
media advertising.\12\
[[Page 48459]]
However, there are certain ``carve-outs'' from some of the TSR's
exemptions that limit their reach, such as the carve-out for calls
initiated by a customer in response to a general advertisement relating
to investment opportunities.\13\
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\12\ 16 CFR 310.6(b)(5)-(6). Moreover, the Rule exempts from the
National Do Not Call Registry provisions calls placed by for-profit
telemarketers to solicit charitable contributions; such calls are
not exempt, however, from the ``entity-specific'' do not call
provisions or the TSR's other requirements. 16 CFR 310.6(a).
\13\ See, e.g., 16 CFR 310.6(b)(5)-(6) (provisions related to
general advertisements and direct mail solicitations).
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The TSR is designed to protect consumers in a number of different
ways. First, the Rule includes provisions governing communications
between telemarketers and consumers, requiring certain disclosures and
prohibiting material misrepresentations.\14\ Second, the TSR requires
telemarketers to obtain consumers' ``express informed consent'' to be
charged on a particular account before billing or collecting payment
and, through a specified process, to obtain consumers' ``express
verifiable authorization'' to be billed through any payment system
other than a credit or debit card.\15\ Third, the Rule prohibits as an
abusive practice requesting or receiving any fee or consideration in
advance of obtaining any credit repair services;\16\ recovery
services;\17\ or offers of a loan or other extension of credit, the
granting of which is represented as ``guaranteed'' or having a high
likelihood of success.\18\ Fourth, the Rule prohibits credit card
laundering\19\ and other forms of assisting and facilitating sellers or
telemarketers engaged in violations of the TSR.\20\ Fifth, the TSR,
with narrow exceptions, prohibits telemarketers from calling consumers
whose numbers are on the National Do Not Call Registry or who have
specifically requested not to receive calls from a particular
entity.\21\ Finally, the TSR requires that telemarketers transmit to
consumers' telephones accurate Caller ID information\22\ and places
restrictions on calls made by predictive dialers\23\ and those
delivering pre-recorded messages.\24\
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\14\ The TSR requires that telemarketers soliciting sales of
goods or services promptly disclose several key pieces of
information in an outbound telephone call or an internal or external
upsell: (1) the identity of the seller; (2) the fact that the
purpose of the call is to sell goods or services; (3) the nature of
the goods or services being offered; and (4) in the case of prize
promotions, that no purchase or payment is necessary to win. 16 CFR
310.4(d); see also 16 CFR 310.2(ee) (defining ``upselling'').
Telemarketers also must disclose in any telephone sales call the
cost of the goods or services and certain other material
information. 16 CFR 310.3(a)(1).
In addition, the TSR prohibits misrepresentations about, among
other things, the cost and quantity of the offered goods or
services. 16 CFR 310.3(a)(2). It also prohibits making false or
misleading statements to induce any person to pay for goods or
services or to induce charitable contributions. 16 CFR 310.3(a)(4).
\15\ 16 CFR 310.4(a)(7); 16 CFR 310.3(a)(3).
\16\ 16 CFR 310.4(a)(2).
\17\ 16 CFR 310.4(a)(3). As the Commission has previously
explained, [in] recovery room scams . . . a deceptive telemarketer
calls a consumer who has lost money, or who has failed to win a
promised prize, in a previous scam. The recovery room telemarketer
falsely promises to recover the lost money, or obtain the promised
prize, in exchange for a fee paid in advance. After the fee is paid,
the promised services are never provided. In fact, the consumer may
never hear from the telemarketer again.
TSR Final Rule, 60 FR at 43854.
\18\ 16 CFR 310.4(a)(4); see TSR Amended Rule, 68 FR at 4614
(finding that these three services were ``fundamentally bogus'').
\19\ 16 CFR 310.3(c).
\20\ 16 CFR 310.3(b).
\21\ 16 CFR 310.4(b)(iii).
\22\ 16 CFR 310.4(a)(7).
\23\ 16 CFR 310.4(b)(1)(iv) (a call abandonment safe harbor is
found at 16 CFR 310.4(b)(4)).
\24\ 16 CFR 310.4(b)(1)(v).
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C. Overview of Debt Relief Services
Debt relief services have proliferated in recent years as the
economy has declined and greater numbers of consumers hold debts they
cannot pay.\25\ A range of nonprofit and for-profit entities -
including credit counselors, debt settlement companies, and debt
negotiation companies - offer debt relief services, frequently through
telemarketing. Thus, consumers with debt problems have several options
for which they may qualify. Those who have sufficient assets and income
to repay their full debts over time, if their creditors make certain
concessions (e.g., a reduction in interest rate), can enroll in a debt
management plan with a credit counseling agency. On the other end of
the spectrum, for consumers who are so far in debt that they can never
catch up, declaring Chapter 13 or Chapter 7 bankruptcy might be the
most appropriate course. Debt settlement is ostensibly designed for
consumers who fall between these two options, i.e., consumers who
cannot repay their full debt amount, but could pay some percentage of
it.\26\
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\25\ See, e.g., TASC (Oct. 26, 2009) at 7; NFCC at 2; Federal
Reserve Board, Charge-off and Delinquency Rates (May 24, 2010),
available at (https://www.federalreserve.gov/releases/chargeoff/delallsa.htm) (charting recent increase in credit card delinquency
rate); Debt Settlement: Fraudulent, Abusive, and Deceptive Practices
Pose Risk to Consumers: Hearing on The Debt Settlement Industry: The
Consumer's Experience Before the S. Comm. on Commerce, Science, &
Transportation, 111\th\ Cong. at 1 (2010) (statement of Philip A.
Lehman, Assistant Attorney General, North Carolina Department of
Justice) (``NC AG Testimony'').
\26\ See Weinstein (Oct. 26, 2009) at 8 (see attached Bernard L.
Weinstein & Terry L. Clower, Debt Settlement: Fulfilling the Need
for An Economic Middle Ground at 7 (Sept. 2009) (``Weinstein
paper'')). It is not clear, however, how wide a ``slice'' of the
debt-impaired population is suitable for debt settlement programs.
See Summary of Communications (June 16, 2010) at 1 (according to
industry groups, consumers who can afford to pay 1.5-2% of their
debt amount each month should enter debt settlement). Moreover, even
for those consumers for whom debt settlement might be appropriate,
the practice of charging large advance fees makes it much less
likely that those consumers can succeed in such a program. CFA at 9;
CareOne at 4; see SBLS at 2-3.
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Over the last several years, the Commission has addressed consumer
protection concerns about debt relief services through law enforcement
actions,\27\ consumer education,\28\ and outreach to industry and other
relevant parties.\29\ The brief description of the debt relief services
industry in the next section is based upon information in the record,
the enforcement activities of the FTC and the states, and independent
research by Commission staff.\30\
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\27\ See List of FTC Law Enforcement Actions Against Debt Relief
Companies, following Section V of the SBP, for a list of cases that
the FTC has prosecuted since 2003 (``FTC Case List''). In addition,
as detailed in the subsequent List of State Law Enforcement Actions
Against Debt Relief Companies (``State Case List''), state law
enforcement agencies have brought at least 236 enforcement actions
against debt relief companies in the last decade.
\28\ See, e.g., FTC, Settling Your Credit Card Debts (2010);
FTC, Fiscal Fitness: Choosing a Credit Counselor (2005); FTC, For
People on Debt Management Plans: A Must-Do List (2005); FTC, Knee
Deep in Debt (2005).
\29\ In September 2008, the Commission held a public workshop
entitled ``Consumer Protection and the Debt Settlement Industry''
(``Workshop''), which brought together stakeholders to discuss
consumer protection concerns associated with debt settlement
services, one facet of the debt relief services industry. Workshop
participants also debated the merits of possible solutions to those
concerns, including the various remedies that were subsequently
included in the proposed rule. An agenda and transcript of the
Workshop are available at (https://www.ftc.gov/bcp/workshops/debtsettlement/index.shtm). Public comments associated with the
Workshop are available at (https://www.ftc.gov/os/comments/debtsettlementworkshop/index.shtm). As discussed below, in November
2009, the Commission held a public forum on issues specific to the
rulemaking proceeding.
\30\ A more detailed description of the history and evolution of
these different forms of debt relief can be found in Section II of
the Notice of Proposed Rulemaking in this proceeding.
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1. Credit Counseling Agencies
Credit counseling agencies (``CCAs'') historically were nonprofit
organizations that worked as liaisons between consumers and creditors
to negotiate ``debt management plans'' (``DMPs''). DMPs are monthly
payment plans for the repayment of credit card and other unsecured
debt, enabling consumers to repay the full amount owed to their
creditors under renegotiated terms that make repayment less
onerous.\31\ To be eligible for a DMP,
[[Page 48460]]
a consumer generally must have sufficient income to repay the full
amount of the debts, provided that the terms are adjusted to make such
repayment possible. Credit counselors typically also provide
educational counseling to assist consumers in developing manageable
budgets and avoiding debt problems in the future.\32\
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\31\ GP (Oct. 22, 2009) at 2; Cambridge (Oct. 26, 2009) at 1.
Each creditor determines what, if any, repayment options to offer
the consumer based on the consumer's income and total debt load.
Repayment options, known as ``concessions,'' include reduced
interest rates, elimination of late or over limit fees, and
extensions of the term for repayment.
\32\ GP (Oct. 22, 2009) at 2; Davis at 2; CCCS NY at 2; FECA
(Oct. 26, 2009) at 2-3; DebtHelper at 1; Cambridge (Oct. 26, 2009)
at 1 (``Roughly 85% of the individuals who contact Cambridge [a
credit counseling agency] simply have questions about a particular
aspect of their finances or wouldn't qualify for creditor
concessions due to too much or too little income. Nevertheless, they
receive the same financial analysis and Action Plan offered to
Cambridge's DMP clients, and are also offered ongoing counseling,
educational guides and web resources, free of charge.''). In fact,
Section 501(c)(3) of the Internal Revenue Code (``IRC''), 26 U.S.C.
501(c)(3), dictates that nonprofits must provide a substantial
amount of free education and counseling to the public and prohibits
them from refusing credit counseling services to a consumer if the
consumer cannot pay. FECA (Oct. 26, 2009) at 4.
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Nonprofit CCAs generally receive funding from two sources. First,
consumers typically pay for their services: usually $25 to $45 to
enroll in a DMP, followed by a monthly charge of roughly $25.\33\ The
second source of funding is creditors themselves. After a consumer
enrolls in a DMP, the consumer's creditors often pay the CCA a
percentage of the monthly payments the CCA receives. In the past, this
funding mechanism, known as a ``fair share'' contribution, has provided
the bulk of a nonprofit CCA's operating revenue, but these agencies now
typically receive less than 10% of their revenue from such
contributions.\34\
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\33\ Cambridge (Oct. 26, 2009) at 1; NWS (Oct. 22, 2009) at 6
(see attached Hasnain Walji, Delivering Value to Consumers in a Debt
Settlement Program at 6 (Oct. 16, 2009) (``Walji paper'')) (the
average account set up fee is $25 and monthly maintenance fee is
$15); see also Cards & Payments, Vol. 22, Issue 2, Credit
Concessions: Assistance for Borrowers on the Brink (Feb. 1, 2009)
(nonprofit agencies' counseling fees average about $25 per month);
Miami Herald, Credit Counselors See Foreclosures on the Rise, July
13, 2008, (CCAs charge an initial fee of $25 and a $25 monthly fee).
These fees are often limited by state law. See, e.g., Me. Rev.
Stat. Ann. Tit. 17, Sec. 701, et seq., tit. 32 Sec. 6171, et seq.
(limiting fees to $75 for set-up and $40 monthly charge); Md. Code
Ann. Sec. 12-901 et seq. (limiting fees to $50 consultation fee and
the lesser of $40 per month or $8 per creditor per month); Ill. Com.
Stat. Ann., Sec. 205 ILCS 665/1 et seq. (limiting fees to an
initial counseling fee of $50, provided the average initial
counseling fee does not exceed $30 per debtor for all debtors
counseled, and $50 per month for each debtor, provided the average
monthly fee does not exceed $30 per debtor for all debtors
counseled); N.C. Gen. Stat. Sec. 14-423 et seq. (limiting fees to
$40 for set-up and 10% of the monthly payment disbursed under the
DMP, not to exceed $40 per month).
\34\ GP (McNamara), Transcript of Public Forum on Debt Relief
Amendments to the TSR (``Tr.''), at 77-78; RDRI at 2 (creditor fair
share has fallen to 4% to 5% of consumer debt amounts and in some
cases has been eliminated); NWS (Oct. 22, 2009) at 5 (see attached
Walji paper at 5) (fair share is 4% to 10%); see also National
Consumer Law Center, Inc. & Consumer Federation of America, Credit
Counseling in Crisis: The Impact on Consumers of Funding Cuts,
Higher Fees and Aggressive New Market Entrants at 10-12 (April
2003); NFCC (Binzel), Transcript of ``Consumer Protection and the
Debt Settlement Industry'' Workshop, September 2008 (``Workshop
Tr.'') at 37; but see JH (Oct. 24, 2009) at 8 (without citation, the
commenter states that CCAs receive 22.5% of the total amount
collected from each consumer).
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Over the past decade, a number of larger CCAs entered the market.
Many of these CCAs obtained nonprofit status from the Internal Revenue
Service. Other CCAs openly operated as for-profit companies. In
response to illegal practices by some of these new entrants, the FTC
and state attorneys general brought a number of enforcement actions
challenging these practices.\35\ Specifically, since 2003, the
Commission has brought six cases against credit counseling entities for
deceptive and abusive practices. In one of these cases, the FTC sued
AmeriDebt, Inc., at the time one of the largest CCAs in the United
States.\36\ The defendants in these cases allegedly engaged in several
common patterns of deceptive conduct in violation of Section 5 of the
FTC Act.\37\ First, most made allegedly deceptive statements regarding
their nonprofit nature.\38\ Second, they allegedly made frequent
misrepresentations about the benefits and likelihood of success
consumers could expect from their services. These included false
promises to provide counseling and educational services\39\ and
overstatements of the amount or percentage of interest charges a
consumer might save.\40\ Third, the Commission alleged that these
entities misrepresented material information regarding their fees,
including making false claims that they did not charge upfront fees\41\
or that fees were tax deductible.\42\ In addition to allegedly
violating the FTC Act, some of these entities were engaging in outbound
telemarketing and allegedly violating the TSR, particularly the Rule's
disclosure requirements and prohibitions of misrepresentations, as well
as its provisions on certain abusive practices, including violations of
the National Do Not Call Registry provision.\43\
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\35\ See FTC and State Case Lists, supra note 27.
\36\ FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D. Md., final
order May 17, 2006). On the eve of trial, the FTC obtained a $35
million settlement and thus far has distributed $12.7 million in
redress to 287,000 consumers. See Press Release, FTC, FTC's
AmeriDebt Lawsuit Resolved: Almost $13 Million Returned to 287,000
Consumers Harmed by Debt Management Scam (Sept. 10, 2008), (https://www.ftc.gov/opa/2008/09/ameridebt.shtm).
\37\ See, e.g., FTC v. Debt Solutions, Inc., No. 06-0298 JLR
(W.D. Wash. filed Mar. 6, 2006); U.S. v. Credit Found. of Am., No.
CV 06-3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006); FTC v.
AmeriDebt, Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003).
\38\ See U.S. v. Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. filed June 13, 2006); FTC v. Integrated Credit Solutions,
Inc., No. 06-806-SCB-TGW (M.D. Fla. filed May 2, 2006) ; FTC v.
Express Consolidation, No. 06-cv-61851-WJZ (S.D. Fla. Am. Compl.
filed Mar. 21, 2007); FTC v. Debt Mgmt. Found. Servs., Inc., No. 04-
1674-T-17-MSS (M.D. Fla. filed July 20, 2004); FTC v. AmeriDebt,
Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003). Although the
defendants in these cases had obtained IRS designation as nonprofits
under IRC Sec. 501(c)(3), they allegedly funneled revenues out of
the CCAs and into the hands of affiliated for-profit companies and/
or the principals of the operation. Thus, the FTC alleged defendants
were ``operating for their own profit or that of their members'' and
fell outside the nonprofit exemption in the FTC Act. See 15 U.S.C.
44, 45(a)(2).
As the Commission has stated in testimony before the Permanent
Subcommittee on Investigations of the Senate Committee on
Governmental Affairs, significant harm to consumers may accrue from
misrepresentations regarding an entity's nonprofit status. See
Consumer Protection Issues in the Credit Counseling Industry:
Hearing Before the Permanent Subcomm. on Investigations, S. Comm. on
Governmental Affairs, 108\th\ Cong. 2d Sess. (2004) (testimony of
the FTC) (``[S]ome CCAs appear to use their 501(c)(3) status to
convince consumers to enroll in their DMPs and pay fees or make
donations. These CCAs may, for example, claim that consumers'
`donations' will be used simply to defray the CCA's expenses.
Instead, the bulk of the money may be passed through to individuals
or for-profit entities with which the CCAs are closely affiliated.
Tax-exempt status also may tend to give these fraudulent CCAs a
veneer of respectability by implying that the CCA is serving a
charitable or public purpose. Finally, some consumers may believe
that a `non-profit' CCA will charge lower fees than a similar for-
profit.''), available at (https://www.ftc.gov/os/2004/03/040324testimony.shtm).
\39\ See, e.g., FTC v. Integrated Credit Solutions,No. 06-806-
SCB-TGW(M.D. Fla. filed May 2, 2006); U.S. v. Credit Found. of Am.,
No. CV 06-3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006); FTC v.
Nat'l Consumer Council, No. SACV04-0474 CJC(JWJX) (C.D. Cal. filed
Apr. 23, 2004).
\40\ See U.S. v. Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. filed June 13, 2006); FTC v. Integrated Credit Solutions,
Inc., No. 06-806-SCB-TGW (M.D. Fla. filed May 2, 2006); FTC v. Debt
Mgmt. Found. Servs., Inc., No. 04-1674-T-17-MSS (M.D. Fla. filed
July 20, 2004).
\41\ See FTC v. Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. Am. Compl. filed Mar. 21, 2007); FTC v. AmeriDebt, Inc., No.
PJM 03-3317 (D. Md. filed Nov. 19, 2003).
\42\ See FTC v. Integrated Credit Solutions, No. 06-806-SCB-TGW
(M.D. Fla. filed May 2, 2006); U.S. v. Credit Found. of Am., No. CV
06-3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006). Other defendants
allegedly claimed to have ``special relationships'' with the
consumers' creditors. See FTC v. Debt Solutions, Inc., No. 06-0298
JLR (W.D. Wash. filed Mar. 6, 2006) .
\43\ See FTC v. Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. Am. Compl. filed Mar. 21, 2007); U.S. v. Credit Found. of Am.,
No. CV 06-3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006).
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Over the last several years, in response to abuses such as these,
the
[[Page 48461]]
IRS has challenged the tax-exempt status of a number of purportedly
nonprofit CCAs - both through enforcement of existing statutes and new
tax code provisions.\44\ To enhance the IRS's ability to oversee CCAs,
in 2006 Congress amended the IRC, adding Sec. 501(q) to provide
specific eligibility criteria for CCAs seeking tax-exempt status as
well as criteria for retaining that status.\45\ Among other things,
Sec. 501(q) of the Code prohibits tax-exempt CCAs from refusing to
provide credit counseling services due to a consumer's inability to pay
or a consumer's ineligibility or unwillingness to enroll in a DMP;
charging more than ``reasonable fees'' for services; or, unless allowed
by state law, basing fees on a percentage of a client's debt, DMP
payments, or savings from enrolling in a DMP.\46\ In addition to
receiving regulatory scrutiny from the IRS, as a result of changes in
the federal bankruptcy code, 158 nonprofit CCAs, including the largest
such entities, have been subjected to rigorous screening by the
Department of Justice's Executive Office of the U.S. Trustee
(``EOUST'').\47\ Finally, nonprofits must comply with state laws in 49
states, most of which set fee limits.\48\
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\44\ In 2006, the IRS examined all tax-exempt CCAs, resulting in
revocation or proposed revocation of the existing tax-exempt status
of 41 of them, as well as increased scrutiny of new applications for
tax-exempt status. TSR Proposed Rule, 74 FR at 41992; Hunter at 1;
AICCCA at 5; FECA (Oct. 26, 2009) at 4; CareOne at 4; Eileen
Ambrose, Credit firms' status revoked; IRS says 41 debt counselors
will lose tax-exempt standing, Baltimore Sun, May 16, 2006.
\45\ Pension Protection Act of 2006, Pub. L. No. 109-280,
Section 1220 (Aug. 2006) (codified as 26 U.S.C. 501(q)).
\46\ See 26 U.S.C. 501(q). Section 501(q) also limits the total
revenues that a tax-exempt CCA may receive from creditors for DMPs
and prohibits tax-exempt CCAs from making or receiving referral fees
and from soliciting voluntary contributions from a client. 26 U.S.C.
501(q)(1)-(2); see also FECA (Oct. 26, 2009) at 4-5.
\47\ Pursuant to the Bankruptcy Abuse Prevention and Consumer
Protection Act of 2005, consumers must obtain credit counseling
before filing for bankruptcy and must take a financial literacy
class before obtaining a discharge from bankruptcy. See Pub L. No.
109-8, 119 Stat. 23 (codified as amended at 11 U.S.C. 101 et seq.).
CCAs seeking certification as approved providers of the required
credit counseling must submit to an in-depth initial examination and
to subsequent re-examination by the EOUST. See Application
Procedures and Criteria for Approval of Nonprofit Budget and Credit
Counseling Agencies by United States Trustees; Notice of Proposed
Rulemaking, 73 FR 6062 (Feb. 1, 2008) (seeking comment on proposed
rule setting forth additional procedures and criteria for approval
of entities seeking to become, or remain, approved nonprofit budget
and credit counseling agencies). A list of EOUST-approved credit
counselors is available to consumers at (https://www.usdoj.gov/ust/eo/bapcpa/ccde/cc_approved.htm).
\48\ Supra note 33; see also CareOne at 4. Some of the state
laws apply to for-profit credit counseling companies as well; others
do not.
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2. For-Profit Debt Settlement Services
Debt settlement companies purport to offer consumers the
opportunity to obtain lump sum settlements with their creditors for
significantly less than the full outstanding balance of their unsecured
debts. Unlike a traditional DMP, the goal of a debt settlement plan is
for the consumer to repay only a portion of the total owed.
The Promotion of Debt Settlement Services
Debt settlement companies typically advertise through the Internet,
television, radio, or direct mail.\49\ The advertisements generally
follow the ``problem-solution'' approach - consumers who are over their
heads in debt can be helped by enrolling in the advertiser's program.
Many advertisements make specific claims that appeal to the target
consumers - for example, claims that consumers will save 40 to 50 cents
on each dollar of their credit card debts\50\ or will become debt-
free.\51\ The advertisements typically then urge consumers to call a
toll-free number for more information.\52\
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\49\ Able (Oct. 21, 2009) at 17; CFA at 2-3; Weinstein (Oct. 26,
2009) at 7 (see attached Weinstein paper at 6); see also USOBA
Workshop Comment at 9.
\50\ In April 2010, FTC staff conducted a surf of debt
settlement websites, based on a sample of the websites that a
consumer searching for debt settlement services on a major search
engine would encounter. In conducting the surf, staff searched on
Google for the term ``debt settlement services,'' obtaining more
than 24,000 results. To best duplicate what a typical consumer
searching for these services would find, staff narrowed the results
to the websites that appeared on the first six pages of the search
results and eliminated duplicates. The staff found that 86% of the
100 debt settlement websites reviewed represented that the provider
could achieve a specific level of reduction in the amount of debt
owed.
See also, e.g., FTC v. Better Budget Fin. Servs., Inc., No. 04-
12326 (WG4) (D. Mass. filed Nov. 2, 2004) (Complaint, ] 12)
(defendants' websites represented that they could ``reduce the
amount of the consumer's debt by as much as 50% - 70%.''); infra
note 566; Debt Settlement: Fraudulent, Abusive, and Deceptive
Practices Pose Risk to Consumers: Hearing on The Debt Settlement
Industry: The Consumer's Experience Before the Sen. Comm. On
Commerce, Science, & Transportation, 111\th\ Cong. (2010) (testimony
of the U.S. Government Accountability Office) (``GAO Testimony'') at
13.
\51\ Of the 100 websites FTC staff reviewed, see supra note 50,
57% represented that they could settle or reduce all unsecured debts
(websites made claims such as ``Become Debt Free,'' ``Debt free in
as little as 24-48 months,'' and ``Achieve $0.00 Debt In 12-60
Months.''); see also, e.g., FTC v. Edge Solutions, Inc., No. CV-07-
4087 (E.D.N.Y. filed Sept. 28, 2007) (Complaint, ] 16) (defendants'
websites represented that ``we can reduce your unsecured debt by up
to 60% and sometimes more and have you debt free in 18 to 30
months.''); FTC v. Innovative Sys. Tech., Inc., No. CV04-0728 GAF
JTLx (C.D. Cal. filed Feb. 3, 2004) (Complaint, ] 26) (the company's
website ``represent[ed] that, by using DRS's debt negotiation
services, consumers can pay off their credit card debt for fifty
percent or less of the amount currently owed and be debt free within
three to 36 months.''); GAO Testimony, supra note 50, at 18.
\52\ In its review of debt settlement websites, see supra note
50, FTC staff found that 91% of websites reviewed directed the
consumer to call a telephone number to learn more about the service.
The Commission also has observed this practice in its law
enforcement experience. See, e.g., FTC v. Debt-Set, Inc., No. 1:07-
CV-00558-RPM (D. Colo. filed Mar. 19, 2007); FTC v. Edge Solutions,
Inc., No. CV-07-4087 (E.D.N.Y. filed Sept. 28, 2007); FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed
Nov. 27, 2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468 ABC
(Ex) (C.D. Cal. filed Aug. 19, 2002).
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Consumers who call the specified phone number reach a telemarketer
working for or on behalf of the debt settlement provider. The
telemarketer obtains information about the consumer's debts and
financial condition and makes the sales pitch, often repeating the
claims made in the advertisements as well as making additional ones. If
the consumer agrees to enroll in the program, the provider mails a
contract for signature. Providers sometimes pressure consumers to
return payment authorization forms and signed contracts as quickly as
possible following the call.\53\
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\53\ See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D.
Colo. filed Mar. 19, 2007) (Complaint ] 20) (alleging ``[c]onsumers
who agree to enroll . . . are sent an initial set of enrollment
documents from Debt Set Colorado. During their telephone pitches,
the defendants' telemarketers also exhort consumers to fill out the
enrollment documents and return the papers as quickly as possible .
. . . Included in these documents are forms for the consumer to
authorize direct withdrawals from the consumer's checking account,
to identify the amounts owed to various creditors, and a Client
Agreement.'').
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The Debt Settlement Program
In the typical scenario, consumers enroll one or more of their
unsecured debts into the program and begin making payments into a
dedicated bank account established by the provider.\54\ These payments
are apportioned in some fashion between the provider's fees and money
set aside for settlements of the debts. According to industry
representatives, debt settlement providers assess each consumer's
financial condition and, based on that individualized assessment and
the provider's historical experience, calculate a single monthly
payment that
[[Page 48462]]
the consumer must make to both save for settlements and pay the
provider's fee.\55\ The providers typically tell consumers that the
monthly payments - often in the hundreds of dollars - will accumulate
until there are sufficient funds to make the creditor or debt collector
an offer equivalent to an appreciable percentage of the amount
originally owed to the creditor. The provider generally will not begin
negotiations with creditors until the consumer has saved money
sufficient to fund a possible settlement of the debt.\56\ The provider
pursues settlements on an individual, debt-by-debt basis as the
consumer accumulates sufficient funds for each debt. According to
industry representatives, the process of settling all of a consumer's
debts can take three years or more to complete.\57\
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\54\ See SBLS at 1; USDR (Oct. 20, 2009) at 14; Orion (Jan. 12,
2009) at 5; NWS (Oct. 29, 2009) at 10 (see attached Walji paper at
10). In fact, most state debt management laws, including the Uniform
Debt-Management Services Act (``UDMSA''), require providers to keep
client funds in separate, dedicated bank accounts. ULC at 2; CareOne
at 6.
\55\ See, e.g., FDR (Jan. 14, 2010) at 2; TASC (Oct. 26, 2009)
at 7.
\56\ USOBA (Oct. 26, 2009) at 32. A trade association reported
that creditors may not consider settlements until an account is at
least 60 days delinquent. USOBA (Oct. 26, 2009) at 32. If consumers
are current on their debts, debt settlement providers sometimes
advise them to stop making payments to their creditors so that they
can achieve the duration of delinquency necessary for the provider
to initiate negotiations. Infra note 73.
\57\ DSA/ADE at 8; see also CO AG at 5 (based on data submitted
by industry members, the average program length was 32.3 months).
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While the consumer is accumulating funds, the debt settlement
provider often advises the consumer not to talk to the associated
creditors or debt collectors.\58\ In addition, some providers instruct
the consumer to assign them power of attorney\59\ and to send creditors
a letter, directly or through the provider, instructing the creditor to
cease communication with the consumer.\60\ In some cases, providers
have even executed a change of address form substituting their address
for the consumer's, thereby redirecting billing statements and
collection notices so that the consumer does not receive them.\61\ Some
providers represent that they maintain direct contact with the
consumer's creditors or debt collectors and that collection calls and
lawsuits will cease upon the consumer's enrollment in the debt
settlement program.\62\
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\58\ See CFA at 9; SOLS at 2; AFSA at 2; JH (Oct. 24, 2009) at
14; NC AG Testimony, supra note 25, at 3-4 (``The whole premise of
debt settlement is based on consumers not paying their debts and not
communicating with creditors.''); see also, e.g., FTC v. Connelly,
No. SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov. 27,
2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468 ABC (Ex) (C.D.
Cal. filed Aug. 19, 2002).
\59\ AFSA at 5 (``Debt settlement providers frequently use such
means to block communication between the creditor and the consumer.
This prevents the creditor from being able to put together a workout
plan that would be free for the consumer.''). However, ACA
International (``ACA''), a trade organization representing third-
party debt collectors, stated that the power of attorney documents
prepared by debt settlement providers frequently are legally
deficient under state law. See ACA Workshop Comment (Dec. 1, 2008)
at 5-8. Further, unless presented by an attorney, a power of
attorney may permit, but does not require, a creditor to contact the
debt settlement provider. Accordingly, it appears that this strategy
often does not stop collection calls, lawsuits, or garnishment
proceedings, but instead may actually escalate the collection
process. See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D.
Colo. filed Mar. 19, 2007)(alleging defendants sent power of
attorney documents to consumers); FTC v. Better Budget Fin. Servs.,
Inc., No. 04-12326 (WG4) (D. Mass. filed Nov. 2, 2004) (alleging
that consumers were instructed to sign power of attorney forms); FTC
v. Nat'l Credit Council, Case No. SACV04-0474 CJC (JWJx) (C.D. Cal.
2004) (alleging that defendants used power of attorney documents).
\60\ AFSA at 6; RDRI at 5 (``The issuance of `cease and desist'
letters from debt settlement companies to creditors provides a false
sense of security to consumers that their accounts are being
successfully negotiated and that there is not any threat of
impending legal action.''); see also ACA Workshop Comment (Dec. 1,
2008) at 4-7; Consumer Bankers Association Workshop Comment (Dec. 1,
2008) at 2-3. Creditors have expressed displeasure, however, that
once debt settlement providers intercede on behalf of consumers, the
providers are not responsive to creditor contacts. See, e.g., AFSA
at 2. One workshop panelist representing the American Bankers
Association (``ABA'') noted that, even when successful, attempts to
inhibit direct communication with consumers prevent creditors from
informing consumers about available options for dealing with the
debt and the ramifications of the failure to make payments. See ABA
(O'Neill), Workshop Tr. at 96.
\61\ See, e.g., FTC v. Jubilee Fin. Servs., Inc., No. 02-6468
ABC (Ex) (C.D. Cal. filed Aug. 19, 2002) (alleging defendants
instructed consumers, among other things, to submit change of
address information to creditors so that mail would go directly to
defendants); FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM, Exs.
Supp. Mot. T.R.O., at Exh. 7 (D. Colo. Mar. 20, 2007) (same).
\62\ NACCA at 5; AFSA at 8; FTC v. Connelly, No. SA CV 06-701
DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov. 27, 2006); Better
Business Bureau, BBB on Differences Between Debt Consolidation, Debt
Negotiation and Debt Elimination Plans (Mar. 2, 2009) , available at
(https://www.bbb.org/us/article/bbb-on-differences-between-debt-consolidation-debt-negotiation-debt-elimination-plans-9350).
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Debt Settlement Fee Models
Many debt settlement providers charge significant advance fees.
Some require consumers to pay 40% or more of the total fee within the
first three or four months of enrollment and the remainder over the
ensuing 12 months or fewer.\63\ These fees must be paid whether or not
the provider has attempted or achieved any settlements. An increasing
number of providers utilize a so-called ``pay as you go'' model,
spreading the fees over the first fifteen months or more of the
program, yet still requiring consumers to pay hundreds of dollars in
fees before they receive a single settlement.\64\ Even when providers
spread the fee over the anticipated duration of the program (usually
three years), consumers typically are required to pay a substantial
percentage of the fee before any portion of their funds is paid to
creditors.\65\
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\63\ USDR (Oct. 20, 2009) at 2; NAAG (Oct. 23, 2009) at 3; CFA
at 4, 8-10; SBLS at 4; QLS at 2; SOLS at 2; see also, e.g., FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed
Nov. 27, 2006) (alleging that defendants required consumers to make
a ``down payment'' of 30% to 40% of the total fee in the first two
or three months with the remainder paid over the following six to 12
months). A debt settlement trade association (USOBA) obtained
information about providers' fee structures from 58 providers and
reported that six of the 58 primarily use this ``front end fee
model.'' USOBA (Jan. 29, 2010) at 3 (providing no information as to
whether the 58 respondents are representative of the trade
association or the industry as a whole).
\64\ DRS (Jan. 12, 2010) at 1 (fee of 15% of enrolled debt
balance is collected over 15 months); FDR (Oct. 26, 2009) at 14
(fees are collected over the first 18 months or longer of the
program); JH (Jan. 12, 2010) at 4 (The first payment goes toward
fees; the remainder of the fee is collected in installments over
one-half of the program. The company's total fee is 15% of enrolled
debt, plus a $49 per month maintenance fee. Formerly, the company
collected the 15% fee over the first 12 months.); Hunter at 3
(``[I]t is becoming more common for companies to charge a one-time,
flat enrollment fee and prorate the remaining percentage of the fee
over at least half the life of the program.''); NC AG Testimony,
supra note 25, at 4 (``a significant portion of the consumer's
initial payments is diverted to the settlement company's fees.'').
\65\ See USOBA (Jan. 29, 2010) at 3; CSA (Witte), Tr. at 64
(company collects its entire fee monthly, in even amounts,
throughout the program); USDR (Johnson), Tr. at 187 (same); SDS
(Jan. 22, 2010) at 1-2 (no fee is taken from the first payment; the
fee is then taken in equal amounts from the next 20 payments for 36-
month programs).
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Many debt settlement companies break their fee into separate
components, such as an initial fee, monthly fees, and/or contingency
fees based on the amount of savings the company obtains for the
consumer.\66\ While fee models vary greatly, they generally require a
substantial portion of the fee in advance of any settlements.\67\ As
described more fully below, the large initial commitment required of
consumers has contributed to the high
[[Page 48463]]
rate at which consumers drop out of these programs before their debts
are settled.
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\66\ CRN (Jan. 21, 2010) at 4; FCS (Oct. 27, 2009) at 2; ACCORD
(Oct. 9, 2009) at 2-3; SBLS at 4 (Financial Consulting Services,
National Asset Services, and American Debt Arbitration, three
different companies that share identical websites, have charged a
``set-up fee'' of $399, an ``enrollment fee'' equal to half of each
of the first six monthly payments, a $49 monthly maintenance fee, a
$7.20 monthly bank fee, and a settlement fee of 29% of the savings
on each settlement. Two other providers, Debt Choice and the Palmer
Firm, have charged an 8% set-up fee, a $65 monthly fee, and a 33%
settlement fee on realized savings at the time of settlement. A debt
settlement company called Allegro Law has charged a 16% fee
collected over 18 months and a $59.99 monthly fee; the 16% fee is
due immediately if the customer drops out of the program within the
first 18 months. Morgan Drexen and the Eric A. Rosen law firm have
charged a set-up fee of 5%, monthly fees of $48, and a 25%
settlement fee based on realized savings at time of settlement).
\67\ GAO Testimony, supra note 50, at 9. The wide variety of fee
models makes it difficult for consumers to shop for the lowest cost
service. See Loeb (Mallow), Tr. at 206.
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Consumer Protection Concerns
Debt settlement plans, as they are often marketed and implemented,
raise several consumer protection concerns. First, many providers'
advertisements and ensuing telemarketing pitches include false,
misleading, or unsubstantiated representations, including claims that
the provider will or is highly likely to obtain large debt
reductions for enrollees, e.g., a 50% reduction of what the consumer
owes;\68\
---------------------------------------------------------------------------
\68\ Supra note 50; infra note 566.
---------------------------------------------------------------------------
the provider will or is highly likely to eliminate the
consumer's debt entirely in a specific time frame, e.g., 12 to 36
months;\69\
---------------------------------------------------------------------------
\69\ Supra note 51.
---------------------------------------------------------------------------
harassing calls from debt collectors and collection
lawsuits will cease;\70\
---------------------------------------------------------------------------
\70\ See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D.
Colo. filed Mar. 19, 2007); FTC v. Better Budget Fin. Servs., Inc.,
No. 04-12326 (WG4) (D. Mass. filed Nov. 2, 2004); FTC v. Jubilee
Fin. Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19,
2002); GAO Testimony, supra note 50, at 13; see also, e.g., In re
Positive Return, Inc. (Cal. Dep't of Corps., desist and refrain
order May 28, 2004).
---------------------------------------------------------------------------
the provider has special relationships with creditors and
expert knowledge about available techniques to induce settlement;\71\
and
---------------------------------------------------------------------------
\71\ See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D.
Colo. filed Mar. 19, 2007); FTC v. Better Budget Fin. Servs., Inc.,
No. 04-12326 (WG4) (D. Mass. filed Nov. 2, 2004); Press Release,
Florida Attorney General, Two Duval County Debt Negotiation
Companies Sued for Alleged Deceptions (Mar. 5, 2008), available at
(myfloridalegal.com/__852562220065EE67.nsf/0/1E9B7637235FE16C85257403005C595F?Open&Highlight=0,ryan,boyd); In re Am. Debt
Arb., No. 06CS01309 (Cal. Dep't of Corps., desist and refrain order
June 30, 2008).
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the provider's service is part of a government program,
through the use of such terms as ``credit relief act,'' ``government
bailout,'' or ``stimulus money.''\72\
---------------------------------------------------------------------------
\72\ See, e.g., NAAG (July 6, 2010) at 2; FTC v. Dominant Leads,
LLC, No. 1:10-cv-00997 (D.D.C. filed June 15, 2010); GAO Testimony,
supra note 50, at 13-14; Steve Bucci, Bankrate.com, Settle Credit
Card Debt For Pennies? (Feb. 2, 2010), available at (https://www.bankrate.com/finance/credit-cards/settle-credit-card-debt-for-pennies-1.aspx).
---------------------------------------------------------------------------
Many providers also tell consumers that they can, and should, stop
paying their creditors, while not disclosing that failing to make
payments to creditors may actually increase the amounts consumers owe
(because of accumulating fees and interest) and will adversely affect
their creditworthiness.\73\ The rulemaking record, discussed in detail
below, establishes that a large proportion of consumers who enter a
debt settlement plan do not attain results close to those commonly
represented.
---------------------------------------------------------------------------
\73\ See, e.g., FTC v. Connelly,No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19, 2002);
see also Texas Attorney General, Press Release, Attorney General
Abbott Pursues Restitution for Texans from ``Debt Settlement
Company'' in Bankruptcy Court (Aug. 20, 2009), available at (https://www.oag.state.tx.us/oagNews/release.php?id=3088); Florida v. Hacker
(Fl. Cir. Ct. - 4th filed Feb 21, 2008); GAO Testimony, supra note
50, at 9; NC AG Testimony, supra note 25, at 4 (``The theory is that
the older and more delinquent the debt, the easier it will be to
negotiate.''); Debt Settlement: Fraudulent, Abusive, and Deceptive
Practices Pose Risk to Consumers: Hearing on The Debt Settlement
Industry: The Consumer's Experience Before the Sen. Comm. On
Commerce, Science, & Transportation, 111\th\ Cong. (2010) (Statement
of Holly Haas) (``Haas Testimony''), at 2 (``We were instructed by
[the debt settlement company] not to pay our credit card bills
because the credit card companies would not negotiate settlements
with current accounts.''); RDRI at 5.
---------------------------------------------------------------------------
In the context of the widespread deception in this industry, the
advance fee model used by many debt settlement providers causes
substantial consumer injury. Consumers often are not aware that their
initial payments are taken by the provider as its fees and are not
saved for settlement of their debt; in many instances, providers
deceptively underestimate the time necessary to complete the
program.\74\ As a result, many consumers fall further behind on their
debts, incur additional charges, harm their creditworthiness, including
credit scores, and, in some cases, suffer legal action against them to
collect the debt.\75\ Moreover, in a large percentage of cases,
consumers are unable to continue making payments while their debts
remain undiminished and drop out of the program, usually forfeiting all
the payments they made towards the provider's fees.\76\
---------------------------------------------------------------------------
\74\ See, e.g., Debt Settlement USA, Growth of the Debt
Settlement Industry,at 10 (Oct. 17, 2008) (``Fraudulent firms also
regularly fail to provide the services promised to consumers by
claiming that they can help them become debt free in an
unrealistically short amount of time and/or promise too low of a
settlement.''); see also, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-
00558-RPM (D. Colo. filed Mar. 19, 2007).
\75\ One of the Commission's enforcement actions, FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed
Nov. 27, 2006), is particularly illustrative of the risk of
litigation. In that case, between 2004 and 2005, nearly a third of
defendants' 18,116 customers were sued by creditors or debt
collectors. See id.,Trial Exs. 382, 561, 562, 623 & Schumann Test.,
Day 4, Vol. III, 37:21 - 40:12; 34:17 - 37:4.
\76\ NC AG Testimony, supra note 25, at 4 (``If the consumer
drops out before the settlement process is concluded, as is usually
the case, he or she will lose the fee payments, while facing
increased debt account balances.''); see infra Section
III.C.2.a.(1); FTC Case List, supra note 27.
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Both the Commission and state enforcers have brought numerous law
enforcement actions targeting deceptive and unfair practices in the
debt settlement industry.\77\ Since 2001, the Commission has brought
nine actions against debt settlement entities under the FTC Act for
many of the abuses detailed above.\78\ As in the FTC's actions against
deceptive credit counselors, these suits commonly alleged that the
provider misrepresented, or failed to disclose adequately, the amount
and/or timing of its substantial advance fees.\79\ Additionally, the
Commission alleged that the defendants in these cases falsely promised
high success rates and results that were, in fact, unattainable;\80\
misrepresented their refund policies;\81\ and failed to disclose the
accumulation of creditor late fees and other negative consequences of
their programs.\82\
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\77\ See FTC and State Case Lists, supra note 27.
\78\ See FTC Case List, supra note 27.
\79\ See, e.g., FTC v. Debt-Set, No. 1:07-cv-00558-RPM (D. Colo.
filed Mar. 19, 2007) (alleging that defendants misrepresented that
they would not charge consumers any upfront fees before obtaining
the promised debt relief, but in fact required a substantial upfront
fee).
\80\ See, e.g., id; FTC v. Connelly, No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006).
\81\ See, e.g., FTC v. Innovative Sys. Tech., Inc., No. CV04-
0728 GAF JTLx (C.D. Cal. filed Feb. 3, 2004) (defendants
misrepresented that they would refund consumers' money if
unsuccessful).
\82\ See, e.g., id.; FTC v. Connelly,No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. Am. Compl. filed Nov. 27, 2006); FTC v. Debt-Set, No.
1:07-cv-00558-RPM (D. Colo. filed Mar. 19, 2007).
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The states also have been active in attacking abuses in this
industry. State regulators and attorneys general have filed numerous
law enforcement actions against debt settlement providers\83\ under
their state unfair and deceptive acts and practices statutes\84\ or
other state laws or regulations.\85\ In addition, many states have
enacted statutes specifically designed to combat deceptive debt
settlement practices;\86\ in
[[Page 48464]]
fact, six states have banned for-profit debt settlement services
entirely.\87\ Most state laws, however, allow these services but impose
certain requirements or restrictions, for example, banning advance
fees,\88\ requiring that providers be licensed in the state,\89\
providing consumers with certain key disclosures (e.g., a schedule of
payments and fees),\90\ and granting consumers some right to cancel
their enrollment.\91\
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\83\ See State Case List, supra note 27.
\84\ See, e.g. State of Illinois v. Clear Your Debt, LLC, No.
2010-CH-00167 (Cir. Ct. 7\th\ Judicial Cir. filed Feb. 10, 2010);
State of Texas v. CSA-Credit Solutions of Am., Inc., No. 09-000417
(Dist. Travis Cty. filed Mar. 26, 2009); State of Florida v. Boyd,
No. 2008-CA-002909 (Cir. Ct. 4th Cir. Duval Cty filed Mar. 5, 2008).
\85\ See, e.g., Press Release, Colorado Attorney General, Eleven
Companies Settle With The State Under New Debt-Management And Credit
Counseling Regulations (Mar. 12, 2009), available at (https://www.ago.state.co.us/press_detail.cfmpressID=957.html).
\86\ Some states restrict the amount and timing of fees,
including initial fees and subsequent monthly charges. In 2005, the
Uniform Law Commission (``ULC'') drafted the UDMSA in an attempt to
foster consistent regulation of both for-profit and nonprofit debt
relief services across the United States. ULC at 2. Among the key
consumer protection provisions in the UDMSA are: a fee cap,
mandatory education requirements, a requirement that the provider
employ certified counselors, and accreditation requirements for
sellers of debt management services. Id. To date, six states have
adopted the UDMSA with some modifications; additional state
legislatures currently are considering doing so. Id.
\87\ See, e.g., La. Rev. Stat. Sec. 14:331, et seq.; N.D. Cen.
Code Sec. 13-06-02; Wyo. Stat. Ann. Sec. 33-14-101, et seq.; Haw.
Rev. Stat. Ann. Sec. 446-2; Mass. Gen. Laws Ann. Ch. 180 Sec. 4A;
N.J. Stat. Ann. Sec. 17:16G-2.
\88\ N.C. Gen. Stat. Sec. 14-423 et seq.
\89\ See, e.g., Kan. Stat. Ann. Sec. 50-1116, et seq.; Me. Rev.
Stat. Ann. Tit. 17 Sec. 701, et seq. & tit. 32 Sec. 6171, et seq.,
1101-03; N.H. Rev. Stat. Ann. Sec. 339-D:1, et seq.; Va. Code Ann.
Sec. 6.1-363.2, et seq.
\90\ See, e.g,. Kan. Stat. Ann. Sec. 50-1116, et seq.; N.H.
Rev. Stat. Ann. Sec. 339-D:1, et seq.; S.C. Code Ann. Sec. 37-7-
101, et seq.; Wash. Rev. Code Sec. 18.28.010, et seq.
\91\ See, e.g., S.C. Code Ann. Sec. 37-7-101, et seq.; Va. Code
Ann. Sec. 6.1-363.2, et seq.; Wash. Rev. Code Sec. 18.28.010, et
seq.
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3. Debt Negotiation
In addition to credit counseling and debt settlement, there is a
third category of debt relief services, often referred to as ``debt
negotiation.'' Debt negotiation companies offer to obtain interest rate
reductions or other concessions to lower the amount of consumers'
monthly payment owed to creditors.\92\ Unlike DMPs or debt settlement,
debt negotiation does not purport to implement a full balance payment
plan or obtain lump sum settlements for less than the full balance the
consumer owes.
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\92\ NAAG (Oct. 23, 2009) at 3-4; MN AG at