Content of Periodicals Mail, 47717-47720 [2010-19619]

Download as PDF Federal Register / Vol. 75, No. 152 / Monday, August 9, 2010 / Rules and Regulations Technical Standards The National Technology Transfer and Advancement Act (NTTAA) (15 U.S.C. 272 note) directs agencies to use voluntary consensus standards in their regulatory activities unless the agency provides Congress, through the Office of Management and Budget, with an explanation of why using these standards would be inconsistent with applicable law or otherwise impractical. Voluntary consensus standards are technical standards (e.g., specifications of materials, performance, design, or operation; test methods; sampling procedures; and related management systems practices) that are developed or adopted by voluntary consensus standards bodies. This rule does not use technical standards. Therefore, we did not consider the use of voluntary consensus standards. Environment We have analyzed this rule under Department of Homeland Security Management Directive 023–01 and Commandant Instruction M16475.lD, which guide the Coast Guard in complying with the National Environmental Policy Act of 1969 (NEPA) (42 U.S.C. 4321–4370f), and have concluded this action is one of a category of actions that do not individually or cumulatively have a significant effect on the human environment. This rule is categorically excluded, under figure 2–1, paragraph (34)(g), of the Instruction. This rule involves regulations establishing, disestablishing, or changing Regulated navigation areas and security or safety zones. The rule fits this category because the Coast Guard is establishing a safety zone from mile 56.7 to 57.6 on the Kanawha River. An environmental analysis checklist and a categorical exclusion determination are available in the docket where indicated under ADDRESSES. sroberts on DSKD5P82C1PROD with RULES (a) Location. The waters of the Kanawha River beginning at mile 56.7 (C&O Railroad) and ending at mile 57.6 (Interstate Route 64 Bridge), extending the entire width of the river. (b) Enforcement periods. This section of this rule will be enforced from 12 p.m. to 6 p.m. on August 20, 2010, and from 6 a.m. to 5:30 p.m. on the dates of August 21 and 22, 2010. (c) Regulations. (1) In accordance with the general regulations in § 165.23 of this part, entry into this zone is prohibited unless authorized by the Captain of the Port Ohio Valley. (2) Persons or vessels requiring entry into or passage through this zone must request permission from the Captain of the Port Ohio Valley, or a designated representative. They may be contacted on VHF–FM Channels 13 or 16, or by telephone at 800–253–7465. (3) All persons and vessels shall comply with the instructions of the Captain of the Port Ohio Valley and designated on-scene U.S. Coast Guard patrol personnel. (4) On-scene U.S. Coast Guard patrol personnel include commissioned, warrant, and petty officers of the U.S. Coast Guard. Dated: July 21, 2010. A.E. Tucci, Commander, U.S. Coast Guard, Acting Captain of the Port Sector Ohio Valley. [FR Doc. 2010–19520 Filed 8–6–10; 8:45 am] BILLING CODE 9110–04–P POSTAL SERVICETM 39 CFR Part 111 Content of Periodicals Mail Postal ServiceTM Final rule; revised. The Postal Service is revising Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®) 707.3, to update ‘‘content requirements’’ on materials eligible for mailing at Periodicals prices with authorized Periodicals publications. DATES: Effective Date: August 9, 2010. FOR FURTHER INFORMATION CONTACT: Jerry Lease, 202–268–7264. SUPPLEMENTARY INFORMATION: The final rule titled ‘‘Content of Periodicals Mail’’ published by the Federal Register on SUMMARY: 1. The authority citation for part 165 continues to read as follows: ■ Authority: 33 U.S.C. 1226, 1231; 46 U.S.C. Chapter 701, 3306, 3703; 50 U.S.C. 191, 195; Jkt 220001 § 165.T08–0208 Safety Zone; Kanawha River Mile 56.7 to Mile 57.6 Charleston, WV. ACTION: PART 165—REGULATED NAVIGATION AREAS AND LIMITED ACCESS AREAS 13:27 Aug 06, 2010 2. Add § 165.T08–0208 is added to read as follows: ■ AGENCY: List of Subjects in 33 CFR Part 165 Harbors, Marine safety, Navigation (water), Reporting and recordkeeping requirements, Security measures, Waterways. ■ For the reasons discussed in the preamble, the Coast Guard amends 33 CFR Part 165 as follows: VerDate Mar<15>2010 33 CFR 1.05–1(g), 6.04–1, 6.04–6, and 160.5; Pub. L. 107–295, 116 Stat. 2064; Department of Homeland Security Delegation No. 0170.1. PO 00000 Frm 00019 Fmt 4700 Sfmt 4700 47717 July 20, 2010 (75 FR 41989–41991) is revised to incorporate minor changes in text and an earlier effective date. The DMM standards will be updated during its regular monthly update on September 7, 2010. After discussions with Periodicals customers, the Postal Service agreed to review the standards governing contents of Periodicals mail, and decided to update several standards. This rule removes the current advertising limitation on loose supplements, except for unwrapped copies of loose addressed supplements included in a mailing for an authorized Periodicals publication. The final rule also revises the regulations on pages, specifically multi-layer pages, giving publishers more latitude in page design. The provisions concerning the mailing of products and product samples have been updated and simplified. Finally, the standards governing protective covers and attachments have been updated for consistency with past rulings. This final rule was developed in collaboration with numerous publishers and Periodicals industry associations. Background In the 1980s, and again in the 1990s, the Postal Service undertook extensive reviews of the standards governing content that could be mailed as part of a periodical publication at Periodicals prices (formerly second-class rates). Advances in technology, and difficulty in applying the standards, were key factors in those reviews. On March 27, 1995, the Postal Service published a final rule in the Federal Register (60 FR 10021–10029) revising the standards. Since that time, the standards governing contents of a publication eligible for Periodicals prices have not changed, except for several minor modifications. In addition, there has been no discernable movement of printed advertising materials, or other matter, from Standard Mail to Periodicals mail. The changes to the standards reflected in this final rule concentrate on four areas of ‘‘content’’ provisions and mailpiece construction: • DMM 707.3.3.1, Pages. • DMM 707.3.3.5, Supplements. • DMM 707.3.4.3, Products. • DMM 707.3.5, Mailpiece Construction. Æ Specifically DMM 707.3.5.4, Without Mailing Wrapper. Æ and DMM 707.3.5.6, Cover Page and Protective Cover. Pages A requirement for all Periodicals publications is that they be comprised E:\FR\FM\09AUR1.SGM 09AUR1 47718 Federal Register / Vol. 75, No. 152 / Monday, August 9, 2010 / Rules and Regulations sroberts on DSKD5P82C1PROD with RULES of ‘‘printed sheets.’’ In the March 27, 1995 rulemaking, however, the printed sheet requirement was relaxed to allow small amounts of ‘‘fastening’’ material, such as grommets, string, and rubber bands, used to assemble a page. The Postal Service concluded at that time allowing such materials was not a significant deviation from the ‘‘printed sheet’’ rule because the changes were consistent with the existing practice of allowing Periodicals publications to be bound with staples, saddle stitching, or spiral binding. More recently, publishers have argued that the 1995 changes, unduly limit creativity in designing publications that appeal to their readers and advertisers. These publishers also point out advances in technology enable inclusion of sound devices and video as part of a printed page. Finally, they point out that private delivery companies do not impose similar restrictions on the delivery of their publications, nor are they prohibited from using such technologies in the newsstand editions of their publications. Accordingly, DMM 707.3.3.1a is revised to replace ‘‘fastening’’ with ‘‘nonpaper’’ in the first sentence to permit non-paper materials other than fastening materials in the construction of a multilayer page. This change would allow additional creativity in page design. The sentence ‘‘Not all elements that make up a multilayer page must be printed’’ is added to 3.3.1a, for additional transparency That sentence is currently incorporated in Customer Support Ruling (CSR) PS–234, titled ‘‘Multilayer pages in Periodicals Publications.’’ Finally, the sentence ‘‘In addition, multilayer pages may contain novel characteristics such as an LED display, a sound device, or battery operated movable parts’’ is added to 3.3.1a, to allow publishers to take advantage of current technologies, within the boundaries of mailable versus nonmailable matter as described in DMM 601. In addition, it should be noted that publishers continue to be required to adhere to the mailing standards governing the Periodicals price category claimed. Supplement Many publishers have considered the 25 percent nonadvertising standard for loose supplements to be burdensome, and inappropriate as a means of limiting advertising in Periodicals mail. It is often viewed as an unnecessary restriction on a publisher’s ability to choose whether to place advertising matter in the host publication or accompanying loose supplement. VerDate Mar<15>2010 13:27 Aug 06, 2010 Jkt 220001 Moreover, the existing standards are hard to apply. This problem exists for customers and postal personnel, as demonstrated by the numerous requests for guidance directed to the Pricing and Classification Service Center (PCSC) and headquarters Mailing Standards concerning what is advertising or nonadvertising matter. Often, when supplements are produced by third parties, it becomes particularly difficult to make such judgments. Contracts must be reviewed to evaluate the relationship(s) between parties. Payment arrangements by outside parties for the advertising portion of supplements must be examined in determining whether the material qualifies as nonadvertising matter. The Postal Service agrees that the 25 percent nonadvertising requirement should be eliminated except for separately addressed loose supplements mailed with the host publication outside a wrapper or polybag. The Postal Service is revising DMM 707.3.3.5 as follows: • In the first sentence of 3.3.5a., the words ‘‘on the front cover/page’’ are added to ensure that the required ‘‘Supplement to * * * ’’ endorsement is shown on the front of the supplement. • The words ‘‘contain at least 25% nonadvertising material and’’ are deleted from the first sentence of 3.3.5a. • The words ‘‘must contain at least 25% nonadvertising material’’ apply only to loose addressed supplements when a wrapper is not required. Product Samples Product samples in Periodicals are not new. However, no explicit DMM standard acknowledges product samples are mailable at Periodicals prices. Mailability at Periodicals prices of product samples is achieved by ‘‘altering’’ a product, such as by changing the ingredients in fragrance samples, limiting significantly the size of a cosmetics sample, and requiring a disclaimer that the sample ‘‘simulates’’ or is a ‘‘rendition’’ of an actual product. Preparation guidelines are contained in Customer Support Ruling (CSR) PS–273. However, the Postal Service finds these guidelines difficult to administer, with documentation and verification of compliance burdensome on publishers and postal personnel. In earlier rulemakings, the Postal Service expressed the view that applying the general requirement that all Periodicals publications must be formed of printed sheets is a sufficient standard to limit the inappropriate mailing of products and products samples at Periodicals prices (see DMM 707.4.5). Changes to the standards PO 00000 Frm 00020 Fmt 4700 Sfmt 4700 described in this rule will continue to exclude products such as stationery, cassettes, floppy disks, DVDs, CDs, and similar media, since they are not printed sheets. But allowing de minimis product samples will reduce the burden of the current guidelines. Consequently, and consistent with requests by many Periodicals publishers and Periodicals association representatives, the Postal Service has adopted a new provision in the DMM allowing product samples in de minimis form to be included as part of a printed sheet. This change will enhance both the value of some advertisements to the reader, and the overall value of the publication to the reader. Although not explicitly required, including the name of the host publication and the issue or issue date on the sample, and relating the sample to advertising or nonadvertising within the content of the host publication, will provide further support that the piece is properly prepared as a printed page (or a portion of a multilayer page) in the publication. Product samples may not be included in a Periodicals publication mailed at letter-sized prices. The combined weight of product samples in an issue of a Periodicals publication cannot exceed 3.3 ounces. Any product sample that is a ‘‘packet’’ is limited to a weight of no more than one ounce with a burst strength minimum of 3,000 pounds per square inch (PSI). Attachable product samples, including packets weighing no more than one ounce, may not be affixed to either the front or back cover page of a Periodicals publication, or permissible component of a Periodicals publication, even if the publication is enclosed in a wrapper. Placement of attachable product samples must conform to machinability and uniform thickness standards, and must be placed no closer than 3⁄4 inch from any open edge of any interior page. Publishers are aware that in an environment of ever-increasing automated processing by the Postal Service of all types of mail including letters, flats, and parcels, it is critical that Periodicals publications not impede postal processing or damage postal processing equipment. Accordingly, it is reemphasized that any mailpiece to which a product sample is added under this new provision must meet the standards for physical characteristics related to basic mailability and to the eligibility for the specific postage prices claimed. In addition, all of the mailability restrictions and prohibitions in DMM 601 apply. See specifically DMM 601.2.1, Packaging, and 601.10.5, E:\FR\FM\09AUR1.SGM 09AUR1 Federal Register / Vol. 75, No. 152 / Monday, August 9, 2010 / Rules and Regulations other securely affixed permissible components. Mailer Responsibility for Mailing Hazardous Materials. * Products Under impermissible mailpiece components, ‘‘products’’ are redefined to update the examples of impermissible products in Periodicals. The Postal Service adopts the following changes to Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), incorporated by reference in the Code of Federal Regulations. See 39 CFR 111.1. List of Subjects in 39 CFR Part 111 Administrative practice and procedure, Postal Service. ■ Accordingly, 39 CFR part 111 is amended as follows: PART 111—[AMENDED.] 1. The authority citation for 39 CFR part 111 continues to read as follows: ■ Authority: 5 U.S.C. 552(a); 13 U.S.C. 301– 307; 18 U.S.C. 1692–1737; 39 U.S.C. 101, 401, 403, 404, 414, 416, 3001–3011, 3201– 3219, 3403–3406, 3621, 3622, 3626, 3632, 3633, and 5001. 2. Revise the following sections of Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) as follows: ■ Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) * * 700 * * * 707 * * * * * * * 3.0 Physical Characteristics and Content Eligibility * sroberts on DSKD5P82C1PROD with RULES 3.3 * * * * Permissible Mailpiece Components 3.3.1 Pages * * * Pages are also subject to these standards: [Revise 3.3.1a. to replace ‘‘fastening’’ with ‘‘non-paper’’ materials in the first sentence and to include new language to further describe a multilayer page as follows:] a. Multilayer pages (including pages formed by sheets glued together and pages that have unusual shapes, such as cutouts, movable flaps, or ‘‘pop-ups’’) may include small amounts of non-paper material such as grommets, string, or rubber bands as needed to assemble the page. Not all elements that make up a multilayer page must be printed. In addition, multilayer pages may contain novel characteristics such as an LED display, a sound device, or battery operated movable parts. Multilayer pages may also be formed as pouches or pockets, but may contain only permissible loose enclosures (see 3.3.4) or VerDate Mar<15>2010 13:27 Aug 06, 2010 Jkt 220001 * * * * * * [Renumber current 3.3.9 and 3.3.10 as 3.3.10 and 3.3.11 accordingly, and add new 3.3.9 to provide for ‘‘product samples’’ in Periodicals publications as follows:] Periodicals * * * 3.3.5 Supplement * * * Supplements are also subject to these conditions as applicable: [Revise 3.3.5a. to make clear that the required supplement endorsement must be shown on the front/cover page. In addition, the requirement that a supplement to a bound Periodicals publication contain at least 25% nonadvertising is eliminated except for unwrapped loose supplements.] a. A loose supplement to a bound Periodicals publication must bear on the front/cover page the endorsement ‘‘Supplement to’’ followed by one of the following: The title of the publication, the name of the publisher, or ‘‘Periodicals Publication.’’ A bound publication with one or more supplements must be enclosed in a wrapper. However, a wrapper is not required when a loose supplement is included within the same mailing as the host publication, bears a proper delivery address, contains at least 25% nonadvertising material, and includes on the front/cover page the endorsement ‘‘Periodicals Supplement to’’ followed by the exact title and issue date of the host publication. The external dimensions of such unwrapped supplements may exceed those of the host publication provided they are of the same processing category as the host publication. If a supplement to a bound publication is formed of more than one sheet, all sheets making up the supplement must be bound together. * Special Standards * * 3.3.9 Product Samples Subject to the requirements in 3.3.1 and 3.4.5, product samples: Related to print advertising in the issue and are not offered for sale within the meaning of 3.4.2a and 3.4.3 may be included in a Periodicals publication as a page, or part of a multilayer page. Examples include, but are not limited to, a swatch of cloth; a paper towel as part of a printed page, or printed paper towel; a bandage; and fragrance, cosmetics, lotions, or edibles in packet form. The combined weight of product samples in an issue is limited to 3.3 ounces. Any product sample in the form of a packet is limited in total weight to no more than one ounce, but does not include the page weight upon which the packet is affixed. Packet product samples also must have a minimum burst strength of 3,000 pounds per square inch (psi). Travel size and similar small products in commercially available form or packaging do not qualify as permissible product samples, even if less than 3.3 ounces. In addition, CDs, DVDs, and similar media do not qualify as permissible product samples. Permissible product samples: a. Are not eligible with letter-size pieces; b. Must comply with hazmat standards (601.10.5); c. Must comply with machinability standards, e.g. uniform thickness (301.1.4); PO 00000 Frm 00021 Fmt 4700 Sfmt 4700 47719 d. Must not be attached to the front or back cover page of the host Periodicals publication, or any other permissible component; e. Must be secured in place (spine or tipon interior page) to prevent shifting (601.2.1); and, f. Must be placed at least 3⁄4 inch from all non-bound edges of any interior page. * 3.4 * * * * Impermissible Mailpiece Components * * * 3.4.3 * * Products [Revise 3.4.3 to update examples of impermissible ‘‘products’’ in Periodicals publications as follows:] Except as provided for in 3.3.9, products may not be mailed at Periodicals prices. Examples include stationery (such as pads of paper or blank printed forms); cassettes; floppy disks; CDs; DVDs; merchandise, including travel-size merchandise in commercially available form or packaging; and wall, desk, and blank calendars. Printed pages, including oversized pages and calendars, are not considered products if they are not offered for sale. * 3.5 * * * * Mailpiece Construction * * 3.5.4 Without Mailing Wrapper * * * [Revise the last sentence of 3.5.4 to allow for 3⁄4 inch clearance of any open edge on attachments to a Periodicals publication as follows:] When the mailpiece does not have a mailing wrapper, all the components of an unbound publication must be combined with and inserted inside the publication. Only enclosures mailable at Periodicals prices under 3.3.4 may be included loose inside a bound unwrapped publication. An enclosure under 3.3.3c, Enclosures at First-Class Mail or Standard Mail Prices, or 3.3.4, Loose Enclosures at Periodicals Prices, or a single sheet prepared as an attachment under 3.3.8c, may be securely attached along the bound edge on the outside of an unwrapped publication if it does not exceed any dimension of the cover of the publication and comes within 3⁄4 inch of any open edge. * * 3.5.6 Cover Page and Protective Cover * * * [Revise the first sentence of 3.5.6 to allow for 3⁄4 inch clearance of any open edge on a protective cover to a Periodicals publication as follows:] If the piece is not completely enclosed in a mailing wrapper, then any protective cover or cover page must cover both the front and back of the host publication and extend to within at least 3⁄4 inch of any open edge. Exception: Flat-size pieces may have short covers as provided in 301.3.5.2. If the host publication is bound, the protective cover must be permanently attached to the publication. * E:\FR\FM\09AUR1.SGM * * 09AUR1 * * 47720 Federal Register / Vol. 75, No. 152 / Monday, August 9, 2010 / Rules and Regulations We will publish an appropriate amendment to 39 CFR part 111 to reflect these changes. Neva R. Watson, Attorney, Legislative. [FR Doc. 2010–19619 Filed 8–6–10; 8:45 am] BILLING CODE 7710–12–P DEPARTMENT OF TRANSPORTATION National Highway Traffic Safety Administration 49 CFR Part 541 [Docket No. NHTSA–2009–0085] Final Theft Data; Motor Vehicle Theft Prevention Standard National Highway Traffic Safety Administration (NHTSA), Department of Transportation. ACTION: Publication of 2007 final theft data; Correction. AGENCY: The National Highway Traffic Safety Administration (NHTSA) published in the Federal Register of March 10, 2010, a document on thefts of model year (MY) 2007 passenger motor vehicles that occurred in calendar year (CY) 2007. The document was published with several errors. In that publication, a vehicle line was omitted from the theft rate data which affected the overall theft rate calculation, the number of vehicle lines above the 1990/ 1991 median theft rate and the vehicle rankings. Additionally, vehicle line names and production numbers were listed incorrectly. The republishing of this document in its entirety corrects those errors. This document publishes the final data on thefts of model year (MY) 2007 passenger motor vehicles that occurred in calendar year (CY) 2007. The final 2007 theft data indicated a decrease in the vehicle theft rate experienced in CY/MY 2007. The final theft rate for MY 2007 passenger vehicles stolen in calendar year 2007 is 1.85 thefts per thousand vehicles, a decrease of 11.1 sroberts on DSKD5P82C1PROD with RULES SUMMARY: VerDate Mar<15>2010 13:27 Aug 06, 2010 Jkt 220001 percent from the rate of 2.08 thefts per thousand in 2006. FOR FURTHER INFORMATION CONTACT: Ms. Deborah Mazyck, Office of International Policy, Fuel Economy and Consumer Programs, NHTSA, 1200 New Jersey Avenue, SE., Washington, DC 20590. Ms. Mazyck’s telephone number is (202) 366–0846. Her fax number is (202) 493– 2990. SUPPLEMENTARY INFORMATION: This final notice revises the Federal Register notice published on March 10, 2010 (75 FR 11005) which omitted a vehicle line from the theft rate list. This omission affected the theft rate calculation, the number of vehicle lines above the 1990/ 1991 median theft rate and the vehicle rankings. Additionally, vehicle line names and production numbers erroneously were not listed correctly. The document has been revised and is reprinted below in its entirety. NHTSA administers a program for reducing motor vehicle theft. The central feature of this program is the Federal Motor Vehicle Theft Prevention Standard, 49 CFR part 541. The standard specifies performance requirements for inscribing and affixing vehicle identification numbers (VINs) onto certain major original equipment and replacement parts of high-theft lines of passenger motor vehicles. The agency is required by 49 U.S.C. 33104(b)(4) to periodically obtain, from the most reliable source, accurate and timely theft data and publish the data for review and comment. To fulfill this statutory mandate, NHTSA has published theft data annually beginning with MYs 1983/84. Continuing to fulfill the § 33104(b)(4) mandate, this document reports the final theft data for CY 2007, the most recent calendar year for which data are available. In calculating the 2007 theft rates, NHTSA followed the same procedures it used in calculating the MY 2006 theft rates. (For 2006 theft data calculations, see 73 FR 60633, October 14, 2008). As in all previous reports, NHTSA’s data were based on information provided to NHTSA by the National Crime Information Center (NCIC) of the PO 00000 Frm 00022 Fmt 4700 Sfmt 4700 Federal Bureau of Investigation. The NCIC is a government system that receives vehicle theft information from nearly 23,000 criminal justice agencies and other law enforcement authorities throughout the United States. The NCIC data also include reported thefts of selfinsured and uninsured vehicles, not all of which are reported to other data sources. The 2007 theft rate for each vehicle line was calculated by dividing the number of reported thefts of MY 2007 vehicles of that line stolen during calendar year 2007 by the total number of vehicles in that line manufactured for MY 2007, as reported to the Environmental Protection Agency (EPA). The final 2007 theft data show a decrease in the vehicle theft rate when compared to the theft rate experienced in CY/MY 2006. The final theft rate for MY 2007 passenger vehicles stolen in calendar year 2007 decreased to 1.85 thefts per thousand vehicles produced, a decrease of 11.1 percent from the rate of 2.08 thefts per thousand vehicles experienced by MY 2006 vehicles in CY 2006. The data has shown an overall decreasing trend in theft rates since CY 1993, with periods of increase from one year to the next. For MY 2007 vehicles, out of a total of 206 vehicle lines, 15 lines had a theft rate higher than 3.5826 per thousand vehicles, the established median theft rate for MYs 1990/1991. (See 59 FR 12400, March 16, 1994). Of the 15 vehicle lines with a theft rate higher than 3.5826, 13 are passenger car lines, two are multipurpose passenger vehicle lines, and none are light-duty truck lines. The MY 2007 theft rate reduction is consistent with the general decreasing trend of theft rates over the past 15 years as indicated by Figure 1. We note, however, that the theft rate from 2003 to 2007 is virtually unchanged (1.84 to 1.85). This suggests that the progress made since 1992 may have reached the limits of current approaches to reducing vehicle thefts, and that some new approaches should be added. E:\FR\FM\09AUR1.SGM 09AUR1

Agencies

[Federal Register Volume 75, Number 152 (Monday, August 9, 2010)]
[Rules and Regulations]
[Pages 47717-47720]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-19619]


=======================================================================
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POSTAL SERVICE\TM\

39 CFR Part 111


Content of Periodicals Mail

AGENCY: Postal Service\TM\

ACTION: Final rule; revised.

-----------------------------------------------------------------------

SUMMARY: The Postal Service is revising Mailing Standards of the United 
States Postal Service, Domestic Mail Manual (DMM[supreg]) 707.3, to 
update ``content requirements'' on materials eligible for mailing at 
Periodicals prices with authorized Periodicals publications.

DATES: Effective Date: August 9, 2010.

FOR FURTHER INFORMATION CONTACT: Jerry Lease, 202-268-7264.

SUPPLEMENTARY INFORMATION: The final rule titled ``Content of 
Periodicals Mail'' published by the Federal Register on July 20, 2010 
(75 FR 41989-41991) is revised to incorporate minor changes in text and 
an earlier effective date. The DMM standards will be updated during its 
regular monthly update on September 7, 2010.
    After discussions with Periodicals customers, the Postal Service 
agreed to review the standards governing contents of Periodicals mail, 
and decided to update several standards. This rule removes the current 
advertising limitation on loose supplements, except for unwrapped 
copies of loose addressed supplements included in a mailing for an 
authorized Periodicals publication. The final rule also revises the 
regulations on pages, specifically multi-layer pages, giving publishers 
more latitude in page design. The provisions concerning the mailing of 
products and product samples have been updated and simplified. Finally, 
the standards governing protective covers and attachments have been 
updated for consistency with past rulings. This final rule was 
developed in collaboration with numerous publishers and Periodicals 
industry associations.

Background

    In the 1980s, and again in the 1990s, the Postal Service undertook 
extensive reviews of the standards governing content that could be 
mailed as part of a periodical publication at Periodicals prices 
(formerly second-class rates). Advances in technology, and difficulty 
in applying the standards, were key factors in those reviews. On March 
27, 1995, the Postal Service published a final rule in the Federal 
Register (60 FR 10021-10029) revising the standards.
    Since that time, the standards governing contents of a publication 
eligible for Periodicals prices have not changed, except for several 
minor modifications. In addition, there has been no discernable 
movement of printed advertising materials, or other matter, from 
Standard Mail to Periodicals mail.
    The changes to the standards reflected in this final rule 
concentrate on four areas of ``content'' provisions and mailpiece 
construction:
     DMM 707.3.3.1, Pages.
     DMM 707.3.3.5, Supplements.
     DMM 707.3.4.3, Products.
     DMM 707.3.5, Mailpiece Construction.
    [cir] Specifically DMM 707.3.5.4, Without Mailing Wrapper.
    [cir] and DMM 707.3.5.6, Cover Page and Protective Cover.

Pages

    A requirement for all Periodicals publications is that they be 
comprised

[[Page 47718]]

of ``printed sheets.'' In the March 27, 1995 rulemaking, however, the 
printed sheet requirement was relaxed to allow small amounts of 
``fastening'' material, such as grommets, string, and rubber bands, 
used to assemble a page. The Postal Service concluded at that time 
allowing such materials was not a significant deviation from the 
``printed sheet'' rule because the changes were consistent with the 
existing practice of allowing Periodicals publications to be bound with 
staples, saddle stitching, or spiral binding.
    More recently, publishers have argued that the 1995 changes, unduly 
limit creativity in designing publications that appeal to their readers 
and advertisers. These publishers also point out advances in technology 
enable inclusion of sound devices and video as part of a printed page. 
Finally, they point out that private delivery companies do not impose 
similar restrictions on the delivery of their publications, nor are 
they prohibited from using such technologies in the newsstand editions 
of their publications.
    Accordingly, DMM 707.3.3.1a is revised to replace ``fastening'' 
with ``non-paper'' in the first sentence to permit non-paper materials 
other than fastening materials in the construction of a multilayer 
page. This change would allow additional creativity in page design. The 
sentence ``Not all elements that make up a multilayer page must be 
printed'' is added to 3.3.1a, for additional transparency That sentence 
is currently incorporated in Customer Support Ruling (CSR) PS-234, 
titled ``Multilayer pages in Periodicals Publications.'' Finally, the 
sentence ``In addition, multilayer pages may contain novel 
characteristics such as an LED display, a sound device, or battery 
operated movable parts'' is added to 3.3.1a, to allow publishers to 
take advantage of current technologies, within the boundaries of 
mailable versus nonmailable matter as described in DMM 601.
    In addition, it should be noted that publishers continue to be 
required to adhere to the mailing standards governing the Periodicals 
price category claimed.

Supplement

    Many publishers have considered the 25 percent nonadvertising 
standard for loose supplements to be burdensome, and inappropriate as a 
means of limiting advertising in Periodicals mail. It is often viewed 
as an unnecessary restriction on a publisher's ability to choose 
whether to place advertising matter in the host publication or 
accompanying loose supplement.
    Moreover, the existing standards are hard to apply. This problem 
exists for customers and postal personnel, as demonstrated by the 
numerous requests for guidance directed to the Pricing and 
Classification Service Center (PCSC) and headquarters Mailing Standards 
concerning what is advertising or nonadvertising matter. Often, when 
supplements are produced by third parties, it becomes particularly 
difficult to make such judgments. Contracts must be reviewed to 
evaluate the relationship(s) between parties. Payment arrangements by 
outside parties for the advertising portion of supplements must be 
examined in determining whether the material qualifies as 
nonadvertising matter.
    The Postal Service agrees that the 25 percent nonadvertising 
requirement should be eliminated except for separately addressed loose 
supplements mailed with the host publication outside a wrapper or 
polybag. The Postal Service is revising DMM 707.3.3.5 as follows:
     In the first sentence of 3.3.5a., the words ``on the front 
cover/page'' are added to ensure that the required ``Supplement to * * 
* '' endorsement is shown on the front of the supplement.
     The words ``contain at least 25% nonadvertising material 
and'' are deleted from the first sentence of 3.3.5a.
     The words ``must contain at least 25% nonadvertising 
material'' apply only to loose addressed supplements when a wrapper is 
not required.

Product Samples

    Product samples in Periodicals are not new. However, no explicit 
DMM standard acknowledges product samples are mailable at Periodicals 
prices. Mailability at Periodicals prices of product samples is 
achieved by ``altering'' a product, such as by changing the ingredients 
in fragrance samples, limiting significantly the size of a cosmetics 
sample, and requiring a disclaimer that the sample ``simulates'' or is 
a ``rendition'' of an actual product. Preparation guidelines are 
contained in Customer Support Ruling (CSR) PS-273. However, the Postal 
Service finds these guidelines difficult to administer, with 
documentation and verification of compliance burdensome on publishers 
and postal personnel.
    In earlier rulemakings, the Postal Service expressed the view that 
applying the general requirement that all Periodicals publications must 
be formed of printed sheets is a sufficient standard to limit the 
inappropriate mailing of products and products samples at Periodicals 
prices (see DMM 707.4.5). Changes to the standards described in this 
rule will continue to exclude products such as stationery, cassettes, 
floppy disks, DVDs, CDs, and similar media, since they are not printed 
sheets.
    But allowing de minimis product samples will reduce the burden of 
the current guidelines. Consequently, and consistent with requests by 
many Periodicals publishers and Periodicals association 
representatives, the Postal Service has adopted a new provision in the 
DMM allowing product samples in de minimis form to be included as part 
of a printed sheet. This change will enhance both the value of some 
advertisements to the reader, and the overall value of the publication 
to the reader. Although not explicitly required, including the name of 
the host publication and the issue or issue date on the sample, and 
relating the sample to advertising or nonadvertising within the content 
of the host publication, will provide further support that the piece is 
properly prepared as a printed page (or a portion of a multilayer page) 
in the publication.
    Product samples may not be included in a Periodicals publication 
mailed at letter-sized prices. The combined weight of product samples 
in an issue of a Periodicals publication cannot exceed 3.3 ounces. Any 
product sample that is a ``packet'' is limited to a weight of no more 
than one ounce with a burst strength minimum of 3,000 pounds per square 
inch (PSI). Attachable product samples, including packets weighing no 
more than one ounce, may not be affixed to either the front or back 
cover page of a Periodicals publication, or permissible component of a 
Periodicals publication, even if the publication is enclosed in a 
wrapper. Placement of attachable product samples must conform to 
machinability and uniform thickness standards, and must be placed no 
closer than \3/4\ inch from any open edge of any interior page.
    Publishers are aware that in an environment of ever-increasing 
automated processing by the Postal Service of all types of mail 
including letters, flats, and parcels, it is critical that Periodicals 
publications not impede postal processing or damage postal processing 
equipment. Accordingly, it is reemphasized that any mailpiece to which 
a product sample is added under this new provision must meet the 
standards for physical characteristics related to basic mailability and 
to the eligibility for the specific postage prices claimed. In 
addition, all of the mailability restrictions and prohibitions in DMM 
601 apply. See specifically DMM 601.2.1, Packaging, and 601.10.5,

[[Page 47719]]

Mailer Responsibility for Mailing Hazardous Materials.

Products

    Under impermissible mailpiece components, ``products'' are 
redefined to update the examples of impermissible products in 
Periodicals.
    The Postal Service adopts the following changes to Mailing 
Standards of the United States Postal Service, Domestic Mail Manual 
(DMM), incorporated by reference in the Code of Federal Regulations. 
See 39 CFR 111.1.

List of Subjects in 39 CFR Part 111

    Administrative practice and procedure, Postal Service.

0
Accordingly, 39 CFR part 111 is amended as follows:

PART 111--[AMENDED.]

0
1. The authority citation for 39 CFR part 111 continues to read as 
follows:

    Authority: 5 U.S.C. 552(a); 13 U.S.C. 301-307; 18 U.S.C. 1692-
1737; 39 U.S.C. 101, 401, 403, 404, 414, 416, 3001-3011, 3201-3219, 
3403-3406, 3621, 3622, 3626, 3632, 3633, and 5001.


0
2. Revise the following sections of Mailing Standards of the United 
States Postal Service, Domestic Mail Manual (DMM) as follows:

Mailing Standards of the United States Postal Service, Domestic Mail 
Manual (DMM)

* * * * *

700 Special Standards

* * * * *

707 Periodicals

* * * * *

3.0 Physical Characteristics and Content Eligibility

* * * * *

3.3 Permissible Mailpiece Components

3.3.1 Pages

    * * * Pages are also subject to these standards:

[Revise 3.3.1a. to replace ``fastening'' with ``non-paper'' 
materials in the first sentence and to include new language to 
further describe a multilayer page as follows:]

    a. Multilayer pages (including pages formed by sheets glued 
together and pages that have unusual shapes, such as cutouts, 
movable flaps, or ``pop-ups'') may include small amounts of non-
paper material such as grommets, string, or rubber bands as needed 
to assemble the page. Not all elements that make up a multilayer 
page must be printed. In addition, multilayer pages may contain 
novel characteristics such as an LED display, a sound device, or 
battery operated movable parts. Multilayer pages may also be formed 
as pouches or pockets, but may contain only permissible loose 
enclosures (see 3.3.4) or other securely affixed permissible 
components.
* * * * *

3.3.5 Supplement

    * * * Supplements are also subject to these conditions as 
applicable:

[Revise 3.3.5a. to make clear that the required supplement 
endorsement must be shown on the front/cover page. In addition, the 
requirement that a supplement to a bound Periodicals publication 
contain at least 25% nonadvertising is eliminated except for 
unwrapped loose supplements.]

    a. A loose supplement to a bound Periodicals publication must 
bear on the front/cover page the endorsement ``Supplement to'' 
followed by one of the following: The title of the publication, the 
name of the publisher, or ``Periodicals Publication.'' A bound 
publication with one or more supplements must be enclosed in a 
wrapper. However, a wrapper is not required when a loose supplement 
is included within the same mailing as the host publication, bears a 
proper delivery address, contains at least 25% nonadvertising 
material, and includes on the front/cover page the endorsement 
``Periodicals Supplement to'' followed by the exact title and issue 
date of the host publication. The external dimensions of such 
unwrapped supplements may exceed those of the host publication 
provided they are of the same processing category as the host 
publication. If a supplement to a bound publication is formed of 
more than one sheet, all sheets making up the supplement must be 
bound together.
* * * * *
[Renumber current 3.3.9 and 3.3.10 as 3.3.10 and 3.3.11 accordingly, 
and add new 3.3.9 to provide for ``product samples'' in Periodicals 
publications as follows:]

3.3.9 Product Samples

    Subject to the requirements in 3.3.1 and 3.4.5, product samples: 
Related to print advertising in the issue and are not offered for 
sale within the meaning of 3.4.2a and 3.4.3 may be included in a 
Periodicals publication as a page, or part of a multilayer page. 
Examples include, but are not limited to, a swatch of cloth; a paper 
towel as part of a printed page, or printed paper towel; a bandage; 
and fragrance, cosmetics, lotions, or edibles in packet form. The 
combined weight of product samples in an issue is limited to 3.3 
ounces. Any product sample in the form of a packet is limited in 
total weight to no more than one ounce, but does not include the 
page weight upon which the packet is affixed. Packet product samples 
also must have a minimum burst strength of 3,000 pounds per square 
inch (psi). Travel size and similar small products in commercially 
available form or packaging do not qualify as permissible product 
samples, even if less than 3.3 ounces. In addition, CDs, DVDs, and 
similar media do not qualify as permissible product samples. 
Permissible product samples:
    a. Are not eligible with letter-size pieces;
    b. Must comply with hazmat standards (601.10.5);
    c. Must comply with machinability standards, e.g. uniform 
thickness (301.1.4);
    d. Must not be attached to the front or back cover page of the 
host Periodicals publication, or any other permissible component;
    e. Must be secured in place (spine or tip-on interior page) to 
prevent shifting (601.2.1); and,
    f. Must be placed at least \3/4\ inch from all non-bound edges 
of any interior page.
* * * * *

3.4 Impermissible Mailpiece Components

* * * * *

3.4.3 Products

[Revise 3.4.3 to update examples of impermissible ``products'' in 
Periodicals publications as follows:]

    Except as provided for in 3.3.9, products may not be mailed at 
Periodicals prices. Examples include stationery (such as pads of 
paper or blank printed forms); cassettes; floppy disks; CDs; DVDs; 
merchandise, including travel-size merchandise in commercially 
available form or packaging; and wall, desk, and blank calendars. 
Printed pages, including oversized pages and calendars, are not 
considered products if they are not offered for sale.
* * * * *

3.5 Mailpiece Construction

* * * * *

3.5.4 Without Mailing Wrapper

[Revise the last sentence of 3.5.4 to allow for \3/4\ inch clearance 
of any open edge on attachments to a Periodicals publication as 
follows:]

    When the mailpiece does not have a mailing wrapper, all the 
components of an unbound publication must be combined with and 
inserted inside the publication. Only enclosures mailable at 
Periodicals prices under 3.3.4 may be included loose inside a bound 
unwrapped publication. An enclosure under 3.3.3c, Enclosures at 
First-Class Mail or Standard Mail Prices, or 3.3.4, Loose Enclosures 
at Periodicals Prices, or a single sheet prepared as an attachment 
under 3.3.8c, may be securely attached along the bound edge on the 
outside of an unwrapped publication if it does not exceed any 
dimension of the cover of the publication and comes within \3/4\ 
inch of any open edge.
* * * * *

3.5.6 Cover Page and Protective Cover

[Revise the first sentence of 3.5.6 to allow for \3/4\ inch 
clearance of any open edge on a protective cover to a Periodicals 
publication as follows:]

    If the piece is not completely enclosed in a mailing wrapper, 
then any protective cover or cover page must cover both the front 
and back of the host publication and extend to within at least \3/4\ 
inch of any open edge. Exception: Flat-size pieces may have short 
covers as provided in 301.3.5.2. If the host publication is bound, 
the protective cover must be permanently attached to the 
publication.
* * * * *

[[Page 47720]]

    We will publish an appropriate amendment to 39 CFR part 111 to 
reflect these changes.

Neva R. Watson,
Attorney, Legislative.
[FR Doc. 2010-19619 Filed 8-6-10; 8:45 am]
BILLING CODE 7710-12-P
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