Tart Cherries Grown in the States of Michigan, New York, Pennsylvania, Oregon, Utah, Washington, and Wisconsin; Recommended Decision on Proposed Amendment of Marketing Agreement and Order No. 930, 31719-31730 [2010-13348]
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Proposed Rules
Federal Register
Vol. 75, No. 107
Friday, June 4, 2010
This section of the FEDERAL REGISTER
contains notices to the public of the proposed
issuance of rules and regulations. The
purpose of these notices is to give interested
persons an opportunity to participate in the
rule making prior to the adoption of the final
rules.
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 930
[Docket No. AO–370–A8; AMS–FV–06–0213;
FV07–930–2]
Tart Cherries Grown in the States of
Michigan, New York, Pennsylvania,
Oregon, Utah, Washington, and
Wisconsin; Recommended Decision
on Proposed Amendment of Marketing
Agreement and Order No. 930
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AGENCY: Agricultural Marketing Service,
USDA.
ACTION: Proposed rule and opportunity
to file exceptions.
SUMMARY: This recommended decision
invites written exceptions to proposed
amendments to Marketing Agreement
and Order No. 930 (order), which
regulates the handling of tart cherries
grown in Michigan, New York,
Pennsylvania, Oregon, Utah,
Washington, and Wisconsin. Seven
amendments were proposed by the
Cherry Industry Administrative Board
(Board), which is responsible for local
administration of the order. These
proposed amendments would:
Authorize changing the primary reserve
capacity associated with the volume
control provisions of the order;
authorize establishment of a minimum
inventory level at which all remaining
product held in reserves would be
released to handlers for use as free
tonnage; establish an age limitation on
product placed into reserves; revise the
nomination and election process for
handler members on the Board; revise
Board membership affiliation
requirements; and update order
language to more accurately reflect
grower and handler participation in the
nomination and election process in
districts with only one Board
representative. In addition, the
Agricultural Marketing Service (AMS)
proposed to make any such changes as
may be necessary to the order to
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conform to any amendment that may
result from the hearing.
This decision does not recommend
the Board proposal to revise the voting
requirements necessary to approve a
Board action.
The proposals are designed to provide
flexibility in administering the volume
control provisions of the order and to
update Board nomination, election, and
membership requirements. The
proposed amendments are intended to
improve the operation and
administration of the order.
DATES: Written exceptions must be filed
by July 6, 2010.
ADDRESSES: Written exceptions should
be filed with the Hearing Clerk, U.S.
Department of Agriculture, room 1031–
S, Washington, DC 20250–9200, Fax:
(202) 720–9776 or via the internet at
https://www.regulations.gov, or to Martin
Engeler at the E-mail address provided
in the FOR FURTHER INFORMATION
CONTACT section. All comments should
reference the docket number and the
date and page number of this issue of
the Federal Register. Comments will be
made available for public inspection in
the Office of the Hearing Clerk during
regular business hours, or can be viewed
at: https://www.regulations.gov.
All comments submitted in response
to this rule will be included in the
record and will be made available to the
public. Please be advised that the
identity of the individuals or entities
submitting the comments will be made
public on the Internet at the address
provided above.
FOR FURTHER INFORMATION CONTACT:
Martin Engeler, Marketing Order
Administration Branch, Fruit and
Vegetable Programs, AMS, USDA, 2202
Monterey Street, Suite 102–B, Fresno,
California 93721; telephone: (559) 487–
5110, Fax: (559) 487–5906; or Marc
McFetridge, Marketing Order
Administration Branch, Fruit and
Vegetable Programs, AMS, USDA, 1400
Independence Avenue, SW., Stop 0237,
Washington, DC 20250–0237; telephone:
(202) 720–1509, Fax: (202) 720–8938, or
E-mail: Martin.Engeler@usda.gov or
Marc.McFetridge@usda.gov.
Small businesses may request
information on this proceeding by
contacting Jay Guerber, Marketing Order
Administration Branch, Fruit and
Vegetable Programs, AMS, USDA, 1400
Independence Avenue SW., Stop 0237,
Washington, DC 20250–0237;
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Telephone: (202) 720–2491, Fax: (202)
720–8938, E-mail:
Jay.Guerber@usda.gov.
Prior
document in this proceeding: Notice of
Hearing issued on February 5, 2007, and
published in the February 7, 2007, issue
of the Federal Register (72 FR 5646).
This action is governed by the
provisions of sections 556 and 557 of
title 5 of the United States Code and is
therefore excluded from the
requirements of Executive Order 12866.
SUPPLEMENTARY INFORMATION:
Preliminary Statement
Notice is hereby given of the filing
with the Hearing Clerk of this
recommended decision with respect to
the proposed amendments to Marketing
Order 930 regulating the handling of tart
cherries grown in Michigan, New York,
Pennsylvania, Oregon, Utah,
Washington, and Wisconsin, and the
opportunity to file written exceptions
thereto. Copies of this decision can be
obtained from Martin Engeler whose
address is listed above.
This recommended decision is issued
pursuant to the provisions of the
Agricultural Marketing Agreement Act
of 1937, as amended (7 U.S.C. 601 et
seq.), hereinafter referred to as the ‘‘Act’’,
and the applicable rules of practice and
procedure governing the formulation of
marketing agreements and orders (7 CFR
Part 900).
The proposed amendments are based
on the record of public hearings held
February 21 and 22, 2007, in Grand
Rapids, Michigan and March 1 and 2,
2007, in Provo Utah. Notice of this
hearing was published in the Federal
Register on February 7, 2007 (72 FR
5646). The notice of hearing contained
proposals submitted by the Board.
The proposed amendments were
recommended by the Board and initially
submitted to AMS on December 16,
2005. Additional information was
submitted in June 2006 at the request of
AMS and a determination was
subsequently made to schedule this
matter for hearing.
The proposed amendments to the
order recommended by the Board are
summarized below.
1. Amend § 930.50 of the order to
authorize changing the primary reserve
capacity associated with the volume
control provisions of the order.
2. Amend § 930.54 of the order to
authorize establishment of a minimum
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inventory level at which all remaining
product held in reserves would be
released to handlers for use as free
tonnage.
3. Amend § 930.55 to establish an age
limitation on product placed into
reserves.
4. Amend § 930.32 to revise the voting
requirements necessary to approve a
Board action.
5. Amend § 930.23 to revise the
nomination and election process for
handler members on the Board;
6. Amend § 930.20 to revise Board
membership affiliation requirements.
7. Amend § 930.23 to update order
language to more accurately reflect
grower and handler participation in the
nomination and election process in
Districts with only one Board
representative.
In addition to the proposed
amendments to the order, AMS
proposes the following:
8. To make any such changes as may
be necessary to the order to conform to
any amendments that may result from
the hearing.
One amendment proposed by the
Board is not being recommended for
adoption and is discussed in this
decision.
Twenty-one industry witnesses
testified at the hearing. These witnesses
consisted of tart cherry producers and
handlers in the production area, and
Board staff. The majority of the
witnesses testified in favor of the
proposed amendments, while some
were opposed to various proposals.
At the conclusion of the hearing, the
Administrative Law Judge established a
deadline of May 30, 2007, for interested
persons to file proposed findings and
conclusions or written arguments and
briefs based on the evidence received at
the hearing. Two briefs were filed. One
was in support of all the proposed
amendments and one was opposed to
most of the proposals.
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Material Issues
The material issues presented on the
record of hearing are as follows:
(1) Whether to amend the order to
authorize changing the primary reserve
capacity through informal rulemaking;
(2) Whether to amend the order to
authorize establishment of a minimum
inventory level at which all remaining
product held in reserves would be
released to handlers for use as free
tonnage;
(3) Whether to amend the order to
establish an age limitation on product
placed into reserves;
(4) Whether to amend the order to
revise the voting requirements necessary
to approve a Board action;
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(5) Whether to amend the order to
revise the nomination and election
process for handler members on the
Board;
(6) Whether to amend the order to
revise Board membership affiliation
requirements; and
(7) Whether to amend order language
regarding the nomination and election
process in districts with only one Board
representative.
Findings and Conclusions
The following findings and
conclusions on the material issues are
based on evidence presented at the
hearing and the record thereof.
Material Issue Number 1—Authority To
Change the Primary Reserve Capacity
The order should be amended to
authorize changing the primary reserve
capacity through the informal
rulemaking process rather than the
formal rulemaking process. Such a
change could occur no more than once
per crop year, and a recommendation
from the Board to USDA to make such
a change must be made by September 30
of the preceding crop year. Any change
made to the reserve capacity would
remain in effect until further modified.
Prior to making a recommendation to
change the reserve capacity, the Board
should consider appropriate factors
when making such a recommendation.
Section 930.50 of the order specifies
procedures concerning establishment of
volume control in the form of free and
restricted percentages applied to the
cherries handlers acquire from growers
in a given crop year. Applying the free
percentage to the cherries acquired by
handlers results in a quantity of free
tonnage cherries, and applying the
restricted percentage results in a
quantity of restricted cherries applicable
to regulated handlers. Free tonnage
cherries may be disposed of by handlers
in any market outlet. Restricted cherries
may be released to handlers for market
expansion opportunities or to augment
supplies in free market outlets. They
may also be disposed of in certain
outlets not competitive with normal
market outlets, according to procedures
specified in the order.
Section 930.50(i) provides for the
establishment of a primary reserve and
a secondary reserve. The first 50-million
pounds of reserve established by
applying the reserve percentages to the
aggregate quantity of cherries acquired
by handlers is placed in a primary
reserve. Any reserve cherries in excess
of the 50-million-pound limitation, or
cap, are placed into a secondary reserve.
Product from the secondary reserve
cannot be released until all cherries in
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any primary reserve have been released.
Currently, formal rulemaking is required
to change the 50-million-pound cap on
the primary reserve.
The Board proposed amending the
order to authorize changing the 50million-pound limitation on the primary
reserve through the informal rulemaking
process rather than through the formal
rulemaking process, as is currently
required. Under the proposal, a change
to the reserve cap could not be made
more than once per year, and a
recommendation from the Board to
make such a change must be made prior
to September 30 of the preceding crop
year.
Witnesses testified that the proposed
amendment is primarily procedural in
nature, and would add flexibility to the
order. They testified that the current
process needed to change the reserve
limitation (formal rulemaking) is
lengthier than the informal rulemaking
process. Witnesses indicated that if this
amendment is adopted it would provide
a more efficient and timely process for
changing the reserve capacity.
Witnesses testified that the cap could be
either increased or decreased through
this process.
Witnesses testified that the topic of
reserves is of great importance and
interest to the industry, and it is
desirable that a full discussion of the
issues occur prior to changing the
reserve limitation. They further
indicated that the informal rulemaking
process would provide ample
opportunity for a thorough discussion
and analysis of the pertinent issues
prior to making a recommendation to
the USDA for changing the reserve cap.
Witnesses further stated that the order’s
voting requirements for a ‘‘supermajority’’ to approve a Board action
would ensure that a high level of
industry agreement is reached before
any recommended change could be
made. Witnesses also pointed out that
the Board itself cannot implement an
informal rulemaking change. Such
changes are recommended to the USDA,
and are only implemented after informal
rulemaking by USDA. Witnesses
testified that changes to the primary
reserve capacity through informal
rulemaking should be made no more
than one time per year to prevent any
market disruption that could occur by
changing it more frequently. The
proposed requirement that any change
must be recommended no later than
September 30 of the prior year would
allow all industry participants to be
fully aware of the regulation well in
advance of its implementation.
Proponents of the proposal presented
testimony indicating that changes in the
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industry have occurred which may
warrant a change in the primary reserve
inventory cap in the future. Handlers
are obligated to provide cherry products
to meet their reserve obligation, and
they currently produce a broader
spectrum of products than when the
order was formulated in 1996. In the
past, the primary product produced and
sold was frozen cherries; the product
mix is now more diverse with increased
amounts of products such as dried
cherries, frozen concentrate, and single
strength juice being marketed. Because
there is now a wider variety of cherry
products produced, held in inventory,
and sold than in the past, it may be
necessary at some point to increase the
reserve capacity so the industry can
adequately supply buyer’s needs with
reserve product if and when the reserve
is released. Witnesses testified that
industry production and sales
information is more accurate and more
readily available now than in the past,
which contributes to the need for the
marketing order and its rules and
regulations to be responsive to changes
in a more timely manner.
Additional testimony suggested that it
may be desirable to increase the reserve
cap in the future due to an anticipated
increase in demand and sales. In 2002,
the industry experienced an extremely
short crop, and sales in subsequent
years decreased as buyers sourced
product from different suppliers or used
substitute products. It is anticipated that
the industry will ultimately regain lost
sales and eventually increase demand,
especially with the support of a new
industry-wide promotion program
recently implemented. An increase in
demand and annual sales could warrant
an increase in the reserve capacity at
some point in the future. For example,
if annual demand increases, and the
industry has a short crop like in 2002,
it would be in a better position to
adequately supply markets if a larger
reserve is in place.
Witnesses opposed to the proposal
indicated that the current 50-millionpound cap has worked well for the
industry. When the order was
promulgated, a 50-million-pound
reserve was considered to be an
appropriate level, and would help
prevent a large inventory buildup. A
previous tart cherry marketing order in
effect from 1971 to 1987 was not as
effective as it could have been because
there was no cap on the reserve, which
led to the buildup of excessively large
inventories. This situation ultimately
contributed to the demise of that
program, according to testimony.
One witness testified that it is good
business practice to carry approximately
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25 percent of annual sales in inventory.
A 50-million-pound reserve is thus
appropriate for the industry because
annual industry sales have been in the
range of 200 million pounds in recent
years. If the industry carries too large a
reserve, grower returns could be
negatively affected because the demand
for tart cherries is relatively inelastic,
according to the witness.
Another witness testified that current
features of the order allow adequate
reserve product to be made available to
augment market supplies. There is no
need to increase the reserve cap for that
purpose, according to the witness.
The witness further testified that the
50-million-pound reserve capacity was a
core element of the order when it was
promulgated, and its intended use was
to manage supplies wisely. According to
the witness, no evidence was presented
at the hearing that warrants a specific
change to the reserve capacity.
However, the witness stated that if a
change in the reserve capacity is
appropriate in the future, any change
should be subject to specific,
measurable criteria for the Board to
consider. As discussed below, such
consideration should be part of the
Board’s analysis and recommendation to
USDA.
This proposal would not increase the
50-million-pound primary reserve
capacity. The amendment, if adopted,
would only change the process by
which a future revision in the reserve
capacity could be effectuated if
conditions warrant.
The record shows that industry and
market conditions change over time,
and there may be circumstances that
would warrant a change in the reserve
capacity. Allowing such a change to be
made through informal rather than
formal rulemaking would add flexibility
to the order by providing the industry
with an additional tool to respond to
industry and market conditions in a
more timely and efficient manner.
Hearing testimony indicated that it is
desirable to for the Board to conduct a
full and thorough analysis when
recommending changes to key elements
in marketing order programs, such as
volume control provisions. This
includes the impacts of any proposed
change on producers and handlers.
Witnesses testified that it is also
desirable to attain a high level of
agreement among industry members
before regulatory changes are
implemented.
There can be benefits in allowing
changes to be made to program
requirements through informal
rulemaking rather than formal
rulemaking. As with all
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recommendations for informal
rulemaking, USDA expects the Board to
fully consider and analyze pertinent
factors when making recommendations
to change the reserve capacity.
In consideration of the record, USDA
recommends that Section 930.50(i) be
revised to authorize changing the
reserve capacity from its current 50million-pound limit through informal
rulemaking. Such a change should only
occur once per year, and any
recommendation for a change should be
made by the Board to USDA no later
than September 30 of the preceding
year. Any change would remain in effect
until subsequently modified through
informal rulemaking. The requirement
to make any such changes no more than
one time per year would help to ensure
that the industry has sufficient time to
plan and respond to the change, and the
requirement that any change must be
recommended no later that September
30 of the prior year would allow
sufficient time to implement the change.
In addition, the super-majority voting
requirement of the Board will help to
ensure that any recommendation for a
change to the reserve capacity has a
high level of support.
For the above reasons, the proposed
amendment to § 930.50(i) is
recommended for adoption.
Material Issue Number 2—Authority to
Establish a Minimum Inventory Level
at Which Reserves Would Be Released
The order should be amended to add
the authority for the Board to establish
a minimum inventory level at which
cherries held in the primary and
secondary reserves would be released
and made available to handlers as free
tonnage. This change would allow the
Board to clear out the primary reserve
and subsequently the secondary reserve
when a specified inventory level of tart
cherries is reached. The specified
inventory level would be established by
the Secretary through informal
rulemaking upon recommendation of
the Board.
Section 930.54 of the order specifies
different uses and conditions for release
of cherries placed in inventory reserve.
Reserve cherries may be released from
the primary or secondary reserve if
demand is greater than supply in
commercial outlets, if the Board
recommends a portion or the entire
reserve inventory be released for sale in
designated markets, or the cherries are
to be used in certain exempt outlets.
Section 930.55 of the order provides
authority and establishes parameters for
a primary reserve, including a
maximum quantity of product that can
be held in primary reserve inventories.
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Section 930.57 provides authority and
parameters for a secondary reserve.
Quantities of product in excess of the
maximum amount established in the
primary reserve may be placed in the
secondary reserve.
Section 930.57(d) of the order states,
in part, that ‘‘No cherries may be
released from the secondary reserve
until all cherries in any primary
inventory reserve established under
§ 930.55 have been released.’’ Based on
the language in § 930.57(d) handlers
cannot access the secondary reserve if
any cherries remain in the primary
reserve. In addition, the current
provisions of the order do not allow the
Board to require handlers to release all
inventory held in their portion of the
primary reserve. The proposed
amendment would authorize the
Secretary, upon recommendation of the
Board to establish a minimum inventory
level at which all remaining cherries
held in the primary and secondary
reserve would be released and made
available to handlers as free tonnage.
Witnesses testified that because
handlers cannot access the secondary
reserve until the primary reserve is
completely depleted, minimal amounts
left in the primary reserve can create
problems for the industry. According to
testimony, this may occur when
handlers do not take full advantage of
opportunities to utilize their portion of
the primary reserve and carry minimum
inventories in the primary reserve.
Therefore, a minimal amount of
inventory remaining in the primary
reserve of one or a few handlers can
prevent the rest of the industry from
accessing the secondary reserve. In
effect, this can prevent the majority of
the industry from clearing out excess
reserve inventories.
The record indicates that there should
be a way to access the secondary reserve
when there is a minimal amount of
product remaining in the primary
reserve and handlers are not willing or
are unable to completely deplete their
reserve inventories. The proposed
amendment would provide a way to
clear out small amounts of primary
reserve and provide access to secondary
reserve inventories when necessary.
According to the record,
implementation of this amendment
could also reduce costs associated with
administering the reserve program. A
significant portion of the Board staff’s
time is directed at tracking reserve
inventory by reviewing reports from
handlers and also performing on-site
reviews of records and verification of
handler inventories. Once the reserve is
released, it is no longer necessary for
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Board staff to track the reserve
inventory.
Similar to the Board staff, handlers
also incur costs in maintaining reserves.
These costs include the cost of storage
and the costs associated with tracking
inventory levels. If the storage time is
reduced, the cost to handlers will also
be reduced.
Witnesses stated that when inventory
levels reach a minimal amount, the
costs of tracking inventory at the Board
and handler level, plus storage costs,
outweigh any potential benefit from
carrying inventory in the primary
reserve.
According to witnesses, the intent of
this proposal would be to authorize the
Board, through informal rulemaking, to
establish the inventory level at which
the Board could release reserves when
levels are minimal.
The proposed amendment, if
implemented, has the potential to
positively impact the market by
allowing for the sale of more tart
cherries than the current order provides.
One witness testified against the
proposal. The witness stated that no
quantification of the potential cost
savings was offered by the proponents.
The witness suggested as an alternative
that the Board propose or recommend a
volume level at which the cost of
regulation exceeds the benefit. However,
no such proposal was offered at the
hearing.
The proposed amendment would not
establish a specific quantity at which
primary reserves would be released.
Witnesses testified that the intent of the
proposed amendment is for the
Secretary to establish the level through
informal rulemaking after discussion
and recommendation of the Board.
Pertinent factors would be considered
and analyzed during that process. No
proposal to establish a specific level at
which the reserve would be released
was presented at the hearing. The Board
is made up of a diverse industry group
that ensures that all issues will be
discussed, and with USDA oversight,
the appropriate threshold would be
established. Establishing the minimum
inventory level through informal
rulemaking would ensure broad support
due to the two-thirds super majority
vote needed for Board approval and
recommendation to the Secretary. Once
the minimum inventory level is
established, the Board staff would
administer the reserve release.
According to the record, providing
authority to establish a minimum
inventory level at which reserves would
be released through the informal
rulemaking process would provide
additional flexibility in administering
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the reserve program. If the Board
ultimately recommends a minimum
level at which reserves would be
released, it would help the industry to
access secondary reserves in certain
situations. It could also help reduce
costs associated with the tracking and
storing of minimal amounts of reserve
product by handlers and Board staff.
Based on the record evidence, USDA
recommends amending the order as
proposed by the Board by adding
§ 930.54(d) to authorize the Secretary,
upon recommendation of the Board, to
establish a minimum inventory level at
which all remaining product held in
reserves would be released to handlers
for use as free tonnage.
Material Issue Number 3—
Establishment of a Minimum Age
Limitation on Product Placed Into
Reserves
The order should be amended to
establish a minimum age limitation on
products placed into reserves.
Currently, there is no age limitation on
products carried in the reserves. Product
carried in storage can deteriorate over
time and is more difficult to sell than
product stored for a shorter period.
Section 930.55 of the order specifies
parameters for cherries placed into
reserves. Reserve cherries can be in the
form of frozen, canned, dried, or
concentrated juice.
According to witness testimony, the
marketing order and its inventory
reserve provisions were crafted with the
idea that market forces would generally
define the products carried in the
reserve. Handlers are given the option of
carrying whatever form and whatever
type of product they choose in the
reserve. There are no quality standards
applied to products placed into
reserves, nor is there a limitation
regarding the age of products that can be
carried in the reserve. This has created
a situation where handlers can carry
product that is several years old in the
reserve inventories. Witnesses testified
that because product quality
deteriorates over time, poor quality
product is often carried in reserve
inventory.
According to the record, one of the
main rationales for the establishment of
the reserve program was the concept
that the release of reserve inventories in
low production years would support the
long-term marketing efforts of the
industry. This can only be achieved if
the reserve products released are
acceptable to the market. Establishing a
minimum age limitation on reserve
product would prevent product that has
deteriorated over time from being held
in reserve inventories. This would
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ultimately aid the industry in its
marketing efforts by having better
quality products available when
reserves are released to the market.
One witness testified that the
marketing order currently has authority
to regulate the quality of cherries held
in reserves. If the Board wants to
regulate the quality of reserve product,
it should do so through that authority.
The witness further testified that the
Board’s proposal to limit the age of
cherries placed in reserve would not
prevent handlers from placing lowgrade cherries in reserve, and that such
cherries can be challenging to sell.
Other witnesses acknowledged that
the order contains authority to regulate
the quality of cherries held in reserves,
and this can be done through
establishing minimum grade, quality,
and condition requirements. However,
witnesses also testified that the industry
has chosen not to implement grade and
quality standards with respect to
products carried in the reserve.
According to witness testimony,
establishing and complying with
minimum grade and quality standards
would be expensive to the industry due
to inspection costs, inventory
management costs, and added costs
associated with monitoring and tracking
product grade. Witnesses testified that a
more practical solution for the industry
is to establish an age limitation on
reserve products. Since tart cherry
products deteriorate over time and
generally have a shelf life of up to three
years according to testimony, placing an
age limitation of three years on reserve
product should help to ensure reserve
product is of marketable quality.
Based on the record evidence, USDA
recommends amending § 930.55(b) as
proposed by the Board to require that
products placed into reserve inventory
must have been produced in the current
or preceding two crop years.
Material Issue Number 4—Revise
Voting Requirements Necessary to
Approve a Board Action
The order should not be amended to
revise the number of votes necessary to
approve a Board action.
Section 930.32 establishes the quorum
requirements for Board meetings and
the voting requirements necessary to
approve Board actions. This section
specifies that two-thirds of the members
of the Board, including alternates acting
for absent members, shall constitute a
quorum. It further specifies that for any
action of the Board to pass, two-thirds
of the entire Board must vote in favor
of such action.
The Board proposed amending the
voting requirement in § 930.32 to
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specify that for any action of the Board
to pass, at least two-thirds of those
present at the meeting must vote in
support of such action. The quorum
requirement would not change under
the proposal.
Witnesses in favor of this proposal
believe the current voting requirement
can give members who are not in
attendance at meetings an undue
influence on the outcome of votable
issues. Witnesses believed that because
the current requirement for passing a
Board action is based on a favorable
vote of at least two-thirds of the entire
Board membership, any vacant Board
position at a meeting results in the
equivalent of a ‘‘no’’ vote on all votable
issues. Witnesses further testified that
the current requirement may encourage
members to not attend a meeting if they
do not want to discuss the merits of an
issue, and that their non-attendance has
an impact on the outcome of any vote
taken at the meeting. The proposed
amendment, according to proponents,
would encourage members to attend
meetings because they would no longer
have an impact on the outcome of Board
actions by virtue of their absence. If the
proposal is implemented, members
would have more incentive to attend
meetings in order to discuss, vote, and
have an impact on Board actions,
according to witnesses. Witnesses also
testified that improved meeting
attendance would lead to increased
interaction and discussion of industry
issues among Board members.
Witnesses asserted that the current
voting requirements are unnecessarily
restrictive. The current requirements
could allow a small minority of Board
members to effectively block an action
that may be favored by the majority of
the Board. For example, with an 18 or
19-member Board, six members could
block an action favored by 13 members.
An example cited at the hearing
referenced a specific Board meeting
where 15 of 19 members were present.
The required number of votes to pass a
Board action was 13. It was testified that
a small minority of three members were
not supportive of an issue that the
majority of Board members favored,
which prevented the Board from taking
an action it may have otherwise taken.
Witnesses opposed to this proposed
change testified that the proposed
change to the voting requirements could
create a situation where a minority
number of Board members could
approve an action. For example, if the
Board consisted of 19 members and
there were 13 members present at a
meeting, an action could be passed by
an affirmative vote of nine members.
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Nine members would represent only 47
percent of the 19 Board members.
Witnesses opposed to the proposal
also testified that the proposed change
could increase the possibility that
members affiliated with a common sales
constituency or region could dominate
the Board and Board actions. This effect
could be amplified if the proposed
amendment to § 930.20 (see material
issue #6) is adopted. That particular
proposal could result in an increase in
the number of Board members affiliated
with a common sales constituency
under certain circumstances.
Witness testimony also contended
that there is no evidence that the current
voting requirements are ineffective.
Lacking any evidence to the contrary,
the arguments used in implementing the
current voting requirements are as valid
now as when they were originally
implemented, according to one witness.
The contention that a vacant Board
position at a meeting automatically
results in a ‘‘no’’ vote on all votable
issues is not correct. If a Board seat is
vacant at a meeting, the vacant seat
would not be recorded in vote counts.
In contrast however, under the order,
voting requirements do not change
based on the number of members
present at the meeting. It takes a fixed
number of votes to pass a Board action,
regardless of the number of members in
attendance at a meeting. Thus, if a
member was absent from a meeting, that
member’s absence would have the same
impact on a vote as if the member was
present and voted ‘‘no’’.
According to statistics presented at
the hearing regarding attendance at past
Board meetings, there was nonattendance of members in 20 of the past
40 Board meetings. Of the 20 meetings
with members not in attendance, 17 of
those meetings had one member absent,
two meetings had two absent members,
and one meeting had four absences.
These statistics indicate that lack of
attendance of Board members has not
been an overriding problem at Board
meetings. In fact, only 3.4% of the
available Board seats have been
unrepresented in the 40 meetings for
which statistics were provided. Further,
the statistics do not indicate there is an
attendance problem from any particular
region or district. Given the size of the
Board (18 or 19 members, depending on
production levels in the districts), and
the geographic disbursement of
members and travel involved to attend
meetings, the meeting attendance record
is very high. On a percentage basis,
nearly 97 percent of available Board
seats were filled in the 40 meetings for
which statistics were provided.
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Record testimony indicated that the
Board tries to reach consensus on issues
coming before it. Most actions taken by
the Board are unanimous or very close
to unanimous, indicating a high degree
of support for Board actions.
The current super-majority voting
requirements were intentionally
incorporated into the order when it was
promulgated and subsequently
amended. The requirements were
designed to help ensure a high degree of
support for issues at the Board level.
According to the order’s promulgation
record, the current voting requirements
were incorporated into the order to
ensure that the industry majority
supports actions of the Board, and that
minority interests are addressed.
Further, the requirements were intended
in part to ensure that a single sales
constituency would not have a
controlling interest on the Board. The
record evidence does not refute that
these same issues are valid today.
Further, the evidence does not show
that the current voting requirements are
having an undue impact on Board
actions or functions or that lack of
attendance has caused an undue
influence on the outcome of Board
actions.
The record evidence does not support
changing the voting requirements under
the order. For the reasons discussed
herein, USDA recommends that
proposed amendment to § 930.32(a) not
be adopted.
Material Issue Number 5—Revise
Nomination and Election Process for
Handler Members on the Board
The order should be amended to
require a handler to receive support
from handler(s) that handled at least
five percent of the average production of
tart cherries handled in the applicable
district in order to be eligible to
participate as a candidate in an election
for Board membership. The order
should also be amended to require a
handler to receive support from
handler(s) that handled at least five
percent of the average production of tart
cherries handled in the applicable
district in order to be elected by the
industry and recommended to the
Secretary for Board membership.
Section 930.23 specifies procedures
and criteria for growers and handlers to
be nominated as candidates for Board
membership. It also specifies
procedures and criteria for candidates to
be elected by the industry for
recommendation to the Secretary for
Board membership.
To be nominated as a Board
candidate, a handler must be nominated
by one or more handlers, other than the
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nominee, from the applicable district. If
there are fewer than two handlers in the
district, a handler can nominate him or
herself. To be elected by the industry for
recommendation to the Secretary, the
successful handler candidate is the
candidate receiving the most votes. Each
eligible handler is entitled to one vote,
and there is no weight given to the
individual votes based on the volume of
cherries handled.
The amendment proposed by the
Board would provide additional criteria
for being nominated as a handler
candidate and being elected by the
industry for recommendation for a
handler position on the Board. The
proposed additional criteria for a person
to be nominated as a handler candidate
would require the prospective candidate
to attain support from another handler
or handlers whose combined tonnage
handled represents at least five percent
of the average production handled in
the applicable district. If a handler
attained this five percent support, he or
she could then be a candidate in the
election. A successful candidate would
then be required to similarly receive
support (through the balloting process)
from another handler or handlers whose
combined tonnage represented no less
than five percent of the average
production handled in the applicable
district. Of the candidates who received
support from handlers representing at
least five percent of the average
production in the district, the candidate
with the most votes would be
recommended to the Secretary for Board
membership.
Witnesses testified that handler
members on the Board should at least
have support of a minimum amount of
tonnage handled in the applicable
district to help ensure they represent the
interests of handlers in the district.
Obtaining support from handlers
representing at least five percent of the
volume in the district was considered to
be reasonable, and would not be an
overly burdensome amount of support
to obtain. Witnesses also testified that
under the order’s current provisions,
handlers representing a small amount of
volume could attain and potentially
control the handler seats on the Board.
Witnesses indicated that it would not be
equitable to the handlers representing
the vast majority of production if this
situation was to occur.
Testimony was also provided at the
hearing regarding application of this
proposed amendment in conjunction
with the proposed amendment to
§ 930.20(g) addressed in material issue
number six. It was discussed that if a
potential handler candidate for Board
membership could not achieve support
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from handlers handling five percent of
the average production in a district, that
should not prevent him or her from
serving on the Board if it would prevent
a sales constituency conflict from
occurring as provided in § 930.20(g). (A
sales constituency conflict is considered
to exist if two persons from the same
district are affiliated with the same sales
constituency.)
Record testimony supports requiring a
minimum level of support for a handler
to be elected to the Board. A provision
to require members to have support
from their peers representing at least
five percent of the volume in the district
would help to ensure that commercial
handler interests in the applicable
district are being represented. Such a
provision would not preclude a small
handler from serving on the Board. It
would only require a handler to garner
a minimum level of support from
industry peers in order to serve on the
Board. The provision would establish a
minimum threshold of support in terms
of volume handled to represent the
constituents in the district.
However, testimony also was
provided at the hearing regarding
application of the proposed amendment
in conjunction with the proposed
amendment to § 930.20(g) addressed in
material issue number six. As discussed
in material issue number six, USDA
agrees with testimony indicating that if
a potential handler candidate for Board
membership could not achieve support
from handlers handling five percent of
the average production in a district, that
should not prevent him or her from
serving on the Board if it would prevent
a sales constituency conflict from
occurring as provided in § 930.20(g). (A
sales constituency conflict is considered
to exist if two persons from the same
district are affiliated with the same sales
constituency.)
Record evidence supports adopting
the Board’s proposal by amending
§ 930.23(b)(2) and § 930.23(c)(3)(ii) of
the order to require handler candidates
seeking nomination to the Board to
receive support from handler(s) that
handled at least five percent of the
average production of tart cherries
handled in the district in which he or
she is seeking the position. Record
evidence also supports adding
provisions to § 930.23(b)(2) and
§ 930.23(c)(3)(ii) that would conform
this section to the proposed
amendments to § 930.20(g) regarding
sales constituency affiliation. USDA
recommends adoption of this
amendment as proposed, with changes
as noted.
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Material Issue Number 6—Revise
Board Membership Affiliation
Requirements
The order should be amended to
revise Board membership affiliation
requirements to allow more than one
Board member per district from being
affiliated with the same sales
constituency if it cannot be avoided.
Section 930.20(g) of the order
currently provides that no more than
one Board member may be from, or
affiliated with, a single sales
constituency in those districts with
more than one seat on the Board. A sales
constituency is defined in § 930.16 as
‘‘* * * a common marketing
organization or brokerage firm or
individual representing a group of
handlers or growers * * *’’ The purpose
of this provision is to achieve a fair and
balanced representation on the Board
and to prevent any one sales
constituency from gaining control of the
Board.
The proposed amendment would add
a proviso to the prohibition limiting the
number of Board members from a sales
constituency in districts with more than
one member. The proviso states that the
sales constituency prohibition shall not
apply in a district where such a conflict
cannot be avoided.
Witnesses supporting this proposed
amendment testified that the current
order provisions recently prevented
District 7, the State of Utah, from
attaining its full complement of
positions on the Board. Section
930.20(b) provides that districts with
greater than 10 million pounds of
production and less than 40 million
pounds are entitled to two seats on the
Board. Based on this provision, the State
of Utah is entitled to two positions on
the Board. However, a situation
occurred in recent years where there
were no eligible persons willing to serve
on the Board from Utah who were
affiliated with a different sales
constituency than the existing Board
member, as required by Section
930.30(g). Witnesses testified that
despite extensive outreach efforts, they
were only able to locate one eligible
candidate from a different sales
constituency, but that person had no
interest in serving on the Board.
Because of this situation, there was one
vacant Utah seat on the Board. Utah was
unable to achieve its full complement of
positions on the Board pursuant to
§ 930.20(b) of the order. Witnesses
believed that a fair and equitable
process was not being well served in
this situation, and that a conflict exists
between sections 930.20(b), which
allocates Utah two positions on the
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Board, and 930.20(g), which prevents
two members from the same sales
constituency in the same district from
serving on the Board.
The proposed amendment is intended
to prevent this type of situation from
occurring. Witnesses testified that a
district’s right to representation on the
Board is more important than the
requirement that Board members from
the same District not be affiliated with
the same sales constituency.
One witness expressed reservations
about the proposed amendment. He
indicated that a potential increase in the
number of Board members affiliated
with the same sales constituency may
not promote diversity of views on the
Board. The witness also stated that this
proposal would not be desirable if the
proposed change to the voting
requirements is adopted. The witness
suggested an alternative idea would be
to divide the State of Utah into two
districts for Board representation
purposes. However, the witness did not
present a specific alternative proposal or
any information or analysis
demonstrating how this would address
the problem.
The record indicates that the Board’s
proposal would address the issue of
ensuring that the various districts under
the order would be able to maintain
their share of representation on the
Board.
The provisions of the proposed
amendment would allow two Board
members from a district to be affiliated
with the same sales constituency if it
cannot be avoided. An example given at
the hearing regarding when a sales
constituency conflict could not be
avoided was if there were no other
persons willing and able to serve on the
Board from a particular district from a
different sales constituency. Witnesses
were questioned about the possible
implementation of this proposed
amendment and the proposed
amendment under material issue
number five that would require a
handler Board member candidate to
achieve support from handlers
representing at least five percent of the
production in the District in order to
run for a position and be elected to the
Board. Some witnesses testified that if
the only qualified candidate in a
particular district that was not affiliated
with the same sales constituency as the
other Board member from that district
could not achieve the five percent
support, then that person should be able
to serve on the Board to avoid having
two members from the same district
affiliated with the same sales
constituency. Other witnesses testified
that if such a situation occurred, the
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candidate should not be allowed to
serve on the Board, and if another
qualified candidate from the same sales
constituency as the existing member
was available and met the five percent
criterion, that candidate should be able
to serve.
The record is clear that if there are no
willing and eligible candidates available
to serve on the Board from a different
sales constituency than the existing
member(s), then it should be
permissible to allow two members from
the same sales constituency to serve so
that each district achieves its share of
representation. In order to appropriately
address the issue that generated this
proposal while avoiding two members
on the Board from the same sales
constituency, USDA concludes that it is
reasonable to not apply the five percent
requirements discussed in material
issue number five in these
circumstances. Accordingly, as
provided in material issue number five,
language is added to conform and
clarify the two sections of the order.
Record evidence supports amending
§ 930.20(g) to revise Board membership
affiliation requirements to allow more
than one Board member per district
from being affiliated with the same sales
constituency if such a conflict cannot be
avoided. USDA recommends adoption
of this amendment as proposed.
Material Issue Number 7—Update
Order Language
Section 930.23 of the order should be
revised to update order language to
more accurately reflect grower and
handler participation in the nomination
and election process in districts with
only one Board representative. Section
930.20 establishes the calculations for
the number of representatives on the
Board to which each district is entitled.
Based on the calculations established in
§ 930.20, the number of Board
representatives can vary from year to
year due to shifts in production levels
in various districts.
Sections 930.23(b)(5) and (c)(4)
specifically reference Districts 5, 6, 8
and 9 in regard to the nomination and
election process. Those were the
districts entitled to one Board seat when
the order was initially promulgated.
However, districts that are entitled to
one Board seat have changed over time
due to shifts in production. Amending
§ 930.23(b)(5) and (c)(4) by removing the
specific references to Districts 5, 6, 8
and 9 and replacing it with generic
language to cover any district that is
entitled to only one Board
representative based on the
representation calculation established in
§ 930.20 would update order language to
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accommodate changes in production
patterns in the tart cherry industry. This
amendment is intended to simply
update language rather than alter the
meaning of order provisions in any way.
Witnesses supported this proposed
amendment at the hearing and there was
no opposition expressed.
The record evidence supports
amending § 930.23(b)(5) and (c)(4) as
proposed.
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Conforming Changes
The Agricultural Marketing Service
also proposed to make such changes as
may be necessary to the order to
conform to any amendment that may
result from the hearing. Except as
previously discussed, the Department
has identified no additional conforming
changes.
Small Business Considerations
Pursuant to the requirements set forth
in the Regulatory Flexibility Act (RFA),
AMS has considered the economic
impact of this action on small entities.
Accordingly, AMS has prepared this
initial regulatory flexibility analysis.
The purpose of the RFA is to fit
regulatory actions to the scale of
business subject to such actions so that
small businesses will not be unduly or
disproportionately burdened. Marketing
orders and amendments thereto are
unique in that they are normally
brought about through group action of
essentially small entities for their own
benefit.
Small agricultural producers have
been defined by the Small Business
Administration (SBA) (13 CFR 121.201)
as those having annual receipts of less
than $750,000. Small agricultural
service firms, which include handlers
regulated under the order, are defined as
those with annual receipts of less than
$6,500,000.
There are approximately 40 handlers
of tart cherries subject to regulation
under the order and approximately 900
producers of tart cherries in the
regulated area. A majority of the
producers and handlers are considered
small entities according to the SBA’s
definition.
The geographic region regulated
under the order covers the states of
Michigan, New York, Oregon,
Pennsylvania, Utah, Washington, and
Wisconsin. Acreage devoted to tart
cherry production in the regulated area
has declined in recent years. According
to data presented at the hearing, bearing
acreage in 1987–88 totaled 50,050 acres;
by 2006–2007 it had declined to 37,200
acres. Michigan accounts for 74 percent
of total U.S. bearing acreage with 27,700
bearing acres. Utah is second, with a
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reported 2,800 acres, or approximately
eight percent of the total. The remaining
states’ acreage ranges from 700 to 2,000
acres.
Production of tart cherries can
fluctuate widely from year to year. The
magnitude of these fluctuations is one of
the most pronounced for any
agricultural commodity in the United
States, and is due in large part to
weather related conditions during the
bloom and growing seasons. This
fluctuation in supplies presents a
marketing challenge for the tart cherry
industry because demand for the
product is relatively static. In addition,
the demand for tart cherries is inelastic,
which means a change in the supply has
a proportionately larger change in the
price level.
Authorities under the order include
volume regulation, promotion and
research, and grade and quality
standards. Volume regulation is used
under the order to augment supplies
during short supply years with product
placed in reserves during large supply
years. This practice is intended to
reduce the annual fluctuations in
supplies and corresponding fluctuations
in prices.
The Board is comprised of
representatives from all producing areas
based on the volume of cherries
produced in those areas. The Board
consists of a mix of handler and grower
members, and a member that represents
the public. Board meetings where
regulatory recommendations and other
decisions are made are open to the
public. All members are able to
participate in Board deliberations, and
each Board member has an equal vote.
Others in attendance at meetings are
also allowed to express their views.
The Board appointed a subcommittee
to consider amendments to the
marketing order. The subcommittee met
several times for this purpose, and
ultimately recommended several
amendments to the order. The Board
subsequently requested that USDA
conduct a hearing to consider the
proposed amendments. The views of all
participants were considered
throughout this process.
In addition, the hearing to receive
evidence on the proposed amendments
was open to the public and all
interested parties were invited and
encouraged to participate and express
their views.
The proposed amendments are
intended to provide additional
flexibility in administering the volume
control provisions of the order, and to
update Board nomination, election, and
membership requirements. The
amendments are intended to improve
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the operation and administration of the
order. Record evidence indicates the
proposals are intended to benefit all
producers and handlers under the order,
regardless of size.
Proposal 1—Adding the Authority to
Change the Primary Reserve Capacity
The proposal described in Material
Issue No. 1 of this recommended
decision would amend § 930.50 of the
order to authorize changing the primary
reserve capacity associated with the
volume provisions of the order through
informal rulemaking. Changing the
reserve capacity currently requires
amendment of the order through the
formal rulemaking process.
The order establishes a fixed quantity
of 50-million pounds of tart cherries and
tart cherry products that can be held in
the primary reserve. Any reserve
product in excess of the 50-millionpound limitation must be placed in the
secondary reserve.
Free tonnage product can be sold to
any market outlet, but most shipments
are sold domestically, which is
considered the primary market. Reserve
product can be used only in specific
outlets which are considered secondary
markets. These secondary markets
include development of export markets,
new product development, new
markets, and government purchases.
When the order was promulgated, a
50-million-pound limitation was placed
on the capacity of the primary reserve.
Proponents of the current order
proposed a limitation on the quantity of
product that could be placed into the
primary reserve. That limitation was
incorporated into the order, and can
only be changed through the formal
rulemaking process.
Economic data presented when the
order was promulgated indicated that a
reserve program could benefit the
industry by managing fluctuating
supplies. Witnesses at the February and
March 2007 hearing indicated the order
has been successful in this regard.
However, the record indicated that the
order could be more flexible in allowing
modifications to the 50-million-pound
limitation should conditions warrant
such a change in the future.
If the reserve capacity was changed,
costs associated with storing product in
reserves could also change. In addition,
to the extent such a change could affect
supplies in the marketplace; returns to
both growers and handlers could also be
affected.
Any Board recommendation to change
the reserve capacity would be required
to be implemented through the informal
rulemaking process. As part of the
informal rulemaking process, USDA
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expects that any Board recommendation
would include an analysis of the
pertinent factors and issues, including
the impact of a proposed regulation on
producers and handlers. Any change to
the reserve capacity would be
implemented only with analysis of the
expected economic impact on the
affected entities.
Proposal 2—Adding the Authority To
Establish a Minimum Inventory Level
at Which Reserves Would Be Released
The proposal described in Material
Issue No. 2 would amend § 930.54 of the
order to provide the Board with the
authority to establish a minimum
inventory level at which reserves would
be released and made available to
handlers as free tonnage. If
implemented, the proposed amendment
would allow the Board to clear out the
primary reserve and subsequently the
secondary reserve when a specified
minimum inventory level of tart
cherries is reached. The specified
minimum level would be established
through the informal rulemaking
process.
Under current order provisions,
handlers cannot access the secondary
reserve until the primary reserve is
empty. Based on current language of the
order, one handler who has not
completely disposed of or otherwise
fulfilled its reserve obligation can
prevent access to the secondary reserve.
The proposed amendment would
allow the Board to clear out the primary
reserve when inventory levels are at a
minimum level in order to provide the
industry access to secondary reserve
inventories.
If the amendment were implemented,
costs to both handlers and the Board
could be reduced. Handlers incur costs
in maintaining reserves. According to
the record, these costs include the cost
of storage, which can be in the range of
$.01 per pound per month. Handlers
also incur costs associated with tracking
their own inventory levels. Witnesses
stated that when inventory levels reach
a minimal amount the costs of tracking
inventory outweighs the benefit from
carrying inventory in the primary
reserve.
A significant portion of the Board
staff’s time is directed at tracking
reserve inventory maintained at
handlers’ facilities. Hearing witnesses
testified that while it is difficult to
quantify the exact value of the Board
staff’s time to conduct these activities,
the time could be better spent on other
industry issues, and it is unnecessary to
track minimal levels of inventory.
The proposed amendment, if
implemented, could have a positive
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impact on the market. As inventories are
released from the reserves, products
could be sold, generating revenue for
the industry. This proposed
amendment, if implemented, is
expected to reduce costs to handlers and
the Board, thus having a positive
economic impact.
Proposal 3—Establishing an Age
Limitation on Products Placed Into
Reserves
The proposal described in Material
Issue No. 3 would amend § 930.55 to
require that products placed in reserves
must have been produced in the current
or immediately preceding two crop
years. If implemented, this proposed
amendment would allow the Board to
place an age limit on products carried
in the reserve. The purpose of the
amendment would be to help ensure
that products of saleable quality are
maintained in reserve inventories.
Witness supported the proposed
amendment by stating that it would add
credibility to product quality for all
products carried in the reserve.
Currently, handlers can carry products
they have no intention of selling just to
meet their reserve obligation. This
amendment would require handlers to
rotate product in their reserve
inventory, thus preventing them from
maintaining the same product in the
reserve year after year. Product held in
inventory tends to deteriorate over time.
When reserve product is ultimately
released for sale to meet market
demand, this proposed amendment
would help ensure the reserve product
available is in saleable condition and
can satisfy the market’s needs. Assuring
product is available to satisfy the market
helps to foster long term market
stability.
In terms of costs, handlers may
experience some minimal costs
associated with periodically rotating
product through their reserve inventory.
It would be difficult to estimate such
costs because they would vary
depending upon each handler’s
operation. To the extent costs would be
increased, they would be proportionate
to each handler’s share of the entire
industry’s reserve inventory. Each
handler’s reserve inventory obligation is
based on the handler’s share of the total
crop handled. Thus, small handlers
would not be disproportionately
burdened.
It is anticipated that the benefits of
providing a good quality product in
reserves to ultimately supply markets
when needed would outweigh any costs
associated with implementation of this
amendment.
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Proposal 4—Revision of Voting
Requirements To Approve Board
Actions
The proposal submitted by the Board
in Material Issue No. 4 would revise
voting requirements under § 930.32 of
the order. Current requirements provide
that any action of the Board requires a
two-thirds vote of the entire Board. The
proposal would allow passage of a
Board action with a two-thirds vote of
those present at a meeting. USDA
denied this proposal and will not
change the voting requirements for
reasons specified earlier in this
recommended decision.
Proposal 5—Revision of Nomination
and Election Process for Handler
Members on the Board
The proposal submitted by the Board
in Material Issue No. 5 relates to
nomination and election of Board
members under § 930.23 of the order. It
would require a handler to receive
support from handlers that handled at
least five percent of the average
production of tart cherries in the
applicable district in order to be a
candidate and to be elected by the
industry and recommended to the
Secretary for Board membership.
Under the current order, there is no
accounting for handler volume in the
nomination and balloting process. Each
handler is entitled to one equal vote.
This proposal would continue to allow
each handler to have one vote, but
would also require handler candidates
to be supported by handlers
representing at least five percent of the
average production in the applicable
district to be eligible to run for a Board
position and to be elected by the
industry for recommendation to the
Secretary. This would help to ensure
that handler members on the Board
represent the interests of handlers in
their district that account for at least a
minimal percentage of the volume in the
district.
This proposed amendment is not
anticipated to have a significant
economic impact on small businesses. It
only affects the nomination and election
criteria for membership on the Board by
adding volume as an element of support
to help ensure that Board membership
reflects the interests of its constituency.
All handlers, regardless of size, will
continue to be able to participate in the
nomination and election process. The
process would continue to allow for
both small and large handlers to be
represented on the Board.
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Proposal 6—Revision of Board
Membership Affiliation Requirements
The Board’s proposal discussed in
Material Issue No. 6 would amend
§ 930.20 to allow more than one Board
member to be affiliated with the same
sales constituency from the same
district, if such a conflict cannot be
avoided.
Currently, § 930.20 does not allow
more than one Board member to be
affiliated with the same sales
constituency from the same district
under any circumstances. The purpose
of this provision is to prevent any one
sales constituency from having a
controlling influence on Board issues
and actions. However, a situation
occurred in District 7, Utah, where this
particular provision of the order did not
allow the district from having two
representatives on the Board, as it was
entitled to under section 930.20 (b) of
the order. In that situation, the only
candidates willing to serve on the Board
from Utah were affiliated with the same
sales constituency. Thus Utah was only
able, under the marketing order rules, to
seat one of the two Board
representatives it was entitled to.
The proposed amendment is designed
to prevent this problem from occurring
in the future by allowing more than one
Board member affiliated with the same
sales constituency to represent a
district, if such a sales constituency
conflict cannot be avoided. The hearing
record is clear that the sales
constituency provision should not
prevent a district from having its
allocated number of seats on the board
if there are eligible candidates willing to
serve on the Board.
This amendment is not expected to
have an economic impact on growers or
handlers. It relates to representation on
the Board, and is intended to help
ensure each area covered under the
order has the opportunity to achieve its
allocated representation on the Board.
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Proposal 7—Update Order Language to
Accurately Reflect Grower and Handler
Participation in the Nomination and
Election Process in Districts With Only
One Board Representative
The proposal described in Material
Issue No. 7 would amend § 930.23 to
revise and update order language to
more accurately reflect grower and
handler participation in the nomination
and election process in districts with
only one Board representative.
Sections 930.23(b)(5) and (c)(4)
specifically reference Districts 5, 6, 8
and 9 in regard to the nomination and
election process. Those were the
districts entitled to one Board seat when
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the order was initially promulgated.
However, districts that are entitled to
one Board seat have changed over time
due to shifts in production. Amending
§ 930.23(b)(5) and (c)(4) by removing the
specific references to Districts 5, 6, 8
and 9 and replacing it with generic
language to cover any district that is
entitled to only one Board
representative based on the
representative calculation established in
§ 930.20 would update order language to
better reflect the constantly changing
tart cherry industry.
This amendment updates order
language to remove incorrect references
to district representation in the event
production shifts occur. It has no
economic impact on handlers, growers,
or any other entities.
Interested persons were invited to
present evidence at the hearing on the
probable regulatory and informational
impacts of the proposed amendments to
the order on small entities. The record
evidence is that some of the proposed
amendments may result in some
minimal cost increases while others will
result in cost decreases. To the extent
there are any cost increases, the benefits
of the proposed changes are expected to
outweigh the costs. In addition, changes
in costs as a result of these amendments
would be proportional to the size of
businesses involved and would not
unduly or disproportionately impact
small entities. The informational impact
of proposed amendments is addressed
in the Paperwork Reduction Act
discussion that follows.
USDA has not identified any relevant
Federal rules that duplicate, overlap or
conflict with this proposed rule. These
amendments are intended to improve
the operation and administration of the
order to the benefit of the industry.
Board meetings regarding these
proposals as well as the hearing date
and location were widely publicized
throughout the tart cherry industry, and
all interested persons were invited to
attend the meetings and the hearing,
and to participate in Board deliberations
on all issues. All Board meetings and
the hearing were public forums and all
entities, both large and small, were able
to express views on these issues.
Finally, interested persons are invited to
submit information on the regulatory
and informational impacts of this action
on small businesses.
A 30-day comment period is provided
to allow interested persons to respond
to this proposal. Thirty days is deemed
appropriate because these proposed
changes have been widely publicized
and the Board and industry would like
to avail themselves of the opportunity to
implement the changes as soon as
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possible. All written exceptions timely
received will be considered and a
grower referendum will be conducted
before any of these proposals are
implemented.
AMS is committed to complying with
the E–Government Act, to promote the
use of the Internet and other
information technologies to provide
increased opportunities for citizen
access to Government information and
services, and for other purposes.
Paperwork Reduction Act
Information collection requirements
for Part 930 are currently approved by
the Office of Management and Budget
(OMB), under OMB Number 0581–0177,
Tart Cherries Grown in the States of
Michigan, New York, Pennsylvania,
Oregon, Utah, Washington, and
Wisconsin. Implementation of these
proposed amendments would not trigger
any changes to those requirements. It is
possible that a change to the reporting
requirements may occur in the future if
the Board believes it would be necessary
to assist in program compliance efforts.
Should any such changes become
necessary in the future, they would be
submitted to OMB for approval.
As with all Federal marketing order
programs, reports and forms are
periodically reviewed to reduce
information requirements and
duplication by industry and public
sector agencies.
Civil Justice Reform
The amendments to Marketing Order
930 proposed herein have been
reviewed under Executive Order 12988,
Civil Justice Reform. They are not
intended to have retroactive effect. If
adopted, the proposed amendments
would not preempt any State or local
laws, regulations, or policies, unless
they present an irreconcilable conflict
with this proposal.
The Act provides that administrative
proceedings must be exhausted before
parties may file suit in court. Under
section 608c(15)(A) of the Act, any
handler subject to an order may file
with USDA a petition stating that the
order, any provision of the order, or any
obligation imposed in connection with
the order is not in accordance with law
and request a modification of the order
or to be exempted therefrom. A handler
is afforded the opportunity for a hearing
on the petition. After the hearing, USDA
would rule on the petition. The Act
provides that the district court of the
United States in any district in which
the handler is an inhabitant, or has his
or her principal place of business, has
jurisdiction to review USDA’s ruling on
the petition, provided an action is filed
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no later than 20 days after the date of
the entry of the ruling.
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Rulings on Briefs of Interested Persons
Briefs, proposed findings and
conclusions, and the evidence in the
record were considered in making the
findings and conclusions set forth in
this recommended decision. To the
extent that the suggested findings and
conclusions filed by interested persons
are inconsistent with the findings and
conclusions of this recommended
decision, the requests to make such
findings or to reach such conclusions
are denied.
General Findings
The findings hereinafter set forth are
supplementary to the findings and
determinations which were previously
made in connection with the issuance of
the marketing agreement and order; and
all said previous findings and
determinations are hereby ratified and
affirmed, except insofar as such findings
and determinations may be in conflict
with the findings and determinations set
forth herein.
(1) The marketing agreement and
order, as amended, and as hereby
proposed to be further amended, and all
of the terms and conditions thereof,
would tend to effectuate the declared
policy of the Act;
(2) The marketing agreement and
order, as amended, and as hereby
proposed to be further amended,
regulate the handling of tart cherries
grown in the production area (the States
of Michigan, New York, Oregon,
Pennsylvania, Utah, Washington, and
Wisconsin) in the same manner as, and
are applicable only to, persons in the
respective classes of commercial and
industrial activity specified in the
marketing agreement and order upon
which a hearing has been held;
(3) The marketing agreement and
order, as amended, and as hereby
proposed to be further amended, are
limited in their application to the
smallest regional production area which
is practicable, consistent with carrying
out the declared policy of the Act, and
the issuance of several orders applicable
to subdivisions of the production area
would not effectively carry out the
declared policy of the Act;
(4) The marketing agreement and
order, as amended, and as hereby
proposed to be further amended,
prescribe, insofar as practicable, such
different terms applicable to different
parts of the production area as are
necessary to give due recognition to the
differences in the production and
marketing of tart cherries grown in the
production area; and
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(5) All handling of tart cherries grown
in the production area as defined in the
marketing agreement and order, is in the
current of interstate or foreign
commerce or directly burdens,
obstructs, or affects such commerce.
A 30-day comment period is provided
to allow interested persons to respond
to this proposal. Thirty days is deemed
appropriate because these proposed
changes have been widely publicized
and implementation of the changes, if
adopted, would be desirable to benefit
the industry as soon as possible. All
written exceptions timely received will
be considered and a grower referendum
will be conducted before any of these
proposals are implemented.
List of Subjects in 7 CFR Part 930
Marketing agreements, Reporting and
recordkeeping requirements, Tart
cherries.
For the reasons set forth in the
preamble, 7 CFR Part 930 is proposed to
be amended as follows:
PART 930—TART CHERRIES GROWN
IN THE STATES OF MICHIGAN, NEW
YORK, PENNSYLVANIA, OREGON,
UTAH, WASHINGTON, AND
WISCONSIN
1. The authority citation for 7 CFR
part 930 continues to read as follows:
Authority: 7 U.S.C. 601–674.
2. Revise paragraph (g) of § 930.20 to
read as follows:
§ 930.20
Establishment and membership.
*
*
*
*
*
(g) In order to achieve a fair and
balanced representation on the Board,
and to prevent any one sales
constituency from gaining control of the
Board, not more than one Board member
may be from, or affiliated with, a single
sales constituency in those districts
having more than one seat on the Board;
Provided, That this prohibition shall not
apply in a district where such a conflict
cannot be avoided. There is no
prohibition on the number of Board
members from differing districts that
may be elected from a single sales
constituency which may have
operations in more than one district.
However, as provided in § 930.23, a
handler or grower may only nominate
Board members and vote in one district.
*
*
*
*
*
3. Revise paragraphs (b)(2) and (b)(5),
redesignate paragraph (c)(3) as
paragraph (c)(3)(i), add a new paragraph
(c)(3)(ii), and revise paragraph (c)(4) of
§ 930.23 to read as follows:
§ 930.23
*
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Nomination and election.
*
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*
Fmt 4702
*
Sfmt 4702
31729
(b) * * *
(2) In order for the name of a handler
nominee to appear on an election ballot,
the nominee’s name must be submitted
with a petition form, to be supplied by
the Secretary or the Board, which
contains the signature of one or more
handler(s), other than the nominee, from
the nominee’s district who is or are
eligible to vote in the election and that
handle(s) a combined total of no less
than five percent (5%) of the average
production, as that term is used
§ 930.20, handled in the district.
Provided, that this requirement shall not
apply if its application would result in
a sales constituency conflict as provided
in § 930.20(g). The requirement that the
petition form be signed by a handler
other than the nominee shall not apply
in any district where fewer than two
handlers are eligible to vote.
*
*
*
*
*
(5) In districts entitled to only one
Board member, both growers and
handlers may be nominated for the
district’s Board seat. Grower and
handler nominations must follow the
petition procedures outlined in
paragraphs (b)(1) and (b)(2) of this
section.
*
*
*
*
*
(c) * * *
(3) * * *
(ii) To be seated as a handler
representative in any district, the
successful candidate must receive the
support of handler(s) that handled a
combined total of no less than five
percent (5%), of the average production,
as that term is used in § 930.20, handled
in the district; Provided, that this
paragraph shall not apply if its
application would result in a sales
constituency conflict as provided in
§ 930.20(g).
(4) In districts entitled to only one
Board member, growers and handlers
may vote for either the grower or
handler nominee(s) for the single seat
allocated to those districts.
*
*
*
*
*
4. Revise paragraph (i) of § 930.50 to
read as follows:
§ 930.50
Marketing policy.
*
*
*
*
*
(i) Restricted Percentages. Restricted
percentage requirements established
under paragraphs (b), (c), or (d) of this
section may be fulfilled by handlers by
either establishing an inventory reserve
in accordance with § 930.55 or § 930.57
or by diversion of product in accordance
with § 930.59. In years where required,
the Board shall establish a maximum
percentage of the restricted quantity
which may be established as a primary
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inventory reserve such that the total
primary inventory reserve does not
exceed 50-million pounds; Provided,
That such 50-million-pound quantity
may be changed upon recommendation
of the Board and approval of the
Secretary. Any such change shall be
recommended by the Board on or before
September 30 of any crop year to
become effective for the following crop
year, and the quantity may be changed
no more than one time per crop year.
Handlers will be permitted to divert (at
plant or with grower diversion
certificates) as much of the restricted
percentage requirement as they deem
appropriate, but may not establish a
primary inventory reserve in excess of
the percentage established by the Board
for restricted cherries. In the event
handlers wish to establish inventory
reserve in excess of this amount, they
may do so, in which case it will be
classified as a secondary inventory
reserve and will be regulated
accordingly.
*
*
*
*
*
5. Add a new paragraph (d) to
§ 930.54 to read as follows:
§ 930.54 Prohibition on the use or
disposition of inventory reserve cherries.
*
*
*
*
*
(d) Should the volume of cherries
held in the primary inventory reserves
and, subsequently, the secondary
inventory reserves reach a minimum
amount, which level will be established
by the Secretary upon recommendation
from the Board, the products held in the
respective reserves shall be released
from the reserves and made available to
the handlers as free tonnage.
6. Revise paragraph (b) of § 930.55 to
read as follows:
§ 930.55
Primary inventory reserves.
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*
*
*
*
*
(b) The form of the cherries, frozen,
canned in any form, dried, or
concentrated juice, placed in the
primary inventory reserve is at the
option of the handler. The product(s)
placed by the handler in the primary
inventory reserve must have been
produced in either the current or the
preceding two crop years. Except as may
be limited by § 930.50(i) or as may be
permitted pursuant to §§ 930.59 and
930.62, such inventory reserve portion
shall be equal to the sum of the products
obtained by multiplying the weight or
volume of the cherries in each lot of
cherries acquired during the fiscal
period by the then effective restricted
percentage fixed by the Secretary;
Provided, That in converting cherries in
each lot to the form chosen by the
handler, the inventory reserve
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obligations shall be adjusted in
accordance with uniform rules adopted
by the Board in terms of raw fruit
equivalent.
*
*
*
*
*
Dated: May 27, 2010.
Rayne Pegg
Administrator, Agriculture Marketing Service.
[FR Doc. 2010–13348 Filed 6–3–10; 8:45 am]
BILLING CODE 3410–02–P
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1215
[Document Number AMS–FV–10–0010]
Popcorn Promotion, Research, and
Consumer Information Order;
Reapportionment
AGENCY:
Agricultural Marketing Service,
USDA.
ACTION: Proposed rule.
SUMMARY: This rule proposes to reduce
the Popcorn Board (Board) membership
from nine to five members to reflect the
consolidation of the popcorn industry
and therefore, fewer popcorn processors
in the industry. In accordance with the
Popcorn Promotion, Research and
Consumer Information Order (Order)
which is authorized by the Popcorn
Promotion, Research and Consumer
Information Act (Act), the number of
members on the Board may be changed
by regulation; provided, that the Board
consist of not fewer than four members
and not more than nine members. In
addition, the Order states that for
purposes of nominating and appointing
processors to the Board, the Secretary
may take into account the geographical
distribution of popcorn processors.
DATES: Comments must be received by
July 6, 2010.
ADDRESSES: Interested persons are
invited to submit written comments on
the Internet at: https://
www.regulations.gov or to the Research
and Promotion Branch, Fruit and
Vegetable Programs, Agricultural
Marketing Service (AMS), U.S.
Department of Agriculture,
(Department) Room 0632–S, Stop 0244,
1400 Independence Avenue, SW.,
Washington, DC 20250–0244; facsimile:
(202) 205–2800. All comments should
reference the document number and the
date and page number of this issue of
the Federal Register and will be made
available for public inspection in the
above office during regular business
hours or it can be viewed at https://
www.regulations.gov. All comments
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Fmt 4702
Sfmt 4702
received will be posted without change,
including any personal information
provided.
FOR FURTHER INFORMATION CONTACT:
Deborah Simmons, Marketing
Specialist, Research and Promotion
Branch, Fruit and Vegetable Programs,
AMS, U.S. Department of Agriculture,
Stop 0244, 1400 Independence Avenue,
SW., Room 0632–S, Washington, DC
20250–0244; telephone: (888) 720–9917;
facsimile: (202) 205–2800; or electronic
mail: deborah.simmons@ams.usda.gov.
SUPPLEMENTARY INFORMATION: This rule
is issued under the Popcorn Promotion,
Research, and Consumer Information
Order [7 CFR part 1215]. The Order is
authorized under the Popcorn
Promotion, Research and Consumer
Information Act [7 U.S.C. 7481–7491].
Executive Order 12866
The Office of Management and Budget
(OMB) has waived the review process
required by Executive Order 12866 for
this action.
Executive Order 12988
This rule has been reviewed under
Executive Order 12988, Civil Justice
Reform. The rule is not intended to have
retroactive effect and will not affect or
preempt any other State or Federal law
authorizing promotion or research
relating to an agricultural commodity.
The Act provides that any person
subject to an order may file a written
petition with the Department if they
believe that the order, any provision of
the order, or any obligation imposed in
connection with the order, is not
established in accordance with law. In
any petition, the person may request a
modification of the order or an
exemption from the order. The
petitioner is afforded the opportunity
for a hearing on the petition. After a
hearing, the Department would rule on
the petition. The Act provides that the
district court of the United States in any
district in which the petitioner resides
or conducts business shall have the
jurisdiction to review the Department’s
ruling on the petition, provided a
complaint is filed not later than 20 days
after the date of the entry of the ruling.
Initial Regulatory Flexibility Act and
Paperwork Reduction Act
In accordance with the Regulatory
Flexibility Act (RFA) [5 U.S.C. 601–
612], AMS has considered the economic
impact of this action on the processors
that would be affected by this rule. The
purpose of the RFA is to fit regulatory
action to scale on businesses subject to
such action so that small businesses will
not be disproportionately burdened.
E:\FR\FM\04JNP1.SGM
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Agencies
[Federal Register Volume 75, Number 107 (Friday, June 4, 2010)]
[Proposed Rules]
[Pages 31719-31730]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-13348]
========================================================================
Proposed Rules
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains notices to the public of
the proposed issuance of rules and regulations. The purpose of these
notices is to give interested persons an opportunity to participate in
the rule making prior to the adoption of the final rules.
========================================================================
Federal Register / Vol. 75, No. 107 / Friday, June 4, 2010 / Proposed
Rules
[[Page 31719]]
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 930
[Docket No. AO-370-A8; AMS-FV-06-0213; FV07-930-2]
Tart Cherries Grown in the States of Michigan, New York,
Pennsylvania, Oregon, Utah, Washington, and Wisconsin; Recommended
Decision on Proposed Amendment of Marketing Agreement and Order No. 930
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Proposed rule and opportunity to file exceptions.
-----------------------------------------------------------------------
SUMMARY: This recommended decision invites written exceptions to
proposed amendments to Marketing Agreement and Order No. 930 (order),
which regulates the handling of tart cherries grown in Michigan, New
York, Pennsylvania, Oregon, Utah, Washington, and Wisconsin. Seven
amendments were proposed by the Cherry Industry Administrative Board
(Board), which is responsible for local administration of the order.
These proposed amendments would: Authorize changing the primary reserve
capacity associated with the volume control provisions of the order;
authorize establishment of a minimum inventory level at which all
remaining product held in reserves would be released to handlers for
use as free tonnage; establish an age limitation on product placed into
reserves; revise the nomination and election process for handler
members on the Board; revise Board membership affiliation requirements;
and update order language to more accurately reflect grower and handler
participation in the nomination and election process in districts with
only one Board representative. In addition, the Agricultural Marketing
Service (AMS) proposed to make any such changes as may be necessary to
the order to conform to any amendment that may result from the hearing.
This decision does not recommend the Board proposal to revise the
voting requirements necessary to approve a Board action.
The proposals are designed to provide flexibility in administering
the volume control provisions of the order and to update Board
nomination, election, and membership requirements. The proposed
amendments are intended to improve the operation and administration of
the order.
DATES: Written exceptions must be filed by July 6, 2010.
ADDRESSES: Written exceptions should be filed with the Hearing Clerk,
U.S. Department of Agriculture, room 1031-S, Washington, DC 20250-9200,
Fax: (202) 720-9776 or via the internet at https://www.regulations.gov,
or to Martin Engeler at the E-mail address provided in the FOR FURTHER
INFORMATION CONTACT section. All comments should reference the docket
number and the date and page number of this issue of the Federal
Register. Comments will be made available for public inspection in the
Office of the Hearing Clerk during regular business hours, or can be
viewed at: https://www.regulations.gov.
All comments submitted in response to this rule will be included in
the record and will be made available to the public. Please be advised
that the identity of the individuals or entities submitting the
comments will be made public on the Internet at the address provided
above.
FOR FURTHER INFORMATION CONTACT: Martin Engeler, Marketing Order
Administration Branch, Fruit and Vegetable Programs, AMS, USDA, 2202
Monterey Street, Suite 102-B, Fresno, California 93721; telephone:
(559) 487-5110, Fax: (559) 487-5906; or Marc McFetridge, Marketing
Order Administration Branch, Fruit and Vegetable Programs, AMS, USDA,
1400 Independence Avenue, SW., Stop 0237, Washington, DC 20250-0237;
telephone: (202) 720-1509, Fax: (202) 720-8938, or E-mail:
Martin.Engeler@usda.gov or Marc.McFetridge@usda.gov.
Small businesses may request information on this proceeding by
contacting Jay Guerber, Marketing Order Administration Branch, Fruit
and Vegetable Programs, AMS, USDA, 1400 Independence Avenue SW., Stop
0237, Washington, DC 20250-0237; Telephone: (202) 720-2491, Fax: (202)
720-8938, E-mail: Jay.Guerber@usda.gov.
SUPPLEMENTARY INFORMATION: Prior document in this proceeding: Notice of
Hearing issued on February 5, 2007, and published in the February 7,
2007, issue of the Federal Register (72 FR 5646).
This action is governed by the provisions of sections 556 and 557
of title 5 of the United States Code and is therefore excluded from the
requirements of Executive Order 12866.
Preliminary Statement
Notice is hereby given of the filing with the Hearing Clerk of this
recommended decision with respect to the proposed amendments to
Marketing Order 930 regulating the handling of tart cherries grown in
Michigan, New York, Pennsylvania, Oregon, Utah, Washington, and
Wisconsin, and the opportunity to file written exceptions thereto.
Copies of this decision can be obtained from Martin Engeler whose
address is listed above.
This recommended decision is issued pursuant to the provisions of
the Agricultural Marketing Agreement Act of 1937, as amended (7 U.S.C.
601 et seq.), hereinafter referred to as the ``Act'', and the
applicable rules of practice and procedure governing the formulation of
marketing agreements and orders (7 CFR Part 900).
The proposed amendments are based on the record of public hearings
held February 21 and 22, 2007, in Grand Rapids, Michigan and March 1
and 2, 2007, in Provo Utah. Notice of this hearing was published in the
Federal Register on February 7, 2007 (72 FR 5646). The notice of
hearing contained proposals submitted by the Board.
The proposed amendments were recommended by the Board and initially
submitted to AMS on December 16, 2005. Additional information was
submitted in June 2006 at the request of AMS and a determination was
subsequently made to schedule this matter for hearing.
The proposed amendments to the order recommended by the Board are
summarized below.
1. Amend Sec. 930.50 of the order to authorize changing the
primary reserve capacity associated with the volume control provisions
of the order.
2. Amend Sec. 930.54 of the order to authorize establishment of a
minimum
[[Page 31720]]
inventory level at which all remaining product held in reserves would
be released to handlers for use as free tonnage.
3. Amend Sec. 930.55 to establish an age limitation on product
placed into reserves.
4. Amend Sec. 930.32 to revise the voting requirements necessary
to approve a Board action.
5. Amend Sec. 930.23 to revise the nomination and election process
for handler members on the Board;
6. Amend Sec. 930.20 to revise Board membership affiliation
requirements.
7. Amend Sec. 930.23 to update order language to more accurately
reflect grower and handler participation in the nomination and election
process in Districts with only one Board representative.
In addition to the proposed amendments to the order, AMS proposes
the following:
8. To make any such changes as may be necessary to the order to
conform to any amendments that may result from the hearing.
One amendment proposed by the Board is not being recommended for
adoption and is discussed in this decision.
Twenty-one industry witnesses testified at the hearing. These
witnesses consisted of tart cherry producers and handlers in the
production area, and Board staff. The majority of the witnesses
testified in favor of the proposed amendments, while some were opposed
to various proposals.
At the conclusion of the hearing, the Administrative Law Judge
established a deadline of May 30, 2007, for interested persons to file
proposed findings and conclusions or written arguments and briefs based
on the evidence received at the hearing. Two briefs were filed. One was
in support of all the proposed amendments and one was opposed to most
of the proposals.
Material Issues
The material issues presented on the record of hearing are as
follows:
(1) Whether to amend the order to authorize changing the primary
reserve capacity through informal rulemaking;
(2) Whether to amend the order to authorize establishment of a
minimum inventory level at which all remaining product held in reserves
would be released to handlers for use as free tonnage;
(3) Whether to amend the order to establish an age limitation on
product placed into reserves;
(4) Whether to amend the order to revise the voting requirements
necessary to approve a Board action;
(5) Whether to amend the order to revise the nomination and
election process for handler members on the Board;
(6) Whether to amend the order to revise Board membership
affiliation requirements; and
(7) Whether to amend order language regarding the nomination and
election process in districts with only one Board representative.
Findings and Conclusions
The following findings and conclusions on the material issues are
based on evidence presented at the hearing and the record thereof.
Material Issue Number 1--Authority To Change the Primary Reserve
Capacity
The order should be amended to authorize changing the primary
reserve capacity through the informal rulemaking process rather than
the formal rulemaking process. Such a change could occur no more than
once per crop year, and a recommendation from the Board to USDA to make
such a change must be made by September 30 of the preceding crop year.
Any change made to the reserve capacity would remain in effect until
further modified. Prior to making a recommendation to change the
reserve capacity, the Board should consider appropriate factors when
making such a recommendation.
Section 930.50 of the order specifies procedures concerning
establishment of volume control in the form of free and restricted
percentages applied to the cherries handlers acquire from growers in a
given crop year. Applying the free percentage to the cherries acquired
by handlers results in a quantity of free tonnage cherries, and
applying the restricted percentage results in a quantity of restricted
cherries applicable to regulated handlers. Free tonnage cherries may be
disposed of by handlers in any market outlet. Restricted cherries may
be released to handlers for market expansion opportunities or to
augment supplies in free market outlets. They may also be disposed of
in certain outlets not competitive with normal market outlets,
according to procedures specified in the order.
Section 930.50(i) provides for the establishment of a primary
reserve and a secondary reserve. The first 50-million pounds of reserve
established by applying the reserve percentages to the aggregate
quantity of cherries acquired by handlers is placed in a primary
reserve. Any reserve cherries in excess of the 50-million-pound
limitation, or cap, are placed into a secondary reserve. Product from
the secondary reserve cannot be released until all cherries in any
primary reserve have been released. Currently, formal rulemaking is
required to change the 50-million-pound cap on the primary reserve.
The Board proposed amending the order to authorize changing the 50-
million-pound limitation on the primary reserve through the informal
rulemaking process rather than through the formal rulemaking process,
as is currently required. Under the proposal, a change to the reserve
cap could not be made more than once per year, and a recommendation
from the Board to make such a change must be made prior to September 30
of the preceding crop year.
Witnesses testified that the proposed amendment is primarily
procedural in nature, and would add flexibility to the order. They
testified that the current process needed to change the reserve
limitation (formal rulemaking) is lengthier than the informal
rulemaking process. Witnesses indicated that if this amendment is
adopted it would provide a more efficient and timely process for
changing the reserve capacity. Witnesses testified that the cap could
be either increased or decreased through this process.
Witnesses testified that the topic of reserves is of great
importance and interest to the industry, and it is desirable that a
full discussion of the issues occur prior to changing the reserve
limitation. They further indicated that the informal rulemaking process
would provide ample opportunity for a thorough discussion and analysis
of the pertinent issues prior to making a recommendation to the USDA
for changing the reserve cap. Witnesses further stated that the order's
voting requirements for a ``super-majority'' to approve a Board action
would ensure that a high level of industry agreement is reached before
any recommended change could be made. Witnesses also pointed out that
the Board itself cannot implement an informal rulemaking change. Such
changes are recommended to the USDA, and are only implemented after
informal rulemaking by USDA. Witnesses testified that changes to the
primary reserve capacity through informal rulemaking should be made no
more than one time per year to prevent any market disruption that could
occur by changing it more frequently. The proposed requirement that any
change must be recommended no later than September 30 of the prior year
would allow all industry participants to be fully aware of the
regulation well in advance of its implementation.
Proponents of the proposal presented testimony indicating that
changes in the
[[Page 31721]]
industry have occurred which may warrant a change in the primary
reserve inventory cap in the future. Handlers are obligated to provide
cherry products to meet their reserve obligation, and they currently
produce a broader spectrum of products than when the order was
formulated in 1996. In the past, the primary product produced and sold
was frozen cherries; the product mix is now more diverse with increased
amounts of products such as dried cherries, frozen concentrate, and
single strength juice being marketed. Because there is now a wider
variety of cherry products produced, held in inventory, and sold than
in the past, it may be necessary at some point to increase the reserve
capacity so the industry can adequately supply buyer's needs with
reserve product if and when the reserve is released. Witnesses
testified that industry production and sales information is more
accurate and more readily available now than in the past, which
contributes to the need for the marketing order and its rules and
regulations to be responsive to changes in a more timely manner.
Additional testimony suggested that it may be desirable to increase
the reserve cap in the future due to an anticipated increase in demand
and sales. In 2002, the industry experienced an extremely short crop,
and sales in subsequent years decreased as buyers sourced product from
different suppliers or used substitute products. It is anticipated that
the industry will ultimately regain lost sales and eventually increase
demand, especially with the support of a new industry-wide promotion
program recently implemented. An increase in demand and annual sales
could warrant an increase in the reserve capacity at some point in the
future. For example, if annual demand increases, and the industry has a
short crop like in 2002, it would be in a better position to adequately
supply markets if a larger reserve is in place.
Witnesses opposed to the proposal indicated that the current 50-
million-pound cap has worked well for the industry. When the order was
promulgated, a 50-million-pound reserve was considered to be an
appropriate level, and would help prevent a large inventory buildup. A
previous tart cherry marketing order in effect from 1971 to 1987 was
not as effective as it could have been because there was no cap on the
reserve, which led to the buildup of excessively large inventories.
This situation ultimately contributed to the demise of that program,
according to testimony.
One witness testified that it is good business practice to carry
approximately 25 percent of annual sales in inventory. A 50-million-
pound reserve is thus appropriate for the industry because annual
industry sales have been in the range of 200 million pounds in recent
years. If the industry carries too large a reserve, grower returns
could be negatively affected because the demand for tart cherries is
relatively inelastic, according to the witness.
Another witness testified that current features of the order allow
adequate reserve product to be made available to augment market
supplies. There is no need to increase the reserve cap for that
purpose, according to the witness.
The witness further testified that the 50-million-pound reserve
capacity was a core element of the order when it was promulgated, and
its intended use was to manage supplies wisely. According to the
witness, no evidence was presented at the hearing that warrants a
specific change to the reserve capacity. However, the witness stated
that if a change in the reserve capacity is appropriate in the future,
any change should be subject to specific, measurable criteria for the
Board to consider. As discussed below, such consideration should be
part of the Board's analysis and recommendation to USDA.
This proposal would not increase the 50-million-pound primary
reserve capacity. The amendment, if adopted, would only change the
process by which a future revision in the reserve capacity could be
effectuated if conditions warrant.
The record shows that industry and market conditions change over
time, and there may be circumstances that would warrant a change in the
reserve capacity. Allowing such a change to be made through informal
rather than formal rulemaking would add flexibility to the order by
providing the industry with an additional tool to respond to industry
and market conditions in a more timely and efficient manner.
Hearing testimony indicated that it is desirable to for the Board
to conduct a full and thorough analysis when recommending changes to
key elements in marketing order programs, such as volume control
provisions. This includes the impacts of any proposed change on
producers and handlers. Witnesses testified that it is also desirable
to attain a high level of agreement among industry members before
regulatory changes are implemented.
There can be benefits in allowing changes to be made to program
requirements through informal rulemaking rather than formal rulemaking.
As with all recommendations for informal rulemaking, USDA expects the
Board to fully consider and analyze pertinent factors when making
recommendations to change the reserve capacity.
In consideration of the record, USDA recommends that Section
930.50(i) be revised to authorize changing the reserve capacity from
its current 50-million-pound limit through informal rulemaking. Such a
change should only occur once per year, and any recommendation for a
change should be made by the Board to USDA no later than September 30
of the preceding year. Any change would remain in effect until
subsequently modified through informal rulemaking. The requirement to
make any such changes no more than one time per year would help to
ensure that the industry has sufficient time to plan and respond to the
change, and the requirement that any change must be recommended no
later that September 30 of the prior year would allow sufficient time
to implement the change. In addition, the super-majority voting
requirement of the Board will help to ensure that any recommendation
for a change to the reserve capacity has a high level of support.
For the above reasons, the proposed amendment to Sec. 930.50(i) is
recommended for adoption.
Material Issue Number 2--Authority to Establish a Minimum Inventory
Level at Which Reserves Would Be Released
The order should be amended to add the authority for the Board to
establish a minimum inventory level at which cherries held in the
primary and secondary reserves would be released and made available to
handlers as free tonnage. This change would allow the Board to clear
out the primary reserve and subsequently the secondary reserve when a
specified inventory level of tart cherries is reached. The specified
inventory level would be established by the Secretary through informal
rulemaking upon recommendation of the Board.
Section 930.54 of the order specifies different uses and conditions
for release of cherries placed in inventory reserve. Reserve cherries
may be released from the primary or secondary reserve if demand is
greater than supply in commercial outlets, if the Board recommends a
portion or the entire reserve inventory be released for sale in
designated markets, or the cherries are to be used in certain exempt
outlets.
Section 930.55 of the order provides authority and establishes
parameters for a primary reserve, including a maximum quantity of
product that can be held in primary reserve inventories.
[[Page 31722]]
Section 930.57 provides authority and parameters for a secondary
reserve. Quantities of product in excess of the maximum amount
established in the primary reserve may be placed in the secondary
reserve.
Section 930.57(d) of the order states, in part, that ``No cherries
may be released from the secondary reserve until all cherries in any
primary inventory reserve established under Sec. 930.55 have been
released.'' Based on the language in Sec. 930.57(d) handlers cannot
access the secondary reserve if any cherries remain in the primary
reserve. In addition, the current provisions of the order do not allow
the Board to require handlers to release all inventory held in their
portion of the primary reserve. The proposed amendment would authorize
the Secretary, upon recommendation of the Board to establish a minimum
inventory level at which all remaining cherries held in the primary and
secondary reserve would be released and made available to handlers as
free tonnage.
Witnesses testified that because handlers cannot access the
secondary reserve until the primary reserve is completely depleted,
minimal amounts left in the primary reserve can create problems for the
industry. According to testimony, this may occur when handlers do not
take full advantage of opportunities to utilize their portion of the
primary reserve and carry minimum inventories in the primary reserve.
Therefore, a minimal amount of inventory remaining in the primary
reserve of one or a few handlers can prevent the rest of the industry
from accessing the secondary reserve. In effect, this can prevent the
majority of the industry from clearing out excess reserve inventories.
The record indicates that there should be a way to access the
secondary reserve when there is a minimal amount of product remaining
in the primary reserve and handlers are not willing or are unable to
completely deplete their reserve inventories. The proposed amendment
would provide a way to clear out small amounts of primary reserve and
provide access to secondary reserve inventories when necessary.
According to the record, implementation of this amendment could
also reduce costs associated with administering the reserve program. A
significant portion of the Board staff's time is directed at tracking
reserve inventory by reviewing reports from handlers and also
performing on-site reviews of records and verification of handler
inventories. Once the reserve is released, it is no longer necessary
for Board staff to track the reserve inventory.
Similar to the Board staff, handlers also incur costs in
maintaining reserves. These costs include the cost of storage and the
costs associated with tracking inventory levels. If the storage time is
reduced, the cost to handlers will also be reduced.
Witnesses stated that when inventory levels reach a minimal amount,
the costs of tracking inventory at the Board and handler level, plus
storage costs, outweigh any potential benefit from carrying inventory
in the primary reserve.
According to witnesses, the intent of this proposal would be to
authorize the Board, through informal rulemaking, to establish the
inventory level at which the Board could release reserves when levels
are minimal.
The proposed amendment, if implemented, has the potential to
positively impact the market by allowing for the sale of more tart
cherries than the current order provides.
One witness testified against the proposal. The witness stated that
no quantification of the potential cost savings was offered by the
proponents. The witness suggested as an alternative that the Board
propose or recommend a volume level at which the cost of regulation
exceeds the benefit. However, no such proposal was offered at the
hearing.
The proposed amendment would not establish a specific quantity at
which primary reserves would be released. Witnesses testified that the
intent of the proposed amendment is for the Secretary to establish the
level through informal rulemaking after discussion and recommendation
of the Board. Pertinent factors would be considered and analyzed during
that process. No proposal to establish a specific level at which the
reserve would be released was presented at the hearing. The Board is
made up of a diverse industry group that ensures that all issues will
be discussed, and with USDA oversight, the appropriate threshold would
be established. Establishing the minimum inventory level through
informal rulemaking would ensure broad support due to the two-thirds
super majority vote needed for Board approval and recommendation to the
Secretary. Once the minimum inventory level is established, the Board
staff would administer the reserve release.
According to the record, providing authority to establish a minimum
inventory level at which reserves would be released through the
informal rulemaking process would provide additional flexibility in
administering the reserve program. If the Board ultimately recommends a
minimum level at which reserves would be released, it would help the
industry to access secondary reserves in certain situations. It could
also help reduce costs associated with the tracking and storing of
minimal amounts of reserve product by handlers and Board staff.
Based on the record evidence, USDA recommends amending the order as
proposed by the Board by adding Sec. 930.54(d) to authorize the
Secretary, upon recommendation of the Board, to establish a minimum
inventory level at which all remaining product held in reserves would
be released to handlers for use as free tonnage.
Material Issue Number 3--Establishment of a Minimum Age Limitation on
Product Placed Into Reserves
The order should be amended to establish a minimum age limitation
on products placed into reserves. Currently, there is no age limitation
on products carried in the reserves. Product carried in storage can
deteriorate over time and is more difficult to sell than product stored
for a shorter period.
Section 930.55 of the order specifies parameters for cherries
placed into reserves. Reserve cherries can be in the form of frozen,
canned, dried, or concentrated juice.
According to witness testimony, the marketing order and its
inventory reserve provisions were crafted with the idea that market
forces would generally define the products carried in the reserve.
Handlers are given the option of carrying whatever form and whatever
type of product they choose in the reserve. There are no quality
standards applied to products placed into reserves, nor is there a
limitation regarding the age of products that can be carried in the
reserve. This has created a situation where handlers can carry product
that is several years old in the reserve inventories. Witnesses
testified that because product quality deteriorates over time, poor
quality product is often carried in reserve inventory.
According to the record, one of the main rationales for the
establishment of the reserve program was the concept that the release
of reserve inventories in low production years would support the long-
term marketing efforts of the industry. This can only be achieved if
the reserve products released are acceptable to the market.
Establishing a minimum age limitation on reserve product would prevent
product that has deteriorated over time from being held in reserve
inventories. This would
[[Page 31723]]
ultimately aid the industry in its marketing efforts by having better
quality products available when reserves are released to the market.
One witness testified that the marketing order currently has
authority to regulate the quality of cherries held in reserves. If the
Board wants to regulate the quality of reserve product, it should do so
through that authority. The witness further testified that the Board's
proposal to limit the age of cherries placed in reserve would not
prevent handlers from placing low-grade cherries in reserve, and that
such cherries can be challenging to sell.
Other witnesses acknowledged that the order contains authority to
regulate the quality of cherries held in reserves, and this can be done
through establishing minimum grade, quality, and condition
requirements. However, witnesses also testified that the industry has
chosen not to implement grade and quality standards with respect to
products carried in the reserve. According to witness testimony,
establishing and complying with minimum grade and quality standards
would be expensive to the industry due to inspection costs, inventory
management costs, and added costs associated with monitoring and
tracking product grade. Witnesses testified that a more practical
solution for the industry is to establish an age limitation on reserve
products. Since tart cherry products deteriorate over time and
generally have a shelf life of up to three years according to
testimony, placing an age limitation of three years on reserve product
should help to ensure reserve product is of marketable quality.
Based on the record evidence, USDA recommends amending Sec.
930.55(b) as proposed by the Board to require that products placed into
reserve inventory must have been produced in the current or preceding
two crop years.
Material Issue Number 4--Revise Voting Requirements Necessary to
Approve a Board Action
The order should not be amended to revise the number of votes
necessary to approve a Board action.
Section 930.32 establishes the quorum requirements for Board
meetings and the voting requirements necessary to approve Board
actions. This section specifies that two-thirds of the members of the
Board, including alternates acting for absent members, shall constitute
a quorum. It further specifies that for any action of the Board to
pass, two-thirds of the entire Board must vote in favor of such action.
The Board proposed amending the voting requirement in Sec. 930.32
to specify that for any action of the Board to pass, at least two-
thirds of those present at the meeting must vote in support of such
action. The quorum requirement would not change under the proposal.
Witnesses in favor of this proposal believe the current voting
requirement can give members who are not in attendance at meetings an
undue influence on the outcome of votable issues. Witnesses believed
that because the current requirement for passing a Board action is
based on a favorable vote of at least two-thirds of the entire Board
membership, any vacant Board position at a meeting results in the
equivalent of a ``no'' vote on all votable issues. Witnesses further
testified that the current requirement may encourage members to not
attend a meeting if they do not want to discuss the merits of an issue,
and that their non-attendance has an impact on the outcome of any vote
taken at the meeting. The proposed amendment, according to proponents,
would encourage members to attend meetings because they would no longer
have an impact on the outcome of Board actions by virtue of their
absence. If the proposal is implemented, members would have more
incentive to attend meetings in order to discuss, vote, and have an
impact on Board actions, according to witnesses. Witnesses also
testified that improved meeting attendance would lead to increased
interaction and discussion of industry issues among Board members.
Witnesses asserted that the current voting requirements are
unnecessarily restrictive. The current requirements could allow a small
minority of Board members to effectively block an action that may be
favored by the majority of the Board. For example, with an 18 or 19-
member Board, six members could block an action favored by 13 members.
An example cited at the hearing referenced a specific Board meeting
where 15 of 19 members were present. The required number of votes to
pass a Board action was 13. It was testified that a small minority of
three members were not supportive of an issue that the majority of
Board members favored, which prevented the Board from taking an action
it may have otherwise taken.
Witnesses opposed to this proposed change testified that the
proposed change to the voting requirements could create a situation
where a minority number of Board members could approve an action. For
example, if the Board consisted of 19 members and there were 13 members
present at a meeting, an action could be passed by an affirmative vote
of nine members. Nine members would represent only 47 percent of the 19
Board members.
Witnesses opposed to the proposal also testified that the proposed
change could increase the possibility that members affiliated with a
common sales constituency or region could dominate the Board and Board
actions. This effect could be amplified if the proposed amendment to
Sec. 930.20 (see material issue 6) is adopted. That
particular proposal could result in an increase in the number of Board
members affiliated with a common sales constituency under certain
circumstances.
Witness testimony also contended that there is no evidence that the
current voting requirements are ineffective. Lacking any evidence to
the contrary, the arguments used in implementing the current voting
requirements are as valid now as when they were originally implemented,
according to one witness.
The contention that a vacant Board position at a meeting
automatically results in a ``no'' vote on all votable issues is not
correct. If a Board seat is vacant at a meeting, the vacant seat would
not be recorded in vote counts. In contrast however, under the order,
voting requirements do not change based on the number of members
present at the meeting. It takes a fixed number of votes to pass a
Board action, regardless of the number of members in attendance at a
meeting. Thus, if a member was absent from a meeting, that member's
absence would have the same impact on a vote as if the member was
present and voted ``no''.
According to statistics presented at the hearing regarding
attendance at past Board meetings, there was non-attendance of members
in 20 of the past 40 Board meetings. Of the 20 meetings with members
not in attendance, 17 of those meetings had one member absent, two
meetings had two absent members, and one meeting had four absences.
These statistics indicate that lack of attendance of Board members has
not been an overriding problem at Board meetings. In fact, only 3.4% of
the available Board seats have been unrepresented in the 40 meetings
for which statistics were provided. Further, the statistics do not
indicate there is an attendance problem from any particular region or
district. Given the size of the Board (18 or 19 members, depending on
production levels in the districts), and the geographic disbursement of
members and travel involved to attend meetings, the meeting attendance
record is very high. On a percentage basis, nearly 97 percent of
available Board seats were filled in the 40 meetings for which
statistics were provided.
[[Page 31724]]
Record testimony indicated that the Board tries to reach consensus
on issues coming before it. Most actions taken by the Board are
unanimous or very close to unanimous, indicating a high degree of
support for Board actions.
The current super-majority voting requirements were intentionally
incorporated into the order when it was promulgated and subsequently
amended. The requirements were designed to help ensure a high degree of
support for issues at the Board level. According to the order's
promulgation record, the current voting requirements were incorporated
into the order to ensure that the industry majority supports actions of
the Board, and that minority interests are addressed. Further, the
requirements were intended in part to ensure that a single sales
constituency would not have a controlling interest on the Board. The
record evidence does not refute that these same issues are valid today.
Further, the evidence does not show that the current voting
requirements are having an undue impact on Board actions or functions
or that lack of attendance has caused an undue influence on the outcome
of Board actions.
The record evidence does not support changing the voting
requirements under the order. For the reasons discussed herein, USDA
recommends that proposed amendment to Sec. 930.32(a) not be adopted.
Material Issue Number 5--Revise Nomination and Election Process for
Handler Members on the Board
The order should be amended to require a handler to receive support
from handler(s) that handled at least five percent of the average
production of tart cherries handled in the applicable district in order
to be eligible to participate as a candidate in an election for Board
membership. The order should also be amended to require a handler to
receive support from handler(s) that handled at least five percent of
the average production of tart cherries handled in the applicable
district in order to be elected by the industry and recommended to the
Secretary for Board membership.
Section 930.23 specifies procedures and criteria for growers and
handlers to be nominated as candidates for Board membership. It also
specifies procedures and criteria for candidates to be elected by the
industry for recommendation to the Secretary for Board membership.
To be nominated as a Board candidate, a handler must be nominated
by one or more handlers, other than the nominee, from the applicable
district. If there are fewer than two handlers in the district, a
handler can nominate him or herself. To be elected by the industry for
recommendation to the Secretary, the successful handler candidate is
the candidate receiving the most votes. Each eligible handler is
entitled to one vote, and there is no weight given to the individual
votes based on the volume of cherries handled.
The amendment proposed by the Board would provide additional
criteria for being nominated as a handler candidate and being elected
by the industry for recommendation for a handler position on the Board.
The proposed additional criteria for a person to be nominated as a
handler candidate would require the prospective candidate to attain
support from another handler or handlers whose combined tonnage handled
represents at least five percent of the average production handled in
the applicable district. If a handler attained this five percent
support, he or she could then be a candidate in the election. A
successful candidate would then be required to similarly receive
support (through the balloting process) from another handler or
handlers whose combined tonnage represented no less than five percent
of the average production handled in the applicable district. Of the
candidates who received support from handlers representing at least
five percent of the average production in the district, the candidate
with the most votes would be recommended to the Secretary for Board
membership.
Witnesses testified that handler members on the Board should at
least have support of a minimum amount of tonnage handled in the
applicable district to help ensure they represent the interests of
handlers in the district. Obtaining support from handlers representing
at least five percent of the volume in the district was considered to
be reasonable, and would not be an overly burdensome amount of support
to obtain. Witnesses also testified that under the order's current
provisions, handlers representing a small amount of volume could attain
and potentially control the handler seats on the Board. Witnesses
indicated that it would not be equitable to the handlers representing
the vast majority of production if this situation was to occur.
Testimony was also provided at the hearing regarding application of
this proposed amendment in conjunction with the proposed amendment to
Sec. 930.20(g) addressed in material issue number six. It was
discussed that if a potential handler candidate for Board membership
could not achieve support from handlers handling five percent of the
average production in a district, that should not prevent him or her
from serving on the Board if it would prevent a sales constituency
conflict from occurring as provided in Sec. 930.20(g). (A sales
constituency conflict is considered to exist if two persons from the
same district are affiliated with the same sales constituency.)
Record testimony supports requiring a minimum level of support for
a handler to be elected to the Board. A provision to require members to
have support from their peers representing at least five percent of the
volume in the district would help to ensure that commercial handler
interests in the applicable district are being represented. Such a
provision would not preclude a small handler from serving on the Board.
It would only require a handler to garner a minimum level of support
from industry peers in order to serve on the Board. The provision would
establish a minimum threshold of support in terms of volume handled to
represent the constituents in the district.
However, testimony also was provided at the hearing regarding
application of the proposed amendment in conjunction with the proposed
amendment to Sec. 930.20(g) addressed in material issue number six. As
discussed in material issue number six, USDA agrees with testimony
indicating that if a potential handler candidate for Board membership
could not achieve support from handlers handling five percent of the
average production in a district, that should not prevent him or her
from serving on the Board if it would prevent a sales constituency
conflict from occurring as provided in Sec. 930.20(g). (A sales
constituency conflict is considered to exist if two persons from the
same district are affiliated with the same sales constituency.)
Record evidence supports adopting the Board's proposal by amending
Sec. 930.23(b)(2) and Sec. 930.23(c)(3)(ii) of the order to require
handler candidates seeking nomination to the Board to receive support
from handler(s) that handled at least five percent of the average
production of tart cherries handled in the district in which he or she
is seeking the position. Record evidence also supports adding
provisions to Sec. 930.23(b)(2) and Sec. 930.23(c)(3)(ii) that would
conform this section to the proposed amendments to Sec. 930.20(g)
regarding sales constituency affiliation. USDA recommends adoption of
this amendment as proposed, with changes as noted.
[[Page 31725]]
Material Issue Number 6--Revise Board Membership Affiliation
Requirements
The order should be amended to revise Board membership affiliation
requirements to allow more than one Board member per district from
being affiliated with the same sales constituency if it cannot be
avoided.
Section 930.20(g) of the order currently provides that no more than
one Board member may be from, or affiliated with, a single sales
constituency in those districts with more than one seat on the Board. A
sales constituency is defined in Sec. 930.16 as ``* * * a common
marketing organization or brokerage firm or individual representing a
group of handlers or growers * * *'' The purpose of this provision is
to achieve a fair and balanced representation on the Board and to
prevent any one sales constituency from gaining control of the Board.
The proposed amendment would add a proviso to the prohibition
limiting the number of Board members from a sales constituency in
districts with more than one member. The proviso states that the sales
constituency prohibition shall not apply in a district where such a
conflict cannot be avoided.
Witnesses supporting this proposed amendment testified that the
current order provisions recently prevented District 7, the State of
Utah, from attaining its full complement of positions on the Board.
Section 930.20(b) provides that districts with greater than 10 million
pounds of production and less than 40 million pounds are entitled to
two seats on the Board. Based on this provision, the State of Utah is
entitled to two positions on the Board. However, a situation occurred
in recent years where there were no eligible persons willing to serve
on the Board from Utah who were affiliated with a different sales
constituency than the existing Board member, as required by Section
930.30(g). Witnesses testified that despite extensive outreach efforts,
they were only able to locate one eligible candidate from a different
sales constituency, but that person had no interest in serving on the
Board. Because of this situation, there was one vacant Utah seat on the
Board. Utah was unable to achieve its full complement of positions on
the Board pursuant to Sec. 930.20(b) of the order. Witnesses believed
that a fair and equitable process was not being well served in this
situation, and that a conflict exists between sections 930.20(b), which
allocates Utah two positions on the Board, and 930.20(g), which
prevents two members from the same sales constituency in the same
district from serving on the Board.
The proposed amendment is intended to prevent this type of
situation from occurring. Witnesses testified that a district's right
to representation on the Board is more important than the requirement
that Board members from the same District not be affiliated with the
same sales constituency.
One witness expressed reservations about the proposed amendment. He
indicated that a potential increase in the number of Board members
affiliated with the same sales constituency may not promote diversity
of views on the Board. The witness also stated that this proposal would
not be desirable if the proposed change to the voting requirements is
adopted. The witness suggested an alternative idea would be to divide
the State of Utah into two districts for Board representation purposes.
However, the witness did not present a specific alternative proposal or
any information or analysis demonstrating how this would address the
problem.
The record indicates that the Board's proposal would address the
issue of ensuring that the various districts under the order would be
able to maintain their share of representation on the Board.
The provisions of the proposed amendment would allow two Board
members from a district to be affiliated with the same sales
constituency if it cannot be avoided. An example given at the hearing
regarding when a sales constituency conflict could not be avoided was
if there were no other persons willing and able to serve on the Board
from a particular district from a different sales constituency.
Witnesses were questioned about the possible implementation of this
proposed amendment and the proposed amendment under material issue
number five that would require a handler Board member candidate to
achieve support from handlers representing at least five percent of the
production in the District in order to run for a position and be
elected to the Board. Some witnesses testified that if the only
qualified candidate in a particular district that was not affiliated
with the same sales constituency as the other Board member from that
district could not achieve the five percent support, then that person
should be able to serve on the Board to avoid having two members from
the same district affiliated with the same sales constituency. Other
witnesses testified that if such a situation occurred, the candidate
should not be allowed to serve on the Board, and if another qualified
candidate from the same sales constituency as the existing member was
available and met the five percent criterion, that candidate should be
able to serve.
The record is clear that if there are no willing and eligible
candidates available to serve on the Board from a different sales
constituency than the existing member(s), then it should be permissible
to allow two members from the same sales constituency to serve so that
each district achieves its share of representation. In order to
appropriately address the issue that generated this proposal while
avoiding two members on the Board from the same sales constituency,
USDA concludes that it is reasonable to not apply the five percent
requirements discussed in material issue number five in these
circumstances. Accordingly, as provided in material issue number five,
language is added to conform and clarify the two sections of the order.
Record evidence supports amending Sec. 930.20(g) to revise Board
membership affiliation requirements to allow more than one Board member
per district from being affiliated with the same sales constituency if
such a conflict cannot be avoided. USDA recommends adoption of this
amendment as proposed.
Material Issue Number 7--Update Order Language
Section 930.23 of the order should be revised to update order
language to more accurately reflect grower and handler participation in
the nomination and election process in districts with only one Board
representative. Section 930.20 establishes the calculations for the
number of representatives on the Board to which each district is
entitled. Based on the calculations established in Sec. 930.20, the
number of Board representatives can vary from year to year due to
shifts in production levels in various districts.
Sections 930.23(b)(5) and (c)(4) specifically reference Districts
5, 6, 8 and 9 in regard to the nomination and election process. Those
were the districts entitled to one Board seat when the order was
initially promulgated. However, districts that are entitled to one
Board seat have changed over time due to shifts in production. Amending
Sec. 930.23(b)(5) and (c)(4) by removing the specific references to
Districts 5, 6, 8 and 9 and replacing it with generic language to cover
any district that is entitled to only one Board representative based on
the representation calculation established in Sec. 930.20 would update
order language to
[[Page 31726]]
accommodate changes in production patterns in the tart cherry industry.
This amendment is intended to simply update language rather than alter
the meaning of order provisions in any way. Witnesses supported this
proposed amendment at the hearing and there was no opposition
expressed.
The record evidence supports amending Sec. 930.23(b)(5) and (c)(4)
as proposed.
Conforming Changes
The Agricultural Marketing Service also proposed to make such
changes as may be necessary to the order to conform to any amendment
that may result from the hearing. Except as previously discussed, the
Department has identified no additional conforming changes.
Small Business Considerations
Pursuant to the requirements set forth in the Regulatory
Flexibility Act (RFA), AMS has considered the economic impact of this
action on small entities. Accordingly, AMS has prepared this initial
regulatory flexibility analysis.
The purpose of the RFA is to fit regulatory actions to the scale of
business subject to such actions so that small businesses will not be
unduly or disproportionately burdened. Marketing orders and amendments
thereto are unique in that they are normally brought about through
group action of essentially small entities for their own benefit.
Small agricultural producers have been defined by the Small
Business Administration (SBA) (13 CFR 121.201) as those having annual
receipts of less than $750,000. Small agricultural service firms, which
include handlers regulated under the order, are defined as those with
annual receipts of less than $6,500,000.
There are approximately 40 handlers of tart cherries subject to
regulation under the order and approximately 900 producers of tart
cherries in the regulated area. A majority of the producers and
handlers are considered small entities according to the SBA's
definition.
The geographic region regulated under the order covers the states
of Michigan, New York, Oregon, Pennsylvania, Utah, Washington, and
Wisconsin. Acreage devoted to tart cherry production in the regulated
area has declined in recent years. According to data presented at the
hearing, bearing acreage in 1987-88 totaled 50,050 acres; by 2006-2007
it had declined to 37,200 acres. Michigan accounts for 74 percent of
total U.S. bearing acreage with 27,700 bearing acres. Utah is second,
with a reported 2,800 acres, or approximately eight percent of the
total. The remaining states' acreage ranges from 700 to 2,000 acres.
Production of tart cherries can fluctuate widely from year to year.
The magnitude of these fluctuations is one of the most pronounced for
any agricultural commodity in the United States, and is due in large
part to weather related conditions during the bloom and growing
seasons. This fluctuation in supplies presents a marketing challenge
for the tart cherry industry because demand for the product is
relatively static. In addition, the demand for tart cherries is
inelastic, which means a change in the supply has a proportionately
larger change in the price level.
Authorities under the order include volume regulation, promotion
and research, and grade and quality standards. Volume regulation is
used under the order to augment supplies during short supply years with
product placed in reserves during large supply years. This practice is
intended to reduce the annual fluctuations in supplies and
corresponding fluctuations in prices.
The Board is comprised of representatives from all producing areas
based on the volume of cherries produced in those areas. The Board
consists of a mix of handler and grower members, and a member that
represents the public. Board meetings where regulatory recommendations
and other decisions are made are open to the public. All members are
able to participate in Board deliberations, and each Board member has
an equal vote. Others in attendance at meetings are also allowed to
express their views.
The Board appointed a subcommittee to consider amendments to the
marketing order. The subcommittee met several times for this purpose,
and ultimately recommended several amendments to the order. The Board
subsequently requested that USDA conduct a hearing to consider the
proposed amendments. The views of all participants were considered
throughout this process.
In addition, the hearing to receive evidence on the proposed
amendments was open to the public and all interested parties were
invited and encouraged to participate and express their views.
The proposed amendments are intended to provide additional
flexibility in administering the volume control provisions of the
order, and to update Board nomination, election, and membership
requirements. The amendments are intended to improve the operation and
administration of the order. Record evidence indicates the proposals
are intended to benefit all producers and handlers under the order,
regardless of size.
Proposal 1--Adding the Authority to Change the Primary Reserve Capacity
The proposal described in Material Issue No. 1 of this recommended
decision would amend Sec. 930.50 of the order to authorize changing
the primary reserve capacity associated with the volume provisions of
the order through informal rulemaking. Changing the reserve capacity
currently requires amendment of the order through the formal rulemaking
process.
The order establishes a fixed quantity of 50-million pounds of tart
cherries and tart cherry products that can be held in the primary
reserve. Any reserve product in excess of the 50-million-pound
limitation must be placed in the secondary reserve.
Free tonnage product can be sold to any market outlet, but most
shipments are sold domestically, which is considered the primary
market. Reserve product can be used only in specific outlets which are
considered secondary markets. These secondary markets include
development of export markets, new product development, new markets,
and government purchases.
When the order was promulgated, a 50-million-pound limitation was
placed on the capacity of the primary reserve. Proponents of the
current order proposed a limitation on the quantity of product that
could be placed into the primary reserve. That limitation was
incorporated into the order, and can only be changed through the formal
rulemaking process.
Economic data presented when the order was promulgated indicated
that a reserve program could benefit the industry by managing
fluctuating supplies. Witnesses at the February and March 2007 hearing
indicated the order has been successful in this regard. However, the
record indicated that the order could be more flexible in allowing
modifications to the 50-million-pound limitation should conditions
warrant such a change in the future.
If the reserve capacity was changed, costs associated with storing
product in reserves could also change. In addition, to the extent such
a change could affect supplies in the marketplace; returns to both
growers and handlers could also be affected.
Any Board recommendation to change the reserve capacity would be
required to be implemented through the informal rulemaking process. As
part of the informal rulemaking process, USDA
[[Page 31727]]
expects that any Board recommendation would include an analysis of the
pertinent factors and issues, including the impact of a proposed
regulation on producers and handlers. Any change to the reserve
capacity would be implemented only with analysis of the expected
economic impact on the affected entities.
Proposal 2--Adding the Authority To Establish a Minimum Inventory Level
at Which Reserves Would Be Released
The proposal described in Material Issue No. 2 would amend Sec.
930.54 of the order to provide the Board with the authority to
establish a minimum inventory level at which reserves would be released
and made available to handlers as free tonnage. If implemented, the
proposed amendment would allow the Board to clear out the primary
reserve and subsequently the secondary reserve when a specified minimum
inventory level of tart cherries is reached. The specified minimum
level would be established through the informal rulemaking process.
Under current order provisions, handlers cannot access the
secondary reserve until the primary reserve is empty. Based on current
language of the order, one handler who has not completely disposed of
or otherwise fulfilled its reserve obligation can prevent access to the
secondary reserve.
The proposed amendment would allow the Board to clear out the
primary reserve when inventory levels are at a minimum level in order
to provide the industry access to secondary reserve inventories.
If the amendment were implemented, costs to both handlers and the
Board could be reduced. Handlers incur costs in maintaining reserves.
According to the record, these costs include the cost of storage, which
can be in the range of $.01 per pound per month. Handlers also incur
costs associated with tracking their own inventory levels. Witnesses
stated that when inventory levels reach a minimal amount the costs of
tracking inventory outweighs the benefit from carrying inventory in the
primary reserve.
A significant portion of the Board staff's time is directed at
tracking reserve inventory maintained at handlers' facilities. Hearing
witnesses testified that while it is difficult to quantify the exact
value of the Board staff's time to conduct these activities, the time
could be better spent on other industry issues, and it is unnecessary
to track minimal levels of inventory.
The proposed amendment, if implemented, could have a positive
impact on the market. As inventories are released from the reserves,
products could be sold, generating revenue for the industry. This
proposed amendment, if implemented, is expected to reduce costs to
handlers and the Board, thus having a positive economic impact.
Proposal 3--Establishing an Age Limitation on Products Placed Into
Reserves
The proposal described in Material Issue No. 3 would amend Sec.
930.55 to require that products placed in reserves must have been
produced in the current or immediately preceding two crop years. If
implemented, this proposed amendment would allow the Board to place an
age limit on products carried in the reserve. The purpose of the
amendment would be to help ensure that products of saleable quality are
maintained in reserve inventories.
Witness supported the proposed amendment by stating that it would
add credibility to product quality for all products carried in the
reserve. Currently, handlers can carry products they have no intention
of selling just to meet their reserve obligation. This amendment would
require handlers to rotate product in their reserve inventory, thus
preventing them from maintaining the same product in the reserve year
after year. Product held in inventory tends to deteriorate over time.
When reserve product is ultimately released for sale to meet market
demand, this proposed amendment would help ensure the reserve product
available is in saleable condition and can satisfy the market's needs.
Assuring product is available to satisfy the market helps to foster
long term market stability.
In terms of costs, handlers may experience some minimal costs
associated with periodically rotating product through their reserve
inventory. It would be difficult to estimate such costs because they
would vary depending upon each handler's operation. To the extent costs
would be increased, they would be proportionate to each handler's share
of the entire industry's reserve inventory. Each handler's reserve
inventory obligation is based on the handler's share of the total crop
handled. Thus, small handlers would not be disproportionately burdened.
It is anticipated that the benefits of providing a good quality
product in reserves to ultimately supply markets when needed would
outweigh any costs associated with implementation of this amendment.
Proposal 4--Revision of Voting Requirements To Approve Board Actions
The proposal submitted by the Board in Material Issue No. 4 would
revise voting requirements under Sec. 930.32 of the order. Current
requirements provide that any action of the Board requires a two-thirds
vote of the entire Board. The proposal would allow passage of a Board
action with a two-thirds vote of those present at a meeting. USDA
denied this proposal and will not change the voting requirements for
reasons specified earlier in this recommended decision.
Proposal 5--Revision of Nomination and Election Process for Handler
Members on the Board
The proposal submitted by the Board in Material Issue No. 5 relates
to nomination and election of Board members under Sec. 930.23 of the
order. It would require a handler to receive support from handlers that
handled at least