Tobacco Product Advertising and Promotion to Youth and Racial and Ethnic Minority Populations; Request for Comments, 29776-29777 [2010-12684]
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Federal Register / Vol. 75, No. 102 / Thursday, May 27, 2010 / Notices
District Office. The SWR SBR presents
these workshops to help achieve
objectives set forth in section 406 of the
Food and Drug Administration
Modernization Act of 1997 (21 U.S.C.
393), which include working closely
with stakeholders and maximizing the
availability and clarity of information to
stakeholders and the public. This is
consistent with the purposes of the SBR
Program, which are in part to respond
to industry inquiries, develop
educational materials, sponsor
workshops and conferences to provide
firms, particularly small businesses,
with firsthand working knowledge of
FDA’s requirements and compliance
policies. This workshop is also
consistent with the Small Business
Regulatory Enforcement Fairness Act of
1996 (Public Law 104–121), as outreach
activities by government agencies to
small businesses.
The goal of this public workshop is to
present information that will enable
manufacturers and regulated industry to
better comply with labeling
requirements, especially in light of
growing concerns about obesity and
food allergens. Information presented
will be based on agency position as
articulated through regulation,
compliance policy guides, and
information previously made available
to the public. This is a hands-on
workshop. Topics to be discussed at the
workshop include: (1) Mandatory label
elements, (2) nutrition labeling
requirements, (3) the Food Allergen
Labeling and Consumer Protection Act
of 2004, (4) voluntary health and
nutrient content claims and (5) special
labeling issues such as exemptions and
current topics on food labeling and
nutrition. FDA expects that
participation in this public workshop
will provide regulated industry with
greater understanding of the regulatory
and policy perspectives on food labeling
and increase voluntary compliance.
Dated: May 21, 2010.
Leslie Kux,
Acting Assistant Commissioner for Policy.
[FR Doc. 2010–12740 Filed 5–26–10; 8:45 am]
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Jkt 220001
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Food and Drug Administration
[Docket No. FDA–2010–N–0207]
Tobacco Product Advertising and
Promotion to Youth and Racial and
Ethnic Minority Populations; Request
for Comments
AGENCY:
Food and Drug Administration,
HHS.
ACTION: Notice; request for data and
information.
SUMMARY: The Food and Drug
Administration (FDA) is soliciting
information, research, and ideas to
assist FDA in fulfilling its
responsibilities regarding tobacco
product advertising and promotion that
is designed to appeal to specific racial
and ethnic minority populations in the
United States. For the same reasons, we
are also interested in receiving
information about the advertising and
promotion of menthol and other
cigarettes to youth in general, and to
youth in minority communities. After
reviewing the submitted information,
research, and ideas, FDA will be better
able to fulfill its responsibilities under
The Family Smoking Prevention and
Tobacco Control Act (Tobacco Control
Act).
DATES: Submit electronic or written
comments by July 26, 2010.
ADDRESSES: Submit electronic
comments to https://
www.regulations.gov. Submit written
comments to the Division of Dockets
Management (HFA–305), Food and Drug
Administration, 5630 Fishers Lane, rm.
1061, Rockville, MD 20852.
FOR FURTHER INFORMATION CONTACT:
Kathleen K. Quinn, Center for Tobacco
Products, Food and Drug
Administration, 9200 Corporate Blvd.,
Rockville, MD 20850–3229, 240–276–
1717, e-mail:
Kathleen.Quinn@fda.hhs.gov.
SUPPLEMENTARY INFORMATION:
I. Background
Tobacco products are responsible for
more than 440,000 deaths each year.
The rates of tobacco use and tobaccorelated mortality are higher among
certain racial/ethnic groups, including
American Indian and Alaska Natives,
and African-American men. As the
National Cancer Institute (NCI) noted in
Monograph 19, ‘‘[t]argeting of various
population groups—including * * *
specific racial and ethnic populations
* * * has been strategically important
to the tobacco industry.’’ (Ref. 1).
PO 00000
Frm 00071
Fmt 4703
Sfmt 4703
The first Surgeon General’s Report to
address the tobacco industry’s history of
targeting its marketing to minority
communities was published in 1998
(Ref. 2). Additionally, studies from the
early 1990s document that outdoor
tobacco advertising was
disproportionately targeted to young
people and to minority communities
(Refs. 3 and 4). A longitudinal study
conducted from 1990 to 1994 in 4 types
of Los Angeles ethnic neighborhoods
found that, ‘‘[c]ompared with White
neighborhood thoroughfares, African
American and Hispanic neighborhoods
contained a greater tobacco ad density,
and all minority neighborhoods
contained greater tobacco ad
concentration along the roadsides
* * *. These data are consistent with
the assertion that tobacco companies
target ethnic minorities with higher
rates of advertising and ethnically
tailored campaigns.’’ (Ref. 5). A metaanalysis published in 2007 confirmed
that ‘‘African Americans are exposed to
a higher volume of pro-tobacco
advertising in terms of both
concentration and density.’’ (Ref. 6). In
addition to the volume of advertising,
the methods used in targeting
advertisements to some specific
communities have also been studied.
For example, Monograph 19 discusses
how advertising for mentholated brands
to African-Americans was designed
around lifestyle appeals relating to
‘‘fantasy and escapism,’’ ‘‘expensive
objects,’’ and ‘‘nightlife, entertainment,
and music’’ themes (Ref. 7). However, as
NCI noted, ‘‘little attention has been
paid to understanding tobacco
marketing aimed at American Indians
and Alaska Natives, despite their high
prevalence of tobacco use.’’ (Ref. 8).
Tobacco marketing to Asian Americans
is also under-studied.
On June 22, 2009, the President
signed the Tobacco Control Act into
law. The Tobacco Control Act grants
FDA important new authority to
regulate the manufacture, marketing,
and distribution of tobacco products to
protect the public health generally and
to reduce tobacco use by minors. Among
its many provisions, the Tobacco
Control Act added section 907(e)(1) to
the Federal Food, Drug, and Cosmetic
Act (the act) (21 U.S.C. 387g(e)(1)).
Section 907(e)(1) of the act requires the
Secretary of Health and Human Services
(the Secretary) to ‘‘refer to the [Tobacco
Products Scientific Advisory]
Committee for report and
recommendation * * * the issue of the
impact of the use of menthol in
cigarettes on the public health,
including such use among children,
E:\FR\FM\27MYN1.SGM
27MYN1
wwoods2 on DSK1DXX6B1PROD with NOTICES
Federal Register / Vol. 75, No. 102 / Thursday, May 27, 2010 / Notices
African-Americans, Hispanics, and
other racial and ethnic minorities.’’
In addition, section 906(d) of the act
(21 U.S.C. 387f(d)) gives the Secretary
authority to impose restrictions on the
advertising and promotion of a tobacco
product that the Secretary determines
are appropriate to protect the public
health.
Section 105(a) of the Tobacco Control
Act (21 U.S.C. 387f-1) requires the
Secretary to develop and publish an
action plan to enforce restrictions on the
sale, distribution, promotion, and
advertising of menthol and other
cigarettes to youth. The provision
requires that the Secretary develop this
plan in consultation with public health
organizations and other stakeholders
with demonstrated experience and
expertise in serving minority
communities. The action plan must also
include provisions designed to ensure
enforcement of the restrictions on the
sale, distribution, promotion, and
advertising of menthol and other
cigarettes to youth in minority
communities.
More information about tobacco
advertising, promotion, and marketing
to minority population groups will
assist FDA in implementing the public
health goals of the Tobacco Control Act.
To assist FDA in carrying out the
previously mentioned provisions in a
manner that will protect the public
health, FDA seeks information about the
advertising and promotion of tobacco
products to particular racial and ethnic
minority populations. A better
understanding of this advertising and
promotion will help FDA understand
what steps, if any, may be appropriate
under section 906(d) of the act. In
addition, we are requesting comments
that will assist the agency’s
development of an action plan regarding
enforcement of regulations on
advertising and promotion of menthol
and other cigarettes to youth generally
and to youth in minority communities.
FDA is also seeking information that
will assist the Tobacco Products
Scientific Advisory Committee in
understanding and developing
recommendations regarding the impact
of the use of menthol in cigarettes
among children, African-Americans,
Hispanics, and other racial and ethnic
minorities. A copy of the Tobacco
Control Act is available at https://
www.fda.gov/tobacco.
II. Request for Information
1. Product advertising and promotion
play a critical role in fostering brand
loyalty and communicating messages to
consumers. FDA is aware that messages
can be conveyed through a variety of
VerDate Mar<15>2010
15:26 May 26, 2010
Jkt 220001
visual cues and that, historically,
messages about tobacco products have
been created to appeal to specific racial
and ethnic communities. Increased
understanding of such messaging will
assist FDA in determining what steps to
take, if any, regarding the sale,
distribution, advertising, and promotion
of tobacco products that may be
appropriate for the protection of public
health. We are therefore requesting
information on ways in which the
advertising and promotion of tobacco
products may affect tobacco use among
racial and ethnic minority populations.
2. In the Federal Register of March
19, 2010 (75 FR 13225), FDA published
final regulations restricting the sale and
distribution of cigarettes and smokeless
tobacco to protect children and
adolescents. Those regulations take
effect June 22, 2010. Therefore, FDA is
also seeking input specifically on
designing an action plan regarding
enforcement of the final regulations on
advertising and promotion of menthol
and other cigarettes to youth generally
and to youth in minority communities.
3. FDA is also requesting information
that will assist the Tobacco Products
Scientific Advisory Committee to better
understand, report on, and make
recommendations regarding the impact
of the use of menthol in cigarettes
among children, African-Americans,
Hispanics, and other racial and ethnic
minorities.
III. Comments
Interested persons may submit to the
Division of Dockets Management (see
ADDRESSES) either electronic or written
comments regarding this document. It is
only necessary to send one set of
comments. It is no longer necessary to
send two copies of mailed comments.
Identify comments with the docket
number found in brackets in the
heading of this document. Received
comments may be seen in the Division
of Dockets Management between 9 a.m.
and 4 p.m., Monday through Friday.
IV. References
The following references have been
placed on display in the Division of
Dockets Management (see ADDRESSES)
and may be seen by interested persons
between 9 a.m. and 4 p.m., Monday
through Friday.
1. National Cancer Institute, U.S.
Department of Health and Human Services,
‘‘The Role of the Media in Promoting and
Reducing Tobacco Use,’’ Tobacco Control
Monograph No. 19; p. 11, 2008.
2. U.S. Department of Health and Human
Services, ‘‘Tobacco Use Among U.S. Racial/
Ethnic Minority Groups—African Americans,
American Indians and Alaska Natives, Asian
Americans and Pacific Islanders, and
PO 00000
Frm 00072
Fmt 4703
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29777
Hispanics,’’ A Report of the Surgeon General;
p. 220, 1998.
3. Mitchell, O. & M. Greenberg, ‘‘Outdoor
Advertising of Addictive Products,’’ New
Jersey Medicine; 88, p. 331, 1991 (finding
that billboards in black and Hispanic
neighborhoods in four New Jersey cities
disproportionately contained advertisements
for tobacco and alcohol products.)
4. Ammerman, S.D. & M. Nolden,
‘‘Neighborhood-Based Tobacco Advertising
Targeting Adolescents,’’ Western Journal of
Medicine; 162, pp. 514–518, 1995 (finding
that adolescent exposure to tobacco billboard
advertisements in San Francisco in 1992 and
1993 was greater in Latino neighborhoods
due to a greater adolescent population, and
finding that qualitative analyses of the
tobacco advertisements ‘‘suggested that
adolescents are the primary targets.’’)
5. Stoddard, J.L., et. al., ‘‘Tailoring Outdoor
Tobacco Advertising to Minorities in Los
Angeles County,’’ Journal of Health
Communication; 3, p. 137, 1998.
6. Primack, B.A., et al., ‘‘Volume of
Tobacco Advertising in African American
Markets: Systematic Review and MetaAnalysis,’’ Public Health Reports; 122, p. 607,
2007.
7. National Cancer Institute, U.S.
Department of Health and Human Services,
‘‘The Role of the Media in Promoting and
Reducing Tobacco Use,’’ Tobacco Control
Monograph No. 19; p. 57, 2008.
8. Id., p. 15.
Dated: May 21, 2010.
Leslie Kux,
Acting Assistant Commissioner for Policy.
[FR Doc. 2010–12684 Filed 5–26–10; 8:45 am]
BILLING CODE 4160–01–S
DEPARTMENT OF HOMELAND
SECURITY
Federal Emergency Management
Agency
[Docket ID: FEMA–2010—0029]
Agency Information Collection
Activities: Proposed Collection;
Comment Request, 1660–0032; U.S.
Fire Administration’s National Fire
Academy Evaluation Collection
AGENCY: Federal Emergency
Management Agency, DHS.
ACTION: Notice; 60-day notice and
request for comments; revision of a
currently approved information
collection; OMB No. 1660–0032; FEMA
Form 064–0–4, NFA Distance Learning
Course Evaluation Form; FEMA Form
064–0–5, NFA End of Course Evaluation
Form; FEMA Form 064–0–10, USFA
Conference/Symposium Form.
SUMMARY: The Federal Emergency
Management Agency, as part of its
continuing effort to reduce paperwork
and respondent burden, invites the
general public and other Federal
E:\FR\FM\27MYN1.SGM
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]]>Agencies
[Federal Register Volume 75, Number 102 (Thursday, May 27, 2010)]
[Notices]
[Pages 29776-29777]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-12684]
-----------------------------------------------------------------------
DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration
[Docket No. FDA-2010-N-0207]
Tobacco Product Advertising and Promotion to Youth and Racial and
Ethnic Minority Populations; Request for Comments
AGENCY: Food and Drug Administration, HHS.
ACTION: Notice; request for data and information.
-----------------------------------------------------------------------
SUMMARY: The Food and Drug Administration (FDA) is soliciting
information, research, and ideas to assist FDA in fulfilling its
responsibilities regarding tobacco product advertising and promotion
that is designed to appeal to specific racial and ethnic minority
populations in the United States. For the same reasons, we are also
interested in receiving information about the advertising and promotion
of menthol and other cigarettes to youth in general, and to youth in
minority communities. After reviewing the submitted information,
research, and ideas, FDA will be better able to fulfill its
responsibilities under The Family Smoking Prevention and Tobacco
Control Act (Tobacco Control Act).
DATES: Submit electronic or written comments by July 26, 2010.
ADDRESSES: Submit electronic comments to https://www.regulations.gov.
Submit written comments to the Division of Dockets Management (HFA-
305), Food and Drug Administration, 5630 Fishers Lane, rm. 1061,
Rockville, MD 20852.
FOR FURTHER INFORMATION CONTACT: Kathleen K. Quinn, Center for Tobacco
Products, Food and Drug Administration, 9200 Corporate Blvd.,
Rockville, MD 20850-3229, 240-276-1717, e-mail:
Kathleen.Quinn@fda.hhs.gov.
SUPPLEMENTARY INFORMATION:
I. Background
Tobacco products are responsible for more than 440,000 deaths each
year. The rates of tobacco use and tobacco-related mortality are higher
among certain racial/ethnic groups, including American Indian and
Alaska Natives, and African-American men. As the National Cancer
Institute (NCI) noted in Monograph 19, ``[t]argeting of various
population groups--including * * * specific racial and ethnic
populations * * * has been strategically important to the tobacco
industry.'' (Ref. 1).
The first Surgeon General's Report to address the tobacco
industry's history of targeting its marketing to minority communities
was published in 1998 (Ref. 2). Additionally, studies from the early
1990s document that outdoor tobacco advertising was disproportionately
targeted to young people and to minority communities (Refs. 3 and 4). A
longitudinal study conducted from 1990 to 1994 in 4 types of Los
Angeles ethnic neighborhoods found that, ``[c]ompared with White
neighborhood thoroughfares, African American and Hispanic neighborhoods
contained a greater tobacco ad density, and all minority neighborhoods
contained greater tobacco ad concentration along the roadsides * * *.
These data are consistent with the assertion that tobacco companies
target ethnic minorities with higher rates of advertising and
ethnically tailored campaigns.'' (Ref. 5). A meta-analysis published in
2007 confirmed that ``African Americans are exposed to a higher volume
of pro-tobacco advertising in terms of both concentration and
density.'' (Ref. 6). In addition to the volume of advertising, the
methods used in targeting advertisements to some specific communities
have also been studied. For example, Monograph 19 discusses how
advertising for mentholated brands to African-Americans was designed
around lifestyle appeals relating to ``fantasy and escapism,''
``expensive objects,'' and ``nightlife, entertainment, and music''
themes (Ref. 7). However, as NCI noted, ``little attention has been
paid to understanding tobacco marketing aimed at American Indians and
Alaska Natives, despite their high prevalence of tobacco use.'' (Ref.
8). Tobacco marketing to Asian Americans is also under-studied.
On June 22, 2009, the President signed the Tobacco Control Act into
law. The Tobacco Control Act grants FDA important new authority to
regulate the manufacture, marketing, and distribution of tobacco
products to protect the public health generally and to reduce tobacco
use by minors. Among its many provisions, the Tobacco Control Act added
section 907(e)(1) to the Federal Food, Drug, and Cosmetic Act (the act)
(21 U.S.C. 387g(e)(1)). Section 907(e)(1) of the act requires the
Secretary of Health and Human Services (the Secretary) to ``refer to
the [Tobacco Products Scientific Advisory] Committee for report and
recommendation * * * the issue of the impact of the use of menthol in
cigarettes on the public health, including such use among children,
[[Page 29777]]
African-Americans, Hispanics, and other racial and ethnic minorities.''
In addition, section 906(d) of the act (21 U.S.C. 387f(d)) gives
the Secretary authority to impose restrictions on the advertising and
promotion of a tobacco product that the Secretary determines are
appropriate to protect the public health.
Section 105(a) of the Tobacco Control Act (21 U.S.C. 387f-1)
requires the Secretary to develop and publish an action plan to enforce
restrictions on the sale, distribution, promotion, and advertising of
menthol and other cigarettes to youth. The provision requires that the
Secretary develop this plan in consultation with public health
organizations and other stakeholders with demonstrated experience and
expertise in serving minority communities. The action plan must also
include provisions designed to ensure enforcement of the restrictions
on the sale, distribution, promotion, and advertising of menthol and
other cigarettes to youth in minority communities.
More information about tobacco advertising, promotion, and
marketing to minority population groups will assist FDA in implementing
the public health goals of the Tobacco Control Act. To assist FDA in
carrying out the previously mentioned provisions in a manner that will
protect the public health, FDA seeks information about the advertising
and promotion of tobacco products to particular racial and ethnic
minority populations. A better understanding of this advertising and
promotion will help FDA understand what steps, if any, may be
appropriate under section 906(d) of the act. In addition, we are
requesting comments that will assist the agency's development of an
action plan regarding enforcement of regulations on advertising and
promotion of menthol and other cigarettes to youth generally and to
youth in minority communities. FDA is also seeking information that
will assist the Tobacco Products Scientific Advisory Committee in
understanding and developing recommendations regarding the impact of
the use of menthol in cigarettes among children, African-Americans,
Hispanics, and other racial and ethnic minorities. A copy of the
Tobacco Control Act is available at https://www.fda.gov/tobacco.
II. Request for Information
1. Product advertising and promotion play a critical role in
fostering brand loyalty and communicating messages to consumers. FDA is
aware that messages can be conveyed through a variety of visual cues
and that, historically, messages about tobacco products have been
created to appeal to specific racial and ethnic communities. Increased
understanding of such messaging will assist FDA in determining what
steps to take, if any, regarding the sale, distribution, advertising,
and promotion of tobacco products that may be appropriate for the
protection of public health. We are therefore requesting information on
ways in which the advertising and promotion of tobacco products may
affect tobacco use among racial and ethnic minority populations.
2. In the Federal Register of March 19, 2010 (75 FR 13225), FDA
published final regulations restricting the sale and distribution of
cigarettes and smokeless tobacco to protect children and adolescents.
Those regulations take effect June 22, 2010. Therefore, FDA is also
seeking input specifically on designing an action plan regarding
enforcement of the final regulations on advertising and promotion of
menthol and other cigarettes to youth generally and to youth in
minority communities.
3. FDA is also requesting information that will assist the Tobacco
Products Scientific Advisory Committee to better understand, report on,
and make recommendations regarding the impact of the use of menthol in
cigarettes among children, African-Americans, Hispanics, and other
racial and ethnic minorities.
III. Comments
Interested persons may submit to the Division of Dockets Management
(see ADDRESSES) either electronic or written comments regarding this
document. It is only necessary to send one set of comments. It is no
longer necessary to send two copies of mailed comments. Identify
comments with the docket number found in brackets in the heading of
this document. Received comments may be seen in the Division of Dockets
Management between 9 a.m. and 4 p.m., Monday through Friday.
IV. References
The following references have been placed on display in the
Division of Dockets Management (see ADDRESSES) and may be seen by
interested persons between 9 a.m. and 4 p.m., Monday through Friday.
1. National Cancer Institute, U.S. Department of Health and
Human Services, ``The Role of the Media in Promoting and Reducing
Tobacco Use,'' Tobacco Control Monograph No. 19; p. 11, 2008.
2. U.S. Department of Health and Human Services, ``Tobacco Use
Among U.S. Racial/Ethnic Minority Groups--African Americans,
American Indians and Alaska Natives, Asian Americans and Pacific
Islanders, and Hispanics,'' A Report of the Surgeon General; p. 220,
1998.
3. Mitchell, O. & M. Greenberg, ``Outdoor Advertising of
Addictive Products,'' New Jersey Medicine; 88, p. 331, 1991 (finding
that billboards in black and Hispanic neighborhoods in four New
Jersey cities disproportionately contained advertisements for
tobacco and alcohol products.)
4. Ammerman, S.D. & M. Nolden, ``Neighborhood-Based Tobacco
Advertising Targeting Adolescents,'' Western Journal of Medicine;
162, pp. 514-518, 1995 (finding that adolescent exposure to tobacco
billboard advertisements in San Francisco in 1992 and 1993 was
greater in Latino neighborhoods due to a greater adolescent
population, and finding that qualitative analyses of the tobacco
advertisements ``suggested that adolescents are the primary
targets.'')
5. Stoddard, J.L., et. al., ``Tailoring Outdoor Tobacco
Advertising to Minorities in Los Angeles County,'' Journal of Health
Communication; 3, p. 137, 1998.
6. Primack, B.A., et al., ``Volume of Tobacco Advertising in
African American Markets: Systematic Review and Meta-Analysis,''
Public Health Reports; 122, p. 607, 2007.
7. National Cancer Institute, U.S. Department of Health and
Human Services, ``The Role of the Media in Promoting and Reducing
Tobacco Use,'' Tobacco Control Monograph No. 19; p. 57, 2008.
8. Id., p. 15.
Dated: May 21, 2010.
Leslie Kux,
Acting Assistant Commissioner for Policy.
[FR Doc. 2010-12684 Filed 5-26-10; 8:45 am]
BILLING CODE 4160-01-S
