Notice of Funds Availability: Inviting Applications for the Foreign Market Development Cooperator Program, 26191-26193 [2010-11151]

Agencies

• DEPARTMENT OF AGRICULTURE
• Commodity Credit Corporation

[Federal Register Volume 75, Number 90 (Tuesday, May 11, 2010)]
[Notices]
[Pages 26191-26193]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-11151]


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DEPARTMENT OF AGRICULTURE

Commodity Credit Corporation


Notice of Funds Availability: Inviting Applications for the 
Foreign Market Development Cooperator Program

    Announcement Type: New.
    Catalog of Federal Domestic Assistance (CFDA) Number: 10.600.
SUMMARY: The Commodity Credit Corporation (CCC) announces that it is 
inviting proposals for the 2011 Foreign Market Development Cooperator 
(Cooperator) program. The intended effect of this notice is to solicit 
applications from eligible applicants and award funds in October 2010. 
The Cooperator program is administered by personnel of the Foreign 
Agricultural Service (FAS).

DATES: All applications must be received by 5 p.m. Eastern Daylight 
Time, June 11, 2010. Applications received after this date will not be 
considered.

FOR FURTHER INFORMATION CONTACT: Entities wishing to apply for funding 
assistance should contact the Program Operations Division, Office of 
Trade Programs, Foreign Agricultural Service, Portals Office Building, 
Suite 400, 1250 Maryland Avenue, SW., Washington, DC 20024, or by 
phone: (202) 720-4327, or by fax: (202) 720-9361, or by e-mail: 
podadmin@fas.usda.gov. Information is also available on the FAS Web 
site at https://www.fas.usda.gov/mos/programs/fmdprogram.asp.

SUPPLEMENTARY INFORMATION: 

I. Funding Opportunity Description

    Authority:  The Cooperator program is authorized by title VII of 
the Agricultural Trade Act of 1978, as amended. Cooperator program 
regulations appear at 7 CFR part 1484.
    Purpose: The Cooperator program is designed to create, expand, and 
maintain foreign markets for U.S. agricultural commodities and products 
through cost-share assistance. Financial assistance under the 
Cooperator program will be made available on a competitive basis and 
applications will be reviewed against the evaluation criteria contained 
herein. All U.S. agricultural commodities, except tobacco, are eligible 
for consideration.
    The FAS allocates funds in a manner that effectively supports the 
strategic decision-making initiatives of the Government Performance and 
Results Act (GPRA) of 1993 and the USDA's Food and Agricultural Policy 
(FAP). In deciding whether a proposed project will contribute to the 
effective creation, expansion, or maintenance of foreign markets, the 
FAS considers whether the applicant provides a clear, long-term 
agricultural trade strategy, and a program effectiveness time line 
against which results can be measured at specific intervals using 
quantifiable product or country goals. The FAS also considers the 
extent to which a proposed project targets markets with the greatest 
growth potential. These factors are part of the FAS resource allocation 
strategy to fund applicants who can demonstrate performance and address 
the objectives of the GPRA and FAP.

II. Award Information

    Under the Cooperator program, the FAS enters into agreements with 
eligible nonprofit U.S. trade organizations to share the cost of 
certain overseas marketing and promotion activities. Funding priority 
is given to organizations that have the broadest possible producer 
representation of the commodity being promoted and that are nationwide 
in membership and scope. Cooperators may receive assistance only for 
generic activities that do not involve promotions targeted directly to 
consumers. The program generally operates on a reimbursement basis.

III. Eligibility Information

    1. Eligible Applicants: To participate in the Cooperator program, 
an applicant must be a nonprofit U.S. agricultural trade organization.
    2. Cost Sharing: To participate in the Cooperator program, an 
applicant must agree to contribute resources to its proposed 
promotional activities. The Cooperator program is intended to 
supplement, not supplant, the efforts of the U.S. private sector. The 
contribution must be at least 50 percent of the value of resources 
provided by CCC for activities conducted under the project agreement.
    The degree of commitment of an applicant to the promotional 
strategies contained in its application, as represented by the agreed 
cost share contributions specified therein, is considered by the FAS 
when determining which applications will be approved for funding. Cost-
share may be actual cash invested or in-kind contributions, such as 
professional staff time spent on design and execution of activities. 
The Cooperator program regulations, in sections 1484.50 and 1484.51, 
provide detailed discussion of eligible and ineligible cost-share 
contributions.
    3. Other: Applications should include a justification for funding 
assistance from the program--an explanation as to what specifically 
could not be accomplished without federal funding assistance and why 
participating organization(s) are unlikely to carry out the project 
without such assistance.

IV. Application and Submission Information

    1. Address to Request Application Package: Organizations are 
encouraged to submit their FMD applications to the FAS through the 
Unified Export Strategy (UES) application Internet Web site. The UES 
allows applicants to submit a single consolidated and strategically 
coordinated proposal that incorporates requests for funding and 
recommendations for virtually all of the FAS marketing programs, 
financial assistance programs, and market access programs. The 
suggested UES format encourages applicants to examine the constraints 
or barriers to trade that they face, identify activities that would 
help overcome such impediments, consider the entire pool of 
complementary marketing tools and program resources, and establish 
realistic export goals.
    Applicants planning to use the Internet-based system must contact 
the FAS/Program Operations Division to obtain site access information. 
The Internet-based application may be found at the following URL 
address: https://www.fas.usda.gov/ues/webapp/.
    The FAS highly recommends applying via the Internet-based 
application as this format virtually eliminates paperwork and expedites 
the FAS processing and review cycle. However, applicants also have the 
option of submitting an electronic

[[Page 26192]]

version of their application to FAS at podadmin@fas.usda.gov.
    2. Content and Form of Application Submission: To be considered for 
the Cooperator program, an applicant must submit to the FAS information 
required by the Cooperator program regulations in section 1484.20. In 
addition, in accordance with the Office of Management and Budget's 
policy (68 FR 38402 (June 27, 2003)) regarding the need to identify 
entities that are receiving government awards, all applicants must 
submit a Dun and Bradstreet Data Universal Numbering System (DUNS) 
number. An applicant may request a DUNS number at no cost by calling 
the dedicated toll-free DUNS number request line at 1-866-705-5711.
    Incomplete applications and applications that do not otherwise 
conform to this announcement will not be accepted for review.
    The FAS administers various other agricultural export assistance 
programs, including the Market Access Program (MAP), the Emerging 
Markets Program, the Quality Samples Program, and the Technical 
Assistance for Specialty Crops Program. Any organization that is not 
interested in applying for the Cooperator program but would like to 
request assistance through one of the other programs mentioned should 
contact the Program Operations Division.
    3. Submission Dates and Times: All applications must be received by 
5 p.m. Eastern Daylight Time, June 11, 2010. All Cooperator program 
applicants, regardless of the method of submitting an application, also 
must submit by the application deadline, an original signed 
certification statement as specified in 7 CFR section 1484.20(a)(14) to 
the following address: Program Operations Division, Office of Trade 
Programs, Foreign Agricultural Service, U.S. Department of Agriculture 
at: Portals Office Building, Suite 400, 1250 Maryland Avenue, SW., 
Washington, DC 20024. Applications or certifications received after 
this date will not be considered.
    4. Funding Restrictions: Certain types of expenses are not eligible 
for reimbursement by the program, and there are limits on other 
categories of expenses. CCC also will not reimburse unreasonable 
expenditures or expenditures made prior to approval. Full details are 
available in the Cooperator program regulations in sections 1484.54 and 
1484.55.

V. Application Review Information

    1. Criteria and Review Process: Following is a description of the 
FAS process for reviewing applications and the criteria for allocating 
available Cooperator program funds.
    (1) Phase 1--Sufficiency Review and FAS Divisional Review
    Applications received by the closing date will be reviewed by the 
FAS to determine the eligibility of the applicants and the completeness 
of the applications. These requirements appear at sections 1484.14 and 
1484.20 of the Cooperator program regulations. Applications that meet 
the requirements then will be further evaluated by the appropriate 
Commodity Branch in the FAS' Cooperator Programs Division. The 
Commodity Branch will review each application against the criteria 
listed in sections 1484.21 and 1484.22 of the Cooperator program 
regulations. The purpose of this review is to identify meritorious 
proposals and to recommend an appropriate funding level for each 
application based upon these criteria.
    (2) Phase 2--Competitive Review
    Meritorious applications then will be passed on to the Office of 
the Deputy Administrator, Office of Trade Programs, for the purpose of 
allocating available funds among the applicants. Applicants will 
compete for funds on the basis of the following allocation criteria 
(the number in parentheses represents a percentage weight factor):
    (a) Contribution Level (40)
     The applicant's 6-year average share (2006-2011) of all 
contributions (contributions may include cash and goods and services 
provided by U.S. entities in support of foreign market development 
activities) compared to;
     The applicant's 6-year average share (2006-2011) of all 
Cooperator marketing plan expenditures.
    (b) Past Export Performance (20)
     The 6-year average share (2005-2010) of the value of 
exports promoted by the applicant compared to;
     The applicant's 6-year average share (2005-2010) of all 
Cooperator marketing plan expenditures plus a 6-year average share 
(2005-2010) of MAP expenditures, if any.
    (c) Past Demand Expansion Performance (20)
     The 6-year average share (2005-2010) of the total value of 
world trade of the commodities promoted by the applicant compared to;
     The applicant's 6-year average share (2005-2010) of all 
Cooperator marketing plan expenditures plus a 6-year average share 
(2005-2010) of MAP expenditures, if any.
    (d) Future Demand Expansion Goals (10)
     The projected total dollar value of world trade of the 
commodities being promoted by the applicant for the year 2016 compared 
to;
     The applicant's requested funding level.
    (e) Accuracy of Past Demand Expansion Projections (10)
     The actual dollar value share of world trade of the 
commodities being promoted by the applicant for the year 2009 compared 
to;
     The applicant's past projected share of world trade of the 
commodities being promoted by the applicant for the year 2009, as 
specified in the 2006 Cooperator program application.
    The Commodity Branches' recommended funding levels for each 
applicant are converted to percentages of the total Cooperator program 
funds available and then multiplied by each weight factor to determine 
the amount of funds allocated to each applicant.
    2. Anticipated Announcement Date: Announcements of funding 
decisions for the Cooperator program are anticipated during October 
2010.

VI. Award Administration Information

    1. Award Notices: The FAS will notify each applicant in writing of 
the final disposition of its application. The FAS will send an approval 
letter and project agreement to each approved applicant. The approval 
letter and project agreement will specify the terms and conditions 
applicable to the project, including the levels of Cooperator program 
funding, and cost-share contribution requirements.
    2. Administrative and National Policy Requirements: Interested 
parties should review the Cooperator program regulations, which are 
available at the following URL address: https://www.fas.usda.gov/mos/programs/fmdprogram.asp . Hard copies may be obtained by contacting the 
Program Operations Division.
    3. Reporting: The FAS requires various reports and evaluations from 
Cooperators. Reporting requirements are detailed in the Cooperator 
program regulations in sections 1484.53, 1484.70, and 1484.72.

VII. Agency Contact(s)

    For additional information and assistance, contact the Program 
Operations Division, Office of Trade Programs, Foreign Agricultural 
Service, U.S. Department of Agriculture.
    Courier address: Portals Office Building, Suite 400, 1250 Maryland 
Avenue, SW., Washington, DC 20024, or by phone: (202) 720-4327, or by 
fax: (202) 720-9361, or by e-mail: podadmin@fas.usda.gov.


[[Page 26193]]


    Signed at Washington, DC, on May 4, 2010.
John D. Brewer,
Administrator, Foreign Agricultural Service, and Vice President, 
Commodity Credit Corporation.
[FR Doc. 2010-11151 Filed 5-10-10; 8:45 am]
BILLING CODE 3410-10-P