National Export Initiative, 12433-12435 [2010-5837]

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• Executive Office of the President
• Presidential Documents

[Federal Register Volume 75, Number 50 (Tuesday, March 16, 2010)]
[Presidential Documents]
[Pages 12433-12435]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-5837]




                        Presidential Documents 



Federal Register / Vol. 75, No. 50 / Tuesday, March 16, 2010 / 
Presidential Documents

___________________________________________________________________

Title 3--
The President

[[Page 12433]]

                Executive Order 13534 of March 11, 2010

                
National Export Initiative

                By the authority vested in me as President by the 
                Constitution and the laws of the United States of 
                America, including the Export Enhancement Act of 1992, 
                Public Law 102-429, 106 Stat. 2186, and section 301 of 
                title 3, United States Code, in order to enhance and 
                coordinate Federal efforts to facilitate the creation 
                of jobs in the United States through the promotion of 
                exports, and to ensure the effective use of Federal 
                resources in support of these goals, it is hereby 
                ordered as follows:

                Section 1. Policy. The economic and financial crisis 
                has led to the loss of millions of U.S. jobs, and while 
                the economy is beginning to show signs of recovery, 
                millions of Americans remain unemployed or 
                underemployed. Creating jobs in the United States and 
                ensuring a return to sustainable economic growth is the 
                top priority for my Administration. A critical 
                component of stimulating economic growth in the United 
                States is ensuring that U.S. businesses can actively 
                participate in international markets by increasing 
                their exports of goods, services, and agricultural 
                products. Improved export performance will, in turn, 
                create good high-paying jobs.

                The National Export Initiative (NEI) shall be an 
                Administration initiative to improve conditions that 
                directly affect the private sector's ability to export. 
                The NEI will help meet my Administration's goal of 
                doubling exports over the next 5 years by working to 
                remove trade barriers abroad, by helping firms--
                especially small businesses--overcome the hurdles to 
                entering new export markets, by assisting with 
                financing, and in general by pursuing a Government-wide 
                approach to export advocacy abroad, among other steps.

                Sec. 2. Export Promotion Cabinet. There is established 
                an Export Promotion Cabinet to develop and coordinate 
                the implementation of the NEI. The Export Promotion 
                Cabinet shall consist of:

                    (a) the Secretary of State;
                    (b) the Secretary of the Treasury;
                    (c) the Secretary of Agriculture;
                    (d) the Secretary of Commerce;
                    (e) the Secretary of Labor;
                    (f) the Director of the Office of Management and 
                Budget;
                    (g) the United States Trade Representative;
                    (h) the Assistant to the President for Economic 
                Policy;
                    (i) the National Security Advisor;
                    (j) the Chair of the Council of Economic Advisers;
                    (k) the President of the Export-Import Bank of the 
                United States;
                    (l) the Administrator of the Small Business 
                Administration;
                    (m) the President of the Overseas Private 
                Investment Corporation;
                    (n) the Director of the United States Trade and 
                Development Agency; and
                    (o) the heads of other executive branch 
                departments, agencies, and offices as the President 
                may, from time to time, designate.

[[Page 12434]]

                The Export Promotion Cabinet shall meet periodically 
                and report to the President on the progress of the NEI. 
                A member of the Export Promotion Cabinet may designate, 
                to perform the NEI-related functions of that member, a 
                senior official from the member's department or agency 
                who is a full-time officer or employee. The Export 
                Promotion Cabinet may also establish subgroups 
                consisting of its members or their designees, and, as 
                appropriate, representatives of other departments and 
                agencies. The Export Promotion Cabinet shall coordinate 
                with the Trade Promotion Coordinating Committee (TPCC), 
                established by Executive Order 12870 of September 30, 
                1993.

                Sec. 3. National Export Initiative. The NEI shall 
                address the following:

                    (a) Exports by Small and Medium-Sized Enterprises 
                (SMEs). Members of the Export Promotion Cabinet shall 
                develop programs, in consultation with the TPCC, 
                designed to enhance export assistance to SMEs, 
                including programs that improve information and other 
                technical assistance to first-time exporters and assist 
                current exporters in identifying new export 
                opportunities in international markets.
                    (b) Federal Export Assistance. Members of the 
                Export Promotion Cabinet, in consultation with the 
                TPCC, shall promote Federal resources currently 
                available to assist exports by U.S. companies.
                    (c) Trade Missions. The Secretary of Commerce, in 
                consultation with the TPCC and, to the extent possible, 
                with State and local government officials and the 
                private sector, shall ensure that U.S. Government-led 
                trade missions effectively promote exports by U.S. 
                companies.
                    (d) Commercial Advocacy. Members of the Export 
                Promotion Cabinet, in consultation with other 
                departments and agencies and in coordination with the 
                Advocacy Center at the Department of Commerce, shall 
                take steps to ensure that the Federal Government's 
                commercial advocacy effectively promotes exports by 
                U.S. companies.
                    (e) Increasing Export Credit. The President of the 
                Export-Import Bank, in consultation with other members 
                of the Export Promotion Cabinet, shall take steps to 
                increase the availability of credit to SMEs.
                    (f) Macroeconomic Rebalancing. The Secretary of the 
                Treasury, in consultation with other members of the 
                Export Promotion Cabinet, shall promote balanced and 
                strong growth in the global economy through the G20 
                Financial Ministers' process or other appropriate 
                mechanisms.
                    (g) Reducing Barriers to Trade. The United States 
                Trade Representative, in consultation with other 
                members of the Export Promotion Cabinet, shall take 
                steps to improve market access overseas for our 
                manufacturers, farmers, and service providers by 
                actively opening new markets, reducing significant 
                trade barriers, and robustly enforcing our trade 
                agreements.
                    (h) Export Promotion of Services. Members of the 
                Export Promotion Cabinet shall develop a framework for 
                promoting services trade, including the necessary 
                policy and export promotion tools.

                Sec. 4. Report to the President. Not later than 180 
                days after the date of this order, the Export Promotion 
                Cabinet, through the TPCC, shall provide the President 
                a comprehensive plan to carry out the goals of the NEI. 
                The Chairman of the TPCC shall set forth the steps 
                taken to implement this plan in the annual report to 
                the Committee on Banking, Housing, and Urban Affairs of 
                the Senate and the Committee on Foreign Affairs of the 
                House of Representatives required by the Export 
                Enhancement Act of 1992, Public Law 102-249, 106 Stat. 
                2186, and Executive Order 12870, as amended.

                Sec. 5. General Provisions. (a) Nothing in this order 
                shall be construed to impair or otherwise affect:

(i) authority granted by law to an executive department, agency, or the 
head thereof, or the status of that department or agency within the Federal 
Government; or

[[Page 12435]]

(ii) functions of the Director of the Office of Management and Budget 
relating to budgetary, administrative, or legislative proposals.

                    (b) This order shall be implemented consistent with 
                applicable law and subject to the availability of 
                appropriations.
                    (c) This order is not intended to, and does not, 
                create any right or benefit, substantive or procedural, 
                enforceable at law or in equity by any party against 
                the United States, its departments, agencies, or 
                entities, its officers, employees, or agents, or any 
                other person.
                
                
                    (Presidential Sig.)

                THE WHITE HOUSE,

                    March 11, 2010.

[FR Doc. 2010-5837
Filed 3-15-10; 8:45 am]
Billing code 3195-W0-P