United States v. Bemis Company, Inc., et al.; Proposed Final Judgment and Competitive Impact Statement, 9929-9946 [2010-4550]
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Public Safety Officers’ Disability
Benefits.
The Department of Justice, Office of
Justice Programs, Bureau of Justice
Assistance, will be submitting the
following information collection request
for review and clearance in accordance
with the Paperwork Reduction Act of
1995. This proposed information
collection is published to obtain
comments from the public and affected
agencies. Comments are encouraged and
will be accepted for ‘‘sixty days’’ until
May 3, 2010. If you have additional
comments, suggestions, or need a copy
of the proposed information collection
instrument with instructions or
additional information, please contact
M. Berry at 202–616–6500/1–866–268–
0079, Bureau of Justice Assistance,
Office of Justice Programs, U.S.
Department of Justice, 810 7th Street,
NW., Washington, DC 20531 via
facsimile at 202–305–1367 or by e-mail
at M.A.Berry@ojp.usdoj.gov.
Written comments and suggestions
from the public and affected agencies
concerning the proposed collection of
information are encouraged. Your
comments should address one or more
of the following four points:
—Evaluate whether the proposed
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for the proper performance of the
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whether the information will have
practical utility;
—Evaluate the accuracy of the agency’s
estimate of the burden of the
proposed collection of information,
including the validity of the
methodology and assumptions used;
— Enhance the quality, utility, and
clarity of the information to be
collected; and
—Minimize the burden of the collection
of information on those who are to
respond, including through the use of
appropriate automated, electronic,
mechanical, or other technological
collection techniques or other forms
of information technology, e.g.,
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responses.
Overview of this information
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(1) Type of information collection:
Extension of currently approved
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(2) The title of the form/collection:
OJP FORM 3650/7 Public Safety Officers
Disability Benefits.
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and the applicable component of the
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None. Bureau of Justice Assistance,
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Department of Justice.
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(4) Affected public who will be asked
or required to respond, as well as a brief
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Primary: Dependents of public safety
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and totally disabled in the line of duty.
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(6) An estimate of the total public
burden (in hours) associated with the
collection: Total Annual Reporting
Burden: 75 × 120 minutes per
application = 9,000 minutes/by 60
minutes per hour = 150 hours.
If additional information is required,
please contact Lynn Bryant, Department
Clearance Officer, United States
Department of Justice, Justice
Management Division, Policy and
Planning Staff, Patrick Henry Building,
Suite 1600, 601 D Street, NW.,
Washington, DC., 20530.
March 1, 2010.
Lynn Bryant,
Department Clearance Officer, PRA, United
States Department of Justice.
[FR Doc. 2010–4536 Filed 3–3–10; 8:45 am]
BILLING CODE 4410–18–P
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Bemis Company, Inc.,
et al.; Proposed Final Judgment and
Competitive Impact Statement
Notice is hereby given pursuant to the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16(b)–(h), that a proposed
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9929
Final Judgment, Hold Separate
Stipulation and Order, and Competitive
Impact Statement have been filed with
the United States District Court for the
District of Columbia in United States v.
Bemis Co. et al., Civil Action No. 1:10–
cv–00295. On February 24, 2010, the
United States filed a Complaint alleging
that the proposed acquisition by Bemis
Company, Inc. (‘‘Bemis’’) of the Alcan
Packaging Food Americas business of
Rio Tinto plc would violate Section 7 of
the Clayton Act, 15 U.S.C. 18, by
substantially lessening competition in
the markets for flexible-packaging
rollstock for chunk and sliced natural
cheese packaged for retail sale, flexiblepackaging rollstock for shredded natural
cheese packaged for retail sale, and
flexible-packaging shrink bags for fresh
meat. The proposed Final Judgment,
filed the same time as the Complaint,
requires Bemis to divest the assets of
Alcan Packaging Food Americas related
to those markets, including production
plants and assets located in Menasha,
Wisconsin and Catoosa, Oklahoma, as
well as certain other tangible and
intangible assets. The proposed Final
Judgment also permits Bemis
temporarily to occupy certain portions
of the Menasha facility while unrelated
operations are relocated and allows for
short-term supply agreements between
Bemis and the entity that acquires the
divested assets in order to ensure that
customers continue to receive a reliable
supply of the affected products.
Copies of the Complaint, proposed
Final Judgment and Competitive Impact
Statement are available for inspection at
the Department of Justice, Antitrust
Division, Antitrust Documents Group,
450 Fifth Street, NW., Suite 1010,
Washington, DC 20530 (telephone: 202–
514–2481), on the Department of
Justice’s Web site at https://
www.usdoj.gov/atr, and at the Office of
the Clerk of the United States District
Court for the District of Columbia.
Copies of these materials may be
obtained from the Antitrust Division
upon request and payment of the
copying fee set by Department of Justice
regulations.
Public comment is invited within 60
days of the date of this notice. Such
comments, and responses thereto, will
be published in the Federal Register
and filed with the Court. Comments
should be directed to Maribeth Petrizzi,
Chief, Litigation II Section, Antitrust
Division, Department of Justice,
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Washington, DC 20530, (telephone:
202–307–0924).
J. Robert Kramer II,
Director of Operations and Civil Enforcement.
United States of America, Department of
Justice, Antitrust Division, 450 5th Street,
NW, Suite 8700, Washington, D.C. 20530,
Plaintiff, v. Bemis Company, Inc., One
Neenah Center, Neenah, WI 54957 and Rio
Tinto plc, 2 Eastbourne Terrace, London, W2
6LG, United Kingdom and Alcan
Corporation, 8770 West Bryn Mawr Avenue,
Chicago, IL 60631, Defendants.
Case No.: Case: 1:10–cv–00295, Assigned To:
Kollar-Kotelly, Colleen, Assign. Date:
February 24, 2010, Description: Antitrust,
Judge:
Complaint
The United States of America
(‘‘United States’’), acting under the
direction of the Attorney General, brings
this civil antitrust action against
defendants Bemis Company, Inc.
(‘‘Bemis’’), Rio Tinto plc (‘‘Rio Tinto’’),
and Alcan Corporation (‘‘Alcan’’) to
enjoin Bemis’s proposed acquisition
from Rio Tinto of the Alcan Packaging
Food Americas business and to obtain
other equitable relief. The United States
complains and alleges as follows:
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I. Nature of This Action
1. Bemis announced that it has agreed
to purchase the Alcan Packaging Food
Americas business from Rio Tinto for
$1.2 billion.
2. Bemis and Alcan are the two
leading suppliers in the United States
and Canada of flexible packaging
products suitable for a variety of natural
cheese products packaged for retail sale.
Bemis and Alcan are also two of the
three primary suppliers of shrink bags
for fresh-meat packaging in the United
States and Canada.
3. The proposed acquisition would
eliminate competition between Bemis
and Alcan, which for some customers
are the two best sources of flexible
packaging for certain natural cheese
products. The proposed acquisition
likely also would reduce competition
substantially in the highly concentrated
market for shrink bags for fresh-meat
packaging. As a result, the proposed
acquisition likely would substantially
lessen competition in the development,
production, and sale of flexible
packaging and associated services for
chunk, sliced, and shredded natural
cheese packaged for retail sale and for
fresh meat in the United States and
Canada in violation of Section 7 of the
Clayton Act, 15 U.S.C. 18.
II. The Defendants
4. Bemis is a Missouri corporation
headquartered in Neenah, Wisconsin. In
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2008, Bemis and its subsidiaries had
total sales of approximately $3.8 billion,
including approximately $2.1 billion of
flexible packaging in the United States.
Bemis’s flexible packaging for cheese
and meat is produced by its wholly
owned, but separately incorporated,
Curwood, Inc. division.
5. Rio Tinto is organized under the
laws of and headquartered in the United
Kingdom. Its 2008 sales totaled
approximately $58 billion. Rio Tinto
acquired Alcan in 2007.
6. Alcan is a wholly owned subsidiary
of Rio Tinto. Alcan is a Delaware
corporation headquartered in Chicago,
Illinois. The Alcan Packaging Food
Americas business produces and sells
flexible packaging in the United States,
Canada, and Latin America. In 2008, the
Alcan Packaging Food Americas
business sold approximately $1.5 billion
of flexible packaging.
III. Jurisdiction and Venue
7. The United States brings this action
under Section 15 of the Clayton Act, 15
U.S.C. 25, to prevent and restrain
defendants from violating Section 7 of
the Clayton Act, 15 U.S.C. 18.
8. Defendants themselves, or through
wholly owned subsidiaries, produce
and sell flexible packaging and
associated services for natural cheese
and fresh meat, among other products,
in the flow of interstate commerce.
Defendants’ activities in the
development, production, and sale of
flexible packaging for natural cheese
and fresh meat, among other products,
substantially affect interstate commerce.
This Court has subject-matter
jurisdiction over this action pursuant to
Section 15 of the Clayton Act, 15 U.S.C.
25 and 28 U.S.C. 1331, 1337(a) and
1345.
9. Defendants have consented to
venue and personal jurisdiction in the
District of Columbia. Venue is therefore
proper in this District under Section 12
of the Clayton Act, 15 U.S.C. 22, and 28
U.S.C. 1391(c). Venue is also proper in
the District of Columbia for defendant
Rio Tinto under 28 U.S.C. 1391(d).
IV. Background
A. The Flexible-Packaging Industry
10. Flexible packaging is any package
the shape of which can be readily
changed. Flexible packaging for food
encompasses a wide range of products,
including bags and wrappings for
cheeses and meats, snack bags, and
cereal-box liners. Flexible packaging is
distinguishable from rigid packaging,
such as jars, cans, cups, trays, and hard
plastic bottles.
11. Varying degrees of design and
manufacturing sophistication are
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required to produce flexible packaging
for different end uses. Some flexible
packaging, such as single-layer
packaging, is relatively simple to
manufacture, and customers can choose
from a number of producers for these
types of flexible packaging. Flexible
packaging for other end uses, such as
natural cheese and fresh meat, however,
has multiple layers, is subject to more
rigorous performance standards,
requires greater scientific knowledge
and technical know-how to engineer,
and requires that technical support be
readily available, and, therefore, is more
difficult to produce and commercialize
successfully.
B. Procurement of Flexible Packaging
for Natural Cheese and Fresh Meat
12. Producers of flexible packaging
sell their packaging to producers of food
that package their products for
wholesale or retail sale. Customers
typically have particular and unique
specifications for their packaging. For
example, customers use flexible
packaging to differentiate their products
from those of their rivals. Moreover,
customers have different packaging
equipment, and the flexible packaging
must be specifically qualified to run on
the particular customer’s equipment.
13. Producers of flexible packaging
must work closely with customers to
ensure that their packaging material
runs efficiently on their customers’
machines, that they meet the promised
lead times, and that they continuously
find ways to cut the customer’s costs.
Producers must also engage in research
and development to deliver better
packaging products in order to compete
effectively.
14. Customers of flexible packaging
for certain forms of natural cheese and
fresh meat can incur substantial costs to
switch between different flexiblepackaging producers. These costs result,
in part, from having to modify existing
packaging equipment to make it
compatible with the new producer’s
films and the downtime associated with
that modification. Customers also incur
costs from testing and qualifying a new
supplier.
15. Prices for flexible packaging for
natural cheese and fresh meat are
customer-specific and based on, among
other things, an individual customer’s
unique requirements. The price charged
to one customer likely will be different
from the price charged to another
customer.
16. Price competition in the relevant
markets occurs in two ways. First,
customers may issue a request for
proposal, through which they invite
potential suppliers to bid on supplying
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packaging that meets the customers’
specifications. Customers evaluate the
competing bids on the basis of, among
other things, compliance with their
specifications, price, delivery times, and
the services provided by each producer.
Second, price competition may also
occur less formally if a customer seeks
or receives an offer from an alternative
supplier and the incumbent is given a
chance to respond.
V. Relevant Product Markets
A. Product Markets for Natural-Cheese
Packaging
17. Natural cheese is sold in several
different forms, including chunk cheese,
sliced cheese, and shredded cheese.
18. The films used in flexible
packaging for some natural-cheese
products are sold in the form of
rollstock, which is a continuous sheet of
film that is cut for each package. Most
natural cheese sold at retail is packaged
using rollstock films. The particular
flexible-packaging rollstock and the
services associated with providing it to
customers (‘‘flexible-packaging
rollstock’’) used for: (a) Chunk and
sliced natural cheese packaged for retail
sale; and (b) shredded natural cheese
packaged for retail sale are distinct
product markets.
19. Cheese-packaging customers
demand a long shelf-life for natural
cheese. The flexible-packaging rollstock
for natural cheese must include a barrier
layer that keeps out oxygen to prevent
the cheese from spoiling. The packaging
also must prevent moisture from leaking
into or out of the package. Some cheeses
emit gasses as they age; such cheeses
require packaging that allows gasses to
escape. In addition, the packaging film
must be sufficiently transparent to
present the cheese well to the consumer,
but also avoid discoloration from
fluorescent lights. The packaging also
must resist abrasion and cracking during
distribution and run smoothly and
efficiently on the customer’s filling
machines. Finally, the packaging must
be inert, so that the flavor of the cheese
is not compromised by the plastic.
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1. Flexible-Packaging Rollstock for
Chunk and Sliced Natural Cheese
Packaged for Retail Sale Is a Relevant
Product Market
20. Chunk natural cheese is sold in
bricks of specific sizes, typically eight,
but ranging to thirty-two, ounces. Sliced
natural cheese is typically sold in
packages with roughly ten or more
slices. Producers of chunk and sliced
natural cheese generally use the same
films for packaging.
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21. Specialized rollstock films are
designed specifically for packaging
chunk and sliced natural cheese for
retail sale. While some chunk and sliced
natural cheeses for retail sale are
packaged in other forms of packaging
(e.g., shrink bags or rigid trays), these
are more expensive to purchase than
rollstock packaging and cannot be used
on the same packaging equipment as
rollstock. A small but significant
increase in the price of flexiblepackaging rollstock for chunk and sliced
natural cheese packaged for retail sale
likely would not cause customers faced
with such an increase to substitute to
other forms of packaging, or otherwise
purchase sufficiently less of that
product, so as to render the price
increase unprofitable.
22. Therefore, flexible-packaging
rollstock for chunk and sliced natural
cheese packaged for retail sale is a line
of commerce and a relevant product
market within the meaning of Section 7
of the Clayton Act. In 2008,
approximately $100 million in sales of
this product were made in the United
States and Canada.
2. Flexible-Packaging Rollstock for
Shredded Natural Cheese Packaged for
Retail Sale Is a Relevant Product Market
23. Shredded natural cheese packaged
for retail sale typically is packaged in
bags, which often come with an easyopen mechanism and an easy-close
attachment. The easy-open mechanism
is either laser-scored or mechanically
scored, such that some of the package’s
layers are perforated (making the
package easy to tear), while leaving the
oxygen and moisture barriers intact
(preventing contamination of the
product). The scoring process presents
significant challenges to flexiblepackaging producers. The sealing
process also is difficult because the bags
typically are filled with cheese while in
a vertical position and the release of
cheese into the bags is continuous and
fast.
24. Specialized films are designed
specifically for shredded natural cheese
packaged for retail sale. A small but
significant increase in the price of
flexible-packaging rollstock for
shredded natural cheese packaged for
retail sale likely would not cause
customers faced with such an increase
to substitute to other forms of
packaging, or otherwise purchase
sufficiently less of that product, so as to
render the price increase unprofitable.
25. Therefore, flexible-packaging
rollstock for shredded natural cheese
packaged for retail sale is a line of
commerce and a relevant product
market within the meaning of Section 7
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of the Clayton Act. In 2008,
approximately $100 million in sales of
this product were made in the United
States.
B. Flexible-Packaging Shrink Bags for
Fresh Meat Are a Relevant Product
Market
26. Certain characteristics are
common to most flexible-packaging
films for fresh meat (i.e., beef, veal,
pork, and lamb). First, most films for
fresh meat contain a layer that prevents
oxygen from coming into contact with
the meat. Second, fresh meat films must
prevent moisture from leaking out and
contaminants from entering the
packaging. Third, fresh meat films must
run effectively on the customer’s
packaging equipment. Finally, the
sealant must bond through fatty and oily
substances.
27. The most common type of
flexible-packaging film for fresh meat is
a shrink bag, which is designed to
shrink to the contours of the contents
when heated, forming a tight seal.
Shrink bags are particularly suitable for
use with fresh meat, in particular for
wholesale distribution of meat to be cut
for retail sale in grocery stores. Shrink
bags and the services associated with
providing them to customers (‘‘flexiblepackaging shrink bags’’) used for fresh
meat constitute a distinct product
market. The shrink bag must be durable
to survive distribution while
maintaining its oxygen and moisture
barriers and allowing the meat to retain
its flavor. The bag also must meet shelflife requirements of 30 days or more
and, when used for retail packaging,
have a high degree of transparency for
optimal presentation.
28. A small but significant increase in
the price of flexible-packaging shrink
bags for fresh meat likely would not
cause customers faced with such an
increase to substitute to other forms of
packaging, or otherwise purchase
sufficiently less of that product, so as to
render the price increase unprofitable.
29. Therefore, flexible-packaging
shrink bags for fresh meat constitute a
line of commerce and a relevant product
market within the meaning of Section 7
of the Clayton Act. In 2008,
approximately $800 million in sales of
this product were made in the United
States.
C. The United States and Canada Is a
Relevant Geographic Market
30. Producers of flexible-packaging
rollstock for chunk, sliced, and
shredded natural cheese packaged for
retail sale and flexible-packaging shrink
bags for fresh meat ship the packaging
to customers throughout the United
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States and Canada. Producers outside
the United States and Canada are not
good alternatives for customers in the
United States and Canada. Customers
using producers outside the United
States and Canada would face longer
lead times and an increased potential
for supply-chain complications.
Moreover, major customers demand that
producers of flexible packaging provide
frequent technical and operational
service and support at the customer’s
premises and do not believe that foreign
suppliers can provide the level of
service and support they demand. A
small but significant increase in the
price of flexible-packaging rollstock for
chunk, sliced, and shredded natural
cheese packaged for retail sale and
flexible-packaging shrink bags for fresh
meat in the United States and Canada
likely would not cause customers in the
United States and Canada to turn to
producers outside the United States and
Canada in sufficient numbers so as to
render such a price increase
unprofitable.
31. Accordingly, the United States
and Canada is a relevant geographic
market for flexible-packaging rollstock
for chunk, sliced, and shredded natural
cheese packaged for retail sale and
flexible-packaging shrink bags for fresh
meat within the meaning of Section 7 of
the Clayton Act.
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VI. The Proposed Acquisition’s Likely
Anticompetitive Effects
A. Likely Anticompetitive Effects in the
United States and Canada for FlexiblePackaging Rollstock for Chunk and
Sliced Natural Cheese Packaged for
Retail Sale
32. Based on their capabilities and
sales history, Bemis and Alcan are two
of only a few competitors that might
successfully bid to supply a customer
with flexible-packaging rollstock for
chunk and sliced natural cheese
packaged for retail sale. Currently,
Bemis and Alcan account for
approximately 37 and 54 percent,
respectively, of sales in the United
States and Canada for this product. If
the proposed acquisition is not
enjoined, Bemis and Alcan combined
would account for approximately 91
percent of sales in the United States and
Canada for this product. Using a
measure of market concentration called
the Herfindahl-Hirschman Index (‘‘HHI’’)
(explained in Appendix A), the HHI
would increase by more than 3,900
points, resulting in a post-acquisition
HHI of more than 8,000 points.
33. Market shares are best measured
using revenues in the markets for the
Relevant Products because suppliers
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with the capacity to produce similar
goods outside of those markets cannot
quickly and easily shift that capacity to
supply customers with the Relevant
Products. Thus, the mere possession of
similar capacity does not make a
supplier an ‘‘uncommitted entrant’’;
meeting the requirements of customers
in a cost-efficient manner also requires
specialized know-how, experience,
qualification, and the ability to
innovate.
34. Due to Bemis’s and Alcan’s
collective overall expertise in meeting
the needs of customers and other
technical and commercial factors for
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale, including, among other
things, price, delivery times, service,
and technical support, Bemis and Alcan
frequently are perceived by each other,
by other bidders, and by customers as
being the two strongest competitors in
that market.
35. Bemis’s bidding behavior often
has been constrained by the possibility
of losing business to Alcan. By
eliminating Alcan, Bemis would gain
the incentive and likely ability to
profitably increase its bid prices higher
than it otherwise would without the
acquisition. Customers have also
benefitted from competition between
Bemis and Alcan through higher
quality, better supply-chain options
(including delivery times and volumepurchase requirements), technical
support, and numerous innovations.
The combination of Bemis and Alcan
would eliminate this other competition
and future benefits to the customers.
36. The proposed acquisition,
therefore, likely would substantially
lessen competition in the United States
and Canada for flexible-packaging
rollstock for chunk and sliced natural
cheese packaged for retail sale, which
likely would lead to higher prices, lower
quality, less favorable supply-chain
options, reduced technical support, and
less innovation, in violation of Section
7 of the Clayton Act.
B. Likely Anticompetitive Effects in the
United States and Canada for FlexiblePackaging Rollstock for Shredded
Natural Cheese Packaged for Retail Sale
37. Based on their capabilities and
sales history, Bemis and Alcan are two
of only a few credible competitors that
might successfully bid to supply a
customer with flexible packaging
rollstock for shredded natural cheese
packaged for retail sale. Currently,
Bemis and Alcan account for
approximately 27 and 49 percent,
respectively, of sales in the United
States and Canada for this product. If
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the proposed acquisition is not
enjoined, Bemis and Alcan combined
would account for approximately 76
percent of sales in the United States and
Canada for this product. The HHI would
increase by approximately 2,500 points,
resulting in a post-acquisition HHI of
more than 5,600 points.
38. Market shares are best measured
using revenues in the markets for the
Relevant Products because suppliers
with the capacity to produce similar
goods outside of those markets cannot
quickly and easily shift that capacity to
supply customers with the Relevant
Products. Thus, the mere possession of
similar capacity does not make a
supplier an ‘‘uncommitted entrant’’;
meeting the requirements of customers
in a cost-efficient manner also requires
specialized know-how, experience,
qualification, and the ability to
innovate.
39. Due to Bemis’s and Alcan’s
collective overall expertise in meeting
the needs of customers and other
technical and commercial factors for
flexible-packaging rollstock for
shredded natural cheese packaged for
retail sale, including, among other
things, price, delivery times, service,
and technical support, Bemis and Alcan
frequently are perceived by each other,
by other bidders, and by customers as
being the two strongest competitors in
that market.
40. Bemis’s bidding behavior often
has been constrained by the possibility
of losing business to Alcan. By
eliminating Alcan, Bemis would gain
the incentive and ability to profitably
increase its bid prices higher than it
otherwise would without the
acquisition. Customers have also
benefitted from competition between
Bemis and Alcan through higher
quality, better supply-chain options,
better technical support, and numerous
innovations. The combination of Bemis
and Alcan would eliminate this other
competition and future benefits to the
customers.
41. The proposed acquisition,
therefore, likely would substantially
lessen competition in the United States
and Canada for flexible-packaging
rollstock for shredded natural cheese
packaged for retail sale, which likely
would lead to higher prices, lower
quality, less favorable supply-chain
options, reduced technical support, and
less innovation, in violation of Section
7 of the Clayton Act.
C. Likely Anticompetitive Effects in the
United States and Canada for FlexiblePackaging Shrink Bags for Fresh Meat
42. Currently, Bemis and Alcan
account for approximately 20 and 8
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percent, respectively, of the sales in the
United States and Canada for flexiblepackaging shrink bags for fresh meat. If
the proposed acquisition is not
enjoined, Bemis and Alcan combined
would account for approximately 28
percent of sales of flexible-packaging
shrink bags for fresh meat in the United
States and Canada, and leave Bemis and
one other firm with approximately 93
percent of sales. The HHI would
increase by more than 300 points,
resulting in a post-acquisition HHI of
more than 5,000 points.
43. Market shares are best measured
using revenues in the markets for the
Relevant Products because suppliers
with the capacity to produce similar
goods outside of those markets cannot
quickly and easily shift that capacity to
supply customers with the Relevant
Products. Thus, the mere possession of
similar capacity does not make a
supplier an ‘‘uncommitted entrant’’;
meeting the requirements of customers
in a cost-efficient manner also requires
specialized know-how, experience,
qualification, and the ability to
innovate.
44. Although the third supplier of
flexible-packaging shrink bags for fresh
meat is the dominant supplier, some
customers desire two or more suppliers.
As a result, Bemis and Alcan often find
themselves competing to be the second
supplier, and their price competition
exerts pricing pressure also on the
dominant firm. Unless the proposed
acquisition is enjoined, that bidding
dynamic would be eliminated because
Bemis and Alcan no longer would bid
against one another. In addition,
Bemis’s elimination of Alcan as an
independent competitor would result in
only two suppliers accounting for nearly
all of the market. Such an increase in
concentration likely would make
coordination easier.
45. The proposed acquisition,
therefore, likely would substantially
lessen competition in the United States
and Canada for flexible-packaging
shrink bags for fresh meat, which likely
would lead to higher prices, lower
quality, less favorable supply-chain
options, reduced technical support, and
less innovation, in violation of Section
7 of the Clayton Act.
D. Entry Is Unlikely To Prevent
Anticompetitive Harm
46. Some customers in the United
States and Canada have attempted to
procure suitable flexible-packaging
rollstock for chunk, sliced, and
shredded natural cheese packaged for
retail sale from producers that do not
currently produce packaging for these
uses. Similarly, some customers in the
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United States and Canada have
attempted to procure suitable flexiblepackaging shrink bags for fresh meat
from producers beyond Bemis and
Alcan and the dominant producer. Most
of those flexible-packaging producers
have not been able cost-effectively to
achieve the required specifications or
quality requirements. These suppliers
likely would not be able to meet
customers’ required specifications or
quality requirements cost-effectively
within a commercially reasonable
period of time, nor would they likely be
able to produce products that would run
efficiently on their customers’ packaging
equipment.
47. New entry into the markets for
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale, flexible-packaging rollstock
for shredded natural cheese packaged
for retail sale, and flexible-packaging
shrink bags for fresh meat in the United
States and Canada would be costly,
difficult, and time consuming. A new
supplier would need to construct
production lines capable of producing
films that meet the rigorous standards
set forth by major buyers of such films.
Construction of manufacturing facilities
would require millions of dollars of
capital investment and the entrant
would have to be committed to research
and development. In addition, the
technical know-how necessary to design
and successfully manufacture packaging
that is able to run efficiently on
customers’ equipment cost-effectively is
difficult to obtain.
48. Even after a new entrant has
developed the capability to supply
flexible-packaging rollstock for chunk,
sliced, and shredded natural cheese
packaged for retail sale and flexiblepackaging shrink bags for fresh meat,
the entrant must be qualified by
potential customers, demonstrating that
it is capable of manufacturing products
that meet rigorous quality and
performance standards. For example,
because the qualifying process for
natural cheese typically requires a shelflife test, where sample products are
wrapped in the candidate packaging and
stored in retail-like conditions for
extended periods of time, the process
can take many months. Further, there is
no guarantee that the attempted
qualification will be successful, and the
entrant may have to repeat the process
multiple times. In such cases, the
qualification process can take multiple
years with no guarantee of success.
Moreover, because customer
specifications are unique, qualification
with one customer does not guarantee
qualification with another.
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49. Entry of existing packaging firms
is unlikely because the technical know
how necessary to create the packaging
for the relevant products is difficult to
obtain. Also, a company would have to
pass each customer’s rigorous
qualification tests. Entry of existing
packaging firms into the markets for
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale, flexible-packaging rollstock
for shredded natural cheese packaged
for retail sale, and flexible-packaging
shrink bags for fresh meat, therefore,
likely would not be timely, likely, and
sufficient to defeat a small but
significant increase in price in the
relevant markets.
50. As a result of these barriers, entry
by new firms or by existing packaging
firms likely would not be timely, likely,
and sufficient to prevent a likely
exercise of market power by Bemis after
the acquisition.
VII. The Proposed Acquisition Violates
Section 7 of the Clayton Act
51. Bemis’s proposed acquisition of
the Alcan Packaging Food Americas
business would be likely to
substantially lessen competition in
violation of Section 7 of the Clayton
Act, 15 U.S.C. 18, in the United States
and Canada for: (1) Flexible-packaging
rollstock for chunk and sliced natural
cheese packaged for retail sale; (2)
flexible-packaging rollstock for
shredded natural cheese packaged for
retail sale; and (3) flexible-packaging
shrink bags for fresh meat.
52. Unless enjoined, the proposed
acquisition likely would have the
following anticompetitive effects,
among others:
(a) Actual and potential competition
between Bemis and Alcan in the
relevant markets would be eliminated;
(b) Competition in the relevant
markets likely would be substantially
lessened; and
(c) For the relevant products, prices
would likely increase, quality would
likely decrease, supply-chain options
would likely be less favorable, technical
support would likely be reduced, and
innovation would likely decline.
VIII. Requested Relief
53. The United States requests that
this Court:
(a) Adjudge and decree Bemis’s
proposed acquisition of the Alcan
Packaging Food Americas business to
violate Section 7 of the Clayton Act, 15
U.S.C. 18;
(b) Enjoin defendants and all persons
acting on their behalf from
consummating the proposed acquisition
of the Alcan Packaging Food Americas
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business by Bemis, or from entering into
or carrying out any other agreement,
plan, or understanding the effect of
which would be to combine Bemis with
the Alcan Packaging Food Americas
business;
(c) Award the United States its costs
for this action; and
(d) Award the United States such
other and further relief as the Court
deems just and proper.
For Plaintiff United States of America:
Christine A. Varney,
Assistant Attorney General, D.C. Bar
# 411654.
William F. Cavanaugh, Jr.,
Deputy Assistant Attorney General.
J. Robert Kramer II,
Director of Operations.
Maribeth Petrizzi,
Chief, Litigation II Section, D.C. Bar
# 435204.
Dorothy B. Fountain,
Assistant Chief, Litigation II Section, D.C. Bar
# 439469.
Rachel Adcox,
Attorney, United States Department of
Justice, Antitrust Division, 450 Fifth Street
NW., Suite 8700, Washington, DC, 20530
(202) 307–0924.
Dated: February 24, 2010.
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Appendix A—Definition of HHI
The term ‘‘HHI’’ means the
Herfindahl-Hirschman Index, a
commonly accepted measure of market
concentration. The HHI is calculated by
squaring the market share of each firm
competing in the market and then
summing the resulting numbers. For
example, for a market consisting of four
firms with shares of 30, 30, 20, and
20%, the HHI is 2,600 (302 + 302 + 202
+ 202 = 2,600). The HHI takes into
account the relative size distribution of
the firms in a market. It approaches zero
when a market is occupied by a large
number of firms of relatively equal size
and reaches its maximum of 10,000
points when a market is controlled by
a single firm. The HHI increases both as
the number of firms in the market
decreases and as the disparity in size
between those firms increases.
Markets in which the HHI is between
1,000 and 1,800 points are considered to
be moderately concentrated, and
markets in which the HHI is in excess
of 1,800 points are considered to be
highly concentrated. See Horizontal
Merger Guidelines ¶ 1.51 (revised Apr.
8, 1997). Transactions that increase the
HHI by more than 100 points in highly
concentrated markets presumptively
raise antitrust concerns under the
Horizontal Merger Guidelines issued by
the Department of Justice and the
Federal Trade Commission. See id.
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United States of America, Plaintiff, v.
Bemis Company, Inc., and Rio Tinto PLC, and
Alcan Corporation, Defendants.
Case No.: 1:10-cv-00295
Judge: Kollar-Kotelly, Colleen
Deck Type: Antitrust
Date Stamp: February 24, 2010
Final Judgment
Whereas, Plaintiff United States of
America (‘‘United States’’) filed its
Complaint on February 24, 2010, the
United States and defendants Bemis
Company, Inc., Rio Tinto plc, and Alcan
Corporation, by their respective
attorneys, have consented to the entry of
this Final Judgment without trial or
adjudication of any issue of fact or law,
and without this Final Judgment
constituting any evidence against or
admission by any party regarding any
issue of fact or law;
And whereas, defendants agree to be
bound by the provisions of this Final
Judgment pending its approval by the
Court;
And whereas, the essence of this Final
Judgment is the prompt and certain
divestiture of certain rights or assets by
defendants to assure that competition is
not substantially lessened;
And whereas, the United States
requires defendants to make certain
divestitures for the purpose of
remedying the loss of competition
alleged in the Complaint;
And whereas, defendants have
represented to the United States that the
divestitures required below can and will
be made and that defendants will later
raise no claim of hardship or difficulty
as grounds for asking the Court to
modify any of the divestiture provisions
contained below;
Now therefore, before any testimony
is taken, without trial or adjudication of
any issue of fact or law, and upon
consent of the parties, it is ordered,
adjudged, and decreed:
I. Jurisdiction
This Court has jurisdiction over the
subject matter of and each of the parties
to this action. The Complaint states a
claim upon which relief may be granted
against defendants under Section 7 of
the Clayton Act, as amended (15 U.S.C.
18).
II. Definitions
As used in this Final Judgment:
A. ‘‘Acquirer’’ or ‘‘Acquirers’’ means
the entity or entities to whom
defendants divest the Divestiture Assets.
B. ‘‘Bemis’’ means defendant Bemis
Company, Inc., a Missouri corporation
headquartered in Neenah, Wisconsin, its
successors and assigns, and its
subsidiaries, divisions, groups,
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affiliates, partnerships and joint
ventures, and their directors, officers,
managers, agents, and employees.
C. ‘‘Rio Tinto’’ means defendant Rio
Tinto plc, organized under the laws of
and headquartered in the United
Kingdom, its successors and assigns,
and its subsidiaries, divisions, groups,
affiliates, partnerships and joint
ventures, and their directors, officers,
managers, agents, and employees.
D. ‘‘Alcan’’ means defendant Alcan
Corporation, a Delaware corporation
that is a wholly owned subsidiary of Rio
Tinto headquartered in Chicago, Illinois,
its successors and assigns, and its
subsidiaries, divisions, groups,
affiliates, partnerships and joint
ventures, and their directors, officers,
managers, agents, and employees.
E. ‘‘Divestiture Assets’’ means:
(1) Alcan’s facility located at 905 W.
Verdigris Parkway, Catoosa, Oklahoma
74015 (‘‘Catoosa facility’’);
(2) Alcan’s facility located at 271
River Street, Menasha, Wisconsin 54952
(‘‘Menasha facility’’); provided, however,
that the tangible assets used exclusively
or primarily for the wax-coating
operation located at the Menasha
facility shall not be divested pursuant to
this Final Judgment;
(3) The following tangible assets:
(a) All tangible assets (leased or
owned) necessary to operate or used in
or for the Catoosa facility and the
Menasha facility, including, but not
limited to, all real property and
improvements, manufacturing
equipment, product inventory, tooling
and fixed assets, personal property,
titles, interests, leases, input inventory,
office furniture, materials, supplies, and
other tangible property;
(b) All tangible assets (leased or
owned) used exclusively or primarily
for the research and development of any
Alcan Relevant Product in the United
States and/or Canada, including, but not
limited to, materials, supplies, and other
property; and
(c) All records and documents relating
to any Alcan Relevant Product in the
United States and/or Canada, including,
but not limited to, licenses, permits, and
authorizations issued by any
governmental organization; contracts,
teaming agreements, leases,
commitments, certifications, and
understandings, including, but not
limited to, supply agreements; customer
lists, contracts, accounts, and credit
records; and repair and performance
records.
(4) The following intangible assets:
(a) All intangible assets used
exclusively or primarily in the design,
development, production, marketing,
servicing, distribution, and/or sale of
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any Alcan Relevant Product in the
United States and/or Canada, including,
but not limited to, all patents, licenses
and sub-licenses, intellectual property,
copyrights, trade names or trademarks,
including, but not limited to, ‘‘Halo,’’
‘‘Maraflex,’’ ‘‘Clearshield,’’ or any
derivation thereof, service marks,
service names, technical information,
designs, trade dress, and trade secrets;
computer software, databases, and
related documentation; know-how,
including, but not limited to, recipes,
formulas, and machine settings;
information relating to plans for,
improvements to, or line extensions of,
Alcan’s Relevant Products; drawings,
blueprints, designs, design protocols,
specifications for materials, and
specifications for parts and devices;
marketing and sales data; quality
assurance and control procedures;
design tools and simulation capability;
contractual rights; manuals and
technical information provided by
Alcan to its own employees, customers,
suppliers, agents, or licensees; safety
procedures for the handling of materials
and substances; research information
and data concerning historic and
current research and development
efforts, including, but not limited to,
designs and experiments and the results
of successful and unsuccessful designs
and experiments; and
(b) With respect to any intangible
assets that are not included in paragraph
II(E)(4)(a), above, and that prior to the
filing of the Complaint in this matter
were used in connection with the
design, development, production,
marketing, servicing, distribution, and/
or sale of both any Alcan Relevant
Product and any other Alcan product, a
non-exclusive, non-transferable license
for such intangible assets to be used for
the design, development, production,
marketing, servicing, distribution, and/
or sale of any of the Relevant Products
or the operation or use of the Catoosa
facility and/or the Menasha facility for
the period of time that defendants have
rights to such assets; provided, however,
that any such license is transferable to
any future purchaser of all or any
relevant portion of the Divestiture
Assets.
F. ‘‘Relevant Products’’ means any
flexible-packaging rollstock used for
chunk, sliced, and/or shredded natural
cheeses packaged for retail sale and any
flexible-packaging shrink bags used for
fresh meat.
G. ‘‘Transaction’’ means Bemis’s
proposed acquisition of the Alcan
Packaging Food Americas business.
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III. Applicability
A. This Final Judgment applies to
Bemis, Rio Tinto, and Alcan, as defined
above, and all other persons in active
concert or participation with any of
them who receive actual notice of this
Final Judgment by personal service or
otherwise.
B. If, prior to complying with Section
IV and V of this Final Judgment,
defendants sell or otherwise dispose of
all or substantially all of their assets or
of lesser business units that include the
Divestiture Assets, they shall require the
purchaser to be bound by the provisions
of this Final Judgment. Defendants need
not obtain such an agreement from the
Acquirer or Acquirers of the assets
divested pursuant to this Final
Judgment.
IV. Divestitures
A. Bemis is ordered and directed,
within ninety (90) calendar days after
the filing of the Complaint in this
matter, or five (5) calendar days after
notice of the entry of this Final
Judgment by the Court, whichever is
later, to divest the Divestiture Assets in
a manner consistent with this Final
Judgment to an Acquirer or Acquirers
acceptable to the United States, in its
sole discretion. The United States, in its
sole discretion, may agree to one or
more extensions of this time period not
to exceed sixty (60) calendar days in
total, and shall notify the Court in such
circumstances. Bemis agrees to use its
best efforts to divest the Divestiture
Assets as expeditiously as possible.
B. In accomplishing the divestitures
ordered by this Final Judgment, Bemis
promptly shall make known, by usual
and customary means, the availability of
the Divestiture Assets. Bemis shall
inform any person making inquiry
regarding a possible purchase of the
Divestiture Assets that they are being
divested pursuant to this Final
Judgment and provide that person with
a copy of this Final Judgment. Bemis
shall offer to furnish to all prospective
Acquirers, subject to customary
confidentiality assurances, all
information and documents relating to
the Divestiture Assets customarily
provided in a due diligence process,
except such information or documents
subject to the attorney-client privilege or
work-product doctrine. Bemis shall
make available such information to the
United States at the same time that such
information is made available to any
other person.
C. Bemis shall provide the Acquirer or
Acquirers and the United States
information relating to the personnel
employed at the Catoosa facility and the
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Menasha facility and the personnel
otherwise involved in the design,
development, production, marketing,
servicing, distribution, and/or sale of
Alcan’s Relevant Products to enable the
Acquirer or Acquirers to make offers of
employment. Defendants will not
interfere with any negotiations by the
Acquirer or Acquirers to employ any
person who is employed at the Catoosa
facility or the Menasha facility or is
otherwise involved in the design,
development, production, marketing,
servicing, distribution, and/or sale of
Alcan’s Relevant Products. Interference
with respect to this paragraph includes,
but is not limited to, offering to increase
an employee’s salary or benefits other
than as a part of a company-wide
increase in salary or benefits. In
addition, for each employee who elects
employment by the Acquirer or
Acquirers, Bemis shall vest all unvested
pension and other equity rights of that
employee and provide all benefits to
which the employee would have been
entitled if terminated without cause.
D. Defendants shall waive all
noncompete agreements for any current
or former Alcan employee employed at
the Catoosa facility, the Menasha
facility, or otherwise employed in the
design, development, production,
marketing, servicing, distribution, and/
or sale of any Alcan Relevant Product.
E. Bemis shall permit prospective
Acquirers of the Divestiture Assets to
have reasonable access to personnel and
to make inspections of the physical
facilities associated with the Divestiture
Assets; access to any and all
environmental, zoning, and other permit
documents and information; and access
to any and all financial, operational, or
other documents and information
customarily provided as part of a due
diligence process.
F. Bemis shall warrant to the Acquirer
or Acquirers that each asset will be
operational on the date of sale.
G. Defendants shall not take any
action that will impede in any way the
permitting, operation, use, or divestiture
of the Divestiture Assets.
H. Defendants shall warrant to the
Acquirer or Acquirers that there are no
material defects in the environmental,
zoning or other permits pertaining to the
operation of each asset, and that
following the sale of the Divestiture
Assets, defendants will not undertake,
directly or indirectly, any challenges to
the environmental, zoning, or other
permits relating to the operation of the
Divestiture Assets.
I. Bemis shall take all steps necessary
to accomplish the transfer of the
leasehold and other rights of possession
of the Catoosa facility to the Acquirer,
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including, but not limited to, invoking
and exercising all applicable early
termination, early purchase, or other
provisions contained in the agreements
related to the Catoosa facility, and
paying all necessary sums specified in
such agreements.
J. Bemis shall warrant that it is
divesting Alcan’s entire business
relating to each of the Relevant Products
and will not manufacture any Alcan
Relevant Product after the date the
Divestiture Assets are divested until the
expiration of this Final Judgment.
Defendants shall not solicit business for
any Relevant Product that is subject to
an unexpired Alcan customer contract
transferred to the Acquirer for a period
of one (1) year from the date of the
divestiture of such contract or the
remaining term of the contract,
whichever is shorter.
K. The Acquirer of the Menasha
facility shall enter into an agreement
with Bemis permitting Bemis to occupy
the portions of the Menasha facility
utilized for Alcan’s wax-coating
operations for a period of no longer than
three (3) years after the date the
Transaction is closed. By no later than
three (3) months after the date the
Transaction is closed, Bemis shall create
physical barriers that segregate the waxcoating operations from the portions of
the Menasha facility to be occupied by
the Acquirer. Bemis’s areas and
operations at the Menasha facility shall
be secured separately from those of the
Acquirer so that the Acquirer’s areas
and operations cannot be accessed by
Bemis and Bemis’s areas and operations
cannot be accessed by the Acquirer,
other than for facility repair, support,
and maintenance pursuant to a lease or
other agreement. At the option of the
Acquirer, the lease agreement may
include a provision requiring Bemis to
remove any or all physical barriers
erected to segregate its areas and
operations from the Acquirer’s areas and
operations pursuant to this paragraph.
L. At the option of the Acquirer of the
Divestiture Assets relating to the
‘‘Maraflex’’ products, Bemis shall enter
into a supply contract with that
Acquirer for the ‘‘Maraflex’’ products
sufficient to satisfy that Acquirer ’s
obligations under any customer contract
for a period of up to one (1) year. The
amount of ‘‘Maraflex’’ products
produced by Bemis for the Acquirer
pursuant to such a supply contract shall
be limited to the total volume of
‘‘Maraflex’’ products produced by Alcan
in 2009 plus one percent, unless
otherwise mutually agreed by Bemis
and the Acquirer. The terms and
conditions of any contractual
arrangement intended to satisfy this
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provision must be reasonably related to
market conditions for these products.
The United States, in its sole discretion,
may approve an extension of the term of
this supply contract for a period of up
to two (2) years. If the Acquirer seeks an
extension of the term of this supply
contract, it shall so notify the United
States in writing at least four (4) months
prior to the date the supply contract
expires. If the United States approves
such an extension, it shall so notify
Bemis in writing at least three (3)
months prior to the date the supply
contract expires.
M. At the option of the Acquirer of
the Divestiture Assets relating to the
‘‘Maraflex’’ products, Bemis shall enter
into a transition services agreement with
that Acquirer sufficient to meet all or
part of that Acquirer’s needs for
assistance in matters relating to the
development, production, and/or
service of the ‘‘Maraflex’’ products or
technology for a period of at least six (6)
months but no longer than three (3)
years. The terms and conditions of any
contractual arrangement intended to
satisfy this provision must be
reasonably related to the market value of
the expertise of the personnel providing
any needed assistance.
N. At the option of the Acquirer of the
Menasha facility, Bemis shall enter into
a supply contract with that Acquirer for
any Relevant Product produced at
Alcan’s facility located at 901 Morrison
Drive, Boscobel, Wisconsin 53805 (the
‘‘Boscobel facility’’), sufficient to satisfy
that Acquirer’s obligations under any
customer contract for a period of up to
one (1) year. The amount of Relevant
Products produced by Bemis for the
Acquirer pursuant to such a supply
contract shall be limited to the total
volume of Relevant Products produced
by Alcan at the Boscobel facility in 2009
plus one percent, unless otherwise
mutually agreed by Bemis and the
Acquirer. The terms and conditions of
any contractual arrangement intended to
satisfy this provision must be
reasonably related to market conditions
for these products. The United States, in
its sole discretion, may approve an
extension of the term of this supply
contract for a period of up to one (1)
year. If the Acquirer seeks an extension
of the term of this supply contract, it
shall so notify the United States in
writing at least four (4) months prior to
the date the supply contract expires. If
the United States approves such an
extension, it shall so notify Bemis in
writing at least three (3) months prior to
the date the supply contract expires.
O. At the option of Bemis, the
Acquirer of the Catoosa facility shall
enter into a supply contract for the
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‘‘Clearshield’’ products sufficient to
satisfy Alcan’s or Bemis’s obligations to
Alcan affiliates Danaflex, Maua, and
Envaril for a period of up to one (1)
year. The amount of ‘‘Clearshield’’
products produced by the Acquirer for
Bemis pursuant to such a supply
contract shall be limited to the total
volume of ‘‘Clearshield’’ products
produced by Alcan for Danaflex, Maua,
and Envaril in 2009 plus one percent,
unless otherwise mutually agreed by
Bemis and the Acquirer. The terms and
conditions of any contractual
arrangement intended to satisfy this
provision must be reasonably related to
market conditions for these products.
The United States, in its sole discretion,
may approve an extension of the term of
this supply contract for a period of up
to two (2) years. If Bemis seeks an
extension of the term of this supply
contract, it shall so notify the United
States in writing at least four (4) months
prior to the date the supply contract
expires. If the United States approves
such an extension, it shall so notify the
Acquirer in writing at least three (3)
months prior to the date the supply
contract expires.
P. At the option of Bemis, the
Acquirer or Acquirers shall enter into an
agreement to provide Bemis with a nonexclusive, non-transferable license for
the intangible assets described in
paragraph II(E)(4)(a), above, that prior to
the filing of the Complaint in this matter
were used in connection with the
design, development, production,
marketing, servicing, distribution, and/
or sale of both any Alcan Relevant
Product and any other Alcan product;
provided, however, that any such
license is solely for use in connection
with the design, development,
production, marketing, servicing,
distribution, and/or sale of products
other than the Alcan Relevant Products.
The terms and conditions of any
contractual arrangement intended to
satisfy this provision must be
reasonably related to market conditions
for such licenses.
Q. At the option of Bemis, the
Acquirer of the Divestiture Assets
relating to the ‘‘Clearshield’’ products
shall enter into an agreement to provide
Bemis with a non-exclusive, nontransferable license to enable Bemis to
produce ‘‘Clearshield’’ products for sale
outside the United States and Canada.
The terms and conditions of any
contractual arrangement intended to
satisfy this provision must be
reasonably related to market conditions
for such licenses.
R. At the option of Bemis, the
Acquirer of the Menasha facility shall
enter into an agreement with Bemis to
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provide Bemis with rotogravure printing
services to be used in connection with
Alcan’s wax-coating operation located at
the Menasha facility for a period of up
to twelve (12) months. The terms and
conditions of any contractual
arrangement intended to satisfy this
provision must be reasonably related to
market conditions for these services.
S. In any instance where a third party
has a right to a divested intangible asset
pursuant to an agreement with any
defendant, and where the agreement
was entered into prior to the date of the
filing of the Complaint in this matter,
the Acquirer of that divested asset shall
enter into an agreement with that third
party to provide it with a right to that
asset under terms and conditions
sufficient to satisfy defendants’
obligations under the original
agreement.
T. Unless the United States otherwise
consents in writing, the divestitures
pursuant to Section IV, or by trustee
appointed pursuant to Section V, of this
Final Judgment, shall include the entire
Divestiture Assets, and shall be
accomplished in such a way as to satisfy
the United States, in its sole discretion,
that the Divestiture Assets can and will
be used by the Acquirer or Acquirers as
part of a viable, ongoing business
engaged in the design, development,
production, marketing, servicing,
distribution, and sale of the Relevant
Products. Divestiture of the Divestiture
Assets may be made to one or more
Acquirers, provided that in each
instance it is demonstrated to the sole
satisfaction of the United States that the
Divestiture Assets will remain viable
and the divestiture of such assets will
remedy the competitive harm alleged in
the Complaint. The divestitures,
whether pursuant to Section IV or
Section V of this Final Judgment:
(1) Shall be made to an Acquirer or
Acquirers that, in the United States’s
sole judgment, has the intent and
capability (including the necessary
managerial, operational, technical and
financial capability) of competing
effectively as a supplier of the Relevant
Products; and
(2) Shall be accomplished so as to
satisfy the United States, in its sole
discretion, that none of the terms of any
agreement between the Acquirer or
Acquirers and defendants give
defendants the ability unreasonably to
raise the Acquirer’s or Acquirers’ costs,
to lower the Acquirer’s or Acquirers’
efficiency, or otherwise to interfere in
the ability of the Acquirer or Acquirers
to compete effectively.
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V. Appointment of Trustee
A. If Bemis has not divested the
Divestiture Assets within the time
period specified in Section IV(A), Bemis
shall notify the United States of that fact
in writing. Upon application of the
United States, the Court shall appoint a
trustee selected by the United States and
approved by the Court to effect the
divestiture of the Divestiture Assets.
B. After the appointment of a trustee
becomes effective, only the trustee shall
have the right to sell the Divestiture
Assets. The trustee shall have the power
and authority to accomplish the
divestiture to an Acquirer or Acquirers
acceptable to the United States at such
price and on such terms as are then
obtainable upon reasonable effort by the
trustee, subject to the provisions of
Sections IV, V, and VI of this Final
Judgment, and shall have such other
powers as this Court deems appropriate.
Subject to Section V(D) of this Final
Judgment, the trustee may hire at the
cost and expense of Bemis any
investment bankers, attorneys, or other
agents, who shall be solely accountable
to the trustee, reasonably necessary in
the trustee’s judgment to assist in the
divestiture.
C. Defendants shall not object to a sale
by the trustee on any ground other than
the trustee’s malfeasance. Any such
objections by defendants must be
conveyed in writing to the United States
and the trustee within ten (10) calendar
days after the trustee has provided the
notice required under Section VI.
D. The trustee shall serve at the cost
and expense of Bemis, on such terms
and conditions as the United States
approves, and shall account for all
monies derived from the sale of the
assets sold by the trustee and all costs
and expenses so incurred. After
approval by the Court of the trustee’s
accounting, including fees for its
services and those of any professionals
and agents retained by the trustee, all
remaining money shall be paid to
defendants and the trust shall then be
terminated. The compensation of the
trustee and any professionals and agents
retained by the trustee shall be
reasonable in light of the value of the
Divestiture Assets and based on a fee
arrangement providing the trustee with
an incentive based on the price and
terms of the divestiture and the speed
with which it is accomplished, but
timeliness is paramount.
E. Defendants shall use their best
efforts to assist the trustee in
accomplishing the required divestitures.
The trustee and any consultants,
accountants, attorneys, and other
persons retained by the trustee shall
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have full and complete access to the
personnel, books, records, and facilities
of the business to be divested, and
defendants shall develop financial and
other information relevant to such
business as the trustee may reasonably
request, subject to reasonable protection
for trade secret or other confidential
research, development, or commercial
information. Defendants shall take no
action to interfere with or to impede the
trustee’s accomplishment of the
divestitures.
F. After its appointment, the trustee
shall file monthly reports with the
United States and the Court setting forth
the trustee’s efforts to accomplish the
divestitures ordered under this Final
Judgment. To the extent such reports
contain information that the trustee
deems confidential, such reports shall
not be filed in the public docket of the
Court. Such reports shall include the
name, address, and telephone number of
each person who, during the preceding
month, made an offer to acquire,
expressed an interest in acquiring,
entered into negotiations to acquire, or
was contacted or made an inquiry about
acquiring, any interest in the Divestiture
Assets, and shall describe in detail each
contact with any such person. The
trustee shall maintain full records of all
efforts made to divest the Divestiture
Assets.
G. If the trustee has not accomplished
the divestitures ordered under this Final
Judgment within six (6) months after his
or her appointment, the trustee shall
promptly file with the Court a report
setting forth: (1) The trustee’s efforts to
accomplish the required divestitures; (2)
the reasons, in the trustee’s judgment,
why the required divestitures have not
been accomplished; and (3) the trustee’s
recommendations. To the extent such
reports contain information that the
trustee deems confidential, such reports
shall not be filed in the public docket
of the Court. The trustee shall at the
same time furnish such report to the
United States, which shall have the
right to make additional
recommendations consistent with the
purpose of the trust. The Court
thereafter shall enter such orders as it
shall deem appropriate to carry out the
purpose of the Final Judgment, which
may, if necessary, include extending the
trust and the term of the trustee’s
appointment by a period requested by
the United States.
VI. Notice of Proposed Divestiture
A. Within two (2) business days
following execution of a definitive
divestiture agreement, Bemis shall
notify the United States of any proposed
divestiture required by Section IV of
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this Final Judgment. Within two (2)
business days following execution of a
definitive divestiture agreement, the
trustee shall notify the United States
and defendants of any proposed
divestiture required by Section V of this
Final Judgment. The notice shall set
forth the details of the proposed
divestiture and list the name, address,
and telephone number of each person
not previously identified who offered or
expressed an interest in or desire to
acquire any ownership interest in the
Divestiture Assets, together with full
details of the same.
B. Within fifteen (15) calendar days of
receipt by the United States of such
notice, the United States may request
from defendants, the proposed Acquirer
or Acquirers, any other third party, or
the trustee, if applicable, additional
information concerning the proposed
divestiture, the proposed Acquirer or
Acquirers, and any other potential
Acquirer. Defendants and the trustee
shall furnish any additional information
requested within fifteen (15) calendar
days of the receipt of the request, unless
the parties shall otherwise agree.
C. Within thirty (30) calendar days
after receipt of the notice or within
twenty (20) calendar days after the
United States has been provided the
additional information requested from
defendants, the proposed Acquirer or
Acquirers, any third party, and the
trustee, whichever is later, the United
States shall provide written notice to
defendants and the trustee, if there is
one, stating whether or not it objects to
the proposed divestiture. If the United
States provides written notice that it
does not object, the divestiture may be
consummated, subject only to
defendants’ limited right to object to the
sale under Section V(C) of this Final
Judgment. Absent written notice that the
United States does not object to the
proposed Acquirer or Acquirers or upon
objection by the United States, a
divestiture proposed under Section IV
or Section V shall not be consummated.
Upon objection by defendants under
Section V(C), a divestiture proposed
under Section V shall not be
consummated unless approved by the
Court.
VII. Financing
Defendants shall not finance all or
any part of any purchase made pursuant
to Section IV or V of this Final
Judgment.
VIII. Hold Separate
Until the divestitures required by this
Final Judgment have been
accomplished, defendants shall take all
steps necessary to comply with the Hold
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Separate Stipulation and Order entered
by this Court. Defendants shall take no
action that would jeopardize the
divestitures ordered by this Court.
IX. Affidavits
A. Within twenty (20) calendar days
of the filing of the Complaint in this
matter, and every thirty (30) calendar
days thereafter until the divestitures
have been completed under Section IV
or V, Bemis shall deliver to the United
States an affidavit as to the fact and
manner of its compliance with Section
IV or V of this Final Judgment. Each
such affidavit shall include the name,
address, and telephone number of each
person who, during the preceding thirty
(30) calendar days, made an offer to
acquire, expressed an interest in
acquiring, entered into negotiations to
acquire, or was contacted or made an
inquiry about acquiring, any interest in
the Divestiture Assets, and shall
describe in detail each contact with any
such person during that period. Each
such affidavit shall also include a
description of the efforts Bemis has
taken to solicit buyers for the
Divestiture Assets, and to provide
required information to prospective
Acquirers, including the limitations, if
any, on such information. Assuming the
information set forth in the affidavit is
true and complete, any objection by the
United States to information provided
by Bemis, including limitations on
information, shall be made within
fourteen (14) calendar days of receipt of
such affidavit.
B. Within twenty (20) calendar days
of the filing of the Complaint in this
matter, Bemis shall deliver to the United
States an affidavit that describes in
reasonable detail all actions defendants
have taken and all steps defendants
have implemented on an ongoing basis
to comply with Section VIII of this Final
Judgment. Bemis shall deliver to the
United States an affidavit describing any
changes to the efforts and actions
outlined in defendants’ earlier affidavits
filed pursuant to this Section within
fifteen (15) calendar days after the
change is implemented.
C. Defendants shall keep all records of
all efforts made to preserve and divest
the Divestiture Assets until one year
after such divestiture has been
completed.
X. Compliance Inspection
A. For the purposes of determining or
securing compliance with this Final
Judgment, or of determining whether
the Final Judgment should be modified
or vacated, and subject to any legally
recognized privilege, from time to time
authorized representatives of the United
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States Department of Justice Antitrust
Division, including consultants and
other persons retained by the United
States, shall, upon written request of an
authorized representative of the
Assistant Attorney General in charge of
the Antitrust Division, and on
reasonable notice to defendants, be
permitted:
(1) Access during defendants’ office
hours to inspect and copy, or at the
option of the United States, to require
defendants to provide hard copy or
electronic copies of, all books, ledgers,
accounts, records, data, and documents
in the possession, custody, or control of
defendants, relating to any matters
contained in this Final Judgment; and
(2) To interview, either informally or
on the record, defendants’ officers,
employees, or agents, who may have
their individual counsel present,
regarding such matters. The interviews
shall be subject to the reasonable
convenience of the interviewee and
without restraint or interference by
defendants.
B. Upon the written request of an
authorized representative of the
Assistant Attorney General in charge of
the Antitrust Division, defendants shall
submit written reports or responses to
written interrogatories, under oath if
requested, relating to any of the matters
contained in this Final Judgment as may
be requested.
C. No information or documents
obtained by the means provided in this
Section shall be divulged by the United
States to any person other than an
authorized representative of the
executive branch of the United States,
except in the course of legal proceedings
to which the United States is a party
(including grand jury proceedings), for
the purpose of securing compliance
with this Final Judgment, or as
otherwise required by law.
D. If, at the time information or
documents are furnished by defendants
to the United States, defendants
represent and identify in writing the
material in any such information or
documents to which a claim of
protection may be asserted under Rule
26(c)(1)(G) of the Federal Rules of Civil
Procedure, and defendants mark each
pertinent page of such material, ‘‘Subject
to claim of protection under Rule
26(c)(1)(G) of the Federal Rules of Civil
Procedure,’’ then the United States shall
give defendants ten (10) calendar days
notice prior to divulging such material
in any legal proceeding (other than a
grand jury proceeding).
XI. Notification
Unless such transaction is otherwise
subject to the reporting and waiting
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period requirements of the Hart-ScottRodino Antitrust Improvements Act of
1976, as amended, 15 U.S.C. 18a (the
‘‘HSR Act’’), Bemis, without providing
advance notification to the Antitrust
Division, shall not directly or indirectly
acquire any assets of or any interest
(including, but not limited to, any
financial, security, loan, equity, or
management interest) in any company
in the business of designing,
developing, producing, marketing,
servicing, distributing, and/or selling
any of the Relevant Products in the
United States and/or Canada during the
term of this Final Judgment.
Such notification shall be provided to
the Antitrust Division in the same
format as, and per the instructions
relating to the Notification and Report
Form set forth in the Appendix to Part
803 of Title 16 of the Code of Federal
Regulations as amended, except that the
information requested in Items 5
through 9 of the instructions must be
provided only about the Relevant
Products. Notification shall be provided
at least thirty (30) calendar days prior to
acquiring any such interest, and shall
include, beyond what may be required
by the applicable instructions, the
names of the principal representatives
of the parties to the agreement who
negotiated the agreement, and any
management or strategic plans
discussing the proposed transaction. If
within the 30-day period after
notification, representatives of the
Antitrust Division make a written
request for additional information,
defendants shall not consummate the
proposed transaction or agreement until
thirty (30) calendar days after
submitting all such additional
information. Early termination of the
waiting periods in this paragraph may
be requested and, where appropriate,
granted in the same manner as is
applicable under the requirements and
provisions of the HSR Act and rules
promulgated thereunder. This Section
shall be broadly construed and any
ambiguity or uncertainty regarding the
filing of notice under this Section shall
be resolved in favor of filing notice.
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XII. No Reacquisition
Defendants may not reacquire any
part of the Divestiture Assets during the
term of this Final Judgment.
XIII. Retention of Jurisdiction
This Court retains jurisdiction to
enable any party to this Final Judgment
to apply to this Court at any time for
further orders and directions as may be
necessary or appropriate to carry out or
construe this Final Judgment, to modify
any of its provisions, to enforce
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compliance, and to punish violations of
its provisions.
XIV. Expiration of Final Judgment
Unless this Court grants an extension,
this Final Judgment shall expire ten (10)
years from the date of its entry.
XV. Public Interest Determination
Entry of this Final Judgment is in the
public interest. The parties have
complied with the requirements of the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16, including making copies
available to the public of this Final
Judgment, the Competitive Impact
Statement, and any comments thereon
and the United States’s responses to
comments. Based upon the record
before the Court, which includes the
Competitive Impact Statement and any
comments and responses to comments
filed with the Court, entry of this Final
Judgment is in the public interest.
Date: llllll
Court approval subject to procedures of
Antitrust Procedures and Penalties Act, 15
U.S.C. 16.
United States District Judge.
United States of America, Plaintiff, v.
Bemis Company, Inc., and Rio Tinto PLC, and
Alcan Corporation, Defendants.
Case: 1:10–cv–00295
Assigned To: Kollar-Kotelly, Colleen
Assign. Date: 02/24/2010
Description: Antitrust
Judge:
Deck Type: Antitrust
Date Stamp:
Competitive Impact Statement
Plaintiff United States of America
(‘‘United States’’), pursuant to section
2(b) of the Antitrust Procedures and
Penalties Act (‘‘APPA’’ or ‘‘Tunney Act’’),
15 U.S.C. 16(b)–(h), files this
Competitive Impact Statement relating
to the proposed Final Judgment
submitted for entry in this civil antitrust
proceeding.
I. Nature and Purpose of the Proceeding
Defendants Bemis Company, Inc. and
Rio Tinto plc entered into a Sale and
Purchase Agreement, dated July 5, 2009,
pursuant to which Bemis agreed to
acquire the Alcan Packaging Food
Americas business from Rio Tinto for
$1.2 billion.
The United States filed a civil
antitrust Complaint against Bemis, Rio
Tinto, and Alcan Corporation on
February 24, 2010, seeking to enjoin
Bemis’s acquisition of the Alcan
Packaging Food Americas business. The
Complaint alleged that the acquisition
likely would substantially lessen
competition in violation of Section 7 of
the Clayton Act, 15 U.S.C. 18, in the
United States and Canada, for the
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design, development, production,
marketing, servicing, distribution, and
sale of: (1) Flexible-packaging rollstock
for chunk and sliced natural cheese
packaged for retail sale; (2) flexiblepackaging rollstock for shredded natural
cheese packaged for retail sale; and (3)
flexible-packaging shrink bags for fresh
meat (hereinafter, collectively, the
‘‘Relevant Products’’). That loss of
competition likely would result in
higher prices, decreased quality, less
favorable supply-chain options, reduced
technical support, and lesser innovation
in the markets for the Relevant
Products.
At the same time the Complaint was
filed, the United States filed a Hold
Separate Stipulation and Order (‘‘Hold
Separate’’) and a proposed Final
Judgment, which are designed to
eliminate the anticompetitive effects of
Bemis’s acquisition of the Alcan
Packaging Food Americas business.
Under the proposed Final Judgment,
which is explained more fully below,
Bemis is required to divest all of the
intangible assets (i.e., intellectual
property and know-how) related to the
production of Alcan Relevant Products 1
in the United States and Canada and
two of the plants involved in the
production of the Alcan Relevant
Products. Bemis is also required to
divest all of the tangible assets
necessary to operate the divested plants
and all tangible assets used exclusively
or primarily in the production of any
Alcan Relevant Product in the United
States or Canada.
The United States and defendants
have stipulated that the proposed Final
Judgment may be entered after
compliance with the APPA. Entry of the
proposed Final Judgment would
terminate this action, except that the
Court would retain jurisdiction to
construe, modify, or enforce the
provisions of the Final Judgment and to
punish violations thereof.
II. Description of the Events Giving Rise
to the Alleged Violations
A. The Defendants
Bemis is a worldwide provider of
packaging materials, including flexible
packaging for natural cheese and fresh
meat. In 2008, Bemis and its
subsidiaries had total sales of
approximately $3.8 billion, including
approximately $2.1 billion in sales of
flexible packaging in the United States.
Rio Tinto is an international mining
company headquartered in the United
1 The term ‘‘Alcan Relevant Products’’ refers
specifically to those Relevant Products produced by
Alcan, rather than to Relevant Products produced
by Bemis or others.
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Kingdom, with approximately $58
billion in sales in 2008. Alcan is a
wholly owned subsidiary of Rio Tinto.
The Alcan Packaging Food Americas
business produces and sells flexible
packaging in the United States, Canada,
and Latin America. In 2008, the Alcan
Packaging Food Americas business sold
approximately $1.5 billion of flexible
packaging.
B. The Competitive Effects of the
Acquisition in the Markets for Flexible
Packaging for Natural Cheese and Fresh
Meat
Flexible packaging is any package the
shape of which can be readily changed.
Flexible packaging for food
encompasses a wide range of products,
including bags and wrappings for
cheeses and meats, snack bags, and
cereal-box liners. Flexible packaging is
distinguishable from rigid packaging,
such as jars, cans, cups, trays, and hard
plastic bottles.
Varying degrees of design and
manufacturing sophistication are
required to produce flexible packaging
for different end uses. Some flexible
packaging, such as single-layer
packaging, is relatively simple to
manufacture, and customers can choose
from a number of producers for these
types of flexible packaging. Flexible
packaging for other end uses, such as
natural cheese and fresh meat, however,
has multiple layers, is subject to more
rigorous performance standards,
requires greater scientific knowledge
and technical know-how to engineer,
and requires that technical support be
readily available, and, therefore, is more
difficult to produce and commercialize
successfully.
Bemis and Alcan are the two leading
suppliers in the United States and
Canada of flexible packaging products
suitable for a variety of natural cheese
products packaged for retail sale. Bemis
and Alcan are also two of the three
primary suppliers of shrink bags for
fresh-meat packaging in the United
States and Canada.
1. Relevant Product Markets
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a. Natural-Cheese Packaging
Natural cheese is sold in several
forms, including chunk cheese, sliced
cheese, and shredded cheese. The films
used in flexible packaging for some
natural cheese products are sold in the
form of rollstock, which is a continuous
sheet of film that is cut for each
package. Most natural cheese sold at
retail is packaged using rollstock films.
Cheese packaging customers demand
a long shelf-life for natural cheese. The
flexible-packaging rollstock for natural
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cheese must include a barrier layer that
keeps out oxygen to prevent the cheese
from spoiling. The packaging must also
prevent moisture from leaking into or
out of the package. Some cheeses emit
gasses as they age; such cheeses require
packaging that allows gasses to escape.
In addition, the packaging film must be
sufficiently transparent to present the
cheese well to the consumer, but also
avoid discoloration from fluorescent
lights. The packaging must also resist
abrasion and cracking during
distribution and run smoothly and
efficiently on the customer’s filling
machines. Finally, the packaging must
be inert, so that the flavor of the cheese
is not compromised by the plastic.
(i) Flexible-Packaging Rollstock for
Chunk and Sliced Natural Cheese
Chunk natural cheese is sold in bricks
of specific sizes, typically eight, but
ranging to thirty-two, ounces. Sliced
natural cheese is typically sold in
packages with roughly ten or more
slices. Producers of chunk and sliced
natural cheese generally use the same
films for packaging. Specialized
rollstock films are designed specifically
for packaging chunk and sliced natural
cheese for retail sale. While some chunk
and sliced natural cheeses for retail sale
are packaged in other forms of
packaging (e.g., shrink bags or rigid
trays), these are more expensive to
purchase than rollstock packaging and
cannot be used on the same packaging
equipment as rollstock. A small but
significant increase in the price of
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale likely would not cause
customers faced with such an increase
to substitute other forms of packaging,
or otherwise purchase sufficiently less
of the product, so as to render the price
increase unprofitable. Accordingly, the
United States has alleged that flexiblepackaging rollstock for chunk and sliced
natural cheese packaged for retail sale is
a line of commerce and a relevant
product market within the meaning of
Section 7 of the Clayton Act.
(ii) Flexible-Packaging Rollstock for
Shredded Natural Cheese Packaged for
Retail Sale
Shredded natural cheese packaged for
retail sale typically is packaged in bags,
which often come with an easy-open
mechanism and an easy-close
attachment. The easy-open mechanism
is either laser scored or mechanically
scored, such that some of the package’s
layers are perforated (making the
package easy to tear), while leaving the
oxygen and moisture barriers intact
(preventing contamination of the
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product). The scoring process presents
significant challenges to flexiblepackaging producers. The sealing
process also is difficult because the bags
typically are filled with cheese while in
a vertical position and the release of
cheese into the bags is continuous and
fast.
Specialized films are designed
specifically for shredded natural cheese
packaged for retail sale. A small but
significant increase in the price of
flexible-packaging rollstock for
shredded natural cheese packaged for
retail sale likely would not cause
customers faced with such an increase
to switch to other forms of packaging, or
otherwise purchase sufficiently less of
the product, so as to render the price
increase unprofitable. Accordingly, the
United States has alleged that flexiblepackaging rollstock for shredded natural
cheese packaged for retail sale is a line
of commerce and a relevant product
market within the meaning of Section 7
of the Clayton Act.
b. Flexible-Packaging Shrink Bags for
Fresh Meat
Several characteristics are common to
most flexible packaging films for fresh
meat (i.e., beef, veal, pork, and lamb).
First, most films for fresh meat contain
a layer that prevents oxygen from
coming into contact with the meat.
Second, fresh meat films must prevent
moisture from leaking out and
contaminants from entering the
packaging. Third, fresh meat films must
run effectively on the customer’s
packaging equipment. Finally, the
sealant must bond through fatty and oily
substances.
The most common type of flexible
packaging film for fresh meat is a shrink
bag, which is designed to shrink to the
contours of the contents when heated,
forming a tight seal. Shrink bags are
particularly suitable for use with fresh
meat, in particular for wholesale
distribution of meat to be cut for retail
sale in grocery stores. Shrink bags used
for fresh meat must be durable enough
to survive the rigors of distribution
while maintaining its oxygen and
moisture barriers and allowing the meat
to retain its flavor. The bag must also
meet shelf-life requirements of 30 days
or more and, when used for retail
packaging, have a high degree of
transparency for optimal presentation.
A small but significant increase in the
price of flexible-packaging shrink bags
for fresh meat likely would not cause
customers faced with such an increase
to substitute to other forms of
packaging, or otherwise purchase
sufficiently less of the product, so as to
render the price increase unprofitable.
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a. Flexible-Packaging Rollstock for
Chunk and Sliced Natural Cheese
Packaged for Retail Sale
and Alcan combined would account for
approximately 91 percent of sales in the
United States and Canada for this
product.
Market shares are best measured using
revenues in the markets for the Relevant
Products because suppliers with the
capacity to produce similar goods
outside of those markets cannot quickly
and easily shift that capacity to supply
customers with the Relevant Products.
Thus, the mere possession of similar
capacity does not make a supplier an
‘‘uncommitted entrant’’ as that term is
used in the Horizontal Merger
Guidelines; meeting the requirements of
customers in a cost-efficient manner
also requires specialized know-how,
experience, qualification, and the ability
to innovate.
Bemis’s bidding behavior often has
been constrained by the threat of losing
business to Alcan. By eliminating
Alcan, Bemis would gain the incentive
and likely ability to profitably increase
its bid prices higher than it otherwise
would without the acquisition.
Customers have also benefitted from
competition between Bemis and Alcan
through higher quality, better supplychain options (including delivery times
and volume-purchase requirements),
technical support, and numerous
innovations. The combination of Bemis
and Alcan would eliminate this other
competition and future benefits to the
customers.
The proposed acquisition, therefore,
likely would substantially lessen
competition in the United States and
Canada for flexible-packaging rollstock
for chunk and sliced natural cheese
packaged for retail sale, which likely
would lead to higher prices, lower
quality, less favorable supply-chain
options, reduced technical support, and
less innovation, in violation of Section
7 of the Clayton Act.
Bemis and Alcan dominate sales of
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale. Due to Bemis’s and Alcan’s
collective overall expertise in meeting
the needs of customers and other
technical and commercial factors for
flexible-packaging rollstock for chunk
and sliced natural cheese packaged for
retail sale, including, among other
things, price, delivery times, service,
and technical support, Bemis and Alcan
frequently are perceived by each other,
by other bidders, and by customers as
being the two strongest competitors in
that market. Currently, Bemis and Alcan
account for approximately 37 and 54
percent, respectively, of sales in the
United States and Canada for this
product. Absent the divestitures, Bemis
b. Flexible-Packaging Rollstock for
Shredded Natural Cheese Packaged for
Retail Sale
Bemis and Alcan are two of only a
few credible competitors that might
successfully bid to supply a customer
with flexible packaging rollstock for
shredded natural cheese packaged for
retail sale. Although other flexible
packaging suppliers market competing
products, customers have stated that
Bemis’s and Alcan’s products are
technologically superior to other
available packaging and have uniquely
effective features (e.g., easy-open and
reclose mechanisms). Bemis and Alcan
have also massed a collective expertise
in meeting the needs of customers with
respect to price, delivery times, service,
technical support, scale, breadth of
Accordingly, the United States has
alleged that flexible-packaging shrink
bags for fresh meat constitute a line of
commerce and a relevant product
market within the meaning of Section 7
of the Clayton Act.
i. Relevant Geographic Market
Producers of the Relevant Products
ship the products to customers
throughout the United States and
Canada. Producers outside the United
States and Canada are not good
alternatives for customers in the United
States and Canada, and producers
outside the United States and Canada
have not been able to obtain significant
business from customers in the United
States and Canada. Customers using
producers outside the United States and
Canada would face longer lead times
and an increased potential for supplychain complications. Moreover, major
customers demand that producers of
flexible packaging provide frequent
technical and operational service and
support at the customer’s premises and
do not believe that foreign suppliers can
provide the level of service and support
they demand. A small but significant
increase in the price of the Relevant
Products in the United States and
Canada would not cause a sufficient
number of customers in the United
States and Canada to turn to
manufacturers of the Relevant Products
outside the United States and Canada so
as to make such a price increase
unprofitable. Accordingly, the United
States has alleged that the United States
and Canada comprise a relevant
geographic market within the meaning
of Section 7 of the Clayton Act.
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3. Anticompetitive Effects
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product offering, and new product
development that other competitors
have not been able to match. Therefore,
Bemis and Alcan frequently are
perceived by each other, by other
bidders, and by customers as being the
two strongest competitors in that
market. Currently, Bemis and Alcan
account for approximately 27 and 49
percent, respectively, of sales in the
United States and Canada for this
product. Absent the divestitures, Bemis
and Alcan combined would account for
approximately 76 percent of sales in the
United States and Canada for this
product.
Market shares are best measured using
revenues in the markets for the Relevant
Products because suppliers with the
capacity to produce similar goods
outside of those markets cannot quickly
and easily shift that capacity to supply
customers with the Relevant Products.
Thus, the mere possession of similar
capacity does not make a supplier an
‘‘uncommitted entrant’’ as that term is
used in the Horizontal Merger
Guidelines; meeting the requirements of
customers in a cost-efficient manner
also requires specialized know-how,
experience, qualification, and the ability
to innovate.
Bemis’s bidding behavior often has
been constrained by the threat of losing
business to Alcan. By eliminating
Alcan, Bemis would gain the incentive
and ability to profitably increase its bid
prices higher than it otherwise would
without the acquisition. Customers have
also benefitted from competition
between Bemis and Alcan through
higher quality, better supply-chain
options, better technical support, and
numerous innovations. The
combination of Bemis and Alcan would
eliminate this other competition and
future benefits to the customers.
The proposed acquisition, therefore,
likely would substantially lessen
competition in the United States and
Canada for flexible-packaging rollstock
for shredded natural cheese packaged
for retail sale, which likely would lead
to higher prices, lower quality, less
favorable supply-chain options, reduced
technical support, and less innovation,
in violation of Section 7 of the Clayton
Act.
c. Flexible-Packaging Shrink Bags for
Fresh Meat
Currently, Bemis and Alcan account
for approximately 20 and 8 percent,
respectively, of the sales in the United
States and Canada for flexible-packaging
shrink bags for fresh meat. If the
proposed acquisition is not enjoined,
Bemis and Alcan combined would
account for approximately 28 percent of
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sales of flexible-packaging shrink bags
for fresh meat in the United States and
Canada, and leave Bemis and one other
firm with over 90 percent of sales.
Market shares are best measured using
revenues in the markets for the Relevant
Products because suppliers with the
capacity to produce similar goods
outside of those markets cannot quickly
and easily shift that capacity to supply
customers with the Relevant Products.
Thus, the mere possession of similar
capacity does not make a supplier an
‘‘uncommitted entrant’’ as that term is
used in the Horizontal Merger
Guidelines; meeting the requirements of
customers in a cost-efficient manner
also requires specialized know-how,
experience, qualification, and the ability
to innovate.
Although the third supplier of
flexible-packaging shrink bags for fresh
meat is the dominant supplier, some
customers desire two or more suppliers.
As a result, Bemis and Alcan often find
themselves competing to be the second
supplier, and their price competition
exerts pricing pressure also on the
dominant firm. Unless the proposed
acquisition is enjoined, that bidding
dynamic would be eliminated because
Bemis and Alcan no longer would bid
against one another. In addition,
Bemis’s elimination of Alcan as an
independent competitor would result in
only two suppliers accounting for nearly
all of the market. Such an increase in
concentration likely would make
coordination more likely.
The proposed acquisition, therefore,
likely would substantially lessen
competition in the United States and
Canada for flexible-packaging shrink
bags for fresh meat, which likely would
lead to higher prices, lower quality, less
favorable supply-chain options, reduced
technical support, and less innovation,
in violation of Section 7 of the Clayton
Act.
d. Entry
Some customers in the United States
and Canada have attempted to procure
suitable flexible-packaging rollstock for
chunk, sliced, and shredded natural
cheese packaged for retail sale from
producers that do not currently produce
packaging for these uses. Similarly,
some customers in the United States
and Canada have attempted to procure
suitable flexible-packaging shrink bags
for fresh meat from producers beyond
Bemis and Alcan and the dominant
producer. Most of those flexiblepackaging producers have not been able
cost-effectively to achieve the required
specifications or quality requirements.
These suppliers likely would not be able
to meet customers’ required
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specifications or quality requirements
cost-effectively within a commercially
reasonable period of time, nor would
they likely be able to produce Relevant
Products that would run efficiently on
their customers’ packaging equipment.
Indeed, many customers who have
looked for alternative suppliers have not
been able to find credible competitors
other than Bemis, Alcan, and, in the
case of flexible-packaging shrink bags
for fresh meat, the aforementioned
dominant producer.
New entry into the markets for
Relevant Products in the United States
and Canada would be costly, difficult,
and time consuming. A new supplier
would need to construct production
lines capable of producing films that
meet the rigorous standards set forth by
major buyers of such films. Construction
of manufacturing facilities would
require millions of dollars of capital
investment, and the entrant would have
to be committed to research and
development. In addition, the technical
know-how necessary to design and
successfully manufacture packaging that
is able to run efficiently on customers’
equipment cost-effectively is difficult to
obtain.
Even after a new entrant has
developed the capability to supply the
Relevant Products, the entrant must be
qualified by potential customers,
demonstrating that it is capable of
manufacturing products that meet
rigorous quality and performance
standards. For example, because the
qualifying process for natural cheese
typically requires a shelf-life test, where
sample products are wrapped in the
candidate packaging and stored in
retail-like conditions for extended
periods of time, the process can take
many months. Further, there is no
guarantee that the attempted
qualification will be successful, and the
potential entrants may have to repeat
the process multiple times. In some
cases, the qualification process has
taken multiple years and in other cases
has failed repeatedly. Moreover, because
customer specifications are unique,
qualification with one customer does
not guarantee qualification with
another.
Entry of existing packaging firms that
do not currently produce Relevant
Products is also unlikely because the
technical know-how necessary to create
the Relevant Products is difficult to
obtain. Also, a company would have to
pass each customer’s rigorous
qualification tests. Entry by new firms
or by existing packaging firms into the
markets for Relevant Products,
therefore, likely would not be timely,
likely, and sufficient to defeat a small
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but significant post-acquisition increase
in price in the relevant markets.
III. Explanation of the Proposed Final
Judgment
The divestitures required by the
proposed Final Judgment will eliminate
the anticompetitive effects that would
otherwise likely result from Bemis’s
acquisition of the Alcan Packaging Food
Americas business. These divestitures
will preserve competition in the markets
for the Relevant Products by creating an
additional independent, economically
viable competitor to Bemis in the
United States and Canada for each of the
Relevant Products.
The Final Judgment requires the
divestiture of the entire business that
currently produces the Alcan Relevant
Products, which includes all of the
intangible and non-plant tangible assets
associated with those products, as well
as two of the four plants currently
producing those products. The
divestiture of the intangible assets
associated with the Alcan Relevant
Products is critically important, as it is
difficult to obtain the know-how
necessary to design and successfully
manufacture packaging that is able to
run efficiently on customers’
equipment. The divestiture package
must also include plants that are already
successful in producing the Relevant
Products, as the know-how required to
create competitive packaging includes
specialized knowledge of the equipment
used in producers’ and customers’
plants. The collective knowledge and
experience of the plant management and
employees will enable an Acquirer to
compete successfully with Bemis for the
manufacture and sale of the Relevant
Products. Divestiture of all the plants
currently producing the Alcan Relevant
Products is not necessary to remedy the
competitive issues presented by the
Transaction, however; once a critical
base of knowledge and experience
regarding the production of the Relevant
Products is attained, an Acquirer will be
able to create or expand its own
physical facilities to accommodate its
business.
To this end, the divestiture assets
include: (1) All tangible assets used
exclusively or primarily for the research
and development of any Alcan Relevant
Product in the United States or Canada;
(2) all records and documents relating to
any Alcan Relevant Product in the
United States or Canada; (3) all
intangible assets used exclusively or
primarily in the design, development,
production, marketing, servicing,
distribution, or sale of any Alcan
Relevant Product in the United States or
Canada; and (4) with respect to any
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intangible assets not included in (3),
above, and that prior to the filing of the
Complaint in this matter were used in
connection with the design,
development, production, marketing,
servicing, distribution, or sale of both
any Alcan Relevant Product and any
other Alcan product, a non-exclusive,
non-transferable license for such
intangible assets to be used for the
design, development, marketing,
servicing, distribution, or sale of any of
the Relevant Products or the operation
or use of the plants to be divested.
These assets are to be divested
regardless of whether they are currently
used at the plants to be divested.
The proposed Final Judgment also
requires the divestiture of two of the
four plants currently manufacturing the
Alcan Relevant Products. The first of
these plants is the Alcan facility located
at 905 W. Verdigris Parkway, Catoosa,
Oklahoma (the ‘‘Catoosa facility’’),
which exclusively produces flexiblepackaging shrink bags for fresh meat.
The second plant is the Alcan facility
located at 271 River Street, Menasha,
Wisconsin (the ‘‘Menasha facility’’),
which produces both flexible-packaging
rollstock for chunk and sliced natural
cheese packaged for retail sale and
flexible-packaging rollstock for
shredded natural cheese packaged for
retail sale. The Menasha facility also
contains a wax-coating operation that is
not associated with the Relevant
Products and will be moved by Bemis
to another of its plants.
The other two plants currently
producing Alcan Relevant Products are
the Alcan facility located at 901
Morrison Drive, Boscobel, Wisconsin
(the ‘‘Boscobel facility’’) and the Alcan
facility located at 1500 East Aurora
Avenue, Des Moines, Iowa (the ‘‘Des
Moines facility’’). The Boscobel facility
produces flexible-packaging rollstock
for shredded natural cheese packaged
for retail sale and packaging for
processed meat (which is not a Relevant
Product), while the Des Moines facility
produces flexible packaging shrink bags
for fresh meat and packaging for
processed meat (which is not a Relevant
Product). The Boscobel and Des Moines
facilities produce such a substantial
quantity of non-Relevant Products that a
divestiture of those plants likely would
require either that the plant be split,
with both Bemis and the Acquirer
occupying the plant for a significant
period of time, or that a significant
amount of business involving nonRelevant Products be transferred to the
Acquirer.
By contrast, the Catoosa facility
exclusively produces Relevant Products,
and the Menasha facility, while also
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containing a non-relevant wax-coating
operation, is uniquely situated because
the wax-coating operation is largely
confined to a discrete area of the plant
and can be moved by Bemis to another
facility with minimal disturbance to the
Acquirer. The proposed Final Judgment
requires, therefore, divestiture of the
Catoosa facility and all related assets,
and of the Menasha facility and all
related assets, with the exception of the
wax-coating operation.
The only near-term issue created by
the fact that Bemis will be divesting
only two of the plants currently
producing the Relevant Products is that
the Acquirer(s) may not immediately
have the capacity to produce the
quantities of Relevant Products
currently demanded by customers.
Thus, supply and transition services
agreements are contemplated in the
proposed Final Judgment to allow the
Acquirer(s) time to build or adapt its
own facilities to accommodate the new
production.
First, because the Alcan shrink bag
product known as ‘‘Maraflex’’ is not
produced at either the Menasha facility
or the Catoosa facility, supply and
transition services agreements may be
necessary to ensure that the Acquirer
will be able immediately to provide
Maraflex products to customers.
Therefore, the proposed Final Judgment
provides that, at the option of the
Acquirer of the assets relating to the
Maraflex products, Bemis shall enter
into a supply contract with that
Acquirer for Maraflex products
sufficient to satisfy that Acquirer’s
obligations under any customer contract
for a period of up to one (1) year. The
United States, in its sole discretion, may
approve an extension of the term for a
period of up to two (2) additional years.
In addition, at the option of the
Acquirer of the assets relating to
Maraflex products, Bemis shall enter
into a transition services agreement with
that Acquirer sufficient to meet all or
part of that Acquirer’s needs for
assistance in matters relating to the
development, production, and service of
the Maraflex products or technology for
a period of at least six (6) months, but
no longer than three (3) years.
Second, the proposed Final Judgment
provides for a supply agreement relating
to the provision of flexible-packaging
rollstock for shredded natural cheese
packaged for retail sale. Currently,
flexible-packaging rollstock for
shredded natural cheese is produced in
the Menasha facility and the Boscobel
facility. While the Menasha facility will
be divested to an Acquirer, the Boscobel
facility will be retained by Bemis. As a
consequence, an Acquirer’s ability
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immediately to produce flexiblepackaging rollstock for shredded natural
cheese may not be sufficient to satisfy
the Acquirer’s existing supply
obligations or to allow the Acquirer to
expand the business in competition
with Bemis. Therefore, the proposed
Final Judgment provides that, at the
option of the Acquirer of the Menasha
facility, Bemis shall enter into a supply
contract with that Acquirer for any
Relevant Product produced at the
Boscobel facility, sufficient to satisfy
that Acquirer’s obligations under any
customer contract for a period of up to
one (1) year. The United States, in its
sole discretion, may approve an
extension of the term of this supply
contract for a period of up to one (1)
additional year.
Third, because Bemis will retain the
wax-coating operation currently housed
in the Menasha facility and move it to
another of its plants after the
Transaction is closed, the proposed
Final Judgment requires that the
Acquirer of the Menasha facility enter
into an agreement with Bemis
permitting Bemis to occupy the portions
of the Menasha facility utilized for the
wax-coating operation for a period of no
longer than three (3) years after the date
the Transaction is closed. Also, at the
option of Bemis, the Acquirer of the
Menasha facility will be required to
enter into an agreement with Bemis to
provide Bemis with rotogravure printing
services for the wax-coating operation at
the Menasha facility for a period of up
to twelve (12) months.
Finally, the proposed Final Judgment
provides for a supply agreement relating
to ‘‘Clearshield,’’ which is another Alcan
shrink bag product. Clearshield is
produced exclusively at the Catoosa
facility, which is to be divested.
However, as a part of the Transaction,
Bemis will be acquiring an obligation to
supply Clearshield to certain of Alcan’s
South American and New Zealand
affiliates. In order to allow Bemis to
meet those obligations, the proposed
Final Judgment provides that, at the
option of Bemis, the Acquirer of the
Catoosa facility shall enter into a supply
contract for the Clearshield products
sufficient to satisfy Alcan’s or Bemis’s
obligations to Alcan’s South American
and New Zealand affiliates for a period
of up to one (1) year. The United States,
in its sole discretion, may approve an
extension of the term of this supply
contract for a period of up to two (2)
years. In addition, to allow Bemis to
continue to supply the Clearshield
products to those affiliates in the future,
the proposed Final Judgment provides
that, at the option of Bemis, the
Acquirer of the assets relating to the
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Clearshield products shall enter into an
agreement to provide Bemis with a nonexclusive, non-transferable license to
enable Bemis to produce the Clearshield
products for sale outside the United
States and Canada. These agreements,
along with the divestiture of the assets
described previously, will ensure that
the Acquirer(s) will be able to
immediately and fully compete with
Bemis for the production and sale of
Relevant Products.
The proposed Final Judgment also
provides that, at the option of Bemis,
the Acquirer(s) must enter into an
agreement to provide Bemis with a nonexclusive, non-transferable license for
the intangible assets used primarily in
the design, development, production,
marketing, servicing, distribution, or
sale of any Alcan Relevant Product in
the United States or Canada that, prior
to the filing of the Complaint in this
matter, were also used in connection
with any other Alcan product. Any such
license, however, is to be granted for use
solely in connection with products
other than the Alcan Relevant Products.
Bemis will have no rights to the
intangible assets used exclusively in the
design, development, production,
marketing, servicing, distribution, or
sale of any Alcan Relevant Product in
the United States or Canada.
In addition, because certain of the
intangible assets to be divested
currently are encumbered by existing
third-party rights, the proposed Final
Judgment provides that the Acquirer of
any asset thus encumbered must enter
into an agreement with the affected
third party to provide it with a right to
that asset under terms and conditions
sufficient to satisfy defendants’
obligations to that third party.
Bemis is also required to provide the
Acquirer(s) of the divestiture assets
information relating to personnel
involved in the design, development,
production, marketing, servicing,
distribution, or sale of the Alcan
Relevant Products to enable them to
make offers of employment, and
prevents Bemis, Rio Tinto or Alcan from
interfering with any negotiations by the
Acquirer(s) to employ any employee
whose primary responsibility is the
design, development, production,
marketing, servicing, distribution, or
sale of the Alcan Relevant Products. The
proposed Final Judgment further
requires Bemis, Rio Tinto, and Alcan to
waive all noncompete agreements for
any current or former Alcan employee
involved in the design, development,
production, marketing, servicing,
distribution, or sale of any Alcan
Relevant Product.
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In addition, Bemis may not solicit
business for any Relevant Product that
is subject to an unexpired Alcan
customer contract transferred to an
Acquirer for a period of one (1) year
from the date of the divestiture or the
remaining term of the contract,
whichever is shorter. This provision is
necessary to ensure that the Acquirer
has the full benefit of the transferred
contracts and the time to demonstrate
its ability to independently produce the
Relevant Products. This provision does
not prevent a customer from seeking
alternative suppliers at any time that it
chooses, subject to the terms and
conditions of its own contract.
The assets required to be divested
must be divested in such a way as to
satisfy the United States in its sole
discretion that these assets can and will
be operated by the Acquirer(s) as viable,
ongoing businesses that can compete
effectively in the design, development,
production, marketing, servicing,
distribution, or sale of the Alcan
Relevant Products in the United States
and Canada. These assets may be
divested to one or more Acquirers,
provided that the asset listed in
paragraphs II(E)(2) of the proposed Final
Judgment (the Menasha facility) is
divested to the same purchaser as any
tangible or intangible assets related to
the design, development, production,
marketing, servicing, distribution, or
sale of the Alcan Relevant Products
produced at the Boscobel facility.
Defendants must take all reasonable
steps necessary to accomplish the
divestitures quickly and shall cooperate
with prospective purchasers.
In the event that defendants do not
accomplish the divestiture within
ninety (90) days after the filing of the
Complaint, or five (5) days after notice
of the entry of the Final Judgment of the
Court, whichever is later, the Final
Judgment provides that the Court will
appoint a trustee selected by the United
States to effect the divestiture. If a
trustee is appointed, the proposed Final
Judgment provides that Bemis will pay
all costs and expenses of the trustee.
The trustee’s commission will be
structured so as to provide an incentive
for the trustee based on the price and
terms obtained and the speed with
which the divestiture is accomplished.
After his or her appointment becomes
effective, the trustee will file monthly
reports with the Court and the United
States setting forth his or her efforts to
accomplish the divestiture. At the end
of six (6) months, if the divestiture has
not been accomplished, the trustee and
the United States will make
recommendations to the Court, which
shall enter such orders as appropriate,
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in order to carry out the purpose of the
trust, including extending the trust or
the term of the trustee’s appointment.
The divestiture provisions of the
proposed Final Judgment will eliminate
the anticompetitive effects that likely
would result if Bemis acquired the
Alcan Packaging Food Americas
business because the Acquirer(s) will
have the ability to design, develop,
produce, market, service, distribute, and
sell the Alcan Relevant Products in the
United States and Canada, in
competition with Bemis.
IV. Remedies Available to Potential
Private Litigants
Section 4 of the Clayton Act, 15
U.S.C. 15, provides that any person who
has been injured as a result of conduct
prohibited by the antitrust laws may
bring suit in federal court to recover
three times the damages the person has
suffered, as well as costs and reasonable
attorneys’ fees. Entry of the proposed
Final Judgment will neither impair nor
assist the bringing of any private
antitrust damage action. Under the
provisions of Section 5(a) of the Clayton
Act, 15 U.S.C. 16(a), the proposed Final
Judgment has no prima facie effect in
any subsequent private lawsuit that may
be brought against defendants.
V. Procedures Available for
Modification of the Proposed Final
Judgment
The United States and defendants
have stipulated that the proposed Final
Judgment may be entered by the Court
after compliance with the provisions of
the APPA, provided that the United
States has not withdrawn its consent.
The APPA conditions entry upon the
Court’s determination that the proposed
Final Judgment is in the public interest.
The APPA provides a period of at
least sixty (60) days preceding the
effective date of the proposed Final
Judgment within which any person may
submit to the United States written
comments regarding the proposed Final
Judgment. Any person who wishes to
comment should do so within sixty (60)
days of the date of publication of this
Competitive Impact Statement in the
Federal Register, or the last date of
publication in a newspaper of the
summary of this Competitive Impact
Statement, whichever is later. All
comments received during this period
will be considered by the United States
Department of Justice, which remains
free to withdraw its consent to the
proposed Final Judgment at any time
prior to the Court’s entry of judgment.
The comments and the response of the
United States will be filed with the
Court and published in the Federal
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Register. Written comments should be
submitted to: Maribeth Petrizzi, Chief,
Litigation II Section, Antitrust Division,
United States Department of Justice, 450
Fifth Street, NW., Suite 8700,
Washington, DC 20530.
The proposed Final Judgment
provides that the Court retains
jurisdiction over this action and the
parties may apply to the Court for any
order necessary or appropriate for the
modification, interpretation, or
enforcement of the Final Judgment.
VI. Alternatives to the Proposed Final
Judgment
The United States considered, as an
alternative to the proposed Final
Judgment, a full trial on the merits
against defendants. The United States
could have continued the litigation and
sought preliminary and permanent
injunctions preventing Bemis’s
acquisition of the Alcan Packaging Food
Americas business. The United States is
satisfied, however, that the divestiture
of the assets described in the proposed
Final Judgment will preserve
competition for the design,
development, production, marketing,
servicing, distribution, and sale of the
Relevant Products in the United States
and Canada. Thus, the proposed Final
Judgment would achieve all or
substantially all of the relief the United
States would have obtained through
litigation, but avoids the time, expense,
and uncertainty of a full trial on the
merits of the Complaint.
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VII. Standard of Review Under the
APPA for the Proposed Final Judgment
The Clayton Act, as amended by the
APPA, requires that proposed consent
judgments in antitrust cases brought by
the United States be subject to a sixtyday comment period, after which the
court shall determine whether entry of
the proposed Final Judgment ‘‘is in the
public interest.’’ 15 U.S.C. 16(e)(1). In
making that determination in
accordance with the statute, the court is
required to consider:
(A) The competitive impact of such
judgment, including termination of alleged
violations, provisions for enforcement and
modification, duration of relief sought,
anticipated effects of alternative remedies
actually considered, whether its terms are
ambiguous, and any other competitive
considerations bearing upon the adequacy of
such judgment that the court deems
necessary to a determination of whether the
consent judgment is in the public interest;
and
(B) The impact of entry of such judgment
upon competition in the relevant market or
markets, upon the public generally and
individuals alleging specific injury from the
violations set forth in the complaint
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including consideration of the public benefit,
if any, to be derived from a determination of
the issues at trial.
15 U.S.C. 16(e)(1)(A)–(B). In considering
these statutory factors, the court’s
inquiry is necessarily a limited one as
the government is entitled to ‘‘broad
discretion to settle with the defendant
within the reaches of the public
interest.’’ United States v. Microsoft
Corp., 56 F.3d 1448, 1461 (D.C. Cir.
1995); see generally United States v.
SBC Commc’ns, Inc., 489 F. Supp. 2d 1
(D.D.C. 2007) (assessing public interest
standard under the Tunney Act); United
States v. InBev N.V./S.A., 2009–2 Trade
Cas. (CCH) ¶ 76,736, 2009 U.S. Dist.
LEXIS 84787, No. 08–1965 (JR), at *3
(D.D.C. Aug. 11, 2009) (noting that the
court’s review of a consent judgment is
limited and only inquires ‘‘into whether
the government’s determination that the
proposed remedies will cure the
antitrust violations alleged in the
complaint was reasonable, and whether
the mechanism to enforce the final
judgment are clear and manageable.’’).
As the United States Court of Appeals
for the District of Columbia has held,
under the APPA a court considers,
among other things, the relationship
between the remedy secured and the
specific allegations set forth in the
government’s complaint, whether the
decree is sufficiently clear, whether
enforcement mechanisms are sufficient,
and whether the decree may positively
harm third parties. See Microsoft, 56
F.3d at 1458–62. With respect to the
adequacy of the relief secured by the
decree, a court may not ‘‘engage in an
unrestricted evaluation of what relief
would best serve the public.’’ United
States v. BNS, Inc., 858 F.2d 456, 462
(9th Cir. 1988) (citing United States v.
Bechtel Corp., 648 F.2d 660, 666 (9th
Cir. 1981)); see also Microsoft, 56 F.3d
at 1460–62; United States v. Alcoa, Inc.,
152 F. Supp. 2d 37, 40 (D.D.C. 2001);
InBev, 2009 U.S. Dist. LEXIS 84787, at
*3. Courts have held that:
[T]he balancing of competing social and
political interests affected by a proposed
antitrust consent decree must be left, in the
first instance, to the discretion of the
Attorney General. The court’s role in
protecting the public interest is one of
insuring that the government has not
breached its duty to the public in consenting
to the decree. The court is required to
determine not whether a particular decree is
the one that will best serve society, but
whether the settlement is ‘‘within the reaches
of the public interest.’’ More elaborate
requirements might undermine the
effectiveness of antitrust enforcement by
consent decree.
PO 00000
Frm 00079
Fmt 4703
Sfmt 4703
9945
Bechtel, 648 F.2d at 666 (emphasis
added) (citations omitted).2 In
determining whether a proposed
settlement is in the public interest, the
court ‘‘must accord deference to the
government’s predictions about the
efficacy of its remedies, and may not
require that the remedies perfectly
match the alleged violations.’’ SBC
Commc’ns, 489 F. Supp. 2d at 17; see
also Microsoft, 56 F.3d at 1461 (noting
the need for courts to be ‘‘deferential to
the government’s predictions as to the
effect of the proposed remedies’’);
United States v. Archer-DanielsMidland Co., 272 F. Supp. 2d 1, 6
(D.D.C. 2003) (noting that the court
should grant due respect to the United
States’s prediction as to the effect of
proposed remedies, its perception of the
market structure, and its views of the
nature of the case).
Courts have greater flexibility in
approving proposed consent decrees
than in crafting their own decrees
following a finding of liability in a
litigated matter. ‘‘[A] proposed decree
must be approved even if it falls short
of the remedy the court would impose
on its own, as long as it falls within the
range of acceptability or is ‘within the
reaches of public interest.’ ’’ United
States v. Am. Tel. & Tel. Co., 552 F.
Supp. 131, 151 (D.D.C. 1982) (citations
omitted) (quoting United States v.
Gillette Co., 406 F. Supp. 713, 716 (D.
Mass. 1975)), aff’d sub nom. Maryland
v. United States, 460 U.S. 1001 (1983);
see also United States v. Alcan
Aluminum Ltd., 605 F. Supp. 619, 622
(W.D. Ky. 1985) (approving the consent
decree even though the court would
have imposed a greater remedy).
Therefore, the United States ‘‘need only
provide a factual basis for concluding
that the settlements are reasonably
adequate remedies for the alleged
harms.’’ SBC Commc’ns, 489 F. Supp. 2d
at 17.
Moreover, the court’s role under the
APPA is limited to reviewing the
remedy in relationship to the violations
that the United States has alleged in its
Complaint, and does not authorize the
court to ‘‘construct [its] own
hypothetical case and then evaluate the
decree against that case.’’ Microsoft, 56
F.3d at 1459; see also InBev, 2009 U.S.
2 Cf. BNS, 858 F.2d at 464 (holding that the
court’s ‘‘ultimate authority under the [APPA] is
limited to approving or disapproving the consent
decree’’); United States v. Gillette Co., 406 F. Supp.
713, 716 (D. Mass. 1975) (noting that, in this way,
the court is constrained to ‘‘look at the overall
picture not hypercritically, nor with a microscope,
but with an artist’s reducing glass’’). See generally
Microsoft, 56 F.3d at 1461 (discussing whether ‘‘the
remedies [obtained in the decree are] so
inconsonant with the allegations charged as to fall
outside of the ‘reaches of the public interest’ ’’).
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Federal Register / Vol. 75, No. 42 / Thursday, March 4, 2010 / Notices
Dist. LEXIS 84787, at *20 (‘‘the ‘public
interest’ is not to be measured by
comparing the violations alleged in the
complaint against those the court
believes could have, or even should
have, been alleged’’). Because the
‘‘court’s authority to review the decree
depends entirely on the government’s
exercising its prosecutorial discretion by
bringing a case in the first place,’’ it
follows that ‘‘the court is only
authorized to review the decree itself,’’
and not to ‘‘effectively redraft the
complaint’’ to inquire into other matters
that the United States did not pursue.
Microsoft, 56 F.3d at 1459–60. As this
Court confirmed in SBC
Communications, courts ‘‘cannot look
beyond the complaint in making the
public interest determination unless the
complaint is drafted so narrowly as to
make a mockery of judicial power.’’ 489
F. Supp. 2d at 15.
In its 2004 amendments to the
Tunney Act,3 Congress made clear its
intent to preserve the practical benefits
of utilizing consent decrees in antitrust
enforcement, stating: ‘‘[n]othing in this
section shall be construed to require the
court to conduct an evidentiary hearing
or to require the court to permit anyone
to intervene.’’ 15 U.S.C. 16(e)(2). The
language wrote into the statute what
Congress intended when it enacted the
Tunney Act in 1974, as Senator Tunney
explained: ‘‘[t]he court is nowhere
compelled to go to trial or to engage in
extended proceedings which might have
the effect of vitiating the benefits of
prompt and less costly settlement
through the consent decree process.’’
119 Cong. Rec. 24,598 (1973) (statement
of Senator Tunney). Rather, the
procedure for the public interest
determination is left to the discretion of
the court, with the recognition that the
court’s ‘‘scope of review remains sharply
proscribed by precedent and the nature
of Tunney Act proceedings.’’ SBC
Commc’ns, 489 F. Supp. 2d at 11.4
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3 The
2004 amendments substituted the word
‘‘shall’’ for ‘‘may’’ when directing the courts to
consider the enumerated factors and amended the
list of factors to focus on competitive considerations
and address potentially ambiguous judgment terms.
Compare 15 U.S.C. 16(e) (2004), with 15 U.S.C.
16(e)(1) (2006); see also SBC Commc’ns, 489 F.
Supp. 2d at 11 (concluding that the 2004
amendments ‘‘effected minimal changes’’ to Tunney
Act review).
4 See United States v. Enova Corp., 107 F. Supp.
2d 10, 17 (D.D.C. 2000) (noting that the ‘‘Tunney
Act expressly allows the court to make its public
interest determination on the basis of the
competitive impact statement and response to
comments alone’’); United States v. Mid-Am.
Dairymen, Inc., 1977–1 Trade Cas. (CCH) ¶ 61,508,
at 71,980 (W.D. Mo. 1977) (‘‘Absent a showing of
corrupt failure of the government to discharge its
duty, the Court, in making its public interest
finding, should * * * carefully consider the
explanations of the government in the competitive
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VIII. Determinative Documents
There are no determinative materials
or documents within the meaning of the
APPA that were considered by the
United States in formulating the
proposed Final Judgment.
Dated: February 24, 2010.
Respectfully submitted.
Rachel J. Adcox,
U.S. Department of Justice, Antitrust
Division, Litigation II Section, 450 Fifth
Street, NW., Suite 8700, Washington, DC
20530, (202) 305–2738.
Certificate of Service
I, Rachel J. Adcox, hereby certify that
on February 24, 2010, I caused a copy
of the foregoing Competitive Impact
Statement to be served upon defendants
Bemis Company, Inc., Rio Tinto plc, and
Alcan Corporation by mailing the
documents electronically to the duly
authorized legal representatives of
defendants as follows:
Counsel for Defendant Bemis Company,
Inc.:
Stephen M. Axinn, Esq., John D.
Harkrider, Esq., Axinn, Veltrop &
Harkrider LLP, 114 West 47th
Street, New York, NY 10036, (212)
728–2200, sma@avhlaw.com,
jdh@avhlaw.com.
Counsel for Defendants Rio Tinto plc
and Alcan Corporation:
Steven L. Holley, Esq., Bradley P.
Smith, Esq., Sullivan & Cromwell
LLP, 125 Broad Street, New York,
NY 10004, (212) 558–4737,
holleys@sullcrom.com,
smithbr@sullcrom.com.
Rachel J. Adcox, Esq.,
United States Department of Justice,
Antitrust Division, Litigation II Section, 450
Fifth Street, NW., Suite 8700, Washington,
DC 20530, (202) 616–3302.
[FR Doc. 2010–4550 Filed 3–3–10; 8:45 am]
Patricia A. Brink,
Deputy Director of Operations and Civil
Enforcement.
BILLING CODE P
DEPARTMENT OF JUSTICE
United States District Court for the
Southern District of New York
Antitrust Division
United States v. Keyspan Corporation;
Proposed Final Judgment and
Competitive Impact Statement
Notice is hereby given pursuant to the
Antitrust Procedures and Penalties Act,
15 U.S.C. 16(b)–(h), that a proposed
Final Judgment, Stipulation and
Competitive Impact Statement have
impact statement and its responses to comments in
order to determine whether those explanations are
reasonable under the circumstances.’’); S. Rep. No.
93–298, 93d Cong., 1st Sess., at 6 (1973) (‘‘Where
the public interest can be meaningfully evaluated
simply on the basis of briefs and oral arguments,
that is the approach that should be utilized.’’).
PO 00000
Frm 00080
been filed with the United States
District Court for the Southern District
of New York in United States of
America v. KeySpan Corp., Civil Case
No. 10–CIV–1415. On February 22,
2010, the United States filed a
Complaint alleging that KeySpan
Corporation (‘‘KeySpan’’) entered into an
agreement with a financial services
company, the likely effect of which was
to increase prices in the New York City
(NYISO Zone J) Capacity Market, in
violation of Section 1 of the Sherman
Act, 15 U.S.C. 1. The proposed Final
Judgment, filed the same time as the
Complaint, requires KeySpan to pay the
government $12 million dollars.
Copies of the Complaint, proposed
Final Judgment and Competitive Impact
Statement are available for inspection at
the Department of Justice, Antitrust
Division, Antitrust Documents Group,
450 Fifth Street, NW., Suite 1010,
Washington, DC 20530 (telephone: 202–
514–2481), on the Department of
Justice’s Web site at https://
www.justice.gov/atr, and at the Office of
the Clerk of the United States District
Court for the Southern District of New
York. Copies of these materials may be
obtained from the Antitrust Division
upon request and payment of the
copying fee set by Department of Justice
regulations.
Public comment is invited within 60
days of the date of this notice. Such
comments, and responses thereto, will
be published in the Federal Register
and filed with the Court. Comments
should be directed to Donna N.
Kooperstein, Chief, Transportation,
Energy, and Agriculture Section,
Antitrust Division, U.S. Department of
Justice, 450 Fifth Street, NW., Suite
8000, Washington, DC 20530
(telephone: 202–307–6349).
Fmt 4703
Sfmt 4703
Civil Action No.: 10–cv–1415 (WHP)
ECF CASE
United States of America, U.S. Department
of Justice, Antitrust Division, 450 5th Street,
NW., Suite 8000, Washington, DC 20530,
Plaintiff, v. Keyspan Corporation, 1
Metrotech Center, Brooklyn, NY 11201,
Defendant.
Received: February 22, 2010
Complaint
The United States of America, acting
under the direction of the Attorney
General of the United States, brings this
civil antitrust action under Section 4 of
the Sherman Act, as amended, 15 U.S.C.
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Agencies
[Federal Register Volume 75, Number 42 (Thursday, March 4, 2010)]
[Notices]
[Pages 9929-9946]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-4550]
-----------------------------------------------------------------------
DEPARTMENT OF JUSTICE
Antitrust Division
United States v. Bemis Company, Inc., et al.; Proposed Final
Judgment and Competitive Impact Statement
Notice is hereby given pursuant to the Antitrust Procedures and
Penalties Act, 15 U.S.C. 16(b)-(h), that a proposed Final Judgment,
Hold Separate Stipulation and Order, and Competitive Impact Statement
have been filed with the United States District Court for the District
of Columbia in United States v. Bemis Co. et al., Civil Action No.
1:10-cv-00295. On February 24, 2010, the United States filed a
Complaint alleging that the proposed acquisition by Bemis Company, Inc.
(``Bemis'') of the Alcan Packaging Food Americas business of Rio Tinto
plc would violate Section 7 of the Clayton Act, 15 U.S.C. 18, by
substantially lessening competition in the markets for flexible-
packaging rollstock for chunk and sliced natural cheese packaged for
retail sale, flexible-packaging rollstock for shredded natural cheese
packaged for retail sale, and flexible-packaging shrink bags for fresh
meat. The proposed Final Judgment, filed the same time as the
Complaint, requires Bemis to divest the assets of Alcan Packaging Food
Americas related to those markets, including production plants and
assets located in Menasha, Wisconsin and Catoosa, Oklahoma, as well as
certain other tangible and intangible assets. The proposed Final
Judgment also permits Bemis temporarily to occupy certain portions of
the Menasha facility while unrelated operations are relocated and
allows for short-term supply agreements between Bemis and the entity
that acquires the divested assets in order to ensure that customers
continue to receive a reliable supply of the affected products.
Copies of the Complaint, proposed Final Judgment and Competitive
Impact Statement are available for inspection at the Department of
Justice, Antitrust Division, Antitrust Documents Group, 450 Fifth
Street, NW., Suite 1010, Washington, DC 20530 (telephone: 202-514-
2481), on the Department of Justice's Web site at https://www.usdoj.gov/atr, and at the Office of the Clerk of the United States District Court
for the District of Columbia. Copies of these materials may be obtained
from the Antitrust Division upon request and payment of the copying fee
set by Department of Justice regulations.
Public comment is invited within 60 days of the date of this
notice. Such comments, and responses thereto, will be published in the
Federal Register and filed with the Court. Comments should be directed
to Maribeth Petrizzi, Chief, Litigation II Section, Antitrust Division,
Department of Justice,
[[Page 9930]]
Washington, DC 20530, (telephone: 202-307-0924).
J. Robert Kramer II,
Director of Operations and Civil Enforcement.
United States of America, Department of Justice, Antitrust
Division, 450 5th Street, NW, Suite 8700, Washington, D.C. 20530,
Plaintiff, v. Bemis Company, Inc., One Neenah Center, Neenah, WI
54957 and Rio Tinto plc, 2 Eastbourne Terrace, London, W2 6LG,
United Kingdom and Alcan Corporation, 8770 West Bryn Mawr Avenue,
Chicago, IL 60631, Defendants.
Case No.: Case: 1:10-cv-00295, Assigned To: Kollar-Kotelly, Colleen,
Assign. Date: February 24, 2010, Description: Antitrust, Judge:
Complaint
The United States of America (``United States''), acting under the
direction of the Attorney General, brings this civil antitrust action
against defendants Bemis Company, Inc. (``Bemis''), Rio Tinto plc
(``Rio Tinto''), and Alcan Corporation (``Alcan'') to enjoin Bemis's
proposed acquisition from Rio Tinto of the Alcan Packaging Food
Americas business and to obtain other equitable relief. The United
States complains and alleges as follows:
I. Nature of This Action
1. Bemis announced that it has agreed to purchase the Alcan
Packaging Food Americas business from Rio Tinto for $1.2 billion.
2. Bemis and Alcan are the two leading suppliers in the United
States and Canada of flexible packaging products suitable for a variety
of natural cheese products packaged for retail sale. Bemis and Alcan
are also two of the three primary suppliers of shrink bags for fresh-
meat packaging in the United States and Canada.
3. The proposed acquisition would eliminate competition between
Bemis and Alcan, which for some customers are the two best sources of
flexible packaging for certain natural cheese products. The proposed
acquisition likely also would reduce competition substantially in the
highly concentrated market for shrink bags for fresh-meat packaging. As
a result, the proposed acquisition likely would substantially lessen
competition in the development, production, and sale of flexible
packaging and associated services for chunk, sliced, and shredded
natural cheese packaged for retail sale and for fresh meat in the
United States and Canada in violation of Section 7 of the Clayton Act,
15 U.S.C. 18.
II. The Defendants
4. Bemis is a Missouri corporation headquartered in Neenah,
Wisconsin. In 2008, Bemis and its subsidiaries had total sales of
approximately $3.8 billion, including approximately $2.1 billion of
flexible packaging in the United States. Bemis's flexible packaging for
cheese and meat is produced by its wholly owned, but separately
incorporated, Curwood, Inc. division.
5. Rio Tinto is organized under the laws of and headquartered in
the United Kingdom. Its 2008 sales totaled approximately $58 billion.
Rio Tinto acquired Alcan in 2007.
6. Alcan is a wholly owned subsidiary of Rio Tinto. Alcan is a
Delaware corporation headquartered in Chicago, Illinois. The Alcan
Packaging Food Americas business produces and sells flexible packaging
in the United States, Canada, and Latin America. In 2008, the Alcan
Packaging Food Americas business sold approximately $1.5 billion of
flexible packaging.
III. Jurisdiction and Venue
7. The United States brings this action under Section 15 of the
Clayton Act, 15 U.S.C. 25, to prevent and restrain defendants from
violating Section 7 of the Clayton Act, 15 U.S.C. 18.
8. Defendants themselves, or through wholly owned subsidiaries,
produce and sell flexible packaging and associated services for natural
cheese and fresh meat, among other products, in the flow of interstate
commerce. Defendants' activities in the development, production, and
sale of flexible packaging for natural cheese and fresh meat, among
other products, substantially affect interstate commerce. This Court
has subject-matter jurisdiction over this action pursuant to Section 15
of the Clayton Act, 15 U.S.C. 25 and 28 U.S.C. 1331, 1337(a) and 1345.
9. Defendants have consented to venue and personal jurisdiction in
the District of Columbia. Venue is therefore proper in this District
under Section 12 of the Clayton Act, 15 U.S.C. 22, and 28 U.S.C.
1391(c). Venue is also proper in the District of Columbia for defendant
Rio Tinto under 28 U.S.C. 1391(d).
IV. Background
A. The Flexible-Packaging Industry
10. Flexible packaging is any package the shape of which can be
readily changed. Flexible packaging for food encompasses a wide range
of products, including bags and wrappings for cheeses and meats, snack
bags, and cereal-box liners. Flexible packaging is distinguishable from
rigid packaging, such as jars, cans, cups, trays, and hard plastic
bottles.
11. Varying degrees of design and manufacturing sophistication are
required to produce flexible packaging for different end uses. Some
flexible packaging, such as single-layer packaging, is relatively
simple to manufacture, and customers can choose from a number of
producers for these types of flexible packaging. Flexible packaging for
other end uses, such as natural cheese and fresh meat, however, has
multiple layers, is subject to more rigorous performance standards,
requires greater scientific knowledge and technical know-how to
engineer, and requires that technical support be readily available,
and, therefore, is more difficult to produce and commercialize
successfully.
B. Procurement of Flexible Packaging for Natural Cheese and Fresh Meat
12. Producers of flexible packaging sell their packaging to
producers of food that package their products for wholesale or retail
sale. Customers typically have particular and unique specifications for
their packaging. For example, customers use flexible packaging to
differentiate their products from those of their rivals. Moreover,
customers have different packaging equipment, and the flexible
packaging must be specifically qualified to run on the particular
customer's equipment.
13. Producers of flexible packaging must work closely with
customers to ensure that their packaging material runs efficiently on
their customers' machines, that they meet the promised lead times, and
that they continuously find ways to cut the customer's costs. Producers
must also engage in research and development to deliver better
packaging products in order to compete effectively.
14. Customers of flexible packaging for certain forms of natural
cheese and fresh meat can incur substantial costs to switch between
different flexible-packaging producers. These costs result, in part,
from having to modify existing packaging equipment to make it
compatible with the new producer's films and the downtime associated
with that modification. Customers also incur costs from testing and
qualifying a new supplier.
15. Prices for flexible packaging for natural cheese and fresh meat
are customer-specific and based on, among other things, an individual
customer's unique requirements. The price charged to one customer
likely will be different from the price charged to another customer.
16. Price competition in the relevant markets occurs in two ways.
First, customers may issue a request for proposal, through which they
invite potential suppliers to bid on supplying
[[Page 9931]]
packaging that meets the customers' specifications. Customers evaluate
the competing bids on the basis of, among other things, compliance with
their specifications, price, delivery times, and the services provided
by each producer. Second, price competition may also occur less
formally if a customer seeks or receives an offer from an alternative
supplier and the incumbent is given a chance to respond.
V. Relevant Product Markets
A. Product Markets for Natural-Cheese Packaging
17. Natural cheese is sold in several different forms, including
chunk cheese, sliced cheese, and shredded cheese.
18. The films used in flexible packaging for some natural-cheese
products are sold in the form of rollstock, which is a continuous sheet
of film that is cut for each package. Most natural cheese sold at
retail is packaged using rollstock films. The particular flexible-
packaging rollstock and the services associated with providing it to
customers (``flexible-packaging rollstock'') used for: (a) Chunk and
sliced natural cheese packaged for retail sale; and (b) shredded
natural cheese packaged for retail sale are distinct product markets.
19. Cheese-packaging customers demand a long shelf-life for natural
cheese. The flexible-packaging rollstock for natural cheese must
include a barrier layer that keeps out oxygen to prevent the cheese
from spoiling. The packaging also must prevent moisture from leaking
into or out of the package. Some cheeses emit gasses as they age; such
cheeses require packaging that allows gasses to escape. In addition,
the packaging film must be sufficiently transparent to present the
cheese well to the consumer, but also avoid discoloration from
fluorescent lights. The packaging also must resist abrasion and
cracking during distribution and run smoothly and efficiently on the
customer's filling machines. Finally, the packaging must be inert, so
that the flavor of the cheese is not compromised by the plastic.
1. Flexible-Packaging Rollstock for Chunk and Sliced Natural Cheese
Packaged for Retail Sale Is a Relevant Product Market
20. Chunk natural cheese is sold in bricks of specific sizes,
typically eight, but ranging to thirty-two, ounces. Sliced natural
cheese is typically sold in packages with roughly ten or more slices.
Producers of chunk and sliced natural cheese generally use the same
films for packaging.
21. Specialized rollstock films are designed specifically for
packaging chunk and sliced natural cheese for retail sale. While some
chunk and sliced natural cheeses for retail sale are packaged in other
forms of packaging (e.g., shrink bags or rigid trays), these are more
expensive to purchase than rollstock packaging and cannot be used on
the same packaging equipment as rollstock. A small but significant
increase in the price of flexible-packaging rollstock for chunk and
sliced natural cheese packaged for retail sale likely would not cause
customers faced with such an increase to substitute to other forms of
packaging, or otherwise purchase sufficiently less of that product, so
as to render the price increase unprofitable.
22. Therefore, flexible-packaging rollstock for chunk and sliced
natural cheese packaged for retail sale is a line of commerce and a
relevant product market within the meaning of Section 7 of the Clayton
Act. In 2008, approximately $100 million in sales of this product were
made in the United States and Canada.
2. Flexible-Packaging Rollstock for Shredded Natural Cheese Packaged
for Retail Sale Is a Relevant Product Market
23. Shredded natural cheese packaged for retail sale typically is
packaged in bags, which often come with an easy-open mechanism and an
easy-close attachment. The easy-open mechanism is either laser-scored
or mechanically scored, such that some of the package's layers are
perforated (making the package easy to tear), while leaving the oxygen
and moisture barriers intact (preventing contamination of the product).
The scoring process presents significant challenges to flexible-
packaging producers. The sealing process also is difficult because the
bags typically are filled with cheese while in a vertical position and
the release of cheese into the bags is continuous and fast.
24. Specialized films are designed specifically for shredded
natural cheese packaged for retail sale. A small but significant
increase in the price of flexible-packaging rollstock for shredded
natural cheese packaged for retail sale likely would not cause
customers faced with such an increase to substitute to other forms of
packaging, or otherwise purchase sufficiently less of that product, so
as to render the price increase unprofitable.
25. Therefore, flexible-packaging rollstock for shredded natural
cheese packaged for retail sale is a line of commerce and a relevant
product market within the meaning of Section 7 of the Clayton Act. In
2008, approximately $100 million in sales of this product were made in
the United States.
B. Flexible-Packaging Shrink Bags for Fresh Meat Are a Relevant Product
Market
26. Certain characteristics are common to most flexible-packaging
films for fresh meat (i.e., beef, veal, pork, and lamb). First, most
films for fresh meat contain a layer that prevents oxygen from coming
into contact with the meat. Second, fresh meat films must prevent
moisture from leaking out and contaminants from entering the packaging.
Third, fresh meat films must run effectively on the customer's
packaging equipment. Finally, the sealant must bond through fatty and
oily substances.
27. The most common type of flexible-packaging film for fresh meat
is a shrink bag, which is designed to shrink to the contours of the
contents when heated, forming a tight seal. Shrink bags are
particularly suitable for use with fresh meat, in particular for
wholesale distribution of meat to be cut for retail sale in grocery
stores. Shrink bags and the services associated with providing them to
customers (``flexible-packaging shrink bags'') used for fresh meat
constitute a distinct product market. The shrink bag must be durable to
survive distribution while maintaining its oxygen and moisture barriers
and allowing the meat to retain its flavor. The bag also must meet
shelf-life requirements of 30 days or more and, when used for retail
packaging, have a high degree of transparency for optimal presentation.
28. A small but significant increase in the price of flexible-
packaging shrink bags for fresh meat likely would not cause customers
faced with such an increase to substitute to other forms of packaging,
or otherwise purchase sufficiently less of that product, so as to
render the price increase unprofitable.
29. Therefore, flexible-packaging shrink bags for fresh meat
constitute a line of commerce and a relevant product market within the
meaning of Section 7 of the Clayton Act. In 2008, approximately $800
million in sales of this product were made in the United States.
C. The United States and Canada Is a Relevant Geographic Market
30. Producers of flexible-packaging rollstock for chunk, sliced,
and shredded natural cheese packaged for retail sale and flexible-
packaging shrink bags for fresh meat ship the packaging to customers
throughout the United
[[Page 9932]]
States and Canada. Producers outside the United States and Canada are
not good alternatives for customers in the United States and Canada.
Customers using producers outside the United States and Canada would
face longer lead times and an increased potential for supply-chain
complications. Moreover, major customers demand that producers of
flexible packaging provide frequent technical and operational service
and support at the customer's premises and do not believe that foreign
suppliers can provide the level of service and support they demand. A
small but significant increase in the price of flexible-packaging
rollstock for chunk, sliced, and shredded natural cheese packaged for
retail sale and flexible-packaging shrink bags for fresh meat in the
United States and Canada likely would not cause customers in the United
States and Canada to turn to producers outside the United States and
Canada in sufficient numbers so as to render such a price increase
unprofitable.
31. Accordingly, the United States and Canada is a relevant
geographic market for flexible-packaging rollstock for chunk, sliced,
and shredded natural cheese packaged for retail sale and flexible-
packaging shrink bags for fresh meat within the meaning of Section 7 of
the Clayton Act.
VI. The Proposed Acquisition's Likely Anticompetitive Effects
A. Likely Anticompetitive Effects in the United States and Canada for
Flexible-Packaging Rollstock for Chunk and Sliced Natural Cheese
Packaged for Retail Sale
32. Based on their capabilities and sales history, Bemis and Alcan
are two of only a few competitors that might successfully bid to supply
a customer with flexible-packaging rollstock for chunk and sliced
natural cheese packaged for retail sale. Currently, Bemis and Alcan
account for approximately 37 and 54 percent, respectively, of sales in
the United States and Canada for this product. If the proposed
acquisition is not enjoined, Bemis and Alcan combined would account for
approximately 91 percent of sales in the United States and Canada for
this product. Using a measure of market concentration called the
Herfindahl-Hirschman Index (``HHI'') (explained in Appendix A), the HHI
would increase by more than 3,900 points, resulting in a post-
acquisition HHI of more than 8,000 points.
33. Market shares are best measured using revenues in the markets
for the Relevant Products because suppliers with the capacity to
produce similar goods outside of those markets cannot quickly and
easily shift that capacity to supply customers with the Relevant
Products. Thus, the mere possession of similar capacity does not make a
supplier an ``uncommitted entrant''; meeting the requirements of
customers in a cost-efficient manner also requires specialized know-
how, experience, qualification, and the ability to innovate.
34. Due to Bemis's and Alcan's collective overall expertise in
meeting the needs of customers and other technical and commercial
factors for flexible-packaging rollstock for chunk and sliced natural
cheese packaged for retail sale, including, among other things, price,
delivery times, service, and technical support, Bemis and Alcan
frequently are perceived by each other, by other bidders, and by
customers as being the two strongest competitors in that market.
35. Bemis's bidding behavior often has been constrained by the
possibility of losing business to Alcan. By eliminating Alcan, Bemis
would gain the incentive and likely ability to profitably increase its
bid prices higher than it otherwise would without the acquisition.
Customers have also benefitted from competition between Bemis and Alcan
through higher quality, better supply-chain options (including delivery
times and volume-purchase requirements), technical support, and
numerous innovations. The combination of Bemis and Alcan would
eliminate this other competition and future benefits to the customers.
36. The proposed acquisition, therefore, likely would substantially
lessen competition in the United States and Canada for flexible-
packaging rollstock for chunk and sliced natural cheese packaged for
retail sale, which likely would lead to higher prices, lower quality,
less favorable supply-chain options, reduced technical support, and
less innovation, in violation of Section 7 of the Clayton Act.
B. Likely Anticompetitive Effects in the United States and Canada for
Flexible-Packaging Rollstock for Shredded Natural Cheese Packaged for
Retail Sale
37. Based on their capabilities and sales history, Bemis and Alcan
are two of only a few credible competitors that might successfully bid
to supply a customer with flexible packaging rollstock for shredded
natural cheese packaged for retail sale. Currently, Bemis and Alcan
account for approximately 27 and 49 percent, respectively, of sales in
the United States and Canada for this product. If the proposed
acquisition is not enjoined, Bemis and Alcan combined would account for
approximately 76 percent of sales in the United States and Canada for
this product. The HHI would increase by approximately 2,500 points,
resulting in a post-acquisition HHI of more than 5,600 points.
38. Market shares are best measured using revenues in the markets
for the Relevant Products because suppliers with the capacity to
produce similar goods outside of those markets cannot quickly and
easily shift that capacity to supply customers with the Relevant
Products. Thus, the mere possession of similar capacity does not make a
supplier an ``uncommitted entrant''; meeting the requirements of
customers in a cost-efficient manner also requires specialized know-
how, experience, qualification, and the ability to innovate.
39. Due to Bemis's and Alcan's collective overall expertise in
meeting the needs of customers and other technical and commercial
factors for flexible-packaging rollstock for shredded natural cheese
packaged for retail sale, including, among other things, price,
delivery times, service, and technical support, Bemis and Alcan
frequently are perceived by each other, by other bidders, and by
customers as being the two strongest competitors in that market.
40. Bemis's bidding behavior often has been constrained by the
possibility of losing business to Alcan. By eliminating Alcan, Bemis
would gain the incentive and ability to profitably increase its bid
prices higher than it otherwise would without the acquisition.
Customers have also benefitted from competition between Bemis and Alcan
through higher quality, better supply-chain options, better technical
support, and numerous innovations. The combination of Bemis and Alcan
would eliminate this other competition and future benefits to the
customers.
41. The proposed acquisition, therefore, likely would substantially
lessen competition in the United States and Canada for flexible-
packaging rollstock for shredded natural cheese packaged for retail
sale, which likely would lead to higher prices, lower quality, less
favorable supply-chain options, reduced technical support, and less
innovation, in violation of Section 7 of the Clayton Act.
C. Likely Anticompetitive Effects in the United States and Canada for
Flexible-Packaging Shrink Bags for Fresh Meat
42. Currently, Bemis and Alcan account for approximately 20 and 8
[[Page 9933]]
percent, respectively, of the sales in the United States and Canada for
flexible-packaging shrink bags for fresh meat. If the proposed
acquisition is not enjoined, Bemis and Alcan combined would account for
approximately 28 percent of sales of flexible-packaging shrink bags for
fresh meat in the United States and Canada, and leave Bemis and one
other firm with approximately 93 percent of sales. The HHI would
increase by more than 300 points, resulting in a post-acquisition HHI
of more than 5,000 points.
43. Market shares are best measured using revenues in the markets
for the Relevant Products because suppliers with the capacity to
produce similar goods outside of those markets cannot quickly and
easily shift that capacity to supply customers with the Relevant
Products. Thus, the mere possession of similar capacity does not make a
supplier an ``uncommitted entrant''; meeting the requirements of
customers in a cost-efficient manner also requires specialized know-
how, experience, qualification, and the ability to innovate.
44. Although the third supplier of flexible-packaging shrink bags
for fresh meat is the dominant supplier, some customers desire two or
more suppliers. As a result, Bemis and Alcan often find themselves
competing to be the second supplier, and their price competition exerts
pricing pressure also on the dominant firm. Unless the proposed
acquisition is enjoined, that bidding dynamic would be eliminated
because Bemis and Alcan no longer would bid against one another. In
addition, Bemis's elimination of Alcan as an independent competitor
would result in only two suppliers accounting for nearly all of the
market. Such an increase in concentration likely would make
coordination easier.
45. The proposed acquisition, therefore, likely would substantially
lessen competition in the United States and Canada for flexible-
packaging shrink bags for fresh meat, which likely would lead to higher
prices, lower quality, less favorable supply-chain options, reduced
technical support, and less innovation, in violation of Section 7 of
the Clayton Act.
D. Entry Is Unlikely To Prevent Anticompetitive Harm
46. Some customers in the United States and Canada have attempted
to procure suitable flexible-packaging rollstock for chunk, sliced, and
shredded natural cheese packaged for retail sale from producers that do
not currently produce packaging for these uses. Similarly, some
customers in the United States and Canada have attempted to procure
suitable flexible-packaging shrink bags for fresh meat from producers
beyond Bemis and Alcan and the dominant producer. Most of those
flexible-packaging producers have not been able cost-effectively to
achieve the required specifications or quality requirements. These
suppliers likely would not be able to meet customers' required
specifications or quality requirements cost-effectively within a
commercially reasonable period of time, nor would they likely be able
to produce products that would run efficiently on their customers'
packaging equipment.
47. New entry into the markets for flexible-packaging rollstock for
chunk and sliced natural cheese packaged for retail sale, flexible-
packaging rollstock for shredded natural cheese packaged for retail
sale, and flexible-packaging shrink bags for fresh meat in the United
States and Canada would be costly, difficult, and time consuming. A new
supplier would need to construct production lines capable of producing
films that meet the rigorous standards set forth by major buyers of
such films. Construction of manufacturing facilities would require
millions of dollars of capital investment and the entrant would have to
be committed to research and development. In addition, the technical
know-how necessary to design and successfully manufacture packaging
that is able to run efficiently on customers' equipment cost-
effectively is difficult to obtain.
48. Even after a new entrant has developed the capability to supply
flexible-packaging rollstock for chunk, sliced, and shredded natural
cheese packaged for retail sale and flexible-packaging shrink bags for
fresh meat, the entrant must be qualified by potential customers,
demonstrating that it is capable of manufacturing products that meet
rigorous quality and performance standards. For example, because the
qualifying process for natural cheese typically requires a shelf-life
test, where sample products are wrapped in the candidate packaging and
stored in retail-like conditions for extended periods of time, the
process can take many months. Further, there is no guarantee that the
attempted qualification will be successful, and the entrant may have to
repeat the process multiple times. In such cases, the qualification
process can take multiple years with no guarantee of success. Moreover,
because customer specifications are unique, qualification with one
customer does not guarantee qualification with another.
49. Entry of existing packaging firms is unlikely because the
technical know how necessary to create the packaging for the relevant
products is difficult to obtain. Also, a company would have to pass
each customer's rigorous qualification tests. Entry of existing
packaging firms into the markets for flexible-packaging rollstock for
chunk and sliced natural cheese packaged for retail sale, flexible-
packaging rollstock for shredded natural cheese packaged for retail
sale, and flexible-packaging shrink bags for fresh meat, therefore,
likely would not be timely, likely, and sufficient to defeat a small
but significant increase in price in the relevant markets.
50. As a result of these barriers, entry by new firms or by
existing packaging firms likely would not be timely, likely, and
sufficient to prevent a likely exercise of market power by Bemis after
the acquisition.
VII. The Proposed Acquisition Violates Section 7 of the Clayton Act
51. Bemis's proposed acquisition of the Alcan Packaging Food
Americas business would be likely to substantially lessen competition
in violation of Section 7 of the Clayton Act, 15 U.S.C. 18, in the
United States and Canada for: (1) Flexible-packaging rollstock for
chunk and sliced natural cheese packaged for retail sale; (2) flexible-
packaging rollstock for shredded natural cheese packaged for retail
sale; and (3) flexible-packaging shrink bags for fresh meat.
52. Unless enjoined, the proposed acquisition likely would have the
following anticompetitive effects, among others:
(a) Actual and potential competition between Bemis and Alcan in the
relevant markets would be eliminated;
(b) Competition in the relevant markets likely would be
substantially lessened; and
(c) For the relevant products, prices would likely increase,
quality would likely decrease, supply-chain options would likely be
less favorable, technical support would likely be reduced, and
innovation would likely decline.
VIII. Requested Relief
53. The United States requests that this Court:
(a) Adjudge and decree Bemis's proposed acquisition of the Alcan
Packaging Food Americas business to violate Section 7 of the Clayton
Act, 15 U.S.C. 18;
(b) Enjoin defendants and all persons acting on their behalf from
consummating the proposed acquisition of the Alcan Packaging Food
Americas
[[Page 9934]]
business by Bemis, or from entering into or carrying out any other
agreement, plan, or understanding the effect of which would be to
combine Bemis with the Alcan Packaging Food Americas business;
(c) Award the United States its costs for this action; and
(d) Award the United States such other and further relief as the
Court deems just and proper.
For Plaintiff United States of America:
Christine A. Varney,
Assistant Attorney General, D.C. Bar # 411654.
William F. Cavanaugh, Jr.,
Deputy Assistant Attorney General.
J. Robert Kramer II,
Director of Operations.
Maribeth Petrizzi,
Chief, Litigation II Section, D.C. Bar # 435204.
Dorothy B. Fountain,
Assistant Chief, Litigation II Section, D.C. Bar # 439469.
Rachel Adcox,
Attorney, United States Department of Justice, Antitrust Division,
450 Fifth Street NW., Suite 8700, Washington, DC, 20530 (202) 307-
0924.
Dated: February 24, 2010.
Appendix A--Definition of HHI
The term ``HHI'' means the Herfindahl-Hirschman Index, a commonly
accepted measure of market concentration. The HHI is calculated by
squaring the market share of each firm competing in the market and then
summing the resulting numbers. For example, for a market consisting of
four firms with shares of 30, 30, 20, and 20%, the HHI is 2,600 (30\2\
+ 30\2\ + 20\2\ + 20\2\ = 2,600). The HHI takes into account the
relative size distribution of the firms in a market. It approaches zero
when a market is occupied by a large number of firms of relatively
equal size and reaches its maximum of 10,000 points when a market is
controlled by a single firm. The HHI increases both as the number of
firms in the market decreases and as the disparity in size between
those firms increases.
Markets in which the HHI is between 1,000 and 1,800 points are
considered to be moderately concentrated, and markets in which the HHI
is in excess of 1,800 points are considered to be highly concentrated.
See Horizontal Merger Guidelines ] 1.51 (revised Apr. 8, 1997).
Transactions that increase the HHI by more than 100 points in highly
concentrated markets presumptively raise antitrust concerns under the
Horizontal Merger Guidelines issued by the Department of Justice and
the Federal Trade Commission. See id.
United States of America, Plaintiff, v. Bemis Company, Inc., and
Rio Tinto PLC, and Alcan Corporation, Defendants.
Case No.: 1:10-cv-00295
Judge: Kollar-Kotelly, Colleen
Deck Type: Antitrust
Date Stamp: February 24, 2010
Final Judgment
Whereas, Plaintiff United States of America (``United States'')
filed its Complaint on February 24, 2010, the United States and
defendants Bemis Company, Inc., Rio Tinto plc, and Alcan Corporation,
by their respective attorneys, have consented to the entry of this
Final Judgment without trial or adjudication of any issue of fact or
law, and without this Final Judgment constituting any evidence against
or admission by any party regarding any issue of fact or law;
And whereas, defendants agree to be bound by the provisions of this
Final Judgment pending its approval by the Court;
And whereas, the essence of this Final Judgment is the prompt and
certain divestiture of certain rights or assets by defendants to assure
that competition is not substantially lessened;
And whereas, the United States requires defendants to make certain
divestitures for the purpose of remedying the loss of competition
alleged in the Complaint;
And whereas, defendants have represented to the United States that
the divestitures required below can and will be made and that
defendants will later raise no claim of hardship or difficulty as
grounds for asking the Court to modify any of the divestiture
provisions contained below;
Now therefore, before any testimony is taken, without trial or
adjudication of any issue of fact or law, and upon consent of the
parties, it is ordered, adjudged, and decreed:
I. Jurisdiction
This Court has jurisdiction over the subject matter of and each of
the parties to this action. The Complaint states a claim upon which
relief may be granted against defendants under Section 7 of the Clayton
Act, as amended (15 U.S.C. 18).
II. Definitions
As used in this Final Judgment:
A. ``Acquirer'' or ``Acquirers'' means the entity or entities to
whom defendants divest the Divestiture Assets.
B. ``Bemis'' means defendant Bemis Company, Inc., a Missouri
corporation headquartered in Neenah, Wisconsin, its successors and
assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships and joint ventures, and their directors, officers,
managers, agents, and employees.
C. ``Rio Tinto'' means defendant Rio Tinto plc, organized under the
laws of and headquartered in the United Kingdom, its successors and
assigns, and its subsidiaries, divisions, groups, affiliates,
partnerships and joint ventures, and their directors, officers,
managers, agents, and employees.
D. ``Alcan'' means defendant Alcan Corporation, a Delaware
corporation that is a wholly owned subsidiary of Rio Tinto
headquartered in Chicago, Illinois, its successors and assigns, and its
subsidiaries, divisions, groups, affiliates, partnerships and joint
ventures, and their directors, officers, managers, agents, and
employees.
E. ``Divestiture Assets'' means:
(1) Alcan's facility located at 905 W. Verdigris Parkway, Catoosa,
Oklahoma 74015 (``Catoosa facility'');
(2) Alcan's facility located at 271 River Street, Menasha,
Wisconsin 54952 (``Menasha facility''); provided, however, that the
tangible assets used exclusively or primarily for the wax-coating
operation located at the Menasha facility shall not be divested
pursuant to this Final Judgment;
(3) The following tangible assets:
(a) All tangible assets (leased or owned) necessary to operate or
used in or for the Catoosa facility and the Menasha facility,
including, but not limited to, all real property and improvements,
manufacturing equipment, product inventory, tooling and fixed assets,
personal property, titles, interests, leases, input inventory, office
furniture, materials, supplies, and other tangible property;
(b) All tangible assets (leased or owned) used exclusively or
primarily for the research and development of any Alcan Relevant
Product in the United States and/or Canada, including, but not limited
to, materials, supplies, and other property; and
(c) All records and documents relating to any Alcan Relevant
Product in the United States and/or Canada, including, but not limited
to, licenses, permits, and authorizations issued by any governmental
organization; contracts, teaming agreements, leases, commitments,
certifications, and understandings, including, but not limited to,
supply agreements; customer lists, contracts, accounts, and credit
records; and repair and performance records.
(4) The following intangible assets:
(a) All intangible assets used exclusively or primarily in the
design, development, production, marketing, servicing, distribution,
and/or sale of
[[Page 9935]]
any Alcan Relevant Product in the United States and/or Canada,
including, but not limited to, all patents, licenses and sub-licenses,
intellectual property, copyrights, trade names or trademarks,
including, but not limited to, ``Halo,'' ``Maraflex,'' ``Clearshield,''
or any derivation thereof, service marks, service names, technical
information, designs, trade dress, and trade secrets; computer
software, databases, and related documentation; know-how, including,
but not limited to, recipes, formulas, and machine settings;
information relating to plans for, improvements to, or line extensions
of, Alcan's Relevant Products; drawings, blueprints, designs, design
protocols, specifications for materials, and specifications for parts
and devices; marketing and sales data; quality assurance and control
procedures; design tools and simulation capability; contractual rights;
manuals and technical information provided by Alcan to its own
employees, customers, suppliers, agents, or licensees; safety
procedures for the handling of materials and substances; research
information and data concerning historic and current research and
development efforts, including, but not limited to, designs and
experiments and the results of successful and unsuccessful designs and
experiments; and
(b) With respect to any intangible assets that are not included in
paragraph II(E)(4)(a), above, and that prior to the filing of the
Complaint in this matter were used in connection with the design,
development, production, marketing, servicing, distribution, and/or
sale of both any Alcan Relevant Product and any other Alcan product, a
non-exclusive, non-transferable license for such intangible assets to
be used for the design, development, production, marketing, servicing,
distribution, and/or sale of any of the Relevant Products or the
operation or use of the Catoosa facility and/or the Menasha facility
for the period of time that defendants have rights to such assets;
provided, however, that any such license is transferable to any future
purchaser of all or any relevant portion of the Divestiture Assets.
F. ``Relevant Products'' means any flexible-packaging rollstock
used for chunk, sliced, and/or shredded natural cheeses packaged for
retail sale and any flexible-packaging shrink bags used for fresh meat.
G. ``Transaction'' means Bemis's proposed acquisition of the Alcan
Packaging Food Americas business.
III. Applicability
A. This Final Judgment applies to Bemis, Rio Tinto, and Alcan, as
defined above, and all other persons in active concert or participation
with any of them who receive actual notice of this Final Judgment by
personal service or otherwise.
B. If, prior to complying with Section IV and V of this Final
Judgment, defendants sell or otherwise dispose of all or substantially
all of their assets or of lesser business units that include the
Divestiture Assets, they shall require the purchaser to be bound by the
provisions of this Final Judgment. Defendants need not obtain such an
agreement from the Acquirer or Acquirers of the assets divested
pursuant to this Final Judgment.
IV. Divestitures
A. Bemis is ordered and directed, within ninety (90) calendar days
after the filing of the Complaint in this matter, or five (5) calendar
days after notice of the entry of this Final Judgment by the Court,
whichever is later, to divest the Divestiture Assets in a manner
consistent with this Final Judgment to an Acquirer or Acquirers
acceptable to the United States, in its sole discretion. The United
States, in its sole discretion, may agree to one or more extensions of
this time period not to exceed sixty (60) calendar days in total, and
shall notify the Court in such circumstances. Bemis agrees to use its
best efforts to divest the Divestiture Assets as expeditiously as
possible.
B. In accomplishing the divestitures ordered by this Final
Judgment, Bemis promptly shall make known, by usual and customary
means, the availability of the Divestiture Assets. Bemis shall inform
any person making inquiry regarding a possible purchase of the
Divestiture Assets that they are being divested pursuant to this Final
Judgment and provide that person with a copy of this Final Judgment.
Bemis shall offer to furnish to all prospective Acquirers, subject to
customary confidentiality assurances, all information and documents
relating to the Divestiture Assets customarily provided in a due
diligence process, except such information or documents subject to the
attorney-client privilege or work-product doctrine. Bemis shall make
available such information to the United States at the same time that
such information is made available to any other person.
C. Bemis shall provide the Acquirer or Acquirers and the United
States information relating to the personnel employed at the Catoosa
facility and the Menasha facility and the personnel otherwise involved
in the design, development, production, marketing, servicing,
distribution, and/or sale of Alcan's Relevant Products to enable the
Acquirer or Acquirers to make offers of employment. Defendants will not
interfere with any negotiations by the Acquirer or Acquirers to employ
any person who is employed at the Catoosa facility or the Menasha
facility or is otherwise involved in the design, development,
production, marketing, servicing, distribution, and/or sale of Alcan's
Relevant Products. Interference with respect to this paragraph
includes, but is not limited to, offering to increase an employee's
salary or benefits other than as a part of a company-wide increase in
salary or benefits. In addition, for each employee who elects
employment by the Acquirer or Acquirers, Bemis shall vest all unvested
pension and other equity rights of that employee and provide all
benefits to which the employee would have been entitled if terminated
without cause.
D. Defendants shall waive all noncompete agreements for any current
or former Alcan employee employed at the Catoosa facility, the Menasha
facility, or otherwise employed in the design, development, production,
marketing, servicing, distribution, and/or sale of any Alcan Relevant
Product.
E. Bemis shall permit prospective Acquirers of the Divestiture
Assets to have reasonable access to personnel and to make inspections
of the physical facilities associated with the Divestiture Assets;
access to any and all environmental, zoning, and other permit documents
and information; and access to any and all financial, operational, or
other documents and information customarily provided as part of a due
diligence process.
F. Bemis shall warrant to the Acquirer or Acquirers that each asset
will be operational on the date of sale.
G. Defendants shall not take any action that will impede in any way
the permitting, operation, use, or divestiture of the Divestiture
Assets.
H. Defendants shall warrant to the Acquirer or Acquirers that there
are no material defects in the environmental, zoning or other permits
pertaining to the operation of each asset, and that following the sale
of the Divestiture Assets, defendants will not undertake, directly or
indirectly, any challenges to the environmental, zoning, or other
permits relating to the operation of the Divestiture Assets.
I. Bemis shall take all steps necessary to accomplish the transfer
of the leasehold and other rights of possession of the Catoosa facility
to the Acquirer,
[[Page 9936]]
including, but not limited to, invoking and exercising all applicable
early termination, early purchase, or other provisions contained in the
agreements related to the Catoosa facility, and paying all necessary
sums specified in such agreements.
J. Bemis shall warrant that it is divesting Alcan's entire business
relating to each of the Relevant Products and will not manufacture any
Alcan Relevant Product after the date the Divestiture Assets are
divested until the expiration of this Final Judgment. Defendants shall
not solicit business for any Relevant Product that is subject to an
unexpired Alcan customer contract transferred to the Acquirer for a
period of one (1) year from the date of the divestiture of such
contract or the remaining term of the contract, whichever is shorter.
K. The Acquirer of the Menasha facility shall enter into an
agreement with Bemis permitting Bemis to occupy the portions of the
Menasha facility utilized for Alcan's wax-coating operations for a
period of no longer than three (3) years after the date the Transaction
is closed. By no later than three (3) months after the date the
Transaction is closed, Bemis shall create physical barriers that
segregate the wax-coating operations from the portions of the Menasha
facility to be occupied by the Acquirer. Bemis's areas and operations
at the Menasha facility shall be secured separately from those of the
Acquirer so that the Acquirer's areas and operations cannot be accessed
by Bemis and Bemis's areas and operations cannot be accessed by the
Acquirer, other than for facility repair, support, and maintenance
pursuant to a lease or other agreement. At the option of the Acquirer,
the lease agreement may include a provision requiring Bemis to remove
any or all physical barriers erected to segregate its areas and
operations from the Acquirer's areas and operations pursuant to this
paragraph.
L. At the option of the Acquirer of the Divestiture Assets relating
to the ``Maraflex'' products, Bemis shall enter into a supply contract
with that Acquirer for the ``Maraflex'' products sufficient to satisfy
that Acquirer 's obligations under any customer contract for a period
of up to one (1) year. The amount of ``Maraflex'' products produced by
Bemis for the Acquirer pursuant to such a supply contract shall be
limited to the total volume of ``Maraflex'' products produced by Alcan
in 2009 plus one percent, unless otherwise mutually agreed by Bemis and
the Acquirer. The terms and conditions of any contractual arrangement
intended to satisfy this provision must be reasonably related to market
conditions for these products. The United States, in its sole
discretion, may approve an extension of the term of this supply
contract for a period of up to two (2) years. If the Acquirer seeks an
extension of the term of this supply contract, it shall so notify the
United States in writing at least four (4) months prior to the date the
supply contract expires. If the United States approves such an
extension, it shall so notify Bemis in writing at least three (3)
months prior to the date the supply contract expires.
M. At the option of the Acquirer of the Divestiture Assets relating
to the ``Maraflex'' products, Bemis shall enter into a transition
services agreement with that Acquirer sufficient to meet all or part of
that Acquirer's needs for assistance in matters relating to the
development, production, and/or service of the ``Maraflex'' products or
technology for a period of at least six (6) months but no longer than
three (3) years. The terms and conditions of any contractual
arrangement intended to satisfy this provision must be reasonably
related to the market value of the expertise of the personnel providing
any needed assistance.
N. At the option of the Acquirer of the Menasha facility, Bemis
shall enter into a supply contract with that Acquirer for any Relevant
Product produced at Alcan's facility located at 901 Morrison Drive,
Boscobel, Wisconsin 53805 (the ``Boscobel facility''), sufficient to
satisfy that Acquirer's obligations under any customer contract for a
period of up to one (1) year. The amount of Relevant Products produced
by Bemis for the Acquirer pursuant to such a supply contract shall be
limited to the total volume of Relevant Products produced by Alcan at
the Boscobel facility in 2009 plus one percent, unless otherwise
mutually agreed by Bemis and the Acquirer. The terms and conditions of
any contractual arrangement intended to satisfy this provision must be
reasonably related to market conditions for these products. The United
States, in its sole discretion, may approve an extension of the term of
this supply contract for a period of up to one (1) year. If the
Acquirer seeks an extension of the term of this supply contract, it
shall so notify the United States in writing at least four (4) months
prior to the date the supply contract expires. If the United States
approves such an extension, it shall so notify Bemis in writing at
least three (3) months prior to the date the supply contract expires.
O. At the option of Bemis, the Acquirer of the Catoosa facility
shall enter into a supply contract for the ``Clearshield'' products
sufficient to satisfy Alcan's or Bemis's obligations to Alcan
affiliates Danaflex, Maua, and Envaril for a period of up to one (1)
year. The amount of ``Clearshield'' products produced by the Acquirer
for Bemis pursuant to such a supply contract shall be limited to the
total volume of ``Clearshield'' products produced by Alcan for
Danaflex, Maua, and Envaril in 2009 plus one percent, unless otherwise
mutually agreed by Bemis and the Acquirer. The terms and conditions of
any contractual arrangement intended to satisfy this provision must be
reasonably related to market conditions for these products. The United
States, in its sole discretion, may approve an extension of the term of
this supply contract for a period of up to two (2) years. If Bemis
seeks an extension of the term of this supply contract, it shall so
notify the United States in writing at least four (4) months prior to
the date the supply contract expires. If the United States approves
such an extension, it shall so notify the Acquirer in writing at least
three (3) months prior to the date the supply contract expires.
P. At the option of Bemis, the Acquirer or Acquirers shall enter
into an agreement to provide Bemis with a non-exclusive, non-
transferable license for the intangible assets described in paragraph
II(E)(4)(a), above, that prior to the filing of the Complaint in this
matter were used in connection with the design, development,
production, marketing, servicing, distribution, and/or sale of both any
Alcan Relevant Product and any other Alcan product; provided, however,
that any such license is solely for use in connection with the design,
development, production, marketing, servicing, distribution, and/or
sale of products other than the Alcan Relevant Products. The terms and
conditions of any contractual arrangement intended to satisfy this
provision must be reasonably related to market conditions for such
licenses.
Q. At the option of Bemis, the Acquirer of the Divestiture Assets
relating to the ``Clearshield'' products shall enter into an agreement
to provide Bemis with a non-exclusive, non-transferable license to
enable Bemis to produce ``Clearshield'' products for sale outside the
United States and Canada. The terms and conditions of any contractual
arrangement intended to satisfy this provision must be reasonably
related to market conditions for such licenses.
R. At the option of Bemis, the Acquirer of the Menasha facility
shall enter into an agreement with Bemis to
[[Page 9937]]
provide Bemis with rotogravure printing services to be used in
connection with Alcan's wax-coating operation located at the Menasha
facility for a period of up to twelve (12) months. The terms and
conditions of any contractual arrangement intended to satisfy this
provision must be reasonably related to market conditions for these
services.
S. In any instance where a third party has a right to a divested
intangible asset pursuant to an agreement with any defendant, and where
the agreement was entered into prior to the date of the filing of the
Complaint in this matter, the Acquirer of that divested asset shall
enter into an agreement with that third party to provide it with a
right to that asset under terms and conditions sufficient to satisfy
defendants' obligations under the original agreement.
T. Unless the United States otherwise consents in writing, the
divestitures pursuant to Section IV, or by trustee appointed pursuant
to Section V, of this Final Judgment, shall include the entire
Divestiture Assets, and shall be accomplished in such a way as to
satisfy the United States, in its sole discretion, that the Divestiture
Assets can and will be used by the Acquirer or Acquirers as part of a
viable, ongoing business engaged in the design, development,
production, marketing, servicing, distribution, and sale of the
Relevant Products. Divestiture of the Divestiture Assets may be made to
one or more Acquirers, provided that in each instance it is
demonstrated to the sole satisfaction of the United States that the
Divestiture Assets will remain viable and the divestiture of such
assets will remedy the competitive harm alleged in the Complaint. The
divestitures, whether pursuant to Section IV or Section V of this Final
Judgment:
(1) Shall be made to an Acquirer or Acquirers that, in the United
States's sole judgment, has the intent and capability (including the
necessary managerial, operational, technical and financial capability)
of competing effectively as a supplier of the Relevant Products; and
(2) Shall be accomplished so as to satisfy the United States, in
its sole discretion, that none of the terms of any agreement between
the Acquirer or Acquirers and defendants give defendants the ability
unreasonably to raise the Acquirer's or Acquirers' costs, to lower the
Acquirer's or Acquirers' efficiency, or otherwise to interfere in the
ability of the Acquirer or Acquirers to compete effectively.
V. Appointment of Trustee
A. If Bemis has not divested the Divestiture Assets within the time
period specified in Section IV(A), Bemis shall notify the United States
of that fact in writing. Upon application of the United States, the
Court shall appoint a trustee selected by the United States and
approved by the Court to effect the divestiture of the Divestiture
Assets.
B. After the appointment of a trustee becomes effective, only the
trustee shall have the right to sell the Divestiture Assets. The
trustee shall have the power and authority to accomplish the
divestiture to an Acquirer or Acquirers acceptable to the United States
at such price and on such terms as are then obtainable upon reasonable
effort by the trustee, subject to the provisions of Sections IV, V, and
VI of this Final Judgment, and shall have such other powers as this
Court deems appropriate. Subject to Section V(D) of this Final
Judgment, the trustee may hire at the cost and expense of Bemis any
investment bankers, attorneys, or other agents, who shall be solely
accountable to the trustee, reasonably necessary in the trustee's
judgment to assist in the divestiture.
C. Defendants shall not object to a sale by the trustee on any
ground other than the trustee's malfeasance. Any such objections by
defendants must be conveyed in writing to the United States and the
trustee within ten (10) calendar days after the trustee has provided
the notice required under Section VI.
D. The trustee shall serve at the cost and expense of Bemis, on
such terms and conditions as the United States approves, and shall
account for all monies derived from the sale of the assets sold by the
trustee and all costs and expenses so incurred. After approval by the
Court of the trustee's accounting, including fees for its services and
those of any professionals and agents retained by the trustee, all
remaining money shall be paid to defendants and the trust shall then be
terminated. The compensation of the trustee and any professionals and
agents retained by the trustee shall be reasonable in light of the
value of the Divestiture Assets and based on a fee arrangement
providing the trustee with an incentive based on the price and terms of
the divestiture and the speed with which it is accomplished, but
timeliness is paramount.
E. Defendants shall use their best efforts to assist the trustee in
accomplishing the required divestitures. The trustee and any
consultants, accountants, attorneys, and other persons retained by the
trustee shall have full and complete access to the personnel, books,
records, and facilities of the business to be divested, and defendants
shall develop financial and other information relevant to such business
as the trustee may reasonably request, subject to reasonable protection
for trade secret or other confidential research, development, or
commercial information. Defendants shall take no action to interfere
with or to impede the trustee's accomplishment of the divestitures.
F. After its appointment, the trustee shall file monthly reports
with the United States and the Court setting forth the trustee's
efforts to accomplish the divestitures ordered under this Final
Judgment. To the extent such reports contain information that the
trustee deems confidential, such reports shall not be filed in the
public docket of the Court. Such reports shall include the name,
address, and telephone number of each person who, during the preceding
month, made an offer to acquire, expressed an interest in acquiring,
entered into negotiations to acquire, or was contacted or made an
inquiry about acquiring, any interest in the Divestiture Assets, and
shall describe in detail each contact with any such person. The trustee
shall maintain full records of all efforts made to divest the
Divestiture Assets.
G. If the trustee has not accomplished the divestitures ordered
under this Final Judgment within six (6) months after his or her
appointment, the trustee shall promptly file with the Court a report
setting forth: (1) The trustee's efforts to accomplish the required
divestitures; (2) the reasons, in the trustee's judgment, why the
required divestitures have not been accomplished; and (3) the trustee's
recommendations. To the extent such reports contain information that
the trustee deems confidential, such reports shall not be filed in the
public docket of the Court. The trustee shall at the same time furnish
such report to the United States, which shall have the right to make
additional recommendations consistent with the purpose of the trust.
The Court thereafter shall enter such orders as it shall deem
appropriate to carry out the purpose of the Final Judgment, which may,
if necessary, include extending the trust and the term of the trustee's
appointment by a period requested by the United States.
VI. Notice of Proposed Divestiture
A. Within two (2) business days following execution of a definitive
divestiture agreement, Bemis shall notify the United States of any
proposed divestiture required by Section IV of
[[Page 9938]]
this Final Judgment. Within two (2) business days following execution
of a definitive divestiture agreement, the trustee shall notify the
United States and defendants of any proposed divestiture required by
Section V of this Final Judgment. The notice shall set forth the
details of the proposed divestiture and list the name, address, and
telephone number of each person not previously identified who offered
or expressed an interest in or desire to acquire any ownership interest
in the Divestiture Assets, together with full details of the same.
B. Within fifteen (15) calendar days of receipt by the United
States of such notice, the United States may request from defendants,
the proposed Acquirer or Acquirers, any other third party, or the
trustee, if applicable, additional information concerning the proposed
divestiture, the proposed Acquirer or Acquirers, and any other
potential Acquirer. Defendants and the trustee shall furnish any
additional information requested within fifteen (15) calendar days of
the receipt of the request, unless the parties shall otherwise agree.
C. Within thirty (30) calendar days after receipt of the notice or
within twenty (20) calendar days after the United States has been
provided the additional information requested from defendants, the
proposed Acquirer or Acquirers, any third party, and the trustee,
whichever is later, the United States shall provide written notice to
defendants and the trustee, if there is one, stating whether or not it
objects to the proposed divestiture. If the United States provides
written notice that it does not object, the divestiture may be
consummated, subject only to defendants' limited right to object to the
sale under Section V(C) of this Final Judgment. Absent written notice
that the United States does not object to the proposed Acquirer or
Acquirers or upon objection by the United States, a divestiture
proposed under Section IV or Section V shall not be consummated. Upon
objection by defendants under Section V(C), a divestiture proposed
under Section V shall not be consummated unless approved by the Court.
VII. Financing
Defendants shall not finance all or any part of any purchase made
pursuant to Section IV or V of this Final Judgment.
VIII. Hold Separate
Until the divestitures required by this Final Judgment have been
accomplished, defendants shall take all steps necessary to comply with
the Hold Separate Stipulation and Order entered by this Court.
Defendants shall take no action that would jeopardize the divestitures
ordered by this Court.
IX. Affidavits
A. Within twenty (20) calendar days of the filing of the Complaint
in this matter, and every thirty (30) calendar days thereafter until
the divestitures have