Panasonic Corporation and Sanyo Electric Co., Ltd; Analysis of Agreement Containing Consent Orders to Aid Public Comment, 62778-62780 [E9-28745]
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62778
Federal Register / Vol. 229, No. 74 / Tuesday, December 1, 2009 / Notices
Address: 2914 North Calvert Street,
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Date Revoked: October 28, 2009.
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[FR Doc. E9–28754 Filed 11–30–09; 8:45 am]
BILLING CODE 6730–01–P
FEDERAL TRADE COMMISSION
[File No. 091 0050]
Panasonic Corporation and Sanyo
Electric Co., Ltd; Analysis of
Agreement Containing Consent Orders
to Aid Public Comment
Federal Trade Commission.
Proposed Consent Agreement.
AGENCY:
mstockstill on DSKH9S0YB1PROD with NOTICES
ACTION:
SUMMARY: The consent agreement in this
matter settles alleged violations of
federal law prohibiting unfair or
deceptive acts or practices or unfair
methods of competition. The attached
Analysis to Aid Public Comment
describes both the allegations in the
draft complaint and the terms of the
consent order — embodied in the
consent agreement — that would settle
these allegations.
DATES: Comments must be received on
or before December 24, 2009.
ADDRESSES: Interested parties are
invited to submit written comments
electronically or in paper form.
Comments should refer to ‘‘Panasonic
Sanyo, File No. 091 0050’’ to facilitate
the organization of comments. Please
note that your comment — including
your name and your state — will be
placed on the public record of this
proceeding, including on the publicly
accessible FTC website, at (https://
www.ftc.gov/os/publiccomments.shtm).
Because comments will be made
public, they should not include any
sensitive personal information, such as
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20:14 Nov 30, 2009
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an individual’s Social Security Number;
date of birth; driver’s license number or
other state identification number, or
foreign country equivalent; passport
number; financial account number; or
credit or debit card number. Comments
also should not include any sensitive
health information, such as medical
records or other individually
identifiable health information. In
addition, comments should not include
any ‘‘[t]rade secret or any commercial or
financial information which is obtained
from any person and which is privileged
or confidential. . . .,’’ as provided in
Section 6(f) of the FTC Act, 15 U.S.C.
46(f), and Commission Rule 4.10(a)(2),
16 CFR 4.10(a)(2). Comments containing
material for which confidential
treatment is requested must be filed in
paper form, must be clearly labeled
‘‘Confidential,’’ and must comply with
FTC Rule 4.9(c), 16 CFR 4.9(c).1
Because paper mail addressed to the
FTC is subject to delay due to
heightened security screening, please
consider submitting your comments in
electronic form. Comments filed in
electronic form should be submitted by
using the following weblink: (https://
public.commentworks.com/ftc/0910050)
and following the instructions on the
web-based form. To ensure that the
Commission considers an electronic
comment, you must file it on the webbased form at the weblink: (https://
public.commentworks.com/ftc/
0910050). If this Notice appears at
(https://www.regulations.gov/search/
index.jsp), you may also file an
electronic comment through that
website. The Commission will consider
all comments that regulations.gov
forwards to it. You may also visit the
FTC website at (https://www.ftc.gov/) to
read the Notice and the news release
describing it.
A comment filed in paper form
should include the ‘‘Panasonic Sanyo,
File No. 091 0050’’ reference both in the
text and on the envelope, and should be
mailed or delivered to the following
address: Federal Trade Commission,
Office of the Secretary, Room H-135
(Annex D), 600 Pennsylvania Avenue,
NW, Washington, DC 20580. The FTC is
requesting that any comment filed in
paper form be sent by courier or
overnight service, if possible, because
U.S. postal mail in the Washington area
1The comment must be accompanied by an
explicit request for confidential treatment,
including the factual and legal basis for the request,
and must identify the specific portions of the
comment to be withheld from the public record.
The request will be granted or denied by the
Commission’s General Counsel, consistent with
applicable law and the public interest. See FTC
Rule 4.9(c), 16 CFR 4.9(c).
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and at the Commission is subject to
delay due to heightened security
precautions.
The Federal Trade Commission Act
(‘‘FTC Act’’) and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives,
whether filed in paper or electronic
form. Comments received will be
available to the public on the FTC
website, to the extent practicable, at
(https://www.ftc.gov/os/
publiccomments.shtm). As a matter of
discretion, the Commission makes every
effort to remove home contact
information for individuals from the
public comments it receives before
placing those comments on the FTC
website. More information, including
routine uses permitted by the Privacy
Act, may be found in the FTC’s privacy
policy, at (https://www.ftc.gov/ftc/
privacy.shtm).
FOR FURTHER INFORMATION CONTACT:
Brendan McNamara (202-326-3703),
Bureau of Competition, 600
Pennsylvania Avenue, NW, Washington,
D.C. 20580.
Pursuant
to section 6(f) of the Federal Trade
Commission Act, 38 Stat. 721, 15 U.S.C.
46(f), and § 2.34 the Commission Rules
of Practice, 16 CFR 2.34, notice is
hereby given that the above-captioned
consent agreement containing a consent
order to cease and desist, having been
filed with and accepted, subject to final
approval, by the Commission, has been
placed on the public record for a period
of thirty (30) days. The following
Analysis to Aid Public Comment
describes the terms of the consent
agreement, and the allegations in the
complaint. An electronic copy of the
full text of the consent agreement
package can be obtained from the FTC
Home Page (for November 24, 2009), on
the World Wide Web, at (https://
www.ftc.gov/os/actions.shtm). A paper
copy can be obtained from the FTC
Public Reference Room, Room 130-H,
600 Pennsylvania Avenue, NW,
Washington, D.C. 20580, either in
person or by calling (202) 326-2222.
Public comments are invited, and may
be filed with the Commission in either
paper or electronic form. All comments
should be filed as prescribed in the
ADDRESSES section above, and must be
received on or before the date specified
in the DATES section.
SUPPLEMENTARY INFORMATION:
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Federal Register / Vol. 229, No. 74 / Tuesday, December 1, 2009 / Notices
batteries, semiconductors, capacitors,
small motors, and optical pickups.
I. Introduction
The Federal Trade Commission
(‘‘Commission’’) has accepted from
Panasonic Corporation (‘‘Panasonic’’),
subject to final approval, an Agreement
Containing Consent Orders (‘‘Consent
Agreement’’), which is designed to
remedy the anticompetitive effects
resulting from Panasonic’s proposed
acquisition of 100% of the voting
securities of Sanyo Electric Co., Ltd.
(‘‘Sanyo’’). Under the terms of the
Consent Agreement, Sanyo will divest
its assets relating to the manufacture
and sale of portable NiMH batteries to
FDK Corporation (‘‘FDK’’), a subsidiary
of Fujitsu, Ltd.
The proposed Consent Agreement has
been placed on the public record for 30
days to solicit comments from interested
persons. Comments received during this
period will become part of the public
record. After 30 days, the Commission
will again review the proposed Consent
Agreement, and will decide whether it
should withdraw from the proposed
Consent Agreement or make final the
accompanying Decision and Order
(‘‘Order’’).
Pursuant to an agreement concluded
on December 19, 2008 (the
‘‘Agreement’’), Panasonic announced its
intention to commence a cash tender
offer to acquire 100 percent of the voting
securities of Sanyo for an aggregate
purchase price of approximately $9
billion (the ‘‘Acquisition’’). The
Commission’s complaint alleges the
facts described below and that the
proposed Acquisition, if consummated,
would violate Section 7 of the Clayton
Act, as amended, 15 U.S.C. § 18, and
Section 5 of the Federal Trade
Commission Act, as amended, 15 U.S.C.
§ 45, by lessening competition in the
market for portable NiMH batteries.
mstockstill on DSKH9S0YB1PROD with NOTICES
Analysis of Agreement Containing
Consent Order to Aid Public Comment
III. Portable NiMH Batteries
There are three rechargeable battery
chemistries: nickel cadmium (‘‘NiCd’’),
nickel metal hydride (‘‘NiMH’’) and
lithium-ion (‘‘Li-ion’’). While each
battery chemistry is used in varying
degrees to power batteries for portable
electronic devices, the evidence shows
that portable NiMH batteries are a
relevant antitrust market. First of all,
there are a number of products, most
notably two-way radios, that have a
large installed base of customers that
cannot switch to another type of
rechargeable battery because the
products were designed specifically to
accommodate portable NiMH batteries.
Second, even for customers who use
NiMH batteries but are not locked in to
purchasing them, there is a strong
preference for portable NiMH batteries
for performance and cost reasons. Both
sets of customers would not switch to a
different battery technology in response
to a five to ten percent increase in the
price of portable NiMH batteries.
The relevant geographic market for
portable NiMH batteries is worldwide.
Manufacturing of portable NiMH
batteries is concentrated in Asia, and
orders are shipped to customers located
throughout the world.
Panasonic and Sanyo produce the
highest quality portable NiMH batteries,
and consequently the two firms are
uniquely close competitors. The
remaining suppliers of portable NiMH
batteries produce lower quality batteries
and are therefore more distant
competitors to Panasonic and Sanyo. As
the only suppliers of high quality
portable NiMH batteries, Panasonic and
Sanyo control the vast majority of the
market. The lower quality suppliers
have fringe positions and do not affect
competition between Panasonic and
Sanyo.
As each other’s most significant
competitors for portable NiMH batteries,
Panasonic and Sanyo respond directly
to competition from each other with
lower prices, better services and
improved products, to the benefit of
consumers. By eliminating this direct
and substantial competition, the
proposed acquisition would allow
Panasonic to exercise market power
unilaterally, thereby increasing the
likelihood that purchasers of portable
NiMH batteries would be forced to pay
higher prices and restraining the direct
competition that promoted innovation
and high quality service. The proposed
acquisition eliminates a competitor to
which customers otherwise could have
diverted their sales – in a market where
II. The Parties
Panasonic, headquartered in Osaka,
Japan, is a leading manufacturer of
consumer electronics such as
televisions, DVD players, and
computers. Panasonic’s Components
and Devices Division produces
rechargeable batteries, as well as
semiconductors and mechanical
components.
Headquartered in Osaka, Japan, Sanyo
Electric Co., Ltd., is a leading producer
of electronic devices and components,
including digital cameras, televisions,
car navigation systems, home
appliances, and consumer electronics.
Sanyo’s rechargeable battery business is
operated out of its Components
Division, which also manufacturers
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the alternative sources of supply are
usually not viable options.
Neither new entry nor repositioning
and expansion sufficient to deter or
counteract the anticompetitive effects of
the proposed acquisition in the portable
NiMH market is likely to occur within
two years. Existing competitors would
have to significantly improve their
portable NiMH production facilities,
improve the quality of their portable
NiMH batteries, and overcome the
resistance of customers to switch to a
portable NiMH battery supplier that
lacks the track record of effectively
meeting the needs of those customers
served by Panasonic and Sanyo. Also,
because NiMH is an older battery
technology, it has a relatively small
growth potential for the sale of portable
NiMH batteries, so it is unlikely that a
potential competitor would be able to
justify the investments necessary to
enter the market for portable NiMH
batteries.
IV. The Consent Agreement
The proposed Order eliminates the
competitive concerns raised by
Panasonic’s proposed acquisition of
Sanyo by requiring the divestiture of
Sanyo’s assets relating to the
manufacture and sale of portable NiMH
batteries to FDK Corporation (‘‘FDK’’), a
subsidiary of Fujitsu, Ltd. This
divestiture must occur with fifteen days
after the Acquisition but may be
extended an additional thirty days, if
necessary, to allow European
Commission approval of the divestiture
to FDK.
FDK has the industry experience,
reputation, and resources to replace
Sanyo as an effective competitor in the
portable NiMH battery market.
Headquartered in Tokyo, Japan, FDK
manufactures and sells electronic
components and batteries worldwide,
and is a subsidiary of Fujitsu, a
multinational computing,
telecommunications and electronics
company. FDK does not currently
compete against Panasonic and Sanyo in
the sale of portable NiMH batteries, but
it does manufacture and sell alkaline
batteries. FDK also sources and resells a
broad range of batteries, including
carbon-zinc, lithium primary, and
manganese batteries.
Pursuant to the Order, FDK would
receive all the assets necessary to
operate Sanyo’s current portable NiMH
battery business, including most
importantly, the NiMH battery
manufacturing facility in Takasaki,
Japan (‘‘Takasaki plant’’). The Takasaki
plant is a premier manufacturing facility
for portable NiMH batteries, producing
approximately 30 percent of the
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Federal Register / Vol. 229, No. 74 / Tuesday, December 1, 2009 / Notices
portable NiMH batteries worldwide. The
Order also requires Sanyo to supply to
FDK sizes Sub C/D portable NiMH
batteries, which are the only sizes of
Sanyo’s portable NiMH batteries not
produced at the Takasaki plant and
account for a tiny fraction of Sanyo’s
overall portable NiMH sales. In addition
to the employees of the Takasaki plant,
who would automatically transfer to
FDK, the Order requires Sanyo to
provide FDK access to certain other key
Sanyo employees needed to successfully
operate the business. The Order also
requires Sanyo to transfer all
intellectual property necessary to make
and sell portable NiMH batteries,
including Sanyo patents and licenses
related to portable NiMH batteries. A
divestiture of Sanyo’s portable NiMH
assets will ensure that FDK has a full
line of high-quality portable NiMH
batteries, enabling it to compete
immediately with the merged entity.
The Commission has appointed Philip
Comerford, Jr., Managing Director of
ING Capital LLC and Head of the
Mergers & Acquisitions Group, as the
interim monitor to oversee the
divestiture of the NiMH battery
business. In order to ensure that the
Commission remains informed about
the status of the proposed divestitures,
the proposed Consent Agreement
requires the parties to file periodic
reports with the Commission until the
divestiture is accomplished.
If the Commission determines that
FDK is not an acceptable purchaser, or
the manner of the divestiture is not
acceptable, the parties must unwind the
sale to FDK and divest the portable
NiMH battery assets within six months
of the date the Order becomes final to
another Commission-approved acquirer.
If the parties fail to divest within six
months, the Commission may appoint a
trustee to divest the portable NiMH
battery assets.
The purpose of this analysis is to
facilitate public comment on the
Consent Agreement, and it is not
intended to constitute an official
interpretation of the proposed Decision
and Order or the Order To Maintain
Assets, or to modify their terms in any
way.
By direction of the Commission.
Donald S. Clark
Secretary.
[FR Doc. E9–28745 Filed 11–30–09: 8:45 am]
BILLING CODE 6750–01–S
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OFFICE OF GOVERNMENT ETHICS
Agency Information Collection
Activities; Submission for OMB
Review; Proposed Collection;
Comment Request for Unmodified
Qualified Trust Model Certificates and
Model Trust Documents
AGENCY:
Office of Government Ethics
(OGE).
ACTION:
Notice.
The Office of Government
Ethics is publishing this second round
notice and requesting comment on the
twelve executive branch OGE model
certificates and model documents for
qualified trusts. OGE intends to submit
these forms for extension of approval
(up to three years) by the Office of
Management and Budget (OMB) under
the Paperwork Reduction Act. OGE is
proposing no changes to these forms at
this time. As in the past, OGE will notify
filers of an update to the privacy
information contained in the existing
forms, and will post a notification
thereof on its Web site.
DATES: Written comments by the public
and the agencies on this proposed
extension are invited and must be
received by December 31, 2009.
ADDRESSES: Comments may be
submitted, identified by the title of the
information collection activity, to the
Office of Information and Regulatory
Affairs, Attn: Ms. Sharon Mar, OMB
Desk Officer for the Office of
Government Ethics, by any of the
following two methods within 30 days
from the date of publication in this
Federal Register:
FAX: 202–395–6974, Attn: Ms. Sharon
Mar, OMB Desk Officer for the Office of
Government Ethics;
E-mail: smar@omb.eop.gov.
FOR FURTHER INFORMATION CONTACT: Paul
D. Ledvina, Records Officer, Office of
Government Ethics; Telephone: 202–
482–9247; TTY: 800–877–8339; FAX:
202–482–9237; E-mail:
pdledvin@oge.gov. The model
certificates of independence and
compliance for qualified trusts are
codified in appendixes A, B, and C to
5 CFR part 2634. Copies of the model
trust documents are available as one set
of OGE publications through the Ethics
Documents section of OGE’s Web site at
https://www.usoge.gov. Copies of the
qualified trust model certificates and the
model trust documents may also be
obtained, without charge, by contacting
Mr. Ledvina.
SUPPLEMENTARY INFORMATION: The Office
of Government Ethics intends to submit,
shortly after this second round notice,
SUMMARY:
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all twelve qualified trust model
certificates and model documents
described below (all of which are
included under OMB paperwork control
number 3209–0007) for a three-year
extension of approval by OMB under
the Paperwork Reduction Act (44 U.S.C.
chapter 35). OGE is proposing no
changes to the twelve qualified trust
certificates and model trust documents
at this time.
Privacy Act Statement
In 2003, OGE updated the OGE/
GOVT–1 system of records notice
(covering SF 278 Public Financial
Disclosure Reports and other nameretrieved ethics program records),
including the addition of the three new
routine uses and the modification of one
of the existing routine uses. See 68 FR
3097–3109 (January 22, 2003), as
corrected at 68 FR 24744 (May 8, 2003).
As a result, the Privacy Act Statement
on each of the qualified trust model
certificates and documents, which
includes paraphrases of the routine
uses, is affected. OGE has not
incorporated this update into the
qualified trust model certificates and
documents at this time, since a more
thorough revision of these information
collections is planned within the next
three years. Upon distribution of the
trust model certificates and documents,
OGE will continue to inform users of the
update to the Privacy Act Statement.
OGE will also post a notification thereof
on its Web site to accompany the model
certificates and documents.
Model Trust Form Users
OGE is the supervising ethics office
for the executive branch of the Federal
Government under the Ethics in
Government Act of 1978 (Ethics Act).
Presidential nominees to executive
branch positions subject to Senate
confirmation and any other executive
branch officials may seek OGE approval
for Ethics Act qualified blind or
diversified trusts as one means to be
used to avoid conflicts of interest.
OGE is the sponsoring agency for the
model certificates and model trust
documents for qualified blind and
diversified trusts of executive branch
officials set up under section 102(f) of
the Ethics Act, 5 U.S.C. app. § 102(f),
and OGE’s implementing financial
disclosure regulations at subpart D of 5
CFR part 2634. The various model
certificates and model trust documents
are utilized by OGE and settlors,
trustees and other fiduciaries in
establishing and administering these
qualified trusts.
E:\FR\FM\01DEN1.SGM
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Agencies
[Federal Register Volume 74, Number 229 (Tuesday, December 1, 2009)]
[Notices]
[Pages 62778-62780]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E9-28745]
=======================================================================
-----------------------------------------------------------------------
FEDERAL TRADE COMMISSION
[File No. 091 0050]
Panasonic Corporation and Sanyo Electric Co., Ltd; Analysis of
Agreement Containing Consent Orders to Aid Public Comment
AGENCY: Federal Trade Commission.
ACTION: Proposed Consent Agreement.
-----------------------------------------------------------------------
SUMMARY: The consent agreement in this matter settles alleged
violations of federal law prohibiting unfair or deceptive acts or
practices or unfair methods of competition. The attached Analysis to
Aid Public Comment describes both the allegations in the draft
complaint and the terms of the consent order -- embodied in the consent
agreement -- that would settle these allegations.
DATES: Comments must be received on or before December 24, 2009.
ADDRESSES: Interested parties are invited to submit written comments
electronically or in paper form. Comments should refer to ``Panasonic
Sanyo, File No. 091 0050'' to facilitate the organization of comments.
Please note that your comment -- including your name and your state --
will be placed on the public record of this proceeding, including on
the publicly accessible FTC website, at (https://www.ftc.gov/os/publiccomments.shtm).
Because comments will be made public, they should not include any
sensitive personal information, such as an individual's Social Security
Number; date of birth; driver's license number or other state
identification number, or foreign country equivalent; passport number;
financial account number; or credit or debit card number. Comments also
should not include any sensitive health information, such as medical
records or other individually identifiable health information. In
addition, comments should not include any ``[t]rade secret or any
commercial or financial information which is obtained from any person
and which is privileged or confidential. . . .,'' as provided in
Section 6(f) of the FTC Act, 15 U.S.C. 46(f), and Commission Rule
4.10(a)(2), 16 CFR 4.10(a)(2). Comments containing material for which
confidential treatment is requested must be filed in paper form, must
be clearly labeled ``Confidential,'' and must comply with FTC Rule
4.9(c), 16 CFR 4.9(c).\1\
---------------------------------------------------------------------------
\1\The comment must be accompanied by an explicit request for
confidential treatment, including the factual and legal basis for
the request, and must identify the specific portions of the comment
to be withheld from the public record. The request will be granted
or denied by the Commission's General Counsel, consistent with
applicable law and the public interest. See FTC Rule 4.9(c), 16 CFR
4.9(c).
---------------------------------------------------------------------------
Because paper mail addressed to the FTC is subject to delay due to
heightened security screening, please consider submitting your comments
in electronic form. Comments filed in electronic form should be
submitted by using the following weblink: (https://public.commentworks.com/ftc/0910050) and following the instructions on
the web-based form. To ensure that the Commission considers an
electronic comment, you must file it on the web-based form at the
weblink: (https://public.commentworks.com/ftc/0910050). If this Notice
appears at (https://www.regulations.gov/search/index.jsp), you may also
file an electronic comment through that website. The Commission will
consider all comments that regulations.gov forwards to it. You may also
visit the FTC website at (https://www.ftc.gov/) to read the Notice and
the news release describing it.
A comment filed in paper form should include the ``Panasonic Sanyo,
File No. 091 0050'' reference both in the text and on the envelope, and
should be mailed or delivered to the following address: Federal Trade
Commission, Office of the Secretary, Room H-135 (Annex D), 600
Pennsylvania Avenue, NW, Washington, DC 20580. The FTC is requesting
that any comment filed in paper form be sent by courier or overnight
service, if possible, because U.S. postal mail in the Washington area
and at the Commission is subject to delay due to heightened security
precautions.
The Federal Trade Commission Act (``FTC Act'') and other laws the
Commission administers permit the collection of public comments to
consider and use in this proceeding as appropriate. The Commission will
consider all timely and responsive public comments that it receives,
whether filed in paper or electronic form. Comments received will be
available to the public on the FTC website, to the extent practicable,
at (https://www.ftc.gov/os/publiccomments.shtm). As a matter of
discretion, the Commission makes every effort to remove home contact
information for individuals from the public comments it receives before
placing those comments on the FTC website. More information, including
routine uses permitted by the Privacy Act, may be found in the FTC's
privacy policy, at (https://www.ftc.gov/ftc/privacy.shtm).
FOR FURTHER INFORMATION CONTACT: Brendan McNamara (202-326-3703),
Bureau of Competition, 600 Pennsylvania Avenue, NW, Washington, D.C.
20580.
SUPPLEMENTARY INFORMATION: Pursuant to section 6(f) of the Federal
Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46(f), and Sec. 2.34 the
Commission Rules of Practice, 16 CFR 2.34, notice is hereby given that
the above-captioned consent agreement containing a consent order to
cease and desist, having been filed with and accepted, subject to final
approval, by the Commission, has been placed on the public record for a
period of thirty (30) days. The following Analysis to Aid Public
Comment describes the terms of the consent agreement, and the
allegations in the complaint. An electronic copy of the full text of
the consent agreement package can be obtained from the FTC Home Page
(for November 24, 2009), on the World Wide Web, at (https://www.ftc.gov/os/actions.shtm). A paper copy can be obtained from the FTC Public
Reference Room, Room 130-H, 600 Pennsylvania Avenue, NW, Washington,
D.C. 20580, either in person or by calling (202) 326-2222.
Public comments are invited, and may be filed with the Commission
in either paper or electronic form. All comments should be filed as
prescribed in the ADDRESSES section above, and must be received on or
before the date specified in the DATES section.
[[Page 62779]]
Analysis of Agreement Containing Consent Order to Aid Public Comment
I. Introduction
The Federal Trade Commission (``Commission'') has accepted from
Panasonic Corporation (``Panasonic''), subject to final approval, an
Agreement Containing Consent Orders (``Consent Agreement''), which is
designed to remedy the anticompetitive effects resulting from
Panasonic's proposed acquisition of 100% of the voting securities of
Sanyo Electric Co., Ltd. (``Sanyo''). Under the terms of the Consent
Agreement, Sanyo will divest its assets relating to the manufacture and
sale of portable NiMH batteries to FDK Corporation (``FDK''), a
subsidiary of Fujitsu, Ltd.
The proposed Consent Agreement has been placed on the public record
for 30 days to solicit comments from interested persons. Comments
received during this period will become part of the public record.
After 30 days, the Commission will again review the proposed Consent
Agreement, and will decide whether it should withdraw from the proposed
Consent Agreement or make final the accompanying Decision and Order
(``Order'').
Pursuant to an agreement concluded on December 19, 2008 (the
``Agreement''), Panasonic announced its intention to commence a cash
tender offer to acquire 100 percent of the voting securities of Sanyo
for an aggregate purchase price of approximately $9 billion (the
``Acquisition''). The Commission's complaint alleges the facts
described below and that the proposed Acquisition, if consummated,
would violate Section 7 of the Clayton Act, as amended, 15 U.S.C. Sec.
18, and Section 5 of the Federal Trade Commission Act, as amended, 15
U.S.C. Sec. 45, by lessening competition in the market for portable
NiMH batteries.
II. The Parties
Panasonic, headquartered in Osaka, Japan, is a leading manufacturer
of consumer electronics such as televisions, DVD players, and
computers. Panasonic's Components and Devices Division produces
rechargeable batteries, as well as semiconductors and mechanical
components.
Headquartered in Osaka, Japan, Sanyo Electric Co., Ltd., is a
leading producer of electronic devices and components, including
digital cameras, televisions, car navigation systems, home appliances,
and consumer electronics. Sanyo's rechargeable battery business is
operated out of its Components Division, which also manufacturers
batteries, semiconductors, capacitors, small motors, and optical
pickups.
III. Portable NiMH Batteries
There are three rechargeable battery chemistries: nickel cadmium
(``NiCd''), nickel metal hydride (``NiMH'') and lithium-ion (``Li-
ion''). While each battery chemistry is used in varying degrees to
power batteries for portable electronic devices, the evidence shows
that portable NiMH batteries are a relevant antitrust market. First of
all, there are a number of products, most notably two-way radios, that
have a large installed base of customers that cannot switch to another
type of rechargeable battery because the products were designed
specifically to accommodate portable NiMH batteries. Second, even for
customers who use NiMH batteries but are not locked in to purchasing
them, there is a strong preference for portable NiMH batteries for
performance and cost reasons. Both sets of customers would not switch
to a different battery technology in response to a five to ten percent
increase in the price of portable NiMH batteries.
The relevant geographic market for portable NiMH batteries is
worldwide. Manufacturing of portable NiMH batteries is concentrated in
Asia, and orders are shipped to customers located throughout the world.
Panasonic and Sanyo produce the highest quality portable NiMH
batteries, and consequently the two firms are uniquely close
competitors. The remaining suppliers of portable NiMH batteries produce
lower quality batteries and are therefore more distant competitors to
Panasonic and Sanyo. As the only suppliers of high quality portable
NiMH batteries, Panasonic and Sanyo control the vast majority of the
market. The lower quality suppliers have fringe positions and do not
affect competition between Panasonic and Sanyo.
As each other's most significant competitors for portable NiMH
batteries, Panasonic and Sanyo respond directly to competition from
each other with lower prices, better services and improved products, to
the benefit of consumers. By eliminating this direct and substantial
competition, the proposed acquisition would allow Panasonic to exercise
market power unilaterally, thereby increasing the likelihood that
purchasers of portable NiMH batteries would be forced to pay higher
prices and restraining the direct competition that promoted innovation
and high quality service. The proposed acquisition eliminates a
competitor to which customers otherwise could have diverted their sales
- in a market where the alternative sources of supply are usually not
viable options.
Neither new entry nor repositioning and expansion sufficient to
deter or counteract the anticompetitive effects of the proposed
acquisition in the portable NiMH market is likely to occur within two
years. Existing competitors would have to significantly improve their
portable NiMH production facilities, improve the quality of their
portable NiMH batteries, and overcome the resistance of customers to
switch to a portable NiMH battery supplier that lacks the track record
of effectively meeting the needs of those customers served by Panasonic
and Sanyo. Also, because NiMH is an older battery technology, it has a
relatively small growth potential for the sale of portable NiMH
batteries, so it is unlikely that a potential competitor would be able
to justify the investments necessary to enter the market for portable
NiMH batteries.
IV. The Consent Agreement
The proposed Order eliminates the competitive concerns raised by
Panasonic's proposed acquisition of Sanyo by requiring the divestiture
of Sanyo's assets relating to the manufacture and sale of portable NiMH
batteries to FDK Corporation (``FDK''), a subsidiary of Fujitsu, Ltd.
This divestiture must occur with fifteen days after the Acquisition but
may be extended an additional thirty days, if necessary, to allow
European Commission approval of the divestiture to FDK.
FDK has the industry experience, reputation, and resources to
replace Sanyo as an effective competitor in the portable NiMH battery
market. Headquartered in Tokyo, Japan, FDK manufactures and sells
electronic components and batteries worldwide, and is a subsidiary of
Fujitsu, a multinational computing, telecommunications and electronics
company. FDK does not currently compete against Panasonic and Sanyo in
the sale of portable NiMH batteries, but it does manufacture and sell
alkaline batteries. FDK also sources and resells a broad range of
batteries, including carbon-zinc, lithium primary, and manganese
batteries.
Pursuant to the Order, FDK would receive all the assets necessary
to operate Sanyo's current portable NiMH battery business, including
most importantly, the NiMH battery manufacturing facility in Takasaki,
Japan (``Takasaki plant''). The Takasaki plant is a premier
manufacturing facility for portable NiMH batteries, producing
approximately 30 percent of the
[[Page 62780]]
portable NiMH batteries worldwide. The Order also requires Sanyo to
supply to FDK sizes Sub C/D portable NiMH batteries, which are the only
sizes of Sanyo's portable NiMH batteries not produced at the Takasaki
plant and account for a tiny fraction of Sanyo's overall portable NiMH
sales. In addition to the employees of the Takasaki plant, who would
automatically transfer to FDK, the Order requires Sanyo to provide FDK
access to certain other key Sanyo employees needed to successfully
operate the business. The Order also requires Sanyo to transfer all
intellectual property necessary to make and sell portable NiMH
batteries, including Sanyo patents and licenses related to portable
NiMH batteries. A divestiture of Sanyo's portable NiMH assets will
ensure that FDK has a full line of high-quality portable NiMH
batteries, enabling it to compete immediately with the merged entity.
The Commission has appointed Philip Comerford, Jr., Managing
Director of ING Capital LLC and Head of the Mergers & Acquisitions
Group, as the interim monitor to oversee the divestiture of the NiMH
battery business. In order to ensure that the Commission remains
informed about the status of the proposed divestitures, the proposed
Consent Agreement requires the parties to file periodic reports with
the Commission until the divestiture is accomplished.
If the Commission determines that FDK is not an acceptable
purchaser, or the manner of the divestiture is not acceptable, the
parties must unwind the sale to FDK and divest the portable NiMH
battery assets within six months of the date the Order becomes final to
another Commission-approved acquirer. If the parties fail to divest
within six months, the Commission may appoint a trustee to divest the
portable NiMH battery assets.
The purpose of this analysis is to facilitate public comment on the
Consent Agreement, and it is not intended to constitute an official
interpretation of the proposed Decision and Order or the Order To
Maintain Assets, or to modify their terms in any way.
By direction of the Commission.
Donald S. Clark
Secretary.
[FR Doc. E9-28745 Filed 11-30-09: 8:45 am]
BILLING CODE 6750-01-S