Telemarketing Sales Rule, 41988-42024 [E9-19749]
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Federal Register / Vol. 74, No. 159 / Wednesday, August 19, 2009 / Proposed Rules
FEDERAL TRADE COMMISSION
manner detailed in the SUPPLEMENTARY
section below.
FOR FURTHER INFORMATION CONTACT:
Evan Zullow, Division of Financial
Practices, Bureau of Consumer
Protection, Federal Trade Commission,
600 Pennsylvania Avenue, NW,
Washington, DC 20580, (202) 326-3224.
SUPPLEMENTARY INFORMATION: The
public forum will be held at the Federal
Trade Commission. The Commission
will post the date, time, and location of
the public forum on its website no later
than 30 days after the publication of this
NPRM. The Commission will publish an
agenda for the public forum on its
website prior to the forum. Requests to
participate as a panelist at the public
forum must comply with all applicable
requirements set forth in this document
and must be received by October 9,
2009. To be considered as a panelist at
the public forum, interested parties
must submit both a request to
participate and a comment in response
to this NPRM. Further details regarding
the public forum are included in
Section IV of this Notice.
Requests to participate in the public
forum, which must be filed separately
from a party’s public comment, may be
filed in paper form or sent via e-mail to:
(tsrdebtrelief@ftc.gov) and should refer
to ‘‘Telemarketing Sales Rule - Debt
Relief Rulemaking Forum – Request to
Participate, R411001’’ to facilitate
organization of such requests.1 Requests
must comply with all other applicable
requirements set forth in this section
and elsewhere in this document. A
INFORMATION
16 CFR Part 310
Telemarketing Sales Rule
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AGENCY: Federal Trade Commission
(‘‘Commission’’ or ‘‘FTC’’).
ACTION: Notice of Proposed Rulemaking;
Announcement of Public Forum.
SUMMARY: In this document, the FTC
issues a Notice of Proposed Rulemaking
(‘‘NPRM’’ or ‘‘Notice’’) to amend the
FTC’s Telemarketing Sales Rule (‘‘TSR’’
or ‘‘Rule’’) to address the sale of debt
relief services. The Commission seeks
public comment on the proposed
amendments, which would: define the
term ‘‘debt relief service’’; ensure that,
regardless of the medium through which
such services are initially advertised,
telemarketing transactions involving
debt relief services would be subject to
the TSR; mandate certain disclosures
and prohibit misrepresentations in the
telemarketing of debt relief services; and
prohibit any entity from requesting or
receiving payment for debt relief
services until such services have been
fully performed and documented to the
consumer.
This NPRM invites written comments
on all issues raised by the proposed
amendments and seeks answers to the
specific questions set forth in Section
VIII of this Notice. This document also
contains an invitation to participate in
a public forum, to be held following the
close of the comment period, which will
afford Commission staff and interested
parties an opportunity to discuss the
proposed amendments as well as any
issues raised in comments in response
thereto.
DATES: Written comments must be
received by October 9, 2009. For
information on the public forum, please
see the SUPPLEMENTARY INFORMATION
section below.
ADDRESSES: Interested parties are
invited to submit written comments
electronically or in paper form. For
important information concerning the
comments you file, please review the
SUPPLEMENTARY INFORMATION section
below. Comments in electronic form
should be filed at the following
electronic address: (https://
secure.commentworks.com/ftcTSRDebtRelief) (following the
instructions on the web-based form).
Comments in paper form should be
mailed or delivered to the following
address: Federal Trade Commission,
Office of the Secretary, Room H-135
(Annex T), 600 Pennsylvania Avenue,
NW, Washington, DC 20580, in the
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1Please note that your request constitutes a public
filing before the Commission and will be placed on
the public record of the proceeding, including on
the publicly accessible FTC website, at
(www.ftc.gov/os/publiccomments.shtm). Therefore,
your request should not include any sensitive or
confidential information. In particular, it should not
include any sensitive personal information – such
as any individual’s Social Security Number; date of
birth; driver’s license number, other state
identification number, or foreign country
equivalent; passport number; financial account
number; or credit or debit card number. Comments
also should not include any sensitive health
information, such as medical records or other
individually identifiable health information. In
addition, comments should not include any ‘‘[t]rade
secret or any commercial or financial information
which is obtained from any person and which is
privileged or confidential,’’ as provided in Section
6(f) of the Federal Trade Commission Act (‘‘FTC
Act’’), 15 U.S.C. 46(f), and FTC Rule 4.10(a)(2), 16
CFR 4.10(a)(2).
The Federal Trade Commission Act and other
laws the Commission administers permit the
collection of requests to participate in the above
forum to consider and use in this proceeding as
appropriate. As a matter of discretion, the
Commission makes every effort to remove home
contact information for individuals before placing
requests to participate on the FTC website. More
information, including routine uses permitted by
the Privacy Act, may be found in the FTC’s privacy
policy, at (www.ftc.gov/ftc/privacy.shtm).
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request to participate filed in paper form
should include this reference, both in
the text and on the envelope, and
should be mailed or delivered to:
Federal Trade Commission/Office of the
Secretary, Room H-135 (Annex T), 600
Pennsylvania Avenue, NW, Washington,
DC 20580. Because paper mail in the
Washington area, and specifically to the
FTC, is subject to delay due to
heightened security screening, please
consider submitting your request to
participate via e-mail to:
(tsrdebtrelief@ftc.gov.)
Interested parties are invited to
submit written comments electronically
or in paper form. Comments should
refer to ‘‘Telemarketing Sales Rule Debt Relief Amendments, R411001’’ to
facilitate the organization of comments.
Please note that your comment –
including your name and your state –
will be placed on the public record of
this proceeding, including on the
publicly accessible FTC Website at
(www.ftc.gov/os/publiccomments.shtm).
Because comments will be made
public, they should not include any
sensitive personal information, such as
any individual’s: Social Security
Number; date of birth; driver’s license
number, other state identification
number, or foreign country equivalent;
passport number; financial account
number; or credit or debit card number.
Comments also should not include any
sensitive health information, such as
medical records or other individually
identifiable health information. In
addition, comments should not include
any ‘‘[t]rade secret or any commercial or
financial information which is obtained
from any person and which is privileged
orconfidential,’’ as provided in Section
6(f) of the Federal Trade Commission
Act (‘‘FTC Act’’), 15 U.S.C. 46(f), and
FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2).
Comments containing material for
which confidential treatment is
requested must be filed in paper form,
must be clearly labeled ‘‘Confidential,’’
and must comply with FTC Rule 4.9(c),
16 CFR 4.9(c).2
Because paper mail addressed to the
FTC is subject to delay due to
heightened security screening, please
consider submitting your comments in
electronic form. Comments filed in
electronic form should be submitted by
using the following weblink: (https://
2 The comment must be accompanied by an
explicit request for confidential treatment,
including the factual and legal basis for the request,
and must identify the specific portions of the
comment to be withheld from the public record.
The request will be granted or denied by the
Commission’s General Counsel, consistent with
applicable law and the public interest. See FTC
Rule 4.9(c), 16 CFR 4.9(c).
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Federal Register / Vol. 74, No. 159 / Wednesday, August 19, 2009 / Proposed Rules
secure.commentworks.com/ftcTSRDebtRelief) (and following the
instructions on the web-based form). To
ensure that the Commission considers
an electronic comment, you must file it
on the web-based form at the weblink
(https://secure.commentworks.com/ftcTSRDebtRelief). If this Notice appears at
(www.regulations.gov/search/index.jsp),
you may also file an electronic comment
through that website. The Commission
will consider all comments that
regulations.gov forwards to it. You may
also visit the FTC Website at
(www.ftc.gov) to read the Notice and the
news release describing it.
A comment filed in paper form
should include the ‘‘Telemarketing
Sales Rule - Debt Relief Amendments R411001’’ reference both in the text and
on the envelope, and should be mailed
or delivered to the following address:
Federal Trade Commission, Office of the
Secretary, Room H-135 (Annex T), 600
Pennsylvania Avenue, NW, Washington,
DC 20580. The FTC requests that any
comment filed in paper form be sent by
courier or overnight service, if possible,
to avoid security related delays.
Comments on any proposed filing,
recordkeeping, or disclosure
requirements that are subject to
paperwork burden review under the
Paperwork Reduction Act should
additionally be submitted to: Office of
Information and Regulatory Affairs,
Office of Management and Budget
(‘‘OMB’’), Attention: Desk Officer for
Federal Trade Commission. Comments
should be submitted via facsimile to
(202) 395-5167 because U.S. postal mail
at the OMB is subject to delays due to
heightened security precautions.
The FTC Act and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives,
whether filed in paper or electronic
form. Comments received will be
available to the public on the FTC
website, to the extent practicable, at
(www.ftc.gov/os/publiccomments.shtm).
As a matter of discretion, the
Commission makes every effort to
remove home contact information for
individuals from the public comments it
receives before placing those comments
on the FTC website. More information,
including routine uses permitted by the
Privacy Act, may be found in the FTC’s
privacy policy, at (www.ftc.gov/ftc/
privacy.shtm).
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I. Background
A. Telemarketing and Consumer Fraud
and Abuse Prevention Act
On August 16, 1994, the
Telemarketing and Consumer Fraud and
Abuse Prevention Act (‘‘Telemarketing
Act’’ or ‘‘Act’’) was signed into law.3
The purpose of the Act was to curb
telemarketing deception and abuse and
provide key anti-fraud and privacy
protections for consumers receiving
telephone solicitations to purchase
goods or services. The Telemarketing
Act directed the Commission to issue a
rule defining and prohibiting deceptive
and abusive telemarketing acts or
practices, and specified that the FTC’s
rule must address certain acts or
practices. The Act directed the
Commission to include provisions
relating to three specific ‘‘abusive
telemarketing acts or practices’’: (1) a
requirement that telemarketers may not
undertake a pattern of unsolicited
telephone calls which the reasonable
consumer would consider coercive or
abusive of his or her right to privacy; (2)
restrictions on the time of day
telemarketers may make unsolicited
calls to consumers; and (3) a
requirement that telemarketers promptly
and clearly disclose in all sales calls to
consumers ‘‘that the purpose of the call
is to sell goods or services and make
such other disclosures as the
Commission deems appropriate,
including the nature and price of the
goods and services.’’4 The Act also
directed the Commission to consider
including recordkeeping requirements
in the Rule.5 Finally, the Act authorized
state Attorneys General, other
appropriate state officials, and private
persons to bring civil actions in federal
district court to enforce compliance
with the FTC’s Rule.6
B. Telemarketing Sales Rule
Pursuant to its authority under the
Telemarketing Act, the FTC
promulgated the TSR on August 16,
1995.7 The Rule was subsequently
amended on two occasions, first in
20038 and again in 2008.9 As to the
Rule’s scope, the TSR applies to
virtually all ‘‘telemarketing’’ – defined
to mean ‘‘a plan, program, or campaign
which is conducted to induce the
15 U.S.C. 6101-6108.
15 U.S.C. 6102(a)(3).
5 15 U.S.C. 6102(a).
6 15 U.S.C. 6103, 6104.
7 The effective date of the original Rule was
December 31, 1995.
8 See TSR; Final Amended Rule, 68 FR 4580 (Jan.
29, 2003).
9 See TSR; Final Rule Amendments, 73 FR 51164
(Aug. 29, 2008).
3
4
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purchase of goods or services or a
charitable contribution, by use of one or
more telephones and which involves
more than one interstate telephone call
. . . .’’10 However, the Telemarketing Act
makes clear that the jurisdiction of the
Commission in enforcing the Rule is
coextensive with its jurisdiction under
Section 5 of the FTC Act.11 As a result,
some entities and products fall outside
the jurisdiction of the TSR.12 Further,
the Rule wholly or partially exempts
from its coverage several types of
calls.13
The TSR sets forth rules governing
communications between telemarketers
and consumers, requiring certain
disclosures14 and prohibiting certain
material misrepresentations.15 Further,
the TSR requires telemarketers to obtain
consumers’ ‘‘express informed consent’’
to be charged on a particular account
10 16 CFR 310.2(cc) (using the same definition as
the Telemarketing Act, 15 U.S.C. 6106).
11 15 U.S.C. 6105(b).
12 15 U.S.C. 45(a)(2) (setting forth certain
limitations to the Commission’s jurisdiction with
regard to its authority to prohibit unfair or
deceptive acts or practices). These entities include
banks, savings and loan institutions, and certain
federal credit unions. It should be noted, however,
that although the Commission’s jurisdiction is
limited with respect to the entities exempted by the
FTC Act, the Commission has made clear that the
Rule does apply to any third-party telemarketers
those entities might use to conduct telemarketing
activities on their behalf. See TSR; Proposed Rule,
67 FR 4492, 4497 (Jan. 30, 2002) (citing TSR;
Statement of Basis and Purpose and Final Rule, 60
FR, 43842, 43843 (Aug. 23, 1995)) (‘‘As the
Commission stated when it promulgated the Rule,
‘[t]he Final Rule does not include special provisions
regarding exemptions of parties acting on behalf of
exempt organizations; where such a company
would be subject to the FTC Act, it would be
subject to the Final Rule as well.’ ’’)
13 For example, Section 310.6(a) exempts
telemarketing calls to induce charitable
contributions from the Do Not Call Registry
provisions of the Rule, but not from the Rule’s other
requirements. In addition, there are exceptions to
some exemptions that limit their reach. See, e.g., 16
CFR 310.6(b)(5)-(6).
14 The TSR requires that telemarketers soliciting
sales of goods or services promptly disclose several
key pieces of information: (1) the identity of the
seller; (2) the fact that the purpose of the call is to
sell goods or services; (3) the nature of the goods
or services being offered; and (4) in the case of prize
promotions, that no purchase or payment is
necessary to win. 16 CFR 310.4(d). Telemarketers
must also, in any telephone sales call, disclose cost
and certain other material information before
consumers pay. 16 CFR 310.3(a)(1). In telemarketing
calls soliciting charitable contributions, the Rule
requires prompt disclosure of the identity of the
charitable organization on behalf of which the
request is being made and that the purpose of the
call is to solicit a charitable contribution. 16 CFR
310.4(e).
15 The TSR prohibits misrepresentations about,
among other things, the cost and quantity of the
offered goods or services. 16 CFR 310.3(a)(2). It also
prohibits making a false or misleading statement to
induce any person to pay for goods or services or
to induce a charitable contribution. 16 CFR
310.3(a)(4).
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before billing or collecting payment16
and, through a specified process, to
obtain consumers’ ‘‘express verifiable
authorization’’ to be billed through any
payment system other than a credit or
debit card.17 In addition, the Rule
prohibits requesting or receiving
payment of any fee or consideration in
advance of obtaining any of three
purported services that the Commission
determined to be ‘‘fundamentally
bogus’’18: credit repair services,19
recovery services,20 and offers of a loan
or other extension of credit, the granting
of which is represented as ‘‘guaranteed’’
or having a high likelihood of success.21
The Rule also prohibits credit card
laundering22 and other forms of
assisting and facilitating fraudulent
telemarketers.23
The Rule restricts telemarketers from
calling before 8:00 a.m. or after 9:00
p.m. (in the time zone where the
consumer is located),24 and from calling
consumers whose numbers are on the
National Do Not Call Registry (except
when the seller has an established
business relationship with the person
called or has obtained the person’s
express agreement, in writing, to receive
telemarketing calls).25 It also prohibits
calling consumers who have specifically
requested not to receive calls from a
particular entity.26 The TSR also
requires that telemarketers transmit
accurate Caller ID information27 and
places restrictions on calls made by
predictive dialers28 and calls delivering
pre-recorded messages.29
II. Overview of Debt Relief Services
Debt relief services – including credit
counseling, debt management plans,
16 CFR 310.4(a)(6).
16 CFR 310.3(a)(3).
18 See TSR; Final Amended Rule, 68 FR at 4614.
19 16 CFR 310.4(a)(2).
20 16 CFR 310.4(a)(3). As the Commission has
previously explained, in ‘‘recovery room scams . . . a
deceptive telemarketer calls a consumer who has
lost money, or who has failed to win a promised
prize, in a previous scam. The recovery room
telemarketer falsely promises to recover the lost
money, or obtain the promised prize, in exchange
for a fee paid in advance. After the fee is paid, the
promised services are never provided. In fact, the
consumer may never hear from the telemarketer
again.’’ TSR; Statement of Basis and Purpose and
Final Rule, 60 FR 43842, 43854 (Aug. 23, 1995).
21 16 CFR 310.4(a)(4).
22 16 CFR 310.3(c).
23 16 CFR 310.3(b).
24 16 CFR 310.4(c).
25 16 CFR 310.4(b)(1)(iii)(B) (a safe harbor
regarding Do Not Call violations can be found at 16
CFR 310.4(b)(3)).
26 16 CFR 310.4(b)(1)(iii)(A) (a safe harbor
regarding Do Not Call violations can be found at 16
CFR 310.4(b)(3)).
27 16 CFR 310.4(a)(7).
28 16 CFR 310.4(b)(1)(iv) (a call abandonment safe
harbor is found at 16 CFR 310.4(b)(4)).
29 16 CFR 310.4(b)(1)(v).
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debt settlement, and debt negotiation –
are offered by a range of nonprofit and
for-profit entities, often through
telemarketing. As consumer debt has
grown in recent years, so have the
number and type of entities that
provide, or purport to provide, services
to consumers struggling with debt. Over
the past several years, consumer
protection concerns have arisen
regarding the sale of debt relief services.
The Commission has addressed these
concerns in a variety of ways, including
through law enforcement actions,
consumer education, and outreach to
industry. In September 2008, the
Commission held a public workshop
entitled ‘‘Consumer Protection and the
Debt Settlement Industry’’
(‘‘Workshop’’),30 which brought together
stakeholders to discuss the current state
of debt settlement services, one facet of
the debt relief services industry. Based
upon information provided in
conjunction with the Workshop, as well
as through its independent research and
law enforcement efforts, the
Commission provides the following
description of the evolution and
marketing practices of the debt relief
services industry, with a particular
focus on two primary types of service
providers: credit counseling agencies
and for-profit debt settlement service
providers.
A. Credit Counseling Agencies
1) Background
For decades, debt relief services were
almost exclusively the province of
nonprofit credit counseling agencies
(‘‘CCAs’’).31 Beginning in the mid1960s, creditor banks initiated this
model, providing funding for CCAs with
the intent of reducing personal
bankruptcy filings.32 CCA credit
30 Materials from the Workshop, including an
agenda and transcript, and link to public comments,
are available at (www.ftc.gov/bcp/workshops/
debtsettlement/index.shtm). Public comments
associated with the Workshop are available at
(www.ftc.gov/os/comments/
debtsettlementworkshop/index.shtm). Attachment
A to this Notice contains a list of commenters who
submitted comments for the Workshop, together
with the abbreviations used to identify each
commenter referenced in this NPRM. Where a
commenter has submitted multiple comments, the
abbreviation used indicates – by reference to either
its date or subject matter – which specific comment
is being referenced in this NPRM. Attachment B to
this Notice contains a list of Workshop participants,
together with the abbreviations used to identify
each participant referenced in this NPRM.
31 But see Credit Advisors at 1 (stating that the
credit counseling industry ‘‘was founded as a forprofit industry, and was much more consumer
oriented than under the subsequent nonprofit
model’’).
32 See National Consumer Law Center, Inc.
(‘‘NCLC’’) and Consumer Federation of America
(‘‘CFA’’), Credit Counseling in Crisis: The Impact on
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counselors work as a liaison between
consumers and creditors to negotiate a
‘‘debt management plan’’ (‘‘DMP’’) –
usually for the repayment of credit card
and other unsecured debt. Typically,
credit counselors also have provided
educational counseling on financial
literacy to assist consumers in
developing a manageable budget and
avoiding debt problems in the future.33
The hallmark of a traditional DMP is
that it enables a consumer to repay the
full amount owed to creditors, albeit
under renegotiated terms that make
repayment less onerous.34 Thus, DMPs
can be beneficial both to consumers,
who receive more manageable terms,
and to creditors, who are paid the
outstanding balance. A credit counselor
makes an initial determination about
whether a DMP is a viable option for a
consumer after obtaining the consumer’s
full financial profile. Traditionally, to be
eligible for a DMP, a consumer must
have sufficient income to repay the full
amount of his or her debts, provided
that the terms are adjusted to make such
repayment possible.35
Crafting a DMP begins when a credit
counselor contacts each of a consumer’s
unsecured creditors. Each creditor
determines what, if any, repayment
options to offer the consumer based on
the consumer’s income and total debt
load. Repayment options, known as
‘‘concessions,’’ include reduced interest
rates, elimination of late or over limit
fees, and extensions of the term for
repayment. After negotiations with all of
a consumer’s creditors are complete, the
credit counselor finalizes the DMP and
calculates the new repayment schedule.
The traditional DMP typically calls for
a consumer to repay the full balance of
Consumers of Funding Cuts, Higher Fees and
Aggressive New Market Entrants, April 2003, at 6.
33 See IRS (Grodnitzky) Tr. at 19 (noting that the
IRS ‘‘issued two rulings, one in 1965 and one in
1969, and really kind of set up a framework for
what a compliant credit counseling organization
needs to look like. I think the overarching theme
of these rulings were the organization, at least with
respect to 501(c)(3), needs to educate, educate
consumers, educate the public.’’).
34 See Credit Counseling in Crisis at 6. The study
goes on to note that ‘‘a DMP is very similar to a
chapter 13 bankruptcy ‘reorganization,’ through
which a consumer submits a plan to repay creditors
over time. The critical difference is that Chapter 13
plans allow consumers with sufficient income to
pay back secured as well as unsecured creditors.
For consumers trying to hold onto their homes or
cars, this is a critical distinction.’’ Id. at 25-26.
35 See Press Release, National Foundation for
Credit Counseling, Top Credit Card Issuers Support
the NFCC’s ‘‘Call to Action’’ For Consumer
Repayment Relief, (Apr. 15, 2009) (also noting that
‘‘in these tough economic times, fewer consumers
have sufficient income to be eligible for, or the
ability to maintain, a traditional DMP, often leaving
bankruptcy as the only option’’), available at
(www.nfcc.org/NewsRoom/newsreleases/files09/
NFCC_Call_Action.pdf); CCFS (Manning) Tr. at 6.
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unsecured debt to creditors by making
reduced, consolidated monthly
payments over a period of three to five
years. The CCA receives these monthly
payments over the term of the DMP and
distributes the appropriate share to each
of the consumer’s creditors.
In response to the recent economic
downturn and increase in consumer
debt, the National Foundation for Credit
Counseling (‘‘NFCC’’) – the umbrella
organization for more than one hundred
nonprofit credit counseling
organizations – announced on April 15,
2009, that the top ten credit card issuers
in the U.S. had agreed to provide
additional concessions to ensure that
even consumers in significant financial
straits may be able to use a DMP as a
means to extricate themselves from
indebtedness.36 According to the NFCC,
this initiative came in response to its
October 2008 ‘‘Call to Action,’’ which
urged creditors to ‘‘make DMPs more
affordable for people in troubled
financial circumstances.’’37
For their efforts, CCAs, which operate
as nonprofit entities, receive funding
from two sources.38 First, consumers
now typically pay for services,39
although this was not always the case.40
Id. The participating creditors include:
American Express, Bank of America, Capital One,
Chase Card Services, Citi, Discover Financial
Services, GE Money, HSBC Card Services, U.S.
Bank, and Wells Fargo Card Services.
37 Id. These credit card issuers endorsed two new
plans: a ‘‘more affordable ‘Standard’ DMP’’ and a
‘‘‘Hardship’ DMP,’’ specifically designed to enable
consumers who have lost their jobs or experienced
other serious financial problems to qualify. Like
traditional DMPs, these so-called ‘‘Call to Action
DMPs’’ provide for a five-year repayment term, but
they allow a consumer to make more affordable,
fixed monthly payments and establish an
emergency savings fund rather than using all
disposable income to repay existing debt. Id.
38 See Consumer Protection Issues in the Credit
Counseling Industry: Hearing Before the Permanent
Subcommittee on Investigations Senate Committee
on Governmental Affairs, 108 th Cong. 2d Sess.
(2004) (Testimony of the FTC), available at
(www.ftc.gov/os/2004/03/040324testimony.shtm).
Binzell Tr. at 37 (‘‘If we had to do it all over again,
we could go back 50 years, that fair share would
have never existed. We think it’s important. We
think creditors have a very important role and
should be responsible for helping to fund credit
counseling and financial literacy. I mean, they have
a vested interest and they should be supporting it.
The fact that it’s tied to DMPs, again, it started long
before I got involved and it probably ought to be
something different.’’).
39 These fees are often limited by state law. See,
e.g., Me. Rev. Stat. Ann. Tit. 17 § 701, et seq., tit.
32 § 6171, et seq. (limiting fees to $75 for set-up,
$40 monthly charge, and 15% of reduction for any
settlement of debt); Md. Code Ann. § 12-901 et seq.
(limiting to $50 consultation fee and the lesser of
$40 per month or $8 per creditor per month); Ill.
Com. Stat. Ann., § 205 ILCS 665/1 et seq. (capping
initial and monthly credit counseling fees).
40 See Credit Counseling in Crisis at 13-14
(‘‘charging consumers was virtually unheard of
even a decade ago’’ but, in 2001, ‘‘about 88% of
[NFCC] agencies were charging monthly fees, a little
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According to the NFCC, as of 2001,
consumers paid on average about $20 to
enroll in a DMP, and then paid a
monthly service fee of about $12.41
These fees have increased over the last
decade, and now average approximately
$25 to enroll, plus $25 per month.42 The
second source of funding is creditors
themselves. Traditionally, after a
consumer enrolls in a DMP, the
consumer’s creditors pay the CCA a
percentage of the monthly payments the
CCA receives.43 This funding
mechanism, known as a ‘‘fair share’’
contribution, historically has provided
the bulk of a CCA’s operating revenue.44
For many years, creditors’ fair share
payments ranged from 12 to 15% of the
amount received as a result of the DMP,
but that amount has decreased over time
to between 0% and 10%.45
2) Abuse and Crackdown in the Credit
Counseling Industry
Responding to the rise in consumer
debt and the concomitant increase in
defaults, many new entities entered the
credit counseling field during the last
decade.46 The advent of these new
credit counseling entities – many of
more than half charged enrollment fees, and almost
25% were charging for counseling.’’).
41 See id.
42 See Cards & Payments, Vol. 22, Issue 2, Credit
Concessions: Assistance for Borrowers on the Brink
(Feb. 1, 2009) (noting that ‘‘nonprofit agencies’
counseling fees average about $25 per month’’);
Miami Herald, Credit Counselors See Foreclosures
on the Rise (July 13, 2008) (noting that CCAs charge
an initial fee of $25, and a $25 monthly fee).
43 See Letter from NFCC to Lucy Morris,
Attorney, Federal Trade Commission (Feb. 27,
1997) (proposing CCA disclosure that creditor
contributions are usually calculated as a percentage
of ‘‘each payment received’’), available at
(www.ftc.gov/os/1997/03/nfcc2.pdf).
44 See NFCC, FAQs (‘‘The majority of agency
funding comes from voluntary contributions from
creditors who participate in Debt Management
Plans.’’), available at (www.nfcc.org/aboutus/
aboutus_04.html#7); NFCC (Binzel) Tr. at 37. Some
have since questioned the appropriateness of the
‘‘fair share’’ model. See, e.g., NFCC (Binzel) Tr. at
37 (‘‘If we had to do it all over again . . . fair share
would have never existed . . . . We think creditors
have a very important role and should be
responsible for helping to fund credit counseling
and financial literacy. I mean, they have a vested
interest and they should be supporting it. The fact
that it’s tied to DMPs, again, it started long before
I got involved and it probably ought to be
something different.’’).
45 See Credit Counseling in Crisis at 10-12.
46 See IRS (Grodnitzky) Tr. at 19-21 (noting that
in the past 10 years, the IRS observed that new
entities, which looked more like commercial
entities than nonprofits, entered the CCA
marketplace); AADMO (Guimond) Tr. at 40
(‘‘Everybody saw the AmeriDebt nightmare, all the
horror stories that were on the news.’’); see also
Credit Counseling in Crisis at 7 (‘‘Ten years ago,
there were about 200 credit counseling
organizations in the country, with 90% affiliated
with NFCC. By 2002, there were more than 1,000
credit and debt management organizations in the
country.’’).
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which, unlike traditional CCAs,
operated on a for-profit basis – appeared
to increase the options for indebted
consumers.47 At the same time
consumer protection concerns emerged
with regard to these new credit
counselors. Research by consumer
advocates and congressional scrutiny
highlighted troubling trends in the
credit counseling industry, including:
deceptive and unfair practices;
excessive fees; and the abuse of
nonprofit status.48 These abuses
prompted an array of responses over the
past decade, including law enforcement,
regulatory, legislative, educational,49
and self-regulatory50 actions.
The FTC and state Attorneys General
have targeted unscrupulous practices by
some CCAs in a number of law
enforcement actions.51 Since 2003, the
47 See Credit Counseling in Crisis at 8 (‘‘These
[new] agencies have pioneered more business-like
methods of making debt management plans
convenient for consumers, including flexible hours,
phone and Internet counseling, and electronic
payments. These improvements, in turn, have
forced the ‘old guard’ to be more responsive to their
clients. Some of these newer agencies are
responsible, effective and sensitive to their client’s
needs. However, as the newer agencies have gained
market share, a number of serious problems have
surfaced as well.’’).
48 See generally id; see also IRS (Grodnitzsky) Tr.
at 20; NFCC (Binzel) Tr. at 28-29 (noting that ‘‘when
profit motive is injected into a non-profit industry,
it should come as no surprise that harm to
consumers will follow.’’). In March of 2004, the
Senate Permanent Subcommittee on Investigations
of the Committee on Homeland Security and
Governmental Affairs conducted an investigation
and held hearings on the industry. The
Subcommittee’s report, issued in April 2005,
concluded that ‘‘[c]learly, something is wrong with
the credit counseling industry.’’ S. Rep. No. 109-55,
at 1 (2005).
49 The FTC and IRS, as well as other entities,
have created and disseminated education materials
to help consumers understand the fundamentals of
credit counseling and learn how to select a
reputable CCA. See, e.g., FTC, Fiscal Fitness:
Choosing a Credit Counselor, available at
(www.ftc.gov/bcp/edu/pubs/consumer/credit/
cre26.shtm); FTC, Knee Deep in Debt, available at
(www.ftc.gov/bcp/edu/pubs/consumer/credit/
cre19.shtm); IRS, Credit Counseling Organizations Questions and Answers about New Requirements,
available at (www.irs.gov/charities/article/
0,,id=163180,00.html).
50 Some industry associations have created or
enhanced self-regulatory codes. See, e.g., NFCC,
Member Application (Attachments A-C), available
at (www.nfcc.org/
NFCC_MemberApplicationFINAL_REV071006.pdf);
AICCA Certification of Compliance, available at
(www.aiccca.org/images/
CertificateofCompliance.pdf); AADMO (Guimond)
Tr. at 43 (AADMO ‘‘created the first nationwide
accreditation program for for-profit credit
counselors’’).
51 State enforcers have sued CCAs for violations
of state consumer protection laws. See, e.g.,
Colorado Office of the Attorney General Press
Release, Eleven Companies Settle With The State
Under New Debt-Management And Credit
Counseling Regulations (Mar. 12, 2009), available at
(www.ago.state.co.us/
press_detail.cfmpressID=957.html); Press Release of
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Commission has brought six cases
against credit counseling entities for
deceptive and abusive practices,
including a seminal action against
AmeriDebt, Inc., which was, at the time,
one of the largest CCAs.52 The
defendants in these cases allegedly
engaged in several common patterns of
deceptive conduct in violation of
Section 5 of the FTC Act.53 First, most
made deceptive statements regarding
their nonprofit status.54 Second, they
allegedly frequently misrepresented the
scope, benefits, and likelihood of
success consumers could expect from
their services. Misrepresentations
included false promises to provide
counseling and education services55 and
overstatements of the amount or
percentage of interest charges a
consumer might save using the
the N.J. Department of Public Affairs, State Files
Suit Against United Credit Adjusters and Related
Companies (Oct. 15, 2008), available at
(www.nj.gov/lps/ca/press/creditadjusters.htm);
North Carolina Office of Attorney General Press
Release, AG Cooper Seeks to Stop Sham Credit
Counselor (Oct. 10, 2006), available at
(www.ncdoj.gov/
DocumentStreamerClient?directory=PressReleases/
&file=Commercial Credit Counseling final.pdf);
State Accuses Columbus Man of Credit-Counseling
Scam, Columbus Dispatch (July 12, 2006), available
at (www.columbusdispatch.com/live/contentbe/
dispatch/2006/07/12/20060712-D1-01.html); New
York Office the Attorney General, State Wins Order
to Shut Down Bogus Debt Counseling Agencies in
Queens (Oct. 17, 2000), available at
(www.oag.state.ny.us/media_center/2000/oct/
oct17a_00.html).
52 See FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. 2006); United States v. Credit
Found. of Am., No. CV 06-3654 ABC(VBKx) (C.D.
Cal. 2006); FTC v. Integrated Credit Solutions, No.
06-806-SCB-TGW (M.D. Fla. 2006); FTC v. Nat’l
Consumer Council, No. SACV04-0474 CJC(JWJX)
(C.D. Ca. 2004); FTC v. Debt Mgmt. Found. Svcs.,
No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC v.
AmeriDebt, Inc., No. PJM 03-3317 (D. Md. 2003).
AmeriDebt was also the subject of law enforcement
actions by several states. See, e.g., State of Missouri
ex rel. Nixon v. AmeriDebt, Inc., No. 03-402378 (St.
Louis City Circuit Court, Sept. 11, 2003); State of
Texas v. AmeriDebt, Inc., No. GV-304638 (Dist. Ct.
Travis County, Texas, Nov. 19, 2003); State of
Minnesota v. AmeriDebt, Inc., Case No. MC 03018388 (Hennepin County Dist. Ct., Nov. 19, 2003).
53 See, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. 2006); United States v. Credit
Found. of Am., No. CV 06-3654 ABC(VBKx) (C.D.
Cal. 2006); FTC v. Nat’l Consumer Council, No.
SACV04-0474 CJC(JWJX) (C.D. Cal. 2004).
54 See FTC v. Integrated Credit Solutions, Inc.,
No. 06-806-SCB-TGW (M.D. Fla. 2006); FTC v.
Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. 2006); FTC v. Debt Mgmt. Found. Svcs., Inc.,
No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC v.
AmeriDebt, Inc., No. PJM 03-3317 (D. Md. 2003).
Other defendants allegedly claimed to have ‘‘special
relationships’’ with the consumers’ creditors. See
FTC v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
Wash. 2006).
55 See, e.g., FTC v. Integrated Credit Solutions,
No. 06-806-SCB-TGW (M.D. Fla. 2006); United
States v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. 2006); FTC v. Nat’l Consumer
Council, No. SACV04-0474 CJC(JWJX) (C.D. Cal.
2004).
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services.56 Third, these entities
allegedly commonly misrepresented
material information regarding their
fees, including making false claims that
they did not charge up-front fees57 or
that fees were tax deductible.58 In
addition to allegedly violating the FTC
Act, some of these entities also allegedly
engaged in violations of the TSR,
particularly the Rule’s disclosure and
misrepresentation provisions and the
abusive practices section, including the
National Do Not Call Registry
provision.59
The IRS has played a key role in
regulating CCAs based on its authority
to regulate nonprofit entities under
Section 501(c)(3) of the Internal
Revenue Code (‘‘IRC’’). In 2003, in
response to the abuses arising from forprofit entities masquerading as
nonprofits, the IRS announced its
intention to re-examine CCAs with
501(c)(3) status to determine whether
they were complying with the laws and
regulations governing tax-exempt
status.60 Ultimately, this initiative
expanded into a full-scale program to
examine all tax-exempt CCAs, resulting
in ‘‘widespread revocation, proposed
revocation or other termination of taxexempt status,’’ of many
organizations,61 as well as increased
scrutiny of new applications for taxexempt status by credit counseling
agencies.62
To enhance the IRS’s ability to
oversee CCAs, in 2006 Congress
amended the IRC, adding Section 501(q)
56 See United States v. Credit Found. of Am., No.
CV 06-3654 ABC(VBKx) (C.D. Cal. 2006); FTC v.
Integrated Credit Solutions, Inc., No. 06-806-SCBTGW (M.D. Fla. 2006); FTC v. Debt Mgmt. Found.
Svcs., Inc., No. 04-1674-T-17-MSS (M.D. Fla. 2004).
57 See FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. 2006); FTC v. AmeriDebt, Inc.,
No. PJM 03-3317 (D. Md. 2003).
58 See FTC v. Integrated Credit Solutions, No. 06806-SCB-TGW (M.D. Fla. 2006); United States v.
Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. 2006).
59 See FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. 2006); United States v. Credit
Found. of Am., No. CV 06-3654 ABC(VBKx) (C.D.
Cal. 2006).
60 See IRS (Grodnitzky) Tr. at 19-23; see also IRS,
Press Release, IRS Takes Steps to Ensure Credit
Counseling Organizations Comply with
Requirements for Tax-Exempt Status (Oct. 17,
2003), available at (www.irs.gov/newsroom/article/
0,,id=114575,00.html).
61 A list of entities whose tax exempt status has
been revoked can be found at (www.irs.gov/
charities/charitable/article/
0,,id=164392,00.html).See also IRS (Grodnitzky) Tr.
at 20-23 (noting that of the initial 63 CCAs
reviewed, the vast majority of them had their
501(c)(3) status revoked, or were issued notices of
revocation).
62 IRS, Press Release, IRS Takes New Steps on
Credit Counseling Groups Following Widespread
Abuse (May 15, 2006), available at
(www.irs.ustreas.gov/newsroom/article/
0,,id=156996,00.html).
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to provide specific eligibility criteria for
CCAs seeking tax-exempt status as well
as criteria for retaining that status.63
Among other things, Section 501(q) of
the IRC prohibits tax-exempt CCAs
from: making or negotiating loans to or
on behalf of a client; engaging in credit
repair activities, if those activities are
not incidental to the provision of credit
counseling, or charging a separate fee
for credit repair activities; or refusing to
provide credit counseling services due
to a consumer’s inability to pay or a
consumer’s ineligibility or
unwillingness to agree to enroll in a
DMP.64 In addition, Section 501(q)
provides that tax-exempt credit
counselors may only charge reasonable
fees for services; must allow fee waivers
if a consumer is unable to pay; and may
not, unless allowed by state law, base
fees on a percentage of a client’s debt,
DMP payments, or savings from
enrolling in a DMP.65 Section 501(q)
also limits the aggregate revenues that a
tax-exempt CCA may receive from
creditors for DMPs.66 Under Section
501(q), tax-exempt CCAs also are
prohibited from making or receiving
referral fees and from soliciting
voluntary contributions from a client.67
In addition to receiving regulatory
scrutiny from the IRS, as a result of
changes in the federal bankruptcy code,
certain nonprofit CCAs have been
subjected to rigorous screening by the
Department of Justice’s Executive Office
of the U.S. Trustee (‘‘EOUST’’).
Pursuant to the Bankruptcy Abuse
Prevention and Consumer Protection
Act of 2005, consumers must obtain
credit counseling before filing for
bankruptcy and must take a financial
literacy class before obtaining a
63 Pension Protection Act of 2006, P.L. 109-280,
Section 1220 (Aug. 2006), codified as 26 U.S.C.
501(q).
64 See 26 U.S.C. 501(q).
65 See id.
66 26 U.S.C. 501(q)(2) (requiring that ‘‘[t]he
aggregate revenues of the organization which are
from payments of creditors of consumers of the
organization and which are attributable to debt
management plan services do not exceed the
applicable percentage [that is being phased in and
that will go down to 50%] of the total revenues of
the organization.’’).
67 See 26 U.S.C. 501(q)(1)(C). In addition to
government efforts to regulate CCAs, some industry
trade associations have imposed registration and/or
certification requirements on their members
requiring, among other things, that members
maintain nonprofit status, provide counseling and
education services, and provide counseling services
to consumers regardless of ability to pay. See NFCC
Member Application (Attachments A-C), available
at (www.nfcc.org/
NFCC_MemberApplicationFINAL_REV071006.pdf);
AICCA Certification of Compliance, available at
(www.aiccca.org/images/
CertificateofCompliance.pdf.)
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discharge from bankruptcy.68 Under the
established processes, CCAs seeking
certification as approved providers of
the required credit counseling must
submit to an in-depth initial
examination and to subsequent reexamination by the EOUST.69
B. For-profit Debt Settlement Services
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1) Background
As detailed above, the last decade has
seen tremendous change in the debt
relief industry. Historic levels of
consumer debt70 have dramatically
increased the demand for debt relief
services, but traditional DMPs have
become less available to consumers who
increasingly have insufficient income to
repay their debts under such plans.71 At
the same time, CCAs have been under
significant pressure due to decreases in
fair share funding and new regulatory
constraints.72 These developments have
created an opportunity for a new debt
relief business model offered by forprofit debt settlement companies.73
68 See Pub L. No. 109-8, 119 Stat. 23 (codified as
amended at 11 U.S.C. 101 et seq.).
69 See Application Procedures and Criteria for
Approval of Nonprofit Budget and Credit
Counseling Agencies by United States Trustees;
Notice of Proposed Rulemaking, 73 FR 6062 (Feb.
1, 2008) (seeking comment on proposed rule setting
forth additional procedures and criteria for
approval of entities seeking to become, or to remain,
approved nonprofit budget and credit counseling
agencies). The proposed rule and public comments
are available at (www.regulations.gov). A list of
EOUST-approved credit counselors is available to
consumers at (www.usdoj.gov/ust/eo/bapcpa/ccde/
cc_approved.htm).
70 See CCFS (Manning) Tr. at 54-57 (noting
‘‘unprecedented levels of debt’’ and explaining that
at least $350 billion in credit card debt was
refinanced into home equity loans and mortgages
between 2001 and 2007).
71 See CCFS (Manning) Tr. at 65; FTC (Parnes) Tr.
at 6-7; Care One at 2, 5 (estimating that six million
consumers a year are unable to qualify for a
traditional DMP because ‘‘[t]he traditional [DMP]
supported by creditors is not sufficient to help
consumers impacted by the downturn in the
economy and the increased availability and use of
unsecured debt.’’); see also supra notes 35-38 and
accompanying text.
72 This pressure may be responsible for a
reduction in entities seeking to engage in credit
counseling on a nonprofit basis. See, e.g., IRS
(Grodnitzky) Tr. at 25 (noting that ‘‘since 2006, [the
IRS has] received very few new applications from
organizations wishing to engage in credit
counseling’’).
73 See NFCC (Binzel) Tr. at 29 (‘‘what we’ve seen
as a result of companies being pushed out of 501(c),
many have reemerged or are morphing into for
profit entities and, in some cases, debt settlement
companies.’’); IRS (Grodnitzky) Tr. at 66; EFA Data
Processing (Ansbach) Tr. at 81 (‘‘There are more
and more debt settlement companies that join us
every day. Some are certainly well organized.
Others are not. Some certainly join us with a
tremendous amount of expertise. Others do not.’’);
Debt Settlement USA (Craven) Tr. at 88 (‘‘In the
past year alone, we have experienced a more than
50% increase in the number of consumers who
have turned to us and turned to debt settlement as
an alternative to bankruptcy.’’).
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These companies commonly use radio,
television, and Internet advertising to
entice consumers with the prospect of
lump sum settlements for less than the
full outstanding balance of their
unsecured debts.74 In many cases, they
purport to offer consumers a way to pay
off their unsecured debt obligations for
pennies on the dollar. Unlike a DMP,
the goal of a debt settlement plan is for
the consumer to repay only a portion of
the total owed. Thus, debt settlement
may appeal to a wide range of indebted
consumers, including: those who are
ineligible for a DMP because their
income is insufficient to enable them to
repay their total debt in three to five
years; those who would be able to repay
their debts in full, but are unaware of
the existence of or uninterested in the
DMP option; and even those who might
be better off declaring bankruptcy due to
the extent of their indebtedness or other
specifics of their particular situation.75
Many consumers seeking information
about debt settlement are already
behind on their debt payments and
subject to the attendant stresses of their
financial situations, including fielding
multiple debt collection calls, struggling
to make even minimum payments on
their credit cards, and, in many
instances, struggling to pay their
mortgages. Thus, the prospect of
alleviating these stresses has undeniable
appeal. Advertisements for debt
settlement services typically direct
consumers to call for more information,
and the resulting telemarketing
transactions often occur when
consumers are extremely vulnerable.76
The debt settlement business model
appears to depend on the ability of the
debt settlement provider to time a
consumer’s delinquency and rate of
savings to coincide with a creditor’s or
debt collector’s incentive to settle.77
According to debt settlement industry
representatives, settling a debt for less
than the full principal value becomes
more attractive to creditors as their
internal charge-off deadlines
See NFCC (Binzel) Tr. at 31.
See CCFS (Manning) Tr. at 61-62 (‘‘If people
are in financial distress, we should be able to
essentially underwrite them through a means test
provision and say which program they should go
into, and most importantly, what the debt
concessions should look like. . . . We need to have
a means test that says people are going to pay what
they can afford to pay.’’).
76 See CFA (Plunkett) Tr. at 103; EFA Data
Processing (Ansbach) Tr. at 83 (‘‘These are
consumers that are distraught, these are consumers
that are crying, and I am sad to report to you that
more often than not my representatives shared with
me that these are people that are actually
suicidal.’’).
77 See USOBA at 7; see also generally US Debt
Resolve (Johnson) Tr. at 71-75 (discussing the debt
settlement business model).
74
75
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approach.78 The delinquency, chargeoff, and collection process varies from
creditor to creditor, but some
commonalities exist. Generally, after a
credit card account is delinquent for
some period of time (most often
between six months and a year) the
issuer will ‘‘charge off the account.’’79
Once the creditor charges off the
account, it is no longer listed as an
account receivable, and its value is
charged against the creditor’s reserves
for losses.80 At the time of charge-off,
the issuer may assign or sell the debt to
a debt collector – whether a contingency
collection agency, collection law firm,
or debt buyer –who will then attempt to
collect the debt directly from the
consumer.81 Debt settlement companies
often negotiate with debt collectors
regarding accounts that are, due to their
delinquency status, no longer in the
creditor’s portfolio.82
Debt settlement industry
representatives assert that they assess
the information about a particular
consumer’s financial condition and,
based on that individualized
assessment, calculate a monthly
payment.83 Depending on the debt
78 See USOBA at 7 (asserting that debt settlement
offers are more likely to be accepted on accounts
that are at least 120 days delinquent).
79 See FTC, Collecting Consumer Debts, The
Challenges of Change: A Workshop Report (Feb.
2009), at 2-3; Kaulkin Ginsberg, The Kaulkin
Report: The Future of Receivables Management 37
(7th ed. 2007).
80 See NCLC, Fair Debt Collection 14-15 (6th ed.
2008).
81 See id. Of course, many creditors use
contingency collection agencies to collect debts that
are delinquent but not charged-off. Once the debt
is charged-off, ‘‘[c]ollection efforts continue on
many charged-off debts for a substantial period of
time . . . . Any payment on the charged-off debt is
then treated as income – a recovery on a bad debt
– on the debt collector’s books.’’ Id. (citing Uniform
Retail Credit Classification and Account
Management Policy, 65 FR 36,903 (June 12, 2000)).
The use of the term ‘‘debt collector’’ to include
contingency collection agencies, collection law
firms, and debt buyers is consistent with the
Commission’s interpretations of the Fair Debt
Collection Practices Act (‘‘FDCPA’’). See FTC,
Collecting Consumer Debts, The Challenges of
Change: A Workshop Report (Feb. 2009), at 2-3.
82 See ACA (Feb. 20, 2009) at 2 (reporting the
results of a survey ACA conducted to determine its
members’ experiences with debt settlement
companies).
83 See, e.g., USOBA at 7 (‘‘Once a consumer has
preliminarily qualified for and decided upon a debt
settlement company, the consumer receives an
agreement for services, a creditor information form,
a budget form, limited power of attorney, a
permission to communicate form, and instructions
on how to complete the package. Once the
consumer has completed the package . . . [the
company] is responsible for reviewing the package
to ensure that the consumer meets the criteria to
qualify for the program. The qualification process
is a timely process, which includes a complete
review of the client’s monthly budget form, the list
of creditors on the creditor worksheet, the client’s
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settlement company, the consumer may
make the payment to the debt settlement
company or to a third-party escrow
company.84 Consumers are typically
told that the monthly payments – often
in the range of hundreds of dollars –
will accumulate until there are
sufficient funds to make the creditor or
debt collector an offer equivalent to an
appreciable percentage of the amount
originally owed to the creditor. During
this time, the debt settlement provider
often instructs the consumer not to talk
to his or her creditors or debt
collectors.85 To effectuate what appears
to be a ‘‘communication blackout,’’ debt
settlement companies often instruct
consumers to assign them power of
attorney86 and to send creditors
history with those creditors (current, delinquent,
how long the account has been open, cash
advances, balance transfers), and the client’s ability
to make the recommended monthly payment.’’).
84 In many instances, consumers are requested or
required to send funds to the debt settlement
company to be escrowed. One debt settlement
provider at the Workshop noted, however, that no
‘‘legitimate debt settlement company [should] pay
creditors on behalf of the consumer.’’ Debt
Settlement USA (Craven) Tr. at 91. The
Commission’s law enforcement shows the dangers
of the escrow model. See, e.g., FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. 2002)
(alleging that defendants regularly withdrew money
from consumers’ trust accounts to pay their
operating expenses); FTC v. Edge Solutions, No. CV07-4087 (E.D.N.Y.), First Interim Report of
Temporary Receiver (Oct. 23, 2007), at 3 (noting
that ‘‘customer funds in the amount of $601,520
were missing from the receivership defendants’
accounts and unaccounted for by the receivership
defendants’’).
85 See, e.g., FTC v. Connelly, No. SA CV 06-701
DOC(RNBx) (C.D. Cal. 2006); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC(Ex) (C.D. Cal. 2002).
86 See ACA (Dec. 1, 2008) at 5 (‘‘ACA members
routinely receive letters from debt settlement
companies or law firms claiming to represent
consumers. Commonly the letters include [power of
attorney documents] that purport to be signed by
the consumer authorizing the attorney to act on
behalf of the consumer. The attorney then directs
the credit-grantor or collection agency to work with
a debt settlement company to resolve the debt.’’);
see also, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007)(alleging defendants
send power of attorney documents to consumers);
FTC v. Better Budget Fin. Servs., Inc., No. 0412326(WG4) (D. Mass. 2004) (alleging that
consumers were instructed to sign power of
attorney forms); FTC v. National Credit Council,
Case. No. SACV04-0474 CJC(JWJx) (C.D. Cal. 2004)
(alleging that defendants used power of attorney
documents).
In a comment submitted to the Commission in
connection with the Workshop, ACA International
(a trade organization representing third-party debt
collectors) claimed that the power of attorney
documents prepared by debt settlement companies
are frequently legally deficient under state law. See
ACA (Dec. 1, 2008) at 5-8. Moreover, unless
presented by an attorney, a power of attorney may
permit, but does not require, a creditor to contact
the debt settlement company. Accordingly, it
appears that this strategy often does not stop
contacts between creditors and consumers,
collection calls, or lawsuits/garnishment
proceedings, but instead has the propensity to
escalate the collection process.
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(directly or through the debt settlement
provider) a cease communication
notice.87 In some cases, the debt
settlement provider may even execute a
change of address form substituting its
address for the consumer’s, redirecting
billing statements and collections
notices so that the consumer does not
receive them.88 A company may assure
the consumer that it is in contact with
the creditors or debt collectors directly
and represent that collection calls and
lawsuits will cease upon enrollment in
the debt settlement program.
The Workshop record indicates that
there are three common fee models in
the debt settlement industry. The first is
the ‘‘front-end fee model.’’ Although
this model has some variations, debt
settlement companies that charge frontend fees generally require consumers to
pay as much as 40% or more of the fee
within the first three or four months of
enrollment, and collect the remaining
fee over an ensuing period of 12 months
or less,89 whether or not any settlements
have been attempted or achieved.90 This
model is apparently becoming the most
prevalent.91 Additionally, depending on
the debt settlement company,
consumers may be required to pay a
substantial percentage or even the full
fee before any portion of their funds are
paid to creditors – and perhaps before
the debt settlement company makes any
contact with creditors.92 As a result,
consumers may pay hundreds of dollars
in up-front fees before any of their funds
are escrowed for the settlement fund.
The second common fee structure is
the ‘‘flat fee model,’’ in which the entire
fee is collected over approximately the
first half of the total enrollment
period.93 Finally, the ‘‘back-end model’’
contemplates the consumer paying a
small monthly fee for the duration of the
plan, and then, upon program
completion, paying a fee equal to a
percentage of total savings.94
Debt settlement broadcast advertising
typically omits any representation
See ACA (Dec. 1, 2008) at 7 (‘‘The increase in
for-profit debt settlement companies has resulted in
more of these companies seeking to interpose
themselves between consumers and credit-grantors
or collectors.’’). Workshop comments from the
Community Bankers Association (CBA), the
American Financial Services Association (AFSA)
and ACA International, as well as statements by
banking representatives at the workshop, indicate
debt settlement companies often use power of
attorney and cease and desist letters to stop contacts
between creditor and consumer. See ACA (Dec. 1,
2008) at 4-7; CBA at 2-3; AFSA at 3. Creditors
express displeasure, however, that once debt
settlement companies intercede on behalf of
consumers, the debt settlement companies are nonresponsive to creditor contacts. See, e.g., AFSA at
3. One workshop panelist representing the
American Bankers Association (‘‘ABA’’) noted that,
even when successful, attempts to inhibit direct
communication with consumers prevent creditors
from informing consumers about available options
for dealing with the debt and the ramifications of
failure to make payments. See ABA (O’Neill) Tr. at
96.
88 See, e.g., FTC v. Jubilee Fin. Servs., Inc., No.
02-6468 ABC (Ex) (C.D. Cal 2002) (alleging
defendants instructed consumers, among other
things, to submit change of address information to
creditors so that mail would go directly to
defendants); FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM, Exs. Supp. Mot. T.R.O., at Ex. 7 (D.
Colo. 2007) (same).
89 See US Debt Resolve (Johnson) Tr. at 72-74 (‘‘It
is my opinion that a front end-loaded model looks
at that [sic] 40 percent or more of the service fee
is collected within the first three or four months
and, then typically, the remainder of the service fee
paid by the consumer to the company is paid over
a 12-month period of time, sometimes even less.’’);
TASC, General Response (Dec. 1, 2008), at 2 (‘‘The
settlement savings fee model bases the majority of
the fee on a percentage of the savings realized by
the consumer. In most instances the fees for this
model equate to around 20%. Companies using the
settlement savings model generally charge an initial
fee collected over the first one to three months
followed by a lower monthly fee over the life of the
program.’’); USOBA at 12 (‘‘Some business models
call for the fee to be paid up front in its entirety,
over the first several months of the program prior
to any negotiating with creditors takes [sic] place.
Other business models include this percentage fee
into a consumer’s monthly payment, deducting a
portion of the monthly payment and applying that
portion towards the overall fee amount.’’); see also,
e.g., FTC v. Connelly, No. SA CV 06-701 DOC
(RNBx) (C.D. Cal. 2006) (alleging that defendants
required consumers to make a ‘‘down payment’’ of
30% to 40% of total fee in first two or three months
with the remainder paid over the following 6 to 12
months).
90 See US Debt Resolve (Johnson) Tr. at 73 (noting
that the cost of a program may be tied to a
percentage of the debt owed when the consumer
enrolls in the program or based on an estimate of
the amount of money the consumer may save); see
also CFA (Plunkett) Tr. at 103, 110 (‘‘Fifteen to 20
percent of the total debt enrolled in the program is
collected in the first year of the program. So, if you
have $50,000 in debt, we’re talking about $7,500 or
more in the first year . . . [T]hat makes it very
difficult for most people to afford a program for
which they have received nothing at that point.’’).
91 See CFA (Plunkett) Tr. at 103.
92 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007)(alleging defendant
required full payment of fee – 8% of consumer’s
total unsecured debt – before contacting any
creditors); FTC v. Innovative Sys. Tech., Inc., No.
CV04-0728 GAF JTLx (C.D. Cal. 2004) (alleging
defendants required payment of ‘‘all or some of the
fee’’ before they would perform services); US Debt
Resolve (Johnson) Tr. at 108 (‘‘I think there is
concern on protection for the consumer because at
different points in time[] the settlement firm will
collect 65% of the fees in six months and the client
won’t have any results at that point in time.’’); id.
Tr. at 74 (‘‘Typically on a front-end loaded program
– I’m not saying that it’s incorrect – but the
opportunity for the average consumer will not have
the ability to settle.’’); see also USOBA Comment at
12 (‘‘Some business models call for the fee to be
paid up front in its entirety, over the first several
months of the program prior to any negotiating with
creditors takes place.’’); FTC v. National Credit
Council, Case. No. SACV04-0474 CJC (JWJx) (C.D.
Cal. 2004) (alleging ‘‘[o]nly after these [up-front]
fees are paid in full do defendants begin to apply
a consumer’s monthly payments to his NCCadministered trust account for use in settling his
debts’’).
93 See US Debt Resolve (Johnson) Tr. at 73.
94 See id. at 73-74.
87
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regarding fees or charges for the service,
other than statements such as ‘‘free
online evaluation’’ or ‘‘free
consultation.’’95 The issue of fees or
charges is not broached until contact is
made through a telemarketing sales call
or even later – in the written contract
the consumer receives after the
telemarketing call.96
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2) Consumer Protection Abuses in the
Debt Settlement Industry
Debt settlement plans, as they are
commonly marketed and implemented,
raise several consumer protection
concerns. These concerns begin with the
marketing and advertising of the
services,97 but also extend to whether
such plans are fundamentally sound for
consumers.
The initial contact between a debt
settlement company and a prospective
customer is typically through Internet,
television, or radio advertising.98 The
ads commonly urge consumers to call a
toll-free number for more information.99
Common claims in the ads and ensuing
telemarketing pitches include
representations that debt settlement
companies will obtain for consumers
who enroll in a debt settlement plan any
of the following results: a reduction of
their debts by 50%; elimination of debt
in 12 to 36 months; cessation of
harassing calls from debt collectors and
95 See, e.g,. FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007)(alleging defendants’
website represented ‘‘It’s Free’’ and ‘‘No Fee
Application’’); FTC v. Connelly, No. SA CV 06-701
DOC (RNBx) (C.D. Cal. 2006) (alleging defendants
offered consumers free analysis of their financial
situation); FTC v. Nat’l Credit Council, Case. No.
SACV04-0474 CJC (JWJx) (C.D. Cal. 2004) (alleging
defendant purported to offer ‘‘free counseling and
assistance in debt management’’); TASC (Young) Tr.
at 138-139.
96 See, e.g., CFA (Plunkett) Tr. at 110 (‘‘[Y]ou go
on almost any website for a settlement firm and you
can’t find a simple explanation of what will be
charged in general based on whatever, say a fee
schedule.’’); TASC (Young) Tr. at 155-56.
97 See AADMO (Guimond) Tr. at 45-46 (‘‘What
are the real problems with debt settlement? I would
mirror the earlier comments. I believe it’s the
advertising practices. It’s an enticing offer to
eliminate 75% of your debt in 12 months, but if
that’s not what’s occurring it’s an absolutely
worthless claim.’’).
98 See USOBA at 7 (‘‘Most consumers normally
begin the debt settlement process by searching
online through various search engines, such as,
Yahoo, Google, MSN, ASK, etc. Consumers will
type in a keyword or key phrase, such as ‘debt help’
or ‘debt assistance’ and the search engine will
provide both natural and advertised results. . . .
Other means of advertising include national radio,
television, newspapers, and magazines. Most
advertisements specifically target consumers who
are in financial trouble.’’).
99 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007); FTC v. Edge Solutions,
Inc., No. CV-07-4087 (E.D.N.Y. 2007); FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal.
2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468
ABC (Ex) (C.D. Cal 2002).
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collection lawsuits; and expert
assistance from debt settlement
providers who have special
relationships with creditors and
knowledge about available techniques to
induce settlement.100 Debt settlement
companies also frequently represent that
there is a high likelihood (sometimes
even a ‘‘guarantee’’) of success.101 Law
enforcement actions, consumer
complaints, and the Workshop record,
however, cast serious doubt on the
validity of such claims.102 Indeed, even
the industry’s own figures, to the
limited extent it has provided them,103
100 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007); FTC v. Better Budget
Fin. Servs., Inc., No. 04-12326 (WG4) (D. Mass.
2004); California v. Am. Debt Arb., No. 06CS01309
(Sup Ct. Sacramento Cty. 2006); Florida v.
Emergency Debt Relief, AG Case No. L05-3-1033
(2006); Florida v. Boyd, 2008 CA 002909 (4 th Jud.
Cir., Duval Cty Mar 2008); see also NFCC (Binzel)
Tr. at 30.
101 See, e.g., FTC v. Innovative Sys. Tech., Inc.,
No. CV04-0728 GAF JTLx (C.D. Cal. 2004) (alleging
that defendant represented that service was ‘‘no
risk’’ because it guaranteed that its services would
produce the advertised result).
102 See, e.g., FTC v. Nat’l Consumer Council, Inc.,
No. SACV04-0474 CJC(JWJX) (C.D. Cal. 2004)
(showing that only 1.4% of the consumers that
entered defendant’s debt settlement program
obtained the promised results); FTC v. Connelly,
No. SA CV 06-701 DOC (RNBx), Order Denying
Def’s Mot. Summ. J. (Dec. 20, 2006), at 18 (finding
that only 12% to 14% of defendant’s consumers
had debts settled with the represented reduction in
overall debt); FTC v. Debt Solutions, Inc., No. 060298 JLR, App. for T.R.O. (W.D. Wash. Mar. 6,
2006) at 15 (alleging that Defendants failed to
achieve promised interest rate reductions for 99.5%
of sample of accounts and failed to achieve any
interest rate reductions in 80.4 percent of the
accounts); New York Attorney General, Press
Release, Attorney General Cuomo Sues Debt
Settlement Companies for Deceiving and Harming
Consumers (May 20, 2009) (alleging that two debt
settlement companies only provided the promised
results to 1% and 1/3% of their consumers,
respectively), available at (www.oag.state.ny.us/
media_center/2009/may/may19b_09.html).
103 Generally, when asked for data to support its
pervasive performance claims, the industry has not
provided reliable statistical or empirical data. The
lack of industry-wide statistics is not a new
phenomenon. In its 2005 report on the debt
settlement industry, the NCLC described its
difficulty getting debt settlement companies or a
trade association to provide data to support the
advertising claims of debt settlement entities. See
NCLC, An Investigation of Debt Settlement
Companies: An Unsettling Business for Consumers
(2005), at 1 (‘‘[M]any debt settlement companies we
called would not share information about their
business.’’); id. at 9 (‘‘It is possible that the fee
arrangements described above would be justifiable
if the companies actually earned those fees.
Unfortunately, it is not easy to determine what the
companies actually do to earn these fees. As noted
above, the debt settlement trade association
(USOBA) and companies we called have either
refused to speak with us or provided vague
responses.’’). Then, and now, the industry has not
provided sufficient performance data to
demonstrate that the typical consumer who enrolls
in their debt relief services obtains the represented
relief. For example, at the Workshop, USOBA’s
representative stated that it has undertaken a new
study, but could not state whether the study would
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indicate that a large proportion of
consumers who enter a debt settlement
plan do not attain the commonly touted
results.104
In some instances debt settlement
companies omit material information
about the debt settlement process from
their marketing presentations to
consumers. Specifically, they often
counsel consumers to stop paying their
creditors105 without informing them
that failing to make payments to
creditors may actually increase the
amount they owe because of penalties
and interest and likely will adversely
affect their credit score. Consumers
often are misled that their initial
payments are taken by the debt
settlement company as fees and not
saved for settlement of their debt.106
Further, debt settlement companies, in
many instances, misrepresent to
consumers how long it will take them to
be made public. See USOBA (Keehnen) Tr. at 26061; see also CFA (Plunkett) Tr. at 105 (‘‘This is a
very murky industry. It’s not just consumers who
have a hard time getting real information on what’s
really occurring. We need empirical information
that’s independently verified. Based on what we
have seen in the industry, it has to be
independently verified.’’).
104 TASC, a debt settlement industry trade
association, submitted a study to the FTC
purporting to show ‘‘completion rates’’ for
consumers in debt settlement programs offered by
TASC members. The study, which was voluntary
for industry members, reported that ‘‘completion
rates’’ ranged from 35% to 60%. See TASC , Study
on the Debt Settlement Industry, at 1 (2007).
However, this study’s probative value is limited
substantially by, among other things, the fact that
it does not provide any information on the TASC
members who participated in the survey – i.e., how
many TASC members participated, how long those
who did participate had been in business, and how
many consumers those members serviced.
Additionally, the measurement of ‘‘completion
rates’’ –a term undefined and subject to various
interpretations – is not the correct means of judging
success rates for the debt relief industry. For
example, industry members may define
‘‘completion’’ to mean that consumers obtained
even a single settlement, regardless of how many
accounts a consumer may have outstanding. See id.
at 1 (in explaining its methodology, TASC notes
that some of those surveyed ‘‘defined a completion
as having all debts settled, [but that] there were two
that considered a client completed if they had
settled at least 80% of the debt and one if they had
settled at least 50% of the debt’’). Similarly, a
settlement may be counted as ‘‘completed’’
regardless of whether it was obtained on the terms
represented to the consumer, or on less favorable
terms. Industry members might even include
consumers who ceased paying for services prior to
receiving the represented results in the count of
‘‘completed’’ accounts. The Commission believes,
instead, that success rates should reflect the number
or percentage of consumers who pay for the offered
goods or services that then fully achieve the
represented results.
105 See, e.g., FTC v. Connelly, No. SA CV 06-701
DOC (RNBx) (C.D. Cal. 2006); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. 2002).
106 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007).
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3) Law Enforcement Actions and Other
Responses
The Commission and state enforcers
have brought law enforcement actions
and launched consumer education
efforts to combat deceptive and unfair
practices in the debt settlement
industry. Since 2001, the Commission
has brought seven actions against debt
settlement entities for a variety of the
abuses detailed above.110 As in the
FTC’s actions against deceptive credit
counselors, these suits commonly allege
the misrepresentation of fees, or the
failure to fully disclose them –
including the significant up-front fees
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save sufficient funds in order to offer
settlements to each creditor.107
Consumers often suffer irreparable
injury as a result of paying a fee in
advance of receiving services offered by
a debt settlement company. These
consumers, relying on the
representations of results, pay fees to
debt settlement companies believing
that most or all of the payments are
being saved for the promised debt
settlement.108 Telemarketers’ practice of
taking fees before a settlement is
obtained results in a number of adverse
consequences: late fees or other penalty
charges, interest charges, delinquencies
reported to credit bureaus that decrease
the consumer’s credit score, and
sometimes legal action to collect the
debt.109 Given what appear to be the
relatively low success rates for debt
settlement plans, consumers who pay
substantial fees up-front are likely to be
harmed.
that are often charged.111 Additionally,
the Commission alleged that these
defendants falsely promised high
success rates,112 promisedunattained
results (e.g., settlements for a certain
percentage of the total original debt),113
and misrepresented their refund
policies.114 Further, the Commission
complaints charged that the defendants
in these matters failed to warn
consumers of the negative consequences
of debt settlement, including the
accumulation of late fees and other
charges,115 the effect on consumers’
credit ratings,116 and the fact that debt
collectors would continue to contact
consumers.117
To complement its law enforcement
efforts, the Commission has worked to
advance public awareness of the debt
settlement industry through its
September 25, 2008 Workshop to
discuss the origins and current practices
of the debt settlement industry and
consumer protection issues, including
the possible need for additional
regulation by the Commission and the
future of the industry. The Workshop
record has aided Commission efforts to
understand better, and now propose
additional restrictions to curb, deceptive
and unfair practices involving debt
settlement and other forms of debt relief
services.118
The states have also been active in
attempting to regulate abuses in the debt
settlement industry.119 Many states have
enacted statutes specifically designed to
restrict deceptive practices in this area;
in fact, some have banned for-profit debt
settlement entirely120 or the charging of
107 See, e.g., Debt Settlement USA, Growth of the
Debt Settlement Industry, at 10 (‘‘Fraudulent firms
also regularly fail to provide the services promised
to consumers by claiming that they can help them
become debt free in an unrealistically short amount
of time and/or promise too low of a settlement.’’).
108 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007); FTC v. Innovative Sys.
Tech., Inc., No. CV04-0728 GAF JTLx (C.D. Cal.
2004); see also USOBA at 12 (‘‘Some business
models call for the fee to be paid up front in its
entirety, over the first several months of the
program prior to any negotiating with creditors
takes place.’’).
109 One of the Commission’s enforcement actions,
FTC v. Connelly, No. SA CV 06-701 DOC (RNBx)
(C.D. Cal. 2006), is particularly illustrative on this
harm: In that matter, between 2004 and 2005, 5,679
lawsuits were filed against defendants’ estimated
18,116 consumers (the total number of consumers
as of October 2005). See id., Trial Exs. 382, 561,
562, 623 & Schumann Test., Day 4, Vol. III, 37:2140:12; 34:17-37:4; see also infra note 221.
110 FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM
(D. Colo. 2007); FTC v. Edge Solutions, No. CV-074087 (E.D.N.Y. 2007); FTC v. Connelly, No. SA CV
06-701 DOC (RNBx) (C.D. Cal. 2006); FTC v. Better
Budget Fin. Servs., Inc., No. 04-12326 (WG4) (D.
Mass. 2004); FTC v. Innovative Sys. Tech., Inc., No.
CV04-0728 GAF JTLx (C.D. Cal. 2004); FTC v. Nat’l
Consumer Council, No. SACV04-0474
CJC(JWJX)(C.D. Cal. 2004); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. 2002).
111 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007) (alleging that
defendants misrepresented that they would not
charge consumers any up-front fees before obtaining
the promised debt relief, but required a substantial
up-front fee).
112 See, e.g., id.
113 See, e.g., id.; FTC v. Connelly, No. SA CV 06701 DOC (RNBx) (C.D. Cal. 2006).
114 See, e.g., FTC v. Innovative Sys. Tech., Inc.,
No. CV04-0728 GAF (JTLx) (C.D. Cal. 2004)
(defendants misrepresented that they would refund
consumers’ money if unsuccessful).
115 See, e.g., id.
116 See, e.g., FTC v. Connelly, No. SA CV 06-701
DOC (RNBx) (C.D. Cal. 2006).
117 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007).
118 In addition to the Workshop, the FTC has also
published a number of relevant consumer education
publications. See e.g., Knee Deep in Debt, available
at (www.ftc.gov/bcp/edu/pubs/consumer/credit/
cre19.shtm;) Fiscal Fitness: Choosing a Credit
Counselor, available at (www.ftc.gov/bcp/edu/pubs/
consumer/credit/cre26.shtm.)
119 See AADMO (Guimond) Tr. at 44 (‘‘If you also
look at some states [which regulate debt settlement]
. . . [t]here are no or very few licensed debt
settlement companies.’’).
120 See, e.g., Conn. Gen. Stat. § 36A-655, et seq.;
La. Rev. Stat. § RS 14:331, et seq., 37:2581, et seq.;
N.D. Gen. Stat. § 13-06-01-03 & 13-07-01-07; Wyo.
Stat. Ann. § 33-14-101, et seq.
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up-front fees.121 However, most of these
statutes allow debt settlement but
impose certain requirements, for
example that companies be licensed in
the state,122 that they provide
consumers with certain key disclosures
(e.g., schedule of payments and fees),123
and/or that they provide consumers
with some right to cancel enrollment.124
Additionally, some states restrict the
amount and timing of fees, including
up-front fees and subsequent monthly
charges.125 In 2005, the National
Conference of Commissioners on
Uniform Laws (‘‘NCCUSL’’) drafted the
Uniform Debt-Management Services Act
(‘‘Uniform Act’’) in an attempt to
provide consistent regulation of both
for-profit and nonprofit debt relief
services across the United States.126
Among the key consumer protection
provisions in the Uniform Act are: a fee
cap127; mandatory education
requirements128; certified counselors129;
and accreditation requirements for
See, e.g., N.C. Gen. Stat § 14-423 et seq.
See, e.g., Kan. Stat. Ann. § 50-1116, et seq.;
Me. Rev. Stat. Ann. Tit. 17 § 701, et seq. &tit. 32
§ 6171, et seq., 1101-03; N.H. Rev. Stat. Ann. § 339D:1, et seq.; Va. Code Ann. § 6.1-363.2, et seq.
123 See, e.g,. Kan. Stat. Ann. § 50-1116, et seq.;
N.H. Rev. Stat. Ann. § 339-D:1, et seq; S.C. Code
Ann. § 37-7-101, et seq.; Wash. Rev. Code
§ 18.28.010, et seq.
124 See, e.g., S.C. Code Ann. § 37-7-101, et seq.;
Va. Code Ann. § 6.1-363.2, et seq.; Wash. Rev. Code
§ 18.28.010, et seq.
125 See, e.g., Fla. Stat. § 817.801, et seq. (limiting
initial fee to $50 and monthly fee to $35 or 7.5%
of total payment); Me. Rev. Stat. Ann. Tit. 17 § 701,
et seq., tit. 32 § 6171, et seq. (limiting set-up fee to
$75, monthly charge to $40, and 15% of reduction
for any settlement of debt).
126 See AADMO (Guimond) Tr. at 42.
127 Unif. Debt-Mgmt. Servs. Act § 23(d)(2) (2008)
(allowing debt settlement entities to charge ‘‘a fee
for consultation, obtaining a credit report, setting
up an account, and the like, in an amount not
exceeding the lesser of $400 and four percent of the
debt in the plan at the inception of the plan; and
. . . a monthly service fee, not to exceed $10 times
the number of creditors remaining in a plan at the
time the fee is assessed, but not more than $50 in
any month.’’); id. § 23(d)(1) (2008) (allowing entities
that offer to ‘‘reduce finance charges or fees for late
payment, default, or delinquency’’ to charge ‘‘a fee
not exceeding $50 for consultation, obtaining a
credit report, setting up an account, and the like;
and . . . a monthly service fee, not to exceed $10
times the number of creditors remaining in a plan
at the time the fee is assessed, but not more than
$50 in any month.’’).
128 Unif. Debt-Mgmt. Servs. Act § 17(b) (requiring
that debt management entities provide consumers
‘‘with reasonable education about the management
of personal finance’’).
129 Unif. Debt-Mgmt. Servs. Act § 2(6) (setting
forth requirements for certification); id. § 16
(requiring that registered entities ‘‘maintain a tollfree communication system, staffed at a level that
reasonably permits an individual to speak to a
certified counselor, certified debt specialist, or
customer-service representative, as appropriate,
during ordinary business hours.’’).
121
122
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sellers of debt management services.130
At this point, only a handful of states
have adopted the Uniform Act, but
NCCUSL believes that with recent
modifications to the Act in 2008 more
states will adopt it in 2009.131
Further, state regulators and
Attorneys General have filed numerous
law enforcement actions against debt
settlement companies.132 Some states
have sued these entities for alleged
violations of state consumer protection
laws banning unfair or deceptive acts
and practices. For example, in one
recent action, Texas sued a debt
settlement entity under state consumer
protection law for making deceptive
claims that it could eliminate
consumers’ debts in 36 months or less
and reduce their overall amount by as
much as 60%.133 Other states have
brought lawsuits against companies for
allegedly violating their debt
management or settlement statutes.134 In
130 Unif. Debt-Mgmt. Servs. Act § 6(8); see also
AADMO (Guimond) Tr. at 42-43; NCCUSL (Kerr)
Tr. at 207.
131 According to NCCUSL, the recent
amendments to the Uniform Act did not impact the
consumer protection provisions referenced above,
rather the amendments focused on addressing
problems identified with the Uniform Act that
made it difficult for states to implement. See
NCCUSL (Kerr) Tr. at 211-12.
132 See, e.g., California v. American Debt Arb.,
Case No. 06CS01309 (Sup. Ct. Sacramento Cty.
2006); Florida v. Emergency Debt Relief, AG Case
No. L05-3-1033 (2006); Florida v. Boyd, 2008 CA
002909 (4 th Jud. Cir., Duval Cty Mar. 2008); see
also, Florida Attorney General, Press Release,
Attorney General Announces Settlement in Debt
Relief Scheme that Victimized Thousands (Nov. 25,
2008), available at (www.myfloridalegal.com/
newsrel.nsf/pv/
352C2D099A1FA7EE8525750C006DF6B4); North
Carolina Attorney General, Press Release, Debt relief
firms ordered to stop taking money in NC, says AG,
available at (www.ncdoj.gov/
DocumentStreamerClient?directory=PressReleases/
&file=Consumer%20Law%20Center.pdf) (Feb. 15,
2008); Maryland Attorney General, Press Release,
Attorney General Settles with Companies Selling
Debt Repayment Services, available at
(www.oag.state.md.us/Press/2007/101907.htm)
(Oct. 19, 2007); West Virginia Attorney General,
Press Release, Attorney General McGraw Reaches
Settlement with Four Debt Relief Companies for 366
Consumers (May 16, 2007), available at
(www.wvago.gov/press.cfm?ID=343&fx=more).
133 See Texas v. CSA-Credit Solutions of Am.,
Inc., No. 09-000417 (Dist. Travis Cty, filed Mar. 26,
2009), available at (www.oag.state.tx.us/newspubs/
releases/2009/032509csa_op.pdf). In a similar case,
Florida challenged the practices of another debt
settlement provider. See Florida v. Boyd, 2008-CA002909 (Cir. Ct. 4th Cir. Duval Cty, Mar. 5, 2008)
(alleging deceptive and unfair practices for
promises to settle debts for ‘‘as little as 25-50%’’ of
the balance owed in 12 to 36 months), available at
(www.myfloridalegal.com/webfiles.nsf/WF/JFAO7CFMMD/$file/FutureFinancialComplaint.PDF.)
134 See, e.g., New Hampshire Banking Dept. v.
Debt Relief USA, No. 08-361 (Order of License
Denial, Jan. 2, 2009) (denying company licencing
for failing to abide by state requirements, including
fee caps), available at (www.nh.gov/banking/
Order08_361DebtReliefUSA_DO.pdf); Florida v.
Boyd, 2008-CA-002909 (Cir. Ct. 4 th Cir. Duval Cty,
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an illustrative case, Colorado recently
settled suits against several debt
settlement entities under its debt
management statute for, among other
things, failing to register with the state,
charging illegal fees, and/or failing to
allow consumers to cancel contracts.135
C. Debt Negotiation
In addition to credit counseling and
debt settlement, the Commission has
observed a third category of debt relief
service which this Notice refers to as
‘‘debt negotiation.’’ Debt negotiation
companies offer to obtain interest rate
reductions or other concessions to lower
consumers’ monthly payment to
creditors.136 Unlike DMPs or debt
settlement, debt negotiation does not
purport to obtain full balance payment
plans or lump sum settlements of less
than the full balance. Rather debt
negotiators offer to obtain interest rate
reductions or other concessions from
creditors to make monthly payments
more affordable. However, similarly to
debt settlement companies, some debt
negotiation entities charge significant
up-front fees.137 Additionally, like some
debt settlement companies, debt
negotiators may represent or promise
Mar. 5, 2008) (alleging violations of Florida credit
counseling statute for, inter alia, charging fees
above statutory cap), available at
(www.myfloridalegal.com/webfiles.nsf/WF/JFAO7CFMMD/$file/FutureFinancialComplaint.PDF).
West Virginia Attorney General, Press Release,
Attorney General McGraw Sues Texas Debt
Settlement Company (Apr. 14, 2009) (alleging that
defendant charged more the 2% fee cap set by state
law), available at (www.wvago.gov/
press.cfm?fx=more&ID=472); Vermont Attorney
General, Debt Adjuster Sanctioned For Violating
Licensing And Consumer Laws (Mar. 9, 2009)
(alleging, inter alia, that company violated state
debt adjustment law by doing business in state
without a license), available at (www.atg.state.vt.us/
display.php?smod=63&pubsec=4&curdoc=1659).
Maryland Attorney General, Attorney General
Settles with Companies Selling Debt Repayment
Services (Oct. 19, 2007), available at
(www.oag.state.md.us/Press/2007/101907.htm).
135 See Colorado Attorney General Press Release,
Eleven Companies Settle With The State Under New
Debt-Management And Credit Counseling
Regulations (Mar. 12, 2009), available at
(www.ago.state.co.us/
press_detail.cfmpressID=957.html).
136 See e.g., FTC v. MCS Programs, LLC, No. C095380RJB (W.D. Wash. 2009); FTC v. Group One
Networks, Inc., No. 8:09-cv-352-T-26-MAP (M.D.
Fla. 2009) (amended complaint); FTC v. Select Pers.
Mgmt., No. 07- 0529 (N.D. Ill. 2007); FTC v. Debt
Solutions, Inc., No. 06-0298 JLR (W.D. Wash. 2006).
137 See FTC v. MCS Programs, LLC, No. C095380RJB (W.D. Wash. 2009)(alleging defendants
charged an up-front fee of $690 to $899); FTC v.
Group One Networks, Inc., No. 8:09-cv-352-T-26MAP (M.D. Fla. 2009) (amended complaint)
(alleging defendants charged an up-front fee of $595
to $895); FTC v. Select Pers. Mgmt., No. 07- 0529
(N.D. Ill. 2007) (alleging defendants charged an upfront fee of $695); FTC v. Debt Solutions, Inc., No.
06-0298 JLR (W.D. Wash. 2006) (alleging that
defendants charged an up-front fee of $399 to $629).
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specific results, like a particular interest
rate reduction or amount saved.138
The FTC has brought four actions
against defendants for alleged deceptive
debt negotiation practices.139 In each
case, defendants relied on telemarketing
to deliver alleged deceptive
representations to consumers – i.e., that
they could reduce consumers’ interest
payments by specific percentages or
minimum amounts, in exchange for a
fee of hundreds of dollars. The
Commission also alleged that some of
these entities falsely purported to be
affiliated, or have close relationships,
with consumers’ creditors.140 Finally, in
each case, the Commission charged
defendants with violations of the TSR.
III. Discussion of the Proposed Rule
Based on its enforcement and
outreach experience, including
information from the Workshop, the
Commission tentatively has concluded
that additional legal restrictions are
needed to address pervasive illegal
conduct occurring in the sale of debt
relief services.141 Thus, the Commission
138 See FTC v. MCS Programs, LLC, No. C095380RJB (W.D. Wash 2009) (alleging defendants
represented that their program would save
consumers $2,500 or more); FTC v. Group One
Networks, Inc., No. 8:09-cv-352-T-26-MAP (M.D.
Fla. 2009) (amended complaint) (alleging
defendants represented they would provide
consumers with savings of $1,500 to $20,000 in
interest); FTC v. Select Pers. Mgmt., No. 07- 0529
(N.D. Ill. 2007) (alleging defendants represented
consumers would save a minimum of $2,500 in
interest); FTC v. Debt Solutions, Inc., No. 06-0298
JLR (W.D. Wash. 2006) (alleging defendants
promised to save consumers $2500).
139 See FTC v. MCS Programs, LLC, No. C095380RJB (W.D. Wash. 2009); FTC v. Group One
Networks, Inc., No. 8:09-cv-352-T-26-MAP (M.D.
Fla. 2009) (amended complaint); FTC v. Select Pers.
Mgmt., No. 07- 0529 (N.D. Ill. 2007); FTC v. Debt
Solutions, Inc., No. 06-0298 JLR (W.D. Wash. 2006).
140 See FTC v. MCS Programs, LLC, No. C095380RJB, App. for T.R.O. at 7 (W.D. Wash. 2009)
(alleging that defendants ‘‘create the impression of
affiliation with consumers’ banks or credit card
companies’’); FTC v. Group One Networks, Inc., No.
8:09-cv-352-T-26-MAP (M.D. Fla. 2009) (amended
complaint) (alleging defendants claimed to have
‘‘close working relationship with over 50,000’’
creditors); FTC v. Select Pers. Mgmt., No. 07- 0529
(N.D. Ill. 2007) (alleging defendants claimed to be
affiliated with consumers’ credit card companies);
FTC v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
Wash. 2006) (alleging that defendants claimed to
have ‘‘special relationships’’ with creditors).
141 Workshop participants expressed support for
a federal legislative or regulatory solution to
concerns about debt settlement. See, e.g., American
Credit Alliance (Franklin) Tr. at 212 (agreeing that
federal regulation is necessary); NCCUSL (Kerr) Tr.
at 212 (agreeing that federal regulation of debt
settlement advertising is needed); USPIRG
(Mierzwinski) Tr. at 212-213 (agreeing that federal
regulation is necessary, but arguing that it should
serve as a floor, not a ceiling, of protection); USOBA
(Keehnen) Tr. at 213 (agreeing that federal
regulation is necessary, but arguing that it should
serve as a floor, not a ceiling, of protection); Gordon
Feinblatt (Witzel) Tr. at 213 (agreeing that federal
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is proposing amendments to the TSR
specifically to address debt relief
services, the sale of which commonly
involves telemarketing. The existing
provisions of the TSR already apply to
outbound calls made to induce the
purchase of debt relief services and to
any non-exempt inbound calls.142 The
proposed amendments would bring all
inbound debt relief calls in response to
direct mail or general media
advertisements under the Rule and
would add tailored provisions to
address specific concerns about
deceptive and abusive practices
prevalent in the marketing of such
offers.
While the Commission believes that
the proposed amendments are an
important step in the effort to prevent
harm to consumers considering debt
relief options, it believes that a
comprehensive approach is needed to
address the important consumer
protection concerns at issue. Therefore,
in addition to this rulemaking initiative,
the Commission intends to continue law
enforcement, as well as its consumer
education efforts, to ensure that
consumers considering debt relief make
informed choices. Further, the
Commission believes that creditors and
debt collectors can do more to address
the concerns at issue in this proceeding,
such as developing innovative loss
mitigation techniques.143 Creditors are
legislation is necessary); NFCC (Binzel) Tr. at 33
(‘‘[I]f debt settlement companies are going to be
allowed to do business, they should be subjected to
strong Federal legislation. At a minimum, the
legislation should define the scope of the services
that may be provided;. . . set caps on the range of
fees that may be charged and ensure that the fees
are commensurate with the services being provided;
prohibit the collection of fees until actual services
are provided; require full disclosure to consumers
to inform them of the fees that are being charged,
the potential consequence of utilizing debt
settlement, the potential impact of debt settlement
services on their credit history and the tax
consequences of debt settlement’’); AADMO
(Guimond) Tr. at 46 (‘‘AADMO does support federal
legislation and state regulation that regulates both
credit counseling and debt settlement, just not
necessarily together’’).
142 Outbound telemarketing of debt relief services
is already subject to the TSR. See, e.g., FTC v.
Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. 2006) (alleging violation of TSR by defendant
offering consumers assistance in obtaining lower
credit card interest rates); FTC v. Debt Solutions,
Inc., No. 06-0298 JLR (W.D. Wash. 2006) (alleging
violations of the TSR by debt settlement company).
Inbound telemarketing of debt relief services in
response to general media advertisements currently
is exempt from the Rule, 16 CFR 310.6(b)(5), as is
inbound calling in response to direct mail
advertisements that make the requisite disclosures
required in Section 310.3(a)(1) of the Rule. 16 CFR
310.6(b)(6). Inbound calls in response to direct mail
advertisements that do not make these disclosures,
however, are presently subject to the Rule. 16 CFR
310.6(b)(6).
143 See CFA (Plunkett) Tr. at 101-02 (‘‘It’s not like
there isn’t some responsibility here on the part of
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uniquely positioned to play a role in
resolving issues related to debt relief
because they have direct relationships
with consumers in financial distress.
With traditional DMPs out of reach for
many consumers and significant
concerns about the efficacy of the debt
settlement model, at least as it currently
exists, the Commission encourages
creditors to step up efforts to reach
consumers directly and determine what,
if any, debt relief options may be
available. One positive development in
this regard came with the recent
announcement that the ten top credit
card issuers are amenable to more
flexible DMPs.144
The Commission invites written
comments on the proposed Rule, and, in
particular, answers to the specific
questions set forth in Section VIII, to
assist it in determining whether the
proposed Rule provisions strike an
appropriate balance between
maximizing protections for consumers
from deceptive and abusive conduct in
the telemarketing of debt relief services,
while avoiding the imposition of
unnecessary compliance burdens on
legitimate industry actors.
A. Section 310.1: Scope
Although no amendment is proposed
with regard to the scope of the Rule, it
is worth noting, for the benefit of those
who may be unfamiliar with the TSR,
that the Telemarketing Act dictates that
the jurisdictional limits of the FTC Act
apply to the TSR. Specifically, the Act
states that ‘‘no activity which is outside
of the jurisdiction of [the FTC Act] shall
be affected by this chapter.’’145 One
example of such an activity, which
merits mention here, is the exemption of
nonprofit entities from the jurisdiction
of the FTC Act and, by extension, the
TSR. This jurisdictional limitation is
rooted in Sections 4 and 5 of the FTC
Act which, by their terms, provide the
the credit card industry for the fact that the debt
settlement industry is surfacing and appears to be
growing. Creditors do share some responsibility for
this growth. As I mentioned, there’s demand and
CFA has documented over the last decade that
credit card issuers have reduced the concessions,
the benefits that they offer to consumers in credit
counseling. So, therefore, the demand for an
alternative has been even stronger. And we’d like
to see creditors work harder in their work-out
programs, their individual one-on-one programs, to
meet the needs of the consumers who clearly have
a hardship and clearly need some form of a
settlement.’’).
144 See supra notes 35-38 and accompanying text;
see also CFA (Plunkett) Tr. at 104 (‘‘One of the
market-based solutions that’s very promising are the
ongoing efforts by creditors and credit counseling
agencies to develop what I think is a much more
viable and a consumer-friendly alternative to
bankruptcy and to, on the other extreme, a
traditional debt management plan.’’).
145 15 U.S.C. 6105(a).
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Commission with jurisdiction only over
persons, partnerships, or corporations
organized to carry on business for their
profit or that of their members.146
Thus, legitimate nonprofit credit
counseling agencies that conduct
telemarketing campaigns on their own
behalf will not be subject to the
amended Rule. As the Commission
previously has stated, however, the TSR
‘‘does apply to any third-party
telemarketers [that exempt] entities
might use to conduct telemarketing
activities on their behalf.’’147 Thus, if a
for-profit telemarketer is engaged on
behalf of a nonprofit entity in a
telemarketing campaign to offer a ‘‘debt
relief service,’’ as defined in proposed
Section 310.2(m), that telemarketer
would be subject to the Rule.148
Additionally, the Commission has
jurisdiction over sham nonprofits that
operate as for-profit entities in
practice.149
Indeed, the Commission’s law
enforcement record shows that sham
nonprofit CCAs have been a source of
significant consumer injury. Although
these entities purport to operate as
nonprofits, their activities in fact earn
profits for affiliated entities or
individuals. The Commission has
obtained robust injunctive and
monetary relief in actions against these
bogus nonprofit credit counselors for
deceptive practices in violation of the
FTC Act.150
146 Section 5(a)(2) of the FTC Act states: ‘‘The
Commission is hereby empowered and directed to
prevent persons, partnerships, or corporations
. . . from using unfair or deceptive acts or practices
in or affecting commerce.’’ 15 U.S.C. 45(a)(2).
Section 4 of the Act defines ‘‘corporation’’ to
include: ‘‘any company, trust, so-called
Massachusetts trust, or association, incorporated or
unincorporated, which is organized to carry on
business for its own profit or that of its
members. . . .’’ 15 U.S.C. 44 (emphasis added).
147 See TSR; Proposed Rule, 67 FR 4492, 4497
(Jan. 30, 2002) (citing TSR; Statement of Basis and
Purpose and Final Rule, 60 FR, 43842, 43843 (Aug.
23, 1995)) ( ‘‘As the Commission stated when it
promulgated the Rule, ‘[t]he Final Rule does not
include special provisions regarding exemptions of
parties acting on behalf of exempt organizations;
where such a company would be subject to the FTC
Act, it would be subject to the Final Rule as
well.’’’); see also Nat’l Fed’n of the Blind v. FTC,
420 F.3d 331, 334-35 (4th Cir. 2005).
148 Pursuant to the USA PATRIOT Act
amendments to the TSR in 2001, the Rule now
reaches ‘‘not only the sale of goods or services, but
also charitable solicitations by for-profit entities on
behalf of nonprofit organizations.’’ TSR; Final
Amended Rule, 68 FR 4580, 4585 (Jan. 29, 2003).
149 Supra note 147.
150 Specifically, in these actions, the Commission
has secured injunctive relief and significant
monetary judgments. See, e.g., FTC v. AmeriDebt,
Inc., No. PJM 03-3317 (D. Md. 2005) (stipulated
final judgment for $172 million suspended
judgment, and barring defendants from making
nonprofit claims, with $12.7 million returned to
consumers as a result of the FTC action and $7million as a result of class action settlements); see
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B. Section 310.2: Definitions
The only proposed change to the
definitions section of the Rule is the
addition of newly renumbered Section
310.2(m), which defines the term ‘‘debt
relief service’’ to mean:
any service represented, directly or by
implication, to renegotiate, settle, or
in any way alter the terms of payment
or other terms of the debt between a
consumer and one or more unsecured
creditors or debt collectors, including,
but not limited to, a reduction in the
balance, interest rate, or fees owed by
a consumer to an unsecured creditor
or debt collector.151
The Commission intends that the
definition of ‘‘debt relief service’’
encompass a broad swath of debt relief
activities, including offers of debt
settlement or negotiation services and
debt management plans.152 The
definition of ‘‘debt relief service’’ is,
however, limited with regard to the
underlying nature of the debt involved
and would not reach offers regarding
consumers’ secured debt, such as
mortgage loans. Deceptive foreclosure
rescue and mortgage loan modification
schemes, which have proliferated as a
result of the mortgage crisis, cause
significant harm to homeowners already
in financial distress.153 The Commission
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also, e.g., FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. 2008) (stipulated final
judgment for over $40 million); United States v.
Credit Found. of Am., No. CV 06-3654 ABC(VBKx)
(C.D. Cal. 2006) (stipulated final judgment of
$926,754 in consumer redress and civil penalties,
a $102,540 suspended judgment, and injunctive
relief); FTC v. Integrated Credit Solutions, No. 06806-SCB-TGW (M.D. Fla. 2006) (stipulated final
judgment of $2,371,380 in consumer redress and
ordering defendants to set aside $415,000 to refund
enrollment fees); FTC v. Debt Mgmt. Found. Svcs.,
No. 04-1674-T-17-MSS (M.D. Fla. 2005)(stipulated
suspended judgment for over $11 million and
injunctive relief); FTC v. Nat’l Consumer Council,
No. SACV04-0474CJC(JWJX) (C.D. Cal. 2005)
(stipulated suspended judgment of $84.3 million
and injunctive relief).
151 Former Section 310.2(m) (definition of
‘‘donor’’) and all subsequent definitions have been
renumbered accordingly in the proposed amended
Rule.
152 The definition is focused on the provision of
debt relief services, but Section VIII of this Notice
includes questions to aid the Commission in
determining whether this definition, and by
extension, the coverage of the proposed
amendments, should include ‘‘debt relief products’’
as well.
153 The Commission has brought actions against
entities and individuals alleging mortgage-related
debt relief fraud using its authority under Section
5 of the FTC Act. These cases allege false guarantees
of success; false representations about refund
policies; undisclosed up-front fees;
misrepresentations regarding affiliations with
nonprofit or government entities; and failure to
deliver the promised services. See FTC v. Dinamica
Financiera LLC, No. 09-CV-03554 CAS PJWx (C.D.
Cal., filed May 19, 2009); FTC v. Cantkier, No. 1:09cv-00894 (D.D.C. filed May 14, 2009); FTC v.
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tentatively has determined not to
address these types of transactions
under the proposed amendments
because it anticipates comprehensively
regulating such conduct under its new
mortgage loan rulemaking authority
pursuant to the Omnibus
Appropriations Act.154 On June 1, 2009,
the Commission commenced a
rulemaking proceeding to address
deceptive or unfair practices in
connection with mortgage assistance
relief services (including loan
modification and foreclosure rescue).155
That Notice sets forth the law
enforcement and education efforts
undertaken by the Commission and
state enforcers and seeks comment
about the appropriate contours of a
mortgage relief rule.
C. Section 310.3: Deceptive
Telemarketing Acts or Practices
Section 310.3 of the Rule addresses
deceptive acts or practices in
telemarketing. Specifically, this
provision sets forth required disclosures
that must be made in every
telemarketing call; prohibits
misrepresentations of material
information; requires that a telemarketer
obtain a customer’s express verifiable
authorization by following specified
procedures whenever a payment
method other than a credit or debit card
is used; prohibits false or misleading
statements to induce a person to pay for
goods or services or to induce a
charitable contribution; holds liable
Federal Loan Modification Law Center, LLP, Case
No. SACV09-401 CJC (MLGx) (C.D. Cal. filed Apr.
3, 2009); FTC v. (https://bailout.hud-gov.us) and
Ryan, Civil No. 1:09-00535 (HHK) (D.D.C. filed Mar.
25, 2009); FTC v. Home Assure, LLC, Case No. 8:09CV-00547-T-23T-SM (M.D. Fla. filed Mar. 24, 2009);
FTC v. New Hope Property LLC, Case No. 1:09-cv01203-JBS-JS (D.N.J. filed Mar. 17, 2009); FTC v.
Hope Now Modifications, LLC, Case No. 1:09-cv01204-JBS-JS (D.N.J. filed Mar. 17, 2009); FTC v.
National Foreclosure Relief, Inc., Case No. SACV09117 DOC (MLGx) (C.D. Cal. filed Feb. 2, 2009); FTC
v. United Home Savers, LLP, Case No. 8:08-cv01735-VMC-TBM (M.D. Fla. filed Sept. 3, 2008);
FTC v. Foreclosure Solutions, LLC, No. 1:08-cv01075 (N.D. Ohio filed Apr. 28, 2008); FTC v.
Mortgage Foreclosure Solutions, Inc., Case No. 8:08cv-388-T-23EAJ (M.D. Fla. filed Feb. 26, 2008); FTC
v. Nat’l Hometeam Solutions, Inc., Case No. 4:08cv-067 (E.D. Tex. filed Feb. 26, 2008); see also FTC
Press Release, Federal and State Agencies Crack
Down on Mortgage Modification and Foreclosure
Rescue Scams (Apr. 6, 2009), available at
(www.ftc.gov/opa/2009/04/hud.shtm).
154 See Omnibus Appropriations Act of 2009,
Pub. L. No. 111-8, § 626, 123 Stat. 524 (Mar. 11,
2009) (2009 Omnibus Appropriations Act). Further,
to the extent that outbound telemarketing is used
to further mortgage-related debt relief schemes, the
Commission may use the existing provisions of the
TSR, in addition to Section 5, to challenge the
conduct if appropriate.
155 See Advance Notice of Proposed Rulemaking:
Mortgage Assistance Relief Services, 74 FR 26130
(June 1, 2009).
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anyone who provides substantial
assistance to another in violating the
Rule; and prohibits credit card
laundering in telemarketing
transactions.156
Outbound calls to solicit the purchase
of debt relief services are already subject
to the TSR, including the provisions of
Section 310.3. The proposed
amendments to Section 310.6, discussed
in detail below, would also bring
inbound debt relief calls within the
ambit of the Rule.157 As a result,
virtually all debt relief telemarketing
transactions would be subject to the
TSR if the proposed modifications to the
Rule are adopted.158
As context for examining how the
Rule, including the proposed
modifications, applies to debt relief
marketing practices, it is important to
understand the fundamental nature of
debt relief services and the ways in
which they are commonly marketed. As
discussed above in Section II, various
types of debt relief services have
different goals, and each employs
different means of reaching those goals.
A debt management plan, for example,
is intended to enable a consumer to
repay his or her full debt by making
regular payments over a period of 3 to
5 years. Debt settlement, on the other
hand, envisions a consumer repaying
only a fraction of each debt owed by
making one lump sum payment to each
creditor. Distinct from DMPs or debt
settlement services, debt negotiators
offer to obtain interest rate reductions or
other concessions to lower consumers’
monthly payment to creditors.
Nevertheless, there are some common
techniques used to market these debt
relief services. The following section
explains how the existing provisions of
the TSR and proposed amendments set
forth in this NPRM would apply to debt
relief services.
See generally 16 CFR 310.3.
Most inbound calls placed by consumers in
response to direct mail or general media advertising
are exempt from the Rule. See 16 CFR 310.6(b)(5)
& (6). Certain exceptions to the exemption have
been created to require TSR compliance for the sale
of products or services that have been the subject
of significant fraudulent or deceptive telemarketing
activity. The proposed amendments would create
an exception to the direct mail and general media
exemptions for the sale of debt relief services,
requiring sellers and telemarketers of these services
to comply with the Rule in both inbound and
outbound calls.
158 Another exemption provides that ‘‘[t]elephone
calls initiated by a customer or donor that are not
the result of any solicitation by a seller, charitable
organization, or telemarketer’’ are exempt. 16 CFR
310.6(a)(4). Thus, if a customer were to call a seller
or telemarketer regarding debt relief services
independent of any solicitation, such a call would
not be subject to the proposed revised TSR.
156
157
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1) Application of Section 310.3(a)(1) to
Debt Relief Services: Disclosure
Obligations
The existing requirements of Section
310.3(a)(1)(i)-(vii), while not subject to
amendment in this proceeding, provide
the framework for understanding the
general disclosure obligations of sellers
and telemarketers of debt relief services
who are now (in the case of outbound
telemarketing) or may be as a result of
this rulemaking (in the case of most
inbound telemarketing) subject to the
TSR. The subparts that are most likely
applicable to debt relief services –
Sections 310.3(a)(1)(i), (ii), and (iii) –
relate to disclosure of the total costs of
services; all material restrictions,
limitations or conditions to purchase,
receive, or use the services; and the
seller’s refund policy.159 Accordingly, it
is important to examine how these
provisions establish the general
obligations of debt relief providers.
Section 310.3(a)(1)(i) of the TSR
prohibits a telemarketer from failing to
disclose truthfully, in a clear and
conspicuous manner, certain material
information including ‘‘the total costs to
purchase, receive, or use, and the
quantity of, any goods or services that
are the subject of the sales offer’’ before
a customer pays for goods or services
offered. Debt relief companies and
industry association representatives
contend that industry members disclose
costs to consumers during telemarketing
sales calls or after the call, in written
disclosures.160 Yet, law enforcement
actions allege, and consumers
consistently complain, that the debt
relief telemarketers say little, if
anything, about fees or misrepresent the
amount and timing of fee payments.161
159 See 16 CFR 310.3(a)(1)(i)-(iii). In addition to
these provisions, Section 310.3(a)(1) of the TSR also
requires disclosures specific to offers involving
prize promotions, credit card loss protection plans,
and negative option plans. See 16 CFR
310.3(a)(1)(iv)-(vii).
160 See Debt Settlement USA (Craven) Tr. at 109
(stating that all fees are disclosed to consumers in
the telemarketing call); TASC (Young) Tr. at 155156 (noting that fees should be disclosed on the
phone and again in writing following the call). The
Commission’s law enforcement experience suggests
that in many cases, post hoc written disclosures
contradict what telemarketers have told consumers.
See, e.g., FTC v. Connelly, No. SA CV 06-701 DOC
(RNBx), Opp. to FTC Mot. Summ. J., at 12 (Aug. 3,
2006) (arguing that subsequent telephone calls
would have ‘‘corrected any misconceptions the
consumer had about the program based on
[previous] correspondence’’). However, such
contradictory post hoc disclosures do not
adequately modify or qualify the claims made in the
telemarketing sales pitch. See, e.g., Resort Car
Rental System, Inc. v. FTC, 518 F.2d 962, 964 (9th
Cir. 1975).
161 See, e.g., FTC v. Better Budget Fin. Servs., Inc.,
No. 04-12326 (WG4) (D. Mass. 2004) (alleging that
defendant obfuscated the total costs for the
products and services by separately reeling off
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As a result of these practices, consumers
who enter into debt relief agreements
often do so unaware of the total costs
they will incur, which commonly
amount to thousands of dollars.
The Commission believes that
disclosure of total costs is particularly
crucial in the sale of debt relief
services.162 This is especially true for
debt settlement plans, for which the
costs are often significant. According to
TASC, the median fee under the
predominant debt settlement model
calls for a consumer to pay the
equivalent of 14% to 18% of the debt
enrolled in the program.163 Using this
formula, a consumer with $20,000 in
debt would pay between $2,800 and
$3,600 for debt settlement services.
Such large amounts of money are
especially significant given that the
typical consumer seeking debt relief is
almost certainly experiencing serious
financial distress and thus, is unable to
afford existing financial obligations.
Similarly, in the sale of debt
management plans, disclosure of total
costs is crucial to ensure that consumers
understand what they will need to pay
for the touted services. Indeed, in the
cases brought against sham nonprofit
credit counselors, consumers allegedly
have been misled not only as to the total
costs, but also as to the nature of monies
paid because they are told that the only
fees are ‘‘voluntary contributions’’ used
to offset the operating expenses of the
allegedly nonprofit service provider.164
various fees, such as retainer fees, monthly fees,
and fees correlated to the percentage of money that
a customer saves using the services, without ever
disclosing the total cost, which sometimes was as
high as thousands of dollars); FTC v. Debt-Set, Inc.,
No. 1:07-cv-00558-RPM (D. Colo. 2007) (alleging
that, in numerous instances, defendants represented
that there would be no up-front fees or costs for
their debt settlement program, when in fact the
defendants required consumers to pay, through
monthly payments, an up-front fee of
approximately 8% of the consumers’ total
unsecured debt); FTC v. Connelly, No. SA CV 06701 DOC (RNBx) (C.D. Cal. 2006) (alleging that
defendant failed to disclose to consumers that they
would have to pay 45% of their total program fees
up-front, before any payments would be made to
the customers’ creditors).
162 According to one industry participant,
‘‘disclosure is often very inadequate, especially
with regards to program fees.’’ Debt Settlement USA
- Revised White Paper at 10.
163 TASC, General Response (Dec. 1, 2008), at 2
(stating that in the predominant flat fee model, the
cost for debt settlement services ‘‘is calculated
based on a percentage of debt enrolled into the
program. The approximate median flat fee is 14%
to 18% of the debt brought into the program
depending on the amount of debt enrolled.’’).
164 See, e.g., FTC v. AmeriDebt, Inc., No. PJM 033317 (D. Md. 2003) (alleging that, ‘‘[i]n response to
the question, ‘How much will it cost me to be on
the Debt Management Program,’ AmeriDebt’s
website . . . stated, ‘Due to the fact that AmeriDebt
is a nonprofit organization, we do not charge any
advance fees for our service. We do request that
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Adherence to the requirements of
Section 310.3(a)(1)(i) by all sellers and
telemarketers of debt relief services will
provide consumers with material
information necessary to evaluate their
offers.165
Section 310.3(a)(1)(ii) requires
disclosure of ‘‘[a]ll material restrictions,
limitations, or conditions to purchase,
receive, or use the goods or services that
are the subject of the sales offer.’’ A
seller or telemarketer of debt relief
services would be required, pursuant to
this provision, to disclose that the debt
relief services will only extend to
unsecured debt, if that is the case.
Similarly, if a debt relief provider places
other limits on the services they provide
– such as requiring that a consumer
have a minimum amount of debt to be
eligible or providing that only
individual debts of a certain amount
will be enrolled – this would need to be
disclosed pursuant to Section
310.3(a)(1)(ii). Such information would
be material to consumers in determining
whether the offered services would
provide all, or merely some, of the debt
relief they seek.
Section 310.3(a)(1)(iii) of the TSR
requires that ‘‘[i]f the seller has a policy
of not making refunds, cancellations,
exchanges, or repurchases,’’ disclosure
of this policy must be made to
consumers. Further, the provision
requires that, ‘‘if the seller or
telemarketer makes a representation
about a refund, cancellation, exchange,
or repurchase policy, a statement of all
material terms and conditions of such
policy’’ be made. This TSR provision
signifies the Commission’s view that a
seller’s unwillingness to provide
refunds is a material term that a
consumer must know about before
clients make a monthly contribution to our
organization to cover the costs involved in handling
the accounts on a monthly basis.’’’ In fact, the
Commission alleged that defendants retained all of
consumers’ first monthly payment as a fee without
notice to the consumer.).
165 The Commission previously has explained the
compliance obligations when marketing installment
contracts, some of which are particularly applicable
to debt relief services. Specifically, the Commission
noted that ‘‘it is possible to state the cost of an
installment contract in such a way that, although
literally true, obfuscates the actual amount that the
consumer is being asked to pay.’’ TSR; Proposed
Rule, 67 FR 4492, 4502 (Jan. 30, 2002). It goes on
to state that ‘‘[t]he Commission believes that the
best practice to ensure the clear and conspicuous
standard is met is to do the math for the consumer
wherever possible. For example, where the contract
entails 24 monthly installments of $8.99 each, the
best practice would be to disclose that the
consumer will be paying $215.76. In open-ended
installment contracts, it may not be possible to do
the math for the consumer. In such a case,
particular care must be taken to ensure that the cost
disclosure is easy for the consumer to understand.’’
Id. at n.92. (emphasis supplied, internal quotations
omitted).
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paying for goods or services. Similarly,
if a seller or telemarketer chooses to tout
the availability of a refund policy, that
entity is affirmatively obliged to
disclose the material terms and
conditions of the policy. Application of
this provision to sellers and
telemarketers of debt relief services is
particularly important given that data
from law enforcement actions and
consumer complaints indicate that,
commonly, consumers either are not
apprised that refunds are unavailable or
are misled by material omissions
regarding the full terms and conditions
of these policies.166
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2) Proposed Amendments to Section
310.3(a)(1): Disclosure Obligations
In addition to the application of the
relevant provisions of the existing Rule,
Section 310.3(a)(1) of the proposed Rule
contains a new disclosure provision
specifically applicable to the sale of
debt relief services. Proposed Section
310.3(a)(1)(viii) would prohibit a
telemarketer of any debt relief service
from failing to disclose, clearly and
conspicuously before any services are
rendered,167 six material pieces of
information. These proposed
disclosures have been tailored to
address recurrent concerns that arise in
Commission and state enforcement
actions, and consumer complaints,
regarding the practices of debt relief
providers. Each of these proposed
amendments is discussed immediately
below.
Proposed Section 310.3(a)(1)(viii)(A)
would require telemarketers of debt
relief services to disclose ‘‘the amount
of time necessary to achieve the
represented results, and to the extent
that the offered service may include the
166 See, e.g., FTC v. Select Personnel Mgmt., Inc.,
No. 07-0529 (N.D. Ill. 2007); FTC v. Connelly, No.
SA CV 06-701 DOC (RNBx) (C.D. Cal. 2006); FTC
v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
Wash. 2006); FTC v. Innovative Sys. Tech., Inc., No.
CV04-0728 GAF JTLx (C.D. Cal. 2004); FTC v. Debt
Mgmt. Found. Svcs., No. 04-1674-T-17-MSS (M.D.
Fla. 2004). Commission staff has reviewed a sample
of debt relief complaints received between April 1,
2008, and March 31, 2009, included in the
Commission’s Consumer Sentinel database. These
complaints routinely allege that debt relief
providers fail to give dissatisfied consumers
refunds.
167 Note that proposed Section 310.3(a)(1)
provides that all of the disclosures required under
that provision be made not only before the
consumer pays, but also ‘‘before any services are
rendered.’’ This change is intended to account for
the fact that, under proposed Section 310.4(a)(5),
debt relief services would be prohibited from
requesting or receiving an advance fee and as a
result would be providing services before the
consumer has paid for them. Under proposed
Section 310.3(a)(1), a debt relief service entity must
provide a consumer with all required disclosures
before it enrolls that consumer in a debt relief
program and begins providing services.
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making of a settlement offer to one or
more of the customer’s creditors or debt
collectors, the specific time by which
the debt relief service provider will
make such a bona fide settlement offer
to each of the customer’s creditors or
debt collectors.’’ Proposed Section
310.3(a)(viii)(B) would require covered
entities to disclose, ‘‘to the extent that
the offered service may include the
making of a settlement offer to one or
more of the customer’s creditors or debt
collectors, the amount of money or the
percentage of each outstanding debt that
the customer must accumulate before a
debt relief service provider will make a
bona fide settlement offer to each of the
customer’s creditors or debt collectors.’’
These disclosures are intended to
ensure that consumers have material
information about how debt relief
services operate, thereby enabling them
to make an informed purchasing
decision before paying for the offered
services.
The Commission’s law enforcement
actions and consumer complaints show
that consumers often do not understand
the mechanics of debt relief. Indeed,
some Workshop participants suggested
that consumers are often unaware of
their ability, independent of a third
party, to initiate debt settlement
negotiations.168 In particular, consumers
may not understand the amount of time
required to achieve the represented
results or that there may be
prerequisites to attaining debt relief. For
example, consumers considering a DMP
may not know that these plans often
take three to five years to complete. In
the case of debt settlement, consumers
often fail to understand that certain
conditions must be present in order for
a debt settlement offer to be accepted. In
particular, consumers misunderstand
that settlement negotiations rarely, if
ever, begin immediately upon
enrollment. Indeed, debt settlement
negotiations generally do not begin until
the consumer has saved a significant
portion – often 50%– of the total
amount of a single debt enrolled in the
program and is significantly delinquent.
Only when both these conditions are
met is it likely that a creditor or debt
168 See American Express (Flores) Tr. 142-43
(‘‘[American Express’] primary goal as a company
is to work directly with our card members in
resolving these sorts of issues. We don’t feel that
there is anything, any service or benefit that a debt
settlement company can offer one of our card
members that we can’t offer ourselves directly.’’);
ABA (O’Neill) Tr. at 96-97 (opining that debt
settlement providers are unnecessary because
consumers can obtain same options as the provider
and noting that interposition of debt settlement
providers hinders a creditor’s ability to inform
consumers of their options).
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collector will find agreeing to settle the
account is advantageous.
Given this information deficit, the
Commission intends that the disclosures
in proposed Section 310.3(a)(1)(viii)(A)
and (B) will put consumers on notice
about the length of time it will take to
achieve the represented results. In
particular, the disclosures address the
fact that the timing and likelihood of
success may be, as is generally the case
for debt settlement, entirely contingent
on the consumer’s ability to accumulate
sufficient funds and to become
sufficiently delinquent for settlement. In
the case of a consumer who has six
outstanding accounts to be included in
the debt settlement plan, each with
balances of between $4,000 and $8,000,
for example, a debt settlement provider
would be required to explain the
anticipated length of the entire program
and also the specific time frame under
which each debt included in the
program is expected to be settled to
comply with Section 310.3(a)(1)(viii)(A).
In so doing, the debt relief provider
must disclose the fact that negotiations
will not take place with all creditors
simultaneously, but rather seriatim, if
such is the case. To comply with
Section 310.3(a)(1)(viii)(B), the debt
settlement provider or telemarketer
would have to disclose the specific
amount or percentage of money that
must be accumulated before an offer of
settlement could be made to the first
creditor or debt collector and that
additional monies would have to
accumulate to make an offer to a second
creditor or debt collector, and so on.
These disclosures will help a
consumer to understand not only the
time commitment required for the plan
to achieve its full effect, but also that
each debt brought into the program
would likely be settled one by one, and
not as part of a single negotiation, if that
is the case. Further, they will make clear
that the debt relief is conditioned upon
the consumer saving enough money to
make a settlement offer. Awareness of
these key facets of the debt relief
program, together with the information
required to be disclosed by proposed
Section 310.3(a)(viii)(E) regarding
failure to make timely payments, will
provide the consumer with material
information about the risks involved in
failing to make timely payments to
creditors for long periods of time, as
settlement negotiations may not begin
for months or even years, if ever.
Proposed Section 310.3(a)(1)(viii)(C)
would require telemarketers of debt
relief services to disclose that ‘‘not all
creditors or debt collectors will accept
a reduction in the balance, interest rate,
or fees a customer owes such creditor or
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debt collector.’’ The fact that some
creditors and debt collectors will not
participate in debt relief programs –
whether to offer concessions or accept a
lower balance repayment option – is
likely unknown to consumers.169
Similarly, consumers may be unaware
that even those creditors and debt
collectors that do not have a blanket
policy against debt relief will evaluate
each consumer’s circumstances
individually and may be unwilling to
grant favorable terms to a consumer
based on a variety of factors. Debt relief
providers often tout their ability to
obtain favorable outcomes for
consumers, representing that they have
special expertise or relationships with
creditors and debt collectors that give
them an edge in negotiations.170
Particularly in light of these claims in
advertising and telemarketing pitches,
and their significance to consumers, the
Commission believes that disclosure of
the fact that not all creditors or debt
collectors will participate in debt relief
plans is material to a consumer’s
decision whether to pay for debt relief
services.
Proposed Section 310.3(a)(1)(viii)(D)
would require disclosure ‘‘that pending
completion of the represented debt
relief services, the customer’s creditors
or debt collectors may pursue collection
efforts, including initiation of lawsuits.’’
Thus, to comply with this provision, a
telemarketer of debt relief services
would have to disclose that enrollment
alone will not stop creditors’ collection
efforts, including lawsuits. Indeed,
creditors and debt collectors may
continue to call a consumer pending
resolution of the debt and even proceed
with a lawsuit and later enforcement of
any judgment, such as through
169 See, e.g., CFA (Plunkett) Tr. at 101 (‘‘[T]here
is no guarantee . . . or reasonable chance of a
guarantee of a reduction in the amount of debt
owed by consumers who meet required conditions.
In fact, some creditors insist that they won’t
settle.’’); American Express (Flores) Tr. at 164
(‘‘[O]ur policy is not to . . . accept settlements from
debt settlement companies.’’); see also, e.g., Phil
Britt , Debt Settlement Companies Largely Ignored
by Banks, Inside ARM (Nov. 3, 2008)(noting
statement by Discover Financial Services
spokesman that ‘‘[w]e choose not to work with debt
settlement companies’’), available at
(www.insidearm.com/go/arm-news/debt-settlementcompanies-largely-ignored-by-banks).
170 See e.g., FTC v. Group One Networks, Inc., No.
8:09-cv-352-T-26-MAP (M.D. Fla. 2009) (amended
complaint) (alleging defendants claimed to have
close working relationships with over 50,000
creditors); FTC v. Select Pers. Mgmt., No. 07- 0529
(N.D. Ill. 2007) (alleging defendants claimed to be
affiliated with consumers’ credit card companies);
see also, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. 2006); FTC v. Better Budget
Fin. Servs., Inc., No. 04-12326 (WG4), Mem. Supp.
T.R.O. Mot. at 6 (D. Mass. 2004).
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garnishment.171 It is vital that
telemarketers of debt relief services
disclose this information because, in
many instances, consumers who seek
debt relief services are already behind
on payments and are regularly contacted
by creditors or collectors. Accordingly,
they may be motivated to seek debt
relief services, in part, as a means of
stopping such contacts. Thus, the fact
that debt relief services may fail to
achieve this result is material to a
consumer’s purchase decision.
Proposed Section 310.3(a)(1)(viii)(E)
would require disclosure that, ‘‘to the
extent that any aspect of the debt relief
service relies upon or results in the
customer failing to make timely
payments to creditors or debt collectors,
that use of the debt relief service will
likely adversely affect the customer’s
creditworthiness, may result in the
customer being sued by one or more
creditors or debt collectors, and may
increase the amount of money the
customer owes to one or more creditors
or debt collectors due to the accrual of
fees and interest.’’ Given the harm that
can accrue from missing even a few
payments, the Commission believes that
it is important to require a debt relief
provider to disclose the likely adverse
consequences of failing to make timely
payments to creditors. This is especially
important for consumers who are, in
fact, able to make monthly payments,
but who stop paying creditors and
instead fund a settlement account –
either because they are encouraged to do
so or because they simply cannot afford
to both make monthly payments and
pay fees to the debt settlement
company.172
If consumers stop paying their
creditors, their creditworthiness will
likely be harmed as a result.173 This fact
is likely material to a consumer’s
decision about whether to purchase debt
settlement services because it imposes a
significant cost on proceeding in this
manner – the risk that a consumer’s
ability to obtain credit in the future will
171 The FDCPA governs, among other things, debt
collectors’ communications with consumers and
provides consumers the right to request that a debt
collector cease communication. 15 U.S.C. 1692c.
Creditors collecting their own debts, however, are
not subject to this provision. See also supra Section
II.B.1, and notes 86-88.
172 See supra note 105 and accompanying text.
173 See CFA (Plunkett) Tr. at 102 (noting that the
length of time it takes to achieve settlement,
combined with withheld payments, has a negative
effect on consumers); see also Fair Isaac Corp,
Understanding Your FICO Score, at 7 (noting that
payment history is typically the most important
factor used to determine a consumer’s FICO score),
available at (www.myfico.com/Downloads/Files/
myFICO_UYFS_Booklet.pdf.)
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be negatively impacted.174 Another
serious and negative consequence that
may result from a consumer’s decision
to engage a debt relief service provider
is the accrual of late fees or interest on
their accounts. Finally, if payments are
missed, the likelihood of being sued by
one or more creditors may actually
increase.
The Commission recognizes that some
consumers considering debt relief are
unable to make payments, and may be
subject to late fees or other charges in
any event. However, the record shows
that, in a significant number of
instances, particularly in debt
settlement programs, consumers are
counseled to stop making payments to
their creditors in order to facilitate
settlement.175 In other cases, consumers
are misled regarding the use to which
their monthly payments will be put and
erroneously believe that money the debt
relief provider is making monthly
payments to creditors when this is not
the case.176 Thus, proposed Section
310.3(a)(1)(viii)(E) is designed to ensure
that, in cases where the debt relief
service relies upon or results in the
customer failing to make timely
payments to creditors or debt collectors,
the telemarketer of the debt relief
service discloses the likely negative
consequences – i.e., harm to
creditworthiness, an increase in the
amount owed and possible lawsuits.
Finally, proposed Section
310.3(a)(1)(viii)(F) would require that a
telemarketer of debt relief services
disclose ‘‘that savings a customer
realizes from use of a debt relief service
may be taxable income.’’ Participants at
the Workshop noted that many
consumers fail to understand that
savings realized from a debt relief
program may be considered taxable
income.177 If savings realized from debt
174 As frequently noted by the Commission, a
consumer’s credit score can impact the availability
of a wide variety of opportunities, including the
ability to obtain loans, find employment, or even
obtain affordable insurance. See, e.g., FTC , Need
Credit or Insurance? Your Credit Score Helps
Determine What You’ll Pay, available at
(www.ftc.gov/bcp/edu/pubs/consumer/credit/
cre24.shtm).
175 See, e.g., FTC v. Connelly, No. SA CV 06-701
DOC (RNBx) (C.D. Cal. 2006); FTC v. Jubilee Fin.
Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal 2002).
176 See FTC v. Debt-Set, Inc., No. 1:07-cv-00558RPM, Mem. Supp. Mot. T.R.O. at 8-9 (D. Colo. Mar.
20, 2007) (‘‘Defendants lead consumers to conclude
that, once enrolled, the Defendants in turn will
disburse consumers’ monthly payments to the
appropriate creditors every month.’’).
177 See Debt Settlement USA (Craven) Tr. at 91
(‘‘Amounts greater than $600 in savings obtained
through a settlement may be reported to the IRS.
Again, this has to be disclosed to consumers.’’);
American Credit Alliance (Franklin), Tr. at 223
(‘‘Unless they get that early disclosure that they
may have the tax consequence, they may opt for the
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relief programs may be considered
taxable income,178 then the financial
benefits of such programs may be
significantly limited. As a result, the
Commission believes that this fact is
material to a consumer’s decision about
whether to pursue debt relief and
should be disclosed to consumers.
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3) Application of Section 310.3(a)(2) to
Debt Relief Services: Prohibited
Misrepresentations
Section 310.3(a)(2) prohibits a seller
or telemarketer from making certain
prohibited misrepresentations of
material information. As with the
analysis above relating to Section
310.3(a)(1), the existing provisions of
Section 310.3(a)(2) establish the general
obligations of sellers and telemarketers
of debt relief services who are now, or
may be as a result of this rulemaking,
subject to the TSR. The subparts of
Section 310.3(a)(2) that are most likely
applicable to debt relief services
prohibit misrepresentations regarding
the total costs of services; any material
restriction to purchase, receive, or use
the services; any limitation about any
material aspect of the performance,
efficacy, nature, or central
characteristics of the services; the
seller’s refund policy; and a seller’s or
telemarketer’s affiliation with, or
endorsement or sponsorship by, any
person or government entity.179
Specifically, Section 310.3(a)(2)(i) of
the TSR prohibits misrepresentations
regarding the ‘‘total costs to purchase,
receive, or use, and the quantity of, any
goods or services that are the subject of
a sales offer.’’ As with the parallel
required disclosure of total costs
contained in Section 310.3(a)(1)(i), and
discussed above, the Commission
believes the prohibition of
misrepresentations regarding the cost of
debt relief services is critical to ensure
that consumers receive complete and
truthful information regarding the
monetary cost of the services offered.
While in many cases telemarketers of
debt relief services fail to disclose any
information about the total costs
– what sounds to be the better of the two, which
would be the debt settlement, which might not be
the best solution for them. So, there has to be some
sort of a disclosure that says look, this is it. If you’re
going to settle a debt for greater than $600, you’re
going to have an IRS tax consequence this year.’’).
178 IRS, Publication 525 - Taxable and
Nontaxable Income (Feb. 19, 2009), at 19-20
(‘‘Generally, if a debt you owe is canceled or
forgiven, other than as a gift or bequest, you must
include the canceled amount in your income.’’),
available at (www.irs.gov/pub/irs-pdf/p525.pdf).
179 See 16 CFR 310.3(a)(2)(i)-(iv), (vii). Section
310.3(a)(2)(vii) of the TSR prohibits
misrepresentations of ‘‘seller’s or telemarketer’s
affiliation with, or endorsement or sponsorship by,
any person or government entity.’’
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involved, in other instances
telemarketers misrepresent the costs.180
Deception involving the true costs of the
services, which often are significant, is
particularly harmful to consumers
whose financial situation already is
tenuous. Adherence to this requirement
by all sellers and telemarketers of debt
relief services is important to ensure
that consumers have truthful and
accurate information on which to base
their decisions about whether to use
such services.
Section 310.3(a)(2)(ii) of the TSR
prohibits misrepresentations regarding
‘‘any material restriction, limitation, or
condition to purchase, receive, or use
goods or services that are the subject of
a sales offer.’’ This provision, too, has a
parallel required disclosure, found at
Section 310.3(a)(1)(ii). Taken together
with Section 310.3(a)(2)(iii), which
prohibits misrepresentations regarding
‘‘any material aspect of the performance,
efficacy, nature, or central
characteristics of goods or services that
are the subject of a sales offer,’’ these
provisions would ensure that the
important aspects or features of offered
debt relief services are not
misrepresented to consumers in the
course of a telemarketing transaction.
Section 310.3(a)(2)(iv) of the TSR
prohibits misrepresentations regarding
‘‘any material aspect of the nature or
terms of the seller’s refund,
cancellation, exchange, or repurchase
policies.’’ For the reasons enunciated
above, in the section discussing the
parallel disclosure of debt relief services
sellers’ refund policies, this prohibited
misrepresentation protects consumers
by ensuring that they are not deceived
regarding the existence or terms of a
seller’s refund policies. Given the low
180 Debt relief providers also sometimes request
consumers’ billing information during the
telemarketing sales call or pressure them to return
payment authorization forms and signed contracts
as quickly as possible following the call. See, e.g.,
FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D.
Colo. 2007) (alleging ‘‘[c]onsumers who agree to
enroll . . . are sent an initial set of enrollment
documents from Debt Set Colorado. During their
telephone pitches, the defendants’ telemarkers also
exhort consumers to fill out the enrollment
documents and return the papers as quickly as
possible . . . . Included in these documents are forms
for the consumer to authorize direct withdrawals
from the consumer’s checking account, to identify
the amounts owed to various creditors, and a Client
Agreement.’’). Consequently, unauthorized
payments may automatically be taken from
consumers’ accounts without their consent. The
TSR currently prohibits telemarketers from charging
consumers’ accounts without first obtaining express
informed consent in all transactions, and it requires
express verifiable authorization in cases where a
consumer uses a payment method other than a
credit or debit card. See 16 CFR 310.3(a)(3); 16 CFR
310.4(a)(6). The proposed amended Rule would
apply these existing requirements to inbound debt
relief telemarketing calls, as well.
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success rates for all consumers who pay
telemarketers for debt relief plans and
the evidence showing consumers’
frustration regarding their inability to
receive refunds for these plans, this
provision provides essential protections
in the context of debt relief.
4) Proposed Amendments to Section
310.3(a)(2): Prohibited
Misrepresentations
The proposed Rule contains a new
misrepresentation prohibition to
address specifically the sale of debt
relief services. While these specific
prohibited misrepresentations regarding
debt relief services are arguably covered
by the existing provision of Section
310.3(a)(2), as well as the broad
prohibition contained in Section
310.3(a)(4) against ‘‘[m]aking a false or
misleading statement to induce any
person to pay for goods or services,’’ the
Commission believes that expressly
including them in the proposed
amended Rule text provides the best
opportunity for stakeholders to evaluate
and comment on them.181 Further, the
Commission believes that setting forth
these requirements with specificity
provides greater clarity to debt relief
service providers subject to the TSR of
their obligations to ensure their claims
are truthful and non-deceptive.182
Accordingly, proposed Section
310.3(a)(2)(x) would prohibit
telemarketers of debt relief services from
making misrepresentations regarding
any material aspect of any debt relief
service, including, but not limited to:
∑ the amount of money or the
percentage of the debt amount that a
customer may save by using such
service;
∑ the amount of time necessary to
achieve the represented results;
181 Moreover, this decision is consistent with the
inclusion elsewhere in the Rule of specific
misrepresentations made in the sale of other goods
or services. See, e.g., 16 CFR 310.3(a)(2)(v)
(prohibiting certain misrepresentation in
connection with prize promotions); 16 CFR
310.3(a)(2)(vi) (prohibiting certain
misrepresentations in connection with investment
opportunities).
182 Claims made by debt relief providers must be
truthful and non-deceptive. To establish that a
claim is deceptive in violation of Section 5 of the
FTC Act, the Commission must prove that the
representation, omission, or practice is likely to
mislead consumers acting reasonably under the
circumstances and is material. See In re Cliffdale
Assocs., 103 F.T.C. 110 (1984). To be nondeceptive, specific, unqualified performance claims
made by marketers of debt relief services must be
true for the typical consumer who pays money to
enroll in a debt relief service. See FTC v. Five-Star
Auto Club, Inc., 97 F. Supp. 2d 502, 528-29
(S.D.N.Y. 2000) (holding that, in the face of express
earnings claims for multi-level marketing scheme,
it was reasonable for consumers to have assumed
the promised rewards were achieved by the typical
Five Star participant).
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∑ the amount of money or the
percentage of each outstanding debt that
the customer must accumulate before
the provider of the debt relief service
will initiate attempts with the
customer’s creditors debt collectors to
negotiate, settle, or modify the terms of
customer’s debt;
∑ the effect of the service on a
customer’s creditworthiness;
∑ the effect of the service on
collection efforts of the consumer’s
creditors or debt collectors;
∑ the percentage or number of
customers who attain the represented
results; and
∑ whether a service is offered or
provided by a nonprofit entity.
Proposed Section 310.3(a)(2)(x)
contains a prohibition on
misrepresentations about ‘‘the amount
of money or the percentage of the debt
amount that a customer may save by
using such service,’’ which is intended
to ensure that consumers are not misled
regarding the potential financial benefits
of various debt relief services. The
Commission’s law enforcement
experience and consumer complaints
show that a pivotal claim made in most
debt relief telemarketing pitches is that
the offered plan can save the consumer
money, either by lowering monthly
payments or by eliminating debt
altogether.183 Thus, this prohibition will
help ensure that consumers are not
misled regarding this fundamental
characteristic of the offered services.
Proposed Section 310.3(a)(2)(x) would
also prohibit telemarketers of debt relief
services from misrepresenting ‘‘the
amount of time necessary to achieve the
promised results’’ and ‘‘the amount of
money or the percentage of each
outstanding debt that the customer must
accumulate before the provider of the
debt relief service will initiate attempts
with the customer’s creditors debt
collectors to negotiate, settle, or modify
the terms of customer’s debt.’’ As set
forth in detail above in the discussion
of Proposed Section 310.3(a)(1)(viii)(A)
and (B), consumers often have little
183 As noted above, the FTC has alleged deceptive
debt settlement operations often promise to reduce
consumer debt by large amounts. See, e.g., FTC v.
Debt-Set, Inc., No. 1:07-cv-00558-RPM (D. Colo.
2007) (promising to reduce amount owed to 50%
to 60% of amount at time of enrollment); FTC v.
Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal.
2006) (promising to reduce overall amount owed by
up to 40% to 60%). In other cases, the FTC has
alleged that defendants made deceptive promises to
lower consumer consumers’ monthly payments.
See, e.g., FTC v. Express Consolidation, No. 06-cv61851-WJZ (S.D. Fla. 2006); United States v. Credit
Found. of Am., No. CV 06-3654 ABC(VBKx) (C.D.
Cal. 2006); FTC v. Debt Mgmt. Found. Svcs., Inc.,
No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC v.
Integrated Credit Solutions, No. 06-806-SCB-TGW
(M.D. Fla. 2006).
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understanding of the mechanics of the
debt collection process and are often
deceived about the fact that many
sellers collect fees up-front before any
funds are saved to be used as payments
to creditors. As a result it would take
months, or even years, for a final
resolution of all of a consumer’s debts
to be achieved. Often, however,
telemarketers of these services tell
consumers that results can be achieved
more quickly.184 Consumers seeking
debt relief are often in exigent
circumstances, having exhausted their
financial resources and are eager to end
their debt problems. The Commission
believes that this prohibition against
misrepresenting the time necessary to
achieve the promised results will serve
two key purposes. First, it will prevent
consumer confusion about the time
commitment necessary to attain results,
and second, it will act as a check on
unscrupulous practices by purveyors of
debt relief services who might otherwise
misrepresent the speed with which
results can be achieved in order to
induce a consumer to enroll in a debt
relief plan.
Another provision of proposed
Section 310.3(a)(2)(x) would prohibit
misrepresentations regarding ‘‘the effect
of the service on a customer’s
creditworthiness.’’ Like the disclosure
required by proposed Section
310.3(a)(1)(viii)(E), discussed above, this
provision is designed to ensure that
consumers are not misled about the
negative effects that will likely result if
they fail to make timely payments to
their creditors.
Proposed Section 310.3(a)(2)(x) would
also prohibit a telemarketer from
misrepresenting the ‘‘effect of the
service on collection efforts of the
consumer’s creditors or debt collectors.’’
This provision, like the disclosure
required by proposed Section
310.3(a)(1)(viii)(D), discussed above,
would ensure that consumers are not
misled regarding the effect that
enrollment in a debt relief plan may
have on collection efforts.
Another prohibited misrepresentation
relates to ‘‘the percentage of customers
who attain the represented results.’’ As
noted above, success rates for debt relief
services appear to be low, even
184 See, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. 2006) (alleging that
defendant misrepresented that consumers could
pay off debt three to five times faster without
increasing monthly payments); FTC v. Integrated
Credit Solutions, No. 06-806-SCB-TGW (M.D. Fla.
2006) (alleging that defendants misrepresented that
debt relief would be achieved before consumers’
next billing cycle); FTC v. Better Budget Fin. Servs.,
Inc., No. 04-12326 (WG4) (D. Mass. 2004)(alleging
defendant told consumers it could shorten period
of time to pay off debts).
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according to industry-provided data.185
Given this fact, the Commission believes
that it is imperative that telemarketers of
debt relief services not mislead
consumers regarding the likelihood of
success if they enroll in such services.
In particular, this provision would
operate to curb misrepresentations that
state or imply that more customers have
attained the promised results than is
truly the case.
Finally, proposed Section
310.3(a)(2)(x) would prohibit
telemarketers of debt relief services from
misrepresenting ‘‘whether a service is
offered or provided by a nonprofit
entity.’’ This provision is particularly
relevant to entities that masquerade as
nonprofits, but in fact operate for their
own profit, or that of related entities.
The Commission has brought law
enforcement actions against such
entities, each of which represented that
it operated as a nonprofit and could
provide debt relief services – often
involving credit counseling or debt
negotiation – to consumers.186 As the
Commission has stated in testimony
before the Permanent Subcommittee on
Investigations of the Senate Committee
on Governmental Affairs, significant
harm to consumers may accrue from
misrepresentations regarding an entity’s
nonprofit status.187
5) Application of Section 310.3(a)(4):
Prohibited False or Misleading
Statements
In addition to the prohibited
misrepresentations contained in Section
310.3(a)(2), Section 310.3(a)(4) of the
TSR prohibits covered telemarketers
185 See supra notes 102-104; CFA (Plunkett) Tr.
at 102 (‘‘It appears to be a crap shoot. It’s not like
settlement doesn’t occur, but it does appear – there
does appear to be significant evidence that these
firms are greatly exaggerating the number of
settlements that do occur.’’).
186 See, e.g., FTC v. AmeriDebt, Inc., No. PJM 033317 (D. Md. 2003); FTC v. Debt Mgmt. Found.
Svcs., No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC
v. Integrated Credit Solutions, No. 06-806-SCB-TGW
(M.D. Fla. 2006); FTC v. Express Consolidation, No.
06-cv-61851-WJZ (S.D. Fla. 2006).
187 See Consumer Protection Issues in the Credit
Counseling Industry: Hearing Before the Permanent
Subcommittee on Investigations Senate Committee
on Governmental Affairs, 108 th Cong. 2d Sess.
(2004) (Testimony of the FTC) (‘‘[S]ome CCAs
appear to use their 501(c)(3) status to convince
consumers to enroll in their DMPs and pay fees or
make donations. These CCAs may, for example,
claim that consumers’ ‘donations’ will be used
simply to defray the CCA’s expenses. Instead, the
bulk of the money may be passed through to
individuals or for-profit entities with which the
CCAs are closely affiliated. Tax-exempt status also
may tend to give these fraudulent CCAs a veneer
of respectability by implying that the CCA is
serving a charitable or public purpose. Finally,
some consumers may believe that a ‘non-profit’
CCA will charge lower fees than a similar forprofit.’’), available at (www.ftc.gov/os/2004/03/
040324testimony.shtm).
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from ‘‘[m]aking a false or misleading
statement to induce any person to pay
for goods or services or to induce a
charitable contribution.’’188 Thus, this
provision acts as a catch-all prohibition
of misrepresentations and other
deceptive statements, some of which are
also captured by specific subsections of
Section 310.3(a)(2). Accordingly, it
prohibits a number of false
representations commonly observed in
the debt relief services industry,
including some specifically set forth in
proposed amended Section
310.3(a)(2)(x) above.
By way of illustration, the FTC has
brought cases against debt relief service
providers alleging violations of this
provision for misleading statements
made in connection with outbound
telemarketing, including statements that
the entity:
∑ will obtain a favorable settlement of
the consumer’s debt promptly or in a
specific period of time;189
∑ will stop or lessen creditors’
collection efforts against the
consumer;190
∑ will secure concessions, such as
interest rates, by specific amounts or
percentages;191
∑ that the provider has a close
relationship with the creditor;192
Under the proposed amended Rule,
debt relief service providers would be
prohibited from making these sorts of
misleading statements, and others
prohibited by existing Section
310.3(a)(4), in not only outbound, but
also inbound telemarketing transactions.
acts or practices and other abusive
telemarketing acts or practices.’’193
Section 310.4 of the TSR sets forth
telemarketing acts or practices deemed
abusive, together with provisions to
curb the deleterious effects these acts or
practices may have on consumers.
Compliance with the existing provisions
of Section 310.4 already is required for
outbound telemarketing calls offering
debt relief services and would be
required for inbound calls as well if the
proposed amendments to Section
310.6(a)(5) and (a)(6) are adopted.
The Rule delineates five categories of
abusive conduct: (1) abusive conduct
generally;194 (2) conduct related to the
pattern of calls, including the Rule’s Do
Not Call provisions;195 (3) violations of
the Rule’s calling time restrictions;196
(4) failure to make required oral
disclosures in the sale of goods or
services;197 and (5) failure to make
required oral disclosures in charitable
solicitations.198 The first of these
categories is at issue in this proceeding.
As discussed at considerable length in
the January 2002 NPRM,199 issued
pursuant to the initial review of the
TSR, the Commission has articulated an
analytical framework for implementing
its authority to proscribe abusive
telemarketing acts or practices.200 The
Telemarketing Act directs the
Commission to include in the TSR
provisions to address three specific
practices denominated by Congress as
‘‘abusive.’’201 However, the Act ‘‘does
not limit the Commission’s authority to
D. Section 310.4: Abusive Telemarketing
Acts or Practices
The Commission proposes to amend
Section 310.4 to prohibit a debt relief
service provider from requesting or
receiving any fee until it has provided
the customer with documentation that a
particular debt has, in fact, been
renegotiated, settled, reduced, or
otherwise altered. An overview of the
requirements of the Section and a
discussion of the proposed amendment
follow.
15 U.S.C. 6102(a)(1) (emphasis added).
16 CFR 310.4(a) (this category includes the
following acts or practices: threats, intimidation, or
the use of profane or obscene language; requesting
or receiving an advance fee for credit repair or
recovery services or the arrangement of a loan or
other extension of credit when the telemarketer
guarantees or represents a high likelihood of
success; disclosing or receiving, for consideration,
unencrypted consumer account numbers for use in
telemarketing; causing billing information to be
submitted for payment, directly or indirectly,
without the express informed consent of the
customer or donor; and failure to transmit Caller ID
information).
195 16 CFR 310.4(b).
196 16 CFR 310.4(c).
197 16 CFR 310.4(d).
198 16 CFR 310.4(e).
199 See TSR; Proposed Rule, 67 FR 4492 (Jan. 30,
2002).
200 See id. at 4510-4511.
201 15 U.S.C. 6102(a)(3) (these three delineated
practices are for any telemarketer to: (1)
‘‘[u]ndertake a pattern of unsolicited telephone calls
which the reasonable consumer would consider
coercive or abusive of such consumers right to
privacy; (2) make unsolicited phone calls to
consumers during certain hours of the day or night;
and (3) fail to promptly and clearly disclose to the
person receiving the call that the purpose of the call
is to sell goods or services and make such other
disclosures as the Commission deems appropriate,
including the nature and price of the goods and
services.).
1) Background
The Telemarketing Act authorizes the
Commission to promulgate rules
‘‘prohibiting deceptive telemarketing
16 CFR 310.3(a)(4).
See, e.g., FTC v. Nat’l Consumer Council, No.
SACV04-0474 CJC(JWJX) (C.D. Cal. 2004).
190 See, e.g., id.; FTC v. Group One Networks,
Inc., Case No. 8:09-cv-352-T-26-MAP (M.D. Fla.
2009) (amended complaint).
191 See, e.g., FTC v. Debt Mgmt. Found. Svcs.,
Inc., No. 04-1674-T-17-MSS (M.D. Fla. 2004).
192 See, e.g., FTC v. Group One Networks, Inc.,
Case No. 8:09-cv-352-T-26-MAP (M.D. Fla. 2009)
(amended complaint).
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189
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194
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address abusive practices beyond these
three practices legislatively determined
to be abusive.’’202
In determining which conduct should
be characterized by the TSR as abusive,
the Commission noted that each of the
statutorily-denominated abusive
practices implicate consumers’
privacy.203 Nevertheless, the plain
meaning of the term ‘‘abusive’’ suggests
that no such inherent limitation in the
meaning of the term constrains the
Commission in crafting the Rule.204
Thus, to give full effect to the statutory
mandate to protect consumers from
harmful telemarketing practices, the
Commission has used its authority to
prohibit abusive practices related to
telemarketing of credit repair services,
recovery services, and advance fee
loans. Although not rooted in privacy
protection, each of these services had
been the subject of significant numbers
of law enforcement actions and
consumer complaints and resulted in
demonstrated consumer harm.
As explained in the 2002 NPRM,
‘‘[w]hen the Commission seeks to
identify practices as abusive that are
less distinctly within [the ambit of
privacy], the Commission now thinks it
appropriate and prudent to do so within
the purview of its traditional unfairness
analysis as developed in Commission
jurisprudence.’’205 Thus, in considering
any amendment to Section 310.4 of the
TSR not relating to consumers’ privacy
rights, the Commission will determine
whether the conduct at issue meets the
criteria for unfairness. To make such a
showing, the Commission must
demonstrate that: 1) the conduct at issue
causes substantial injury to consumers;
2) the harm resulting from the conduct
is not outweighed by any countervailing
benefits; and 3) the harm is not
reasonably avoidable.206
2) Advance Fees for Debt Relief Services
as an Abusive Practice
It appears that requesting or receiving
payment of a fee for any debt relief
service before the seller has provided
See TSR; Proposed Rule, 67 FR at 4510.
See id.
204 The ordinary meaning of abusive is (1)
wrongly used; perverted; misapplied; catachrestic;
(2) given to or tending to abuse, (which is in turn
defined as improper treatment or use; application
to a wrong or bad purpose). See Webster’s
International Dictionary, Unabridged (1949).
205 See TSR; Proposed Rule, 67 FR at 4511.
206 15 U.S.C. 45(n) (codifying the Commission’s
unfairness analysis); see also Letter from the FTC
to Hon. Wendell Ford and Hon. John Danforth,
Committee on Commerce, Science and
Transportation, United States Senate, Commission
Statement of Policy on the Scope of Consumer
Unfairness Jurisdiction, reprinted in In re Int’l
Harvester Co., 104 F.T.C. 949, 1079, 1074 n.3 (1984)
(‘‘Unfairness Policy Statement’’).
202
203
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the customer with documentation that
the promised services have been
rendered meets the criteria for
unfairness, as is the case with credit
repair services, recovery services, and
advance fee loans, each of which is
subject to an advance fee ban under the
TSR.207 With respect to these services,
the Commission found that
telemarketers commonly take
consumers’ money for services that the
seller has no intention of providing and
in fact does not provide.208 Each of
these services had been the subject of
large numbers of consumer complaints
and enforcement actions, and in each
case caused substantial injury to
consumers.209 Taking money without
providing anything in return caused
substantial harm to consumers without
any countervailing benefits to
consumers or competition.210 Finally,
having no way to know these offered
services were illusory, consumers had
no reasonable means to avoid the harm
that resulted from accepting the
offers.211 Thus, an advance fee ban for
such services was found to meet the test
for unfairness.
At the Workshop, consumer advocates
and others argued that unless and until
a debt is settled, the job is incomplete
and it is therefore unfair for a provider
to request or receive a fee.212 These
207 In addition to the ban on advance fees for
credit repair in the TSR, the Credit Repair
Organizations Act expressly prohibits any credit
repair organization from charging or receiving ‘‘any
money or other valuable consideration for the
performance of any service which the credit repair
organization has agreed to perform for any
consumer before such service is fully performed.’’
15 U.S.C. 1679b(b).
208 See TSR; Final Rule, 68 FR 4580, 4614 (Jan.
29, 2003).
209 See id.
210 See id.
211 See id.
212 See CFA (Plunkett) Tr. at 106 (‘‘[T]here is
really no service that’s being offered until there is
a settlement. And just like credit repair
organizations are forbidden under the Credit Repair
Organizations Act from charging up-front fees for
services, we think there should be a prohibition on
up-front fees for services here because the major
service that’s being promised, the only service
consumers really want is a settlement. If you can’t
get a settlement, you shouldn’t have to pay a fee.’’);
see also NFCC (Binzel) Tr. at 33 (arguing that debt
settlement companies should be subject to strong
federal regulation, including a prohibition on the
collection of fees until actual services are provided);
NFCC (Binzel) Tr. at 40 (endorsing the idea that the
government should intervene to prohibit debt
settlement companies from collecting fees until
services have been provided); SCDCA (Lybarker) Tr.
at 223 (positing that there should not be any sort
of payment until activity begins on the account);
National Consumer Law Center, Inc., An
Investigation of Debt Settlement Companies: An
Unsettling Business for Consumers (2005), at 9 (‘‘It
is possible that the fee arrangements described
above would be justifiable if the companies actually
earned those fees. Unfortunately, it is not easy to
determine what the companies actually do to earn
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participants generally agreed that a ban
on the receipt of fees for debt settlement
services prior to the performance of
those services is essential to effect
consumer protection in this area.
Pending the receipt of public comment,
the Commission agrees with this view,
and information currently available to
the Commission indicates that other
debt relief services, including debt
negotiation and for-profit credit
counseling, should similarly be subject
to such a ban. The analysis supporting
the Commission’s current view is set
forth below.
Substantial Injury to Consumers. As
an initial matter, the information
available to the Commission from its
complaint data, its law enforcement
experience, as well as state enforcement
efforts, the Workshop record, and
additional independent research
conducted by Commission staff
indicates that collecting up-front fees for
debt relief services causes substantial
injury to consumers.213 Consumers
suffer monetary harm – often in the
hundreds or thousands of dollars –
when they pay in advance for services
that, in most cases, are never provided.
Further, in the case of debt settlement,
in order to pay these high fees,
consumers typically need to (and are
frequently encouraged to) stop paying
their creditors and therefore suffer
lasting injury to their creditworthiness.
These main categories of harm caused
are detailed below as follows:
(1) The low likelihood of success. At
the most fundamental level, it appears
that a ban on advance fees may be
justified in the telemarketing of debt
relief services because the information
currently available on the debt relief
industry indicates that, in the vast
majority of cases, consumers are
required to pay in advance for services
that, in most cases, are never rendered.
The information obtained through FTC
law enforcement actions against debt
relief providers suggests that most
consumers do not receive the promised
debt relief services. For example, in one
FTC case only 1.4% of consumers
enrolled in a debt settlement plan by the
defendants obtained the promised
these fees. As noted above, the debt settlement trade
association (USOBA) and companies we called have
either refused to speak with us or provided vague
responses.’’).
213 The injury caused by up-front fees applies
particularly to debt settlement. However, it appears
that, like debt settlement, other debt relief services,
such as for-profit credit counseling services,
commonly take consumers’ money in advance for
services that are almost never provided. For that
reason, the proposed Rule’s advance fee ban reaches
all providers of debt relief services.
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results.214 The New York Attorney
General recently filed cases against two
debt settlement companies alleging that,
respectively, these entities were
providing the represented services to
only 1% and 1/3% of their
consumers.215 This information is not
sufficiently rebutted by industry data to
the limited extent it has been
provided.216 Accordingly, based on the
current record available, the prevailing
debt settlement business model requires
consumers to pay in advance for
services that, according to available
data, in most cases, are never provided
to the vast majority of consumers.
Similarly, in other types of debt relief
services, including for-profit credit
counseling and debt negotiation, it
appears that advance fees are taken and
the represented services are never
provided in the majority of cases. A
primary concern regarding for-profit
credit counseling is that, after fees are
taken, the represented counseling
services are often not provided and,
instead, consumers are placed in DMPs
without regard to whether such plans
will be an appropriate means of
providing them debt relief.217 In cases
the Commission has brought against
providers of debt negotiation services,
advance fees are taken, but claims that
credit card interest rates can be reduced
turn out to be false.218
214 See FTC v. Nat’l Consumer Council, Inc., No.
SACV04-0474 CJC(JWJX) (C.D. Cal. 2004); see also
supra notes 102-104 (setting forth the low rates of
success characteristic of cases brought by the FTC
and the states against debt relief providers and
explaining that little probative empirical evidence
has been offered by industry members to the
contrary).
215 Press Release, Attorney General Cuomo Sues
Debt Settlement Companies for Deceiving and
Harming Consumers (May 20, 2009), available at
(www.oag.state.ny.us/media_center/2009/may/
may19b_09.html).
216 See supra notes 103-104.
217 See, e.g., FTC v. Integrated Credit Solutions,
No. 06-806-SCB-TGW (M.D. Fla. 2006); FTC v. Nat’l
Consumer Council, No. SACV04-0474 CJC(JWJX)
(C.D. Cal. 2004); FTC v. AmeriDebt, Inc., No. PJM
03-3317 (D. Md. 2003).
218 See, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR, App. for T.R.O. (W.D. Wash. Mar. 6,
2006) at 15 (‘‘Approximately four months’ worth of
consumer data obtained from Defendants show that
they failed to achieve interest rate reductions [to the
promised rate] on 99.5 percent of the accounts
reviewed and failed to achieve any interest rate
reductions at all in 80.4 percent of the accounts.’’);.
see also FTC v. Group One Networks, Inc., No. 8:09cv-352-T-26-MAP (M.D. Fla. 2009) (amended
complaint); FTC v. Select Pers. Mgmt., No. 07- 0529
(N.D. Ill. 2007). The Commission acknowledges that
debt negotiation services were not the focus of the
FTC’s September 2008 Workshop and, therefore,
that the current record with regard to this category
of service is based largely on the agency’s law
enforcement actions against debt negotiation
entities. Accordingly, the Commission invites
comments, including any data, demonstrating the
ability (or lack thereof) of debt negotiation entities
to secure the results they represent to consumers.
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(2) The significant burden on
consumers of front-loaded fees. As
discussed above in Section II, of the
three basic fee models in the debt
settlement industry, the front-end fee
model is the most prevalent. Under this
model, as much as 40% or more of the
fee is collected within the first three or
four months of enrollment, with the
remaining fee collected over a twelvemonth period.219 Collecting fees in
advance of providing the represented
services also appears to be the most
common business model in for-profit
credit counseling and debt
negotiation.220
As discussed above, substantial harm
accrues when debt relief providers
charge fees and then fail to provide the
represented services. The practice of
charging substantial up-front fees, as is
the case with many debt relief services,
is inherently inconsistent with the
purported goal of the services.
Specifically, debt settlement providers
represent settlement as a way to pay off
unsecured debts with a one-time lump
sum payment. However, given that
consumers to whom they market are
typically already delinquent or in
danger of becoming delinquent on their
payments to creditors, the practice of
taking substantial up-front fees before
any monies are saved for the purported
settlement forces many consumers –
who cannot pay both the debt
settlement provider and their creditors –
to stop making payments to creditors.
Additionally, once consumers realize
that the telemarketers have kept their
initial payments as a large up-front fee,
many then drop out of the program,
often with higher balances, among other
detrimental results, thereby suffering
substantial injury.221 At the Workshop,
See supra notes 89-92 and accompanying text.
See, e.g., FTC v. Debt Solutions, Inc., No. 060298 JLR (W.D. Wash. 2006) (alleging that
consumers paid an advance fee of between $329
and $629 before any debt negotiation was
attempted); FTC v. Integrated Credit Solutions, No.
06-806-SCB-TGW (M.D. Fla. 2006) (alleging that
defendants charged between $99 and $499 as an
initial fee for credit counseling services that were
not, in fact, provided).
221 See, e.g., FTC v. Edge Solutions, No. CV-074087 (E.D.N.Y Oct. 1, 2007) (complaint alleging that
‘‘[c]ontrary to Defendants’ representations,’’
consumers in numerous instances ‘‘have in fact
increased the amount of their debt by incurring late
fees, finance charges and overdraft charges, causing
their financial situation to worsen. In numerous
instances, as a result of Defendants’ services,
consumers’ credit reports include significant
negative information such as late payments, chargeoffs, collections, and garnishments.’’); see also FTC
v. Debt-Set, Inc., No. 07-558, Mem. Supp. Mot.
T.R.O. at 16-19 (D. Colo. Mar. 20, 2007) (alleging
that ‘‘[c]onsumers’ financial condition deteriorates
precipitously with hundreds, if not thousands, of
dollars in monthly payments lost to Defendants’’);
FTC v. Express Consolidation, No. 06-cv-61851WJZ, Pls. Mem. Law Supp. T.R.O. at 17 (S.D. Fla.
219
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even a representative from the industry
group, TASC, expressed concern about
the front-end fee model.222
In this regard, it is telling that nearly
all states have now adopted laws that
regulate the provision of some or all
debt relief services, and some of these
directly address the ability of a debt
relief service provider to take an upfront fee. Several of these laws ban forprofit debt settlement entirely,223 while
others prohibit the charging of up-front
fees.224 However, at present a larger
number of states instead allow debt
relief service providers to charge a small
up-front or set-up fee (i.e., less than one
hundred dollars), and then some
combination of the following: (1)
subsequent flat monthly fees for service;
or (2) a choice between flat monthly fees
for service or some set percentage (i.e.,
a percentage of the total debt enrolled in
the program or a percentage of the
amount by which the consumer’s debt is
reduced).225
The record indicates that the harm to
consumers from advance fees for debt
relief services is substantial because
they pay in advance for services that it
appears are only rarely rendered.
Further, the record suggests that
substantial fees – such as those
commonly charged for debt settlement –
are particularly onerous because they
Dec. 11, 2006) (alleging consumers paid up-front
fees and that savings claims ‘‘falsely report benefit
to the consumer from plans that actually will make
the consumer worse off’’); FTC v. Better Budget Fin.
Servs., Inc., No. 04-12326 (WG4), Pls. Mem. Law
Supp. T.R.O. at 8-9 (D. Mass. 2004) (alleging that
‘‘[t]ypically, consumers leave the program after
finding that defendants have never contacted their
creditors, nor done anything to stop creditors from
making harassing calls to consumers, as promised.
When consumers do terminate their contracts, they
often find that their overall debt has actually
increased because they owe interest and late fees
due to not paying creditors as required by
defendants’ program. Many consumers, prior to
entering the program, were able to pay their credit
accounts on time, but find that enrolling in
defendants’ debt management scheme caused their
financial situation to deteriorate. Some consumers
find their financial situation has deteriorated to the
point of their being forced to file bankruptcy.’’).
222 TASC (Young) Tr. at 183 (arguing that fees
should be ‘‘spread out over no less than half of the
length of the program’’ so the consumer can save
money to pay creditors).
223 See, e.g., Conn. Gen. Stat. § 36A-655 et seq.;
La. Rev. Stat. § RS 14:331 et seq., & 37:2581, et seq.;
N.D. Gen. Stat. § 13-06-01-03 & 13-07-01-07; Wyo.
Stat. § 33-14-101 et seq.
224 See, e.g., N.C. Gen. Stat § 14-423 et seq.
225 See, e.g., supra note 125. To the extent that
state laws permit, rather than mandate, that fees for
debt relief services be collected before the promised
goods or services are documented as provided,
there is no conflict with the proposed Rule, and
thus, no preemption. See 16 CFR 310.7(b) (‘‘Nothing
contained in this Section shall prohibit any attorney
general or other authorized state official from
proceeding in state court on the basis of an alleged
violation of any civil or criminal statute of such
state.’’).
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may actually impede the ultimate goal
of attaining debt relief for the consumer.
In addition, the recognition by state
legislatures of the need to regulate these
fees indicates that federal regulation of
fees for debt relief services may be
justified.226
Potential Countervailing Benefits. The
second prong of the unfairness test
requires a determination of whether the
harm to consumers is outweighed by
countervailing benefits to consumers or
competition.227 The inclusion of this
criteria signals the recognition that costs
and benefits attach to most business
practices. As the Commission
previously has stated, it will ‘‘not find
that a practice unfairly injures
consumers unless it is injurious in its
net effects.’’228
Representatives of the debt relief
industry have advanced several
arguments as to the countervailing
benefits of charging advance fees. First,
they have stated that cash flow is a
benefit of the up-front fee structure
prevalent in the industry and that
disallowing this fee method would limit
new entrants to the industry.
Specifically, debt settlement industry
representatives argue that allowing only
back-end fees would be an
unsustainable business model and that
no new companies would enter the
market, which would reduce
competition.229
226 See supra notes 121, 125; see, e.g., Illinois
Attorney General, Press Release, Attorney General
Madigan Sues Two Debt Settlement Firms (May 4,
2009) (encouraging ‘‘consumers in financial trouble
to consider credit counseling instead of debt
settlement services’’ and ‘‘to look for credit
counseling services that charge modest fees and
provide true financial and budget counseling based
on a consumer’s personal circumstances’’),
available at (www.illinoisattorneygeneral.gov/
pressroom/2009_05/20090504.pdf).
227 Unfairness Policy Statement at 1073 (‘‘The
Commission also takes account of the various costs
that a remedy would entail. These include not only
the costs to the parties directly before the agency,
but also the burdens on society in general in the
form of increased paperwork, increased regulatory
burdens on the flow of information, reduced
incentives to innovation and capital formation, and
similar matters.’’); see also J. Howard Beales, The
FTC’s Use of Unfairness Authority: Its Rise, Fall,
and Resurrection, available at (www.ftc.gov/
speeches/beales/unfair0603.shtm) (noting that
‘‘[g]enerally, it is important to consider both the
costs of imposing a remedy (such as the cost of
requiring a particular disclosure in advertising) and
any benefits that consumers enjoy as a result of the
practice, such as the avoided costs of more stringent
authorization procedures and the value of consumer
convenience.’’).
228 Id. at 1075 (‘‘As we have indicated before, the
Commission believes that considerable attention
should be devoted to the analysis of whether
substantial net harm has occurred, not only because
that is part of the unfairness test, but also because
the focus on injury is the best way to ensure that
the Commission acts responsibly and uses its
resources wisely.’’).
229 See, e.g., TASC (Young) Tr. at 186-87.
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Second, one debt settlement industry
association claims that their fees are
required to pay for labor or services
engaged in before settlement occurs.230
The debt relief provider must obtain
information about the consumer’s debts,
familiarize themselves with the
consumer’s finances, and call creditors
and/or debt collectors to ascertain
whether debt relief is possible for the
consumer. According to one participant
at the Commission’s workshop, such an
effort can involve numerous phone calls
to the creditor.231 If the creditor or debt
collector agrees to provide some kind of
debt relief, the telemarketers must
coordinate the execution of the debt
relief, which may include, for example,
arranging the debt management plan
terms, ensuring the savings or transfer of
funds for settlement, and receipt of
appropriate documentation of
completed services. These operating
costs must be recovered for the firm to
remain solvent, and under the
prevailing model whereby these
providers operate on a for profit basis,
the costs are likely recovered
substantially in the form of up-front
fees.
Third, industry representatives have
expressed concern that if they complete
services before receiving payment, they
may become one of their clients’
creditors.232 Because their customer
base, to a large extent, is comprised of
financially distressed consumers with
limited ability to pay their current
debts, they argue that ensuring that the
debt relief firm can obtain payment for
services dictates that the fees are
collected up-front.
Based on the evidence in the record
at this time, it appears that insufficient
empirical data have been presented to
substantiate that these purported
benefits outweigh what appears to be
substantial harm to consumers. With
regard to the possible curtailment of
competition if an advance fee ban is
imposed, the Commission acknowledges
that, at least conceivably, such a
prohibition could increase the costs
incurred by any legitimate providers of
debt relief services, make it impossible
for some firms to continue to exist, and
reduce the ability of new firms to enter
the market. For example, additional
capitalization, in the form of borrowing
230 See TASC, Study on the Debt Settlement
Industry (2007), at 6 (‘‘Debt settlement companies
do not simply negotiate the debts at the beginning
of the contract and act as a repayment collection
clearinghouse for the creditors, as is the case with
credit counseling agencies. Debt settlement
companies must negotiate and actively monitor the
creditor’s activities with respect to their client’s
accounts throughout the length of the program.’’).
231 See Debt Settlement USA (Craven) Tr. at 113.
232 See, e.g., TASC (Young) Tr. at 185.
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or investment, may be necessary for
firms who would otherwise have relied
upon advance fees for cash flow.233 If
existing providers’ costs are increased,
they could be forced to increase the
prices they charge consumers for their
services in order to remain solvent.
However, the record lacks empirical
data on whether debt relief companies
actually provide the debt relief as
represented to consumers. In fact, the
federal and state law enforcement
record demonstrates that few, if any
consumers who pay upfront fees,
receive any benefits from the advance
fee practice. Thus, any increase in costs
resulting from the advance fee ban
would be unlikely to outweigh the
consumer injury resulting from the
current fee practice.
Moreover, while the Commission
acknowledges that debt relief services
may have labor and operating costs, it
notes that the actual benefit of allowing
entities to recover these costs largely
rests on their ability to deliver
represented results – an ability that still
remains largely unsupported by the
record. In addition, industry has
conceded that a large portion of its
purported operating costs are actually
devoted to marketing, and not provision
of services to consumers.234 Finally, the
proposed Rule’s allowance for
legitimate, third-party escrow services is
intended to ensure that debt relief
service entities will be able to obtain
payment if, and once, they have
completed their represented services.
Reasonably Avoidable Harm. The
third and final prong of the unfairness
analysis precludes a finding of
unfairness in cases where the injury is
one that consumers can reasonably
avoid.235 The extent to which a
consumer may reasonably avoid injury
is determined in part by whether the
consumer can make an informed choice.
233 Some states already impose licensing and
bonding requirements on companies and thus
require some capitalization. See, e.g., Kan. Stat.
Ann. § 50-1116, et seq.; Me. Rev. Stat. Ann. Tit. 17
§ 701, et seq. & tit. 32 §§ 6171-82, 1101-03; S.C.
Code Ann. § 37-7-101, et seq.
234 As TASC has commented: ‘‘One of the
primary costs is the client acquisition. . . . Since the
concept of debt settlement is not well-known to the
public, debt settlement companies must spend more
time, effort and money marketing their services.
The lead cost for acquiring one debt settlement
client ranges from $300 to $400. Once the intake
costs associated with contacting the potential
clients and the overhead costs are factored into the
lead costs, the cost to acquire and set up a single
debt settlement client can range from approximately
$425 to $1,000. The data reveals that most debt
settlement companies report this cost at $700 to
$1,000 range. This necessitates debt settlement
companies to charge a greater portion of fees during
the initial phase of the program.’’ TASC, Study on
the Debt Settlement Industry (2007), at 4.
235 Unfairness Policy Statement at 1073.
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In this regard, the Unfairness Policy
Statement explains:
Normally we expect the marketplace
to be self-correcting, and we rely on
consumer choice – the ability of
individual consumers to make their
own private purchasing decisions
without regulatory intervention – to
govern the market. We anticipate that
consumers will survey the available
alternatives, choose those that are
most desirable, and avoid those that
are inadequate or unsatisfactory.
However, it has long been recognized
that certain types of sales techniques
may prevent consumers from
effectively making their own
decisions, and that corrective action
may then become necessary. Most of
the Commission’s unfairness matters
are brought under these
circumstances. They are brought, not
to second-guess the wisdom of
particular consumer decisions, but
rather to halt some form of seller
behavior that unreasonably creates or
takes advantage of an obstacle to the
free exercise of consumer
decisionmaking.236
Consumers seeking debt relief
services are unable reasonably to avoid
the injury caused by the payment of upfront fees because business practices
prevalent among debt relief service
providers make it impossible for
consumers to know the offered services
are illusory. Relying on the
representations made in advertisements
and in telemarketing calls, these
vulnerable consumers expect to receive
the promised services from those who
purport to be experts and have no way
of knowing that the promised services
are almost never provided.237 Further,
deceptive representations and
inadequate disclosures about fees and
their timing leave consumers unaware
that the bulk of fees will be collected as
up-front payments.238 As a result, in
many instances, consumers do not even
anticipate that they will be paying fees
before settlements are achieved.
Thus, the Commission proposes a ban
on advance fees for the provision of debt
relief services. As described above, the
practice appears to meet the statutory
test for unfairness because it appears to
cause significant harm to consumers
that is not outweighed by countervailing
benefits to consumers or competition,
Id.
See Summary of Prepared Remarks of
Commissioner Roscoe B. Starek, III, FTC,
Advertising and Promotion Law 1997 (July 25,
1997) (‘‘In assessing whether injury is reasonably
avoidable, the Commission looks at how susceptible
the affected audience may be to the act or practice
in question.’’).
238 See supra note 161.
236
237
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and the harm is not reasonably
avoidable.
Accordingly, proposed amended Rule
Section 310.4(a)(5) would prohibit:
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Requesting or receiving payment of
any fee or consideration from a person
for any debt relief service until the
seller has provided the customer with
documentation in the form of a
settlement agreement, debt
management plan, or other such valid
contractual agreement, that the
particular debt has, in fact, been
renegotiated, settled, reduced, or
otherwise altered.239
The focus of the provision is to
prevent a seller or telemarketer from
charging a fee in advance of completion
of represented services.
The Commission intends for this
proposed amendment to apply to all of
the debt relief services described in this
Notice and encompassed by proposed
amended provision 310.2(m). With
regard to debt settlement, proposed
amended Section 310.4(a)(5) is intended
to prohibit up-front fees, and require
debt settlement entities to provide the
represented services – that is, to settle
a consumer’s debt – before collecting
any fee in connection with that debt.240
The Commission does not intend that
the advance fee ban be interpreted to
prohibit a consumer from using
legitimate escrow services – services
where funds are controlled by the
consumer – to save money in
anticipation of settlement, including
money that may eventually be used to
pay a debt relief service provider. Such
monies held in escrow are the
consumer’s property, held by a
fiduciary. However, the proposed
advance fee ban would prohibit any
debt relief provider from taking any fee
or consideration from funds held in
escrow until such time as the
represented services are delivered. At
such time, a fee proportional to the
work completed may be requested by
the debt settlement provider. In the
context of for-profit credit counseling,
the proposed amended Rule would
require that the provider successfully
provide the consumer with the
represented services, such as counseling
and enrollment in a DMP – with the
consent of both the consumer and his or
her creditors – before charging any
239 The provisions currently contained in
310.4(a)(5) - 310.4(a)(7) will be renumbered to
accommodate the new section 310.4(a)(5) and will
shift to 310.4(a)(6) - 310.4(a)(8), respectively.
240 Accordingly, if a consumer has more than one
debt enrolled in a debt settlement program,
amended Section 310.4(a)(5) would allow the debt
settlement entity to collect the fee associated with
each individual debt once it has settled that debt.
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fees.241 In the context of debt
negotiation, the proposed amended Rule
would require that the debt negotiation
provider successfully negotiate an
agreement between the consumer and
his or her creditor(s) to provide the
concession or result represented by the
debt negotiation entity (e.g., a lower
interest rate, lower monthly payments,
etc.).242
Moreover, in light of the abuses
observed in the debt relief services
industry, the proposed rule would
require providers to give consumers
proof that they have received the debt
relief services as contracted for or
promised. In the case of debt settlement,
this would require delivery of proof to
the customer that the accounts subject
to debt settlement have, indeed, been
successfully settled.243 The Commission
has learned that, presently, many
creditors prepare a written instrument
referred to as a ‘‘settlement in full’’ to
memorialize the settlement of a debt in
connection with a debt settlement
service provider. The Commission
intends for proposed amended Rule
Section 310.4(a)(5) to encompass not
only the ‘‘settlement in full’’ document,
but also such other legally-binding
documents as may be presently used by
other debt relief services or adapted in
the future. For, example, in the case of
for-profit credit counseling, an executed
DMP, accepted by each of the
consumers creditors as well as the
consumer, would evidence that the
proffered services had been successfully
completed. With regard to debt
negotiation, documentation that, for
example, a creditor has agreed to lower
the interest rate for a particular credit
card would suffice. These documents
would serve as objective proof to the
consumer that the promises or
241 As noted in Section II, CCAs commonly
charge consumers not only an initial setup fee, but
also periodic – usually monthly – fees throughout
the consumer’s enrollment in the DMP after the
consumer is enrolled. Proposed amended Rule
Section 310.4(a)(5) would prohibit CCAs from
charging periodic fees before the consumer has
enrolled in a DMP, but would not prevent
subsequent periodic fees taken for servicing the
account.
242 Although proposed amended Rule Section
310.4(a)(5) would prohibit a debt negotiator from
charging any fee until it has achieved the
represented results, if multiple accounts are to be
negotiated a proportional fee may be charged as
work on each account is completed.
243 See, e.g., USOBA at 8 (‘‘After the final
payment is processed by the creditor or collection
agency, a request for a confirmation letter is made
showing the settlement agreement amount has been
paid, along with the settlement agreement and
copies of payments to the creditor or collection
agency which serve as a record that the account has
been satisfied and no outstanding balance is
owed.’’).
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contracted services have, indeed, been
provided.
Section VIII of this Notice solicits
comments regarding this provision.
Specifically, as set forth in the questions
in Section VIII, the Commission seeks
input regarding an advance fee ban for
the debt relief industry that parallels the
advance fee loan ban.244 Under that
alternative formulation, sellers or
telemarketers of debt relief services
would be prohibited from requesting or
receiving payment of any fee or
consideration for debt relief services
only when the seller or telemarketer has
guaranteed or represented a high
likelihood of success in obtaining or
arranging the promised debt relief for a
person. In Section VIII, the Commission
seeks comments on the relative merits of
the two versions of the advance fee ban,
other possible alternatives, and the
impact on industry of this proposed
amendment.
E. Section 310.5: Recordkeeping
Section 310.5 of the Rule describes
the types of records sellers or
telemarketers must keep, and the time
period for retention. Specifically, this
provision requires that telemarketers
must keep for a period of 24 months: all
substantially different advertising,
brochures, scripts, and promotional
materials; information about prize
recipients; information about customers,
including what they purchased, when
they made their purchase and how
much they paid for the goods or services
they purchased; information about
employees; and all verifiable
authorizations or records of express
informed consent or express agreement
required to be provided or received
under this Rule.245
Although the provisions of this
section remain unchanged in the
proposed Rule, the operation of the
other proposed amendments may result
in some providers of debt relief services
being subject to this provision of the
TSR for the first time. As a result, the
Commission believes it prudent to
direct the attention of interested parties
to the recordkeeping provision of the
Rule, 16 CFR 310.5. Further, the
Commission solicits comments with
regard to the impact of this provision on
the business operations of providers of
debt relief services and responses to the
specific questions regarding this
provision in Section VIII of this Notice.
244
245
See 16 CFR 310.4(a)(4).
16 CFR 310.5.
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F. Section 310.6: Proposed Modification
to General Media and Direct Mail
Exemptions for Debt Relief Services
Section 310.6 sets forth the Rule’s
exemptions, which are designed to
ensure that legitimate businesses are not
unduly burdened by the Rule. Each is
justified by one of four factors: (1)
whether Congress intended a particular
activity to be exempt from the Rule; (2)
whether the conduct or business in
question is already the subject of
extensive federal or state regulation;246
(3) whether the conduct at issue lends
itself easily to the forms of abuse or
deception the Telemarketing Act was
intended to address; and (4) whether the
risk that fraudulent sellers or
telemarketers would avail themselves of
the exemption outweighs the burden to
legitimate industry of compliance with
the Rule.
Based on its law enforcement
experience and the information gleaned
from the Workshop, the Commission
proposes to modify the general media
exemption and the direct mail
exemption (Sections 310.6(b)(5) and
310.6(b)(6)) to make them unavailable to
telemarketers of debt relief services.247
246 One such exemption involves the sale of
franchises and business opportunities. See 16 C.F.R.
310.6(b)(2). When originally promulgated in 1995,
the TSR included an exemption for the sale of
franchises and business opportunities subject to the
Commission’s Rule entitled ‘‘Disclosure
Requirements and Prohibitions Concerning
Franchising and Business Opportunity Ventures,’’
16 C.F.R. Part 436. See TSR; Statement of Basis and
Purpose and Final Rule, 60 FR 43842, 43859 (Aug.
23, 1995). However, in 2007, the Commission took
the final step to separate the rule requirements
applicable to franchises from those applicable to
business opportunity ventures. Disclosure
Requirements and Prohibitions Concerning
Franchising and Business Opportunities; Final
Rule, 72 FR 15444 Mar. 30, 2007. Part 436 now
covers only franchises, while a newly-numbered
Part 437 preserves the text of the original rule in
so far as it covers business opportunity ventures.
The bifurcation of the original Franchise Rule
necessitates a non-substantive modification to the
language of TSR Section 310.6(b)(2) to clarify that
sales of franchises subject to the Franchise Rule, 16
C.F.R. Part 436, and business opportunities subject
to the Business Opportunities Rule, 16 C.F.R. Part
437, are exempt from the TSR. Any business
venture not covered either by Part 436 or Part 437
remains outside the scope of the exemption set
forth at TSR § 310.6(b)(2).
In addition, the Commission is conducting a
separate proceeding to consider amendments to
what is now designated Part 437, the Business
Opportunity Rule. See Business Opportunity Rule;
Proposed Rule, 73 FR 16110 (Mar. 26, 2008). The
proposed amendments would embody a more
streamlined regulatory approach and require far
fewer disclosures, while broadening the coverage of
the Business Opportunity rule to reach ventures
previously regulated by neither the Franchise Rule
nor the Business Opportunity Rule. If rules along
these lines are adopted, the Commission would
need to evaluate whether the final Business
Opportunity Rule would obviate the need for the
protections of the TSR.
247 Section 310.6(b)(3) would continue to exempt
telemarketing of debt relief services where the sale
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This treatment would parallel the
existing exceptions for investment
opportunities, business opportunities
other than business arrangements
covered by the Franchise Rule,248 credit
card loss protection plans, credit repair
services, recovery services, and advance
fee loans.249 Like debt relief services,
each of those services has been the
subject of significant numbers of
deceptive telemarketing campaigns that
capitalize on mass media or general
advertising to entice their victims to
place an inbound telemarketing call.
The Commission, using its authority
under Section 5 of the FTC Act, has
devoted significant law enforcement
resources to combating deceptive and
unfair practices by debt relief services
providers over the last several years.250
All indications are that the industry is
growing. Industry statistics suggest that
the number of firms offering debt
settlement services has increased in
recent years from 300 to over 1,000.251
It is reasonable to assume that this trend
will continue, given that increasing
numbers of consumers are in financial
distress and thus ripe for solicitation by
debt relief providers. The growth in the
industry has been accompanied by a rise
in the volume of complaints about
deceptive, unfair, and abusive practices
involving debt settlement. Recognizing
that telemarketing fraud perpetrated by
debt relief services providers is a
prevalent and growing phenomenon, the
Commission proposes to make the
general media advertising exemption
and the direct mail exemption
unavailable to sellers and telemarketers
of debt relief services. Otherwise, the
Commission believes that the proposed
amended Rule’s focus on debt relief
services may create some incentive for
unscrupulous sellers to market these
programs via general media advertising
or direct mail specifically to ensure that
their efforts are exempt from the Rule’s
coverage. The proposed modification to
the exemptions will ensure that sellers
and telemarketers who market these
goods and services would be required to
abide by the Rule regardless of the
medium used to advertise their services.
The Commission solicits comments
with regard to the impact of these
proposed amendments to Section 310.6
and responses to the specific questions
regarding this provision in Section VIII
of this Notice.
IV. Public Forum
of services is not completed, and payment or
authorization of payment is not required until after
a face-to-face sales presentation by the seller from
compliance with most provisions of the Rule.
248 The bifurcation of the Franchise Rule, see
supra note 246, necessitates a non-substantive
modification to the language of Sections 310.6(b)(5)
and (6). Specifically, the general media and direct
mail exemptions to the Rule (Sections 310.6(b)(5)
and (6), respectively) are amended to make clear
that those exemptions do not apply to calls initiated
by a customer or donor in response to an
advertisement relating to business opportunities
other than business arrangements covered by the
Franchise Rule or the Business Opportunity Rule.
249 Each of these categories is excepted from the
exemptions for both general media and direct mail
advertising. In addition, prize promotions are
excepted from the direct mail exemption.
250 See, e.g., FTC v. MCS Programs, LLC, No. C095380RJB (W.D. Wash 2009); FTC v. Group One
Networks, Inc., Case No. 8:09-cv-352-T-26-MAP
(M.D. Fla. 2009) (amended complaint); FTC v. Edge
Solutions, Inc., No. CV-07-4087 (E.D.N.Y. 2007);
FTC v. Express Consolidation, No. 06-cv-61851-WJZ
(S.D. Fla. 2006); FTC v. Debt-Set, Inc., No. 1:07-cv00558-RPM (D. Colo. 2007); FTC v. Select Personnel
Mgmt., Inc., No. 07-0529 (N.D. Ill. 2007); FTC v.
Integrated Credit Solutions, Inc., No. 06-806-SCBTGW (M.D. Fla. 2006); FTC v. Connelly, No. SA CV
06-701 DOC (RNBx) (C.D. Cal. 2006); United States
v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. 2006); FTC v. Debt Solutions,
Inc., No. 06-0298 JLR (W.D. Wash. 2006); FTC v.
Debt Mgmt. Found. Svcs., Inc., No. 04-1674-T-17MSS (M.D. Fla. 2004); FTC v. Nat’l Consumer
Council, No. SACV04-0474 CJC(JWJX) (C.D. Cal.
2004); FTC v. Better Budget Fin. Servs., Inc., No. 0412326 (WG4) (D. Mass. 2004); FTC v. Innovative
Sys. Tech., Inc., No. CV04-0728 GAF JTLx (C.D. Cal.
2004); FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D.
Md. 2003); FTC v. Jubilee Fin. Servs., Inc., No. 026468 ABC (Ex) (C.D. Cal 2002).
251 See Birnbaum, Jane, Debt Relief Can Cause
Headaches of Its Own, N.Y. Times, Feb. 9, 2008.
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FTC staff will conduct a public forum
to discuss the issues raised in this
NPRM and the written comments
received in response to this Notice. The
Commission will post the date, time,
and location of the public forum on its
website no later than 30 days after the
publication of this NPRM. The purpose
of the forum is to afford Commission
staff and interested parties an
opportunity to discuss issues raised by
the proposal and in the comments and,
in particular, to examine publicly any
areas of significant controversy or
divergent opinion that are raised in the
written comments. The forum is not
intended to achieve a consensus among
participants or between participants and
Commission staff with respect to any
issue raised in the comments.
Commission staff will consider the
views and suggestions made during the
forum, in conjunction with the written
comments, in formulating its final
recommendation to the Commission
regarding amendment of the TSR.
The forum will be open to the public,
and there is no fee for attendance. For
admittance to the building, all attendees
will be required to show a valid photo
identification, such as a driver’s license.
Pre-registration is not required for
attendees. Members of the public and
the press who cannot attend in person
may view a live webcast of the forum on
the FTC’s website. The proceedings will
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be transcribed, and the transcript will be
placed on the public record.
The forum venue will be accessible to
persons with disabilities. If you need an
accommodation related to a disability,
call Carrie McGlothin at (202) 326-3388.
Such requests should include a detailed
description of the accommodations
needed and a way to contact you if we
need more information. Please provide
advance notice of any needs for such
accommodations.
Commission staff will select a limited
number of parties from among those
who submit requests to participate to
represent the significant interests
affected by the issues raised in the
Notice. These parties will participate in
an open discussion of the issues,
including asking and answering
questions based on their respective
comments. In addition, the forum will
be open to the general public.
To the extent possible, Commission
staff will select parties to represent the
following interests: providers of debt
relief services; telemarketers, lead
generators, and aggregators; consumer
advocacy groups; federal and state law
enforcement and regulatory authorities;
and any other interests that Commission
staff may identify and deem appropriate
for representation. FTC staff will select
panelists based on the following criteria:
1) the party has expertise in or
knowledge of the issues that are the
focus of the workshop; 2) the party’s
participation would promote a balance
of interests represented at the workshop;
and 3) the party has been designated by
one or more interested parties (who
timely file requests to participate) as a
party who shares the interests of the
designator(s). Members of the general
public who attend the workshop may
have an opportunity to make brief oral
statements presenting their views on
issues raised in the NPRM. Oral
statements by members of the general
public will be limited on the basis of the
time available and the number of
persons who wish to make statements.
Parties interested in participating as
panelists must submit written
comments addressing the issues raised
in the NPRM, in addition to a formal
written request to participate in the
form and manner described above.
Parties must include in their request a
brief statement setting forth their
expertise or knowledge of the issues on
which the workshop will focus, as well
as their contact information, including,
if available: a telephone number,
facsimile number, and e-mail address to
enable the FTC to notify requesters
whether they have been selected to
participate.
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V. Communications by Outside Parties
to the Commissioners or Their Advisors
Written communications and
summaries or transcripts of oral
communications respecting the merits
of this proceeding from any outside
party to any Commissioner or
Commissioner’s advisor will be placed
on the public record.252
VI. Regulatory Flexibility Act
The Regulatory Flexibility Act of 1980
(‘‘RFA’’)253 requires a description and
analysis of proposed and final rules that
will have a significant economic impact
on a substantial number of small
entities.254 The RFA requires an agency
to provide an Initial Regulatory
Flexibility Analysis (‘‘IRFA’’)255 with
the proposed Rule and a Final
Regulatory Flexibility Analysis
(‘‘FRFA’’)256 with the final rule, if any.
The Commission is not required to make
such analyses if a rule would not have
such an economic effect.257
The Commission does not have
sufficient empirical data at this time
regarding the debt relief industry to
determine whether the proposed
amendments to the Rule may impact a
substantial number of small entities as
defined in the RFA.258 It is also unclear
whether the proposed amended Rule
would have a significant economic
impact on small entities. Thus, to obtain
more information about the impact of
the proposed rule on small entities, the
Commission has decided to publish the
following IRFA pursuant to the RFA and
to request public comment on the
impact on small businesses of its
proposed amended Rule.
See 16 CFR 1.26(b)(5).
5 U.S.C. 601-612.
254 The RFA definition of ‘‘small entity’’ refers to
the definition provided in the Small Business Act,
which defines a ‘‘small-business concern’’ as a
business that is ‘‘independently owned and
operated and which is not dominant in its field of
operation.’’ 15 U.S.C. 632(a)(1).
255 5 U.S.C. 603.
256 5 U.S.C. 604.
257 5 U.S.C. 605.
258 In response to a request for comments issued
in conjunction with the Workshop, the Commission
received no empirical data regarding the revenues
of debt relief companies generally, or debt
settlement companies specifically. One Workshop
commenter opined, without attribution, that the
vast majority of debt settlement companies have
fewer than 100 employees. See Able Debt
Settlement at 6 (‘‘[o]f the thousand plus or minus
companies whose business activities are related to
debt settlement, the estimates for the numbers of
companies and the numbers of individuals either
working for or affiliated with them are as follows:
Two percent consist of more than 100 individuals;
Eight percent consist of 25 to 100 individuals; and
the remaining Ninety percent consist of less than
25 individuals.’’).
252
253
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A. Description of the Reasons Why
Action by the Agency is Being
Considered
As described in Section III, above, the
proposed amendments are intended to
address consumer protection concerns
regarding telemarketing of debt relief
services and are based on evidence in
the record to date suggesting that
deceptive and abusive acts are pervasive
in telemarketing of debt relief services
to consumers.
B. Succinct Statement of the Objectives
of, and Legal Basis for, the Proposed
Amended Rule
The objective of the proposed
amended Rule is to curb deceptive and
abusive practices occurring in the
telemarketing of debt relief services. The
legal basis for the proposed
amendments is the Telemarketing Act.
C. Description and Estimate of the
Number of Small Entities to Which the
Proposed Amended Rule Will Apply
The proposed amendments to the
Rule will affect sellers and telemarketers
of debt relief services engaged in
‘‘telemarketing,’’ as defined by the Rule
to mean ‘‘a plan, program, or campaign
which is conducted to induce the
purchase of goods or services or a
charitable contribution, by use of one or
more telephones and which involves
more than one interstate telephone
call.’’259 Staff estimates that the
proposed amended Rule will apply to
approximately 2000 entities.
Determining a precise estimate of how
many of these are small entities, or
describing those entities further, is not
readily feasible because the staff is
unaware of published data that reports
annual revenue figures for debt relief
service providers.260 Further, the
Commission’s requests for information
about the number and size of debt
settlement companies yielded virtually
no information.261 The Commission
invites comment and information on
this issue.
259 16 CFR 310.2(cc) (in the proposed amended
Rule, this definition is renumbered as Section
310.2(dd)).
260 Directly covered entities under the proposed
amended Rule are classified as small businesses
under the Small Business Size Standards
component of the North American Industry
Classification System (‘‘NAICS’’) as follows: All
Other Professional, Scientific and Technical
Services (NAICS code 541990) with no more than
$7.0 million dollars in average annual receipts (no
employee size limit is listed). See SBA, Table of
Small Business Size Standards Matched to North
American Industry Classification System codes
(Aug. 22, 2008), available at (www.sba.gov/idc/
groups/public/documents/sba_homepage/
serv_sstd_tablepdf.pdf)
261 See Able Debt Settlement at 6.
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D. Description of the Projected
Reporting, Recordkeeping and Other
Compliance Requirements of the
Proposed rule, Including an Estimate of
the Classes of Small Entities which will
be Subject to the Requirement and the
Type of Professional Skills Necessary for
Preparation of the Report or Record
The proposed amended Rule would
impose disclosure and recordkeeping
burden within the meaning of the PRA,
as set forth in Section VII of this NPRM.
The Commission is seeking clearance
from the OMB for these requirements,
and the Commission’s Supporting
Statement submitted as part of that
process is being made available on the
public record of this rulemaking.
Specifically, the proposed amended
Rule would require specific disclosures
in telemarketing of debt relief
services,262 and it would subject
inbound debt relief service
telemarketing to the Rule’s
requirements, including the existing
disclosure and recordkeeping
provisions. In addition, the proposed
amended Rule would prohibit a seller or
telemarketer of debt relief services from
requesting or receiving a fee in advance
of providing the offered services.
The classes of small entities affected
by the amendments include
telemarketers or sellers engaged in acts
or practices covered by the Rule. The
types of professional skills required to
comply with the Rule’s recordkeeping,
disclosure, or other requirements would
include attorneys or other skilled labor
needed to ensure compliance. As noted
in the PRA analysis below, the total
estimated cost burden for all entities
subject to the proposed rule will be
approximately $967,436. The
Commission seeks further comment on
the costs and burdens of small entities
in complying with the requirements of
the proposed amended Rule.
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E. Identification, to the Extent
Practicable, of all Relevant Federal
Rules which may Duplicate, Overlap or
Conflict with the Proposed Amended
Rule
The FTC has not identified any other
federal statutes, rules, or policies
currently in effect which may duplicate,
overlap or conflict with the proposed
rule. However, several state laws do
regulate debt relief services.263 The
Commission invites comment and
information regarding any potentially
duplicative, overlapping, or conflicting
federal statutes, rules, or policies.
262
263
See Proposed Rule Section 310.3(a)(1)(viii).
See supra notes 120-125.
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F. Description of any Significant
Alternatives to the Proposed Rule
In drafting the proposed amended
rule, the Commission has made every
effort to avoid unduly burdensome
requirements for entities. The
Commission believes that the proposed
amendments that are specific to the debt
relief services industry – including the
newly proposed disclosures, prohibited
misrepresentations, and the advance fee
ban – are necessary in order to protect
consumers considering the purchase of
debt relief services. Similarly, at this
time the Commission is proposing to
extend the coverage of the existing
provisions of the Rule to inbound
telemarketing of debt relief services.
This amendment is designed to ensure
that in all telemarketing transactions to
sell debt relief services, consumers
receive the benefit of the Rule’s
protections. For each of these proposed
amendments, the Commission has
attempted to tailor the provision to the
concerns evidenced by the record to
date. On balance, the Commission
believes that the benefits to consumers
of each outweighs the costs to industry
of implementation.
The Commission considered, but
decided against, providing an
exemption for small entities in the
proposed amended Rule. The
protections afforded to consumers from
the proposed amendments are equally
important regardless of the size of the
debt relief service provider with whom
they transact. Indeed, small debt relief
service providers possess no intrinsic
characteristics that would warrant
exempting them from provisions, such
as the proposed debt relief disclosures.
The information provided in the
disclosures is material to the consumer
regardless of the size of the entity
offering the services. Similarly, the
protections afforded to consumers by
the advance fee ban are equally
necessary regardless of the size of the
entity providing the services. Thus, the
Commission believes that creating an
exemption for small businesses from
compliance with the proposed
amendments would be contrary to the
goals of the amendments because it
would arbitrarily limit their reach to the
detriment of consumers.
Nonetheless, the Commission has
taken care in developing the proposed
amendments to set performance
standards, which establish the objective
results that must be achieved by
regulated entities, but do not establish a
particular technology that must be
employed in achieving those objectives.
For example, the Commission does not
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specify the form in which records
required by the TSR must be kept.
The Commission seeks comments on
the ways in which the rule could be
modified to reduce any costs or burdens
for small entities.
VII. Paperwork Reduction Act
The Commission is submitting this
proposed amended Rule and a
Supporting Statement to OMB for
review under the Paperwork Reduction
Act (‘‘PRA’’).264 The recordkeeping and
disclosure requirements under the
proposed amendments to the TSR
discussed above constitute ‘‘collections
of information’’ for purposes of the
PRA.265 Accordingly, the Commission is
providing PRA burden estimates for
those requirements, which are set forth
below.
The proposed amendments would
require specific new disclosures in the
sale of a ‘‘debt relief service,’’ as that
term is defined in proposed Section
310.2(m), which would result in PRA
burden for all entities – both new and
existing respondents266 – that engage in
telemarketing of these services. In
addition, if the proposed amendments
are adopted, new respondents would be
subject to the existing provisions of the
TSR, including its general sales
disclosures and recordkeeping
provisions.267 Specifically, as a result of
the proposed exceptions to the general
media and direct mail exemptions,
entities that currently engage
exclusively in inbound telemarketing of
debt relief services, and thus are likely
exempt under the current Rule, would
be covered by the amended Rule. The
PRA burden of these requirements will
depend on various factors, including the
number of covered firms and the
percentage of such firms that conduct
inbound or outbound telemarketing.
The definition of ‘‘debt relief service’’
in the proposed Rule would include
debt settlement companies, for-profit
credit counselors, and debt negotiation
companies. Commission staff estimates
that approximately 2,000 entities sell
debt relief services and thus would be
covered by the Commission’s proposed
Rule.268 This includes existing entities
already subject to the TSR for which
there would be new recordkeeping or
disclosure requirements (‘‘existing
44 U.S.C. 3501-3521.
See 5 CFR 1320.3(c).
266 ‘‘Respondents’’ denote already existing
entities that have or will have, as a result of this
proceeding, recordkeeping and/or disclosure
obligations under the TSR.
267 See 16 CFR 310.3(a)(1); 16 CFR 310.5.
268 To err in favor of being over inclusive, staff
assumes that every entity that sells debt relief
services does so using telemarketing.
264
265
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respondents’’),269 as well as existing
entities that newly will be subject to the
TSR (‘‘new respondents’’).270 Staff has
arrived at this estimate by using
available figures obtained through
research and from industry sources of
the number of debt settlement
companies271 and the number of forprofit credit counselors.272 Although
these inputs suggest that an estimate of
2,000 entities might be overstated, staff
has used it in its burden calculations in
an effort to account for all entities that
would be subject to the proposed
amendments, including debt negotiation
companies, for which no reliable
external estimates are available.
Burden Statement:
Estimated Additional Annual Hours
Burden: 42,580 hours
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As explained below, the estimated
annual burden for recordkeeping
attributable to the proposed Rule
amendments, averaged over a
prospective 3-year PRA clearance, is
29,886 hours for all industry members
affected by the Rule. Although the first
year of compliance will entail setting up
269 Outbound telemarketing and non-exempt
inbound telemarketing of debt relief services are
currently subject to the TSR. Non-exempt inbound
telemarketing would include calls to debt relief
service providers by consumers in response to
direct mail advertising that does not contain
disclosures required by Section 310.3(a)(1) of the
Rule. See 16 CFR 310.6(b)(6) (providing an
exemption for ‘‘[t]elephone calls initiation by a
customer . . . in response to a direct mail solicitation
. . . that clearly, conspicuously, and truthfully
discloses all material information listed in
§ 310.3(a)(1) of this Rule . . . .’’).
270 Inbound telemarketing calls in response to
advertisements in any medium other than direct
mail solicitation are generally exempt from the
Rule’s coverage under the ‘‘general media
exemption.’’ 16 CFR 310.6(b)(5). Inbound
telemarketing calls in response to direct mail
advertisements are also exempt to the extent that
the direct mail pieces ‘‘clearly, conspicuously, and
truthfully disclose[] all material information listed
in § 310.3(a)(1) of this Rule.’’ 16 CFR 310.6(b)(6).
271 See Streitfeld, David, Debt Settlers Offer
Promises But Little Help, N.Y. Times, Apr. 19, 2009
(stating, without attribution, that ‘‘[a]s many as
2,000 settlement companies operate in the United
States, triple the number of a few years ago’’);
Birnbaum, Jane, Debt Relief Can Cause Headaches
of Its Own, N.Y. Times, Feb. 9, 2008 (noting that
‘‘[a] thousand such [debt settlement] companies
exist nationwide, up from about 300 a couple of
years ago, estimated David Leuthold, vice president
of the Association of Settlement Companies, which
has 70 members and is based in Madison, Wis.’’);
Able Debt Settlement at 5 (‘‘At the time of this FTC
Workshop there are nearly a thousand debt
settlement companies within the US and a few
companies servicing US consumers from outside
the US with operations in Canada, Mexico,
Argentina, India and Malaysia.’’); see also SIC Code
72991001 (‘‘Debt Counseling or Adjustment Service,
Individuals’’): 1,598 entities.
272 According to industry sources consulted by
Commission staff, there are believed to be fewer
than 100 for-profit credit counseling firms operating
in the United States.
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compliant recordkeeping systems,
burden will decline in succeeding years
as they will then have such systems in
place. The estimated burden for the
disclosures that the Rule requires,
including the newly proposed
disclosures relating to debt relief
services, is 12,694 hours for all affected
industry members. Thus, the total PRA
burden is 42,580 hours.
A. Number of Respondents
Based on its estimate that 2,000
entities sell debt relief services, and that
each of these entities engages in
telemarketing as defined by the TSR,
staff estimates that 879 new respondents
will be subject to the Rule as a result of
the proposed amendments. The latter
figure is derived by a series of
calculations, beginning with an estimate
of the number of these entities that
conduct inbound versus outbound
telemarketing of debt relief services.
This added estimate is needed to
determine how many debt relief service
providers are existing respondents and
how many are new respondents, the
distinction being relevant because their
respective PRA burdens will differ.
Staff is unaware of any source that
directly states the number of outbound
or inbound debt relief telemarketers;
instead, estimates of these numbers are
extrapolated from external data.
According to the DMA, 21% of all direct
marketing in 2007 was by inbound
telemarketing and 20% was by
outbound telemarketing.273 Using this
relative weighting, staff estimates that
the number of inbound debt relief
telemarketers is 1,024 (2,000 x 21 ÷ (20
+ 21)) and the number of outbound
telemarketers is 976 (2,000 x 20 ÷ (20 +
21).
Of the estimated 1,024 entities
engaged in inbound telemarketing of
debt relief services, an estimated 217
entities conduct inbound debt relief
telemarketing through direct mail; the
remaining 807 entities do so through
general media advertising and would
thus far largely be exempt from the
Rule’s current requirements.274 Of the
217 entities using direct mail, staff
estimates that 72, approximately onethird, make the disclosures necessary to
exempt them from the Rule’s existing
273 See Direct Marketing Association Statistical
Fact Book 17 (30 th ed. 2008).
274 According to the DMA, 21.2% of annual U.S.
advertising expenditures for direct marketing is
through direct mail; the remaining 78.8% is through
all other forms of general media (e.g., newspapers,
television, Internet, Yellow Pages). See Id. at 11.
Thus, applying these percentages to the above
estimate of 1,024 inbound telemarketers, 217
entities (21.2%) advertise by direct mail and 807
(78.8%) use general media.
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requirements.275 Thus, an estimated 879
entities (807 + 72) are new respondents
that will be newly subject to the TSR
and its PRA burden, including burden
derived from the new debt relief
disclosures.
The remaining 145 entities (217 - 72)
conducting inbound telemarketing for
debt relief through direct mail would be
existing respondents because they
receive inbound telemarketing calls in
response to direct mail advertisements
that do not make the requisite
disclosures to qualify for the direct mail
exemption.276 The estimated 976
entities conducting outbound
telemarketing of debt relief services are
already subject to the TSR and thus, too,
would be existing respondents.
Accordingly, an estimated 1,121
telemarketers selling debt relief services
would be subject only to the additional
PRA burden imposed by the newly
proposed debt relief disclosures in
proposed amended Rule Section
310.3(a)(1)(viii).
B. Recordkeeping Hours
Staff estimates that in the first year
following promulgation of the proposed
amended Rule, it will take 100 hours for
each of the 879 new respondents
identified above to set up compliant
recordkeeping systems. This estimate is
consistent with the amount of time
allocated in other PRA analyses that
have addressed new entrants, i.e., newly
formed entities subject to the TSR.277
The recordkeeping burden for these
entities in the first year following the
proposed amended Rule’s adoption is
87,900 hours (879 new respondents x
100 hours each). In subsequent years,
when TSR-compliant recordkeeping
systems will, presumably, have already
been established, the burden for these
entities should parallel the one hour of
ongoing recordkeeping burden staff has
previously estimated for existing
respondents under the Rule.278 Thus,
annualized over a prospective three-year
PRA clearance period, cumulative
annual recordkeeping burden for the
879 new respondents would be 29,886
hours (87,900 hours in Year 1: 879
hours for each of Years 2 and 3). Burden
275 The apportionment of one-third is a
longstanding assumption stated in past FTC
analyses of PRA burden for the TSR. See, e.g.,
Agency Information Collection Activities, 74 FR
25540, 25543 (May 28, 2009); Agency Information
Collection Activities, 71 FR 28698, 28700 (May 17,
2006). No comments have been received to date
with an alternative apportionment or reasons to
modify it.
276 16 CFR 310.6(b)(6).
277 See, e.g., Agency Information Collection
Activities, 74 FR at 25542; Agency Information
Collection Activities, 71 FR at 28699.
278 Id.
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C. Disclosure Hours
As has been stated in prior FTC
analyses for the TSR under the PRA,
staff believes that in the ordinary course
of business a substantial majority of
sellers and telemarketers make the
disclosures the Rule requires because
doing so constitutes good business
practice.281 To the extent this is so, the
time and financial resources needed to
comply with disclosure requirements do
not constitute ‘‘burden.’’282 Moreover,
some state laws require the same or
similar disclosures as the Rule
mandates. Thus, the disclosure hours
burden attributable to the Rule is far less
than the total number of hours
associated with the disclosures overall.
Staff continues to assume that most of
the disclosures the Rule requires would
be made in at least 75 percent of
telemarketing calls even absent the
Rule.283
To determine the number of outbound
and inbound calls regarding debt relief
services, staff has combined external
data with internal assumptions. Staff
assumes that outbound calls to sell and
inbound calls to buy debt relief services
are made only to and by consumers who
are delinquent on one or more credit
cards.284 For simplicity, and lacking
specific information to the contrary,
staff further assumes that each such
consumer or household will receive one
outbound call and place one inbound
call for these services.
According to recently published
figures, 78% of U.S. households, or 91.1
million households, had one or more
credit cards at the end of 2008.285 The
Federal Reserve Board reported in May
2009 that the delinquency rate for credit
cards had risen to 6.5%.286 Applying
this rate to the stated number of
households, 91.1 million, yields
5,921,500 consumers who will receive
and place a call for debt relief services
in a given year.
Because outbound calls are already
subject to the existing provisions of the
TSR, each such call will entail only the
incremental PRA burden resulting from
the new debt relief disclosures. For
inbound calls, however, there will be
new respondents in addition to existing
ones, and associated underlying
distinctions between current
exemptions applicable to direct
marketing via direct mail and those for
general media (discussed further below).
Accordingly, separate estimates are
necessary for inbound debt relief calls
attributable to each.
To determine the number of inbound
debt relief calls attributable to general
media advertising versus direct mail
advertising, staff relied upon the DMA
estimate that 21.2% of direct marketing
is done by direct mail287 and 78.8% of
direct marketing is done by general
media methods.288 Applying these
percentages to the above-noted estimate
of 5,921,500 inbound debt relief calls
Agency Information Collection Activities, 74
FR at 25542 (‘‘The Commission staff also estimates
that 75 new entrants per year would need to spend
100 hours each developing a recordkeeping system
that complies with the TSR for an annual total of
7,500 burden hours.’’). The term ‘‘new entrant’’
denotes an entity that has not yet, but may in the
future come into being.
280 Id.
281 See, e.g., id. (‘‘Staff believes that in the
ordinary course of business a substantial majority
of sellers and telemarketers make the disclosures
the Rule requires because to do so constitutes good
business practice.’’).
282 16 CFR 1320.3(b)(2).
283 See, e.g., Agency Information Collection
Activities, 74 FR at 25543; Agency Information
Collection Activities, 71 FR at 28699. Accordingly,
staff has continued to estimate that the hours
burden for most of the Rule’s disclosure
requirements is 25 percent of the total hours
associated with disclosures of the type the TSR
requires.
284 By extension upsells on these initial calls
would not be applicable. Moreover, staff believes
that few, if any, upsells on initial outbound and
inbound calls would be for debt relief.
285 See Woolsey, Ben and Schulz, Matt, Credit
Card Statistics, industry facts, debt statistics,
available at (www.creditcards.com/credit-cardnews/credit-card-industry-facts-personal-debtstatistics-1276.php).
286 FRB, Federal Reserve Statistical Release:
Charge Offs and Delinquency Rates on Loans and
Leases at Commercial Banks, available at
(www.federalreserve.gov/releases/chargeoff/
delallsa.htm) (reporting a 6.5% delinquency rate for
credit cards for the first quarter of 2009).
287 Supra note 274.
288 Id.
accruing to new entrants, 100 hours
apiece to set up new recordkeeping
systems compliant with the Rule, has
already been factored into the FTC’s
existing clearance from OMB for an
estimated 75 entrants per year, and is
also incorporated within the FTC’s
latest pursuit of renewed clearance for
the TSR under OMB Control No. 30840097.279
Staff believes that the 1,121 existing
respondents identified above will not
have recordkeeping burden associated
with setting up compliant
recordkeeping systems. These entities
are already required to comply with the
Rule, and thus should already have
recordkeeping systems in place. As
noted above, these existing respondents
will each require approximately one
hour per year to file and store records
required by the TSR. Here, too,
however, this recordkeeping task is
already accounted for in the FTC’s
existing PRA clearance totals and
included within the latest request for
renewed OMB clearance for the TSR.280
translates to 4,666,142 calls resulting
from general media advertising and
1,255,358 calls arising from direct mail.
Staff then estimated that 1/3 of inbound
direct mail debt relief calls, or 418,453
such calls, are currently exempt from
the TSR because they are in response to
direct mail advertising that makes the
requisite Section 310.3(a)(1) disclosures.
The remaining 2/3, or 836,905 inbound
direct mail calls, are non-exempt.
1) Existing respondents’ disclosure
burden
As discussed above in this NPRM, the
proposed amended Rule includes a new
provision, Section 310.3(a)(1)(viii),
which includes six disclosures specific
to providers of debt relief services. Staff
estimates that reciting these disclosures
in each sales call pertaining to debt
relief services will take 12 seconds.
For outbound calls, the disclosure
burden for existing entities from the
new debt relief disclosures is 4,935
hours [5,921,500 outbound calls
involving debt relief x 12 seconds each
(for new debt relief disclosures) x 25%
TSR burden].
Similarly, currently non-exempt
inbound calls – inbound calls placed as
a result of direct mail solicitations that
do not include the Section 310.3(a)(1)
disclosures – will only entail the
incremental PRA burden resulting from
the new debt relief disclosures. As
noted above, this totals 836,905 such
calls each year. The associated
disclosure burden for these calls would
be 697 hours (836,905 non-exempt
direct mail inbound calls x 12 seconds
for debt relief disclosures x 25% burden
from TSR).
Thus, the total disclosure burden
under the proposed amended Rule for
all existing respondents is 5,632 hours
(4,935 hours for entities conducting
outbound calls + 697 hours for entities
conducting inbound, non-exempt
telemarketing).
2) New respondents’ disclosure burden
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New respondents – those currently
exempt from the Rule’s coverage as a
result of the direct mail or general
media exemptions for inbound calls –
will incur disclosure burden not only
for the debt relief disclosures in
proposed Section 310.3(a)(1)(viii), but
also for the existing general disclosures
for which such entities will newly be
responsible.289
As noted above, inbound calls
responding to debt relief services
advertised in general media are
289 See Agency Information Collection Activities,
74 FR at 25542.
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currently exempt from the Rule.290 The
disclosure burden for these calls would
be 20 seconds each [8 seconds for
existing Section 310.3(a)(1) disclosures
+ 12 seconds for debt relief disclosures].
Applying this unit measure to the
estimated 4,666,142 inbound debt relief
calls arising from general media
advertising, the cumulative disclosure
burden is 6,481 hours per year
(4,666,142 inbound debt relief calls in
response to general media advertising x
20 seconds x 25% burden from TSR).
Applying the previously stated
estimates and assumptions, the
disclosure burden for new respondents
attributable to currently exempt
inbound calls tied to direct mail (i.e.,
currently exempt when the requisite
Section 310.3(a)(1) disclosures are
made), is 581 hours per year (418,453
exempt inbound direct mail calls x 20
seconds x 25% burden from TSR).
Thus, the total disclosure burden
attributable to the revised proposed
Rule is 12,694 hours (4,935 + 697 +
6,481 + 581).
Estimated Annual Labor Cost:
$905,726
Estimated Annual Non-Labor Cost:
$61,716
D. Recordkeeping Labor and Non-Labor
Costs
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1) Labor Costs
Assuming a cumulative burden of
87,900 hours in Year 1 (of a prospective
3-year PRA clearance for the TSR) to set
up compliant recordkeeping systems for
existing debt relief service providers
newly subject to the Rule (879 new
respondents x 100 hours each in Year 1
only), and applying to that a skilled
labor rate of $25/hour,291 labor costs
would approximate $2,197,500 in the
first year of compliance for new
respondents.292 As discussed above,
however, in succeeding years,
recordkeeping associated with the Rule
will only require 879 hours,
cumulatively, per year. Applied to a
290 This is so because, at present, no limitation
or exemption would limit use of the general media
exemption by those selling debt relief services via
inbound telemarketing. See 16 CFR 310.6(b)(5) (the
general media exemption, unlike the direct mail
exemption, is not conditional and does not
presently except from its coverage debt relief
services).
291 This rounded figure is derived from the mean
hourly earnings shown for computer support
specialists found in the National Compensation
Survey: Occupational Earnings in the United States
2007, U.S. Department of Labor released August
2008, Bulletin 2704, Table 3 (‘‘Full-time civilian
workers,’’ mean and median hourly wages). See
(www.bls.gov/ncs/ncswage2007.htm).
292 As discussed above, existing respondents
should already have compliant recordkeeping
systems and thus are not included in this
calculation.
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clerical wage rate of $14/hour, this
would amount to $12,306 in each of
those years. Thus, the estimated annual
labor costs for recordkeeping associated
with the revised proposed Rule,
averaged over a prospective 3-year
clearance period, is $740,704.
2) Non-Labor Costs
Staff believes that the capital and
start-up costs associated with the TSR’s
information collection requirements are
de minimis. The Rule’s recordkeeping
requirements mandate that companies
maintain records, but not in any
particular form. While those
requirements necessitate that affected
entities have a means of storage,
industry members should have that
already regardless of the Rule. Even if
an entity finds it necessary to purchase
a storage device, the cost is likely to be
minimal, especially when annualized
over the item’s useful life.
Affected entities need some storage
media such as file folders, electronic
storage media or paper in order to
comply with the Rule’s recordkeeping
requirements. Although staff believes
that most affected entities would
maintain the required records in the
ordinary course of business, staff
estimates that the previously
determined 879 new respondents newly
subject to the revised proposed Rule
will spend an annual amount of $50
each on office supplies as a result of the
Rule’s recordkeeping requirements, for a
total recordkeeping cost burden of
$43,950.
E. Disclosure Labor & Non-Labor Costs
1) Labor Costs
The estimated annual labor cost for
disclosures for under the revised
proposed Rule is $165,022. This total is
the product of applying an assumed
hourly wage rate of $13293 to the earlier
stated estimate of 12,694 hours
pertaining to general and specific
disclosures in initial outbound and
inbound calls.
2) Non-Labor Costs
Estimated outbound disclosure hours
(4,935) per above multiplied by an
estimated commercial calling rate of 6
cents per minute ($3.60 per hour) equals
$17,766 in phone-related costs.294
293 This rounded figure is derived from the mean
hourly earnings shown for telemarketers found in
the National Compensation Survey: Occupational
Earnings in the United States 2007, U.S.
Department of Labor released August 2008, Bulletin
2704, Table 3 (‘‘Full-time civilian workers,’’ mean
and median hourly wages). See (www.bls.gov/ncs/
ncswage2007.htm).
294 Staff believes that remaining non-labor costs
would largely be incurred by affected entities,
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The Commission invites comments
on: (1) whether the proposed collection
of information is necessary for the
proper performance of the functions of
the FTC, including whether the
information will have practical utility;
(2) the accuracy of the FTC’s estimate of
the burden of the proposed collection of
information; (3) ways to enhance the
quality, utility, and clarity of the
information to be collected; and (4)
ways to minimize the burden of
collecting information on those who
respond, including through the use of
appropriate automated, electronic,
mechanical, or other technological
collection techniques or other forms of
information technology, e.g., permitting
electronic submission of responses.
VIII. Questions for Comment
The Commission seeks comment on
various aspects of the proposed Rule.
Without limiting the scope of issues on
which it seeks comment, the
Commission is particularly interested in
receiving comments on the questions
that follow. In responding to these
questions, include detailed, factual
supporting information whenever
possible.
A. General Questions for Comment
Please provide comment on each
aspect of the proposed Rule, including
answers to the following questions.
(1) How would the proposed Rule
impact different entities or the provision
of different types of debt relief services?
Please provide as much detail as
possible. Useful information would
include information about the services
provided by particular entities or types
of entities, and how different entities
perform their services.
a. In particular, do entities differ in
how they currently collect their fees,
e.g., what payments are required before
the services are begun, what payments
are required while services are being
provided, and what payments are not
collected until after the work is
completed? Which providers of debt
relief services currently require
consumers to make some payment
before services are completely
provided? Which entities do and do not
require such payments? How much of
the total fee do the various providers
charge prior to completion of the
services being offered?
b. How do the various types of entities
measure their success in providing the
represented services and what level of
success are they able to achieve? (Please
regardless, in the ordinary course of business and/
or marginally be above such costs.
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provide data to support these
representations.)
(2) What would be the effect of the
proposed Rule changes (including any
benefits and costs), if any, on
consumers? Would the benefits to
consumers differ depending on the
service offered or the type of provider
offering it, and if so, how? What
evidence is there that consumers are or
are not misled in the promotion and sale
of different types of goods or services or
by different providers? Please provide as
much detail as possible.
(3) What would be the impact of the
proposed Rule changes (including any
benefits and costs), if any, on industry?
(4) What changes, if any, should be
made to the proposed Rule to increase
benefits to consumers and competition?
(5) What changes, if any, should be
made to the proposed Rule to decrease
any unnecessary cost to industry or
consumers?
(6) How would the proposed Rule
affect small business entities with
respect to costs, profitability,
competitiveness, and employment?
B. Questions on Proposed Specific
Provisions
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Section 310.2 – Definitions
(1) Does the definition of ‘‘debt relief
service’’ in proposed Section 310.2(m)
adequately describe the scope of the
proposed Rule’s coverage? If not, how
should it be modified? Is the proposed
definition accurate? Are there
alternative definitions that the
Commission should consider? Should
additional terms be defined, and, if so,
how? What would be the costs and
benefits of each suggested definition?
(2) Are there reasons to broaden the
definition of ‘‘debt relief service’’ to
include the word ‘‘product’’? Would the
addition of ‘‘products’’ allow the Rule to
reach additional deceptive and abusive
practices engaged in by sellers and
telemarketers of debt relief products and
services? Are there reasons to include
‘‘products’’ to ensure that the scope of
the definition is appropriately broad to
anticipate likely changes in the
marketplace? Why or why not?
(3) The definition of ‘‘debt relief
service’’ in proposed Section 310.2(m)
would apply to ‘‘any service
represented, directly or by implication,
to renegotiate, settle, or in any way alter
the terms of payment or other terms of
the debt between a consumer and one or
more unsecured creditors or debt
collectors.’’ (emphasis added). The
Commission has so limited the
provision in anticipation of covering
mortgage loan modification and
foreclosure rescue services under its
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new rulemaking authority with respect
to mortgage loans. As a result of this
determination, with a few exceptions,
only outbound telemarketing calls to
sell mortgage loan modification or
foreclosure rescue debt relief services
would be covered by the TSR. Is this
determination appropriate? Why or why
not?
(4) Should any entities encompassed
by the definition in proposed Section
310.2(m) be excluded or exempted from
this definition? If so, which entities?
Why or why not?
Section 310.3 –Deceptive telemarketing
acts or practices
(1) The proposed amended Rule
contemplates extending coverage of the
existing TSR disclosure and
misrepresentation provisions contained
in Section 310.3(a) to inbound debt
relief sales calls (as defined in the
proposal). Would this adequately
address the harms to consumers that
occur in the sale of debt relief services?
Why or why not?
(2) Proposed Section 310.3(a)(1)(viii)
has six required disclosures. For each
disclosure, please provide comment on
the following questions:
a. Is this disclosure appropriate to
address harms to consumers that occur
in the sale of debt relief services? If not,
why or why not? How could the
proposed amended Rule be modified to
better address such harms?
b. Should this provision be applicable
to all providers of debt relief services, or
should this provision be tailored to
apply only to certain debt relief
providers? Why or why not? If so, which
entities should be covered?
c. What would be the benefits to
consumers of this proposed
requirement?
d. What burdens would be imposed
on providers of debt relief services if
this requirement were adopted?
e. As a practical matter, how would
providers comply with the requirement?
Would it be necessary to provide
disclosures that were specific to the
situation of an individual consumer or
could the requirement be satisfied with
a generic disclosure that would be given
to all of the provider’s potential
customers? What would such a
disclosure look like?
f. Are there changes that could be
made to lessen the burdens without
reducing the benefits to consumers?
(3) Are there other disclosures that
should be included in the Rule to
address harmful practices in the sale of
debt relief services? If so, provide the
suggested disclosure and discuss the
relative costs and benefits to industry
and consumers of such a requirement.
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(4) Proposed Section 310.3(a)(2)(x)
prohibits misrepresentations of any
material aspect of a debt relief services,
and provides specific examples of such
prohibited misrepresentations. Is each
specified misrepresentation sufficiently
widespread to justify inclusion in the
Rule?
(5) Are there other prohibited
misrepresentations that should be
specified in the Rule to address harmful
practices in the sale of debt relief
services? If so, why?
(6) Does the proposed Rule need to be
modified in any way to better address
any misrepresentations or omissions,
and if so, what should those
modifications be?
Section 310.4 – Abusive telemarketing
acts or practices
(1) What has been the experience in
states that have regulated the fees that
debt relief providers can charge – for
example, allowing a limited initial or
set-up fee, and then limiting the fees
that can be charged while the services
are being provided? Have providers of
debt relief services been able to comply
with these restrictions and still operate
successfully in those states? What kinds
of providers have been able to do so?
Would it be appropriate for the
Commission to consider such an
approach? Why or why not? If providers
were permitted to collect such limited
fees, what fees should be permitted and
what limits should be established on
them?
(2) To what extent does proposed
Section 310.4(a)(5) prevent harm to
consumers that would not be eliminated
by the disclosure requirements in
proposed Section 310.3(a)(1) and
misrepresentation prohibitions in
proposed Section 310.3(a)(2)?
Alternatively, if you believe that
proposed Section 310.4(a)(5) would not
prevent any additional harms, please
explain why.
(3) Proposed Section 310.4(a)(5)
provides that payment may not be
requested or received until a seller
provides a customer with
‘‘documentation in the form of a
settlement agreement, debt management
plan, or other such valid contractual
agreement, that the particular debt has,
in fact, been renegotiated, settled,
reduced, or otherwise altered.’’ Is it
appropriate to require provision of these
documents before a covered entity can
request or receive payment of any fee or
consideration? In addition to those
listed in the proposed amended Rule or
described this Notice, are there other
documents that typically evidence the
completion of a debt relief service? Do
such documents adequately
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demonstrate that a consumer’s debt has
been successfully renegotiated, settled,
reduced, or otherwise altered? Is one
type of document preferable to another?
(4) Should any type or portion of fees
charged by entities offering debt relief
services be exempted from Section
310.4(a)(5)? If so, which fees – either by
type of entity providing the service or
by type of fee – should be exempted,
and why? Will entities that offer a
measurably beneficial service to
consumers be adversely affected by this
proposed Section? Why or why not?
Will covered providers find it is no
longer possible to provide particular
types of services if this requirement is
imposed? Which services will it no
longer be economic to provide and why
will it no longer be economic to provide
them?
(5) Would an alternative formulation
of an advance fee ban, such as the one
in Section 310.4(a)(4) of the existing
Rule (prohibiting requesting or receiving
a fee in advance only when the seller or
telemarketer has guaranteed or
represented a high likelihood of success
in obtaining or arranging the promised
services), be more appropriate than a
ban conditioned on the provision of the
promised goods or services? Why or
why not?
(6) Are there alternatives to an
advance fee ban exist that would
sufficiently address the problem of low
success rates in the debt settlement
industry? If so, please explain.
(7) As noted, the Commission does
not intend that the advance fee ban be
interpreted to prohibit a consumer from
using legitimate escrow services –
services controlled by the consumer – to
save money in anticipation of
settlement. Is it appropriate to allow the
use of such escrow services? Why or
why not?
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(1) No changes to Section 310.5 are
included in the proposed Rule, but the
application of the Rule to inbound debt
relief calls would require some sellers
and telemarketers to comply with these
requirements for the first time. What
would be the costs and benefits to
industry and consumers of this result?
Section 310.6 – Exemptions
(1) Proposed Sections 310.6(b)(5) and
310.6(b)(6) modify the general media
and direct mail inbound call
exemptions to make them unavailable to
telemarketers of debt relief services. Is
there a sufficient basis for this
modification? Why or why not?
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(1) As noted in this NPRM, it is not
readily feasible to determine a precise
estimate of how many small entities will
be subject to the proposed Rule. Please
provide any information which would
assist in making this determination.
(2) Identify any statutes or rules that
may conflict with the proposed Rule
requirements, as well as any other state,
local, or industry rules or policies that
require covered entities to implement
practices that comport with the
requirements of the proposed Rule.
(3) Do the prohibited practices in the
proposed Rule impose a significant
impact upon a substantial number of
small entities? If so, what modifications
to the proposed Rule should the
Commission consider to minimize the
burden on small entities?
IX. Proposed Rule
List of Subjects in 16 CFR Part 310
Telemarketing, Trade Practices
Therefore, as stated in the preamble,
the Federal Trade Commission proposes
to revise part 310 of title 16, Code of
Federal Regulations, to read as follows:
■
PART 310—TELEMARKETING SALES
RULE
Section Contents
§ 310.1 Scope of regulations of this part.
§ 310.2 Definitions.
§ 310.3 Deceptive telemarketing acts or
practices.
§ 310.4 Abusive telemarketing acts or
practices.
§ 310.5 Recordkeeping requirements.
§ 310.6 Exemptions.
§ 310.7 Actions by states and private
persons.
§ 310.8 Fee for access to the National Do
Not Call Registry.
§ 310.9 Severability.
Authority: 15 U.S.C. 6101-6108.
§ 310.1
Section 310.5 – Recordkeeping
requirements
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Regulatory Flexibility Act
Scope of regulations of this part.
This part implements the
Telemarketing and Consumer Fraud and
Abuse Prevention Act, 15 U.S.C. 61016108, as amended.
§ 310.2
Definitions.
(a) Acquirer means a business
organization, financial institution, or an
agent of a business organization or
financial institution that has authority
from an organization that operates or
licenses a credit card system to
authorize merchants to accept, transmit,
or process payment by credit card
through the credit card system for
money, goods or services, or anything
else of value.
(b) Attorney General means the chief
legal officer of a state.
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(c) Billing information means any data
that enables any person to access a
customer’s or donor’s account, such as
a credit card, checking, savings, share or
similar account, utility bill, mortgage
loan account, or debit card.
(d) Caller identification service means
a service that allows a telephone
subscriber to have the telephone
number, and, where available, name of
the calling party transmitted
contemporaneously with the telephone
call, and displayed on a device in or
connected to the subscriber’s telephone.
(e) Cardholder means a person to
whom a credit card is issued or who is
authorized to use a credit card on behalf
of or in addition to the person to whom
the credit card is issued.
(f) Charitable contribution means any
donation or gift of money or any other
thing of value.
(g) Commission means the Federal
Trade Commission.
(h) Credit means the right granted by
a creditor to a debtor to defer payment
of debt or to incur debt and defer its
payment.
(i) Credit card means any card, plate,
coupon book, or other credit device
existing for the purpose of obtaining
money, property, labor, or services on
credit.
(j) Credit card sales draft means any
record or evidence of a credit card
transaction.
(k) Credit card system means any
method or procedure used to process
credit card transactions involving credit
cards issued or licensed by the operator
of that system.
(l) Customer means any person who is
or may be required to pay for goods or
services offered through telemarketing.
(m) Debt relief service means any
service represented, directly or by
implication, to renegotiate, settle, or in
any way alter the terms of payment or
other terms of the debt between a
consumer and one or more unsecured
creditors or debt collectors, including,
but not limited to, a reduction in the
balance, interest rate, or fees owed by a
consumer to an unsecured creditor or
debt collector.
(n) Donor means any person solicited
to make a charitable contribution.
(o) Established business relationship
means a relationship between a seller
and a consumer based on:
(1) the consumer’s purchase, rental, or
lease of the seller’s goods or services or
a financial transaction between the
consumer and seller, within the
eighteen (18) months immediately
preceding the date of a telemarketing
call; or
(2) the consumer’s inquiry or
application regarding a product or
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service offered by the seller, within the
three (3) months immediately preceding
the date of a telemarketing call.
(p) Free-to-pay conversion means, in
an offer or agreement to sell or provide
any goods or services, a provision under
which a customer receives a product or
service for free for an initial period and
will incur an obligation to pay for the
product or service if he or she does not
take affirmative action to cancel before
the end of that period.
(q) Investment opportunity means
anything, tangible or intangible, that is
offered, offered for sale, sold, or traded
based wholly or in part on
representations, either express or
implied, about past, present, or future
income, profit, or appreciation.
(r) Material means likely to affect a
person’s choice of, or conduct regarding,
goods or services or a charitable
contribution.
(s) Merchant means a person who is
authorized under a written contract
with an acquirer to honor or accept
credit cards, or to transmit or process for
payment credit card payments, for the
purchase of goods or services or a
charitable contribution.
(t) Merchant agreement means a
written contract between a merchant
and an acquirer to honor or accept
credit cards, or to transmit or process for
payment credit card payments, for the
purchase of goods or services or a
charitable contribution.
(u) Negative option feature means, in
an offer or agreement to sell or provide
any goods or services, a provision under
which the customer’s silence or failure
to take an affirmative action to reject
goods or services or to cancel the
agreement is interpreted by the seller as
acceptance of the offer.
(v) Outbound telephone call means a
telephone call initiated by a
telemarketer to induce the purchase of
goods or services or to solicit a
charitable contribution.
(w) Person means any individual,
group, unincorporated association,
limited or general partnership,
corporation, or other business entity.
(x) Preacquired account information
means any information that enables a
seller or telemarketer to cause a charge
to be placed against a customer’s or
donor’s account without obtaining the
account number directly from the
customer or donor during the
telemarketing transaction pursuant to
which the account will be charged.
(y) Prize means anything offered, or
purportedly offered, and given, or
purportedly given, to a person by
chance. For purposes of this definition,
chance exists if a person is guaranteed
to receive an item and, at the time of the
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offer or purported offer, the telemarketer
does not identify the specific item that
the person will receive.
(z) Prize promotion means:
(1) A sweepstakes or other game of
chance; or
(2) An oral or written express or
implied representation that a person has
won, has been selected to receive, or
may be eligible to receive a prize or
purported prize.
(aa) Seller means any person who, in
connection with a telemarketing
transaction, provides, offers to provide,
or arranges for others to provide goods
or services to the customer in exchange
for consideration.
(bb) State means any state of the
United States, the District of Columbia,
Puerto Rico, the
Northern Mariana Islands, and any
territory or possession of the United
States.
(cc) Telemarketer means any person
who, in connection with telemarketing,
initiates or receives telephone calls to or
from a customer or donor.
(dd) Telemarketing means a plan,
program, or campaign which is
conducted to induce thepurchase of
goods or services or a charitable
contribution, by use of one or more
telephones and which involves more
than one interstate telephone call. The
term does not include the solicitation of
sales through the mailing of a catalog
which: contains a written description or
illustration of the goods or services
offered for sale; includes the business
address of the seller; includes multiple
pages of written material or
illustrations; and has been issued not
less frequently than once a year, when
the person making the solicitation does
not solicit customers by telephone but
only receives calls initiated by
customers in response to the catalog and
during those calls takes orders only
without further solicitation. For
purposes of the previous sentence, the
term ‘‘further solicitation’’ does not
include providing the customer with
information about, or attempting to sell,
any other item included in the same
catalog which prompted the customer’s
call or in a substantially similar catalog.
(ee) Upselling means soliciting the
purchase of goods or services following
an initial transaction during a single
telephone call. The upsell is a separate
telemarketing transaction, not a
continuation of the initial transaction.
An ‘‘external upsell’’ is a solicitation
made by or on behalf of a seller different
from the seller in the initial transaction,
regardless of whether the initial
transaction and the subsequent
solicitation are made by the same
telemarketer. An ‘‘internal upsell’’ is a
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solicitation made by or on behalf of the
same seller as in the initial transaction,
regardless of whether the initial
transaction and subsequent solicitation
are made by the same telemarketer.
§ 310.3 Deceptive telemarketing acts or
practices.
(a) Prohibited deceptive telemarketing
acts or practices. It is a deceptive
telemarketing act or practice and a
violation of this Rule for any seller or
telemarketer to engage in the following
conduct:
(1) Before a customer pays 295 for
goods or services offered, and before any
services are rendered, failing to disclose
truthfully, in a clear and conspicuous
manner, the following material
information:
(i) The total costs to purchase, receive,
or use, and the quantity of, any goods
or services that are the subject of the
sales offer;296
(ii) All material restrictions,
limitations, or conditions to purchase,
receive, or use the goods or services that
are the subject of the sales offer;
(iii) If the seller has a policy of not
making refunds, cancellations,
exchanges, orrepurchases, a statement
informing the customer that this is the
seller’s policy; or, if the seller or
telemarketer makes a representation
about a refund, cancellation, exchange,
or repurchase policy, a statement of all
material terms and conditions of such
policy;
(iv) In any prize promotion, the odds
of being able to receive the prize, and,
if the odds are not calculable in
advance, the factors used in calculating
the odds; that no purchase or payment
is required to win a prize or to
participate in a prize promotion and
that any purchase or payment will not
increase the person’s chances of
winning; and the no-purchase/nopayment method of participating in the
prize promotion with either instructions
on how to participate or an address or
local or toll-free telephone number to
which customers may write or call for
information on how to participate;
(v) All material costs or conditions to
receive or redeem a prize that is the
subject of the prize promotion;
295 When a seller or telemarketer uses, or directs
a customer to use, a courier to transport payment,
the seller or telemarketer must make the disclosures
required by § 310.3(a)(1) before sending a courier to
pick up payment or authorization for payment, or
directing a customer to have a courier pick up
payment or authorization for payment.
296 For offers of consumer credit products subject
to the Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR 226, compliance with the
disclosure requirements under the Truth in Lending
Act and Regulation Z shall constitute compliance
with § 310.3(a)(1)(i) of this Rule.
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(vi) In the sale of any goods or
services represented to protect, insure,
or otherwise limit a customer’s liability
in the event of unauthorized use of the
customer’s credit card, the limits on a
cardholder’s liability for unauthorized
use of a credit card pursuant to 15
U.S.C. 1643;
(vii) If the offer includes a negative
option feature, all material terms and
conditions of the negative option
feature, including, but not limited to,
the fact that the customer’s account will
be charged unless the customer takes an
affirmative action to avoid the charge(s),
the date(s) the charge(s) will be
submitted for payment, and the specific
steps the customer must take to avoid
the charge(s); and
(viii) In the sale of any debt relief
service,
(A) the amount of time necessary to
achieve the represented results, and to
the extent that the offered service may
include the making of a settlement offer
to one or more of the customer’s
creditors or debt collectors, the specific
time by which the debt relief service
provider will make such a bona fide
settlement offer to each of the
customer’s creditors or debt collectors;
(B) to the extent that the offered
service may include the making of a
settlement offer to one or more of the
customer’s creditors or debt collectors,
the amount of money or the percentage
of each outstanding debt that the
customer must accumulate before a debt
relief service provider will make a bona
fide settlement offer to each of the
customer’s creditors or debt collectors;
(C) that not all creditors or debt
collectors will accept a reduction in the
balance, interest rate, or fees a customer
owes such creditor or debt collector;
(D) that pending completion of the
represented debt relief services, the
customer’s creditors or debt collectors
may pursue collection efforts, including
initiation of lawsuits;
(E) to the extent that any aspect of the
debt relief service relies upon or results
in the customer failing to make timely
payments to creditors or debt collectors,
that use of the debt relief service will
likely adversely affect the customer’s
creditworthiness, may result in the
customer being sued by one or more
creditors or debt collectors, and may
increase the amount of money the
customer owes to one or more creditors
or debt collectors due to the accrual of
fees and interest; and
(F) that savings a customer realizes
from use of a debt relief service may be
taxable income.
(2) Misrepresenting, directly or by
implication, in the sale of goods or
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services any of the following material
information:
(i) The total costs to purchase, receive,
or use, and the quantity of, any goods
or services that are the subject of a sales
offer;
(ii) Any material restriction,
limitation, or condition to purchase,
receive, or use goods or services that are
the subject of a sales offer;
(iii) Any material aspect of the
performance, efficacy, nature, or central
characteristics of goods or services that
are the subject of a sales offer;
(iv) Any material aspect of the nature
or terms of the seller’s refund,
cancellation, exchange, or repurchase
policies;
(v) Any material aspect of a prize
promotion including, but not limited to,
the odds of being able to receive a prize,
the nature or value of a prize, or that a
purchase or payment is required to win
a prize or to participate in a prize
promotion;
(vi) Any material aspect of an
investment opportunity including, but
not limited to, risk, liquidity, earnings
potential, or profitability;
(vii) A seller’s or telemarketer’s
affiliation with, or endorsement or
sponsorship by, any person or
government entity;
(viii) That any customer needs offered
goods or services to provide protections
a customer already has pursuant to 15
U.S.C. 1643;
(ix) Any material aspect of a negative
option feature including, but not limited
to, the fact that the customer’s account
will be charged unless the customer
takes an affirmative action to avoid the
charge(s), the date(s) the charge(s) will
be submitted for payment, and the
specific steps the customer must take to
avoid the charge(s); or
(x) Any material aspect of any debt
relief service, including, but not limited
to, the amount of money or the
percentage of the debt amount that a
customer may save by using such
service; the amount of time necessary to
achieve the represented results; the
amount of money or the percentage of
each outstanding debt that the customer
must accumulate before the provider of
the debt relief service will initiate
attempts with the customer’s creditors
debt collectors to negotiate, settle, or
modify the terms of customer’s debt; the
effect of the service on a customer’s
creditworthiness; the effect of the
service on collection efforts of the
consumer’s creditors or debt collectors;
the percentage or number of customers
who attain the represented results; and
whether a debt relief service is offered
or provided by a non-profit entity.
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(3) Causing billing information to be
submitted for payment, or collecting or
attempting to collect payment for goods
or services or a charitable contribution,
directly or indirectly, without the
customer’s or donor’s express verifiable
authorization, except when the method
of payment used is a credit card subject
to protections of the Truth in Lending
Act and Regulation Z,297 or a debit card
subject to the protections of the
Electronic Fund Transfer Act and
Regulation E.298 Such authorization
shall be deemed verifiable if any of the
following means is employed:
(i) Express written authorization by
the customer or donor, which includes
the customer’s or donor’s signature; 299
(ii) Express oral authorization which
is audio-recorded and made available
upon request to the customer or donor,
and the customer’s or donor’s bank or
other billing entity, and which
evidences clearly both the customer’s or
donor’s authorization of payment for the
goods or services or charitable
contribution that are the subject of the
telemarketing transaction and the
customer’s or donor’s receipt of all of
the following information:
(A) The number of debits, charges, or
payments (if more than one);
(B) The date(s) the debit(s), charge(s),
or payment(s) will be submitted for
payment;
(C) The amount(s) of the debit(s),
charge(s), or payment(s);
(D) The customer’s or donor’s name;
(E) The customer’s or donor’s billing
information, identified with sufficient
specificity such that the customer or
donor understands what account will be
used to collect payment for the goods or
services or charitable contribution that
are the subject of the telemarketing
transaction;
(F) A telephone number for customer
or donor inquiry that is answered
during normal business hours; and
(G) The date of the customer’s or
donor’s oral authorization; or
(iii) Written confirmation of the
transaction, identified in a clear and
conspicuous manner as such on the
outside of the envelope, sent to the
customer or donor via first class mail
prior to the submission for payment of
the customer’s or donor’s billing
information, and that includes all of the
information contained in
297 Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR part 226.
298 Electronic Fund Transfer Act, 15 U.S.C. 1693
et seq., and Regulation E, 12 CFR part 205.
299 For purposes of this Rule, the term
‘‘signature’’ shall include an electronic or digital
form of signature, to the extent that such form of
signature is recognized as a valid signature under
applicable federal law or state contract law.
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§§ 310.3(a)(3)(ii)(A)-(G) and a clear and
conspicuous statement of the
procedures by which the customer or
donor can obtain a refund from the
seller or telemarketer or charitable
organization in the event the
confirmation is inaccurate; provided,
however, that this means of
authorization shall not be deemed
verifiable in instances in which goods or
services are offered in a transaction
involving a free-to-pay conversion and
preacquired account information.
(4) Making a false or misleading
statement to induce any person to pay
for goods or services or to induce a
charitable contribution.
(b) Assisting and facilitating. It is a
deceptive telemarketing act or practice
and a violation of this Rule for a person
to provide substantial assistance or
support to any seller or telemarketer
when that person knows or consciously
avoids knowing that the seller or
telemarketer is engaged in any act or
practice that violates §§ 310.3(a), (c) or
(d), or § 310.4 of this Rule.
(c) Credit card laundering. Except as
expressly permitted by the applicable
credit card system, it is a deceptive
telemarketing act or practice and a
violation of this Rule for:
(1) A merchant to present to or
deposit into, or cause another to present
to or deposit into, the credit card system
for payment, a credit card sales draft
generated by a telemarketing transaction
that is not the result of a telemarketing
credit card transaction between the
cardholder and the merchant;
(2) Any person to employ, solicit, or
otherwise cause a merchant, or an
employee, representative, or agent of the
merchant, to present to or deposit into
the credit card system for payment, a
credit card sales draft generated by a
telemarketing transaction that is not the
result of a telemarketing credit card
transaction between the cardholder and
the merchant; or
(3) Any person to obtain access to the
credit card system through the use of a
business relationship or an affiliation
with a merchant, when such access is
not authorized by the merchant
agreement or the applicable credit card
system.
(d) Prohibited deceptive acts or
practices in the solicitation of charitable
contributions. It is a fraudulent
charitable solicitation, a deceptive
telemarketing act or practice, and a
violation of this Rule for any
telemarketer soliciting charitable
contributions to misrepresent, directly
or by implication, any of the following
material information:
(1) The nature, purpose, or mission of
any entity on behalf of which a
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charitable contribution is being
requested;
(2) That any charitable contribution is
tax deductible in whole or in part;
(3) The purpose for which any
charitable contribution will be used;
(4) The percentage or amount of any
charitable contribution that will go to a
charitable organization or to any
particular charitable program;
(5) Any material aspect of a prize
promotion including, but not limited to:
the odds of being able to receive a prize;
the nature or value of a prize; or that a
charitable contribution is required to
win a prize or to participate in a prize
promotion; or
(6) A charitable organization’s or
telemarketer’s affiliation with, or
endorsement or sponsorship by, any
person or government entity.
§ 310.4 Abusive telemarketing acts or
practices.
(a) Abusive conduct generally. It is an
abusive telemarketing act or practice
and a violation of this Rule for any
seller or telemarketer to engage in the
following conduct:
(1) Threats, intimidation, or the use of
profane or obscene language;
(2) Requesting or receiving payment
of any fee or consideration for goods or
services represented to remove
derogatory information from, or
improve, a person’s credit history, credit
record, or credit rating until:
(i) The time frame in which the seller
has represented all of the goods or
services will be provided to that person
has expired; and
(ii) The seller has provided the person
with documentation in the form of a
consumer report from a consumer
reporting agency demonstrating that the
promised results have been achieved,
such report having been issued more
than six months after the results were
achieved. Nothing in this Rule should
be construed to affect the requirement in
the Fair Credit Reporting Act, 15 U.S.C.
1681, that a consumer report may only
be obtained for a specified permissible
purpose;
(3) Requesting or receiving payment
of any fee or consideration from a
person for goods or services represented
to recover or otherwise assist in the
return of money or any other item of
value paid for by, or promised to, that
person in a previous telemarketing
transaction, until seven (7) business
days after such money or other item is
delivered to that person. This provision
shall not apply to goods or services
provided to a person by a licensed
attorney;
(4) Requesting or receiving payment
of any fee or consideration in advance
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of obtaining a loan or other extension of
credit when the seller or telemarketer
has guaranteed or represented a high
likelihood of success in obtaining or
arranging a loan or other extension of
credit for a person;
(5) Requesting or receiving payment
of any fee or consideration from a
person for any debt relief service until
the seller has provided the customer
with documentation in the form of a
settlement agreement, debt management
plan, or other such valid contractual
agreement, that the particular debt has,
in fact, been renegotiated, settled,
reduced, or otherwise altered.
(6) Disclosing or receiving, for
consideration, unencrypted consumer
account numbers for use in
telemarketing; provided, however, that
this paragraph shall not apply to the
disclosure or receipt of a customer’s or
donor’s billing information to process a
payment for goods or services or a
charitable contribution pursuant to a
transaction;
(7) Causing billing information to be
submitted for payment, directly or
indirectly, without the express informed
consent of the customer or donor. In any
telemarketing transaction, the seller or
telemarketer must obtain the express
informed consent of the customer or
donor to be charged for the goods or
services or charitable contribution and
to be charged using the identified
account. In any telemarketing
transaction involving preacquired
account information, the requirements
in paragraphs (a)(6)(i) through (ii) of this
section must be met to evidence express
informed consent.
(i) In any telemarketing transaction
involving preacquired account
information and a free-to-pay
conversion feature, the seller or
telemarketer must:
(A) obtain from the customer, at a
minimum, the last four (4) digits of the
account number to be charged;
(B) obtain from the customer his or
her express agreement to be charged for
the goods or services and to be charged
using the account number pursuant to
paragraph (a)(6)(i)(A) of this section;
and,
(C) make and maintain an audio
recording of the entire telemarketing
transaction.
(ii) In any other telemarketing
transaction involving preacquired
account information not described in
paragraph (a)(6)(i) of this section, the
seller or telemarketer must:
(A) at a minimum, identify the
account to be charged with sufficient
specificity for the customer or donor to
understand what account will be
charged; and
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(B) obtain from the customer or donor
his or her express agreement to be
charged for the goods or services and to
be charged using the account number
identified pursuant to paragraph
(a)(6)(ii)(A) of this section; or
(8) Failing to transmit or cause to be
transmitted the telephone number, and,
when made available by the
telemarketer’s carrier, the name of the
telemarketer, to any caller identification
service in use by a recipient of a
telemarketing call; provided that it shall
not be a violation to substitute (for the
name and phone number used in, or
billed for, making the call) the name of
the seller or charitable organization on
behalf of which a telemarketing call is
placed, and the seller’s or charitable
organization’s customer or donor service
telephone number, which is answered
during regular business hours.
(b) Pattern of calls.
(1) It is an abusive telemarketing act
or practice and a violation of this Rule
for a telemarketer to engage in, or for a
seller to cause a telemarketer to engage
in, the following conduct:
(i) Causing any telephone to ring, or
engaging any person in telephone
conversation, repeatedly or
continuously with intent to annoy,
abuse, or harass any person at the called
number;
(ii) Denying or interfering in any way,
directly or indirectly, with a person’s
right to be placed on any registry of
names and/or telephone numbers of
persons who do not wish to receive
outbound telephone calls established to
comply with § 310.4(b)(1)(iii);
(iii) Initiating any outbound telephone
call to a person when:
(A) that person previously has stated
that he or she does not wish to receive
an outbound telephone call made by or
on behalf of the seller whose goods or
services are being offered or made on
behalf of the charitable organization for
which a charitable contribution is being
solicited; or
(B) that person’s telephone number is
on the ‘‘do-not-call’’ registry,
maintained by the Commission, of
persons who do not wish to receive
outbound telephone calls to induce the
purchase of goods or services unless the
seller
(i) has obtained the express
agreement, in writing, of such person to
place calls to that person. Such written
agreement shall clearly evidence such
person’s authorization that calls made
by or on behalf of a specific party may
be placed to that person, and shall
include the telephone number to which
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the calls may be placed and the
signature 300 of that person; or
(ii) as an established business
relationship with such person, and that
person has not stated that he or she does
not wish to receive outbound telephone
calls under paragraph (b)(1)(iii)(A) of
this section; or
(iv) Abandoning any outbound
telephone call. An outbound telephone
call is‘‘abandoned’’ under this section if
a person answers it and the telemarketer
does not connect the call to a sales
representative within two (2) seconds of
the person’s completed greeting.
(v) Initiating any outbound telephone
call that delivers a prerecorded message,
other than a prerecorded message
permitted for compliance with the call
abandonment safe harbor in
§ 310.4(b)(4)(iii), unless:
(A) in any such call to induce the
purchase of any good or service, the
seller has obtained from the recipient of
the call an express agreement, in
writing, that:
(i) The seller obtained only after a
clear and conspicuous disclosure that
the purpose of the agreement is to
authorize the seller to place prerecorded
calls to such person;
(ii) The seller obtained without
requiring, directly or indirectly, that the
agreement be executed as a condition of
purchasing any good or service;
(iii) Evidences the willingness of the
recipient of the call to receive calls that
deliver prerecorded messages by or on
behalf of a specific seller; and
(iv) Includes such person’s telephone
number and signature; 301 and
(B) In any such call to induce the
purchase of any good or service, or to
induce a charitable contribution from a
member of, or previous donor to, a nonprofit charitable organization on whose
behalf the call is made, the seller or
telemarketer:
(i) Allows the telephone to ring for at
least fifteen (15) seconds or four (4)
rings before disconnecting an
unanswered call; and
(ii) Within two (2) seconds after the
completed greeting of the person called,
plays a prerecorded message that
promptly provides the disclosures
required by § 310.4(d) or (e), followed
immediately by a disclosure of one or
both of the following:
300 For purposes of this Rule, the term
‘‘signature’’ shall include an electronic or digital
form of signature, to the extent that such form of
signature is recognized as a valid signature under
applicable federal law or state contract law.
301 For purposes of this Rule, the term
‘‘signature’’ shall include an electronic or digital
form of signature, to the extent that such form of
signature is recognized as a valid signature under
applicable federal law or state contract law.
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(A) In the case of a call that could be
answered in person by a consumer, that
the person called can use an automated
interactive voice and/or keypressactivated opt-out mechanism to assert a
Do Not Call request pursuant to
§ 310.4(b)(1)(iii)(A) at any time during
the message. The mechanism must:
(1) Automatically add the number
called to the seller’s entity-specific Do
Not Call list;
(2) Once invoked, immediately
disconnect the call; and
(3) Be available for use at any time
during the message; and
(B) In the case of a call that could be
answered by an answering machine or
voicemail service, that the person called
can use a toll-free telephone number to
assert a Do Not Call request pursuant to
§ 310.4(b)(1)(iii)(A). The number
provided must connect directly to an
automated interactive voice or keypressactivated opt-out mechanism that:
(1) Automatically adds the number
called to the seller’s entity-specific Do
Not Call list;
(2) Immediately thereafter disconnects
the call; and
(3) Is accessible at any time
throughout the duration of the
telemarketing campaign; and
(iii) Complies with all other
requirements of this part and other
applicable federal and state laws.
(C) Any call that complies with all
applicable requirements of this
paragraph (v) shall not be deemed to
violate § 310.4(b)(1)(iv) of this part.
(D) This paragraph (v) shall not apply
to any outbound telephone call that
delivers a prerecorded healthcare
message made by, or on behalf of, a
covered entity or its business associate,
as those terms are defined in the HIPAA
Privacy Rule, 45 CFR 160.103.
(2) It is an abusive telemarketing act
or practice and a violation of this Rule
for any person to sell, rent, lease,
purchase, or use any list established to
comply with § 310.4(b)(1)(iii)(A), or
maintained by the Commission
pursuant to § 310.4(b)(1)(iii)(B), for any
purpose except compliance with the
provisions of this Rule or otherwise to
prevent telephone calls to telephone
numbers on such lists.
(3) A seller or telemarketer will not be
liable for violating § 310.4(b)(1)(ii) and
(iii) if it can demonstrate that, as part of
the seller’s or telemarketer’s routine
business practice:
(i) It has established and implemented
written procedures to comply with
§ 310.4(b)(1)(ii) and (iii);
(ii) It has trained its personnel, and
any entity assisting in its compliance, in
the procedures established pursuant to
§ 310.4(b)(3)(i);
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(iii) The seller, or a telemarketer or
another person acting on behalf of the
seller or charitable organization, has
maintained and recorded a list of
telephone numbers the seller or
charitable organization may not contact,
in compliance with § 310.4(b)(1)(iii)(A);
(iv) The seller or a telemarketer uses
a process to prevent telemarketing to
any telephone number on any list
established pursuant to § 310.4(b)(3)(iii)
or 310.4(b)(1)(iii)(B), employing a
version of the ‘‘do-not-call’’ registry
obtained from the Commission no more
than thirty-one (31) days prior to the
date any call is made, and maintains
records documenting this process;
(v) The seller or a telemarketer or
another person acting on behalf of the
seller or charitable organization,
monitors and enforces compliance with
the procedures established pursuant to
§ 310.4(b)(3)(i); and
(vi) Any subsequent call otherwise
violating § 310.4(b)(1)(ii) or (iii) is the
result of error.
(4) A seller or telemarketer will not be
liable for violating § 310.4(b)(1)(iv) if:
(i) The seller or telemarketer employs
technology that ensures abandonment of
no more than three (3) percent of all
calls answered by a person, measured
over the duration of a single calling
campaign, if less than 30 days, or
separately over each successive 30-day
period or portion thereof that the
campaign continues.
(ii) The seller or telemarketer, for each
telemarketing call placed, allows the
telephone to ring for at least fifteen (15)
seconds or four (4) rings before
disconnecting an unanswered call;
(iii) Whenever a sales representative
is not available to speak with the person
answering the call within two (2)
seconds after the person’s completed
greeting, the seller or telemarketer
promptly plays a recorded message that
states the name and telephone number
of the seller on whose behalf the call
was placed302; and
(iv) The seller or telemarketer, in
accordance with § 310.5(b)-(d), retains
records establishing compliance with
§ 310.4(b)(4)(i)-(iii).
(c) Calling time restrictions. Without
the prior consent of a person, it is an
abusive telemarketing act or practice
and a violation of this Rule for a
telemarketer to engage in outbound
telephone calls to a person’s residence
at any time other than between 8:00 a.m.
and 9:00 p.m. local time at the called
person’s location.
302 This provision does not affect any seller’s or
telemarketer’s obligation to comply with relevant
state and federal laws, including but not limited to
the TCPA, 47 U.S.C. 227, and 47 CFR part 64.1200.
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(d) Required oral disclosures in the
sale of goods or services. It is an abusive
telemarketing act or practice and a
violation of this Rule for a telemarketer
in an outbound telephone call or
internal or external upsell to induce the
purchase of goods or services to fail to
disclose truthfully, promptly, and in a
clear and conspicuous manner to the
person receiving the call, the following
information:
(1) The identity of the seller;
(2) That the purpose of the call is to
sell goods or services;
(3) The nature of the goods or
services; and
(4) That no purchase or payment is
necessary to be able to win a prize or
participate in a prize promotion if a
prize promotion is offered and that any
purchase or payment will not increase
the person’s chances of winning. This
disclosure must be made before or in
conjunction with the description of the
prize to the person called. If requested
by that person, the telemarketer must
disclose the no-purchase/no-payment
entry method for the prize promotion;
provided, however, that, in any internal
upsell for the sale of goods or services,
the seller or telemarketer must provide
the disclosures listed in this section
only to the extent that the information
in the upsell differs from the disclosures
provided in the initial telemarketing
transaction.
(e) Required oral disclosures in
charitable solicitations. It is an abusive
telemarketing act or practice and a
violation of this Rule for a telemarketer,
in an outbound telephone call to induce
a charitable contribution, to fail to
disclose truthfully, promptly, and in a
clear and conspicuous manner to the
person receiving the call, the following
information:
(1) The identity of the charitable
organization on behalf of which the
request is being made; and
(2) That the purpose of the call is to
solicit a charitable contribution.
§ 310.5
Recordkeeping requirements.
(a) Any seller or telemarketer shall
keep, for a period of 24 months from the
date the record is produced, the
following records relating to its
telemarketing activities:
(1) All substantially different
advertising, brochures, telemarketing
scripts, and promotional materials;
(2) The name and last known address
of each prize recipient and the prize
awarded for prizes that are represented,
directly or by implication, to have a
value of $25.00 or more;
(3) The name and last known address
of each customer, the goods or services
purchased, the date such goods or
PO 00000
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Fmt 4701
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services were shipped or provided, and
the amount paid by the customer for the
goods or services; 303
(4) The name, any fictitious name
used, the last known home address and
telephone number, and the job title(s)
for all current and former employees
directly involved in telephone sales or
solicitations; provided, however, that if
the seller or telemarketer permits
fictitious names to be used by
employees, each fictitious name must be
traceable to only one specific employee;
and
(5) All verifiable authorizations or
records of express informed consent or
express agreement required to be
provided or received under this Rule.
(b) A seller or telemarketer may keep
the records required by § 310.5(a) in any
form, and in the same manner, format,
or place as they keep such records in the
ordinary course of business. Failure to
keep all records required by § 310.5(a)
shall be a violation of this Rule.
(c) The seller and the telemarketer
calling on behalf of the seller may, by
written agreement, allocate
responsibility between themselves for
the recordkeeping required by this
Section. When a seller and telemarketer
have entered into such an agreement,
the terms of that agreement shall govern,
and the seller or telemarketer, as the
case may be, need not keep records that
duplicate those of the other. If the
agreement is unclear as to who must
maintain any required record(s), or if no
such agreement exists, the seller shall be
responsible for complying with
§§ 310.5(a)(1)-(3) and (5); the
telemarketer shall be responsible for
complying with § 310.5(a)(4).
(d) In the event of any dissolution or
termination of the seller’s or
telemarketer’s business, the principal of
that seller or telemarketer shall maintain
all records as required under this
section. In the event of any sale,
assignment, or other change in
ownership of the seller’s or
telemarketer’s business, the successor
business shall maintain all records
required under this section.
§ 310.6
Exemptions.
(a) Solicitations to induce charitable
contributions via outbound telephone
calls are not covered by
§ 310.4(b)(1)(iii)(B) of this Rule.
(b) The following acts or practices are
exempt from this Rule:
303 For offers of consumer credit products subject
to the Truth in Lending Act, 15 U.S.C. 1601 et seq.,
and Regulation Z, 12 CFR 226, compliance with the
recordkeeping requirements under the Truth in
Lending Act, and Regulation Z, shall constitute
compliance with § 310.5(a)(3) of this Rule.
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(1) The sale of pay-per-call services
subject to the Commission’s Rule
entitled ‘‘Trade Regulation Rule
Pursuant to the Telephone Disclosure
and Dispute Resolution Act of 1992,’’ 16
CFR Part 308, provided, however, that
this exemption does not apply to the
requirements of §§ 310.4(a)(1), (a)(7), (b),
and (c);
(2) The sale of franchises subject to
the Commission’s Rule entitled
‘‘Disclosure Requirements and
Prohibitions Concerning Franchising,’’
(‘‘Franchise Rule’’) 16 CFR Part 436, and
the sale of business opportunities
subject to the Commission’s Rule
entitled ‘‘Disclosure Requirements and
Prohibitions Concerning Business
Opportunities,’’ (‘‘Business
Opportunities Rule’’) 16 CFR Part 437,
provided, however, that this exemption
does not apply to the requirements of
§§ 310.4(a)(1), (a)(7), (b), and (c);
(3) Telephone calls in which the sale
of goods or services or charitable
solicitation is not completed, and
payment or authorization of payment is
not required, until after a face-to-face
sales or donation presentation by the
seller or charitable organization,
provided, however, that this exemption
does not apply to the requirements of
§§ 310.4(a)(1), (a)(7), (b), and (c);
(4) Telephone calls initiated by a
customer or donor that are not the result
of any solicitation by a seller, charitable
organization, or telemarketer, provided,
however, that this exemption does not
apply to any instances of upselling
included in such telephone calls;
(5) Telephone calls initiated by a
customer or donor in response to an
advertisement through any medium,
other than direct mail solicitation,
provided, however, that this exemption
does not apply to calls initiated by a
customer or donor in response to an
advertisement relating to investment
opportunities, debt relief services,
business opportunities other than
business arrangements covered by the
Franchise Rule or the Business
Opportunity Rule, or advertisements
involving goods or services described in
§§ 310.3(a)(1)(vi) or 310.4(a)(2)-(4); or to
any instances of upselling included in
such telephone calls;
(6) Telephone calls initiated by a
customer or donor in response to a
direct mail solicitation, including
solicitations via the U.S. Postal Service,
facsimile transmission, electronic mail,
and other similar methods of delivery in
which a solicitation is directed to
specific address(es) or person(s), that
clearly, conspicuously, and truthfully
discloses all material information listed
in § 310.3(a)(1) of this Rule, for any
goods or services offered in the direct
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Jkt 217001
mail solicitation, and that contains no
material misrepresentation regarding
any item contained in § 310.3(d) of this
Rule for any requested charitable
contribution; provided, however, that
this exemption does not apply to calls
initiated by a customer in response to a
direct mail solicitation relating to prize
promotions, investment opportunities,
debt relief services, business
opportunities other than business
arrangements covered by the Franchise
Rule or the Business Opportunity Rule,
or goods or services described in
§§ 310.3(a)(1)(vi) or 310.4(a)(2)-(4); or to
any instances of upselling included in
such telephone calls; and
(7) Telephone calls between a
telemarketer and any business, except
calls to induce the retail sale of
nondurable office or cleaning supplies;
provided, however, that
§ 310.4(b)(1)(iii)(B) and § 310.5 of this
Rule shall not apply to sellers or
telemarketers of nondurable office or
cleaning supplies.
§ 310.7 Actions by states and private
persons.
(a) Any attorney general or other
officer of a state authorized by the state
to bring an action under the
Telemarketing and Consumer Fraud and
Abuse Prevention Act, and any private
person who brings an action under that
Act, shall serve written notice of its
action on the Commission, if feasible,
prior to its initiating an action under
this Rule. The notice shall be sent to the
Office of the Director, Bureau of
Consumer Protection, Federal Trade
Commission, Washington, D.C. 20580,
and shall include a copy of the state’s
or private person’s complaint and any
other pleadings to be filed with the
court. If prior notice is not feasible, the
state or private person shall serve the
Commission with the required notice
immediately upon instituting its action.
(b) Nothing contained in this Section
shall prohibit any attorney general or
other authorized state official from
proceeding in state court on the basis of
an alleged violation of any civil or
criminal statute of such state.
§ 310.8 Fee for access to the National Do
Not Call Registry.
(a) It is a violation of this Rule for any
seller to initiate, or cause any
telemarketer to initiate, an outbound
telephone call to any person whose
telephone number is within a given area
code unless such seller, either directly
or through another person, first has paid
the annual fee, required by § 310.8(c),
for access to telephone numbers within
that area code that are included in the
National Do Not Call Registry
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42023
maintained by the Commission under
§ 310.4(b)(1)(iii)(B); provided, however,
that such payment is not necessary if
the seller initiates, or causes a
telemarketer to initiate, calls solely to
persons pursuant to
§§ 310.4(b)(1)(iii)(B)( i ) or ( ii ), and the
seller does not access the National Do
Not Call Registry for any other purpose.
(b) It is a violation of this Rule for any
telemarketer, on behalf of any seller, to
initiate an outbound telephone call to
any person whose telephone number is
within a given area code unless that
seller, either directly or through another
person, first has paid the annual fee,
required by § 310.8(c), for access to the
telephone numbers within that area
code that are included in the National
Do Not Call Registry; provided,
however, that such payment is not
necessary if the seller initiates, or causes
a telemarketer to initiate, calls solely to
persons pursuant to
§§ 310.4(b)(1)(iii)(B)( i ) or ( ii ), and the
seller does not access the National Do
Not Call Registry for any other purpose.
(c) The annual fee, which must be
paid by any person prior to obtaining
access to the National Do Not Call
Registry, is $54 for each area code of
data accessed, up to a maximum of
$14,850; provided, however, that there
shall be no charge to any person for
accessing the first five area codes of
data, and provided further, that there
shall be no charge to any person
engaging in or causing others to engage
in outbound telephone calls to
consumers and who is accessing area
codes of data in the National Do Not
Call Registry if the person is permitted
to access, but is not required to access,
the National Do Not Call Registry under
this Rule, 47 CFR 64.1200, or any other
Federal regulation or law. Any person
accessing the National Do Not Call
Registry may not participate in any
arrangement to share the cost of
accessing the registry, including any
arrangement with any telemarketer or
service provider to divide the costs to
access the registry among various clients
of that telemarketer or service provider.
(d) Each person who pays, either
directly or through another person, the
annual fee set forth in § 310.8(c), each
person excepted under § 310.8(c) from
paying the annual fee, and each person
excepted from paying an annual fee
under § 310.4(b)(1)(iii)(B), will be
provided a unique account number that
will allow that person to access the
registry data for the selected area codes
at any time for the twelve month period
beginning on the first day of the month
in which the person paid the fee (‘‘the
annual period’’). To obtain access to
additional area codes of data during the
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first six months of the annual period,
each person required to pay the fee
under § 310.8(c) must first pay $54 for
each additional area code of data not
initially selected. To obtain access to
additional area codes of data during the
second six months of the annual period,
each person required to pay the fee
under § 310.8(c) must first pay $27 for
each additional area code of data not
initially selected. The payment of the
additional fee will permit the person to
access the additional area codes of data
for the remainder of the annual period.
(e) Access to the National Do Not Call
Registry is limited to telemarketers,
sellers, others engaged in or causing
others to engage in telephone calls to
consumers, service providers acting on
behalf of such persons, and any
government agency that has law
enforcement authority. Prior to
accessing the National Do Not Call
Registry, a person must provide the
identifying information required by the
operator of the registry to collect the fee,
and must certify, under penalty of law,
that the person is accessing the registry
solely to comply with the provisions of
this Rule or to otherwise prevent
telephone calls to telephone numbers on
the registry. If the person is accessing
the registry on behalf of sellers, that
person also must identify each of the
sellers on whose behalf it is accessing
the registry, must provide each seller’s
unique account number for access to the
national registry, and must certify,
under penalty of law, that the sellers
will be using the information gathered
from the registry solely to comply with
the provisions of this Rule or otherwise
to prevent telephone calls to telephone
numbers on the registry.
§ 310.9
Severability.
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The provisions of this Rule are
separate and severable from one
another. If any provision is stayed or
determined to be invalid, it is the
Commission’s intention that the
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remaining provisions shall continue in
effect.
By direction of the Commission.
Donald S. Clark,
Secretary
Federal Register
Attachment A
Consumer Protection and the Debt
Settlement Industry Workshop
Commenters
Able Debt Settlement, Inc. (‘‘Able
Debt Settlement’’)
ACA International (‘‘ACA’’)
American Association of Debt
Management Organizations (‘‘AADMO’’)
American Financial Services
Association (‘‘AFSA’’)
CareOne Credit Counseling Services
(‘‘CareOne’’)
Carlson, N. (‘‘Carlson’’)
Consumer Bankers Association
(‘‘CBA’’)
Consumer Recovery Network (‘‘CRN’’)
Credit Advisors, Inc. (‘‘Credit
Advisors’’)
Debt Settlement USA (‘‘Debt
Settlement USA’’)
First Stone Credit Counseling (‘‘First
Stone’’)
Gilpin, William (‘‘Gilpin’’)
Manning, Robert (‘‘Manning’’)
McClendon (‘‘McClendon’’)
Merry, Jack (‘‘Merry’’)
Morgan Drexen Integrated Legal
Systems (‘‘Morgan Drexen’’)
Rhode, Steve (‘‘Rhode’’)
The Association of Settlement
Companies (‘‘TASC’’)
United States Organizations for
Bankruptcy Alternatives (‘‘USOBA’’)
US Debt Resolve (‘‘US Debt Resolve’’)
Federal Register
Attachment B
Consumer Protection and the Debt
Settlement Industry Workshop
Participants
American Association of Debt
Management Organizations
(‘‘AADMO’’): Mark Guimond
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Sfmt 4702
American Bankers Association, Center
for Regulatory Compliance (‘‘ABA’’):
Virginia O’Neill
American Credit Alliance, Inc.
(American Credit Alliance’’): Alan
Franklin
American Express, Consumer Affairs
Division (‘‘American Express’’): Anna
Flores
Center for Consumer Financial
Services, Rochester Institute of
Technology (‘‘CCFS’’): Robert Manning
Consumer Federation of America
(‘‘CFA’’): Travis Plunkett
Debt Settlement USA (‘‘Debt
Settlement USA’’): Jack Craven
EFA Data Processing, L.P (‘‘EFA’’).:
John Ansbach
Federal Trade Commission (‘‘FTC’’):
Lydia Parnes
Gordon, Feinblatt, Rothman,
Hoffberger & Hollander, LLC (‘‘Gordon
Feinblatt’’): Carla Stone Witzel
Internal Revenue Service (‘‘IRS’’), EO
Technical Group, Ruling and
Agreements: Steve Grodnitzky
Loeb & Loeb, LLP (‘‘Loeb’’): Michael
Mallow
Maryland Consumer Rights Coalition
(‘‘MCRC’’): Stephen Hannan
National Conference of
Commissioners on Uniform State Laws
(‘‘NCCUSL’’): Michael Kerr
National Foundation for Credit
Counseling (‘‘NFCC’’): William Binzel
South Carolina Department of
Consumer Affairs (‘‘SCDCA’’): Carolyn
Lybarker
The Association of Settlement
Companies (‘‘TASC’’): Wesley Young
US Debt Resolve (‘‘US Debt Resolve’’):
Scott Johnson
United States Organizations for
Bankruptcy Alternatives,
Inc.(‘‘USOBA’’): Jenna Keehnen
U. S. Public Interest Research Group
(‘‘USPIRG’’): Ed Mierzwinski
[FR Doc. E9–19749 Filed 8–18–09: 8:45 am]
BILLING CODE: 6750–01–S
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[Federal Register Volume 74, Number 159 (Wednesday, August 19, 2009)]
[Proposed Rules]
[Pages 41988-42024]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E9-19749]
[[Page 41987]]
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Part II
Federal Trade Commission
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16 CFR Part 310
Telemarketing Sales Rule; Proposed Rule
Federal Register / Vol. 74, No. 159 / Wednesday, August 19, 2009 /
Proposed Rules
[[Page 41988]]
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FEDERAL TRADE COMMISSION
16 CFR Part 310
Telemarketing Sales Rule
AGENCY: Federal Trade Commission (``Commission'' or ``FTC'').
ACTION: Notice of Proposed Rulemaking; Announcement of Public Forum.
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SUMMARY: In this document, the FTC issues a Notice of Proposed
Rulemaking (``NPRM'' or ``Notice'') to amend the FTC's Telemarketing
Sales Rule (``TSR'' or ``Rule'') to address the sale of debt relief
services. The Commission seeks public comment on the proposed
amendments, which would: define the term ``debt relief service'';
ensure that, regardless of the medium through which such services are
initially advertised, telemarketing transactions involving debt relief
services would be subject to the TSR; mandate certain disclosures and
prohibit misrepresentations in the telemarketing of debt relief
services; and prohibit any entity from requesting or receiving payment
for debt relief services until such services have been fully performed
and documented to the consumer.
This NPRM invites written comments on all issues raised by the
proposed amendments and seeks answers to the specific questions set
forth in Section VIII of this Notice. This document also contains an
invitation to participate in a public forum, to be held following the
close of the comment period, which will afford Commission staff and
interested parties an opportunity to discuss the proposed amendments as
well as any issues raised in comments in response thereto.
DATES: Written comments must be received by October 9, 2009. For
information on the public forum, please see the SUPPLEMENTARY
INFORMATION section below.
ADDRESSES: Interested parties are invited to submit written comments
electronically or in paper form. For important information concerning
the comments you file, please review the SUPPLEMENTARY INFORMATION
section below. Comments in electronic form should be filed at the
following electronic address: (https://secure.commentworks.com/ftc-TSRDebtRelief) (following the instructions on the web-based form).
Comments in paper form should be mailed or delivered to the following
address: Federal Trade Commission, Office of the Secretary, Room H-135
(Annex T), 600 Pennsylvania Avenue, NW, Washington, DC 20580, in the
manner detailed in the SUPPLEMENTARY INFORMATION section below.
FOR FURTHER INFORMATION CONTACT: Evan Zullow, Division of Financial
Practices, Bureau of Consumer Protection, Federal Trade Commission, 600
Pennsylvania Avenue, NW, Washington, DC 20580, (202) 326-3224.
SUPPLEMENTARY INFORMATION: The public forum will be held at the Federal
Trade Commission. The Commission will post the date, time, and location
of the public forum on its website no later than 30 days after the
publication of this NPRM. The Commission will publish an agenda for the
public forum on its website prior to the forum. Requests to participate
as a panelist at the public forum must comply with all applicable
requirements set forth in this document and must be received by October
9, 2009. To be considered as a panelist at the public forum, interested
parties must submit both a request to participate and a comment in
response to this NPRM. Further details regarding the public forum are
included in Section IV of this Notice.
Requests to participate in the public forum, which must be filed
separately from a party's public comment, may be filed in paper form or
sent via e-mail to: (tsrdebtrelief@ftc.gov) and should refer to
``Telemarketing Sales Rule - Debt Relief Rulemaking Forum - Request to
Participate, R411001'' to facilitate organization of such requests.\1\
Requests must comply with all other applicable requirements set forth
in this section and elsewhere in this document. A request to
participate filed in paper form should include this reference, both in
the text and on the envelope, and should be mailed or delivered to:
Federal Trade Commission/Office of the Secretary, Room H-135 (Annex T),
600 Pennsylvania Avenue, NW, Washington, DC 20580. Because paper mail
in the Washington area, and specifically to the FTC, is subject to
delay due to heightened security screening, please consider submitting
your request to participate via e-mail to: (tsrdebtrelief@ftc.gov.)
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\1\Please note that your request constitutes a public filing
before the Commission and will be placed on the public record of the
proceeding, including on the publicly accessible FTC website, at
(www.ftc.gov/os/publiccomments.shtm). Therefore, your request should
not include any sensitive or confidential information. In
particular, it should not include any sensitive personal information
- such as any individual's Social Security Number; date of birth;
driver's license number, other state identification number, or
foreign country equivalent; passport number; financial account
number; or credit or debit card number. Comments also should not
include any sensitive health information, such as medical records or
other individually identifiable health information. In addition,
comments should not include any ``[t]rade secret or any commercial
or financial information which is obtained from any person and which
is privileged or confidential,'' as provided in Section 6(f) of the
Federal Trade Commission Act (``FTC Act''), 15 U.S.C. 46(f), and FTC
Rule 4.10(a)(2), 16 CFR 4.10(a)(2).
The Federal Trade Commission Act and other laws the Commission
administers permit the collection of requests to participate in the
above forum to consider and use in this proceeding as appropriate.
As a matter of discretion, the Commission makes every effort to
remove home contact information for individuals before placing
requests to participate on the FTC website. More information,
including routine uses permitted by the Privacy Act, may be found in
the FTC's privacy policy, at (www.ftc.gov/ftc/privacy.shtm).
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Interested parties are invited to submit written comments
electronically or in paper form. Comments should refer to
``Telemarketing Sales Rule - Debt Relief Amendments, R411001'' to
facilitate the organization of comments. Please note that your comment
- including your name and your state - will be placed on the public
record of this proceeding, including on the publicly accessible FTC
Website at (www.ftc.gov/os/publiccomments.shtm).
Because comments will be made public, they should not include any
sensitive personal information, such as any individual's: Social
Security Number; date of birth; driver's license number, other state
identification number, or foreign country equivalent; passport number;
financial account number; or credit or debit card number. Comments also
should not include any sensitive health information, such as medical
records or other individually identifiable health information. In
addition, comments should not include any ``[t]rade secret or any
commercial or financial information which is obtained from any person
and which is privileged orconfidential,'' as provided in Section 6(f)
of the Federal Trade Commission Act (``FTC Act''), 15 U.S.C. 46(f), and
FTC Rule 4.10(a)(2), 16 CFR 4.10(a)(2). Comments containing material
for which confidential treatment is requested must be filed in paper
form, must be clearly labeled ``Confidential,'' and must comply with
FTC Rule 4.9(c), 16 CFR 4.9(c).\2\
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\2\ The comment must be accompanied by an explicit request for
confidential treatment, including the factual and legal basis for
the request, and must identify the specific portions of the comment
to be withheld from the public record. The request will be granted
or denied by the Commission's General Counsel, consistent with
applicable law and the public interest. See FTC Rule 4.9(c), 16 CFR
4.9(c).
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Because paper mail addressed to the FTC is subject to delay due to
heightened security screening, please consider submitting your comments
in electronic form. Comments filed in electronic form should be
submitted by using the following weblink: (https://
[[Page 41989]]
secure.commentworks.com/ftc-TSRDebtRelief) (and following the
instructions on the web-based form). To ensure that the Commission
considers an electronic comment, you must file it on the web-based form
at the weblink (https://secure.commentworks.com/ftc-TSRDebtRelief). If
this Notice appears at (www.regulations.gov/search/index.jsp), you may
also file an electronic comment through that website. The Commission
will consider all comments that regulations.gov forwards to it. You may
also visit the FTC Website at (www.ftc.gov) to read the Notice and the
news release describing it.
A comment filed in paper form should include the ``Telemarketing
Sales Rule - Debt Relief Amendments - R411001'' reference both in the
text and on the envelope, and should be mailed or delivered to the
following address: Federal Trade Commission, Office of the Secretary,
Room H-135 (Annex T), 600 Pennsylvania Avenue, NW, Washington, DC
20580. The FTC requests that any comment filed in paper form be sent by
courier or overnight service, if possible, to avoid security related
delays.
Comments on any proposed filing, recordkeeping, or disclosure
requirements that are subject to paperwork burden review under the
Paperwork Reduction Act should additionally be submitted to: Office of
Information and Regulatory Affairs, Office of Management and Budget
(``OMB''), Attention: Desk Officer for Federal Trade Commission.
Comments should be submitted via facsimile to (202) 395-5167 because
U.S. postal mail at the OMB is subject to delays due to heightened
security precautions.
The FTC Act and other laws the Commission administers permit the
collection of public comments to consider and use in this proceeding as
appropriate. The Commission will consider all timely and responsive
public comments that it receives, whether filed in paper or electronic
form. Comments received will be available to the public on the FTC
website, to the extent practicable, at (www.ftc.gov/os/publiccomments.shtm). As a matter of discretion, the Commission makes
every effort to remove home contact information for individuals from
the public comments it receives before placing those comments on the
FTC website. More information, including routine uses permitted by the
Privacy Act, may be found in the FTC's privacy policy, at (www.ftc.gov/ftc/privacy.shtm).
I. Background
A. Telemarketing and Consumer Fraud and Abuse Prevention Act
On August 16, 1994, the Telemarketing and Consumer Fraud and Abuse
Prevention Act (``Telemarketing Act'' or ``Act'') was signed into
law.\3\ The purpose of the Act was to curb telemarketing deception and
abuse and provide key anti-fraud and privacy protections for consumers
receiving telephone solicitations to purchase goods or services. The
Telemarketing Act directed the Commission to issue a rule defining and
prohibiting deceptive and abusive telemarketing acts or practices, and
specified that the FTC's rule must address certain acts or practices.
The Act directed the Commission to include provisions relating to three
specific ``abusive telemarketing acts or practices'': (1) a requirement
that telemarketers may not undertake a pattern of unsolicited telephone
calls which the reasonable consumer would consider coercive or abusive
of his or her right to privacy; (2) restrictions on the time of day
telemarketers may make unsolicited calls to consumers; and (3) a
requirement that telemarketers promptly and clearly disclose in all
sales calls to consumers ``that the purpose of the call is to sell
goods or services and make such other disclosures as the Commission
deems appropriate, including the nature and price of the goods and
services.''\4\ The Act also directed the Commission to consider
including recordkeeping requirements in the Rule.\5\ Finally, the Act
authorized state Attorneys General, other appropriate state officials,
and private persons to bring civil actions in federal district court to
enforce compliance with the FTC's Rule.\6\
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\3\ 15 U.S.C. 6101-6108.
\4\ 15 U.S.C. 6102(a)(3).
\5\ 15 U.S.C. 6102(a).
\6\ 15 U.S.C. 6103, 6104.
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B. Telemarketing Sales Rule
Pursuant to its authority under the Telemarketing Act, the FTC
promulgated the TSR on August 16, 1995.\7\ The Rule was subsequently
amended on two occasions, first in 2003\8\ and again in 2008.\9\ As to
the Rule's scope, the TSR applies to virtually all ``telemarketing'' -
defined to mean ``a plan, program, or campaign which is conducted to
induce the purchase of goods or services or a charitable contribution,
by use of one or more telephones and which involves more than one
interstate telephone call . . . .''\10\ However, the Telemarketing Act
makes clear that the jurisdiction of the Commission in enforcing the
Rule is coextensive with its jurisdiction under Section 5 of the FTC
Act.\11\ As a result, some entities and products fall outside the
jurisdiction of the TSR.\12\ Further, the Rule wholly or partially
exempts from its coverage several types of calls.\13\
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\7\ The effective date of the original Rule was December 31,
1995.
\8\ See TSR; Final Amended Rule, 68 FR 4580 (Jan. 29, 2003).
\9\ See TSR; Final Rule Amendments, 73 FR 51164 (Aug. 29, 2008).
\10\ 16 CFR 310.2(cc) (using the same definition as the
Telemarketing Act, 15 U.S.C. 6106).
\11\ 15 U.S.C. 6105(b).
\12\ 15 U.S.C. 45(a)(2) (setting forth certain limitations to
the Commission's jurisdiction with regard to its authority to
prohibit unfair or deceptive acts or practices). These entities
include banks, savings and loan institutions, and certain federal
credit unions. It should be noted, however, that although the
Commission's jurisdiction is limited with respect to the entities
exempted by the FTC Act, the Commission has made clear that the Rule
does apply to any third-party telemarketers those entities might use
to conduct telemarketing activities on their behalf. See TSR;
Proposed Rule, 67 FR 4492, 4497 (Jan. 30, 2002) (citing TSR;
Statement of Basis and Purpose and Final Rule, 60 FR, 43842, 43843
(Aug. 23, 1995)) (``As the Commission stated when it promulgated the
Rule, `[t]he Final Rule does not include special provisions
regarding exemptions of parties acting on behalf of exempt
organizations; where such a company would be subject to the FTC Act,
it would be subject to the Final Rule as well.' '')
\13\ For example, Section 310.6(a) exempts telemarketing calls
to induce charitable contributions from the Do Not Call Registry
provisions of the Rule, but not from the Rule's other requirements.
In addition, there are exceptions to some exemptions that limit
their reach. See, e.g., 16 CFR 310.6(b)(5)-(6).
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The TSR sets forth rules governing communications between
telemarketers and consumers, requiring certain disclosures\14\ and
prohibiting certain material misrepresentations.\15\ Further, the TSR
requires telemarketers to obtain consumers' ``express informed
consent'' to be charged on a particular account
[[Page 41990]]
before billing or collecting payment\16\ and, through a specified
process, to obtain consumers' ``express verifiable authorization'' to
be billed through any payment system other than a credit or debit
card.\17\ In addition, the Rule prohibits requesting or receiving
payment of any fee or consideration in advance of obtaining any of
three purported services that the Commission determined to be
``fundamentally bogus''\18\: credit repair services,\19\ recovery
services,\20\ and offers of a loan or other extension of credit, the
granting of which is represented as ``guaranteed'' or having a high
likelihood of success.\21\ The Rule also prohibits credit card
laundering\22\ and other forms of assisting and facilitating fraudulent
telemarketers.\23\
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\14\ The TSR requires that telemarketers soliciting sales of
goods or services promptly disclose several key pieces of
information: (1) the identity of the seller; (2) the fact that the
purpose of the call is to sell goods or services; (3) the nature of
the goods or services being offered; and (4) in the case of prize
promotions, that no purchase or payment is necessary to win. 16 CFR
310.4(d). Telemarketers must also, in any telephone sales call,
disclose cost and certain other material information before
consumers pay. 16 CFR 310.3(a)(1). In telemarketing calls soliciting
charitable contributions, the Rule requires prompt disclosure of the
identity of the charitable organization on behalf of which the
request is being made and that the purpose of the call is to solicit
a charitable contribution. 16 CFR 310.4(e).
\15\ The TSR prohibits misrepresentations about, among other
things, the cost and quantity of the offered goods or services. 16
CFR 310.3(a)(2). It also prohibits making a false or misleading
statement to induce any person to pay for goods or services or to
induce a charitable contribution. 16 CFR 310.3(a)(4).
\16\ 16 CFR 310.4(a)(6).
\17\ 16 CFR 310.3(a)(3).
\18\ See TSR; Final Amended Rule, 68 FR at 4614.
\19\ 16 CFR 310.4(a)(2).
\20\ 16 CFR 310.4(a)(3). As the Commission has previously
explained, in ``recovery room scams . . . a deceptive telemarketer
calls a consumer who has lost money, or who has failed to win a
promised prize, in a previous scam. The recovery room telemarketer
falsely promises to recover the lost money, or obtain the promised
prize, in exchange for a fee paid in advance. After the fee is paid,
the promised services are never provided. In fact, the consumer may
never hear from the telemarketer again.'' TSR; Statement of Basis
and Purpose and Final Rule, 60 FR 43842, 43854 (Aug. 23, 1995).
\21\ 16 CFR 310.4(a)(4).
\22\ 16 CFR 310.3(c).
\23\ 16 CFR 310.3(b).
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The Rule restricts telemarketers from calling before 8:00 a.m. or
after 9:00 p.m. (in the time zone where the consumer is located),\24\
and from calling consumers whose numbers are on the National Do Not
Call Registry (except when the seller has an established business
relationship with the person called or has obtained the person's
express agreement, in writing, to receive telemarketing calls).\25\ It
also prohibits calling consumers who have specifically requested not to
receive calls from a particular entity.\26\ The TSR also requires that
telemarketers transmit accurate Caller ID information\27\ and places
restrictions on calls made by predictive dialers\28\ and calls
delivering pre-recorded messages.\29\
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\24\ 16 CFR 310.4(c).
\25\ 16 CFR 310.4(b)(1)(iii)(B) (a safe harbor regarding Do Not
Call violations can be found at 16 CFR 310.4(b)(3)).
\26\ 16 CFR 310.4(b)(1)(iii)(A) (a safe harbor regarding Do Not
Call violations can be found at 16 CFR 310.4(b)(3)).
\27\ 16 CFR 310.4(a)(7).
\28\ 16 CFR 310.4(b)(1)(iv) (a call abandonment safe harbor is
found at 16 CFR 310.4(b)(4)).
\29\ 16 CFR 310.4(b)(1)(v).
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II. Overview of Debt Relief Services
Debt relief services - including credit counseling, debt management
plans, debt settlement, and debt negotiation - are offered by a range
of nonprofit and for-profit entities, often through telemarketing. As
consumer debt has grown in recent years, so have the number and type of
entities that provide, or purport to provide, services to consumers
struggling with debt. Over the past several years, consumer protection
concerns have arisen regarding the sale of debt relief services. The
Commission has addressed these concerns in a variety of ways, including
through law enforcement actions, consumer education, and outreach to
industry. In September 2008, the Commission held a public workshop
entitled ``Consumer Protection and the Debt Settlement Industry''
(``Workshop''),\30\ which brought together stakeholders to discuss the
current state of debt settlement services, one facet of the debt relief
services industry. Based upon information provided in conjunction with
the Workshop, as well as through its independent research and law
enforcement efforts, the Commission provides the following description
of the evolution and marketing practices of the debt relief services
industry, with a particular focus on two primary types of service
providers: credit counseling agencies and for-profit debt settlement
service providers.
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\30\ Materials from the Workshop, including an agenda and
transcript, and link to public comments, are available at
(www.ftc.gov/bcp/workshops/debtsettlement/index.shtm). Public
comments associated with the Workshop are available at (www.ftc.gov/os/comments/debtsettlementworkshop/index.shtm). Attachment A to this
Notice contains a list of commenters who submitted comments for the
Workshop, together with the abbreviations used to identify each
commenter referenced in this NPRM. Where a commenter has submitted
multiple comments, the abbreviation used indicates - by reference to
either its date or subject matter - which specific comment is being
referenced in this NPRM. Attachment B to this Notice contains a list
of Workshop participants, together with the abbreviations used to
identify each participant referenced in this NPRM.
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A. Credit Counseling Agencies
1) Background
For decades, debt relief services were almost exclusively the
province of nonprofit credit counseling agencies (``CCAs'').\31\
Beginning in the mid-1960s, creditor banks initiated this model,
providing funding for CCAs with the intent of reducing personal
bankruptcy filings.\32\ CCA credit counselors work as a liaison between
consumers and creditors to negotiate a ``debt management plan''
(``DMP'') - usually for the repayment of credit card and other
unsecured debt. Typically, credit counselors also have provided
educational counseling on financial literacy to assist consumers in
developing a manageable budget and avoiding debt problems in the
future.\33\
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\31\ But see Credit Advisors at 1 (stating that the credit
counseling industry ``was founded as a for-profit industry, and was
much more consumer oriented than under the subsequent nonprofit
model'').
\32\ See National Consumer Law Center, Inc. (``NCLC'') and
Consumer Federation of America (``CFA''), Credit Counseling in
Crisis: The Impact on Consumers of Funding Cuts, Higher Fees and
Aggressive New Market Entrants, April 2003, at 6.
\33\ See IRS (Grodnitzky) Tr. at 19 (noting that the IRS
``issued two rulings, one in 1965 and one in 1969, and really kind
of set up a framework for what a compliant credit counseling
organization needs to look like. I think the overarching theme of
these rulings were the organization, at least with respect to
501(c)(3), needs to educate, educate consumers, educate the
public.'').
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The hallmark of a traditional DMP is that it enables a consumer to
repay the full amount owed to creditors, albeit under renegotiated
terms that make repayment less onerous.\34\ Thus, DMPs can be
beneficial both to consumers, who receive more manageable terms, and to
creditors, who are paid the outstanding balance. A credit counselor
makes an initial determination about whether a DMP is a viable option
for a consumer after obtaining the consumer's full financial profile.
Traditionally, to be eligible for a DMP, a consumer must have
sufficient income to repay the full amount of his or her debts,
provided that the terms are adjusted to make such repayment
possible.\35\
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\34\ See Credit Counseling in Crisis at 6. The study goes on to
note that ``a DMP is very similar to a chapter 13 bankruptcy
`reorganization,' through which a consumer submits a plan to repay
creditors over time. The critical difference is that Chapter 13
plans allow consumers with sufficient income to pay back secured as
well as unsecured creditors. For consumers trying to hold onto their
homes or cars, this is a critical distinction.'' Id. at 25-26.
\35\ See Press Release, National Foundation for Credit
Counseling, Top Credit Card Issuers Support the NFCC's ``Call to
Action'' For Consumer Repayment Relief, (Apr. 15, 2009) (also noting
that ``in these tough economic times, fewer consumers have
sufficient income to be eligible for, or the ability to maintain, a
traditional DMP, often leaving bankruptcy as the only option''),
available at (www.nfcc.org/NewsRoom/newsreleases/files09/NFCC_Call_Action.pdf); CCFS (Manning) Tr. at 6.
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Crafting a DMP begins when a credit counselor contacts each of a
consumer's unsecured creditors. Each creditor determines what, if any,
repayment options to offer the consumer based on the consumer's income
and total debt load. Repayment options, known as ``concessions,''
include reduced interest rates, elimination of late or over limit fees,
and extensions of the term for repayment. After negotiations with all
of a consumer's creditors are complete, the credit counselor finalizes
the DMP and calculates the new repayment schedule. The traditional DMP
typically calls for a consumer to repay the full balance of
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unsecured debt to creditors by making reduced, consolidated monthly
payments over a period of three to five years. The CCA receives these
monthly payments over the term of the DMP and distributes the
appropriate share to each of the consumer's creditors.
In response to the recent economic downturn and increase in
consumer debt, the National Foundation for Credit Counseling (``NFCC'')
- the umbrella organization for more than one hundred nonprofit credit
counseling organizations - announced on April 15, 2009, that the top
ten credit card issuers in the U.S. had agreed to provide additional
concessions to ensure that even consumers in significant financial
straits may be able to use a DMP as a means to extricate themselves
from indebtedness.\36\ According to the NFCC, this initiative came in
response to its October 2008 ``Call to Action,'' which urged creditors
to ``make DMPs more affordable for people in troubled financial
circumstances.''\37\
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\36\ Id. The participating creditors include: American Express,
Bank of America, Capital One, Chase Card Services, Citi, Discover
Financial Services, GE Money, HSBC Card Services, U.S. Bank, and
Wells Fargo Card Services.
\37\ Id. These credit card issuers endorsed two new plans: a
``more affordable `Standard' DMP'' and a ```Hardship' DMP,''
specifically designed to enable consumers who have lost their jobs
or experienced other serious financial problems to qualify. Like
traditional DMPs, these so-called ``Call to Action DMPs'' provide
for a five-year repayment term, but they allow a consumer to make
more affordable, fixed monthly payments and establish an emergency
savings fund rather than using all disposable income to repay
existing debt. Id.
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For their efforts, CCAs, which operate as nonprofit entities,
receive funding from two sources.\38\ First, consumers now typically
pay for services,\39\ although this was not always the case.\40\
According to the NFCC, as of 2001, consumers paid on average about $20
to enroll in a DMP, and then paid a monthly service fee of about
$12.\41\ These fees have increased over the last decade, and now
average approximately $25 to enroll, plus $25 per month.\42\ The second
source of funding is creditors themselves. Traditionally, after a
consumer enrolls in a DMP, the consumer's creditors pay the CCA a
percentage of the monthly payments the CCA receives.\43\ This funding
mechanism, known as a ``fair share'' contribution, historically has
provided the bulk of a CCA's operating revenue.\44\ For many years,
creditors' fair share payments ranged from 12 to 15% of the amount
received as a result of the DMP, but that amount has decreased over
time to between 0% and 10%.\45\
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\38\ See Consumer Protection Issues in the Credit Counseling
Industry: Hearing Before the Permanent Subcommittee on
Investigations Senate Committee on Governmental Affairs, 108 th
Cong. 2d Sess. (2004) (Testimony of the FTC), available at
(www.ftc.gov/os/2004/03/040324testimony.shtm). Binzell Tr. at 37
(``If we had to do it all over again, we could go back 50 years,
that fair share would have never existed. We think it's important.
We think creditors have a very important role and should be
responsible for helping to fund credit counseling and financial
literacy. I mean, they have a vested interest and they should be
supporting it. The fact that it's tied to DMPs, again, it started
long before I got involved and it probably ought to be something
different.'').
\39\ These fees are often limited by state law. See, e.g., Me.
Rev. Stat. Ann. Tit. 17 Sec. 701, et seq., tit. 32 Sec. 6171, et
seq. (limiting fees to $75 for set-up, $40 monthly charge, and 15%
of reduction for any settlement of debt); Md. Code Ann. Sec. 12-901
et seq. (limiting to $50 consultation fee and the lesser of $40 per
month or $8 per creditor per month); Ill. Com. Stat. Ann., Sec. 205
ILCS 665/1 et seq. (capping initial and monthly credit counseling
fees).
\40\ See Credit Counseling in Crisis at 13-14 (``charging
consumers was virtually unheard of even a decade ago'' but, in 2001,
``about 88% of [NFCC] agencies were charging monthly fees, a little
more than half charged enrollment fees, and almost 25% were charging
for counseling.'').
\41\ See id.
\42\ See Cards & Payments, Vol. 22, Issue 2, Credit Concessions:
Assistance for Borrowers on the Brink (Feb. 1, 2009) (noting that
``nonprofit agencies' counseling fees average about $25 per
month''); Miami Herald, Credit Counselors See Foreclosures on the
Rise (July 13, 2008) (noting that CCAs charge an initial fee of $25,
and a $25 monthly fee).
\43\ See Letter from NFCC to Lucy Morris, Attorney, Federal
Trade Commission (Feb. 27, 1997) (proposing CCA disclosure that
creditor contributions are usually calculated as a percentage of
``each payment received''), available at (www.ftc.gov/os/1997/03/nfcc2.pdf).
\44\ See NFCC, FAQs (``The majority of agency funding comes from
voluntary contributions from creditors who participate in Debt
Management Plans.''), available at (www.nfcc.org/aboutus/aboutus_04.html#7); NFCC (Binzel) Tr. at 37. Some have since questioned the
appropriateness of the ``fair share'' model. See, e.g., NFCC
(Binzel) Tr. at 37 (``If we had to do it all over again . . . fair
share would have never existed . . . . We think creditors have a
very important role and should be responsible for helping to fund
credit counseling and financial literacy. I mean, they have a vested
interest and they should be supporting it. The fact that it's tied
to DMPs, again, it started long before I got involved and it
probably ought to be something different.'').
\45\ See Credit Counseling in Crisis at 10-12.
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2) Abuse and Crackdown in the Credit Counseling Industry
Responding to the rise in consumer debt and the concomitant
increase in defaults, many new entities entered the credit counseling
field during the last decade.\46\ The advent of these new credit
counseling entities - many of which, unlike traditional CCAs, operated
on a for-profit basis - appeared to increase the options for indebted
consumers.\47\ At the same time consumer protection concerns emerged
with regard to these new credit counselors. Research by consumer
advocates and congressional scrutiny highlighted troubling trends in
the credit counseling industry, including: deceptive and unfair
practices; excessive fees; and the abuse of nonprofit status.\48\ These
abuses prompted an array of responses over the past decade, including
law enforcement, regulatory, legislative, educational,\49\ and self-
regulatory\50\ actions.
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\46\ See IRS (Grodnitzky) Tr. at 19-21 (noting that in the past
10 years, the IRS observed that new entities, which looked more like
commercial entities than nonprofits, entered the CCA marketplace);
AADMO (Guimond) Tr. at 40 (``Everybody saw the AmeriDebt nightmare,
all the horror stories that were on the news.''); see also Credit
Counseling in Crisis at 7 (``Ten years ago, there were about 200
credit counseling organizations in the country, with 90% affiliated
with NFCC. By 2002, there were more than 1,000 credit and debt
management organizations in the country.'').
\47\ See Credit Counseling in Crisis at 8 (``These [new]
agencies have pioneered more business-like methods of making debt
management plans convenient for consumers, including flexible hours,
phone and Internet counseling, and electronic payments. These
improvements, in turn, have forced the `old guard' to be more
responsive to their clients. Some of these newer agencies are
responsible, effective and sensitive to their client's needs.
However, as the newer agencies have gained market share, a number of
serious problems have surfaced as well.'').
\48\ See generally id; see also IRS (Grodnitzsky) Tr. at 20;
NFCC (Binzel) Tr. at 28-29 (noting that ``when profit motive is
injected into a non-profit industry, it should come as no surprise
that harm to consumers will follow.''). In March of 2004, the Senate
Permanent Subcommittee on Investigations of the Committee on
Homeland Security and Governmental Affairs conducted an
investigation and held hearings on the industry. The Subcommittee's
report, issued in April 2005, concluded that ``[c]learly, something
is wrong with the credit counseling industry.'' S. Rep. No. 109-55,
at 1 (2005).
\49\ The FTC and IRS, as well as other entities, have created
and disseminated education materials to help consumers understand
the fundamentals of credit counseling and learn how to select a
reputable CCA. See, e.g., FTC, Fiscal Fitness: Choosing a Credit
Counselor, available at (www.ftc.gov/bcp/edu/pubs/consumer/credit/cre26.shtm); FTC, Knee Deep in Debt, available at (www.ftc.gov/bcp/edu/pubs/consumer/credit/cre19.shtm); IRS, Credit Counseling
Organizations - Questions and Answers about New Requirements,
available at (www.irs.gov/charities/article/0,,id=163180,00.html).
\50\ Some industry associations have created or enhanced self-
regulatory codes. See, e.g., NFCC, Member Application (Attachments
A-C), available at (www.nfcc.org/NFCC_MemberApplicationFINAL_REV071006.pdf); AICCA Certification of Compliance, available at
(www.aiccca.org/images/CertificateofCompliance.pdf); AADMO (Guimond)
Tr. at 43 (AADMO ``created the first nationwide accreditation
program for for-profit credit counselors'').
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The FTC and state Attorneys General have targeted unscrupulous
practices by some CCAs in a number of law enforcement actions.\51\
Since 2003, the
[[Page 41992]]
Commission has brought six cases against credit counseling entities for
deceptive and abusive practices, including a seminal action against
AmeriDebt, Inc., which was, at the time, one of the largest CCAs.\52\
The defendants in these cases allegedly engaged in several common
patterns of deceptive conduct in violation of Section 5 of the FTC
Act.\53\ First, most made deceptive statements regarding their
nonprofit status.\54\ Second, they allegedly frequently misrepresented
the scope, benefits, and likelihood of success consumers could expect
from their services. Misrepresentations included false promises to
provide counseling and education services\55\ and overstatements of the
amount or percentage of interest charges a consumer might save using
the services.\56\ Third, these entities allegedly commonly
misrepresented material information regarding their fees, including
making false claims that they did not charge up-front fees\57\ or that
fees were tax deductible.\58\ In addition to allegedly violating the
FTC Act, some of these entities also allegedly engaged in violations of
the TSR, particularly the Rule's disclosure and misrepresentation
provisions and the abusive practices section, including the National Do
Not Call Registry provision.\59\
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\51\ State enforcers have sued CCAs for violations of state
consumer protection laws. See, e.g., Colorado Office of the Attorney
General Press Release, Eleven Companies Settle With The State Under
New Debt-Management And Credit Counseling Regulations (Mar. 12,
2009), available at (www.ago.state.co.us/press_detail.cfmpressID=957.html); Press Release of the N.J. Department of
Public Affairs, State Files Suit Against United Credit Adjusters and
Related Companies (Oct. 15, 2008), available at (www.nj.gov/lps/ca/press/creditadjusters.htm); North Carolina Office of Attorney
General Press Release, AG Cooper Seeks to Stop Sham Credit Counselor
(Oct. 10, 2006), available at (www.ncdoj.gov/DocumentStreamerClient?directory=PressReleases/&file=Commercial
Credit Counseling final.pdf); State Accuses Columbus Man of Credit-
Counseling Scam, Columbus Dispatch (July 12, 2006), available at
(www.columbusdispatch.com/live/contentbe/dispatch/2006/07/12/20060712-D1-01.html); New York Office the Attorney General, State
Wins Order to Shut Down Bogus Debt Counseling Agencies in Queens
(Oct. 17, 2000), available at (www.oag.state.ny.us/media_center/2000/oct/oct17a_00.html).
\52\ See FTC v. Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. 2006); United States v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. 2006); FTC v. Integrated Credit Solutions, No.
06-806-SCB-TGW (M.D. Fla. 2006); FTC v. Nat'l Consumer Council, No.
SACV04-0474 CJC(JWJX) (C.D. Ca. 2004); FTC v. Debt Mgmt. Found.
Svcs., No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC v. AmeriDebt,
Inc., No. PJM 03-3317 (D. Md. 2003). AmeriDebt was also the subject
of law enforcement actions by several states. See, e.g., State of
Missouri ex rel. Nixon v. AmeriDebt, Inc., No. 03-402378 (St. Louis
City Circuit Court, Sept. 11, 2003); State of Texas v. AmeriDebt,
Inc., No. GV-304638 (Dist. Ct. Travis County, Texas, Nov. 19, 2003);
State of Minnesota v. AmeriDebt, Inc., Case No. MC 03-018388
(Hennepin County Dist. Ct., Nov. 19, 2003).
\53\ See, e.g., FTC v. Debt Solutions, Inc., No. 06-0298 JLR
(W.D. Wash. 2006); United States v. Credit Found. of Am., No. CV 06-
3654 ABC(VBKx) (C.D. Cal. 2006); FTC v. Nat'l Consumer Council, No.
SACV04-0474 CJC(JWJX) (C.D. Cal. 2004).
\54\ See FTC v. Integrated Credit Solutions, Inc., No. 06-806-
SCB-TGW (M.D. Fla. 2006); FTC v. Express Consolidation, No. 06-cv-
61851-WJZ (S.D. Fla. 2006); FTC v. Debt Mgmt. Found. Svcs., Inc.,
No. 04-1674-T-17-MSS (M.D. Fla. 2004); FTC v. AmeriDebt, Inc., No.
PJM 03-3317 (D. Md. 2003). Other defendants allegedly claimed to
have ``special relationships'' with the consumers' creditors. See
FTC v. Debt Solutions, Inc., No. 06-0298 JLR (W.D. Wash. 2006).
\55\ See, e.g., FTC v. Integrated Credit Solutions, No. 06-806-
SCB-TGW (M.D. Fla. 2006); United States v. Credit Found. of Am., No.
CV 06-3654 ABC(VBKx) (C.D. Cal. 2006); FTC v. Nat'l Consumer
Council, No. SACV04-0474 CJC(JWJX) (C.D. Cal. 2004).
\56\ See United States v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. 2006); FTC v. Integrated Credit Solutions,
Inc., No. 06-806-SCB-TGW (M.D. Fla. 2006); FTC v. Debt Mgmt. Found.
Svcs., Inc., No. 04-1674-T-17-MSS (M.D. Fla. 2004).
\57\ See FTC v. Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. 2006); FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D. Md. 2003).
\58\ See FTC v. Integrated Credit Solutions, No. 06-806-SCB-TGW
(M.D. Fla. 2006); United States v. Credit Found. of Am., No. CV 06-
3654 ABC(VBKx) (C.D. Cal. 2006).
\59\ See FTC v. Express Consolidation, No. 06-cv-61851-WJZ (S.D.
Fla. 2006); United States v. Credit Found. of Am., No. CV 06-3654
ABC(VBKx) (C.D. Cal. 2006).
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The IRS has played a key role in regulating CCAs based on its
authority to regulate nonprofit entities under Section 501(c)(3) of the
Internal Revenue Code (``IRC''). In 2003, in response to the abuses
arising from for-profit entities masquerading as nonprofits, the IRS
announced its intention to re-examine CCAs with 501(c)(3) status to
determine whether they were complying with the laws and regulations
governing tax-exempt status.\60\ Ultimately, this initiative expanded
into a full-scale program to examine all tax-exempt CCAs, resulting in
``widespread revocation, proposed revocation or other termination of
tax-exempt status,'' of many organizations,\61\ as well as increased
scrutiny of new applications for tax-exempt status by credit counseling
agencies.\62\
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\60\ See IRS (Grodnitzky) Tr. at 19-23; see also IRS, Press
Release, IRS Takes Steps to Ensure Credit Counseling Organizations
Comply with Requirements for Tax-Exempt Status (Oct. 17, 2003),
available at (www.irs.gov/newsroom/article/0,,id=114575,00.html).
\61\ A list of entities whose tax exempt status has been revoked
can be found at (www.irs.gov/charities/charitable/article/0,,id=164392,00.html).See also IRS (Grodnitzky) Tr. at 20-23 (noting
that of the initial 63 CCAs reviewed, the vast majority of them had
their 501(c)(3) status revoked, or were issued notices of
revocation).
\62\ IRS, Press Release, IRS Takes New Steps on Credit
Counseling Groups Following Widespread Abuse (May 15, 2006),
available at (www.irs.ustreas.gov/newsroom/article/0,,id=156996,00.html).
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To enhance the IRS's ability to oversee CCAs, in 2006 Congress
amended the IRC, adding Section 501(q) to provide specific eligibility
criteria for CCAs seeking tax-exempt status as well as criteria for
retaining that status.\63\ Among other things, Section 501(q) of the
IRC prohibits tax-exempt CCAs from: making or negotiating loans to or
on behalf of a client; engaging in credit repair activities, if those
activities are not incidental to the provision of credit counseling, or
charging a separate fee for credit repair activities; or refusing to
provide credit counseling services due to a consumer's inability to pay
or a consumer's ineligibility or unwillingness to agree to enroll in a
DMP.\64\ In addition, Section 501(q) provides that tax-exempt credit
counselors may only charge reasonable fees for services; must allow fee
waivers if a consumer is unable to pay; and may not, unless allowed by
state law, base fees on a percentage of a client's debt, DMP payments,
or savings from enrolling in a DMP.\65\ Section 501(q) also limits the
aggregate revenues that a tax-exempt CCA may receive from creditors for
DMPs.\66\ Under Section 501(q), tax-exempt CCAs also are prohibited
from making or receiving referral fees and from soliciting voluntary
contributions from a client.\67\
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\63\ Pension Protection Act of 2006, P.L. 109-280, Section 1220
(Aug. 2006), codified as 26 U.S.C. 501(q).
\64\ See 26 U.S.C. 501(q).
\65\ See id.
\66\ 26 U.S.C. 501(q)(2) (requiring that ``[t]he aggregate
revenues of the organization which are from payments of creditors of
consumers of the organization and which are attributable to debt
management plan services do not exceed the applicable percentage
[that is being phased in and that will go down to 50%] of the total
revenues of the organization.'').
\67\ See 26 U.S.C. 501(q)(1)(C). In addition to government
efforts to regulate CCAs, some industry trade associations have
imposed registration and/or certification requirements on their
members requiring, among other things, that members maintain
nonprofit status, provide counseling and education services, and
provide counseling services to consumers regardless of ability to
pay. See NFCC Member Application (Attachments A-C), available at
(www.nfcc.org/NFCC_MemberApplicationFINAL_REV071006.pdf); AICCA
Certification of Compliance, available at (www.aiccca.org/images/CertificateofCompliance.pdf.)
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In addition to receiving regulatory scrutiny from the IRS, as a
result of changes in the federal bankruptcy code, certain nonprofit
CCAs have been subjected to rigorous screening by the Department of
Justice's Executive Office of the U.S. Trustee (``EOUST''). Pursuant to
the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005,
consumers must obtain credit counseling before filing for bankruptcy
and must take a financial literacy class before obtaining a
[[Page 41993]]
discharge from bankruptcy.\68\ Under the established processes, CCAs
seeking certification as approved providers of the required credit
counseling must submit to an in-depth initial examination and to
subsequent re-examination by the EOUST.\69\
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\68\ See Pub L. No. 109-8, 119 Stat. 23 (codified as amended at
11 U.S.C. 101 et seq.).
\69\ See Application Procedures and Criteria for Approval of
Nonprofit Budget and Credit Counseling Agencies by United States
Trustees; Notice of Proposed Rulemaking, 73 FR 6062 (Feb. 1, 2008)
(seeking comment on proposed rule setting forth additional
procedures and criteria for approval of entities seeking to become,
or to remain, approved nonprofit budget and credit counseling
agencies). The proposed rule and public comments are available at
(www.regulations.gov). A list of EOUST-approved credit counselors is
available to consumers at (www.usdoj.gov/ust/eo/bapcpa/ccde/cc_approved.htm).
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B. For-profit Debt Settlement Services
1) Background
As detailed above, the last decade has seen tremendous change in
the debt relief industry. Historic levels of consumer debt\70\ have
dramatically increased the demand for debt relief services, but
traditional DMPs have become less available to consumers who
increasingly have insufficient income to repay their debts under such
plans.\71\ At the same time, CCAs have been under significant pressure
due to decreases in fair share funding and new regulatory
constraints.\72\ These developments have created an opportunity for a
new debt relief business model offered by for-profit debt settlement
companies.\73\ These companies commonly use radio, television, and
Internet advertising to entice consumers with the prospect of lump sum
settlements for less than the full outstanding balance of their
unsecured debts.\74\ In many cases, they purport to offer consumers a
way to pay off their unsecured debt obligations for pennies on the
dollar. Unlike a DMP, the goal of a debt settlement plan is for the
consumer to repay only a portion of the total owed. Thus, debt
settlement may appeal to a wide range of indebted consumers, including:
those who are ineligible for a DMP because their income is insufficient
to enable them to repay their total debt in three to five years; those
who would be able to repay their debts in full, but are unaware of the
existence of or uninterested in the DMP option; and even those who
might be better off declaring bankruptcy due to the extent of their
indebtedness or other specifics of their particular situation.\75\
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\70\ See CCFS (Manning) Tr. at 54-57 (noting ``unprecedented
levels of debt'' and explaining that at least $350 billion in credit
card debt was refinanced into home equity loans and mortgages
between 2001 and 2007).
\71\ See CCFS (Manning) Tr. at 65; FTC (Parnes) Tr. at 6-7; Care
One at 2, 5 (estimating that six million consumers a year are unable
to qualify for a traditional DMP because ``[t]he traditional [DMP]
supported by creditors is not sufficient to help consumers impacted
by the downturn in the economy and the increased availability and
use of unsecured debt.''); see also supra notes 35-38 and
accompanying text.
\72\ This pressure may be responsible for a reduction in
entities seeking to engage in credit counseling on a nonprofit
basis. See, e.g., IRS (Grodnitzky) Tr. at 25 (noting that ``since
2006, [the IRS has] received very few new applications from
organizations wishing to engage in credit counseling'').
\73\ See NFCC (Binzel) Tr. at 29 (``what we've seen as a result
of companies being pushed out of 501(c), many have reemerged or are
morphing into for profit entities and, in some cases, debt
settlement companies.''); IRS (Grodnitzky) Tr. at 66; EFA Data
Processing (Ansbach) Tr. at 81 (``There are more and more debt
settlement companies that join us every day. Some are certainly well
organized. Others are not. Some certainly join us with a tremendous
amount of expertise. Others do not.''); Debt Settlement USA (Craven)
Tr. at 88 (``In the past year alone, we have experienced a more than
50% increase in the number of consumers who have turned to us and
turned to debt settlement as an alternative to bankruptcy.'').
\74\ See NFCC (Binzel) Tr. at 31.
\75\ See CCFS (Manning) Tr. at 61-62 (``If people are in
financial distress, we should be able to essentially underwrite them
through a means test provision and say which program they should go
into, and most importantly, what the debt concessions should look
like. . . . We need to have a means test that says people are going
to pay what they can afford to pay.'').
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Many consumers seeking information about debt settlement are
already behind on their debt payments and subject to the attendant
stresses of their financial situations, including fielding multiple
debt collection calls, struggling to make even minimum payments on
their credit cards, and, in many instances, struggling to pay their
mortgages. Thus, the prospect of alleviating these stresses has
undeniable appeal. Advertisements for debt settlement services
typically direct consumers to call for more information, and the
resulting telemarketing transactions often occur when consumers are
extremely vulnerable.\76\
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\76\ See CFA (Plunkett) Tr. at 103; EFA Data Processing
(Ansbach) Tr. at 83 (``These are consumers that are distraught,
these are consumers that are crying, and I am sad to report to you
that more often than not my representatives shared with me that
these are people that are actually suicidal.'').
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The debt settlement business model appears to depend on the ability
of the debt settlement provider to time a consumer's delinquency and
rate of savings to coincide with a creditor's or debt collector's
incentive to settle.\77\ According to debt settlement industry
representatives, settling a debt for less than the full principal value
becomes more attractive to creditors as their internal charge-off
deadlines approach.\78\ The delinquency, charge-off, and collection
process varies from creditor to creditor, but some commonalities exist.
Generally, after a credit card account is delinquent for some period of
time (most often between six months and a year) the issuer will
``charge off the account.''\79\ Once the creditor charges off the
account, it is no longer listed as an account receivable, and its value
is charged against the creditor's reserves for losses.\80\ At the time
of charge-off, the issuer may assign or sell the debt to a debt
collector - whether a contingency collection agency, collection law
firm, or debt buyer -who will then attempt to collect the debt directly
from the consumer.\81\ Debt settlement companies often negotiate with
debt collectors regarding accounts that are, due to their delinquency
status, no longer in the creditor's portfolio.\82\
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\77\ See USOBA at 7; see also generally US Debt Resolve
(Johnson) Tr. at 71-75 (discussing the debt settlement business
model).
\78\ See USOBA at 7 (asserting that debt settlement offers are
more likely to be accepted on accounts that are at least 120 days
delinquent).
\79\ See FTC, Collecting Consumer Debts, The Challenges of
Change: A Workshop Report (Feb. 2009), at 2-3; Kaulkin Ginsberg, The
Kaulkin Report: The Future of Receivables Management 37 (7th ed.
2007).
\80\ See NCLC, Fair Debt Collection 14-15 (6th ed. 2008).
\81\ See id. Of course, many creditors use contingency
collection agencies to collect debts that are delinquent but not
charged-off. Once the debt is charged-off, ``[c]ollection efforts
continue on many charged-off debts for a substantial period of time
. . . . Any payment on the charged-off debt is then treated as
income - a recovery on a bad debt - on the debt collector's books.''
Id. (citing Uniform Retail Credit Classification and Account
Management Policy, 65 FR 36,903 (June 12, 2000)). The use of the
term ``debt collector'' to include contingency collection agencies,
collection law firms, and debt buyers is consistent with the
Commission's interpretations of the Fair Debt Collection Practices
Act (``FDCPA''). See FTC, Collecting Consumer Debts, The Challenges
of Change: A Workshop Report (Feb. 2009), at 2-3.
\82\ See ACA (Feb. 20, 2009) at 2 (reporting the results of a
survey ACA conducted to determine its members' experiences with debt
settlement companies).
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Debt settlement industry representatives assert that they assess
the information about a particular consumer's financial condition and,
based on that individualized assessment, calculate a monthly
payment.\83\ Depending on the debt
[[Page 41994]]
settlement company, the consumer may make the payment to the debt
settlement company or to a third-party escrow company.\84\ Consumers
are typically told that the monthly payments - often in the range of
hundreds of dollars - will accumulate until there are sufficient funds
to make the creditor or debt collector an offer equivalent to an
appreciable percentage of the amount originally owed to the creditor.
During this time, the debt settlement provider often instructs the
consumer not to talk to his or her creditors or debt collectors.\85\ To
effectuate what appears to be a ``communication blackout,'' debt
settlement companies often instruct consumers to assign them power of
attorney\86\ and to send creditors (directly or through the debt
settlement provider) a cease communication notice.\87\ In some cases,
the debt settlement provider may even execute a change of address form
substituting its address for the consumer's, redirecting billing
statements and collections notices so that the consumer does not
receive them.\88\ A company may assure the consumer that it is in
contact with the creditors or debt collectors directly and represent
that collection calls and lawsuits will cease upon enrollment in the
debt settlement program.
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\83\ See, e.g., USOBA at 7 (``Once a consumer has preliminarily
qualified for and decided upon a debt settlement company, the
consumer receives an agreement for services, a creditor information
form, a budget form, limited power of attorney, a permission to
communicate form, and instructions on how to complete the package.
Once the consumer has completed the package . . . [the company] is
responsible for reviewing the package to ensure that the consumer
meets the criteria to qualify for the program. The qualification
process is a timely process, which includes a complete review of the
client's monthly budget form, the list of creditors on the creditor
worksheet, the client's history with those creditors (current,
delinquent, how long the account has been open, cash advances,
balance transfers), and the client's ability to make the recommended
monthly payment.'').
\84\ In many instances, consumers are requested or required to
send funds to the debt settlement company to be escrowed. One debt
settlement provider at the Workshop noted, however, that no
``legitimate debt settlement company [should] pay creditors on
behalf of the consumer.'' Debt Settlement USA (Craven) Tr. at 91.
The Commission's law enforcement shows the dangers of the escrow
model. See, e.g., FTC v. Jubilee Fin. Servs., Inc., No. 02-6468 ABC
(Ex) (C.D. Cal. 2002) (alleging that defendants regularly withdrew
money from consumers' trust accounts to pay their operating
expenses); FTC v. Edge Solutions, No. CV-07-4087 (E.D.N.Y.), First
Interim Report of Temporary Receiver (Oct. 23, 2007), at 3 (noting
that ``customer funds in the amount of $601,520 were missing from
the receivership defendants' accounts and unaccounted for by the
receivership defendants'').
\85\ See, e.g., FTC v. Connelly, No. SA CV 06-701 DOC(RNBx)
(C.D. Cal. 2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468
ABC(Ex) (C.D. Cal. 2002).
\86\ See ACA (Dec. 1, 2008) at 5 (``ACA members routinely
receive letters from debt settlement companies or law firms claiming
to represent consumers. Commonly the letters include [power of
attorney documents] that purport to be signed by the consumer
authorizing the attorney to act on behalf of the consumer. The
attorney then directs the credit-grantor or collection agency to
work with a debt settlement company to resolve the debt.''); see
also, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-00558-RPM (D. Colo.
2007)(alleging defendants send power of attorney documents to
consumers); FTC v. Better Budget Fin. Servs., Inc., No. 04-
12326(WG4) (D. Mass. 2004) (alleging that consumers were instructed
to sign power of attorney forms); FTC v. National Credit Council,
Case. No. SACV04-0474 CJC(JWJx) (C.D. Cal. 2004) (alleging that
defendants used power of attorney documents).
In a comment submitted to the Commission in connection with the
Workshop, ACA International (a trade organization representing
third-party debt collectors) claimed that the power of attorney
documents prepared by debt settlement companies are frequently
legally deficient under state law. See ACA (Dec. 1, 2008) at 5-8.
Moreover, unless presented by an attorney, a power of attorney may
permit, but does not require, a creditor to contact the debt
settlement company. Accordingly, it appears that this strategy often
does not stop contacts between creditors and consumers, collection
calls, or lawsuits/garnishment proceedings, but instead has the
propensity to escalate the collection process.
\87\ See ACA (Dec. 1, 2008) at 7 (``The increase in for-profit
debt settlement companies has resulted in more of these companies
seeking to interpose themselves between consumers and credit-
grantors or collectors.''). Workshop comments from the Community
Bankers Association (CBA), the American Financial Services
Association (AFSA) and ACA International, as well as statements by
banking representatives at the workshop, indicate debt settlement
companies often use power of attorney and cease and desist letters
to stop contacts between creditor and consumer. See ACA (Dec. 1,
2008) at 4-7; CBA at 2-3; AFSA at 3. Creditors express displeasure,
however, that once debt settlement companies intercede on behalf of
consumers, the debt settlement companies are non-responsive to
creditor contacts. See, e.g., AFSA at 3. One workshop panelist
representing the American Bankers Association (``ABA'') noted that,
even when successful, attempts to inhibit direct communication with
consumers prevent creditors from informing consumers about available
options for dealing with the debt and the ramifications of failure
to make payments. See ABA (O'Neill) Tr. at 96.
\88\ See, e.g., FTC v. Jubilee Fin. Servs., Inc., No. 02-6468
ABC (Ex) (C.D. Cal 2002) (alleging defendants instructed consumers,
among other things, to submit change of address information to
creditors so that mail would go directly to defendants); F