Mandatory Country of Origin Labeling of Beef, Pork, Lamb, Chicken, Goat Meat, Wild and Farm-Raised Fish and Shellfish, Perishable Agricultural Commodities, Peanuts, Pecans, Ginseng, and Macadamia Nuts, 2658-2707 [E9-600]
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DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Parts 60 and 65
[Docket No. AMS–LS–07–0081]
RIN 0581–AC26
Mandatory Country of Origin Labeling
of Beef, Pork, Lamb, Chicken, Goat
Meat, Wild and Farm-Raised Fish and
Shellfish, Perishable Agricultural
Commodities, Peanuts, Pecans,
Ginseng, and Macadamia Nuts
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AGENCY: Agricultural Marketing Service,
USDA.
ACTION: Final rule.
SUMMARY: The Farm Security and Rural
Investment Act of 2002 (2002 Farm
Bill), the 2002 Supplemental
Appropriations Act (2002
Appropriations), and the Food,
Conservation and Energy Act of 2008
(2008 Farm Bill) amended the
Agricultural Marketing Act of 1946 (Act)
to require retailers to notify their
customers of the country of origin of
covered commodities. Covered
commodities include muscle cuts of
beef (including veal), lamb, chicken,
goat, and pork; ground beef, ground
lamb, ground chicken, ground goat, and
ground pork; wild and farm-raised fish
and shellfish; perishable agricultural
commodities; macadamia nuts; pecans;
ginseng; and peanuts. The
implementation of mandatory country
of origin labeling (COOL) for all covered
commodities, except wild and farmraised fish and shellfish, was delayed
until September 30, 2008.
The 2008 Farm Bill contained a
number of provisions that amended the
COOL provisions in the Act. These
changes included the addition of
chicken, goat, macadamia nuts, pecans,
and ginseng as covered commodities,
the addition of provisions for labeling
products of multiple origins, as well as
a number of other changes. However,
the implementation date of September
30, 2008, was not changed by the 2008
Farm Bill. Therefore, in order to meet
the September 30, 2008, implementation
date and to provide the newly affected
industries the opportunity to provide
comments prior to issuing a final rule,
on August 1, 2008, the Department
published an interim final rule with a
request for comments for all of the
covered commodities other than wild
and farm-raised fish and shellfish. The
Agency is issuing this final rule for all
covered commodities. This final rule
contains definitions, the requirements
for consumer notification and product
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marking, and the recordkeeping
responsibilities of both retailers and
suppliers for covered commodities.
DATES: This final rule is effective March
16, 2009.
FOR FURTHER INFORMATION CONTACT: Erin
Morris, Associate Deputy Administrator,
Poultry Programs, AMS, USDA, by
telephone on 202–720–5131, or via email at: erin.morris@usda.gov.
SUPPLEMENTARY INFORMATION: The
information that follows has been
divided into three sections. The first
section provides background
information about this final rule. The
second section provides a discussion of
the rule’s requirements, including a
summary of changes from the October 5,
2004, interim final rule for fish and
shellfish and the August 1, 2008,
interim final rule for the remaining
covered commodities as well as a
summary of the comments received in
response to the relevant prior requests
for comments associated with this
rulemaking and the Agency’s responses
to these comments. The prior requests
for comments include: The interim final
rule for fish and shellfish published in
the October 5, 2004, Federal Register
(69 FR 59708); the reopening of the
comment period (for costs and benefits)
for the interim final rule that was
published in the November 27, 2006,
Federal Register (71 FR 68431); the
reopening of the comment period for all
aspects of the interim final rule that was
published in the June 20, 2007, Federal
Register (72 FR 33851); and the interim
final rule for the remaining covered
commodities that was published in the
August 1, 2008, Federal Register (73 FR
45106). The last section provides for the
required impact analyses including the
Regulatory Flexibility Act, the
Paperwork Reduction Act, Civil Rights
Analysis, and the relevant Executive
Orders.
I. Background
Prior Documents in This Proceeding
This final rule is issued pursuant to
the 2002 Farm Bill, the 2002
Appropriations, and the 2008 Farm Bill,
which amended the Act to require
retailers to notify their customers of the
origin of covered commodities. In
addition, the FY 2004 Consolidated
Appropriations Act (Pub. L. 108–199)
delayed the implementation of
mandatory COOL for all covered
commodities except wild and farmraised fish and shellfish until September
30, 2006. The Agriculture, Rural
Development, Food and Drug
Administration, and Related Agencies
Appropriations Act of 2006 (Pub. L.
109–97) delayed the applicability of
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mandatory COOL for all covered
commodities except wild and farmraised fish and shellfish until September
30, 2008.
On October 11, 2002, AMS published
Guidelines for the Interim Voluntary
Country of Origin Labeling of Beef,
Lamb, Pork, Fish, Perishable
Agricultural Commodities, and Peanuts
(67 FR 63367) providing interested
parties with 180 days to comment on
the utility of the voluntary guidelines.
On November 21, 2002, AMS
published a notice requesting
emergency approval of a new
information collection (67 FR 70205)
providing interested parties with a 60day period to comment on AMS’ burden
estimates associated with the
recordkeeping requirements as required
by the Paperwork Reduction Act of 1995
(PRA). On January 22, 2003, AMS
published a notice extending this
comment period (68 FR 3006) an
additional 30 days.
On October 30, 2003, AMS published
the proposed rule for the mandatory
COOL program (68 FR 61944) with a 60day comment period. On December 22,
2003, AMS published a notice
extending the comment period (68 FR
71039) an additional 60 days. On June
20, 2007, AMS reopened the comment
period for the proposed rule for all
covered commodities (72 FR 33917).
On October 5, 2004, AMS published
the interim final rule for fish and
shellfish (69 FR 59708) with a 90-day
comment period. On December 28,
2004, AMS published a notice
extending the comment period (69 FR
77609) an additional 60 days. On
November 27, 2006, the comment
period was reopened on the costs and
benefits aspects of the interim final rule
(71 FR 68431). On June 20, 2007, the
comment period was reopened for all
aspects of the interim final rule (72 FR
33851).
On August 1, 2008, AMS published
an interim final rule for covered
commodities other than fish and
shellfish (73 FR 45106) with a 60-day
comment period.
II. Summary of Changes From the
Interim Final Rules
Definitions
In the regulatory text for fish and
shellfish (7 CFR part 60), a definition for
‘‘commingled covered commodities’’
has been added for clarity and to
conform to the regulatory text for the
other covered commodities.
In the regulatory text for the
remaining covered commodities (7 CFR
part 65), the definition of ‘‘ground beef’’
has been modified in response to
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comments. Under this final rule, the
term ‘‘ground beef’’ has the meaning
given that term in 9 CFR § 319.15(a), i.e.,
chopped fresh and/or frozen beef with
or without seasoning and without the
addition of beef fat as such, and
containing no more than 30 percent fat,
and containing no added water,
phosphates, binders, or extenders, and
also includes products defined by the
term ‘‘hamburger’’ in 9 CFR 319.15(b). A
full explanation of this change is
discussed in the Comments and
Responses section.
In 7 CFR part 65, the definition of
‘‘lamb’’ has been modified in response
to comments to include mutton. Under
this final rule, the term ‘‘lamb’’ means
meat produced from sheep.
In 7 CFR part 65, the definition of
‘‘NAIS-compliant system’’ has been
deleted in response to comments
received as it is no longer needed.
A definition of ‘‘pre-labeled’’ has been
added to both 7 CFR part 60 and 7 CFR
part 65 for clarity in response to
comments received. Under this final
rule, the term ‘‘pre-labeled’’ means a
covered commodity that has the
commodity’s country of origin, and, as
applicable, method of production
information, and the name and place of
business of the manufacturer, packer, or
distributor on the covered commodity
itself, on the package in which it is sold
to the consumer, or on the master
shipping container. The place of
business information must include at a
minimum the city and state or other
acceptable locale designation.
In 7 CFR part 65, the definition of
‘‘produced’’ has been modified for
clarity in response to comments. Under
this final rule, the term ‘‘produced’’ in
the case of perishable agricultural
commodities, peanuts, ginseng, pecans,
and macadamia nuts means harvested.
Country of Origin Notification
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Labeling Covered Commodities of
United States Origin
The August 1, 2008, interim final rule
contained an express provision allowing
U.S. origin covered commodities to be
further processed or handled in a
foreign country and retain their U.S.
origin. The Agency received numerous
comments requesting further
clarification of this provision as well as
comments requesting that it be deleted.
Accordingly, under this final rule, this
provision has been deleted. To the
extent that it is allowed under existing
Customs and Border Protection (CBP)
and Food Safety and Inspection Service
(FSIS) regulations, U.S. origin covered
commodities may still be eligible to bear
a U.S. origin declaration if they are
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processed in another country such that
a substantial transformation (as
determined by CBP) does not occur. In
addition, to the extent that additional
information about the production steps
that occurred in the U.S. is permitted
under existing Federal regulations (e.g.,
CBP, FSIS), nothing in this final rule
precludes such information from being
included. A full explanation of this
change is discussed in the Comments
and Responses section.
Country of Origin Notification for
Muscle Cuts
Under the August 1, 2008, interim
final rule, if an animal was born, raised,
and/or slaughtered in the United States
and was not imported for immediate
slaughter as defined in § 65.180, the
origin of the resulting meat products
derived from that animal could have
been designated as Product of the
United States, Country X, and/or (as
applicable) Country Y, where Country X
and Country Y represent the actual or
possible countries of foreign origin.
During the comment period, the
Agency received extensive feedback
from livestock producers, members of
Congress, and other interested parties
expressing concern about the provision
in the interim final rule that allowed
U.S. origin product to be labeled with a
mixed origin label. It was never the
intent of the Agency for the majority of
product eligible to bear a U.S. origin
declaration to bear a multiple origin
designation. The Agency made
additional modifications for clarity.
Under this final rule, for muscle cut
covered commodities derived from
animals that were born in Country X or
(as applicable) Country Y, raised and
slaughtered in the United States, and
were not derived from animals imported
for immediate slaughter as defined in
§ 65.180, the origin may be designated
as Product of the U.S., Country X, and
(as applicable) Country Y.
For muscle cut covered commodities
derived from animals born, raised, and
slaughtered in the U.S. that are
commingled during a production day
with muscle cut covered commodities
derived from animals that were raised
and slaughtered in the United States,
and were not derived from animals
imported for immediate slaughter as
defined in § 65.180, the origin may be
designated, for example, as Product of
the United States, Country X, and (as
applicable) Country Y.
For muscle cut covered commodities
derived from animals that are born in
Country X or Country Y, raised and
slaughtered in the United States, that
are commingled during a production
day with muscle cut covered
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commodities that are derived from
animals that are imported into the
United States for immediate slaughter as
defined in § 65.180, the origin may be
designated as Product of the United
States, Country X, and (as applicable)
Country Y.
In all of the cases above, the countries
of origin may be listed in any order. In
addition, if animals are raised in
another country and the United States,
provided the animals are not imported
for immediate slaughter as defined in
§ 65.180, the raising that occurs in the
United States takes precedence over the
minimal raising that occurred in the
animal’s country of birth.
A full explanation of these changes is
discussed in the Comments and
Responses section.
Markings
Under the October 5, 2004, interim
final rule for fish and shellfish and the
August 1, 2008, interim final rule for the
remaining covered commodities, only
those abbreviations approved for use
under CBP rules, regulations, and
policies were acceptable. The 2008
Farm Bill and the August 1, 2008,
interim final rule expressly authorized
the use of State, regional, or locality
label designations in lieu of country of
origin for perishable agricultural
commodities, peanuts, pecans, ginseng,
and macadamia nuts. In response to
comments received, under this final
rule, abbreviations may be used for
state, regional, or locality label
designations for these commodities
whether domestically harvested or
imported using official United States
Postal Service abbreviations or other
abbreviations approved by CBP. A full
explanation of this change is discussed
in the Comments and Responses
section.
Recordkeeping
The 2008 Farm Bill made changes to
the recordkeeping provisions of the Act.
Specifically, the 2008 Farm Bill states
that records maintained in the course of
the normal conduct of the business of
such person, including animal health
papers, import or customs documents,
or producer affidavits, may serve as
such verification. Under the 2008 Farm
Bill, the Secretary is prohibited from
requiring the maintenance of additional
records other than those maintained in
the normal conduct of business. In
addition to the changes made as a result
of the 2008 Farm Bill, other changes
were made in the August 1, 2008,
interim final rule to reduce the
recordkeeping burden. Further changes
are being made in this final rule in
response to comments received.
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For retailers, this rule requires records
and other documentary evidence relied
upon at the point of sale by the retailer
to establish a covered commodity’s
country(ies) of origin and method of
production (wild and/or farm-raised), as
applicable, to be either maintained at
the retail facility or at another location
for as long as the product is on hand and
provided to any duly authorized
representative of USDA, upon request,
within 5 business days of the request.
For pre-labeled products, the label itself
is sufficient information on which the
retailer may rely to establish the
product’s origin and method of
production, as applicable, and no
additional records documenting origin
and method of production information
are necessary. Under the August 1,
2008, interim final rule, retailers were
required to maintain these records for a
period of 1 year.
Under this final rule, upon request by
USDA representatives, suppliers and
retailers shall make available to USDA
representatives, records maintained in
the normal course of business that verify
an origin and method of production
(wild and/or farm-raised) claim, as
applicable. Such records shall be
provided within 5 business days of the
request and may be kept in any location.
Under this final rule, producer
affidavits shall also be considered
acceptable records that suppliers may
utilize to initiate origin claims for all
covered commodities, provided it is
made by someone having first-hand
knowledge of the origin of the covered
commodity and identifies the covered
commodity unique to the transaction.
Responsibilities of Retailers and
Suppliers
With regard to the ‘‘safe harbor’’
language that was contained in the
October 30, 2003, proposed rule and the
October 5, 2004, interim final rule,
which allowed retailers and suppliers to
rely on the information provided unless
they could have been reasonably
expected to have knowledge otherwise,
based on comments received, similar
‘‘safe harbor’’ language has been
included in this final rule. A complete
discussion is contained in the
Comments and Responses section of this
final rule.
With regard to the recordkeeping
provision concerning livestock that are
part of a NAIS-compliant system, in
response to comments received, the
Agency has clarified that packers who
slaughter animals that are tagged with
an 840 Animal Identification Number
device without the presence of any
additional accompanying marking
indicating the origin as being a country
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other than the U.S. (i.e., ‘‘CAN’’ or ‘‘M’’)
may use that information as a basis for
a U.S. origin claim. In addition, packers
that slaughter animals that are part of
another country’s recognized official
system (e.g. Canadian official system,
Mexico official system) may also rely on
the presence of an official ear tag or
other approved device on which to base
their origin claims.
Highlights of This Final Rule
Covered Commodities
As defined in the statute, the term
‘‘covered commodity’’ includes: Muscle
cuts of beef, lamb, pork, chicken, and
goat; ground beef, ground lamb, ground
pork, ground chicken, and ground goat;
wild and farm-raised fish and shellfish;
perishable agricultural commodities
(fresh and frozen fruits and vegetables);
peanuts; pecans; ginseng; and
macadamia nuts.
Exemption for Food Service
Establishments
Under the statute and therefore this
final rule, food service establishments
are exempt from COOL labeling
requirements. Food service
establishments are restaurants,
cafeterias, lunch rooms, food stands,
saloons, taverns, bars, lounges, or other
similar facilities operated as an
enterprise engaged in the business of
selling food to the public. Similar food
service facilities include salad bars,
delicatessens, meal preparation stations
in which the retailer sets out ingredients
for different meals and consumers
assemble the ingredients into meals to
take home, and other food enterprises
located within retail establishments that
provide ready-to-eat foods that are
consumed either on or outside of the
retailer’s premises.
Exclusion for Ingredient in a Processed
Food Item
Items are excluded from labeling
under this regulation when a covered
commodity is an ingredient in a
processed food item. Under this final
rule, a ‘‘processed food item’’ is defined
as: A retail item derived from a covered
commodity that has undergone specific
processing resulting in a change in the
character of the covered commodity, or
that has been combined with at least
one other covered commodity or other
substantive food component (e.g.,
chocolate, breading, tomato sauce),
except that the addition of a component
(such as water, salt, or sugar) that
enhances or represents a further step in
the preparation of the product for
consumption, would not in itself result
in a processed food item. Specific
processing that results in a change in
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the character of the covered commodity
includes cooking (e.g., frying, broiling,
grilling, boiling, steaming, baking,
roasting), curing (e.g., salt curing, sugar
curing, drying), smoking (cold or hot),
and restructuring (e.g., emulsifying and
extruding).
With regard to determining what is
considered an ‘‘other covered
commodity’’ with respect to fruits and
vegetables, the Agency will generally
rely on U.S. Grade Standards for fruits
and vegetables to make the distinction
of whether or not the retail item is a
combination of ‘‘other covered
commodities’’. For example, different
colored sweet peppers combined in a
package will require country of origin
notification because there is one U.S.
Grade Standard for sweet peppers,
regardless of the color. As another
example, there are separate U.S. Grade
Standards for iceberg lettuce and
romaine lettuce. Therefore, this type of
salad mix will not be required to be
labeled with country of origin
information. While the Agency
previously used this example in the
preamble of the August 1, 2008, interim
final rule and concluded that such a
salad mix would be subject to COOL,
the Agency now believes the use of U.S.
Grade Standards in determining when a
perishable retail item is considered a
processed food item provides a bright
line to the industry and is an easy and
straightforward approach as regulated
entities are already familiar with U.S.
Grade Standards.
There are limited exceptions to this
policy. One exception occurs when
there are different grade standards for
the same commodity based on the
region of production. For example,
although there are separate grade
standards for oranges from Florida,
Texas, and California/Arizona,
combining oranges from these different
regions would not be considered
combining ‘‘other covered
commodities’’ and therefore, a container
with oranges from Texas and Florida is
required to be labeled with country of
origin information.
As examples of processing steps that
are considered to further prepare
product for consumption, meat products
that have been needle-tenderized or
chemically tenderized using papain or
other similar additive are not
considered processed food items.
Likewise, meat products that have been
injected with sodium phosphate or
other similar solution are also not
considered processed food items as the
solution has not changed the character
of the covered commodity. In contrast,
meat products that have been marinated
with a particular flavor such as lemon-
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pepper, Cajun, etc. have been changed
in character and thus are considered
processed food items.
While the definition of a processed
food item does exclude a number of
products from labeling under the COOL
program, many imported items are still
required to be marked with country of
origin information under the Tariff Act
of 1930 (19 U.S.C. 1304) (Tariff Act). For
example, while a bag of frozen peas and
carrots is considered a processed food
item under this final rule, if the peas
and carrots are of foreign origin, the
Tariff Act requires that the country of
origin information be marked on the
bag. Likewise, while roasted peanuts,
pecans, and macadamia nuts are also
considered processed food items under
this final rule, under the Tariff Act, if
the nuts are of foreign origin, the
country of origin information must be
indicated to the ultimate purchaser.
This also holds true for a variety of fish
and shellfish items. For example,
salmon imported from Chile that is
smoked in the United States as well as
shrimp imported from Thailand that is
cooked in the United States are also
required to be labeled with country of
origin information under the Tariff Act.
In addition, items such as marinated
lamb loins that are imported in
consumer-ready packages would also be
required to be labeled with country of
origin information as both CBP and FSIS
regulations require meat that is
imported in consumer-ready packages to
be labeled with origin information on
the package.
Examples of items excluded from
country of origin labeling include
teriyaki flavored pork loin, meatloaf,
roasted peanuts, breaded chicken
tenders, breaded fish sticks, flank steak
with portabella stuffing, steakhouse
sirloin kabobs with vegetables, cooked
and smoked meats, blue cheese angus
burgers, cured hams, bacon, corned beef
briskets, prosciutto rolled in mozzarella
cheese, a salad that contains iceberg and
romaine lettuce, a fruit cup that
contains cantaloupe, watermelon, and
honeydew, mixed vegetables, and a
salad mix that contains lettuce and
carrots and/or salad dressing.
Labeling Covered Commodities of
United States Origin
The law prescribes specific criteria
that must be met for a covered
commodity to bear a ‘‘United States
country of origin’’ declaration.
Therefore, covered commodities may be
labeled as having a United States origin
if the following specific requirements
are met:
(a) Beef, pork, lamb, chicken, and
goat—covered commodities must be
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derived from animals exclusively born,
raised, and slaughtered in the United
States; from animals born and raised in
Alaska or Hawaii and transported for a
period of time not more than 60 days
through Canada to the United States and
slaughtered in the United States; or from
animals present in the United States on
or before July 15, 2008, and once
present in the United States, remained
continuously in the United States.
(b) Perishable agricultural
commodities, peanuts, pecans, ginseng,
and macadamia nuts—covered
commodities must be from products
exclusively produced in the United
States.
(c) Farm-raised fish and shellfish—
covered commodities must be derived
exclusively from fish or shellfish
hatched, raised, harvested, and
processed in the United States, and that
has not undergone a substantial
transformation (as established by CBP)
outside of the United States.
(d) Wild fish and shellfish—covered
commodities must be derived
exclusively from fish or shellfish either
harvested in the waters of the United
States or by a U.S. flagged vessel and
processed in the United States or aboard
a U.S. flagged vessel, and that has not
undergone a substantial transformation
(as established by CBP) outside of the
United States.
Labeling Country of Origin for Imported
Products
Under this final rule, a fish or
shellfish imported covered commodity
shall retain its origin as declared to CBP
at the time the product enters the
United States, through retail sale,
provided it has not undergone a
substantial transformation (as
established by CBP) in the United
States. Similarly, for the other covered
commodities, an imported covered
commodity for which origin has already
been established as defined by the Act
(e.g., born, raised, slaughtered or
harvested) and for which no production
steps have occurred in the United States
shall retain its origin as declared to CBP
at the time the product enters the
United States, through retail sale.
Covered commodities imported in
consumer-ready packages are currently
required to bear a country of origin
declaration on each individual package
under the Tariff Act. This final rule does
not change these requirements.
Labeling Fish and Shellfish Imported
Products That Have Been Substantially
Transformed in the United States
Under this final rule, in the case of
wild fish and shellfish, if a covered
commodity was imported from country
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2661
X and substantially transformed (as
established by CBP) in the United States
or aboard a U.S. flagged vessel, the
product shall be labeled at retail as
‘‘From [country X], processed in the
United States.’’ Alternatively, the
product may be labeled as ‘‘Product of
country X and the United States’’. The
covered commodity must also be
labeled to indicate that it was derived
from wild fish or shellfish.
In the case of farm-raised fish, if a
covered commodity was imported from
country X at any stage of production
and substantially transformed (as
established by CBP) in the United
States, the product shall be labeled at
retail as ‘‘From [country X], processed
in the United States.’’ Alternatively, the
product may be labeled as ‘‘Product of
country X and the United States’’. The
covered commodity shall also be labeled
to indicate that it was derived from
farm-raised fish or shellfish.
Labeling Muscle Cut Covered
Commodities of Multiple Countries of
Origin (That Includes the United States)
Under this final rule, for muscle cut
covered commodities derived from
animals that were born in Country X or
(as applicable) Country Y, raised and
slaughtered in the United States, and
were not derived from animals imported
for immediate slaughter as defined in
§ 65.180, the origin may be designated,
for example, as Product of the U.S.,
County X, and (as applicable) Country
Y. The countries of origin may be listed
in any order.
For muscle cut covered commodities
derived from animals born, raised, and
slaughtered in the U.S. that are
commingled during a production day
with muscle cut covered commodities
derived from animals that were raised
and slaughtered in the United States,
and were not derived from animals
imported for immediate slaughter as
defined in § 65.180, the origin may be
designated as, for example, Product of
the United States, Country X, and (as
applicable) Country Y. The countries of
origin may be listed in any order.
If an animal was imported into the
United States for immediate slaughter as
defined in § 65.180, the origin of the
resulting meat products derived from
that animal shall be designated as
Product of Country X and the United
States.
For muscle cut covered commodities
derived from animals that are born in
Country X or Country Y, raised and
slaughtered in the United States, that
are commingled during a production
day with muscle cut covered
commodities that are derived from
animals that are imported into the
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United States for immediate slaughter as
defined in § 65.180, the origin may be
designated as Product of the United
States, Country X, and (as applicable)
Country Y. The countries of origin may
be listed in any order.
In all cases above, the origin
declaration may include more specific
information related to production steps
provided records to substantiate the
claims are maintained and the claim is
consistent with other applicable Federal
legal requirements. In addition, if
animals are raised in another country
and the United States, provided the
animals are not imported for immediate
slaughter as defined in § 65.180, the
raising that occurs in the United States
takes precedence over the minimal
raising that occurred in the animal’s
country of birth.
With regard to the commingling of
meat of different origin categories, the
Agency has received comments
requesting that the Agency provide
additional clarification on how
commingled meat products can be
labeled. Under this final rule, it is
permissible to commingle meat derived
from animals imported for immediate
slaughter with meat derived from mixed
origin animals and label it as Product of
U.S., Canada. It is also permissible to
commingle meat derived from animals
imported for immediate slaughter with
meat of mixed origin and label it as
category C (product imported for
immediate slaughter, i.e., Product of
Canada, U.S.). Further, the declaration
for meat derived from mixed origin
animals may list the countries of origin
in any order (e.g., Product of U.S.,
Canada or Product of Canada, U.S.).
Labeling Commingled Covered
Commodities
In this final rule, a commingled
covered commodity is defined as a
single type of covered commodity (e.g.,
frozen peas, shrimp), presented for retail
sale in a consumer package, that has
been prepared from raw material
sources having different origins.
Further, a commingled covered
commodity does not include meat
products. If the retail product contains
two different types of covered
commodities (e.g., peas and carrots), it
is considered a processed food item and
is not subject to mandatory COOL.
In the case of perishable agricultural
commodities, wild and farm-raised fish
and shellfish, peanuts, pecans, ginseng,
and macadamia nuts, for imported
covered commodities that have not
subsequently been substantially
transformed in the United States that are
commingled with commodities having
different origins, the declaration shall
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indicate the countries of origin for all
covered commodities in accordance
with CBP marking regulations (19 CFR
part 134). For example, a bag of frozen
peas that were sourced from France and
India is currently required under CBP
regulations to be marked with that
origin information on the package.
In the case of wild and farm-raised
fish and shellfish covered commodities,
when the retail product contains
imported covered commodities that
have subsequently undergone
substantial transformation in the United
States are commingled with other
imported covered commodities that
have subsequently undergone
substantial transformation in the United
States (either prior to or following
substantial transformation in the United
States) and/or U.S. origin covered
commodities, the declaration shall
indicate the countries of origin
contained therein or that may be
contained therein.
Defining Country of Origin for Ground
Meat Products
The law states that the origin
declaration for ground beef, ground
pork, ground lamb, ground goat, and
ground chicken covered commodities
shall list the countries of origin
contained therein or shall list the
reasonably possible countries of origin.
Therefore, under this final rule, when a
raw material from a specific origin is not
in a processor’s inventory for more than
60 days, the country shall no longer be
included as a possible country of origin.
This does not mean that labels must
change every 60 days. Labels containing
the applicable countries (e.g., Country x,
y, z) may extend beyond a given 60-day
period depending on how long raw
materials from those countries are
actually in inventory. If a country of
origin is utilized as a raw material
source in the production of ground beef,
it must be listed on the label. The 60day in inventory allowance speaks only
to when countries may no longer be
listed. The 60-day inventory allowance
is an allowance for the Agency’
enforcement purposes for when the
Agency would deem ground meat
products as no longer accurately
labeled. In the event of a supplier audit
by USDA, records kept in the normal
course of business should provide the
information necessary to verify the
origin claim.
Remotely Purchased Products
For sales of a covered commodity in
which the customer purchases a covered
commodity prior to having an
opportunity to observe the final package
(e.g., Internet sales, home delivery sales,
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etc.) the retailer may provide the
country of origin and method of
production information (wild and/or
farm-raised), as applicable, either on the
sales vehicle or at the time the product
is delivered to the consumer.
Markings
Under this final rule, the country of
origin declaration and method of
production (wild and/or farm-raised)
designation, as applicable, may be
provided to consumers by means of a
label, placard, sign, stamp, band, twist
tie, pin tag, or other clear and visible
sign on the covered commodity or on
the package, display, holding unit, or
bin containing the commodity at the
final point of sale to consumers. The
country of origin declaration and
method of production (wild and/or
farm-raised) designation may be
combined or made separately.
With respect to the production
designation, various forms of the
production designation are acceptable,
including ‘‘wild caught,’’ ‘‘wild,’’ ‘‘farmraised,’’ ‘‘farmed,’’ or a combination of
these terms for products that contain
both wild and farm-raised fish or
shellfish provided it can be readily
understood by the consumer and is in
conformance with other Federal labeling
laws. Designations such as ‘‘ocean
caught,’’ ‘‘caught at sea’’, ‘‘line caught,’’
‘‘cultivated,’’ or ‘‘cultured’’ do not meet
the requirements of this regulation.
Alternatively, the method of production
(wild and/or farm-raised) designation
may also be in the form of a check box.
In general, country abbreviations are
not acceptable. Only those abbreviations
approved for use under CBP rules,
regulations, and policies, such as ‘‘U.K.’’
for ‘‘The United Kingdom of Great
Britain and Northern Ireland’’,
‘‘Luxemb’’ for Luxembourg, and ‘‘U.S.’’
or ‘‘USA’’ for the ‘‘United States of
America’’ are acceptable. The Agency is
aware of a few additional abbreviations
allowed by CBP such as ‘‘Holland’’ for
The Netherlands and has posted this
information on the COOL Web site.
The declaration of the country of
origin of a product may be in the form
of a statement such as ‘‘Product of
USA,’’ ‘‘Produce of the USA’’, or
‘‘Harvested in Mexico’’; may only
contain the name of the country such as
‘‘USA’’ or ‘‘Mexico’’; or may be in the
form of a check box provided it is in
conformance with CBP marking
regulations and other Federal labeling
laws (i.e., FDA, FSIS). For example, CBP
marking regulations (19 CFR part 134)
specifically require the use of the words
‘‘product of’’ in certain circumstances.
The adjectival form of the name of a
country may be used as proper
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notification of the country of origin of
imported commodities provided the
adjectival form of the name does not
appear with other words so as to refer
to a kind or species of product. Symbols
or flags alone may not be used to denote
country of origin. The labeling
requirements under this rule do not
supersede any existing Federal legal
requirements, unless otherwise
specified, and any country of origin or
method of production (wild and/or
farm-raised) designation, as applicable,
must not obscure or intervene with
other labeling information required by
existing regulatory requirements.
For domestic and imported perishable
agricultural commodities, macadamia
nuts, peanuts, pecans, and ginseng,
State, regional, or locality label
designations are acceptable in lieu of
country of origin labeling. Such
designations must be nationally distinct.
For example, Rio Grande Valley would
not be an acceptable designation
because consumer would not know
whether the country of origin was the
U.S. or Mexico. Abbreviations may be
used for state, regional, or locality label
designations for these commodities
whether domestically harvested or
imported using official United States
Postal Service abbreviations or other
abbreviations approved by CBP.
With regard to the use of established
State marketing programs such as
‘‘California Grown’’, ‘‘Go TEXAN’’,
‘‘Jersey Fresh’’, etc., these programs may
be used for COOL notification purposes
provided they meet the requirements to
bear a U.S. origin declaration as
specified in this final rule.
In order to provide the industry with
as much flexibility as possible, this rule
does not contain specific requirements
as to the exact placement or size of the
country of origin or method of
production (wild and/or farm-raised)
declaration. However, such declarations
must be legible and conspicuous, and
allow consumers to find the country(ies)
of origin and method of production, as
applicable, easily and read them
without strain when making their
purchases, and provided that existing
Federal labeling requirements must be
followed. For example, the country of
origin declaration may be located on the
information panel of a package of frozen
produce as consumers are familiar with
such location for displaying nutritional
and other required information.
Likewise, in the case of store overwrap
and other similar type products, which
is the type of packaging used for fresh
meat and poultry products, the
information panel would also be an
acceptable location for the origin
declaration and method of production
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(wild and/or farm-raised) designation,
as applicable, as this is a location that
is currently utilized for providing other
Federally-mandated labeling
information (i.e., safe handling
instructions, nutrition facts, and
ingredients statement). However, to the
extent practicable, the Agency
encourages retailers and suppliers to
place this information on the front of
these types of packages, also known as
the principal display panel, so it will be
readily apparent to consumers.
With respect to the use of signage for
bulk displays for meat covered
commodities, the Agency has observed
that a vast majority of retailers are
utilizing one sign for either the entire
meat case or for an entire commodity
type (i.e., chicken) to provide the
country of origin notification. While the
statute and this regulation provide
flexibility in how country of origin
information can be provided, the
Agency believes that the use of such
signage could potentially be false or
misleading to consumers. For example,
frequently display cases also contain
noncovered meat commodities for
which no origin information has been
provided to the retailer. Thus a sign that
states, ‘‘all of our beef products are of
U.S. origin’’ may not be completely
accurate and may be in violation of
other Federal laws, regulations, and
policies that have truth in labeling
provisions such as the Federal Meat
Inspection Act, the Federal Trade
Commission’s ‘‘Made in the USA’’
policies, and the Federal Food, Drug,
and Cosmetic Act. The Agency
encourages retailers to review signage
that they have used in the
implementation of the fish and shellfish
program for alternative acceptable
methods of providing COOL
information.
With regard to the provision in both
the interim final rule for fish and
shellfish and the interim final rule for
the remaining covered commodities
concerning bulk containers that allows
the bulk container to contain a covered
commodity from more than one country
of origin, under this final rule, it
remains permissible provided all
possible origins are listed. For example,
if a retailer puts apples from the U.S.
and New Zealand in a bulk bin, the sign
for the bin should list both the U.S. and
New Zealand. If the retailer has apples
in the store from New Zealand, but has
not added these apples to the bulk bin,
it would not be permissible to have New
Zealand on the sign. Likewise in the
case of fish, if a retailer has salmon from
both the U.S. and Chile in the back of
the store, but has only put out for
display salmon from Chile, the country
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of origin designation should only list
Chile. It would not be permissible to list
both the U.S. and Chile at that time
because it is not possible that the
display contains salmon of U.S. origin.
Recordkeeping Requirements and
Responsibilities
The law states that the Secretary may
conduct an audit of any person that
prepares, stores, handles, or distributes
a covered commodity for retail sale to
verify compliance. As such, records
maintained in the normal course of
business that verify origin and method
of production (wild and/or farm-raised)
declarations, as applicable, are
necessary in order to provide retailers
with credible information on which to
base origin and method of production
declarations.
Under this final rule, any person
engaged in the business of supplying a
covered commodity to a retailer,
whether directly or indirectly (i.e.,
growers, distributors, handlers, packers,
and processors, etc.), must make
available information to the subsequent
purchaser about the country(ies) of
origin and method of production, as
applicable, of the covered commodity.
This information may be provided
either on the product itself, on the
master shipping container, or in a
document that accompanies the product
through retail sale provided it identifies
the product and its country(ies) of origin
and method of production, as
applicable.
Any person engaged in the business of
supplying a covered commodity to a
retailer, whether directly or indirectly,
must maintain records to establish and
identify the immediate previous source
(if applicable) and immediate
subsequent recipient of a covered
commodity for a period of 1 year from
the date of the transaction.
In addition, the supplier of a covered
commodity that is responsible for
initiating a country of origin and, as
applicable, method of production
declaration, must possess records that
are necessary to substantiate that claim
for a period of 1 year from the date of
the transaction. In an effort to reduce
the recordkeeping burden associated
with COOL, for that purpose, packers
that slaughter animals that are tagged
with an 840 Animal Identification
Number device without the presence of
any additional accompanying marking
indicating the origin as being a country
other than the U.S. (i.e., ‘‘CAN’’ or ‘‘M’’)
may use that information as a basis for
a U.S. origin claim. In addition, packers
that slaughter animals that are part of
another country’s recognized official
system (e.g., Canadian official system,
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Mexico official system) may also rely on
the presence of an official ear tag or
other approved device on which to base
their origin claims. Producer affidavits
shall also be considered acceptable
records that suppliers may utilize to
initiate origin claims, provided it is
made by someone having first-hand
knowledge of the origin of the covered
commodity and identifies the covered
commodity unique to the transaction.
Under this final rule, any
intermediary supplier handling a
covered commodity that is found to be
designated incorrectly as to the country
of origin and/or method of production,
as applicable, shall not be held liable for
a violation of the Act by reason of the
conduct of another if the intermediary
supplier relied on the designation
provided by the initiating supplier or
other intermediary supplier, unless the
intermediary supplier willfully
disregarded information establishing
that the country of origin and/or method
of production, as applicable, was false.
For an imported covered commodity,
the importer of record as determined by
CBP, must ensure that records: Provide
clear product tracking from the United
States port of entry to the immediate
subsequent recipient and accurately
reflect the country(ies) of origin of the
item as identified in relevant CBP entry
documents and information systems;
and maintain such records for a period
of 1 year from the date of the
transaction.
Under this final rule, retailers also
have responsibilities. In providing the
country of origin notification for a
covered commodity, retailers are to
convey the origin and, as applicable,
method of production information
provided by their suppliers. Only if the
retailer physically commingles a
covered commodity of different origins
and/or methods of production, as
applicable, in preparation for retail sale,
whether in a consumer-ready package or
in a bulk display (and not discretely
packaged) (i.e., full service meat case),
can the retailer initiate a multiple
country of origin designation that
reflects the actual countries of origin
and methods of production, as
applicable, for the resulting covered
commodity.
Records and other documentary
evidence relied upon at the point of sale
by the retailer to establish a covered
commodity’s country(ies) of origin and
method of production, as applicable,
must either be maintained at the retail
facility or at another location for as long
as the product is on hand and provided
to any duly authorized representatives
of USDA within 5 business days of the
request. For pre-labeled products, the
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label itself is sufficient information on
which the retailer may rely to establish
the product’s origin and method of
production, as applicable, and no
additional records documenting origin
and method of production information
are necessary. A pre-labeled covered
commodity is a covered commodity that
has the commodity’s country of origin
and method of production, as
applicable, and the name and place of
business of the manufacturer, packer, or
distributor on the covered commodity
itself, on the package in which it is sold
to the consumer, or on the master
shipping container. The place of
business information must include at a
minimum the city and state or other
acceptable locale designation.
Additionally, records that identify the
covered commodity, the retail supplier,
and for products that are not prelabeled, the country of origin and
method of production information, as
applicable, must be maintained for a
period of 1 year from the date the origin
declaration is made at retail.
Under this final rule, any retailer
handling a covered commodity that is
found to be designated incorrectly as to
the country of origin and/or method of
production, as applicable, shall not be
held liable for a violation of the Act by
reason of the conduct of another if the
retailer relied on the designation
provided by the supplier, unless the
retailer willfully disregarded
information establishing that the
declaration of country of origin and/or
method of production, as applicable,
was false.
Enforcement
The law encourages the Secretary to
enter into partnerships with States to
the extent practicable to assist in the
administration of this program. As such,
USDA has entered into partnerships
with States that have enforcement
infrastructure to conduct retail
compliance reviews.
Routine compliance reviews may be
conducted at retail establishments and
associated administrative offices, and at
supplier establishments subject to these
regulations. USDA will coordinate the
scheduling and determine the
procedures for compliance reviews.
Only USDA will be able to initiate
enforcement actions against a person
found to be in violation of the law.
USDA may also conduct investigations
of complaints made by any person
alleging violations of these regulations
when the Secretary determines that
reasonable grounds for such
investigation exist.
Retailers and suppliers, upon being
notified of the commencement of a
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compliance review, must make all
records or other documentary evidence
material to this review available to
USDA representatives within 5 business
days of receiving a request and provide
any necessary facilities for such
inspections.
The law contains enforcement
provisions for both retailers and
suppliers that include civil penalties of
up to $1,000 for each violation. For
retailers and persons engaged in the
business of supplying a covered
commodity to a retailer (suppliers), the
law states that if the Secretary
determines that a retailer or supplier is
in violation of the Act, the Secretary
must notify the retailer or supplier of
the determination and provide the
retailer or supplier with a 30-day period
during which the retailer or supplier
may take necessary steps to comply. If
upon completion of the 30-day period
the Secretary determines the retailer or
supplier has (1) not made a good faith
effort to comply and (2) continues to
willfully violate the Act, after providing
notice and an opportunity for a hearing,
the retailer or supplier may be fined not
more than $1,000 for each violation.
In addition to the enforcement
provisions contained in the Act,
statements regarding a product’s origin
and method of production, as
applicable, must also comply with other
existing Federal statutes. For example,
the Federal Food, Drug, and Cosmetic
Act prohibits labeling that is false or
misleading. In addition, for perishable
agricultural commodities, mislabeling
country of origin is also in violation of
PACA misbranding provisions. Thus,
inaccurate country of origin labeling of
covered commodities may lead to
additional penalties under these statutes
as well.
With regard to the voluntary use of
840 tags on which to base origin claims,
9 CFR 71.22 prohibits the removal of
official identification devices except at
the time of slaughter. The importation of
animals and animal health are regulated
by the Animal and Plant Health
Inspection Service (APHIS). This
regulation does not alter any APHIS
requirements.
Comments and Responses
On October 30, 2003, AMS published
the proposed rule for the mandatory
COOL program (68 FR 61944) with a 60day comment period. On December 22,
2003, AMS published a notice
extending the comment period (68 FR
71039) an additional 60 days. AMS
received over 5,600 timely comments
from consumers, retailers, foreign
governments, producers, wholesalers,
manufacturers, distributors, members of
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Congress, trade associations and other
interested parties. The majority of the
comments received were from
consumers expressing support for the
requirement to label the method of
production of fish and shellfish as either
wild and/or farm-raised. Numerous
other comments related to the definition
of a processed food item, the
recordkeeping requirements for both
retailers and suppliers, and the
enforcement of the program. In addition,
over 100 late comments were received
that generally reflected the substance of
the timely comments received.
On June 20, 2007, AMS reopened the
comment period for the proposed rule
for all covered commodities (72 FR
33917). AMS received over 721
comments from consumers, retailers,
foreign governments, producers,
wholesalers, manufacturers,
distributors, members of Congress, trade
associations and other interested
parties.
On October 5, 2004, AMS published
the interim final rule for fish and
shellfish (69 FR 59708) with a 90-day
comment period. On December 28,
2004, AMS published a notice
extending the comment period (69 FR
77609) an additional 60 days. AMS
received approximately 800 comments
on the interim final rule, the majority of
which were form letters from consumers
expressing their support for country of
origin labeling and requesting that the
definition of a processed food item be
narrowed to require labeling of canned,
breaded, and cooked products.
On November 27, 2006, the comment
period was reopened on the cost and
benefit aspects of the interim final rule
(71 FR 68431). AMS received over 192
comments from consumers, retailers,
foreign governments, producers,
wholesalers, manufacturers,
distributors, members of Congress, trade
associations and other interested
parties. The majority of the comments
received were from consumers
expressing support for the requirement
to label fish and shellfish with the
country of origin and method of
production as either wild and/or farmraised, and to extend mandatory COOL
to the remaining covered commodities.
Most of the comments did not address
the specific question of the rule’s costs
and benefits. A limited number of the
comments did relate to the costs and
benefits of the documentation and
recordkeeping requirements of the law.
Some commenters noted no increased
sales or demand for seafood as a result
of COOL. Several commenters provided
evidence regarding the costs of
compliance with the interim final rule
covering fish and shellfish. Other
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commenters cited academic and
Government Accountability Office
studies to argue that USDA
overestimated the costs to implement
systems to meet COOL requirements,
and that the true costs to industry will
be much lower than those projected by
the economic impact analysis contained
in the interim final rule for fish and
shellfish. On August 1, 2008, AMS
published an interim final rule with a
60-day comment period for the covered
commodities other than fish and
shellfish. The Agency received 275
comments representing the opinions of
11,798 consumers, retailers, foreign
governments, producers, wholesalers,
manufacturers, distributors, members of
Congress, trade associations and other
interested parties. The majority of
comments received were on the
definition of a processed food item,
labeling muscle cuts of multiple
countries of origin, and the
recordkeeping provisions for both
retailers and suppliers.
When the proposed rule was
published on October 30, 2003, the
regulatory provisions were all proposed
to be contained in a new part 60 of Title
7 of the Code of Federal Regulations.
Under the August 1, 2008, interim final
rule, the regulatory provisions for the
covered commodities other than fish
and shellfish appeared at 7 CFR part 65.
For the ease of the reader, the
discussion of the comments has been
broken down by issue. To the extent
that a comment or issue pertains only to
fish and shellfish covered commodities,
it is noted in the explanation.
Definitions
Covered Commodity
Summary of Comments: Several
commenters requested that the Agency
add products to the list of commodities
covered by COOL. One commenter
suggested that almonds should be
included in mandatory COOL and
another commenter requested that fresh
chestnuts be added. A final commenter
suggested that meat commodities
derived from beefalo be included as
covered commodities. Another
commenter asked that the Agency better
clarify what is a ‘‘muscle cut.’’
Agency Response: The statute
specifically defines the commodities
covered by the mandatory COOL
program. As such, the Agency does not
have the authority to include additional
classes of covered commodities.
Accordingly, recommendations
regarding covering additional classes of
commodities cannot be adopted. With
regard to clarifying what the Agency
defined to be a muscle cut of beef, pork,
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lamb, chicken, or goat, the Agency has
provided information on its Web site
and in written form pertaining to
specific items and will continue to do
so as questions arise. In general, the
Agency views those cuts of meat (with
or without bone) derived from a carcass
(e.g., beef steaks, pork chops, chicken
breasts, etc.) to be covered items.
However, cuts of meat that are removed
during the conversion of an animal to a
carcass (e.g., variety meats such as pork
hearts, beef tongues, etc.) are not viewed
to be muscle cuts nor are items sold as
bones practically free of meat (e.g., lamb
neck bones, beef femur bones, etc.) or fat
practically free of meat (e.g., pork clear
plate, chicken skin, etc.) removed from
a carcass.
Ground Beef
Summary of Comments: One
commenter noted that fabricated steak is
not specifically listed as a covered
commodity in the law and expressed
their belief that AMS could proactively
cover a closely related commodity
rather than limit COOL to only
statutorily listed commodities. The
commenter urged the Agency to broaden
rather than narrow its scope of covered
commodities to include fabricated steak
in the definition of ground beef.
Another commenter noted the rule
exempts ground beef, hamburger and
beef patties that have been seasoned
(unless that seasoning is salt or sugar),
but does not exempt ground beef,
hamburger and beef patties that have
not been seasoned. The commenter
requested that the definition for ground
beef be reconsidered and clarified so
that ground beef, hamburger and beef
patties where salt or sugar is added are
recognized as a processed food item and
therefore exempt under this rule.
Several commenters did not agree that
the Agency’s expansion of the definition
of ground beef to include hamburger
and beef patties was justified. The
commenters pointed out that the
covered product specified by the 2008
Farm Bill is ‘‘ground beef,’’ which has
its own regulatory standard of identity
separate from hamburger and beef
patties. One commenter also noted that
the interim final rule’s definitions of
‘‘ground lamb’’ and other ground meats
do not similarly specify that patties
made from such ground meats are
covered items and suggested that this
disparity appears to ‘‘favor’’ non-beef
patties with possible exemption from
the rule, to the disadvantage of beef
patties. Another commenter stated that
had Congress intended a more
expansive range of processed food
products to be subject to COOL, it
would have specifically included them,
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particularly where all other processed
foods are categorically exempt from
COOL requirements. The commenter
urged the Agency to follow the intent of
Congress and promulgate a rule that
encompasses products captured in the
regulatory standard of identity for
‘‘ground beef’’ and not extend the scope
to items meeting other definitions.
Agency Response: The Agency does
not agree that commodities covered by
the statute can be construed to cover
fabricated steaks. Fabricated steaks are
produced to appear like a whole muscle
cut of meat but are in fact constructed
from many different cuts of meat.
Therefore, they are clearly not a
‘‘muscle cut’’ and, because the product
is not ground nor is it sold as ground,
it is not ground beef either.
The Agency agrees that a regulatory
standard of identity for the term
‘‘ground beef’’ exists, but does not agree
that it was the intent of Congress to
limit the mandatory COOL program to
only those products marketed under
that standard of identity. Further, the
Agency believes it is not reasonable that
consumers would understand why beef
that is ground and marketed as ‘‘ground
beef’’ would require labeling and beef
that is ground and marketed as
‘‘hamburger’’ would not. The regulatory
standard of identities for ‘‘ground beef’’
and ‘‘hamburger’’ are virtually identical
with the minor exception of ‘‘added fat’’
being allowed in beef that is ground and
marketed as ‘‘hamburger’’. Both are
often marketed in bulk form or in patty
form and can sit side by side in the fresh
or frozen meat case with only the name
capable of distinguishing them apart.
Therefore, ground beef and hamburger
sold in bulk or patty form are covered
commodities under this final rule.
However, in its analysis of the issue
and the points raised by the
commenters, the Agency does concur
with several of the commenters that beef
that is ground and marketed as
‘‘imitation ground beef’’, ‘‘imitation
hamburger’’, and ‘‘beef patty mix’’
should be exempt in this final rule.
Products marketed under these
standards of identities typically contain
a number of binders and extenders that
are not covered commodities and are
not assumed by the consumer to be
interchangeable with beef that is ground
and marketed as ‘‘ground beef’’ or
‘‘hamburger’’. Because the Agency does
not view such variety meat items as beef
heart meat and tongue meat (which are
not allowed in ‘‘ground beef’’ or
‘‘hamburger’’) as covered commodities,
requiring such products as ‘‘beef patty
mix’’ to carry COOL information would
also require the beef processing industry
to identify the country of origin for such
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beef variety meat items in the event they
would be used as extenders in
commodities like ‘‘beef patty mix’’,
which does allow their inclusion. The
Agency believes that the costs
associated with this segregation and
identification of beef variety meats
would be overly burdensome and that
these items were not intended to be
included as covered commodities under
the statute. Accordingly, these
recommendations are adopted in part.
Farm-Raised
Summary of Comments: Some
commenters expressed concerns
regarding the definition of farm-raised
in the fish and shellfish interim final
rule. The commenters recommended
that the Agency exempt molluscan
shellfish from the COOL requirements.
Agency Response: As the statute
defines the term covered commodity to
expressly include shellfish, the Agency
does not have the authority to provide
an exemption for molluscan shellfish. In
addition, in the Agency’s experience in
three years of enforcement of the COOL
program for fish and shellfish, it has
found good compliance with the
labeling of this commodity.
Accordingly, this recommendation is
not adopted in this final rule.
Lamb
Summary of Comments: Several
commenters requested that the
regulation be revised to clarify the
definition of lamb includes mutton. One
of these commenters stated that because
there are no common terminology
differences describing the meat from
different age groups of species such as
cattle, swine, goat or chicken, the
Agency was in error to exclude mutton
in the definition of lamb in the interim
final rule. The commenter further stated
while specific definitional differences
between lamb and mutton exist for other
regulatory purposes, it is appropriate to
cover meat from all ages of sheep in the
rule as is done for the other livestock
species.
Agency Response: The Agency agrees
that it is appropriate to include mutton
under the definition of lamb as no
distinctions describing meat from the
different age groups of other livestock
species were made. Accordingly, this
recommendation has been adopted in
this final rule.
NAIS-Compliant System
Summary of Comments: Two
commenters recommended that the
Agency eliminate the definition of a
‘‘NAIS-compliant system’’ and replace it
with the existing regulatory definition of
‘‘Official identification device or
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method’’ that is contained in 9 CFR
§ 93.400. The commenters contend that
this modification is necessary so as to
not mislead the public into believing
that they must comply with all of the
requirements of USDA’s NAIS (e.g.,
premises registration) in addition to
maintaining current compliance with
existing official identification systems.
The commenters stated this change
would be consistent with USDA’s
assurance that the NAIS ‘‘does not alter
any regulation in the Code of Federal
Regulations or any regulations that exist
at the State level.’’
Agency Response: The Agency
continues to believe that voluntary use
of the National Animal Identification
System is an acceptable and easy option
packers may utilize to obtain origin
information on livestock. However, the
Agency believes that the definition of
NAIS-compliant should be deleted as it
is not necessary. However, with regard
to the commenter’s suggestion to replace
this definition with the definition of
‘‘Official identification device or
method’’, because they may be applied
to imported animals, other
identification devices or methods alone
cannot be used to establish the U.S.origin of livestock. Producers’
management records will need to be
used in conjunction with these other
identification devices and methods to
establish U.S. origin. Additional
discussion on the NAIS provision is
included later in the Comments and
Responses section.
Processed Food Item
Summary of Comments: Numerous
commenters suggested that the Agency
should narrow its definition of a
processed food item so that more food
items sold at retail are covered
commodities subject to COOL
requirements. The commenters
recommended that roasting, curing,
smoking and other steps that make raw
commodities more suitable for
consumer use should not be the criteria
for categorizing these commodities
under the statutory exemption of an
ingredient in a processed food item and
therefore exempt from labeling. Many
commenters stated that USDA’s overly
expansive definition of a processed food
item, which comes from the 2004
interim final rule for fish and shellfish,
should not be used for the other covered
commodities. The commenters stated
that although the definition was
possibly appropriate for fish and
shellfish, it resulted in a much more
substantial percentage of meat and nut
covered commodities sold at retail being
exempt. The commenters urged USDA
to develop different definitions of a
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processed food item for each specific
category of covered commodity so that
as many items as possible would be
covered by the mandatory COOL
program.
One commenter noted that relying on
a change in character for the definition
of processed food is fine as long as the
Agency makes it clear that the change in
character is such that a consumer would
not use the items in the same manner as
they would the original commodity.
Thus, as spelled out in the 2003
proposed rule, not all forms of cooking
(e.g., frying, broiling, grilling, boiling,
steaming, baking, roasting), as well as
canning would constitute a change in
character. This commenter added that
for muscle cuts of beef, lamb, pork,
chicken and goat, chilling, freezing,
cooking, seasoning or breading should
not render those products as being
processed food items as defined in the
interim final rule and therefore exempt
from mandatory COOL. The commenter
expressed their support for the
alternative proposal in the 2003
proposed rule in which a covered
commodity that is further processed
(i.e., cured, restructured, etc.) should
not be excluded unless the covered
commodity is mixed with other
commodities such as a pizza or TV
dinner. The commenter noted that by
exempting restructured and cured
products from COOL, the rule excludes
bacon, hams and corned beef briskets
from labeling. The commenter further
stated that Congress clearly stated that
pork was included in COOL, but
exempting bacon and hams would
exclude a significant portion of the pork
market. This commenter also
recommended that orange juice be
included as a covered commodity since
orange juice represents a major
component of orange consumption in
the U.S. Finally, the commenter noted
that in a series of decisions, CBP
determined that roasting of pistachios,
pecan nuts and coffee beans did not
constitute substantial transformation.
Several commenters urged AMS to
revise the provision in the processed
food item definition that states that
combining different covered
commodities renders those products
being exempt from mandatory COOL.
The commenters recommended that if
covered commodities are combined, yet
are still recognizable, they should be
required to be labeled. The commenters
suggested that broadly exempting all
mixed vegetables as a processed food
item is an excessive exclusion because
most consumers would expect to have
frozen mixed vegetables labeled.
Several commenters agreed with the
Agency’s definition of a processed food
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item. The commenters noted that the
processed food definition that the
Agency adopted in the interim final rule
for fish and shellfish is simple,
straightforward and provides a bright
line test retailers and others can use to
understand which covered commodities
are subject to mandatory COOL and
which are not.
One commenter recommended that
the Agency designate that items with
distinct varietal names within a generic
category of products be deemed
different products and excluded when
two or more are combined. Several
commenters recommended that any
fresh-cut produce item, even those not
combined with another substantive food
item or other covered commodity, be
included in the definition of a processed
food item. By taking a raw agricultural
commodity, washing it, then cutting it,
the commenters contend that a company
does change the product from a raw
agricultural commodity to a ready-to-eat
food item—similar to the way cooking
changes a raw meat product to a readyto-eat food, and that cutting fruit for a
value-added package alters the
commodity at retail.
One commenter noted that the interim
rule provides that ‘‘the addition of a
component (such as water, salt, or
sugar) that enhances or represents a
further step in the preparation of the
product for consumption would not in
itself result in a processed food item.’’
The commenter stated that as water, salt
and sugar are used only as examples, it
is apparent that the Agency assumes
other ingredients, too, may merely
enhance or further prepare the product
for consumption such that they would
be insufficient to render a product a
processed food item.
Several commenters expressed that
they were unclear when water, salt or
sugar can be added to a product and still
be covered and questioned why a
marinated steak is exempt even though
‘‘marinated’’ is not defined. These
commenters urged the Agency to clarify
what is meant by enhancement steps
that do not result in a processed food
item. Some of these commenters further
urged that the clarification encompass a
much broader scope of flavorings,
seasonings, etc., beyond water, salt or
sugar.
One commenter expressed support for
the fact that the addition of a
component (such as water, salt, or
sugar) does not represent a processing
step that changes the character of a
covered commodity. The commenter
recommended that USDA also expressly
state that the addition of water-based or
other types of flavoring—such as a
solution containing water, sodium
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phosphate, salt, and natural flavoring
purportedly injected into meat musclecut commodities by some retailers—
does not represent a processing step that
changes the character or identity of a
covered commodity. Another
commenter agreed with the provision in
the 2003 proposed rule in which oil, salt
and other flavorings were considered
non-substantive ingredients. In
addition, the commenter also expressed
support for the position laid out in the
2003 proposed rule that ‘‘needletenderized steaks; fully-cooked entrees
containing beef pot roast with gravy;
seasoned, vacuum-packaged pork loins;
and water-enhanced case ready steaks,
chops, and roasts * * * would not be
considered processed food items’’.
One commenter discussed products
made up of a variety of fresh pork and
beef muscle cuts that have been injected
with a patented solution which, beyond
simple water, salt, or sugar, also
includes sodium phosphates, potassium
lactate and sodium diacetate. The
commenter stated that these products
should be considered to be ‘‘covered
commodities’’ and, therefore, subject to
mandatory COOL requirements on the
grounds that these products have not
undergone a change in character and
that because consumers cannot ascertain
any difference between such enhanced
products and those covered
commodities that do not contain such
additional ingredients, such an
exemption would only confuse
consumers.
Several commenters asked that the list
of examples of processed food items be
expanded. One commenter strongly
supported inclusion of the following
examples for the types of meat and other
covered commodities that should be
exempt as a processed food item as
defined under the definition and
recommended to be included in the
final rule: flank steak with portabella
stuffing, steakhouse sirloin kabobs with
vegetables, meatloaf, meatballs with
penne pasta, pot roast with roasted
vegetables, cooked and smoked meats,
blue cheese angus burgers, cured hams,
bacon, sugar cured bacon, dry cured
meats, corned beef briskets, marinated
pork loin, marinated pork chops,
marinated London broil, prosciutto
rolled in mozzarella cheese, fruit salad,
cooked and canned fruits and
vegetables, orange juice, fresh apple
sauce, peanut butter, candy coated
peanuts, peanut brittle, etc.
Agency Response: The Agency
believes that the two-part definition of
a processed food item defined in the
final rule is an appropriate
interpretation of the intent of Congress
excluding covered commodities that are
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an ingredient in a processed food item
and provides a bright line differentiating
the steps that do and do not result in a
commodity being covered by mandatory
COOL.
Furthermore, the Agency does not
agree that such processing steps as
cutting or enhancing render a covered
commodity a processed food item. The
definition of a processed food item uses
examples of the addition of components
‘‘such as water, salt, or sugar’’; however,
such further preparation steps would
also be meant to include other examples
of enhancements that do not
fundamentally alter the character of the
product. For example, dextrose is a
sugar, phosphate is a salt, and beef stock
and yeast are flavor ‘‘enhancers’’. In
addition, the Agency believes that
enhancement with enzymatic
tenderizers, such as ficin and bromelain,
do not by themselves change the
character of the covered commodity and
therefore do not result in a processed
food item.
The Agency does agree that specific
examples of products that are and are
not covered can help the trade and
consumers understand which products
are covered by mandatory COOL.
Therefore, the Agency will work to
provide interpretive documents on its
Web site and in print materials
developed that will provide as many
examples as necessary.
Produced
Summary of Comments: One
commenter noted that the interim final
rule defines the term ‘‘produced’’ in the
case of a perishable agricultural
commodity, peanuts, ginseng, pecans,
and macadamia nuts as grown. The
commenter recommended that since
some plants may be transplanted across
national borders, the Agency should
define the term produced as harvested.
Agency Response: The Agency agrees
with the commenter that the term
‘‘harvested’’ more accurately defines the
term ‘‘produced’’ in the case of a
perishable agricultural commodity,
peanuts, ginseng, pecans, and
macadamia nuts and has adopted this
change in this final rule.
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Exemption for Food Service
Establishments
Summary of Comments: Several
commenters disagreed with the
exemption for food service
establishments from the COOL
requirements. These commenters
contend that since items sold in these
types of establishments represent a
major segment of the food industry,
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these establishments should not be
exempt from labeling.
Agency Response: The statute
contains an express exemption for food
service establishments. Therefore, this
exemption is retained in this final rule.
Method of Production
Summary of Comments: Two
commenters focused on details for the
designation of method of production for
fish and shellfish (wild-caught or farmraised). One commenter sought a more
thorough definition and suggested the
inclusion of the following additional
information: for wild fish, the method of
harvest (i.e., long-line, gillnet, trawl,
purse seine, line and hook); and for
farm-raised fish (1) whether it is a
genetically engineered, and (2) the feed
conversion ratio (quantity of fish feed
required for producing the endcommodity). Another commenter
expressed concern about fraudulent
labeling of method of production for
fish and shellfish. The commenter noted
that there may be an economic incentive
to mislabel farm-raised fish as wild
caught fish, and the commenter
provided evidence from a small sample
they had investigated in November and
December 2005 during the off-season for
wild-caught salmon. They purchased 17
salmon products labeled as wild-caught,
tested them for the presence of a
synthetic coloring agent fed to farmed
salmon to turn their flesh pink-orange
and found that 7 of the 17 salmon
products labeled as wild-caught were
determined through this analysis to be
actually farm-raised. The commenter
noted that supermarkets were more
likely to label wild-caught salmon
correctly than fish markets.
Agency Response: The statute only
provides the Agency with the authority
to require that fish and shellfish carry
notification for country of origin and
that the covered commodity distinguish
between wild fish and farm-raised fish.
Therefore, the additional labeling
information cannot be required. With
regards to the mislabeling of method of
production identified by the
commenter, in addition to conducting
retail surveillance enforcement
activities, the Agency also conducts
supplier audits that are intended to
prevent such mislabeling.
Labeling Covered Commodities of
United States Origin
Summary of Comments: Two
commenters requested that the Agency
revisit the regulatory requirements for
labeling products as U.S. origin when
they have been further processed or
handled in a foreign country. One
commenter recommended that USDA
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delete entirely § 65.300(d)(2), and
include language instead that expressly
prohibits the retention of a United
States origin label for any commodity
that undergoes additional processing or
handling in a foreign country. Another
commenter asked that the Agency
clarify what it means by the terms
‘‘handled’’ and ‘‘processed’’ in the
context of this provision. The
commenter asked USDA to clarify if it
intends to include meat products in this
section of the interim final rule, and
noted that the statute indicates that
meat product processed in another
country would need to list that
particular country on the label. They
pointed out that the interim final rule
appears to have no discussion or
rationale explaining why a U.S. product
processed in another country would be
eligible to maintain a U.S. origin label.
Another commenter requested that a
fourth option for labeling imported
products be considered in the final rule.
This commenter pointed out that there
are no provisions for labeling product
that is caught or harvested in the U.S.
and substantially transformed in
another country. For example, wild fish
that is caught in the U.S. and then
subsequently filleted in ‘‘Country X’’
must be marked as a product of
‘‘Country X’’ with no allowable
reference to the original U.S. source.
The commenter suggested an alternative
would be to label covered commodities
harvested in the U.S. but substantially
transformed in another country as
‘‘Harvested in U.S., processed in
Country X.’’ The commenter concluded
that such a label would provide
complete information for the consumer
while maintaining the original U.S.
source of the product.
Agency Response: With regards to the
origin determination of United States
country of origin products that are
exported to a foreign country for
processing prior to reimportation back
into the United States, the Agency has
deleted the express provision in the
final rule as the Agency believes that the
provision may have caused confusion.
However, to the extent that existing
regulations, including those of CBP and
FSIS allow for products that have been
minimally processed in a foreign
country to reenter the United States as
Product of the U.S., nothing in this final
rule precludes this practice. In addition,
to the extent that additional information
about the production steps that occurred
in the U.S. is permitted under existing
Federal regulations (e.g., CBP, FSIS),
nothing in this final rule precludes such
information from being included.
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Labeling Imported Products That Have
Not Undergone Substantial
Transformation in the United States
Summary of Comments: Four
commenters offered suggestions relating
to labeling imported products that have
not undergone substantial
transformation in the United States. One
commenter contended that COOL was
illogical, unworkable and misleading.
Another commenter elaborated on the
labeling for transshipped fish and
shellfish. The commenter pointed out
that many fish and shellfish products
are imported into the U.S. from
countries that are not necessarily the
country where the fish or shellfish were
harvested. The commenter
recommended that the final rule for fish
and shellfish require labeling to identify
the location where the seafood was
harvested or raised. Another commenter
noted that frozen products of ‘‘foreign
origin,’’ as determined by tariff laws,
already are subject to country of origin
labeling under a comprehensive set of
regulations administered by CBP.
Agency Response: With regard to the
origin of imported covered
commodities, the Agency follows
existing regulations, including those of
CBP, regarding the origin of such
products and requires that such origin
be retained for retail labeling.
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Labeling Muscle Cut Covered
Commodities of Multiple Countries of
Origin That Include the United States
Summary of Comments: Numerous
commenters stated that commodities
derived from animals born, raised, and
slaughtered in the U.S. should be
labeled as ‘‘Product of the U.S.’’ and not
be diluted or commingled with a
multiple country of origin label such as,
‘‘Product of the U.S., Canada, and
Mexico’’. These commenters stated that
the provision allowing this in the
interim final rule directly contradicts
the statute and diminished consumer
choice and producer benefits that could
have resulted from this program.
These commenters stated that the
statute established four major categories
for meat labeling to enable consumers to
have the right to know specifically
where their food originates. Other
commenters stated that the regulation
does not contain specific provisions
allowing packers to label meat from
livestock exclusively born, raised, and
processed in the U.S. as mixed origin
and that packers doing so were acting in
violation of the regulation. Several
members of Congress also commented
that it was not the intent of Congress
that all U.S. products or such product
from large segments of the industry be
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combined with the multiple countries of
origin category nor was it provided for
by the statute. The members of Congress
stated that the purpose of COOL is to
clearly identify the origin of meat
products, providing consumers the most
precise information available.
One commenter stated that while
processors claim that segregating U.S.
meat from foreign meat would be
burdensome, processors already easily
segregate meat by grade (e.g. USDA.
Choice vs. USDA. Prime) and by source
(e.g., USDA Certified Organic vs.
nonorganic) and that segregating the
origin of U.S. and foreign meat is no
more complicated or burdensome.
In contrast, several other commenters
expressed support for a more flexible
approach to labeling notifications for
meat products sourced from multiple
countries of origin. One commenter
indicated that retailers desperately need
the flexibility to commingle product in
the display, especially in a full-service
display case. The commenter stated that
disallowing the commingling of meat
from multiple origins including the U.S.
is a logistical nightmare for retailers.
Another commenter stated that the
interim final rule affords critically
important flexibility to retailers and the
entities that provide covered
commodities to retailers with respect to
the labeling of covered commodities
derived from animals of U.S. origin, as
well as animals with multiple countries
of origin. Another commenter urged the
Agency to apply flexibility consistently
for all sectors of the chain including
retailers.
Several commenters stated their belief
that Congress intended to provide
flexibility between categories A and B
afforded in the rule based on the
permissive language of the statute for
those two categories, which is
supported by the absence of that very
flexibility in subsections 282(a)(2)(C)
and (D). The commenters noted that in
subsections 282(a)(2)(C) and (D) of the
statute, Congress used the word ‘‘shall’’
with respect to types of covered
commodities identified in those
categories, imported for immediate
slaughter and foreign country of origin,
and arguably limited the Agency’s
discretion to interpret how those
categories of product should be labeled.
Another commenter recommended
the same flexibility given to processors
to label meat from animals of U.S. origin
with a mixed origin label should be
given to the labeling of meat from
animals imported directly for slaughter.
The commenter recommended that the
final rule give processors the flexibility
to make use of the order of countries
mandated under this category (Product
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of Country X and the U.S.) when
processing a production run including
animals of U.S., mixed origin, or
imported for immediate slaughter.
Another commenter noted that little
attention seems to have been paid to the
amount of exported meat this rule is
putting at risk, which is now sold to
Mexico, compared to the small amount
of cattle born in Mexico and exported to
the United States. Another commenter
added that producers on the border
States rely on Mexican cattle imports.
The commenter warned that by
establishing these categories, the value
of finished Mexican cattle will be
discounted at the packing plant because
they will have to be sorted on the line
in the plant, which costs the packer
money. Another commenter stated that
COOL has effectively cut off U.SMexican cattle trade and that because of
COOL the packers have advised
producers that they will not buy
Mexican cattle.
One commenter indicated that the
multiple country label prescribed in the
rule for product derived from U.S.raised pigs, regardless of their birth
country, provides packers, processors
and retailers with flexibility in labeling
pork products. The commenter further
stated that this labeling flexibility, in
turn, gives flexibility to U.S. pork
producers handling those pigs, which
will reduce costs associated with label
changes, product segregation, and
duplicate stock keeping units at all
levels of the pork marketing system.
Several commenters noted that the
‘‘Product of the U.S.’’ label allows for
the labeling of pork products
exclusively from pigs born, raised and
slaughtered in the U.S. These
commenters stated it will be effectively
used for pork products offered to buyers
who find value in that label. The
commenters fully support the approach
taken in the interim final rule. The
commenters also expressed that
including U.S.-raised pigs in the mixed
origin labeling category also meets the
‘‘common sense’’ test as well as the
economic reality of today’s U.S. pork
industry since more than 95 percent of
the total end weight of a Canadian-born
weaned pig is actually produced in the
U.S. using U.S. feed, labor and
buildings.
A final commenter wrote that the
Agency should harmonize the final rule
with the NAFTA Marking Rule. This
commenter specifically encouraged the
Agency to adopt a final rule that uses
the tariff-shift method to determine the
country of origin of covered
commodities that are produced in the
United States using ingredients or raw
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materials imported from Canada or
Mexico.
Agency Response: The Agency
recognizes that the multitude of
different production practices and
possible sales transactions can influence
the value determinations made
throughout the supply chain resulting in
instances of commingling of animals or
covered commodities, which will have
an impact when mixing occurs.
However, the Agency feels it is
necessary to ensure information
accurately reflects the origin of any
group, lot, box, or package in
accordance with the intent of the statute
while recognizing that regulated entities
must still be allowed to operate in a
manner that does not disrupt the normal
conduct of business more than is
necessary. Thus, allowing the
marketplace to establish the demand of
categories within the bounds of the
regulations will provide the needed
flexibility while maintaining the
structure needed to enforce these clearly
defined categories. If an initiator of the
claim chooses to mix commodities of
different origins within the parameters
of a production day, or if the retailer
mixes product from different categories
willingly, the resulting classification
must reflect the broadest possible terms
of inclusion and be labeled
appropriately. The initiator may elect to
segregate and specifically classify each
different category within a production
day or mix different sources and
provide a mixed label as long as
accurate records are kept. Likewise, if a
retailer wants to mix product from
multiple categories, it can only be done
in multi-product packages and then
only when product from the different
categories is represented in each
package in order to correctly label the
product. With regard to producer
benefits, while some U.S. producers
may hope to receive benefits from the
COOL program for products of U.S.
origin, the purpose of the COOL
program is to provide consumers with
origin information.
With regard to the commenter’s
recommendation that the same
flexibility given to processors to label
meat from animals of U.S. origin with a
mixed origin label should be given to
the labeling of meat from animals
imported directly for slaughter, this
final rule allows muscle cut covered
commodities derived from animals that
are born in Country X or Country Y,
raised and slaughtered in the United
States, that are commingled during a
production day with muscle cut covered
commodities that are derived from
animals that are imported into the
United States for immediate slaughter as
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defined in § 65.180, the origin may be
designated as Product of the United
States, Country X, and (as applicable)
Country Y.
With regard to using the tariff-shift
method to determine the country of
origin of covered commodities that are
produced in the United States using
ingredients or raw materials imported
from Canada or Mexico, the Act
specifically defines the criteria for
covered commodities to be labeled with
a U.S. origin declaration. Accordingly,
this recommendation is not adopted.
Labeling Commingled Covered
Commodities
Summary of Comments: Several
commenters expressed concerns about
the notification requirements for
commingled covered commodities. One
produce supplier was concerned about
their liability in the event ready-to-eat
produce they supplied was commingled
with other product from multiple
vendors at retail stores. Another
commenter voiced opposition to an
alphabetical listing on a product
sourced and commingled from multiple
countries of origin. The commenter
expressed support for the provision in
the voluntary COOL guidelines
published in 2002 (67 FR 63367) that
would have required country of origin
for each raw material source of the
mixed or blended retail item by order of
predominance by weight.
Another commenter expressed
support for the current provision. The
commenter noted that the current
interim final rule states that for these
products, the country of origin must be
designated in accordance with CBP
marking regulations, promulgated
pursuant to the Tariff Act. To the extent
that this will prevent a conflict between
the two laws, this commenter supports
the Agency’s recent approach.
One commenter asked for clarification
about the use of the word ‘‘or,’’ the
phrase ‘‘and/or,’’ commas, slashes or
spaces to separate the country names in
a label listing multiple countries of
origin for commingled commodities.
The commenter pointed out that a
comma would be equivalent to ‘‘and,’’
which might not be appropriate for
labeling a single produce item that
could not physically have been
produced in two countries.
Agency Response: As noted in both
the interim final rule for fish and
shellfish and the interim final rule for
the other covered commodities, the
Agency determined that requiring origin
notification either by alphabetical
listings or by listing the countries of
origin by order of predominance by
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weight was overly burdensome to the
regulated industries.
As commingling of the same type of
products at retail containing different
origin is permissible under this final
rule, the Agency cannot prohibit the
commingling of like products from
multiple vendors at retail. The COOL
program is not a food safety program.
Commingling like products is a
commercially viable practice that has
been historically utilized by retailers
and any decision to continue this
practice has to be determined by the
retailer.
The Agency does not agree that the
statute allows for the use of terms and
phrases such as ‘‘or, may contain, and/
or’’ that only convey a list of possible
origins. The intent of the statute is to
require retailers to provide specific
origin information to consumers. In
addition, such disjunctive labeling
schemes are not allowed under CBP
regulations except under special
circumstances.
For commingled covered
commodities, each country must be
listed. The Agency does not agree that
the regulations should mandate how
this list of countries be punctuated with
commas, slashes or spaces. The Agency
believes that it is best left to individual
businesses to decide how to convey the
information in a way that is neither
confusing nor misleading.
Labeling Ground Meat Covered
Commodities
Summary of Comments: Several
commenters expressed the opinion that
the provision in the interim final rule
that states, ‘‘when a raw material from
a specific origin is not in a processor’s
inventory for more than 60 days, the
country shall no longer be included as
a possible country of origin’’ is too long.
The commenters stated that in practical
terms, this provision appears to allow a
processor to have 60 days to correct the
label of a product to delete specific
country(s), even though that country’s
product may no longer exist in its
inventory. The commenters provided
the example that a processor on day one
could have product from the U.S. and
Canada, and then on day 7 run out of
product from the U.S., and yet could
continue using the ‘‘Product of U.S. and
Canada’’ label for another 53 days.
Commenters feared this provision could
be easily abused by meat processors.
Several commenters requested that the
Agency reconfirm the appropriateness
of this time-frame and explain the
rationale and justification for this
duration. Another commenter urged
AMS to clarify this issue for the public
record because in the opinion of the
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commenter, the wording in this section
of the rule is confusing and potentially
misleading.
Another commenter pointed out this
provision was intended to reflect the
sourcing processes of commercial
grinders and not to require them to
change their labels simply because the
market had changed and source product
was more expensive from one country
than another. As the statutory language
that is interpreted here is directed to
retailers, this commenter understood
this provision to apply to retailers as
well, and respectfully requested that the
Agency confirm the applicable standard
in the final regulation.
One commenter was concerned about
the impact that mandatory country of
origin labeling will have on imported
beef, particularly ground beef at retail.
The commenter stated that mandatory
origin labeling will add significantly to
meat production costs at a time of
rapidly increasing food costs, and
consumers will have to bear the
additional expense resulting from the
labeling regime. The commenter was
concerned, therefore, that retailers will
be induced to simplify their labeling
obligations by excluding imported and
certain domestic beef from ground beef
in order to minimize the resulting
increase in the costs that will be
associated with compliance.
Agency Response: As already stated,
the intent of the authorizing statute was
for consumers to have available to them
for the purposes of making purchasing
decisions accurate information
pertaining to the country of origin of
certain covered commodities sold at
retailers as defined. That said, the
Agency believes this program should be
implemented in as least burdensome a
manner possible while still achieving
this objective.
In developing the interim final rule,
the Agency spent considerable time
analyzing the current production
systems of the ground meat supply
chain and retail industry so that this
program could be implemented in a
manner that was least burdensome as
possible while still providing
consumers with accurate information to
base their purchasing decisions on. It
also must be stressed that if a country
of origin is utilized as a raw material
source in the production of ground beef,
it must be listed on the label. The 60day in inventory allowance speaks only
to when countries may no longer be
listed. The 60-day inventory allowance
is an allowance for the Agency’
enforcement purposes for when the
Agency would deem ground meat
products as no longer accurately
labeled.
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The Agency arrived at the 60-day
allowance during its analysis of the
ground meat industry. In this analysis,
the Agency determined that in the
ground beef industry a common practice
is to purchase lean beef trimmings from
foreign countries and mix those with
domestic beef trimmings before grinding
into a final product. Often those
imported beef trimmings are not
purchased with any particular regard to
the foreign country, but the cost of the
trimmings due to currency exchange
rates or availability due to production
output capacity of that foreign market at
any particular time. Because of that,
over a period of time, the imported beef
trimmings being utilized in the
manufacture of ground beef can and
does change between various foreign
countries.
As large scale beef grinders can have
in inventory at any one time, several
days worth of beef trimmings (materials
to be processed into ground beef) from
several different countries and have
orders from yet other foreign markets, or
from domestic importers, trimmings
from several foreign countries that will
fulfill several weeks worth of ground
beef production, the Agency determined
that it was reasonable to allow the
industry to utilize labels representing
that mix of countries that were
commonly coming through their
inventory during what was determined
to be a 60-day product inventory and on
order supply. To require beef grinders to
completely change their production
system into grinding beef based on
specific batches was determined to be
overly burdensome and not conducive
to normal business practices, which the
Agency believes was not the intent of
the statute. Further, because beef
grinders often purchase their labeling
material in bulk, if a given foreign
market that a beef grinder is sourcing
from is no longer capable of supplying
product, the interim final rule allowed
that grinder a period of time to obtain
new labels with that given country of
origin removed from the label.
With regard to the commenters’
concerns with the potential of ‘‘abuse’’
of this allowance by processors, the
Agency does not believe widespread
abuses of this provision will occur and
will address any issues with this
provision during routine compliance
reviews. As such and for all the reasons
stated above, the Agency continues to
believe that the 60-day inventory
allowance is appropriate and was
retained in this final rule.
With regard to if this 60-day inventory
allowance is made for retailers or for
suppliers of covered commodities, the
Agency has made no distinction in this
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final rule and, as such, the same
requirements would apply. Other
concerns raised, including the impact of
this regulation on the utilization of
imported meat and consumer food costs
are addressed in the economic impact
analysis contained in this action.
Remotely Purchased Products
Summary of Comments: Two
commenters expressed the opinion that
the provision on remotely purchased
products is too weak because it allows
country of origin information to be
disclosed either on the sales vehicle or
at the time the product is delivered to
the consumer. The commenters stated
that for origin information to be of use
to consumers, it must be disclosed at the
time that purchasing decisions are
made. The commenters recommended
that the country of origin or the possible
country(ies) of origin could be listed on
the sales vehicle (i.e. Internet site, home
delivery catalog, etc.) as part of the
information describing the covered
commodity for sale. Another commenter
encouraged the Agency to maintain the
provision for remotely purchased
products with the additional flexibility
of permitting the declaration either on
the sales vehicle or on the product at the
time of delivery.
Agency Response: The Agency
believes that the provision contained in
the interim final rules, which allows the
information to be provided either on the
sales vehicle or on the product itself,
provides flexibility to suppliers and also
provides useful information to
consumers. If a consumer desires to
purchase a covered commodity of a
certain origin, they can so specify to the
retailer.
Marking
General
Summary of Comments: Several
commenters addressed the question of
preponderance of stickering and sticker
efficacy. The commenters recommended
that the Agency define ‘‘majority’’ as it
applies to bulk display stickering for
perishable agricultural commodities.
The commenters noted that the Agency
has recognized that when fresh produce
is stickered with origin information,
every product may not bear a sticker for
a variety of reasons, and that a majority
of the product should have stickers.
Two commenters recommended that the
Agency define ‘‘majority’’ as it applies
to bulk display stickering for perishable
agricultural commodities as ‘‘50% plus
one’’ so that the industry has a specific
understanding for compliance. Another
commenter agreed with this definition,
citing that the FDA found 50% product
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labeling sufficient even in a case of
human health. The commenter argued
that such a standard would therefore be
more than sufficient for adequate
disclosure of country of origin. Another
commenter recommended that the
Agency not require more than a majority
of produce items in any given bin to
carry a PLU sticker. The commenter
added that price look up (PLU) stickers,
which include information on the
supplier that initiates the country of
origin claim, should not only satisfy a
retailer’s obligation to inform consumers
of the country of origin of the item, it
should satisfy the retailer’s country of
origin recordkeeping obligation as well.
Another commenter expressed
concern that the lack of a specific
minimum labeling requirement could
ultimately require suppliers to have
multiple containers and packaging
inventories available. The commenter
stated that a producer supplying fruit
for bulk sale that is not currently
stickering fruit may now be required by
retailers to sticker individual pieces of
fruit because the rule only ‘‘encourages’’
retailers to use placards or other
methods. The commenter recommended
that the rule establish a specific
minimum standard to ensure greater
consistency in compliance.
As it pertains to fish and shellfish,
another commenter suggested that the
Agency allow the use of statements such
as ‘‘wild and/or farm-raised’’ or ‘‘may
contain’’ in addition to allowing the use
of ‘‘check box’’ labeling options to
minimize the cost of labeling while still
providing the required information for
the consumer.
Agency Response: As stated in the
preamble of the August 1, 2008, interim
final rule, the Agency understands that
stickering efficacy is not 100%. Further,
the Agency believes that under normal
conditions of purchase, consumers
would likely be able to discern the
country of origin if the majority of items
were labeled regardless if additional
placards or other signage was present.
Accordingly, the Agency does not
believe it is necessary to modify the
language with respect to this provision.
The Agency will address the issue of
preponderance of stickering in its
compliance and enforcement
procedures, as applicable, to ensure
uniform guidance is provided to
compliance and enforcement personnel.
With regard to this use of ‘‘may
contain’’ and ‘‘and/or’’ statements, as
previously stated, the Agency does not
agree that the statute allows for the use
of terms and phrases such as ‘‘or, may
contain, and/or’’ that only convey a list
of possible origins. Rather the Agency
believes that the intent of the statute is
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to require retailers to provide specific
origin information to consumers. In
addition, such disjunctive labeling
schemes are not allowed under CBP
regulations except under special
circumstances.
Signage Over Bulk Display Cases
Summary of Comments: Several
commenters expressed concern that the
language authorizing a list of ‘‘all
possible origins’’ on a bulk container
(such as a meat display case that may
contain commodities from different
origins) would inadvertently allow a
retailer to hang a sign over the entire
meat display case that stated that the
entire display contains products from
the U.S. and one or more countries,
even if the display case contains only
commodities from the U.S. The
commenters contend that nothing in the
law expressly permits such labels on
displays, holding units, or bins to
merely provide information regarding
‘‘all possible origins’’ of the
commodities contained therein and
recommended that the Agency add
language to require that if a meat
display case contains commodities from
more than one country, the commodities
must be physically separated according
to their origins within the meat display
case and a separate origin declaration
must be associated with each section.
Another commenter stated that they
understood that the Agency is
concerned that a sign such as ‘‘All beef
is Product of the US’’ might be
interpreted by consumers to encompass
beef products that are not covered by
the statute because they are processed.
In order to provide clarity, the
commenter urged the Agency to provide
‘‘safe harbor’’ standards for language
and placement in order to ensure that
retailers are properly meeting their
obligations.
One commenter noted that retailers
have the discretion to use signs,
placards or other communications to
convey origin information. Another
commenter noted that the interim final
rule allows for a bulk container at retail
level that contains commingled
products to be labeled with the country
or countries of origin. However, the
commenter also pointed out that the
rule is silent on whether the individual
pieces contained in bins must also be
labeled, which would be difficult for
certain species (e.g., broccoli, lettuce).
This commenter requested confirmation
that, for commingled produce sold in
bins or trays, individual pieces of
produce do not need to be labeled
provided their origins are displayed on
appropriate signage by the retailer.
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Agency Response: With regard to the
provision in both interim final rules
concerning bulk containers that allows
the bulk container to contain a covered
commodity from more than one country
of origin, as previously stated, under
this final rule it remains permissible
provided that the notification
representing a container, display case,
bin or other form of presentation
includes all possible country
designations available for purchase.
With respect to the use of signage for
bulk displays for meat covered
commodities, as previously discussed,
the Agency has observed that a vast
majority of retailers are utilizing one
sign for either the entire meat case or for
an entire commodity type (i.e., chicken)
to provide the country of origin
notification. While the statute and this
regulation provide flexibility in how the
country of origin information can be
provided, the Agency believes that the
use of such signage could be false or
misleading to consumers. The Agency
encourages retailers to review signage
that they have used in the
implementation of the fish and shellfish
program for alternative methods of
providing COOL information.
With regard to comment concerning
the labeling of individual pieces of
produce, the rule provides flexibility in
how the country of origin information
may be conveyed. Thus, this final rule
does not contain a requirement that
individual pieces of product must be
labeled with country of origin
information. However, retailers may
request that suppliers use specific
methods of conveying origin
information through contractual
arrangements with their suppliers.
Abbreviations
Summary of Comments: Several
commenters requested additional
guidance on acceptable abbreviations,
and they provided a variety of
recommendations to the Agency about
specifying approved abbreviations.
These commenters all favored the use of
country abbreviations when marking
country of origin declarations. One
commenter requested that a select group
of countries be permitted for
abbreviation to include New Zealand,
Guatemala, South Africa, Argentina and
Australia. Another commenter said that
abbreviations would serve a useful
purpose on product labels and
recommended that a list of reasonable
abbreviations be developed that could
be used by processors and retailers (e.g.,
CAN for Canada).
Other commenters appreciated the
Agency’s recognition of the need to
abbreviate the names of some countries
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using abbreviations from CBP. The
commenters recommended that the
language in section (e) be reworded to
remove the first sentence (‘‘In general,
abbreviations are not acceptable.’’). The
commenters reasoned that the available
space on product labels (e.g., price lookup [PLU] sticker) or bills of lading is
scarce. The commenters further stated
that it is important for the industry to
be able to convey origin information on
both of those vehicles for several
reasons. Information on the product
itself (through a PLU sticker, rubber
band, twist tie, tag, etc.) is particularly
important because it informs the
consumer at point of purchase and
moves with the product to the home.
When industry can include the
information on a bill of lading, it allows
companies to use existing records as the
statute requires. The commenters
suggested that the Agency remove the
requirement that a key to abbreviations
be included with documents (each time
or even once), because the industry is
well aware of the abbreviations used
and their meanings.
Several commenters suggested that
the Agency rely on the ISO 3166
country codes maintained by the
International Standardization
Organization. One commenter disagreed
with the Agency’s determination that
such abbreviations may not be readily
understood by the majority of
consumers. One commenter added that
in addition to the ISO country codes,
CBP recognizes country codes as do
other federal agencies such as the
Bureau of the Census. The commenter
pointed out that the United Nations also
recognizes both the two letter and three
letter ISO country codes. Another
commenter requested that a list of 3digit country abbreviations be
developed and allowed to identify the
countries of origin. The commenter
noted that these 3-digit codes would not
be confused with 2-digit codes used in
the U.S. to identify individual States.
One commenter indicated that in the
event the Agency retains its current
prohibition on abbreviations for
consumer information, the Agency must
be clear that origin information in
records and paperwork can be
maintained with any acceptable
abbreviations. The commenter added
that they strongly support the ability to
utilize labeling of a U.S. State, region or
locality in which a product is produced
to meet label standards as product of
United States. In addition, the
commenter stated that they support the
ability to use State abbreviations, which
is standard practice in many current
State labeling programs and is readily
accepted identification by consumers.
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One commenter described a customer
who had a requirement to list the State
name in addition to the U.S. This
commenter asked if it would be
permissible to abbreviate State names
when more than one needs to be listed
(e.g., WA, CA, AZ). The commenter
suggested putting the State
abbreviations in brackets after USA (e.g.,
USA (CA, AZ)).
Agency Response: As previously
stated, the Agency believes that the
limited application of abbreviations that
unmistakably indicate the country of
origin is appropriate. CBP has a long
history of administering the Tariff Act
and has issued a number of policy
rulings with respect to the use of
abbreviations. Because many of the
covered commodities subject to the
COOL regulation are also subject to
country of origin marking under the
Tariff Act, it would be inconsistent with
CBP regulations to allow for the use of
additional country abbreviations under
the COOL program. With regard to the
use of ISO codes that many commenters
made reference to, CBP does allow for
the use of such codes for statistical and
other purposes with respect to ecommerce; however, CBP does not
allow for the use of ISO codes for
marking purposes. The Agency has
obtained a more complete list of
abbreviations from CBP and has posted
this information to the COOL Web site.
With regard to State labeling for
perishable agricultural commodities,
peanuts, pecans, macadamia nuts, and
ginseng, the Agency does believe that
the majority of consumers are familiar
with the standard State abbreviations
used by the U.S. Postal Service and
because the purpose of the COOL
program is to provide consumers with
origin information, it is reasonable to
allow such abbreviations. Allowing this
flexibility will address industry’s
concerns about the limited space on
PLU stickers, twist ties, rubber bands
and other package labels typically used
for produce. Under this final rule,
abbreviations may be used for state,
regional, or locality label designations
for perishable agricultural commodities,
peanuts, pecans, macadamia nuts, and
ginseng covered commodities whether
domestically harvested or imported
using official United States Postal
Service abbreviations or other
abbreviations approved by CBP. With
regard to the use of abbreviations by
suppliers or retailers in conveying
origin information in records or
documentary systems, there are no
restrictions on the use of abbreviations
as long as the information can be
understood by the recipient.
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Accordingly, these recommendations
are adopted in part.
State, Regional, and Locality Labeling
Summary of Comments: Several
commenters raised issues related to the
provision for state, regional, and locality
labeling of covered commodities. Three
commenters requested that state,
regional, and locality labeling be
acceptable for covered meat
commodities. One commenter sought
confirmation that the provisions on
State markings in the interim final rule
apply also to States, regional and local
labels of importing countries. This
commenter understood that
identification by region and locality is
acceptable provided it is nationally
distinct, but requested that this
provision be clarified in the final rule.
Another commenter noted that USDA
is silent on the use of locality labeling,
and requested that the final rule
recognize that locality labeling is
likewise permitted by the statute. The
commenter stated that many retailers
source products locally and choose to
provide this information to consumers
because it is meaningful to these
customers.
Agency Response: With regard to the
commenters’ recommendation to allow
State, regional, and locality labeling for
meat covered commodities, the statute
contains an express provision for this
type of labeling for perishable
agricultural commodities, peanuts,
pecans, macadamia nuts, and ginseng.
As such, the Agency does not have the
authority to extend this provision to any
other covered commodities. With regard
to the commenter’s request that the
Agency clarify that this provision
applies to imported perishable
agricultural commodities, nuts, and
ginseng and that locality labeling is also
permitted, clarifying language has been
added to section 65.400(f). Accordingly,
these recommendations have been
adopted in part.
Supplier Responsibilities
Summary of Comments: Several
commenters expressed concerns with
the Agency’s assertion in the interim
final rule that ‘‘the supplier of a covered
commodity that is responsible for
initiating a country of origin claim
* * * must possess or have legal access
to records that are necessary to
substantiate that claim.’’ The
commenters maintained that the
Agency’s jurisdiction stops with the
initiator of the origin claim of a covered
commodity, which in the case of meat
products is the slaughter facility. The
commenters further stated that the
COOL law authorizes only the Secretary
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of Agriculture to conduct an audit for
verification purposes, not the packer,
and that furthermore, the Secretary may
not require a person that prepares,
stores, handles, or distributes a covered
commodity to maintain a record of the
country of origin of a covered
commodity other than those maintained
in the course of the normal conduct of
the business of such person. The
commenters argued that the 2008 Farm
Bill language states that producer
affidavits are sufficient in making a
country of origin claim; therefore,
packers or processors should not be
given legal access to producers’ records.
The commenters recommended that the
Agency eliminate language referencing
‘‘legal access’’ from the final regulation
as they contend it is not authorized by
the law.
Two commenters suggested that the
Agency should require the original
suppliers of covered products to
substantiate the chain of custody and
the accuracy of country of origin
information. One commenter expressed
the opinion that it is unreasonable that
the liability ultimately is placed on the
meat processor to provide country of
origin information when they are
relying on the word of livestock
producers, who may or may not be
providing accurate information.
Another commenter pointed out the
importance of maintaining origin
information by all segments of the
industry to verify origin claims and to
ensure the integrity of the labeling
program. This commenter also stated
that it is important that producers not be
asked for unreasonable information that
goes beyond what would be considered
acceptable or the lack of which is a
pretext for penalties against a producer
or producers. The commenter
recommended that the Agency provide
a safe harbor of reasonable or acceptable
information that can be asked of a
producer to help avoid the possibility of
unreasonable requests for information
that would be considered unfair or an
effort to single out a particular producer.
One commenter suggested removing
the provision in the rule regarding
supply chain traceability in the
recordkeeping requirement. The
commenter stated that the purpose of
COOL is to inform consumers about the
origin of the covered commodities and
that the added recordkeeping
requirement of traceability is not
necessary and is an added regulatory
burden.
One commenter noted that while
producers are not directly affected by
the COOL law, Section 282(3) of the
statute expressly requires that ‘‘anyone
engaged in the business of supplying a
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covered commodity provide country of
origin information.’’ The commenter
further stated that in the case of animals
imported from Canada, this necessarily
implicates Canadian producers who
must present health papers to APHIS at
the border. The commenter suggested
further clarification is needed about the
manner in which that origin will be
tracked and conveyed to AMS should
proof of origin be required further down
the supply chain.
One commenter noted that Agency
representatives have repeatedly advised
the industry of the need for significantly
more extensive records than are
currently maintained in order to verify
COOL. The commenter strongly urged
the Agency to clarify in the final rule
that the statutory prohibition of any new
record requirement is recognized and
accepted. This commenter also
encouraged the Agency to provide a
definitive declaration that suppliers
may convey COOL information to
retailers through any method of their
choosing in order to comply with the
regulation. The commenter stated that
in current trade practice, some have
been confused as to whether supplier
labeling of COOL on the actual produce
item is required, or whether multiple
documents such as invoices or bills of
lading must contain COOL information.
The commenter suggested that USDA
should make clear that COOL
information may be provided to the
retailer in any form. The commenter
further suggested that relationships in
the marketplace—not the statute—will
determine in what form that
communication will take place,
including whether individual product
eventually is labeled by a supplier.
One commenter stated that the most
practical approach to meeting the COOL
requirements for most covered
commodities is for those producers to
print the country of origin on all retail
packaging for case and consumer ready,
and on all case end labels for all
products destined to be store processed
or packaged by the retailer. The
commenter suggested that producers
will not need to continuously transmit
country of origin information to the
retailer on an order by order basis.
Instead, package and case labeling in
conjunction with the USDA
establishment number (used to identify
producer) and the lot or batch number
(used to identify the specific lot of live
animals from which products are
derived) will already be on prepackaged labels and case end codes. The
commenter further stated that retailers
already retain invoices to meet other
reporting requirements, which identify
the producers of the product, and can be
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used to satisfy the COOL recordkeeping
obligation. The commenter also stated
that there will be no required change in
business processes for retailers but
producers will be required to add
accurate origin information to the retail
packaging and/or case end labels.
One commenter identified a business
process flow they hoped could be
simplified with the intervention of the
Agency. In import situations where a
consolidated shipment could have
multiple origins covered by one Bill of
Lading (for example, a combined load of
Navel Oranges from Australia and South
Africa, and Clementines and Lemons
from Chile) the commenter currently
notes each line item on the
documentation, which is an added step
in the paperwork process. The
commenter requested that the Agency
provide suggestions in the rule about
alternative means to comply with COOL
on Bills of Lading, invoices, or packing
slips.
One commenter suggested that the
Agency consider a longer period, such
as 10 business days, to provide records
upon request to any duly authorized
representatives of USDA for COOL
compliance purposes. Two commenters
referenced the statutory prohibition
against the Agency requiring records
that are not maintained in the normal
conduct of business. These commenters
noted that such records are deemed
sufficient to satisfy the Bioterrorism
Act’s mandate to be able to identify
immediate previous source and
immediate subsequent recipient of
foods. The commenters recommended
that the Agency likewise accept
multiple sourcing records for purposes
of the mandatory country of origin
labeling requirement for intermediary
suppliers to identify their immediate
previous source and immediate
subsequent recipient.
Agency Response: It is correct to say
that the Agency’s authority to audit
ends at the slaughter facility as the
slaughter facility is the first handler of
the covered commodity and the Agency
has deleted the requirement that
suppliers have legal access to records
from this final rule. However, as
initiators of origin claims, packers must
have records to substantiate those
claims. With regard to records
maintained in the course of the normal
conduct of the business of such person
and producer affidavits, the final rule
states that producer affidavits shall be
considered acceptable records that
suppliers may utilize to initiate origin
claims, provided it is made by someone
having first-hand knowledge of the
origin of the covered commodity and
identifies the covered commodity
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unique to the transaction. With regard to
the commenter’s assertion that
producers not be asked for unreasonable
information that goes beyond what
would be considered acceptable, the
Agency has provided examples of
records kept in the normal course of
business that may be used to
substantiate origin claims. As
previously stated, packers can utilize
producer affidavits to obtain origin
information. This final rule has been
drafted to minimize the recordkeeping
burden as much as possible while still
providing the Agency with the
information necessary to verify origin
claims.
With regard to how suppliers may
provide origin information to retailers,
this final rule states that the information
can be provided on the product itself,
on the master shipping container, or in
a document that accompanies the
product through retail sale. It is up to
the supplier and their retailer customers
to decide which method is most
appropriate. The Agency agrees that
bills of lading, invoices, and packing
slips may be used to provide origin
information. Ultimately, retailers must
ensure that covered commodities
displayed for retail sale have country of
origin designations.
With regard to the recommendation to
allow a 10 day period to supply
documentation to USDA officials, the
Agency believes that the 5 business days
provided in the August 1, 2008, interim
final rule provides suppliers and
retailers reasonable and appropriate
time to provide records to USDA upon
request. With regard to the commenters’
reference to the statutory prohibition
against the Agency requiring records
that are not maintained in the normal
conduct of business and that such
records are deemed sufficient to satisfy
the Bioterrorism Act’s mandate to be
able to identify immediate previous
source and immediate subsequent
recipient of foods, records maintained
in the normal conduct of business can
be used to satisfy the COOL
recordkeeping requirements. However,
the Agency recognizes that suppliers
and retailers may need to make
modifications to their existing records
in order to provide the necessary
information to be able to substantiate
COOL claims as provided for in the
statute.
Visual Inspection
Summary of Comments: Several
commenters expressed support for the
Agency policy to accept visual
inspection as a means to verify the
origin of livestock during the period
between July 15, 2008 and July 15, 2009.
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Specifically, the majority of commenters
supported the Agency’s decision to
authorize sellers of cattle to conduct a
visual inspection of their livestock for
the presence or absence of foreign marks
of origin, and that such visual
inspection constitutes firsthand
knowledge of the origin of their
livestock for use as a basis for verifying
origin and to support an affidavit of
origin. They noted that visual
inspection for verification of origin is
particularly important to the trade
during the period between July 15,
2008, and whenever the final regulation
is published. The commenters stated
that producers now have livestock
without all of the origin documentation
that may be necessary and that it would
be very difficult, and in some cases
impossible, to recreate the paper trail on
many of these animals. Other
commenters noted that the visual
inspection of animals for import
markings is a highly reliable, cost
effective method of verification of origin
and will significantly reduce
compliance costs for livestock
producers. The commenters recommend
that visual inspection be made a
permanent method on which to base
origin claims.
Agency Response: The Agency
initially allowed for a transition period
for the period July 16, 2008, through
July 15, 2009, during which producers
may issue affidavits based upon a visual
inspection at or near the time of sale
that identifies the origin of livestock for
a specific transaction. Affidavits based
on visual inspection may only be issued
by the producer or owner prior to, and
including, the sale of the livestock for
slaughter. The Agency agrees with the
commenters that affidavits based on
visual inspection reduce the burden on
producers. Accordingly, the Agency is
making the ability to utilize visual
inspection as the basis for forming an
affidavit permanent.
Producer Affidavits
Summary of Comments: Numerous
commenters expressed support for the
‘‘Universal Country of Origin Affidavit/
Declaration’’ that was developed by
consensus across the livestock and
chicken industry to serve as verification
from producers to slaughter facilities for
the country of origin of livestock.
Several commenters requested that
these agreed-upon documents be
incorporated in the final rule. Several
commenters also argued that producers
should not be asked for unreasonable
information. They urged AMS to
consider a standardized producer
affidavit that would accompany an
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animal from its first sale throughout the
chain of custody.
Several commenters expressed
support for the Agency’s decision to
allow composite affidavits where a
producer can put together lots of cattle
for sale and have one new affidavit for
that lot based on the affidavits received
for each animal, or lot of animals, that
was combined in the new lot. The
commenters also expressed support for
the ability for producers to file an
‘‘evergreen’’ or ‘‘continuous’’ affidavit
with the buyers of their livestock saying
that, until otherwise noticed or revoked,
all the cattle they will deliver to that
buyer will be of a specific origin.
One commenter disagreed that a
producer affidavit in conjunction with
animal ID records can be deleted after
1 year when a majority of breeding stock
lives beyond 5 years and 95% of cattle
in the U.S. on July 15, 2008 were not
close to slaughter age. The commenter
was of the opinion that documentation
and retention of affidavits needs to last
longer if the Agency has to audit and
trace back meats.
Agency Response: The Agency
believes the Universal Country of Origin
Affidavit/Declaration that was
developed by consensus across the
livestock and chicken industry will
assist the industry in implementing the
rule in as least burdensome manner as
possible. While the statute and this final
rule allow for the use of producer
affidavits, because the statute does not
provide the Agency with authority to
regulate producers, the Agency cannot
mandate the use of such affidavits.
The Agency recognizes that animal
production cycles vary greatly and
depending upon which records are used
for origin verification, retention of
documents should be commensurate
with the claim being affirmed through
an affidavit or other means of
declaration. However, the Agency only
has the authority to require record
retention for covered commodities. As
the initiator of origin claims for meat,
packers may specify the length of time
records need to be maintained by
entities outside the packer’s system.
National Animal Identification System
(NAIS)
Summary of Comments: Commenters
had mixed opinions about relying on
NAIS as a safe-harbor for COOL
compliance. Numerous commenters
supported the provision in the interim
final rule stating that voluntary
participation in NAIS program will
comply with COOL verification
requirements. The commenters that
support the use of NAIS stated that
official USDA 840-tags can serve as a
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universal passport for an animal during
its lifetime indicating the animal is of
U.S. origin, no matter how many times
ownership of the animal changes during
its lifetime. Commenters strongly
encouraged the Agency to utilize Radio
Frequency Identification (RFID) tags in
NAIS to allow verification of country of
origin at the speed of commerce and
stated that official NAIS USDA 840–
RFID tags for livestock represent the
simplest way for producers to assist in
the marketing of their animals to ensure
compliance with COOL.
One commenter recommended that
NAIS should be made mandatory. Two
commenters suggested that the Agency
could alleviate the record keeping
burden by simply requiring all foreign
cattle to bear a permanent mark that
defines their origin. They suggested that
this will not only aid commerce by
reducing paperwork, but it will also
enhance compliance.
Three commenters expressed support
for reliance on other existing animal
identification systems. One commenter
noted that USDA/APHIS currently
operates the National Scrapie
Eradication Program (NSEP), which
includes a regulated animal
identification program. By regulation,
feeder and slaughter sheep that are
imported from Canada must carry
official permanent identification. The
commenter urged AMS to help
processors and others recognize the
relatively straight-forward nature of
proving animal origin in the sheep
industry. Two commenters pointed out
that livestock producers who participate
in ‘‘Age and Source Verified’’ programs
administered by USDA should also be
in compliance with COOL for both
origin and verification claims.
Another commenter stated that
identification of animal origin by ear tag
is a cause for concern. This commenter
noted that USDA has not provided
guidance about what records will suffice
for imported animals, stating only that
for animals that are part of an official
identification system, such as the
Canadian cattle identification system,
ear tags will suffice for proving origin at
the slaughterhouse. The commenter was
concerned with having requirements
imposed because of a specific animal
health concern, such as Canadian ear
tags on cattle, ensnared in separate
regulations for an entirely different and
unrelated purpose. The commenter
stated that this could restrict Canada’s
abilities to adapt its national cattle
identification system to changing
environments or technologies in the
future.
A final commenter warned that the
acceptance of an ear tattoo does not
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meet the needs of modern industry
practices. Due to issues associated with
the speed of commerce, recordkeeping,
accuracy and overall effectiveness of the
program, the commenter stated that the
Agency should only allow a hot iron
brand on all live foreign cattle.
Agency Response: The Agency
believes that voluntary use of the
National Animal Identification System
is an easy option packers may utilize to
obtain origin information on livestock.
The Agency has also made
modifications to this provision for
clarity. The Animal Identification
Number (AIN) is defined in the Code of
Federal Regulations as ‘‘A numbering
system for the official identification of
individual animals in the United States
providing a nationally unique
identification number for each animal.
The AIN contains 15 digits, with the
first 3 being the country code (840 for
the United States), the alpha characters
USA, or the numeric code assigned to
the manufacturer of the identification
device by the International Committee
on Animal Recording. The AIN
beginning with the 840 prefix may be
used only on animals born in the United
States.’’ As stated in the interim final
rule published on September 18, 2008,
(73 FR 54059), the AIN version starting
with 840 is prohibited for use on
animals born outside the United States.
Therefore, under this final rule, packers
that slaughter animals that are tagged
with an 840 Animal Identification
Number device without the presence of
any additional accompanying marking
(i.e., ‘‘CAN’’ or ‘‘M’’) may use that
information as a basis for a U.S. origin
claim. Packers that slaughter animals
that are part of another country’s
recognized official system (e.g.
Canadian official system, Mexico
official system) may also rely on the
presence of an official ear tag or other
approved device on which to base their
origin claims. With regard to the
commenter’s concern regarding having
requirements imposed because of a
specific animal health concern, such as
Canadian ear tags on cattle, in separate
regulations for an entirely different and
unrelated purpose, this regulation does
not impact regulations pertaining to
animal health or importation. In
addition, use of official ear tags as the
basis of origin claims is just one option
that can be utilized to obtain origin
information.
The other comments received relevant
to making NAIS mandatory and
allowing only hot iron brands on live
foreign cattle are outside of the scope of
this rulemaking. Accordingly, these
recommendations have been adopted in
part.
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Retailer Responsibilities
Summary of Comments: Numerous
commenters addressed issues relating to
the retailer recordkeeping provisions of
COOL. One commenter stated that the
Agency has offered simple, effective
rules for recordkeeping by retailers. One
commenter recommended that in
§ 65.500(c)(1), the Agency put the last
sentence of the paragraph first (‘‘For
pre-labeled products, the label itself is
sufficient evidence on which the retailer
may rely to establish the product’s
origin.’’). The commenter also requested
that the Agency state specifically that
retailers need not maintain any new or
additional records documenting origin
for those products that are pre-labeled
on the product itself or on the box/
container when the box/container is
visible to consumers, such as when it is
used as part of a retail display.
One commenter suggested sample and
common technological standards such
as the portable document format (PDF)
or use of a common and interoperable
database file system such as Microsoft
Excel to enable both industry and the
Agency to adopt a common computing
platform. Another commenter suggested
that the Agency should refer to the two
different types of documents required to
be maintained by retailers as
Verification Records and Supplier
records. The commenter suggested that
the Agency should clarify in the final
regulation that the information to satisfy
both requirements may be on the same
or different documents, provided all of
the requirements are met. Several
commenters encouraged the Agency to
permit retailers to rely on the records
that are currently maintained for
Bioterrorism Act purposes.
One commenter strongly supported
the specific recognition that retailers
may rely upon pre-labeled products as
‘‘sufficient evidence’’ of the country of
origin. The commenter stated that this is
an important safe harbor for the produce
and retail industries as an increasing
share of fresh produce now arrives at
retail stores pre-labeled with the
country of origin. The commenter
expressed concern that the IFR and the
Agency’s Q&A documents are not
written in a way that conveys this
information accurately, which is
creating significant confusion
throughout the produce distribution
chain. The commenter recommended
that the Agency clearly define prelabeled products to include all produce
items that bear a COOL declaration,
regardless of any other information that
may or may not be affixed directly to the
produce item. In turn, the Agency must
then specify that additional
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recordkeeping at retail is not required
for pre-labeled products as the vendor
who supplied the pre-labeled produce
has the responsibility to verify the
claim. One commenter recommended
that the Agency only require retailers to
maintain the country of origin for
covered products in the retail store for
as long as the product is on hand.
Agency Response: With regard to prelabeled covered commodities, the
Agency has added a definition of prelabeled in this final rule. In addition,
the Agency has clarified that for prelabeled products, the label itself is
sufficient information on which the
retailer may rely to establish the
product’s origin and no additional
records documenting origin information
are necessary. However, the Agency
does not agree with the commenter’s
recommendation to change the order of
the sentences with respect to the
provision on pre-labeled products.
With regard to the recommendation
that the Agency adopt a common
computing platform, the Agency does
not have the authority to mandate a
specific system. In addition, the Agency
believes that retailers and suppliers
should have the flexibility to choose
whatever system works best in their
particular operation. Accordingly, this
recommendation is not adopted.
With regard to the suggestion that the
Agency should refer to the two different
types of documents required to be
maintained by retailers as Verification
Records and Supplier records and that
the Agency should clarify in the final
regulation that the information to satisfy
both requirements may be on the same
or different documents provided all of
the requirements are met, the Agency
has added language to the preamble to
indicate that the supplier and origin
information needed to satisfy the COOL
recordkeeping requirements can be in
the same document or different
documents. However, the Agency does
not believe that any changes to how the
required documents are referenced are
necessary. Accordingly, these
recommendations have been adopted in
part.
The Agency recognizes that several
commenters encouraged the Agency to
permit retailers to rely on the records
that are currently maintained for
Bioterrorism Act purposes. To the
extent that these records contain the
necessary information to meet the COOL
recordkeeping requirements, the Agency
agrees that records currently maintained
to meet the requirements under the
Bioterrorism Act can also be used to
comply with the COOL recordkeeping
requirements.
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With regard to the recommendation
that the Agency only require retailers to
maintain the country of origin for
covered products in the retail store for
as long as the product is on hand, under
this final rule, records and other
documentary evidence relied upon at
the point of sale to establish a covered
commodity’s country(ies) of origin must
be either maintained at the retail facility
for as long as the product is on hand or
provided to any duly authorized
representative of USDA in accordance
with § 65.500(a)(2). For pre-labeled
products, the label itself is sufficient
information on which the retailer may
rely to establish the product’s origin and
no additional records documenting
origin information are necessary.
Accordingly, this recommendation has
been adopted in part.
Enforcement
Liability Shield
Summary of Comments: Several
commenters discussed the concept of a
‘‘liability shield’’ found in the interim
final rule for fish and shellfish, but
deleted from the interim final rule for
the remaining covered commodities.
The commenters noted that the Agency
had previously contemplated a ‘‘shield’’
from liability for entities subject to the
law on the theory that they should be
permitted to reasonably rely on
information provided by their suppliers.
The commenters recommended that the
Agency add a clarification to the final
rule that will assure retailers that they
will not be penalized when a retailers’
non-compliance results from the
conduct of others. The commenters
further stated that the interim final rule
holds suppliers responsible for
providing retailers with country-oforigin information and that because the
statutory liability standard only
penalizes retailers for ‘‘willful’’
violations, it follows that a retailer
should not be held responsible for its
supplier’s failure to provide COOL
information or its supplier’s provision
of inaccurate information. The
commenters recognized that the Agency
deleted the safe harbor language from
the interim final rule for remaining
covered commodities because that
language created a negligence standard
of liability instead of the willfulness
standard specified in the 2008 Farm
Bill. These commenters agreed that a
willfulness standard is required by
statute. However, they also stated that
an explicit safe harbor should be
restored to the rule, in addition to the
willfulness standard the statute
requires. Thus, paralleling the language
that had been used in the safe harbor
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provision for the fish and shellfish
interim rule, a safe harbor provision one
commenter suggested new regulatory
language, ‘‘No retailer shall be held
liable for a violation of the Act by
reason of the conduct of another unless
the retailer acted willfully in the same
regard’’. Another commenter strongly
urged the Agency to reinstate the
liability shield in the final rule, but
given the change in the liability
standard as a result of the 2008 Farm
Bill, recommended alternative language.
Agency Response: As noted by the
commenters, the Agency deleted the
liability shield language from the
interim final rule for the remaining
covered commodities because that
language created a negligence standard
of liability instead of the willfulness
standard specified in the 2008 Farm
Bill. Because of the willfulness standard
contained in the 2008 Farm Bill, the
Agency does not agree that the liability
shield is necessary. However, to the
extent that the liability shield language
provides the industry with assurances
that they will not be held liable for the
conduct of others, the Agency believes
that the liability shield is useful.
Therefore, the Agency has included the
liability shield provision in this final
rule and has modified the language to
reflect the willfulness standard
contained in the 2008 Farm Bill.
Accordingly, this recommendation has
been adopted.
Assurances Against Meat Recalls for
COOL Violations
Summary of Comments: Several
commenters expressed concerns about
how FSIS or other federal agency may
use a country of origin labeling failure
as a reason to recall pork and other meat
products. These commenters noted that
the law does not amend any food safety
law and that it is not a food safety
program. The commenters further stated
since it is a marketing program, failure
to properly label the origin of products
in the retail meat case should not force
a product recall. Many producers
reported to be confused and fearful that
this law will be used to assert product
liability claims. These commenters
requested clarification regarding the
scope of the COOL law to eliminate this
confusion. They asked that USDA
clarify that any violation of COOL will
not trigger a recall of meat products.
Agency Response: As noted by the
commenter, the intent of the law and
this rule is to provide consumers with
additional information on which to base
their purchasing decisions. COOL is a
retail labeling program and as such does
not provide a basis for addressing food
safety. Food products, both imported
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and domestic, must meet the food safety
standards of the FDA and FSIS and are
subject to any recall requirements
imposed by those agencies. The Agency
does note that FSIS did publish an
interim final rule (73 FR 50701) on
labeling to address concerns with
compliance of their voluntary labeling
approval authority and requirements of
the COOL program. In addition, FSIS
provided guidance that inspection
program personnel are not to take any
action to enforce the FSIS interim final
rule until further notice and that during
the next six months, FSIS will defer to
the AMS program of outreach and
education to ensure that there is
compliance.
Timeframe for Implementation
Summary of Comments: Numerous
commenters provided suggestions about
the Agency’s informed compliance
period during which the Department
will provide education and outreach to
aid industry in understanding the
requirements of the COOL program.
Three commenters expressed
appreciation for the 6-month phase-in
period articulated in the rule and stated
that the Agency must be prepared to
provide producers, suppliers, retailers,
and consumers with assistance to
understand the regulations through
guidance documents, seminars, and
other resources that are readily available
to the public during this period of
informed compliance. One commenter
pointed out that it will be critical for the
AMS to work with officials with FSIS to
ensure that there is common
understanding between the two USDA
agencies regarding questions that meat
processing plant operators and federal
meat inspectors may have. One
commenter urged the Agency to
withhold publishing a final rule until
after the conclusion of the 6-month
period in order to maximize the lessons
learned under the interim final rule.
Another commenter encouraged the
Agency to provide as much time as
possible to acclimate both retailers and
those involved within the supply chain
to the new requirements of the
regulations prior to any enforcement.
Several commenters expressed
support that the requirements of the
interim final rule do not apply to
covered commodities produced or
packaged before September 30, 2008.
However, these commenters noted that
many firms in the industry procure
packaging materials for a year’s worth
(or more) of production. The
commenters recommended that given
the short amount of time between the
release of the Interim Final Rule and the
effective date, companies subject to the
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rule be given a year from the effective
date to use up existing packaging
inventories, provided those packaging
inventories were acquired prior to the
effective date of the rule. One of these
commenters expressed concern that a 6month grace period will prove
insufficient to implement a verifiable
records system. This commenter stated
that an 18-month implementation
period will allow current nut products
in the marketplace to rotate out and
allow those in the field sufficient time
to comply with all aspects of COOL.
Another commenter was concerned
about ensuring a reasonable phase-in
period for the rule so that suppliers
could use existing inventory to the
greatest extent possible. This
commenter supported a one-year phasein as opposed to 6 months because the
shipping season for table grapes and tree
fruit generally runs from May through
October. Therefore, a 6-month phase in
from October through March would be
of little benefit for this food sector.
Another commenter noted that retailers,
processors, and producers have
expressed their willingness to make a
good faith effort to comply with COOL;
however, it is not clear that the 6-month
industry education and phase-in period
is sufficient. They strongly encouraged
USDA to extend this period to 12
months in order that issues like
recordkeeping and auditing the supply
chain can be fully understood.
Agency Response: In response to the
commenters’ request that the Agency
not publish the final rule until after the
six month period of education and
outreach, the Agency is moving forward
in an expeditious manner of publishing
the final rule in order to provide
retailers and suppliers as well as all
other interested parties with the
requirements for a permanent program.
The Agency will allow sufficient time
for the regulated industries to adapt to
the changes in this final rule and will
continue to provide for a period of
education and outreach. The Agency
believes that the six month period
provided for in the interim final rule is
adequate time for retailers and suppliers
to adapt to the COOL program
requirements. In addition, the Agency
will continue to ensure that retailers
and suppliers are educated on the
Agency’s compliance and enforcement
procedures so that the regulated
industries have clear expectations as to
how the Agency will enforce this rule.
With regard to using up existing
packaging inventories, this final rule
does not require that covered
commodities are individually labeled
with COOL information. Retailers can
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use placards and other signage to
convey origin information.
Miscellaneous
WTO/NAFTA Trade Agreements
Summary of Comments: Several
commenters expressed concern that
COOL may violate U.S. trade
commitments under the World Trade
Organization and the North American
Free Trade Agreement, and that
provisions of the COOL regulation
ignore the reality of an integrated North
American meat and livestock industry.
Two foreign governments expressed that
the amendments passed with the 2008
Farm Bill are still cause for concern, and
that as they have consistently expressed
in the past, COOL requirements should
be consistent with the United States’
international trade obligations. One
commenter pointed out that the Codex
General Standard for the Labeling of
Prepackaged Food was considered
adequate in the U.S. system for a
number of years and will continue to
remain the standard for retailers outside
of the U.S. The commenter further
stated that it remains the most practical,
and also the most adaptable, to evolving
commercial practice and growing
international trade; and yet it is not the
standard adopted in the COOL
regulations.
One commenter stated that the COOL
statute and regulation will likely result
in discrimination against imported
product, contrary to U.S. obligations
under the WTO Agreement on
Technical Barriers to Trade. The
commenter indicated that despite
changes in the law and the IFR that have
made it less onerous for regulated firms
to comply with the requirements of the
regulation, COOL will still discriminate
against imported cattle and beef. This
commenter warned that the industry
practice of importing cattle for feeding
and/or slaughter will be discouraged by
the increased complexity associated
with the identification, segregation, and
labeling requirements mandated for the
resulting products to be sold at retail.
This commenter suggested that the
simplest solution would be to allow
processors and retailers to label ground
product with ‘‘May contain U.S. and
imported meat’’ with the option to list
the specific countries if the producer or
its customers so desired. Another
commenter acknowledged that the IFR
makes some concessions to earlier
complaints by trading partners with
concerns regarding the compatibility of
COOL with the WTO obligations of the
United States.
Agency Response: With respect to the
commenters’ concern regarding
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international trade obligations, the
Agency has considered these obligations
throughout the rulemaking process and
concludes that this regulation is
consistent with U.S. international trade
obligations. Further, as described more
fully in the Summary of Changes section
of this rule, the Agency has made a
number of modifications in this final
rule that provide additional labeling
flexibilities. In addition, the Agency has
worked closely with USDA’s Foreign
Agricultural Service to educate U.S.
trading partners on the requirements of
COOL and to assist them in complying
with the regulation.
In regards to a commenter’s statement
that when a food undergoes processing
in a second country that changes its
nature, the country in which the
processing is performed shall be
considered to be the country of origin
for the purposes of labeling, existing
CBP rules and regulations with respect
to determining origin of imported
products apply to the extent that it is
permissible under the statute. However,
it is not permitted under the statute to
consider imported products that are
substantially transformed in the U.S. to
be of U.S. origin as they do not meet the
definition of U.S. origin provided in the
Act.
With regard to the comment to allow
a label to state ‘‘May contain U.S. and
imported meats,’’ the Agency does not
believe this type of labeling meets the
intent of the statute. Accordingly, this
recommendation is not adopted.
COOL as a Food Safety Program
Summary of Comments: Commenters
expressed differing opinions regarding
whether or not COOL serves as a food
safety program. Several commenters
expressed the opinion that COOL is a
retail labeling program that does not
provide a basis for addressing food
safety. The commenters argued that the
U.S. has a safe food safety system; that
all meat sold at retail, whether grown
domestically or imported, must be
inspected and declared safe for human
consumption; and that country of origin
labeling is solely a marketing tool. One
commenter found it particularly
problematic that mandatory COOL has
been portrayed by some advocates as
contributing to efforts to make
America’s food safe, yet there is no
provision in the COOL statute or the
interim final rule that prescribes food
safety or inspection standards. Another
noted that the food production, supply
and retailing industry needs to help
consumers understand that geography
cannot become shorthand for food
safety. Several commenters noted that
Congressional intent is clear that COOL
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is not intended to be a traceability law,
but merely to provide country of origin
information to consumers. These
commenters urged the Agency to
implement COOL in a way that is true
to its goal to inform consumers about
where produce comes from, not create a
new regulatory infrastructure. Other
commenters noted their support for the
provision of accurate information to
consumers as required by the law and
agreed with the Agency’s statement in
the preamble that this law is not a food
safety law.
Two commenters wrote that COOL
can serve as a risk management
measure. One commenter suggested that
developing countries, which may not
have as stringent food safety regulations
and/or have not implemented/enforced
those regulations as rigorously as the
U.S., may export hazardous food
products. Another commenter referred
to a GAO study that reported three
elements of food-safety systems that
were critical to respond to outbreaks of
food borne illness: Traceback
procedures that allow industry and
government officials to quickly track
food products to origin to minimize
harm to consumers and the impact on
business; cooperative arrangements
between veterinarians and public health
officials to document the names of
suppliers and customers as well as the
dates of delivery; and authority to recall
a product from the market. The
commenter noted that such food-safety
systems depend on a verifiable chain of
custody for food products that the
COOL program can help institute. The
commenter further stated that the COOL
law provides for traceback provisions
and for cooperative partnerships with
states.
Agency Response: As previously
stated, the COOL program is neither a
food safety or traceability program, but
rather a consumer information program.
Food products, both imported and
domestic, must meet the food safety
standards of the FDA and FSIS. Food
safety and traceability are not the stated
intent of the rule and the COOL program
does not replace any other established
regulatory programs that related to food
safety or traceability.
USDA COOL Labeling Surveys
Summary of Comments: Two
commenters requested that USDA
conduct nationwide retail surveys to
gather information regarding country of
origin labeling. One commenter
requested that the Agency conduct a
‘‘nationwide retail meat labeling
survey’’ within the year to discern the
amount of product, the kind of product
and the locations where exclusively
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U.S. labeled meat is being sold. The
second commenter suggested that the
Agency insert additional data entry
points in the retail survey instrument
used for existing retail reviews. The
commenter encouraged the Agency to
gather information relative to the
availability and price of meat items by
origin at the retail stores under review.
Furthermore, the commenter requested
this information be reported to the
House Committee on Agriculture and
the House Committee on Appropriations
60 and 90 days after the labeling law
takes effect.
Agency Response: The Agency is
currently reviewing possible methods to
collect data relative to the availability
and price of meat items by origin at the
retail stores under review. The Agency
will work with members of Congress to
provide any information collected to the
appropriate Congressional committees.
Existing State Programs
Summary of Comments: One
commenter agreed that the Agency had
properly concluded that the COOL law
preempts conflicting federal and state
laws. This commenter stated it is
imperative that companies subject to the
federal statute be subject to one uniform
set of regulatory requirements. One
commenter agreed that it is preferable
for producers to have one law to govern
compliance, but suggested it is also
important that the maximum amount of
product information be provided to
consumers as intended by the COOL
legislation. In the event of conflict, this
commenter preferred that the Agency
err on the side of more information to
the consumer rather than less, and
asked the Agency to allow the States
maximum flexibility to enforce their
own laws, if doing so will provide the
most information to the consumer.
Agency Response: This rule has been
reviewed under Executive Order 13132,
Federalism. This Order directs agencies
to construe, in regulations and
otherwise, a Federal statute to preempt
State law only where the statute
contains an express preemption
provision or there is some other clear
evidence to conclude that the Congress
intended preemption of State law, or
where the exercise of State authority
conflicts with the exercise of Federal
authority under the Federal statute. This
rule is required by the 2002 Farm Bill,
as amended by the 2008 Farm Bill.
While this statute does not contain an
express preemption provision, it is clear
from the language in the statute that
Congress intended preemption of State
law. The law assigns enforcement
responsibilities to the Secretary and
encourages the Secretary to enter into
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partnerships with States with
enforcement infrastructure to assist in
the administration of the program.
Impacts on Livestock Producers and
Meat Packers
Summary of Comments: Several
commenters felt that a large portion of
the implementation costs will be
shouldered by the meat production and
packing industry because there is little
evidence that consumers are willing to
pay more for products bearing country
of origin information and that these
additional costs will not be successfully
passed through the supply chain. These
commenters concluded that the costs of
COOL implementation and compliance
will be highly detrimental to the
livelihood of numerous small meat
processors. One meat packer observed
that COOL will require the company to
incur additional costs due to the
recordkeeping and labeling
requirements. Due to the nature of the
business, the company relies on
livestock producers to provide and
verify origin information, yet as the
originator of covered commodities
derived from those animals, the burden
of proof is on the company in the event
the source information is ever
questioned. Because there is no
universal animal identification system
in place to provide meat processors with
proper background information, meat
processors do not have readily available
information with which to accurately
label covered products. One commenter
noted that COOL costs to livestock
producers will be $9 per head. This
commenter was concerned that cattle
owners will end up paying all costs as
other sectors of the supply chain work
on margin. This commenter urged
USDA to consider costs when
implementing this law since extra costs
would be detrimental to consumers and
producers.
Numerous state and national pork
producer organizations submitted
comments contending that the majority
of program costs would be driven by
two factors: Disruption of product flow
through packers caused by
differentiated labels and record-keeping
burdens for producers and packers.
One commenter stated that since the
true costs of COOL are as yet vague, and
the burden of who is going to pay for the
cost of additional recordkeeping
requirements and labeling is unknown,
the recordkeeping and documentation
requirements should be designed so
American producers do not end up
paying for COOL.
Agency Response: The Agency
believes that firms and establishments
throughout the supply chain for affected
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commodities will incur costs associated
with the implementation of COOL. This
includes producers, intermediaries, and
retailers. Increased costs are likely to be
absorbed by all firms and
establishments throughout the supply
chain and some costs may be passed on
to consumers.
As previously stated, the Agency
believes that voluntary use of the
National Animal Identification System
is a straightforward option packers may
utilize to obtain origin information on
livestock. In addition, following the
implementation of the August 1, 2008,
interim final rule, a coalition of
representatives from throughout the
livestock and meat industries
established a universal affidavit to
convey country of origin information.
This rule provides flexibility in how the
required country of origin information is
conveyed along the supply chain, thus
enabling firms to implement the
requirements with the least possible
disruption to cost-efficient production
methods and trade flows.
Costs on Affected North American
Industries
Summary of Comments: One
commenter expressed concern that
COOL will impose unnecessary costs on
affected North American industries. The
commenter stated that the substantial
volume of two-way trade between
Canada and the United States has been
a testament to the integrated and
cooperative nature of many of our
industries and that trade with Canada
supports more than 7.1 million jobs in
the United States. The commenter
further stated that trade is also vital in
the agricultural sector where Canada is
the largest single-country export market
for the United States with more than
US$15 billion in sales last year.
Agency Response: As discussed more
fully in the Regulatory Impact Analysis,
the results of the Computable General
Equilibrium (CGE) model suggest that
overall impacts on trade in livestock
and meats will be relatively small. The
rule allows considerable flexibility, thus
enabling firms to implement the
requirements with the least possible
disruption to cost-efficient production
methods and trade flows.
Marketing Exclusion of Imported and
Certain Domestically Produced Meat
Summary of Comments: One
commenter expressed concern about the
impact that mandatory COOL will have
on imported beef, particularly ground
beef at retail. The commenter stated that
mandatory origin labeling will add
significantly to meat production costs at
a time of rapidly increasing food costs,
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and consumers will have to bear the
additional expense resulting from the
labeling regime. This commenter was
therefore concerned that retailers will be
induced to simplify their labeling
obligations by excluding imported and
certain domestic beef from ground beef
in order to minimize the resulting
increase in the costs that will be
associated with compliance. Another
commenter reported that over the last
several years, the total number of
Mexican cattle crossing into the U.S. has
ranged from 820,000 head to 1,200,000
per year, and that those numbers per
year represent less than a two-week kill
volume on a national basis. The
commenter concluded that the loss to
both the Mexican rancher and the U.S.
producer will be considerable. Another
commenter indicated that there is no
question that while a vast majority of
fresh beef in the retail sector is U.S.
beef, it remains a huge question as to the
benefit of identifying U.S. beef and
adding costs to the producers and to
consumers.
One commenter provided a more
detailed assessment of potential costs
associated with this legislation and its
regulations. The commenter noted their
belief that COOL is already causing
economic losses and threatening the
survival of the hog industry in
Manitoba, Canada. The commenter
pointed out that hog producers in
Manitoba have developed an integrated
supply chain with family hog farms in
the mid-West U.S. by supplying over
four million weanlings per year, and
over one million finished pigs to
packing plants in this area. Finally, the
commenter stated that if the changes
wrought in the marketplace by this
legislation continue, Manitoba
producers will lose about $200 million
in finished hog sales to U.S. packers.
This commenter reported that it is
currently preparing an assessment of the
immediate financial impact on its
members and provided some examples
of recent economic setbacks to
producers.
Agency Response: The Agency
believes that there may be some
adjustment costs as industry adapts to
the requirements of the rule. Over the
longer run, however, the Agency
believes that uncertainty will lessen and
firms will continue to seek sources of
livestock and meat products consistent
with efficient production and marketing
operations. It is believed that the major
cost drivers for the rule occur when
livestock or other covered commodities
are transferred from one firm to another,
when livestock or other covered
commodities are commingled in the
production or marketing process, and
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when products are assembled and then
redistributed to retail stores. In part,
some requirements of the rule will be
accomplished by firms using essentially
the same processes and practices as are
currently used, but with information on
country of origin added to the processes.
This adaptation generally would require
relatively small marginal costs for
recordkeeping and identification
systems. In other cases, however, firms
may need to revamp current operating
processes to implement the rule. For
example, a processing or packing plant
may need to sort incoming products by
country of origin and, if applicable,
method of production in addition to
weight, grade, color, or other quality
factors. This may require adjustments to
plant operations, line processing,
product handling, and storage.
Ultimately, it is anticipated that a mix
of solutions will be implemented by
industry participants to effectively meet
the requirements of the rule.
Quantifying Benefits of COOL
Summary of Comments: One
commenter expressed disappointment
that the Department continues to deny
any benefits or consumer desire for
COOL. This commenter stated that since
the COOL debate began, the number of
consumers and organizations supporting
the mandatory program has only
expanded. The commenter further
stated that numerous surveys and polls
have indicated that consumers
overwhelmingly support COOL and are
willing to pay a premium for U.S.-origin
labeled products and cited a June 2007
Consumer Reports poll, which found 92
percent of consumers think food should
be labeled with country of origin
information. Several other commenters
noted that all consumers will pay to
secure these labeling benefits demanded
by a small minority.
Agency Response: As stated in the
Regulatory Impact Analysis, the Agency
concludes after reviewing many studies
and comments, the economic benefits
from COOL will be small and will
accrue mainly to those consumers who
desire country of origin information.
Several analysts concluded that the
main benefit is the welfare effect
resulting from removing informational
distortions associated with not knowing
the origin of products. Numerous
comments received during the
rulemaking process indicate that there
clearly is interest by some consumers in
the country of origin of food. The
mandatory COOL program may provide
additional benefits to these consumers.
However, commenters provided no
additional substantive evidence to alter
the Agency’s conclusion that the
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measurable economic benefits of
mandatory COOL will be small.
Additional information and studies
cited by commenters were of the same
type identified in the IRIA—namely,
consumer surveys and willingness-topay studies, including the most recent
studies reviewed for this analysis. The
Agency does not believe that these types
of studies provide a sufficient basis to
estimate the quantitative benefits, if any,
of COOL.
Improvements That Reduce COOL Costs
Summary of Comments: One
commenter noted that USDA has made
the definition of a ‘‘processed food
item’’ consistent with the definition
used in the interim final rule for fish
and shellfish, thereby reducing the
number of affected establishments
significantly. The commenter further
noted that the estimated first-year
implementation cost per producer
operation is an average of $258,
significantly lower than previously
stated. This commenter regarded the
implementation cost estimate as
generally accurate. Another commenter
noted that the use of producer affidavits
and reliance on visual inspection
should satisfactorily reduce costs of
program compliance since import
brands are highly visible. Another
commenter pointed out that
Congressional intent regarding the level
of burden this law should impose on
industry is clear. In the 2008 Farm Bill,
Congress included provisions that
expressly restrict USDA’s ability to
impact current business practices under
the mandatory country of origin labeling
law.
A final commenter added comments
related to USDA’s administration of the
program. This commenter believes the
final rule should make it clear that it is
essential that all costs to administer this
program must be supported by USDA’s
appropriated budget, and should not be
paid by an assessment of user fees or
divert USDA staff time and commitment
from other AMS programs for which
user fees are required.
Agency Response: The Agency is
implementing COOL in the most costeffective way available while still
meeting Congressional mandates. The
Agency currently receives appropriated
funds for the administration of the
mandatory COOL program for fish and
shellfish. As the budget for fiscal year
2009 has not yet been passed, it is
unknown at this time whether the
COOL program will received additional
appropriated funds to administer the
program for all covered commodities.
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COOL as an Economic Barrier to Entry
Summary of Comments: One
commenter predicted that COOL will
provide an economic barrier to entry for
smaller companies that may wish to
enter the food supply industry. This
commenter noted that consumers who
wish to avoid products that do not
declare the country of origin are already
free to do so. As a result, this
commenter predicted that COOL will
cost all consumers, but particularly
those consumers who do not demand
country of origin information.
Agency Response: The Agency agrees
that COOL will benefit those consumers
who are seeking and using country-oforigin information in their purchasing
decisions. However, the costs will be
absorbed by all consumers shopping at
covered retailers. The Agency disagrees
that COOL will provide a barrier to
entry for smaller companies that may
wish to enter the food supply industry.
These companies may decide to supply
products to retailers or food service
companies not covered by COOL. There
is little evidence to support conclusions
that complying with COOL is more
costly for small firms as opposed to
larger firms. Indeed, the likelihood is
that smaller-scale operations would
have more flexibility in implementation
of COOL requirements compared to
larger operations.
Executive Order 12866—Final
Regulatory Impact Analysis
USDA has examined the economic
impact of this final rule as required by
Executive Order 12866. USDA has
determined that this regulatory action is
economically significant, as it is likely
to result in a rule that would have an
annual effect on the economy of $100
million or more in any one year. This
rule has been reviewed by the Office of
Management and Budget (OMB).
Executive Order 12866 and OMB
Circular A–4 requires that a regulatory
impact analysis be performed on all
economically significant regulatory
actions.
This final rule defines covered
commodities as muscle cuts of beef,
lamb, goat, pork, and chicken; ground
beef, ground lamb, ground pork, ground
goat, and ground chicken; wild and
farm-raised fish and shellfish;
perishable agricultural commodities;
ginseng; peanuts; macadamia nuts; and
pecans. Thus, this regulatory impact
assessment addresses the economic
impacts of all covered commodities as
defined by law.
This regulatory impact assessment
reflects revisions to the Interim
Regulatory Impact Assessment (IRIA)
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(73 FR 45106). Revisions to the IRIA
were made as a result of changes to the
rule relative to the August 1, 2008,
interim final rule, and the interim final
rule for wild and farm-raised fish and
shellfish published October 5, 2004,
Federal Register (69 FR 89708).
The Comments and Responses section
includes the comments received and
provides the Agency’s responses to the
comments. When substantially
unchanged, results of the IRIA are
summarized herein, and revisions are
described in detail. Interested readers
are referred to the text of the IRIA for
a more comprehensive discussion of the
assumptions, data, methods, and results.
Summary of the Economic Analysis
The estimated economic benefits
associated with this final rule are likely
to be small. The estimated first-year
incremental costs for growers,
producers, processors, wholesalers, and
retailers are $2.6 billion. The estimated
cost to the United States economy in
higher food prices and reduced food
production in the tenth year after
implementation of the rule is $211.9
million.
Note that this analysis does not
quantify certain costs of the rule such as
the cost of the rule after the first year,
or the cost of any supply disruptions or
any other ‘‘lead-time’’ issues. Except for
the recordkeeping requirements, there is
insufficient information to distinguish
between first year start up and
maintenance costs versus ongoing
maintenance costs for this final rule.
Maintenance costs beyond the first year
are expected to be lower than the
combined start up and maintenance
costs required in the first year.
While USDA recognizes that there
appears to be consumer interest in
knowing the origin of food based on the
comments received, USDA finds little
evidence that private firms are unable to
provide consumers with country of
origin labeling (COOL) consistent with
this regulation, if consumers are willing
to pay a price premium for it. USDA
also finds little evidence that consumers
are likely to increase their purchase of
food items bearing the United States
origin label as a result of this
rulemaking. Current evidence does not
suggest that United States producers
will receive sufficiently higher prices
for United States-labeled products to
cover the labeling, recordkeeping, and
other related costs. The lack of
widespread participation in voluntary
programs for labeling products of
United States origin provides evidence
that consumers do not have strong
enough preferences for products of
United States origin to support price
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premiums sufficient to recoup the costs
of labeling.
Statement of Need
Justification for this final rule remains
unchanged from the IRIA. This rule is
the direct result of statutory obligations
to implement the COOL provisions of
the 2002 and 2008 Farm Bills. There are
no alternatives to federal regulatory
intervention for implementing this
statutory directive.
The COOL provisions of the Act
changed federal labeling requirements
for muscle cuts of beef, pork, lamb, goat,
and chicken; ground beef, ground pork,
ground lamb, ground goat, and ground
chicken; wild and farm-raised fish and
shellfish; perishable agricultural
commodities; ginseng; peanuts;
macadamia nuts; and pecans (hereafter,
covered commodities).
As described in the IRIA, the
conclusion remains that there does not
appear to be a compelling market failure
argument regarding the provision of
country of origin information.
Comments received on the IRIA and
previous requests for comments elicited
no evidence of significant barriers to the
provision of this information other than
private costs to firms and low expected
returns. Thus, from the point of view of
society, such evidence suggests that
market mechanisms would ensure that
the optimal level of country of origin
information would be provided.
Alternative Approaches
The IRIA noted that many aspects of
the mandatory COOL provisions
contained in the Act are prescriptive
and provide little regulatory discretion
for this rulemaking. As stated
previously, this final rule provides
flexibility in implementation to the
extent allowed by the statute. Some
commenters suggested that USDA
explore more opportunities for less
costly regulatory alternatives. Specific
suggestions focused on methods for
identifying country of origin,
recordkeeping requirements, and the
scope of products required to be labeled.
A number of comments on the IRIA
and previous requests for comment
suggested that USDA adopt a
‘‘presumption of United States origin’’
standard for identifying commodities of
United States origin. Under this
standard, only imported livestock and
covered commodities would be required
to be identified and tracked according to
their respective countries of origin. Any
livestock or covered commodity not so
identified would then be considered by
presumption to be of United States
origin. As stated in this final rule, the
Agency is allowing for producers to
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issue affidavits based upon a visual
inspection at or near the time of sale
that identifies the origin of livestock for
a specific transaction. Affidavits based
on visual inspection may only be issued
by the producer or owner prior to, and
including, the sale of the livestock for
slaughter (i.e., meat packers are not
permitted to use visual inspection for
origin verification).
A number of commenters suggested
that USDA reduce the recordkeeping
burden for the rule. For retailers, this
rule requires records and other
documentary evidence relied upon at
the point of sale by the retailer to
establish a covered commodity’s
country(ies) of origin and method of
production (wild and/or farm-raised), as
applicable, to be either maintained at
the retail facility or at another location
for as long as the product is on hand and
provided to any duly authorized
representative of USDA, upon request,
within 5 business days of the request.
For pre-labeled products, the label itself
is sufficient information on which the
retailer may rely to establish the
product’s origin and method of
production, as applicable, and no
additional records documenting origin
and method of production information
are necessary. Under the August 1,
2008, interim final rule, retailers were
required to maintain these records for a
period of 1 year.
These changes in recordkeeping
requirements should lessen the number
of changes that entities in the
distribution chain need to make to their
recordkeeping systems and should
lessen the amount of data entry that is
required.
As noted in the IRIA, the law stated
that COOL applies to the retail sale of
covered commodities other than fish
and shellfish beginning September 30,
2008. The implementation date for fish
and shellfish covered commodities was
September 30, 2004.
III. Analysis of Benefits and Costs
As in the IRIA, the baseline for this
analysis is the present state of the
affected industries absent mandatory
COOL. USDA recognizes that most
affected firms have already begun to
implement changes in their operations
to accommodate the law and the
requirements of the August 1, 2008,
interim final rule. Therefore, we will
also discuss changes in the final rule
analysis due to regulatory changes
between the IFR and final rule.
Because the Act contains an effective
date of September 30, 2004, for wild and
farm-raised fish and shellfish and
September 30, 2008, for all other
covered commodities, the economic
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impacts of the rule will be staggered by
four years. The analysis herein of
benefits and costs of the rule abstracts
away from the staggered dates of
implementation and treats all
commodities as having the same
effective date of implementation. Since
a two-pronged approach was used to
estimate the costs of this rule, direct fish
and shellfish costs have been updated
using more recent data and included to
estimate the overall impacts of this rule
on the United States economy even
though labeling of fish and shellfish was
implemented in 2004. The results of the
analysis are not significantly affected by
this simplifying assumption.
Benefits: The expected benefits from
implementation of this rule are difficult
to quantify. The Agency’s conclusion
remains unchanged, which is that the
economic benefits will be small and will
accrue mainly to those consumers who
desire country of origin information.
Several analysts conclude that the main
benefit is the welfare effect resulting
from removing informational distortions
associated with not knowing the origin
of products (Ref. 1). Numerous
comments received on previous COOL
rulemaking actions indicate that there
clearly is interest by some consumers in
the country of origin of food. The
mandatory COOL program may provide
additional benefits to these consumers.
However, commenters provided no
additional substantive evidence to alter
the Agency’s conclusion that the
measurable economic benefits of
mandatory COOL will be small.
Additional information and studies
cited by commenters were of the same
type identified in the IRIA—namely,
consumer surveys and willingness-topay studies, including the most recent
studies reviewed for this analysis (Ref.
2; Ref. 3). The Agency does not believe
that these types of studies provide a
sufficient basis to estimate the
quantitative benefits, if any, of COOL.
There are several limitations with the
willingness-to-pay contingent valuation
studies that call into question the
appropriateness of using this approach
to make determinations about the
benefits to consumers of this rule. First,
respondents in such studies may
overstate their willingness to pay for a
product. This typically happens because
survey participants are not constrained
by their normal household budgets
when they are deciding which product
or product feature they most value.
Second, in most of these willingness-topay studies, consumers are not faced
with the actual or full choices they
would face at retail outlets, such as all
of the labeling options allowed under
this final rule. In practice, this may
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distort valuations obtained from such
studies, leading to both over and
underestimation. Finally, the results
reported from these studies do not take
into account changes in consumers’
preferences for a particular product or
product attribute over time.
As was the case in the interim final
rule for fish and shellfish, a few
commenters suggested that mandatory
COOL would provide food safety
benefits to consumers. As discussed in
the IRIA, mandatory COOL does not
address food safety issues. Appropriate
preventative measures and effective
mechanisms to recall products in the
event of contamination incidents are the
means used to protect the health of the
consuming public regardless of the form
in which a product is consumed or
where it is purchased. In addition, foods
imported into the United States must
meet food safety standards equivalent to
those required of products produced
domestically.
Costs: To estimate the costs of this
rule, a two-pronged approach was
employed. First, implementation costs
for firms in the industries directly
affected by the rule were estimated. The
implementation costs on directly
affected firms represent increases in
capital, labor, and other input costs that
firms will incur to comply with the
requirements of the rule. These costs are
expenses that these particular firms
must incur, and thus represent the
opportunity costs of the rulemaking.
These costs, however, are not
necessarily dead weight losses to the
United States economy, as measured by
the value of goods and services that are
produced. This is simply because
increases in capital, labor, and other
inputs necessary to comply with the
rule will benefit the providers of such
inputs. In order to estimate the net
decrease in economic activity as a result
of this rulemaking, the implementation
cost estimates were applied to a general
equilibrium model to estimate overall
impacts on the United States economy
after a 10-year period of economic
adjustment. The general equilibrium
model provides a means to estimate the
change in overall consumer purchasing
power after the economy has adjusted to
the requirements of the rule. In
addition, since the Department has not
identified a market failure associated
with this rulemaking and therefore does
not believe the rule would have
measurable economic benefits, we
believe this net decrease in economic
activity can be considered the overall
net costs (benefits minus costs) of this
rulemaking.
Details of the data, sources, and
methods underlying the cost estimates
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2683
are provided in the IRIA and the
previous PRIA’s. This section provides
the revised cost estimates and describes
revisions made to the IRIA for this final
analysis.
First-year incremental costs for
directly affected firms are estimated at
$2.6 billion, an increase of $0.1 billion
over the IRIA due to the inclusion of
fish and shellfish. Costs per firm are
estimated at $370 for producers, $48,219
for intermediaries (such as handlers,
importers, processors, and wholesalers),
and $254,685 for retailers.
To assess the overall net impacts of
the higher costs of production resulting
from the rule, a computational general
equilibrium (CGE) model of the model
of the United States economy developed
by USDA’s Economic Research Service
(ERS) (Ref 4) was used. The model was
adjusted by imposing the estimated
implementation costs on the directly
impacted segments of the economy.
That is, the costs of production for
directly affected firms increase due to
the costs of implementing the COOL
program. These increased costs of
production were imposed on the CGE
model. The model estimates changes in
prices, production, exports, and imports
as the directly impacted industries
adjust to higher costs of production over
the longer run (10 years). The CGE
model covers the whole United States
economy, and estimates how other
segments of the economy adjust to
changes emanating from the directly
affected segments and the resulting
change in overall productivity of the
economy.
Overall net costs to the United States
economy in terms of reduced
purchasing power resulting from a loss
in productivity after a 10-year period of
adjustment are estimated at $211.9
million in the tenth year. Domestic
production for all of the covered
commodities at the producer and retail
levels is estimated to be lower, and
prices are estimated to be higher,
compared to the absence of this
rulemaking. In addition, United States
exports are estimated to decrease for all
covered commodities. Compared to the
baseline of no mandatory COOL, United
States imports are estimated to increase
for fruits and vegetables, cattle and
sheep, hogs, chicken, and fish. United
States imports of broilers, beef and veal,
and pork are estimated to decrease.
The findings indicate that, consistent
with standard economic theory, directly
affected industries recover the higher
costs imposed by the rule through
slightly higher prices for their products.
With higher prices, the quantities of
their products demanded also decline.
Consumers pay slightly more for the
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products and purchase less of the
covered commodities. Overall, the
model indicates that the net loss to
society, or ‘‘deadweight’’ burden of the
rule, is considerably smaller than the
incremental opportunity costs to
directly affected firms that were
imposed on the model. The remainder
of this section describes in greater detail
how the estimated direct, incremental
costs and the overall costs to the United
States economy are developed.
Cost assumptions: This rule directly
regulates the activities of retailers (as
defined by the law) and their suppliers.
Retailers are required by the rule to
provide country of origin information
for the covered commodities that they
sell, and firms that supply covered
commodities to these retailers must
provide them with this information. In
addition, virtually all other firms in the
supply chain for the covered
commodities are potentially affected by
the rule because country of origin
information will need to be maintained
and transferred along the entire supply
chain.
Number of firms and number of
establishments affected: This rule is
estimated to directly or indirectly affect
approximately 1,333,000 establishments
owned by approximately 1,299,000
firms. Table 1 provides estimates of the
affected firms and establishments.
TABLE 1—ESTIMATED NUMBER OF AFFECTED ENTITIES
Type
Firms
Beef, Lamb, Pork, and Goat
Cattle and Calves .................................................................................................................................
Sheep and Lambs ................................................................................................................................
Hogs and Pigs ......................................................................................................................................
Goats ....................................................................................................................................................
Stockyards, Dealers & Market Agencies ..............................................................................................
Livestock Processing & Slaughtering ...................................................................................................
Meat & Product Wholesale ...................................................................................................................
Chicken
Chicken Producer and Processor ........................................................................................................
Chicken Wholesaler/Distributor ............................................................................................................
Fish
Farm-Raised Fish and Shellfish ...........................................................................................................
Fishing ..................................................................................................................................................
Fresh & Frozen Seafood Processing ...................................................................................................
Fish & Seafood Wholesale ...................................................................................................................
Perishable Agricultural Commodities
Fruits & Vegetables ..............................................................................................................................
Ginseng Farms .....................................................................................................................................
Ginseng Dealers ...................................................................................................................................
Frozen fruit, juice & vegetable mfg ......................................................................................................
Fresh fruit & vegetable wholesale ........................................................................................................
Peanuts, Pecans, & Macadamia Nuts
Peanut Farming ....................................................................................................................................
Macadamia Farming .............................................................................................................................
Pecan Farming .....................................................................................................................................
Roasted nuts & peanut butter mfg .......................................................................................................
Peanut, Pecan, & Macadamia Wholesalers .........................................................................................
General line grocery wholesalers ................................................................................................................
Retailers .......................................................................................................................................................
Establishments
971,400
69,090
65,540
9,146
6,807
3,207
2,706
38
510
168
564
3,752
71,128
516
2,254
3,752
71,142
590
2,330
79,800
190
46
155
4,654
79,800
190
46
247
5,016
650
53
1,119
8
5
3,037
4,040
650
53
1,119
9
5
3,436
36,392
Totals:
Producers ......................................................................................................................................
Handlers, Processors, & Wholesalers ..........................................................................................
Retailers ........................................................................................................................................
1,271,906
23,444
4,040
1,272,050
24,963
36,392
Grand Total ............................................................................................................................
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971,400
69,090
65,540
9,146
6,807
2,943
2,509
1,299,390
1,333,405
It is assumed that all firms and
establishments identified in Table 1 will
be affected by the rule, although some
may not produce or sell products
ultimately within the scope of the rule.
While this assumption likely overstates
the number of affected firms and
establishments, it is believed that the
assumption is reasonable. Detailed data
are not available on the number of
entities categorized by the marketing
channels in which they operate and the
specific products that they sell.
Source of cost estimates: To develop
estimates of the cost of implementing
this rule, comments on the interim final
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rule for beef, pork, lamb, chicken, goat
meat, perishable agricultural
commodities, peanuts, pecans, ginseng,
and macadamia nuts as well as the
interim final rule for fish and shellfish
were reviewed and available economic
studies were also examined. No single
source of information, however,
provided comprehensive coverage of all
economic benefits and costs associated
with mandatory COOL for all of the
covered commodities. Available
information and knowledge about the
operation of the supply chains for the
covered commodities were used to
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synthesize the findings of the available
studies about the rule’s potential costs.
Cost drivers: This rule is a retail
labeling requirement. Retail stores
subject to this rule will be required to
inform consumers as to the country of
origin of the covered commodities that
they sell. To accomplish this task,
individual package labels or other pointof-sale materials will be required. If
products are not already labeled by
suppliers, the retailer will be
responsible for labeling the items or
providing the country of origin and, as
applicable, method of production
information through other point-of-sale
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materials. This may require additional
retail labor and personnel training.
Modification of existing recordkeeping
systems will likely be required to ensure
that products are labeled accurately and
to permit compliance and enforcement
reviews. For most retail firms of the size
defined by the statute (i.e., those
retailing fresh and frozen fruits and
vegetables with an invoice value of at
least $230,000 annually), it is assumed
that recordkeeping will be
accomplished primarily by electronic
means. Modifications to recordkeeping
systems will require software
programming and may entail additional
computer hardware. Retail stores are
also expected to undertake efforts to
ensure that their operations are in
compliance with the rule.
Prior to reaching retailers, most
covered commodities move through
distribution centers or warehouses.
Direct store deliveries (such as when a
local truck farmer delivers fresh
produce directly to a retail store) are an
exception. Distribution centers will be
required to provide retailers with
country of origin and, as applicable,
method of production information. This
likely will require modification of
existing recordkeeping processes to
ensure that the information passed from
suppliers to retail stores permits
accurate product labeling and permits
compliance and enforcement reviews.
Additional labor and training may be
required to accommodate new processes
and procedures needed to maintain the
flow of country of origin and, as
applicable, method of production
information through the distribution
system. There may be a need to further
separate products within the warehouse,
add storage slots, and alter product
stocking, sorting, and picking
procedures.
Packers and processors of covered
commodities will also need to inform
retailers and wholesalers as to the
country of origin and, as applicable,
method of production (wild and/or
farm-raised) of the products that they
sell. To do so, their suppliers will need
to provide documentation regarding the
country of origin and, as applicable,
method of production of the products
that they sell. The efficiency of
operations may be affected as products
move through the receiving, storage,
processing, and shipping operations.
For packers and processors handling
products from multiple origins and/or
methods of production, there may also
be a need to separate shifts for
processing products from different
origins, or to split processing within
shifts, or to alter labels to correctly
identify the country or countries of
origin and method or methods of
production, as applicable. However, in
the case of meat covered commodities,
there is flexibility in labeling covered
commodities of multiple origins under
this final rule. In the case where
products of different origins are
segregated, our analysis indicates costs
are likely to increase. The rule requires
that records be maintained to ensure
that accurate country of origin
information is retained throughout the
process and available to permit
compliance and enforcement reviews.
Processors handling only domestic
origin products or products from a
single country of origin may have lower
implementation costs compared with
processors handling products from
multiple origins, although such costs
would likely be mitigated in those cases
where firms are only using covered
commodities which are multiple-origin
labeled. Procurement costs also may be
unaffected in this case, if the processor
2685
is able to continue sourcing products
from the same suppliers. Alternatively it
is possible that a processor currently
sourcing products from multiple
countries may choose to limit its source
to fewer countries. In this case, such
cost avoidance may be partially offset by
additional procurement costs to source
supplies from a narrower country of
origin. Additional procurement costs of
a narrower supply chain may include
higher transportation costs due to longer
shipping distances and higher
acquisition costs due to supply and
demand conditions for products from a
particular country of origin, whether
domestic or foreign.
At the production level, agricultural
producers and fish and shellfish
harvesters need to maintain records to
establish country of origin and, as
applicable, method of production
information for the products they
produce and sell. Country of origin and,
as applicable, method of production
information will need to be transferred
to the first handler of their products,
and records sufficient to allow the
source of the product to be traced back
will need to be maintained as the
products move through the supply
chains. For all covered commodities,
producer affidavits shall be considered
acceptable records on which suppliers
may rely to initiate country of origin
and, as applicable, method of
production claims. In general,
additional producer costs include the
cost of modifying and maintaining a
recordkeeping system for country of
origin information, animal or product
identification, and labor and training.
Incremental cost impacts on affected
entities: To estimate the direct costs of
this rule, the focus is on those units of
production that are affected (Table 2).
TABLE 2—ESTIMATED ANNUAL UNITS OF PRODUCTION AFFECTED BY MANDATORY COUNTRY OF ORIGIN LABELING
Beef
Pork
Lamb and
goat
Chicken
Million head
Producer ...................................................
33.9
Fish
Fruit,
vegetable,
and ginseng
Peanuts,
pecans, and
macadamia
nuts
Million pounds
104.8
2.9
45,012.9
7,808.0
120,388.5
212.7
Million pounds
24,890
6,721
354
27,710
3,024
99,449
11
Retailer .....................................................
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Intermediary .............................................
8,193
2,330
133
17,645
1,104
47,078
5
For livestock, the relevant unit of
production is an animal because there
will be costs associated with
maintaining country of origin
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information on each animal. These costs
may include recordkeeping, ear tagging,
and other related means of
identification on either an individual
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animal or lot basis. Annual domestic
slaughter numbers are used to estimate
the flow of animals through the live
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animal production segment of the
supply chain.
For fish and chicken producers,
production is measured by round
weight (live weight) pounds, except
mollusks, which excludes the weight of
the shell. Wild caught fish and shellfish
production is measured by United
States domestic landings for fresh and
frozen human food. It is assumed that
fish harvesters generally know whether
their catch is destined for fresh and
frozen markets, canning, or industrial
use. Fish production also includes farmraised fish. Fish production has been
updated with 2006 data from the
regulatory analysis contained in the
interim final rule for fish and shellfish.
For fruits and vegetables, it is
assumed that essentially all production
is predestined for either fresh or
processing use. That is, growers know
before the crop is produced whether it
will be sold for fresh consumption or for
processing. However, producers do not
know whether their products ultimately
will be sold to retailers, foodservice
firms, or exporters. Therefore, it is
assumed that all fresh fruit and
vegetable production and production
destined for frozen processors at the
producer level will be affected by this
rule. Ginseng production has been
included with the fruit and vegetable
production.
As previously discussed, only green
and raw peanuts, macadamia nuts, and
pecans sold at retail are subject to the
requirements of this rule. Green and raw
peanuts are specialty items typically
sold at roadside stands, through mail
order, and at specialty shops. These
items frequently are not carried by many
of the retailers subject to this rule.
Statistics on the size of this niche
market are not readily available. It is
assumed that no more than 5 percent of
the sales of peanuts at subject retailers
are sold as green or raw peanuts.
Macadamia nuts and pecans have been
included with peanuts.
It is assumed that all sales by
intermediaries such as handlers,
packers, processors, wholesalers, and
importers will be affected by the rule.
Although some product is destined
exclusively for foodservice or other
channels of distribution not subject to
the rule, it is assumed that these
intermediaries will seek to keep their
marketing options open for possible
sales to subject retailers.
Fish production at the intermediary
level is increased by 505 million pounds
from the RIA estimate of 2004 in the
interim final rule for fish and shellfish
due to more recently available data.
Information and data on ginseng is
limited. However, the Wisconsin
Department of Agriculture reports the
number of growers at 190, the number
of dealers at 46, and grower sales at
282,055 dry root pounds for 2006 (Ref.
5). While some other regions in the
country likely produce ginseng,
information could not be found and it
is believed that Wisconsin is the largest
producing state. The information from
Wisconsin likely underestimates the
total number of farms, dealers, and
production of ginseng. However, it is
believed that Wisconsin represents most
of the ginseng production and therefore,
this information is used for this rule.
Since the number of entities and
production are likely underestimated
and the production is relatively small as
compared to other covered
commodities, the production was not
adjusted for retail consumption.
The Census of Agriculture provides
an estimate of the number of macadamia
nut farming operations. The total
number of macadamia farms is
estimated at 1,059 [Ref. 6]. Businesses
that husk and crack macadamia nuts are
unofficially estimated by the Hawaii
Field Office of the National Agricultural
Statistical Service (NASS) at 8 firms and
establishments. Businesses that
wholesale macadamia nuts are
estimated by the Hawaii Department of
Agriculture at 21 firms and
establishments. Similar to peanuts, the
rule exempts most product forms of
macadamia nuts sold at retail. While
data on macadamia nuts sold at retail
that are covered by this rule are not
available, the volume of sales is
certainly very small. For purposes of
estimation, the number of affected
entities at each level of the macadamia
nut sector has been reduced to 5 percent
of the total estimated. The number of
farms has been reduced from 1059 to 53
and the number of wholesalers has been
reduced from 21 to 1.
The Census of Agriculture provides
an estimate of 22,371 pecan farming
operations [Ref. 7]. Similar to peanuts
and macadamia nuts, the rule exempts
most product forms of pecans sold at
retail. For purposes of estimation, the
number of affected entities at each level
of the pecan sector has been reduced to
5 percent of the total 22,371 to 1,119
farms.
As with peanut, macadamia nut, and
pecan production at the producer level,
peanut, macadamia nut, and pecan
production at the intermediary level is
also reduced by 95 percent. The
estimate of peanut, macadamia nut, and
pecan production is intended to include
only green and raw peanuts, macadamia
nuts, and pecans.
For retailers, food disappearance
figures are adjusted to estimate
consumption through retailers as
defined by the statute. For each covered
commodity, disappearance figures are
multiplied by 0.470, which represents
the estimated share of production sold
through retailers covered by this rule.
To derive this share, the factor of 0.622
is used to remove the 37.8 percent food
service quantity share of total food in
2006 (Ref. 8). This factor is then
multiplied by 0.756, which was the
share of sales by supermarkets,
warehouse clubs and superstores of food
for home consumption in 2006 (Ref. 9).
In other words, supermarkets,
warehouse clubs and superstores
represent the retailers as defined by
PACA, and these retailers are estimated
to account for 75.6 percent of retail sales
of the covered commodities.
Table 3 summarizes the direct,
incremental costs that firms will incur
during the first year as a result of this
rule. These estimates are derived
primarily from the available studies that
addressed cost impacts of mandatory
COOL.
TABLE 3—ESTIMATES OF FIRST-YEAR IMPLEMENTATION COSTS PER AFFECTED INDUSTRY SEGMENT
[Million dollars]
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Beef
Lamb &
goat
Pork
Chicken
Fruit,
vegetable,
and ginseng
Fish
Peanuts,
pecans, &
macadamia
nuts
Total
Producer ...........................
Intermediary .....................
Retailer .............................
305
373
574
105
101
93
10
5
5
0
139
44
20
15
77
30
497
235
0
0
0
470
1,130
1,029
Total ..........................
1,252
299
21
183
112
763
0
2,629
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Assumptions and procedures
underlying the cost estimates are
described fully in the discussion of the
estimates presented in the PRIA and the
IRIA.
Considering all producer segments
together, we have estimated a $9 per
head cost to cattle producers to
implement the rule. This estimate
reflects the expectation of relatively
small implementation costs at the cowcalf level of production, but relatively
higher costs each time cattle are resold.
Typically, fed steers and heifers change
hands two, three, or more times from
birth to slaughter, and each exchange
will require the transfer of country of
origin information. Thus, total costs for
beef producers are estimated at $305
million.
It is expected that intermediaries will
face increased costs associated with
tracking cattle and the covered beef
commodities produced from these
animals and then providing this
information to subsequent purchasers,
which may be other intermediaries or
covered retailers. Incremental costs for
beef packers may include additional
capital and labor expenditures to enable
cattle from different origins to be
tracked for slaughter, fabrication, and
processing. As previously discussed,
under this final rule, there is greater
flexibility for labeling muscle cut
covered commodities. In addition, the
rule also provides for flexibility in
labeling ground products by allowing
the notice of country of origin to include
a list of countries contained therein or
that may reasonably be contained
therein. Considering the costs likely to
be faced by intermediaries in the beef
sector, $0.015 per pound is adopted as
an estimate of costs, which is consistent
with estimates from the available
studies. Total costs are thus estimated at
$373 million.
The implementation costs are
estimated at $0.07 per pound for beef
retailers, for a total of $574 million. This
figure reflects the costs for individual
package labels, meat case segmentation,
record keeping and information
technology changes, labor, training, and
auditing. In addition, there likely will
be increased costs for in-store butcher
department operations related to
cutting, repackaging, and grinding
operations.
Total costs for affected entities in the
beef sector are thus estimated at $1,252
million.
Costs for pork producers are estimated
at $1.00 per head. With annual slaughter
of 104.8 million head, total costs for
producers are estimated at $105 million.
Costs for all pork sector
intermediaries (including handlers,
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processors, and wholesalers) should be
similar to costs for beef sector
intermediaries. These estimated costs
for pork industry intermediaries are
$0.015 per pound, for a total of $101
million.
Costs for retailers of pork are
estimated to be $0.04 per pound. The
per-pound cost estimate for pork is
lower than for beef primarily to reflect
the higher costs incurred by in-store
grinding operations to produce ground
beef. Although ground pork may also be
produced in-store, most ground pork is
processed into sausage and other
products not covered by the rule. Total
estimated costs for pork retailers are $93
million. Total costs for the pork sector
are estimated at $299 million.
Costs per head for lamb and goat
producers are estimated at $3.50 per
head. Total costs for lamb and goat
producers are estimated at $10 million.
Intermediaries in the lamb and goat
sector will likely face per-pound costs
similar to costs faced by beef and pork
sector intermediaries, which are
estimated at $0.015 per pound. Total
costs for lamb and goat sector
intermediaries are thus estimated at $5
million.
Costs to retailers for lamb and goat
should be similar to costs borne for
pork, which was estimated at $0.04 per
pound. Total costs for retailers of lamb
and goat are estimated at $5 million.
Total costs for producers,
intermediaries, and retailers in the lamb
and goat industries are estimated costs
at $21 million.
Costs for chicken producers who
grow-out chicken for an integrator (the
firm that will slaughter and possibly
further process the chickens) is $0.00
because these individuals do not own or
control the movement of the chickens
they are raising. All chickens produced
are owned by the integrator which is the
main intermediary in the chicken
supply chain. We do not expect that
producers will need change any current
practices and thus will not incur any
additional costs due to this rule.
Costs for the intermediaries in the
chicken supply chain are estimated to
be $0.005 per pound. Since the
integrators own their chickens from the
time they hatch to time they are sold to
a retailer or distributor, there is no need
to ‘‘collect’’ country of origin
information. Costs to the integrator are
mainly due to system changes to
incorporate COOL information,
recordkeeping, and supplying required
information to the retailers and food
distributors. Approximately 69 percent
of chicken covered by COOL is supplied
directly to the retailer from the
integrator. The vast majority, if not all,
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of the chicken supplied by the integrator
is pre-labeled. The bulk of the rest is
supplied by the distributors whose costs
will be slightly higher since they are
receiving product from integrators and
selling product to retailers. Total costs
for intermediaries are estimated at $139
million.
Costs for retailers are estimated to be
$0.0025 per pound. As noted above
most chicken is purchased directly from
integrators and will have been prelabeled. This will significantly lower the
retailers’ cost in terms of meeting COOL
requirements. Most of the costs retailers
will bear will be from distributors. Total
cost for retailers are estimated at $44
million.
Total estimated costs for chicken
producers, intermediaries, and retailers
are $183 million.
The estimated costs to fish and
seafood producers are $0.0025 per
pound. Total costs for fish and seafood
producers are thus estimated at $20
million, $1 million more than the RIA
in the interim final rule for fish and
shellfish.
Costs for intermediaries are estimated
at $0.005 per pound in the fish and
seafood sector. Processors need to
collect country of origin and method of
production information from producers,
maintain this information, and supply
this information to other intermediaries
or directly to retailers. There are also
labeling costs associated with providing
country of origin and method of
production information on consumerready packs of frozen and fresh fish that
are labeled by processors. Total costs for
fish and seafood intermediaries are thus
estimated at $15 million, an increase of
$2 million from the RIA in the interim
final rule for fish and shellfish. The
increase is attributable to using the most
recently available data, which reflects a
higher demand for fresh fish and
shellfish.
Retailer costs are estimated at $0.07
per pound for fish and seafood. This
estimate results in total costs of $77
million for retailers of fish and seafood,
an increase of $20 million from the RIA
in the interim final rule for fish and
shellfish.
Total costs for fish and seafood are
estimated at $112 million, an increase of
$23 million from the RIA in the interim
final rule for fish and shellfish.
Although fruit, vegetable, and ginseng
producers maintain the types of records
that will be required to substantiate
origin claims, it is believed that this
information is not universally
transferred by producers to purchasers
of their products. Producers will have to
supply this type of information in a
format that allows handlers and
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processors to maintain country of origin
information so that it can be accurately
transferred to retailers. For fruit,
vegetable, and ginseng producers, costs
are estimated at $0.00025 per pound to
make and substantiate COOL claims,
which equates to $0.01 for a 40 pound
container. Because fruits and vegetables
only have a single point of origin, which
is where they are grown, substantiating
country of origin claims is substantially
simpler for fruit and vegetable
producers than for livestock producers.
Total costs for fruit, vegetable, and
ginseng producers are estimated at $30
million.
Fruit, vegetable, and ginseng
intermediaries will shoulder a sizeable
portion of the burden of tracking and
substantiating country of origin
information. Intermediaries will need to
obtain information to substantiate COOL
claims by producers and suppliers;
maintain COOL identity throughout
handling, processing, and distribution;
and supply retailers with COOL
information through product labels and
records. The estimated cost for these
activities for fruit and vegetable sector
intermediaries is $0.005 per pound,
resulting in total estimated costs of $497
million.
Because intermediaries will bear a
large portion of the burden of COOL
tracking and labeling, implementation
costs for retailers will be reduced. It is
believed that virtually all frozen fruits
and vegetables will be labeled by
suppliers, thus imposing minimal
incremental costs for retailers. In
addition, over 60 percent of fresh fruits
and vegetables arrive at retail with
labels or stickers that may be used to
provide COOL information. It is
believed that fresh fruit and vegetable
suppliers will provide COOL
information on these labels and stickers,
again imposing minimal incremental
costs for retailers. Costs for retailers are
estimated at $0.005 per pound of fresh
and frozen fruits and vegetables. For
pre-labeled products, the label itself is
sufficient evidence on which the retailer
may rely to establish a product’s
country of origin. For these pre-labeled
products, the product label or sticker
carries the required country of origin
information, while the recordkeeping
system maintains the information
necessary to track the product back
through the supply chain. Total costs for
retailers of fruits, vegetables, and
ginseng are estimated at $235 million.
Total costs for producers,
intermediaries, and retailers of fruit,
vegetable, and ginseng products are
estimated at $763 million.
Costs per pound for each segment of
the peanut, macadamia nut, and pecan
industries is estimated at $0.00025 for
producers, $0.005 for intermediaries
and $0.015 for retailers. As a result,
costs for the peanut, macadamia nut,
and pecan industries are estimated at
about $400,000, with negligible costs for
producers and costs of less than
$200,000 at the intermediary and
retailer levels.
Total incremental costs are estimated
for this rule at $470 million for
producers, $1,130 million for
intermediaries and $1,029 million for
retailers for the first year. Total
incremental costs for all supply chain
participants are estimated at $2,629
million for the first year, an increase of
$112 million from the IRIA due to the
inclusion of and updating of data for the
fish and shellfish industries.
There are wide differences in average
estimated implementation costs for
individual entities in different segments
of the supply chain (Table 4). With the
exception of a small number of fishing
operations and chicken producers,
producer operations are singleestablishment firms. Thus, average
estimated costs per firm and per
establishment are somewhat similar.
Retailers subject to the rule operate an
average of just over nine establishments
per firm. As a result, average estimated
costs per retail firm also are just over
nine times larger than average costs per
establishment.
TABLE 4—ESTIMATED IMPLEMENTATION COSTS PER FIRM AND ESTABLISHMENT
Cost estimates per
Firm
mstockstill on PROD1PC66 with RULES2
Producer ..............................................................................................................................................................
Intermediary .........................................................................................................................................................
Retailer .................................................................................................................................................................
Average estimated implementation
costs per producer are relatively small at
$370 and slightly less than from the
IRIA due to the inclusion of fish and
shellfish producers. The slight
difference between the cost per
producers for firms and establishments
is due to the inclusion of fish and
shellfish and that there are more fishing
establishments than firms. Estimated
costs for intermediaries are substantially
larger, averaging $48,219 per firm and
$45,285 per establishment. The average
cost per firm is $5,729 less than the IRIA
estimated cost, with the lower cost
attributable to the inclusion of fish and
shellfish. Similarly, the average cost per
intermediary establishment is $5,313
lower than IRIA estimate due to the
inclusion of fish and shellfish. At an
average of $254,685 per firm, retailers
have the highest average estimated costs
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per firm. This is $19,134 higher than the
IRIA estimate. The higher estimated cost
per retailer is attributable to the
inclusion of fish and shellfish. Retailers’
average estimated costs per
establishment are $28,273. This amount
is $2,124 higher than the IRIA estimate.
The costs per firm and per
establishment represent industry
averages for aggregated segments of the
supply chain. Large firms and
establishments likely will incur higher
costs relative to small operations due to
the volume of commodities that they
handle and the increased complexity of
their operations. In addition, different
types of businesses within each segment
are likely to face different costs. Thus,
the range of costs incurred by individual
businesses within each segment is
expected to be large, with some firms
incurring only a fraction of the average
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$370
48,219
254,685
Establishment
$369
45,285
28,273
costs and other firms incurring costs
many times larger than the average.
Average costs per producer operation
can be calculated according to the
commodities that they produce (Table
5). Average estimated costs are lowest
for lamb and goat producers ($128) and
highest for hog operations ($1,599).
Again, chicken ‘‘producers’’ do not own
or control the movement of the birds
they are growing-out. We do not expect
that the rule will result in any changes
in their current production practices,
and thus their average cost is zero.
Because average production volume per
hog operation is large relative to other
types of producer
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TABLE 5—ESTIMATED FIRST-YEAR IM- requirements may also slow some of the
PLEMENTATION COSTS PER PRO- innovation that is occurring with
various types of value-added, further
DUCER OPERATION
Producer
Average
mstockstill on PROD1PC66 with RULES2
Beef ................................................
Lamb & Goats ................................
Pork ................................................
Chicken ...........................................
Fish .................................................
Fruits, Vegetables, & Ginseng .......
Peanuts, Pecans, & Macadamia
Nuts .............................................
All .............................................
$314
128
1,599
0
261
376
258
369
operations, estimated costs per hog
operation are large relative to other
producer operations. These costs are
unchanged from the IRIA estimates
except for fish which used more up-todate information.
It is believed that the major cost
drivers for the rule occur when livestock
or other covered commodities are
transferred from one firm to another,
when livestock or other covered
commodities are segregated in the
production or marketing process when
firms are not using a multiple-origin
label, and when products are assembled
and then redistributed to retail stores. In
part, some requirements of the rule will
be accomplished by firms using
essentially the same processes and
practices as are currently used, but with
information on country of origin claims
added to the processes. This adaptation
generally would require relatively small
marginal costs for recordkeeping and
identification systems. In other cases,
however, firms may need to revamp
current operating processes to
implement the rule. For example, a
processing or packing plant may need to
sort incoming products by country of
origin and, if applicable, method of
production, in addition to weight, grade,
color, or other quality factors. This may
require adjustments to plant operations,
line processing, product handling, and
storage. Ultimately, it is anticipated that
a mix of solutions will be implemented
by industry participants to effectively
meet the requirements of the rule.
Therefore, it is anticipated that direct,
incremental costs for the rule likely will
fall within a reasonable range of the
estimated total of $2.6 billion.
In the IRIA, one regulatory alternative
considered by AMS would be to narrow
the definition of a processed food item,
thereby increasing the scope of
commodities covered by the rule. This
alternative is not adopted in this final
rule. An increase in the number of
commodities that would require COOL
would increase implementation costs of
the rule with little expected economic
benefit. Additional labeling
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18:41 Jan 14, 2009
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processed products.
A different regulatory alternative
would be to broaden the definition of a
processed food item, thereby decreasing
the scope of commodities covered by
the rule. Accordingly, such an
alternative would decrease
implementation costs for the rule. At the
retail level and to a lesser extent at the
intermediary level, cost reductions
would be at least partly proportional to
the reduction in the volume of
production requiring retail labeling,
although if the broader definition
excluded products for which
incremental costs are relatively high, the
impact could be more than proportional.
Start-up costs for retailers and many
intermediaries likely would be little
changed by a narrowing of the scope of
commodities requiring labeling because
firms would still need to modify their
recordkeeping, production,
warehousing, distribution, and sales
systems to accommodate the
requirements of the rule for those
commodities that would require
labeling. Ongoing maintenance and
operational costs, however, likely would
decrease in some proportion to a
decrease in the number of items covered
by the rule. On the other hand,
implementation costs for the vast
majority of agricultural producers
would not be affected by a change in the
definition of a processed food item. This
is because it is assumed that virtually all
affected producers would seek to retain
the option of selling their products
through supply channels for retailers
subject to the rule. Agricultural
producers generally would have little
influence on the ultimate product form
in which their products are sold at
retail, and thus would be little affected
by changes in the definition of a
processed food item.
The definition of a processed food
item developed for this rule has taken
into account comments from affected
entities and has resulted in excluding
products that would be more costly and
troublesome for retailers and suppliers
to provide country of origin
information.
Net Effects on the economy: The
previous section estimated the direct,
incremental costs of the rule to the
affected firms in the supply chains for
the covered commodities. While these
costs are important to those directly
involved in the production, distribution,
and marketing of covered commodities,
they do not represent net costs to the
United States economy or net costs to
the affected entities for that matter.
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2689
With respect to assessing the effect of
this rule on the economy as a whole, it
is important to understand that a
significant portion of the costs directly
incurred by the affected entities take the
form of expenditures for additional
production inputs, such as payments to
others whether for increased hours
worked or for products and services
provided. As such, these direct,
incremental costs to affected entities
represent opportunity costs of the rule,
but they do not represent losses to the
economy. As a result, the direct costs
incurred by the participants in the
supply chains for the covered
commodities do not measure the net
impact of this rule on the economy as
a whole. Instead, the relevant measure
is the extent to which the rule reduces
the amount of goods and services that
can be produced throughout the United
States economy from the available
supply of inputs and resources.
Even from the perspective of the
directly affected entities, the direct,
incremental costs do not present the
whole picture. Initially, the affected
entities will have to incur the operation
adjustments and expenses necessary to
implement the rule. However, over time
as the economy adjusts to the
requirements of the rule, the burden
facing suppliers will be reduced as their
production level and the prices they
receive change. What is critical in
assessing the net effect of this rule on
the affected entities over the longer run
is to determine the extent to which the
entities are able to pass these costs on
to others and consequently how the
demand for their commodities is
affected.
Conceptually, suppose that all the
increases in costs from the rule were
passed on to consumers in the form of
higher prices and that consumers
continued to purchase the same
quantity of the affected commodities
from the same marketing channels.
Under these conditions, the suppliers of
these commodities would not suffer any
net loss from the rule even if the
increases in their operating costs were
quite substantial. However, other
industries might face losses as
consumers may spend less on other
commodities. It is unlikely, however,
absent the rule leading to changes in
consumers’ preferences for the covered
commodities that consumers will
maintain their consumption of the
covered commodities in the face of
increased prices. Rather, many or most
consumers will likely reduce their
consumption of the covered
commodities. The resulting changes in
consumption patterns will in turn lead
to changes in production patterns and
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the allocation of inputs and resources
throughout the economy. The net result,
once all these changes have occurred, is
that the total amount of goods and
services produced by the United States
economy will be less than before.
To analyze the effect of the changes
resulting from the rule on the total
amount of goods and services produced
throughout the United States economy
in a global context, a computable
general equilibrium (CGE) model
developed by Economic Research
Service (ERS) is utilized (Ref. 4). The
ERS CGE model includes all the covered
commodities and the products from
which they are derived, as well as noncovered commodities that will be
indirectly affected by the rule, such as
feed grains. Even though COOL for fish
was implemented in 2004, the costs for
fish and shellfish are included to
account for the cross-commodity effects
between covered commodities. Peanuts,
however, are aggregated with oilseeds in
the model, and there is no meaningful
way to modify the model to account for
the impacts of the rule on peanut
production, processing, and
consumption. Given the definition of a
processed food item, almost all peanut
products are exempt from this rule. As
a consequence, the peanut sector
accounts for only a negligible fraction of
the total estimated incremental costs for
all directly affected entities. Thus,
omitting the small direct costs on the
peanut sector is expected to have
negligible impacts with respect to
estimated impacts on the overall United
States economy.
The ERS CGE model traces the
impacts from an economic ‘‘shock,’’ in
this case an incremental increase in
costs of production, through the U.S
agricultural sector and the U.S economy
to the rest of the world and back
through the inter-linking of economic
sectors. By taking into account the
linkages among the various sectors of
the United States and world economies,
a comprehensive assessment can be
made of the economic impact on the
United States economy of the rule
implementing COOL. The model reports
economic changes resulting after a tenyear period of adjustment.
The results of this analysis indicate
that the rule implementing COOL after
the economy has had a period of ten
years to adjust will have a smaller net
impact on the overall United States
economy than the incremental costs for
directly affected entities for the first
year. Under the assumption that COOL
will not change consumers’ preferences
for the covered commodities, it is
estimated that the overall costs to the
United States economy due to the rule,
in terms of a reduction in consumers’
purchasing power, will be $211.9
million. This represents the cost to the
United States economy after all transfers
and adjustments in consumption and
production patterns have occurred.
As noted above, the overall net costs
to the United States economy after a
decade of adjustment are significantly
smaller than the implementation costs
to directly affected firms. This result
does not imply that the implementation
costs for directly affected firms have
been substantially reduced from the
initial estimates. While some of the
increase in their costs will be offset by
reduced production and higher prices
over the longer term, the suppliers of
the covered commodities will still bear
direct implementation costs.
The estimates of the overall costs to
the United States economy are based on
the estimates of the incremental
increases in operating costs to the
affected firms. The model does not
permit supply channels for covered
commodities that require country of
origin information to be separated from
supply channels for the same
commodities that do not require COOL.
Thus, the direct cost impacts must be
adjusted to accurately reflect changes in
operating costs for all firms supplying
covered commodities. Table 6 reports
these adjusted estimates in terms of
their percentage of total operating costs
for each of the directly affected sectors.
The percentages used are based on the
estimate of the percentage change in
operating costs for the entire supply
channel and are adjusted between the
various segments of each covered
commodity’s’’ supply chain (producers,
processors, importers, and retailers)
based on the estimate of how the costs
of the regulation will be distributed
among them. As a result, the cost
changes shown in Table 6 only
approximate the direct cost estimates
previously described.
TABLE 6—ESTIMATED INCREASES IN OPERATING COSTS BY SUPPLY CHAIN SEGMENT AND INDUSTRY
Beef, Lamb, &
Goat
Pork
Chicken
Fish
Fresh produce
Percent change
Farm Supply ..............................................
Processing .................................................
Retail .........................................................
Domestic ......
Imported .......
Domestic ......
Imported .......
Domestic ......
Imported .......
1.30
1.30
2.10
2.10
2.20
2.20
1.30
1.30
1.00
1.00
0.40
0.40
0.00
1.00
1.10
1.10
0.60
0.60
0.60
0.60
n.a.
n.a.
0.40
0.40
0.10
0.10
n.a.
n.a.
0.60
0.60
mstockstill on PROD1PC66 with RULES2
n.a.—Not Applicable.
In addition, it is assumed that
domestic and foreign suppliers of the
covered commodities located at the
same level or segment of the supply
chain face the same percentage
increases in their operating costs. In
reality, the incremental costs for some
imported covered commodities may be
lower, as a portion of those products
already enter the United States with
country of origin labels.
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As discussed above, consumption and
production patterns will change as the
incremental increases in operating costs
are passed on, at least partially, to
consumers in the form of higher prices
by the affected firms. The increases in
the prices of the covered commodities
will in turn cause exports and domestic
consumption and ultimately domestic
production to fall. The results of our
analysis indicate that United States
production of all the covered
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commodities combined will decline
0.02 percent and that the overall price
level for these commodities (a weighted
average index of the prices received by
suppliers for their commodities) will
increase by 0.02 percent.
The structure of the model does not
enable changes in net revenues to
suppliers of the covered commodities to
be determined. Likewise, the model
cannot be used to determine the extent
to which the reductions in production
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arise from some firms going out of
business or all firms cutting back on
their production. To provide an
indication of what effect this will have
on the suppliers of the covered
commodities, changes in revenues using
the model results are estimated. The
result of this calculation shows that
revenues to suppliers of the covered
commodities will decrease by $461
million. This decrease in revenue is due
to the decrease in estimated revenues in
all covered commodities; all affected
sectors show a small revenue decrease
due to the increased costs of the rule.
The costs of the rule will not be
shared equally by all suppliers of the
covered commodities. The distribution
of the costs of the rule will be
determined by several factors in
addition to the direct costs of complying
with the rule. These are the availability
of substitute products not covered by
the rule and the relative
competitiveness of the affected
suppliers with respect to other sectors of
the United States and world economies.
Although the increases in operating
costs are the initial drivers behind the
changes in consumption and production
patterns resulting from this rule, they do
not, as can be seen by examining Table
7, determine which commodity sector
will be most affected. Table 7 contains
the percentage changes in prices,
production, exports, and imports for the
three main segments of the marketing
chain by covered commodities. The
estimated increases in operating costs
reflect anticipated adjustments by
industry as a result of the rule and
provide the basis for the CGE analysis.
However, the analysis does not reflect
dynamic adjustments that industry will
undertake to comply with the
requirements of the rule, such as the
flexibilities afforded by the use of
multiple-origin labels.
TABLE 7—ESTIMATED IMPACT OF RULE ON U.S. PRODUCTION, PRICES AND TRADE OF IMPACTED SECTORS
Commodity
Price
Production
Exports
(volume)
Imports
(volume)
Percent change from base year
Fruits and Vegetables ......................................................................................
Cattle and Sheep .............................................................................................
Broilers .............................................................................................................
Hogs .................................................................................................................
Beef and Veal ..................................................................................................
Chicken ............................................................................................................
Pork ..................................................................................................................
Fish ..................................................................................................................
As mentioned previously, peanuts,
macadamia nuts, and pecans are
included with oilseed products in the
ERS CGE model. As a result they are not
included in this analysis.
The rule increases operating costs for
the supply chains of the covered
commodities. As shown in Table 7, the
increased costs result in higher prices
for these products. The quantity
demanded at these higher prices falls,
with the result that the production of all
of the covered commodities decreases.
Imports of fruits, vegetables, cattle,
sheep, chicken, fish, and hogs increase
because the model assumes United
States domestic suppliers of these
products respond more to changes in
¥0.20
¥0.94
¥0.57
¥0.46
¥1.09
¥0.90
¥0.81
¥0.68
0.21
0.52
0.03
0.26
0.99
0.82
0.68
0.50
their operating costs than do foreign
suppliers. The resulting gap between the
supply response of United States and
foreign producers provides foreign
suppliers with a cost advantage in
United States markets that enables them
to increase their exports to the United
States even though they face similar
increases in operating costs.
To put these impacts in more
meaningful terms, the percentage
changes reported in Table 7 were
converted into changes in current prices
and quantities produced, imported, and
exported (Table 8). The base values in
Table 8 vary from those reported in
Table 2 above because they are derived
from projected levels reported in the
¥0.39
¥1.18
¥0.36
¥0.60
¥1.93
¥1.54
¥1.37
¥0.06
0.04
0.25
¥0.03
0.16
¥2.32
0.29
¥0.86
0.04
USDA Agricultural Baseline for 2006
(Ref. 10), while values in Table 2
represent actual reported values for
2006 as compiled by USDA’s NASS.
Baseline values were used to
accommodate the structure of the
model.
Increases in prices for all covered
commodities are small, less than one
cent per pound. Production changes are
similarly small, less than 100 million
pounds for all covered commodities.
The declines in the production of beef,
chicken, and pork mirrors the decline in
the production of beef, broilers, and
hogs.
TABLE 8—ESTIMATED CHANGES IN U.S. PRODUCTION PRICES, AND TRADE FOR AFFECTED COMMODITIES
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Indicator
Units
U.S. Production:
Veg. & Fruits .........................................................
Cattle .....................................................................
Broilers ..................................................................
Hogs ......................................................................
Beef .......................................................................
Chicken ..................................................................
Pork .......................................................................
Fish ........................................................................
U.S. Price:
Veg. & Fruits .........................................................
Cattle and sheep ...................................................
Broilers ..................................................................
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PO 00000
Base
Change from
base
Mil. Lbs. Thous .............................................................
Hd .................................................................................
Mil. Hd ..........................................................................
Thous. Hd .....................................................................
Mil. Lbs .........................................................................
Mil. Lbs .........................................................................
Mil. Lbs .........................................................................
Mil. Lbs .........................................................................
191,523
32,229
6,503
103,015
24,784
35,733
20,706
7,997
¥383
¥303
¥36
¥474
¥270
¥322
¥168
¥54
$/Lb ...............................................................................
$/Cwt .............................................................................
$/Lb ...............................................................................
0.25
89.55
0.43
0.0005
0.4657
0.0001
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TABLE 8—ESTIMATED CHANGES IN U.S. PRODUCTION PRICES, AND TRADE FOR AFFECTED COMMODITIES—Continued
Indicator
Units
Base
Hogs ......................................................................
Beef and veal ........................................................
Chicken ..................................................................
Pork .......................................................................
Fish ........................................................................
U.S. Exports (volume):
Fruits & Vegetables ...............................................
Beef .......................................................................
Chicken ..................................................................
Pork .......................................................................
Fish ........................................................................
U.S. Imports (volume):
Fruits & Vegetables ...............................................
Beef .......................................................................
Chicken ..................................................................
Pork .......................................................................
Fish ........................................................................
$/Cwt .............................................................................
$/Lb ...............................................................................
$/Lb ...............................................................................
$/Lb ...............................................................................
$/Lb ...............................................................................
Change from
base
49.62
4.09
1.74
2.83
0.93
0.1290
0.0405
0.0143
0.0192
0.0047
..........................................................................
..........................................................................
..........................................................................
..........................................................................
..........................................................................
19,990
697
5,203
2,498
6,384
¥78
¥13
¥80
¥34
¥4
Mil. Lbs. Thous .............................................................
Hd .................................................................................
Mil. Hd. Thous ..............................................................
Hd .................................................................................
Mil. Lbs .........................................................................
37,573
2,502
0
5,741
10,158
15
¥58
0
¥49
4
Mil
Mil
Mil
Mil
Mil
Lbs
Lbs
Lbs
Lbs
Lbs
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SOURCES: Base values for meat and fruits and vegetables come from USDA Agricultural Baseline Projections to 2016, Staff Report WAOB–
2007–1. USDA, Office of the Chief Economist, 2007. Changes are derived from applying percentage changes obtained from the ERS CGE
model to the base values. a Live animal estimates derived from baseline values for meat product using 2005 average dress weight for cattle,
hogs and broilers. b Base values for fish come from Fisheries of the United States, 2005. National Marine Fisheries Service, National Oceanic
and Atmospheric Administration, U.S. Department of Commerce, 2006. c Fruit and vegetable price derived by dividing the total value of fruit and
vegetable production by total quantity of fruit and vegetables produced as reported in USDA baseline for 2005. d Fish price derived by dividing
total value of commercial and aquaculture production, excluding other, by total commercial and aquaculture production.
The estimated changes in prices and
production cause revenues for the fruit
and vegetable industry to increase an
estimated $5 million. The small revenue
increase in the fruit and vegetable
industry is attributed to the fact that the
price increase just offsets the production
decrease. The estimated changes in
production and prices result in revenues
decreasing by $94 million for beef cattle
producers while revenues from
production and sale of beef decrease by
an estimated $112 million dollars.
Revenues for broiler production
declines by $91 million and revenues
for the production and sale of chicken
decrease by $54 million. In addition,
revenues for hog production decrease by
$21 million and revenues from
production and sale of pork decrease by
$79 million. Finally, revenues to the
fish industry fall by nearly $14 million.
The increase in the prices of all
covered commodities causes exports to
decline (Table 8). These declines are
small; they are for the most part smaller
than the declines in United States
production of these commodities.
The ERS CGE model assumes that
firms behave as though they have no
influence on either their input or output
prices. On the other hand, a model that
assumed that processors could influence
their input and output prices could find
that prices received by agricultural
producers decreased because processors
passed their cost increases down to their
suppliers rather than increase the price
they charged their customers.
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The estimates of the economic impact
of the rule on the United States are
based on the assumption that country of
origin labeling does not shift consumer
demand toward the covered
commodities of United States origin.
This assumption is based on the earlier
finding that there was no compelling
evidence to support the view that
mandatory COOL will increase the
demand for United States products.
Despite this lack of evidence, it is
examined how much of a shift or
increase in demand for commodities of
United States origin would need to
occur to offset the costs imposed on the
economy by the rule. Consumer demand
for the covered commodities would
have to increase 0.90 percent to offset
the costs to the economy of COOL as
outlined in the rule.
The hypothetical 0.90 percent
increase in demand for covered
commodities represents the overall
increase (shift) in demand from all
outlets. If there were such a demand
increase for domestically produced
covered commodities, however, it
would presumably occur at those
retailers required to provide country of
origin information. As previously
discussed, the percentage share of
covered commodities sold by retailers
subject to this rule is estimated at 47.0
percent of total consumption. This
suggests that demand at covered
retailers actually would have to increase
by 1.9 percent for purposes of this
hypothetical exercise, assuming no
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change in demand at other domestic
outlets or in export demand.
As previously mentioned, the
estimates of the overall economic effects
of the rule are derived from a CGE
model developed by ERS. The results
from this model show the changes in
production and consumption patterns
after the economy has adjusted to the
incremental increase in costs (medium
run results). Such changes occur over
time and the economy does not adjust
instantaneously.
The results of this analysis describe
and compare the old production and
consumption patterns to the new ones,
but do not reflect any particular
adjustment process. The purpose of
using the ERS CGE model is not to
forecast what prices and production will
be over any particular time frame, but to
explore the implications of COOL on the
United States economy and capture the
direction of the changes.
The ERS CGE model is global in the
sense that all regions in the world are
covered. Production and consumption
decisions in each region are determined
within the model following behavior
that is consistent with economic theory.
Multilateral trade flows and prices are
determined simultaneously by world
market clearing conditions. This permits
prices to adjust to ensure that total
demand equals total supply for each
commodity in the world.
The general equilibrium feature of the
model means that all economic
sectors—agricultural and nonagricultural—are included. Hence,
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resources can move among sectors,
thereby ensuring that adjustments in the
feed grains and livestock sectors, for
example, are consistent with
adjustments in the processed sectors.
The model is static and this implies
that possible gains (or losses) from
stimulating (or inhibiting) investment
and productivity growth are not
captured. The model allows the existing
resources to move among sectors,
thereby capturing the effects of reallocation of resources that are the result
of policy changes. However, because the
model fixes total available resources, it
underestimates the long-run effects of
policies on aggregate output. For
example, the 10-year average real
growth of GDP between 1997 and 2007
was approximately 3.1 percent (Ref. 11).
If applied to the next 10 years this
implies an economy approximately 36
percent larger at the end of this analysis
than at the beginning of this analysis.
The ERS CGE model uses data from
the Global Trade Analysis Project
(GTAP database, version 7.2). The
database represents the world as of 2004
and includes information on
macroeconomic variables, production,
consumption, trade, demand and supply
elasticities, and policy measures. The
GTAP database includes 57
commodities and 101 countries/regions.
For this analysis, the regions were
represented by the following country/
regions: the United States, Canada,
Mexico, the European Union-25 (EU),
Oceania, China, Other East Asian
Countries, India, Other South Asian
Countries, Brazil, South America
(including Central America), OPEC
Countries, Russia, Africa and the Rest of
the World. The agricultural sector is
subdivided into the following 7
commodity aggregations: rice, wheat,
corn, other feed grains (barley,
sorghum), soybeans, sugar (cane and
beets), vegetables and fresh fruits, other
crops (cotton, peanuts), cattle and
sheep, hogs and goats, poultry, and fish.
The food processing sectors are
subdivided into the following 6
commodity aggregations, bovine cattle
and sheep meat, pork meat, chicken
meat, vegetable oils and fats, other
processed food products, beverages and
tobacco, and fish. The remaining sectors
in the database were represented by 18
aggregated non-agricultural sectors.
Regulatory Flexibility Analysis
This rule has been reviewed under the
requirements of the Regulatory
Flexibility Act (RFA) (5 U.S.C. 601 et
seq.). The purpose of RFA is to consider
the economic impact of a rule on small
businesses and evaluate alternatives that
would accomplish the objectives of the
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rule without unduly burdening small
entities or erecting barriers that would
restrict their ability to compete in the
marketplace. The Agency believes that
this rule will have a significant
economic impact on a substantial
number of small entities. As such, the
Agency has prepared the following final
regulatory flexibility analysis of the
rule’s likely economic impact on small
businesses pursuant to section 604 of
the Regulatory Flexibility Act. Section
604 of the RFA requires the Agency to
provide a summary of the significant
issues raised by public comments in
response to the initial regulatory
flexibility analysis. The Comments and
Responses section includes the
comments received on the interim final
RFA and provides the Agency’s
responses to the comments.
The rule is the direct result of
statutory obligations to implement the
COOL provisions of the 2002 and 2008
Farm Bills. The intent of this law is to
provide consumers with additional
information on which to base their
purchasing decisions. Specifically, the
law imposes additional Federal labeling
requirements for covered commodities
sold by retailers subject to the law.
Covered commodities include muscle
cuts of beef (including veal), lamb, pork,
goat; ground beef, ground lamb, ground
pork, ground goat, and ground chicken;
farm-raised fish and shellfish; wild fish
and shellfish; chicken; perishable
agricultural commodities; ginseng;
peanuts; macadamia nuts; and pecans.
The implementation date for mandatory
COOL for the fish and shellfish covered
commodities was September 30, 2004.
The implementation date for the other
covered commodities was September
30, 2008.
Under preexisting Federal laws and
regulations, COOL is not universally
required for the commodities covered by
this rule. In particular, labeling of
United States origin is not mandatory,
and labeling of imported products at the
consumer level is required only in
certain circumstances. Thus, the Agency
has not identified any Federal rules that
would duplicate or overlap with this
rule.
Many aspects of the mandatory COOL
provisions are prescriptive and provide
little regulatory discretion in
rulemaking. The law requires a
statutorily defined set of food retailers
to label the country of origin and, if
applicable, method of production (wild
and/or farm-raised) of covered
commodities. The law also prohibits
USDA from using a mandatory
identification system to verify the
country of origin of covered
commodities. However, the rule
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provides flexibility in allowing market
participants to decide how best to
implement mandatory COOL in their
operations. Market participants other
than those retailers defined by the
statute may decide to sell products
through marketing channels not subject
to the rule. A complete discussion of the
information collection and
recordkeeping requirements and
associated burdens appears in the
Paperwork Reduction Act section.
The objective of the rule is to regulate
the activities of retailers (as defined by
the law) and their suppliers so that
retailers will be able to fulfill their
statutory obligations. The rule requires
retailers to provide country of origin
information for all of the covered
commodities that they sell. It also
requires all firms that supply covered
commodities to these retailers to
provide the retailers with the
information needed to correctly label
the covered commodities. In addition,
all other firms in the supply chain for
the covered commodities are potentially
affected by the rule because country of
origin information will need to be
maintained and transferred along the
entire supply chain. In general, the
supply chains for the covered
commodities consist of farms, fishing
operations, processors, wholesalers, and
retailers. Section 604 of the RFA
requires the Agency to provide an
estimate of the number of small entities
to which the rule will apply. A listing
of the number of entities in the supply
chains for each of the covered
commodities can be found in Table 1.
Retailers covered by this rule must
meet the definition of a retailer as
defined by Perishable Agricultural
Commodities Act of 1930 (PACA). The
PACA definition includes only those
retailers handling fresh and frozen fruits
and vegetables with an invoice value of
at least $230,000 annually. By utilizing
an existing regulatory definition for a
retailer, Congress provided a simple and
straightforward approach to determine
which retailers are subject to the COOL
program. In utilizing this definition, the
number of retailers affected by this rule
is considerably smaller than the total
number of retailers nationwide. In
addition, there is no requirement that
firms in the supply chain must supply
their products to retailers subject to the
rule.
Because country of origin and, if
applicable, method of production
information will have to be passed along
the supply chain and made available to
consumers at the retail level, it is
assumed that each participant in the
supply chain as identified in Table 1
will likely encounter recordkeeping
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costs as well as changes or
modifications to their business
practices. Absent more detailed
information about each of the entities
within each of the marketing channels,
it is assumed that all such entities will
be affected to some extent even though
some producers and suppliers may
choose to market their products through
channels not subject to the requirements
of this rule. Therefore, it is estimated
that approximately 1,333,000
establishments owned by approximately
1,299,000 firms will be either directly or
indirectly affected by this rule. The only
change from the Interim Regulatory
Impact Analysis contained in the
August 1, 2008, interim final rule is the
inclusion of affected firms and
establishments in the fish and shellfish
sector in this final rule. These changes
and the use of more up-to-date
information resulted in the number of
establishments and firms increasing
from the IRIA.
This rule potentially will have an
impact on all participants in the supply
chain, although the nature and extent of
the impact will depend on the
participant’s function within the
marketing chain. The rule likely will
have the greatest impact on retailers and
intermediaries (handlers, processors,
wholesalers, and importers), while the
impact on individual producers is likely
to be relatively small.
The direct incremental costs are
estimated for the rule at approximately
$2,629 million as noted in Table 3. The
increase in the direct incremental cost
in the rule as compared to the IRIA is
mainly the result of including fish and
shellfish in this final rule.
There are two measures used by the
Small Business Administration (SBA) to
identify businesses as small: sales
receipts or number of employees. In
terms of sales, SBA classifies as small
those grocery stores with less than $25
million in annual sales and specialty
food stores with less than $6.5 million
in annual sales (13 CFR 121.201).
Warehouse clubs and superstores with
less than $25 million in annual sales are
also defined as small. SBA defines as
small those agricultural producers with
less than $750,000 in annual sales and
fishing operations with less than $3.5
million in annual sales. Of the other
businesses potentially affected by the
rule, SBA classifies as small those
manufacturing firms with less than 500
employees and wholesalers with less
than 100 employees.
Retailers: While there are many
potential retail outlets for the covered
commodities, food stores, warehouse
clubs, and superstores are the primary
retail outlets for food consumed at
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home. In fact, food stores, warehouse
clubs, and superstores account for 75.6
percent of all food consumed at home
(Ref. 8). Therefore, the number of these
stores provides an indicator of the
number of entities potentially affected
by this rule. The 2002 Economic Census
(Ref. 9) shows there were 42,318 food
stores, warehouse clubs, and superstore
firms operated for the entire year. Most
of these firms, however, would not be
subject to the requirements of this rule.
The law defines the term retailer as
that described in section 1(b) of the
Perishable Agricultural Commodities
Act of 1930 (PACA) Thus, under this
final rule, a retailer is defined as any
person licensed as a retailer under
PACA. The number of such businesses
is estimated from PACA data (Ref. 12).
The PACA definition of a retailer
includes only those retailers handling
fresh and frozen fruits and vegetables
with an invoice value of at least
$230,000 annually. Therefore, the
number of retailers affected by this rule
is considerably smaller than the number
of food retailers nationwide. USDA data
indicate that there are 4,040 retail firms
as defined by PACA that would thus be
subject to the rule. As explained below,
most small food store firms have been
excluded from mandatory COOL based
on the PACA definition of a retailer.
The 2002 Economic Census data
provide information on the number of
food store firms by sales categories. Of
the 42,318 food store, warehouse club,
and superstore firms, an estimated
41,629 firms had annual sales meeting
the SBA definition of a small firm plus
689 other firms that would be classified
as above the $25 million threshold.
USDA has no information on the
identities of these firms, and the PACA
database does not identify firms by
North American Industry Classification
System code that would enable
matching with Economic Census data.
USDA assumes, however, that all or
nearly all of the 689 large firms would
meet the definition of a PACA retailer
because most of these larger food
retailers likely would handle fresh and
frozen fruits and vegetables with an
invoice value of at least $230,000
annually. Thus, an estimated 83 percent
(3,351 out of 4,040) of the retailers
subject to the rule are small. However,
this is only 8.0 percent of the estimated
total number of small food store
retailers. In other words, an estimated
92.0 percent of small food store retailers
would not be subject to the
requirements of the rule.
Retailer costs under the rule are
estimated at $1,029 million. Costs are
estimated at $254,685 per retail firm and
$28,273 per retail establishment.
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Retailers will face recordkeeping costs,
costs associated with supplying country
of origin and, if applicable, method of
production information to consumers
and possibly additional handling costs.
These cost increases may result in
changes to retailer business practices.
The rule does not specify the systems
that affected retailers must put in place
to implement mandatory COOL. Instead,
retailers will be given flexibility to
develop or modify their own systems to
comply with the rule. There are many
ways in which the rule’s requirements
may be met and firms will likely choose
the least cost method in their particular
situation to comply with the rule.
Wholesalers: Any establishment that
supplies retailers with one or more of
the covered commodities will be
required by retailers to provide country
of origin and, if applicable, method of
production information so that retailers
can accurately supply that information
to consumers. Of wholesalers
potentially affected by the rule, SBA
defines those having less than 100
employees as small. Importers of
covered commodities will also be
affected by the rule and are categorized
as wholesalers in the data.
The 2004 Statistics of United States
Businesses (Ref. 13) provides
information on wholesalers by
employment size. For meat and meat
products wholesalers there is a total of
2,509 firms. Of these, 2,401 firms have
less than 100 employees. This indicates
that approximately 96 percent of meat
wholesalers are considered as small
firms using the SBA definition.
For fish and seafood wholesalers there
are a total of 2,254 firms. Of these, 2,199
firms have less than 100 employees.
Therefore, approximately 98 percent of
the fish and seafood wholesalers could
be considered as small firms.
There are 510 chicken wholesaler/
distributor firms operating 564 facilities.
Of these, there are 332 firms which have
less than 100 employees, resulting in
approximately 65 percent of the chicken
wholesalers/distributors being classified
as small businesses.
For fresh fruit and vegetable
wholesalers there are a total of 4,654
firms. Of these, 4,418 firms have less
than 100 employees, resulting in
approximately 95 percent of the fresh
fruit and vegetable wholesalers being
classified as small businesses.
While information on ginseng
wholesalers is not available, 46 dealers
have been identified and they would all
be considered as small businesses.
In addition to specialty wholesalers
that primarily handle a single covered
commodity, there are also general-line
wholesalers that handle a wide range of
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products. It is assumed that these
general-line wholesalers likely handle at
least one and possibly all of the covered
commodities. Therefore, the number of
general-line wholesale businesses is
included among entities affected by the
rule.
The 2004 Statistics of United States
Businesses provides information on
general-line grocery wholesalers by
employment size. There were 3,037
firms in total, and 2,858 firms had less
than 100 employees. This results in
approximately 94 percent of the generalline grocery wholesalers being classified
as small businesses.
In general, over 94 percent of the
wholesalers are classified as small
businesses. This indicates that most of
the wholesalers affected by mandatory
COOL may be considered as small
entities as defined by SBA.
It is estimated that intermediaries
(importers and domestic wholesalers,
handlers, and processors) will incur
costs under the rule of approximately
$1,130 million. Costs are estimated at
$48,219 per intermediary firm and
$45,285 per establishment.
Wholesalers will encounter increased
costs in complying with mandatory
COOL. Wholesalers will likely face
increased recordkeeping costs, costs
associated with supplying country of
origin and, if applicable, method of
production information to retailers,
possibly costs associated with
segmenting products by country of
origin and, if applicable, method of
production and possibly additional
handling costs. Some of the comments
received on the proposed rule from
wholesalers and retailers have indicated
that retailers may choose to source
covered commodities from a single
supplier that procures the covered
commodity from only one country in an
attempt to minimize the costs associated
with complying with mandatory COOL.
These changes in business practices
could lead to the further consolidation
of firms in the wholesaling sector. The
rule does not specify the systems that
affected wholesalers must put in place
to implement mandatory COOL. Instead,
wholesalers will be given flexibility to
develop their own systems to comply
with the rule. There are many ways in
which the rule’s requirements may be
met. In addition, wholesalers have the
option of supplying covered
commodities to retailers or other
suppliers that are not covered by the
rule.
Manufacturers: Any manufacturer
that supplies retailers or wholesalers
with a covered commodity will be
required to provide country of origin
information to retailers so that the
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information can be accurately supplied
to consumers. Most manufacturers of
covered commodities will likely print
country of origin and, if applicable,
method of production information on
retail packages supplied to retailers. Of
the manufacturers potentially affected
by the rule, SBA defines those having
less than 500 employees as small.
The 2004 Statistics of United States
Businesses (Ref. 13) provides
information on manufacturers by
employment size. For livestock
processing and slaughtering there is a
total of 2,943 firms. Of these, 2,834
firms have less than 500 employees.
This suggests that 96 percent of
livestock processing and slaughtering
operations would be considered as
small firms using the SBA definition.
For chicken processing there are a
total of 38 firms, only two of which are
classified as small. Thus, only 5 percent
of the chicken processors are small
businesses.
For fresh and frozen seafood
processing there is a total of 516 firms.
Of these, 492 have less than 500
employees and thus, 95 percent are
considered to be small firms.
For frozen fruit, juice, and vegetable
manufacturers there is a total of 155
firms. There are 132 of these firms that
are considered to be small. This suggests
that 85 percent of the frozen fruit, juice,
and vegetable manufacturers would be
considered as small using the SBA
definition.
There are a total of 161 roasted nuts
and peanut butter manufacturers, which
includes firms that do drying. Because
only green and raw peanuts, macadamia
nuts, and pecans will require retail
country of origin labeling under this
rule, it is estimated that no more than
5 percent of peanut, macadamia nut,
and pecan manufacturing firms will be
affected. Therefore, 8 peanut,
macadamia nut, and pecan
manufacturers are estimated to be
affected, most if not all of which likely
could be considered as small.
In general, approximately 95 percent
of the manufacturers are classified as
small businesses. This indicates that
most of the manufacturers of covered
commodities impacted by the rule
would be considered as small entities as
defined by SBA.
Manufacturers are included as
intermediaries and additional costs for
these firms are discussed in the
previous section addressing
wholesalers. Manufacturers of covered
commodities will encounter increased
costs in complying with mandatory
COOL. Manufacturers like wholesalers
will likely face increased recordkeeping
costs, costs associated with supplying
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2695
country of origin and, if applicable,
method of production information to
retailers, possibly costs associated with
segmenting products by country of
origin and, if applicable, method of
production and possibly additional
handling costs. Some of the comments
received on the interim final rule from
manufacturers have indicated that they
may limit the number of sources from
which they procure raw products. These
changes in business practices could lead
to the further consolidation of firms in
the manufacturing sector. The rule does
not specify the systems that affected
manufacturers must put in place to
implement mandatory COOL. Instead,
manufacturers will be given flexibility
to develop their own systems to comply
with the rule. There are many ways in
which the rule’s requirements may be
met.
Producers: Producers of fish,
perishable agricultural commodities,
peanuts, macadamia nuts, pecans, and
ginseng are directly affected by
mandatory COOL. Producers of cattle,
hogs, sheep, and goats while not
directly covered by this rule, will
nevertheless be affected because
covered meat commodities are produced
from livestock. Whether directly or
indirectly affected, these producers will
more than likely be required by
handlers and wholesalers to create and
maintain country of origin and, if
applicable, method of production
information and transfer it to them so
that they can readily transfer this
information to retailers. Individuals
who grow-out chickens for an integrator
are not expected to be affected by this
rule.
SBA defines a small agricultural
producer as having annual receipts less
than $750,000. The 2002 United States
Census of Agriculture (Ref. 7) shows
there are 1,018,359 farms that raise beef
cows, and 2,458 are estimated to have
annual receipts greater than $750,000.
Thus, at least 99 percent of these beef
cattle farms would be classified as small
businesses according to the SBA
definition. Similarly, an estimated 82
percent of hog farms would be
considered as small and an estimated 99
percent of sheep, lamb, and goat farms
would be considered as small.
Based on 2002 United States Census
of Agriculture information, 92 percent
of vegetable farms, 94 percent of fruit,
nut, and berry farms, and 91 percent of
peanut, macadamia nut, and pecan
farms could be classified as small.
Based on 2005 Census of Aquaculture
data (Ref. 14), it is estimated that at least
95 percent of fish and shellfish farming
operations are small. Similar
information on fishing operations is not
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known to exist. However, it is assumed
that the majority of these producers
would be considered small businesses.
At the production level, agricultural
producers will need to maintain records
to establish country of origin and, if
applicable, method of production
information for the products they sell.
This information will need to be
conveyed as the products move through
the supply chains. In general, additional
producer costs include the cost of
establishing and maintaining a
recordkeeping system for the country of
origin and, if applicable, method of
production information, animal or
product identification, and labor and
training. Based on our knowledge of the
affected industries as well as comments
received on the interim final rules, the
proposed rule, and the voluntary
guidelines, it is believed that producers
already have much of the information
available that could be used to
substantiate country of origin and, if
applicable, method of production
claims. Cattle, hog, lamb, sheep,
chicken, and goat producers may have
a slightly larger burden for
recordkeeping than fruit, vegetable,
ginseng, peanut, macadamia nut, and
pecan producers because animals can be
born in one country and fed and
slaughtered in another country.
However, this rule provides flexibility
in labeling meat covered commodities of
multiple origins.
The costs for producers are expected
to be relatively limited and should not
have a larger impact on small producers
than large producers. Producer costs are
estimated at $470 million, or an
estimated $370 per firm.
Economic impact on small entities:
Information on sales or employment is
not available for all firms or
establishments shown in Table 1.
However, it is reasonable to expect that
this rule will have a substantial impact
on a number of small businesses. At the
wholesale and retail levels of the supply
chain, the efficiency of these operations
may be affected. For packers and
processors handling products sourced
from multiple countries, there may also
be a desire to operate separate shifts for
processing products from different
origins, or to split processing within
shifts. In either case, costs are likely to
increase. Records will need to be
maintained to ensure that accurate
country of origin and, if applicable,
method of production information is
retained throughout the process and to
permit compliance and enforcement
reviews.
Even if only domestic origin products
or products from a single country of
origin are handled, there may be
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additional procurement costs to source
supplies from a single country of origin.
Additional procurement costs may
include higher transportation costs due
to longer shipping distances and higher
acquisition costs due to supply and
demand conditions for products from a
particular country of origin, whether
domestic or foreign.
These additional costs may result in
consolidations within the processor,
manufacturer, and wholesaler sectors
for these covered commodities. Also, to
comply with the rule, retailers may seek
to limit the number of entities from
which they purchase covered
commodities.
Additional alternatives considered:
Section 604 of the RFA requires the
Agency to describe the steps taken to
minimize the significant economic
impact on small entities including a
discussion of alternatives considered.
As previously mentioned, the COOL
provisions of the Act leave little
regulatory discretion in defining who is
directly covered by this rule. The law
explicitly identifies those retailers
required to provide their customers with
country of origin and, if applicable,
method of production information for
covered commodities (namely, retailers
as defined by PACA).
The law also requires that any person
supplying a covered commodity to a
retailer provide information to the
retailer indicating the country of origin
and, if applicable, method of production
of the covered commodity. Again, the
law provides no discretion regarding
this requirement for suppliers of
covered commodities to provide
information to retailers.
The rule has no mandatory
requirement, however, for any firm
other than statutorily defined retailers to
make country of origin and, if
applicable, method of production
claims. In other words, no producer,
processor, wholesaler, or other supplier
is required to make and substantiate a
country of origin and, if applicable,
method of production claim provided
that the commodity is not ultimately
sold in the form of a covered commodity
at the establishment of a retailer subject
to the rule. Thus, for example, a
processor and its suppliers may elect
not to maintain country of origin and, if
applicable, method of production
information nor to make country of
origin and, if applicable, method of
production claims, but instead sell
products through marketing channels
not subject to the rule. Such marketing
alternatives include foodservice, export,
and retailers not subject to the rule. It
is estimated that 47.0 percent of United
States food sales occur through retailers
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subject to the rule, with the remaining
53.0 percent sold by retailers not subject
to the rule or sold as food away from
home. Additionally, food product sales
into export markets provide marketing
opportunities for producers and
intermediaries that are not subject to the
provisions of the rule. The majority of
product sales are not subject to the rule,
and there are many current examples of
companies specializing in production of
commodities for foodservice, export
markets, and other channels of
distribution that would not be directly
affected by the rule.
The rule does not dictate systems that
firms will need to put in place to
implement the requirements. Thus,
different segments of the affected
industries will be able to develop their
own least-cost systems to implement
COOL requirements. For example, one
firm may depend primarily on manual
identification and paper recordkeeping
systems, while another may adopt
automated identification and electronic
recordkeeping systems.
The rule has no requirements for
firms to report to USDA. Compliance
audits will be conducted at firms’ places
of business. As stated previously,
required records may be kept by firms
in the manner most suitable to their
operations and may be hardcopy
documents, electronic records, or a
combination of both. In addition, the
rule provides flexibility regarding where
records may be kept. If the product is
pre-labeled with the necessary country
of origin and, if applicable, method of
production information, records
documenting once-forward and onceback chain of custody information are
sufficient as long as the source of the
claim can be tracked and verified. Such
flexibility should reduce costs for small
entities to comply with the rule.
The rule requires that covered
commodities at subject retailers be
labeled with country of origin and, as
applicable, method of production
information, that suppliers of covered
commodities provide such information
to retailers, and that retailers and their
suppliers maintain records and
information sufficient to verify all
country of origin and method of
production claims. The rule provides
flexibility regarding the manner in
which the required information may be
provided by retailers to consumers. The
rule provides flexibility in the manner
in which required country of origin
information is provided by suppliers to
retailers, and in the manner in which
records and information are maintained
to substantiate country of origin claims.
Thus, the rule provides the maximum
flexibility practicable to enable small
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entities to minimize the costs of the rule
on their operations.
Paperwork Reduction Act
Pursuant to the Paperwork Reduction
Act (PRA) (44 U.S.C 3501–3520) the
information collection provisions
contained in this rule have been
approved by OMB and have been
assigned OMB Control Number 0581–
0250. This revision reflects a 155,464
increase in the number of annual
responses and an 861,282 increase in
the number of annual burden hours
from the August 1, 2008, interim final
rule due to the inclusion of fish and
shellfish data. The Comments and
Responses section includes the relevant
comments received and provides the
Agency’s responses to the comments. A
description of these provisions is given
below with an estimate of the annual
recordkeeping burden.
Title: Mandatory Country of Origin
Labeling of Covered Commodities.
OMB Number: 0581–0250.
Type of Request: Revision of a
previously approved collection.
Expiration Date: November 30, 2011.
Abstract: The COOL provision in the
2002 and 2008 Farm Bills requires that
specified retailers inform consumers as
to the country of origin and, if
applicable, method of production (wild
and/or farm-raised) of covered
commodities. Covered commodities
included in this rulemaking are: Muscle
cuts of beef, lamb, goat, pork, and
chicken; ground beef, ground lamb,
ground pork, ground goat, and ground
chicken; wild and farm-raised fish and
shellfish; perishable agricultural
commodities; ginseng; peanuts;
macadamia nuts; and pecans. Upon
request by USDA representatives,
suppliers and retailers subject to this
subpart shall make available records
maintained in the normal course of
business that verify an origin claim.
Such records shall be provided within
5 business days of the request and may
be maintained in any location. Any
person engaged in the business of
supplying a covered commodity to a
retailer (i.e., including but not limited to
growers, distributors, handlers, packers,
and processors), whether directly or
indirectly, must make country of origin
and, if applicable, method of production
information available to the retailer and
must maintain records to establish and
identify the immediate previous source
and immediate subsequent recipient of
a covered commodity for a period of 1
year from the date of the transaction. In
addition, the supplier of a covered
commodity that is responsible for
initiating a country(ies) of origin claim,
which in the case of beef, lamb, chicken
goat, and pork is the slaughter facility,
must possess records that are necessary
to substantiate that claim for a period of
1 year from the date of the transaction.
In the case of all covered commodities,
producer affidavits shall also be
considered acceptable records that
suppliers may utilize to initiate origin
claims, provided it is made by someone
having first-hand knowledge of the
origin of the covered commodity and
identifies the covered commodity
unique to the transaction.
For an imported covered commodity,
the importer of record must ensure that
records provide clear product tracking
from the port of entry into the United
States to the immediate subsequent
recipient. In addition, the records must
accurately reflect the country of origin
in relevant United States Customs and
Border Protection entry documents and
information systems and must be
maintained for a period of 1 year from
the date of the transaction.
2697
As previously mentioned, upon
request by USDA representatives,
suppliers and retailers subject to this
subpart shall make available to USDA
representatives, records maintained in
the normal course of business that verify
an origin claim. Such records shall be
provided within 5 business days of the
request and may be maintained in any
location.
Description of Recordkeepers:
Individuals who supply covered
commodities, whether directly to
retailers or indirectly through other
participants in the marketing chain, are
required to establish and maintain
country of origin and, if applicable,
method of production information for
the covered commodities and supply
this information to retailers. As a result,
producers, handlers, manufacturers,
wholesalers, importers, and retailers of
covered commodities will be affected by
this rule.
Burden: Approximately 1,333,000
establishments owned by approximately
1,299,000 firms are estimated to be
either directly or indirectly affected by
this rule. The only changes from the
IRIA are increases in the numbers of
affected firms and establishments due to
including and updating fish and
shellfish information.
In general, the supply chain for each
of the covered commodities includes
agricultural producers or fish harvesters,
processors, wholesalers, importers, and
retailers. Imported products may be
introduced at any level of the supply
chain. Other intermediaries, such as
auction markets, may be involved in
transferring products from one stage of
production to the next. The rule’s
paperwork burden will be incurred by
the number and types of firms and
establishments listed in Table 9, which
follows.
TABLE 9—COSTS ASSOCIATED WITH PAPERWORK BURDEN
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Type
Firms
Producers:
Cattle & Calves .........................................
Sheep & Lambs ........................................
Hogs & Pigs ..............................................
Goats ........................................................
Chicken Producer and Processor .............
Farm-Raised Fish & Shellfish ...................
Fishing ......................................................
Fruits & Vegetables ..................................
Ginseng .....................................................
Peanuts .....................................................
Pecans ......................................................
Macadamia ...............................................
Handlers, Processors, & Wholesalers:
Stockyards, Dealers & Market Agencies ..
Livestock Processing & Slaughtering .......
Meat & Meat Product Wholesale ..............
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Initial costs
Maintenance
costs
Establishments
Total costs
971,400
69,090
65,540
9,146
38
3,752
71,128
79,800
190
650
1,119
53
75,699,259
5,384,046
5,107,401
712,745
2,961
292,386
5,542,863
6,218,654
14,806
50,653
87,192
4,130
971,400
69,090
65,540
9,146
168
3,752
71,142
79,800
190
650
1,119
53
145,651,716
10,359,355
9,827,068
1,371,381
25,190
562,575
3,555,677
3,788,984
9,021
30,863
53,130
2,516
221,350,975
15,743,400
14,934,469
2,084,126
28,151
854,961
9,098,540
10,007,638
23,828
81,516
140,323
6,647
6,807
2,943
2,509
8,910,363
3,582,387
3,284,281
6,807
3,207
2,706
6,589,040
62,086,237
2,619,354
15,499,403
65,938,624
5,903,635
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TABLE 9—COSTS ASSOCIATED WITH PAPERWORK BURDEN—Continued
Type
Firms
Chicken Processor and Wholesaler .........
Fresh & Frozen Seafood Processing .......
Fish & Seafood Wholesale .......................
Frozen Fruit, Juice & Vegetable Mfg ........
Fresh Fruit & Vegetable Wholesale .........
Ginseng Dealers .......................................
Roasted Nuts & Peanut Butter Mfg ..........
Peanut, Pecans, & Macadamia Nut
Wholesalers ...........................................
General Line Grocery Wholesalers ..........
Retailers ...........................................................
Totals
Producers ...................................
Handlers, Processors, & Wholesalers ......................................
Retailers .....................................
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Maintenance
costs
Establishments
Total costs
510
516
2,254
155
4,654
46
8
667,590
675,444
2,950,486
202,895
6,092,086
60,214
10,472
564
590
2,330
247
5,016
46
9
545,941
571,108
2,255,393
239,091
4,855,388
44,527
8,712
1,213,531
1,246,552
5,205,879
441,986
10,947,474
104,741
19,184
5
3,037
4,040
6,545
3,975,433
5,288,360
5
3,436
36,392
4,840
3,325,979
247,264,534
11,385
7,301,412
252,552,894
1,271,906
99,117,097
1,262,050
175,237,476
274,354,573
23,444
4,040
30,688,196
5,288,360
24,963
36,392
83,145,610
247,264,534
113,833,806
252,552,894
1,299,390
Grand Total .........................
The affected firms and establishments
will broadly incur two types of costs.
First, firms will incur initial or start-up
costs to comply with the rule. Initial
costs will be borne by each firm, even
though a single firm may operate more
than one establishment. Second,
enterprises will incur additional
recordkeeping costs associated with
storing and maintaining records on an
ongoing basis. These activities will take
place in each establishment operated by
each affected business.
With respect to initial recordkeeping
costs, it is believed that most producers
currently maintain many of the types of
records that would be needed to
substantiate country of origin and, if
applicable, method of production
claims. However, producers do not
typically record or pass along country of
origin and, if applicable, method of
production information to subsequent
purchasers. Therefore, producers will
incur some additional incremental costs
to record, maintain, and transfer country
of origin and, if applicable, method of
production information to substantiate
required claims made at retail. Because
much of the necessary recordkeeping
has already been developed during
typical farm, ranch, and fishing
operations, it is estimated that the
incremental costs for producers to
supplement existing records with
country of origin and, if applicable,
method of production information will
be relatively small per firm. Examples of
initial or start-up costs would be any
additional recordkeeping burden
needed to record the required country of
origin and, if applicable, method of
production information and transfer this
information to handlers, processors,
Initial costs
135,093,653
1,333,405
505,647,620
640,741,274
wholesalers, or retailers via records
used in the normal course of business.
Producers will need an estimated 4
hours to modify an established system
for organizing records to carry out the
purposes of this regulation. This
additional time would be required to
modify existing recordkeeping systems
to incorporate any added information
needed to substantiate country of origin
claims. Although not all farm products
ultimately will be sold at retail
establishments covered by this rule, it is
assumed that virtually all producers
will wish to keep their marketing
options as flexible as possible. Thus, all
producers of covered commodities or
livestock (in the case of the covered
meat commodities) will establish
recordkeeping systems sufficient to
substantiate country of origin claims. It
is also recognized that some operations
will require substantially more than 4
hours modifying their recordkeeping
systems. In particular, it is believed that
livestock backgrounders, stockers, and
feeders will face a greater burden in
establishing recordkeeping systems.
These types of operations will need to
track country of origin information for
animals brought into the operation as
well as for animals sold from the
operation via records used in the normal
course of business, increasing the
burden of substantiating country of
origin claims. Conversely, operations
such as fruit and vegetable farms that
produce only United States products
likely will require little if any change to
their existing recordkeeping systems in
order to substantiate country of origin
claims. Overall, it is believed that 4
hours represents a reasonable estimate
of the average additional time that will
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be required per year across all types of
producers.
In estimating initial recordkeeping
costs, 2006 wage rates and benefits
published by the Bureau of Labor
statistics from the National
Compensation Survey are used.
For producers, it is assumed that the
added work needed to initially adapt an
existing recordkeeping system for
country of origin and, if applicable,
method of production information is
primarily a bookkeeping task. This task
may be performed by independent
bookkeepers, or in the case of operations
that perform their own bookkeeping, an
individual with equivalent skills. The
Bureau of Labor Statistics (BLS)
publishes wage rates for bookkeepers,
accounting, and auditing clerks (Ref.
15). It is assumed that this wage rate
represents the cost for producers to hire
an independent bookkeeper. In the case
of producers who currently perform
their own bookkeeping, it is assumed
that this wage rate represents the
opportunity cost of the producers’ time
for performing these tasks. The May
2006 wage rate is estimated at $15.28
per hour. For this analysis, an
additional 27.5 percent is added to the
wage rate to account for total benefits
which includes social security,
unemployment insurance, workers
compensation, etc. The estimate of this
additional cost to employers is
published by the BLS (Ref. 15). At 4
hours per firm and a cost of $19.48 per
hour, initial recordkeeping costs to
producers are estimated at
approximately $135.1 million to modify
existing recordkeeping systems in order
to substantiate country of origin and, if
applicable, method of production
claims.
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The recordkeeping burden on
handlers, processors, wholesalers, and
retailers is expected to be more complex
than the burden most producers face.
These operations will need to maintain
country of origin and, if applicable,
methods of production information on
the covered commodities purchased and
subsequently furnish that information to
the next participant in the supply chain.
This will require adding additional
information to a firm’s bills of lading,
invoices, or other records associated
with movement of covered commodities
from purchase to sale. Similar to
producers, however, it is believed that
most of these operations already
maintain many of the types of necessary
records in their existing systems. Thus,
it is assumed that country of origin and,
if applicable, method of production
information will require only
modification of existing recordkeeping
systems rather than development of
entirely new systems.
The Label Cost Model Developed for
FDA by RTI International (Ref. 16; Ref.
17) is used to estimate the cost of
including additional country of origin
and, if applicable, method of production
information to an operation’s records. It
is assumed that a limited information,
one-color redesign of a paper document
will be sufficient to comply with the
rule’s recordkeeping requirements. The
number of hours required to complete
the redesign is estimated to be 29 with
an estimated cost at $1,309 per firm.
While the cost will be much higher for
some firms and lower for others, it is
believed that $1,309 represents a
reasonable estimate of average cost for
all firms. Based on this, it is estimated
that the initial recordkeeping costs to
intermediaries such as handlers,
processors, and wholesalers (importers
are included with wholesalers) will be
approximately $31 million, and initial
recordkeeping costs at retail will be
approximately $5 million. The
recordkeeping cost to producers
increases due to the inclusion of fish
and shellfish.
The total initial recordkeeping costs
for all firms are thus estimated at
approximately $135 million. This
increase in the recordkeeping cost as
compared to the recordkeeping costs in
the interim final rule is due to the
inclusion of fish and shellfish.
In addition to these one-time costs to
modify recordkeeping systems,
enterprises will incur additional
recordkeeping costs associated with
storing and maintaining records. These
costs are referred to as maintenance
costs in Table 9. Again, the marginal
cost for producers to maintain and store
any additional information needed to
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substantiate country of origin and, if
applicable, method of production claims
is expected to be relatively small.
For wild fish harvesters, fruit,
vegetable, and ginseng producers, and
peanut, macadamia nut, and pecan
producers, country of origin and, if
applicable, method of production
generally is established at the time that
the product is harvested, and thus there
is no need to track country of origin
and, if applicable, method of production
information throughout the production
lifecycle of the product. Likewise, this
is also the case for chicken as the vast
majority of chicken products sold by
covered retailers are from chickens that
are produced in a controlled
environment in the United States. This
group of producers is estimated to
require an additional 4 hours a year, or
1 hour per quarter, to maintain country
of origin and, if applicable, method of
production information.
Compared to wild fish harvesters,
chicken, fruit, vegetable, ginseng,
peanut, macadamia nut, and pecan
producers, it is expected that fish
farmers and livestock producers will
incur higher costs to maintain country
of origin and, if applicable, method of
production information. Wild fish,
chicken, fruits, vegetables, ginseng,
peanuts, and macadamia nuts are
generally harvested once and then
shipped by the producer to the first
handler. In contrast, farm-raised fish
and livestock can and often do move
through several geographically
dispersed operations prior to sale for
processing or slaughter. Cattle, for
example, typically change ownership
between 2 to 3 times before they are
slaughtered and processed. Fish and
livestock may be acquired from other
countries by United States producers,
which may complicate the task of
tracking country of origin and, if
applicable, method of production
information. Because animals are
frequently sorted and regrouped at
various stages of production and may
change ownership several times prior to
slaughter, country of origin information
will need to be maintained on animals
as they move through their lifecycle.
Thus, it is expected that the
recordkeeping burden for fish farmers
and livestock producers will be higher
than it will be for producers of other
covered commodities. It is estimated
that these producers will require an
additional 12 hours a year, or 1 hour per
month, to maintain country of origin
and, if applicable, method of production
records. Again, this is an average for all
enterprises.
It is assumed that farm labor will
primarily be responsible for maintaining
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2699
country of origin information at
producers’ enterprises. NASS data (Ref.
18) are used to estimate average farm
wage rates—$9.80 per hour for livestock
workers and $9.31 per hour for other
crops workers. Applying the rate of 27.5
percent to account for benefits, this
results in an hourly rate of $12.50 for
livestock workers and $11.87 for other
crops workers. Wage rates for fish
workers were unavailable, so the
average wage rate for livestock workers
is used. Assuming 12 hours of labor per
year for livestock and farmed fish
operations and 4 hours per year for all
other operations, the estimated total
annual maintenance costs to producers
is $175 million which is higher than the
initial maintenance costs in the interim
final rule. The increase in the estimated
maintenance cost is due to the inclusion
of fish and shellfish in this final rule.
It is expected that intermediaries such
as handlers, processors, and wholesalers
will face higher costs per enterprise to
maintain country of origin and, if
applicable, method of production
information compared to costs faced by
producers. Much of the added cost is
attributed to the larger average size of
these enterprises compared to the
average producer enterprise. In
addition, these intermediaries will need
to track products both coming into and
going out of their businesses.
With the exception of livestock
processing and slaughtering
establishments, the maintenance burden
hours for country of origin and, if
applicable, method of production
recordkeeping is estimated to be 52
hours per year per establishment. For
this part of the supply chain, the
recordkeeping activities are ongoing and
are estimated to require an additional
hour a week. It is expected, however,
that livestock processing and
slaughtering enterprises will experience
a more intensive recordkeeping burden.
These enterprises disassemble carcasses
into many individual cuts, each of
which must maintain its country of
origin identity. In addition, businesses
that produce ground beef, lamb, goat,
and pork products may commingle
product from multiple origins, which
will require some monitoring and
recordkeeping to ensure accurate
labeling and to substantiate the country
of origin information provided to
retailers. Maintenance of the
recordkeeping system at these
establishments is estimated to total
1,040 hours per establishment, or 20
hours per week.
Maintenance activities will include
inputting, tracking, and storing country
of origin and, if applicable, method of
production information for each covered
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commodity. Since this is mostly an
administrative task, the cost is estimated
by using the May 2006 BLS wage rate
from the National Compensation Survey
for administrative support occupations
($14.60 per hour with an additional 27.5
percent added to cover benefit costs for
a total of $18.62 per hour). This
occupation category includes stock and
inventory clerks and record clerks.
Coupled with the assumed hours per
establishment, the resulting total annual
maintenance costs to handlers,
processors, and wholesalers and other
intermediaries are estimated at
approximately $83 million.
Retailers will need to supply country
of origin and, if applicable, method of
production information for each covered
commodity sold at each store.
Therefore, additional recordkeeping
maintenance costs are believed to affect
each establishment. Because tracking of
the covered commodities will be done
daily, it is believed that an additional
hour of recordkeeping activities for
country of origin and, if applicable,
method of production information will
be incurred daily at each retail
establishment. These additional
activities result in an estimated 365
additional hours per year per
establishment. Using the BLS wage rate
for administrative support occupations
($14.60 per hour with an additional 27.5
percent added to cover benefit costs for
a total of $18.62 per hour) results in
total estimated annual maintenance
costs to retailers of $247 million.
The total maintenance recordkeeping
costs for all enterprises are thus
estimated at approximately $506
million. The increase in the total
maintenance cost over the maintenance
cost estimate in the interim final rule is
due to the inclusion of fish and shellfish
in this final rule.
The total first-year recordkeeping
burden is calculated by summing the
initial and maintenance costs. The total
recordkeeping costs are estimated for
producers at approximately $274
million; for handlers, processors, and
wholesalers at approximately $114
million; and for retailers at
approximately $253 million. The total
recordkeeping cost for all participants in
the supply chain for covered
commodities is estimated at $641
million for the first year, with
subsequent maintenance costs of $506
million per year.
Annual Reporting and Recordkeeping
Burden for the First Year (Initial): Public
reporting burden for establishing this
initial recordkeeping is estimated to
average 4.5 hours per year per
individual recordkeeper.
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Estimated Number of Firms
Recordkeepers: 1,299,390.
Estimated Total Annual Burden:
5,884,661 hours.
Annual Reporting and Recordkeeping
Burden (Maintenance): Public reporting
burden for recordkeeping storage and
maintenance is estimated to average
23.8 hours per year per individual
recordkeeper.
Estimated Number of Establishments
Recordkeepers: 1,333,405.
Estimated Total Annual Burden:
31,790,642 hours.
To the extent possible, the Agency
complies with the e-Government Act,
which requires Government agencies in
general to provide the public the option
of submitting information or transacting
business electronically to the maximum
extent possible. This information
collection has no forms and is only for
recordkeeping purposes. Therefore, the
provisions of an electronic submission
alternative are not required.
References
1. Dinopoulos, Elias, Grigorios Livanis, and
Carol West. ‘‘How Cool is C.O.O.L.?’’
Working Paper WPTC 05–11, University
of Florida, International Agricultural
Trade and Policy Center, 2005.
2. Plastina, Alejandro and Konstantinos
Giannakas. ‘‘Market and Welfare Effects
of Mandatory Country-of-Origin Labeling
in the US Specialty Crops Sector.’’
Selected Paper American Agricultural
Economics Association Annual Meeting,
Portland, Oregon, July 2007.
3. Mabiso, Athur, James Sterns, Lisa House,
and Allen Wysocki. ‘‘Estimating
Consumers’’ Willingness-To-Pay for
Country-Of-Origin Labels in Fresh
Apples and Tomatoes: A Double-Hurdle
Probit Analysis of American Data Using
Factor Scores.’’ American Agricultural
Economics Association Annual Meeting,
Providence, Rhode Island, July 2005.
4. Krissoff, Barry, Fred Kuchler, Kenneth
Nelson, Janet Perry, and Agapi Somwaru.
‘‘Country of Origin Labeling: Theory and
Observation. USDA, ERS, WRS–04–02,
January 2004.
5. NASS, USDA, Wisconsin Department of
Agriculture. Wisconsin 2007
Agricultural Statistics. https://
www.nass.usda.gov/Statistics_by_State/
Wisconsin/
6. NASS, USDA, Hawaii Department of
Agriculture. Hawaii 2007 Agricultural
Statistics. https://www.nass.usda.gov/hi/
stats/t_of_c.htm
7. NASS, USDA. 2002 Census of Agriculture.
8. ERS, USDA. Food CPI, Prices and
Expenditures: Sales of Food at Home by
Type of Outlet. https://www.ers.usda.gov/
Briefing/CPIFoodAndExpenditures/Data/
table16.htm
9. U.S. Census Bureau. 2002 Economic
Census. Retail Trade Subject Series.
Establishment and Firm Size.
EC97R44S–SZ. Issued September 2004.
10. Office of the Chief Economist, USDA.
USDA Agricultural Baseline Projections
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Fmt 4701
Sfmt 4700
to 2016, Staff Report WAOB–2007–1.
February 2007.
11. Bureau of Economic Analysis. https://
www.bea.gov/national/index.htm#gdp.
12. AMS, USDA. Perishable Agricultural
Commodities Act database.
13. U.S. Census Bureau. 2004 Statistics of
U.S. Businesses.
14. NASS, USDA. 2005 Census of
Aquaculture.
15. Bureau of Labor Statistics, Department of
Labor, National Compensation Survey,
May 2006, Employer Cost for Employee
Compensation.
16. Food and Drug Administration.
‘‘Establishment and Maintenance of
Records Under the Public Health
Security and Bioterrorism Preparedness
and Response Act of 2002,’’ proposed
rule. May 9, 2003.
17. RTI, International 2000. FDA Labeling
Cost Model: Final Report. Revised April
2002.
18. NASS, USDA. Farm Labor, August 17,
2007.
Executive Order 12988
The contents of this rule were
reviewed under Executive Order 12988,
Civil Justice Reform. This rule is not
intended to have a retroactive effect.
States and local jurisdictions are
preempted from creating or operating
country of origin labeling programs for
the commodities specified in the Act
and these regulations. With regard to
other Federal statutes, all labeling
claims made in conjunction with this
regulation must be consistent with other
applicable Federal requirements. There
are no administrative procedures that
must be exhausted prior to any judicial
challenge to the provisions of this rule.
Civil Rights Review
AMS considered the potential civil
rights implications of this rule on
minorities, women, or persons with
disabilities to ensure that no person or
group shall be discriminated against on
the basis of race, color, national origin,
gender, religion, age, disability, sexual
orientation, marital or family status,
political beliefs, parental status, or
protected genetic information. This
review included persons that are
employees of the entities that are subject
to these regulations. This final rule does
not require affected entities to relocate
or alter their operations in ways that
could adversely affect such persons or
groups. Further, this rule will not deny
any persons or groups the benefits of the
program or subject any persons or
groups to discrimination.
Executive Order 13132
This rule has been reviewed under
Executive Order 13132, Federalism.
This Order directs agencies to construe,
in regulations and otherwise, a Federal
statute to preempt State law only where
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the statute contains an express
preemption provision or there is some
other clear evidence to conclude that
the Congress intended preemption of
State law, or where the exercise of State
authority conflicts with the exercise of
Federal authority under the Federal
statute. This rule is required by the 2002
Farm Bill, as amended by the 2008 Farm
Bill.
While this statute does not contain an
express preemption provision, it is clear
from the language in the statute that
Congress intended preemption of State
law. The law assigns enforcement
responsibilities to the Secretary and
encourages the Secretary to enter into
partnerships with States with
enforcement infrastructure to assist in
the administration of the program. The
law provides for a 30-day period in
which retailers and suppliers may take
the necessary corrective action after
receiving notice of a nonconformance.
The Secretary can impose a civil penalty
only if the retailer or supplier has not
made a good faith effort to comply and
only after the Secretary provides notice
and an opportunity for a hearing.
Allowing private rights of actions would
frustrate the purpose of this
comprehensive enforcement system in
which Congress struck a delicate
balance of imposing a requirement, but
ensuring that the agency had wide
latitude in enforcement discretion.
Thus, it is clear that State laws and
other actions were intended to be
preempted.
Several States have implemented
mandatory programs for country of
origin labeling of certain commodities.
For example, Alabama, Arkansas,
Mississippi, and Louisiana have origin
labeling requirements for certain
seafood products. Other States
including Wyoming, Idaho, North
Dakota, South Dakota, Louisiana,
Kansas, and Mississippi have origin
labeling requirements for certain meat
products. In addition, the State of
Florida and the State of Maine have
origin labeling requirements for fresh
produce items.
To the extent that these State country
of origin labeling programs encompass
commodities that are not governed by
this regulation, the States may continue
to operate them. For those State country
of origin labeling programs that
encompass commodities that are
governed by this regulation, these
programs are preempted. In most cases,
the requirements contained within this
rule are more stringent and prescriptive
than the requirements of the State
programs. With regard to consultation
with States, as directed by the Executive
Order 13132, AMS has consulted with
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the States that have country of origin
labeling programs.
The effective date of this regulation is
March 16, 2009. In the August 1, 2008,
interim final rule for the remaining
covered commodities, the Agency
indicated that during the six month
period following the effective date of
that regulation, AMS would conduct an
industry education and outreach
program concerning the provisions and
requirements of that rule. AMS will
continue this period of informed
compliance for this regulation through
March 2009.
2701
Country of Origin Notification
60.200 Country of origin notification.
60.300 Labeling.
Recordkeeping
60.400 Recordkeeping requirements.
Appendix A to Subpart A-Exclusive
Economic Zone and Maritime
Boundaries; Notice of Limits
Authority: 7 U.S.C. 1621 et seq.
Subpart A—General Provisions
Definitions
§ 60.101
Act.
List of Subjects
Act means the Agricultural Marketing
Act of 1946 (7 U.S.C. 1621 et seq.).
7 CFR Part 60
§ 60.102
Agricultural commodities, Fish, Food
labeling, Reporting and recordkeeping
requirements.
AMS means the Agricultural
Marketing Service, United States
Department of Agriculture.
7 CFR Part 65
§ 60.103 Commingled covered
commodities.
Agricultural commodities, Food
labeling, Meat and meat products,
Macadamia nuts, Peanuts, Pecans,
Reporting and recordkeeping
requirements.
For the reasons set forth in the
preamble, 7 CFR chapter I is amended
as follows:
■ 1. Part 60 is revised to read as follows:
■
PART 60—COUNTRY OF ORIGIN
LABELING FOR FISH AND SHELLFISH
Subpart A—General Provisions
Definitions
Sec.
60.101 Act.
60.102 AMS.
60.103 Commingled covered commodities.
60.104 Consumer package.
60.105 Covered commodity.
60.106 Farm-raised fish.
60.107 Food service establishment.
60.108–60.110 [Reserved]
60.111 Hatched.
60.112 Ingredient.
60.113 [Reserved]
60.114 Legibly.
60.115 [Reserved]
60.116 Person.
60.117 [Reserved]
60.118 Pre-labeled.
60.119 Processed food item.
60.120 [Reserved]
60.121 [Reserved]
60.122 Production step.
60.123 Raised.
60.124 Retailer.
60.125 Secretary.
60.126 [Reserved]
60.127 United States.
60.128 United States country of origin.
60.129 USDA.
60.130 U.S. flagged vessel.
60.131 Vessel flag.
60.132 Waters of the United States.
60.133 Wild fish and shellfish.
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AMS.
Commingled covered commodities
means covered commodities (of the
same type) presented for retail sale in a
consumer package that have been
prepared from raw material sources
having different origins.
§ 60.104
Consumer package.
Consumer package means any
container or wrapping in which a
covered commodity is enclosed for the
delivery and/or display of such
commodity to retail purchasers.
§ 60.105
Covered commodity.
(a) Covered commodity means:
(1) [Reserved]
(2) [Reserved]
(3) Farm-raised fish and shellfish
(including fillets, steaks, nuggets, and
any other flesh);
(4) Wild fish and shellfish (including
fillets, steaks, nuggets, and any other
flesh);
(5) [Reserved]
(6) [Reserved]
(b) Covered commodities are excluded
from this part if the commodity is an
ingredient in a processed food item as
defined in § 60.119.
§ 60.106
Farm-raised fish.
Farm-raised fish means fish or
shellfish that have been harvested in
controlled environments, including
ocean-ranched (e.g., penned) fish and
including shellfish harvested from
leased beds that have been subjected to
production enhancements such as
providing protection from predators, the
addition of artificial structures, or
providing nutrients; and fillets, steaks,
nuggets, and any other flesh from a
farm-raised fish or shellfish.
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§ 60.107
Federal Register / Vol. 74, No. 10 / Thursday, January 15, 2009 / Rules and Regulations
Food service establishment.
Food service establishment means a
restaurant, cafeteria, lunch room, food
stand, saloon, tavern, bar, lounge, or
other similar facility operated as an
enterprise engaged in the business of
selling food to the public. Similar food
service facilities include salad bars,
delicatessens, and other food enterprises
located within retail establishments that
provide ready-to-eat foods that are
consumed either on or outside of the
retailer’s premises.
§ 60.108–60.110
§ 60.111
[Reserved]
Hatched.
[Reserved]
§ 60.121
[Reserved]
§ 60.122
Production step.
Ingredient.
[Reserved]
§ 60.114
Legible.
Legible means text that can be easily
read.
Production step means in the case of:
(a) [Reserved]
(b) Farm-raised Fish and Shellfish:
Hatched, raised, harvested, and
processed.
(c) Wild Fish and Shellfish: Harvested
and processed.
§ 60.123
§ 60.115
[Reserved]
§ 60.116
Person.
Person means any individual,
partnership, corporation, association, or
other legal entity.
§ 60.117
[Reserved]
§ 60.118
Pre-labeled.
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Processed food item.
Processed food item means a retail
item derived from fish or shellfish that
has undergone specific processing
resulting in a change in the character of
the covered commodity, or that has been
combined with at least one other
covered commodity or other substantive
food component (e.g., breading, tomato
sauce), except that the addition of a
component (such as water, salt, or
sugar) that enhances or represents a
further step in the preparation of the
product for consumption, would not in
itself result in a processed food item.
Specific processing that results in a
change in the character of the covered
commodity includes cooking (e.g.,
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Raised.
Raised means in the case of:
(a) [Reserved]
(b) Farm-raised fish and shellfish as it
relates to the production steps defined
in § 60.122: The period of time from
hatched to harvested.
§ 60.124
Pre-labeled means a covered
commodity that has the commodity’s
country of origin and method of
production and the name and place of
business of the manufacturer, packer, or
distributor on the covered commodity
itself, on the package in which it is sold
to the consumer, or on the master
shipping container. The place of
business information must include at a
minimum the city and state or other
acceptable locale designation.
§ 60.119
§ 60.129
§ 60.130
Ingredient means a component either
in part or in full, of a finished retail food
product.
§ 60.113
substantial transformation (as
established by U.S. Customs and Border
Protection) outside of the United States.
(d) Wild-fish and Shellfish: From fish
or shellfish harvested in the waters of
the United States or by a U.S. flagged
vessel and processed in the United
States or aboard a U.S. flagged vessel,
and that has not undergone a substantial
transformation (as established by U.S.
Customs and Border Protection) outside
of the United States.
(e) [Reserved]
(f) [Reserved]
Retailer.
Retailer means any person licensed as
a retailer under the Perishable
Agricultural Commodities Act of 1930
(7 U.S.C. 499a(b)).
§ 60.125
Secretary.
Secretary means the Secretary of
Agriculture of the United States or any
person to whom the Secretary’s
authority has been delegated.
§ 60.126
[Reserved]
§ 60.127
United States.
United States means the 50 States, the
District of Columbia, the
Commonwealth of Puerto Rico, the U.S.
Virgin Islands, American Samoa, Guam,
the Northern Mariana Islands, and any
other Commonwealth, territory, or
possession of the United States, and the
waters of the United States as defined in
§ 60.132.
§ 60.128
United States country of origin.
United States country of origin means
in the case of:
(a) [Reserved]
(b) [Reserved]
(c) Farm-raised Fish and Shellfish:
From fish or shellfish hatched, raised,
harvested, and processed in the United
States, and that has not undergone a
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USDA.
USDA means the United States
Department of Agriculture.
§ 60.120
Hatched means emerged from the egg.
§ 60.112
frying, broiling, grilling, boiling,
steaming, baking, roasting), curing (e.g.,
salt curing, sugar curing, drying),
smoking (hot or cold), and restructuring
(e.g., emulsifying and extruding,
compressing into blocks and cutting
into portions). Examples of items
excluded include fish sticks, surimi,
mussels in tomato sauce, seafood
medley, coconut shrimp, soups, stews,
and chowders, sauces, pates, smoked
salmon, marinated fish fillets, canned
tuna, canned sardines, canned salmon,
crab salad, shrimp cocktail, gefilte fish,
sushi, and breaded shrimp.
Sfmt 4700
U.S. flagged vessel.
U.S. flagged vessel means:
(a) Any vessel documented under
chapter 121 of title 46, United States
Code; or
(b) Any vessel numbered in
accordance with chapter 123 of title 46,
United States Code.
§ 60.131
Vessel flag.
Vessel flag means the country of
registry for a vessel, ship, or boat.
§ 60.132
Waters of the United States.
Waters of the United States means
those fresh and ocean waters contained
within the outer limit of the Exclusive
Economic Zone (EEZ) of the United
States as described by the Department of
State Public Notice 2237 published in
the Federal Register volume 60, No.
163, August 23, 1995, pages 43825–
43829. The Department of State notice
is republished in Appendix A to this
subpart.
§ 60.133
Wild fish and shellfish.
Wild fish and shellfish means
naturally-born or hatchery-originated
fish or shellfish released in the wild,
and caught, taken, or harvested from
non-controlled waters or beds; and
fillets, steaks, nuggets, and any other
flesh from a wild fish or shellfish.
Country of Origin Notification
§ 60.200
Country of origin notification.
In providing notice of the country of
origin as required by the Act, the
following requirements shall be
followed by retailers:
(a) General. Labeling of covered
commodities offered for sale whether
individually, in a bulk bin, display case,
carton, crate, barrel, cluster, or
consumer package must contain country
of origin and method of production
information (wild and/or farm-raised) as
set forth in this regulation.
(b) Exemptions. Food service
establishments as defined in § 60.107
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are exempt from labeling under this
subpart.
(c) Exclusions. A covered commodity
is excluded from this subpart if it is an
ingredient in a processed food item as
defined in § 60.119.
(d) Designation of Method of
Production (Wild and/or Farm-Raised).
Fish and shellfish covered commodities
shall also be labeled to indicate whether
they are wild and/or farm-raised as
those terms are defined in this
regulation.
(e) Labeling Covered Commodities of
United States Origin. A covered
commodity may only bear the
declaration of ‘‘Product of the U.S.’’ at
retail if it meets the definition of United
States Country of Origin as defined in
§ 60.128.
(f) Labeling Imported Products That
Have Not Undergone Substantial
Transformation in the United States. An
imported covered commodity shall
retain its origin as declared to U.S.
Customs and Border Protection at the
time the product entered the United
States, through retail sale, provided that
it has not undergone a substantial
transformation (as established by U.S.
Customs and Border Protection) in the
United States.
(g) Labeling Imported Products That
Have Subsequently Been Substantially
Transformed in the United States.
(1) [Reserved]
(2) Wild and Farm-Raised Fish and
Shellfish: If a covered commodity was
imported from country X and
subsequently substantially transformed
(as established by U.S. Customs and
Border Protection) in the United States
or aboard a U.S. flagged vessel, such
product shall be labeled at retail as
‘‘From country X, processed in the
United States.’’ Alternatively, the
product may be labeled as ‘‘Product of
country X and the United States’’.
(h) Labeling Commingled Covered
Commodities. (1) For imported covered
commodities that have not subsequently
been substantially transformed in the
United States that are commingled with
other imported covered commodities
that have not been substantially
transformed in the United States, and/
or covered commodities of U.S. origin
and/or covered commodities as
described in § 60.200(g), the declaration
shall indicate the countries of origin for
covered commodities in accordance
with existing Federal legal
requirements.
(2) For imported covered commodities
that have subsequently undergone
substantial transformation in the United
States that are commingled with other
imported covered commodities that
have subsequently undergone
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substantial transformation in the United
States (either prior to or following
substantial transformation in the United
States) and/or U.S. origin covered
commodities, the declaration shall
indicate the countries of origin
contained therein or that may be
contained therein.
(i) Remotely Purchased Products. For
sales of a covered commodity in which
the customer purchases a covered
commodity prior to having an
opportunity to observe the final package
(e.g., Internet sales, home delivery sales,
etc.), the retailer may provide the
country of origin notification and
method of production (wild and/or
farm-raised) designation either on the
sales vehicle or at the time the product
is delivered to the consumer.
§ 60.300
Labeling.
(a) Country of origin declarations and
method of production (wild and/or
farm-raised) designations can either be
in the form of a placard, sign, label,
sticker, band, twist tie, pin tag, or other
format that provides country of origin
and method of production information.
The country of origin declaration and
method of production (wild and/or
farm-raised) designation may be
combined or made separately. Except as
provided in § 60.200(g) and 60.200(h) of
this regulation, the declaration of the
country(ies) of origin of a product shall
be listed according to applicable Federal
legal requirements. Country of origin
declarations may be in the form of a
check box provided it is in conformance
with other Federal legal requirements.
Various forms of the production
designation are acceptable, including
‘‘wild caught’’, ‘‘wild’’, ‘‘farm-raised’’,
‘‘farmed’’, or a combination of these
terms for blended products that contain
both wild and farm-raised fish or
shellfish, provided it can be readily
understood by the consumer and is in
conformance with other Federal labeling
laws. Designations such as ‘‘ocean
caught’’, ‘‘caught at sea’’, ‘‘line caught’’,
‘‘cultivated’’, or ‘‘cultured’’ are not
acceptable substitutes. Alternatively,
method of production (wild and/or
farm-raised) designations may be in the
form of a check box.
(b) The declaration of the country(ies)
of origin and method(s) of production
(wild and/or farm-raised) (e.g., placard,
sign, label, sticker, band, twist tie, pin
tag, or other display) must be placed in
a conspicuous location, so as to render
it likely to be read and understood by
a customer under normal conditions of
purchase.
(c) The declaration of the country(ies)
of origin and the method(s) of
production (wild and/or farm-raised)
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2703
may be typed, printed, or handwritten
provided it is in conformance with other
Federal labeling laws and does not
obscure other labeling information
required by other Federal regulations.
(d) A bulk container (e.g., display
case, shipper, bin, carton, and barrel),
used at the retail level to present
product to consumers, may contain a
covered commodity from more than one
country of origin and/or more than one
method of production (wild and farmraised) provided all possible origins
and/or methods of production are listed.
(e) In general, country abbreviations
are not acceptable. Only those
abbreviations approved for use under
CBP rules, regulations, and policies,
such as ‘‘U.K.’’ for ‘‘The United
Kingdom of Great Britain and Northern
Ireland’’, ‘‘Luxemb’’ for Luxembourg,
and ‘‘U.S. or USA’’ for the ‘‘United
States’’ are acceptable. The adjectival
form of the name of a country may be
used as proper notification of the
country(ies) of origin of imported
commodities provided the adjectival
form of the name does not appear with
other words so as to refer to a kind or
species of product. Symbols or flags
alone may not be used to denote country
of origin.
(f) State or regional label designations
are not acceptable in lieu of country of
origin labeling.
Recordkeeping
§ 60.400
Recordkeeping requirements.
(a) General. (1) All records must be
legible and may be maintained in either
electronic or hard copy formats. Due to
the variation in inventory and
accounting documentary systems,
various forms of documentation and
records will be acceptable.
(2) Upon request by USDA
representatives, suppliers and retailers
subject to this subpart shall make
available to USDA representatives,
records maintained in the normal course
of business that verify an origin claim
and method of production (wild and/or
farm-raised). Such records shall be
provided within 5 business days of the
request and may be maintained in any
location.
(b) Responsibilities of suppliers. (1)
Any person engaged in the business of
supplying a covered commodity to a
retailer, whether directly or indirectly,
must make available information to the
buyer about the country(ies) of origin
and method(s) of production (wild and/
or farm-raised), of the covered
commodity. This information may be
provided either on the product itself, on
the master shipping container, or in a
document that accompanies the product
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through retail sale provided that it
identifies the product and its
country(ies) of origin and method(s) of
production. In addition, the supplier of
a covered commodity that is responsible
for initiating a country(ies) of origin and
method(s) of production (wild and/or
farm-raised) claim must possess records
that are necessary to substantiate that
claim for a period of 1 year from the
date of the transaction. Producer
affidavits shall also be considered
acceptable records that suppliers may
utilize to initiate origin claims, provided
it is made by someone having first-hand
knowledge of the origin of the covered
commodity and identifies the covered
commodity unique to the transaction.
(2) Any intermediary supplier
handling a covered commodity that is
found to be designated incorrectly as to
the country of origin and/or method of
production (wild and/or farm-raised)
shall not be held liable for a violation
of the Act by reason of the conduct of
another if the intermediary supplier
relied on the designation provided by
the initiating supplier or other
intermediary supplier, unless the
intermediary supplier willfully
disregarded information establishing
that the country of origin and/or method
of production (wild and/or farm-raised)
declaration was false.
(3) Any person engaged in the
business of supplying a covered
commodity to a retailer, whether
directly or indirectly (i.e., including but
not limited to harvesters, producers,
distributors, handlers, and processors),
must maintain records to establish and
identify the immediate previous source
(if applicable) and immediate
subsequent recipient of a covered
commodity for a period of 1 year from
the date of the transaction.
(4) For an imported covered
commodity (as defined in § 60.200(f)),
the importer of record as determined by
U.S. Customs and Border Protection,
must ensure that records: provide clear
product tracking from the port of entry
into the United States to the immediate
subsequent recipient and accurately
reflect the country of origin and method
of production (wild and/or farm-raised)
of the item as identified in relevant CBP
entry documents and information
systems; and must maintain such
records for a period of 1 year from the
date of the transaction.
(c) Responsibilities of retailers. (1) In
providing the country of origin and
method of production (wild and/or
farm-raised) notification for a covered
commodity, in general, retailers are to
convey the origin and method of
production information provided to
them by their suppliers. Only if the
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retailer physically commingles a
covered commodity of different origins
and/or methods of production in
preparation for retail sale, whether in a
consumer-ready package or in a bulk
display (and not discretely packaged)
(i.e., full service fish case), can the
retailer initiate a multiple country of
origin and/or method of production
designation that reflects the actual
countries of origin and method of
production for the resulting covered
commodity.
(2) Records and other documentary
evidence relied upon at the point of sale
to establish a covered commodity’s
country(ies) of origin and designation of
wild and/or farm-raised must either be
maintained at the retail facility or at
another location for as long as the
product is on hand and provided to any
duly authorized representative of USDA
in accordance with § 60.400(a)(2). For
pre-labeled products, the label itself is
sufficient information on which the
retailer may rely to establish the
product’s origin and method(s) of
production (wild and/or farm-raised)
and no additional records documenting
origin and method of production
information are necessary.
(3) Records that identify the covered
commodity, the retail supplier, and for
products that are not pre-labeled, the
country of origin information and the
method(s) of production (wild and/or
farm-raised) must be maintained for a
period of 1 year from the date the
declaration is made at retail.
(4) Any retailer handling a covered
commodity that is found to be
designated incorrectly as to the country
of origin and/or the method of
production (wild and/or farm-raised)
shall not be held liable for a violation
of the Act by reason of the conduct of
another if the retailer relied on the
designation provided by the supplier,
unless the retailer willfully disregarded
information establishing that the
country of origin and/or method of
production declaration was false.
65.115
65.120
65.125
65.130
65.135
65.140
65.145
65.150
65.155
65.160
65.165
65.170
65.175
65.180
65.185
65.190
65.195
65.205
65.210
65.215
65.218
65.220
65.225
65.230
65.235
65.240
65.245
65.250
65.255
65.260
65.265
Subpart B—[Reserved]
§ 65.115
■
2. Part 65 is revised to read as follows:
PART 65—COUNTRY OF ORIGIN
LABELING OF BEEF, PORK, LAMB,
CHICKEN, GOAT MEAT, PERISHABLE
AGRICULTURAL COMMODITIES,
MACADAMIA NUTS, PECANS,
PEANUTS, AND GINSENG
Subpart A—General Provisions
Definitions
65.100 Act.
65.105 AMS.
65.110 Beef.
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Born.
Chicken.
Commingled covered commodities.
Consumer package.
Covered commodity.
Food service establishment.
Ginseng.
Goat.
Ground beef.
Ground chicken.
Ground goat.
Ground lamb.
Ground pork.
Imported for immediate slaughter.
Ingredient.
Lamb.
Legibly.
Perishable agricultural commodity.
Person.
Pork.
Pre-labeled.
Processed food item.
Produced.
Production step.
Raised.
Retailer.
Secretary.
Slaughter.
United States.
United States country of origin.
USDA.
Country of Origin Notification
65.300 Country of origin notification.
65.400 Labeling.
Recordkeeping
65.500 Recordkeeping requirements.
Subpart B—[Reserved]
Authority: 7 U.S.C. 1621 et seq.
Subpart A—General Provisions
Definitions
§ 65.100
Act.
Act means the Agricultural Marketing
Act of 1946, (7 U.S.C. 1621 et seq.).
§ 65.105
AMS.
AMS means the Agricultural
Marketing Service, United States
Department of Agriculture.
§ 65.110
Beef.
Beef means meat produced from
cattle, including veal.
Born.
Born in the case of chicken means
hatched from the egg.
§ 65.120
Chicken.
Chicken has the meaning given the
term in 9 CFR 381.170(a)(1).
§ 65.125 Commingled covered
commodities.
Commingled covered commodities
means covered commodities (of the
same type) presented for retail sale in a
consumer package that have been
prepared from raw material sources
having different origins.
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§ 65.130
Consumer package.
§ 65.170
Ground lamb.
§ 65.220
Consumer package means any
container or wrapping in which a
covered commodity is enclosed for the
delivery and/or display of such
commodity to retail purchasers.
Ground lamb means comminuted
lamb of skeletal origin that is produced
in conformance with all applicable Food
Safety and Inspection Service labeling
guidelines.
§ 65.135
§ 65.175
Covered commodity.
(a) Covered commodity means:
(1) Muscle cuts of beef, lamb, chicken,
goat, and pork;
(2) Ground beef, ground lamb, ground
chicken, ground goat, and ground pork;
(3) Perishable agricultural
commodities;
(4) Peanuts;
(5) Macadamia nuts;
(6) Pecans; and
(7) Ginseng.
(b) Covered commodities are excluded
from this part if the commodity is an
ingredient in a processed food item as
defined in § 65.220.
§ 65.140
Food service establishment.
Food service establishment means a
restaurant, cafeteria, lunch room, food
stand, saloon, tavern, bar, lounge, or
other similar facility operated as an
enterprise engaged in the business of
selling food to the public. Similar food
service facilities include salad bars,
delicatessens, and other food enterprises
located within retail establishments that
provide ready-to-eat foods that are
consumed either on or outside of the
retailer’s premises.
§ 65.145
Ginseng.
Goat.
Goat means meat produced from
goats.
§ 65.155
Ground beef.
Ground beef has the meaning given
that term in 9 CFR 319.15(a), i.e.,
chopped fresh and/or frozen beef with
or without seasoning and without the
addition of beef fat as such, and
containing no more than 30 percent fat,
and containing no added water,
phosphates, binders, or extenders, and
also includes products defined by the
term ‘‘hamburger’’ in 9 CFR 319.15(b).
§ 65.160
Ground chicken.
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Ground chicken means comminuted
chicken of skeletal origin that is
produced in conformance with all
applicable Food Safety and Inspection
Service labeling guidelines.
§ 65.165
Ground goat.
Ground goat means comminuted goat
of skeletal origin that is produced in
conformance with all applicable Food
Safety and Inspection Service labeling
guidelines.
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Ground pork means comminuted pork
of skeletal origin that is produced in
conformance with all applicable Food
Safety and Inspection Service labeling
guidelines.
§ 65.180
Imported for immediate slaughter.
Imported for immediate slaughter
means imported into the United States
for ‘‘immediate slaughter’’ as that term
is defined in 9 CFR 93.400, i.e.,
consignment directly from the port of
entry to a recognized slaughtering
establishment and slaughtered within 2
weeks from the date of entry.
§ 65.185
Ingredient.
Ingredient means a component either
in part or in full, of a finished retail food
product.
§ 65.190
Lamb.
Lamb means meat produced from
sheep.
§ 65.195
Legible.
Legible means text that can be easily
read.
§ 65.205 Perishable agricultural
commodity.
Ginseng means ginseng root of the
genus Panax.
§ 65.150
Ground pork.
Perishable agricultural commodity
means fresh and frozen fruits and
vegetables of every kind and character
that have not been manufactured into
articles of a different kind or character
and includes cherries in brine as
defined by the Secretary in accordance
with trade usages.
§ 65.210
Person.
§ 65.215
Pork.
Pork means meat produced from hogs.
§ 65.218
Pre-labeled.
Pre-labeled means a covered
commodity that has the commodity’s
country of origin and the name and
place of business of the manufacturer,
packer, or distributor on the covered
commodity itself, on the package in
which it is sold to the consumer, or on
the master shipping container. The
place of business information must
include at a minimum the city and state
or other acceptable locale designation.
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Processed food item.
Processed food item means a retail
item derived from a covered commodity
that has undergone specific processing
resulting in a change in the character of
the covered commodity, or that has been
combined with at least one other
covered commodity or other substantive
food component (e.g., chocolate,
breading, tomato sauce), except that the
addition of a component (such as water,
salt, or sugar) that enhances or
represents a further step in the
preparation of the product for
consumption, would not in itself result
in a processed food item. Specific
processing that results in a change in
the character of the covered commodity
includes cooking (e.g., frying, broiling,
grilling, boiling, steaming, baking,
roasting), curing (e.g., salt curing, sugar
curing, drying), smoking (hot or cold),
and restructuring (e.g., emulsifying and
extruding). Examples of items excluded
include teriyaki flavored pork loin,
roasted peanuts, breaded chicken
tenders, and fruit medley.
§ 65.225
Produced.
Produced in the case of a perishable
agricultural commodity, peanuts,
ginseng, pecans, and macadamia nuts
means harvested.
§ 65.230
Production step.
Production step means, in the case of
beef, pork, goat, chicken, and lamb,
born, raised, or slaughtered.
§ 65.235
Raised.
Raised means, in the case of beef,
pork, chicken, goat, and lamb, the
period of time from birth until slaughter
or in the case of animals imported for
immediate slaughter as defined in
§ 65.180, the period of time from birth
until date of entry into the United
States.
§ 65.240
Person means any individual,
partnership, corporation, association, or
other legal entity.
2705
Retailer.
Retailer means any person licensed as
a retailer under the Perishable
Agricultural Commodities Act of 1930
(7 U.S.C. 499a(b)).
§ 65.245
Secretary.
Secretary means the Secretary of
Agriculture of the United States or any
person to whom the Secretary’s
authority has been delegated.
§ 65.250
Slaughter.
Slaughter means the point in which a
livestock animal (including chicken) is
prepared into meat products (covered
commodities) for human consumption.
For purposes of labeling under this part,
the word harvested may be used in lieu
of slaughtered.
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§ 65.255
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United States.
United States means the 50 States, the
District of Columbia, the
Commonwealth of Puerto Rico, the U.S.
Virgin Islands, American Samoa, Guam,
the Northern Mariana Islands, and any
other Commonwealth, territory, or
possession of the United States.
§ 65.260
United States country of origin.
United States country of origin means
in the case of:
(a) Beef, pork, lamb, chicken, and
goat:
(1) From animals exclusively born,
raised, and slaughtered in the United
States;
(2) From animals born and raised in
Alaska or Hawaii and transported for a
period of not more than 60 days through
Canada to the United States and
slaughtered in the United States; or
(3) From animals present in the
United States on or before July 15, 2008,
and once present in the United States,
remained continuously in the United
States.
(b) Perishable agricultural
commodities, peanuts, ginseng, pecans,
and macadamia nuts: from products
produced in the United States.
§ 65.265
USDA.
USDA means the United States
Department of Agriculture.
Country of Origin Notification
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§ 65.300
Country of origin notification.
In providing notice of the country of
origin as required by the Act, the
following requirements shall be
followed by retailers:
(a) General. Labeling of covered
commodities offered for sale whether
individually, in a bulk bin, carton, crate,
barrel, cluster, or consumer package
must contain country of origin as set
forth in this regulation.
(b) Exemptions. Food service
establishments as defined in § 65.135
are exempt from labeling under this
subpart.
(c) Exclusions. A covered commodity
is excluded from this subpart if it is an
ingredient in a processed food item as
defined in § 65.220.
(d) Labeling Covered Commodities of
United States Origin. A covered
commodity may bear a declaration that
identifies the United States as the sole
country of origin at retail only if it meets
the definition of United States country
of origin as defined in § 65.260.
(e) Labeling Muscle Cut Covered
Commodities of Multiple Countries of
Origin that include the United States.
(1) For muscle cut covered commodities
derived from animals that were born in
Country X or (as applicable) Country Y,
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raised and slaughtered in the United
States, and were not derived from
animals imported for immediate
slaughter as defined in § 65.180, the
origin may be designated as Product of
the United States, Country X, and (as
applicable) Country Y.
(2) For muscle cut covered
commodities derived from animals
born, raised, and slaughtered in the U.S.
that are commingled during a
production day with muscle cut covered
commodities described in § 65.300(e)(1),
the origin may be designated as Product
of the United States, Country X, and (as
applicable) Country Y.
(3) If an animal was imported into the
United States for immediate slaughter as
defined in § 65.180, the origin of the
resulting meat products derived from
that animal shall be designated as
Product of Country X and the United
States.
(4) For muscle cut covered
commodities derived from animals that
are born in Country X or Country Y,
raised and slaughtered in the United
States, that are commingled during a
production day with muscle cut covered
commodities that are derived from
animals that are imported into the
United States for immediate slaughter as
defined in § 65.180, the origin may be
designated as Product of the United
States, Country X, and (as applicable)
Country Y. In each case of paragraphs
(e)(1), (e)(2), and (e)(4) of this section,
the countries may be listed in any order.
In addition, the origin declaration may
include more specific information
related to production steps provided
records to substantiate the claims are
maintained and the claim is consistent
with other applicable Federal legal
requirements.
(f) Labeling Imported Covered
Commodities. Imported covered
commodities for which origin has
already been established as defined by
this law (e.g., born, raised, and
slaughtered or produced) and for which
no production steps have occurred in
the United States, shall retain their
origin, as declared to U.S. Customs and
Border Protection at the time the
product entered the United States,
through retail sale.
(g) Labeling Commingled Covered
Commodities. In the case of perishable
agricultural commodities; peanuts;
pecans; ginseng; and macadamia nuts:
For imported covered commodities that
have not subsequently been
substantially transformed in the United
States that are commingled with
covered commodities sourced from a
different origin that have not been
substantially transformed (as
established by CBP) in the United
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States, and/or covered commodities of
United States origin, the declaration
shall indicate the countries of origin in
accordance with existing Federal legal
requirements.
(h) Labeling Ground Beef, Ground
Pork, Ground Lamb, Ground Goat, and
Ground Chicken. The declaration for
ground beef, ground pork, ground lamb,
ground goat, and ground chicken
covered commodities shall list all
countries of origin contained therein or
that may be reasonably contained
therein. In determining what is
considered reasonable, when a raw
material from a specific origin is not in
a processor’s inventory for more than 60
days, that country shall no longer be
included as a possible country of origin.
(i) Remotely Purchased Products. For
sales of a covered commodity in which
the customer purchases a covered
commodity prior to having an
opportunity to observe the final package
(e.g., Internet sales, home delivery sales,
etc.), the retailer may provide the
country of origin notification either on
the sales vehicle or at the time the
product is delivered to the consumer.
§ 65.400
Labeling.
(a) Country of origin declarations can
either be in the form of a placard, sign,
label, sticker, band, twist tie, pin tag, or
other format that allows consumers to
identify the country of origin. The
declaration of the country of origin of a
product may be in the form of a
statement such as ‘‘Product of USA,’’
‘‘Produce of the USA’’, or ‘‘Grown in
Mexico,’’ may only contain the name of
the country such as ‘‘USA’’ or
‘‘Mexico,’’ or may be in the form of a
check box provided it is in conformance
with other Federal labeling laws.
(b) The declaration of the country of
origin (e.g., placard, sign, label, sticker,
band, twist tie, pin tag, or other display)
must be legible and placed in a
conspicuous location, so as to render it
likely to be read and understood by a
customer under normal conditions of
purchase.
(c) The declaration of country of
origin may be typed, printed, or
handwritten provided it is in
conformance with other Federal labeling
laws and does not obscure other
labeling information required by other
Federal regulations.
(d) A bulk container (e.g., display
case, shipper, bin, carton, and barrel)
used at the retail level to present
product to consumers, may contain a
covered commodity from more than one
country of origin provided all possible
origins are listed.
(e) In general, country abbreviations
are not acceptable. Only those
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abbreviations approved for use under
Customs and Border Protection rules,
regulations, and policies, such as ‘‘U.K.’’
for ‘‘The United Kingdom of Great
Britain and Northern Ireland’’,
‘‘Luxemb’’ for Luxembourg, and ‘‘U.S.
or USA’’ for the ‘‘United States of
America’’ are acceptable. The adjectival
form of the name of a country may be
used as proper notification of the
country of origin of imported
commodities provided the adjectival
form of the name does not appear with
other words so as to refer to a kind or
species of product. Symbols or flags
alone may not be used to denote country
of origin.
(f) Domestic and imported perishable
agricultural commodities, peanuts,
pecans, macadamia nuts, and ginseng
may use State, regional, or locality label
designations in lieu of country of origin
labeling. Abbreviations may be used for
state, regional, or locality label
designations for these commodities
whether domestically harvested or
imported using official United States
Postal Service abbreviations or other
abbreviations approved by CBP.
Recordkeeping
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§ 65.500
Recordkeeping requirements.
(a) General. (1) All records must be
legible and may be maintained in either
electronic or hard copy formats. Due to
the variation in inventory and
accounting documentary systems,
various forms of documentation and
records will be acceptable.
(2) Upon request by USDA
representatives, suppliers and retailers
subject to this subpart shall make
available to USDA representatives,
records maintained in the normal course
of business that verify an origin claim.
Such records shall be provided within
5 business days of the request and may
be maintained in any location.
(b) Responsibilities of suppliers. (1)
Any person engaged in the business of
supplying a covered commodity to a
retailer, whether directly or indirectly,
must make available information to the
buyer about the country(ies) of origin of
the covered commodity. This
information may be provided either on
the product itself, on the master
shipping container, or in a document
that accompanies the product through
retail sale. In addition, the supplier of
a covered commodity that is responsible
for initiating a country(ies) of origin
claim, which in the case of beef, lamb,
chicken, goat, and pork is the slaughter
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facility, must possess records that are
necessary to substantiate that claim for
a period of 1 year from the date of the
transaction. For that purpose, packers
that slaughter animals that are tagged
with an 840 Animal Identification
Number device without the presence of
any additional accompanying marking
(i.e., ‘‘CAN’’ or ‘‘M’’) may use that
information as a basis for a U.S. origin
claim. Packers that slaughter animals
that are part of another country’s
recognized official system (e.g.,
Canadian official system, Mexico
official system) may also rely on the
presence of an official ear tag or other
approved device on which to base their
origin claims. Producer affidavits shall
also be considered acceptable records
that suppliers may utilize to initiate
origin claims, provided it is made by
someone having first-hand knowledge of
the origin of the covered commodity
and identifies the covered commodity
unique to the transaction. In the case of
cattle, producer affidavits may be based
on a visual inspection of the animal to
verify its origin. If no markings are
found that would indicate that the
animal is of foreign origin (i.e., ‘‘CAN’’
or ‘‘M’’), the animal may be considered
to be of U.S. origin.
(2) Any intermediary supplier
handling a covered commodity that is
found to be designated incorrectly as to
the country of origin shall not be held
liable for a violation of the Act by
reason of the conduct of another if the
intermediary supplier relied on the
designation provided by the initiating
supplier or other intermediary supplier,
unless the intermediary supplier
willfully disregarded information
establishing that the country of origin
declaration was false.
(3) Any person engaged in the
business of supplying a covered
commodity to a retailer, whether
directly or indirectly (i.e., including but
not limited to growers, distributors,
handlers, packers, and processors), must
maintain records to establish and
identify the immediate previous source
(if applicable) and immediate
subsequent recipient of a covered
commodity for a period of 1 year from
the date of the transaction.
(4) For an imported covered
commodity (as defined in § 65.300(f)),
the importer of record as determined by
CBP, must ensure that records: provide
clear product tracking from the port of
entry into the United States to the
immediate subsequent recipient and
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2707
accurately reflect the country of origin
of the item as identified in relevant CBP
entry documents and information
systems; and must maintain such
records for a period of 1 year from the
date of the transaction.
(c) Responsibilities of retailers. (1) In
providing the country of origin
notification for a covered commodity, in
general, retailers are to convey the
origin information provided by their
suppliers. Only if the retailer physically
commingles a covered commodity of
different origins in preparation for retail
sale, whether in a consumer-ready
package or in a bulk display (and not
discretely packaged) (i.e., full service
meat case), can the retailer initiate a
multiple country of origin designation
that reflects the actual countries of
origin for the resulting covered
commodity.
(2) Records and other documentary
evidence relied upon at the point of sale
to establish a covered commodity’s
country(ies) of origin must either be
maintained at the retail facility or at
another location for as long as the
product is on hand and provided to any
duly authorized representative of USDA
in accordance with § 65.500(a)(2). For
pre-labeled products, the label itself is
sufficient information on which the
retailer may rely to establish the
product’s origin and no additional
records documenting origin information
are necessary.
(3) Any retailer handling a covered
commodity that is found to be
designated incorrectly as to the country
of origin shall not be held liable for a
violation of the Act by reason of the
conduct of another if the retailer relied
on the designation provided by the
supplier, unless the retailer willfully
disregarded information establishing
that the country of origin declaration
was false.
(4) Records that identify the covered
commodity, the retail supplier, and for
products that are not pre-labeled, the
country of origin information must be
maintained for a period of 1 year from
the date the origin declaration is made
at retail.
Subpart B—[Reserved]
Dated: January 9, 2009.
James E. Link,
Administrator, Agricultural Marketing
Service.
[FR Doc. E9–600 Filed 1–12–09; 11:15 am]
BILLING CODE 3410–02–P
E:\FR\FM\15JAR2.SGM
15JAR2
Agencies
[Federal Register Volume 74, Number 10 (Thursday, January 15, 2009)]
[Rules and Regulations]
[Pages 2658-2707]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E9-600]
[[Page 2657]]
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Part II
Department of Agriculture
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Agricultural Marketing Service
7 CFR Parts 60 and 65
Mandatory Country of Origin Labeling of Beef, Pork, Lamb, Chicken, Goat
Meat, Wild and Farm-Raised Fish and Shellfish, Perishable Agricultural
Commodities, Peanuts, Pecans, Ginseng, and Macadamia Nuts; Final Rule
Federal Register / Vol. 74, No. 10 / Thursday, January 15, 2009 /
Rules and Regulations
[[Page 2658]]
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DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Parts 60 and 65
[Docket No. AMS-LS-07-0081]
RIN 0581-AC26
Mandatory Country of Origin Labeling of Beef, Pork, Lamb,
Chicken, Goat Meat, Wild and Farm-Raised Fish and Shellfish, Perishable
Agricultural Commodities, Peanuts, Pecans, Ginseng, and Macadamia Nuts
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Final rule.
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SUMMARY: The Farm Security and Rural Investment Act of 2002 (2002 Farm
Bill), the 2002 Supplemental Appropriations Act (2002 Appropriations),
and the Food, Conservation and Energy Act of 2008 (2008 Farm Bill)
amended the Agricultural Marketing Act of 1946 (Act) to require
retailers to notify their customers of the country of origin of covered
commodities. Covered commodities include muscle cuts of beef (including
veal), lamb, chicken, goat, and pork; ground beef, ground lamb, ground
chicken, ground goat, and ground pork; wild and farm-raised fish and
shellfish; perishable agricultural commodities; macadamia nuts; pecans;
ginseng; and peanuts. The implementation of mandatory country of origin
labeling (COOL) for all covered commodities, except wild and farm-
raised fish and shellfish, was delayed until September 30, 2008.
The 2008 Farm Bill contained a number of provisions that amended
the COOL provisions in the Act. These changes included the addition of
chicken, goat, macadamia nuts, pecans, and ginseng as covered
commodities, the addition of provisions for labeling products of
multiple origins, as well as a number of other changes. However, the
implementation date of September 30, 2008, was not changed by the 2008
Farm Bill. Therefore, in order to meet the September 30, 2008,
implementation date and to provide the newly affected industries the
opportunity to provide comments prior to issuing a final rule, on
August 1, 2008, the Department published an interim final rule with a
request for comments for all of the covered commodities other than wild
and farm-raised fish and shellfish. The Agency is issuing this final
rule for all covered commodities. This final rule contains definitions,
the requirements for consumer notification and product marking, and the
recordkeeping responsibilities of both retailers and suppliers for
covered commodities.
DATES: This final rule is effective March 16, 2009.
FOR FURTHER INFORMATION CONTACT: Erin Morris, Associate Deputy
Administrator, Poultry Programs, AMS, USDA, by telephone on 202-720-
5131, or via e-mail at: erin.morris@usda.gov.
SUPPLEMENTARY INFORMATION: The information that follows has been
divided into three sections. The first section provides background
information about this final rule. The second section provides a
discussion of the rule's requirements, including a summary of changes
from the October 5, 2004, interim final rule for fish and shellfish and
the August 1, 2008, interim final rule for the remaining covered
commodities as well as a summary of the comments received in response
to the relevant prior requests for comments associated with this
rulemaking and the Agency's responses to these comments. The prior
requests for comments include: The interim final rule for fish and
shellfish published in the October 5, 2004, Federal Register (69 FR
59708); the reopening of the comment period (for costs and benefits)
for the interim final rule that was published in the November 27, 2006,
Federal Register (71 FR 68431); the reopening of the comment period for
all aspects of the interim final rule that was published in the June
20, 2007, Federal Register (72 FR 33851); and the interim final rule
for the remaining covered commodities that was published in the August
1, 2008, Federal Register (73 FR 45106). The last section provides for
the required impact analyses including the Regulatory Flexibility Act,
the Paperwork Reduction Act, Civil Rights Analysis, and the relevant
Executive Orders.
I. Background
Prior Documents in This Proceeding
This final rule is issued pursuant to the 2002 Farm Bill, the 2002
Appropriations, and the 2008 Farm Bill, which amended the Act to
require retailers to notify their customers of the origin of covered
commodities. In addition, the FY 2004 Consolidated Appropriations Act
(Pub. L. 108-199) delayed the implementation of mandatory COOL for all
covered commodities except wild and farm-raised fish and shellfish
until September 30, 2006. The Agriculture, Rural Development, Food and
Drug Administration, and Related Agencies Appropriations Act of 2006
(Pub. L. 109-97) delayed the applicability of mandatory COOL for all
covered commodities except wild and farm-raised fish and shellfish
until September 30, 2008.
On October 11, 2002, AMS published Guidelines for the Interim
Voluntary Country of Origin Labeling of Beef, Lamb, Pork, Fish,
Perishable Agricultural Commodities, and Peanuts (67 FR 63367)
providing interested parties with 180 days to comment on the utility of
the voluntary guidelines.
On November 21, 2002, AMS published a notice requesting emergency
approval of a new information collection (67 FR 70205) providing
interested parties with a 60-day period to comment on AMS' burden
estimates associated with the recordkeeping requirements as required by
the Paperwork Reduction Act of 1995 (PRA). On January 22, 2003, AMS
published a notice extending this comment period (68 FR 3006) an
additional 30 days.
On October 30, 2003, AMS published the proposed rule for the
mandatory COOL program (68 FR 61944) with a 60-day comment period. On
December 22, 2003, AMS published a notice extending the comment period
(68 FR 71039) an additional 60 days. On June 20, 2007, AMS reopened the
comment period for the proposed rule for all covered commodities (72 FR
33917).
On October 5, 2004, AMS published the interim final rule for fish
and shellfish (69 FR 59708) with a 90-day comment period. On December
28, 2004, AMS published a notice extending the comment period (69 FR
77609) an additional 60 days. On November 27, 2006, the comment period
was reopened on the costs and benefits aspects of the interim final
rule (71 FR 68431). On June 20, 2007, the comment period was reopened
for all aspects of the interim final rule (72 FR 33851).
On August 1, 2008, AMS published an interim final rule for covered
commodities other than fish and shellfish (73 FR 45106) with a 60-day
comment period.
II. Summary of Changes From the Interim Final Rules
Definitions
In the regulatory text for fish and shellfish (7 CFR part 60), a
definition for ``commingled covered commodities'' has been added for
clarity and to conform to the regulatory text for the other covered
commodities.
In the regulatory text for the remaining covered commodities (7 CFR
part 65), the definition of ``ground beef'' has been modified in
response to
[[Page 2659]]
comments. Under this final rule, the term ``ground beef'' has the
meaning given that term in 9 CFR Sec. 319.15(a), i.e., chopped fresh
and/or frozen beef with or without seasoning and without the addition
of beef fat as such, and containing no more than 30 percent fat, and
containing no added water, phosphates, binders, or extenders, and also
includes products defined by the term ``hamburger'' in 9 CFR 319.15(b).
A full explanation of this change is discussed in the Comments and
Responses section.
In 7 CFR part 65, the definition of ``lamb'' has been modified in
response to comments to include mutton. Under this final rule, the term
``lamb'' means meat produced from sheep.
In 7 CFR part 65, the definition of ``NAIS-compliant system'' has
been deleted in response to comments received as it is no longer
needed.
A definition of ``pre-labeled'' has been added to both 7 CFR part
60 and 7 CFR part 65 for clarity in response to comments received.
Under this final rule, the term ``pre-labeled'' means a covered
commodity that has the commodity's country of origin, and, as
applicable, method of production information, and the name and place of
business of the manufacturer, packer, or distributor on the covered
commodity itself, on the package in which it is sold to the consumer,
or on the master shipping container. The place of business information
must include at a minimum the city and state or other acceptable locale
designation.
In 7 CFR part 65, the definition of ``produced'' has been modified
for clarity in response to comments. Under this final rule, the term
``produced'' in the case of perishable agricultural commodities,
peanuts, ginseng, pecans, and macadamia nuts means harvested.
Country of Origin Notification
Labeling Covered Commodities of United States Origin
The August 1, 2008, interim final rule contained an express
provision allowing U.S. origin covered commodities to be further
processed or handled in a foreign country and retain their U.S. origin.
The Agency received numerous comments requesting further clarification
of this provision as well as comments requesting that it be deleted.
Accordingly, under this final rule, this provision has been deleted. To
the extent that it is allowed under existing Customs and Border
Protection (CBP) and Food Safety and Inspection Service (FSIS)
regulations, U.S. origin covered commodities may still be eligible to
bear a U.S. origin declaration if they are processed in another country
such that a substantial transformation (as determined by CBP) does not
occur. In addition, to the extent that additional information about the
production steps that occurred in the U.S. is permitted under existing
Federal regulations (e.g., CBP, FSIS), nothing in this final rule
precludes such information from being included. A full explanation of
this change is discussed in the Comments and Responses section.
Country of Origin Notification for Muscle Cuts
Under the August 1, 2008, interim final rule, if an animal was
born, raised, and/or slaughtered in the United States and was not
imported for immediate slaughter as defined in Sec. 65.180, the origin
of the resulting meat products derived from that animal could have been
designated as Product of the United States, Country X, and/or (as
applicable) Country Y, where Country X and Country Y represent the
actual or possible countries of foreign origin.
During the comment period, the Agency received extensive feedback
from livestock producers, members of Congress, and other interested
parties expressing concern about the provision in the interim final
rule that allowed U.S. origin product to be labeled with a mixed origin
label. It was never the intent of the Agency for the majority of
product eligible to bear a U.S. origin declaration to bear a multiple
origin designation. The Agency made additional modifications for
clarity.
Under this final rule, for muscle cut covered commodities derived
from animals that were born in Country X or (as applicable) Country Y,
raised and slaughtered in the United States, and were not derived from
animals imported for immediate slaughter as defined in Sec. 65.180,
the origin may be designated as Product of the U.S., Country X, and (as
applicable) Country Y.
For muscle cut covered commodities derived from animals born,
raised, and slaughtered in the U.S. that are commingled during a
production day with muscle cut covered commodities derived from animals
that were raised and slaughtered in the United States, and were not
derived from animals imported for immediate slaughter as defined in
Sec. 65.180, the origin may be designated, for example, as Product of
the United States, Country X, and (as applicable) Country Y.
For muscle cut covered commodities derived from animals that are
born in Country X or Country Y, raised and slaughtered in the United
States, that are commingled during a production day with muscle cut
covered commodities that are derived from animals that are imported
into the United States for immediate slaughter as defined in Sec.
65.180, the origin may be designated as Product of the United States,
Country X, and (as applicable) Country Y.
In all of the cases above, the countries of origin may be listed in
any order. In addition, if animals are raised in another country and
the United States, provided the animals are not imported for immediate
slaughter as defined in Sec. 65.180, the raising that occurs in the
United States takes precedence over the minimal raising that occurred
in the animal's country of birth.
A full explanation of these changes is discussed in the Comments
and Responses section.
Markings
Under the October 5, 2004, interim final rule for fish and
shellfish and the August 1, 2008, interim final rule for the remaining
covered commodities, only those abbreviations approved for use under
CBP rules, regulations, and policies were acceptable. The 2008 Farm
Bill and the August 1, 2008, interim final rule expressly authorized
the use of State, regional, or locality label designations in lieu of
country of origin for perishable agricultural commodities, peanuts,
pecans, ginseng, and macadamia nuts. In response to comments received,
under this final rule, abbreviations may be used for state, regional,
or locality label designations for these commodities whether
domestically harvested or imported using official United States Postal
Service abbreviations or other abbreviations approved by CBP. A full
explanation of this change is discussed in the Comments and Responses
section.
Recordkeeping
The 2008 Farm Bill made changes to the recordkeeping provisions of
the Act. Specifically, the 2008 Farm Bill states that records
maintained in the course of the normal conduct of the business of such
person, including animal health papers, import or customs documents, or
producer affidavits, may serve as such verification. Under the 2008
Farm Bill, the Secretary is prohibited from requiring the maintenance
of additional records other than those maintained in the normal conduct
of business. In addition to the changes made as a result of the 2008
Farm Bill, other changes were made in the August 1, 2008, interim final
rule to reduce the recordkeeping burden. Further changes are being made
in this final rule in response to comments received.
[[Page 2660]]
For retailers, this rule requires records and other documentary
evidence relied upon at the point of sale by the retailer to establish
a covered commodity's country(ies) of origin and method of production
(wild and/or farm-raised), as applicable, to be either maintained at
the retail facility or at another location for as long as the product
is on hand and provided to any duly authorized representative of USDA,
upon request, within 5 business days of the request. For pre-labeled
products, the label itself is sufficient information on which the
retailer may rely to establish the product's origin and method of
production, as applicable, and no additional records documenting origin
and method of production information are necessary. Under the August 1,
2008, interim final rule, retailers were required to maintain these
records for a period of 1 year.
Under this final rule, upon request by USDA representatives,
suppliers and retailers shall make available to USDA representatives,
records maintained in the normal course of business that verify an
origin and method of production (wild and/or farm-raised) claim, as
applicable. Such records shall be provided within 5 business days of
the request and may be kept in any location.
Under this final rule, producer affidavits shall also be considered
acceptable records that suppliers may utilize to initiate origin claims
for all covered commodities, provided it is made by someone having
first-hand knowledge of the origin of the covered commodity and
identifies the covered commodity unique to the transaction.
Responsibilities of Retailers and Suppliers
With regard to the ``safe harbor'' language that was contained in
the October 30, 2003, proposed rule and the October 5, 2004, interim
final rule, which allowed retailers and suppliers to rely on the
information provided unless they could have been reasonably expected to
have knowledge otherwise, based on comments received, similar ``safe
harbor'' language has been included in this final rule. A complete
discussion is contained in the Comments and Responses section of this
final rule.
With regard to the recordkeeping provision concerning livestock
that are part of a NAIS-compliant system, in response to comments
received, the Agency has clarified that packers who slaughter animals
that are tagged with an 840 Animal Identification Number device without
the presence of any additional accompanying marking indicating the
origin as being a country other than the U.S. (i.e., ``CAN'' or ``M'')
may use that information as a basis for a U.S. origin claim. In
addition, packers that slaughter animals that are part of another
country's recognized official system (e.g. Canadian official system,
Mexico official system) may also rely on the presence of an official
ear tag or other approved device on which to base their origin claims.
Highlights of This Final Rule
Covered Commodities
As defined in the statute, the term ``covered commodity'' includes:
Muscle cuts of beef, lamb, pork, chicken, and goat; ground beef, ground
lamb, ground pork, ground chicken, and ground goat; wild and farm-
raised fish and shellfish; perishable agricultural commodities (fresh
and frozen fruits and vegetables); peanuts; pecans; ginseng; and
macadamia nuts.
Exemption for Food Service Establishments
Under the statute and therefore this final rule, food service
establishments are exempt from COOL labeling requirements. Food service
establishments are restaurants, cafeterias, lunch rooms, food stands,
saloons, taverns, bars, lounges, or other similar facilities operated
as an enterprise engaged in the business of selling food to the public.
Similar food service facilities include salad bars, delicatessens, meal
preparation stations in which the retailer sets out ingredients for
different meals and consumers assemble the ingredients into meals to
take home, and other food enterprises located within retail
establishments that provide ready-to-eat foods that are consumed either
on or outside of the retailer's premises.
Exclusion for Ingredient in a Processed Food Item
Items are excluded from labeling under this regulation when a
covered commodity is an ingredient in a processed food item. Under this
final rule, a ``processed food item'' is defined as: A retail item
derived from a covered commodity that has undergone specific processing
resulting in a change in the character of the covered commodity, or
that has been combined with at least one other covered commodity or
other substantive food component (e.g., chocolate, breading, tomato
sauce), except that the addition of a component (such as water, salt,
or sugar) that enhances or represents a further step in the preparation
of the product for consumption, would not in itself result in a
processed food item. Specific processing that results in a change in
the character of the covered commodity includes cooking (e.g., frying,
broiling, grilling, boiling, steaming, baking, roasting), curing (e.g.,
salt curing, sugar curing, drying), smoking (cold or hot), and
restructuring (e.g., emulsifying and extruding).
With regard to determining what is considered an ``other covered
commodity'' with respect to fruits and vegetables, the Agency will
generally rely on U.S. Grade Standards for fruits and vegetables to
make the distinction of whether or not the retail item is a combination
of ``other covered commodities''. For example, different colored sweet
peppers combined in a package will require country of origin
notification because there is one U.S. Grade Standard for sweet
peppers, regardless of the color. As another example, there are
separate U.S. Grade Standards for iceberg lettuce and romaine lettuce.
Therefore, this type of salad mix will not be required to be labeled
with country of origin information. While the Agency previously used
this example in the preamble of the August 1, 2008, interim final rule
and concluded that such a salad mix would be subject to COOL, the
Agency now believes the use of U.S. Grade Standards in determining when
a perishable retail item is considered a processed food item provides a
bright line to the industry and is an easy and straightforward approach
as regulated entities are already familiar with U.S. Grade Standards.
There are limited exceptions to this policy. One exception occurs
when there are different grade standards for the same commodity based
on the region of production. For example, although there are separate
grade standards for oranges from Florida, Texas, and California/
Arizona, combining oranges from these different regions would not be
considered combining ``other covered commodities'' and therefore, a
container with oranges from Texas and Florida is required to be labeled
with country of origin information.
As examples of processing steps that are considered to further
prepare product for consumption, meat products that have been needle-
tenderized or chemically tenderized using papain or other similar
additive are not considered processed food items. Likewise, meat
products that have been injected with sodium phosphate or other similar
solution are also not considered processed food items as the solution
has not changed the character of the covered commodity. In contrast,
meat products that have been marinated with a particular flavor such as
lemon-
[[Page 2661]]
pepper, Cajun, etc. have been changed in character and thus are
considered processed food items.
While the definition of a processed food item does exclude a number
of products from labeling under the COOL program, many imported items
are still required to be marked with country of origin information
under the Tariff Act of 1930 (19 U.S.C. 1304) (Tariff Act). For
example, while a bag of frozen peas and carrots is considered a
processed food item under this final rule, if the peas and carrots are
of foreign origin, the Tariff Act requires that the country of origin
information be marked on the bag. Likewise, while roasted peanuts,
pecans, and macadamia nuts are also considered processed food items
under this final rule, under the Tariff Act, if the nuts are of foreign
origin, the country of origin information must be indicated to the
ultimate purchaser. This also holds true for a variety of fish and
shellfish items. For example, salmon imported from Chile that is smoked
in the United States as well as shrimp imported from Thailand that is
cooked in the United States are also required to be labeled with
country of origin information under the Tariff Act. In addition, items
such as marinated lamb loins that are imported in consumer-ready
packages would also be required to be labeled with country of origin
information as both CBP and FSIS regulations require meat that is
imported in consumer-ready packages to be labeled with origin
information on the package.
Examples of items excluded from country of origin labeling include
teriyaki flavored pork loin, meatloaf, roasted peanuts, breaded chicken
tenders, breaded fish sticks, flank steak with portabella stuffing,
steakhouse sirloin kabobs with vegetables, cooked and smoked meats,
blue cheese angus burgers, cured hams, bacon, corned beef briskets,
prosciutto rolled in mozzarella cheese, a salad that contains iceberg
and romaine lettuce, a fruit cup that contains cantaloupe, watermelon,
and honeydew, mixed vegetables, and a salad mix that contains lettuce
and carrots and/or salad dressing.
Labeling Covered Commodities of United States Origin
The law prescribes specific criteria that must be met for a covered
commodity to bear a ``United States country of origin'' declaration.
Therefore, covered commodities may be labeled as having a United States
origin if the following specific requirements are met:
(a) Beef, pork, lamb, chicken, and goat--covered commodities must
be derived from animals exclusively born, raised, and slaughtered in
the United States; from animals born and raised in Alaska or Hawaii and
transported for a period of time not more than 60 days through Canada
to the United States and slaughtered in the United States; or from
animals present in the United States on or before July 15, 2008, and
once present in the United States, remained continuously in the United
States.
(b) Perishable agricultural commodities, peanuts, pecans, ginseng,
and macadamia nuts--covered commodities must be from products
exclusively produced in the United States.
(c) Farm-raised fish and shellfish--covered commodities must be
derived exclusively from fish or shellfish hatched, raised, harvested,
and processed in the United States, and that has not undergone a
substantial transformation (as established by CBP) outside of the
United States.
(d) Wild fish and shellfish--covered commodities must be derived
exclusively from fish or shellfish either harvested in the waters of
the United States or by a U.S. flagged vessel and processed in the
United States or aboard a U.S. flagged vessel, and that has not
undergone a substantial transformation (as established by CBP) outside
of the United States.
Labeling Country of Origin for Imported Products
Under this final rule, a fish or shellfish imported covered
commodity shall retain its origin as declared to CBP at the time the
product enters the United States, through retail sale, provided it has
not undergone a substantial transformation (as established by CBP) in
the United States. Similarly, for the other covered commodities, an
imported covered commodity for which origin has already been
established as defined by the Act (e.g., born, raised, slaughtered or
harvested) and for which no production steps have occurred in the
United States shall retain its origin as declared to CBP at the time
the product enters the United States, through retail sale.
Covered commodities imported in consumer-ready packages are
currently required to bear a country of origin declaration on each
individual package under the Tariff Act. This final rule does not
change these requirements.
Labeling Fish and Shellfish Imported Products That Have Been
Substantially Transformed in the United States
Under this final rule, in the case of wild fish and shellfish, if a
covered commodity was imported from country X and substantially
transformed (as established by CBP) in the United States or aboard a
U.S. flagged vessel, the product shall be labeled at retail as ``From
[country X], processed in the United States.'' Alternatively, the
product may be labeled as ``Product of country X and the United
States''. The covered commodity must also be labeled to indicate that
it was derived from wild fish or shellfish.
In the case of farm-raised fish, if a covered commodity was
imported from country X at any stage of production and substantially
transformed (as established by CBP) in the United States, the product
shall be labeled at retail as ``From [country X], processed in the
United States.'' Alternatively, the product may be labeled as ``Product
of country X and the United States''. The covered commodity shall also
be labeled to indicate that it was derived from farm-raised fish or
shellfish.
Labeling Muscle Cut Covered Commodities of Multiple Countries of Origin
(That Includes the United States)
Under this final rule, for muscle cut covered commodities derived
from animals that were born in Country X or (as applicable) Country Y,
raised and slaughtered in the United States, and were not derived from
animals imported for immediate slaughter as defined in Sec. 65.180,
the origin may be designated, for example, as Product of the U.S.,
County X, and (as applicable) Country Y. The countries of origin may be
listed in any order.
For muscle cut covered commodities derived from animals born,
raised, and slaughtered in the U.S. that are commingled during a
production day with muscle cut covered commodities derived from animals
that were raised and slaughtered in the United States, and were not
derived from animals imported for immediate slaughter as defined in
Sec. 65.180, the origin may be designated as, for example, Product of
the United States, Country X, and (as applicable) Country Y. The
countries of origin may be listed in any order.
If an animal was imported into the United States for immediate
slaughter as defined in Sec. 65.180, the origin of the resulting meat
products derived from that animal shall be designated as Product of
Country X and the United States.
For muscle cut covered commodities derived from animals that are
born in Country X or Country Y, raised and slaughtered in the United
States, that are commingled during a production day with muscle cut
covered commodities that are derived from animals that are imported
into the
[[Page 2662]]
United States for immediate slaughter as defined in Sec. 65.180, the
origin may be designated as Product of the United States, Country X,
and (as applicable) Country Y. The countries of origin may be listed in
any order.
In all cases above, the origin declaration may include more
specific information related to production steps provided records to
substantiate the claims are maintained and the claim is consistent with
other applicable Federal legal requirements. In addition, if animals
are raised in another country and the United States, provided the
animals are not imported for immediate slaughter as defined in Sec.
65.180, the raising that occurs in the United States takes precedence
over the minimal raising that occurred in the animal's country of
birth.
With regard to the commingling of meat of different origin
categories, the Agency has received comments requesting that the Agency
provide additional clarification on how commingled meat products can be
labeled. Under this final rule, it is permissible to commingle meat
derived from animals imported for immediate slaughter with meat derived
from mixed origin animals and label it as Product of U.S., Canada. It
is also permissible to commingle meat derived from animals imported for
immediate slaughter with meat of mixed origin and label it as category
C (product imported for immediate slaughter, i.e., Product of Canada,
U.S.). Further, the declaration for meat derived from mixed origin
animals may list the countries of origin in any order (e.g., Product of
U.S., Canada or Product of Canada, U.S.).
Labeling Commingled Covered Commodities
In this final rule, a commingled covered commodity is defined as a
single type of covered commodity (e.g., frozen peas, shrimp), presented
for retail sale in a consumer package, that has been prepared from raw
material sources having different origins. Further, a commingled
covered commodity does not include meat products. If the retail product
contains two different types of covered commodities (e.g., peas and
carrots), it is considered a processed food item and is not subject to
mandatory COOL.
In the case of perishable agricultural commodities, wild and farm-
raised fish and shellfish, peanuts, pecans, ginseng, and macadamia
nuts, for imported covered commodities that have not subsequently been
substantially transformed in the United States that are commingled with
commodities having different origins, the declaration shall indicate
the countries of origin for all covered commodities in accordance with
CBP marking regulations (19 CFR part 134). For example, a bag of frozen
peas that were sourced from France and India is currently required
under CBP regulations to be marked with that origin information on the
package.
In the case of wild and farm-raised fish and shellfish covered
commodities, when the retail product contains imported covered
commodities that have subsequently undergone substantial transformation
in the United States are commingled with other imported covered
commodities that have subsequently undergone substantial transformation
in the United States (either prior to or following substantial
transformation in the United States) and/or U.S. origin covered
commodities, the declaration shall indicate the countries of origin
contained therein or that may be contained therein.
Defining Country of Origin for Ground Meat Products
The law states that the origin declaration for ground beef, ground
pork, ground lamb, ground goat, and ground chicken covered commodities
shall list the countries of origin contained therein or shall list the
reasonably possible countries of origin. Therefore, under this final
rule, when a raw material from a specific origin is not in a
processor's inventory for more than 60 days, the country shall no
longer be included as a possible country of origin. This does not mean
that labels must change every 60 days. Labels containing the applicable
countries (e.g., Country x, y, z) may extend beyond a given 60-day
period depending on how long raw materials from those countries are
actually in inventory. If a country of origin is utilized as a raw
material source in the production of ground beef, it must be listed on
the label. The 60-day in inventory allowance speaks only to when
countries may no longer be listed. The 60-day inventory allowance is an
allowance for the Agency' enforcement purposes for when the Agency
would deem ground meat products as no longer accurately labeled. In the
event of a supplier audit by USDA, records kept in the normal course of
business should provide the information necessary to verify the origin
claim.
Remotely Purchased Products
For sales of a covered commodity in which the customer purchases a
covered commodity prior to having an opportunity to observe the final
package (e.g., Internet sales, home delivery sales, etc.) the retailer
may provide the country of origin and method of production information
(wild and/or farm-raised), as applicable, either on the sales vehicle
or at the time the product is delivered to the consumer.
Markings
Under this final rule, the country of origin declaration and method
of production (wild and/or farm-raised) designation, as applicable, may
be provided to consumers by means of a label, placard, sign, stamp,
band, twist tie, pin tag, or other clear and visible sign on the
covered commodity or on the package, display, holding unit, or bin
containing the commodity at the final point of sale to consumers. The
country of origin declaration and method of production (wild and/or
farm-raised) designation may be combined or made separately.
With respect to the production designation, various forms of the
production designation are acceptable, including ``wild caught,''
``wild,'' ``farm-raised,'' ``farmed,'' or a combination of these terms
for products that contain both wild and farm-raised fish or shellfish
provided it can be readily understood by the consumer and is in
conformance with other Federal labeling laws. Designations such as
``ocean caught,'' ``caught at sea'', ``line caught,'' ``cultivated,''
or ``cultured'' do not meet the requirements of this regulation.
Alternatively, the method of production (wild and/or farm-raised)
designation may also be in the form of a check box.
In general, country abbreviations are not acceptable. Only those
abbreviations approved for use under CBP rules, regulations, and
policies, such as ``U.K.'' for ``The United Kingdom of Great Britain
and Northern Ireland'', ``Luxemb'' for Luxembourg, and ``U.S.'' or
``USA'' for the ``United States of America'' are acceptable. The Agency
is aware of a few additional abbreviations allowed by CBP such as
``Holland'' for The Netherlands and has posted this information on the
COOL Web site.
The declaration of the country of origin of a product may be in the
form of a statement such as ``Product of USA,'' ``Produce of the USA'',
or ``Harvested in Mexico''; may only contain the name of the country
such as ``USA'' or ``Mexico''; or may be in the form of a check box
provided it is in conformance with CBP marking regulations and other
Federal labeling laws (i.e., FDA, FSIS). For example, CBP marking
regulations (19 CFR part 134) specifically require the use of the words
``product of'' in certain circumstances. The adjectival form of the
name of a country may be used as proper
[[Page 2663]]
notification of the country of origin of imported commodities provided
the adjectival form of the name does not appear with other words so as
to refer to a kind or species of product. Symbols or flags alone may
not be used to denote country of origin. The labeling requirements
under this rule do not supersede any existing Federal legal
requirements, unless otherwise specified, and any country of origin or
method of production (wild and/or farm-raised) designation, as
applicable, must not obscure or intervene with other labeling
information required by existing regulatory requirements.
For domestic and imported perishable agricultural commodities,
macadamia nuts, peanuts, pecans, and ginseng, State, regional, or
locality label designations are acceptable in lieu of country of origin
labeling. Such designations must be nationally distinct. For example,
Rio Grande Valley would not be an acceptable designation because
consumer would not know whether the country of origin was the U.S. or
Mexico. Abbreviations may be used for state, regional, or locality
label designations for these commodities whether domestically harvested
or imported using official United States Postal Service abbreviations
or other abbreviations approved by CBP.
With regard to the use of established State marketing programs such
as ``California Grown'', ``Go TEXAN'', ``Jersey Fresh'', etc., these
programs may be used for COOL notification purposes provided they meet
the requirements to bear a U.S. origin declaration as specified in this
final rule.
In order to provide the industry with as much flexibility as
possible, this rule does not contain specific requirements as to the
exact placement or size of the country of origin or method of
production (wild and/or farm-raised) declaration. However, such
declarations must be legible and conspicuous, and allow consumers to
find the country(ies) of origin and method of production, as
applicable, easily and read them without strain when making their
purchases, and provided that existing Federal labeling requirements
must be followed. For example, the country of origin declaration may be
located on the information panel of a package of frozen produce as
consumers are familiar with such location for displaying nutritional
and other required information. Likewise, in the case of store overwrap
and other similar type products, which is the type of packaging used
for fresh meat and poultry products, the information panel would also
be an acceptable location for the origin declaration and method of
production (wild and/or farm-raised) designation, as applicable, as
this is a location that is currently utilized for providing other
Federally-mandated labeling information (i.e., safe handling
instructions, nutrition facts, and ingredients statement). However, to
the extent practicable, the Agency encourages retailers and suppliers
to place this information on the front of these types of packages, also
known as the principal display panel, so it will be readily apparent to
consumers.
With respect to the use of signage for bulk displays for meat
covered commodities, the Agency has observed that a vast majority of
retailers are utilizing one sign for either the entire meat case or for
an entire commodity type (i.e., chicken) to provide the country of
origin notification. While the statute and this regulation provide
flexibility in how country of origin information can be provided, the
Agency believes that the use of such signage could potentially be false
or misleading to consumers. For example, frequently display cases also
contain noncovered meat commodities for which no origin information has
been provided to the retailer. Thus a sign that states, ``all of our
beef products are of U.S. origin'' may not be completely accurate and
may be in violation of other Federal laws, regulations, and policies
that have truth in labeling provisions such as the Federal Meat
Inspection Act, the Federal Trade Commission's ``Made in the USA''
policies, and the Federal Food, Drug, and Cosmetic Act. The Agency
encourages retailers to review signage that they have used in the
implementation of the fish and shellfish program for alternative
acceptable methods of providing COOL information.
With regard to the provision in both the interim final rule for
fish and shellfish and the interim final rule for the remaining covered
commodities concerning bulk containers that allows the bulk container
to contain a covered commodity from more than one country of origin,
under this final rule, it remains permissible provided all possible
origins are listed. For example, if a retailer puts apples from the
U.S. and New Zealand in a bulk bin, the sign for the bin should list
both the U.S. and New Zealand. If the retailer has apples in the store
from New Zealand, but has not added these apples to the bulk bin, it
would not be permissible to have New Zealand on the sign. Likewise in
the case of fish, if a retailer has salmon from both the U.S. and Chile
in the back of the store, but has only put out for display salmon from
Chile, the country of origin designation should only list Chile. It
would not be permissible to list both the U.S. and Chile at that time
because it is not possible that the display contains salmon of U.S.
origin.
Recordkeeping Requirements and Responsibilities
The law states that the Secretary may conduct an audit of any
person that prepares, stores, handles, or distributes a covered
commodity for retail sale to verify compliance. As such, records
maintained in the normal course of business that verify origin and
method of production (wild and/or farm-raised) declarations, as
applicable, are necessary in order to provide retailers with credible
information on which to base origin and method of production
declarations.
Under this final rule, any person engaged in the business of
supplying a covered commodity to a retailer, whether directly or
indirectly (i.e., growers, distributors, handlers, packers, and
processors, etc.), must make available information to the subsequent
purchaser about the country(ies) of origin and method of production, as
applicable, of the covered commodity. This information may be provided
either on the product itself, on the master shipping container, or in a
document that accompanies the product through retail sale provided it
identifies the product and its country(ies) of origin and method of
production, as applicable.
Any person engaged in the business of supplying a covered commodity
to a retailer, whether directly or indirectly, must maintain records to
establish and identify the immediate previous source (if applicable)
and immediate subsequent recipient of a covered commodity for a period
of 1 year from the date of the transaction.
In addition, the supplier of a covered commodity that is
responsible for initiating a country of origin and, as applicable,
method of production declaration, must possess records that are
necessary to substantiate that claim for a period of 1 year from the
date of the transaction. In an effort to reduce the recordkeeping
burden associated with COOL, for that purpose, packers that slaughter
animals that are tagged with an 840 Animal Identification Number device
without the presence of any additional accompanying marking indicating
the origin as being a country other than the U.S. (i.e., ``CAN'' or
``M'') may use that information as a basis for a U.S. origin claim. In
addition, packers that slaughter animals that are part of another
country's recognized official system (e.g., Canadian official system,
[[Page 2664]]
Mexico official system) may also rely on the presence of an official
ear tag or other approved device on which to base their origin claims.
Producer affidavits shall also be considered acceptable records that
suppliers may utilize to initiate origin claims, provided it is made by
someone having first-hand knowledge of the origin of the covered
commodity and identifies the covered commodity unique to the
transaction.
Under this final rule, any intermediary supplier handling a covered
commodity that is found to be designated incorrectly as to the country
of origin and/or method of production, as applicable, shall not be held
liable for a violation of the Act by reason of the conduct of another
if the intermediary supplier relied on the designation provided by the
initiating supplier or other intermediary supplier, unless the
intermediary supplier willfully disregarded information establishing
that the country of origin and/or method of production, as applicable,
was false.
For an imported covered commodity, the importer of record as
determined by CBP, must ensure that records: Provide clear product
tracking from the United States port of entry to the immediate
subsequent recipient and accurately reflect the country(ies) of origin
of the item as identified in relevant CBP entry documents and
information systems; and maintain such records for a period of 1 year
from the date of the transaction.
Under this final rule, retailers also have responsibilities. In
providing the country of origin notification for a covered commodity,
retailers are to convey the origin and, as applicable, method of
production information provided by their suppliers. Only if the
retailer physically commingles a covered commodity of different origins
and/or methods of production, as applicable, in preparation for retail
sale, whether in a consumer-ready package or in a bulk display (and not
discretely packaged) (i.e., full service meat case), can the retailer
initiate a multiple country of origin designation that reflects the
actual countries of origin and methods of production, as applicable,
for the resulting covered commodity.
Records and other documentary evidence relied upon at the point of
sale by the retailer to establish a covered commodity's country(ies) of
origin and method of production, as applicable, must either be
maintained at the retail facility or at another location for as long as
the product is on hand and provided to any duly authorized
representatives of USDA within 5 business days of the request. For pre-
labeled products, the label itself is sufficient information on which
the retailer may rely to establish the product's origin and method of
production, as applicable, and no additional records documenting origin
and method of production information are necessary. A pre-labeled
covered commodity is a covered commodity that has the commodity's
country of origin and method of production, as applicable, and the name
and place of business of the manufacturer, packer, or distributor on
the covered commodity itself, on the package in which it is sold to the
consumer, or on the master shipping container. The place of business
information must include at a minimum the city and state or other
acceptable locale designation.
Additionally, records that identify the covered commodity, the
retail supplier, and for products that are not pre-labeled, the country
of origin and method of production information, as applicable, must be
maintained for a period of 1 year from the date the origin declaration
is made at retail.
Under this final rule, any retailer handling a covered commodity
that is found to be designated incorrectly as to the country of origin
and/or method of production, as applicable, shall not be held liable
for a violation of the Act by reason of the conduct of another if the
retailer relied on the designation provided by the supplier, unless the
retailer willfully disregarded information establishing that the
declaration of country of origin and/or method of production, as
applicable, was false.
Enforcement
The law encourages the Secretary to enter into partnerships with
States to the extent practicable to assist in the administration of
this program. As such, USDA has entered into partnerships with States
that have enforcement infrastructure to conduct retail compliance
reviews.
Routine compliance reviews may be conducted at retail
establishments and associated administrative offices, and at supplier
establishments subject to these regulations. USDA will coordinate the
scheduling and determine the procedures for compliance reviews. Only
USDA will be able to initiate enforcement actions against a person
found to be in violation of the law. USDA may also conduct
investigations of complaints made by any person alleging violations of
these regulations when the Secretary determines that reasonable grounds
for such investigation exist.
Retailers and suppliers, upon being notified of the commencement of
a compliance review, must make all records or other documentary
evidence material to this review available to USDA representatives
within 5 business days of receiving a request and provide any necessary
facilities for such inspections.
The law contains enforcement provisions for both retailers and
suppliers that include civil penalties of up to $1,000 for each
violation. For retailers and persons engaged in the business of
supplying a covered commodity to a retailer (suppliers), the law states
that if the Secretary determines that a retailer or supplier is in
violation of the Act, the Secretary must notify the retailer or
supplier of the determination and provide the retailer or supplier with
a 30-day period during which the retailer or supplier may take
necessary steps to comply. If upon completion of the 30-day period the
Secretary determines the retailer or supplier has (1) not made a good
faith effort to comply and (2) continues to willfully violate the Act,
after providing notice and an opportunity for a hearing, the retailer
or supplier may be fined not more than $1,000 for each violation.
In addition to the enforcement provisions contained in the Act,
statements regarding a product's origin and method of production, as
applicable, must also comply with other existing Federal statutes. For
example, the Federal Food, Drug, and Cosmetic Act prohibits labeling
that is false or misleading. In addition, for perishable agricultural
commodities, mislabeling country of origin is also in violation of PACA
misbranding provisions. Thus, inaccurate country of origin labeling of
covered commodities may lead to additional penalties under these
statutes as well.
With regard to the voluntary use of 840 tags on which to base
origin claims, 9 CFR 71.22 prohibits the removal of official
identification devices except at the time of slaughter. The importation
of animals and animal health are regulated by the Animal and Plant
Health Inspection Service (APHIS). This regulation does not alter any
APHIS requirements.
Comments and Responses
On October 30, 2003, AMS published the proposed rule for the
mandatory COOL program (68 FR 61944) with a 60-day comment period. On
December 22, 2003, AMS published a notice extending the comment period
(68 FR 71039) an additional 60 days. AMS received over 5,600 timely
comments from consumers, retailers, foreign governments, producers,
wholesalers, manufacturers, distributors, members of
[[Page 2665]]
Congress, trade associations and other interested parties. The majority
of the comments received were from consumers expressing support for the
requirement to label the method of production of fish and shellfish as
either wild and/or farm-raised. Numerous other comments related to the
definition of a processed food item, the recordkeeping requirements for
both retailers and suppliers, and the enforcement of the program. In
addition, over 100 late comments were received that generally reflected
the substance of the timely comments received.
On June 20, 2007, AMS reopened the comment period for the proposed
rule for all covered commodities (72 FR 33917). AMS received over 721
comments from consumers, retailers, foreign governments, producers,
wholesalers, manufacturers, distributors, members of Congress, trade
associations and other interested parties.
On October 5, 2004, AMS published the interim final rule for fish
and shellfish (69 FR 59708) with a 90-day comment period. On December
28, 2004, AMS published a notice extending the comment period (69 FR
77609) an additional 60 days. AMS received approximately 800 comments
on the interim final rule, the majority of which were form letters from
consumers expressing their support for country of origin labeling and
requesting that the definition of a processed food item be narrowed to
require labeling of canned, breaded, and cooked products.
On November 27, 2006, the comment period was reopened on the cost
and benefit aspects of the interim final rule (71 FR 68431). AMS
received over 192 comments from consumers, retailers, foreign
governments, producers, wholesalers, manufacturers, distributors,
members of Congress, trade associations and other interested parties.
The majority of the comments received were from consumers expressing
support for the requirement to label fish and shellfish with the
country of origin and method of production as either wild and/or farm-
raised, and to extend mandatory COOL to the remaining covered
commodities. Most of the comments did not address the specific question
of the rule's costs and benefits. A limited number of the comments did
relate to the costs and benefits of the documentation and recordkeeping
requirements of the law. Some commenters noted no increased sales or
demand for seafood as a result of COOL. Several commenters provided
evidence regarding the costs of compliance with the interim final rule
covering fish and shellfish. Other commenters cited academic and
Government Accountability Office studies to argue that USDA
overestimated the costs to implement systems to meet COOL requirements,
and that the true costs to industry will be much lower than those
projected by the economic impact analysis contained in the interim
final rule for fish and shellfish. On August 1, 2008, AMS published an
interim final rule with a 60-day comment period for the covered
commodities other than fish and shellfish. The Agency received 275
comments representing the opinions of 11,798 consumers, retailers,
foreign governments, producers, wholesalers, manufacturers,
distributors, members of Congress, trade associations and other
interested parties. The majority of comments received were on the
definition of a processed food item, labeling muscle cuts of multiple
countries of origin, and the recordkeeping provisions for both
retailers and suppliers.
When the proposed rule was published on October 30, 2003, the
regulatory provisions were all proposed to be contained in a new part
60 of Title 7 of the Code of Federal Regulations. Under the August 1,
2008, interim final rule, the regulatory provisions for the covered
commodities other than fish and shellfish appeared at 7 CFR part 65.
For the ease of the reader, the discussion of the comments has been
broken down by issue. To the extent that a comment or issue pertains
only to fish and shellfish covered commodities, it is noted in the
explanation.
Definitions
Covered Commodity
Summary of Comments: Several commenters requested that the Agency
add products to the list of commodities covered by COOL. One commenter
suggested that almonds should be included in mandatory COOL and another
commenter requested that fresh chestnuts be added. A final commenter
suggested that meat commodities derived from beefalo be included as
covered commodities. Another commenter asked that the Agency better
clarify what is a ``muscle cut.''
Agency Response: The statute specifically defines the commodities
covered by the mandatory COOL program. As such, the Agency does not
have the authority to include additional classes of covered
commodities. Accordingly, recommendations regarding covering additional
classes of commodities cannot be adopted. With regard to clarifying
what the Agency defined to be a muscle cut of beef, pork, lamb,
chicken, or goat, the Agency has provided information on its Web site
and in written form pertaining to specific items and will continue to
do so as questions arise. In general, the Agency views those cuts of
meat (with or without bone) derived from a carcass (e.g., beef steaks,
pork chops, chicken breasts, etc.) to be covered items. However, cuts
of meat that are removed during the conversion of an animal to a
carcass (e.g., variety meats such as pork hearts, beef tongues, etc.)
are not viewed to be muscle cuts nor are items sold as bones
practically free of meat (e.g., lamb neck bones, beef femur bones,
etc.) or fat practically free of meat (e.g., pork clear plate, chicken
skin, etc.) removed from a carcass.
Ground Beef
Summary of Comments: One commenter noted that fabricated steak is
not specifically listed as a covered commodity in the law and expressed
their belief that AMS could proactively cover a closely related
commodity rather than limit COOL to only statutorily listed
commodities. The commenter urged the Agency to broaden rather than
narrow its scope of covered commodities to include fabricated steak in
the definition of ground beef.
Another commenter noted the rule exempts ground beef, hamburger and
beef patties that have been seasoned (unless that seasoning is salt or
sugar), but does not exempt ground beef, hamburger and beef patties
that have not been seasoned. The commenter requested that the
definition for ground beef be reconsidered and clarified so that ground
beef, hamburger and beef patties where salt or sugar is added are
recognized as a processed food item and therefore exempt under this
rule.
Several commenters did not agree that the Agency's expansion of the
definition of ground beef to include hamburger and beef patties was
justified. The commenters pointed out that the covered product
specified by the 2008 Farm Bill is ``ground beef,'' which has its own
regulatory standard of identity separate from hamburger and beef
patties. One commenter also noted that the interim final rule's
definitions of ``ground lamb'' and other ground meats do not similarly
specify that patties made from such ground meats are covered items and
suggested that this disparity appears to ``favor'' non-beef patties
with possible exemption from the rule, to the disadvantage of beef
patties. Another commenter stated that had Congress intended a more
expansive range of processed food products to be subject to COOL, it
would have specifically included them,
[[Page 2666]]
particularly where all other processed foods are categorically exempt
from COOL requirements. The commenter urged the Agency to follow the
intent of Congress and promulgate a rule that encompasses products
captured in the regulatory standard of identity for ``ground beef'' and
not extend the scope to items meeting other definitions.
Agency Response: The Agency does not agree that commodities covered
by the statute can be construed to cover fabricated steaks. Fabricated
steaks are produced to appear like a whole muscle cut of meat but are
in fact constructed from many different cuts of meat. Therefore, they
are clearly not a ``muscle cut'' and, because the product is not ground
nor is it sold as ground, it is not ground beef either.
The Agency agrees that a regulatory standard of identity for the
term ``ground beef'' exists, but does not agree that it was the intent
of Congress to limit the mandatory COOL program to only those products
marketed under that standard of identity. Further, the Agency believes
it is not reasonable that consumers would understand why beef that is
ground and marketed as ``ground beef'' would require labeling and beef
that is ground and marketed as ``hamburger'' would not. The regulatory
standard of identities for ``ground beef'' and ``hamburger'' are
virtually identical with the minor exception of ``added fat'' being
allowed in beef that is ground and marketed as ``hamburger''. Both are
often marketed in bulk form or in patty form and can sit side by side
in the fresh or frozen meat case with only the name capable of
distinguishing them apart. Therefore, ground beef and hamburger sold in
bulk or patty form are covered commodities under this final rule.
However, in its analysis of the issue and the points raised by the
commenters, the Agency does concur with several of the commenters that
beef that is ground and marketed as ``imitation ground beef'',
``imitation hamburger'', and ``beef patty mix'' should be exempt in
this final rule. Products marketed under these standards of identities
typically contain a number of binders and extenders that are not
covered commodities and are not assumed by the consumer to be
interchangeable with beef that is ground and marketed as ``ground
beef'' or ``hamburger''. Because the Agency does not view such variety
meat items as beef heart meat and tongue meat (which are not allowed in
``ground beef'' or ``hamburger'') as covered commodities, requiring
such products as ``beef patty mix'' to carry COOL information would
also require the beef processing industry to identify the country of
origin for such beef variety meat items in the event they would be used
as extenders in commodities like ``beef patty mix'', which does allow
their inclusion. The Agency believes that the costs associated with
this segregation and identification of beef variety meats would be
overly burdensome and that these items were not intended to be included
as covered commodities under the statute. Accordingly, these
recommendations are adopted in part.
Farm-Raised
Summary of Comments: Some commenters expressed concerns regarding
the definition of farm-raised in the fish and shellfish interim final
rule. The commenters recommended that the Agency exempt molluscan
shellfish from the COOL requirements.
Agency Response: As the statute defines the term covered commodity
to expressly include shellfish, the Agency does not have the authority
to provide an exemption for molluscan shellfish. In addition, in the
Agency's experience in three years of enforcement of the COOL program
for fish and shellfish, it has found good compliance with the labeling
of this commodity. Accordingly, this recommendation is not adopted in
this final rule.
Lamb
Summary of Comments: Several commenters requested that the
regulation be revised to clarify the definition of lamb includes
mutton. One of these commenters stated that because there are no common
terminology differences describing the meat from different age groups
of species such as cattle, swine, goat or chicken, the Agency was in
error to exclude mutton in the definition of lamb in the interim final
rule. The commenter further stated while specific definitional
differences between lamb and mutton exist for other regulatory
purposes, it is appropriate to cover meat from all ages of sheep in the
rule as is done for the other livestock species.
Agency Response: The Agency agrees that it is appropriate to
include mutton under the definition of lamb as no distinctions
describing meat from the different age groups of other livestock
species were made. Accordingly, this recommendation has been adopted i