Submission for OMB Review; Comment Request, 52815 [E8-21031]

Download as PDF rmajette on PRODPC74 with NOTICES Federal Register / Vol. 73, No. 177 / Thursday, September 11, 2008 / Notices such, the long-term performance goal of the CS is to ‘‘broaden and deepen the U.S. exporter base.’’ Furthermore, the CS is mandated by the Government Performance and Results Act of 1993 to improve program performance and achieve better results for the American people. Based on this mandate, the CS developed new metrics driven by the 2008 Program Assessment Rating Tool (PART) to measure the effectiveness and impact of the CS at broadening and deepening the U.S. exporter base. In order to collect information that establishes the baseline metrics for some of these new performance measures and provides data points for determining how to meet program performance goals, the CS requests approval to conduct market research on prospective and existing U.S. exporters using the following four surveys: 1. Commercial Service Brand Analysis and Strategy Survey (Form ITA–8710): The CS must increase awareness of our organization and the services provided to U.S. companies. Currently, there is no research available about CS awareness and brand position. This survey was designed to measure four new performance metrics (awareness, consideration, transaction and loyalty) related to broadening and deepening the U.S. exporter base. 2. Market Segmentation Survey of Moderate U.S. Exporters— Manufacturers (Form ITA–8711): The CS must gain market knowledge and generate statistically valid characterizations about the needs of exporting companies, especially small and medium-sized enterprises. This survey was designed to identify different segments of U.S. manufacturers so that the organization can measure our ability to broaden and deepen the exporter base of each unique segment. 3. Market Segmentation Survey of U.S. Exporters—Service Providers (Form ITA–8712): CS must gain market knowledge and generate statistically valid characterizations about the needs of exporting companies. This survey was designed to identify different segments of U.S. service providers so that the organization can measure our ability to broaden and deepen the exporter base of each unique segment. 4. Market Evaluation Survey of NonExporting Companies (Form ITA–8713): CS must gain market knowledge and generate statistically valid characterizations about the needs of non-exporting companies. This survey was designed to uncover the needs of U.S. companies that are not currently exporting so that the CS can measure VerDate Aug<31>2005 14:21 Sep 10, 2008 Jkt 214001 the organization’s ability to turn nonexporters into exporters. The information will be used to improve and better target services provided to the public. Without this information, the CS is unable to measure program performance and systematically determine the needs and benefits desired of U.S. companies and how best to meet these needs in order to broaden and deepen the U.S. exporter base. Affected Public: Business or other forprofit organizations. Frequency: One-time, annually. Respondent’s Obligation: Voluntary. OMB Desk Officer: David Rostker, (202) 395–3897. Copies of the above information collection proposal can be obtained by calling or writing Diana Hynek, Departmental Paperwork Clearance Officer, (202) 482–0266, Department of Commerce, Room 6625, 14th and Constitution Avenue, NW., Washington, DC 20230 (or via the Internet at dHynek@doc.gov). Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to OMB Desk Officer, David Rostker, FAX number (202) 395–5806, or David_Rostker@omb.eop.gov. Dated: September 5, 2008. Gwellnar Banks, Management Analyst, Office of the Chief Information Officer. [FR Doc. E8–21030 Filed 9–10–08; 8:45 am] BILLING CODE 3510–13–P DEPARTMENT OF COMMERCE Submission for OMB Review; Comment Request The Department of Commerce will submit to the Office of Management and Budget (OMB) for clearance the following proposal for collection of information under the provisions of the Paperwork Reduction Act (44 U.S.C. Chapter 35). Agency: National Oceanic and Atmospheric Administration (NOAA). Title: Evaluation of Public Visitors’ Experience of Exhibits at Mokupapapa Discovery Center. OMB Control Number: None. Form Number(s): None. Type of Request: Regular submission. Burden Hours: 31. Number of Respondents: 250. Average Hours per Response: 7 to 8 minutes. Needs and Uses: The National Marine Sanctuary Program (NMSP) education team has embarked on an ambitious PO 00000 Frm 00007 Fmt 4703 Sfmt 4703 52815 evaluation project that will allow the NMSP to assess education program outcomes and impacts across all sites and activities and to link outcome measures to program efforts. The purpose of this effort is to evaluate if the current exhibits at the Mokupapapa Discovery Center (Hilo, HI) are meeting the goals and objectives of the educational mandates of the National Marine Sanctuaries Act, particularly in relation to the relatively recent establishment of the Papahanaumokuakea Marine National Monument in the Northwest Hawaiian Islands (NWHI). Randomly selected visitors to the Mokupapapa Discovery Center will be interviewed when leaving to explore their understanding of the location and geography of the islands, as well as their perception of interpretive messages, including the significance and sensitivity of the NWHI ecology. Application of findings from this evaluation will assist in adjusting program content, format, range of activities, and target audiences to improve overall effectiveness of educational efforts and expenditures. Affected Public: Individuals or households. Frequency: One-time only. Respondent’s Obligation: Voluntary. OMB Desk Officer: David Rostker, (202) 395–3897. Copies of the above information collection proposal can be obtained by calling or writing Diana Hynek, Departmental Paperwork Clearance Officer, (202) 482–0266, Department of Commerce, Room 6625, 14th and Constitution Avenue, NW., Washington, DC 20230 (or via the Internet at dHynek@doc.gov). Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to David Rostker, OMB Desk Officer, FAX number (202) 395–7285, or David_Rostker@omb.eop.gov. Dated: September 5, 2008. Gwellnar Banks, Management Analyst, Office of the Chief Information Officer. [FR Doc. E8–21031 Filed 9–10–08; 8:45 am] BILLING CODE 3510–22–P DEPARTMENT OF COMMERCE Submission for OMB Review; Comment Request The Department of Commerce will submit to the Office of Management and Budget (OMB) for clearance the following proposal for collection of information under the provisions of the E:\FR\FM\11SEN1.SGM 11SEN1

Agencies

[Federal Register Volume 73, Number 177 (Thursday, September 11, 2008)]
[Notices]
[Page 52815]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E8-21031]


-----------------------------------------------------------------------

DEPARTMENT OF COMMERCE


Submission for OMB Review; Comment Request

    The Department of Commerce will submit to the Office of Management 
and Budget (OMB) for clearance the following proposal for collection of 
information under the provisions of the Paperwork Reduction Act (44 
U.S.C. Chapter 35).
    Agency: National Oceanic and Atmospheric Administration (NOAA).
    Title: Evaluation of Public Visitors' Experience of Exhibits at 
Mokupapapa Discovery Center.
    OMB Control Number: None.
    Form Number(s): None.
    Type of Request: Regular submission.
    Burden Hours: 31.
    Number of Respondents: 250.
    Average Hours per Response: 7 to 8 minutes.
    Needs and Uses: The National Marine Sanctuary Program (NMSP) 
education team has embarked on an ambitious evaluation project that 
will allow the NMSP to assess education program outcomes and impacts 
across all sites and activities and to link outcome measures to program 
efforts. The purpose of this effort is to evaluate if the current 
exhibits at the Mokupapapa Discovery Center (Hilo, HI) are meeting the 
goals and objectives of the educational mandates of the National Marine 
Sanctuaries Act, particularly in relation to the relatively recent 
establishment of the Papahanaumokuakea Marine National Monument in the 
Northwest Hawaiian Islands (NWHI). Randomly selected visitors to the 
Mokupapapa Discovery Center will be interviewed when leaving to explore 
their understanding of the location and geography of the islands, as 
well as their perception of interpretive messages, including the 
significance and sensitivity of the NWHI ecology. Application of 
findings from this evaluation will assist in adjusting program content, 
format, range of activities, and target audiences to improve overall 
effectiveness of educational efforts and expenditures.
    Affected Public: Individuals or households.
    Frequency: One-time only.
    Respondent's Obligation: Voluntary.
    OMB Desk Officer: David Rostker, (202) 395-3897.
    Copies of the above information collection proposal can be obtained 
by calling or writing Diana Hynek, Departmental Paperwork Clearance 
Officer, (202) 482-0266, Department of Commerce, Room 6625, 14th and 
Constitution Avenue, NW., Washington, DC 20230 (or via the Internet at 
dHynek@doc.gov).
    Written comments and recommendations for the proposed information 
collection should be sent within 30 days of publication of this notice 
to David Rostker, OMB Desk Officer, FAX number (202) 395-7285, or 
David_Rostker@omb.eop.gov.

    Dated: September 5, 2008.
Gwellnar Banks,
Management Analyst, Office of the Chief Information Officer.
[FR Doc. E8-21031 Filed 9-10-08; 8:45 am]
BILLING CODE 3510-22-P
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