America's Byways Public Awareness Initiative, 42893-42894 [E8-16886]

Download as PDF Federal Register / Vol. 73, No. 142 / Wednesday, July 23, 2008 / Notices noise contour of the approved NEMs, and are consistent with FAA’s 1998 remedial mitigation policy (63 FR 16409). The specific identification of structures recommended for inclusion in the program and specific definition of the scope of the program will be required prior to approval for Federal funding. Program Management Measure 1. Additional Noise Monitoring Equipment It is recommended that five (5) additional noise monitors be acquired. Potential sites that have been identified for three of the new monitors include three schools located southwest of OEA along the Runway 7 extended centerline. The remaining two new monitors will be used to replace existing outdated monitors. It is also recommended that an Air to Ground Monitoring Tower be acquired to aid in communications. This system provides a scanner which is interfaced into a digital recording server and processed via a software application. (NCP, pages 10–3, 10–6, 13–1; Exhibits 10–2; and Tables 10–1B, 13–1) FAA Action: Approved. Eligibility for Federal funding of five noise monitors and Air to Ground Monitoring Tower will be determined at the time of application. Fixed noise monitoring equipment is ineligible where the Part 150 noise exposure maps (existing and forecast) show no non-compatible land uses, For purposes of aviation safety, this approval does not extend to the use of monitoring equipment for enforcement purposes by in-situ measurement of any preset noise thresholds and shall not be used for mandatory enforcement of any voluntary measure. mstockstill on PROD1PC66 with NOTICES 2. Pilot Brochure Develop a ‘‘Pilot Handout’’ to identify noise abatement procedures associated with OEA. The handout would be provided to FBOs, pilots and others using the facility. The intent of the handout is to make pilots aware of the existing and future voluntary noise mitigation procedures in effect at the Airport. (NCP, pages 10–3, 13–1; and Tables 10–10,13–1, 13–2) FAA Action: Approved. Inserts or other information must not be construed as mandatory air traffic procedures. Prior to release, language in the brochure should be reviewed for wording and content by the appropriate FAA office. The content of the brochure is subject to specific approval by appropriate FAA officials outside of the FAR Part 150 process and is not VerDate Aug<31>2005 18:14 Jul 22, 2008 Jkt 214001 approved in advance by this determination. These determinations are set forth in detail in a Record of Approval signed by the FAA on June 23, 2008. The Record of Approval, as well as other evaluation materials and the documents comprising the submittal, are available for review at the FAA office listed above and at the administrative office of the Greater Orlando Aviation Authority. The Record of Approval also will be available on-line at: https://www.faa.gov/ airports_airtraffic/airports/ environmental/airport_noise/part_150/ states/. Issued in Orlando, Florida on July 10, 2008. W. Dean Stringer, Manager, Orlando Airports District Office. [FR Doc. E8–16509 Filed 7–22–08; 8:45 am] BILLING CODE 4910–13–M DEPARTMENT OF TRANSPORTATION Federal Highway Administration America’s Byways Public Awareness Initiative Federal Highway Administration (FHWA), DOT. ACTION: Notice; Request for Statement of Interest. AGENCY: SUMMARY: The Federal Highway Administration (FHWA), cooperatively with the America’s Byways Resource Center (ABRC) in Duluth, Minnesota, invites statements of interest about participating in a domestic, multi-year America’s Byways Partnership Marketing Campaign. As part of this marketing campaign, the ABRC would like to partner with interested parties to establish a national Public Awareness Initiative to elevate the awareness, understanding, and appreciation of the America’s Byways collection. This initiative offers an ideal environment for national partners with brand profiles consistent with the National Scenic Byways Program to spotlight their products while raising the awareness of America’s Byways. This notice seeks Statements of Interest from parties, such as corporations, associations, nonprofit organizations, and public authorities, who are interested in working with ABRC and FHWA in the Partnership Marketing Campaign. DATES: Statements of interest should be received on or before September 22, 2008. However, statements received after this date may still be considered depending on available resources. ADDRESSES: Mail or hand deliver statements of interest to the America’s PO 00000 Frm 00123 Fmt 4703 Sfmt 4703 42893 Byways Resource Center, 394 Lake Avenue South, Suite 600, Duluth, MN 55802, or submit via e-mail to partnerships@byways.org or fax to (218) 625–3333. FOR FURTHER INFORMATION CONTACT: Henry Hanka, (218) 625–3306, Special Projects Manager, America’s Byways Resource Center, 394 Lake Avenue South, Suite 600, Duluth, MN 55802, or Gary Jensen, (202) 366–2048, Office of Planning, Environment & Realty, HEP– 2, Federal Highway Administration, Department of Transportation, 1200 New Jersey Avenue, SE., Washington, DC 20590, between 7:30 a.m. to 4:30 p.m., Monday through Friday, except Federal holidays. SUPPLEMENTARY INFORMATION: Electronic Access: An electronic copy of this document may be downloaded by accessing the Office of the Federal Register’s home page at https:// www.archives.gov and from the Government Printing Office’s Web page at https://www.gpoaccess.gov/nara. Background: The National Scenic Byways Program was established under the Intermodal Surface Transportation Efficiency Act of 1991, and was reauthorized and amended most recently in 2005 under the Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (SAFETEA–LU). It is codified at Title 23, United States Code, section 162. Under the program, the Secretary of Transportation recognizes certain roads as National Scenic Byways or AllAmerican Roads based on their intrinsic qualities—archaeological, cultural, historic, natural, recreational, and scenic qualities. There are 126 such designated byways in 44 States which the FHWA promotes collectively as America’s Byways. It is a program that recognizes and supports outstanding roads while providing resources to help manage the intrinsic qualities within the broader byway corridor. The vision of the FHWA’s National Scenic Byways Program is to create a distinctive collection of American roads, their stories and treasured places. The program’s mission is to provide resources to the byway community in creating a unique travel experience and enhanced local quality of life through efforts to preserve, protect, interpret, and promote the intrinsic qualities of designated byways. Partnership Marketing Campaign: In 2005, Congress authorized ABRC to carry out public awareness activities for America’s Byways. As a result, the ABRC developed a Partnership Marketing Campaign. Under this Campaign, the ABRC intends to partner E:\FR\FM\23JYN1.SGM 23JYN1 mstockstill on PROD1PC66 with NOTICES 42894 Federal Register / Vol. 73, No. 142 / Wednesday, July 23, 2008 / Notices with interested parties to establish the strategic and creative framework for a national communications effort. The core objectives of this campaign are as follows: • Increase awareness for America’s Byways at the community, regional and national level among the general public and special interest groups. • Build a greater understanding and appreciation for the America’s Byways experience. • Increase visitation and usage across the America’s Byways Collection. • Generate economic impact for the individual byway communities. The Campaign is designed to combine the shared commitment of the FHWA and ABRC with the expertise and resources of a broader range of public and private partners to integrate resources, execute a more extensive communications effort, and enter more markets with greater exposure. As part of this partnership, private and public sector partners may have opportunities to position their brands and products with the America’s Byways brand in a joint marketing and communication environment. Such partners could include, but are not limited to, entities in the following areas: Automotive; hospitality/hotels/rental cars; food service; retail; and outdoor recreation. Partner benefits may also include exposure through strategic partnerships that may reach a broader audience, while promoting protection and sustainability of the environment; and being seen as a leader in a national domestic tourism campaign. The FHWA and ABRC are considering various options for this initiative, but consistent with the direction from Longwoods Travel USA research, would look to start with national partners whose businesses especially link with the tourism categories of Touring/Special Events and Outdoor Adventure. See: https:// www.bywaysresourcecenter.org/ resources/specialprojects/ partnershipmarketing. Longwoods Travel USA concludes that these segments represent over 51 percent of trips by car, RV or motorcycle overnight travelers. The research also showed that the potential for new byway customers is great, with the number one item of importance in attracting new visitors is that more information and publicity is needed. Statements of Interest: This notice seeks interest from parties, such as corporations, associations, nonprofit organizations, and public authorities, who can, together with FHWA and ABRC, promote America’s Byways. Statements of interest should include a VerDate Aug<31>2005 18:14 Jul 22, 2008 Jkt 214001 basic business profile of the interested party, products offered, and a brief summary of current national communications and marketing scope. Based on responses to this notice and other information, the FHWA and the ABRC will work with selected interested parties to integrate their ideas into the national marketing strategy. The statements of interest will be used by FHWA and ABRC to evaluate which potential partners can assist us in attracting new visitors and gain more publicity consistent with our research. There is a level of uncertainty associated with planning against an unknown investment of funding and resources from potential partners. The FHWA and the ABRC are considering various options for this initiative, but would look to start with national partners whose businesses especially complement the America’s Byways tourism categories of Touring/Special Events and Outdoor Adventure. Upon receipt of a statement of interest, the ABRC, in cooperation with FHWA, will confirm receipt of the statements of interest. Those parties determined by the ABRC, in cooperation with FHWA, to have the greatest potential to assist us in attracting new visitors and gain more publicity for America’s Byways will then be contacted to discuss further their level of interest, available resources, existing and future communications efforts, and to discuss next steps. Issued on: July 15, 2008. James D. Ray, Acting Federal Highway Administrator. [FR Doc. E8–16886 Filed 7–22–08; 8:45 am] BILLING CODE 4910–22–P DEPARTMENT OF TRANSPORTATION Federal Highway Administration Buy America Waiver Notification Federal Highway Administration (FHWA), DOT. ACTION: Notice. AGENCY: SUMMARY: This notice provides information regarding the FHWA’s finding that a Buy America waiver is appropriate for certain steel products used in Federal-aid construction projects in Florida and Illinois. DATES: The effective date of the waiver is July 24, 2008. FOR FURTHER INFORMATION CONTACT: For questions about this notice, please contact Mr. Gerald Yakowenko, FHWA Office of Program Administration, (202) 366–1562, or via e-mail at gerald.yakowenko@dot.gov. For legal PO 00000 Frm 00124 Fmt 4703 Sfmt 4703 questions, please contact Mr. Michael Harkins, FHWA Office of the Chief Counsel, (202) 366–4928, or via e-mail at michael.harkins@dot.gov. Office hours for the FHWA are from 7:45 a.m. to 4:15 p.m., e.t., Monday through Friday, except Federal holidays. SUPPLEMENTARY INFORMATION: Electronic Access An electronic copy of this document may be downloaded from the Federal Register’s home page at: https:// www.archives.gov and the Government Printing Office’s database at: https:// www.access.gpo.gov/nara. Background The FHWA’s Buy America policy in 23 CFR 635.410 requires a domestic manufacturing process for any steel or iron products (including protective coatings) that are permanently incorporated in a Federal-aid construction project. The regulation also provides for a waiver of the Buy America requirements when the application would be inconsistent with the public interest or when satisfactory quality domestic steel and iron products are not sufficiently available. This notice provides information regarding the FHWA’s finding that a Buy America waiver is appropriate for two specific cases. In accordance with Division K, section 130, of the ‘‘Consolidated Appropriations Act, 2008’’ (Pub. L. 110– 161), the FHWA published a notice of intent to issue a waiver on its Web site on May 28, 2008, for motor brakes and machinery brakes for a Federal-aid project in Florida (https:// www.fhwa.dot.gov/construction/ contracts/waivers.cfm?id=11). In addition, the FHWA published a notice of intent to issue a waiver on its Web site on June 5, 2008, for guard bars, manganese castings, turnout braces, and weld kits associated with a Federal-aid railroad project in Illinois (https:// www.fhwa.dot.gov/construction/ contracts/waivers.cfm?id=12). No comments were received in response to either of these notices; therefore, the FHWA concludes that there are no domestic manufacturers for these products and a Buy America waiver is appropriate as provided by 23 CFR 635.410(c)(1). In accordance with the provisions of section 117 of the ‘‘SAFETEA–LU Technical Corrections Act of 2008’’ (Pub. L. 110–244, 122 Stat.1572), the FHWA is providing this notice as its finding that a waiver of Buy America requirements is appropriate. The FHWA invites public comment on this finding for an additional 15 days following the E:\FR\FM\23JYN1.SGM 23JYN1

Agencies

[Federal Register Volume 73, Number 142 (Wednesday, July 23, 2008)]
[Notices]
[Pages 42893-42894]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E8-16886]


-----------------------------------------------------------------------

DEPARTMENT OF TRANSPORTATION

Federal Highway Administration


America's Byways Public Awareness Initiative

AGENCY: Federal Highway Administration (FHWA), DOT.

ACTION: Notice; Request for Statement of Interest.

-----------------------------------------------------------------------

SUMMARY: The Federal Highway Administration (FHWA), cooperatively with 
the America's Byways Resource Center (ABRC) in Duluth, Minnesota, 
invites statements of interest about participating in a domestic, 
multi-year America's Byways[reg] Partnership Marketing Campaign. As 
part of this marketing campaign, the ABRC would like to partner with 
interested parties to establish a national Public Awareness Initiative 
to elevate the awareness, understanding, and appreciation of the 
America's Byways collection. This initiative offers an ideal 
environment for national partners with brand profiles consistent with 
the National Scenic Byways Program to spotlight their products while 
raising the awareness of America's Byways. This notice seeks Statements 
of Interest from parties, such as corporations, associations, nonprofit 
organizations, and public authorities, who are interested in working 
with ABRC and FHWA in the Partnership Marketing Campaign.

DATES: Statements of interest should be received on or before September 
22, 2008. However, statements received after this date may still be 
considered depending on available resources.

ADDRESSES: Mail or hand deliver statements of interest to the America's 
Byways Resource Center, 394 Lake Avenue South, Suite 600, Duluth, MN 
55802, or submit via e-mail to partnerships@byways.org or fax to (218) 
625-3333.

FOR FURTHER INFORMATION CONTACT: Henry Hanka, (218) 625-3306, Special 
Projects Manager, America's Byways Resource Center, 394 Lake Avenue 
South, Suite 600, Duluth, MN 55802, or Gary Jensen, (202) 366-2048, 
Office of Planning, Environment & Realty, HEP-2, Federal Highway 
Administration, Department of Transportation, 1200 New Jersey Avenue, 
SE., Washington, DC 20590, between 7:30 a.m. to 4:30 p.m., Monday 
through Friday, except Federal holidays.

SUPPLEMENTARY INFORMATION:
    Electronic Access: An electronic copy of this document may be 
downloaded by accessing the Office of the Federal Register's home page 
at https://www.archives.gov and from the Government Printing Office's 
Web page at https://www.gpoaccess.gov/nara.
    Background: The National Scenic Byways Program was established 
under the Intermodal Surface Transportation Efficiency Act of 1991, and 
was reauthorized and amended most recently in 2005 under the Safe, 
Accountable, Flexible, Efficient Transportation Equity Act: A Legacy 
for Users (SAFETEA-LU). It is codified at Title 23, United States Code, 
section 162. Under the program, the Secretary of Transportation 
recognizes certain roads as National Scenic Byways or All-American 
Roads based on their intrinsic qualities--archaeological, cultural, 
historic, natural, recreational, and scenic qualities. There are 126 
such designated byways in 44 States which the FHWA promotes 
collectively as America's Byways[reg]. It is a program that recognizes 
and supports outstanding roads while providing resources to help manage 
the intrinsic qualities within the broader byway corridor. The vision 
of the FHWA's National Scenic Byways Program is to create a distinctive 
collection of American roads, their stories and treasured places. The 
program's mission is to provide resources to the byway community in 
creating a unique travel experience and enhanced local quality of life 
through efforts to preserve, protect, interpret, and promote the 
intrinsic qualities of designated byways.
    Partnership Marketing Campaign: In 2005, Congress authorized ABRC 
to carry out public awareness activities for America's Byways. As a 
result, the ABRC developed a Partnership Marketing Campaign. Under this 
Campaign, the ABRC intends to partner

[[Page 42894]]

with interested parties to establish the strategic and creative 
framework for a national communications effort. The core objectives of 
this campaign are as follows:
     Increase awareness for America's Byways at the community, 
regional and national level among the general public and special 
interest groups.
     Build a greater understanding and appreciation for the 
America's Byways experience.
     Increase visitation and usage across the America's Byways 
Collection.
     Generate economic impact for the individual byway 
communities.
    The Campaign is designed to combine the shared commitment of the 
FHWA and ABRC with the expertise and resources of a broader range of 
public and private partners to integrate resources, execute a more 
extensive communications effort, and enter more markets with greater 
exposure. As part of this partnership, private and public sector 
partners may have opportunities to position their brands and products 
with the America's Byways[reg] brand in a joint marketing and 
communication environment. Such partners could include, but are not 
limited to, entities in the following areas: Automotive; hospitality/
hotels/rental cars; food service; retail; and outdoor recreation.
    Partner benefits may also include exposure through strategic 
partnerships that may reach a broader audience, while promoting 
protection and sustainability of the environment; and being seen as a 
leader in a national domestic tourism campaign.
    The FHWA and ABRC are considering various options for this 
initiative, but consistent with the direction from Longwoods Travel 
USA[reg] research, would look to start with national partners whose 
businesses especially link with the tourism categories of Touring/
Special Events and Outdoor Adventure. See: https://
www.bywaysresourcecenter.org/resources/specialprojects/
partnershipmarketing. Longwoods Travel USA[reg] concludes that these 
segments represent over 51 percent of trips by car, RV or motorcycle 
overnight travelers. The research also showed that the potential for 
new byway customers is great, with the number one item of importance in 
attracting new visitors is that more information and publicity is 
needed.
    Statements of Interest: This notice seeks interest from parties, 
such as corporations, associations, nonprofit organizations, and public 
authorities, who can, together with FHWA and ABRC, promote America's 
Byways. Statements of interest should include a basic business profile 
of the interested party, products offered, and a brief summary of 
current national communications and marketing scope. Based on responses 
to this notice and other information, the FHWA and the ABRC will work 
with selected interested parties to integrate their ideas into the 
national marketing strategy. The statements of interest will be used by 
FHWA and ABRC to evaluate which potential partners can assist us in 
attracting new visitors and gain more publicity consistent with our 
research. There is a level of uncertainty associated with planning 
against an unknown investment of funding and resources from potential 
partners. The FHWA and the ABRC are considering various options for 
this initiative, but would look to start with national partners whose 
businesses especially complement the America's Byways tourism 
categories of Touring/Special Events and Outdoor Adventure.
    Upon receipt of a statement of interest, the ABRC, in cooperation 
with FHWA, will confirm receipt of the statements of interest. Those 
parties determined by the ABRC, in cooperation with FHWA, to have the 
greatest potential to assist us in attracting new visitors and gain 
more publicity for America's Byways will then be contacted to discuss 
further their level of interest, available resources, existing and 
future communications efforts, and to discuss next steps.

    Issued on: July 15, 2008.
James D. Ray,
Acting Federal Highway Administrator.
 [FR Doc. E8-16886 Filed 7-22-08; 8:45 am]
BILLING CODE 4910-22-P
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