Guides for the Use of Environmental Marketing Claims; Carbon Offsets and Renewable Energy Certificates; Public Workshop, 66094-66097 [E7-23006]
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FEDERAL TRADE COMMISSION
16 CFR Part 260
Guides for the Use of Environmental
Marketing Claims; Carbon Offsets and
Renewable Energy Certificates; Public
Workshop
Federal Trade Commission.
Announcement of public
workshop; request for public comment.
AGENCY:
ACTION:
The Federal Trade
Commission (‘‘FTC’’ or ‘‘Commission’’)
is planning to host a public workshop
on January 8, 2008 to examine the
emerging market for carbon offsets (i.e.,
greenhouse gas emission reduction
products) and renewable energy
certificates, and related advertising
claims. The workshop is a component of
the Commission’s regulatory review of
the Guides for the Use of Environmental
Marketing Claims, which is being
announced in a separate Federal
Register notice published concurrently.
DATES: The workshop will be held on
Tuesday, January 8, 2008, from 9 a.m. to
5 p.m. at the FTC’s Satellite Building
Conference Center, located at 601 New
Jersey Avenue, NW., Washington, DC.
Any written comments related to the
workshop must be received by January
25, 2008.
ADDRESSES: Registration Information:
The workshop is open to the public, and
there is no fee for attendance. The FTC
also plans to make this workshop
available via a webcast (see https://
www.ftc.gov/bcp/workshops/
carbonoffsets/index.shtml). For
admittance to the Conference Center, all
attendees will be required to show a
valid photo identification, such as a
driver’s license. The FTC will accept
pre-registration for this workshop. Preregistration is not necessary to attend,
but is encouraged so that we may better
plan this event. To pre-register, please
e-mail your name and affiliation to
carbonworkshop@ftc.gov. When you
pre-register, we will collect your name,
affiliation, and your e-mail address.
This information will be used to
estimate how many people will attend.
We may use your e-mail address to
contact you with information about the
workshop.
Under the Freedom of Information
Act (‘‘FOIA’’) or other laws, we may be
required to disclose to outside
organizations the information you
provide. For additional information,
including routine uses permitted by the
Privacy Act, see the Commission’s
Privacy Policy at https://www.ftc.gov/ftc/
privacy.htm. The FTC Act and other
laws the Commission administers
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SUMMARY:
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permit the collection of this contact
information to consider and use for the
above purposes.
Written and Electronic Comments:
The submission of comments is not
required for attendance at the workshop.
If you wish to submit written or
electronic comments about the topics to
be discussed at the workshop, such
comments must be received by January
25, 2008. Such comments may be
submitted before or after the workshop
at the discretion of the commenter.
Comments should refer to ‘‘Carbon
Offset Workshop—Comment, Project
No. P074207,’’ to facilitate organization
of comments. A comment filed in paper
form should include this reference both
in the text and on the envelope, and
should be mailed or delivered to the
following address: Federal Trade
Commission/Office of the Secretary,
Room H–135 (Annex O), 600
Pennsylvania Avenue, NW.,
Washington, DC 20580. Comments
containing confidential material must be
filed in paper form; must be clearly
labeled ‘‘Confidential;’’ and must
comply with Commission Rule 4.9(c).1
The FTC is requesting that any comment
filed in paper form be sent by courier or
overnight service, if possible, because
postal mail in the Washington area and
at the Commission is subject to delay
due to heightened security precautions.
Comments filed in electronic form
should be submitted by following the
instructions on the web-based form at
https://secure.commentworks.com/ftccarbonworkshop. To ensure that the
Commission considers an electronic
comment, you must file it on that webbased form. You may also visit https://
www.regulations.gov to read this notice,
and may file an electronic comment
through that Web site. The Commission
will consider all comments that https://
www.regulations.gov forwards to it.
The FTC Act and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives,
whether filed in paper or electronic
form. Comments received will be
available to the public on the FTC Web
site, to the extent practicable, at https://
www.ftc.gov. As a matter of discretion,
1 The comment must be accompanied by an
explicit request for confidential treatment,
including the factual and legal basis for the request,
and must identify the specific portions of the
comment to be withheld from the public record.
The request will be granted or denied by the
Commission’s General Counsel, consistent with
applicable law and the public interest. See
Commission Rule 4.9(c), 16 CFR 4.9(c).
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the FTC makes every effort to remove
home contact information for
individuals from the public comments it
receives before placing those comments
on the FTC Web site. To read our policy
on how we handle the information you
submit—including routine uses
permitted by the Privacy Act—please
review the FTC’s privacy policy, at
https://www.ftc.gov/ftc/privacy.shtm.
FOR FURTHER INFORMATION CONTACT:
Hampton Newsome, Attorney, 202–326–
2889, Division of Enforcement, Bureau
of Consumer Protection, Federal Trade
Commission.
SUPPLEMENTARY INFORMATION:
I. Introduction
The FTC staff is planning to conduct
a one-day workshop on January 8, 2008
related to the marketing of greenhouse
gas reduction credits (commonly
referred to as ‘‘carbon offsets’’) and
renewable energy certificates (‘‘RECs’’).
The workshop will focus on consumer
protection issues in these markets, such
as consumer perception of carbon offset
and REC advertising claims and
substantiation for such claims. This
workshop is one component of the
Commission’s regulatory review of the
Guides for the Use of Environmental
Marketing Claims (16 CFR Part 260),
which the FTC is announcing in a
separate, concurrent Federal Register
notice.2 The FTC is seeking comment on
the issues that will be addressed at this
workshop. Comments may be submitted
before or after the workshop provided
they are received by January 25, 2008 as
explained in the ‘‘WRITTEN AND
ELECTRONIC COMMENTS’’ section of
this notice.
This notice addresses several issues
related to the upcoming workshop. It
provides background on carbon offsets
and RECs. It briefly discusses the
existing regulatory framework in this
area, including the FTC’s consumer
protection authority. In addition, the
notice discusses consumer protection
issues raised by the marketing of offsets
and RECs, as well as marketing and
advertising claims based on the
purchase of these products. The notice
concludes with a short description of
possible issues for discussion at the
workshop and questions for comment.
2 The Commission reviews all of its rules and
guides periodically. These reviews seek information
about the costs and benefits of the Commission’s
existing rules and guides and their regulatory and
economic impact. The information obtained during
these reviews assists the Commission in identifying
rules and guides that warrant modification or
rescission.
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II. Background
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A. Carbon Offsets and RECs
The market for the sale of carbon
offsets in the United States has
experienced significant growth in the
last two years.3 The FTC’s workshop,
therefore, will focus primarily on
consumer protection issues involving
the newly-emerging carbon offset
market. Because the REC market is
closely associated with the sale of
carbon offsets, the workshop also will
address REC marketing.4 This notice
briefly describes these products, as well
as the current regulatory framework in
which these activities take place.
Carbon Offsets: In general, carbon
offsets are credits or certificates that
represent the right to claim
responsibility for greenhouse gas
emission reductions. For example, a
carbon offset provider might use offset
proceeds to pay for landfill methane
collection activities or tree planting in
an effort to reduce greenhouse gasses. In
some cases, carbon offset sellers use the
proceeds to purchase RECs (discussed
below). By acquiring these greenhouse
gas reduction credits, purchasers,
including individuals and businesses,
seek to reduce their ‘‘carbon footprints’’
or to make themselves ‘‘carbon neutral.’’
For example, a consumer who flies
across the country is ‘‘responsible’’ for
a percentage of the carbon emitted from
the fossil fuel burned by the plane. That
consumer can purchase a certificate that
funds activities that purport to reduce
carbon emissions elsewhere, in
quantities equal to all, or a portion, of
the carbon for which that consumer is
‘‘responsible.’’ Additionally, some
businesses purchase offsets to provide a
basis for their advertising claims (e.g.,
‘‘our coffee is carbon neutral’’).
Renewable Energy Certificates
(‘‘RECs’’): Generally, retail electricity
customers can support renewable
energy 5 through one of two methods: by
purchasing renewable electricity or by
purchasing renewable energy
certificates.6 Under the first approach,
consumers purchase renewable energy
3 See, e.g., Hamilton, Katherine, et al., ‘‘State of
the Voluntary Carbon Market 2007: Picking Up
Steam,’’ New Carbon Finance and The Ecosystem
Marketplace (July 17, 2007) (https://
ecosystemmarketplace.com/documents/acrobat/
StateoftheVoluntaryCarbonMarket18July_Final.pdf).
4 RECs are known also as green certificates, green
tags, or tradable renewable certificates.
5 Renewable energy, such as wind and solar
power, is energy derived from sources that are
constantly replenished. See, e.g., https://
www.nrel.gov/learning/re_basics.html and https://
www.epa.gov/greenpower/whatis/
renewableenergy.htm.
6 Some consumers may also have the option of
producing their own electricity.
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through traditional electricity contracts
with their local utility or power
provider, in areas in which such energy
is sold.7 This energy is often more
expensive to produce than conventional
energy; consequently, consumers
usually pay a premium.8 Some
generators who cannot sell all of their
renewable energy at a sufficient
premium in their ‘‘home’’ market,
therefore, may find it advantageous to
split their output into two products: The
electricity itself and certificates (RECs)
representing the renewable attributes of
that electricity. Under this second
approach, generators sell their
electricity at market prices applicable to
conventionally-produced power.
Generators then charge for the
electricity’s renewable attribute
separately by selling certificates to
individuals and business purchasers
across the country who use them to
characterize the conventional electricity
they buy as renewable.9 The REC
market, therefore, helps renewable
energy generators by significantly
expanding the number of potential
renewable energy purchasers, possibly
avoiding transmission costs associated
with traditional contracts, and helping
to ameliorate supply and demand
problems associated with the
intermittent operation of some
renewable energy facilities (e.g., solar
power facilities).10
B. Regulatory Framework
Offset and REC sales can generally
occur in two types of markets: (1)
Markets that facilitate compliance with
regulatory targets (so called
‘‘mandatory’’ or ‘‘compliance’’ markets),
7 Electricity generated from renewable sources is
physically indistinguishable from conventional
electricity once it is introduced into the power grid.
Therefore, it is impossible for consumers to
determine that the electricity that flows into their
homes is generated by renewable energy. By
purchasing a certain amount of renewable
electricity through their utility, consumers simply
buy the right to call the electricity they use
‘‘renewable’’ and ensure that an equivalent amount
of renewable electricity is supplied to the power
grid.
8 While some generators may be able to sell
renewable energy at the same price as, or even
lower prices than, conventional electricity, they
nonetheless may be able to charge premium
prices—either through direct sales or the marketing
of certificates.
9 The certificate represents a property right in the
technological and environmental attributes of
renewable energy. The precise nature of the
attributes represented by a REC, however, continues
to be a matter of discussion. Generally, one REC
represents the right to describe one megawatt of
electricity as ‘‘renewable.’’ Currently, there is no
uniform or mandatory definition of a REC.
10 See Holt, Ed and Bird, Lori, ‘‘Emerging Markets
for Renewable Energy Certificates: Opportunities
and Challenges,’’ National Renewable Energy
Laboratory (Jan. 2005) at 8–9.
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and (2) markets unrelated to existing
regulatory programs (so called
‘‘voluntary’’ markets).
RECs currently play a role in
mandatory markets. For example, some
states require certain electricity
providers to purchase a minimum
percentage of their electricity from
renewable sources. Purchasing
renewable energy directly, however, is
not always practical. Thus, some states
allow providers to meet their quotas,
usually called ‘‘renewable portfolio
standards,’’ through the purchase of
RECs. Although there are no current
mandatory markets for carbon offsets in
the United States, there are ongoing
efforts at the state level to develop
greenhouse gas reduction programs that
may impact carbon offset sales in the
future.11 Because the sale of RECs to
meet regulatory targets already involves
ongoing state oversight, and there are no
current, mandatory markets for carbon
offsets, the workshop will concentrate
on marketing in the voluntary market.
Where offsets and RECs are not
generated to meet regulatory targets,
they are bought and sold in a voluntary
market to meet demand. In this
voluntary market, no federal agency
currently has a comprehensive
environmental regulatory program.12 In
the absence of national regulation,
voluntary third-party certification
programs have arisen, and more are
under development, to help reduce
inappropriate practices and to provide
guidance to marketers through the
development of industry standards.
The FTC, however, has an important
role to play in combating unfair and
deceptive practices in this market. In
carrying out this mission, the
Commission enforces the FTC Act,
which states that unfair or deceptive
trade practices are unlawful.13 In
interpreting the FTC Act, the
Commission has determined that a
representation, omission, or practice is
deceptive if it is likely to mislead
11 See, e.g., Regional Greenhouse Gas Initiative,
https://www.rggi.org/.
12 The Environmental Protection Agency has
established the Green Power Partnership, a
voluntary program to encourage organizations in
the United States to purchase renewable power
through RECs and other renewable energy products
(https://www.epa.gov/grnpower/).
13 15 U.S.C. 45. An act or practice is unfair if the
injury it causes, or is likely to cause, is substantial,
not outweighed by other benefits, and not
reasonably avoidable. See Section 5(n) of the FTC
Act, 15 U.S.C. 5(n); see also FTC Policy Statement
on Unfairness, appended to International Harvester
Co., 104 F.T.C. 949, 1070 (1984) (https://
www.ftc.gov/bcp/policystmt/ad-unfair.htm).
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consumers acting reasonably in the
circumstances and is material.14
Under the FTC Act, all marketers
making express or implied claims about
the attributes of their product or service
must have a reasonable basis for their
claims at the time they make them. In
the realm of environmental advertising,
a reasonable basis often requires
competent and reliable scientific
evidence. Such evidence includes tests,
research, studies, or other evidence,
based on the expertise of professionals
in the relevant area, that have been
conducted and evaluated in an objective
manner by persons qualified to do so,
using procedures generally accepted in
the profession to yield accurate and
reliable results.
In exercising its authority under the
FTC Act or other statutes, the FTC has
developed a variety of rules and guides
related to energy and environmental
marketing practices.15 One of these, the
Guides for the Use of Environmental
Marketing Claims (‘‘Green Guides’’),
addresses the application of Section 5 of
the FTC Act to environmental
advertising and marketing practices.16
The Green Guides provide information
on consumer interpretation of certain
environmental marketing claims so that
marketers can avoid making false or
misleading claims. The Guides focus on
the way in which consumers
understand environmental claims and
not necessarily the technical or
scientific definition of various terms.
While the FTC has often addressed
consumer protection issues related to
energy and environmental issues, the
FTC does not have the authority or
expertise to establish environmental
performance standards. Accordingly, we
do not plan to develop environmental
standards for carbon offsets and RECs.
Instead, the FTC’s efforts in this area
will focus on our traditional consumer
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14 See
FTC Policy Statement on Deception,
appended to Cliffdale Associates, Inc., 103 F.T.C.
110, 174 (1984) (http:
//www.ftc.gov/bcp/policystmt/
ad-decept.htm).
15 See Guide Concerning Fuel Economy
Advertising for New Automobiles (16 CFR part
259), Guides for the Use of Environmental
Marketing Claims (16 CFR part 260), Appliance
Labeling Rule (16 CFR part 305), Fuel Rating Rule
(16 CFR part 306), Alternative Fuel Vehicles Rule
(16 CFR part 309), Recycled Oil Rule (16 CFR part
311), and Labeling and Advertising of Home
Insulation Rule (the ‘‘R-Value’’ Rule) (16 CFR part
460).
16 FTC guides ‘‘are administrative interpretations
of laws administered by the Commission for the
guidance of the public in conducting its affairs in
conformity with legal requirements.’’ 16 CFR part
17. Conduct that is inconsistent with the guides
may result in corrective action by the Commission,
if after investigation, the Commission has reason to
believe that the conduct is unfair or deceptive to
consumers.
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protection role, addressing deceptive
and unfair practices under the FTC Act.
C. Consumer Protection Issues
Carbon offset and REC marketing
activities raise several consumer
protection issues. These issues stem
both from claims for offset and REC
products themselves and from claims
for other products based on offset and
REC purchases (e.g., ‘‘our snacks are
made with green electricity’’). As
discussed in more detail below, the
nature of these products, consumer
understanding of claims, and
substantiation of claims all raise
consumer protection challenges for
offset and REC marketers.
The nature of offset and REC claims
raises particular challenges because
consumers cannot easily verify that they
are receiving that for which they paid.
For example, most consumers would
have great difficulty confirming that
their payments actually fund projects
that may take place in a distant location.
Moreover, even if a consumer could
verify a project’s existence, it likely
would be impossible for the average
consumer to determine whether the
scientifically complex project actually
reduces atmospheric carbon in the
amount claimed, or how much the
consumer’s offset purchase actually
contributes to the project.17 As a result,
the potential for deception is greater
than with more tangible products for
which consumers more easily can
confirm most advertising claims.
In addition, consumer interpretation
of offset and REC-related claims is an
essential factor in addressing consumer
protection questions in these markets.
We are not aware of any research that
addresses consumer understanding of
advertising claims related to carbon
offsets and RECs. As a result, there
appear to be many open questions. For
example, when consumers buy these
products, do they know what they are
buying? How do consumers interpret
express or implied claims about
environmental benefits from offsets and
RECs? Do consumers assume that their
offset purchases are creating reductions
in greenhouse gas emissions beyond
what would have otherwise occurred
without offset sales? How quickly do
they believe reductions occur? Should
marketers consider consumer
understanding about the incidental
benefits of renewable energy, such as air
pollutant reductions or regional
environmental improvements? Do
17 Similarly, it is difficult for consumers to
determine for themselves whether the RECs they
purchase actually represent the environmental
attributes of renewable energy generation.
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consumers interpret REC and offset
claims to include implied claims of
broader (or narrower) environmental
benefit? Questions of consumer
interpretation are important because
marketers must ensure that all
reasonable interpretations of their
claims are truthful, not misleading, and
substantiated.
Substantiation in particular can pose
challenges in the REC and offset
markets. For example, bringing RECs
and offsets to market may involve
multiple transactions and a large
number of entities; consequently, the
methods used to track RECs and offsets
through the market are often
complicated. In addition, efforts to
verify the validity of these products can
be difficult because the underlying
activities may take place in remote
locations or over an extended time
period. Inadequate tracking and
verification systems could lead to
substantiation problems, even for
marketers acting in good faith, and
create opportunities for bad actors to
deceive consumers. For example,
marketers could inadvertently, or
intentionally, sell multiple certificates
based on the same carbon reduction or
renewable energy activities (i.e.,
‘‘double counting’’).
One carbon offset issue, commonly
referred to as ‘‘additionality,’’ has
generated significant discussion.18
‘‘Additionality’’ addresses whether
carbon offset consumers are paying for
a project that would have occurred
without the offset market. In the view of
many involved with this market,19 offset
sellers have a duty to demonstrate that
their underlying greenhouse gas
reduction projects would not have
occurred but for the sale of the offset;
otherwise, they argue, sellers are not
really reducing greenhouse gas
18 ‘‘Additionality’’ is a term generally associated
with mandatory carbon reduction programs
implemented pursuant to the Kyoto Protocol, an
international agreement under the United Nations
Framework Convention on Climate Change (http:
//unfccc.int/resource/docs/convkp/kpeng.pdf).
While no such mandatory program exists in the
United States, many offset marketers and other
interested parties here have looked to the Kyoto
framework in developing practices in the voluntary
offset market in the United States.
19 See, e.g., ‘‘A Consumers’ ’’ Guide to Retail
Carbon Offset Providers,’’ Clean Air-Cool Planet
(2006) (https://www.cleanair-coolplanet.org/
ConsumersGuidetoCarbonOffsets.pdf); Kollmus, A.,
‘‘Voluntary Offsets For Air-Travel Carbon
Emissions: Evaluations and Recommendations of
Thirteen Offset Companies,’’ Tufts Climate
Initiative (Dec. 2006) (https://www.tufts.edu/tie/tci/
pdf/TCI_Carbon_Offsets_Paper_April-2-07.pdf); and
‘‘The Green-e Greenhouse Gas Emission Reduction
Product Certification Program Standard,’’ Center for
Resource Solutions (June 2007) (https://resourcesolutions.org/mv/docs/
Ge_GHG_Product_Standard_V1.pdf).
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emissions. Under this view, for
example, it would not be appropriate to
sell offsets based on a project (e.g.,
capturing methane from a landfill)
implemented to comply with existing
environmental regulations because any
greenhouse gas reductions would have
occurred without the sale of the offsets.
The practical application of the
‘‘additionality’’ concept to specific fact
scenarios has raised a large number of
questions and produced a variety of
opinions among industry members and
other stakeholders.
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III. Issues and Questions for Discussion
at the Workshop
As discussed above, the Commission’s
public workshop will explore
advertising claims for carbon offsets and
RECs, as well as advertising claims
based on the purchase of those
products. We have identified several
possible issues for discussion at the
workshop: (1) Trends in marketing
carbon offsets and RECs, (2) the nature
of the commodities in question (i.e., the
property rights transferred from seller to
buyer through the sale of offsets and
RECs), (3) product marketing based on
offset or REC purchases, (4) consumer
perception of carbon offset and REC
claims, (5) potential market problems
such as double-counting and other
forms of fraud, (6) third-party
certification and other standard-setting
programs, (7) the issue of
‘‘additionality’’ for carbon offsets and its
relationship to potential consumer
deception, (8) the use of RECs as a basis
for carbon offset claims, (9) the state of
substantiation for offsets and REC
claims, and (10) the need for additional
FTC guidance in these areas.
In addition to considering these
possible topics, the Commission invites
written comments on any or all of the
following questions regarding the
consumer protection aspects of the
carbon offset and REC market. The
Commission requests that responses to
these questions be as specific as
possible, including a reference to the
question being answered, and reference
to empirical data or other evidence
wherever available and appropriate.
(1) What express claims are sellers making
for carbon offsets and RECs? What claims, if
any, are implied by that advertising? How do
consumers interpret these claims? Please
provide any supporting evidence. What
evidence constitutes a reasonable basis to
support these claims? What challenges do
offset and REC sellers face in substantiating
their claims? Is there evidence that any
claims in the current marketplace are
unsubstantiated or otherwise deceptive?
(2) What express claims are companies
making for their products and services based
on their purchase of carbon offsets or RECs
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(e.g., ‘‘our product is made with renewable
energy’’)? What claims, if any, are implied by
that advertising? How do consumers interpret
these claims? Please provide any supporting
evidence. What evidence constitutes a
reasonable basis to support these claims? Is
there evidence that any claims in the current
marketplace are unsubstantiated or otherwise
deceptive?
(3) When consumers purchase carbon
offsets or RECs, what property rights do they
acquire?
(4) When consumers purchase carbon
offsets or RECs, what do they think they are
buying? Please provide any supporting
evidence.
(5) What impact do consumers believe
their carbon offset purchases will have on the
future quantities of greenhouse gasses in the
atmosphere? Please provide any supporting
evidence.
(6) Do consumers understand that some
activities supported by carbon offset
programs do not result in immediate carbon
emission reductions? If so, when do
consumers expect such offset programs will
have an impact? Please provide any
supporting evidence.
(7) What is the relationship between the
concept of ‘‘additionality’’ in carbon offset
markets and the FTC’s standard for deception
under the FTC Act?
(8) Please identify state laws that
specifically address consumer protection
issues in the carbon offset and REC markets.
Please explain how the laws address these
issues and whether they are effective.
(9) Please identify third-party and selfregulatory programs that address consumer
protection issues in the carbon offset and
REC markets. Please explain how the
programs address these issues and whether
they are effective.
By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. E7–23006 Filed 11–26–07; 8:45 am]
BILLING CODE 6750–01–P
COMMODITY FUTURES TRADING
COMMISSION
17 CFR Part 150
RIN 3038–AC40
Risk Management Exemption From
Federal Speculative Position Limits
Commodity Futures Trading
Commission.
ACTION: Notice of proposed rulemaking.
AGENCY:
SUMMARY: Section 150.2 of the
Commodity Futures Trading
Commission’s (‘‘Commission’’)
regulations imposes limits on the size of
speculative positions that traders may
hold or control in futures and futures
equivalent option contracts on certain
designated agricultural commodities
named therein. Section 150.3 lists
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66097
certain types of positions that may be
exempted from these Federal
speculative position limits. The
Commission is proposing to provide an
additional exemption for ‘‘risk
management positions.’’ A risk
management position would be defined
as a futures or futures equivalent
position, held as part of a broadly
diversified portfolio of long-only or
short-only futures or futures equivalent
positions, that is based upon either: A
fiduciary obligation to match or track
the results of a broadly diversified index
that includes the same commodity
markets in fundamentally the same
proportions as the futures or futures
equivalent position; or a portfolio
diversification plan that has, among
other substantial asset classes, an
exposure to a broadly diversified index
that includes the same commodity
markets in fundamentally the same
proportions as the futures or futures
equivalent position. The exemption
would be subject to conditions,
including that the positions must be
passively managed, must be
unleveraged, and may not be carried
into the spot month.
Comments must be received on
or before January 28, 2008.
DATES:
Comments should be
submitted to David Stawick, Secretary,
Commodity Futures Trading
Commission, Three Lafayette Centre,
1155 21st Street, NW., Washington, DC
20581. Comments also may be sent by
facsimile to (202) 418–5521, or by
electronic mail to secretary@cftc.gov.
Reference should be made to ‘‘Proposed
Risk Management Exemption from
Federal Speculative Position Limits.’’
Comments may also be submitted by
connecting to the Federal eRulemaking
Portal at https://www.regulations.gov and
following comment submission
instructions.
ADDRESSES:
FOR FURTHER INFORMATION CONTACT:
Donald Heitman, Senior Special
Counsel, Division of Market Oversight,
Commodity Futures Trading
Commission, Three Lafayette Centre,
1155 21st Street, NW., Washington, DC
20581, telephone (202) 418–5041,
facsimile number (202) 418–5507,
electronic mail dheitman@cftc.gov; or
John Fenton, Director of Surveillance,
Division of Market Oversight, telephone
(202) 418–5298, facsimile number (202)
418–5507, electronic mail
jfenton@cftc.gov.
SUPPLEMENTARY INFORMATION:
E:\FR\FM\27NOP1.SGM
27NOP1
Agencies
[Federal Register Volume 72, Number 227 (Tuesday, November 27, 2007)]
[Proposed Rules]
[Pages 66094-66097]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E7-23006]
[[Page 66094]]
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FEDERAL TRADE COMMISSION
16 CFR Part 260
Guides for the Use of Environmental Marketing Claims; Carbon
Offsets and Renewable Energy Certificates; Public Workshop
AGENCY: Federal Trade Commission.
ACTION: Announcement of public workshop; request for public comment.
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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') is
planning to host a public workshop on January 8, 2008 to examine the
emerging market for carbon offsets (i.e., greenhouse gas emission
reduction products) and renewable energy certificates, and related
advertising claims. The workshop is a component of the Commission's
regulatory review of the Guides for the Use of Environmental Marketing
Claims, which is being announced in a separate Federal Register notice
published concurrently.
DATES: The workshop will be held on Tuesday, January 8, 2008, from 9
a.m. to 5 p.m. at the FTC's Satellite Building Conference Center,
located at 601 New Jersey Avenue, NW., Washington, DC. Any written
comments related to the workshop must be received by January 25, 2008.
ADDRESSES: Registration Information: The workshop is open to the
public, and there is no fee for attendance. The FTC also plans to make
this workshop available via a webcast (see https://www.ftc.gov/bcp/
workshops/carbonoffsets/index.shtml). For admittance to the Conference
Center, all attendees will be required to show a valid photo
identification, such as a driver's license. The FTC will accept pre-
registration for this workshop. Pre-registration is not necessary to
attend, but is encouraged so that we may better plan this event. To
pre-register, please e-mail your name and affiliation to
carbonworkshop@ftc.gov. When you pre-register, we will collect your
name, affiliation, and your e-mail address. This information will be
used to estimate how many people will attend. We may use your e-mail
address to contact you with information about the workshop.
Under the Freedom of Information Act (``FOIA'') or other laws, we
may be required to disclose to outside organizations the information
you provide. For additional information, including routine uses
permitted by the Privacy Act, see the Commission's Privacy Policy at
https://www.ftc.gov/ftc/privacy.htm. The FTC Act and other laws the
Commission administers permit the collection of this contact
information to consider and use for the above purposes.
Written and Electronic Comments: The submission of comments is not
required for attendance at the workshop. If you wish to submit written
or electronic comments about the topics to be discussed at the
workshop, such comments must be received by January 25, 2008. Such
comments may be submitted before or after the workshop at the
discretion of the commenter. Comments should refer to ``Carbon Offset
Workshop--Comment, Project No. P074207,'' to facilitate organization of
comments. A comment filed in paper form should include this reference
both in the text and on the envelope, and should be mailed or delivered
to the following address: Federal Trade Commission/Office of the
Secretary, Room H-135 (Annex O), 600 Pennsylvania Avenue, NW.,
Washington, DC 20580. Comments containing confidential material must be
filed in paper form; must be clearly labeled ``Confidential;'' and must
comply with Commission Rule 4.9(c).\1\ The FTC is requesting that any
comment filed in paper form be sent by courier or overnight service, if
possible, because postal mail in the Washington area and at the
Commission is subject to delay due to heightened security precautions.
Comments filed in electronic form should be submitted by following
the instructions on the web-based form at https://
secure.commentworks.com/ftc-carbonworkshop. To ensure that the
Commission considers an electronic comment, you must file it on that
web-based form. You may also visit https://www.regulations.gov to read
this notice, and may file an electronic comment through that Web site.
The Commission will consider all comments that https://
www.regulations.gov forwards to it.
The FTC Act and other laws the Commission administers permit the
collection of public comments to consider and use in this proceeding as
appropriate. The Commission will consider all timely and responsive
public comments that it receives, whether filed in paper or electronic
form. Comments received will be available to the public on the FTC Web
site, to the extent practicable, at https://www.ftc.gov. As a matter of
discretion, the FTC makes every effort to remove home contact
information for individuals from the public comments it receives before
placing those comments on the FTC Web site. To read our policy on how
we handle the information you submit--including routine uses permitted
by the Privacy Act--please review the FTC's privacy policy, at https://
www.ftc.gov/ftc/privacy.shtm.
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\1\ The comment must be accompanied by an explicit request for
confidential treatment, including the factual and legal basis for
the request, and must identify the specific portions of the comment
to be withheld from the public record. The request will be granted
or denied by the Commission's General Counsel, consistent with
applicable law and the public interest. See Commission Rule 4.9(c),
16 CFR 4.9(c).
FOR FURTHER INFORMATION CONTACT: Hampton Newsome, Attorney, 202-326-
2889, Division of Enforcement, Bureau of Consumer Protection, Federal
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Trade Commission.
SUPPLEMENTARY INFORMATION:
I. Introduction
The FTC staff is planning to conduct a one-day workshop on January
8, 2008 related to the marketing of greenhouse gas reduction credits
(commonly referred to as ``carbon offsets'') and renewable energy
certificates (``RECs''). The workshop will focus on consumer protection
issues in these markets, such as consumer perception of carbon offset
and REC advertising claims and substantiation for such claims. This
workshop is one component of the Commission's regulatory review of the
Guides for the Use of Environmental Marketing Claims (16 CFR Part 260),
which the FTC is announcing in a separate, concurrent Federal Register
notice.\2\ The FTC is seeking comment on the issues that will be
addressed at this workshop. Comments may be submitted before or after
the workshop provided they are received by January 25, 2008 as
explained in the ``WRITTEN AND ELECTRONIC COMMENTS'' section of this
notice.
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\2\ The Commission reviews all of its rules and guides
periodically. These reviews seek information about the costs and
benefits of the Commission's existing rules and guides and their
regulatory and economic impact. The information obtained during
these reviews assists the Commission in identifying rules and guides
that warrant modification or rescission.
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This notice addresses several issues related to the upcoming
workshop. It provides background on carbon offsets and RECs. It briefly
discusses the existing regulatory framework in this area, including the
FTC's consumer protection authority. In addition, the notice discusses
consumer protection issues raised by the marketing of offsets and RECs,
as well as marketing and advertising claims based on the purchase of
these products. The notice concludes with a short description of
possible issues for discussion at the workshop and questions for
comment.
[[Page 66095]]
II. Background
A. Carbon Offsets and RECs
The market for the sale of carbon offsets in the United States has
experienced significant growth in the last two years.\3\ The FTC's
workshop, therefore, will focus primarily on consumer protection issues
involving the newly-emerging carbon offset market. Because the REC
market is closely associated with the sale of carbon offsets, the
workshop also will address REC marketing.\4\ This notice briefly
describes these products, as well as the current regulatory framework
in which these activities take place.
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\3\ See, e.g., Hamilton, Katherine, et al., ``State of the
Voluntary Carbon Market 2007: Picking Up Steam,'' New Carbon Finance
and The Ecosystem Marketplace (July 17, 2007) (https://
ecosystemmarketplace.com/documents/acrobat/
StateoftheVoluntaryCarbonMarket-18July_Final.pdf).
\4\ RECs are known also as green certificates, green tags, or
tradable renewable certificates.
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Carbon Offsets: In general, carbon offsets are credits or
certificates that represent the right to claim responsibility for
greenhouse gas emission reductions. For example, a carbon offset
provider might use offset proceeds to pay for landfill methane
collection activities or tree planting in an effort to reduce
greenhouse gasses. In some cases, carbon offset sellers use the
proceeds to purchase RECs (discussed below). By acquiring these
greenhouse gas reduction credits, purchasers, including individuals and
businesses, seek to reduce their ``carbon footprints'' or to make
themselves ``carbon neutral.'' For example, a consumer who flies across
the country is ``responsible'' for a percentage of the carbon emitted
from the fossil fuel burned by the plane. That consumer can purchase a
certificate that funds activities that purport to reduce carbon
emissions elsewhere, in quantities equal to all, or a portion, of the
carbon for which that consumer is ``responsible.'' Additionally, some
businesses purchase offsets to provide a basis for their advertising
claims (e.g., ``our coffee is carbon neutral'').
Renewable Energy Certificates (``RECs''): Generally, retail
electricity customers can support renewable energy \5\ through one of
two methods: by purchasing renewable electricity or by purchasing
renewable energy certificates.\6\ Under the first approach, consumers
purchase renewable energy through traditional electricity contracts
with their local utility or power provider, in areas in which such
energy is sold.\7\ This energy is often more expensive to produce than
conventional energy; consequently, consumers usually pay a premium.\8\
Some generators who cannot sell all of their renewable energy at a
sufficient premium in their ``home'' market, therefore, may find it
advantageous to split their output into two products: The electricity
itself and certificates (RECs) representing the renewable attributes of
that electricity. Under this second approach, generators sell their
electricity at market prices applicable to conventionally-produced
power. Generators then charge for the electricity's renewable attribute
separately by selling certificates to individuals and business
purchasers across the country who use them to characterize the
conventional electricity they buy as renewable.\9\ The REC market,
therefore, helps renewable energy generators by significantly expanding
the number of potential renewable energy purchasers, possibly avoiding
transmission costs associated with traditional contracts, and helping
to ameliorate supply and demand problems associated with the
intermittent operation of some renewable energy facilities (e.g., solar
power facilities).\10\
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\5\ Renewable energy, such as wind and solar power, is energy
derived from sources that are constantly replenished. See, e.g.,
https://www.nrel.gov/learning/re_basics.html and https://www.epa.gov/
greenpower/whatis/renewableenergy.htm.
\6\ Some consumers may also have the option of producing their
own electricity.
\7\ Electricity generated from renewable sources is physically
indistinguishable from conventional electricity once it is
introduced into the power grid. Therefore, it is impossible for
consumers to determine that the electricity that flows into their
homes is generated by renewable energy. By purchasing a certain
amount of renewable electricity through their utility, consumers
simply buy the right to call the electricity they use ``renewable''
and ensure that an equivalent amount of renewable electricity is
supplied to the power grid.
\8\ While some generators may be able to sell renewable energy
at the same price as, or even lower prices than, conventional
electricity, they nonetheless may be able to charge premium prices--
either through direct sales or the marketing of certificates.
\9\ The certificate represents a property right in the
technological and environmental attributes of renewable energy. The
precise nature of the attributes represented by a REC, however,
continues to be a matter of discussion. Generally, one REC
represents the right to describe one megawatt of electricity as
``renewable.'' Currently, there is no uniform or mandatory
definition of a REC.
\10\ See Holt, Ed and Bird, Lori, ``Emerging Markets for
Renewable Energy Certificates: Opportunities and Challenges,''
National Renewable Energy Laboratory (Jan. 2005) at 8-9.
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B. Regulatory Framework
Offset and REC sales can generally occur in two types of markets:
(1) Markets that facilitate compliance with regulatory targets (so
called ``mandatory'' or ``compliance'' markets), and (2) markets
unrelated to existing regulatory programs (so called ``voluntary''
markets).
RECs currently play a role in mandatory markets. For example, some
states require certain electricity providers to purchase a minimum
percentage of their electricity from renewable sources. Purchasing
renewable energy directly, however, is not always practical. Thus, some
states allow providers to meet their quotas, usually called ``renewable
portfolio standards,'' through the purchase of RECs. Although there are
no current mandatory markets for carbon offsets in the United States,
there are ongoing efforts at the state level to develop greenhouse gas
reduction programs that may impact carbon offset sales in the
future.\11\ Because the sale of RECs to meet regulatory targets already
involves ongoing state oversight, and there are no current, mandatory
markets for carbon offsets, the workshop will concentrate on marketing
in the voluntary market.
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\11\ See, e.g., Regional Greenhouse Gas Initiative, https://
www.rggi.org/.
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Where offsets and RECs are not generated to meet regulatory
targets, they are bought and sold in a voluntary market to meet demand.
In this voluntary market, no federal agency currently has a
comprehensive environmental regulatory program.\12\ In the absence of
national regulation, voluntary third-party certification programs have
arisen, and more are under development, to help reduce inappropriate
practices and to provide guidance to marketers through the development
of industry standards.
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\12\ The Environmental Protection Agency has established the
Green Power Partnership, a voluntary program to encourage
organizations in the United States to purchase renewable power
through RECs and other renewable energy products (https://
www.epa.gov/grnpower/).
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The FTC, however, has an important role to play in combating unfair
and deceptive practices in this market. In carrying out this mission,
the Commission enforces the FTC Act, which states that unfair or
deceptive trade practices are unlawful.\13\ In interpreting the FTC
Act, the Commission has determined that a representation, omission, or
practice is deceptive if it is likely to mislead
[[Page 66096]]
consumers acting reasonably in the circumstances and is material.\14\
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\13\ 15 U.S.C. 45. An act or practice is unfair if the injury it
causes, or is likely to cause, is substantial, not outweighed by
other benefits, and not reasonably avoidable. See Section 5(n) of
the FTC Act, 15 U.S.C. 5(n); see also FTC Policy Statement on
Unfairness, appended to International Harvester Co., 104 F.T.C. 949,
1070 (1984) (https://www.ftc.gov/bcp/policystmt/ad-unfair.htm).
\14\ See FTC Policy Statement on Deception, appended to
Cliffdale Associates, Inc., 103 F.T.C. 110, 174 (1984) (http: //
www.ftc.gov/bcp/policystmt/ad-decept.htm).
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Under the FTC Act, all marketers making express or implied claims
about the attributes of their product or service must have a reasonable
basis for their claims at the time they make them. In the realm of
environmental advertising, a reasonable basis often requires competent
and reliable scientific evidence. Such evidence includes tests,
research, studies, or other evidence, based on the expertise of
professionals in the relevant area, that have been conducted and
evaluated in an objective manner by persons qualified to do so, using
procedures generally accepted in the profession to yield accurate and
reliable results.
In exercising its authority under the FTC Act or other statutes,
the FTC has developed a variety of rules and guides related to energy
and environmental marketing practices.\15\ One of these, the Guides for
the Use of Environmental Marketing Claims (``Green Guides''), addresses
the application of Section 5 of the FTC Act to environmental
advertising and marketing practices.\16\ The Green Guides provide
information on consumer interpretation of certain environmental
marketing claims so that marketers can avoid making false or misleading
claims. The Guides focus on the way in which consumers understand
environmental claims and not necessarily the technical or scientific
definition of various terms.
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\15\ See Guide Concerning Fuel Economy Advertising for New
Automobiles (16 CFR part 259), Guides for the Use of Environmental
Marketing Claims (16 CFR part 260), Appliance Labeling Rule (16 CFR
part 305), Fuel Rating Rule (16 CFR part 306), Alternative Fuel
Vehicles Rule (16 CFR part 309), Recycled Oil Rule (16 CFR part
311), and Labeling and Advertising of Home Insulation Rule (the ``R-
Value'' Rule) (16 CFR part 460).
\16\ FTC guides ``are administrative interpretations of laws
administered by the Commission for the guidance of the public in
conducting its affairs in conformity with legal requirements.'' 16
CFR part 17. Conduct that is inconsistent with the guides may result
in corrective action by the Commission, if after investigation, the
Commission has reason to believe that the conduct is unfair or
deceptive to consumers.
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While the FTC has often addressed consumer protection issues
related to energy and environmental issues, the FTC does not have the
authority or expertise to establish environmental performance
standards. Accordingly, we do not plan to develop environmental
standards for carbon offsets and RECs. Instead, the FTC's efforts in
this area will focus on our traditional consumer protection role,
addressing deceptive and unfair practices under the FTC Act.
C. Consumer Protection Issues
Carbon offset and REC marketing activities raise several consumer
protection issues. These issues stem both from claims for offset and
REC products themselves and from claims for other products based on
offset and REC purchases (e.g., ``our snacks are made with green
electricity''). As discussed in more detail below, the nature of these
products, consumer understanding of claims, and substantiation of
claims all raise consumer protection challenges for offset and REC
marketers.
The nature of offset and REC claims raises particular challenges
because consumers cannot easily verify that they are receiving that for
which they paid. For example, most consumers would have great
difficulty confirming that their payments actually fund projects that
may take place in a distant location. Moreover, even if a consumer
could verify a project's existence, it likely would be impossible for
the average consumer to determine whether the scientifically complex
project actually reduces atmospheric carbon in the amount claimed, or
how much the consumer's offset purchase actually contributes to the
project.\17\ As a result, the potential for deception is greater than
with more tangible products for which consumers more easily can confirm
most advertising claims.
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\17\ Similarly, it is difficult for consumers to determine for
themselves whether the RECs they purchase actually represent the
environmental attributes of renewable energy generation.
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In addition, consumer interpretation of offset and REC-related
claims is an essential factor in addressing consumer protection
questions in these markets. We are not aware of any research that
addresses consumer understanding of advertising claims related to
carbon offsets and RECs. As a result, there appear to be many open
questions. For example, when consumers buy these products, do they know
what they are buying? How do consumers interpret express or implied
claims about environmental benefits from offsets and RECs? Do consumers
assume that their offset purchases are creating reductions in
greenhouse gas emissions beyond what would have otherwise occurred
without offset sales? How quickly do they believe reductions occur?
Should marketers consider consumer understanding about the incidental
benefits of renewable energy, such as air pollutant reductions or
regional environmental improvements? Do consumers interpret REC and
offset claims to include implied claims of broader (or narrower)
environmental benefit? Questions of consumer interpretation are
important because marketers must ensure that all reasonable
interpretations of their claims are truthful, not misleading, and
substantiated.
Substantiation in particular can pose challenges in the REC and
offset markets. For example, bringing RECs and offsets to market may
involve multiple transactions and a large number of entities;
consequently, the methods used to track RECs and offsets through the
market are often complicated. In addition, efforts to verify the
validity of these products can be difficult because the underlying
activities may take place in remote locations or over an extended time
period. Inadequate tracking and verification systems could lead to
substantiation problems, even for marketers acting in good faith, and
create opportunities for bad actors to deceive consumers. For example,
marketers could inadvertently, or intentionally, sell multiple
certificates based on the same carbon reduction or renewable energy
activities (i.e., ``double counting'').
One carbon offset issue, commonly referred to as ``additionality,''
has generated significant discussion.\18\ ``Additionality'' addresses
whether carbon offset consumers are paying for a project that would
have occurred without the offset market. In the view of many involved
with this market,\19\ offset sellers have a duty to demonstrate that
their underlying greenhouse gas reduction projects would not have
occurred but for the sale of the offset; otherwise, they argue, sellers
are not really reducing greenhouse gas
[[Page 66097]]
emissions. Under this view, for example, it would not be appropriate to
sell offsets based on a project (e.g., capturing methane from a
landfill) implemented to comply with existing environmental regulations
because any greenhouse gas reductions would have occurred without the
sale of the offsets. The practical application of the ``additionality''
concept to specific fact scenarios has raised a large number of
questions and produced a variety of opinions among industry members and
other stakeholders.
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\18\ ``Additionality'' is a term generally associated with
mandatory carbon reduction programs implemented pursuant to the
Kyoto Protocol, an international agreement under the United Nations
Framework Convention on Climate Change (http: //unfccc.int/resource/
docs/convkp/kpeng.pdf). While no such mandatory program exists in
the United States, many offset marketers and other interested
parties here have looked to the Kyoto framework in developing
practices in the voluntary offset market in the United States.
\19\ See, e.g., ``A Consumers' '' Guide to Retail Carbon Offset
Providers,'' Clean Air-Cool Planet (2006) (https://www.cleanair-
coolplanet.org/ConsumersGuidetoCarbonOffsets.pdf); Kollmus, A.,
``Voluntary Offsets For Air-Travel Carbon Emissions: Evaluations and
Recommendations of Thirteen Offset Companies,'' Tufts Climate
Initiative (Dec. 2006) (https://www.tufts.edu/tie/tci/pdf/TCI_
Carbon_Offsets_Paper_April-2-07.pdf); and ``The Green-e
Greenhouse Gas Emission Reduction Product Certification Program
Standard,'' Center for Resource Solutions (June 2007) (https://
resource-solutions.org/mv/docs/Ge_GHG_Product_Standard_V1.pdf).
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III. Issues and Questions for Discussion at the Workshop
As discussed above, the Commission's public workshop will explore
advertising claims for carbon offsets and RECs, as well as advertising
claims based on the purchase of those products. We have identified
several possible issues for discussion at the workshop: (1) Trends in
marketing carbon offsets and RECs, (2) the nature of the commodities in
question (i.e., the property rights transferred from seller to buyer
through the sale of offsets and RECs), (3) product marketing based on
offset or REC purchases, (4) consumer perception of carbon offset and
REC claims, (5) potential market problems such as double-counting and
other forms of fraud, (6) third-party certification and other standard-
setting programs, (7) the issue of ``additionality'' for carbon offsets
and its relationship to potential consumer deception, (8) the use of
RECs as a basis for carbon offset claims, (9) the state of
substantiation for offsets and REC claims, and (10) the need for
additional FTC guidance in these areas.
In addition to considering these possible topics, the Commission
invites written comments on any or all of the following questions
regarding the consumer protection aspects of the carbon offset and REC
market. The Commission requests that responses to these questions be as
specific as possible, including a reference to the question being
answered, and reference to empirical data or other evidence wherever
available and appropriate.
(1) What express claims are sellers making for carbon offsets
and RECs? What claims, if any, are implied by that advertising? How
do consumers interpret these claims? Please provide any supporting
evidence. What evidence constitutes a reasonable basis to support
these claims? What challenges do offset and REC sellers face in
substantiating their claims? Is there evidence that any claims in
the current marketplace are unsubstantiated or otherwise deceptive?
(2) What express claims are companies making for their products
and services based on their purchase of carbon offsets or RECs
(e.g., ``our product is made with renewable energy'')? What claims,
if any, are implied by that advertising? How do consumers interpret
these claims? Please provide any supporting evidence. What evidence
constitutes a reasonable basis to support these claims? Is there
evidence that any claims in the current marketplace are
unsubstantiated or otherwise deceptive?
(3) When consumers purchase carbon offsets or RECs, what
property rights do they acquire?
(4) When consumers purchase carbon offsets or RECs, what do they
think they are buying? Please provide any supporting evidence.
(5) What impact do consumers believe their carbon offset
purchases will have on the future quantities of greenhouse gasses in
the atmosphere? Please provide any supporting evidence.
(6) Do consumers understand that some activities supported by
carbon offset programs do not result in immediate carbon emission
reductions? If so, when do consumers expect such offset programs
will have an impact? Please provide any supporting evidence.
(7) What is the relationship between the concept of
``additionality'' in carbon offset markets and the FTC's standard
for deception under the FTC Act?
(8) Please identify state laws that specifically address
consumer protection issues in the carbon offset and REC markets.
Please explain how the laws address these issues and whether they
are effective.
(9) Please identify third-party and self-regulatory programs
that address consumer protection issues in the carbon offset and REC
markets. Please explain how the programs address these issues and
whether they are effective.
By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. E7-23006 Filed 11-26-07; 8:45 am]
BILLING CODE 6750-01-P