Agency Information Collection Activities; Submission for OMB Review; Comment Request, 77751-77753 [E6-22171]
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Federal Register / Vol. 71, No. 248 / Wednesday, December 27, 2006 / Notices
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banks and nonbanking companies
owned by the bank holding company,
including the companies listed below.
The applications listed below, as well
as other related filings required by the
Board, are available for immediate
inspection at the Federal Reserve Bank
indicated. The application also will be
available for inspection at the offices of
the Board of Governors. Interested
persons may express their views in
writing on the standards enumerated in
the BHC Act (12 U.S.C. 1842(c)). If the
proposal also involves the acquisition of
a nonbanking company, the review also
includes whether the acquisition of the
nonbanking company complies with the
standards in section 4 of the BHC Act
(12 U.S.C. 1843). Unless otherwise
noted, nonbanking activities will be
conducted throughout the United States.
Additional information on all bank
holding companies may be obtained
from the National Information Center
website at www.ffiec.gov/nic/.
Unless otherwise noted, comments
regarding each of these applications
must be received at the Reserve Bank
indicated or the offices of the Board of
Governors not later than January 22,
2007.
A. Federal Reserve Bank of Boston
(Richard Walker, Community Affairs
Officer) P.O. Box 55882, Boston,
Massachusetts 02106-2204:
1. Spencer MHC and Spencer Mid–tier
Holding Company, both of Spencer,
Massachusetts; to become bank holding
companies by acquiring 100 percent of
the voting shares of Spencer Savings
Bank, Spencer, Massachusetts.
B. Federal Reserve Bank of Atlanta
(Andre Anderson, Vice President) 1000
Peachtree Street, N.E., Atlanta, Georgia
30309:
1. FineMark Holdings, Inc.; to become
a bank holding company by acquiring
100 percent of the voting shares of
FineMark National Bank & Trust, both
of Fort Myers, Florida (in organization).
C. Federal Reserve Bank of Chicago
(Patrick M. Wilder, Assistant Vice
President) 230 South LaSalle Street,
Chicago, Illinois 60690-1414:
1. Marshall & Ilsley Corporation,
Milwaukee, Wisconsin; to merge with
United Heritage Bankshares of Florida,
Inc., and thereby indirectly acquire
voting shares of United Heritage Bank,
both of Orlando, Florida.
Board of Governors of the Federal Reserve
System, December 21, 2006.
Jennifer J. Johnson,
Secretary of the Board.
[FR Doc. E6–22104 Filed 12–26–06; 8:45 am]
BILLING CODE 6210–01–S
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FEDERAL TRADE COMMISSION
Agency Information Collection
Activities; Submission for OMB
Review; Comment Request
Federal Trade Commission.
Notice.
AGENCY:
ACTION:
SUMMARY: The information collection
requirements described below will be
submitted to the Office of Management
and Budget (‘‘OMB’’) for review, as
required by the Paperwork Reduction
Act (‘‘PRA’’) (44 U.S.C. 3501–3520). The
Federal Trade Commission (‘‘FTC’’ or
‘‘Commission’’) is seeking public
comments on its proposal to extend
through January 31, 2010 the current
OMB clearance for information
collection requirements contained in its
Mail or Telephone Order Merchandise
Trade Regulation Rule (‘‘MTOR’’ or
‘‘Rule’’), 16 CFR Part 435. That
clearance expires on January 31, 2007.
DATES: Comments must be filed by
January 26, 2007.
ADDRESSES: Interested parties are
invited to submit written comments.
Comments should refer to ‘‘Mail or
Telephone Order Merchandise Trade
Regulation Rule: FTC File No.
R511929,’’ to facilitate the organization
of comments. A comment filed in paper
form should include this reference both
in the text and on the envelope and
should be mailed or delivered, with two
complete copies, to the following
address: Federal Trade Commission,
Room H 135 (Annex J), 600
Pennsylvania Ave., NW., Washington,
DC 20580. Because paper mail in the
Washington area and at the Commission
is subject to delay, please consider
submitting your comments in electronic
form, (in ASCII format, WordPerfect, or
Microsoft Word) as part of or as an
attachment to email messages directed
to the following e-mail box:
paperworkcomment@ftc.gov. However,
if the comment contains any material for
which confidential treatment is
requested, it must be filed in paper
form, and the first page of the document
must be clearly labeled ‘‘Confidential.’’ 1
Comments should also be submitted
to: Office of Management and Budget,
Attention: Desk Officer for the Federal
Trade Commission. Comments should
be submitted via facsimile to (202) 395–
1 Commission Rule 4.2(d), 16 CFR 4.2(d). The
comment must be accompanied by an explicit
request for confidential treatment, including the
factual and legal basis for the request, and must
identify the specific portions of the comment to be
withheld from the public record. The request will
be granted or denied by the Commission’s General
Counsel, consistent with applicable law and the
public interest. See Commission Rule 4.9(c), 16 CFR
4.9(c).
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77751
6974 because U.S. Postal Mail is subject
to lengthy delays due to heightened
security precautions.
The FTC Act and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. All timely and responsive
public comments will be considered by
the Commission and will be available to
the public on the FTC Web site, to the
extent practicable, at https://www.ftc.gov.
As a matter of discretion, the FTC makes
every effort to remove home contact
information for individuals from the
public comments it receives before
placing those comments on the FTC
website. More information, including
routine uses permitted by the Privacy
Act, may be found in the FTC’s privacy
policy at https://www.ftc.gov/ftc/
privacy.htm.
FOR FURTHER INFORMATION CONTACT:
Requests for additional information
should be addressed to Joel N. Brewer,
Attorney, Division of Enforcement,
Bureau of Consumer Protection, Federal
Trade Commission, 600 Pennsylvania
Avenue, NW., Washington, DC 20580,
(202) 326–2967.
SUPPLEMENTARY INFORMATION: On
October 13, 2006, the FTC sought
comment on the information collection
requirements associated with the Mail
or Telephone Order Merchandise Trade
Regulation Rule (‘‘MTOR’’ or ‘‘Rule’’),
16 CFR Part 435 (OMB Control Number:
3084–0106). See 71 FR 60530. No
comments were received. Pursuant to
the OMB regulations that implement the
PRA (5 CFR Part 1320), the FTC is
providing this second opportunity for
public comment while seeking OMB
approval to extend the existing
paperwork clearance for the Rule. All
comments should be filed as prescribed
in the ADDRESSES section above, and
must be received on or before January
26, 2007.
The MTOR was promulgated in 1975
in response to consumer complaints that
many merchants were failing to ship
merchandise ordered by mail on time,
failing to ship at all, or failing to provide
prompt refunds for unshipped
merchandise. A second rulemaking
proceeding in 1993 demonstrated that
the delayed shipment and refund
problems of the mail order industry
were also being experienced by
consumers who ordered merchandise
over the telephone. Accordingly, the
Commission amended the Rule,
effective on March 1, 1994, to include
merchandise ordered by telephone,
including by telefax or by computer
through the use of a modem (e.g.,
Internet sales), and the Rule was then
E:\FR\FM\27DEN1.SGM
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77752
Federal Register / Vol. 71, No. 248 / Wednesday, December 27, 2006 / Notices
renamed the ‘‘Mail or Telephone Order
Merchandise Rule.’’
Generally, the MTOR requires a
merchant to: (1) Have a reasonable basis
for any express or implied shipment
representation made in soliciting the
sale; (2) ship within the time period
promised and, if no time period is
promised, within 30 days; (3) notify the
consumer and obtain the consumer’s
consent to any delay in shipment; and
(4) make prompt and full refunds when
the consumer exercises a cancellation
option or the merchant is unable to meet
the Rule’s other requirements.
The notice provisions in the Rule
require a merchant who is unable to
ship within the promised shipment time
or 30 days to notify the consumer of a
revised date and his or her right to
cancel the order and obtain a prompt
refund. Delays beyond the revised
shipment date also trigger a notification
requirement to consumers. When the
MTOR requires the merchant to make a
refund and the consumer has paid by
credit card, the Rule also requires the
merchant to notify the consumer either
that any charge to the consumer’s charge
account will be reversed or that the
merchant will take no action that will
result in a charge.
jlentini on PROD1PC65 with NOTICES
Burden Statement
Estimated total annual hours burden:
3,083,000 hours (rounded to the nearest
thousand).
In its 2003 PRA-related Federal
Register Notices 2 and corresponding
submission to OMB, FTC staff estimated
that 53,600 established companies each
spend an average of 50 hours per year
on compliance with the Rule, and that
approximately 1,800 new industry
entrants spend an average of 230 hours
(an industry estimate) for compliance
measures associated with start-up.3
Thus, the total estimated hours burden
was 3,094,000 hours, rounded up to the
nearest thousand [(53,600 established
companies × 50 hours) + (1,800 new
entrants × 230 hours)].
No provisions in the Rule have been
amended or changed since staff’s prior
submission to OMB. Thus, the Rule’s
disclosure and record-keeping
requirements remain the same. Since
then, however, the number of
businesses engaged in the sale of
merchandise by mail or by telephone
has increased. Comparing data from the
U.S. Department of Commerce 2002
Statistical Abstract with data from the
2 68 FR 58683 (Oct. 10, 2003); 68 FR 74580 (Dec.
24, 2003).
3 Most of the estimated start-up time relates to the
development and installation of computer systems
geared to more efficiently handle customer orders.
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2006 Statistical Abstract,4 between 1999
and 2002 the number of businesses
subject to the MTOR grew from 51,800
to 54,500, or an average increase of 675
new businesses a year [(54,500
businesses in 2002—51,800 businesses
in 1999) ( 4 years]. Assuming this
growth rate continues, the average
number of established businesses during
the three-year period for which OMB
clearance is sought for the Rule would
be 58,550.5
Conversely, based on the 2002 and
2006 Statistical Abstract data, FTC staff
is reducing its estimate of new
businesses per year from 1,800 to 675.
Thus, staff estimates that the average
number of affected entities during the
three-year OMB clearance period will be
approximately 59,225 (58,550
established companies + 675 new
entrants).
Accordingly, staff estimates total
industry hours to comply with the
MTOR by then will be 3,083,000 hours
[(58,550 established companies x 50
hours) + (675 new entrants x 230
hours)], rounded to the nearest
thousand.
This may overstate the total number
of hours spent on MTOR compliance.
The mail-order industry has been
subject to the basic provisions of the
Rule since 1976 and the telephone-order
industry since 1994. Thus, businesses
have had several years (and some have
had decades) to integrate compliance
systems into their business procedures.
Moreover, arguably much of the
estimated time burden for disclosurerelated compliance would be incurred
even absent the Rule. Industry trade
associations and individual witnesses
have consistently taken the position that
compliance with the MTOR is widely
regarded by direct marketers as being
good business practice. Providing
consumers with notice about the status
of their orders fosters consumer loyalty
and encourages repeat purchases, which
are important to direct marketers’
4 Comparing Table 1000, ‘‘Retail Trade—
Establishments, Employees and Payroll: 1999 and
2000,’’ Statistical Abstract of the United States,
122nd edition, 2002, U.S. Department of Commerce,
Economics and Statistics Administration, with
Table 1015, ‘‘Retail Trade—Establishments,
Employees and Payroll: 2000 and 2002,’’ Statistical
Abstract of the United States, 125th edition, 2006,
U.S. Department of Commerce, Economics and
Statistics Administration.
5 As discussed above, the existing OMB clearance
for the Rule expires on January 31, 2007 and the
FTC is seeking to extend the clearance through
January 31, 2010. The average number of
established businesses during the three-year
clearance period was determined as follows:
[(54,500 businesses in 2002 + (675 new entrants per
year × 5 years)) + (54,500 businesses in 2002 + (675
new entrants per year × 6 years)) + (54,500
businesses in 2002 + (675 new entrants per year ×
7 years))÷ ( 3 years.
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success. Accordingly, the Rule’s
notification requirements would be
followed in any event by most
merchants to meet consumer
expectations regarding timely shipment,
notification of delay, and prompt and
full refunds. Thus, it appears that much
of the time and expense associated with
Rule compliance may not constitute
‘‘burden’’ under the PRA.6 Nevertheless,
staff continues to conservatively assume
that the time devoted to compliance
with the Rule by existing and new
companies remains unchanged.
Estimated labor costs: $53,829,000
(rounded to the nearest thousand).
FTC staff derived labor costs by
applying appropriate hourly cost figures
to the burden hours described above.
According to the 2002 and 2006
Statistical Abstract, average payroll for
‘‘electronic shipping and mail order
houses,’’ ‘‘direct selling
establishments,’’ and ‘‘other direct
selling establishments’’ rose from $14.41
per hour in 1999 to $15.92 per hour in
2002, an increase of $1.51 per hour over
four years ($15.92 per hour in 2002—
$14.41 per hour in 1999), or an average
of $0.378 per year ($1.51 increase over
four years ( 4 years). Assuming average
payroll continues to increase an average
of $0.378 per hour per year, the average
payroll during the three-year period for
which OMB clearance is sought for the
Rule would be $17.46 per hour.7
Because the bulk of the burden of
complying with the MTOR is borne by
clerical personnel, staff believes that the
average hourly payroll figure for
electronic shipping and mail order
houses and direct selling establishments
is an appropriate measure of a direct
marketer’s average labor cost to comply
with the Rule. Thus, the total annual
labor cost to new and established
businesses for MTOR compliance
6 Staff recognizes that, since the FTC’s previous
PRA submission to OMB for the Rule, many
businesses have upgraded the information
management systems they need in order to comply
with the Rule and to track orders more effectively.
These upgrades, however, were primarily prompted
by the industry’s need to deal with growing
consumer demand for merchandise (resulting, in
part, from increased public acceptance of making
purchases over the telephone and, more recently,
the Internet). Accordingly, most companies now
maintain records and provide updated order
information of the kind required by the Rule in
their ordinary course of business. Under the OMB
regulation implementing the PRA, burden is
defined to exclude any effort that would be
expended regardless of any regulatory requirement.
5 CFR 1320.3(b)(2).
7 The approximate payroll during the three-year
clearance period was determined as follows:
[($15.19 payroll in 2002 + ($0.378 average increase
per year × 5 years)) + ($15.19 payroll in 2002 +
($0.378 average increase per year × 6 years)) +
($15.19 payroll in 2002 + ($0.378 average increase
per year × 7 years))] ( 3 years.
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Federal Register / Vol. 71, No. 248 / Wednesday, December 27, 2006 / Notices
SUMMARY: The FTC is planning to host
a public workshop that will analyze the
marketing of offers of goods and services
with negative option features. The
workshop will address the pros and
cons of such offers, discuss online
marketing of such offers, and explore
ways to make effective disclosures in
online advertising of such offers.
DATES: The workshop will be held on
Thursday, January 25, 2007 from 8 a.m.
to 4:30 p.m. at the Federal Trade
Commission’s Satellite Building, located
at 601 New Jersey Avenue, NW.,
Washington, DC. The event is open to
the public and there is no fee for
attendance. Pre-registration is not
required. Comments addressing the
workshop agenda topics and the issues
discussed by the panelists at the
workshop must be received on or before
February 26, 2007.
ADDRESSES: Interested persons are
invited to submit written comments
addressing the workshop agenda topics
and the issues discussed by the
panelists at the workshop. Comments
should refer to ‘‘Negative Option
Workshop—Comment P064202’’ to
facilitate the organization of comments.
A comment filed in paper form should
include this reference both in the text
and on the envelope, and should be
mailed or delivered, with two copies to
the following address: Federal Trade
Commission/Office of the Secretary,
Room 135–H (Annex E), 600
Pennsylvania Avenue, NW.,
Washington, DC 20580. If the comment
contains any material for which
confidential treatment is requested, it
must be filed in paper (rather than
electronic) form, and the first page of
the document must be clearly labeled
‘‘Confidential.’’ 1 The FTC is requesting
that any comment filed in paper form be
sent by courier or overnight service, if
possible, because U.S. postal mail in the
Washington area, and at the
Commission, is subject to delay due to
heightened security precautions.
Because U.S. postal mail is subject to
delay due to heightened security
measures, please consider submitting
your comments in electronic form.
Comments filed in electronic form
(except comments containing any
confidential material) should be
submitted by visiting the Web site at
https://secure.commentworks.com/ftcnegativeoptionworkshop and following
the instructions on the Web-based form.
To ensure that the Commission
considers an electronic comment, you
must file it on the web-based form at the
https://secure.commentworks.com/ftcnegativeoptionworkshop Web site. If
this Notice appears at
www.regulations.gov, you may also file
an electronic comment through that
8 Based on a $9.775 billion average yearly
increase in sales for ‘‘electronic shopping and mailorder houses’’ from 2000 to 2004 (according to the
2006 Statistical Abstract), staff estimates that total
mail or telephone order sales to consumers in the
three-year period for which OMB clearance is
sought will average $187.4 billion. Thus, the
projected average labor cost for MTOR compliance
by existing and new businesses for that period
would amount to less than 0.029% of sales.
1 Commission Rule 4.2(d), 16 CFR 4.2 (d). The
comment must be accompanied by an explicit
request for confidential treatment, including the
factual and legal basis for the request, and must
identify the specific portions of the comment to be
withheld from the public record. The request will
be granted or denied by the Commission’s General
Counsel, consistent with applicable law and the
public interest. See Commission Rule 4.9(c), 16 CFR
4.9(c).
during the three-year period for which
OMB approval is sought would be
approximately $53,829,000 (3,083,000
hours x $17.46/hr.), rounded to the
nearest thousand. Relative to direct
industry sales, this total is negligible.8
Estimated annual non-labor cost
burden: $0 or minimal.
The applicable requirements impose
minimal start-up costs, as businesses
subject to the Rule generally have or
obtain necessary equipment for other
business purposes, i.e., inventory and
order management, and customer
relations. For the same reason, staff
anticipates printing and copying costs to
be minimal, especially given that
telephone order merchants have
increasingly turned to electronic
communications to notify consumers of
delay and to provide cancellation
options. Staff believes that the above
requirements necessitate ongoing,
regular training so that covered entities
stay current and have a clear
understanding of federal mandates, but
that this would be a small portion of
and subsumed within the ordinary
training that employees receive apart
from that associated with the
information collected under the Rule.
William Blumenthal,
General Counsel.
[FR Doc. E6–22171 Filed 12–26–06; 8:45 am]
BILLING CODE 6750–01–P
FEDERAL TRADE COMMISSION
Public Workshop: Negative Options:
An FTC Workshop Analyzing Negative
Option Marketing
AGENCY:
Federal Trade Commission
(FTC).
Notice announcing public
workshop and requesting public
comment.
jlentini on PROD1PC65 with NOTICES
ACTION:
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77753
Web site. The Commission will consider
all comments that regulations.gov
forwards to it.
The FTC Act and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. The Commission will
consider all timely and responsive
public comments that it receives,
whether filed in paper or electronic
form. Comments received will be
available to the public on the FTC Web
site, to the extent practicable, at https://
www.ftc.gov. As a matter of discretion,
the FTC makes every effort to remove
home contact information for
individuals from the public comments it
receives before placing those comments
on the FTC Web site. More information,
including routine uses permitted by the
Privacy Act, may be found in the FTC’s
privacy policy, at https://www.ftc.gov/
ftc/privacy.htm.
FOR FURTHER INFORMATION CONTACT:
Robin Rosen Spector, 202–326–3740,
Bureau of Consumer Protection, 600
Pennsylvania Avenue, NW., Room NJ–
2202, Washington, DC 20580. Prior to
the workshop, an agenda and additional
information for attendees will be posted
on the FTC’s Web site, www.ftc.gov/bcp/
workshops/negativeoption.
SUPPLEMENTARY INFORMATION:
Background and Workshop Goals
Many offers for products or services
marketed to consumers today include
not just an offer for one product or an
initial provision of services, but the
opportunity to consent in advance to
continue to receive products or services
in the future. This type of sales offer or
agreement is commonly known as a
‘‘negative option offer.’’ The central
characteristic of a negative option offer
is that the customer’s silence or failure
to take an affirmative action to reject
goods or services or to cancel the
agreement is interpreted by the seller as
acceptance of the offer.
Negative option offers take a variety of
forms. One of the best known is a
prenotification negative option plan. In
such a plan, consumers receive periodic
announcements of upcoming
merchandise and have a set period of
time to contact the company and
decline the item. If they remain silent,
the company sends them the
merchandise. Another common offer is
called a continuity plan. In this type of
plan, consumers receive regular
shipments of merchandise until the
consumer cancels the agreement. A
third popular offer is the trial
conversion. Consumers in such a plan
agree to receive products or utilize
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Agencies
[Federal Register Volume 71, Number 248 (Wednesday, December 27, 2006)]
[Notices]
[Pages 77751-77753]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E6-22171]
=======================================================================
-----------------------------------------------------------------------
FEDERAL TRADE COMMISSION
Agency Information Collection Activities; Submission for OMB
Review; Comment Request
AGENCY: Federal Trade Commission.
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: The information collection requirements described below will
be submitted to the Office of Management and Budget (``OMB'') for
review, as required by the Paperwork Reduction Act (``PRA'') (44 U.S.C.
3501-3520). The Federal Trade Commission (``FTC'' or ``Commission'') is
seeking public comments on its proposal to extend through January 31,
2010 the current OMB clearance for information collection requirements
contained in its Mail or Telephone Order Merchandise Trade Regulation
Rule (``MTOR'' or ``Rule''), 16 CFR Part 435. That clearance expires on
January 31, 2007.
DATES: Comments must be filed by January 26, 2007.
ADDRESSES: Interested parties are invited to submit written comments.
Comments should refer to ``Mail or Telephone Order Merchandise Trade
Regulation Rule: FTC File No. R511929,'' to facilitate the organization
of comments. A comment filed in paper form should include this
reference both in the text and on the envelope and should be mailed or
delivered, with two complete copies, to the following address: Federal
Trade Commission, Room H 135 (Annex J), 600 Pennsylvania Ave., NW.,
Washington, DC 20580. Because paper mail in the Washington area and at
the Commission is subject to delay, please consider submitting your
comments in electronic form, (in ASCII format, WordPerfect, or
Microsoft Word) as part of or as an attachment to email messages
directed to the following e-mail box: paperworkcomment@ftc.gov.
However, if the comment contains any material for which confidential
treatment is requested, it must be filed in paper form, and the first
page of the document must be clearly labeled ``Confidential.'' \1\
---------------------------------------------------------------------------
\1\ Commission Rule 4.2(d), 16 CFR 4.2(d). The comment must be
accompanied by an explicit request for confidential treatment,
including the factual and legal basis for the request, and must
identify the specific portions of the comment to be withheld from
the public record. The request will be granted or denied by the
Commission's General Counsel, consistent with applicable law and the
public interest. See Commission Rule 4.9(c), 16 CFR 4.9(c).
---------------------------------------------------------------------------
Comments should also be submitted to: Office of Management and
Budget, Attention: Desk Officer for the Federal Trade Commission.
Comments should be submitted via facsimile to (202) 395-6974 because
U.S. Postal Mail is subject to lengthy delays due to heightened
security precautions.
The FTC Act and other laws the Commission administers permit the
collection of public comments to consider and use in this proceeding as
appropriate. All timely and responsive public comments will be
considered by the Commission and will be available to the public on the
FTC Web site, to the extent practicable, at https://www.ftc.gov. As a
matter of discretion, the FTC makes every effort to remove home contact
information for individuals from the public comments it receives before
placing those comments on the FTC website. More information, including
routine uses permitted by the Privacy Act, may be found in the FTC's
privacy policy at https://www.ftc.gov/ftc/privacy.htm.
FOR FURTHER INFORMATION CONTACT: Requests for additional information
should be addressed to Joel N. Brewer, Attorney, Division of
Enforcement, Bureau of Consumer Protection, Federal Trade Commission,
600 Pennsylvania Avenue, NW., Washington, DC 20580, (202) 326-2967.
SUPPLEMENTARY INFORMATION: On October 13, 2006, the FTC sought comment
on the information collection requirements associated with the Mail or
Telephone Order Merchandise Trade Regulation Rule (``MTOR'' or
``Rule''), 16 CFR Part 435 (OMB Control Number: 3084-0106). See 71 FR
60530. No comments were received. Pursuant to the OMB regulations that
implement the PRA (5 CFR Part 1320), the FTC is providing this second
opportunity for public comment while seeking OMB approval to extend the
existing paperwork clearance for the Rule. All comments should be filed
as prescribed in the ADDRESSES section above, and must be received on
or before January 26, 2007.
The MTOR was promulgated in 1975 in response to consumer complaints
that many merchants were failing to ship merchandise ordered by mail on
time, failing to ship at all, or failing to provide prompt refunds for
unshipped merchandise. A second rulemaking proceeding in 1993
demonstrated that the delayed shipment and refund problems of the mail
order industry were also being experienced by consumers who ordered
merchandise over the telephone. Accordingly, the Commission amended the
Rule, effective on March 1, 1994, to include merchandise ordered by
telephone, including by telefax or by computer through the use of a
modem (e.g., Internet sales), and the Rule was then
[[Page 77752]]
renamed the ``Mail or Telephone Order Merchandise Rule.''
Generally, the MTOR requires a merchant to: (1) Have a reasonable
basis for any express or implied shipment representation made in
soliciting the sale; (2) ship within the time period promised and, if
no time period is promised, within 30 days; (3) notify the consumer and
obtain the consumer's consent to any delay in shipment; and (4) make
prompt and full refunds when the consumer exercises a cancellation
option or the merchant is unable to meet the Rule's other requirements.
The notice provisions in the Rule require a merchant who is unable
to ship within the promised shipment time or 30 days to notify the
consumer of a revised date and his or her right to cancel the order and
obtain a prompt refund. Delays beyond the revised shipment date also
trigger a notification requirement to consumers. When the MTOR requires
the merchant to make a refund and the consumer has paid by credit card,
the Rule also requires the merchant to notify the consumer either that
any charge to the consumer's charge account will be reversed or that
the merchant will take no action that will result in a charge.
Burden Statement
Estimated total annual hours burden: 3,083,000 hours (rounded to
the nearest thousand).
In its 2003 PRA-related Federal Register Notices \2\ and
corresponding submission to OMB, FTC staff estimated that 53,600
established companies each spend an average of 50 hours per year on
compliance with the Rule, and that approximately 1,800 new industry
entrants spend an average of 230 hours (an industry estimate) for
compliance measures associated with start-up.\3\ Thus, the total
estimated hours burden was 3,094,000 hours, rounded up to the nearest
thousand [(53,600 established companies x 50 hours) + (1,800 new
entrants x 230 hours)].
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\2\ 68 FR 58683 (Oct. 10, 2003); 68 FR 74580 (Dec. 24, 2003).
\3\ Most of the estimated start-up time relates to the
development and installation of computer systems geared to more
efficiently handle customer orders.
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No provisions in the Rule have been amended or changed since
staff's prior submission to OMB. Thus, the Rule's disclosure and
record-keeping requirements remain the same. Since then, however, the
number of businesses engaged in the sale of merchandise by mail or by
telephone has increased. Comparing data from the U.S. Department of
Commerce 2002 Statistical Abstract with data from the 2006 Statistical
Abstract,\4\ between 1999 and 2002 the number of businesses subject to
the MTOR grew from 51,800 to 54,500, or an average increase of 675 new
businesses a year [(54,500 businesses in 2002--51,800 businesses in
1999) ( 4 years]. Assuming this growth rate continues, the average
number of established businesses during the three-year period for which
OMB clearance is sought for the Rule would be 58,550.\5\
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\4\ Comparing Table 1000, ``Retail Trade--Establishments,
Employees and Payroll: 1999 and 2000,'' Statistical Abstract of the
United States, 122nd edition, 2002, U.S. Department of Commerce,
Economics and Statistics Administration, with Table 1015, ``Retail
Trade--Establishments, Employees and Payroll: 2000 and 2002,''
Statistical Abstract of the United States, 125th edition, 2006, U.S.
Department of Commerce, Economics and Statistics Administration.
\5\ As discussed above, the existing OMB clearance for the Rule
expires on January 31, 2007 and the FTC is seeking to extend the
clearance through January 31, 2010. The average number of
established businesses during the three-year clearance period was
determined as follows: [(54,500 businesses in 2002 + (675 new
entrants per year x 5 years)) + (54,500 businesses in 2002 + (675
new entrants per year x 6 years)) + (54,500 businesses in 2002 +
(675 new entrants per year x 7 years))/ ( 3 years.
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Conversely, based on the 2002 and 2006 Statistical Abstract data,
FTC staff is reducing its estimate of new businesses per year from
1,800 to 675. Thus, staff estimates that the average number of affected
entities during the three-year OMB clearance period will be
approximately 59,225 (58,550 established companies + 675 new entrants).
Accordingly, staff estimates total industry hours to comply with
the MTOR by then will be 3,083,000 hours [(58,550 established companies
x 50 hours) + (675 new entrants x 230 hours)], rounded to the nearest
thousand.
This may overstate the total number of hours spent on MTOR
compliance. The mail-order industry has been subject to the basic
provisions of the Rule since 1976 and the telephone-order industry
since 1994. Thus, businesses have had several years (and some have had
decades) to integrate compliance systems into their business
procedures. Moreover, arguably much of the estimated time burden for
disclosure-related compliance would be incurred even absent the Rule.
Industry trade associations and individual witnesses have consistently
taken the position that compliance with the MTOR is widely regarded by
direct marketers as being good business practice. Providing consumers
with notice about the status of their orders fosters consumer loyalty
and encourages repeat purchases, which are important to direct
marketers' success. Accordingly, the Rule's notification requirements
would be followed in any event by most merchants to meet consumer
expectations regarding timely shipment, notification of delay, and
prompt and full refunds. Thus, it appears that much of the time and
expense associated with Rule compliance may not constitute ``burden''
under the PRA.\6\ Nevertheless, staff continues to conservatively
assume that the time devoted to compliance with the Rule by existing
and new companies remains unchanged.
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\6\ Staff recognizes that, since the FTC's previous PRA
submission to OMB for the Rule, many businesses have upgraded the
information management systems they need in order to comply with the
Rule and to track orders more effectively. These upgrades, however,
were primarily prompted by the industry's need to deal with growing
consumer demand for merchandise (resulting, in part, from increased
public acceptance of making purchases over the telephone and, more
recently, the Internet). Accordingly, most companies now maintain
records and provide updated order information of the kind required
by the Rule in their ordinary course of business. Under the OMB
regulation implementing the PRA, burden is defined to exclude any
effort that would be expended regardless of any regulatory
requirement. 5 CFR 1320.3(b)(2).
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Estimated labor costs: $53,829,000 (rounded to the nearest
thousand).
FTC staff derived labor costs by applying appropriate hourly cost
figures to the burden hours described above. According to the 2002 and
2006 Statistical Abstract, average payroll for ``electronic shipping
and mail order houses,'' ``direct selling establishments,'' and ``other
direct selling establishments'' rose from $14.41 per hour in 1999 to
$15.92 per hour in 2002, an increase of $1.51 per hour over four years
($15.92 per hour in 2002--$14.41 per hour in 1999), or an average of
$0.378 per year ($1.51 increase over four years ( 4 years). Assuming
average payroll continues to increase an average of $0.378 per hour per
year, the average payroll during the three-year period for which OMB
clearance is sought for the Rule would be $17.46 per hour.\7\ Because
the bulk of the burden of complying with the MTOR is borne by clerical
personnel, staff believes that the average hourly payroll figure for
electronic shipping and mail order houses and direct selling
establishments is an appropriate measure of a direct marketer's average
labor cost to comply with the Rule. Thus, the total annual labor cost
to new and established businesses for MTOR compliance
[[Page 77753]]
during the three-year period for which OMB approval is sought would be
approximately $53,829,000 (3,083,000 hours x $17.46/hr.), rounded to
the nearest thousand. Relative to direct industry sales, this total is
negligible.\8\
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\7\ The approximate payroll during the three-year clearance
period was determined as follows: [($15.19 payroll in 2002 + ($0.378
average increase per year x 5 years)) + ($15.19 payroll in 2002 +
($0.378 average increase per year x 6 years)) + ($15.19 payroll in
2002 + ($0.378 average increase per year x 7 years))] ( 3 years.
\8\ Based on a $9.775 billion average yearly increase in sales
for ``electronic shopping and mail-order houses'' from 2000 to 2004
(according to the 2006 Statistical Abstract), staff estimates that
total mail or telephone order sales to consumers in the three-year
period for which OMB clearance is sought will average $187.4
billion. Thus, the projected average labor cost for MTOR compliance
by existing and new businesses for that period would amount to less
than 0.029% of sales.
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Estimated annual non-labor cost burden: $0 or minimal.
The applicable requirements impose minimal start-up costs, as
businesses subject to the Rule generally have or obtain necessary
equipment for other business purposes, i.e., inventory and order
management, and customer relations. For the same reason, staff
anticipates printing and copying costs to be minimal, especially given
that telephone order merchants have increasingly turned to electronic
communications to notify consumers of delay and to provide cancellation
options. Staff believes that the above requirements necessitate
ongoing, regular training so that covered entities stay current and
have a clear understanding of federal mandates, but that this would be
a small portion of and subsumed within the ordinary training that
employees receive apart from that associated with the information
collected under the Rule.
William Blumenthal,
General Counsel.
[FR Doc. E6-22171 Filed 12-26-06; 8:45 am]
BILLING CODE 6750-01-P