Johnson & Johnson and Pfizer Inc.; Analysis of Agreement Containing Consent Orders To Aid Public Comment, 75756-75759 [E6-21519]
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Federal Register / Vol. 71, No. 242 / Monday, December 18, 2006 / Notices
FEDERAL TRADE COMMISSION
[File No. 061 0220, Docket No. C–4180]
Johnson & Johnson and Pfizer Inc.;
Analysis of Agreement Containing
Consent Orders To Aid Public
Comment
Federal Trade Commission.
Proposed Consent Agreement.
AGENCY:
ACTION:
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SUMMARY: The consent agreement in this
matter settles alleged violations of
Federal law prohibiting unfair or
deceptive acts or practices or unfair
methods of competition. The attached
Analysis to Aid Public Comment
describes both the allegations in the
draft complaint and the terms of the
consent order—embodied in the consent
agreement—that would settle these
allegations.
DATES: Comments must be received on
or before January 11, 2007.
ADDRESSES: Interested parties are
invited to submit written comments.
Comments should refer to ‘‘Johnson &
Johnson and Pfizer, File No. 061 0220,’’
to facilitate the organization of
comments. A comment filed in paper
form should include this reference both
in the text and on the envelope, and
should be mailed or delivered to the
following address: Federal Trade
Commission/Office of the Secretary,
Room 135–H, 600 Pennsylvania
Avenue, NW., Washington, DC 20580.
Comments containing confidential
material must be filed in paper form,
must be clearly labeled ‘‘Confidential,’’
and must comply with Commission
Rule 4.9(c). 16 CFR 4.9(c) (2005).1 The
FTC is requesting that any comment
filed in paper form be sent by courier or
overnight service, if possible, because
U.S. postal mail in the Washington area
and at the Commission is subject to
delay due to heightened security
precautions. Comments that do not
contain any nonpublic information may
instead be filed in electronic form as
part of or as an attachment to e-mail
messages directed to the following email box: consentagreement@ftc.gov.
The FTC Act and other laws the
Commission administers permit the
collection of public comments to
consider and use in this proceeding as
appropriate. All timely and responsive
public comments, whether filed in
1 The comment must be accompanied by an
explicit request for confidential treatment,
including the factual and legal basis for the request,
and must identify the specific portions of the
comment to be withheld from the public record.
The request will be granted or denied by the
Commission’s General Counsel, consistent with
applicable law and the public interest. See
Commission Rule 4.9(c), 16 CFR 4.9(c).
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paper or electronic form, will be
considered by the Commission, and will
be available to the public on the FTC
Web site, to the extent practicable, at
https://www.ftc.gov. As a matter of
discretion, the FTC makes every effort to
remove home contact information for
individuals from the public comments it
receives before placing those comments
on the FTC Web site. More information,
including routine uses permitted by the
Privacy Act, may be found in the FTC’s
privacy policy, at https://www.ftc.gov/
ftc/privacy.htm.
FOR FURTHER INFORMATION CONTACT:
Michael R. Moiseyev, Bureau of
Competition, 600 Pennsylvania Avenue,
NW., Washington, DC 20580, (202) 326–
3106.
SUPPLEMENTARY INFORMATION: Pursuant
to section 6(f) of the Federal Trade
Commission Act, 38 Stat. 721, 15 U.S.C.
46(f), and § 2.34 of the Commission
Rules of Practice, 16 CFR 2.34, notice is
hereby given that the above-captioned
consent agreement containing a consent
order to cease and desist, having been
filed with and accepted, subject to final
approval, by the Commission, has been
placed on the public record for a period
of thirty (30) days. The following
Analysis to Aid Public Comment
describes the terms of the consent
agreement, and the allegations in the
complaint. An electronic copy of the
full text of the consent agreement
package can be obtained from the FTC
Home Page (for December 12, 2006), on
the World Wide Web, at https://
www.ftc.gov/os/2006/12/index.htm. A
paper copy can be obtained from the
FTC Public Reference Room, Room 130–
H, 600 Pennsylvania Avenue, NW.,
Washington, DC 20580, either in person
or by calling (202) 326–2222.
Public comments are invited, and may
be filed with the Commission in either
paper or electronic form. All comments
should be filed as prescribed in the
ADDRESSES section above, and must be
received on or before the date specified
in the DATES section.
I. Analysis of Agreement Containing
Consent Order To Aid Public Comment
The Federal Trade Commission
(‘‘Commission’’) has accepted, subject to
final approval, an Agreement
Containing Consent Orders (‘‘Consent
Agreement’’) from Johnson & Johnson
(‘‘J&J’’) and Pfizer Inc. (‘‘Pfizer’’), which
is designed to remedy the
anticompetitive effects that would
otherwise result from J&J’s proposed
acquisition of Pfizer Consumer
Healthcare. Under the terms of the
proposed Consent Agreement, the
parties will be required to divest: (1)
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Pfizer’s Zantac H–2 blocker business;
(2) Pfizer’s Cortizone hydrocortisone
anti-itch business; (3) Pfizer’s Unisom
nighttime sleep-aid business; and (4)
J&J’s Balmex diaper rash treatment
business.
The proposed Consent Agreement has
been placed on the public record for
thirty (30) days for receipt of comments
by interested persons. Comments
received during this period will become
part of the public record. After thirty
(30) days, the Commission will again
review the proposed Consent Agreement
and will decide whether it should
withdraw from the proposed Consent
Agreement, modify it, or make final the
Decision and Order (‘‘Order’’).
Pursuant to a Stock and Asset
Purchase Agreement dated June 25,
2006, J&J proposes to acquire certain
voting securities and assets comprising
Pfizer’s Consumer Healthcare business
in a transaction valued at approximately
$16.6 billion (‘‘Proposed Acquisition’’).
The Commission’s complaint alleges
that the Proposed Acquisition, if
consummated, would violate section 7
of the Clayton Act, as amended, 15
U.S.C. 18, and section 5 of the Federal
Trade Commission Act, as amended, 15
U.S.C. 45, by lessening competition in
the United States markets for the
research, development, manufacture,
distribution, and sale of the following
over-the-counter (‘‘OTC’’) medications:
(1) H–2 blockers, (2) hydrocortisone
anti-itch products, (3) nighttime sleepaids, and (4) diaper rash treatments (the
‘‘Products’’).
II. The Parties
J&J is one of the largest and most
diversified suppliers of branded
consumer health care products in the
world, as well as a manufacturer and
supplier of pharmaceuticals, medical
devices, and diagnostic products. In
2005, J&J had worldwide net sales of
$50.5 billion. The more than 230 J&J
operating companies employ
approximately 116,000 individuals in
57 countries and sell products
throughout the world. In the consumer
products segment, J&J manufactures and
markets a broad range of OTC
medications, women’s health products,
nutritional products, oral care products,
and products used for baby and skin
care. With its Pepcid line of products,
J&J is the leading supplier of OTC H–2
blocker acid relief products in the
United States. J&J is also a leading
supplier of OTC hydrocortisone-based
anti-itch medications under its Cortaid
and Aveeno brands and of OTC
nighttime sleep-aids under its Simply
Sleep brand. J&J is also a leading
supplier of products for treating diaper
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rash under its Balmex, Aveeno, and
Johnson’s No More Rash brands.
Pfizer is one of the largest
pharmaceutical companies in the world.
Pfizer researches, develops,
manufactures, and markets leading
prescription medicines for humans and
animals, as well as consumer healthcare
products. In 2005, Pfizer had worldwide
net sales of $51.3 billion. Pfizer
Consumer Healthcare, which J&J
proposes to acquire, is a global business
that researches, develops, manufactures,
and markets many well-known brands
of OTC medications and oral care
products to consumers throughout the
world. In 2005, Pfizer Consumer
Healthcare generated net sales of $3.9
billion. Like J&J, Pfizer is one of the
leading suppliers of OTC H–2 blocker
acid relief products in the United States
with its Zantac product line. Pfizer is
also the leading supplier in the United
States of OTC hydrocortisone anti-itch
medications under its Cortizone brand,
OTC nighttime sleep-aids under its
Unisom brand, and diaper rash
products under its Desitin brand.
III. OTC H–2 Blockers
One of the relevant markets in which
to assess the competitive effects of the
Proposed Acquisition is the United
States market for OTC H–2 blockers. H2receptor antagonists, more commonly
known as ‘‘H–2 blockers,’’ are a class of
drugs for the prevention and relief of
heartburn associated with acid
indigestion. Originally a prescription
medicine, H–2 blocker products were
later approved by the FDA for sale
without a prescription. H–2 blockers
work by blocking histamine from
stimulating the gastric parietal cells,
thereby suppressing secretion of
stomach acid. Although there are other
OTC acid relief medications, including
antacids and proton pump inhibitors
(‘‘PPIs’’), H–2 blockers are sufficiently
different from these other products that
they are not close economic substitutes.
Currently, Prilosec OTC is the only PPI
available without a prescription. OTC
PPIs are not a close substitute for OTC
H–2 blockers because they are indicated
for the relief of chronic heartburn and
not for immediate relief of occasional
heartburn or indigestion. Antacid tablets
and liquids are not a close substitute for
OTC H–2 blockers because they are less
efficacious and do not provide as long
relief as H–2 blockers.
The United States market for OTC H–
2 blockers is highly concentrated.
Today, this approximately $360 million
market comprises four branded
products—J&J’s Pepcid, Pfizer’s
Zantac, GlaxoSmithKline’s Tagamet,
and Reliant Pharmaceutical’s Axid
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AR—and private label versions of
some Pepcid, Zantac, and Tagamet
products. J&J and Pfizer are the two
largest suppliers in this market.
The Proposed Acquisition would
significantly increase market
concentration and eliminate substantial
competition between the two leading
suppliers of OTC H–2 blockers in the
United States. Branded manufacturers of
these products spend significant sums
of money annually to create and
maintain distinct brand equities. As a
result of the acquisition, J&J would
account for over 70% of the sales of
OTC H–2 blocker in the United States.
Here the evidence confirmed that
Pepcid and Zantac are close
substitutes. Consumers have benefitted
from the competition between Pfizer
and J&J on pricing, discounts,
promotional trade spending, and
product innovation. Thus, unremedied,
the Proposed Acquisition likely would
cause significant anticompetitive harm
by enabling J&J to profit by unilaterally
raising the prices of one or both
products above pre-merger levels, as
well as reducing its incentives to
innovate and develop new products.
IV. OTC Hydrocortisone Anti-Itch
Products
A second relevant product market in
which to assess the competitive effects
of the Proposed Acquisition is the
United States market for OTC
hydrocortisone anti-itch products.
Hydrocortisone is a corticosteroid that
reduces or inhibits the actions of
chemicals in the body that cause
inflammation, redness and swelling.
OTC products containing up to 1.0
percent hydrocortisone are approved by
the FDA for topical application to treat
minor skin irritations, itching, and
rashes due to various conditions,
including dermatitis, eczema, and
psoriasis. Although OTC topical
anesthetic and antihistamine products
are available to treat minor skin
irritations, itching and rashes, these
products are not close economic
substitutes for hydrocortisone anti-itch
products because they work differently
than hydrocortisone products. While
these products may relieve symptoms of
pain or itching, unlike hydrocortisone,
they do nothing to cure or prevent the
actual underlying skin conditions such
as eczema or psoriasis.
The United States market for OTC
hydrocortisone anti-itch products is
highly concentrated. There are only two
significant branded competitors in this
market: (1) Pfizer, with its Cortizone
products and (2) J&J, with its Cortaid
products. In addition, private label
hydrocortisone anti-itch products
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account for a significant share of the
market. Pfizer’s Cortizone is the market
leader among branded products, while
J&J’s Cortaid is the second leading
branded product line. In 2005, sales of
OTC hydrocortisone anti-itch products
in the United States totaled
approximately $120 million.
The Proposed Acquisition would
significantly increase market
concentration and eliminate substantial
competition between the two leading
suppliers of OTC hydrocortisone antiitch products in the United States. As a
result of the acquisition, J&J would
account for over 55% of the sales of
OTC hydrocortisone anti-itch products
in the United States. Evidence indicates
that the parties’ products compete on
many levels, including pricing, shelfspace, and advertising. By eliminating
competition between the two leading
branded suppliers, the Proposed
Acquisition would likely result in
higher prices, less promotional
spending, and reduced product
innovation. Although private label OTC
hydrocortisone anti-itch products
account for a significant share of the
market, private label products are less
close substitutes for a significant share
of customers, and it is unlikely that
private label products would be able to
reposition themselves to replace the
competition between J&J and Pfizer, the
two largest branded competitors in this
market, that would be lost through the
Proposed Acquisition. Thus,
unremedied, the Proposed Acquisition
likely would cause significant
anticompetitive harm by enabling J&J to
profit by unilaterally raising the prices
of one or both products above premerger levels, as well as reducing its
incentives to innovate and develop new
products.
V. OTC Nighttime Sleep-Aids
A third relevant product market in
which to assess the competitive effects
of the Proposed Acquisition is the
United States market for OTC nighttime
sleep-aids. OTC nighttime sleep-aids are
non-prescription drugs that are
indicated solely for the relief of
occasional sleeplessness by individuals
who have difficulty falling asleep. The
active ingredient in the best-selling
sleep-aids is a sedating antihistamine,
such as diphenhydramine
hydrochloride or doxylamine succinate.
Prescription sleep-aids, such as
zolpidem (Ambien), zaleplon
(Sonata) or eszopiclone (Lunesta), are
not close economic substitutes for OTC
nighttime sleep-aids. Consumers of OTC
nighttime sleep-aids likely would not
switch to prescription sleep-aids in
response to a 5 to 10 percent increase
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in the price of OTC nighttime sleep-aids
because of the higher prices of
prescription sleep-aids (particularly for
those without insurance coverage) and
the inconvenience and cost of a doctor’s
visit (including delays for consumers
who have exhausted their
prescriptions).
The United States market for OTC
nighttime sleep-aids is highly
concentrated. J&J and Pfizer are the two
largest suppliers of branded OTC
nighttime sleep-aids in the United
States. Pfizer is the market leader with
its Unisom products, while J&J is the
second leading supplier with its Simply
Sleep products. In 2005, sales of OTC
nighttime sleep-aids in the United
States totaled approximately $100
million.
The Proposed Acquisition would
significantly increase market
concentration and eliminate substantial
competition between the two leading
suppliers of OTC nighttime sleep-aids in
the United States. As a result of the
acquisition, J&J would account for over
45% of the sales of OTC nighttime
sleep-aids in the United States. In
addition, the evidence confirmed that
Unisom and Simply Sleep are close
substitutes and have similar efficacy,
brand equity, and brand positioning.
Consumers have benefitted from the
competition between Pfizer and J&J on
pricing, discounts, promotional trade
spending, and product innovation.
Although private label OTC nighttime
sleep-aids account for a significant share
of the market, private label products are
less close substitutes for a significant
share of customers, and it is unlikely
that private label products would
reposition themselves to replace the
competition between J&J and Pfizer, the
two largest branded competitors in this
market, that would be lost through the
Proposed Acquisition. Thus,
unremedied, the Proposed Acquisition
likely would cause significant
anticompetitive harm by enabling J&J to
profit by unilaterally raising the prices
of one or both products above premerger levels, as well as reducing its
incentives to innovate and develop new
products.
VI. OTC Diaper Rash Treatments
A fourth relevant product market in
which to assess the competitive effects
of the Proposed Acquisition is the
United States market for OTC diaper
rash treatment products. Consumers use
diaper rash creams or ointments to treat
and prevent diaper rash and to protect
sore or chafed skin from moisture or
irritation. Most diaper rash products fall
into one of two categories: (1) Creams or
pastes containing the active ingredient
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zinc oxide and (2) ointments containing
the active ingredient petrolatum. There
are no close substitutes for OTC diaper
rash creams or ointments.
The United States market for OTC
diaper rash treatments is highly
concentrated. Today, three large,
established brands—Pfizer’s Desitin,
Schering-Plough’s A&D, and J&J’s
Balmex—account for over 70% of sales
in this approximately $84 million
market. The rest of the market is
composed of several small, niche
brands. Private label products account
for a negligible share of the market.
Pfizer is the largest supplier of OTC
diaper rash treatment products with its
Desitin line of products, while J&J is
the third largest supplier with its
Balmex, Aveeno, and Johnson’s No
More Rash brands. Neither the
Aveeno nor the Johnson’s No More
Rash brands, however, account for a
significant share of sales in this market.
The Proposed Acquisition would
significantly increase market
concentration and eliminate substantial
competition between the two leading
suppliers of OTC diaper rash treatment
products in the United States. As a
result of the acquisition, J&J would
account for nearly 50% of the sales of
OTC diaper rash treatment products in
the United States. Although there are
additional suppliers of branded OTC
diaper rash treatment products in this
market, the evidence confirmed that
Desitin and Balmex are perceived to
be close substitutes by consumers, and
evidence suggests that they are similar
in formulation, texture, and appearance.
Consumers have benefitted from the
competition between Pfizer and J&J on
pricing, discounts, promotional trade
spending, and product innovation.
Thus, unremedied, the Proposed
Acquisition likely would cause
significant anticompetitive harm by
enabling J&J to profit by unilaterally
raising the prices of one or both
products above pre-merger levels, as
well as reducing its incentives to
innovate and develop new products.
VII. Entry
Entry into the markets for the
research, development, manufacture,
and sale of the Products is unlikely to
deter or counteract the anticompetitive
effects of the Proposed Acquisition.
Each of the relevant markets is relatively
mature and dominated by a few wellestablished brand names. In such a
market environment, a new entrant
faces a difficult task of convincing
retailers to carry its product, especially
if the new product does not have a
competitive advantage based on
differentiated claims or efficacy.
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Developing and obtaining Food and
Drug Administration approval for the
manufacture and sale of a novel,
differentiated medication takes at least
two (2) years. Once product
development is complete, a new entrant
must invest extremely high sunk costs
on marketing, advertising, and
promotional allowances to create and
maintain consumer awareness and
acceptance of the new product. Given
the sales opportunities available in the
markets for the Products, coupled with
the significant investment necessary to
market and sell the Products, it is
unlikely that a new competitor will
enter any of the markets for the
Products.
VIII. The Consent Agreement
The Consent Agreement effectively
remedies the Proposed Acquisition’s
anticompetitive effects in the relevant
markets discussed above. The Consent
Agreement preserves competition in
these markets by requiring the
divestiture of: (1) All assets related to
the Zantac H–2 blockers to Boehringer
Ingelheim Pharmaceuticals, Inc.
(‘‘Boehringer Ingelheim
Pharmaceuticals’’); and (2) all assets
relating to Cortizone hydrocortisone
anti-itch products, all assets relating to
Unisom sleep-aids, and all assets
relating to Balmex diaper rash
treatment products to Chattem, Inc.
(‘‘Chattem’’) (the ‘‘Divested Assets’’).
These divestitures must take place
within fifteen days after the closing of
the Proposed Acquisition or January 2,
2007, whichever is later.
The Commission is satisfied that
Boehringer Ingelheim Pharmaceuticals
is a well-qualified acquirer of the Zantac
business. Boehringer Ingelheim
Pharmaceuticals engages in the
research, development, sale and
marketing of branded pharmaceuticals
and OTC drugs, including well known
brands such as Dulcolax, Spiriva,
Atrovent, Combivent, Flomax and
Mirapex. Boehringer Ingelheim
Pharmaceuticals is part of the
Boehringer Ingelheim Group, which is a
leading worldwide manufacturer of
pharmaceuticals for humans and
animals and the eighth largest
manufacturer and marketer of OTC
health care products worldwide.
Boehringer Ingelheim Pharmaceutical’s
Consumer Health Care business has an
existing sales and distribution network
that sells products through the same
channels as Zantac is currently sold,
and has a strong record of integrating
product acquisitions successfully.
The proposed Consent Agreement
contains several provisions designed to
ensure the successful divestiture of the
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Zantac business to Boehringer
Ingelheim Pharmaceuticals by requiring
that: (1) J&J divest to Boehringer
Ingelheim Pharmaceuticals all assets
relating to Pfizer’s Zantac line of
products, including all research and
development, intellectual property, and
customer and supply contracts; (2) J&J
and Pfizer take steps to ensure that
confidential business information
relating to Zantac will not be obtained
or used by J&J; (3) Boehringer Ingelheim
Pharmaceuticals have the opportunity to
enter into employment contracts with
certain key individuals who have
experience relating to Zantac; and (4)
certain management employees of Pfizer
who were substantially involved in the
research, development or marketing of
Zantac be precluded from working on
competitive H–2 blocker products at J&J
for a period of two years.2
The Commission is also satisfied that
Chattem is a well-qualified acquirer of
the Cortisone, Unisom, and Balmex
businesses. Chattem is a leading
manufacturer and marketer of a broad
portfolio of branded OTC healthcare
products, toiletries, and dietary
supplements, including brands such as
Icy Hot, Gold Bond, Selsun blue,
Garlique, Pamprin, and BullFrog.
Chattem’s products are among the
market leaders in their respective
categories across food, drug and mass
merchandisers. Chattem has an
experienced sales force with existing
relationships with major retailers and
has a strong record of integrating prior
product acquisitions successfully.
The proposed Consent Agreement
contains several provisions designed to
ensure the successful divestiture of the
Cortisone, Unisom, and Balmex
businesses to Chattem by requiring that:
(1) J&J divest to Chattem all assets
relating to the Cortisone, Unisom,
and Balmex line of products,
including all research and development,
intellectual property, and customer and
supply contracts; (2) J&J and Pfizer take
steps to ensure that confidential
business information relating to
Cortisone, Unisom, and Balmex
will not be obtained or used by J&J; and
(3) Chattem have the opportunity to
enter into employment contracts with
certain key individuals who have
experience relating to Cortisone,
Unisom, and Balmex.
The Order to Maintain Assets that is
included in the proposed Consent
Agreement requires that J&J and Pfizer
maintain the viability of the Divested
2 This firewall will prevent J&J from taking
competitive advantage of know-how, product
development, marketing, and sales plans relating to
Zantac.
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Assets for the brief transition period
between the time the Commission
approves the proposed Order and when
the divestitures take place, which will
not be later than January 2, 2007. Even
though such a period is relatively short,
maintenance of current supply,
advertising and promotional levels and
activities at all times prior to divestiture
is of paramount importance. The
proposed Consent Agreement
incorporates this plan in the Order to
Maintain Assets, detailing requirements
for the assets that must be held separate,
services that may be shared with the
ongoing business, and the employee
positions that are necessary for the held
separate business.
The Commission has appointed David
Painter of LECG as Interim Monitor to
oversee the transfer of assets, the
establishment of appropriate firewalls to
prevent the transfer or use of
confidential business information and to
ensure that J&J and Pfizer comply with
all other provisions of the Order. To
ensure that the Commission remains
informed about the status of the
Divested Assets and their transfer, the
proposed Consent Agreement requires
J&J and Pfizer to file reports with the
Commission periodically until the
divestitures are accomplished.
The purpose of this analysis is to
facilitate public comment on the
proposed Consent Agreement, and it is
not intended to constitute an official
interpretation of the proposed Decision
and Order or the Order to Maintain
Assets, or to modify their terms in any
way.
By direction of the Commission with
Commissioners Harbour, Kovacic and Rosch
recused.
Donald S. Clark,
Secretary.
[FR Doc. E6–21519 Filed 12–15–06; 8:45 am]
BILLING CODE 6750–01–P
DEPARTMENT OF HEALTH AND
HUMAN SERVICES
Centers for Disease Control and
Prevention
[60Day–07–07AA]
Proposed Data Collections Submitted
for Public Comment and
Recommendations
In compliance with the requirement
of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for
opportunity for public comment on
proposed data collection projects, the
Centers for Disease Control and
Prevention (CDC) will publish periodic
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summaries of proposed projects. To
request more information on the
proposed projects or to obtain a copy of
the data collection plans and
instruments, call 404–639–5960 and
send comments to Seleda Perryman,
CDC Assistant Reports Clearance
Officer, 1600 Clifton Road, MS–D74,
Atlanta, GA 30333 or send an e-mail to
omb@cdc.gov.
Comments are invited on: (a) Whether
the proposed collection of information
is necessary for the proper performance
of the functions of the agency, including
whether the information shall have
practical utility; (b) the accuracy of the
agency’s estimate of the burden of the
proposed collection of information; (c)
ways to enhance the quality, utility, and
clarity of the information to be
collected; and (d) ways to minimize the
burden of the collection of information
on respondents, including through the
use of automated collection techniques
or other forms of information
technology. Written comments should
be received within 60 days of this
notice.
Proposed Project
Pilot Project for a National Monitoring
System for Major Adverse Effects of
Medication Use During Pregnancy and
Lactation—New—National Center on
Birth Defects and Developmental
Disabilities (NCBDDD), Centers for
Disease Control and Prevention (CDC).
Background and Brief Description
This data collection is based on the
following components of the Public
Health Service Act: (1) Act 42 U.S.C.
241, Section 301, which authorizes
‘‘research, investigations, experiments,
demonstrations, and studies relating to
the causes, diagnosis, treatment, control,
and prevention of physical and mental
diseases and impairments of man.’’ (2)
42 U.S.C. 247b–4, Section 317 C, which
authorizes the activities of the National
Center on Birth Defects and
Developmental Disabilities. This section
was created by Public Law 106–310,
also known as ‘‘the Children’s Health
Act of 2000.’’ This portion of the code
has also been amended by Public Law
108–154, which is also known as the
‘‘Birth Defects and Developmental
Disabilities Prevention Act of 2003’’.
The use of a number of medications
during pregnancy is known to be
associated with serious adverse effects
in children. However, because pregnant
and lactating women are traditionally
excluded from clinical trials, and
because premarketing animal studies do
not necessarily predict the experience of
humans, little information is available
about the safety of most prescription
E:\FR\FM\18DEN1.SGM
18DEN1
Agencies
[Federal Register Volume 71, Number 242 (Monday, December 18, 2006)]
[Notices]
[Pages 75756-75759]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E6-21519]
[[Page 75756]]
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FEDERAL TRADE COMMISSION
[File No. 061 0220, Docket No. C-4180]
Johnson & Johnson and Pfizer Inc.; Analysis of Agreement
Containing Consent Orders To Aid Public Comment
AGENCY: Federal Trade Commission.
ACTION: Proposed Consent Agreement.
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SUMMARY: The consent agreement in this matter settles alleged
violations of Federal law prohibiting unfair or deceptive acts or
practices or unfair methods of competition. The attached Analysis to
Aid Public Comment describes both the allegations in the draft
complaint and the terms of the consent order--embodied in the consent
agreement--that would settle these allegations.
DATES: Comments must be received on or before January 11, 2007.
ADDRESSES: Interested parties are invited to submit written comments.
Comments should refer to ``Johnson & Johnson and Pfizer, File No. 061
0220,'' to facilitate the organization of comments. A comment filed in
paper form should include this reference both in the text and on the
envelope, and should be mailed or delivered to the following address:
Federal Trade Commission/Office of the Secretary, Room 135-H, 600
Pennsylvania Avenue, NW., Washington, DC 20580. Comments containing
confidential material must be filed in paper form, must be clearly
labeled ``Confidential,'' and must comply with Commission Rule 4.9(c).
16 CFR 4.9(c) (2005).\1\ The FTC is requesting that any comment filed
in paper form be sent by courier or overnight service, if possible,
because U.S. postal mail in the Washington area and at the Commission
is subject to delay due to heightened security precautions. Comments
that do not contain any nonpublic information may instead be filed in
electronic form as part of or as an attachment to e-mail messages
directed to the following e-mail box: consentagreement@ftc.gov.
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\1\ The comment must be accompanied by an explicit request for
confidential treatment, including the factual and legal basis for
the request, and must identify the specific portions of the comment
to be withheld from the public record. The request will be granted
or denied by the Commission's General Counsel, consistent with
applicable law and the public interest. See Commission Rule 4.9(c),
16 CFR 4.9(c).
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The FTC Act and other laws the Commission administers permit the
collection of public comments to consider and use in this proceeding as
appropriate. All timely and responsive public comments, whether filed
in paper or electronic form, will be considered by the Commission, and
will be available to the public on the FTC Web site, to the extent
practicable, at https://www.ftc.gov. As a matter of discretion, the FTC
makes every effort to remove home contact information for individuals
from the public comments it receives before placing those comments on
the FTC Web site. More information, including routine uses permitted by
the Privacy Act, may be found in the FTC's privacy policy, at https://
www.ftc.gov/ftc/privacy.htm.
FOR FURTHER INFORMATION CONTACT: Michael R. Moiseyev, Bureau of
Competition, 600 Pennsylvania Avenue, NW., Washington, DC 20580, (202)
326-3106.
SUPPLEMENTARY INFORMATION: Pursuant to section 6(f) of the Federal
Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46(f), and Sec. 2.34 of
the Commission Rules of Practice, 16 CFR 2.34, notice is hereby given
that the above-captioned consent agreement containing a consent order
to cease and desist, having been filed with and accepted, subject to
final approval, by the Commission, has been placed on the public record
for a period of thirty (30) days. The following Analysis to Aid Public
Comment describes the terms of the consent agreement, and the
allegations in the complaint. An electronic copy of the full text of
the consent agreement package can be obtained from the FTC Home Page
(for December 12, 2006), on the World Wide Web, at https://www.ftc.gov/
os/2006/12/index.htm. A paper copy can be obtained from the FTC Public
Reference Room, Room 130-H, 600 Pennsylvania Avenue, NW., Washington,
DC 20580, either in person or by calling (202) 326-2222.
Public comments are invited, and may be filed with the Commission
in either paper or electronic form. All comments should be filed as
prescribed in the ADDRESSES section above, and must be received on or
before the date specified in the DATES section.
I. Analysis of Agreement Containing Consent Order To Aid Public Comment
The Federal Trade Commission (``Commission'') has accepted, subject
to final approval, an Agreement Containing Consent Orders (``Consent
Agreement'') from Johnson & Johnson (``J&J'') and Pfizer Inc.
(``Pfizer''), which is designed to remedy the anticompetitive effects
that would otherwise result from J&J's proposed acquisition of Pfizer
Consumer Healthcare. Under the terms of the proposed Consent Agreement,
the parties will be required to divest: (1) Pfizer's Zantac[reg] H-2
blocker business; (2) Pfizer's Cortizone[reg] hydrocortisone anti-itch
business; (3) Pfizer's Unisom[reg] nighttime sleep-aid business; and
(4) J&J's Balmex[reg] diaper rash treatment business.
The proposed Consent Agreement has been placed on the public record
for thirty (30) days for receipt of comments by interested persons.
Comments received during this period will become part of the public
record. After thirty (30) days, the Commission will again review the
proposed Consent Agreement and will decide whether it should withdraw
from the proposed Consent Agreement, modify it, or make final the
Decision and Order (``Order'').
Pursuant to a Stock and Asset Purchase Agreement dated June 25,
2006, J&J proposes to acquire certain voting securities and assets
comprising Pfizer's Consumer Healthcare business in a transaction
valued at approximately $16.6 billion (``Proposed Acquisition''). The
Commission's complaint alleges that the Proposed Acquisition, if
consummated, would violate section 7 of the Clayton Act, as amended, 15
U.S.C. 18, and section 5 of the Federal Trade Commission Act, as
amended, 15 U.S.C. 45, by lessening competition in the United States
markets for the research, development, manufacture, distribution, and
sale of the following over-the-counter (``OTC'') medications: (1) H-2
blockers, (2) hydrocortisone anti-itch products, (3) nighttime sleep-
aids, and (4) diaper rash treatments (the ``Products'').
II. The Parties
J&J is one of the largest and most diversified suppliers of branded
consumer health care products in the world, as well as a manufacturer
and supplier of pharmaceuticals, medical devices, and diagnostic
products. In 2005, J&J had worldwide net sales of $50.5 billion. The
more than 230 J&J operating companies employ approximately 116,000
individuals in 57 countries and sell products throughout the world. In
the consumer products segment, J&J manufactures and markets a broad
range of OTC medications, women's health products, nutritional
products, oral care products, and products used for baby and skin care.
With its Pepcid[reg] line of products, J&J is the leading supplier of
OTC H-2 blocker acid relief products in the United States. J&J is also
a leading supplier of OTC hydrocortisone-based anti-itch medications
under its Cortaid[reg] and Aveeno[reg] brands and of OTC nighttime
sleep-aids under its Simply Sleep[reg] brand. J&J is also a leading
supplier of products for treating diaper
[[Page 75757]]
rash under its Balmex[reg], Aveeno[reg], and Johnson's[reg] No More
Rash[reg] brands.
Pfizer is one of the largest pharmaceutical companies in the world.
Pfizer researches, develops, manufactures, and markets leading
prescription medicines for humans and animals, as well as consumer
healthcare products. In 2005, Pfizer had worldwide net sales of $51.3
billion. Pfizer Consumer Healthcare, which J&J proposes to acquire, is
a global business that researches, develops, manufactures, and markets
many well-known brands of OTC medications and oral care products to
consumers throughout the world. In 2005, Pfizer Consumer Healthcare
generated net sales of $3.9 billion. Like J&J, Pfizer is one of the
leading suppliers of OTC H-2 blocker acid relief products in the United
States with its Zantac[supreg] product line. Pfizer is also the leading
supplier in the United States of OTC hydrocortisone anti-itch
medications under its Cortizone[supreg] brand, OTC nighttime sleep-aids
under its Unisom[supreg] brand, and diaper rash products under its
Desitin[supreg] brand.
III. OTC H-2 Blockers
One of the relevant markets in which to assess the competitive
effects of the Proposed Acquisition is the United States market for OTC
H-2 blockers. H2-receptor antagonists, more commonly known
as ``H-2 blockers,'' are a class of drugs for the prevention and relief
of heartburn associated with acid indigestion. Originally a
prescription medicine, H-2 blocker products were later approved by the
FDA for sale without a prescription. H-2 blockers work by blocking
histamine from stimulating the gastric parietal cells, thereby
suppressing secretion of stomach acid. Although there are other OTC
acid relief medications, including antacids and proton pump inhibitors
(``PPIs''), H-2 blockers are sufficiently different from these other
products that they are not close economic substitutes. Currently,
Prilosec OTC[supreg] is the only PPI available without a prescription.
OTC PPIs are not a close substitute for OTC H-2 blockers because they
are indicated for the relief of chronic heartburn and not for immediate
relief of occasional heartburn or indigestion. Antacid tablets and
liquids are not a close substitute for OTC H-2 blockers because they
are less efficacious and do not provide as long relief as H-2 blockers.
The United States market for OTC H-2 blockers is highly
concentrated. Today, this approximately $360 million market comprises
four branded products--J&J's Pepcid[supreg], Pfizer's Zantac[supreg],
GlaxoSmithKline's Tagamet[supreg], and Reliant Pharmaceutical's Axid
AR[supreg]--and private label versions of some Pepcid[supreg],
Zantac[supreg], and Tagamet[supreg] products. J&J and Pfizer are the
two largest suppliers in this market.
The Proposed Acquisition would significantly increase market
concentration and eliminate substantial competition between the two
leading suppliers of OTC H-2 blockers in the United States. Branded
manufacturers of these products spend significant sums of money
annually to create and maintain distinct brand equities. As a result of
the acquisition, J&J would account for over 70% of the sales of OTC H-2
blocker in the United States. Here the evidence confirmed that
Pepcid[supreg] and Zantac[supreg] are close substitutes. Consumers have
benefitted from the competition between Pfizer and J&J on pricing,
discounts, promotional trade spending, and product innovation. Thus,
unremedied, the Proposed Acquisition likely would cause significant
anticompetitive harm by enabling J&J to profit by unilaterally raising
the prices of one or both products above pre-merger levels, as well as
reducing its incentives to innovate and develop new products.
IV. OTC Hydrocortisone Anti-Itch Products
A second relevant product market in which to assess the competitive
effects of the Proposed Acquisition is the United States market for OTC
hydrocortisone anti-itch products. Hydrocortisone is a corticosteroid
that reduces or inhibits the actions of chemicals in the body that
cause inflammation, redness and swelling. OTC products containing up to
1.0 percent hydrocortisone are approved by the FDA for topical
application to treat minor skin irritations, itching, and rashes due to
various conditions, including dermatitis, eczema, and psoriasis.
Although OTC topical anesthetic and antihistamine products are
available to treat minor skin irritations, itching and rashes, these
products are not close economic substitutes for hydrocortisone anti-
itch products because they work differently than hydrocortisone
products. While these products may relieve symptoms of pain or itching,
unlike hydrocortisone, they do nothing to cure or prevent the actual
underlying skin conditions such as eczema or psoriasis.
The United States market for OTC hydrocortisone anti-itch products
is highly concentrated. There are only two significant branded
competitors in this market: (1) Pfizer, with its Cortizone[supreg]
products and (2) J&J, with its Cortaid[supreg] products. In addition,
private label hydrocortisone anti-itch products account for a
significant share of the market. Pfizer's Cortizone[supreg] is the
market leader among branded products, while J&J's Cortaid[supreg] is
the second leading branded product line. In 2005, sales of OTC
hydrocortisone anti-itch products in the United States totaled
approximately $120 million.
The Proposed Acquisition would significantly increase market
concentration and eliminate substantial competition between the two
leading suppliers of OTC hydrocortisone anti-itch products in the
United States. As a result of the acquisition, J&J would account for
over 55% of the sales of OTC hydrocortisone anti-itch products in the
United States. Evidence indicates that the parties' products compete on
many levels, including pricing, shelf-space, and advertising. By
eliminating competition between the two leading branded suppliers, the
Proposed Acquisition would likely result in higher prices, less
promotional spending, and reduced product innovation. Although private
label OTC hydrocortisone anti-itch products account for a significant
share of the market, private label products are less close substitutes
for a significant share of customers, and it is unlikely that private
label products would be able to reposition themselves to replace the
competition between J&J and Pfizer, the two largest branded competitors
in this market, that would be lost through the Proposed Acquisition.
Thus, unremedied, the Proposed Acquisition likely would cause
significant anticompetitive harm by enabling J&J to profit by
unilaterally raising the prices of one or both products above pre-
merger levels, as well as reducing its incentives to innovate and
develop new products.
V. OTC Nighttime Sleep-Aids
A third relevant product market in which to assess the competitive
effects of the Proposed Acquisition is the United States market for OTC
nighttime sleep-aids. OTC nighttime sleep-aids are non-prescription
drugs that are indicated solely for the relief of occasional
sleeplessness by individuals who have difficulty falling asleep. The
active ingredient in the best-selling sleep-aids is a sedating
antihistamine, such as diphenhydramine hydrochloride or doxylamine
succinate. Prescription sleep-aids, such as zolpidem (Ambien[supreg]),
zaleplon (Sonata[supreg]) or eszopiclone (Lunesta[supreg]), are not
close economic substitutes for OTC nighttime sleep-aids. Consumers of
OTC nighttime sleep-aids likely would not switch to prescription sleep-
aids in response to a 5 to 10 percent increase
[[Page 75758]]
in the price of OTC nighttime sleep-aids because of the higher prices
of prescription sleep-aids (particularly for those without insurance
coverage) and the inconvenience and cost of a doctor's visit (including
delays for consumers who have exhausted their prescriptions).
The United States market for OTC nighttime sleep-aids is highly
concentrated. J&J and Pfizer are the two largest suppliers of branded
OTC nighttime sleep-aids in the United States. Pfizer is the market
leader with its Unisom[supreg] products, while J&J is the second
leading supplier with its Simply Sleep[supreg] products. In 2005, sales
of OTC nighttime sleep-aids in the United States totaled approximately
$100 million.
The Proposed Acquisition would significantly increase market
concentration and eliminate substantial competition between the two
leading suppliers of OTC nighttime sleep-aids in the United States. As
a result of the acquisition, J&J would account for over 45% of the
sales of OTC nighttime sleep-aids in the United States. In addition,
the evidence confirmed that Unisom[supreg] and Simply Sleep[supreg] are
close substitutes and have similar efficacy, brand equity, and brand
positioning. Consumers have benefitted from the competition between
Pfizer and J&J on pricing, discounts, promotional trade spending, and
product innovation. Although private label OTC nighttime sleep-aids
account for a significant share of the market, private label products
are less close substitutes for a significant share of customers, and it
is unlikely that private label products would reposition themselves to
replace the competition between J&J and Pfizer, the two largest branded
competitors in this market, that would be lost through the Proposed
Acquisition. Thus, unremedied, the Proposed Acquisition likely would
cause significant anticompetitive harm by enabling J&J to profit by
unilaterally raising the prices of one or both products above pre-
merger levels, as well as reducing its incentives to innovate and
develop new products.
VI. OTC Diaper Rash Treatments
A fourth relevant product market in which to assess the competitive
effects of the Proposed Acquisition is the United States market for OTC
diaper rash treatment products. Consumers use diaper rash creams or
ointments to treat and prevent diaper rash and to protect sore or
chafed skin from moisture or irritation. Most diaper rash products fall
into one of two categories: (1) Creams or pastes containing the active
ingredient zinc oxide and (2) ointments containing the active
ingredient petrolatum. There are no close substitutes for OTC diaper
rash creams or ointments.
The United States market for OTC diaper rash treatments is highly
concentrated. Today, three large, established brands--Pfizer's
Desitin[supreg], Schering-Plough's A&D[supreg], and J&J's
Balmex[supreg]--account for over 70% of sales in this approximately $84
million market. The rest of the market is composed of several small,
niche brands. Private label products account for a negligible share of
the market. Pfizer is the largest supplier of OTC diaper rash treatment
products with its Desitin[supreg] line of products, while J&J is the
third largest supplier with its Balmex[supreg], Aveeno[supreg], and
Johnson's[supreg] No More Rash[supreg] brands. Neither the
Aveeno[supreg] nor the Johnson's[supreg] No More Rash[supreg] brands,
however, account for a significant share of sales in this market.
The Proposed Acquisition would significantly increase market
concentration and eliminate substantial competition between the two
leading suppliers of OTC diaper rash treatment products in the United
States. As a result of the acquisition, J&J would account for nearly
50% of the sales of OTC diaper rash treatment products in the United
States. Although there are additional suppliers of branded OTC diaper
rash treatment products in this market, the evidence confirmed that
Desitin[supreg] and Balmex[supreg] are perceived to be close
substitutes by consumers, and evidence suggests that they are similar
in formulation, texture, and appearance. Consumers have benefitted from
the competition between Pfizer and J&J on pricing, discounts,
promotional trade spending, and product innovation. Thus, unremedied,
the Proposed Acquisition likely would cause significant anticompetitive
harm by enabling J&J to profit by unilaterally raising the prices of
one or both products above pre-merger levels, as well as reducing its
incentives to innovate and develop new products.
VII. Entry
Entry into the markets for the research, development, manufacture,
and sale of the Products is unlikely to deter or counteract the
anticompetitive effects of the Proposed Acquisition. Each of the
relevant markets is relatively mature and dominated by a few well-
established brand names. In such a market environment, a new entrant
faces a difficult task of convincing retailers to carry its product,
especially if the new product does not have a competitive advantage
based on differentiated claims or efficacy. Developing and obtaining
Food and Drug Administration approval for the manufacture and sale of a
novel, differentiated medication takes at least two (2) years. Once
product development is complete, a new entrant must invest extremely
high sunk costs on marketing, advertising, and promotional allowances
to create and maintain consumer awareness and acceptance of the new
product. Given the sales opportunities available in the markets for the
Products, coupled with the significant investment necessary to market
and sell the Products, it is unlikely that a new competitor will enter
any of the markets for the Products.
VIII. The Consent Agreement
The Consent Agreement effectively remedies the Proposed
Acquisition's anticompetitive effects in the relevant markets discussed
above. The Consent Agreement preserves competition in these markets by
requiring the divestiture of: (1) All assets related to the Zantac[reg]
H-2 blockers to Boehringer Ingelheim Pharmaceuticals, Inc.
(``Boehringer Ingelheim Pharmaceuticals''); and (2) all assets relating
to Cortizone[reg] hydrocortisone anti-itch products, all assets
relating to Unisom[reg] sleep-aids, and all assets relating to
Balmex[reg] diaper rash treatment products to Chattem, Inc.
(``Chattem'') (the ``Divested Assets''). These divestitures must take
place within fifteen days after the closing of the Proposed Acquisition
or January 2, 2007, whichever is later.
The Commission is satisfied that Boehringer Ingelheim
Pharmaceuticals is a well-qualified acquirer of the Zantac business.
Boehringer Ingelheim Pharmaceuticals engages in the research,
development, sale and marketing of branded pharmaceuticals and OTC
drugs, including well known brands such as Dulcolax[reg], Spiriva[reg],
Atrovent[reg], Combivent[reg], Flomax[reg] and Mirapex[reg]. Boehringer
Ingelheim Pharmaceuticals is part of the Boehringer Ingelheim Group,
which is a leading worldwide manufacturer of pharmaceuticals for humans
and animals and the eighth largest manufacturer and marketer of OTC
health care products worldwide. Boehringer Ingelheim Pharmaceutical's
Consumer Health Care business has an existing sales and distribution
network that sells products through the same channels as Zantac[reg] is
currently sold, and has a strong record of integrating product
acquisitions successfully.
The proposed Consent Agreement contains several provisions designed
to ensure the successful divestiture of the
[[Page 75759]]
Zantac[reg] business to Boehringer Ingelheim Pharmaceuticals by
requiring that: (1) J&J divest to Boehringer Ingelheim Pharmaceuticals
all assets relating to Pfizer's Zantac[reg] line of products, including
all research and development, intellectual property, and customer and
supply contracts; (2) J&J and Pfizer take steps to ensure that
confidential business information relating to Zantac[reg] will not be
obtained or used by J&J; (3) Boehringer Ingelheim Pharmaceuticals have
the opportunity to enter into employment contracts with certain key
individuals who have experience relating to Zantac[reg]; and (4)
certain management employees of Pfizer who were substantially involved
in the research, development or marketing of Zantac[reg] be precluded
from working on competitive H-2 blocker products at J&J for a period of
two years.\2\
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\2\ This firewall will prevent J&J from taking competitive
advantage of know-how, product development, marketing, and sales
plans relating to Zantac[reg].
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The Commission is also satisfied that Chattem is a well-qualified
acquirer of the Cortisone[reg], Unisom[reg], and Balmex[reg]
businesses. Chattem is a leading manufacturer and marketer of a broad
portfolio of branded OTC healthcare products, toiletries, and dietary
supplements, including brands such as Icy Hot[reg], Gold Bond[reg],
Selsun blue[reg], Garlique[reg], Pamprin[reg], and BullFrog[reg].
Chattem's products are among the market leaders in their respective
categories across food, drug and mass merchandisers. Chattem has an
experienced sales force with existing relationships with major
retailers and has a strong record of integrating prior product
acquisitions successfully.
The proposed Consent Agreement contains several provisions designed
to ensure the successful divestiture of the Cortisone[reg],
Unisom[reg], and Balmex[reg] businesses to Chattem by requiring that:
(1) J&J divest to Chattem all assets relating to the Cortisone[reg],
Unisom[reg], and Balmex[reg] line of products, including all research
and development, intellectual property, and customer and supply
contracts; (2) J&J and Pfizer take steps to ensure that confidential
business information relating to Cortisone[reg], Unisom[reg], and
Balmex[reg] will not be obtained or used by J&J; and (3) Chattem have
the opportunity to enter into employment contracts with certain key
individuals who have experience relating to Cortisone[reg],
Unisom[reg], and Balmex[reg].
The Order to Maintain Assets that is included in the proposed
Consent Agreement requires that J&J and Pfizer maintain the viability
of the Divested Assets for the brief transition period between the time
the Commission approves the proposed Order and when the divestitures
take place, which will not be later than January 2, 2007. Even though
such a period is relatively short, maintenance of current supply,
advertising and promotional levels and activities at all times prior to
divestiture is of paramount importance. The proposed Consent Agreement
incorporates this plan in the Order to Maintain Assets, detailing
requirements for the assets that must be held separate, services that
may be shared with the ongoing business, and the employee positions
that are necessary for the held separate business.
The Commission has appointed David Painter of LECG as Interim
Monitor to oversee the transfer of assets, the establishment of
appropriate firewalls to prevent the transfer or use of confidential
business information and to ensure that J&J and Pfizer comply with all
other provisions of the Order. To ensure that the Commission remains
informed about the status of the Divested Assets and their transfer,
the proposed Consent Agreement requires J&J and Pfizer to file reports
with the Commission periodically until the divestitures are
accomplished.
The purpose of this analysis is to facilitate public comment on the
proposed Consent Agreement, and it is not intended to constitute an
official interpretation of the proposed Decision and Order or the Order
to Maintain Assets, or to modify their terms in any way.
By direction of the Commission with Commissioners Harbour,
Kovacic and Rosch recused.
Donald S. Clark,
Secretary.
[FR Doc. E6-21519 Filed 12-15-06; 8:45 am]
BILLING CODE 6750-01-P