Proposed Collection; Comment Request; Pre-Testing of NCI Communication Messages, 62114 [E6-17708]

Agencies

• DEPARTMENT OF HEALTH AND HUMAN SERVICES
• National Institutes of Health

[Federal Register Volume 71, Number 204 (Monday, October 23, 2006)]
[Notices]
[Page 62114]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E6-17708]



[[Page 62114]]

-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Proposed Collection; Comment Request; Pre-Testing of NCI 
Communication Messages

SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork 
Reduction Act of 1995, the National Cancer Institute (NCI), the 
National Institutes of Health (NIH) has submitted to the Office of 
Management and Budget (OMB) a request for review and approval of the 
information collection listed below. This proposed information 
collection was previously published in the Federal Register on August 
14, 2006, page 46486 and allowed 60 days for public comment. No public 
comments were received. The purpose of this notice is to allow an 
additional 30 days for public comment. The National Institutes of 
Health may not conduct or sponsor, and the respondent is not required 
to respond to, an information collection that has been extended, 
revised, or implemented on or after October 1, 1995, unless it displays 
a currently valid OMB control number.

Proposed Collection

    Title: Pretesting of NCI Communication Messages. Type of 
Information Collection Request: EXTENSION (OMB 0925-0046, 
expires 10/31/06). Need and Use of Information Collection: In order to 
carry out NCI's legislative mandate to educate and disseminate 
information about cancer prevention, detection, diagnosis, and 
treatment to a wide variety of audiences and organizations (e.g, cancer 
patients, their families, the general public, health providers, the 
media, voluntary groups, scientific and medical organizations), it is 
beneficial for NCI to pretest their communications strategies, 
concepts, and messages while they are under development. The primary 
purpose of this pretesting, or formative evaluation, is to ensure that 
the messages, communication materials, and information services created 
by NCI have the greatest capacity of being received, understood, and 
accepted by their target audiences. By utilizing appropriate 
qualitative and quantitative methodologies, NCI is able to (1) 
understand characteristics of the intended target audience--their 
attitudes, beliefs, and behaviors--and use this information in the 
development of effective communication tools and strategies; (2) 
produce or refine messages that have the greatest potential to 
influence target audience attitudes and behavior in a positive manner; 
and (3) expend limited program resource dollars wisely and effectively. 
Frequency of Response: On occasion. Affected Public: Individuals or 
households; businesses or other for profit; not-for-profit 
institutions; Federal Government; State, local, or tribal government. 
Type of Respondents: Adult cancer patients; members of the public; 
health care professionals; organizational representatives. The annual 
reporting burden is as follows: Estimated Number of Respondents: 
13,780; Estimated Number of Responses per Respondent: 1; Average Burden 
Hours Per Response: .1458; and Estimated Total Annual Burden Hours 
Requested: 2,010. The annualized cost to respondents is estimated at: 
$34,155. There are no capital costs, operating costs, and/or 
maintenance costs to report.

                                            Estimate Hours of Burden
----------------------------------------------------------------------------------------------------------------
                                                     Number of     Frequency of    Average time     Annual hour
              Type of  respondents                  respondents      response      per response       burden
----------------------------------------------------------------------------------------------------------------
Adults 18+......................................          13,780               1           .1458         2009.12
                                                 ---------------------------------------------------------------
    Total.......................................          13,780  ..............  ..............         2009.12
----------------------------------------------------------------------------------------------------------------

    Request for Comments: Written comments and/or suggestions from the 
public and affected agencies are invited on one or more of the 
following points: (1) Whether the proposed collection of information is 
necessary for the proper performance of the function of the agency, 
including whether the information will have practical utility; (2) The 
accuracy of the agency's estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (3) Ways to enhance the quality, utility, and 
clarity of the information to be collected; and (4) Ways to minimize 
the burden of the collection of information on those who are to 
respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.
    Direct Comments to OMB: Written comments and/or suggestions 
regarding the item(s) contained in this notice, especially regarding 
the estimated public burden and associated response time, should be 
directed to the Office of Management and Budget, Office of Regulatory 
Affairs, New Executive Office Building, Room 10235, Washington, DC 
20503, Attention: Desk Officer for NIH. To request more information on 
the proposed project or to obtain a copy of the data collection plans 
and instruments, contact Nina Goodman, Senior Analyst, Operations 
Research Office, OESI, NCI, NIH, 6116 Executive Blvd., Suite 400, 
Rockville, MD 20892, call non-toll-free number 301-435-7789 or e-mail 
your request, including your address to: goodmann@mail.nih.gov.
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 30 days 
of the date of this publication.

    Dated: October 16, 2006.
Rachelle Ragland-Greene,
NCI Project Clearance Liaison, National Institutes of Health.
[FR Doc. E6-17708 Filed 10-20-06; 8:45 am]
BILLING CODE 4101-01-P