Milk in the Appalachian and Southeast Marketing Areas; Partial Recommended Decision and Opportunity To File Written Exceptions on Proposed Amendments to Tentative Marketing Agreements and to Orders, 29410-29428 [05-9962]
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DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Parts 1005 and 1007
[Docket No. AO–388–A15 and AO–366–A44;
DA–03–11]
Milk in the Appalachian and Southeast
Marketing Areas; Partial
Recommended Decision and
Opportunity To File Written Exceptions
on Proposed Amendments to Tentative
Marketing Agreements and to Orders
Agricultural Marketing Service,
USDA.
ACTION: Proposed rule; partial
recommended decision.
AGENCY:
SUMMARY: This document recommends
adoption of provisions that would
expand the Appalachian milk marketing
area, eliminate the ability to
simultaneously pool the same milk on
the Appalachian or Southeast order and
a State-operated milk order that has
marketwide pooling, and amend the
transportation credit provisions of the
Southeast and Appalachian orders. This
decision does not recommend adopting
a proposal that would merge the
Appalachian and Southeast milk
marketing areas and a proposal that
would create a ‘‘Mississippi Valley’’
marketing order. Proposals regarding the
producer-handler provisions of the
Appalachian and Southeast orders will
be addressed in a separate decision.
DATES: Comments must be submitted on
or before July 19, 2005.
Comments (6 copies) should be filed
with the Hearing Clerk, United States
Department of Agriculture, STOP 9200–
Room 1083, 1400 Independence
Avenue, SW., Washington, DC 20250–
9200. You may send your comments by
the electronic process available at the
Federal eRulemaking portal: https://
www.regulations.gov or by submitting
comments to
amsdairycomments@usda.gov.
Reference should be made to the title of
action and docket number.
FOR FURTHER INFORMATION CONTACT:
Antoinette M. Carter or Jack Rower or
Gino M. Tosi, Marketing Specialist,
USDA/AMS/Dairy Programs, Order
Formulation and Enforcement Branch,
STOP 0231–Room 2971, 1400
Independence Avenue, SW.,
Washington, DC 20250–0231, (202) 690–
3465 or (202) 720–3257 or (202) 690–
1366, e-mail address:
antoinette.carter@usda.gov, or
jack.rower@usda.gov or
gino.tosi@usda.gov.
SUPPLEMENTARY INFORMATION: This
administrative action is governed by the
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provisions of Sections 556 and 557 of
Title 5 of the United States Code and,
therefore, is excluded from the
requirements of Executive Order 12866.
The amendments to the rules
proposed herein have been reviewed
under Executive Order 12988, Civil
Justice Reform. They are not intended to
have a retroactive effect. If adopted, the
proposed amendments would not
preempt any state or local laws,
regulations, or policies, unless they
present an irreconcilable conflict with
this rule.
The Agricultural Marketing
Agreement Act of 1937, as amended (7
U.S.C. 601–674), provides that
administrative proceedings must be
exhausted before parties may file suit in
court. Under section 608c(15)(A) of the
Act, any handler subject to an order may
request modification or exemption from
such order by filing with the
Department a petition stating that the
order, any provision of the order, or any
obligation imposed in connection with
the order is not in accordance with the
law. A handler is afforded the
opportunity for a hearing on the
petition. After a hearing, the Department
would rule on the petition. The Act
provides that the district court of the
United States in any district in which
the handler is an inhabitant, or has its
principal place of business, has
jurisdiction in equity to review the
Department’s ruling on the petition,
provided a bill in equity is filed not
later than 20 days after the date of the
entry of the ruling.
Regulatory Flexibility Act and
Paperwork Reduction Act
In accordance with the Regulatory
Flexibility Act (5 U.S.C. 601 et seq.), the
Agricultural Marketing Service has
considered the economic impact of this
action on small entities and has certified
that this proposed rule will not have a
significant economic impact on a
substantial number of small entities. For
the purpose of the Regulatory Flexibility
Act, a dairy farm is considered a ‘‘small
business’’ if it has an annual gross
revenue of less than $750,000, and a
dairy products manufacturer is a ‘‘small
business’’ if it has fewer than 500
employees.
For the purposes of determining
which dairy farms are ‘‘small
businesses,’’ the $750,000 per year
criterion was used to establish a
marketings guideline of 500,000 pounds
per month. Although this guideline does
not factor in additional monies that may
be received by dairy producers, it
should be an inclusive standard for
most ‘‘small’’ dairy farmers. For
purposes of determining a handler’s
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size, if the plant is part of a larger
company operating multiple plants that
collectively exceed the 500-employee
limit, the plant will be considered a
large business even if the local plant has
fewer than 500 employees.
During February 2004, the milk of
7,311 dairy farmers was pooled on the
Appalachian (Order 5) and Southeast
(Order 7) milk orders (3,395 Order 5
dairy farmers and 3,916 Order 7 dairy
farmers). Of the total, 3,252 dairy
farmers (or 96 percent) and 3,764 dairy
farmers (or 96 percent) were considered
small businesses on the Appalachian
and Southeast orders, respectively.
During February 2004, there were a
total of 36 plants regulated by the
Appalachian order (25 fully regulated
plants, 7 partially regulated plants, 1
producer-handler, and 3 exempt plants)
and a total of 51 plants regulated by the
Southeast order (32 fully regulated
plants, 6 partially regulated plants, and
13 exempt plants). The number of plants
meeting the small business criteria
under the Appalachian and Southeast
orders were 13 (or 36 percent) and 13
(or 25 percent), respectively.
The proposed amendments adopted
in this proposed rule would expand the
Appalachian milk marketing area to
include 25 counties and 14 cities in the
State of Virginia that currently are not
in any Federal milk marketing area. This
decision recommends the adoption of a
proposal that would amend the
producer milk provisions of the
Appalachian and Southeast milk orders
to prevent producers who share in the
proceeds of a state marketwide pool
from simultaneously sharing in the
proceeds of a Federal marketwide pool
on the same milk. In addition, this
decision recommends adopting
proposed amendments to the
transportation credit provisions of the
Appalachian and Southeast orders.
The proposed amendments to expand
the Appalachian marketing area would
likely continue to regulate under the
Appalachian order two fluid milk
distributing plants located in Roanoke,
Virginia, and Lynchburg, Virginia, and
shift the regulation of a distributing
plant located in Mount Crawford,
Virginia, from the Northeast order to the
Appalachian order.
The proposed amendments would
allow the Kroger Company’s (Kroger)
Westover Dairy plant, located in
Lynchburg, Virginia, that competes for a
milk supply with other Appalachian
order plants to continue to be regulated
under the order if it meets the order’s
minimum performance standards. The
plant has been regulated by the
Appalachian order since January 2000.
In addition, the proposed amendments
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would remove the disruption that
occurs as a result of the Dean Foods
Company’s (Dean Foods) Morningstar
Foods plant, located in Mount
Crawford, Virginia, shifting its
regulatory status under the Northeast
order.
The Appalachian order currently
contains a ‘‘lock-in’’ provision that
provides that a plant located within the
marketing area that meets the order’s
minimum performance standard will be
regulated by the Appalachian order
even if the majority of the plant’s Class
I route sales are in another marketing
area. The proposed expansion along
with the lock-in provision would
regulate fluid milk distributing plants
physically located in the marketing area
that meet the order’s minimum
performance standard even if the
majority of their sales are in another
Federal order marketing area.
Accordingly, the proposed amendments
would regulate under the Appalachian
order Kroger’s Westover Dairy, located
in Lynchburg, Virginia; Dean Foods’
Morningstar Foods plant, located in
Mount Crawford, Virginia; and National
Dairy Holdings’ Valley Rich Dairy,
located in Roanoke, Virginia. Based on
Small Business Administration criteria
these are all large businesses.
This decision recommends proposed
amendments to the transportation credit
provisions of the Appalachian and
Southeast orders. The Appalachian and
Southeast orders contain provisions for
a transportation credit balancing fund
from which payments are made to
handlers to partially offset the cost of
moving bulk milk into each marketing
area to meet fluid milk demands.
The proposed amendments would
increase the maximum rate of the
transportation credit assessment of the
Appalachian and Southeast orders by 3
cents per hundredweight. Specifically,
the proposed amendments would
increase the maximum rate of
assessment for the Appalachian order
from 6.5 cents per hundredweight to 9.5
cents per hundredweight while
increasing the maximum rate of
assessment for the Southeast order from
7 cents per hundredweight to 10 cents
per hundredweight. Increasing the
transportation assessment rates will
tend to minimize the exhaustion of the
transportation credit balancing fund
when there is a need to import
supplemental milk from outside the
marketing areas to meet Class I needs.
Currently, the Appalachian and
Southeast orders provide that
transportation credits shall apply to the
milk of a dairy farmer who was not a
‘‘producer’’ under the order during more
than two of the immediately preceding
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months of February through May but
not more than 50 percent of the milk
production of the dairy farmer, in
aggregate, was received as producer
milk under the order during those two
months. The proposed amendments
recommended for adoption in this
decision would provide the Market
Administrator of the Appalachian order
and the Market Administrator of the
Southeast order the discretionary
authority to adjust the 50 percent milk
production standard.
This decision recommends adoption
of proposals seeking to prohibit the
simultaneous pooling of the same milk
on the Appalachian or Southeast milk
marketing orders and on a Stateoperated order that provides for the
marketwide pooling of milk. Since the
1960’s, the Federal milk order program
has recognized the harm and disorder
that result to both producers and
handlers when the same milk of a
producer is simultaneously pooled on
more than one Federal order. When this
occurs, producers do not receive
uniform minimum prices, and handlers
receive unfair competitive advantages.
The need to prevent ‘‘double pooling’’
became critically important as
distribution areas expanded, orders
merged, and a national pricing surface
was adopted. Milk already pooled under
a State-operated program and able to
simultaneously be pooled under a
Federal order has essentially the same
undesirable outcomes that Federal
orders once experienced and
subsequently corrected. Accordingly,
proposed amendments to eliminate the
‘‘double pooling’’ of the same milk on
the Appalachian or Southeast order and
a State-operated milk order that has
marketwide pooling is recommended for
adoption.
The proposed amendments would be
applied to all Appalachian and
Southeast order participants (producers
and handlers), which consist of both
large and small business. Since the
proposed amendments recommended
for adoption would be subject to all the
orders’ producers and handlers
regardless of their size, the provisions
are not expected to provide a
competitive advantage to any
participant. Accordingly, the proposed
amendments should not have a
significant economic impact on a
substantial number of small entities.
A review of reporting requirements
was completed under the Paperwork
Reduction Act of 1995 (44 U.S.C.
Chapter 35). It was determined that
these proposed amendments would
have no impact on reporting,
recordkeeping, or other compliance
requirements because they would
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remain identical to the current
requirements. No new forms are
proposed and no additional reporting
requirements would be necessary.
This notice does not require
additional information collection that
requires clearance by the Office of
Management and Budget (OMB) beyond
currently approved information
collection. The primary sources of data
used to complete the forms are routinely
used in most business transactions.
Forms require only a minimal amount of
information which can be supplied
without data processing equipment or a
trained statistical staff. Thus, the
information collection and reporting
burden is relatively small. Requiring the
same reports for all handlers does not
significantly disadvantage any handler
that is smaller than the industry
average.
Interested parties are invited to
submit comments on the probable
regulatory and informational impact of
this proposed rule on small entities.
Also, parties may suggest modifications
of this proposal for the purpose of
tailoring their applicability to small
businesses.
Prior documents in this proceeding:
Notice of Hearing: Issued January 16,
2004; published January 23, 2004 (69 FR
3278).
Preliminary Statement
Notice is hereby given of the filing
with the Hearing Clerk of this
recommended decision with respect to
proposed amendments to the tentative
marketing agreements and the orders
regulating the handling of milk in the
Appalachian and Southeast marketing
areas. This notice is issued pursuant to
the provisions of the Agricultural
Marketing Agreement Act and the
applicable rules of practice and
procedure governing the formulation of
marketing agreements and marketing
orders (7 CFR Part 900).
Interested parties may file written
exceptions to this decision with the
Hearing Clerk, U.S. Department of
Agriculture, Washington, DC 20250–
9200, by the 60th day after publication
of this decision in the Federal Register.
Six copies of the exceptions should be
filed. All written submissions made
pursuant to this notice will be made
available for public inspection at the
office of the Hearing Clerk during
regular business hours (7 CFR 1.27(b)).
The proposed amendments set forth
below are based on the record of a
public hearing held at Atlanta, Georgia,
on February 23–26, 2004, pursuant to a
notice of hearing issued January 16,
2004 (69 FR 3278).
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The material issues on the hearing
record relate to:
1. Merger of the Appalachian and
Southeast Marketing Areas.
a. Merging the Appalachian and
Southeast milk marketing areas and
remaining fund balances.
b. Expansion of the Appalachian
marketing area.
c. Transportation credits provisions.
2. Promulgation of a new ‘‘Mississippi
Valley’’ milk order.
3. Eliminating the simultaneous
pooling of the same milk on a Federal
milk order and a State-operated milk
order that provides for marketwide
pooling.
4. Producer-handler provisions.
This partial recommended decision
deals only with Issues 1 through 3. Issue
No. 4 will be addressed separately in a
forthcoming decision.
Findings and Conclusions
The following findings and
conclusions on the material issues are
based on evidence presented at the
hearing and the record thereof:
1. Merger of the Appalachian and
Southeast Marketing Areas
1a. Merging the Appalachian and
Southeast Milk Marketing Areas and
Remaining Fund Balances
This decision recommends denial of a
proposal that would merge the current
Appalachian marketing area and
Southeast milk marketing area into a
single marketing area under a proposed
order. Accordingly, a proposal that
would combine the fund balances of the
current Appalachian and Southeast
orders is rendered moot and is not
recommended for adoption.
The Appalachian marketing area
consists of the States of North Carolina
and South Carolina, parts of eastern
Tennessee, Kentucky excluding
southwest counties, 7 counties in
northwest/central Georgia, 20 counties
in southern Indiana, 8 counties and 2
cities in Virginia, and 2 counties in
West Virginia. The Southeast order
marketing area consists of the entire
States of Alabama, Arkansas, Louisiana,
Mississippi, Georgia (excluding 4
northern counties), southern Missouri,
western/central Tennessee, and
southern Kentucky.
A witness testifying on behalf of
Southern Marketing Agency, Inc.
(SMA), presented testimony in support
of Proposals 1 and 2 as contained in the
hearing notice published in the Federal
Register (69 FR 3278). Proposal 1 would
merge the current Appalachian and
Southeast marketing areas into a single
marketing area (hereafter referred to as
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the proposed merged milk order) and
Proposal 2 would combine the
remaining balances of funds of the
current Appalachian and Southeast
orders if the proposed merged order was
adopted. According to the witness, SMA
is a marketing agency whose
cooperative members include Arkansas
Dairy Cooperative Association, Inc.,
Dairy Farmers of America, Inc. (DFA),
Dairymen’s Marketing Cooperative, Inc.,
Lone Star Milk Producers, Inc.,
Maryland & Virginia Milk Producers
Cooperative Association, Inc. (MD&VA),
and Southeast Milk, Inc. (SMI)
(proponent cooperatives).
The witness for the proponent
cooperatives said SMA was created in
response to a changing market structure
and is an extension of the cooperatives’
initiative to consolidate and seek
enhanced marketing efficiencies. The
witness indicated that SMA pools
certain costs and returns for its
cooperative member producers
supplying distributing plants fully
regulated under the Appalachian and
Southeast milk orders. SMA considers
the Appalachian and Southeast orders
one market in terms of the distribution
of revenues, the allocation and pooling
of marketing costs, milk supply and
demand, and the development of its
annual budget, the witness explained.
The proponent cooperatives’ witness
stated that the proposed order merger
would create a milk market which
would be commonly supplied and
deserving of a common blend price. The
witness testified that the continued
existence of the separate Appalachian
and Southeast Federal milk orders
across a functionally single fluid milk
marketing area inhibits market
efficiency in supplying and balancing
the market, creates unjustified blend
price differences, encourages
uneconomic movements of milk, and
results in the inequitable sharing of the
Class I proceeds of what should be a
single market.
The proponent cooperatives’ witness
stated that different blend prices and
different and separate pool qualification
requirements constitute disruptive
conditions that would be removed by a
merger of the orders. The witness
asserted that the proposed merger
would allow producer milk to flow
more freely between pool plants and
provide for the equal sharing of
balancing costs across all producers in
the proposed merged order.
The proponent cooperatives’ witness
stressed that the adoption of the
proposed merged order would assure
producers that milk would be sold at
reasonable minimum prices and
producers would share pro rata in the
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returns from sales of milk including
milk not needed for fluid use. The
witness further stated that handlers
would be assured that competitors
would pay a single set of minimum
prices for milk set by the established
order. The witness stated that a merged
order is in the public interest because it
assures that an adequate supply of high
quality milk will be available for
consumers.
The proponent cooperatives’ witness
noted that the adoption of a new Federal
order is contingent upon being able to
show that interstate commerce occurs in
the proposed marketing area. It is the
opinion of the witness that ‘‘interstate
commerce’’ does exist due to the
movement of bulk and packaged milk
products within, into, and out of the
Appalachian and the Southeast
marketing areas—the proposed
marketing area.
The proponent cooperatives’ witness
noted a trend of larger geographical
areas being served by fewer Federal
milk marketing orders. Specifically, the
witness said between 1996 and 2003 the
number of dairy farmers in the
southeastern states of Alabama,
Arkansas, Georgia, Kentucky, Louisiana,
Mississippi, Missouri, North Carolina,
South Carolina, Tennessee, and Virginia
declined from 11,712 to 7,180. This
decrease, the witness explained,
parallels the trend of a drop in the
number of dairy farmers pooled on the
current Appalachian and Southeast
orders. The witness stated that based on
the final decision for Federal Order
Reform (issued March 12, 1999, and
published April 2, 1999 (64 FR 16025))
8,180 dairy farmers were expected to
pool their milk on the consolidated
Appalachian and Southeast orders.
However, the witness noted only 7,243
dairy producers supplied milk to the
two orders during December 2003.
The proponent cooperatives’ witness
stressed that there is an acute milk
deficit in the Appalachian and
Southeast Federal orders. Referencing
data obtained from the USDA National
Agricultural Statistics Service (NASS)
for the states of Alabama, Arkansas,
Georgia, Kentucky, Louisiana,
Mississippi, Missouri, North Carolina,
South Carolina, Tennessee, and Virginia
(southeast region), the witness testified
that a decline in dairy farmers led to a
decline in milk production in the
southeast region. The witness noted
milk production decreased from 13,518
million pounds in 1996 to 10,671
million pounds in 2003 a decline of 21
percent. The witness asserted that this
decline coupled with an increase in
population has resulted in a major
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expansion of the milkshed for the
southeastern region of the United States.
According to the proponent
cooperatives’ witness, 9,071.9 million
pounds of Class I producer milk was
pooled on the combined Appalachian
and Southeast orders during 2003. The
witness said marketings of milk
produced in the southeastern region was
10,671 million pounds in 2003, which
means 85 percent of Grade A milk
production was needed for Class I use
on an annual basis.
In 1996, the proponent witness
testified, it was anticipated that 72 fluid
milk processing plants were or would
become fully regulated distributing
plants on the consolidated Appalachian
and Southeast orders. However, the
witness noted, only 52 remained
regulated by the orders during
December 2003. The witness indicated
that of the fully regulated pool plants
existing in both January 1996 and
December 2003, more than two-thirds
have experienced at least one ownership
change and some have experienced
several ownership changes.
The proponent cooperatives’ witness
cited a set of criteria used for
consolidation of orders during the
reform process. The witness said this
list included overlapping route sales
and areas of milk supply, the number of
handlers within a market, the natural
boundaries, the cooperative associations
operating in the service area, provisions
common to the existing orders, milk
utilization in common dairy products,
disruptive marketing conditions, and
transportation differences.
The proponent cooperatives’ witness
testified that significant competition for
sales between plants exists between the
Appalachian and Southeast orders. The
witness noted that the ‘‘corridor of
competition’’ is the shared border of the
Appalachian and Southeast. The
witness testified that Federal milk order
data for 2003 shows Class I disposition
on routes inside the Southeast order by
Appalachian order pool plants was
11.25 percent of the total Class I route
disposition by all plants in the
Southeast order. According to the
witness, Class I route disposition in the
Southeast order by Appalachian order
pool plants has increased in total by
11.1 percentage points since January
2000 (i.e., 5.9 percentage points from
2000 to 2001, 2.1 percentage points from
2001 to 2002, and 1.9 percentage points
from 2002 to 2003). In addition, the
stated record data reveals that Class I
route disposition by Appalachian order
pool plants into the Southeast order was
63.9 percent of the total Class I
disposition by all nonpool plants for the
Southeast order during 2003.
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According to the proponent
cooperatives’ witness, all of the
distributing plants currently regulated
under the Appalachian and Southeast
orders are expected to be fully regulated
by the proposed merged order. Using
December 2003 data, the witness stated
that the proposed merged order would
have had a Class I route distribution of
773.4 million pounds. The witness
added that 86.58 percent of Class I sales
would have been from milk produced in
the proposed marketing area. The
witness stated that the proposed
Southeast order would rank third in the
total number of pool plants regulated by
a Federal milk order.
The proponent cooperatives’ witness
stated that there is substantial and
significant overlap of the supply of
producer milk for the Appalachian and
Southeast orders. The witness noted
Federal order data for 2000 through
2003 shows that dairy farmers located in
southern Indiana, central Kentucky,
central Tennessee, central North
Carolina, western South Carolina, and
central and southern Georgia have
supplied milk to plants regulated under
Appalachian or Southeast orders. The
witness said milk of dairy farmers
located in the Central marketing area
and Southwest marketing area, and
dairy farmers located in northwestern
Indiana and south central Pennsylvania,
have supplied fluid milk plants
regulated by the Appalachian and
Southeast orders.
In December 2003, the witness stated,
dairy farmers located in 28 states
supplied milk to handlers under the
Appalachian or Southeast orders.
Sixteen of the 28 states supplied milk to
both orders and 13 states were located
wholly or partially within the proposed
merged order marketing area, the
witness noted.
The witness for the proponent
cooperatives testified that the proposed
order would rank second in Class I
utilization representing 19.5 percent of
total Class I sales in all Federal milk
orders. Using annual Federal milk order
data, the witness noted that for 2003,
Class I utilization for the Appalachian
and Southeast orders was 70.36 percent
and 65.47 percent, respectively. The
witness said the combined Class I
utilization for the proposed merged
order would have been 67.77 percent for
2003 or 9,071.9 million pounds of
13,385.7 million pounds of producer
milk pooled.
The proponent cooperatives’ witness
noted that milk not needed for fluid
uses in the Appalachian order is
primarily used in Class II and Class IV
while milk not needed for fluid uses in
the Southeast order is primarily used in
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Class III. For 2003, the witness noted
that non-fluid milk utilization for the
Appalachian order was 14.41 percent
Class II, 7.11 percent Class III, and 8.12
percent Class IV, while the non-fluid
milk utilization for the Southeast order
was 9.97 percent Class II, 17.79 percent
Class III, and 6.78 percent Class IV. The
witness stressed that these differing uses
of milk result in different blend prices
between the Appalachian and Southeast
orders which leads to disorderly
marketing conditions. The witness
emphasized that differences in blend
prices between the two orders is largely
due to significant differences in uses
and prices in the manufacturing classes
and is not necessarily due to significant
differences in Class I milk utilization.
The witness explained that SMA in
April 2002 began the common pooling
of the costs and returns to supply the
customers of member cooperatives in
the separate orders in an effort to
alleviate disruptive blend price
differences. The witness testified that
while this procedure has resolved some
blend price differences, their procedure
does not result in removing inequitable
blend prices for all producer milk
pooled on the separate orders.
Regarding the commonality of
cooperative associations in the two
marketing areas, the proponent
cooperatives’ witness stated that
cooperative membership is an
indication of market association and
provides support for the consolidation
of marketing areas. The witness noted
that the six SMA member cooperatives
accounted for approximately 734
million pounds of producer milk during
November 2003, which represents about
67 percent of the total producer milk
that would be pooled on the proposed
Southeast order. Also, the witness stated
these cooperatives market milk of other
cooperatives whose member producers’
milk would be pooled on the proposed
Southeast order. Using November 2003,
the witness stated approximately 871
million pounds or 79 percent of the
producer milk pooled under the
proposed Southeast order would be
represented by these proponent
cooperatives.
The witness for the proponent
cooperatives pointed out that the
regulatory provisions of the
Appalachian and Southeast orders are
similar in most respects except for the
qualification standards for producer
milk and a producer. While not a
Federal milk order regulatory provision,
the proponent witness stated that the
common handling of cost and returns
for milk that would be pooled on the
proposed merged order recognized
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similar marketing conditions within the
proposed order marketing area.
The proponent cooperative witness
testified that the proposed merged order
should retain the Appalachian order
pool plant provisions. The witness
recommended adopting provisions that
would allow the pooling of a supply
plant operated by a cooperative
association that is located outside the
marketing area but within the State of
Virginia. The witness stated that the
proposed merged order should include
the Appalachian order ‘‘split’’ pool
plant provision which would continue
to provide for defining that portion of a
pool plant designated as a ‘‘nonpool
plant’’ that is physically separate and
operates separately from the pool
portion of such plant.
The proponent cooperatives’ witness
stated that lock-in provisions be
included in the proposed merged order.
According to the witness, distributing
plants in the Southeastern markets have
been ‘‘locked in’’ or fully regulated as
pool plants under the order in which
they are physically located since the
mid-1980s. The witness testified that
unit pooling distributing plants on the
basis of their physical location should
be retained in the merged order. The
witness noted that the Appalachian and
Southeast orders currently provide that
two or more plants operated by the same
handler that are located within the
marketing area may qualify for pool
status as a unit by meeting the in-area
Class I route disposition standards
specified for pool distributing plants.
The witness for the proponent
cooperatives explained that lock-in
provisions help to preserve the viability
of capital investments in pool
distributing plants. The witness
indicated that lock-in provisions in the
Southeast and Appalachian orders
adequately provide for regulatory
stability for pool plants on the edge of
a market area that may shift regulatory
status between two orders due to
changes in route disposition patterns.
The proponent cooperatives’ witness
recommended changing the ‘‘touch
base’’ requirement of the producer milk
provision from a ‘‘days’’ production
standard to a ‘‘percentage’’ production
standard. This change, the witness
stated, will accommodate pooling the
milk of large producers who ship
multiple loads of milk per day. The
witness proposed that individual
producers deliver 15 percent of their
monthly milk production (equivalent to
approximately 4.5 days of milk
production) to a pool plant during
January through June and 33 percent
(equivalent to about 10 days of milk
production) of their monthly milk
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production during the months of July
through December. The witness stated
that the 33 percent production standard
is a reasonable minimum requirement
for establishing a producer’s association
with the market during the short
production months of July through
December. Under their proposal, the
milk of a dairy farmer would be eligible
for diversion to a nonpool plant the first
day of the month during which the milk
of such dairy farmer meets the order’s
touch base requirements.
The proponent cooperatives’ witness
indicated that their proposal contains
current Southeast order language that
limits the total amount of producer milk
that may be diverted by a pool plant
operator or cooperative association to 33
percent during the months of July
through December and 50 percent
during January through June.
The proponent cooperatives’ witness
proposed that the reserve balances of
the marketing services, administrative
expense, producer-settlement funds,
and the transportation credit balancing
funds that have accrued in the
individual Appalachian and Southeast
orders, be merged or combined in their
entirety if the proposed merged order is
adopted. The witness explained that the
handlers and producers servicing the
milk needs of the individual orders
would continue to furnish the milk
needs of the proposed marketing area.
According to the proponent
cooperatives’ witness, it would be
appropriate to combine the reserve
balances of the orders’ marketing service
funds since marketing service programs
for producers would continue under the
proposed order. In regards to the
administrative expense funds, the
witness stated that it would be equitable
and more efficient to combine the
remaining administrative funds
accumulated under the individual
orders. In addition, the witness
indicated that this would enable the
producer-settlement funds and the
transportation credit funds of the
proposed merged order to continue
without interruption.
Witnesses for Maryland & Virginia
Milk Producers Cooperative, Inc.
(MD&VA), Arkansas Dairy Cooperative,
Inc. (ADC), Lone Star Milk Producers,
Inc. (Lone Star), and Dairymen’s
Marketing Cooperative, Inc. (DMC),
testified in support of consolidating the
current Appalachian and Southeast milk
orders into a single milk order.
According to witnesses, MD&VA is
comprised of 1,450 to 1,500 dairy
farmers, ADC has 160 member dairy
farmers, Lone Star is comprised of about
160 member dairy farmers, and DMC is
comprised of 168 member dairy farmers.
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The witnesses indicated that all of the
cooperatives are members of SMA and
that the milk of their dairy farmer
members is shipped to plants regulated
by the Appalachian or Southeast orders.
The MD&VA witness asserted that the
consolidation of the current
Appalachian and Southeast orders is
necessary due to changes in the
marketing structure (i.e., milk
production and processing sectors) in
the southeastern United States. The
witness was of the opinion that the area
covered by the two current orders is
essentially a single market and that all
of the producers delivering milk to the
market should share a common Federal
order blend price.
The witnesses for MD&VA, ADC,
Lone Star, and DMC stated the producer
milk requirements under the current
Appalachian and Southeast Orders
make it difficult to ensure the pooling
of milk on the orders. The witnesses
contended a merger of the Appalachian
and Southeast orders would enhance
market equity, allow for increased
efficiencies in supplying a deficit milk
region, and eliminate the disruptive and
disorderly marketing conditions that
currently exist in the Appalachian and
Southeast orders by eliminating blend
price differences.
Witnesses representing Georgia Milk
Producers, Inc. (GMP), testified in
opposition to the merger as proposed in
Proposals 1 and 2. The witness was of
the opinion that USDA had made a
mistake in 2000 when the western part
of the current Southeast order, which
had a lower Class I utilization, was
added to the Southeast order which had
a higher Class I utilization.
Other testimony presented on behalf
of GMP, and relying on 1997 data,
indicated that milk production in
Georgia fell short of Georgia’s fluid milk
demand by about 122 million pounds as
compared to only 4 to 11 million pound
supply shortfalls in the other states
included in the proposed merged order
area. The witness stated that the
widening supply-demand gap will
accelerate as population increases and
milk production declines in Georgia.
The GMP witness stated that: ‘‘Based on
the decline in production in the region
compared to the growth in demand,
USDA has not sufficiently considered
the needs of the dairy farmers in the
states covered by the Order.’’ According
to the witness, GMP dairy farmers have
lost income each time the Southeast
Federal Order has been expanded.
The GMP witness testified that a
rejection of the proposed merged order
together with the creation of a new
Mississippi Valley Order, as offered by
Proposal 5, would be the first step to
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help rectify the mistake made in Federal
milk order reform. The witness
supported raising the utilization in the
most deficit areas of the Southeastern
States by creating a Mississippi Valley
order and combining the high
utilization areas of the remainder of
Order 7 into a new smaller Southeast
Order.
The GMP witness asserted that
historically, the larger the marketing
area, the higher the balancing costs in a
deficit market. The witness further
asserted that transportation credits shift
part of that cost to the entire market
rather than to the dairy farmers in the
order who are members of cooperatives.
The witness testified that transportation
credits unintentionally encourage the
importation of milk rather than
encourage increased production of local
milk.
A witness representing the Kroger
Company (Kroger) testified in support of
the proposed merger of the Appalachian
and Southeast orders. According to the
witness, Kroger owns and operates
Winchester Farms Dairy, in Winchester,
Kentucky, and Westover Dairy, in
Lynchburg, Virginia. The witness stated
that both plants are pool distributing
plants regulated on the Appalachian
Federal milk order. The witness stated
that Kroger owns and operates Heritage
Farms Dairy in Murfreesboro,
Tennessee, and Centennial Farms Dairy
in Atlanta, Georgia, both fully regulated
distributing plants under the Southeast
milk order.
According to the Kroger witness, their
Winchester, Kentucky, plant was
associated with the Ohio Valley order
(now part of the Mideast order) from
1982 to 1988, with the LouisvilleLexington-Evansville order from 1988
through 1999, and with the Appalachian
order since 2000. The witness indicated
that previous decisions by USDA
adopted pool plant provisions that
allowed their Winchester, Kentucky,
plant to be regulated under the
Appalachian order. According to the
witness, being regulated by the
Appalachian order retains that plants
ability to procure milk with a higher
blend price when compared with the
Mideast order.
The Kroger witness indicated that
with the exception of the Murfeesboro,
Tennessee, plant, which has a minority
supply of milk from independent
producers, all of the Kroger pool
distributing plants are supplied by Dairy
Farmers of America. The witness
indicated that if their Winchester plant
were to again be associated with the
Mideast order, the returns to the milk
supplying cooperative would be
reduced due to the lower Mideast order
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blend price. The witness requested that
the current Appalachian order pool
plant definition be included in the
proposed merged order. This request,
according to the witness, would permit
their plant located in Winchester,
Kentucky, to continue its association
with the proposed merged order rather
than with the Mideast order.
A witness representing Dairy Farmers
of America (DFA) testified that the
proponents do not anticipate any
difficulties from merging of the two
orders or expanding the proposed
merged area to include additional
Virginia counties. According to the
witness, the Virginia State Milk
Commission has been able to
simultaneously operate a producer base
milk pricing program for producers
supplying milk to plants with Class I
sales within the State. The witness
indicated that DFA opposes any change
to the proposed merged order provisions
that may cause conflicts between the
operations of the Virginia State Milk
Commission and the Federal milk
marketing order program.
A witness representing Prairie Farms
testified in opposition to Proposals 1
and 2. The witness indicated that the
fluid milk industry would be better
served by more Federal milk marketing
orders covering smaller areas rather
than fewer Federal milk marketing
orders covering large areas. The witness
indicated that Federal milk order reform
left ‘‘dead zones’’ in the State of Illinois
and Missouri, near St Louis. According
to the witness, this area is not able to
attract a fluid milk supply and
experiences weekly fluid milk deficits.
The Prairie Farms witness indicated
that the low per capita milk production
in Illinois, in combination with
economic incentives to move the milk
produced in Illinois and eastern
Missouri into the Appalachian and
Southeast orders, has caused disorderly
marketing conditions. The witness
indicated that the blend price
differences between the Upper Midwest
order and the Central order are not
sufficient to cover the transportation
cost of moving milk to the ‘‘dead
zones’’. The witness testified that at an
October 31, 2001, meeting, DFA—
Prairie Farms’ major supplier—
indicated that they would no longer be
able to provide supplemental milk
supplies to Prairie Farms due to the lack
of incentives and expenses.
The Prairie Farms witness stated that
today’s dairy environment shows that
the current order system needs to be
reconfigured and inequities fixed
system-wide. The witness asserted that
the consequences for nearby marketing
areas and adjacent orders must be
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29415
considered when revising or merging
orders. The witness indicated that
market efficiency suffers and difficulties
occur in supplying and balancing the
market at all Federal milk order borders.
The witness indicated that the lines
drawn between marketing areas create
unjustified blend price differences,
encourage uneconomic movements of
milk, and result in the inequitable
sharing of Class I proceeds.
A witness representing Dean Foods
testified in opposition to the proposed
merger of the Appalachian and the
Southeast market areas. According to
the witness, more and smaller order
areas create more flexible incentives to
deliver milk to Federal order pool
plants. According to the witness,
relative blend prices determine where
milk is shipped and pooled. According
to the witness the disincentives
associated with increased transportation
costs increase faster than the incentives
from the higher location value of the
merged order blend price. The witness
cited the St. Louis/southern Illinois area
and its chronic milk deficit as a prime
example of these phenomena.
Post-hearing briefs addressing
Proposals 1 and 2 were submitted by
SMA, Dean Foods, and Prairie Farms.
The proponent cooperatives for the
proposed order merger, submitted a
post-hearing brief reiterating their
support for the merger of the
Appalachian and Southeast orders. The
brief described conditions existing in
the Appalachian and Southeast orders
as disruptive and disorderly, and
asserted that these conditions are
symptoms of a market that has changed
significantly since the orders were
promulgated by Federal order reform,
effective January 1, 2000.
According to the proponent
cooperatives’ brief, a merger of the
existing orders would bring blend price
uniformity, recognize inter-order
competition and integrate Class I sales
within the proposed merged order,
recognize common supply areas within
the proposed merged order, and allow
producer milk to move more freely
between pool plants within the
proposed marketing areas. In addition,
proponents contended it would equalize
the costs of balancing within the
proposed marketing area, erase the
artificial line that separates a common
milk market, and recognize the common
pooling of costs and returns for
producer milk within the proposed
merged order. The brief asserts that no
additional parties would become
regulated as a result of the proposed
merged order. According to the
proponent cooperatives’ brief, other
options that forestall a complete merger
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are inadequate to correct the present
disruptive and disorderly conditions in
the separate orders.
Opposition to proposal 1 was
reiterated by Dean Foods and Prairie
Farms in a joint post-hearing brief. The
brief suggested that blend price
differences between orders cause milk
to move to where it is most needed. The
Dean Foods and Prairie Farms stated
that without blend price differences
milk movements between and within
marketing areas are impaired. The
opponents brief suggested a national
hearing in order to consider
simultaneously all marketing regions
because the results of one proceeding
directly affects other regions. The brief
stated that combining the Appalachian
and Southeast marketing areas was
considered but was not adopted under
Federal milk order reform.
The Dean Foods and Prairie Farms
joint brief stated that market
administrator data demonstrates that
moving milk to where it is needed
through blend price differences
effectively moves milk from the west to
the east for the Southeast marketing area
and from north to south for the
Appalachian marketing area. The brief
offered the St. Louis area as an example
of blend price differences that are
sometimes too small to cover additional
costs of transporting milk to major
metropolitan area for fluid use. The
brief indicated that similar problems
could result elsewhere if the two orders
are merged.
In their joint brief, Dean Foods and
Prairie Farms suggested that although a
majority of dairy market participants
may favor a merger, it is important to
consider the minority opinion. The brief
also requested the inclusion of the
Kentucky counties of Ballard, Calloway,
Carlisle, Fulton, Graves, Hickman,
Marshall, and McCracken in the
Southeast marketing area if Proposal 1
is denied and Proposal 5 is adopted.
Dean Foods and Prairie Farms’ joint
brief contended that the proposal to
merger the Appalachian and Southeast
orders brings forth a significant policy
and legal question the Department must
address prior to issuing a decision on
the merits of the proposal. The proposed
merger, if adopted, would cause the
number of Federal orders to fall to
below the minimum number of 10
required by Congress in the 1996 Farm
Bill, they stated.
A written statement submitted on
behalf of LuVel Dairy Products, Inc.,
requested that the administrative
requirements of the producer-settlement
fund be modified to extend the time
period in which payments to the fund
are due by one full business day and to
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allow payments due to the fund to be
submitted overnight instead of through
the electronic wiring of funds. However,
this was not a noticed proposal and no
evidence or witness was available to
testify regarding this written request.
The 1996 Farm Bill mandated that
Federal milk orders be consolidated to
not less than 10 or more than 14. The
Federal order reform final decision
issued March 12, 1999 and published in
the Federal Register April 2, 1999, (64
FR 16026) meet the requirements set
forth in the 1996 Farm Bill through the
consolidation of the 31 Federal milk
orders into 11 orders. The Agricultural
Marketing Agreement Act of 1937
(AMAA), as amended, provides the
Department the authority to issue and
amend orders. Accordingly, the merger
proposal may be considered by the
Department.
This decision does not recommend
merging the Southeast and Appalachian
marketing areas. Record evidence of this
proceeding does not substantiate the
need for merging these two separate
marketing order areas. Overlap of Class
I route disposition between the two
orders is relatively unchanged since the
separate orders were created in 2000.
The overlap in milk supply areas for
plants in the Appalachian and
Southeast orders remains minimal and
unchanged since 2000. Blend price
differences and other marketing
conditions of the two orders raised by
the proponents are not significantly
different from conditions existing in
2000. The proponents have not
demonstrated that the current marketing
conditions are disorderly. The
proponents have not made a convincing
case that the current marketing
conditions are disorderly.
The AMAA provides that milk orders
may be issued where the marketing of
milk is in the current of interstate or
foreign commerce or where it directly
burdens, obstructs, or affects interstate
or foreign commerce. Federal milk
orders define the terms under which
handlers in a specified market purchase
milk from dairy farmers. The orders are
designed to promote the orderly
exchange of milk between dairy farmers
(producers) and the first buyers
(handlers) of milk. Record evidence of
this proceeding does not support a
finding that the current Appalachian
and Southeast milk orders are not
achieving the goal of orderly marketing.
In determining whether Federal milk
order marketing areas should be merged,
the Department generally has
considered the extent to which Federal
order markets share common
characteristics such as overlapping sales
and procurement areas, and other
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commonly shared structural
relationships. The most important of
these factors are evidence of
overlapping sales patterns among
handlers of Class I milk and overlapping
milk procurement area. The measures of
association between the Appalachian
and Southeast milk order marketing
areas in terms of overlapping route sales
and milk procurement have not change
significantly since the consolidated
orders became effective in January 2000.
Several criteria were used by the
Department in determining which of the
31 milk order marketing areas exhibited
a sufficient measure of association in
terms of sales, procurement area, and
other structural relationships to warrant
consolidation or mandated by the 1996
Farm Bill into the current 10 milk
marketing areas. These criteria included
overlapping route disposition,
overlapping areas of milk supply,
number of handlers within a market,
natural boundaries, cooperative
associations, common regulatory
provisions, and milk utilization in
common dairy products.
The primary factors during reform
that supported the creation of the
consolidated Appalachian milk order
and the consolidated Southeast milk
order were overlapping route sales and
milk procurement areas between the
marketing areas. The determinations
were based on an analysis of milk sales
and procurement area overlap between
the pre-reform orders using 1997 data.
Specifically, the Federal order reform
final decision issued March 1999, stated
that the primary factors for the
consolidation of the (1) Tennessee
Valley, (2) Louisville-LexingtonEvansville, and the (3) Carolina
marketing areas into the current
Appalachian milk order were
commonality of overlapping route
disposition and milk procurement
between the two marketing areas. The
decision found that there was ‘‘a
stronger relationship between the three
marketing areas involved than between
any one of them and any other
marketing area on the basis of both
criteria.’’ (64 FR 16059)
For the Southeast order, the Federal
order reform final decision stated that
the basis for the adopted Southeast
marketing area which consolidated the
former Southeast marketing area with
additional counties in Arkansas,
Kentucky, and Missouri was
‘‘overlapping route dispositions within
the marketing area to a greater extent
than with other marketing areas.
Procurement of producer milk also
overlaps between the states within the
market.’’ (64 FR 16064)
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Proposals to merge the Appalachian
and Southeast order marketing areas
into a single marketing area were
considered during the Federal order
reform process. Dairy Farmers of
America, Inc., and Carolina-Virginia
Milk Producers Association submitted
comments requesting that the proposed
consolidated Appalachian order
marketing area and the proposed
consolidated Southeast order marketing
area be combined into a single
consolidated Southeast marketing area.
Also, the Kentucky Farm Bureau
Federation requested a single Federal
order consisting of the proposed
consolidated Appalachian and
Southeast marketing areas including all
of the State of Kentucky.
The proponents for merging the two
consolidated marketing areas contended
that common procurement areas
between the orders would result in
different blend prices paid to producers
if the orders were not consolidated. The
Federal order reform final decision
rejected this assertion stating that ‘‘As
discussed in the proposed rule,
consolidating the Carolina and
Tennessee Valley markets with the
Southeast does not represent the most
appropriate consolidation option
because of the minor degree of
overlapping route disposition and
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Jkt 205001
producer milk between these areas.’’
Accordingly, the merger proposals were
not adopted during Federal order
reform.
Record evidence indicates that the
Appalachian and Southeast order
marketing areas share minor and
unchanged commonality in sources of
milk supply, fluid milk route sales, and
market participants (cooperative
associations and handlers). However, as
discussed later in this decision, such
measures of association between the
Appalachian and Southeast orders can
only support a finding to maintain two
separate Federal orders with some
minor modifications.
Overlapping Route Sales and Milk
Supply. Current proponents of merging
the Appalachian and Southeast
marketing areas contend that there is
substantial overlap in route sales and
milk supply areas between the orders.
The movements of packaged fluid milk
between Federal milk order marketing
areas provide evidence that plants from
more than one Federal milk order are in
competition with each other for fluid
milk sales. Overlapping sales patterns
can result in the regulatory shifting of
handlers between orders and tends to
cause disorderly marketing conditions
by the changed price relationships
between competing handlers and
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29417
neighboring dairy farmers. As discussed
later in this decision, there is no
evidence of disorder occurring within
the Appalachian and Southeast order
marketing areas as a result of plants
shifting regulation to other orders.
Overlapping milk supply principally
applies when the major proportions of
a market’s milk is supplied by the same
area. The cost of a handler’s milk is
influenced by the location of the milk
supply which affects other competitive
factors. The common pooling of milk
produced within the same procurement
area facilitates the uniform pricing of
producer milk among dairy farmers.
However, all marketing areas having
overlapping procurement areas do not
warrant consolidation. An area that
supplies a minor proportion of an
adjoining area’s milk needs from minor
proportions of its own total milk supply
and has minimal competition among
handlers in the adjacent marketing area
for fluid sales, supports concluding that
the two marketing areas are clearly
separate and distinct.
Based on record evidence of Federal
milk order data, Table 1 illustrates that
the Appalachian and Southeast milk
orders have experienced no significant
change in overlapping route disposition
or milk procurement since the orders
were consolidated.
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For the 2000 through 2003 period,
route sales by distributing plants
regulated by the Appalachian order into
the Southeast marketing area averaged
about 12 percent, while the route sales
from plants regulated by the Southeast
order into the Appalachian marketing
area averaged about 2 percent. Record
data also indicates that the majority of
the Class I sales by distributing plants
regulated by the Appalachian and
Southeast orders are within each of the
respective orders. For the 4-year period,
Appalachian order handlers accounted
for about 75 percent of the total Class I
sales within the order’s marketing area
and plants regulated by the Southeast
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order accounted for about 85 percent of
the order’s total Class I sales.
Of the total producer milk pooled on
the Appalachian order, the amount of
producer milk produced in the
Southeast marketing area decreased
from 8.5 percent in 2000 to 4.3 percent
in 2003. The milk produced in the
Appalachian marketing area that was
pooled on the Southeast order
accounted for about 3.2 percent of the
total producer milk pooled on the
Appalachian order for the same 4-year
period.
In summary, the Table 1 data
illustrates that route sales from
Appalachian order handlers into the
Southeast marketing area increased
slightly (1 percentage point) from 2000
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to 2003, while route sales from the
Southeast order regulated plants into
the Appalachian marketing area
remained relatively unchanged for the
4-year period. Likewise, the data in
Table 1 shows that producer milk
pooled on the Appalachian order that
originated from the Southeast marketing
area declined each year since 2000,
while the producer milk pooled on the
Southeast order that originated from the
Appalachian marketing area has
remained unchanged since the orders
were consolidated in January 2000.
Table 2, which is based on Federal
milk order record data, further details
the source of producer milk pooled on
the Appalachian and Southeast orders.
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The Table 2 data illustrates that the
share of total producer milk pooled on
the Appalachian order produced within
the marketing area during 2000 through
2003 has declined from about 51
percent to about 45 percent. The amount
of producer milk produced in the
Southeast marketing area as a share of
the total amount of producer milk
pooled on the Appalachian order also
has declined from 8.5 percent in 2000
to 4.3 percent in 2003. At the same time,
the amount of producer milk produced
in the Mideast marketing area that was
pooled on the Appalachian order
increased from 9.1 percent in 2000 to
19.2 percent in 2003.
During 2000 through 2003, the
Northeast, Southeast, and Mideast
marketing areas accounted for about 27
percent of the total producer milk
pooled on the Appalachian order. Of the
total producer milk pooled on the
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Appalachian order that was produced
outside the Appalachian marketing area
during this period, 12.7 percent was
produced in the Southeast marketing
area and 12.8 percent in the Northeast
marketing area, and 26 percent in the
Mideast marketing area. In addition,
record data indicates that approximately
half of the pooled milk on the
Appalachian order is produced in
counties within the marketing area and
20 percent to 25 percent of the total
pooled milk is supplied by Federally
unregulated areas, mainly from counties
in the State of Virginia, Pennsylvania
and New York.
For the 4-year period of 2000 through
2003, record data reveals the share of
the total Southeast order producer milk
produced within the marketing area
declined from about 67 percent in 2000
to about 58 percent in 2003. However,
this decline was not supplied by
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29419
producer milk that was produced in the
Appalachian marketing area which
remained relatively unchanged at about
3 percent from 2000 through 2003.
Record data reveals that the
supplemental milk for the Southeast
order is produced primarily in the
Central and Southwest marketing areas.
Specifically, the share of producer milk
produced in the Central marketing area
that was pooled on the Southeast order
increased from 8.9 percent in 2000 to
14.2 percent in 2003. In addition,
producer milk produced in the
Southwest marketing area that was
pooled on the Southeast order was
about 17 percent in 2000, increased to
about 22 percent in 2002, and declined
to about 17 percent in 2003.
The record data clearly reveals the
degree of overlap in milk supply
between the Appalachian and Southeast
milk order marketing areas has
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decreased over the 4-year period since
Federal order reform while the degree of
overlap between the Appalachian and
Mideast orders has increased each year.
The data further reveals that the primary
out-of-area sources of supplemental
milk for the Appalachian order
marketing area are the Northeast and
Mideast regions. In contrast, the primary
out-of-area sources of milk supply for
the Southeast order marketing area are
the Southwest and Central marketing
areas.
Record data reveals that the minimal
overlap in milk supply areas that exists
between the Appalachian and Southeast
milk order marketing areas is primarily
concentrated along the Tennessee and
Kentucky borders. Such overlap is
typical for adjoining marketing areas.
The Federal order reform final decision
addressed the issue of overlapping milk
supply areas among adjacent orders by
stating that ‘‘an area that supplies a
minor proportion of an adjoining area’s
milk supply with a minor proportion of
its own total milk production while
handlers located in the area are engaged
in minimal competition with handlers
located in the adjoining area likely does
not have a strong enough association
with the adjoining area to require
consolidation. For a number of the
consolidated areas it would be very
difficult, if not impossible, to find a
boundary across which significant
quantities of milk are not procured for
other marketing areas.’’ (64 FR 16045)
Accordingly, the overlap existing
between the Appalachian and Southeast
milk order marketing areas does not
warrant an order merger.
Based on the record data, this
decision finds that the overlap in route
sales and milk procurement areas
between the Appalachian and Southeast
milk order marketing areas does not
support merging the two orders.
Milk Utilization. During 2000 through
2003, the 4-year weighted average Class
I utilizations for the Appalachian and
Southeast orders were 66.9 percent and
63.1 percent, respectively. The level of
Class I utilization is a factor considered
in determining whether orders should
be merged but does not form the basis
for adopting a merger because it is a
function of how much milk is pooled on
an order.
From 2000 through 2004, the nonClass I use of milk (Class II, Class III,
and Class IV) of the Appalachian and
Southeast marketing areas have been
different. During this 5-year period,
Appalachian order Class II, Class III and
Class IV utilization rates averaged 14.5
percent, 7.30 percent, and 10.1 percent,
respectively. For the same period, the
Class II, Class III, and Class IV
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utilization rates for the Southeast order
averaged 10.8 percent, 17.3 percent, and
8.5 percent, respectively. This data
illustrates that the Appalachian
marketing area is balanced primarily by
Class II and Class IV while in the
Southeast marketing area is balanced by
Class II and Class III.
Blend Prices. Proponent cooperatives
contend that the differences in blend
prices between the Appalachian and
Southeast milk orders result in
disruptive marketing conditions. The
blend price of an order is a function of
the utilization of milk in the respective
classes (Class I, Class II, Class III, and
Class IV) at the corresponding class
prices. The blend prices for the
Appalachian and Southeast order have
differed due to the Orders’ different
class utilization of milk. The magnitude
of the blend price differences is
primarily attributed to the differences
between the class prices since the
Appalachian marketing area is mainly
balanced by Class II and Class IV and
the Southeast marketing area by Class II
and Class III. The blend price difference
further illustrates that the Appalachian
and Southeast milk orders have separate
and distinct market characteristics.
For the 5-year period of 2000 to 2004,
the annual average blend price of the
Appalachian order has been higher than
that of the Southeast order blend price.
This is in part due to the Appalachian
order having a greater percentage of
milk utilized in Class I compared to the
Southeast order over the past five years.
The range of the blend price differences
for the Appalachian and Southeast
orders is mainly due to differences in
the Class III and Class IV prices (i.e., the
‘‘balancing’’ class of milk). When the
Class III price goes up relative to the
Class IV price, the blend price
difference between the two orders
narrows due to the predominance of
milk utilized in Class III among the nonClass I uses in the Southeast marketing
area.
Blend price differences between the
Appalachian and Southeast orders have
narrowed since the orders were
consolidated in 2000. The differences in
the weighted average blend prices for
the two orders was $0.36 per cwt in
2000, $0.24 per cwt in 2001, $0.21 per
cwt in 2002, $0.09 per cwt in 2003, and
$0.08 per cwt in 2004. Over the 2000 to
2004 period, the Appalachian order
blend price exceeded the Southeast
order blend price by an average of $0.20
per cwt.
A 1995 final decision that
consolidated five former Southeastern
orders (Georgia, Alabama-West Florida,
New Orleans-Mississippi, Greater
Louisiana, and Central Arkansas) with
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unregulated counties of four states to
form the Southeast order addressed the
issue of blend price differences among
orders (60 FR 25014). The decision
stated that blend price differences
between orders may be caused by a
number of factors including order
provisions, institutional factors, the
location of surplus milk and differences
in class prices. The decision concluded
that the five separate orders were
encouraging plants to shift regulation
among the orders which resulted in
disorderly marketing conditions as
producers and handler inequity greatly
increased.
The current Southeast and
Appalachian orders do not experience
disorderly marketing conditions as a
result of plants shifting regulation
between orders. This may be attributed
to the current lock-in and unit pooling
provisions contained in the
Appalachian and Southeast orders’
pooling provisions. The lock-in
provisions provide that a plant located
within a marketing area that meets the
minimum performance standards of the
order will be regulated by that order
even if the majority of its sales occur in
another marketing area. Also, the unit
pooling provisions allow two or more
plants located in the marketing area and
operated by the same handler to qualify
for pool status as a unit by meeting the
order’s total and in-area route
disposition standards as if they were a
single distributing plant.
A plant shifting regulation to an order
with a lower blend price could
jeopardize the plant’s ability to maintain
a milk supply. Current Appalachian and
Southeast order provisions allow a plant
that meets the performance standards of
the order and is physically located
within the order marketing area to be
regulated by the order even if the
majority of its sales are in another
marketing area. The provisions were
adopted into the southeastern orders
and retained in the consolidated
Appalachian and Southeast orders to
allow plants that are associated with the
market and are servicing the market’s
fluid needs to be regulated under the
order in which they are physically
located.
If these provisions were not present in
the Appalachian and Southeast orders,
then plants could shift regulation
between orders because of blend price
differences which could cause
disorderly marketing conditions to
occur. Since record data indicates that
the Appalachian and Southeast orders’
blend price differences are continuing to
decrease and there are provisions that
prevent plants from shifting regulation
among orders, this decision finds that
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the blend price differences between the
two orders do not form a contributing
basis for merging the two marketing
areas.
An analysis of the record data reveals
that the proposed order merger would
likely lower the blend price paid to
dairy farmers of the Appalachian milk
order and increase the blend price paid
to dairy farmers of the Southeast order.
The gains to Southeast order dairy
farmers would be offset by losses to
Appalachian order dairy farmers by a
similar magnitude.
If the two orders are merged and
assuming no significant depooling in
the Federal order system, it is projected
that for the period of 2005 through 2009
the blend price paid to dairy farmers of
the current Appalachian order would be
reduced by about $0.07 per cwt on
average, while the blend price paid to
dairy farmers of the current Southeast
order would be increased by $0.07 per
cwt on average. The $0.07 per cwt
decline in the current Appalachian
order blend price would cause average
order pool receipts to decline by about
11 million pounds and average order
pool revenues to fall by $6.6 million.
For the current Southeast order, the
$0.07 per cwt blend price increase
would increase average order pool
receipts by an average of 11 million
pounds, resulting in an average gross
pool revenue increase of $6.5 million
per year.
Record testimony by proponent
cooperatives indicates that SMA has,
through its pooling of costs and returns,
reduced their pay price differences to
their member producers. Thus, a merger
of the Appalachian and Southeast
orders would merely increase the blend
price for Southeast order nonmember
producers while reducing the blend
price received by Appalachian order
nonmember producers. In effect, while
benefiting certain producers, the
proposed merged order would
negatively affect certain other dairy
farmers.
Based on this analysis, the absence of
disorderly marketing conditions,
together with the minimal and
unchanged overlap between the
Appalachian and Southeast orders in
Class I sales and milk procurement area,
the two orders should not be merged.
Cooperative Associations. Record
evidence clearly demonstrates that there
is a strong cooperative association
commonality between the Appalachian
and Southeast order marketing areas.
During December 2003, there were a
total of 14 cooperatives marketing the
milk of members on the Appalachian
and Southeast orders and 9 of these
cooperatives marketed milk on both
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orders. A number of these cooperatives
are members of SMA and others
cooperatives have the milk of their
members that is pooled on the
Appalachian and Southeast orders
marketed by SMA.
The evidence indicates that
proponent cooperatives market the
majority of the milk pooled on the
Appalachian and Southeast orders. For
example, for December 2003, proponent
cooperatives marketed 62.23 percent of
the total producer milk pooled on the
Appalachian order and 69.68 percent of
the total producer milk pooled on the
Southeast order. While commonality of
cooperative associations can be
significant it is not a primary criteria
used to determine whether orders
should be merged.
The record indicates that the
proposed merger could likely provide
some administrative relief to SMA in
marketing the milk of their cooperative
members. However, this outcome is at
the expense of independent dairy
farmers who are currently associated
with the Appalachian order.
Market and Structural Changes.
Record evidence indicates that there
have been several market and structural
changes in the Southeast and
Appalachian markets since the Federal
Order Reform process began in 1996 and
the implementation of the consolidated
orders in January 2000. These changes
include fewer and larger producers and
producer organizations, handler
consolidations, and other plant
ownership changes.
From January 2000 through December
2003, the number of dairy farmers
pooled on the Appalachian and
Southeast milk orders decreased. For
the Southeast, the decline was 13.6
percent from 4,213 to 3,658, and the
number of dairy farmers pooled on the
Appalachian order decrease by 15.6
percent from 4,974 to 4,200. Milk
production in the Appalachian and
Southeast marketing areas has decreased
since the Federal orders were
consolidated. This decrease in milk
production has caused additional
supplemental milk to be imported into
these deficit milk production markets.
The record reveals that producer
organizations associated with the
Appalachian and Southeast order
marketing areas changed since the
Federal order reform process. In 1996,
there were 14 cooperative associations
marketing the milk of their members on
what is now the Appalachian order and
nine Southeast order cooperatives.
During December 2003, the number of
cooperative associations marketing
members’ milk on the Appalachian and
Southeast orders was 12 and 11,
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respectively. In 2002, five cooperative
associations formed SMA, which
markets the majority of the raw milk
supplied to plants regulated by the
Appalachian and Southeast orders.
The number of pool distributing
plants on the Appalachian and
Southeast orders for 1996 was 29 and
36, respectively. For December 2003 the
number of pool distributing plants for
the orders was 24 and 27, respectively.
The plant changes that have occurred
include ownership changes, new plant
openings, as well as plant closings.
Taken singularly or as a whole, the
structural changes that have occurred
from 1996 to present have had no
significant impact on overlapping route
disposition and overlapping
procurement patterns of the
Appalachian and Southeast orders.
Other order provisions. Proponent
cooperatives’ proposal to combine the
balances of the Producer Settlement
Funds, the Transportation Credit
Balancing Funds, the Administrative
Assessment Funds, and the Marketing
Service Funds of the Appalachian and
Southeast milk orders for the proposed
merged order is not adopted in this
decision. The proposal is moot since
this decision does not recommend
merging the two orders.
Proponent cooperatives offered order
provisions for inclusion in the proposed
merged order. These recommendations
included adopting for the proposed
merged order provisions that currently
are included in the Appalachian order
and/or the Southeast order. The
proponent cooperatives recommended
that the proposed merged order include
pool plant provisions currently in the
Appalachian order, and proposed the
‘‘touch-base’’ requirement of the
producer milk provisions include a
‘‘percentage’’ production standard
instead of a ‘‘days’’ production
standard. Since this decision does not
recommend adopting the proposal to
merge the Appalachian and Southeast
marketing areas, the recommendations
concerning order provisions for the
proposed merged order are moot.
The proponent cooperatives requested
that the proposed merged order contain
transportation credit provisions
currently applicable to the Appalachian
and Southeast milk orders, with certain
modifications. The proponent
cooperatives requested the
transportation credit provisions be
modified to increase the maximum rate
of assessment to $0.10 per cwt, change
the months a producer’s milk is not
allowed to be associated with the
market for such producer to be eligible
for transportation credits, and provide
the Market Administrator the authority
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to adjust the 50-percent production
eligibility standard. They also supported
the proposed changes for the individual
orders if their order merger proposal
was not adopted.
Proponent cooperatives contended
that by adopting transportation credits
provisions in the Appalachian and
Southeast orders the Secretary
established the inextricable and
common supply relationship between
the orders. The proponents state that the
proposed merger simply extends that
recognition to provide common uniform
prices and terms of trade for all dairy
farmers delivering milk to the market,
and a common set of producer
qualification requirements.
This decision finds that the inclusion
of transportation credit provisions in the
Appalachian and Southeast orders is not
a basis for merging the two orders. Such
provisions were incorporated and
established in the orders based on the
prevailing marketing conditions of each
individual order. Also, record indicates
that the orders’ transportation credit
balancing funds have functioned
differently since 2000 with respect to
the assessment rates at which handlers
made payments and the payments from
the orders’ transportation credit
balancing fund for each year since 2001.
The Appalachian order waived the
collection of assessments at least two
months of each year from 2001 through
2003. The Southeast order, while
collecting assessments at the maximum
rate of $0.07 per cwt, has prorated
payments from the fund each year since
2001.
As discussed later in this decision,
proposed amendments to the
transportation credit provision of the
Appalachian and Southeast orders are
recommended for adoption. The
proposed amendments are warranted
due to the declining milk production
within the Appalachian and Southeast
marketing areas and the anticipated
growing need of importing milk
produced outside the marketing areas to
supply the fluid needs of the markets.
1b. Expansion of the Appalachian
Marketing Area
While the proposal for merging the
Appalachian and Southeast milk
marketing area is not recommended for
adoption, this decision recommends
expanding the current boundaries of the
Appalachian milk marketing area to
include certain unregulated counties
and cities in the State of Virginia.
Expansion of the marketing area
adjoining the Appalachian marketing
area was contained in the proposal
published in the hearing notice as
Proposal 3. The proposal would have
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expanded the proposed merged order to
included 25 currently unregulated
counties and 14 currently unregulated
cities in the State of Virginia. Similarly,
a proposal published in the notice of
hearing as Proposal 4 sought the
expansion of the marketing area by
adding an area adjoining the
Appalachian marketing area that
includes two unregulated cities and two
unregulated counties in State of
Virginia. Proposal 3, which also was
supported by proponents of Proposal 4,
is adopted.
Proponent cooperatives of Proposal 3
offered that the merger of the
Appalachian and Southeast marketing
area be expanded to include the Virginia
counties of Allegheny, Amherst,
Augusta, Bathe, Bedford, Bland,
Botetourt, Campbell, Carroll, Craig,
Floyd, Franklin, Giles, Grayson, Henry,
Highland, Montgomery, Patrick,
Pittsylvania, Pulaski, Roanoke,
Rockbridge, Rockingham, Smyth, and
Wythe) and Virginia cities of Bedford,
Buena Vista, Clinton Forge, Covington,
Danville, Galax, Harrisonburg,
Lexington, Lynchburg, Martinsville,
Radford, Roanoke, Salem and Staunton.
The proponent cooperatives’ witness
testified that the addition of the 25
counties and the 14 cities would
properly change the regulatory status of
a Dean Foods’ Morningstar Foods plant
located at Mount Crawford, Virginia,
from the Northeast order to the
Appalachian order. Also, the witness
stated the proposed expansion would
have the effect of fully and continuously
regulating under the Appalachian order
two fluid milk distributing plants (the
Kroger Company’s Westover Dairy
plant, located in Lynchburg, Virginia,
and the National Dairy Holdings’ Valley
Rich Dairy plant, located in Roanoke,
Virginia) under the proposed merged
order.
The witness said the Dean Foods
Company’s Mount Crawford plant
alternates between partially regulated
and fully regulated status under the
Northeast milk order. According to the
witness, in order for the plant to procure
an adequate supply of milk, producers
delivering to it must receive a blend
price comparable with the blend price
generated under the proposed merged
order, if adopted.
The proponent cooperatives’ witness
stated that the milk supply located near
Dean Foods’ Mount Crawford, Virginia,
plant is an attractive source of supply
for plants that are fully regulated by the
Appalachian order that are located in
southern Virginia, North Carolina,
South Carolina, and eastern Tennessee.
The witness indicated that the impact of
this proposal on the Virginia State Milk
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Commission and Virginia base-holder
producers would be insignificant. The
witness was of the opinion that, if there
were any impact on Virginia baseholders producers, it would be
positive—reflecting the higher blend
price at Mount Crawford, Virginia, for
the plants under the proposed merged
order versus the Northeast order.
The proponent cooperatives
submitted a post-hearing brief
supporting the expansion of the
proposed merged order area to include
the additional 25 counties and 14 cities
in Virginia.
A witness representing the Kroger
Company (Kroger) testified in support of
Proposal 4 to expand the proposed
merged order to include two currently
unregulated counties (Campbell and
Pittsylvania), and two currently
unregulated cities (Lynchburg and
Danville) in the State of Virginia. The
witness stated that Kroger owns and
operates four pool distributing plants
associated with the Southeast and
Appalachian milk orders, including
Westover Dairy located in Lynchburg,
Virginia. The witness also testified in
support of adopting the current
Appalachian order pool plant
definition.
According to the Kroger witness, the
Appalachian order pool distributing
plant provisions require that at least 25
percent of a plant’s total route
disposition must be to outlets within the
marketing area. This requirement,
explained the witness, has restricted
Kroger’s ability to expand its Class I
sales into areas outside the Appalachian
marketing area, including the area
directly associated with the plant’s
physical location (Lynchburg, Virginia).
The Kroger witness noted that
Westover Dairy has been a fully
regulated plant on the Appalachian
order since January 2000, and prior to
reform, the plant was regulated on the
Carolina order—one of the former orders
combined to form the Appalachian
order. According to the Kroger witness,
the total in-area route disposition
standard increased from 15 percent to
25 percent when the consolidated and
reformed Appalachian order became
effective in January 2000. This change,
the witness contended, has created an
undue hardship on Westover Dairy and
has force it to relinquish sales in areas
outside of the Appalachian market to
maintain its pool status under the order.
The witness concluded by stating that
Kroger prefers Proposal 3—the larger
expansion—which would not only
expand the order area to include their
plant located at Lynchburg, Virginia, but
would allow a further expansion of
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Class I sales into other surrounding
areas.
The witnesses for MD&VA, ADC,
Lone Star, and DMC testified in support
of Proposal 3 to expand the proposed
Southeast milk order area to include
certain unregulated counties and cities
in the State of Virginia as proposed by
the proponent cooperatives. The
witnesses stated that the cooperatives
were not opposed to the expansion of
the proposed Southeast milk marketing
area into the smaller territory in the
State of Virginia as proposed by Kroger
but stated the larger expanded area in
Proposal 3 was preferable.
The MD&VA witness explained that
some of the its member producers are
located in the proposed expanded area
and that the cooperative delivers the
milk of producers holding Virginia Milk
Commission base to plants fully
regulated under the Appalachian milk
order. According to the witness, the
milk of MD&VA member producers is
marketed to Dean Foods’ Morningstar
Foods plant located in Mount Crawford,
Virginia, which would become a pool
distributing plant if the proposed
merged order and the expansion to
Virginia counties and cities are adopted.
Witness appearing on behalf of Dean
Foods and Prairie Farms stated they
were not opposed to Proposals 3 and 4.
Thus, there was no opposition to the
adoption of these proposals.
This decision recommends adopting
proposed amendments to the
Appalachian order that would expand
the marketing area to include 25
currently unregulated counties and 14
cities in the State of Virginia. The
proposed amendments would cause the
full and continuous regulation under
the Appalachian order of three fluid
milk distributing plants, one of which
has been shifting regulatory status under
the Northeast order. The plants are
located in Lynchburg, Virginia,
Roanoke, Virginia, and Mount,
Crawford, Virginia. Because of
Appalachian order’s lock-in provision,
these plants, which would be physically
located within the Appalachian
marketing area, would continue to be
regulated under the Appalachian order
even if the majority of their sales are in
another Federal order marketing area.
The proposed expansion would
continue the regulation of two fluid
milk distributing plants (Kroger’s
Westover Dairy plant, Lynchburg,
Virginia, and National Dairy Holdings’
Valley Rich Dairy plant, Roanoke,
Virginia) under the Appalachian order.
The proposed expansion also would
shift the regulation of the Dean Foods’
Morningstar Foods plant, Mount
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Crawford, Virginia, from the Northeast
order to the Appalachian order.
The Kroger’s Westover Dairy plant has
been regulated by the Appalachian
order since the order was consolidated
in January 2000. Current Appalachian
order pool plant provisions require that
at least 25 percent of a distributing
plant’s total Class I sales be to outlets
within the marketing area. Prior to the
reform of Federal milk orders, the
former orders that were combined into
the Appalachian order contained a 15
percent in-area route disposition
standard for pool distributing plants.
Record evidence indicates that the
current in-area Class I route sales
standard likely is limiting the growth
potential of Kroger’s Westover Dairy
plant, located in Lynchburg, Virginia. It
is not the intent of Federal milk orders
to inhibit the growth of handlers.
Federal orders are designed to provide
for the orderly exchange of milk from
the dairy farmer to the first buyer
(handler). The orders also provide
minimum performance standards to
ensure that the fluid needs of the market
are satisfied. Accordingly, the adoption
of the expansion proposal should ensure
that Kroger’s Westover Dairy plant is
able to maintain a milk supply in
competition with nearby Appalachian
order plants.
In the case of Dean Foods’
Morningstar Foods plant in Mount
Crawford, Virginia, the proposed
amendments would eliminate the
current disruption and disorder caused
by the plant shifting its regulatory status
from fully to partially regulated under
the Northeast order. Such shifting from
fully to partially regulated status under
an order may cause financial harm to
producers supplying that plant.
The record indicates that the Kroger’s
Westover Dairy plant and Dean Foods’
Morningstar plant are supplied by
producers located near the plants and
that the plants compete with other
Appalachian order plants in milk
procurement. This decision finds that
orderly market conditions would be
preserved by the adoption of the
proposed expansion amendments. The
regulation of no other plants should be
affected by the adoption of these
proposed amendments. In addition, the
proposed expansion of the Appalachian
marketing area is not expected to have
a negative impact on the blend price
paid to producers.
1c. Transportation Credits Provisions
The maximum rates of the
transportation credit assessment for the
Appalachian and Southeast orders
should each be increased by 3-cents per
hundredweight. Increasing the
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transportation assessment rates will
tend to minimize the exhaustion of the
transportation credit balancing fund
when the need for importing
supplemental bulk milk from outside of
the marketing areas to meet Class I
needs occurs. Additionally, the Market
Administrators of the orders should be
given the discretionary authority to
increase or decrease the 50 percent
production standard for determining the
milk of a dairy farmer that is eligible for
transportation credits. Such dairy
farmer should not have been a producer
under the order during more than two
of the immediately preceding months of
February through May for the milk of
the dairy farmer to be eligible for receipt
of a transportation credit.
The Appalachian and Southeast
orders each contain a transportation
credit balancing fund from which a
payment is made to partially offset the
cost of moving milk into each marketing
area to meet fluid milk demands. The
fund is the mechanism through which
handlers deposit on a monthly basis
payment at specified rates for eventual
payout as defined by a specified
formula. The orders’ transportation
credit provisions provide payments
typically during the short production
months of July through December to
handlers who incur hauling costs
importing supplemental milk to meet
the fluid demands of the market.
Transportation credit payments are
restricted to bulk milk received from
plants regulated by other Federal orders
or shipped directly from farms of dairy
farmers located outside the marketing
areas and who are not regularly
associated with the market. The handler
payments into the funds are applicable
to the Class I milk of producers who
supply the market throughout the year.
The Market Administrators of the orders
are authorized to adjust payments to
and from the relevant transportation
credit balancing fund.
The transportation credit provisions
of the Appalachian and Southeast
orders differ by the assessment rate at
which handlers make payments to the
transportation credit balancing fund.
The maximum rate of assessment for the
Appalachian order is $0.06 per cwt
while the maximum rate of assessment
for the Southeast order is $0.07 per cwt.
A feature of the proposal for merging
the Appalachian and Southeast orders
was providing for a maximum
transportation assessment rate of 10cents for the proposed Southeast order.
This would essentially represent a 3cent per cwt increase from the current
Southeast order, and a 3.5-cent increase
from the Appalachian order. While
there was no separate proposal for
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increasing the assessment rate for the
transportation credit fund, it was made
clear by the proponents that in the
absence of adopting the proposed
merger an increase in the transportation
credit assessment rate was warranted
and supported for the current orders.
With regard to the transportation
credit issue, the proponent cooperatives’
witness testified that the maximum
transportation credit assessment rate
should be increased to $0.10 per cwt.
According to the witness, the increase is
necessary to eliminate insufficient
funding for transportation credit claims
that would likely have been paid had
sufficient funds been available.
According to the witness, that the
transportation credit rate of $0.07 per
cwt for the current Southeast order has
been at the maximum rate since the
inception of the order, but that
payments from the transportation credit
balancing fund were exhausted in 2001,
2002, and 2003 resulting in a prorating
of dollars from the transportation credit
balancing fund to the amount of
transportation claims submitted for
receipt of the credit. In contrast, the
witness noted, the transportation credit
fund for the Appalachian order has been
sufficiently funded since 2000 thus
enabling the payment of all claims.
The proponent cooperatives’ witness
was of the opinion that the exhaustion
of transportation credit funding in the
Southeast order resulted in inequitable
supplemental milk costs to handlers
between the two orders. The witness
testified that handlers procuring
supplemental milk supplies for the
Appalachian order were reimbursed at
100 percent of their claimed credits
while handlers procuring supplemental
milk supplies for the Southeast order
were reimbursed at approximately 50
percent of their claimed credits.
According to the witness, the unequal
payout between the two orders results
in disorderly marketing conditions
exhibited by inequitable costs for
producer milk among handlers.
Dean Foods and Prairie Farms voiced
opposition to the proponents’ proposed
amendments to increase the maximum
rate of assessments and increase the
amount of milk that would be eligible
for transportation credits. Dean Foods
and Prairie Farms pointed out that the
proposals to incorporate transportation
credit provisions into the Southeastern
orders were strongly opposed by some
fluid milk processors and some dairy
farmers. They noted that the intent and
purpose of transportation credit
provisions was to only pay a portion of
the cost associated with hauling
supplemental milk to the markets to
meet fluid needs.
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In their brief, Dean Foods and Prairie
Farms stated there is no reason to
increase the rate of assessment.
Changing the rate of assessment, they
contended, would effectively change the
system of pricing without considering
the impact on other marketing orders.
In opposition to any change in the
rate of transportation credits, a witness
for Georgia Milk Producers, Inc. (GMP),
testified that increasing the assessment
rate would generate more revenue to be
paid to truck drivers instead of paying
higher prices to local dairy farmers.
According to the witness, the price of
milk paid to local dairy farmers should
be increased rather than subsidizing
additional outlays for transportation
costs.
The GMP witness suggested that
instead of increasing the transportation
credit assessment rate, a financial
incentive should be initiated for dairy
farmers to encourage milk production
during the fall months when fluid milk
demands are highest. According to the
witness, if the incentive plan still does
not cover the local milk production
deficits, only then should the
assessment rate for transportation
credits be increased. The witness was of
the opinion that an incentive plan
encouraging local milk production
would reduce hauling costs because less
milk would be imported into the
Southeast market. The witness also was
of the opinion that a financial incentive
plan would lower balancing costs by
encouraging the movement of milk
supplies located near processing plants.
Current Appalachian and Southeast
order transportation credit provisions
have been a feature of the orders, or
predecessor orders, since 1996. The
need for transportation credits arose
from the consistent need to import milk
from many areas outside of these
marketing areas during certain months
of the year when milk production in the
areas is not sufficient to meet Class I
demands. The transportation credit
provisions provide payments to
handlers to cover some of the costs of
importing supplemental milk supplies
into the Appalachian and Southeast
marketing areas need during the short
production months of July through
December. The provisions also are
designed to limit the ability of
producers who are not normally pooled
on these orders from pooling their milk
on the Appalachian and Southeast
orders during the flush production
months when such milk is not needed
to supply fluid needs.
While Federal milk order reform
made modifications to certain features
of the transportation credit fund
provisions of the Appalachian and
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Southeast orders, the maximum
assessment rate at which payments are
collected was not modified. The current
maximum rate of $0.065 cents per cwt
for the Appalachian order has been
sufficient to meet most of the claims
made by handlers applying for
transportation credit. The record reveals
that since implementation of milk order
reform in January 2000, the market
administrator for the Appalachian order
waived assessing handlers in at least
two months of each year from 2001
through 2003.
For the current Southeast order, the
current maximum transportation credit
rate of $0.07 per cwt has not been
sufficient to cover hauling cost claims
by handlers. As a result, the market
administrator of the Southeast order has
prorated payments from the
transportation credit balancing fund
since 2001.
Even though this decision does not
recommend the merging of the current
Southeast and Appalachian marketing
area, the fundamental purposed of the
transportation credit fund provisions of
the orders are strongly supported by the
proponent cooperatives. This support is
independent of providing for a new and
larger Southeast milk marketing order.
An increase in the maximum
transportation credit assessment rate for
the Appalachian and Southeast orders is
warranted on the basis of declining milk
production within the Appalachian and
Southeast marketing areas. For example,
the final decision of Federal milk order
reform anticipated that the about twothirds of the milk supply for the
Appalachian order would be produced
within the marketing areas, with
supplemental milk supplies from
unregulated area to the north in Virginia
and Pennsylvania (based on 1997 data).
Since implementation of order reform in
January 2000, record evidence reveals
that only 50 percent of the Appalachian
milk supply is produced within the
marketing area. The trend of lower inarea milk production strongly suggests
that the anticipated future needs of
relying on milk supplies from outside
the marketing area will only grow and
that such growth necessarily warrants
an increase in the Appalachian
transportation credit assessment rate.
The Southeast marketing area exhibits
the same trend.
To the extent that assessments are not
needed to meet expected transportation
credit claims, provisions that provide
authority to the market administrator to
set the assessment rate at a level deemed
sufficient or to waive assessments
should be allowed. Additionally, the
transportation credit provisions of the
Appalachian and Southeast orders
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prevent the accumulation of funds
beyond actual handler claims. In this
regard, increasing the transportation
credit rate will not result in an
unwarranted accumulation of funds
beyond what is needed to pay handler
claims.
As part of the proposed merged
marketing areas and orders, the
proponent cooperatives’ witness
proposed that any producer that is
located outside of the marketing area,
would be eligible for transportation
credits if that producer did not pool
more than 50 percent of the producers
farm milk production during the months
of March and April. The witness
testified that the market administrator
should also be given the discretionary
authority to adjust the 50 percent limit
based on the prevailing supply and
demand conditions for milk in the area.
The current transportation credit
provisions of the Appalachian and
Southeast orders specify that
transportation credits will apply to the
milk of a dairy farmer who was not a
‘‘producer’’ under the order during more
than 2 of the immediately preceding
months of February through May, and
not more than 50 percent of the
production of the dairy farmer during
those two months, in aggregate, was
received as producer milk under the
orders during those two months. These
provisions provide the basis for
determining the milk of a dairy farmer
that is truly supplemental to the
market’s fluid needs. The provision
specifies the months of February
through May—the period when milk
production is greatest—as the months
used to determine the eligibility of a
producer whose milk is needed on the
market.
The market administrators of the
orders should be given discretional
authority to adjust the 50 percent
eligibility standard for producer milk
receiving transportation credits based
on the prevailing marketing conditions
within the marketing area. The market
administrator should have the authority
to increase or decrease this requirement
because it is consistent with authorities
already provided for supply plant
performance standards and diversion
limit standards. Accordingly, the
proposed change to the transportation
credit provisions of the Appalachian
and Southeast orders is recommended
for adoption.
This decision does not recommend
changing the period the milk of a dairy
farmer is not allowed to be associated
with the market for such dairy farmer’s
milk to be eligible for transportation
credits. If the months were modified
from February through May to March
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and April, the definition of
supplemental milk under the
transportation credit provisions would
effectively change. Supplemental milk
for purposes of determining the
eligibility of transportation credits is
that milk that is not regularly associated
with the market. The proposed change
would allow supplemental milk to be
delivered to a pool plant all twelve
months, potentially lowering the
uniform price during those high
production months by pooling
additional milk when is not needed for
fluid use.
By retaining the months of February
through May and allowing the Market
Administrators of the Appalachian and
Southeast orders to adjust the 50
percent production standard, the
current definition of supplemental milk
remains intact. The orders’ market
administrator would be allowed to
increase or decrease the 50 percent
production standard, if warranted,
based on current marketing conditions.
2. Promulgation of a New ‘‘Mississippi
Valley’’ Milk Order
A proposal, published in the hearing
notice as Proposal 5, seeking to split
from the current Southeast marketing
area and forming a new Mississippi
Valley milk marketing area and order is
not recommended for adoption.
A witness appearing on behalf of
Dean Foods and Prairie Farms testified
in support of Proposal 5. In splitting the
current Southeast marketing area, a new
marketing area, to be named the
Mississippi Valley order, would include
the area of the existing Southeast
marketing area west of the AlabamaMississippi borderline including the
States of Mississippi, Louisiana,
Arkansas. According to the witness, this
new marketing area would extend
northward through the relevant portions
of Tennessee and Kentucky, and would
include southern Missouri. The second
order, according to the witness, would
consist of the remainder of the current
Southeast marketing area, i.e., Georgia,
a portion of the western panhandle of
Florida, and Alabama.
The Dean Foods-Prairie Farms
witness, and others supporting the
adoption of Proposal 5, asserted that
increasing the number of Federal milk
marketing areas and orders would
provide the economic incentives for
more efficient movement of milk and
increase the blend price received by
producers who supply the needs of the
Class I market. According to the
witnesses, splitting the Southeast order
into two orders would reduce
transportation costs and improve the
efficient operation of the transportation
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credit balancing fund in each proposed
new marketing area by more efficiently
attracting milk to the Class I market and
decreasing the need for hauling milk
from longer distances.
The Dean Foods-Prairie Farms
witness testified that there are two
major incentives to ship milk to
distributing plants—the blend price
paid by pool distributing plants and the
blend price paid for diverted milk.
According to the witness, there are two
disincentives to ship milk to a pool
distributing plant under any order—the
net transportation cost of shipping milk
and the alternative blend prices in other
markets that may attract milk to plants
in those other markets. The witnesses
cited milk deficit areas in southern
Illinois and St. Louis, Missouri, as
examples of areas where, in the opinion
of the witnesses, blend price differences
result in a failure to attract enough milk
to adequately serve the Class I market.
The witness asserted that the
establishment of a Mississippi Valley
order would likely result in blend price
differences between the new areas
which would provide producers the
economic incentives of receiving higher
blend prices while incurring lower
transportation costs.
The Dean Foods-Prairie Farms
witness testified that a national hearing
may be justified to more fully consider
the border, pricing, and milk deficit
issues and alternatives to proposals (like
Proposals 1 and 5) advanced to merge or
to split the Southeast marketing area.
According to the witness, when
marketing area borders are changed,
such change affects all marketing areas
in the Federal order milk order system.
The witness was of the opinion that
considering border issues would
necessarily require a broad rethinking of
the marketing areas of the entire Federal
order program and that a national
hearing may be the most appropriate
venue to consider these affects.
A witness for GMP testified that the
expansions of the Southeast marketing
area prior to Federal milk order reform,
and as a result of Federal order reform,
have successively reduced income to
Georgia producers. The witness
explained that the expansions of the
marketing area have discouraged local
milk production and encouraged
movements of milk from outside the
marketing area. According to the
witness, the declining ability of local
production to meet the Class I needs of
the market, and the increased balancing
requirements of an expanded marketing
area, have increased costs while
reducing revenues to Georgia dairy
farmers.
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In the opinion of the GMP witness,
the establishment of a separate
Mississippi Valley marketing area and
order and a smaller Southeast marketing
area would have positive benefits for
Georgia milk producers. The witness
explained that as a smaller Southeast
marketing area, the Georgia market
would likely experience lower
balancing costs and expanded local
production to meet the growing Class I
needs of the market.
A witness for proponents of Proposal
1 testified in opposition to adopting a
new Mississippi Valley marketing area
by splitting it from the current
Southeast marketing area. According to
the witness, the proposed new
marketing area would not lead to lower
transportation costs but instead may
lead to increased administrative
difficulties with transportation credit
balancing funds. The witness was of the
opinion that blend price enhancement
for the proposed smaller Southeast
marketing area would be achieved at the
expense of producers pooled on the
proposed new Mississippi Valley order.
The opposition witness was of the
opinion that blend prices for the
proposed smaller Southeast marketing
area may increase to levels that would
exacerbate differences between the
blend prices of the new smaller
Southeast and the Appalachian order
and may give rise to unintended market
disruptions. The witness was of the
opinion that a smaller Southeast
marketing area and order also may
result in administrative difficulties in
the operation of transportation credit
balancing funds among the three orders
and may lead to the inefficient
movements of milk. The witness
expressed the opinion that splitting the
Southeast marketing area would not
address the concerns that proponents of
Proposal 1 have raised regarding
overlapping sales and inefficient milk
movement issues between the
Appalachian and Southeast marketing
areas. The witness indicated that these
issues would remain unresolved if the
Southeast marketing area was split and
if the Southeast and Appalachian
marketing areas were not merged.
A post hearing brief by the
proponents of Proposal 5 reiterated their
position that creating more, rather than
fewer, blend price differences will
provide incentives to ship milk to
markets where the milk is demanded. In
addition, the brief reiterated that
splitting the Southeast marketing area
will reduce transportation costs and
result in more efficient movement of
milk in a smaller Southeast marketing
area and a Mississippi Valley marketing
area. The brief also called for the
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including the Kentucky counties of
Ballard, Calloway, Carlisle, Fulton,
Graves, Hickman, Marshall, and
McCracken into the smaller Southeast
order if Proposal 5 is adopted.
The proposal to split the current
Southeast marketing area hinges on the
assertions that geographically smaller
marketing areas tend to reduce
transportation and balancing costs and
increase blend prices for pooled
producers in each of the newly defined
marketing areas. The record does not
contain specific evidence to support
these conclusions. The record lacks
evidence to support concluding that the
adoption of Proposal 5 would lower
transportation costs, increase local milk
production, and reduce balancing costs.
The same is true for concluding that
local milk production would be
encouraged and increased to the extent
that transportation expenses, and the
need for continued transportation credit
fund payments, would be significantly
reduced while bringing forth a sufficient
supply of milk to meet the Class I needs
of the proposed marketing areas.
Opponents of Proposal 5 argued that
blend price increases from splitting the
Southeast marketing area may not occur
and that lower transportation cost may
not be realized. However, the record
does not contain information necessary
for determining if either the positions of
the proponents or opponents of
Proposal 5 are valid.
This decision does not recommend
the adoption of Proposal 5. The record
is insufficiently persuasive in
demonstrating the efficiencies in milk
movements for handlers as advanced by
its proponents.
3. Eliminating the Simultaneous Pooling
of the Same Milk on a Federal Milk
Order and a State-operated Milk Order
that Provides for Marketwide Pooling
A proposal, published in the hearing
notice as Proposal 6, seeking to prohibit
the simultaneous pooling of the same
milk on the Appalachian or Southeast
milk marketing orders and on a Stateoperated order that provides for the
marketwide pooling of milk is
recommended for adoption. Currently,
neither the Appalachian or Southeast
orders have a provision that would
prevent the simultaneous pooling of the
same milk on the order and on a Stateoperated order that provides for
marketwide pooling.
The proponents of Proposal 6, Deans
Foods and Prairie Farms testified that
the simultaneous pooling of milk on
more than one marketing order was
prohibited between all Federal milk
orders. According to the Dean FoodPrairie Farms’ witnesses, a loophole was
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inadvertently created during the
consolidation of Federal orders
permitting double pooling of the same
milk on a Federal milk marketing order
and on a State-operated order that, like
a Federal order, provides for the
marketwide pooling of producer milk.
(The double pooling of milk has become
known as ‘‘double dipping’’)
According to the Dean Food-Prairie
Farms’ witnesses, this loophole has
been exploited for financial gain by
some parties at the expense of pooled
producers in other Federal orders until
prohibited by subsequent milk order
amendments. The proponents testified
that proposals similar to Proposal 6
have been adopted in the Upper
Midwest, Pacific Northwest, and Central
Federal milk orders.
Proponents testified that prohibition
of double dipping in the Southeast and
Appalachian orders would close a
potential loophole in these orders or in
a successor order if these orders were
merged. The witnesses testified that the
pooling of milk regulated by Virginia
and Pennsylvania milk programs would
not be affected by the prohibition of
double pooling. According to the
witnesses, milk that is pooled on these
State milk programs does not receive
extraordinary benefits that would have
an impact on Federal milk order pools.
No opposition testimony was presented.
Since the 1960’s the Federal milk
order program has recognized the harm
and disorder that resulted to both
producers and handlers when the same
milk of a producer was simultaneously
pooled on more than one Federal order.
When this occurs, producers do not
receive uniform minimum prices, and
some handlers receive unfair
competitive advantages. The need to
prevent ‘‘double pooling’’ became
critically important as distribution areas
expanded, orders merged, and a
national pricing system was adopted.
Milk already pooled under a Stateoperated program and able to
simultaneously be pooled under a
Federal order creates the same
undesirable outcomes that allowing
milk to be pooled on two Federal orders
used to cause and subsequently
corrected.
There are other State-operated milk
order programs that provide for
marketwide pooling. For example, New
York operates a milk order program for
the western region of that State. A key
feature explaining why this Stateoperated program has operated for years
alongside the Federal milk order
program is the provision in the State
pool that excludes milk from the State
pool when the same milk is already
pooled under a Federal order. Other
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States with marketwide pooling
similarly do not allow double-pooling of
Federal order milk.
The record supports that the
Appalachian, Southeast, and possible
successor orders should be amended to
preclude the ability to simultaneously
pool the same milk on the order if the
milk is already pooled on a Stateoperated order that provides for
marketwide pooling. Proposal 6 offers a
reasonable solution for prohibiting the
same milk to draw pool funds from
Federal and State marketwide pools
simultaneously. It is consistent with the
current prohibition against allowing the
same milk to participate simultaneously
in more than one Federal order pool.
Adoption of Proposal 6 will not
establish any barrier to the pooling of
milk from any source that actually
demonstrates performance in supplying
the Appalachian and Southeast markets’
Class I needs.
Evidence presented at the hearing
establishes that milk that can be pooled
simultaneously on a State-operated
order and a Federal order, would render
the Appalachian and Southeast milk
orders unable to establish prices that are
uniform to producers and to handlers.
This shortcoming of the pooling
provisions allows milk which was
pooled on a state order to be pooled
milk on a Federal order. Such milk
therefore could not provide a reasonable
or consistent service to meet the needs
of the Class I market because it was
committed to the State order.
No record evidence was presented
illustrating or documenting current
double pooling of milk in the
Appalachian and Southeast orders.
Consequently, it is determined that
emergency marketing conditions do not
exist and the adoption of Proposal 6
should be included as part of the
issuance of a recommended decision.
4. Producer-Handler Provisions
A decision considered at the hearing
regarding the regulatory status of
producer-handlers will be addressed in
a separate decision.
Conforming Change
This decision recommends amending
the Appalachian and Southeast orders
to appropriately reference the Deputy
Administrator of Dairy Programs.
Rulings on Proposed Findings and
Conclusions
Briefs and proposed findings and
conclusions were filed on behalf of
certain interested parties. These briefs,
proposed findings and conclusions, and
the evidence in the record were
considered in making the findings and
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conclusions set forth above. To the
extent that the suggested findings and
conclusions filed by interested parties
are inconsistent with the findings and
conclusions set forth herein, the
requests to make such findings or reach
such conclusions are denied for the
reasons previously stated in this
decision.
General Findings
The findings and determinations
hereinafter set forth supplement those
that were made when the Appalachian
and Southeast orders were first issued
and when they were amended. The
previous findings and determinations
are hereby ratified and confirmed,
except where they may conflict with
those set forth herein.
(a) The tentative marketing
agreements and the orders, as hereby
proposed to be amended, and all of the
terms and conditions thereof, will tend
to effectuate the declared policy of the
Act;
(b) The parity prices of milk as
determined pursuant to section 2 of the
Act are not reasonable in view of the
price of feeds, available supplies of
feeds, and other economic conditions
which affect market supply and demand
for milk in the marketing areas, and the
minimum prices specified in the
tentative marketing agreements and the
orders, as hereby proposed to be
amended, are such prices as will reflect
the aforesaid factors, insure a sufficient
quantity of pure and wholesome milk,
and be in the public interest; and
(c) The tentative marketing
agreements and the orders, as hereby
proposed to be amended, will regulate
the handling of milk in the same
manner as, and will be applicable only
to persons in the respective classes of
industrial and commercial activity
specified in, marketing agreements upon
which a hearing has been held.
Recommended Marketing Agreements
and Order Amending the Orders
The recommended marketing
agreements are not included in this
decision because the regulatory
provisions thereof would be the same as
those contained in the orders, as hereby
proposed to be amended. The following
order amending the orders, as amended,
regulating the handling of milk in the
Appalachian and Southeast marketing
areas is recommended as the detailed
and appropriate means by which the
foregoing conclusions may be carried
out.
List of Subjects in 7 CFR Part 1005 and
1007
Milk marketing orders.
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For the reasons set forth in the
preamble 7 CFR Parts 1005 and 1007 are
amended as follows:
PART 1005—MILK IN THE
APPALACHIAN MARKETING AREA
1. The authority citation for 7 CFR
part 1005 continues to read as follows:
Authority: 7 U.S.C. 601–674.
2. Section 1005.2 is amended by
revising the Virginia counties and cities
to read as follows:
§ 1005.2
*
*
Appalachian marketing area.
*
*
*
Virginia Counties and Cities
Alleghany, Amherst, Augusta, Bath,
Bedford, Bland, Botetourt, Buchanan,
Campbell, Carroll, Craig, Dickenson,
Floyd, Franklin, Giles, Grayson, Henry,
Highland, Lee, Montgomery, Patrick,
Pittsylvania, Pulaski, Roanoke,
Rockbridge, Rockingham, Russell, Scott,
Smyth, Tazewell, Washington, Wise,
and Wythe; and the cities of Bedford,
Bristol, Buena Vista, Clifton Forge,
Covington, Danville, Galax,
Harrisonburg, Lexington, Lynchburg,
Martinsville, Norton, Radford, Roanoke,
Salem, Staunton, and Waynesboro.
*
*
*
*
*
3. Section 1005.13 is amended by
revising the introductory text and
adding a new paragraph (e), to read as
follows:
§ 1005.13
Producer milk.
Except as provided for in paragraph
(e) of this section, Producer milk means
the skim milk (of the skim equivalent of
components of skim milk) and butterfat
contained in milk of a producer that is:
*
*
*
*
*
(e) Producer milk shall not include
milk of a producer that is subject to
inclusion and participation in a
marketwide equalization pool under a
milk classification and pricing program
imposed under the authority of a State
government maintaining marketwide
pooling of returns.
*
*
*
*
*
§ 1005.81
[Amended]
4. In § 1005.81(a), remove ‘‘$0.065’’
and add, in its place, ‘‘$0.095’’.
§ 1005.82
[Amended]
5. In § 1005.82, paragraph (b) is
revised by removing the words
‘‘Director of the Dairy Division’’ and
adding, in their place, the words
‘‘Deputy Administrator of Dairy
Programs’’ and adding a new paragraph
(c)(2)(iv) to read as follows:
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§ 1005.82 Payments from the
transportation credit balancing fund.
adding a new paragraph (e), to read as
follows:
*
*
*
*
*
(c) * * *
(2) * * *
(iv) The market administrator may
increase or decrease the milk
production standard specified in
paragraph (c)(2)(ii) of this section if the
market administrator finds that such
revision is necessary to assure orderly
marketing and efficient handling of milk
in the marketing area. Before making
such a finding, the market administrator
shall investigate the need for the
revision either on the market
administrator’s own initiative or at the
request of interested persons. If the
investigation shows that a revision
might be appropriate, the market
administrator shall issue a notice stating
that the revision is being considered and
inviting written data, views, and
arguments. Any decision to revise an
applicable percentage must be issued in
writing at least one day before the
effective date.
*
*
*
*
*
PART 1007—MILK IN THE SOUTHEAST
MARKETING AREA
6. Section 1007.13 is amended by
revising the introductory text and
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§ 1007.13
Producer milk.
Except as provided for in paragraph
(e) of this section, Producer milk means
the skim milk (of the skim equivalent of
components of skim milk) and butterfat
contained in milk of a producer that is:
*
*
*
*
*
(e) Producer milk shall not include
milk of a producer that is subject to
inclusion and participation in a
marketwide equalization pool under a
milk classification and pricing program
imposed under the authority of a State
government maintaining marketwide
pooling of returns.
*
*
*
*
*
§ 1007.81
[Amended]
7. In § 1007.81(a), remove ‘‘$0.07’’ and
add, in its place, ‘‘$0.10’’.
§ 1007.82
[Amended]
8. In § 1007.82, paragraph (b) is
revised by removing the words
‘‘Director of the Dairy Division’’ and
adding, in their place, the words
‘‘Deputy Administrator of Dairy
Programs’’ and adding a new paragraph
(c)(2)(iv) to read as follows:
§ 1007.82 Payments from the
transportation credit balancing fund.
*
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Frm 00020
*
*
Fmt 4701
(c) * * *
(2) * * *
(iv) The market administrator may
increase or decrease the milk
production standard specified in
paragraph (c)(2)(ii) of this section if the
market administrator finds that such
revision is necessary to assure orderly
marketing and efficient handling of milk
in the marketing area. Before making
such a finding, the market administrator
shall investigate the need for the
revision either on the market
administrator’s own initiative or at the
request of interested persons. If the
investigation shows that a revision
might be appropriate, the market
administrator shall issue a notice stating
that the revision is being considered and
inviting written data, views, and
arguments. Any decision to revise an
applicable percentage must be issued in
writing at least one day before the
effective date.
*
*
*
*
*
Dated: May 13, 2005.
Kenneth C. Clayton,
Acting Administrator, Agricultural Marketing
Service.
[FR Doc. 05–9962 Filed 5–19–05; 8:45 am]
BILLING CODE 3410–02–P
*
Sfmt 4700
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20MYP4
Agencies
[Federal Register Volume 70, Number 97 (Friday, May 20, 2005)]
[Proposed Rules]
[Pages 29410-29428]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 05-9962]
[[Page 29409]]
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Part V
Department of Agriculture
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Agricultural Marketing Service
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7 CFR Parts 1005 and 1007
Milk in the Appalachian and Southeast Marketing Areas; Partial
Recommended Decision and Opportunity To File Written Exceptions on
Proposed Amendments to Tentative Marketing Agreements and to Orders;
Proposed Rule
Federal Register / Vol. 70, No. 97 / Friday, May 20, 2005 / Proposed
Rules
[[Page 29410]]
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DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Parts 1005 and 1007
[Docket No. AO-388-A15 and AO-366-A44; DA-03-11]
Milk in the Appalachian and Southeast Marketing Areas; Partial
Recommended Decision and Opportunity To File Written Exceptions on
Proposed Amendments to Tentative Marketing Agreements and to Orders
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Proposed rule; partial recommended decision.
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SUMMARY: This document recommends adoption of provisions that would
expand the Appalachian milk marketing area, eliminate the ability to
simultaneously pool the same milk on the Appalachian or Southeast order
and a State-operated milk order that has marketwide pooling, and amend
the transportation credit provisions of the Southeast and Appalachian
orders. This decision does not recommend adopting a proposal that would
merge the Appalachian and Southeast milk marketing areas and a proposal
that would create a ``Mississippi Valley'' marketing order. Proposals
regarding the producer-handler provisions of the Appalachian and
Southeast orders will be addressed in a separate decision.
DATES: Comments must be submitted on or before July 19, 2005.
Comments (6 copies) should be filed with the Hearing Clerk, United
States Department of Agriculture, STOP 9200-Room 1083, 1400
Independence Avenue, SW., Washington, DC 20250-9200. You may send your
comments by the electronic process available at the Federal eRulemaking
portal: https://www.regulations.gov or by submitting comments to
amsdairycomments@usda.gov. Reference should be made to the title of
action and docket number.
FOR FURTHER INFORMATION CONTACT: Antoinette M. Carter or Jack Rower or
Gino M. Tosi, Marketing Specialist, USDA/AMS/Dairy Programs, Order
Formulation and Enforcement Branch, STOP 0231-Room 2971, 1400
Independence Avenue, SW., Washington, DC 20250-0231, (202) 690-3465 or
(202) 720-3257 or (202) 690-1366, e-mail address:
antoinette.carter@usda.gov, or jack.rower@usda.gov or
gino.tosi@usda.gov.
SUPPLEMENTARY INFORMATION: This administrative action is governed by
the provisions of Sections 556 and 557 of Title 5 of the United States
Code and, therefore, is excluded from the requirements of Executive
Order 12866.
The amendments to the rules proposed herein have been reviewed
under Executive Order 12988, Civil Justice Reform. They are not
intended to have a retroactive effect. If adopted, the proposed
amendments would not preempt any state or local laws, regulations, or
policies, unless they present an irreconcilable conflict with this
rule.
The Agricultural Marketing Agreement Act of 1937, as amended (7
U.S.C. 601-674), provides that administrative proceedings must be
exhausted before parties may file suit in court. Under section
608c(15)(A) of the Act, any handler subject to an order may request
modification or exemption from such order by filing with the Department
a petition stating that the order, any provision of the order, or any
obligation imposed in connection with the order is not in accordance
with the law. A handler is afforded the opportunity for a hearing on
the petition. After a hearing, the Department would rule on the
petition. The Act provides that the district court of the United States
in any district in which the handler is an inhabitant, or has its
principal place of business, has jurisdiction in equity to review the
Department's ruling on the petition, provided a bill in equity is filed
not later than 20 days after the date of the entry of the ruling.
Regulatory Flexibility Act and Paperwork Reduction Act
In accordance with the Regulatory Flexibility Act (5 U.S.C. 601 et
seq.), the Agricultural Marketing Service has considered the economic
impact of this action on small entities and has certified that this
proposed rule will not have a significant economic impact on a
substantial number of small entities. For the purpose of the Regulatory
Flexibility Act, a dairy farm is considered a ``small business'' if it
has an annual gross revenue of less than $750,000, and a dairy products
manufacturer is a ``small business'' if it has fewer than 500
employees.
For the purposes of determining which dairy farms are ``small
businesses,'' the $750,000 per year criterion was used to establish a
marketings guideline of 500,000 pounds per month. Although this
guideline does not factor in additional monies that may be received by
dairy producers, it should be an inclusive standard for most ``small''
dairy farmers. For purposes of determining a handler's size, if the
plant is part of a larger company operating multiple plants that
collectively exceed the 500-employee limit, the plant will be
considered a large business even if the local plant has fewer than 500
employees.
During February 2004, the milk of 7,311 dairy farmers was pooled on
the Appalachian (Order 5) and Southeast (Order 7) milk orders (3,395
Order 5 dairy farmers and 3,916 Order 7 dairy farmers). Of the total,
3,252 dairy farmers (or 96 percent) and 3,764 dairy farmers (or 96
percent) were considered small businesses on the Appalachian and
Southeast orders, respectively.
During February 2004, there were a total of 36 plants regulated by
the Appalachian order (25 fully regulated plants, 7 partially regulated
plants, 1 producer-handler, and 3 exempt plants) and a total of 51
plants regulated by the Southeast order (32 fully regulated plants, 6
partially regulated plants, and 13 exempt plants). The number of plants
meeting the small business criteria under the Appalachian and Southeast
orders were 13 (or 36 percent) and 13 (or 25 percent), respectively.
The proposed amendments adopted in this proposed rule would expand
the Appalachian milk marketing area to include 25 counties and 14
cities in the State of Virginia that currently are not in any Federal
milk marketing area. This decision recommends the adoption of a
proposal that would amend the producer milk provisions of the
Appalachian and Southeast milk orders to prevent producers who share in
the proceeds of a state marketwide pool from simultaneously sharing in
the proceeds of a Federal marketwide pool on the same milk. In
addition, this decision recommends adopting proposed amendments to the
transportation credit provisions of the Appalachian and Southeast
orders.
The proposed amendments to expand the Appalachian marketing area
would likely continue to regulate under the Appalachian order two fluid
milk distributing plants located in Roanoke, Virginia, and Lynchburg,
Virginia, and shift the regulation of a distributing plant located in
Mount Crawford, Virginia, from the Northeast order to the Appalachian
order.
The proposed amendments would allow the Kroger Company's (Kroger)
Westover Dairy plant, located in Lynchburg, Virginia, that competes for
a milk supply with other Appalachian order plants to continue to be
regulated under the order if it meets the order's minimum performance
standards. The plant has been regulated by the Appalachian order since
January 2000. In addition, the proposed amendments
[[Page 29411]]
would remove the disruption that occurs as a result of the Dean Foods
Company's (Dean Foods) Morningstar Foods plant, located in Mount
Crawford, Virginia, shifting its regulatory status under the Northeast
order.
The Appalachian order currently contains a ``lock-in'' provision
that provides that a plant located within the marketing area that meets
the order's minimum performance standard will be regulated by the
Appalachian order even if the majority of the plant's Class I route
sales are in another marketing area. The proposed expansion along with
the lock-in provision would regulate fluid milk distributing plants
physically located in the marketing area that meet the order's minimum
performance standard even if the majority of their sales are in another
Federal order marketing area. Accordingly, the proposed amendments
would regulate under the Appalachian order Kroger's Westover Dairy,
located in Lynchburg, Virginia; Dean Foods' Morningstar Foods plant,
located in Mount Crawford, Virginia; and National Dairy Holdings'
Valley Rich Dairy, located in Roanoke, Virginia. Based on Small
Business Administration criteria these are all large businesses.
This decision recommends proposed amendments to the transportation
credit provisions of the Appalachian and Southeast orders. The
Appalachian and Southeast orders contain provisions for a
transportation credit balancing fund from which payments are made to
handlers to partially offset the cost of moving bulk milk into each
marketing area to meet fluid milk demands.
The proposed amendments would increase the maximum rate of the
transportation credit assessment of the Appalachian and Southeast
orders by 3 cents per hundredweight. Specifically, the proposed
amendments would increase the maximum rate of assessment for the
Appalachian order from 6.5 cents per hundredweight to 9.5 cents per
hundredweight while increasing the maximum rate of assessment for the
Southeast order from 7 cents per hundredweight to 10 cents per
hundredweight. Increasing the transportation assessment rates will tend
to minimize the exhaustion of the transportation credit balancing fund
when there is a need to import supplemental milk from outside the
marketing areas to meet Class I needs.
Currently, the Appalachian and Southeast orders provide that
transportation credits shall apply to the milk of a dairy farmer who
was not a ``producer'' under the order during more than two of the
immediately preceding months of February through May but not more than
50 percent of the milk production of the dairy farmer, in aggregate,
was received as producer milk under the order during those two months.
The proposed amendments recommended for adoption in this decision would
provide the Market Administrator of the Appalachian order and the
Market Administrator of the Southeast order the discretionary authority
to adjust the 50 percent milk production standard.
This decision recommends adoption of proposals seeking to prohibit
the simultaneous pooling of the same milk on the Appalachian or
Southeast milk marketing orders and on a State-operated order that
provides for the marketwide pooling of milk. Since the 1960's, the
Federal milk order program has recognized the harm and disorder that
result to both producers and handlers when the same milk of a producer
is simultaneously pooled on more than one Federal order. When this
occurs, producers do not receive uniform minimum prices, and handlers
receive unfair competitive advantages.
The need to prevent ``double pooling'' became critically important
as distribution areas expanded, orders merged, and a national pricing
surface was adopted. Milk already pooled under a State-operated program
and able to simultaneously be pooled under a Federal order has
essentially the same undesirable outcomes that Federal orders once
experienced and subsequently corrected. Accordingly, proposed
amendments to eliminate the ``double pooling'' of the same milk on the
Appalachian or Southeast order and a State-operated milk order that has
marketwide pooling is recommended for adoption.
The proposed amendments would be applied to all Appalachian and
Southeast order participants (producers and handlers), which consist of
both large and small business. Since the proposed amendments
recommended for adoption would be subject to all the orders' producers
and handlers regardless of their size, the provisions are not expected
to provide a competitive advantage to any participant. Accordingly, the
proposed amendments should not have a significant economic impact on a
substantial number of small entities.
A review of reporting requirements was completed under the
Paperwork Reduction Act of 1995 (44 U.S.C. Chapter 35). It was
determined that these proposed amendments would have no impact on
reporting, recordkeeping, or other compliance requirements because they
would remain identical to the current requirements. No new forms are
proposed and no additional reporting requirements would be necessary.
This notice does not require additional information collection that
requires clearance by the Office of Management and Budget (OMB) beyond
currently approved information collection. The primary sources of data
used to complete the forms are routinely used in most business
transactions. Forms require only a minimal amount of information which
can be supplied without data processing equipment or a trained
statistical staff. Thus, the information collection and reporting
burden is relatively small. Requiring the same reports for all handlers
does not significantly disadvantage any handler that is smaller than
the industry average.
Interested parties are invited to submit comments on the probable
regulatory and informational impact of this proposed rule on small
entities. Also, parties may suggest modifications of this proposal for
the purpose of tailoring their applicability to small businesses.
Prior documents in this proceeding:
Notice of Hearing: Issued January 16, 2004; published January 23,
2004 (69 FR 3278).
Preliminary Statement
Notice is hereby given of the filing with the Hearing Clerk of this
recommended decision with respect to proposed amendments to the
tentative marketing agreements and the orders regulating the handling
of milk in the Appalachian and Southeast marketing areas. This notice
is issued pursuant to the provisions of the Agricultural Marketing
Agreement Act and the applicable rules of practice and procedure
governing the formulation of marketing agreements and marketing orders
(7 CFR Part 900).
Interested parties may file written exceptions to this decision
with the Hearing Clerk, U.S. Department of Agriculture, Washington, DC
20250-9200, by the 60th day after publication of this decision in the
Federal Register. Six copies of the exceptions should be filed. All
written submissions made pursuant to this notice will be made available
for public inspection at the office of the Hearing Clerk during regular
business hours (7 CFR 1.27(b)).
The proposed amendments set forth below are based on the record of
a public hearing held at Atlanta, Georgia, on February 23-26, 2004,
pursuant to a notice of hearing issued January 16, 2004 (69 FR 3278).
[[Page 29412]]
The material issues on the hearing record relate to:
1. Merger of the Appalachian and Southeast Marketing Areas.
a. Merging the Appalachian and Southeast milk marketing areas and
remaining fund balances.
b. Expansion of the Appalachian marketing area.
c. Transportation credits provisions.
2. Promulgation of a new ``Mississippi Valley'' milk order.
3. Eliminating the simultaneous pooling of the same milk on a
Federal milk order and a State-operated milk order that provides for
marketwide pooling.
4. Producer-handler provisions.
This partial recommended decision deals only with Issues 1 through
3. Issue No. 4 will be addressed separately in a forthcoming decision.
Findings and Conclusions
The following findings and conclusions on the material issues are
based on evidence presented at the hearing and the record thereof:
1. Merger of the Appalachian and Southeast Marketing Areas
1a. Merging the Appalachian and Southeast Milk Marketing Areas and
Remaining Fund Balances
This decision recommends denial of a proposal that would merge the
current Appalachian marketing area and Southeast milk marketing area
into a single marketing area under a proposed order. Accordingly, a
proposal that would combine the fund balances of the current
Appalachian and Southeast orders is rendered moot and is not
recommended for adoption.
The Appalachian marketing area consists of the States of North
Carolina and South Carolina, parts of eastern Tennessee, Kentucky
excluding southwest counties, 7 counties in northwest/central Georgia,
20 counties in southern Indiana, 8 counties and 2 cities in Virginia,
and 2 counties in West Virginia. The Southeast order marketing area
consists of the entire States of Alabama, Arkansas, Louisiana,
Mississippi, Georgia (excluding 4 northern counties), southern
Missouri, western/central Tennessee, and southern Kentucky.
A witness testifying on behalf of Southern Marketing Agency, Inc.
(SMA), presented testimony in support of Proposals 1 and 2 as contained
in the hearing notice published in the Federal Register (69 FR 3278).
Proposal 1 would merge the current Appalachian and Southeast marketing
areas into a single marketing area (hereafter referred to as the
proposed merged milk order) and Proposal 2 would combine the remaining
balances of funds of the current Appalachian and Southeast orders if
the proposed merged order was adopted. According to the witness, SMA is
a marketing agency whose cooperative members include Arkansas Dairy
Cooperative Association, Inc., Dairy Farmers of America, Inc. (DFA),
Dairymen's Marketing Cooperative, Inc., Lone Star Milk Producers, Inc.,
Maryland & Virginia Milk Producers Cooperative Association, Inc.
(MD&VA), and Southeast Milk, Inc. (SMI) (proponent cooperatives).
The witness for the proponent cooperatives said SMA was created in
response to a changing market structure and is an extension of the
cooperatives' initiative to consolidate and seek enhanced marketing
efficiencies. The witness indicated that SMA pools certain costs and
returns for its cooperative member producers supplying distributing
plants fully regulated under the Appalachian and Southeast milk orders.
SMA considers the Appalachian and Southeast orders one market in terms
of the distribution of revenues, the allocation and pooling of
marketing costs, milk supply and demand, and the development of its
annual budget, the witness explained.
The proponent cooperatives' witness stated that the proposed order
merger would create a milk market which would be commonly supplied and
deserving of a common blend price. The witness testified that the
continued existence of the separate Appalachian and Southeast Federal
milk orders across a functionally single fluid milk marketing area
inhibits market efficiency in supplying and balancing the market,
creates unjustified blend price differences, encourages uneconomic
movements of milk, and results in the inequitable sharing of the Class
I proceeds of what should be a single market.
The proponent cooperatives' witness stated that different blend
prices and different and separate pool qualification requirements
constitute disruptive conditions that would be removed by a merger of
the orders. The witness asserted that the proposed merger would allow
producer milk to flow more freely between pool plants and provide for
the equal sharing of balancing costs across all producers in the
proposed merged order.
The proponent cooperatives' witness stressed that the adoption of
the proposed merged order would assure producers that milk would be
sold at reasonable minimum prices and producers would share pro rata in
the returns from sales of milk including milk not needed for fluid use.
The witness further stated that handlers would be assured that
competitors would pay a single set of minimum prices for milk set by
the established order. The witness stated that a merged order is in the
public interest because it assures that an adequate supply of high
quality milk will be available for consumers.
The proponent cooperatives' witness noted that the adoption of a
new Federal order is contingent upon being able to show that interstate
commerce occurs in the proposed marketing area. It is the opinion of
the witness that ``interstate commerce'' does exist due to the movement
of bulk and packaged milk products within, into, and out of the
Appalachian and the Southeast marketing areas--the proposed marketing
area.
The proponent cooperatives' witness noted a trend of larger
geographical areas being served by fewer Federal milk marketing orders.
Specifically, the witness said between 1996 and 2003 the number of
dairy farmers in the southeastern states of Alabama, Arkansas, Georgia,
Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South
Carolina, Tennessee, and Virginia declined from 11,712 to 7,180. This
decrease, the witness explained, parallels the trend of a drop in the
number of dairy farmers pooled on the current Appalachian and Southeast
orders. The witness stated that based on the final decision for Federal
Order Reform (issued March 12, 1999, and published April 2, 1999 (64 FR
16025)) 8,180 dairy farmers were expected to pool their milk on the
consolidated Appalachian and Southeast orders. However, the witness
noted only 7,243 dairy producers supplied milk to the two orders during
December 2003.
The proponent cooperatives' witness stressed that there is an acute
milk deficit in the Appalachian and Southeast Federal orders.
Referencing data obtained from the USDA National Agricultural
Statistics Service (NASS) for the states of Alabama, Arkansas, Georgia,
Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South
Carolina, Tennessee, and Virginia (southeast region), the witness
testified that a decline in dairy farmers led to a decline in milk
production in the southeast region. The witness noted milk production
decreased from 13,518 million pounds in 1996 to 10,671 million pounds
in 2003 a decline of 21 percent. The witness asserted that this decline
coupled with an increase in population has resulted in a major
[[Page 29413]]
expansion of the milkshed for the southeastern region of the United
States.
According to the proponent cooperatives' witness, 9,071.9 million
pounds of Class I producer milk was pooled on the combined Appalachian
and Southeast orders during 2003. The witness said marketings of milk
produced in the southeastern region was 10,671 million pounds in 2003,
which means 85 percent of Grade A milk production was needed for Class
I use on an annual basis.
In 1996, the proponent witness testified, it was anticipated that
72 fluid milk processing plants were or would become fully regulated
distributing plants on the consolidated Appalachian and Southeast
orders. However, the witness noted, only 52 remained regulated by the
orders during December 2003. The witness indicated that of the fully
regulated pool plants existing in both January 1996 and December 2003,
more than two-thirds have experienced at least one ownership change and
some have experienced several ownership changes.
The proponent cooperatives' witness cited a set of criteria used
for consolidation of orders during the reform process. The witness said
this list included overlapping route sales and areas of milk supply,
the number of handlers within a market, the natural boundaries, the
cooperative associations operating in the service area, provisions
common to the existing orders, milk utilization in common dairy
products, disruptive marketing conditions, and transportation
differences.
The proponent cooperatives' witness testified that significant
competition for sales between plants exists between the Appalachian and
Southeast orders. The witness noted that the ``corridor of
competition'' is the shared border of the Appalachian and Southeast.
The witness testified that Federal milk order data for 2003 shows Class
I disposition on routes inside the Southeast order by Appalachian order
pool plants was 11.25 percent of the total Class I route disposition by
all plants in the Southeast order. According to the witness, Class I
route disposition in the Southeast order by Appalachian order pool
plants has increased in total by 11.1 percentage points since January
2000 (i.e., 5.9 percentage points from 2000 to 2001, 2.1 percentage
points from 2001 to 2002, and 1.9 percentage points from 2002 to 2003).
In addition, the stated record data reveals that Class I route
disposition by Appalachian order pool plants into the Southeast order
was 63.9 percent of the total Class I disposition by all nonpool plants
for the Southeast order during 2003.
According to the proponent cooperatives' witness, all of the
distributing plants currently regulated under the Appalachian and
Southeast orders are expected to be fully regulated by the proposed
merged order. Using December 2003 data, the witness stated that the
proposed merged order would have had a Class I route distribution of
773.4 million pounds. The witness added that 86.58 percent of Class I
sales would have been from milk produced in the proposed marketing
area. The witness stated that the proposed Southeast order would rank
third in the total number of pool plants regulated by a Federal milk
order.
The proponent cooperatives' witness stated that there is
substantial and significant overlap of the supply of producer milk for
the Appalachian and Southeast orders. The witness noted Federal order
data for 2000 through 2003 shows that dairy farmers located in southern
Indiana, central Kentucky, central Tennessee, central North Carolina,
western South Carolina, and central and southern Georgia have supplied
milk to plants regulated under Appalachian or Southeast orders. The
witness said milk of dairy farmers located in the Central marketing
area and Southwest marketing area, and dairy farmers located in
northwestern Indiana and south central Pennsylvania, have supplied
fluid milk plants regulated by the Appalachian and Southeast orders.
In December 2003, the witness stated, dairy farmers located in 28
states supplied milk to handlers under the Appalachian or Southeast
orders. Sixteen of the 28 states supplied milk to both orders and 13
states were located wholly or partially within the proposed merged
order marketing area, the witness noted.
The witness for the proponent cooperatives testified that the
proposed order would rank second in Class I utilization representing
19.5 percent of total Class I sales in all Federal milk orders. Using
annual Federal milk order data, the witness noted that for 2003, Class
I utilization for the Appalachian and Southeast orders was 70.36
percent and 65.47 percent, respectively. The witness said the combined
Class I utilization for the proposed merged order would have been 67.77
percent for 2003 or 9,071.9 million pounds of 13,385.7 million pounds
of producer milk pooled.
The proponent cooperatives' witness noted that milk not needed for
fluid uses in the Appalachian order is primarily used in Class II and
Class IV while milk not needed for fluid uses in the Southeast order is
primarily used in Class III. For 2003, the witness noted that non-fluid
milk utilization for the Appalachian order was 14.41 percent Class II,
7.11 percent Class III, and 8.12 percent Class IV, while the non-fluid
milk utilization for the Southeast order was 9.97 percent Class II,
17.79 percent Class III, and 6.78 percent Class IV. The witness
stressed that these differing uses of milk result in different blend
prices between the Appalachian and Southeast orders which leads to
disorderly marketing conditions. The witness emphasized that
differences in blend prices between the two orders is largely due to
significant differences in uses and prices in the manufacturing classes
and is not necessarily due to significant differences in Class I milk
utilization.
The witness explained that SMA in April 2002 began the common
pooling of the costs and returns to supply the customers of member
cooperatives in the separate orders in an effort to alleviate
disruptive blend price differences. The witness testified that while
this procedure has resolved some blend price differences, their
procedure does not result in removing inequitable blend prices for all
producer milk pooled on the separate orders.
Regarding the commonality of cooperative associations in the two
marketing areas, the proponent cooperatives' witness stated that
cooperative membership is an indication of market association and
provides support for the consolidation of marketing areas. The witness
noted that the six SMA member cooperatives accounted for approximately
734 million pounds of producer milk during November 2003, which
represents about 67 percent of the total producer milk that would be
pooled on the proposed Southeast order. Also, the witness stated these
cooperatives market milk of other cooperatives whose member producers'
milk would be pooled on the proposed Southeast order. Using November
2003, the witness stated approximately 871 million pounds or 79 percent
of the producer milk pooled under the proposed Southeast order would be
represented by these proponent cooperatives.
The witness for the proponent cooperatives pointed out that the
regulatory provisions of the Appalachian and Southeast orders are
similar in most respects except for the qualification standards for
producer milk and a producer. While not a Federal milk order regulatory
provision, the proponent witness stated that the common handling of
cost and returns for milk that would be pooled on the proposed merged
order recognized
[[Page 29414]]
similar marketing conditions within the proposed order marketing area.
The proponent cooperative witness testified that the proposed
merged order should retain the Appalachian order pool plant provisions.
The witness recommended adopting provisions that would allow the
pooling of a supply plant operated by a cooperative association that is
located outside the marketing area but within the State of Virginia.
The witness stated that the proposed merged order should include the
Appalachian order ``split'' pool plant provision which would continue
to provide for defining that portion of a pool plant designated as a
``nonpool plant'' that is physically separate and operates separately
from the pool portion of such plant.
The proponent cooperatives' witness stated that lock-in provisions
be included in the proposed merged order. According to the witness,
distributing plants in the Southeastern markets have been ``locked in''
or fully regulated as pool plants under the order in which they are
physically located since the mid-1980s. The witness testified that unit
pooling distributing plants on the basis of their physical location
should be retained in the merged order. The witness noted that the
Appalachian and Southeast orders currently provide that two or more
plants operated by the same handler that are located within the
marketing area may qualify for pool status as a unit by meeting the in-
area Class I route disposition standards specified for pool
distributing plants.
The witness for the proponent cooperatives explained that lock-in
provisions help to preserve the viability of capital investments in
pool distributing plants. The witness indicated that lock-in provisions
in the Southeast and Appalachian orders adequately provide for
regulatory stability for pool plants on the edge of a market area that
may shift regulatory status between two orders due to changes in route
disposition patterns.
The proponent cooperatives' witness recommended changing the
``touch base'' requirement of the producer milk provision from a
``days'' production standard to a ``percentage'' production standard.
This change, the witness stated, will accommodate pooling the milk of
large producers who ship multiple loads of milk per day. The witness
proposed that individual producers deliver 15 percent of their monthly
milk production (equivalent to approximately 4.5 days of milk
production) to a pool plant during January through June and 33 percent
(equivalent to about 10 days of milk production) of their monthly milk
production during the months of July through December. The witness
stated that the 33 percent production standard is a reasonable minimum
requirement for establishing a producer's association with the market
during the short production months of July through December. Under
their proposal, the milk of a dairy farmer would be eligible for
diversion to a nonpool plant the first day of the month during which
the milk of such dairy farmer meets the order's touch base
requirements.
The proponent cooperatives' witness indicated that their proposal
contains current Southeast order language that limits the total amount
of producer milk that may be diverted by a pool plant operator or
cooperative association to 33 percent during the months of July through
December and 50 percent during January through June.
The proponent cooperatives' witness proposed that the reserve
balances of the marketing services, administrative expense, producer-
settlement funds, and the transportation credit balancing funds that
have accrued in the individual Appalachian and Southeast orders, be
merged or combined in their entirety if the proposed merged order is
adopted. The witness explained that the handlers and producers
servicing the milk needs of the individual orders would continue to
furnish the milk needs of the proposed marketing area.
According to the proponent cooperatives' witness, it would be
appropriate to combine the reserve balances of the orders' marketing
service funds since marketing service programs for producers would
continue under the proposed order. In regards to the administrative
expense funds, the witness stated that it would be equitable and more
efficient to combine the remaining administrative funds accumulated
under the individual orders. In addition, the witness indicated that
this would enable the producer-settlement funds and the transportation
credit funds of the proposed merged order to continue without
interruption.
Witnesses for Maryland & Virginia Milk Producers Cooperative, Inc.
(MD&VA), Arkansas Dairy Cooperative, Inc. (ADC), Lone Star Milk
Producers, Inc. (Lone Star), and Dairymen's Marketing Cooperative, Inc.
(DMC), testified in support of consolidating the current Appalachian
and Southeast milk orders into a single milk order. According to
witnesses, MD&VA is comprised of 1,450 to 1,500 dairy farmers, ADC has
160 member dairy farmers, Lone Star is comprised of about 160 member
dairy farmers, and DMC is comprised of 168 member dairy farmers. The
witnesses indicated that all of the cooperatives are members of SMA and
that the milk of their dairy farmer members is shipped to plants
regulated by the Appalachian or Southeast orders.
The MD&VA witness asserted that the consolidation of the current
Appalachian and Southeast orders is necessary due to changes in the
marketing structure (i.e., milk production and processing sectors) in
the southeastern United States. The witness was of the opinion that the
area covered by the two current orders is essentially a single market
and that all of the producers delivering milk to the market should
share a common Federal order blend price.
The witnesses for MD&VA, ADC, Lone Star, and DMC stated the
producer milk requirements under the current Appalachian and Southeast
Orders make it difficult to ensure the pooling of milk on the orders.
The witnesses contended a merger of the Appalachian and Southeast
orders would enhance market equity, allow for increased efficiencies in
supplying a deficit milk region, and eliminate the disruptive and
disorderly marketing conditions that currently exist in the Appalachian
and Southeast orders by eliminating blend price differences.
Witnesses representing Georgia Milk Producers, Inc. (GMP),
testified in opposition to the merger as proposed in Proposals 1 and 2.
The witness was of the opinion that USDA had made a mistake in 2000
when the western part of the current Southeast order, which had a lower
Class I utilization, was added to the Southeast order which had a
higher Class I utilization.
Other testimony presented on behalf of GMP, and relying on 1997
data, indicated that milk production in Georgia fell short of Georgia's
fluid milk demand by about 122 million pounds as compared to only 4 to
11 million pound supply shortfalls in the other states included in the
proposed merged order area. The witness stated that the widening
supply-demand gap will accelerate as population increases and milk
production declines in Georgia. The GMP witness stated that: ``Based on
the decline in production in the region compared to the growth in
demand, USDA has not sufficiently considered the needs of the dairy
farmers in the states covered by the Order.'' According to the witness,
GMP dairy farmers have lost income each time the Southeast Federal
Order has been expanded.
The GMP witness testified that a rejection of the proposed merged
order together with the creation of a new Mississippi Valley Order, as
offered by Proposal 5, would be the first step to
[[Page 29415]]
help rectify the mistake made in Federal milk order reform. The witness
supported raising the utilization in the most deficit areas of the
Southeastern States by creating a Mississippi Valley order and
combining the high utilization areas of the remainder of Order 7 into a
new smaller Southeast Order.
The GMP witness asserted that historically, the larger the
marketing area, the higher the balancing costs in a deficit market. The
witness further asserted that transportation credits shift part of that
cost to the entire market rather than to the dairy farmers in the order
who are members of cooperatives. The witness testified that
transportation credits unintentionally encourage the importation of
milk rather than encourage increased production of local milk.
A witness representing the Kroger Company (Kroger) testified in
support of the proposed merger of the Appalachian and Southeast orders.
According to the witness, Kroger owns and operates Winchester Farms
Dairy, in Winchester, Kentucky, and Westover Dairy, in Lynchburg,
Virginia. The witness stated that both plants are pool distributing
plants regulated on the Appalachian Federal milk order. The witness
stated that Kroger owns and operates Heritage Farms Dairy in
Murfreesboro, Tennessee, and Centennial Farms Dairy in Atlanta,
Georgia, both fully regulated distributing plants under the Southeast
milk order.
According to the Kroger witness, their Winchester, Kentucky, plant
was associated with the Ohio Valley order (now part of the Mideast
order) from 1982 to 1988, with the Louisville-Lexington-Evansville
order from 1988 through 1999, and with the Appalachian order since
2000. The witness indicated that previous decisions by USDA adopted
pool plant provisions that allowed their Winchester, Kentucky, plant to
be regulated under the Appalachian order. According to the witness,
being regulated by the Appalachian order retains that plants ability to
procure milk with a higher blend price when compared with the Mideast
order.
The Kroger witness indicated that with the exception of the
Murfeesboro, Tennessee, plant, which has a minority supply of milk from
independent producers, all of the Kroger pool distributing plants are
supplied by Dairy Farmers of America. The witness indicated that if
their Winchester plant were to again be associated with the Mideast
order, the returns to the milk supplying cooperative would be reduced
due to the lower Mideast order blend price. The witness requested that
the current Appalachian order pool plant definition be included in the
proposed merged order. This request, according to the witness, would
permit their plant located in Winchester, Kentucky, to continue its
association with the proposed merged order rather than with the Mideast
order.
A witness representing Dairy Farmers of America (DFA) testified
that the proponents do not anticipate any difficulties from merging of
the two orders or expanding the proposed merged area to include
additional Virginia counties. According to the witness, the Virginia
State Milk Commission has been able to simultaneously operate a
producer base milk pricing program for producers supplying milk to
plants with Class I sales within the State. The witness indicated that
DFA opposes any change to the proposed merged order provisions that may
cause conflicts between the operations of the Virginia State Milk
Commission and the Federal milk marketing order program.
A witness representing Prairie Farms testified in opposition to
Proposals 1 and 2. The witness indicated that the fluid milk industry
would be better served by more Federal milk marketing orders covering
smaller areas rather than fewer Federal milk marketing orders covering
large areas. The witness indicated that Federal milk order reform left
``dead zones'' in the State of Illinois and Missouri, near St Louis.
According to the witness, this area is not able to attract a fluid milk
supply and experiences weekly fluid milk deficits.
The Prairie Farms witness indicated that the low per capita milk
production in Illinois, in combination with economic incentives to move
the milk produced in Illinois and eastern Missouri into the Appalachian
and Southeast orders, has caused disorderly marketing conditions. The
witness indicated that the blend price differences between the Upper
Midwest order and the Central order are not sufficient to cover the
transportation cost of moving milk to the ``dead zones''. The witness
testified that at an October 31, 2001, meeting, DFA--Prairie Farms'
major supplier--indicated that they would no longer be able to provide
supplemental milk supplies to Prairie Farms due to the lack of
incentives and expenses.
The Prairie Farms witness stated that today's dairy environment
shows that the current order system needs to be reconfigured and
inequities fixed system-wide. The witness asserted that the
consequences for nearby marketing areas and adjacent orders must be
considered when revising or merging orders. The witness indicated that
market efficiency suffers and difficulties occur in supplying and
balancing the market at all Federal milk order borders. The witness
indicated that the lines drawn between marketing areas create
unjustified blend price differences, encourage uneconomic movements of
milk, and result in the inequitable sharing of Class I proceeds.
A witness representing Dean Foods testified in opposition to the
proposed merger of the Appalachian and the Southeast market areas.
According to the witness, more and smaller order areas create more
flexible incentives to deliver milk to Federal order pool plants.
According to the witness, relative blend prices determine where milk is
shipped and pooled. According to the witness the disincentives
associated with increased transportation costs increase faster than the
incentives from the higher location value of the merged order blend
price. The witness cited the St. Louis/southern Illinois area and its
chronic milk deficit as a prime example of these phenomena.
Post-hearing briefs addressing Proposals 1 and 2 were submitted by
SMA, Dean Foods, and Prairie Farms. The proponent cooperatives for the
proposed order merger, submitted a post-hearing brief reiterating their
support for the merger of the Appalachian and Southeast orders. The
brief described conditions existing in the Appalachian and Southeast
orders as disruptive and disorderly, and asserted that these conditions
are symptoms of a market that has changed significantly since the
orders were promulgated by Federal order reform, effective January 1,
2000.
According to the proponent cooperatives' brief, a merger of the
existing orders would bring blend price uniformity, recognize inter-
order competition and integrate Class I sales within the proposed
merged order, recognize common supply areas within the proposed merged
order, and allow producer milk to move more freely between pool plants
within the proposed marketing areas. In addition, proponents contended
it would equalize the costs of balancing within the proposed marketing
area, erase the artificial line that separates a common milk market,
and recognize the common pooling of costs and returns for producer milk
within the proposed merged order. The brief asserts that no additional
parties would become regulated as a result of the proposed merged
order. According to the proponent cooperatives' brief, other options
that forestall a complete merger
[[Page 29416]]
are inadequate to correct the present disruptive and disorderly
conditions in the separate orders.
Opposition to proposal 1 was reiterated by Dean Foods and Prairie
Farms in a joint post-hearing brief. The brief suggested that blend
price differences between orders cause milk to move to where it is most
needed. The Dean Foods and Prairie Farms stated that without blend
price differences milk movements between and within marketing areas are
impaired. The opponents brief suggested a national hearing in order to
consider simultaneously all marketing regions because the results of
one proceeding directly affects other regions. The brief stated that
combining the Appalachian and Southeast marketing areas was considered
but was not adopted under Federal milk order reform.
The Dean Foods and Prairie Farms joint brief stated that market
administrator data demonstrates that moving milk to where it is needed
through blend price differences effectively moves milk from the west to
the east for the Southeast marketing area and from north to south for
the Appalachian marketing area. The brief offered the St. Louis area as
an example of blend price differences that are sometimes too small to
cover additional costs of transporting milk to major metropolitan area
for fluid use. The brief indicated that similar problems could result
elsewhere if the two orders are merged.
In their joint brief, Dean Foods and Prairie Farms suggested that
although a majority of dairy market participants may favor a merger, it
is important to consider the minority opinion. The brief also requested
the inclusion of the Kentucky counties of Ballard, Calloway, Carlisle,
Fulton, Graves, Hickman, Marshall, and McCracken in the Southeast
marketing area if Proposal 1 is denied and Proposal 5 is adopted.
Dean Foods and Prairie Farms' joint brief contended that the
proposal to merger the Appalachian and Southeast orders brings forth a
significant policy and legal question the Department must address prior
to issuing a decision on the merits of the proposal. The proposed
merger, if adopted, would cause the number of Federal orders to fall to
below the minimum number of 10 required by Congress in the 1996 Farm
Bill, they stated.
A written statement submitted on behalf of LuVel Dairy Products,
Inc., requested that the administrative requirements of the producer-
settlement fund be modified to extend the time period in which payments
to the fund are due by one full business day and to allow payments due
to the fund to be submitted overnight instead of through the electronic
wiring of funds. However, this was not a noticed proposal and no
evidence or witness was available to testify regarding this written
request.
The 1996 Farm Bill mandated that Federal milk orders be
consolidated to not less than 10 or more than 14. The Federal order
reform final decision issued March 12, 1999 and published in the
Federal Register April 2, 1999, (64 FR 16026) meet the requirements set
forth in the 1996 Farm Bill through the consolidation of the 31 Federal
milk orders into 11 orders. The Agricultural Marketing Agreement Act of
1937 (AMAA), as amended, provides the Department the authority to issue
and amend orders. Accordingly, the merger proposal may be considered by
the Department.
This decision does not recommend merging the Southeast and
Appalachian marketing areas. Record evidence of this proceeding does
not substantiate the need for merging these two separate marketing
order areas. Overlap of Class I route disposition between the two
orders is relatively unchanged since the separate orders were created
in 2000. The overlap in milk supply areas for plants in the Appalachian
and Southeast orders remains minimal and unchanged since 2000. Blend
price differences and other marketing conditions of the two orders
raised by the proponents are not significantly different from
conditions existing in 2000. The proponents have not demonstrated that
the current marketing conditions are disorderly. The proponents have
not made a convincing case that the current marketing conditions are
disorderly.
The AMAA provides that milk orders may be issued where the
marketing of milk is in the current of interstate or foreign commerce
or where it directly burdens, obstructs, or affects interstate or
foreign commerce. Federal milk orders define the terms under which
handlers in a specified market purchase milk from dairy farmers. The
orders are designed to promote the orderly exchange of milk between
dairy farmers (producers) and the first buyers (handlers) of milk.
Record evidence of this proceeding does not support a finding that the
current Appalachian and Southeast milk orders are not achieving the
goal of orderly marketing.
In determining whether Federal milk order marketing areas should be
merged, the Department generally has considered the extent to which
Federal order markets share common characteristics such as overlapping
sales and procurement areas, and other commonly shared structural
relationships. The most important of these factors are evidence of
overlapping sales patterns among handlers of Class I milk and
overlapping milk procurement area. The measures of association between
the Appalachian and Southeast milk order marketing areas in terms of
overlapping route sales and milk procurement have not change
significantly since the consolidated orders became effective in January
2000.
Several criteria were used by the Department in determining which
of the 31 milk order marketing areas exhibited a sufficient measure of
association in terms of sales, procurement area, and other structural
relationships to warrant consolidation or mandated by the 1996 Farm
Bill into the current 10 milk marketing areas. These criteria included
overlapping route disposition, overlapping areas of milk supply, number
of handlers within a market, natural boundaries, cooperative
associations, common regulatory provisions, and milk utilization in
common dairy products.
The primary factors during reform that supported the creation of
the consolidated Appalachian milk order and the consolidated Southeast
milk order were overlapping route sales and milk procurement areas
between the marketing areas. The determinations were based on an
analysis of milk sales and procurement area overlap between the pre-
reform orders using 1997 data. Specifically, the Federal order reform
final decision issued March 1999, stated that the primary factors for
the consolidation of the (1) Tennessee Valley, (2) Louisville-
Lexington-Evansville, and the (3) Carolina marketing areas into the
current Appalachian milk order were commonality of overlapping route
disposition and milk procurement between the two marketing areas. The
decision found that there was ``a stronger relationship between the
three marketing areas involved than between any one of them and any
other marketing area on the basis of both criteria.'' (64 FR 16059)
For the Southeast order, the Federal order reform final decision
stated that the basis for the adopted Southeast marketing area which
consolidated the former Southeast marketing area with additional
counties in Arkansas, Kentucky, and Missouri was ``overlapping route
dispositions within the marketing area to a greater extent than with
other marketing areas. Procurement of producer milk also overlaps
between the states within the market.'' (64 FR 16064)
[[Page 29417]]
Proposals to merge the Appalachian and Southeast order marketing
areas into a single marketing area were considered during the Federal
order reform process. Dairy Farmers of America, Inc., and Carolina-
Virginia Milk Producers Association submitted comments requesting that
the proposed consolidated Appalachian order marketing area and the
proposed consolidated Southeast order marketing area be combined into a
single consolidated Southeast marketing area. Also, the Kentucky Farm
Bureau Federation requested a single Federal order consisting of the
proposed consolidated Appalachian and Southeast marketing areas
including all of the State of Kentucky.
The proponents for merging the two consolidated marketing areas
contended that common procurement areas between the orders would result
in different blend prices paid to producers if the orders were not
consolidated. The Federal order reform final decision rejected this
assertion stating that ``As discussed in the proposed rule,
consolidating the Carolina and Tennessee Valley markets with the
Southeast does not represent the most appropriate consolidation option
because of the minor degree of overlapping route disposition and
producer milk between these areas.'' Accordingly, the merger proposals
were not adopted during Federal order reform.
Record evidence indicates that the Appalachian and Southeast order
marketing areas share minor and unchanged commonality in sources of
milk supply, fluid milk route sales, and market participants
(cooperative associations and handlers). However, as discussed later in
this decision, such measures of association between the Appalachian and
Southeast orders can only support a finding to maintain two separate
Federal orders with some minor modifications.
Overlapping Route Sales and Milk Supply. Current proponents of
merging the Appalachian and Southeast marketing areas contend that
there is substantial overlap in route sales and milk supply areas
between the orders. The movements of packaged fluid milk between
Federal milk order marketing areas provide evidence that plants from
more than one Federal milk order are in competition with each other for
fluid milk sales. Overlapping sales patterns can result in the
regulatory shifting of handlers between orders and tends to cause
disorderly marketing conditions by the changed price relationships
between competing handlers and neighboring dairy farmers. As discussed
later in this decision, there is no evidence of disorder occurring
within the Appalachian and Southeast order marketing areas as a result
of plants shifting regulation to other orders.
Overlapping milk supply principally applies when the major
proportions of a market's milk is supplied by the same area. The cost
of a handler's milk is influenced by the location of the milk supply
which affects other competitive factors. The common pooling of milk
produced within the same procurement area facilitates the uniform
pricing of producer milk among dairy farmers. However, all marketing
areas having overlapping procurement areas do not warrant
consolidation. An area that supplies a minor proportion of an adjoining
area's milk needs from minor proportions of its own total milk supply
and has minimal competition among handlers in the adjacent marketing
area for fluid sales, supports concluding that the two marketing areas
are clearly separate and distinct.
Based on record evidence of Federal milk order data, Table 1
illustrates that the Appalachian and Southeast milk orders have
experienced no significant change in overlapping route disposition or
milk procurement since the orders were consolidated.
[[Page 29418]]
[GRAPHIC] [TIFF OMITTED] TP20MY05.000
For the 2000 through 2003 period, route sales by distributing
plants regulated by the Appalachian order into the Southeast marketing
area averaged about 12 percent, while the route sales from plants
regulated by the Southeast order into the Appalachian marketing area
averaged about 2 percent. Record data also indicates that the majority
of the Class I sales by distributing plants regulated by the
Appalachian and Southeast orders are within each of the respective
orders. For the 4-year period, Appalachian order handlers accounted for
about 75 percent of the total Class I sales within the order's
marketing area and plants regulated by the Southeast order accounted
for about 85 percent of the order's total Class I sales.
Of the total producer milk pooled on the Appalachian order, the
amount of producer milk produced in the Southeast marketing area
decreased from 8.5 percent in 2000 to 4.3 percent in 2003. The milk
produced in the Appalachian marketing area that was pooled on the
Southeast order accounted for about 3.2 percent of the total producer
milk pooled on the Appalachian order for the same 4-year period.
In summary, the Table 1 data illustrates that route sales from
Appalachian order handlers into the Southeast marketing area increased
slightly (1 percentage point) from 2000 to 2003, while route sales from
the Southeast order regulated plants into the Appalachian marketing
area remained relatively unchanged for the 4-year period. Likewise, the
data in Table 1 shows that producer milk pooled on the Appalachian
order that originated from the Southeast marketing area declined each
year since 2000, while the producer milk pooled on the Southeast order
that originated from the Appalachian marketing area has remained
unchanged since the orders were consolidated in January 2000.
Table 2, which is based on Federal milk order record data, further
details the source of producer milk pooled on the Appalachian and
Southeast orders.
[[Page 29419]]
[GRAPHIC] [TIFF OMITTED] TP20MY05.001
The Table 2 data illustrates that the share of total producer milk
pooled on the Appalachian order produced within the marketing area
during 2000 through 2003 has declined from about 51 percent to about 45
percent. The amount of producer milk produced in the Southeast
marketing area as a share of the total amount of producer milk pooled
on the Appalachian order also has declined from 8.5 percent in 2000 to
4.3 percent in 2003. At the same time, the amount of producer milk
produced in the Mideast marketing area that was pooled on the
Appalachian order increased from 9.1 percent in 2000 to 19.2 percent in
2003.
During 2000 through 2003, the Northeast, Southeast, and Mideast
marketing areas accounted for about 27 percent of the total producer
milk pooled on the Appalachian order. Of the total producer milk pooled
on the Appalachian order that was produced outside the Appalachian
marketing area during this period, 12.7 percent was produced in the
Southeast marketing area and 12.8 percent in the Northeast marketing
area, and 26 percent in the Mideast marketing area. In addition, record
data indicates that approximately half of the pooled milk on the
Appalachian order is produced in counties within the marketing area and
20 percent to 25 percent of the total pooled milk is supplied by
Federally unregulated areas, mainly from counties in the State of
Virginia, Pennsylvania and New York.
For the 4-year period of 2000 through 2003, record data reveals the
share of the total Southeast order producer milk produced within the
marketing area declined from about 67 percent in 2000 to about 58
percent in 2003. However, this decline was not supplied by producer
milk that was produced in the Appalachian marketing area which remained
relatively unchanged at about 3 percent from 2000 through 2003. Record
data reveals that the supplemental milk for the Southeast order is
produced primarily in the Central and Southwest marketing areas.
Specifically, the share of producer milk produced in the Central
marketing area that was pooled on the Southeast order increased from
8.9 percent in 2000 to 14.2 percent in 2003. In addition, producer milk
produced in the Southwest marketing area that was pooled on the
Southeast order was about 17 percent in 2000, increased to about 22
percent in 2002, and declined to about 17 percent in 2003.
The record data clearly reveals the degree of overlap in milk
supply between the Appalachian and Southeast milk order marketing areas
has
[[Page 29420]]
decreased over the 4-year period since Federal order reform while the
degree of overlap between the Appalachian and Mideast orders has
increased each year. The data further reveals that the primary out-of-
area sources of supplemental milk for the Appalachian order marketing
area are the Northeast and Mideast regions. In contrast, the primary
out-of-area sources of milk supply for the Southeast order marketing
area are the Southwest and Central marketing areas.
Record data reveals that the minimal overlap in milk supply areas
that exists between the Appalachian and Southeast milk order marketing
areas is primarily concentrated along the Tennessee and Kentucky
borders. Such overlap is typical for adjoining marketing areas. The
Federal order reform final decision addressed the issue of overlapping
milk supply areas among adjacent orders by stating that ``an area that
supplies a minor proportion of an adjoining area's milk supply with a
minor proportion of its own total milk production while handlers
located in the area are engaged in minimal competition with handlers
located in the adjoining area likely does not have a strong enough
association with the adjoining area to require consolidation. For a
number of the consolidated areas it would be very difficult, if not
impossible, to find a boundary across which significant quantities of
milk are not procured for other marketing areas.'' (64 FR 16045)
Accordingly, the overlap existing between the Appalachian and Southeast
milk order marketing areas does not warrant an order merger.
Based on the record data, this decision finds that the overlap in
route sales and milk procurement areas between the Appalachian and
Southeast milk order marketing areas does not support merging the two
orders.
Milk Utilization. During 2000 through 2003, the 4-year weighted
average Class I utilizations for the Appalachian and Southeast orders
were 66.9 percent and 63.1 percent, respectively. The level of Class I
utilization is a factor considered in determining whether orders should
be merged but does not form the basis for adopting a merger because it
is a function of how much milk is pooled on an order.
From 2000 through 2004, the non-Class I use of milk (Class II,
Class III, and Class IV) of the Appalachian and Southeast marketing
areas have been different. During this 5-year period, Appalachian order
Class II, Class III and Class IV utilization rates averaged 14.5
percent, 7.30 percent, and 10.1 percent, respectively. For the same
period, the Class II, Class III, and Class IV utilization rates for the
Southeast order averaged 10.8 percent, 17.3 percent, and 8.5 percent,
respectively. This data illustrates that the Appalachian marketing area
is balanced primarily by Class II and Class IV while in the Southeast
marketing area is balanced by Class II and Class III.
Blend Prices. Proponent cooperatives contend that the differences
in blend prices between the Appalachian and Southeast milk orders
result in disruptive marketing conditions. The blend price of an order
is a function of the utilization of milk in the respective classes
(Class I, Class II, Class III, and Class IV) at the corresponding class
prices. The blend prices for the Appalachian and Southeast order have
differed due to the Orders' different class utilization of milk. The
magnitude of the blend price